www.daneastley.co.

uk
hello@daneastley.co.uk
+44 (0)7725 019668

Freelance / Contract Senior Developer & Technical Director for all

things web based.

Based in the South of England, I provide ad–hoc freelance and

contractual support to digital agencies & businesses of all sizes
and all industries.

Digital agency born–and–bred since 2000, my projects are being

used by people all over the world. Craft CMS, E-Commerce sites,
booking systems & API Integrations are my bread and butter.

Best placed leading the scoping & requirements analysis;

translating the technical stuff into terminology all stakeholders
can understand and executing the build to exacting standards.

Senior Developer • Providing in-house web development support to digital

Freelance / Contract agencies & businesses through all stages of the project.
January 2019 — On-going • Specialising in Craft CMS, back-end PHP development, e-
commerce & booking systems and API integrations.

Technical Director
Social You
Aug 2014 — On-going
• Day-to-day coordination & management of the full project life-
cycle from requirements analysis to design & implementation.
• Production of project documentation, technical & functional
specifications and backlog management.
• Sourcing freelancers, mentoring, monitoring and encouraging
creativity & innovation.
• Promoting the agency, new-business and client relationships,
education on technical feasibility & best-fit technologies.
• Resource management & capacity planning, technical project
management, conflict, change & scope management.

Senior Developer • Architecture & development of high-traffic, high-redundancy

Ordnance Survey applications, providing guidance on technical approaches.
Contract • Defined & developed work-flows, automated packaging,
May 2013 — Aug 2014 deployment processes and configuration management.
• Organised & refactored existing codebases whilst enforcing
quality control, reporting and logging for builds.
• Mentored trainees through Zend certification and on best

practices across a range of AJAX, PHP & API implementations.

Head of Development
Vanilla Storm
Contract
Feb 2013 — Apr 2013
Lead Developer
Marmalade on Toast
Contract
Jun 2011 — Jan 2013
Senior Developer
Five By Five Digital
Contract
Jun 2009 — Dec 2010
Lead Developer
Lawton Communications Group
Oct 2006 — Nov 2008
IBM UK
Sep 2001 — Sep 2004
• PHP (5+, 7.*), ORM, Composer
• HTML & CSS (Compass/Sass)
• Javascript (Native, jQuery,
Grunt)
• MySQL, PostgresSQL, SQL
• W3C, WAI and Best Practice
• SOAP & REST APIs, XML & XSLT
• CakePHP, Symfony, Yii, Slim
& Silex
Bsc (Hons) Computer Science (Integrated With IBM UK)
University of Portsmouth • September 2001 — September 2004
• Advised on all aspects of workflow, development, account &
change management, version control & branching strategy.
• Architected and implemented automated deployments to newly
developed staging and feature environments.
• Mentored all members of the team on best practice, approaches
and new business.
• Lead the scoping & architecture of a distributed high-traffic,
high-data e-commerce platform & API setup.
• Liaised with all contributors to the project, including clients, for
the full life-cycle of the project.
• Consulted on the development of solutions for speculative work
across a range of CMS & e-commerce projects.
• Provided technical direction for the agency from current and
future technologies to potential employees of the business.
• Led the development of several substantial MVC applications,
refining version control and project life-cycle processes.
• Architected and implemented numerous integrations with
Payment Gateways, 3D-Secure and Web Services over OAuth.
• Education to all members of the business about best practices
for development, documentation, maintenance & testing.
• Development of digital projects from email campaigns to
content managed sites, bespoke & API based applications.
• Led a team of developers through architecture & launch of large
scale CMS managed sites & API integrations.
• Refined & implemented project life-cycle processes to ensure
projects were executed as smoothly as possible.
• Providing support for the Technical Centre of Competency on
web & application development.
Skill Set & Technology Stack
• Web Application/Site • GIT & SVN Version Control
Architecture Systems
• OO Principles & MVC Patterns • Linux System Administration &
• Adobe Creative Suite Bash Scripting
• Technical Project Management • Apache & IBM HTTP Server
• Requirements Analysis & System • Network Protocols/Topologies
Design • AWS , Cloud & PaaS
• Waterfall and Agile/Scrum • LAMP/LAPP Environments
Methodologies • Release management