TOOLS FOR UX AND CRO THE

Ultimate Guide
Our 27 favorite ways to find out why visitors abandon a website.
Contains software, techniques and UX tools for finding out
exactly why your potential customers aren’t converting.

TECHNIQUE 2:
TECHNIQUE 4: TECHNIQUE 11: TECHNIQUE 5:
Capture easy-to-interpret
Use form analytics (to Use your website’s search Use live chat (to let
“heatmaps” (to see exactly
identify which of your form tool (to find out what your visitors know what’s
where visitors clicked -
fields are causing trouble) people can’t otherwise find) wrong with your pages)
even if it wasn’t on a link)

TECHNIQUE 3: Analyze how visitors Encourage visitors TECHNIQUE 6:

Use session-recording Use cobrowsing (so
tools (to see videos of interact with your to communicate visitors can share their
visitors’ screens and more) website one-to-one screens with you)

TECHNIQUE 1:
TECHNIQUE 18:
Use web analytics (to
Encourage your visitors
track where your visitors
to phone you (so you can
came from, and which
understand them better)
links they clicked on)

TECHNIQUE 12:
Use search engines (to
be notified when people
Look for information
TECHNIQUE 0:
say things about you) that’s already out Install a tag manager (to
in the world help you activate and
deactivate tags without
having to speak with your
TECHNIQUE 16: IT department each time)
See how others describe
it in writing (because
their words are likely
to reveal a lot)
The best
TECHNIQUE 19:
techniques for Create a knowledgebase
of answers to your
understanding
TECHNIQUE 26:
visitors’ questions
Analyze your competitors
(to see what they have
learned about their visitors) your customers
and Visitors
TECHNIQUE 10:
TECHNIQUE 15:
Use a persistent “Give
Become a face-to-face
Feedback” button (to
salesperson (to learn how
allow your visitors to
to sell the product)
report issues to you)

Ask your visitors

TECHNIQUE 17: Hyper-qualitative and customers
TECHNIQUE 8:
Talk to a “VOC Aggregator” Use exit surveys (to ask
(perhaps the fastest way
research for their thoughts your visitors why they
to understand users) didn’t take action)

TECHNIQUE 13:
TECHNIQUE 9:
Use method marketing
Use on-page surveys (to
(become a customer so that
ask questions at exactly
you understand at least one
the right moment)
customer deeply)

TECHNIQUE 14:
TECHNIQUE 7:
Use method marketing with
offline competitors (because
Method Use surveys (to ask your
visitors and customers
the offline world has often marketing whatever you want to know)
cracked problems that the
online world hasn’t)

TECHNIQUE 24:
Get feedback User TECHNIQUE 22:
Use design-feedback tools Use pop-up surveys
(to see if what you’ve while you’re tests (to recruit participants
created is the right track) creating pages for your user-tests)

TECHNIQUE 23:
Use tools for wireframing,
prototyping and critiquing
(so your designs can be
user-tested before they
get coded up)
TECHNIQUE 25:
TECHNIQUE 20: TECHNIQUE 21:
Use A/B-testing (to test
Run user-tests (to see Use eyetracking (to
different versions of your
your pages’ shortcomings identify where your
webpages to see which
first-hand) visitors are looking)
is the best)

This infographic is an overview of a useful how-to guide, which you can see at
conversion-rate-experts.com/conversion-tools/