STATEMENT OF AIMS: Old version

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UAL Level 3 Diploma

Unit 8: Developing a creative media production project 
The Final Major Project (Year One)

Unit 8 is the summative unit in the first year of the two-year qualification. It will
provide students with a measure of self-directed learning through the
completion of a substantial creative media production and technology project. 
 
The unit requires students to apply the skills, knowledge and understanding
developed in Units 1–7, to complete a creative media production project. It will
provide students with a measure of self-directed learning, and an opportunity to
begin to clarify their longer-term goals through their choice of an activity to explore in
greater depth

Name
Spencer Sharman-Leake.

Disciplines I am focusing more on video for this project.

(primary/secondary
)
(e.g. video,
animation, sound,
photography
Project (e.g. short I am doing a short narrative film that will tell a story.
narrative film,
experimental short
film, experimental
animation,
cinemograph, time-
lapse etc. )
Section 1: Rationale
This section provides you with an opportunity to reflect on, review and summarise your
progress and achievements through the first 7 units, and the knowledge, skills and
understanding you have acquired. What you know now, and what it means to you, compare
with what you knew and could do before you stared the course and how this has influenced
your choice of pathway and your project proposal. 

In the first units, I feel that I have both enjoyed them and done well in all of them.
In animation i had already done some and I knew a lot about it before the course
but I feel that I have learned new ways to animate things. In video I have learned a
lot about different camera shots and zooms. I did not know much about these
before so I think I have learned a lot. I already knew a lot about photography
because it was one of the things I did for my DofE award but I have still learned
things like using reflectors and changing the lighting around the subject.
I will focus more on the video elements of my FMP.

Section 2: Project Concept

This section provides an opportunity for you to clearly explain the concept and aims of your
project, the research and ideas that will support its development, what you anticipate
producing, the levels of and types of resources that you will need and an indication of the
form in which you will complete and present your project realisation within the allocated
timescale. 

My initial idea was to do something themed on time but after seeing how many
others also chose that, I decided to do something more unique.
I am going to do my film themed on colour and it will be about how colour can be
used differently. I will film different colours in different places and show how they
have different impacts on the viewer when they are changed. I will also make use
of black and white filming to show differences in that aswell by showing scenes in
black and white. I might film several scenes in black and white throughout the film
or I might just have the start and end the same in black and white so it will loop
well. I have been researching films and directors uses of colour in their films such
as Wes Anderson and his films and his interesting uses of colour which are
different.
I have also gotten ideas from things such as star wars for colour uses like how the
colours of the lightsabres ae represented.

Section 3: Evaluation – How you plan to record your progress (minimum of 100
words)
This section provides an opportunity to explain how you will reflect on, and evaluate, you
work as both an on-going activity and at the conclusion of the project. You should describe
how you intend to record your decision making and how you will document changes to your
ideas as work progresses. The evaluation should be referenced to your stated aims and be
reflective and analytical rather than a description of actions completed. Remember, you are
consistently evaluating and reflecting on your work throughout the process, not just at the
end.

I am using the production diary to note down my progress. I am also using a

production schedule to stay on track with my progress.
I will record the progress I make each day in the production diary that I can use to
see what I have done and see what progress I have made.

Proposed Research Sources

These will be resources and influences to inform your project, which may include audio-
visual texts, articles, websites etc. 

I will use the six example videos of art installations/short films.

I am also using other short films and art installations on youtube or other sites as
inspiration.

Equipment Required
e.g., cameras, computers, software etc. Be as specific as you can with regards to software
as you may need a variety of programs.

I will need a camera to film it and I will use adobe premiere pro, after effects and
possibly animate aswell to create my film.

Resources Required
e.g., props, locations, costumes, make-up, sounds  (where applicable)

I don’t know what props i will need yet.

Skills to develop/learn
Appropriate skills for chosen pathway (this will be helpful for staff to know to organise
particular workshops).  Be as specific as you can with the skills you might need to develop.

I will be using skills of organisation, planning and using different filming equipment.
It might be useful to develop these skills further.

Personnel and responsibilities

The Final Major Project is designed to be YOUR personal project. You are working
independently but may require some assistance or include models, actors, crew etc. Identify
all personnel involved. If it will just be yourself, please make this clear.

I am not planning to use any other people in my project.

Intended audience and context
Be specific about your intended audience. Try to consider age, interests etc.  
 
The context will be how and where your finished product will be used for; e.g., an art gallery
installation which requires some degree of ‘interactivity; from the audience.

My intended audience is 16 – 24 year olds who are interested in film and media.

How my project will ‘loop’

Be as specific as you can with regards to how your 2-minute project will loop. This might be
having matching images at the start and finish of your project or perhaps a sound which will
loop.

It will begin and end with the same scene shot in black and white.

How to successfully complete a final major project

1. Do something you enjoy – look back on projects this year and think about
what skills you’ve learnt and which you have really enjoyed. What job would
you like to do in the future? How can you apply it to your project? Pick an area
which you can connect with.
LOVE YOUR PROJECT

2. Do lots and lots of research – primary and secondary are both essential.
Use a wide range of methods and resources, such as questionnaires,
surveys, interviews (Primary), and researching the work of professional
practitioners and techniques (Secondary).

3. Manage your time – 9 weeks of practical work is not long. Just think how
fast this year has gone so far. Plan ahead and don’t fall behind. MAKE USE
OF INDEPENDENT STUDY TIME.

4. You must document everything what happens as you go along. Your entire
journey from start to finish should be fully recorded. Describe and analyse as
you go along. Every aspect of your project should be fully considered. Your
Planning and Schedule will be vital to the success of your FMP

5. Research, design, experiment, build, evaluate. Your project should evolve

over the allotted time. Be flexible and adaptable if your FMP decides to go in
a different direction than first intended. Ensure you record all developments as
the project develops.
6. Critically analyse and evaluate – this will refer to the research you undertake,
the pre-production, production and post-production. Don’t just describe but
analyse, interpret, research and evaluate.

7. Listen to advice from your lecturers in formative assessment sessions

throughout the project. You might just find that as we are used to marking
work we know what the requirements are to make good/exceptional projects.
Remember, your work will be graded at Pass, Merit or Distinction, so aim
for the best grade you can and take advice on board when given.

8. You are being graded against FOUR Learning Outcomes, so you need to
ensure that you do the very best in each of them to achieve the grade you
may require, so pay close attention to all parts of the FMP. Remember that
the lowest awarded grade for any Learning Outcome will be the final grade
for the FMP unit.