International Retailing System, Chapter-2 5/7/2023

Chapter Outline
• Introduction of Fashion Retailing,
• Types of Fashion Retailers,
Chapter-2
• Classification of On-Site Retailers,
• Classification of Offsite Retailers.
Course Title: International Retailing System
Course Instructor :
S.M. Akterujjaman
Associate Professor
Dept. of Business Administration, BUFT
E-mail: smakter2010@gmail.com
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Introduction of Fashion Retailing Types of Fashion Retailers

• Retail refers to of the tail-end components of the supply • On Site Retailers: These refer to the retailers that
chain responsible to selling goods and services to end-
users or ultimate consumers. has a physical presence, where merchandises are
sold at retail prices. E.G. Super-Stores,
• Retailers refers to the individual or business organizations Factory/Franchise Outlets, Flagship stores, etc.
responsible for selling products or services to the end-
consumers.

• Fashion Retailing refers to the process or methods used by
individuals, fashion brands or superstores to sell fashion
oriented products to the ultimate consumers of the supply
chain. E.G. Garments, Jewelry, Shoes, Bags, Watches and
other accessories.
• Off-Site Retailers: These are retailers that does
not have a physical presence but is somehow
manifested either digitally or through references.

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S. M. Akterujjaman, Associate Professor, BUFT 1

International Retailing System, Chapter-2
Classification of On-Site Retailers
• Specialty Stores
• Department Stores
• Off-Price Merchants
• Factory Outlets/Flagship Stores and
Franchises.
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Department Stores
• Also known as super
stores, where various
assortment of products
are displayed under
various departments for
sale.
• Example: WalMart
Clothing Department in
Walmart Store is a space
in the store that sells only
clothes.
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S. M. Akterujjaman, Associate Professor, BUFT
5/7/2023
Specialty Stores
• Refers to a type of On-site
retailing store made
exclusively to sell one
particular brand, style,
accessories, etc.
• Example: Topshop for
BHS, Levis Denims for
Denim Product, Luis
Vuitton Bag stores
exclusively established to
sell bags.
Off-Price Merchandise
• Refers to stores that sells
products at lower prices
than other retailers. This
type of store possesses
their own MRP rights,
which are used to reduce
prices of products of
different brands.
• Example: TK Maxx, UK,
has products of various
known brands sold at
lower prices.
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International Retailing System, Chapter-2 5/7/2023

Factory Outlets/ Franchises/ Flagship

Classification of Offsite Retailers
Stores
• These are stores that are • E-tailing
exclusively owned and
operated by respective
brands. This is a very
popular and profitable • Bricks and Mortar
on-site strategy since it
helps to expand the
brand’s market share.
• Catalogue Sales
• Example: Gap Stores,
Adidas or Nike Stores,
Levis, H&M, etc.

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E-tailing Bricks and Mortar

• These are online • This is a retailing
retailers which process where the said
manifests in the form of brand has an online
certain websites, where presence through pages
products are also and promotions all over
purchased through the internet.
online e-commerce
transactions. • Example: Facebook or
Twitter pages, Youtube
• Example: hm.co.uk, Channels, Blogspot, etc.
M&S.com, etc.
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S. M. Akterujjaman, Associate Professor, BUFT 3

International Retailing System, Chapter-2 5/7/2023

Catalogues
• Catalogue Shopping is an
off-site retailing method
where customers are given
certain brochure-type
papers where clothing or
accessories for the running
season is displayed from
where they have the option
of choosing their preferred
style to purchase.

• Example: Season Release

Magazines.
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S. M. Akterujjaman, Associate Professor, BUFT 4