Sku Name Objective Stratergy

Select 10 Doc from Eco pep &

300 Inc strips in Ecoday and 2 Doc from Engaged
Cap Econorm
Sec HCPs Total 12 potential Identified
Drs /TM

Sibofix 400 mg 50 Strips 3 Docs

Sibofix 550 mg 40 Strips 2 Doc

Agna 25 k 70 Strips 5 Docs

Vegaz OD 70 Strips 5 Docs

Select 15 Potiential Non Prescribers

Non Prescribers
to Fix 1 potential Brand to convert
 Source Value increment TAT

Each Ecopep & Ecoday 10*20 =

0.45 120 Days
200 & 2 Engaged Drs 50*2 =300

Each Doc Can give 3 rxs in

0.13 120 Days
month /TM
Each Doc Can give 3 rxs in
0.12 120 Days
month /TM
Each Doc can Give 2 patients
0.3 120 Days
/month / TM
Each Doc can Give 2 patients 0.2 120 Days
/month / TM
Inc from 25 Drs 1.2 Lac 120 Days

Each Doc 2000 Rs with any single

0.3 120 Days
selected Brand

Total Incremental 1.50lac 120 Days

Cap ECONORM
S.NO AM NAME TM NAME Dr name Miunnati code HQ Eco pep / Eco Day / Eco
 in Units Dec Jan
Potential inCurrent supDec Ach Jan Ach Feb Ach Mar Ach No of Visits by T No of Vists No of Visit
Jan Feb Mar
No of Vists No of Visit No of Vists No of Visit No of Vists by AM
SIBOFIX 400 mg In Strips
S.NO AM NAME TM NAME Dr name Miunnati c HQ Potential inCurrent support in strDec Ach
In Strips Dec Jan Feb
Jan Ach Feb Ach Mar Ach No of Visits by T No of Vists No of Visit No of Vists No of Visit No of Vists
 Mar
No of Visit No of Vists by AM
SIBOFIX 550 mg
S.NO AM NAME TM NAME Dr name HQ Miunnati c Potential inCurrent support in strDec Ach
 Dec Jan Feb
Jan Ach Feb Ach Mar Ach No of Visits by T No of Vists No of Visit No of Vists No of Visit No of Vists
 Mar
No of Visit No of Vists by AM
Agna 25 K
S.NO AM NAME TM NAME Dr name HQ Miunnati c Potential inCurrent support in strDec Ach
 Dec Jan Feb
Jan Ach Feb Ach Mar Ach No of Visits by T No of Vists No of Visit No of Vists No of Visit No of Vists
 Mar
No of Visit No of Vists by AM
Vegaz OD Tab
S.NO AM NAME TM NAME Dr name HQ MiunnaticoPotential inCurrent support in strDec Ach
 Dec Jan Feb
Jan Ach Feb Ach Mar Ach No of Visits by T No of Vists No of Visit No of Vists No of Visit No of Vists
 Mar
No of Visit No of Vists by AM
Potiential Non Prescriber List ( 15 Nos / TM Value In Lacs (0.00 )
S.NO AM NAME TM NAME Dr name Specality HQ Brand SelecPotential Dec Ach
Value In Lacs (0.00 ) Dec Jan Feb
Jan Ach Feb Ach Mar Ach No of Visits by T No of Vists No of Visit No of Vists No of Visit No of Vists
 Mar
No of Visit No of Vists by AM