It is a reality that social media is becoming more and more popular amongst masses,

brands and companies. Once considered as a time waster or a tool of diversion, today assists

numerous businesses to gain huge amount of followers through many social platforms and

increase their digital presence. (Oladipo, 2022) As of now social media is not limited to

communicating with our near and dear ones, but it has extended its wing wider than ever and has

proven to be a useful tool for streamlining corporate operations and is crucial when developing a

successful career in any profession as time goes on.

Personally, I am not a big fan of these social platforms, but professionally it has been a

great help for me. Working in an IT company and being involved in digital department, it is a

must to get used to these platforms. When using professionally I have used different social

platforms in various ways. For instance, we used Facebook and Instagram for making audiences

aware about the services that the organization offers. Other than that we used these platforms to

run campaigns, and interact with the audience who are looking for the services that the

organization caters. We used LinkedIn to connect with corporate clients and when announcing

vacancies. We also used other social platform like TikTok to reach out to large volume of

audience.

Even though I am not a fan of using social media personally, I cannot deny the benefits

that comes with it. Social platforms not only helps us in our professional life, but it also helps us

in our personal life. From connecting with our friends and family to obtaining information from

every part of the globe, it has definitely made our life easier and has broaden our thinking

capabilities. (Queens University, n.d.) In one hand, social media helps businesses to reach to the

large volume of masses and in the other hand it helps some introvert to have understanding

regarding the world at the tap of the button.

 In addition, I believe that the usage of social media must be different when using it

professionally and personally. Because when we use social media in our work place, we are

using it with different approach and that is to ensure that our brand is seen by large number of

audience. And when using it personally, we zone ourselves out from the rest of the world and

dwell into activities that pleases us the most. Therefore, I believe that it should remain the same

as it serves the core purpose of both world.

References
Oladipo, T. (2022, 06 16). How to Use Social Media to Build Connections and Grow Your
Career. Retrieved from https://buffer.com: https://buffer.com/resources/professional-
social-media/
Queens University. (n.d.). MANAGING PERSONAL VS. PROFESSIONAL IDENTITY ON
SOCIAL MEDIA. Retrieved from https://online.queens.edu:
https://online.queens.edu/resources/article/managing-personal-vs-professional-identity-
on-social-media/#:~:text=Being%20active%20on%20social%20media,and%20passions
%20outside%20of%20work.