Confidentiality Agreement…………………………..

3
I. Instructions: Executive Summary………………………….. 5
Executive Summary………………………….. 6
II. Instructions: Company Description………………………….. 7
Company Description Worksheet………………………….. 8
III. Instructions: Products & Services …………………………..8
Product & Service Description Worksheet………………………….. 10
IV. Instructions: Marketing Plan………………………….. 11
SWOT Analysis Worksheet………………………….. 12
Competitor Data Collection Plan………………………….. 15
Competitive Analysis Worksheet………………………….. 16
Marketing Expenses Strategy Chart…………………………………………………….18
Pricing Strategy Worksheet………………………………………………………………..20
Distribution Channel Assessment Worksheet…………………………………………22
V. Instructions: Operational Plan……………………………………………………….24
VI. Instructions: Management & Organization……………………………………….26
Management Worksheet…………………………………………………………………27
Organization Chart……………………………………………………………………….28
VII. Instructions: Startup Expenses & Capitalization………………………………29
VIII. Instructions: Financial Plan ……………………………………………………...30
IX. Instructions: Appendices…………………………..………………………………. 32
X. Instructions: Refining the Plan………………………………………………………33
Now That You’re (Almost) Finished . . . 34
Confidentiality Agreement

It ensures the confidentiality and privacy of our concerning clients, former

clients, our
staff, volunteers, and financial data, and business records. To give a clarity
regarding to
this agreement it means that you are free to talk about _______________ and
about your
program and your position, but you are not allowed to disclose clients' names
or talk about
them in ways that would reveal their identities. All the information must
indicate proper
authorization before allowing it to release. It is a fundamental part of client
care and
business ethics.
Upon request, the undersigned reader will immediately return this document
to
___________________________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities
PRODUCT: FRENCH BREWED COFFE
PROMOTION:INSTAGRAM ACCOUNT/PAGE: @Le Parfait _Cafe
PLACE: New Lower Bicutan Taguig City (Land Mark: Papa John’s Pizza)
PRICE: ESTIMATED 75-80 Pesos per cup varies from flavor estimation
PEOPLE: Morning shift Office workers, students
PACKAGING:

POSITIONING:

“refroidir et siroter”
1. Company mission statement
Le Parfait Cafe is a small business that will be full of affordable coffee caffeine that are
exactly the taste of students,Office workers,Morning shift workers. The mission of our
business is to let our customers be aware that they are capable of tasting delicious
drinks with a price they can easily afford.
2. Company philosophy and vision
a. Honesty, approachable, enjoyment, pleasing, and morals.

b. Our vision for Le Parfait Cafe is to satisfy our customers and be of

help to students,Office workers,Morning shift workers who want
cheap but quality coffee.
3. Company goals
The goal of our company is to accommodate as many customers as we can
depending on the amount of stocks we have prepared for the short business we
are going to conduct. Comparing the first day that we will open the business to
the second day we must see the difference and what people prefer buying. By
doing this, for the third and following days we can be more sure on what
product to pay and give more attention to, so that our business can build
progress and improvement. The main goal of our business is to satisfy our
customers with what we have with no facade and just pure intentions.
4. Target market
Our target market are students,Office workers,Morning shift workers .

5. Industry
 The industry we are competing with is still growing as well as who are selling
different products from us but are present in the place our business will take
in. It is clearly seen that the industry is a big risk to take but we will make sure
that our business is of advantage because it suits the preferences of our target
market. We don’t wish for another business downfall but we will make sure to
do our part in the business world.
6. Legal structure
a. Our business is a corporation which can help the business grow on
its own with the amount of plans and suggestions the people involved
can offer.
b. The business owner is more than one hence the fair share of
ownership is divided, there is no such thing as the higher and lower
position because everyone is capable of doing their job well.
Business Name Le Parfait Cafe

Company Le Parfait Cafe is a small business that will be full of affordable

Mission coffee drinks(varies) that are exactly the taste of students, the
Statement mission of our business is to let our customers be aware that
they are capable of tasting balance kick and cream with a price
they can easily afford.

Company Honesty, approachable, enjoyment, pleasing, and morals

Philosophy/
Values

Company Vision Le Parfait Cafe is to satisfy our customers and be of help to

students who want cheap but quality drinks.

1. To accommodate as many customers as we can

depending on the amount of stocks we have prepared for
the short business we are going to conduct.
Goals &
Milestones
2. To give adrenaline to our customers in a way where they
will look forward to our products for the following days.
3.
4. To satisfy our customers without paying a large amount
of money but can still satisfy their savings by not
worrying too much about the price.
Target Market Our target market is students,Office workers,and Morning shift
workers .

Industry/ 1. I love Milktea

2. Mini Mcdonalds
Competitors

Legal Structure/ Our business is a corporation which can help the business grow
on its own with the amount of plans and suggestions the people
Ownership involved can offer. The business owner is more than one hence
the fair share of ownership is divided, there is no such thing as
the higher and lower position because everyone is capable of
doing their job well.