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    A2 - Starbucks Stojo

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    Linh Le
    This document provides background information and a brief for developing creative advertising concepts to promote a partnership between Stojo and Starbucks. Stojo produces collapsible reusable bottles and cups. The brief targets young environmentally-conscious adults in Vietnam and proposes the single-minded proposition that sustainable living can be both easy and stylish. Concepts should be presented in any format at A4 size with up to 200 words explaining the basic idea, why it is compelling, and how it differs.

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    A2 - Starbucks Stojo

    Uploaded by

    Linh Le
    50 views1 page
    This document provides background information and a brief for developing creative advertising concepts to promote a partnership between Stojo and Starbucks. Stojo produces collapsible reusable bottles and cups. The brief targets young environmentally-conscious adults in Vietnam and proposes the single-minded proposition that sustainable living can be both easy and stylish. Concepts should be presented in any format at A4 size with up to 200 words explaining the basic idea, why it is compelling, and how it differs.

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    This document provides background information and a brief for developing creative advertising concepts to promote a partnership between Stojo and Starbucks. Stojo produces collapsible reusable bottles and cups. The brief targets young environmentally-conscious adults in Vietnam and proposes the single-minded proposition that sustainable living can be both easy and stylish. Concepts should be presented in any format at A4 size with up to 200 words explaining the basic idea, why it is compelling, and how it differs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    50 views1 page

    A2 - Starbucks Stojo

    Uploaded by

    Linh Le
    This document provides background information and a brief for developing creative advertising concepts to promote a partnership between Stojo and Starbucks. Stojo produces collapsible reusable bottles and cups. The brief targets young environmentally-conscious adults in Vietnam and proposes the single-minded proposition that sustainable living can be both easy and stylish. Concepts should be presented in any format at A4 size with up to 200 words explaining the basic idea, why it is compelling, and how it differs.

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    © All Rights Reserved
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    of 1

    GRAP2412 Crea-ve Adver-sing 8/02/22 ASSIGNMENT 2: Crea0ve Concepts Por9olio

    Stojo x Starbucks
    Product

    Stojo collapsible mugs and boCles at


    Starbucks Coffee

    Background
    Starbucks is an American mul0na0onal chain of coffeehouses and roastery reserves headquartered in
    SeaFle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had
    33,833 stores in 80 countries.
    hFps://www.starbucks.com/ , hFps://www.starbucks.vn/
    Stojo is an USA based company that produces collapsible and reusable boFles, containers and cups. Stojo
    makes a range of handy, ultra-portable accessories. They’re the ul0mate planet-friendly products that make
    sustainable living easy.
    hFps://stojo.co/

    Who are we talking to?

    Young adults 20-30 who live in HCMC and Hanoi and are concerned about their environmental impact, but
    also focused on innova0on, style and everyday comfort. They are open-minded, ac0ve, have mul0ple
    interests and are usually “on the go”.

    Single-minded proposi-on
    Sustainable living can be both easy and stylish.

    Support
    Starbucks con0nuously strives to maintain sustainability - hFps://www.starbucks.com/responsibility/
    planet/. There is a pending issue with the “recyclable cups” that are not fully recyclable - hFps://
    news.mongabay.com/2021/08/fully-recyclable-paper-cups-they-exist-but-you-wont-find-them-at-starbucks/
    , hFps://www.greenpeace.org/interna0onal/story/47470/korea-plas0c-pollu0on-starbucks-reusables-
    global-ac0on/.

    Stojo cups and boFles come in a variety of colours to fit any style, they have been already spoFed by Vogue
    and Bazaar. They collapse easily aaer use, saving space in the bag, and also nest neatly on the shelf. They
    are leak-proof and handle hot and cold beverages. BoFles could be aFached to the bag using the strap.

    What is required?
    The concepts can be presented in any format (from sketching to finished artwork). You will be assessed
    more on your crea0ve concepts and how well you meet the brief, then on producing highly finished layouts.
    • Each concept is to be drawn to scale, to fit on an A4 page.
    • 200 words (maximum) ra0onale to explain your concept. It should answer: What is the basic idea? Why is
    it compelling? How is it different?

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