Project Mpu2223 (S-n'2022) Task 2

MPU 2223 ENTREPRENUERSHIP SKILLS & DEVELOPMENT 1
Diploma in Business Administration
MPU 2223 – ENTREPRENUERSHIP SKILLS & DEVELOPMENT 1
TASK 2: BUSINESS SIMULATION
INSTRUCTION TO FOR EXAMINER USE ONLY

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COLLEGE MCS ASSIGNMENT

1 JANUARY-APRIL 2023
LEARNING OUTCOMES
Upon completion of this course, the student will be able to:
(a) To build a business platform virtually
(b) To create innovative business ideas according to customer needs.
TASK: -
Description of Assignment:
1. The task of build a business company with innovative products.

2. The objective of this assignment is that students can learn how to build a business
virtually.
This assignment requires students to form an enterprise by specifying component below:

 Name of product
 Features of product and benefit of product
 Students need to bring innovative business ideas to suit customer needs based on
their research on customer satisfaction.
 They also need to make decisions in marketing such as: -
 Reserving of raw materials in accordance with the production plan
 Marketing, pricing, marketing costs, sales / sales forecasts and buying
market information.

Table of Content
No. Title Page
Acknowledgement 3
1.0 Name of Product 4
2.0 Features of Product 6
3.0 Benefits of product
4.0 Raw Materials
5.0 Marketing Strategies
6.0 Sales Forecast
7.0 Conclusion
8.0 References
9.0 Appendices

Acknowledgement
In the name of Allah, the Gracious and Merciful Alhamdulillah, first of all, I would like to
thank God for finally allowing me to finish the assignment that was given to me. This task
was completed and finish with help of many parties that help me to achieve this task. Even
though there was a small problem in completing the task. Fortunately, all the problems were
solved, and I was able to adapt properly and wisely. Also, we give a big thanks to our
beloved lecturer. NUR FILZAH BINTI ABDUL RAZAK, who always teaches and guides
me to understand the things I should know to create a good assignment. Also, I would like to
thank my family members who always support me with ideas, time, and other things with that
I could complete the task. And finally, I like to thank my dear friends who always stick
together and share to provide great ideas and support.

1.0 Name of Product
For this assignment task, I had chosen Future Tumbler as my innovation product. This
is because there is less of total number of this product in the market nowadays.
Figure 1.0 Future Tumbler

pying a spot somewhere between water bottle and travel mug on the beverage-vessel
continuum, the insulted tumbler has, over the past decade , become a great alternative to
disposable cups. After leaving 16 insulted tumblers full of Slurpee in the front seat of a hot
sedan , we’re convinced that the 20-ounce Hydro Flask All Around Tumbler is the best for
most people.
The biggest change is the plastic lid it comes with: not the original insulated lid, with one
larger sipping hole and a smaller, anti-glug hole opposite, but an insulated lid with a slider
that you can open and close. The lid still has the usual anti-glug hole, which means it’s not
entirely spillproof—we’d never toss the tumbler in a tote bag or backpack—but the slider can
reduce, for instance, bumpy-road spillages.
Hydro Flask offers a lid with an integrated straw for its tumblers. We’ve tried that lid on
the larger version, and it’s great: secure, easy to remove and clean, and fitted with a flexible
silicone mouthpiece to prevent soft-palate jabbing. However, the new slider lid’s drink
opening is large enough to accommodate a straw; the previous version’s was not.
Finally, although in the past the company had told us that washing its tumblers in the
dishwasher or soaking them in hot water might discolor the powder coat, it now says that the
tumblers and their coatings are dishwasher safe. (Although you should put the lids in the top
rack.) We’ll start washing ours in the dishwasher and will report back if we have any
problems.

2.0 Features of Product
Temperature control
Timer
LED light
Customized Screen
USB Port
Figure 2.0 Features of Future Tumbler
COLLEGE MCS ASSIGNMENT 6

JANUARY-APRIL 2023
Future Tumbler Features
No Features Function
1 Timer To set alarm for time heat and clock
2 Temperature To control and monitor the temperature
3 LED light Indicate the suitable temperature for the water
4 Customized Screen To show the design such as name,brand and movie title
5 USB port To charge the tumbler
COLLEGE MCS 7 ASSIGNMENT

JANUARY-APRIL 2023
Market overview
The global tumbler market size was significantly robust in 2020 and is expected to register a
steady revenue CAGR over the forecast period. Rapid urbanization, due to considerable
product demand from the hospitality and foodservice industries, as well as rising beverage
consumption, are key factors driving market revenue growth. Market growth will also be
boosted by big corporations\' initiatives to introduce novel, designer products made of eco-
friendly materials.
A tumbler is a glass vessel that is used to drink water, milk, juice, and other beverages. It is a
vessel with a flat bottom made of glass, stainless steel, or a variety of other materials, straight
sides, no handle or stem, and a modest capacity. Tumblers come in a variety of forms, sizes,
and colors, and their translucent nature makes them quite appealing. Tumblers are offered
with or without a top. Tumblers with no lids can be used to store kitchen items. Tumblers are
utilized in the décor industry as a small vase or container for candles in addition to serving
drinks. Tumblers of various types are in high demand in restaurant and home décor
industries.
Major Factors Driving Growth Of The Global Tumbler Market:
The global tumbler market\'s revenue growth is fueled by factors such as strong product
demand from hospitality and foodservice industries, as well as rising beverage consumption.
Market growth will also be boosted by big corporations\' initiatives to introduce novel,
designer products made of eco-friendly materials. The primary factors driving market
expansion throughout the forecast period include rapid growth in hospitality industry and
rising consumer disposable income levels. Glass tumblers are preferred by consumers for a
more luxurious experience, especially when it comes to alcoholic beverages, because they
allow superior product presentation. Glass tumblers are in high demand for pouring
beverages in restaurants and bars. Increased use of promotional tumblers as a corporate or
personal gift with customized printing, logos, and messages, as well as an increase in outdoor
recreational activities, are also contributing to market expansion.
Opportunities For Players Operating In The Global Tumbler Market:
Focus on developing machinery and equipment that are available at lower cost and need for
more advanced designs and safety features are factors expected to continue to open up
lucrative business opportunities for major players and new entrants in market. Furthermore,
growing use of various innovative technologies such as biodegradable packaging and aseptic
packaging is expected to play a crucial role in increasing the shell life of the product.
Increasing demand for lightweight packaging has led companies to develop alternative
solutions is also the factor in providing the opportunities for different players in market.

JANUARY-APRIL 2023
Global Tumbler Market Revenue Led By Product Type Segment:
Based on product type, the market is divided into plastic, stainless steel, glass and others. The
glass segment holds most significant share in the market. Glass is chemically resistant and
incredibly elastic, allowing users to create a variety of shapes. Glass tumblers are also more
appealing since it provides a better surface for printing brand logos. Glass tumblers are
preferred by consumers for a more luxurious experience, especially when it comes to
alcoholic beverages, because they allow superior product presentation.
Global Tumbler Market Leading End-Use Segment:
Based on end-use, the market is divided into household and commercial. The commercial
segment is expected to grow at a much faster rate during the forecast period. The segment\'s
growth has been fueled by an increase in demand for single-use plastic containers for water
and alcoholic beverages. The commercial segment\'s market is predicted to be driven by
rising consumption of bottled water, juice, and functional drinks over the forecast period.
Major Companies Profiled In The Report:
 Yeti Holdings
 Starbucks
 Tervis Tumbler
 RTIC
 Thermos
 S\'well
 CamelBak Products

JANUARY-APRIL 2023
 Newell Brands
 ORCA Cooler
Strategies And Objectives Of Major Companies:
 In order to attract potential customers, Alpha Packaging Holdings Incorporated
developed a new broad line of PET products last year, including PET Honey Bears,
Black PET Sample Pack, and others.
 In 2020, Linpac Group Ltd introduced a new broad variety of plastic containers,
including Vertifresh-Flexible Packaging, Hotpacs boxes and trays, and others.
 In 2020, Sonoco Products Company introduced its new exclusive variety of plastic
containers, including hinged and lidded rigid plastic containers, in-mold label
containers, rigid blister packaging, and more.
What Our Report Provides And Why Our Offering Is Better:
This report offers historical data points and forecasts and revenue growth at a global,
regional, and country level, and provides analysis, industry trends, and consumption pattern
details for each region, major country, and segment from 2018 to 2028. The global market
report includes industry trends, drivers, restraints, opportunities, threats, market strategies,
segment revenue, and market share contribution by each regional and country market. In
addition, the report offers industry analysis and competitive landscape, company financials,
and impact analysis. The report includes a detailed view of the global market, along with

JANUARY-APRIL 2023
changing dynamics and trends, scenarios, detailed market and regional segmentation,
regional landscape, analysis and evaluation, major investments, product offerings, product
launches, and details of historical, current, and projected revenues.
Detailed Segmentation In Our Report:
For the purpose of this report, the global tumbler market is segmented on the basis of product
type, end-use, and region:
Product Type Outlook (Revenue, USD Billion; 2018-2028)
 Plastic
 Stainless Steel
 Glass
 Others
End-use Outlook (Revenue, USD Billion; 2018-2028)
 Household
 Commercial
Region Outlook (Revenue, USD Billion; 2018-2028)
 North America
o U.S.
o Canada

JANUARY-APRIL 2023
o Mexico
 Europe
o Germany
o U.K.
o France
o Italy
o Spain
o Benelux
o Rest of Europe
 Asia Pacific
o China
o India
o Japan
o South Korea
o Rest of Asia Pacific
 Latin America
o Brazil
o Rest of Latin America
 Middle East & Africa
o Saudi Arabia
o UAE

JANUARY-APRIL 2023
o South Africa
o Rest of Middle East & Africa
Some points on how the report benefits stakeholders:
 The reports include historical (2018–2020) and forecast (2021–2028) data points,
revenues, and CAGR in table, figure, and chart formats, with detailed and qualitative,
supporting written information for each.
 Revenue break-up is provided for each segment in these formats for global, regional,
and for each country in the respective region for each year between 2018 and 2028.
 The report contains insights regarding growth drivers, restraints, opportunities, trends,
company profiles, strategic developments, expansion details, product launches, and
various other aspects related to the market.
 The report contains data and information on customers, competitors,
vendors/distributors, and other players and in the global marketplace.
 Market research analysis is vital for all crucial business strategies and can aid in
numerous ways and to provide a clearer understanding about strategies being
deployed by competitors, product launches, competitive analysis, technological
advancements and various other factors that enhance sales of a firm or perhaps

JANUARY-APRIL 2023
provide insights to focus on merger and acquisition as a strategy or enter into strategic
agreements or joint ventures etc.
 The report contains company profiles of the top companies operating in the market
along with their respective revenue and operating segments, geographical reach,
market footprint, headquarters, growth rates, recent developments, product /services,
expansion strategies, investments inexpansion, and more.
Who this is for
You may ask, “Why do I need a tumbler?” Well, what we’ve discovered in talking to our
readers is that people are—apparently—infinitely curious about what to carry a beverage in.
Over the past year, we’ve offered guides to water bottles, hydration packs, wine
glasses, coffee mugs, and more, and we still get questions about things like tumblers (hence
this guide) and growlers (a jug for beer; we have a guide to them, too). We don’t expect to go
farther down that soggy road into lesser-known vessels—no goatskin botas or maté gourds
(we hope)—but the idea of owning multiple means of avoiding landfill-clogging disposable
bottles and cups is one we like. We hope you like it, too.
Why you should trust us
We tried to get our hands on every new tumbler coming out in early 2018 while we did our
original research. On the ground at the summer Outdoor Retailer 2017 trade show, we
stopped at every booth with a tumbler on display and received an in-depth rundown from the
designers themselves, highlighting what made each model unique. We’ve returned to OR’s
Summer Market every year since—apart from 2020, for obvious reasons—monitoring
developments in the tumbler field (among others). In 2022, we compared the new versions of
our top two picks with the old versions to make sure they lived up to their predecessors.
How we picked
Usually internet research is our first step when we begin testing in a category, but for this
guide, we were fortunate enough to be able to do our initial research in person. We walked
the floors of the Outdoor Retailer Summer Market trade show, an annual event where
hundreds of brands showcase their latest innovations, and picked up every tumbler on display
—18 in total.
We spoke to the designers and manufacturers of each tumbler and asked a lot of questions:
Does it fit in a cup holder? Does it have a splash guard or straw integrated into the lid? Is the

JANUARY-APRIL 2023
tumbler dishwasher safe? What is it made out of? What’s the finish texture like? How many
color choices? How many color choices? How many size options? Does it have anti-skid
traction on the bottom? Can it meet an entire day’s worth of needs as a singular vessel:
sunrise coffee, mid-morning smoothie, ice water with lunch, afternoon lemonade with the
same ice, sunset beer, evening cocktail, nighty-night tea?
Lid design may be the largest differentiating factor. The standard lid has a medium-size
opening at one side of the mouthpiece designed to restrict flow from hot drinks yet allow
cool beverages to pass with fluidity. Some tumblers have additional, accessory lids, such as
sliding, rotating, or flip covers for the opening, which create a splash-guard effect but are not
leakproof.
The best choice in tops has an all-in-one integrated lid that closes completely and can
accommodate a straw. The straw is a surprising necessity for iced drinks or smoothies to
prevent sloshing. The final factor in lid design is cleanability. Gunk such as coffee milk tends
to get stuck in crevices. Most brands have taken this into account; however, small,
unattached parts may not be simple to disassemble and reassemble (and may have a tendency
to disappear).
But we found that the most technically functional lid designs don’t matter a whole lot to the
average person longing for hydration. We spent an entire evening around a campfire with
about 100 industry designers and professionals and asked many, many questions about their
tumbler of choice. The only thing that truly mattered to most respondents was how the
tumbler felt in their hands. (Brand loyalty is common, as well; folks tend to find their faves
and stick with them.)
How we tested
We did two tests to see how well these tumblers kept drinks hot and cold. The packaging
tends to emphasize that this one or that one keeps drinks “four times colder” or “colder
longer.” Four times colder than what? Longer at what temperature? In addition, they all come
in different capacities. We picked vessels that were similar sizes, but the tumblers still had

JANUARY-APRIL 2023
slight variations that would affect heat and cold retention. We concluded that trying to test
the tumblers hyper-scientifically wasn’t practical.
As the tumbler is the ultimate car-travel vessel, either during commutes or on road trips, we
concluded that three hours of retention for heat and four for cold was plenty. It doesn’t sound
like much time, but that lets you brew your morning joe, dump it in your cup, sip it while you
dress, get into traffic, and arrive at the office with your cup still piping hot. That also lets you
make your smoothie, go to the gym, and still have a cold, refreshing drink waiting when
you’re done.
The cold test
We pulled our fast-to-heat-up-inside black sedan into the parking lot in front of the 7-Eleven
in downtown Salt Lake City. The outside temperature gauge read 92 °F—typical for the high
desert of Utah mid-summer. With the closest watering hole slightly out of range for a quick
dip, we opted for a tried-and-true American classic instead: the 7-Eleven Slurpee.
Conveniently, we had 15 insulated tumblers to fill.
Our control Slurpee in the standard 7-Eleven plastic cup lasted about an hour, while the
insulated counterparts were continuing to hold form at approximately 50% of the original
density into hour three.
We filled them to the brim with 26.3 °F icy Slurpee and capped each with a lid and straw.

JANUARY-APRIL 2023

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Photo: Eve O’Neill
All 15 sat in the front seat of the sedan on the roof of a downtown parking garage, where the
internal temperature topped out at 112 °F. We checked the progress of the melt every hour
without opening the lid to verify whether a bit of slush was still in the tumbler. If the Slurpee
turned to pure liquid, its tumbler was out.
Our control Slurpee in the standard 7-Eleven plastic cup lasted about an hour, while the
insulated counterparts were continuing to hold form at approximately 50% of the original

JANUARY-APRIL 2023
density into hour three. By hour four, the Corkcicle was the first to have its contents fully
liquified, and the Coleman was on the verge. At hour five, the Reduce and the EcoVessel
contained liquid.

JANUARY-APRIL 2023
Photo: Eve O’Neill
Slurpee test results

1 hour 3 hours 5 hours 6 hours

JANUARY-APRIL 2023
Control •
Coleman •
Corkcicle •
Otterbox •
Stanley •
Thermos •
EcoVessel •
Reduce •
Hydro Flask 5% slush
Klean Kanteen 5% slush
Yeti 5% slush
CamelBak 10% slush

JANUARY-APRIL 2023
Pelican 10% slush
The hot test
McDonald’s infamous “Caution HOT!” coffee is between 195 °F and 205 °F. According to

the National Coffee Association, that is the correct temperature to brew your coffee. “Your
brewer should maintain a water temperature between 195 to 205 degrees Fahrenheit for
optimal extraction,” the association states. But that’s much too hot to drink: “One study has
shown that coffee drinkers typically drink their coffee at 140 degrees Fahrenheit or below.”
We started lower than brewing temperature and filled each tumbler with 180 °F hot coffee
(no creamer). Every 30 minutes for three hours, we measured the internal temperature with a
digital probe thermometer. There was one standout (EcoVessel), a pool of final contenders,
and a field of tumblers that for the most part all worked just fine. The coffee in our
disposable cup was cold in 20 minutes.
Our not-so-scientific observations of what these temperatures feel like: 180 °F is hot, 150 °F
is warm, 130 °F is tepid, and 70 °F is room temp. Chart: Wirecutter
The competition
CamelBak KickBak Tumbler: The hot and cold retention was really good, but the two-sided
flip lid on the CamelBak was polarizing. It was a design that solved all sorts of issues—

JANUARY-APRIL 2023
splashing, straw access—yet some testers said they hated flipping lids. (The size we tested,
which held 20 ounces, has since been discontinued, as has the 30-ounce size.)
Coleman Brew Stainless Steel Insulated Tumbler: We wanted to love this design, as it fit
well in the hand and had a rare, no-skid bottom, but it did poorly in insulation tests.
Corkcicle Classic Tumbler: This is one of the few tumblers with a no-skid bottom, and it
offers some other good design elements as well, including a splash-resistant lid, an
ergonomic grip, and approximately one billion colors to choose from. It performed on the
lower end of the insulation tests.
EcoVessel Metro: This 16-ounce tumbler was superb in all ways, from insulative
performance to hold ergonomics to the lid seal, but it was just too small. After we first
published this guide, EcoVessel came out with a larger size, but—in a Goldilocks twist—the
new version held 24 ounces and was massive. That may explain why it has since been
discontinued.
Otterbox Elevation 20: Although it holds only 20 ounces, it feels massive in the hand.
Pelican Travel Tumbler: This was a top performer in insulation, and we really liked the
splash guard on this lid. It’s just a very big vessel, too burly (like, way burlier than the Yeti)
for most people. (This model has since been discontinued.)
Reduce Cold 1 Tumbler: The lid felt fussy, with multiple flips for the mouthpiece and the
straw hole.
Thermos Stainless King Tumbler: Though Thermos calls it a tumbler, we thought this was
more of a hot-drink-only type of vessel.
Zoku 3-in-1 Stainless Steel Tumbler: Our testers were really affected by the rounded—
perhaps voluptuous—shape of this tumbler. That may seem overly dramatic, but after seeing
other, straighter designs, our testers tended to set the Zoku aside.
This article was edited by Eve O’Neill and Christine Ryan.

Sources
1. Madeline Farber, Starbucks Is Recalling Millions Of Stainless Steel Straws, Forbes,

August 3, 2016
2. Liebeck v. McDonald’s Restaurants , Wikipedia
3. How to Brew Coffee, National Coffee Association
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About your guides

JANUARY-APRIL 2023
Aaron Lebowitz
Christine Ryan
Christine Ryan is a senior editor at Wirecutter overseeing the teams that cover travel,
outdoors gear, beds and linens, home decor, and more. (She also edits and writes about
cycling equipment, which gives her an excuse to sneak away from her desk and go for a
ride.) Previously, she was an editor at European Travel & Life, Gourmet, and Sunset.
Further reading
The Best Drinking Glass

After more than 60 hours of research and testing, and many dropped glasses, we think
the durable Bormioli Rocco Rock Bar is the best all-purpose drinking glass.
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straight to your inbox.
Sign up for Wirecutter’s Newsletter
Principle of Thermal Insulation

The vacuum insulated stainless steel bottle is generally a container made of stainless steel
and a vacuum structure. The vacuum insulation structure can delay the heat dissipation of the
liquid such as water inside to achieve the purpose of heat preservation. Most of the inner
walls are made of stainless steel with silver or copper plated. The shiny wall can reflect the
radiation of hot water. The vacuum structure can block the heat transfer, thus preventing heat
convection and achieve the effect of insulation. This is why insulated water bottles can keep
the beverage hot or cold for a long time.
Raw Material of Insulated Water Bottles

JANUARY-APRIL 2023
The material used to make insulated water bottles is stainless steel, which forms the inner
bottle and the outer bottle. SUS304 (18 / 8 food grade stainless steel) is the most widely used
as stainless steel, and is used in food equipment, general chemical equipment, atomic energy
industry, etc. SUS304 is corrosion resistance, heat resistance, low temperature strength and
good mechanical properties. SUS304 using temperature: -196 to 800 °C.
Manufacturing Process
Brief description: Stainless steel arrives at the factory in the form of pines and sheets –>
Produce outer bottle and inner bottle –> Assembly and welding –> Vacuuming –>
Decorating.
Vacuum Insulated Stainless Steel Bottle Manufacturing Process Chart:

JANUARY-APRIL 2023

JANUARY-APRIL 2023

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MPU 2223 ENTREPRENUERSHIP SKILLS & DEVELOPMENT 1

Diploma in Business Administration

MPU 2223 – ENTREPRENUERSHIP SKILLS & DEVELOPMENT 1

TASK 2: BUSINESS SIMULATION

INSTRUCTION TO FOR EXAMINER USE ONLY

NO NAME: I/C NO. MATRIX NO GROUP

COLLEGE MCS ASSIGNMENT

1. The task of build a business company with innovative products.

This assignment requires students to form an enterprise by specifying component below:

COLLEGE MCS ASSIGNMENT

No. Title Page

1.0 Name of Product 4

2.0 Features of Product 6

3.0 Benefits of product

4.0 Raw Materials

5.0 Marketing Strategies

6.0 Sales Forecast

COLLEGE MCS ASSIGNMENT

COLLEGE MCS ASSIGNMENT

1.0 Name of Product

Figure 1.0 Future Tumbler

COLLEGE MCS ASSIGNMENT

COLLEGE MCS ASSIGNMENT

2.0 Features of Product

Figure 2.0 Features of Future Tumbler

COLLEGE MCS ASSIGNMENT 6

Future Tumbler Features

COLLEGE MCS 7 ASSIGNMENT

Major Factors Driving Growth Of The Global Tumbler Market:

Opportunities For Players Operating In The Global Tumbler Market:

COLLEGE MCS 8 ASSIGNMENT

Global Tumbler Market Revenue Led By Product Type Segment:

Global Tumbler Market Leading End-Use Segment:

and alcoholic beverages. The commercial segment\'s market is predicted to be driven by

Major Companies Profiled In The Report:

COLLEGE MCS 9 ASSIGNMENT

Strategies And Objectives Of Major Companies:

 In order to attract potential customers, Alpha Packaging Holdings Incorporated

Black PET Sample Pack, and others.

including Vertifresh-Flexible Packaging, Hotpacs boxes and trays, and others.

containers, rigid blister packaging, and more.

What Our Report Provides And Why Our Offering Is Better:

COLLEGE MCS 10 ASSIGNMENT

Detailed Segmentation In Our Report:

Product Type Outlook (Revenue, USD Billion; 2018-2028)

End-use Outlook (Revenue, USD Billion; 2018-2028)

Region Outlook (Revenue, USD Billion; 2018-2028)

COLLEGE MCS 11 ASSIGNMENT

o Rest of Asia Pacific

o Rest of Latin America

 Middle East & Africa

COLLEGE MCS 12 ASSIGNMENT

o Rest of Middle East & Africa

Some points on how the report benefits stakeholders:

supporting written information for each.

company profiles, strategic developments, expansion details, product launches, and

various other aspects related to the market.

 The report contains data and information on customers, competitors,

vendors/distributors, and other players and in the global marketplace.

numerous ways and to provide a clearer understanding about strategies being

deployed by competitors, product launches, competitive analysis, technological

COLLEGE MCS 13 ASSIGNMENT

agreements or joint ventures etc.

Project Mpu2223 (S-n'2022) Task 2

Project Mpu2223 (S-n'2022) Task 2