Godrej Yummiez

promotion:A
outlet Experience
Presented By: Abhilekh jha

Submitted to: Ms. Ekta Rawat

Agenda.
3 Campaign Goals
4 S.W.O.T
5 Product demand
6 Implies for good promotion
7 comparison
8 FAQ
9 conclusion
 Proposed Timeline Add Company
Name

22 APRIL 04 MAY 09 MAY 15 MAY 19 MAY 22 MAY

joining
GT Vistar Outlet
promotion
First Presentation
2nd presentation
3rd presentation

Final presentation
Campaign
Goals.
Goals # 1 Goals # 2
Select the target Place the product
Audience Where fridge is
available

Goals # 3 Result
Promote the product Awarness created
by giving free sample
& discount coupon
 S W

Analysis
1. have very less
1. Available in both veg
innovation in the veg-
and non-veg.
section.
2. An Indian brand
2. have not soya
3. preservative free
product

SWOT O T
1. McCain has more
1. Online market variety and is
2. New outlets open in available everywhere
Noida

 French fries are in the most

demanded among the products
The Data show a difference b/w order
demanded & order fulfillment.
sales till 28 April
Grocery Store, Universal Mart, Dynamic
herbal & Abhay Ram have Repeated twice
SUGGESTIONS FOR EFFECTIVE
PROMOTION
1 Generator problem DONE

2 Two fryers for fast distribution NOT DONE

3 More promoter in evening time DONE

4 Female promoter DONE

5 Inappropriate driver behaviour DONE

6 Following whatsapp the schedule. NOT DONE

 20

FAQ, Customer review 15

on yummiez 5 product
10

Satisfies
Unsatisfied 5

Neutral
0

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 GT-C(<10k)
1.8%

Comparison b/w Trades

GT-B
25.7%

GT-vistar
43.1%

GT - A (15K - 25K)
GT - B (10K - 15K)
GT - C (&lt;10K)
GT - C (<10K) GT-C
GT - Vistaar 27.5%
Conclusion The company should work more on
VEG-product
Furthermore, the company should also
introduce a feedback system.
other products like "safal or other "
should not remain in Godrej's Fridge.
THANK
YOU