Unit BLOCK 1. Who are we targeting?

3 U3. CSR
 U3. CSR

U3

understanding CSR

difference with business ethics?

 U3. CSR

U3
U2

Business ethics RSC

1 2 3 4

SOCIAL/ENVIRONMENTAL
VALUES - NORMS - PRINCIPIPLES CONCERNS

● Voluntary integration
● Every company defines them as ● Related to its stakeholders
of their own
● They regulate the company’s
normal activity

¿Regulation?
 U3. CSR

U3
U2 RSC

references
 U3. CSR

U3
U2 Health
promotion

RSC Human rights

Labour rights
OIT

ÉTICA
EMPRESARIAL

Anti corruption Environmental

sustainability
 U3. CSR

U3
U2

¿How could we classify our CSR?

 U3. CSR

U3
U2
1 economic improvement

CSR 2 social improvement

3 environmental improvement
 U3. CSR

U3
U2
CSR. Components

LEGAL norms

ETHICAL values

ECONÓMICO sustainable growth

FILANTRÓPICO social/environmental projects

 U3. CSR

U3
U2
1 INTERNAL

Organization: Governance

People: Equality, integration, motivation

CSR Relationships: Participation, well-being, social

actions

Working environment: conciliation, working

conditions, communication

3 EXTERNAL
 U3. CSR

U3
U2

Implementation of CSR in HR.

1. We pose and define the context. Concerned parties

2. We integrate and implement

3. We communicate and assess

 U3. CSR

U3
U2
The social Balance

● It reflects numerical information, corresponding to the situation

in which the organization finds itself in everything related to the
social issue.

● The company publishes it annually giving an account of the

projects, benefits and social actions aimed at employees,
investors, market analysts, shareholders and the community
(Stakeholders).

● It is also a strategic instrument to endorse and disseminate the

exercise of Corporate Social Responsibility.
 U3. La RSC

U3
U2
STUDY CASE 3

We return to the corporate image of a company selected in the

U2, this time to analyze its CSR policy following the file of
STUDY CASE 3

It is important to relate CSR to the corporate image of the

company, classify it, and present it to the rest of the group