Chatbots

Marketing
with SendPulse
 About us

260 000+
students on Udemy
 What will your learn in this course
❏ What is Messenger and Chatbot Marketing?
❏ What are chatbots?
❏ Why businesses need chatbot marketing?
❏ Communication strategies for Messenger and Chatbot Marketing?
❏ How to begin with chatbots and gather subscribers?
❏ What are subscription forms?
❏ How to launch your first chatbot on Telegram with SendPulse
❏ How to launch your chatbot on Instagram messenger with SendPulse
❏ How to analyze the effectiveness of your Chatbot communication?
15 ready-made chatbot scripts
45 useful slides
Messenger Marketing
Messenger Marketing
Process of promoting your products
or services to your target audience
using messengers: Telegram, Instagram
Messenger, Whatsapp, Facebook
Messenger and chat platforms.
Biggest Marketing Challenges in 2021
Growing Role of Messengers
Popular Global Messenger Apps
Whatsapp Messenger
Telegram Messenger
Time Spent with Social Media Apps
Facebook Messenger
Customer Communication Preferences
70 % of customers prefer to buy from a company that uses convenient
communication channels

63 % of respondents would switch to a company that offered text

messaging as a communication channel

69 % of respondents would prefer an unfamiliar company to

contact them via text rather than a phone call
Why business need to use messenger marketing

❏ Build Brand Awareness

❏ Generate Leads
❏ Increase of lead conversion rate
❏ Better audience targeting
❏ Provide customer service
❏ Improve retention and build loyalty
Chatbots
 What is chatbot?
A chatbot or chatterbot is a software application used to
conduct an on-line chat conversation via text or
text-to-speech, in lieu of providing direct contact with a live
human agent. A chatbot is a type of software that can help
customers by automating conversations and interact with
them through messaging platforms.
Wikipedia
 What is Chatbot Marketing?
Chatbot marketing is a marketing technique that employs
computer programs to automate interactions with prospects
and customers, either on your website or in your app, for the
purpose of generating sales.

Chatbot marketing is a strategy for promoting your

products or services with the use of a chatbot.
Benefits of Chatbots
➢ Saves time and money
➢ Helps segment traffic
➢ Provides a quick response
➢ Speeds up the payment process
➢ Boosts engagement
➢ Gives data for analysis
➢ Helps in lead nurturing
➢ Increase open rates
➢ Fits any business
 Chatbot can:
❏ answer the frequently asked questions;
❏ collect orders;
❏ inform subscribers about your special offers, sales, new collections;
❏ send a discount coupon, promo code, file with useful information in
exchange for contacts;
❏ sign the client up for services like the legal aid, haircut, maintenance, or
photoshoot etc.
❏ register for the online event;
❏ find out the request and preferences of the person to offer the
appropriate product;
❏ collect feedback.
AI Multiple
Chatbots for businesses
What business can use chatbot?
E-Commerce
Insurance
Healthcare. Clinics. Spas
Banking
Banking
Banking
Travel Industry
Travel Industry
Hospitality
Types of chatbots
Types of Chatbots

Menu/button-based

Keyword recognition-based

Contextual
Manu/button-based chatbots
Keyword recognition based chatbots
Contextual chatbots
How to collect chatbot
subscribers?
 How to collect
chatbot subscribers
Social media pages

Landing or Mini-landing

Targeting, re-targeting

Widgets and pop-ups

QR-codes at offline POSs

QR-codes online

Other communication channels (email, sms, et.)

Social media pages
Landing page
 Targeting
For collecting subscribers for chatbots
 Pop-ups
For collecting subscribers for chatbots
QR-codes
QR-codes
What to write in chatbots?
 Chatbot Communication Strategy
Chatbot can be an important part of your communication strategy
and can be implemented organically in Marketing Funnel.
 Info Messages
❏ Information about your company,
products or services, news etc.

Awareness
 Information about products, services

Familiarity
 Promo, recommendations
❏ General or personalized promo,
special discounts and coupons
❏ Personal recommendations

Consideration
Promo coupons
Chatbot Communication Strategy

❏ Transactional messages

Number of oder, shipment info

Purchase
SendPulse Chatbots
Builder
 SendPulse is a Multi-Channel
Marketing Automation Platform

Chatbots in popular Email CRM for marketing

messengers marketing and sales

Landing Web push Online course

Pages notifications platform
 About SendPulse platform

2 000 000+
businesses work with SendPulse

109 000+
users create chatbot at SendPulse
Telegram
 The main Telegram possibilities:

❏ just for personal messaging;

❏ for creating a Telegram channel;
❏ for creating a Telegram group;
❏ for building a chatbot.
Telegram channel
Telegram group
Telegram chatbot
With SendPulse builder,
you can easily set up and launch the bot to:

❏ automate routine tasks and keep in touch with your customers 24/7;
❏ schedule and send bulk messages to your Telegram subscribers;
❏ segment audience with tags and variables to send the right message
to each segment;
❏ integrate payment systems and add payment buttons so that users
can make a purchase directly in the chatbot;
❏ connect manager if the bot can’t answer the user’s question.
Instagram
 Instagram provides robust features such as:

❏ Reels;
❏ Stories;
❏ Messenger Chatbot;
❏ Shopping.
Quick replies to all users' messages
and comments on Instagram
Instagram account Instagram chatbot
subscribers subscribers
Instagram supports many triggers that open
a 24 hours window for automated chatbot responses.
There are:

❏ sending a message to your DMs;

❏ mentioning your page in the user’s Stories;
❏ sending an emoji reaction to your Stories;
❏ sending a comment on a live video;
❏ sending a comment on your Instagram post.
In order to start, you must have:
❏ a Facebook business page;
❏ an Instagram business account connected to a Facebook
business page;
❏ a personal Facebook page through
which you manage your business page;
❏ a personal Instagram account to subscribe to your chatbot and test it.
Subscribe to our Telegram chatbot
for Udemy students
 Thank you!

Anton Voroniuk Alina Dykuha

aworonyuk@web-promo.com.ua Telegram @Dykuha
www.web-promo.ua Facebook Dykuha.alina
LinkedIn Dykuha