8.

STRATEGIC MANAGEMENT MODEL

identifying an organization's existing vision, mission, objectives, and strategies is the
starting point for any strategic management process because an organization present
situation and condition may preclude certain
strategies and may even dictate a particular
course of action.
 Every organization has a vision, mission, objectives, and strategy, even if these

elements are not consciously designed, written, or communicated.

The strategic management process is dynamic and continuous.

Achange in any one of the major components in the model can necessitate a change
any or all of the other components. For instance, a failure to
accomplish annual
objectives could require change in policy; or a major competitor's change in
a
strategy
could require a change in the firm's
mission
Therefore, strategy formulation, implementation, and evaluation activities should be
performed on a continual basis, not just at the end of the year or semi-annually. The

strategic management process never really ends.

The strategic management process can best be studied and applied using a
model.
Every model represents some kind of process. Strategic management model is a widely
accepted, comprehensive.
This model like any other model of
management does not guarantee sure-shot
success, but it does represent a clear and practical approach for formulating,
implementing, and evaluating strategies.

Relationships among major components of the strategic management process are

shown in the model.

Perform
External

Audit

Develop Implement
Vision Establish Generate, Implement
And Strategies
Mission Long-term Evaluate, Strategies Marketing. Measure and
Statements Evaluate
Objectives and select
Management Finance,
Strategies Issues Performance
Accounting9
R&D, MIS
Issues
Perform
Internal

Audit

Strategy Strategy Strategy

Formulation Implementation Evaluation