A STUDY ON BUSINESS OVERVIEW OF BAMUL(BAMUL (NANDINI))

LIST OF CONTENTS:

Page.
SI. No PARTICULARS
No

CHAPTER 1 INDUSTRY SURVEY 3

1.1 Introduction 4

1.2 History 5

CHAPTER 2 ORGANIZATIONAL PROFILE 6

2.1 Company Profile 7

2.2 Vision and mission 7

2.3 Infrastructural Facility 9

2.4 Competitors 10

2.5 Company Products 11

2.6 SWOT ANALYSIS 11

2.7 RESEARCH DESIGN 15

2.8 MCKINSEY 7S MODEL 16

CHAPTER – 3 RESEARCH METHODOLOGY 20

3.1 Statement of the problem 21

3.2 Scope of the study 21

3.3 Need for the study 21

3.4 Objectives of the study 22

CHAPTER – 4 Data Analysis and Interpretation 25

4.1 Age 26

4.2 Gender 27

4.3 Occupation 28

CBSMS, BANGALORE UNIVERSITY

1
 A STUDY ON BUSINESS OVERVIEW OF BAMUL (NANDINI) PARLOUR

4.4 Number of members in family? 29

4.5 How much quantity of milk do you consume daily? 30

From how long you are consuming BAMUL(NANDINI)

4.6 31
milk?
Are you aware of the various types of BAMUL(NANDINI)
4.7 32
milk products

4.8 Which type of milk do you prefer 33

Are you satisfied with the packaging of

4.9 34
BAMUL(NANDINI) milk products

4.10 Where do you buy BAMUL(NANDINI) milk products 35

KMF BAMUL(NANDINI) milk maintained it is quality and

4.11 36
taste and service consistently

4.12 If What changes do you expect 37

Do you feel BAMUL(NANDINI) milk products fulfill all

4.13 38
your expectations

4.14 Opinion on value for money 39

Overall satisfaction towards BAMUL(NANDINI) milk

4.15 40
products

CHAPTER – 5 FINDINGS, SUGGESTIONS AND CONCLUSIONS 41

5.1 FINDINGS 42

5.2 SUGGESTIONS 42

5.3 CONCLUSION 43

5.4 REFERENCES 43

CHAPTER 6 ANNEXURES 44