1.

A sample design addresses which of the following questions:

a. who is to be surveyed (sampling unit)
b. how many to survey (sample size)
c. how should the respondents be chosen (the sampling procedure)
d. All of these

2. _______ is willingness of consumers to purchase products and services as per their

taste, need and pocket.
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer perception

3. Identify the Non-probability Sampling technique.

a. Convenience Sampling
b. Judgement Sampling
c. Quota Sampling
d. All of these

4. ADF Garments rolled out different communication campaigns for north, south, east
and west zones. They have done a market ____.
a. segmentation
b. survey
c. analysis
d. orientation

5. ABC Machinery Ltd. lays a great deal of emphasis on performance and features of
their machines. This relates to the _________ orientation.
a. market
b. seller
c. product
d. process

6. Basic approaches to collect data in quantitative study are ______.

a. Observation
b. Experimentation
c. Survey
d. All of these
7. _______ is a branch which deals with the various stages a consumer goes through
before purchasing products or services for end use.
a. Consumer behavior
b.Consumer interest
c.Consumer attitude
d.Consumer perception
8. Amy bought an ice cream for Jason. In this case Amy is a ______ and Jason is a _______ .
a. buyer, User
b. User,buyer
c. User,sponsor
d. buyer, seller
9. An individual who purchases goods and services from the market for their end use is
called as ______.
a. Customer
b. Purchaser
c. Creator
d. All of these
10. If you buy a chair for your office, you may be termed as a ________ consumer.
a. Home
b. Organizational
c. Market
d. Special
11. In recent years _______ has become increasingly important for developing a marketing
strategy.
a. Change in consumers’ attitudes
b. Inflation of the dollar
c. The concept and the brand
d. Age groups, such as the teen market, baby boomers, and the mature market .
12. An economic circumstance that can greatly affect any product or brand choice is
________.
a. Retirement
b. Values
c. Lifestyle
d. borrowing power

13. ________ can influence the consumers’ thoughts about products.

a. Marketing and popularity
b. Advertising, sales promotions, salespeople, and publicity
c. Sales promotion, popularity, and marketing
d. Billboards
14. The price of products and services often influence whether __________, and, if so, which
competitive offering is selected.
a. Consumers will purchase them at all
b. Consumers see a need to buy
c. Consumers will decide to buy immediately
d. People would recommend the product
15. If a company makes products and services for the purpose of reselling or renting
them to others at a profit or for use in the production of other products and services,
then the company is selling to the __________.
a. Business market
b. International market
c. Consumer market
d. Private sector market

16. Understanding of consumer buying behavior is not easy. The answers are often
locked deep within the consumer’s head. The central question for marketers is _____.
a. How much money is the consumer willing to spend?
b. How much does the consumer need the product being offered for sale?
c. How much does a discount or a coupon affect the purchase rate?
d. How do consumers respond to various marketing efforts the company might
use?
17. The greatest barrier in effectively marketing to the Asian American market is
considered to be ________.
a. Reluctance to grant credit to this group
b. Language and cultural traditions
c. The urban nature of their neighborhoods
d. Lack of a mass media that reaches this group