INFLUENCE OF TELEVISION ON THE SOCIAL

BEHAVIOUR OF YOUTHS
(A STUDY OF ENUGU NORTH L.G.A)

BY

OKWOR JULIANA .O.

MC/2008/344

MASS COMMUNICATION DEPARTMENT

FACULTY OF MANAGEMENT AND SOCIAL SCIENCE

CARITAS UNIVERSITY

AMORJI – NIKE, ENUGU

AUGUST 2012

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 Title Page

Influence of television on the social behaviour of youths

(A Study Of Enugu North L.G.A)

By

Okwor Juliana .O.

Mc/2008/344

A project presented to the Department of Mass Communication

In partial fulfillment of the Requirements for the Award of
Bachelor of Science (B.Sc) Degree in Mass Communication
Faculty of Management and Social Sciences,
Caritas University Amorji – Nike

August 2012

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 Certification

This is to certify that the project was carried out in the

Department of Mass Communication Faculty of Management and

Social Sciences, Caritas University, Amorji-Nike Enugu – Nigeria.

………………………… …………………………

MR. FELIX UGWUANYI Dr. Regina Acholonu

Project Supervisor Head of Department

Date:………………….. Date:…………………

Date:…………………….. Date:…………………

………………………………….
External Examiner

Date:……………………..

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 DEDICATION

This research work is dedicated to God Almighty.

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 Acknowledgement

To the all wise God, my inspiration and source of hope never to give

up even when there was a cogent reason to; I thank you.

My profound gratitude goes to my father, Mr Okwor Dennis and my

mother Mrs Caroline Okwor for all the support financially and in

prayers.

When I first handled the material for this project work, all I could

think I saw was academic jargorns not knowing that it was I who

did not understand what I was reading. But my able supervisor, a

father, an inspiration to my career world, very intelligent and smart

Mr Ugwanyi Felix, broke down everything to my very little

understanding and today am very proud that I did this research

work because of his enormous help and contributions. Thank you

very much and God bless you.

To my lecturers, am so grateful, without you I would never be this

great mass communicator: Mr Damian Agboeze Dr Regina Acholonu

Mrs Tina Obi, Mr Obasi, and; thank you all.

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There is this one person whose help and support started at the

letter part of my schooling but very strong, I must say she

encourage me, supported me in every aspect you can think of,

sometimes while she is encouraging me I would get angry because I

felt she did not understand what I was going through. But at the

end she made the most sense in all things Mrs. Eluwa. Thank you.

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 TABLE OF CONTENT

Cover page …………………………………………………………… i

Title Page …………………………………………………………….. ii

Certification ………………………………………………………….. iii

Dedication …………………………………………………………….. iv

Acknowledgement …………………………………………………… v

Table of content ……………………………………………………… vi

Abstract ……………………………………………………………….. ix

CHAPTER ONE – INTRODUCTION

1.1 Background of the Study ………………………………………… 1

1.2 Statement of the Problem ………………………………………… 5

1.3 Objective of study… … … … .. ………………………………….. 6

1.4 Significance of the Study …………………………………………. 6

1.5 Research Questions ……………………………………………… 6

1.6 Hypotheses ………………………………………………………….. 6

1.7 Scope/limitation of the Study …………………………………… 7

1.8 Operational / conventionally Definitions of Terms………… 8

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CHAPTER TWO – LITERATURE REVIEW

2.1 Source of Literature ………………………………………………. 9

2.2 The Historical Development of Television…………………….. 9

2.2.1 Television Broadcasting ………………………… 12

2.2.2 Effects and Influenence of Television…………………. 16

2.2.3 The Impact of Media on Youths Sexual Behavior……… 18

2.3 Theoretical Framework ………………………………………….. 31

2.4 Summary of Literature Review ………………………………… 32

CHAPTER THREE –RESEARCH METHODOLOGY

3.1 Research Design …………………………………………………… 33

3.2 Area of Study ………………………………………………………. 33

3.3 Population of Study ………………………………………………. 34

3.4 Research Sample and Sampling……………………………….. 34

3.5 Instrument of Data Collection …………………………………. 34

3.6 Validity of the Instrument……………………………………….. 34

3.7 Research Sample and Sampling Technique………………. 34

3.8 Method of Data Collection……………………………………. 35

3.9 Method of Data Analysis ………………………………………… 36

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CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS

4.1 Data Presentation and Analysis ……………………………… 40

4.2 Test of Hypotheses ………………………………………………. 48

4.3 Discussion on Findings …………………………………………. 51

CHAPTER FIVE – SUMMARY, RECOMMENDATION AND

CONCLUSION

5.1 Summary and Findings ………………………………………… 52

5.2 Recommendation ………………………………………………… 53

5.3 Conclusion ………………………………………………………… 54

References/Index ……………………………………………………… 55

Research Questionnaires ……………………………………………. 56

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 Abstract

The aim of this study was to investigate the influence of Television

on the social behaviour of youths in Enugu North Local
Government Area. The study adopted the survey method. The
instrument for data collection was the questionnaire. Two Hundred
copies of questionnaire were distributed to the respondents.
Hypotheses formulated were tested using Chi-square formular. The
hypothesis when analyzed tested positive indicating that Television
influences youths negatively. The study therefore recommended
that emphasis should be placed on moral conducts and decency in
Television programme productions.