Patricia Soccorro B. Tomboc, Anika Grace N.

Sinangote
Business Plan
Veloce Mobile Printing Shop
0802 Lluch Street, Balangasan District, Pagadian City
ABN: 51 834 783 456
ACN: 004 085 626

Veloce Mobile
Printing Shop

Business Plan

Prepared: 03/09/2023
The Market
Market Research
We have used a survey questionnaire as our statistical research to analyze our
market. The responses in our survey questionnaire are important to help make
decisions about our business. The format of the said statistical research is shown in
the next page

Market Targets
Expected target sales of mobile printing shop:

● 5 rims of each kind of bond paper every month.

● 100 pcs of both customized shirts and souvenirs in a week.

● At least 30 customers a day

Environmental / Industry Analysis

To determine recent trends, we have conducted a statistical research survey
questionnaire in Barangay Sta. Maria, Pagadian City, where the local economy is
steady and the population is increasing. Our business offers a printing shop service
where students, workers, businessmen, etc. go to, in the hopes of making their
events, submissions, and workloads successful.

Your Customers
Customer demographics

● Printing customer that are students with ages ranged between 14-19 years old

● Printing client that is working in an office, belonging in the low and middle class status

● Event Coordinators who are in need of printing services

Key customers

● Office Clerks

● Students

● Event Coordinators
Customer management

In maintaining a good relationship with our customers, we opted to make our image
pleasant to do business with, by making open, honest, and transparent transactions
with our customers. Aside from that, providing great service is at our top most goal.
Good customer service means building relationships with our customers. Which
includes having a rapid response time to service requests, responding to all
customer feedback whether they be positive or negative, and keeping self-service
help documents intact. We also strictly impose the code of ethics in business, as we
tend to ensure that our business and our employees will act with honesty and
integrity in all facets of its day-to-day operations and to only engage in acts that
can benefit the society.
Your Competitors
Our competitors have been in the industry long enough and have proven a lot for the customers. However, our business ensures to bring and
deliver our customer’s products safely, which can attract a lot of customers, especially if they don’t want to wait for so long standing in line to
print.

Competitor details

Competitor Establishe Size Market Value to Strengths Weaknesses

d date Share (%) customers
KL Printing Shop 2016 50 staffs 70% Affordable Price Unique product or Unregulated and
knowledge unplanned growth
AB Signature 2013 85 staffs 83% High Quality Strong, innovative Poor customer
Products company culture service
KNJI Marketing 2014 20 staffs 38% Good Customer Customer service Lack of product
& Printing Press Service that creates raving differentiation
fan customers
Sobenear 2017 15 staffs 11% Fast Customer Excellent efficiency Slower to market
Multimedia Shop Service and productivity than competitors
SMP Printing and 2019 30 staffs 27% Good Customer Diversification of Lack of qualified
Supplies Service products or staff.
services
Advertising & Sales
Advertising & promotional strategy

Planned promotion Expected business improvement Cost ($) Target date

/advertising type
Online Advertising Online advertising will be able to promote our $50 March 2024
business beyond the immediate area, thus
reaching both local and international
audiences.
Social Media Campaign Social Media Campaign will be a critical step $20 December 2023
for the growth of our business for this kind of
strategy helps us to reach new audiences.
Thus aiding the building process of trust and
loyalty to our future clients.
Media Release Press or Media releases allow our company to $100 January 2024
communicate directly with the community
and show our perspective on helping the
entire humanity.
Print Media Advertising in these mediums increases our $75 October 2023
brand's public perception, because it
associates our brand's name with the
publication's name.

Sales & marketing objectives

Marketing and Sales Executive (Business Developer)

● Find, prioritize, and contact potential and new business partners.

● In charge of monitoring implementation, speaking up for client demands, and interacting with them.
● Keep a record of every customer contact and feedback.
 ● Help the company’s growth and sales to reach its peak.

Unique selling position

Our Business’s Unique Selling Positions are listed below:

● Delivering prompt and competent client service.

● Guaranteed high quality and on road printing service.
● Online Marketing and customization

Sales & distribution channels

Channel Products/Services Percentage Advantages Disadvantages

Type of sales
(%)
Shopfront Printing Service (Tarpaulin, 70% ● Easier operations ● More cost
Shirt Sublimation, Souvenirs, ● Order and acquire (insurance, rent,
Print, Xerox, Laminate, on the same day staff wages, etc.)
Calling Cards, etc.) ● High quality and ● Extended
fast customer Working Hours
service

Online Printing Services 30% ● Extend and reach ● Many

(Tarpaulin, Shirt Sublimation, new audiences competitors
Souvenirs, Print, Xerox, ● Door to door ● Interrupted
Laminate, Calling Cards, etc.) delivering service internet
● Simplifies the connection
ordering process ● Security Breach
● Fast and
convenient to
client
The Business
Business details
Products/services: The service we are offering to the customers is a mobile printing wherein professionals Tarpaulin, Souvenir, Shirt Printing, Lamination,
Xerox, Paper Printing

Registration details
Business name: Veloce Mobile Printing Shop

Trading name(s): Veloce

Date registered: March 07, 2023

Location(s) registered: Sta. Maria District, Pagadian City, Zamboanga Del Sur

Business structure: Partnership

ABN: 51824753556

ACN: 824753556

GST: Registered for Goods and Services Tax at March 08, 2023

Domain names: www.velocemobileprintingshop.com

Licenses & permits: Barangay registration, Business permit, DTI registration, BIR registration

Business premises
Business location: The printing shop will be located near an education institution with a size of 1000-1500 square feet located in Pagadian City. Its retail
traffic can change depending on several factors (local events, business projects, occasion, etc.).

Buy/lease: Area of land and facility are purchased by the owners.

Organization chart

Figure 1: Example Organisation Chart.

Management & ownership

Names of owners: Patricia Soccorro B. Tomboc, Anika Grace N. Sinangote

Details of management & ownership: The owners of the business “Veloce Mobile Printing Shop” will be the one running the shop. The partners decided
to create 100 shares with each share worth ₱50,000. The business owners agreed in a form of a contract to split the shares equally, with each partner
owning 50 shares. Each partner owns 50% of the business.

Experience: The owners have experiences on owning a personal computer and printer machine. The owners now have an idea on how it works and how to
adjust and put it in business.
 Key personnel
Current staff

Job Title Name Expected staff Skills or strengths

turnover

Marketing Ms. Ling 1-2 years ● 4 years of experience in marketing manager

Manager Ying Wei ● Award in Marketing Executive of the Year
● Excellent verbal communication skills

Events Ms. 1-2 years ● Award in Trusted Events Planning Services Provider
Coordinator Sabine ● More than 5 years of experience in coordinating events
Callas ● Award in Most Outstanding Event Planning Services Provider
● Good with organization, creative problem solving and attention to details

Operations Mr. Liam 1-2 years ● More than 5 years of experience in operations
Byrne ● Good at strategizing, procuring material and resources and securing compliance
● Operations Manager of the Year Award

Sales Manager Ms. 1-2 years ● Strong leadership skills and product knowledge
Sunwoo ● 3 years of experience in sales manager
Han ● Sales Executive of the Year

Required staff

Job Title Quantity Expected Skills necessary Date required

staff
turnover

Office 2 2-3 years [Relevant qualifications in [Month/Year]

Manager Office Management. At
least 2 years experience.]

Sales 1 2-3 years [Relevant qualifications in [Month/Year]

Representativ Office Management. At
e least 2 years experience.]
Job Title Quantity Expected Skills necessary Date required
staff
turnover

Delivery 1 2-3 years ● At least 1 year of April 2023

Driver experience
● Familiar with local
streets,
neighborhoods,
and routes
● Good time
management

Wholesale 1 2-3 years ● April 2023

Manager

Recruitment options

The owners will set up online advertising in certain social media platforms and posting recruitment papers outside near the shop’s location to obtain the
required staff needed in the shop.

Training programs

If the newly hired employees lack the experience and skills needed to handle the job, the owners will go through a training program with them. The
currently hired employees with high and qualified experience will be the guide to this training program, along with the business owners.

Skill retention strategies

To guarantee the skills of staff are maintained, all of the employees must train regularly to do their duties, minimizing potential harm to themselves and
their clients. General workplace health and safety should be completed as part of the training.

Products/services
Product/Service Description Price

Customized Shirts Single — ₱30-₱100

Bouquet — ₱500-₱2000
Wreath — ₱1000-₱2500
Product/Service Description Price

Souvenirs Ceramic, wooden, decorated, and Single — ₱40-₱200

unique style pots/containers that are Group — ₱200-₱1000
custom-designed based on customer’s
needs for an occasion.

Market position: The Veloce MObile Printing Shop’s products and services fit within the competitive business industry, which has much rivalry in terms of
products and services. The rating can be compared to my competitor’s service and product introduction.

Unique selling position: [How will your products/services succeed in the market where others may have failed? What gives your products/services the
edge?]

Anticipated demand: The anticipated quantity of products our individual customers are most likely to purchase in 6 months are approximately 500
customized shirts, 300 souvenirs, and 100 merch a month.

Pricing strategy: Market-oriented pricing is the pricing strategy used by our business, since we set our price based on the materials needed to craft, with
analysis and research compiled from the targeted customers.

Value to customer: As our business offers high-quality handmade souvenirs and printed customized shirts with budget-friendly costs, our customers will
see our product as a luxury and also a necessity since our market is very important to gift buyers, event corporators, and businesses.

Growth potential: One factor that may drive growth is the increasing demand of printing shops, not to mention souvenirs that tourists really want to buy
to keep for themselves. It is anticipated that the product will increase 40% in a year. We will then expand our business by opening new locations to gain
revenue and maximizing our potential.

Innovation
Research & development (R&D)/innovation activities

[What R&D activities will you implement to encourage innovation in your business? What financial and/or staff resources will you allocate?]

Intellectual property strategy

 The businesses can protect the innovations through patents. Patents can be used to protect inventions such as new souvenirs or unique customized printed
shirts used in the business. The patent provides the inventor with the exclusive right to make, use, and sell the invention for a limited period of time.

Insurance
Workers compensation: [Provide details if you have workers compensation insurance? This is mandatory if you have employees.]

Public liability insurance: [Provide details if you have public liability insurance? This covers any third party death or injury.]

Professional indemnity: [Provide details if you have professional indemnity insurance? This covers any legal action taken out as a result of your
professional advice.]

Product liability: [Provide details if you have product liability insurance? This covers any legal action taken out as a result of injury, damage or death from
your product.]

Business assets: [Provide details if you have insured your business assets in the event of a fire, burglary, or damage? For example: building, contents,
motor vehicles.]

Business revenue: [Provide details if you have insured your business in the event of business interruption where you cannot trade because of a particular
event and are unable to make money?]

Risk management
Risk Likelihood Impact Strategy

Environmental Health Likely Medium It is essential to maintain a

Risk. Chemical handling, safe and healthy
and structural environment in the
inconsistencies include the workplace and store,
risk of the safety of the especially when it comes to
staff and customers. sanitation. Employees
should first join training for
health and safety protocols
in doing their job, such as
handling proper equipment
inside businesses.
Risk Likelihood Impact Strategy

Sabotage. Negative Likely Medium Address the potential

rumors towards the product problem that has been
for other businesses to raised, provide arguments,
succeed. and provide evidence to
back them up to raise
awareness. Always utilize
customer reviews as proof
of the caliber of a
company's service.

Financial Threats. A Highly Unlikely Medium Always have backup plans

company's inability to for your backup plans just
manage its debts and in case. To expand the
regulate its finances will revenue earned, profits
result in bankruptcy. should be kept and
invested at the same time.

Delivery Risk. Worker’s Likely High Have a positive cash flow in

compensation, commercial order to establish the
auto, and liability insurance groundwork for whether the
could be possible reasons company may have trouble
for the increase in the risk generating cash to fulfill
of the market business. their obligations, and
decrease delivery risk.

Inflation. It will have an Likely High As the majority of our

impact on the amount of customers make low
customers who will buy the incomes or are still looking
products. for work, it's critical to have
pricing that is reasonable
and appropriate with the
product's quality. If
inflation occurs, some
customers may no longer
be able to afford it.

Legal considerations
● Copyright, Designs and Patents Act 1988
● Labor Code of the Philippines
 ● Consumer Act of the Philippines (RA 7394)

Operations
Production process

[What is the process involved in producing your products or services. This process will vary depending on your product or service. Here are some examples
of questions you may consider. Is there a manufacturing process? Who is involved in the process? Are there any third parties involved? What is involved in
delivering the service to your customers?]

Suppliers

[Who are your main suppliers? What do they supply to your business? How will you maintain a good relationship with them?]

Maintaining good relationships with distributors involves building trust, regular communication, and mutual respect. By prioritizing these factors,the shop can
ensure a reliable supply of products and services that meet its needs and exceed customer expectations.

Plant & equipment

[List your current plant and equipment purchases. These can include vehicles, computer equipment, phones and fax machines.]
Equipment Purchase date Purchase Running
price cost

Delivery Van 04/01/2023 ₱739,000 ₱20,000 a

month

Personal Computer 03/25/2023 ₱35,499 ₱3,000 a

month

Printer 03/25/2023 ₱7,699 ₱500 a

month

T-shirt Printing Machine 4/02/2023 ₱70,000 ₱6,000 a

month

Inventory

[List your current inventory items in the table below. If you have a substantial inventory, you may prefer to attach a full inventory list to the back of this
business plan.]
Inventory item Unit price Quantity in Total cost
stock

Shirts [e.g [e.g Five [e.g

$5.00kg] kilograms] $25.00]

Polo Shirts [e.g [e.g Five [e.g

$5.00kg] kilograms] $25.00]

[e.g flour] [e.g [e.g Five [e.g

$5.00kg] kilograms] $25.00]

[e.g flour] [e.g [e.g Five [e.g

$5.00kg] kilograms] $25.00]

Technology (Software): [What technology do you require? For example: website, point of sale software or accounting package? What will be the main
purpose for each? Will they be off-the-shelf or purpose built? What is the estimated cost of each technology solution?]

Trading hours: [What are your trading hours? What are your expected peak trading times? Which times do you expect to be more profitable? How will this
change over different seasons? How do your trading hours accommodate these changes?]

Communication channels:

● Telephone (Landline and Mobile)

● Shopfront
● Social Media

Payment types accepted:

● Cash
● Credit Card
● Gcash
● Paymaya

Credit policy: The credit period refers to the length of time between when the customer/supplier receives the product or service and when they are
expected to pay for it. The credit period can range from a few days to several weeks, maximum of 1 month.

Warranties & refunds: To establish a fair and effective refund/exchange policy, the shop considered factors such as the cost of the products or services,
the customer’s expectations, and the impact of the business’s reputation. If a customer is dissatisfied with a purchase, they are allowed to issue a refund or
exchange under circumstances. The policy must outline the conditions under which refunds or exchanges will be offered (damaged product, incorrect order,
and other valid reasons).
 Quality control: [Describe your quality control process. What checks or balances do you have in place to ensure the product or service you offer is
produced to the same standard of quality? What steps do you take to meet product safety standards?]

Memberships & affiliations: Our business is not a member of any particular industry association or club. We don’t have any affiliations with any other
organization.

Sustainability plan
Environmental/resource impacts

The manufacturing process may contribute negatively on;

● Energy consumption
● Carbon footprint
● Pollution
● Waste production

Community impact & engagement

[How does your environmental impact affect the local community? How can you engage the community in minimising your impact?]

Risks/constraints

Strategies

[What strategies will you implement to minimise/mitigate your environmental impact and any risks to your business? Will you conduct an environmental
audit? Have you introduced an Environmental management system?]

Action plan
Sustainability milestone Target Target date

Conserve electricity and energy 50% improvement 2023

Reduce carbon footprint 40% reduction 2023

Reducing waste production 60% reduction 2023