Research Format Tourism

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Format: 1.

5” left margin, 1” top, right, & bottom margin, double spacing all through
out, Tahoma 11, paragraph justified

CHAPTER I

INTRODUCTION

Rationale- (1) introduce your title or the main focus of study, (2) State basis of your topic (3)
State the main objective

Conceptual Framework

Figure 1.1 Schematic Diagram of Independent, Intervening, and Dependent

Variables on the Acceptability of Squash in Making Leche Flan

Independent Variable Intervening Variables Dependent Variables

Taste
Aroma Sensory Acceptability
Squash Leche flan Texture and Price Acceptability
Appearance
Price

But no need to show this in your manuscript

Just explain the relationship of your 3 variables.

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Figure 1.2 Research Paradigm

INPUT PROCESS OUTPUT

1. The level of sensory


acceptability of Squash Experimental
Leche flan in terms of: Research
a. Taste Design using 9-
b. Texture point Hedonic
c. Aroma Scale Sensory
d. Appearance Acceptability and
questionnaire
Price
2. The total cost in Acceptability of
producing the product
Data Analysis Squash Leche
using Weighted flan
3. The proposed price
of the product Mean Formula

Figure 1.2 shows the research paradigm. Explain……….

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Statement of the Problem- includes main objective and sub-problems

Example: (JUST EDIT)

The study aims to develop a new product called Squash Leche flan using squash as the

main ingredient. Specifically, it seeks to answer the following questions:

1. What is the level of sensory acceptability of Squash Leche flan in terms of:

a. Taste?

b. Texture?

c. Aroma?

d. Appearance?

2. What is the total cost in producing the product?

3. What is the proposed price of the product?

4. What is the Price acceptability level of the Squash Leche Flan?

Significance of the Study- benefits of the study to: target beneficiaries, to the researcher
himself, to the people in the locality, province, region and nation.

Example:

The study is deemed significant to the following individuals and groups.

Consumers (how)

Researchers (how)

Entrepreneurs (how)

Business Industry (how)

Scope and Limitations of the Study- This includes the coverage of the study, the subjects,
the research instrument, the research issues and concerns, the duration of the study, and the
constraints that have direct bearing on the results of the study.
Example: (JUST EDIT)
The study focused on the development of Leche flan using Squash. The research also
aimed to determine the total cost, market price and acceptability level of the product in terms
of taste, texture, aroma, appearance, and price acceptability. The research used questionnaire

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as data gathering instrument and 100 residents of Brgy.___________ were conveniently
selected to be the respondents. The study was conducted during _________.

Definition of Terms- this includes technical terms found in the Title and statement of the
problem

Example:

The following terms were defined for better understanding of the study. (pls. arrange
alphabetically)

Appearance-

Aroma-

Leche flan-

Market price-

Squash-

Taste-

Texture-

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CHAPTER II

REVIEW OF RELATED LITERATURE

Related Legal Basis

Related Literature

Related Studies

Foreign

Local

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CHAPTER III

RESEARCH METHODOLOGY

*Don’t forget citation in all your definition of terms.

*Always state your purpose in all of the methods/designs used in your study

Research Design

This study used the experimental research design. Experimental research seeks to

determine a relationship between two variables, the dependent variable and the independent

variable. The general purpose of the study is to determine the level of acceptability of the

Squash leche flan as to taste, texture, aroma, price, and packaging.

Sampling Design- who and how many are your respondents (how are they selected). Define
the sampling method used and state purpose

The study covers the General Managers, Employees and Guests of hotels around

Metro Dagupan as the respondents of the study. Based on that, 5 hotels were chosen without

any specific consideration of hotels’ features. There were 2 hotel general managers, 11

employees, and 111 hotel guests who completed the survey forms from the 2nd to the 23rd

day of May in 2021. The study made use of Purposive and Convenience sampling methods to

gather data. In Purposive sampling, subjects are selected based on study purpose with the

expectation that each participant will provide unique and rich information of value to the study.

The method was used to collect information from Hotel General Managers and Employees.

Whilst, Convenience sampling is about selecting subjects that are more readily accessible, thus,

opportunity to participate is not equal for all qualified individuals in the target population and

study results are not necessarily generalizable to the population, this method was utilized for

the data collection from the hotel guest.

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Instrumentation and Data Collection (be detailed)

The study made use of online survey forms as the data gathering instrument. The

questionnaire was composed of several closed and open-ended questions set out to create a

conditional type of questionnaire. Survey forms consisted of two parts, part 1 included the

personal information, which consist of name, age, and gender. The second part involves

filtering or conditional questions that are intended to determine the level of importance of cyber

security in the Hospitality Industry. Questionnaires were made based on some of the previous

articles and works regarding network security issues in hotels and hospitality industry.

Additionally, the participation was absolutely voluntary and the interviewees were free not to

answer any of the questions they did not want to. The answers to the interview questions were

recorded through google forms and later on were examined and analyzed for the completion of

the study.

Tools for Data Analysis

The study will use the following tools for data analysis: Percentage Formula and

Weighted Mean Formula

Define tools used and state your purpose of using the following tools.

Percentage

Percentage is used to express numbers between zero and one. It is used to compare

things and used in ratios. It is denoted by the symbol %. Percentage method was used to

analyze parts of the questionnaire that requires profiling such are the age and gender of the

respondents.

The percentage formula is:

%= f ÷ n x 100

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Where:

f= number of frequencies

n= total number of respondents

Weighted Mean Formula

Weighted mean is a type of mean that is calculated by multiplying the weight associated

with a particular event or outcome with its associated quantitative outcome and then summing

all the products together (Corporate Finance Institute, 2019).

Weighted mean will be used to evaluate and compare the levels of acceptability of the

two products in terms of appearance, taste, texture, aroma, and general acceptability.

Formula:

WM= TWM/N

WM= Weighted Mean

TWM= Total of the products of weights multiplied by their respective frequencies

N= Number of respondents

Five-point Likert Scale

Define what is Likert scale and your purpose of using this scale.

The 5-point Likert scale used pertinent to the price acceptability of Squash Leche Flan

with the corresponding descriptive equivalents and interpretation:

Scale Statistical Descriptive Descriptive Interpretation


Limits Equivalents
5 4.50 - 5.00 Highly Acceptable An indicator that the price
(HA) acceptability of Squash Leche Flan
is highly acceptable
4 3.50 - 4.49 Acceptable An indicator that the price
(A) acceptability of Squash Leche Flan

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is acceptable
3 2.50 - 3.49 Moderately An indicator that the price
Acceptable acceptability of Squash Leche Flan
(MA) is moderately acceptable
2 1.50 - 2.49 Slightly An indicator that the price
Acceptability (SA) acceptability of Squash Leche Flan
is slightly acceptable
1 1.00 - 1.49 Not Acceptable An indicator that the price
(NA) acceptability of Squash Leche Flan
is not acceptable

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CHAPTER IV

RESULTS AND DISCUSSIONS

Table 4.1

Title

Caption….

Table 4.2

Title

Caption….

Table 4.3

Title

Price Acceptability Rating

5 4 3 2 1 Total WM DI

No. of 57 21 12 10 0 100
respondent
s
(285) (84) (36) (20) (0) 425 4.25 Acceptable

*Descriptive Interpretation (DI): 4.5-5.0 Highly Acceptable; 3.5-4.49 Acceptable; 2.5-3.49


Moderately Acceptable; 1.5-2.49 Slightly Acceptable; 1.0-1.49 Not Acceptable
Caption….

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CHAPTER V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary of Findings- includes main purpose of the study and summary of results

Conclusions- conclusions are based on the results and objectives of the study. If there are 4
sub-problems, there should also be 4 conclusions.

Recommendations -are based on conclusions. If there are 4 conclusions, there should be 5


recommendations. The #5 recommendation is directed to future researchers.

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References

Follow the APA Style (Pls. arrange references alphabetically)

Example:

Blaha, M. J. (2019, July 1). Vaping Is Less Harmful Than Smoking, But It's Still Not Safe.
Retrieved October 12, 2020, from John Hopkins
Medicine:https://www.hopkinsmedicine.org/health/wellness-and-prevention/5-truths-
you-need-to-know-aboutvaping#:~:text=1%3A%20Vaping%20Is%20Less
%20Harmful,many%20of%20which%20are%20toxic.

Follow instructions

If web article: Surname, Initials of First name (Date). Title of Article, italicized.
Retrieved Complete date, from Website Name: url

Citation

1. In text citation- citation becomes a part of the sentence of paragraph

Ex.

 According to Maxwell (2017)….- Surname of author (pub. Year)

 In 2007, Maxwell stated that…..

 2 authors- Maxwell and Wein (2017) concluded that….

 Multiple authors- Maxwell, Wein, and Cruz (2017) recommended


the…

 Corporate- The Department of Tourism ¿ (2019) declared….


Complete on the first discussion, but acronym (ex. The DOT (2019)
recommended…) when repeated in other paragraphs or sentences.

2. Parenthetical citation- found at the end of author’s statement

Ex.

 Jupiter is the biggest planet (Newton, 1912). -The period is


placed after the citation

 2 authors- (Newton & Einstein, 1912). Use ampersand symbol

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 Multiple- (Newton et al., 1912). (however, in reference or
bibliography, all authors are mentioned)

 Corporate- (Department of Tourism ¿, 2019). Complete on the


first discussion, but acronym (DOT, 2019) when repeated in
other paragraphs or sentences.

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sample

Appendix A

Letter of Transmittal

Mr. Joseph Fabros


Barangay Chairman
Burgos St. Mangatarem, Pangasinan

Dear Mr. Fabros,

Greetings!

The undersigned students of Lyceum- Northwestern University are presently conducting a


research entitled “Development of Champurrado Rolls”.

In this connection, we would like to ask permission and support from your good office in
gathering data through questionnaires from selected residents of our barangay. Rest assured
that the responses will be treated with strict confidentiality. All the information taken from the
respondents will be used for research purposes only.

Thank you for your support and cooperation.

Respectfully yours,

Maregrace C. Cardona

Virgilio N. Nazareno Jr.

Approved:

Mr. Joseph Fabros


Barangay Chairman

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Burgos St. Mangatarem, Pangasinan

Sample. Please EDIT (PLEASE LIMIT TO 1 PAGE ONLY)

Appendix B

Questionnaire

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CURRICULUM VITAE (Just follow and edit the format. Limit it to 1 page)

NAME
Address: just the brgy,municipality/city,province
Mobile Number: (+63) 916-1234-567
E-mail Address: bautista.ana.o@gmail.com

EDUCATION:

College:
Bachelor of Science in Hospitality Management
Lyceum-Northwestern University,Tapuac District, Dagupan City, Pangasinan
2018-Present
Senior High School:
TVL – Home Economics (Food and Beverage Service)
Lyceum-Northwestern University,Tapuac District, Dagupan City, Pangasinan
Graduated on April 1, 2018
Junior High School:
Asbury College Inc.
Pob. Anda Pangasinan
Graduated on March 26, 2016

WORK EXPERIENCE:

Work Immersion/ OJT:


Food Attendant/Server, Matutina-Gerry’s Seafod House Inc.
Tapuac District, Dagupan City, Pangasinan
From March to April 2017

Room Attendant, Hotel Le Duc


Tapuac District, Dagupan City, Pangasinan
From February to March 2018
SKILLS:

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Proficient in Microsoft Office (Word, Excel, PowerPoint). Outstanding written and verbal
communication skills and excellent people skills and leadership skills. Willing to learn and a fast
learner, have good self and time management. Detailed, oriented, excellent problem solver and
can get along with people easily.

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