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THÀNH PHỐ HỒ CHÍ MINH BẬC ĐẠI HỌC – HỆ CHÍNH QUY

KHOA QUẢN TRỊ KINH DOANH Học kỳ II - Năm học 2022-2023
_________ BM4A.QT01/KT
Môn: Thương mại điện tử
ĐỀ CHÍNH THỨC
(Đề có 04 trang)

E-COMMERCE FINAL ASSIGNMENT

The technology enabling e-commerce has matured sufficiently. The number of online
retailers indicates society’s acceptance of e-commerce. There is however, still a great
amount of progress that is being in these areas, both in terms of the technology being
developed as well as in terms of the market penetration and method of employment. It
is therefore an area that is rich in E-Commerce Assignment Topics. Because of the
twin issues of maturity and rapid progress, it is very important that careful attention is
paid when an E-Commerce Assignment Topic is chosen. The E-Commerce
Assignment Topic has to be relevant whilst not being in an area that is already well-
known and in practice. This requires a significant amount of awareness of the state of
research in e-commerce, both in terms of technology as well as about what is in
practice. To help you prepare for your Assignment on e-commerce, here are some
suggestions on E-Commerce Assignment Topics that cover the subjects of e-business,
Internet marketing, e-commerce security, mobile e-commerce and e-commerce law.

You can choose 1 (ONE) topic and make the Marketing Plan Report:

1. An analysis of e-commerce strategies for fashion retailer moving on to the

Internet
2. What are the components of a perfect e-commerce strategy?
3. How to obtain competitive advantage using service in mobile commerce
4. An e-business strategy for an educational institution
5. Advertising strategies for an e-business in F&B industry.
6. Critical evaluation of an e-commerce agency’s advertising strategies.
This assessment is based on selection of an organisation of your choice.

Each group prepares an E-commerce marketing plan (in report format) for their
chosen organisation which can secure international expansion for the
organisation.

Here are some key points in such a plan with approximate percentage of effort / focus:

 Title page
 Executive Summary
 Contents page

1. Introduction
2. The company
o Analysis of the organisation’s strategic position
o Determination of their competitive strategy
o Critique of their current marketing mix
3. Market selection
o Justify the country selection through PESTLE (e.g. ranking of suitable
options based on market attractiveness)
4. Selection of relevant segmentation criteria
o Development of appropriate segments
o screening of segments to narrow down the list of appropriate countries
(choice of target) 
5. Marketing plan for the country
o Key product/service decisions
o Specific e-commerce strategies
6. Conclusion and recommendations
7. References
8. Appendices (Your FULL analyses will go in here, with summaries in the main
report)
Assessment criteria

In order to pass 40-69% this assignment, you will need to:

Show the ability to break down and order or classify the material.  However, not be
able to discriminate between key and peripheral factors or issues.

The students might produce a clear and relevant breakdown of a variety of issues,
ordered by their own classification, but the conceptual underpinning will stem from
their own experience or common sense rather than relevant theory.

Able to illustrate the use of the relevant theory/model, but with no depth in
understanding of the relationship between the model and what is required for the
assignment.  The student will use a relevant framework, but simply regurgitate and
describe material from this framework without any evident understanding of this
material. (e.g. not able to put in own words)

In order to obtain a higher grade 70%+, you will need to:

You will be able to develop realistic and original solutions in the context of the
assignment, which are clearly underpinned by relevant theory.

You will be able not only to identify shortcomings in theory or in the application of
information, but also bring other relevant frameworks, information or assumptions in
order to fill these gaps.

You will be able to demonstrate a capacity for self-evaluation by considering the

criteria and assumptions on which their judgements have been made.

Guidelines

1. Students should prepare a report of their analysis and findings. All references
made should be cited accordingly.
2. Plagiarism will not be accepted (<20%)
3. Total words: 5000 words. (+/- 10%)
4. Title for report to submit on Turnitin: Student1 ID_student2 ID_student3
ID_FR_EC (Eg: 18DH123456_19DH123456_20DH123456_FR_EC)
5. DEADLINE TURNITIN: 6PM 25/05/2023 (turnitin’s time = 11am
Vietnam’s time)