Beer in Peru

Beer in Peru
Euromonitor International
July 2022
BEER IN PERU Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2021 DEVELOPMENTS ............................................................................................................... 1
Lockdown periods and ongoing restrictions lead to A total volume decline in 2020 ................. 1
Beer brands opt for smaller packaging formats ........................................................................ 1
Lima Services SAC (Heineken) enters Peru to take on Unión de Cervecerías Peruanas
Backus Y Johnston (AB-Inbev) ................................................................................................. 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Economy lager will become more relevant to beer drinkers ..................................................... 2
Craft beers to gain popularity through wider distribution ........................................................... 2
E-commerce platforms to support future beer volume growth .................................................. 2
CATEGORY BACKGROUND ....................................................................................................... 2
Lager price band methodology ................................................................................................. 3
Summary 1 Lager by Price Band 2021 ............................................................................ 3
Table 1 Number of Breweries 2016-2021 ................................................................. 3
CATEGORY DATA ....................................................................................................................... 3
Table 2 Sales of Beer by Category: Total Volume 2016-2021 .................................. 3
Table 3 Sales of Beer by Category: Total Value 2016-2021 ..................................... 4
Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021.................. 4
Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021..................... 5
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 ........................ 6
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 ........................... 6
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 ....... 6
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 .......... 6
Table 10 Sales of Beer by Craft vs Standard 2016-2021 ............................................ 6
Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021 ....................... 7
Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021 ....................... 7
Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021.............................. 7
Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026 ................... 8
Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026 ...................... 9
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-
2026 ............................................................................................................. 9
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-
2026 ........................................................................................................... 10
© Euromonitor International
BEER IN PERU Passport 1
BEER IN PERU
KEY DATA FINDINGS
▪ Total volume sales increase by 7% in 2021 to 1.3 billion litres
▪ Lager is the best performing category in 2021, with total volume sales increasing by 7% to 1.3
billion litres
▪ Unión de Cervecerías Peruanas Backus & Johnston SAA is the leading player in 2021, with a
total volume share of 90%
▪ Total volume sales are set to increase at a CAGR of 4% over the forecast period to 1.6 billion
litres
2021 DEVELOPMENTS
Lockdown periods and ongoing restrictions lead to A total volume

decline in 2020
In 2021, beer witnessed a slight recovery in volume sales after a sharp decline in both the on-
trade and off-trade in 2020. Peru’s ongoing restrictions and curfews hampered recovery and
limited consumption, however, even before the pandemic, beer volumes had been under
pressure.
Interest in premium brands has been growing with the arrival of Heineken in Peru, which has
launched several global brands such as Tiger, Amstel, Sol and Dos Equis. In addition, various
companies are expanding their portfolio to compete in beer. Some brands that are expanding in
retail outlets include Paulaner, Estrella Damm, Estrella Galicia and Kunstmann.
The arrival of Heineken in Peru, which has acquired local beer Tres Cruces and launched
several global brands including Tiger, Amstel, Sol and Dos Equis. Beer brands such as Stella
Artois and Heineken have launched smaller beer formats in 250ml and 269ml sizes, as opposed
to the standard sizes of 330ml and 350ml.
Beer brands opt for smaller packaging formats

Beer brands such as Stella Artois and Heineken have launched smaller beer formats in 250ml
and 269ml sizes, as opposed to the standard sizes of 330ml and 350ml. Smaller formats have
already been embraced by brands such as Peruvian Cusqueña and Barbarian, as well as
Corona, whose 210ml Coronita version is one of the most popular in the beer category.
There has been a growing preference for individual cans since 2020 with 620-litre beers being
consumed to a lesser extent. The success of the single-serve format was especially seen
among imported beers and artisanal options, which benefited from being present in modern
retailers and having strong digital strategies. However, the large formats remain popular among
more price-sensitive beer drinkers.
Lima Services SAC (Heineken) enters Peru to take on Unión de

Cervecerías Peruanas Backus Y Johnston (AB-Inbev)
Unión de Cervecerías Peruanas Backus y Johnston continued to dominate the beer
landscape in Peru in 2021 with a near monopoly. Owned by Anheuser-Busch InBev NV, one of
the company's challenges in the review period was accommodating the increase in tax which, in
turn, boosted beer prices, affecting in particular mid-priced and premium domestic beers such
as Cristal, Pilsen and Cusqueña. Unión de Cervecerías Peruanas Backus y Johnston, has been
focusing on promoting global brands such as Stella Artois, Budweiser, Corona and Michelob
Ultra in the local market. As a part of its effort to promote local and imported premium beers, the
company launched the BeerHouse e-commerce platform. In addition to promoting premium
global brands, the platform also promoted a range of the company's craft beers.
Tres Cruces was acquired by Heineken from Ajeper SA in 2020, a mid-priced beer that is
taking share from leaders Cristal and Pilsen. Competition between Anheuser-Busch InBev and
Heineken NV will intensify as brands become more aggressive in product development and
promotions at point of sale, especially in modern grocery stores.
PROSPECTS AND OPPORTUNITIES
Economy lager will become more relevant to beer drinkers

Economy lager has emerged as a new beer category since the pandemic as price sensitive
consumers sought out cheaper options for home consumption. Although growing from a low
base, economy lagers are expected to grow dramatically over the forecast period aided by rising
inflation and new product development.
Golden is the dominant brand in economy lager, a yellow corn-based beer produced by Unión
de Cervecerías Peruanas Backus and Johnston. The only competition faced by this domestic
player comes from imported beers that are popular in self-service stores including Koperwiek
and Landvik. Both are imported by the retail chains Supermercados Peruanos and Cencosud,
respectively, with Portuguese Koperwiek being the leader in the subcategory.
Craft beers to gain popularity through wider distribution

Craft beers will continue to expand in retail outlets over the forecast period bringing different
brands to consumers. Craft beers have already made strong progress through wider distribution
in modern grocery outlets such as supermarkets and convenience stores. Barbarian, owned by
Anheuser-Busch InBev together with other brands as Candelaria, Dörcher Bier, Sierra Andina
and 7 Vidas have improved volume share by expanding distribution at a national level. In
addition, imported brands such as BrewDog, Innis and Gun have been able to compete by
selling online and through specialised stores. Packaging the beers in can formats is becoming
more common, which helps with both storage and distribution.
E-commerce platforms to support future beer volume growth

E-commerce has helped producers and distributors replace some of the lost volume sales
from the on-trade, which was left crippled by the pandemic. Leading beer brands, industrial and
craft producers, as well as importers and distributors have developed their own virtual stores
and started selling through mobile delivery applications such as Rappi and PedidosYa.
Anheuser-Busch InBev stands out with its Backus Ya e-commerce platform, use sell their own
brands, in addition to merchandising and spirits from companies such as Diageo and Bebidas
Premium. Moving forward, players will continue to leverage these e-commerce players to drive
off-trade sales, which will see healthy growth over the forecast period.
CATEGORY BACKGROUND
Lager price band methodology

▪ Premium lager is mainly composed of Cusqueña and its versions Trigo and Red Lager, and
imported brands such as Corona Extra, Heineken, Stella Artois, Peroni, and Grolsch, amongst
others. Mid-priced and economy lager include both domestic and imported brands, with mid-
priced being the strongest price band and containing brands like Cristal, Pilsen Callao, Pilsen
Trujillo, Budweiser, Pacífico and Amstel.
▪ A new market space has emerged in relation to economic beers, with Golden as the only
domestic brand and Koperwiek and Landvik, the only imported brand produced by the retail
chains Supermercados Peruanos and Cencosud, respectively.
▪ Artisanal beers are in a price range similar to that of premium beers with a price range of
between PEN9.9 – PEN30.0.
Summary 1 Lager by Price Band 2021

Category Price range per litre
Premium PEN 12.48
Mid-priced PEN 8.39
Economy PEN 7.16
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Price bands for lager are based primarily on price, but positioning and packaging are other factors that
are considered in classification
Table 1 Number of Breweries 2016-2021
2016 2017 2018 2019 2020 2021
Craft beer brewers - - - - 110 154

Industrial Beer producers - - - - 2 2
Total - - - - 112 156
Source: Euromonitor International
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2016-2021
million litres
2016 2017 2018 2019 2020 2021
Dark Beer - - - - - -
- Ale - - - - - -
- Sorghum - - - - - -
- Weissbier/Weizen/ - - - - - -
Wheat Beer
Lager 1,447.6 1,474.0 1,468.3 1,459.7 1,259.6 1,346.0
- Flavoured/Mixed Lager - - - - - -
- Standard Lager 1,447.6 1,474.0 1,468.3 1,459.7 1,259.6 1,346.0
-- Premium Lager 208.4 218.2 233.7 247.4 197.4 229.1
--- Domestic Premium 198.9 205.4 216.2 223.0 174.6 190.5
Lager
--- Imported Premium 9.5 12.8 17.5 24.4 22.7 38.6

Lager
-- Mid-Priced Lager 1,237.0 1,253.9 1,233.4 1,212.3 1,022.7 1,062.7
--- Domestic Mid-Priced 1,237.0 1,253.9 1,233.4 1,212.3 1,022.7 1,062.7
Lager
--- Imported Mid-Priced - - - - - -
Lager
-- Economy Lager 2.2 1.9 1.2 - 39.5 54.1
--- Domestic Economy 2.2 1.9 1.2 - 38.3 53.1
Lager
--- Imported Economy - - - - 1.2 1.1
Lager
Non/Low Alcohol Beer - - - - 1.2 1.2
- Low Alcohol Beer - - - - 1.1 1.1
- Non Alcoholic Beer - - - - 0.0 0.0
Stout - - - - - -
Beer 1,447.6 1,474.0 1,468.3 1,459.7 1,260.8 1,347.1
Table 3 Sales of Beer by Category: Total Value 2016-2021
PEN million
2016 2017 2018 2019 2020 2021
Dark Beer - - - - - -
- Ale - - - - - -
- Sorghum - - - - - -
Wheat Beer
Lager 13,599.3 15,016.0 16,205.0 16,944.9 11,294.0 12,163.0
- Standard Lager 13,599.3 15,016.0 16,205.0 16,944.9 11,294.0 12,163.0
-- Premium Lager 3,046.8 3,454.0 3,957.1 4,391.5 2,445.8 2,859.9
--- Domestic Premium 2,899.5 3,241.3 3,654.0 3,950.9 2,136.3 2,334.2
Lager
Lager
-- Mid-Priced Lager 10,544.3 11,554.3 12,242.8 12,553.4 8,565.9 8,915.6
Lager
Lager
-- Economy Lager 8.2 7.7 5.1 - 282.4 387.4
--- Domestic Economy 8.2 7.7 5.1 - 273.5 379.1
Lager
--- Imported Economy - - - - 8.9 8.3
Lager
Non/Low Alcohol Beer - - - - 17.5 18.0
- Low Alcohol Beer - - - - 16.8 17.3
- Non Alcoholic Beer - - - - 0.7 0.7
Stout - - - - - -
Beer 13,599.3 15,016.0 16,205.0 16,944.9 11,311.6 12,181.0
Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021
% total volume growth

2020/21 2016-21 CAGR 2016/21 Total
Dark Beer - - -
- Ale - - -
- Sorghum - - -
- Weissbier/Weizen/Wheat Beer - - -
Lager 6.9 -1.4 -7.0
- Flavoured/Mixed Lager - - -
- Standard Lager 6.9 -1.4 -7.0
-- Premium Lager 16.1 1.9 9.9
--- Domestic Premium Lager 9.1 -0.9 -4.2
--- Imported Premium Lager 69.6 32.2 304.1
-- Mid-Priced Lager 3.9 -3.0 -14.1
--- Domestic Mid-Priced Lager 3.9 -3.0 -14.1
--- Imported Mid-Priced Lager - - -
-- Economy Lager 37.0 89.8 2,360.9
--- Domestic Economy Lager 38.5 89.0 2,311.4
--- Imported Economy Lager -10.7 - -
Non/Low Alcohol Beer 2.7 - -
- Low Alcohol Beer 2.7 - -
- Non Alcoholic Beer 1.8 - -
Stout - - -
Beer 6.9 -1.4 -6.9
Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021
% local currency, current value growth
2020/21 2016-21 CAGR 2016/21 Total
Dark Beer - - -
- Ale - - -
- Sorghum - - -
Lager 7.7 -2.2 -10.6
- Standard Lager 7.7 -2.2 -10.6
-- Premium Lager 16.9 -1.3 -6.1
--- Domestic Premium Lager 9.3 -4.2 -19.5
-- Mid-Priced Lager 4.1 -3.3 -15.4
--- Domestic Mid-Priced Lager 4.1 -3.3 -15.4
-- Economy Lager 37.2 116.1 4,610.0
--- Domestic Economy Lager 38.6 115.1 4,508.8
--- Imported Economy Lager -6.8 - -
Non/Low Alcohol Beer 2.8 - -
- Low Alcohol Beer 2.8 - -
- Non Alcoholic Beer 2.3 - -
Stout - - -
Beer 7.7 -2.2 -10.4
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
million litres
2016 2017 2018 2019 2020 2021
Off-trade 1,187.1 1,187.4 1,163.1 1,161.9 1,099.6 1,168.5

On-trade 260.5 286.6 305.2 297.8 161.2 178.6
Total 1,447.6 1,474.0 1,468.3 1,459.7 1,260.8 1,347.1
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
PEN million
2016 2017 2018 2019 2020 2021
Off-trade 8,903.4 9,541.6 10,031.5 10,571.6 9,494.2 10,151.4

On-trade 4,695.9 5,474.3 6,173.5 6,373.4 1,817.4 2,029.5
Total 13,599.3 15,016.0 16,205.0 16,944.9 11,311.6 12,181.0
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
% volume growth
2020/21 2016-21 CAGR 2016/21 Total
Off-trade 6.3 -0.3 -1.6

On-trade 10.8 -7.3 -31.4
Total 6.9 -1.4 -6.9
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
% current value growth

2020/21 2016-21 CAGR 2016/21 Total
Off-trade 6.9 2.7 14.0

On-trade 11.7 -15.4 -56.8
Total 7.7 -2.2 -10.4
Table 10 Sales of Beer by Craft vs Standard 2016-2021
% total volume
2016 2017 2018 2019 2020 2021
Craft 0.0 0.1 0.1 0.2 0.2 0.3

Non-Craft 100.0 99.9 99.9 99.8 99.8 99.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021
% total volume
Company 2017 2018 2019 2020 2021
Anheuser-Busch InBev NV 96.9 97.4 95.8 95.2 92.1

Heineken NV 0.0 0.0 0.0 0.1 4.2
Aje Group 0.1 0.1 0.1 - -
Molson Coors Brewing Co 0.1 0.0 0.0 - -
SABMiller Ltd - - - - -
Others 3.0 2.5 4.1 4.7 3.8
Total 100.0 100.0 100.0 100.0 100.0
Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021
% total volume
Company 2017 2018 2019 2020 2021
Unión de Cervecerías 96.3 96.4 94.6 93.6 89.7

Peruanas Backus &
Johnston SAA
Limba Services SAC - - - - 4.2
Cia Cervecera Ambev 0.7 0.9 1.2 1.6 2.3
Perú SAC
Ajeper SA 0.1 0.1 0.1 - -
Others 3.0 2.6 4.2 4.8 3.8
Total 100.0 100.0 100.0 100.0 100.0
Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021
% total volume
Brand (Global Brand Company 2018 2019 2020 2021
Owner)
Cristal (Anheuser- Unión de Cervecerías 37.0 36.7 35.3 33.3

Busch InBev NV) Peruanas Backus &
Johnston SAA
Pilsen Callao Unión de Cervecerías 31.2 30.6 30.1 27.8
(Anheuser-Busch Peruanas Backus &
InBev NV) Johnston SAA
Cusqueña (Anheuser- Unión de Cervecerías 13.9 14.2 13.8 14.1
Johnston SAA
Pilsen Trujillo Unión de Cervecerías 9.2 8.1 7.8 7.4
Golden (Anheuser- Unión de Cervecerías - - 3.0 3.9
Johnston SAA
Tres Cruces Limba Services SAC - - - 3.7

(Heineken NV)
Arequipeña Unión de Cervecerías 3.3 3.1 3.0 2.8
Corona Extra Cia Cervecera Ambev 0.9 1.2 1.4 2.0
(Anheuser-Busch Perú SAC
InBev NV)
Heineken (Heineken Limba Services SAC - - - 0.5
NV)
San Juan (Anheuser- Unión de Cervecerías 0.6 0.7 0.5 0.5
Johnston SAA
Malta Cusqueña Unión de Cervecerías 0.6 0.6 - -
Others Others 3.4 5.0 5.0 4.1
Total Total 100.0 100.0 100.0 100.0
Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026
million litres
2021 2022 2023 2024 2025 2026
Dark Beer - - - - - -
- Ale - - - - - -
- Sorghum - - - - - -
Wheat Beer
Lager 1,346.0 1,413.6 1,474.3 1,529.9 1,575.3 1,619.2
- Standard Lager 1,346.0 1,413.6 1,474.3 1,529.9 1,575.3 1,619.2
-- Premium Lager 229.1 256.7 287.3 315.0 337.2 358.1
--- Domestic Premium 190.5 202.4 217.0 230.4 241.1 251.6
Lager
Lager
-- Mid-Priced Lager 1,062.7 1,090.7 1,110.1 1,128.6 1,143.7 1,158.8
Lager
Lager
-- Economy Lager 54.1 66.2 76.9 86.2 94.5 102.3
--- Domestic Economy 53.1 65.1 75.8 85.0 93.2 100.9
Lager
--- Imported Economy 1.1 1.1 1.1 1.2 1.2 1.3
Lager
Non/Low Alcohol Beer 1.2 1.3 1.4 1.5 1.6 1.7
- Low Alcohol Beer 1.1 1.2 1.3 1.5 1.6 1.7
- Non Alcoholic Beer 0.0 0.0 0.0 0.0 0.1 0.1
Stout - - - - - -
Beer 1,347.1 1,414.9 1,475.7 1,531.4 1,576.9 1,620.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026
PEN million
2021 2022 2023 2024 2025 2026
Dark Beer - - - - - -
- Ale - - - - - -
- Sorghum - - - - - -
Wheat Beer
Lager 12,163.0 13,166.8 14,112.2 15,042.3 15,931.1 16,843.3
- Standard Lager 12,163.0 13,166.8 14,112.2 15,042.3 15,931.1 16,843.3
-- Premium Lager 2,859.9 3,277.3 3,752.1 4,218.3 4,659.5 5,113.7
--- Domestic Premium 2,334.2 2,529.7 2,775.2 3,019.1 3,244.2 3,482.1
Lager
--- Imported Premium 525.7 747.6 976.9 1,199.2 1,415.3 1,631.6
Lager
-- Mid-Priced Lager 8,915.6 9,416.8 9,811.8 10,211.2 10,602.0 11,005.8
Lager
Lager
-- Economy Lager 387.4 472.7 548.3 612.9 669.7 723.8
--- Domestic Economy 379.1 464.3 539.6 603.7 660.1 713.7
Lager
--- Imported Economy 8.3 8.4 8.7 9.1 9.6 10.1
Lager
Non/Low Alcohol Beer 18.0 19.9 22.4 24.9 27.5 30.4
- Low Alcohol Beer 17.3 19.1 21.4 23.9 26.2 29.0
- Non Alcoholic Beer 0.7 0.8 0.9 1.1 1.2 1.4
Stout - - - - - -
Beer 12,181.0 13,186.7 14,134.5 15,067.2 15,958.6 16,873.7
trade sources
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
% total volume growth

2021/22 2021-26 CAGR 2021/26 Total
Dark Beer - - -
- Ale - - -
- Sorghum - - -
Lager 5.0 3.8 20.3
- Standard Lager 5.0 3.8 20.3
-- Premium Lager 12.0 9.3 56.3
--- Domestic Premium Lager 6.2 5.7 32.0
-- Mid-Priced Lager 2.6 1.7 9.0
--- Domestic Mid-Priced Lager 2.6 1.7 9.0
-- Economy Lager 22.2 13.6 88.9
--- Domestic Economy Lager 22.7 13.7 90.3
--- Imported Economy Lager -0.1 3.9 20.8
Non/Low Alcohol Beer 7.0 7.9 46.6
- Low Alcohol Beer 7.0 7.9 45.9
- Non Alcoholic Beer 9.0 11.0 68.3

Stout - - -
Beer 5.0 3.8 20.3
trade sources
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
% local currency, constant value growth
2021/2022 2021-26 CAGR 2021/26 Total
Dark Beer - - -
- Ale - - -
- Sorghum - - -
Lager 8.3 6.7 38.5
- Standard Lager 8.3 6.7 38.5
-- Premium Lager 14.6 12.3 78.8
--- Domestic Premium Lager 8.4 8.3 49.2
-- Mid-Priced Lager 5.6 4.3 23.4
--- Domestic Mid-Priced Lager 5.6 4.3 23.4
-- Economy Lager 22.0 13.3 86.9
--- Domestic Economy Lager 22.5 13.5 88.3
--- Imported Economy Lager 0.7 4.0 21.5
Non/Low Alcohol Beer 10.3 11.0 68.8
- Low Alcohol Beer 10.1 10.9 67.6
- Non Alcoholic Beer 13.4 14.6 97.8
Stout - - -
Beer 8.3 6.7 38.5
trade sources

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Beer in Peru

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Beer in Peru

LIST OF CONTENTS AND TABLES

Lockdown periods and ongoing restrictions lead to A total volume

Beer brands opt for smaller packaging formats

Lima Services SAC (Heineken) enters Peru to take on Unión de

PROSPECTS AND OPPORTUNITIES

Economy lager will become more relevant to beer drinkers

Craft beers to gain popularity through wider distribution

E-commerce platforms to support future beer volume growth

Lager price band methodology

Summary 1 Lager by Price Band 2021

Premium PEN 12.48

Mid-priced PEN 8.39

Economy PEN 7.16

Table 1 Number of Breweries 2016-2021

2016 2017 2018 2019 2020 2021

Craft beer brewers - - - - 110 154

--- Imported Premium 9.5 12.8 17.5 24.4 22.7 38.6

Table 3 Sales of Beer by Category: Total Value 2016-2021

Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021

% total volume growth

Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021

% local currency, current value growth

2020/21 2016-21 CAGR 2016/21 Total

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021

Off-trade 1,187.1 1,187.4 1,163.1 1,161.9 1,099.6 1,168.5

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021

Off-trade 8,903.4 9,541.6 10,031.5 10,571.6 9,494.2 10,151.4

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021

Off-trade 6.3 -0.3 -1.6

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021

% current value growth

Off-trade 6.9 2.7 14.0

Table 10 Sales of Beer by Craft vs Standard 2016-2021

Craft 0.0 0.1 0.1 0.2 0.2 0.3

Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021

Anheuser-Busch InBev NV 96.9 97.4 95.8 95.2 92.1

Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021

Unión de Cervecerías 96.3 96.4 94.6 93.6 89.7

Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021

Cristal (Anheuser- Unión de Cervecerías 37.0 36.7 35.3 33.3

Tres Cruces Limba Services SAC - - - 3.7

Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026

Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026

Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026

% total volume growth

- Non Alcoholic Beer 9.0 11.0 68.3

Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

% local currency, constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

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