Marketing Report

by
Zarin Tanjim Woyshorjo and Khadiza
Hossain Faiza

1. AVIATION MARKET :

India : India has become the third-largest domestic aviation

market in the world and is expected to overtake the UK to
become the third-largest air passenger market by 2024. Indian
aviation also contributed 5% of the GDP, creating a total of 4
million jobs. (Feb, 2023)

United Kingdom : General aviation employs around 12,000

people in the UK. About 96% of the 21,000 civilian aircraft
registered in the UK are used for general aviation, and the GA
fleet logs between 1.25 million and 1.35 million hours of flight
time yearly. There are 10,000 certified glider pilots and 28,000
people with Private Pilot Licences (PPL). The use of more
accessible aircraft, such as microlights, locally built aeroplanes,
and smaller helicopters, saw a rise in the past 20 years. (Nov,
2022)

United States of America : Research by IATA found that

airline net losses for 2022 are expected to hit $6.9bn, but better
news is on the horizon. The industry is expected to reach a huge
profit in 2023 – the first time since the Covid-19 pandemic
– however, unpredictable factors such as oil costs and
ever-increasingly extreme weather patterns will continue to
create more challenges for airlines.
 2. CUSTOMER’S POINT OF VIEW :

Customers Need:

● Personal Assistance or Tutorial

● Proper Education Quality
● Constant Motivation
● Preeminence books and equipments

Customers Preference:

● Scholarship/Waiver
● Full Transparency
● Proper Classroom environment
● Airlines Opportunity

3. INTERNATIONAL MARKET BRANDING TACTICS :

CAE Oxford Aviation Academy, CTC Wings (Europe), Flight Safety Academy
(USA), Purdue University’s College of Aviation,
Western Michigan University Aviation College,The Pan American International
Flying Academy are the best aviation schools all over the world.

The Marketing Strategies these flying schools follow:

1.CAE announced the appointment of Torbjorn Wischer as Global Leader -
Training Strategy for Civil Aviation, responsible for maintaining and
developing CAE's position as the recognized global training partner of choice
for customers in Civil Aviation. By leveraging CAE's decades of training
expertise and industry credibility, he will further enhance the Company's value
proposition in aviation training.
2. Advanced and well developed website.Their upcoming events are listed to
their website which shows activeness and credibility.
3. Well Established Business Partners
4. Updated Social Media
 4. BANGLADESH FLYING ACADEMIES:

Only 3 flying academies exist in Bangladesh right now.

● Bangladesh Flying Academy : No further updates since 2021. Website
does not provide the minimum required information. Inactive in socials.
Chairman of CAAB, said flight schools and clubs are non-operative,
creating a pilot crisis. The Bangladesh Flying Academy was subsidised
by the government for pilot training but it is now closed because the
subsidy is not available any more. The CAAB had formed a committee to
manage the academy, but it was not efficient. As a result, the subsidy was
stopped.
● Galaxy : Social media shows more information about political views and
personal occasions. Inactive since 2021. Anyone can download the
necessary equipment (books) for free. Anyone can have access to their
drive links, which is very unprofessional. Poor client management.
● Arirang : Inactive since 2020. Website is not accessible. Closed due to
unavoidable reasons with 50 existing students without refunding and
maintaining proper procedures. Students and guardians complained.

5. WHERE ARE WE (FLYING ARTWORK) STANDING?

Flying Artwork,a pilot training school and training support company established
in the United Kingdom that works with students to give guidance on their
individual and professional aviation training and development.Flying Artwork
Academy is a commercial trademark company. We are an approved Training
Organization .We are the best Pilot Training institution in Bangladesh . You can
get every type of course in this Institution. Just feel free and come to us. We will
help you to get the best solution. We will provide you information about
PPL,ATPL,CPL and so many more so don't miss the chance just feel free and
come to consult with us.

6. RECENT MARKET TRENDS :

VIDEO CONTENT:
One of the biggest trends in social media marketing in Bangladesh is the growth
of video content. Over the past few years, platforms like Facebook and YouTube
have seen a significant increase in the amount of video content being shared by
users. As a result, businesses are starting to see the value in creating and sharing
their videos as a way to engage with their audience.

One way that businesses are using video content is by creating live streams.
These streams allow businesses to connect with their audience in real time, and
provide them with valuable information about their products or services. For
example, a clothing company might use a live stream to show off its latest
collection, or a restaurant might use a live stream to give viewers a
behind-the-scenes look at how their food is prepared.

INFLUENCERS:

Another trend in social media marketing in Bangladesh is the use of influencers.

Influencers are people who have a large following on social media and are seen
as experts in their field. By partnering with influencers, businesses can reach a
wider audience and gain credibility in their industry. For example, a beauty
company might partner with a famous makeup artist to promote its products, or
a fitness company might partner with a personal trainer to share workout tips
and advice.

PAID ADVERTISING:

The use of paid advertising. As more and more businesses start to use social
media platforms to reach their audience, the competition for visibility on these
platforms is increasing. As a result, businesses are beginning to invest in paid
advertising as a way to get their content seen by more people. This can be a
great way to reach a targeted audience and can be an effective way to drive
traffic to a business's website or social media page.

7. DIGITAL MARKETING
● Content Marketing
● Social Media Marketing
● Online News Portal Marketing
● Press Release

8. WHAT DO WE (FLYING ARTWORK) NEED TO

IMPROVE?
● Website needs improvement.
● Regular posts/ updates should be posted in Facebook, Instagram,
Linkedin.
● Post boosting on a daily basis for better reach.
● Employees and students need to add their workstation/Institute to their
social media.
● More seminars and workshops can be arranged to reach and attract more
students.
● Network in College/University clubs will make Flying Artwork more
renowned.
● Renowned and respectful personalities of Bangladesh can be our brand
ambassador to represent Flying Artwork.