Typical guidelines for the brainstorming session are as follows:

1. You are expected to come up with ideas which will lead to enhance the productivity, profitability
and efficiency of the Company

2. Ideas will be assessed on following criteria:

a. Impact to the business
b. Effort required to make the idea a success

Most impactful ideas which needs less effort (including cost) will generally get priority in the
execution.

3. In the process of generating ideas, everyone will be treated equally irrespective of their
hierarchy in the organization. Basically, everyone will be treated equally. No idea is a wrong idea
or a bad idea. But only relevant ones will be selected for the execution.

4. I have sent send a mind map as a support for the brainstorming session. You can come up with a
different mind map or extend the given one partially or as a whole. But at the end of the
exercise, you should be able to come up with ACTIONABLE Suggestions. The given mind map has
not evolved to that level yet.

5. Depending on the level of interactions and ideas coming up, this exercise will lead to about 6
hours. Hence, pls suggest a date and time which you can really focus on this. Participants are
not expected to take calls unless that is really urgent call.

6. Please share your ideas on the approach mentioned in the points given above. If you need
further clarity, pls speak to me.