Arts for

Marketing
Profession

Course: MM2222
Ms. Sanduni Dilanka
 01
Introduction to Fine
Arts & Marketing
Profession
 What is Fine Arts??

– Fine art is an art developed primarily for aesthetics or

beauty, distinguishing it from applied art that also has to
serve some practical function, such as pottery or most
metalwork.

– Fine art; created for aesthetic or intellectual value rather

than a utilitarian or practical purpose. It might convey an
idea or emotion, or explore social commentary.
What is…(con.)
– Painting
– Sculpture
– Architecture
– Music
– Poetry
– Theatre
– Dance
– Film
– Photography
– Video production / editing
– Sequential art
– Conceptual art
– Print making
 Why fine arts??

– To reduce the stress

– To develop the skills & attitudes
– To self development
– To make awareness for yourself
– To build strong feeling towards the society
– To change someone's mind easily
– To easily understand and remember
– To make a happy life
Why its for MARKETING???
 Why its..(Con.)

– It can use to make brand awareness.

– Can easily position the product or service in consumers’
mind
– Can build emotional attachment with brand
– As a competitive advantage
– Easy to deal with outsourcing companies (Advertising
agencies)
 Activity

– Select a brand / company and discuss following areas,

- How do they use fine arts?
- What are the benefits that they expect from?
- What are the strengths and weaknesses of the
efforts?
- What are the areas that should be improved to
enhance the value?
Professional & Personal Development

– Personal development covers activities that

improve awareness and identity, develop talents
and potential, build human capital and facilitate
employability, enhance the quality of life and
contribute to the realization of dreams and
aspirations.
Some Basic Tips for Personality Development

– Be yourself. Never try to copy anyone else. Be positive and

confident about your own personality.
– Learn to communicate well, improve your English speaking
skills.
– Understand the difference between confidence and arrogance.
To show your confidence you don’t need to be rude to anyone.
– Make a plan in your life and try to live life according to that.
– Be a good listener, let other speak their thoughts and listen
them carefully in a discussion. Otherwise you cannot make
them speak while you are talking.
 Some Basic Tips..(Con.)
– Be the owner of a clean mind, body and attitude. The
owner of a charming personality with a clean mind can win
worse situations.
– It is good to work hard but it is better to work smart. Try to
be productive and enjoy your work.
– Be calculative about spending time and money, both are
precious.
– Be gentle and polite, but at the same time be firm while
organizing something. Don’t let anyone take advantages of
your politeness.
– Be helpful to others.
– Most important, be honest in your personal and
professional life
– Professional development is learning to earn or maintain professional
credentials such as academic degrees to formal coursework,
conferences and informal learning opportunities situated in practice.
Some Basic Tips for Professional
Development
– Attitude – The capacity to stay optimistic and positive.
– Enthusiastic – The possession of intense and eager
interest in a subject or cause. It is an energy that often
inspires others.
– Ethical – The quality of having and living by a code of
sound moral principles.
– Goal Focused – The ability to have clarity on the
objectives that you strive for in your personal and
professional life.
– Listener – The capacity to suspend your own agenda and
deliberately and empathically allow others to be heard.
 Some Basic Tips..(Con.)

– Networked – A well developed circle of influence of

interconnected positive relationships.
– Persistent – The ability to endure in the face of adversity.
– Self-Aware – The understanding and knowledge of who you
are including your skills, values, interests, behaviors and
character.
– Self-Confident – The firm belief in your abilities. Seek
professional help if this is an area of weakness – it will be
worth it.
– Self-Discipline – The ability to control and restrain
impulses. Energy then can be focused and channeled toward
your ambitions.
Fine arts for marketers’ professional
and personal development

– To develop skills and positive attitudes

– Helps to go a long way in reducing stress and
conflicts
– As a spotlight among the others
– It helps to make you own
– To earn respect and pride
– Can build good relationships with others
 Personal Values

– Values are principles, standards or qualities that an individual or

group of people hold in high regard.
– values guide the way we live our lives and the decisions we make.
A value may be defined as something that we hold dear, those
things/qualities which we consider to be of worth.
Our values come from a variety of
sources. Some of these include:
– family
– peers (social influences)
– the workplace (work ethics, job roles)
– educational institutions such as schools or TAFE
– significant life events (death, divorce, losing jobs, major accident and
trauma, major health issues, significant financial losses and so on)
– religion
– music
– media
– technology
– culture
– major historical events (world wars, economic depressions, etc).
Thank You!