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  • BC3 What Does It Look Like

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    Victor
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    There are three main generic strategies that companies can use to outperform competitors: cost leadership which focuses on having the lowest costs, differentiation which focuses on unique attributes, and focus which targets a specific customer group. While generic strategies provide guidelines, companies must also consider risks and develop strategies tailored to their specific situation.

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    There are three main generic strategies that companies can use to outperform competitors: cost leadership which focuses on having the lowest costs, differentiation which focuses on unique attributes, and focus which targets a specific customer group. While generic strategies provide guidelines, companies must also consider risks and develop strategies tailored to their specific situation.

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    18 views7 pages

    BC3 What Does It Look Like

    Uploaded by

    Victor
    There are three main generic strategies that companies can use to outperform competitors: cost leadership which focuses on having the lowest costs, differentiation which focuses on unique attributes, and focus which targets a specific customer group. While generic strategies provide guidelines, companies must also consider risks and develop strategies tailored to their specific situation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 7

    Three generic strategic approaches exist that enable companies to outperform their competitors

    The generic strategies can be used as guidelines or as a logical point of departure for strategy development

    1
    An explanation of the cost leadership strategy

    2
    An explanation of the differentiation strategy

    3
    An explanation of the focus strategy

    4
    Risks of generic strategies

    5
    Methodology for using the three generic strategies

    6
    7

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