Marketing strategy

December 2022 examination

1.

Introduction:

Push and pull shopping are two together core law for directing your shopping
strategy. Before selecting that of the shopping strategies to choose, you should label
what the long-term and temporary aims of your trade are. This will guide you in
choosing either to use the push shopping policy or the pull shopping planning. In
plain terms, attract shopping includes putting working and achieving plannings that
automatically draw services interest to your device and aids, while push marketing
wealth aggressive your brand ahead your potential customer or making it feasible to
the approximate hearing.For an organic beautifying e-back blogger the businesses
leads are converted to clients by utilising push policy. As showing reviews to the
purchasers and fascinating the potential consumers. Push marketing is a form of a
promotional strategy whereby business owners and brands try to take their products
and services directly to the customer. Push marketing involves all the tactics that a
seller deploys in pushing their goods and services to the potential consumer. With this
strategy, you as the seller create awareness for your brand and, at the same time, place
the product directly in front of the buyer. A push notification tool can be used to get
your product across to the buyers.

Business organisations use the push shopping plan at any time they be going to initiate a new
brand, or when they be going to be conspicuous and receive distinguished condescension in a
busy market, they can use the push announcement feature. For example, an photoelectric
shop can use the attract shopping game plan to receive a customer to purchase a new novelty.
Let's voice a new washing apparatus has just happened started and popularised to stock
exchange; the auctions area is began to help push the new washing vehicle to clients. So
when a consumer comes into the shop, even when they do not analyze the washing machine,
your salesman/woman in a lively manner rolls out the appetising functions of the washing
automobile and allure benefit over added types of washing tool, this entices the interest of the
consumer, and they grant permission one day pass away. The demand area gets a reductions
lure in return for aggressive your merchandise upon consumers.

There are several reasons why push notifications are important. They include;
1. To Attract User Attention
These enumerations show the one of the best-determined habits to fascinate consumer
attention is push ideas. Even so, the enumerations too show that the amount of push
notifications you are inclined sustain in moment of truth is completely high, and you ability
not within financial means check bureaucracy all before clearance them.
2. Increase Users Engagement
Push announcements help to increase consumer date. When consumers are using up their
tools and a push announcement show up, their consideration is attracted at which point new
announcement, and they are inclined click on it. This habit, they join accompanying the brand
and complete activity the command prompt displayed on the push announcements.Also, push
announcement increases date by utilising the choose-in feature. Opt-in is an ingoing shopping
approach at which point a seller solicits a potential customer’s authorisation to approach their
announcement attendant and transmit bureaucracy promoting or different types of content
about a brand. PushNinja is a push announcement spreadsheet accompanying an choose-in
feature to start your push announcement aid.
3. Traffic Drive and Generation
Another habit to drive traffic to your site or create traffic on your movable request is push
announcements. When you discharge a personalised, enchanting and period-impressionable
push announcement, the consumers that endure it will be desirous to click on it, and it will
divert ruling class to your webpage or netting store. When a a lot of those that accept
the custom announcements click on it, enough traffic is produce to your site.
4. Increases Conversion Rate
Most periods, nation do not remind to visit a netting store or examine an request following in
position or time downloading it and this habit, they do misunderstand what your brand is all
about or the output and duties you are contribution by way of your travelling app. However,
when they accept the push announcements, it serves as a keepsake to check computer
network store, and when they visualise what interests bureaucracy, that is the reason for
downloading or inspecting it initially, they can obtain. This leads to a adaptation from a
potential client to a absolute consumer and further maintaining your existent consumer the
one ability have patronised your brand earlier and often imposingly back on account of the
push announcement.

 5. Improved User Experience

Push announcements are used to enhance consumer happening; they are presented on the lock
screen while your telephone is secured or inactive, and as instantly as you pick it up, it show
up on your screen. Applications that are repeatedly secondhand or wanted for ordinary
actions use push announcements to please appropriate restores and beneficial tips to their
clients tireless. These tips and updates can surely be clicked on and will help to advance
consumer occurrence in utilising an app or netting store.Having considered the significance
of a push announcement to your trade and brand, it is owned by climax two together types of
push notifications. They are;In-app Push Notifications: The in-app push announcements are
otherwise known as travelling announcements. Mobile phone consumers the one downloaded
a travelling app and allowed approach to the apps to please ruling class announcements
accept the in-app push announcements.According to RubyGarage, in-app push notifications
show three periods better memory rates and an 88% taller level of consumer date
accompanying the app.When you click the in-app push announcements feature, it addresses
you to distinguishing tasks in the way that achieve appropriate refurbishes, receiving brief
demands concerning the movable app, new communication announcements and a host of
remainder of something. Web Push Notifications: The netting push announcements are
otherwise known as portal push announcements. These announcements show up on your
desktop computer or desktop screen.Like the in-app push announcements, computer network
push announcements still demand the consumer to grant approach or tolerate before your
announcement attendant can admit push announcements from the brand. Web push
announcements are mostly secondhand for shopping purposes.Promotion coupons, new
stocks, amended instruction fabrics and items are few of the ideas presented by way of the
push announcements. Also, you can increase concepts, embodiment and other extra visage to
computer network push announcement utilising the Push Ninja, a push announcement
operating system.
Conclusion
The main distinctness 'tween move back and forth marketing display or take public by virtue
of what you approach the clients. The push announcement is another smart change that
allows you to transmit a meaning-like announcement that show up on your mobile scheme or
Personal computer screen. To build custom-made and personalised announcements, schedule
bureaucracy, path the response and change produce by your push announcement, program to
a degree Push Ninja developed by 500apps is high-quality to redistribute.

 2.
Introduction:
Product life cycle

The term device biological clock refers to the time of time a output is brought in to users into
stock exchange just before it's detached from the shelves. This concept is secondhand by
administration and by shopping pros as a determinant in determining when it is appropriate to
increase announcement, humiliate prices, extend to new markets, or start over wrap. A
commodity begins accompanying an plan, and inside the boundaries of up-to-date trade, it
isn't likely to go further as far as it undergoes research and growth (R&D) and is establish to
be feasible and conceivably money-making. At that point, the crop is produced, displayed,
and flattened out. Some commodity biological clock models contain product growth as a
stage, though at this point, the commodity has not still existed led popularised to customers.
1. Introduction
This commodity biological clock stage includes expanding a market procedure, ordinarily
through an loan in displaying and shopping to form buyers informed about latest trends the
product and allure benefits.At this stage, buying likely expected slow as demand is formed.
This stage can delay to move through, contingent upon the complexity of the device, in what
way or manner new and creative it is, by means of what it suits client needs and either skilled
is some competition in the forum. A new commodity growth namely adapted to consumer
needs is more inclined succeed, but skilled is abundance of evidence that device can abandon
at this point, message that stage two is never attained. For this reason, many parties prefer to
imitate what someone else is doing an creative pioneer, reconstructing an existent produce
and discharging their own rendition.

 2. Growth
If a amount favorably navigates through stock exchange introduction it is ready to record the
progress stage of the biological clock. This endure visualize growing demand advance an
increase in result and the output suitable more widely accessible.The steady progress of stock
exchange opening and growth stage now turns into a sharp improvement as the amount
leaves. At this point rivals concede possibility enter stock exchange accompanying their own
forms of your fruit – either direct copies or accompanying some betterings. Branding
enhances main to assert your position in the forum as the consumer is likely a choice to go
outside. Product costing and chance in the forum become main determinants in the second
place forceful transactions in the face of growing contest. At this point the biological clock
moves to stage three; display maturity.
3. Maturity
At this point a merchandise is settled in the forum accordingly the cost of bearing and
shopping the existing production will decline. As the amount biological clock reaches this
mature stage skilled are the origins of display satiation. Many buyers will immediately have
purchased the product and challengers will legislate, message that tainting, price and fruit
distinction enhances even more influential to uphold a display share. Retailers will not seek
to advance your brand as they concede possibility have exhausted stage individual, but will
alternatively enhance stockists and order takers.
4.Decline
Eventually, as contest resumes to rise, with additional associations pursuing to follow suit
your success accompanying supplementary merchandise features or lower prices, so the
biological clock will investigate decline. Decline can still stem by new innovations that
override your existent device, to a degree horse-fatigued carriages leaving of fashion as the
car took over.Many guests will start to move upon various ventures as market satiation way
skilled is no longer some profit expected acquire. Of course, few companies will live the
decline and concede possibility touch offer the product but result is inclined act a tinier scale
and prices and profit margins concede possibility enhance discouraged. Consumers concede
possibility also thwart from a production in favour of a new alternative, even though this can
be turned around in few instances accompanying styles and fashions returning into play to
revive interest in an earlier crop.
Conclusion:
When a commodity reaches the decline stage, a trade can act to longer allure biological clock.
There are any of continuation blueprints that they can use for fear that their commodity from
becoming obsolete.

 Extension strategies:

1. Change product– New and improved versions of the product can be released…
version 2.0 and then version 3.0.
2. Change price– Price can be lowered to allow new customers to buy it.
3. Change place– Products can be sold in different countries or territories to gain more
sales.
4. Change promotion– Different advertising or sales promotion techniques can prolong
the life of the product, giving it a new image.
5. Change packaging– The style of the packaging may be changed to give the
appearance of a new and improved product.
6. Change usage– Existing customers can be encouraged to buy more of the product or
to use it in a different way. For example breakfast cereals used advertising to show
consumers eating cereal at different times of the day.
7. Change name– If a product has suffered from bad publicity and sales are falling, a
tried and tested technique is to simply change the name of the product.

 3.A)
Introduction:
KFA has continually arranged themselves as a budget warship and not as Low Cost
Carrier (LCC). Till this period they have created their acknowledgment through very
economical still stylish duties two together domestically and globally. They have
followed particularly fun shopping methods to manage individual of the superior airlines
in Asia. It came up with a very attractive advertising line “Fly the good opportunities”
and it mirrored in the happening the association presented to its passengers’ is more
started Kingfisher RED so that tap into the increasing Low Cost Carrier (LCC) division.
The guest present best services to allure consumers that were like providing excellent
centers, and in-departure pleasure systems. The party created alone class airlines by
joining connect Business Class happenings and Economy Class happenings in one
alternatively added airlines that had Business Class; Economy Class. Having a sole class
liberated up more limb room for passengers when distinguished to normal inexpensive
class of travel flights. The guest begun forwarding allure clients as “GUEST” rather than
passengers.KFA’s promoting plan crew reveal the air carrier as “the new winged
happening”. Advertisements hoardings at airports described the fashionable centers of the
“Fun liners”, that transmitted immature, fun-suffused, and world class figure.KFA
fashioned use of differing fashion shows, superstar match play couples, New Year bodies
all to build its “Kingfisher” brand.The UB group’s weekly journal named “Pegasus”
written news about KFA in addition to other news had connection with UB group.KFA
started many appealing offers to advance allure auctions like the “King Card” in
association with ICICI Bank, in August 2005. This was signified to form faithful
consumers for KFA by providing benefits like favored approach to lounges, coffee shops,
free refreshments at airports, approach to 180 match play clubs across India, distinctive
invites for behavior shows.KFA focus the frequent fliers trade traveller portion, that was
governed by Jet Airways. By contribution a “King Saver Booklet”, This pamphlet held
six free departure tickets and was presented as a free endowment if the tourist purchased
two specific booklets each value Rs. 26,999.Passengers take care of avail off this offer if
they demonstrated there Jet Privilege Member (Gold or Platinum) badge.

1) Sales and Marketing Strategy

Corporates: Kingfisher First is a trade to trade air carrier. It should focus allure works on
intend allied travel managers directly through a powerful transactions force, alliances
accompanying charge card companies, or added systems that have approach to allied clients.
Kingfisher First concede possibility offer responsive estimating to suit guests’ travel
requirements.End-consumers: In order to engage the traveler straightforwardly, Kingfisher
First’ shopping strategy bear devote effort to something the behavior and usefulness rather
than price cause in many cases price is not the basic issue for killing journey. Kingfisher First
concede possibility only use electronic tickets that concede possibility spread through
powers, the Internet, and our call center. Kingfisher First should further spread through travel
powers as they still have a important position in the corporate advertise.
Other recommended strategies include:-
2) Management and Culture

Blending knowing air carrier professionals accompanying a young artistic management crew
bear be a successful merger that endure continuously expect change while maintaining a
extreme level of respectability. Getting the right merger should be the transfer data from one
computer system to another killing this venture successfully. The party endure also devote
effort to something construction a powerful corporate idea that endure help to differentiate
itself from the contest and endure a extreme level of motivation while upholding cost control.
3) Strong Sales team
Kingfisher First endure display its duties to parties directly. Its skill to gain corporate
customers bear be intensely important to the gain of the venture. Kingfisher First endure offer
discounts for volume travel and concede possibility too partner accompanying picked
lodgings in order to offer all-in whole.
4) Low Cost Operation (Reducing their range of fleet)
As a new air carrier, Kingfisher First concede possibility have a meaningful cost benefit over
the existent airlines that have big overhead expenses. By directing on a sole type of airplane,
a distinct class of travel, and originally a sole route, structures bear be natural and costs
concede possibility be retained to a minimum.

 5) Low Break-Even Point

By operating a Boeing B757, Kingfisher First concede possibility have lower money needed
to run a business and a reduced break-even point (50 passengers/50 portion load determinant)
considerably reducing the risks guide usual airlines. Focusing on a distinct airplane type
allows the association to underrate the costs of preparation and perpetuation. With specific a
low break-even point, Kingfisher First bear within financial means manage through business-
related downturns accompanying less pain than allure favorites. It endure still allow
Kingfisher First to analyze medium and low bulk routes on a long-haul action contribution
more indicate point aids.
6) The Internet
Maximising the potential of the Internet bear be highest in rank form typical low allocation
and bureaucratic costs. Kingfisher First bear have a forceful Internet attendance and concede
possibility use the Internet for consumer interaction in addition to within functions.
Conclusion
In conclusion Kingfisher Airlines is individual of the best and most cutting edge airlines not
only inside allure country but globally also. It has strong agreement accompanying many
additional airlines in aeronautics sector. Kingfisher Airlines offers excellent duties to the
consumer at a nominal rate. The civil one who carries or transmits something takes huge
pride in bearing successfully gambled a important part in making miscellaneous facets of
India favourite accompanying people as political whole of the world and symbolise the
country’s enlightening deputy. The air carrier uses the services of individual of the state-of-
the-art plans happened operated in the planet. Lastly, Kingfisher Airlines is portion allure
consumer in an appreciated habit and make use of affiliate with organisation the list of best
aids providers in coming age.

 b) India has a very ambitious community navigation sector, accompanying abundant airlines
revere increase their display share in front of a forecasted boom in regional air travel. But
skilled are again event for worldwide tumor. In fact, Indian airlines were recently bestowed
accompanying a singular convenience to embellish worldwide market share as domestically
recorded airlines still hold approach to valuable Russian airspace. Airlines from many
Western and US-joined countries with its own government have had their rights to approach
Russian airspace rescinded subsequently blaming Moscow’s war in Ukraine.The India Brand
Equity Foundation (IBEF) contends that the navigation manufacturing will provide nearly
US$500 billion to the Indian saving, through travel and travel, in 2028 unique. India’s
increasing demand for air travel constructs not only freedom for airlines, but for support,
repair, and redo (MRO) movements and additional donating sectors.

Opportunities:

Market size and growth

The navigation manufacturing is much more it grant permission appear superficial. In 2018,
the Air Transport Action Group (ATAG) stated that the worldwide air transport subdivision
supports 65.5 heap tasks and US$2.7 heap in global financial venture. Over 10 heap public
work straightforwardly for the manufacturing itself, the institution highlighted.The group
likewise claims that navigation tasks are, approximately, 4.4 periods more fruitful than other
tasks in the saving. The manufacturing supports trades and the incident of added sectors
suchas travel.The manufacturing establishes heaps of tasks on the ground in a assortment of
pertain sectors, from ground monitors of aircraft to airfield administration and MRO.
However, demand for traveler air travel and work are the key jockeys of the industry.

Passenger travel in India

Demand for air travel is increasing in India, and skilled are a few reasons for this further
allure blooming public. The nation has a climbing occupied community and widening
common anthropology namely wonted to boost demand. In recent age, development standard
has consistently outpaced the progress in supply, resulting in extreme exercise. India’s
household traffic makes up 69 percent of the total air carrier carry as merchandise South Asia,
in accordance with dossier from PRS Legislative Research.Delhi’s Indira Gandhi
International Airport is currently the having nine of something most active installation in the
world, in accordance with OAG dossier, that uses a rhythmical based on due air carrier ability
for the period. The country’s other bigger airports involve those in allure metropolitan centres
Mumbai, Chennai, Bengaluru, Kolkata, and Hyderabad.The number of passengers
transported through India’s best airports increased substantially superior to the pandemic.
Delhi airstrip proverb 48 heap passengers in 2016, and this grew to 69 heap in 2019. A
identical increase maybe visualised elsewhere in the country, accompanying Kolkata
passengers growing from 12 heap in 2016 to 22 heap 2020.

 Challenges:
Other airlines in India destitute existed as affluent as Air India to have their debts emptied
apiece government; it immediately remnants visible by virtue of what the air carrier turns
allure fortunes about following in position or time returning to the Tatas from a besieged state
management.Meanwhile, exhibitive of united states of America of India’s aeronautics retail,
a Times of India article from late July, 2022, demanded that IndiGo was the only financially
sound operator of provincial flights utilising turboprops in the country.

Many airlines were then agony financially before the COVID-19 universal hit – the
universal cost airlines in addition to US $2bn and airports about US $500m according to PRS
Legislative Research. Two airlines, Air Odisha Aviation Pvt Ltd and Deccan Charters Pvt Ltd,
withdrew stock exchange in 2020.

Air India had stated deficits for ancient times four age, while all added bigger private airlines
in India, including display rulers IndiGo and Gurgaon-located SpiceJet, recorded deficits in
2018-19.Some Indian airlines have too endured from reputational challenges in current years.

Just last period, SpiceJet caused controversy subsequently any of air security accidents
maddened the country’s aeronautics manager and broken consumer trust. In early July, it was
reported that the air carrier had written eight failure occurrence in the premature 18 days.

However, India’s air security record is definite distinguished to the global average. In 2019,
skilled were just 0.82 accidents per heap flights as distinguished to the worldwide average of
3.02. This shows a abundant bettering from 2014, when skilled were 2.8 accidents per million
flights in India.

But broadly, the notoriety of India’s air carrier manufacturing will be proven as India-located
airlines embellish their duties to international hearings. After all, air travel passengers are
price alert an range, though this endure not attain the cost of security.