Lemar Anthony A.

Cola 19200267
BSCE – 3C

Assignment 01 : Strategic Planning

You are the strategic manager of an Engineering Firm that specializes in providing quality
materials for infrastructures such as high-end hotels, buildings, and other related
businesses.

You were assigned to help the company provide its plans and programs for the
next 3 years of operation. A brief background is that the company currently has a market
share of 3% from the whole Visayas region. They currently have 3 branches within the
Metro Cebu area, each branches operates for 8 hours a day and 12 days a month. Due to
the lack of personnel and sourcing of materials, they would tend to work only 12 days a
month. Meanwhile, the owner wants the business to thrive and probably increase its
market share soon.

Given the following information provided, as the Strategic Manager what should
be done.

1. What are your goals for the company in the next 3 years?

As the Strategic Manager of the Engineering Firm, my goals for the company in the next
3 years are as follows:

• Enhance the company's reputation as a reliable and high-quality provider of

construction materials.
• Improve the company's operational efficiency by implementing new sourcing and
personnel management strategies.
• Develop new product lines that cater to the needs of the market and offer
competitive pricing.

2. Specify plans to ensure you will be able to meet your goals.

• Establish a reliable supply chain management system to ensure the timely delivery
of materials.
• Invest in equipment and technology to improve the production capacity and
efficiency.
• Develop a marketing strategy to increase the company's brand awareness and
reputation.
• Develop a comprehensive marketing plan that highlights the company's strengths
and unique selling points.
• Invest in training programs for personnel to improve their skills and productivity.

3. What are the stated goals and real goals of the company?

• The company's stated goals are to grow its market share and commercial
operations, but its real goals are to boost profitability and take a commanding
position in the building materials sector.

4. What could be your strategic plans for the company to meet its organizational
goals?

• Increasing production capacity, boosting business process efficiency, and

strengthening the company's reputation are all part of the company’s strategic
plan for achieving its organizational goals. These strategies will assist the business
in satisfying the rising need for high-quality building supplies and building a loyal
client.

5. Provide a Gannt Chart of activities basing on your Strategic Plans.

2023 2024 2025 2026

Market Analysis

Establish Partnerships

Hire additional Personnel

Invest in Equipments

Develop Marketing Strategy

Open Additional Branches

Increase Production Capacity