Hands-on Exercise No.

2 Total Marks: 10
DigiSkills.pk 2.0 Batch-04
Digital Marketing Due Date: 13/04/2023

Instructions:
Please read the following instructions carefully before submitting this Hands-on Exercise:
• Use MS Word to prepare exercise solution.
• You may consult tutorials and videos if the concept is not clear.
• Your submitted exercise will not be considered/counted if:
▪ It is submitted after due date.
▪ It is not in the required format (.doc or .docx)
▪ It does not open, or file is corrupt.
▪ It is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, you will be able to:

• Create a professional Facebook Business Page.

• Create ad campaigns for Lead Generation using Facebook Ads Manager.
• Utilize the ad budget using an ad campaign.
• Create Lead Generation Form.
There are five parts of this exercise. Please complete all of them.

Scenario:

A recently established non-profit organization Vital Pakistan trust aims to gather data in a limited time
frame from a maximum number of people who are dedicated to resolving social issues. They have
appointed you as a digital marketer to create a Facebook page and gather this information through
Facebook ads. You have a budget of 8,000 rupees for a four-day advertising campaign.

Tasks:

1. Create a Facebook page for the organization.

2. Create a lead generation campaign.
3. Choose the "Instant Forms" option as the lead method and allocate the budget while specifying the
duration of the campaign.
4. Create an instant form and select the "More Volume" option as the form type.
5. Design a form that includes the following fields: Name, Contact Number, and Email Address.

Guidelines:

• You have to create a new Facebook page for this exercise.

• You don’t need to add a payment method for this exercise.
• Use the following link to paste in the privacy policy link field.
https://vitalpakistantrust.org/privacy-policy
• Use the following link to paste in the organization Link field.
https://vitalpakistantrust.org/

NOTE:

1. Create an MS Word file with screenshots of all of the above-mentioned tasks.

2. We will analyze your solution based on the steps that you would perform.

BEST OF LUCK ☺
How to submit solution file on LMS?

Please perform the following steps for submitting your solution using LMS:

1) Login to the LMS

2) Click on the Exercises button within the My Activities section

3) Click on the submit button to upload your Solution.

4) Keep in mind to upload your Solution in .doc or .docx format