Lecture 4: Social Media

Marketing

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What is social media marketing?

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 Social media marketing definition
Social media is the term commonly given to Internet and mobile-based
channels and tools that allow users to interact with each other and share
opinions and content. Social media involves the building of communities or
networks and encouraging participation and engagement.
(CIPR,2011)

Social media encourage audience participation, interaction and sharing

Social media marketing focuses on social media to achieve marketing

objectives

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 Social media platforms

01 Social Networks

02 Social Publishing

03 Social Bookmarking

04 Social Search

05 Social commerce
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Social media marketing tools

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 Social media marketing tools

Viral marketing
Influencer marketing
Community marketing

Referral programs

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 Social media marketing tools

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 Discussion

Analyse “Lắc xì MoMo 2020” campaign:

• Objectives?
• Message?
• Social media platforms?
• Social media marketing tools?

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