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Seasonal and Limited Edition Flavors 2022
Seasonal and Limited Edition Flavors 2022
Seasonal and Limited Edition Flavors 2022
Limited Edition
Flavors
2022
30%
18-25
25%
25% 24%
23% 23% 1 in 5
20%
20%
% of respondents
15%
55+
10%
1 in 4
5%
0%
18-25 26-35 36-45 46-55 55+
10%
treat, so consumers may be looking
8% for novel flavors, particularly
indulgent ones.
6%
4%
• Meanwhile categories including
coffee, milk/non-dairy drinks and
2% sports bars see less than 10% of
respondents looking for seasonal and
0%
limited edition flavors, and are
perhaps focused on other aspects,
such as strength (coffee), protein
base (non-dairy) and health
properties (sports bars).
• Seasonal products are also launched throughout the year, but there are obviously certain “seasons” that are key: Halloween and Christmas in Q4, and
Valentine’s and Easter in Q1 (occasionally, this will extend into Q2 if Easter falls late). Seasonal products also includes products that are launched to tie-in
with a particular movie or event (such as the Olympics or Football World Cup), so in any one year, there will be peaks of activity at different times.
Figure | Seasonal and limited editions: Launch trends by quarter (Index = 100, Q2 2017 to Q1 2022)
400
Q4: Q1:
350 Halloween Valentine’s Day
Index number of launches
250
200
150
100
Passion Fruit +27% (15%) More exotic tropical Smoothie Hazy Ipa
fruit flavors New Zealand,
Dec 2021
Tropical Fruits +27% (11%)
54% 25%
44% 31%
Tropical Passion
Blackberry Peach
Fruits
(11%)
Fruit
(11%) (9%)
(15%)
Voortman Bakery Tropical Fruit Wafers Lipton Taste Of The Alps Din Skyr Original Icelandic
Cranberry, Blackberry And Skyr Yogurt With Peach
United States, Oct 2021 Raspberry Flavored Ice Tea And Passion Fruit Flavor
Belgium, Oct 2021 Norway, Sep 2021
48% 30%
Citrus Coconut
(15%) (4%)
Ritter Sport Milk Chocolate Twix Xtra Ginger Cookie With Milk The Great British Porridge Co Winter
With Spiced Biscuit Chocolate Coating, Spices And Caramel Warmer Instant Oatmeal Porridge
With Apple And Cinnamon
United Kingdom, Nov 2021 Russia, Dec 2021
United Kingdom, Dec 2021
Quaker Oat So Simple Toffee Comos Bakery Maple Starbucks Honey And Nestle Lion Limited Edition
Apple Flavor Microwaveable Oats Chocolate Danish Pastry Madagascar Vanilla Flavored Caramel Blond Crispy Wafer
Ground Coffee Coffee Pods Bar With Caramel, Cereal
United Kingdom, Jan 2022 Japan, Nov 2021
And Caramel Icing
United States, Aug 2021
Germany, Jan 2022
Limited editions
Caramel
• Blackberry
Flavors on the rise
Emerging niches
Blackberry
• Chocolate Chip +29% (+4%)
• Hazelnut +21% (+12%) Nougat
Seasonal launches
• Almond +20% (+7%)
• Orange +18% (-1%) White Chocolate
• Vanilla +17% (+4%)
Brazilian Brigadeiro
• Fruit +16% (+/-0%)
• Caramel +12% (+9%) Raisin
Flavors with less than 25 launches in
Flavors with more than 25 launches in 2021-2022; Data in brackets Oreo 2021-2022 that have started to emerge
show % CAGR for total food and beverage NPD in region for within the past three to four years
comparison Pineapple
Almanac Beer Co Sunshine And Nestle After Eight Limited Edition Mojito
Opportunity Barrel Aged Citrus And Mint Flavour Dark Chocolate Thins Petit Beurre Special Edition White
Hibiscus Edition Sour Ale Chocolate And Pomegranate
Ireland/UK, Aug 2021
United States, Aug 2021 Switzerland, Dec 2021
59%* 30%*
Rose Guava
(23%) (14%)
Light floral flavors Alternative exotic
emerging as flavors Bonne Maman flavors from
for summer products Fruchtaufstrich Himbeere Zeroh Limited Edition Drink around the world
Mit Rosen: Raspberry Concentrate With Passion
With Roses Fruit Spread Fruit And Guava Flavor
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