Module 7

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MODULE 7 – ENTREPRENEURSHIP 3.

Entrepreneurship and Community


Development
LEARNING 4. Government’s Role and Undertaking in
OBJECTIVES Entrepreneurship Development
5. The Entrepreneurial Process
6. Entrepreneurship and Franchising

After studying this module, you as a future English 7. Entrepreneurship and Social
teacher should be able to: Entrepreneurship

1. Define and understand the integral meaning


of entrepreneurship and entrepreneur;
OVERVIEW
2. Be acquainted with the role of an
Poverty is a phenomenon considered as the world’s
entrepreneur in economic development;
disease the affects many aspects of people’s lives.
3. Recognize government roles and It limits people’s access to their fundamental rights
undertaking in the development of and opportunity to reach their full potential. People
entrepreneurship; affected often experience a range of different
difficulties and/or disadvantages that that entrap
4. Identify and describe the key qualities of an them in poverty.
entrepreneur;
It is a truism that the community we foster connects
5. Identify and understand how students, academics, practitioners, policy makers,
entrepreneurship and franchising are and community members who have the collective
connected; power to truly change the world. People in the
community must develop their skills on how to
6. Have a deeper knowledge on the difference
successfully start, manage, diversity and expand
between entrepreneurship and social
business enterprises, Hence, the national
entrepreneurship;
government has to intensify its community
7. Better understand the economic development activities in order to transform
significance of social entrepreneurship in unemployed youth from job seekers into employers
the poverty reduction agenda of the of the workforce; for we truly need to believe that
government; and entrepreneurship, innovation and new ways of
thinking will turn the tables in the effort to end
8. Develop their skills on how to successfully poverty (2013 Alleviating Poverty through
start, manage, diversify and expand Entrepreneurship Summit).
business enterprises.
This chapter presents the concept for everyone to
incessantly eye for opportunity and adopt innovation
TOPIC as the core of entrepreneurship. It provides basic but
OUTLINE adequate information about entrepreneurship, the
1. Entrepreneurship and the Entrepreneur role of an entrepreneur in economic development,
2. Qualities Needed to Succeed in an the entrepreneurial process, how entrepreneurship
Entrepreneurial Environment and franchising are connected, difference between
entrepreneurship and social entrepreneurship and
their significance in the national economy. It likewise sprouting in urban and rural areas (cited in Sergio III,
equips NSTP-CWTS students to be aware and be Vargas and Villanueva, 2007).
equipped with knowledge and skills as to how they
Entrepreneurship is the process of creating
could take part with entrepreneurs, the local and the
something new with value by devoting the necessary
national government in an effectual implementation
time and effort, assuming the accompanying
of community services towards economic progress.
financial, psychic, and social risks and receiving the
resulting rewards of monetary and personal
satisfaction and independence (cited in Hisrich,
Peters and Shepherd, 2008).

ACTIVATING Prof. Hirsh states that entrepreneurship is more


PRIOR KNOWLEDGE than a word. It is a mission. According to him, we
must perceive opportunities inherent in changes; we
must create an environment in which success is
ENTREPRENEURSHIP AND
possible and the consequence of failure is tolerable
THE ENTREPRENUER (cited in Fajardo, 1997).

Entrepreneur Defined
Entrepreneurship Defined
The word entrepreneur originates from the French
The following are definition of entrepreneurship from
word “entreprendre” which means “to undertake.”
the point of view of some educators, experts and
Entrepreneur is an individual who organizes,
authorities:
manages and assumes the risk of business or
Entrepreneurship, according to Howard Stevenson enterprise (Webster Dictionary).
of the Harvard Business School, it is “exploiting an
Jean Baptiste Say, the French economist, described
opportunity regardless of the resources currently
entrepreneurs as “the venturesome individuals who
available.” Stevenson goes on to say, “The key to
stimulated economic progress by finding new and
this perspective is the focus on opportunity” (not
better ways of doing things.” For him, entrepreneurs
resources).
optimize the allocation and use of resources to
As defined by Prof. Nathaniel Left (cited in Fajardo, generate maximal profits.
1997), entrepreneurship is the capacity for
Entrepreneurs thrive on problems and are
innovation, investment and expansion in new
motivated by the idea of altering an unpleasant
markets, products and techniques. Entrepreneurship
situation. Rather than waiting for instructions;
according to him always gives birth to an innovation
entrepreneurs have initiate direct action. If the
whether it is a product, service or simply creating a
entrepreneur sees a more effective scheme of doing
new concept out of an existing one. It promotes the
things, he or she will not hesitate to do away with
creativity of an individual and enables him/her to
existing systems in favor of a whole new approach
share his/her products or innovativeness, people,
to a problem. An entrepreneur has the courage to
nowadays, are more of a thinker than a doer. Many
take calculated risks; he sometimes has to do things
of them are satisfied with involving themselves in
that others think are unwise and is undoable. The
new business ventures rather than being employees
entrepreneur also carries projects throughout
all their life. This is evidenced by the business
completion and is unconstrained by occasional
setbacks or challenges.
To an economist, an entrepreneur is one who brings 5. “the carrying out of a new organization of
resources, labor, materials, and other assets into any industry.”
combinations that make their value greater than
before, and also one who introduces changes, QUALITIES NEEDED TO
innovations, and a new order. SUCCEED IN AN
To a psychologist, such a person is typically driven
ENTREPRENEURIAL
by certain forces-the need to obtain or attain ENVIRONMENT
something, to experiment, to accomplish, or perhaps
to escape the authority of others.
1. Can Roll with the Punches – means being
comfortable with wearing many hats,
To one businessman, an entrepreneur appears as a
requires more flexibility and creativity and
threat, an aggressive competitor, whereas another enjoys being dynamic.
businessman the same entrepreneur may be an ally, 2. Endless Motivation – be more persistent to
a source of supply, a customer, or someone who have a greater chance of success.
creates wealth for others ,as well as finds better 3. Has the Hunger to learn – use everything
ways to utilize resources, reduce waste, and produce that happens to you as a learning
jobs others are glad to get (Hisrich, Peters and experience; use failure that occurs on your
path to success as a case study to further
Shepherd, 2008).
improve your business; continue to sharpen
your skill sets and broaden your knowledge
An entrepreneur, therefore, is an innovator; he
base. Never stop learning and never let
innovates and sells. He must find, evaluate, and
someone tell you that something can’t be
develop an opportunity by overcoming the forces done on you can’t do it; make things happen.
that resist the creation of something new (Hisrich, 4. Tolerance of Ambiguity – what you’re doing
et.al., 2008). one day could be completely different the
next; expect to do things outside of your job
Joseph Schumpeter, the 20th century economist description and move quickly.
explained that the function of entrepreneurs is to 5. Love of the Circus – being equally willing to
reform or revolutionize the pattern of production by manage, code, consult or empty the trash
exploiting an invention or, more generally, an untried cans in order to be “golden.”
6. Knows where to Drive – one needs to be
technological possibility for producing a new
driven, self-motivated and enthusiastic.
commodity or producing an old one in a new way, by 7. Ability to get things Done – being able to
opening up a new source of supply of materials or a push forward, make decisions
new outlet for products, by reorganizing an industry independently, learn quickly from your
and so on.” For him entrepreneurs could achieve mistakes and adapt to constantly changing
their economic objectives if their mindsets are circumstances and information are qualities
that every CEO seeks out.
innovative, creative and goal-oriented.
8. Incredible Patience – to push as hard as
Schumpeter famously listed the five (5) main types you can is important, but if you can’t deal
with waiting, entrepreneurship will be a
of innovations:
frustrating experience.
1. “a new good,” 9. Unmatched Perseverance – means
2. “a new method of production,” commitment to your company, hard work,
3. “a new market,” patience, and having endurance.
4. “a new source of supply of raw materials,“ 10. Dedication is Key – with the right mixture of
and perseverance, initiative, resiliency, and
vision.
11. True Grit – the need to have passion.
12. Teamwork is a Must – every successful
entrepreneur requires the ability to be a
team player. You cannot do everything on
your own, so make sure you are willing to
share tasks or take on someone else’s
project.

ENTREPRENEURSHIP AND
COMMUNITY
DEVELOPMENT

Entrepreneurship as a Community Service

According to the Youth employment Network, Figure 1: Framework for livelihood Implementation
entrepreneurship is a veritable tool for tackling the (Sergio III, et.al. 2007).
twin challenge of poverty and unemployment. It is
for this reason that the national government has to Role of Entrepreneurship for Community

intensify its community development activities in Development

order to transform unemployed youth from job


The entrepreneur who is a business leader looks for
seekers into employers of the workforce.
ideas and puts them into effect in fostering

Each community has the need to create new breed economic growth and development.

of entrepreneurs who are not contributors to the Entrepreneurship is one of the most important

local and national economy. Indeed, people in the inputs in the economic development of a country.

community must also develop their skills on how to The entrepreneur acts as a trigger head to give spark

successfully start, manage, expand and/or diversify to economic activities by his entrepreneurial

business enterprise. decisions


(http://www.preservearticles.com/2011011). He
The framework illustrates how livelihood programs plays a pivotal role not only in the development of
should be implemented in our partner communities. industrial sector of a country but also in the farm
and service sector for community development.

(1) Promotes Capital Formation by mobilizing


the idle savings of public. They employ their
own as well as borrowed resources for
setting up their enterprises. Such type of
entrepreneurial activities leads to value
addition and creation of wealth, which is
very essential for the industrial and
economic development of the country.
(2) Creates Large-Scale Employment
Opportunities
Entrepreneurs provide immediate large-
scale employment to the unemployed which
is a chronic problem of underdeveloped areas, thus giving benefit to larger sections
nations. With the setting up of more and of the society, Entrepreneurial activities also
more units by entrepreneurs, both on small generate more activities and give a
and large-scale numerous job opportunities multiplier effect in the economy.
are created for others.as time passes, these
enterprises grow, providing direct and (6) Increasing Gross National Product and Per
indirect employment opportunities to many Capital Income
more. In this way, entrepreneurs play an
Entrepreneurs are always on the look-out for
effective role in reducing the problem of
opportunities. They explore and exploit
unemployment in the country which in turn
opportunities, encourage effective resource
clears the path towards economic
mobilization of capital and skill, bring in new
development of the nation.
products and services and develops
markets for growth of the economy. In this
(3) Promotes Balanced Regional Development
way, they help increasing gross national
Entrepreneurs help to remove regional product as well as per capital income of the
disparities through setting up of industries in people in the country. Increase in gross
less developed and backward areas. The national product and per capita income of
growth of industries and business in these the people in a country, is a sign of
areas lead to a large number of public economic growth.
benefits like road transport, health,
education, entertainment, etc. Setting up of (7) Improvement in the standard of Living
more industries leads to more development
Increase in the standard of living of the
of backward regions and thereby promotes
people is a characteristic feature of
balanced regional development.
economic development of the country.
Entrepreneurs play a key role in increasing
(4) Reduce Concentration of Economic Power
the standard of living of the people by
Economic power is the natural outcome of adopting latest innovations in the production
industrial and business activity. Industrial of wide variety of goods and services in
development normally leads to large scale that too at a lower cost. This
concentration of economic power in the enables the people to avail better quality
hands of a few individuals which results in goods at lower prices which results in the
the growth of monopolies. In order to improvement of their standard of living.
redress this problem a large number of
entrepreneurs need to be developed, which (8) Promotes Country’s Export Trade
will help reduce the concentration of
Entrepreneurs help in promoting a country’s
economic power amongst the population.
export-trade, which is an important
ingredient of economic development. They
(5) Wealth Creation and Distribution
produce goods and services in large scale
It stimulates equitable redistribution of for the purpose earning huge amount of
wealth and income in the interest of the foreign exchange from export in order to
country to more people and geographic combat the import. Dues requirement.
Hence import substitution and export
promotion ensure economic independence 7. Public Administration
and development. 8. Production Technology
9. Marketing Assistance
(9) Induces Backward and Forward Linkages 10. Financial Assistance

Entrepreneurs like to work in an environment Government Undertaking for Entrepreneurship


of change and try to maximize profits by Development
innovation. When an enterprise is
established in accordance with the changing The government has instituted various
technology, it induces backward and undertaking to promote and develop entrepreneurial
forward linkages which stimulate the initiatives. The following are some of the noted
process of economic development in the undertakings:
country.
(10) Facilities Overall Development
1. The One Town One Product (OTOP) – a
Entrepreneurs act as catalytic agent for change
priority program to promote
which results in chain reaction. Once an
entrepreneurship that creates jobs. Through
enterprise is established, the process of OTOP, local chief executives of each city
industrialization is set in motion. This unit will and municipality take the lead in identifying,
generate demand for various types of units developing and promoting a specific
required by it and there will be so many other products or services that are seen with
units which require the output of this unit. This potential competitive advantage
(www.dti.gov.ph).
leads to overall development of an area due to
increase in demand and setting up of more and
OTOP-Philippines supports micro, small,
more units. It this way, the entrepreneurs
and medium enterprises (MSMEs) to
multiply their entrepreneurial activities, thus
manufacture, offer, and market distinctive
creating an environment of enthusiasm and
products or services through the use of
conveying an impetus for overall development
indigenous raw materials and local skills
in the community.
and talents. It offers a comprehensive
assistance package through a convergence
GOVERNMENT’S ROLE of services from local government units.
(LGUs), national government agencies
AND UNDERTAKING IN
(NGAs), and the private sector. This
ENTREPRENEURSHIP includes:
DEVELOPMENT

Roles of the Government in Entrepreneurship  Business counselling


Development  Appropriate technologies
 Skills and entrepreneurial training
 Marketing
1. Peace and Order
 Product designs and development
2. Political Stability
3. Price Stability
4. Revenue Collection
5. Infrastructure and Training Some of Pangasinan’s OTOP products are
6. Education and Training as follows:
a) Enhance the entrepreneurial skills of the
Filipino Youth;
 Lingayen’s Capital Town’s OTOP b) Support the business ventures of young
producg is “Bagoong” as per people with technical and
Ordinance No.6, s-2012 of the entrepreneurial skills, who otherwise are
Sangguniang Panlalalwigan of ineligible under regular credit facilities,
Pangasinan; by providing them easier access to
 Dagupan City’s milkfish, the credit;
popularly known “Banugs”; c) Encourage the self-employment of the
 Sual and San Fabian are known for Filipino youth; and
their dried salted fish: d) Establish a credit program for
 Dasol and Infanta towns are where entrepreneurs.
hundreds of hectares of salt farm
are located; 3. The Medium-Term Philippine Development
 Calasiao is popular for its white Plan or MTPDP is the Philippines’ blueprint
gold, sweet and bite-sized “puto” of growth. This program envisions a nation
 Bayambang is fastly known by food where only a small proportion of the
enthusiasts because of its “buro” population is considered poor. The MTPDP
the fermented rice –and fish mix. calls for the development of an
 Binalonan and Bugallon for their entrepreneurial culture by improving access
jugs of vinegar that are found on to information on business opportunities,
stalls along the highways; available raw materials, skills and
 San Carlos City is acknowledged for entrepreneurship training, prospective fund
its bamboo craft and its luscious sources and access to the latest
mangoes; technologies. It also envisions a school
 Mangalan is recognized as the place curriculum that incorporates
to go to when one craves tasty entrepreneurship education. Similarly, it
“tapa”. stresses the need to enhance employment
 Mapandan is known for its and livelihood opportunities of poor Filipinos
molasses sugar; through entrepreneurship and microfinance.
 Sto. Tomas residents make bags
and other décor from cornhusks However, the global crisis has made the
after adopting corn as its OTOP; fight against poverty much more difficult. It
 Bugallon chose to develop”duhat” is for these reasons that the government
(native blackberry) wine instead of has to accelerate and intensify the
improving on its nipa vinegar;
implementation of key provisions in the
 Urdaneta City recently adopted
squash as its favored product after MTPDP to maximize growth and protect the
the city’s training center developed most vulnerable, and to make growth
different recipes from the equitable and sustainable.
vegetables.
 Alaminos City takes pride in its
tourism prospects because of the THE ENTREPRENEURIAL
Hundred Islands National Park; and
PROCESS
 Balungao is cashing in on its goat
trade.
Entrepreneurial process is the process of pursuing a
new venture, whether it be new products into
2. The National Youth Commission offers the
Youth Entrepreneurship Financing Facility existing markets, existing products into new
Program (YEFFP) that aims to: markets, and/or the creation of a new organization.
The process has four distinct phases: (1) usually gets the rights to the business model for a
identification and evaluation of the opportunity; (2) specific time period and a specific geographic area.
development of the business plan; (3) determination The key feature of a franchise system is that the
of the required resources; and (4) management of ownership of the brand and the modus operandi for
the resulting enterprise (see Table 1). the delivery of the product are retained by the
franchisor, and execution is franchise responsibility.
McDonald’s, Pizza Hut, Inc. Jolibee, 7-Eleven, Inc.,
Aquabest, Bibingkinitan and the Generics Pharmacy
are just some of the top Franchises for 2013.

Although it is argued that there is no entrepreneurial


component in applying for and running a franchise, it
is indeed, beyond question that entrepreneurship
and franchising are connected. If we agree that
innovation is an integral part of entrepreneurship, the
requirement that a franchisee must comply with the
business model set forth by the franchisor-a
ENTREPRENEURSHIP AND standard requirement in a franchise-stamps out
entrepreneurial discretion in the business. Indeed,
FRANCHISING
what is gained in a franchise entrepreneurial alliance
Entrepreneurship and franchising are two is a method for exploiting a business opportunity in
concepts that are closely intertwined or connected. a competitive manner.
Many entrepreneurs enter long-term relationships
such as franchising, an important area of ENTREPRENEURSHIP AND
entrepreneurship research (Mark Pruett & Greg SOCIAL
Winter, 2011). Franchising is a powerful economic INTRPRENUERSHIP
engine because of it is a sophisticated,
entrepreneurial alliance through which thousands of A common misconception is that any businessman,
individuals create vast wealth. or anyone who starts business, is an entrepreneur.
According to economists say and Schumpeter,
Opportunity is the core of entrepreneurship. Bill starting a business is not the main component of
Gates once said, “Vision is the easy part.” But when entrepreneurship. Rather, entrepreneurship is
you think you have the vision, the good idea, you very concerned with stimulating economic progress
next question must be, “Is it an opportunity.” through innovation and action.
Therefore, an entrepreneur must understand what
separates an opportunity from an interesting idea. Social Entrepreneurship
They have to think in terms of the three subsets of According to J. Gregory Dees, social
opportunity recognition: market demand, market entrepreneurship combines the passion of a social
size and structure, and margin analysis. mission with an image of business –like discipline,
innovation, and determination.
Franchising happens when someone develops a
business model and sells the rights to operate it to Social Entrepreneur
another entrepreneur, a franchise. The company The social entrepreneur harnesses entrepreneurship
selling the right is the franchisor. The franchisee skills to do social good. The social entrepreneur’s
philanthropic energies are channeled into business
ventures, creating value in business so that In the current economic crisis, financial pressures
consumers are willing to pay for the goods and are exacerbating existing social problems such as
services, and by doing so, the social entrepreneur poverty and unemployment. According to J. Gregory
earns a profit which is invested in the social Dees, social entrepreneurship is necessary to
ventures. mitigate the financial repercussions and
consequences on the most vulnerable in society.
According to Martin & Osberg, social entrepreneurs
aim for value in the form of large-scale, If formal education that should be placed by parents
transformational benefit that accrues either to a is being impede due to their sufferings from financial
significant segment of society or to society at large. burden, fewer children will attend school and fewer
Moreover, the social entrepreneur targets its people will receive adequate health care. This could
programs t the “underserved, neglected, or highly create tensions and violence that may increase as
disadvantaged population that lacks the financial the poor compete for jobs and income opportunities.
means or political clout to achieve the Progress will be lost, as families that have been
transformative benefit on its own. For them, social successful in moving out of poverty fall back into it.
entrepreneurs are builders of a better world. As government, business, and household budgets
tighten, costly environmental protection and clean-
Just as entrepreneurs change the face of business, up efforts are in jeopardy. Because many social and
social entrepreneurs act as the change agents for environmental issues are time sensitive, failure to
society, seizing opportunities others miss and recognize the importance of social entrepreneurship
improving systems, inventing new approaches, and and provide adequate support for such efforts
creating solutions to change society for the better. during this downturn would be a serious mistake, as
While a business entrepreneur might create entirely stated by Dees.
new industries, a social entrepreneur comes up with
new solutions to social problems and then Qualities of a Good entrepreneur
implements them on a large scale and they are
individuals with innovative solutions to society’s It is clear that anyone can become an entrepreneur,
most pressing social problems. They are ambitious but only the good entrepreneurs are successful and
and persistent, tackling major social issues and manage to get the fruits of their investment. There
offering new ideas for wide-scale change. are some distinctive qualities that are required to be
a successful entrepreneur. Here is a list of some of
Difference between Entrepreneurship and Social these qualities.
Entrepreneurship

The entrepreneur’s final objective is wealth creation. 1. Perseverance


However, for the social entrepreneur, wealth creation
is simply a means to an end. The social entrepreneur Whatever business you might be setting up,
participates in profit-seeking business ventures if there are times where you will face
only to use the profits generated to create valuable problems. It is moment like this that you will
social program for the whole community. need to hold on and persevere. You will have
to believe in yourself and your products and
services in order to succeed.
The Growing Need for Social Entrepreneurs
2. Interpersonal Skills It almost goes without saying that to
become a successful entrepreneur, you
Business is all about dealing with people must be passionate about your business.
and you will need to be good at This does not necessarily mean you have to
communicating if you want to succeed. build a business around something you love.
Whether it is with your customers, suppliers You can (and should) identify a profitable
or employees it is important that you learn market and grow your business from there.
how to communicate in an effective way to
make sure that your business is run as
smoothly as possible. 7. Leadership

Although the definition of a leader is not


3. Willingness to take Calculated Risks easy, we recognize one when we see him in
action. Basically, it’s the ability to be in
A good entrepreneur should be ready to take charge of people and guide them to achieve
calculated risk if he or she wants to their objectives. A leader must be able to
succeed. Sometimes in business you will plan, motivate, coach and evaluate his staff.
need to trust your gut feelings and walk on A leader must also have both managerial
water. However you will need to distinguish and interpersonal skills.
between foolishness and calculated risk.
Make sure that you do your homework and
ensure that your business plan is feasible 8. Competitiveness
before getting started.
Composition is everywhere. Business is
4. Motivation strictly based on out compete your
competition. If you can establish your
It is important that an entrepreneur remain presence in the market, differentiate
motivated at all time. This is indeed more yourself from your competitors and surpass
important when you are pioneering a them by providing a product with better
business or activity as you will have no one quality and affordable price, your chances of
else with you. You should not let yourself being a successful entrepreneur will be
down and make sure that you keep going much larger.
forward.

9. Confidence
5. Time Management

This is another important quality that you Confidence is a key competence for
will need to have as a good entrepreneur. entrepreneurial success. It is easy to be
Time management will allow you to organize demoralized or frustrated if
yourself and make sure that you get all your
work done effectively.

6. Passion LEARNING
ACTIVITY 1 II. Answer the following questions clearly and
briefly.

A. Concept Anchored 1. Enumerate five (5) qualities needed to succeed in


I. Identify what is being asked, defined an entrepreneurial environment and explain each.
and/or explained.

1. The capacity for innovation, investment, and


expansion in new markets, products and techniques
as defined by Prof. Nathaniel Left.

2. One who brigs resources, labor, materials, and


other assets into combinations that make their
value greater than before, and also one who 2. Cite and explain at least two (2) government
introduces changes, innovations, and a new order. undertaking and initiative to promote economic
development.
3. A priority program to promote entrepreneurship
that creates jobs.

4. The Philippines’ blue print of growth that


envisions a nation where where only a small SUMMARY
proportion of the population is considered poor.
Even a farmer is an entrepreneurs; he promises to
5. The process of pursuing a new venture, whether pay the landowner for his farm or land, a fixed sum
it be new products into existing markets, existing of money without assurance for the profit he will
products into new markets, and/or the creation of a derive from his enterprise.
new organization.
Entrepreneurship is the capacity for innovation,
6. it happens when someone develops a business investment and expansion in new markets, products
model and sells the rights to operate it to another and techniques, It is more than a word; it is a
entrepreneur. mission. We must perceive opportunities inherent in
changes; we must stimulate the desire for pursuing
7. In franchising, he is the company selling the right.
the opportunities; and we must create an
8. In a franchise business, he usually gets the rights environment in which success is possible and the
to the business model for a specific time period and consequence of failure is tolerable.
a specific geographic area.
An entrepreneur is one who organizes, manages,
9. It combines the passion of a social mission with and assumes the risks of a business or enterprise.
an image of business-like discipline, innovation, and He must find, evaluate, and develop an opportunity
determination. by overcoming the forces that resist the creation of
something new. Therefore, an entrepreneur is an
10. He is someone who aims for value in the form of
innovator who is willing to bear the risk as he sells.
large-scale, transformational benefit that accrues
either to a significant segment of society or to
Entrepreneurship and franchising are two concepts
society at large.
that are closely intertwined or connected. Many
entrepreneurs enter long-term relationships such as
franchising because it is an important area of
entrepreneurship research. Franchising is a powerful
economic engine because of it is a sophisticated,
entrepreneurial alliance through which thousands of
individuals create vast wealth.

To be brief, social enterprises are vital and should be


seen as a positive force, as change agents providing
leading-edge innovation to social needs which are
usually unsatisfied. Social entrepreneurship has to
start at the grassroots level because it is at that
where it is often overlooked. This is a societal need
that deserves to be attended with much more
attention from academic theorists as well as policy
makers. It is not a panacea because it has to be
worked out within the overall social and economic
framework. This is especially important in
developing countries and welfare states facing
increasing financial stress.

Thus, creation of new business opportunities


through entrepreneurship, be it in the course of
franchising or social entrepreneurship, coupled with
productivity and innovation, will be contributory to
economic growth. This therefore means that when
there is more entrepreneurship in an economy more
growth is expected. Finally, whether an individual is
into entrepreneurship for purely profit margins or to
promote social value, entrepreneurship is highly
beneficial to the economy and the society.

REFERENCES

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