INTRODUCTION

THE EXECUTIVE SUMMARY

SHAKE N’ WINGS is a business that sells beverages and foods such as shakes,

juice, chicken wings, and fries which provide quality at a reasonable price. Our company

targets the people inside the campus of Panabo City Senior High School which are the

teachers, non-teaching staff and especially, the students. As a newcomer of this business,

SHAKE N’ WINGS seeks to come up with products that will distinguish our competitors, a

product that provides a satisfaction, quality taste and different varieties of our products. The

main highlight of this business is its shakes and chicken wings since their taste is excellent

and unforgettable and furthermore, it offers different variants of flavors. For this reason, we

named our business SHAKE N’ WINGS.

Company Opportunity

Since we sell several products which are shakes, juice, chicken wings, and fries,

we made sure that our products have benefits for our customers. For our shakes, it prevents

dehydration which is really beneficial at the moment since we are now experiencing hot

weather. For the chicken wings, it is rich in protein as well as natural B vitamins, including

B1-B6 and B12, as well as essential fat-soluble vitamins like A,D,K, and E. In our juice, it can

boost your antioxidants, offers a superior swap for sugary soda and it may help your teeth.

French fries are often judged as unhealthy food, but the health benefits that you gain from

consuming fries are likely to come from the nutrients in the potatoes.

Furthermore, aside from the fact that our products have health benefits, we also

made sure that it is cleaned and we sanitized what should be sanitized in our business

including the utensils to ingredients that we’ll be using. We will also put a garbage bag at our

stall to maintain cleanliness at our surroundings and not just our stall because the location of

our business matters. We will also provide a jolly shop assistant for our customers to be

entertained with a smile attached on their faces.

Business Concept

Our business will be built as a stall inside the campus of Panabo City Senior High

School. We will be selling our products which are shakes, chicken wings, juice, and fries

whereas the main highlight of our business is shakes and chicken wings. We will be selling

several flavors for our shakes such as rocky road and mango. Same as the shakes, we also

have several variants for our chicken wings which are buffalo and regular chicken wings

provided with a sauce of their choice. We will be having side dishes as well such as fries and

juice.

In terms of packaging, our business will provide packaging that is convenient for our

customers since our top priority is our consumers' perception. We also plan as well to make

a Social Media account for our business to spread and will be convenient for our customers

since they can message us there if they want their food to be delivered to their places.

Lastly, we also plan to put up flyers at the school to promote our business for people to be

seen.

Industry Overview

We sell shakes, juice, chicken wings, and fries. We have two different flavors for

our shakes such as mango and rocky road and for the juice, we only serve one flavor. For

the foods, we have different variants for our chicken wings which are the regular chicken

wings and buffalo flavor and same as juice, we only offer one variant for our fries which is

cheese. Despite having only one variant for our juice and fries, we will make sure that the

taste will not be awful.

 In our stall, we will be displaying our menu and the logo provided for our business.

In addition, we will put a garbage bag in our stall to maintain cleanliness. Our business stall

will be located at the ground floor inside the Panabo City Senior High School.

The Target Market

Considering the location of our business, our target customers are the teachers,

non-teaching staff, and especially the students who are the majority inside the school. They

should try our cold shake or juice since we are now experiencing hot weather, it is also best

for them to pair their drinks with our solid foods which are chicken wings and fries since its

perfection is excellent when our drink is paired with our solid food. They can avoid

dehydration and have a stomach full of our food products.

The Competitive Advantage of the Company in the Market

SHAKE N' WINGS provides several food products which are chicken wings, fries,
shakes, and juice. It offers several flavors with chicken wings and shakes. On the other
hand, fries and juice have only one variant, however, we made sure that that one variant is a
tasty one that will catch each one's mouth.

Our business sells four products which is an advantage for our consumers since
our customers have an option of what to buy. We made sure that our products serve a
quality and excellent taste. In addition, we will make sure that we will serve our customers as
fast and as well as we can because our top and will never be the second priority is our
customers.
The Economics of the Opportunity

Our products have recognizable factors in different forces of the societal and industrial

environment. These factors are essential to be utilized and evaluated to know whether it has

direct and indirect effect on the affairs of running the firm. Moreover, this can serve as a

guide for the business if ever there is a need for provism nowadays, climate has changed

rapidly, and it brings a big impact in the society.

Because of the new technology, companies have completely integrated themselves

with all the recent changes that have taken place. Social media helps to increase interactive

engagement with the consumer with real time results. With the help of social media, it is

much easier for companies to promote their product because it is easier for people to view it.
 INDUSTRY, TARGET CUSTOMER, COMPETITOR ANALYSIS

Industries play an essential role in the economy by manufacturing and providing

consumer goods and services. It is essential to comprehend target market and research

competition to succeed in a given business. A company’s target customer is a particular

group of people, an organization that aims to sell its good services to, and creating a

targeted marketing strategy can help improve the channels of sale. Evaluating competitors

strengths , weaknesses, strategies and market positioning is a component of competitors

analysis. This study aids gaining knowledge of market gaps and industry trends.

Industry

Significance of the business

Our company provides a product that is needed by customers. As well as summer

in the Philippines, hot weather is expected. Our company offers Shake N’ Wings or “ SHAKE

AND WINGS “ that might be beneficial in hot weather. For the shake, it gives the body a

chilly and refreshing sensation. With matching Wings it gives an appetizer with a creamy

flavor, it can boost your energy and quench your thirst and hunger.

. On a hot day, it is a nice and practical snack that satisfies one’s sweet needs .

Shaved ice is one of the needs for a shake with any kind of flavor. Wings with their flavored

sausage with toppings sesame seeds.

Target Customer

Demographic and psychological Variables

Students are one of our main target customers. Have an allowance of 50-100 pesos

, 90% of the population in school are students. This product is affordable and budget friendly.

In addition, school employees are one of our target customers including teachers, school

guard’s , and staff where they are accessible with money.

Shake N’ Wings will cater to people who want their food in a relaxing atmosphere.

Such customers vary in age, although our location is inside the school campuses means that

most of our target customers will be students and faculty. The students of Panabo City

Senior High School are the top target customers of Shake N’ Wings.

Competitor Analysis

Customer Service

Our Shake N’ Wings product is very suitable for this summer, it is very refreshing

because it is a cold treat. With matching Wings with a saucy flavored flavor your cravings are

satisfied. We encourage our customers to give honest feedback as well as suggestions to

further improve our product so that it would live up to their liking.

In terms of employees, rest assured that every customer will be catered by them.

Every employee has designated spot’s and schedules, so there won’t be loads for one

person. To avoid confusion and multitasking for one person, there will be a person to take

orders, a person for serving, a person for cashiering, and a person for production, swapping

depending on the schedule so every employee has the capacity to do every job.
 THE COMPANY DESCRIPTION

The name of our shake shop is "Shake N' Wings". I think having this kind of idea will

be attractive to people who love shakes, and we also have wings and fries. Our company is

a small business. A popular dessert with matching food which is wings, it is made in the

Philippines. Shake with shaved ice and combine any flavored powder. For the Wings with a

tasty sauce flavored with the toppings of sesame seeds. To further improve our flavor the

customer has the right to choose their flavor . For shake we have mango and rocky road,

and for Wings we have Buffalo wings and spicy sausage.

The Business Type

Shake N' Wings is an example of a business that is frequently associated with the

food, and specifically the snack sector. Selling an invigorating and delicious dessert made

with ice, sugar, milk, and any flavor of fruit or chocolate. Shake N' Wings can be a profitable

business venture in persistently warm weather. It is also simple to customize with toppings

and add-ons to appeal to a wider range of customers.

A shake is a sweet beverage produced by combining milk, ice, sugar, and flavorings

or sweeteners like butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit

into a thick, sweet, cold concoction.

Business Objectives

Our objective is to provide and sell tasty Shake N' Wings to all of our consumers

and potential customers. When it comes to drinks, we want to be our clients' favorite

destination. We will serve the greatest delicious, authentic, and one-of-a-kind flavored

shake.

We intend to serve our customers the best shake they've ever had. It is our job

and role to provide a healthy service of shake drinks to our consumers.

Location of the Business

Welcome to Shake N’ Wings, the ultimate destination for delicious and satisfying shake and

chicken wings snacks! Our business specializes in offering a variety of mouth-watering

chicken wings and hand-crafted shakes that are sure to tantalize your taste buds. It is

located at Panabo City Senior High School campus. The area around Shake N' Wings may

be filled with the delicious smells of cooking chicken and spices, with refreshing hand-made

shakes which could help draw in potential customers.

We take pleasure in using only the finest, most fresh ingredients in all of our dishes at Shake

and Wings. Each of our chicken wings is carefully prepared, making sure they are all crispy,

juicy, and flavorful. Our shakes are also made with the same level of care and attention.

Here, we have the perfect treat to satisfy your sweet tooth too! We all know that eating is

something Filipinos love to do. Every time we're happy, sad, or stressed, we always decide

to eat just to make ourselves feel better. And since school work kind of gives stress to the

students, we decided to sell something that would help them refresh their minds and that

would surely help them relieve their stress inside the campus. We want to sell our delicious

products at affordable prices without sacrificing their quality or taste. Due to the summertime,

this is also a great snack and refreshment.

Business History

Chicken wings have become a beloved food item around the world, with many different

variations and flavor profiles. It originated in the United States in the city of Buffalo, New York

in the 1960s. in the Philippines for several decades, and their popularity continues to grow

today. The first recorded mention of chicken wings in the Philippines dates back to the early

2000s, when American fast-food chains like KFC and McDonald's introduced their own

versions of the dish. On the other hand, the first recorded mention of shakes in the

Philippines dates back to the early 1990s. It has grown to be a popular drink in the country,

especially during the summer months when people are seeking drinks that are cool and

refreshing.

Both of the said products are still very popular today, and it has become a staple here in

the country, with many local restaurants and cafes offering their own unique takes on them.

Whether you're looking for a sweet treat to cool you down on a hot day, or a perfect finger

food that can be enjoyed on the go, shakes and chicken wings are delicious and satisfying

options that have found a home in Filipino cuisine.

Business Product

Shake N' Wings is referred to as " Shake and Wings" . This particular cold dish

constructed with shaved ice, evaporated milk, sugar ,and flavored powder. We also have a

wings and their tasty sauce with a toppings of sesame seeds. It is typically serve in plastic

cups with a cover and a top of it we can put the wings to lessen garbage and our product is

eco friendly

Filipinos love shake, especially with wings. It is suitable for this summer month. It is

frequently offered for sale by street sellers, schools or along sidewalks . We can provide an

interesting food that's the cravings. People of all ages like eating wings with matching

refreshing shakes.
 PRODUCT PLAN

We designed our company to be the kind of company that has strong sales, is

reasonable and worthwhile, and also offers advantages to our clients. Following our

planning, we chose shakes and wings as our product. Our product is a three-in-one since

they not only refresh but also fill. We meticulously described how this product was made so

that we could calculate the costs.And how much money we will need to make this product.

Product Offer

The most popular items today are both affordable and worthwhile. One of the best

products we can recommend to students is shake and wings because some students have

tight budgets and need to be able to afford and enjoy their snacks.

Our products offered snacks,this summer month is so hot that we offered refreshing

juice and chilling shakes and we added some snacks which are fries and flavored chicken

wings.

Our product is initially affordable and fulfilling, which makes it a profitable item for

business. Additionally, entrepreneurs can add unique features to their products, such as "a

promo for the first five customers that will buy"

Product Techniques and Strategies

One of our various techniques for flavoring our chicken wings, and shakes gives

consumers a variety of options to pick from. Our shake and wings techniques entail method

innovation to create and distinct delightful snacks.

Other product techniques include the shakes where we can add the sides of the

cup of chocolate syrup and toppings like sprinkles chocolate chip, the fries where we can

add more flavor options like bbq, mayo ketchup, or plain, and the chicken wings where we

added more flavor options like buffalo and spicy sausage.

We also accept some requests from the customers so that they have a variety of

options and to attract their attention, overall techniques are important.

 MARKETING PLAN

A marketing plan is necessary for our business Shake N' Wings which is a

start-up business that will be launched inside the Panabo City Senior High School. A start-up

business needs a marketing plan to help it launch successfully. Our mission is to make our

customers satisfied with our food products. Promoting our product with the help of social

media will help our business to spread and will be known for its delicious and excellent food

products.

Marketing Strategies

In selling our product, our marketing strategy is to use social media. A lot of people
now, especially students of Panabo City Senior High School are using Facebook so we
decided to post our product to grant more customers to come to our store. The price of our
product will be a budget friendly and affordable one.

The regular price of our product. We decided to make the prices of our products
affordable since our target markets are the majority of students.

For the opening of our business, we will have an exciting promo for the first 5 lucky
customers that will be posted on our Facebook page. We will also avail a delivery, only
inside of the campus , and they can also contact us via call or message with our social
media.
 OPERATIONS AND DEVELOPMENT PLAN

Our business pursues good services, we have a lot of plans to make our business

successful. We are going to sell our products in our stall inside the Panabo City Senior High

School. We will make a page on facebook since most of the students are using social media

always in this generation, we will be posting our products to inform everyone, to encourage

them, to persuade them, and get their attention to buy our products, we also want them to

give a feedback about out products so that we can improve and develop our business.

Product Processing Information

Chicken Wings is a well-known food that has been spread throughout the Philippines

because of its mouthwatering taste and appearance. On the other hand, Shake is also one

of the famous drinks that could freshen up someone, the refreshing deliciousness of fruit is

giving a summer vibe. We follow a step-by-step process including the key step to guarantee

the best quality of the Shake and Chicken Wings that we could ever make.

To begin everything, we clean and sanitize ourselves ensuring the safety of our

customers. Sanitizes and cleans everything from utensils to ingredients we will use. And to

guarantee the cleanliness satisfaction of every customer we make sure that everything is

well cleaned and sanitized.

Once we have prepared ourselves, we will be moving on to preparing our equipment and

tools to use and als the ingredients that we will be using. Firstly, we will prepare our

marinated wings to fry it, after that we will cook the sauce of flavor that we will be using. The

next one is preparing the ice for our shake and juice.
For the shake, the customer has the right to choose what flavor they want to buy. We have a

rocky road with chocolate drip inside the packaging and mango as our another option for

flavors. For the fries, we will be cooking it just right, not half cooked and absolutely not

overcooked.

Business Equipment

The production or the making process of our products requires equipment and tools to use.

The things have their own function and purpose and these are the following:

Blender: the purpose and function of our blender is to mix the required ingredients for our

shake.

Stove: to make our frying pan hot for us to cook our chicken wings and fries in a pan.

Frying pan: to fry our chicken wings and make sauces, and also for our fries.

Spatula: for our chicken wings to get or put the food that we will be frying, we need a tool to

fry it because it is hot.

Measuring cup or measuring spoon: to measure evenly the ingredients that we will be using

so that the taste of our products are not disappointing.

Bowl or plate: to set aside the necessary things.

Product Resources

Raw materials:

Chicken wings- the main necessary subject of our chicken wings.

Bag of fries- for us to sell fries.

Powdered flavor of rocky road- an option for our customer when they want to buy our shake.

Powdered flavor of mango- another option if they prefer mango.

Butter- this we will be using when frying our chicken wings.\

Ingredients for our chicken wings- to add delicious taste for our chicken wings.

Ice- made with water that has been frozen into a solid or below 0 celsius or 32 degrees

fahrenheit.

Chocolate syrup- for our rocky road to add sweetness in it.

Evaporada- to add sweetness and deliciousness for our shakes.

 THE MANAGEMENT TEAM

Our team, with its broad set of skills and our coordinated democratic structure, can

successfully collaborate to generate outcomes. With this staff, we are optimistic that our

company will be profitable within two years.

Duties and Responsibilities

The Chief Executive Officer of the company is Ms. Precious Kim Inaje, her role in the

business is responsible for the success and daily operation of the business, she is the one

who will manage and handle the business.

The Operational Manager is Ms. Marie Bago, her role is to manage all activities in the

production and services carried by a company.

The Administrative Manager is Ms. Xanthia Janer, her role is to help manage the

payroll and personnel database by organizing the schedule.

The Marketing Manager is Ms. Aimme Cenia, her role is to attract potential customers

and maintain current ones, and is responsible for the development, implementation, and

execution of strategic marketing plans within an entire organization.

The Accounting Manager is Ms. Heather Aton, her role is to handle the overall

management and supervision of the accounting officers, audit financial statements, and the

preparation of reports for senior management.

The Administrative Assistant is Ms. Princess Queen Malnegro and Ms. Shane Mayao, their

duty is to handle administrative requests and queries from senior managers, organizing and

scheduling appointments with admin software, and planning meetings and taking detailed

minutes.

The Marketing Coordinator is Ms. Kristine Luson, Ms. Dawndhel Marie Zamora, Mr. Franze

Angelo Abate , and Mr. Jasper Andrei Cada, their role is to work with management teams to

improve marketing efforts by creating and managing advertising campaigns.

ORGANIZATIONAL STRUCTURE
 CRITICAL RISKS

The production of our business may provoke risks like any other business. It is

crucial for businesses to acknowledge and manage the possible risks for their business to be

much better. In this document, the possible risks to our business will be delineated with the

process of how we will avoid and manage them. The company will try to manage these risks

as a company should be doing to avoid negative effects on the business it launched.

Market Acceptance

Market acceptance refers to how well a product or service is received by the target

market. To increase market acceptance, our company will be conducting market research to

identify our customers' wants and develop products or services that meet those needs. We

also need to ensure that our products or services are priced competitively, have a good

reputation, and are easily accessible to our target audience.

We will be selling our products as affordable as they should be since the majority

of our target market is students. We made sure that the place of our business is

eye-catching to where the target markets will be attracted to. Furthermore, the packaging will

be a drink at the bottom and solid food on top whereas customers can also buy the products

solo, we made sure that the packaging is suitable for our customers and for us to lessen our

expenses for the customers to buy affordable products from us.

Competitor Response

It is crucial to have a plan in place to identify and mitigate the risks associated with

competitors. The first thing that SHAKE N' WINGS company can do is conduct a competitive

analysis: we will be analyzing and understanding our competition, including its strengths,

weaknesses, target market, and marketing strategies. Next is to identify our unique selling

proposition (USP): We will make sure that product or service is differentiated in some way

that our competition can't replicate. Hence, is to build strong customer relationships: we will

be focusing on building strong relationships with our customers by providing excellent

customer service and personalized experiences. Customers are more likely to stay loyal to

your brand if they feel valued and heard. Lastly, is to stay agile: we will be flexible and ready

to adapt to changes in the market or the competition. Having an agile business model can

help us respond quickly and stay ahead of our competitors.

Longer Time and High Expense

It may take longer and need more resources than expected to start and run this

business, which would result in higher costs and a longer period to break even. We want to

create a thorough business strategy with a thorough financial projection to identify and

properly allocate resources in order to reduce this risk. We will also look at ways to save

costs, such as buying in bulk and running operations more efficiently.

Financing

Our company is not an exception, as funding is an essential component of any business

plan. Equipment, materials, and marketing may need to be purchased up front in

considerable amounts for this operation. Additionally, in order to attract funding from

potential lenders and investors, we will make sure that we have a strong financial plan with a

thorough projection of the anticipated revenue and costs.

 OFFERING

Offering refers to the general benefits or satisfaction that a firm provides to its target

markets. A physical good or service and any related services, such as packing, installation,

upkeep, warranties or guarantees, and field support, make up an offering.

Funding Information

Funding information refers to details or data associated with obtaining financial resources to

support or invest in a business venture. It is critical for entrepreneurs and business owners

as they consider their options and make decisions on the best way to finance their business

and achieve their goals.

Capital cash - 2,200

Equipments and tools - 0 (provided)

Supplies - 1,800

Furnitures - 400

total = 2,200
 EXIT STRATEGY

An exit strategy, which describes how a business owner intends to sell or transfer

ownership of their company, is an essential component of entrepreneurship. It's a calculated

strategy created to support business owners in maximizing the value of their company and

achieving their long-term objectives. The market environment, the business's financial

success, and the owner's personal objectives must all be carefully taken into account when

developing an exit strategy. A well-planned exit strategy can help entrepreneurs avoid

common pitfalls and ensure a smooth transition of their business to new owners or investors.

Cashing Out Process

If ever our business didn't reach the profit we were hoping for, we'll end up in

bankruptcy. We must develop a comprehensive strategy that will assist us to recover our lost

funds in every way possible.

First, we must analyze the situation. It is very important to identify areas where the business

was not profitable.

Second, the CEO and the shareholders must negotiate on how we'll be able to compensate

for our lost money.

Third, in order to recoup our investment, we might sell our products for less than we

originally intended.

And lastly, if everything falls into our control and we receive our money back, we have the

choice to accept it or reinvest and consider starting another business.

In summary, recovering from lost funds from a failed business requires careful

analysis of the situation, negotiating with creditors, selling products at the lowest possible

price, and deciding whether you should reinvest or accept the money and leave.
Intervention of Investment Recovery

The company has slowed and has poor earnings and sales. Possibly due to the

fact that we provide comparable products. The CEO chose to sell our product for less than

what we had originally planned. The method is as follows: The CEO must locate a location

where customers can find the store with ease, offering outstanding customer service is just

one of several strategies to attract customers.

Second, if the final location has been identified, the next step is identifying the final

pricing. Third, once everything is finalized and the price is set, be prepared to sell it. Finally,

after the sale, the CEO should give the shareholders their share of the proceeds.
 FINANCIAL PLAN

A financial plan facilitates assessing the viability of an idea and then keeps you on

track to a financial condition as it develops. Financial planning guarantees: Setting aside

future revenue for business technology components. Measuring the actual expenditures

made by business technology components and comparing real expenses to budgeted prices

to discover variances and recommend remedial measures.