Business Plan For Training For PO 03 Aug 2017

Step by Step Guide
To
Business Planning
By
Farmers Producers’ organisations
Bankers Institute of Rural Development
Lucknow
2017
FOREWORD
My grandfather used to say that once in your life you need a doctor, a lawyer, a policeman and a
preacher but every day, three times a day, you need a farmer!
-- Brenda Schoepp
Despite the important role played by the farming community, majority of the farmers are facing
distress due to a combination of several factors which include small land holding, lack of access to
quality inputs (seeds, fertilizers, pesticides, credit, etc.) and problems related to marketing of output.
These problems are faced more by small, marginal and tenant farmers who constitute 90% of the total
farmers in India.
Collectivization of such producers, into Farmers’ Producer Organisations (FPOs) has emerged as one
of the most effective ways to address the challenges faced by these farmers. The FPOs facilitate hassle
free access to financial and non-financial services at doorstep of the farmer at the right time on one
hand and in realising bigger pie of consumer rupee for their products, on the other. More than anything
farmers will have comfort of an umbrella that would be working “24X7” for their welfare.
While the FPOs are promoted by multiple development agencies like, NABARD, Small Farmer Agri-
business Consortium (SFAC), Corporates, Community Based Organisation CBO), etc., it is for the FPOs
to mould themselves from being mere sellers and buyers to business organisations with commercial
outlook. For such a thing to happen, FPOs need to have a proper vision which gets reflected in a
realistic business plan with numbers and time-lines attached to it.
Bankers Institute of Rural Development (BIRD) has been fore-runner in capacity building of FPOs from
inception of FPO movement in the country. The feedback from the field revealed that access to financial
resources is major impediment in broadening their business activities. In addition to low capital base,
lack of a sound business plan dissuade the financial institutions in extending credit facility the FPOs.
This has emerged as a critical gap in the FPO movement. To fulfil this gap, BIRD has designed a manual
on “Step by Step Guide to Business Planning by FPOs” which will be of immense help to FPOs.
Although, this manual is supposed to be like a “do it yourself” type guide, it will be preferable that it
is administered in by a trainer who has either gone through a trainers training programme (TTP) on
FPOs or has good understanding of the subject.
I congratulate Team BIRD for bringing out this, one of its kind, manual.
I look forward for suggestions from all the stakeholders for improving this small contribution by us.
(Dr D V Deshpande)
Director, BIRD
03 Aug 2017
Author’s note
With more than 85% of framers being small and marginal category, the limited requirements of
inputs, limited farm surpluses force the farmers to source the inputs in retail and sell unprocessed,
ungraded/ sorted product in bulk at village level. In such situation, sourcing the inputs and
primary processing and marketing of outputs by farmers on a collective manner is the only way
through which farmers can expect to take advantage of collective bargaining. Such collectives also
facilitate extension efforts of Government much easier and also industry can deal with one agency
for their raw materials rather than large number of farmers. Delayering in markets is very effective
through active farmers’ collectives.
More than 5000 Farmers’ Producers’ Organisations (FPOs) are established across the country
through initiatives of NABARD, SFAC and other agencies. These FPOs are expected to work on
business lines. Based on the interactions in the Programmes and other feedback from NABARD,
SFAC and other agencies, we feel that the challenges in the FPOs regarding business plans are as
under:
- Conceptualising the business potential existing in their area of operation

- Analysis of the risk involved
- Selection or scoping the business and how it can impact the FPO and it’s members
- Understand the business they can pickup
- Designing a risk mitigation plan for the business they plan to enter
- Understanding fund requirement
- Preparation of a financial plan with proper numbers
o Manpower planning
o Infrastructure plan
o Expenditure and income Statement
o Projected Balance Sheet
o Assessment of funds requirement
- Tapping the funds
- Rolling of business plan
- Designing a benefit sharing mechanism with members and ensuring adherence to same
A business plan without Governance structure and understanding the compliance requirements
will only lead to future issues on sustainability of FPO as an organisation. The present attempt is
to provide a step by step guide to preparation of business plans by FPOs.
A common refrain is that FPOs may not be in a position to prepare such business plans. Authors
of this guide book would like to reiterate that the inputs in this book are based on actual business
plans prepared by many FPOs across the country (yellow sheets) and so it would not be impossible
for any FPO aspiring to run a business to prepare a reasonably good business plan (white sheet),
perhaps, with some initial help from Producer Organisation Promoting
Institutions/departments/agencies etc.
The booklet is designed in such a way that the CEO would be seeing a chapter plan and content
from one of the business plans prepared else-where in the country and would use the same for
filling up the data in the blank sheets provided for his business plan. The sources from where the
data can be tapped or generated is also given so that he can access the same. Let us also try from
village sarpanch, block office or wiki villages in India and you would find that information is, after
all, readily available.
The contributions and suggestions of many faculty members of BIRD/NBSC and officers from
NABARD at various offices and encouragement and precise inputs and feedback from Director
and Joint Director of BIRD are invaluable in bringing this guide book to present shape and
respectfully acknowledged.
We look forward for your feedback and suggestions for improvement.
All the best! Let us say ready set go!

Address for Feedback
training.birdluckniow@nabard.org
bird@nabard.org
bhallamudi.sridhar@nabard.org
Bhallamudi Sridhar
Faculty member, or
BIRD, Lucknow
July 2017 contact me @ +91 9937197666
Contents of the Guide Book
Chapter Page
Contents
no no
Cover Page 1
FPO at a Glance 3
Model contents page 7
01 Context of the project 9
About Farmer Producer
02 12
Company
03 Promoters and Proponents 15
Location map 21
04 Profile of the project area 23
05 Project Villages & Demography 46
Business objectives and product
06 56
planning
07 Governance structure 94
08 Financials and business plan 103
1|Page
Cover Page (Model)* Model Page
BUSINESS PLAN CUM PROJECT REPORT
OF
DASERY PRODUCER COMPANY LIMITED, BANSPAL, KEONJHAR
CIN NO OF THE COMPANY-U01100OR2016PTC025758
Submitted to
NABARD, Regional office, Bhubaneswar
And
S.G.Foundation (POPI)
By Bikram Keshari Mohanty (CEO)
Dasery Producer Company limited.
At-Rugudi, FPO-Talachampei
Block-Banspal, dist. Keonjhar, Odisha
* This is a format. Details here are only for prompting the user for filling up their own specific details.
Please use only relevant formats
1|Page
_________________ PRODUCER COMPANY LIMITED, Plan Page to
be retained
_________________, _________________ district
CIN NO OF THE COMPANY _________________
Put picture of one major activity
SUBMITED TO
NABARD, Regional Office, _______________(RO)
___________________ (POPI)
BY ______________________ (CEO)
____________________ PRODUCER COMPANY LIMITED.
Address
____________________________________
____________________________________
Logo of FPO
2|Page
FPO at a Glance: Updated on --------------- (give date) Model page
Rationale:
- Gives the details at a glance

- It will reduce the problem of culling data from here and there every now and then.
- Receiver of document knows who promoted the agency, who is running and whom to
contact
- Imagine a bank wants to finance you but do not know your phone number!
3|Page
Farmer Producer Organisation (FPO) at a Glance Fill it and retain
Sr No Particulars Details
1. Name of the FPO
2. Legal status Society / Company
3. Registration Act Companies Act / MACS Act/ Coop Societies
Act
4. Registration Number and date
5. Place of registration
6. Registered Address
7. Contact details
▪ Address
▪ Phone / Fax
▪ Email
▪ Website
8. Board of Directors
▪ No of Directors
▪ Women Directors
9. Name of the CEO & Contact
number
10. Number of employees on
payroll
11. Share Capital(₹ lakh)
▪ Authorised
▪ Paid up
12. Number of Share holders
▪ Farmers members
▪ Institutional members
o SHGs
o JLGs
o Farmer clubs
o MACS
o Others
▪ Total
13. Bank account
▪ Bank and branch
▪ Account number
▪ IFS Code
14. Funding agency
▪ Name
▪ Sanction date
15. Area of operation (Enclose as annexure with names and
▪ Districts distance from FPO office)
▪ Blocks
▪ Panchayats
4|Page
▪ Villages
▪ Markets
16. Sectors in which the FPO is ▪ Agriculture
working ▪ Horticulture
▪ Forestry
▪ Animal husbandry
▪ Fisheries
▪ Others
(Retain whichever is applicable)
17. Products and services (Enclose Annexure if necessary)

▪
▪
▪
▪
▪
18. Licenses obtained
▪ Fertilizer (please indicated license number and date)
▪ Pesticide
▪ Seed
▪ APMC
▪ Others
19. Infrastructure available with (Enclose Annexure if necessary)

FPO ▪ Godown
▪ Office building
▪ Retail outlets
▪ Others
20. Business Volume achieved ₹ Year
21. Profit ₹ Year
22. Major Risks faced
5|Page
23. Good Practices Promoted by ▪
FPO ▪
▪
▪
▪
▪
▪
▪
24. Major markets and distances -
25. Major banks and distances Indicate name of branch and distance from FPO
under 26-28
26. RRB Branches
27. Cooperative Bank and Society
28. Commercial Bank Branches
29. Important institutions and Please give name and number if possible under 30-
contact numbers 36
(It is important for you!!!)
30. DDM NABARD
31. POPI
32. Agriculture Department
(ADO/DAO etc.)
33. AH Department (AVO/DVO)
34. Fisheries Department
(AFO/BFO)
35. IFFCO/any fertilizer Dealer
36. Seed Dealer
37. Other Contacts
38.
39.
40.
41.
42.
6|Page
Model Content Page Model Page
SL. NO. CONTENTS PAGE
01. Context of the project 3
02. About producer company 3-4
03. About DPCL, POPI &,NISWASS ,NABARD 4-6
04. Locational map 7
05. Profile of the project area 8-21
06. Vision mission of the company 22
07. Scope in the area 22-23
08. Issues against scope 23-24
09. Analysis of problem 25-27
10. Intervention proposed 27-30
11. Governance structure of company 31-33
12. Organogram 34
13. Financial plan Annexures I-X
7|Page
Content Page
Sr No Item Page
Number
8|Page
Model Page
1. Context of the Project
9|Page
1. CONTEXT OF THE PROJECT* Model Page
The Scheduled Tribe (ST) population in Orissa (22%) is larger than the national average of 8%
& the Scheduled Caste (SC)) population is 16%. Together they account for 38% of the
population. The State has the third highest tribal population in the entire country, which
accounts for roughly 11 percent of the total tribal population of India.
The tribal economy in the State of Orissa is primarily subsistence oriented and based upon a
combination of agriculture, forestry and wage labour. Tribal women play an active role in
both household affairs and also in providing economic input in some form or the other for
survival of families. They contribute the major part of the labour required for agriculture and
collection of Non-Timber forest produce. In addition to this, they take up wage labour
whenever available.
Tribals remain the most disadvantaged section of Indian society in terms of poverty, illiteracy, poor
nutritional & health status and lack of access to social & technical services. In addition tribal
households face inter-related problems of land scarcity, low levels of agricultural productivity and
the absence of economic alternatives which in turn lead to environmental degradation and
borrowing from traders and money lenders at high rates of interest. This vicious cycle of low
productivity, chronic indebtedness and decreasing incomes has progressively undermined
livelihood security and has been accompanied by the weakening of tribal institutions, the
worsening of gender relations, increasing economic stratification within tribal into wider political
and economic structures which tribal men and women are powerless to influence.
*The context of the project should be related to area where the FPO is situated. The example
given here is about an FPO situated in typical tribal area.
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1. CONTEXT OF THE PROJECT
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2. About Farmer Producer Organisation
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2. About the Farmers’ Producer Organisation Model Page
2.1 Back Ground
Producers' Companies are registered under Indian Companies Act, 1956 (section 581C). It can
be formed by any ten or more individuals, each of them being a primary producer or any two
or more producer institutions or a combination of ten or more individuals and producer
institutions can get a producer company incorporated. In terms of the Act, primary produce
includes produce of farmers arising from agriculture, including animal husbandry,
horticulture, floriculture, viticulture, forestry, forest products, re-vegetation, bee raising and
farming plantation products, produce of persons engaged in handloom, handicraft and other
cottage industries: byproducts of such products; and products arising out of ancillary
industries.
2.2. Dasery Producer Company Limited
The proposed FPO is in Banspal Block of Keonjhar district. Banspal Block is in the western
part of the district and the block head quarter is nearly 25 km from the district head quarter
of Keonjhar. There are 21 gram panchayats and 164 villages in this block. As far as different
development indicators are concerned, this is the most backward block in the district with
78% tribal population, 28% literacy rate and 89% of the total households living below poverty
line. Most of the farmers are doing vegetables & horticulture farming in this area. Looking to
this scenario DASERY PRODUCER COMPANY LIMITED was established in 5th September
2016.It was registered under the Company ACT-1956 (amendment 2002-2003 & 2013). The
company will work for farmers in all kind of sustainable agricultural and horticultural income
and marketing of such products. The FPO was formed in the support of NABARD &
S.G.Foundation, Keonjhar.
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2. ______________________ Producer Company Limited
2.1 Back Ground
Producers' Companies are registered under Indian Companies Act, 1956 (section 581C). It can
be formed by any ten or more individuals, each of them being a primary producer or any two
or more producer institutions or a combination of ten or more individuals and producer
institutions can get a producer company incorporated. In terms of the Act, primary produce
includes produce of farmers arising from agriculture, including animal husbandry,
horticulture, floriculture, viticulture, forestry, forest products, re-vegetation, bee raising and
farming plantation products, produce of persons engaged in handloom, handicraft and other
cottage industries: byproducts of such products; and products arising out of ancillary
industries.
2.2 ________________________ Producer Company Limited
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3. Promoters and Proponents
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3. Promoters and Proponents Model Page
The Producer Company was promoted by SG foundation, an NGO registered in Keonjhar

District with fund support from NABARD, Odisha Regional Office Bhubaneswar. The
capacity building efforts were taken by NISWASS under a project of Bankers Institute of Rural
Development (BIRD).
3.1. SG Foundation (POPI)
VISION
Establish a self-confident, self-sufficient and equity based society where everyone can live a
dignified life.
MISSION
Empower the community to plan, implement all programmes and works in a cooperative and
participatory manner.
The aims and Objectives
To provide professional support services for the research/capacity building/skill

development work in relation to social and livelihood development. To impart training on
related various developmental issues to the community/ GOs/NGOs.
At the time of any disaster, SGF will execute charitable relief and rehabilitations work
for the society. To create awareness and develop the literacy on various legal entitlement/
social justice and various critical social issues of the community.
To form and strengthen the women’s/farmers organization/other CBO’s and promote

savings and welfare activities with them.
PARTNERS OF S.G.FOUNDATION
Partners Assignments
Government
NRHM IMNCI Training and ASHA training.
DRDA Social Audit, Skill dev training on value addition, Mango processing
NABARD Watershed , Wadi, Agricultural promotion through farmers club,
Financial inclusion,
TRIFED PLT on Stone Carving, Scientific Honey collection
TDCC Skill development,
Scientific SHG promotion etc.
Honey collection
ORMAS Marketing and Skill dev training on value addition
ATMA/AGRI.DEPT Scientific cultivation of paddy, maize and Ground nut
RWSS Swatch Bharat mission activities
Corporate
16 | P a g e
GPCL Socio-economic Study, Impact Assessment, Needs Assessment
Study
Aditya Birla Group DPR Preparation, Livelihood interventions, Training and Capacity
building.
Others
TERI /DFID Building, Farm
Promotion of Mechanization etc.
Clean Energy Technology
17 | P a g e
3. Promoters and Proponents
The Producer Company was promoted by ____________(POPI), an NGO registered in

___________ District with funding support from _______________(funding Agency). The
capacity building efforts were taken up by ___________ under a project of _________________.
A brief about ____________, ______________ and ___________ is given below.
3.1.0 (POPI)
3.1.1 VISION
3.1.2 MISSION
3.1.3 The aims and Objectives of ______________________ (POPI)
3.1.4 Partners of _________________________________________ (POPI)
Partners & Assignments

Government
NABARD
Banking Sector
Other Agencies
Others Building, Farm Mechanization etc.
18 | P a g e
3.2 NABARD
(http://www.nabard.org
3.2.1 Genesis & Mission
The importance of institutional credit in boosting rural economy has been clear to the
Government of India right from its early stages of planning. Therefore, the Reserve Bank of
India (RBI) at the insistence of the Government of India, constituted a Committee to Review
the Arrangements for Institutional Credit for Agriculture and Rural Development
(CRAFICARD) to look into these very critical aspects. The Committee was formed on 30
March 1979, under the Chairmanship of Shri B. Sivaraman, former member of Planning
Commission, Government of India.
The Committee’s interim report, submitted on 28 November 1979, outlined the need for a
new organisational device for providing undivided attention, forceful direction and pointed
focus to credit related issues linked with rural development. Its recommendation was
formation of a unique development financial institution which would address these
aspirations and formation of National Bank for Agriculture and Rural Development
(NABARD) was approved by the Parliament through Act 61 of 1981.
NABARD came into existence on 12 July 1982 by transferring the agricultural credit functions
of RBI and refinance functions of the then Agricultural Refinance and Development
Corporation (ARDC). It was dedicated to the service of the nation by the late Prime Minister
Smt. Indira Gandhi on 05 November 1982.
Set up with an initial capital of Rs.100 crore, its’ paid up capital stood at ₹ 5,000 crore as on 31
March 2016. Consequent to the revision in the composition of share capital between
Government of India and RBI, the Government of India today holds ₹ 4,980 crore (99.60%)
while Reserve Bank of India holds ₹ 20.00 crore (0.40%).
3.2.2. Functions of NABARD
NABARD’s initiatives are aimed at building an empowered and financially inclusive rural
India through specific goal oriented departments which can be categorized broadly into three
heads: Financial, Developmental and Supervision. Through these initiatives we touch almost
every aspect of rural economy. From providing refinance support to building rural
infrastructure; from preparing district level credit plans to guiding and motivating the
banking industry in achieving these targets; from supervising Cooperative Banks and
Regional Rural Banks (RRBs) to helping them develop sound banking practices and on-
boarding them to the CBS platform; from designing new development schemes to the
implementation of GoI’s development schemes; from training handicraft artisans to providing
them a marketing platform for selling these articles.
19 | P a g e
Over the years NABARD’s initiatives have touched millions of rural lives across the country.
Our milestone achievements have been India’s achievements as well. The SHG Bank Linkage
Project launched by NABARD in 1992 has blossomed into the world’s largest micro finance
project. Kisan Credit Card, designed by NABARD has become source of comfort for crores of
farmers. NABARD have financed one fifth of India’s total rural infrastructure. NABARD were
pioneers in the field of watershed development as a tool for sustainable climate proofing. The
activities of NABARD are as under:
Direct Finance
• Loans for Food Parks and Food Processing Units in Designated Food Parks
• Loans to Warehouses, Cold Storage and Cold Chain Infrastructure
• Credit Facilities to Marketing Federations
• Rural Infrastructure Development Fund
• Direct Refinance to Cooperative Banks
• Financing and Supporting Producer Organisations
• Alternative Investment Funds
Refinance
• Short Term Refinance

• Long Term Refinance
• Eligible schemes for Refinance under Off Farm Sector
20 | P a g e
LOCATIONAL MAP OF KEONJHAR DISTRICT Model Page
KEONJHAR DISTRICT
21 | P a g e
Location Map
Paste your State Map
Names of panchayats where FPO is working
Panchayat Villages
Paste your District Map

and mark the block
22 | P a g e
4. Profile of the Project Area
23 | P a g e
4. Profile of the Projct Area Model Page
4.1 Location (Source : District Web site)
Keonjhar is the fourth largest district in Orissa with a total geographical area of 8,303 square
kilometers, spreading from 850 11’ to 860 22’ east longitude and 200 01’ to 220 10’ north latitude.
It is divided into 13 blocks and 3 sub-divisions. The 2,122 villages (53 uninhabited) of the
district are organized into 286 gram panchayats. There are 4 municipalities in the district. The
district headquarter, Keonjhar is on NH-6 and NH-215 and is connected by road to state
capital Bhubaneswar. The nearest railway station is Jajpur-Keonjhar Road which is 115
kilometers away from Keonjhar. Keonjhar has just recently been connected by broad gauge
rail line but passenger trains are yet to start plying. The surrounding districts of Keonjhar are
Mayurbhanj, Balasore, Bhadrak, Jajpur, Dhenkanal, Angul, and Sundargarh of Orissa and
West Singhbhum district of Jharkhand. All- weather roads connect most of the villages in the
district except those in hilly areas but they need regular maintenance.
4.2 Demographic Pattern
As per Population Census 2001, the population of the district was 15.62 lakh in 2001 that had
a decadal growth rate of 16.83%. Eighty six percent of the population is rural, amongst them
45 percent belong to Scheduled Tribe and 12 percent are Scheduled Caste. As per District
Statistical Handbook 2001, 77% of the total families live below the poverty line. The
population density of the district is 188 per square kilometer with the hilly portions of the
district being sparsely populated.
Within the district, there are lot of variations in socio-economic status of the people as is
shown in the following table.
Block Total No. Of SC ST Literacy % BP

Populatio Household % % L%
n s
Anandpur 95,674 20,344 13 46 54 82
Banspal
85,845 17,937 4 78 28 89
(Block where FPO is located)
Champua 100,485 21,012 9 48 60 81
Ghasipura 133,672 27,675 19 19 72 75
Ghatgaon 102,117 20,948 6 62 57 80
Harichandanpur 122,365 25,521 7 55 50 81
24 | P a g e
Hatadihi 147,996 31,207 26 16 73 65
Jhumpura 97,725 20,718 6 51 54 75
Joda 102,379 22,874 9 65 43 65
Keonjhar 136,567 28,492 10 49 59 76
Patna 92,513 19,304 7 51 61 73
Saharpada 79,048 16,698 9 56 57 80
Telkoi 86,498 17,679 11 51 53 85
Keonjhar District (Rural) 13,82,884 290,409 12 45 59 77
The proposed villages are in Banspal Block of the district. Banspal Block is in the western part
of the district and the block head quarter is nearly 25 km from the district head quarter of
Keonjhar. There are 21 gram panchayats and 164 villages in this block. As far as different
development indicators are concerned, this is the most backward block in the district with
78% tribal population, 28% literacy rate and 89% of the total households living below poverty
line.
25 | P a g e
4.1 Profile of the Projct Area
4.1 Location (Source : Give web address/Source of information)
4.2 Demographic Pattern
Insert more lines if required
Block Total No. Of SC% ST% Literacy % BPL %

Population Households
District (Rural)
26 | P a g e
The proposed villages are in _____________Block of the district. __________ Block is in the
_________ part of the district and the block head quarter is nearly ___ km from the district
head quarter of __________. There are ____ gram panchayats and _____ villages in this block.
As far as different development indicators are concerned, the block has ___ % of SC and ____
% of ST population. Literacy rate is ____ % and ___ % of the total households are below
poverty line.
The members of FPO are mainly drawn from __________________________&

_________________ villages in _________________ panchayat.
27 | P a g e
4.3 Climate Model Page
The climate of Keonjhar is characterized by an oppressive hot summer, high humidity and
erratic rainfall during monsoon season. The whole year may be broadly divided into four
seasons; the hot season lasts from March to May, the period from June to September is the
south-west monsoon, October and November constitute the post monsoon season and the
cold season is from December to February. The normal annual rainfall in the district is 1534.5
mm. The northern part of the district receives more rains than the southern part. Above three
fourth of the annual rainfall in the district is received during the south-west monsoons. The
rainfall distribution at Banspal and Keonjhar Rain gauge station is as below.
Rainfall at Banspal Rain gauge Station

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Rainfall in mm
1995 51.0 34.0 0.0 0.0 157.0 83.0 212.0 318.0 177.0 69.0 77.0 0.0 1178.0
1996 21.0 0.0 0.0 17.0 33.0 231.0 264.0 302.0 107.0 15.0 0.0 0.0 990.0
1997 0.0 0.0 43.0 95.0 37.0 290.0 302.0 285.0 134.0 56.0 41.0 45.0 1328.0
1998 48.0 12.0 12.0 21.0 31.0 237.0 228.0 140.0 252.0 97.0 26.5 0.0 1104.5
1999 0.0 0.0 0.0 0.0 95.2 144.0 88.6 183.0 177.0 128.0 2.0 0.0 817.8
2000 0.0 85.0 0.0 8.0 51.0 201.0 152.0 119.0 67.0 17.0 0.0 0.0 700.0
2001 0.0 0.0 36.0 20.0 44.0 119.0 301.0 138.0 40.0 38.0 0.0 0.0 736.0
2002 11.0 0.0 6.0 5.0 14.0 55.0 53.0 124.0 73.0 22.0 0.0 0.0 363.0
2003 0.0 0.0 1.0 0.0 22.0 84.0 147.0 157.0 88.0 121.0 5.0 4.0 629.0
2004 0.0 0.0 0.0 15.0 9.0 93.0 226.0 345.0 116.0 67.7 0.0 0.0 871.7
2005 3.0 2.0 0.0 0.0 26.0 196.0 357.9 251.5 187.3 243.7 5.2 0.0 1272.6
2006 0.0 0.0 0.0 32.4 179.7 268.7 324.9 398.1 228.0 17.0 14.0 0.0 1462.8
Mean 11.2 11.1 8.2 17.8 58.2 166.8 221.4 230.1 137.2 74.3 14.2 4.1 954.5
Maximum 51.0 85.0 43.0 95.0 179.7 290.0 357.9 398.1 252.0 243.7 77.0 45.0 1462.8
Minimum 0.0 0.0 0.0 0.0 9.0 55.0 53.0 119.0 40.0 15.0 0.0 0.0 363.0
28 | P a g e
Number of Rainy Days
1995 4 4 0 0 6 7 17 17 20 9 3 0 87
1996 2 0 0 1 2 10 15 24 13 5 0 0 72
1997 0 0 1 9 3 9 20 24 15 9 2 5 97
1998 6 2 1 3 4 10 14 14 17 8 2 0 81
1999 0 0 0 0 7 15 8 17 16 12 1 0 76
2000 0 2 0 1 6 15 11 10 8 3 0 0 56
2001 0 0 4 3 5 14 21 17 5 6 0 0 75
2002 2 0 1 1 2 7 6 18 9 2 0 0 48
2003 0 0 0 0 2 9 8 18 11 6 1 1 56
2004 0 0 0 3 2 9 11 19 15 5 0 0 64
2005 1 1 0 0 4 5 12 9 14 9 1 0 56
2006 0 0 0 4 10 13 17 21 15 2 2 0 84
Mean 1 1 1 2 4 10 13 17 13 6 1 1 71
Maximum 6 4 4 9 10 15 21 24 20 12 3 5 97
Minimum 0 0 0 0 2 5 6 9 5 2 0 0 48
Source: Office of the Deputy Director (Agriculture), Keonjhar
Weather Analysis Report
Relative Humidity
Mean daily Mean daily
Month 0830 1730
max temp in °C min. temp in °C
( in IST )
January 25.4 11.7 62 51
February 28.3 14.4 59 43
March 33.2 18.6 51 36
29 | P a g e
Relative Humidity
Month 0830 1730
( in IST )
April 36.9 22.7 53 41
May 38.2 24.6 56 42
June 34.2 24.7 70 65
July 29.7 23.1 82 80
August 29.6 23.6 83 81
September 29.8 22.5 82 81
October 29.2 20.2 77 70
November 27.0 14.8 64 55
December 25.1 11.7 63 54
Annual 30.5 19.4 67 58
It may be seen that the temperatures in summer months (April to June) are between ______________
& ______________ and winter months (Oct to Feb) temperature varies between ______________ &
______________ . The rainy season extends from month of July up to Sept.
30 | P a g e
4.3 Climate
Please present five year data : In case not available give at least Mean , Maximum and Minimum data
along with three years data
Rainfall at Rain gauge Station

Rainfall in mm
20__
20__
20__
20__
20__
Mean
Maximum
Minimum
Number of Rainy Days
20__
20__
20__
20__
20__
Mean
Maximum
Minimum 0 0 0 0 2 5 6 9 5 2 0 0 48
Source: Office of the Deputy Director (Agriculture), ------------------ office
31 | P a g e
Relative Humidity
Month 0830 1730
( in IST )
January
February
March
April
May
June
July
August
September
October
November
December
Annual
Source: Office of the Deputy Director (Agriculture), -----------------------.
It may be seen that the temperatures in summer months (April to June) are between
______________ & ______________ and winter months (Oct to Feb) temperature varies
between ______________ & ______________ . The rainy season is between July and Sept.
Maximum rainfall months are __________ ( mm), __________( mm) __________ (mm).
___________________, ___________________, __________________ months have maximum

rainy days.
32 | P a g e
4.4 Land Use (This information is available in every district handbook. Similarly, any Model Page
book on watershed development usually contains this data)
The break-up of land utilisation in the district and the proposed block are as below:
Keonjhar District Banspal Block

Land use % of Total Area in
Area in Ha. % of Total Area
Area Ha.
1. Forest 310672 37.4 83589 51.0
2. Misc. tree crops and grooves 6000 0.7 941 0.6

not included in net area sown
3. Permanent pastures & other 19631 2.4 1303 0.8

grazing land
4. Culturable waste land 26522 3.2 2075 1.3
5. Land put to non agricultural 76688 9.2 5115 3.1

uses
6. Barren uncultivable lands 93614 11.3 54941 33.5
7. Fallows 50 0.0 0 0.0
8. Net sown area 297823 35.8 15820 9.7
Total geographical area 831000 100.0 163784 100.0
The cultivated area under different land type is as follows.
Land Type Keonjhar District Banspal Block
Cultivated % of total Cultivated % of total

area (Ha) cultivated area area (Ha) cultivated area
Upland 158653 53 12151 77
Medium land 99832 34 3075 19
Low land 39388 13 594 4
Total 297873 100 15820 100
The following table would further elaborate the use of different types of lands.
33 | P a g e
Land Type Present use Present problems
Upland Fallow, occasional upland paddy, - Soil erosion

pulses, oil seeds - Low productivity
Homestead Mixed cropping in Kharif (maize, - Low production

cucumber, vegetables) followed by short - Small homestead
duration mustard using residual
moisture
Medium Short duration paddy (HYV, local) - Crop failure

upland - Low production
Medium Medium duration paddy (HYV, local) - Low production

Lowland
Lowland Relatively long duration paddy (HYV, - Low production

desi)
4.5 Category of landholders
Majority of farming families in the district and in Banspal Block are marginal farmers and
small farmers as shown in the following table.
Keonjhar District Banspal Block
Category Numbers Percentage Numbers Percentage
Marginal Farmers 103016 48 7950 61
Small Farmers 77025 36 4046 31
Big Farmers 33403 16 1041 8
Total 213444 100 13037 100
Source: Office of the Deputy Director (Agriculture), Keonjhar/ PRI exercise with members
34 | P a g e
4.4 Land Use (Source of information)
The break-up of land utilisation in the district and the proposed block are as below:
FPO Villages
-----------------
----------------- District (Tentative based
Block
on PRI)
Land use
% of % of
Area in Area in
Area in Ha % of Total Area Total Total
Ha Ha
Area Area
1. Forest
2. Misc. tree crops and

grooves not included
in net area sown
3. Permanent pastures
& other grazing land
4. Culturable waste
land
5. Land put to non

agricultural uses
6. Barren uncultivable
lands
7. Fallows
8. Net sown area
Total geographical area
35 | P a g e
The cultivated area under different land type is as follows.
Land District Block FPO Villages (

Type Tentative)
based on PRI
Cultivated % of total Cultivated % of total Cultivated % of total

area (ha) cultivated area (ha) cultivated area (ha) cultivated
area area area
Upland
Medium
land
Low
land
Total
Source: Office of the Deputy Director (Agriculture), Keonjhar/ PRI exercise with members
The following table would further elaborate the use of different types of lands.
Land Type Present use Present problems
Upland -
Homestead -
Medium -
upland
Medium -
Lowland
Lowland -
36 | P a g e
4.5 Category of landholders:
Majority of farming families in the district as well as block are small and marginal farmers as
shown in the following table.
FPO Villages (
Tentative)
-------------------District ---------------Block based on PRI
Category Numbers Percentage Numbers Percentage Numbers Percentage
Marginal
Farmers
Small Farmers
Big Farmers
Total
Source: Office of the Deputy Director (Agriculture), _________district/ PRI exercise with members
37 | P a g e
4.6 Water Resources: Model Page
The major river Baitarani comes out of Gonasika hills of Banspal Block and
flows north and east touching the border of Singhbhum district of Jharkhand and flows south
touching Mayurbhanj district of Orissa. It again flows to the south-east entering Anandapur
sub-division (Keonjhar District) and Bhadrak district.
Granite, gneisses acts as the most productive aquifer groundwater development potentials.
Valleys and low-lying areas are suitable for installing dug wells and bore wells. Normal yield
potential of these wells is within 10 liters per second (LPS). Depth of the water table varies
from 1 to 15 m in post monsoon and 6 to 20 m in pre-monsoon. Seasonal water table
fluctuation is from 1 to 6 m.
4.7 Irrigated Area
Irrigated area created (in Hectares) in Keonjhar district and Banspal block is as follows:
Type of irrigation Keonjhar District Banspal Block
Kharif Rabi Kharif Rabi
Major 11150 555 0 0
Medium 15344 4499 0 0
Minor 21146 1802 474 26
LIPs 3272 1859 104 0
Dug Wells 5590 6142 128 73
WHS 856 458 124 8
STW/Bore Well 2090 3256 0 0
Other Sources 6331 10730 330 201
Total 65779 29301 1160 308
38 | P a g e
4.6 Water Resources:
4.7 Irrigated Area (Approximate Area for Villages of FPO to be given)
Irrigated area created (in Hectares) in district and block is as follows:
Type of District Block Area in FPO villages

irrigation
Kharif Rabi Kharif Rabi Kharif Rabi
Major
Medium
Minor
LIPs
Dug Wells
WHS
STW/Bore
Well
Other
Sources
Total
39 | P a g e
4.8 Area under vegetables & fruit crops Model Page
The area under different fruit crops is as below.
Sl. Fruit Crops Area (in Ha.)

Season
No. Keonjhar District Banspal Block
1 Mango Annual 9,126 540
2 Guava Annual 14,780 279
3 Cashew Annual 3,780 65
4 Brinjal Kharif & Rabi 17,431 1042
5 Chilly Kharif & Rabi 6745 789
6 Cabbage Rabi 5456 1078
7 Cauliflower Rabi 6486 1347
Total 22,076 1,451
40 | P a g e
4.8 Area under vegetables & fruit crops
The area under different crops is as below.
Area (in Ha.)

Sl. Crops Season/ Estimated
No. Months District Block Area in FPO
villages
1 Kharif
2 Kharif
3 Kharif
4 Rabi
5 Rabi
6 Rabi
7 Annual
8 Annual
9 Annual
10 Annual
Total
The villages under FPO are famous for ____________, _______________, ______________
crops. There is ample scope for developing value chains in these crops.
41 | P a g e
4.9 Livestock Model Page
Common household animals are cattle, buffalo, goat and poultry. Local breed
of cattle is small in size. People keep livestock for draft purposes and to meet emergencies
except in small pockets of Anandpur sub-division where non-tribal families practice
improved dairy. There are nearly 13,000 crossbred cows and 11,000 buffaloes in the district.
The annual milk production of the district is nearly 40 thousand MT. The total chilling
capacity available with the Milk Union works out to 20,000 litres per day.
4.10 Fishery
There are large number of small village ponds, small and medium tanks covering an area of
3,195 hectares. The minor irrigation projects (MIPS) and reservoirs in the district have
cumulative water area of 3,891 hectares. This reveals that there is ample scope for pisciculture
in the district.
42 | P a g e
4.9 Livestock
Common household animals are ---------------, -------------------, ----------------- and ---------------.

Local breed of cattle is small in size.
The major live stock related activities in our area are as under.
Sr Activity Animal No of families Potential

No Population involved
( approximate)
1 Dairy ---- number
cows
2 Sheep ----- number
3 Goats --------------
Number
4 Poutry --------------
Number
5 Any Other
The annual milk production of the _______________ district is nearly _______ thousand MT.
Location of milk chilling units : 1.______________________ 2. _________________________
The total chilling capacity available with the Milk Union works out to _____ litres per day.
4.10 Fishery
There are large number of small village ponds, small and medium tanks covering an area of
____________ hectares. There are ______________ number of families that are dependent /
having fish ponds. There is scope for ______________ fishery.
43 | P a g e
4.11 Development agencies in the block / district Model Page
There are 1559 primary schools, 612 middle schools, 437 secondary schools and
40 colleges in Keonjhar district. Banspal block has 111 primary schools, 32 middle schools, 19
secondary schools, and 02 colleges. There are 118 bank branches in the district which include
63 branches of commercial banks, 40 branches of RRB, 13 branches of DCCB and two CARDSs.
In Banspal Block there is one commercial bank branch and three RRB branches. The district
has 4 Allopathic hospitals, 8 dispensaries, 9 community health centres, 65 primary health
centres, 1 mobile health unit, 34 homeopathic dispensaries and 49 Ayurvedic dispensaries. In
Banspal Block there is one community health centre, 5 primary health centres, one
homeopathic dispensaries and 3 Ayurvedic dispensaries. There is one Head Post Office at
Keonjhar with 58 Sub-post Offices and 385 Branch Post Offices. In Banspal Block, there are 2
Sub Post Offices and 21 Branch Post Offices. NGOs like PRADAN, LWS, NIPIDIT,
PRAKALPA, Jan Vikas Kendra are working in Banspal Block.
Similarly the District also has a KVK for spreading awareness about farm technology. ORLM
is working in the district for promotion and handholding of SHGs in the district.
44 | P a g e
4.11 Development agencies in the block / district
List of bank branches close to project area
Sr. Bank Branch Distance Comments

No
Location of Major Development Agencies including NGOs in the area.
Sr. Description Location Distance Comments

No
4.12 Opportunities for tie-ups and convergence
45 | P a g e
5. Project Villages & Demography
46 | P a g e
5. Project Villages and Demography Model Page
5.1 Location and Target People:
The location of the company is in Village-Rugudi of Banspal block in Keonjhar dist.
The project is being proposed for selected villages in Banspal block of Keonjhar district
in Orissa State.
Sr. Village Panchayat No of

No members
Total ______ villages ______________ number panchayats _____

members
Project cluster details
Sl Gram Villages Populatio No. of Of which Of Target

N Panchayat n househol Cultivator which HH(No)
o d s member (Additional
(all types s of FPO
)
incl.
tenant
farmers
etc.)
1 Taramakanta Talabirkal
279 48 47 12 20
a
2 Taramakanta Golingsahi
780 139 135 85 15
Gopapur
3 Jatra Dhanagadi 398 94 90 23 40
4 Jatra Adal 1079 188 165 55 60
5 Raiguda Kamagaon 426 78 75 19 30
6 Raigoda Jaldihi 440 95 90 23 35
7 Raigoda Uper
1540 261 245 110 100
raigoda
8 Kalanda(kha) Jodibahala 252 42 38 10 15
9 Kalanda Chandipos
138 28 25 6 10
(Kha) i
10 Singpur Singpur 292 44 40 10 15
47 | P a g e
Sl Gram Villages Populatio No. of Of which Of Target
N Panchayat n househol Cultivator which HH(No)
o d s member (Additional
(all types s of FPO
)
incl.
tenant
farmers
etc.)
11 Jatra Sukadola 1062 176 170 11 75
12 Fuljhar Itapokhari 716 123 115 29 50
13 Banspal Baragoda 735 167 150 38 60
14 Talachampei Sarukudar 461 91 87 22 35
15 Talachampei Sumatha 89 16 16 4 5
16 Talachampei Rugudi 381 72 70 4 35
17 Talachampei Kontakoli 495 78 75 4 15
18 Talachampei Bhaliadal 212 35 32 8 15
19 Talachampei Sriskhunta 423 82 75 19 30
Total
10198 1857 1740 492 660
48 | P a g e
5. Project Villages and Demography
5.1. Project Clusters
Location and Target People:
The location of the company is in Villages of _________, ______________, _____________ of

_____________ block in ____________ dist.
Project cluster details- Existing and Planned Membership
Sl Gram Villages Population No. of Of which Out of Target

No Panchayat household Cultivators which HH(No)
(all types member
incl. tenant of FPO
farmers etc.)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Total
49 | P a g e
5.2 Demography picture of Project Village: ^^ Model Page
Sl Total No. of
Village ST% SC% OBC%
No Population Households
1 Talabirkala 279 48 88 2 10
2 Golingsahi Gopapur 780 139 49 25 26
3 Dhanagadi 398 94 74 0 26
4 Adal 1079 188 94 1 5
5 Kamagaon 426 78 96 1 3
6 Jaldihi 440 95 93 0 7
7 Uper raigoda 252 42 76 2 22
8 Jodibahala 138 28 100 0 0
9 Chandiposi 292 44 100 0 0
10 Singpur 1062 176 85 2 13
11 Sukadola 716 123 87 8 5
12 Itapokhari 735 167 97 0 3
13 Baragoda 461 91 88 7 5
14 Sarukudar 489 82 95 2 3
15 Sumatha 87 16 100 0 0
16 Rugudi 495 78 71 3 26
17 Kontakoli 212 35 78 0 22
18 Bhaliadal 423 82 100 0 0
19 Sriskhunta 405 81 78 20 2
AVG 87 4 9
^^ the information on SC/ST/BC etc. may be important from the point of view of any special
funds/programmes in conjunction with respective development agencies
50 | P a g e
Demography Picture
ST SC OBC
4% 9%
87%
51 | P a g e
5.2 Demography picture of Project Village:
Sl Village Total No. of ST% SC% OBC%

No Population Households
10
11
12
13
14
15
16
17
18
19
52 | P a g e
5.3 Land Category of project Area of our project Villages: Model Page
Sl Village No. Of Total Upland Medium Low Land

N Cultivators Cultivable % Land% %
o Incl. Tenant land(Ac)
Farmers
1 Talabirkala 48 148 68 22 10
2 Golingsahi
139 282 75 18 7
Gopapur
3 Dhanagadi 94 184 85 10 5
4 Adal 188 394 76 18 6
5 Kamagaon 78 174 85 13 2
6 Jaldihi 95 205 82 15 3
7 Uper raigoda 42 118 86 10 4
8 Jodibahala 28 85 86 8 6
9 Chandiposi 44 112 85 5 10
10 Singpur 176 374 75 15 10
11 Sukadola 123 264 82 13 5
12 Itapokhari 167 242 86 10 4
13 Baragoda 91 195 76 22 2
14 Sarukudar 89 195 94 5 1
15 Sumatha 16 26 94 5 1
16 Rugudi 78 145 88 10 2
17 Kontakoli 35 65 80 19 1
18 Bhaliadal 82 175 75 22 3
19 Sriskhunta 81 163 83 16 1
AVG 82.16 13.47 4.37
53 | P a g e
Land category
Low Land
5%
Medium
Land
13%
Upland
82%
54 | P a g e
5.3 Land Category of project Area of our project Villages:
Sl Village No. of Total Upland Medium Low Land %

N Cultivators Cultivable % Land%
o Incl. Tenant land(Ac)
Farmers^
10
11
12
13
14
15
16
17
18
19
55 | P a g e
6. Business Objectives and Product Planning
56 | P a g e
6. Business Objectives and Product Planning Model Page
6.1 VISION OF THE COMPANY
To empower the weaker section / farmers of the society through economic and social progress
by means of self-support and mutual cooperation through the profession of Production,
Collection, Processing and Marketing of Agriculture & horticultural produces.
6.2 MISSION OF THE COMPANY
To create a platform for small and marginal farmers leading to a dignified life having
economic independence and social reorganization”
6.3 STRATEGIC OBJECTIVE OF THE COMPANY
• To ensure our services for at least 2,000 small and marginal farmers of Keonjhar
District by 2018.
• To responsibly utilize forest resources and products including NTFP for sustainable
interdependence of the local population
• To ensure better health and sanitation for the members and their families
• To ensure better education & insurance coverage of all its members
• To intervene in market led intervention, brand promotion, quality control and

technology up gradation
• To promote set up of processing unit of vegetables & mango.
57 | P a g e
6. Business Objectives and Product Planning
6.1 VISION OF THE COMPANY
6.2 MISSION OF THE COMPANY
6.3 STRATEGIC OBJECTIVE OF THE COMPANY
58 | P a g e
6.4 SCOPE IN THE AREA FOR BUSINESS Model Page
After the base line survey by the FPO it has been identified that most of the
people are doing vegetable cultivation along with horticultural activities like mango, sapota
lichi etc. as their income sources. Therefore the Producer Company has decided to do the
agricultural & horticultural business along with some organic manure like vermin compost,
bio compost. First the company has selected what are the products which can easily available
for start of the business. The selected items are given below with their time of availability.
Name of the product Time of cultivation Time of harvesting

Brinjal June & Sept Sept & Feb
Chilly June & Sept Sept & Feb
Cauliflower Sept Feb
Cabbage Sept Feb
Radish Sept Feb
Tomato June & Sept Sept & Feb
Mango Jan May-July
Mustard Sept Jan
Black gram Aug Jan
Green gram Aug Jan
Turmeric May Feb
Badi^^ Jan-June & Oct-Dec
Agarbati^^ Throughout the year Throughout the year
Vermi compost Throughout the year Throughout the year
^^ It is necessary that the FPO should take every activity possible in the area into their
scope/fold so that there is continuous flow of business/income on one hand and employment
generation/ higher income for the members.
59 | P a g e
Model Page
60 | P a g e
6.4 SCOPE IN THE AREA FOR BUSINESS
After the base line survey by the FPO it has been identified that most of the people are doing
vegetable cultivation along with horticultural activities like __________, ___________, _______
etc. as their income sources.
Therefore, the Producer Company has decided to do the agricultural & horticultural business
along with other business as under.
The analysis of activity potential is given under. Selected items are given below with their
time of availability.
Name of the Time of Time of harvesting Number of Area under

product cultivation farmers cultivation/
involved production
level
61 | P a g e
Guide for Filling the Diagram: Model Page
Inner-most Circle:
Fill all the activities in the area that have potential for generating year round activity.
Generally, they are from Animal Husbandry, Non-Farm activities, Processing etc.
Examples can be milk, incense sticks (agarbatties), candle making, pickle making etc.
Central Circle:
Fill all the activities in the area that have potential for generating input business for the FPO.
Generally, they are from Seasonal agricultural operations. For example, if paddy requires urea
in June-July, Aug-Sept, then fill paddy from June to Sept.
Outer Circle:
Fill all the activities in the area that have potential for generating value added business for the
FPO in specific Months.
For example: In case your agency is involved in seed processing, the procurement from Kharif
crop will start by end of Nov and will extend up to end of Jan , the processing will continue
till mid-May and sales will happen during second fortnight of May onwards till first fortnight
of July.
Similarly for vegetable crops like potato ( rabi crop) , the purchase of same can start from Feb
and extend upto March, the sale can happen either with in three months in case FPO does not
have facilities for cold storage or even after six months in case there are cold storage facilities.
62 | P a g e
Business Cycle: Kal-Chakra
Dec Jan
Nov Feb
Core /
March
Oct Year
Round
April
Sept
May
Aug
July Jun
Innermost Circle: Core Business,
Central Circle: Input Business,
Outer Circle : Marketing of Produce/ Value Addition / Storage

etc. 63 | P a g e
6.5 ANALYSIS OF PROBLEM Model Page
After identification of Scope & issues of the area the FPO has made the
problem analysis report. The details are given below -:
1 – INPUT LEVEL
❖ Inputs like Fertilizers, pesticides, seeds, agricultural equipment are not easily
available in the blocks.
❖ Farmers are not getting the proper input in the right time as per their demand.
❖ Farmers have to depend on small retail outlets for their agricultural need.
❖ The farmers are not aware of quality of the products sold to them.
2 – FARMERS LEVEL
❖ As per the base line survey done by the FPO the younger generation are reluctant to
continue in the agriculture.
❖ They need proper guidance from the line department about agriculture.
❖ They are not aware about the various scheme of the Government departments.
❖ There are no other farmers Institution available in the blocks like FPO, Farmers Club
etc.
❖ Institutional level access is one of the major problems for the farmers as per the base
line survey.
3 – PRODUCTION LEVEL
❖ Farmers are not getting proper guidance and proper package of practices for
production for different crops. So their production level is decreasing by the time.
❖ Due to excess use of chemical fertilizers and improper water management, natural
calamities, lack of technology awareness the productivity level is low.
❖ In spite of promotion of mechanization of agriculture in some parts of the areas, most
of the agricultural operations in are carried out manually using simple &
conventional tools & implements like wooden plough sickle etc.
4 – MARKETING
❖ Agricultural marketing is the major problem in Banspal block. Due to lack of proper
facilities in the block the farmers have to depend upon local traders and middlemen
for sale of their farm produce.
❖ There are one or two local market in the block but the farmers are not getting good
price for their product.
❖ Some of the farmers are going outside the district to sell their product but the
transportation cost is very high.
64 | P a g e
❖ The farmers don’t have any contacts or any idea about the good market where they
can get the right price of their product.
❖ Due to absence of an organized marketing structure, private traders and middlemen
capture the marketing of agricultural produce. All these problems are affecting the
income level of the farmers.
❖ PRESENT SINARIO OF MARKETING
FARMERS MIDDLEMEN CUSTOMER
5 – STORAGE
❖ Storage facilities of the area are very much poor. Under such condition the farmers
are bound to sell their produce immediately after harvesting.
❖ There is one cold storage in the district head quarter which is around 50 to 60 km
away from the block.
❖ Due to lack of staying power, farmers are not willing storage their product.
6 – PRICING
❖ Pricing of the product is a big issue for the farmer in the block. Farmers are not
getting proper price for their produce compared to their expenses.
❖ As there is no such big market in the block. Farmers mostly depend on the
middlemen of the area to sell their produce.
❖ In this situation the middlemen and the small vendor are giving the low price to the
farmers.
65 | P a g e
7 – PROCESSING /VALUE ADDITION
❖ There is no food processing or value addition units in the block.

❖ Farmers are not process their produces so the produce value is low.
❖ Lack of knowledge about processing farmers doesn’t include value addition like
grading, sorting, and packaging to increase the selling price.
INTERVENTION PROPOSED
After analyse the problem of the farmers in the area the POPI has proposed some
Interventions through FPO. The core idea of making DASERY PRODUCER COMPANY
LIMITED (FPO) is to bring the farmers together to make them realize the power of collective
bargaining to help them procure better quality of input at lower price and get better price for
their produces. This will help them to enrich their livelihood and income. The farmers will be
more equipped in making decisions regarding the cultivation activities as the farmers will
have knowledge of different govt. scheme, weather conditions, crop management, crop
insurance, crop loan available. The vision of the farmers is going to change because of the FPO
model as they will be looking forward for their standard of business and food processing
business. They can carry out various developmental activities in their village like education,
health etc.
66 | P a g e
6.5.1 ANALYSIS OF PROBLEM
After identification of Scope & issues of the area, we have done the problem analysis report.
The details are given below -:
1 – INPUT LEVEL
2 – FARMERS LEVEL
3 – PRODUCTION LEVEL
4 – MARKETING
67 | P a g e
5 – STORAGE
6 – PRICING
7 – PROCESSING /VALUE ADDITION
68 | P a g e
6.6 Issues with products identified under SCOPE Model Page
NAME OF THE PRODUCT ISSUES Solution Suggested

Brinjal Pricing Collective Marketing
Chilly Pricing Collective Marketing
Cauliflower Pricing & storage Collective Marketing
and Limited Period
Storage
Cabbage Pricing & storage Collective Marketing
and Limited Period
Storage
Radish Pricing Collective Marketing
Tomato Pricing/storage/value addition Collective Marketing
and Grading/Sorting
and Pre Processing
unit for limited volume
of product
Mango Marketing/storage/value addition Collective Marketing
and Grading/Sorting
and Pre Processing
unit for limited volume
of product
Vermi compost Production/marketing Technology Transfer
and Collective
Marketing
Mustard Pricing & marketing Collective Marketing
with tie up
arrangements
Black gram Marketing Collective Marketing
with tie up
arrangements
Green gram Marketing Collective Marketing
with tie up
arrangements
Turmeric Production/marketing Technology Transfer
and Collective
Marketing
Agarbatti Marketing Collective Marketing
with tie up
arrangements
Badi Proper guidence/marketing/making unit Technology Transfer ,
Establishment of
manufacturing unit
and Collective
Marketing
69 | P a g e
6.6 Issues with products identified under SCOPE
The FPO has conducted series of meetings with the members and they have identified the
problems and solutions as under.
NAME OF THE PRODUCT ISSUES Solution Suggested^^
Note: ^^ The solutions suggested should be practical and feasible with in the capabilities of FPO.
70 | P a g e
6.7 Selection of Products: Stage 1 Model Page
Product Months of Months of Need for Need for Need Investment level Technology Machinery Product
investment return marketing Processing for High(H)/ Available(A)/ Available Selected
only Y/N Storage Medium(M) Feasible(F)/ Y/N Y/N
Y/N Y/N /Low(L) High Cost(H)
Brinjal June & Sept Sept & Feb Y N N L A N Y

Chilly June & Sept Sept & Feb Y Y Y L A Y Y
Cauli Sept Feb
Y N Y M A N Y
flower
Cabbage Sept Feb Y N Y M A N Y
Radish Sept Feb Y N Y M A N Y
Tomato June & Sept Sept & Feb Y Y Y M A Y Y
Mango Jan May-July Y Y Y M A Y Y
Vermi Throughout Throughout
Y N Y H A N Y
compost the year the year
Agarbati Throughout Throughout
Y Y Y L A Y Y
the year the year
Mustard Sept Jan Y Y Y L A Y Y
Black gram Aug Jan Y N Y M A N Y
Green Aug Jan
Y N Y M A N Y
gram
Turmeric May Feb Y Y Y M A Y Y
Badi Jan-June &
Y Y Y M A Y Y
Oct-Dec
71 | P a g e
6.7 Selection of Products: Stage 1
Product Months of Months Need for Need for Need Investment level Technology Machinery Product
investment of marketing Processing for High(H)/ Available(A)/ Available Selected
return only Y/N Storage Medium(M) Feasible(F)/ Y/N Y/N
72 | P a g e
Product Months of Months Need for Need for Need Investment level Technology Machinery Product
investment of marketing Processing for High(H)/ Available(A)/ Available Selected
return only Y/N Storage Medium(M) Feasible(F)/ Y/N Y/N
73 | P a g e
6.8 Selection of Products: Stage 2 Model Page
Product Is it Is it No of Is there any Have Are you Major Issues Major Selected
new existing Families existing you aware of (Pricing/ Opportunities Y/N
product product Involved agency got technology Marketing/ ( Value
for the working on experi (Y/N) Production) Addition/
Area product ence Market
Is so give Availability/
name (Y/N) Any Other)
Brinjal Pricing/ Market

N Y N Y N Y
Marketing Availability
Chilly Pricing/ Market
N Y N Y N Y
Cauliflower Pricing/ Market
N Y N Y N Y
Cabbage Pricing/ Market
N Y N Y N Y
Radish Pricing Market
N Y N Y N Y
/Marketing Availability
Tomato Pricing/ Market
N Y N Y N Y
Mango Pricing/ Market
N Y N Y Y Y
Vermi compost Marketing/ Market
Y N N Y N N
Production Availability
74 | P a g e
new existing Families existing you aware of (Pricing/ Opportunities Y/N
product product Involved agency got technology Marketing/ ( Value
for the working on experi (Y/N) Production) Addition/
Area product ence Market
Is so give Availability/
name (Y/N) Any Other)
Mustard Marketing/ Market

Y N N Y N N
Black gram Marketing/ Market
Y N N Y N N
Green gram Marketing/ Market
Y N N Y N N
Turmeric Marketing/ Market
Y N N Y N N
Badi Marketing/ Market
Y N N Y N N
Agarbati Marketing/
Y N N N N N
Production
75 | P a g e
6.8 Selection of Products: Stage 2
new existing Families existing you got aware of (Pricing/ Opportunities Y/N
product product Involved agency experie technology Marketing/ ( Value
for the working on nce (Y/N) Production) Addition/
Area product Market
Is so give (Y/N) Availability/
name Any Other)
76 | P a g e
new existing Families existing you got aware of (Pricing/ Opportunities Y/N
product product Involved agency experie technology Marketing/ ( Value
for the working on nce (Y/N) Production) Addition/
Area product Market
Is so give (Y/N) Availability/
name Any Other)
77 | P a g e
6.9 Interventions on Input Side Model Page
The FPO has conducted a study on the input supply situation in the area and realised that the farmers are procuring inputs for
the agriculture / allied activities/ non-farm activities on retail basis and they are also not in a position to procure them on time and many times
the inputs are spurious. The summary of position is as indicated below.
Y: Available easily N: Not available easily
Product Seed Fertiliz Bio Pesticide Bio Small Large Irriga Tech Soil Other Product
s er Fertilizer s Pesticide equipme Equipment tion nolog Testin Equipme Selected
s s nt y g nt/Input Y/N
Assis s
tance
Brinjal N Y N Y Y Y N Y Y Y Y
Chilly N Y N Y Y Y N Y Y Y Y
Cauliflowe N Y N Y Y Y N Y Y Y Y
r
Cabbage N Y N Y Y Y N Y Y Y Y
Radish N Y N Y Y Y N Y Y Y Y
Tomato Y Y N Y Y Y N Y Y Y Y
Mango N N N N N Y N N Y N Y
Vermi Y N N N N Y N N Y N Y Y
compost
Mustard Y Y N Y Y Y N Y Y Y Y
Black gram Y Y Y Y Y N Y Y Y Y
Green Y Y Y Y Y Y N Y Y Y Y
gram
78 | P a g e
Product Seed Fertiliz Bio Pesticide Bio Small Large Irriga Tech Soil Other Product
s er Fertilizer s Pesticide equipme Equipment tion nolog Testin Equipme Selected
s s nt y g nt/Input Y/N
Assis s
tance
Turmeric Y Y Y N Y Y N Y Y Y Y Y
Badi Y Y Y
Agarbati Y Y Y
79 | P a g e
6.9 Interventions on Input Side
The FPO has conducted a study on the input supply situation in the area and realised that the farmers are procuring inputs for the agriculture /
allied activities/ non-farm activities on retail basis and they are also not in a position to procure them on time and many times the inputs are
spurious. The summary of position is as indicated below.
Y: Available easily N: Not available easily
Product Seed Fertiliz Bio Pesticide Bio Small Large Irriga Tech Soil Other Produc
s er Fertilizer s Pesticide equipme Equipment tion nolog Testing Equip t
s s nt y ment/I Selecte
Assis nputs
d
tance
Y/N
80 | P a g e
Product Seed Fertiliz Bio Pesticide Bio Small Large Irriga Tech Soil Other Produc
s er Fertilizer s Pesticide equipme Equipment tion nolog Testing Equip t
s s nt y ment/I Selecte
Assis nputs
d
tance
Y/N
81 | P a g e
6.10 Information on occasions with specific requirements Model Page
The FPO has conducted a study on the requirement of members and non-members on specific festive occasions.
Ganesh Puja ( Aug/Sept) Durgapuja ( Oct)
Packets of flowers / Packets of flowers /

- Fruits - Fruits fruits/sweets can be
- Flowers fruits/sweets can be - Flowers
produced and sold. produced and sold.
- Sweets - Sweets
- Children Dresses
Children’s dresses can be
- Children’s Dresses Children’s dresses can be
Selected : Y procured and sold Selected : Y procured and sold
Diwali (Oct/Nov) Holi March)

Packets of flowers / fruits/sweets Packets of flowers / fruits/sweets can be
- Fruits
can be produced and sold. produced and sold.
- Fruits - Flowers
- Flowers
Children’s dresses can be procured
- Sweets Children’s dresses can be procured and sold
- Sweets - Colours and
and sold Colours and pitchkaries can be sold
- Crackers/Candles Gulal
- Children Dresses Cracker shops can be organised - Children
Selected : Y Dresses
Selected : Y
Republic day and Rajo (Local Festival) – Jun Packets of flowers /

Independence Day Packets sweets can be produced and sold. - Fruits fruits/sweets/Decorative Swings can
- Flowers - Flowers be produced and sold.
Flags and other accessories for schools and
- Sweets - Sweets
children Children’s dresses can be procured
- Flags and other - Decorative Swings
accessories - Children Dresses and sold
Selected : Y Selected : Y
82 | P a g e
School Admission Time ( April-May) Christmas /New Year ( Dec )
- School Bags - Cakes
SHGs can be engaged for stitching school
- Dresses - Dresses SHGs can be engaged for stitching Children’s
dresses
- Shoes - Sweets dresses
- Water Bottles Other items can be procured and sold to
- Lunch Boxes members and non-members Other items can be procured and sold to
etc. members and non-members
Dec, New Year

and Christmas
Nov, Diwali Feb: Shiv Ratri
Jan , Republic
Day
Oct , Puja March, Holi
y
Sept , Ganesh
Puja April & May
School
Aug , Admission
Independence
Day
Jun , Rajo
83 | P a g e
6.10 Occasion:
The FPO has conducted a study on the requirement of members and non members on specific festive occasions
Ganesh Puja ( Aug/Sept) Durgapuja ( Oct)
Packets of flowers / Packets of flowers /

- Fruits - Fruits fruits/sweets can be
- Flowers fruits/sweets can be - Flowers
produced and sold. produced and sold.
- Sweets - Sweets
- Children Dresses
Children’s dresses can be
- Children’s Dresses Children’s dresses can be
Selected : Y procured and sold Selected : Y procured and sold
Diwali (Oct/Nov) Holi March)

Packets of flowers / fruits/sweets Packets of flowers / fruits/sweets can be
- Fruits
can be produced and sold. produced and sold.
- Fruits - Flowers
- Flowers
Children’s dresses can be procured
- Sweets Children’s dresses can be procured and sold
- Sweets - Colours and
and sold Colours and pitchkaries can be sold
- Crackers/Candles Gulal
- Children Dresses Cracker shops can be organised - Children
Selected : Y Dresses
Selected : Y
Republic day and Rajo (Local Festival) – Jun Packets of flowers /

Independence Day Packets sweets can be produced and sold. - Fruits fruits/sweets/Decorative Swings can
- Flowers - Flowers be produced and sold.
Flags and other accessories for schools and
- Sweets - Sweets
children Children’s dresses can be procured
- Flags and other - Decorative Swings
accessories - Children Dresses and sold
Selected : Y Selected : Y
84 | P a g e
School Admission Time ( April-May) Christmas /New Year ( Dec )
- School Bags - Cakes
SHGs can be engaged for stitching school
- Dresses - Dresses SHGs can be engaged for stitching Children’s
dresses
- Shoes - Sweets dresses
- Water Bottles Other items can be procured and sold to
- Lunch Boxes members and non-members Other items can be procured and sold to
etc. members and non-members
Dec
Jan
Nov
Feb
Oct March
Sept
April
Aug
May
Jun
85 | P a g e
6.11 INTERVENTIONS PROPOSED
After analyse the problem of the farmers in the area the FPO has proposed some
Interventions. The core idea of making DASERY PRODUCER COMPANY LIMITED (FPO) is
to bring the farmers together to make them realize the power of collective bargaining to help
them procure better quality of input at lower price and get better price for their produces.
This will help them to enrich their livelihood and income. The farmers will be more equipped
in making decisions regarding the cultivation activities as the farmers will have knowledge of
different govt. scheme, weather conditions, crop management, crop insurance, crop loan
available. The vision of the farmers is going to change because of the FPO model as they will
be looking forward for their standard of business and food processing business. They can
carry out various developmental activities in their village like education, health etc.
6.12 Custom Hiring Business
The PO is presently exploring possibility of starting equipment hiring business and mainly
would like to concentrate on small equipment as well equipment useful for Post harvest
processing.
6.13 Banking Business (BC/BF)
The FPO is approaching local banks for getting appointed as BC and would like to appoint
BCAs and Banking facilitators. They have contacted the banks and are also willing to pay for
the training of youth to be appointed as BCA/BF.
86 | P a g e
6.11 INTERVENTIONS PROPOSED
Farm Sector:
Input Supply
Marketing
Value Addition including processing
Other Business
Custom Hiring Business
Banking Business (BC/BF)
87 | P a g e
6.10 DESIGN OF DASERY PRODUCER COMPANY LIMITED Model Page
AGRICULTU
RAL
INPUT/VEG
.OUTLET
COLLECTIO
N AND OTHER
STORAGE DPCL SOCIAL
SERVICES
CENTER
FOOD
PROCESSING
UNIT
DPCL is planning for doing of Agricultural outlet, collection & storage center, food processing
unit, other social services in the block.
AGRICULTURAL INPUT/ VEGETABLE OUTLET
• DPCL will market all input particularly organic product like vermi-compost, bio
compost and seeds, agricultural equipment through its outlet or sale centre. It will help
to reduce the expenses of their farming.
• Additional information like subsidies, agricultural loan, agricultural insurance,
several govt. scheme will also given by DPCL.
• DPCL is planning for set up a Agri-Mall in the block for smooth running of the
business.
COLLECTION & STORAGE CENTER
• Collection center will be established by the company in selected clusters in the block.
• One storage center will be established in company premises for cleaning, sorting,
grading of the products.
• The center will be managed by the local level SHGs/ youth on commission basis for
better functioning.
88 | P a g e
• In the initial stage the company will take the storage house on rent. The farmers can
store their produce in the storage house when market goes down and take their
produce to the market when the market is higher.
• The company will provide credit facilities to the farmers on their produce which was
stored in the village.
PROCESSING & VALUE ADDITION UNIT
• Processing & value addition is the most important part to the agricultural sector
because when processed product going to the market the price of the product is
increasing.
• Keeping this in view DPCL is planning to establish a Processing & value addition unit
of the produces in the block. But DPCL will not entering in to the processing unit in
first 3 years. The company will plan to think of setting up processing unit for locally
available product like Mango, Tomato etc.
• These processing units may come up in the form of small scale grading/shorting,
packaging units for primary level of value addition as well as fully mechanized
processing units for large scale processing unit.
• Small scale units with more manual operations could exist in the form of decentralized
processing units managed by the village level groups.
OTHER SOCIAL SERVICES
• DPCL will provide other social services like farmers training about new practices in
the field. Company will provide Agronomist to increase production and proper
guidance of crop protection.
• Company will introduce protective cultivation to farmers for increasing productivity
in farming like poly house, shade net house etc.
• Soil testing services must be done for the farmers to suggest them about soil
production capacity to choose proper crop for cultivation.
• Company will motivate the farmers towards organic farming through training &
doing exposure to the other area.
TRANSPORTATION FACILITY
• One of the main draw back in the agriculture is the mode of transportation in the area.
• Company will focus on the shortest market for the business because for the high
transportation cost.
• Company will follow a direct marketing initiative wherein they would continue to sell
their produce to institutions like hotels, schools, mall etc.
• In order to maximize the profits the company may propose to buy/rent a four wheeler
for better transportation.
89 | P a g e
MARKETING PLAN
• DPCL has developed market linkages for input & seeds procurement from various
reputed companies from Bhubaneswar & Cuttack.
• This will help in ensuring timely supply of inputs and seeds in the best quality which
further helps the company to have advantages over any such kind of business running
in the area.
• Company will also coordinate with the various irrigation companies/ agencies (both
Government & private sector) for laying wells / sprinklers etc. in farmers’ fields for
facilitating better production.
• Company will also employ a marketing/ agriculture expert to help the farmers.
• Company will also help in farmers selling some products directly to customer.
• There is a huge potential for fresh vegetables in the area which can be marketed in
the nearby town.
• Company can make a promotion for the farmers produce like advertising, promotion
camp, direct campaign etc.
• There will be differential pricing mechanism for attracting non-members into taking
membership.
• Company may go to the various trade fairs organized by Govt. department in the town
area.
90 | P a g e
6.11 DESIGN OF -------------------------------------- PRODUCER COMPANY LIMITED. (Change the diagram accordingly)
FPO Buniness Division
Major Wings Input wing Output Wing Marketing Wing
Fertli Other Veget Gradi

zer Servic able nd/so Production
and es incl Collec rting Processi ( Badi/
Divisions pestic machi tion and ng Vermi
compost)
ide nery Centre marke
Shop Hubs s ting
91 | P a g e
The __________________ FPO is planning for doing of Agricultural outlet, collection & storage
center, food processing unit, banking services, custom hiring services and other social services
in the block.
AGRICULTURAL INPUT BUSINESS
VEGETABLE OUTLET BUSINESS
COLLECTION & STORAGE CENTER
PROCESSING & VALUE ADDITION UNIT
92 | P a g e
BANKING SERVICES
CUSTOM HIRING SERVICES
TRANSPORTATION FACILITY
MARKETING PLAN
OTHER SOCIAL SERVICES
93 | P a g e
7. Governance Structure
94 | P a g e
7. GOVERNANCE STRUCTURE OF THE COMPANY Model Page
7.1 Capital Structure
The company is Producer Company within the meaning of section 581A (1) read with
section 581C (1), 581C ( 5) and Section (I)(iii) of the Companies ACT, 1956 with a minimum
paid up capital of Rs.1,00,000.00 ( Rupees One Lakh Only), or such higher paid up capital
as may be prescribed by the Act and accordingly.
• Restricts the right to transfer its shares, if any:-

• Prohibits any invitation to the public to subscribe for any shares on, or
debentures of, the company;
• Prohibits any invitation or acceptance of deposits from persons other than its
members, directors or their relatives.
The authorized share capital of the Company is Rs. 10,00,000/- ( Rupees Ten Lakh only)
divided into 10000 (Ten Thousand) equity shares of Rs.100/- ( Rupees Hundred Only) each
with the power to increase and reduce the capital of the Company and divide the shares
in the capital for the time being into one class and attached thereto rights, privileges or
conditions in such manner as may for the time being be provided by the Regulations of the
Company.
• Subject to the provisions of these articles, the shares be under control of the Board
of Directors who may allot or otherwise dispose of the same to such as the Board
of Directors thinks fit subject to the provision of Article 4 hereof.
• The Board may issue and allot shares in the capital of the Company as payment or
part payment for any produce sold or goods supplied or for service rendered or to
be rendered to the Company.
• In the case of joint holders of shares, only the person whose name stands first in the
register as one of the joint holder of the share, shall be deemed to be sole holder
thereof for matter connected with the Company.
• The Company shall have the power to purchase its own securities subject to section
77A, 77AA,77B of the Companies Act, 1956 as amended from time to time.
7.1 Bonus Shares
The Company may upon recommendation of the Board and passing a resolution in general
meeting issue bonus shares by capitalization of amounts from general reserve or special
reserves in proportion to the shares held by the members.
95 | P a g e
7.3 Patronage Bonus
The Board shall;
(a) Evolve a system for ascertaining the patronage that is, use of services offered by
the company and participation in the business activities of the company, of each
member.
(b)Determine the patronage bonus to each member in the ratio of patronage.
© Disburse such bonus either in cash or by issue of equity shares of partly in case
and partly by shares.
7.4 Board and Governance
The members of FPO has selected a board for looking after over all governance of the
FPO and the details of members are given in next page. CEO shall work under
directions of board members. The board will meet minimum of four times in a year
but would meet more often whenever required. The board will have smaller
management committee and audit committee who are responsible for closer scrutiny
of decisions of CEO and finance and expenditure functions respectively. Board also
has powers to constitute more committees and induct any general member or expert
for specific purposes.
7.5 Chief Executive Officer
The CEO is appointed by board and is paid employee of the FPO. He shall be
responsible for day to day functioning of FPO. CEO shall work under directions of
board members and is also ex officio member of Board.
CEO shall appraise the board about functioning of FPO and he is also responsible for
all the business transactions, accounts and returns of the FPO. He shall provide
honest, unbiased and professional advice to the members and board members.
7.6 Members
The members form the backbone of the organisation and their rights automatically
translate into their responsibilities also. They have right to do business with the FPO
and they have responsibility to be vigilant on the deals the FPO is entering in to with
the members, non-members and organisations. CEO and Board members have to
share the information with members and take decisions in consultation with their
members without any jeopardy to members’ interests.
96 | P a g e
OUR BOARD OF DIRECTORS
Sl. Name Address Occupation No.

No Of Shares
. subscribed
1 Laxmidhar At/Po-Singpur, Ps-Nayakot, Keonjhar- FARMER 100
Dehuri 758018.(Odisha)
2 Laxman dehury At-Ragadi,Po-Talachampei,Ps- FARMER 100
Raisuan,kenojhar-758018.Odisha
3 Naba puhana At-Sakukudar,Kodipasha,Po-Talachampei- FARMER 100
4 Sabitri parihal 758018.Keonjhar.Odisha

At-Dhangadi,Po- FARMER 100
Talachampei,Ps- Jatra,Keonjhar-
5 Krushna Po-Talachampei,Ps-Sadar
758018.Odisha Town,Keonjhar- FARMER 100
Chandra naik 758018.Odisha
6 Kamala palei FPO-Tala Champai,Ps-Raiswan- FARMER 100

Dist- Keonjhar,Pin-758018,Odisha
7 Samar nayak At-Kantakoli,Po- Talachampei,Ps- FARMER 100
Raisuan,Dist-Keonjhar,Pin-758018
8 Dushasan santa Po- Talachampei,Ps- FARMER 100
Raisuan,Dist- Keonjhar,Pin-
758018
97 | P a g e
9 Harihar Po- Talachampei,Ps- FARMER 100
Raisuan,Dist- Keonjhar,Pin-
Pradhan
758018
10 Gura naik At-Kantakoli,Po- Talachampei,Ps- FARMER 100
Raisuan,Dist-Keonjhar,Pin-758018
VII. The following are the first directors of the company.
Sl. Name Address Occupation

No
1 Laxmidhar dehuri At/Po-Singpur, Ps-Nayakot, Keonjhar- FARMER
.
2 Laxman dehury 758018.(Odisha)
At-Ragadi,Po-Talachampei,Ps- FARMER
Raisuan,kenojhar-
3 Naba puhana At-Sakukudar,Kodipasha,Po-Talachampei- FARMER
758018.Odisha
4 Sabitri parihal 758018.Keonjhar.Odisha
At-Dhangadi,Po-Talachampei,Ps- FARMER
Jatra,Keonjhar-
5 Krushna Chandra Naik Po-Talachampei,Ps-Sadar

758018.Odisha Town,Keonjhar- FARMER
758018.Odisha
98 | P a g e
7. GOVERNANCE STRUCTURE OF THE COMPANY
7.1 Capital Structure
The company is Producer Company within the meaning of section 581A (1) read with
section 581C (1), 581C ( 5) and Section (I)(iii) of the Companies ACT, 1956 with a minimum
paid up capital of Rs.1,00,000.00 ( Rupees One Lakh Only), or such higher paid up capital
as may be prescribed by the Act and accordingly.
• Restricts the right to transfer its shares, if any:-

• Prohibits any invitation to the public to subscribe for any shares on, or
debentures of, the company;
• Prohibits any invitation or acceptance of deposits from persons other than its
members, directors or their relatives.
The authorized share capital of the Company is ₹ /- (Rupees only)

divided into ( Thousand) equity shares of Rs. /- ( Rupees Only) each
with the power to increase and reduce the capital of the Company and divide the shares
in the capital for the time being into one class and attached thereto rights, privileges or
conditions in such manner as may for the time being be provided by the Regulations of the
Company.
• Subject to the provisions of these articles, the shares be under control of the Board
of Directors who may allot or otherwise dispose of the same to such as the Board
of Directors thinks fit subject to the provision of Article 4 hereof.
• The Board may issue and allot shares in the capital of the Company as payment or
part payment for any produce sold or goods supplied or for service rendered or to
be rendered to the Company.
• In the case of joint holders of shares, only the person whose name stands first in the
register as one of the joint holder of the share, shall be deemed to be sole holder
thereof for matter connected with the Company.
• The Company shall have the power to purchase its own securities subject to section
77A, 77AA, 77B of the Companies Act, 1956 as amended from time to time.
7.2 Bonus Shares
The Company may upon recommendation of the Board and passing a resolution in
general meeting issue bonus shares by capitalization of amounts from general reserve or
special reserves in proportion to the shares held by the members.
99 | P a g e
7.3 Patronage Bonus
The Board shall;
(a) Evolve a system for ascertaining the patronage that is, use of services offered by
the company and participation in the business activities of the company, of each
member.
(b) Determine the patronage bonus to each member in the ratio of Patronage.
© Disburse such bonus either in cash or by issue of equity shares of partly in case
and partly by shares.
7.4 Board and Governance
The members of FPO has selected a board for looking after over all governance of the
FPO and the details of members are given in next page. CEO shall work under
directions of board members. The board will meet minimum of four times in a year
but would meet more often whenever required. The board will have smaller
management committee and audit committee who are responsible for closer scrutiny
of decisions of CEO and finance and expenditure functions respectively. Board also
has powers to constitute more committees and induct any general member or expert
for specific purposes.
7.5 Chief Executive Officer
The CEO is appointed by board and is paid employee of the FPO. He shall be
responsible for day to day functioning of FPO. CEO shall work under directions of
board members and is also ex officio member of Board.
CEO shall appraise the board about functioning of FPO and he is also responsible for
all the business transactions, accounts and returns of the FPO. He shall provide
honest, unbiased and professional advice to the members and board members.
7.6 Members
The members form the backbone of the organisation and their rights automatically
translate into their responsibilities also. They have right to do business with the FPO
and they have responsibility to be vigilant on the deals the FPO is entering in to with
the members, non-members and organisations. CEO and Board members have to
share the information with members and take decisions in consultation with their
members without any jeopardy to members’ interests.
100 | P a g e
OUR BOARD OF DIRECTORS
101 | P a g e
7.7 The details of the board members of the company
Sl. Name Address Occupation No.

No of Shares
subscribed
7.8 The following are the first directors of the company.
Sl. Name Address Occupation

No
102 | P a g e
8. Financials
and
Business Plan
103 | P a g e
List of Tables
Sr No Contents Page No
1. Share Capital Projection
2. Estimation of Potential for Input Business
3. Estimation for Marketing Plan for farm output
4. Estimation for Marketing Plan for Other Products
5. Statement of Inventory/ Stock Register
6. Statement for Capital Expenditure / Depreciation
7. Statement of Overhead Expenditure
8. Statement of Trading & Net surplus/Deficit
9. Statement of Working Capital Computation
10. Statement of Projected Profit and Loss
11. Statement Projected Balance Sheet
12. Scales of finance for major crops
(to be collected locally)
13. Unit costs for major investment by FPO
(to be collected locally)
14. Assumptions (To be prepared by FPO)
15. Success Stories/Innovations (To be prepared by FPO)
104 | P a g e

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Step by Step Guide

Farmers Producers’ organisations

Bankers Institute of Rural Development

- Conceptualising the business potential existing in their area of operation

We look forward for your feedback and suggestions for improvement.

All the best! Let us say ready set go!

BUSINESS PLAN CUM PROJECT REPORT

DASERY PRODUCER COMPANY LIMITED, BANSPAL, KEONJHAR

CIN NO OF THE COMPANY-U01100OR2016PTC025758

NABARD, Regional office, Bhubaneswar

_________________, _________________ district

CIN NO OF THE COMPANY _________________

Put picture of one major activity

NABARD, Regional Office, _______________(RO)

____________________ PRODUCER COMPANY LIMITED.

- Gives the details at a glance

17. Products and services (Enclose Annexure if necessary)

19. Infrastructure available with (Enclose Annexure if necessary)

24. Major markets and distances -

27. Cooperative Bank and Society

28. Commercial Bank Branches

SL. NO. CONTENTS PAGE

01. Context of the project 3

02. About producer company 3-4

03. About DPCL, POPI &,NISWASS ,NABARD 4-6

04. Locational map 7

05. Profile of the project area 8-21

06. Vision mission of the company 22

07. Scope in the area 22-23

08. Issues against scope 23-24

09. Analysis of problem 25-27

10. Intervention proposed 27-30

11. Governance structure of company 31-33

13. Financial plan Annexures I-X

1. Context of the Project

2.1 Back Ground

2.2. Dasery Producer Company Limited

2.1 Back Ground

2.2 ________________________ Producer Company Limited

The Producer Company was promoted by SG foundation, an NGO registered in Keonjhar

3.1. SG Foundation (POPI)

The aims and Objectives

To provide professional support services for the research/capacity building/skill

To form and strengthen the women’s/farmers organization/other CBO’s and promote

The Producer Company was promoted by ____________(POPI), an NGO registered in

3.1.3 The aims and Objectives of ______________________ (POPI)

3.1.4 Partners of _________________________________________ (POPI)

Partners & Assignments

Others Building, Farm Mechanization etc.

3.2.1 Genesis & Mission

3.2.2. Functions of NABARD

• Short Term Refinance

Paste your State Map

Names of panchayats where FPO is working

Paste your District Map

4.1 Location (Source : District Web site)

4.2 Demographic Pattern

Block Total No. Of SC ST Literacy % BP

Anandpur 95,674 20,344 13 46 54 82

Champua 100,485 21,012 9 48 60 81

Ghasipura 133,672 27,675 19 19 72 75

Ghatgaon 102,117 20,948 6 62 57 80

_, _ district

_________, _, __________ months have maximum