Industry Profile Portea Medical

SCHOOL OF MANAGEMENT
PRESIDENCY UNIVERSITY, BANGALORE

ORGANIZATIONAL STUDY- PORTEA MEDICALS
POETEA MEDICALS
Organization Study submitted in partial fulfillment of the requirements for the
award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
PRESIDENCY UNIVERISTY 2021-23
By
Name: VANSHIKA SHARMA

Reg. No.: 20212MBA0100
Name: HEMANT KUMAR KONDA
Reg. No.: 20212MBA0046
Under the guidance of

Name of guide: Prof. CHITHAMBAR GUPTA
Designation of guide: Associate Professor
ACKNOWLEDGEMENT
I consider it to be our pride and privilege to extend our gratitude to our Dean Dr..
Gurjeet Kaur, School of management Presidency university for giving us this
wonderful opportunity of being a part of this prestigious university and for all the
help and assistance extended to us.
I express heart full owe a deep sense of gratitude to my mentor Prof.

CHITHAMBAR GUPTA for sincere guidance and inspiration in completing the
project.
It is my proud privilege to release the feeling of my gratitude to several people who

helped me to directly or indirectly to conduct the research project work of
PORTEA MEDICALS.
The study of PORTEA MEDICALS helped me ( VANSHIKA SHARMA) and
HEMANT KUMAR KONDA to explore the knowledge about the health care
industry providing healthcare services at home.
DECLARATION BY THE STUDENT
I hereby declare that “PORTEA MEDICALS ” is the result of the organization study work carried
out by me under the guidance of CHITHAMBAR GUPTA in partial fulfillment for the award of
Master’s Degree in Business Administration by Presidency University.
I also declare that this study is the outcome of my own efforts and that it has not been submitted
to any other university or Institute for the award of any other degree or Diploma or Certificate.
Place: Name :
Date: Register Number:

CERTIFICATE BY THE GUIDE
Date:
This is to certify that the organization study

titled”------------------------------------------------------------------------“is an original work of
Mr./Ms.___________; bearing University Register Number ________________ and is being submitted in
partial fulfillment for the award of the Master’s Degree in Business Administration of Presidency
University. The report has not been submitted earlier either to this University /Institution for the
fulfillment of the requirement of a course of study .Mr./Ms………………… is guided by Mr./Ms.
/Dr……………………….. who is the Faculty Guide as per the regulations of Presidency University.
Signature of Faculty Guide Signature of Director / Principal /HOD
Date Date
Table of Contents
Chapter 1.........................................................................................................................................................................6
1.1. Industrial Profile.............................................................................................................................................7
1.1.1. Concise overview of the industry.............................................................................................................7
1.1.2. Nature of Industry.......................................................................................................................................7
1.1.3. Growth Potential.........................................................................................................................................8
1.1.4. Economic Factor.........................................................................................................................................9
1.1.5. Competitors Analysis.................................................................................................................................9
1.1.6. Market Share...............................................................................................................................................9
1.1.7. Government Regulations.........................................................................................................................10
1.2. Company Profile............................................................................................................................................11
1.2.1. Background and Inception of the Company..........................................................................................11
1.2.2. Promoters Information.............................................................................................................................12
1.2.3. Nature of the business carried.....................................................................................................................13
1.2.4. Vision, Mission and Quality-Policy............................................................................................................13
1.2.5. Achievements..............................................................................................................................................14
1.2.6. Departments and their functions..................................................................................................................15
1.2.7. Product/ Services Profile.............................................................................................................................16
1.2.8. Area of Operation: Global/National/Regional.............................................................................................17
1.2.9. Future growth and prospectus.....................................................................................................................18
Chapter 2:......................................................................................................................................................................19
2.1. McKinsey's 7S frame work..............................................................................................................................19
2.1.1. Hard Elements:............................................................................................................................................20
2.1.2. Soft Elements...............................................................................................................................................24
Chapter 3.......................................................................................................................................................................28
3.1. Company SOWT Analysis...............................................................................................................................28
Chapter 4:......................................................................................................................................................................32
4.1. Financial Statement........................................................................................................................................32
4.2. Ratio Analysis..................................................................................................................................................35
Chapter 5.......................................................................................................................................................................40
Summary.......................................................................................................................................................................40
Conclusion....................................................................................................................................................................42
INDUSTRY PROFILE
HOME HEALTHCARE
The Bharat home care market size was valued at USD five.2 billion in two019 and
is projected to expand at a compound annual rate of growth (CAGR) of
nineteen.2% from 2020 to 2027. the expansion may be attributed to the
requirement for higher quality surgical and first care and advancement in
technologies. Growing geriatric population and income are different factors
expected to fuel the market over the forecast amount. in line with the globe Health
Organization (WHO), chronic and life-style diseases are expected to extend care
expenditure in Bharat over consequent twentyfive years. The increasing incidence
of chronic diseases, in addition to the requirement for higher primary and surgical
care, is probably going to drive the market growth within the country. corporations
are increasing their service offerings to keep up and increase market share. Portea
Medical offers geriatric care comprehensive of physical therapy, palliative care,
medical aid, and surgical care. Portea medical offers geriatric care inclusive of
physiotherapy primary care postoperative care.
India's market is expected to increase as a result of technological advancements
and rising demand. Several companies have entered the pharmaceutical delivery
business, adding to the patient-centric benefits of in-home care. According to a
survey conducted by the Federation of Indian Chambers of Commerce and
Industry (FICCI), 54 percent of individuals would prefer laboratory tests, medicine
delivery, and nursing care to be provided at home. Patients are evaluating
homecare models in comparison to at-home 0services offered by other industries,
such as entertainment, banking, and shopping.
The number of people infected with the new coronavirus and suffering from
respiratory problems is extremely high and growing at an alarming rate. COVID-
19 can cause acute respiratory distress syndrome (ARDS), which can result in
serious lung damage in severe cases. Home healthcare services are a safer and
more cost-effective alternative to hospital treatments for non-emergent situations,
especially given the ongoing epidemic and India's severe lockdown. Patients with
chronic conditions like cancer, chronic obstructive pulmonary disease (COPD),
arthritis, and diabetes may avoid going to the hospital.
SERVICES INSIGHTS
The India home healthcare market is divided into skilled and unskilled homecare
based on services. Because of the rising frequency of lifestyle diseases and desire
for quality and economical treatment, the skilled sector dominated the market in
2019 with over 85% revenue share. For home-bound patients recovering from an
acute accident or illness, skilled services such as nursing care and
physician/primary care services provide ongoing and coordinated treatment.
Furthermore, by delivering the same level of care at a lower cost, these services
minimise unnecessary hospital stays for patients and family caregivers, as well as
major medical expense.
EQUIPMENT INSIGHTS
The market is divided into therapeutic, diagnostic, and mobility support segments
based on equipment. In 2019, the therapeutic category had the highest revenue
share of over 40%. Due to rising demand for treatment and assessment of
cardiopulmonary disorders such as bronchitis, asthma, COPD, and others, home
respiratory therapy equipment dominated the therapeutic category. It comprises C-
PAP, Bi-PAP, ventilators, and nebulizers, among other things. Some of the
country's major distributors include Philips, India MART Intermesh Ltd., and
Healthgenie.in.
Diagnostics had a revenue share of over 35% in 2019 and is predicted to grow at
the fastest rate throughout the projection period. Strapless heart rate monitors,
iPhone heart rate monitors, and TQR heart rate watches are examples of
technologically advanced goods that provide accurate and rapid diagnosis. In

addition, raising patient awareness and health consciousness is expected to help the
industry thrive.
Basic mobility is provided by mobility assistance devices. It comprises

wheelchairs, medical furnishings for the home, and walking aids. Because of the
rising frequency of trauma, arthritis, and mobility impairments, the growing
geriatric population, and the rising incidence of orthopaedic illnesses and physics.
KEY COMPANY AND MARKET SHARE INSIGHTS

Due to the existence of multiple local and national competitors, the
Indian market is highly fragmented. Companies are extending their
operations in response to rising demand. Nightingales Home Health
Services, for example, just began operations in Chennai. Portea Medical
is expanding its service offerings by delivering COVID-19 testing at
home. Furthermore, because the industry is mainly unregulated, it is
susceptible to unfair competition and aggressive takeovers.
Companies can market home healthcare as a clinically safer alternative

to typical inpatient services, such as ICU services and
dialysis/chemotherapy, which require more professional oversight. To
tap into the rural market, mature market firms can form Public-Private
Partnerships (PPPs). Various healthcare experts have advocated fiscal
and non-fiscal solutions for specific sectors, with a particular focus on
homecare, pathology labs, MedTech, insurance, and hospital
diagnostics. The following are some of the major participants in the
Indian home healthcare market:
 Portea Medical
 Apollo Homecare
 Nightingales Home Health Services
 India Home Health Care (IHHC)
 Grand World Elder Care
 Healthcare at HOME
 Bharath Home Medicare
 Care24
 Med Find
 Swarg Community Care ,Suburban Diagnostic
 INDIA HOME HEALTHCARE MARKET REPORT
SCOPE
Report Attribute Details

Market size value in 2020 USD 6.2 billion
Revenue forecast in 2027 USD 21.3 billion
Growth Rate CAGR of 19.2% from 2020 to 2027
Base year for estimation 2019
Historical data 2016 - 2018
Forecast period 2020 - 2027
Quantitative units Revenue in USD million and CAGR from 2020 to 2027
Revenue forecast, company ranking, competitive landscape, growth
Report coverage
factors, and trends
Segments covered Equipment; services
Country scope India
Portea Medical; Apollo Homecare; Nightingales Home Health Services;

India Home Health Care (IHHC); Grand World Elder Care; Healthcare at
Key companies profiled
Home; Bharath Home Medicare; Care24; Med Find; Swarg Community
Care; Suburban Diagnostics
Free report customization (equivalent up to 8 analysts working days) with

Customization scope
purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact researc
COMPETITORS
1.NIGHTINGALES
Bengaluru-based Nightingales was acquired by Medwell Ventures last year. The
Nightingales team numbers more than 300 medical and paramedic professionals
comprising doctors, nurses, physiotherapists, speech therapists, bedside
paramedical caregivers specialising in chronic care disease management.
2.CARE 24
The Mumbai-based home healthcare platform was founded in 2014 by IIT
Mumbai alumni Garima Tripathi, Vipin Pathak, Abhishek Tiwari, and Pran shu
Sharma. The start-up raised a series A funding of $4 million led by SAIF
Partners and seed investor India Quotient. Care24 offers verified caregiver
services across Mumbai. As of February this year, the startup had clocked 600
transactions in a day. They have a network 24×7 nurses, attendants, and certified
physiotherapists, who help individuals through the rehabilitation process.
3. NIGHTINAGLES HOME HEALTHCARE SERVICES

We at Nightingales recognise the importance of the link between Care and Cure.
That's why, for the past two decades, we've worked to build intuitive ecosystems
for rehabilitation in the comfort of a patient's own home - recovery on their own
terms, surrounded by the people they care about. We believe in the power of one-
on-one care in curative therapies like rehabilitation and physiotherapy, palliative
care for the aged, chronic care plans for patients with lifestyle diseases, and
specialty services like intensive care. Because no two paths to recovery are the
same, every treatment plan co-created with specialists is as personalised as
possible.
4. BHARATH HOME MEDICARE

Bharath Home Medicare (BHMC) was established to deliver world-class holistic
home health care services to people of all ages at an affordable cost, following the
treatment plan and directions of the patient's current doctor or hospital, with the
added benefit of electronic medical records (EMR).Bharath Home Medicare was
founded by experts from the health care, information technology, and finance
industries, each with a successful career spanning over two decades and
international expertise. We are convinced that the greatest way to expand
sustainably is to provide the highest quality of care.
INDIAN HOME HEALTHCARE MARKET IS POSITIONED

Healthcare is India's largest market, and home healthcare is on its way to becoming
a significant part of it. In India, the home healthcare market is still in its early
stages of development, with 80-100 firms and about 15-20 large players. The
unorganised sector continues to dominate the market, with a revenue share of
percent. Because the market is severely fragmented, it is dominated by unorganised
businesses. The companies provide a variety of services, with home healthcare,
pharmaceutical distribution, and medical gadget rental/sale accounting for the
majority of their revenue. Because of the younger generation's unhealthy habits, we
are also seeing a rise in demand for services such as elderly care.
From 2013 to 2018, the home healthcare market grew at a CAGR of and is
predicted to grow at a CAGR of from 2018 to 2023. Customers in the healthcare
sector have had the option to save time and money by having their needs met right
in the comfort of their own homes, thanks to significant participants in the field
such as Portea Medical and Apollo HomeCare, among others. The rise in demand
for home healthcare services in India has been attributed to a rise in the prices of
expensive medical equipment, as well as a lack of adequate medical infrastructure
to meet the demands of the country's rising population.
INTRODUCTION-COMPANY PROFILE
In terms of revenue and employment, healthcare has become one of India's most
important industries. Hospitals, medical devices, clinical trials, outsourcing,
telemedicine, medical tourism, health insurance, and medical equipment are all
part of the healthcare industry. The Indian healthcare system is expanding rapidly
as a result of improved coverage, services, and increased spending by both public
and private entities.
The public and private sectors of India's healthcare delivery system are divided
into two categories. The government, or public healthcare system, has a limited
number of secondary and tertiary care institutions in major cities and focuses on
delivering basic healthcare in rural regions through primary healthcare centres
(PHCs). The bulk of secondary, tertiary, and quaternary care facilities are run by
the private sector, with a concentration in metros and tier I and tier II cities.
The enormous pool of well-trained medical personnel that India has is its
competitive advantage. In comparison to its Asian and Western counterparts, India
has a low cost of living. Surgery in India costs a fraction of what it costs in the
United States or Western Europe.
Portea Home Healthcare is a company that provides home healthcare services.

You can trust Portea to provide you with hospital-quality care in the comfort of
your own home. For home visits, we send doctors, nurses, and physiotherapists
who have met our stringent hiring criteria and had their histories and medical
knowledge validated by senior doctors. We make health care more accessible for
our patients by facilitating lab tests at home and medical equipment rentals.
MEDICAL SUPPLIES FOR IN-HOME CARE
It's never been easier to rent or buy medical equipment from the comfort of your
own home. Various medical devices may be required to help you or a loved one
get back to regular living during challenging times. Portea rents or sells a variety of
medical equipment, making healthcare more accessible and cheap to you.
HOW TO BOOK YOUR APPOINTMENT
Step 1 visit their site – potea.com
Step 2 fill the given information

Step 3- after filling the required information their executive will

reach out to you.
SERVICES POTEA PROVIDES

Physiotherapists are dedicated to providing high-quality medical care.

Rehabilitation services must now be integrated into the primary health-care system,
as has been widely recognised in recent years. In the treatment of musculoskeletal
problems, chronic illnesses such as cardiovascular disease, chronic obstructive
pulmonary disease, diabetes, osteoporosis, obesity, and hypertension,

physiotherapy plays a significant role as a mixed modality approach.
Physiotherapy's educational focus is important in chronic disease management,
self-management approaches, lifestyle, and physical activity. The Advantages Of
Receiving Physiotherapy Treatment At Home
Over time, physiotherapy has proven to be beneficial in assisting patients in
regaining their health and improving their physical strength, function, and
mobility. Our physiotherapists will personally visit you and perform physiotherapy
at your house to optimise your physiotherapy experience. Getting physiotherapy at
home has a number of advantages.
 Allows for convenience
 Provides individualised service
 Increases the speed of the healing process
 There are no concerns with movement.
 Time management is improved.
 Budget-friendly
 Support and supervision from family members
PORTEA’S PHYSIOTHERAPY PRICE IN DIFFERENT CITIES
City Starts price*/visit (in ₹)
Delhi 700
Bangalore 700
Ghaziabad 650
Faridabad 650
Lucknow 500
Kolkata 600
Gurgaon 800
Pune 650
Mysore 650
Mumbai 800
Jaipur 500
Noida 700
Hyderabad 600
Chennai 635
Indore 500
Chandigarh 650
Visakhapatnam 500
A programme of exercises and information to help a person manage lung

problems, breathe easier, and enhance their quality of life is known as pulmonary
rehabilitation.
People with disorders of the airway, lung tissue, or lung circulation benefit from
pulmonary rehabilitation.
 COPD stands for chronic obstructive pulmonary disease (COPD)

 Asthma
 Pneumonia and other lung infections
 Edema of the lungs (abnormal build-up of fluid in the lungs)
 Hypertension of the lungs
 Embolism of the lungs (blocked lung artery)
 Atelectasis or pneumothorax (collapse of parts or the entire lung)
 Cystic fibrosis is a disease that affects the lungs.
 Scoliosis or any other disorder that impairs lung function
 If you've had a lung transplant or lung cancer surgery
Portea is credited with developing a unique, inexpensive, and accessible

healthcare system that allows people to recuperate at home from a variety of
ailments. Physiotherapy for pulmonary rehabilitation is one of the most
significant therapies we provide.
Healing takes place best at home. Patients who are no longer in the acute
phase of their illness but still require critical care can use Portea
ICU@Home services. ICU@Home services include highly qualified critical
care therapists, experts, and nurses providing treatment and monitoring at a
fraction of the cost of a hospital stay. Our clinical methods were created in
collaboration with recognised experts and major hospitals to ensure the best
level of medical care. We can make critical care at home a great option for
the patient and her family in six ways.
Packages for Critical Care
Care plans are tailored to the specific needs of each patient and are intended to
provide high-quality, cost-effective, and simple-to-implement health care.
AN EXTREMELY IMPORTANT PACKAGE

 Clinical group
 Two ICU-trained nurses (12 hours each) and two nursing assistants (12
hours each) are needed.
 Physiotherapist is a professional that specialises in the treatment (as advised
by primary physician)
 (1-2 visits per week) Respiratory therapist
 Consumables for intensive care units
 Clinical quality audits are conducted on a weekly basis.
TOP TESTS PER YEAR

 Liver Annual Subscription ( 7 parameters)
 Kidney Annual Subscription ( 9 parameters)
 Diabetic Annual Subscription ( 2 parameters)
 Packages for a full body health check-up

They provide complete body health check up packages for you and your
family. Keep in mind that annual health check ups are extremely important
as we get older, because we become more susceptible to various diseases as
we age. A complete body health check is essential for detecting health
problems before they become serious or incurable. The following are a few
of the packages:
 Package for a Basic Heart Exam Electrolytes Profile Test, Liver Function
Tests, Total Protein Test, Tyriod Profile Tests, Lipid Profile Test, Kidney
Function, and Blood Sugar Test are all included in the Basic Heart Check
package.
 Package for a Comprehensive Heart/Cardiac Exam
Liver Function Test, Thyroid Profile Test, Lipid Profile Test, Kidney
Function Test, CBC Test, Blood Sugar, and Electrolytes Profile Test are all
included in the Advanced Heart Check package.
 RBS Test, Lipid Profile Test, CBC Test, Potassium Serum Test, Creatinine
Serum Test, Creatinine Kinase Test, Premium Heart Check up Package
 Diabetes Starter Kit

There are 24 lab tests in this package. Routine Urine Analysis (colour,
appearance, SG, Glucose, Protein, Blood, Bilirubin, Urobilinogen, nitrite,
Pus Cells, Epithelial Cells, RBC, Crystals, Creatinine), Diabetes Screening
(Fasting Blood Sugar, HbA1c), and more.
 Package for Advanced Diabetics

There are 55 lab tests in this package. CBC (Hb, WBC count, Neutrophils,
Lymphocytes, Monocytes, Eosinophils, Basophils, RBC count, Hematocrit,
MCV, MCH, Platelet count), Diabetes Screening (Fasting Blood Sugar)
MARKET SEGMENTATION
By Market Structure (Organized and Unorganized)

By Region/Tier (Tier 1, tier 2and tier 3 cities)
By Age Group (Above 40 years and below 40 years)
By Profile of Patients (Elderly care, physiotherapy, wound care, stroke
rehabilitation and others – Infant Care, ICU at home, At home Cancer Therapy,
etc)
By Subscription and Recurring Model
VISION
We aspire to be a leading care provider in Pan India offering first-class care to our
customers and utilising all available resources to achieve the best possible
outcomes for them. Portea medical also wants healthy India. They can see properly
in coming future home healthcare has a very big role to play in one’s life.
MISSION
Portea Medical objectives
 To help customers preserve their independence and quality of life in the
comfort of their own homes.
 To provide the finest service possible while remaining polite, kind, and
empathetic.
 To supply appropriately trained and skilled personnel to meet the needs of
our clients.
 Whenever possible, to offer continuity of care
 Our clients' dignity and privacy must be respected.
ACHIEVEMENTS
Portea Medical is India's largest consumer home healthcare provider, with services
ranging from primary care through preventative care, nutrition, chronic illness
management, aged care, and post-operative care. We send doctors, nurses, and
physiotherapists to your home who have passed our stringent hiring requirements
and had their histories and medical knowledge validated by senior doctors. We
provide lab testing at home and medical equipment for rent and buy, allowing our
patients to receive hospital-quality care at home. Bangalore, Chennai, Chandigarh,
Delhi, Faridabad, Gurgaon, Ghaziabad, Hyderabad, Indore, Jaipur, Kolkata,
Lucknow, Mumbai, Noida, Pune, and Vijayawada are among the places where we
operate.
This whole concept of keeping the patient at the centre is what has led us to create
a comprehensive set of solutions, ranging from primary healthcare, chronic disease
management, post-operative care, and caring for the elderly," says Meena Ganesh,
Co-founder, MD & CEO, Portea Medical, speaking at The Success Edition, an

initiative by Kotak Mahindra Bank and Your Story. It's a really solution-oriented
strategy. This method also gives the patient more control over their therapy.
Demand has consistently increased over the last eight years, and as of 2021, Portea
Medical employs 4,000 people and does 1,50,000 home visits per month.
CHAPTER 2- 7’s MC KINSEY
1.STRATEGY
Portea medical is now set to move with three prolonged approach, transform
current with digital adoption by bringing more action on board while other
competitors customers are more satisfied with their digital adoption so portea is
trying to inculcate it. Though Portea is expanded in many states but its
geographical expansion is more important for its growth. Moreover Portea is
making is business digital led, by improving its social media handles by this
strategy Portea can bring customers to them and increase their database and expand
all over.
2. STRUCTURE
THE FRONTLINE
Nurses, nurse practitioners, home health aides, and physical therapists make up the
majority of the caregiving personnel at home health care agencies, and they are the
front-line service providers. These highly qualified and licenced experts interact
directly with patients and act as a link between them, their families, and the
agency. Once services are engaged, they are responsible for all patient care and
maintain regular touch with patients and their families.
BRIDGE EMPLOYEES
A home health service requires a large support team in addition to front-line
medical personnel to guarantee that it functions well. The human resource
department is in charge of ensuring that agencies are filled with skilled medical
technology specialists, coders, and billers, as well as talented customer service
workers like receptionists and secretaries. Human resources serves as a link
between caregivers, support personnel, and executives.
SUPERVISION
Quality Assurance Registered Nurse for RGA Home Health Service the Quality
Assurance RN is typically in charge of direct supervision of the caregiving staff, as
well as resolving scheduling issues, answering caregiver questions, ensuring
patient visits are completed on time, and mitigating staffing issues as they arise.
This is the first position in the managerial hierarchy.
MANAGEMENT
A director of nursing is the first rung of executive management in a home health
organisation, and is ultimately responsible for all clinical operations. The nurse
administrator, who typically has a business or health-care administration degree, is
in charge of policy and procedure. The nurse administrator, while working at the
same executive level as the director of nursing, is rarely involved in patient care.
SENIOR MANAGEMENT
The home health agency is usually overseen by an executive administrator who is
also the agency owner. The executive administrator's key responsibilities include
ensuring the business's functionality, including inspection readiness, marketing,
awareness of new and/or updated legislation, and minimising consumer
complaints.
3.SYSTEMS
 It runs on a solid technological foundation and a patient management
system.
 Clinicians can work more efficiently by using an app to track protected
medical data.
 Standardised methods are used to track patients in real time.
4. SHARED VALUES
Integrity: We follow moral and ethical ideals and pledge to always be honest and
do the right thing. Integrity, we feel, is essential for developing connections and
trust with both our co-workers and clients. Politics, hidden agendas, and passive-
aggressive behaviour are not tolerated by us.
Compassion: We value our clients', co-workers', and community's ability to have

compassion. We are sympathetic because we see the need of refraining from
passing judgement and respecting the feelings of others, and we are motivated to
help.
Accountability: We regard our staff's and organization's capacity to keep their
promises to clients and each other. We take responsibility for our work and, to the
degree possible, correct errors as soon as possible.
Customer Commitment: We value the capacity to consistently go above and
beyond to meet and exceed the expectations of our clients.
Innovation: We value a culture that encourages ongoing improvement via
innovation and learning.
5.SKILLS
The abilities that a company's personnel excel in are referred to as skills.
Capabilities and competences are also included. During organisational
transformation, the question of what capabilities the company will actually require
to support its new strategy or structure emerges frequently.
Skills required in portea medicals include-
Nurses- ANM, G.N.M. & B.Sc.
Nursing with their Region Registration Certificate
Experience - 1-5 year
Doctor-Minimum MBBS qualifications

Valid Medical Registration Number
Geriatric experience recommended
Minimum 1- 3 years of experience
Nursing adie- Min 8th Pass-out
6.STAFF
The staff element addresses the types and numbers of people that a business will
require, as well as how they will be hired, taught, motivated, and rewarded.
According to customer reviews portea medicals is rated 3.6 which is not so great
compared to its competitors like Nightingales Home Health Services, Healthcare
At Home and Care24 and apollo health care. Portea medicals include
PHYSIOTHERAPY, DIAGNOSTICS and NURSING. You can trust Portea to
provide you with hospital-quality care in the comfort of your own home. They
supply doctors, nurses, and physiotherapists for home visits who have met our
strict hiring standards and have had their backgrounds and medical knowledge
validated by senior doctors. They make health care more accessible for our patients
by facilitating lab tests at home and medical equipment rentals.
7.STYLE
The way top-level managers run the organisation, how they communicate, what
actions they do, and their symbolic worth are all represented by style. In other
words, it is the leadership style of the company's executives. Over the last 6 years
they have make sure to build a trust that they speak of. There are many elements
to that like by making sure that they provide right kind of people providing the
service so at the time of recruitment and the way they train them. A lot of
technology is used the way they manage the client’s life cycle. Day to day
monitoring the patients and the service provider. They give their customer the
power to come and tell them what is working and what not is working.
CHAPTER 3- SWOT ANALYSIS
STRENGHTS
1.Product Innovation & High-Quality Meals
Portea Medical Promoting Home Healthcare In India is a rapidly expanding
company that has always respected its consumers by providing them with high-
quality meals. These businesses are also personalised, and Portea Medical
Promoting Home Healthcare In India offers a variety of Portea Medical Promoting
Home Healthcare In India tastes. Hand-tossed corp, potato wedges, cheesy-garlic
breads, and parmesan bread have all been created in the last 50 years by Portea
Medical Promoting Home Healthcare In India.
2.Reliable Vendors
Portea Medical Promoting Home Healthcare In India's providers are trustworthy
and dependable. They also provide raw materials and components on time, which
speeds up the supply chain management process.
3.System for Quick and Prompt Delivery

Portea Medical Promotes Home Healthcare In India is well-known for its speedy
delivery. Furthermore, they guarantee delivery within thirty minutes, and if the
customer does not receive it within thirty minutes, they will provide "completely
free venture." They are never late.
4.Pricing range
All of portea medical’s promoting home healthcare in India, products are available
to customers at reasonable prices. Clients can also choose from a variety of sizes
and testes of the org.
5.Brand Equity is Strong

Portea Medical Promoting Home Healthcare In India has a good brand equity
because of its crucial services. Portea Medical, on the other hand, promotes home
healthcare in India by producing only high-quality products and shipping them
within 30 minutes.
WEAKNESS
1.Low number of outlets

Although Portea Medical Promoting Home Healthcare In India has a large number
of franchisees for order taking, there are no appropriate Portea Medical Promoting
Home Healthcare In India dine-in restaurants around.
2.Concerns about franchising

Portea Medical, which promotes home healthcare in India, is having problems with
disloyalty among its franchisees. Because there are so many franchises, it's difficult
to keep track of each employee that cheats.
3.Operational Challenges
Because the franchisees are spread around the city, Portea Medical Promoting
Home Healthcare In India finds it difficult to manage its operations.
4. High-Tech Requirements
The business visions do not align with the technologies in use today. To compete
in a crowded market, they must invest more in their innovations.
OPPORTUNITIES
1.Menu with Few Calories
It would boost the number of clients if Portea Medical Promoting Home
Healthcare In India adds low-calorie meals to their menu. They can produce low-
calorie meals by using low-fat goods and less starch.
2.In India, Portea Medical promotes home healthcare.

Portea Medical has expanded its market internationally by promoting home
healthcare in India. According to statistics, Portea Medical Promoting Home
Healthcare In India shops and franchisees may be found in over 85 countries. On a
daily basis, they prepare about 1.5 billion dollars in business for a variety of
venues.
3.Changes in the Population

Customers from the middle class can also afford Portea Medical Promoting Home
Healthcare In India. They have categorised their market based on demographics.
4.Consumer Behaviours in New Directions

Because of new consumer behaviour trends, a plethora of OPPORTUNITIES have
arisen. Customers' decision-making processes are influenced by cognitive ads.
5.Inflation Rate Is Lower

Inflation rates are low in some countries. This aids the organisation in
budgeting and rate management.
THREATS
1.Direct and Indirect compeition

THREATS OF COMPETITION surround Portea Medical's promotion of home
healthcare in India. Its direct competition consists of only the organization-making
industries, however its indirect competition consists of a number of fast-food
chains.
2. In India, Portea Medical is promoting home healthcare.

The ability to dine-in is Portea Medical's main competitive
advantage in promoting home healthcare in India.
In the Middle East, Europe, and Asia, Portea Medical promotes home healthcare
and has dine-in locations. Portea Medical Promoting Home Healthcare in India, on
the other hand, has small counters and no counters at all in some regions.
3. Pressures that are controlled

Every year, the government enacts new laws and regulations.
• Portea Medical Promoting Home Healthcare In India, they've had to cope
with regulated demands when it comes to paying their employees.
• There are 13800 outlets, and their licences are renewed on a yearly basis in
accordance with the rules and policies enacted by the federal government.
CHAPTER 4- FINANCIAL STATEMENT WITH

RATIO ANALYSIS
Here is a summary of financial information of PORTEA MEDICAL PRIVATE

LIMITED for the financial year ending on 31 March, 2021.
• PORTEA MEDICAL PRIVATE LIMITED's revenue/turnover is less

than INR 1 crore.
• The company's net worth has declined by -0.18%.
• The company's EBITDA has dropped by 92.37 percent.
• The company's total assets have declined by -2.75 percent.
· The company's liabilities have increased by 0.23 percent.
Under
Operating Revenue
INR 1 cr
EBITDA -92.37%
Networth -0.18 %
Debt/Equity Ratio -0.96

Return on Equity N/A
Total Assets -2.75 %
Fixed Assets 0.00 %
Current Assets -2.75 %
Current Liabilities 0.23 %
Current ratio 0.23
According to our records, Portea Medical Private Limited's most

recent AGM (Annual General Meeting) was held on November 2,
2021. In addition, according to our data, its most recent balance sheet
was prepared for the period ending March 31, 2021.
DATE OF INCORPORATION / AGE

10 yrs / 22 March 2012
DATE OF LAST REPORTED AGM: November 2, 2021
INR 2.0 Lakhs AUTHORIZED CAPITAL

INR 2.0 Lakhs PAIDUP CAPITAL
INDUSTRY* Social Work and Health
UNLISTED PRIVATE COMPANY TYPE
CATEGORIES LIMITED BY SHARE COMPANY LIMITED BY SHARE

COMPANY LIMITED BY SH
SUBCATEGORY Non-profit organisation
The financial metrics for the fiscal year ending March 31, 2021 are listed below.
Actual statistics and further financial data are included in the bought financial
report, which is updated through March 31, 2021*. See an example of a report.
Operating Revenue Under INR 1 cr
EBITDA -92.37 %
Networth -0.18 %
Debt/Equity Ratio -0.96
Return on Equity N/A

PORTEA MEDICAL PRIVATE LIMITED was founded on March 22, 2012, and
is 10.0 years old. It is a Private Unlisted Indian Non-Governmental Company. It
has a paid up capital of 2,00,000.00 (two lakhs) and an authorised capital of
2,00,000.00 (two lakhs). The major line of business, according to MCA, is Health
And Social Work.
Acquiree Name Announced Date Price Transaction Name
Mar 31, 2016 —
Health Mantra Health Mantra acquired by Portea Medical
Nov 23, 2015 —
Medybiz Pharma Medybiz Pharma acquired by Portea Medical

CHAPTER 5
SUMMARY
Portea is India's fastest-growing in-home medical care service and a pioneer in
home healthcare. Go to www.portea.com to learn more about us. 1800 121 2323
(Toll-Free) - Bangalore, India Bangalore | Jaipur | Kolkata | Gurgaon | Mumbai |
Faridabad | Ghaziabad | Pune | Hyderabad | Chennai | Ahmedabad | Delhi
Meena co-founded Portea Medical, India's largest and fastest growing home
healthcare company, in July 2013. Ganesh has four successful greenfield
businesses and exits under his belt. Geriatric care, post-operative care, palliative
care, and physiotherapy are among Portea's many offerings. Physiotherapists,
nursing attendants, nurses, and doctors are available for home visits. Portea also
collects lab samples from patients' homes and rents out medical equipment,
bringing the full range of healthcare services to a patient's doorstep.
Portea Home Healthcare is a provider of in-home healthcare services.
Portea can offer you with hospital-quality care in the privacy of your own home.
We send doctors, nurses, and physiotherapists to patients' homes who have passed
our tough hiring requirements and had their medical backgrounds and knowledge
evaluated by top doctors. By allowing lab testing at home and medical equipment
rentals, we make health care more accessible to our patients.
LEARNINGS
Organisational project on Portea Medical made us learnt about the home
healthcare. How they deal with the patients by giving them the best homecare at
their door step. During covid many people who cannot afford hospital bills ,
Portea came at their door steps, at a very less price with qualified doctors and
excellent hospitality. We came to know about the equipment’s which van be
given out for rent at a low price. We came to know about the competitors in this
home healthcare segment. We learnt about the consumer behaviour Because of
new consumer behaviour trends, a plethora of OPPORTUNITIES have arisen.
Customers' decision-making processes are influenced by cognitive ads.
CONCLUSION
The goal of this study was to find successful strategies, but Portea medicals need to
work on their no. of outlets, Although Portea Medical Promoting Home Healthcare
In India has a large number of franchisees for order taking, there are no appropriate
Portea Medical Promoting Home Healthcare In India dine-in restaurants around.
Portea medicals need to get more franchising as there are some concers about the
franchising. Portea Medical, which promotes home healthcare in India, is having
problems with disloyalty among its franchisees. Because there are so many
franchises, it's difficult to keep track of each employee that cheats. More over they
need to work on their operational challenges because the franchisees are spread
around the city, Portea Medical Promoting Home Healthcare In India finds it
difficult to manage its operations.
The business visions do not align with the technologies in use today. To compete
in a crowded market, they must invest more in their innovations.
Future exploration into the study there are many opportunities for this company as
it is great idea providing healthcare services at home with cheap prices. They have
direct and indirect competition, Its direct competition consists of only the
organization-making industries, however its indirect competition consists of a
number of fast-food chains. In India, Portea Medical is promoting home
healthcare. The ability to dine-in is Portea Medical's main competitive advantage
in promoting home healthcare in India.

Industry Profile Portea Medical

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SCHOOL OF MANAGEMENT

PRESIDENCY UNIVERSITY, BANGALORE

Name: VANSHIKA SHARMA

Under the guidance of

I express heart full owe a deep sense of gratitude to my mentor Prof.

It is my proud privilege to release the feeling of my gratitude to several people who

DECLARATION BY THE STUDENT

Date: Register Number:

CERTIFICATE BY THE GUIDE

This is to certify that the organization study

Signature of Faculty Guide Signature of Director / Principal /HOD

technologically advanced goods that provide accurate and rapid diagnosis. In

Basic mobility is provided by mobility assistance devices. It comprises

KEY COMPANY AND MARKET SHARE INSIGHTS

Companies can market home healthcare as a clinically safer alternative

Report Attribute Details

Portea Medical; Apollo Homecare; Nightingales Home Health Services;

Free report customization (equivalent up to 8 analysts working days) with

3. NIGHTINAGLES HOME HEALTHCARE SERVICES

4. BHARATH HOME MEDICARE

INDIAN HOME HEALTHCARE MARKET IS POSITIONED

Portea Home Healthcare is a company that provides home healthcare services.

HOW TO BOOK YOUR APPOINTMENT

Step 1 visit their site – potea.com

Step 2 fill the given information

Step 3- after filling the required information their executive will

SERVICES POTEA PROVIDES

Physiotherapists are dedicated to providing high-quality medical care.

pulmonary disease, diabetes, osteoporosis, obesity, and hypertension,

PORTEA’S PHYSIOTHERAPY PRICE IN DIFFERENT CITIES

City Starts price*/visit (in ₹)

A programme of exercises and information to help a person manage lung

 COPD stands for chronic obstructive pulmonary disease (COPD)

Portea is credited with developing a unique, inexpensive, and accessible

AN EXTREMELY IMPORTANT PACKAGE

TOP TESTS PER YEAR

 Packages for a full body health check-up

 Package for a Comprehensive Heart/Cardiac Exam

 Diabetes Starter Kit

 Package for Advanced Diabetics

By Market Structure (Organized and Unorganized)

Co-founder, MD & CEO, Portea Medical, speaking at The Success Edition, an

CHAPTER 2- 7’s MC KINSEY

Compassion: We value our clients', co-workers', and community's ability to have

Doctor-Minimum MBBS qualifications

CHAPTER 3- SWOT ANALYSIS

3.System for Quick and Prompt Delivery

5.Brand Equity is Strong

1.Low number of outlets

2.Concerns about franchising

2.In India, Portea Medical promotes home healthcare.

3.Changes in the Population

4.Consumer Behaviours in New Directions

5.Inflation Rate Is Lower

1.Direct and Indirect compeition

2. In India, Portea Medical is promoting home healthcare.

3. Pressures that are controlled

CHAPTER 4- FINANCIAL STATEMENT WITH

Here is a summary of financial information of PORTEA MEDICAL PRIVATE

• PORTEA MEDICAL PRIVATE LIMITED's revenue/turnover is less

• The company's net worth has declined by -0.18%.

• The company's EBITDA has dropped by 92.37 percent.