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Resume TWang
Resume TWang
Resume TWang
Experience
Colangelo & Partners New York, NY Public Relations Internship June 2011-Aug. 2011
-Pitched media outlets both online and print to garner media placements -Developed targeted media lists -Researched industry trends -Assisted with budget plan and client proposals -Researched quotes for products and services -Prepared press materials and sent out samples
-Maintained and wrote content on campaigns websites, www.itsallheresyracuse.com -Developed multi-media advertising campaigns for college students -Used social media such as Twitter and Facebook, and other web tools to further the campaigns reach -Reached out to local businesses to secure support and sponsorship
-Developed general social media strategy plan that accommodates different radio shows/services -Developed guidelines for Envision Radio Networks employees regarding the appropriate way to communicate through social media
-Developed comprehensive communication plan for the client to improve communication between the headquarter office and its 85 consortium members -Conducted researches to find the communication model that best suits the organization
-Lead of a student team of five to provide client consultation -Wrote news releases and develop media kits for Syracuse Stage -Performed media relations, such as pitching news stories to local television channel -Developed strategic publicity campaigns, including outreach to media as well as other appropriate outlets and medium
-Developed a research proposal designed to meet clients need -Collected qualitative data from the target public, veterinarians -Presented the final report to the client and developed outreach strategies to strengthen the relationship with target public
-Microsoft Office Suite, Adobe Indesign, Adobe Illustrator, Adobe Photoshop -Final Cut Video Editing, Audacity Audio Editing -LexisNexis, Twitter, Facebook -AP Style, Public Speaking, Proficient in Mandarin Chinese
Education Syracuse University Syracuse, NY S.I. Newhouse School of Public Communications M.S. in Public Relations (August 2011) National Chung Cheng University Chiayi, Taiwan B.S. in Business Administration (June 2010) Membership
Public Relations Student Society of America, S.I. Newhouse School of Public Communications Spring 2011-Summer 2011