Separator Notebooks

Separator Brief.

Background:
The Separator Notebook was founded in January of 2019 and is a Limited Liability Company (LLC). Separator
not only has design department but also owned the completed factory for printing and notebook finished
process in-house. Separators quality policy is to ensure the high quality, in accordance with the legal, product
safety, and meet customer needs. Our goal is to encourage creativity and keep the essence of tactile
innovation alive.
Our soft and hard covered books are available in graphically beautiful covers, including flowered and checked
patterns in lovely colors. Separator’s notebooks are made of high quality and soft paper of blanc, ruled, or
dotted interior, giving structure and creative freedom. The notebooks are versatile and can be used to
everything on your mind: everyday’s notes, great ideas, guest book, loveletter, recipes, songs, diary and a
bullet journal. They are currently distributed at mediamarkt, TESCO and any nearby bookstores among
Hungary

Through these months total turnover of the company is 40.000 Euros. Our main competitors are kes, daycraft,
barat.

Target audience:
Separators target audience demographics focus on relatively young men and women aged 15-25 as first group
and second group 15-25 with their socio economic status being “AB”, or upper middle class to middle class.
Separators psychographics are students and professionals who cares about being organized in their notes.

Project:
The project consists in developing advertising marketing campaign of separator and create
brand awareness reaching 500.000 people with the following mentioned channels, for these activities we will
need a budget of 25.000 Euros:
- Social Media
- Magazines
- Outdoor marketing activities
- Website
Timeline:
Brand awereness activities will be taken from March – December 2019

Message:

Be organized in life

Style:

Classic, attractive

Keywords:

Organize,colorful, quality
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