Capstone project

I. Introduction

Brief overview of the project

Importance of the project

Objective of the research

II. Literature Review

Overview of the healthcare industry in Bangladesh

Analysis of the market for healthy drinks

Review of the consumer behavior of university and college students

Evaluation of the benefits and preferences of healthy drinks among university and college students

III. Research Methodology

Research design

Data collection methods

Sample selection

Data analysis plan

IV. Findings

Analysis of the market for healthy drinks among university and college students

Evaluation of the benefits and preferences of healthy drinks among university and college students

Perception of the target audience about the new product

V. Conclusion

Summary of the research findings

Recommendations for marketing the Healthy Drink

Limitations of the study

VI. References

List of all sources used in the research