World Consumer Lifestyles Databook

World Consumer
Lifestyles Databook
2011
10th edition

Euromonitor International Ltd,

60-61 Britton Street, London EC1M 5UX

World Consumer Lifestyles Databook 2011

World Consumer Lifestyles Databook 2011

Tenth edition
ISBN 978-1-84264-543-7
Published by
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This edition of World Consumer Lifestyles Databook has
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iv

Euromonitor International 2011

Summary of contents

Summary of contents
Section 1 Introduction1
Section 2 World lifestyle trends 7
Consumer Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
House and Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Consumer Expenditure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Eating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Drinking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
Smoking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Personal Appearance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Health and Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
Leisure and Recreation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Consumer Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131
Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143

Section 3 Country snapshots 151

Algeria .....................................................................................................................................................153
Argentina.................................................................................................................................................160
Australia ..................................................................................................................................................167
Austria .....................................................................................................................................................174
Azerbaijan ...............................................................................................................................................181
Belarus ....................................................................................................................................................188
Belgium ...................................................................................................................................................195
Bolivia .....................................................................................................................................................202
Brazil .......................................................................................................................................................209
Bulgaria ...................................................................................................................................................216
Cameroon ................................................................................................................................................223
Canada ....................................................................................................................................................227
Chile ........................................................................................................................................................235
China .......................................................................................................................................................242
Colombia .................................................................................................................................................250
Croatia .....................................................................................................................................................257
Czech Republic ........................................................................................................................................264
Denmark .................................................................................................................................................271
Ecuador ...................................................................................................................................................278
Egypt........................................................................................................................................................285
Estonia.....................................................................................................................................................292
Finland ....................................................................................................................................................299
France......................................................................................................................................................306
Germany ..................................................................................................................................................313
Greece......................................................................................................................................................320
Hong Kong, China....................................................................................................................................327
Hungary...................................................................................................................................................334
India ........................................................................................................................................................341
Indonesia.................................................................................................................................................348
Iran..........................................................................................................................................................355
Ireland.....................................................................................................................................................362
Israel........................................................................................................................................................369
Italy .........................................................................................................................................................376
www.euromonitor.com

World Consumer Lifestyles Databook 2011

Japan .......................................................................................................................................................383
Jordan......................................................................................................................................................390
Kazakhstan ..............................................................................................................................................397
Kenya ......................................................................................................................................................404
Kuwait .....................................................................................................................................................409
Latvia.......................................................................................................................................................416
Lithuania .................................................................................................................................................423
Malaysia ..................................................................................................................................................430
Mexico .....................................................................................................................................................437
Montenegro .............................................................................................................................................444
Morocco...................................................................................................................................................450
Netherlands.............................................................................................................................................457
New Zealand ...........................................................................................................................................464
Nigeria.....................................................................................................................................................471
Norway ....................................................................................................................................................478
Pakistan...................................................................................................................................................485
Peru.........................................................................................................................................................492
Philippines ..............................................................................................................................................499
Poland .....................................................................................................................................................506
Portugal...................................................................................................................................................513
Romania ..................................................................................................................................................520
Russia ......................................................................................................................................................527
Saudi Arabia ............................................................................................................................................534
Serbia ......................................................................................................................................................541
Singapore ................................................................................................................................................548
Slovakia ...................................................................................................................................................555
Slovenia ...................................................................................................................................................562
South Africa .............................................................................................................................................569
South Korea.............................................................................................................................................576
Spain .......................................................................................................................................................583
Sweden ....................................................................................................................................................590
Switzerland..............................................................................................................................................597
Taiwan.....................................................................................................................................................604
Thailand ..................................................................................................................................................611
Tunisia.....................................................................................................................................................618
Turkey .....................................................................................................................................................625
Turkmenistan ..........................................................................................................................................632
Ukraine....................................................................................................................................................639
United Arab Emirates ..............................................................................................................................646
United Kingdom ......................................................................................................................................653
USA ..........................................................................................................................................................660
Venezuela ................................................................................................................................................668
Vietnam...................................................................................................................................................675

vi

Euromonitor International 2011

Table of Contents

Table of Contents
Section 1 Introduction1
Cross-Country and Country-Specific Sections .................................................................................................................................3
Data Coverage .................................................................................................................................................................................5
Country Coverage............................................................................................................................................................................5
Sources and Methodology ..............................................................................................................................................................6
Definitions.......................................................................................................................................................................................6

Section 2 World lifestyle trends 7

Consumer Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Table: 2.1 Babies/infants (0-2 years) 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Table: 2.2 Kids (3-8 years) 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Table: 2.3 Tweenagers (9-12 years) 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Table: 2.4 Teens (13-19 years) 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Table: 2.5 Students 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Table: 2.6 Generation Y 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Table: 2.7 Generation X 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Table: 2.8 Baby boomers (40-60 years) 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Table: 2.9 Pensioners 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Table: 2.10 Population at January 1st 1990/1995/2002-2010 . . . . . . .
Table: 2.11 Population aged 0-14 at January 1st 2010 . . . . . . . . . .
Table: 2.12 Population aged 15-64 at January 1st 2010 . . . . . . . . .
Table: 2.13 Population aged 65+ at January 1st 2010 . . . . . . . . . .
Table: 2.14 Male population at January 1st 1990/1995/2002-2010 . . . .
Table: 2.15 Male population aged 0-14 at January 1st 2010 . . . . . . .
Table: 2.16 Male population aged 15-64 at January 1st 2010. . . . . . .
Table: 2.17 Male population aged 65+ at January 1st 2010 . . . . . . .
Table: 2.18 Female population at January 1st 1990/1995/2002-2010 . .
Table: 2.19 Female population aged 0-14 at January 1st 2010 . . . . . .
Table: 2.20 Female population aged 15-64 at January 1st 2010 . . . . .
Table: 2.21 Female population aged 65+ at January 1st 2010 . . . . . .
Table: 2.22 Marital status 2010 . . . . . . . . . . . . . . . . . . . . . .
Table: 2.23 Marriage rates 1990/1995/2002-2010. . . . . . . . . . . . .
Table: 2.24 Divorce rates 1990/1995/2002-2010 . . . . . . . . . . . . .
Table: 2.25 First marriage: average age of men 1990/1995/2002-2010. .
Table: 2.26 First marriage: average age of women 1990/1995/2002-2010
Table: 2.27 Urban population 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.28 Rural population 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.29 Population density 1990/1995/2002-2010 . . . . . . . . . .

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18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37

House and Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Table: 2.30 Households 1990/1995/2002-2010 . . . . . . . . . . . . . . . . .
Table: 2.31 Households by annual disposable income band 2010 . . . . . . .
Table: 2.32 Households by annual disposable income band 2010 (Continued).
Table: 2.33 Households by number of persons 2010 . . . . . . . . . . . . . .
Table: 2.34 Households by type 2010 . . . . . . . . . . . . . . . . . . . . . .
Table: 2.35 Households by tenure 2010. . . . . . . . . . . . . . . . . . . . .
Table: 2.36 Households by type of dwelling 2010. . . . . . . . . . . . . . . .
Table: 2.37 Household running costs 2010 . . . . . . . . . . . . . . . . . . .
Table: 2.38 Household durable ownership 2010 . . . . . . . . . . . . . . . .
Table: 2.39 Household durable ownership 2010 (Continued) . . . . . . . . . .
Table: 2.40 Household durable ownership 2010 (Continued) . . . . . . . . . .
Table: 2.41 Pet population 2010 . . . . . . . . . . . . . . . . . . . . . . . .

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38
39
40
41
42
43
44
45
46
47
48
49

Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Table: 2.42 Gross income (annual) per capita 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Table: 2.43 Disposable income (annual) per capita 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Table: 2.44 Gross income (annual) per capita by age 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Consumer Expenditure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Table: 2.45 Consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . .
Table: 2.46 Food and non-alcoholic beverages consumer expenditure 1990/1995/2002-2010
Table: 2.47 Alcoholic beverages and tobacco consumer expenditure 1990/1995/2002-2010 .
Table: 2.48 Clothing and footwear consumer expenditure 1990/1995/2002-2010 . . . . . . .
Table: 2.49 Housing consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . .
Table: 2.50 Household goods and services consumer expenditure 1990/1995/2002-2010 . . .
Table: 2.51 Health goods and medical services consumer expenditure 1990/1995/2002-2010
Table: 2.52 Transport consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . .
Table: 2.53 Communications consumer expenditure 1990/1995/2002-2010 . . . . . . . . . .
Table: 2.54 Leisure and recreation consumer expenditure 1990/1995/2002-2010 . . . . . . .
Table: 2.55 Education consumer expenditure 1990/1995/2002-2010. . . . . . . . . . . . . .
Table: 2.56 Hotels and catering consumer expenditure 1990/1995/2002-2010 . . . . . . . .
Table: 2.57 Miscellaneous goods and services consumer expenditure 1990/1995/2002-2010 .

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53
54
55
56
57
58
59
60
61
62
63
64
65

Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Table: 2.58 Employed population 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Table: 2.59 Male employed population 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

www.euromonitor.com

vii

World Consumer Lifestyles Databook 2011

Table: 2.60 Female employed population 1990/1995/2002-2010 .
Table: 2.61 Male part-time employees 1990/1995/2002-2010 . . .
Table: 2.62 Female part-time employees 1990/1995/2002-2010 . .
Table: 2.63 Unemployed population 1990/1995/2002-2010 . . . .
Table: 2.64 Male unemployed population 1990/1995/2002-2010 .
Table: 2.65 Female unemployed population 1990/1995/2002-2010
Table: 2.66 Unemployment rate 1990/1995/2002-2010 . . . . . .
Table: 2.67 Male unemployment rate 1990/1995/2002-2010 . . . .
Table: 2.68 Female unemployment rate 1990/1995/2002-2010 . .

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68
69
70
71
72
73
74
75
76

Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Table: 2.69 Pre-primary school pupils 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.70 Primary school pupils 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.71 Secondary school pupils 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.72 Higher education students 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.73 Graduates 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.74 Foreign students share of all higher and university education students 1990/1995/2002-2010

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77
78
79
80
81
82

Eating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Table: 2.75 Food consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.76 Bread and cereals consumer expenditure 1990/1995/2002-2010 . . . .
Table: 2.77 Meat consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.78 Fish and seafood consumer expenditure 1990/1995/2002-2010 . . . . .
Table: 2.79 Milk, cheese and eggs consumer expenditure 1990/1995/2002-2010 . .
Table: 2.80 Oils and fats consumer expenditure 1990/1995/2002-2010 . . . . . . .
Table: 2.81 Fruit consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.82 Vegetables consumer expenditure 1990/1995/2002-2010 . . . . . . . .
Table: 2.83 Sugar and confectionery consumer expenditure 1990/1995/2002-2010 .
Table: 2.84 Other foods consumer expenditure 1990/1995/2002-2010. . . . . . . .
Table: 2.85 Catering consumer expenditure 1990/1995/2002-2010 . . . . . . . . .

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83
84
85
86
87
88
89
90
91
92
93

Drinking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
Table: 2.86 Alcoholic beverages consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . .
Table: 2.87 Beer consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.88 Spirits consumer expenditure 1990/1995/2002-2010. . . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.89 Wine consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . . . . . . .
Table: 2.90 Coffee, tea and cocoa consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . .
Table: 2.91 Mineral waters, soft drinks, fruit and vegetable juices consumer expenditure 1990/1995/2002-2010

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94
95
96
97
98
99

Smoking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Table: 2.92 Tobacco consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . .
Table: 2.93 Smoking prevalence amongst population aged 15+ 1990/1995/2002-2010 . . . .
Table: 2.94 Smoking prevalence amongst male population aged 15+ 1990/1995/2002-2010 .
Table: 2.95 Smoking prevalence amongst female population aged 15+ 1990/1995/2002-2010

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100
101
102
103

Personal Appearance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Table: 2.96 Personal care consumer expenditure 1990/1995/2002-2010
Table: 2.97 Colour cosmetics: per capita retail sales 2004-2010 . . . .
Table: 2.98 Fragrances: per capita retail sales 2004-2010 . . . . . . . .
Table: 2.99 Hair care: per capita retail sales 2004-2010 . . . . . . . . .
Table: 2.100 Mens grooming: per capita retail sales 2004-2010 . . . .
Table: 2.101 Skin care: per capita retail sales 2004-2010 . . . . . . . .

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104
105
106
107
108
109

Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Table: 2.102 Clothing consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . .
Table: 2.103 Clothing materials consumer expenditure 1990/1995/2002-2010 . . . . . . . . .
Table: 2.104 Garments consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . . . .
Table: 2.105 Other clothing consumer expenditure 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.106 Clothing, cleaning, repair and hire consumer expenditure 1990/1995/2002-2010
Table: 2.107 Footwear consumer expenditure 1990/1995/2002-2010. . . . . . . . . . . . . .

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110
111
112
113
114
115

Health and Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

Table: 2.108 Total health expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . .
Table: 2.109 Public health expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . .
Table: 2.110 Public health expenditures share of total health expenditure 1990/1995/2002-2010 .
Table: 2.111 Private health expenditure 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . .
Table: 2.112 Private health expenditures share of total health expenditure 1990/1995/2002-2010 .
Table: 2.113 Healthy life expectancy at birth: total population 1990/1995/2002-2010 . . . . . . . .
Table: 2.114 Healthy life expectancy at birth: males 1990/1995/2002-2010 . . . . . . . . . . . . .
Table: 2.115 Healthy life expectancy at birth: females 1990/1995/2002-2010 . . . . . . . . . . . .
Table: 2.116 Obese population (BMI 30kg/sq m or more) 1990/1995/2002-2010 . . . . . . . . . . .
Table: 2.117 Overweight population (BMI 25-30kg/sq m) 1990/1995/2002-2010 . . . . . . . . . . .

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116
117
118
119
120
121
122
123
124
125

Leisure and Recreation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126

Table: 2.118 Cable TV households 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . .
Table: 2.119 Satellite TV households 1990/1995/2002-2010. . . . . . . . . . . . . . . . . . .
Table: 2.120 Cinema attendances 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . .
Table: 2.121 Package holidays consumer expenditure 1990/1995/2002-2010 . . . . . . . . .
Table: 2.122 Hotels and other accommodation consumer expenditure 1990/1995/2002-2010.

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126
127
128
129
130

Consumer Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131

Table: 2.123 Broadband internet-enabled households 1990/1995/2002-2010
Table: 2.124 CD player households 1990/1995/2002-2010 . . . . . . . . . .
Table: 2.125 DVD player/recorder households 1990/1995/2002-2010. . . . .
Table: 2.126 Video game console households 1990/1995/2002-2010 . . . . .
Table: 2.127 Mobile telephone households 1990/1995/2002-2010 . . . . . .
Table: 2.128 Internet users 1990/1995/2002-2010. . . . . . . . . . . . . . .

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131
132
133
134
135
136

Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
Table: 2.129 Passenger car households 1990/1995/2002-2010 . . . . . . . . . . . .
Table: 2.130 Transport services consumer expenditure 1990/1995/2002-2010 . . . .
Table: 2.131 Rail travel consumer expenditure 1990/1995/2002-2010 . . . . . . . .
Table: 2.132 Buses, coaches and taxis consumer expenditure 1990/1995/2002-2010.
Table: 2.133 Air travel consumer expenditure 1990/1995/2002-2010 . . . . . . . . .
Table: 2.134 Other travel consumer expenditure 1990/1995/2002-2010 . . . . . . .

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137
138
139
140
141
142

Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143
Table: 2.135 Annual savings 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . .
Table: 2.136 Savings ratio 1990/1995/2002-2010 . . . . . . . . . . . . . . . . . . . . .
Table: 2.137 Consumer lending (total) 1990/1995/2002-2010 . . . . . . . . . . . . . . .
Table: 2.138 Mortgages/housing share of total consumer lending 1990/1995/2002-2010
Table: 2.139 Consumer credit share of total consumer lending 1990/1995/2002-2010 . .
Table: 2.140 Debit cards in circulation 1990/1995/2002-2010. . . . . . . . . . . . . . .
Table: 2.141 Credit cards in circulation 1990/1995/2002-2010 . . . . . . . . . . . . . .

viii

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143
144
145
146
147
148
149

Euromonitor International 2011

Table of Contents

Section 3 Country snapshots 151

Algeria .....................................................................................................................................................153
Table: 3.1 Consumer Segmentation
Table: 3.2 People. . . . . . . . . .
Table: 3.3 House and Home . . . .
Table: 3.4 Income . . . . . . . . .
Table: 3.5 Consumer expenditure .
Table: 3.6 Work . . . . . . . . . .
Table: 3.7 Learning. . . . . . . . .
Table: 3.8 Eating . . . . . . . . . .
Table: 3.9 Drinking. . . . . . . . .
Table: 3.10 Smoking . . . . . . . .
Table: 3.11 Personal Appearance .
Table: 3.12 Fashion . . . . . . . .
Table: 3.13 Health and Wellness . .
Table: 3.14 Leisure and Recreation
Table: 3.15 Consumer Technology .
Table: 3.16 Transport . . . . . . .
Table: 3.17 Money . . . . . . . . .

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153
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154
154
155
155
155
156
156
156
157
157
158
158
158
159
159

Argentina.................................................................................................................................................160
Table: 3.18 Consumer Segmentation
Table: 3.19 People . . . . . . . . . .
Table: 3.20 House and Home . . . .
Table: 3.21 Income. . . . . . . . . .
Table: 3.22 Consumer expenditure .
Table: 3.23 Work . . . . . . . . . . .
Table: 3.24 Learning . . . . . . . . .
Table: 3.25 Eating . . . . . . . . . .
Table: 3.26 Drinking . . . . . . . . .
Table: 3.27 Smoking . . . . . . . . .
Table: 3.28 Personal Appearance . .
Table: 3.29 Fashion . . . . . . . . .
Table: 3.30 Health and Wellness . . .
Table: 3.31 Leisure and Recreation .
Table: 3.32 Consumer Technology . .
Table: 3.33 Transport . . . . . . . .
Table: 3.34 Money . . . . . . . . . .

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160
160
161
162
162
162
163
163
164
164
164
165
165
165
166
166
166

Australia ..................................................................................................................................................167
Table: 3.35 Consumer Segmentation
Table: 3.36 People . . . . . . . . . .
Table: 3.37 House and Home . . . .
Table: 3.38 Income. . . . . . . . . .
Table: 3.39 Consumer expenditure .
Table: 3.40 Work . . . . . . . . . . .
Table: 3.41 Learning . . . . . . . . .
Table: 3.42 Eating . . . . . . . . . .
Table: 3.43 Drinking . . . . . . . . .
Table: 3.44 Smoking . . . . . . . . .
Table: 3.45 Personal Appearance . .
Table: 3.46 Fashion . . . . . . . . .
Table: 3.47 Health and Wellness . . .
Table: 3.48 Leisure and Recreation .
Table: 3.49 Consumer Technology . .
Table: 3.50 Transport . . . . . . . .
Table: 3.51 Money . . . . . . . . . .

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167
167
168
169
169
169
170
170
171
171
171
172
172
172
173
173
173

Austria .....................................................................................................................................................174
Table: 3.52 Consumer Segmentation
Table: 3.53 People . . . . . . . . . .
Table: 3.54 House and Home . . . .
Table: 3.55 Income. . . . . . . . . .
Table: 3.56 Consumer expenditure .
Table: 3.57 Work . . . . . . . . . . .
Table: 3.58 Learning . . . . . . . . .
Table: 3.59 Eating . . . . . . . . . .
Table: 3.60 Drinking . . . . . . . . .
Table: 3.61 Smoking . . . . . . . . .
Table: 3.62 Personal Appearance . .
Table: 3.63 Fashion . . . . . . . . .
Table: 3.64 Health and Wellness . . .
Table: 3.65 Leisure and Recreation .
Table: 3.66 Consumer Technology . .
Table: 3.67 Transport . . . . . . . .
Table: 3.68 Money . . . . . . . . . .

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174
174
175
176
176
176
177
177
178
178
178
179
179
179
180
180
180

Azerbaijan ...............................................................................................................................................181
Table: 3.69 Consumer Segmentation
Table: 3.70 People . . . . . . . . . .
Table: 3.71 House and Home . . . .
Table: 3.72 Income. . . . . . . . . .
Table: 3.73 Consumer expenditure .
Table: 3.74 Work . . . . . . . . . . .
Table: 3.75 Learning . . . . . . . . .
Table: 3.76 Eating . . . . . . . . . .
Table: 3.77 Drinking . . . . . . . . .
Table: 3.78 Smoking . . . . . . . . .
Table: 3.79 Personal Appearance . .
Table: 3.80 Fashion . . . . . . . . .
Table: 3.81 Health and Wellness . . .
Table: 3.82 Leisure and Recreation .
Table: 3.83 Consumer Technology . .
Table: 3.84 Transport . . . . . . . .
Table: 3.85 Money . . . . . . . . . .

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181
181
182
183
183
183
184
184
185
185
185
186
186
186
187
187
187

Belarus ....................................................................................................................................................188
Table: 3.86 Consumer Segmentation
Table: 3.87 People . . . . . . . . . .
Table: 3.88 House and Home . . . .
Table: 3.89 Income. . . . . . . . . .
Table: 3.90 Consumer expenditure .
Table: 3.91 Work . . . . . . . . . . .

www.euromonitor.com

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188
188
189
190
190
190

ix

World Consumer Lifestyles Databook 2011

Table: 3.92 Learning . . . . . . . .
Table: 3.93 Eating . . . . . . . . .
Table: 3.94 Drinking . . . . . . . .
Table: 3.95 Smoking . . . . . . . .
Table: 3.96 Personal Appearance .
Table: 3.97 Fashion . . . . . . . .
Table: 3.98 Health and Wellness . .
Table: 3.99 Leisure and Recreation
Table: 3.100 Consumer Technology
Table: 3.101 Transport . . . . . . .
Table: 3.102 Money . . . . . . . .

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191
191
192
192
192
193
193
193
194
194
194

Belgium ...................................................................................................................................................195
Table: 3.103 Consumer Segmentation .
Table: 3.104 People . . . . . . . . . .
Table: 3.105 House and Home . . . . .
Table: 3.106 Income . . . . . . . . . .
Table: 3.107 Consumer expenditure . .
Table: 3.108 Work . . . . . . . . . . .
Table: 3.109 Learning . . . . . . . . .
Table: 3.110 Eating. . . . . . . . . . .
Table: 3.111 Drinking . . . . . . . . .
Table: 3.112 Smoking . . . . . . . . .
Table: 3.113 Personal Appearance . . .
Table: 3.114 Fashion . . . . . . . . . .
Table: 3.115 Health and Wellness . . .
Table: 3.116 Leisure and Recreation . .
Table: 3.117 Consumer Technology . .
Table: 3.118 Transport . . . . . . . . .
Table: 3.119 Money . . . . . . . . . .

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195
195
196
197
197
197
198
198
199
199
199
200
200
200
201
201
201

Bolivia .....................................................................................................................................................202
Table: 3.120 Consumer Segmentation .
Table: 3.121 People . . . . . . . . . .
Table: 3.122 House and Home . . . . .
Table: 3.123 Income . . . . . . . . . .
Table: 3.124 Consumer expenditure . .
Table: 3.125 Work . . . . . . . . . . .
Table: 3.126 Learning . . . . . . . . .
Table: 3.127 Eating. . . . . . . . . . .
Table: 3.128 Drinking . . . . . . . . .
Table: 3.129 Smoking . . . . . . . . .
Table: 3.130 Personal Appearance . . .
Table: 3.131 Fashion . . . . . . . . . .
Table: 3.132 Health and Wellness . . .
Table: 3.133 Leisure and Recreation . .
Table: 3.134 Consumer Technology . .
Table: 3.135 Transport . . . . . . . . .
Table: 3.136 Money . . . . . . . . . .

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202
202
203
204
204
204
205
205
205
206
206
206
207
207
207
208
208

Brazil .......................................................................................................................................................209
Table: 3.137 Consumer Segmentation .
Table: 3.138 People . . . . . . . . . .
Table: 3.139 House and Home . . . . .
Table: 3.140 Income . . . . . . . . . .
Table: 3.141 Consumer expenditure . .
Table: 3.142 Work . . . . . . . . . . .
Table: 3.143 Learning . . . . . . . . .
Table: 3.144 Eating. . . . . . . . . . .
Table: 3.145 Drinking . . . . . . . . .
Table: 3.146 Smoking . . . . . . . . .
Table: 3.147 Personal Appearance . . .
Table: 3.148 Fashion . . . . . . . . . .
Table: 3.149 Health and Wellness . . .
Table: 3.150 Leisure and Recreation . .
Table: 3.151 Consumer Technology . .
Table: 3.152 Transport . . . . . . . . .
Table: 3.153 Money . . . . . . . . . .

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209
209
210
211
211
211
212
212
213
213
213
214
214
214
215
215
215

Bulgaria ...................................................................................................................................................216
Table: 3.154 Consumer Segmentation .
Table: 3.155 People . . . . . . . . . .
Table: 3.156 House and Home . . . . .
Table: 3.157 Income . . . . . . . . . .
Table: 3.158 Consumer expenditure . .
Table: 3.159 Work . . . . . . . . . . .
Table: 3.160 Learning . . . . . . . . .
Table: 3.161 Eating. . . . . . . . . . .
Table: 3.162 Drinking . . . . . . . . .
Table: 3.163 Smoking . . . . . . . . .
Table: 3.164 Personal Appearance . . .
Table: 3.165 Fashion . . . . . . . . . .
Table: 3.166 Health and Wellness . . .
Table: 3.167 Leisure and Recreation . .
Table: 3.168 Consumer Technology . .
Table: 3.169 Transport . . . . . . . . .
Table: 3.170 Money . . . . . . . . . .

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216
216
217
218
218
218
219
219
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220
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221
221
221
222
222
222

Cameroon ................................................................................................................................................223
Table: 3.171 Consumer Segmentation .
Table: 3.172 People . . . . . . . . . .
Table: 3.173 House and Home . . . . .
Table: 3.174 Income . . . . . . . . . .
Table: 3.175 Consumer expenditure . .
Table: 3.176 Work . . . . . . . . . . .
Table: 3.177 Learning . . . . . . . . .
Table: 3.178 Smoking . . . . . . . . .
Table: 3.179 Personal Appearance . . .
Table: 3.180 Health and Wellness . . .
Table: 3.181 Leisure and Recreation . .
Table: 3.182 Consumer Technology . .
Table: 3.183 Transport . . . . . . . . .
Table: 3.184 Money . . . . . . . . . .

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223
223
223
224
224
224
224
225
225
225
225
226
226
226

Euromonitor International 2011

Table of Contents

Canada ....................................................................................................................................................227
Table: 3.185 Consumer Segmentation .
Table: 3.186 People . . . . . . . . . .
Table: 3.187 House and Home . . . . .
Table: 3.188 Income . . . . . . . . . .
Table: 3.189 Consumer expenditure . .
Table: 3.190 Work . . . . . . . . . . .
Table: 3.191 Learning . . . . . . . . .
Table: 3.192 Eating. . . . . . . . . . .
Table: 3.193 Drinking . . . . . . . . .
Table: 3.194 Smoking . . . . . . . . .
Table: 3.195 Personal Appearance . . .
Table: 3.196 Fashion . . . . . . . . . .
Table: 3.197 Health and Wellness . . .
Table: 3.198 Leisure and Recreation . .
Table: 3.199 Consumer Technology . .
Table: 3.200 Transport . . . . . . . . .
Table: 3.201 Money . . . . . . . . . .

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227
228
229
230
230
230
231
231
232
232
232
233
233
233
234
234
234

Chile ........................................................................................................................................................235
Table: 3.202 Consumer Segmentation .
Table: 3.203 People . . . . . . . . . .
Table: 3.204 House and Home . . . . .
Table: 3.205 Income . . . . . . . . . .
Table: 3.206 Consumer expenditure . .
Table: 3.207 Work . . . . . . . . . . .
Table: 3.208 Learning . . . . . . . . .
Table: 3.209 Eating. . . . . . . . . . .
Table: 3.210 Drinking . . . . . . . . .
Table: 3.211 Smoking . . . . . . . . .
Table: 3.212 Personal Appearance . . .
Table: 3.213 Fashion . . . . . . . . . .
Table: 3.214 Health and Wellness . . .
Table: 3.215 Leisure and Recreation . .
Table: 3.216 Consumer Technology . .
Table: 3.217 Transport . . . . . . . . .
Table: 3.218 Money . . . . . . . . . .

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235
235
236
237
237
237
238
238
239
239
239
240
240
240
241
241
241

China .......................................................................................................................................................242
Table: 3.219 Consumer Segmentation .
Table: 3.220 People . . . . . . . . . .
Table: 3.221 House and Home . . . . .
Table: 3.222 Income . . . . . . . . . .
Table: 3.223 Consumer expenditure . .
Table: 3.224 Work . . . . . . . . . . .
Table: 3.225 Learning . . . . . . . . .
Table: 3.226 Eating. . . . . . . . . . .
Table: 3.227 Drinking . . . . . . . . .
Table: 3.228 Smoking . . . . . . . . .
Table: 3.229 Personal Appearance . . .
Table: 3.230 Fashion . . . . . . . . . .
Table: 3.231 Health and Wellness . . .
Table: 3.232 Leisure and Recreation . .
Table: 3.233 Consumer Technology . .
Table: 3.234 Transport . . . . . . . . .
Table: 3.235 Money . . . . . . . . . .

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242
243
244
245
245
245
246
246
247
247
247
248
248
248
249
249
249

Colombia .................................................................................................................................................250
Table: 3.236 Consumer Segmentation .
Table: 3.237 People . . . . . . . . . .
Table: 3.238 House and Home . . . . .
Table: 3.239 Income . . . . . . . . . .
Table: 3.240 Consumer expenditure . .
Table: 3.241 Work . . . . . . . . . . .
Table: 3.242 Learning . . . . . . . . .
Table: 3.243 Eating. . . . . . . . . . .
Table: 3.244 Drinking . . . . . . . . .
Table: 3.245 Smoking . . . . . . . . .
Table: 3.246 Personal Appearance . . .
Table: 3.247 Fashion . . . . . . . . . .
Table: 3.248 Health and Wellness . . .
Table: 3.249 Leisure and Recreation . .
Table: 3.250 Consumer Technology . .
Table: 3.251 Transport . . . . . . . . .
Table: 3.252 Money . . . . . . . . . .

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250
250
251
252
252
252
253
253
254
254
254
255
255
255
256
256
256

Croatia .....................................................................................................................................................257
Table: 3.253 Consumer Segmentation .
Table: 3.254 People . . . . . . . . . .
Table: 3.255 House and Home . . . . .
Table: 3.256 Income . . . . . . . . . .
Table: 3.257 Consumer expenditure . .
Table: 3.258 Work . . . . . . . . . . .
Table: 3.259 Learning . . . . . . . . .
Table: 3.260 Eating. . . . . . . . . . .
Table: 3.261 Drinking . . . . . . . . .
Table: 3.262 Smoking . . . . . . . . .
Table: 3.263 Personal Appearance . . .
Table: 3.264 Fashion . . . . . . . . . .
Table: 3.265 Health and Wellness . . .
Table: 3.266 Leisure and Recreation . .
Table: 3.267 Consumer Technology . .
Table: 3.268 Transport . . . . . . . . .
Table: 3.269 Money . . . . . . . . . .

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257
257
258
259
259
259
260
260
261
261
261
262
262
262
263
263
263

Czech Republic ........................................................................................................................................264

Table: 3.270 Consumer Segmentation .
Table: 3.271 People . . . . . . . . . .
Table: 3.272 House and Home . . . . .
Table: 3.273 Income . . . . . . . . . .
Table: 3.274 Consumer expenditure . .
Table: 3.275 Work . . . . . . . . . . .
Table: 3.276 Learning . . . . . . . . .

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264
264
265
266
266
266
267

xi

World Consumer Lifestyles Databook 2011

Table: 3.277 Eating. . . . . . . . . .
Table: 3.278 Drinking . . . . . . . .
Table: 3.279 Smoking . . . . . . . .
Table: 3.280 Personal Appearance . .
Table: 3.281 Fashion . . . . . . . . .
Table: 3.282 Health and Wellness . .
Table: 3.283 Leisure and Recreation .
Table: 3.284 Consumer Technology .
Table: 3.285 Transport . . . . . . . .
Table: 3.286 Money . . . . . . . . .

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267
268
268
268
269
269
269
270
270
270

Denmark .................................................................................................................................................271
Table: 3.287 Consumer Segmentation .
Table: 3.288 People . . . . . . . . . .
Table: 3.289 House and Home . . . . .
Table: 3.290 Income . . . . . . . . . .
Table: 3.291 Consumer expenditure . .
Table: 3.292 Work . . . . . . . . . . .
Table: 3.293 Learning . . . . . . . . .
Table: 3.294 Eating. . . . . . . . . . .
Table: 3.295 Drinking . . . . . . . . .
Table: 3.296 Smoking . . . . . . . . .
Table: 3.297 Personal Appearance . . .
Table: 3.298 Fashion . . . . . . . . . .
Table: 3.299 Health and Wellness . . .
Table: 3.300 Leisure and Recreation . .
Table: 3.301 Consumer Technology . .
Table: 3.302 Transport . . . . . . . . .
Table: 3.303 Money . . . . . . . . . .

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271
271
272
273
273
273
274
274
275
275
275
276
276
276
277
277
277

Ecuador ...................................................................................................................................................278
Table: 3.304 Consumer Segmentation .
Table: 3.305 People . . . . . . . . . .
Table: 3.306 House and Home . . . . .
Table: 3.307 Income . . . . . . . . . .
Table: 3.308 Consumer expenditure . .
Table: 3.309 Work . . . . . . . . . . .
Table: 3.310 Learning . . . . . . . . .
Table: 3.311 Eating. . . . . . . . . . .
Table: 3.312 Drinking . . . . . . . . .
Table: 3.313 Smoking . . . . . . . . .
Table: 3.314 Personal Appearance . . .
Table: 3.315 Fashion . . . . . . . . . .
Table: 3.316 Health and Wellness . . .
Table: 3.317 Leisure and Recreation . .
Table: 3.318 Consumer Technology . .
Table: 3.319 Transport . . . . . . . . .
Table: 3.320 Money . . . . . . . . . .

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278
278
279
280
280
280
281
281
281
282
282
282
283
283
283
284
284

Egypt........................................................................................................................................................285
Table: 3.321 Consumer Segmentation .
Table: 3.322 People . . . . . . . . . .
Table: 3.323 House and Home . . . . .
Table: 3.324 Income . . . . . . . . . .
Table: 3.325 Consumer expenditure . .
Table: 3.326 Work . . . . . . . . . . .
Table: 3.327 Learning . . . . . . . . .
Table: 3.328 Eating. . . . . . . . . . .
Table: 3.329 Drinking . . . . . . . . .
Table: 3.330 Smoking . . . . . . . . .
Table: 3.331 Personal Appearance . . .
Table: 3.332 Fashion . . . . . . . . . .
Table: 3.333 Health and Wellness . . .
Table: 3.334 Leisure and Recreation . .
Table: 3.335 Consumer Technology . .
Table: 3.336 Transport . . . . . . . . .
Table: 3.337 Money . . . . . . . . . .

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285
285
286
287
287
287
288
288
289
289
289
290
290
290
291
291
291

Estonia.....................................................................................................................................................292
Table: 3.338 Consumer Segmentation .
Table: 3.339 People . . . . . . . . . .
Table: 3.340 House and Home . . . . .
Table: 3.341 Income . . . . . . . . . .
Table: 3.342 Consumer expenditure . .
Table: 3.343 Work . . . . . . . . . . .
Table: 3.344 Learning . . . . . . . . .
Table: 3.345 Eating. . . . . . . . . . .
Table: 3.346 Drinking . . . . . . . . .
Table: 3.347 Smoking . . . . . . . . .
Table: 3.348 Personal Appearance . . .
Table: 3.349 Fashion . . . . . . . . . .
Table: 3.350 Health and Wellness . . .
Table: 3.351 Leisure and Recreation . .
Table: 3.352 Consumer Technology . .
Table: 3.353 Transport . . . . . . . . .
Table: 3.354 Money . . . . . . . . . .

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292
292
293
294
294
294
295
295
296
296
296
297
297
297
298
298
298

Finland ....................................................................................................................................................299
Table: 3.355 Consumer Segmentation .
Table: 3.356 People . . . . . . . . . .
Table: 3.357 House and Home . . . . .
Table: 3.358 Income . . . . . . . . . .
Table: 3.359 Consumer expenditure . .
Table: 3.360 Work . . . . . . . . . . .
Table: 3.361 Learning . . . . . . . . .
Table: 3.362 Eating. . . . . . . . . . .
Table: 3.363 Drinking . . . . . . . . .
Table: 3.364 Smoking . . . . . . . . .
Table: 3.365 Personal Appearance . . .
Table: 3.366 Fashion . . . . . . . . . .
Table: 3.367 Health and Wellness . . .
Table: 3.368 Leisure and Recreation . .
Table: 3.369 Consumer Technology . .

xii

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299
299
300
301
301
301
302
302
303
303
303
304
304
304
305

Euromonitor International 2011

Table of Contents
Table: 3.370 Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
Table: 3.371 Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305

France......................................................................................................................................................306
Table: 3.372 Consumer Segmentation .
Table: 3.373 People . . . . . . . . . .
Table: 3.374 House and Home . . . . .
Table: 3.375 Income . . . . . . . . . .
Table: 3.376 Consumer expenditure . .
Table: 3.377 Work . . . . . . . . . . .
Table: 3.378 Learning . . . . . . . . .
Table: 3.379 Eating. . . . . . . . . . .
Table: 3.380 Drinking . . . . . . . . .
Table: 3.381 Smoking . . . . . . . . .
Table: 3.382 Personal Appearance . . .
Table: 3.383 Fashion . . . . . . . . . .
Table: 3.384 Health and Wellness . . .
Table: 3.385 Leisure and Recreation . .
Table: 3.386 Consumer Technology . .
Table: 3.387 Transport . . . . . . . . .
Table: 3.388 Money . . . . . . . . . .

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306
306
307
308
308
308
309
309
310
310
310
311
311
311
312
312
312

Germany ..................................................................................................................................................313
Table: 3.389 Consumer Segmentation .
Table: 3.390 People . . . . . . . . . .
Table: 3.391 House and Home . . . . .
Table: 3.392 Income . . . . . . . . . .
Table: 3.393 Consumer expenditure . .
Table: 3.394 Work . . . . . . . . . . .
Table: 3.395 Learning . . . . . . . . .
Table: 3.396 Eating. . . . . . . . . . .
Table: 3.397 Drinking . . . . . . . . .
Table: 3.398 Smoking . . . . . . . . .
Table: 3.399 Personal Appearance . . .
Table: 3.400 Fashion . . . . . . . . . .
Table: 3.401 Health and Wellness . . .
Table: 3.402 Leisure and Recreation . .
Table: 3.403 Consumer Technology . .
Table: 3.404 Transport . . . . . . . . .
Table: 3.405 Money . . . . . . . . . .

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313
313
314
315
315
315
316
316
317
317
317
318
318
318
319
319
319

Greece......................................................................................................................................................320
Table: 3.406 Consumer Segmentation .
Table: 3.407 People . . . . . . . . . .
Table: 3.408 House and Home . . . . .
Table: 3.409 Income . . . . . . . . . .
Table: 3.410 Consumer expenditure . .
Table: 3.411 Work . . . . . . . . . . .
Table: 3.412 Learning . . . . . . . . .
Table: 3.413 Eating. . . . . . . . . . .
Table: 3.414 Drinking . . . . . . . . .
Table: 3.415 Smoking . . . . . . . . .
Table: 3.416 Personal Appearance . . .
Table: 3.417 Fashion . . . . . . . . . .
Table: 3.418 Health and Wellness . . .
Table: 3.419 Leisure and Recreation . .
Table: 3.420 Consumer Technology . .
Table: 3.421 Transport . . . . . . . . .
Table: 3.422 Money . . . . . . . . . .

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320
320
321
322
322
322
323
323
324
324
324
325
325
325
326
326
326

Hong Kong, China....................................................................................................................................327

Table: 3.423 Consumer Segmentation .
Table: 3.424 People . . . . . . . . . .
Table: 3.425 House and Home . . . . .
Table: 3.426 Income . . . . . . . . . .
Table: 3.427 Consumer expenditure . .
Table: 3.428 Work . . . . . . . . . . .
Table: 3.429 Learning . . . . . . . . .
Table: 3.430 Eating. . . . . . . . . . .
Table: 3.431 Drinking . . . . . . . . .
Table: 3.432 Smoking . . . . . . . . .
Table: 3.433 Personal Appearance . . .
Table: 3.434 Fashion . . . . . . . . . .
Table: 3.435 Health and Wellness . . .
Table: 3.436 Leisure and Recreation . .
Table: 3.437 Consumer Technology . .
Table: 3.438 Transport . . . . . . . . .
Table: 3.439 Money . . . . . . . . . .

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327
327
328
329
329
329
330
330
331
331
331
332
332
332
333
333
333

Hungary...................................................................................................................................................334
Table: 3.440 Consumer Segmentation .
Table: 3.441 People . . . . . . . . . .
Table: 3.442 House and Home . . . . .
Table: 3.443 Income . . . . . . . . . .
Table: 3.444 Consumer expenditure . .
Table: 3.445 Work . . . . . . . . . . .
Table: 3.446 Learning . . . . . . . . .
Table: 3.447 Eating. . . . . . . . . . .
Table: 3.448 Drinking . . . . . . . . .
Table: 3.449 Smoking . . . . . . . . .
Table: 3.450 Personal Appearance . . .
Table: 3.451 Fashion . . . . . . . . . .
Table: 3.452 Health and Wellness . . .
Table: 3.453 Leisure and Recreation . .
Table: 3.454 Consumer Technology . .
Table: 3.455 Transport . . . . . . . . .
Table: 3.456 Money . . . . . . . . . .

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334
334
335
336
336
336
337
337
338
338
338
339
339
339
340
340
340

India ........................................................................................................................................................341
Table: 3.457 Consumer Segmentation .
Table: 3.458 People . . . . . . . . . .
Table: 3.459 House and Home . . . . .
Table: 3.460 Income . . . . . . . . . .
Table: 3.461 Consumer expenditure . .

www.euromonitor.com

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341
341
342
343
343

xiii

World Consumer Lifestyles Databook 2011

Table: 3.462 Work . . . . . . . . . .
Table: 3.463 Learning . . . . . . . .
Table: 3.464 Eating. . . . . . . . . .
Table: 3.465 Drinking . . . . . . . .
Table: 3.466 Smoking . . . . . . . .
Table: 3.467 Personal Appearance . .
Table: 3.468 Fashion . . . . . . . . .
Table: 3.469 Health and Wellness . .
Table: 3.470 Leisure and Recreation .
Table: 3.471 Consumer Technology .
Table: 3.472 Transport . . . . . . . .
Table: 3.473 Money . . . . . . . . .

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.

343
344
344
344
345
345
345
346
346
346
347
347

Indonesia.................................................................................................................................................348
Table: 3.474 Consumer Segmentation .
Table: 3.475 People . . . . . . . . . .
Table: 3.476 House and Home . . . . .
Table: 3.477 Income . . . . . . . . . .
Table: 3.478 Consumer expenditure . .
Table: 3.479 Work . . . . . . . . . . .
Table: 3.480 Learning . . . . . . . . .
Table: 3.481 Eating. . . . . . . . . . .
Table: 3.482 Drinking . . . . . . . . .
Table: 3.483 Smoking . . . . . . . . .
Table: 3.484 Personal Appearance . . .
Table: 3.485 Fashion . . . . . . . . . .
Table: 3.486 Health and Wellness . . .
Table: 3.487 Leisure and Recreation . .
Table: 3.488 Consumer Technology . .
Table: 3.489 Transport . . . . . . . . .
Table: 3.490 Money . . . . . . . . . .

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348
348
349
350
350
350
351
351
351
352
352
352
353
353
353
354
354

Iran..........................................................................................................................................................355
Table: 3.491 Consumer Segmentation .
Table: 3.492 People . . . . . . . . . .
Table: 3.493 House and Home . . . . .
Table: 3.494 Income . . . . . . . . . .
Table: 3.495 Consumer expenditure . .
Table: 3.496 Work . . . . . . . . . . .
Table: 3.497 Learning . . . . . . . . .
Table: 3.498 Eating. . . . . . . . . . .
Table: 3.499 Drinking . . . . . . . . .
Table: 3.500 Smoking . . . . . . . . .
Table: 3.501 Personal Appearance . . .
Table: 3.502 Fashion . . . . . . . . . .
Table: 3.503 Health and Wellness . . .
Table: 3.504 Leisure and Recreation . .
Table: 3.505 Consumer Technology . .
Table: 3.506 Transport . . . . . . . . .
Table: 3.507 Money . . . . . . . . . .

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355
355
356
356
356
357
357
358
358
358
359
359
360
360
360
361
361

Ireland.....................................................................................................................................................362
Table: 3.508 Consumer Segmentation .
Table: 3.509 People . . . . . . . . . .
Table: 3.510 House and Home . . . . .
Table: 3.511 Income . . . . . . . . . .
Table: 3.512 Consumer expenditure . .
Table: 3.513 Work . . . . . . . . . . .
Table: 3.514 Learning . . . . . . . . .
Table: 3.515 Eating. . . . . . . . . . .
Table: 3.516 Drinking . . . . . . . . .
Table: 3.517 Smoking . . . . . . . . .
Table: 3.518 Personal Appearance . . .
Table: 3.519 Fashion . . . . . . . . . .
Table: 3.520 Health and Wellness . . .
Table: 3.521 Leisure and Recreation . .
Table: 3.522 Consumer Technology . .
Table: 3.523 Transport . . . . . . . . .
Table: 3.524 Money . . . . . . . . . .

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362
362
363
364
364
364
365
365
366
366
366
367
367
367
368
368
368

Israel........................................................................................................................................................369
Table: 3.525 Consumer Segmentation .
Table: 3.526 People . . . . . . . . . .
Table: 3.527 House and Home . . . . .
Table: 3.528 Income . . . . . . . . . .
Table: 3.529 Consumer expenditure . .
Table: 3.530 Work . . . . . . . . . . .
Table: 3.531 Learning . . . . . . . . .
Table: 3.532 Eating. . . . . . . . . . .
Table: 3.533 Drinking . . . . . . . . .
Table: 3.534 Smoking . . . . . . . . .
Table: 3.535 Personal Appearance . . .
Table: 3.536 Fashion . . . . . . . . . .
Table: 3.537 Health and Wellness . . .
Table: 3.538 Leisure and Recreation . .
Table: 3.539 Consumer Technology . .
Table: 3.540 Transport . . . . . . . . .
Table: 3.541 Money . . . . . . . . . .

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369
369
370
371
371
371
372
372
373
373
373
374
374
374
375
375
375

Italy .........................................................................................................................................................376
Table: 3.542 Consumer Segmentation .
Table: 3.543 People . . . . . . . . . .
Table: 3.544 House and Home . . . . .
Table: 3.545 Income . . . . . . . . . .
Table: 3.546 Consumer expenditure . .
Table: 3.547 Work . . . . . . . . . . .
Table: 3.548 Learning . . . . . . . . .
Table: 3.549 Eating. . . . . . . . . . .
Table: 3.550 Drinking . . . . . . . . .
Table: 3.551 Smoking . . . . . . . . .
Table: 3.552 Personal Appearance . . .
Table: 3.553 Fashion . . . . . . . . . .
Table: 3.554 Health and Wellness . . .

xiv

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376
376
377
378
378
378
379
379
380
380
380
381
381

Euromonitor International 2011

Table of Contents
Table: 3.555 Leisure and Recreation .
Table: 3.556 Consumer Technology .
Table: 3.557 Transport . . . . . . . .
Table: 3.558 Money . . . . . . . . .

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381
382
382
382

Japan .......................................................................................................................................................383
Table: 3.559 Consumer Segmentation .
Table: 3.560 People . . . . . . . . . .
Table: 3.561 House and Home . . . . .
Table: 3.562 Income . . . . . . . . . .
Table: 3.563 Consumer expenditure . .
Table: 3.564 Work . . . . . . . . . . .
Table: 3.565 Learning . . . . . . . . .
Table: 3.566 Eating. . . . . . . . . . .
Table: 3.567 Drinking . . . . . . . . .
Table: 3.568 Smoking . . . . . . . . .
Table: 3.569 Personal Appearance . . .
Table: 3.570 Fashion . . . . . . . . . .
Table: 3.571 Health and Wellness . . .
Table: 3.572 Leisure and Recreation . .
Table: 3.573 Consumer Technology . .
Table: 3.574 Transport . . . . . . . . .
Table: 3.575 Money . . . . . . . . . .

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383
383
384
385
385
385
386
386
387
387
387
388
388
388
389
389
389

Jordan......................................................................................................................................................390
Table: 3.576 Consumer Segmentation .
Table: 3.577 People . . . . . . . . . .
Table: 3.578 House and Home . . . . .
Table: 3.579 Income . . . . . . . . . .
Table: 3.580 Consumer expenditure . .
Table: 3.581 Work . . . . . . . . . . .
Table: 3.582 Learning . . . . . . . . .
Table: 3.583 Eating. . . . . . . . . . .
Table: 3.584 Drinking . . . . . . . . .
Table: 3.585 Smoking . . . . . . . . .
Table: 3.586 Personal Appearance . . .
Table: 3.587 Fashion . . . . . . . . . .
Table: 3.588 Health and Wellness . . .
Table: 3.589 Leisure and Recreation . .
Table: 3.590 Consumer Technology . .
Table: 3.591 Transport . . . . . . . . .
Table: 3.592 Money . . . . . . . . . .

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390
390
391
392
392
392
393
393
394
394
394
395
395
395
396
396
396

Kazakhstan ..............................................................................................................................................397
Table: 3.593 Consumer Segmentation .
Table: 3.594 People . . . . . . . . . .
Table: 3.595 House and Home . . . . .
Table: 3.596 Income . . . . . . . . . .
Table: 3.597 Consumer expenditure . .
Table: 3.598 Work . . . . . . . . . . .
Table: 3.599 Learning . . . . . . . . .
Table: 3.600 Eating. . . . . . . . . . .
Table: 3.601 Drinking . . . . . . . . .
Table: 3.602 Smoking . . . . . . . . .
Table: 3.603 Personal Appearance . . .
Table: 3.604 Fashion . . . . . . . . . .
Table: 3.605 Health and Wellness . . .
Table: 3.606 Leisure and Recreation . .
Table: 3.607 Consumer Technology . .
Table: 3.608 Transport . . . . . . . . .
Table: 3.609 Money . . . . . . . . . .

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397
397
398
399
399
399
400
400
401
401
401
402
402
402
403
403
403

Kenya ......................................................................................................................................................404
Table: 3.610 Consumer Segmentation .
Table: 3.611 People . . . . . . . . . .
Table: 3.612 House and Home . . . . .
Table: 3.613 Income . . . . . . . . . .
Table: 3.614 Consumer expenditure . .
Table: 3.615 Work . . . . . . . . . . .
Table: 3.616 Learning . . . . . . . . .
Table: 3.617 Smoking . . . . . . . . .
Table: 3.618 Personal Appearance . . .
Table: 3.619 Health and Wellness . . .
Table: 3.620 Leisure and Recreation . .
Table: 3.621 Consumer Technology . .
Table: 3.622 Transport . . . . . . . . .
Table: 3.623 Money . . . . . . . . . .

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404
404
405
405
405
405
406
406
406
407
407
407
407
408

Kuwait .....................................................................................................................................................409
Table: 3.624 Consumer Segmentation .
Table: 3.625 People . . . . . . . . . .
Table: 3.626 House and Home . . . . .
Table: 3.627 Income . . . . . . . . . .
Table: 3.628 Consumer expenditure . .
Table: 3.629 Work . . . . . . . . . . .
Table: 3.630 Learning . . . . . . . . .
Table: 3.631 Eating. . . . . . . . . . .
Table: 3.632 Drinking . . . . . . . . .
Table: 3.633 Smoking . . . . . . . . .
Table: 3.634 Personal Appearance . . .
Table: 3.635 Fashion . . . . . . . . . .
Table: 3.636 Health and Wellness . . .
Table: 3.637 Leisure and Recreation . .
Table: 3.638 Consumer Technology . .
Table: 3.639 Transport . . . . . . . . .
Table: 3.640 Money . . . . . . . . . .

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409
409
410
411
411
411
412
412
412
413
413
413
414
414
414
415
415

Latvia.......................................................................................................................................................416
Table: 3.641 Consumer Segmentation .
Table: 3.642 People . . . . . . . . . .
Table: 3.643 House and Home . . . . .
Table: 3.644 Income . . . . . . . . . .
Table: 3.645 Consumer expenditure . .
Table: 3.646 Work . . . . . . . . . . .

www.euromonitor.com

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416
416
417
418
418
418

xv

World Consumer Lifestyles Databook 2011

Table: 3.647 Learning . . . . . . . .
Table: 3.648 Eating. . . . . . . . . .
Table: 3.649 Drinking . . . . . . . .
Table: 3.650 Smoking . . . . . . . .
Table: 3.651 Personal Appearance . .
Table: 3.652 Fashion . . . . . . . . .
Table: 3.653 Health and Wellness . .
Table: 3.654 Leisure and Recreation .
Table: 3.655 Consumer Technology .
Table: 3.656 Transport . . . . . . . .
Table: 3.657 Money . . . . . . . . .

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419
419
420
420
420
421
421
421
422
422
422

Lithuania .................................................................................................................................................423
Table: 3.658 Consumer Segmentation .
Table: 3.659 People . . . . . . . . . .
Table: 3.660 House and Home . . . . .
Table: 3.661 Income . . . . . . . . . .
Table: 3.662 Consumer expenditure . .
Table: 3.663 Work . . . . . . . . . . .
Table: 3.664 Learning . . . . . . . . .
Table: 3.665 Eating. . . . . . . . . . .
Table: 3.666 Drinking . . . . . . . . .
Table: 3.667 Smoking . . . . . . . . .
Table: 3.668 Personal Appearance . . .
Table: 3.669 Fashion . . . . . . . . . .
Table: 3.670 Health and Wellness . . .
Table: 3.671 Leisure and Recreation . .
Table: 3.672 Consumer Technology . .
Table: 3.673 Transport . . . . . . . . .
Table: 3.674 Money . . . . . . . . . .

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423
423
424
425
425
425
426
426
427
427
427
428
428
428
429
429
429

Malaysia ..................................................................................................................................................430
Table: 3.675 Consumer Segmentation .
Table: 3.676 People . . . . . . . . . .
Table: 3.677 House and Home . . . . .
Table: 3.678 Income . . . . . . . . . .
Table: 3.679 Consumer expenditure . .
Table: 3.680 Work . . . . . . . . . . .
Table: 3.681 Learning . . . . . . . . .
Table: 3.682 Eating. . . . . . . . . . .
Table: 3.683 Drinking . . . . . . . . .
Table: 3.684 Smoking . . . . . . . . .
Table: 3.685 Personal Appearance . . .
Table: 3.686 Fashion . . . . . . . . . .
Table: 3.687 Health and Wellness . . .
Table: 3.688 Leisure and Recreation . .
Table: 3.689 Consumer Technology . .
Table: 3.690 Transport . . . . . . . . .
Table: 3.691 Money . . . . . . . . . .

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430
430
431
432
432
432
433
433
434
434
434
435
435
435
436
436
436

Mexico .....................................................................................................................................................437
Table: 3.692 Consumer Segmentation .
Table: 3.693 People . . . . . . . . . .
Table: 3.694 House and Home . . . . .
Table: 3.695 Income . . . . . . . . . .
Table: 3.696 Consumer expenditure . .
Table: 3.697 Work . . . . . . . . . . .
Table: 3.698 Learning . . . . . . . . .
Table: 3.699 Eating. . . . . . . . . . .
Table: 3.700 Drinking . . . . . . . . .
Table: 3.701 Smoking . . . . . . . . .
Table: 3.702 Personal Appearance . . .
Table: 3.703 Fashion . . . . . . . . . .
Table: 3.704 Health and Wellness . . .
Table: 3.705 Leisure and Recreation . .
Table: 3.706 Consumer Technology . .
Table: 3.707 Transport . . . . . . . . .
Table: 3.708 Money . . . . . . . . . .

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437
437
438
439
439
439
440
440
441
441
441
442
442
442
443
443
443

Montenegro .............................................................................................................................................444
Table: 3.709 Consumer Segmentation .
Table: 3.710 People . . . . . . . . . .
Table: 3.711 House and Home . . . . .
Table: 3.712 Consumer expenditure . .
Table: 3.713 Work . . . . . . . . . . .
Table: 3.714 Learning . . . . . . . . .
Table: 3.715 Eating. . . . . . . . . . .
Table: 3.716 Drinking . . . . . . . . .
Table: 3.717 Smoking . . . . . . . . .
Table: 3.718 Personal Appearance . . .
Table: 3.719 Fashion . . . . . . . . . .
Table: 3.720 Health and Wellness . . .
Table: 3.721 Leisure and Recreation . .
Table: 3.722 Consumer Technology . .
Table: 3.723 Transport . . . . . . . . .
Table: 3.724 Money . . . . . . . . . .

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444
444
445
445
445
446
446
447
447
447
448
448
448
449
449
449

Morocco...................................................................................................................................................450
Table: 3.725 Consumer Segmentation .
Table: 3.726 People . . . . . . . . . .
Table: 3.727 House and Home . . . . .
Table: 3.728 Income . . . . . . . . . .
Table: 3.729 Consumer expenditure . .
Table: 3.730 Work . . . . . . . . . . .
Table: 3.731 Learning . . . . . . . . .
Table: 3.732 Eating. . . . . . . . . . .
Table: 3.733 Drinking . . . . . . . . .
Table: 3.734 Smoking . . . . . . . . .
Table: 3.735 Personal Appearance . . .
Table: 3.736 Fashion . . . . . . . . . .
Table: 3.737 Health and Wellness . . .
Table: 3.738 Leisure and Recreation . .
Table: 3.739 Consumer Technology . .

xvi

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450
450
451
452
452
452
453
453
454
454
454
455
455
455
456

Euromonitor International 2011

Table of Contents
Table: 3.740 Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 456
Table: 3.741 Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 456

Netherlands.............................................................................................................................................457
Table: 3.742 Consumer Segmentation .
Table: 3.743 People . . . . . . . . . .
Table: 3.744 House and Home . . . . .
Table: 3.745 Income . . . . . . . . . .
Table: 3.746 Consumer expenditure . .
Table: 3.747 Work . . . . . . . . . . .
Table: 3.748 Learning . . . . . . . . .
Table: 3.749 Eating. . . . . . . . . . .
Table: 3.750 Drinking . . . . . . . . .
Table: 3.751 Smoking . . . . . . . . .
Table: 3.752 Personal Appearance . . .
Table: 3.753 Fashion . . . . . . . . . .
Table: 3.754 Health and Wellness . . .
Table: 3.755 Leisure and Recreation . .
Table: 3.756 Consumer Technology . .
Table: 3.757 Transport . . . . . . . . .
Table: 3.758 Money . . . . . . . . . .

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457
457
458
459
459
459
460
460
461
461
461
462
462
462
463
463
463

New Zealand ...........................................................................................................................................464

Table: 3.759 Consumer Segmentation .
Table: 3.760 People . . . . . . . . . .
Table: 3.761 House and Home . . . . .
Table: 3.762 Income . . . . . . . . . .
Table: 3.763 Consumer expenditure . .
Table: 3.764 Work . . . . . . . . . . .
Table: 3.765 Learning . . . . . . . . .
Table: 3.766 Eating. . . . . . . . . . .
Table: 3.767 Drinking . . . . . . . . .
Table: 3.768 Smoking . . . . . . . . .
Table: 3.769 Personal Appearance . . .
Table: 3.770 Fashion . . . . . . . . . .
Table: 3.771 Health and Wellness . . .
Table: 3.772 Leisure and Recreation . .
Table: 3.773 Consumer Technology . .
Table: 3.774 Transport . . . . . . . . .
Table: 3.775 Money . . . . . . . . . .

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464
464
465
466
466
466
467
467
468
468
468
469
469
469
470
470
470

Nigeria.....................................................................................................................................................471
Table: 3.776 Consumer Segmentation .
Table: 3.777 People . . . . . . . . . .
Table: 3.778 House and Home . . . . .
Table: 3.779 Income . . . . . . . . . .
Table: 3.780 Consumer expenditure . .
Table: 3.781 Work . . . . . . . . . . .
Table: 3.782 Learning . . . . . . . . .
Table: 3.783 Eating. . . . . . . . . . .
Table: 3.784 Drinking . . . . . . . . .
Table: 3.785 Smoking . . . . . . . . .
Table: 3.786 Personal Appearance . . .
Table: 3.787 Fashion . . . . . . . . . .
Table: 3.788 Health and Wellness . . .
Table: 3.789 Leisure and Recreation . .
Table: 3.790 Consumer Technology . .
Table: 3.791 Transport . . . . . . . . .
Table: 3.792 Money . . . . . . . . . .

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471
471
472
472
473
473
473
474
474
474
475
475
476
476
476
477
477

Norway ....................................................................................................................................................478
Table: 3.793 Consumer Segmentation .
Table: 3.794 People . . . . . . . . . .
Table: 3.795 House and Home . . . . .
Table: 3.796 Income . . . . . . . . . .
Table: 3.797 Consumer expenditure . .
Table: 3.798 Work . . . . . . . . . . .
Table: 3.799 Learning . . . . . . . . .
Table: 3.800 Eating. . . . . . . . . . .
Table: 3.801 Drinking . . . . . . . . .
Table: 3.802 Smoking . . . . . . . . .
Table: 3.803 Personal Appearance . . .
Table: 3.804 Fashion . . . . . . . . . .
Table: 3.805 Health and Wellness . . .
Table: 3.806 Leisure and Recreation . .
Table: 3.807 Consumer Technology . .
Table: 3.808 Transport . . . . . . . . .
Table: 3.809 Money . . . . . . . . . .

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478
478
479
480
480
480
481
481
482
482
482
483
483
483
484
484
484

Pakistan...................................................................................................................................................485
Table: 3.810 Consumer Segmentation .
Table: 3.811 People . . . . . . . . . .
Table: 3.812 House and Home . . . . .
Table: 3.813 Income . . . . . . . . . .
Table: 3.814 Consumer expenditure . .
Table: 3.815 Work . . . . . . . . . . .
Table: 3.816 Learning . . . . . . . . .
Table: 3.817 Eating. . . . . . . . . . .
Table: 3.818 Drinking . . . . . . . . .
Table: 3.819 Smoking . . . . . . . . .
Table: 3.820 Personal Appearance . . .
Table: 3.821 Fashion . . . . . . . . . .
Table: 3.822 Health and Wellness . . .
Table: 3.823 Leisure and Recreation . .
Table: 3.824 Consumer Technology . .
Table: 3.825 Transport . . . . . . . . .
Table: 3.826 Money . . . . . . . . . .

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485
485
486
486
487
487
487
488
488
488
489
489
490
490
490
491
491

Peru.........................................................................................................................................................492
Table: 3.827 Consumer Segmentation .
Table: 3.828 People . . . . . . . . . .
Table: 3.829 House and Home . . . . .
Table: 3.830 Income . . . . . . . . . .
Table: 3.831 Consumer expenditure . .

www.euromonitor.com

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492
492
493
494
494

xvii

World Consumer Lifestyles Databook 2011

Table: 3.832 Work . . . . . . . . . .
Table: 3.833 Learning . . . . . . . .
Table: 3.834 Eating. . . . . . . . . .
Table: 3.835 Drinking . . . . . . . .
Table: 3.836 Smoking . . . . . . . .
Table: 3.837 Personal Appearance . .
Table: 3.838 Fashion . . . . . . . . .
Table: 3.839 Health and Wellness . .
Table: 3.840 Leisure and Recreation .
Table: 3.841 Consumer Technology .
Table: 3.842 Transport . . . . . . . .
Table: 3.843 Money . . . . . . . . .

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494
495
495
495
496
496
496
497
497
497
498
498

Philippines ..............................................................................................................................................499
Table: 3.844 Consumer Segmentation .
Table: 3.845 People . . . . . . . . . .
Table: 3.846 House and Home . . . . .
Table: 3.847 Income . . . . . . . . . .
Table: 3.848 Consumer expenditure . .
Table: 3.849 Work . . . . . . . . . . .
Table: 3.850 Learning . . . . . . . . .
Table: 3.851 Eating. . . . . . . . . . .
Table: 3.852 Drinking . . . . . . . . .
Table: 3.853 Smoking . . . . . . . . .
Table: 3.854 Personal Appearance . . .
Table: 3.855 Fashion . . . . . . . . . .
Table: 3.856 Health and Wellness . . .
Table: 3.857 Leisure and Recreation . .
Table: 3.858 Consumer Technology . .
Table: 3.859 Transport . . . . . . . . .
Table: 3.860 Money . . . . . . . . . .

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499
499
500
501
501
501
502
502
503
503
503
504
504
504
505
505
505

Poland .....................................................................................................................................................506
Table: 3.861 Consumer Segmentation .
Table: 3.862 People . . . . . . . . . .
Table: 3.863 House and Home . . . . .
Table: 3.864 Income . . . . . . . . . .
Table: 3.865 Consumer expenditure . .
Table: 3.866 Work . . . . . . . . . . .
Table: 3.867 Learning . . . . . . . . .
Table: 3.868 Eating. . . . . . . . . . .
Table: 3.869 Drinking . . . . . . . . .
Table: 3.870 Smoking . . . . . . . . .
Table: 3.871 Personal Appearance . . .
Table: 3.872 Fashion . . . . . . . . . .
Table: 3.873 Health and Wellness . . .
Table: 3.874 Leisure and Recreation . .
Table: 3.875 Consumer Technology . .
Table: 3.876 Transport . . . . . . . . .
Table: 3.877 Money . . . . . . . . . .

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506
506
507
508
508
508
509
509
510
510
510
511
511
511
512
512
512

Portugal...................................................................................................................................................513
Table: 3.878 Consumer Segmentation .
Table: 3.879 People . . . . . . . . . .
Table: 3.880 House and Home . . . . .
Table: 3.881 Income . . . . . . . . . .
Table: 3.882 Consumer expenditure . .
Table: 3.883 Work . . . . . . . . . . .
Table: 3.884 Learning . . . . . . . . .
Table: 3.885 Eating. . . . . . . . . . .
Table: 3.886 Drinking . . . . . . . . .
Table: 3.887 Smoking . . . . . . . . .
Table: 3.888 Personal Appearance . . .
Table: 3.889 Fashion . . . . . . . . . .
Table: 3.890 Health and Wellness . . .
Table: 3.891 Leisure and Recreation . .
Table: 3.892 Consumer Technology . .
Table: 3.893 Transport . . . . . . . . .
Table: 3.894 Money . . . . . . . . . .

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513
513
514
515
515
515
516
516
517
517
517
518
518
518
519
519
519

Romania ..................................................................................................................................................520
Table: 3.895 Consumer Segmentation .
Table: 3.896 People . . . . . . . . . .
Table: 3.897 House and Home . . . . .
Table: 3.898 Income . . . . . . . . . .
Table: 3.899 Consumer expenditure . .
Table: 3.900 Work . . . . . . . . . . .
Table: 3.901 Learning . . . . . . . . .
Table: 3.902 Eating. . . . . . . . . . .
Table: 3.903 Drinking . . . . . . . . .
Table: 3.904 Smoking . . . . . . . . .
Table: 3.905 Personal Appearance . . .
Table: 3.906 Fashion . . . . . . . . . .
Table: 3.907 Health and Wellness . . .
Table: 3.908 Leisure and Recreation . .
Table: 3.909 Consumer Technology . .
Table: 3.910 Transport . . . . . . . . .
Table: 3.911 Money . . . . . . . . . .

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520
520
521
522
522
522
523
523
524
524
524
525
525
525
526
526
526

Russia ......................................................................................................................................................527
Table: 3.912 Consumer Segmentation .
Table: 3.913 People . . . . . . . . . .
Table: 3.914 House and Home . . . . .
Table: 3.915 Income . . . . . . . . . .
Table: 3.916 Consumer expenditure . .
Table: 3.917 Work . . . . . . . . . . .
Table: 3.918 Learning . . . . . . . . .
Table: 3.919 Eating. . . . . . . . . . .
Table: 3.920 Drinking . . . . . . . . .
Table: 3.921 Smoking . . . . . . . . .
Table: 3.922 Personal Appearance . . .
Table: 3.923 Fashion . . . . . . . . . .
Table: 3.924 Health and Wellness . . .

xviii

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527
527
528
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530
530
531
531
531
532
532

Euromonitor International 2011

Table of Contents
Table: 3.925 Leisure and Recreation .
Table: 3.926 Consumer Technology .
Table: 3.927 Transport . . . . . . . .
Table: 3.928 Money . . . . . . . . .

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532
533
533
533

Saudi Arabia ............................................................................................................................................534

Table: 3.929 Consumer Segmentation .
Table: 3.930 People . . . . . . . . . .
Table: 3.931 House and Home . . . . .
Table: 3.932 Income . . . . . . . . . .
Table: 3.933 Consumer expenditure . .
Table: 3.934 Work . . . . . . . . . . .
Table: 3.935 Learning . . . . . . . . .
Table: 3.936 Eating. . . . . . . . . . .
Table: 3.937 Drinking . . . . . . . . .
Table: 3.938 Smoking . . . . . . . . .
Table: 3.939 Personal Appearance . . .
Table: 3.940 Fashion . . . . . . . . . .
Table: 3.941 Health and Wellness . . .
Table: 3.942 Leisure and Recreation . .
Table: 3.943 Consumer Technology . .
Table: 3.944 Transport . . . . . . . . .
Table: 3.945 Money . . . . . . . . . .

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534
534
535
536
536
536
537
537
538
538
538
538
539
539
539
540
540

Serbia ......................................................................................................................................................541
Table: 3.946 Consumer Segmentation .
Table: 3.947 People . . . . . . . . . .
Table: 3.948 House and Home . . . . .
Table: 3.949 Income . . . . . . . . . .
Table: 3.950 Consumer expenditure . .
Table: 3.951 Work . . . . . . . . . . .
Table: 3.952 Learning . . . . . . . . .
Table: 3.953 Eating. . . . . . . . . . .
Table: 3.954 Drinking . . . . . . . . .
Table: 3.955 Smoking . . . . . . . . .
Table: 3.956 Personal Appearance . . .
Table: 3.957 Fashion . . . . . . . . . .
Table: 3.958 Health and Wellness . . .
Table: 3.959 Leisure and Recreation . .
Table: 3.960 Consumer Technology . .
Table: 3.961 Transport . . . . . . . . .
Table: 3.962 Money . . . . . . . . . .

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541
541
542
542
543
543
543
544
544
544
545
545
545
546
546
546
547

Singapore ................................................................................................................................................548
Table: 3.963 Consumer Segmentation .
Table: 3.964 People . . . . . . . . . .
Table: 3.965 House and Home . . . . .
Table: 3.966 Income . . . . . . . . . .
Table: 3.967 Consumer expenditure . .
Table: 3.968 Work . . . . . . . . . . .
Table: 3.969 Learning . . . . . . . . .
Table: 3.970 Eating. . . . . . . . . . .
Table: 3.971 Drinking . . . . . . . . .
Table: 3.972 Smoking . . . . . . . . .
Table: 3.973 Personal Appearance . . .
Table: 3.974 Fashion . . . . . . . . . .
Table: 3.975 Health and Wellness . . .
Table: 3.976 Leisure and Recreation . .
Table: 3.977 Consumer Technology . .
Table: 3.978 Transport . . . . . . . . .
Table: 3.979 Money . . . . . . . . . .

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548
548
549
550
550
550
551
551
551
552
552
552
553
553
553
554
554

Slovakia ...................................................................................................................................................555
Table: 3.980 Consumer Segmentation .
Table: 3.981 People . . . . . . . . . .
Table: 3.982 House and Home . . . . .
Table: 3.983 Income . . . . . . . . . .
Table: 3.984 Consumer expenditure . .
Table: 3.985 Work . . . . . . . . . . .
Table: 3.986 Learning . . . . . . . . .
Table: 3.987 Eating. . . . . . . . . . .
Table: 3.988 Drinking . . . . . . . . .
Table: 3.989 Smoking . . . . . . . . .
Table: 3.990 Personal Appearance . . .
Table: 3.991 Fashion . . . . . . . . . .
Table: 3.992 Health and Wellness . . .
Table: 3.993 Leisure and Recreation . .
Table: 3.994 Consumer Technology . .
Table: 3.995 Transport . . . . . . . . .
Table: 3.996 Money . . . . . . . . . .

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555
555
556
557
557
557
558
558
559
559
559
560
560
560
561
561
561

Slovenia ...................................................................................................................................................562
Table: 3.997 Consumer Segmentation .
Table: 3.998 People . . . . . . . . . .
Table: 3.999 House and Home . . . . .
Table: 3.1000 Income . . . . . . . . .
Table: 3.1001 Consumer expenditure .
Table: 3.1002 Work. . . . . . . . . . .
Table: 3.1003 Learning. . . . . . . . .
Table: 3.1004 Eating . . . . . . . . . .
Table: 3.1005 Drinking . . . . . . . . .
Table: 3.1006 Smoking . . . . . . . . .
Table: 3.1007 Personal Appearance . .
Table: 3.1008 Fashion . . . . . . . . .
Table: 3.1009 Health and Wellness . .
Table: 3.1010 Leisure and Recreation .
Table: 3.1011 Consumer Technology .
Table: 3.1012 Transport . . . . . . . .
Table: 3.1013 Money . . . . . . . . . .

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562
562
563
564
564
564
565
565
566
566
566
567
567
567
568
568
568

South Africa .............................................................................................................................................569

Table: 3.1014 Consumer Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 569
Table: 3.1015 People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 569
Table: 3.1016 House and Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 570

www.euromonitor.com

xix

World Consumer Lifestyles Databook 2011

Table: 3.1017 Income . . . . . . . .
Table: 3.1018 Consumer expenditure
Table: 3.1019 Work. . . . . . . . . .
Table: 3.1020 Learning. . . . . . . .
Table: 3.1021 Eating . . . . . . . . .
Table: 3.1022 Drinking . . . . . . . .
Table: 3.1023 Smoking . . . . . . . .
Table: 3.1024 Personal Appearance .
Table: 3.1025 Fashion . . . . . . . .
Table: 3.1026 Health and Wellness .
Table: 3.1027 Leisure and Recreation
Table: 3.1028 Consumer Technology
Table: 3.1029 Transport . . . . . . .
Table: 3.1030 Money . . . . . . . . .

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571
571
571
572
572
572
573
573
573
574
574
574
575
575

South Korea.............................................................................................................................................576
Table: 3.1031 Consumer Segmentation
Table: 3.1032 People . . . . . . . . . .
Table: 3.1033 House and Home . . . .
Table: 3.1034 Income . . . . . . . . .
Table: 3.1035 Consumer expenditure .
Table: 3.1036 Work. . . . . . . . . . .
Table: 3.1037 Learning. . . . . . . . .
Table: 3.1038 Eating . . . . . . . . . .
Table: 3.1039 Drinking . . . . . . . . .
Table: 3.1040 Smoking . . . . . . . . .
Table: 3.1041 Personal Appearance . .
Table: 3.1042 Fashion . . . . . . . . .
Table: 3.1043 Health and Wellness . .
Table: 3.1044 Leisure and Recreation .
Table: 3.1045 Consumer Technology .
Table: 3.1046 Transport . . . . . . . .
Table: 3.1047 Money . . . . . . . . . .

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576
576
577
578
578
578
579
579
580
580
580
581
581
581
582
582
582

Spain .......................................................................................................................................................583
Table: 3.1048 Consumer Segmentation
Table: 3.1049 People . . . . . . . . . .
Table: 3.1050 House and Home . . . .
Table: 3.1051 Income . . . . . . . . .
Table: 3.1052 Consumer expenditure .
Table: 3.1053 Work. . . . . . . . . . .
Table: 3.1054 Learning. . . . . . . . .
Table: 3.1055 Eating . . . . . . . . . .
Table: 3.1056 Drinking . . . . . . . . .
Table: 3.1057 Smoking . . . . . . . . .
Table: 3.1058 Personal Appearance . .
Table: 3.1059 Fashion . . . . . . . . .
Table: 3.1060 Health and Wellness . .
Table: 3.1061 Leisure and Recreation .
Table: 3.1062 Consumer Technology .
Table: 3.1063 Transport . . . . . . . .
Table: 3.1064 Money . . . . . . . . . .

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583
583
584
585
585
585
586
586
587
587
587
588
588
588
589
589
589

Sweden ....................................................................................................................................................590
Table: 3.1065 Consumer Segmentation
Table: 3.1066 People . . . . . . . . . .
Table: 3.1067 House and Home . . . .
Table: 3.1068 Income . . . . . . . . .
Table: 3.1069 Consumer expenditure .
Table: 3.1070 Work. . . . . . . . . . .
Table: 3.1071 Learning. . . . . . . . .
Table: 3.1072 Eating . . . . . . . . . .
Table: 3.1073 Drinking . . . . . . . . .
Table: 3.1074 Smoking . . . . . . . . .
Table: 3.1075 Personal Appearance . .
Table: 3.1076 Fashion . . . . . . . . .
Table: 3.1077 Health and Wellness . .
Table: 3.1078 Leisure and Recreation .
Table: 3.1079 Consumer Technology .
Table: 3.1080 Transport . . . . . . . .
Table: 3.1081 Money . . . . . . . . . .

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590
590
591
592
592
592
593
593
594
594
594
595
595
595
596
596
596

Switzerland..............................................................................................................................................597
Table: 3.1082 Consumer Segmentation
Table: 3.1083 People . . . . . . . . . .
Table: 3.1084 House and Home . . . .
Table: 3.1085 Income . . . . . . . . .
Table: 3.1086 Consumer expenditure .
Table: 3.1087 Work. . . . . . . . . . .
Table: 3.1088 Learning. . . . . . . . .
Table: 3.1089 Eating . . . . . . . . . .
Table: 3.1090 Drinking . . . . . . . . .
Table: 3.1091 Smoking . . . . . . . . .
Table: 3.1092 Personal Appearance . .
Table: 3.1093 Fashion . . . . . . . . .
Table: 3.1094 Health and Wellness . .
Table: 3.1095 Leisure and Recreation .
Table: 3.1096 Consumer Technology .
Table: 3.1097 Transport . . . . . . . .
Table: 3.1098 Money . . . . . . . . . .

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597
597
598
599
599
599
600
600
601
601
601
602
602
602
603
603
603

Taiwan.....................................................................................................................................................604
Table: 3.1099 Consumer Segmentation
Table: 3.1100 People . . . . . . . . . .
Table: 3.1101 House and Home . . . .
Table: 3.1102 Income . . . . . . . . .
Table: 3.1103 Consumer expenditure .
Table: 3.1104 Work. . . . . . . . . . .
Table: 3.1105 Learning. . . . . . . . .
Table: 3.1106 Eating . . . . . . . . . .
Table: 3.1107 Drinking . . . . . . . . .
Table: 3.1108 Smoking . . . . . . . . .
Table: 3.1109 Personal Appearance . .

xx

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604
604
605
606
606
606
607
607
608
608
608

Euromonitor International 2011

Table of Contents
Table: 3.1110 Fashion . . . . . . . .
Table: 3.1111 Health and Wellness .
Table: 3.1112 Leisure and Recreation
Table: 3.1113 Consumer Technology
Table: 3.1114 Transport . . . . . . .
Table: 3.1115 Money . . . . . . . . .

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609
609
609
610
610
610

Thailand ..................................................................................................................................................611
Table: 3.1116 Consumer Segmentation
Table: 3.1117 People . . . . . . . . . .
Table: 3.1118 House and Home . . . .
Table: 3.1119 Income . . . . . . . . .
Table: 3.1120 Consumer expenditure .
Table: 3.1121 Work. . . . . . . . . . .
Table: 3.1122 Learning. . . . . . . . .
Table: 3.1123 Eating . . . . . . . . . .
Table: 3.1124 Drinking . . . . . . . . .
Table: 3.1125 Smoking . . . . . . . . .
Table: 3.1126 Personal Appearance . .
Table: 3.1127 Fashion . . . . . . . . .
Table: 3.1128 Health and Wellness . .
Table: 3.1129 Leisure and Recreation .
Table: 3.1130 Consumer Technology .
Table: 3.1131 Transport . . . . . . . .
Table: 3.1132 Money . . . . . . . . . .

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611
611
612
613
613
613
614
614
615
615
615
616
616
616
617
617
617

Tunisia.....................................................................................................................................................618
Table: 3.1133 Consumer Segmentation
Table: 3.1134 People . . . . . . . . . .
Table: 3.1135 House and Home . . . .
Table: 3.1136 Income . . . . . . . . .
Table: 3.1137 Consumer expenditure .
Table: 3.1138 Work. . . . . . . . . . .
Table: 3.1139 Learning. . . . . . . . .
Table: 3.1140 Eating . . . . . . . . . .
Table: 3.1141 Drinking . . . . . . . . .
Table: 3.1142 Smoking . . . . . . . . .
Table: 3.1143 Personal Appearance . .
Table: 3.1144 Fashion . . . . . . . . .
Table: 3.1145 Health and Wellness . .
Table: 3.1146 Leisure and Recreation .
Table: 3.1147 Consumer Technology .
Table: 3.1148 Transport . . . . . . . .
Table: 3.1149 Money . . . . . . . . . .

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618
618
619
619
620
620
620
621
621
621
622
622
623
623
623
624
624

Turkey .....................................................................................................................................................625
Table: 3.1150 Consumer Segmentation
Table: 3.1151 People . . . . . . . . . .
Table: 3.1152 House and Home . . . .
Table: 3.1153 Income . . . . . . . . .
Table: 3.1154 Consumer expenditure .
Table: 3.1155 Work. . . . . . . . . . .
Table: 3.1156 Learning. . . . . . . . .
Table: 3.1157 Eating . . . . . . . . . .
Table: 3.1158 Drinking . . . . . . . . .
Table: 3.1159 Smoking . . . . . . . . .
Table: 3.1160 Personal Appearance . .
Table: 3.1161 Fashion . . . . . . . . .
Table: 3.1162 Health and Wellness . .
Table: 3.1163 Leisure and Recreation .
Table: 3.1164 Consumer Technology .
Table: 3.1165 Transport . . . . . . . .
Table: 3.1166 Money . . . . . . . . . .

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625
625
626
627
627
627
628
628
629
629
629
630
630
630
631
631
631

Turkmenistan ..........................................................................................................................................632
Table: 3.1167 Consumer Segmentation
Table: 3.1168 People . . . . . . . . . .
Table: 3.1169 House and Home . . . .
Table: 3.1170 Income . . . . . . . . .
Table: 3.1171 Consumer expenditure .
Table: 3.1172 Learning. . . . . . . . .
Table: 3.1173 Eating . . . . . . . . . .
Table: 3.1174 Drinking . . . . . . . . .
Table: 3.1175 Smoking . . . . . . . . .
Table: 3.1176 Personal Appearance . .
Table: 3.1177 Fashion . . . . . . . . .
Table: 3.1178 Health and Wellness . .
Table: 3.1179 Leisure and Recreation .
Table: 3.1180 Consumer Technology .
Table: 3.1181 Transport . . . . . . . .
Table: 3.1182 Money . . . . . . . . . .

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632
632
633
634
634
634
635
635
635
636
636
637
637
637
638
638

Ukraine....................................................................................................................................................639
Table: 3.1183 Consumer Segmentation
Table: 3.1184 People . . . . . . . . . .
Table: 3.1185 House and Home . . . .
Table: 3.1186 Income . . . . . . . . .
Table: 3.1187 Consumer expenditure .
Table: 3.1188 Work. . . . . . . . . . .
Table: 3.1189 Learning. . . . . . . . .
Table: 3.1190 Eating . . . . . . . . . .
Table: 3.1191 Drinking . . . . . . . . .
Table: 3.1192 Smoking . . . . . . . . .
Table: 3.1193 Personal Appearance . .
Table: 3.1194 Fashion . . . . . . . . .
Table: 3.1195 Health and Wellness . .
Table: 3.1196 Leisure and Recreation .
Table: 3.1197 Consumer Technology .
Table: 3.1198 Transport . . . . . . . .
Table: 3.1199 Money . . . . . . . . . .

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639
639
640
641
641
641
642
642
643
643
643
644
644
644
645
645
645

United Arab Emirates ..............................................................................................................................646

Table: 3.1200 Consumer Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 646
Table: 3.1201 People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 646

www.euromonitor.com

xxi

World Consumer Lifestyles Databook 2011

Table: 3.1202 House and Home . . .
Table: 3.1203 Income . . . . . . . .
Table: 3.1204 Consumer expenditure
Table: 3.1205 Work. . . . . . . . . .
Table: 3.1206 Learning. . . . . . . .
Table: 3.1207 Eating . . . . . . . . .
Table: 3.1208 Drinking . . . . . . . .
Table: 3.1209 Smoking . . . . . . . .
Table: 3.1210 Personal Appearance .
Table: 3.1211 Fashion . . . . . . . .
Table: 3.1212 Health and Wellness .
Table: 3.1213 Leisure and Recreation
Table: 3.1214 Consumer Technology
Table: 3.1215 Transport . . . . . . .
Table: 3.1216 Money . . . . . . . . .

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647
648
648
648
649
649
650
650
650
651
651
651
652
652
652

United Kingdom ......................................................................................................................................653

Table: 3.1217 Consumer Segmentation
Table: 3.1218 People . . . . . . . . . .
Table: 3.1219 House and Home . . . .
Table: 3.1220 Income . . . . . . . . .
Table: 3.1221 Consumer expenditure .
Table: 3.1222 Work. . . . . . . . . . .
Table: 3.1223 Learning. . . . . . . . .
Table: 3.1224 Eating . . . . . . . . . .
Table: 3.1225 Drinking . . . . . . . . .
Table: 3.1226 Smoking . . . . . . . . .
Table: 3.1227 Personal Appearance . .
Table: 3.1228 Fashion . . . . . . . . .
Table: 3.1229 Health and Wellness . .
Table: 3.1230 Leisure and Recreation .
Table: 3.1231 Consumer Technology .
Table: 3.1232 Transport . . . . . . . .
Table: 3.1233 Money . . . . . . . . . .

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653
653
654
655
655
655
656
656
657
657
657
658
658
658
659
659
659

USA ..........................................................................................................................................................660
Table: 3.1234 Consumer Segmentation
Table: 3.1235 People . . . . . . . . . .
Table: 3.1236 House and Home . . . .
Table: 3.1237 Income . . . . . . . . .
Table: 3.1238 Consumer expenditure .
Table: 3.1239 Work. . . . . . . . . . .
Table: 3.1240 Learning. . . . . . . . .
Table: 3.1241 Eating . . . . . . . . . .
Table: 3.1242 Drinking . . . . . . . . .
Table: 3.1243 Smoking . . . . . . . . .
Table: 3.1244 Personal Appearance . .
Table: 3.1245 Fashion . . . . . . . . .
Table: 3.1246 Health and Wellness . .
Table: 3.1247 Leisure and Recreation .
Table: 3.1248 Consumer Technology .
Table: 3.1249 Transport . . . . . . . .
Table: 3.1250 Money . . . . . . . . . .

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660
661
662
663
663
663
664
664
665
665
665
666
666
666
667
667
667

Venezuela ................................................................................................................................................668
Table: 3.1251 Consumer Segmentation
Table: 3.1252 People . . . . . . . . . .
Table: 3.1253 House and Home . . . .
Table: 3.1254 Income . . . . . . . . .
Table: 3.1255 Consumer expenditure .
Table: 3.1256 Work. . . . . . . . . . .
Table: 3.1257 Learning. . . . . . . . .
Table: 3.1258 Eating . . . . . . . . . .
Table: 3.1259 Drinking . . . . . . . . .
Table: 3.1260 Smoking . . . . . . . . .
Table: 3.1261 Personal Appearance . .
Table: 3.1262 Fashion . . . . . . . . .
Table: 3.1263 Health and Wellness . .
Table: 3.1264 Leisure and Recreation .
Table: 3.1265 Consumer Technology .
Table: 3.1266 Transport . . . . . . . .
Table: 3.1267 Money . . . . . . . . . .

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668
668
669
670
670
670
671
671
672
672
672
673
673
673
674
674
674

Vietnam...................................................................................................................................................675
Table: 3.1268 Consumer Segmentation
Table: 3.1269 People . . . . . . . . . .
Table: 3.1270 House and Home . . . .
Table: 3.1271 Income . . . . . . . . .
Table: 3.1272 Consumer expenditure .
Table: 3.1273 Work. . . . . . . . . . .
Table: 3.1274 Learning. . . . . . . . .
Table: 3.1275 Eating . . . . . . . . . .
Table: 3.1276 Drinking . . . . . . . . .
Table: 3.1277 Smoking . . . . . . . . .
Table: 3.1278 Personal Appearance . .
Table: 3.1279 Fashion . . . . . . . . .
Table: 3.1280 Health and Wellness . .
Table: 3.1281 Leisure and Recreation .
Table: 3.1282 Consumer Technology .
Table: 3.1283 Transport . . . . . . . .
Table: 3.1284 Money . . . . . . . . . .

xxii

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675
675
676
677
677
677
678
678
679
679
679
680
680
680
681
681
681

Euromonitor International 2011

Section 1

Introduction

www.euromonitor.com

Euromonitor International 2011

Section 1 Introduction

Introduction
is the tenth edition of World Consumer Lifestyles Databook, a compendium of statistical information from
Euromonitor International, featuring an unprecedented wealth of detailed data on the lifestyles of consumers
in 76 countries across the world.
The databook aims to provide detailed statistics concerning consumer lifestyles, to enable readers to
understand who consumers are and the major characteristics of their lifestyles. It segments consumers by
their income and expenditure, household profiles, eating, drinking and smoking habits and many more
categories in countries as diverse as Azerbaijan, Japan and the USA.
The data contained within this publication are arranged in two main sections: World Lifestyle Trends, and
Country Snapshots. The data in both sections are presented in table form. The World Lifestyle Trends section
presents standardised data for all 76 countries. The tables in the Country Snapshots section vary from 11-year
time series (1990, 1995, 2002-2010) to latest year, i.e. 2010, with the countries arranged in alphabetical order.
This section is intended to cover the data in detail, in terms of breadth of coverage therefore emphasis is
placed on including as many tables as possible, hence the inclusion of tables presenting 2010 data only. Data
are shown in terms of US$, % of total and per capita figures in most cases for ease of comparison.
The Country Snapshots section covers the data in greater detail, in terms of depth of coverage. This means
that tables are presented with more detailed breakdowns where possible and that the full 11-year time series
is included as often as is viable to enable trends to be monitored. Units are for the most part those used by
the relevant national statistical office, with tables mostly being presented in 000s and units of national
currency.
Due to size limitations, this publication can only ever be a mere snapshot of the vast and varied data held in
Euromonitor Internationals Consumer Lifestyles database. Readers requiring a greater level of detail, along
with the ability to customise and manipulate the data via specially designed user-friendly software, are
referred to World Consumer Lifestyles on the Web. In addition, a series of reports containing detailed analysis
of the data held by Euromonitor International are written and published biennially. These Consumer Lifestyle
reports follow a standardised format to enable preferences to be easily compared across nationalities.

Section Two: World Lifestyle Trends

The aim of the cross-country section is to provide a standardised, comparable overview of lifestyle data across
the 76 countries covered in the book. Data have been researched from a vast array of both international and
national sources. Extensive modelling of data from national sources has then taken place in order to make
the figures truly comparable.
The data in this section are presented in such a way as to maximise ease of comparison. Wherever possible,
units are in terms of % breakdowns, US$ and per capita figures so that readers can compare countries at a
glance. Breakdowns are relatively broad so that we could provide comparable data for as many countries as
possible.

Section Three: Country Snapshots

The aim of the country-specific section is to provide a more detailed insight into the lifestyles of consumers in
each country. Data have been researched from the relevant national bodies and supplemented by data from
international sources if necessary.
This section is more in-depth in its coverage. Data are given for the 11-year time series, 1990, 1995,
2002-2010, wherever possible, and units and breakdowns are presented as provided by the relevant national
statistical office. Additionally, those datasets, which by their nature are not country-comparable for example
Population by Ethnic Groups or Population of Major Cities, are featured here.

Cross-Country and Country-Specific Sections

The sectors outlined below, in most cases, appear in both the World Lifestyle Trends and Country Snapshots
sections. Obviously, in the case of the country-specific section, the data will not necessarily be available or
applicable for all countries.

1 Consumer Segmentation
Both sections feature data for the following consumer segments: babies/infants (0-2 years); kids (3-8 years);
tweenagers (9-12 years); teens (13-19 years); students; Generation Y; Generation X; baby boomers (40-60 years);
and pensioners.
These data are all presented for the full time-series 1990, 1995, 2002-2010 where available.

www.euromonitor.com

World Consumer Lifestyles Databook 2011

2 People
In the cross-country section the main population trends in each country are covered, including detailed age
and sex breakdowns, for 1990, 1995, 2002-2010. Population is further detailed in 11-year time series for
marital status; marriage and divorce rates; average age of men and women at first marriage; urban
population; rural population; and population density.
Additionally, population by ethnicity features in the country-specific section, as well as further detail on urban
population through population of major cities.
These data are all presented for the full time-series 1990, 1995, 2002-2010 where available. The reader will
also find some of the tables from the cross-country section repeated in more detail.

3 House and Home

This section presents statistics covering households in each of the 76 countries. Data range from total number
of households over the entire 11-year time series, to detailed breakdowns of households by annual disposable
income band; number of persons; type; tenure; type of dwelling; running costs; possession of household
durables; and pet population for 2010 in each country. The country-specific section provides trend data for all
parameters for the full time-series 1990, 1995, 2002-2010 where available.

4 Income
Valuable datasets presented in this section include details of gross and disposable income, and gross income
by age displayed in terms of per capita US$ across the full 1990, 1995, 2002-2010 time series.
The country-specific section also contains gross and disposable income at current and constant prices for the
full 11-year time series, to enable the reader to gauge exactly whether these parameters are increasing or
decreasing over time.

5 Consumer Expenditure
This section outlines consumer expenditure broken down into 12 major categories. Data are presented in
11-year trends in terms of US$ per capita, with 2010 data also being shown as a % of total consumer
expenditure, for added ease of comparison.

6 Work
Detailed statistics covering employment, part-time employment and unemployment by sex for the years 1990,
1995, 2002-2010 and unemployment rates by sex provide the core information of this section.

7 Learning
This section concentrates on trends concerning numbers of pupils and students from pre-primary to higher
education for the full 1990, 1995, 2002-2010 time series with period growth rates. Trends in number of
graduates are also featured, whilst, for some countries, data are also available regarding the number of
foreign students as a % of all higher and university education students. The country-specific section includes
data on the number of graduates by discipline for the full 11-year time series.

8 Eating
This section comprises detailed per capita consumer expenditure figures on food including spending on bread
and cereals; meat; fish and seafood; milk, cheese and eggs; oils and fats; fruit; vegetables; sugar and
confectionery; other foods; and catering. The data all refer to 1990, 1995, 2002-2010.

9 Drinking
The data for this section are presented as above in the section on Eating. These datasets however, refer to
spending on alcoholic beverages; beer; spirits; wine; hot drinks; and other soft drinks.

10 Smoking
This section presents per capita consumer expenditure data on tobacco, together with smoking prevalence by
sex amongst the population aged 15+. Data are available for the full 11-year time series.

11 Personal Appearance
Data concerning consumer expenditure on personal care cover the full 1990, 1995, 2002-2010 time series,
whilst per capita retail sales of colour cosmetics; fragrances; hair care; mens grooming; and skin care are also
presented for 2004-2010.

12 Fashion
The data in this section comprise per capita consumer expenditure on clothing; clothing materials; garments;
other clothing; cleaning, repair and hire of clothing; and footwear. The data all refer to 1990, 1995,
2002-2010.

13 Health and Wellness

This section features data indicating the healthy lifestyle of consumers. Included are data concerning the
number of obese and overweight population, and healthy life expectancy at birth by sex for 1990, 1995,
2002-2010. Also included are total health expenditure and splits by public and private health expenditure.
The country-specific section, which also details per capita retail sales of selected consumer health products for
2004-2010, completes the coverage of the health and wellness sector.

Euromonitor International 2011

Section 1 Introduction

14 Leisure and Recreation

This section is comprised of data concerning the number of households with cable TV and satellite TV; the
number of annual trips to the cinema; and per capita consumer expenditure on package holidays and hotels
and other accommodation. All of the data are presented for the full 11-year time series with additional
columns covering period growth.

15 Consumer Technology
A picture of mobile phone and Internet usership is revealed in this section. Trends are easy to spot with the
use of the 11-year time series and period growth calculations. Also in this section are data portraying number
of households in possession of CD players, DVD players/recorders, and video game consoles.

16 Transport
This section details the number of households with a passenger car. Added to this, are data concerning
consumer spending on various forms of transport services including air travel, buses coaches and taxis, and
rail travel. These datasets are presented for the full 11-year time series in terms of US$ per capita.

17 Money
This section is comprised of data including annual per capita savings and savings ratios, as well as consumer
lending split by mortgages/housing and consumer credit, and the number of debit and credit cards in
circulation. Data are presented for the full 11-year time series and are in US$, where applicable, for ease of
comparison.

Data Coverage
The statistical compilations are presented in one of three ways:
(1) Long time-series: in most cases this will be an 11-year period 1990, 1995, 2002-2010. Data for each
country has been drawn from the same consistent source.
(2) Short time-series: where per capita retail sales data are presented, this will be a seven-year period
2004-2010.
(3) Single year: in all cases this will be 2010. This is used where space does not allow trends or where an
interactive range of information is provided.

Country Coverage
World Consumer Lifestyles Databook includes a total of 76 countries around the world as follows:

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador

www.euromonitor.com

Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait

Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia

Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

World Consumer Lifestyles Databook 2011

Sources and Methodology

World Consumer Lifestyles is based on an extensive ongoing programme of research into the lifestyles of
consumers around the world. A team of researchers with extensive country-specific knowledge was employed
both in the relevant countries as well as in London. Research was conducted using a combination of both
international and national sources in order to achieve the best and most accurate coverage of datasets.
The principal sources used are as follows:
National Statistical Offices in each country
International and

European organisations. Including the following:

Council of Europe
Eurostat
International Labour Organisation (ILO)
International Obesity Taskforce
International Telecommunication Union (ITU)
Organisation for Economic Co-operation and Development (OECD)
United Nations (UN)
United Nations Educational, Scientific and Cultural Organisation (UNESCO)
World Bank
World Health Organisation (WHO)
World Tourism Organisation (WTO)

Upon completion of the research phase, findings were thoroughly examined. Tables were standardised for
inclusion in the cross-country comparable database. In order to ensure international comparability
definitions were authenticated, supplementary research was conducted if necessary and at times broader
breakdowns were applied in order to ensure complete accuracy and comparability. This process ensures that,
as far as possible, there is international comparability across the database.

Definitions
Consumer Segmentation
Babies/infants: This grouping covers children aged two years and under. Trends are in parental attitudes to
pre-school products, childcare and other services.
Kids: This grouping covers the ages 3-8. Key themes include spending power, pester power, the effect of new
technology, and children getting older younger.
Tweenagers: Tweens are the pre-teen 9-12 grouping who, in terms of interests and lifestyle are primarily
influenced by Teens, and have been enfranchised as consumers by new technology.
Teens: This age grouping covers the ages 13-19. Key themes include spending power, spending trends, impact
of new technology, the word on the street, teens as fashion icons and influencers, and teens and pop culture.
Students: Students are (generally) young adults (18-22) involved in full-time tertiary education. They are a
group distinct from young adults who have left the educational system, in that they have not entered the
world of work and are thus closer in lifestyle and purchasing power to Teens, yet different in that they are
experiencing greater freedom.
Generation Y: Generation Y are young adults, the 18-26 age grouping, which includes boomerang children and
the newly enfranchised twenties whose power to create crazes and influence other groupings from Teens to
Generation X and the Boomers makes them, in the view of marketers, the hottest demographic.
Generation X: Generation X (27-39) is the generation caught between the midriff-baring twenties and the me
generation Boomers, a market which encompasses young fashion and anti-ageing products. It is also the age
group in the vanguard of changing female roles.
Baby Boomers: The Baby Boomers, aged 40-60, are the largest, fastest-growing and wealthiest demographic.
Key themes include: me generation lifestyles, future impact on the retirement generation, empty nesters
spreading their wings, and how the Boomers will use their wealth and power.
Pensioners: Data refer to population of state retirement age and above. The exact age group varies from
country to country depending on the national retirement age.

Disclaimer
The compilation of a reference volume of this type involves extracting complex statistical data from numerous
sources in different languages. The editors have made every effort to ensure accuracy but the publishers
cannot be held responsible for any errors that may have occurred.

Euromonitor International 2011

Section 2

World lifestyle trends

www.euromonitor.com

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Segmentation

Consumer Segmentation

Babies/infants (0-2 years) 1990/1995/2002-2010

Table: 2.1

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2,262.3
2,052.9
757.7
265.5
571.6
477.8
358.9
642.6
10,721.2
336.1
1,347.8
1,163.2
887.4
70,551.6
2,580.8
170.7
385.9
176.7
847.2
4,461.1
73.4
185.8
2,258.9
2,670.2
313.1
222.9
366.4
71,525.8
12,761.2
5,445.2
165.1
303.5
1,676.9
3,785.8
356.3
1,135.3
2,743.6
178.4
125.7
171.3
1,498.7
6,734.2
30.2
2,048.6
561.1
173.0
11,091.5
170.7
12,741.2
1,798.6
5,597.1
1,723.6
338.5
1,101.7
6,888.6
1,664.6
336.8
161.3
242.5
73.9
3,076.3
1,926.6
1,220.9
334.8
235.2
951.1
2,519.3
665.9
3,665.3
362.1
2,172.8
146.8
2,309.1
11,497.1
1,666.3
5,989.9

1995
2,160.7
2,085.4
776.5
282.1
511.3
349.8
361.7
714.7
10,181.1
245.0
1,477.7
1,165.1
884.6
48,284.4
2,696.3
148.6
345.9
205.7
854.2
4,104.4
45.5
196.2
2,117.4
2,394.8
315.2
227.6
349.4
75,470.6
12,612.4
4,403.9
149.0
344.8
1,650.2
3,581.9
395.6
809.2
2,788.1
99.2
80.5
140.8
1,520.0
6,957.5
21.9
1,963.0
588.6
175.0
12,188.1
180.5
12,450.2
1,789.5
5,953.3
1,454.6
328.8
730.1
4,446.3
1,659.7
295.1
169.3
211.6
58.8
3,022.9
2,160.6
1,142.9
353.1
251.7
941.8
2,786.3
560.1
3,766.4
349.3
1,655.6
142.8
2,265.7
11,519.8
1,634.2
5,558.8

2002
1,740.5
2,009.6
759.6
233.0
374.3
275.8
342.9
726.3
10,680.6
201.1
1,610.5
1,013.8
739.0
37,801.7
2,649.0
131.9
267.6
199.9
879.1
4,589.5
37.5
170.3
2,283.5
2,283.8
303.2
136.0
285.6
74,689.7
12,599.5
3,607.4
165.9
410.1
1,578.0
3,507.4
426.1
655.2
3,414.5
111.5
58.7
101.0
1,789.8
6,294.1
25.5
1,797.3
616.4
168.1
13,920.7
176.2
13,541.8
1,763.4
6,119.0
1,120.2
333.4
659.4
3,797.7
1,684.7
267.4
156.8
160.4
53.6
3,130.4
1,746.1
1,191.1
273.1
220.0
835.5
2,392.3
461.1
3,915.3
286.9
1,129.2
168.2
2,022.1
11,885.3
1,707.1
4,350.4

2003
1,821.3
1,993.0
755.1
235.1
383.4
271.7
341.7
737.7
10,637.2
198.7
1,665.9
1,001.1
737.2
37,229.1
2,655.2
126.6
273.2
197.8
869.3
4,719.6
38.4
168.4
2,301.9
2,232.6
306.1
128.3
288.4
75,074.4
12,701.7
3,705.1
170.0
417.0
1,594.7
3,464.1
423.1
685.3
3,514.4
112.0
59.5
94.9
1,814.3
6,297.4
24.9
1,782.4
616.4
167.8
14,200.9
172.9
13,700.8
1,765.4
6,151.5
1,091.6
334.8
642.3
3,922.5
1,706.2
271.4
148.9
155.2
53.8
3,160.5
1,619.1
1,240.0
280.9
217.4
800.3
2,319.1
460.7
3,743.3
300.4
1,141.4
175.7
2,003.2
12,058.9
1,717.4
4,448.4

2004
1,914.5
1,981.6
754.8
234.6
397.8
266.7
339.3
748.8
10,519.3
198.6
1,723.6
1,006.1
739.5
36,917.1
2,665.1
121.1
278.0
195.5
858.1
4,848.4
38.4
168.4
2,294.7
2,170.5
309.4
120.4
284.9
75,435.0
12,785.4
3,826.6
176.1
425.3
1,613.4
3,402.8
421.5
724.2
3,616.4
112.8
60.4
91.4
1,839.0
6,303.0
24.2
1,775.9
608.9
169.0
14,484.5
170.5
13,857.0
1,768.1
6,194.6
1,064.0
337.0
627.9
4,113.8
1,725.9
276.1
144.0
152.6
52.7
3,182.9
1,503.7
1,288.2
289.5
217.0
720.9
2,408.7
462.7
3,601.6
314.6
1,162.5
182.1
2,026.2
12,122.5
1,726.5
4,558.8

2005
1,996.5
1,978.9
767.1
238.5
415.3
264.1
342.3
757.1
10,345.0
200.1
1,776.9
1,018.3
743.3
40,943.7
2,676.5
120.4
284.7
194.4
847.4
4,982.2
39.8
170.2
2,286.8
2,139.2
313.5
121.9
283.6
75,613.6
12,819.1
3,940.7
183.1
431.8
1,645.3
3,276.3
423.2
767.5
3,724.3
114.4
61.1
90.3
1,866.1
6,288.6
23.6
1,779.8
597.9
171.1
14,768.4
171.1
14,023.2
1,771.2
6,251.4
1,055.6
333.5
628.4
4,318.5
1,739.7
280.0
141.5
155.3
53.1
3,192.3
1,424.2
1,324.7
299.0
217.7
680.7
2,423.6
466.1
3,515.0
325.3
1,213.8
186.6
2,079.5
12,238.8
1,735.2
4,629.2

2006
2,053.7
1,986.9
791.4
238.7
433.6
266.0
350.2
760.8
10,130.4
204.2
1,822.4
1,032.9
747.4
39,986.0
2,688.5
122.8
294.2
194.7
838.3
5,118.6
41.1
172.5
2,294.8
2,104.6
317.9
120.2
285.4
75,517.7
12,784.2
4,024.9
185.7
432.6
1,655.2
3,232.0
429.9
812.5
3,840.0
117.0
62.9
90.8
1,883.6
6,243.6
23.5
1,795.6
582.0
174.1
15,051.2
172.6
14,203.0
1,774.5
6,324.0
1,065.8
328.7
639.5
4,386.4
1,744.8
282.3
141.0
158.8
53.7
3,185.3
1,370.5
1,366.0
304.5
217.7
641.1
2,437.2
470.2
3,514.6
330.1
1,249.2
188.2
2,109.5
12,367.6
1,743.5
4,630.3

2007
2,084.8
2,004.9
813.9
239.3
452.0
274.4
359.9
760.1
9,884.5
209.8
1,859.2
1,047.2
751.5
39,683.4
2,700.7
125.6
306.2
195.1
831.1
5,211.3
42.6
174.9
2,324.3
2,070.0
322.1
123.5
290.8
75,154.2
12,681.2
4,070.9
187.4
430.6
1,671.6
3,223.1
441.3
857.7
3,961.1
120.4
63.9
91.5
1,903.4
6,168.4
23.8
1,822.4
565.1
178.3
15,329.1
174.7
14,392.5
1,777.6
6,410.7
1,089.0
326.4
648.9
4,392.8
1,741.3
283.0
144.2
161.4
54.9
3,162.6
1,338.1
1,406.2
307.8
219.6
619.4
2,425.6
474.6
3,544.8
328.9
1,300.8
187.2
2,178.9
12,552.1
1,751.4
4,562.7

2008
2,094.9
2,029.0
842.0
237.0
468.8
289.2
365.0
756.2
9,618.8
214.3
1,887.8
1,067.3
755.0
39,356.8
2,711.4
128.0
323.6
195.1
825.7
5,282.6
43.4
176.1
2,347.6
2,050.8
325.6
132.4
294.9
74,605.8
12,526.2
4,079.9
199.4
429.2
1,681.4
3,262.0
455.4
897.4
4,080.9
124.0
65.8
93.5
1,896.0
6,069.1
24.3
1,855.9
552.9
184.6
15,591.6
176.6
14,590.0
1,779.5
6,527.5
1,121.2
327.4
654.7
4,505.1
1,732.4
282.3
149.7
161.9
55.5
3,129.7
1,331.1
1,439.8
309.0
221.5
606.8
2,413.8
479.1
3,453.9
323.3
1,345.1
184.5
2,239.5
12,759.8
1,758.3
4,446.6

2009
2,094.8
2,052.7
867.0
236.3
480.1
306.8
371.1
751.0
9,347.3
220.1
1,909.7
1,086.2
757.8
40,009.8
2,718.3
128.5
341.3
196.3
821.6
5,335.8
44.0
178.2
2,376.3
2,044.3
327.5
132.6
295.8
74,016.0
12,349.0
4,065.0
211.4
427.9
1,699.1
3,294.3
468.7
955.8
4,189.4
127.3
67.1
98.0
1,879.3
5,971.1
24.9
1,889.2
545.0
190.1
15,824.0
180.4
14,793.9
1,778.9
6,605.5
1,172.5
327.7
655.0
4,773.1
1,724.1
280.8
152.4
161.7
56.1
3,096.2
1,331.3
1,468.0
310.7
226.1
602.8
2,410.8
483.5
3,603.1
316.2
1,429.1
181.7
2,309.8
12,914.9
1,764.1
4,318.7

2010
2,096.1
2,070.2
887.5
235.6
488.8
318.8
374.8
746.6
9,084.5
226.2
1,926.7
1,096.5
759.7
40,050.4
2,719.6
129.0
351.8
194.6
818.1
5,389.9
44.5
179.9
2,383.1
2,033.3
328.4
132.0
294.2
73,519.9
12,178.1
4,043.0
215.3
426.5
1,708.5
3,259.6
478.1
978.9
4,278.1
129.6
68.2
103.4
1,851.9
5,880.9
25.3
1,916.2
537.7
192.5
16,013.9
183.2
15,001.7
1,774.7
6,630.1
1,215.1
326.9
653.2
5,055.6
1,722.0
279.2
151.7
161.7
56.8
3,071.0
1,320.5
1,479.6
312.6
231.2
600.8
2,407.9
487.8
3,527.9
310.5
1,481.4
180.4
2,366.9
12,916.7
1,768.3
4,214.4

% growth
1990-2010
-7.3
0.8
17.1
-11.3
-14.5
-33.3
4.4
16.2
-15.3
-32.7
43.0
-5.7
-14.4
-43.2
5.4
-24.4
-8.8
10.1
-3.4
20.8
-39.4
-3.2
5.5
-23.9
4.9
-40.8
-19.7
2.8
-4.6
-25.8
30.4
40.5
1.9
-13.9
34.2
-13.8
55.9
-27.4
-45.8
-39.7
23.6
-12.7
-16.3
-6.5
-4.2
11.3
44.4
7.3
17.7
-1.3
18.5
-29.5
-3.4
-40.7
-26.6
3.5
-17.1
-6.0
-33.3
-23.2
-0.2
-31.5
21.2
-6.6
-1.7
-36.8
-4.4
-26.7
-3.7
-14.2
-31.8
22.9
2.5
12.3
6.1
-29.6

Source: Euromonitor International from national statistics

www.euromonitor.com

World Consumer Lifestyles Databook 2011

Kids (3-8 years) 1990/1995/2002-2010

Table: 2.2

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,621.7
3,875.5
1,512.0
548.4
1,018.6
983.8
712.2
1,124.3
22,096.3
689.5
2,330.9
2,304.5
1,637.9
126,556.0
4,942.4
378.4
814.4
322.3
1,641.2
8,958.0
142.6
386.9
4,600.9
5,101.4
769.5
491.3
763.0
130,826.1
25,841.8
10,935.9
380.8
593.0
3,535.7
8,677.6
625.2
2,100.9
4,833.7
319.1
236.3
345.4
2,860.6
12,879.6
62.6
4,158.1
1,069.8
312.5
18,504.4
310.2
20,901.3
3,305.9
10,112.3
4,003.3
777.8
2,050.0
14,240.1
2,828.1
715.9
271.2
529.9
162.6
5,892.7
4,278.1
2,885.1
588.7
452.8
2,206.0
5,447.7
1,291.1
7,291.5
612.2
4,566.2
235.1
4,391.2
21,758.1
3,081.4
10,728.8

1995
4,520.0
4,047.8
1,556.3
562.8
1,109.9
928.8
739.4
1,258.1
20,886.2
598.7
2,595.6
2,412.0
1,782.3
143,507.0
5,146.5
330.5
768.6
365.8
1,678.6
8,991.0
127.7
381.7
4,545.6
5,522.8
673.3
456.3
743.3
139,561.9
25,118.8
9,877.4
335.6
658.9
3,195.5
7,585.9
728.1
2,031.4
5,330.8
196.3
221.0
332.4
3,013.9
13,208.7
58.2
4,042.0
1,161.7
352.7
20,364.0
350.7
24,101.8
3,472.6
11,176.9
3,385.2
660.8
1,972.9
13,342.4
3,216.3
653.9
342.2
478.0
142.5
6,078.9
3,913.4
2,446.2
706.2
503.4
1,934.9
5,583.7
1,258.4
7,234.7
707.2
4,278.6
290.1
4,634.6
23,682.8
3,291.8
11,329.9

2002
3,859.2
4,129.2
1,590.6
537.1
900.5
594.0
708.0
1,400.8
20,477.8
404.7
2,862.0
2,294.4
1,670.0
94,317.4
5,328.5
299.8
589.7
416.9
1,717.6
8,778.7
76.9
371.1
4,301.1
4,788.8
632.8
423.0
635.4
146,620.1
24,711.7
7,190.8
320.9
760.1
3,152.4
7,163.9
802.9
1,409.8
5,753.8
206.9
124.9
238.1
3,316.9
13,179.7
48.1
3,733.9
1,186.2
346.6
23,415.3
366.3
24,940.8
3,510.4
12,006.1
2,614.1
627.7
1,352.9
8,161.2
3,264.5
548.2
360.6
373.3
114.5
6,000.7
4,046.2
2,258.2
615.6
485.2
1,889.3
5,751.1
1,028.7
7,582.8
623.3
2,832.0
307.3
4,369.4
23,487.3
3,303.9
9,975.0

2003
3,720.2
4,108.5
1,587.1
523.5
852.7
571.8
702.8
1,405.4
20,643.6
394.1
2,891.2
2,257.5
1,625.6
92,174.7
5,319.7
297.5
558.9
415.6
1,726.5
8,970.8
74.7
364.1
4,356.9
4,758.4
623.7
401.6
614.8
146,535.2
24,710.1
6,813.1
327.6
776.4
3,157.5
7,119.3
818.6
1,345.1
5,900.0
210.0
118.6
228.1
3,363.6
13,002.5
48.1
3,688.3
1,191.4
348.7
23,917.8
366.9
25,151.2
3,507.3
12,074.7
2,510.6
635.8
1,340.9
7,982.0
3,262.9
536.0
344.0
356.7
112.3
6,017.1
3,945.5
2,304.3
589.8
480.9
1,845.1
5,633.9
994.0
7,689.1
601.4
2,672.2
311.8
4,312.7
23,394.8
3,316.9
9,565.4

2004
3,612.1
4,084.3
1,582.6
513.0
811.8
556.9
703.4
1,409.9
20,812.3
387.4
2,928.7
2,212.5
1,583.0
88,149.5
5,309.2
293.5
542.5
411.8
1,732.5
9,194.1
74.3
356.0
4,437.0
4,749.9
618.9
382.7
600.4
146,410.2
24,738.3
6,532.3
333.9
792.2
3,195.8
7,074.7
832.5
1,304.7
6,066.1
213.2
115.8
220.4
3,412.4
12,817.8
48.2
3,645.7
1,198.8
348.4
24,434.6
366.2
25,405.7
3,505.0
12,138.4
2,422.3
643.5
1,331.0
7,805.5
3,267.5
527.1
339.1
344.8
111.1
6,042.2
3,830.3
2,364.3
570.7
473.9
1,827.5
5,471.7
964.2
7,708.0
584.5
2,551.0
318.7
4,248.6
23,484.7
3,333.7
9,201.0

2005
3,552.3
4,058.8
1,582.5
504.2
783.4
547.9
703.4
1,416.3
20,943.6
388.2
2,978.8
2,168.2
1,546.4
92,442.3
5,300.8
285.4
539.1
406.0
1,734.0
9,455.8
74.0
349.3
4,494.1
4,713.1
614.8
354.2
586.8
146,364.2
24,802.0
6,391.2
338.8
807.7
3,238.1
7,086.3
843.3
1,290.0
6,246.7
216.9
114.3
210.4
3,471.1
12,650.3
48.2
3,607.7
1,206.4
345.8
24,963.5
362.7
25,693.4
3,504.2
12,200.3
2,345.7
650.0
1,318.8
7,693.9
3,280.3
521.8
334.4
334.6
110.0
6,074.0
3,668.2
2,430.3
560.8
467.7
1,759.8
5,271.0
940.9
7,734.4
575.1
2,439.5
328.3
4,191.4
23,589.6
3,352.7
8,918.0

2006
3,547.6
4,034.0
1,587.3
497.0
768.1
542.2
702.3
1,425.4
21,006.9
388.0
3,043.0
2,139.5
1,517.7
87,315.1
5,296.8
274.4
542.9
401.1
1,730.1
9,739.0
74.2
344.7
4,532.2
4,630.9
614.6
331.5
579.5
146,448.2
24,898.9
6,407.8
348.0
824.9
3,269.8
7,002.1
851.3
1,301.0
6,438.3
220.8
114.9
201.5
3,516.6
12,514.1
48.2
3,575.8
1,211.3
345.2
25,501.8
357.8
26,005.8
3,505.1
12,263.0
2,270.6
657.7
1,307.0
7,743.1
3,301.9
520.9
333.0
325.2
108.9
6,111.2
3,488.1
2,499.4
562.4
459.9
1,683.7
5,090.5
925.0
7,692.5
574.1
2,361.5
339.9
4,152.6
23,814.2
3,373.1
8,730.5

2007
3,593.0
4,011.7
1,596.6
492.2
765.9
541.9
701.8
1,436.8
20,982.4
396.2
3,119.6
2,126.5
1,497.3
85,890.7
5,297.8
263.2
547.2
397.3
1,721.2
10,002.5
75.0
342.6
4,579.6
4,517.3
617.5
318.8
575.9
146,635.4
25,014.3
6,567.2
359.0
840.2
3,306.4
6,890.3
857.6
1,337.4
6,639.3
224.7
117.2
194.8
3,565.7
12,406.3
48.2
3,551.5
1,213.3
345.3
26,046.5
355.3
26,339.7
3,507.8
12,329.5
2,210.4
665.0
1,295.0
7,931.9
3,330.7
523.7
334.3
318.6
108.4
6,151.1
3,319.9
2,595.5
574.1
453.7
1,587.4
5,032.9
916.1
7,560.7
580.3
2,336.4
352.9
4,091.9
24,117.9
3,394.4
8,629.6

2008
3,674.1
3,994.9
1,607.9
491.6
774.9
539.0
706.7
1,448.9
20,844.7
405.1
3,204.3
2,121.9
1,484.6
84,448.0
5,303.4
255.1
557.2
395.6
1,708.7
10,270.8
77.1
344.1
4,629.2
4,428.7
625.1
313.1
575.5
146,841.9
25,120.6
6,825.8
366.5
851.7
3,351.9
6,749.0
863.3
1,392.5
6,849.1
228.6
119.3
188.7
3,607.3
12,314.2
48.2
3,537.8
1,203.2
345.4
26,593.7
355.5
26,695.1
3,511.7
12,401.0
2,171.7
667.9
1,281.6
8,122.2
3,362.6
528.8
343.5
315.6
108.8
6,187.4
3,145.6
2,683.2
586.7
452.2
1,538.2
5,015.9
913.4
7,452.3
591.2
2,347.9
365.5
4,108.5
24,411.6
3,416.1
8,588.8

2009
3,771.7
3,986.7
1,627.5
491.7
793.3
538.2
713.9
1,459.8
20,590.9
408.2
3,291.5
2,123.8
1,478.2
82,540.6
5,313.1
251.1
573.2
394.7
1,694.4
10,536.1
79.3
345.2
4,649.4
4,339.6
634.2
315.9
580.1
146,957.4
25,185.3
7,123.4
373.6
859.9
3,381.6
6,633.0
869.7
1,461.1
7,067.0
232.8
121.6
183.1
3,637.9
12,248.1
48.2
3,537.3
1,185.9
345.7
27,138.3
355.3
27,070.9
3,516.0
12,492.0
2,152.9
664.7
1,275.2
8,340.8
3,392.3
534.8
342.5
314.0
109.9
6,212.9
2,960.4
2,755.9
600.1
452.9
1,463.7
4,981.8
915.4
7,372.9
603.0
2,382.8
376.1
4,142.8
24,730.9
3,437.4
8,573.2

2010
3,868.7
3,988.9
1,648.6
490.8
817.6
542.6
721.9
1,467.8
20,236.1
414.3
3,375.8
2,143.0
1,476.8
81,428.9
5,325.7
248.8
591.4
392.9
1,679.8
10,774.2
80.9
348.3
4,663.8
4,239.1
641.8
320.4
582.4
146,893.5
25,183.2
7,405.9
377.5
865.9
3,400.7
6,544.7
877.8
1,540.1
7,291.2
237.4
123.4
180.4
3,668.6
12,182.0
48.3
3,551.9
1,162.2
350.0
27,674.6
357.3
27,464.9
3,520.1
12,605.0
2,149.2
664.8
1,270.1
8,556.9
3,415.6
540.4
335.3
314.0
110.2
6,222.7
2,813.4
2,826.6
611.1
454.9
1,364.1
4,986.7
920.8
7,280.3
612.7
2,455.3
383.2
4,208.9
24,977.2
3,457.6
8,554.0

% growth
1990-2010
-16.3
2.9
9.0
-10.5
-19.7
-44.8
1.4
30.5
-8.4
-39.9
44.8
-7.0
-9.8
-35.7
7.8
-34.2
-27.4
21.9
2.4
20.3
-43.3
-10.0
1.4
-16.9
-16.6
-34.8
-23.7
12.3
-2.5
-32.3
-0.9
46.0
-3.8
-24.6
40.4
-26.7
50.8
-25.6
-47.8
-47.8
28.2
-5.4
-22.8
-14.6
8.6
12.0
49.6
15.2
31.4
6.5
24.7
-46.3
-14.5
-38.0
-39.9
20.8
-24.5
23.6
-40.8
-32.2
5.6
-34.2
-2.0
3.8
0.5
-38.2
-8.5
-28.7
-0.2
0.1
-46.2
63.0
-4.2
14.8
12.2
-20.3

Source: Euromonitor International from national statistics

10

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Segmentation

Tweenagers (9-12 years) 1990/1995/2002-2010

Table: 2.3

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2,751.2
2,648.3
985.2
347.2
578.4
597.6
491.1
656.0
13,713.5
506.4
1,292.9
1,513.3
953.8
75,338.5
3,129.5
271.0
670.0
243.1
1,027.8
5,282.1
89.8
257.9
3,047.8
3,303.1
599.8
342.6
632.5
79,130.5
16,787.5
6,334.8
277.5
371.0
2,721.7
6,480.7
364.9
1,287.7
2,697.9
176.7
139.4
212.0
1,640.7
8,514.0
41.9
2,507.6
719.0
206.3
10,347.5
208.7
11,485.6
2,095.5
6,092.9
2,607.6
616.6
1,567.8
8,655.1
1,616.6
476.1
177.6
379.6
121.3
3,612.5
3,212.9
2,428.6
391.2
298.3
1,607.4
4,303.9
798.0
4,918.8
349.2
2,879.6
117.0
2,786.8
14,245.2
1,882.4
6,412.4

1995
3,055.4
2,589.5
1,040.6
379.0
674.6
664.1
475.4
727.5
14,741.7
434.5
1,510.9
1,596.8
1,096.5
85,475.6
3,271.2
248.7
539.4
215.8
1,088.8
6,173.3
87.5
265.0
3,056.1
3,557.0
547.1
333.1
511.6
85,753.3
17,052.1
7,188.9
255.5
431.4
2,309.9
5,821.9
447.4
1,303.2
3,188.5
113.3
152.5
222.2
1,904.1
8,412.9
41.6
2,743.6
717.2
213.2
11,718.7
208.4
13,748.2
2,167.6
6,765.7
2,701.7
516.9
1,289.4
9,754.1
1,856.7
465.2
195.3
353.6
107.7
3,918.6
2,801.4
1,944.3
401.4
321.6
1,480.9
3,912.5
841.0
4,915.4
412.3
3,127.1
166.2
2,926.9
15,373.7
2,056.8
7,041.6

2002
2,942.3
2,735.9
1,102.3
386.5
732.2
550.4
508.9
859.1
13,467.7
368.3
1,747.8
1,692.8
1,200.1
87,478.5
3,482.1
206.6
504.6
267.3
1,114.1
6,059.6
75.6
264.2
3,028.8
3,614.8
452.3
337.7
491.8
94,130.2
16,518.0
5,967.6
223.5
467.3
2,260.7
4,857.0
505.0
1,186.1
3,518.5
127.9
132.0
211.1
2,096.1
8,739.1
36.3
2,623.5
806.0
249.0
13,477.9
248.4
16,116.6
2,316.5
7,670.8
2,147.9
448.4
1,142.7
7,786.8
2,087.8
409.4
257.6
308.9
87.7
4,004.5
2,720.2
1,640.7
501.6
349.5
1,286.4
3,955.4
802.3
4,828.4
465.2
2,517.0
206.3
3,117.5
16,935.1
2,196.2
7,500.1

2003
2,885.0
2,744.5
1,107.2
388.6
712.0
511.8
508.3
875.3
13,368.9
345.5
1,772.5
1,675.8
1,193.9
78,057.5
3,505.4
204.1
499.0
273.2
1,117.6
6,000.6
68.4
265.2
2,975.3
3,494.0
448.2
331.0
484.9
95,006.2
16,473.1
5,759.3
220.2
474.0
2,256.8
4,825.9
517.1
1,131.6
3,540.0
129.2
122.3
203.9
2,116.2
8,756.3
34.8
2,596.1
810.4
249.1
13,759.6
249.7
16,163.3
2,324.7
7,770.2
2,074.4
445.3
1,036.5
7,022.2
2,103.5
397.8
253.2
302.1
84.4
3,993.1
2,783.4
1,640.2
500.4
349.4
1,301.7
3,955.5
779.7
4,855.8
458.7
2,359.6
202.6
3,097.6
16,684.7
2,194.4
7,391.3

2004
2,810.9
2,748.7
1,109.1
387.6
685.7
477.7
500.2
888.5
13,363.5
322.4
1,793.4
1,660.1
1,180.8
75,296.8
3,522.5
201.9
476.8
278.9
1,122.3
5,960.2
61.7
264.3
2,930.4
3,325.0
441.5
329.3
472.8
95,673.2
16,434.9
5,521.2
216.2
481.6
2,232.5
4,815.9
529.2
1,076.6
3,571.5
130.7
110.7
190.9
2,136.5
8,738.5
33.6
2,567.5
805.7
247.0
14,051.2
249.1
16,202.7
2,330.2
7,857.9
1,988.3
438.5
973.9
6,396.1
2,115.7
386.2
249.2
289.2
81.8
3,982.5
2,809.6
1,635.3
486.9
346.2
1,288.1
3,974.0
754.9
4,947.6
448.5
2,213.3
199.7
3,051.3
16,471.3
2,192.7
7,226.9

2005
2,722.5
2,749.2
1,107.6
382.1
656.2
445.9
489.7
898.4
13,412.4
300.6
1,811.3
1,644.8
1,161.5
76,341.3
3,532.5
199.6
444.6
283.6
1,128.2
5,983.9
57.1
261.8
2,904.8
3,231.7
438.6
323.9
458.7
96,123.0
16,404.0
5,250.6
214.1
490.3
2,212.2
4,799.3
540.0
1,023.0
3,618.0
132.7
99.7
178.6
2,146.6
8,686.2
32.6
2,537.6
795.0
244.8
14,352.6
248.7
16,261.2
2,333.6
7,933.3
1,891.3
433.5
939.4
5,949.7
2,125.5
374.8
250.8
272.9
79.3
3,975.2
2,794.9
1,624.6
465.7
341.0
1,293.6
3,996.3
729.3
4,988.4
435.4
2,080.5
199.3
2,997.6
16,264.5
2,193.0
7,015.3

2006
2,626.0
2,746.0
1,106.4
377.5
624.2
413.8
483.4
905.5
13,483.2
284.3
1,827.8
1,623.4
1,137.0
72,333.8
3,536.0
203.4
413.8
282.6
1,134.8
6,064.9
53.0
255.9
2,901.4
3,194.4
434.3
318.6
443.4
96,380.5
16,384.2
4,958.9
216.0
499.3
2,193.3
4,796.1
549.2
972.5
3,680.9
135.2
88.6
163.8
2,178.6
8,606.3
32.1
2,506.3
785.7
242.1
14,663.6
249.9
16,348.6
2,335.5
7,996.1
1,812.6
430.9
906.1
5,607.2
2,134.0
364.3
252.4
259.1
78.4
3,973.5
2,747.6
1,620.7
439.1
336.5
1,295.9
4,016.4
704.1
5,053.4
420.8
1,971.6
201.9
2,969.9
16,048.3
2,196.2
6,770.3

2007
2,530.8
2,738.6
1,105.7
370.2
591.8
388.1
481.0
910.7
13,562.6
265.0
1,845.3
1,596.6
1,109.2
70,111.1
3,534.2
204.6
383.4
281.7
1,141.1
6,179.1
50.8
250.6
2,920.2
3,189.4
431.9
310.4
426.9
96,501.1
16,381.6
4,674.0
222.6
510.6
2,190.2
4,780.2
556.6
929.0
3,759.5
137.9
81.4
154.3
2,214.4
8,507.3
31.9
2,474.2
780.2
239.7
14,983.9
250.7
16,465.4
2,336.3
8,046.7
1,735.4
429.1
890.8
5,439.7
2,142.7
355.3
255.7
244.8
77.1
3,978.9
2,675.2
1,628.4
415.9
333.4
1,292.6
3,981.4
680.0
5,117.6
406.2
1,869.8
207.6
2,919.9
15,895.4
2,202.4
6,512.7

2008
2,449.5
2,727.5
1,104.2
362.0
561.7
372.7
481.7
915.3
13,672.5
252.4
1,866.9
1,562.1
1,080.6
66,019.4
3,529.3
203.7
367.6
277.2
1,146.2
6,319.1
49.2
242.8
2,955.8
3,191.1
424.7
292.6
410.4
96,559.1
16,401.3
4,434.3
229.9
522.7
2,203.9
4,751.0
562.0
894.1
3,852.3
140.6
76.3
148.9
2,248.1
8,399.8
32.0
2,442.2
780.5
235.7
15,313.2
249.9
16,609.4
2,336.3
8,085.4
1,662.1
430.9
883.7
5,299.6
2,153.3
348.3
258.8
235.3
75.7
3,991.0
2,590.1
1,641.8
395.5
330.7
1,237.3
3,845.0
658.4
5,170.0
393.8
1,779.8
215.6
2,894.5
15,758.4
2,211.2
6,267.9

2009
2,393.2
2,713.6
1,109.5
353.2
537.2
366.0
482.2
920.4
13,802.3
253.9
1,895.5
1,531.3
1,053.9
63,728.1
3,523.9
200.3
361.3
272.9
1,149.0
6,471.6
48.4
237.8
2,982.0
3,182.8
417.7
274.5
394.0
96,622.7
16,444.8
4,275.0
235.6
534.7
2,223.3
4,745.4
565.4
872.3
3,957.3
143.2
74.3
144.3
2,286.2
8,312.9
32.1
2,411.9
787.8
235.2
15,651.5
249.7
16,776.7
2,336.3
8,122.7
1,603.1
436.6
883.3
5,176.1
2,167.0
343.8
257.7
229.9
74.5
4,008.4
2,521.1
1,668.2
382.9
329.3
1,195.6
3,696.8
640.1
5,256.4
385.3
1,684.9
224.7
2,855.0
15,769.3
2,221.9
6,059.3

2010
2,368.3
2,698.1
1,111.3
344.0
519.9
365.5
482.8
926.6
13,927.5
253.6
1,932.4
1,502.7
1,031.2
62,009.7
3,520.2
193.2
361.9
271.4
1,148.9
6,639.1
48.6
234.4
3,028.6
3,146.8
415.6
259.7
388.2
96,727.9
16,508.6
4,215.4
237.1
545.9
2,247.9
4,712.3
567.2
867.6
4,073.2
145.7
74.9
139.0
2,320.3
8,244.6
32.2
2,385.1
800.4
235.2
15,998.7
249.0
16,963.6
2,336.7
8,162.5
1,552.2
439.7
887.3
5,136.1
2,184.0
341.8
257.0
223.8
74.1
4,029.0
2,442.8
1,708.7
379.9
323.6
1,178.9
3,523.9
626.0
5,300.0
381.6
1,603.8
233.8
2,793.7
16,005.8
2,234.0
5,900.1

% growth
1990-2010
-13.9
1.9
12.8
-0.9
-10.1
-38.8
-1.7
41.3
1.6
-49.9
49.5
-0.7
8.1
-17.7
12.5
-28.7
-46.0
11.6
11.8
25.7
-45.9
-9.1
-0.6
-4.7
-30.7
-24.2
-38.6
22.2
-1.7
-33.5
-14.6
47.2
-17.4
-27.3
55.4
-32.6
51.0
-17.5
-46.3
-34.4
41.4
-3.2
-23.3
-4.9
11.3
14.0
54.6
19.3
47.7
11.5
34.0
-40.5
-28.7
-43.4
-40.7
35.1
-28.2
44.8
-41.0
-38.9
11.5
-24.0
-29.6
-2.9
8.5
-26.7
-18.1
-21.6
7.8
9.3
-44.3
99.9
0.2
12.4
18.7
-8.0

Source: Euromonitor International from national statistics

www.euromonitor.com

11

World Consumer Lifestyles Databook 2011

Teens (13-19 years) 1990/1995/2002-2010

Table: 2.4

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,006.9
4,041.3
1,902.6
701.2
962.9
1,012.8
908.9
1,025.7
21,218.0
903.1
1,836.0
2,689.1
1,694.6
159,629.7
4,951.8
459.6
1,185.8
505.1
1,601.8
7,674.8
154.1
432.9
5,812.0
6,179.0
1,060.2
603.7
1,135.5
121,873.0
27,473.5
8,692.0
464.0
630.4
5,963.9
13,634.4
561.1
2,034.8
3,787.0
254.2
255.1
383.2
2,583.2
14,306.7
69.5
3,858.7
1,472.3
401.8
14,593.1
430.4
17,159.9
3,319.6
9,353.3
4,061.1
1,191.3
2,683.6
14,382.6
2,228.4
795.3
338.2
612.2
204.3
5,686.4
5,998.1
4,635.7
773.6
583.7
2,597.3
8,287.0
1,234.8
7,593.2
537.0
5,099.6
182.3
5,320.0
24,417.3
2,853.8
9,996.7

1995
4,696.5
4,572.9
1,783.9
651.3
982.7
1,046.9
863.3
1,107.2
23,523.8
849.9
2,188.4
2,779.3
1,682.3
131,648.1
5,353.9
453.6
1,177.7
442.0
1,763.7
9,391.4
141.7
457.2
5,365.3
6,077.0
1,112.9
599.3
1,138.5
135,525.4
28,889.9
10,947.8
477.2
709.4
4,914.9
11,609.8
710.4
2,033.7
4,611.2
163.8
232.0
356.8
2,933.9
14,383.8
70.6
4,272.2
1,292.7
374.9
17,327.7
376.5
19,426.1
3,571.2
10,534.9
4,476.0
1,092.9
2,511.6
15,338.0
2,580.9
808.2
331.9
656.9
210.4
6,286.3
5,558.3
4,325.3
714.1
556.7
2,780.6
7,765.7
1,349.7
8,501.3
610.7
5,065.9
239.2
4,869.6
26,069.5
3,241.6
11,057.0

2002
5,294.5
4,579.5
1,907.4
671.3
1,231.3
1,164.1
849.1
1,287.2
25,270.1
741.8
2,695.6
2,951.7
1,981.2
154,877.3
5,756.2
406.4
934.4
403.6
1,855.2
10,732.0
149.3
455.1
5,446.2
6,572.0
931.7
615.4
902.4
151,879.2
29,378.4
12,743.4
432.2
790.7
4,068.1
9,778.0
808.9
2,117.9
5,691.7
204.5
259.2
383.5
3,445.9
14,161.6
71.0
4,679.4
1,332.0
406.6
20,612.5
383.5
25,212.3
3,811.3
12,165.5
4,474.5
890.0
2,335.4
17,622.5
3,079.8
782.9
387.3
607.6
183.6
6,917.8
4,637.9
3,346.5
749.1
588.0
2,419.0
6,787.6
1,469.2
8,632.6
745.0
5,368.1
355.3
5,271.2
28,635.3
3,673.2
12,227.8

2003
5,289.8
4,607.7
1,927.9
672.1
1,258.5
1,157.0
854.6
1,319.1
25,046.0
734.4
2,756.9
2,976.9
2,017.4
160,637.2
5,809.6
399.1
923.9
413.3
1,860.7
10,781.4
150.2
452.5
5,434.5
6,604.0
887.9
608.9
890.3
154,059.1
29,251.0
12,728.8
422.8
796.3
4,031.6
9,508.8
828.1
2,140.6
5,800.4
210.2
259.5
384.8
3,490.0
14,169.2
71.0
4,663.2
1,350.9
419.7
21,040.1
392.9
25,946.5
3,857.2
12,423.2
4,358.9
864.9
2,359.3
17,422.7
3,156.3
770.8
386.1
595.9
178.9
6,970.4
4,504.1
3,277.7
773.1
595.1
2,332.9
6,739.4
1,469.8
8,639.2
765.3
5,298.9
357.6
5,364.2
28,994.0
3,722.4
12,377.2

2004
5,267.1
4,642.0
1,947.4
676.7
1,276.2
1,126.2
865.6
1,351.8
24,679.2
722.9
2,815.2
2,998.4
2,046.9
161,975.7
5,864.0
392.5
921.2
426.4
1,865.4
10,816.4
148.6
451.2
5,462.0
6,658.9
862.6
608.6
887.3
156,202.7
29,113.0
12,604.7
417.0
800.4
4,035.9
9,217.5
848.2
2,153.7
5,888.7
215.2
256.2
383.2
3,528.6
14,188.6
70.4
4,636.8
1,374.1
429.1
21,470.2
404.6
26,569.5
3,901.2
12,675.4
4,211.2
845.8
2,353.9
16,876.4
3,234.5
757.1
402.5
585.4
174.5
7,007.3
4,459.8
3,226.1
805.1
604.7
2,291.1
6,738.2
1,463.7
8,629.8
781.8
5,134.9
355.8
5,469.9
29,335.9
3,762.9
12,497.5

2005
5,228.9
4,677.9
1,964.5
684.8
1,285.1
1,088.7
878.6
1,384.8
24,289.3
704.0
2,870.5
3,014.6
2,068.8
155,308.4
5,918.0
385.5
915.8
438.7
1,870.1
10,817.7
144.5
451.2
5,465.3
6,628.5
841.2
603.1
885.0
158,285.1
28,981.7
12,349.3
412.0
806.8
4,049.4
9,020.0
868.5
2,148.8
5,956.9
219.7
250.8
379.7
3,569.1
14,221.9
69.0
4,605.3
1,388.7
434.7
21,907.5
415.9
27,064.9
3,940.8
12,915.2
4,065.2
829.1
2,281.9
16,151.0
3,312.6
741.3
416.5
574.0
170.0
7,028.0
4,490.4
3,184.1
832.8
612.7
2,245.6
6,743.9
1,450.4
8,600.9
793.2
4,955.6
351.0
5,537.9
29,531.4
3,792.9
12,572.2

2006
5,175.6
4,712.2
1,980.6
691.2
1,282.2
1,048.3
892.8
1,417.4
23,988.1
681.4
2,922.6
3,027.2
2,082.3
157,413.7
5,970.4
376.4
903.9
451.8
1,875.0
10,821.7
140.3
454.7
5,446.7
6,555.8
824.9
605.1
872.4
160,271.2
28,867.0
11,953.4
406.8
815.0
4,074.8
8,828.1
889.2
2,121.6
6,007.9
223.6
244.0
375.4
3,609.1
14,268.3
66.9
4,571.3
1,396.6
440.5
22,355.1
425.7
27,430.0
3,974.3
13,137.6
3,909.5
817.2
2,195.6
15,332.6
3,388.5
724.5
436.4
559.3
164.6
7,034.7
4,531.8
3,154.0
853.1
620.2
2,228.6
6,780.1
1,429.9
8,595.0
798.6
4,755.0
344.7
5,578.8
29,668.9
3,812.1
12,590.8

2007
5,105.2
4,742.8
2,015.0
696.4
1,267.4
989.2
898.4
1,448.6
23,739.9
653.0
2,970.8
3,040.6
2,086.3
149,016.7
6,018.8
370.7
893.9
462.9
1,880.8
10,750.1
133.4
458.4
5,379.8
6,427.1
811.5
610.8
858.5
162,108.5
28,771.7
11,428.3
397.3
823.8
4,094.9
8,681.3
909.9
2,074.9
6,047.9
227.0
230.9
363.3
3,644.8
14,317.8
64.4
4,535.0
1,398.5
444.6
22,815.1
433.6
27,680.5
4,001.6
13,339.6
3,775.7
806.8
2,072.8
14,204.4
3,459.9
706.6
463.9
545.4
160.0
7,030.4
4,598.0
3,130.9
868.0
623.2
2,254.9
6,865.5
1,402.6
8,630.0
797.6
4,492.8
339.2
5,546.2
29,739.3
3,822.3
12,545.6

2008
5,014.6
4,767.7
2,042.8
699.0
1,240.5
934.3
899.4
1,477.2
23,539.0
622.5
3,014.5
3,057.3
2,080.0
144,478.3
6,060.9
365.3
875.0
476.2
1,888.4
10,667.4
124.7
463.5
5,340.2
6,254.0
806.4
613.6
847.8
163,729.5
28,694.8
10,809.0
393.7
834.6
4,110.5
8,569.0
929.3
2,008.2
6,087.2
230.2
215.5
347.3
3,681.1
14,353.6
61.8
4,495.9
1,401.3
446.1
23,289.0
440.9
27,852.5
4,022.6
13,515.2
3,654.2
797.3
1,950.0
13,104.1
3,523.9
688.1
486.0
528.8
154.5
7,017.8
4,667.9
3,104.1
873.6
627.1
2,268.5
6,973.3
1,369.5
8,723.3
790.4
4,247.1
336.7
5,502.9
29,710.3
3,826.5
12,430.2

2009
4,902.8
4,784.9
2,054.7
696.9
1,204.1
873.0
896.9
1,502.0
23,391.5
584.9
3,053.8
3,055.7
2,063.3
136,218.5
6,094.1
360.5
841.4
487.2
1,898.3
10,605.3
115.5
463.1
5,295.9
6,041.1
798.2
604.7
835.7
165,072.4
28,634.2
10,145.3
390.7
847.1
4,089.7
8,466.0
945.5
1,929.3
6,137.6
233.6
199.3
333.1
3,719.4
14,391.9
59.4
4,453.0
1,400.0
445.5
23,778.0
446.0
27,991.5
4,038.3
13,674.3
3,521.2
790.0
1,824.9
12,131.8
3,578.6
669.6
490.4
507.9
148.7
7,000.0
4,718.0
3,076.0
863.9
627.1
2,252.2
7,070.9
1,332.0
8,741.3
777.5
4,007.7
339.5
5,448.0
29,598.5
3,828.4
12,243.1

2010
4,771.6
4,793.5
2,053.9
694.5
1,159.5
814.5
893.5
1,522.6
23,347.0
548.6
3,089.4
3,022.2
2,036.6
126,310.8
6,117.0
359.7
803.9
491.4
1,910.8
10,587.0
106.6
460.4
5,257.8
5,876.5
794.6
597.8
818.3
166,104.9
28,589.0
9,487.1
391.2
861.5
4,072.9
8,410.2
957.4
1,848.9
6,208.4
237.2
183.1
317.6
3,761.4
14,409.8
57.6
4,405.7
1,396.5
441.1
24,283.3
450.7
28,135.9
4,049.5
13,817.5
3,393.2
783.5
1,702.7
11,260.1
3,623.0
651.8
491.8
488.7
144.8
6,980.4
4,732.5
3,050.9
842.9
626.4
2,263.8
7,105.7
1,292.0
8,763.5
760.1
3,794.5
349.0
5,389.1
29,243.2
3,831.3
11,989.7

% growth
1990-2010
19.1
18.6
8.0
-1.0
20.4
-19.6
-1.7
48.4
10.0
-39.3
68.3
12.4
20.2
-20.9
23.5
-21.7
-32.2
-2.7
19.3
37.9
-30.8
6.3
-9.5
-4.9
-25.1
-1.0
-27.9
36.3
4.1
9.1
-15.7
36.7
-31.7
-38.3
70.6
-9.1
63.9
-6.7
-28.2
-17.1
45.6
0.7
-17.1
14.2
-5.1
9.8
66.4
4.7
64.0
22.0
47.7
-16.4
-34.2
-36.5
-21.7
62.6
-18.0
45.4
-20.2
-29.1
22.8
-21.1
-34.2
9.0
7.3
-12.8
-14.3
4.6
15.4
41.6
-25.6
91.4
1.3
19.8
34.3
19.9

Source: Euromonitor International from national statistics

12

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Segmentation

Students 1990/1995/2002-2010

Table: 2.5

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2,535.5
2,531.2
1,422.0
607.4
680.8
681.0
713.9
646.5
14,501.9
604.5
1,120.5
2,043.0
1,240.7
127,824.9
3,436.5
322.5
697.3
375.5
1,034.9
4,884.1
108.5
331.0
4,319.1
5,884.7
780.9
432.2
714.2
79,140.7
18,264.1
5,308.9
287.9
403.0
4,509.1
9,597.6
352.6
1,331.2
2,260.9
174.7
184.6
280.7
1,708.4
8,992.2
46.9
2,467.6
1,243.2
298.2
8,778.8
335.0
10,838.7
2,149.6
6,025.9
2,529.7
799.5
2,157.4
9,589.4
1,453.0
547.0
250.5
376.4
143.6
3,676.4
4,522.7
3,260.3
582.6
483.5
1,883.1
6,188.5
812.9
4,746.9
350.3
3,375.9
133.9
4,398.4
19,261.6
1,900.1
6,608.4

1995
2,916.2
3,000.7
1,344.2
506.8
659.8
720.7
639.9
722.5
15,207.7
612.8
1,334.2
1,976.3
1,202.3
91,274.3
3,502.1
317.8
892.0
363.8
1,152.4
5,522.9
98.9
310.5
4,009.9
4,421.3
807.8
433.8
835.3
88,022.4
19,584.8
6,314.6
305.2
499.1
4,195.1
9,580.8
483.9
1,361.6
2,807.2
126.4
167.1
260.9
1,959.9
10,004.1
48.1
2,724.9
1,016.3
279.6
10,539.7
303.3
12,089.5
2,371.1
6,775.8
2,960.1
833.2
1,742.2
10,499.9
1,509.2
560.0
259.4
453.1
147.2
4,197.0
4,113.3
3,321.6
561.8
422.7
1,833.5
5,738.0
872.9
5,556.7
395.4
3,621.7
191.4
3,628.8
17,777.0
2,080.0
7,154.5

2002
3,606.7
3,269.3
1,356.5
491.4
752.8
790.5
631.5
814.7
17,858.6
552.5
1,701.4
2,168.5
1,278.3
82,380.3
3,926.4
308.9
734.1
293.2
1,229.5
7,151.8
100.9
330.3
3,951.1
4,759.3
786.3
454.1
714.9
101,204.9
20,845.1
8,959.0
329.3
549.2
3,173.6
7,701.1
554.3
1,358.5
3,605.8
154.2
170.8
250.8
2,291.2
9,703.4
49.1
3,138.3
952.5
280.1
13,164.1
270.1
15,361.1
2,571.8
7,920.8
3,277.2
733.0
1,664.0
11,922.1
2,013.2
569.8
265.8
458.9
145.4
4,711.3
3,948.8
2,872.3
511.2
422.0
1,981.5
5,294.3
1,004.8
6,431.7
465.0
3,669.3
305.8
3,660.2
20,573.1
2,448.6
7,887.4

2003
3,670.5
3,245.2
1,389.6
501.6
784.1
809.5
628.3
833.0
18,122.8
543.2
1,752.8
2,192.0
1,315.6
82,414.5
3,960.4
307.5
702.1
287.3
1,236.1
7,262.8
103.1
332.4
3,959.1
4,791.5
761.8
447.7
685.5
102,792.5
20,899.5
9,212.3
326.7
555.9
3,103.1
7,550.6
568.7
1,391.1
3,726.8
162.6
175.6
257.6
2,345.6
9,617.5
50.0
3,189.4
957.8
291.0
13,490.4
270.3
15,961.6
2,592.8
8,094.4
3,315.9
719.4
1,634.7
12,299.3
2,040.6
566.6
262.1
451.3
141.6
4,796.3
3,785.3
2,797.0
513.2
427.2
1,932.3
5,175.9
1,017.8
6,411.1
479.5
3,769.5
321.8
3,716.1
20,586.8
2,491.8
7,955.7

2004
3,714.4
3,229.9
1,411.0
504.7
815.3
821.4
622.3
852.3
18,162.7
537.2
1,801.8
2,206.5
1,352.5
86,018.9
3,992.9
304.3
690.1
284.9
1,242.2
7,345.1
104.4
332.3
3,931.0
4,762.7
725.9
454.7
669.9
104,342.7
20,906.8
9,386.9
322.1
562.6
3,080.1
7,397.0
583.4
1,431.4
3,841.2
169.7
179.4
264.1
2,395.8
9,541.5
50.7
3,227.3
957.2
295.1
13,804.9
271.0
16,580.4
2,617.5
8,274.3
3,325.5
696.0
1,610.0
12,432.3
2,073.4
562.2
261.8
447.6
137.9
4,874.7
3,583.5
2,715.6
517.9
430.2
1,866.3
5,058.6
1,028.9
6,337.2
494.9
3,805.3
331.0
3,806.6
20,629.8
2,535.1
8,030.0

2005
3,739.6
3,229.5
1,428.5
506.9
845.9
838.6
620.1
872.7
18,107.7
533.7
1,848.5
2,210.6
1,386.8
83,489.1
4,027.2
300.0
681.5
288.1
1,247.8
7,420.9
105.1
329.9
3,911.6
4,766.8
696.7
450.4
656.8
105,891.0
20,872.4
9,472.7
319.2
568.5
3,041.7
7,170.3
597.6
1,473.1
3,943.8
174.8
183.6
269.6
2,441.4
9,487.9
51.3
3,250.6
961.0
295.9
14,110.2
273.5
17,196.7
2,646.6
8,459.2
3,301.6
671.7
1,629.9
12,692.7
2,118.4
556.2
261.5
442.8
133.6
4,941.9
3,393.7
2,645.5
528.5
433.7
1,760.1
4,903.8
1,037.9
6,209.7
511.0
3,881.1
331.2
3,897.9
20,678.8
2,577.9
8,113.1

2006
3,749.7
3,244.3
1,444.5
506.1
873.3
841.3
622.4
894.5
17,988.6
528.4
1,893.4
2,210.6
1,417.6
91,859.3
4,064.2
294.2
675.2
292.5
1,252.9
7,510.2
106.5
324.1
3,893.6
4,779.6
663.5
447.3
649.4
107,461.2
20,806.4
9,465.3
317.1
571.8
2,990.9
7,034.1
611.5
1,510.7
4,031.0
177.6
186.4
275.1
2,482.0
9,466.6
51.4
3,260.0
968.8
298.0
14,409.2
276.9
17,785.6
2,679.2
8,646.5
3,216.7
644.9
1,667.3
12,766.1
2,176.8
549.2
271.6
434.7
131.7
4,996.5
3,243.7
2,587.1
541.2
435.5
1,674.4
4,800.5
1,044.3
6,202.2
527.1
3,890.6
322.1
4,002.3
20,796.4
2,618.5
8,205.7

2007
3,748.3
3,270.9
1,476.3
505.7
896.1
831.1
630.3
917.7
17,777.4
524.6
1,937.1
2,220.6
1,444.5
97,562.2
4,103.7
288.8
675.6
301.6
1,257.6
7,587.9
106.8
321.3
3,922.5
4,832.7
641.3
449.5
644.5
109,061.3
20,721.7
9,363.9
313.1
574.0
2,982.6
6,865.3
624.8
1,541.8
4,100.9
178.3
185.4
274.4
2,516.1
9,480.1
51.0
3,257.6
977.1
302.0
14,704.9
284.8
18,320.3
2,713.8
8,832.5
3,088.6
623.7
1,715.4
12,557.6
2,245.7
541.2
295.1
427.3
130.3
5,037.6
3,152.8
2,522.6
563.2
441.7
1,641.8
4,756.4
1,047.0
6,220.3
542.7
3,808.0
306.7
4,122.7
21,020.0
2,654.9
8,307.6

2008
3,737.6
3,303.9
1,503.9
505.4
912.2
816.2
639.9
942.2
17,506.4
518.7
1,979.6
2,245.4
1,466.8
107,184.4
4,144.9
281.0
678.3
313.8
1,262.4
7,628.9
106.7
320.5
3,946.7
4,869.7
618.4
468.9
639.7
110,678.1
20,631.0
9,171.7
302.5
577.0
3,007.8
6,685.0
637.0
1,558.6
4,153.6
177.8
183.2
271.5
2,542.3
9,524.2
50.0
3,246.2
984.2
309.1
15,001.2
295.4
18,776.5
2,747.9
9,010.4
2,962.8
605.6
1,725.8
12,234.3
2,319.8
532.2
316.5
417.5
127.5
5,063.2
3,120.2
2,464.3
584.9
449.7
1,589.6
4,756.7
1,045.1
6,240.7
556.4
3,695.5
289.7
4,140.0
21,322.7
2,684.7
8,414.7

2009
3,717.4
3,337.0
1,525.4
507.4
920.6
793.6
653.8
967.2
17,248.2
509.6
2,020.3
2,271.8
1,483.9
107,266.7
4,186.2
275.2
680.2
325.7
1,268.4
7,622.0
105.6
324.1
3,962.6
4,919.9
606.9
471.4
632.2
112,270.4
20,545.0
8,894.7
285.3
580.1
3,028.2
6,501.9
647.1
1,558.2
4,192.0
177.2
180.3
268.7
2,564.8
9,610.7
48.6
3,228.8
997.5
315.8
15,302.7
307.1
19,139.3
2,779.0
9,182.9
2,853.8
596.4
1,681.6
11,847.6
2,392.4
522.0
337.7
407.6
124.2
5,071.7
3,125.5
2,416.9
609.6
460.4
1,587.6
4,810.1
1,037.4
6,229.8
566.6
3,569.9
276.6
4,184.8
21,516.6
2,706.5
8,517.0

2010
3,685.1
3,366.1
1,543.4
512.0
919.3
751.9
665.0
991.8
16,990.4
489.8
2,058.5
2,299.5
1,494.7
104,997.0
4,225.6
272.0
673.8
331.7
1,276.2
7,569.7
101.9
328.8
3,951.8
4,846.7
597.7
474.9
628.3
113,782.5
20,468.7
8,541.2
283.1
585.2
3,049.7
6,343.6
654.6
1,542.0
4,220.9
177.2
173.8
262.3
2,582.5
9,719.6
46.8
3,207.5
1,006.5
321.2
15,612.8
317.6
19,408.0
2,805.6
9,347.3
2,777.3
589.9
1,581.8
11,128.8
2,458.4
510.8
353.9
398.9
121.1
5,062.9
3,180.9
2,377.3
629.6
467.9
1,605.7
4,902.1
1,023.7
6,198.8
572.0
3,390.6
271.3
4,216.9
21,670.4
2,719.9
8,602.0

% growth
1990-2010
45.3
33.0
8.5
-15.7
35.0
10.4
-6.9
53.4
17.2
-19.0
83.7
12.6
20.5
-17.9
23.0
-15.6
-3.4
-11.6
23.3
55.0
-6.0
-0.6
-8.5
-17.6
-23.5
9.9
-12.0
43.8
12.1
60.9
-1.7
45.2
-32.4
-33.9
85.7
15.8
86.7
1.4
-5.9
-6.5
51.2
8.1
-0.2
30.0
-19.0
7.7
77.8
-5.2
79.1
30.5
55.1
9.8
-26.2
-26.7
16.1
69.2
-6.6
41.2
6.0
-15.7
37.7
-29.7
-27.1
8.1
-3.2
-14.7
-20.8
25.9
30.6
63.3
0.4
102.6
-4.1
12.5
43.2
30.2

Source: Euromonitor International from national statistics

www.euromonitor.com

13

World Consumer Lifestyles Databook 2011

Generation Y 1990/1995/2002-2010

Table: 2.6

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,306.4
4,428.2
2,503.5
1,145.8
1,232.4
1,281.0
1,350.0
1,079.4
25,745.0
1,049.1
1,870.9
3,938.1
2,253.0
225,313.0
6,051.2
597.4
1,268.2
715.0
1,762.7
8,324.2
194.6
628.9
7,781.9
11,462.9
1,367.8
867.2
1,206.7
136,502.6
31,292.7
8,942.6
488.9
689.0
8,260.2
16,225.3
570.1
2,426.7
3,738.6
342.0
341.4
511.4
3,025.1
14,753.2
83.5
4,160.9
2,276.5
517.1
14,714.8
601.2
18,231.9
3,683.3
10,297.3
4,555.3
1,412.2
3,216.1
17,953.1
2,682.5
972.7
493.8
690.0
268.8
6,230.1
7,878.5
5,807.6
1,091.2
920.6
3,465.4
11,017.2
1,403.5
8,638.8
616.2
6,167.8
272.2
8,178.4
35,118.7
3,358.3
11,459.7

1995
4,947.5
5,051.1
2,507.9
1,018.9
1,179.8
1,253.6
1,221.9
1,225.7
26,693.0
1,084.1
2,225.0
3,652.7
2,198.9
188,130.6
6,157.0
564.4
1,458.9
664.5
1,974.1
9,210.6
177.3
571.7
7,394.6
9,358.0
1,465.5
821.5
1,411.0
151,004.6
34,043.9
10,385.1
517.6
853.3
7,816.4
17,255.7
836.5
2,347.7
4,647.6
270.6
311.5
481.5
3,444.3
16,993.4
84.2
4,626.3
2,044.2
508.6
17,439.8
576.3
20,432.7
4,055.4
11,540.0
4,976.5
1,450.2
3,280.4
18,239.3
2,729.1
988.7
490.3
753.0
259.3
7,238.7
7,731.3
5,923.1
1,036.6
831.6
3,330.4
10,528.0
1,492.0
9,476.2
679.6
6,317.8
405.7
7,119.3
33,391.2
3,599.6
12,280.2

2002
6,104.6
5,846.7
2,407.3
878.7
1,258.0
1,360.0
1,140.7
1,393.1
30,552.4
1,021.5
2,836.3
3,854.3
2,224.1
153,097.3
6,808.9
551.5
1,450.5
573.3
2,112.2
12,011.8
176.1
594.4
6,906.4
8,470.2
1,462.7
826.5
1,401.4
174,641.5
36,679.8
14,562.9
576.8
984.4
6,230.5
14,573.9
953.2
2,350.9
6,004.0
317.0
298.4
434.7
3,935.9
17,302.7
86.0
5,279.5
1,740.0
476.5
22,083.0
497.7
25,688.1
4,498.4
13,551.5
5,715.0
1,388.3
3,099.6
20,643.8
3,675.0
1,017.4
492.3
835.2
267.0
8,167.4
6,987.2
5,613.7
937.3
770.0
3,531.6
9,754.7
1,732.8
10,991.9
792.1
6,419.6
669.0
6,494.6
35,881.7
4,219.3
13,619.2

2003
6,254.6
5,854.9
2,454.5
888.7
1,300.0
1,387.5
1,145.8
1,420.6
31,134.6
1,009.2
2,929.0
3,911.2
2,265.5
150,221.7
6,900.6
553.7
1,401.6
556.1
2,124.8
12,283.7
178.7
595.8
6,946.3
8,575.7
1,428.6
814.8
1,347.2
177,776.5
36,902.5
15,091.0
586.6
989.0
6,018.4
14,238.6
978.9
2,388.9
6,218.1
334.5
302.6
442.9
4,024.1
17,122.5
87.2
5,381.3
1,743.3
494.8
22,713.0
495.0
26,598.6
4,541.5
13,863.5
5,791.2
1,362.6
3,068.7
21,086.5
3,751.0
1,014.8
483.9
831.3
263.7
8,316.7
6,878.6
5,554.7
934.4
778.7
3,534.2
9,585.8
1,761.5
11,216.5
813.6
6,517.4
714.5
6,583.1
36,432.1
4,306.6
13,719.5

2004
6,383.8
5,851.8
2,500.1
901.5
1,346.7
1,410.4
1,147.1
1,450.3
31,554.0
995.1
3,020.4
3,962.2
2,314.4
154,645.5
6,984.4
553.7
1,362.5
546.6
2,136.7
12,502.3
180.7
593.9
7,011.1
8,636.7
1,393.5
829.1
1,308.3
180,817.5
37,065.6
15,558.2
594.8
993.9
5,923.2
13,902.2
1,007.4
2,442.0
6,427.0
349.8
307.3
450.7
4,110.5
16,941.0
88.5
5,476.7
1,746.9
504.6
23,322.8
494.4
27,553.6
4,584.1
14,180.4
5,829.0
1,327.6
3,047.3
21,360.9
3,816.0
1,010.6
484.3
824.8
260.0
8,464.8
6,751.3
5,457.1
941.0
786.6
3,453.1
9,403.3
1,787.6
11,364.7
836.7
6,571.8
747.2
6,780.1
36,974.2
4,390.8
13,805.9

2005
6,489.3
5,847.8
2,547.8
920.6
1,397.8
1,439.9
1,150.7
1,482.5
31,851.1
983.9
3,110.0
3,999.3
2,368.3
151,034.8
7,061.6
551.0
1,320.6
541.7
2,148.2
12,678.9
182.6
591.0
7,056.7
8,701.3
1,354.0
835.2
1,272.0
183,793.2
37,166.9
15,951.5
606.7
1,001.8
5,832.7
13,284.4
1,037.7
2,503.8
6,624.1
361.2
313.1
455.7
4,228.7
16,786.3
89.5
5,561.4
1,753.9
511.0
23,912.5
497.5
28,544.6
4,628.4
14,501.4
5,827.4
1,290.9
3,037.3
21,733.2
3,879.5
1,004.0
492.4
816.4
255.0
8,606.1
6,594.0
5,357.1
953.5
794.0
3,370.2
9,239.8
1,810.9
11,416.7
861.4
6,687.1
761.0
6,968.8
37,416.4
4,471.4
13,884.2

2006
6,570.9
5,849.4
2,605.7
936.2
1,449.5
1,455.3
1,156.0
1,517.4
32,014.9
972.0
3,197.7
4,027.8
2,424.5
157,811.5
7,133.9
546.1
1,285.9
539.3
2,159.2
12,861.9
185.4
588.8
7,096.1
8,770.8
1,310.0
844.6
1,240.0
186,727.9
37,209.9
16,255.8
621.2
1,010.6
5,719.5
13,055.2
1,069.5
2,568.3
6,804.8
367.4
318.9
463.2
4,318.1
16,677.4
90.1
5,632.1
1,756.4
518.5
24,483.5
502.0
29,553.7
4,675.5
14,824.9
5,785.2
1,256.3
3,027.9
22,065.9
3,948.1
996.0
511.6
803.8
251.7
8,737.4
6,422.1
5,257.2
970.5
800.4
3,280.0
9,059.6
1,831.1
11,441.0
887.5
6,738.4
753.7
7,148.9
37,793.3
4,548.1
13,962.0

2007
6,628.6
5,859.9
2,685.4
943.5
1,499.0
1,468.3
1,163.0
1,554.8
32,077.7
959.6
3,283.1
4,060.1
2,480.4
164,362.5
7,203.1
539.2
1,259.1
542.7
2,170.1
13,038.2
187.9
590.6
7,115.7
8,835.9
1,274.9
855.3
1,209.6
189,637.8
37,201.0
16,447.9
626.5
1,019.4
5,658.2
12,834.5
1,101.5
2,633.4
6,966.4
368.6
322.9
468.9
4,396.4
16,619.6
90.2
5,685.8
1,758.2
527.1
25,038.8
510.7
30,553.9
4,725.8
15,148.2
5,705.2
1,222.5
3,014.9
22,244.2
4,025.5
986.2
543.6
789.5
247.8
8,854.9
6,226.2
5,114.0
992.8
808.6
3,214.0
8,920.3
1,846.9
11,420.1
914.3
6,766.7
729.2
7,378.8
37,985.9
4,620.0
14,051.8

2008
6,662.4
5,880.6
2,751.5
943.9
1,542.5
1,468.7
1,170.5
1,594.3
31,935.1
949.4
3,365.7
4,103.6
2,533.1
174,009.9
7,271.0
529.6
1,259.7
553.7
2,181.7
13,166.6
189.5
593.6
7,110.8
8,828.8
1,223.3
893.4
1,185.2
192,527.7
37,148.7
16,500.8
615.2
1,028.9
5,670.3
12,628.0
1,130.7
2,687.1
7,107.6
366.4
324.4
473.4
4,459.2
16,610.6
89.7
5,720.8
1,759.1
537.5
25,583.6
524.9
31,511.2
4,778.5
15,464.2
5,607.7
1,186.5
2,990.2
22,150.2
4,113.5
974.7
578.4
776.2
241.9
8,950.8
6,032.1
4,961.0
1,013.6
823.5
3,126.1
8,842.1
1,857.1
11,385.2
940.6
6,712.7
695.5
7,453.1
38,309.1
4,685.6
14,168.7

2009
6,671.5
5,910.8
2,797.2
941.4
1,577.7
1,457.1
1,181.8
1,635.3
31,657.6
934.9
3,444.9
4,145.9
2,579.2
175,709.7
7,338.9
521.2
1,267.3
571.3
2,195.2
13,235.9
188.9
598.2
7,100.2
8,854.2
1,188.1
905.2
1,170.0
195,382.2
37,063.0
16,390.3
580.2
1,037.8
5,678.1
12,383.4
1,153.4
2,724.1
7,228.5
362.9
324.4
477.0
4,515.3
16,680.7
88.6
5,736.8
1,771.6
545.5
26,125.0
541.6
32,390.0
4,832.3
15,781.7
5,519.3
1,154.5
2,944.9
21,961.2
4,211.4
961.1
601.5
764.0
235.6
9,016.7
5,881.7
4,815.1
1,044.6
842.5
3,055.8
8,778.7
1,859.8
11,235.2
964.2
6,643.4
662.3
7,602.8
38,521.5
4,743.0
14,322.5

2010
6,654.7
5,948.0
2,823.5
940.0
1,600.2
1,429.5
1,195.6
1,676.9
31,321.3
911.9
3,519.6
4,175.9
2,616.5
180,147.5
7,406.8
512.8
1,256.1
579.5
2,211.7
13,250.8
185.7
598.6
7,091.1
8,780.9
1,153.2
909.4
1,162.5
198,166.4
36,953.8
16,106.3
561.3
1,045.2
5,661.2
12,120.4
1,167.8
2,744.0
7,331.4
359.8
320.8
476.8
4,569.9
16,806.0
86.9
5,735.0
1,789.6
550.4
26,669.5
556.0
33,164.0
4,885.5
16,097.3
5,390.4
1,124.4
2,882.9
21,352.4
4,316.2
945.4
611.2
750.6
229.7
9,047.4
5,800.3
4,680.6
1,074.2
854.4
2,979.3
8,763.6
1,853.7
11,201.0
983.2
6,520.3
637.5
7,730.0
38,665.9
4,790.9
14,512.8

% growth
1990-2010
54.5
34.3
12.8
-18.0
29.8
11.6
-11.4
55.3
21.7
-13.1
88.1
6.0
16.1
-20.0
22.4
-14.2
-0.9
-18.9
25.5
59.2
-4.6
-4.8
-8.9
-23.4
-15.7
4.9
-3.7
45.2
18.1
80.1
14.8
51.7
-31.5
-25.3
104.9
13.1
96.1
5.2
-6.0
-6.8
51.1
13.9
4.2
37.8
-21.4
6.4
81.2
-7.5
81.9
32.6
56.3
18.3
-20.4
-10.4
18.9
60.9
-2.8
23.8
8.8
-14.5
45.2
-26.4
-19.4
-1.6
-7.2
-14.0
-20.5
32.1
29.7
59.6
5.7
134.2
-5.5
10.1
42.7
26.6

Source: Euromonitor International from national statistics

14

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Segmentation

Generation X 1990/1995/2002-2010

Table: 2.7

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,022.2
5,713.3
3,578.1
1,482.9
1,402.6
2,110.9
1,988.3
1,079.4
28,654.1
1,595.0
1,784.5
6,397.3
2,746.0
223,587.5
6,316.8
970.1
1,928.0
971.6
1,798.0
9,043.8
308.3
1,023.5
11,139.7
15,646.7
1,807.8
1,477.4
2,000.3
153,430.9
31,948.6
8,803.3
628.8
856.2
10,294.8
21,533.1
416.6
3,420.7
3,367.1
524.2
509.9
724.1
3,515.0
13,974.0
116.2
4,342.7
3,123.4
703.5
14,706.4
813.4
17,710.6
3,723.1
10,590.6
8,209.4
1,811.6
4,342.5
32,450.6
3,474.2
1,488.2
814.7
1,087.5
422.5
6,540.3
9,815.0
7,072.1
1,509.0
1,342.8
4,630.0
12,070.8
1,435.1
9,550.6
668.2
10,050.9
585.2
10,513.3
54,940.0
3,670.2
11,415.8

1995
4,903.4
5,991.3
3,699.8
1,727.4
1,654.9
2,100.6
2,062.2
1,216.5
32,892.6
1,427.5
2,080.8
6,529.7
3,128.0
260,744.8
7,304.8
901.4
1,792.7
1,029.2
2,078.0
10,185.3
265.6
992.2
11,199.9
17,658.1
1,987.7
1,630.0
1,780.0
169,762.1
37,354.6
10,343.6
658.5
973.7
11,254.5
21,027.6
711.6
3,265.0
4,149.8
490.4
462.3
730.4
4,144.0
16,098.6
120.7
4,870.5
3,312.1
753.2
16,575.2
848.8
20,433.1
4,281.7
12,155.2
7,369.5
1,872.5
3,871.1
30,692.8
4,020.3
1,368.3
917.3
1,036.7
403.6
7,700.1
10,897.4
7,797.8
1,599.4
1,510.4
4,930.3
13,832.0
1,659.1
11,061.8
799.9
9,757.7
764.4
11,378.3
56,634.5
4,249.9
13,409.8

2002
6,223.6
6,597.8
3,827.0
1,697.5
1,659.7
1,852.1
1,963.5
1,473.5
36,272.6
1,408.1
2,579.1
6,069.0
3,245.6
320,911.2
8,206.8
789.0
1,913.8
1,047.6
2,348.0
11,420.8
239.6
891.1
11,151.7
16,593.8
2,186.1
1,570.9
1,790.6
194,127.1
43,903.0
12,658.0
777.3
1,159.8
11,805.1
23,662.5
944.2
2,877.0
5,170.0
655.0
422.7
659.4
4,785.5
20,287.5
112.9
5,463.5
3,316.5
757.4
20,034.4
888.8
25,510.6
5,042.6
14,363.2
6,568.7
2,020.7
4,142.7
26,650.1
4,988.0
1,347.7
955.3
1,008.4
388.9
8,989.3
11,130.5
8,793.3
1,630.5
1,488.9
4,859.5
14,778.9
1,887.5
12,924.1
884.8
8,633.7
1,239.5
11,617.2
53,949.4
4,851.9
16,321.0

2003
6,403.1
6,748.8
3,818.1
1,668.7
1,627.2
1,822.1
1,939.6
1,512.3
36,585.4
1,417.9
2,655.2
5,998.5
3,224.5
312,674.3
8,298.9
785.6
1,971.7
1,044.9
2,377.0
11,696.3
238.0
881.1
11,087.8
16,104.5
2,214.1
1,516.8
1,851.3
198,090.3
44,729.1
12,975.0
794.6
1,195.1
11,856.0
23,866.4
983.2
2,871.1
5,340.3
676.9
418.3
647.4
4,855.8
20,850.3
111.0
5,561.1
3,256.4
758.5
20,672.0
888.7
26,271.1
5,148.2
14,728.0
6,638.8
2,056.6
4,242.6
26,286.6
5,169.5
1,352.4
920.2
1,024.3
387.8
9,142.4
11,032.5
9,049.9
1,631.2
1,476.4
4,823.4
14,792.4
1,928.8
13,107.1
896.6
8,551.6
1,327.4
11,466.5
53,294.4
4,928.5
16,496.4

2004
6,585.6
6,913.8
3,810.5
1,633.3
1,597.1
1,800.3
1,912.1
1,550.7
36,929.1
1,428.9
2,735.2
5,942.0
3,201.1
303,647.8
8,389.6
784.5
2,016.5
1,031.0
2,404.4
11,981.1
237.8
872.2
10,983.2
15,576.4
2,236.4
1,477.8
1,906.4
202,185.8
45,526.6
13,333.1
810.7
1,228.2
11,948.1
23,919.2
1,027.3
2,882.7
5,525.0
698.4
416.0
636.6
4,931.0
21,344.1
109.5
5,667.2
3,185.6
756.8
21,352.5
883.0
27,047.7
5,252.4
15,105.3
6,736.4
2,088.4
4,344.2
26,105.3
5,344.7
1,358.2
911.5
1,040.4
387.9
9,289.6
10,921.6
9,285.8
1,620.8
1,456.4
4,836.2
14,695.3
1,972.9
13,325.4
909.4
8,501.9
1,422.3
11,281.6
52,810.2
5,008.8
16,653.8

2005
6,776.7
7,087.0
3,821.3
1,603.6
1,577.0
1,788.2
1,884.2
1,588.7
37,335.4
1,439.9
2,821.0
5,905.7
3,179.7
288,591.4
8,480.5
786.0
2,051.0
1,011.9
2,430.4
12,289.4
237.8
863.8
10,879.4
15,044.3
2,253.8
1,440.8
1,957.1
206,419.4
46,297.9
13,759.9
834.3
1,258.2
11,942.0
23,725.5
1,076.9
2,906.7
5,726.1
719.3
413.8
628.5
4,996.1
21,763.7
108.6
5,783.6
3,104.2
753.5
22,076.1
873.5
27,846.8
5,354.2
15,492.5
6,843.4
2,106.4
4,456.1
26,097.7
5,502.0
1,363.6
914.2
1,056.0
387.2
9,433.2
10,799.7
9,525.0
1,597.5
1,433.6
4,825.8
14,600.5
2,019.8
13,480.6
923.7
8,467.3
1,523.9
11,082.9
52,447.3
5,094.0
16,816.7

2006
6,980.0
7,262.3
3,848.2
1,574.9
1,567.2
1,787.0
1,868.5
1,626.7
37,819.4
1,452.7
2,913.6
5,911.7
3,163.3
276,557.6
8,572.1
784.4
2,095.6
991.8
2,455.2
12,599.4
238.7
857.2
10,786.1
14,557.7
2,262.2
1,429.2
1,997.7
210,791.9
47,045.6
14,272.3
868.0
1,289.7
11,807.2
23,883.3
1,132.8
2,939.6
5,943.8
737.9
413.4
618.6
5,060.8
22,111.7
108.5
5,911.3
3,027.3
752.3
22,840.6
866.6
28,670.1
5,452.9
15,886.8
6,970.0
2,115.7
4,572.3
26,230.5
5,634.5
1,369.8
928.6
1,074.8
387.6
9,576.5
10,741.8
9,755.8
1,574.0
1,410.4
4,845.2
14,561.3
2,069.1
13,635.5
939.8
8,486.2
1,628.8
10,958.3
52,534.7
5,184.6
16,993.6

2007
7,196.0
7,433.9
3,903.5
1,544.7
1,568.7
1,790.2
1,860.2
1,664.6
38,352.9
1,468.5
3,013.3
5,951.2
3,154.0
273,525.4
8,665.4
784.1
2,140.6
968.0
2,479.3
12,973.4
239.7
851.2
10,719.0
14,081.0
2,258.2
1,436.0
2,030.9
215,294.2
47,769.2
14,876.0
917.6
1,320.8
11,636.6
23,604.9
1,194.0
2,983.5
6,177.4
753.2
412.5
610.8
5,135.5
22,386.2
109.3
6,050.0
2,953.5
748.6
23,641.6
861.6
29,521.8
5,548.1
16,286.7
7,113.9
2,123.5
4,689.9
26,447.3
5,741.8
1,375.9
959.0
1,096.4
388.4
9,721.9
10,711.3
9,925.4
1,560.1
1,391.9
4,878.6
14,503.6
2,120.4
14,083.0
958.0
8,509.2
1,733.2
10,846.3
52,945.8
5,280.7
17,175.1

2008
7,422.7
7,596.9
3,961.9
1,519.3
1,580.2
1,804.4
1,863.0
1,702.6
39,004.6
1,477.4
3,119.9
6,003.5
3,152.4
261,734.6
8,763.2
786.3
2,189.0
953.1
2,503.7
13,384.2
241.3
846.9
10,751.3
13,701.4
2,258.4
1,432.8
2,046.0
219,905.5
48,461.6
15,568.9
951.5
1,349.6
11,522.0
23,252.0
1,256.4
3,031.5
6,426.0
764.7
412.5
603.7
5,207.5
22,581.2
110.5
6,198.1
2,890.3
743.9
24,471.2
863.6
30,415.5
5,640.1
16,687.4
7,276.2
2,131.2
4,609.5
26,906.6
5,828.7
1,381.7
1,009.3
1,117.5
390.1
9,868.3
10,676.6
10,030.2
1,545.4
1,393.3
4,927.6
14,372.8
2,173.0
14,667.8
978.5
8,590.2
1,828.9
10,735.3
53,373.5
5,383.0
17,341.7

2009
7,655.2
7,747.7
4,014.6
1,496.0
1,602.4
1,822.9
1,864.1
1,740.3
39,708.4
1,472.1
3,232.5
6,055.2
3,158.8
255,748.5
8,868.4
789.1
2,224.8
941.6
2,529.8
13,816.9
242.8
846.5
10,728.5
13,348.8
2,248.2
1,440.1
2,049.1
224,594.1
49,110.7
16,338.1
972.6
1,375.2
11,385.8
22,868.2
1,314.4
3,085.1
6,688.6
772.8
413.2
597.0
5,289.0
22,743.3
112.1
6,353.1
2,823.8
741.1
25,320.4
865.3
31,369.6
5,729.8
17,103.6
7,422.1
2,132.8
4,503.3
27,361.0
5,903.9
1,386.8
1,042.5
1,138.0
392.4
10,012.6
10,601.4
10,069.9
1,535.2
1,402.8
4,964.9
14,278.8
2,226.4
15,157.2
1,001.2
8,650.4
1,906.4
10,674.5
53,675.5
5,492.0
17,473.4

2010
7,887.3
7,885.1
4,059.8
1,476.2
1,632.6
1,848.4
1,861.7
1,777.7
40,435.4
1,457.2
3,350.0
6,104.4
3,172.7
244,599.2
8,983.8
793.4
2,239.9
927.9
2,558.5
14,250.5
243.8
853.7
10,683.8
13,061.5
2,237.7
1,454.2
2,045.1
229,325.5
49,703.7
17,163.6
982.6
1,399.0
11,211.7
22,464.4
1,363.5
3,149.8
6,964.1
777.6
415.1
589.0
5,375.0
22,850.8
113.7
6,511.9
2,742.3
740.7
26,181.3
864.9
32,399.5
5,818.6
17,537.5
7,593.9
2,129.5
4,429.4
27,953.6
5,975.5
1,390.8
1,063.8
1,154.9
394.2
10,151.6
10,465.1
10,056.8
1,529.5
1,406.9
4,990.3
14,134.8
2,279.9
15,427.6
1,025.9
8,746.5
1,958.6
10,629.4
53,689.1
5,608.4
17,560.0

% growth
1990-2010
96.1
38.0
13.5
-0.5
16.4
-12.4
-6.4
64.7
41.1
-8.6
87.7
-4.6
15.5
9.4
42.2
-18.2
16.2
-4.5
42.3
57.6
-20.9
-16.6
-4.1
-16.5
23.8
-1.6
2.2
49.5
55.6
95.0
56.3
63.4
8.9
4.3
227.3
-7.9
106.8
48.3
-18.6
-18.6
52.9
63.5
-2.2
50.0
-12.2
5.3
78.0
6.3
82.9
56.3
65.6
-7.5
17.6
2.0
-13.9
72.0
-6.5
30.6
6.2
-6.7
55.2
6.6
42.2
1.4
4.8
7.8
17.1
58.9
61.5
53.5
-13.0
234.7
1.1
-2.3
52.8
53.8

Source: Euromonitor International from national statistics

www.euromonitor.com

15

World Consumer Lifestyles Databook 2011

Baby boomers (40-60 years) 1990/1995/2002-2010

Table: 2.8

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
3,095.0
6,755.6
3,936.3
1,919.2
1,168.4
2,465.3
2,502.4
969.8
23,958.4
2,362.0
1,622.2
6,439.1
2,405.7
207,311.8
4,657.6
1,297.5
2,631.7
1,350.1
1,436.0
8,142.8
402.3
1,320.7
13,531.2
21,679.8
2,661.4
1,203.1
2,716.5
133,264.6
28,789.1
6,967.2
719.7
843.2
15,084.3
37,010.5
367.5
3,007.4
2,335.7
303.3
703.7
910.9
2,746.9
11,624.0
136.3
3,351.5
3,721.7
763.2
12,865.4
978.9
16,050.1
3,183.2
8,280.1
8,678.1
2,432.8
5,674.2
35,684.3
1,808.1
1,952.3
635.8
1,155.9
509.1
5,518.7
8,514.1
9,242.4
2,202.6
1,794.6
3,689.8
9,579.9
1,178.5
9,691.1
459.5
13,258.1
318.4
14,059.4
55,629.9
2,941.6
8,634.6

1995
3,689.6
7,275.8
4,502.8
2,013.8
1,228.8
2,461.4
2,600.8
1,101.4
28,042.7
2,277.6
1,834.9
7,484.9
2,817.8
261,399.4
5,768.8
1,280.3
2,841.4
1,445.3
1,737.3
9,405.9
383.9
1,452.7
14,542.9
22,779.6
2,740.7
1,454.4
2,859.4
155,154.0
32,353.1
8,184.7
811.0
1,110.7
15,274.5
38,105.4
507.4
3,229.6
2,905.4
257.9
657.5
884.2
3,430.9
13,789.8
147.8
3,922.9
4,096.3
869.7
14,546.4
1,079.5
18,175.4
3,656.1
10,083.5
9,506.4
2,520.5
5,685.7
37,682.6
2,226.3
1,972.6
859.1
1,284.7
540.9
6,777.1
9,774.7
9,409.7
2,353.7
1,905.1
4,413.9
11,151.9
1,425.6
10,227.8
551.1
13,550.4
430.4
14,676.7
65,032.5
3,608.9
10,177.5

2002
4,873.3
8,147.2
5,458.1
2,239.6
1,612.5
2,676.1
2,882.4
1,334.3
35,695.2
2,282.3
2,175.8
9,321.8
3,663.7
320,695.2
7,759.8
1,263.2
3,026.0
1,561.0
2,187.9
12,233.8
371.8
1,590.3
16,322.3
23,294.8
2,904.2
2,040.9
2,952.6
191,066.9
39,955.3
11,123.8
975.8
1,406.5
15,676.0
37,038.8
651.0
3,288.9
3,829.7
407.9
639.9
908.3
4,672.1
17,544.6
165.5
5,215.1
4,681.6
1,060.3
17,239.9
1,241.9
22,499.7
4,522.9
13,035.0
10,818.8
2,761.0
5,726.5
40,487.6
3,121.5
1,998.8
1,240.5
1,478.7
583.2
8,323.9
12,572.6
10,739.9
2,513.3
2,110.2
5,757.3
14,699.6
1,828.9
12,729.8
751.1
13,159.3
698.8
16,059.2
80,511.2
4,747.6
13,695.8

2003
5,107.3
8,264.3
5,585.8
2,264.8
1,700.7
2,712.9
2,948.7
1,371.3
37,015.6
2,283.8
2,227.0
9,574.8
3,791.4
341,381.4
8,084.1
1,272.4
3,027.4
1,574.8
2,256.3
12,600.9
370.2
1,593.8
16,658.4
23,477.5
2,970.3
2,124.9
2,931.5
196,677.3
41,264.3
11,500.2
1,001.7
1,444.3
15,915.1
36,745.9
675.4
3,373.2
3,966.6
420.5
638.3
915.5
4,860.5
18,131.3
166.2
5,413.8
4,769.2
1,092.4
17,643.3
1,264.7
23,178.9
4,670.2
13,514.5
10,938.2
2,817.3
5,719.0
40,825.5
3,313.7
2,008.7
1,253.2
1,496.7
590.3
8,523.6
12,965.5
11,074.3
2,532.2
2,152.1
5,952.3
15,280.3
1,893.5
13,202.8
789.6
13,134.5
734.2
16,340.0
82,293.0
4,932.5
14,444.3

2004
5,353.7
8,378.5
5,702.6
2,307.8
1,790.2
2,764.6
3,009.5
1,408.9
38,344.0
2,281.7
2,278.6
9,805.1
3,915.0
359,927.6
8,413.8
1,280.0
3,042.7
1,586.1
2,326.3
12,966.2
370.7
1,618.8
16,974.5
23,904.2
3,019.4
2,212.8
2,909.1
202,420.7
42,641.4
11,894.6
1,025.3
1,482.0
16,272.3
36,528.0
704.3
3,474.0
4,101.6
434.3
638.2
920.4
5,051.6
18,730.8
166.7
5,612.4
4,850.9
1,126.0
18,053.2
1,282.8
23,885.4
4,821.7
14,008.5
11,073.4
2,868.8
5,715.0
41,515.8
3,519.3
2,020.3
1,300.7
1,517.1
596.2
8,714.5
13,346.9
11,392.8
2,544.2
2,190.7
6,152.5
15,884.1
1,960.1
13,649.3
828.7
13,244.0
767.6
16,558.3
83,791.0
5,117.9
15,247.6

2005
5,610.4
8,489.9
5,795.7
2,359.0
1,880.9
2,825.7
3,060.6
1,447.4
39,646.8
2,277.9
2,330.9
10,011.7
4,033.0
376,337.4
8,745.8
1,292.0
3,048.3
1,595.4
2,397.5
13,289.0
373.9
1,631.6
17,244.1
24,313.4
3,079.5
2,287.9
2,891.4
208,296.0
44,093.3
12,325.5
1,050.6
1,518.3
16,682.2
36,467.4
738.9
3,576.5
4,233.5
451.6
639.9
933.7
5,245.4
19,353.3
167.0
5,809.3
4,921.3
1,151.7
18,471.5
1,300.3
24,627.2
4,976.3
14,515.6
11,191.2
2,916.7
5,718.0
42,393.7
3,735.5
2,030.4
1,355.9
1,539.1
602.1
8,895.3
13,718.8
11,726.6
2,555.3
2,229.2
6,348.2
16,463.1
2,028.6
14,245.4
867.1
13,408.5
799.8
16,786.5
85,330.1
5,301.1
16,103.6

2006
5,876.2
8,598.4
5,878.4
2,409.0
1,968.3
2,867.9
3,103.2
1,486.9
40,910.1
2,270.1
2,384.3
10,186.7
4,144.9
397,418.3
9,076.9
1,310.5
3,049.5
1,601.1
2,469.7
13,579.2
376.1
1,640.3
17,481.3
24,723.7
3,124.0
2,339.1
2,865.8
214,294.6
45,622.3
12,800.3
1,076.4
1,549.0
17,042.1
36,283.4
780.5
3,670.6
4,361.7
472.6
641.4
943.4
5,433.0
20,010.0
167.4
6,002.8
4,975.4
1,175.3
18,900.5
1,313.8
25,406.8
5,133.3
15,033.9
11,287.2
2,957.3
5,697.2
43,095.3
3,960.7
2,040.0
1,428.6
1,555.2
612.5
9,066.2
14,116.2
12,063.2
2,558.9
2,262.7
6,542.4
17,040.9
2,098.6
14,888.1
904.4
13,504.5
831.2
16,958.0
86,571.7
5,480.3
17,010.2

2007
6,149.6
8,703.5
5,961.4
2,479.4
2,050.7
2,918.7
3,143.6
1,527.7
42,135.2
2,252.9
2,439.1
10,308.5
4,250.5
408,974.5
9,402.7
1,331.5
3,051.8
1,606.6
2,542.3
13,856.9
377.4
1,635.5
17,715.5
25,349.3
3,169.1
2,381.8
2,859.5
220,383.2
47,222.6
13,312.1
1,102.3
1,568.6
17,448.1
36,594.4
829.0
3,756.9
4,487.2
497.2
644.4
948.8
5,622.8
20,704.7
167.9
6,192.0
5,031.9
1,193.1
19,342.2
1,327.8
26,224.6
5,292.2
15,560.4
11,364.0
2,990.0
5,695.2
43,618.3
4,193.1
2,047.7
1,506.3
1,571.0
627.4
9,227.4
14,490.6
12,410.2
2,569.6
2,295.5
6,775.3
17,551.9
2,169.4
15,243.5
940.5
13,670.5
864.0
17,176.9
87,741.9
5,654.0
17,955.9

2008
6,427.6
8,806.1
6,008.9
2,531.0
2,125.9
2,941.9
3,162.4
1,570.1
43,321.2
2,227.2
2,495.7
10,373.9
4,350.6
427,273.6
9,717.2
1,337.6
3,035.1
1,604.3
2,614.6
14,101.3
375.9
1,622.4
17,803.0
25,851.0
3,206.6
2,407.8
2,864.9
226,493.3
48,879.1
13,844.7
1,123.8
1,580.7
17,681.5
36,109.1
882.4
3,827.6
4,612.3
524.7
646.1
956.7
5,802.5
21,437.2
168.2
6,377.7
5,021.3
1,202.2
19,798.7
1,338.8
27,082.1
5,452.8
16,086.5
11,324.6
3,026.7
5,854.3
43,591.5
4,430.2
2,052.5
1,585.1
1,579.5
635.3
9,375.4
14,841.1
12,714.2
2,571.3
2,329.1
6,956.8
18,092.7
2,240.0
15,628.1
975.3
13,654.2
900.9
17,303.4
87,934.6
5,821.2
18,915.6

2009
6,706.5
8,907.8
6,085.0
2,564.6
2,195.1
2,952.1
3,181.4
1,614.5
44,468.3
2,220.9
2,554.2
10,443.3
4,446.1
441,327.8
10,014.7
1,337.5
3,010.5
1,601.0
2,685.9
14,322.7
374.2
1,605.7
17,785.6
26,152.6
3,246.8
2,433.3
2,862.1
232,535.2
50,569.5
14,377.3
1,142.9
1,596.1
17,910.8
35,553.0
937.8
3,887.4
4,740.4
554.9
645.4
963.9
5,972.3
22,253.8
168.4
6,561.5
5,021.3
1,213.7
20,272.5
1,355.1
27,979.8
5,615.0
16,620.9
11,254.5
3,057.7
6,019.0
43,393.4
4,669.1
2,053.2
1,628.2
1,579.2
639.7
9,505.2
15,189.3
12,994.9
2,569.3
2,370.1
7,123.5
18,557.1
2,309.4
16,045.1
1,008.9
13,633.4
944.7
17,335.9
88,279.9
5,981.0
19,852.6

2010
6,983.0
9,011.0
6,153.8
2,594.9
2,255.6
2,950.6
3,198.6
1,661.2
45,577.5
2,209.3
2,615.0
10,516.6
4,537.7
455,831.4
10,291.1
1,334.9
2,994.4
1,597.5
2,755.5
14,539.6
372.8
1,584.6
17,765.4
26,325.7
3,294.7
2,449.1
2,853.7
238,432.3
52,271.4
14,894.2
1,143.7
1,619.9
18,126.7
35,009.5
993.1
3,946.6
4,875.1
587.7
643.1
967.0
6,134.2
23,131.5
168.3
6,745.1
5,046.4
1,225.8
20,766.3
1,372.6
28,916.6
5,779.0
17,161.0
11,165.4
3,079.7
6,112.4
43,192.8
4,907.2
2,049.7
1,654.0
1,579.7
642.9
9,612.8
15,549.7
13,275.0
2,561.8
2,402.5
7,263.8
18,979.6
2,376.7
16,456.9
1,041.4
13,568.5
997.4
17,378.7
88,803.5
6,133.5
20,731.5

% growth
1990-2010
125.6
33.4
56.3
35.2
93.1
19.7
27.8
71.3
90.2
-6.5
61.2
63.3
88.6
119.9
121.0
2.9
13.8
18.3
91.9
78.6
-7.3
20.0
31.3
21.4
23.8
103.6
5.1
78.9
81.6
113.8
58.9
92.1
20.2
-5.4
170.2
31.2
108.7
93.8
-8.6
6.2
123.3
99.0
23.5
101.3
35.6
60.6
61.4
40.2
80.2
81.5
107.3
28.7
26.6
7.7
21.0
171.4
5.0
160.2
36.7
26.3
74.2
82.6
43.6
16.3
33.9
96.9
98.1
101.7
69.8
126.6
2.3
213.2
23.6
59.6
108.5
140.1

Source: Euromonitor International from national statistics

16

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Segmentation

Pensioners 1990/1995/2002-2010

Table: 2.9

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil (a)
Bulgaria (a)
Cameroon
Canada
Chile
China (b)
Colombia
Croatia
Czech Republic (c)
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany (d)
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico (a)
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea (e)
Spain (a)
Sweden
Switzerland
Taiwan
Thailand (f)
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom (g)
USA
Venezuela
Vietnam

1990
1,704.6
3,700.3
2,079.9
1,360.6
560.0
1,999.9
1,649.3
252.2
8,385.9
1,805.7
675.6
3,120.8
1,018.7
116,576.1
2,509.0
701.5
1,972.7
800.4
896.5
2,970.7
250.0
661.7
10,763.6
11,794.3
1,674.9
482.8
1,920.1
76,621.4
16,505.8
3,793.0
399.4
456.0
10,072.7
14,930.4
185.5
1,511.2
974.8
133.6
407.8
697.0
1,485.0
3,643.2
32.8
1,544.3
1,905.6
382.7
9,713.1
605.6
7,845.8
1,308.4
2,967.2
4,792.3
1,321.5
3,517.9
27,620.8
681.0
1,094.9
387.1
911.9
365.1
1,809.1
3,351.8
5,215.3
1,517.6
1,006.8
1,201.3
5,629.8
587.8
6,309.7
238.1
10,957.3
46.1
10,498.5
31,247.3
1,393.4
5,737.0

1995
1,998.7
4,100.8
2,330.5
1,392.7
665.3
2,142.7
1,776.3
304.6
10,021.7
1,858.0
764.9
3,509.3
1,183.7
143,934.0
2,855.0
794.5
1,987.7
798.7
1,063.0
3,357.0
258.0
719.7
11,599.5
12,541.8
1,892.8
601.8
1,980.0
86,957.5
19,483.1
4,580.0
410.8
565.0
11,116.7
18,276.9
224.3
1,635.2
1,151.3
103.9
430.8
738.2
1,753.1
4,376.6
35.6
1,774.7
2,033.6
423.4
10,944.4
621.8
8,797.9
1,552.3
3,530.2
5,181.5
1,475.2
3,839.8
29,876.3
787.3
1,249.2
476.4
934.3
396.8
2,176.3
4,145.2
5,946.3
1,540.1
1,066.7
1,562.4
6,583.4
766.5
6,957.5
278.5
11,533.4
55.1
10,615.8
33,769.3
1,666.2
6,482.1

2002
2,369.3
4,574.9
2,686.3
1,496.6
753.8
2,114.7
1,909.5
381.3
12,799.3
1,881.8
905.2
3,993.2
1,465.6
177,204.3
3,541.5
849.6
2,090.3
794.6
1,344.3
4,548.0
277.1
787.4
12,272.5
14,065.7
2,210.3
777.1
2,057.5
102,720.9
23,600.6
5,488.6
434.5
690.4
12,459.2
23,636.2
312.6
1,588.3
1,352.1
167.8
461.3
695.5
2,260.9
5,481.4
35.7
2,158.2
2,198.7
467.5
12,996.2
609.6
10,912.4
1,956.5
4,563.5
5,719.5
1,708.6
4,098.3
29,859.8
1,068.3
1,365.0
636.6
974.2
437.9
2,726.5
5,681.8
6,950.7
1,532.1
1,165.5
1,973.4
8,237.6
876.0
7,137.3
306.9
11,497.4
79.1
10,880.7
35,591.0
2,171.1
7,624.8

2003
2,427.7
4,638.9
2,739.2
1,509.9
759.1
2,099.5
1,871.8
392.7
13,243.8
1,837.5
925.8
4,067.3
1,516.0
184,489.5
3,675.2
859.1
2,102.7
798.4
1,392.1
4,736.3
278.2
798.6
12,377.4
14,438.8
2,242.0
795.4
2,073.4
105,446.4
24,178.5
5,606.9
441.2
701.2
12,692.8
24,320.9
329.9
1,579.7
1,377.9
176.2
465.5
697.7
2,352.4
5,648.6
34.9
2,197.4
2,220.5
475.7
13,352.1
605.1
11,247.9
2,020.4
4,747.6
5,765.0
1,735.5
4,115.6
29,643.0
1,104.1
1,367.3
649.5
978.2
446.4
2,820.5
5,903.8
7,043.9
1,533.8
1,177.9
2,031.3
8,561.8
886.0
7,202.6
308.2
11,372.8
83.2
10,965.1
35,593.9
2,263.4
7,824.6

2004
2,490.9
4,705.6
2,794.4
1,528.6
763.1
2,081.8
1,883.6
404.1
13,695.1
1,795.9
946.7
4,145.8
1,568.8
190,514.0
3,820.9
867.0
2,102.7
804.6
1,443.4
4,933.0
278.2
813.2
12,502.2
14,860.0
2,267.2
819.0
2,090.8
108,499.2
24,787.0
5,724.5
448.9
712.3
12,885.6
24,893.7
347.0
1,574.5
1,406.7
185.8
469.3
676.1
2,456.5
5,822.3
34.4
2,236.7
2,251.2
484.6
13,719.0
603.3
11,590.5
2,086.8
4,939.3
5,802.0
1,761.4
4,113.4
29,258.5
1,141.1
1,368.1
684.8
982.8
446.6
2,917.2
6,100.2
7,143.8
1,541.3
1,192.9
2,087.7
8,861.5
896.2
7,296.6
309.7
11,248.0
87.5
11,050.4
35,601.2
2,361.7
8,026.6

2005
2,560.6
4,776.3
2,857.2
1,566.7
768.1
2,080.0
1,892.7
415.5
14,151.0
1,756.2
967.8
4,225.9
1,623.8
202,347.7
3,979.2
872.6
2,128.9
812.5
1,498.7
5,133.5
279.1
830.9
12,661.0
15,367.5
2,304.1
834.7
2,044.4
111,953.0
25,443.3
5,844.1
458.3
722.8
13,087.0
25,766.4
363.1
1,571.4
1,440.1
197.4
470.9
675.6
2,574.2
6,006.1
34.3
2,279.7
2,288.7
496.4
14,093.2
603.9
11,941.0
2,156.2
5,137.1
5,847.2
1,790.5
4,127.5
29,160.7
1,181.4
1,366.9
731.6
988.4
450.1
3,016.1
6,293.2
7,228.4
1,554.3
1,211.1
2,150.5
9,239.8
907.7
7,399.8
311.7
11,212.7
91.9
11,186.0
35,648.4
2,466.3
8,226.8

2006
2,638.0
4,851.8
2,922.9
1,595.0
774.0
2,070.2
1,852.6
427.1
14,612.3
1,733.3
989.4
4,322.6
1,681.1
210,112.0
4,150.4
872.9
2,155.8
823.0
1,130.3
5,290.1
279.9
841.2
12,803.1
15,870.1
2,350.4
852.1
2,052.9
115,835.8
26,160.3
5,968.9
468.2
734.0
13,233.6
26,605.3
378.0
1,571.6
1,478.8
211.2
470.0
659.1
2,681.3
6,203.6
34.6
2,329.3
2,330.5
511.6
14,472.9
606.2
12,299.6
2,228.9
5,340.3
5,888.2
1,810.1
4,128.8
29,108.6
1,226.0
1,365.9
783.2
986.1
455.5
3,117.1
6,510.2
7,308.5
1,565.4
1,231.5
2,216.8
9,600.3
921.1
7,436.5
315.0
11,119.7
96.6
11,282.1
35,758.6
2,577.2
8,425.3

2007
2,723.6
4,932.3
3,006.8
1,627.4
781.9
2,073.9
1,857.2
439.1
15,083.8
1,710.3
1,011.7
4,423.4
1,740.7
218,692.3
4,334.3
879.0
2,183.7
834.7
1,169.4
5,502.1
275.2
868.7
13,136.6
16,299.3
2,382.4
871.4
2,006.7
120,121.7
26,945.5
6,103.3
468.5
748.4
13,498.2
27,466.0
391.8
1,579.7
1,523.2
227.0
466.8
658.1
2,806.4
6,414.2
35.6
2,386.9
2,368.4
526.7
14,857.1
609.7
12,667.6
2,305.4
5,550.2
5,983.2
1,826.4
4,135.6
29,350.8
1,275.8
1,366.1
847.5
976.2
459.8
3,221.2
6,760.5
7,445.2
1,583.3
1,257.7
2,287.0
9,958.8
937.3
7,485.0
319.8
11,107.5
101.8
11,436.5
35,950.4
2,694.3
8,628.6

2008
2,818.0
5,017.9
3,035.1
1,659.5
792.6
2,086.7
1,873.0
451.8
15,572.9
1,688.4
1,034.8
4,536.8
1,802.4
226,817.5
4,530.2
888.1
2,203.6
853.0
1,210.7
5,729.7
270.8
875.2
13,562.0
16,518.7
2,414.5
869.8
2,012.8
124,735.5
27,802.0
6,253.4
479.0
766.9
13,723.7
28,214.1
404.6
1,595.0
1,573.5
244.6
456.3
657.4
2,937.3
6,633.6
37.0
2,452.8
2,406.3
537.8
15,245.9
613.7
13,048.8
2,385.7
5,769.0
6,082.5
1,846.8
4,103.7
29,759.9
1,331.1
1,368.4
926.0
965.5
460.5
3,329.1
7,028.7
7,582.7
1,611.3
1,287.9
2,343.1
10,365.5
956.9
7,657.3
326.5
11,105.8
107.7
11,669.5
36,464.9
2,816.8
8,848.4

2009
2,921.1
5,108.5
3,134.0
1,689.4
808.0
2,092.9
1,839.9
465.3
16,089.5
1,671.0
1,059.0
4,656.2
1,866.0
236,833.3
4,737.3
893.0
2,230.7
875.5
1,255.2
5,973.2
266.3
892.1
13,929.1
16,698.7
2,438.9
885.7
1,958.4
129,571.3
28,728.9
6,425.0
491.6
787.7
13,956.0
28,971.1
416.7
1,619.8
1,629.8
253.2
452.8
658.6
3,077.7
6,873.1
38.5
2,526.6
2,456.1
552.0
15,639.7
616.6
13,447.9
2,470.1
6,004.7
6,195.7
1,870.8
4,063.1
30,032.9
1,392.4
1,332.4
991.8
956.6
460.2
3,441.5
7,293.3
7,708.6
1,646.3
1,320.3
2,395.2
10,779.2
980.5
7,693.1
335.1
11,111.2
114.9
11,867.5
37,113.8
2,943.9
9,097.6

2010
3,032.8
5,204.0
3,182.8
1,715.9
827.9
2,118.2
1,863.6
479.9
16,640.9
1,690.7
1,084.4
4,772.4
1,931.6
246,264.1
4,954.8
897.5
2,258.4
903.6
1,303.4
6,233.1
262.8
910.4
14,281.8
16,837.0
2,466.9
902.1
1,978.9
134,533.1
29,723.2
6,621.9
496.8
807.6
14,152.2
29,362.2
428.5
1,656.9
1,691.9
262.4
451.6
661.0
3,225.7
7,124.7
40.2
2,607.8
2,514.3
567.4
16,039.4
624.2
13,868.7
2,558.8
6,264.0
6,316.7
1,896.7
4,018.4
30,555.8
1,460.3
1,299.1
1,048.6
951.5
470.2
3,699.6
7,543.6
7,843.5
1,691.3
1,352.6
2,443.4
11,269.4
1,008.4
8,102.4
345.6
11,216.1
123.6
11,846.4
37,591.0
3,075.0
9,386.1

% growth
1990-2010
77.9
40.6
53.0
26.1
47.8
5.9
13.0
90.2
98.4
-6.4
60.5
52.9
89.6
111.2
97.5
27.9
14.5
12.9
45.4
109.8
5.1
37.6
32.7
42.8
47.3
86.8
3.1
75.6
80.1
74.6
24.4
77.1
40.5
96.7
131.0
9.6
73.6
96.4
10.7
-5.2
117.2
95.6
22.3
68.9
31.9
48.2
65.1
3.1
76.8
95.6
111.1
31.8
43.5
14.2
10.6
114.4
18.6
170.9
4.3
28.8
104.5
125.1
50.4
11.4
34.3
103.4
100.2
71.5
28.4
45.1
2.4
168.3
12.8
20.3
120.7
63.6

Source: Euromonitor International from national statistics

Notes: (a) Data refer to all kinds of pensions, (b) Number of retired people, (c) Data refer to post-working age economically inactive population, (d) Data refer to number of pensions paid,
(e) Data refer to population aged 65 years and over, (f) Population aged 60 years and over who are not economically active, (g) Data refer to population of retirement age only

www.euromonitor.com

17

World Consumer Lifestyles Databook 2011

People

Population at January 1st 1990/1995/2002-2010

Table: 2.10

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1995
25,282.5
28,265.3
32,497.5
34,771.7
17,065.1
18,071.8
7,644.8
7,943.5
7,131.9
7,643.5
10,188.9
10,210.4
9,947.8
10,130.6
6,670.6
7,484.2
149,570.5
161,692.0
8,767.3
8,308.0
12,233.0
14,054.4
27,697.5
29,302.1
13,190.5
14,410.0
1,127,040.0 1,198,500.0
33,203.8
36,459.0
4,778.0
4,668.8
10,300.6
10,316.9
5,135.4
5,215.7
10,278.5
11,406.8
52,581.9
58,129.5
1,570.6
1,448.1
4,974.4
5,098.8
56,577.0
57,752.5
79,112.8
81,538.6
10,120.9
10,595.1
5,704.5
6,156.1
10,374.8
10,336.7
841,133.2 929,900.4
177,385.1
191,501.3
56,733.2
62,204.6
3,507.0
3,597.6
4,660.2
5,544.9
56,694.4
56,844.4
123,611.0
125,570.0
3,254.0
4,304.1
16,298.0
15,956.7
23,433.4
27,492.1
2,067.9
1,575.6
2,668.1
2,500.6
3,693.7
3,643.0
18,102.3
20,689.2
83,971.0
91,724.5
590.4
600.1
24,807.7
26,950.6
14,892.6
15,424.1
3,452.7
3,673.5
97,338.3
110,449.3
4,233.1
4,348.4
115,776.0
130,397.4
21,425.0
23,444.4
60,559.1
68,616.5
37,988.0
38,265.0
9,996.0
10,017.6
23,211.4
22,285.4
147,665.1
148,459.9
16,258.9
18,254.6
7,585.4
7,559.3
3,047.1
3,524.5
5,269.7
5,348.7
1,996.4
1,989.5
36,745.3
41,374.8
42,869.3
45,093.0
38,826.3
39,343.1
8,527.0
8,816.4
6,673.8
7,019.0
20,156.6
21,177.9
54,291.3
57,522.7
8,214.9
8,935.0
54,675.4
59,274.0
3,668.0
4,187.4
51,556.7
51,300.7
1,839.1
2,411.0
57,157.0
57,943.5
249,622.8
266,278.4
19,740.8
22,092.2
66,247.5
72,957.2

2002
2003
2004
2005
2006
2007
31,414.1
31,885.4
32,366.1
32,854.5
33,351.5
33,858.2
37,676.5
38,023.5
38,372.0
38,731.6
39,105.3
39,490.5
19,651.4
19,895.4
20,127.4
20,394.8
20,697.9
21,072.5
8,065.1
8,102.2
8,140.1
8,206.5
8,265.9
8,314.5
8,141.4
8,202.5
8,265.7
8,347.3
8,436.4
8,532.7
9,950.9
9,898.6
9,849.1
9,800.1
9,750.5
9,714.5
10,309.7
10,355.8
10,396.4
10,445.9
10,511.4
10,584.5
8,661.6
8,835.4
9,009.2
9,182.1
9,353.8
9,524.5
179,123.4
181,537.4
183,863.5
186,074.6
188,158.4
190,120.0
7,891.1
7,845.8
7,801.3
7,761.0
7,718.8
7,679.3
16,626.4
17,017.7
17,416.7
17,823.4
18,237.9
18,659.9
31,372.6
31,676.1
31,995.2
32,312.1
32,649.5
32,976.0
15,780.2
15,954.7
16,126.8
16,297.5
16,467.3
16,636.1
1,276,270.0 1,284,530.0 1,292,270.0 1,299,880.0 1,307,560.0 1,314,480.0
41,087.4
41,741.3
42,394.9
43,049.2
43,704.5
44,359.4
4,444.1
4,442.2
4,441.8
4,443.9
4,442.8
4,439.9
10,206.4
10,203.3
10,211.5
10,220.6
10,251.1
10,287.2
5,368.4
5,383.5
5,397.6
5,411.4
5,427.5
5,447.1
12,624.0
12,773.5
12,919.4
13,062.5
13,203.0
13,341.8
67,062.1
68,428.2
69,805.5
71,190.4
72,579.0
73,970.5
1,361.2
1,356.0
1,351.1
1,347.5
1,344.7
1,339.8
5,194.9
5,206.3
5,219.7
5,236.6
5,255.6
5,277.0
59,659.8
60,066.8
60,461.6
60,825.0
61,166.8
61,538.3
82,440.3
82,536.7
82,531.7
82,500.8
82,438.0
82,314.9
10,968.7
11,006.4
11,040.7
11,082.8
11,125.2
11,169.1
6,744.1
6,730.8
6,783.5
6,813.2
6,857.1
6,925.9
10,174.9
10,142.4
10,116.7
10,097.5
10,076.6
10,057.9
1,051,815.2 1,069,040.9 1,086,130.2 1,103,041.7 1,119,751.8 1,136,263.8
210,858.2
213,655.5
216,443.2
219,210.3
221,953.7 224,669.6
68,479.9
69,226.9
69,981.7
70,764.9
71,584.8
72,436.6
3,899.9
3,963.7
4,027.7
4,109.2
4,209.0
4,312.5
6,570.0
6,689.7
6,809.0
6,930.1
7,052.5
7,170.6
56,993.7
57,321.1
57,888.2
58,462.4
58,751.7
59,131.3
127,485.0
127,694.0
127,787.0
127,768.0
127,769.5
127,770.8
5,102.8
5,245.0
5,399.6
5,565.9
5,746.8
5,940.5
14,851.1
14,866.8
14,951.2
15,074.8
15,219.3
15,396.9
33,118.8
33,991.6
34,890.4
35,816.8
36,771.6
37,754.7
2,023.1
2,086.7
2,149.4
2,213.4
2,275.9
2,335.2
2,345.8
2,331.5
2,319.2
2,306.4
2,294.6
2,280.4
3,475.6
3,462.6
3,445.9
3,425.3
3,403.3
3,384.9
24,526.8
25,048.5
25,581.1
26,127.7
26,640.3
27,173.3
100,909.4
101,999.6
103,001.9
103,946.9
104,874.3
105,790.7
618.0
620.3
622.1
623.3
624.2
625.6
29,495.4
29,820.8
30,151.8
30,495.0
30,853.0
31,224.1
16,105.3
16,192.6
16,258.0
16,305.5
16,334.2
16,358.0
3,948.5
4,027.2
4,087.5
4,133.9
4,184.6
4,228.3
131,060.8
134,269.9
137,543.6
140,878.6
144,273.2
147,721.8
4,524.1
4,552.3
4,577.5
4,606.4
4,640.2
4,681.1
155,193.5
158,693.7
162,223.9
165,815.8
169,469.7
173,177.5
26,237.9
26,634.9
27,031.6
27,428.1
27,824.5
28,220.8
79,823.2
81,534.6
83,271.9
85,028.7
86,798.4
88,574.6
38,242.2
38,218.5
38,190.6
38,173.8
38,157.1
38,125.5
10,329.3
10,407.5
10,474.7
10,529.3
10,569.6
10,609.0
21,833.5
21,772.8
21,711.3
21,658.5
21,610.2
21,555.5
145,649.3
144,963.7
144,168.2
143,474.2
142,753.6
142,221.0
21,927.4
22,495.5
23,059.2
23,612.7
24,152.7
24,680.3
7,500.0
7,480.6
7,463.2
7,440.8
7,421.0
7,402.2
4,176.0
4,114.8
4,166.7
4,265.8
4,401.4
4,588.6
5,379.0
5,379.2
5,380.1
5,384.8
5,389.2
5,391.6
1,994.0
1,995.0
1,996.4
1,997.6
2,003.4
2,010.3
46,197.5
46,848.5
47,477.1
48,073.4
48,638.5
49,173.2
47,622.2
47,859.3
48,039.4
48,138.1
48,297.2
48,456.4
40,964.2
41,663.7
42,345.3
43,038.0
43,758.3
44,484.4
8,909.1
8,940.8
8,975.7
9,011.4
9,047.8
9,113.3
7,255.7
7,313.9
7,364.1
7,415.1
7,459.1
7,508.7
22,405.6
22,520.8
22,604.6
22,689.1
22,770.4
22,876.5
61,674.6
62,126.5
62,565.1
63,002.9
63,444.0
63,883.7
9,623.3
9,706.0
9,790.3
9,878.4
9,971.3
10,068.6
65,476.5
66,333.5
67,187.6
68,028.8
68,861.0
69,689.3
4,633.7
4,703.9
4,774.2
4,843.2
4,910.7
4,977.4
48,240.9
47,823.5
47,442.8
47,101.2
46,749.2
46,465.7
3,596.1
3,774.3
3,945.0
4,104.7
4,248.7
4,380.6
59,217.6
59,437.7
59,699.8
60,059.9
60,393.1
60,816.7
287,726.6
290,210.9
292,892.1 295,560.5
298,363.0
301,290.3
25,333.7
25,797.3
26,261.5
26,726.1
27,191.1
27,656.2
80,555.6
81,438.8
82,303.2
83,143.1
83,957.9
84,750.5

2008
2009
34,373.4
34,895.5
39,883.0
40,276.4
21,431.8
21,796.6
8,351.8
8,383.1
8,629.9
8,730.3
9,690.0
9,672.0
10,666.9
10,750.0
9,694.1
9,862.9
191,971.5
193,733.8
7,640.2
7,606.6
19,088.4
19,521.6
33,311.4
33,651.0
16,804.0
16,970.3
1,321,290.0 1,328,020.0
45,012.1
45,659.7
4,435.0
4,428.5
10,381.1
10,467.5
5,475.8
5,511.5
13,481.4
13,625.1
75,364.9
76,761.3
1,335.1
1,330.6
5,300.5
5,326.3
62,105.9
62,449.0
82,217.8
82,002.4
11,211.5
11,251.9
6,995.7
7,064.1
10,038.9
10,019.7
1,152,597.0 1,168,783.7
227,345.1
229,964.7
73,311.8
74,195.7
4,401.3
4,450.0
7,287.7
7,403.5
59,619.3
60,053.4
127,692.3
127,595.0
6,135.6
6,316.4
15,571.5
15,776.5
38,765.3
39,802.0
2,390.9
2,444.9
2,266.7
2,253.5
3,366.4
3,349.9
27,638.4
28,098.3
106,684.4
107,787.2
626.8
628.0
31,605.6
31,992.6
16,383.2
16,410.2
4,268.7
4,310.5
151,212.3
154,728.9
4,737.2
4,799.3
176,952.1
180,808.1
28,616.2
29,010.5
90,352.2
92,137.0
38,115.6
38,135.9
10,642.6
10,670.2
21,496.6
21,435.2
142,008.8
141,904.0
25,200.5
25,720.6
7,384.3
7,367.2
4,839.4
4,987.6
5,393.6
5,395.3
2,016.5
2,022.8
49,667.6
50,109.8
48,606.8
48,746.7
45,056.4
45,520.7
9,157.1
9,201.5
7,593.5
7,701.9
22,958.4
23,033.9
64,316.1
64,732.0
10,169.2
10,271.5
70,586.3
71,517.1
5,043.6
5,109.9
46,192.3
45,962.8
4,502.1
4,616.2
61,186.0
61,612.3
304,059.7 306,600.3
28,120.6
28,583.4
85,522.9
86,277.9

2010
35,422.6
40,665.7
22,100.0
8,408.8
8,828.5
9,652.7
10,827.0
10,030.8
195,423.3
7,563.7
19,958.4
33,967.8
17,134.7
1,334,418.0
46,300.2
4,421.0
10,512.4
5,526.0
13,774.9
78,160.3
1,326.1
5,351.4
62,772.0
81,721.5
11,290.0
7,130.9
9,999.7
1,184,843.2
232,516.8
75,077.5
4,455.8
7,517.8
60,401.1
127,363.0
6,472.4
15,985.0
40,862.9
2,498.8
2,240.3
3,329.0
28,551.8
108,996.9
629.2
32,381.3
16,439.4
4,352.4
158,258.9
4,858.1
184,753.3
29,402.9
93,923.4
38,167.3
10,694.5
21,369.8
141,785.7
26,246.0
7,351.0
5,076.7
5,396.7
2,028.9
50,492.4
48,874.5
45,928.3
9,244.3
7,785.8
23,105.1
65,124.7
10,374.0
72,473.6
5,176.5
45,782.6
4,725.3
61,965.7
308,862.2
29,043.6
87,019.7

% growth
1990-2010
40.1
25.1
29.5
10.0
23.8
-5.3
8.8
50.4
30.7
-13.7
63.2
22.6
29.9
18.4
39.4
-7.5
2.1
7.6
34.0
48.6
-15.6
7.6
10.9
3.3
11.6
25.0
-3.6
40.9
31.1
32.3
27.1
61.3
6.5
3.0
98.9
-1.9
74.4
20.8
-16.0
-9.9
57.7
29.8
6.6
30.5
10.4
26.1
62.6
14.8
59.6
37.2
55.1
0.5
7.0
-7.9
-4.0
61.4
-3.1
66.6
2.4
1.6
37.4
14.0
18.3
8.4
16.7
14.6
20.0
26.3
32.6
41.1
-11.2
156.9
8.4
23.7
47.1
31.4

Source: Euromonitor International from national statistics/UN

18

Euromonitor International 2011

Section 2 World lifestyle trends People

Population aged 0-14 at January 1st 2010

Table: 2.11

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

0-4
3,444.3
3,406.2
1,452.3
396.9
779.5
505.5
621.9
1,243.3
15,553.6
370.1
3,123.5
1,818.6
1,251.9
65,900.8
4,506.4
214.4
562.4
325.9
1,370.1
9,033.8
73.2
298.1
3,953.8
3,397.2
546.6
243.3
492.2
122,627.4
20,549.9
6,679.8
345.6
714.6
2,844.8
5,411.0
778.0
1,541.6
6,887.5
211.6
111.5
164.2
3,101.3
9,898.6
41.6
3,120.2
907.7
313.5
25,817.3
303.4
24,489.2
2,951.1
10,946.4
1,949.7
544.9
1,087.6
7,979.1
2,872.8
463.7
261.7
269.6
94.3
5,154.7
2,201.5
2,450.6
520.5
382.2
1,015.6
4,049.9
799.4
5,942.4
520.2
2,357.0
308.9
3,833.7
21,405.4
2,934.6
7,055.6

5-9
3,120.0
3,321.2
1,359.6
412.9
654.4
448.7
595.6
1,207.3
17,294.8
336.7
2,682.8
1,782.4
1,236.2
70,358.9
4,419.8
208.7
471.5
329.4
1,414.2
8,843.1
65.0
287.8
3,881.9
3,645.6
528.0
270.1
482.8
122,088.6
20,977.4
5,856.2
307.4
717.3
2,834.7
5,553.2
720.1
1,199.2
5,751.1
192.5
99.9
152.3
3,009.6
10,221.6
40.1
2,936.4
997.7
287.4
22,029.7
299.0
22,300.6
2,928.5
10,375.8
1,790.1
557.4
1,057.5
6,914.5
2,819.6
442.2
290.3
259.9
91.6
5,158.2
2,517.3
2,299.4
498.6
381.4
1,255.3
4,176.8
762.4
6,176.0
499.9
1,960.7
315.7
3,414.6
20,623.7
2,855.0
7,161.2

10-14
3,011.9
3,400.5
1,401.5
449.4
684.4
466.1
605.9
1,139.2
17,155.6
319.4
2,337.5
1,959.4
1,332.2
82,137.5
4,400.3
250.9
459.3
345.1
1,429.3
8,035.7
61.1
302.4
3,725.0
3,952.7
531.2
362.1
505.6
120,440.4
20,499.3
5,378.9
288.8
662.9
2,795.5
5,925.1
705.4
1,106.1
4,864.9
177.9
94.8
182.8
2,837.6
10,341.5
40.2
3,028.1
981.0
296.7
19,237.6
315.7
20,841.0
2,918.3
10,138.0
2,040.3
547.2
1,105.4
6,593.1
2,689.4
430.0
328.8
290.9
94.2
4,993.9
3,188.1
2,101.2
493.8
417.7
1,519.2
4,746.7
810.9
6,520.9
483.9
2,164.5
277.8
3,582.7
19,905.9
2,770.5
7,649.2

Total
9,576.2
10,127.8
4,213.4
1,259.3
2,118.3
1,420.2
1,823.4
3,589.9
50,004.0
1,026.2
8,143.8
5,560.4
3,820.2
218,397.1
13,326.4
674.0
1,493.2
1,000.4
4,213.6
25,912.5
199.3
888.3
11,560.7
10,995.5
1,605.8
875.5
1,480.6
365,156.4
62,026.6
17,914.9
941.7
2,094.7
8,475.0
16,889.3
2,203.5
3,846.9
17,503.6
582.1
306.3
499.3
8,948.6
30,461.7
121.8
9,084.7
2,886.4
897.6
67,084.5
918.1
67,630.8
8,798.0
31,460.2
5,780.1
1,649.4
3,250.5
21,486.7
8,381.7
1,335.9
880.8
820.4
280.0
15,306.7
7,906.9
6,851.2
1,513.0
1,181.2
3,790.1
12,973.4
2,372.7
18,639.2
1,504.0
6,482.2
902.4
10,831.0
61,935.0
8,560.1
21,866.0

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

19

World Consumer Lifestyles Databook 2011

Population aged 15-64 at January 1st 2010

Table: 2.12

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

15-19
3,528.5
3,422.9
1,487.9
505.5
867.6
621.2
649.7
1,073.7
16,591.1
416.4
2,180.6
2,204.0
1,484.1
91,402.7
4,356.0
256.7
615.8
349.9
1,344.2
7,477.7
81.2
334.6
3,772.7
4,300.2
574.7
434.4
602.4
118,089.9
20,432.4
7,236.4
279.3
605.1
2,955.1
6,037.5
677.1
1,388.6
4,347.2
167.9
143.3
241.1
2,653.6
10,255.6
41.6
3,174.2
1,010.4
321.1
16,886.0
322.1
19,935.2
2,883.1
9,780.1
2,529.7
565.4
1,262.8
8,522.0
2,562.9
477.3
355.0
367.7
105.9
4,996.5
3,402.3
2,214.7
633.5
454.9
1,617.5
5,050.8
953.9
6,232.5
560.9
2,852.8
244.0
3,927.4
21,207.8
2,731.1
8,792.2

20-24
3,709.3
3,306.1
1,567.5
516.4
908.0
817.3
660.0
928.4
17,433.8
516.6
1,958.1
2,310.3
1,464.7
110,058.3
4,113.6
282.2
698.7
322.5
1,229.4
7,465.5
106.2
324.5
3,980.2
4,961.2
624.7
503.7
645.3
110,104.0
20,517.0
9,141.7
299.7
578.2
3,105.8
6,721.9
645.2
1,567.8
4,117.9
194.4
182.1
268.1
2,547.0
9,289.4
49.7
3,202.1
992.5
304.3
14,805.7
305.6
18,689.0
2,724.4
8,964.5
2,955.2
609.5
1,718.4
12,267.4
2,385.5
528.2
332.7
417.2
129.0
5,067.6
3,113.2
2,549.5
593.1
470.9
1,589.8
4,749.5
1,044.2
6,256.7
554.2
3,688.2
330.4
4,337.1
21,460.3
2,684.1
8,116.1

25-29
3,620.2
3,209.1
1,602.2
557.6
764.0
803.1
689.6
794.8
17,824.6
537.0
1,679.2
2,380.6
1,316.5
84,046.8
3,849.1
313.3
758.4
309.6
1,109.9
6,668.7
101.5
344.6
4,014.2
5,020.8
784.6
568.3
703.7
100,843.7
20,505.5
9,019.5
402.0
563.0
3,517.1
7,439.7
626.6
1,381.7
3,555.8
267.7
172.7
242.2
2,369.1
8,671.7
48.3
3,018.5
979.3
282.6
12,802.1
306.4
15,419.2
2,485.1
7,900.2
3,274.9
742.2
1,611.1
12,246.9
2,335.6
548.9
367.0
450.2
146.9
4,748.0
3,720.6
3,320.5
550.6
507.2
1,948.6
5,136.9
1,002.6
6,483.8
468.3
3,721.3
615.8
4,269.0
21,546.0
2,465.4
6,854.9

30-34
3,116.4
3,225.9
1,501.6
531.0
615.5
706.4
694.4
694.0
15,750.9
577.2
1,339.7
2,336.6
1,177.2
83,500.7
3,542.2
309.3
928.6
352.6
1,001.9
5,720.4
92.4
338.0
3,857.9
4,755.9
862.1
550.9
852.7
90,593.2
19,439.7
6,723.8
380.0
552.3
4,219.7
8,278.9
535.9
1,222.5
2,820.1
316.9
156.4
217.4
2,084.1
8,874.4
44.7
2,529.0
981.7
269.6
10,534.7
318.6
12,734.3
2,313.8
6,937.2
3,034.7
838.5
1,765.0
10,798.6
2,432.1
541.3
402.0
471.0
155.8
4,020.4
3,828.4
4,008.8
568.0
525.2
1,978.5
5,457.4
904.9
5,922.0
402.4
3,359.0
823.4
3,858.9
20,421.5
2,225.9
6,745.8

35-39
2,633.0
2,729.6
1,602.9
605.9
580.6
678.0
745.1
621.1
14,124.0
555.1
1,040.1
2,337.8
1,227.8
109,804.8
3,162.2
294.7
847.0
386.9
904.8
4,635.0
92.2
310.8
4,359.7
5,250.0
882.6
561.5
753.5
79,356.0
18,013.6
5,200.6
348.2
513.6
4,820.8
9,710.2
457.5
1,126.9
2,094.8
290.9
159.3
233.8
1,897.1
8,795.4
40.5
2,216.3
1,167.5
302.5
8,216.1
359.6
10,827.6
2,038.1
5,976.1
2,638.6
829.9
1,669.6
10,065.8
2,131.4
519.4
430.7
411.2
147.2
3,350.5
4,270.2
3,944.7
627.6
570.9
1,801.8
5,526.9
783.1
5,520.1
353.0
3,243.2
728.1
4,250.3
20,241.3
1,932.4
6,797.2

40-44
2,269.8
2,389.9
1,543.9
709.4
609.1
668.2
788.4
515.8
13,404.9
518.2
824.1
2,436.8
1,238.9
131,432.4
3,098.3
309.1
701.8
414.4
815.8
3,827.8
85.9
358.8
4,341.3
6,852.8
882.1
564.6
674.2
70,113.4
16,206.9
4,632.9
311.7
424.7
4,962.7
8,687.5
368.1
1,015.8
1,560.7
231.4
152.3
242.4
1,812.8
7,274.6
38.7
1,932.6
1,289.9
312.7
6,490.5
366.1
9,155.3
1,779.5
5,219.8
2,332.6
785.5
1,673.3
9,184.1
1,829.7
489.0
416.5
360.7
154.2
2,822.7
4,184.4
3,716.0
659.1
642.5
1,867.3
5,505.9
691.1
4,679.0
314.5
3,018.7
441.3
4,657.2
20,989.7
1,815.5
6,498.0

45-49
1,891.0
2,243.2
1,569.7
699.4
670.8
781.2
819.4
429.8
12,474.6
521.1
676.7
2,776.5
1,243.9
115,693.0
2,756.1
320.0
680.9
399.6
714.0
3,780.5
92.3
378.3
4,347.4
7,005.2
807.0
658.9
601.0
61,983.3
13,987.4
3,997.4
292.8
387.7
4,655.4
8,016.8
270.9
1,046.9
1,258.5
163.0
165.9
260.9
1,620.4
5,921.1
41.0
1,756.6
1,285.3
323.2
5,400.0
334.8
7,646.1
1,537.1
4,514.0
2,529.6
782.2
1,233.7
11,223.5
1,390.1
470.2
435.4
379.4
155.9
2,456.9
4,192.0
3,432.8
618.6
634.9
1,905.3
5,117.4
615.1
4,471.3
293.4
3,481.6
243.2
4,494.9
22,648.0
1,652.7
5,829.9

50-54
1,455.7
2,106.2
1,464.6
593.7
560.1
765.1
768.0
363.9
10,263.3
529.3
561.0
2,615.6
1,073.4
93,745.8
2,273.2
330.7
701.8
364.1
616.3
3,529.9
92.1
378.0
4,172.5
6,034.8
775.3
632.1
707.6
54,070.1
11,664.4
3,319.7
261.1
373.5
4,046.7
7,628.3
189.3
962.3
1,053.0
115.2
159.9
234.5
1,393.4
5,037.7
42.7
1,639.5
1,176.2
291.2
4,535.4
318.7
6,264.8
1,260.7
3,810.3
2,994.1
716.5
1,503.2
11,225.9
941.4
485.6
407.9
395.4
155.6
2,196.3
3,907.7
3,023.5
585.1
550.1
1,755.7
4,337.0
548.9
3,737.6
241.4
3,395.7
187.9
3,915.3
22,101.3
1,349.1
4,644.6

55-59
1,176.6
1,917.7
1,323.3
494.5
367.1
614.3
690.9
298.9
8,061.7
530.8
470.7
2,273.8
836.2
98,510.5
1,849.5
315.1
763.0
350.1
521.8
2,909.2
85.2
388.2
4,083.6
5,407.1
707.6
500.7
739.0
44,954.6
8,934.3
2,537.9
234.3
365.2
3,705.8
8,624.0
139.8
794.0
859.3
68.1
137.2
192.2
1,124.8
4,198.9
39.1
1,219.9
1,081.0
250.7
3,707.9
295.2
4,991.2
1,024.2
3,097.0
2,808.9
667.6
1,420.8
9,717.8
644.9
513.8
334.7
379.7
150.7
1,827.3
2,805.2
2,605.6
576.9
481.8
1,497.4
3,422.2
449.0
2,957.9
167.0
3,051.7
111.4
3,575.8
19,465.4
1,120.4
3,268.3

60-64
799.1
1,650.7
1,210.5
455.4
187.7
451.5
634.5
240.7
6,154.7
509.9
374.5
1,963.1
671.4
68,282.2
1,374.5
251.3
722.4
372.5
386.2
2,167.8
73.3
396.9
3,771.4
4,301.0
661.4
378.2
590.7
31,363.3
6,673.4
1,736.1
208.1
328.8
3,691.9
9,966.8
119.6
512.0
615.9
42.7
117.6
162.7
780.4
3,091.7
30.6
857.7
1,074.9
229.6
2,834.6
291.2
3,919.5
802.6
2,238.7
2,122.8
611.0
1,105.4
6,892.4
434.0
391.0
258.4
283.9
112.2
1,372.0
2,186.7
2,417.6
627.6
457.5
909.6
2,526.2
309.8
2,375.1
101.7
2,308.3
48.9
3,722.4
16,623.8
872.9
2,102.9

Total
24,199.7
26,201.5
14,874.2
5,668.8
6,130.5
6,906.3
7,140.0
5,961.1
132,083.8
5,211.6
11,104.6
23,635.1
11,734.1
986,477.2
30,374.6
2,982.4
7,418.4
3,622.1
8,644.2
48,182.4
902.5
3,552.7
40,700.9
53,889.0
7,562.1
5,353.3
6,870.1
761,471.6
156,374.6
53,546.0
3,017.3
4,692.1
39,680.9
81,111.6
4,029.9
11,018.5
22,283.4
1,858.1
1,546.7
2,295.3
18,282.7
71,410.5
416.7
21,546.4
11,038.7
2,887.5
86,213.0
3,218.3
109,582.3
18,848.7
58,438.0
27,221.1
7,148.3
14,963.3
102,144.4
17,087.6
4,964.8
3,740.4
3,916.4
1,413.6
32,858.0
35,610.8
31,233.7
6,040.0
5,295.9
16,871.6
46,830.3
7,302.7
48,636.0
3,456.9
32,120.5
3,774.4
41,008.4
206,705.2
18,849.4
59,650.0

Source: Euromonitor International from national statistics/UN

20

Euromonitor International 2011

Section 2 World lifestyle trends People

Population aged 65+ at January 1st 2010

Table: 2.13

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

65-69
570.5
1,338.1
909.4
467.1
159.0
335.7
468.3
181.4
4,630.3
393.7
287.8
1,447.9
537.1
45,742.4
942.4
214.9
538.3
298.7
302.7
1,548.5
62.0
258.3
2,548.7
4,866.9
543.4
227.6
520.3
23,042.1
5,512.6
1,218.1
157.3
193.1
3,162.1
8,198.6
98.5
324.7
402.6
27.8
114.6
155.4
534.4
2,438.6
23.8
625.0
778.2
175.5
2,150.2
212.0
3,085.6
621.6
1,670.9
1,379.7
522.0
899.9
4,464.0
305.0
282.1
150.1
215.4
99.3
998.5
1,811.3
2,020.3
516.0
383.1
761.9
1,779.6
228.5
1,761.9
64.6
1,968.2
19.6
2,865.2
12,154.2
615.2
1,735.2

70-74
485.9
1,080.1
710.6
342.3
189.1
409.5
454.0
136.5
3,624.2
342.3
204.0
1,101.3
391.2
37,153.1
673.0
211.9
368.1
216.7
240.1
1,189.9
62.7
225.0
2,395.5
4,715.6
569.1
232.1
404.0
16,864.6
4,214.2
1,007.8
123.0
189.5
3,031.6
6,961.1
67.3
401.4
305.2
17.1
107.5
143.0
366.8
1,804.6
26.2
533.8
617.6
136.5
1,448.9
157.5
2,094.1
478.7
1,163.2
1,370.9
493.7
922.4
6,140.3
216.5
288.1
124.7
163.4
85.6
655.6
1,526.9
1,794.9
379.1
300.3
625.7
1,488.7
202.7
1,312.9
68.6
2,407.9
13.4
2,438.5
9,118.1
422.9
1,449.1

75-79
343.2
857.8
551.9
270.4
134.1
287.0
407.8
90.4
2,400.2
302.2
126.5
907.5
293.7
25,209.4
473.7
175.1
321.0
159.8
177.0
811.6
46.8
179.7
2,229.7
3,086.1
507.2
200.1
334.6
10,390.1
2,625.1
775.1
94.8
141.8
2,531.0
5,948.3
39.8
192.2
212.1
8.5
77.7
115.2
211.0
1,358.1
19.8
335.6
493.8
104.7
832.8
132.5
1,282.5
335.0
711.8
1,154.8
412.5
696.4
3,587.8
143.5
250.7
87.7
134.3
71.9
385.2
1,066.9
1,719.5
304.6
253.7
494.2
1,067.3
149.5
1,138.0
43.8
1,274.3
7.0
1,974.7
7,204.5
297.2
1,197.2

80+
247.1
1,060.4
840.5
400.9
97.4
293.9
533.4
71.6
2,680.8
287.7
91.6
1,315.7
358.4
21,438.9
510.1
162.7
373.5
228.3
197.5
515.3
52.7
247.4
3,336.5
4,168.5
502.5
242.2
390.1
7,918.5
1,763.7
615.7
121.7
206.5
3,520.6
8,254.3
33.4
201.3
156.1
5.2
87.5
120.7
208.3
1,523.5
20.7
255.7
624.7
150.6
529.6
219.8
1,077.9
320.9
479.4
1,260.8
468.5
637.3
3,962.5
111.6
229.4
93.0
146.8
78.5
288.3
951.7
2,308.8
491.6
371.6
561.5
985.3
117.9
985.5
38.7
1,529.5
8.5
2,848.0
11,745.2
298.8
1,122.1

Total
1,646.7
4,336.4
3,012.4
1,480.7
579.7
1,326.2
1,863.6
479.9
13,335.5
1,325.9
709.9
4,772.4
1,580.3
129,543.7
2,599.2
764.6
1,600.8
903.6
917.2
4,065.4
224.3
910.4
10,510.4
16,837.0
2,122.1
902.1
1,648.9
58,215.2
14,115.6
3,616.6
496.8
731.0
12,245.2
29,362.2
239.0
1,119.6
1,076.0
58.6
387.4
534.4
1,320.5
7,124.7
90.6
1,750.2
2,514.3
567.4
4,961.5
721.7
7,540.2
1,756.2
4,025.3
5,166.1
1,896.7
3,156.0
18,154.6
776.6
1,050.3
455.5
659.8
335.3
2,327.6
5,356.9
7,843.5
1,691.3
1,308.7
2,443.4
5,321.0
698.6
5,198.3
215.7
7,179.9
48.6
10,126.3
40,222.1
1,634.0
5,503.7

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

21

World Consumer Lifestyles Databook 2011

Male population at January 1st 1990/1995/2002-2010

Table: 2.14

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
12,735.7
15,973.7
8,511.3
3,654.9
3,477.8
4,777.5
4,860.1
3,304.3
74,304.7
4,323.8
6,080.2
13,731.8
6,514.8
580,990.0
16,475.5
2,315.4
4,998.4
2,530.6
5,167.3
26,928.8
734.5
2,412.8
27,544.0
38,109.7
4,982.0
2,922.1
4,984.9
437,098.8
88,886.0
29,218.1
1,743.2
2,321.0
27,527.8
60,697.0
1,695.5
7,892.0
11,672.9
1,175.0
1,240.5
1,747.5
9,185.0
41,839.9
304.9
12,371.3
7,358.5
1,698.8
48,388.9
2,093.3
60,185.4
10,754.3
30,443.2
18,515.9
4,819.3
11,450.8
69,115.5
9,028.6
3,715.3
1,544.0
2,577.7
968.3
18,181.9
21,568.2
19,024.6
4,212.1
3,257.5
10,424.1
26,925.9
4,151.7
27,539.1
1,808.6
23,826.3
1,203.4
27,773.7
121,713.8
9,958.4
32,055.4

1995
14,257.4
17,074.3
8,993.6
3,831.2
3,728.8
4,779.7
4,954.7
3,717.2
80,110.7
4,071.4
6,991.3
14,503.3
7,124.9
612,460.0
18,025.0
2,243.7
5,012.5
2,573.3
5,731.1
29,750.3
671.3
2,481.6
28,078.1
39,645.0
5,243.2
3,084.3
4,941.6
482,741.8
95,909.6
31,632.9
1,787.2
2,746.5
27,569.0
61,574.0
2,250.0
7,710.2
13,691.9
947.5
1,154.3
1,717.2
10,563.9
45,622.2
308.4
13,397.2
7,627.5
1,810.9
55,019.5
2,150.3
67,557.1
11,767.1
34,584.2
18,601.7
4,826.9
10,938.5
69,659.2
10,190.1
3,690.7
1,770.7
2,605.2
964.4
20,382.0
22,705.3
19,268.6
4,356.3
3,428.4
10,907.0
28,445.3
4,512.1
29,816.4
2,067.4
23,792.6
1,593.4
28,156.0
130,215.4
11,132.6
35,515.2

2002
15,852.5
18,483.9
9,753.1
3,907.2
3,988.8
4,666.5
5,042.3
4,312.2
88,459.9
3,841.2
8,287.1
15,538.6
7,805.2
656,720.0
20,262.5
2,139.0
4,968.0
2,654.1
6,334.9
34,292.5
627.6
2,537.6
28,978.5
40,274.7
5,430.0
3,279.6
4,837.0
544,900.8
105,411.2
34,880.9
1,938.0
3,241.5
27,587.2
62,295.0
2,632.6
7,108.6
16,512.9
1,227.6
1,080.1
1,624.5
12,487.4
49,862.6
306.1
14,556.5
7,972.0
1,936.5
65,493.6
2,241.9
80,082.2
13,161.6
40,191.3
18,525.2
4,988.9
10,664.2
67,922.0
12,129.6
3,646.9
2,079.2
2,611.9
975.0
22,714.6
23,970.0
20,081.6
4,408.4
3,544.3
11,441.7
30,213.0
4,852.4
32,877.1
2,287.2
22,316.2
2,441.6
28,897.8
141,374.4
12,743.1
39,525.3

2003
16,091.7
18,651.5
9,874.4
3,929.2
4,023.0
4,637.7
5,066.9
4,399.9
89,614.9
3,816.2
8,485.8
15,689.0
7,891.8
661,150.0
20,579.3
2,138.0
4,966.7
2,662.4
6,408.3
34,987.8
625.0
2,544.9
29,180.5
40,344.9
5,448.6
3,259.1
4,818.5
553,627.1
106,784.3
35,271.6
1,969.6
3,301.8
27,766.2
62,368.0
2,703.2
7,112.5
16,956.5
1,264.3
1,073.1
1,617.3
12,752.0
50,361.2
305.2
14,702.0
8,015.5
1,975.5
67,129.5
2,256.1
81,858.6
13,359.1
41,050.3
18,506.7
5,030.2
10,627.7
67,490.7
12,443.5
3,635.4
2,045.1
2,611.3
975.6
23,041.1
24,089.7
20,450.3
4,427.1
3,575.0
11,485.4
30,389.0
4,891.3
33,297.3
2,321.6
22,112.9
2,567.4
29,035.6
142,618.8
12,972.7
39,987.2

2004
16,335.6
18,820.3
9,992.7
3,949.8
4,058.5
4,610.2
5,087.2
4,487.6
90,726.3
3,790.8
8,688.5
15,846.8
7,977.1
665,560.0
20,896.0
2,137.7
4,974.7
2,670.1
6,479.9
35,688.9
622.4
2,552.9
29,378.5
40,356.0
5,464.4
3,266.8
4,804.1
562,268.8
108,153.5
35,660.7
2,002.8
3,362.0
28,068.6
62,380.0
2,780.3
7,149.3
17,413.1
1,299.7
1,068.3
1,608.7
13,023.5
50,814.6
304.2
14,851.3
8,045.9
2,003.8
68,798.3
2,269.0
83,651.5
13,556.5
41,921.5
18,486.4
5,066.3
10,591.8
67,023.9
12,751.2
3,625.0
2,069.2
2,611.1
976.8
23,358.3
24,165.5
20,802.0
4,446.7
3,601.5
11,515.1
30,560.9
4,931.1
33,715.6
2,356.0
21,927.6
2,685.5
29,193.0
144,060.7
13,202.5
40,442.3

2005
16,583.2
18,995.3
10,128.1
3,986.3
4,103.7
4,583.1
5,111.3
4,574.8
91,780.3
3,767.6
8,895.2
16,003.8
8,061.5
669,760.0
21,212.8
2,139.2
4,980.9
2,677.3
6,550.0
36,393.9
620.6
2,562.1
29,555.0
40,353.6
5,486.6
3,264.0
4,793.1
570,804.7
109,513.4
36,057.7
2,047.1
3,423.1
28,376.8
62,349.0
2,863.3
7,204.0
17,882.9
1,335.0
1,062.9
1,598.2
13,302.7
51,238.4
303.0
15,008.1
8,066.0
2,025.2
70,497.6
2,284.1
85,476.4
13,753.6
42,801.7
18,470.3
5,094.3
10,561.7
66,602.8
13,045.9
3,612.2
2,117.2
2,613.5
977.1
23,660.8
24,190.9
21,173.3
4,466.3
3,628.7
11,541.6
30,736.6
4,973.2
34,127.5
2,389.5
21,754.5
2,792.8
29,395.0
145,464.7
13,432.3
40,890.5

2006
16,834.9
19,178.1
10,282.4
4,019.4
4,152.2
4,555.3
5,143.8
4,661.4
92,771.1
3,743.3
9,106.0
16,170.7
8,145.4
673,750.0
21,530.0
2,139.4
5,002.6
2,685.8
6,618.8
37,100.9
619.3
2,572.4
29,722.4
40,340.0
5,508.2
3,270.1
4,784.6
579,222.4
110,862.8
36,465.0
2,101.9
3,485.3
28,526.9
62,329.7
2,953.8
7,267.4
18,365.9
1,368.6
1,057.3
1,586.7
13,562.6
51,654.6
302.0
15,174.0
8,077.4
2,048.4
72,226.5
2,302.0
87,332.9
13,950.7
43,687.1
18,453.9
5,115.7
10,535.4
66,163.5
13,324.3
3,600.7
2,182.3
2,615.9
981.5
23,948.9
24,267.6
21,561.3
4,486.6
3,652.5
11,562.4
30,918.8
5,018.1
34,534.9
2,422.2
21,575.0
2,885.6
29,578.0
146,946.2
13,662.1
41,332.8

2007
17,091.3
19,367.2
10,475.5
4,045.1
4,205.0
4,535.0
5,181.4
4,747.5
93,701.1
3,720.9
9,320.6
16,332.3
8,228.7
677,280.0
21,846.9
2,138.1
5,026.2
2,696.7
6,686.6
37,807.8
616.8
2,583.7
29,907.2
40,301.2
5,528.7
3,287.4
4,774.3
587,524.8
112,199.9
36,880.5
2,157.7
3,545.3
28,718.4
62,309.8
3,050.8
7,345.8
18,862.3
1,399.6
1,050.7
1,577.0
13,832.8
52,066.7
301.4
15,347.9
8,088.5
2,070.7
73,982.1
2,325.8
89,217.5
14,147.7
44,575.0
18,426.8
5,136.1
10,499.3
65,849.0
13,588.9
3,589.8
2,273.7
2,617.7
986.0
24,222.8
24,344.3
21,929.5
4,520.9
3,679.4
11,591.7
31,105.1
5,065.6
34,940.3
2,454.3
21,434.7
2,966.7
29,817.9
148,466.4
13,891.7
41,769.1

2008
17,351.9
19,560.5
10,660.9
4,065.3
4,258.1
4,521.5
5,224.3
4,833.0
94,576.0
3,699.7
9,538.5
16,497.3
8,311.3
680,480.0
22,162.5
2,135.8
5,082.9
2,712.7
6,754.7
38,515.8
614.4
2,596.8
30,064.0
40,274.3
5,548.6
3,298.5
4,764.2
595,725.5
113,517.6
37,302.6
2,196.1
3,604.9
28,949.7
62,251.0
3,148.6
7,422.3
19,372.1
1,428.1
1,044.3
1,567.0
14,066.2
52,481.0
300.9
15,528.3
8,102.5
2,092.0
75,758.3
2,359.7
91,137.4
14,344.3
45,463.7
18,411.5
5,153.6
10,467.0
65,717.1
13,844.2
3,579.5
2,395.3
2,619.2
990.1
24,477.2
24,415.9
22,221.8
4,544.5
3,727.0
11,608.8
31,291.5
5,115.1
35,376.5
2,486.1
21,297.7
3,038.6
30,002.9
149,924.6
14,120.8
42,197.1

2009
17,615.8
19,754.5
10,844.9
4,082.4
4,311.9
4,511.7
5,267.5
4,918.1
95,406.0
3,681.3
9,758.8
16,667.2
8,393.1
684,037.2
22,475.5
2,132.9
5,136.4
2,732.0
6,824.9
39,224.3
612.1
2,611.7
30,234.3
40,198.1
5,567.8
3,313.8
4,754.4
603,846.4
114,807.2
37,727.9
2,214.8
3,664.0
29,157.7
62,163.8
3,239.3
7,513.5
19,895.3
1,455.7
1,038.2
1,559.2
14,296.7
53,001.8
300.7
15,712.2
8,117.4
2,113.4
77,547.5
2,395.1
93,101.7
14,540.1
46,357.8
18,414.9
5,168.2
10,434.4
65,641.6
14,097.8
3,569.6
2,464.1
2,620.6
994.3
24,705.2
24,481.5
22,459.9
4,568.4
3,786.7
11,624.6
31,471.5
5,165.4
35,901.2
2,518.0
21,184.8
3,105.1
30,239.9
151,242.7
14,349.0
42,613.6

2010
17,882.2
19,946.6
10,998.4
4,096.8
4,364.5
4,500.2
5,307.9
5,002.7
96,198.9
3,659.3
9,980.6
16,829.7
8,473.9
687,411.4
22,785.1
2,129.6
5,164.7
2,739.9
6,898.0
39,934.0
609.8
2,625.1
30,405.6
40,087.0
5,586.0
3,328.4
4,744.3
611,900.9
116,062.3
38,153.8
2,212.8
3,722.5
29,323.3
62,010.2
3,317.5
7,606.9
20,431.2
1,483.5
1,032.3
1,547.8
14,523.5
53,578.9
300.6
15,897.2
8,133.3
2,134.9
79,343.4
2,427.8
95,115.1
14,734.8
47,255.4
18,428.7
5,181.0
10,400.6
65,544.3
14,355.0
3,560.2
2,505.0
2,621.8
998.3
24,902.6
24,540.3
22,669.2
4,591.6
3,830.6
11,639.2
31,640.6
5,215.7
36,372.0
2,550.1
21,096.3
3,169.1
30,440.2
152,419.5
14,575.6
43,017.8

% growth
1990-2010
40.4
24.9
29.2
12.1
25.5
-5.8
9.2
51.4
29.5
-15.4
64.1
22.6
30.1
18.3
38.3
-8.0
3.3
8.3
33.5
48.3
-17.0
8.8
10.4
5.2
12.1
13.9
-4.8
40.0
30.6
30.6
26.9
60.4
6.5
2.2
95.7
-3.6
75.0
26.3
-16.8
-11.4
58.1
28.1
-1.4
28.5
10.5
25.7
64.0
16.0
58.0
37.0
55.2
-0.5
7.5
-9.2
-5.2
59.0
-4.2
62.2
1.7
3.1
37.0
13.8
19.2
9.0
17.6
11.7
17.5
25.6
32.1
41.0
-11.5
163.3
9.6
25.2
46.4
34.2

Source: Euromonitor International from national statistics/UN

22

Euromonitor International 2011

Section 2 World lifestyle trends People

Male population aged 0-14 at January 1st 2010

Table: 2.15

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

0-4
1,760.7
1,733.6
745.0
203.0
421.8
259.6
318.6
634.0
7,925.1
190.0
1,574.0
930.9
637.6
37,260.1
2,301.2
110.0
288.3
167.0
699.8
4,690.1
37.7
152.2
2,015.0
1,746.5
282.3
125.4
253.1
63,823.3
10,479.7
3,424.3
176.4
366.8
1,463.4
2,776.3
397.4
789.8
3,469.8
107.2
57.2
84.0
1,601.8
5,047.2
21.3
1,588.8
465.3
160.7
13,076.5
155.5
12,588.1
1,505.7
5,599.6
1,001.6
282.1
559.0
4,100.9
1,451.5
235.6
133.1
138.6
48.5
2,597.9
1,141.1
1,261.7
266.6
196.8
530.1
2,067.6
412.7
3,057.7
264.1
1,213.5
158.3
1,964.7
10,947.3
1,499.7
3,630.5

5-9
1,595.6
1,689.0
697.7
211.8
355.2
230.8
304.3
615.2
8,804.0
173.3
1,350.2
913.2
629.4
38,536.7
2,255.3
107.2
242.7
168.6
721.3
4,611.0
33.4
147.4
1,976.1
1,869.4
272.6
139.9
247.4
63,677.6
10,685.8
2,997.6
156.9
367.5
1,455.3
2,843.4
368.4
614.0
2,891.1
97.4
50.9
78.2
1,554.9
5,187.8
20.5
1,492.9
510.6
147.2
11,175.9
152.6
11,472.2
1,491.1
5,301.3
919.7
287.5
543.1
3,546.0
1,423.4
224.6
148.3
133.4
47.0
2,594.6
1,310.3
1,182.3
255.8
196.4
656.2
2,131.5
393.4
3,174.7
253.5
1,008.5
161.9
1,747.9
10,537.9
1,457.8
3,678.5

10-14
1,539.4
1,728.0
718.5
229.9
360.0
239.8
309.1
580.5
8,725.7
163.9
1,176.0
1,004.3
677.9
45,364.7
2,243.5
128.3
235.7
177.0
728.5
4,197.4
31.4
154.3
1,899.9
2,027.4
272.6
185.6
259.1
62,870.2
10,428.7
2,761.0
147.4
340.0
1,438.1
3,035.7
360.4
567.3
2,444.2
90.3
48.6
93.9
1,459.5
5,219.0
20.5
1,537.7
502.9
152.1
9,757.1
162.1
10,709.2
1,483.2
5,174.2
1,045.5
279.7
566.0
3,372.9
1,353.2
218.2
168.6
149.1
48.5
2,507.4
1,670.8
1,078.2
253.3
214.9
790.9
2,416.7
418.3
3,349.2
244.8
1,108.3
143.7
1,833.2
10,185.8
1,414.3
3,966.8

Total
4,895.6
5,150.5
2,161.2
644.7
1,137.0
730.2
932.0
1,829.7
25,454.7
527.1
4,100.2
2,848.4
1,944.9
121,161.5
6,799.9
345.5
766.7
512.5
2,149.6
13,498.4
102.5
453.8
5,891.0
5,643.3
827.4
450.9
759.5
190,371.1
31,594.2
9,182.9
480.7
1,074.3
4,356.8
8,655.4
1,126.3
1,971.0
8,805.1
295.0
156.7
256.0
4,616.2
15,454.0
62.3
4,619.4
1,478.8
460.0
34,009.5
470.2
34,769.5
4,480.0
16,075.1
2,966.9
849.3
1,668.1
11,019.8
4,228.1
678.5
450.1
421.1
144.1
7,700.0
4,122.2
3,522.2
775.7
608.1
1,977.3
6,615.9
1,224.5
9,581.6
762.4
3,330.3
463.9
5,545.8
31,671.0
4,371.8
11,275.8

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

23

World Consumer Lifestyles Databook 2011

Male population aged 15-64 at January 1st 2010

Table: 2.16

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

15-19
1,801.0
1,737.4
763.7
258.4
446.9
318.5
331.2
546.4
8,412.7
213.7
1,096.0
1,132.1
754.5
50,137.3
2,214.8
131.1
315.9
179.4
683.2
3,896.3
41.7
170.6
1,922.5
2,201.8
296.1
222.5
307.4
61,711.4
10,375.0
3,714.7
142.5
309.8
1,517.8
3,093.4
347.2
709.3
2,181.1
87.2
72.6
123.1
1,365.3
5,087.8
21.1
1,604.6
517.0
164.6
8,550.0
165.4
10,244.6
1,462.4
4,981.6
1,292.9
288.5
645.9
4,353.7
1,274.7
240.7
180.4
188.0
54.3
2,505.8
1,807.8
1,137.3
324.6
233.6
843.6
2,562.2
490.7
3,199.6
283.2
1,461.7
128.3
2,023.3
10,856.9
1,391.2
4,594.1

20-24
1,889.7
1,674.5
805.4
261.9
466.5
416.9
332.8
470.1
8,791.2
264.4
982.1
1,180.8
742.9
55,320.1
2,073.6
143.7
360.1
164.7
621.8
3,852.4
54.2
166.0
2,007.1
2,519.0
324.2
223.4
327.9
57,394.6
10,364.1
4,638.7
147.0
294.0
1,584.5
3,442.9
330.1
795.9
2,060.2
106.1
92.7
136.6
1,299.0
4,535.5
24.9
1,590.7
501.3
155.0
7,458.6
155.8
9,633.3
1,377.6
4,551.3
1,504.5
310.5
875.9
6,217.4
1,222.2
264.6
166.8
212.6
66.4
2,545.4
1,641.4
1,304.4
302.6
237.9
820.0
2,381.4
534.0
3,190.2
279.5
1,883.3
196.3
2,204.5
10,998.2
1,360.2
4,170.1

25-29
1,839.7
1,620.2
813.1
280.8
383.8
408.3
345.0
399.8
8,935.6
276.1
842.4
1,206.4
665.6
41,910.3
1,915.8
159.3
393.0
155.5
558.2
3,404.0
51.2
177.0
2,011.4
2,540.2
408.3
239.3
357.6
52,487.9
10,269.6
4,472.8
198.3
284.7
1,771.3
3,809.9
322.4
693.3
1,781.1
162.4
87.5
124.0
1,200.9
4,228.9
23.7
1,460.3
491.2
139.6
6,423.6
155.5
7,953.0
1,253.5
3,994.7
1,659.7
376.0
822.4
6,148.1
1,291.7
273.7
176.7
230.0
75.7
2,416.8
1,921.5
1,703.2
280.4
254.0
986.0
2,552.1
510.4
3,289.0
234.7
1,889.5
421.5
2,173.7
11,090.2
1,241.7
3,403.1

30-34
1,578.8
1,623.1
752.2
267.6
294.4
355.0
350.0
345.7
7,845.1
295.4
679.4
1,173.2
592.0
42,002.8
1,737.7
156.5
477.5
176.8
500.8
2,911.5
46.3
173.6
1,934.0
2,413.7
447.4
229.1
435.1
47,049.6
9,688.9
3,418.2
190.3
277.1
2,126.3
4,202.4
279.6
596.3
1,431.1
203.2
78.8
109.4
1,051.8
4,360.2
21.5
1,189.8
489.6
129.3
5,293.9
162.3
6,572.5
1,165.0
3,496.5
1,536.2
422.7
903.5
5,340.6
1,392.4
269.5
192.5
239.9
80.8
2,091.7
1,977.2
2,076.6
288.7
261.9
991.5
2,697.1
460.1
3,002.3
200.2
1,673.6
604.5
1,937.4
10,405.2
1,116.2
3,332.9

35-39
1,330.8
1,367.7
796.3
301.7
271.7
333.1
377.0
306.3
6,997.0
282.0
533.7
1,176.7
614.0
55,081.5
1,529.3
148.4
436.3
194.7
450.5
2,349.7
45.4
158.9
2,175.4
2,672.7
452.9
240.8
382.5
41,162.5
8,972.6
2,703.3
175.3
258.1
2,425.3
4,913.2
237.1
541.4
1,087.7
190.5
79.5
115.2
957.7
4,318.7
19.0
1,030.1
582.8
143.7
4,129.2
184.2
5,593.3
1,023.1
3,001.6
1,333.4
414.6
847.0
4,946.8
1,278.5
258.2
210.4
208.5
76.2
1,729.1
2,194.3
2,038.1
318.2
286.4
899.9
2,689.3
389.0
2,770.9
175.1
1,589.2
559.0
2,102.8
10,207.9
966.0
3,354.3

40-44
1,146.9
1,191.8
767.9
358.4
274.9
324.1
400.1
252.5
6,540.4
260.8
417.6
1,222.1
616.6
66,469.2
1,486.4
154.3
360.9
210.3
404.9
1,930.0
41.3
182.1
2,143.3
3,512.1
446.0
247.8
338.9
36,292.5
8,108.5
2,354.4
157.2
210.7
2,488.9
4,373.2
190.5
483.9
799.2
153.7
74.5
117.8
916.9
3,518.0
18.4
912.3
651.4
149.8
3,229.5
188.4
4,721.9
889.9
2,609.1
1,173.1
389.1
840.6
4,429.7
1,147.2
240.5
205.9
181.1
78.6
1,391.7
2,131.5
1,892.6
335.7
323.4
938.2
2,640.9
331.9
2,377.9
155.7
1,448.4
334.1
2,301.0
10,516.1
905.2
3,187.9

45-49
956.8
1,112.8
778.4
353.2
317.5
373.3
413.5
208.8
5,945.0
259.1
333.8
1,393.0
616.0
58,349.0
1,314.8
158.7
347.0
202.5
353.5
1,933.7
43.3
191.1
2,126.3
3,573.3
402.1
306.6
293.8
31,993.5
7,020.4
2,049.3
146.2
189.1
2,314.2
4,025.3
138.9
485.6
613.6
105.5
79.1
124.5
820.0
2,853.3
19.6
834.3
648.6
156.4
2,647.1
172.1
3,947.7
764.9
2,244.8
1,255.7
383.3
610.2
5,281.5
886.0
230.7
219.7
189.0
79.4
1,162.1
2,125.5
1,723.3
314.2
321.2
955.6
2,436.8
294.6
2,239.0
138.2
1,624.5
171.7
2,204.6
11,213.0
821.9
2,848.3

50-54
737.1
1,035.9
724.5
295.4
270.8
355.3
384.6
175.3
4,843.1
257.4
270.6
1,302.5
528.1
48,088.1
1,077.1
162.8
350.6
183.3
304.0
1,806.1
41.9
189.3
2,025.4
3,049.2
382.4
312.5
334.9
27,782.2
5,853.4
1,675.1
130.8
179.1
1,993.1
3,804.4
96.5
431.5
493.8
74.9
74.1
108.0
709.4
2,432.9
20.4
823.1
590.5
142.6
2,193.4
162.4
3,248.8
623.0
1,879.8
1,457.4
348.7
727.5
5,087.1
606.0
236.0
205.6
193.7
79.6
1,010.6
1,965.7
1,497.7
295.7
278.4
872.7
2,044.7
272.8
1,881.6
112.6
1,532.9
141.1
1,927.3
10,846.8
668.2
2,176.9

55-59
589.6
928.8
655.1
242.0
175.1
273.8
344.4
141.9
3,758.7
251.4
224.4
1,119.1
406.8
50,072.3
868.3
155.2
372.2
174.7
256.0
1,458.9
37.4
192.4
1,983.3
2,675.7
347.7
248.3
341.2
22,886.2
4,445.1
1,268.7
117.5
174.6
1,807.4
4,266.0
69.8
339.3
398.0
43.7
60.6
85.3
571.1
2,039.6
18.4
619.9
543.7
123.1
1,772.5
149.8
2,582.3
502.6
1,511.6
1,329.3
320.4
672.4
4,209.0
395.3
245.8
168.0
181.8
76.9
833.0
1,395.3
1,275.4
289.9
240.7
737.9
1,590.9
228.5
1,465.0
76.5
1,323.8
85.3
1,755.2
9,447.7
552.3
1,488.8

60-64
378.2
783.2
603.1
220.2
86.9
191.2
312.4
113.2
2,849.3
232.8
176.7
962.0
320.1
34,964.1
637.5
118.4
342.3
185.4
188.3
1,074.9
30.6
194.9
1,833.0
2,116.6
316.7
190.8
261.9
15,548.2
3,148.7
849.1
104.2
156.9
1,784.9
4,875.4
58.6
209.2
286.9
27.0
49.1
67.5
395.6
1,512.1
13.5
423.5
539.8
112.7
1,351.3
146.8
1,984.0
390.3
1,095.8
972.3
286.2
508.3
2,823.5
238.9
182.9
127.6
129.6
55.0
616.7
1,067.8
1,163.9
313.4
226.2
443.3
1,165.0
154.8
1,126.4
45.8
951.4
34.5
1,814.6
7,972.0
427.6
927.4

Total
12,248.7
13,075.3
7,459.6
2,839.5
2,988.4
3,349.4
3,590.9
2,959.9
64,918.1
2,593.1
5,556.8
11,867.9
5,856.6
502,394.7
14,855.4
1,488.4
3,755.7
1,827.3
4,321.4
24,617.4
433.3
1,795.9
20,161.5
27,274.2
3,823.7
2,461.2
3,381.1
394,308.5
78,246.3
27,144.3
1,509.3
2,334.2
19,813.7
40,806.0
2,070.7
5,285.7
11,132.6
1,154.2
748.5
1,111.3
9,287.7
34,886.9
200.5
10,488.6
5,555.8
1,416.8
43,049.2
1,642.6
56,481.4
9,452.2
29,366.9
13,514.3
3,540.0
7,453.8
48,837.5
9,732.8
2,442.6
1,853.6
1,954.2
722.9
16,302.9
18,228.1
15,812.5
3,063.5
2,663.7
8,488.6
22,760.5
3,666.8
24,542.0
1,701.5
15,378.3
2,676.1
20,444.3
103,553.9
9,450.4
29,483.8

Source: Euromonitor International from national statistics/UN

24

Euromonitor International 2011

Section 2 World lifestyle trends People

Male population aged 65+ at January 1st 2010

Table: 2.17

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

65-69
267.3
607.6
450.4
219.3
70.3
126.3
224.2
84.0
2,092.0
172.1
134.5
701.1
248.7
23,360.7
428.1
94.4
244.3
145.9
145.6
755.7
24.1
122.6
1,217.9
2,339.7
249.8
118.2
217.0
11,099.7
2,502.6
600.1
77.7
90.8
1,491.7
3,912.3
50.7
118.9
187.5
17.2
44.2
60.4
267.0
1,176.6
10.1
291.2
384.4
85.6
1,015.0
104.5
1,555.2
297.4
792.6
595.1
237.7
393.3
1,634.8
157.0
125.7
71.8
91.2
46.0
425.4
833.6
954.9
256.4
184.3
363.4
805.4
108.6
818.4
28.6
739.8
12.9
1,377.3
5,695.5
295.3
732.2

70-74
222.2
454.3
343.8
155.0
80.1
140.0
207.2
61.4
1,614.3
142.4
93.9
518.3
173.9
18,910.4
297.4
87.5
155.9
102.2
113.3
530.6
22.1
101.3
1,083.4
2,175.0
251.5
114.4
150.9
7,829.6
1,870.6
504.3
58.7
84.7
1,378.9
3,223.7
34.0
134.6
140.2
10.2
37.8
51.2
171.6
848.8
11.0
236.2
291.4
65.2
670.1
73.8
1,065.8
223.1
526.5
549.9
217.2
380.3
2,065.6
110.6
122.6
57.7
63.0
36.9
255.3
658.6
812.7
180.5
137.6
288.6
647.5
93.3
582.9
28.6
853.5
8.3
1,145.7
4,138.7
197.0
618.2

75-79
155.2
328.5
256.1
113.0
55.2
87.0
172.5
39.2
1,021.7
120.1
56.8
409.4
122.0
12,364.4
202.8
66.1
124.5
70.8
81.8
318.5
14.9
74.2
929.7
1,321.4
219.6
94.2
117.3
4,711.8
1,126.9
398.1
42.7
60.6
1,071.9
2,592.4
19.6
56.1
96.7
4.6
24.2
37.5
94.9
598.0
8.3
154.0
215.0
48.7
375.5
58.7
661.2
150.2
311.8
426.0
170.4
274.7
1,071.6
75.6
102.8
38.0
47.7
26.8
135.7
410.6
736.3
135.4
108.6
241.7
442.4
70.6
503.5
17.0
412.6
3.7
877.7
3,097.5
135.1
501.0

80+
93.1
330.4
327.3
125.3
33.5
67.4
181.2
28.5
1,098.0
104.5
38.5
484.5
127.8
9,219.8
201.5
47.7
117.6
81.2
86.3
213.4
12.9
77.3
1,122.1
1,333.4
214.0
89.4
118.5
3,580.2
721.6
324.1
43.7
78.1
1,210.3
2,820.4
16.2
40.5
69.2
2.4
20.9
31.2
86.2
614.6
8.5
107.8
207.9
58.5
224.0
78.0
582.1
131.9
182.5
376.5
166.5
230.4
915.1
50.8
88.0
33.9
44.6
21.7
83.3
287.3
830.6
180.1
128.3
279.7
369.0
52.1
343.7
12.0
381.8
4.1
1,049.4
4,262.8
126.0
406.8

Total
737.8
1,720.8
1,377.6
612.6
239.0
420.6
785.1
213.1
5,826.1
539.1
323.6
2,113.4
672.4
63,855.2
1,129.8
295.6
642.3
400.0
427.0
1,818.2
74.0
375.3
4,353.1
7,169.5
934.8
416.3
603.7
27,221.3
6,221.7
1,826.6
222.8
314.1
5,152.7
12,548.8
120.5
350.1
493.5
34.3
127.0
180.4
619.7
3,238.0
37.8
789.2
1,098.7
258.1
2,284.6
315.0
3,864.2
802.6
1,813.4
1,947.5
791.8
1,278.7
5,687.0
394.1
439.1
201.3
246.5
131.3
899.8
2,190.0
3,334.5
752.4
558.8
1,173.4
2,264.2
324.5
2,248.5
86.1
2,387.7
29.0
4,450.1
17,194.6
753.4
2,258.2

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

25

World Consumer Lifestyles Databook 2011

Female population at January 1st 1990/1995/2002-2010

Table: 2.18

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
12,546.9
16,523.8
8,553.9
3,989.9
3,654.1
5,411.5
5,087.7
3,366.2
75,265.8
4,443.5
6,152.8
13,965.8
6,675.7
546,050.0
16,728.4
2,462.6
5,302.2
2,604.8
5,111.2
25,653.1
836.1
2,561.6
29,033.0
41,003.1
5,138.9
2,782.4
5,389.9
404,034.4
88,499.2
27,515.1
1,763.8
2,339.2
29,166.5
62,914.0
1,558.5
8,406.0
11,760.5
892.9
1,427.6
1,946.2
8,917.3
42,131.1
285.5
12,436.5
7,534.1
1,753.8
48,949.4
2,139.8
55,590.6
10,670.7
30,115.9
19,472.1
5,176.7
11,760.6
78,549.6
7,230.3
3,870.1
1,503.1
2,692.0
1,028.1
18,563.4
21,301.1
19,801.7
4,315.0
3,416.3
9,732.5
27,365.4
4,063.2
27,136.3
1,859.4
27,730.4
635.8
29,383.3
127,909.0
9,782.4
34,192.1

1995
14,007.9
17,697.4
9,078.2
4,112.3
3,914.7
5,430.7
5,175.9
3,767.0
81,581.3
4,236.5
7,063.1
14,798.8
7,285.1
586,040.0
18,434.0
2,425.0
5,304.3
2,642.4
5,675.6
28,379.2
776.8
2,617.1
29,674.5
41,893.6
5,351.9
3,071.8
5,395.1
447,158.5
95,591.8
30,571.7
1,810.4
2,798.4
29,275.4
63,996.0
2,054.0
8,246.5
13,800.2
628.1
1,346.3
1,925.8
10,125.3
46,102.3
291.8
13,553.4
7,796.6
1,862.6
55,429.8
2,198.2
62,840.3
11,677.3
34,032.4
19,663.3
5,190.7
11,347.0
78,800.8
8,064.5
3,868.6
1,753.8
2,743.5
1,025.1
20,992.9
22,387.7
20,074.5
4,460.1
3,590.7
10,270.8
29,077.5
4,422.9
29,457.6
2,120.0
27,508.1
817.6
29,787.5
136,063.0
10,959.7
37,442.0

2002
15,561.6
19,192.6
9,898.4
4,158.0
4,152.6
5,284.5
5,267.4
4,349.4
90,663.4
4,049.9
8,339.3
15,834.0
7,974.9
619,550.0
20,824.9
2,305.1
5,238.4
2,714.2
6,289.1
32,769.6
733.7
2,657.3
30,681.3
42,165.6
5,538.7
3,464.5
5,337.9
506,914.4
105,447.0
33,599.0
1,961.9
3,328.5
29,406.5
65,190.0
2,470.2
7,742.4
16,605.8
795.5
1,265.7
1,851.1
12,039.4
51,046.7
311.9
14,938.9
8,133.3
2,012.0
65,567.2
2,282.1
75,111.4
13,076.3
39,631.9
19,717.0
5,340.4
11,169.3
77,727.4
9,797.8
3,853.1
2,096.8
2,767.0
1,019.0
23,482.9
23,652.1
20,882.6
4,500.7
3,711.3
10,963.9
31,461.5
4,770.9
32,599.4
2,346.6
25,924.7
1,154.5
30,319.8
146,352.2
12,590.6
41,030.2

2003
15,793.7
19,372.0
10,021.0
4,172.9
4,179.5
5,260.8
5,289.0
4,435.5
91,922.4
4,029.7
8,532.0
15,987.1
8,062.9
623,380.0
21,162.0
2,304.2
5,236.6
2,721.1
6,365.2
33,440.4
731.1
2,661.4
30,886.3
42,191.8
5,557.8
3,471.7
5,323.9
515,413.8
106,871.3
33,955.3
1,994.1
3,387.9
29,554.8
65,326.0
2,541.8
7,754.3
17,035.1
822.4
1,258.4
1,845.2
12,296.5
51,638.4
315.1
15,118.8
8,177.1
2,051.7
67,140.4
2,296.1
76,835.1
13,275.8
40,484.3
19,711.8
5,377.2
11,145.1
77,473.0
10,052.1
3,845.2
2,069.7
2,767.9
1,019.4
23,807.4
23,769.6
21,213.4
4,513.7
3,738.8
11,035.4
31,737.5
4,814.7
33,036.3
2,382.3
25,710.6
1,206.9
30,402.2
147,592.1
12,824.6
41,451.6

2004
16,030.5
19,551.7
10,134.6
4,190.3
4,207.2
5,238.9
5,309.2
4,521.6
93,137.3
4,010.4
8,728.2
16,148.4
8,149.8
626,710.0
21,499.0
2,304.0
5,236.7
2,727.5
6,439.5
34,116.6
728.6
2,666.8
31,083.1
42,175.7
5,576.2
3,516.7
5,312.6
523,861.4
108,289.8
34,320.9
2,025.0
3,447.0
29,819.6
65,407.0
2,619.3
7,801.9
17,477.3
849.7
1,250.9
1,837.2
12,557.6
52,187.3
317.9
15,300.5
8,212.1
2,083.8
68,745.3
2,308.4
78,572.3
13,475.1
41,350.4
19,704.2
5,408.4
11,119.4
77,144.3
10,308.0
3,838.2
2,097.5
2,768.9
1,019.6
24,118.7
23,873.9
21,543.4
4,529.0
3,762.6
11,089.5
32,004.2
4,859.2
33,472.0
2,418.2
25,515.2
1,259.5
30,506.8
148,831.5
13,059.0
41,860.9

2005
16,271.3
19,736.3
10,266.7
4,220.2
4,243.6
5,217.0
5,334.5
4,607.3
94,294.3
3,993.4
8,928.2
16,308.3
8,236.0
630,120.0
21,836.4
2,304.7
5,239.7
2,734.1
6,512.5
34,796.5
726.9
2,674.5
31,270.0
42,147.2
5,596.1
3,549.2
5,304.4
532,237.0
109,696.9
34,707.2
2,062.1
3,507.0
30,085.6
65,419.0
2,702.6
7,870.8
17,933.9
878.4
1,243.5
1,827.2
12,825.0
52,708.4
320.2
15,486.9
8,239.5
2,108.7
70,380.9
2,322.3
80,339.4
13,674.5
42,227.0
19,703.6
5,434.9
11,096.8
76,871.5
10,566.8
3,828.6
2,148.6
2,771.3
1,020.5
24,412.6
23,947.2
21,864.7
4,545.1
3,786.4
11,147.5
32,266.3
4,905.3
33,901.2
2,453.6
25,346.7
1,311.9
30,664.9
150,095.9
13,293.8
42,252.6

2006
16,516.6
19,927.2
10,415.4
4,246.6
4,284.2
5,195.2
5,367.6
4,692.4
95,387.4
3,975.4
9,131.9
16,478.8
8,321.9
633,810.0
22,174.5
2,303.4
5,248.4
2,741.6
6,584.3
35,478.2
725.4
2,683.2
31,444.4
42,098.0
5,617.0
3,587.0
5,292.0
540,529.4
111,090.9
35,119.8
2,107.1
3,567.2
30,224.8
65,439.8
2,793.1
7,951.9
18,405.7
907.3
1,237.3
1,816.6
13,077.7
53,219.6
322.3
15,679.0
8,256.8
2,136.3
72,046.7
2,338.2
82,136.8
13,873.8
43,111.3
19,703.2
5,453.9
11,074.8
76,590.0
10,828.3
3,820.3
2,219.1
2,773.3
1,021.9
24,689.7
24,029.6
22,197.0
4,561.2
3,806.6
11,207.9
32,525.1
4,953.2
34,326.1
2,488.5
25,174.2
1,363.2
30,815.1
151,416.8
13,529.0
42,625.1

2007
16,766.9
20,123.3
10,596.9
4,269.4
4,327.7
5,179.4
5,403.1
4,777.0
96,418.9
3,958.4
9,339.3
16,643.7
8,407.5
637,200.0
22,512.6
2,301.8
5,261.0
2,750.4
6,655.2
36,162.7
723.0
2,693.2
31,631.2
42,013.7
5,640.4
3,638.5
5,283.6
548,739.1
112,469.7
35,556.1
2,154.8
3,625.2
30,412.8
65,461.0
2,889.8
8,051.1
18,892.4
935.6
1,229.8
1,807.9
13,340.5
53,724.0
324.2
15,876.2
8,269.5
2,157.6
73,739.8
2,355.3
83,960.1
14,073.0
43,999.6
19,698.7
5,472.9
11,056.2
76,372.0
11,091.5
3,812.4
2,314.9
2,773.9
1,024.3
24,950.3
24,112.1
22,554.8
4,592.5
3,829.4
11,284.8
32,778.5
5,003.0
34,748.9
2,523.1
25,031.0
1,413.9
30,998.8
152,824.0
13,764.5
42,981.5

2008
17,021.5
20,322.5
10,770.9
4,286.5
4,371.8
5,168.5
5,442.6
4,861.1
97,395.5
3,940.5
9,549.9
16,814.1
8,492.6
640,810.0
22,849.6
2,299.1
5,298.2
2,763.1
6,726.7
36,849.1
720.7
2,703.7
32,041.9
41,943.5
5,662.9
3,697.2
5,274.7
556,871.5
113,827.5
36,009.2
2,205.2
3,682.7
30,669.5
65,441.3
2,987.0
8,149.2
19,393.2
962.8
1,222.4
1,799.4
13,572.2
54,203.4
325.9
16,077.3
8,280.6
2,176.7
75,454.0
2,377.5
85,814.7
14,271.9
44,888.5
19,704.1
5,489.0
11,029.6
76,291.8
11,356.3
3,804.8
2,444.1
2,774.4
1,026.4
25,190.4
24,190.9
22,834.6
4,612.7
3,866.5
11,349.6
33,024.7
5,054.2
35,209.7
2,557.5
24,894.6
1,463.5
31,183.1
154,135.1
13,999.8
43,325.9

2009
17,279.7
20,521.9
10,951.7
4,300.7
4,418.4
5,160.3
5,482.5
4,944.8
98,327.8
3,925.3
9,762.9
16,983.8
8,577.1
643,982.8
23,184.2
2,295.6
5,331.2
2,779.4
6,800.2
37,537.0
718.5
2,714.7
32,214.7
41,804.3
5,684.1
3,750.3
5,265.4
564,937.3
115,157.5
36,467.8
2,235.2
3,739.5
30,895.7
65,431.2
3,077.2
8,263.0
19,906.7
989.3
1,215.2
1,790.6
13,801.6
54,785.4
327.3
16,280.4
8,292.8
2,197.1
77,181.4
2,404.2
87,706.4
14,470.4
45,779.2
19,721.0
5,502.1
11,000.8
76,262.3
11,622.8
3,797.6
2,523.5
2,774.7
1,028.5
25,404.6
24,265.2
23,060.8
4,633.1
3,915.2
11,409.3
33,260.6
5,106.1
35,615.9
2,591.9
24,778.0
1,511.1
31,372.3
155,357.6
14,234.4
43,664.3

2010
17,540.4
20,719.2
11,101.6
4,312.0
4,464.0
5,152.5
5,519.1
5,028.1
99,224.3
3,904.4
9,977.7
17,138.1
8,660.8
647,006.7
23,515.1
2,291.5
5,347.7
2,786.2
6,876.9
38,226.2
716.2
2,726.4
32,366.3
41,634.5
5,704.0
3,802.6
5,255.3
572,942.3
116,454.5
36,923.7
2,243.0
3,795.3
31,077.8
65,352.9
3,154.9
8,378.1
20,431.7
1,015.2
1,208.1
1,781.3
14,028.2
55,418.0
328.6
16,484.1
8,306.1
2,217.6
78,915.6
2,430.3
89,638.2
14,668.0
46,668.1
19,738.6
5,513.5
10,969.3
76,241.5
11,891.0
3,790.7
2,571.7
2,775.0
1,030.6
25,589.8
24,334.2
23,259.1
4,652.8
3,955.2
11,465.8
33,484.1
5,158.2
36,101.6
2,626.4
24,686.3
1,556.3
31,525.6
156,442.7
14,467.9
44,002.0

% growth
1990-2010
39.8
25.4
29.8
8.1
22.2
-4.8
8.5
49.4
31.8
-12.1
62.2
22.7
29.7
18.5
40.6
-6.9
0.9
7.0
34.5
49.0
-14.3
6.4
11.5
1.5
11.0
36.7
-2.5
41.8
31.6
34.2
27.2
62.3
6.6
3.9
102.4
-0.3
73.7
13.7
-15.4
-8.5
57.3
31.5
15.1
32.5
10.2
26.4
61.2
13.6
61.2
37.5
55.0
1.4
6.5
-6.7
-2.9
64.5
-2.0
71.1
3.1
0.2
37.9
14.2
17.5
7.8
15.8
17.8
22.4
26.9
33.0
41.3
-11.0
144.8
7.3
22.3
47.9
28.7

Source: Euromonitor International from national statistics/UN

26

Euromonitor International 2011

Section 2 World lifestyle trends People

Female population aged 0-14 at January 1st 2010

Table: 2.19

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

0-4
1,683.6
1,672.6
707.3
193.9
357.7
245.9
303.4
609.3
7,628.5
180.1
1,549.5
887.7
614.3
28,640.6
2,205.2
104.5
274.1
158.8
670.3
4,343.7
35.5
145.9
1,938.8
1,650.7
264.3
118.0
239.2
58,804.2
10,070.2
3,255.5
169.2
347.8
1,381.3
2,634.7
380.6
751.8
3,417.7
104.4
54.3
80.2
1,499.5
4,851.4
20.3
1,531.4
442.5
152.8
12,740.7
147.9
11,901.1
1,445.4
5,346.7
948.1
262.8
528.6
3,878.3
1,421.3
228.1
128.6
131.0
45.7
2,556.8
1,060.3
1,188.9
253.9
185.4
485.5
1,982.3
386.7
2,884.7
256.1
1,143.5
150.6
1,869.0
10,458.0
1,434.9
3,425.0

5-9
1,524.5
1,632.2
661.9
201.1
299.2
217.9
291.2
592.1
8,490.8
163.4
1,332.6
869.2
606.8
31,822.2
2,164.5
101.5
228.8
160.8
692.9
4,232.1
31.6
140.4
1,905.8
1,776.2
255.4
130.2
235.4
58,411.0
10,291.6
2,858.6
150.5
349.8
1,379.4
2,709.8
351.7
585.2
2,860.1
95.1
49.0
74.1
1,454.7
5,033.8
19.6
1,443.5
487.1
140.2
10,853.8
146.4
10,828.4
1,437.4
5,074.5
870.4
269.9
514.4
3,368.5
1,396.2
217.6
141.9
126.5
44.5
2,563.6
1,207.0
1,117.2
242.8
185.0
599.1
2,045.3
369.0
3,001.3
246.4
952.2
153.8
1,666.7
10,085.8
1,397.2
3,482.7

10-14
1,472.5
1,672.5
683.0
219.5
324.4
226.2
296.9
558.7
8,430.0
155.5
1,161.5
955.1
654.3
36,772.8
2,156.8
122.6
223.6
168.1
700.8
3,838.3
29.7
148.2
1,825.0
1,925.3
258.7
176.6
246.6
57,570.1
10,070.6
2,618.0
141.4
322.9
1,357.4
2,889.4
345.0
538.8
2,420.7
87.6
46.2
88.9
1,378.2
5,122.5
19.7
1,490.4
478.1
144.6
9,480.4
153.6
10,131.7
1,435.1
4,963.8
994.8
267.5
539.5
3,220.2
1,336.2
211.8
160.2
141.8
45.6
2,486.4
1,517.3
1,022.9
240.5
202.8
728.3
2,330.0
392.6
3,171.7
239.0
1,056.2
134.1
1,749.5
9,720.2
1,356.2
3,682.5

Total
4,680.6
4,977.3
2,052.2
614.6
981.4
690.0
891.5
1,760.1
24,549.3
499.1
4,043.6
2,712.0
1,875.4
97,235.7
6,526.5
328.6
726.5
487.8
2,063.9
12,414.1
96.8
434.5
5,669.7
5,352.2
778.4
424.7
721.1
174,785.3
30,432.4
8,732.0
461.0
1,020.5
4,118.2
8,233.9
1,077.3
1,875.8
8,698.5
287.1
149.5
243.3
4,332.4
15,007.7
59.5
4,465.3
1,407.6
437.6
33,075.0
447.9
32,861.3
4,318.0
15,385.1
2,813.2
800.2
1,582.4
10,466.9
4,153.7
657.4
430.8
399.4
135.9
7,606.8
3,784.7
3,329.0
737.3
573.2
1,812.9
6,357.6
1,148.2
9,057.7
741.5
3,151.9
438.5
5,285.2
30,264.0
4,188.3
10,590.2

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

27

World Consumer Lifestyles Databook 2011

Female population aged 15-64 at January 1st 2010

Table: 2.20

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

15-19
1,727.5
1,685.5
724.2
247.1
420.6
302.7
318.5
527.4
8,178.5
202.7
1,084.6
1,071.9
729.7
41,265.3
2,141.2
125.5
299.9
170.6
660.9
3,581.4
39.6
164.1
1,850.2
2,098.4
278.6
211.9
295.0
56,378.5
10,057.3
3,521.7
136.9
295.3
1,437.3
2,944.1
329.9
679.2
2,166.1
80.7
70.7
118.0
1,288.3
5,167.8
20.5
1,569.6
493.4
156.5
8,336.0
156.7
9,690.6
1,420.8
4,798.5
1,236.9
276.9
617.0
4,168.4
1,288.3
236.6
174.6
179.7
51.6
2,490.7
1,594.4
1,077.3
308.9
221.3
773.9
2,488.6
463.3
3,032.9
277.8
1,391.1
115.7
1,904.1
10,350.9
1,339.9
4,198.1

20-24
1,819.5
1,631.7
762.2
254.5
441.5
400.4
327.2
458.3
8,642.6
252.2
976.0
1,129.5
721.7
54,738.2
2,040.0
138.5
338.6
157.8
607.5
3,613.1
52.0
158.5
1,973.1
2,442.1
300.5
280.3
317.4
52,709.4
10,152.9
4,503.0
152.7
284.2
1,521.2
3,279.0
315.2
771.9
2,057.8
88.3
89.4
131.5
1,248.0
4,753.9
24.8
1,611.4
491.2
149.3
7,347.1
149.8
9,055.7
1,346.8
4,413.1
1,450.7
298.9
842.5
6,050.0
1,163.3
263.6
165.9
204.5
62.6
2,522.2
1,471.7
1,245.1
290.5
233.0
769.8
2,368.1
510.2
3,066.5
274.7
1,804.9
134.1
2,132.6
10,462.1
1,323.9
3,946.0

25-29
1,780.5
1,589.0
789.2
276.8
380.2
394.8
344.5
394.9
8,889.1
260.9
836.8
1,174.1
650.9
42,136.6
1,933.3
154.0
365.4
154.1
551.7
3,264.7
50.3
167.6
2,002.8
2,480.7
376.4
328.9
346.1
48,355.9
10,235.9
4,546.7
203.7
278.2
1,745.8
3,629.8
304.1
688.4
1,774.7
105.3
85.2
118.3
1,168.2
4,442.8
24.6
1,558.2
488.0
143.0
6,378.5
150.8
7,466.3
1,231.6
3,905.5
1,615.2
366.2
788.7
6,098.8
1,043.9
275.2
190.2
220.2
71.2
2,331.2
1,799.1
1,617.3
270.2
253.1
962.7
2,584.9
492.2
3,194.9
233.7
1,831.8
194.4
2,095.3
10,455.8
1,223.7
3,451.8

30-34
1,537.7
1,602.8
749.5
263.4
321.1
351.4
344.4
348.4
7,905.8
281.7
660.2
1,163.4
585.2
41,498.0
1,804.5
152.8
451.1
175.8
501.0
2,808.9
46.1
164.4
1,923.9
2,342.3
414.7
321.7
417.6
43,543.7
9,750.8
3,305.6
189.7
275.3
2,093.4
4,076.5
256.3
626.3
1,389.0
113.6
77.6
108.1
1,032.3
4,514.2
23.2
1,339.2
492.2
140.3
5,240.7
156.3
6,161.8
1,148.8
3,440.7
1,498.5
415.9
861.6
5,458.0
1,039.6
271.8
209.5
231.1
75.0
1,928.7
1,851.2
1,932.2
279.4
263.3
987.0
2,760.3
444.8
2,919.7
202.2
1,685.4
218.9
1,921.6
10,016.3
1,109.7
3,412.9

35-39
1,302.2
1,362.0
806.5
304.2
308.9
344.9
368.2
314.8
7,127.0
273.1
506.5
1,161.2
613.8
54,723.3
1,632.8
146.3
410.7
192.2
454.3
2,285.3
46.8
151.8
2,184.3
2,577.2
429.7
320.7
371.0
38,193.5
9,041.1
2,497.4
172.9
255.5
2,395.4
4,797.0
220.4
585.5
1,007.2
100.4
79.8
118.6
939.4
4,476.7
21.5
1,186.2
584.7
158.8
4,086.9
175.4
5,234.2
1,015.0
2,974.5
1,305.2
415.3
822.6
5,119.0
853.0
261.2
220.3
202.7
71.1
1,621.4
2,075.9
1,906.6
309.4
284.5
901.9
2,837.6
394.1
2,749.2
177.9
1,654.0
169.1
2,147.5
10,033.4
966.3
3,443.0

40-44
1,122.9
1,198.1
776.0
351.1
334.2
344.1
388.4
263.3
6,864.5
257.4
406.4
1,214.7
622.3
64,963.3
1,611.8
154.8
341.0
204.0
410.9
1,897.8
44.7
176.6
2,198.1
3,340.7
436.0
316.8
335.3
33,820.9
8,098.4
2,278.5
154.5
213.9
2,473.8
4,314.3
177.5
531.9
761.5
77.7
77.8
124.6
895.9
3,756.6
20.3
1,020.3
638.5
162.9
3,261.0
177.7
4,433.4
889.6
2,610.7
1,159.5
396.5
832.7
4,754.3
682.6
248.5
210.6
179.7
75.7
1,431.0
2,052.9
1,823.4
323.4
319.1
929.1
2,865.0
359.2
2,301.1
158.8
1,570.3
107.2
2,356.3
10,473.6
910.3
3,310.2

45-49
934.2
1,130.4
791.3
346.2
353.3
407.9
405.9
221.0
6,529.6
262.0
342.9
1,383.5
627.9
57,343.9
1,441.4
161.2
333.9
197.1
360.5
1,846.8
49.0
187.2
2,221.1
3,431.9
404.9
352.3
307.2
29,989.9
6,967.0
1,948.1
146.6
198.6
2,341.2
3,991.5
132.0
561.2
644.9
57.6
86.8
136.4
800.4
3,067.8
21.4
922.3
636.7
166.8
2,752.9
162.7
3,698.4
772.2
2,269.2
1,273.9
398.9
623.4
5,942.0
504.1
239.6
215.7
190.4
76.5
1,294.7
2,066.5
1,709.5
304.3
313.7
949.7
2,680.6
320.5
2,232.3
155.2
1,857.1
71.5
2,290.3
11,435.1
830.8
2,981.6

50-54
718.6
1,070.3
740.2
298.3
289.3
409.8
383.4
188.6
5,420.2
271.9
290.4
1,313.1
545.3
45,657.6
1,196.1
167.9
351.2
180.8
312.3
1,723.8
50.2
188.7
2,147.1
2,985.7
392.9
319.6
372.7
26,287.9
5,811.0
1,644.6
130.3
194.3
2,053.6
3,823.9
92.8
530.8
559.2
40.2
85.8
126.5
684.0
2,604.8
22.2
816.4
585.7
148.5
2,342.0
156.3
3,016.0
637.7
1,930.4
1,536.7
367.8
775.6
6,138.8
335.4
249.6
202.3
201.7
76.0
1,185.8
1,942.0
1,525.8
289.4
271.7
883.0
2,292.2
276.2
1,855.9
128.8
1,862.8
46.8
1,987.9
11,254.6
681.0
2,467.8

55-59
586.9
988.9
668.2
252.5
192.0
340.5
346.5
157.0
4,303.1
279.5
246.3
1,154.7
429.5
48,438.2
981.2
159.9
390.8
175.3
265.8
1,450.3
47.8
195.8
2,100.3
2,731.3
359.9
252.4
397.8
22,068.4
4,489.1
1,269.2
116.8
190.7
1,898.3
4,358.0
70.0
454.7
461.4
24.3
76.5
106.9
553.7
2,159.4
20.7
600.0
537.3
127.6
1,935.4
145.5
2,409.0
521.6
1,585.4
1,479.6
347.3
748.3
5,508.8
249.6
268.0
166.7
197.8
73.9
994.2
1,409.9
1,330.2
286.9
241.1
759.5
1,831.3
220.5
1,492.9
90.5
1,727.9
26.1
1,820.6
10,017.7
568.2
1,779.5

60-64
420.9
867.5
607.4
235.2
100.7
260.4
322.0
127.6
3,305.4
277.1
197.8
1,001.1
351.2
33,318.1
736.9
132.9
380.1
187.1
197.9
1,092.9
42.7
202.0
1,938.4
2,184.4
344.7
187.5
328.8
15,815.1
3,524.7
887.0
103.9
171.9
1,907.0
5,091.4
61.0
302.8
329.0
15.7
68.5
95.2
384.8
1,579.6
17.1
434.2
535.1
117.0
1,483.3
144.4
1,935.6
412.3
1,142.9
1,150.6
324.8
597.1
4,069.0
195.1
208.1
130.8
154.3
57.3
755.3
1,119.0
1,253.7
314.2
231.4
466.3
1,361.3
154.9
1,248.8
55.9
1,356.9
14.4
1,907.8
8,651.8
445.3
1,175.5

Total
11,950.9
13,126.2
7,414.6
2,829.3
3,142.0
3,556.9
3,549.1
3,001.2
67,165.7
2,618.5
5,547.8
11,767.2
5,877.5
484,082.5
15,519.2
1,493.9
3,662.7
1,794.8
4,322.7
23,564.9
469.2
1,756.8
20,539.3
26,614.7
3,738.4
2,892.1
3,489.0
367,163.1
78,128.3
26,401.7
1,507.9
2,358.0
19,867.1
40,305.6
1,959.2
5,732.8
11,150.8
703.9
798.2
1,184.0
8,995.0
36,523.6
216.2
11,057.8
5,482.9
1,470.7
43,163.8
1,575.7
53,100.9
9,396.4
29,071.0
13,706.8
3,608.3
7,509.6
53,307.0
7,354.8
2,522.2
1,886.8
1,962.3
690.7
16,555.2
17,382.7
15,421.2
2,976.5
2,632.2
8,382.9
24,069.8
3,635.9
24,094.1
1,755.4
16,742.2
1,098.3
20,564.1
103,151.2
9,399.0
30,166.3

Source: Euromonitor International from national statistics/UN

28

Euromonitor International 2011

Section 2 World lifestyle trends People

Female population aged 65+ at January 1st 2010

Table: 2.21

000

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

65-69
303.2
730.6
459.0
247.9
88.7
209.4
244.1
97.4
2,538.2
221.6
153.3
746.7
288.3
22,381.8
514.2
120.5
294.0
152.8
157.2
792.8
37.9
135.7
1,330.9
2,527.2
293.6
109.4
303.3
11,942.4
3,010.0
617.9
79.5
102.3
1,670.4
4,286.3
47.7
205.8
215.1
10.6
70.4
95.0
267.4
1,262.0
13.8
333.8
393.8
89.9
1,135.2
107.6
1,530.5
324.2
878.4
784.5
284.3
506.5
2,829.2
148.0
156.3
78.3
124.1
53.4
573.1
977.8
1,065.4
259.7
198.8
398.6
974.3
119.9
943.5
36.0
1,228.4
6.7
1,487.9
6,458.7
319.8
1,002.9

70-74
263.7
625.8
366.8
187.3
109.0
269.6
246.8
75.1
2,009.9
199.9
110.1
583.0
217.4
18,242.7
375.6
124.4
212.2
114.5
126.7
659.3
40.7
123.8
1,312.1
2,540.6
317.6
117.7
253.0
9,035.0
2,343.5
503.5
64.3
104.9
1,652.8
3,737.4
33.3
266.8
165.0
6.9
69.8
91.8
195.2
955.8
15.2
297.6
326.2
71.3
778.8
83.7
1,028.3
255.7
636.7
821.0
276.5
542.1
4,074.7
105.9
165.5
66.9
100.3
48.7
400.3
868.3
982.2
198.6
162.7
337.1
841.2
109.3
730.0
40.1
1,554.4
5.2
1,292.8
4,979.4
225.8
830.9

75-79
187.9
529.3
295.8
157.4
78.9
200.0
235.3
51.2
1,378.5
182.1
69.8
498.0
171.7
12,845.0
271.0
109.0
196.5
89.1
95.2
493.1
31.9
105.5
1,300.0
1,764.7
287.6
105.9
217.3
5,678.3
1,498.2
377.0
52.1
81.3
1,459.1
3,355.8
20.2
136.1
115.4
3.9
53.5
77.7
116.2
760.1
11.6
181.6
278.8
56.0
457.3
73.7
621.3
184.8
400.0
728.8
242.1
421.7
2,516.3
67.9
147.9
49.8
86.6
45.1
249.4
656.4
983.2
169.2
145.1
252.5
624.9
78.9
634.5
26.8
861.7
3.3
1,097.0
4,107.0
162.1
696.3

80+
154.0
730.0
513.1
275.5
64.0
226.5
352.3
43.0
1,582.8
183.2
53.2
831.2
230.5
12,219.1
308.5
115.0
255.9
147.2
111.2
302.0
39.8
170.1
2,214.4
2,835.1
288.5
152.9
271.6
4,338.3
1,042.1
291.5
78.0
128.4
2,310.2
5,433.9
17.2
160.8
86.9
2.9
66.7
89.5
122.0
908.9
12.3
147.9
416.8
92.1
305.6
141.7
495.9
189.0
296.8
884.3
302.0
406.9
3,047.4
60.8
141.4
59.1
102.2
56.8
205.0
664.4
1,478.2
311.5
243.3
281.9
616.3
65.9
641.8
26.7
1,147.7
4.4
1,798.6
7,482.3
172.8
715.4

Total
908.9
2,615.7
1,634.8
868.1
340.6
905.5
1,078.5
266.7
7,509.4
786.8
386.4
2,659.0
907.9
65,688.6
1,469.3
469.0
958.5
503.5
490.2
2,247.2
150.3
535.1
6,157.3
9,667.5
1,187.3
485.8
1,045.2
30,993.9
7,893.8
1,790.0
274.0
416.9
7,092.5
16,813.4
118.4
769.5
582.5
24.3
260.4
354.0
700.8
3,886.7
52.8
960.9
1,415.6
309.3
2,676.8
406.7
3,676.0
953.6
2,211.9
3,218.6
1,104.9
1,877.3
12,467.6
382.5
611.1
254.1
413.3
204.0
1,427.8
3,166.9
4,509.0
939.0
749.9
1,270.0
3,056.7
374.1
2,949.9
129.5
4,792.2
19.5
5,676.3
23,027.5
880.6
3,245.5

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

29

World Consumer Lifestyles Databook 2011

Marital status 2010

Table: 2.22

000/% analysis

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Married
11,240.0
16,041.3
8,472.9
3,619.0
2,722.1
4,399.5
4,548.5
3,889.6
47,740.2
4,019.9
9,979.2
16,275.5
6,750.0
823,255.7
17,887.1
2,058.4
4,668.6
2,210.2
5,638.1
31,244.0
424.3
1,997.8
24,866.2
35,171.4
5,645.3
3,552.9
3,982.3
540,836.0
110,787.8
37,639.0
1,639.5
3,070.2
30,832.7
65,560.7
2,044.9
4,914.0
20,572.0
1,091.5
788.4
1,356.5
11,619.6
44,829.4
359.2
12,815.5
6,852.6
1,450.4
57,378.9
1,716.6
70,262.9
10,774.8
34,603.8
17,289.2
5,858.6
9,809.3
65,220.4
9,669.6
3,695.3
2,564.7
2,348.2
815.9
13,723.3
24,258.4
23,481.8
3,062.1
3,522.6
10,248.0
33,494.2
3,945.4
34,749.7
1,958.6
21,851.4
2,605.5
24,137.9
133,159.1
9,007.0
39,549.1

Divorced
255.4
1,632.4
2,077.7
619.7
109.4
807.7
875.3
219.5
6,134.7
318.0
3,924.9
1,848.1
759.4
13,463.8
1,990.8
137.8
1,037.8
425.3
540.1
293.9
156.5
513.1
3,887.5
6,412.6
348.5
240.9
889.7
4,424.2
1,600.0
303.1
204.5
413.0
981.3
5,088.9
38.8
531.7
1,825.8
49.6
291.8
355.8
131.6
1,969.1
17.1
468.7
1,062.7
401.0
1,863.1
447.6
275.0
544.3
946.3
1,662.9
308.2
883.5
12,825.4
155.1
270.0
129.5
299.9
103.9
1,044.9
1,270.9
1,617.7
906.0
417.4
1,246.2
1,053.1
84.0
772.8
58.8
4,170.6
22.4
5,001.4
24,392.6
1,323.8
773.8

Widowed
897.4
1,968.5
1,020.2
552.6
336.3
889.9
730.6
312.7
7,883.2
761.8
250.9
1,633.7
653.3
62,960.8
1,554.3
445.1
763.0
322.5
426.5
2,989.9
125.2
302.6
3,981.6
5,820.1
840.9
370.7
993.0
52,795.2
9,205.3
2,672.5
196.2
325.2
4,858.4
9,317.0
111.0
727.6
1,517.8
31.8
206.9
261.5
780.1
3,864.6
58.1
1,352.7
852.4
192.9
2,802.1
257.7
4,542.9
729.9
3,463.6
3,045.0
655.8
2,153.7
14,200.9
541.8
714.3
174.6
406.9
143.8
2,477.9
2,896.9
2,897.2
491.9
521.1
1,127.0
3,231.7
346.0
2,567.3
128.1
5,105.2
36.6
3,645.6
14,689.7
732.3
4,036.0

Single
23,029.8
21,023.6
10,529.3
3,617.5
5,541.1
3,555.5
4,672.6
5,609.2
133,293.5
2,463.9
432.9
14,210.6
8,972.1
434,737.7
24,677.4
1,768.4
4,043.0
2,568.0
7,083.2
43,632.4
620.1
2,537.9
30,036.7
34,317.3
4,455.3
2,966.4
4,134.7
586,787.8
110,923.7
34,301.2
2,415.6
3,709.4
23,728.7
46,252.9
4,264.8
9,811.6
16,947.3
1,324.8
953.2
1,355.3
16,020.5
58,333.9
194.7
17,744.4
7,671.7
2,063.0
96,074.9
2,436.2
109,672.5
17,063.3
54,377.7
16,170.3
3,871.9
8,523.3
49,539.1
15,879.4
2,671.4
2,207.9
2,341.6
965.2
33,246.4
20,448.3
17,931.6
4,784.4
3,324.7
10,483.8
26,525.7
5,998.6
34,362.7
3,027.0
14,613.2
2,055.2
29,180.8
136,620.7
17,782.0
42,418.1

Unknown

119.6

371.6
5,370.5

190.6
11.4
86.9

161.7

1,143.6
12.9
1.0

245.1
139.9
290.5
532.1

819.9
21.2
4.0
42.1
5.7
198.6
242.7

Married (%) Divorced (%) Widowed (%)

31.7
0.7
2.5
39.4
4.0
4.8
38.3
9.4
4.6
43.0
7.4
6.6
30.8
1.2
3.8
45.6
8.4
9.2
42.0
8.1
6.7
38.8
2.2
3.1
24.4
3.1
4.0
53.1
4.2
10.1
50.0
19.7
1.3
47.9
5.4
4.8
39.4
4.4
3.8
61.7
1.0
4.7
38.6
4.3
3.4
46.6
3.1
10.1
44.4
9.9
7.3
40.0
7.7
5.8
40.9
3.9
3.1
40.0
0.4
3.8
32.0
11.8
9.4
37.3
9.6
5.7
39.6
6.2
6.3
43.0
7.8
7.1
50.0
3.1
7.4
49.8
3.4
5.2
39.8
8.9
9.9
45.6
0.4
4.5
47.6
0.7
4.0
50.1
0.4
3.6
36.8
4.6
4.4
40.8
5.5
4.3
51.0
1.6
8.0
51.5
4.0
7.3
31.6
0.6
1.7
30.7
3.3
4.6
50.3
4.5
3.7
43.7
2.0
1.3
35.2
13.0
9.2
40.7
10.7
7.9
40.7
0.5
2.7
41.1
1.8
3.5
57.1
2.7
9.2
39.6
1.4
4.2
41.7
6.5
5.2
33.3
9.2
4.4
36.3
1.2
1.8
35.3
9.2
5.3
38.0
0.1
2.5
36.6
1.9
2.5
36.8
1.0
3.7
45.3
4.4
8.0
54.8
2.9
6.1
45.9
4.1
10.1
46.0
9.0
10.0
36.8
0.6
2.1
50.3
3.7
9.7
50.5
2.6
3.4
43.5
5.6
7.5
40.2
5.1
7.1
27.2
2.1
4.9
49.6
2.6
5.9
51.1
3.5
6.3
33.1
9.8
5.3
45.2
5.4
6.7
44.4
5.4
4.9
51.4
1.6
5.0
38.0
0.8
3.3
47.9
1.1
3.5
37.8
1.1
2.5
47.7
9.1
11.2
55.1
0.5
0.8
39.0
8.1
5.9
43.1
7.9
4.8
31.0
4.6
2.5
45.4
0.9
4.6

Single (%) Unknown (%)

65.0
51.7
47.6
43.0
62.8
1.4
36.8
43.2
55.9
68.2
0.2
32.6
2.2
26.9
41.8
52.4
32.6
53.3
0.4
40.0
0.3
38.5
46.5
51.4
0.6
55.8
46.8
47.4
47.9
42.0
39.5
41.6
41.3
49.5
47.7
45.7
0.2
54.2
49.3
39.3
36.3
0.9
65.9
0.2
61.4
41.5
53.0
0.0
42.5
40.7
56.1
53.5
30.9
54.8
46.7
47.4
5.6
60.7
0.1
50.1
59.4
58.0
1.0
57.9
0.6
42.4
36.2
39.9
34.9
60.5
36.3
43.5
43.4
47.6
65.8
41.8
39.0
51.8
42.7
45.4
40.7
1.3
57.8
47.4
0.0
58.5
0.1
31.9
0.1
43.5
0.1
47.1
44.2
61.2
0.7
48.7
0.3

Source: National statistical offices/Euromonitor International

30

Euromonitor International 2011

Section 2 World lifestyle trends People

Marriage rates 1990/1995/2002-2010

Table: 2.23

per 000 inhabitants

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
5.91
5.79
6.85
5.91
10.25
9.74
6.50

1995
5.41
4.22
6.05
5.41
5.64
7.54
5.07

2002
6.96
3.25
5.37
4.53
5.12
6.70
3.92

2003
7.54
3.21
5.35
4.59
6.84
7.06
4.03

2004
8.27
3.15
5.51
4.73
7.52
7.19
4.17

2005
8.66
3.12
5.47
4.77
7.72
7.25
4.20

2006
8.75
3.08
5.42
4.81
7.79
7.36
4.21

2007
8.94
3.04
5.33
4.85
7.79
7.39
4.24

2008
9.04
3.01
5.25
4.89
7.79
7.45
4.25

2009
9.09
2.96
5.19
4.91
7.81
7.48
4.28

2010
9.18
2.93
5.13
4.92
7.81
7.53
4.30

5.18
6.83

4.54
4.43

3.99
3.71

4.12
3.92

4.08
3.99

4.06
4.00

4.02
3.99

3.99
3.98

3.96
3.97

3.92
3.94

3.89
3.91

6.75
7.48
8.44
2.73
5.84
8.83
6.14
6.60
7.70
7.50
5.03
5.07
6.53
5.83
8.27
6.40

5.47
6.05
7.79
2.45
5.22
5.33
6.66
6.18
8.10
4.84
4.66
4.41
5.28
6.04
6.30
5.17

4.71
3.86
6.16
2.05
5.13
5.17
6.93
5.24
6.74
4.30
5.19
4.68
4.75
5.28
4.76
4.52

4.58
3.55
6.02
1.96
5.03
4.80
6.51
5.12
6.68
4.21
4.96
4.57
4.64
5.55
5.26
4.48

4.57
3.45
5.94
1.89
5.11
5.04
6.99
5.04
6.59
4.45
5.63
4.29
4.80
5.48
6.10
4.33

4.53
3.39
5.88
1.85
5.13
5.05
7.09
4.95
6.53
4.50
5.68
4.17
4.82
5.41
6.17
4.32

4.50
3.35
5.84
1.82
5.14
5.09
7.13
4.84
6.46
4.57
5.72
4.11
4.85
5.38
6.21
4.31

4.47
3.29
5.78
1.78
5.16
5.10
7.15
4.75
6.35
4.60
5.74
4.00
4.88
5.30
6.25
4.29

4.44
3.25
5.73
1.74
5.19
5.13
7.17
4.69
6.24
4.68
5.76
3.91
4.90
5.27
6.28
4.27

4.41
3.19
5.69
1.70
5.21
5.13
7.19
4.63
6.16
4.72
5.78
3.88
4.93
5.21
6.32
4.27

4.41
3.14
5.67
1.66
5.27
5.14
7.21
4.50
6.05
4.82
5.81
3.83
4.96
5.16
6.39
4.24

8.29
8.02
5.09
6.81
5.64
5.84
10.05
10.07

8.03
7.44
4.34
6.49
5.10
6.31
8.25
7.26

7.92
9.51
5.14
6.05
4.66
5.94
9.19
6.67

7.80
9.84
5.12
5.71
4.56
5.77
9.30
6.84

7.64
10.35
5.12
5.53
4.52
5.63
9.96
6.95

7.54
11.13
5.04
5.40
4.47
5.57
9.97
7.09

7.40
10.87
4.95
5.22
4.43
5.54
10.13
7.08

7.26
11.16
4.86
5.11
4.41
5.49
10.11
7.14

7.17
11.28
4.79
5.02
4.38
5.48
10.17
7.08

7.06
11.34
4.72
4.86
4.33
5.45
10.23
7.06

6.97
11.36
4.67
4.77
4.32
5.42
10.33
6.99

4.68
8.85
9.83
8.53
7.75
6.51

6.04
4.43
6.08
8.04
7.17
6.32

5.92
4.15
4.65
6.08
6.11
6.14

5.84
4.28
4.91
6.02
5.73
6.53

5.75
4.47
5.55
5.96
5.58
5.53

5.65
4.57
5.78
5.93
5.47
5.28

5.59
4.71
6.00
5.89
5.40
5.55

5.50
4.81
6.27
5.85
5.28
6.40

5.43
4.94
6.42
5.79
5.15
6.34

5.36
5.05
6.60
5.77
5.00
6.32

5.30
5.12
6.66
5.74
4.90
6.31

6.42
6.76

5.28
5.57

5.21
5.24

5.01
5.32

4.52
5.14

4.37
5.03

4.31
4.94

4.21
4.88

4.16
4.81

4.09
4.74

4.05
4.68

5.18

4.99

5.32

4.91

4.88

4.86

4.68

5.01

5.30

5.22

5.16

3.13
6.97
6.72
7.17
8.30
8.94
3.96
6.05
7.86
7.67
4.27
1.94
9.31
5.68
4.75
6.98
7.09
8.50
6.77
8.29
9.38
9.36
3.60
6.57
9.79
5.38

2.90
7.35
5.41
6.57
6.91
7.24
3.35
5.50
7.08
5.14
4.14
3.58
8.84
5.10
3.82
5.82
7.57
8.18
6.01
7.57
7.88
8.42
2.69
5.56
8.77
3.79

3.10
7.05
5.02
5.47
5.91
7.00
4.15
5.59
5.56
4.66
3.54
3.84
6.44
5.16
4.27
5.54
7.71
4.73
6.42
6.51
6.36
6.58
3.14
4.95
7.83
2.89

3.02
6.90
5.11
5.16
6.15
7.53
4.23
5.60
5.25
4.83
3.40
3.81
6.37
5.10
4.37
5.48
7.61
4.63
6.30
6.84
6.53
7.76
3.25
5.15
7.78
2.89

2.97
6.83
5.14
5.05
6.22
6.80
4.31
5.63
5.24
4.88
3.28
3.85
6.14
5.08
4.80
5.36
7.55
4.56
6.24
6.75
6.69
5.86
3.29
5.16
7.75
2.82

2.92
6.73
5.17
5.00
6.26
7.43
4.34
5.22
5.30
4.90
3.25
3.85
6.09
5.03
4.83
5.26
7.50
4.52
6.12
6.66
6.83
5.82
3.34
5.15
7.71
2.76

2.88
6.60
5.18
4.96
6.33
7.56
4.37
5.36
5.17
5.00
3.23
3.87
6.04
4.98
4.92
5.22
7.47
4.47
6.04
6.56
6.88
5.79
3.42
5.15
7.70
2.67

2.83
6.52
5.20
4.91
6.37
7.68
4.40
5.55
5.12
5.03
3.20
3.89
6.03
4.88
4.92
5.15
7.40
4.43
5.96
6.48
6.94
5.76
3.48
5.14
7.67
2.62

2.79
6.40
5.23
4.89
6.45
7.86
4.51
5.60
5.09
5.07
3.17
3.89
6.03
4.76
4.98
5.12
7.37
4.36
5.84
6.38
6.86
5.74
3.56
5.13
7.66
2.56

2.75
6.31
5.27
4.85
6.44
8.03
4.57
5.61
5.06
5.12
3.15
3.86
6.03
4.68
4.99
5.09
7.34
4.32
5.72
6.30
6.81
5.71
3.65
5.13
7.65
2.51

2.71
6.21
5.34
4.78
6.43
8.17
4.63
5.62
5.04
5.15
3.13
3.86
6.07
4.57
5.01
5.07
7.32
4.25
5.66
6.18
6.75
5.70
3.72
5.12
7.65
2.45

Source: National statistical offices/Council of Europe/UN/Euromonitor International

Notes: Rates refer to legal marriages (recognised marriages performed and registered)

www.euromonitor.com

31

World Consumer Lifestyles Databook 2011

Divorce rates 1990/1995/2002-2010

Table: 2.24

per 000 inhabitants

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2.50
2.13
1.97
3.43
2.04

2.75
2.29
0.74
4.13
3.45

2.75
2.43
0.70
3.76
2.97

2.67
2.32
0.81
3.20
3.03

2.61
2.33
0.84
3.07
2.98

2.53
2.28
0.86
2.90
3.01

2.46
2.25
0.88
2.77
3.01

2.39
2.22
0.89
2.69
3.01

2.31
2.18
0.92
2.63
3.01

2.26
2.16
0.94
2.58
3.02

2.20
2.14
0.94
2.55
3.03

0.52
1.30

0.62
1.28

0.71
1.30

0.75
1.53

0.77
1.89

0.78
2.02

0.80
2.21

0.81
2.37

0.82
2.50

0.83
2.61

0.84
2.71

2.83
0.46
0.71

2.65
0.45
0.88

2.24
0.45
0.92

2.24
0.45
1.04

2.21
0.46
1.25

2.19
0.47
1.33

2.17
0.48
1.41

2.15
0.49
1.47

2.13
0.50
1.53

2.11
0.51
1.59

2.09
0.52
1.63

1.14
3.11
2.67
0.58
1.27
3.68
2.64
1.87
1.96
0.60
0.97
2.40

0.91
3.02
2.49
0.62
1.17
5.15
2.75
2.06
2.08
1.04
1.53
2.40

1.01
3.11
2.85
0.87
0.94
2.99
2.57
2.14
2.48
1.01
1.92
2.51

1.11
3.22
2.93
0.85
0.87
2.93
2.59
2.08
2.59
1.09
2.05
2.47

1.12
3.24
2.92
0.87
0.83
3.08
2.54
2.12
2.65
1.13
2.30
2.44

1.16
3.27
2.97
0.88
0.78
3.09
2.50
2.18
2.72
1.15
2.38
2.41

1.20
3.31
3.01
0.89
0.74
3.11
2.48
2.19
2.79
1.19
2.51
2.38

1.23
3.33
3.03
0.89
0.70
3.13
2.45
2.22
2.84
1.22
2.62
2.36

1.26
3.36
3.06
0.90
0.67
3.16
2.43
2.23
2.90
1.25
2.70
2.34

1.29
3.39
3.08
0.91
0.64
3.19
2.40
2.25
2.95
1.27
2.78
2.32

1.32
3.42
3.11
0.91
0.61
3.21
2.38
2.27
3.01
1.29
2.86
2.31

0.64
0.67

0.62
0.56

1.36
0.49
1.28
1.56
2.66

1.70
0.48
1.58
1.47
2.42

0.73
0.98
0.66
1.66
0.72
2.27
1.77
2.10

0.76
1.05
0.68
1.65
0.77
2.22
1.72
2.19

0.78
1.06
0.69
1.65
0.78
2.09
1.81
2.29

0.81
1.19
0.69
1.63
0.80
2.05
1.80
2.37

0.82
1.31
0.70
1.62
0.81
2.02
1.80
2.42

0.84
1.42
0.70
1.60
0.82
1.98
1.79
2.45

0.86
1.52
0.70
1.59
0.84
1.95
1.77
2.49

0.87
1.54
0.70
1.59
0.85
1.93
1.76
2.51

0.88
1.54
0.70
1.58
0.85
1.90
1.76
2.54

1.17
4.04
3.45

1.91
3.13
2.81

1.92
2.54
3.04

1.95
2.07
3.06

1.97
2.27
3.19

1.97
2.30
3.24

1.99
2.34
3.33

2.00
2.38
3.39

2.02
2.41
3.46

2.04
2.44
3.53

2.06
2.47
3.58

0.35
0.64

0.41
0.65

0.58
0.82

0.59
0.80

0.61
0.81

0.62
0.80

0.64
0.75

0.65
0.72

0.66
0.73

0.67
0.73

0.67
0.73

1.91
2.61

2.22
2.61

2.06
2.61

1.94
2.61

1.94
2.60

1.85
2.62

1.81
2.63

1.76
2.64

1.73
2.65

1.70
2.66

1.67
2.66

2.40

2.38

2.31

2.36

2.41

2.40

2.28

2.20

2.14

2.14

2.15

1.12
0.92
1.42
3.79
0.67
1.08
1.19
1.68
0.93
0.73
1.07
0.60
2.27
1.98
1.36
0.82
1.48
0.46

1.00
1.23
1.57
4.49
0.67
0.96
1.22
1.68
0.80
0.76
1.51
0.84
2.56
2.24
1.58
0.93
0.87
0.47

1.19
2.71
1.46
5.86
0.86
1.33
1.39
2.04
1.23
0.90
3.05
1.03
2.39
2.26
2.73
0.97
1.03
0.72

1.27
2.13
1.52
5.51
0.89
1.06
1.57
1.99
1.23
0.92
3.49
1.04
2.36
2.30
2.88
0.99
1.06
0.72

1.48
2.23
1.62
4.41
0.91
1.19
1.51
2.02
1.16
0.93
3.61
1.05
2.24
2.44
3.03
1.01
1.08
0.75

1.51
2.30
1.67
4.22
0.93
1.03
1.59
2.09
1.18
0.96
3.81
1.09
2.21
2.49
3.16
1.03
1.09
0.76

1.55
2.35
1.72
4.09
0.94
1.11
1.62
2.16
1.19
0.97
4.05
1.09
2.19
2.56
3.29
1.05
1.11
0.77

1.59
2.40
1.78
3.98
0.95
1.16
1.65
2.20
1.20
0.99
4.19
1.10
2.15
2.61
3.42
1.06
1.12
0.78

1.62
2.45
1.82
3.89
0.97
1.19
1.68
2.26
1.21
1.00
4.36
1.12
2.12
2.66
3.53
1.08
1.13
0.78

1.65
2.48
1.87
3.81
0.98
1.20
1.70
2.30
1.21
1.01
4.50
1.14
2.11
2.70
3.63
1.09
1.14
0.79

1.68
2.50
1.90
3.74
0.99
1.20
1.72
2.33
1.21
1.02
4.63
1.15
2.08
2.74
3.74
1.11
1.15
0.80

3.74
1.17
2.93
4.74
1.03

3.87
0.94
2.93
3.65
0.65

3.80
0.94
2.71
3.89
0.66

3.71
0.86
2.81
3.74
0.72

3.65
0.89
2.83
3.64
0.81

3.62
0.91
2.87
3.55
0.82

3.57
0.94
2.91
3.46
0.83

3.53
0.97
2.92
3.37
0.84

3.49
1.00
2.94
3.30
0.85

3.45
1.04
2.96
3.23
0.86

3.42
1.07
2.97
3.17
0.87

Source: National statistical offices/Council of Europe/UN/Euromonitor International

Notes: Rates refer to final divorce decrees granted under civil law

32

Euromonitor International 2011

Section 2 World lifestyle trends People

First marriage: average age of men 1990/1995/2002-2010

Table: 2.25

years

Algeria
Argentina
Australia
Austria (a)
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia (b)
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan (c)
Kazakhstan (d)
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore (e)
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
29.1

1995
30.3

2002
30.2

2003
30.1

2004
30.0

2005
29.9

2006
29.9

2007
29.8

2008
29.6

2009
29.5

2010
29.4

26.3
26.6
26.2
23.9
26.3
23.5
25.8
24.7

27.2
28.2
26.5
23.7
27.4
23.5
26.5
26.0

29.0
30.2
27.6
24.8
29.6
23.4
27.6
28.1

29.2
30.4
27.6
24.9
30.1
23.4
27.7
28.4

29.0
30.6
27.5
25.1
30.5
23.4
28.1
28.8

29.5
30.9
27.5
25.7
30.6
23.3
28.3
29.1

29.6
31.4
27.5
25.8
30.6
23.3
28.3
29.3

29.6
31.6
27.4
25.8
30.7
23.2
29.0
29.0

29.7
31.7
28.1
25.9
30.8
23.2
29.1
29.3

29.8
32.0
28.2
25.9
30.8
23.2
29.3
29.5

29.9
32.2
28.3
26.0
30.9
23.1
29.4
29.7

27.9
25.7
23.8
25.6
26.9
24.0
30.2
24.9
25.6
24.6
28.5
27.8
28.4
28.0
28.9
24.2
23.9
23.8
24.4
28.3
26.1
28.4
28.4
26.9
24.5

29.0
25.8
24.2
26.0
27.5
26.7
31.7
24.5
25.8
25.7
29.7
29.2
29.7
28.9
30.0
25.0
23.8
24.0
25.4
29.7
26.8
29.9
28.5
28.1
24.6

29.8
25.9
24.9
26.6
28.5
29.7
32.9
24.3
25.3
28.2
31.3
31.0
31.8
30.6
30.1
28.2
23.6
24.0
26.1
32.4
27.5
31.7
29.1
29.3
26.6

30.0
25.9
25.0
26.8
28.7
30.2
33.4
24.3
25.3
28.2
31.5
31.3
32.0
30.8
30.0
28.6
23.5
24.0
26.1
31.6
27.5
31.9
29.2
29.3
26.7

30.3
25.9
25.1
26.8
28.7
30.5
33.7
24.3
25.2
28.7
32.1
31.6
32.4
31.0
30.2
29.0
23.5
24.1
26.2
31.8
27.6
32.2
29.3
29.4
26.9

30.5
26.0
25.2
26.9
29.0
30.7
33.8
24.4
25.2
28.8
31.8
31.9
32.6
31.3
30.2
29.3
23.5
24.1
26.2
32.0
27.6
32.6
29.8
29.5
26.9

30.7
26.0
25.2
27.0
29.1
31.0
33.8
24.4
25.2
29.0
32.1
31.2
32.6
31.6
30.2
29.7
23.4
24.1
26.2
32.1
27.6
32.6
30.0
29.5
26.9

30.8
26.0
25.3
27.1
29.7
31.1
34.1
24.4
25.3
29.4
32.3
31.3
32.6
31.7
30.3
29.8
23.4
24.1
26.2
32.3
27.7
32.6
30.1
29.6
26.9

31.0
26.1
25.4
27.1
29.8
31.4
34.8
24.4
25.3
29.6
32.5
31.4
32.9
31.7
30.3
30.0
23.4
24.2
26.2
32.4
27.7
32.7
30.1
29.7
27.0

31.0
26.1
25.5
27.2
30.0
31.4
34.9
24.4
25.4
29.6
32.1
31.6
32.9
31.8
30.3
30.2
23.4
24.2
26.2
32.6
27.8
32.7
30.2
29.7
27.0

31.0
26.1
25.6
27.2
30.1
31.4
35.0
24.5
25.4
29.8
32.2
31.8
33.1
31.8
30.3
30.3
23.3
24.2
26.3
32.6
27.8
32.8
30.2
29.8
27.0

26.3
24.1
24.2

26.3
24.8
24.3

26.3
27.5
26.4

26.3
27.5
26.7

26.3
27.8
26.9

26.3
28.2
27.0

26.2
28.4
27.3

26.2
28.5
27.7

26.2
28.8
28.0

26.2
28.9
28.1

26.2
28.9
28.3

23.3

23.2

23.2

23.1

23.1

23.1

23.1

23.1

23.1

23.1

23.1

28.9
28.2
27.7
24.5
28.5
25.1
25.8
26.3
24.7
26.0
25.0
24.3

30.3
29.4
28.8
25.4
30.0
25.5
25.7
26.2
25.1
26.8
26.0
24.3

32.1
30.7
31.0
26.2
32.2
26.4
25.7
26.1
26.2
28.0
27.3
25.6

32.2
30.8
31.4
26.2
32.5
26.4
25.7
26.1
26.5
28.0
27.7
25.7

32.3
31.1
31.4
26.3
32.9
26.4
25.7
26.1
26.7
28.6
28.3
25.9

32.4
31.2
31.7
26.3
32.2
26.4
25.8
26.0
27.2
28.9
28.5
26.0

32.4
31.3
31.7
26.4
33.4
26.6
25.8
26.0
27.4
29.1
28.6
26.2

32.5
31.5
31.8
26.4
33.4
27.2
25.8
26.0
27.7
29.4
28.7
26.3

32.6
31.6
31.9
26.4
33.6
27.3
25.9
26.0
27.8
29.4
28.7
26.5

32.6
31.8
32.1
26.5
33.8
27.4
25.9
26.0
27.9
29.5
28.8
26.6

32.7
31.9
32.3
26.5
34.0
27.5
25.9
25.9
27.9
29.5
28.8
26.7

28.7
24.1
26.6
28.3
27.8
27.8
30.2
29.2
29.7
25.9
30.2
25.0
23.6
24.1

29.4
24.9
27.9
30.9
28.4
29.2
31.5
29.8
30.3
26.4
31.7
25.8
23.4
24.1

30.0
26.8
30.1
32.5
29.8
30.6
33.5
30.5
31.0
27.4
32.3
25.9
24.2
25.5

29.1
27.2
30.1
32.6
29.9
30.9
33.6
30.6
31.0
27.6
32.3
25.9
24.4
25.5

29.4
27.6
30.3
32.6
30.1
31.2
33.8
30.8
31.0
27.7
32.4
26.0
24.6
25.8

29.8
28.2
30.6
32.7
30.3
31.5
34.0
31.0
31.0
27.7
32.4
26.0
24.6
25.9

29.7
28.5
30.6
32.8
30.5
31.8
34.2
31.0
31.1
27.8
32.4
26.1
24.6
25.9

29.8
28.6
30.7
32.9
30.7
32.0
34.4
31.0
31.1
27.9
32.5
26.1
24.6
25.9

29.8
28.6
30.8
33.0
30.8
32.1
34.5
31.0
31.1
28.0
32.5
26.2
24.7
26.0

29.8
28.7
30.8
33.1
31.0
32.3
34.6
31.1
31.2
28.0
32.5
26.3
24.8
26.0

30.0
28.7
31.0
33.2
31.2
32.4
34.7
31.2
31.2
28.1
32.6
26.5
24.8
26.1

26.1
26.1
25.4
23.4

27.9
26.9
25.1
22.6

30.1
26.9
24.9
22.5

30.8
27.1
24.9
22.5

31.3
27.0
24.9
22.6

31.5
27.5
24.9
22.7

31.8
27.7
24.9
22.7

31.8
27.1
24.9
22.8

31.9
27.2
24.9
22.9

31.9
27.2
24.9
23.0

32.0
27.3
24.9
23.0

Source: Council of Europe/Euromonitor International/National Statistical Offices

Notes: (a) Average, (b) Mean age at time of first marriage, (c) Http://www.europaworld.org/week169/women19304.htm, (d) Defined on the base of marriage registration data, (e) Yrb 03 :
Marriages between spinsters and bachelors

www.euromonitor.com

33

World Consumer Lifestyles Databook 2011

First marriage: average age of women 1990/1995/2002-2010

Table: 2.26

years

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia (a)
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan (b, c)
Kazakhstan (d)
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco (e)
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore (f)
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
24.3

1995
25.9

2002
25.8

2003
25.7

2004
25.7

2005
25.6

2006
25.5

2007
25.4

2008
25.3

2009
25.2

2010
25.1

24.2
24.9
23.2
22.0
24.3
20.3
22.8
21.4

25.1
26.1
22.9
21.6
25.4
20.7
23.3
22.6

27.1
27.5
23.4
22.5
27.3
20.6
24.4
24.5

27.3
27.7
23.3
22.7
27.8
20.6
24.4
25.2

28.0
27.9
23.3
22.9
29.1
20.6
25.2
25.5

28.0
28.1
23.4
23.5
29.1
20.5
24.5
25.8

27.6
28.6
23.3
23.6
29.0
20.5
25.4
25.9

27.6
28.8
23.3
23.6
28.8
20.5
26.0
25.9

28.0
28.9
23.8
23.8
28.7
20.5
26.0
26.1

28.1
28.7
24.0
23.9
28.6
20.5
26.1
26.1

28.3
28.8
24.0
23.9
28.7
20.5
26.2
26.1

26.0
23.3
22.1
22.2
23.1
21.4
27.6
21.8
19.6
22.5
26.5
25.6
25.2
23.8
26.3
21.9
19.3
19.2
20.6
26.5
23.1
25.6
25.9
22.9
22.3

27.1
23.4
22.5
22.5
24.1
24.6
29.3
21.4
19.7
23.5
27.0
26.9
26.4
25.3
26.9
22.9
19.2
19.4
22.1
27.9
23.7
26.9
26.3
24.9
21.0

27.6
23.5
23.1
22.6
25.4
27.2
30.5
21.3
19.5
25.5
29.1
28.8
28.8
27.3
27.6
25.7
19.0
19.6
23.2
32.5
24.3
28.9
27.4
26.8
23.8

27.7
23.5
23.2
22.4
25.6
27.7
31.0
21.3
19.4
25.7
29.2
29.1
29.0
27.6
28.0
26.1
19.0
19.6
23.2
30.0
24.3
29.1
27.5
26.8
23.9

27.7
23.5
23.3
22.4
25.8
28.0
31.4
21.3
19.4
26.1
29.7
29.4
29.4
27.8
28.3
26.5
19.0
19.6
23.2
30.2
24.4
29.5
27.6
26.9
24.0

27.8
23.6
23.3
22.4
26.1
28.1
31.4
21.3
19.4
26.3
29.6
29.7
29.6
28.1
28.5
26.9
18.9
19.6
23.2
30.4
24.4
29.8
28.0
27.0
24.1

27.8
23.6
23.5
22.4
26.3
28.4
31.5
21.3
19.4
26.5
29.7
29.6
29.6
28.4
28.7
27.3
18.9
19.7
23.2
30.6
24.5
29.4
28.2
27.1
24.2

27.9
23.6
23.5
22.5
26.7
28.5
31.8
21.4
19.5
27.0
29.9
29.5
29.5
28.6
28.8
27.5
18.9
19.7
23.2
30.8
24.5
29.9
28.3
27.1
24.3

28.0
23.6
23.6
22.6
26.7
28.7
32.4
21.4
19.5
27.2
30.2
29.5
29.6
28.7
28.9
27.7
18.9
19.8
23.2
30.9
24.5
29.9
28.3
27.2
24.4

28.1
23.7
23.7
22.6
26.8
29.1
32.9
21.4
19.5
27.4
29.7
29.5
29.6
28.7
28.9
27.9
18.9
19.8
23.2
31.1
24.6
29.9
28.4
27.2
24.4

28.2
23.7
23.7
22.7
26.8
29.1
33.0
21.4
19.5
27.6
29.7
29.7
29.6
28.8
29.0
28.0
18.9
19.8
23.2
31.2
24.6
29.9
28.4
27.3
24.4

23.0
22.3
22.4

23.0
22.9
22.4

23.0
25.4
24.3

23.0
25.4
24.5

23.0
25.6
24.8

23.0
26.0
24.9

23.0
26.3
25.1

22.9
26.4
25.5

22.9
26.7
25.8

22.9
26.9
25.8

22.9
27.0
25.9

20.1
24.5
24.4
25.9
25.5
17.3
26.0
20.5
21.5
23.8
22.6
23.9
22.0
21.9

20.0
24.6
26.0
27.1
26.8
17.9
27.6
21.2
21.4
23.7
22.7
24.9
22.8
22.0

20.0
25.4
27.6
28.2
28.4
18.5
29.5
22.3
21.4
23.6
24.0
26.4
24.1
23.4

20.0
25.2
27.7
28.2
28.8
18.5
29.7
22.3
21.4
23.6
24.3
26.4
24.4
23.6

19.9
25.6
27.7
28.4
29.0
18.6
30.0
22.4
21.4
23.6
24.5
27.0
25.0
23.8

19.9
26.2
27.8
28.5
29.1
18.6
30.4
22.5
21.5
23.6
25.1
27.3
25.2
23.9

19.9
26.2
27.9
28.6
29.4
18.6
30.6
22.7
21.5
23.6
25.2
27.5
25.3
24.1

19.9
26.2
27.9
28.7
29.4
18.7
30.8
22.8
21.5
23.5
25.3
27.6
25.3
24.3

19.9
26.2
28.0
28.8
29.6
18.7
31.1
22.9
21.5
23.5
25.5
27.6
25.4
24.5

19.9
26.3
28.0
28.9
29.6
18.7
31.2
23.0
21.6
23.5
25.6
27.7
25.4
24.5

19.9
26.3
28.1
29.0
29.7
18.7
31.4
23.1
21.6
23.5
25.7
27.8
25.5
24.7

23.6
25.8
21.9
23.8
25.8
24.8
25.6
27.5
26.8
25.7
23.5
24.4
21.5
22.5
21.7

24.0
26.3
22.6
25.2
27.8
25.4
27.1
28.7
27.4
26.2
23.8
25.6
22.2
22.3
21.5

25.3
26.9
24.2
27.4
29.1
27.0
28.6
30.1
28.2
26.8
24.3
26.1
22.7
22.9
22.7

25.5
26.6
24.6
27.5
29.1
27.1
28.9
30.4
28.4
26.8
24.4
26.1
22.6
23.2
23.0

25.7
26.7
25.0
27.8
29.2
27.3
29.2
30.5
28.6
26.8
24.5
26.1
22.7
23.4
23.0

25.8
26.9
25.6
28.2
29.3
27.5
29.4
30.7
28.7
26.8
24.5
26.1
22.7
23.3
23.2

26.0
27.0
25.8
28.1
29.4
27.7
29.6
30.8
28.7
26.9
24.5
26.2
22.8
23.3
23.3

26.3
27.2
25.9
28.1
29.5
27.9
29.8
31.0
28.7
26.9
24.6
26.2
22.8
23.3
23.3

26.4
27.3
25.9
28.2
29.5
28.0
29.9
31.1
28.7
26.9
24.6
26.3
22.9
23.4
23.4

26.5
27.4
25.9
28.3
29.6
28.2
29.9
31.2
28.8
27.0
24.6
26.3
22.9
23.4
23.4

26.6
27.5
26.0
28.3
29.7
28.4
30.0
31.3
28.8
27.0
24.7
26.4
22.9
23.4
24.5

24.3
23.9
22.1
22.1

26.0
24.5
21.9
21.4

27.9
25.3
21.7
21.3

28.0
25.3
21.7
21.3

28.5
25.5
21.7
21.4

29.4
25.9
21.7
21.4

29.7
26.0
21.7
21.5

29.7
25.5
21.7
21.6

29.8
25.6
21.7
21.6

29.8
25.7
21.7
21.7

30.0
25.7
21.7
21.8

Source: Council of Europe/Euromonitor International/National Statistical Offices

Notes: (a) It includes marriage and living with first partner, (b) Http://www.europaworld.org/week169/women19304.htm, (c) Website http://www.arabwomenconnect.org/docs/JO_JNCW_npaaj1.doc, (d) Defined on the base of marriage registration data, (e) Mean age does not include those marrying for the first time who
are aged 15-19 years, (f) Yrb 03 : Marriages between spinsters and bachelors

34

Euromonitor International 2011

Section 2 World lifestyle trends People

Urban population 1990/1995/2002-2010

Table: 2.27

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
13,168.4
28,267.6
14,573.6
4,851.7
3,833.3
6,725.2
9,588.5
3,707.3
111,573.6
5,883.7
4,980.9
21,211.3
10,977.8
297,647.9
22,670.3
2,580.7
7,729.9
4,356.4
5,662.4
22,810.0
1,122.6
2,825.6
41,898.7
57,845.7
5,949.6
5,603.2
6,785.3
214,884.3
54,251.5
31,957.8
1,997.0
4,217.5
37,829.9
77,989.9
2,350.3
9,343.9
4,270.5
2,026.7
1,842.3
2,513.9
9,075.2
59,971.3
283.6
12,004.7
8,928.4
2,951.0
34,342.9
3,051.7
35,399.7
14,910.7
29,538.3
23,275.2
4,632.2
12,611.4
108,736.2
12,451.5
3,822.4
3,047.1
2,999.2
1,015.0
19,121.1
31,520.8
29,249.1
7,086.0
4,535.0
14,925.1
15,974.7
4,760.2
32,584.9
1,652.5
34,823.3
1,413.8
50,693.7
187,740.1
16,638.4
13,418.4

1995
15,827.7
30,826.8
15,560.9
5,219.2
3,990.4
6,926.8
9,805.2
4,445.6
125,702.6
5,636.3
6,370.6
22,760.4
12,121.6
348,049.0
25,709.4
2,605.8
7,685.6
4,440.7
6,589.2
24,917.6
1,013.8
2,949.1
43,263.6
59,756.4
6,278.0
6,156.1
6,739.5
247,288.4
68,086.4
37,469.6
2,083.3
5,048.0
38,041.4
81,162.2
3,366.0
8,872.4
5,214.2
1,545.7
1,717.8
2,458.2
11,319.7
67,296.5
320.3
13,931.3
9,393.3
3,141.9
42,931.7
3,193.8
41,513.3
16,692.4
37,068.7
23,530.3
5,043.2
12,240.0
108,321.7
14,360.9
3,847.1
3,524.5
3,010.8
1,011.3
22,543.5
35,166.2
29,856.1
7,335.5
4,751.9
16,401.3
17,415.6
5,492.7
36,809.1
1,896.4
34,770.3
1,886.7
51,570.8
204,156.3
19,173.2
16,201.6

2002
19,243.0
34,159.0
17,212.5
5,384.9
4,179.1
7,053.2
10,018.7
5,438.7
145,857.0
5,492.8
8,584.2
25,062.9
13,664.8
498,891.2
29,863.6
2,603.3
7,556.0
4,572.0
7,756.2
28,401.9
942.2
3,190.9
45,412.4
60,324.9
6,648.2
6,744.1
6,652.7
295,318.2
93,865.6
44,722.2
2,325.4
6,018.7
38,380.2
83,512.9
3,994.3
8,396.0
6,652.9
1,987.4
1,592.0
2,326.2
14,396.2
76,050.4
369.3
15,924.6
10,283.4
3,388.6
57,640.5
3,515.5
52,457.0
19,150.4
48,111.0
23,628.7
5,590.7
11,958.5
106,725.4
17,608.6
3,842.3
4,176.0
2,985.1
1,012.3
26,722.9
38,469.3
31,326.0
7,425.2
4,916.3
18,138.4
19,457.7
6,178.3
43,171.2
2,138.4
32,488.3
3,076.6
52,995.6
225,924.8
23,023.8
20,219.4

2003
19,755.6
34,570.2
17,467.2
5,414.4
4,216.0
7,058.7
10,068.0
5,589.9
148,775.3
5,488.0
8,936.9
25,330.4
13,878.0
520,623.0
30,464.5
2,620.5
7,565.0
4,592.2
7,941.5
28,968.3
938.7
3,225.9
45,835.8
60,444.1
6,698.9
6,730.8
6,653.1
302,303.4
97,736.7
45,589.4
2,373.1
6,132.4
38,643.6
83,843.9
4,106.1
8,420.8
6,896.9
2,050.3
1,580.5
2,317.2
14,842.3
77,195.3
374.0
16,197.8
10,412.8
3,459.8
60,034.8
3,579.6
54,182.8
19,493.0
49,820.9
23,572.0
5,686.2
11,929.9
106,321.3
18,115.7
3,837.3
4,114.8
2,991.7
1,012.9
27,323.5
38,666.7
31,889.7
7,454.4
4,963.2
18,340.2
19,744.4
6,268.6
44,052.1
2,187.2
32,233.3
3,230.5
53,236.6
228,589.4
23,580.3
20,786.4

2004
20,276.4
34,980.0
17,711.5
5,448.9
4,254.0
7,068.7
10,111.1
5,742.5
151,701.2
5,485.3
9,300.5
25,610.6
14,086.4
539,652.1
31,068.7
2,642.3
7,588.1
4,608.1
8,126.3
29,516.5
936.1
3,241.3
46,254.3
60,486.6
6,748.4
6,783.5
6,673.5
309,329.9
101,628.8
46,467.8
2,421.6
6,245.9
39,078.0
84,097.9
4,227.7
8,488.0
7,155.3
2,112.3
1,574.7
2,308.9
15,361.7
78,278.3
378.5
16,476.1
10,529.3
3,515.4
62,505.3
3,640.0
55,970.5
19,855.2
51,559.5
23,512.4
5,775.9
11,897.6
105,818.4
18,621.2
3,834.6
4,166.7
3,001.8
1,014.7
27,917.5
38,829.8
32,451.2
7,486.7
5,002.7
18,512.3
20,040.8
6,360.4
44,975.2
2,239.0
32,015.2
3,363.9
53,516.1
231,404.0
24,130.6
21,365.9

2005
20,804.5
35,397.2
17,986.8
5,500.7
4,301.6
7,075.7
10,162.2
5,896.2
154,550.3
5,487.5
9,672.6
25,889.1
14,291.1
558,818.4
31,676.1
2,662.9
7,614.2
4,625.5
8,309.2
30,063.8
933.6
3,256.6
46,654.0
60,518.5
6,811.8
6,813.2
6,684.4
316,561.9
105,527.8
47,366.5
2,483.9
6,359.4
39,527.0
84,278.3
4,358.5
8,570.7
7,429.5
2,175.6
1,568.5
2,296.7
15,863.5
79,319.8
381.3
16,763.1
10,640.0
3,557.7
65,049.3
3,701.4
57,833.2
20,204.8
53,321.5
23,460.1
5,862.4
11,880.3
104,719.4
19,120.4
3,830.9
4,265.8
3,012.8
1,015.7
28,499.4
38,953.8
33,019.4
7,518.6
5,045.6
18,686.2
20,351.8
6,455.4
45,840.4
2,291.2
31,832.8
3,428.5
53,885.7
234,207.7
24,675.4
21,956.4

2006
21,339.9
35,824.8
18,293.8
5,544.5
4,355.0
7,079.9
10,228.9
6,050.4
157,375.7
5,488.9
10,053.4
26,184.9
14,492.3
574,022.1
32,288.0
2,681.1
7,653.4
4,644.7
8,490.6
30,650.2
932.0
3,276.4
47,042.2
60,535.9
6,874.7
6,857.1
6,698.2
324,011.4
109,429.8
48,293.3
2,555.4
6,475.5
39,793.7
84,472.3
4,501.4
8,669.9
7,719.8
2,237.4
1,562.7
2,284.2
16,370.9
80,351.5
380.8
17,063.5
10,730.3
3,605.0
67,669.9
3,765.3
59,775.4
20,548.9
55,103.1
23,407.4
5,942.2
11,860.1
104,104.8
19,611.0
3,830.5
4,401.4
3,026.5
1,019.7
29,068.8
39,144.0
33,624.4
7,553.6
5,079.6
18,857.0
20,678.9
6,554.4
46,757.5
2,343.8
31,627.8
3,529.2
54,233.0
237,112.4
25,214.6
22,557.8

2007
21,883.5
36,260.5
18,664.3
5,587.0
4,414.2
7,095.3
10,302.5
6,205.5
160,143.4
5,487.0
10,443.0
26,474.8
14,690.2
590,729.6
32,904.1
2,701.4
7,692.8
4,668.0
8,670.8
31,303.4
929.6
3,294.4
47,457.1
60,517.1
6,937.2
6,925.9
6,719.1
331,686.8
113,323.3
49,245.3
2,631.5
6,587.9
40,130.6
84,680.1
4,655.1
8,801.5
8,028.2
2,296.2
1,555.7
2,273.2
16,884.6
81,378.5
379.3
17,376.5
10,827.6
3,646.4
70,362.9
3,832.2
61,796.7
20,912.9
56,897.7
23,355.3
6,022.8
11,833.0
103,778.4
20,094.0
3,832.3
4,588.6
3,035.7
1,025.5
29,625.8
39,356.9
34,217.9
7,613.7
5,118.4
19,045.1
21,020.9
6,657.2
47,662.6
2,397.0
31,509.1
3,707.3
54,663.3
240,115.7
25,748.5
23,169.9

2008
22,434.8
36,700.7
19,021.8
5,618.1
4,475.9
7,118.4
10,385.4
6,361.2
162,838.8
5,486.1
10,840.5
26,774.7
14,884.3
603,595.6
33,522.3
2,718.4
7,780.3
4,697.4
8,851.5
32,010.3
927.0
3,315.6
48,028.3
60,527.1
6,994.4
6,995.7
6,731.1
339,601.2
117,196.4
50,215.6
2,698.5
6,698.8
40,551.3
84,850.2
4,810.7
8,941.5
8,354.3
2,351.4
1,548.2
2,262.4
17,386.4
82,390.2
377.6
17,701.0
10,921.3
3,684.4
73,123.2
3,911.2
63,904.5
21,270.9
58,701.8
23,326.0
6,098.0
11,814.9
103,773.0
20,572.7
3,836.4
4,839.4
3,046.6
1,029.7
30,164.1
39,580.6
34,713.7
7,659.1
5,184.5
19,224.9
21,376.8
6,763.2
48,576.5
2,451.0
31,367.4
3,886.7
55,046.0
242,989.8
26,276.8
23,795.9

2009
22,992.3
37,139.7
19,384.6
5,646.5
4,541.3
7,145.3
10,468.5
6,517.7
165,416.8
5,485.4
11,244.9
27,081.0
15,076.2
619,268.5
34,140.7
2,733.3
7,857.7
4,735.0
9,034.8
32,770.8
924.8
3,336.4
48,431.1
60,458.7
7,059.2
7,064.1
6,745.8
347,783.3
121,037.3
51,195.8
2,741.5
6,809.4
40,945.0
85,022.9
4,955.9
9,109.1
8,699.1
2,405.0
1,541.5
2,254.7
17,884.0
83,566.4
375.8
18,034.2
11,029.1
3,725.0
75,944.0
3,992.1
66,108.9
21,628.4
60,518.3
23,324.7
6,171.5
11,790.5
103,690.4
21,053.6
3,842.6
4,987.6
3,059.3
1,033.8
30,675.2
39,814.4
35,145.1
7,704.1
5,263.0
19,388.3
21,742.8
6,871.1
49,515.4
2,506.1
31,267.9
4,068.3
55,482.5
245,676.6
26,798.3
24,433.9

2010
23,555.0
37,572.7
19,692.9
5,668.8
4,607.8
7,170.6
10,544.9
6,675.0
167,973.5
5,479.6
11,655.1
27,372.0
15,265.3
634,798.2
34,758.0
2,749.7
7,906.1
4,754.1
9,221.9
33,550.4
922.8
3,357.1
48,822.2
60,350.5
7,131.0
7,130.9
6,763.9
356,235.0
124,831.3
52,177.4
2,758.3
6,918.3
41,290.2
85,120.5
5,082.6
9,281.5
9,063.4
2,458.4
1,534.1
2,243.6
18,383.8
84,830.1
374.3
18,374.1
11,126.1
3,764.6
78,817.7
4,071.6
68,414.1
21,990.0
62,343.6
23,339.7
6,242.7
11,770.0
103,615.4
21,541.1
3,850.6
5,076.7
3,069.5
1,039.5
31,154.8
40,016.7
35,514.8
7,747.5
5,328.2
19,553.4
22,118.3
6,980.0
50,544.0
2,562.5
31,213.6
4,218.4
55,855.3
248,136.3
27,313.1
25,087.8

% growth
1990-2010
78.9
32.9
35.1
16.8
20.2
6.6
10.0
80.1
50.5
-6.9
134.0
29.0
39.1
113.3
53.3
6.5
2.3
9.1
62.9
47.1
-17.8
18.8
16.5
4.3
19.9
27.3
-0.3
65.8
130.1
63.3
38.1
64.0
9.1
9.1
116.2
-0.7
112.2
21.3
-16.7
-10.8
102.6
41.5
32.0
53.1
24.6
27.6
129.5
33.4
93.3
47.5
111.1
0.3
34.8
-6.7
-4.7
73.0
0.7
66.6
2.3
2.4
62.9
27.0
21.4
9.3
17.5
31.0
38.5
46.6
55.1
55.1
-10.4
198.4
10.2
32.2
64.2
87.0

Source: National statistical offices/UN/Euromonitor International

www.euromonitor.com

35

World Consumer Lifestyles Databook 2011

Rural population 1990/1995/2002-2010

Table: 2.28

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

% growth
1990-2010
-2.0
-26.9
-3.4
-1.9
28.0
-28.3
-21.5
13.2
-27.8
-27.7
14.5
1.7
-15.5
-15.6
9.6
-23.9
1.4
-0.9
-1.4
49.8
-10.0
-7.2
-5.0
0.5
-0.3

1990
12,114.1
4,229.9
2,491.5
2,793.1
3,298.6
3,463.8
359.3
2,963.3
37,996.8
2,883.6
7,252.1
6,486.2
2,212.7
829,392.1
10,533.6
2,197.3
2,570.7
779.0
4,616.1
29,771.9
448.0
2,148.8
14,678.3
21,267.1
4,171.3
101.3
3,589.5
626,248.9
123,133.7
24,775.4
1,509.9
442.7
18,864.5
45,621.1
903.7
6,954.1
19,162.9
41.2
825.8
1,179.8
9,027.1
23,999.8
306.8
12,803.0
5,964.1
501.7
62,995.4
1,181.4
80,376.3
6,514.3
31,020.8
14,712.8
5,363.8
10,600.0
38,928.9
3,807.3
3,763.0

1995
12,437.6
3,944.8
2,510.9
2,724.2
3,653.1
3,283.6
325.4
3,038.6
35,989.4
2,671.6
7,683.8
6,541.7
2,288.5
850,451.0
10,749.6
2,063.0
2,631.2
775.1
4,817.5
33,211.9
434.3
2,149.7
14,489.0
21,782.2
4,317.1

2002
12,171.1
3,517.5
2,438.9
2,680.2
3,962.3
2,897.7
291.0
3,222.9
33,266.4
2,398.3
8,042.2
6,309.7
2,115.3
777,378.8
11,223.9
1,840.8
2,650.5
796.3
4,867.8
38,660.2
419.0
2,004.0
14,247.3
22,115.4
4,320.5

2003
12,129.9
3,453.3
2,428.2
2,687.8
3,986.5
2,839.9
287.9
3,245.5
32,762.0
2,357.9
8,080.9
6,345.7
2,076.7
763,907.0
11,276.8
1,821.7
2,638.3
791.3
4,832.0
39,459.9
417.3
1,980.4
14,231.0
22,092.6
4,307.5

2004
12,089.7
3,392.1
2,415.9
2,691.2
4,011.7
2,780.4
285.3
3,266.6
32,162.3
2,316.0
8,116.2
6,384.6
2,040.4
752,617.9
11,326.2
1,799.5
2,623.4
789.5
4,793.1
40,289.0
414.9
1,978.5
14,207.3
22,045.0
4,292.3

2005
12,050.1
3,334.4
2,408.0
2,705.8
4,045.7
2,724.4
283.6
3,285.9
31,524.3
2,273.5
8,150.8
6,423.0
2,006.4
741,061.6
11,373.2
1,781.0
2,606.4
785.9
4,753.3
41,126.6
413.9
1,980.0
14,171.0
21,982.4
4,271.0

2006
12,011.5
3,280.5
2,404.1
2,721.4
4,081.4
2,670.7
282.5
3,303.4
30,782.7
2,229.8
8,184.4
6,464.6
1,974.9
733,537.9
11,416.5
1,761.7
2,597.7
782.8
4,712.4
41,928.8
412.6
1,979.2
14,124.6
21,902.1
4,250.4

2007
11,974.6
3,229.9
2,408.2
2,727.5
4,118.5
2,619.2
282.0
3,319.0
29,976.6
2,192.2
8,216.9
6,501.2
1,945.9
723,750.4
11,455.4
1,738.5
2,594.4
779.1
4,671.0
42,667.0
410.2
1,982.5
14,081.2
21,797.8
4,231.9

2008
11,938.6
3,182.3
2,410.0
2,733.7
4,154.0
2,571.6
281.5
3,332.9
29,132.7
2,154.1
8,247.9
6,536.7
1,919.6
717,694.4
11,489.8
1,716.6
2,600.8
778.4
4,629.9
43,354.7
408.2
1,984.9
14,077.5
21,690.7
4,217.0

2009
11,903.2
3,136.7
2,412.0
2,736.6
4,189.0
2,526.7
281.5
3,345.2
28,317.0
2,121.2
8,276.8
6,570.0
1,894.1
708,751.5
11,519.0
1,695.3
2,609.9
776.5
4,590.3
43,990.5
405.8
1,989.9
14,017.9
21,543.7
4,192.7

2010
11,867.6
3,093.0
2,407.1
2,740.0
4,220.6
2,482.1
282.1
3,355.8
27,449.8
2,084.1
8,303.3
6,595.9
1,869.4
699,619.8
11,542.2
1,671.3
2,606.2
771.9
4,553.0
44,609.9
403.3
1,994.3
13,949.8
21,371.0
4,159.0

3,597.2
682,612.0
123,415.0
24,735.1
1,514.3
496.9
18,803.0
44,407.8
938.0
7,084.3
22,277.9
29.9
782.8
1,184.8
9,369.5
24,428.1
279.9
13,019.3
6,030.8
531.6
67,517.7
1,154.7
88,884.1
6,752.0
31,547.8
14,734.7
4,974.3
10,045.5
40,138.2
3,893.7
3,712.2

3,522.2
756,497.1
116,992.6
23,757.7
1,574.4
551.3
18,613.6
43,972.1
1,108.5
6,455.0
26,465.9
35.7
753.8
1,149.4
10,130.6
24,859.0
248.8
13,570.8
5,821.9
559.9
73,420.3
1,008.6
102,736.6
7,087.5
31,712.2
14,613.5
4,738.6
9,875.0
38,924.0
4,318.8
3,657.8

3,489.3
766,737.5
115,918.8
23,637.5
1,590.6
557.3
18,677.5
43,850.1
1,138.8
6,446.0
27,094.7
36.4
751.0
1,145.3
10,206.2
24,804.3
246.2
13,623.0
5,779.8
567.4
74,235.2
972.7
104,510.9
7,141.9
31,713.7
14,646.5
4,721.3
9,842.9
38,642.4
4,379.9
3,643.3

3,443.2
776,800.3
114,814.5
23,513.8
1,606.1
563.1
18,810.2
43,689.1
1,171.9
6,463.2
27,735.0
37.1
744.5
1,136.9
10,219.4
24,723.5
243.7
13,675.6
5,728.7
572.2
75,038.3
937.4
106,253.4
7,176.4
31,712.4
14,678.2
4,698.8
9,813.6
38,349.8
4,438.0
3,628.5

3,413.2
786,479.8
113,682.5
23,398.4
1,625.2
570.7
18,935.4
43,489.7
1,207.4
6,504.1
28,387.3
37.8
737.9
1,128.6
10,264.2
24,627.1
241.9
13,731.9
5,665.6
576.2
75,829.3
905.0
107,982.5
7,223.3
31,707.2
14,713.7
4,666.9
9,778.2
38,754.9
4,492.3
3,609.9

3,378.4
795,740.4
112,523.9
23,291.5
1,653.7
577.0
18,958.0
43,297.3
1,245.4
6,549.4
29,051.8
38.4
731.9
1,119.1
10,269.4
24,522.8
243.5
13,789.4
5,603.9
579.7
76,603.3
874.9
109,694.4
7,275.6
31,695.3
14,749.6
4,627.4
9,750.1
38,648.7
4,541.7
3,590.6

3,338.8
804,577.1
111,346.3
23,191.3
1,681.0
582.7
19,000.7
43,090.7
1,285.4
6,595.4
29,726.5
39.0
724.8
1,111.7
10,288.7
24,412.3
246.3
13,847.6
5,530.4
581.9
77,359.0
849.0
111,380.9
7,307.8
31,676.9
14,770.2
4,586.2
9,722.6
38,442.6
4,586.4
3,569.9

3,307.8
812,995.8
110,148.7
23,096.2
1,702.8
588.9
19,068.0
42,842.0
1,324.9
6,630.0
30,411.0
39.5
718.5
1,104.0
10,252.0
24,294.2
249.3
13,904.6
5,461.9
584.3
78,089.0
826.0
113,047.6
7,345.3
31,650.4
14,789.6
4,544.6
9,681.7
38,235.8
4,627.8
3,547.9

3,274.0
821,000.4
108,927.4
22,999.9
1,708.5
594.1
19,108.4
42,572.1
1,360.5
6,667.4
31,102.9
40.0
712.0
1,095.2
10,214.3
24,220.9
252.2
13,958.4
5,381.1
585.5
78,784.9
807.1
114,699.2
7,382.1
31,618.6
14,811.2
4,498.7
9,644.7
38,213.6
4,667.0
3,524.6

3,235.8
828,608.3
107,685.5
22,900.2
1,697.5
599.5
19,110.9
42,242.5
1,389.8
6,703.5
31,799.5
40.4
706.2
1,085.5
10,168.0
24,166.8
254.8
14,007.2
5,313.3
587.9
79,441.2
786.4
116,339.2
7,412.9
31,579.9
14,827.6
4,451.8
9,599.8
38,170.3
4,704.9
3,500.3

-9.9
32.3
-12.5
-7.6
12.4
35.4
1.3
-7.4
53.8
-3.6
65.9
-2.0
-14.5
-8.0
12.6
0.7
-16.9
9.4
-10.9
17.2
26.1
-33.4
44.7
13.8
1.8
0.8
-17.0
-9.4
-1.9
23.6
-7.0

2,270.4
981.3
17,624.1
11,348.5
9,577.2
1,441.1
2,138.8
5,231.5
38,316.6
3,454.7
22,090.4
2,015.5
16,733.4
425.4
6,463.3
61,882.7
3,102.5
52,829.0

2,337.9
978.2
18,831.3
9,926.8
9,487.0
1,480.9
2,267.1
4,776.6
40,107.2
3,442.3
22,464.8
2,291.0
16,530.4
524.3
6,372.6
62,122.1
2,919.0
56,755.6

2,393.9
981.7
19,474.6
9,152.8
9,638.2
1,483.9
2,339.4
4,267.2
42,216.9
3,444.9
22,305.3
2,495.3
15,752.6
519.6
6,222.0
61,801.8
2,309.9
60,336.1

2,387.5
982.2
19,525.1
9,192.6
9,774.0
1,486.4
2,350.7
4,180.5
42,382.1
3,437.4
22,281.5
2,516.7
15,590.2
543.8
6,201.1
61,621.5
2,217.0
60,652.3

2,378.3
981.8
19,559.6
9,209.6
9,894.2
1,489.0
2,361.4
4,092.2
42,524.2
3,429.9
22,212.4
2,535.1
15,427.6
581.2
6,183.7
61,488.1
2,130.9
60,937.3

2,372.0
981.9
19,574.1
9,184.3
10,018.6
1,492.8
2,369.5
4,002.9
42,651.1
3,423.0
22,188.4
2,552.0
15,268.4
676.2
6,174.2
61,352.9
2,050.7
61,186.7

2,362.6
983.6
19,569.7
9,153.2
10,133.8
1,494.2
2,379.5
3,913.4
42,765.0
3,416.9
22,103.5
2,566.9
15,121.4
719.5
6,160.1
61,250.6
1,976.5
61,400.1

2,355.9
984.7
19,547.3
9,099.5
10,266.4
1,499.7
2,390.4
3,831.4
42,862.7
3,411.3
22,026.7
2,580.4
14,956.6
673.4
6,153.4
61,174.7
1,907.7
61,580.6

2,347.0
986.8
19,503.5
9,026.2
10,342.6
1,498.0
2,409.0
3,733.4
42,939.4
3,406.1
22,009.7
2,592.6
14,824.9
615.4
6,140.0
61,069.9
1,843.9
61,727.0

2,336.0
988.9
19,434.6
8,932.3
10,375.6
1,497.4
2,438.8
3,645.6
42,989.2
3,400.4
22,001.7
2,603.8
14,694.9
547.9
6,129.8
60,923.8
1,785.0
61,844.0

2,327.2
989.4
19,337.6
8,857.8
10,413.5
1,496.8
2,457.6
3,551.6
43,006.4
3,393.9
21,929.6
2,614.0
14,569.0
507.0
6,110.4
60,725.9
1,730.4
61,931.9

2.5
0.8
9.7
-21.9
8.7
3.9
14.9
-32.1
12.2
-1.8
-0.7
29.7
-12.9
19.2
-5.5
-1.9
-44.2
17.2

Source: National statistical offices/UN/Euromonitor International

36

Euromonitor International 2011

Section 2 World lifestyle trends People

Population density 1990/1995/2002-2010

Table: 2.29

persons per sq km

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
10.62
11.87
2.22
92.72
85.70
328.53
6.16
17.68
79.25
25.88
3.05
17.74
120.83
29.93
133.29
121.15
37.13
52.82
37.16
16.33
103.30
226.60
78.52
5,762.12
115.44
282.91
97.92
34.84
50.91
215.35
192.77
339.03
36.88
6.10
41.17
116.04
43.00
57.00
55.10
43.20
43.40
55.59
441.13
13.11
106.87
13.91
150.19
16.74
203.10
124.79
109.25
101.21
9.01
7.56
85.85
4,547.91
109.60
99.22
30.26
434.21
77.74
20.78
166.85
560.06
106.27
52.88
71.04
7.81
88.99
22.00
236.25
27.25
22.38
203.53

1995
11.87
12.71
2.35
96.34
91.85
50.34
334.56
6.91
19.11
75.10
29.73
3.22
19.38
128.49
32.86
83.50
133.52
122.93
41.20
58.40
34.16
16.74
105.45
233.57
82.20
6,218.28
115.03
312.76
105.71
38.20
52.22
256.23
193.28
344.40
48.78
5.91
48.30
88.42
40.20
58.12
62.97
47.18
44.11
60.39
456.88
13.95
121.27
14.29
169.15
18.32
230.13
125.71
109.48
97.11
9.06
8.49
85.55
5,260.45
111.20
98.78
34.07
456.73
78.77
21.49
175.48
588.44
112.59
57.51
77.02
8.91
88.55
28.84
239.51
29.07
25.05
224.15

2002
13.19
13.77
2.56
97.82
98.54
49.06
340.48
8.00
21.17
72.53
35.17
3.45
21.22
136.83
37.03
79.49
132.09
126.52
50.83
67.37
32.11
17.06
108.93
236.31
85.09
6,812.22
113.53
353.77
116.40
42.05
56.61
303.60
193.78
349.75
57.83
5.50
58.19
113.53
37.72
55.45
74.65
51.91
45.43
66.09
477.05
15.00
143.90
14.87
201.32
20.50
267.71
124.86
112.89
94.98
8.89
10.20
84.88
6,186.67
111.83
99.01
38.04
492.02
82.09
21.71
181.39
622.55
120.72
61.94
85.08
9.86
83.27
43.02
244.77
31.40
28.72
259.40

2003
13.39
13.89
2.59
98.27
99.24
48.80
342.00
8.16
21.46
72.13
36.00
3.48
21.46
137.71
37.62
79.45
132.05
126.88
51.43
68.74
31.99
17.09
109.68
236.62
85.39
6,798.79
113.17
359.56
117.94
42.51
57.54
309.14
194.88
350.33
59.44
5.51
59.72
117.10
37.49
55.24
76.24
52.47
45.59
66.82
479.64
15.29
147.42
14.96
205.86
20.81
273.45
124.80
113.74
94.68
8.85
10.46
84.66
5,989.52
111.81
99.06
38.58
494.41
83.46
21.79
182.85
625.75
121.60
62.47
86.19
10.01
82.55
45.15
245.68
31.68
29.25
262.65

2004
13.59
14.02
2.62
98.73
99.98
48.56
343.34
8.32
21.73
71.73
36.84
3.52
21.69
138.54
38.21
79.37
132.17
127.21
52.02
70.12
31.87
17.14
110.40
236.64
85.65
6,852.02
112.88
365.31
119.48
42.97
58.47
314.65
196.81
350.58
61.19
5.54
61.30
120.62
37.29
54.98
77.86
52.99
45.73
67.56
481.58
15.52
151.02
15.04
210.44
21.12
279.28
125.50
114.48
94.40
8.80
10.73
84.46
6,047.46
111.85
99.13
39.09
496.17
84.83
21.87
184.10
628.08
122.46
63.02
87.30
10.16
81.89
47.19
246.76
31.97
29.77
265.43

2005
13.79
14.15
2.65
99.53
100.98
48.32
344.98
8.48
22.00
71.44
37.70
3.55
21.92
139.36
38.80
79.41
132.29
127.54
52.60
71.52
31.79
17.19
111.06
236.55
85.98
6,882.02
112.68
371.00
121.01
43.45
59.65
320.24
198.76
350.53
63.08
5.58
62.93
124.21
37.08
54.65
79.52
53.47
45.81
68.33
482.98
15.70
154.68
15.14
215.10
21.43
285.17
124.62
115.11
94.18
8.76
10.98
84.21
6,191.29
111.95
99.19
39.58
497.04
86.23
21.96
185.38
630.43
123.32
63.58
88.39
10.31
81.30
49.10
248.25
32.26
30.30
268.14

2006
14.00
14.29
2.69
100.25
102.09
48.06
347.14
8.63
22.24
71.06
38.58
3.59
22.15
140.18
39.39
79.39
132.70
127.92
53.16
72.91
31.72
17.28
111.69
236.40
86.31
6,926.36
112.45
376.62
122.52
43.96
61.10
325.90
199.74
350.53
65.13
5.64
64.61
127.71
36.89
54.30
81.08
53.95
46.41
69.13
483.83
15.89
158.41
15.25
219.84
21.74
291.10
125.41
115.55
93.97
8.72
11.24
83.99
6,342.07
112.04
99.47
40.05
498.53
87.70
22.05
186.48
632.69
124.18
64.18
89.47
10.45
80.69
50.82
249.63
32.57
30.83
270.77

2007
14.22
14.43
2.74
100.84
103.27
47.88
349.56
8.79
22.47
70.71
39.47
3.63
22.37
140.93
39.98
79.34
133.17
128.38
53.72
74.31
31.61
17.35
112.37
236.08
86.65
6,995.86
112.24
382.17
124.02
44.48
62.60
331.36
201.03
350.54
67.32
5.70
66.34
131.05
36.67
54.00
82.71
54.42
46.51
69.96
484.54
16.06
162.19
15.38
224.65
22.05
297.06
125.31
115.98
93.76
8.68
11.48
83.77
6,602.30
112.09
99.81
40.49
499.96
89.13
22.21
187.72
635.64
125.04
64.81
90.55
10.59
80.21
52.40
251.38
32.89
31.35
273.33

2008
14.43
14.57
2.79
101.30
104.44
47.76
352.27
8.95
22.69
70.35
40.38
3.66
22.60
141.66
40.57
79.25
134.38
129.05
54.28
75.71
31.50
17.44
113.40
235.83
86.98
7,066.39
112.03
387.66
125.50
45.02
63.89
336.77
202.69
350.32
69.53
5.77
68.11
134.17
36.45
53.71
84.12
54.88
46.60
70.82
485.28
16.21
166.03
15.51
229.55
22.36
303.02
125.29
116.35
93.50
8.67
11.72
83.57
6,913.43
112.13
100.12
40.90
501.51
90.27
22.32
189.84
637.91
125.89
65.46
91.71
10.73
79.74
53.85
252.91
33.24
31.88
275.82

2009
14.65
14.72
2.84
101.67
105.66
47.67
355.02
9.10
22.90
70.04
41.30
3.70
22.82
142.38
41.15
79.14
135.50
129.90
54.86
77.11
31.39
17.53
114.03
235.22
87.29
7,135.48
111.82
393.11
126.94
45.56
64.60
342.12
204.17
350.05
71.58
5.84
69.93
137.20
36.23
53.45
85.52
55.45
46.69
71.68
486.08
16.37
169.89
15.70
234.55
22.66
309.01
125.36
116.65
93.24
8.66
11.96
83.38
7,114.98
112.17
100.44
41.26
502.93
91.20
22.42
192.55
640.01
126.70
66.11
92.92
10.87
79.34
55.22
254.67
33.52
32.41
278.25

2010
14.87
14.86
2.88
101.99
106.85
47.57
357.56
9.26
23.10
69.64
42.22
3.74
23.05
143.06
41.73
79.00
136.08
130.24
55.46
78.52
31.28
17.61
114.62
234.42
87.59
7,202.96
111.59
398.51
128.35
46.10
64.68
347.40
205.35
349.42
73.35
5.92
71.80
140.22
36.02
53.12
86.90
56.07
46.78
72.55
486.95
16.53
173.76
15.89
239.67
22.97
315.00
125.46
116.92
92.96
8.66
12.21
83.19
7,242.08
112.20
100.74
41.58
504.25
92.02
22.53
194.65
641.99
127.47
66.77
94.17
11.02
79.03
56.52
256.13
33.78
32.93
280.65

Source: National statistical offices/UN/Euromonitor International

www.euromonitor.com

37

World Consumer Lifestyles Databook 2011

House and Home

Households 1990/1995/2002-2010

Table: 2.30

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
3,509.6
8,771.7
5,698.5
2,996.1
1,404.6
3,535.4
3,958.8
1,366.3
34,731.0
3,000.4
2,206.8
9,822.5
3,109.9
276,911.0
6,491.3
1,536.4
4,032.4
2,265.0
2,049.9
10,652.3
521.0
2,036.7
21,542.0
34,775.0
3,168.2
1,559.0
3,889.5
148,435.3
40,126.0
10,560.1
1,011.8
1,227.5
19,687.6
40,670.0
517.3
3,676.2
4,791.2
306.5
833.8
1,292.3
3,443.9
16,202.8
161.3
3,969.3
6,061.0
1,147.0
17,307.9
1,751.4
15,598.3
4,390.5
11,407.3
12,112.6
3,129.1
7,377.5
42,280.2
2,693.9
2,408.6
725.5
1,814.9
636.3
6,732.1
11,355.0
11,626.9
3,830.0
2,859.8
5,026.5
12,317.8
1,535.7
11,188.6
581.0
14,559.0
336.7
23,206.6
93,347.0
3,750.9
13,404.0

1995
4,084.6
9,475.6
6,347.4
3,131.0
1,588.5
3,733.7
4,094.6
1,568.5
39,648.0
2,913.9
2,616.5
10,679.2
3,569.4
316,423.1
7,647.2
1,527.5
4,147.4
2,357.6
2,407.4
12,328.7
572.0
2,180.9
22,830.0
36,938.0
3,402.9
1,797.1
3,869.2
167,717.5
45,037.0
12,018.1
1,104.1
1,509.2
20,822.0
43,900.0
706.9
3,939.0
5,787.8
244.8
809.6
1,335.8
4,104.7
19,848.3
170.4
4,566.5
6,516.0
1,251.5
20,492.3
1,859.3
17,618.7
5,019.8
13,408.1
12,501.0
3,294.1
7,202.2
48,871.9
2,907.4
2,460.0
902.7
1,918.9
651.5
8,978.3
12,958.2
12,784.9
4,234.1
3,098.0
5,731.2
14,056.5
1,758.4
13,232.3
621.0
15,774.7
413.2
24,281.8
98,990.0
4,399.2
15,413.0

2002
4,935.7
10,174.9
7,197.2
3,371.3
1,751.7
3,958.3
4,319.0
1,944.9
47,558.7
2,927.1
3,238.3
11,750.6
4,141.4
358,445.4
9,608.6
1,483.8
4,292.1
2,456.1
2,978.4
15,256.7
585.4
2,354.1
24,741.7
38,720.0
3,704.6
2,086.6
3,887.2
195,833.2
55,041.0
15,067.4
1,288.0
1,872.6
22,010.8
47,808.1
872.9
4,339.8
7,293.3
304.5
803.2
1,365.9
5,239.4
23,158.6
179.5
5,425.5
6,934.0
1,365.4
25,618.6
1,972.6
21,494.2
5,977.4
16,064.7
13,337.0
3,726.8
7,320.2
52,711.0
3,710.0
2,521.2
1,143.2
2,098.2
688.7
11,859.6
14,985.5
14,631.1
4,390.0
3,233.0
6,839.4
16,249.2
2,091.0
15,749.5
688.8
18,701.2
586.3
25,583.3
109,297.0
5,389.6
17,553.4

2003
5,079.2
10,280.1
7,306.9
3,397.8
1,774.0
3,987.2
4,361.9
2,020.0
48,534.6
2,932.1
3,335.2
11,937.6
4,219.5
363,078.0
9,921.4
1,487.4
4,315.8
2,466.7
3,077.3
15,733.9
586.1
2,377.1
25,059.8
38,944.0
3,745.1
2,120.5
3,917.5
199,657.8
56,791.1
15,598.1
1,325.7
1,901.5
22,358.9
48,274.2
905.8
4,426.0
7,527.6
311.9
804.7
1,374.5
5,399.5
23,651.1
180.5
5,543.8
6,996.0
1,388.1
26,408.9
1,986.2
21,971.7
6,124.9
16,478.0
13,508.3
3,804.0
7,341.0
52,842.3
3,860.0
2,526.2
1,132.2
2,124.4
694.7
12,142.8
15,367.0
15,064.7
4,407.0
3,263.8
6,961.6
16,538.8
2,137.5
16,085.8
699.6
19,121.0
612.6
25,778.5
111,278.0
5,523.7
17,865.3

2004
5,228.9
10,389.0
7,412.2
3,429.5
1,797.2
4,011.1
4,402.3
2,101.3
49,512.3
2,935.5
3,432.4
12,113.4
4,299.0
367,551.0
10,242.2
1,491.5
4,342.1
2,480.9
3,182.0
16,227.5
586.8
2,403.0
25,373.9
39,122.0
3,784.8
2,155.3
3,956.6
203,457.9
58,550.1
16,174.4
1,365.6
1,950.1
22,813.2
48,690.0
941.5
4,515.9
7,767.9
319.0
806.6
1,381.3
5,559.2
24,196.4
181.4
5,665.3
7,049.3
1,411.0
27,211.4
1,997.9
22,452.9
6,276.2
16,897.4
13,669.7
3,875.2
7,360.3
52,930.6
3,999.0
2,531.9
1,151.9
2,149.9
700.7
12,415.4
15,776.5
15,487.4
4,426.0
3,291.7
7,085.6
16,821.8
2,194.3
16,426.1
710.6
19,437.9
637.6
25,991.2
112,000.0
5,650.0
18,182.7

2005
5,384.5
10,503.7
7,529.4
3,475.3
1,821.0
4,032.8
4,439.7
2,187.8
50,497.5
2,937.1
3,529.5
12,277.6
4,379.2
371,918.6
10,570.9
1,496.5
4,366.2
2,498.6
3,292.4
16,738.0
587.9
2,429.5
25,689.0
39,178.0
3,827.4
2,190.7
4,002.0
207,242.7
60,327.4
16,806.7
1,413.4
1,989.2
23,267.7
49,062.5
979.2
4,603.3
8,014.4
326.2
808.0
1,384.7
5,719.3
24,803.6
182.1
5,790.1
7,091.0
1,433.2
28,025.3
2,011.0
22,950.0
6,431.7
17,322.3
13,827.0
3,938.5
7,382.1
52,954.2
4,147.2
2,535.6
1,184.9
2,175.4
706.3
12,677.0
16,211.0
15,905.8
4,445.4
3,319.9
7,206.9
17,109.5
2,239.8
16,770.3
722.0
19,672.2
660.7
26,245.9
113,343.0
5,777.9
18,502.9

2006
5,544.0
10,624.5
7,596.2
3,512.0
1,845.6
4,052.0
4,488.2
2,272.8
51,489.2
2,936.7
3,625.9
12,437.5
4,460.2
376,252.9
10,907.7
1,500.5
4,401.4
2,516.3
3,408.3
17,266.0
588.9
2,453.8
25,991.7
39,767.0
3,870.4
2,226.5
4,046.6
211,005.5
62,097.9
17,501.8
1,469.5
2,026.8
23,611.8
49,439.4
1,019.5
4,686.4
8,267.5
333.2
809.5
1,386.8
5,879.5
25,456.0
182.8
5,918.6
7,146.1
1,454.2
28,849.1
2,051.4
23,465.4
6,591.3
17,751.8
13,982.7
3,992.7
7,404.7
52,947.2
4,294.9
2,540.1
1,228.9
2,199.0
713.5
12,929.4
16,649.9
16,323.2
4,465.2
3,345.0
7,308.0
17,399.0
2,291.0
17,119.0
733.6
19,821.3
681.5
26,488.3
114,384.0
5,937.2
18,825.4

2007
5,707.1
10,751.2
7,795.0
3,545.8
1,871.4
4,068.3
4,533.2
2,359.1
52,486.7
2,934.8
3,722.0
12,598.3
4,542.4
380,560.3
11,248.1
1,503.8
4,437.2
2,532.0
3,524.1
17,809.2
588.9
2,481.6
26,296.0
39,824.7
3,914.2
2,261.4
4,090.6
214,746.6
63,869.1
18,232.1
1,522.0
2,068.0
23,885.9
49,800.5
1,062.1
4,767.2
8,527.1
339.8
810.0
1,389.5
6,039.6
26,138.7
183.5
6,051.1
7,190.5
1,473.6
29,682.1
2,064.8
23,997.1
6,755.4
18,185.8
14,135.4
4,043.8
7,424.3
52,914.3
4,439.0
2,544.6
1,288.1
2,220.4
720.9
13,171.5
17,079.4
16,735.4
4,499.6
3,367.6
7,402.4
17,689.0
2,344.0
17,474.6
745.6
19,933.3
700.3
26,721.7
116,011.0
6,078.8
19,150.7

2008
5,874.9
10,883.0
7,918.8
3,577.6
1,898.3
4,082.5
4,572.3
2,445.0
53,488.2
2,931.7
3,817.9
12,755.0
4,625.6
384,792.5
11,596.1
1,506.5
4,468.6
2,547.4
3,640.8
18,364.8
588.7
2,507.5
26,592.9
39,886.5
3,957.8
2,296.3
4,132.9
218,463.8
65,637.8
18,989.8
1,571.3
2,106.4
24,126.2
50,143.9
1,105.0
4,845.1
8,792.7
346.0
810.3
1,391.2
6,199.3
26,857.4
184.2
6,186.7
7,233.3
1,492.2
30,525.2
2,104.5
24,545.4
6,922.4
18,623.7
14,288.5
4,089.6
7,441.7
52,858.7
4,584.7
2,549.2
1,366.3
2,240.3
728.0
13,412.8
17,457.5
17,081.0
4,523.3
3,387.9
7,508.4
17,979.1
2,395.4
17,834.8
757.8
19,997.4
717.4
26,951.8
117,276.8
6,225.8
19,479.2

2009
6,046.4
11,018.5
8,043.2
3,607.8
1,926.4
4,094.4
4,609.7
2,530.5
54,491.9
2,927.4
3,914.2
12,910.9
4,709.7
388,968.2
11,952.4
1,508.7
4,495.9
2,562.1
3,757.4
18,928.6
588.3
2,530.9
26,883.1
39,942.6
4,000.9
2,330.9
4,171.9
222,153.1
67,395.4
19,754.8
1,616.5
2,144.7
24,345.7
50,468.3
1,145.7
4,920.6
9,063.7
352.2
810.6
1,392.3
6,357.9
27,588.0
184.9
6,324.6
7,278.9
1,510.5
31,379.8
2,123.1
25,109.4
7,095.8
19,064.7
14,435.0
4,130.3
7,457.5
52,781.0
4,730.1
2,553.9
1,416.5
2,258.6
734.9
13,654.4
17,805.2
17,376.5
4,547.4
3,406.9
7,609.6
18,265.7
2,448.6
18,198.5
770.2
20,020.0
733.4
27,179.5
118,526.6
6,379.4
19,811.5

2010
6,221.4
11,156.7
8,167.8
3,636.6
1,955.1
4,104.1
4,644.9
2,616.0
55,496.1
2,922.0
4,011.3
13,067.2
4,794.7
393,101.3
12,317.2
1,510.5
4,519.5
2,575.8
3,875.5
19,502.3
587.8
2,553.2
27,165.7
39,982.2
4,043.5
2,364.8
4,206.6
225,811.8
69,140.6
20,505.6
1,656.8
2,183.3
24,548.0
50,773.7
1,182.1
4,993.7
9,339.3
358.6
810.7
1,392.5
6,515.4
28,316.8
185.6
6,464.1
7,321.2
1,528.6
32,246.9
2,141.3
25,688.2
7,276.5
19,508.1
14,570.2
4,167.1
7,471.2
52,681.7
4,875.4
2,558.6
1,450.5
2,275.6
741.6
13,901.5
18,113.4
17,641.7
4,570.9
3,425.7
7,712.6
18,546.8
2,501.9
18,565.6
783.0
20,007.8
749.0
27,405.6
119,859.9
6,530.2
20,148.0

% growth
1990-2010
77.3
27.2
43.3
21.4
39.2
16.1
17.3
91.5
59.8
-2.6
81.8
33.0
54.2
42.0
89.7
-1.7
12.1
13.7
89.1
83.1
12.8
25.4
26.1
15.0
27.6
51.7
8.2
52.1
72.3
94.2
63.8
77.9
24.7
24.8
128.5
35.8
94.9
17.0
-2.8
7.8
89.2
74.8
15.0
62.9
20.8
33.3
86.3
22.3
64.7
65.7
71.0
20.3
33.2
1.3
24.6
81.0
6.2
99.9
25.4
16.6
106.5
59.5
51.7
19.3
19.8
53.4
50.6
62.9
65.9
34.8
37.4
122.4
18.1
28.4
74.1
50.3

Source: National statistical offices/Euromonitor International

38

Euromonitor International 2011

Section 2 World lifestyle trends House and Home

Households by annual disposable income band 2010

Table: 2.31

% of total households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Over
US$500
100.0
99.9
100.0
100.0
100.0
100.0
100.0
90.5
99.6
99.8
93.4
100.0
100.0
98.5
99.5
99.8
100.0
100.0
99.7
100.0
100.0
100.0
100.0
100.0
100.0
99.9
100.0
99.3
99.4
98.6
100.0
100.0
100.0
100.0
99.9
100.0
92.0
100.0
99.8
99.9
99.6
99.8

Over
US$750
100.0
99.9
99.9
100.0
100.0
99.9
100.0
85.4
99.3
99.5
88.1
100.0
100.0
97.0
99.0
99.7
100.0
100.0
99.2
100.0
100.0
100.0
100.0
100.0
100.0
99.9
100.0
98.3
98.5
97.5
100.0
99.9
100.0
100.0
99.8
99.9
81.1
100.0
99.6
99.7
99.3
99.5

Over
US$1,000
99.9
99.8
99.9
100.0
100.0
99.8
100.0
80.6
98.9
99.0
82.3
100.0
100.0
95.0
98.2
99.4
100.0
100.0
98.3
99.9
100.0
100.0
100.0
100.0
100.0
99.8
100.0
96.8
97.3
96.2
99.9
99.9
100.0
100.0
99.6
99.9
68.7
100.0
99.3
99.6
98.8
99.2

Over
US$1,750
99.2
99.5
99.8
100.0
100.0
98.7
100.0
67.3
97.3
96.3
64.7
99.9
99.9
87.4
95.0
98.6
100.0
99.9
92.9
99.4
99.9
100.0
100.0
99.9
99.9
99.5
100.0
90.1
91.4
92.0
99.8
99.7
100.0
100.0
98.7
99.4
39.3
100.0
98.3
98.7
96.9
98.0

Over
US$2,500
97.1
99.2
99.6
100.0
99.8
95.4
99.9
56.3
95.3
91.5
49.7
99.8
99.7
78.5
90.7
97.5
100.0
99.7
83.8
97.8
99.6
100.0
100.0
99.9
99.9
99.2
99.9
80.7
82.9
87.2
99.7
99.5
100.0
99.9
97.4
98.3
24.1
100.0
96.9
97.6
94.3
96.5

Over
US$5,000
72.9
97.6
98.9
100.0
81.5
65.4
99.7
32.3
86.5
65.6
21.1
99.2
97.9
50.6
72.5
92.1
99.9
99.0
50.6
77.8
96.5
99.9
100.0
99.4
99.3
97.6
98.4
46.6
49.7
70.4
98.9
98.5
99.8
99.6
90.1
89.1
8.2
99.9
90.2
91.5
83.1
89.6

Over
US$7,500
42.7
95.6
97.9
99.9
44.7
34.6
99.2
19.8
76.4
40.3
10.4
98.4
93.7
32.3
55.5
85.2
99.3
97.8
31.3
48.1
89.1
99.8
99.9
98.5
98.4
95.6
93.2
24.9
26.7
55.1
97.8
96.9
99.3
99.0
79.8
71.8
4.3
99.7
81.5
83.0
70.5
81.2

Over
US$10,000
25.3
93.3
96.7
99.8
27.2
19.0
98.5
13.0
66.5
24.2
6.0
97.3
86.9
22.1
42.5
77.4
97.0
96.1
21.3
29.0
77.4
99.4
99.8
97.2
97.0
93.3
82.6
14.1
14.8
42.6
96.4
95.0
98.5
98.2
68.3
52.3
2.8
99.5
72.0
73.2
58.7
72.4

Over
US$15,000
11.4
88.1
93.9
99.1
13.7
7.9
96.3
6.5
49.5
10.1
2.7
94.3
68.1
11.6
26.5
61.1
81.8
91.7
12.0
13.1
50.6
97.9
99.2
93.4
93.0
88.1
52.8
5.9
6.0
25.2
92.8
90.1
95.6
95.8
47.0
24.8
1.5
98.8
53.3
53.5
40.1
56.1

Over
US$25,000
4.5
76.4
86.8
94.4
6.1
3.2
88.6
2.6
28.0
3.6
1.2
86.0
34.8
4.8
13.0
33.9
33.9
79.7
5.8
5.2
19.2
89.9
95.0
81.9
80.9
76.4
17.5
2.3
2.6
9.7
83.5
78.3
84.8
88.2
21.2
7.3
0.8
96.4
26.3
25.0
20.2
32.9

Over
US$35,000
2.8
65.1
78.7
83.3
3.8
2.1
77.6
1.5
17.2
2.4
0.8
75.9
18.2
2.8
7.9
17.7
14.3
65.9
3.6
3.3
9.1
74.9
84.8
67.4
66.2
65.1
7.9
1.5
1.7
4.6
72.6
65.4
69.5
77.8
10.6
3.8
0.5
92.7
12.9
11.6
11.6
20.2

99.9
100.0
99.8
96.4
100.0
100.0
98.9
98.2
100.0
100.0
100.0
99.9
100.0
99.9
99.9
100.0
100.0
93.5
100.0
100.0
100.0
100.0
100.0
98.9
100.0
100.0
98.9
99.4
100.0
100.0
99.9
99.8
94.7

99.8
100.0
99.6
91.1
100.0
100.0
97.9
96.4
99.9
100.0
100.0
99.8
100.0
99.9
99.9
100.0
100.0
90.7
99.9
100.0
100.0
100.0
99.9
97.9
100.0
100.0
97.9
98.5
100.0
100.0
99.8
99.6
90.0

99.5
100.0
99.4
83.8
100.0
100.0
96.7
94.3
99.9
100.0
100.0
99.7
100.0
99.7
99.8
100.0
100.0
88.1
99.9
100.0
100.0
100.0
99.9
96.7
99.9
100.0
96.7
97.0
100.0
100.0
99.7
99.3
84.6

98.0
100.0
98.8
59.1
100.0
98.6
92.2
86.3
99.6
100.0
99.9
98.7
99.8
98.9
99.6
100.0
99.9
81.0
99.7
100.0
100.0
100.0
99.7
92.5
99.6
99.8
92.0
89.0
100.0
100.0
99.3
98.3
67.4

95.1
99.9
98.0
40.4
100.0
90.1
86.9
77.1
99.0
100.0
99.8
97.2
99.6
97.3
99.4
100.0
99.8
74.9
99.4
100.0
100.0
100.0
99.3
87.5
98.3
99.5
86.2
76.8
100.0
99.9
98.9
97.0
51.8

76.3
99.5
94.9
15.0
100.0
35.4
68.0
48.9
95.3
99.7
95.4
87.6
98.2
86.7
98.1
99.7
99.0
59.0
97.7
99.8
100.0
99.9
97.2
69.1
82.3
97.6
65.3
35.2
99.9
99.5
97.3
91.2
21.0

53.3
98.7
91.2
7.9
100.0
16.9
51.8
30.6
88.6
99.0
79.4
73.5
95.7
70.1
96.6
98.5
97.6
47.7
95.0
99.4
99.9
99.7
93.7
52.4
55.2
93.7
47.2
15.4
99.8
98.7
95.4
83.9
9.8

35.8
97.4
87.2
5.0
100.0
10.1
39.7
19.9
79.5
97.9
56.2
58.9
92.0
52.7
94.7
95.4
95.6
39.3
91.3
98.7
99.8
99.5
89.0
39.2
35.2
88.0
33.8
8.2
99.7
97.5
93.4
76.0
5.4

17.3
93.6
79.0
2.6
99.8
5.1
24.4
9.7
58.8
93.7
25.3
36.0
81.8
27.4
90.3
80.9
90.1
27.9
82.0
96.3
98.6
98.7
77.1
22.3
16.7
72.9
18.2
4.1
99.2
93.6
89.1
60.3
2.5

6.3
81.1
62.9
1.2
98.7
2.4
11.4
3.7
27.8
78.5
8.1
14.9
57.5
8.9
80.3
37.9
74.2
15.9
60.0
86.8
89.1
95.7
50.7
8.5
6.5
43.2
6.9
2.1
97.6
80.8
80.2
35.5
1.3

3.4
65.2
49.2
0.8
95.5
1.6
6.5
2.0
13.6
59.4
4.2
7.7
37.3
4.3
70.0
15.9
56.0
10.1
40.6
72.6
67.6
90.8
30.0
4.3
3.7
24.9
3.5
1.4
95.1
64.3
71.3
20.7
0.9

Source: Euromonitor International from national statistics

www.euromonitor.com

39

World Consumer Lifestyles Databook 2011

Households by annual disposable income band 2010 (Continued)

Table: 2.32

% of total households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Over
US$45,000
2.0
54.9
70.4
66.8
2.8
1.6
64.9
1.1
11.4
1.7
0.6
65.3
10.8
1.9
5.4
9.6
7.9
52.6
2.5
2.4
5.4
56.7
69.3
52.9
51.9
54.9
4.9
1.1
1.2
2.7
61.5
53.3
53.7
66.3
6.1
2.7
0.4
87.9
6.9
6.1
7.5
13.2

Over
US$55,000
1.6
46.1
62.4
49.8
2.2
1.2
52.2
0.8
8.0
1.4
0.5
55.0
7.1
1.5
3.9
5.7
5.4
41.0
1.9
1.9
3.8
40.5
52.8
40.2
39.9
46.1
3.8
0.9
1.0
2.0
51.2
42.7
40.5
54.9
4.0
2.1
0.3
82.2
4.3
3.9
5.2
9.1

Over
US$65,000
1.3
38.8
54.8
35.9
1.8
1.0
40.8
0.7
6.0
1.1
0.4
45.8
5.2
1.2
3.1
3.9
4.2
31.6
1.5
1.5
3.0
28.4
38.8
30.1
30.4
38.8
3.0
0.7
0.8
1.6
42.1
33.9
30.3
44.6
3.0
1.7
0.3
76.1
3.1
2.9
3.9
6.7

Over
US$75,000
1.1
32.8
47.9
25.8
1.5
0.8
31.3
0.6
4.6
0.9
0.3
37.8
4.0
1.0
2.5
3.1
3.5
24.3
1.2
1.3
2.5
20.1
28.5
22.5
23.3
32.8
2.5
0.6
0.7
1.3
34.4
26.9
23.0
35.8
2.3
1.4
0.2
69.7
2.6
2.4
3.0
5.1

Over
US$100,000
0.8
22.0
33.8
12.5
1.1
0.6
16.0
0.4
2.8
0.6
0.2
23.1
2.6
0.7
1.6
2.2
2.4
13.0
0.8
0.9
1.8
9.7
14.4
11.4
12.7
22.0
1.8
0.4
0.5
0.9
20.5
15.2
12.4
20.4
1.6
1.0
0.2
54.3
1.8
1.7
1.9
3.0

Over
US$125,000
0.6
15.3
23.8
7.4
0.8
0.4
8.8
0.3
2.0
0.5
0.2
14.4
2.0
0.5
1.2
1.7
1.8
7.6
0.6
0.7
1.3
5.8
8.5
6.5
7.7
15.3
1.3
0.3
0.3
0.7
12.6
9.1
7.6
12.2
1.2
0.8
0.1
41.3
1.4
1.3
1.4
2.1

Over
US$150,000
0.5
11.0
16.9
5.1
0.6
0.3
5.6
0.3
1.5
0.4
0.1
9.4
1.6
0.4
0.9
1.3
1.4
4.9
0.5
0.5
1.1
4.2
5.9
4.4
5.2
11.0
1.0
0.3
0.3
0.6
8.1
5.9
5.2
7.9
1.0
0.6
0.1
31.2
1.1
1.0
1.1
1.6

Over
US$200,000
0.3
6.3
9.1
3.4
0.5
0.2
3.5
0.2
1.0
0.3
0.1
4.8
1.1
0.3
0.7
0.9
1.0
2.9
0.4
0.4
0.7
2.9
3.8
2.8
3.1
6.3
0.7
0.2
0.2
0.4
4.2
3.2
3.1
4.3
0.7
0.4
0.1
18.3
0.8
0.7
0.8
1.1

Over
US$250,000
0.2
3.9
5.3
2.6
0.3
0.2
2.7
0.1
0.8
0.2
0.1
3.1
0.8
0.2
0.5
0.7
0.7
2.2
0.3
0.3
0.6
2.2
2.9
2.2
2.4
3.9
0.5
0.1
0.1
0.3
2.9
2.4
2.3
3.1
0.5
0.3
0.1
11.3
0.6
0.5
0.6
0.9

Over
US$300,000
0.2
2.6
3.4
2.1
0.3
0.1
2.1
0.1
0.6
0.2
0.1
2.4
0.7
0.2
0.4
0.6
0.6
1.7
0.2
0.2
0.4
1.7
2.3
1.7
1.9
2.6
0.4
0.1
0.1
0.2
2.3
1.9
1.9
2.5
0.4
0.3
0.0
7.3
0.5
0.4
0.5
0.7

2.3
49.7
38.3
0.6
88.8
1.2
4.2
1.4
7.7
42.8
2.9
4.7
24.2
2.9
60.3
8.3
39.6
6.9
26.7
56.7
45.1
84.2
18.0
2.7
2.5
15.2
2.2
1.0
91.7
48.4
63.1
12.5
0.7

1.8
36.8
29.8
0.4
78.6
0.9
3.0
1.1
5.0
30.7
2.2
3.3
16.2
2.3
51.6
5.4
26.8
5.0
17.7
42.3
29.4
76.5
10.9
2.0
2.0
10.1
1.6
0.8
87.5
35.4
55.5
8.0
0.5

1.5
27.0
23.3
0.4
66.2
0.7
2.3
0.9
3.6
22.4
1.8
2.5
11.3
1.9
44.1
4.1
17.9
3.7
12.1
30.8
20.1
68.0
7.2
1.7
1.6
7.1
1.3
0.6
82.6
25.7
48.7
5.5
0.4

1.2
19.9
18.4
0.3
53.5
0.6
1.8
0.8
2.9
16.8
1.5
2.0
8.3
1.6
37.7
3.4
12.1
2.9
8.6
22.5
14.3
59.5
5.2
1.4
1.3
5.4
1.1
0.5
77.4
18.8
42.7
4.1
0.3

0.9
10.1
10.6
0.2
29.4
0.4
1.2
0.5
2.0
9.3
1.0
1.4
4.7
1.1
25.7
2.4
5.6
1.7
4.6
11.0
7.5
40.3
3.2
1.0
0.9
3.2
0.8
0.4
63.6
9.5
30.6
2.4
0.2

0.7
6.0
6.6
0.2
16.8
0.3
0.9
0.4
1.5
5.9
0.8
1.1
3.3
0.8
17.9
1.8
3.7
1.2
3.2
6.2
5.0
26.4
2.5
0.8
0.7
2.3
0.6
0.3
50.6
5.7
22.0
1.8
0.2

0.5
4.1
4.4
0.1
10.7
0.3
0.7
0.3
1.2
4.2
0.6
0.9
2.6
0.7
12.9
1.4
3.0
0.9
2.5
4.3
3.8
17.4
1.9
0.6
0.6
1.9
0.5
0.2
39.6
3.9
16.0
1.5
0.1

0.4
2.7
2.5
0.1
5.8
0.2
0.5
0.2
0.8
2.7
0.4
0.6
1.8
0.5
7.2
1.0
2.1
0.6
1.7
3.0
2.7
8.5
1.4
0.4
0.4
1.3
0.3
0.2
24.1
2.7
8.7
1.0
0.1

0.3
2.0
1.8
0.1
4.1
0.1
0.4
0.2
0.6
2.1
0.3
0.5
1.4
0.3
4.4
0.7
1.5
0.4
1.3
2.3
2.0
5.2
1.0
0.3
0.3
1.0
0.3
0.1
15.0
2.0
5.0
0.8
0.1

0.2
1.6
1.4
0.1
3.3
0.1
0.3
0.1
0.5
1.6
0.3
0.4
1.1
0.3
2.9
0.6
1.2
0.4
1.0
1.8
1.6
3.8
0.8
0.3
0.2
0.8
0.2
0.1
9.8
1.6
3.1
0.6
0.1

Source: Euromonitor International from national statistics

40

Euromonitor International 2011

Section 2 World lifestyle trends House and Home

Households by number of persons 2010

Table: 2.33

% of total households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1 person
5.79
15.67
24.50
35.98
9.10
27.62
33.10
14.40
10.32
25.41

2 persons
9.22
20.03
34.61
28.50
9.81
32.73
32.74
21.08
19.71
30.37

3 persons
10.63
18.54
15.55
15.81
12.46
26.32
14.86
12.09
24.76
20.49

4 persons
14.06
18.51
15.60
13.10
20.32
8.78
12.48
13.87
24.33
15.71

5 persons
14.99
12.06
6.63
4.51
20.21
3.31
5.15
12.94
11.61
5.13

6+ persons
45.30
15.21
3.10
2.09
28.10
1.24
1.68
25.62
9.27
2.89

27.31
13.23
6.77
15.36
22.76
33.24
39.36
14.42
12.73
35.26
39.23
34.07
38.58
22.69
16.72
32.37
2.99
10.48

34.12
19.43
18.30
17.44
24.60
29.76
33.00
21.08
22.62
29.61
35.11
32.51
35.30
30.30
24.74
30.94
8.16
22.92

15.76
22.49
34.27
20.40
18.18
17.61
11.09
15.62
10.79
17.32
11.41
14.79
12.74
20.38
24.15
17.30
11.13
17.57

14.46
22.66
24.13
18.54
18.52
15.09
11.27
19.49
13.85
12.26
9.20
12.19
9.72
17.63
22.45
12.67
20.39
21.92

5.74
12.46
9.66
13.69
9.15
3.44
3.91
13.51
13.63
3.96
3.64
4.64
3.40
5.52
8.62
4.57
19.57
15.73

2.61
9.72
6.87
14.57
6.79
0.86
1.37
15.89
26.38
1.60
1.42
1.80
0.26
3.49
3.32
2.16
37.76
11.39

23.74
19.01
28.92
31.17
4.48
17.94

30.73
23.97
29.74
27.70
12.94
22.31

17.48
15.78
19.60
18.26
12.68
20.06

15.41
15.74
16.60
14.67
14.48
18.69

8.32
12.25
4.19
5.03
15.12
10.98

4.33
13.25
0.94
3.17
40.30
10.01

3.94
22.57
32.66
7.59
10.60

6.38
32.96
28.18
11.65
16.26

6.20
18.82
17.79
16.64
17.55

12.11
14.28
14.14
18.94
21.44

10.81
5.82
4.52
17.87
16.28

60.57
5.54
2.71
27.31
17.86

6.31
36.13
22.33
10.73
39.86
3.36
12.37
4.38
29.58
20.74
20.38
24.73
4.93
21.78
10.43
36.42
24.52
24.08
23.58
24.82
47.02
37.73
13.83
12.34
4.95
5.93
5.87
33.21
4.15
34.11
27.22
6.01
4.11

10.04
32.64
34.23
11.69
28.67
8.96
14.60
9.98
26.21
33.03
27.78
26.68
9.02
26.12
18.34
23.59
24.95
25.40
25.89
28.15
25.98
31.59
26.55
19.47
13.82
15.84
7.75
33.52
7.50
32.25
33.63
10.90
8.94

12.26
12.23
16.54
14.32
12.16
8.37
17.09
15.17
16.75
22.99
23.09
23.07
10.29
18.23
17.99
16.66
19.58
11.29
20.21
19.66
11.15
11.76
26.19
23.22
14.48
19.19
9.76
16.28
7.15
16.04
16.08
18.08
14.88

16.13
13.28
15.41
13.36
11.46
9.57
22.90
18.88
15.08
17.05
16.64
16.46
12.92
19.96
21.67
16.54
21.21
11.69
22.92
19.15
11.07
12.39
20.56
24.78
18.11
25.64
15.93
10.44
11.72
12.94
13.43
21.12
31.54

15.99
4.18
6.82
12.30
5.77
11.37
12.54
19.06
6.82
4.78
6.92
6.14
15.49
7.41
13.68
4.58
6.44
9.27
5.70
5.74
3.42
4.56
7.76
11.08
14.75
14.85
17.80
3.63
13.96
3.66
5.98
20.11
21.56

39.26
1.54
4.66
37.59
2.07
58.37
20.49
32.52
5.55
1.41
5.20
2.92
47.35
6.49
17.89
2.22
3.30
18.26
1.69
2.48
1.37
1.98
5.10
9.11
33.90
18.54
42.87
2.92
55.53
1.01
3.67
23.77
18.98

Source: National statistical offices/Euromonitor International

www.euromonitor.com

41

World Consumer Lifestyles Databook 2011

Households by type 2010

Table: 2.34

% of total households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Single
person

Couple
without
children

Couple
with
children

Singleparent
family

Other

15.67
24.50
35.98
9.10
27.62
33.10
14.40
10.32
25.41

18.67
18.38
25.07
25.01
25.03
23.38
4.55
15.07
30.48

42.30
18.15
30.30
34.31
24.69
26.33
33.64
49.08
20.77

13.62
12.96
6.22
5.21
5.83
11.66
16.12
19.48
2.21

9.74
26.00
2.43
26.37
16.84
5.54
31.29
6.06
21.13

27.31
13.23
6.77
15.36
22.76
33.24
39.36
14.42
12.73
35.26
39.23
34.07
38.58
22.69
16.72
32.37
2.99
10.48

31.53
16.32
12.78
11.02
14.82
34.17
32.57
13.18
12.49
21.92
31.03
26.19
31.41
32.24
14.38
39.21
11.80
12.71

27.04
46.86
49.64
51.77
25.74
25.16
17.19
25.42
48.86
10.69
20.44
26.02
22.83
21.44
45.94
14.63
52.22
50.31

5.39
7.53
5.55
6.98
3.69
7.03
4.43
13.35
6.99
6.48
6.12
7.40
4.90
15.69
8.09
7.21
8.85
6.53

8.74
16.06
25.26
14.86
33.00
0.40
6.45
33.63
18.94
25.65
3.18
6.32
2.28
7.95
14.87
6.58
24.14
19.98

23.74
19.01
28.92
31.17
4.48
17.94

16.15
18.01
21.32
20.24
9.12
11.45

36.67
45.44
37.43
28.77
60.70
40.36

10.54
9.57
9.00
8.47
7.00
5.96

12.90
7.97
3.33
11.36
18.70
24.28

3.74
22.57
32.66
7.59
10.60

12.20
26.33
21.52
11.24
11.84

48.42
15.01
17.72
54.94
40.79

6.14
5.46
3.56
3.92
3.31

24.52
30.62
24.53
22.31
33.45

36.13
22.33

28.23
25.97

27.84
23.92

7.14
11.45

0.66
16.32

39.86

22.59

22.71

5.82

9.02

12.37
4.38
29.58
20.74
20.38
24.73
4.93
21.78
10.43
36.42
24.52
24.08
23.58
24.82
47.02
37.73
13.83
12.34

6.09
7.98
24.70
25.62
33.07
25.43
11.98
15.87
12.65
31.28
19.10
22.61
17.98
17.50
29.42
28.62
10.75
20.08

52.13
60.73
38.50
35.60
19.21
29.98
53.46
31.09
54.54
25.87
18.54
43.98
44.32
32.34
16.42
26.84
65.90
43.31

7.31
7.56
3.06
14.15
3.39
11.77
6.70
10.07
8.23
2.25
1.56
7.43
5.84
9.01
5.20
5.72
3.20
4.17

22.10
19.36
4.16
3.88
23.95
8.09
22.94
21.19
14.16
4.18
36.28
1.90
8.28
16.33
1.95
1.09
6.31
20.10

5.93
5.87
33.21
4.15
34.11
27.22
6.01
4.11

15.09
35.44
13.43
13.24
29.04
27.37
13.91
7.46

64.58
30.24
9.38
50.94
18.70
21.92
31.98
79.13

3.36
4.12
2.08
6.74
7.60
9.60
2.72
4.15

11.04
24.34
41.91
24.94
10.56
13.89
45.38
5.15

Source: National statistical offices/Euromonitor International

42

Euromonitor International 2011

Section 2 World lifestyle trends House and Home

Households by tenure 2010

Table: 2.35

% of total households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Home owner
78.36
79.97
69.12
54.78
85.24
83.30
65.86
73.63
76.97
91.88

Home owner,
without
mortgage
77.24
78.09
35.93
36.22
78.16
75.61
38.12
67.81
75.00
84.65

Home owner,
with
mortgage
1.12
1.88
33.18
18.56
7.08
7.69
27.74
5.82
1.96
7.24

Rented
15.65
10.26
25.99
40.73
14.14
7.90
31.56
18.85
13.08
7.40

Other
5.99
9.76
4.89
4.49
0.62
8.80
2.58
7.52
9.95
0.72

71.02
71.12
53.98
68.49
91.09
48.51
50.86
67.23
37.23
86.17
54.59
57.36
38.93
74.14
54.98
93.20
88.10
82.87

31.29
54.04
43.93
63.38
83.50
39.42
18.15
63.32
37.02
70.25
31.44
36.95
14.69
58.55
24.02
76.21
82.45
77.79

39.73
17.08
10.05
5.12
7.59
9.09
32.71
3.91
0.21
15.91
23.14
20.41
24.24
15.59
30.95
16.99
5.65
5.08

28.60
28.80
41.22
25.63
6.56
25.51
46.20
23.64
62.77
11.64
34.01
39.38
61.07
19.58
41.18
5.82
9.81
7.38

0.38
0.08
4.80
5.88
2.35
25.99
2.93
9.14

74.54
71.81
72.91
68.18
65.97
96.31

33.50
52.62
50.85
38.65
64.92
92.64

41.03
19.19
22.06
29.53
1.04
3.67

24.15
22.51
17.21
27.52
24.58
2.52

1.31
5.68
9.88
4.30
9.45
1.17

45.30
71.40
85.83
79.11
74.29

44.27
54.99
76.86
70.63
58.35

1.03
16.42
8.98
8.48
15.94

52.09
28.31
5.53
18.24
13.91

2.62
0.29
8.64
2.65
11.80

79.31
57.61
49.50
64.66
75.88
89.33
76.30
87.65
65.00
74.76
96.66
63.34
34.08

77.28
6.95
20.68
64.29
23.97
88.09
71.65
75.89
59.04
51.81
90.28
57.64
30.91

2.03
50.66
28.82
0.37
51.91
1.24
4.65
11.75
5.96
22.95
6.38
5.70
3.16

13.62
39.57
29.23
21.78
24.12
6.20
16.12
7.22
19.31
17.02
2.99
36.66
58.00

7.07
2.82
21.28
13.56

93.55
79.55
87.03
52.91
59.74
84.15
61.52
64.08
87.99
79.13
86.25
79.38
58.83
82.74
47.22
69.19
66.06
72.53
92.67

55.54
72.51
82.09
39.18
39.55
40.63
36.53
40.94
56.88
75.07
84.04
69.76

38.01
7.05
4.94
13.73
20.19
43.52
24.99
23.15
31.11
4.06
2.21
9.62

79.77
42.26
37.68
23.14
70.40
90.96

2.97
4.96
31.51
42.92
2.12
1.71

5.22
7.16
4.66
14.64
38.15
9.50
29.52
31.37
7.31
12.43
8.86
14.09
23.78
15.47
46.84
30.74
33.94
13.62
5.79

2.20
11.40
3.25
6.28
3.85
0.99
2.09
9.75

4.47
7.58
5.13
15.69
8.22
0.35
7.93
1.23
13.29
8.31
32.45
2.11
6.35
8.96
4.55
4.71
8.44
4.89
6.53
17.39
1.80
5.94
13.86
1.54

Source: National statistical offices/Euromonitor International

www.euromonitor.com

43

World Consumer Lifestyles Databook 2011

Households by type of dwelling 2010

Table: 2.36

% of total households

Detached
house

Semidetached
and
terraced
house

78.63
31.86

11.11
17.89

22.18

17.03

77.18

11.21

56.77

11.70

40.75

33.98

39.06

12.53

31.93
52.98
54.81
43.90
68.35
6.13
42.23
63.95
72.66

26.27
37.49
40.86
24.50
39.33

5.66
15.48
13.95
19.39
29.01

52.38
4.79

88.27
25.90
58.96
60.54
35.03

House
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Apartment

Other

12.12
10.05
48.13
62.29
64.98
55.01
26.29
11.30
45.33

3.40
0.21
2.12
11.36
3.18
5.78
18.34
0.31
0.52

29.65
14.17
8.76
27.59
72.25
54.52
47.90
25.93

1.88
2.85
16.51
1.13
1.24
2.71
0.51
18.31
2.54
4.45
4.51
2.45
0.73
1.27
0.46

11.57
67.88

65.53
42.57
40.69
53.65
30.92
92.60
57.32
36.05
24.75

39.99

48.27

6.62

5.11

13.87
55.91

12.03
3.05

29.82

5.20

74.10
40.52
37.85
63.79

0.00
0.52
1.61
1.18

33.97
26.82
32.00
88.04
83.83

25.14
20.25
22.63
48.06

8.82
6.56
9.36
39.98

59.09
70.79
61.85
8.73
9.05

6.94
2.39
6.15
3.23
7.12

70.15
90.90

17.26
83.28

52.89
7.63

27.70
8.45

2.15
0.64

77.48

61.39

16.09

22.52

39.57

11.79

47.57

27.01

14.12
50.96

6.17
9.45

84.49
89.74
49.75
26.35
31.84
39.21
55.37
88.39
54.15
68.47
82.98
74.73
71.28
26.51
42.78
51.59
55.76

82.94
51.36
49.27
74.58
61.41
20.30
60.41
8.77
41.13
51.11
73.79
56.06
44.63
68.05
44.58
7.99
90.90
94.89
46.09
46.87
57.02
21.33
83.54
71.36
74.38

66.74
48.31
23.24
40.44
22.90

7.05
7.75
21.40
27.61
21.68

79.40

11.50

35.96
47.34
18.03
23.75
64.42

10.90
9.68
3.30
59.79
6.95

2.59

3.49
47.98
48.17
24.17
36.87
76.96
34.69

13.58
0.66
2.56
1.25
1.72
2.75
4.90

90.86
56.90
48.89
2.77
39.40
55.37
26.52
42.49
91.36
3.92
4.07
52.05
52.08
41.64
59.98
13.77
21.59
11.46

0.37
1.97
23.44
4.54
5.43
12.93
0.65
5.18
1.04
1.86
1.05
1.34
18.69
2.69
7.05
14.16

Source: National statistical offices/Euromonitor International

44

Euromonitor International 2011

Section 2 World lifestyle trends House and Home

Household running costs 2010

Table: 2.37

US$ million

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Electricity
604.5
3,154.1
11,419.9
3,660.7
174.2
624.3
4,751.7
360.8
26,146.7
916.6

Gas
341.4
1,843.7
4,024.6
1,687.6
84.0
249.8
4,025.5
0.9
12,349.1
45.5

15,400.5
1,586.4
48,870.3
4,006.3
726.4
3,149.2
4,142.2
839.0
1,309.7
160.3
2,117.5
24,813.4
41,211.8
2,235.6
2,461.7
1,988.9
8,747.2
17,869.2
1,942.1
1,829.3
4,995.9
13,229.4
49,388.7
358.6
802.6

8,354.8
536.2
11,487.8
1,458.4
367.2
2,135.2
1,143.9
43.9
232.0
37.7
2.7
12,910.5
27,488.7
195.2
1,003.1
1,786.5
7,430.8
4,297.0
1,307.7
662.7
2,234.5
23,376.7
30,063.9
393.7
395.3

847.8
128.2
193.7
2,494.8
36,977.1
171.1
592.7
7,357.3
1,711.2
1,830.9
4,746.9
5,609.7
1,739.8
2,296.7
8,295.8
3,191.6
1,459.5
6,325.3
3,563.7
1,128.1
1,123.2
1,768.7
594.0
4,135.0
9,874.3
7,151.6
8,707.2
2,142.2
4,063.4
2,352.3
94.5
7,648.1
78.0
811.0
1,888.1
19,964.7
168,550.6
2,226.1
489.0

481.0
45.6
83.9
958.5
14,264.7
0.6
339.7
9,791.8
190.8
858.4
55.0
1,806.7
587.9
780.9
4,629.8
1,814.3
1,035.4
6,383.5
1,987.8
130.0
466.9
1,764.7
177.1
862.6
5,172.2
8,304.5
98.6
841.3
1,821.7
1,169.7
66.5
7,498.7
51.2
398.8
235.8
24,365.0
70,170.2
828.7
434.3

Solid Fuels
117.8
37.9
1,470.2
147.4
714.9
187.4
1.8
3,388.8
250.9
42.3
8,251.2
497.3
258.3
300.8
5.5
159.6
63.3
309.3
1,205.9
1,214.2
372.0
71.5
319.3
18,842.1
980.3
719.8
348.9
120.4
1,788.9
85.8
71.2
662.8

Liquid Fuels
170.4
1,016.9
29.8
1,548.9
82.5
56.3
3,678.3
255.6
39.6
1.8
3,334.4
734.2
19,390.0
6.2
96.9
3.6
768.5
33.9
649.4
540.3
14,058.5
14,612.6
2,454.8
309.6
2.6
1,965.9
6,426.7
517.8
1,052.0
1,424.4
2,760.4
11,136.9
108.1
260.9

129.3
57.2
85.6
22.1
3,483.7
82.0
50.4
9.2
58.6
407.5
162.9
2,221.4
46.3
888.0
3,777.7
230.4
522.4

86.3
17.6
0.2
6.9
8,295.7
0.5
216.2
53.2
4.3
550.4
331.4
1,598.2
805.2
523.6
946.5

420.1
435.3
160.7
228.8
132.1
578.9
338.7
188.6
470.0
91.9
0.3
614.8
3.2
5,292.3
151.2
879.3
43.6
621.8
2,893.0
172.6
48.0

637.0
1.9
207.0
2.7
491.8
1,508.8
5,962.3
1,830.3
700.5
1,931.7
43.0
331.2
29.5
1,917.0
18.2
249.0
82.5
2,589.4
27,168.7
491.4
43.0

1.0

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

45

World Consumer Lifestyles Databook 2011

Household durable ownership 2010

Table: 2.38

per 100 households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Air conditioner
7.7
17.0
71.2
6.3
17.0
1.9
7.6
1.5
12.7
2.6
7.5
52.7
15.3
55.8
3.0
28.6
5.4
5.1
5.4
4.5
4.3
3.4
7.9
6.8
17.5
84.0
3.5
2.0
7.0
11.9
8.1
73.8
33.7
87.9
18.2
4.5
2.8
89.4
4.4
4.3
27.1
14.9
36.6
13.2
7.0
64.6
1.5
3.3
16.2
8.3
11.7
4.9
10.2
2.7
4.0
83.2
19.6
77.4
4.7
15.6
16.6
51.8
19.3
3.5
10.1
87.9
14.0
11.6
11.1
4.1
4.8
93.9
8.5
65.0
19.7
7.0

Bicycle
32.5
51.6
36.3
68.6
2.1
30.9
69.7
60.5
13.1
41.2
23.0
61.8
52.0
73.2
64.2
41.3
48.0
62.7
12.1
10.2
78.2
85.0
74.5
79.5
44.0
73.6
77.9
51.2
49.7
18.9
62.1
33.1
51.4
83.2
23.3
11.8
29.5
12.1
58.1
45.2
28.9
24.2
36.5
92.2
48.3
19.9
81.2
41.9
22.5
25.9
64.3
24.7
27.7
37.2
13.8
38.0
49.3
67.9
66.2
17.0
73.0
38.6
85.0
61.6
85.8
49.3
34.8
27.2
22.6
36.0
10.3
64.6
45.4
19.1
77.4

Black/
white TV
9.3
0.5
0.6
0.8
17.4
4.0
1.4
11.3
1.1
6.1
8.9
1.8
0.9
4.2
1.1
1.7
1.9
1.1
8.1
4.0
1.4
0.9
0.6
0.6
1.5
0.4
1.1
12.1
9.5
2.0
0.0
1.5
1.5
0.2
12.2
19.6
5.5
0.0
2.5
1.7
0.2
4.6
3.8
12.9
2.6
0.6
4.6
1.4
6.1
8.8
8.3
0.3
2.6
0.1
6.3
0.2
3.7
0.1
1.8
4.6
1.9
0.5
1.4
0.8
1.6
0.5
0.4
13.9
5.7
14.4
4.1
0.1
0.2
1.4
4.0
5.4

Camera
10.6
43.5
90.8
98.3
29.8
29.1
82.2
19.2
16.8
44.5

CD player
8.1
24.8
82.8
67.2
1.5
5.9
63.0
12.1
17.6
7.1

92.0
19.9
23.4
20.2
62.5
59.0
99.0
28.0
5.6
51.9
86.2
77.7
82.1
91.1
92.0
73.9
5.1
15.7

80.5
11.8
2.5
25.1
21.5
23.8
84.7
7.0
5.1
13.4
61.1
22.9
80.1
18.2
52.2
27.2
1.6
1.8

87.2
89.3
64.1
85.3
13.7
24.4

39.1
20.4
11.8
69.7
14.0
1.6

23.0
31.8
35.3
96.8
30.4

22.2
8.2
7.7
16.2
8.5

23.2
90.9
91.4
5.7
89.8
3.7
31.9
68.9
61.6
41.6
42.8
44.6
38.0

9.7
85.0
85.1
5.3
85.4
6.8
36.2
4.0
17.2
41.9
2.9
10.9
34.4

89.9
46.8
69.1
14.7
95.5
70.3
90.4
99.0
96.7
82.9
12.2
30.5
12.7
22.7
17.2
83.1
98.7
24.6
5.2

55.0
10.5
25.6
6.1
22.8
41.0
79.9
57.1
69.1
5.5
7.8
7.8
2.0
9.0
31.8
85.5
60.3
9.9
1.5

Colour
TV
92.1
96.7
99.3
99.0
93.2
96.4
96.2
52.7
96.1
91.7
70.2
98.8
95.9
96.6
82.0
98.6
98.7
98.2
80.5
91.4
97.7
95.2
97.8
98.2
99.9
99.6
97.5
36.0
88.0
89.1
99.8
95.5
96.9
99.7
86.0
95.7
64.4
98.9
96.5
98.4
96.9
95.9
98.1
83.8
99.3
98.7
34.7
98.4
37.7
67.9
92.0
97.7
99.3
94.8
97.3
98.1
96.8
99.5
99.3
96.9
69.2
96.7
99.8
98.0
94.7
99.4
96.9
86.1
93.5
76.0
95.4
99.9
99.2
99.1
93.0
91.8

Dishwasher
5.5
12.8
48.7
81.1
0.4
4.8
50.8
0.7
7.4
4.2
3.2
60.8
8.1
0.4
5.9
27.9
24.6
69.0
1.0
2.0
9.0
55.3
48.8
64.1
35.1
21.1
8.8
0.6
4.5
6.2
60.5
34.2
43.9
27.6
5.1
3.8
1.5
24.2
2.7
3.7
17.2
9.2
20.4
3.6
60.7
50.4
0.5
77.2
0.9
1.1
4.2
12.3
55.7
5.5
6.2
19.7
6.8
19.0
10.7
52.0
12.3
7.2
44.4
72.4
70.8
20.2
1.9
6.4
28.0
0.4
0.5
27.8
38.2
63.8
1.4
1.2

Source: National statistical offices/Euromonitor International

46

Euromonitor International 2011

Section 2 World lifestyle trends House and Home

Household durable ownership 2010 (Continued)

Table: 2.39

per 100 households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Freezer
12.5
12.9
36.9
87.7
17.4
18.4
64.7
10.5
15.5
27.3
9.9
54.1
14.7
4.4
13.0
78.6
31.4
98.5
11.2
3.8
41.6
89.8
54.0
77.8
25.7
37.9
51.8
12.7
14.8
26.0
38.4
19.1
48.5
39.1
15.4
16.2
6.4
78.4
16.6
18.7
21.3
16.0
83.6
10.0
86.6
48.7
7.2
91.1
11.6
33.4
16.6
30.3
71.1
26.1
28.3
75.1
29.3
35.6
41.7
81.4
24.8
33.7
40.6
99.3
69.7
33.2
19.9
17.1
2.3
16.4
7.7
81.1
98.0
36.3
13.1
12.0

Hi-fi
stereo
30.9
59.4
50.0
86.7
7.9
31.9
72.0
19.1
51.9
30.5
16.3
76.3
78.2
25.0
45.5
41.7
48.1
91.3
20.1
22.0
58.3
91.3
65.6
75.5
63.5
55.5
34.7
12.3
26.4
25.4
72.6
66.8
57.8
56.0
24.7
25.8
11.8
55.2
55.0
45.7
81.7
51.0
33.3
10.5
92.5
73.1
7.6
92.2
13.0
39.5
34.1
43.4
49.9
18.0
50.5
42.7
24.8
54.4
20.2
55.2
32.0
52.3
65.7
89.1
78.2
43.8
27.5
19.1
44.7
8.3
19.7
57.8
77.1
78.2
40.0
16.4

Microwave
oven
47.5
44.6
91.9
74.4
1.4
24.3
85.7
6.2
36.3
36.5
24.8
95.5
66.2
30.7
10.5
40.5
80.3
76.0
25.0
15.2
66.5
92.9
86.3
71.5
45.6
78.9
89.4
17.1
23.8
17.8
91.7
87.2
37.7
97.5
10.9
27.5
7.9
38.9
41.6
73.6
38.4
29.5
36.0
19.5
93.8
90.7
7.3
84.9
18.5
48.3
30.4
51.1
87.1
33.3
42.4
32.3
18.6
65.5
75.2
56.3
44.5
93.4
84.8
80.9
67.0
49.3
62.1
21.0
8.5
1.3
40.4
42.3
92.7
96.6
26.9
18.5

Motor
cycle
12.6
15.4
13.5
31.6
5.5
4.3
15.0
8.9
8.5
5.7
6.4
3.0
39.0
5.1
22.5
26.2
23.4
2.4
8.3
2.6
13.7
18.8
24.7
12.2
32.1
15.3
24.2
9.8
6.1
8.2
17.4
17.7
23.8
10.5
6.3
0.8
2.5
52.5
1.7
12.5
12.8
4.1
19.1
12.6
16.1
4.0
31.3
3.2
19.8
1.3
17.3
17.2
6.8
6.7
3.1
12.4
40.1
22.4
4.2
33.6
82.8
71.2
26.4
12.3
9.6
2.1
13.2
9.4
5.1
10.7
79.4

Passenger
car
24.9
34.0
87.9
81.1
19.6
58.2
89.9
16.4
36.2
49.5
6.0
59.3
27.5
4.7
14.4
60.3
75.5
73.7
22.3
8.9
52.6
74.6
84.0
77.8
76.4
21.0
54.1
3.9
7.1
15.7
81.6
63.4
61.1
85.9
47.9
25.8
6.1
96.6
53.3
61.0
62.2
44.8
50.6
15.2
78.5
83.3
8.0
79.3
7.0
20.3
10.6
57.9
68.8
29.8
39.7
93.2
48.3
40.5
59.3
80.7
27.0
68.2
78.2
86.1
89.4
59.0
13.8
24.4
29.4
36.3
33.8
97.6
75.2
88.5
21.0
1.2

Personal
Computer
14.2
31.6
83.1
74.7
5.4
36.9
80.7
16.8
39.3
34.5
5.6
83.2
64.4
33.3
30.9
42.7
74.4
87.1
26.7
24.7
68.8
80.3
71.2
80.5
50.5
78.7
61.4
7.7
7.8
18.4
75.4
76.4
65.4
87.0
48.5
24.3
7.8
60.8
63.4
65.1
44.5
30.0
32.7
20.5
92.0
87.0
14.6
89.4
11.9
19.0
15.8
65.9
60.5
51.1
49.5
53.7
39.0
83.5
65.3
74.3
24.8
82.4
62.7
88.4
84.7
74.4
25.1
18.3
45.6
9.7
26.3
86.0
76.4
82.7
27.9
17.5

Source: National statistical offices/Euromonitor International

www.euromonitor.com

47

World Consumer Lifestyles Databook 2011

Household durable ownership 2010 (Continued)

Table: 2.40

per 100 households

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Refrigerator
94.0
92.3
99.9
99.1
96.9
98.4
99.2
34.3
93.7
87.9
13.5
99.9
94.1
61.9
71.3
98.4
80.4
99.3
65.2
92.6
95.8
97.5
99.8
98.9
96.0
99.8
67.2
18.5
28.7
93.5
99.7
99.7
99.0
98.8
97.4
95.9
7.2
99.9
99.2
96.4
85.4
86.2
98.8
65.0
99.5
87.1
16.6
99.1
39.6
38.5
40.5
98.8
99.8
89.0
96.7
98.4
97.1
99.1
83.6
98.2
66.6
99.7
100.0
99.2
100.0
99.9
88.3
92.8
98.4
90.3
97.4
99.9
99.5
99.9
97.4
39.5

Telephone
44.1
73.5
97.0
48.9
63.3
86.4
72.4
28.0
45.4
69.2
2.8
99.1
51.7
82.2
57.5
88.2
27.3
64.0
33.7
43.3
43.3
29.6
86.5
91.8
93.1
98.1
42.0
20.1
20.3
76.3
82.2
82.1
70.2
95.3
21.0
39.6
44.8
96.8
35.0
45.5
34.1
65.3
62.4
17.9
99.7
97.0
1.5
87.6
13.8
28.6
11.6
58.7
65.5
43.3
60.0
85.4
87.1
99.9
42.8
78.6
15.8
94.8
80.9
91.4
99.1
95.4
29.0
25.3
68.5
48.8
55.7
98.0
90.0
94.8
32.9
52.9

Tumble
drier
4.7
7.9
59.8
24.9
0.8
1.6
51.1
4.9
2.6
4.2
80.3
10.1
2.4
3.8
9.2
2.8
53.4
4.1
2.9
6.1
59.0
45.5
47.3
13.4
17.7
2.8
1.4
2.3
27.5
41.5
18.2
25.6
3.8
1.1
5.7
3.6
3.9
22.2
5.2
2.6
61.7
73.0
1.3
43.2
0.8
5.1
1.9
1.6
13.7
0.6
1.3
42.0
18.2
1.9
9.9
3.3
3.2
16.9
45.7
42.0
28.6
2.5
3.6
1.5
0.5
1.5
9.2
59.0
85.5
6.1
1.2

Vacuum
cleaner
17.9
44.6
95.5
98.3
65.0
59.8
97.0
25.0
36.0
83.5
16.0
97.5
38.6
30.3
7.8
83.4
90.0
96.8
26.0
21.3
84.8
97.4
90.3
95.9
86.1
87.0
93.5
33.1
35.0
57.0
96.0
67.8
80.7
98.9
26.4
66.6
13.9
98.4
82.9
82.7
72.8
35.9
85.3
17.1
97.3
93.3
13.1
96.1
33.0
27.3
39.2
95.4
86.8
64.1
85.6
96.4
82.6
68.6
89.2
93.8
47.4
88.0
84.2
96.9
99.2
47.9
12.7
23.4
84.4
44.7
79.1
98.9
96.0
98.6
32.9
32.3

Video
camera
7.0
8.3
21.7
21.9
0.3
0.7
30.7
3.1
4.1
0.3

Videotape
recorder
9.4
32.1
72.5
64.1
8.4
24.2
74.5
14.3
16.0
38.4

25.0
6.8
0.3
6.1
7.6
6.9
23.2
5.3
5.3
9.7
24.3
8.9
11.7
6.2
28.6
15.1
0.1
0.2

91.1
26.0
1.4
24.5
38.3
58.9
83.8
26.4
7.5
34.1
74.4
59.4
46.2
46.0
64.1
61.4
2.5
2.2

12.5
9.9
26.5
37.0
9.8
0.3

80.7
63.8
70.3
76.8
25.1
10.6

14.0
7.2
8.7
23.3
2.1

48.5
32.7
22.5
59.6
40.3

2.5
27.5
23.1
0.4
21.9
0.5
1.9
0.2
6.5
14.6
0.8
8.4
28.3

21.8
76.7
75.4
4.4
40.1
1.4
17.5
27.4
77.4
46.7
5.0
16.7
53.6

16.3
6.6
6.3
3.5
22.0
10.4
25.9
51.0
6.7
3.2
10.7
3.7
0.3
4.2
16.0
12.1
36.4
6.5
0.2

68.9
49.7
48.8
33.9
69.2
65.9
77.6
62.4
57.0
51.4
16.1
15.6
14.1
9.4
49.9
83.4
89.8
30.0
2.2

Washing
machine
21.7
93.8
96.8
96.9
31.4
77.5
89.6
21.4
44.2
83.0
17.7
81.7
93.8
73.1
30.2
95.5
96.1
82.0
25.1
94.5
88.5
89.1
94.3
96.1
93.8
95.3
92.2
22.5
28.9
44.9
98.2
95.0
97.4
99.6
97.0
79.3
16.8
99.2
89.4
91.6
92.7
67.6
78.3
34.2
97.7
98.3
13.6
88.3
18.9
20.5
31.9
90.4
93.2
73.5
96.9
96.6
87.2
97.0
80.0
97.0
28.3
98.8
99.2
76.5
99.7
97.3
52.7
50.0
93.3
64.9
85.0
99.5
96.4
86.4
56.4
20.2

Source: National statistical offices/Euromonitor International

48

Euromonitor International 2011

Section 2 World lifestyle trends House and Home

Pet population 2010

Table: 2.41

000 of animals

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Pet
population

Dog

Cat

Bird

Fish

Small
mammal

Reptile

24,285.6
21,855.0
4,790.6

7,441.8
3,390.0
561.2

4,170.4
2,300.0
1,495.1

9,241.5
7,700.0
279.0

2,950.6
7,400.0
1,822.3

446.9
815.0
510.0

34.5
250.0
123.0

11,757.8

1,531.6

2,425.0

2,680.0

3,787.0

1,270.0

64.2

83,445.2
2,391.2

34,817.1
973.0

18,056.8
774.0

20,828.6
44.5

8,511.6
543.0

1,175.0
48.0

56.1
8.7

25,912.9
6,435.2
280,380.0
7,790.5

5,003.6
3,313.6
27,142.0
4,034.9

8,426.8
1,847.1
10,890.0
1,262.8

2,687.0
783.0
77,850.0
1,265.6

8,315.0
341.8
157,500.0
881.7

1,214.5
66.7
2,118.0
325.4

266.0
83.0
4,880.0
20.1

5,606.4
4,032.0

3,150.0
576.5

1,766.0
671.0

69.8
216.0

451.2
2,077.0

164.2
380.0

5.2
111.5

565.4

78.4

118.0

215.0

148.0

3.0

3.0

1,817.0
68,655.0
73,776.0
3,642.0
549.9
7,529.5
9,511.0
14,889.4

649.2
7,570.0
5,500.0
664.0
195.2
2,854.0
8,026.4
381.1

664.2
11,480.0
8,531.0
593.9
143.5
2,235.0
881.9
1,453.3

57.5
6,200.0
3,420.0
977.0
17.5
442.0
128.9
890.6

274.5
37,330.0
53,850.0
993.0
47.2
1,539.0
405.0
12,122.1

150.8
4,360.0
2,300.0
414.0
51.5
398.0
57.0
21.3

20.8
1,715.0
175.0
0.2
95.0
61.5
11.7
20.9

1,341.8
1,136.5
60,453.0
67,500.0

423.8
397.0
6,954.0
12,170.0

309.6
311.0
7,385.0
9,950.0

94.5
105.0
12,940.0
2,550.0

312.0
261.0
29,961.0
37,900.0

154.0
38.0
1,837.0
3,040.0

48.0
24.5
1,376.0
1,890.0

3,678.0
28,432.5

311.0
18,239.2

534.0
7,352.9

190.0
1,319.0

2,437.0
1,217.3

160.0
245.7

46.0
58.3

2,760.0
30,939.3
4,970.5

1,821.0
2,265.3
651.5

473.0
3,540.0
1,110.0

189.0
4,480.0
1,095.0

145.0
18,574.0
2,050.0

77.0
1,680.0
33.0

55.0
400.0
31.0

5,787.3

450.0

745.0

193.3

4,125.0

164.0

110.0

39,353.4
21,185.0
5,751.4
10,938.9
60,755.0
628.7

10,288.5
7,300.0
1,942.3
4,166.1
12,515.0
34.7

1,575.0
5,650.0
993.8
3,891.3
18,000.0
96.0

81.5
1,302.0
640.5
264.2
2,780.0
121.0

27,400.0
6,100.0
1,935.6
2,502.5
21,700.0
360.0

4.2
813.0
202.3
87.9
5,180.0
17.0

4.2
20.0
36.8
26.8
580.0

789.3
1,124.2

108.2
617.1

47.9
290.3

88.9
26.2

465.0
140.0

79.3
47.6

3.0

15,876.0
2,838.7
24,168.6
9,814.0
7,228.1
9,521.5
12,865.0

7,900.0
2,564.0
5,587.0
748.5
465.7
1,343.0
5,499.0

1,700.0
248.0
4,344.0
1,267.5
1,364.0
286.5
1,926.0

1,351.0
2.4
7,950.0
322.0
381.0
637.0
1,234.0

4,700.0
8.8
4,561.0
6,910.0
4,420.0
6,930.0
3,529.0

210.0
15.3
1,463.6
515.0
572.0
275.0
492.0

15.0
0.3
263.0
51.0
25.4
50.0
185.0

69,773.0

997.0

3,045.0

11,010.0

53,936.0

785.0

24,420.0

8,710.0

8,900.0

750.0

5,000.0

920.0

140.0

152,171.7
411,988.0
9,744.0
15,902.3

8,024.0
65,168.0
2,858.4
4,041.0

10,490.0
83,171.0
1,389.4
3,031.0

850.0
13,815.0
2,096.0
1,313.3

130,200.0
209,906.0
3,045.2
7,517.0

2,300.0
15,983.0
328.7

307.7
23,945.0
26.3

Source: Euromonitor International from Trade Sources

www.euromonitor.com

49

World Consumer Lifestyles Databook 2011

Income

Gross income (annual) per capita 1990/1995/2002-2010

Table: 2.42

US$ per capita

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1,707.6
4,264.0
16,800.5
20,424.7
1,135.5
16,739.1
692.0
2,316.2
2,084.6
868.0
16,383.4
1,816.7
252.7
1,431.5
3,734.0
3,218.1
20,265.0
838.8
514.1
2,755.6
19,492.2
22,333.5
19,963.3
5,173.7
10,725.6
2,824.0
276.7
552.6
1,335.5
11,101.0
9,770.3
13,754.3
21,054.9
1,035.7
34.0
264.5
8,230.1
2,129.2
2,442.2
1,662.1
2,624.6
899.6
20,444.0
9,289.6
232.4
21,214.0
303.4
1,085.3
591.7
1,162.6
6,355.0
1,341.7
2,747.7
3,030.4
7,707.4
1,894.9
426.9
2,483.9
3,885.8
10,004.0
24,066.4
27,970.3
6,306.5
1,021.7
1,202.3
2,680.8
1,328.4
8,413.4
16,005.3
21,409.5
1,697.8
94.0

1995
1,020.6
6,141.5
17,746.0
25,676.3
303.5
990.9
21,685.4
838.4
3,565.7
1,382.9
542.5
15,404.1
3,885.2
399.2
2,500.4
2,846.7
4,343.6
25,935.6
1,412.0
907.4
2,437.4
21,620.3
26,642.0
26,518.5
10,573.3
19,896.9
3,957.8
297.1
827.4
1,234.5
15,103.5
12,391.2
18,336.8
36,700.4
1,181.5
1,012.7
264.6
12,013.0
1,601.7
1,490.5
2,867.9
2,404.8

2002
958.4
2,049.7
17,753.3
22,000.7
577.2
1,138.7
19,079.7
833.8
2,335.7
1,403.5
505.7
17,766.3
3,376.5
699.5
1,913.6
4,464.7
5,767.8
22,547.5
1,652.4
1,098.4
3,988.6
21,078.9
23,972.5
21,956.2
12,412.4
20,314.2
5,423.7
427.2
784.0
1,294.7
19,594.9
12,378.0
20,941.1
25,950.2
1,643.8
986.8
361.8
13,014.9
3,219.0
3,388.0
2,686.9
5,336.0

2003
1,040.3
2,637.3
22,047.7
26,946.5
671.0
1,362.7
22,899.3
805.0
2,472.9
1,801.0
620.6
20,566.4
3,549.4
759.3
1,817.4
5,686.1
7,081.0
27,616.5
1,877.3
923.8
5,197.1
26,068.2
29,387.6
26,821.4
16,055.0
19,794.0
6,814.9
480.5
920.5
1,269.5
24,703.9
12,814.8
25,734.3
27,627.0
1,708.4
1,346.7
394.2
13,658.7
3,983.1
4,375.2
2,859.0
5,175.5

2004
1,212.9
3,068.1
26,501.9
30,587.0
771.1
1,702.3
25,715.1
820.3
2,855.2
2,332.9
696.4
22,884.6
4,313.9
949.4
2,174.1
6,739.9
8,327.4
31,966.9
2,077.7
997.6
6,262.9
29,812.4
33,391.5
30,059.7
18,648.8
20,781.6
8,272.7
541.2
969.8
1,463.5
28,080.4
13,656.0
29,028.3
29,467.9
1,967.0
2,179.2
406.3
14,286.5
5,006.7
5,332.5
3,145.8
5,405.7

2005
1,251.2
3,553.1
29,042.3
31,689.1
1,008.8
2,242.6
26,449.3
855.5
3,730.1
2,434.1
725.0
25,695.6
5,160.6
1,125.0
2,693.6
7,408.4
9,425.4
33,545.3
2,276.5
1,147.8
7,172.6
30,755.2
34,409.9
30,546.1
19,841.2
21,767.2
9,067.2
621.5
1,035.6
1,711.8
29,928.7
14,070.0
29,683.1
29,232.8
2,253.6
2,410.3
458.7
15,801.3
5,610.1
6,156.3
3,476.1
6,509.8

2006
1,290.7
3,960.6
30,317.7
33,411.7
1,203.4
2,750.3
27,839.1
953.3
4,598.7
2,701.3
760.9
28,580.4
5,930.6
1,308.4
2,928.4
8,141.9
10,775.4
35,751.6
2,483.2
1,239.6
8,524.2
32,256.8
36,099.2
31,654.8
21,316.6
23,146.2
9,240.1
681.1
1,286.7
1,992.3
32,372.8
14,853.0
31,052.8
28,030.2
2,455.0
2,963.5
534.9
16,906.4
6,964.7
7,202.4
3,904.8
7,189.8

2007
1,459.8
4,769.2
36,058.2
37,966.7
1,589.7
3,417.9
31,797.2
1,080.2
5,692.0
3,432.2
853.2
31,915.3
6,596.2
1,599.8
3,649.6
9,774.4
13,095.6
40,594.0
2,664.2
1,526.8
11,428.0
37,144.4
40,888.9
35,041.4
25,837.7
25,270.4
11,305.8
836.5
1,545.8
2,479.8
37,634.8
17,177.2
35,023.5
27,750.0
2,779.8
3,977.2
632.6
19,375.8
9,669.9
8,970.6
4,636.0
7,604.7

2008
1,735.3
5,814.2
38,591.8
42,400.4
2,265.0
4,419.9
35,532.7
1,324.3
6,781.5
4,105.1
868.3
33,212.9
7,387.5
2,030.6
4,170.8
11,482.3
16,444.1
44,255.4
2,982.5
1,821.7
13,266.7
41,714.6
44,750.4
38,225.1
28,574.9
25,906.3
12,627.7
911.2
1,717.5
3,059.7
39,612.4
20,862.0
38,319.4
31,577.3
3,369.9
4,418.1
681.7
22,500.0
12,314.1
11,339.0
5,370.9
7,851.1

2009
1,706.0
5,449.1
37,008.2
40,420.4
2,561.5
3,822.4
33,080.5
1,424.9
6,579.1
3,784.1
823.4
30,807.6
7,080.8
2,262.9
3,954.4
10,132.9
14,341.1
40,497.4
3,123.5
2,133.4
11,419.2
39,596.6
42,239.9
36,428.8
26,866.0
25,202.7
10,454.3
896.0
1,732.7
3,288.9
33,014.5
19,422.1
35,180.1
33,779.4
3,357.9
3,798.4
644.7
20,143.3
9,528.0
10,077.8
5,062.9
6,500.9

2010
1,816.9
6,151.4
45,791.9
39,819.4
2,794.6
4,224.1
32,380.4
1,463.4
8,417.1
3,712.4
766.6
35,494.8
8,321.8
2,583.4
4,763.4
9,786.8
14,680.1
40,216.4
3,326.6
2,443.2
10,930.5
39,165.5
41,097.2
35,431.0
25,645.6
26,899.4
10,614.0
1,137.8
2,181.8
3,504.8
30,629.5
21,512.7
34,024.5
36,284.0
3,605.1
4,511.1
646.1
21,307.3
8,666.0
9,481.9
5,562.9
7,468.1

1,125.2
24,461.1
11,097.4
247.8
26,255.1
398.1
1,784.2
862.3
3,403.0
10,724.6
1,375.2
2,042.0
4,474.4
2,178.4
13,313.8
3,719.1
6,042.5
3,082.0
7,595.2
14,161.0
24,883.2
36,691.1
10,338.8
1,780.2
1,632.7
2,568.5
472.6
647.0
9,716.3
19,064.2
25,353.2
2,689.4
250.7

1,139.1
24,604.8
9,889.3
397.4
31,767.1
424.1
1,685.0
745.5
4,821.2
11,452.9
1,761.4
1,697.0
3,654.4
1,853.4
14,882.0
5,418.2
9,788.8
1,934.0
7,991.3
15,350.7
24,538.8
31,074.1
11,028.9
1,442.3
1,830.6
2,924.8
1,186.5
703.2
13,255.8
25,437.1
33,853.0
2,200.3
351.7

1,404.0
29,937.2
12,525.3
458.2
37,557.9
464.4
1,776.0
751.4
5,135.3
14,154.0
2,044.5
2,127.8
3,741.7
2,545.9
15,622.4
6,894.8
12,503.3
2,865.6
8,646.2
19,312.6
30,512.5
35,118.5
11,286.9
1,607.8
2,162.9
3,915.9
1,773.0
820.1
14,242.0
28,957.5
34,823.3
1,953.3
394.4

1,603.8
33,527.0
15,046.0
534.1
41,149.8
522.3
1,942.1
799.2
5,790.4
16,070.2
2,743.1
2,858.8
3,864.5
3,113.1
16,753.3
8,258.9
14,792.5
3,693.6
9,414.1
22,265.0
34,508.7
38,348.7
12,229.9
1,830.9
2,444.0
4,990.7
2,112.8
1,081.7
16,311.6
33,709.5
36,631.9
2,418.0
440.1

1,677.8
34,327.0
17,024.7
675.3
45,978.1
596.1
2,132.9
889.1
6,962.1
16,773.6
3,532.4
3,567.9
4,109.5
3,346.2
17,706.8
9,076.6
15,723.4
4,094.6
11,213.8
23,700.7
35,193.8
39,311.7
13,136.8
1,992.4
2,510.0
6,049.4
2,215.6
1,582.8
18,697.0
35,188.1
38,341.4
2,905.3
498.9

1,795.6
35,562.3
16,279.6
688.5
45,495.8
660.1
2,285.8
1,036.6
7,710.1
17,450.6
4,163.0
4,590.9
4,480.5
3,884.6
18,964.4
10,086.3
16,841.6
4,234.1
12,805.7
25,423.0
36,749.6
40,146.0
13,143.4
2,290.4
2,684.0
6,513.8
3,183.9
1,965.6
21,067.5
37,061.7
40,218.5
3,690.6
564.6

2,012.5
40,794.4
19,111.1
735.3
53,747.5
731.8
2,611.6
1,244.1
9,422.1
19,867.3
5,800.7
6,038.1
5,143.2
5,104.3
21,238.6
12,296.4
19,903.1
4,563.9
14,059.1
29,325.2
41,947.3
43,380.3
13,284.4
2,724.6
2,968.0
7,917.4
3,831.3
2,577.4
23,791.5
41,358.0
42,045.4
5,070.3
666.7

2,417.0
45,422.2
19,497.7
838.5
59,380.4
736.9
3,176.2
1,453.1
11,768.2
22,087.0
7,306.7
7,819.0
5,828.0
6,223.5
23,110.9
14,560.9
23,234.2
4,360.7
12,525.5
32,519.4
44,029.1
49,384.3
13,897.3
3,039.9
3,345.3
8,688.6
2,056.8
3,397.4
27,621.6
39,259.6
43,015.7
6,791.0
878.4

2,466.0
42,175.5
17,233.9
737.7
55,508.9
814.9
3,193.2
1,418.8
9,639.7
20,476.7
5,618.4
6,209.3
6,104.3
5,360.2
22,096.6
13,947.0
21,879.4
4,494.0
11,052.1
30,495.3
38,087.1
48,765.5
13,216.6
2,874.2
3,231.2
7,416.0
1,717.0
2,373.6
26,860.2
32,569.0
42,172.3
8,436.1
916.7

2,492.2
41,165.9
20,112.4
822.0
59,482.5
899.1
3,632.5
1,606.2
10,533.0
19,783.6
5,541.5
7,276.4
6,758.4
4,864.9
24,819.8
13,552.8
21,192.6
5,485.3
13,163.0
29,433.0
42,617.1
51,473.1
14,334.4
3,294.4
3,150.1
8,626.4
1,910.0
2,646.1
27,149.1
33,434.2
43,539.1
6,652.6
969.1

Source: Euromonitor International from national statistics

50

Euromonitor International 2011

Section 2 World lifestyle trends Income

Disposable income (annual) per capita 1990/1995/2002-2010

Table: 2.43

US$ per capita

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1,426.8
3,516.0
12,579.0
13,899.3
990.4
13,795.7
620.2
1,957.5
1,901.1
772.9
12,828.5
1,603.0
244.7
1,356.1
3,241.5
1,737.0
13,456.9
778.7
494.8
2,294.4
12,428.7
14,966.7
14,701.2
4,310.2
9,950.2
2,069.9
266.5
457.0
1,167.2
9,647.4
7,575.5
12,025.1
15,717.9
989.6
29.1
229.4
6,413.3
1,818.8
1,782.5
1,314.1
2,320.9
789.6
11,923.5
7,746.7
204.9
13,925.5
271.2
983.7
547.9
976.4
4,869.2
1,081.2
2,187.3
2,931.3
7,372.2
1,399.7
307.3
1,838.9
3,843.5
7,128.1
15,036.5
22,020.8
5,285.9
900.6
1,058.2
1,910.5
1,135.6
7,952.9
10,932.3
17,061.3
1,354.1
89.5

1995
876.8
5,159.1
13,862.8
17,447.0
284.1
784.6
17,716.4
756.6
2,925.0
1,079.9
507.8
12,052.7
3,450.6
384.6
2,283.2
2,695.8
3,146.2
16,997.4
1,264.6
894.0
1,772.6
13,748.5
17,818.0
19,545.9
8,758.5
18,966.0
2,905.6
288.2
687.6
1,119.9
12,693.9
9,656.7
16,138.8
27,522.6
1,048.8
875.3
230.1
9,731.9
1,233.3
1,219.9
2,241.3
2,192.6

2002
829.4
1,709.4
13,749.4
14,458.9
528.1
876.4
15,214.7
753.5
1,826.8
1,090.4
489.0
13,902.3
2,868.2
648.0
1,688.5
3,237.3
4,035.5
14,578.8
1,430.7
1,088.2
2,957.6
13,471.9
16,033.4
16,407.8
9,762.7
19,261.9
3,846.9
419.1
651.0
1,165.0
15,788.3
9,692.0
14,892.5
19,578.4
1,479.9
853.7
314.6
12,577.2
2,481.1
2,731.5
2,071.7
4,908.7

2003
901.2
2,195.5
16,900.3
17,830.5
606.4
1,057.2
18,353.4
727.9
1,962.7
1,387.6
593.0
16,079.0
3,034.3
696.8
1,604.4
4,101.2
4,894.6
17,895.3
1,636.9
916.1
3,812.2
16,963.2
19,596.3
20,030.2
12,605.7
18,576.2
4,867.5
475.1
766.6
1,128.4
19,860.1
10,012.2
18,267.3
20,813.7
1,543.9
1,155.9
342.1
13,199.4
3,056.2
3,538.8
2,200.3
4,743.6

2004
1,048.6
2,548.6
20,061.7
20,398.6
670.5
1,302.9
20,547.3
741.8
2,249.3
1,846.0
665.0
17,891.5
3,688.9
873.1
1,906.7
5,044.6
5,616.2
20,849.6
1,806.2
963.7
4,556.6
19,570.7
22,380.0
22,367.0
14,668.9
19,535.1
5,929.5
541.2
808.3
1,285.8
22,530.7
10,666.4
20,560.9
22,440.1
1,791.0
1,913.9
351.5
13,819.3
3,819.1
4,279.2
2,418.7
4,950.5

2005
1,081.7
2,945.1
21,757.5
21,335.1
879.8
1,708.7
21,131.3
773.5
2,920.6
1,914.0
690.7
20,096.9
4,435.1
1,038.4
2,345.1
5,582.5
6,335.3
21,894.5
1,988.1
1,121.1
5,229.7
19,938.3
23,012.1
22,784.6
15,551.0
20,441.4
6,471.6
620.4
861.5
1,527.7
24,013.7
10,998.2
20,976.0
22,168.1
2,064.4
2,028.8
396.8
15,274.7
4,279.5
4,900.5
2,672.7
5,864.4

2006
1,118.2
3,283.7
22,707.9
22,496.4
1,031.2
2,082.2
22,451.1
862.0
3,584.5
2,144.1
726.1
22,393.1
5,078.8
1,206.6
2,591.4
6,117.9
7,231.7
23,285.0
2,168.7
1,207.6
6,195.2
20,903.6
24,191.8
23,461.6
16,632.4
21,736.3
6,523.1
678.2
1,067.4
1,763.0
25,749.2
11,626.9
21,805.8
21,204.9
2,235.9
2,466.3
463.2
16,358.3
5,334.0
5,688.2
2,991.0
6,474.6

2007
1,264.8
3,952.4
27,024.0
25,504.5
1,341.2
2,623.3
25,508.1
975.8
4,416.8
2,710.2
812.7
24,994.0
5,661.2
1,476.6
3,213.8
7,344.6
8,781.2
26,374.3
2,329.1
1,426.8
8,211.3
24,141.2
27,590.7
25,955.9
20,292.5
23,770.8
7,786.9
829.8
1,277.2
2,191.4
29,934.6
13,446.3
24,424.0
20,912.6
2,548.0
3,244.2
547.3
18,667.4
7,238.4
6,967.5
3,544.5
6,831.3

2008
1,501.9
4,818.4
28,385.9
28,363.2
1,937.5
3,363.6
28,431.3
1,197.0
5,280.8
3,279.4
827.9
26,015.0
6,332.9
1,872.6
3,672.7
8,568.5
11,209.7
28,625.6
2,597.0
1,759.3
9,557.4
27,178.9
30,176.0
28,370.4
22,164.9
24,390.5
8,589.1
907.6
1,416.4
2,691.2
31,909.1
16,352.2
26,510.6
23,761.9
3,083.2
3,692.8
590.3
21,811.2
9,474.4
8,852.2
4,110.4
6,814.5

2009
1,474.2
4,515.8
27,307.0
27,057.7
2,144.9
2,903.5
27,195.7
1,287.9
5,228.2
3,065.3
782.2
24,130.9
6,094.3
2,082.9
3,476.5
7,503.5
9,908.8
26,061.6
2,727.7
2,063.2
8,332.0
26,370.9
28,789.2
27,001.6
20,932.4
23,922.6
7,226.9
895.9
1,428.8
2,882.6
26,508.0
15,223.5
24,320.6
25,447.6
3,072.1
3,174.9
558.3
19,110.6
7,418.4
8,145.1
3,874.7
5,642.6

2010
1,571.6
5,108.2
33,901.9
26,655.3
2,330.2
3,191.0
26,620.2
1,323.4
6,623.5
2,995.3
728.2
27,802.4
7,184.2
2,377.9
4,178.0
7,232.6
10,122.9
25,807.1
2,902.2
2,365.8
7,967.4
26,063.5
28,035.1
26,227.8
20,026.8
25,511.5
7,351.7
1,129.5
1,799.2
3,077.9
24,667.3
16,862.2
23,580.2
27,350.4
3,298.3
3,735.5
560.6
20,214.9
6,747.2
7,663.5
4,265.4
6,506.9

1,011.8
14,010.9
9,069.6
217.2
17,536.3
376.1
1,649.7
845.0
2,600.7
8,236.3
1,105.9
1,706.1
4,267.4
1,599.5
12,456.9
2,683.7
4,370.3
2,254.8
7,495.6
9,993.6
14,879.7
29,489.2
8,287.8
1,607.0
1,394.2
2,010.3
393.7
485.7
9,260.0
13,392.1
20,042.9
2,226.7
220.3

984.4
14,437.2
8,322.8
354.7
20,661.2
385.0
1,544.5
685.5
3,703.8
8,650.5
1,409.4
1,375.2
3,486.4
1,649.5
14,395.4
4,022.6
7,105.2
1,451.1
7,824.4
10,853.2
14,172.6
25,197.5
7,732.4
1,325.5
1,534.7
2,431.4
933.0
552.8
12,365.8
17,780.0
26,655.9
1,876.1
296.4

1,203.4
17,214.7
10,324.8
409.0
24,888.0
418.7
1,619.9
690.9
3,961.9
10,697.7
1,612.2
1,721.0
3,571.6
2,164.0
15,111.7
5,110.1
9,005.7
2,199.4
8,465.7
13,659.8
17,607.1
28,845.8
7,918.2
1,487.0
1,836.9
3,279.1
1,407.0
639.4
13,277.5
20,232.5
27,748.4
1,586.9
335.3

1,365.8
19,209.2
12,524.7
476.8
27,145.5
471.1
1,761.0
733.7
4,494.1
12,166.8
2,206.2
2,314.6
3,688.1
2,427.6
16,141.4
6,214.1
10,647.8
2,848.3
9,217.6
15,849.3
20,029.1
31,904.9
8,357.9
1,692.2
2,065.3
4,190.5
1,722.7
842.4
15,195.1
23,250.0
29,232.3
1,923.1
374.1

1,417.6
19,559.7
14,201.3
602.7
30,713.3
540.4
1,909.1
819.0
5,336.0
12,561.8
2,801.4
2,949.1
3,919.1
2,605.8
16,929.3
6,795.1
11,417.4
3,142.4
10,979.6
16,844.0
20,406.9
32,605.9
8,830.4
1,831.3
2,099.1
5,079.5
1,777.4
1,238.0
17,404.2
23,932.2
30,262.2
2,356.1
422.1

1,502.8
20,271.6
13,288.2
614.5
29,264.1
597.7
2,044.3
958.3
5,852.7
13,026.3
3,302.8
3,816.2
4,281.2
2,890.7
18,149.1
7,475.3
12,146.2
3,243.1
12,538.3
17,941.2
21,309.0
33,568.4
9,007.7
2,120.8
2,232.3
5,393.9
2,607.1
1,542.0
19,601.3
24,898.1
31,623.0
2,986.5
475.9

1,682.3
23,314.0
15,546.4
658.9
34,198.9
662.2
2,332.0
1,142.8
7,034.8
14,862.3
4,597.3
4,959.6
4,914.5
4,007.0
20,306.1
9,123.5
14,325.0
3,497.7
13,754.3
20,465.5
24,292.0
36,543.9
9,102.4
2,524.8
2,500.4
6,593.5
3,073.5
2,010.1
22,124.0
27,827.4
32,972.4
4,089.6
562.6

2,020.5
25,739.1
15,865.3
751.3
37,646.8
666.5
2,829.9
1,334.2
8,745.7
16,563.2
5,893.0
6,357.5
5,643.0
4,947.0
22,034.1
10,732.1
16,579.1
3,269.4
12,289.6
22,906.7
25,477.3
41,025.1
9,475.9
2,819.4
2,819.6
7,213.9
1,660.6
2,613.8
25,737.8
26,555.3
33,626.5
5,451.1
741.7

2,063.4
23,716.3
14,033.2
657.7
35,647.9
737.5
2,854.2
1,307.4
7,191.6
15,331.9
4,541.4
5,028.2
5,884.9
4,317.4
21,067.0
10,415.6
15,635.5
3,351.5
10,887.6
21,862.6
22,067.9
40,555.5
8,870.7
2,665.8
2,739.8
6,151.1
1,354.8
1,830.1
25,096.3
22,034.3
32,839.3
6,812.2
775.8

2,085.3
23,112.1
16,341.7
732.8
38,470.7
814.9
3,244.3
1,481.7
7,850.6
14,808.5
4,535.0
5,874.9
6,515.5
3,926.2
23,641.6
10,121.3
15,144.7
4,086.7
12,954.7
21,072.1
24,706.7
42,803.0
9,634.7
3,055.4
2,671.0
7,276.8
1,500.5
2,038.2
25,468.7
22,619.7
33,903.6
5,323.9
819.1

Source: Euromonitor International from national statistics

www.euromonitor.com

51

World Consumer Lifestyles Databook 2011

Gross income (annual) per capita by age 2010

Table: 2.44

US$ per capita

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

Aged
15-19
2,129.6
6,936.3
37,073.5
37,077.3
2,990.6
4,474.6
28,076.0
1,684.6
9,320.1
2,937.7

Aged
20-24
2,343.1
8,181.0
44,821.0
43,518.5
3,517.8
5,196.3
33,265.4
2,098.9
10,873.0
4,156.4

Aged
25-29
2,443.5
8,839.3
52,530.6
46,356.3
3,866.7
5,623.3
37,397.3
2,365.9
11,740.5
5,531.1

Aged
30-34
2,475.0
9,072.8
59,279.4
47,402.8
4,037.5
5,809.2
40,844.9
2,523.0
13,126.8
6,473.7

Aged
35-39
2,493.7
9,162.0
64,205.1
48,250.2
4,078.8
5,833.9
43,708.6
2,634.0
12,900.3
6,846.2

Aged
40-44
2,515.5
9,165.5
66,924.0
51,063.2
4,026.4
5,723.3
45,676.9
2,708.2
12,505.5
6,711.1

Aged
45-49
2,528.3
9,040.2
67,663.5
53,722.6
3,908.8
5,480.8
47,217.0
2,725.1
12,564.4
6,198.0

Aged
50-54
2,507.1
8,735.8
66,772.5
54,944.2
3,752.5
5,150.2
47,885.3
2,659.9
12,287.7
5,515.9

Aged
55-59
2,425.0
8,276.3
64,801.6
54,088.6
3,594.7
4,807.9
47,366.1
2,510.8
12,121.9
4,745.8

Aged
60-64
2,284.6
7,842.8
62,411.7
53,300.1
3,482.5
4,618.5
46,426.6
2,323.2
11,478.9
3,866.5

Aged
65+
2,019.0
7,055.3
57,674.2
45,976.9
3,299.9
4,308.9
39,256.7
2,011.3
8,995.1
2,289.3

22,203.1
9,507.2
1,875.6
5,411.1
10,778.2
6,696.1
25,085.5
4,587.4
2,007.2
7,291.5
19,496.1
40,067.0
36,240.7
22,668.9
15,221.3
11,436.7
1,047.9
2,836.7

28,755.3
10,064.0
3,037.5
5,828.9
12,450.3
10,006.0
42,335.0
5,033.7
2,996.0
10,312.5
32,987.1
46,310.2
42,487.3
26,890.5
22,535.0
13,544.0
1,670.9
3,184.3

37,840.6
10,637.7
3,667.0
6,404.9
12,797.5
14,819.0
54,627.1
5,398.4
3,371.8
13,999.6
44,421.0
50,114.5
46,621.5
29,845.6
31,497.5
14,159.5
1,892.1
3,302.8

46,649.5
11,141.7
3,704.1
6,944.7
12,824.6
18,919.9
61,967.6
5,461.7
3,096.1
16,947.3
51,973.0
52,151.3
47,004.7
33,311.7
38,883.7
14,206.2
1,824.2
3,360.6

52,939.1
11,507.4
3,539.1
7,294.2
13,077.2
20,918.7
64,918.5
5,354.8
3,853.0
18,151.7
56,275.5
55,378.4
46,091.1
35,085.0
42,872.5
14,070.3
1,898.5
3,255.5

56,328.3
11,767.1
3,397.5
7,466.5
13,183.2
21,033.4
65,814.9
5,209.7
4,998.1
17,847.7
57,752.8
58,047.3
46,009.9
35,301.0
43,106.7
14,101.5
1,928.9
3,157.5

57,531.4
11,964.9
3,350.1
7,552.9
13,172.1
20,600.6
65,973.4
5,030.8
4,932.1
16,540.5
58,045.5
60,126.4
46,000.4
35,701.6
40,348.0
14,213.8
1,916.2
2,859.6

56,946.9
12,092.3
3,361.8
7,618.2
12,943.9
20,625.9
64,502.3
4,787.2
4,012.7
14,844.9
58,014.2
60,072.9
45,795.9
35,159.1
35,785.0
14,333.5
1,827.4
2,735.9

53,554.8
12,011.1
3,285.8
7,598.9
12,363.2
20,909.3
58,677.3
4,437.8
3,553.0
12,939.1
56,658.7
59,160.5
45,253.2
34,820.2
30,162.1
13,672.0
1,588.7
2,511.6

45,753.4
11,535.1
2,978.0
7,328.8
11,593.3
19,790.5
48,291.0
4,146.8
2,705.5
10,363.5
52,701.0
58,349.7
41,785.4
31,972.8
24,177.0
12,299.4
1,505.8
2,410.0

31,641.3
10,477.3
2,370.3
6,706.0
8,810.5
15,279.1
30,351.9
3,492.1
1,755.1
6,053.8
43,393.5
49,090.7
37,292.2
26,495.5
14,634.8
9,198.9
1,137.1
2,216.1

23,451.5
19,414.1
22,739.6
35,939.5
3,846.3
5,215.9

34,045.0
26,321.0
28,335.7
40,854.6
4,627.1
6,382.7

39,423.3
33,500.2
32,096.6
47,585.4
5,177.3
6,497.3

43,963.1
39,344.1
34,938.5
50,271.2
5,784.4
6,964.3

46,728.4
42,217.2
37,644.8
51,984.4
6,504.1
6,765.3

45,306.4
41,498.7
39,753.2
52,523.3
7,092.9
6,484.3

47,928.8
37,674.7
40,524.2
51,310.4
7,251.9
7,134.9

47,596.0
32,278.7
39,505.1
48,835.8
6,819.7
6,451.5

44,300.6
25,809.9
36,762.2
46,288.4
6,030.6
6,192.5

42,181.2
19,524.3
33,159.2
44,154.8
5,547.0
4,902.8

34,597.2
10,189.4
23,733.1
34,594.6
4,997.3
6,251.9

17,363.5
4,475.7
5,385.9
8,014.7
9,388.5

21,498.2
9,474.7
11,177.2
9,004.9
10,756.5

25,021.1
11,895.6
13,655.8
9,599.4
11,395.0

28,894.5
12,067.2
13,627.1
9,800.8
11,571.8

32,276.9
11,788.2
13,278.5
9,700.1
11,584.7

34,367.2
11,823.7
13,274.5
9,331.0
11,434.8

33,974.4
11,925.7
13,340.9
8,736.0
11,000.7

31,025.0
11,454.9
12,813.2
7,995.5
10,231.3

26,937.8
10,238.9
11,463.0
7,317.4
9,299.4

24,578.7
8,732.5
9,883.8
6,926.6
8,616.6

22,123.8
6,119.5
7,094.8
6,411.6
7,597.6

3,014.9
43,351.1
17,608.4
995.2
59,537.1
1,271.2
4,010.1
2,308.6
9,800.1
17,854.3
4,602.1
7,678.1
5,981.1
2,501.6
23,846.2
13,100.7
14,177.5
4,257.0
14,393.9
32,848.6
29,185.3
53,828.3
14,619.7
3,637.2
3,409.6
9,956.6
1,690.4
2,160.0
21,366.4
23,921.2
36,780.0
7,711.2
1,169.9

3,318.2
47,604.4
23,811.3
1,274.0
71,225.5
1,230.8
4,991.2
2,583.6
10,478.9
20,828.5
5,787.0
8,885.9
7,656.7
5,216.0
27,297.5
14,023.6
18,748.5
5,534.7
15,154.4
33,243.9
45,161.8
57,862.6
16,782.4
4,111.0
3,904.2
10,491.7
2,184.2
2,795.9
25,431.0
34,671.8
49,129.1
9,259.9
1,275.1

3,457.7
51,094.7
28,434.2
1,515.4
76,139.5
1,370.1
5,622.3
2,741.5
11,556.7
24,457.6
6,913.1
9,444.0
9,400.1
6,625.5
29,101.6
15,126.4
24,529.3
7,005.8
16,073.4
32,896.4
53,593.6
62,893.8
17,748.1
4,423.8
4,294.5
11,337.6
2,769.1
3,407.7
29,515.8
42,046.8
55,459.2
10,244.0
1,327.7

3,500.6
53,721.3
30,035.9
1,689.6
76,387.0
1,468.9
5,993.2
2,795.2
12,810.0
27,178.5
7,957.5
9,992.0
11,235.8
7,627.1
29,662.4
16,364.3
29,097.7
8,390.8
17,009.1
34,722.5
56,326.6
66,233.3
19,650.6
4,570.1
4,541.1
12,454.5
3,259.2
3,850.0
34,069.8
47,963.5
59,700.7
10,827.9
1,355.0

3,526.6
55,324.4
31,804.2
1,716.9
76,252.2
1,529.0
6,251.9
2,764.4
13,606.5
27,761.8
7,973.5
10,125.6
12,806.8
8,015.5
30,974.5
17,139.7
30,633.6
9,274.9
17,925.9
37,248.8
57,803.9
67,979.2
19,229.6
4,610.4
4,657.6
13,444.6
3,493.2
3,982.8
38,326.3
50,455.6
61,163.0
11,223.9
1,383.2

3,556.9
56,292.7
33,895.4
1,673.5
76,821.9
1,512.6
6,416.7
2,642.9
13,833.1
27,072.6
7,848.2
9,995.6
13,692.6
7,770.9
32,895.9
17,639.1
30,049.9
9,751.8
18,466.4
38,260.5
59,525.5
68,751.8
18,963.5
4,585.9
4,681.9
13,942.5
3,476.0
3,809.6
41,015.4
51,241.7
63,942.8
11,425.6
1,412.4

3,573.8
56,600.5
35,022.5
1,527.0
77,605.2
1,483.2
6,436.9
2,426.4
13,977.2
27,709.9
7,670.5
9,633.7
13,587.0
7,505.6
33,746.9
18,049.7
28,996.1
9,932.8
18,544.1
38,787.0
61,363.2
70,008.5
18,220.8
4,519.4
4,641.2
13,936.6
3,185.4
3,405.7
41,140.8
52,351.7
67,189.5
11,314.7
1,428.1

3,540.3
55,618.3
33,891.4
1,275.9
77,567.3
1,490.5
6,259.3
2,141.9
13,748.3
28,210.8
7,518.5
9,377.6
12,489.8
7,225.9
33,843.4
18,436.9
28,782.7
9,962.4
18,128.1
39,366.6
62,230.9
70,120.8
17,434.5
4,403.2
4,518.2
13,646.1
2,741.0
2,928.0
38,527.4
51,794.5
70,992.6
10,759.8
1,413.8

3,422.1
53,526.2
30,146.0
999.3
75,708.8
1,467.4
5,887.0
1,872.0
13,392.0
27,408.8
7,068.4
8,917.3
10,972.5
6,995.2
33,924.5
18,659.9
29,145.8
9,785.6
17,374.4
38,744.7
61,582.0
68,964.5
17,023.4
4,196.7
4,218.1
13,245.7
2,336.8
2,500.6
34,541.3
48,890.0
69,385.2
9,708.9
1,362.3

3,220.5
51,063.3
25,938.6
852.0
72,422.9
1,395.9
5,436.6
1,732.9
12,932.4
26,077.4
5,977.5
8,570.8
10,102.5
6,641.2
32,075.9
18,253.3
26,859.1
9,212.4
16,582.4
36,265.3
59,852.2
65,980.3
17,680.1
3,862.0
3,643.4
12,704.3
2,086.1
2,266.9
32,009.6
46,606.3
58,603.3
8,376.3
1,287.1

2,849.7
42,518.0
19,120.7
737.3
64,855.9
1,163.8
4,669.7
1,574.8
10,882.5
20,100.9
3,940.1
7,944.5
9,077.3
5,308.4
26,007.4
16,045.3
20,744.5
8,090.4
15,273.0
27,481.9
56,235.6
55,666.4
14,365.7
3,228.3
2,649.1
11,541.0
1,889.8
1,894.2
28,980.0
41,426.4
35,485.2
6,293.3
1,143.5

Source: Euromonitor International from national statistics

52

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Consumer Expenditure

Consumer expenditure 1990/1995/2002-2010

Table: 2.45

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1,352.9
3,407.3
10,909.4
13,495.0
811.3
11,511.9
561.1
1,879.8
1,584.0
708.3
12,022.0
1,378.8
175.3
1,088.5
3,906.6
1,683.3
13,189.9
739.1
479.7
2,295.1
11,120.5
13,159.7
12,734.0
4,242.4
7,478.7
1,750.8
264.3
346.7
913.3
7,694.0
6,823.5
9,093.3
12,749.7
979.6
2.3
204.7
4,252.4
1,748.9
1,502.6
1,237.3
2,166.4
709.3
10,107.6
7,803.1
194.3
12,960.3
239.8
952.3
530.4
766.8
4,757.9
1,076.7
1,850.0
2,485.7
6,649.0
1,319.3
270.1
1,823.4
3,035.3
6,365.6
13,648.4
19,981.7
4,196.2
917.0
947.4
1,983.8
994.4
6,639.6
10,643.6
15,076.8
1,644.9
87.0

1995
811.4
4,991.5
12,682.9
16,299.1
261.5
784.7
14,073.4
680.7
2,954.9
1,134.3
462.8
11,410.1
2,962.1
283.4
1,976.9
3,351.1
2,774.5
17,650.4
1,209.6
775.9
1,787.4
12,375.5
15,144.6
16,255.6
8,643.2
14,074.4
2,534.5
251.2
649.1
810.3
10,120.7
9,654.6
12,997.9
22,367.5
1,030.0
887.7
213.4
5,668.9
1,243.2
1,169.8
2,028.0
2,119.7
1,413.9
889.1
12,523.1
9,995.3
200.9
16,217.3
325.0
1,599.5
814.8
2,217.3
7,539.5
1,082.8
1,295.0
3,563.0
1,667.7
10,827.5
2,524.7
4,153.7
2,241.6
5,838.1
9,333.8
13,828.4
26,280.5
7,215.4
1,588.7
1,271.7
2,136.1
316.3
487.0
7,408.2
12,208.7
18,407.4
2,396.9
211.7

2002
770.9
1,622.5
12,974.6
14,211.7
463.0
878.0
12,535.1
675.6
1,744.5
1,450.6
461.1
13,356.4
2,639.1
502.3
1,565.5
4,383.1
3,868.2
15,194.7
1,369.3
954.5
3,221.7
12,587.9
13,546.3
13,689.1
10,319.6
13,539.1
3,647.4
303.7
621.9
841.5
14,125.7
9,435.9
12,747.1
17,208.8
1,474.9
881.7
302.1
7,399.6
2,425.4
2,670.9
1,822.4
4,432.0
1,661.9
847.9
13,276.0
9,338.4
342.5
18,289.9
358.2
1,515.3
657.5
3,435.6
8,166.4
1,424.7
1,143.2
3,042.0
1,685.3
9,400.3
3,730.0
6,272.6
1,462.5
6,640.7
10,257.1
13,248.5
22,742.3
7,888.8
1,228.0
1,368.9
2,628.9
862.9
499.7
10,278.2
16,967.3
25,160.7
1,939.6
283.0

2003
838.9
2,099.0
16,171.7
17,377.1
513.1
1,036.7
15,255.8
651.3
1,887.6
1,898.7
570.5
15,430.4
2,844.0
542.2
1,492.9
5,788.4
4,741.5
18,537.7
1,553.0
783.2
4,241.5
15,663.9
16,725.1
16,614.4
13,066.9
13,146.7
4,670.2
342.1
741.0
846.5
17,762.7
9,667.1
15,725.3
18,487.7
1,518.0
1,098.1
325.3
7,656.3
2,931.8
3,508.3
1,932.8
4,573.3
2,021.0
1,024.5
16,180.7
12,478.3
396.2
21,606.5
387.8
1,596.9
665.2
3,699.6
9,954.5
1,786.0
1,423.4
3,068.5
2,084.3
9,735.7
4,781.5
8,166.4
2,202.4
7,121.1
12,823.3
16,515.4
26,329.3
8,036.8
1,362.6
1,615.1
3,472.5
1,292.9
587.0
10,835.6
19,296.0
26,162.7
1,757.8
320.1

2004
988.1
2,447.9
19,308.8
19,841.9
565.2
1,269.1
17,356.0
663.1
2,159.8
2,343.8
646.1
17,236.2
3,444.2
609.8
1,770.0
6,735.7
5,520.7
21,550.6
1,701.7
832.3
5,282.8
17,811.2
19,054.0
18,578.3
15,336.8
13,979.4
5,515.0
391.5
784.7
1,013.5
20,259.1
10,235.7
17,737.5
19,938.7
1,779.8
1,504.2
331.0
8,075.5
3,631.6
4,307.3
2,113.6
4,877.2
2,416.7
1,161.2
18,138.3
14,896.8
461.4
23,831.2
436.1
1,745.2
712.9
4,243.1
11,466.8
2,376.7
1,958.7
3,169.1
2,426.1
10,686.3
5,887.9
9,564.2
2,875.5
7,612.4
14,914.9
18,727.9
28,917.3
8,773.0
1,489.2
1,812.4
4,422.9
1,603.1
730.1
13,115.8
22,631.0
27,568.4
2,089.9
356.6

2005
1,028.8
2,832.9
20,894.3
20,652.9
644.8
1,618.8
17,920.6
691.5
2,858.1
2,712.1
670.7
19,298.6
4,138.8
682.1
2,167.2
7,416.2
6,189.9
22,663.7
1,881.7
971.2
6,019.5
18,466.4
19,770.2
18,934.7
16,504.9
14,821.5
6,029.0
443.7
829.9
1,155.1
21,536.9
10,599.6
18,138.7
19,672.6
2,053.5
1,836.8
373.3
9,062.5
4,194.2
4,952.7
2,332.9
5,416.7
2,507.2
1,213.5
18,685.3
16,632.7
584.1
25,953.8
500.2
1,890.1
801.0
4,997.9
11,887.0
3,134.5
2,544.0
3,394.0
2,592.1
11,399.0
6,412.5
10,181.1
3,203.9
9,046.6
15,788.5
19,120.7
29,295.9
9,435.1
1,618.8
1,840.6
5,360.2
1,627.8
1,059.0
16,402.2
23,376.2
29,114.1
2,523.2
401.3

2006
1,075.3
3,158.1
21,649.9
21,516.0
892.5
1,968.3
18,863.5
770.7
3,491.6
3,030.9
705.5
21,484.4
4,749.6
787.5
2,330.7
8,031.8
7,025.9
24,022.4
2,038.7
1,089.3
7,133.3
19,649.2
20,757.9
19,649.4
18,008.5
15,931.7
6,100.7
488.3
1,017.3
1,353.0
23,136.0
11,260.4
18,961.0
18,917.5
2,229.7
2,364.6
437.3
9,773.4
5,422.2
5,731.7
2,604.7
5,862.8
3,311.4
1,330.1
19,175.1
15,812.9
592.6
27,534.1
552.4
2,023.3
942.3
5,552.6
12,557.7
3,845.6
3,268.2
3,762.4
3,008.3
12,400.4
7,207.1
10,789.8
3,346.0
10,270.8
16,801.6
20,180.4
29,810.5
9,504.5
1,847.6
1,947.9
5,710.1
2,429.8
1,365.1
17,984.5
24,618.9
30,428.0
3,147.2
455.9

2007
1,219.7
3,803.2
25,662.6
24,131.5
1,251.3
2,439.7
21,378.5
873.0
4,318.5
3,926.9
785.5
23,908.1
5,286.6
956.1
2,958.6
9,488.1
8,388.2
27,194.6
2,184.5
1,347.2
8,971.6
22,562.9
23,557.4
21,777.0
20,781.4
17,658.9
7,389.9
601.4
1,207.9
1,699.6
26,919.4
13,001.2
21,238.5
18,915.7
2,543.6
2,987.4
516.6
11,107.5
7,516.5
7,389.1
3,090.9
6,318.3
4,685.3
1,532.2
21,682.5
18,569.3
636.4
31,907.1
614.6
2,309.3
1,118.2
6,697.8
14,440.9
5,188.8
4,316.9
4,361.8
3,982.7
13,969.1
8,607.6
13,024.5
3,603.0
11,292.6
19,263.8
23,036.1
32,148.2
9,702.6
2,095.4
2,181.9
6,909.6
2,845.4
1,820.8
20,515.3
27,963.5
31,718.6
4,302.7
537.9

2008
1,451.1
4,636.0
26,666.9
26,583.4
1,831.2
3,295.6
23,787.6
1,072.4
5,090.6
4,675.4
794.8
24,880.0
5,899.2
1,204.6
3,380.8
11,159.3
10,623.1
29,546.2
2,433.2
1,650.5
9,867.8
25,247.3
25,690.2
23,870.6
23,657.8
18,478.9
8,351.8
643.5
1,345.2
2,114.3
28,226.9
15,800.5
23,034.7
21,490.9
3,088.8
3,552.3
557.4
13,035.5
8,944.7
9,099.2
3,577.2
6,603.7
5,695.9
1,839.5
23,688.6
17,952.6
725.0
34,324.6
619.4
2,804.8
1,306.1
8,489.3
16,107.1
6,025.4
5,575.9
4,973.3
4,948.8
15,434.3
10,214.9
15,193.1
3,363.4
10,062.0
20,869.9
24,213.5
36,634.9
10,201.8
2,361.9
2,476.8
7,552.6
1,528.0
2,389.4
23,799.9
26,361.1
32,361.9
5,821.1
711.4

2009
1,425.9
4,346.7
25,553.9
25,321.2
2,062.2
2,863.0
22,245.5
1,154.4
5,102.9
4,387.4
753.0
23,087.8
5,657.2
1,335.3
3,196.6
9,787.4
9,451.7
27,023.0
2,554.4
1,945.8
7,651.5
23,505.3
24,273.6
22,698.7
22,100.0
18,109.9
6,845.9
633.0
1,357.2
2,317.3
23,426.5
14,753.4
21,286.2
22,833.9
3,062.1
3,096.5
526.8
11,827.2
6,779.4
7,432.6
3,372.0
5,363.8
5,333.9
1,881.9
21,785.8
16,111.5
636.6
31,175.2
687.0
2,826.3
1,277.9
6,851.7
14,755.8
4,586.2
4,615.8
5,301.4
4,283.8
14,339.8
9,728.2
14,342.4
3,400.7
8,865.0
18,748.1
21,223.6
36,244.5
9,655.9
2,266.5
2,389.5
6,427.1
1,216.9
1,663.1
22,956.6
21,789.7
31,760.5
7,266.2
741.6

2010
1,515.5
4,907.7
31,594.1
24,976.9
2,242.3
3,156.5
21,774.2
1,184.6
6,458.4
4,238.1
700.2
26,531.8
6,633.0
1,518.8
3,850.1
9,385.7
9,589.1
26,775.6
2,711.4
2,237.3
7,251.6
23,223.6
23,706.7
21,979.1
21,027.1
19,475.5
6,967.2
804.0
1,699.4
2,467.0
21,718.4
16,341.5
20,598.8
24,615.8
3,300.6
3,465.6
528.0
12,354.0
6,134.0
6,901.4
3,722.0
6,171.7
5,107.1
1,904.8
21,233.1
19,127.3
708.4
33,389.6
762.1
3,207.0
1,446.6
7,489.4
14,394.7
4,536.9
5,384.0
5,845.0
3,874.6
16,311.9
9,422.7
13,919.1
4,140.4
10,587.3
18,053.1
23,861.1
38,309.6
10,470.5
2,577.9
2,327.5
7,595.7
1,345.3
1,846.3
23,470.5
22,299.3
32,783.8
5,725.9
783.4

% growth
1990-2010
12.0
44.0
189.6
85.1
289.1
89.1
111.1
243.6
167.6
-1.2
120.7
381.1
766.4
253.7
140.3
469.6
103.0
266.9
366.4
216.0
108.8
80.1
72.6
395.6
160.4
297.9
204.2
390.1
170.1
182.3
139.5
126.5
93.1
236.9
151,694.4
158.0
190.5
250.7
359.3
200.8
184.9
168.6
110.1
145.1
264.7
157.6
217.8
236.8
172.7
876.7
202.5
321.4
191.0
135.1
145.3
614.2
5,052.6
127.1
248.8
183.6
74.8
91.7
149.5
181.1
145.7
282.9
85.7
253.5
109.5
117.4
248.1
800.6

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

53

World Consumer Lifestyles Databook 2011

Food and non-alcoholic beverages consumer expenditure 1990/1995/2002-2010

Table: 2.46

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
617.1
828.4
1,343.9
1,689.7
215.0
1,724.5
194.0
489.9
498.7
281.7
1,298.9
398.5
75.0
369.4
981.3
396.4
1,878.7
295.6
182.5
903.1
1,817.1
2,048.5
1,757.8
848.3
1,133.1
456.3
129.3
203.7
312.5
1,407.4
1,665.3
1,717.9
2,135.9
367.3
1.0
96.9
681.0
555.9
645.7
279.5
571.3
300.2
1,405.9
1,076.8
85.9
2,222.2
133.1
297.9
239.8
257.9
941.1
405.4
615.4
585.8
693.3
290.7
56.6
474.8
713.4
1,263.4
2,043.7
2,400.4
1,101.4
202.4
366.5
591.3
371.0
1,291.5
1,313.6
1,367.0
657.3
43.8

1995
366.8
1,131.2
1,502.2
1,858.7
185.2
395.3
2,144.0
225.5
716.1
342.0
181.9
1,179.1
754.8
114.8
599.2
805.3
540.4
2,333.5
395.0
286.0
516.4
1,909.1
2,256.4
2,003.6
1,451.3
1,772.3
589.3
122.1
408.5
283.4
1,550.5
1,789.9
2,170.5
3,661.9
384.8
488.2
98.0
870.4
458.7
460.8
478.9
497.0
669.1
365.9
1,630.0
1,422.9
86.5
2,583.1
176.4
497.5
350.8
609.1
1,380.5
394.2
634.5
840.2
740.9
869.4
706.6
740.6
583.1
1,004.9
1,603.3
1,962.8
2,937.9
1,714.4
358.3
462.3
602.4
163.9
204.6
1,368.5
1,353.6
1,458.1
875.1
103.2

2002
341.5
345.1
1,419.2
1,527.4
268.0
443.7
1,710.2
203.0
393.9
367.5
179.0
1,265.9
646.2
135.2
453.8
1,064.2
701.7
1,853.2
373.1
377.0
627.9
1,567.9
1,954.1
1,578.8
1,839.8
1,702.4
664.0
119.9
321.0
234.1
1,467.8
1,612.3
1,915.0
2,695.4
611.2
408.1
137.5
1,070.9
606.7
749.8
330.2
1,022.9
688.4
348.1
1,494.2
1,250.7
142.1
2,568.3
160.8
449.5
261.5
747.8
1,396.2
495.5
476.7
719.8
570.6
721.9
822.1
1,041.3
321.0
1,003.1
1,516.0
1,671.1
2,460.4
1,799.8
293.8
493.0
640.8
370.2
229.8
1,698.8
1,551.7
1,704.4
530.8
120.9

2003
371.5
439.6
1,740.8
1,864.9
290.6
480.3
2,120.9
193.1
458.5
451.4
221.1
1,457.7
682.9
142.4
425.8
1,310.9
805.6
2,219.5
389.6
308.6
800.8
1,956.7
2,411.4
1,878.1
2,399.5
1,656.1
827.3
132.8
365.0
236.8
1,739.7
1,723.2
2,370.3
2,855.4
629.2
512.1
147.6
1,126.1
690.9
980.9
330.7
1,063.9
825.4
417.4
1,813.3
1,639.7
164.8
3,012.8
171.3
472.2
262.6
780.3
1,727.4
629.5
536.6
720.6
661.7
759.3
1,013.5
1,338.1
490.0
1,076.4
1,870.7
2,059.0
2,873.0
1,872.9
335.8
581.5
856.1
518.3
263.5
1,756.2
1,735.4
1,759.6
517.1
131.3

2004
436.9
506.3
2,077.6
2,124.5
316.4
577.4
2,379.2
195.2
525.4
549.1
250.1
1,619.3
822.8
160.9
491.7
1,513.4
922.8
2,500.1
400.7
326.2
1,006.2
2,181.1
2,683.4
2,077.6
2,736.0
1,757.4
954.0
134.5
373.4
286.7
1,911.0
1,767.3
2,648.4
3,059.0
731.4
615.8
149.9
1,186.3
806.3
1,219.3
342.4
1,152.2
957.3
470.1
2,002.4
2,012.0
189.8
3,236.7
189.5
513.5
277.1
900.4
1,937.7
795.6
705.1
749.9
711.0
809.7
1,141.9
1,506.2
620.6
1,185.0
2,115.1
2,291.5
3,091.3
2,037.6
366.9
652.2
1,019.9
598.5
320.4
2,083.9
1,998.2
1,841.3
616.5
141.6

2005
453.4
578.4
2,195.6
2,180.3
348.0
736.5
2,394.1
201.7
701.2
591.2
259.2
1,811.5
976.0
169.4
604.4
1,650.6
994.2
2,531.3
426.9
378.6
1,124.5
2,231.7
2,714.2
2,083.9
2,744.8
1,861.3
1,007.9
151.0
377.1
310.0
1,964.8
1,832.3
2,682.6
2,888.5
836.4
716.4
168.3
1,341.6
877.3
1,312.3
363.1
1,258.3
964.3
489.9
1,980.6
2,241.9
238.2
3,497.9
209.4
554.0
306.7
1,052.2
1,951.1
933.0
844.6
811.2
730.7
867.3
1,167.2
1,521.2
680.4
1,405.6
2,226.2
2,291.0
3,130.0
2,249.8
401.4
659.8
1,223.7
563.9
454.2
2,553.8
2,032.5
1,927.0
747.7
157.2

2006
473.6
636.0
2,326.4
2,263.6
466.4
895.5
2,422.0
223.2
861.4
640.7
272.3
1,987.7
1,115.6
183.2
648.9
1,812.5
1,087.4
2,650.8
444.7
422.9
1,252.8
2,341.2
2,790.0
2,160.7
2,974.3
1,968.4
1,026.8
158.8
477.7
344.3
2,120.0
2,018.5
2,786.3
2,759.6
913.0
867.4
197.1
1,439.5
1,053.0
1,490.7
390.4
1,329.9
1,280.5
533.9
2,088.3
2,166.8
241.3
3,625.7
232.4
591.9
354.7
1,159.6
2,057.9
1,119.4
1,032.8
894.8
825.1
925.2
1,251.9
1,580.6
708.3
1,590.1
2,330.9
2,428.9
3,164.7
2,296.1
460.4
699.4
1,264.4
784.8
577.2
2,743.1
2,124.1
1,991.9
930.6
178.1

2007
535.8
768.4
2,772.2
2,614.8
630.3
1,088.2
2,742.4
249.8
1,060.9
824.1
302.6
2,194.9
1,236.7
225.3
822.6
2,061.1
1,314.5
3,029.4
455.6
520.0
1,521.2
2,712.4
3,114.1
2,417.7
3,443.8
2,173.4
1,277.1
193.4
551.4
428.1
2,435.7
2,318.1
3,087.1
2,785.3
1,039.4
1,073.2
232.5
1,625.9
1,446.5
1,850.2
449.9
1,459.7
1,634.9
616.1
2,380.0
2,595.4
256.7
4,163.1
252.9
673.0
417.5
1,379.3
2,340.3
1,449.8
1,226.0
1,036.5
1,028.0
1,027.6
1,530.2
1,892.1
742.9
1,744.2
2,622.6
2,768.0
3,344.8
2,350.6
522.5
782.0
1,490.4
864.2
769.9
3,064.3
2,387.2
2,086.3
1,269.1
208.8

2008
636.1
939.7
2,838.2
2,955.6
889.0
1,451.0
3,038.0
304.8
1,251.0
941.5
305.8
2,267.0
1,378.7
288.6
937.3
2,467.3
1,733.7
3,381.1
485.3
632.8
1,871.2
3,148.8
3,450.4
2,711.4
3,885.2
2,265.4
1,460.6
196.4
592.8
521.9
2,716.6
2,808.0
3,375.9
3,147.3
1,259.6
1,256.2
250.5
1,896.8
1,715.1
2,080.6
509.2
1,516.1
1,995.1
741.5
2,704.7
2,554.5
290.4
4,603.0
258.7
815.4
483.4
1,734.0
2,592.9
1,689.8
1,622.6
1,180.8
1,309.4
1,152.6
1,857.7
2,211.2
677.4
1,541.0
2,797.4
2,992.9
3,758.2
2,458.8
587.5
885.7
1,670.0
438.1
1,009.1
3,479.8
2,350.0
2,196.2
1,705.3
273.8

2009
624.2
880.7
2,767.9
2,818.0
967.1
1,237.0
2,874.5
325.7
1,261.4
926.8
289.3
2,091.1
1,319.4
307.5
883.7
2,243.3
1,517.1
3,116.1
484.6
741.8
1,612.9
2,908.9
3,268.1
2,518.8
3,731.5
2,205.0
1,203.3
186.7
583.1
555.7
2,483.9
2,607.6
3,172.9
3,472.6
1,245.9
1,080.4
236.3
1,715.9
1,290.7
1,622.9
471.9
1,199.2
1,833.6
760.8
2,515.8
2,344.4
253.8
4,279.7
288.4
819.8
468.5
1,392.9
2,319.6
1,343.1
1,370.4
1,258.8
1,068.4
1,097.1
1,763.0
2,145.2
672.2
1,340.9
2,479.8
2,680.9
3,798.8
2,320.3
562.9
852.8
1,434.0
330.1
700.4
3,358.6
1,928.2
2,188.2
2,111.0
282.6

2010
662.8
992.8
3,390.0
2,778.8
1,016.5
1,328.8
2,773.7
331.9
1,601.2
903.3
268.5
2,390.5
1,541.9
338.3
1,061.7
2,175.0
1,530.4
3,077.4
481.6
849.1
1,470.4
2,893.1
3,180.2
2,431.5
3,629.1
2,354.4
1,248.2
222.6
707.5
578.1
2,212.3
2,869.0
3,038.4
3,630.9
1,338.7
1,198.7
236.6
1,789.1
1,161.0
1,500.5
516.4
1,401.4
1,760.4
770.6
2,463.0
2,873.4
281.6
4,482.4
319.6
927.6
525.9
1,512.9
2,245.1
1,347.2
1,561.4
1,386.4
917.5
1,220.0
1,683.1
2,067.5
809.8
1,587.6
2,365.5
2,997.1
3,937.1
2,506.9
643.2
828.8
1,627.0
346.5
769.6
3,410.3
1,955.3
2,280.3
1,653.0
297.6

2010 as %
of total
consumer
expenditure
43.7
20.2
10.7
11.1
45.3
42.1
12.7
28.0
24.8
21.3
38.4
9.0
23.2
22.3
27.6
23.2
16.0
11.5
17.8
38.0
20.3
12.5
13.4
11.1
17.3
12.1
17.9
27.7
41.6
23.4
10.2
17.6
14.8
14.8
40.6
34.6
44.8
14.5
18.9
21.7
13.9
22.7
34.5
40.5
11.6
15.0
39.7
13.4
41.9
28.9
36.4
20.2
15.6
29.7
29.0
23.7
23.7
7.5
17.9
14.9
19.6
15.0
13.1
12.6
10.3
23.9
25.0
35.6
21.4
25.8
41.7
14.5
8.8
7.0
28.9
38.0

Source: National statistical offices/OECD/Eurostat/Euromonitor International

54

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Alcoholic beverages and tobacco consumer expenditure 1990/1995/2002-2010

Table: 2.47

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
32.87
112.69
425.36
572.38
117.64
389.23
13.14
41.99
36.69
11.47
543.09
10.61
8.30
54.80
148.12
214.25
774.59
23.09
12.64
244.78
729.85
378.72
576.28
144.93
134.12
143.57
9.34
20.15
15.11
470.60
100.24
233.68
428.15
41.68
0.09
6.40
53.72
119.81
157.13
33.09
60.42
9.33
351.01
246.40
5.25
655.52
5.33
17.74
15.56
72.94
193.51
66.93
119.33
32.18
183.30
80.16
10.59
91.33
106.46
144.37
685.02
879.99
139.33
49.91
9.63
41.79
75.52
23.67
458.32
361.74
79.68
4.06

1995
18.20
182.84
480.02
553.96
8.46
75.46
470.58
17.65
74.09
29.88
7.37
438.74
23.42
9.35
100.46
125.30
267.55
846.15
30.25
20.10
130.37
749.34
502.35
612.63
341.20
163.49
215.22
8.48
34.37
11.60
664.43
139.15
320.82
753.17
43.41
26.63
6.66
68.73
95.84
110.14
38.39
55.93
81.08
11.94
417.74
295.11
5.23
754.58
7.01
31.15
18.97
183.88
290.00
61.95
46.67
43.63
125.81
263.13
166.29
237.03
107.59
132.63
248.39
627.99
1,021.03
179.49
85.07
12.29
45.89
10.33
29.62
24.45
511.37
391.32
95.89
7.63

2002
15.36
52.89
507.91
479.57
11.76
45.21
456.03
14.52
36.47
44.74
7.07
517.55
21.00
14.20
78.98
196.81
315.03
651.76
29.94
21.73
242.92
734.36
465.42
494.97
473.22
98.44
318.87
9.02
42.79
6.74
874.77
143.14
327.68
605.54
68.17
36.68
9.23
127.05
184.80
205.51
28.53
102.84
76.90
10.72
396.48
329.56
8.56
827.41
5.79
29.96
12.28
226.64
292.09
71.97
36.58
38.46
104.38
198.30
197.81
281.43
67.81
156.23
315.82
527.59
806.30
158.44
72.34
12.92
97.53
29.78
31.27
28.66
657.18
517.85
57.98
9.57

2003
16.64
68.71
618.66
581.96
12.80
66.05
594.57
14.68
37.05
67.64
8.66
621.66
21.54
15.15
70.95
245.49
382.92
789.78
30.36
17.97
315.24
900.09
552.14
591.02
596.82
103.04
409.78
9.28
56.62
6.54
1,034.06
153.11
409.26
626.30
70.34
46.03
9.87
118.36
219.33
265.23
27.84
102.56
89.38
13.08
480.99
482.71
9.94
938.81
5.95
31.60
12.36
242.46
365.66
82.64
45.55
39.15
129.03
220.03
244.64
370.29
102.05
172.61
398.57
647.90
977.84
171.30
78.58
15.71
129.06
44.78
38.34
29.31
749.84
523.41
53.30
9.94

2004
19.61
80.91
749.72
647.54
13.88
76.36
674.53
14.81
42.74
88.25
9.70
698.24
27.03
16.57
83.41
285.86
423.46
843.75
32.46
19.17
432.22
931.35
613.76
647.57
675.13
105.08
474.74
12.42
54.70
7.45
1,082.57
160.95
464.49
670.09
82.82
55.36
9.97
127.96
259.73
303.53
28.64
107.83
101.13
14.98
532.10
521.81
11.68
1,029.43
6.34
34.59
12.92
277.49
413.00
96.88
58.76
41.28
141.31
234.65
284.98
410.96
134.44
184.69
459.15
682.99
1,036.66
182.75
84.18
17.53
166.96
51.02
47.87
34.39
876.47
542.86
63.50
10.34

2005
20.66
93.33
809.99
682.94
15.47
97.40
683.56
15.36
55.89
99.81
9.97
753.76
32.11
18.07
102.78
331.42
473.29
845.31
34.89
22.83
490.70
932.25
607.53
660.28
677.27
114.28
498.75
14.11
51.95
7.55
1,125.03
168.32
474.81
631.12
97.93
67.09
11.25
142.64
277.69
326.09
30.16
119.73
99.52
15.96
532.94
543.53
14.77
1,096.07
6.81
37.50
13.93
330.32
413.83
137.04
68.69
43.91
131.57
257.82
297.04
456.43
147.77
236.24
488.08
665.27
1,030.52
196.90
89.99
17.82
203.64
48.12
68.14
41.64
873.46
562.32
77.53
11.42

2006
21.90
103.93
812.49
675.08
21.28
118.43
716.00
17.02
67.85
126.13
10.38
819.50
36.75
21.01
110.46
359.23
525.08
846.33
36.18
25.86
527.77
968.68
618.53
657.99
678.00
133.13
537.95
15.02
61.55
7.98
1,169.98
187.71
501.45
595.10
107.77
82.10
13.04
157.23
348.02
356.84
32.49
136.61
121.58
17.73
550.15
489.37
15.01
1,133.77
6.80
40.17
15.44
365.76
444.03
149.00
88.24
47.77
154.80
262.46
318.62
486.95
153.35
270.69
519.79
676.47
1,026.38
201.21
100.38
19.18
207.54
65.27
85.96
44.18
894.15
588.54
97.50
12.84

2007
24.63
125.76
932.31
738.61
28.82
142.90
786.54
18.92
83.15
156.87
11.43
916.22
40.72
25.23
139.76
445.38
636.11
873.60
37.19
31.51
627.04
1,088.91
680.52
726.99
792.19
145.55
697.60
17.91
71.25
9.41
1,352.19
215.75
553.95
583.54
123.67
104.63
15.37
184.84
472.32
434.39
37.68
144.51
152.95
20.29
615.21
578.10
16.05
1,295.35
7.38
45.82
18.03
439.14
441.73
187.10
103.61
55.30
201.03
281.48
386.62
571.39
164.15
297.60
601.23
770.95
1,085.27
199.92
112.94
21.44
272.77
72.39
114.76
48.70
985.26
612.44
132.11
14.76

2008
29.11
154.09
958.83
802.01
40.86
187.83
828.34
23.00
96.92
173.04
11.46
956.93
45.43
30.79
160.25
470.79
807.80
967.53
39.99
37.94
699.39
1,209.57
732.63
771.05
854.18
151.72
829.54
19.63
76.68
10.68
1,378.42
262.72
600.80
631.81
151.05
124.17
16.55
221.63
553.56
547.57
42.71
152.44
185.01
24.18
662.88
545.53
18.21
1,439.27
7.33
55.66
20.62
555.76
450.76
217.87
128.24
62.66
237.41
309.64
428.44
677.76
152.53
264.57
653.26
820.76
1,203.43
206.56
124.55
24.46
283.00
37.00
151.19
54.54
909.77
628.56
175.35
18.93

2009
28.44
144.89
926.86
748.52
44.63
162.40
796.21
24.67
96.55
165.12
10.76
894.16
43.44
31.08
151.79
439.23
718.85
884.73
40.55
43.91
635.36
1,268.81
723.15
756.86
803.80
147.54
681.86
20.56
74.53
11.22
1,175.08
245.38
558.72
701.36
150.96
108.42
15.58
204.51
412.32
423.74
39.00
127.07
176.27
24.54
620.89
500.70
15.91
1,322.31
8.00
56.10
19.69
448.36
413.88
173.46
98.12
66.77
196.39
325.92
423.17
657.25
153.51
229.60
587.90
764.91
1,242.35
192.92
116.74
23.75
243.01
27.75
105.85
52.20
725.53
622.87
218.35
19.23

2010
30.08
163.57
1,160.01
729.01
47.18
177.87
770.08
25.04
121.69
160.84
9.91
1,038.72
50.66
34.42
182.40
415.19
724.86
851.75
40.90
49.77
588.06
1,121.33
711.71
733.24
792.66
161.52
694.56
25.81
89.05
11.86
1,114.63
271.21
546.38
699.84
163.87
122.17
15.58
217.41
361.44
386.99
42.02
142.85
169.58
24.76
612.60
539.42
17.60
1,389.38
8.70
63.72
21.76
489.99
400.72
174.94
119.21
73.51
169.26
353.89
399.88
639.92
185.45
271.01
567.66
768.33
1,253.24
208.38
131.06
23.23
313.37
29.04
118.36
51.92
726.98
644.17
171.47
19.77

2010 as %
of total
consumer
expenditure
2.0
3.3
3.7
2.9
2.1
5.6
3.5
2.1
1.9
3.8
1.4
3.9
0.8
2.3
4.7
4.4
7.6
3.2
1.5
2.2
8.1
4.8
3.0
3.3
3.8
0.8
10.0
3.2
5.2
0.5
5.1
1.7
2.7
2.8
5.0
3.5
3.0
1.8
5.9
5.6
1.1
2.3
3.3
1.3
2.9
2.8
2.5
4.2
1.1
2.0
1.5
6.5
2.8
3.9
2.2
1.3
4.4
2.2
4.2
4.6
4.5
2.6
3.1
3.2
3.3
2.0
5.1
1.0
4.1
2.2
6.4
0.2
3.3
2.0
3.0
2.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

55

World Consumer Lifestyles Databook 2011

Clothing and footwear consumer expenditure 1990/1995/2002-2010

Table: 2.48

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
140.84
419.98
560.21
1,239.26
163.89
739.37
38.42
169.32
110.97
43.95
657.40
272.83
17.84
101.54
240.69
115.43
698.41
62.14
42.03
128.53
624.38
889.28
1,024.78
327.75
1,204.48
91.08
19.17
48.06
130.40
542.13
354.92
904.49
978.66
72.82
0.44
22.42
348.48
73.85
58.56
45.08
142.38
43.77
776.24
413.66
15.29
873.57
21.06
86.43
20.74
50.21
335.43
55.46
470.82
249.75
434.13
93.11
20.92
116.26
179.61
437.53
716.09
1,232.80
199.60
195.10
95.80
260.80
163.98
569.95
660.43
829.23
82.95
9.06

1995
76.93
371.81
566.89
1,220.45
16.62
60.03
909.60
38.38
168.97
71.67
30.21
583.53
294.30
26.81
116.90
219.81
148.87
900.47
77.59
70.50
138.77
571.30
877.75
1,079.76
591.50
2,152.35
124.38
17.14
56.14
88.70
731.86
536.61
1,183.94
1,592.81
66.99
117.18
21.91
491.55
80.70
61.44
69.85
98.61
103.84
51.31
807.92
487.86
16.86
992.02
27.28
112.22
29.03
127.19
485.34
48.62
192.95
355.74
102.48
514.79
189.77
258.85
138.74
345.09
616.31
643.42
1,264.93
335.71
223.14
148.38
276.05
44.58
75.69
621.57
762.59
916.71
131.17
15.22

2002
63.52
113.03
484.87
948.82
31.36
81.95
635.04
26.11
69.80
52.13
32.83
601.05
181.34
37.23
74.41
281.94
201.98
745.62
95.09
66.55
217.46
583.86
697.79
779.93
677.36
1,286.02
154.17
15.62
32.22
63.90
830.01
331.76
1,112.10
679.35
83.41
71.07
28.02
643.89
183.78
158.57
59.49
156.25
111.41
40.16
783.49
431.21
24.98
1,025.03
25.23
93.17
19.36
165.68
530.55
51.94
154.34
303.77
86.74
310.32
174.87
383.11
79.23
305.74
610.63
629.79
938.62
330.97
122.26
144.10
238.24
104.16
71.40
819.29
989.39
1,025.97
100.26
13.94

2003
68.93
148.40
594.90
1,120.49
34.44
85.58
766.83
26.44
65.98
65.40
41.07
676.21
200.40
40.36
69.44
351.35
237.62
920.17
93.30
54.54
283.83
738.98
854.61
906.97
855.69
1,250.15
189.09
17.36
40.68
60.63
922.77
337.99
1,340.36
695.33
86.69
88.17
30.03
660.35
208.61
204.26
61.81
152.32
132.25
47.88
894.28
565.88
28.82
1,181.04
25.34
97.24
19.91
176.48
630.44
64.85
179.35
301.16
104.85
300.52
197.97
502.70
119.73
310.77
725.65
778.72
1,052.17
330.21
126.94
169.70
327.91
147.15
82.52
855.97
1,130.51
1,043.38
85.66
15.00

2004
80.27
173.75
711.66
1,230.14
38.22
100.29
869.65
26.43
79.48
76.45
47.04
741.72
242.67
44.50
80.02
355.67
269.81
1,043.79
96.52
57.68
350.88
853.06
948.71
977.31
1,037.53
1,348.74
211.90
25.93
40.10
73.18
980.03
351.79
1,455.25
715.64
100.76
135.23
30.43
697.38
248.87
279.53
65.93
153.28
155.10
53.90
974.97
661.91
33.93
1,310.88
26.26
104.75
20.71
202.07
716.56
79.57
227.21
314.37
112.35
326.18
246.26
570.17
162.92
324.61
820.53
896.36
1,127.91
364.46
131.04
190.07
401.71
174.68
107.54
1,026.73
1,298.47
1,078.55
96.29
16.07

2005
83.63
203.94
757.47
1,242.33
44.39
127.93
901.22
26.82
102.25
87.09
49.37
816.38
283.09
52.09
96.83
395.76
299.80
1,073.96
102.84
67.06
394.24
897.13
953.54
993.20
1,100.20
1,451.43
215.75
30.97
31.70
81.92
1,084.46
368.99
1,460.54
701.97
115.40
157.82
34.14
793.66
296.50
401.22
70.82
157.71
160.58
56.58
977.09
729.53
43.14
1,447.72
29.56
112.19
21.83
230.31
721.91
109.24
272.20
340.78
120.02
346.72
272.35
582.18
186.61
389.41
836.68
926.91
1,165.22
379.47
133.75
192.03
392.98
165.34
159.53
1,272.33
1,317.84
1,122.61
108.23
17.34

2006
86.06
231.57
762.76
1,268.74
62.58
155.55
927.68
29.28
123.05
96.94
52.50
911.82
323.16
61.42
102.62
428.98
319.32
1,144.38
104.24
74.92
541.97
961.04
973.63
1,015.55
1,205.73
1,550.12
206.01
37.11
44.97
92.83
1,132.67
418.62
1,493.50
693.71
123.67
208.75
39.94
861.80
379.02
464.15
75.73
165.17
239.13
61.67
1,052.25
707.71
43.79
1,535.04
31.31
119.36
23.16
254.69
751.33
149.20
356.24
378.47
143.14
378.34
291.99
585.93
195.93
435.53
856.12
1,009.38
1,173.22
376.05
145.06
203.33
379.04
234.70
208.63
1,382.32
1,359.55
1,163.68
132.29
19.37

2007
96.10
277.82
880.29
1,405.36
90.32
198.01
1,077.17
32.24
148.72
127.92
59.08
1,001.45
350.57
74.80
127.33
498.66
359.33
1,307.84
109.74
90.48
654.85
1,115.89
1,084.13
1,159.75
1,432.43
1,669.12
256.07
43.16
50.37
109.89
1,288.41
471.34
1,656.11
683.28
139.65
254.34
46.81
976.52
518.19
608.53
87.93
165.53
327.17
69.40
1,204.88
822.48
46.60
1,830.56
33.44
134.46
26.85
302.80
838.70
192.55
448.96
439.25
200.27
421.45
340.27
717.81
210.53
467.31
954.68
1,142.40
1,285.58
377.02
155.44
225.92
428.44
266.45
278.06
1,562.35
1,505.27
1,189.44
177.75
22.08

2008
112.66
335.33
890.22
1,510.06
136.77
267.47
1,179.56
38.71
172.43
148.42
60.38
1,028.07
383.05
93.36
141.72
587.57
443.20
1,373.33
120.73
108.22
495.09
1,239.38
1,125.15
1,263.37
1,607.39
1,708.00
277.71
42.55
53.26
135.94
1,279.94
563.44
1,753.02
753.54
168.56
295.76
50.16
1,142.67
599.30
535.12
99.91
163.42
365.52
81.41
1,272.30
790.41
52.58
1,916.02
33.01
161.42
30.76
379.18
941.95
226.94
579.89
501.59
244.04
432.51
430.72
873.18
194.71
414.39
1,003.74
1,202.70
1,305.95
392.22
165.50
254.53
434.16
137.48
365.20
1,795.72
1,386.26
1,166.57
239.69
28.43

2009
109.11
313.11
865.70
1,432.05
161.30
229.52
1,125.48
40.73
168.73
143.13
57.75
940.82
361.06
101.34
131.89
496.02
380.28
1,243.68
122.82
124.48
331.95
1,106.28
1,032.26
1,076.96
1,511.09
1,647.61
232.63
39.58
51.55
147.12
1,136.42
516.69
1,621.11
842.08
166.52
253.25
47.19
1,035.56
442.43
456.27
92.51
126.14
334.25
81.33
1,168.68
713.67
45.73
1,798.27
36.06
160.72
29.66
302.37
819.03
166.93
447.05
534.91
213.62
391.84
386.08
703.27
196.20
362.99
871.55
1,076.37
1,330.04
368.36
149.12
243.93
331.54
105.57
254.77
1,733.79
1,199.99
1,166.25
297.33
28.99

2010
114.33
351.54
1,011.65
1,380.44
184.57
253.87
1,076.52
40.80
207.30
134.04
54.20
1,066.01
417.41
114.36
154.63
505.82
384.66
1,227.84
122.16
140.22
359.62
1,071.22
985.54
1,035.09
1,401.74
1,755.72
234.41
51.32
60.66
156.00
1,132.16
562.20
1,557.18
826.94
178.72
276.72
47.01
1,081.66
390.44
440.21
100.38
137.58
320.10
80.67
1,124.83
799.28
50.69
1,878.19
39.43
180.51
33.33
325.88
790.80
163.74
493.76
590.81
192.71
403.71
347.82
658.05
238.63
429.12
812.13
1,161.71
1,263.15
396.35
160.20
236.19
305.93
112.68
285.38
1,760.59
1,267.94
1,201.49
234.22
30.04

2010 as %
of total
consumer
expenditure
7.5
7.2
3.2
5.5
8.2
8.0
4.9
3.4
3.2
3.2
7.7
4.0
6.3
7.5
4.0
5.4
4.0
4.6
4.5
6.3
5.0
4.6
4.2
4.7
6.7
9.0
3.4
6.4
3.6
6.3
5.2
3.4
7.6
3.4
5.4
8.0
8.9
8.8
6.4
6.4
2.7
2.2
6.3
4.2
5.3
4.2
7.2
5.6
5.2
5.6
2.3
4.4
5.5
3.6
9.2
10.1
5.0
2.5
3.7
4.7
5.8
4.1
4.5
4.9
3.3
3.8
6.2
10.1
4.0
8.4
15.5
7.5
5.7
3.7
4.1
3.8

Source: National statistical offices/OECD/Eurostat/Euromonitor International

56

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Housing consumer expenditure 1990/1995/2002-2010

Table: 2.49

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
174.0
675.4
2,158.9
2,262.8
32.5
2,646.6
60.9
184.1
442.2
125.6
2,906.5
387.8
22.3
179.9
907.2
277.0
3,442.5
80.6
83.0
380.5
2,027.0
2,632.1
2,392.6
701.8
916.5
255.0
37.3
27.1
254.8
1,157.6
1,644.4
1,450.5
2,399.3
171.9
0.2
29.5
1,170.7
690.4
363.4
282.9
401.7
141.1
1,881.3
1,564.1
31.2
3,116.0
41.2
57.6
106.9
136.7
627.7
156.8
101.6
424.6
912.0
298.5
55.8
233.9
365.9
893.1
4,296.0
4,164.4
741.9
67.9
162.0
212.1
116.1
2,504.4
1,820.1
2,843.7
117.0
2.8

1995
107.5
863.0
2,478.6
3,114.1
3.9
71.2
3,201.2
71.7
447.4
305.4
81.3
2,841.7
483.4
31.5
326.3
746.6
573.9
4,638.5
198.2
145.0
320.4
3,062.8
3,468.1
3,651.9
1,543.0
2,302.5
438.2
29.6
48.6
208.2
1,589.8
2,426.2
2,376.8
4,732.4
206.7
88.8
32.1
1,530.0
255.2
247.4
405.8
478.9
264.4
192.2
2,675.3
2,003.4
33.6
3,537.1
57.0
126.1
166.9
458.0
1,016.9
188.9
81.6
604.8
348.3
1,538.1
444.0
759.0
264.6
902.1
1,332.6
4,264.0
6,119.6
1,457.1
121.8
220.2
232.9
25.1
53.6
2,856.8
2,264.0
3,482.2
205.1
6.8

2002
105.7
267.5
2,483.0
2,806.4
25.4
77.0
2,958.4
72.0
296.9
326.8
76.3
2,992.2
344.2
71.5
250.8
790.0
839.3
4,166.5
223.4
193.6
692.7
3,158.1
3,122.7
3,217.1
1,664.1
2,611.4
663.3
38.7
82.6
255.2
2,758.1
2,697.5
2,432.4
4,119.5
301.1
101.6
47.3
2,020.1
522.6
429.3
431.1
921.3
325.8
190.3
2,734.6
1,836.9
61.9
3,874.0
72.4
140.7
140.8
792.0
1,104.9
325.6
99.5
529.3
391.4
1,503.0
822.9
1,201.4
180.7
1,073.7
1,617.6
3,646.6
5,309.5
1,456.5
102.6
246.4
426.7
80.2
50.6
4,095.6
3,068.4
4,689.5
247.5
11.6

2003
115.1
336.1
3,083.3
3,468.4
28.3
121.5
3,641.8
69.6
295.7
421.7
92.8
3,502.6
367.4
77.6
233.3
957.3
1,035.7
5,080.3
281.6
158.0
876.6
3,981.1
3,931.5
3,955.3
2,137.6
2,506.4
861.0
42.9
104.6
254.3
3,598.1
2,728.8
3,073.8
4,491.3
303.0
124.8
51.1
2,056.2
627.2
530.0
443.4
968.3
400.9
230.1
3,437.4
2,382.7
72.0
4,675.7
79.2
149.8
140.3
858.7
1,405.8
403.3
149.5
532.7
502.2
1,550.5
1,148.5
1,513.5
278.8
1,203.5
2,060.3
4,615.5
6,136.8
1,505.8
109.4
292.1
549.2
135.9
57.8
4,337.6
3,545.0
4,861.4
201.2
13.1

2004
136.0
392.8
3,650.9
4,016.9
31.0
156.1
4,111.2
71.7
335.5
488.9
103.3
3,896.4
437.0
82.4
266.9
1,137.4
1,214.5
5,819.3
342.9
167.9
1,037.0
4,527.5
4,528.1
4,398.9
2,533.0
2,648.2
1,021.8
51.0
119.7
284.1
4,101.6
2,803.4
3,566.2
4,857.8
356.8
196.8
52.0
2,158.9
776.2
627.9
466.7
1,046.3
486.4
259.4
3,922.4
2,809.6
84.3
4,935.2
90.0
166.2
150.6
969.3
1,635.9
515.1
211.5
551.2
596.4
1,576.5
1,510.9
1,796.1
364.8
1,312.3
2,393.7
5,137.6
6,751.0
1,576.3
118.1
328.9
700.2
178.3
65.0
5,274.2
4,266.5
5,056.5
243.4
14.6

2005
141.8
453.7
3,940.8
4,365.9
39.5
199.2
4,250.5
75.6
439.7
543.4
105.4
4,350.1
522.8
96.3
320.6
1,263.0
1,380.8
6,125.0
381.6
196.0
1,119.0
4,672.2
4,814.1
4,536.5
2,730.0
2,778.1
1,123.1
57.0
139.7
313.9
4,322.9
2,888.8
3,713.3
4,838.3
414.1
230.8
58.7
2,384.1
857.5
706.6
500.8
1,208.3
503.3
269.6
4,107.8
3,099.7
107.3
5,278.1
115.7
182.0
170.7
1,188.4
1,715.3
653.9
287.5
588.1
620.7
1,735.3
1,650.1
1,943.6
411.3
1,552.5
2,564.8
5,183.0
6,902.8
1,675.0
126.3
334.1
895.5
190.8
96.4
6,625.6
4,520.0
5,427.5
298.3
16.2

2006
148.7
500.5
4,071.8
4,568.8
61.2
242.2
4,465.8
85.1
533.0
603.5
108.8
4,815.8
598.1
114.9
339.9
1,357.4
1,543.2
6,371.0
435.3
220.0
1,373.3
4,917.6
5,110.3
4,719.4
2,972.2
2,960.7
1,138.9
61.5
163.6
392.6
4,618.5
3,098.5
3,882.0
4,660.5
446.3
298.8
69.0
2,557.9
1,087.5
808.9
548.2
1,313.1
677.4
294.5
4,349.5
2,893.9
109.1
5,667.7
124.3
196.0
204.1
1,315.9
1,790.4
770.3
395.5
653.0
694.7
2,054.3
1,909.1
2,057.3
430.6
1,777.1
2,754.8
5,382.4
7,053.1
1,674.0
141.1
355.4
1,013.4
296.6
126.0
7,297.3
4,914.7
5,726.5
373.0
18.3

2007
169.1
595.5
4,847.5
5,039.6
92.7
304.5
4,918.6
97.4
653.8
696.6
119.0
5,319.7
658.2
138.3
427.9
1,553.4
1,798.8
7,058.8
468.0
275.2
1,733.1
5,577.9
5,804.0
5,188.1
3,469.0
3,308.0
1,413.2
75.8
196.3
520.2
5,566.2
3,583.6
4,358.4
4,625.8
511.1
376.3
81.9
2,896.7
1,506.0
1,001.7
657.3
1,413.6
969.1
338.6
4,884.7
3,338.3
118.4
6,117.2
142.0
225.0
241.9
1,606.0
2,063.0
1,169.4
500.8
760.3
884.5
2,295.0
2,237.3
2,364.8
467.0
1,961.9
3,201.2
6,049.7
7,556.4
1,706.6
158.4
399.9
1,313.5
362.5
165.1
8,361.2
5,670.1
5,921.2
513.6
21.6

2008
201.7
718.4
5,272.7
5,617.7
143.9
420.2
5,677.0
121.5
761.8
886.9
119.0
5,505.4
736.1
179.0
484.6
1,898.4
2,315.6
7,837.8
525.8
340.6
2,025.0
6,307.0
6,474.1
5,805.1
3,998.4
3,484.1
1,610.6
82.8
222.1
621.9
6,337.4
4,344.1
4,872.6
5,335.4
621.3
439.8
88.7
3,383.5
1,791.3
1,120.9
758.6
1,494.3
1,138.3
405.4
5,314.1
3,223.8
136.1
6,781.9
142.7
274.6
282.9
2,048.2
2,334.2
1,332.5
579.9
870.0
1,055.0
2,824.1
2,578.2
2,834.2
436.9
1,737.8
3,524.7
6,433.4
8,748.9
1,802.7
174.1
455.7
1,533.5
201.8
212.7
9,742.7
5,560.4
6,136.5
697.9
28.4

2009
198.6
666.4
5,344.4
5,357.4
169.4
369.9
5,372.6
132.6
760.8
854.1
111.7
5,087.1
711.0
197.0
453.0
1,616.0
2,026.2
7,354.6
557.4
405.2
1,766.6
5,779.9
6,158.5
5,514.3
3,755.8
3,429.8
1,352.1
88.8
228.1
682.7
5,101.0
4,064.5
4,555.2
5,628.6
614.8
370.9
84.2
3,059.7
1,355.0
901.7
708.2
1,248.3
1,058.0
413.1
5,018.4
2,895.0
120.3
6,175.1
158.4
278.0
277.6
1,663.6
2,171.7
1,000.6
508.0
930.0
904.9
2,830.0
2,490.6
2,696.3
441.3
1,532.9
3,229.1
5,736.3
8,914.2
1,704.5
162.4
441.5
1,425.0
165.2
145.2
9,398.9
4,797.9
6,037.7
873.0
29.3

2010
211.5
747.6
6,656.6
5,320.3
190.4
422.4
5,209.4
137.7
950.6
831.3
102.9
5,824.7
832.5
224.7
541.3
1,424.0
2,054.9
7,283.1
608.7
468.9
1,678.3
5,852.0
6,057.9
5,369.0
3,626.0
3,695.2
1,394.6
116.2
292.1
721.6
4,601.8
4,516.0
4,326.8
5,859.1
662.2
406.3
84.8
3,181.6
1,225.0
818.2
774.2
1,412.1
1,011.6
417.0
5,007.7
3,528.9
134.4
6,299.2
176.3
318.2
315.2
1,836.4
2,103.9
981.9
632.5
1,027.7
818.7
3,311.9
2,496.2
2,616.1
537.7
1,831.6
3,147.1
6,429.0
9,856.6
1,847.6
181.1
431.4
1,768.0
187.0
158.9
9,640.1
5,043.8
6,247.3
688.5
30.7

2010 as %
of total
consumer
expenditure
14.0
15.2
21.1
21.3
8.5
13.4
23.9
11.6
14.7
19.6
14.7
22.0
12.6
14.8
14.1
15.2
21.4
27.2
22.4
21.0
23.1
25.2
25.6
24.4
17.2
19.0
20.0
14.5
17.2
29.2
21.2
27.6
21.0
23.8
20.1
11.7
16.1
25.8
20.0
11.9
20.8
22.9
19.8
21.9
23.6
18.4
19.0
18.9
23.1
9.9
21.8
24.5
14.6
21.6
11.7
17.6
21.1
20.3
26.5
18.8
13.0
17.3
17.4
26.9
25.7
17.6
7.0
18.5
23.3
13.9
8.6
41.1
22.6
19.1
12.0
3.9

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

57

World Consumer Lifestyles Databook 2011

Household goods and services consumer expenditure 1990/1995/2002-2010

Table: 2.50

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
48.87
196.82
662.46
1,019.83
89.24
762.74
39.88
162.59
35.42
29.64
1,141.40
139.84
9.03
65.16
425.84
80.38
771.98
47.69
25.06
91.78
598.01
878.75
1,058.76
253.93
642.53
130.22
10.91
11.03
59.42
563.55
461.41
842.46
682.90
56.28
0.13
13.46
673.56
33.76
36.14
68.85
126.69
32.09
775.64
853.59
9.03
793.19
6.86
52.24
26.95
33.83
351.23
53.55
111.36
177.10
515.97
75.35
14.42
188.89
173.45
399.24
602.34
1,250.70
204.16
89.67
44.66
210.25
29.95
406.80
619.33
803.60
81.61
8.52

1995
28.39
325.34
732.95
1,238.05
4.97
28.20
933.03
45.84
220.82
29.33
19.05
948.30
439.77
15.10
116.74
357.11
169.92
1,023.12
68.38
37.32
109.99
549.24
929.37
1,346.85
476.45
1,187.52
174.87
9.08
22.12
57.41
709.99
620.92
1,130.53
1,210.56
53.36
31.52
13.63
854.74
33.12
41.38
97.91
110.31
59.81
37.21
884.24
1,152.39
8.68
996.96
9.55
69.58
48.71
101.21
532.73
52.15
46.62
252.26
74.42
796.83
128.02
241.02
207.97
335.03
563.71
569.04
1,344.00
393.86
167.14
56.45
217.89
13.12
13.82
424.63
715.94
945.25
105.65
21.43

2002
25.57
109.01
711.66
1,007.14
24.51
41.10
764.63
43.55
95.18
46.72
18.27
1,099.19
401.06
25.64
81.68
358.24
206.73
890.97
77.00
39.97
158.20
609.97
813.51
999.19
583.78
994.80
235.38
10.14
29.86
55.16
991.29
533.60
1,015.88
677.79
67.31
50.44
17.97
1,134.98
74.79
134.22
88.60
219.58
72.54
33.17
943.69
968.65
13.53
1,145.77
10.74
57.46
33.72
151.59
566.12
59.06
75.45
222.35
77.29
598.38
192.70
375.04
115.02
295.24
562.28
602.22
1,053.42
471.39
80.21
55.97
191.83
53.70
13.04
509.72
1,023.71
1,263.35
71.59
22.53

2003
27.84
142.87
888.02
1,221.44
31.01
43.75
914.18
42.05
99.91
63.42
22.37
1,276.23
435.02
27.05
79.42
502.74
256.89
1,078.67
82.93
33.44
209.65
778.45
1,002.32
1,178.61
737.10
963.58
305.92
11.52
36.75
53.47
1,238.01
545.80
1,225.58
708.86
71.97
62.21
19.25
1,191.89
98.75
176.83
93.03
216.75
88.87
40.86
1,101.06
1,309.19
15.76
1,327.27
11.22
59.96
34.33
159.74
674.48
82.63
103.91
228.61
89.71
633.34
243.38
485.08
174.02
298.56
706.76
763.26
1,206.60
490.66
85.99
65.89
251.62
87.81
17.88
523.66
1,166.52
1,297.33
65.84
27.36

2004
32.94
165.51
1,051.16
1,393.16
36.16
55.65
1,024.56
43.14
113.41
87.16
25.08
1,436.16
540.76
27.97
89.20
572.88
285.05
1,237.58
89.15
36.10
258.91
920.40
1,145.32
1,304.78
874.78
1,028.20
394.44
13.19
42.06
64.87
1,382.12
604.43
1,375.90
744.19
86.16
94.81
19.47
1,254.92
125.09
224.31
104.12
231.91
106.47
47.20
1,185.74
1,570.29
18.61
1,450.36
12.16
64.55
37.27
181.88
745.25
125.51
135.15
231.75
107.95
674.37
298.90
562.33
223.58
311.58
791.82
893.63
1,315.68
539.16
91.28
74.40
327.93
108.04
25.76
617.33
1,333.83
1,367.05
75.11
32.05

2005
34.61
191.87
1,121.16
1,400.59
44.00
70.99
1,042.77
45.46
148.45
107.24
25.77
1,607.07
646.56
31.13
109.62
634.66
325.07
1,283.69
98.57
42.59
301.14
986.60
1,186.64
1,295.10
937.64
1,090.83
399.87
15.72
48.72
74.48
1,424.59
607.23
1,396.78
735.76
101.04
134.83
21.96
1,403.65
142.93
281.58
115.33
259.05
112.25
49.92
1,182.43
1,797.67
23.77
1,600.71
14.16
69.11
42.25
217.73
767.11
154.09
183.16
244.99
131.65
734.69
347.34
607.21
247.03
368.89
820.94
945.23
1,331.59
579.60
96.34
75.89
439.53
121.58
38.22
751.42
1,346.39
1,434.22
88.27
35.43

2006
36.54
214.83
1,130.99
1,423.62
62.06
86.32
1,080.94
50.94
180.31
135.52
26.82
1,817.70
743.23
36.46
117.32
681.94
371.81
1,395.59
104.24
48.41
343.32
1,055.80
1,234.74
1,342.03
1,022.59
1,167.63
385.08
18.41
57.34
85.94
1,577.32
625.48
1,430.76
700.33
109.89
188.85
25.60
1,528.30
186.18
314.73
129.54
285.69
148.02
55.63
1,253.60
1,724.87
24.36
1,715.08
15.16
73.51
50.17
241.69
804.62
204.07
238.58
272.28
145.48
768.44
395.77
633.52
254.90
414.09
857.92
1,032.70
1,342.61
586.63
106.49
80.80
462.15
194.15
49.98
801.39
1,381.73
1,492.81
108.10
39.81

2007
41.50
257.61
1,344.77
1,632.07
92.57
110.72
1,239.49
58.01
221.40
175.79
29.54
2,034.17
827.22
45.98
147.10
847.01
447.39
1,576.79
111.36
60.00
420.86
1,232.35
1,414.23
1,478.48
1,213.81
1,279.66
426.31
23.74
72.76
100.62
1,824.39
714.76
1,585.52
683.43
127.01
243.30
30.13
1,752.03
263.73
409.28
152.74
299.13
203.08
64.11
1,411.41
2,048.74
26.21
2,009.48
16.91
82.77
59.88
292.01
919.07
285.55
315.13
317.00
217.78
848.75
476.43
789.81
268.76
449.25
967.33
1,212.09
1,450.54
603.82
115.37
90.14
538.38
236.06
68.79
888.57
1,525.57
1,511.06
145.10
46.45

2008
49.29
310.82
1,350.47
1,761.83
144.85
153.44
1,348.55
72.15
257.66
203.09
29.66
2,127.55
905.48
59.43
166.55
984.43
544.25
1,666.27
123.15
73.74
435.51
1,359.70
1,504.84
1,619.90
1,368.08
1,327.63
463.50
24.33
87.01
125.93
1,697.98
868.80
1,720.18
775.46
156.75
297.23
32.44
2,068.80
323.63
538.17
175.83
312.27
270.30
76.84
1,675.57
1,954.05
29.98
2,109.10
17.05
99.33
70.31
369.17
1,014.83
318.58
418.19
363.46
275.64
933.76
635.47
874.14
245.90
400.73
1,026.70
1,279.85
1,537.52
641.73
124.07
102.02
541.22
131.07
93.63
1,001.23
1,377.00
1,475.93
193.42
61.14

2009
48.33
291.50
1,275.31
1,689.38
172.11
138.08
1,243.13
78.51
257.19
189.61
27.88
1,984.86
858.44
62.68
156.30
809.69
485.51
1,507.15
127.08
87.20
341.58
1,255.05
1,411.75
1,450.24
1,253.09
1,291.91
359.11
23.29
92.82
132.88
1,424.19
808.26
1,581.08
812.89
157.95
268.97
30.55
1,891.03
249.56
440.64
164.78
250.90
252.17
78.30
1,524.72
1,765.34
26.36
1,879.73
18.96
98.86
69.14
298.26
936.11
228.97
350.67
388.73
248.88
868.60
561.99
878.79
243.74
351.75
900.75
1,132.32
1,499.99
610.42
114.42
98.20
443.42
107.32
67.27
963.43
1,186.69
1,445.66
239.10
63.31

2010
51.30
325.99
1,555.95
1,656.97
193.81
160.92
1,224.09
81.27
324.11
188.20
25.75
2,294.92
998.85
71.40
186.17
721.60
493.45
1,482.31
130.71
100.66
307.53
1,229.49
1,372.12
1,394.38
1,131.26
1,381.80
385.78
31.25
123.92
136.39
1,366.76
891.58
1,534.22
916.57
172.94
309.35
30.53
1,990.06
230.32
412.93
180.65
290.78
241.19
79.11
1,467.54
2,093.49
29.32
1,974.29
21.09
110.98
78.57
326.78
919.21
227.32
404.14
429.92
228.31
991.89
521.11
858.15
291.84
418.01
848.86
1,290.67
1,467.97
664.11
127.70
95.45
505.33
122.40
77.04
966.88
1,246.23
1,480.53
184.52
66.86

2010 as %
of total
consumer
expenditure
3.4
6.6
4.9
6.6
8.6
5.1
5.6
6.9
5.0
4.4
3.7
8.6
15.1
4.7
4.8
7.7
5.1
5.5
4.8
4.5
4.2
5.3
5.8
6.3
5.4
7.1
5.5
3.9
7.3
5.5
6.3
5.5
7.4
3.7
5.2
8.9
5.8
16.1
3.8
6.0
4.9
4.7
4.7
4.2
6.9
10.9
4.1
5.9
2.8
3.5
5.4
4.4
6.4
5.0
7.5
7.4
5.9
6.1
5.5
6.2
7.0
3.9
4.7
5.4
3.8
6.3
5.0
4.1
6.7
9.1
4.2
4.1
5.6
4.5
3.2
8.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

58

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Health goods and medical services consumer expenditure 1990/1995/2002-2010

Table: 2.51

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
62.95
105.71
419.41
373.78
5.68
565.76
16.30
72.14
39.88
50.37
476.16
31.91
5.14
29.37
74.06
29.59
314.97
9.04
14.32
25.86
326.91
380.29
348.16
171.81
297.95
43.15
3.73
3.79
34.98
217.87
53.38
214.57
408.32
17.48
0.04
5.27
81.41
44.19
36.17
26.39
83.15
29.42
480.38
234.82
6.52
331.68
7.91
40.54
9.40
17.23
220.77
24.86
58.51
70.74
262.79
20.90
3.32
83.48
144.91
206.88
294.57
2,113.73
247.62
59.74
39.73
42.02
52.85
73.88
137.68
2,338.28
48.98
2.39

1995
43.95
207.31
522.14
519.33
5.04
17.59
697.03
18.76
108.83
26.76
31.42
523.07
167.56
10.10
61.30
75.92
46.47
418.41
28.58
24.64
40.13
420.20
503.67
622.74
448.13
609.67
68.37
5.09
8.98
37.28
305.43
89.74
436.29
670.89
19.37
18.29
6.04
110.38
44.99
31.58
36.42
91.84
33.51
41.46
516.87
319.76
7.18
410.67
11.21
84.50
19.48
68.47
370.83
25.95
37.23
100.09
19.51
458.91
62.87
99.70
152.28
274.62
298.85
338.76
3,314.79
549.53
106.08
56.85
48.13
8.55
24.39
89.30
190.65
3,102.02
80.45
7.95

2002
51.46
59.86
597.70
490.57
17.36
20.13
686.72
21.03
75.34
55.86
25.26
682.93
178.38
31.09
63.84
127.98
63.47
396.17
32.05
40.90
97.10
510.78
440.94
603.06
518.76
606.07
128.02
15.87
12.57
53.86
440.55
130.51
415.74
689.31
38.38
23.81
9.39
149.48
111.63
120.75
40.98
193.94
47.13
45.37
641.14
291.61
15.03
522.29
13.52
87.48
13.82
132.96
389.11
33.90
26.29
87.48
41.31
555.66
88.24
214.72
126.17
286.21
344.21
412.66
3,221.24
709.62
79.57
67.14
97.51
36.66
23.01
140.67
272.78
4,577.61
88.53
15.78

2003
56.63
78.55
780.44
613.69
18.55
22.38
840.56
20.45
81.47
75.25
29.45
798.65
189.12
34.57
62.79
200.44
78.89
488.43
39.66
34.09
134.35
640.54
547.93
749.82
702.62
600.04
165.30
17.27
15.61
49.37
609.83
127.14
511.69
786.46
41.22
29.44
10.13
164.65
134.33
152.58
45.04
204.92
58.17
55.48
807.34
400.41
17.51
630.75
14.64
92.72
15.10
144.49
493.99
54.26
31.31
87.17
55.33
582.01
123.95
282.61
197.22
322.24
445.28
511.48
3,820.37
753.82
87.23
79.59
122.78
53.81
25.03
151.04
311.37
4,837.17
79.64
20.38

2004
66.89
92.13
963.68
681.24
20.34
27.60
930.26
21.12
92.90
92.90
31.33
910.43
229.47
39.18
75.41
267.95
102.83
579.01
43.56
36.38
163.62
746.70
636.73
887.01
841.73
633.25
196.03
19.41
17.67
61.69
704.73
134.16
571.00
831.65
48.36
45.58
10.28
181.94
178.84
179.88
50.53
223.45
72.63
63.56
931.19
428.89
20.49
699.50
16.46
102.18
17.67
177.95
578.77
87.80
47.01
90.63
71.33
704.92
185.68
326.46
255.52
362.20
521.86
587.24
4,297.39
813.80
94.02
89.21
160.52
69.31
31.36
186.13
364.37
5,123.38
96.61
24.81

2005
70.00
105.72
1,023.98
694.63
22.70
35.21
958.28
22.31
123.55
108.04
30.41
1,038.93
280.15
45.31
92.94
304.11
117.28
602.15
48.24
42.72
184.97
801.01
668.07
877.51
900.88
656.66
222.77
21.64
20.68
79.21
751.65
140.38
580.04
846.60
56.18
53.36
11.60
227.58
231.87
246.01
57.67
241.48
79.93
67.14
970.53
446.10
26.05
778.05
21.53
111.37
21.68
200.23
599.03
104.43
63.60
96.05
91.60
778.31
211.49
354.88
283.56
450.91
562.52
611.54
4,362.58
887.34
100.61
90.68
207.25
71.28
46.53
236.90
368.81
5,418.51
118.69
27.87

2006
73.97
117.34
1,102.28
725.00
29.26
42.81
1,039.29
25.05
151.29
116.41
29.77
1,184.26
322.39
51.38
100.53
326.73
147.37
632.71
53.80
48.30
191.92
852.42
720.52
922.77
968.58
723.46
218.38
22.85
24.42
89.86
793.02
159.26
594.49
789.99
61.76
70.27
13.74
244.16
309.52
242.12
67.44
257.76
92.22
74.40
453.82
389.42
26.72
791.53
19.56
119.64
27.98
222.07
632.52
118.54
98.05
105.94
121.46
845.14
243.57
371.40
304.35
522.92
610.33
645.45
4,363.99
904.37
114.08
97.25
231.79
108.81
60.85
264.25
389.92
5,657.86
149.41
31.78

2007
85.51
140.97
1,342.43
813.96
42.98
56.95
1,199.13
28.87
189.86
153.96
30.67
1,343.89
361.00
61.70
129.11
403.27
200.82
710.62
57.68
60.24
233.40
999.16
818.85
1,021.05
1,143.34
812.94
262.62
27.17
29.79
118.44
879.02
188.32
658.02
772.78
71.60
87.04
16.34
285.96
431.36
301.31
90.04
280.07
158.27
86.61
542.60
432.45
29.19
897.44
22.98
137.93
34.67
270.80
760.78
180.81
133.82
124.07
188.83
955.42
317.67
454.79
336.20
577.89
709.83
733.95
4,736.04
927.28
128.61
109.60
281.30
129.47
80.22
306.57
454.75
5,930.29
204.67
38.20

2008
103.59
173.49
1,446.85
891.01
64.05
80.37
1,381.42
36.12
223.75
182.48
29.16
1,425.21
406.48
77.52
148.92
502.40
292.68
768.80
64.55
74.38
304.73
1,137.54
920.11
1,129.54
1,291.89
859.22
286.77
28.04
33.87
149.39
1,070.58
233.01
709.22
928.13
87.86
106.43
17.72
346.30
521.17
385.72
107.35
290.00
144.86
105.02
455.04
381.46
33.79
977.82
23.75
169.37
42.21
345.63
867.55
219.88
161.70
143.59
235.57
1,053.84
368.85
532.09
322.66
522.19
780.88
791.47
5,659.60
981.45
143.92
125.00
309.22
70.16
104.08
361.57
411.92
6,161.59
277.53
50.64

2009
103.47
164.63
1,433.11
857.58
72.22
73.67
1,257.58
39.56
224.63
159.97
25.94
1,348.91
393.69
90.58
142.14
477.09
265.45
699.80
69.18
88.35
290.75
1,057.21
883.17
1,129.41
1,237.24
847.34
231.25
28.48
34.07
164.16
877.96
219.87
629.11
919.86
88.13
93.49
16.87
324.85
399.65
330.04
104.58
241.29
137.20
108.43
273.05
343.51
30.14
926.11
26.78
171.82
42.89
280.85
827.49
158.06
117.48
153.75
216.13
1,062.88
363.67
519.51
334.50
468.68
712.73
727.23
5,580.76
939.42
137.45
121.17
249.97
56.57
71.63
350.03
376.61
5,995.29
347.24
53.51

2010
111.69
186.51
1,734.56
853.87
77.57
82.65
1,286.18
41.25
287.52
156.53
22.68
1,581.98
464.89
105.31
173.13
442.26
269.06
683.72
76.24
102.20
284.09
1,057.82
870.23
1,097.78
1,204.11
919.12
229.63
38.19
42.65
175.81
766.67
246.78
622.63
1,184.63
96.07
103.34
16.99
351.90
363.79
310.94
118.78
271.17
130.94
110.99
157.91
400.05
34.02
933.74
30.08
196.41
50.22
305.67
799.84
154.91
140.73
170.35
206.21
1,227.44
373.61
513.01
417.56
569.91
697.62
788.86
6,115.39
1,030.01
155.15
118.50
319.67
63.13
79.05
361.65
407.56
6,221.32
276.46
56.51

2010 as %
of total
consumer
expenditure
7.4
3.8
5.5
3.4
3.5
2.6
5.9
3.5
4.5
3.7
3.2
6.0
7.0
6.9
4.5
4.7
2.8
2.6
2.8
4.6
3.9
4.6
3.7
5.0
5.7
4.7
3.3
4.8
2.5
7.1
3.5
1.5
3.0
4.8
2.9
3.0
3.2
2.8
5.9
4.5
3.2
4.4
2.6
5.8
0.7
2.1
4.8
2.8
3.9
6.1
3.5
4.1
5.6
3.4
2.6
2.9
5.3
7.5
4.0
3.7
10.1
5.4
3.9
3.3
16.0
9.8
6.0
5.1
4.2
4.7
4.3
1.5
1.8
19.0
4.8
7.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

59

World Consumer Lifestyles Databook 2011

Transport consumer expenditure 1990/1995/2002-2010

Table: 2.52

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
108.98
293.63
1,451.85
1,698.01
30.83
1,305.76
86.14
220.20
194.69
74.99
1,745.62
2.21
2.59
112.03
499.90
211.67
1,524.60
111.53
40.81
143.67
1,611.76
2,017.52
1,965.06
526.33
372.57
197.74
24.89
3.87
35.73
904.88
199.70
1,134.06
1,430.89
110.09
0.09
5.88
441.38
73.71
92.59
169.53
280.75
42.12
1,178.55
1,287.29
14.10
1,612.00
5.62
84.64
26.94
44.00
623.72
154.90
93.61
215.80
776.81
97.51
41.84
233.81
362.32
599.90
1,620.91
1,615.00
375.40
100.37
54.85
159.23
52.85
847.92
1,610.84
1,774.24
118.68
4.66

1995
61.08
539.95
1,603.62
2,008.65
11.66
48.60
1,581.86
119.88
350.16
131.98
48.66
1,560.07
138.52
6.53
218.52
430.04
299.42
2,333.33
182.35
63.93
171.90
1,518.69
2,217.49
2,198.50
895.94
781.95
307.39
27.71
10.15
44.46
1,134.60
418.00
1,664.63
2,430.14
105.48
46.09
6.61
580.79
98.12
92.71
317.21
267.63
39.05
50.01
1,434.10
1,498.24
14.73
2,283.73
8.32
145.17
38.61
168.91
1,068.47
142.55
89.35
341.63
82.22
1,684.12
214.37
713.30
290.58
762.75
1,049.54
1,757.28
2,061.36
575.73
211.03
79.32
181.37
17.45
24.39
901.86
1,745.43
2,080.90
203.67
17.61

2002
52.41
198.28
1,590.30
1,765.02
23.60
57.90
1,503.26
131.23
223.11
220.99
44.84
1,925.41
149.98
16.56
176.46
565.31
379.58
1,808.29
224.91
64.32
341.49
1,538.34
1,989.98
1,890.07
1,096.29
829.85
527.15
42.33
16.55
72.15
1,588.99
267.31
1,706.71
1,819.46
120.77
59.42
9.71
695.90
222.70
365.75
297.52
711.91
96.30
43.24
1,506.80
1,300.08
24.56
2,640.49
15.83
138.48
43.89
312.10
1,205.74
163.10
106.32
278.44
150.62
1,568.20
343.41
925.73
185.18
769.31
1,185.20
1,802.91
1,806.40
524.69
174.99
94.87
290.99
65.54
23.01
1,128.64
2,534.64
2,844.37
201.81
32.53

2003
56.78
259.28
1,936.82
2,152.15
26.07
79.26
1,790.62
127.25
241.13
301.38
54.17
2,189.62
160.31
19.95
172.39
672.69
494.33
2,041.83
267.40
52.56
489.19
2,011.38
2,396.07
2,291.16
1,402.75
790.16
699.67
49.84
20.40
78.16
1,977.77
278.87
2,111.42
1,952.50
123.13
70.69
10.59
716.65
280.70
523.70
337.39
730.04
126.78
52.09
1,816.16
1,742.33
28.25
3,028.54
18.62
146.03
45.65
336.93
1,389.43
207.53
130.95
287.53
212.16
1,754.64
426.73
1,211.70
277.21
798.21
1,493.31
2,229.26
2,043.42
526.06
211.26
112.02
426.61
93.30
29.50
1,168.51
2,872.46
2,954.40
165.27
37.98

2004
66.75
304.41
2,311.15
2,506.85
28.25
92.97
2,077.62
129.75
275.04
377.76
59.86
2,421.61
193.39
26.68
227.42
731.03
622.74
2,650.57
276.42
55.29
599.85
2,243.18
2,765.45
2,626.42
1,667.37
823.44
830.41
70.51
23.32
109.57
2,354.69
354.88
2,380.17
2,122.84
144.78
107.90
11.06
749.02
389.22
653.57
393.93
766.71
169.10
60.09
2,077.13
2,091.61
32.77
3,501.58
22.61
159.70
51.15
383.19
1,638.37
297.17
199.79
291.73
288.54
1,987.04
504.80
1,462.47
371.11
838.52
1,785.87
2,615.45
2,255.11
597.56
244.71
119.99
515.03
129.35
33.60
1,388.64
3,357.33
3,105.23
196.20
43.31

2005
69.59
353.89
2,490.84
2,584.89
33.16
118.60
2,141.38
135.70
364.81
486.99
60.60
2,773.72
233.01
34.41
279.90
775.37
714.47
2,974.37
298.53
65.92
722.39
2,353.66
2,916.73
2,681.03
1,944.72
863.03
949.32
78.42
26.97
138.58
2,625.27
412.41
2,436.92
2,156.54
169.06
132.97
12.61
829.08
478.04
736.19
457.02
839.40
194.64
63.57
2,156.24
2,374.07
43.10
3,841.07
28.10
173.06
59.84
434.85
1,745.51
547.78
310.36
310.40
316.22
1,986.33
555.82
1,595.45
433.00
1,017.72
1,884.48
2,758.98
2,342.17
655.85
278.34
126.84
663.52
151.11
49.85
1,704.49
3,517.29
3,313.36
236.13
51.75

2006
72.82
395.80
2,527.64
2,721.37
46.10
144.20
2,301.85
151.46
446.10
567.06
62.11
3,086.26
267.30
44.03
302.51
850.78
831.95
3,235.61
327.18
73.85
946.09
2,438.40
3,019.87
2,862.46
2,182.88
920.18
975.93
85.55
31.53
163.58
2,901.02
413.58
2,545.49
2,109.01
183.35
170.75
14.84
891.58
628.72
935.56
534.02
927.99
261.02
70.27
2,290.65
2,269.10
43.62
4,097.60
31.91
185.32
73.28
475.53
1,808.29
692.74
408.53
346.19
378.89
2,102.63
605.70
1,732.50
456.99
1,151.44
2,026.40
2,817.00
2,404.00
666.97
328.33
131.26
753.12
241.36
65.19
1,833.82
3,664.49
3,381.11
293.47
60.46

2007
81.80
481.49
2,982.16
2,986.48
64.71
179.09
2,566.76
171.71
557.02
830.09
67.34
3,426.75
301.89
57.49
385.16
1,009.82
987.93
3,736.10
353.41
91.45
1,208.82
2,640.31
3,438.32
3,055.48
2,414.99
1,021.95
1,153.34
98.95
39.47
199.02
3,395.60
477.21
2,839.92
2,085.68
208.10
220.81
17.68
1,008.36
869.79
1,232.08
639.32
981.09
437.91
80.50
2,584.97
2,590.34
47.21
4,887.17
36.55
211.24
88.89
566.65
2,073.33
833.85
716.60
397.42
486.97
2,356.10
711.48
2,115.98
499.17
1,249.29
2,320.43
3,226.30
2,578.29
673.09
378.31
148.15
894.40
295.53
86.65
2,051.99
4,306.90
3,483.18
400.93
71.73

2008
96.47
589.13
3,087.31
3,347.69
94.88
242.43
2,846.67
209.60
664.14
1,003.82
66.77
3,567.31
342.37
69.85
444.00
1,239.01
1,223.96
3,756.93
393.30
112.40
1,524.66
2,956.73
3,735.12
3,302.62
2,800.37
1,070.70
1,297.79
105.25
46.48
271.29
3,468.99
584.35
2,965.97
2,448.30
250.79
265.63
19.23
1,186.19
1,034.13
1,701.95
750.88
1,021.88
594.82
95.96
2,901.78
2,505.67
53.93
4,925.26
37.59
256.46
105.99
708.72
2,332.18
997.36
864.26
446.86
641.86
2,514.17
862.52
2,481.79
473.07
1,106.52
2,502.82
3,187.87
2,991.20
697.31
435.69
169.45
958.98
164.50
113.46
2,334.39
4,057.68
3,400.32
545.77
96.82

2009
93.99
555.25
2,683.89
3,081.98
107.11
214.39
2,614.04
225.40
668.70
915.23
62.04
3,302.04
333.10
79.99
423.97
1,072.98
1,094.55
3,200.73
407.71
133.30
944.65
2,524.89
3,497.61
3,218.37
2,501.60
1,048.84
1,061.70
106.52
47.94
312.62
2,709.33
553.63
2,682.26
2,531.33
248.48
233.69
18.30
1,063.41
791.35
1,482.53
721.58
822.37
574.60
97.33
2,695.08
2,133.47
47.46
4,133.90
42.41
258.31
105.76
562.87
2,043.07
725.24
742.19
474.14
591.45
2,071.72
789.15
2,412.97
484.87
966.15
2,226.46
2,604.18
2,942.62
651.82
425.47
164.38
773.18
136.83
78.89
2,246.91
3,310.92
3,353.81
687.80
102.59

2010
99.12
625.93
3,279.98
3,024.71
116.88
239.09
2,584.57
230.92
853.40
856.06
56.64
3,781.42
394.05
96.84
513.65
1,063.73
1,111.66
3,214.60
426.32
153.41
892.17
2,653.73
3,403.75
3,113.09
2,279.94
1,124.44
1,057.57
142.22
61.69
349.62
2,643.12
612.78
2,686.75
2,866.61
267.14
260.31
18.48
1,095.56
729.55
1,379.83
812.15
968.23
547.92
97.79
2,644.10
2,335.29
52.81
4,671.33
47.82
293.26
121.76
604.50
2,052.03
726.66
867.70
519.80
558.33
2,347.52
779.44
2,367.63
591.41
1,143.19
2,131.31
3,116.44
2,956.71
701.67
489.93
160.32
962.72
157.02
88.03
2,272.41
3,342.14
3,443.99
545.94
108.81

2010 as %
of total
consumer
expenditure
6.5
12.8
10.4
12.1
5.2
7.6
11.9
19.5
13.2
20.2
8.1
14.3
5.9
6.4
13.3
11.3
11.6
12.0
15.7
6.9
12.3
11.4
14.4
14.2
10.8
5.8
15.2
17.7
3.6
14.2
12.2
3.7
13.0
11.6
8.1
7.5
3.5
8.9
11.9
20.0
21.8
15.7
10.7
5.1
12.5
12.2
7.5
14.0
6.3
9.1
8.4
8.1
14.3
16.0
16.1
8.9
14.4
14.4
8.3
17.0
14.3
10.8
11.8
13.1
7.7
6.7
19.0
6.9
12.7
11.7
4.8
9.7
15.0
10.5
9.5
13.9

Source: National statistical offices/OECD/Eurostat/Euromonitor International

60

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Communications consumer expenditure 1990/1995/2002-2010

Table: 2.53

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
29.64
48.06
152.83
241.65
2.84
203.86
3.87
19.65
9.71
3.81
200.61
21.83
1.83
11.30
19.19
215.89
6.32
8.50
21.57
160.00
232.31
209.27
27.92
87.19
13.74
2.46
1.16
5.77
120.92
133.76
141.83
160.64
11.84
0.02
3.84
94.00
17.40
1.86
23.31
48.64
12.95
187.09
209.94
2.91
267.75
0.33
17.91
1.99
14.35
101.02
11.47
27.74
72.65
82.42
17.04
2.49
42.48
45.84
83.49
224.94
383.39
141.03
6.88
22.16
69.53
22.90
86.74
202.24
280.82
11.45
0.39

1995
18.63
129.16
250.47
299.51
4.15
10.54
236.69
10.13
42.69
19.25
2.97
200.62
91.94
6.77
32.06
17.61
42.88
312.21
15.43
13.45
32.42
200.87
283.43
319.39
90.79
231.31
48.74
2.77
3.51
8.88
193.17
216.74
240.30
373.42
11.34
8.51
4.18
143.17
18.25
9.75
51.86
66.99
34.90
16.62
278.15
278.68
3.13
296.90
0.72
22.77
3.20
50.37
149.11
19.62
14.50
103.49
19.39
155.81
53.04
75.95
59.42
133.28
162.72
300.61
567.13
226.41
21.13
30.08
90.06
3.11
10.57
158.32
246.94
371.42
23.68
1.63

2002
18.68
54.33
360.64
389.17
6.78
24.88
360.37
21.53
85.87
84.77
7.91
293.26
117.16
22.23
44.35
130.95
114.22
290.20
64.66
21.56
95.62
417.22
358.49
380.60
158.07
376.67
174.06
4.33
7.53
19.77
373.41
237.32
354.93
481.04
27.68
17.45
6.69
283.12
88.72
86.61
80.76
145.05
75.82
18.95
598.21
310.59
6.85
504.49
1.58
39.45
4.50
102.28
264.91
42.95
20.58
98.95
63.81
195.09
139.08
183.44
55.09
391.54
279.61
479.19
552.95
346.95
20.55
36.50
151.51
14.03
9.97
450.16
371.41
616.90
74.37
3.82

2003
20.52
71.25
458.60
487.43
8.03
34.32
474.03
21.56
95.97
115.85
12.01
337.36
127.79
28.47
43.12
180.73
160.51
387.72
80.38
17.70
135.72
508.92
458.21
467.51
185.95
352.74
207.97
5.40
9.26
21.81
524.63
236.83
439.52
544.33
28.00
24.37
7.30
294.38
123.70
110.37
97.77
153.12
96.00
22.82
759.23
424.92
7.98
611.11
1.86
42.87
4.49
113.89
323.57
42.99
34.16
97.61
75.92
224.66
179.27
239.77
83.52
398.95
331.47
619.10
665.05
353.28
23.23
43.75
187.74
25.66
13.41
519.37
430.01
626.44
68.14
4.18

2004
24.21
84.07
556.79
555.71
9.61
46.53
543.07
22.11
109.74
141.48
16.11
376.85
163.24
31.17
55.80
244.41
190.18
459.89
91.27
18.82
167.58
585.36
522.75
535.61
206.80
354.64
235.01
6.33
10.66
28.36
684.53
267.52
503.80
608.66
32.75
41.58
7.42
317.06
163.68
126.15
114.60
175.63
118.59
25.92
841.04
513.70
9.36
773.52
2.26
48.90
4.71
131.80
377.90
53.65
56.80
99.40
90.40
253.82
213.45
306.38
110.21
425.23
400.14
698.18
764.09
399.94
25.52
49.11
283.63
37.70
20.16
682.69
528.02
641.53
81.86
4.52

2005
25.26
97.78
615.29
566.98
12.75
59.35
555.32
23.76
146.29
165.54
19.33
417.45
204.95
34.24
68.44
247.22
214.73
457.48
115.65
21.86
183.23
519.77
549.24
548.80
214.66
357.57
271.86
7.58
12.54
38.43
759.58
272.63
507.58
603.27
37.82
54.66
8.48
355.63
194.51
129.74
137.58
207.45
128.95
27.02
866.34
571.12
11.77
837.99
2.81
54.68
5.20
168.25
385.39
63.51
94.13
108.02
100.98
267.80
231.45
357.95
121.84
491.43
425.40
681.67
799.53
435.92
27.68
49.42
326.27
45.20
29.91
921.11
543.07
652.32
101.34
5.20

2006
26.45
110.06
625.77
563.89
20.39
72.16
543.24
27.02
178.93
175.63
23.08
453.25
238.69
39.19
75.54
265.65
263.64
490.36
124.94
24.56
234.23
524.68
561.36
560.49
226.69
369.41
258.60
8.57
14.65
45.50
838.45
284.90
521.15
590.56
40.87
79.92
9.95
386.29
283.88
143.39
166.37
241.72
171.62
29.57
886.68
535.39
12.02
868.95
3.19
59.54
6.05
183.94
400.35
75.84
130.73
118.34
119.93
294.74
253.65
390.74
129.03
549.87
451.13
687.02
819.99
452.15
31.64
52.50
315.32
76.95
39.12
1,083.57
558.14
696.47
127.73
5.98

2007
30.14
135.28
712.06
594.33
29.60
93.22
584.71
31.53
230.24
217.47
28.75
510.42
274.66
45.31
98.86
317.83
298.71
558.15
149.57
30.54
322.35
580.77
635.91
619.46
259.86
415.95
293.76
12.12
18.35
55.31
910.26
329.72
568.19
600.85
48.00
107.37
11.82
459.30
394.90
180.45
206.36
276.26
243.89
34.38
976.84
630.77
13.12
928.13
3.70
69.07
7.06
225.95
442.12
108.97
164.04
138.49
195.24
341.81
300.21
410.26
141.67
628.18
536.95
768.20
861.28
473.83
35.94
59.16
376.92
97.12
54.00
1,319.74
610.60
725.39
180.19
7.23

2008
36.02
168.05
743.05
617.89
45.20
130.03
612.96
39.05
276.47
243.18
31.19
535.69
312.42
52.39
114.18
386.67
369.84
607.68
181.27
37.46
281.03
613.48
688.39
668.27
276.31
439.15
327.34
16.01
21.51
75.85
894.38
404.06
588.83
705.20
59.71
133.22
12.82
562.06
472.40
224.21
246.02
302.88
268.19
41.62
1,093.80
600.66
15.15
958.63
3.96
84.87
8.16
292.08
475.10
124.97
206.31
159.33
228.29
377.85
338.73
473.25
134.48
568.67
600.77
791.77
1,039.55
504.90
41.13
67.43
437.13
55.86
72.26
1,627.80
560.62
751.25
255.01
9.75

2009
35.52
160.07
696.94
647.38
52.43
116.53
604.21
41.93
280.15
221.61
31.39
502.66
304.08
65.59
110.14
339.10
311.58
559.48
209.42
44.52
193.16
728.78
631.93
705.37
257.22
429.97
234.87
14.36
22.28
86.85
694.95
377.25
544.71
734.74
60.35
120.53
12.16
524.79
360.06
179.98
237.24
257.12
289.44
42.76
959.66
540.97
13.46
841.03
4.59
86.34
7.89
239.98
425.86
98.34
158.99
171.56
204.90
361.30
321.69
363.19
137.97
508.64
554.25
687.04
992.49
478.77
40.23
65.31
352.44
47.23
51.47
1,569.98
449.66
724.69
328.16
10.32

2010
37.89
183.77
898.83
647.94
59.10
129.41
580.58
43.17
357.92
220.56
30.74
581.95
362.29
74.94
135.29
330.07
320.81
551.01
238.33
51.44
193.11
629.88
621.90
685.76
244.58
456.59
212.59
17.44
28.98
96.67
618.84
418.16
515.16
742.71
65.99
141.39
12.24
562.71
327.85
167.67
267.44
308.25
278.67
43.39
918.84
640.54
15.10
905.49
5.27
98.44
8.85
267.36
407.66
96.45
208.75
190.18
192.27
438.21
331.46
357.90
170.18
608.08
547.11
788.19
1,073.68
521.18
47.25
63.84
416.17
54.99
58.98
1,636.41
455.87
743.04
264.09
10.93

2010 as %
of total
consumer
expenditure
2.5
3.7
2.8
2.6
2.6
4.1
2.7
3.6
5.5
5.2
4.4
2.2
5.5
4.9
3.5
3.5
3.3
2.1
8.8
2.3
2.7
2.7
2.6
3.1
1.2
2.3
3.1
2.2
1.7
3.9
2.8
2.6
2.5
3.0
2.0
4.1
2.3
4.6
5.3
2.4
7.2
5.0
5.5
2.3
4.3
3.3
2.1
2.7
0.7
3.1
0.6
3.6
2.8
2.1
3.9
3.3
5.0
2.7
3.5
2.6
4.1
5.7
3.0
3.3
2.8
5.0
1.8
2.7
5.5
4.1
3.2
7.0
2.0
2.3
4.6
1.4

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

61

World Consumer Lifestyles Databook 2011

Leisure and recreation consumer expenditure 1990/1995/2002-2010

Table: 2.54

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
30.33
288.28
1,131.76
1,492.94
31.40
1,055.51
20.37
72.41
42.70
8.11
1,001.15
7.57
8.71
38.73
203.66
145.45
1,295.22
44.27
20.01
58.62
1,241.59
1,115.27
1,201.96
253.96
849.59
137.61
4.32
5.11
5.72
644.89
395.81
689.47
1,496.02
33.53
0.11
6.08
149.66
31.53
19.43
53.35
126.21
10.12
1,167.18
419.71
6.42
1,238.35
2.70
17.56
2.26
62.68
337.09
55.46
66.03
187.75
951.52
139.22
25.45
98.09
236.18
522.77
1,424.90
1,902.65
215.62
27.22
46.70
133.79
33.47
137.15
1,102.66
1,260.68
117.02
0.64

1995
17.45
447.86
1,493.29
1,853.73
9.46
13.58
1,284.73
22.27
98.74
38.13
5.61
1,033.15
56.10
14.35
84.72
169.20
292.95
1,796.31
64.79
29.82
105.45
1,310.38
1,308.99
1,504.38
533.39
1,700.13
194.28
4.25
10.32
7.57
782.89
650.75
922.75
2,353.36
31.92
23.97
6.09
211.85
45.30
35.14
90.48
108.15
28.45
12.38
1,350.15
633.45
6.11
1,843.37
3.74
27.87
3.38
177.03
570.08
52.86
48.35
273.47
21.96
1,350.43
180.72
373.37
110.20
488.61
770.32
1,453.61
2,448.47
407.46
66.90
58.34
137.90
12.37
15.45
156.07
1,342.00
1,689.21
199.73
1.62

2002
14.56
142.79
1,570.02
1,671.08
14.32
19.97
1,133.56
18.20
60.86
64.68
5.96
1,297.61
55.40
28.39
69.88
230.52
444.14
1,645.34
74.81
22.49
272.80
1,401.98
1,264.28
1,330.31
789.52
1,587.66
271.61
4.62
10.80
8.78
1,021.21
665.31
915.63
1,909.97
34.15
25.22
6.77
310.29
178.88
174.42
79.75
225.97
46.04
10.63
1,451.47
691.79
8.17
2,349.66
4.79
32.47
3.40
250.31
643.08
69.95
54.87
228.51
52.10
1,001.83
322.80
660.05
64.15
540.20
941.19
1,555.21
1,972.80
469.84
81.32
47.92
126.04
39.68
14.57
222.81
2,002.51
2,366.48
181.48
2.94

2003
15.55
181.25
1,948.85
2,023.18
16.66
30.55
1,390.20
16.91
62.63
87.73
7.42
1,483.40
62.85
29.22
72.41
350.31
553.32
2,091.23
78.33
18.89
354.95
1,753.56
1,557.34
1,580.06
945.98
1,573.46
352.18
5.52
12.62
9.01
1,254.65
669.26
1,107.32
2,055.61
37.23
31.29
7.20
313.15
227.28
232.68
85.94
225.34
57.04
12.98
1,698.83
949.00
9.41
2,793.48
5.23
34.66
3.43
283.39
757.14
80.95
85.40
228.94
66.33
1,035.81
408.09
870.13
94.67
551.98
1,191.65
1,944.24
2,272.82
440.85
88.02
56.77
156.45
72.09
20.56
235.82
2,318.04
2,455.11
172.81
3.70

2004
18.51
212.30
2,270.34
2,287.64
17.77
42.52
1,636.98
17.06
70.07
121.06
8.44
1,644.34
78.80
33.04
85.99
558.33
638.77
2,482.00
85.93
20.36
452.26
2,047.58
1,788.94
1,758.67
1,130.63
1,723.48
420.03
5.00
13.97
12.97
1,518.21
694.38
1,270.87
2,228.48
44.88
47.98
7.24
328.92
302.50
290.51
98.68
237.20
71.80
14.93
1,866.13
1,305.33
10.94
3,090.47
5.93
38.57
3.69
333.03
866.08
102.04
123.40
236.31
92.28
1,148.29
501.66
1,037.34
121.16
557.60
1,383.90
2,193.82
2,463.05
497.31
95.22
63.97
219.27
96.43
26.88
286.55
2,712.53
2,610.51
203.77
4.43

2005
19.30
245.77
2,508.16
2,351.52
19.77
54.23
1,696.48
17.43
93.28
146.74
8.81
1,829.42
95.98
37.30
106.25
612.57
722.97
2,604.60
94.39
23.76
544.17
2,163.32
1,837.66
1,772.79
1,233.07
1,875.74
474.98
5.89
16.59
12.92
1,597.86
722.23
1,246.53
2,148.58
51.80
70.33
8.11
367.22
378.50
318.17
110.22
261.49
76.72
15.63
1,889.92
1,538.77
13.67
3,332.22
8.25
42.35
4.13
378.67
911.71
122.82
180.62
252.91
112.13
1,185.92
561.15
1,093.18
130.80
656.05
1,468.55
2,180.74
2,466.19
525.99
102.33
64.95
264.02
111.88
39.88
359.75
2,728.50
2,731.75
245.01
5.09

2006
20.06
273.16
2,503.74
2,446.40
27.49
65.94
1,777.71
19.16
114.43
159.43
9.31
2,036.29
111.09
43.27
114.86
657.54
778.94
2,818.28
99.40
26.75
599.37
2,379.20
1,926.65
1,831.22
1,352.42
2,054.55
477.70
6.64
19.43
14.79
1,675.99
747.24
1,308.11
2,013.55
55.03
101.01
9.39
399.35
528.36
355.39
124.85
283.14
90.24
17.29
1,994.81
1,524.97
13.69
3,552.10
9.40
45.67
4.82
406.93
947.29
182.24
209.17
283.93
146.69
1,278.15
624.69
1,146.70
133.63
740.39
1,568.97
2,321.17
2,433.56
522.67
116.71
67.64
266.02
183.00
52.16
395.96
2,861.19
2,879.37
305.82
5.80

2007
22.41
330.77
2,916.34
2,755.30
38.96
82.82
2,059.98
21.58
143.36
210.05
10.41
2,267.40
123.24
52.15
147.25
773.28
913.04
3,167.07
105.72
33.42
850.32
2,760.67
2,171.61
2,070.77
1,622.83
2,288.94
559.17
8.56
23.78
16.96
1,963.21
869.01
1,470.77
2,023.11
61.96
132.91
10.77
455.93
740.96
567.43
148.64
308.20
155.54
19.72
2,293.36
1,875.97
14.32
4,160.75
10.61
52.83
5.72
486.68
1,053.50
252.99
276.28
328.22
217.53
1,368.44
787.73
1,338.67
141.06
812.14
1,824.62
2,692.65
2,593.64
530.70
137.64
73.54
291.94
227.11
69.79
453.41
3,270.21
3,002.57
416.82
6.89

2008
26.28
405.67
3,012.47
3,008.83
58.53
112.95
2,245.21
26.49
170.68
251.48
10.60
2,357.76
139.01
62.15
170.68
797.15
1,133.77
3,302.73
116.80
41.25
746.48
3,018.82
2,298.23
2,240.88
1,834.98
2,415.60
614.87
8.63
27.36
20.95
1,980.70
1,065.05
1,575.07
2,236.35
74.56
164.66
11.26
534.36
894.69
733.61
173.66
322.39
188.65
23.39
2,508.07
1,876.05
15.93
4,385.64
10.81
65.02
6.68
616.29
1,145.74
277.17
429.34
373.09
286.50
1,445.37
970.78
1,481.02
129.25
731.94
2,002.57
2,757.43
2,890.88
558.15
162.06
80.86
297.71
128.98
92.06
528.00
3,065.91
3,044.38
565.95
9.18

2009
25.47
382.74
2,876.64
2,868.30
68.36
99.64
2,086.76
28.40
173.12
221.92
10.11
2,183.14
134.86
68.91
163.20
643.58
996.28
3,003.63
120.25
48.88
546.07
2,868.90
2,178.51
2,165.49
1,723.21
2,393.29
504.82
7.99
28.06
21.68
1,705.41
997.74
1,455.20
2,375.99
73.44
150.72
10.39
486.18
683.80
613.29
164.03
255.54
174.39
23.64
2,272.64
1,692.03
13.66
4,062.36
12.12
66.41
6.52
492.54
1,104.23
207.86
333.44
396.84
259.63
1,333.77
975.63
1,448.49
128.06
650.45
1,826.61
2,414.77
2,920.79
524.79
161.43
75.97
262.47
107.43
64.54
509.05
2,353.64
2,978.30
708.74
9.61

2010
26.54
433.93
3,565.98
2,831.32
77.37
112.02
2,050.73
29.15
219.47
219.45
9.46
2,498.01
160.69
80.65
199.44
677.91
1,017.49
2,979.91
124.00
56.49
553.16
2,796.13
2,129.16
2,096.04
1,622.30
2,607.78
509.14
10.23
36.01
21.84
1,509.45
1,107.45
1,415.32
2,679.81
78.81
173.89
10.12
508.44
623.42
571.17
180.51
301.64
165.98
23.70
2,177.66
2,074.45
14.85
4,484.65
13.59
76.37
7.36
529.66
1,087.50
205.26
391.81
436.73
246.92
1,442.75
822.82
1,414.13
153.12
772.33
1,771.14
2,688.28
2,977.06
562.78
185.60
72.71
282.47
123.85
72.67
521.10
2,312.40
3,044.00
560.99
10.11

2010 as %
of total
consumer
expenditure
1.8
8.8
11.3
11.3
3.5
3.5
9.4
2.5
3.4
5.2
1.4
9.4
2.4
5.3
5.2
7.2
10.6
11.1
4.6
2.5
7.6
12.0
9.0
9.5
7.7
13.4
7.3
1.3
2.1
0.9
7.0
6.8
6.9
10.9
2.4
5.0
1.9
4.1
10.2
8.3
4.8
4.9
3.2
1.2
10.3
10.8
2.1
13.4
1.8
2.4
0.5
7.1
7.6
4.5
7.3
7.5
6.4
8.8
8.7
10.2
3.7
7.3
9.8
11.3
7.8
5.4
7.2
3.1
3.7
9.2
3.9
2.2
10.4
9.3
9.8
1.3

Source: National statistical offices/OECD/Eurostat/Euromonitor International

62

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Education consumer expenditure 1990/1995/2002-2010

Table: 2.55

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
25.08
34.84
252.30
71.25
0.81
58.68
22.16
98.53
5.11
41.02
60.42
20.97
5.08
6.68
129.60
6.73
73.35
10.24
14.50
15.71
31.49
81.20
58.40
79.15
92.31
25.79
4.37
9.44
10.89
66.45
245.74
90.34
288.36
27.95
0.03
4.87
137.23
3.09
3.23
19.53
39.38
15.63
76.61
49.42
4.52
64.99
6.63
48.69
15.80
5.64
44.84
7.65
19.63
70.67
84.62
8.87
4.47
22.69
171.31
90.99
0.79
75.63
213.04
7.93
30.31
10.41
21.14
152.81
100.09
264.39
59.42
3.05

1995
14.54
62.26
353.41
107.13
3.99
0.67
71.22
28.70
164.64
5.13
26.40
72.38
96.10
11.19
53.06
100.16
12.57
127.24
38.84
25.04
13.47
58.75
93.30
96.89
202.25
197.57
33.74
3.83
18.22
15.78
133.03
490.99
131.21
513.52
27.15
8.70
6.26
179.84
4.03
3.88
37.54
57.36
14.54
20.01
80.22
126.12
5.53
69.95
9.31
109.56
31.53
23.21
92.84
8.30
11.65
99.58
15.29
202.46
14.70
37.18
40.39
337.63
152.99
0.64
108.43
389.45
15.29
48.55
12.67
3.47
9.76
180.74
168.78
346.63
100.71
8.37

2002
13.05
18.44
377.18
114.21
4.81
10.02
68.33
34.65
121.36
15.25
24.47
183.39
111.81
34.55
78.39
93.50
20.52
117.61
62.39
34.36
36.38
57.12
84.97
94.95
234.00
334.64
41.40
6.65
27.63
19.56
152.77
498.67
116.65
380.70
57.90
23.28
10.72
232.60
44.85
16.87
34.32
132.17
21.91
20.39
75.97
208.23
12.14
104.85
11.95
108.93
27.48
46.15
87.91
12.72
17.15
89.54
21.48
260.53
28.81
57.69
44.90
358.64
159.60
0.28
109.72
542.90
12.88
61.19
22.92
16.80
9.20
275.28
237.43
519.59
119.65
17.16

2003
14.53
23.93
490.97
144.87
6.02
13.69
85.31
33.54
131.21
18.74
29.67
221.84
125.43
35.73
72.29
138.56
25.46
145.65
83.35
28.52
51.16
69.82
107.69
121.73
345.80
340.60
58.60
7.69
34.07
18.56
208.25
542.26
146.56
408.40
59.03
28.60
11.87
239.53
81.42
23.93
35.63
140.29
25.51
24.82
98.23
300.09
14.31
113.96
12.16
115.15
27.46
50.61
108.91
20.28
18.50
92.46
27.14
282.59
50.35
76.53
68.68
416.61
195.04
38.22
131.88
537.36
13.66
74.51
31.13
24.14
9.83
294.17
263.98
550.29
105.63
19.76

2004
17.88
27.96
609.35
163.11
7.35
16.57
93.39
34.65
151.57
20.95
32.93
252.77
152.78
38.98
84.40
141.85
34.28
154.93
104.06
31.32
60.58
83.52
127.41
136.80
424.04
340.53
65.23
8.27
38.93
24.68
210.98
634.23
164.18
448.23
70.05
45.13
12.51
257.35
83.85
30.86
39.20
144.79
34.74
28.20
113.91
282.47
17.39
131.47
12.79
126.45
30.03
57.75
128.06
50.99
33.30
96.69
33.71
316.19
83.48
97.49
90.41
462.21
218.37
47.37
152.23
612.04
14.45
89.27
44.83
36.37
14.56
360.87
330.08
578.37
128.56
22.31

2005
18.74
32.06
679.92
172.17
8.29
21.14
94.08
36.48
201.91
22.90
33.49
285.05
190.33
40.50
104.75
162.80
42.14
159.77
120.10
36.46
66.04
79.27
135.98
139.05
484.57
337.34
69.41
9.19
45.43
29.76
247.70
661.64
166.87
440.52
80.35
55.87
14.48
287.80
115.83
38.00
43.40
159.61
38.34
29.43
100.31
269.46
21.97
149.34
18.47
137.44
34.71
62.56
135.62
65.03
45.79
105.41
38.12
358.31
96.91
113.65
99.80
552.50
226.41
50.23
152.78
637.16
15.24
90.64
63.04
39.49
21.60
457.26
334.52
611.38
155.45
25.39

2006
19.74
35.74
715.21
182.67
11.53
25.70
96.17
40.95
247.24
24.88
34.49
316.56
220.54
44.80
114.86
174.70
47.43
167.42
137.90
41.56
71.15
86.17
152.23
144.12
539.53
366.33
76.43
9.68
53.56
34.38
321.90
697.91
173.84
413.26
87.14
75.50
16.90
318.80
187.07
54.72
47.46
169.00
35.54
32.34
104.17
210.90
22.42
130.78
21.86
147.41
42.46
71.87
144.57
68.71
65.36
119.27
41.42
392.98
109.34
123.89
104.71
630.65
234.33
54.32
153.18
627.48
16.87
95.78
71.75
63.30
28.25
507.89
359.51
645.86
194.64
28.30

2007
22.47
43.12
835.34
207.88
16.82
33.05
107.63
47.09
308.55
32.78
37.58
367.74
248.37
48.20
146.86
268.33
57.94
188.89
153.47
51.67
73.17
99.86
178.97
186.04
670.81
423.49
82.00
12.30
69.10
40.76
354.96
810.73
195.36
411.40
101.73
103.28
20.35
362.40
282.18
80.69
54.88
178.93
91.92
37.09
116.16
218.14
24.69
149.11
24.41
170.27
50.72
86.69
164.75
88.36
77.70
141.02
52.68
443.08
125.76
168.41
119.89
695.73
261.90
64.55
170.26
646.78
18.97
109.30
90.11
77.65
37.94
586.78
410.77
684.98
265.59
34.50

2008
26.77
52.65
890.02
230.49
26.30
45.06
117.01
58.66
368.09
39.25
37.35
393.31
282.16
52.52
167.54
321.06
77.92
207.64
178.89
63.43
76.00
110.94
207.22
209.67
773.47
454.77
90.53
13.50
84.02
51.19
344.35
998.26
213.23
468.94
125.70
124.78
22.30
424.48
335.69
85.52
63.00
184.51
103.92
44.25
119.88
168.84
28.65
163.69
24.58
207.57
59.84
109.11
187.98
111.79
89.21
164.34
60.73
499.66
142.45
193.51
115.74
621.46
275.77
71.04
196.31
688.23
21.15
125.91
96.50
43.32
50.25
689.31
380.03
724.35
363.27
47.04

2009
26.28
49.96
871.00
221.84
31.86
40.75
111.52
64.04
367.12
37.94
34.78
373.20
272.33
62.77
156.35
300.08
67.43
196.36
198.57
74.84
62.95
65.69
202.46
192.80
744.89
452.62
73.17
14.65
90.24
53.60
293.69
939.29
195.87
509.96
125.75
110.19
21.28
385.09
264.90
79.00
59.36
147.49
99.03
44.92
112.21
151.98
25.47
153.53
27.42
209.98
59.28
87.06
189.23
115.95
83.00
178.44
53.58
502.21
144.49
199.30
120.02
552.76
240.66
64.73
188.10
660.08
20.01
122.77
83.81
36.09
35.39
665.43
349.14
705.92
454.48
50.56

2010
27.81
56.74
1,089.47
221.96
36.58
45.80
108.93
66.68
464.24
36.04
31.81
439.66
320.04
72.95
187.08
252.44
68.77
202.57
229.63
86.28
59.29
103.20
200.59
188.10
644.63
492.61
75.98
19.60
120.63
54.81
275.71
1,054.90
192.68
540.42
137.27
126.00
21.62
403.41
241.76
73.57
65.42
167.93
94.01
45.27
111.76
149.22
28.66
150.37
30.72
239.40
67.89
93.96
178.81
98.74
102.07
200.61
48.70
587.01
149.99
195.40
148.00
670.86
226.58
87.89
208.03
721.92
22.56
121.58
109.42
41.16
40.05
684.98
374.07
729.17
359.80
55.11

2010 as %
of total
consumer
expenditure
1.8
1.2
3.4
0.9
1.6
1.5
0.5
5.6
7.2
0.9
4.5
1.7
4.8
4.8
4.9
2.7
0.7
0.8
8.5
3.9
0.8
0.4
0.8
0.9
3.1
2.5
1.1
2.4
7.1
2.2
1.3
6.5
0.9
2.2
4.2
3.6
4.1
3.3
3.9
1.1
1.8
2.7
1.8
2.4
0.5
0.8
4.0
0.5
4.0
7.5
4.7
1.3
1.2
2.2
1.9
3.4
1.3
3.6
1.6
1.4
3.6
6.3
1.3
0.4
0.5
6.9
0.9
5.2
1.4
3.1
2.2
2.9
1.7
2.2
6.3
7.0

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

63

World Consumer Lifestyles Databook 2011

Hotels and catering consumer expenditure 1990/1995/2002-2010

Table: 2.56

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
12.54
211.91
731.67
1,472.23
89.24
624.53
51.93
108.22
140.10
17.39
876.24
47.39
10.63
48.30
203.66
103.35
694.66
31.02
3.64
139.54
850.17
769.67
738.05
556.95
897.46
81.58
3.90
9.70
21.20
1,011.27
358.71
742.09
790.90
4.85
0.05
1.70
88.83
64.79
37.89
166.68
110.77
13.37
544.60
566.06
1.68
592.12
3.60
80.66
19.50
25.26
494.04
72.67
93.46
87.94
696.83
127.69
20.09
59.69
225.14
1,177.05
562.43
1,600.65
198.44
82.06
7.78
137.93
19.38
243.01
1,261.37
1,052.37
225.08
5.94

1995
10.30
350.97
895.13
1,825.59
4.79
37.84
763.50
63.07
184.06
100.63
13.26
823.33
156.22
18.87
138.93
198.93
204.47
882.88
59.00
6.75
107.82
871.45
892.43
921.11
1,326.02
1,195.35
120.96
4.27
19.94
22.78
1,467.73
539.01
1,121.16
1,572.87
4.79
11.50
2.58
156.35
50.37
35.24
276.01
113.34
34.61
17.72
705.39
740.10
1.85
1,020.12
4.80
147.81
36.19
71.50
797.80
67.49
40.40
123.57
61.43
1,080.41
186.30
290.24
60.21
411.87
1,709.47
621.13
2,219.34
354.95
149.96
16.20
145.44
7.47
8.94
288.99
1,372.15
1,189.36
293.27
15.95

2002
15.36
118.19
904.52
1,608.80
19.77
21.42
710.44
64.10
51.77
122.63
21.35
953.03
150.95
41.08
94.89
309.13
258.45
750.54
65.48
15.58
201.98
789.66
851.82
751.48
1,539.52
1,088.65
171.61
6.09
27.47
16.17
2,057.02
482.14
1,241.88
1,302.62
11.71
14.58
4.37
207.38
114.42
86.60
198.85
234.28
32.91
20.17
727.99
687.34
4.64
1,121.77
5.07
136.62
36.27
99.44
904.44
61.83
28.58
108.75
55.19
819.47
282.17
398.73
43.89
497.70
1,855.71
663.99
1,858.10
375.81
111.79
23.61
162.44
21.97
8.44
443.92
1,934.28
1,522.97
175.18
22.89

2003
14.91
155.20
1,140.15
2,025.92
23.07
21.71
875.79
61.38
53.99
164.34
28.95
1,063.43
156.35
43.08
93.43
561.46
302.57
899.81
69.61
11.97
275.17
1,002.87
1,054.10
901.78
1,868.23
1,056.64
215.17
6.99
32.47
18.91
2,564.36
457.26
1,524.82
1,394.73
11.97
18.24
4.73
210.84
119.91
111.09
208.99
231.63
39.01
23.93
847.29
927.66
4.93
1,273.69
5.93
143.74
37.61
107.61
1,080.93
70.20
44.13
111.14
69.16
801.81
340.09
543.08
68.23
547.44
2,345.49
819.58
2,088.04
372.10
114.38
23.58
198.48
38.72
12.52
474.98
2,167.40
1,594.70
163.77
26.94

2004
17.32
182.80
1,376.05
2,279.64
27.47
32.35
989.59
62.24
61.45
209.22
35.67
1,186.15
186.51
52.78
114.06
568.03
355.10
1,045.93
74.06
12.54
352.34
1,178.58
1,190.88
1,007.25
2,155.85
1,140.07
270.35
8.18
35.45
21.23
2,848.44
505.23
1,729.28
1,505.06
14.02
22.35
4.83
220.84
150.48
132.69
235.26
238.46
43.66
26.67
939.21
1,105.39
5.69
1,355.44
7.17
156.70
40.89
122.91
1,257.62
93.96
68.56
116.18
73.82
895.19
388.86
638.99
88.95
580.19
2,780.83
910.22
2,339.32
404.44
120.67
26.04
266.75
52.95
17.92
583.35
2,541.98
1,682.87
193.24
30.89

2005
17.83
212.21
1,477.03
2,303.02
34.43
41.26
1,010.43
64.80
80.48
242.51
40.02
1,307.38
217.20
59.72
139.52
642.49
407.62
1,113.72
77.40
14.42
416.81
1,251.00
1,234.19
1,029.96
2,384.18
1,236.63
299.42
10.21
41.26
22.96
2,990.12
509.83
1,769.05
1,501.84
16.32
26.10
5.51
244.50
178.79
153.68
263.82
255.05
38.92
27.17
955.82
1,259.77
7.14
1,468.78
7.21
169.38
46.63
142.82
1,303.00
164.00
73.77
123.19
75.83
1,011.26
433.13
666.54
98.90
670.15
2,986.87
960.80
2,333.86
431.12
124.96
26.15
319.11
46.47
26.59
740.02
2,587.52
1,777.30
231.21
34.83

2006
18.43
238.37
1,532.94
2,452.35
53.20
50.17
1,053.62
72.08
97.09
263.49
45.24
1,461.85
246.73
70.11
150.91
690.12
507.95
1,199.72
82.33
15.83
474.10
1,321.25
1,299.32
1,082.74
2,593.69
1,345.33
309.19
13.04
48.54
25.96
3,120.33
523.95
1,876.94
1,446.01
17.80
31.72
6.44
263.00
230.86
168.14
290.71
265.89
57.05
29.17
1,007.34
1,223.11
7.18
1,628.66
7.51
181.13
55.54
158.23
1,377.08
201.45
84.97
136.94
86.14
1,139.95
524.41
717.97
103.26
743.05
3,224.52
1,040.96
2,396.41
436.75
136.82
27.64
347.33
69.99
34.77
822.87
2,676.71
1,875.90
289.82
38.96

2007
21.37
283.06
1,784.27
2,776.88
78.44
60.34
1,211.40
81.54
118.72
347.13
53.87
1,620.28
275.79
79.54
192.63
781.68
598.47
1,519.05
86.54
19.91
603.61
1,515.60
1,479.10
1,245.60
2,871.76
1,456.79
384.65
16.62
60.72
31.77
3,640.08
605.34
2,134.99
1,474.16
20.64
40.14
7.64
302.48
319.80
201.74
332.33
278.41
108.36
33.72
1,160.33
1,438.13
7.83
1,936.33
8.41
205.94
66.71
188.95
1,590.06
264.76
129.51
160.17
112.43
1,302.15
591.76
962.07
112.89
819.10
3,713.92
1,206.53
2,589.52
442.23
153.33
31.08
414.90
83.10
47.34
951.71
2,998.06
1,947.28
392.51
46.20

2008
25.84
343.13
1,801.87
3,145.23
119.58
80.04
1,374.22
99.81
138.01
415.60
56.96
1,675.41
308.10
98.77
221.76
915.53
725.90
1,882.17
94.73
24.86
594.88
1,676.51
1,595.65
1,366.34
3,298.43
1,488.76
424.39
19.74
71.51
38.28
3,713.52
735.10
2,309.78
1,700.28
25.26
48.58
8.36
358.03
386.43
340.27
378.15
282.14
142.17
40.43
1,211.96
1,392.72
8.97
2,133.43
8.14
249.42
78.66
238.31
1,817.20
314.68
167.28
184.57
125.12
1,462.59
662.30
1,108.33
105.65
736.23
4,043.21
1,333.57
2,914.94
462.86
170.02
35.77
451.86
45.41
63.67
1,119.16
2,824.57
1,996.89
521.47
61.22

2009
25.65
317.32
1,712.75
2,965.92
140.40
68.48
1,281.44
107.12
137.25
383.62
56.10
1,542.96
293.41
111.23
211.29
845.85
691.66
1,779.51
99.14
29.79
402.61
1,502.99
1,506.88
1,292.84
3,034.61
1,437.33
359.82
18.12
75.15
40.38
3,135.21
684.32
2,106.60
1,792.47
25.22
43.38
7.94
326.70
288.16
251.90
351.45
222.52
123.04
41.15
1,137.36
1,256.24
7.88
1,904.26
8.76
250.60
77.55
191.09
1,665.79
225.19
140.25
198.01
103.33
1,297.25
625.61
1,029.87
106.57
646.78
3,647.36
1,130.60
2,756.62
437.29
160.49
34.85
413.67
36.12
45.59
1,080.99
2,231.98
1,958.98
644.74
64.10

2010
27.54
360.29
2,159.93
2,934.76
157.19
74.86
1,268.90
109.62
170.37
370.32
53.98
1,756.85
340.32
127.72
256.95
851.65
700.45
1,793.25
103.05
34.32
379.57
1,533.89
1,479.52
1,250.79
2,919.85
1,518.11
366.91
22.93
98.79
41.56
2,983.23
758.13
2,099.46
1,855.45
27.36
47.82
8.01
343.36
257.16
234.03
381.34
250.15
117.60
41.47
1,120.73
1,514.35
8.88
2,114.03
9.46
283.84
88.38
207.42
1,623.57
223.02
159.90
219.82
89.63
1,482.68
595.74
967.60
129.70
771.38
3,537.16
1,280.38
2,901.03
472.91
179.99
34.23
494.27
39.33
52.55
1,115.03
2,242.69
2,031.97
504.91
67.69

2010 as %
of total
consumer
expenditure
1.8
7.3
6.8
11.7
7.0
2.4
5.8
9.3
2.6
8.7
7.7
6.6
5.1
8.4
6.7
9.1
7.3
6.7
3.8
1.5
5.2
6.6
6.2
5.7
13.9
7.8
5.3
2.9
5.8
1.7
13.7
4.6
10.2
7.5
0.8
1.4
1.5
2.8
4.2
3.4
10.2
4.1
2.3
2.2
5.3
7.9
1.3
6.3
1.2
8.9
6.1
2.8
11.3
4.9
3.0
3.8
2.3
9.1
6.3
7.0
3.1
7.3
19.6
5.4
7.6
4.5
7.0
1.5
6.5
2.9
2.8
4.8
10.1
6.2
8.8
8.6

Source: National statistical offices/OECD/Eurostat/Euromonitor International

64

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Expenditure

Miscellaneous goods and services consumer expenditure 1990/1995/2002-2010

Table: 2.57

US$ per capita/% of total

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
69.67
191.54
1,618.69
1,361.19
32.29
1,435.34
13.99
240.66
27.76
20.34
1,114.57
37.42
8.87
71.30
92.57
83.96
1,505.06
17.57
32.65
141.41
1,102.33
1,736.01
1,405.00
349.53
850.86
174.94
14.65
3.58
26.76
586.79
1,210.16
931.90
1,549.67
63.86
0.09
8.31
332.44
40.45
50.51
69.01
174.91
59.14
1,283.04
881.40
11.38
1,192.99
5.45
150.44
44.55
46.05
487.67
15.30
72.49
310.71
1,055.37
70.22
14.10
178.02
310.72
546.84
1,176.73
2,362.37
418.70
27.70
67.33
114.73
35.23
301.81
1,356.93
1,900.83
45.65
1.68

1995
47.61
379.83
1,804.16
1,699.92
3.34
25.67
1,779.86
18.87
378.44
34.09
14.66
1,206.06
260.01
18.08
128.68
105.07
174.97
2,038.30
51.11
53.35
100.31
1,153.38
1,811.30
1,897.88
743.13
1,780.22
219.12
16.84
8.37
24.21
856.87
1,736.64
1,298.90
2,502.46
74.63
18.33
9.35
471.14
58.49
40.35
127.64
173.67
50.66
72.32
1,743.04
1,037.17
11.53
1,428.79
9.61
225.28
68.00
178.48
784.87
20.24
51.15
424.60
55.95
1,913.10
178.05
327.48
226.49
709.69
825.53
1,289.18
2,873.53
631.27
62.93
82.73
145.39
6.78
16.26
336.94
1,535.31
2,434.29
82.53
4.31

2002
53.71
143.02
1,967.51
1,403.54
15.30
34.76
1,548.16
25.66
233.95
48.52
17.82
1,544.88
281.63
44.64
97.98
234.52
323.16
1,878.51
46.41
56.35
237.03
1,218.85
1,502.26
1,568.66
745.24
2,022.47
297.85
30.39
10.82
36.14
1,569.52
1,836.25
1,192.53
1,848.10
53.14
50.14
14.33
523.89
91.64
142.54
152.33
365.82
66.67
66.79
1,922.00
1,031.77
19.91
1,605.80
30.54
201.03
60.55
408.63
781.24
36.23
46.87
336.57
70.36
1,667.53
315.16
549.97
179.32
963.10
869.28
1,256.95
2,652.83
701.90
75.69
85.31
182.36
30.20
15.34
464.57
2,323.84
3,511.67
90.43
9.29

2003
59.97
193.87
2,490.21
1,672.75
17.55
37.68
1,760.96
24.35
264.11
65.83
22.75
1,801.81
314.89
48.55
97.58
316.34
407.75
2,394.58
56.44
46.98
314.78
1,321.41
1,851.81
1,992.30
888.88
1,953.81
378.22
35.51
12.98
38.88
2,090.79
1,866.52
1,464.68
1,968.52
56.16
62.13
15.58
564.16
119.74
196.77
165.24
384.10
81.81
83.02
2,426.61
1,353.73
22.43
2,019.27
36.37
210.97
61.98
445.06
996.65
46.86
64.05
341.42
90.72
1,590.43
405.09
733.03
248.31
1,023.82
1,059.17
1,489.15
3,061.29
682.48
88.11
100.03
235.44
51.30
16.09
488.99
2,605.51
3,659.41
79.44
10.50

2004
70.90
225.00
2,980.44
1,955.46
18.65
44.72
2,025.98
24.83
302.54
90.56
26.56
2,052.26
369.78
55.63
115.64
358.84
461.24
2,733.77
64.66
50.54
401.44
1,513.14
2,102.54
2,220.38
1,053.89
2,076.34
441.15
36.75
14.82
38.73
2,479.92
1,957.31
1,607.99
2,147.10
67.01
95.73
15.86
594.93
146.91
239.12
173.71
399.39
99.79
96.22
2,752.02
1,593.80
26.47
2,316.66
44.61
229.13
66.21
505.22
1,171.66
78.38
92.06
349.56
107.00
1,759.36
527.10
849.33
331.82
1,068.22
1,243.61
1,773.51
3,323.56
747.64
103.17
111.74
316.19
70.47
19.04
590.96
3,023.26
3,940.35
94.85
11.68

2005
73.93
264.17
3,274.09
2,107.70
22.32
57.05
2,192.48
26.17
400.34
110.59
28.40
2,307.85
456.60
63.62
141.15
396.14
497.47
2,892.45
82.58
59.00
472.27
1,578.52
2,152.37
2,316.62
1,152.84
2,198.62
495.94
41.98
17.27
45.41
2,643.27
2,014.86
1,703.71
2,179.49
77.06
136.54
18.11
685.11
164.75
303.05
182.95
449.15
109.73
101.60
2,965.25
1,761.22
33.23
2,625.81
38.21
246.95
73.39
591.60
1,237.37
79.70
119.57
369.03
122.67
1,869.24
588.55
888.77
362.97
1,255.09
1,297.59
1,865.25
3,278.64
780.90
121.76
112.28
361.61
72.59
28.25
737.88
3,206.29
4,135.86
115.36
13.64

2006
77.07
300.76
3,537.89
2,224.45
31.03
69.36
2,439.17
29.37
490.90
121.13
30.75
2,593.42
526.03
77.63
152.30
426.24
601.85
3,070.19
88.58
66.43
577.25
1,802.96
2,350.73
2,349.81
1,292.01
2,372.41
489.78
51.16
20.02
55.24
2,866.42
2,084.76
1,846.98
2,145.94
83.13
189.55
21.40
725.54
200.10
397.04
197.47
486.79
137.08
113.63
3,143.86
1,677.46
33.42
2,787.29
48.97
263.67
84.59
696.38
1,399.27
114.18
160.14
405.44
150.47
1,958.11
678.33
962.39
370.98
1,444.97
1,366.34
2,084.53
3,479.42
760.18
149.69
117.64
398.29
110.90
36.94
807.80
3,434.73
4,327.94
144.76
16.16

2007
88.79
363.34
4,312.85
2,566.30
44.97
89.86
2,884.66
34.33
602.69
154.07
35.20
2,905.18
588.27
102.09
194.05
528.38
775.11
3,468.22
96.18
82.78
722.83
2,239.04
2,737.64
2,607.55
1,446.56
2,663.09
584.19
71.64
24.71
69.16
3,309.60
2,417.26
2,130.14
2,186.43
90.69
244.08
25.34
797.08
270.70
521.24
233.82
532.84
202.26
131.63
3,511.97
2,000.24
36.02
3,532.45
55.35
301.00
100.23
852.86
1,753.77
174.70
224.48
464.05
197.38
2,327.76
802.18
1,238.42
398.86
1,589.96
1,549.17
2,400.72
3,896.60
770.64
177.92
131.72
516.64
133.79
48.22
920.04
3,838.75
4,624.59
204.35
19.45

2008
107.21
445.49
4,374.93
2,695.11
67.24
124.81
3,138.68
42.46
709.59
186.62
36.45
3,040.30
659.85
140.19
223.30
589.08
954.41
3,794.29
108.64
103.46
813.81
2,468.82
2,958.35
2,782.46
1,669.13
2,813.87
668.25
86.60
28.57
90.95
3,344.38
2,933.69
2,350.11
2,360.29
107.76
295.86
27.31
910.73
317.32
805.65
271.93
561.39
299.03
159.61
3,768.41
1,958.66
41.35
3,930.91
51.78
365.61
116.61
1,092.84
1,946.74
193.84
328.98
522.90
249.20
2,428.20
938.74
1,452.67
375.18
1,416.41
1,658.10
2,550.81
4,388.41
806.86
212.17
149.91
539.29
74.34
61.86
1,065.68
3,476.99
4,679.42
280.45
26.04

2009
106.76
420.08
4,099.29
2,632.82
75.21
112.58
2,878.09
45.79
707.31
168.29
35.30
2,836.92
632.35
156.60
212.85
504.53
896.74
3,477.24
117.66
123.51
522.94
2,437.92
2,779.23
2,677.21
1,546.03
2,778.67
551.24
83.92
29.29
108.34
2,690.00
2,738.85
2,183.44
2,513.30
104.58
262.51
25.98
809.55
241.50
650.63
257.43
465.88
282.04
165.62
3,487.30
1,774.46
36.40
3,698.98
55.18
369.37
113.39
891.82
1,840.04
142.47
266.25
549.46
222.56
2,197.18
882.90
1,288.27
381.75
1,253.37
1,471.03
2,204.23
4,077.76
767.19
215.90
144.93
414.55
60.68
42.05
1,027.37
2,879.45
4,582.92
356.21
27.43

2010
114.89
478.99
5,091.24
2,596.99
85.13
128.86
2,840.49
47.15
900.56
161.46
33.50
3,277.04
749.40
177.27
258.28
525.94
912.54
3,428.15
129.88
144.52
486.30
2,281.61
2,694.05
2,584.27
1,530.95
3,008.19
557.83
106.18
37.44
122.81
2,493.78
3,033.37
2,063.73
2,814.33
111.53
299.47
26.09
828.92
222.37
605.41
282.69
519.58
269.16
170.04
3,426.47
2,178.85
40.54
4,106.54
59.97
418.23
127.49
988.89
1,785.54
136.84
302.03
599.18
206.09
2,504.99
921.25
1,264.39
467.07
1,514.25
1,401.02
2,464.30
4,299.61
836.72
254.18
141.24
491.34
68.15
45.77
1,049.11
2,924.38
4,716.58
281.99
29.28

2010 as %
of total
consumer
expenditure
7.6
9.8
16.1
10.4
3.8
4.1
13.0
4.0
13.9
3.8
4.8
12.4
11.3
11.7
6.7
5.6
9.5
12.8
4.8
6.5
6.7
9.8
11.4
11.8
7.3
15.4
8.0
13.2
2.2
5.0
11.5
18.6
10.0
11.4
3.4
8.6
4.9
6.7
3.6
8.8
7.6
8.4
5.3
8.9
16.1
11.4
5.7
12.3
7.9
13.0
8.8
13.2
12.4
3.0
5.6
10.3
5.3
15.4
9.8
9.1
11.3
14.3
7.8
10.3
11.2
8.0
9.9
6.1
6.5
5.1
2.5
4.5
13.1
14.4
4.9
3.7

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

65

World Consumer Lifestyles Databook 2011

Work

Employed population 1990/1995/2002-2010

Table: 2.58

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,502.5
11,831.4
7,874.3
3,421.2
3,622.8
2,916.3
61,708.8

1995
5,590.8
11,777.9
8,250.2
3,731.7
2,831.2
4,393.2
3,794.5
3,322.6
70,681.1
3,215.9

12,516.3
4,458.2
628,819.1
11,964.0

13,295.3
5,026.0
661,006.3
14,256.5

5,225.5
2,631.0
3,366.4

5,000.5
2,605.3
3,943.3

790.2
2,494.0
22,504.5
36,055.9
3,452.9
2,734.8
279,744.8
70,461.4

662.0
2,137.0
23,123.6
35,753.0
3,827.4
2,904.6
3,678.8
314,753.7
77,593.5

1,132.6
1,489.8
21,275.0
62,496.7
574.8

1,265.2
1,915.5
20,099.0
64,555.0
842.8

1,621.7
6,341.3
30,733.0

1,528.7
7,622.7
34,202.1
248.2

6,581.2
1,462.2

6,889.0
1,632.5

2,030.6

2,079.0
31,174.5
9,155.4
23,825.9
14,727.0
4,437.5
9,901.9
64,706.7

8,106.8
20,650.0
4,720.0

1,485.5
2,430.0
17,729.0
12,578.7
4,575.1

2,953.9
1,709.8
2,155.9
888.2

8,283.0
32,520.2
2,001.2
19,309.4

20,436.3
12,512.1
4,111.0
3,687.3
9,044.0
31,932.7
2,340.9
20,837.9

26,775.5
118,138.5
6,441.5

21,343.2
1,272.8
25,988.4
124,898.0
7,668.8

2002
6,222.3
13,817.1
9,245.8
3,835.7
3,293.1
4,365.3
4,070.7
3,712.8
76,777.8
2,782.9
6,034.4
15,310.4
5,531.3
707,466.6
16,605.1
1,650.0
4,772.1
2,714.9
4,713.2
17,612.3
585.8
2,394.0
24,353.8
36,358.5
3,985.1
3,231.6
3,870.0
360,543.5
89,756.8
17,498.4
1,742.9
2,286.2
22,013.7
63,289.7
1,028.4
6,980.2
13,113.9
1,118.4
989.0
1,405.9
9,434.6
40,902.7
196.2
9,236.7
8,003.9
1,874.4
38,645.9
2,285.0
38,869.8
11,187.0
28,392.5
13,773.8
5,119.8
9,491.8
66,237.4
6,250.1
2,991.1
2,026.3
2,138.1
922.1
10,875.3
21,808.7
16,627.3
4,276.6
3,973.2
9,455.0
34,389.0
2,735.9
20,094.4

2003
6,385.8
14,503.6
9,464.9
3,798.3
3,364.3
4,341.1
4,072.1
3,878.1
77,908.1
2,834.1
6,262.1
15,672.5
5,675.1
721,044.9
17,061.4
1,537.8
4,741.6
2,691.3
4,756.7
18,119.8
594.2
2,384.0
24,700.2
36,152.5
4,064.9
3,221.5
3,921.9
368,102.7
91,023.8
18,455.0
1,788.4
2,332.7
22,181.6
63,138.0
1,048.3
7,054.0
13,533.2
1,144.6
1,006.8
1,438.0
9,592.5
41,088.3
187.7
9,457.1
8,036.2
1,918.2
38,748.3
2,267.0
40,300.3
11,549.7
29,891.5
13,611.1
5,125.4
9,396.1
66,560.7
6,472.4
2,970.9
2,033.2
2,171.4
896.3
11,650.7
22,089.1
17,295.9
4,263.8
3,962.5
9,574.0
34,879.0
2,813.1
20,150.0

2004
6,847.8
15,392.1
9,623.2
3,744.2
3,477.3
4,344.1
4,081.4
4,078.1
82,198.2
2,922.2
6,468.1
15,947.2
5,862.8
728,655.6
17,191.4
1,562.6
4,706.5
2,720.0
4,800.1
18,701.5
595.5
2,385.0
24,899.7
35,882.6
4,207.5
3,308.5
3,900.4
376,830.9
92,006.8
19,331.4
1,833.9
2,401.6
22,381.2
63,250.7
1,102.0
7,117.4
13,959.7
1,175.9
1,017.7
1,436.2
9,769.8
42,307.9
183.8
9,753.3
7,923.0
2,015.0
40,483.1
2,274.0
42,003.9
11,820.1
30,110.0
13,795.0
5,233.5
9,275.4
67,261.7
6,738.9
2,881.3
1,970.3
2,177.4
942.0
12,132.6
22,552.4
17,971.1
4,232.6
3,959.4
9,786.0
35,390.2
2,881.0
20,777.9

2005
8,177.6
16,102.9
9,968.5
3,824.3
3,609.9
4,358.5
4,161.1
4,219.2
85,925.6
2,980.0
6,666.5
16,169.8
5,905.0
739,480.2
17,603.5
1,572.9
4,764.0
2,732.7
4,901.8
19,485.3
607.6
2,420.0
25,100.6
36,887.7
4,371.2
3,341.4
3,901.5
386,969.2
93,624.4
19,704.7
1,925.2
2,494.3
22,561.4
63,562.0
1,144.2
7,280.6
14,395.7
1,208.7
1,035.8
1,473.4
10,104.2
42,418.8
178.5
9,808.8
7,885.2
2,070.2
42,293.7
2,288.0
44,101.9
12,111.6
30,132.0
14,115.0
5,121.9
9,132.6
68,179.9
7,006.4
2,719.5
1,889.8
2,215.3
940.5
12,208.5
22,859.5
18,973.3
4,348.2
3,973.5
9,943.0
35,941.6
2,919.8
20,991.3

2006
8,865.6
16,721.8
10,218.3
3,928.3
3,753.5
4,374.4
4,263.8
4,448.8
87,812.1
3,447.5
6,864.0
16,484.5
6,410.9
746,100.3
17,247.6
1,586.1
4,823.6
2,788.1
5,036.7
20,529.2
645.9
2,466.0
25,055.3
37,558.8
4,445.9
3,408.2
3,930.1
394,162.5
94,053.3
20,688.6
2,014.7
2,572.7
22,991.6
63,842.6
1,199.1
7,451.8
14,792.5
1,242.5
1,088.0
1,498.9
10,210.5
43,735.0
182.4
10,002.0
8,105.2
2,116.4
43,245.8
2,362.8
46,950.7
12,585.8
30,079.7
14,589.6
5,159.0
9,306.3
68,841.6
7,241.6
2,624.0
1,813.0
2,301.7
967.9
12,640.6
23,146.9
19,747.7
4,429.3
4,053.1
10,109.0
36,114.4
3,003.5
21,267.7

2007
8,594.2
17,409.6
10,513.9
4,027.7
3,853.3
4,481.6
4,379.9
4,673.4
89,682.4
3,345.1
7,132.4
16,866.3
6,572.2
750,849.3
17,585.2
1,613.4
4,914.5
2,780.9
5,223.8
21,419.4
655.0
2,511.0
25,453.3
38,307.9
4,509.7
3,482.5
3,926.1
405,171.6
99,001.0
21,072.9
2,101.6
2,682.2
23,222.2
64,118.0
1,318.2
7,650.0
15,192.6
1,264.2
1,119.6
1,534.1
10,540.2
44,351.0
211.8
10,296.8
8,310.6
2,152.7
44,257.8
2,443.0
47,663.5
12,929.0
30,723.2
15,235.2
5,168.1
9,356.2
70,571.2
7,505.5
2,655.7
1,860.5
2,357.8
991.0
13,216.0
23,429.0
20,355.8
4,539.4
4,123.8
10,290.0
36,843.3
3,096.5
21,252.5

2008
9,145.0
17,903.7
10,732.0
4,090.3
3,948.4
4,600.7
4,446.1
4,869.0
92,828.4
3,464.7
7,324.6
17,127.5
6,670.6
753,419.1
17,918.8
1,634.8
4,989.3
2,829.5
5,435.6
22,079.8
656.4
2,530.1
25,811.7
38,954.2
4,558.1
3,518.1
3,879.3
415,647.2
102,414.8
20,534.9
2,082.9
2,776.8
23,410.0
63,846.7
1,381.2
7,849.9
15,573.1
1,296.5
1,124.3
1,520.0
10,659.1
45,048.7
219.3
10,380.3
8,456.5
2,188.3
44,361.7
2,516.0
49,091.2
13,313.0
31,103.5
15,801.0
5,190.5
9,364.3
70,942.4
7,737.2
2,809.1
1,866.7
2,434.3
985.4
13,765.3
23,575.0
20,255.9
4,591.3
4,227.5
10,403.4
37,097.3
3,180.1
21,840.4

2009
9,446.9
18,103.1
10,804.2
4,076.5
3,983.1
4,578.0
4,419.0
5,037.7
94,276.5
3,363.4
7,494.9
16,939.4
6,673.1
755,550.2
17,942.5
1,604.6
4,920.9
2,775.5
5,441.2
22,112.0
595.9
2,457.5
25,577.0
38,913.8
4,508.0
3,495.8
3,781.5
420,588.0
104,848.8
20,571.4
1,977.6
2,795.9
23,017.3
62,979.8
1,439.7
7,917.9
15,927.8
1,324.0
982.7
1,415.6
10,796.2
45,400.4
214.8
10,579.4
8,507.2
2,182.1
43,017.4
2,567.3
49,775.6
13,644.5
31,406.9
15,861.3
5,046.1
9,175.1
70,206.1
7,903.6
2,679.1
1,858.1
2,366.3
974.8
13,781.3
23,812.9
18,889.1
4,498.9
4,278.4
10,330.3
37,244.0
3,223.7
21,401.3

2010
9,789.7
18,676.3
11,018.5
4,133.2
4,047.0
4,628.5
4,431.1
5,255.4
97,166.1
3,254.3
7,608.4
17,197.3
7,059.2
760,922.8
18,135.8
1,547.4
4,900.7
2,736.5
5,539.6
23,428.7
554.5
2,459.9
25,611.7
39,158.9
4,377.5
3,561.7
3,716.3
427,978.6
107,905.0
20,053.5
1,934.1
2,893.4
22,909.1
63,141.8
1,512.4
8,106.0
16,354.3
1,349.2
940.2
1,338.4
10,930.5
46,371.7
214.5
10,723.7
8,486.2
2,208.9
43,785.1
2,598.5
50,358.5
14,029.7
32,162.5
15,567.9
4,961.3
9,029.3
71,385.4
8,097.6
2,534.8
1,894.8
2,303.3
960.2
13,741.2
23,999.2
18,665.6
4,518.9
4,323.4
10,489.0
37,740.8
3,305.8
22,240.0

20,751.6
2,078.9
27,712.4
136,486.0
9,809.6
38,274.3

20,768.7
2,208.9
27,997.9
137,736.0
9,803.1
39,080.8

20,924.8
2,333.1
28,250.9
139,253.0
10,259.9
39,497.7

20,675.8
2,448.9
28,659.0
141,732.0
10,672.0
40,121.6

20,750.1
2,551.5
28,925.9
144,427.0
11,039.2
40,600.6

20,640.8
2,640.7
29,103.2
146,047.0
11,363.7
40,946.5

20,964.0
2,718.7
29,360.8
145,376.9
11,797.7
41,275.1

20,455.4
2,755.3
28,911.8
141,187.7
11,909.2
42,704.4

20,595.7
2,748.4
29,015.8
141,647.8
12,028.2
43,829.4

% growth
1990-2010
117.4
57.9
39.9
20.8
22.3
80.2
57.5
37.4
58.3
21.0
51.6
-6.2
4.0
64.6
-29.8
-1.4
13.8
8.6
26.8
30.2
53.0
53.1
70.8
94.2
7.7
1.0
163.1

-17.5
72.4
50.9
28.9
51.1
28.0
73.1
55.8
5.1

27.5
-5.2
35.4
48.4
-1.2
26.6
16.1
65.2
15.2

8.4
19.9
86.7

Source: International Labour Organisation/Euromonitor International

66

Euromonitor International 2011

Section 2 World lifestyle trends Work

Male employed population 1990/1995/2002-2010

Table: 2.59

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,107.9
7,728.2
4,620.8
2,023.0
2,266.3
1,646.5
39,755.7

1995
4,930.3
7,662.7
4,699.0
2,146.8
1,547.2
2,100.8
2,275.4
1,873.3
42,405.4
1,668.4

6,912.0
3,074.6
345,705.4
7,537.5

7,260.7
3,406.2
361,940.6
8,662.9

2,752.7
1,419.8
2,414.6

2,798.5
1,429.5
2,733.1

396.4
1,313.0
13,072.3
20,839.2
2,471.2
1,736.9
201,016.1
41,949.2

342.9
1,130.0
12,890.3
20,232.0
2,456.1
1,777.9
2,049.6
224,968.1
47,698.8

784.2
897.0
13,923.0
37,126.7
503.5

787.6
1,094.1
12,964.0
38,424.7
732.7

837.0
4,116.3
21,711.3

789.8
5,066.6
23,731.3
148.6

4,045.8
824.8

4,087.6
912.6

1,108.0

1,126.0
27,356.3
5,793.8
14,570.0
8,080.0
2,449.2
5,371.9
34,342.1

5,142.1
12,684.4
2,697.9

913.4

10,310.6
8,576.1
2,402.5

1,662.3
1,049.3
1,194.2
475.7

4,559.3
17,146.5
1,587.3
13,082.0

12,153.6
8,237.3
2,146.5
2,076.0
5,092.4
17,505.8
1,793.8
14,388.7

15,196.6
64,604.5
4,406.9

11,103.0
1,124.7
14,377.4
67,377.0
5,179.5

2002
5,341.2
8,131.0
5,131.0
2,139.1
1,683.0
2,054.4
2,339.4
2,038.2
45,082.5
1,459.6
3,059.8
8,184.4
3,697.0
388,306.0
10,271.7
934.6
2,708.5
1,448.9
3,144.2
14,217.4
297.6
1,251.0
13,389.8
20,290.3
2,480.3
1,799.7
2,112.3
262,228.8
56,622.4
14,869.1
1,017.2
1,239.9
13,727.2
37,339.2
877.2
3,597.7
7,223.1
772.0
504.7
707.8
6,100.5
27,523.0
113.6
6,872.2
4,517.0
1,023.8
23,276.8
1,210.0
33,180.7
6,574.7
16,955.0
7,524.8
2,806.8
5,110.1
34,019.0
5,426.8
1,719.3
1,142.1
1,164.2
500.4
6,259.1
12,775.4
10,365.1
2,223.6
2,174.1
5,169.2
18,491.9
2,039.3
14,478.2

2003
5,391.3
8,715.3
5,225.6
2,101.9
1,694.0
2,056.5
2,317.9
2,124.1
45,791.7
1,500.3
3,171.4
8,348.2
3,749.7
395,886.6
10,677.8
844.7
2,694.5
1,447.3
3,127.7
14,678.0
302.5
1,246.0
13,481.7
20,110.5
2,515.1
1,779.9
2,126.5
268,094.0
57,681.0
15,443.4
1,038.2
1,259.7
13,790.7
37,149.5
901.2
3,627.4
7,422.2
788.3
516.6
726.2
6,097.3
27,679.6
110.1
6,997.0
4,501.5
1,043.8
23,212.3
1,196.0
33,989.5
6,713.5
18,346.4
7,428.9
2,793.6
5,105.1
33,883.2
5,609.3
1,716.5
1,124.9
1,178.1
488.7
6,500.2
13,006.3
10,652.8
2,215.9
2,178.0
5,235.5
18,712.1
2,095.1
14,569.8

2004
5,691.6
9,168.1
5,330.9
2,061.5
1,736.5
2,041.3
2,327.7
2,230.9
47,928.1
1,550.7
3,273.1
8,480.7
3,816.1
400,416.1
10,740.4
865.8
2,663.4
1,451.6
3,165.9
14,947.5
299.0
1,248.0
13,537.3
19,973.1
2,620.2
1,820.8
2,117.3
274,975.7
58,830.5
15,960.6
1,063.5
1,300.9
13,778.1
37,110.7
957.7
3,661.7
7,621.6
811.0
521.7
733.7
6,252.2
28,105.5
108.4
7,148.7
4,399.8
1,093.7
24,012.6
1,200.0
34,900.1
6,925.4
18,566.4
7,565.0
2,847.3
5,018.3
34,333.1
5,822.7
1,671.3
1,101.8
1,201.0
509.7
6,786.4
13,190.3
10,934.4
2,203.3
2,173.1
5,364.1
19,035.4
2,145.0
15,310.6

2005
6,919.8
9,510.7
5,488.0
2,095.2
1,777.3
2,053.1
2,353.4
2,321.4
49,698.9
1,591.5
3,371.1
8,594.7
3,840.2
406,838.9
11,059.1
866.8
2,702.9
1,455.9
3,219.9
15,583.1
300.5
1,260.0
13,591.7
20,287.2
2,701.9
1,823.8
2,116.1
281,879.6
59,588.7
15,920.9
1,108.4
1,340.3
13,737.3
37,212.0
989.7
3,728.4
7,835.2
834.2
534.0
750.9
6,527.7
27,706.2
104.9
7,179.8
4,343.1
1,117.1
24,995.1
1,211.0
36,081.4
7,026.1
18,387.9
7,809.0
2,764.9
4,989.4
34,552.1
6,042.5
1,619.8
1,072.5
1,232.6
510.6
6,935.1
13,331.4
11,389.0
2,281.5
2,171.6
5,421.7
19,171.3
2,168.5
15,602.5

2006
7,464.4
9,778.7
5,605.6
2,147.6
1,823.6
2,057.2
2,391.5
2,444.2
50,389.1
1,839.7
3,467.3
8,727.0
4,130.2
410,753.6
10,872.8
868.2
2,736.4
1,482.7
3,281.8
16,493.2
322.8
1,288.0
13,416.1
20,544.3
2,723.1
1,842.2
2,137.4
286,836.4
60,608.4
16,818.7
1,161.0
1,383.3
13,941.2
37,302.6
1,034.9
3,800.2
8,030.0
854.6
559.3
755.8
6,550.0
28,434.2
102.1
7,359.9
4,448.8
1,142.5
25,472.2
1,252.0
37,808.2
7,270.9
18,420.2
8,079.2
2,790.6
5,054.3
34,682.9
6,219.7
1,548.0
1,045.1
1,291.3
521.9
7,202.6
13,443.6
11,742.6
2,330.9
2,214.4
5,524.3
19,377.1
2,206.9
15,784.6

2007
7,276.4
10,079.2
5,769.1
2,208.5
1,866.4
2,120.2
2,443.5
2,577.8
51,578.7
1,789.8
3,609.4
8,888.8
4,188.0
413,792.4
11,053.4
897.6
2,798.1
1,477.3
3,329.4
16,889.1
329.9
1,310.0
13,465.4
20,809.6
2,754.8
1,868.2
2,143.0
294,442.9
62,384.6
17,214.4
1,200.3
1,441.4
14,057.2
37,524.1
1,109.6
3,881.5
8,240.8
867.4
573.8
777.7
6,747.7
28,638.4
120.7
7,470.8
4,548.3
1,159.7
25,882.6
1,287.0
38,126.4
7,405.0
18,818.2
8,402.5
2,786.0
5,106.5
35,664.4
6,419.5
1,545.8
1,069.2
1,322.0
540.1
7,551.3
13,605.3
11,987.2
2,389.7
2,260.6
5,614.7
19,659.4
2,259.6
15,892.5

2008
7,678.7
10,281.5
5,874.4
2,221.1
1,954.9
2,173.4
2,460.6
2,687.9
53,182.8
1,861.7
3,707.8
9,022.4
4,191.9
416,126.0
11,299.9
904.6
2,849.7
1,498.6
3,439.8
17,393.5
330.9
1,314.1
13,621.3
21,113.0
2,773.9
1,869.5
2,111.5
301,497.2
63,753.9
17,143.0
1,170.3
1,489.4
14,065.4
37,285.9
1,164.8
3,963.8
8,437.0
882.0
571.9
768.7
6,851.8
28,870.5
124.3
7,571.1
4,595.0
1,165.0
25,883.5
1,326.0
39,065.8
7,598.5
19,036.0
8,720.9
2,794.1
5,152.3
36,128.1
6,607.4
1,604.8
1,060.6
1,362.7
532.5
7,697.4
13,698.8
11,715.4
2,420.6
2,288.6
5,691.7
19,777.7
2,305.4
16,195.8

2009
7,956.0
10,344.6
5,905.6
2,185.1
1,963.6
2,165.6
2,427.8
2,778.1
53,794.9
1,799.9
3,792.4
8,928.0
4,198.3
417,546.9
11,338.0
868.8
2,810.1
1,455.3
3,454.8
17,546.5
288.0
1,255.0
13,424.3
21,131.3
2,717.2
1,835.2
2,043.8
305,622.1
64,713.9
17,233.5
1,077.4
1,494.9
13,783.9
36,721.5
1,207.4
4,013.5
8,690.6
897.7
477.6
679.8
6,926.9
28,932.6
122.1
7,691.1
4,598.0
1,158.2
25,166.0
1,351.0
39,392.9
7,756.5
19,174.8
8,717.9
2,683.5
5,056.0
35,786.6
6,737.5
1,524.6
1,056.0
1,326.1
524.9
7,746.0
13,783.1
10,648.4
2,358.2
2,306.3
5,620.3
19,879.1
2,327.0
15,831.6

2010
8,246.0
10,596.9
6,007.7
2,216.3
2,007.5
2,194.2
2,437.5
2,888.8
55,394.8
1,743.0
3,844.8
9,050.0
4,389.0
421,040.6
11,479.8
844.9
2,803.9
1,418.4
3,508.4
18,284.7
265.7
1,250.0
13,445.7
21,214.1
2,654.1
1,856.2
2,008.9
310,706.3
66,539.7
16,876.3
1,039.6
1,549.4
13,697.3
36,784.9
1,261.6
4,103.4
8,855.4
911.6
449.0
630.8
6,978.4
29,434.2
122.7
7,776.9
4,579.1
1,167.3
25,570.4
1,366.0
39,671.6
7,945.7
19,624.8
8,625.7
2,635.5
4,982.7
36,512.0
6,879.0
1,446.7
1,072.6
1,294.2
518.1
7,758.9
13,885.0
10,422.7
2,378.1
2,325.5
5,709.4
20,119.9
2,371.0
16,438.0

10,442.5
1,821.4
14,968.2
72,904.0
6,025.3
19,303.0

10,426.6
1,930.5
15,163.2
73,329.0
6,051.4
19,747.0

10,504.2
2,033.9
15,262.5
74,523.0
6,344.7
20,202.0

10,601.8
2,130.0
15,468.9
75,974.0
6,613.5
20,652.9

10,636.2
2,210.9
15,598.3
77,501.0
6,851.9
20,974.5

10,628.4
2,275.8
15,739.6
78,256.0
6,998.9
21,229.2

10,846.9
2,335.0
15,840.4
77,512.8
7,237.3
21,465.9

10,591.6
2,359.2
15,439.2
75,058.0
7,292.7
22,182.5

10,681.4
2,360.9
15,547.3
75,183.3
7,366.2
22,761.7

% growth
1990-2010
100.7
37.1
30.0
9.6
7.6
75.4
39.3
30.9
42.7
21.8
52.3
1.9
-0.1
45.3
-33.0
-4.8
2.9
1.8
7.4
6.9
54.6
58.6
32.6
72.7
-1.6
-0.9
150.5

-24.6
69.5
35.6
13.2
41.5
23.3
54.5
54.7
-2.3

17.4

34.7
21.5
-1.0
25.2
17.3
49.4
25.7

2.3
16.4
67.2

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

67

World Consumer Lifestyles Databook 2011

Female employed population 1990/1995/2002-2010

Table: 2.60

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
394.6
4,103.2
3,253.5
1,398.2
1,356.5
1,269.7
21,953.1

1995
660.5
4,115.3
3,551.2
1,584.9
1,284.1
2,292.4
1,519.1
1,449.3
28,275.7
1,547.5

5,604.3
1,383.6
283,113.8
4,426.5

6,034.6
1,619.8
299,065.7
5,593.5

2,472.7
1,211.2
951.7

2,202.0
1,175.8
1,210.2

393.8
1,181.0
9,432.2
15,216.7
981.7
997.9
78,728.6
28,512.2

319.1
1,007.0
10,233.4
15,521.1
1,371.4
1,126.7
1,629.2
89,785.6
29,894.7

348.4
592.8
7,352.0
25,370.0
71.2

477.6
821.4
7,135.0
26,130.3
110.2

784.7
2,225.0
9,021.8

738.9
2,556.1
10,470.8
99.7

2,535.4
637.4

2,801.3
719.9

922.7

953.0
3,818.2
3,361.6
9,255.9
6,647.0
1,988.3
4,530.0
30,364.5

2,964.6
7,965.6
2,022.1

572.1

7,418.4
4,002.6
2,172.6

1,291.6
660.5
961.7
412.5

3,723.7
15,373.7
413.9
6,227.5

8,282.6
4,274.8
1,964.5
1,611.3
3,951.6
14,426.9
547.1
6,449.1

11,578.9
53,534.0
2,034.6

10,240.2
148.1
11,611.0
57,521.0
2,489.3

2002
881.1
5,686.1
4,114.8
1,696.6
1,610.1
2,310.9
1,731.3
1,674.5
31,695.4
1,323.3
2,974.6
7,126.0
1,834.3
319,160.5
6,333.4
715.4
2,063.6
1,266.1
1,569.0
3,394.9
288.2
1,143.0
10,964.0
16,068.2
1,504.8
1,431.9
1,757.7
98,314.6
33,134.4
2,629.3
725.7
1,046.3
8,286.5
25,950.5
151.2
3,382.5
5,890.8
346.4
484.3
698.1
3,334.1
13,379.6
82.5
2,364.5
3,487.0
850.6
15,369.1
1,075.0
5,689.1
4,612.3
11,437.6
6,249.1
2,313.0
4,381.7
32,218.4
823.2
1,271.8
884.2
973.9
421.7
4,616.2
9,033.3
6,262.2
2,053.0
1,799.1
4,285.8
15,897.1
696.6
5,616.2

2003
994.5
5,788.3
4,239.3
1,696.4
1,670.4
2,284.6
1,754.2
1,753.9
32,116.5
1,333.8
3,090.6
7,324.3
1,925.4
325,158.3
6,383.7
693.1
2,047.1
1,244.1
1,629.0
3,441.8
291.7
1,138.0
11,218.5
16,042.0
1,549.8
1,441.6
1,795.4
100,008.7
33,342.8
3,011.6
750.2
1,073.0
8,391.0
25,988.5
147.1
3,426.6
6,111.0
356.3
490.2
711.8
3,495.2
13,408.7
77.6
2,460.1
3,534.7
874.4
15,536.0
1,071.0
6,310.8
4,836.2
11,545.1
6,182.2
2,331.7
4,291.0
32,677.5
863.1
1,254.3
908.4
993.3
407.6
5,150.6
9,082.7
6,643.1
2,047.9
1,784.5
4,338.5
16,166.9
718.0
5,580.3

2004
1,156.2
6,224.0
4,292.3
1,682.7
1,740.8
2,302.8
1,753.8
1,847.2
34,270.2
1,371.5
3,195.0
7,466.5
2,046.8
328,239.5
6,451.0
696.8
2,043.2
1,268.5
1,634.2
3,754.0
296.5
1,137.0
11,362.4
15,909.5
1,587.3
1,487.7
1,783.1
101,855.3
33,176.3
3,370.8
770.4
1,100.7
8,603.1
26,140.0
144.4
3,455.7
6,338.1
365.0
496.0
702.5
3,517.7
14,202.4
75.4
2,604.5
3,523.2
921.3
16,470.5
1,074.0
7,103.8
4,894.7
11,543.6
6,230.0
2,386.2
4,257.1
32,928.6
916.2
1,210.0
868.5
976.4
432.2
5,346.2
9,362.2
7,036.7
2,029.3
1,786.3
4,421.9
16,354.8
736.0
5,467.3

2005
1,257.9
6,592.3
4,480.5
1,729.1
1,832.6
2,305.5
1,807.7
1,897.8
36,226.7
1,388.5
3,295.3
7,575.1
2,064.8
332,641.3
6,544.4
706.1
2,061.1
1,276.8
1,682.0
3,902.2
307.1
1,160.0
11,508.8
16,600.6
1,669.3
1,517.6
1,785.4
105,089.7
34,035.7
3,783.8
816.7
1,154.1
8,824.1
26,350.0
154.5
3,552.2
6,560.5
374.5
501.8
722.5
3,576.5
14,712.6
73.6
2,629.0
3,542.1
953.1
17,298.5
1,077.0
8,020.4
5,085.5
11,744.1
6,306.0
2,356.9
4,143.2
33,627.9
963.9
1,099.7
817.3
982.7
429.9
5,273.4
9,528.1
7,584.4
2,066.8
1,802.0
4,521.3
16,770.3
751.3
5,388.8

2006
1,401.2
6,943.2
4,612.7
1,780.7
1,929.8
2,317.2
1,872.3
2,004.6
37,423.0
1,607.8
3,396.7
7,757.5
2,280.7
335,346.7
6,374.8
717.9
2,087.2
1,305.4
1,754.8
4,036.0
323.1
1,178.0
11,639.1
17,014.5
1,722.8
1,565.9
1,792.7
107,326.1
33,444.9
3,869.9
853.7
1,189.4
9,050.5
26,540.0
164.2
3,651.6
6,762.5
388.0
528.7
743.1
3,660.6
15,300.7
80.3
2,642.1
3,656.3
973.9
17,773.6
1,110.9
9,142.5
5,314.8
11,659.5
6,510.4
2,368.4
4,252.0
34,158.7
1,021.9
1,076.0
767.9
1,010.5
446.0
5,438.0
9,703.3
8,005.1
2,098.3
1,838.7
4,584.7
16,737.2
796.6
5,483.1

2007
1,317.8
7,330.4
4,744.9
1,819.2
1,986.9
2,361.4
1,936.4
2,095.5
38,103.7
1,555.2
3,523.0
7,977.5
2,384.1
337,056.9
6,531.8
715.8
2,116.4
1,303.6
1,894.3
4,530.3
325.1
1,201.0
11,987.9
17,498.3
1,754.9
1,614.3
1,783.1
110,728.8
36,616.3
3,858.5
901.3
1,240.8
9,165.0
26,593.9
208.6
3,768.5
6,951.8
396.8
545.8
756.4
3,792.5
15,712.5
91.0
2,825.9
3,762.3
992.9
18,375.2
1,156.0
9,537.1
5,524.0
11,905.0
6,832.6
2,382.1
4,249.7
34,906.8
1,086.0
1,109.9
791.3
1,035.7
450.9
5,664.7
9,823.6
8,368.6
2,149.8
1,863.2
4,675.3
17,183.9
836.9
5,360.0

2008
1,466.3
7,622.2
4,857.6
1,869.2
1,993.5
2,427.4
1,985.5
2,181.1
39,645.6
1,602.9
3,616.8
8,105.1
2,478.8
337,293.1
6,618.8
730.2
2,139.6
1,330.9
1,995.8
4,686.3
325.6
1,216.0
12,190.4
17,841.2
1,784.2
1,648.6
1,767.8
114,150.0
38,660.9
3,391.9
912.6
1,287.4
9,344.6
26,560.8
216.4
3,886.1
7,136.1
414.5
552.5
751.4
3,807.2
16,178.2
95.1
2,809.2
3,861.4
1,023.3
18,478.2
1,190.1
10,025.5
5,714.5
12,067.5
7,080.1
2,396.4
4,212.0
34,814.4
1,129.7
1,204.3
806.1
1,071.6
453.0
6,067.8
9,876.1
8,540.4
2,170.6
1,938.8
4,711.7
17,319.6
874.6
5,644.6

2009
1,491.0
7,758.5
4,898.6
1,891.4
2,019.6
2,412.4
1,991.2
2,259.6
40,481.6
1,563.5
3,702.5
8,011.4
2,474.8
338,003.3
6,604.5
735.8
2,110.8
1,320.2
1,986.4
4,565.5
307.9
1,202.5
12,152.7
17,782.4
1,790.8
1,660.7
1,737.6
114,965.9
40,134.9
3,337.9
900.2
1,301.0
9,233.4
26,258.4
232.2
3,904.4
7,237.1
426.3
505.1
735.8
3,869.3
16,467.8
92.7
2,888.3
3,909.2
1,023.9
17,851.4
1,216.4
10,382.7
5,888.0
12,232.0
7,143.4
2,362.6
4,119.1
34,419.6
1,166.1
1,154.4
802.1
1,040.2
449.9
6,035.3
10,029.8
8,240.7
2,140.7
1,972.1
4,710.0
17,364.9
896.7
5,569.7

2010
1,543.6
8,079.4
5,010.8
1,916.9
2,039.5
2,434.3
1,993.6
2,366.6
41,771.2
1,511.3
3,763.6
8,147.3
2,670.2
339,882.2
6,656.0
702.4
2,096.7
1,318.2
2,031.2
5,144.1
288.9
1,209.9
12,166.0
17,944.8
1,723.4
1,705.5
1,707.4
117,272.4
41,365.3
3,177.2
894.6
1,344.1
9,211.8
26,356.8
250.8
4,002.6
7,498.9
437.6
491.2
707.6
3,952.1
16,937.5
91.9
2,946.9
3,907.1
1,041.6
18,214.6
1,232.5
10,686.9
6,084.0
12,537.7
6,942.3
2,325.8
4,046.6
34,873.4
1,218.6
1,088.1
822.2
1,009.1
442.0
5,982.3
10,114.3
8,242.9
2,140.8
1,997.9
4,779.6
17,620.9
934.8
5,802.0

10,309.1
257.5
12,744.1
63,582.0
3,784.2
18,971.3

10,342.1
278.4
12,834.7
64,407.0
3,751.7
19,333.8

10,420.6
299.3
12,988.4
64,730.0
3,915.2
19,295.7

10,074.0
318.9
13,190.1
65,758.0
4,058.5
19,468.8

10,113.9
340.6
13,327.6
66,926.0
4,187.3
19,626.1

10,012.4
365.0
13,363.6
67,791.0
4,364.8
19,717.3

10,117.1
383.7
13,520.4
67,864.1
4,560.4
19,809.2

9,863.8
396.0
13,472.6
66,129.7
4,616.5
20,521.9

9,914.3
387.5
13,468.5
66,464.6
4,662.0
21,067.6

% growth
1990-2010
291.2
96.9
54.0
37.1
47.0
86.4
90.3
45.4
93.0
20.1
50.4
-15.2
8.8
113.4
-26.6
2.4
29.0
17.9
75.5
70.9
49.0
45.1
156.8
126.7
25.3
3.9
252.1

-9.8
77.6
87.7
54.1
63.4
33.6
105.2
57.4
15.0

43.7

36.3
105.9
-1.5
28.4
14.6
125.8
-6.8

16.3
24.2
129.1

Source: International Labour Organisation/Euromonitor International

68

Euromonitor International 2011

Section 2 World lifestyle trends Work

Male part-time employees 1990/1995/2002-2010

Table: 2.61

000/% of total male employment

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
18.60
560.30
492.00
44.80

1995
19.20
590.50
605.90
64.25

2002
20.58
950.59
614.10
62.30

25.80
98.99
372.70
455.50
41.61

27.50
98.47
346.36
478.20
15.00

667.60
182.70
4,006.60
9.90
58.11
52.04
146.96
95.73
69.30
20.45
62.00
565.22
402.74
97.40
21.62
35.00
1,660.50
5,949.44

% of total
male
employment
23.1
40.9
28.6
21.0

2004
23.56
1,335.00
642.90
71.60

2005
25.14
1,476.33
661.70
91.67

2006
26.72
1,593.16
684.70
109.68

2007
26.94
1,743.99
710.60
110.88

2008
27.54
1,834.88
723.10
137.96

2009
28.11
1,902.45
736.74
148.25

2010
28.45
1,935.96
748.31
156.82

24.34
127.70
340.49
510.15
32.40

2003
21.44
914.44
635.40
65.37
261.57
23.39
120.09
330.24
513.03
26.30

22.89
128.34
346.81
514.83
38.50

22.60
125.71
338.20
516.19
25.20

22.35
135.55
342.69
517.44
22.60

22.04
131.56
348.17
518.36
21.50

21.68
124.61
354.00
519.10
34.00

21.22
122.79
357.83
519.71
34.56

20.58
121.37
362.29
516.28
36.90

35.8
16.5
43.5
27.7
45.3

780.00
147.71
3,841.10
9.50
56.93
49.81
140.15
98.37
76.10
22.00
63.00
683.81
696.17
115.20
25.53
33.70
1,667.00
6,386.43

896.50
91.51
3,772.80
10.21
51.84
37.10
148.09
240.39
69.55
11.50
92.00
565.52
1,112.18
76.56
53.15
30.50
1,710.48
6,366.73

925.10
89.18
3,761.27
10.26
49.84
42.07
149.20
242.23
68.92
16.70
97.00
605.39
1,174.80
74.73
64.68
38.86
1,747.71
5,735.32

921.20
88.06
3,753.36
10.34
56.70
39.00
167.13
270.57
68.64
14.90
98.00
622.53
1,223.59
80.41
62.10
40.84
1,792.30
5,741.01

930.60
87.15
3,745.19
10.44
59.96
42.15
172.41
279.76
68.47
14.70
98.00
681.77
1,465.17
81.60
56.30
37.50
1,837.14
5,748.30

949.00
92.60
3,735.69
10.54
61.60
43.50
169.29
290.95
68.35
13.90
103.00
691.07
1,539.87
109.24
55.10
31.54
1,869.40
5,680.40

979.10
93.18
3,725.68
10.63
53.20
47.48
184.76
302.24
68.29
14.10
105.00
655.94
1,633.62
113.18
56.36
34.51
1,915.96
5,780.86

1,016.00
94.55
3,716.22
10.69
53.27
48.43
197.22
312.85
68.20
13.40
107.00
697.07
1,709.02
115.48
57.40
41.84
1,960.70
5,856.06

1,002.18
97.70
3,707.65
10.73
52.32
48.46
195.33
317.24
68.13
13.18
106.70
679.70
1,782.91
115.36
55.89
46.91
1,999.14
6,024.59

1,022.03
98.05
3,699.53
10.82
51.67
48.74
195.97
323.98
67.46
13.06
106.35
673.35
1,829.10
121.07
55.53
50.08
2,038.54
6,151.22

32.1
13.4
41.4
43.1
41.1
28.6
39.1
41.8
37.5
29.3
37.3
20.1
21.6
32.9
32.4
38.7
32.6
52.3

33.62
85.53
553.35
3,470.00

52.63
89.44
613.36
3,817.01

60.85
114.60
662.72
3,150.00

65.15
123.40
669.07
3,250.00

62.05
135.90
724.65
3,200.00

66.34
134.50
662.68
3,190.00

76.15
143.40
718.68
3,090.00

77.54
153.31
732.18
3,370.00

82.80
158.76
927.11
3,610.00

79.88
162.92
945.42
3,600.63

81.58
167.79
1,009.90
3,730.55

20.7
27.0
25.2
30.1

69.10

72.80

69.20

69.23

69.26

69.29

69.31

69.33

69.35

69.36

69.38

45.0

66.30
96.29
66.60
498.66
92.20
522.08
68.00

61.00
93.97
67.00
2,106.99
11.08
91.00
475.04
89.20

36.56
62.40
69.00
1,823.88
8.75
93.11
680.28
115.70

33.50
51.80
67.68
1,833.52
8.39
93.66
670.65
113.10

41.40
50.50
67.13
2,168.90
8.17
95.27
682.73
116.70

33.50
38.30
66.35
2,168.98
7.77
95.36
687.84
113.10

26.00
58.60
65.80
2,290.50
7.42
97.86
715.76
114.00

28.14
53.80
65.18
2,380.07
8.50
99.68
752.48
127.20

25.84
37.40
64.75
2,442.53
11.40
101.62
759.33
129.80

24.23
35.90
64.34
2,453.95
7.80
103.39
777.67
128.51

24.00
34.64
63.97
2,440.68
7.48
105.17
793.54
134.36

34.8
36.7
27.5
33.0
63.2
37.3
24.8
28.3

75.00
130.20
217.00
421.80
815.60
104.53
458.41
12,060.19

85.00
136.50
213.85
416.30
675.00
93.93
626.61
7,586.00

111.00
145.94
456.06
454.52
563.10
161.31
506.70
2,272.75

117.00
147.30
490.11
463.20
529.40
161.25
564.35
2,235.80

123.00
148.57
519.71
469.98
569.70
159.73
486.35
2,286.00

120.36
149.61
546.89
475.53
554.40
159.97
496.15
2,225.78

131.62
150.36
571.68
480.04
522.70
162.98
480.10
2,211.54

134.62
150.87
592.78
483.10
506.10
170.93
471.65
2,204.19

144.28
151.32
609.91
484.85
466.30
156.33
471.05
2,179.40

150.41
151.83
624.58
486.41
447.95
155.52
462.40
2,165.35

155.22
152.49
638.81
487.59
432.37
153.86
455.67
2,151.35

29.6
30.2
31.3
36.6
31.2
31.0
50.1
37.8

48.40
20.43
10.50

51.50
13.40
18.00

52.54
11.30
24.50

51.95
14.20
23.00

51.99
17.20
37.70

52.69
16.20
36.30

51.89
16.30
35.90

53.70
14.60
39.10

54.47
20.70
36.60

53.86
19.00
35.55

54.17
19.72
34.76

29.8
31.1
41.8

333.88
120.95
122.50
147.19
149.00
682.31
24.10
660.00

337.90
198.94
139.70
138.65
161.10
1,040.00
24.30
542.50

691.63
254.43
164.80
169.17
164.77
1,531.22
25.27
583.00

685.16
266.67
173.10
177.40
166.18
1,492.56
25.51
549.00

762.60
288.44
185.40
175.70
168.52
1,465.78
25.82
585.00

850.70
429.58
189.29
173.10
171.23
1,444.08
26.14
523.00

835.00
429.17
190.50
194.00
173.76
1,417.67
26.43
730.00

842.00
425.08
227.77
196.10
175.87
1,394.98
26.71
717.00

887.00
420.82
233.30
205.86
177.59
1,373.52
26.98
717.00

907.17
392.89
230.94
212.83
175.61
1,360.24
27.24
710.65

924.35
385.85
240.14
217.07
175.26
1,350.82
27.51
702.95

40.1
19.2
36.0
19.4
44.6
52.6
25.5
39.8

353.42

331.32

199.51

187.24

175.93

165.30

161.50

158.65

156.28

149.59

146.35

19.9

795.57
4,610.00
210.60
378.00

1,055.24
4,810.00
153.26
403.90

1,275.69
5,043.00
773.99
431.90

1,406.87
5,040.00
839.16
437.47

1,414.76
5,181.00
917.42
441.95

1,465.13
5,093.00
987.02
446.08

1,483.56
5,178.00
1,048.33
449.72

1,487.42
4,520.00
1,099.01
452.86

1,567.50
4,696.00
1,131.86
455.66

1,550.74
4,496.76
1,138.20
458.11

1,581.00
4,411.51
1,159.76
460.26

24.1
31.7
43.5
40.8

Source: ILO/Euromonitor International

www.euromonitor.com

69

World Consumer Lifestyles Databook 2011

Female part-time employees 1990/1995/2002-2010

Table: 2.62

000/% of total female employment

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
32.4
710.3
1,194.9
341.0

1995
35.8
800.0
1,359.1
343.6

2002
48.7
1,507.7
1,604.3
438.4

36.0
390.9
515.2
1,411.5
40.4

37.5
452.9
473.9
1,412.2
10.0

1,551.2
181.2
4,940.7
11.7
48.1
121.0
361.8
141.2
93.1
53.0
126.0
2,079.7
3,489.7
151.3
42.9
71.0
3,326.0
5,318.8

% of total
female
employment
76.9
59.1
71.4
79.0

2004
65.9
2,058.0
1,646.2
474.8

2005
72.2
2,269.7
1,731.2
495.0

2006
79.5
2,439.1
1,763.1
540.4

2007
80.4
2,645.3
1,784.9
562.0

2008
86.5
2,775.8
1,834.1
564.5

2009
90.2
2,845.4
1,857.0
580.0

2010
94.9
2,793.8
1,872.6
588.8

37.3
522.8
473.0
1,408.0
46.7

2003
55.4
1,511.2
1,662.6
441.6
340.4
37.5
535.3
452.8
1,404.0
36.0

37.7
558.6
476.0
1,400.9
44.4

37.9
561.7
448.3
1,398.9
33.3

38.0
582.8
452.0
1,397.0
34.9

38.1
570.1
462.1
1,395.6
31.3

38.2
605.9
466.8
1,394.5
42.0

37.7
610.8
466.6
1,393.6
42.3

36.8
613.9
471.1
1,349.3
44.6

64.2
83.5
56.5
72.3
54.7

1,717.1
298.7
5,131.9
11.9
51.6
117.4
298.8
183.9
97.6
44.0
115.0
2,416.5
4,400.6
182.3
41.5
70.7
3,366.6
5,602.6

1,974.6
437.6
5,167.8
13.1
65.6
102.1
287.2
304.8
109.4
27.4
168.0
2,340.8
5,698.8
157.1
77.8
70.9
3,526.9
4,922.2

2,042.0
457.6
5,197.0
13.3
71.5
107.8
270.5
310.1
110.5
30.4
169.0
2,504.2
5,853.9
164.2
78.4
86.6
3,585.7
4,553.6

2,027.5
487.6
5,207.2
13.5
74.3
105.0
304.0
381.8
111.4
31.7
169.0
2,600.6
5,903.1
177.7
86.5
86.1
3,651.7
4,512.8

2,032.9
491.2
5,218.3
13.7
91.1
113.0
304.2
385.5
112.2
32.5
171.0
2,603.0
6,417.2
186.0
94.6
89.3
3,767.5
4,469.0

2,030.0
542.3
5,228.2
13.9
79.3
116.3
331.6
404.4
112.9
36.4
175.0
2,563.1
6,650.8
222.1
102.7
75.2
3,847.6
4,312.7

2,084.3
565.6
5,234.3
14.1
76.6
123.8
312.0
424.8
113.5
39.4
184.0
2,682.0
6,812.0
239.0
106.7
75.3
3,986.1
4,610.4

2,138.0
592.1
5,239.7
14.3
77.2
124.9
317.5
439.0
114.0
33.8
182.0
2,708.5
6,785.0
239.1
109.3
76.8
4,115.4
4,767.7

2,129.8
626.6
5,243.9
14.5
75.0
122.1
309.6
440.3
114.5
32.4
180.4
2,665.0
6,744.1
233.4
113.1
78.7
4,139.1
4,735.2

2,162.5
633.0
5,246.9
14.3
74.1
121.4
304.4
451.8
112.6
31.5
179.0
2,672.4
6,628.9
247.1
115.6
79.4
4,216.2
4,553.0

67.9
86.6
58.6
56.9
58.9
71.4
60.8
58.2
62.5
70.7
62.7
79.9
78.4
67.1
67.6
61.3
67.4
38.7

79.5
246.6
1,324.7
8,310.0

127.8
275.3
1,489.3
8,943.0

228.3
351.7
1,924.0
7,820.0

239.3
363.6
1,976.2
7,970.0

252.5
370.6
2,437.9
8,000.0

269.5
391.5
2,492.0
8,140.0

280.9
406.1
2,612.9
8,100.0

302.3
419.2
2,680.7
8,440.0

311.8
430.0
2,909.4
8,590.0

302.5
443.0
2,903.9
8,544.6

312.6
453.5
3,000.3
8,672.4

79.3
73.0
74.8
69.9

75.9

78.9

83.1

83.5

83.8

84.0

84.2

84.4

84.6

84.7

84.8

55.0

49.9
66.8
133.4
616.5
118.8
1,241.5
232.6

57.0
83.6
140.2
3,343.0
10.3
120.5
1,521.0
263.2

54.7
76.8
151.1
3,482.8
8.4
138.2
2,090.6
311.0

67.1
80.9
152.5
3,506.3
7.9
146.2
2,137.0
316.6

66.3
73.1
154.6
4,045.4
7.8
157.3
2,156.5
324.9

52.3
66.1
157.3
4,241.1
7.4
160.3
2,210.1
335.3

44.2
89.1
160.1
4,500.4
8.3
165.1
2,208.9
330.8

43.7
76.6
162.6
4,721.5
8.4
169.2
2,302.2
336.9

44.7
64.3
164.8
4,914.1
8.3
171.8
2,334.2
339.5

44.5
61.3
166.7
4,919.5
5.3
174.4
2,366.0
337.4

45.0
59.8
168.2
4,945.9
4.4
177.1
2,406.3
340.6

65.2
63.3
72.5
67.0
36.8
62.7
75.2
71.7

358.0
217.4
415.0
749.9
926.7
247.8
817.3
229.5

356.0
218.3
350.0
765.5
888.0
286.5
993.4
566.0

355.0
261.0
1,004.3
795.5
1,046.2
337.0
541.0
4,301.1

355.0
278.1
1,061.6
796.1
1,037.5
346.1
559.2
4,209.3

352.0
297.2
1,109.6
798.8
1,091.6
324.6
462.9
4,042.0

352.7
314.3
1,157.8
807.2
1,099.8
338.3
436.2
3,981.0

365.2
327.0
1,208.8
820.0
1,060.1
313.4
417.2
3,884.0

363.0
335.6
1,260.2
832.0
1,028.2
333.8
439.1
3,785.4

365.4
341.8
1,309.7
839.6
995.4
339.9
455.3
3,707.7

367.5
346.9
1,357.2
843.4
973.7
337.2
449.0
3,624.8

369.5
351.8
1,403.3
846.0
955.6
342.4
453.7
3,546.3

70.4
69.8
68.7
63.4
68.8
69.0
49.9
62.2

89.9
50.9
17.0

99.5
35.2
15.0

112.8
22.0
34.0

114.3
31.8
34.0

116.9
38.3
49.8

120.6
36.4
46.8

115.9
38.1
49.4

122.8
41.5
48.4

126.7
42.3
49.6

125.0
42.3
48.9

127.8
43.7
48.3

70.2
68.9
58.2

474.0
460.2
527.0
673.5
172.3
908.4
41.0
1,070.5

541.1
672.5
462.8
719.7
181.4
1,144.0
46.5
775.5

968.1
1,025.1
420.5
812.6
201.5
1,394.1
64.7
826.0

1,001.4
1,111.6
420.7
817.5
204.2
1,346.7
67.2
725.0

1,097.8
1,229.7
421.8
808.1
207.7
1,321.0
69.3
855.0

1,169.4
1,610.4
386.6
823.9
211.5
1,299.6
71.1
766.0

1,175.0
1,644.1
391.4
839.5
214.9
1,277.1
73.0
1,033.0

1,206.0
1,677.7
423.2
850.2
217.6
1,260.6
74.8
1,061.0

1,279.0
1,747.6
425.8
889.9
219.3
1,242.3
76.7
1,061.0

1,339.9
1,630.9
423.4
892.7
218.3
1,226.2
78.5
1,049.6

1,379.1
1,628.3
427.4
902.4
218.0
1,217.0
80.2
1,062.6

59.9
80.8
64.0
80.6
55.4
47.4
74.5
60.2

784.4

755.4

589.5

600.8

614.0

624.2

631.4

637.8

640.5

627.4

590.9

80.1

4,549.0
9,884.0
321.8
561.2

4,716.3
10,580.0
277.5
605.3

4,989.7
10,844.0
1,068.5
651.2

5,031.0
11,132.0
1,098.8
654.3

5,116.5
11,170.0
1,188.0
657.2

5,030.5
11,035.0
1,278.5
659.9

5,037.5
10,918.0
1,367.0
662.1

4,991.2
9,987.0
1,442.6
664.1

4,986.5
10,021.0
1,485.1
665.8

4,978.3
9,642.2
1,485.2
667.4

4,967.4
9,492.1
1,506.4
668.7

75.9
68.3
56.5
59.2

Source: ILO/Euromonitor International

70

Euromonitor International 2011

Section 2 World lifestyle trends Work

Unemployed population 1990/1995/2002-2010

Table: 2.63

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1,605.2
931.7
584.9
114.8
285.5
100.0
2,759.2

1995
1,978.4
2,695.3
751.1
143.7
279.2
131.0
390.4
71.6
3,447.0
564.6

1,162.7
268.1
16,123.6
928.2

1,394.1
248.2
19,741.7
939.6

227.5
239.0
218.7

207.0
194.0
292.3

5.3
82.0
2,048.7
2,018.8
280.5
36.0
34,631.8
1,951.6

68.0
383.0
2,899.2
3,207.8
424.5
96.2
416.5
36,742.3
4,073.7

172.3
159.5
2,618.0
1,353.3
82.1

177.5
172.8
2,633.0
2,105.0
115.7

272.6
343.8
714.7

266.2
246.9
2,519.1
84.2

331.8
123.7

524.0
109.8

111.4

107.0
1,779.5
690.1
1,376.0
2,277.0
342.7
859.5
6,765.6

405.3
1,147.6
228.9

30.3
202.0
436.0
2,441.2
74.4

530.2
38.5
325.0
71.0

140.0
745.8
403.9
1,565.6

417.1
3,715.6
343.0
129.0
165.0
561.0
461.3
1,691.3

2,014.9
7,044.0
804.3

1,275.4
23.4
2,475.8
7,404.0
875.8

2002
2,174.9
3,374.7
631.2
161.0
343.5
135.0
331.2
216.7
10,139.5
616.7
519.7
1,269.0
468.7
29,593.4
2,981.1
286.6
374.6
134.4
445.8
2,000.5
67.1
238.0
2,299.1
3,278.4
458.8
256.4
239.4
41,171.0
8,985.8
2,632.1
81.1
263.4
2,071.3
3,590.3
178.0
718.3
2,007.0
12.9
134.5
224.4
339.9
1,255.6
68.6
1,217.2
256.1
104.9
5,571.4
93.0
3,518.2
926.2
2,272.3
3,439.2
267.6
870.4
5,681.6
344.9
603.7
102.2
485.3
62.2
4,761.2
745.5
2,158.3
275.8
120.0
515.0
848.4
492.7
2,317.5

2003
1,983.5
3,034.0
596.0
169.0
360.1
138.9
362.5
200.3
10,895.3
449.1
569.8
1,286.0
453.1
32,555.1
2,859.3
255.5
399.7
158.7
517.3
2,239.5
66.2
235.0
2,428.8
3,668.4
442.0
279.4
244.5
41,389.0
9,786.3
2,445.3
87.1
280.5
2,047.4
3,522.0
182.7
678.7
2,032.3
15.1
119.2
203.9
358.2
1,448.7
73.5
1,277.4
334.8
96.7
6,730.9
106.0
3,647.7
894.1
2,392.2
3,333.9
344.6
707.2
5,831.3
381.1
623.7
112.1
457.4
64.0
4,541.3
825.9
2,242.2
311.1
170.0
503.0
772.6
477.0
2,372.7

2004
1,472.7
2,422.8
554.8
194.4
318.9
84.1
373.9
178.5
10,661.9
399.8
628.3
1,235.2
494.8
32,144.4
2,522.3
249.9
427.1
162.6
591.3
2,147.4
63.5
229.0
2,547.7
3,841.0
492.8
242.3
252.9
40,458.0
10,094.3
2,419.0
86.4
276.7
1,959.0
3,139.3
162.6
653.2
2,057.6
16.7
118.6
184.4
359.0
1,724.2
75.5
1,180.9
417.0
84.0
6,264.1
107.0
3,504.1
933.5
2,501.3
3,230.0
371.6
806.6
5,687.3
416.4
655.2
91.2
481.2
64.1
4,312.6
864.4
2,213.5
352.7
178.0
454.0
758.4
467.0
2,383.5

2005
1,478.4
2,113.1
529.0
207.9
297.0
67.8
383.2
241.3
9,291.8
334.2
671.4
1,172.7
440.4
32,419.8
2,308.0
229.2
408.8
143.4
587.6
2,306.3
52.1
220.0
2,535.2
4,338.8
477.6
196.6
303.9
39,348.0
11,276.9
2,610.3
89.6
245.7
1,890.0
2,938.0
192.4
642.4
2,082.9
18.4
99.0
133.4
367.2
1,582.6
77.5
1,212.3
423.8
81.8
5,712.8
111.0
3,679.1
985.1
2,549.1
3,047.0
423.1
708.6
5,252.1
455.2
714.2
81.3
428.3
65.7
4,455.3
886.5
1,912.4
364.9
185.0
428.0
680.0
484.1
2,410.4

2006
1,244.1
1,899.4
517.7
195.5
273.5
51.9
383.4
237.1
9,716.9
53.4
703.8
1,108.3
410.0
31,897.9
2,501.6
199.0
371.7
116.4
565.9
2,348.8
40.6
204.0
2,551.4
4,069.0
434.3
173.2
316.8
41,466.0
10,875.7
2,615.9
93.6
236.8
1,670.0
2,747.4
192.0
628.8
2,151.9
16.4
79.6
89.3
352.4
1,630.5
76.7
1,074.3
355.3
83.6
6,065.3
83.2
3,103.3
859.7
2,615.6
2,350.4
428.2
732.9
5,304.4
482.8
691.5
67.7
353.1
61.7
4,326.7
831.2
1,837.1
335.9
166.0
411.0
561.3
501.2
2,325.2

2007
1,374.8
1,617.5
485.9
185.6
269.2
43.6
353.5
254.0
9,165.9
247.0
653.1
1,079.4
505.9
31,590.7
2,147.6
172.0
275.6
112.3
504.0
2,439.6
32.2
184.0
2,330.9
3,503.5
408.2
146.9
312.0
39,974.0
10,307.5
2,505.1
100.3
211.8
1,505.6
2,562.0
198.1
598.4
2,178.5
21.9
71.5
69.0
349.4
1,870.8
50.7
1,092.5
301.4
82.7
6,438.4
63.0
2,667.5
870.9
2,419.4
1,624.2
450.1
639.7
4,587.8
446.6
585.5
57.5
291.4
50.7
3,947.6
787.0
1,834.1
297.5
153.0
419.0
517.8
508.3
2,428.3

2008
1,170.0
1,530.4
479.4
161.7
255.1
37.4
333.1
267.2
7,921.3
207.1
667.5
1,117.5
566.0
33,030.9
2,294.8
149.9
229.7
96.3
402.9
2,719.7
38.6
172.7
2,170.6
3,066.8
378.9
130.9
329.5
39,112.0
9,422.6
2,357.1
141.1
180.3
1,686.7
2,643.3
199.8
557.1
2,251.8
22.0
90.7
94.3
369.1
2,119.6
44.3
1,078.2
257.5
94.8
7,767.2
66.0
2,692.8
846.1
2,485.6
1,209.3
434.4
576.6
4,814.6
408.5
458.0
61.7
257.1
45.2
4,078.5
773.0
2,592.3
304.3
146.7
449.6
521.7
526.3
2,681.3

2009
1,078.1
1,719.6
638.1
205.5
256.3
42.0
381.2
307.7
8,276.3
245.4
716.7
1,524.8
772.7
33,948.4
2,447.6
160.3
351.5
175.8
505.5
3,602.1
95.1
220.9
2,700.0
3,110.1
471.8
193.1
421.3
42,332.7
9,133.3
2,683.6
265.1
227.5
1,952.5
3,366.2
212.3
555.0
2,370.1
22.1
203.5
225.2
405.2
2,644.2
50.7
1,073.7
330.3
142.4
10,553.5
83.5
3,371.2
870.3
2,537.3
1,418.0
536.7
677.4
6,414.2
451.2
533.2
84.1
323.3
60.9
4,335.7
902.1
4,148.3
405.5
184.0
641.8
566.8
579.2
3,484.1

2010
1,090.1
1,548.4
612.9
190.6
259.9
38.5
414.0
293.6
7,033.9
374.4
797.1
1,494.1
565.2
32,531.6
2,521.3
209.5
380.5
221.8
521.2
3,164.5
138.4
224.5
2,798.4
2,864.4
622.6
159.0
465.4
44,086.9
8,549.9
3,421.8
304.1
209.6
2,131.1
3,359.5
207.1
499.1
2,432.4
22.2
249.3
305.4
384.0
2,733.8
52.5
1,153.9
413.7
154.8
11,295.6
95.0
3,865.1
822.3
2,481.0
1,663.5
611.4
740.9
5,795.8
462.1
650.8
56.8
394.2
74.3
4,632.1
939.6
4,713.2
416.5
185.2
578.4
419.7
589.0
3,003.9

2,203.7
54.6
1,471.1
8,377.0
1,864.4
830.4

2,079.2
63.1
1,425.0
8,774.0
2,151.6
900.6

1,968.9
72.2
1,372.7
8,148.0
1,820.8
865.5

1,605.0
78.9
1,441.2
7,589.0
1,489.7
900.9

1,514.3
84.5
1,647.1
7,002.0
1,221.3
880.7

1,412.4
92.9
1,637.1
7,077.0
1,056.4
847.2

1,433.4
99.2
1,755.6
8,908.1
938.3
1,006.3

1,975.3
103.4
2,373.9
14,418.8
1,019.5
1,275.4

1,824.3
138.7
2,436.8
15,143.0
1,120.9
1,088.9

% growth
1990-2010
-32.1
66.2
4.8
66.0
45.0
193.8
154.9
28.5
110.8
101.8
171.6
67.3
-7.2
138.3
2,510.4
173.8
36.6
41.9
122.0
341.4
27.3
338.1
76.5
31.4
-18.6
148.2
152.3

12.0
11.7
282.5
24.7
25.1
-14.7
102.9
116.2
167.1

87.3
95.2
115.5
93.1
459.9
313.2
-43.7
45.8
91.9

20.9
115.0
39.4

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

71

World Consumer Lifestyles Databook 2011

Male unemployed population 1990/1995/2002-2010

Table: 2.64

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1,353.9
608.6
332.4
63.0
109.2
50.7
1,844.2

1995
1,657.3
1,514.2
445.3
71.4
136.1
46.7
178.9
36.3
1,779.4
295.2

649.0
184.2
9,747.4
448.0

788.8
158.3
9,595.5
428.1

89.1
120.3
96.8

99.0
84.2
143.1

2.5
49.0
876.7
1,388.1
107.0
22.9
27,931.8
1,155.2

38.3
205.0
1,339.3
2,005.0
175.6
62.6
261.5
28,722.2
1,852.4

108.4
82.4
1,100.0
773.3
64.6

110.4
90.1
1,279.0
1,235.3
88.2

143.5
194.4
392.3

141.3
146.0
1,531.2
33.2

164.2
73.4

254.4
60.9

66.0

62.0
1,176.7
369.8
771.0
1,119.5
169.9
435.0
3,689.0

222.3
609.5
90.0

19.5

308.4
1,166.1
38.7

279.5
23.2
172.1
39.8

88.0
367.8
293.0
1,064.6

279.4
1,813.8
197.6
63.5
101.0
266.6
340.1
1,183.5

1,196.7
3,905.0
556.3

747.2
19.8
1,615.3
3,982.0
509.5

2002
1,791.2
2,058.2
360.9
91.6
169.6
49.4
167.9
91.8
4,936.9
338.3
291.2
721.8
298.5
13,829.7
1,427.3
140.3
169.3
66.5
171.9
1,037.7
36.2
122.0
1,116.7
1,734.4
179.3
165.0
138.2
30,521.3
4,611.6
1,792.4
51.2
139.3
973.8
2,220.8
135.0
292.2
865.7
8.7
74.9
121.1
208.2
746.7
28.5
888.6
128.0
55.8
2,764.6
53.0
2,389.3
534.4
1,320.6
1,783.2
120.0
502.7
2,918.0
237.9
288.3
59.9
263.0
31.3
2,181.5
490.1
929.2
153.7
63.0
348.0
474.2
357.1
1,734.8

2003
1,645.3
1,608.6
324.9
94.7
178.2
29.4
192.1
89.1
5,116.2
246.0
320.0
719.5
279.2
15,313.9
1,352.2
127.6
175.3
76.3
241.2
1,160.4
34.1
124.0
1,182.3
1,912.3
171.0
182.5
138.5
30,636.7
4,978.9
1,685.6
54.5
143.5
973.3
2,160.5
143.5
281.7
906.6
9.3
61.7
105.5
227.7
860.3
33.4
918.7
180.5
49.4
3,317.7
62.0
2,477.5
529.1
1,419.6
1,743.6
164.1
413.4
3,066.9
254.3
292.5
64.1
245.5
32.9
2,123.0
511.7
976.4
173.2
85.0
326.0
425.8
338.2
1,745.8

2004
1,215.5
1,264.4
299.4
98.0
157.2
25.6
188.2
83.3
4,904.6
221.6
352.8
685.4
280.8
14,745.9
1,206.7
120.5
202.0
79.9
262.1
1,095.4
34.8
118.0
1,233.8
2,007.6
181.6
154.0
136.8
29,746.0
5,224.5
1,694.3
56.0
135.8
924.0
1,919.3
129.9
276.6
947.4
9.1
61.7
90.6
220.1
965.0
35.4
840.6
221.7
40.6
3,074.6
62.0
2,463.9
489.1
1,493.6
1,680.5
175.3
492.6
2,823.9
266.5
296.6
51.2
250.1
32.0
2,021.4
537.0
970.7
191.0
89.0
291.5
403.4
320.5
1,796.2

2005
1,211.6
1,071.3
283.1
108.0
144.1
20.7
192.5
109.4
4,187.4
182.5
377.7
649.0
248.2
14,410.2
1,093.8
114.6
185.9
69.6
252.1
1,204.0
28.8
111.0
1,231.4
2,252.0
170.8
126.8
159.1
28,742.0
6,130.6
1,819.1
54.8
124.5
903.0
1,788.0
140.6
273.1
988.2
9.9
52.8
67.2
229.8
1,010.9
37.1
869.4
217.9
40.7
2,811.9
62.0
2,587.6
535.4
1,555.6
1,554.0
198.6
421.5
2,720.9
283.7
325.4
44.5
224.1
33.0
2,013.4
551.6
862.7
192.7
88.0
274.1
381.3
326.9
1,791.6

2006
1,006.6
955.5
277.5
97.0
139.4
16.6
191.1
116.0
4,520.9
27.5
398.9
608.4
239.3
13,858.6
1,186.7
94.4
168.8
53.0
237.0
1,273.8
21.3
101.0
1,235.3
2,139.9
163.4
111.4
164.6
29,685.0
5,741.8
1,859.1
56.1
118.9
799.0
1,687.4
135.7
266.4
1,034.2
8.5
43.6
46.7
223.5
993.9
41.9
780.0
178.2
41.7
2,979.1
44.0
2,165.8
439.2
1,652.5
1,204.8
194.0
453.8
2,812.1
306.7
338.3
36.0
179.3
27.0
1,937.8
533.9
791.5
172.2
77.0
260.0
315.1
342.8
1,695.6

2007
1,077.7
807.6
246.6
89.7
151.3
14.9
174.6
121.5
4,178.0
124.8
368.3
603.9
281.6
13,277.2
1,066.6
81.3
123.4
53.8
238.0
1,277.9
19.0
90.0
1,146.1
1,881.5
150.9
90.1
164.2
27,972.0
5,702.3
1,779.6
61.2
105.3
722.1
1,535.9
124.4
255.4
1,052.9
11.3
39.1
34.6
215.9
1,132.7
26.0
781.9
144.7
41.3
3,153.5
34.0
1,798.6
455.3
1,524.2
831.0
200.1
396.3
2,438.6
281.4
289.8
30.7
143.2
22.5
1,885.7
518.7
815.3
149.1
66.0
268.0
306.0
343.6
1,765.8

2008
888.9
758.7
241.8
82.7
136.3
15.3
170.4
130.9
3,505.2
108.4
375.9
631.6
305.8
13,165.5
1,117.6
68.2
102.6
45.8
178.3
1,421.6
20.3
85.4
1,065.9
1,646.2
149.2
79.9
173.7
26,785.0
5,280.6
1,691.0
94.6
90.4
818.6
1,594.1
127.6
239.1
1,095.8
11.4
49.7
49.5
222.9
1,319.7
23.2
773.2
128.0
49.8
3,775.4
37.0
1,759.2
423.1
1,564.2
595.7
197.4
357.4
2,552.9
239.6
224.0
32.7
125.6
22.1
1,924.4
509.2
1,316.2
152.2
66.0
270.8
297.6
353.3
1,940.6

2009
748.6
847.2
321.0
114.6
145.5
17.5
205.6
150.3
3,811.6
135.2
403.8
831.9
407.5
13,786.0
1,194.1
75.8
175.0
100.3
223.3
1,866.2
58.6
122.3
1,376.4
1,562.1
200.6
116.5
234.7
29,495.8
5,478.0
1,945.6
187.6
115.8
1,005.7
2,030.6
144.9
241.3
1,091.7
11.4
121.8
139.9
246.4
1,670.8
26.8
766.5
175.5
74.7
5,154.5
46.9
2,173.9
423.0
1,672.3
737.5
265.4
419.6
3,407.2
265.4
266.0
44.2
170.6
33.0
2,043.1
592.1
2,290.1
221.8
91.1
400.6
309.8
385.2
2,554.1

2010
757.7
758.6
307.5
97.3
148.5
16.3
210.2
144.6
3,102.1
206.6
451.7
821.7
295.8
12,492.5
1,222.6
93.4
194.7
138.4
229.6
1,616.5
82.0
123.7
1,383.1
1,429.3
267.5
95.2
259.4
30,686.5
4,869.1
2,462.2
214.3
107.1
1,094.3
2,024.9
140.3
217.0
1,182.6
11.5
148.4
189.6
232.3
1,729.0
27.6
821.6
218.1
80.8
5,431.5
53.4
2,466.5
394.0
1,633.9
820.2
302.7
461.8
3,087.6
276.8
320.9
30.0
208.2
40.5
2,187.0
612.8
2,576.4
219.7
91.4
362.1
229.1
390.7
2,202.0

1,127.9
43.1
884.6
4,596.0
1,021.5
377.9

1,088.0
47.3
879.1
4,907.0
1,174.9
378.4

1,025.9
51.4
803.3
4,456.0
993.7
382.9

865.2
54.7
848.5
4,058.0
811.2
386.5

800.1
53.7
960.4
3,754.0
660.9
381.8

768.7
49.0
933.7
3,881.0
610.8
357.8

771.7
47.1
1,029.0
5,006.2
533.5
432.3

1,057.0
50.7
1,452.7
8,096.9
593.4
555.1

977.8
65.2
1,421.1
8,492.0
643.5
478.6

% growth
1990-2010
-44.0
24.7
-7.5
54.4
92.5
185.1
68.2
26.6
60.6
28.2
172.9
118.6
15.0
137.2
3,181.9
152.5
57.8
3.0
150.0
316.1
9.9
321.5
97.7
30.0
-0.5
161.9
117.4

32.2
19.5
340.7
32.9
10.1
-19.1
77.2
168.1
236.4

54.2

98.7
120.9
468.0
311.5
-37.7
33.3
106.8

18.8
117.5
15.7

Source: International Labour Organisation/Euromonitor International

72

Euromonitor International 2011

Section 2 World lifestyle trends Work

Female unemployed population 1990/1995/2002-2010

Table: 2.65

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
251.37
323.12
252.50
51.80
176.31
49.23
915.03

1995
321.16
1,181.09
305.80
72.30
143.16
84.30
211.45
35.27
1,667.59
269.40

513.70
83.90
6,376.20
480.19

605.30
89.90
10,146.17
511.47

138.39
118.62
121.87

108.00
109.83
149.20

2.80
33.00
1,172.00
630.69
173.50
13.14
6,699.96
796.40

29.70
178.00
1,559.85
1,202.72
248.85
33.65
155.00
8,020.07
2,221.31

63.90
77.07
1,518.00
580.00
17.55

67.10
82.65
1,354.00
869.68
27.44

129.10
149.40
322.37

124.90
100.97
987.85
50.94

167.59
50.25

269.65
48.87

45.34

45.00
602.82
320.33
605.01
1,157.51
172.79
424.51
3,076.58

182.92
538.15
138.90

10.86

127.55
1,275.10
35.72

250.67
15.25
152.91
31.15

52.00
378.04
110.86
500.99

137.69
1,901.80
145.40
65.41
64.00
294.43
121.18
507.86

818.21
3,139.00
248.00

528.13
3.57
860.53
3,422.00
366.35

2002
383.65
1,316.49
270.30
69.40
173.94
85.62
163.37
124.88
5,202.61
278.39
228.52
547.20
170.26
15,763.67
1,553.77
146.33
205.35
67.86
273.91
962.85
30.90
116.00
1,182.36
1,544.00
279.51
91.40
101.20
10,649.74
4,374.21
839.70
29.89
124.06
1,097.53
1,369.50
43.05
426.08
1,141.30
4.16
59.60
103.30
131.70
508.93
40.12
328.55
128.03
49.12
2,806.80
40.00
1,128.92
391.82
951.69
1,655.93
147.64
367.72
2,763.58
106.97
315.47
42.30
222.28
30.86
2,579.73
255.37
1,229.10
122.09
57.00
167.00
374.24
135.65
582.69

2003
338.24
1,425.36
271.10
74.30
181.89
109.52
170.46
111.17
5,779.07
203.10
249.73
566.50
173.85
17,241.25
1,507.14
127.90
224.39
82.37
276.11
1,079.14
32.10
111.00
1,246.50
1,756.08
271.00
96.93
106.00
10,752.26
4,807.45
759.73
32.56
137.05
1,074.00
1,361.49
39.16
397.02
1,125.77
5.81
57.50
98.45
130.53
588.45
40.15
358.67
154.31
47.28
3,413.27
44.00
1,170.22
364.91
972.60
1,590.35
180.55
293.88
2,764.48
126.76
331.21
47.96
211.87
31.15
2,418.23
314.27
1,265.80
137.87
85.00
177.00
346.79
138.80
626.93

2004
257.23
1,158.39
255.40
96.40
161.72
58.52
185.71
95.17
5,757.28
178.20
275.50
549.80
214.01
17,398.47
1,315.67
129.40
225.05
82.71
329.18
1,052.01
28.70
111.00
1,313.94
1,833.43
311.20
88.26
116.10
10,712.00
4,869.88
724.77
30.43
140.86
1,035.00
1,220.00
32.73
376.58
1,110.23
7.60
56.90
93.80
138.95
759.26
40.12
340.26
195.28
43.36
3,189.56
45.00
1,040.22
444.37
1,007.67
1,549.52
196.26
314.00
2,863.36
149.90
358.63
40.01
231.10
32.02
2,291.21
327.33
1,242.80
161.72
89.00
162.54
355.09
146.50
587.29

2005
266.82
1,041.71
245.90
99.90
152.88
47.05
190.75
131.94
5,104.39
151.70
293.75
523.70
192.22
18,009.63
1,214.22
114.60
222.91
73.71
335.59
1,102.30
23.30
109.00
1,303.85
2,086.75
306.80
69.85
144.80
10,606.00
5,146.30
791.19
34.86
121.14
987.00
1,150.00
51.84
369.33
1,094.70
8.53
46.22
66.17
137.41
571.64
40.36
342.96
205.88
41.09
2,900.86
49.00
1,091.57
449.68
993.54
1,493.00
224.59
287.02
2,531.13
171.41
388.79
36.77
204.16
32.71
2,441.90
334.94
1,049.70
172.14
97.00
153.94
298.71
157.17
618.78

2006
237.48
943.89
240.20
98.50
134.16
35.29
192.27
121.17
5,195.97
25.87
304.89
499.90
170.70
18,039.28
1,314.94
104.60
202.82
63.44
328.83
1,074.96
19.32
103.00
1,316.17
1,929.09
270.89
61.86
152.20
11,781.00
5,133.91
756.88
37.48
117.87
871.00
1,060.00
56.32
362.36
1,117.77
7.86
36.00
42.60
128.84
636.61
34.77
294.23
177.17
41.90
3,086.19
39.14
937.50
420.58
963.13
1,145.64
234.23
279.08
2,492.27
176.10
353.20
31.72
173.75
34.71
2,388.89
297.33
1,045.63
163.77
89.00
151.02
246.26
158.38
629.61

2007
297.15
809.86
239.24
95.90
117.87
28.68
178.94
132.57
4,987.84
122.23
284.73
475.50
224.33
18,313.50
1,081.02
90.70
152.20
58.48
266.01
1,161.66
13.20
94.00
1,184.77
1,622.04
257.26
56.82
147.80
12,002.00
4,605.16
725.50
39.11
106.55
783.58
1,026.12
73.73
342.99
1,125.64
10.53
32.41
34.40
133.48
738.07
24.79
310.58
156.74
41.46
3,284.91
29.00
868.94
415.66
895.17
793.29
250.05
243.46
2,149.25
165.16
295.70
26.84
148.25
28.25
2,061.94
268.36
1,018.80
148.33
87.00
151.00
211.79
164.66
662.48

2008
281.09
771.75
237.62
79.01
118.71
22.04
162.70
136.21
4,416.08
98.70
291.55
485.92
260.20
19,865.43
1,177.20
81.69
127.10
50.52
224.55
1,298.08
18.22
87.32
1,104.72
1,420.56
229.75
50.99
155.81
12,327.00
4,142.04
666.08
46.49
89.88
868.08
1,049.18
72.19
318.01
1,155.99
10.65
40.94
44.80
146.28
799.89
21.10
305.01
129.56
44.99
3,991.85
28.92
933.52
423.06
921.38
613.55
237.01
219.18
2,261.64
168.81
233.93
29.00
131.50
23.04
2,154.16
263.90
1,276.16
152.19
80.78
178.84
224.12
172.98
740.70

2009
329.51
872.38
317.16
90.91
110.78
24.48
175.64
157.41
4,464.66
110.25
312.87
692.95
365.20
20,162.42
1,253.49
84.47
176.45
75.51
282.16
1,735.91
36.51
98.62
1,323.61
1,548.05
271.22
76.55
186.66
12,836.97
3,655.27
737.98
77.41
111.76
946.76
1,335.55
67.48
313.65
1,278.37
10.62
81.68
85.26
158.83
973.36
23.91
307.21
154.84
67.68
5,398.98
36.56
1,197.26
447.26
865.00
680.48
271.29
257.72
3,006.99
185.80
267.20
39.93
152.69
27.91
2,292.63
310.01
1,858.20
183.72
92.93
241.21
257.07
194.06
930.00

2010
332.37
789.72
305.37
93.31
111.45
22.14
203.78
149.04
3,931.81
167.76
345.45
672.38
269.47
20,039.11
1,298.66
116.09
185.74
83.45
291.61
1,547.97
56.31
100.78
1,415.34
1,435.11
355.15
63.78
205.97
13,400.41
3,680.83
959.65
89.79
102.49
1,036.84
1,334.55
66.82
282.11
1,249.71
10.74
100.89
115.79
151.78
1,004.83
24.81
332.25
195.58
73.93
5,864.13
41.61
1,398.60
428.29
847.13
843.26
308.70
279.17
2,708.23
185.22
329.97
26.79
185.99
33.85
2,445.08
326.80
2,136.80
196.83
93.73
216.31
190.64
198.34
801.90

1,075.83
11.49
586.55
3,781.00
842.88
452.58

991.13
15.84
545.93
3,867.00
976.76
522.21

942.93
20.80
569.43
3,692.00
827.10
482.59

739.80
24.21
592.66
3,531.00
678.47
514.40

714.23
30.75
686.70
3,248.00
560.43
498.91

643.65
43.88
703.35
3,196.00
445.60
489.43

661.71
52.12
726.60
3,901.87
404.78
573.98

918.31
52.66
921.20
6,321.88
426.10
720.32

846.47
73.46
1,015.64
6,650.95
477.31
610.31

% growth
1990-2010
32.2
144.4
20.9
80.1
15.6
202.7
329.7
30.9
221.2
214.3
170.4
34.2
-29.6
139.3
1,910.9
205.4
20.8
127.5
104.7
385.3
100.0
362.2
40.5
33.0
-31.7
130.1
280.8

-10.3
1.6
211.7
16.7
47.1
-8.2
134.1
57.4
122.2

146.7

156.2
67.6
451.1
316.0
-49.6
78.9
60.1

24.1
111.9
92.5

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

73

World Consumer Lifestyles Databook 2011

Unemployment rate 1990/1995/2002-2010

Table: 2.66

% of economically active population

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
26.28
7.30
6.91
3.25
7.30
3.31
4.28

1995
26.14
18.62
8.34
3.71
8.98
2.90
9.33
2.11
4.65
14.93

8.50
5.67
2.50
7.20

9.49
4.71
2.90
6.18

4.17
8.33
6.10

3.98
6.93
6.90

0.67
3.18
8.34
5.30
7.51
1.30
11.02
2.70

9.32
15.20
11.14
8.23
9.98
3.21
10.17
10.45
4.99

13.20
9.67
10.96
2.12
12.50

12.30
8.27
11.58
3.16
12.07

14.39
5.14
2.27

14.83
3.14
6.86
25.32

4.80
7.80

7.07
6.30

5.20

4.89
5.40
7.01
5.46
13.39
7.17
7.99
9.47

4.76
5.27
4.63

2.00
7.67
2.40
16.25
1.60

15.22
2.20
13.10
7.40

1.66
2.24
16.79
7.50

2.00
22.90
7.70
3.38
1.79
1.73
16.46
7.51

7.00
5.63
11.10

5.64
1.80
8.70
5.60
10.25

2002
25.90
19.63
6.38
4.03
9.45
3.00
7.53
5.51
11.67
18.14
7.93
7.65
7.81
4.02
15.22
14.80
7.28
4.72
8.64
10.20
10.28
9.04
8.63
8.27
10.32
7.35
5.83
10.25
9.10
13.07
4.44
10.33
8.60
5.37
14.76
9.33
13.27
1.14
11.97
13.76
3.48
2.98
25.91
11.64
3.10
5.30
12.60
3.91
8.30
7.65
7.41
19.98
4.97
8.40
7.90
5.23
16.79
4.80
18.50
6.32
30.45
3.31
11.49
6.06
2.93
5.17
2.41
15.26
10.34

2003
23.70
17.30
5.93
4.26
9.67
3.10
8.18
4.91
12.27
13.68
8.34
7.58
7.39
4.32
14.35
14.25
7.77
5.57
9.81
11.00
10.02
8.97
8.95
9.21
9.81
7.98
5.87
10.11
9.71
11.70
4.64
10.73
8.45
5.28
14.84
8.78
13.06
1.30
10.59
12.42
3.60
3.41
28.16
11.90
4.00
4.80
14.80
4.47
8.30
7.18
7.41
19.68
6.30
7.00
8.06
5.56
17.35
5.23
17.40
6.67
28.05
3.60
11.48
6.80
4.11
4.99
2.17
14.50
10.53

2004
17.70
13.60
5.46
4.94
8.40
1.90
8.39
4.19
11.48
12.03
8.85
7.19
7.78
4.23
12.79
13.79
8.32
5.64
10.97
10.30
9.64
8.76
9.28
9.67
10.48
6.82
6.09
9.70
9.89
11.12
4.50
10.33
8.05
4.73
12.86
8.41
12.85
1.40
10.44
11.38
3.54
3.92
29.13
10.80
5.00
4.00
13.40
4.49
7.70
7.32
7.67
18.97
6.63
8.00
7.80
5.82
18.53
4.42
18.10
6.37
26.22
3.69
10.97
7.69
4.30
4.43
2.10
13.95
10.29

2005
15.31
11.60
5.05
5.16
7.60
1.53
8.43
5.41
9.76
10.08
9.15
6.76
6.94
4.20
11.59
12.72
7.90
4.98
10.71
10.58
7.90
8.33
9.17
10.52
9.85
5.56
7.23
9.23
10.75
11.70
4.45
8.97
7.73
4.42
14.40
8.11
12.64
1.50
8.73
8.30
3.51
3.60
30.27
11.00
5.10
3.80
11.90
4.63
7.70
7.52
7.80
17.75
7.63
7.20
7.15
6.10
20.80
4.13
16.20
6.53
26.74
3.73
9.16
7.74
4.45
4.13
1.86
14.22
10.30

2006
12.31
10.20
4.82
4.74
6.79
1.17
8.25
5.06
9.96
1.52
9.30
6.30
6.01
4.10
12.67
11.15
7.15
4.01
10.10
10.27
5.92
7.64
9.24
9.77
8.90
4.84
7.46
9.52
10.36
11.23
4.44
8.43
6.77
4.13
13.80
7.78
12.70
1.30
6.82
5.62
3.34
3.59
29.60
9.70
4.20
3.80
12.30
3.40
6.20
6.39
8.00
13.87
7.66
7.30
7.15
6.25
20.86
3.60
13.30
5.99
25.50
3.47
8.51
7.05
3.93
3.91
1.53
14.30
9.86

2007
13.79
8.50
4.42
4.40
6.53
0.96
7.47
5.16
9.27
6.88
8.39
6.01
7.15
4.04
10.88
9.63
5.31
3.88
8.80
10.23
4.68
6.83
8.39
8.38
8.30
4.05
7.36
8.98
9.43
10.62
4.56
7.32
6.09
3.84
13.07
7.25
12.54
1.70
6.00
4.30
3.21
4.05
19.33
9.59
3.20
3.70
12.70
2.51
5.30
6.31
7.30
9.63
8.01
6.40
6.10
5.62
18.06
3.00
11.00
4.87
23.00
3.25
8.27
6.15
3.58
3.91
1.39
14.10
10.25

2008
11.34
7.87
4.28
3.80
6.07
0.81
6.97
5.20
7.86
5.64
8.35
6.13
7.82
4.20
11.35
8.40
4.40
3.29
6.90
10.97
5.55
6.39
7.76
7.30
7.68
3.59
7.83
8.60
8.43
10.30
6.34
6.10
6.72
3.98
12.64
6.63
12.63
1.67
7.46
5.84
3.35
4.49
16.80
9.41
2.80
4.15
14.90
2.55
5.20
5.98
7.40
7.11
7.72
5.80
6.36
5.01
14.02
3.20
9.55
4.38
22.86
3.18
11.35
6.22
3.35
4.14
1.39
14.20
10.93

2009
10.24
8.68
5.58
4.80
6.05
0.91
7.94
5.76
8.07
6.80
8.73
8.26
10.38
4.30
12.00
9.08
6.67
5.96
8.50
14.01
13.76
8.25
9.55
7.40
9.48
5.23
10.03
9.14
8.01
11.54
11.82
7.53
7.82
5.07
12.85
6.55
12.95
1.64
17.15
13.72
3.62
5.50
19.10
9.21
3.70
6.13
19.70
3.15
6.34
6.00
7.48
8.21
9.61
6.88
8.37
5.40
16.60
4.33
12.02
5.88
23.93
3.65
18.01
8.27
4.12
5.85
1.50
15.23
14.00

2010
10.02
7.66
5.27
4.41
6.03
0.82
8.54
5.29
6.75
10.32
9.48
7.99
7.41
4.10
12.21
11.92
7.20
7.50
8.60
11.90
19.97
8.36
9.85
6.82
12.45
4.27
11.13
9.34
7.34
14.58
13.59
6.76
8.51
5.05
12.05
5.80
12.95
1.62
20.96
18.58
3.39
5.57
19.64
9.71
4.64
6.55
20.51
3.53
7.13
5.54
7.16
9.65
10.97
7.58
7.51
5.40
20.43
2.91
14.61
7.18
25.21
3.77
20.16
8.44
4.11
5.23
1.10
15.12
11.90

9.60
2.56
5.04
5.78
15.97
2.12

9.10
2.78
4.84
5.99
18.00
2.25

8.60
3.00
4.63
5.53
15.07
2.14

7.20
3.12
4.79
5.08
12.25
2.20

6.80
3.20
5.39
4.62
9.96
2.12

6.40
3.40
5.33
4.62
8.51
2.03

6.40
3.52
5.64
5.77
7.37
2.38

8.81
3.62
7.59
9.27
7.89
2.90

8.14
4.80
7.75
9.66
8.52
2.42

Source: International Labour Organisation/Euromonitor International

74

Euromonitor International 2011

Section 2 World lifestyle trends Work

Male unemployment rate 1990/1995/2002-2010

Table: 2.67

% of economically active population

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
24.79
7.30
6.71
3.02
4.60
2.99
4.43

1995
25.16
16.50
8.66
3.22
8.08
2.17
7.29
1.90
4.03
15.03

8.58
5.65
2.74
5.61

9.80
4.44
2.58
4.71

3.13
7.81
3.85

3.42
5.56
4.97

0.63
3.60
6.29
6.25
4.15
1.30
12.20
2.68

10.05
15.36
9.41
9.02
6.67
3.40
11.31
11.32
3.74

12.14
8.42
7.32
2.04
11.36

12.29
7.61
8.98
3.11
10.75

14.63
4.51
1.78

15.18
2.80
6.06
18.28

3.90
8.18

5.86
6.26

5.63

5.22
4.12
6.00
5.03
12.17
6.49
7.49
9.70

4.14
4.58
3.23

2.09

2.90
11.97
1.58

14.40
2.16
12.60
7.72

1.89
2.10
15.58
7.53

2.25
18.05
8.43
2.97
1.94
1.50
15.94
7.60

7.30
5.70
11.21

6.31
1.73
10.10
5.58
8.96

2002
25.11
20.20
6.56
4.11
9.15
2.35
6.70
4.31
9.87
18.82
8.69
8.10
7.47
3.44
12.20
13.05
5.88
4.39
5.18
6.80
10.84
8.89
7.70
7.88
6.74
8.40
6.14
10.43
7.53
10.76
4.79
10.10
6.62
5.61
13.33
7.51
10.70
1.12
12.92
14.61
3.30
2.64
20.05
11.45
2.70
5.17
10.62
4.20
6.72
7.52
7.23
19.16
4.10
8.96
7.90
4.20
14.36
4.98
18.43
5.89
25.84
3.69
8.23
6.47
2.82
6.31
2.50
14.90
10.70

2003
23.38
15.58
5.86
4.31
9.52
1.41
7.65
4.03
10.05
14.09
9.17
7.93
6.93
3.72
11.24
13.12
6.11
5.01
7.16
7.33
10.13
9.05
8.06
8.68
6.36
9.30
6.11
10.26
7.95
9.84
4.99
10.22
6.59
5.50
13.74
7.21
10.88
1.16
10.67
12.68
3.60
3.01
23.28
11.61
3.90
4.52
12.51
4.93
6.79
7.31
7.18
19.01
5.55
7.49
8.30
4.34
14.56
5.39
17.25
6.30
24.62
3.79
8.40
7.25
3.76
5.86
2.23
13.90
10.70

2004
17.60
12.12
5.33
4.54
8.30
1.24
7.48
3.60
9.28
12.50
9.73
7.48
6.85
3.55
10.10
12.22
7.05
5.22
7.65
6.83
10.43
8.64
8.35
9.13
6.48
7.80
6.07
9.76
8.16
9.60
5.00
9.45
6.28
4.92
11.94
7.02
11.06
1.11
10.58
10.99
3.40
3.32
24.62
10.52
4.80
3.58
11.35
4.91
6.59
6.60
7.45
18.18
5.80
8.94
7.60
4.38
15.07
4.44
17.24
5.91
22.95
3.91
8.15
7.98
3.93
5.15
2.07
13.00
10.50

2005
14.90
10.12
4.92
4.90
7.50
1.00
7.56
4.50
7.77
10.29
10.07
7.02
6.07
3.42
9.00
11.68
6.44
4.57
7.26
7.17
8.75
8.10
8.31
9.99
5.95
6.50
6.99
9.25
9.33
10.25
4.71
8.50
6.17
4.58
12.44
6.83
11.20
1.17
9.00
8.21
3.40
3.52
26.15
10.80
4.80
3.51
10.11
4.87
6.69
7.08
7.80
16.60
6.70
7.79
7.30
4.49
16.73
3.99
15.38
6.06
22.50
3.97
7.04
7.79
3.89
4.81
1.95
13.10
10.30

2006
11.88
8.90
4.72
4.32
7.10
0.80
7.40
4.53
8.23
1.47
10.32
6.52
5.48
3.26
9.84
9.81
5.81
3.45
6.74
7.17
6.19
7.27
8.43
9.43
5.66
5.70
7.15
9.38
8.65
9.95
4.61
7.91
5.42
4.33
11.59
6.55
11.41
0.99
7.23
5.82
3.30
3.38
29.10
9.58
3.80
3.52
10.47
3.40
5.42
5.70
8.23
12.98
6.50
8.24
7.50
4.70
17.94
3.33
12.20
4.91
21.20
3.82
6.31
6.88
3.36
4.49
1.60
13.44
9.70

2007
12.90
7.42
4.10
3.90
7.50
0.70
6.67
4.50
7.49
6.52
9.26
6.36
6.30
3.11
8.80
8.31
4.22
3.51
6.67
7.03
5.44
6.43
7.84
8.29
5.19
4.60
7.12
8.68
8.38
9.37
4.85
6.81
4.89
3.93
10.08
6.17
11.33
1.29
6.37
4.26
3.10
3.80
17.70
9.47
2.80
3.43
10.86
2.57
4.50
5.79
7.49
9.00
6.70
7.20
6.40
4.20
15.79
2.79
9.77
4.00
19.98
3.67
6.37
5.87
2.84
4.56
1.53
13.20
10.00

2008
10.38
6.87
3.95
3.59
6.52
0.70
6.48
4.65
6.18
5.50
9.21
6.54
6.80
3.07
9.00
7.01
3.48
2.97
4.93
7.56
5.79
6.10
7.26
7.23
5.10
4.10
7.60
8.16
7.65
8.98
7.48
5.72
5.50
4.10
9.88
5.69
11.50
1.27
8.00
6.04
3.15
4.37
15.73
9.27
2.54
4.10
12.73
2.72
4.31
5.27
7.59
6.39
6.60
6.49
6.60
3.50
12.25
2.99
8.44
3.99
20.00
3.58
10.10
5.91
2.80
4.54
1.48
13.29
10.70

2009
8.60
7.57
5.16
4.98
6.90
0.80
7.81
5.13
6.62
6.99
9.62
8.52
8.85
3.20
9.53
8.03
5.86
6.45
6.07
9.61
16.90
8.88
9.30
6.88
6.88
5.97
10.30
8.80
7.80
10.14
14.83
7.19
6.80
5.24
10.71
5.67
11.16
1.26
20.32
17.07
3.43
5.46
18.00
9.06
3.70
6.06
17.00
3.36
5.23
5.17
8.02
7.80
9.00
7.66
8.69
3.79
14.86
4.01
11.40
5.92
20.87
4.12
17.70
8.60
3.80
6.65
1.53
14.20
13.89

2010
8.42
6.68
4.87
4.20
6.89
0.74
7.94
4.77
5.30
10.60
10.51
8.32
6.31
2.88
9.62
9.95
6.49
8.89
6.14
8.12
23.60
9.01
9.33
6.31
9.15
4.88
11.44
8.99
6.82
12.73
17.09
6.47
7.40
5.22
10.01
5.02
11.78
1.25
24.84
23.11
3.22
5.55
18.39
9.56
4.62
6.48
17.52
3.76
5.85
4.72
7.69
8.68
10.30
8.48
7.80
3.87
18.15
2.72
13.86
7.24
21.99
4.23
19.82
8.46
3.78
5.96
1.13
14.15
11.81

9.75
2.31
5.58
5.93
14.50
1.92

9.45
2.39
5.48
6.27
16.26
1.88

8.90
2.47
5.00
5.64
13.54
1.86

7.55
2.50
5.20
5.07
10.93
1.84

7.00
2.37
5.80
4.62
8.80
1.79

6.74
2.11
5.60
4.73
8.03
1.66

6.64
1.98
6.10
6.07
6.87
1.97

9.07
2.11
8.60
9.74
7.52
2.44

8.39
2.69
8.38
10.15
8.03
2.06

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

75

World Consumer Lifestyles Databook 2011

Female unemployment rate 1990/1995/2002-2010

Table: 2.68

% of economically active population

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
38.91
7.30
7.20
3.57
11.50
3.73
4.00

1995
32.72
22.30
7.93
4.36
10.03
3.55
12.22
2.38
5.57
14.83

8.40
5.72
2.20
9.79

9.12
5.26
3.28
8.38

5.30
8.92
11.35

4.68
8.54
10.98

0.71
2.72
11.05
3.98
15.02
1.30
7.84
2.72

8.51
15.02
13.23
7.19
15.36
2.90
8.69
8.20
6.92

15.50
11.50
17.11
2.24
19.76

12.32
9.14
15.95
3.22
19.94

14.13
6.29
3.45

14.46
3.80
8.62
33.82

6.20
7.31

8.78
6.36

4.68

4.51
13.64
8.70
6.14
14.83
8.00
8.57
9.20

5.81
6.33
6.43

1.86

1.69
24.16
1.62

16.25
2.26
13.72
7.02

1.38
2.40
21.12
7.45

1.64
30.79
6.89
3.90
1.59
2.00
18.13
7.30

6.60
5.54
10.86

4.90
2.35
6.90
5.62
12.83

2002
30.33
18.80
6.15
3.93
9.77
3.57
8.62
6.94
14.10
17.38
7.13
7.13
8.49
4.71
19.70
16.98
9.05
5.09
14.86
22.09
9.68
9.21
9.73
8.77
15.66
6.00
5.44
9.77
11.66
24.21
3.96
10.60
11.70
5.01
22.16
11.19
16.23
1.19
10.96
12.89
3.80
3.66
32.71
12.20
3.50
5.46
15.44
3.59
16.56
7.83
7.68
20.95
6.00
7.74
7.90
11.50
19.87
4.57
18.58
6.82
35.85
2.75
16.41
5.61
3.07
3.75
2.30
16.30
9.40

2003
25.38
19.76
6.01
4.20
9.82
4.57
8.86
5.96
15.25
13.21
7.48
7.18
8.28
5.04
19.10
15.58
9.88
6.21
14.49
23.87
9.91
8.89
10.00
9.87
14.88
6.30
5.57
9.71
12.60
20.14
4.16
11.33
11.35
4.98
21.02
10.38
15.56
1.61
10.50
12.15
3.60
4.20
34.10
12.72
4.20
5.13
18.01
3.95
15.64
7.02
7.77
20.46
7.19
6.41
7.80
12.81
20.89
5.01
17.58
7.10
31.95
3.34
16.00
6.31
4.55
3.92
2.10
16.20
10.10

2004
18.20
15.69
5.63
5.42
8.50
2.48
9.58
4.90
14.38
11.50
7.94
6.86
9.47
5.03
16.94
15.66
9.92
6.12
16.77
21.89
8.83
8.89
10.37
10.33
16.39
5.60
6.11
9.52
12.80
17.70
3.80
11.35
10.74
4.46
18.48
9.83
14.91
2.04
10.29
11.78
3.80
5.07
34.74
11.55
5.20
4.50
16.22
4.02
12.77
8.32
8.03
19.92
7.60
6.87
8.00
14.06
22.86
4.40
19.14
6.90
30.00
3.38
15.01
7.38
4.75
3.55
2.13
16.60
9.70

2005
17.50
13.65
5.21
5.46
7.70
2.00
9.54
6.50
12.35
9.85
8.18
6.47
8.52
5.14
15.65
13.96
9.76
5.46
16.63
22.03
7.05
8.59
10.18
11.17
15.53
4.40
7.50
9.17
13.13
17.29
4.09
9.50
10.06
4.18
25.12
9.42
14.30
2.23
8.43
8.39
3.70
3.74
35.40
11.54
5.50
4.13
14.36
4.35
11.98
8.12
7.80
19.14
8.70
6.48
7.00
15.10
26.12
4.31
17.20
7.07
31.65
3.40
12.16
7.69
5.11
3.29
1.75
17.30
10.30

2006
14.49
11.97
4.95
5.24
6.50
1.50
9.31
5.70
12.19
1.58
8.24
6.05
6.96
5.10
17.10
12.72
8.86
4.63
15.78
21.03
5.64
8.04
10.16
10.18
13.59
3.80
7.83
9.89
13.31
16.36
4.21
9.02
8.78
3.84
25.54
9.03
14.18
1.98
6.38
5.42
3.40
3.99
30.23
10.02
4.70
4.12
14.79
3.40
9.30
7.33
7.63
14.96
9.00
6.16
6.80
14.70
24.71
3.97
14.67
7.22
30.52
2.97
11.55
7.24
4.62
3.19
1.45
16.58
10.30

2007
18.40
9.95
4.80
5.01
5.60
1.20
8.46
5.95
11.58
7.29
7.48
5.63
8.60
5.15
14.20
11.25
6.71
4.29
12.31
20.41
3.90
7.26
8.99
8.48
12.79
3.40
7.65
9.78
11.17
15.83
4.16
7.91
7.88
3.72
26.12
8.34
13.94
2.59
5.61
4.35
3.40
4.49
21.40
9.90
3.70
4.01
15.17
2.45
8.35
7.00
6.99
10.40
9.50
5.42
5.80
13.20
21.04
3.28
12.52
5.90
26.69
2.66
10.85
6.45
4.46
3.13
1.22
16.44
11.00

2008
16.09
9.19
4.66
4.06
5.62
0.90
7.57
5.88
10.02
5.80
7.46
5.66
9.50
5.56
15.10
10.06
5.61
3.66
10.11
21.69
5.30
6.70
8.31
7.37
11.41
3.00
8.10
9.75
9.68
16.41
4.85
6.53
8.50
3.80
25.01
7.56
13.94
2.51
6.90
5.63
3.70
4.71
18.16
9.79
3.00
4.21
17.77
2.37
8.52
6.89
7.09
7.97
9.00
4.95
6.10
13.00
16.26
3.47
10.93
4.84
26.20
2.60
13.00
6.55
4.00
3.66
1.28
16.51
11.60

2009
18.10
10.11
6.08
4.59
5.20
1.00
8.11
6.51
9.93
6.59
7.79
7.96
12.86
5.63
15.95
10.30
7.71
5.41
12.44
27.55
10.60
7.58
9.82
8.01
13.15
4.41
9.70
10.04
8.35
18.11
7.92
7.91
9.30
4.84
22.51
7.44
15.01
2.43
13.92
10.38
3.94
5.58
20.50
9.61
3.80
6.20
23.22
2.92
10.34
7.06
6.60
8.70
10.30
5.89
8.03
13.74
18.80
4.74
12.80
5.84
27.53
3.00
18.40
7.90
4.50
4.87
1.46
17.79
14.31

2010
17.72
8.90
5.74
4.64
5.18
0.90
9.24
5.92
8.60
9.99
8.41
7.62
9.18
5.57
16.33
14.18
8.14
5.95
12.55
23.13
16.31
7.69
10.42
7.41
17.09
3.60
10.76
10.26
8.17
23.20
9.12
7.09
10.12
4.82
21.04
6.58
14.28
2.40
17.04
14.05
3.70
5.60
21.26
10.14
4.67
6.63
24.35
3.27
11.57
6.58
6.33
10.83
11.72
6.45
7.21
13.19
23.27
3.16
15.56
7.11
29.01
3.13
20.60
8.42
4.48
4.33
1.07
17.49
12.14

9.45
4.27
4.40
5.61
18.22
2.33

8.75
5.39
4.08
5.66
20.66
2.63

8.30
6.50
4.20
5.40
17.44
2.44

6.84
7.06
4.30
5.10
14.32
2.57

6.60
8.28
4.90
4.63
11.80
2.48

6.04
10.73
5.00
4.50
9.26
2.42

6.14
11.96
5.10
5.44
8.15
2.82

8.52
11.74
6.40
8.73
8.45
3.39

7.87
15.94
7.01
9.09
9.29
2.82

Source: International Labour Organisation/Euromonitor International

76

Euromonitor International 2011

Section 2 World lifestyle trends Learning

Learning

Pre-primary school pupils 1990/1995/2002-2010

Table: 2.69

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
18.6
977.1
180.5
192.6

1995
31.9
1,063.3
193.8
215.0
86.8
368.7

159.2
4,940.6
297.9
93.5
462.1
220.4
19,722.3
281.2

328.8
2,656.8

185.2
5,749.2
246.6
91.2
502.3
283.1
27,112.3
726.7
65.4
345.6
201.6
136.2
257.8
55.2
106.6
2,530.9
2,233.8
131.1
164.7
397.3
2,115.8
1,636.3
141.7
114.4
315.0
1,582.3
1,808.4
57.1
535.0
952.0
49.0
56.8
74.9
459.0
3,092.8

822.9
356.9
110.1

796.7
385.5
141.1

74.3
3,861.5
504.2
391.1
1,226.1
180.9
766.3

170.4
111.6
176.4
87.9
2,551.6
136.1
151.9
387.7
1,402.7
1,600.7
216.4
128.6
322.9
1,544.2
2,008.0
41.7
827.0
35.4

62.0
169.5

206.4
414.5
965.4
255.2
136.1
237.3
1,340.6
54.7
112.9
44.5
761.2
7,081.2
618.0
1,498.3

2002
57.0
1,268.8
263.5
221.6
95.9
252.6
401.0
224.3
5,585.7
199.2
132.3
511.8
420.6
20,360.2
1,069.7
87.1
284.7
249.8
209.3
413.7
51.1
139.8
2,456.1
2,352.8
143.6
156.3
342.3
21,278.7
2,274.4
329.1

2003
50.1
1,266.5
258.5
219.8
96.0
255.9
402.0
225.2
6,991.8
201.3
138.7
503.1
393.0
20,039.1
1,065.7
87.5
287.0
250.0
212.9
446.3
52.4
137.8
2,466.3
2,316.7
142.1
143.8
331.7
24,310.0
2,397.4
403.7

2004
56.6
1,301.8
262.1
216.6
95.3
267.0
399.4
235.6
6,603.3
201.1
176.0
494.4
394.3
20,894.0
1,065.9
86.3
288.6
250.1
221.2
469.9
54.3
138.9
2,498.8
2,238.3
140.3
136.2
327.5
25,497.1
2,402.9
436.5

2005
71.3
1,334.0
263.0
216.5
93.8
269.1
412.0
236.8
7,297.8
202.8
193.6
490.1
408.0
21,790.3
1,108.4
88.9
288.4
253.7
231.5
541.8
55.8
137.4
2,624.5
2,232.3
141.7
130.2
326.0
29,253.9
2,831.9
499.2

2006
93.2
1,341.4
262.8
216.8
94.2
270.8
411.7
241.3
7,009.3
206.2
195.2
485.8
401.9
22,638.5
1,105.7
89.6
284.0
253.0
260.6
586.1
47.1
139.9
2,627.8
2,443.6
143.0
149.2
326.6
29,756.5
3,142.8
548.8

2007
115.1
1,368.6
259.5
218.7
94.0
271.4
412.0
238.0
6,574.4
206.7
217.3
486.7
407.4
23,490.0
1,067.3
90.9
287.4
252.1
289.7
579.8
47.4
143.3
2,594.1
2,420.1
142.7
140.8
327.6
30,402.3
3,723.9
561.4

2008
137.8
1,378.0
258.4
219.6
89.2
272.9
413.5
241.9
6,370.3
207.7
263.9
490.4
410.6
24,750.0
1,312.5
93.3
292.4
252.5
288.0
585.6
47.5
144.0
2,551.1
2,441.1
144.0
138.4
324.0
30,529.0
3,754.0
560.0

2009
144.6
1,381.0
261.3
221.8
89.3
273.5
414.2
243.5
6,229.4
212.5
285.0
498.6
411.2
26,578.0
1,327.7
95.5
298.0
253.1
287.4
594.0
48.5
147.1
2,535.4
2,469.0
145.7
137.6
325.7
30,744.7
3,781.5
558.4

2010
156.7
1,393.5
260.7
222.6
90.7
274.9
415.8
244.4
6,202.7
214.9
299.1
506.6
415.0
26,600.0
1,342.2
98.1
301.5
255.8
286.9
610.0
49.9
150.0
2,527.9
2,480.9
146.7
137.2
328.6
30,910.0
3,801.0
559.7

385.0
1,596.4
1,762.1
86.5
260.1
1,281.8
62.8
51.9
88.5
566.0
3,432.3

109.7
4,403.3
631.2
433.1
983.5
184.4
715.5
5,037.1
86.8
160.6

733.6
387.4
156.2
1,375.5
146.5
3,956.7
1,065.4
647.5
840.5
241.4
616.0
4,246.3
92.8
168.1

411.6
1,623.2
1,756.4
86.1
267.4
1,592.9
62.7
59.8
90.4
602.8
3,635.9
11.5
695.6
344.5
160.2
1,402.3
149.7
3,126.3
1,044.6
756.2
832.3
250.2
629.7
4,267.3
94.3
162.8

429.4
1,643.7
1,753.0
87.8
268.6
1,627.7
61.9
60.7
88.3
650.0
3,742.6
11.8
684.8
349.8
163.1
1,790.9
153.8
3,573.9
1,089.5
783.0
831.9
253.6
636.7
4,385.2
96.1
161.9

361.1
1,654.8
1,739.0
92.1
287.6
1,643.2
65.3
62.8
87.3
668.3
4,098.4
11.8
690.6
355.3
164.5
1,815.3
157.1
4,075.3
1,114.9
808.2
840.0
259.8
644.9
4,422.6
97.3
162.3

361.8
1,662.1
1,726.5
95.4
301.7
1,672.3
67.1
64.7
89.1
612.0
4,463.5
10.5
705.1
355.4
165.3
2,040.9
159.3
4,296.4
1,130.6
911.9
862.7
262.0
648.3
4,530.4
99.1
167.4

394.0
1,652.7
1,716.6
93.2
330.9
1,691.1
70.1
67.1
86.8
601.2
4,750.4
11.3
705.8
401.1
171.1
2,135.4
161.4
4,555.7
1,204.0
961.4
872.0
263.9
648.9
4,713.2
100.9
173.2

402.8
1,655.4
1,704.4
93.8
355.2
1,720.2
71.1
68.5
87.4
607.8
4,749.2
12.1
710.8
405.8
172.2
2,254.8
163.2
4,702.4
1,218.5
997.9
919.1
266.2
650.3
4,906.0
101.7
178.1

408.4
1,658.1
1,693.9
93.5
375.4
1,742.2
72.7
71.0
89.4
605.0
4,820.6
13.1
721.8
412.0
174.8
2,379.9
167.2
4,899.6
1,251.8
1,055.9
929.1
268.1
652.8
5,113.7
102.5
181.9

411.5
1,662.1
1,688.0
93.9
396.9
1,764.8
73.1
73.7
90.0
613.9
4,891.9
13.8
729.2
420.6
177.6
2,465.4
170.7
5,028.7
1,268.6
1,101.0
936.6
271.0
660.8
5,233.9
103.5
184.3

174.4
55.2
307.1
529.3
1,096.0
313.0
157.5
240.4
2,121.3
66.2
148.1
190.9
1,474.2
56.4
981.1
8,231.1
716.5
1,840.8

152.8
53.2
317.5
550.3
1,215.8
317.8
156.4
241.2
2,706.4
103.3
289.1
146.2
968.0
70.7
1,180.5
7,667.7
863.4
2,120.3

153.2
48.5
344.9
546.5
1,281.8
321.0
155.9
240.9
2,742.5
109.1
320.0
144.9
973.5
74.8
1,083.6
7,242.7
884.2
2,143.9

153.7
41.4
386.5
541.7
1,355.6
329.3
153.8
237.2
2,774.8
112.0
358.5
144.0
976.8
78.0
822.4
7,435.6
914.9
2,175.1

152.5
41.5
438.8
541.6
1,429.9
333.9
156.2
224.2
2,712.1
119.8
434.8
143.4
996.5
82.7
977.4
7,361.7
975.0
2,754.1

145.0
43.2
458.8
545.8
1,489.9
333.0
156.1
201.8
2,462.4
126.0
550.1
142.9
1,031.7
89.5
989.6
7,342.3
1,010.9
2,879.1

143.7
44.9
521.9
541.6
1,559.7
358.0
153.2
191.8
2,471.9
131.0
640.8
142.5
1,080.9
100.3
1,004.7
7,512.5
1,047.8
3,113.2

138.2
46.5
543.8
537.7
1,626.4
369.9
153.2
185.7
2,487.4
140.0
701.8
142.3
1,137.5
104.3
1,016.5
7,561.4
1,183.8
3,195.7

140.2
49.2
599.6
536.2
1,680.1
380.9
152.8
180.3
2,500.9
143.8
804.8
142.0
1,195.0
107.7
1,092.0
7,609.7
1,199.2
3,279.4

141.6
50.8
612.0
533.0
1,743.8
388.9
152.9
177.4
2,508.8
148.8
827.7
141.3
1,215.7
110.7
1,111.1
7,724.9
1,206.0
3,365.3

% growth
1990-2010
742.5
42.6
44.4
15.6

53.5
25.5
-27.9
219.9
9.6
88.3
34.9
377.3
50.1
157.1
245.8
70.7
-0.9
7.8
-9.7
-15.2
2,103.6
137.5
158.7
27.4
7.6
-15.9
125.2
113.4
106.4
86.7
84.1
-11.4
17.9
61.3
129.7
30.2
151.6
181.5
-23.6
49.8
-13.8
66.9
8.7

196.5
28.6
80.6
52.4
12.3
-25.2
87.1
172.1
633.2
148.8
46.0
9.1
95.1
124.6

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

77

World Consumer Lifestyles Databook 2011

Primary school pupils 1990/1995/2002-2010

Table: 2.70

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4,108.6
4,965.4
1,583.0
366.1
716.4
1,278.8
12,943.6
501.5
1,946.2
2,367.4
1,491.2
122,414.0
4,246.7
334.7
1,840.4
6,712.5
389.1
4,127.4
821.2
540.9
96,265.1
29,713.4
9,212.8
535.1
706.7
3,119.7
9,373.3
598.9
4,091.1
122.7
2,455.5
14,379.1
2,365.9
1,055.6
318.6
12,933.3
369.4
10,344.7
3,855.3
10,327.6
5,189.1
1,052.0
1,259.2
1,805.0
257.8
352.9
6,951.8
4,868.5
3,447.8
563.3
390.9
2,354.1
6,997.5
1,382.9
6,977.9
222.1
4,500.0
22,173.8
3,000.1
8,576.9

1995
4,548.8
5,213.6
1,833.7
381.4
606.9
636.3
738.8
1,507.6
16,668.7
440.4
1,896.7
2,413.1
1,649.5
131,952.0
4,692.6
538.7
328.9
1,777.3
7,313.0
121.4
387.3
4,071.6
3,727.2
710.8
476.8
507.8
109,040.0
29,721.9
9,745.6
491.0
618.5
2,815.6
8,370.3
658.5
1,252.0
4,490.2
131.3
132.5
221.6
2,799.7
14,574.2
3,006.6
1,189.1
345.2
16,190.9
380.8
15,214.7
4,131.1
10,903.5
5,021.4
896.7
1,336.0
7,849.0
2,168.6
275.0
329.6
102.2
8,159.4
3,905.2
2,864.9
643.8
461.8
1,971.4
6,291.9
1,481.8
6,466.7
356.4
2,547.9
262.6
4,612.0
23,823.7
3,249.4
10,029.0

2002
4,691.9
4,776.3
1,933.8
386.5
668.9
511.9
767.8
1,718.0
19,380.4
349.6
2,741.6
2,460.9
1,754.0
121,567.0
5,193.1
193.2
603.8
415.2
1,982.6
7,855.4
108.6
393.3
3,807.7
3,373.2
646.3
497.4
477.6
115,194.6
28,926.4
7,513.0
445.9
760.3
2,789.9
7,290.9
766.1
1,158.3
4,903.5
148.7
113.9
197.5
3,009.0
14,843.4
4,029.1
1,287.1
354.9
19,806.1
432.6
17,259.0
4,283.0
12,826.2
2,983.1
769.9
1,028.7
5,554.6
2,316.2
342.6
302.5
260.0
86.0
7,465.7
4,138.4
2,490.7
785.8
536.4
1,918.0
6,228.1
1,325.7
8,212.0
358.4
2,047.1
285.7
4,536.1
24,855.5
3,506.8
9,336.9

2003
4,612.6
4,674.9
1,931.8
379.9
635.7
437.0
761.7
1,736.0
18,919.1
333.0
2,798.5
2,467.9
1,713.5
116,897.0
5,207.1
192.0
566.6
417.5
1,987.5
7,874.3
100.2
392.7
3,791.6
3,303.7
652.1
487.5
463.8
125,568.6
29,050.8
7,028.9
447.6
769.9
2,778.9
7,248.6
786.2
1,120.0
5,811.4
154.1
103.4
183.5
3,056.3
14,857.2
73.7
4,101.2
1,290.6
356.4
20,600.8
432.3
18,220.0
4,200.5
12,970.6
2,855.7
767.9
990.8
5,416.9
2,342.2
334.8
299.9
245.0
87.1
7,470.5
4,175.6
2,488.3
774.9
535.6
1,912.8
6,167.3
1,277.1
7,904.4
357.2
1,960.5
248.4
4,488.2
24,848.5
3,450.0
8,841.0

2004
4,507.7
4,701.1
1,934.5
373.0
607.0
403.8
747.1
1,753.8
18,979.2
314.2
2,979.0
2,389.2
1,756.0
112,462.3
5,259.0
194.1
534.4
419.8
1,989.7
7,928.4
92.1
387.9
3,783.2
3,305.4
657.5
472.9
446.6
136,193.8
29,142.1
7,306.6
450.4
775.0
2,768.4
7,201.0
799.9
1,079.6
5,926.1
158.3
92.5
170.2
3,159.4
14,781.3
74.2
4,070.2
1,283.0
353.1
21,395.5
429.7
19,781.0
4,133.4
13,018.0
2,723.7
758.5
1,005.5
5,362.8
2,385.5
328.4
296.4
232.5
93.4
7,444.1
4,116.2
2,497.5
690.8
532.1
1,883.5
6,112.7
1,228.4
7,872.5
356.6
1,850.7
254.6
4,685.7
24,559.5
3,453.4
8,350.2

2005
4,361.7
4,651.3
1,934.9
362.8
568.1
379.6
738.6
1,760.0
18,661.1
290.0
2,977.8
2,320.7
1,721.0
108,640.7
5,298.3
196.3
502.8
414.1
1,997.6
9,563.6
85.5
381.8
4,015.5
3,306.1
650.2
451.2
430.6
138,788.0
29,149.7
7,307.1
454.1
784.7
2,771.2
7,197.0
804.9
1,024.0
6,075.7
162.7
84.4
158.1
3,202.0
14,700.0
74.9
4,022.6
1,278.0
352.8
22,115.4
429.2
21,333.0
4,077.4
13,083.7
2,602.0
752.7
970.3
5,308.6
2,561.1
324.5
290.3
225.0
93.2
7,314.4
4,022.8
2,484.9
658.5
524.2
1,831.9
5,974.6
1,184.3
7,947.6
356.1
1,945.7
262.8
4,635.0
24,454.6
3,449.3
7,773.5

2006
4,196.6
4,685.7
1,938.9
355.3
538.3
367.7
732.8
1,757.0
18,394.5
273.0
2,998.1
2,305.2
1,694.8
107,115.3
5,296.2
194.7
473.3
415.8
2,006.4
9,794.6
79.6
372.1
4,051.9
3,329.3
645.3
429.9
415.9
139,169.9
28,982.7
7,273.9
461.6
802.6
2,790.3
7,187.4
805.5
972.9
6,101.4
166.0
78.8
150.4
3,133.4
14,595.2
75.2
3,943.8
1,277.5
350.8
22,861.9
430.7
23,970.0
4,026.3
13,006.6
2,485.0
750.5
939.3
5,164.7
2,892.5
312.5
284.6
219.5
93.3
7,256.5
3,925.0
2,501.2
626.8
517.1
1,798.4
5,843.5
1,134.4
7,949.8
355.7
1,753.7
272.3
4,517.6
24,319.0
3,452.1
7,317.8

2007
4,079.0
4,693.0
1,938.9
347.2
513.0
361.5
732.4
1,762.8
17,996.1
263.8
3,120.4
2,297.3
1,679.0
105,640.0
5,292.5
190.7
462.8
415.8
2,039.2
9,988.2
77.0
364.9
4,105.6
3,311.3
639.1
414.5
400.4
140,163.7
29,796.7
7,152.5
477.1
826.3
2,820.2
7,220.1
806.9
947.8
6,687.5
168.6
75.0
143.8
3,164.5
14,631.5
75.0
3,939.2
1,280.6
349.1
21,632.1
428.7
24,465.0
3,994.0
13,145.2
2,375.0
753.6
919.4
5,044.0
3,173.8
297.4
285.0
211.5
95.2
7,312.3
3,830.0
2,555.8
601.1
510.8
1,754.0
5,799.9
1,068.8
8,065.2
355.5
1,647.8
284.0
4,409.2
24,492.0
3,521.1
7,041.3

2008
4,084.9
4,699.1
1,973.5
339.1
496.7
354.0
730.1
1,822.0
17,954.4
254.0
3,201.5
2,305.0
1,670.3
103,315.0
5,285.5
189.1
454.2
416.7
2,052.1
10,102.0
74.3
357.4
4,110.3
3,082.5
638.0
385.9
395.0
141,170.3
29,212.0
7,027.8
490.8
840.4
2,830.1
7,122.0
807.5
956.0
6,868.8
172.1
74.0
135.8
3,191.6
14,473.0
74.1
3,878.6
1,282.0
348.6
21,889.9
425.8
24,637.0
3,955.8
13,411.3
2,294.4
750.1
865.2
4,978.1
3,211.4
286.0
279.3
204.2
96.1
7,231.7
3,643.0
2,572.6
611.0
504.6
1,677.3
5,720.4
1,036.4
8,105.4
355.3
1,573.5
290.0
4,351.1
24,511.1
3,439.2
6,871.8

2009
4,093.0
4,719.8
1,983.2
334.6
490.8
350.4
729.6
1,847.8
17,930.0
241.1
3,257.1
2,316.5
1,668.0
100,715.0
5,283.1
188.8
446.9
418.2
2,067.7
10,192.0
71.0
351.1
4,169.8
2,997.0
638.8
365.1
386.0
142,414.4
29,119.9
6,958.1
501.4
856.8
2,845.9
7,104.0
809.8
951.0
6,934.5
175.0
71.9
129.5
3,199.6
14,449.5
74.0
3,863.8
1,284.6
347.1
22,013.5
423.2
24,851.8
3,914.6
13,686.6
2,211.6
748.0
860.4
4,907.6
3,314.1
277.6
277.1
202.0
97.2
7,118.7
3,464.0
2,591.4
613.9
497.7
1,635.8
5,606.4
1,025.0
8,163.6
355.1
1,544.3
297.0
4,340.9
24,622.0
3,430.7
6,782.0

2010
4,100.9
4,730.5
1,995.2
328.6
486.1
348.1
728.8
1,863.9
17,904.0
230.0
3,306.9
2,320.5
1,665.4
100,376.1
5,280.8
188.0
435.9
419.0
2,085.2
10,218.8
69.5
348.9
4,200.9
2,917.4
637.1
352.7
378.8
143,071.0
28,974.2
6,900.8
508.0
864.8
2,850.3
7,075.5
808.6
942.6
7,101.7
178.1
68.9
127.1
3,199.0
14,456.9
73.7
3,845.0
1,286.6
346.3
21,988.0
420.1
24,980.5
3,888.9
13,748.5
2,138.5
746.8
854.2
4,848.7
3,367.5
268.6
278.6
200.8
98.0
7,098.7
3,443.9
2,618.0
620.0
491.1
1,610.2
5,589.4
1,010.1
8,217.6
354.9
1,523.3
306.1
4,307.1
24,791.6
3,442.2
6,714.8

% growth
1990-2010
-0.2
-4.7
26.0
-10.3
1.7
45.8
38.3
-54.1
69.9
-2.0
11.7
-18.0
24.4
25.2
13.3
52.2
-10.3
1.8
-22.4
-34.8
48.6
-2.5
-25.1
-5.1
22.4
-8.6
-24.5
35.0
73.6
45.1
30.3
0.5
62.5
21.9
8.7
70.0
13.7
141.5
0.9
33.1
-58.8
-29.0
-32.2
86.6
8.1
-43.1
2.1
-29.3
-24.1
10.1
25.6
-31.6
-20.1
-27.0
17.8
37.8
-4.3
11.8
14.7
-21.7

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

78

Euromonitor International 2011

Section 2 World lifestyle trends Learning

Secondary school pupils 1990/1995/2002-2010

Table: 2.71

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2,167.1
2,160.1
1,278.2
691.4

1995
2,472.6
2,479.4
2,182.1
738.2
1,456.6

788.7
455.2
19,498.8

799.8
573.5
20,995.6

479.6
2,269.4
719.8
51,054.0
2,317.6

556.5
2,469.6
679.2
61,915.0
3,025.4

471.9
778.9
5,434.6
225.4
417.9
3,227.6

444.7
839.1
6,147.3
221.1
454.7
3,343.1
8,152.3
842.6
461.1
437.1
65,206.4
12,223.8
7,652.8
235.0
533.8
4,825.7
9,295.0
532.3
1,989.6
1,546.4
198.7
240.7

840.4
443.1
57,988.6
10,841.7
4,558.3
200.4
300.0
5,179.7
10,992.0
494.3
1,258.7
149.2

2002
3,424.2
3,504.3
2,513.7
755.6
1,726.1
1,430.0
800.5
996.6
26,789.2
693.3
835.6
2,709.0
1,496.9
92,557.0
3,723.3
195.5
998.6
434.5
966.4
8,360.3
206.7
492.8
3,258.3
8,465.2
728.7
479.3
516.1
76,215.7
15,140.7
9,916.4
192.4
606.1
4,515.8
7,872.1
606.6
2,019.8
2,063.4
243.5
234.1
405.2
2,300.1
5,385.0

1,456.5
3,675.6

1,651.7
4,035.9

1,149.9
1,362.0
340.9
2,328.8
359.2
4,040.8
1,697.9
3,913.4

1,375.7
1,508.8
420.1
3,972.6
370.9
5,589.3
1,862.7
4,762.9

599.6

945.1

809.5

1,310.2

160.5

181.5

2,742.1
4,535.6
4,728.5
541.6
570.0
1,369.2
2,010.8
521.5
1,766.8

3,711.4
4,645.9
4,744.8
791.8
561.7
1,412.2
3,382.8
783.2
2,312.9

2,020.0
668.3
194.0
666.2
220.8
4,353.8
3,661.8
3,106.8
934.6
550.3
1,340.4
4,150.2
1,169.4
3,023.6

7,132.0
97.7
4,784.6
18,709.4
1,245.0
3,735.9

7,143.0
159.8
5,677.8
21,122.6
1,317.6
5,028.1

6,350.0
226.4
5,507.4
23,196.3
1,811.1
8,560.3

1,685.1
1,397.9
483.0
4,897.0
373.0
6,396.4
2,539.7
5,816.7
3,913.4
797.1
2,129.4

2003
3,548.5
3,499.2
2,568.8
764.4
1,816.0
1,369.0
817.4
1,048.9
24,592.6
707.3
823.1
2,640.7
1,557.1
96,138.0
3,789.0
196.1
1,000.5
446.9
972.8
8,384.1
199.1
496.8
3,262.6
8,446.6
713.9
478.0
519.5
81,050.1
15,872.5
9,704.4
189.1
603.3
4,528.3
7,625.6
613.1
2,067.2
2,197.3
260.7
224.5
411.0
2,518.6
5,660.1
32.0
1,758.1
1,415.2
503.7
6,509.8
385.0
7,307.2
2,406.9
6,069.1
3,863.8
766.2
2,094.7
14,521.8
1,995.4
655.9
206.4
669.6
217.6
4,446.8
3,645.6
3,052.7
918.0
555.5
1,351.0
4,128.2
1,148.5
3,014.4

2004
3,677.1
3,497.5
2,492.2
770.4
1,691.7
1,303.4
828.8
1,045.5
25,155.1
704.7
751.6
2,572.4
1,595.0
102,252.8
4,050.5
195.3
982.2
449.8
996.5
8,329.8
190.9
426.0
3,244.6
8,381.9
695.8
483.4
531.4
84,569.1
16,353.9
9,440.8
187.6
607.2
4,505.7
7,403.6
615.7
2,090.2
2,426.4
267.1
216.1
413.1
2,584.0
5,780.4
32.1
1,879.5
1,396.7
503.2
6,279.6
400.2
8,249.2
2,446.0
6,308.8
3,782.2
665.2
2,034.8
13,558.9
2,174.4
641.7
213.5
682.8
187.8
4,593.5
3,692.5
3,048.2
711.8
563.7
1,366.5
4,253.4
1,210.0
3,039.4

2005
3,755.8
3,476.3
2,496.9
781.3
1,636.9
1,240.9
835.4
1,044.3
24,863.1
685.6
784.2
2,601.9
1,630.1
102,971.5
4,297.2
192.1
975.3
465.0
1,053.2
8,357.0
181.0
430.6
3,193.3
8,289.7
715.5
488.9
529.0
89,461.8
15,993.2
9,066.4
185.0
610.3
4,507.4
7,231.0
625.7
2,039.9
2,470.4
248.9
209.0
403.1
2,489.1
5,894.4
32.1
1,952.5
1,410.5
526.2
6,397.6
403.0
7,994.3
2,469.6
6,352.5
3,547.0
669.5
1,973.4
12,433.2
2,609.6
632.8
213.1
672.7
181.3
4,657.7
3,786.2
3,107.8
735.5
574.8
1,371.9
4,533.2
1,239.5
3,258.3

2006
3,767.0
3,481.1
2,536.7
783.0
1,588.4
1,179.3
834.9
1,043.1
24,143.5
662.5
698.4
2,632.4
1,633.9
103,502.4
4,509.4
189.7
966.3
463.6
1,103.3
8,381.0
171.0
432.6
3,139.0
8,285.3
704.5
491.2
531.2
91,529.4
16,797.8
8,805.0
183.8
613.4
4,531.6
7,097.0
649.2
1,982.2
2,583.8
236.4
198.0
385.8
2,516.1
5,979.3
31.6
2,061.0
1,423.3
522.3
6,536.0
412.3
8,421.0
2,588.6
6,301.6
3,362.8
661.7
1,901.0
11,548.3
2,717.8
622.9
215.1
650.4
174.3
4,772.5
3,864.0
3,091.0
750.6
584.1
1,371.7
4,530.0
1,247.0
3,386.7

2007
3,806.1
3,483.1
2,511.2
777.8
1,539.4
1,134.9
838.2
1,052.0
23,423.9
633.3
913.1
2,641.4
1,611.6
103,216.0
4,684.0
188.0
937.0
475.1
1,141.9
8,398.1
162.0
432.6
3,100.6
7,981.8
682.0
500.6
534.4
96,049.1
18,716.9
8,323.2
183.7
616.0
4,553.2
7,022.0
670.8
1,874.2
2,729.0
247.2
186.9
368.6
2,499.2
6,055.5
31.6
2,173.5
1,444.1
527.0
6,162.1
419.7
9,145.1
2,653.7
6,366.0
3,231.5
680.3
1,842.0
10,797.8
2,826.0
615.1
218.1
617.1
152.7
4,779.7
3,917.4
3,080.2
760.5
592.5
1,367.7
4,789.3
1,268.2
3,245.3

2008
3,849.1
3,485.8
2,538.4
770.8
1,492.0
1,083.2
830.1
1,058.0
23,645.7
593.3
1,127.7
2,653.3
1,608.9
102,043.6
4,772.2
184.2
903.7
478.2
1,247.3
8,420.9
154.5
431.2
3,084.0
7,907.1
677.0
511.9
525.1
98,025.2
18,314.9
8,187.1
183.4
614.7
4,566.9
6,959.0
700.3
1,778.1
3,106.9
249.8
176.0
351.5
2,499.4
6,103.8
31.3
2,239.8
1,460.5
514.6
6,091.4
423.6
9,340.0
2,609.1
6,509.3
3,169.7
682.0
1,790.0
10,087.0
2,885.0
608.5
217.1
591.5
147.5
4,816.4
3,958.8
3,069.3
764.3
599.0
1,358.3
4,728.8
1,259.2
3,837.2

2009
3,877.4
3,484.3
2,539.1
764.8
1,431.5
1,006.8
831.6
1,064.2
23,592.3
554.8
1,230.7
2,659.6
1,605.1
98,116.6
4,851.0
181.9
872.5
480.4
1,284.4
8,440.2
143.7
427.8
3,070.3
7,767.8
672.9
508.1
514.1
99,974.0
18,702.3
8,001.8
184.3
622.4
4,577.5
6,917.6
716.6
1,740.5
3,263.9
253.4
165.6
333.3
2,517.3
6,141.2
30.8
2,293.4
1,466.9
507.5
6,024.7
426.6
9,477.8
2,632.4
6,555.4
3,140.7
685.0
1,752.0
9,413.2
2,935.2
604.1
217.7
567.3
140.7
4,829.5
3,962.1
3,055.6
750.6
597.9
1,354.3
4,683.8
1,238.7
4,240.1

2010
3,831.3
3,477.5
2,528.7
754.8
1,369.5
958.1
824.0
1,071.0
23,674.3
521.9
1,330.9
2,629.4
1,580.1
97,201.2
4,906.5
179.5
836.4
480.1
1,319.3
8,515.7
134.6
420.6
3,050.8
7,562.2
660.1
498.6
500.2
101,478.0
19,032.3
7,616.2
184.9
631.5
4,568.0
6,893.9
729.1
1,611.2
3,419.1
258.1
153.2
315.6
2,535.1
6,172.5
30.5
2,315.3
1,471.4
499.1
5,995.5
427.1
9,689.0
2,639.3
6,617.5
3,028.8
685.9
1,715.6
8,869.6
2,982.0
594.7
214.6
541.7
134.4
4,838.4
3,926.9
3,045.7
729.1
593.8
1,315.0
4,625.8
1,215.4
4,420.7

6,044.0
273.5
5,530.6
23,854.5
1,866.1
8,883.9

5,731.0
279.5
5,699.5
24,185.8
1,953.5
9,159.4

5,399.0
285.0
5,747.4
24,431.9
2,028.4
9,377.8

5,120.0
298.4
5,357.8
24,552.3
2,104.9
9,346.6

4,857.0
311.0
5,306.4
24,731.0
2,174.6
9,227.2

4,617.0
321.3
5,356.5
24,692.9
2,224.2
8,824.9

4,495.0
332.4
5,259.2
24,510.7
2,242.1
8,396.3

4,270.0
348.5
5,188.8
24,367.4
2,267.7
8,137.4

% growth
1990-2010
76.8
61.0
97.8
9.2
4.5
135.3
21.4
177.5
15.9
119.5
90.4
111.7
1.7
69.4
56.7
-40.3
0.7
-5.5
-21.4
12.5
75.0
75.5
67.1
-7.7
110.5
-11.8
-37.3
47.5
171.6
73.0
74.1
67.9
101.3
8.0
46.4
157.4
18.9
139.8
55.4
69.1
14.4
268.4
33.7
76.4
-13.4
-35.6
34.6
4.2
-4.0
130.0
133.1
150.2
-40.1
256.7
8.4
30.2
82.1
117.8

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

79

World Consumer Lifestyles Databook 2011

Higher education students 1990/1995/2002-2010

Table: 2.72

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
277.1
980.9
698.2
199.2
96.9

278.9
84.6
99.9
4,905.8
1,609.5
857.7
82.7
124.5
1,403.1
2,612.0
76.1
278.1
57.8
18.8
41.5
81.1
301.1
1,275.3

1995
298.8
1,141.9
819.7
234.0
98.1
292.8
352.6
202.7
1,779.6
207.9
58.2
1,783.7
448.8
5,278.9
624.2
82.3
178.9
169.8
260.9
1,373.1
25.5
205.0
2,072.6
2,155.7
296.4
101.8
170.1
4,932.7
2,229.8
1,017.4
121.4
182.8
1,791.7
3,046.0
87.5
266.7
72.3
27.6
46.7
70.9
364.5
1,420.5

2002
624.8
2,026.7
1,012.2
223.7
121.5
463.5
367.0
311.0
3,582.1
226.1
77.7
1,254.8
521.6
12,143.7
989.8
112.5
284.5
196.2
363.2
2,255.5
60.7
283.8
2,029.2
2,159.7
529.2
140.4
354.4
10,576.7
3,175.8
1,566.5
176.3
299.7
1,854.2
3,056.1
162.7
519.8
98.1
37.0
110.5
148.8
632.3
2,147.1

249.0
568.8
111.5
357.4
137.6
206.8
678.2
1,671.7
512.9
171.6
172.5
5,184.9
146.0

294.5
502.9
163.9
471.4
181.7
279.1
671.8
1,900.3
733.6
300.6
255.2
4,458.4
233.7

52.7
55.8
66.5
439.0
1,625.9
1,699.1
186.0
137.1
576.6
1,678.7
64.8
710.5
1,542.5
9.2
1,188.6
13,752.7
543.9
165.2

273.7
175.7
1,540.1
173.8
49.2
1,968.0
458.4
3,823.2
524.1
69.8
79.0
134.9
196.5
540.3
25.5
163.1
1,624.8

76.0
82.2
67.8
621.6
2,065.6
1,757.1
245.9
148.2
751.3
1,659.5
104.3
1,174.3

315.3
516.8
224.0
1,092.8
226.7
385.5
831.4
2,467.3
1,906.3
396.6
582.2
7,674.0
444.8
194.2
137.2
152.2
99.2
675.2
3,210.1
1,832.8
382.9
170.1
1,240.3
2,155.3
226.1
1,677.9

2003
682.8
2,101.4
1,006.0
229.8
127.3
488.7
374.5
337.9
3,994.4
223.6
81.3
1,290.8
567.1
15,186.2
986.7
121.7
287.0
201.8
368.2
2,153.9
63.6
291.7
2,119.2
2,242.4
561.5
146.0
390.5
11,295.0
3,441.4
1,714.4
181.6
301.3
1,913.4
3,069.8
186.2
658.1
103.3
37.2
118.9
167.6
725.9
2,236.8
9.8
335.8
526.8
241.4
1,234.2
225.2
401.1
839.6
2,431.4
1,983.4
400.8
643.9
8,099.7
525.3
197.3
139.5
158.1
101.5
717.8
3,223.4
1,840.6
414.7
186.0
1,270.2
2,205.6
263.4
1,918.5

2004
716.5
2,116.9
1,003.0
238.5
130.0
507.4
386.1
346.1
4,275.0
232.8
83.9
1,326.7
580.8
18,090.8
1,112.6
128.2
318.9
217.1
367.7
2,299.7
65.7
299.9
2,160.3
2,330.5
597.0
147.7
422.2
11,852.9
3,551.1
1,954.9
188.3
301.2
1,986.5
3,076.9
214.1
747.1
108.4
36.9
127.7
182.7
731.1
2,322.8
11.0
343.6
543.4
243.4
1,289.7
226.7
520.7
896.5
2,402.3
2,044.3
395.1
685.7
8,606.0
573.7
203.9
141.4
164.7
104.4
744.5
3,224.9
1,839.9
429.6
196.0
1,285.9
2,251.5
291.8
1,972.7

2005
792.1
2,082.6
1,024.6
244.4
129.1
528.5
389.6
348.2
4,572.3
238.3
99.9
1,347.3
663.7
20,601.2
1,223.6
134.7
336.3
232.3
381.4
2,397.4
67.8
306.0
2,187.4
2,268.7
646.6
152.3
436.0
11,777.3
3,660.3
2,126.3
186.6
310.9
2,015.0
3,084.0
217.8
775.8
113.5
38.6
130.7
195.4
696.8
2,384.9
12.9
366.9
565.0
240.0
1,391.5
226.8
782.6
909.3
2,545.5
2,118.1
380.9
738.8
9,003.2
603.7
218.4
148.4
181.4
112.2
735.1
3,210.2
1,809.4
426.7
199.7
1,296.6
2,359.1
311.6
2,106.4

2006
818.0
2,202.0
1,040.2
253.1
130.4
544.3
394.4
350.4
4,922.6
253.9
120.3
1,366.0
661.1
23,360.5
1,315.0
136.7
338.0
228.9
395.2
2,440.8
68.3
309.0
2,201.2
2,289.5
653.0
155.3
438.7
12,852.7
3,657.4
2,398.8
186.0
310.0
2,029.0
3,061.0
220.1
768.4
122.6
37.5
131.1
198.9
737.3
2,446.7
16.2
384.6
579.6
237.8
1,447.0
227.6
820.3
952.4
2,631.6
2,145.7
367.3
835.0
9,167.3
636.5
229.4
157.9
197.9
114.8
741.4
3,204.0
1,789.3
422.6
205.0
1,314.0
2,338.6
325.3
2,342.9

2007
901.6
2,208.3
1,083.7
262.2
136.6
556.5
393.7
352.6
5,272.9
260.1
132.1
1,371.7
753.4
25,346.3
1,372.7
140.0
363.3
232.2
443.5
2,501.4
68.8
309.2
2,179.5
2,278.9
602.9
157.9
431.6
14,863.0
3,806.6
2,828.5
190.4
327.1
2,033.6
3,016.0
231.7
717.1
131.7
38.4
129.5
199.9
805.1
2,528.7
18.0
369.1
590.1
242.7
1,492.0
228.2
954.7
978.8
2,641.6
2,146.9
366.7
928.2
9,370.4
653.2
238.7
166.0
218.0
115.9
747.8
3,208.6
1,777.5
413.7
213.1
1,326.0
2,503.6
326.2
2,453.7

2008
929.7
2,238.7
1,117.8
275.4
141.9
576.7
401.7
358.4
5,958.1
270.3
147.6
1,407.3
805.0
26,691.7
1,487.2
134.2
394.5
241.4
534.5
2,488.4
68.2
309.7
2,164.5
2,245.1
601.2
166.6
413.7
15,746.6
4,419.6
3,391.9
178.5
325.3
2,058.1
3,009.0
254.8
633.8
149.8
38.3
127.8
204.8
818.5
2,623.4
20.5
401.1
602.3
244.4
1,535.8
225.5
973.8
999.8
2,651.5
2,148.6
356.3
1,056.6
9,446.4
666.7
237.6
175.2
229.5
115.5
749.3
3,204.3
1,781.0
406.9
224.5
1,337.5
2,430.1
335.7
2,532.6

2009
948.3
2,279.0
1,138.0
314.6
144.4
580.1
403.7
364.8
6,109.5
283.2
174.1
1,425.7
831.2
29,283.4
1,540.0
132.9
404.2
250.3
562.3
2,496.9
68.4
310.3
2,181.3
2,258.7
594.6
168.5
412.7
16,898.8
4,533.1
3,534.0
174.7
327.8
2,078.5
3,000.9
262.5
610.3
168.0
38.2
124.9
204.7
837.7
2,689.5
22.6
405.1
616.7
246.2
1,573.1
235.3
1,017.3
1,021.6
2,720.2
2,158.6
348.9
1,105.1
9,469.6
689.0
238.1
183.1
234.7
115.9
751.1
3,204.3
1,787.9
405.1
230.7
1,336.6
2,417.3
349.1
2,657.2

2010
964.1
2,302.6
1,153.1
326.2
146.1
585.3
411.3
371.9
6,231.9
288.1
185.4
1,434.4
860.4
31,687.9
1,586.1
130.9
413.8
255.2
593.2
2,491.8
69.0
311.0
2,184.0
2,243.1
582.6
169.1
409.9
18,065.7
4,667.2
3,625.7
171.2
332.1
2,088.7
2,989.8
270.1
604.2
176.3
37.8
121.2
203.6
854.4
2,761.0
24.3
406.6
627.6
247.8
1,608.9
240.7
1,058.5
1,038.4
2,785.6
2,178.8
343.4
1,113.0
9,490.0
707.8
240.1
189.2
237.8
116.2
752.1
3,217.0
1,793.2
398.0
236.4
1,340.2
2,445.8
346.1
2,704.6

1,533.0
19.4
1,813.3
14,278.8
592.4
328.4

2,134.7
63.4
2,240.7
15,928.0
927.8
1,020.7

2,296.2
68.2
2,287.8
16,611.7
983.2
1,131.0

2,465.1
70.5
2,247.4
16,900.5
1,049.8
1,319.8

2,604.9
71.3
2,287.5
17,272.0
1,215.4
1,387.1

2,740.3
74.4
2,336.1
17,487.5
1,381.1
1,666.2

2,819.3
75.1
2,362.8
17,758.9
1,745.2
1,603.5

2,847.7
77.4
2,329.5
18,248.1
2,109.3
1,719.5

2,867.2
75.8
2,351.4
18,518.4
2,273.6
1,796.2

2,880.8
75.2
2,352.0
18,682.0
2,432.5
1,823.2

% growth
1990-2010
248.0
134.7
65.2
63.8
50.8
50.3
111.6
304.6
65.8
276.9
-27.1
87.7
728.8
202.6
87.6
423.9
89.2
201.9
361.2
170.1
90.6
34.4
108.9
99.9
310.2
268.3
190.0
322.7
107.0
166.8
48.9
14.5
254.9
117.2
205.1
101.0
191.7
151.0
183.8
116.5
63.3
10.3
122.2
350.2
75.0
411.8
53.1
66.6
324.8
100.1
545.2
83.0
384.9
259.2
326.2
74.6
71.3
97.9
5.5
114.0
72.4
132.4
45.7
434.3
280.7
86.8
716.8
97.9
35.8
347.2
1,003.4

Source: Euromonitor International from national statistics/UNESCO

80

Euromonitor International 2011

Section 2 World lifestyle trends Learning

Graduates 1990/1995/2002-2010

Table: 2.73

number/% growth
1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

805,397

2002

2003

2004
91,811

2005
101,159

2006
107,515

2007
120,168

2008
137,499

2009
154,838

2010
153,893

356,082
26,917
28,004

384,176
29,176
28,735

72,939

74,367

413,798
30,767
30,708
100,397
76,996

456,335
33,060
32,833
102,033
79,612

462,812
34,995
29,122
105,273
81,546

474,509
36,628
31,730
108,251
103,970

479,418
43,831
32,580
112,882
97,248

485,019
45,093
34,591
115,879
100,215

487,977
46,446
34,719
114,272
103,468

497,598
50,599

563,965
47,277

662,659
45,688

757,553
46,038

774,342
45,353

820,473
49,165

917,111
54,910

945,762
56,420

978,625
56,209

161,011

168,125

1,337,309
65,720
13,419
43,664
42,681

1,877,492
83,859
17,033
47,178
42,637

177,433
71,690
2,777,683
93,350
18,508
54,341
46,726

201,069
26,985
3,517,690
131,844
19,548
59,412
49,704

214,101
48,300
4,268,153
115,488
20,687
69,528
47,539

203,741
47,668
5,023,729
105,866
22,228
77,850
50,849

227,363
53,008
5,665,908
134,923
26,938
89,157
49,754

233,163
56,666
6,090,887
160,835
28,458
94,510
51,239

236,938
57,956
6,407,581
167,301
28,921
98,740
52,118

8,976
38,623
559,524
293,920

9,877
38,645
584,849
304,773

62,296

40,360
67,606

10,235
39,270
607,742
319,791
48,135
42,581
77,488

11,793
40,625
664,719
343,874
59,872
41,514
75,101

11,546
40,472
643,604
415,311
62,341
41,080
71,555

12,612
43,370
622,937
438,891
60,475
39,285
68,034

11,345
60,075
621,444
467,335
66,956
36,901
64,321

11,118
45,467
622,004
484,732
69,451
37,303
63,007

10,752
46,031
621,272
492,668
70,985
37,198
62,145

45,028
42,418
248,710
1,047,890

230,236
53,808
45,168
291,616
1,040,354
36,962

283,159
55,852
47,442
350,125
1,051,262
37,825

366,315
59,650
50,212
386,186
1,059,386
42,294

357,031
59,184
51,744
400,860
1,067,939
44,147

340,246
59,011
54,730
401,328
1,062,444
49,574

398,908
60,074
55,744
398,194
1,033,774
52,864

457,574
59,948
56,496
401,152
1,010,292
55,631

462,131
60,099
57,337
401,529
986,693
57,259

18,917
29,753
175,417
323,600

20,763
34,454
196,352
320,727

20,041
85,818
31,581

19,032
89,341
32,154

23,852
38,095
202,705
324,013
1,456
27,001
96,890
38,713

26,124
41,466
183,940
357,931
1,656
48,162
106,684
40,154

26,414
43,343
208,998
389,575
1,867
54,534
117,392
42,620

26,752
43,153
181,404
398,017
2,389
88,137
123,321
41,973

24,170
42,547
178,717
396,281
2,812
62,727
124,228
43,297

23,517
42,392
179,250
404,681
2,946
70,780
127,451
44,168

22,681
41,860
176,763
411,266
3,052
74,491
129,483
44,682

29,652

30,127

32,113

32,037

33,487

35,456

35,266

36,721

37,952

363,640
459,737
64,098
93,467
1,353,768

384,080
477,785
68,511
89,959
1,536,399

401,928
486,313
78,613
146,958
1,706,156
81,686

387,108
501,393
81,138
156,565
1,813,340
82,659

410,067
504,051
84,260
174,821
1,870,973
94,862

418,974
532,827
97,068
205,806
1,991,482
101,084
31,472

425,938
558,023
98,632
312,313
2,042,038
109,183
36,330

436,767
562,198
102,207
350,415
2,037,577
119,837
42,598

445,244
562,441
104,081
368,419
2,010,378
126,462
44,779

28,162
14,278

31,852
13,931

35,371
14,831

36,337
15,787

40,190
17,145

46,379
16,680

65,026
17,221

71,548
17,195

75,596
16,964

323,196
291,425
45,532
57,699

341,488
299,401
49,345
57,534

303,559
298,448
59,355
60,342

305,739
291,376
59,392
63,372

306,524
285,957
62,526
68,607

317,452
280,055
61,905
75,603

397,497
291,036
62,207
79,439

427,735
292,318
64,476
82,895

453,676
292,796
66,145
85,828

389,982

507,092

481,895

476,134

483,924

506,266

541,886

563,847

580,591

233,605

253,051

258,858

271,841

370,927

416,329

444,758

474,024

490,192

465,864

513,892

580,089

470,873

521,772

558,823

610,230

626,326

624,574

562,374
2,238,327
109,487

601,744
2,352,271
105,299

595,640
2,473,299
101,112

633,041
2,557,595
119,834
182,489

640,248
2,639,006
138,557
210,686

651,057
2,704,070
147,731
242,026

676,200
2,782,270
160,261
244,053

688,144
2,836,509
168,487
227,774

696,100
2,868,362
174,340
230,605

% growth
1990-2010

Source: Euromonitor International from EUROSTAT, OECD and UNESCO

www.euromonitor.com

81

World Consumer Lifestyles Databook 2011

Foreign students share of all higher and university education students 1990/1995/2002-2010

Table: 2.74

% of higher education students

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990

1995

2002

2003

2004
0.65
0.16
16.65
14.13
1.53
0.48
9.60

2005
0.67
0.16
17.28
14.94
1.95
0.68
7.64

2006
0.72
0.16
17.76
15.54
2.38
0.65
8.91

2007
0.63
0.16
19.52
16.70
3.14
0.79
9.05

2008
0.63
0.16
20.63
18.75
3.85
1.02
10.51

2009
0.63
0.16
21.01
19.17
4.37
1.06
10.83

2010
0.62
0.16
21.37
19.58
4.60
1.11
11.04

0.33

7.57

0.28
7.97
11.24
1.27
0.60
9.20

0.16
17.75
12.72
1.83
0.57
11.00

0.17
18.70
13.53
1.46
0.21
11.18

4.21

3.95

0.04
3.54

0.03
3.59
4.64
0.92
0.15

0.03
3.56
1.82
5.28
1.01
0.15

0.02
3.59
1.60
5.61
0.99
0.16

0.02
3.69
1.34
5.02
1.10
0.16

0.02
3.50
1.07
5.06
1.05
0.17

0.02
3.43
0.99
5.03
1.10
0.19

0.02
3.41
0.92
4.97
1.19
0.20

0.02
3.38
0.88
4.96
1.24
0.20

1.64
0.09
0.22

1.87
0.20
0.24

4.19
0.94
0.19

0.33
1.84

2.47
3.43
7.38

2.33
3.60
8.98

2.46
4.68
9.06

2.57
5.51
8.84

2.50
6.33
10.66

2.49
6.74
10.95

2.50
7.09
11.16

2.49
7.26
11.41

2.49
7.37
11.50

0.81
0.82
3.30
0.30

2.17
1.55
1.66
6.67
7.42
1.27
1.07
4.06
0.22
4.80

1.20
0.75
2.38
8.15
10.14
1.63
1.68
3.32
0.08
0.05
0.08
5.20

1.26
1.71
2.52
10.46
10.73
2.22
1.82
3.13
0.07
0.05
0.08
5.60

1.26
1.26
2.64
11.00
11.17
2.41
2.21
3.06
0.06
0.06
0.09
6.70

1.28
1.30
2.76
10.81
11.45
2.43
2.51
3.12
0.10
0.06
0.09
6.91

1.38
1.55
3.73
11.24
9.08
2.54
3.16
3.30
0.10
0.07
0.10
6.85

1.40
1.40
3.26
11.32
8.90
3.51
3.97
3.50
0.10
0.07
0.07
8.80

1.45
1.51
3.65
11.25
8.65
3.63
4.42
3.74
0.10
0.07
0.04
7.17

1.47
1.54
3.75
11.17
8.34
3.77
4.63
3.81
0.10
0.07
0.03
7.91

1.49
1.54
3.75
11.17
8.26
3.90
4.80
3.86
0.10
0.07
0.03
8.73

4.00
1.53
1.28
3.28

1.25
1.68
11.43
1.09

1.53
2.45
8.97
1.20

1.89
2.82
8.49
0.99

2.05
3.83
8.71
1.16

2.23
4.08
9.86
1.18

2.42
4.25
9.77
1.42

2.82
4.17
9.73
1.67

2.90
4.21
10.46
1.72

2.98
4.22
10.52
1.71

3.04
4.22
10.61
1.75

0.53
0.20

1.28
0.40
0.77
0.17

2.95
0.46
4.39
0.09

2.01
0.41
4.19
0.08

1.02
0.40
3.21
0.09

1.28
0.44
3.43
0.08

1.20
0.61
3.31
0.08

1.11
0.95
3.80
0.08

1.15
1.44
3.86
0.08

1.14
1.55
3.91
0.08

1.13
1.66
3.98
0.08

1.40
1.56
2.17

1.32
1.93
2.99

1.52
3.65
7.92

1.53
3.90
10.92

1.86
4.81
17.02

1.35
4.67
16.99

1.57
4.66
15.52

1.90
4.65
13.62

1.89
4.99
12.92

1.95
5.03
12.24

2.00
5.07
11.69

5.02

6.17

4.19

4.91
0.10

5.47
0.09

5.91
0.09

6.28
0.10

6.84
0.09

7.14
0.09

7.28
0.08

7.39
0.08

0.24
0.84
2.21
4.69

0.26
0.76
2.39
5.05
0.50
2.31

0.11
0.39
3.96
1.82
0.92
2.40

0.20
0.38
3.86
1.51
0.85
2.10

0.15
0.40
4.09
1.53
0.88
2.13

0.19
0.48
4.47
1.46
1.00
2.15

0.20
0.53
4.65
1.03
0.84
2.15

0.15
0.61
4.89
1.01
0.64
2.25
2.93

0.10
0.63
4.98
1.31
0.62
2.36
4.74

0.09
0.65
5.04
1.29
0.57
2.39
5.34

0.08
0.66
5.09
1.32
0.54
2.41
5.54

2.15
0.64

1.08
0.96
6.91
0.15
2.45
7.49
17.23
0.59
0.19
1.10
0.97

1.04
0.95
6.96
0.24
2.91
7.83
17.66
0.61
0.29
0.86
0.66

0.94
0.85
6.85
0.33
2.96
8.50
18.22
0.75
0.38
0.80
0.78

0.89
0.97
6.82
0.48
3.18
9.90
18.42
0.85
0.39
0.76
0.86

0.81
0.95
7.25
0.69
3.32
10.67
17.89
0.99
0.41
0.74
0.81

0.87
1.03
7.92
1.00
3.49
11.32
17.98
1.16
0.41
0.75
0.78

0.87
1.18
8.54
1.26
3.68
11.78
14.12
1.26
0.45
0.71
0.80

0.87
1.20
8.73
1.34
3.74
11.99
14.60
1.33
0.68
0.70
0.79

0.87
1.23
8.89
1.42
3.79
12.13
14.97
1.39
0.71
0.70
0.79

0.81
3.47
11.00
3.66
0.02
0.09

0.79
3.37
11.16
3.53
0.01
0.09

0.63
3.31
13.35
3.39
0.24
0.12

0.89
3.30
13.92
3.42
0.19
0.15

0.97
3.28
14.13
3.34
0.16
0.16

1.05
3.27
14.88
3.36
0.12
0.17

1.14
3.27
14.67
3.42
0.09
0.17

1.17
3.27
14.76
3.42
0.08
0.18

1.19
3.26
14.83
3.43
0.07
0.18

8.99

6.02
0.98
8.37

8.48

0.14
0.61
7.86
16.48
1.02
0.05
3.73
1.09

0.10
1.09
7.89
16.26
0.69
0.08
2.61
1.20
1.25

6.75
3.14

10.88
3.17

0.06

0.09

Source: Euromonitor International from national statistics/UNESCO

82

Euromonitor International 2011

Section 2 World lifestyle trends Eating

Eating

Food consumer expenditure 1990/1995/2002-2010

Table: 2.75

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
551.3
736.6
1,168.5
1,534.8

% growth
1990-2010
0.8
16.4
155.2
60.8

210.0
1,579.9
183.5
476.7
490.7

1995
326.9
989.1
1,309.3
1,678.6
179.1
389.2
1,965.7
212.2
692.9
335.4

2002
299.3
299.9
1,235.1
1,372.9
254.3
425.7
1,554.6
188.1
385.6
355.6

2003
319.6
381.8
1,521.4
1,665.8
275.3
459.8
1,918.5
179.5
447.6
435.9

2004
373.9
439.2
1,819.6
1,900.8
299.1
550.5
2,159.8
181.5
513.5
529.7

2005
388.5
501.6
1,924.3
1,947.6
329.0
700.0
2,167.2
187.5
686.0
568.7

2006
403.1
550.8
2,040.0
2,020.6
440.8
848.1
2,199.4
207.3
843.1
615.5

2007
454.1
665.2
2,432.1
2,327.5
594.1
1,027.1
2,497.1
231.4
1,038.5
792.7

2008
537.3
813.0
2,490.8
2,643.3
835.2
1,365.9
2,774.3
281.8
1,224.7
908.2

2009
525.5
761.2
2,429.8
2,504.3
906.0
1,161.6
2,617.5
300.5
1,235.0
898.9

2010
555.6
857.4
2,981.6
2,467.2
949.7
1,244.7
2,522.0
306.3
1,567.9
872.7

1,228.3
384.9
73.1
328.6
888.7
373.3
1,682.8
274.1
162.1
849.1
1,669.1
1,924.4
1,590.9
813.5
1,066.8
402.0
126.5
190.8
302.1
1,281.1
1,511.9
1,599.5
2,050.3
350.2
0.9

1,110.0
724.3
112.2
533.1
736.5
494.1
2,063.5
365.2
253.0
485.1
1,706.0
2,095.5
1,758.5
1,377.7
1,691.0
515.5
119.3
384.6
269.7
1,410.9
1,628.9
2,022.0
3,501.7
364.7
462.6

1,193.7
621.7
131.2
403.1
973.9
624.2
1,621.1
340.4
332.3
588.0
1,424.5
1,811.9
1,379.8
1,744.1
1,621.7
568.8
116.9
304.2
223.0
1,339.2
1,471.9
1,776.2
2,557.3
571.3
387.7

1,374.9
656.4
138.3
379.7
1,198.9
722.9
1,963.6
356.8
271.9
746.8
1,776.5
2,226.3
1,637.0
2,278.1
1,574.5
705.6
129.7
346.3
225.9
1,583.4
1,565.3
2,198.8
2,707.1
587.2
486.5

1,528.1
790.7
156.4
438.7
1,390.5
828.6
2,223.4
368.2
287.3
933.8
1,990.0
2,478.4
1,815.7
2,590.9
1,673.7
817.1
131.2
353.9
273.6
1,747.8
1,608.4
2,460.2
2,894.3
681.3
585.0

1,710.1
938.1
164.6
539.5
1,519.8
894.0
2,255.8
392.3
333.4
1,049.2
2,031.4
2,504.3
1,821.0
2,596.5
1,772.0
864.3
147.1
358.6
295.9
1,793.4
1,663.9
2,495.4
2,721.1
777.0
680.6

1,877.1
1,072.3
177.8
579.9
1,662.8
977.2
2,345.1
408.9
371.9
1,161.7
2,123.1
2,570.4
1,883.5
2,813.0
1,875.2
879.8
153.8
452.3
329.7
1,920.0
1,831.3
2,592.9
2,597.6
848.0
824.1

2,073.4
1,188.6
218.7
736.8
1,885.2
1,178.8
2,675.1
418.5
456.8
1,408.6
2,465.2
2,864.0
2,107.6
3,263.2
2,069.6
1,093.3
186.3
522.9
410.3
2,161.0
2,105.8
2,876.9
2,619.4
964.1
1,019.8

2,142.2
1,325.0
281.0
840.7
2,265.4
1,562.5
2,996.2
445.1
555.2
1,732.2
2,876.4
3,173.6
2,372.6
3,687.6
2,155.9
1,239.7
187.8
563.1
499.6
2,425.2
2,553.8
3,148.3
2,968.0
1,166.7
1,194.5

1,976.8
1,267.8
298.8
793.0
2,060.3
1,355.6
2,769.4
444.0
650.1
1,500.7
2,687.2
3,004.8
2,197.4
3,543.4
2,097.2
1,024.4
180.0
555.1
532.1
2,245.4
2,373.1
2,957.0
3,253.6
1,152.5
1,027.7

2,260.7
1,482.1
329.1
954.0
1,999.7
1,367.4
2,740.8
440.5
743.2
1,364.8
2,653.7
2,922.3
2,122.2
3,450.4
2,237.7
1,065.1
213.8
674.9
553.9
2,000.1
2,611.9
2,834.9
3,455.9
1,236.3
1,141.0

84.1
285.0
350.4
190.3
125.0
266.3
62.9
60.7
358.6
60.7
59.0
51.9
33.4
324.1
109.8
164.9
69.0
253.7
83.3
56.1
72.8
77.2
68.6
253.0
128,850.1

649.5
552.3
637.6
265.5
531.7

823.0
444.2
446.8
457.4
445.2
637.5
323.8
1,474.6
1,328.5
66.8
2,210.0
169.1
474.4
329.3
567.1
1,304.7
375.7
615.7
636.9
713.2
826.2
659.7
668.9
537.4
961.0
1,512.2
1,758.5
2,702.8
1,593.2
305.9
353.9
575.1
158.2
196.8
1,256.5
1,205.8
1,262.8
819.9
97.5

1,010.3
573.8
703.7
306.2
892.4
653.4
309.9
1,366.8
1,165.3
119.7
2,221.7
154.4
426.7
248.5
688.1
1,317.3
472.2
453.9
530.3
521.2
682.7
754.7
948.2
298.0
951.1
1,424.7
1,505.0
2,254.1
1,652.8
251.2
366.7
606.5
352.1
217.6
1,546.4
1,366.3
1,493.1
498.3
113.2

1,059.7
651.8
919.2
305.3
929.5
782.3
372.0
1,658.7
1,527.7
143.1
2,614.3
164.9
448.1
249.9
715.6
1,630.2
604.9
509.6
530.5
598.3
717.4
933.7
1,215.8
454.1
1,021.4
1,756.2
1,851.5
2,621.7
1,725.2
288.5
432.4
808.6
490.6
248.8
1,596.4
1,524.8
1,542.4
485.5
122.9

1,116.4
762.4
1,144.0
311.1
1,013.6
907.1
418.5
1,838.9
1,874.6
164.7
2,804.2
182.9
487.1
264.2
828.8
1,830.8
757.7
669.9
549.4
636.0
764.2
1,055.6
1,364.4
574.6
1,123.7
1,985.7
2,071.3
2,825.2
1,886.0
314.0
484.2
959.8
566.1
301.9
1,891.6
1,749.9
1,617.2
578.2
131.9

1,264.7
828.1
1,221.3
326.6
1,104.5
912.9
433.4
1,821.5
2,087.2
203.5
3,033.4
201.3
525.3
292.9
968.0
1,847.4
870.9
801.3
594.3
645.6
817.5
1,073.7
1,373.6
628.6
1,332.4
2,090.9
2,066.1
2,863.9
2,099.9
342.8
487.6
1,150.8
532.9
427.2
2,314.9
1,780.7
1,690.7
701.4
146.1

1,359.1
989.0
1,387.6
348.8
1,169.4
1,219.6
471.8
1,917.4
2,014.5
202.9
3,141.3
224.4
561.1
339.2
1,062.0
1,953.0
1,026.0
977.2
651.6
729.1
871.1
1,147.3
1,428.0
652.7
1,507.4
2,188.8
2,183.9
2,897.1
2,146.3
392.1
516.7
1,190.0
742.0
542.2
2,483.0
1,855.7
1,745.3
873.0
165.4

1,535.5
1,357.6
1,714.0
400.7
1,289.7
1,547.1
544.5
2,188.3
2,411.1
216.2
3,591.8
244.3
638.0
399.7
1,261.4
2,222.9
1,318.1
1,156.9
752.9
906.9
966.3
1,395.4
1,702.3
684.5
1,652.2
2,461.1
2,488.9
3,065.3
2,197.6
445.5
576.7
1,392.6
815.8
721.4
2,769.8
2,094.8
1,829.0
1,191.0
194.1

1,791.8
1,609.7
1,944.9
451.6
1,341.2
1,894.6
655.0
2,487.5
2,372.5
244.6
3,965.8
250.0
773.0
463.2
1,584.0
2,462.7
1,543.0
1,533.4
855.7
1,176.3
1,082.7
1,692.6
1,994.2
624.2
1,458.4
2,623.6
2,708.0
3,436.7
2,299.5
499.3
651.9
1,556.0
413.0
944.4
3,141.1
2,081.5
1,932.3
1,600.7
254.2

1,621.3
1,211.7
1,501.0
416.7
1,059.4
1,737.7
671.8
2,313.8
2,176.8
215.7
3,679.2
278.7
777.2
449.4
1,271.5
2,202.9
1,235.5
1,298.7
910.6
946.5
1,029.5
1,608.4
1,958.5
619.3
1,268.2
2,324.7
2,426.8
3,473.4
2,169.8
477.0
627.0
1,335.0
310.9
655.1
3,033.3
1,716.9
1,924.5
1,981.8
262.1

1,690.9
1,090.4
1,385.0
454.2
1,235.4
1,668.3
680.0
2,265.9
2,672.3
240.6
3,847.8
308.9
879.6
504.8
1,379.2
2,131.8
1,238.4
1,484.7
1,000.2
811.6
1,143.7
1,545.5
1,886.9
745.8
1,500.5
2,217.3
2,702.7
3,591.8
2,343.9
544.1
608.2
1,514.4
326.0
719.3
3,077.2
1,747.1
2,004.1
1,552.2
275.9

160.3
97.4
117.2
71.1
132.4

267.3
1,278.3
1,006.9
57.1
1,953.8
127.7
286.0
224.6
242.1
890.7
388.2
597.1
469.0
660.4
260.5
51.9
439.4
694.8
1,188.4
1,879.7
2,229.8
1,019.7
172.5
292.6
568.8
349.8
1,191.2
1,171.7
1,174.1
614.0
40.7

492.8
59.6
66.9
228.9
77.8

154.4
77.3
165.4
321.3
96.9
142.0
207.6
124.7
469.7
139.3
219.0
148.6
113.3
73.2
493.3
3,538.4
69.7
116.0
86.6
43.8
61.1
129.9
215.4
107.9
166.3
105.6
158.3
49.1
70.7
152.8
578.0

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

83

World Consumer Lifestyles Databook 2011

Bread and cereals consumer expenditure 1990/1995/2002-2010

Table: 2.76

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
179.64
151.29
203.42
271.00

% growth
1990-2010
-1.4
-16.8
159.7
97.6

28.33
111.61
44.65
24.77
217.69

1995
100.04
175.02
236.75
322.83
32.72
71.70
311.30
48.68
23.73
132.46

2002
94.24
48.61
229.38
283.13
44.87
81.96
319.95
41.68
13.54
92.95

2003
98.65
61.50
277.73
346.04
49.55
89.18
396.57
38.44
19.52
114.22

2004
119.12
68.67
329.28
397.57
54.01
109.31
446.92
37.71
22.70
149.95

2005
123.81
76.04
347.29
409.97
61.38
137.45
447.85
37.78
30.28
151.82

2006
125.94
81.74
367.35
427.90
83.91
163.26
454.82
40.85
37.19
141.05

2007
142.11
98.64
437.12
495.67
113.36
198.72
516.42
44.45
46.34
175.75

2008
169.50
119.98
447.03
565.99
159.96
265.14
573.68
52.73
54.68
227.03

2009
166.55
112.33
435.62
540.56
174.46
232.92
489.14
54.97
54.73
227.30

2010
177.19
125.91
528.28
535.45
184.45
249.72
539.36
54.73
69.75
212.84

182.17
27.70
18.31
47.02
148.12
55.95
254.78
39.45
54.43
174.66
301.31
278.14
315.42
101.65
137.99
48.66
38.13
57.20
82.19
137.26
278.62
270.69
245.23
32.79
0.21

163.20
25.11
24.19
71.99
120.22
74.05
335.31
71.36
80.61
101.01
305.53
313.48
366.07
186.92
232.60
69.70
34.95
119.15
70.55
212.49
297.31
352.84
398.08
45.85
146.47

190.72
14.95
18.88
60.10
158.74
94.72
256.68
64.34
99.03
109.51
258.20
267.88
305.76
229.15
194.54
87.84
32.05
77.55
51.13
248.37
264.39
330.99
261.27
98.23
97.93

221.89
17.04
19.34
58.86
196.54
111.70
313.01
68.70
79.65
138.58
328.94
326.89
368.34
301.26
199.54
114.29
34.98
76.77
49.71
285.98
282.37
420.27
285.77
99.88
122.91

249.27
19.08
23.90
64.74
229.26
128.53
355.46
72.62
82.46
171.02
374.06
368.51
408.89
340.01
240.22
138.53
32.77
74.08
57.66
358.89
288.33
463.16
308.16
112.50
147.80

281.52
21.22
24.71
80.55
249.38
136.35
363.05
76.95
93.36
183.27
382.82
371.37
410.51
339.64
258.42
139.22
36.97
70.87
60.94
363.32
283.32
498.43
258.37
126.39
171.95

311.66
23.78
26.06
87.22
272.90
149.77
378.77
79.16
102.75
201.73
397.21
381.10
419.26
368.97
269.99
143.10
39.95
115.67
64.03
399.22
305.15
520.28
244.05
142.02
208.18

347.36
26.14
30.42
111.23
310.69
181.17
441.13
79.75
123.87
232.88
448.74
422.29
467.62
427.43
300.42
179.52
47.38
132.63
76.86
469.63
350.46
585.78
245.40
163.33
254.03

361.84
29.04
38.74
127.37
370.77
252.75
514.23
83.76
147.72
286.41
529.86
471.19
524.00
482.86
316.42
205.50
47.95
141.62
90.70
535.62
425.89
665.02
287.56
199.15
297.05

336.73
27.59
39.21
119.74
363.50
219.33
482.07
83.28
169.81
261.75
503.42
449.62
475.29
464.06
311.35
170.36
46.93
138.41
94.75
477.33
397.03
625.39
321.37
198.24
253.97

387.98
32.13
42.16
143.49
353.15
221.24
482.35
82.24
191.00
264.29
491.45
438.20
460.68
428.64
338.46
177.13
58.79
168.25
96.87
411.45
435.26
600.15
345.18
213.47
281.46

113.0
16.0
130.2
205.2
138.4
295.4
89.3
108.5
250.9
51.3
63.1
57.5
46.1
321.7
145.3
264.0
54.2
194.1
17.9
199.8
56.2
121.7
40.8
551.1
133,082.6

112.55
93.38
83.48
62.24
97.23

134.61
73.37
73.06
95.28
82.89
117.30
75.45
272.82
245.81
17.72
272.33
46.25
93.05
103.45
92.35
218.84
94.95
106.19
81.19
115.78
146.81
105.64
123.40
131.13
188.93
234.70
299.74
441.15
176.46
68.53
30.08
138.47
38.74
34.24
145.33
191.06
230.18
103.04
7.45

189.91
84.53
137.33
53.72
177.87
110.97
63.31
272.21
196.52
31.89
305.51
44.81
81.04
69.69
124.17
215.03
116.53
81.17
67.21
86.37
135.48
140.50
206.79
71.95
194.12
209.59
245.41
386.22
172.95
58.43
32.27
148.85
70.35
36.38
208.52
228.19
310.44
58.36
10.06

200.32
96.03
187.29
50.69
184.78
129.91
77.68
333.04
255.70
38.16
355.94
44.76
84.88
69.24
127.89
263.70
141.64
91.10
68.66
100.31
143.70
180.17
267.50
110.16
177.99
250.86
295.45
444.67
178.62
66.94
37.14
195.98
100.20
42.30
220.20
255.71
316.87
57.45
11.21

211.20
115.08
232.07
44.93
200.98
147.43
89.10
369.53
312.47
44.25
392.87
46.19
91.95
72.40
142.44
299.76
207.78
127.32
71.96
108.49
154.03
196.21
295.48
142.35
202.69
280.78
335.99
485.50
189.21
72.17
44.39
215.05
118.56
52.92
266.78
293.56
325.37
67.70
12.56

239.26
125.32
237.22
44.91
219.90
146.86
93.17
371.28
339.64
54.13
423.09
50.79
98.90
79.52
167.34
317.04
240.85
142.46
77.88
113.28
165.43
197.43
294.13
150.73
223.41
293.18
333.94
481.64
204.07
79.96
43.93
260.49
107.51
73.02
333.64
297.46
339.47
81.18
14.32

259.61
148.13
262.64
44.95
233.79
185.20
103.32
386.96
311.94
53.28
438.27
56.12
105.48
91.41
183.41
332.93
266.97
166.68
85.56
132.87
176.67
213.58
298.67
150.04
268.10
301.68
341.84
489.48
205.03
91.56
48.67
271.86
147.78
91.85
365.55
311.41
350.77
100.26
16.07

297.44
200.45
325.64
50.24
258.34
231.05
118.71
458.74
363.96
56.67
501.90
61.65
119.63
107.10
216.52
373.23
325.82
194.26
98.88
176.89
196.28
264.90
343.91
155.93
290.06
333.63
387.46
517.23
206.86
103.12
54.91
308.51
159.85
122.19
416.34
347.32
364.22
136.43
18.91

350.85
233.43
368.63
54.83
269.40
292.94
142.98
534.04
354.31
64.01
553.68
63.13
144.63
123.53
269.29
433.85
378.82
267.64
112.22
246.50
220.41
339.49
393.48
141.12
252.08
349.52
416.65
589.02
214.63
112.73
62.65
373.38
80.59
160.38
481.86
358.84
384.78
182.54
24.37

321.01
171.89
290.62
49.14
212.92
271.52
146.57
493.37
322.21
56.30
513.83
70.47
144.93
119.41
214.15
378.32
295.11
228.92
119.51
199.16
209.95
321.69
409.22
138.85
213.17
304.08
368.16
584.61
199.99
105.43
60.86
319.20
60.11
112.69
465.17
295.60
384.71
224.78
24.77

337.99
152.41
268.28
52.32
249.01
260.83
148.65
482.14
399.23
62.64
550.75
78.24
163.65
133.75
231.40
370.14
292.49
254.95
131.52
174.11
234.94
316.34
395.50
165.63
245.53
285.83
410.78
608.07
212.56
118.22
59.74
358.70
62.00
124.04
479.84
302.07
403.17
175.51
25.81

200.3
63.2
221.4
-15.9
156.1

55.14
238.58
182.99
14.97
228.96
34.25
56.96
71.20
36.84
150.58
99.44
60.56
57.86
109.79
35.64
8.28
103.60
185.76
181.56
354.04
302.85
138.74
42.92
24.31
141.42
51.12
125.53
182.36
204.16
85.27
4.34

781.6
383.3
22.6
181.6
-2.2

169.6
102.1
118.2
318.6
140.5
128.5
187.3
87.9
528.1
145.8
194.1
321.0
127.3
114.0
787.5
4,675.3
59.9
32.2
57.4
16.0
100.8
53.2
175.4
145.8
153.6
142.7
282.3
65.6
97.5
105.8
494.4

Source: National statistical offices/OECD/Eurostat/Euromonitor International

84

Euromonitor International 2011

Section 2 World lifestyle trends Eating

Meat consumer expenditure 1990/1995/2002-2010

Table: 2.77

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
91.00
218.59
309.99
411.11

% growth
1990-2010
28.6
34.6
119.4
34.4

67.35
482.55
49.24
160.98
63.18

1995
57.38
328.75
283.48
421.11
35.50
90.25
431.43
64.38
204.96
52.35

2002
58.46
102.84
267.53
323.85
50.05
113.40
480.77
59.06
109.25
71.60

2003
63.35
129.45
338.53
390.22
54.41
126.10
581.49
56.96
124.05
92.01

2004
72.00
149.32
410.26
442.36
63.47
142.32
635.21
57.98
141.31
110.90

2005
76.38
171.89
435.56
450.43
70.36
174.79
614.60
60.28
189.79
119.58

2006
80.88
189.05
463.31
464.54
95.84
211.28
614.34
66.94
232.41
133.52

2007
92.44
228.23
553.88
532.07
130.19
256.25
687.60
75.01
288.36
155.86

2008
110.83
278.68
568.49
600.98
183.99
341.18
755.24
91.57
341.72
160.57

2009
109.45
261.00
555.39
564.01
200.90
288.59
695.16
97.81
345.04
166.45

2010
117.02
294.26
680.01
552.59
212.49
309.90
697.80
99.82
436.75
162.45

286.38
95.35
19.66
111.49
296.24
107.58
455.34
95.87
23.53
228.70
462.84
597.34
457.01
222.23
260.87
132.08
6.55
8.67
80.32
430.29
302.23
455.73
210.29
106.98
0.18

238.22
244.33
31.98
162.88
244.26
142.38
533.12
121.42
46.55
131.56
409.17
630.42
479.00
359.32
405.35
176.07
6.47
14.64
68.67
441.74
331.64
563.24
332.86
103.99
92.07

262.79
229.57
36.60
113.24
321.53
173.39
399.40
100.77
75.05
172.84
321.85
528.82
315.13
410.45
417.04
186.93
7.77
17.97
60.26
401.62
302.81
456.25
225.77
142.81
89.01

304.18
237.57
37.71
105.96
397.18
193.37
487.04
104.24
63.10
217.42
389.44
643.85
381.06
529.13
423.53
225.02
8.27
21.49
60.97
499.39
319.14
522.56
242.49
147.17
111.64

338.99
288.27
42.97
144.00
462.26
219.08
558.47
105.33
67.14
261.19
427.84
716.54
421.83
600.75
434.17
252.65
8.86
22.36
73.33
549.37
325.19
604.79
260.82
173.88
133.43

380.18
346.12
45.92
170.77
503.68
241.95
571.79
114.11
77.92
294.25
437.17
721.54
429.49
598.26
439.35
284.36
9.91
20.25
80.35
561.90
342.61
608.21
229.18
197.90
155.23

418.14
396.25
46.07
181.46
550.08
270.28
626.81
118.42
87.32
328.94
460.71
737.59
437.39
656.45
449.69
282.45
10.87
18.82
90.02
607.10
378.26
627.82
220.64
211.76
187.94

462.69
440.39
61.49
231.31
614.79
319.92
694.27
120.20
108.00
396.87
539.01
820.90
489.09
762.09
494.37
342.25
13.16
21.92
112.37
680.92
435.14
720.34
225.91
238.77
234.74

479.07
492.71
84.49
263.84
733.59
421.68
751.26
126.58
131.53
468.78
627.83
883.83
550.37
862.23
513.85
378.20
13.55
23.61
140.92
762.40
528.85
789.92
265.95
286.69
274.87

442.52
470.61
90.23
249.66
664.01
362.15
703.69
125.97
154.15
434.15
614.02
837.81
506.26
830.53
496.68
318.04
12.78
23.37
153.91
724.57
491.06
752.15
277.43
281.25
237.33

506.36
549.30
99.85
301.87
650.64
365.30
696.73
123.71
176.54
382.03
570.34
811.64
484.12
789.81
524.96
330.50
15.05
27.76
163.66
635.16
540.05
700.90
315.72
300.14
263.59

76.8
476.1
407.9
170.8
119.6
239.6
53.0
29.0
650.1
67.0
23.2
35.9
5.9
255.4
101.2
150.2
129.7
220.2
103.8
47.6
78.7
53.8
50.1
180.6
143,309.2

179.35
125.38
165.38
38.37
140.65

235.56
112.14
117.42
67.17
117.36
190.34
40.72
356.05
273.49
13.64
546.32
16.46
98.43
54.30
174.49
409.34
108.56
170.93
162.87
234.60
145.37
194.02
225.19
150.96
170.56
407.65
330.03
660.07
308.01
58.52
46.47
95.64
37.50
51.06
255.72
293.87
308.08
228.37
21.79

242.83
151.29
212.29
53.57
238.25
193.56
41.18
288.88
230.13
23.27
556.79
14.62
90.67
41.90
215.41
347.53
140.38
141.76
147.29
168.95
118.14
212.28
263.79
82.20
170.51
394.04
297.12
556.22
294.61
39.02
44.63
109.96
102.42
62.05
346.07
318.36
330.25
141.95
20.91

249.88
173.95
260.36
52.40
240.76
230.88
49.36
349.15
303.55
27.87
680.55
17.00
95.37
42.41
225.60
427.60
151.26
155.15
148.26
192.15
123.71
253.23
325.70
124.94
163.62
474.65
368.33
633.09
304.46
39.74
52.92
141.10
138.40
70.79
362.49
360.62
343.86
136.33
21.73

261.60
209.31
336.30
54.66
254.49
269.25
55.20
399.09
373.44
31.76
699.27
20.38
103.93
45.16
265.24
479.76
175.31
205.67
152.61
201.92
131.26
298.76
354.10
156.49
166.62
531.82
417.71
689.39
328.12
41.32
59.23
185.40
161.30
84.15
435.70
417.15
367.72
162.56
24.29

299.75
228.26
366.37
58.82
277.61
267.95
56.06
401.00
408.28
39.51
756.11
20.57
112.32
50.48
311.11
491.97
219.71
256.94
166.12
199.55
139.82
303.60
356.37
174.26
206.83
553.26
425.21
684.92
362.69
42.37
59.77
213.62
157.56
119.61
540.77
416.46
385.36
198.27
26.21

315.72
274.69
414.93
64.27
294.25
354.79
60.51
415.82
379.65
39.71
774.02
23.36
120.09
58.99
343.17
516.55
256.66
317.02
181.81
220.71
148.29
320.37
379.56
184.13
236.84
569.97
459.03
696.22
366.68
45.83
63.46
222.17
223.63
152.09
588.16
422.77
390.92
246.73
29.27

347.99
379.63
491.16
74.05
321.27
469.27
69.25
457.40
445.83
42.13
893.97
25.56
137.13
69.77
410.23
588.68
350.13
371.25
210.34
249.84
163.71
379.97
454.71
193.01
257.87
635.16
530.90
735.44
371.62
49.36
70.38
261.48
249.66
202.86
665.15
472.41
408.67
337.75
33.96

397.10
452.93
578.11
83.74
333.34
532.41
82.76
490.27
435.28
47.40
986.45
26.20
166.73
81.16
518.75
636.54
413.10
479.52
238.75
325.94
182.70
451.58
537.58
175.38
226.36
673.24
586.38
812.03
384.86
52.63
79.02
260.75
127.66
265.99
764.56
478.86
432.90
455.37
44.31

351.47
344.26
451.94
77.43
263.16
489.32
84.45
457.95
396.68
41.56
914.50
29.24
168.08
79.03
419.25
598.54
319.65
402.24
254.29
261.53
173.04
438.62
484.40
173.31
194.94
595.13
532.75
821.35
359.72
47.71
75.52
221.80
97.80
184.56
736.74
395.76
430.10
564.18
45.72

359.15
311.01
421.02
84.34
306.93
469.45
85.03
447.52
482.29
46.24
939.78
32.44
190.70
89.08
457.24
577.31
319.79
465.01
279.50
220.01
191.28
418.48
462.65
208.37
227.83
561.70
608.33
846.59
383.64
51.51
72.91
251.09
104.45
202.72
755.68
404.13
446.92
441.66
48.23

100.3
148.1
154.6
119.8
118.2

32.33
305.13
227.57
11.28
503.88
12.63
56.89
36.51
73.63
293.77
112.83
168.01
111.89
117.08
76.89
19.69
117.10
108.47
311.26
370.29
617.01
208.18
35.97
40.70
98.62
101.07
229.49
305.53
296.88
161.86
9.16

360.2
44.6
102.7
171.3
157.1

163.0
46.7
111.9
310.0
86.5
156.9
235.2
143.9
521.0
96.5
183.4
176.8
149.8
63.4
444.2
2,249.8
77.9
110.0
80.5
64.3
37.2
84.3
43.2
79.1
154.6
100.6
229.3
32.3
50.5
172.9
426.3

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

85

World Consumer Lifestyles Databook 2011

Fish and seafood consumer expenditure 1990/1995/2002-2010

Table: 2.78

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
65.92
9.31
39.26
22.02

% growth
1990-2010
-4.7
155.8
232.0
256.6

5.03
123.76
0.05
11.31
4.16

1995
43.44
16.64
44.00
36.08
11.43
18.31
162.88
0.06
19.12
4.14

2002
35.35
5.43
50.96
38.17
16.66
20.88
91.65
0.05
9.08
7.54

2003
38.70
7.56
64.93
47.45
17.86
21.15
114.63
0.04
10.69
9.17

2004
45.32
10.64
78.94
55.37
18.76
25.82
132.07
0.04
12.42
10.20

2005
45.54
12.46
83.88
57.92
20.47
34.17
136.38
0.04
17.00
10.53

2006
48.27
14.33
89.30
61.25
27.36
43.69
139.87
0.06
21.86
12.13

2007
53.68
17.62
106.83
71.82
36.62
53.53
160.40
0.06
27.30
16.49

2008
62.38
21.93
109.70
82.95
50.98
71.19
179.62
0.08
32.55
16.57

2009
60.24
20.82
107.21
78.40
54.75
60.42
184.90
0.09
33.21
17.70

2010
62.83
23.81
130.36
78.53
56.75
65.00
163.84
0.10
42.65
17.39

37.97
4.90
5.34
7.89
18.51
10.67
91.00
22.89
28.08
34.13
64.51
151.72
44.35
48.80
246.76
7.03
2.81
20.86
6.14
30.86
60.39
109.27
294.22
6.34
0.03

34.09
15.12
9.27
17.09
22.36
14.13
94.32
34.10
50.60
19.72
76.19
160.53
54.38
98.54
384.90
4.48
2.77
43.24
4.62
37.18
61.96
142.08
476.36
6.10
15.34

44.78
16.98
13.65
9.41
44.54
16.32
74.12
32.62
71.71
25.96
62.01
150.48
44.33
138.32
347.05
5.62
3.33
32.15
5.26
36.49
64.69
137.76
314.45
9.20
17.09

54.29
20.49
13.57
10.57
52.51
21.75
84.50
34.97
59.94
35.66
79.80
184.96
53.89
185.62
311.63
7.18
3.55
39.79
5.70
43.89
68.99
183.50
320.50
9.40
21.51

62.97
34.40
14.52
6.62
58.20
24.80
92.49
36.44
64.90
44.61
88.04
206.25
59.75
214.65
338.67
8.54
3.80
39.71
8.28
48.47
73.33
195.19
331.77
11.18
26.69

73.82
41.86
15.35
9.24
72.25
26.56
92.52
40.79
77.39
51.02
90.42
211.46
62.67
201.94
366.53
9.28
4.25
38.67
9.13
45.45
74.79
196.11
292.66
13.18
31.05

84.94
49.84
17.13
9.42
80.20
29.03
106.03
40.37
88.26
59.27
99.30
219.91
68.10
214.69
396.10
9.26
4.66
48.02
11.14
47.23
82.25
212.52
279.76
14.57
37.59

98.12
55.50
21.31
11.54
92.07
35.81
123.85
41.64
110.71
69.27
119.06
248.91
78.27
246.24
433.65
11.28
5.64
54.72
14.80
50.89
95.03
218.73
279.02
16.63
46.71

106.25
62.61
26.40
12.56
103.90
50.14
136.13
44.78
137.41
83.90
128.88
275.97
91.15
273.72
448.05
12.53
5.81
58.36
17.46
53.93
114.52
231.94
304.52
20.21
55.06

102.35
60.98
28.21
11.34
95.51
43.86
124.59
44.57
164.20
74.74
117.35
259.95
65.96
260.92
433.20
13.05
5.48
57.09
18.47
48.95
106.75
216.69
331.66
20.07
48.04

122.39
72.48
31.77
13.04
93.92
44.22
121.03
44.61
191.37
63.78
121.06
254.02
63.70
292.69
460.82
13.14
6.45
68.90
19.23
43.53
117.73
210.62
354.65
21.68
53.69

222.3
1,379.9
495.2
65.4
407.3
314.3
33.0
94.9
581.4
86.9
87.7
67.4
43.6
499.8
86.8
87.0
129.7
230.2
213.1
41.0
95.0
92.7
20.5
241.8
180,861.6

41.45
29.23
26.22
49.45
14.57

38.81
18.34
19.01
100.27
12.29
13.70
30.03
43.06
34.66
7.80
191.48
1.92
42.75
46.98
14.17
173.92
7.39
28.49
45.44
26.52
184.40
21.30
12.43
20.34
134.85
192.26
100.19
73.05
309.22
22.38
26.15
13.80
6.26
7.88
87.67
48.75
28.35
31.89
6.79

66.32
28.59
48.76
79.96
25.19
17.87
29.91
51.12
31.50
14.85
226.80
1.12
47.10
34.66
20.58
252.42
11.80
27.44
43.60
19.17
133.54
22.29
25.80
10.72
126.77
207.20
102.64
68.29
336.96
27.19
29.83
7.62
19.67
9.55
124.48
60.87
31.50
22.52
9.61

67.80
33.10
58.57
78.21
26.41
22.56
35.83
61.91
42.81
17.62
265.13
1.32
50.11
34.72
21.26
301.55
15.55
29.89
43.47
21.87
137.48
27.05
33.10
15.95
127.26
257.58
121.21
80.48
354.34
30.11
35.33
10.64
26.67
10.48
131.27
65.84
32.48
22.61
10.03

68.65
36.44
73.46
81.60
29.00
27.47
39.91
66.85
53.35
20.37
279.90
1.60
55.52
36.55
25.19
319.80
19.22
41.13
45.21
23.01
143.47
33.71
37.08
19.61
137.07
292.31
131.56
89.05
388.97
34.42
40.86
12.25
32.27
13.11
158.82
71.15
34.21
29.07
11.21

76.34
39.37
80.24
87.80
31.73
28.50
41.21
67.99
61.32
25.35
314.28
1.60
60.77
40.34
30.00
318.70
22.69
50.88
48.58
23.02
150.36
35.08
38.44
22.14
158.77
307.45
133.82
96.45
438.87
38.60
43.62
16.39
31.28
19.07
198.37
74.71
36.31
35.82
12.50

82.36
47.66
90.50
95.94
33.73
41.93
44.53
74.15
62.76
25.48
330.48
1.68
65.44
46.52
33.35
340.29
29.40
62.10
53.43
25.27
156.90
37.27
38.58
24.53
178.22
322.58
145.15
103.61
454.11
45.78
48.20
18.62
45.10
25.19
217.07
82.75
37.88
45.48
14.28

94.17
66.52
108.92
110.53
37.39
55.27
51.21
83.59
77.35
27.34
378.85
1.76
74.85
54.70
40.00
390.00
43.22
77.70
61.74
30.46
170.40
46.30
45.33
25.70
192.43
367.41
166.11
114.80
465.57
54.67
54.88
22.07
50.65
33.89
246.93
94.98
39.26
62.56
16.89

111.10
80.59
117.47
125.01
39.02
65.78
61.49
89.81
77.02
31.08
425.79
1.73
91.05
63.28
50.76
434.81
52.69
100.37
69.61
36.05
187.35
55.14
52.73
23.28
168.52
395.04
183.15
129.46
487.66
65.07
63.38
24.97
26.16
44.64
285.46
92.91
40.39
84.69
22.34

101.18
61.90
91.98
115.58
30.82
60.06
62.91
83.50
71.28
27.51
399.61
1.87
92.18
61.30
41.29
352.28
39.10
83.53
74.00
29.05
174.90
54.09
67.23
23.09
145.22
352.33
166.07
123.44
459.73
64.99
62.31
21.35
20.26
31.30
275.53
77.57
40.14
105.79
23.11

105.78
56.37
87.59
125.90
35.97
57.48
63.43
82.18
88.15
30.78
421.33
2.01
104.96
68.79
45.32
336.33
39.17
95.81
81.04
24.52
191.24
51.81
65.13
27.86
170.37
337.20
178.78
134.14
500.01
76.48
61.90
28.01
21.77
34.76
284.03
79.12
42.20
83.56
24.27

155.2
92.8
234.0
154.6
146.9

25.33
37.99
30.93
6.63
155.33
1.53
20.00
32.42
5.21
105.86
7.65
25.40
22.09
156.69
8.51
0.73
15.20
87.28
140.18
102.31
51.56
193.75
9.78
20.96
19.55
11.47
76.26
49.49
32.04
18.82
2.58

1,193.6
32.4
117.0
277.2
318.1

150.4
116.3
185.0
364.2
171.2
31.3
424.8
112.2
769.7
217.7
412.1
277.3
266.9
22.1
509.1
8,793.6
83.2
95.2
140.5
74.7
160.1
158.1
682.3
195.3
43.3
202.9
272.4
59.9
31.7
344.1
839.4

Source: National statistical offices/OECD/Eurostat/Euromonitor International

86

Euromonitor International 2011

Section 2 World lifestyle trends Eating

Milk, cheese and eggs consumer expenditure 1990/1995/2002-2010

Table: 2.79

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
8.11
72.16
151.07
221.80

% growth
1990-2010
62.3
72.3
160.3
86.4

41.76
244.80
23.01
41.73
50.51

1995
5.80
133.59
174.17
259.24
31.80
53.98
299.77
25.16
109.55
44.20

2002
6.67
43.00
168.67
224.06
43.98
66.10
199.21
25.00
65.63
58.24

2003
7.23
54.87
205.26
273.44
47.57
68.36
245.56
23.90
75.24
71.58

2004
8.29
63.30
243.98
313.72
50.26
83.84
277.14
24.44
85.88
91.34

2005
8.62
72.35
257.54
323.09
54.09
110.00
280.50
25.51
114.79
96.17

2006
8.93
79.70
272.59
336.81
71.99
137.47
285.15
28.44
141.02
101.61

2007
10.26
96.22
324.55
389.72
95.98
162.39
324.43
31.95
174.42
131.69

2008
12.36
117.69
332.05
444.53
133.78
213.79
361.18
39.19
209.27
154.57

2009
12.29
110.29
323.67
417.91
143.57
177.29
358.24
42.23
213.19
156.26

2010
13.16
124.32
393.28
413.45
148.38
187.80
327.78
43.37
272.67
151.62

180.87
37.68
5.31
28.67
148.12
71.18
251.98
22.39
10.08
152.45
313.85
289.83
205.68
139.43
77.64
52.05
18.46
8.18
35.53
199.71
279.27
241.85
98.91
43.88
0.09

174.83
116.17
7.76
87.06
122.84
94.21
291.10
29.28
12.64
87.15
326.06
323.69
234.37
233.29
125.11
74.62
19.15
19.68
33.38
193.17
301.09
306.33
171.14
41.55
48.82

190.97
98.60
13.19
68.02
151.96
118.95
255.21
29.13
13.26
107.75
270.53
276.15
199.95
312.66
86.61
97.32
23.59
20.40
25.60
163.96
280.88
275.52
131.14
54.21
36.73

219.70
104.65
14.80
64.27
187.68
137.20
309.14
30.36
10.52
137.90
343.25
339.11
229.79
415.16
89.94
124.42
25.53
22.53
25.72
201.94
302.88
331.94
137.76
55.72
46.09

243.90
126.31
16.36
54.02
218.33
155.61
346.05
31.10
10.75
178.44
389.29
376.49
258.70
471.60
102.39
148.38
28.28
23.93
32.21
217.51
311.17
374.77
144.36
65.01
55.42

272.37
147.92
17.08
72.55
232.62
169.00
348.17
33.61
12.10
197.93
389.94
377.68
258.81
481.87
111.10
154.78
30.72
25.89
34.78
230.62
338.18
382.03
131.35
74.83
64.48

298.04
168.68
18.39
79.76
252.31
175.23
350.42
34.69
13.07
218.93
409.14
385.35
265.54
536.97
121.28
157.62
32.02
30.11
38.80
249.70
374.94
397.21
123.53
79.68
78.07

328.43
186.84
21.38
99.25
287.43
212.92
405.57
35.68
15.50
258.50
462.23
432.44
297.53
627.60
131.61
195.94
38.08
35.18
48.70
281.52
429.58
422.98
121.17
89.64
96.56

338.26
208.14
26.52
110.85
351.17
286.36
472.64
37.96
18.19
358.62
576.50
506.87
333.99
715.56
134.73
222.28
38.91
38.43
55.52
319.57
519.34
460.65
136.55
107.29
114.18

311.13
201.49
29.06
101.97
333.80
248.57
415.76
38.10
20.55
294.28
540.29
477.70
342.79
692.58
131.88
197.59
38.71
38.29
57.35
311.46
480.22
430.69
154.40
105.01
98.05

354.43
236.43
31.23
119.55
316.41
250.58
404.39
38.27
22.65
268.93
531.89
464.54
333.14
697.36
142.95
208.65
46.39
46.21
58.56
272.99
530.48
413.64
165.00
111.92
109.51

96.0
527.5
487.8
316.9
113.6
252.0
60.5
71.0
124.7
76.4
69.5
60.3
62.0
400.1
84.1
300.9
151.3
465.2
64.8
36.7
90.0
71.0
66.8
155.1
119,530.9

71.66
83.85
115.19
25.42
106.86

79.44
69.77
80.17
39.07
87.54
154.96
4.87
246.47
184.89
5.09
397.31
44.80
39.57
23.45
87.17
164.26
49.90
92.53
16.20
111.77
73.51
106.18
104.37
51.44
69.32
196.94
310.01
563.09
129.48
27.13
6.34
81.36
23.00
34.44
169.41
180.24
143.04
106.62
6.42

71.97
95.71
104.42
27.94
160.51
156.58
5.72
200.03
142.53
8.55
327.47
39.03
39.28
18.28
107.48
160.41
66.46
60.59
14.02
82.66
74.38
148.27
151.03
26.20
68.80
189.35
264.52
396.93
159.81
26.92
8.63
89.54
50.81
36.20
213.76
190.38
161.27
67.06
9.38

77.51
112.33
141.25
27.60
167.72
187.14
6.79
243.60
179.74
10.13
375.43
43.10
41.53
18.52
110.24
213.04
100.16
68.32
13.27
95.58
79.29
183.19
197.02
38.94
79.48
229.85
332.15
451.65
167.69
29.42
10.24
117.50
70.43
40.86
221.55
210.36
167.87
65.43
10.46

81.50
133.32
164.71
28.56
183.50
215.06
7.85
263.18
216.31
11.50
413.67
49.37
45.60
19.74
127.54
237.86
131.99
94.02
13.72
102.55
85.15
193.12
221.31
48.09
88.40
260.12
366.57
486.23
187.92
32.04
12.28
143.84
82.70
50.14
263.57
242.22
179.91
77.91
11.64

91.49
143.52
176.14
30.05
196.28
217.07
8.44
252.22
237.61
14.31
440.17
53.80
49.56
22.07
148.98
233.71
144.21
111.93
14.87
106.13
91.40
197.43
220.29
53.64
110.85
271.27
355.19
485.32
212.20
34.83
12.82
170.32
77.51
71.15
323.83
251.05
183.84
94.33
13.15

97.31
172.33
203.40
32.01
203.95
289.74
9.19
258.69
223.45
14.46
450.20
59.16
53.16
25.81
163.58
244.27
161.55
134.00
16.63
121.91
97.40
208.09
227.12
57.45
127.03
281.34
387.46
487.47
219.33
39.70
13.89
175.57
108.50
90.54
348.71
264.45
188.24
117.42
15.21

105.39
237.46
264.20
37.08
222.26
354.57
10.80
296.08
263.85
15.33
507.22
65.00
60.63
30.54
194.15
269.89
223.57
168.36
19.18
160.48
107.88
254.36
282.03
59.86
141.70
316.60
440.20
511.67
227.45
44.80
16.08
204.80
119.94
118.97
390.51
298.73
203.33
160.44
18.13

118.69
282.49
309.69
42.04
227.89
455.33
13.24
363.76
258.20
17.24
551.73
66.62
73.64
35.53
243.13
325.21
266.28
228.61
21.71
210.17
120.94
311.90
332.67
54.20
124.59
336.59
478.86
547.33
240.67
50.10
18.83
230.04
60.94
154.42
444.57
299.74
217.31
216.73
24.15

104.20
212.95
243.60
38.99
179.73
415.85
13.84
339.91
235.86
15.27
504.47
74.41
74.47
34.61
195.04
288.46
217.59
191.78
23.00
168.80
114.97
295.68
320.19
53.41
109.75
297.28
432.47
564.25
229.24
47.47
18.74
196.65
46.14
105.78
429.78
240.68
216.15
270.23
25.28

105.60
191.83
220.55
43.05
209.42
399.42
14.26
332.67
284.48
17.00
516.72
82.63
84.37
39.02
211.43
277.88
217.91
224.13
25.15
146.32
129.39
290.06
308.88
64.01
132.22
282.49
476.78
565.94
249.67
53.36
18.82
214.35
48.53
115.09
438.00
240.01
225.79
212.34
26.84

47.4
128.8
91.5
69.3
96.0

3.05
211.05
143.42
4.19
382.93
34.20
20.20
15.30
37.16
111.22
49.72
79.99
11.84
51.40
34.77
7.78
39.24
50.08
161.50
336.77
476.13
69.38
13.23
3.69
72.23
67.94
158.42
179.69
145.48
59.23
2.80

349.7
33.9
88.5
553.5
200.2

367.2
57.6
98.4
305.5
34.9
141.6
317.8
155.0
468.9
149.9
338.2
180.2
112.3
151.7
734.1
3,871.2
63.1
164.0
74.9
41.6
18.9
259.9
303.4
410.7
196.7
69.4
176.5
33.6
55.2
258.5
858.1

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

87

World Consumer Lifestyles Databook 2011

Oils and fats consumer expenditure 1990/1995/2002-2010

Table: 2.80

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
29.92
17.51
32.72
72.32

% growth
1990-2010
-22.6
83.3
78.1
9.3

13.79
68.86
4.39
16.69
26.31

1995
15.28
28.34
30.26
68.95
9.11
39.68
72.62
5.18
28.70
18.91

2002
12.48
9.70
25.84
49.08
12.96
41.45
38.44
5.66
18.28
22.97

2003
13.48
13.38
31.41
58.59
13.55
45.64
46.66
5.92
23.65
26.90

2004
16.21
15.60
37.32
65.82
14.13
54.29
52.06
6.41
26.96
28.51

2005
16.79
17.83
39.38
66.44
14.85
68.65
51.22
7.03
35.68
29.03

2006
17.08
19.87
41.68
67.94
19.78
80.74
51.58
8.11
44.04
28.42

2007
19.14
24.39
49.61
77.19
26.43
98.13
58.20
9.68
54.90
36.84

2008
22.51
30.07
50.76
86.49
36.78
130.25
64.29
12.60
63.46
52.70

2009
21.98
28.24
49.47
81.37
39.46
110.42
68.89
14.16
64.01
50.73

2010
23.16
32.09
58.28
79.01
40.72
117.82
57.11
15.03
81.28
47.69

16.06
20.44
3.27
14.75
55.54
18.65
56.17
13.65
8.11
54.90
80.64
63.82
51.44
60.20
31.87
18.48
9.01
9.87
14.80
79.89
34.95
62.83
84.11
35.10
0.10

13.93
50.59
5.61
21.34
37.30
24.68
69.51
20.60
10.24
30.99
54.90
64.25
52.30
117.09
46.11
33.69
6.80
19.19
15.66
60.87
36.71
88.00
150.58
31.74
43.94

15.61
45.71
5.18
18.76
36.68
30.42
51.84
21.10
9.82
27.18
36.08
50.68
41.25
139.54
46.42
29.89
4.23
13.99
10.86
36.00
33.04
88.20
118.20
38.67
40.81

18.00
51.10
6.25
19.79
44.96
45.73
61.46
23.20
7.75
32.71
43.80
60.57
47.05
192.72
46.49
36.22
7.04
16.53
11.68
49.05
33.72
112.55
127.35
40.67
51.21

20.09
61.44
7.28
20.88
51.90
40.05
68.23
24.91
7.99
41.35
48.78
66.50
51.32
219.58
46.27
40.94
7.66
18.13
12.73
52.20
40.45
127.73
137.21
46.26
61.58

22.55
70.93
6.94
26.02
59.73
42.67
68.73
25.07
9.14
42.92
47.47
66.33
49.86
240.33
45.86
43.06
6.90
16.02
13.08
52.77
33.80
137.10
121.20
52.44
71.64

24.79
81.27
7.35
28.43
65.01
45.34
67.95
26.29
9.90
42.74
50.13
69.02
50.88
281.96
47.65
42.13
6.19
20.04
13.11
58.06
36.39
149.87
116.72
57.42
86.74

27.47
91.01
10.26
36.85
75.62
55.12
78.44
27.64
11.81
49.55
56.55
74.35
55.83
335.58
51.59
50.22
8.49
22.30
15.00
64.74
42.16
161.19
118.13
64.45
107.29

28.39
101.56
15.51
42.93
96.31
73.23
97.32
29.91
13.98
62.05
71.20
85.38
61.58
390.34
52.87
54.54
9.66
23.02
19.01
72.35
51.10
160.26
138.47
77.02
125.46

26.24
97.03
16.30
40.43
82.65
62.89
91.85
29.97
15.92
53.86
69.32
80.38
54.53
382.93
50.35
44.26
8.76
21.54
19.27
76.70
47.63
138.85
147.97
75.30
107.73

30.04
114.37
18.15
49.11
75.66
63.16
91.02
29.80
17.67
61.15
58.80
77.46
52.03
329.29
52.46
45.71
10.87
25.00
18.84
72.25
51.93
148.56
164.55
80.24
120.41

87.1
459.6
455.6
232.9
36.2
238.6
62.1
118.3
117.8
11.4
-27.1
21.4
1.1
447.0
64.6
147.4
20.6
153.2
27.3
-9.6
48.6
136.5
95.6
128.6
126,439.6

28.67
34.23
59.13
9.33
15.93

43.43
29.40
32.78
13.79
12.19
16.54
36.46
31.36
36.62
3.36
53.11
21.05
20.93
14.88
31.47
69.86
28.56
37.35
14.86
27.40
20.27
44.07
34.91
27.07
63.49
83.13
63.50
85.44
24.90
12.08
47.37
43.19
10.06
13.96
47.10
30.23
36.02
35.07
3.98

46.47
24.89
40.30
9.58
15.95
19.53
40.59
23.98
28.22
5.94
50.25
14.75
18.17
8.78
36.62
60.55
39.21
26.29
12.80
19.86
14.63
41.29
36.61
14.52
50.65
48.72
43.76
61.64
20.74
9.59
41.18
40.96
18.76
15.72
55.05
30.55
33.39
22.27
3.54

51.44
28.51
48.06
10.00
16.33
24.11
48.07
27.61
35.60
7.12
55.72
15.66
19.04
8.59
38.53
72.03
48.42
27.04
12.78
22.67
15.77
51.75
45.38
22.37
56.95
57.76
54.33
68.91
21.80
12.21
49.68
53.43
25.55
17.67
56.34
33.18
35.58
22.80
4.31

56.18
31.72
56.64
10.38
17.49
28.38
53.56
29.64
42.81
8.26
58.75
17.26
20.60
8.86
45.48
78.73
48.62
33.30
13.49
23.97
17.60
67.43
48.45
28.90
76.30
62.92
58.31
75.17
23.98
13.40
55.06
58.98
28.21
21.39
66.19
36.43
38.39
27.09
5.05

63.64
34.72
54.74
10.96
17.99
30.22
53.75
27.67
47.18
10.14
60.79
19.21
22.16
9.61
53.06
80.38
53.20
35.62
14.49
23.89
20.00
62.85
48.21
31.05
86.22
64.78
58.04
73.95
25.80
14.47
54.72
67.54
25.20
29.59
80.29
37.30
40.01
32.45
5.71

69.46
39.15
56.68
11.88
17.93
41.78
58.42
29.09
44.32
10.02
62.20
23.91
23.62
10.94
58.34
93.53
52.74
39.22
16.03
26.92
22.79
62.76
49.16
31.42
97.81
65.54
56.90
78.89
24.86
16.51
55.94
66.56
32.55
36.77
85.37
40.12
42.42
40.51
6.50

78.92
51.68
70.94
13.68
18.78
51.16
67.86
34.09
52.32
10.66
69.91
25.53
26.92
12.58
69.34
98.44
63.83
47.49
18.59
31.07
27.04
72.65
59.72
32.79
107.72
69.57
62.57
84.44
24.85
18.90
61.34
83.65
34.93
49.13
94.39
45.06
44.32
55.77
7.61

92.78
58.99
86.11
15.41
18.53
75.59
81.54
38.65
51.18
12.03
75.25
25.70
32.72
14.24
87.59
108.63
69.11
66.91
21.19
43.02
31.86
94.99
69.65
29.71
94.01
70.71
65.81
88.23
25.46
21.24
68.05
99.88
16.80
63.83
106.08
52.54
49.19
74.79
9.87

84.83
42.71
61.16
14.33
14.47
68.00
83.77
36.61
46.80
10.58
68.49
28.33
32.99
13.51
70.65
99.11
67.47
61.38
22.62
34.52
31.77
90.14
54.87
29.29
81.49
58.77
56.42
87.70
23.49
20.43
64.27
93.40
11.94
43.79
102.46
41.37
48.48
92.69
10.10

89.50
36.76
56.14
15.87
16.51
65.29
84.70
35.97
56.47
11.78
66.12
31.10
37.31
14.85
76.81
98.69
69.21
72.91
24.94
29.45
35.81
84.04
50.36
35.11
96.95
53.70
62.34
90.47
24.70
23.54
61.35
101.05
11.79
47.66
102.92
40.78
50.16
72.86
10.63

212.2
7.4
-5.1
70.1
3.6

31.50
26.32
28.51
2.80
43.70
16.41
13.09
10.66
13.46
48.28
28.69
22.54
10.73
17.73
19.62
3.31
20.94
48.64
78.76
81.95
73.62
21.22
7.27
41.44
41.73
18.55
45.87
33.68
36.59
23.34
1.58

754.3
-17.1
242.1
387.0
81.3

168.9
36.7
98.1
320.4
51.3
89.5
185.0
39.3
470.8
104.4
141.3
223.5
132.4
102.0
328.3
1,422.7
67.7
99.3
-31.8
-23.9
22.9
16.4
223.8
48.0
142.2
156.9
124.4
21.1
37.1
212.2
572.6

Source: National statistical offices/OECD/Eurostat/Euromonitor International

88

Euromonitor International 2011

Section 2 World lifestyle trends Eating

Fruit consumer expenditure 1990/1995/2002-2010

Table: 2.81

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
18.18
74.90
102.08
136.29

% growth
1990-2010
12.3
42.8
223.4
43.1

4.49
154.07
22.73
76.18
15.95

1995
9.79
104.64
121.80
142.79
10.13
16.57
173.08
26.28
107.48
10.40

2002
10.97
34.60
131.31
112.27
15.73
22.09
106.92
21.79
66.34
16.63

2003
11.67
44.93
165.57
135.62
16.73
23.95
134.39
20.85
74.58
20.42

2004
13.27
51.65
200.31
154.11
18.93
29.98
155.20
21.14
86.05
23.84

2005
13.80
60.67
212.56
157.29
20.93
41.56
160.20
21.84
114.13
27.76

2006
14.37
67.12
226.00
162.57
28.24
50.87
164.47
24.19
139.88
41.29

2007
16.36
81.39
270.09
186.60
38.59
64.10
188.70
26.96
170.97
43.52

2008
19.51
100.03
277.14
211.20
55.21
87.57
211.36
32.81
199.84
56.04

2009
19.23
94.36
270.70
198.54
61.00
76.60
219.65
35.00
200.96
48.36

2010
20.42
106.99
330.10
194.98
65.20
84.61
194.60
35.69
256.23
49.09

148.53
13.18
6.46
43.36
55.54
32.53
117.69
9.44
16.02
42.25
114.69
140.10
129.17
76.99
78.49
42.78
12.78
7.23
22.35
41.39
165.33
136.29
116.63
22.47
0.06

129.83
31.67
10.24
59.81
45.66
43.06
115.39
9.47
20.67
23.31
135.19
146.39
132.82
119.72
122.97
37.26
13.01
14.93
17.38
47.75
176.01
163.96
187.69
24.69
21.70

149.42
44.39
13.49
44.00
59.94
58.41
102.19
5.52
15.31
29.36
122.03
135.11
109.80
148.80
144.77
38.37
13.47
17.66
16.80
59.36
146.16
128.67
130.04
40.33
20.48

173.80
51.67
13.94
39.53
73.73
63.78
128.98
5.51
11.66
35.01
148.97
166.67
132.54
190.19
138.63
46.57
14.73
22.01
17.45
69.70
153.98
167.97
129.68
42.50
25.51

194.88
60.71
15.46
50.76
85.48
71.63
149.72
5.25
11.49
52.85
168.47
189.80
146.58
216.10
135.86
52.76
15.47
20.48
22.84
68.98
161.68
188.17
140.56
50.91
33.18

219.92
82.70
16.77
60.52
91.99
78.71
154.10
5.72
12.54
65.62
173.97
190.24
147.93
214.67
143.78
54.21
18.22
17.93
24.93
71.99
168.19
180.91
129.93
60.65
38.60

243.17
97.26
20.28
65.03
100.94
82.42
161.50
5.97
13.03
76.53
178.31
194.57
151.13
224.06
155.66
58.39
18.40
21.36
30.11
74.31
187.67
169.16
120.25
66.82
46.73

270.64
108.12
23.80
82.76
113.74
100.02
180.93
6.24
14.90
92.58
218.92
213.50
168.65
257.83
173.48
76.53
23.04
24.99
39.01
79.88
216.46
205.86
125.18
76.93
58.52

281.71
121.10
27.65
95.00
136.11
131.16
197.95
7.32
16.87
129.67
243.68
236.11
189.35
288.66
181.97
91.30
24.26
27.12
47.85
87.43
263.92
240.87
135.69
94.35
68.69

261.77
116.78
30.35
90.38
126.15
113.33
182.17
7.03
18.39
100.69
216.53
222.29
207.97
274.78
177.51
66.63
21.53
27.06
52.26
81.37
245.39
232.28
147.81
94.61
59.92

301.31
137.28
33.50
109.02
119.14
114.33
181.48
6.87
19.55
89.19
227.24
216.56
200.95
264.14
188.77
68.89
22.22
32.75
55.77
73.46
270.89
213.04
157.41
103.16
67.04

102.9
941.8
418.5
151.4
114.5
251.4
54.2
-27.2
22.0
111.1
98.1
54.6
55.6
243.1
140.5
61.0
73.9
353.0
149.5
77.5
63.8
56.3
35.0
359.1
120,963.2

66.00
31.89
31.81
25.96
34.69

87.24
24.92
20.91
43.45
27.70
50.79
22.87
110.18
128.08
5.41
128.94
8.41
52.60
10.71
29.24
94.93
14.06
39.41
30.97
39.99
94.15
56.47
41.96
30.12
115.14
144.74
124.22
235.26
302.98
28.45
35.09
65.12
8.33
10.46
94.09
85.44
75.17
78.79
6.98

123.03
39.22
32.09
24.44
48.23
48.09
22.10
116.86
112.08
10.57
136.21
6.21
44.85
11.46
38.83
108.88
20.61
27.44
22.24
29.75
67.65
47.26
71.56
20.67
103.96
147.86
110.58
192.16
291.23
22.94
42.38
56.67
19.90
12.95
141.83
113.61
86.85
52.24
8.93

128.95
46.69
49.94
27.48
46.25
56.71
26.21
142.09
143.13
12.70
160.25
7.05
46.90
11.91
41.00
133.10
29.42
34.16
25.30
34.56
71.07
58.24
92.37
32.23
112.80
201.35
140.55
232.59
304.64
28.84
49.82
76.85
28.87
14.96
150.75
130.54
89.28
51.70
10.50

136.05
54.30
63.18
28.05
46.09
63.69
29.18
155.39
173.34
14.65
174.45
8.28
50.67
12.95
48.93
160.20
33.83
45.05
25.78
37.17
76.49
63.69
106.47
40.87
137.88
236.28
162.55
245.56
336.70
31.72
54.74
95.64
35.30
18.58
183.76
152.94
90.20
61.31
11.21

154.54
58.26
68.91
29.04
53.19
63.52
30.25
153.43
182.25
18.14
195.84
8.47
54.40
14.73
57.95
154.74
41.22
55.97
27.14
39.08
83.37
64.44
109.23
44.89
166.26
260.78
169.45
262.95
373.63
35.03
55.03
118.23
33.05
26.97
231.17
165.35
97.75
76.06
12.73

169.79
71.36
83.29
30.87
59.45
83.30
31.96
163.66
154.96
18.08
213.14
9.26
57.95
17.46
63.43
165.93
52.59
68.63
28.84
44.60
90.95
69.12
115.11
46.43
190.58
289.86
182.42
269.24
383.13
40.48
58.44
127.74
47.17
34.60
254.70
179.80
102.77
95.09
14.49

193.68
101.75
123.26
35.45
66.05
95.49
36.60
184.35
172.94
19.48
250.00
9.80
65.80
20.98
75.41
182.42
72.99
86.34
32.68
62.48
103.52
91.79
139.58
50.07
208.59
336.72
213.15
289.17
391.33
46.64
65.72
155.89
53.72
47.04
291.64
199.10
108.81
129.60
17.19

228.74
126.16
129.05
40.09
70.82
127.26
43.73
208.94
165.22
22.26
285.80
9.82
79.68
24.75
95.69
204.07
86.08
117.09
36.13
74.98
118.19
111.27
166.15
46.95
188.22
371.18
237.30
325.85
408.67
53.19
74.71
171.65
27.98
62.96
339.25
184.11
114.57
174.00
22.87

209.12
98.07
106.15
37.45
55.84
117.63
44.53
194.29
147.63
19.80
274.35
10.77
79.99
24.39
77.54
183.76
64.38
90.28
37.92
60.39
114.54
105.34
171.78
47.88
166.40
341.02
216.45
333.65
385.47
51.77
72.15
146.74
21.63
44.80
326.96
143.61
114.23
215.95
23.87

220.06
90.92
99.93
41.53
64.94
113.17
44.70
190.91
177.29
22.26
294.79
11.75
90.54
27.78
84.60
179.56
64.97
103.18
41.12
52.37
126.69
95.69
166.53
58.99
197.96
338.00
240.55
347.95
415.30
60.21
70.21
174.71
23.14
50.33
338.60
139.64
119.79
169.72
25.50

233.4
185.1
214.1
60.0
87.2

21.45
97.71
102.98
5.31
119.48
6.57
36.52
5.79
10.88
61.02
13.39
72.20
17.87
81.27
28.27
2.84
37.19
64.73
106.99
113.52
206.01
165.32
13.96
28.18
67.39
21.79
78.44
84.22
75.29
60.14
2.97

1,784.7
26.3
57.0
236.3
207.8

108.4
95.4
72.2
319.1
146.7
79.0
147.9
380.0
677.8
194.3
385.4
42.9
130.1
55.9
238.5
5,763.8
58.6
205.8
215.9
111.9
68.9
151.2
331.3
149.2
159.3
130.9
331.7
65.8
59.1
182.2
758.9

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

89

World Consumer Lifestyles Databook 2011

Vegetables consumer expenditure 1990/1995/2002-2010

Table: 2.82

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
106.36
126.78
135.36
72.77

% growth
1990-2010
-17.5
-35.6
167.8
287.0

26.61
187.07
23.44
61.38
39.94

1995
66.13
108.60
133.98
122.39
28.30
60.74
244.80
24.47
70.47
31.02

2002
52.78
30.80
143.94
130.99
43.39
44.69
154.05
20.97
43.94
59.56

2003
56.45
38.03
180.36
163.01
46.64
47.88
192.70
20.20
50.92
68.34

2004
63.41
43.60
217.53
190.39
49.51
59.93
221.37
20.44
60.90
76.38

2005
65.82
49.29
230.62
199.31
54.13
78.85
228.09
21.10
82.59
84.71

2006
69.30
54.01
245.02
210.93
72.66
97.53
233.75
23.35
102.42
98.68

2007
76.58
64.79
292.63
247.48
98.48
117.29
267.81
26.00
125.34
129.62

2008
88.45
78.77
300.12
286.01
139.36
155.52
299.73
31.66
146.27
143.24

2009
84.81
73.11
293.04
280.91
151.89
131.03
283.06
33.61
145.25
133.80

2010
87.75
81.70
362.50
281.61
159.53
140.45
257.09
34.25
183.78
136.90

128.45
116.57
9.37
42.55
92.57
36.57
142.75
53.91
16.40
71.02
140.80
210.30
137.09
81.96
88.67
46.42
23.11
33.71
24.02
213.15
231.04
207.71
276.13
43.08
0.06

121.15
93.43
14.58
56.01
79.32
48.40
213.90
48.57
22.34
39.29
173.16
228.94
162.02
128.97
150.41
60.36
20.97
68.80
22.70
238.73
242.69
256.98
468.49
42.83
27.12

131.13
61.45
17.17
45.54
115.17
65.07
160.41
51.28
20.66
47.88
165.73
196.25
133.11
221.93
171.33
58.30
19.59
45.96
20.98
231.59
235.79
223.12
329.77
63.84
28.49

150.83
56.39
18.84
43.50
141.88
71.03
197.42
51.42
16.66
60.86
204.04
241.92
157.02
301.05
164.41
74.85
21.62
54.47
21.79
234.64
244.82
288.35
351.07
65.89
35.95

167.59
62.87
20.92
52.24
164.68
96.48
225.63
52.96
17.12
75.32
232.48
259.15
169.61
342.90
182.14
89.62
22.20
53.68
25.93
231.49
244.04
327.92
377.97
79.32
40.72

187.46
68.99
22.40
65.16
177.25
102.46
225.01
53.69
19.14
98.44
242.08
266.63
166.46
318.78
192.51
88.35
26.30
52.53
28.21
223.91
257.91
299.09
330.95
91.45
47.37

205.46
76.32
25.20
70.31
197.87
121.32
226.46
60.23
20.76
109.52
250.64
278.59
186.93
337.68
204.67
96.02
27.43
67.55
33.78
213.90
288.93
320.57
318.95
96.84
57.36

226.63
82.73
30.48
90.67
222.98
149.11
274.63
61.43
24.75
154.72
310.23
313.66
211.29
385.13
232.08
126.87
34.96
75.21
42.69
218.06
334.36
340.60
316.45
110.08
71.46

233.52
89.42
38.56
105.87
278.34
185.48
301.70
65.02
29.09
169.33
348.00
330.21
242.79
426.41
248.17
152.43
35.22
78.00
53.19
222.76
405.36
365.97
353.93
133.09
83.70

215.01
82.42
40.63
102.84
235.38
163.59
285.66
65.02
32.90
131.78
307.92
312.08
208.59
405.52
247.09
119.86
32.27
73.71
56.84
182.70
377.73
337.47
381.41
131.55
71.77

245.27
93.06
45.20
126.35
236.48
165.64
284.70
65.00
36.37
104.39
328.96
303.10
202.28
413.78
268.53
121.16
36.51
86.08
59.18
188.95
415.36
336.94
415.95
141.37
79.30

90.9
-20.2
382.7
196.9
155.4
352.9
99.4
20.6
121.8
47.0
133.6
44.1
47.5
404.8
202.9
161.0
58.0
155.4
146.4
-11.4
79.8
62.2
50.6
228.2
137,729.5

102.78
89.71
81.83
36.34
75.53

133.11
73.32
50.75
62.63
63.95
50.91
56.33
157.90
143.62
7.11
176.24
15.38
90.11
23.60
78.32
117.25
40.45
48.93
61.75
76.98
117.92
34.90
50.38
61.02
143.79
167.61
197.04
298.44
260.64
50.58
74.82
90.86
10.44
24.49
190.10
194.81
102.03
103.03
12.02

188.19
92.63
45.13
34.03
134.42
61.39
59.61
150.96
123.32
12.83
183.47
13.87
75.40
20.81
79.44
119.73
45.18
35.44
51.47
56.77
92.10
46.48
75.31
35.12
133.78
156.91
172.00
267.71
280.75
40.75
76.94
98.11
27.70
25.53
217.46
214.44
141.74
59.14
13.03

196.24
95.66
55.65
35.69
138.96
75.91
71.21
181.41
160.57
15.14
213.34
15.82
78.75
21.26
82.00
147.63
80.86
42.70
51.14
65.56
95.95
58.11
98.24
51.74
160.36
191.57
217.17
318.48
293.00
53.08
90.77
136.37
40.70
29.81
221.75
236.10
145.73
56.09
15.68

207.48
108.00
71.90
38.13
150.40
91.51
79.57
197.03
196.20
17.25
236.28
18.65
84.91
22.79
94.42
174.43
92.15
50.93
52.68
70.13
101.32
72.63
115.44
63.93
170.79
216.91
232.92
329.18
320.80
58.72
101.39
152.95
43.34
36.04
259.50
264.30
156.65
66.41
17.48

232.90
117.05
88.41
39.01
165.19
94.70
83.36
192.61
217.51
21.40
259.06
19.16
91.00
25.57
107.67
169.97
90.77
63.60
56.46
72.47
107.44
75.36
117.16
70.75
197.75
229.54
230.31
349.21
364.92
65.28
102.86
188.99
41.12
51.98
313.60
269.16
165.62
79.71
19.52

248.86
137.18
113.35
41.16
176.28
132.38
91.89
218.85
208.11
21.58
264.18
21.60
96.85
29.94
118.10
175.90
140.05
78.44
61.98
82.40
113.47
90.83
122.58
75.71
221.42
239.72
246.23
361.95
375.73
76.01
111.03
198.33
57.78
66.88
332.10
281.53
171.35
98.90
22.20

285.84
183.73
142.62
47.70
194.97
178.52
107.18
253.53
247.86
23.01
300.59
23.61
109.46
35.59
139.29
228.22
144.24
99.29
71.16
108.99
124.75
113.19
142.46
79.64
242.61
270.15
277.47
386.49
386.57
88.17
123.93
231.14
64.31
89.76
365.69
331.97
180.52
134.02
26.08

337.77
211.65
154.95
54.64
203.78
216.71
130.42
286.88
243.56
26.04
331.17
24.17
131.89
41.54
173.42
218.78
175.26
133.82
80.04
136.58
138.68
126.96
166.21
72.81
213.93
287.88
301.17
438.78
406.78
101.30
140.06
257.20
32.56
118.53
409.30
321.71
188.45
178.53
34.29

308.28
155.85
113.93
50.79
161.06
198.33
135.18
266.74
223.11
22.92
304.88
26.95
131.70
40.56
138.03
209.02
148.92
103.34
84.53
110.14
130.87
121.05
168.23
72.19
186.08
254.35
269.73
441.74
386.55
99.47
134.68
218.78
24.26
82.70
395.68
278.11
185.89
218.55
35.50

324.34
137.49
101.02
55.33
188.12
190.26
138.18
261.86
266.10
25.56
328.92
29.87
148.24
45.80
148.34
201.23
150.84
109.00
92.14
95.25
144.08
120.73
163.17
86.91
222.02
242.45
294.94
455.02
419.90
116.88
130.78
249.81
25.54
91.67
395.82
290.27
193.51
169.76
37.59

215.6
53.3
23.4
52.3
149.1

49.51
135.61
105.92
6.22
146.20
11.74
58.95
14.79
37.83
81.15
42.07
71.92
43.92
96.86
10.61
3.73
52.70
102.69
144.17
168.08
290.60
158.23
24.82
62.85
81.53
44.91
187.04
167.20
97.11
110.80
4.90

427.9
37.4
46.2
199.4
242.8

179.1
93.1
151.2
310.8
125.0
154.4
151.5
209.7
292.2
148.0
258.5
51.6
109.8
48.8
1,038.1
4,268.9
64.9
116.2
68.2
75.5
56.6
165.4
371.0
108.1
206.4
104.1
111.6
73.6
99.3
53.2
667.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

90

Euromonitor International 2011

Section 2 World lifestyle trends Eating

Sugar and confectionery consumer expenditure 1990/1995/2002-2010

Table: 2.83

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
19.65
29.80
116.85
122.26

% growth
1990-2010
24.9
13.5
220.3
80.0

11.85
139.86
10.77
15.88
61.88

1995
11.92
37.78
149.58
140.03
17.51
21.09
176.00
10.88
14.07
34.22

2002
12.63
11.35
150.30
119.08
23.16
19.77
109.37
8.61
8.88
18.46

2003
13.32
14.90
187.20
145.08
25.17
21.07
134.73
8.29
12.01
22.74

2004
16.13
17.26
225.12
166.20
25.82
25.11
152.24
8.60
13.31
27.09

2005
16.79
19.76
238.46
170.91
27.94
30.40
153.05
9.09
17.80
36.65

2006
17.08
21.87
253.15
177.93
34.51
35.26
155.43
10.24
21.99
44.94

2007
19.51
26.30
302.16
205.62
45.59
42.74
176.66
11.67
27.23
83.96

2008
23.34
32.10
309.74
234.25
62.55
56.80
196.38
14.57
32.55
71.70

2009
23.01
29.99
302.33
222.69
66.14
47.63
186.49
15.82
33.65
75.03

2010
24.54
33.82
374.32
220.05
67.63
50.61
166.86
16.46
42.14
72.16

38.00
20.78
3.13
26.81
55.54
20.94
248.26
11.65
4.69
68.11
153.85
135.68
174.97
52.54
25.97
33.99
8.08
4.23
15.70
77.71
67.78
110.63
181.50
30.70
0.16

35.36
46.86
4.70
41.26
38.45
27.71
315.33
19.73
5.95
38.78
180.60
157.71
187.53
95.01
34.33
32.94
7.27
8.97
17.26
92.21
81.42
142.62
308.61
29.89
62.25

46.18
42.18
6.05
31.07
49.91
42.99
248.38
21.18
5.74
46.37
148.14
138.80
147.17
97.00
32.46
38.66
5.93
7.56
13.47
101.93
61.38
130.03
232.56
41.96
44.89

54.42
45.95
6.37
25.92
60.74
50.03
295.64
23.04
4.27
57.91
187.13
176.52
170.15
131.99
35.80
48.39
5.67
8.72
13.99
115.02
67.66
164.55
249.75
42.28
56.33

61.54
55.92
6.98
31.93
69.58
60.40
328.73
23.05
4.14
71.47
204.88
198.66
189.77
150.37
38.40
56.55
6.56
9.54
16.59
133.92
68.47
170.68
265.59
47.93
67.74

69.93
65.72
7.35
37.69
77.12
62.46
333.34
24.44
4.30
84.89
209.80
200.09
186.50
153.27
40.09
59.73
7.40
10.85
17.44
152.83
70.08
185.28
245.54
54.16
78.81

77.97
75.22
8.23
40.06
81.89
68.09
330.49
26.39
4.42
90.88
217.22
202.39
192.42
168.50
42.60
58.97
7.45
12.20
18.47
169.07
75.38
186.91
240.17
59.85
95.42

87.92
83.18
9.49
49.93
96.23
82.43
368.47
27.61
4.95
113.68
239.42
222.71
214.18
196.54
47.25
71.01
8.02
14.30
22.33
202.28
85.97
212.83
242.49
67.29
117.92

92.56
93.14
11.23
55.88
108.79
106.41
406.13
29.98
5.48
128.86
269.62
251.50
239.01
223.44
49.57
77.94
5.37
15.70
26.57
241.85
103.94
224.33
280.79
80.56
136.85

86.79
89.77
12.00
51.43
87.95
92.29
372.94
30.07
5.84
106.51
240.94
238.95
189.86
215.63
48.82
68.10
5.86
15.86
26.96
223.85
96.76
214.73
310.06
78.72
117.26

100.76
105.32
13.17
60.68
84.87
93.31
368.47
30.07
6.11
99.41
250.07
233.11
182.80
209.07
53.21
69.52
8.06
19.85
26.72
192.57
106.56
202.83
324.95
83.60
128.34

165.2
406.7
320.9
126.3
52.8
345.6
48.4
158.2
30.4
45.9
62.5
71.8
4.5
297.9
104.9
104.6
-0.2
369.1
70.3
147.8
57.2
83.3
79.0
172.4
81,721.9

25.60
43.54
64.51
9.52
9.48

36.30
35.39
36.17
15.96
7.67
30.44
23.39
129.76
108.25
3.10
329.54
8.77
26.13
34.65
40.65
40.35
24.32
81.23
39.96
56.76
23.26
74.12
48.54
38.07
54.48
51.78
246.41
174.31
38.43
11.92
35.94
40.21
20.57
13.55
66.67
151.46
101.21
42.74
1.99

51.36
44.87
55.91
10.16
13.90
31.50
21.08
120.43
97.91
5.00
336.38
12.76
23.70
21.19
42.45
35.38
24.44
43.44
34.08
40.62
20.13
68.87
77.39
19.33
61.73
44.46
196.66
151.36
30.64
9.20
40.37
46.67
33.80
12.31
87.55
172.86
109.10
26.18
2.17

54.24
51.12
79.98
9.81
13.72
38.34
24.91
146.90
128.57
6.09
389.45
12.39
24.91
20.77
44.61
49.03
27.69
48.40
34.43
46.07
22.21
88.40
104.12
30.18
85.69
56.34
232.77
180.07
32.26
9.80
47.21
66.86
47.07
13.89
91.30
190.80
112.06
25.98
2.28

57.98
57.45
97.86
10.32
14.13
44.14
27.52
163.95
157.77
7.04
420.44
12.37
27.09
21.43
51.73
54.78
36.04
56.80
35.79
48.07
25.24
95.14
122.62
38.90
86.45
63.05
269.24
194.56
35.30
10.40
51.52
83.48
51.07
16.13
109.26
220.60
115.15
30.92
2.50

65.99
63.45
100.24
10.72
16.07
43.63
28.24
159.99
177.65
8.72
447.49
18.57
29.24
23.23
59.42
54.89
42.80
63.60
39.03
47.26
29.10
101.11
125.71
43.00
109.81
66.37
267.07
197.54
37.69
11.02
50.71
100.19
46.07
22.02
135.04
217.36
118.19
37.35
2.75

71.34
76.29
110.65
11.20
17.74
63.40
30.43
164.12
174.95
8.67
460.82
19.30
31.24
26.37
63.53
56.74
49.08
78.44
43.07
50.97
33.52
107.92
131.91
44.55
112.98
69.78
262.01
195.57
37.19
12.24
51.71
94.23
58.79
26.27
146.27
217.97
122.37
46.52
3.08

81.84
105.19
124.56
13.13
19.74
73.24
34.71
189.38
211.53
9.14
523.00
20.61
35.58
30.48
74.52
64.12
70.01
86.34
49.98
57.77
40.13
126.93
159.72
46.30
127.34
77.59
294.62
205.71
37.66
13.59
57.48
107.21
59.69
33.99
164.76
242.51
126.03
63.32
3.55

97.04
125.29
128.00
14.90
21.04
84.42
41.29
206.45
209.00
10.30
571.75
21.42
43.25
34.69
92.80
70.27
74.28
105.94
57.01
66.62
47.63
147.20
189.73
41.96
115.06
81.90
311.82
235.06
39.08
14.88
65.14
116.36
28.28
43.01
188.64
230.79
130.57
85.21
4.56

89.01
94.59
94.12
13.79
16.59
76.64
41.88
191.53
192.40
9.03
526.33
24.11
43.59
33.10
73.62
65.77
61.43
112.17
60.92
53.57
47.79
131.35
187.47
41.53
102.84
71.47
269.93
237.33
36.62
13.82
62.74
97.58
19.58
28.44
181.74
194.81
130.86
105.76
4.67

94.04
86.20
86.59
15.17
19.40
73.71
41.90
186.49
235.73
10.06
552.97
26.90
49.45
36.61
78.70
63.65
61.91
132.33
67.22
44.47
54.71
119.25
183.31
50.04
124.36
67.52
304.65
246.85
39.17
15.26
60.34
114.86
18.79
29.69
185.61
202.27
135.87
82.74
4.87

267.4
98.0
34.2
59.3
104.6

20.29
113.77
80.35
2.46
275.41
5.91
15.00
25.29
18.73
28.28
26.77
77.61
29.13
18.74
38.52
3.40
27.74
37.79
40.50
261.97
121.78
33.07
7.47
26.60
41.58
24.20
60.93
141.88
92.98
32.10
1.00

327.2
19.3
52.7
165.4
16.6

106.5
63.9
193.4
309.3
100.8
355.1
229.5
44.7
320.2
125.1
131.2
70.5
130.7
192.0
209.6
5,286.1
80.4
229.1
66.7
16.3
102.7
18.5
104.2
126.8
176.2
22.7
204.6
42.6
46.1
157.8
387.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

91

World Consumer Lifestyles Databook 2011

Other foods consumer expenditure 1990/1995/2002-2010

Table: 2.84

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
32.52
36.23
77.78
205.18
10.77
67.31
5.24
67.84
11.13

1995
17.13
55.72
135.34
165.14
2.59
16.93
93.79
7.13
114.79
7.76

2002
15.75
13.60
67.16
92.31
3.55
15.34
54.27
5.25
50.71
7.66

2003
16.72
17.22
70.43
106.36
3.85
16.50
71.81
4.90
56.91
10.52

2004
20.16
19.16
76.89
115.31
4.16
19.89
87.58
4.78
64.00
11.49

2005
20.93
21.30
78.97
112.29
4.88
24.10
95.29
4.78
83.90
12.43

2006
21.29
23.13
81.60
110.75
6.54
27.97
100.03
5.14
102.26
13.87

2007
24.06
27.59
95.18
121.30
8.87
33.96
116.91
5.60
123.60
18.92

2008
28.47
33.77
95.81
130.92
12.59
44.49
132.79
6.59
144.38
25.80

2009
27.91
31.07
92.32
119.91
13.78
36.74
131.98
6.85
144.91
23.24

209.86
48.34
2.22
6.03
37.03
19.21
64.82
4.82
0.74
22.90
36.61
57.47
76.54
29.74
118.55
20.55
7.59
40.86
21.07
71.17
92.26
4.53
543.33
28.89
0.00

199.43
101.05
3.91
15.67
26.04
25.43
95.55
10.70
3.41
13.27
45.15
70.10
89.99
38.85
189.26
26.42
7.94
76.00
19.50
86.74
100.02
5.97
1,007.94
38.06
4.88

162.06
67.85
7.03
12.97
35.39
23.94
72.86
14.52
21.72
21.16
39.89
67.75
83.29
46.26
181.48
25.89
6.95
70.92
18.61
59.84
82.77
5.68
814.06
82.10
12.24

177.81
71.55
7.46
11.31
43.68
28.26
86.39
15.39
18.30
30.77
50.96
85.76
97.11
30.98
164.53
28.65
8.32
83.98
18.93
83.47
91.78
7.12
862.75
83.72
15.36

188.87
81.67
8.03
13.54
50.78
32.00
98.64
16.52
21.32
37.50
55.92
96.56
109.26
34.93
155.55
29.17
5.62
92.00
24.01
87.00
95.74
7.81
927.91
94.32
18.47

202.37
92.59
8.11
17.02
55.75
33.90
99.08
17.90
27.54
30.91
57.67
98.98
108.77
47.73
174.34
31.30
6.39
105.59
27.01
90.91
95.05
8.25
981.90
106.00
21.49

212.98
103.73
9.12
18.26
61.57
35.69
96.63
17.34
32.43
33.18
60.39
101.85
111.82
23.76
187.60
31.88
6.82
118.52
30.24
101.38
102.32
8.53
933.50
119.01
26.02

224.14
114.68
10.10
23.24
71.63
42.30
107.76
18.31
42.29
40.58
70.55
115.21
125.16
24.76
205.10
39.64
7.51
141.63
38.50
113.38
116.67
8.58
945.63
136.94
32.58

220.62
127.27
11.88
26.37
86.49
55.30
118.80
19.80
54.97
44.60
80.86
132.57
140.33
24.36
210.30
44.98
7.07
157.24
48.38
129.30
140.87
9.32
1,064.50
168.37
38.60

194.27
121.14
12.84
25.22
71.37
49.56
110.72
19.95
68.34
42.97
77.11
126.02
146.19
16.45
200.31
26.47
7.67
159.72
52.27
118.47
130.53
8.79
1,181.44
167.73
33.61

21.49
21.11
10.09
8.93
36.74

34.55
7.56
16.48
19.79
33.57
12.51
33.65
127.05
173.10
3.61
114.75
6.10
10.79
17.30
19.21
15.80
7.53
10.62
183.64
23.40
20.55
22.99
27.75
27.28
20.40
33.43
87.36
172.02
43.09
26.32
51.59
6.41
3.25
6.72
200.39
29.96
238.74
90.33
30.07

30.20
12.04
27.45
12.83
78.12
13.89
26.43
142.36
203.08
6.81
98.81
7.21
6.49
21.74
23.09
17.33
7.58
10.29
137.61
17.04
26.65
27.42
39.94
17.29
40.77
26.55
72.34
173.58
65.11
17.14
50.45
8.08
8.73
6.95
151.64
37.03
288.56
48.60
35.62

33.31
14.45
38.15
13.45
94.59
16.79
32.01
172.97
278.18
8.28
118.46
7.82
6.57
22.51
24.44
22.45
9.87
12.81
133.21
19.52
28.21
33.54
52.33
27.61
57.30
36.20
89.54
211.79
68.43
18.37
59.27
9.93
12.72
7.99
140.73
41.59
298.71
47.16
36.73

35.80
16.79
47.84
14.50
117.56
20.13
36.65
194.28
348.63
9.58
128.56
8.80
6.76
24.31
27.85
25.61
12.73
15.67
138.12
20.69
29.60
34.93
63.40
35.48
57.52
41.52
96.42
230.53
74.98
19.83
64.67
12.26
13.34
9.46
148.02
51.55
309.65
55.26
36.01

40.81
18.12
49.08
15.32
126.53
20.47
38.90
195.28
415.78
11.75
136.54
9.12
6.97
27.30
32.50
25.97
15.44
20.35
149.71
20.91
30.61
36.35
64.07
38.10
72.54
44.31
93.06
231.94
80.03
21.26
64.16
15.03
13.61
13.74
158.22
51.86
324.16
66.20
39.19

44.64
22.19
52.17
16.50
132.31
27.08
41.54
206.11
454.35
11.59
148.05
10.05
7.24
31.78
35.14
26.94
16.96
32.68
164.23
23.41
31.09
37.39
65.33
38.39
74.43
48.36
102.90
214.71
80.20
23.97
65.40
14.96
20.70
17.96
145.11
54.94
338.53
82.05
44.32

50.20
31.23
62.75
18.82
150.94
38.55
48.21
231.09
575.50
12.47
166.35
10.80
7.99
37.98
41.90
27.87
24.32
25.90
190.31
28.88
32.57
45.34
74.83
41.23
83.87
54.24
116.41
220.36
85.73
26.20
72.00
17.89
23.09
23.58
134.44
62.72
353.86
111.12
51.75

57.77
38.15
72.84
20.99
157.35
44.14
57.51
268.68
578.78
14.27
184.27
11.17
9.42
44.49
52.51
30.53
27.31
33.46
219.03
36.42
34.91
54.02
86.02
38.75
75.66
57.55
126.82
270.99
91.75
28.12
80.06
21.78
11.98
30.68
121.34
61.98
374.13
148.85
67.45

52.23
29.49
47.49
19.19
124.81
40.36
58.67
249.91
540.83
12.73
172.75
12.54
9.29
43.51
41.92
27.48
21.85
25.01
233.76
29.33
31.65
50.74
95.14
39.69
68.29
50.31
114.86
279.30
89.03
25.89
75.69
19.55
9.22
21.06
119.15
49.37
373.92
183.91
69.14

28.76
112.08
104.19
3.26
97.86
4.42
8.37
12.67
8.37
10.45
7.65
18.88
163.68
10.83
7.61
2.09
25.67
9.33
23.46
90.82
90.25
31.76
17.12
43.89
4.73
8.73
229.24
27.65
193.53
62.43
11.36

2010
29.52
34.51
124.48
111.69
14.58
38.80
117.56
6.86
182.70
22.57

% growth
1990-2010
-9.2
-4.7
60.0
-45.6
260.1
74.7
30.8
169.3
102.8

212.13
1.1
141.70
193.1
14.05
534.2
30.84
411.1
69.32
87.2
49.67
158.6
110.67
70.7
19.94
313.9
81.99
11,029.3
31.68
38.3
73.93
101.9
123.70
115.2
142.53
86.2
25.58
-14.0
207.58
75.1
30.36
47.7
9.48
24.9
200.07
389.6
55.04
161.3
109.14
53.3
143.62
55.7
8.20
81.0
1,212.48
123.2
180.71
525.5
37.67 1,052,217.2
54.45
27.38
43.86
20.75
145.12
38.65
59.20
246.15
682.73
14.32
176.46
13.97
10.37
49.17
45.30
27.12
22.11
27.35
257.59
25.06
35.52
48.84
91.99
48.87
83.30
48.41
125.56
296.76
98.97
28.69
72.19
21.79
10.05
23.31
96.64
48.84
386.65
144.04
72.17

153.3
29.7
334.8
132.3
295.0
105.9
119.6
555.3
338.9
80.3
216.2
23.8
288.0
441.4
159.6
189.0
44.9
57.4
228.1
541.6
4,297.0
90.4
792.8
106.3
38.3
228.8
211.6
67.6
64.5
361.2
167.1
-57.8
76.7
99.8
130.7
535.3

Source: National statistical offices/OECD/Eurostat/Euromonitor International

92

Euromonitor International 2011

Section 2 World lifestyle trends Eating

Catering consumer expenditure 1990/1995/2002-2010

Table: 2.85

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
8.02
155.00
610.35
1,097.25

% growth
1990-2010
124.8
86.8
197.5
80.4

85.35
549.02
35.49
74.03
114.29

1995
6.25
272.25
748.26
1,293.93
4.39
35.53
671.70
44.09
131.32
81.75

2002
10.35
94.79
760.40
1,106.22
18.12
20.60
628.12
46.34
37.82
96.64

2003
9.99
123.99
974.82
1,405.22
21.07
20.79
781.59
44.32
39.02
133.82

2004
11.50
147.18
1,170.77
1,572.52
25.04
31.00
885.70
45.62
44.86
174.54

2005
11.73
171.59
1,252.87
1,570.55
31.49
39.54
912.39
47.95
59.22
203.72

2006
12.08
192.20
1,282.93
1,667.31
48.68
48.04
950.92
53.05
71.53
222.51

2007
14.07
228.44
1,493.17
1,901.69
71.79
57.85
1,097.73
60.06
87.43
297.88

2008
17.03
276.69
1,507.49
2,151.64
109.66
76.77
1,246.50
73.37
101.36
367.59

2009
16.86
255.40
1,431.04
2,007.06
128.95
65.67
1,172.31
78.55
100.56
333.36

2010
18.04
289.48
1,815.94
1,979.03
144.69
71.76
1,155.53
80.20
124.54
322.89

767.83
41.96
8.85
34.16
185.15
80.26
614.96
21.18
2.49
100.69
786.94
612.29
738.05
429.47
840.34
53.80
3.58
9.04
7.07
923.76
240.49
583.29
712.38
3.07
0.03

716.86
148.12
15.46
97.15
174.32
145.06
783.22
41.29
4.52
79.50
806.55
709.48
818.60
1,079.48
1,098.07
78.07
3.95
18.65
10.16
1,331.05
310.93
852.35
1,408.61
2.98
8.88

845.00
142.61
33.35
69.33
280.17
187.74
674.86
47.87
9.20
155.55
735.26
681.94
646.59
1,169.24
1,030.59
112.73
5.69
26.03
10.91
1,865.33
302.42
924.55
1,154.30
7.22
13.75

946.45
147.68
35.02
67.15
515.03
205.47
810.45
50.02
7.02
209.86
931.53
843.31
766.78
1,419.17
1,002.03
144.52
6.55
30.68
12.74
2,315.10
280.04
1,138.77
1,229.92
7.36
17.26

1,059.92
176.10
43.58
82.62
500.69
252.96
938.31
54.49
7.30
265.57
1,095.53
944.99
855.11
1,637.95
1,084.06
181.70
7.66
33.52
14.19
2,563.50
309.26
1,292.28
1,330.09
8.61
20.76

1,174.03
205.02
49.46
101.50
561.43
295.99
1,001.66
56.96
8.35
312.79
1,160.81
973.69
870.43
1,811.51
1,178.09
197.24
9.52
39.06
15.28
2,704.59
311.82
1,315.11
1,351.81
9.99
24.24

1,317.69
232.86
58.47
110.13
621.60
364.68
1,086.77
60.61
9.01
350.25
1,221.71
1,019.81
907.54
1,970.80
1,283.09
197.89
12.09
45.96
17.50
2,803.85
320.15
1,393.88
1,296.99
11.01
29.46

1,464.93
260.35
66.70
140.19
725.59
427.55
1,385.40
63.60
11.15
454.76
1,401.21
1,152.45
1,043.22
2,182.52
1,390.68
250.07
15.32
57.60
21.75
3,262.90
370.80
1,587.84
1,317.39
12.81
37.53

1,519.87
290.95
84.33
160.19
830.27
530.18
1,744.46
69.22
13.69
473.69
1,545.70
1,237.29
1,145.25
2,507.22
1,422.17
279.69
18.32
67.99
26.30
3,338.35
451.58
1,744.20
1,515.48
15.72
45.63

1,404.51
277.19
95.24
151.94
725.98
493.92
1,639.82
72.20
16.16
323.16
1,398.10
1,175.62
1,070.93
2,306.96
1,374.29
240.98
16.81
71.61
27.76
2,825.62
420.22
1,598.39
1,601.69
15.71
40.93

1,605.14
321.66
109.46
183.92
730.86
498.92
1,651.92
74.81
18.36
310.81
1,419.28
1,153.45
1,033.57
2,245.90
1,452.38
247.56
21.28
94.34
28.58
2,686.96
464.74
1,569.94
1,664.19
17.07
45.16

109.0
666.7
1,136.6
438.4
294.7
521.7
168.6
253.2
636.9
208.7
80.4
88.4
40.0
423.0
72.8
360.2
494.0
943.3
304.1
190.9
93.2
169.2
133.6
456.8
138,493.1

67.80
48.61
36.07
164.05
72.21

128.14
40.58
29.78
271.64
68.55
29.10
15.40
620.76
631.31
1.12
861.63
3.85
140.15
32.73
66.71
657.69
35.42
38.85
102.41
48.57
991.55
166.83
234.64
40.78
384.24
1,534.37
536.25
1,918.82
317.15
129.87
13.96
132.60
6.43
7.13
129.53
1,148.79
1,052.28
246.31
14.31

166.78
85.95
55.28
194.15
135.34
24.85
18.04
633.53
587.91
3.16
972.43
3.85
129.07
31.52
88.14
732.36
31.58
27.44
87.72
42.39
776.56
256.93
313.77
30.51
464.81
1,599.47
572.50
1,645.56
343.89
94.93
19.90
152.27
18.81
6.34
180.01
1,688.15
1,335.64
147.13
19.79

169.75
91.55
73.38
204.31
133.14
28.91
21.35
734.06
787.71
3.38
1,107.29
4.18
135.76
32.36
91.82
881.23
38.43
42.70
90.56
52.75
755.04
311.76
422.34
46.92
510.66
2,023.62
712.23
1,813.54
340.55
97.04
19.90
187.93
33.88
9.51
209.56
1,890.98
1,397.95
137.55
23.55

177.76
117.71
88.95
230.09
134.23
30.96
23.81
810.79
935.13
3.88
1,168.98
4.66
147.95
34.80
100.97
1,027.94
43.10
67.58
94.67
56.02
843.40
354.56
484.54
61.19
540.30
2,397.85
790.86
2,046.01
370.62
102.19
21.96
250.46
46.97
13.74
280.60
2,228.58
1,467.43
162.30
27.04

196.48
138.87
109.41
258.01
144.12
25.09
24.21
828.07
1,065.59
4.87
1,265.63
4.46
159.88
39.25
117.55
1,067.04
89.24
72.25
100.26
57.00
953.88
390.68
508.67
68.07
623.43
2,580.01
837.11
1,976.16
395.63
105.66
22.10
302.24
40.48
20.22
361.48
2,259.63
1,540.46
194.19
30.44

210.92
178.11
120.19
284.25
148.81
45.86
25.98
868.71
1,034.37
4.90
1,394.08
5.25
170.94
46.20
128.19
1,119.87
115.95
81.71
111.36
63.44
1,077.95
471.42
558.12
71.05
690.98
2,787.27
904.63
2,136.14
401.06
115.50
23.39
331.01
60.84
26.47
392.60
2,320.04
1,624.19
243.42
33.95

242.12
253.33
141.31
324.62
153.35
92.39
30.08
1,000.29
1,216.17
5.38
1,669.05
5.80
194.46
55.13
150.11
1,274.75
152.61
120.87
129.65
82.73
1,233.18
531.09
735.74
77.37
761.55
3,194.55
1,046.29
2,328.01
406.90
128.90
26.30
397.85
72.23
35.93
458.38
2,580.48
1,682.30
329.67
40.06

286.27
306.48
253.87
369.01
154.45
132.83
36.12
1,037.86
1,177.79
6.24
1,838.60
5.56
235.61
64.61
185.41
1,415.94
183.74
156.12
148.54
93.55
1,387.19
587.09
849.34
72.18
685.20
3,462.67
1,162.40
2,559.19
426.26
142.20
30.34
434.51
39.53
48.25
576.05
2,419.78
1,722.96
437.99
52.81

260.99
229.52
160.62
342.75
127.08
108.26
36.80
973.98
1,062.24
5.53
1,641.19
5.94
236.73
63.32
146.08
1,309.09
124.80
134.58
158.81
75.73
1,232.32
575.90
822.79
72.87
601.89
3,115.10
992.19
2,345.97
403.26
133.45
29.47
398.29
31.43
34.62
526.57
1,874.67
1,694.55
541.51
55.06

273.95
206.15
152.56
371.74
154.14
103.08
37.11
958.56
1,276.32
6.22
1,801.81
6.36
268.15
71.78
156.42
1,274.73
121.93
153.42
175.72
65.25
1,405.35
533.51
763.47
88.86
718.32
3,016.84
1,119.14
2,489.15
436.63
149.18
28.95
477.49
34.11
39.97
544.43
1,866.49
1,759.91
424.07
57.97

304.0
324.1
323.0
126.6
113.5

11.47
479.27
482.09
1.63
481.01
2.87
77.36
17.70
24.57
406.64
40.16
89.87
71.70
647.34
120.85
13.59
38.32
201.37
1,065.68
488.38
1,355.74
175.27
70.94
6.29
125.81
16.22
113.03
1,084.70
941.80
189.05
5.37

-15.9
110.5
126.0
68.2
182.5

223.7
100.0
164.7
282.9
274.6
121.9
246.6
305.5
536.5
213.5
203.6
70.7
145.1
117.1
341.5
5,519.3
131.9
256.7
183.1
129.2
83.6
149.1
110.3
360.1
279.5
146.5
381.7
72.1
86.9
124.3
978.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

93

World Consumer Lifestyles Databook 2011

Drinking

Alcoholic beverages consumer expenditure 1990/1995/2002-2010

Table: 2.86

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2.41
57.58
221.67
192.76

% growth
1990-2010
159.3
63.8
193.8
46.4

102.65
177.14
9.92
27.46
21.61

1995
2.08
101.91
228.39
220.41
1.85
66.22
215.53
12.86
56.96
17.23

2002
2.74
29.62
244.85
168.75
3.02
35.78
193.64
10.56
28.12
23.19

2003
2.99
39.03
304.94
204.09
3.27
52.40
248.77
10.71
29.24
33.48

2004
3.56
46.21
377.64
230.66
3.61
60.73
282.16
10.81
33.83
41.18

2005
3.79
53.42
415.91
244.48
3.99
77.66
289.52
11.21
44.42
46.41

2006
4.06
59.68
430.66
254.48
5.32
94.65
300.35
12.42
54.13
62.26

2007
4.74
72.24
496.89
279.31
7.34
113.51
334.01
13.84
66.38
85.67

2008
5.78
88.59
512.98
300.89
10.60
149.60
355.35
16.83
77.69
93.07

2009
5.78
83.41
504.40
287.71
11.73
129.73
340.45
18.03
77.60
84.94

2010
6.26
94.29
651.29
282.24
12.50
142.39
329.98
18.28
98.00
82.48

271.75
9.94
2.57
35.98
55.54
119.76
409.93
17.17
0.29
163.18
496.12
223.80
297.86
38.08
65.87
89.40
0.27
0.19

240.55
21.84
2.39
77.24
42.87
154.65
440.41
22.00
0.74
85.86
498.19
257.02
320.99
76.31
76.67
129.08
0.94
0.32

270.47
19.23
3.50
60.91
78.64
175.03
315.32
23.77
1.47
149.42
514.96
222.27
228.40
104.01
51.66
185.29
1.46
0.50

316.27
19.65
3.73
55.98
105.25
203.78
386.36
23.86
1.28
192.85
636.85
264.85
272.46
132.05
49.91
235.63
1.66
0.59

350.26
24.64
3.78
65.26
120.25
222.17
413.63
25.00
1.43
280.01
639.86
293.88
301.29
157.89
53.83
272.53
2.24
0.63

391.37
29.24
4.08
80.05
134.43
253.09
407.28
25.89
1.78
312.70
634.40
289.82
297.22
161.79
57.98
276.75
2.70
0.66

438.52
33.44
4.73
86.13
153.65
277.62
410.78
26.85
2.17
343.27
662.65
293.69
304.39
176.01
68.72
294.80
3.41
0.81

490.24
37.05
5.55
109.02
185.78
322.63
443.28
27.32
2.82
466.65
755.60
325.72
340.07
197.08
75.99
381.85
4.85
0.96

512.12
41.34
6.83
125.50
188.33
393.58
490.82
29.01
3.61
521.73
852.19
352.96
369.02
216.17
80.76
446.31
5.87
1.05

477.05
39.53
6.54
119.39
162.95
354.28
446.08
29.21
4.43
444.18
879.88
341.37
351.99
205.74
79.18
364.17
5.09
1.05

551.29
46.09
7.09
144.01
152.92
356.48
433.30
29.17
5.30
375.04
786.67
332.03
339.66
188.30
87.71
366.71
6.27
1.25

102.9
363.7
176.3
300.2
175.3
197.7
5.7
69.9
1,700.8
129.8
58.6
48.4
14.0
394.5
33.2
310.2
2,266.6
563.2

185.91
23.88
100.05
326.62
9.58
0.07

243.10
34.34
106.09
592.04
11.26
17.75

381.68
37.40
98.79
454.38
22.79
18.34

448.33
40.36
125.11
463.89
23.70
23.02

506.49
34.60
144.58
504.47
28.13
27.68

528.96
45.16
148.57
459.70
33.52
33.55

573.10
50.81
147.09
431.83
37.20
41.05

673.84
58.41
158.71
425.42
43.39
50.20

681.34
71.05
168.88
463.54
53.83
58.40

569.93
66.45
172.32
515.08
54.59
49.87

526.33
73.27
149.37
523.99
60.06
54.79

183.1
206.8
49.3
60.4
527.0
77,876.9

27.53
108.59
134.48
3.50
49.89

35.12
84.17
93.76
5.66
41.65
37.65
3.02
200.22
197.57
0.45
382.72
0.31
26.36
7.52
131.79
129.53
52.84
33.72

65.72
123.38
174.20
9.90
78.76
31.36
2.96
169.91
224.16
1.12
437.57
0.31
24.75
4.74
128.32
118.82
58.35
25.15

61.58
146.44
223.82
10.44
76.84
36.32
3.65
201.97
333.10
1.32
504.96
0.33
26.08
4.80
136.89
143.51
63.74
31.31

66.70
175.24
260.84
12.95
80.95
38.45
4.22
221.85
362.57
1.56
536.88
0.37
28.47
5.16
154.63
164.47
71.10
41.13

74.36
186.47
277.63
15.18
89.35
36.99
4.53
214.79
380.69
2.00
583.32
0.43
30.82
5.78
179.40
159.94
102.46
48.34

82.11
226.04
293.25
17.57
104.12
50.01
5.08
218.46
348.04
2.05
611.83
0.46
32.99
6.75
198.53
163.80
102.60
62.10

96.77
295.18
344.01
21.98
109.94
71.94
5.83
243.04
414.54
2.29
684.76
0.50
37.55
8.01
236.35
185.00
121.80
73.39

116.22
334.35
429.45
25.76
116.40
74.21
6.98
257.46
392.32
2.66
764.23
0.50
45.53
9.19
296.41
203.10
146.56
89.21

107.67
243.03
343.90
24.31
96.47
74.28
7.12
242.48
361.04
2.37
701.60
0.55
45.80
8.87
236.70
188.18
123.39
68.89

114.72
209.20
313.90
26.98
110.24
71.53
7.23
237.73
387.57
2.67
723.29
0.60
51.94
9.98
256.19
182.90
122.51
83.96

316.6
92.7
133.4
670.7
120.9

77.99
81.73
96.42
115.92
85.48
88.86
85.34
372.26
651.06
93.73
56.62
1.15
4.22
7.15
21.49
1.98
197.65
206.55
83.58
4.05

61.03
59.36
122.23
124.17
53.29
93.95
78.10
320.16
508.06
64.96
51.63
1.64
7.99
18.71
23.60
2.67
287.11
274.22
50.21
5.30

75.66
61.68
142.98
160.72
80.40
111.20
98.49
385.32
597.45
73.19
56.52
2.02
9.17
28.08
27.61
2.95
330.38
283.24
46.45
5.60

81.43
63.42
162.87
174.65
105.78
113.22
109.78
397.52
617.02
79.80
60.84
2.28
11.46
32.54
34.43
3.93
407.09
302.50
55.15
5.96

72.68
75.12
162.74
184.09
117.01
143.94
113.17
391.78
612.18
89.84
65.62
2.34
14.06
30.65
48.20
5.43
407.96
321.76
67.26
6.71

83.12
81.54
175.94
188.29
122.18
164.19
117.93
405.56
663.61
92.44
73.56
2.54
13.71
41.51
59.88
6.37
413.75
346.22
84.53
7.62

103.68
87.46
206.79
216.78
131.32
178.96
131.28
464.06
714.56
90.20
83.59
2.87
16.64
46.21
79.40
7.47
459.90
363.69
114.48
8.83

122.96
94.73
230.12
242.75
122.48
158.56
138.59
497.53
684.73
91.69
92.84
3.30
16.80
23.69
103.85
9.01
429.65
375.63
152.06
11.39

98.91
91.63
250.09
242.69
123.70
137.35
121.44
466.78
666.79
83.98
87.62
3.25
15.00
17.84
72.35
8.26
329.63
356.75
189.51
11.64

83.77
99.24
222.87
232.33
149.74
161.90
113.56
464.50
620.06
88.76
99.00
3.22
16.95
18.70
80.26
8.24
324.23
372.05
148.93
12.03

1.63
172.38
161.90
0.64
360.14
0.21
15.30
5.62
60.21
88.79
57.37
101.75
58.30
54.18
6.57
71.93
79.18
63.50
398.47
656.02
70.58
33.31
0.47
3.88
57.90
1.78
189.63
197.49
69.72
2.13

38.7
86.3
84.2
256.9
281.7

344.5
37.9
139.4
319.2
100.8
182.2
239.4
77.7
325.5
106.0
113.5
-17.5
70.2
311.4
3,436.2
108.2
104.5
78.8
16.6
-5.5
25.8
197.3
581.4
336.8
38.6
363.6
71.0
88.4
113.6
465.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

94

Euromonitor International 2011

Section 2 World lifestyle trends Drinking

Beer consumer expenditure 1990/1995/2002-2010

Table: 2.87

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
0.65
15.67
136.91
94.05

% growth
1990-2010
233.0
97.4
107.7
35.3

13.64
48.13
6.14
18.04
11.76

1995
0.65
29.00
129.43
99.25
0.40
11.71
53.62
8.32
35.21
8.97

2002
0.94
9.63
118.54
73.22
0.73
4.70
46.02
7.20
19.22
12.28

2003
1.02
12.90
143.89
89.32
0.82
6.68
58.21
7.33
20.22
16.97

2004
1.25
15.13
175.89
101.92
0.97
7.41
64.92
7.41
23.43
22.55

2005
1.32
17.39
192.95
109.05
1.10
9.94
65.44
7.77
30.80
24.39

2006
1.37
19.57
199.12
114.52
1.53
11.74
67.31
8.65
37.51
33.10

2007
1.62
23.82
229.08
126.65
2.17
13.98
74.30
9.70
45.99
46.49

2008
1.99
29.09
235.98
137.49
3.21
18.13
78.59
11.86
53.86
51.40

2009
2.00
27.34
231.68
129.95
3.63
15.49
75.16
12.77
53.84
45.80

2010
2.17
30.95
284.31
127.24
3.98
16.77
72.22
13.01
68.12
44.42

142.99
8.52
0.10
22.00
18.51
57.17
221.64
14.66
0.21
44.05
226.56
31.36
97.53
9.41
47.44
36.91
0.03
0.10

127.02
17.32
0.39
43.01
19.16
73.83
219.30
17.45
0.54
22.74
222.42
31.53
118.39
18.96
59.87
56.14
0.11
0.16

139.56
14.52
1.44
41.60
36.48
86.65
129.07
18.01
1.12
49.18
222.66
25.04
85.69
30.12
39.49
87.06
0.20
0.25

161.70
14.80
1.60
38.83
48.88
102.27
151.07
18.02
0.97
81.56
273.87
31.65
104.22
38.77
38.29
113.93
0.22
0.30

177.65
18.45
1.60
44.50
55.93
117.14
155.24
18.73
1.09
91.41
274.12
33.65
113.77
46.59
41.52
135.50
0.29
0.33

196.72
21.81
1.75
55.56
62.45
134.31
147.96
19.26
1.36
106.89
270.33
33.22
114.19
47.79
44.84
130.40
0.35
0.35

218.33
24.89
2.08
59.97
71.29
152.49
146.20
19.95
1.65
107.90
280.96
33.62
115.48
51.95
53.26
139.27
0.48
0.43

241.62
27.53
2.53
76.28
85.52
176.79
159.20
20.21
2.14
139.67
319.05
36.08
128.69
58.16
58.67
180.87
0.73
0.50

249.69
30.68
3.11
87.53
87.18
217.68
177.95
21.38
2.72
165.26
357.93
38.60
139.74
63.64
62.48
211.95
0.95
0.54

230.25
29.26
3.04
83.35
75.51
196.53
148.45
21.43
3.33
145.79
372.31
37.86
137.04
60.91
61.36
176.82
0.80
0.53

263.20
34.01
3.40
100.75
70.72
198.08
141.88
21.33
3.96
129.39
330.45
36.53
132.36
56.89
68.12
176.89
1.00
0.62

84.1
299.1
3,202.9
357.9
282.0
246.5
-36.0
45.5
1,768.4
193.7
45.9
16.5
35.7
504.3
43.6
379.3
3,354.7
554.2

129.27
6.75
16.40
198.91
8.15
0.01

157.09
10.00
17.06
363.30
7.34
4.21

212.37
10.89
15.32
233.72
9.22
6.12

253.85
11.82
18.23
225.62
9.58
7.67

280.90
10.11
19.67
245.77
11.24
9.31

294.68
13.09
21.38
235.78
13.65
11.26

319.19
14.33
21.43
218.18
15.06
13.83

372.99
16.37
23.21
219.32
17.04
17.09

376.85
19.83
23.37
235.69
20.44
20.08

317.08
18.43
23.55
251.43
20.19
17.21

297.78
20.18
21.32
262.38
21.78
18.95

130.4
199.0
30.0
31.9
167.4
218,116.3

18.74
31.21
15.11
1.62
34.14

24.04
24.07
18.87
3.65
29.57
7.61
1.34
77.26
34.12
0.30
190.87
0.03
20.90
4.51
37.28
19.85
20.02
4.11

42.44
36.50
76.68
6.61
60.07
7.95
1.28
51.76
29.40
0.86
194.16
0.03
18.70
2.82
39.34
17.69
29.63
7.71

39.50
42.14
82.35
6.96
58.17
9.97
1.58
63.65
41.80
1.01
211.48
0.03
19.63
2.87
41.87
21.15
32.83
10.13

42.71
49.79
89.64
8.56
61.00
11.32
1.92
69.06
44.43
1.21
211.88
0.03
21.33
3.10
47.89
25.61
34.18
14.09

47.52
53.62
89.63
9.98
64.97
11.29
2.07
64.86
46.33
1.29
225.76
0.04
22.99
3.50
56.10
25.38
53.47
17.42

52.37
65.08
89.27
11.55
76.35
17.19
2.31
66.78
42.15
1.31
239.18
0.04
24.55
4.13
61.63
25.28
55.45
23.00

61.46
84.65
92.99
14.42
82.78
16.71
2.67
74.87
50.23
1.45
258.31
0.04
27.94
4.91
73.49
30.06
65.37
29.77

73.53
95.59
112.33
16.86
87.62
19.34
3.22
72.23
47.56
1.59
283.89
0.04
33.84
5.66
92.40
34.38
74.43
36.78

67.80
69.33
113.72
15.87
72.56
19.57
3.31
67.80
43.61
1.38
257.00
0.05
34.06
5.46
74.04
31.39
61.00
30.06

71.95
60.38
106.12
17.57
82.97
18.83
3.39
65.57
44.65
1.54
263.52
0.05
38.62
6.15
80.29
30.46
59.89
38.00

283.9
93.5
602.5
981.6
143.0

32.07
53.66
26.75
70.08
46.48
38.17
22.21
116.51
91.52
9.89
7.88
0.31
1.95
1.46
6.08
1.25
58.53
122.54
60.20
1.05

33.09
34.82
34.74
68.77
28.91
39.74
26.20
98.27
61.60
7.15
5.68
0.59
3.43
4.48
5.72
1.66
74.36
148.72
36.16
1.31

41.21
35.64
44.14
90.10
44.02
46.99
34.39
119.69
81.03
8.16
6.22
0.73
3.69
6.67
6.65
1.70
85.87
154.44
33.46
1.39

46.15
37.07
51.07
102.51
57.11
48.16
39.84
121.89
80.19
8.76
6.69
0.83
4.29
7.78
8.28
2.19
102.16
166.70
39.73
1.51

43.08
44.25
51.88
110.72
62.98
61.17
42.53
116.32
77.15
9.99
7.22
0.86
5.10
7.37
11.66
2.93
99.14
178.35
48.44
1.72

45.85
47.29
58.50
115.28
64.55
70.27
46.57
117.59
76.78
10.59
8.09
0.94
5.26
9.94
14.40
3.37
103.50
189.96
60.89
1.98

65.81
49.66
73.26
134.60
69.12
77.23
53.65
132.95
79.85
10.32
9.14
1.09
6.32
11.01
18.94
3.84
108.08
198.95
82.40
2.29

76.60
52.84
77.22
153.02
64.23
68.62
58.58
140.88
82.94
10.46
10.16
1.28
6.36
5.64
24.73
4.52
102.32
205.17
109.36
2.95

64.11
52.89
82.16
152.85
64.66
59.52
53.04
131.10
84.55
9.52
9.58
1.26
5.83
4.25
17.14
4.13
77.71
192.82
136.18
3.02

55.90
56.63
77.10
147.73
77.98
70.29
51.08
138.45
84.60
9.99
10.82
1.26
6.19
4.45
18.92
4.26
78.52
199.64
106.91
3.11

0.76
65.60
32.83
0.40
173.45
0.02
13.12
3.16
15.70
13.76
21.04
7.22
40.91
15.03
4.13
39.09
33.62
13.51
121.84
95.69
8.06
6.20
0.11
1.80
17.01
1.10
53.09
118.63
50.22
0.60

22.9
50.0
111.8
277.7
277.7

346.1
0.0
36.0
285.6
51.9
187.0
194.4
94.9
411.3
121.4
184.7
426.2
38.4
412.9
3,472.7
99.5
109.0
278.2
13.6
-11.6
23.9
74.4
1,023.1
243.1
11.2
289.1
47.9
68.3
112.9
418.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

95

World Consumer Lifestyles Databook 2011

Spirits consumer expenditure 1990/1995/2002-2010

Table: 2.88

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
0.50
3.70
41.61
29.92

% growth
1990-2010
123.7
90.8
248.5
13.0

1995
0.42
7.96
44.14
30.31
1.17
42.93
27.12
3.40
15.55
6.42

2002
0.44
2.24
50.60
20.78
1.95
22.28
24.37
2.51
6.67
8.13

2003
0.49
2.97
64.82
25.05
2.06
32.85
30.62
2.55
6.75
12.19

2004
0.59
3.45
81.39
28.27
2.19
38.29
33.77
2.58
7.67
13.74

2005
0.65
3.87
90.00
29.94
2.39
49.14
33.71
2.57
9.98
15.74

2006
0.72
4.34
93.52
31.14
3.10
59.74
34.50
2.83
12.19
21.54

2007
0.84
5.31
108.21
34.13
4.24
71.40
37.91
3.10
15.02
30.12

2008
1.02
6.56
111.97
36.73
6.06
94.08
39.97
3.71
17.51
30.87

2009
1.03
6.26
110.27
34.75
6.59
81.53
40.90
3.91
17.41
29.64

2010
1.12
7.06
145.00
33.79
6.89
89.49
35.89
3.91
21.84
28.63

44.51
117.22
1.51
0.08
73.72
178.94
62.47
110.95
14.63
15.35
24.73
0.24
0.08

72.58
2.53
1.90
25.65
5.57
57.48
53.43
2.54
0.19
39.18
153.41
75.49
109.56
29.57
11.15
34.75
0.82
0.13

91.59
2.58
1.71
14.47
8.63
61.42
43.83
3.16
0.29
52.38
120.40
63.65
66.50
35.76
6.50
39.59
1.26
0.21

110.35
2.67
1.73
12.85
10.98
67.62
58.53
3.21
0.25
55.56
142.25
75.69
78.78
44.49
6.35
49.15
1.43
0.24

124.97
3.39
1.78
15.56
11.90
64.82
61.43
3.47
0.28
103.61
136.11
82.66
86.68
52.29
7.01
55.47
1.94
0.25

142.83
4.07
1.92
18.35
11.76
73.09
61.85
3.63
0.34
110.73
128.16
82.26
83.31
52.75
7.35
57.93
2.34
0.26

163.47
4.69
2.18
19.60
13.11
75.52
69.40
3.73
0.41
120.89
126.99
84.09
85.92
58.80
8.48
64.47
2.91
0.32

187.12
5.22
2.46
24.54
15.66
87.13
74.65
3.84
0.52
191.99
136.70
90.51
95.29
65.85
9.42
87.07
4.09
0.39

200.42
5.83
2.98
28.45
16.17
103.53
79.49
4.11
0.65
192.53
145.16
97.78
102.55
72.15
9.85
105.94
4.89
0.43

190.72
5.64
2.78
27.01
12.52
93.08
79.62
4.17
0.79
181.34
164.09
94.88
91.51
68.58
9.52
86.38
4.26
0.43

225.16
6.63
2.88
32.42
11.73
93.15
78.82
4.18
0.93
141.88
134.71
92.14
87.57
60.37
10.37
86.35
5.24
0.52

109.3
-32.8
177.7
1,086.3
92.5
-24.7
47.5
-21.1
312.5
-32.4
249.2
2,119.1
564.0

32.32
8.01
19.25
119.29
0.92
0.05

48.11
10.13
19.88
212.92
3.38
10.24

89.52
10.41
17.53
191.85
12.62
9.45

97.53
11.14
20.90
206.02
13.17
11.83

109.38
7.80
22.58
222.87
15.74
14.07

118.36
12.26
24.67
197.49
18.50
17.06

126.35
14.02
24.36
190.86
20.56
20.84

149.46
16.23
25.85
181.16
24.52
25.48

152.41
19.88
26.57
203.40
31.15
29.56

124.71
18.71
26.83
232.49
32.12
25.26

114.58
20.63
23.93
234.22
35.76
27.78

254.5
157.7
24.3
96.3
3,797.2
59,495.8

6.99
44.48
31.84
1.24
12.48

8.90
34.34
29.36
1.24
9.54
23.81
0.92
57.50
80.39
0.11
115.44
0.28
3.05
1.74
59.50
14.10
19.49
23.10

20.48
61.13
56.49
1.61
14.25
18.16
0.92
47.73
86.66
0.19
113.35
0.28
3.33
0.92
54.20
12.77
15.38
12.65

19.24
69.44
86.84
1.71
13.96
20.08
1.15
51.38
130.16
0.22
137.08
0.30
3.53
0.92
57.95
17.46
15.11
14.95

20.89
78.13
111.21
2.15
15.46
20.61
1.23
55.69
142.53
0.25
147.48
0.33
3.91
0.97
65.06
21.11
18.86
18.57

23.37
82.02
120.97
2.55
19.26
19.03
1.34
52.21
149.72
0.51
160.02
0.39
4.29
1.06
74.87
20.89
26.28
20.69

25.89
100.17
136.34
2.95
21.85
23.72
1.52
50.36
137.14
0.53
166.50
0.42
4.62
1.20
82.74
22.20
22.83
26.13

30.88
132.28
165.83
3.67
21.13
43.60
1.74
55.94
163.38
0.59
192.74
0.45
5.24
1.40
98.31
25.03
28.67
28.82

37.50
151.44
216.90
4.31
22.41
43.82
2.07
53.41
154.69
0.79
216.85
0.46
6.37
1.58
122.94
27.78
37.51
33.82

35.15
111.18
168.32
4.08
18.66
43.66
2.10
49.65
142.27
0.74
201.28
0.50
6.35
1.52
97.80
26.05
33.51
25.63

37.81
94.75
155.91
4.54
21.25
42.06
2.12
47.69
161.20
0.85
191.93
0.55
7.19
1.70
105.49
25.51
33.81
29.67

440.7
113.0
389.6
265.6
70.3

28.62
13.92
47.49
7.76
24.19
38.41
15.13
137.67
67.18
64.72
43.58
0.05
2.10
4.45
11.30
0.43
60.76
42.83
5.86
2.47

17.85
7.38
54.46
15.28
15.21
39.31
14.67
96.35
46.15
39.38
41.82
0.11
4.13
11.33
12.48
0.48
75.14
65.25
3.52
3.27

19.62
7.77
60.44
20.70
23.20
46.77
17.75
107.62
57.18
43.60
45.78
0.14
4.93
16.99
14.68
0.59
87.33
67.07
3.26
3.44

18.74
6.60
64.76
20.25
30.97
47.40
19.62
104.74
56.92
46.97
49.28
0.16
6.27
19.53
18.32
0.81
110.90
70.66
3.87
3.62

16.62
6.97
65.06
22.68
34.68
60.53
19.61
100.91
52.97
52.02
53.16
0.17
7.82
18.36
25.71
1.14
112.40
73.95
4.71
4.04

19.18
7.06
69.32
24.34
37.18
68.81
20.42
101.23
60.46
52.80
59.59
0.18
7.37
24.92
31.97
1.38
111.44
80.37
5.92
4.56

18.70
7.23
78.95
29.75
40.32
74.38
22.51
113.54
64.85
50.69
67.72
0.21
9.03
27.75
42.58
1.70
124.29
84.24
8.10
5.27

21.67
7.44
92.25
35.12
37.93
65.59
23.46
120.17
60.07
50.71
75.17
0.24
9.10
14.20
55.80
2.09
124.29
86.70
10.87
6.79

15.44
7.09
96.84
33.82
38.60
56.67
20.21
111.49
57.04
45.85
70.93
0.23
7.96
10.68
38.97
1.89
91.18
84.73
13.70
6.94

11.83
7.39
84.29
32.90
47.13
66.65
18.61
111.71
50.89
47.75
80.14
0.23
9.19
11.18
43.32
1.96
86.63
89.97
10.91
7.18

64.98
43.10
2.65
5.92
7.66
82.06
0.84
2.44
9.99

0.48
49.05
69.12
0.18
132.12
0.19
1.32
1.66
28.67
9.68
22.95
75.78
10.53
28.71
0.28
20.35
34.03
10.30
167.91
71.35
47.41
23.97
0.03
1.93
29.07
0.41
60.70
43.66
4.89
1.26

37.7
-16.7
47.8
268.8
273.9
174.4
686.1
18.0
224.6

345.5
-2.8
133.2
366.0
45.3
182.5
446.3
2.8
267.9
163.5
47.4
-60.8
-29.8
193.6
11,516.7
131.6
95.9
80.6
-33.5
-28.7
0.7
234.3
685.3
376.2
49.0
372.4
42.7
106.1
123.2
469.6

Source: National statistical offices/OECD/Eurostat/Euromonitor International

96

Euromonitor International 2011

Section 2 World lifestyle trends Drinking

Wine consumer expenditure 1990/1995/2002-2010

Table: 2.89

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
1.26
38.21
43.15
68.79

% growth
1990-2010
135.2
47.3
414.4
76.2

24.02
85.92
1.13
3.50
2.19

1995
1.02
64.95
54.82
90.85
0.29
11.58
134.79
1.14
6.20
1.84

2002
1.36
17.75
75.72
74.76
0.33
8.80
123.26
0.84
2.23
2.78

2003
1.48
23.16
96.23
89.72
0.39
12.87
159.94
0.83
2.26
4.32

2004
1.73
27.63
120.37
100.48
0.44
15.03
183.47
0.82
2.74
4.89

2005
1.82
32.16
132.96
105.49
0.50
18.58
190.37
0.87
3.65
6.28

2006
1.97
35.77
138.03
108.82
0.68
23.17
198.54
0.94
4.43
7.61

2007
2.29
43.11
159.59
118.53
0.93
28.13
221.80
1.03
5.37
9.05

2008
2.77
52.93
165.03
126.66
1.34
37.38
236.79
1.26
6.33
10.80

2009
2.75
49.81
162.45
123.01
1.50
32.70
224.39
1.35
6.35
9.50

2010
2.96
56.29
221.99
121.21
1.62
36.13
221.88
1.35
8.04
9.43

46.69
0.57
0.02
3.99
18.51
18.08
71.07
1.00
0.00
45.40
90.37
129.97
89.50
14.03
3.08
27.76
0.00
0.01

40.95
1.99
0.09
8.58
18.14
23.34
167.68
2.02
0.01
23.94
122.11
150.00
93.04
27.78
5.65
38.19
0.00
0.02

39.32
2.12
0.35
4.84
33.53
26.96
142.42
2.60
0.06
47.86
171.89
133.58
76.21
38.13
5.67
58.64
0.00
0.04

44.22
2.19
0.39
4.30
45.39
33.88
176.76
2.63
0.06
55.74
220.52
157.52
89.45
48.78
5.27
72.54
0.00
0.05

47.64
2.79
0.40
5.20
52.38
40.20
196.97
2.80
0.07
84.99
229.86
177.57
100.83
59.02
5.30
81.56
0.01
0.05

51.83
3.36
0.42
6.14
60.25
45.70
197.46
3.00
0.09
95.09
235.91
174.33
99.73
61.25
5.79
88.42
0.01
0.05

56.72
3.86
0.47
6.55
69.25
49.61
195.18
3.17
0.12
114.48
254.70
175.98
102.99
65.27
6.98
91.06
0.02
0.07

61.49
4.31
0.56
8.21
84.56
58.71
209.43
3.28
0.17
134.99
299.85
199.13
116.09
73.06
7.90
113.91
0.03
0.08

62.01
4.83
0.74
9.51
84.98
72.38
224.58
3.53
0.24
163.94
349.10
216.57
126.73
80.38
8.43
128.41
0.03
0.08

56.08
4.63
0.72
9.03
74.87
64.68
218.01
3.61
0.32
117.05
343.49
208.63
123.44
76.26
8.29
100.96
0.03
0.08

62.93
5.45
0.81
10.84
70.47
65.25
212.59
3.66
0.41
103.77
321.51
203.36
119.74
71.04
9.22
103.47
0.04
0.10

34.8
849.2
3,214.3
171.4
280.6
261.0
199.1
264.3
10,029.1
128.5
255.8
56.5
33.8
406.3
199.0
272.7
34,583.9
618.5

24.69
9.12
64.40
8.42
0.51
0.01

38.27
14.21
69.16
15.82
0.54
3.30

80.03
16.10
65.94
28.81
0.94
2.77

96.95
17.40
85.97
32.25
0.96
3.52

116.21
16.69
102.34
35.83
1.16
4.30

115.92
19.81
102.52
26.43
1.38
5.22

127.56
22.45
101.29
22.79
1.58
6.38

151.39
25.80
109.65
24.95
1.83
7.64

152.08
31.34
118.93
24.45
2.25
8.76

128.45
29.31
121.94
31.16
2.28
7.40

113.97
32.45
104.11
27.39
2.52
8.06

361.6
255.9
61.7
225.3
388.8
53,776.2

1.80
32.90
87.53
0.63
3.27

2.18
25.76
45.54
0.78
2.54
6.23
0.76
65.47
83.25
0.04
76.41
0.00
2.40
1.26
35.02
95.58
13.35
6.40

2.80
25.75
41.03
1.68
4.44
5.25
0.76
70.42
108.21
0.08
130.07
0.00
2.73
1.00
34.77
88.46
13.34
4.31

2.84
34.85
54.63
1.77
4.72
6.27
0.92
86.94
161.14
0.09
156.41
0.00
2.91
1.01
37.06
104.78
15.80
5.51

3.11
47.32
59.99
2.24
4.48
6.51
1.06
97.10
175.77
0.10
177.56
0.00
3.23
1.09
41.67
117.75
18.07
7.45

3.48
50.83
67.03
2.65
5.12
6.67
1.13
97.72
184.47
0.20
197.53
0.00
3.54
1.23
48.42
113.55
22.71
8.95

3.85
60.79
67.64
3.07
5.92
9.10
1.24
101.33
168.75
0.21
206.18
0.00
3.81
1.43
54.16
116.44
24.32
10.90

4.43
78.25
85.20
3.88
6.03
11.63
1.42
112.22
200.93
0.25
233.67
0.00
4.38
1.70
64.55
129.91
27.75
13.10

5.18
87.33
100.22
4.58
6.36
11.05
1.69
131.83
190.24
0.28
263.49
0.00
5.33
1.95
81.07
141.09
34.65
16.26

4.72
62.53
61.86
4.36
5.26
11.05
1.71
125.03
175.01
0.26
243.32
0.00
5.39
1.88
64.86
130.75
28.88
13.20

4.96
54.08
51.86
4.87
6.02
10.64
1.72
124.46
181.72
0.28
267.84
0.00
6.13
2.12
70.41
126.93
28.80
16.28

175.7
64.4
-40.7
668.2
83.8

17.30
14.15
22.20
38.08
14.80
12.28
48.00
118.08
492.36
19.13
5.16
0.79
0.16
1.24
4.11
0.29
78.36
41.18
17.52
0.53

10.09
17.17
33.03
40.12
9.17
14.89
37.23
125.53
400.31
18.43
4.13
0.94
0.42
2.89
5.40
0.52
137.61
60.25
10.52
0.73

14.83
18.27
38.39
49.92
13.18
17.44
46.34
158.01
459.24
21.43
4.52
1.15
0.55
4.41
6.28
0.66
157.18
61.73
9.74
0.77

16.54
19.76
47.03
51.89
17.70
17.66
50.32
170.89
479.91
24.07
4.87
1.28
0.90
5.22
7.83
0.92
194.04
65.14
11.56
0.83

12.98
23.90
45.81
50.69
19.35
22.24
51.02
174.55
482.06
27.83
5.25
1.30
1.14
4.91
10.83
1.36
196.41
69.46
14.10
0.95

18.08
27.19
48.14
48.67
20.45
25.10
50.94
186.74
526.37
29.05
5.88
1.42
1.09
6.65
13.51
1.62
198.81
75.90
17.72
1.09

19.17
30.57
54.58
52.42
21.89
27.35
55.12
217.57
569.86
29.18
6.74
1.57
1.29
7.45
17.88
1.93
227.52
80.49
23.98
1.27

24.69
34.44
60.64
54.61
20.32
24.35
56.55
236.49
541.73
30.53
7.52
1.79
1.33
3.85
23.32
2.40
203.04
83.75
31.82
1.65

19.35
31.66
70.83
56.02
20.44
21.16
48.20
224.19
525.20
28.62
7.11
1.75
1.22
2.92
16.24
2.18
160.74
79.21
39.63
1.69

16.04
35.22
61.48
51.70
24.62
24.96
43.87
214.34
484.57
31.03
8.04
1.73
1.57
3.07
18.02
2.07
159.08
82.44
31.11
1.74

0.39
57.73
59.79
0.06
54.53
0.00
0.87
0.80
15.84
65.48
15.30
18.74
6.85
10.44
2.15
12.49
11.53
39.70
108.72
488.98
15.11
3.13
0.33
0.15
11.82
0.25
75.83
35.21
14.61
0.27

50.4
158.2
19.5
129.8
330.7

340.2
115.6
204.0
407.4
391.2
-16.5
604.8
164.6
344.6
93.8
88.3
-13.1
413.8
488.9
2,302.7
97.2
116.5
10.5
97.1
-0.9
105.4
156.9
422.6
969.6
52.4
723.9
109.8
134.2
112.9
552.7

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

97

World Consumer Lifestyles Databook 2011

Coffee, tea and cocoa consumer expenditure 1990/1995/2002-2010

Table: 2.90

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
15.90
31.81
44.69
61.43

% growth
1990-2010
79.9
36.5
159.1
57.3

2.67
47.31
2.36
6.19
3.41

1995
9.88
33.43
44.83
68.56
2.65
3.32
44.12
3.01
4.57
2.77

2002
11.42
14.65
50.21
53.52
6.60
11.46
35.35
6.85
1.14
4.45

2003
13.64
18.50
60.74
68.02
7.48
13.08
44.66
6.26
1.28
5.69

2004
16.52
20.46
71.96
75.37
8.22
17.23
46.85
6.05
1.37
7.09

2005
17.04
24.09
75.88
77.35
8.96
23.51
46.73
6.57
1.76
7.85

2006
18.47
27.30
80.25
79.76
12.03
30.70
45.05
7.56
2.10
8.44

2007
21.59
33.19
95.47
93.12
17.19
40.70
48.90
9.35
2.51
10.53

2008
26.13
41.34
97.62
99.98
25.79
57.16
51.96
12.64
2.87
10.87

2009
26.21
38.93
95.11
98.26
29.35
51.34
53.09
14.56
2.79
10.23

2010
28.60
43.40
115.77
96.62
31.95
57.74
48.54
15.28
3.34
10.84

23.89
9.72
0.55
19.45
37.03
7.78
73.85
2.41
8.55
35.04
61.44
47.23
64.48
14.55
36.16
27.48
2.03
1.89
9.37
42.85
37.24
28.45
31.51
10.37
0.13

21.43
14.26
0.65
13.01
31.61
15.63
99.90
5.52
13.40
20.30
90.56
60.94
78.92
27.54
40.63
44.16
2.20
3.15
12.19
37.91
41.38
36.66
72.14
12.19
20.75

21.14
8.11
0.76
7.02
37.99
25.04
67.38
5.92
17.67
23.57
37.35
44.70
57.81
29.80
39.22
41.97
1.42
2.69
8.02
26.03
38.32
31.16
65.74
24.92
15.99

24.09
9.57
0.77
5.39
46.80
25.74
72.58
6.25
14.46
29.21
44.67
54.11
59.36
37.14
39.75
47.91
1.33
2.91
7.67
38.44
42.23
37.23
71.03
25.86
20.12

26.41
10.66
0.77
6.10
49.14
30.66
81.84
6.69
15.28
36.61
49.97
58.93
64.71
43.02
41.06
51.68
1.33
3.01
7.82
34.80
39.60
40.67
76.60
30.90
23.27

29.17
12.21
0.81
8.34
53.14
33.70
81.30
7.18
17.74
37.36
55.30
59.83
72.16
43.24
43.86
54.08
1.33
2.84
8.30
35.08
42.93
42.60
79.97
36.67
27.07

31.64
13.70
0.89
8.69
62.42
37.32
80.80
7.37
19.93
43.62
61.83
64.69
76.33
48.15
45.64
54.53
1.29
3.86
8.32
41.22
47.40
45.92
77.62
40.14
32.78

34.50
15.19
1.01
10.49
68.39
47.81
83.85
7.72
24.63
52.70
71.59
73.51
88.09
53.93
50.99
67.19
1.24
4.50
9.48
53.15
53.92
42.02
78.95
46.65
40.00

35.23
16.97
1.10
11.31
78.68
62.61
90.88
8.48
30.11
55.16
84.45
84.03
100.07
58.81
53.69
79.53
1.17
4.92
11.08
54.60
64.77
45.49
86.88
57.56
45.77

32.08
16.31
1.16
10.16
72.14
54.64
81.07
8.59
35.47
48.91
64.39
74.65
89.60
56.01
53.02
64.60
1.20
4.82
11.16
55.81
59.87
44.82
109.26
58.09
38.63

36.22
18.84
1.22
11.36
69.16
55.12
79.17
8.56
40.82
52.88
70.46
72.46
86.66
51.85
57.46
68.52
1.75
5.83
10.98
45.65
65.71
45.39
75.84
63.72
41.65

51.6
93.7
121.9
-41.6
86.8
608.5
7.2
255.3
377.3
50.9
14.7
53.4
34.4
256.3
58.9
149.4
-13.7
207.5
17.2
6.5
76.5
59.5
140.7
514.2
31,512.9

20.18
3.14
7.53
8.48
6.12

29.07
11.08
11.29
13.79
7.88
9.06
11.82
59.81
23.22
8.36
86.32
5.83
4.16
8.67
19.94
23.37
11.37
8.38
8.62
16.49
25.23
24.77
26.06
22.65
6.58
40.55
83.65
84.15
33.75
4.28
17.72
13.75
4.18
4.23
29.67
42.16
24.29
25.33
0.87

37.84
20.20
32.88
7.08
19.68
13.26
10.59
41.82
24.59
9.42
82.14
4.83
2.76
5.69
29.25
23.89
13.25
10.08
6.71
24.48
19.00
26.34
30.17
11.52
8.02
27.20
50.44
65.36
49.26
3.41
20.28
16.86
9.69
7.01
38.85
46.09
24.92
13.63
1.17

41.23
23.77
38.12
7.17
19.29
15.81
12.72
50.89
32.72
9.11
96.90
4.83
2.82
5.58
30.33
28.75
13.14
11.40
6.85
30.62
19.98
31.29
39.29
17.77
8.44
31.40
62.54
77.80
48.44
3.79
23.64
23.53
14.81
8.46
40.47
51.42
25.93
12.98
1.28

43.29
25.71
45.69
7.66
18.89
19.14
14.50
56.30
40.54
10.54
106.26
4.98
2.93
5.78
33.57
31.54
18.77
14.28
7.31
36.00
21.48
36.87
45.36
22.80
9.36
33.82
68.14
83.30
49.85
4.23
26.48
28.72
16.94
10.61
48.38
63.91
26.92
15.64
1.45

47.52
28.54
52.08
8.00
20.62
20.23
15.92
57.85
45.65
14.59
113.29
5.48
3.05
6.31
39.37
29.74
29.68
17.35
8.01
38.67
23.35
39.61
48.17
25.67
11.17
33.22
69.99
91.64
49.10
4.69
27.02
35.52
16.20
15.50
59.73
63.60
29.02
19.09
1.68

49.56
36.52
54.78
8.66
21.16
27.17
17.47
59.57
45.09
16.11
114.52
4.88
3.21
7.23
45.97
30.62
43.19
21.81
9.11
42.18
25.38
42.79
50.24
27.52
12.62
32.62
71.91
97.58
48.92
5.46
28.43
36.15
22.06
20.10
64.61
65.15
30.82
23.63
1.95

55.72
49.16
68.11
9.66
21.68
34.39
20.02
64.07
54.58
16.96
130.60
5.77
3.61
8.40
55.68
33.67
58.52
26.17
10.51
49.02
28.79
53.51
63.01
28.84
14.05
34.69
81.32
107.08
50.63
6.32
31.99
47.43
24.58
27.82
72.66
72.36
32.95
32.14
2.30

64.75
56.51
67.94
10.79
21.89
40.03
24.31
71.22
53.98
19.11
142.06
5.56
4.34
9.61
70.38
37.82
61.43
33.97
11.92
52.68
32.78
64.98
72.93
26.25
12.60
34.88
81.56
110.34
53.82
7.23
36.48
55.05
12.67
36.93
83.06
65.59
34.19
43.41
3.07

58.38
41.06
55.95
9.97
17.42
39.30
25.14
67.18
49.69
15.92
129.68
5.91
4.29
9.22
56.95
34.38
46.82
25.63
12.72
47.57
31.69
56.40
60.34
26.08
11.06
29.10
70.97
105.06
51.38
7.02
35.30
47.90
9.57
25.78
79.57
51.46
32.85
53.90
3.21

60.58
35.69
53.00
10.97
20.63
37.85
25.70
65.94
58.44
17.10
153.95
6.26
4.79
10.26
62.76
33.43
47.13
26.65
14.06
39.77
35.31
51.81
58.42
31.50
13.23
26.13
79.36
109.84
56.29
8.10
34.44
54.03
10.08
28.42
81.37
51.36
34.39
41.76
3.40

200.3
1,036.7
603.8
29.4
237.3

8.36
48.82
18.83
12.23
58.34
4.42
2.71
6.17
7.57
15.80
9.56
7.05
5.56
21.04
18.15
1.88
17.62
2.89
43.05
51.27
59.68
28.94
2.33
10.97
11.41
11.48
27.09
42.56
25.84
22.76
0.44

2,060.4
2.6
546.8
-46.1
218.2

207.4
35.1
210.3
39.8
163.9
41.5
77.1
66.3
729.5
111.7
392.9
277.9
152.9
67.8
185.5
3,015.6
78.7
357.1
-39.3
54.8
84.0
94.5
247.2
214.0
373.5
147.6
200.3
20.7
33.1
83.5
668.9

Source: National statistical offices/OECD/Eurostat/Euromonitor International

98

Euromonitor International 2011

Section 2 World lifestyle trends Drinking

Mineral waters, soft drinks, fruit and vegetable juices consumer expenditure 1990/1995/2002-2010

Table: 2.91

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
49.91
60.04
130.69
93.48

% growth
1990-2010
57.4
53.1
123.9
130.0

2.36
97.30
8.08
7.00
4.55

1995
30.04
108.69
148.01
111.52
3.41
2.77
134.26
10.24
18.63
3.83

2002
30.75
30.53
133.94
100.92
7.11
6.50
120.18
8.08
7.12
7.45

2003
38.31
39.28
158.62
131.05
7.79
7.37
157.69
7.33
9.65
9.80

2004
46.42
46.64
185.96
148.28
9.16
9.65
172.58
7.61
10.48
12.32

2005
47.91
52.76
195.47
155.29
10.04
13.04
180.16
7.69
13.48
14.68

2006
51.94
57.92
206.15
163.26
13.51
16.73
177.52
8.36
16.26
16.76

2007
60.08
70.09
244.71
194.19
19.04
20.42
196.39
9.04
19.95
20.91

2008
72.65
85.30
249.78
212.26
27.98
27.89
211.79
10.35
23.45
22.39

2009
72.55
80.57
243.08
215.39
31.83
24.07
203.87
10.58
23.61
17.73

2010
78.56
91.94
292.58
214.97
34.85
26.36
203.20
10.29
29.86
19.72

46.69
3.81
1.37
21.34
37.03
15.30
122.05
19.07
11.89
18.92
86.27
76.91
103.39
20.24
30.13
26.83
0.74
11.00
1.00
83.52
116.18
89.93
54.06
6.71
0.02

47.64
16.16
1.87
53.09
37.26
30.75
170.09
24.28
19.58
11.01
112.62
99.93
166.19
46.06
40.63
29.59
0.56
20.70
1.54
101.32
119.65
111.82
88.04
7.94
4.88

51.09
16.37
3.17
43.73
52.34
52.41
164.70
26.77
27.06
16.37
106.25
97.53
141.22
65.84
41.44
53.17
1.57
14.16
3.10
102.66
102.09
107.56
72.44
14.95
4.41

58.64
16.90
3.39
40.71
65.27
57.01
183.29
26.49
22.27
24.79
135.52
131.06
181.78
84.30
41.80
73.79
1.80
15.77
3.18
117.89
115.68
134.28
77.24
16.15
5.49

64.75
21.45
3.66
46.91
73.80
63.52
194.81
25.76
23.58
35.80
141.11
146.04
197.15
102.07
42.63
85.16
1.93
16.45
5.30
128.64
119.32
147.54
88.02
19.23
7.52

72.19
25.70
3.94
56.51
77.69
66.50
194.19
27.44
27.44
37.95
145.01
150.07
190.72
105.12
45.44
89.49
2.60
15.66
5.84
136.36
125.41
144.59
87.48
22.74
8.75

78.89
29.55
4.54
60.29
87.29
72.87
224.97
28.44
31.01
47.50
156.35
154.98
200.95
113.08
47.49
92.41
3.70
21.57
6.32
158.84
139.78
147.52
84.38
24.85
10.59

86.99
32.88
5.54
75.34
107.48
87.91
270.53
29.40
38.56
59.91
175.61
176.62
221.98
126.69
52.89
116.59
5.86
23.97
8.36
221.28
158.38
168.24
87.00
28.72
13.38

89.53
36.79
6.58
85.30
123.18
108.62
294.03
31.68
47.44
83.77
187.66
192.76
238.79
138.80
55.73
141.33
7.43
24.81
11.22
236.49
189.45
182.13
92.41
35.25
16.01

82.19
35.28
7.48
80.52
110.85
106.95
265.61
32.10
56.24
63.22
157.34
188.70
231.82
132.09
54.78
114.35
5.53
23.26
12.44
182.70
174.62
171.08
109.82
35.33
14.11

93.63
40.96
8.03
96.42
106.18
107.86
257.40
32.46
65.05
52.69
169.19
185.43
222.59
126.83
59.23
114.64
7.07
26.79
13.25
166.88
191.41
158.17
99.11
38.66
16.07

100.5
974.7
485.1
351.9
186.8
604.9
110.9
70.2
447.1
178.5
96.1
141.1
115.3
526.8
96.6
327.2
857.1
143.6
1,220.5
99.8
64.7
75.9
83.4
476.3
76,030.5

11.24
0.46
0.48
5.48
33.55

18.31
3.45
2.72
7.66
43.92
22.54
30.37
95.55
71.10
11.29
286.85
1.47
18.95
12.87
22.08
52.62
7.13
10.47
194.67
11.19
17.94
22.16
45.64
23.05
37.34
50.56
120.63
150.95
87.43
48.09
90.77
13.62
1.61
3.55
82.38
105.62
171.02
29.85
4.81

22.82
12.69
13.24
16.90
110.77
21.78
27.57
85.51
60.66
13.03
264.45
1.59
20.05
7.28
30.46
55.08
10.02
12.78
182.81
24.96
20.24
41.03
62.91
11.53
43.98
64.12
115.58
140.95
97.75
39.26
106.02
17.46
8.42
5.20
113.59
139.33
186.36
18.84
6.52

25.18
15.28
23.51
18.19
115.06
27.20
32.66
103.74
79.28
12.61
301.61
1.59
21.28
7.04
34.37
68.45
11.54
15.64
183.28
32.80
21.98
48.42
83.00
18.07
46.46
83.14
144.91
173.53
99.21
43.56
125.43
23.92
12.83
6.29
119.35
159.19
191.26
18.58
7.07

26.61
18.22
29.66
23.56
119.71
31.09
37.09
107.18
96.97
14.60
326.24
1.64
23.52
7.12
38.05
75.18
19.17
20.98
193.26
39.02
24.09
49.40
96.47
23.15
51.95
95.61
152.07
182.85
101.72
48.61
141.57
31.32
15.49
7.86
143.90
184.41
197.12
22.64
8.21

29.31
20.66
38.88
28.52
133.18
31.20
40.63
101.30
109.01
20.21
351.22
2.58
25.67
7.53
44.74
73.89
32.42
25.89
208.92
46.39
26.42
53.96
99.42
26.16
62.03
102.06
154.94
174.44
100.78
53.91
145.15
37.34
14.82
11.50
179.16
188.15
207.23
27.28
9.39

30.80
27.49
48.35
33.01
139.34
33.73
44.63
111.30
107.23
22.29
369.89
3.10
27.59
8.28
51.64
74.42
50.17
33.75
234.06
53.90
28.77
61.78
102.34
28.17
70.10
109.44
173.10
169.97
100.94
62.82
154.27
38.17
20.77
14.98
195.47
203.18
215.81
34.00
10.73

34.67
39.72
68.11
39.54
148.32
53.41
51.53
127.72
129.66
23.54
440.66
2.85
31.43
9.43
62.25
83.60
73.20
42.91
273.10
72.14
32.57
81.28
126.76
29.54
77.97
126.81
197.84
172.42
102.36
70.77
173.25
50.30
23.75
20.66
221.74
220.06
224.29
45.97
12.46

40.19
48.86
67.77
46.71
153.07
60.52
62.17
146.02
128.03
26.60
495.12
3.18
38.08
10.55
79.63
92.41
85.38
55.25
313.23
80.44
37.18
100.10
144.05
26.96
70.01
138.88
203.35
211.17
105.44
81.05
197.32
58.91
12.46
27.68
255.69
202.95
229.68
61.16
16.58

36.17
37.92
65.93
45.28
122.36
56.54
63.85
134.82
117.93
22.19
470.79
3.79
38.30
9.90
64.42
82.31
60.84
46.08
335.51
74.31
35.96
98.13
126.33
26.83
61.68
125.92
183.09
220.33
99.08
78.88
190.57
51.05
9.63
19.52
245.68
159.90
230.86
75.28
17.28

37.58
34.93
62.54
51.18
145.39
54.28
64.84
131.18
142.82
23.86
480.61
4.45
43.26
10.76
70.98
80.00
61.65
50.06
372.16
66.18
41.02
85.78
121.54
32.47
73.80
122.05
215.05
235.48
106.66
90.96
186.13
58.59
10.33
21.87
251.82
156.83
241.82
59.00
18.27

234.2
7,549.7
12,889.6
834.6
333.3

24.51
78.85
51.15
16.57
210.01
1.07
9.19
9.04
8.21
34.40
5.74
11.23
111.21
11.83
12.08
2.91
17.76
15.75
32.01
112.66
110.94
52.79
27.57
62.90
11.09
9.74
73.20
99.38
167.08
20.59
2.64

1,014.6
108.8
27.3
326.7
333.5

164.6
66.4
179.2
44.0
128.8
317.7
370.7
19.0
764.4
132.6
974.5
345.7
234.6
246.8
609.9
4,078.0
82.8
368.7
281.3
90.9
112.2
102.1
230.0
195.9
428.2
124.6
244.0
57.8
44.7
186.6
593.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

99

World Consumer Lifestyles Databook 2011

Smoking

Tobacco consumer expenditure 1990/1995/2002-2010

Table: 2.92

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
30.46
55.11
203.69
379.62

% growth
1990-2010
-21.8
25.7
149.8
17.7

14.99
212.09
3.21
14.54
15.08

1995
16.12
80.92
251.64
333.55
6.61
9.24
255.05
4.79
17.13
12.65

2002
12.63
23.27
263.05
310.81
8.74
9.43
262.39
3.97
8.34
21.55

2003
13.65
29.68
313.72
377.88
9.53
13.65
345.80
3.97
7.82
34.16

2004
16.04
34.70
372.08
416.88
10.27
15.63
392.37
4.00
8.91
47.07

2005
16.87
39.91
394.08
438.46
11.48
19.74
394.04
4.15
11.47
53.40

2006
17.84
44.25
381.82
420.60
15.96
23.78
415.66
4.59
13.72
63.87

2007
19.89
53.51
435.43
459.30
21.48
29.39
452.53
5.08
16.77
71.20

2008
23.33
65.50
445.85
501.12
30.25
38.23
472.98
6.17
19.22
79.96

2009
22.65
61.48
422.45
460.81
32.90
32.67
455.76
6.65
18.95
80.19

2010
23.82
69.28
508.72
446.77
34.69
35.48
440.09
6.77
23.69
78.36

271.35
0.67
5.73
18.82
92.57
94.50
364.65
5.92
12.34
81.61
233.73
154.92
278.95
106.85
68.25
54.18
9.08
19.96
15.11
284.68
76.36
133.63
101.53
32.10
0.02

198.18
1.58
6.96
23.22
82.39
112.90
405.74
8.24
19.36
44.51
251.15
245.33
291.64
264.89
86.83
86.15
7.54
34.05
11.60
420.97
104.81
214.73
161.12
32.14
8.88

247.09
1.77
10.70
18.07
118.15
140.00
336.44
6.17
20.26
93.50
219.40
243.15
266.57
369.21
46.79
133.59
7.56
42.29
6.74
492.85
105.74
228.89
151.16
45.38
18.34

305.39
1.89
11.42
14.97
140.24
179.14
403.42
6.50
16.69
122.39
263.24
287.29
318.56
464.77
53.12
174.16
7.62
56.02
6.54
586.02
112.75
284.16
162.40
46.64
23.02

347.98
2.39
12.79
18.15
165.61
201.29
430.12
7.46
17.74
152.20
291.49
319.87
346.29
517.24
51.25
202.21
10.18
54.07
7.45
576.09
126.35
319.91
165.63
54.69
27.68

362.38
2.87
13.99
22.73
196.99
220.19
438.03
8.99
21.05
178.00
297.86
317.71
363.05
515.48
56.30
222.00
11.41
51.29
7.55
596.07
123.16
326.24
171.43
64.40
33.55

380.97
3.31
16.28
24.33
205.58
247.46
435.55
9.32
23.69
184.50
305.78
324.84
353.60
501.99
64.42
243.15
11.61
60.73
7.98
596.87
136.90
354.37
163.28
70.57
41.05

425.99
3.67
19.68
30.74
259.59
313.48
430.32
9.86
28.69
160.40
333.31
354.80
386.92
595.11
69.56
315.75
13.06
70.28
9.41
678.35
157.35
395.24
158.12
80.28
54.43

444.81
4.08
23.96
34.75
282.45
414.23
476.71
10.98
34.33
177.66
357.38
379.67
402.03
638.01
70.95
383.23
13.76
75.63
10.68
697.08
191.67
431.92
168.27
97.22
65.76

417.11
3.91
24.54
32.40
276.28
364.57
438.65
11.34
39.48
191.17
388.92
381.79
404.87
598.05
68.36
317.69
15.47
73.48
11.22
604.84
178.94
386.40
186.28
96.37
58.55

487.43
4.57
27.33
38.39
262.31
368.38
418.45
11.73
44.47
213.02
334.66
379.68
393.58
604.36
73.80
327.84
19.53
87.81
11.86
588.30
197.95
397.01
175.85
103.81
67.38

79.6
581.5
376.6
104.0
183.4
289.8
14.8
98.1
260.3
161.0
43.2
145.1
41.1
465.6
8.1
505.1
115.2
339.9
-21.5
106.7
159.2
197.1
73.2
223.4
359,354.7

26.18
11.22
22.65
29.58
10.53

33.61
11.67
16.38
32.73
14.28
43.42
8.91
217.52
97.54
4.78
371.90
6.70
4.80
11.45
52.08
160.47
9.09
12.95
43.63
47.81
181.40
69.89
121.11
22.11
43.77
163.05
255.73
369.97
85.75
28.45
11.14
41.67
3.18
8.13
22.47
313.72
184.77
12.31
3.58

61.33
61.43
31.31
18.63
24.08
45.54
7.75
226.58
105.29
7.44
389.84
5.48
5.20
7.54
98.32
173.26
13.62
11.43
38.46
43.35
138.94
75.56
157.27
14.52
62.28
237.73
207.43
298.23
93.48
20.71
11.28
89.54
11.08
7.67
25.99
370.07
243.63
7.78
4.27

56.78
72.89
41.41
17.39
25.72
53.06
9.43
279.01
149.61
8.62
433.85
5.62
5.53
7.56
105.57
222.15
18.90
14.23
39.15
53.37
158.34
101.66
209.57
21.65
61.41
300.08
262.58
380.39
98.11
22.06
13.69
119.88
16.71
10.73
26.36
419.46
240.17
6.85
4.35

61.26
84.49
42.70
15.69
26.88
62.68
10.77
310.24
159.23
10.11
492.55
5.97
6.12
7.75
122.86
248.54
25.77
17.63
41.28
59.87
171.23
122.10
236.31
28.66
71.47
349.37
285.47
419.64
102.95
23.34
15.25
155.50
18.49
13.44
30.46
469.38
240.36
8.35
4.38

68.28
91.22
48.46
14.98
30.38
62.53
11.43
318.15
162.84
12.77
512.76
6.38
6.68
8.15
150.92
253.89
34.58
20.35
43.91
58.89
182.70
134.30
272.34
30.76
92.30
374.91
273.49
418.33
107.06
24.37
15.48
189.58
17.47
19.94
36.21
465.51
240.56
10.27
4.71

75.12
121.98
63.59
14.92
32.49
71.57
12.65
331.69
141.17
12.96
521.91
6.34
7.19
8.68
167.23
280.23
46.40
26.15
47.77
71.69
180.92
142.65
298.65
31.17
106.50
401.85
270.91
362.76
108.76
26.82
16.64
193.83
23.76
26.08
37.81
480.40
242.32
12.97
5.21

88.08
177.14
90.38
15.70
34.57
81.01
14.46
372.18
163.56
13.76
610.59
6.88
8.27
10.02
202.79
256.73
65.30
30.22
55.30
97.35
194.02
179.83
354.61
32.83
118.64
469.95
306.89
370.71
109.72
29.34
18.57
256.13
26.19
35.36
41.23
525.36
248.75
17.63
5.93

105.41
219.21
118.12
16.96
36.04
110.80
17.20
405.42
153.21
15.55
675.04
6.83
10.13
11.43
259.35
247.66
71.31
39.03
62.66
114.45
214.91
198.32
435.00
30.05
106.00
514.67
323.23
518.69
114.86
31.71
21.16
266.20
13.31
47.34
45.54
480.12
252.93
23.29
7.54

96.85
169.29
79.84
14.69
30.59
101.99
17.42
378.41
139.66
13.54
620.70
7.45
10.29
10.83
211.66
225.56
50.06
29.23
66.77
97.48
234.29
173.08
414.56
29.81
92.25
466.46
298.12
575.55
108.93
29.12
20.50
228.01
9.91
33.50
43.94
395.90
266.12
28.84
7.59

102.69
152.24
73.09
15.04
32.61
98.05
17.53
374.88
151.85
14.93
666.10
8.10
11.78
11.78
233.79
217.82
52.43
35.26
73.51
85.49
254.65
177.01
407.59
35.71
109.11
454.10
303.83
633.18
119.61
32.05
20.02
296.42
10.34
38.10
43.62
402.75
272.12
22.54
7.74

292.2
1,257.0
222.7
-49.2
209.8

7.71
178.63
84.49
4.61
295.42
5.12
2.43
9.94
12.72
104.59
7.65
17.58
32.18
125.00
25.98
4.02
19.40
27.29
80.86
286.55
223.97
68.75
16.61
9.16
37.91
17.62
21.89
268.69
164.24
9.96
1.94

136.7
107.5
110.6
63.0
419.5

127.4
109.9
79.7
223.7
125.5
58.4
383.9
18.5
1,737.5
108.3
585.4
100.5
128.5
103.7
581.4
10,042.6
84.1
299.9
461.6
6.0
182.7
74.0
93.0
118.6
682.0
116.3
99.3
49.9
65.7
126.3
299.8

Source: National statistical offices/OECD/Eurostat/Euromonitor International

100

Euromonitor International 2011

Section 2 World lifestyle trends Smoking

Smoking prevalence amongst population aged 15+ 1990/1995/2002-2010

Table: 2.93

% of population aged 15+

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

2002
26.4
27.2
21.9
28.7
22.3
27.6
27.9
23.2
13.5
37.1
12.6
20.8
30.4
26.4
18.8
30.0
28.5
31.7
14.9
30.8
30.0
22.0
30.1
24.9
38.3
13.5
33.5
14.4
30.8
14.9
22.5
25.1
27.8
33.3

2003
26.4
27.3
21.1
28.4
22.3
28.4
26.4
23.2
13.5
37.1
12.9
19.8
30.6
26.2
18.7
30.2
28.0
30.9
14.6
30.7
33.1
21.9
29.5
24.7
38.3
13.4
33.2
14.5
30.9
15.5
22.3
25.0
27.8
33.0

2004
26.3
27.3
21.3
28.3
22.2
28.1
27.4
23.0
13.4
37.3
13.3
18.6
30.7
26.1
18.3
30.1
28.2
30.2
14.6
30.8
32.9
22.0
28.8
24.5
38.5
13.5
33.0
15.2
30.6
16.1
20.1
25.2
27.2
32.7

2005
26.4
26.8
20.7
28.3
22.1
27.7
28.3
23.0
13.4
37.4
13.6
17.5
30.7
26.0
17.9
30.0
27.2
29.7
14.5
30.8
33.8
21.7
28.6
24.4
38.7
13.5
32.9
14.6
30.6
16.7
20.1
25.7
26.3
32.8

2006
26.2
27.2
20.7
28.2
21.9
27.3
27.9
22.9
13.3
37.6
14.0
18.3
30.6
25.8
17.6
29.8
26.5
29.3
14.5
30.8
33.4
21.8
28.4
24.1
39.0
13.4
32.8
14.7
30.6
17.1
20.1
25.5
25.0
32.3

2007
26.1
27.0
19.6
28.0
21.8
26.9
26.4
22.9
13.3
37.8
13.9
16.6
30.5
25.7
17.4
29.6
26.1
28.9
14.4
30.9
33.1
20.8
26.8
23.8
39.4
13.3
32.7
14.9
30.7
17.5
19.7
25.3
23.4
32.2

2008
25.9
27.4
18.8
27.9
21.7
26.5
26.4
22.9
13.3
37.6
14.1
16.3
30.5
25.6
17.2
29.7
25.7
28.0
14.4
30.9
32.7
20.3
25.8
23.5
40.2
13.2
32.5
14.9
30.5
17.9
19.5
24.5
22.0
32.1

2009
26.0
27.4
18.4
27.7
21.7
26.5
25.4
23.1
17.2
37.8
14.5
16.2
30.4
25.6
17.2
27.8
25.6
27.3
14.3
31.1
32.1
20.1
25.7
23.2
40.0
13.2
32.4
14.8
30.5
18.4
18.8
24.1
22.5
31.4

2010
26.2
27.3
17.9
27.6
21.7
26.4
24.4
23.1
17.2
37.4
14.7
16.1
30.3
25.6
17.2
27.6
25.5
25.9
14.3
31.1
32.0
20.0
25.6
23.0
40.0
13.1
32.3
14.7
32.4
19.0
18.5
23.7
22.0
30.8

25.7
17.5

25.7
17.5

24.9
17.2

24.7
17.2

23.8
17.3

21.8
17.4

22.7
17.5

23.3
18.0

23.6
18.0

33.5
33.4
22.6
19.9

32.6
33.0
22.3
20.2

31.8
32.9
22.0
20.4

31.1
33.2
21.7
21.3

30.6
31.9
21.5
21.8

29.9
30.7
21.3
21.7

29.3
29.9
21.2
21.4

29.0
25.3
21.1
18.6

28.4
25.0
20.9
18.4

28.6
33.5
23.9
10.8
28.5
20.9
20.4
26.4
32.1
31.2
25.7
41.4
24.5
38.2
13.3
34.0
34.5
26.1
33.1
31.7
18.2
29.6
27.0
23.9
36.4
34.5

28.9
32.9
23.7
11.3
27.5
21.4
20.5
26.5
28.6
31.1
29.5
41.0
25.1
37.0
13.0
31.6
34.0
24.9
30.0
28.1
17.7
29.2
25.7
23.9
36.1
34.4

29.0
27.9
22.9
11.2
26.0
21.5
20.5
25.2
28.4
31.2
29.9
41.3
25.6
35.9
12.5
33.2
33.8
23.6
30.8
27.9
17.1
28.9
23.9
23.7
35.9
34.4

28.7
28.7
22.8
11.1
25.0
21.7
20.3
27.6
28.3
31.1
29.9
41.8
26.1
34.9
12.2
32.4
33.8
23.0
27.5
27.4
16.0
28.4
22.5
23.8
36.2
34.3

28.7
27.9
22.4
11.2
23.5
21.6
20.5
28.0
28.5
30.9
30.1
41.8
26.6
34.0
12.5
32.5
33.8
22.6
23.2
26.4
15.0
28.1
22.0
23.8
36.0
34.4

28.8
27.4
22.0
11.3
22.0
21.6
20.2
28.3
28.6
30.7
29.9
44.3
27.1
33.2
12.8
32.9
33.8
22.6
23.3
26.1
14.4
27.8
22.1
23.7
35.7
34.6

28.9
26.7
21.5
11.3
21.5
21.5
19.9
28.7
28.4
30.5
29.3
46.4
27.6
32.6
12.8
31.7
33.9
21.9
22.6
25.2
12.9
27.6
21.7
23.5
35.5
34.3

29.1
26.0
21.1
11.4
20.2
21.5
20.0
28.8
28.2
30.3
28.4
43.9
28.2
31.5
12.8
31.0
33.9
21.4
23.6
24.1
12.2
27.3
19.8
23.4
35.4
33.6

29.1
25.3
20.6
11.4
19.7
21.5
20.0
29.0
27.7
29.5
27.5
43.4
28.7
30.6
12.8
30.9
33.4
20.9
23.5
27.2
12.0
27.0
18.8
23.3
35.4
33.0

35.5
25.1
21.5
18.6
18.9
24.1

35.9
25.5
21.4
18.1
18.4
23.8

36.6
25.7
20.2
17.7
18.0
23.5

37.6
25.8
19.6
17.5
18.1
23.3

37.4
26.1
19.3
17.2
18.3
23.2

37.1
26.3
19.1
16.9
18.5
23.0

36.8
25.6
19.0
16.5
18.7
22.7

33.0
26.6
19.0
16.2
18.8
22.6

32.8
26.8
18.9
16.0
18.9
22.4

Source: WHO/OECD/Euromonitor International

www.euromonitor.com

101

World Consumer Lifestyles Databook 2011

Smoking prevalence amongst male population aged 15+ 1990/1995/2002-2010

Table: 2.94

% of population aged 15+

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

2002
45.8
32.1
23.7
33.0
29.6
53.0
32.0
34.4
17.2
44.8
23.0
20.4
36.5
49.1
26.6
33.3
27.7
34.2
21.2
56.8
45.0
27.5
31.7
29.6
48.5
20.5
40.9
24.4
57.8
26.0
22.5
30.0
32.9
52.0

2003
45.7
32.2
22.8
32.5
29.5
52.1
31.0
34.0
17.1
44.0
23.5
18.5
36.1
48.8
26.6
33.7
31.3
33.1
21.0
56.5
45.8
26.5
31.1
29.2
48.6
20.4
40.0
25.1
57.8
26.5
22.5
32.0
33.1
51.0

2004
45.6
32.3
22.4
32.0
29.3
51.2
32.0
33.7
16.9
43.3
24.0
17.1
35.9
48.7
25.7
33.7
31.9
32.3
21.0
56.6
46.3
26.2
30.5
28.7
48.7
20.5
39.5
25.8
57.5
27.1
20.1
32.7
32.2
50.4

2005
45.6
31.2
21.9
31.7
29.0
50.6
34.0
33.3
17.0
42.8
24.2
16.1
35.9
48.6
24.9
33.8
31.2
31.6
20.9
56.6
50.3
25.9
31.3
28.2
48.8
20.6
39.0
25.0
57.2
27.6
20.1
32.3
31.0
49.0

2006
45.3
31.9
21.8
31.3
28.8
49.9
32.0
33.1
16.9
42.3
24.8
17.7
35.8
48.5
24.2
33.8
31.0
31.1
20.8
56.6
50.3
25.6
31.0
27.8
48.5
20.4
38.5
25.0
56.8
27.8
20.3
32.1
29.5
48.1

2007
44.9
31.3
20.9
30.8
28.6
49.2
30.0
32.8
16.8
41.0
24.2
15.5
35.7
48.3
23.8
33.8
31.5
30.4
20.7
56.5
50.3
25.3
30.0
27.3
48.9
20.1
38.0
25.1
56.8
28.2
19.8
31.9
27.9
47.2

2008
44.6
32.1
20.1
30.5
28.4
48.5
30.0
32.7
16.8
40.5
24.5
15.3
35.6
48.2
23.4
33.9
31.0
29.1
20.7
56.5
50.3
24.9
29.0
26.8
49.6
19.9
37.5
25.1
56.1
28.5
19.5
31.0
26.4
46.2

2009
44.7
32.0
19.5
30.1
28.4
48.3
29.0
32.7
21.6
39.3
24.9
15.3
35.5
48.1
23.4
31.2
30.8
28.3
20.6
56.5
49.7
24.7
28.9
26.4
49.5
19.8
37.0
24.9
56.0
29.2
18.9
30.6
26.9
45.3

2010
44.8
32.0
19.0
29.7
28.3
48.3
28.0
32.5
21.5
38.4
25.0
15.1
35.4
48.1
23.5
31.1
30.6
27.0
20.6
56.5
49.6
24.6
28.7
26.1
49.5
19.8
36.7
24.4
59.9
29.9
18.5
30.1
26.4
44.4

42.8
27.2

43.1
27.1

43.0
26.2

43.2
26.0

41.3
25.9

37.0
26.0

38.4
26.1

39.0
27.0

39.3
27.0

51.1
50.0
42.5
29.7

49.7
49.5
42.0
29.7

48.5
49.1
41.5
30.0

47.3
49.1
41.0
30.3

46.8
47.2
40.5
30.8

46.0
44.0
40.3
30.3

45.3
42.0
40.2
29.9

45.1
39.0
40.1
27.8

44.3
38.5
39.8
27.5

36.4
37.9
24.8
16.0
29.0
37.0
26.5
43.8
40.0
35.2
38.0
60.9
36.6
44.2
23.5
51.0
40.6
42.5
60.6
39.1
16.8
34.0
48.2
46.8
61.8
52.7

36.5
34.9
24.8
17.0
28.0
37.8
26.8
43.8
36.9
34.8
40.8
60.8
37.2
42.5
22.9
49.6
40.1
40.0
56.8
34.2
16.5
33.6
46.0
46.5
61.9
52.5

36.8
30.8
24.7
16.9
27.0
38.0
26.6
40.5
36.8
34.6
40.9
60.3
37.7
40.9
21.8
49.5
40.0
38.0
57.9
33.9
15.5
33.3
42.8
46.0
61.7
52.4

36.7
33.1
23.9
16.5
26.0
38.3
26.4
44.7
36.3
34.4
38.2
60.0
38.3
39.4
21.0
49.1
40.0
36.5
52.4
32.9
14.6
32.6
39.9
46.0
60.9
52.2

36.8
31.0
23.3
16.7
23.0
38.1
26.7
44.9
36.5
33.5
36.1
59.7
38.9
38.1
21.5
48.9
40.0
35.5
44.2
31.5
13.1
32.5
39.6
45.6
60.6
52.3

37.0
30.5
23.6
16.8
22.0
37.9
26.3
45.1
35.6
33.3
33.0
62.0
39.4
36.9
22.0
48.6
40.0
35.0
42.1
31.0
12.4
32.3
39.0
45.3
60.6
52.5

37.2
29.8
22.9
16.8
21.0
37.7
25.8
45.3
35.7
33.2
32.5
65.0
40.0
36.0
22.1
47.4
40.0
33.0
41.0
29.5
11.4
32.0
38.5
44.9
60.3
52.0

37.5
29.1
22.7
16.9
20.1
37.5
25.7
45.4
35.5
33.0
31.5
62.0
41.0
34.8
22.2
46.5
40.0
31.5
43.2
29.0
11.1
31.7
35.4
44.5
60.3
50.8

37.5
28.4
22.2
16.9
19.3
37.4
25.6
45.5
35.0
32.0
30.3
61.5
42.0
33.6
22.3
46.4
39.5
30.5
43.1
32.5
11.0
31.3
33.6
44.2
60.3
49.7

61.7
25.9
22.0
20.2
24.1
45.0

61.6
26.1
23.0
19.7
23.4
44.5

62.3
26.5
21.0
19.4
22.4
44.2

63.2
26.7
20.0
19.1
22.6
44.0

63.1
27.2
19.6
18.8
22.7
43.8

62.8
27.6
19.5
18.4
23.0
43.5

62.5
28.0
19.4
18.1
23.1
43.0

58.5
28.0
19.4
17.8
23.3
42.8

58.0
28.3
19.3
17.5
23.2
42.5

Source: WHO/OECD/Euromonitor International

102

Euromonitor International 2011

Section 2 World lifestyle trends Smoking

Smoking prevalence amongst female population aged 15+ 1990/1995/2002-2010

Table: 2.95

% of population aged 15+

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

2002
6.98
22.69
20.16
24.77
15.79
6.30
24.00
12.52
10.05
29.89
2.35
21.20
24.61
3.25
11.39
26.70
29.30
29.20
8.58
3.75
17.90
16.90
28.55
20.50
28.50
7.00
27.00
3.75
4.30
3.60
22.50
20.50
23.10
15.82

2003
6.99
22.70
19.42
24.58
15.80
8.59
22.00
12.69
10.05
30.68
2.50
20.99
25.32
3.20
11.41
26.80
25.00
28.70
8.31
3.80
22.91
17.57
28.03
20.40
28.30
7.00
27.20
3.29
4.50
4.20
22.10
18.40
22.90
16.09

2004
7.00
22.70
20.23
24.88
15.75
8.64
23.00
12.87
10.03
31.73
2.70
20.01
25.77
3.15
11.43
26.45
24.80
28.10
8.39
3.85
22.08
18.15
27.20
20.60
28.70
7.10
27.40
3.94
4.24
4.80
20.10
18.20
22.60
16.08

2005
7.10
22.70
19.67
25.13
15.73
8.42
23.00
13.05
10.01
32.43
3.10
18.92
25.76
3.05
11.45
26.20
23.50
27.80
8.28
3.90
20.40
17.80
26.15
20.90
28.90
7.10
27.60
3.72
4.49
5.50
20.10
19.40
22.00
17.69

2006
7.12
22.90
19.57
25.35
15.68
8.29
24.00
13.23
10.00
33.30
3.40
18.99
25.70
2.90
11.47
25.80
22.20
27.60
8.26
4.00
19.70
18.19
25.92
20.70
29.70
7.30
27.80
3.85
5.00
6.10
20.00
19.20
20.80
17.58

2007
7.13
23.00
18.36
25.40
15.63
8.16
23.00
13.41
9.99
34.92
3.70
17.65
25.61
2.80
11.50
25.40
21.00
27.40
8.23
4.10
19.00
16.58
23.91
20.40
30.20
7.40
28.00
4.21
5.16
6.60
19.60
19.10
19.30
18.14

2008
7.15
23.10
17.66
25.45
15.58
8.04
23.00
13.58
9.97
35.00
3.90
17.20
25.53
2.70
11.46
25.53
20.80
27.00
8.20
4.20
18.31
15.97
22.89
20.30
31.00
7.50
28.20
4.15
5.46
7.10
19.41
18.40
17.90
18.80

2009
7.21
23.05
17.30
25.50
15.65
8.00
22.00
13.92
13.10
36.50
4.30
17.14
25.42
2.70
11.45
24.52
20.70
26.30
8.17
4.60
17.73
15.80
22.81
20.10
30.80
7.50
28.40
4.14
5.50
7.50
18.76
18.00
18.40
18.20

2010
7.33
23.00
16.90
25.54
15.66
7.95
21.00
14.03
13.08
36.49
4.50
17.10
25.33
2.69
11.46
24.00
20.60
24.90
8.12
4.60
17.66
15.70
22.77
20.00
30.80
7.50
28.50
4.43
5.60
7.90
18.46
17.70
17.85
18.00

10.94
8.00

10.60
8.10

9.22
8.40

8.75
8.50

8.70
8.80

8.60
9.00

9.14
9.00

9.80
9.10

10.00
9.20

19.20
19.53
2.30
10.60

18.75
19.31
2.20
11.14

18.24
19.47
2.10
11.30

17.82
19.94
2.00
12.83

17.40
19.10
2.00
13.29

16.74
19.65
1.90
13.68

16.05
19.84
1.80
13.45

15.81
14.00
1.70
9.90

15.20
13.75
1.60
9.80

21.36
29.20
23.15
5.65
28.00
3.94
14.37
9.20
25.00
27.61
14.18
25.16
7.00
32.20
3.37
18.40
28.73
11.00
6.20
24.70
19.50
25.50
5.30
2.50
11.04
16.24

21.77
31.05
22.64
5.65
27.00
4.10
14.30
9.30
21.09
27.79
18.95
24.62
7.60
31.50
3.45
15.10
28.26
10.90
3.70
22.40
18.80
25.10
4.86
2.80
10.52
16.26

21.69
25.20
21.20
5.70
25.00
4.15
14.45
10.10
20.66
27.98
19.63
25.65
8.20
30.90
3.50
18.20
28.00
10.30
4.20
22.30
18.60
24.70
4.54
2.90
10.34
16.28

21.28
24.50
21.83
5.71
24.00
4.20
14.28
10.60
21.03
28.16
22.10
26.70
8.70
30.30
3.70
17.00
28.00
10.40
2.90
22.20
17.40
24.40
4.76
3.20
11.73
16.30

21.18
25.00
21.60
5.75
24.00
4.30
14.45
11.20
21.14
28.59
24.60
27.10
9.20
29.90
3.80
17.40
28.00
10.70
2.50
21.50
16.80
24.00
4.12
3.50
11.64
16.40

21.09
24.50
20.43
5.80
22.00
4.40
14.20
11.70
22.18
28.30
27.10
29.70
9.80
29.50
4.00
18.30
28.00
11.10
4.80
21.50
16.40
23.60
5.09
3.60
11.00
16.50

21.24
23.80
20.20
5.85
22.00
4.50
14.06
12.20
21.74
27.95
26.30
31.00
10.50
29.10
3.80
17.00
28.00
11.50
4.30
21.00
14.40
23.40
4.75
3.70
10.95
16.60

21.30
23.10
19.54
5.95
20.20
4.60
14.30
12.40
21.50
27.80
25.45
29.00
10.60
28.11
3.70
16.50
28.00
12.00
4.10
19.50
13.20
23.20
4.19
3.80
10.80
16.40

21.32
22.40
19.22
6.05
20.00
4.70
14.48
12.60
21.00
27.24
24.88
28.50
10.60
27.57
3.60
16.40
27.53
12.00
4.00
22.15
13.00
23.00
3.98
3.90
10.85
16.30

14.19
22.80
21.00
17.18
13.67
3.66

14.94
23.70
20.00
16.64
13.49
3.54

15.55
23.35
19.50
16.10
13.51
3.22

16.61
23.16
19.20
16.06
13.60
3.14

16.32
23.16
19.00
15.72
13.88
3.06

16.07
23.16
18.80
15.37
14.08
2.98

15.72
19.44
18.70
15.04
14.26
2.91

12.03
23.00
18.63
14.74
14.47
2.80

12.07
23.20
18.55
14.45
14.67
2.70

Source: WHO/OECD/Euromonitor International

www.euromonitor.com

103

World Consumer Lifestyles Databook 2011

Personal Appearance

Personal care consumer expenditure 1990/1995/2002-2010

Table: 2.96

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
15.75
68.26
207.82
301.63

% growth
1990-2010
60.5
83.4
251.4
80.8

16.37
242.43
3.59
83.45
17.29

1995
11.12
118.74
255.91
385.64
1.42
12.90
297.92
3.98
140.76
20.16

2002
11.55
40.59
268.96
319.00
6.05
18.20
262.31
5.64
70.17
13.90

2003
13.00
54.00
337.35
393.83
6.91
19.52
316.80
5.55
77.37
19.61

2004
15.59
62.66
405.57
452.33
7.34
22.95
354.39
5.80
86.53
24.50

2005
16.85
71.82
442.42
459.76
8.79
28.99
360.76
6.15
111.37
28.58

2006
17.61
80.73
493.73
464.70
12.29
35.13
370.71
6.96
133.68
30.87

2007
20.17
96.41
603.64
536.24
17.78
45.58
424.20
8.11
162.68
44.41

2008
24.11
117.49
614.03
598.36
26.48
63.34
460.94
10.32
190.24
48.54

2009
23.76
110.60
577.49
554.88
29.68
57.73
435.26
11.41
189.54
35.59

2010
25.28
125.15
730.26
545.45
33.36
66.05
422.51
11.95
240.78
31.47

228.28
0.58
3.12
26.50
55.54
34.41
281.52
5.42
9.67
35.84
212.99
285.80
249.54
76.27
149.79
20.79
7.13
0.84
5.86
137.62
81.56
269.49
209.71
17.85
0.07

216.58
16.03
6.40
49.66
68.14
61.03
379.91
9.38
16.28
28.09
226.78
332.08
317.30
201.05
267.77
41.18
7.24
1.91
5.19
247.11
163.76
342.30
325.01
15.03
15.98

275.50
21.28
17.32
34.14
117.72
95.54
313.24
10.71
17.69
80.81
243.88
325.88
276.73
188.11
161.99
72.22
8.82
2.56
5.10
439.09
157.80
327.36
254.56
16.50
41.26

319.99
24.59
18.23
33.15
151.52
125.48
387.21
12.92
14.76
110.30
307.26
405.27
335.52
235.63
175.58
97.20
9.85
3.05
5.27
602.08
159.90
403.33
278.93
17.40
51.19

363.88
29.31
20.21
38.78
164.42
154.90
439.06
13.56
15.89
145.02
354.31
458.39
370.82
276.82
207.42
110.98
10.82
3.60
5.30
675.52
168.04
454.98
297.23
20.44
78.52

404.73
36.13
23.33
46.85
186.29
163.31
469.41
14.35
18.57
171.95
369.53
458.20
368.48
301.92
237.26
118.55
12.41
4.22
5.93
682.10
181.32
454.36
299.87
23.56
111.99

449.25
41.72
27.63
50.21
203.62
175.32
506.35
17.06
20.91
191.31
397.69
480.21
378.58
323.09
267.90
117.39
13.70
4.80
6.71
777.98
191.34
470.63
308.01
25.55
155.47

500.61
47.23
33.49
63.10
262.11
207.45
577.70
18.34
26.02
257.67
458.08
542.51
432.43
358.59
298.88
145.59
17.88
5.04
8.14
952.46
220.08
515.43
306.51
27.93
200.71

521.51
53.46
44.94
71.41
288.03
260.89
633.13
20.45
32.45
297.91
513.03
584.01
470.73
411.60
318.29
149.21
20.02
6.10
9.67
979.80
264.03
548.81
346.57
33.31
245.58

485.10
51.56
50.44
66.45
254.53
226.25
587.19
21.41
38.70
200.30
529.64
569.69
436.95
379.15
319.36
114.81
18.57
6.44
10.92
785.36
241.65
497.34
365.08
32.42
220.14

559.71
61.69
56.20
78.51
260.58
230.79
581.68
22.92
45.23
206.72
480.54
560.61
420.32
352.37
355.62
115.87
21.11
8.55
11.86
682.32
264.84
499.37
400.77
34.64
252.04

145.2
10,476.5
1,702.0
196.3
369.1
570.8
106.6
322.9
367.7
476.8
125.6
96.2
68.4
362.0
137.4
457.3
196.3
917.6
102.6
395.8
224.7
85.3
91.1
94.0
371,175.7

145.86
12.31
10.38
13.35
43.28

230.51
15.41
13.09
19.93
38.21
34.91
30.12
304.19
229.73
2.38
355.09
4.83
26.52
20.30
44.45
190.24
4.81
36.09
122.45
40.91
543.91
77.99
84.53
41.51
102.27
194.39
244.48
206.37
149.45
24.04
5.25
58.11
5.27
8.14
123.13
282.65
352.26
12.79
2.02

225.33
52.55
56.02
14.94
83.36
46.93
27.07
314.84
216.78
7.19
471.24
9.59
27.58
18.53
80.03
197.43
10.81
32.01
95.62
41.97
497.92
127.15
142.60
32.04
155.01
242.63
271.34
172.28
180.45
23.11
7.39
81.77
21.19
6.85
156.53
416.18
498.04
14.01
3.89

240.07
68.26
79.27
15.39
84.35
57.96
33.28
379.27
277.90
8.03
564.32
10.87
29.21
19.14
88.31
254.04
14.09
42.70
96.19
52.11
480.02
161.03
193.90
45.21
165.64
298.55
322.77
185.95
177.11
25.90
8.73
103.06
35.28
7.06
163.41
499.42
517.55
12.31
4.33

255.83
81.28
98.78
16.10
89.79
70.92
38.39
417.43
323.98
9.43
607.04
12.67
32.12
20.54
100.42
299.17
24.28
56.80
97.88
54.08
532.45
196.60
221.76
60.86
176.71
356.61
391.49
201.14
188.13
28.58
10.08
135.36
48.41
8.26
196.64
585.25
548.32
14.70
4.73

293.39
90.47
136.64
16.83
98.37
78.22
40.52
417.39
357.35
11.69
685.21
11.23
34.96
22.80
119.48
315.63
27.52
71.23
102.97
55.04
566.98
223.60
229.56
67.54
209.08
378.33
422.89
197.76
187.22
31.49
10.27
151.93
50.78
12.14
244.73
587.05
572.13
17.88
5.37

313.94
112.56
153.84
18.09
106.94
99.37
45.36
430.25
346.65
11.77
733.57
13.04
37.58
26.27
135.25
330.09
39.41
91.51
112.96
68.16
601.42
267.15
227.54
68.63
242.21
400.70
452.29
183.02
172.71
36.34
10.97
164.75
77.29
15.78
266.78
610.33
599.27
22.43
6.23

342.09
143.45
184.59
20.87
115.06
145.05
52.31
484.82
413.50
13.08
881.95
14.22
43.33
31.41
165.59
379.94
58.08
116.56
128.63
88.30
712.93
356.59
269.55
73.52
268.66
462.87
510.87
185.68
175.28
41.34
12.30
211.89
91.72
20.28
301.90
693.89
627.67
31.91
7.53

387.21
151.48
268.89
23.86
119.84
216.10
63.23
501.91
405.65
15.35
965.23
12.44
53.12
36.94
211.89
420.64
63.24
167.71
143.65
118.87
746.25
432.16
358.22
68.51
240.32
503.76
566.62
214.11
184.90
45.87
14.01
214.30
50.85
25.56
347.35
636.00
652.18
44.04
10.03

341.47
98.56
237.44
21.91
100.06
203.41
65.25
459.20
368.28
13.68
889.28
12.64
54.16
36.28
172.27
403.20
44.61
132.91
150.06
99.53
677.81
351.57
297.02
69.21
215.55
450.18
503.39
224.02
177.25
43.36
13.65
162.67
41.48
17.02
334.69
549.22
625.94
56.30
10.52

347.29
85.94
221.72
23.60
111.36
194.09
66.69
444.96
437.15
15.31
1,037.86
13.19
61.79
41.35
190.16
387.97
42.38
145.96
162.59
89.18
776.00
391.95
290.08
84.09
263.38
428.83
523.30
234.95
192.15
48.58
13.49
189.02
46.56
18.05
340.91
567.51
646.71
44.77
11.21

138.1
598.1
2,035.3
76.8
157.3

24.02
248.57
158.62
4.08
300.02
2.88
12.69
12.24
12.62
116.18
3.82
47.48
88.65
295.44
36.13
4.91
33.05
39.86
110.47
263.81
204.54
122.49
10.92
2.33
45.45
18.02
109.63
221.84
290.03
7.07
0.77

303.6
74.3
232.8
188.5
82.1

177.6
79.0
175.6
275.6
245.9
358.6
386.7
237.8
1,406.3
233.9
1,008.0
207.4
83.4
162.7
984.9
5,806.0
154.5
560.7
288.2
98.4
14.9
56.9
345.0
478.0
315.9
0.2
210.9
155.8
123.0
533.0
1,363.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

104

Euromonitor International 2011

Section 2 World lifestyle trends Personal Appearance

Colour cosmetics: per capita retail sales 2004-2010

Table: 2.97

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2004
1.87
2.91
26.40
20.90
3.09
2.69
20.18
0.58
3.70
3.11
0.82
24.40
4.30
0.73
2.85
7.37
11.60
21.23
3.75
0.81
8.14
23.02
22.32
16.81
13.05
22.07
6.82
0.08
0.61
1.63
23.29
12.46
18.97
46.32
1.36
7.23
0.50
7.41
7.38
6.89
3.11
7.45
3.42
1.47
21.28
20.53
0.13
39.46
0.11
3.07
0.71
6.85
10.64
3.19
6.30
7.31
4.21
14.87
10.54
12.15
2.76
14.96
16.21
28.99
30.37
14.51
2.97
1.72
2.54
2.50
3.08
14.84
32.53
28.15
7.61
0.16

2005
1.90
3.13
27.76
21.40
3.66
3.47
20.70
0.62
5.30
3.44
0.88
27.13
4.83
0.81
3.48
8.12
12.82
22.97
3.97
0.87
8.69
24.63
22.63
16.40
13.71
23.27
7.36
0.10
0.61
1.91
23.86
12.95
18.82
46.75
1.34
7.93
0.53
7.45
7.58
7.42
3.25
8.21
3.47
1.59
22.09
22.60
0.14
43.80
0.12
3.19
0.77
7.90
10.88
4.45
7.43
7.56
4.51
15.40
11.43
12.56
3.09
16.92
17.23
29.93
30.58
15.89
3.17
1.82
2.91
2.43
3.95
16.72
33.45
28.97
7.74
0.18

2006
2.00
3.32
27.86
22.27
4.42
4.73
21.36
0.66
6.85
3.81
0.91
30.16
5.23
0.91
3.63
8.89
13.67
26.22
4.39
0.88
9.59
26.96
23.30
16.61
14.29
24.00
7.30
0.13
0.71
2.30
24.91
13.44
19.26
44.22
1.32
8.79
0.60
7.42
7.93
8.66
3.50
8.51
3.82
1.72
23.09
21.49
0.16
46.50
0.13
3.46
0.88
8.41
11.16
5.70
8.66
8.20
4.87
16.37
12.29
12.90
3.25
18.33
18.37
33.06
30.41
16.52
3.66
1.85
3.07
2.68
4.86
19.07
35.80
29.34
8.77
0.22

2007
2.18
3.71
31.62
25.63
5.75
6.06
24.12
0.74
8.38
4.64
1.02
33.56
5.44
1.10
4.32
10.19
15.79
31.86
4.70
0.93
11.60
31.75
26.26
19.67
16.18
24.59
8.84
0.18
0.78
2.88
28.34
15.14
21.12
44.33
1.33
9.36
0.66
7.71
9.30
10.37
3.92
8.95
4.28
1.99
26.38
25.28
0.17
55.32
0.14
3.88
1.04
9.69
12.41
7.59
10.37
8.80
6.19
18.13
15.89
14.17
3.51
18.73
21.20
39.61
33.19
16.92
4.35
2.00
3.69
2.97
5.87
20.76
41.61
29.88
11.22
0.25

2008
2.46
4.55
32.40
28.42
7.52
7.47
26.80
0.84
10.30
5.45
1.12
35.10
6.16
1.34
4.80
11.91
19.29
36.07
5.02
1.06
12.69
34.34
28.93
22.46
17.71
25.23
9.81
0.22
0.83
3.84
31.04
17.73
23.09
50.62
1.42
10.05
0.66
7.95
10.40
11.83
4.23
9.30
4.42
2.25
30.17
24.90
0.19
60.41
0.13
4.57
1.20
11.68
13.38
8.35
11.87
9.63
7.19
20.03
18.16
15.40
3.41
15.84
23.52
42.51
37.94
17.78
4.86
2.16
3.96
3.31
7.19
22.42
40.03
30.12
14.39
0.29

2009
2.55
4.31
29.66
27.14
7.83
6.39
25.76
0.93
11.20
5.21
1.07
32.80
6.28
1.44
4.65
9.47
16.90
34.65
5.35
1.21
11.17
31.73
27.53
22.38
15.80
25.87
8.56
0.26
0.81
4.70
28.65
16.52
21.85
53.09
1.61
8.47
0.58
8.04
7.70
9.41
4.16
7.94
4.70
2.24
29.38
21.88
0.15
55.35
0.12
4.52
1.17
9.22
12.55
7.17
9.60
10.40
5.39
19.74
16.37
13.67
3.72
13.51
21.94
36.04
37.09
17.08
5.29
2.04
3.56
3.54
5.02
23.98
35.03
29.49
20.11
0.31

2010
2.61
3.78
31.41
28.34
8.04
6.21
26.90
0.94
12.57
5.41
1.11
34.99
6.80
1.55
4.82
9.70
17.72
36.67
5.67
1.17
10.83
32.63
28.54
24.46
15.93
25.92
8.80
0.29
0.82
4.86
29.21
16.48
22.39
52.74
1.60
8.24
0.56
8.11
7.05
9.12
4.27
8.31

% growth
2004-2010
39.1
29.7
19.0
35.6
159.6
130.4
33.3
61.9
239.4
73.6
35.9
43.4
58.2
112.4
69.4
31.6
52.7
72.7
51.1
44.3
33.0
41.7
27.9
45.6
22.1
17.5
29.1
292.1
35.6
198.6
25.4
32.3
18.1
13.8
17.4
13.9
11.9
9.3
-4.5
32.4
37.2
11.5

2.33
31.15
23.34
0.13
58.67
0.11
4.73
1.21
9.06
12.90
7.10
9.53
10.65
5.36
20.58
16.89
13.56
3.76
13.74
22.60
38.07
38.03
17.40
5.66
2.08
3.30

58.4
46.4
13.7
1.2
48.7
2.9
54.2
71.3
32.3
21.3
122.7
51.3
45.7
27.5
38.5
60.2
11.6
36.1
-8.1
39.4
31.3
25.2
19.9
90.8
20.6
29.9

4.65
24.57
37.68
29.00
16.49
0.35

50.8
65.6
15.8
3.0
116.6
121.9

Source: Euromonitor International from national statistics

www.euromonitor.com

105

World Consumer Lifestyles Databook 2011

Fragrances: per capita retail sales 2004-2010

Table: 2.98

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2004
0.59
5.19
19.28
21.09
1.02
1.96
35.56
1.72
7.92
2.81
0.41
14.75
6.74
0.15
7.86
6.44
10.33
33.79
6.25
0.54
8.37
6.02
36.44
26.25
17.16
11.46
8.48
0.05
0.30
0.72
23.41
19.84
20.83
4.57
1.56
5.43
0.56
11.52
7.17
6.51
2.26
9.72
2.95
1.47
31.57
16.22
0.06
14.77
0.02
3.10
1.25
9.32
25.83
5.25
7.50
19.13
2.90
20.84
11.93
9.67
7.46
5.57
34.87
12.81
46.54
3.94
0.87
1.48
3.64
1.89
3.60
27.75
22.97
20.13
4.50
0.13

2005
0.62
6.04
19.92
20.93
1.21
2.51
36.17
1.85
11.41
3.03
0.43
15.64
8.02
0.18
9.02
6.91
11.71
33.95
6.74
0.62
8.62
6.72
34.76
26.21
16.40
11.79
9.17
0.06
0.31
0.82
24.29
20.82
20.27
4.24
1.64
6.20
0.59
11.52
7.19
6.99
2.33
10.20
2.95
1.57
33.06
17.54
0.07
16.14
0.02
3.37
1.27
11.11
26.42
8.08
9.19
20.58
2.95
21.91
12.74
10.12
8.47
5.94
35.53
13.42
46.34
4.30
1.00
1.55
4.21
1.95
4.44
30.18
24.00
20.31
6.05
0.14

2006
0.67
6.76
19.55
21.17
1.46
3.31
37.20
1.98
15.25
3.40
0.45
17.02
8.68
0.22
9.25
7.46
12.90
36.27
7.06
0.66
9.84
7.40
36.28
27.40
16.61
12.08
9.07
0.06
0.36
0.92
25.34
21.80
21.01
3.97
1.70
6.98
0.63
11.57
7.73
7.35
2.50
10.49
3.27
1.67
34.73
16.50
0.08
16.99
0.02
3.84
1.39
12.14
27.53
10.01
10.97
21.94
3.32
23.40
13.68
11.10
8.82
6.51
36.50
16.38
46.24
4.33
1.21
1.58
4.39
2.26
5.40
32.94
25.43
19.92
7.79
0.16

2007
0.78
8.25
21.54
22.74
1.90
4.15
42.24
2.17
19.72
4.51
0.50
18.25
9.40
0.28
11.74
8.50
15.02
41.73
8.03
0.73
11.30
8.72
41.08
30.38
18.41
12.23
10.90
0.08
0.41
1.11
28.23
24.48
23.74
3.92
1.81
7.94
0.68
11.97
9.18
8.61
2.83
11.63
3.70
1.91
40.40
19.05
0.08
20.67
0.02
4.45
1.64
14.47
30.87
12.98
13.71
24.02
4.31
25.36
17.50
12.99
9.36
6.89
40.83
18.85
49.39
4.36
1.50
1.77
5.31
2.61
6.38
36.11
28.21
19.73
11.71
0.18

2008
0.93
10.23
21.32
25.01
2.58
5.07
46.08
2.40
23.86
5.66
0.54
18.55
10.80
0.35
13.18
9.70
18.60
47.17
7.72
0.86
12.41
9.60
43.82
32.74
18.96
12.04
12.10
0.09
0.45
1.41
29.15
28.89
25.59
4.24
2.02
8.68
0.66
12.21
10.51
9.73
3.12
12.61
3.87
2.16
46.59
18.64
0.09
22.20
0.01
5.40
1.77
17.81
33.71
14.07
15.84
26.73
4.97
27.77
20.61
14.41
9.01
5.98
43.89
19.35
53.57
4.58
1.73
2.04
5.81
2.92
7.92
38.97
27.91
18.62
15.59
0.20

2009
1.01
10.26
19.11
23.76
3.00
4.22
43.13
2.65
24.84
5.38
0.51
16.99
11.09
0.38
12.70
7.58
16.05
41.79
7.91
1.01
10.91
8.83
40.11
30.87
16.42
11.87
10.63
0.10
0.47
1.71
25.58
27.74
23.43
4.33
2.41
7.16
0.58
12.73
7.07
8.39
3.06
11.18
4.07
2.18
45.51
16.20
0.08
19.97
0.01
5.43
1.65
14.44
31.90
12.04
12.62
29.03
3.75
27.03
18.41
12.98
9.86
5.20
39.12
15.50
51.06
4.40
1.92
2.04
5.15
3.00
5.35
41.59
24.23
17.27
21.42
0.21

2010
1.08
9.01
19.96
24.81
3.16
4.07
44.34
2.68
28.62
5.68
0.52
17.68
12.08
0.42
12.93
7.62
16.73
42.88
8.24
1.00
10.37
9.09
40.24
32.04
16.70
11.49
10.89
0.11
0.50
1.69
25.32
28.31
23.69
4.19
2.45
6.91
0.54
13.13
5.91
8.38
3.11
11.43

% growth
2004-2010
83.2
73.5
3.5
17.6
209.4
107.3
24.7
55.9
261.2
102.0
27.5
19.9
79.3
183.6
64.6
18.3
61.9
26.9
31.9
85.4
23.8
50.9
10.4
22.1
-2.7
0.3
28.4
127.1
66.9
134.5
8.1
42.7
13.7
-8.5
57.6
27.3
-4.2
14.0
-17.5
28.6
37.6
17.6

2.29
48.48
17.10
0.07
20.83
0.01
5.69
1.64
14.29
33.19
11.90
12.25
29.86
3.72
28.25
19.38
12.93
9.88
5.33
38.64
16.34
51.56
4.46
2.09
2.17
4.75

55.7
53.6
5.4
16.2
41.0
-27.9
83.7
31.3
53.3
28.5
126.7
63.2
56.1
28.4
35.6
62.4
33.7
32.5
-4.3
10.8
27.5
10.8
13.2
139.0
46.9
30.5

4.95
42.81
26.03
16.48
17.39
0.23

37.5
54.3
13.3
-18.1
286.5
78.1

Source: Euromonitor International from national statistics

106

Euromonitor International 2011

Section 2 World lifestyle trends Personal Appearance

Hair care: per capita retail sales 2004-2010

Table: 2.99

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2004
1.50
9.58
27.98
30.41
5.87
4.12
28.64
2.44
15.01
5.95
0.70
33.16
17.60
1.62
6.22
12.30
15.59
59.16
4.24
1.21
13.23
38.64
39.35
30.67
44.23
20.32
14.91
0.78
1.68
3.14
38.14
22.89
28.24
44.36
2.11
4.01
1.00
13.58
11.56
7.52
6.24
12.37
5.15
2.09
36.13
25.59
0.42
61.97
0.83
7.52
4.27
12.10
30.34
4.04
7.85
11.14
7.42
15.35
12.56
23.71
9.18
14.24
27.77
44.20
33.71
14.20
5.91
4.72
6.09
2.23
5.27
13.14
39.35
34.04
8.27
1.51

2005
1.52
11.61
29.35
30.87
6.87
5.24
28.46
2.45
20.08
6.48
0.77
36.53
20.66
1.71
7.33
13.34
17.37
60.29
4.39
1.38
14.28
39.55
37.96
30.19
44.93
21.11
16.03
0.87
1.63
3.55
39.62
23.56
27.73
44.04
2.21
4.36
1.12
13.50
11.59
8.26
6.42
13.72
5.37
2.19
36.03
27.91
0.47
66.61
0.87
8.32
4.59
14.28
30.68
5.41
9.36
11.43
7.79
16.23
13.41
23.37
9.63
16.45
29.88
46.24
33.24
15.61
6.08
4.87
6.80
2.14
6.65
14.43
39.11
34.51
10.94
1.58

2006
1.60
12.71
29.06
31.78
8.21
7.05
28.72
2.52
25.19
6.98
0.81
39.76
23.11
1.91
7.58
14.68
18.82
64.94
4.59
1.54
15.70
41.22
37.36
31.00
46.43
21.87
15.52
0.93
1.86
4.05
39.99
24.28
27.40
43.57
2.27
4.95
1.27
13.34
11.89
10.07
6.80
14.65
5.80
2.31
36.46
26.22
0.52
69.97
0.91
9.73
5.19
15.58
31.38
6.55
11.67
11.87
8.78
17.37
14.48
22.96
9.76
18.06
31.83
47.75
33.18
16.26
6.67
4.96
6.86
2.30
8.02
15.93
39.65
35.27
13.99
1.65

2007
1.77
14.14
32.32
35.11
10.68
8.92
32.04
2.75
31.04
8.52
0.89
42.47
23.89
2.20
9.06
16.98
21.62
77.10
4.80
1.72
19.58
46.39
40.34
34.71
51.20
22.41
18.39
1.13
1.98
4.91
44.02
27.06
29.71
43.20
2.45
5.76
1.44
13.64
13.96
12.51
7.39
15.96
6.69
2.60
40.23
30.62
0.52
80.51
0.97
11.23
5.87
18.20
34.65
8.56
13.63
12.38
11.87
18.94
18.88
24.74
10.13
18.69
35.88
53.45
36.72
16.82
7.67
5.63
8.20
2.51
9.61
19.18
42.95
35.31
17.44
1.70

2008
2.02
17.83
32.45
37.69
13.96
10.89
35.34
3.07
32.76
10.57
0.97
42.66
26.04
2.65
9.71
19.48
26.89
85.01
5.06
1.96
21.63
50.36
42.26
37.12
54.89
23.03
20.05
1.21
2.05
6.33
47.30
30.97
31.86
48.88
2.67
6.16
1.48
13.51
15.55
14.69
7.83
17.84
6.90
2.88
44.57
30.26
0.57
85.54
0.87
13.00
6.40
22.44
37.79
9.23
15.46
13.16
13.84
20.80
21.64
27.02
9.13
15.92
38.52
53.64
41.50
16.87
8.35
6.50
8.80
2.69
11.71
21.85
39.49
34.22
21.68
1.74

2009
2.12
17.78
29.32
35.19
14.47
9.39
33.49
3.29
31.58
9.72
0.91
38.94
27.06
2.93
9.36
15.46
23.23
81.00
5.21
2.21
18.83
46.84
38.08
35.36
50.00
23.71
17.30
1.30
2.01
7.49
43.43
28.81
30.21
52.26
2.99
5.24
1.34
13.70
12.82
12.91
7.77
15.37
7.30
2.82
41.96
26.53
0.43
77.14
0.79
12.98
6.02
18.04
35.76
8.00
12.32
13.98
10.41
20.49
19.91
24.78
9.21
13.81
35.45
43.95
39.64
15.80
8.82
6.57
7.87
2.83
9.50
23.39
33.52
32.72
31.53
1.68

2010
2.22
15.81
30.97
35.73
14.77
9.20
34.55
3.37
34.38
10.22
0.94
40.53
28.90
3.23
9.42
15.81
24.13
84.84
5.37
2.17
18.20
48.03
37.95
36.75
50.44
23.88
17.63
1.36
2.03
7.44
43.91
28.65
31.16
52.29
2.99
5.29
1.30
13.77
12.09
12.85
7.84
15.69

% growth
2004-2010
47.7
65.0
10.7
17.5
151.4
123.4
20.6
37.7
129.0
71.8
34.5
22.2
64.2
99.5
51.4
28.5
54.8
43.4
26.7
79.0
37.6
24.3
-3.5
19.8
14.0
17.5
18.2
75.0
20.6
137.1
15.1
25.1
10.3
17.9
41.6
31.7
29.5
1.4
4.6
70.9
25.5
26.9

2.88
43.17
28.27
0.37
80.36
0.77
13.52
6.04
17.78
37.19
7.98
11.92
14.19
10.13
21.47
20.69
24.61
8.69
14.21
35.99
45.17
40.13
15.76
9.20
7.00
7.35

38.0
19.5
10.5
-10.9
29.7
-7.1
79.7
41.4
46.9
22.6
97.5
51.9
27.4
36.6
39.8
64.8
3.8
-5.3
-0.2
29.6
2.2
19.1
11.0
55.7
48.5
20.8

8.75
23.91
35.36
32.19
25.32
1.66

66.2
81.9
-10.2
-5.4
206.0
10.3

Source: Euromonitor International from national statistics

www.euromonitor.com

107

World Consumer Lifestyles Databook 2011

Mens grooming: per capita retail sales 2004-2010

Table: 2.100

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2004
0.60
5.41
14.46
18.83
2.11
1.60
14.40
1.08
4.87
1.75
0.27
12.00
8.19
0.14
6.13
3.04
4.74
16.39
2.28
1.26
5.59
8.48
18.42
12.67
11.83
5.43
8.04
0.23
0.23
0.93
22.29
6.11
14.04
12.67
2.10
3.00
0.30
3.34
3.74
4.09
2.11
4.72
2.01
0.66
19.24
11.65
0.05
20.36
0.26
2.32
0.78
5.98
15.47
1.09
4.01
2.89
1.54
6.21
5.56
8.82
3.28
10.07
13.78
13.58
18.11
2.34
1.17
0.67
3.07
1.00
2.48
6.18
19.38
13.41
6.72
0.19

2005
0.61
6.27
15.61
20.43
2.36
2.05
15.07
1.13
6.64
1.78
0.28
13.44
9.46
0.16
7.23
3.30
5.55
17.41
2.35
1.41
6.09
9.06
18.95
13.65
12.05
5.57
8.66
0.26
0.23
1.05
23.83
6.53
14.14
12.53
2.13
3.38
0.42
3.31
3.91
4.48
2.23
5.25
2.21
0.70
20.34
12.90
0.05
22.61
0.27
2.50
0.82
7.09
16.15
1.47
4.77
3.04
1.70
6.66
6.13
9.31
4.23
12.30
14.52
13.05
18.30
2.69
1.30
0.71
3.39
1.00
2.99
6.93
20.15
14.11
7.18
0.21

2006
0.63
7.02
16.07
22.06
2.72
2.70
15.96
1.22
8.00
1.87
0.30
15.29
10.60
0.18
7.60
3.60
6.25
18.99
2.44
1.46
6.62
9.86
19.19
15.57
12.66
5.72
8.63
0.27
0.28
1.19
26.12
6.92
14.28
12.38
2.12
3.75
0.46
3.28
4.43
4.96
2.44
5.64
2.63
0.74
21.27
12.39
0.06
23.84
0.29
2.79
0.91
7.81
16.55
1.86
5.84
3.30
2.06
7.20
6.74
9.78
4.42
14.17
15.24
13.57
18.75
2.74
1.57
0.72
3.41
1.14
3.77
7.75
21.55
15.19
8.26
0.23

2007
0.69
8.03
18.70
26.24
3.57
3.47
18.66
1.35
9.82
2.29
0.33
16.78
11.23
0.23
8.95
4.18
7.38
22.18
2.58
1.51
7.60
11.52
21.45
19.54
14.65
5.83
10.48
0.33
0.31
1.42
30.76
7.77
15.98
12.35
2.13
4.03
0.52
3.32
5.50
6.05
2.78
6.12
3.08
0.83
24.45
14.70
0.06
27.35
0.31
3.20
1.04
9.47
18.27
2.58
7.09
3.62
2.87
8.10
8.88
11.11
4.65
15.29
17.14
15.44
20.71
2.85
1.96
0.80
3.97
1.33
4.77
8.80
25.45
15.49
8.67
0.25

2008
0.78
10.03
19.47
30.30
4.65
4.32
20.95
1.53
11.83
2.74
0.36
17.16
12.28
0.34
10.19
4.91
9.52
24.38
2.70
1.66
8.31
12.80
23.22
21.96
15.79
6.01
11.93
0.35
0.34
1.81
35.37
9.23
17.16
13.98
2.26
4.32
0.52
3.40
6.40
7.13
3.03
6.71
3.21
0.92
28.07
14.51
0.07
29.70
0.29
3.82
1.11
11.75
19.13
2.81
8.10
4.04
3.33
9.03
10.00
12.47
4.41
13.63
18.70
16.07
22.97
2.99
2.30
0.89
4.20
1.48
5.80
9.84
25.04
15.69
10.40
0.27

2009
0.81
9.89
18.34
29.41
4.82
3.79
19.99
1.70
11.82
2.51
0.35
15.85
11.82
0.43
9.91
3.75
8.37
23.02
2.83
1.87
8.12
11.90
21.87
20.92
14.49
6.20
10.65
0.38
0.34
2.11
33.03
8.68
16.15
14.91
2.54
3.56
0.46
3.42
5.74
6.84
3.06
6.12
3.42
0.91
27.31
12.80
0.06
27.11
0.27
3.83
1.05
9.38
17.74
2.43
6.28
4.43
2.55
8.89
9.25
11.75
4.74
12.12
17.06
13.43
22.18
2.90
2.55
0.85
3.65
1.55
4.27
10.70
21.68
15.74
15.63
0.27

2010
0.83
8.70
19.72
30.87
4.91
3.71
20.72
1.73
13.23
2.57
0.35
16.67
12.50
0.55
10.24
3.69
8.84
24.48
2.92
1.79
8.28
12.28
22.36
22.14
14.86
6.27
11.06
0.39
0.35
2.08
34.14
8.74
16.58
14.83
2.49
3.47
0.45
3.43
5.66
7.21
3.15
6.28

% growth
2004-2010
37.6
60.7
36.3
63.9
133.2
131.7
43.9
59.6
171.6
47.1
28.9
38.9
52.5
287.2
67.0
21.3
86.5
49.3
27.7
41.7
48.3
44.8
21.3
74.7
25.6
15.6
37.6
68.7
55.8
122.9
53.2
43.1
18.1
17.0
18.9
16.0
47.9
2.7
51.0
76.1
49.3
33.0

0.94
28.91
13.68
0.05
28.61
0.28
4.02
1.04
9.36
18.28
2.42
6.01
4.60
2.53
9.35
9.51
11.92
4.69
12.76
17.09
14.08
22.73
2.98
2.77
0.87
3.30

41.3
50.3
17.4
3.6
40.5
8.7
73.4
33.4
56.4
18.2
122.0
50.0
59.1
64.4
50.4
71.0
35.2
43.2
26.8
24.0
3.7
25.5
27.4
137.1
29.1
7.3

3.97
11.09
23.12
15.49
12.77
0.27

60.0
79.3
19.3
15.5
90.1
41.1

Source: Euromonitor International from national statistics

108

Euromonitor International 2011

Section 2 World lifestyle trends Personal Appearance

Skin care: per capita retail sales 2004-2010

Table: 2.101

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2004
0.59
5.53
41.27
44.13
1.64
2.84
38.87
1.20
6.13
4.32
0.26
23.94
10.53
2.38
4.72
12.16
13.01
29.84
3.44
0.41
18.66
38.12
55.12
40.44
33.58
68.34
16.03
0.37
0.78
1.68
24.66
12.15
36.93
109.07
0.99
3.55
0.92
16.62
10.42
9.90
8.42
10.48
5.25
1.52
30.32
25.61
0.42
55.74
0.50
3.07
3.66
11.23
22.61
7.28
7.75
11.16
5.66
34.17
15.97
21.92
7.12
44.08
36.81
45.44
31.25
50.45
9.83
0.70
3.96
1.24
5.22
12.78
41.47
29.11
7.43
0.47

2005
0.62
6.49
44.65
45.71
1.90
3.56
40.29
1.29
8.85
5.36
0.28
28.07
12.23
2.83
6.21
13.13
14.97
31.32
3.53
0.45
22.62
41.43
57.94
41.63
36.13
72.17
17.33
0.41
0.89
1.87
25.70
12.48
37.60
110.59
0.99
3.99
1.13
16.59
11.10
10.86
9.07
11.62
5.07
1.61
32.83
28.36
0.46
63.15
0.53
3.29
4.11
13.30
23.83
8.84
9.54
11.65
5.43
37.41
16.92
24.21
7.82
49.17
39.07
45.60
31.40
56.60
11.01
0.74
4.40
1.26
6.79
14.88
45.67
30.15
9.14
0.50

2006
0.66
7.20
46.19
48.25
2.26
4.78
42.39
1.42
11.43
6.20
0.29
32.17
14.06
3.35
6.65
15.09
16.71
34.74
3.70
0.48
26.55
46.59
60.36
43.92
39.64
74.79
17.30
0.43
1.40
2.07
27.19
12.87
39.33
107.86
0.99
4.48
1.38
16.20
12.31
12.46
10.08
12.01
5.38
1.73
35.46
27.32
0.51
68.05
0.56
3.89
4.77
14.52
25.16
10.24
11.82
12.32
5.91
41.08
17.66
24.16
8.65
54.81
41.75
50.73
31.64
58.89
12.95
0.79
4.38
1.47
8.33
17.17
50.73
31.09
10.97
0.58

2007
0.75
8.49
53.04
54.15
2.92
6.10
48.30
1.58
14.41
7.94
0.33
36.36
15.47
4.17
8.28
17.58
19.76
39.39
4.02
0.52
31.82
55.87
67.17
49.26
46.56
77.13
20.98
0.53
1.73
2.43
31.08
14.37
43.89
108.91
1.02
5.33
1.67
16.43
14.58
15.32
11.59
12.71
6.02
1.97
40.63
32.52
0.54
79.35
0.60
4.62
5.54
17.10
28.61
12.90
14.96
13.22
7.67
46.57
23.39
27.40
9.97
58.67
48.33
58.11
34.78
60.83
15.37
0.89
5.15
1.72
9.82
19.54
58.64
32.50
15.36
0.64

2008
0.87
10.28
54.06
59.19
3.79
7.70
53.26
1.77
18.32
9.96
0.37
37.88
17.87
5.25
9.52
20.68
24.67
43.38
4.27
0.59
35.08
58.50
71.90
54.34
51.18
79.59
23.12
0.56
2.32
3.04
34.16
16.99
46.75
122.56
1.08
5.59
1.82
16.71
16.51
17.83
12.78
13.56
6.39
2.21
46.46
32.49
0.60
85.42
0.54
5.67
6.01
21.16
31.08
13.73
18.06
14.35
8.80
52.04
26.18
31.54
9.90
51.86
53.72
64.13
39.07
63.50
17.19
1.02
5.53
1.97
11.89
21.92
56.79
33.06
19.81
0.71

2009
0.92
10.09
48.86
56.06
4.11
6.82
49.03
1.95
18.54
9.73
0.35
35.41
17.03
5.89
9.47
16.54
21.30
42.06
4.51
0.68
31.08
53.18
66.41
52.42
47.18
82.66
20.14
0.59
2.53
3.67
31.82
16.19
43.48
130.51
1.24
4.61
1.71
17.22
13.17
14.18
13.01
11.93
6.87
2.19
44.78
28.83
0.48
76.55
0.48
5.71
5.77
16.98
29.13
11.92
14.27
15.15
6.89
52.34
24.43
29.64
10.69
45.99
49.66
53.02
38.42
61.20
18.54
1.02
4.96
2.10
7.93
23.64
49.79
32.57
29.11
0.75

2010
0.97
8.92
51.48
57.84
4.22
6.69
50.00
1.98
20.49
10.21
0.37
37.61
18.20
6.53
10.08
17.08
22.24
44.62
4.68
0.66
30.15
53.90
67.51
55.65
47.80
84.44
20.61
0.61
2.76
3.59
32.83
16.39
44.81
130.93
1.23
4.58
1.66
17.52
12.22
13.77
13.57
12.28

% growth
2004-2010
65.1
61.4
24.7
31.1
157.9
135.4
28.6
66.0
234.1
136.1
42.4
57.1
72.8
173.9
113.8
40.4
70.9
49.5
36.1
62.0
61.6
41.4
22.5
37.6
42.4
23.6
28.6
67.2
252.6
113.4
33.1
34.9
21.3
20.0
24.0
29.1
81.0
5.4
17.3
39.1
61.2
17.1

2.27
47.29
31.13
0.42
79.25
0.45
6.03
5.90
16.88
30.05
11.90
13.97
15.28
6.86
55.56
25.29
30.42
10.47
48.32
50.86
54.80
39.00
62.54
19.75
1.08
4.62

49.1
56.0
21.6
0.7
42.2
-9.8
96.2
61.4
50.3
32.9
63.6
80.1
37.0
21.2
62.6
58.4
38.7
47.0
9.6
38.2
20.6
24.8
24.0
101.0
54.6
16.7

7.32
24.31
54.20
32.01
23.97
0.80

40.4
90.2
30.7
10.0
222.6
72.0

Source: Euromonitor International from national statistics

www.euromonitor.com

109

World Consumer Lifestyles Databook 2011

Fashion

Clothing consumer expenditure 1990/1995/2002-2010

Table: 2.102

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
112.30
242.27
464.68
1,026.89

% growth
1990-2010
-14.3
5.7
82.5
11.8

117.65
604.59
30.43
136.48
69.39

1995
59.02
248.48
471.52
1,003.73
13.44
38.00
742.02
28.70
138.23
46.93

2002
51.40
79.58
404.95
784.52
27.32
53.12
514.51
18.97
59.71
36.55

2003
56.13
107.92
497.32
927.04
30.14
55.64
619.18
19.48
58.47
45.16

2004
65.76
126.51
595.20
1,018.12
33.59
65.40
701.21
19.42
70.18
50.62

2005
68.93
149.64
633.60
1,035.37
39.18
83.66
724.33
19.66
91.00
57.95

2006
71.34
170.77
638.11
1,054.49
55.47
102.89
747.35
21.43
109.97
64.05

2007
79.99
204.48
736.51
1,167.25
80.34
131.16
872.53
23.52
133.81
82.99

2008
94.05
245.46
744.87
1,251.99
121.98
177.88
957.20
28.12
155.95
95.52

2009
91.46
228.59
724.39
1,191.92
143.95
153.33
910.04
29.49
153.11
93.07

2010
96.23
256.09
847.96
1,148.17
164.85
170.37
869.87
29.33
188.94
87.75

559.56
187.29
14.35
84.11
166.63
87.74
562.98
47.59
31.52
88.97
523.00
734.65
884.37
250.62
958.39
68.93
16.71
42.96
105.87
434.28
287.08
699.09
889.52
58.75
0.33

495.76
245.19
21.56
94.16
162.85
112.72
734.79
59.18
52.38
95.95
478.95
716.14
921.27
450.24
1,717.57
94.30
15.50
47.90
67.93
591.54
430.84
928.04
1,444.91
53.17
96.21

511.48
158.89
29.94
64.05
199.90
147.61
609.75
73.83
48.09
151.25
484.31
573.54
660.19
515.92
1,020.28
117.63
14.04
26.40
50.26
700.11
265.75
868.30
602.75
67.42
60.82

575.42
178.47
32.46
59.22
246.30
173.69
760.15
72.24
39.34
202.25
617.77
703.47
765.27
652.24
991.80
145.83
15.59
33.54
47.69
776.48
265.01
1,046.63
620.29
70.34
75.92

631.23
216.57
35.79
65.58
249.67
205.59
862.16
76.10
41.55
248.37
712.91
782.67
821.39
790.73
1,067.96
160.09
21.99
33.10
57.26
823.74
266.99
1,136.11
639.05
81.96
117.07

694.58
254.13
41.89
79.94
278.43
227.60
887.97
81.49
48.27
270.14
751.88
785.48
837.13
824.99
1,149.07
164.17
26.03
26.20
63.84
916.68
281.52
1,137.49
623.25
94.09
137.06

773.64
291.03
49.40
84.79
299.08
243.96
945.10
82.61
53.76
374.24
805.88
798.35
854.06
904.39
1,228.64
156.12
31.74
37.22
73.09
933.21
311.13
1,167.02
617.54
101.18
181.91

849.14
317.40
60.16
105.20
350.16
275.31
1,076.34
87.26
64.73
466.56
936.39
888.93
975.71
1,076.88
1,323.34
192.17
35.08
41.87
86.55
1,068.41
348.34
1,293.12
605.68
114.55
222.48

871.34
348.35
75.09
116.73
416.23
342.54
1,136.57
96.47
77.21
357.69
1,040.40
919.90
1,062.45
1,206.49
1,354.48
211.19
35.51
44.49
107.14
1,069.57
414.51
1,371.58
665.80
138.64
259.82

796.89
329.59
81.51
107.80
345.34
291.59
1,020.30
98.14
88.58
244.29
921.16
841.23
898.47
1,129.10
1,307.21
175.59
33.25
43.32
115.96
918.49
379.68
1,279.36
748.32
137.48
223.16

902.21
382.57
91.98
125.25
352.82
295.06
1,006.59
97.74
99.54
261.97
894.83
801.86
862.45
1,054.83
1,393.55
176.41
42.68
51.27
122.96
921.75
412.44
1,218.34
725.28
148.06
244.84

61.2
104.3
541.0
48.9
111.7
236.3
78.8
105.4
215.8
194.4
71.1
9.1
-2.5
320.9
45.4
155.9
155.5
19.3
16.1
112.2
43.7
74.3
-18.5
152.0
73,197.7

261.34
56.92
40.29
34.86
97.07

375.11
56.96
41.96
58.30
68.38
63.57
38.36
678.08
361.38
12.40
850.16
21.97
94.87
26.99
87.51
388.19
40.98
128.88
291.06
61.71
429.72
137.44
204.11
104.23
302.78
484.90
537.62
1,034.63
262.93
207.63
113.87
212.28
36.31
58.05
519.15
644.96
774.00
107.95
13.27

506.14
120.51
105.43
49.58
111.24
66.86
30.91
651.25
334.95
20.01
873.10
20.68
82.89
17.36
119.07
429.06
41.80
114.32
253.50
53.22
250.83
120.73
291.94
62.36
267.11
476.30
530.73
768.17
243.27
113.16
117.56
181.83
88.28
54.90
695.17
858.66
865.06
87.09
11.87

520.63
137.61
133.93
52.22
107.53
79.07
37.13
739.99
439.33
23.13
1,004.69
20.77
86.84
17.76
127.36
503.21
51.04
135.22
252.70
64.72
241.73
136.37
378.30
94.55
270.10
566.51
659.07
854.32
240.01
117.36
139.33
243.97
125.46
63.37
728.12
980.36
880.39
75.16
12.58

551.46
163.26
180.02
55.85
107.39
92.34
42.11
807.43
513.70
27.29
1,113.75
21.52
94.09
18.39
147.07
574.98
60.16
170.90
265.19
69.53
261.08
173.86
445.90
128.59
282.64
638.16
761.49
913.25
263.17
121.04
156.20
305.68
149.82
82.59
875.57
1,119.09
912.28
83.48
13.63

629.43
195.36
269.64
59.85
109.20
95.20
44.36
807.80
574.87
34.93
1,223.88
23.74
101.25
19.30
167.18
574.72
77.80
206.06
288.95
74.18
276.15
187.25
454.92
147.54
339.41
649.42
786.29
934.00
271.64
123.44
157.95
299.41
142.51
122.42
1,087.74
1,136.11
948.37
94.66
14.63

685.49
248.33
312.18
63.82
111.52
141.15
48.53
868.18
574.75
35.53
1,294.69
25.04
107.98
20.40
186.50
600.83
109.93
267.99
322.53
87.27
299.84
198.76
458.57
155.81
379.82
663.39
855.30
955.84
267.46
133.83
167.79
293.90
203.25
160.34
1,184.73
1,164.77
981.69
115.97
16.31

778.06
342.88
402.33
74.04
112.48
191.94
54.90
1,003.22
678.05
38.01
1,540.39
26.76
121.93
23.51
222.92
665.69
137.00
335.63
375.75
125.45
332.34
233.70
552.36
168.56
407.41
738.46
962.21
1,062.07
266.12
143.30
187.29
329.91
231.71
213.71
1,342.37
1,291.15
1,006.60
156.87
18.59

912.26
399.29
389.10
84.18
110.08
213.54
64.67
1,054.16
655.46
43.05
1,607.12
26.45
146.67
26.78
280.51
745.99
158.14
434.92
430.77
156.15
339.58
290.55
668.38
156.97
361.05
776.15
1,019.44
1,059.85
274.84
152.51
211.71
333.03
120.11
280.77
1,546.73
1,181.92
984.83
212.02
23.94

828.93
296.63
308.40
78.03
84.16
195.65
64.87
968.11
594.72
37.56
1,504.41
28.91
146.32
25.67
224.79
640.61
118.37
325.65
461.48
134.76
306.37
262.19
540.23
159.15
316.11
674.28
908.68
1,074.78
256.49
137.33
203.64
253.24
92.62
195.76
1,492.95
1,026.81
986.42
263.12
24.41

867.72
262.60
297.41
84.75
91.40
187.42
64.59
931.06
679.94
41.74
1,572.88
31.62
164.59
28.73
243.35
623.25
116.98
352.68
511.98
122.06
318.50
234.03
502.94
194.73
373.44
626.86
982.34
1,011.42
274.02
147.42
197.85
234.78
99.25
219.38
1,517.07
1,086.69
1,017.42
207.37
25.27

232.0
361.4
638.1
143.1
-5.8

34.60
652.51
322.60
10.62
754.99
16.82
47.45
19.75
34.40
270.46
47.81
334.07
204.34
368.21
73.85
15.31
87.35
155.55
349.98
604.11
1,017.43
167.70
181.18
69.41
200.73
130.45
471.97
545.86
700.24
65.03
7.91

44.8
43.9
-3.6
38.4
26.5

86.7
42.7
110.8
293.0
108.3
88.0
246.9
45.5
607.5
130.4
144.7
5.6
150.5
-13.5
216.9
3,185.3
122.9
140.1
79.1
62.6
-0.6
63.4
-18.6
185.0
17.0
68.2
221.4
99.1
45.3
218.9
219.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

110

Euromonitor International 2011

Section 2 World lifestyle trends Fashion

Clothing materials consumer expenditure 1990/1995/2002-2010

Table: 2.103

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
7.10
7.55
16.95
24.23
5.57
18.10
1.61
7.27
2.89
14.38
10.16
3.52
4.71
1.67
10.41
1.91
1.56
2.23
16.38
9.15
12.89
4.64
7.47
1.79
1.35
0.55
6.31
9.80
18.17
1.68
27.76
1.89
0.02
7.48
1.39
1.24
3.01
4.16
2.07
27.12
21.60
0.30
16.27
1.06
7.45
0.52
1.07
3.06
1.91
14.48
21.17
4.08
3.26
0.43
2.50
3.05
6.48
11.32
17.41
24.42
9.75
4.25
10.15
7.30
162.33
7.83
15.22
6.15
1.21

1995
2.45
9.53
10.35
18.56
0.59
1.66
10.45
2.00
5.90
1.59

2002
0.97
4.17
6.52
10.58
0.49
0.84
6.94
1.52
2.09
0.30

2003
1.08
6.15
7.62
12.52
0.52
0.95
8.83
1.57
1.92
0.25

2004
1.29
7.43
8.88
13.85
0.58
1.21
10.60
1.56
2.28
0.30

2005
1.38
9.12
9.38
14.22
0.69
1.58
11.34
1.59
2.88
0.20

2006
1.45
10.57
9.38
14.60
0.97
1.97
11.97
1.74
3.43
0.24

2007
1.55
12.97
10.77
16.23
1.33
2.32
14.23
1.93
4.16
0.22

2008
1.75
15.88
10.84
17.52
1.91
2.96
15.80
2.34
4.86
0.21

2009
1.64
15.19
10.51
14.92
2.14
2.37
16.38
2.48
4.79
0.17

2010
1.67
17.53
12.06
13.96
2.26
2.49
14.80
2.49
5.94
0.14

12.65
19.07
3.34
7.17
3.81
2.15
11.16
4.47
1.54
2.41
11.54
8.03
10.91
7.34
13.18
1.83
0.90
0.88
3.33
13.49
17.88
1.97
32.78
1.19
4.19

8.18
20.38
0.97
4.62
1.26
2.23
5.39
5.35
1.33
4.49
6.89
4.81
6.74
4.29
6.81
0.84
0.40
0.72
1.35
16.06
5.28
1.38
10.53
0.79
1.06

8.48
25.11
0.77
4.89
1.41
2.19
6.07
6.01
1.03
3.62
7.81
5.58
7.80
5.47
7.00
0.83
0.41
0.94
1.22
17.78
5.41
2.38
10.19
1.02
1.41

8.51
32.04
0.67
5.28
1.31
1.92
6.34
6.10
1.05
3.92
8.09
6.08
8.13
6.81
7.84
0.69
0.53
0.94
1.40
18.95
5.49
2.36
9.30
1.17
2.15

8.56
39.49
0.64
6.49
1.02
1.60
6.63
6.36
1.15
5.50
7.36
5.62
8.29
7.18
8.84
0.51
0.60
0.75
1.53
21.05
5.89
1.91
9.94
1.24
2.51

8.73
46.08
0.67
7.00
1.08
1.39
11.21
6.43
1.27
5.88
6.68
5.64
8.23
7.97
9.99
0.42
0.69
1.07
1.71
21.36
6.48
1.98
8.94
1.35
3.27

8.80
51.09
0.76
8.95
1.22
1.39
13.14
6.59
1.51
7.33
6.48
6.30
9.24
9.49
10.84
0.44
0.73
1.21
1.93
24.48
6.94
2.07
12.24
1.49
3.70

8.29
57.69
0.92
10.35
1.42
1.19
12.97
7.08
1.77
3.03
5.80
6.23
9.92
10.57
11.28
0.40
0.71
1.29
2.39
24.45
7.96
2.08
9.02
1.77
4.03

6.93
56.43
0.95
9.96
1.20
0.96
9.37
7.19
1.99
2.16
5.71
5.98
8.49
10.00
11.11
0.28
0.42
1.24
2.61
20.89
7.08
2.11
8.98
1.72
3.21

7.17
66.83
1.02
11.79
1.15
0.95
9.42
7.37
2.20
2.79
4.96
5.65
8.16
9.68
12.21
0.26
0.39
1.46
2.80
21.16
7.60
2.09
10.96
1.85
3.33

7.43
1.40
1.12
4.84
2.03
1.00
1.68
28.40
15.54
0.24
11.94
1.40
20.70
0.71
2.13
4.31
1.39
5.59
23.35
1.71
4.82
4.82
4.76
2.06
2.31
6.63
9.69
17.08
32.48
9.82
3.35
10.61
1.58
3.42
162.55
12.61
13.52
12.12
1.27

4.75
3.10
1.45
2.74
3.17
0.96
0.60
23.49
9.37
0.22
7.67
1.35
28.75
0.47
1.61
4.56
0.79
1.78
12.27
1.28
2.87
3.06
3.88
0.62
1.48
3.94
5.79
6.15
16.62
5.01
3.25
7.04
1.41
1.59
177.70
7.29
17.38
13.24
0.54

6.83
3.39
1.24
2.82
3.08
1.09
0.86
26.74
11.68
0.29
8.90
1.34
30.79
0.49
2.07
5.42
0.78
1.94
13.78
1.49
2.77
2.75
3.67
0.89
1.16
4.32
7.11
9.14
16.34
5.12
3.70
5.57
1.90
1.74
179.37
10.30
18.26
11.87
0.57

7.31
4.07
1.41
2.93
3.10
1.17
1.01
26.23
13.30
0.35
9.95
1.38
34.57
0.51
2.39
6.17
0.55
2.38
14.42
1.44
3.01
4.43
5.13
1.22
0.80
4.40
7.70
9.05
17.65
5.24
4.29
5.53
2.23
2.16
207.58
14.38
18.44
13.52
0.62

8.15
4.35
1.82
3.09
3.18
1.14
1.07
26.86
14.65
0.47
10.95
1.44
38.07
0.54
2.57
6.14
0.67
2.81
15.65
1.48
3.19
3.14
4.84
1.37
1.13
4.09
7.87
6.49
17.43
5.30
4.47
5.28
2.09
2.93
247.80
12.05
18.95
15.57
0.61

8.69
5.47
1.57
3.37
3.27
1.48
1.22
27.59
14.57
0.49
14.85
1.46
41.17
0.57
2.76
6.41
0.64
3.54
17.47
1.20
3.47
2.61
4.34
1.47
1.11
3.82
8.18
5.67
15.89
5.67
4.79
4.17
2.90
3.83
258.92
12.74
19.77
19.31
0.68

9.72
7.47
1.33
3.89
3.29
1.21
1.33
29.93
17.21
0.51
16.88
1.56
46.94
0.66
3.28
6.97
0.43
3.94
19.93
2.24
3.86
1.95
3.89
1.50
1.06
3.91
8.87
5.74
15.41
6.02
5.24
3.90
3.13
4.76
280.92
14.59
20.20
26.81
0.70

11.35
8.59
1.77
4.39
3.23
1.61
1.53
30.56
16.46
0.57
18.71
1.54
57.13
0.75
4.18
7.70
0.35
4.24
22.53
2.11
3.96
2.28
4.01
1.33
0.84
3.77
9.15
9.48
15.70
6.32
5.81
4.29
1.57
5.88
309.34
14.13
20.34
37.22
0.82

10.30
6.30
0.83
4.05
2.41
1.44
1.51
27.92
14.92
0.49
18.85
1.67
57.58
0.73
3.29
6.77
0.20
4.28
23.81
1.74
3.58
2.32
4.37
1.28
0.64
3.00
7.90
11.56
14.68
5.62
5.58
3.66
1.18
3.83
297.53
11.16
21.21
47.42
0.77

10.88
5.48
0.46
4.37
3.00
1.38
1.49
26.60
14.94
0.55
16.76
1.82
65.88
0.81
3.48
6.56
0.15
5.33
26.10
1.40
3.79
1.49
4.03
1.49
0.67
2.54
8.40
9.19
15.85
5.94
5.44
3.89
1.23
4.01
298.32
11.47
22.59
38.17
0.73

% growth
1990-2010
-76.4
132.1
-28.9
-42.4
-55.3
-18.2
54.9
-18.3
-95.2
-50.1
558.0
-71.0
150.3
-43.2
-9.5
286.3
41.0
25.5
-69.7
-38.3
-36.7
108.6
63.5
-85.6
-71.2
164.6
-55.5
115.8
-58.2
24.7
-60.5
-2.3
21,202.8
45.4
294.3
-62.4
45.3
-27.7
-27.8
-1.9
-30.8
81.7
3.1
71.5
784.0
57.2
223.7
114.7
-92.1
-63.2
23.3
-7.3
-54.4
847.4
-40.2
-77.9
-60.8
-25.8
-47.2
-35.1
-39.0
28.0
-61.7
-45.1
83.8
46.5
48.4
520.8
-39.7

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

111

World Consumer Lifestyles Databook 2011

Garments consumer expenditure 1990/1995/2002-2010

Table: 2.104

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
84.79
219.04
339.44
961.54

% growth
1990-2010
-11.6
-1.7
120.6
10.8

101.83
550.74
27.83
103.37
65.03

1995
43.09
220.90
315.55
941.36
11.64
33.04
675.16
25.86
102.25
44.15

2002
38.43
68.50
351.55
729.97
24.74
48.37
474.94
16.67
46.71
34.99

2003
42.10
92.25
434.31
861.88
27.27
50.49
569.62
17.12
45.36
43.39

2004
49.65
108.11
521.33
946.13
30.39
59.16
642.41
17.07
54.82
48.24

2005
52.39
127.60
555.46
962.10
35.40
75.53
660.72
17.25
71.56
54.81

2006
54.59
145.31
559.83
980.21
50.07
92.81
680.35
18.78
86.76
60.95

2007
61.53
173.65
646.57
1,085.89
72.68
118.61
792.92
20.56
106.29
78.04

2008
72.65
207.88
654.24
1,164.01
110.61
161.21
868.68
24.50
124.54
90.32

2009
70.94
192.98
636.47
1,106.53
130.86
139.26
823.92
25.63
123.00
87.90

2010
74.92
215.37
748.71
1,065.51
150.24
154.95
788.21
25.44
152.58
83.00

490.41
143.59
9.73
77.99
166.63
79.56
504.11
36.44
28.32
77.35
467.45
627.08
803.40
236.47
894.14
65.40
12.22
37.96
91.64
330.80
257.73
643.60
725.74
53.81
0.29

435.59
183.42
16.38
85.16
155.15
102.21
674.49
44.27
47.71
83.64
429.70
607.20
849.24
420.06
1,600.78
87.29
11.73
40.42
59.64
450.49
395.46
856.32
1,169.05
49.32
83.31

464.76
110.59
26.93
58.02
194.61
135.41
563.41
51.36
43.27
134.07
436.81
481.15
609.46
479.21
953.72
111.61
11.27
20.36
45.63
533.23
249.80
814.96
491.90
63.31
54.90

525.87
122.17
29.62
53.03
240.02
158.57
703.94
49.45
35.36
182.67
557.71
590.26
705.50
605.21
928.00
138.95
12.58
25.79
43.39
591.75
248.86
978.64
509.69
65.89
68.31

580.08
147.18
32.97
58.88
243.59
189.34
798.01
51.69
37.29
225.66
643.90
656.45
756.23
733.37
1,000.95
153.17
17.83
25.43
52.18
627.67
251.38
1,053.16
525.89
76.75
105.31

641.86
171.24
38.72
71.68
271.85
209.45
817.20
54.87
43.29
245.12
679.73
656.42
771.00
765.34
1,078.60
156.31
21.14
20.16
58.22
698.57
264.25
1,056.49
510.34
88.21
123.15

718.38
195.24
45.90
75.91
292.14
224.57
869.20
55.39
48.10
341.46
729.01
664.97
786.72
838.96
1,154.18
149.03
25.84
28.62
66.60
711.19
292.11
1,081.83
510.45
94.88
163.43

791.95
212.09
56.29
93.93
342.26
254.66
987.96
58.34
57.78
422.83
847.94
737.70
898.56
998.98
1,244.27
183.91
28.62
32.04
79.00
814.27
327.41
1,197.71
494.47
107.46
200.23

816.12
231.24
70.36
103.78
407.00
318.21
994.58
64.35
68.76
331.21
942.43
761.29
978.53
1,119.39
1,274.67
202.33
29.01
33.94
97.82
814.99
389.97
1,273.86
544.91
130.10
234.20

749.41
216.95
76.54
95.47
337.60
270.33
939.24
65.15
78.63
221.70
834.19
694.09
826.74
1,047.45
1,231.24
168.17
27.51
33.01
105.86
699.62
357.47
1,190.52
613.29
129.03
201.44

851.78
250.74
86.49
110.69
344.76
273.59
926.41
64.25
88.12
237.98
810.48
660.59
793.48
980.67
1,313.65
168.81
35.57
39.05
112.22
702.27
388.38
1,127.54
593.32
138.95
221.13

73.7
74.6
788.8
41.9
106.9
243.9
83.8
76.3
211.1
207.7
73.4
5.3
-1.2
314.7
46.9
158.1
191.1
2.9
22.5
112.3
50.7
75.2
-18.2
158.2
76,736.6

241.79
50.31
38.59
30.95
84.88

351.07
50.33
39.69
51.43
61.07
61.33
28.62
618.63
286.54
11.61
786.23
15.95
65.98
21.20
81.02
374.22
36.53
111.17
250.27
58.34
409.76
126.46
183.61
97.56
272.33
469.70
492.52
932.66
200.29
160.39
103.71
188.81
31.38
50.00
253.82
593.81
713.91
86.32
10.04

482.23
107.10
98.01
44.88
99.53
64.72
22.40
598.02
303.68
19.07
820.94
15.00
46.72
13.71
111.86
413.46
39.06
103.48
227.60
50.70
237.77
112.57
273.51
59.45
241.82
458.50
494.34
699.32
194.43
89.29
105.79
162.65
79.87
49.68
373.80
810.93
792.42
67.65
9.53

492.86
121.36
126.07
47.47
96.24
76.67
26.65
677.63
400.70
21.92
940.65
15.24
48.36
14.02
118.62
485.31
48.25
122.49
225.01
61.78
228.93
128.31
357.91
90.19
244.12
544.49
613.26
775.12
192.00
93.10
125.52
223.94
113.50
57.41
397.25
922.21
809.41
57.72
10.16

521.66
145.48
169.33
50.88
96.16
89.75
30.06
742.18
469.92
25.87
1,041.20
15.98
51.52
14.50
136.72
554.23
57.12
154.70
236.02
66.72
247.04
162.50
420.71
122.66
256.64
612.68
710.09
825.22
210.76
96.38
140.38
283.16
135.43
74.89
484.60
1,049.69
841.26
63.93
11.05

595.07
175.88
253.34
54.57
97.81
92.64
31.84
740.84
526.32
33.09
1,142.03
17.18
54.68
15.18
155.49
553.71
73.63
186.33
257.49
71.21
261.07
175.90
429.27
140.77
307.01
622.75
732.99
851.33
218.26
98.61
141.61
276.47
128.67
111.18
610.59
1,056.52
875.96
72.37
11.96

647.98
223.97
294.96
58.05
99.92
138.23
34.57
798.74
526.71
33.65
1,207.62
18.31
57.76
15.99
173.44
578.27
104.58
242.10
287.23
85.07
283.21
188.75
433.46
148.63
343.32
635.08
797.69
874.10
216.11
107.22
150.26
272.33
183.39
145.44
674.36
1,074.56
906.28
88.52
13.34

735.79
309.61
379.37
67.40
100.81
189.25
39.02
925.09
621.73
36.02
1,441.43
19.57
64.63
18.41
207.18
640.28
131.41
303.83
335.15
120.58
313.63
222.93
525.68
161.00
368.32
705.47
897.97
971.43
214.92
115.15
167.87
305.29
209.14
194.35
774.66
1,182.08
929.09
119.34
15.29

862.88
360.98
370.70
76.67
98.69
209.25
45.81
972.25
601.16
40.83
1,504.36
19.35
76.96
20.94
260.23
718.35
152.46
395.00
384.54
150.94
320.22
276.57
637.11
150.12
327.00
739.81
951.59
965.25
221.44
122.90
190.06
305.86
108.36
255.95
904.78
1,080.83
907.08
160.63
19.79

784.21
268.54
293.23
71.13
75.47
192.18
45.80
893.04
545.61
35.64
1,409.68
21.16
76.06
20.03
208.41
616.78
113.83
294.00
412.28
130.47
288.68
249.57
515.00
152.40
286.61
641.13
848.51
977.04
206.14
110.96
182.49
233.20
83.52
178.85
874.30
941.56
910.51
198.55
20.26

820.87
238.15
282.79
77.33
81.99
184.12
45.44
859.13
629.21
39.61
1,469.11
23.15
84.24
22.38
225.54
599.85
112.53
317.59
457.67
118.46
299.15
223.62
480.78
186.69
338.57
594.60
917.54
920.57
219.73
119.40
177.10
215.08
89.46
200.74
891.04
997.41
939.09
155.96
21.06

239.5
373.3
632.8
149.8
-3.4

26.51
595.45
261.26
9.83
692.39
12.28
36.07
15.51
31.66
260.90
42.07
288.16
169.67
352.16
67.45
13.53
80.82
138.49
339.08
552.67
922.59
126.67
135.86
61.45
177.88
111.87
218.38
505.54
640.55
52.97
5.52

52.2
43.1
-8.6
47.6
27.6

71.4
44.3
140.8
303.1
112.2
88.6
133.5
44.3
612.3
129.9
167.5
10.2
169.7
-15.1
231.6
3,453.6
131.0
144.5
75.4
66.0
-0.2
73.5
-12.1
188.2
20.9
79.4
308.0
97.3
46.6
194.4
281.3

Source: National statistical offices/OECD/Eurostat/Euromonitor International

112

Euromonitor International 2011

Section 2 World lifestyle trends Fashion

Other clothing consumer expenditure 1990/1995/2002-2010

Table: 2.105

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2.49
9.91
90.42
38.70
8.39
24.54
0.47
25.57
1.14
26.39
27.03
0.65
1.37
4.71
30.81
7.53
0.70
7.13
33.28
75.90
53.87
6.78
33.93
1.36
1.32
1.35
5.44
86.78
6.35
17.42
65.33
1.29
0.02
5.12
3.74
0.38
0.17
2.45
0.96
23.56
25.75
0.21
38.49
0.69
1.91
1.56
1.11
4.71
1.91
23.37
8.04
8.22
2.27
0.62
1.71
8.15
2.11
35.91
58.77
11.95
16.45
1.75
9.24
8.27
44.98
19.42
19.87
5.90
0.62

1995
1.34
9.18
128.27
37.47
0.94
2.68
29.72
0.53
29.97
0.97

2002
1.18
2.33
34.48
34.56
1.70
3.32
19.49
0.40
10.86
0.99

2003
1.37
3.09
42.00
42.33
1.86
3.51
24.38
0.40
11.15
1.21

2004
1.61
3.65
50.05
48.29
2.07
4.22
28.84
0.39
13.02
1.56

2005
1.70
4.23
53.22
51.07
2.42
5.51
31.49
0.40
16.50
2.36

2006
1.77
4.77
53.54
54.16
3.42
6.82
33.19
0.45
19.69
2.39

2007
2.01
5.57
61.74
62.46
4.87
8.63
39.48
0.49
23.25
3.96

2008
2.38
6.55
62.40
69.30
7.27
11.62
43.97
0.59
26.41
4.13

2009
2.33
5.92
60.65
62.13
8.43
9.95
43.20
0.62
25.18
4.15

2010
2.48
6.43
68.92
59.81
9.54
11.06
40.72
0.61
30.24
3.81

23.39
27.26
1.05
1.74
1.72
6.05
34.27
6.66
1.19
7.46
31.81
76.54
42.83
13.33
62.58
2.91
1.29
2.31
3.49
118.45
9.82
22.78
115.02
1.21
6.76

19.03
12.05
1.53
1.36
2.06
7.39
28.24
9.74
1.12
9.47
34.27
69.88
29.48
15.27
43.52
3.44
1.06
1.94
2.34
140.12
6.13
13.06
50.79
1.50
3.77

20.27
13.40
1.63
1.24
2.48
9.17
34.69
9.54
0.92
12.44
44.23
86.62
34.47
19.68
41.89
4.42
1.16
2.45
2.18
155.18
6.04
16.91
51.84
1.58
4.80

21.07
16.37
1.72
1.36
2.46
10.62
41.97
10.93
0.97
13.69
51.40
96.59
37.62
23.85
43.80
5.03
1.63
2.40
2.56
164.69
5.72
29.35
53.16
1.82
7.33

21.83
18.74
2.09
1.70
2.80
12.41
49.86
12.36
1.13
13.77
54.59
100.16
38.11
24.92
45.97
5.62
1.92
1.86
2.85
183.34
6.32
28.96
54.21
2.06
8.58

23.04
21.10
2.32
1.81
2.93
13.56
50.32
12.68
1.26
17.29
58.96
104.17
38.85
27.34
48.16
5.46
2.33
2.64
3.26
186.52
6.92
30.23
52.17
2.17
11.30

23.98
22.28
2.55
2.23
3.32
14.98
60.08
13.44
1.52
27.69
69.26
118.88
44.51
32.57
51.73
6.87
2.56
3.01
3.80
213.55
7.72
32.39
52.69
2.44
13.63

23.26
23.80
3.19
2.49
3.98
17.93
62.06
14.88
1.82
18.29
77.55
124.35
48.41
36.48
52.67
7.72
2.58
3.22
4.70
214.05
9.15
33.32
58.98
2.93
15.70

20.11
21.71
3.38
2.28
3.25
15.62
54.92
15.15
2.09
15.64
68.28
114.55
41.22
34.10
50.43
6.62
2.41
3.13
5.08
183.64
8.35
27.78
67.21
2.89
13.31

21.47
24.38
3.82
2.65
3.58
15.80
54.46
15.27
2.35
16.87
66.73
110.02
39.66
30.88
53.10
6.88
3.07
3.69
5.38
184.41
9.04
32.81
63.03
3.10
14.47

7.52
3.77
1.01
0.29
1.70
0.76
0.87
24.47
43.23
0.25
39.86
0.84
2.64
2.17
2.70
7.05
1.81
9.02
10.37
0.65
10.46
4.60
7.46
2.08
16.49
5.16
31.42
57.41
22.23
15.47
2.60
9.33
2.55
3.45
50.55
24.29
21.21
9.47
0.99

8.98
8.28
4.59
0.24
2.79
0.72
0.71
22.61
11.01
0.33
37.02
0.69
0.78
1.28
3.07
8.21
1.08
7.09
8.53
0.51
7.10
3.68
7.44
1.09
13.37
9.53
26.70
36.69
27.24
6.27
2.73
9.49
5.48
2.84
70.39
22.90
27.15
6.17
0.99

10.01
9.39
5.47
0.25
2.83
0.80
0.85
27.38
14.41
0.45
42.97
0.70
0.79
1.29
3.78
9.33
0.89
8.33
8.31
0.61
6.99
3.99
9.38
1.64
14.07
12.12
33.12
39.73
26.71
6.60
3.22
11.74
7.76
3.26
74.18
28.38
28.15
5.54
1.02

10.78
11.17
7.15
0.27
2.94
0.86
0.97
30.31
16.70
0.52
47.99
0.75
0.85
1.32
4.55
10.91
1.12
10.44
8.65
0.58
7.70
4.13
13.06
2.21
13.72
14.24
36.95
44.69
29.37
6.57
3.68
13.61
9.20
4.26
89.74
35.67
30.54
6.00
1.10

12.56
12.40
12.13
0.29
3.09
0.85
1.03
30.63
18.74
0.65
54.08
0.88
0.94
1.38
5.17
11.10
1.41
12.53
9.29
0.67
8.31
5.08
14.03
2.50
17.32
14.82
38.26
50.08
30.55
6.48
3.76
13.88
8.72
6.36
112.18
46.29
33.34
6.69
1.16

13.64
15.68
12.97
0.31
3.22
0.83
1.11
33.09
18.75
0.64
53.93
0.96
0.97
1.45
5.77
11.99
2.29
16.21
10.46
0.47
9.20
5.03
15.45
2.63
19.50
15.81
41.98
52.19
30.25
6.79
4.07
13.24
12.37
8.41
122.91
53.78
35.48
8.10
1.28

15.48
21.52
16.07
0.36
3.29
0.95
1.26
38.22
22.07
0.68
61.89
1.02
1.02
1.66
6.99
13.55
3.26
19.88
12.13
1.36
10.40
5.58
17.78
2.79
20.91
18.78
46.91
60.85
30.72
7.03
4.44
15.51
14.00
11.06
140.11
65.63
37.46
10.68
1.47

18.16
24.93
14.17
0.41
3.28
1.40
1.48
40.73
21.23
0.77
63.02
1.00
1.13
1.87
9.06
14.58
2.62
25.04
13.92
1.55
10.80
7.08
22.21
2.55
18.33
20.93
49.77
55.74
32.52
7.23
4.91
16.31
7.22
14.33
162.40
60.99
38.86
14.12
1.88

16.52
18.44
13.20
0.38
2.56
1.14
1.48
37.46
19.27
0.66
56.48
1.08
1.05
1.78
7.36
12.11
2.16
19.16
14.92
1.36
9.89
6.18
13.59
2.53
15.83
19.19
44.40
53.24
30.92
6.30
4.72
11.76
5.54
9.87
156.84
50.93
38.71
17.09
1.91

17.33
16.23
12.77
0.41
2.83
1.08
1.47
36.06
17.40
0.73
59.95
1.18
1.12
1.98
8.03
12.14
2.14
20.86
16.57
1.22
10.94
5.21
12.09
3.02
18.64
18.65
47.89
51.84
33.45
6.54
4.59
11.47
5.91
10.99
159.96
53.64
40.86
13.18
1.96

% growth
1990-2010
-0.2
-35.1
-23.8
54.6
31.8
66.0
29.9
18.3
235.1
-18.7
-9.8
492.2
93.5
235.4
76.8
102.8
236.5
136.5
100.5
45.0
-26.4
355.2
56.5
405.4
132.3
172.3
-1.2
112.5
42.3
88.4
-3.5
139.0
60,866.5
238.4
333.7
3,245.1
141.6
15.2
54.2
53.0
-32.4
250.7
55.7
69.5
-41.2
26.9
621.9
157.5
12.0
-10.7
106.1
33.0
129.2
1,855.1
76.2
128.8
785.3
33.4
-11.8
180.0
-60.2
162.6
24.1
32.9
255.6
176.3
105.7
123.3
217.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

113

World Consumer Lifestyles Databook 2011

Clothing, cleaning, repair and hire consumer expenditure 1990/1995/2002-2010

Table: 2.106

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
17.93
5.76
17.87
2.42
1.86
11.22
0.52
0.27
0.33
28.38
6.52
0.46
0.05
1.80
17.65
1.71
0.94
2.26
6.14
22.53
14.74
2.73
22.85
0.38
1.81
3.10
2.48
6.54
4.83
36.40
70.68
1.76
0.01
6.95
1.47
0.08
0.73
5.58
5.07
6.37
14.00
0.28
7.85
2.78
2.01
2.16
0.55
1.91
1.91
8.05
5.46
3.75
0.87
0.74
2.32
5.86
2.31
4.21
18.67
4.66
19.13
1.96
3.46
3.00
46.29
13.08
44.47
0.01
0.56

1995
12.14
8.87
17.35
6.34
0.27
0.62
26.68
0.31
0.11
0.21

2002
10.80
4.59
12.41
9.41
0.39
0.60
13.15
0.39
0.04
0.27

2003
11.58
6.44
13.40
10.30
0.48
0.70
16.35
0.40
0.04
0.30

2004
13.20
7.32
14.94
9.85
0.56
0.82
19.36
0.40
0.05
0.52

2005
13.46
8.70
15.55
7.98
0.68
1.05
20.79
0.42
0.07
0.58

2006
13.53
10.12
15.35
5.52
1.01
1.29
21.84
0.46
0.10
0.48

2007
14.91
12.30
17.43
2.67
1.46
1.60
25.91
0.54
0.12
0.76

2008
17.27
15.15
17.40
1.16
2.20
2.09
28.75
0.68
0.14
0.86

2009
16.55
14.50
16.77
8.34
2.53
1.74
26.54
0.75
0.14
0.85

2010
17.15
16.76
18.27
8.73
2.81
1.87
26.13
0.79
0.17
0.80

24.13
15.44
0.79
0.09
2.17
2.31
14.89
3.77
1.94
2.44
5.90
24.37
18.29
9.51
41.03
2.27
1.58
4.30
1.48
9.11
7.68
46.97
128.05
1.45
1.95

19.51
15.86
0.51
0.05
1.97
2.58
12.71
7.38
2.37
3.22
6.35
17.70
14.51
17.15
16.24
1.74
1.31
3.37
0.94
10.70
4.54
38.89
49.53
1.82
1.08

20.79
17.79
0.44
0.05
2.38
3.76
15.45
7.24
2.03
3.52
8.24
21.01
17.51
21.88
14.91
1.62
1.44
4.35
0.90
11.76
4.70
48.70
48.57
1.86
1.41

21.57
20.98
0.43
0.06
2.35
3.70
15.84
7.37
2.24
5.10
9.52
23.55
19.41
26.69
15.38
1.20
2.00
4.33
1.11
12.43
4.41
51.24
50.71
2.21
2.28

22.33
24.66
0.45
0.07
2.80
4.15
14.27
7.90
2.70
5.76
10.21
23.29
19.73
27.54
15.66
1.72
2.37
3.44
1.24
14.03
5.06
50.13
48.76
2.57
2.82

23.50
28.61
0.51
0.08
2.97
4.45
14.36
8.11
3.13
9.61
10.98
23.58
20.26
30.12
16.32
1.20
2.88
4.89
1.52
14.14
5.61
52.99
45.98
2.78
3.91

24.41
31.94
0.56
0.09
3.36
4.29
15.16
8.88
3.93
8.71
12.97
26.05
23.40
35.83
16.50
0.94
3.17
5.62
1.81
16.43
6.27
60.95
46.28
3.15
4.93

23.67
35.62
0.63
0.10
3.84
5.22
16.26
10.16
4.86
5.16
14.63
28.03
25.59
40.06
15.87
0.74
3.21
6.04
2.23
16.41
7.42
62.32
52.88
3.84
5.89

20.44
34.49
0.64
0.10
3.25
4.68
16.77
10.65
5.87
4.79
12.72
26.61
22.00
37.54
14.43
0.52
2.92
5.93
2.41
14.03
6.77
58.95
58.84
3.83
5.20

21.79
40.63
0.65
0.11
3.37
4.72
16.30
10.85
6.87
4.34
12.40
25.60
21.15
33.60
14.59
0.47
3.64
7.06
2.55
13.91
7.42
55.90
57.98
4.16
5.92

9.08
1.45
0.14
1.74
3.58
0.48
7.19
6.59
16.08
0.30
12.09
3.78
5.56
2.91
1.65
2.61
1.28
3.11
7.08
1.01
4.69
1.59
8.28
2.52
11.64
3.42
3.98
27.48
7.93
21.96
4.21
3.53
0.81
1.18
52.24
14.24
46.57
0.03
0.97

10.18
2.04
1.38
1.73
5.74
0.46
7.19
7.14
11.01
0.39
7.45
3.65
6.63
1.90
2.52
2.83
0.87
1.96
5.10
0.73
3.09
1.40
7.11
1.20
10.43
4.33
3.91
26.02
4.99
12.60
5.79
2.64
1.52
0.80
73.28
17.54
55.26
0.02
0.81

10.92
3.47
1.14
1.68
5.38
0.52
8.77
8.23
12.68
0.47
12.13
3.48
6.91
1.96
2.89
3.15
1.12
2.47
5.61
0.84
3.03
1.32
7.34
1.82
10.75
5.58
5.58
30.32
4.95
12.54
6.89
2.72
2.30
0.96
77.31
19.48
52.72
0.02
0.83

11.71
2.54
2.14
1.77
5.19
0.55
10.07
8.72
13.78
0.55
14.65
3.41
7.15
2.06
3.41
3.68
1.38
3.38
6.10
0.79
3.33
2.82
7.00
2.50
11.48
6.84
6.75
34.29
5.38
12.86
7.85
3.39
2.95
1.28
93.64
19.35
52.58
0.02
0.86

13.65
2.74
2.35
1.90
5.12
0.57
10.42
9.47
14.99
0.73
16.81
4.25
7.55
2.21
3.95
3.78
2.10
4.40
6.53
0.82
3.58
3.14
6.78
2.90
13.95
7.76
7.18
26.10
5.40
13.05
8.10
3.77
3.02
1.95
117.18
21.25
53.46
0.03
0.91

15.18
3.21
2.68
2.09
5.11
0.60
11.63
8.76
14.72
0.75
18.25
4.30
8.08
2.39
4.53
4.04
2.41
6.15
7.37
0.53
3.96
2.37
5.31
3.08
15.89
8.67
7.46
23.88
5.20
14.16
8.68
4.15
4.60
2.66
128.54
23.68
55.64
0.03
1.01

17.07
4.28
5.56
2.40
5.08
0.53
13.29
9.98
17.21
0.80
20.19
4.61
9.34
2.79
5.47
4.90
1.89
7.97
8.53
1.27
4.46
3.20
5.00
3.26
17.11
10.31
8.46
24.05
5.07
15.09
9.73
5.20
5.45
3.54
146.68
28.85
57.30
0.04
1.13

19.88
4.78
2.46
2.70
4.87
1.28
15.84
10.63
16.46
0.89
21.07
4.56
11.45
3.22
7.05
5.50
2.73
10.63
9.78
1.55
4.62
4.64
5.05
2.98
14.88
11.63
8.93
29.38
5.18
16.06
10.93
6.58
2.96
4.62
170.20
25.97
57.41
0.06
1.45

17.90
3.36
1.13
2.48
3.65
0.88
16.08
9.68
14.92
0.77
19.41
5.00
11.63
3.13
5.74
4.82
2.19
8.21
10.47
1.19
4.22
4.12
7.27
2.95
13.02
10.96
7.87
32.94
4.76
14.46
10.85
4.62
2.38
3.22
164.28
23.15
54.70
0.07
1.47

18.65
2.75
1.39
2.65
3.88
0.84
16.18
9.28
18.39
0.84
27.05
5.47
13.35
3.55
6.30
4.71
2.17
8.90
11.64
0.97
4.62
3.47
6.71
3.53
15.56
11.07
8.51
29.82
5.00
15.53
10.72
4.34
2.65
3.63
167.74
24.17
55.75
0.05
1.52

% growth
1990-2010
-4.4
191.0
2.2
260.3
0.5
132.9
52.2
-35.5
140.4
-23.2
523.1
43.6
149.5
162.6
-7.7
536.0
632.3
91.4
101.9
13.7
43.5
1,131.5
-36.2
25.8
101.3
128.1
3.1
112.8
53.7
53.6
-18.0
136.6
85,644.9
168.3
86.3
1,589.1
262.0
-30.4
219.4
45.6
31.4
199.6
244.6
96.7
563.2
64.7
1,053.9
146.3
13.5
10.6
113.0
23.4
299.0
812.3
52.0
165.4
380.2
102.2
59.7
7.3
-18.8
447.3
25.5
21.1
262.4
84.8
25.4
744.6
172.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

114

Euromonitor International 2011

Section 2 World lifestyle trends Fashion

Footwear consumer expenditure 1990/1995/2002-2010

Table: 2.107

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
28.54
177.72
95.52
212.37

% growth
1990-2010
-36.6
-46.3
71.4
9.4

46.24
134.78
7.99
32.84
41.58

1995
17.91
123.33
95.37
216.72
3.18
22.02
167.58
9.69
30.74
24.75

2002
12.13
33.45
79.91
164.30
4.04
28.82
120.53
7.14
10.09
15.58

2003
12.80
40.48
97.58
193.46
4.30
29.94
147.65
6.96
7.51
20.24

2004
14.50
47.24
116.46
212.02
4.62
34.89
168.44
7.01
9.30
25.82

2005
14.71
54.29
123.86
206.96
5.20
44.27
176.89
7.16
11.25
29.14

2006
14.72
60.80
124.65
214.25
7.11
52.66
180.33
7.86
13.08
32.89

2007
16.11
73.34
143.79
238.11
9.98
66.85
204.64
8.72
14.91
44.92

2008
18.61
89.87
145.35
258.07
14.79
89.59
222.36
10.59
16.48
52.90

2009
17.64
84.51
141.31
240.13
17.35
76.20
215.44
11.24
15.62
50.06

2010
18.11
95.45
163.70
232.27
19.72
83.50
206.65
11.47
18.36
46.30

97.84
85.54
3.49
17.42
55.54
27.68
135.43
14.56
10.51
39.56
101.38
154.63
140.39
77.13
246.09
22.15
2.46
5.10
24.52
107.84
67.84
205.41
89.14
14.06
0.10

87.78
49.11
5.25
22.74
56.96
36.14
165.67
18.41
18.12
42.82
92.35
161.61
158.49
141.26
434.78
30.08
1.64
8.24
20.77
140.69
105.77
255.91
147.91
13.82
20.97

89.57
22.45
7.28
10.35
82.04
54.37
135.88
21.26
18.46
66.22
99.36
124.24
119.74
161.44
265.73
36.55
1.58
5.82
13.63
129.90
66.02
243.80
76.60
15.99
10.25

100.79
21.92
7.90
10.22
105.05
63.93
160.02
21.06
15.20
81.58
121.21
151.14
141.70
203.45
258.35
43.27
1.76
7.15
12.94
146.29
72.98
293.73
75.04
16.35
12.24

110.48
26.10
8.71
14.44
106.00
64.22
181.63
20.42
16.13
102.52
140.15
166.05
155.91
246.80
280.77
51.81
3.93
7.00
15.92
156.30
84.81
319.15
76.59
18.80
18.16

121.80
28.96
10.19
16.90
117.33
72.20
185.99
21.35
18.79
124.10
145.01
168.06
156.07
275.22
302.36
51.59
4.94
5.50
18.08
167.78
87.47
323.05
78.72
21.31
20.75

138.18
32.13
12.02
17.83
129.90
75.36
199.29
21.63
21.16
167.72
154.92
175.28
161.49
301.34
321.48
49.89
5.37
7.75
19.74
199.46
107.48
326.48
76.16
22.49
26.84

152.32
33.17
14.64
22.13
148.50
84.02
231.50
22.48
25.75
188.29
179.24
195.19
184.04
355.56
345.77
63.90
8.08
8.50
23.34
220.00
122.99
363.00
77.60
25.10
31.85

156.74
34.70
18.27
24.99
171.34
100.67
236.77
24.26
31.02
137.40
199.25
205.25
200.93
400.90
353.52
66.53
7.03
8.77
28.81
210.03
148.94
381.44
87.74
29.91
35.94

143.93
31.47
19.83
24.08
150.68
88.69
223.38
24.68
35.90
87.66
185.12
191.03
178.49
381.99
340.41
57.04
6.32
8.24
31.16
217.93
137.02
341.75
93.76
29.04
30.09

163.80
34.84
22.38
29.38
153.00
89.60
221.25
24.42
40.68
97.65
176.63
183.68
172.65
346.92
362.17
57.99
8.64
9.40
33.04
210.11
149.76
338.84
101.65
30.67
31.88

67.4
-59.3
541.0
68.6
175.5
223.7
63.4
67.7
286.9
146.9
74.2
18.8
23.0
349.8
47.2
161.8
250.5
84.3
34.7
94.8
120.8
65.0
14.0
118.1
31,474.1

87.14
16.94
18.27
10.23
45.31

116.45
23.74
19.48
11.55
30.23
40.27
12.95
129.83
126.48
4.46
141.86
5.31
17.35
2.05
39.68
97.15
7.64
64.06
64.68
40.77
85.07
52.31
54.74
34.52
42.31
131.41
105.80
230.30
72.78
15.51
34.51
63.77
8.27
17.63
102.43
117.63
142.71
23.22
1.95

137.75
63.26
53.15
9.90
45.02
44.55
9.25
132.24
96.27
4.97
151.94
4.55
10.27
2.00
46.61
101.50
10.15
40.01
50.28
33.53
59.48
54.16
91.17
16.87
38.63
134.32
99.06
170.44
87.70
9.10
26.54
56.41
15.88
16.49
124.13
130.72
160.92
13.17
2.07

139.72
71.00
70.33
9.59
44.79
53.18
10.75
154.29
126.55
5.69
176.39
4.57
10.39
2.15
49.12
127.24
13.81
44.13
48.46
40.13
58.79
61.60
124.40
25.19
40.67
159.14
119.66
197.85
90.20
9.57
30.37
83.95
21.68
19.15
127.85
150.15
162.98
10.50
2.42

145.92
85.61
99.50
10.08
45.89
62.76
11.79
167.54
148.21
6.63
197.16
4.74
10.65
2.33
55.00
141.58
19.41
56.32
49.18
42.82
65.10
72.40
124.27
34.33
41.97
182.37
134.88
214.66
101.29
10.00
33.88
96.03
24.86
24.95
151.15
179.38
166.27
12.81
2.45

164.23
101.13
131.58
10.97
48.52
65.38
12.22
169.29
154.66
8.21
223.84
5.82
10.95
2.53
63.13
147.07
31.44
66.14
51.83
45.84
70.57
85.10
127.26
39.07
50.00
187.26
140.62
231.22
107.83
10.31
34.08
93.57
22.83
37.10
184.59
181.73
174.24
13.57
2.71

176.31
130.69
151.97
11.91
53.65
97.98
13.14
184.07
132.96
8.26
240.36
6.27
11.38
2.76
68.19
150.50
39.27
88.24
55.94
55.87
78.49
93.26
127.36
40.12
55.70
192.73
154.08
217.38
108.59
11.22
35.54
85.14
31.45
48.28
197.58
194.78
181.99
16.32
3.05

198.46
175.32
206.20
13.88
53.06
135.22
14.51
201.67
144.44
8.60
290.17
6.68
12.54
3.33
79.87
173.00
55.55
113.33
63.51
74.82
89.10
106.57
165.45
41.97
59.90
216.22
180.19
223.50
110.90
12.14
38.63
98.54
34.73
64.36
219.97
214.12
182.84
20.88
3.48

230.41
200.01
146.02
15.73
53.34
151.99
16.74
218.14
134.94
9.52
308.86
6.57
14.75
3.98
98.67
195.95
68.79
144.97
70.82
87.88
92.92
140.14
204.80
37.73
53.33
227.59
183.26
246.10
117.38
12.99
42.82
101.12
17.37
84.43
248.98
204.34
181.74
27.67
4.49

206.63
145.80
147.88
14.48
41.98
138.60
16.46
200.58
118.80
8.17
293.83
7.15
14.40
3.99
77.58
178.42
48.54
121.40
73.43
78.86
85.47
123.88
163.03
37.05
46.88
197.26
167.68
255.26
111.87
11.78
40.29
78.30
12.94
59.00
240.84
173.18
179.83
34.22
4.58

213.94
127.84
142.80
15.63
46.18
132.68
16.08
193.76
119.51
8.95
305.31
7.81
15.91
4.61
82.54
167.55
46.77
141.07
78.82
70.65
85.20
113.79
155.11
43.90
55.68
185.27
179.37
251.73
122.32
12.78
38.34
71.15
13.43
66.01
243.52
181.25
184.06
26.85
4.77

145.5
654.9
681.7
52.8
1.9

9.17
123.73
91.06
4.67
118.57
4.24
38.98
0.99
15.82
64.84
7.65
136.75
45.41
65.92
19.28
5.61
28.92
24.05
87.55
111.98
215.37
31.90
13.92
26.39
60.07
33.53
97.98
114.57
128.99
17.92
1.15

80.6
53.3
43.6
-44.1
11.3

75.3
56.6
31.2
91.6
157.5
84.0
-59.2
364.6
421.8
158.4
511.4
3.2
73.6
29.3
490.1
2,663.3
51.8
131.5
111.6
60.2
16.9
283.4
-8.2
45.3
18.4
96.8
148.5
58.2
42.7
49.9
315.9

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

115

World Consumer Lifestyles Databook 2011

Health and Wellness

Total health expenditure 1990/1995/2002-2010

Table: 2.108

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
75.9
190.9
1,296.0
1,783.0
1,469.0
2.9
178.8
103.3
20.3
1,861.0
40.5
12.1
18.4
157.0
2,195.5
43.2
25.7
2,166.0
1,963.4
1,779.6
606.0
512.2
12.3
11.0
64.8
809.8
938.4
1,537.0
1,465.1
67.4
2.0
15.7
58.2
76.2
137.6
21.6
1,573.0
891.0
12.0
2,118.0
14.3
60.4
21.0
82.0
417.6
84.5

409.1

275.8
879.0
2,354.0
2,906.0
399.4
84.0
90.2
96.1

1,047.0
2,810.0
33.2
2.8

1995
53.6
615.0
1,574.0
2,867.0
20.2
71.2
2,392.0
40.4
318.8
80.5
25.0
1,826.0
264.0
21.3
186.0
323.0
374.9
2,826.2
72.7
36.0
165.0
2,026.0
2,828.6
3,129.0
1,064.0
1,054.3
323.0
16.0
21.0
80.4
1,252.0
1,359.0
1,442.0
2,875.0
129.0
48.0
15.2
615.0
115.0
100.0
126.0
174.5
158.0
48.0
2,253.0
1,198.0
11.0
2,689.0
15.0
100.0
36.7
199.9
894.0
57.0
118.2
177.0
108.0
883.0
221.0
532.0
273.0
470.0
1,127.0
2,290.0
4,304.0
685.1
99.0
124.0
85.0
40.7
48.0
713.0
1,370.0
3,748.0
141.0
14.0

2002
66.9
241.3
1,858.0
2,583.0
36.0
96.8
2,280.0
60.0
217.4
146.6
32.1
2,253.0
288.0
54.7
150.0
376.0
523.7
2,836.0
96.7
72.0
261.0
2,029.0
2,568.0
2,610.0
1,223.0
1,262.8
496.0
22.0
20.0
120.0
2,242.0
1,430.0
1,773.0
2,450.0
186.0
59.7
18.0
570.0
246.2
263.0
145.0
396.0
188.0
73.0
2,411.0
1,252.0
18.0
4,143.0
14.0
102.0
28.8
328.0
1,107.0
119.0
142.3
324.0
134.0
765.0
324.0
940.0
210.0
613.0
1,207.0
2,590.0
4,170.0
797.0
74.0
128.0
196.0
63.0
55.0
709.0
2,052.0
5,453.0
207.0
22.8

2003
77.3
284.1
2,338.9
3,180.7
36.4
117.7
2,875.0
51.2
229.5
201.8
40.4
2,688.0
303.0
59.4
146.0
498.0
666.1
3,669.1
109.6
61.0
362.4
2,558.9
3,238.7
3,183.8
1,569.7
1,295.8
689.7
23.9
26.6
120.0
2,872.8
1,466.0
2,178.6
2,679.5
190.2
75.1
19.7
572.9
297.4
351.4
207.4
397.0
276.3
87.8
2,951.0
1,610.9
38.1
4,938.4
15.5
102.0
33.1
354.1
1,446.1
147.2
166.9
337.9
172.9
876.9
465.0
1,224.3
297.4
712.8
1,706.4
3,264.8
4,972.4
839.8
79.2
151.9
258.8
90.9
73.1
746.9
2,441.4
5,852.0
189.0
25.8

2004
98.0
384.6
2,888.1
3,659.2
43.0
146.6
3,452.0
55.4
279.1
238.0
43.6
3,051.0
373.0
67.3
172.5
618.6
790.4
4,282.9
129.8
62.0
457.3
2,958.9
3,719.5
3,495.2
1,794.9
1,271.6
812.5
26.5
26.9
143.0
3,416.5
1,517.0
2,583.1
2,901.0
206.7
109.3
20.0
635.2
366.7
374.1
221.6
439.9
327.1
98.5
3,365.5
2,059.7
43.2
5,435.8
17.5
110.8
36.8
410.3
1,689.0
172.3
213.1
353.8
206.8
884.8
565.0
1,408.7
418.7
801.0
1,991.5
3,651.4
5,565.6

2005
111.2
492.5
3,157.0
3,847.3
67.0
203.5
3,547.0
55.2
388.0
271.5
45.1
3,482.0
445.0
76.5
211.0
704.3
882.3
4,513.1
147.1
73.0
516.5
3,163.9
3,926.7
3,628.2
2,099.7

2006
149.6
560.9
3,352.5
3,973.8
94.7
240.9
3,589.0
61.9
490.0
296.5
47.4
3,950.0
529.0
88.1
229.2
789.7
968.7
4,845.9
166.4
86.0
623.0
3,296.7
4,059.0
3,716.8
2,280.4

2007
173.0
662.6
3,985.9
4,522.8
139.8
301.9
4,302.0
68.5
605.7
384.3
54.3
4,409.0
615.0
108.5
283.9
1,008.6
1,140.5
5,551.0
200.3
101.0
836.8
3,809.0
4,627.3
4,209.2
2,679.4

2008
223.0
801.0
4,301.0
5,215.0
192.0
406.0
4,932.0
90.0
722.0
480.0
67.0
4,631.0
697.0
142.0
317.0
1,231.0
1,419.0
6,178.0
231.0
124.0
924.0
4,282.0
5,122.0
4,628.0
3,096.0

2009
250.9
878.1
4,587.0
5,556.9
223.3
456.6
5,278.3
119.0
805.5
532.1
74.8
4,918.3
760.0
174.8
343.5
1,362.7
1,553.2
6,594.2
252.0
149.5
1,008.9
4,681.3
5,420.8
4,878.0
3,428.1

2010
276.3
957.4
4,895.6
5,952.7
255.4
510.6
5,700.6
147.6
884.4
591.0
81.7
5,160.3
817.8
218.1
372.1
1,505.9
1,699.3
7,031.3
273.4
170.7
1,089.3
5,027.5
5,761.3
5,168.2
3,715.0

909.3
30.4
25.4
180.0
3,574.3
1,596.0
2,746.8
2,907.9
213.4
148.4
23.2
657.8
445.0
447.4
222.1
477.8
345.6
102.2
3,577.9
2,357.1
52.8
5,941.7
18.5
127.1
42.6
493.7
1,794.4
234.3
278.1
422.8
230.5
929.2
626.0
1,518.3
457.5
998.5
2,168.0
3,713.3
5,598.3

904.1
32.8
30.9
214.0
3,740.3
1,675.0
2,857.6
2,758.9
218.4
190.0
27.6
765.5
610.9
551.0
258.7
514.4
402.7
111.3
3,693.3
2,387.9
66.8
6,251.1
20.4
141.2
51.3
555.4
1,822.8
255.6
368.4
505.4
278.1
1,021.4
760.0
1,595.9
466.8
1,188.0
2,327.8
3,924.3
5,641.2

1,018.9
40.3
41.8
253.0
4,556.3
1,893.0
3,135.6
2,750.8
247.7
252.6
33.8
900.6
783.7
716.9
307.2
564.1
550.1
119.8
4,242.9
2,790.3
74.2
7,353.9
22.5
160.4
62.6
715.8
2,108.3
369.0
492.6
531.5
407.7
1,148.2
1,077.0
1,835.9
497.1
1,362.4
2,711.7
4,494.6
6,107.8

1,131.0
43.0
46.0
320.0
5,275.0
2,266.0
3,533.0
3,102.0
277.0
313.0
40.0
1,006.0
971.0
881.0
353.0
602.0
735.0
144.0
4,821.0
2,690.0
90.0
8,097.0
24.0
201.0
71.0
911.0
2,319.0
441.0
620.0
742.0
499.0
1,341.0
1,366.0
2,117.0
464.0
1,255.0
3,087.0
4,767.0
6,973.0

1,186.4
47.5
51.1
355.0
5,700.2
2,505.3
3,729.5
3,150.5
292.9
367.9
48.4
1,093.0
1,102.5
989.4
399.8
633.0
864.8
164.9
5,265.0
2,717.7
99.3
8,635.8
25.4
227.4
78.1
1,060.0
2,450.2
492.7
705.5
856.0
566.1
1,488.1
1,630.3
2,330.8
460.3
1,276.4
3,316.7
5,030.4
7,181.0

1,257.0
52.7
56.2
390.3
6,190.1
2,712.9
3,947.5
3,248.4
311.5
412.3
58.8
1,174.9
1,225.4
1,099.0
435.0
662.7
980.3
182.7
5,657.9
2,800.2
107.4
9,232.0
26.6
249.0
84.8
1,186.2
2,607.0
551.9
789.7
943.7
638.1
1,604.7
1,847.9
2,593.3
475.1
1,350.0
3,564.0
5,306.9
7,566.0

86.9
178.4
326.7
108.1
90.9
793.7
2,938.5
6,196.0
239.0
30.9

94.9
181.4
383.3
119.5
126.8
887.8
3,115.2
6,563.0
295.0
37.6

115.6
191.9
351.7
123.4
158.2
1,039.2
3,415.0
6,931.0
388.0
46.9

136.5
211.2
464.6
139.0
210.4
1,252.5
3,867.4
7,285.0
477.0
58.3

162.0
231.0
509.0
73.0
267.0
1,551.0
3,924.0
7,536.0
599.0
76.0

186.0
248.7
553.9
50.4
337.1
1,787.9
3,991.4
7,883.5
707.6
95.2

211.1
269.0
604.4
40.4
401.0
2,055.2
4,063.5
8,223.7
821.7
112.5

% growth
1990-2010
263.9
401.5
277.7
233.9
288.1
4,953.9
394.6
472.1
303.0
177.3
1,919.5
1,709.7
1,919.3
982.7
220.3
533.2
563.3
132.1
193.4
190.4
513.0
329.8
410.3
502.0
664.4
189.1
156.8
121.7
362.4
20,516.4
275.7
1,918.5
471.0
381.6
747.4
259.7
214.3
794.2
335.9
86.3
312.5
303.4
1,346.6
524.3
553.0

292.2

389.5
305.5
125.4
160.4
151.3
198.2
528.7

288.1
192.7
2,376.8
3,894.1

Source: Euromonitor International from OECD/WHO/national statistics

116

Euromonitor International 2011

Section 2 World lifestyle trends Health and Wellness

Public health expenditure 1990/1995/2002-2010

Table: 2.109

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
58.53
121.77
857.95
1,308.11
1,209.93
1.34
68.42
81.42
9.78
1,387.18
17.10
7.65
9.28
152.94
1,815.66
20.38
9.35
1,752.29
1,503.94
1,458.48
325.41
219.36
3.84
24.21
580.92
549.56
1,222.13
1,136.88
7.12

38.69
55.64
1,054.90
734.25
4.05
1,753.66
4.29
23.41
10.80
75.18
273.53
40.53

156.97

100.71
692.21
2,115.37
1,522.13
38.77
58.64

874.81
1,101.84
18.07
1.33

1995
40.40
367.74
1,035.69
2,118.71
4.41
51.06
1,889.68
25.77
137.08
59.01
5.65
1,303.76
127.25
10.88
109.00
279.40
340.75
2,332.32
40.25
16.74
148.17
1,458.72
2,254.01
2,556.39
553.72
524.11
271.19
4.19
7.50
40.14
910.20
918.68
1,020.94
2,386.25
80.11
30.56
6.50
507.99
76.24
74.20
59.60
73.45
90.06
15.46
1,599.63
924.86
2.39
2,265.00
3.87
54.40
14.51
145.71
559.64
40.07
83.56
120.01
85.54
367.33
195.59
413.36
107.29
170.61
813.47
1,983.14
2,305.28

2002
50.74
121.11
1,243.00
1,957.91
6.08
68.83
1,623.36
37.68
91.08
87.35
8.75
1,568.09
156.96
20.29
123.30
300.80
473.77
2,352.09
36.44
28.37
201.23
1,466.97
2,046.70
2,069.73
709.34
732.44
348.25
5.02
7.02
51.72
1,712.89
890.89
1,320.89
1,996.75
94.12
31.95
7.72
441.75
128.27
196.99
80.33
173.84
108.29
18.98
1,506.88
975.31
4.61
3,459.41
3.93
58.75
11.54
233.54
799.25
79.37
83.97
265.68
97.42
236.39
279.61
689.96
81.27
310.18
860.50
2,126.39
2,406.09

2003
60.33
148.60
1,545.99
2,401.40
7.25
86.72
2,093.00
33.91
94.78
125.74
11.16
1,886.98
169.68
22.27
122.79
411.35
598.19
3,080.03
42.64
23.85
279.45
1,855.18
2,571.50
2,508.85
938.69
754.13
502.33
5.55
9.97
55.80
2,194.81
900.12
1,623.04
2,183.79
97.19
41.40
8.59
438.82
157.00
267.06
116.98
175.46
177.67
23.35
1,929.93
1,261.36
8.53
4,133.41
3.54
59.86
13.30
247.52
1,059.98
105.96
98.15
276.42
122.79
313.93
347.82
881.49
105.58
355.00
1,202.05
2,693.43
2,898.93

2004
72.24
175.01
1,926.37
2,770.02
10.65
107.59
2,533.77
37.17
120.84
144.70
10.86
2,141.80
208.51
26.73
145.09
501.70
705.00
3,589.09
53.62
23.19
347.52
2,159.98
2,949.60
2,687.83
1,060.81
696.85
588.25
5.97
9.90
62.21
2,630.71
908.68
1,963.19
2,370.13
111.81
65.57
8.46
491.00
198.74
252.91
110.81
198.85
207.39
26.98
2,170.77
1,585.93
13.25
4,544.34
4.27
65.17
14.18
281.43
1,216.06
123.18
127.00
287.61
142.46
280.49
416.97
1,028.33
154.93
406.91
1,406.02
2,986.83
3,250.30

2005
84.31
220.65
2,112.02
2,927.82
13.79
154.22
2,667.34
39.63
155.57
164.82
11.18
2,447.85
251.87
31.21
177.69
605.66
770.23
3,777.47
58.86
27.45
397.19
2,325.45
3,113.86
2,786.44
1,261.92

2006
121.51
260.25
2,232.75
3,020.09
21.21
181.36
2,716.87
43.33
204.33
168.43
11.76
2,757.10
305.76
37.97
193.21
679.95
839.83
4,075.43
72.54
35.26
459.15
2,459.35
3,182.29
2,850.79
1,413.82

2007
141.20
336.61
2,690.50
3,455.40
37.48
226.14
3,187.78
47.43
251.96
219.81
14.07
3,086.30
361.01
48.48
239.08
877.52
971.72
4,690.60
78.34
38.48
640.16
2,837.68
3,623.16
3,228.44
1,615.67

2008
186.87
398.90
2,924.68
4,010.34
46.08
305.72
3,664.48
57.15
317.68
277.44
19.03
3,232.44
414.02
66.31
265.96
1,045.12
1,170.68
5,232.77
91.25
47.49
705.01
3,177.24
3,984.92
3,554.30
1,885.46

2009
217.21
447.74
3,134.32
4,290.12
53.72
346.09
3,934.23
74.65
356.31
303.84
21.98
3,428.06
458.35
85.00
288.02
1,170.77
1,256.65
5,600.26
98.67
57.69
770.87
3,487.83
4,197.36
3,745.05
2,103.93

2010
247.26
504.62
3,363.02
4,612.27
64.24
386.98
4,239.86
89.52
401.03
332.51
25.04
3,589.12
501.07
110.84
311.65
1,293.66
1,349.05
5,993.22
106.74
66.40
831.29
3,758.57
4,434.47
3,967.60
2,292.52

657.40
7.24
11.65
88.38
2,737.93
925.68
2,093.08
2,404.80
114.81
94.85
9.89
496.01
254.09
301.09
99.49
215.01
224.98
27.40
2,322.03
1,812.58
15.52
4,961.32
4.69
75.47
15.20
342.62
1,288.35
176.46
172.44
287.05
153.05
300.15
465.74
1,093.16
178.43
520.23
1,530.64
3,030.07
3,330.98

656.36
8.18
15.84
107.00
2,853.81
938.00
2,188.89
2,242.97
118.79
122.14
11.42
590.98
381.19
382.93
115.40
232.50
242.46
36.51
3,039.61
1,850.65
18.37
5,238.39
6.07
83.46
16.88
388.77
1,303.28
197.32
232.85
347.19
176.31
338.07
519.08
1,157.00
188.59
648.65
1,659.70
3,202.25
3,333.94

717.31
10.56
22.77
118.40
3,499.25
1,058.19
2,395.62
2,236.40
150.12
166.96
14.18
697.97
453.78
523.31
136.41
256.11
314.65
40.51
3,479.16
2,201.54
18.78
6,184.60
6.76
93.67
21.72
507.47
1,488.44
296.28
316.26
350.79
251.98
374.32
719.44
1,312.65
205.81
747.94
1,946.99
3,672.10
3,609.69

803.01
12.04
25.44
146.24
4,056.48
1,296.15
2,727.48
2,509.52
172.29
205.64
14.96
772.61
578.72
643.13
155.67
281.13
443.21
50.40
3,958.04
2,117.03
22.23
6,817.67
7.13
119.39
23.36
646.81
1,627.94
357.21
406.10
481.56
311.88
469.35
912.49
1,511.54
186.99
688.99
2,238.07
3,908.94
4,114.07

838.36
14.05
29.83
164.65
4,382.05
1,417.00
2,882.94
2,542.66
188.83
247.31
17.58
838.23
674.10
736.46
171.02
298.08
515.73
61.57
4,477.86
2,150.65
23.24
7,284.39
7.70
135.43
24.74
758.28
1,709.17
411.75
473.14
526.52
352.30
534.13
1,062.94
1,655.08
189.60
714.58
2,420.67
4,127.47
4,247.83

883.27
16.47
34.84
178.54
4,763.04
1,525.12
3,062.44
2,605.79
210.29
280.78
20.54
904.91
763.48
839.05
183.98
315.62
572.64
74.33
5,019.62
2,231.87
23.75
7,807.05
8.21
148.37
26.11
854.60
1,805.52
473.50
540.15
566.45
398.63
591.68
1,166.27
1,835.15
198.45
769.65
2,622.80
4,360.36
4,469.04

46.53
64.11
59.67
25.53
30.24
563.27
1,148.91
1,682.85
60.07
4.90

46.99
67.46
137.98
45.42
30.96
519.70
1,639.55
2,404.77
81.35
6.84

50.53
80.03
185.27
65.78
42.55
547.51
1,955.56
2,569.03
72.01
8.10

56.37
92.40
236.18
72.02
53.10
542.09
2,391.96
2,744.83
98.95
8.29

61.11
93.40
273.67
71.72
69.99
600.16
2,551.36
2,913.97
127.74
9.73

78.63
98.62
255.01
67.39
89.87
720.18
2,796.87
3,139.74
161.80
15.15

99.89
106.64
320.55
72.43
121.20
883.01
3,171.29
3,314.68
221.81
22.93

121.66
114.58
351.21
39.79
149.79
1,043.82
3,241.22
3,504.24
268.95
29.26

144.92
122.04
377.86
26.16
187.33
1,199.26
3,309.00
3,710.66
324.82
40.41

172.56
130.42
407.78
20.28
223.25
1,376.47
3,379.01
3,927.77
383.45
54.25

% growth
1990-2010
322.5
314.4
292.0
252.6
250.4
6,591.3
486.2
308.4
155.9
158.7
2,830.7
1,348.1
3,259.1
782.1
230.1
423.9
610.4
114.5
194.9
172.0
604.5
328.6
637.4
719.9
177.5
150.6
129.2
188.4

375.5
467.2
375.8
204.0
486.9
345.2
91.3
533.9
141.7
1,036.8
560.1
1,068.2

276.9

664.2
278.9
106.1
193.6
345.0
595.4

286.3
256.5
2,022.0
3,971.2

Source: Euromonitor International from national statistics

www.euromonitor.com

117

World Consumer Lifestyles Databook 2011

Public health expenditures share of total health expenditure 1990/1995/2002-2010

Table: 2.110

% of total health expenditure

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
77.1
63.8
66.2
73.4
25.5
82.4
45.8
38.3
78.8
48.3
74.5
42.2
63.5
50.4
82.0
97.4
82.7
47.2
36.3
80.9
76.6
82.0
53.7
42.8
31.3
37.3
71.7
58.6
79.5
77.6
45.5
56.4
50.8
40.4
67.1
82.4
33.7
82.8
30.0
38.8
51.4
91.7
65.5
48.0

38.4
94.4
36.5
78.7
89.9
52.4
46.2
61.0

83.6
39.2
54.5
47.3

1995
75.4
59.8
65.8
73.9
21.8
71.7
79.0
63.8
43.0
73.3
22.6
71.4
48.2
51.2
58.6
86.5
90.9
82.5
55.4
46.5
89.8
72.0
79.7
81.7
52.0
49.7
84.0
26.2
35.7
49.9
72.7
67.6
70.8
83.0
62.1
63.7
42.7
82.6
66.3
74.2
47.3
42.1
57.0
32.2
71.0
77.2
21.7
84.2
25.8
54.4
39.5
72.9
62.6
70.3
70.7
67.8
79.2
41.6
88.5
77.7
39.3
36.3
72.2
86.6
53.6

2002
75.9
50.2
66.9
75.8
16.9
71.1
71.2
62.8
41.9
59.6
27.3
69.6
54.5
37.1
82.2
80.0
90.5
82.9
37.7
39.4
77.1
72.3
79.7
79.3
58.0
58.0
70.2
22.8
35.1
43.1
76.4
62.3
74.5
81.5
50.6
53.5
42.8
77.5
52.1
74.9
55.4
43.9
57.6
26.0
62.5
77.9
25.6
83.5
28.1
57.6
40.0
71.2
72.2
66.7
59.0
82.0
72.7
30.9
86.3
73.4
38.7
50.6
71.3
82.1
57.7

2003
78.0
52.3
66.1
75.5
19.9
73.7
72.8
66.2
41.3
62.3
27.6
70.2
56.0
37.5
84.1
82.6
89.8
83.9
38.9
39.1
77.1
72.5
79.4
78.8
59.8
58.2
72.8
23.2
37.4
46.5
76.4
61.4
74.5
81.5
51.1
55.1
43.7
76.6
52.8
76.0
56.4
44.2
64.3
26.6
65.4
78.3
22.4
83.7
22.8
58.7
40.2
69.9
73.3
72.0
58.8
81.8
71.0
35.8
74.8
72.0
35.5
49.8
70.4
82.5
58.3

2004
73.7
45.5
66.7
75.7
24.8
73.4
73.4
67.1
43.3
60.8
24.9
70.2
55.9
39.7
84.1
81.1
89.2
83.8
41.3
37.4
76.0
73.0
79.3
76.9
59.1
54.8
72.4
22.5
36.8
43.5
77.0
59.9
76.0
81.7
54.1
60.0
42.3
77.3
54.2
67.6
50.0
45.2
63.4
27.4
64.5
77.0
30.7
83.6
24.4
58.8
38.5
68.6
72.0
71.5
59.6
81.3
68.9
31.7
73.8
73.0
37.0
50.8
70.6
81.8
58.4

2005
75.8
44.8
66.9
76.1
20.6
75.8
75.2
71.8
40.1
60.7
24.8
70.3
56.6
40.8
84.2
86.0
87.3
83.7
40.0
37.6
76.9
73.5
79.3
76.8
60.1

2006
81.2
46.4
66.6
76.0
22.4
75.3
75.7
70.0
41.7
56.8
24.8
69.8
57.8
43.1
84.3
86.1
86.7
84.1
43.6
41.0
73.7
74.6
78.4
76.7
62.0

2007
81.6
50.8
67.5
76.4
26.8
74.9
74.1
69.2
41.6
57.2
25.9
70.0
58.7
44.7
84.2
87.0
85.2
84.5
39.1
38.1
76.5
74.5
78.3
76.7
60.3

2008
83.8
49.8
68.0
76.9
24.0
75.3
74.3
63.5
44.0
57.8
28.4
69.8
59.4
46.7
83.9
84.9
82.5
84.7
39.5
38.3
76.3
74.2
77.8
76.8
60.9

2009
86.6
51.0
68.3
77.2
24.1
75.8
74.5
62.7
44.2
57.1
29.4
69.7
60.3
48.6
83.9
85.9
80.9
84.9
39.2
38.6
76.4
74.5
77.4
76.8
61.4

2010
89.5
52.7
68.7
77.5
25.2
75.8
74.4
60.7
45.3
56.3
30.7
69.6
61.3
50.8
83.8
85.9
79.4
85.2
39.0
38.9
76.3
74.8
77.0
76.8
61.7

72.3
23.8
45.8
49.1
76.6
58.0
76.2
82.7
53.8
63.9
42.7
75.4
57.1
67.3
44.8
45.0
65.1
26.8
64.9
76.9
29.4
83.5
25.4
59.4
35.7
69.4
71.8
75.3
62.0
67.9
66.4
32.3
74.4
72.0
39.0
52.1
70.6
81.6
59.5

72.6
24.9
51.2
50.0
76.3
56.0
76.6
81.3
54.4
64.3
41.4
77.2
62.4
69.5
44.6
45.2
60.2
32.8
82.3
77.5
27.5
83.8
29.8
59.1
32.9
70.0
71.5
77.2
63.2
68.7
63.4
33.1
68.3
72.5
40.4
54.6
71.3
81.6
59.1

70.4
26.2
54.5
46.8
76.8
55.9
76.4
81.3
60.6
66.1
42.0
77.5
57.9
73.0
44.4
45.4
57.2
33.8
82.0
78.9
25.3
84.1
30.0
58.4
34.7
70.9
70.6
80.3
64.2
66.0
61.8
32.6
66.8
71.5
41.4
54.9
71.8
81.7
59.1

71.0
28.0
55.3
45.7
76.9
57.2
77.2
80.9
62.2
65.7
37.4
76.8
59.6
73.0
44.1
46.7
60.3
35.0
82.1
78.7
24.7
84.2
29.7
59.4
32.9
71.0
70.2
81.0
65.5
64.9
62.5
35.0
66.8
71.4
40.3
54.9
72.5
82.0
59.0

70.7
29.6
58.3
46.4
76.9
56.6
77.3
80.7
64.5
67.2
36.3
76.7
61.1
74.4
42.8
47.1
59.6
37.3
85.0
79.1
23.4
84.4
30.3
59.6
31.7
71.5
69.8
83.6
67.1
61.5
62.2
35.9
65.2
71.0
41.2
56.0
73.0
82.1
59.2

70.3
31.2
62.0
45.8
76.9
56.2
77.6
80.2
67.5
68.1
34.9
77.0
62.3
76.3
42.3
47.6
58.4
40.7
88.7
79.7
22.1
84.6
30.8
59.6
30.8
72.0
69.3
85.8
68.4
60.0
62.5
36.9
63.1
70.8
41.8
57.0
73.6
82.2
59.1

47.0
51.7
70.2
62.8
63.0
79.0
83.9
44.9
42.6
34.9

63.5
52.7
70.4
72.1
56.3
73.3
79.9
44.1
39.3
30.0

63.8
52.7
71.6
72.4
58.2
73.3
80.1
43.9
38.1
31.4

64.9
51.8
72.3
66.6
58.4
68.3
81.4
44.3
41.4
26.8

64.4
51.5
71.4
60.0
55.2
67.6
81.9
44.4
43.3
25.9

68.0
51.4
72.5
54.6
56.8
69.3
81.9
45.3
41.7
32.3

73.2
50.5
69.0
52.1
57.6
70.5
82.0
45.5
46.5
39.3

75.1
49.6
69.0
54.5
56.1
67.3
82.6
46.5
44.9
38.5

77.9
49.1
68.2
51.9
55.6
67.1
82.9
47.1
45.9
42.4

81.7
48.5
67.5
50.1
55.7
67.0
83.2
47.8
46.7
48.2

Source: Euromonitor International from national statistics

118

Euromonitor International 2011

Section 2 World lifestyle trends Health and Wellness

Private health expenditure 1990/1995/2002-2010

Table: 2.111

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
17.38
69.12
438.05
474.89
259.07
1.58
110.41
21.89
10.48
473.82
23.39
4.40
9.15
4.01
379.82
22.80
16.39
413.71
459.43
321.08
280.59
292.83
8.43
40.61
228.88
388.83
314.87
328.17
8.54

37.50
81.96
518.10
156.75
7.97
364.34
10.01
36.95
10.22
6.82
144.07
43.99

252.15

175.11
186.79
238.63
1,383.87
45.24
37.49

172.19
1,708.16
15.11
1.48

1995
13.18
247.21
538.31
748.29
15.83
20.15
502.32
14.62
181.70
21.49
19.35
522.24
136.75
10.37
77.00
43.61
34.16
493.90
32.40
19.26
16.83
567.28
574.61
572.61
510.28
530.19
51.81
11.81
13.50
40.30
341.80
440.32
421.06
488.75
48.89
17.41
8.72
107.01
38.76
25.80
66.40
101.01
67.94
32.54
653.37
273.14
8.61
424.00
11.13
45.60
22.22
54.17
334.36
16.93
34.63
56.99
22.46
515.67
25.42
118.64
165.71
299.39
313.53
306.86
1,998.72

2002
16.11
120.15
615.00
625.09
29.92
27.98
656.64
22.32
126.30
59.21
23.31
684.91
131.04
34.39
26.70
75.20
49.89
483.91
60.22
43.63
59.77
562.03
521.30
540.27
513.66
530.38
147.75
16.98
12.98
68.28
529.11
539.11
452.12
453.25
91.88
27.77
10.32
128.25
117.93
66.01
64.67
222.16
79.71
54.02
904.13
276.69
13.39
683.60
10.07
43.25
17.31
94.46
307.75
39.63
58.35
58.32
36.58
528.62
44.39
250.04
128.73
302.82
346.50
463.61
1,763.91

2003
17.02
135.53
792.88
779.26
29.18
30.95
782.00
17.31
134.71
76.09
29.28
801.02
133.32
37.12
23.21
86.65
67.94
589.04
66.98
37.15
83.00
703.69
667.17
674.97
631.02
541.63
187.35
18.36
16.68
64.20
677.98
565.88
555.54
495.71
93.01
33.73
11.07
134.05
140.35
84.33
90.43
221.51
98.64
64.43
1,021.03
349.57
29.55
804.95
11.98
42.12
19.79
106.58
386.10
41.21
68.77
61.50
50.15
562.98
117.18
342.80
191.83
357.85
504.30
571.33
2,073.51

2004
25.78
209.62
961.74
889.19
32.30
38.99
918.23
18.23
158.23
93.30
32.76
909.20
164.49
40.60
27.43
116.92
85.36
693.83
76.21
38.81
109.74
798.90
769.95
807.40
734.13
574.77
224.25
20.55
17.01
80.79
785.80
608.32
619.96
530.89
94.86
43.71
11.54
144.19
167.94
121.22
110.81
241.09
119.73
71.50
1,194.76
473.72
29.90
891.47
13.22
45.66
22.65
128.82
472.91
49.10
86.09
66.15
64.30
604.33
148.03
380.34
263.80
394.09
585.51
664.55
2,315.28

2005
26.92
271.87
1,044.96
919.51
53.17
49.24
879.66
15.56
232.39
106.71
33.91
1,034.15
193.13
45.28
33.34
98.60
112.05
735.64
88.29
45.55
119.31
838.43
812.82
841.74
837.78

2006
28.13
300.64
1,119.73
953.71
73.46
59.49
872.13
18.57
285.67
128.10
35.67
1,192.90
223.24
50.12
35.98
109.77
128.83
770.50
93.83
50.74
163.85
837.36
876.75
866.02
866.54

2007
31.84
326.01
1,295.43
1,067.37
102.36
75.78
1,114.22
21.11
353.71
164.48
40.25
1,322.70
253.99
59.98
44.86
131.12
168.80
860.41
122.01
62.52
196.65
971.29
1,004.12
980.74
1,063.72

2008
36.13
402.10
1,376.32
1,204.66
145.92
100.28
1,267.52
32.85
404.32
202.56
47.97
1,398.56
282.98
75.69
51.04
185.88
248.33
945.23
139.76
76.51
218.99
1,104.76
1,137.08
1,073.70
1,210.54

2009
33.73
430.38
1,452.69
1,266.79
169.54
110.54
1,344.02
44.36
449.20
228.27
52.85
1,490.19
301.65
89.76
55.47
191.91
296.53
993.96
153.30
91.81
238.03
1,193.50
1,223.47
1,132.90
1,324.17

2010
29.01
452.81
1,532.62
1,340.43
191.16
123.61
1,460.70
58.03
483.35
258.50
56.63
1,571.19
316.68
107.25
60.41
212.26
350.26
1,038.08
166.63
104.27
258.00
1,268.91
1,326.81
1,200.64
1,422.52

251.87
23.17
13.79
91.62
836.39
670.32
653.74
503.06
98.59
53.59
13.27
161.83
190.90
146.29
122.58
262.80
120.61
74.84
1,255.83
544.48
37.26
980.38
13.77
51.58
27.38
151.07
506.01
57.88
105.69
135.71
77.45
629.10
160.26
425.12
279.08
478.30
637.40
683.25
2,267.30

247.72
24.66
15.09
107.00
886.44
737.00
668.67
515.91
99.57
67.81
16.16
174.54
229.69
168.05
143.34
281.88
160.29
74.79
653.72
537.29
48.42
1,012.67
14.31
57.76
34.42
166.61
519.49
58.27
135.59
158.18
101.78
683.29
240.92
438.86
278.21
539.35
668.07
722.08
2,307.25

301.60
29.73
19.01
134.60
1,057.07
834.81
740.01
514.40
97.61
85.63
19.58
202.64
329.95
193.55
170.82
308.01
235.44
79.34
763.72
588.75
55.46
1,169.26
15.77
66.72
40.88
208.29
619.83
72.69
176.36
180.71
155.75
773.91
357.56
523.22
291.31
614.43
764.69
822.51
2,498.08

327.99
30.96
20.56
173.76
1,218.52
969.85
805.52
592.48
104.71
107.36
25.04
233.39
392.28
237.87
197.33
320.87
291.80
93.60
862.96
572.97
67.77
1,279.33
16.87
81.61
47.64
264.19
691.06
83.79
213.90
260.44
187.13
871.65
453.51
605.46
277.01
566.01
848.93
858.06
2,858.93

348.07
33.45
21.31
190.35
1,318.12
1,088.29
846.61
607.88
104.07
120.54
30.84
254.81
428.40
252.94
228.74
334.97
349.08
103.31
787.12
567.10
76.07
1,351.43
17.69
91.98
53.36
301.76
740.99
80.91
232.33
329.49
213.83
953.93
567.34
675.75
270.72
561.79
896.07
902.95
2,933.17

373.75
36.27
21.35
211.71
1,427.11
1,187.74
885.10
642.66
101.25
131.55
38.30
270.01
461.93
259.96
251.04
347.10
407.68
108.41
638.26
568.33
83.69
1,424.97
18.43
100.59
58.70
331.61
801.49
78.76
249.57
377.23
239.50
1,013.05
681.58
758.17
276.70
580.37
941.18
946.58
3,096.91

52.47
59.89
25.33
15.12
17.76
149.73
221.09
2,065.15
80.93
9.14

27.01
60.54
58.02
17.58
24.04
189.30
412.45
3,048.23
125.65
15.97

28.67
71.83
73.49
25.08
30.56
199.43
485.84
3,282.97
116.99
17.70

30.49
85.98
90.49
36.12
37.82
251.60
546.57
3,451.17
140.05
22.63

33.78
87.96
109.62
47.81
56.81
287.65
563.85
3,649.03
167.27
27.84

37.00
93.25
96.73
56.03
68.35
319.04
618.11
3,791.26
226.20
31.76

36.57
104.53
144.02
66.59
89.21
369.49
696.14
3,970.33
255.20
35.41

40.34
116.42
157.79
33.22
117.21
507.18
682.78
4,031.76
330.05
46.74

41.05
126.69
176.04
24.22
149.77
588.59
682.40
4,172.84
382.75
54.80

38.53
138.62
196.66
20.16
177.73
678.76
684.44
4,295.91
438.25
58.21

% growth
1990-2010
66.9
555.1
249.9
182.3
463.8
3,569.0
337.8
1,081.0
440.2
231.6
1,253.7
2,339.0
560.4
8,639.1
173.3
630.8
536.3
206.7
188.8
273.9
407.0
330.3
421.3
523.5
205.5
181.1
95.8
348.6

569.5
323.5
23.2
262.6
950.3
291.1
84.1
172.2
474.4
4,759.4
456.3
79.0

301.8

231.4
403.9
296.7
123.8
-14.8
424.5

297.5
151.5
2,801.1
3,824.8

Source: Euromonitor International from national statistics

www.euromonitor.com

119

World Consumer Lifestyles Databook 2011

Private health expenditures share of total health expenditure 1990/1995/2002-2010

Table: 2.112

% of total health expenditure

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
22.9
36.2
33.8
26.6
74.5
17.6
54.2
61.7
21.2
51.7
25.5
57.8
36.5
49.6
18.0
2.6
17.3
52.8
63.7
19.1
23.4
18.0
46.3
57.2
68.7
62.7
28.3
41.4
20.5
22.4
54.5
43.6
49.2
59.6
32.9
17.6
66.3
17.2
70.0
61.2
48.6
8.3
34.5
52.0

61.6
5.6
63.5
21.3
10.1
47.6
53.8
39.0

16.4
60.8
45.5
52.7

1995
24.6
40.2
34.2
26.1
78.2
28.3
21.0
36.2
57.0
26.7
77.4
28.6
51.8
48.8
41.4
13.5
9.1
17.5
44.6
53.5
10.2
28.0
20.3
18.3
48.0
50.3
16.0
73.8
64.3
50.1
27.3
32.4
29.2
17.0
37.9
36.3
57.3
17.4
33.7
25.8
52.7
57.9
43.0
67.8
29.0
22.8
78.3
15.8
74.2
45.6
60.5
27.1
37.4
29.7
29.3
32.2
20.8
58.4
11.5
22.3
60.7
63.7
27.8
13.4
46.4

2002
24.1
49.8
33.1
24.2
83.1
28.9
28.8
37.2
58.1
40.4
72.7
30.4
45.5
62.9
17.8
20.0
9.5
17.1
62.3
60.6
22.9
27.7
20.3
20.7
42.0
42.0
29.8
77.2
64.9
56.9
23.6
37.7
25.5
18.5
49.4
46.5
57.2
22.5
47.9
25.1
44.6
56.1
42.4
74.0
37.5
22.1
74.4
16.5
71.9
42.4
60.0
28.8
27.8
33.3
41.0
18.0
27.3
69.1
13.7
26.6
61.3
49.4
28.7
17.9
42.3

2003
22.0
47.7
33.9
24.5
80.1
26.3
27.2
33.8
58.7
37.7
72.4
29.8
44.0
62.5
15.9
17.4
10.2
16.1
61.1
60.9
22.9
27.5
20.6
21.2
40.2
41.8
27.2
76.8
62.6
53.5
23.6
38.6
25.5
18.5
48.9
44.9
56.3
23.4
47.2
24.0
43.6
55.8
35.7
73.4
34.6
21.7
77.6
16.3
77.2
41.3
59.8
30.1
26.7
28.0
41.2
18.2
29.0
64.2
25.2
28.0
64.5
50.2
29.6
17.5
41.7

2004
26.3
54.5
33.3
24.3
75.2
26.6
26.6
32.9
56.7
39.2
75.1
29.8
44.1
60.3
15.9
18.9
10.8
16.2
58.7
62.6
24.0
27.0
20.7
23.1
40.9
45.2
27.6
77.5
63.2
56.5
23.0
40.1
24.0
18.3
45.9
40.0
57.7
22.7
45.8
32.4
50.0
54.8
36.6
72.6
35.5
23.0
69.3
16.4
75.6
41.2
61.5
31.4
28.0
28.5
40.4
18.7
31.1
68.3
26.2
27.0
63.0
49.2
29.4
18.2
41.6

2005
24.2
55.2
33.1
23.9
79.4
24.2
24.8
28.2
59.9
39.3
75.2
29.7
43.4
59.2
15.8
14.0
12.7
16.3
60.0
62.4
23.1
26.5
20.7
23.2
39.9

2006
18.8
53.6
33.4
24.0
77.6
24.7
24.3
30.0
58.3
43.2
75.2
30.2
42.2
56.9
15.7
13.9
13.3
15.9
56.4
59.0
26.3
25.4
21.6
23.3
38.0

2007
18.4
49.2
32.5
23.6
73.2
25.1
25.9
30.8
58.4
42.8
74.1
30.0
41.3
55.3
15.8
13.0
14.8
15.5
60.9
61.9
23.5
25.5
21.7
23.3
39.7

2008
16.2
50.2
32.0
23.1
76.0
24.7
25.7
36.5
56.0
42.2
71.6
30.2
40.6
53.3
16.1
15.1
17.5
15.3
60.5
61.7
23.7
25.8
22.2
23.2
39.1

2009
13.4
49.0
31.7
22.8
75.9
24.2
25.5
37.3
55.8
42.9
70.6
30.3
39.7
51.4
16.1
14.1
19.1
15.1
60.8
61.4
23.6
25.5
22.6
23.2
38.6

2010
10.5
47.3
31.3
22.5
74.8
24.2
25.6
39.3
54.7
43.7
69.3
30.4
38.7
49.2
16.2
14.1
20.6
14.8
61.0
61.1
23.7
25.2
23.0
23.2
38.3

27.7
76.2
54.2
50.9
23.4
42.0
23.8
17.3
46.2
36.1
57.3
24.6
42.9
32.7
55.2
55.0
34.9
73.2
35.1
23.1
70.6
16.5
74.6
40.6
64.3
30.6
28.2
24.7
38.0
32.1
33.6
67.7
25.6
28.0
61.0
47.9
29.4
18.4
40.5

27.4
75.1
48.8
50.0
23.7
44.0
23.4
18.7
45.6
35.7
58.6
22.8
37.6
30.5
55.4
54.8
39.8
67.2
17.7
22.5
72.5
16.2
70.2
40.9
67.1
30.0
28.5
22.8
36.8
31.3
36.6
66.9
31.7
27.5
59.6
45.4
28.7
18.4
40.9

29.6
73.8
45.5
53.2
23.2
44.1
23.6
18.7
39.4
33.9
58.0
22.5
42.1
27.0
55.6
54.6
42.8
66.2
18.0
21.1
74.7
15.9
70.0
41.6
65.3
29.1
29.4
19.7
35.8
34.0
38.2
67.4
33.2
28.5
58.6
45.1
28.2
18.3
40.9

29.0
72.0
44.7
54.3
23.1
42.8
22.8
19.1
37.8
34.3
62.6
23.2
40.4
27.0
55.9
53.3
39.7
65.0
17.9
21.3
75.3
15.8
70.3
40.6
67.1
29.0
29.8
19.0
34.5
35.1
37.5
65.0
33.2
28.6
59.7
45.1
27.5
18.0
41.0

29.3
70.4
41.7
53.6
23.1
43.4
22.7
19.3
35.5
32.8
63.7
23.3
38.9
25.6
57.2
52.9
40.4
62.7
15.0
20.9
76.6
15.6
69.7
40.4
68.3
28.5
30.2
16.4
32.9
38.5
37.8
64.1
34.8
29.0
58.8
44.0
27.0
17.9
40.8

29.7
68.8
38.0
54.2
23.1
43.8
22.4
19.8
32.5
31.9
65.1
23.0
37.7
23.7
57.7
52.4
41.6
59.3
11.3
20.3
77.9
15.4
69.2
40.4
69.2
28.0
30.7
14.3
31.6
40.0
37.5
63.1
36.9
29.2
58.2
43.0
26.4
17.8
40.9

53.0
48.3
29.8
37.2
37.0
21.0
16.1
55.1
57.4
65.1

36.5
47.3
29.6
27.9
43.7
26.7
20.1
55.9
60.7
70.0

36.2
47.3
28.4
27.6
41.8
26.7
19.9
56.1
61.9
68.6

35.1
48.2
27.7
33.4
41.6
31.7
18.6
55.7
58.6
73.2

35.6
48.5
28.6
40.0
44.8
32.4
18.1
55.6
56.7
74.1

32.0
48.6
27.5
45.4
43.2
30.7
18.1
54.7
58.3
67.7

26.8
49.5
31.0
47.9
42.4
29.5
18.0
54.5
53.5
60.7

24.9
50.4
31.0
45.5
43.9
32.7
17.4
53.5
55.1
61.5

22.1
50.9
31.8
48.1
44.4
32.9
17.1
52.9
54.1
57.6

18.3
51.5
32.5
49.9
44.3
33.0
16.8
52.2
53.3
51.8

Source: Euromonitor International from national statistics

120

Euromonitor International 2011

Section 2 World lifestyle trends Health and Wellness

Healthy life expectancy at birth: total population 1990/1995/2002-2010

Table: 2.113

years

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
67.0
71.6
77.0
75.5
71.1
70.8
76.0
58.8
66.3
71.6
55.1
77.4
73.7
68.3
68.3
72.2
71.5
74.8
68.9
62.9
69.5
74.8
76.9
75.2
76.9
77.4
69.3
58.2
61.5
64.6
74.6
76.6
76.9
78.8
67.0
68.3
59.8
75.0
69.3
71.2
70.2
70.6
75.4
64.4
76.9
75.4
44.6
76.5
59.9
65.6
65.4
71.0
74.1
69.8
68.9
67.9
71.4
74.3
71.0
73.3
61.4
71.3
76.9
77.5
77.4
71.0
69.2
70.3
64.6
62.7
70.1
73.2
75.9
75.2
71.2
65.5

1995
68.6
72.7
77.8
76.7
69.1
68.5
76.7
61.1
68.3
71.1
53.6
78.0
75.1
69.8
69.4
72.1
73.2
75.2
71.2
65.8
67.8
76.4
77.9
76.4
77.6
78.7
69.8
59.6
64.4
67.0
75.8
77.5
78.0
79.5
69.0
64.9
57.5
75.9
66.4
69.0
71.4
72.4
75.8
66.8
77.4
76.7
44.7
77.7
61.5
68.0
67.6
72.0
75.4
69.1
65.2
70.0
71.9
76.4
72.4
74.0
60.5
73.4
78.0
78.7
78.6
72.0
68.4
71.4
67.6
63.0
67.1
75.8
76.7
75.6
72.2
69.4

2002
70.9
74.2
79.9
78.7
72.2
68.1
78.0
63.7
70.8
71.9
50.9
79.6
77.7
72.1
71.5
74.7
75.3
77.1
74.0
68.8
71.1
78.1
79.4
78.2
78.7
81.5
72.3
61.9
68.3
69.8
77.8
79.5
79.8
81.6
71.2
66.0
51.9
77.1
70.3
71.8
73.0
74.3
74.5
69.6
78.3
78.8
46.5
78.9
63.6
71.4
70.1
74.6
77.1
71.0
65.1
71.8
72.3
78.7
73.7
76.1
53.7
76.8
79.7
79.8
80.4
73.9
68.2
73.0
70.7
64.1
68.3
78.3
78.3
77.2
73.6
72.8

2003
71.2
74.4
80.2
78.7
72.3
68.6
78.7
64.0
71.1
72.1
50.7
79.8
77.9
72.3
71.8
74.6
75.3
77.4
74.3
69.1
71.3
78.4
79.4
78.5
78.8
81.3
72.4
62.2
68.8
70.1
78.3
79.6
79.6
81.8
71.5
65.9
51.9
77.3
70.7
71.9
73.2
74.5
74.3
70.0
78.5
79.1
46.8
79.5
64.1
71.8
70.5
74.7
77.3
71.3
65.0
72.0
72.4
79.0
73.7
76.9
52.9
77.3
79.7
80.1
80.6
74.1
68.3
73.1
71.0
64.2
68.2
78.7
78.4
77.1
72.8
73.1

2004
71.5
74.6
80.5
79.2
72.4
69.0
79.1
64.4
71.4
72.4
50.6
80.1
78.0
72.5
72.0
75.5
75.8
77.5
74.5
69.3
71.9
78.7
80.3
78.5
78.9
81.8
72.6
62.5
69.2
70.4
78.9
80.1
80.7
82.0
71.7
65.9
52.0
77.4
71.2
71.9
73.5
74.5
74.1
70.2
78.7
79.5
47.0
79.8
64.4
72.2
70.8
75.0
77.8
71.6
65.4
72.2
72.6
79.5
74.1
77.3
52.2
77.8
80.0
80.5
81.2
74.4
68.3
73.3
71.2
64.3
68.2
78.9
78.9
77.4
73.0
73.4

2005
71.7
74.8
80.8
79.4
72.4
68.9
78.9
64.7
71.6
72.5
50.6
80.3
78.2
72.6
72.3
75.2
76.0
78.2
74.7
69.5
72.6
79.0
80.3
79.3
79.2
81.6
72.8
62.8
69.7
70.7
79.4
80.2
80.3
81.9
72.0
65.9
52.4
77.6
70.8
71.2
73.7
74.6
74.0
70.5
79.4
79.9
47.2
80.2
64.7
72.5
71.0
75.1
78.2
71.9
65.5
72.4
72.6
80.0
74.0
77.7
51.8
78.4
80.2
80.6
81.3
74.7
68.4
73.5
71.4
64.4
68.0
78.9
79.2
77.7
73.2
73.7

2006
72.0
75.0
81.0
79.9
72.4
69.4
79.4
65.0
71.9
72.7
50.7
80.6
78.3
72.8
72.5
75.8
76.6
78.4
74.8
69.7
72.8
79.4
80.6
79.8
79.5
82.4
73.4
63.1
70.1
70.9
79.7
80.3
81.1
82.3
72.2
66.2
52.9
77.7
70.7
71.0
73.9
74.8
74.0
70.8
79.8
80.0
47.5
80.5
65.1
72.8
71.3
75.1
78.5
72.2
66.6
72.7
73.2
80.1
74.3
78.2
51.5
79.0
80.9
80.9
81.7
75.0
68.5
73.9
71.6
64.5
68.1
79.1
79.6
78.0
73.4
73.9

2007
72.3
75.2
81.3
80.2
72.4
70.2
79.8
65.4
72.2
73.0
50.8
80.8
78.4
73.0
72.7
75.7
76.8
78.3
75.0
69.9
72.9
79.5
80.8
80.0
79.4
82.4
73.5
63.4
70.4
71.2
79.7
80.6
81.3
82.5
72.5
66.4
53.6
77.8
71.0
70.9
74.2
75.0
74.0
71.1
80.3
80.2
47.7
80.5
65.5
73.0
71.6
75.3
78.5
72.6
67.5
72.9
73.4
80.4
74.4
78.7
51.4
79.3
80.9
81.0
81.9
75.1
68.7
74.2
71.7
64.6
68.2
79.3
79.6
78.0
73.6
74.2

2008
72.5
75.3
81.4
80.4
72.7
70.4
80.1
65.7
72.4
73.3
51.1
81.0
78.5
73.2
73.0
75.9
77.0
78.7
75.1
70.1
74.0
79.8
81.0
80.1
80.0
82.3
74.0
63.7
70.8
71.4
79.9
81.0
81.4
82.7
72.7
66.5
54.2
78.0
72.2
71.8
74.4
75.1
74.1
71.4
80.4
80.2
47.9
80.7
65.8
73.3
71.8
75.5
78.7
72.6
67.8
73.1
73.6
80.7
74.8
78.9
51.5
79.8
82.0
81.2
82.1
75.3
68.9
74.3
71.9
64.8
68.3
79.4
79.7
78.2
73.5
74.4

2009
72.7
75.5
81.5
80.7
73.0
70.6
80.4
66.0
72.6
73.5
51.4
81.1
78.7
73.4
73.2
76.1
77.2
78.9
75.3
70.3
74.2
80.0
81.1
80.2
80.2
82.4
74.2
64.0
71.1
71.7
80.1
81.2
81.5
82.8
72.9
66.7
54.9
78.1
72.5
71.9
74.6
75.3
74.3
71.7
80.6
80.3
48.1
80.9
66.1
73.5
72.1
75.8
78.8
72.9
68.2
73.3
73.8
80.9
75.0
79.0
51.6
80.0
82.1
81.4
82.2
75.5
69.1
74.5
72.1
65.1
68.4
79.5
79.9
78.3
73.7
74.6

2010
73.0
75.7
81.7
80.9
73.2
70.8
80.6
66.3
72.9
73.7
51.7
81.3
78.8
73.6
73.4
76.3
77.4
79.0
75.4
70.5
74.5
80.2
81.3
80.4
80.4
82.6
74.4
64.4
71.5
71.9
80.2
81.3
81.6
83.0
73.2
66.9
55.5
78.2
72.7
72.1
74.8
75.4
74.5
72.0
80.7
80.5
48.4
81.1
66.4
73.7
72.3
76.1
79.0
73.2
68.5
73.6
73.9
81.1
75.2
79.2
51.9
80.2
82.2
81.5
82.3
75.6
69.3
74.7
72.2
65.3
68.6
79.7
80.1
78.5
73.9
74.8

Source: Euromonitor International from World Bank

www.euromonitor.com

121

World Consumer Lifestyles Databook 2011

Healthy life expectancy at birth: males 1990/1995/2002-2010

Table: 2.114

years

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
65.8
68.1
74.0
72.3
67.0
66.3
72.7
57.1
62.7
68.3
53.5
74.3
70.7
66.9
64.4
68.6
67.6
72.0
66.5
61.6
64.6
70.9
72.8
72.0
74.5
74.6
65.1
58.0
59.8
63.5
71.9
74.9
73.6
75.9
65.3
63.8
57.9
73.3
64.2
66.4
68.2
67.7
72.7
62.5
73.8
72.5
43.5
73.4
59.7
63.3
63.4
66.5
70.6
66.6
63.8
66.3
68.9
71.9
66.6
69.4
57.8
67.3
73.4
74.8
74.0
72.2
65.6
68.6
62.5
59.1
65.6
71.2
73.1
71.8
68.4
63.7

1995
67.3
69.1
75.0
73.5
65.2
62.9
73.4
59.3
64.5
67.4
52.1
75.1
72.2
68.4
65.4
67.9
69.7
72.7
68.7
64.4
61.7
72.8
73.9
73.3
75.0
76.0
65.3
59.0
62.6
65.9
73.2
75.5
74.8
76.4
67.4
59.7
55.7
74.1
60.0
63.3
69.1
69.7
72.5
64.8
74.6
74.1
43.9
74.8
61.1
65.6
65.6
67.6
71.8
65.3
58.3
68.3
69.4
74.2
68.4
70.3
56.9
69.6
74.4
76.2
75.3
73.1
63.9
69.5
65.4
59.2
61.8
73.7
74.0
72.5
69.4
67.8

2002
69.7
70.5
77.4
75.8
69.4
62.3
75.1
61.6
67.1
68.5
50.1
77.2
74.8
70.5
67.9
71.2
72.1
74.8
71.2
67.2
65.3
74.9
75.8
75.4
76.4
78.6
68.3
60.8
66.5
68.5
75.2
77.5
76.8
78.3
69.5
60.7
51.2
75.3
64.8
66.3
70.7
71.8
71.8
67.5
76.0
76.7
45.9
76.5
63.3
68.8
68.1
70.4
73.7
67.4
58.5
69.7
69.7
76.5
69.8
72.3
51.3
73.4
76.3
77.7
77.8
76.0
63.9
71.0
68.3
60.3
62.7
76.3
76.0
74.7
70.8
71.0

2003
69.9
70.7
77.8
75.9
69.5
62.7
75.9
62.0
67.4
68.7
50.0
77.4
74.9
70.7
68.2
71.2
72.0
75.1
71.4
67.4
66.0
75.1
75.9
75.7
76.5
78.5
68.4
61.0
67.0
68.9
75.9
77.6
76.9
78.4
69.8
60.5
51.3
75.4
65.7
66.3
70.9
72.0
71.7
67.9
76.2
77.0
46.2
77.1
63.8
69.2
68.3
70.5
74.0
67.7
58.5
69.9
69.9
76.6
69.8
73.2
50.6
73.9
76.4
77.9
78.0
76.3
64.1
71.1
68.6
60.3
62.6
76.5
76.2
74.4
69.9
71.3

2004
70.2
70.9
78.1
76.4
69.6
63.2
76.3
62.3
67.7
68.9
50.0
77.8
75.1
70.8
68.4
72.1
72.6
75.2
71.6
67.6
66.3
75.3
76.8
75.7
76.6
79.0
68.6
61.2
67.4
69.1
76.4
78.0
77.8
78.6
70.0
60.4
51.5
75.5
65.5
66.4
71.2
72.0
71.6
68.1
76.4
77.5
46.5
77.5
64.1
69.5
68.6
70.7
74.5
68.1
58.9
70.1
69.9
77.1
70.3
73.5
50.1
74.5
76.7
78.4
78.6
76.8
64.4
71.4
68.8
60.4
62.6
76.7
76.8
74.6
70.1
71.6

2005
70.4
71.1
78.5
76.7
69.6
62.9
76.2
62.6
68.0
69.0
50.0
78.0
75.2
71.0
68.7
71.8
72.9
76.0
71.8
67.8
67.3
75.6
76.8
76.7
76.8
78.8
68.7
61.5
67.8
69.4
77.3
78.2
77.6
78.5
70.3
60.3
52.0
75.7
65.4
65.3
71.4
72.2
71.6
68.4
77.3
77.9
46.8
77.8
64.5
69.9
68.9
70.8
74.9
68.1
58.9
70.3
70.0
77.6
70.1
74.1
49.8
75.1
77.0
78.5
78.7
77.3
64.7
71.6
69.0
60.4
62.2
76.8
77.1
75.2
70.3
71.9

2006
70.6
71.3
78.7
77.2
69.6
63.6
76.6
62.9
68.3
69.2
50.1
78.4
75.4
71.2
68.9
72.5
73.5
76.1
71.9
68.0
67.4
75.9
77.2
77.2
77.2
79.4
69.2
61.7
68.2
69.7
77.4
78.5
78.3
79.0
70.5
60.6
52.5
75.8
65.4
65.3
71.7
72.4
71.6
68.7
77.7
78.0
47.0
78.2
64.8
70.1
69.2
70.9
75.2
68.7
60.4
70.5
70.6
77.8
70.4
74.5
49.7
75.7
77.7
78.8
79.1
77.8
65.1
71.9
69.2
60.5
62.4
77.0
77.3
75.4
70.5
72.1

2007
70.9
71.5
79.0
77.4
69.7
64.5
77.1
63.3
68.6
69.5
50.3
78.6
75.5
71.3
69.1
72.3
73.7
76.2
72.1
68.2
67.2
76.0
77.6
77.4
77.1
79.4
69.4
62.0
68.5
69.9
77.4
78.8
78.6
79.2
70.7
60.9
53.2
76.0
65.8
64.9
71.9
72.6
71.6
69.0
78.1
78.2
47.2
78.3
65.2
70.4
69.4
71.0
75.2
69.2
61.4
70.8
70.7
78.1
70.5
75.0
49.8
76.1
77.7
79.0
79.4
77.9
65.4
72.3
69.4
60.6
62.5
77.2
77.4
75.4
70.7
72.3

2008
71.1
71.7
79.2
77.8
70.0
64.8
77.5
63.6
68.8
69.8
50.5
78.8
75.6
71.5
69.4
72.4
74.0
76.5
72.2
68.4
68.7
76.5
77.6
77.6
77.7
79.3
70.0
62.3
68.8
70.1
77.5
79.1
78.7
79.4
70.9
61.0
53.8
76.1
67.0
66.3
72.1
72.7
71.8
69.2
78.4
78.2
47.4
78.4
65.5
70.6
69.7
71.3
75.5
69.2
61.8
71.0
71.1
78.4
70.9
75.4
50.0
76.5
78.9
79.3
79.7
78.1
65.8
72.4
69.5
60.8
62.5
77.3
77.5
75.6
70.6
72.5

2009
71.3
71.8
79.4
78.0
70.4
65.0
77.7
63.9
69.1
70.0
50.8
78.9
75.7
71.6
69.6
72.6
74.2
76.7
72.4
68.6
69.0
76.7
77.7
77.8
77.9
79.4
70.2
62.6
69.2
70.3
77.8
79.3
78.8
79.6
71.1
61.1
54.5
76.2
67.3
66.4
72.3
72.9
72.0
69.5
78.6
78.4
47.6
78.6
65.9
70.9
69.9
71.5
75.7
69.4
62.2
71.2
71.3
78.5
71.0
75.6
50.2
76.8
79.1
79.5
79.9
78.3
66.1
72.5
69.7
61.1
62.7
77.5
77.6
75.8
70.8
72.7

2010
71.5
72.0
79.5
78.2
70.6
65.3
77.9
64.2
69.3
70.2
51.1
79.1
75.8
71.8
69.9
72.9
74.4
76.8
72.5
68.8
69.3
76.9
77.9
78.0
78.0
79.5
70.4
62.9
69.5
70.5
77.9
79.5
78.9
79.8
71.3
61.2
55.0
76.4
67.6
66.6
72.5
73.1
72.2
69.7
78.8
78.6
47.9
78.8
66.2
71.1
70.1
71.8
75.9
69.7
62.6
71.4
71.4
78.7
71.3
75.8
50.6
76.9
79.2
79.6
80.0
78.5
66.4
72.7
69.9
61.4
62.9
77.6
77.8
76.0
71.0
72.9

Source: Euromonitor International from World Bank

122

Euromonitor International 2011

Section 2 World lifestyle trends Health and Wellness

Healthy life expectancy at birth: females 1990/1995/2002-2010

Table: 2.115

years

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
68.3
75.2
80.2
78.9
74.8
75.6
79.4
60.5
70.1
75.2
56.7
80.7
76.8
69.7
72.4
75.9
75.4
77.7
71.3
64.3
74.6
78.9
81.0
78.6
79.5
80.3
73.7
58.5
63.3
65.8
77.4
78.4
80.3
81.9
68.9
73.1
61.8
76.9
74.6
76.2
72.3
73.5
78.3
66.3
80.1
78.4
45.7
79.8
60.1
68.0
67.5
75.5
77.5
73.1
74.3
69.6
74.0
76.9
75.4
77.2
65.2
75.5
80.5
80.4
80.8
69.9
72.9
72.1
66.9
66.4
74.9
75.3
78.8
78.8
74.2
67.3

1995
69.9
76.4
80.8
80.1
72.9
74.3
80.1
63.0
72.3
74.9
55.1
81.0
78.2
71.3
73.6
76.5
76.6
77.8
73.9
67.3
74.3
80.2
81.9
79.7
80.3
81.5
74.6
60.3
66.2
68.3
78.6
79.5
81.4
82.9
70.7
70.4
59.3
77.8
73.1
75.0
73.8
75.1
79.3
68.9
80.4
79.5
45.6
80.8
61.9
70.5
69.7
76.4
79.0
73.1
72.5
71.9
74.4
78.7
76.3
77.8
64.2
77.4
81.6
81.5
81.8
70.8
73.1
73.3
69.9
67.0
72.7
77.9
79.3
78.9
75.1
71.2

2002
72.2
78.0
82.6
81.7
75.0
74.1
81.1
65.8
74.7
75.4
51.7
82.1
80.8
73.7
75.3
78.4
78.5
79.5
77.0
70.6
77.1
81.5
83.0
81.2
81.1
84.5
76.6
63.1
70.3
71.0
80.5
81.5
82.9
85.2
72.9
71.5
52.7
79.1
76.0
77.5
75.4
76.8
77.3
71.8
80.7
81.1
47.1
81.5
63.9
74.1
72.4
78.8
80.6
74.8
72.0
73.9
75.0
81.0
77.6
79.9
56.3
80.4
83.0
82.1
83.1
71.7
72.8
75.1
73.1
68.1
74.1
80.5
80.6
79.9
76.6
74.6

2003
72.5
78.2
82.8
81.6
75.1
74.7
81.7
66.2
75.0
75.6
51.4
82.4
80.9
74.0
75.6
78.2
78.5
79.9
77.3
70.8
76.9
81.8
82.9
81.4
81.3
84.3
76.7
63.4
70.7
71.4
80.8
81.8
82.6
85.3
73.2
71.5
52.5
79.3
75.9
77.7
75.6
77.0
77.0
72.2
80.9
81.4
47.3
82.0
64.4
74.5
72.7
78.9
80.6
75.1
71.8
74.1
75.1
81.6
77.6
80.7
55.3
80.8
83.0
82.4
83.2
71.8
72.7
75.1
73.4
68.2
74.1
80.9
80.5
80.1
75.8
75.0

2004
72.8
78.4
83.0
82.1
75.2
75.0
82.1
66.5
75.2
76.0
51.3
82.6
81.1
74.1
75.8
79.1
79.0
79.9
77.5
71.1
77.8
82.3
83.9
81.4
81.4
84.7
76.9
63.8
71.2
71.7
81.4
82.4
83.7
85.6
73.5
71.7
52.6
79.4
77.2
77.8
75.8
77.0
76.7
72.5
81.1
81.7
47.5
82.3
64.7
74.9
73.0
79.2
81.0
75.3
72.3
74.4
75.4
82.0
77.8
81.1
54.4
81.4
83.2
82.7
83.7
71.9
72.5
75.3
73.7
68.4
74.1
81.2
81.0
80.4
76.0
75.4

2005
73.1
78.6
83.3
82.2
75.1
75.1
81.9
66.9
75.5
76.2
51.2
82.7
81.2
74.3
76.1
78.8
79.1
80.5
77.7
71.3
78.1
82.5
83.8
82.0
81.6
84.5
77.2
64.1
71.6
72.0
81.7
82.2
83.2
85.5
73.8
71.8
52.9
79.6
76.5
77.3
76.1
77.0
76.5
72.8
81.7
81.9
47.8
82.7
65.0
75.2
73.3
79.4
81.4
75.6
72.4
74.6
75.4
82.5
77.9
81.3
53.8
81.9
83.5
82.9
83.9
72.0
72.3
75.5
73.9
68.5
74.0
81.1
81.2
80.4
76.2
75.7

2006
73.4
78.8
83.5
82.8
75.1
75.5
82.3
67.2
75.7
76.3
51.3
83.0
81.4
74.5
76.3
79.3
79.7
80.7
77.9
71.5
78.6
83.1
84.1
82.4
81.9
85.5
77.8
64.5
72.0
72.3
82.2
82.2
84.0
85.8
74.1
72.0
53.4
79.7
76.3
77.0
76.3
77.2
76.5
73.1
82.0
82.2
48.0
82.9
65.4
75.5
73.6
79.6
81.8
75.8
73.2
74.9
75.9
82.6
78.2
81.8
53.4
82.4
84.1
83.1
84.0
72.0
72.2
76.0
74.1
68.7
74.1
81.3
81.7
80.7
76.4
75.9

2007
73.7
79.0
83.7
83.1
75.1
76.2
82.6
67.5
75.9
76.7
51.4
83.1
81.5
74.8
76.5
79.3
79.9
80.6
78.0
71.7
78.8
83.1
84.5
82.7
81.8
85.5
77.8
64.9
72.5
72.5
82.1
82.5
84.1
86.0
74.3
72.2
54.0
79.8
76.5
77.2
76.6
77.4
76.5
73.4
82.5
82.2
48.2
82.9
65.8
75.8
73.9
79.7
81.6
76.1
73.9
75.1
76.2
82.9
78.1
82.3
53.2
82.7
84.1
83.1
84.2
72.2
72.1
76.2
74.2
68.8
74.2
81.5
81.8
80.7
76.6
76.1

2008
74.0
79.2
83.7
83.3
75.3
76.3
82.9
67.9
76.2
77.0
51.6
83.3
81.6
75.0
76.8
79.6
80.1
81.0
78.2
72.0
79.5
83.3
84.4
82.7
82.4
85.5
78.3
65.2
72.8
72.8
82.3
83.0
84.3
86.1
74.6
72.4
54.7
79.9
77.8
77.6
76.8
77.5
76.6
73.7
82.5
82.2
48.4
83.2
66.1
76.0
74.1
80.0
81.7
76.1
74.2
75.4
76.3
83.2
78.7
82.3
53.1
83.3
85.0
83.3
84.4
72.4
72.1
76.3
74.4
69.0
74.3
81.5
81.9
80.8
76.6
76.4

2009
74.3
79.4
83.8
83.5
75.6
76.4
83.2
68.2
76.4
77.2
51.9
83.4
81.8
75.2
77.0
79.8
80.2
81.2
78.3
72.2
79.7
83.5
84.6
82.8
82.6
85.6
78.4
65.6
73.2
73.1
82.5
83.2
84.4
86.3
74.9
72.5
55.3
80.1
78.0
77.7
77.0
77.6
76.7
74.0
82.6
82.3
48.7
83.3
66.4
76.2
74.4
80.2
81.9
76.3
74.4
75.6
76.4
83.4
78.9
82.5
53.1
83.5
85.1
83.4
84.5
72.5
72.2
76.5
74.5
69.2
74.4
81.7
82.1
81.0
76.8
76.6

2010
74.5
79.6
83.9
83.6
75.8
76.6
83.5
68.5
76.6
77.4
52.3
83.5
81.9
75.4
77.2
80.0
80.4
81.3
78.5
72.4
79.9
83.6
84.7
83.0
82.8
85.7
78.6
66.0
73.5
73.4
82.7
83.3
84.5
86.4
75.1
72.7
56.0
80.2
78.1
77.8
77.2
77.8
76.9
74.3
82.8
82.5
48.9
83.5
66.7
76.4
74.6
80.4
82.0
76.6
74.6
75.8
76.6
83.6
79.1
82.6
53.2
83.6
85.2
83.5
84.7
72.7
72.3
76.7
74.7
69.4
74.5
81.8
82.3
81.1
77.0
76.8

Source: Euromonitor International from World Bank

www.euromonitor.com

123

World Consumer Lifestyles Databook 2011

Obese population (BMI 30kg/sq m or more) 1990/1995/2002-2010

Table: 2.116

% of population aged 15+/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

% growth
1990-2010
131.8
34.4
122.4
72.3
82.5
24.7
42.1
83.5
103.7
87.9
149.7
109.4
89.5
74.0
48.9
96.9
59.3
85.6
44.0
88.4
55.0
91.5
84.5
65.3
46.9
82.7
26.5
375.0
266.0
209.4
92.0
31.7
130.0
60.9
25.5
32.4
99.7
37.3
23.8
65.6
64.1
62.9

1990
4.87
11.37
12.03
8.29
8.96
20.22
10.11
15.14
8.69
10.54
4.77
10.82
13.92
2.41
10.50
9.55
10.80
6.52
9.31
18.57
10.69
8.40
5.80
9.34
7.74
3.18
15.97
0.40
0.85
5.59
5.80
15.50
5.03
2.30
22.94
7.40
0.60
30.88
14.95
12.54
5.30
19.79

1995
6.08
11.51
19.80
9.44
10.01
21.51
10.69
16.54
10.23
11.12
5.36
11.72
15.28
2.82
11.35
10.37
10.82
7.75
9.62
19.96
11.41
10.40
7.00
10.48
8.72
3.73
17.25
0.55
1.08
7.85
7.23
16.33
7.62
2.60
24.71
7.55
0.71
35.09
14.18
16.12
5.72
21.78

2002
8.20
11.85
23.26
10.80
12.89
23.37
12.00
20.50
10.90
13.73
7.70
14.06
21.70
2.90
12.80
16.20
15.00
10.00
10.70
30.70
13.30
11.80
9.40
12.51
10.53
4.37
18.60
1.00
2.00
12.25
8.90
17.80
8.50
3.60
26.90
8.50
0.90
40.34
13.40
16.00
6.50
26.05

2003
8.55
12.32
23.66
11.03
13.38
23.67
12.40
21.55
11.10
15.05
8.19
14.30
21.90
3.01
12.87
16.54
15.17
10.30
11.01
32.04
13.62
12.80
9.50
12.90
10.54
4.51
18.80
1.09
2.13
12.90
9.05
18.08
9.00
3.20
27.14
8.81
0.93
40.86
14.80
15.42
6.71
26.78

2004
8.92
12.87
24.09
11.30
13.87
23.88
12.70
22.71
12.20
16.38
8.69
15.55
22.83
3.15
13.13
16.88
15.34
10.61
11.35
33.01
14.40
14.00
9.60
13.26
10.69
4.66
19.00
1.19
2.27
13.55
9.42
18.38
9.46
3.46
27.37
9.13
0.96
41.29
16.30
15.80
6.94
28.20

2005
9.30
13.40
24.57
11.60
14.37
24.20
13.02
23.90
13.50
17.10
9.20
18.00
23.63
3.30
13.70
17.20
15.60
10.90
11.70
33.70
14.66
14.10
10.05
13.62
10.81
4.82
19.20
1.30
2.40
14.20
9.68
18.70
9.90
3.60
27.60
9.40
1.00
41.64
16.73
17.24
7.20
29.10

2006
9.68
13.82
25.01
12.40
14.86
24.42
13.40
24.97
14.36
17.76
9.72
18.83
24.21
3.45
14.00
17.52
15.92
11.16
12.04
34.17
15.09
14.30
10.50
13.99
10.91
4.99
19.40
1.41
2.54
14.84
9.99
19.03
10.20
3.63
27.84
9.59
1.04
41.90
17.28
19.70
7.48
30.00

2007
10.07
14.20
25.44
12.85
15.30
24.68
13.71
25.91
15.39
18.37
10.24
19.77
24.85
3.59
14.38
17.84
16.24
11.39
12.38
34.49
15.54
15.00
10.60
14.35
11.03
5.17
19.60
1.52
2.68
15.47
10.27
19.36
10.57
3.64
28.08
9.70
1.08
42.06
17.69
19.58
7.77
30.89

2008
10.47
14.56
25.87
13.34
15.70
24.87
13.97
26.68
16.36
18.89
10.78
20.81
25.41
3.76
14.81
18.15
16.56
11.61
12.71
34.70
15.88
15.42
10.61
14.71
11.14
5.36
19.80
1.64
2.82
16.09
10.56
19.70
10.90
3.66
28.32
9.76
1.12
42.15
18.00
19.75
8.07
31.23

2009
10.88
14.92
26.31
13.87
16.04
25.05
14.18
27.30
17.09
19.36
11.34
21.81
25.91
3.96
15.20
18.47
16.88
11.85
13.05
34.85
16.24
15.75
10.61
15.07
11.25
5.58
20.00
1.77
2.96
16.69
10.84
20.05
11.24
3.67
28.56
9.78
1.16
42.24
18.29
20.23
8.38
31.81

2010
11.30
15.29
26.75
14.28
16.35
25.22
14.36
27.79
17.70
19.79
11.90
22.65
26.38
4.20
15.64
18.80
17.20
12.10
13.40
35.00
16.57
16.08
10.70
15.43
11.36
5.82
20.20
1.90
3.10
17.29
11.13
20.40
11.58
3.70
28.80
9.80
1.20
42.40
18.51
20.77
8.70
32.24

7.97
6.10
11.86
1.40
2.95
3.25
8.60
1.92
7.72
5.60
8.12
16.53
20.16

9.29
6.90
15.59
2.03
5.00
3.46
9.63
3.76
10.72
7.92
8.36
18.20
23.85

11.40
9.70
23.00
3.20
8.30
3.90
19.80
5.40
15.50
12.27
8.70
20.87
27.60

11.64
10.70
24.70
3.45
8.61
4.02
20.82
5.54
16.18
13.43
8.75
21.16
27.87

11.87
10.90
25.10
3.72
8.86
4.15
21.48
5.72
16.84
14.34
8.80
20.83
28.14

12.10
10.70
25.40
4.00
9.10
4.30
22.10
5.90
17.47
14.90
8.85
21.10
28.40

12.34
11.30
26.00
4.30
9.35
4.47
22.73
6.08
18.08
15.24
8.89
21.42
28.66

12.60
11.50
26.50
4.60
9.62
4.65
23.35
6.26
18.65
15.58
8.94
21.79
28.92

12.86
11.89
27.09
4.92
9.90
4.85
23.95
6.44
19.18
15.92
8.99
21.97
29.18

13.13
12.18
27.67
5.25
10.19
5.07
24.53
6.62
19.67
16.26
9.03
22.13
29.44

13.40
12.50
28.22
5.60
10.50
5.30
25.10
6.80
20.14
16.60
9.08
22.39
29.70

68.2
104.9
137.9
300.7
255.5
63.1
191.9
254.3
160.8
196.6
11.8
35.5
47.4

4.81
10.74
11.29
17.66
1.15
7.36
5.80
4.80
3.95
2.37
15.64
18.60
6.21
12.01
28.39
13.14
22.63
12.10
0.01

5.55
10.94
12.04
18.67
1.64
10.30
7.30
6.28
4.64
3.07
16.72
21.95
6.93
12.42
29.45
16.00
26.47
14.41
0.01

6.60
14.31
15.70
20.20
3.93
12.84
10.20
7.70
5.83
4.70
18.30
21.40
12.20
13.13
31.20
23.00
30.60
21.00
0.10

6.75
15.40
16.11
20.46
4.83
13.10
9.70
8.13
6.00
4.97
18.53
21.33
13.14
13.21
31.47
23.00
31.33
22.21
0.13

6.90
16.50
16.51
20.74
5.88
13.62
9.80
8.62
6.16
5.23
18.77
21.41
14.00
13.31
31.74
23.00
32.20
23.45
0.17

7.05
17.60
16.90
21.00
7.10
14.36
9.90
9.10
6.33
5.50
19.00
21.60
14.69
13.40
32.00
23.00
33.15
24.70
0.20

7.20
18.69
17.28
21.24
8.22
14.90
10.07
9.52
6.53
5.76
19.24
21.84
15.21
13.45
32.26
24.00
34.30
25.93
0.23

7.34
19.73
17.66
21.48
9.34
15.05
10.32
9.88
6.74
6.02
19.48
22.12
15.57
13.53
32.52
24.29
35.49
27.16
0.27

7.49
20.70
18.04
21.72
10.36
15.03
10.62
10.20
6.96
6.28
19.72
22.39
15.82
13.60
32.78
24.49
37.15
28.38
0.30

7.63
21.54
18.42
21.95
11.28
14.99
10.96
10.50
7.19
6.54
19.96
22.65
16.00
13.67
33.04
24.69
38.73
29.59
0.35

7.78
22.23
18.80
22.20
12.13
15.10
11.30
10.80
7.43
6.80
20.20
22.90
16.13
13.74
33.30
25.00
40.30
30.80
0.40

61.8
107.0
66.5
25.7
951.2
105.0
94.8
125.0
88.0
186.9
29.2
23.1
159.6
14.4
17.3
90.3
78.1
154.5
7,900.0

Source: OECD/International Obesity Taskforce/Euromonitor International

124

Euromonitor International 2011

Section 2 World lifestyle trends Health and Wellness

Overweight population (BMI 25-30kg/sq m) 1990/1995/2002-2010

Table: 2.117

% of population aged 15+/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

% growth
1990-2010
81.4
-1.9
19.9
2.2
78.6
23.5
5.9
6.3
28.9
84.5
34.0
-0.3
73.5
69.5
11.4
5.0
14.0
19.7
11.5
-13.7
32.9
18.8
14.5
12.7
14.5
81.0
17.0
351.3
54.9
48.7
36.8
5.3
22.3
7.6
10.6
7.8
28.2
2.2
12.5
4.5
52.3
15.4

1990
19.20
36.09
33.77
32.76
19.34
35.87
28.33
36.61
24.86
22.41
24.70
32.51
26.19
11.10
29.92
38.20
32.09
28.24
32.62
39.81
21.77
29.30
23.90
33.53
41.47
14.64
30.61
1.84
10.43
21.00
27.93
35.68
29.97
19.70
30.00
30.72
11.01
32.92
22.46
31.89
17.96
35.33

1995
22.59
34.60
39.40
35.93
21.50
38.12
30.38
37.15
26.64
25.92
25.81
33.33
28.20
13.13
30.70
38.55
34.00
30.13
33.48
38.54
24.49
33.70
26.40
34.58
41.34
17.36
31.89
2.71
11.85
23.06
30.18
36.13
31.41
19.60
31.22
31.25
11.71
33.13
25.45
32.63
20.22
36.94

2002
27.90
32.50
38.16
36.85
27.49
41.40
32.56
37.90
29.14
34.37
29.00
31.65
36.27
16.00
31.79
39.19
36.20
32.81
34.80
36.50
28.90
33.50
28.10
36.08
42.49
24.09
33.73
5.34
13.90
26.90
34.10
36.80
33.50
22.10
32.30
32.10
12.80
33.37
27.40
33.10
23.60
38.50

2003
28.72
32.20
38.44
36.61
28.51
41.77
32.13
38.02
29.50
35.13
29.60
32.10
37.80
16.41
31.96
39.30
36.27
32.99
35.00
36.20
28.81
32.20
26.91
36.30
42.96
24.54
34.00
5.73
14.20
27.47
34.82
36.90
33.60
21.50
32.40
32.23
12.97
33.40
26.67
33.15
24.08
38.70

2004
29.63
31.90
38.75
36.27
29.53
42.32
31.40
38.08
29.86
35.90
30.20
32.11
39.19
16.80
32.05
39.41
36.30
33.12
35.20
35.90
28.40
31.30
25.30
36.51
43.99
24.83
34.26
6.11
14.50
28.03
35.59
37.00
34.04
21.10
32.50
32.37
13.13
33.43
26.50
33.20
24.57
38.90

2005
30.53
31.60
39.11
35.83
30.55
42.70
31.23
38.25
30.22
37.17
30.80
31.90
40.55
17.18
32.30
39.52
36.31
33.20
35.40
35.60
28.58
35.00
25.39
36.73
44.96
25.08
34.53
6.50
14.80
28.60
36.14
37.10
34.70
21.00
32.60
32.50
13.30
33.47
26.05
33.21
25.05
39.10

2006
31.43
32.27
39.42
35.30
31.56
43.04
30.98
38.37
30.58
38.31
31.39
32.08
41.84
17.55
32.47
39.63
36.36
33.33
35.60
35.30
28.77
33.40
26.50
36.94
45.39
25.41
34.79
6.88
15.10
29.16
36.67
37.20
35.00
21.13
32.71
32.63
13.47
33.50
25.77
33.20
25.53
39.50

2007
32.31
32.82
39.70
34.77
32.48
43.46
30.66
38.49
30.94
39.30
31.94
32.19
42.97
17.89
32.68
39.74
36.40
33.45
35.79
35.02
28.87
33.80
26.36
37.15
45.94
25.69
35.05
7.26
15.38
29.71
37.14
37.30
35.46
21.19
32.82
32.76
13.63
33.54
25.49
33.22
26.00
39.80

2008
33.18
33.69
39.97
34.28
33.27
43.76
30.37
38.64
31.31
40.09
32.41
32.23
43.93
18.21
32.88
39.86
36.45
33.56
35.99
34.75
28.91
34.60
26.72
37.36
46.46
25.96
35.31
7.62
15.65
30.24
37.53
37.39
35.91
21.25
32.93
32.88
13.79
33.57
25.34
33.26
26.46
40.14

2009
34.02
34.56
40.24
33.86
33.94
44.03
30.14
38.77
31.68
40.77
32.80
32.28
44.74
18.52
33.10
39.98
36.51
33.69
36.18
34.53
28.91
34.48
27.15
37.57
46.96
26.24
35.57
7.97
15.91
30.74
37.89
37.48
36.28
21.18
33.05
33.00
13.95
33.61
25.25
33.29
26.91
40.45

2010
34.84
35.41
40.50
33.49
34.54
44.31
29.99
38.91
32.05
41.34
33.11
32.42
45.43
18.81
33.32
40.11
36.57
33.81
36.37
34.36
28.94
34.82
27.37
37.78
47.48
26.49
35.82
8.30
16.15
31.22
38.21
37.57
36.67
21.19
33.18
33.12
14.12
33.66
25.25
33.33
27.35
40.77

29.80
28.80
32.58
13.48
22.64
8.21
37.86
11.81
31.25
24.85
25.43
30.24
28.55

30.30
31.00
34.70
16.09
27.30
11.77
38.62
17.24
31.63
30.51
28.20
30.36
30.69

30.70
35.10
35.37
20.80
34.40
17.18
39.26
21.88
32.10
36.73
35.40
29.80
33.71

30.73
35.40
35.20
21.55
34.88
17.95
39.34
22.25
32.17
37.45
36.54
30.00
34.14

30.77
35.60
35.40
22.30
34.63
18.73
39.42
22.53
32.23
38.17
37.63
30.46
34.57

30.80
34.20
35.70
23.05
34.00
19.50
39.50
22.75
32.29
38.90
38.64
32.50
35.00

30.83
35.20
35.90
23.79
34.14
20.27
39.58
22.99
32.36
39.59
39.52
33.64
35.43

30.88
35.00
36.30
24.52
34.08
21.02
39.66
23.22
32.42
40.23
40.30
34.96
35.84

30.93
35.40
36.55
25.22
34.12
21.77
39.73
23.45
32.48
40.79
41.00
35.91
36.24

30.99
35.49
36.80
25.88
34.14
22.51
39.80
23.68
32.53
41.25
41.61
36.72
36.63

31.07
35.73
37.03
26.51
34.24
23.25
39.87
23.91
32.59
41.64
42.16
37.30
37.01

4.3
24.1
13.7
96.6
51.2
183.3
5.3
102.5
4.3
67.6
65.8
23.4
29.6

19.79
25.99
30.60
31.12
20.56
33.25
29.28
23.41
26.36
22.84
30.07
31.04
31.37
29.28
34.87
33.73
32.66
37.22
1.44

23.01
26.76
31.59
31.57
23.11
34.10
31.09
27.05
27.46
23.85
30.86
31.11
32.56
29.98
35.33
38.00
32.40
38.73
2.09

25.43
31.31
37.38
32.10
30.70
35.50
34.20
29.40
29.18
25.40
32.00
32.87
35.00
31.00
36.00
38.00
36.16
40.00
4.70

25.55
32.20
38.55
32.17
32.10
35.30
33.10
29.54
29.45
25.63
32.17
33.60
35.40
31.15
36.10
38.00
37.04
40.10
5.20

25.60
33.60
39.73
32.23
33.50
35.45
32.80
29.67
29.71
25.87
32.33
34.40
35.80
31.30
36.20
39.00
38.01
40.28
5.70

25.66
34.00
40.90
32.30
34.90
35.74
33.30
29.80
29.98
26.10
32.50
35.20
36.20
31.45
36.30
37.00
39.04
40.55
6.20

25.71
34.89
42.02
32.37
36.29
36.20
33.40
29.93
30.24
26.33
32.67
35.93
36.60
31.60
36.40
38.00
40.10
40.88
6.70

25.77
35.51
43.06
32.43
37.61
36.57
33.69
30.06
30.49
26.56
32.83
36.51
36.98
31.75
36.50
38.00
41.16
41.26
7.18

25.84
36.19
43.89
32.51
38.85
36.98
33.88
30.19
30.73
26.77
32.99
36.95
37.36
31.89
36.59
38.50
42.17
41.69
7.64

25.93
36.76
44.52
32.59
39.91
37.36
34.10
30.31
30.93
26.98
33.15
37.25
37.71
32.04
36.69
38.74
43.20
42.17
8.09

26.03
37.30
44.95
32.67
40.80
37.76
34.29
30.44
31.10
27.19
33.32
37.45
38.04
32.18
36.78
39.10
44.50
42.70
8.50

31.5
43.5
46.9
5.0
98.5
13.5
17.1
30.1
18.0
19.0
10.8
20.6
21.3
9.9
5.5
15.9
36.2
14.7
489.4

Source: Euromonitor International from national statistics

www.euromonitor.com

125

World Consumer Lifestyles Databook 2011

Leisure and Recreation

Cable TV households 1990/1995/2002-2010

Table: 2.118

000/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990

1995

2002

2,228.0
6.6
469.2
1.4
3,369.6
2.7
27.4
0.7

4,788.8
105.4
750.0
0.3
34.2
3,642.8
24.8
1,286.7
34.5

7,091.6
11.8
11,100.0
16.0
5.4
103.2
1,055.5
1.4

7,799.0
476.8
34,893.0
325.8
50.4
507.6
1,270.0
45.0

683.8
514.8
8,242.7

80.1
828.6
1,875.5
15,800.0

381.2
1,416.1
0.7

110.4
1,408.0
16,142.7
4.0

353.5
632.8

471.9
911.9

6,707.2

10,952.8
0.2
7.9
0.8
87.5
137.1
199.0
48.7
1,341.1
5.5

5,931.2
1,502.7
1,106.0
4.8
943.8
3,880.3
50.8
2,335.4
733.0
0.0
7,814.1
882.9
104,666.1
1,985.1
250.0
1,163.1
1,435.0
451.2
0.0
260.7
1,031.7
3,443.7
20,700.0
0.0
594.9
2,018.8
46,216.6
105.7
0.0
545.1
1,231.9
114.1
23,188.2
1.9
115.6
21.4
143.7
365.7
363.6
386.5
2,358.2
38.1

13.3
123.4

5,803.7
1.4
1.7
682.4
5.9
20.2
396.3
2,604.6
57.5
1,282.6
10,306.2
0.4
264.5
26.6
400.0
217.2

6,086.1
32.7
78.8
836.7
46.2
445.5
2,958.0
3,522.2
1,318.1
3,300.0
17,913.4
6.2
741.2
402.0
698.2
321.7

1,940.4
110.0
1,482.5
1,816.3
266.4
32.0

6,416.5
401.3
1,942.3
2,424.9
3,106.4
209.4

10,391.8
811.4
2,452.1
2,726.3
4,584.6
818.1

7.9

404.0

1,614.1

2.9
157.8
55,678.6

509.6
42.3
1,482.7
62,156.5
110.0

2,056.1
236.7
3,454.2
66,470.2
914.1
29.0

19.6

616.8
0.4
4,426.9
476.8
29.7
88.4
15.6
308.3
3.0

2003
0.0
5,973.3
1,597.5
1,313.3
5.2
1,194.2
3,917.2
70.5
2,305.3
1,006.8
0.0
7,735.5
970.5
117,637.3
2,341.4
173.4
1,169.6
1,475.2
185.6
0.0
270.8
1,097.0
3,566.8
20,130.0
1.8
820.6
2,111.3
50,713.1
147.7
0.0
548.6
1,392.3
184.5
24,753.3
2.1
181.4
27.1
147.2
382.6
377.6
449.3
2,517.2
41.4
0.0
6,390.0
39.6
99.6
846.5
57.7
359.6
3,582.6
3,619.0
1,422.1
2,744.6
18,321.7
7.4
775.6
424.3
730.0
456.5
0.0
8,504.7
996.7
2,472.0
2,777.9
4,690.3
900.8
0.0
1,783.3
0.0
2,332.8
259.4
3,462.5
65,274.5
880.8
43.6

2004
0.0
6,025.6
1,579.2
1,258.2
5.7
1,402.8
3,999.3
88.0
2,389.1
636.3
0.0
8,031.2
1,066.2
130,480.6
2,682.4
174.4
1,072.5
1,504.8
187.1
0.0
279.9
1,185.8
3,842.9
20,720.0
5.4
1,065.7
2,213.1
56,154.4
202.0
0.0
603.5
1,504.7
200.1
26,179.9
2.4
292.3
33.1
150.3
381.9
377.0
508.6
2,811.4
43.9
0.0
6,392.1
46.2
121.3
871.1
70.2
391.1
4,281.7
3,654.1
1,456.9
3,128.9
18,628.9
8.5
820.3
462.1
766.3
385.4
0.0
10,635.1
1,678.8
2,494.2
2,812.1
4,797.5
1,005.1
0.0
1,957.6
0.0
2,507.5
284.2
3,428.1
65,054.5
963.5
60.0

2005
0.0
6,085.1
1,671.5
1,277.3
6.4
1,554.5
4,003.7
103.8
2,556.1
1,069.8
0.0
8,029.6
1,145.2
142,816.7
2,970.4
225.9
1,039.2
1,542.7
116.9
0.0
286.3
1,246.3
3,622.1
20,865.1
9.1
1,248.4
2,283.4
62,477.4
263.0
0.0
665.3
1,577.8
204.2
27,493.4
2.6
428.7
39.1
153.3
379.4
415.9
563.7
3,288.6
48.3
0.0
6,329.4
52.7
142.9
895.6
83.1
464.3
4,950.6
4,480.9
1,545.6
3,666.7
18,847.2
9.6
867.2
506.1
704.0
381.4
0.0
10,869.0
1,838.7
2,549.4
2,903.0
4,664.7
1,108.6
0.0
2,012.4
0.0
2,695.1
307.0
3,450.1
64,736.9
1,063.3
74.0

2006
0.0
6,149.9
1,747.1
1,351.3
7.2
1,809.4
4,098.3
119.2
2,873.0
1,195.0
0.0
8,109.2
1,226.5
155,392.4
3,296.5
229.6
937.5
1,562.6
245.8
0.0
308.0
1,317.7
3,378.9
20,656.9
14.7
1,530.0
2,361.1
68,115.5
334.1
0.0
691.7
1,636.7
207.1
28,701.9
2.9
568.8
44.8
156.3
360.2
477.1
614.6
3,921.3
51.7
0.0
6,108.6
58.6
163.5
923.3
96.7
592.0
5,558.3
4,704.3
1,584.9
3,824.5
19,003.7
10.7
904.0
560.3
733.7
378.1
0.0
12,937.7
1,989.8
2,589.3
2,945.4
5,468.3
1,210.4
0.0
1,951.6
0.0
2,893.7
328.2
3,541.5
70,163.4
1,181.8
88.1

2007
0.0
6,217.9
1,838.1
1,306.6
8.2
1,969.3
4,155.1
135.0
3,337.0
1,234.1
0.0
8,176.3
1,303.2
168,207.7
3,617.3
246.6
958.4
1,587.8
376.2
0.0
319.8
1,372.3
3,302.8
20,533.5
20.8
1,840.0
2,427.3
72,692.3
414.7
0.0
682.9
1,693.3
208.3
29,860.6
3.2
690.5
50.6
158.8
358.0
530.8
661.7
4,488.8
54.5
0.0
5,956.0
64.7
184.4
938.0
111.8
717.6
6,090.1
4,888.8
1,713.0
3,908.6
19,112.4
11.7
932.6
632.1
790.0
389.3
0.0
13,466.1
2,426.6
2,634.2
2,975.0
4,695.0
1,309.8
0.0
2,027.0
0.0
3,337.6
345.8
3,618.0
67,985.0
1,306.2
101.3

2008
0.0
6,288.9
1,900.5
1,279.2
9.5
2,071.0
4,198.5
151.3
3,863.2
1,198.2
0.0
8,329.0
1,373.8
180,082.9
3,931.8
262.9
1,027.8
1,613.0
481.9
0.0
328.5
1,409.2
3,294.9
21,789.3
25.6
2,001.0
2,484.3
76,790.3
505.3
0.0
641.0
1,746.3
218.5
30,923.6
3.5
818.3
56.6
160.9
356.6
584.3
705.5
5,062.8
57.3
0.0
5,897.8
70.8
205.6
963.8
126.7
849.0
6,545.5
5,060.9
1,916.4
4,004.2
19,183.3
12.8
979.0
706.7
850.6
444.1
0.0
14,132.0
2,664.6
2,669.3
3,000.2
4,935.5
1,406.1
0.0
2,140.2
0.0
3,633.3
360.9
3,679.6
68,949.4
1,437.4
114.1

2009
0.0
6,361.8
1,950.5
1,259.1
11.0
2,143.5
4,237.2
168.2
4,241.9
1,233.5
0.0
8,486.1
1,441.2
191,761.3
4,239.2
277.6
1,094.3
1,635.6
580.9
0.0
335.3
1,435.8
3,306.6
23,028.8
29.6
2,100.2
2,536.5
80,585.8
600.9
0.0
607.7
1,799.9
229.0
31,908.2
3.8
947.4
62.7
163.1
355.4
624.2
746.3
5,518.8
60.2
0.0
5,882.8
76.6
227.1
979.3
143.7
935.4
6,933.2
5,203.0
2,049.6
4,078.3
19,224.0
13.9
1,015.5
755.5
894.6
477.2
0.0
14,593.6
2,450.1
2,701.3
3,023.0
5,102.1
1,498.8
0.0
2,271.2
0.0
3,897.1
373.3
3,727.6
69,433.3
1,564.2
128.2

2010
0.0
6,436.3
1,997.0
1,241.8
12.7
2,191.6
4,274.8
185.5
4,527.4
1,276.0
0.0
8,642.6
1,505.5
201,267.8
4,538.8
288.5
1,144.7
1,656.5
663.8
0.0
340.5
1,461.2
3,322.4
23,992.1
32.8
2,175.5
2,582.8
84,083.7
700.6
0.0
585.3
1,850.3
239.5
32,826.6
4.0
1,071.6
68.9
165.7
354.3
649.5
784.7
5,919.5
62.8
0.0
5,887.7
81.9
249.0
993.7
162.0
1,003.1
7,276.1
5,327.6
2,169.8
4,130.6
19,239.8
14.9
1,046.7
789.1
926.3
496.9
0.0
14,944.3
2,403.2
2,729.8
3,044.9
5,197.0
1,587.4
0.0
2,389.4
0.0
4,103.8
384.1
3,766.7
69,758.0
1,680.3
141.4

% growth
1990-2010
188.9
30,294.9
164.7
155,784.4
26.9
6,687.1
16,400.7
173,537.8
21.9
12,639.8
1,713.2
28,208.3
5,265.1
1,008.8
56.9
46,163.0
113.7
545.4
191.1
577.6
5,837.8
104,844.6
65.6
192.4
389.4

744.7

859.6
16,241.5
33.0
108.4
24,421.1
5,925.2
26,393.9
6,140.7
34,420.0
6,873.3
302.9
670.2
2,084.7
84.1
67.6
1,850.8
4,856.5
30,238.6
13,252.2
2,286.5
25.3

Source: Euromonitor International from Council of Europe

126

Euromonitor International 2011

Section 2 World lifestyle trends Leisure and Recreation

Satellite TV households 1990/1995/2002-2010

Table: 2.119

000/% growth
1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

169.6
4.7

0.2
66.8

2.6
128.9
26.0
0.0
0.6
1.9
18.7
3,376.7
0.6
93.7
58.8
93.1
58.9
8.9
1.1
9.8
2,575.0
0.2
13.0
0.7
0.5
19.5
0.1
25.2
178.8
0.1
54.7
8.7
25.9
104.7
112.8
61.5
53.2
6.8
10.3
161.5
40.3
0.5
1.1
2.6
61.0
30.3
1,170.0
3,044.1
0.2

1995
588.8
2.8
83.8
972.0
6.3
1.5
94.2
0.0
89.6
18.2
2.1
320.4
1.7
2.1
338.0
687.3
209.5
1.5
295.9
15.7
153.2
1,047.5
9,525.0
126.0
1.3
875.8
1,916.9
1,973.0
460.3
88.5
25.2
471.2
12,116.4
11.3
1.4
66.1
23.2
21.4
51.3
35.9
9.9
529.2
292.1
2.8
234.1
148.0
0.0
26.7
2,250.2
306.5
66.9
36.5
483.3
73.6
314.2
113.2
24.5
3.2
738.0
730.3
219.0
13.0
28.7
32.0
227.9
15.8
199.0
3,761.8
4,519.5
16.5
1.2

2002
3,629.7
556.7
626.3
1,602.4
242.6
123.9
158.0
5.2
1,218.4
160.8
6.6
2,502.9
128.9
0.0
213.2
484.6
416.3
723.9
18.6
939.4
93.0
379.9
5,030.1
13,902.0
430.0
1.9
853.5
5,628.2
4,144.8
3,142.4
277.4
114.0
3,895.9
18,645.1
309.3
66.0
7.7
247.4
88.5
105.0
929.4
919.5
31.3
821.4
512.1
374.5
27.9
507.9
1,496.0
3.4
28.8
3,114.6
453.2
204.0
1,646.2
2,374.4
229.8
0.0
1,007.1
113.6
522.2
468.9
1,995.7
1,107.7
487.7
29.6
338.4
878.0
3,490.0
0.0
149.7
498.6
7,376.7
18,900.1
178.7
39.8

2003
3,872.4
680.0
699.5
1,604.7
300.5
165.9
237.0
6.9
1,210.5
199.3
9.9
2,721.8
139.7
0.0
299.9
497.9
440.2
769.6
15.4
2,559.0
103.7
405.3
5,689.9
14,460.0
431.8
1.8
837.3
6,241.3
4,285.2
3,683.2
324.2
397.8
4,930.8
20,757.9
380.4
118.6
13.4
265.3
88.9
110.7
1,240.4
946.3
33.3
1,259.5
671.6
424.2
48.6
520.4
1,582.0
4.2
31.5
3,250.8
492.2
212.9
2,261.4
2,756.0
244.5
0.0
963.3
113.8
563.5
1,033.4
2,463.1
1,247.4
486.3
29.6
402.1
999.3
3,860.6
0.0
149.1
537.2
7,484.1
20,617.3
199.4
58.2

2004
4,183.1
790.6
766.3
1,609.2
291.1
211.8
316.3
8.9
1,290.1
211.4
12.9
2,664.9
153.9
0.0
385.7
509.5
434.2
806.3
18.7
3,772.4
112.4
445.0
6,310.0
15,470.0
444.9
1.7
846.2
6,854.5
4,425.0
4,302.0
388.1
538.2
5,589.2
17,917.9
470.7
157.2
20.3
283.9
104.6
121.6
1,560.8
1,077.5
34.8
1,716.6
790.0
463.2
73.5
549.4
1,672.9
5.0
34.5
3,380.2
546.8
268.7
2,672.9
3,219.2
260.8
0.0
890.9
114.0
615.9
1,176.7
2,561.6
1,361.8
411.5
30.0
463.8
1,027.0
4,352.9
0.0
174.9
573.8
8,126.1
23,124.1
218.7
80.5

2005
4,453.5
900.7
834.5
1,696.3
364.2
270.2
350.5
10.9
1,342.2
220.9
16.0
2,774.7
167.3
0.0
469.8
519.8
436.6
834.5
24.5
5,453.9
119.4
489.8
6,504.2
16,288.1
457.9
1.8
856.3
7,460.7
4,566.6
4,961.1
475.0
642.5
6,165.9
18,497.6
552.3
186.0
28.9
300.3
107.0
131.5
1,989.5
1,141.6
35.9
2,200.2
882.8
497.3
104.3
581.2
1,767.0
5.8
38.8
3,604.7
601.8
387.6
3,009.9
3,689.6
294.1
0.0
912.1
115.1
666.6
1,684.2
2,837.6
1,451.2
461.5
30.1
524.6
1,237.1
4,997.5
0.0
236.1
614.6
8,677.5
26,059.4
236.9
107.9

2006
4,681.9
1,001.9
890.1
1,723.6
380.2
324.2
399.5
12.9
1,371.3
225.5
19.4
2,997.4
179.5
0.0
549.1
527.9
506.2
855.5
28.6
7,597.0
125.2
532.5
6,698.1
16,880.9
495.0
1.8
866.1
8,092.7
4,706.7
5,546.3
556.0
721.5
6,587.7
18,998.3
632.1
211.8
39.5
313.8
110.0
127.6
2,359.7
1,321.5
35.9
2,704.8
953.4
526.7
141.9
613.4
1,858.0
6.5
43.3
3,859.2
654.8
619.2
3,278.0
4,030.9
157.5
0.0
931.9
116.3
716.0
1,762.5
2,874.5
1,515.9
417.1
30.1
581.4
1,395.1
5,820.5
0.0
555.0
647.6
9,260.3
27,598.1
256.4
143.1

2007
4,878.5
1,104.8
961.9
1,730.7
441.6
367.8
438.5
15.1
1,639.7
235.7
22.7
2,998.4
192.4
0.0
616.4
534.4
585.7
872.3
32.3
9,082.7
130.0
567.5
6,900.1
16,908.8
537.4
1.8
875.7
8,727.8
4,844.8
6,022.7
648.3
781.7
6,950.8
19,433.1
707.3
232.2
52.1
326.9
113.1
140.3
2,651.3
1,492.7
37.2
3,108.2
1,006.6
550.7
187.0
629.6
1,945.5
7.3
49.1
4,035.6
695.5
1,736.8
3,526.1
4,274.5
147.6
0.0
948.9
117.5
765.1
1,845.5
3,330.3
1,571.9
498.4
30.1
637.9
1,603.3
6,488.0
0.0
1,186.0
675.8
9,621.5
30,215.5
274.9
178.7

2008
5,071.8
1,204.9
1,018.8
1,727.7
506.8
406.6
471.4
17.6
1,906.6
239.8
25.6
3,022.9
204.9
0.0
677.1
539.4
804.3
885.0
35.8
10,266.0
134.0
596.0
7,075.5
16,440.9
580.6
1.8
884.8
9,362.5
4,984.0
6,451.7
703.9
823.6
7,286.1
19,815.2
779.0
248.6
65.0
339.1
115.9
148.0
3,005.3
1,595.0
54.3
3,439.1
1,052.2
570.7
232.6
650.3
2,027.7
8.1
55.3
4,165.8
732.0
2,215.2
3,717.4
4,474.8
170.8
0.0
964.2
118.7
812.8
2,177.1
3,399.1
1,616.5
536.5
30.3
694.0
1,757.7
7,077.3
0.0
1,819.8
697.3
9,986.4
30,742.4
293.2
208.8

2009
5,263.4
1,308.7
1,069.5
1,734.9
576.0
443.4
500.6
20.2
2,113.3
245.6
28.3
3,084.4
217.2
0.0
735.7
543.5
973.5
896.0
39.2
11,262.5
137.7
618.5
7,229.5
16,325.8
622.1
1.8
893.2
9,993.8
5,121.5
6,828.4
763.9
860.0
7,571.5
20,154.3
840.9
266.7
78.3
348.3
118.4
153.7
3,266.2
1,706.4
58.9
3,712.6
1,091.3
587.8
279.6
662.3
2,106.7
8.8
62.0
4,265.9
763.7
2,441.9
3,894.5
4,646.8
179.1
0.0
978.8
119.8
859.1
2,360.8
3,631.7
1,657.7
560.0
30.6
743.3
1,867.2
7,545.1
0.0
1,951.2
716.4
10,286.3
31,902.7
311.6
236.0

% growth
2010 1990-2010
5,452.4
1,402.8
1,113.4
1,746.8
930.1
638.6
473.2
528.1
11,036.2
22.8
2,263.8
249.7
30.7
16,631.3
3,174.2
4,652.2
229.1
0.0
791.9
546.8 20,654.2
1,101.0
754.2
904.5
3,372.5
42.6
12,130.5102,423,915.5
141.2
22,415.5
637.8
33,067.1
7,365.7
39,201.7
16,347.5
384.1
661.5 109,221.2
1.9
900.7
861.7
10,619.1
17,965.7
5,258.4
5,549.3
7,174.2
12,089.9
823.6
9,150.7
888.6
77,823.4
7,830.8
79,450.7
20,457.5
694.5
894.9 455,125.4
281.6
91.4
356.6
2,645.6
120.5
16,621.3
157.6
28,907.7
3,471.3
17,740.0
1,825.4
62.6 56,506.2
3,955.9
15,570.7
1,127.3
530.5
602.8 500,378.9
325.4
673.5
1,131.0
2,182.8 24,889.2
9.6
69.8
169.8
4,349.8
4,056.5
789.7
600.1
2,568.7
4,008.7
4,806.7
7,721.1
186.5
0.0
993.0
1,767.3
120.9
1,675.6
902.6
2,474.2
3,806.6
36,933.9
1,694.1
949.1
576.6
1,329.6
31.0
6,398.6
793.6
71,754.1
1,953.2
73,847.2
7,949.8
12,929.4
0.0
2,085.0
733.8
2,321.6
10,539.6
800.8
33,345.5
995.4
329.5 146,324.3
261.5

Source: Euromonitor International from Council of Europe

www.euromonitor.com

127

World Consumer Lifestyles Databook 2011

Cinema attendances 1990/1995/2002-2010

Table: 2.120

million people/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

% growth
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19.2

42.6

44.1

44.5

37.4

35.7

34.2

33.7

32.9

32.3

10.2

11.5

19.3

17.7

19.4

15.7

17.3

15.7

15.6

18.4

18.8

83.9

17.1

19.2

24.4

22.7

24.1

22.1

23.9

22.7

21.9

22.6

22.1

29.5

3.4

2.0

3.0

3.1

2.4

2.4

2.5

2.8

3.2

3.4

9.6

3.7
9.3
8.8

2.8
10.7
12.9

2.3
12.1
12.3

3.0
12.0
12.8

2.2
9.5
12.2

2.7
11.5
12.6

2.5
12.8
12.1

3.3
12.9
13.3

3.5
12.5
13.0

3.8
12.8
13.1

37.0

1.1
6.2
121.8
91.0
13.0

10.3
1.0
5.3
130.2
123.9
8.2

24.5
1.6
7.7
184.4
163.9
15.0

26.9
1.3
7.7
173.5
149.0
15.0

28.4
1.2
6.9
195.7
156.7
12.0

28.7
1.1
6.1
175.5
127.3
12.7

27.5
1.6
6.7
188.8
136.7
12.8

25.0
1.6
6.5
178.2
125.4
13.8

21.9
1.6
6.9
190.1
129.4
11.8

20.2
1.8
6.8
200.9
146.4
12.3

18.3
1.8
6.9
204.6
149.3
12.3

66.8
11.0
68.0
64.0
-5.1

14.1
4,252.8

14.0
3,375.4

15.3
3,487.3

13.7
3,353.8

13.7
3,404.6

12.1
3,770.0

11.7
3,997.0

11.1
4,089.6

10.4
4,211.1

10.6
4,331.4

10.3
4,432.7

-27.2
4.2

7.5

9.8

17.3

17.4

17.3

16.4

17.9

18.4

18.2

17.7

17.6

134.6

90.7
147.9

90.7
125.4

115.6
160.8

110.5
162.3

116.3
170.1

105.6
160.5

106.1
164.6

116.4
163.2

111.6
160.5

111.2
169.3

112.7
170.7

24.2
15.4

0.4

1.0
0.7

1.1
1.9

1.1
1.4

1.7
1.5

1.7
1.2

2.1
2.5

2.4
3.3

2.4
3.4

1.9
2.8

2.0
2.9

398.6

63.0

137.7
0.1

142.1
0.1

148.7
0.1

0.1

0.0

0.0

0.0

0.2

0.3

14.6

17.2

24.1

25.0

23.0

20.6

23.4

23.1

23.5

27.3

28.5

95.1

10.8

11.0

12.0

13.0

12.0

11.3

12.0

10.8

11.9

12.7

12.9

19.6

16.0

22.0
12.0
13.3

23.8
18.7
4.5
68.0

33.4
17.1
4.0
67.4

23.6
15.8
2.8
83.6

32.0
16.4
2.8
91.8

32.6
16.3
2.9
106.6

33.8
16.0
3.8
123.9

39.2
15.7
5.3
138.5

41.4
15.5
6.0
152.7

158.6

10.3

25.9
19.5
5.3
40.5

20.7

18.1
5.6
2.9

14.3
3.2
2.8

14.6
3.0
3.0

15.9
2.9
3.0

15.1
2.2
2.4

3.4
2.7

2.8
2.4

3.4
2.4

4.2
2.8

4.4
2.8

96.7
15.2
15.0

140.7
18.3
18.8

137.5
18.2
16.5

143.9
16.6
17.2

127.7
14.6
15.0

121.7
15.3
16.4

116.9
14.9
13.8

107.8
15.2
14.3

110.0
17.4
15.3

106.4
18.0
14.9

0.3
23.5

24.6

29.7

0.3
27.3

34.9

31.2

38.5

36.9

37.5

175.9
1,599.0

167.3
1,521.0

171.3
1,484.0

164.7
1,376.0

156.6
1,395.0

162.4
1,400.0

164.2
1,364.0

173.5
1,417.6

178.6
1,424.4

78.5
15.7
13.6

97.4
965.0

114.9
1,151.4

1,382.1

35.6
14.9
9.6

83.3
47.6

Source: Euromonitor International from European Audiovisual Observatory/national statistics

128

Euromonitor International 2011

Section 2 World lifestyle trends Leisure and Recreation

Package holidays consumer expenditure 1990/1995/2002-2010

Table: 2.121

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

% growth
1990-2010
25.3

1990
1.59

1995
0.89

2002
1.00

2003
1.08

2004
1.30

2005
1.37

2006
1.43

2007
1.61

2008
1.92

2009
1.88

2010
1.99

292.14
254.04

305.60
303.24
0.13

371.99
270.70
0.38

453.61
334.96
0.50

528.34
372.91
0.61

576.91
399.70
0.67

560.99
396.82
0.90

639.10
435.08
1.38

651.03
471.78
2.17

608.35
447.35
2.59

742.16
440.42
2.94

154.0
73.4

129.74
3.07
9.96
1.76

147.27
2.39
8.26
3.30

216.30
1.18
4.78
9.44

248.64
1.03
4.90
13.27

290.34
1.02
5.49
20.27

311.01
1.03
7.33
27.66

326.09
1.16
9.15
30.76

385.84
1.31
11.30
46.46

440.23
1.61
13.19
52.79

403.62
1.74
13.06
41.57

399.76
1.78
16.48
41.89

208.1
-42.2
65.5
2,281.3

79.98
0.46
0.72
2.99
18.51
32.25
115.04
5.82
1.77
3.03
187.90
15.37
22.33
20.01
142.74
9.12
0.13
0.02
0.14

92.80
5.77
1.63
6.32
14.95
65.28
150.48
6.05
2.05
5.41
133.65
18.10
61.92
39.08
277.95
17.58
0.16
0.04
0.20

112.91
5.07
4.82
5.25
12.61
97.52
122.60
4.95
1.31
21.62
137.44
15.36
47.19
94.44
276.65
30.00
0.31
0.08
0.28

127.21
5.68
4.66
4.91
15.31
106.31
161.44
4.61
0.99
25.96
169.35
18.49
53.34
124.58
272.37
32.94
0.39
0.10
0.29

138.64
7.51
7.40
6.22
25.03
123.45
210.99
5.34
0.96
29.48
207.97
21.06
63.36
148.95
292.88
42.14
0.36
0.10
0.42

151.33
8.86
8.59
7.50
35.33
139.93
248.50
5.54
1.06
37.23
223.33
22.58
66.89
166.29
315.25
48.32
0.44
0.11
0.41

165.11
10.29
10.64
8.16
40.10
154.92
275.32
5.97
1.15
47.47
249.93
23.71
67.64
187.91
343.63
48.00
0.50
0.12
0.47

180.17
11.52
12.35
10.73
58.95
191.06
310.16
6.33
1.35
81.55
289.22
26.47
80.02
229.43
382.45
56.60
0.66
0.14
0.54

182.83
12.90
14.46
12.80
81.65
232.77
355.93
6.95
1.54
56.83
321.50
29.42
92.79
260.72
402.29
62.70
0.67
0.16
0.66

166.11
12.48
16.17
12.51
73.25
195.81
302.06
7.22
1.70
41.67
340.89
28.21
93.34
240.41
396.13
48.42
0.63
0.15
0.68

186.68
14.78
19.64
15.29
62.12
199.54
303.24
7.34
1.83
57.63
293.23
27.48
90.49
232.20
427.70
49.76
0.84
0.18
0.69

133.4
3,123.0
2,617.7
411.5
235.5
518.7
163.6
26.1
3.3
1,803.2
56.1
78.8
305.3
1,060.4
199.6
445.9
542.1
862.6
393.4

53.67
19.33
263.34
0.62
0.00

56.67
28.76
426.95
0.60
0.22

76.44
35.62
294.65
1.26
0.77

80.46
43.23
297.49
1.31
0.87

79.19
44.97
343.57
1.57
1.28

94.53
47.76
309.84
1.75
1.77

82.52
53.53
305.65
1.76
2.45

96.49
58.99
288.78
2.00
3.22

119.59
63.80
325.90
2.42
3.91

112.96
58.32
327.34
2.38
3.60

122.74
58.13
369.26
2.56
4.13

128.7
200.7
40.2
310.7
386,493.7

15.33
1.29
0.69
3.08
8.17

34.54
14.38
6.46
7.03
13.09
2.36
1.16
200.79
73.55
0.52
252.88
0.15
4.84
0.11
42.56
51.71
2.78
9.15
11.35
5.53
390.79
49.37
104.54
3.31
4.24
122.30
157.29
249.77
42.06
4.52
0.27
36.58
1.48
1.45
39.84

35.24
13.30
7.14
8.04
12.91
3.18
1.40
229.79
98.73
0.61
272.67
0.16
4.84
0.11
49.23
58.25
3.32
17.08
11.00
6.89
400.17
64.45
132.18
4.97
4.54
160.70
191.88
309.72
39.11
5.12
0.32
45.67
2.36
1.93
41.63

37.22
16.47
11.14
9.52
14.02
4.69
1.67
257.99
136.05
0.71
316.29
0.18
5.20
0.13
69.88
67.83
7.56
27.42
10.94
11.74
448.07
79.09
151.25
6.75
4.71
195.96
214.66
301.05
43.02
5.74
0.36
63.86
2.93
2.38
51.55

41.61
18.83
17.67
10.72
15.19
5.19
1.76
270.36
158.92
0.90
339.56
0.25
5.56
0.15
73.62
69.52
9.78
40.70
11.78
12.48
456.46
82.26
160.13
7.14
5.62
218.33
226.46
391.72
45.19
6.40
0.36
76.26
3.05
3.31
65.06

45.90
27.66
20.98
12.19
16.56
3.21
1.96
296.91
153.10
0.91
372.58
0.28
5.85
0.18
25.77
69.67
7.54
45.76
13.04
17.70
494.39
86.53
171.16
7.08
6.42
243.76
231.48
390.26
44.70
7.49
0.38
75.77
4.64
4.25
71.39

52.76
43.90
116.02
14.67
18.00
3.39
2.30
342.86
184.07
0.99
441.87
0.32
6.81
0.22
29.68
80.12
18.44
73.39
14.39
36.60
525.77
103.98
216.43
7.65
7.27
301.16
271.28
459.12
44.94
9.04
0.46
82.05
5.69
5.54
81.71

62.64
59.94
141.74
17.25
18.76
10.85
2.83
383.32
182.83
1.14
471.38
0.34
8.45
0.26
36.05
87.32
21.85
139.40
15.43
45.64
552.82
161.63
255.16
7.17
6.72
352.53
280.19
496.39
46.90
10.87
0.55
84.15
3.11
7.11
95.85

57.66
51.97
100.74
16.45
14.99
9.64
2.94
343.59
164.00
1.01
444.21
0.39
8.64
0.26
27.78
81.92
28.69
100.63
15.70
43.59
509.19
158.91
194.42
7.27
6.07
342.79
248.27
493.96
44.17
11.07
0.55
73.78
2.51
4.84
91.96

60.85
51.43
92.80
18.36
17.45
9.14
3.01
327.79
178.60
1.12
465.74
0.44
9.74
0.29
28.71
79.50
20.97
123.67
16.54
43.94
552.95
121.73
186.00
8.89
7.23
349.55
287.38
499.05
47.46
12.98
0.55
80.30
2.82
5.31
94.27

297.1
3,873.4
13,344.0
495.9
113.6

4.43
25.14

27.28
1.54
1.03
5.66
6.68
0.96
0.86
168.42
55.74
0.27
197.80
0.06
5.20
0.05
54.05
54.71
7.08
5.16
16.57
1.66
543.20
29.98
71.96
3.79
2.45
57.35
158.10
338.23
40.08
0.32
0.11
34.47
0.07
1.84
27.53

12.82
3.18
0.00

19.53
4.95
0.01

25.72
4.49
0.09

26.19
3.92
0.12

27.31
4.94
0.15

28.76
5.82
0.18

27.82
7.28
0.21

29.15
9.90
0.26

28.21
13.55
0.35

26.61
16.91
0.37

26.37
13.39
0.39

105.7
320.7
12,862.0

0.29
131.94
47.86
0.19
133.56
0.06
3.68
0.03
22.57
34.40
7.65
4.62
10.72
388.78
25.33
6.25
4.15
1.03
25.93
136.49
336.24
22.89
0.21
0.09
31.91

940.2
148.4
273.2
476.4
248.7
574.9
165.0
758.2
27.2
131.1
174.1
2,574.2
54.4
42.2
380.6
2,875.5
114.4
604.5
1,248.2
110.6
48.4
107.3
6,210.8
527.9
151.6
19.9
275.1

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

129

World Consumer Lifestyles Databook 2011

Hotels and other accommodation consumer expenditure 1990/1995/2002-2010

Table: 2.122

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4.51
56.91
121.32
374.98

% growth
1990-2010
110.5
24.4
183.5
154.9

3.89
75.50
16.44
34.19
25.81

1995
4.05
78.72
146.88
531.66
0.40
2.31
91.80
18.98
52.74
18.88

2002
5.01
23.40
144.12
502.59
1.64
0.82
82.32
17.76
13.95
25.99

2003
4.92
31.21
165.33
620.70
2.00
0.93
94.20
17.06
14.97
30.53

2004
5.82
35.62
205.28
707.13
2.43
1.34
103.89
16.62
16.58
34.69

2005
6.10
40.62
224.17
732.48
2.94
1.72
98.04
16.85
21.26
38.79

2006
6.35
46.16
250.01
785.04
4.52
2.13
102.69
19.03
25.56
40.97

2007
7.30
54.63
291.10
875.19
6.65
2.49
113.67
21.48
31.29
49.25

2008
8.81
66.44
294.38
993.59
9.92
3.28
127.73
26.44
36.65
48.01

2009
8.79
61.92
281.71
958.86
11.45
2.81
109.14
28.56
36.69
50.26

2010
9.50
70.81
343.99
955.72
12.50
3.10
113.37
29.42
45.83
47.43

108.42
5.44
1.78
14.14
18.51
23.09
79.70
9.84
1.15
38.85
63.23
157.38
86.68
127.49
57.12
27.79
0.31
0.66
14.13
87.51
118.22
158.80
78.51
1.78
0.02

106.47
8.10
3.40
41.78
24.61
59.40
99.66
17.71
2.23
28.32
64.90
182.95
102.51
246.54
97.28
42.89
0.32
1.29
12.62
136.68
228.08
268.81
164.26
1.81
2.62

108.03
8.33
7.73
25.57
28.96
70.72
75.68
17.61
6.39
46.43
54.40
169.87
104.89
370.29
58.06
58.88
0.40
1.44
5.27
191.69
179.72
317.33
148.31
4.49
0.83

116.98
8.67
8.06
26.27
46.47
97.10
89.36
19.58
4.95
65.31
71.12
210.80
135.00
449.05
54.61
70.65
0.45
1.80
6.17
249.27
177.22
386.05
164.81
4.61
0.98

126.23
10.41
9.20
31.43
67.34
102.14
107.62
19.57
5.24
86.76
83.05
245.90
152.15
517.90
56.01
88.65
0.52
1.93
7.04
284.94
195.97
436.99
174.97
5.41
1.59

133.35
12.19
10.25
38.02
81.06
111.63
112.06
20.44
6.07
104.02
90.19
260.50
159.53
572.68
58.55
102.18
0.69
2.21
7.68
285.53
198.01
453.94
150.03
6.33
1.86

144.17
13.88
11.64
40.78
68.51
143.28
112.95
21.73
6.81
123.85
99.78
279.51
175.20
622.89
62.24
111.29
0.95
2.58
8.46
316.19
203.80
483.07
149.02
6.79
2.26

155.35
15.44
12.85
52.44
56.09
170.92
133.66
22.93
8.76
148.85
114.39
326.66
202.38
689.24
66.10
134.57
1.30
3.11
10.02
377.18
234.54
547.14
156.77
7.84
2.61

155.54
17.15
14.44
61.57
85.26
195.71
137.72
25.51
11.17
121.19
130.81
358.36
221.09
791.21
66.59
144.70
1.43
3.52
11.98
375.17
283.52
565.57
184.81
9.54
2.95

138.45
16.23
15.99
59.35
119.87
197.73
139.68
26.93
13.63
79.45
104.89
331.26
221.92
727.65
63.04
118.85
1.31
3.54
12.62
309.59
264.10
508.21
190.78
9.50
2.45

151.71
18.66
18.26
73.03
120.79
201.53
141.32
28.24
15.96
68.76
114.37
326.07
217.22
673.96
65.73
119.35
1.65
4.45
12.99
296.57
293.39
529.51
191.25
10.28
2.66

39.9
243.3
923.8
416.6
552.4
772.6
77.3
187.0
1,287.0
77.0
80.9
107.2
150.6
428.6
15.1
329.5
424.5
578.3
-8.1
238.9
148.2
233.4
143.6
476.4
17,443.4

21.03
16.18
1.82
2.64
38.56

28.22
9.80
5.46
4.37
44.79
5.51
2.32
84.63
108.97
0.73
158.49
0.95
7.66
3.46
4.79
140.10
32.07
1.55
21.16
12.87
88.86
19.47
55.60
19.43
27.63
175.10
84.88
300.52
37.79
20.08
2.24
12.85
1.03
1.81
159.45
223.36
137.07
46.95
1.64

40.60
28.47
31.32
4.70
98.94
8.06
2.13
94.46
99.43
1.48
149.31
1.22
7.54
4.75
11.30
172.08
30.25
1.14
21.03
12.79
42.92
25.23
84.96
13.38
32.89
256.24
91.49
212.55
31.92
16.85
3.71
10.17
3.15
2.09
263.91
246.13
187.33
28.05
3.10

41.09
28.37
37.71
4.68
98.49
10.10
2.57
113.22
139.96
1.55
166.37
1.75
7.98
5.25
15.79
199.70
31.77
1.42
20.59
16.42
46.77
28.33
120.74
21.31
36.78
321.87
107.34
274.50
31.55
17.35
3.69
10.54
4.84
3.01
265.42
276.43
196.75
26.22
3.39

43.08
32.76
43.74
5.18
104.23
12.70
2.87
128.42
170.26
1.81
186.47
2.51
8.75
6.08
21.94
229.68
50.86
0.98
21.51
17.80
51.79
34.31
154.45
27.75
39.89
382.98
119.36
293.31
33.83
18.49
4.08
16.29
5.98
4.18
302.75
313.40
215.44
30.94
3.85

48.03
39.93
44.28
5.81
110.93
13.82
2.95
127.75
194.18
2.27
203.15
2.75
9.50
7.38
25.28
236.07
74.76
1.53
22.93
18.83
57.38
42.44
157.87
30.83
46.72
406.86
123.68
357.70
35.50
19.30
4.05
16.87
5.99
6.37
378.53
327.89
236.84
37.02
4.39

52.08
52.75
47.95
6.47
117.08
11.19
3.19
138.63
188.74
2.28
234.58
2.26
10.19
9.34
30.04
257.21
85.50
3.27
25.58
22.70
62.00
52.98
159.85
32.21
52.07
437.24
136.32
260.26
35.69
21.32
4.26
16.32
9.15
8.30
430.27
356.67
251.71
46.40
5.01

60.36
66.47
60.44
7.71
125.07
15.97
3.64
160.04
221.96
2.44
267.28
2.60
11.49
11.58
38.84
315.30
112.15
8.63
30.52
29.70
68.97
60.70
226.33
35.52
57.55
519.37
160.24
261.50
35.32
24.43
4.77
17.05
10.88
11.41
493.33
417.57
264.98
62.84
6.14

71.76
79.95
86.40
9.14
127.69
9.34
4.32
174.10
215.09
2.73
294.80
2.58
13.80
14.05
52.90
401.26
130.94
11.15
36.03
31.57
75.40
75.24
258.99
33.48
51.04
580.54
171.18
355.75
36.59
27.83
5.43
17.35
5.88
15.42
543.11
404.79
273.93
83.49
8.40

65.71
58.64
91.28
8.70
100.95
14.78
4.35
163.38
193.99
2.35
263.07
2.82
13.87
14.23
45.01
356.70
100.39
5.67
39.20
27.59
64.93
49.71
207.08
33.70
44.88
532.26
138.40
410.66
34.04
27.04
5.38
15.38
4.70
10.97
554.41
357.32
264.43
103.22
9.05

69.41
51.00
81.47
9.60
116.60
14.53
4.36
162.17
238.03
2.66
312.22
3.09
15.69
16.59
51.00
348.84
101.10
6.48
44.10
24.37
77.33
62.23
204.13
40.84
53.06
520.32
161.24
411.88
36.28
30.82
5.28
16.79
5.22
12.58
570.60
376.20
272.05
80.84
9.72

230.1
215.2
4,364.9
264.2
202.4

1.91
65.33
83.98
0.05
111.10
0.73
3.30
1.80
0.69
87.39
32.51
3.59
16.24
49.49
6.84
6.51
21.36
23.77
111.37
74.04
244.91
23.16
11.12
1.49
12.12
3.16
129.99
176.67
110.56
36.04
0.57

-20.5
50.2
78.9
34.1
83.8

128.4
148.2
183.4
5,141.9
181.0
322.0
375.0
821.9
7,313.7
299.2
211.0
80.4
171.5
56.3
809.9
3,037.4
91.2
123.2
367.2
117.8
68.2
56.6
177.2
255.6
38.5
298.1
339.0
112.9
146.1
124.3
1,605.6

Source: National statistical offices/OECD/Eurostat/Euromonitor International

130

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Technology

Consumer Technology

Broadband internet-enabled households 1990/1995/2002-2010

Table: 2.123

% of total households/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China (a)
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

0.01

0.00

2002
0.00
1.35
4.00
6.00
0.00
0.03
2.60
0.34
5.23
0.40
0.00
29.30
3.78
0.50
0.04
0.10
0.76
13.95
0.21
0.14
5.00
6.20
6.00
8.00
0.05
35.81
1.43
0.05
0.02
0.03
0.15
4.25
1.70
19.40
0.20
0.00
0.03
1.65
1.00
0.78
0.40
0.40
0.05
0.04
11.00
6.00
0.04
11.45
0.00
0.05
0.05
1.00
4.30
0.20
0.07
1.77
0.24
24.20
0.24
1.00
0.08
67.96
4.44
17.00
5.50
25.30
0.41
0.00
0.07
0.19
21.52
4.65
16.30
1.35
0.07

2003
0.02
2.17
15.00
10.29
0.05
0.13
11.80
0.54
5.91
1.20
0.01
35.50
6.20
1.33
0.06
0.40
1.48
25.07
0.35
0.43
11.00
12.37
9.50
9.33
0.15
50.22
3.03
0.09
0.05
0.07
0.62
8.32
4.00
27.80
0.40
0.07
0.10
3.18
2.16
2.00
1.51
1.00
0.22
0.11
20.00
11.40
0.14
22.89
0.02
0.30
0.11
3.00
7.90
0.55
0.23
2.93
0.65
39.60
1.18
2.14
0.14
66.01
8.00
22.08
11.00
29.00
0.68
0.05
0.12
0.00
0.57
21.96
10.69
19.90
2.17
0.12

2004
0.11
4.00
16.30
15.90
0.20
1.58
25.50
0.62
6.45
3.70
0.03
44.10
8.49
2.50
0.12
1.50
4.45
35.81
0.63
0.83
20.31
21.29
15.00
18.01
0.23
59.38
5.80
0.17
0.13
0.15
2.89
15.47
8.87
36.30
0.90
0.22
0.21
4.93
5.40
4.00
3.95
1.80
1.03
0.23
31.28
17.70
0.26
30.01
0.05
0.60
0.25
8.28
12.30
1.08
0.63
3.96
1.21
42.30
3.55
4.28
0.26
85.74
15.05
28.70
39.58
34.60
1.19
0.10
0.23
0.00
1.10
22.07
15.82
35.90
3.71
0.19

2005
0.29
6.73
28.30
23.10
0.60
1.98
40.56
1.30
7.50
5.00
0.08
50.10
11.38
6.62
0.38
6.44
5.07
51.18
1.17
1.30
29.77
36.09
22.00
23.24
0.62
62.08
10.90
0.33
0.26
0.77
7.39
26.92
12.95
44.60
1.80
0.44
0.35
7.66
13.90
12.00
7.49
2.30
4.15
0.46
53.87
25.00
0.41
41.44
0.11
1.42
0.50
15.59
19.70
2.12
2.00
4.90
1.97
50.80
7.12
18.00
0.52
90.78
20.75
40.18
42.40
39.30
1.74
0.30
1.73
0.00
1.73
23.40
31.54
34.97
6.12
0.34

2006
0.56
10.00
43.00
33.10
0.70
4.08
48.05
2.28
10.60
10.00
0.15
57.90
14.83
13.00
1.13
13.53
16.58
63.25
2.12
1.80
36.62
52.86
30.26
33.54
3.84
65.69
22.00
0.64
0.41
1.87
13.07
37.72
16.22
51.20
3.20
0.71
0.52
10.81
22.50
19.00
11.70
4.10
4.73
0.91
66.17
33.00
0.61
57.07
0.31
1.67
2.33
21.64
24.00
5.00
6.00
7.00
2.83
69.59
11.42
34.00
1.04
93.99
29.30
51.01
52.79
44.80
3.00
0.60
9.14
0.00
2.29
25.30
43.92
44.45
11.32
0.79

2007
0.90
13.49
52.00
46.10
0.80
6.53
56.39
3.58
13.80
15.00
0.24
64.20
18.83
14.35
2.70
23.00
28.06
69.53
3.48
2.35
47.56
62.88
42.90
49.57
7.46
69.40
33.00
1.15
0.57
3.58
30.73
43.24
25.30
56.80
5.00
1.00
0.72
16.87
31.90
34.00
14.85
6.10
7.67
1.50
73.77
40.32
0.79
66.72
0.52
2.06
5.00
29.56
30.40
8.00
12.00
12.00
7.30
71.00
26.50
43.65
1.79
94.13
39.23
66.62
63.00
48.35
6.00
1.10
16.55
0.02
2.60
28.80
56.75
50.79
14.29
2.38

2008
1.60
17.33
62.00
54.50
0.85
11.26
60.78
5.08
17.00
21.00
0.36
66.90
21.65
16.70
5.40
27.00
36.40
74.07
4.77
3.00
54.43
66.14
57.10
54.86
22.46
69.69
42.30
2.00
0.70
4.94
42.94
46.74
30.79
61.06
10.00
1.66
1.02
23.94
39.70
43.00
18.00
9.60
11.76
2.50
73.97
51.66
3.08
73.00
0.69
4.69
6.99
37.95
39.30
13.00
18.00
23.00
17.40
75.00
35.33
49.72
2.73
94.27
44.62
70.65
76.00
51.42
7.00
1.65
23.49
0.06
4.50
34.30
61.51
57.15
17.00
3.91

2009
2.36
21.04
68.88
57.80
1.05
15.77
63.40
6.76
20.20
26.00
0.58
69.94
24.56
22.19
9.00
39.00
48.89
76.05
5.90
3.63
61.98
73.74
57.49
64.58
33.14
72.87
50.94
3.50
1.08
7.47
53.72
50.34
39.00
65.46
9.73
2.80
1.33
30.24
50.00
50.00
22.00
13.70
17.91
4.15
76.97
63.00
3.73
77.77
0.94
7.29
8.90
51.14
46.16
24.00
24.00
31.00
23.00
79.75
41.73
56.15
3.88
95.90
51.34
79.49
79.04
56.15
8.60
2.40
28.50
0.10
7.20
40.00
69.00
63.50
19.50
5.39

2010
3.18
24.48
74.05
62.02
1.32
20.45
67.60
8.56
23.59
30.47
0.93
72.95
27.58
26.52
15.01
44.11
57.20
79.39
6.89
4.31
66.37
78.75
62.49
69.11
39.90
75.86
57.31
4.70
1.62
9.81
61.78
53.72
47.27
69.99
10.31
4.69
1.67
36.16
56.10
55.60
26.75
15.62
22.93
6.55
81.59
67.79
3.82
81.70
1.26
9.45
10.80
60.76
49.62
32.90
29.00
37.08
27.74
81.74
47.36
61.31
5.59
97.61
54.73
83.62
81.17
60.73
10.25
3.40
33.26
0.19
9.30
45.60
73.04
64.76
21.84
6.89

% growth
1990-2010

Source: Euromonitor International from national statistics

Notes: (a) The cross-sectional data for China refer to urban households only

www.euromonitor.com

131

World Consumer Lifestyles Databook 2011

CD player households 1990/1995/2002-2010

Table: 2.124

% of total households/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
2.08
8.98
23.36
12.30
0.23
0.39
24.42
0.99
3.10
0.25

1995
4.08
16.82
49.76
45.44
0.80
1.57
56.48
5.37
9.35
1.12

2002
8.34
23.98
82.34
70.84
1.13
5.66
67.42
12.95
15.21
6.49

2003
8.29
24.47
84.09
71.08
1.15
6.00
66.47
13.25
15.76
7.01

2004
8.19
25.53
84.96
70.45
1.21
6.35
68.01
12.96
16.32
7.09

2005
8.28
26.40
85.48
69.69
1.28
6.38
66.35
12.79
16.85
7.24

2006
8.15
26.27
84.79
69.45
1.31
6.30
65.46
12.78
17.35
7.15

2007
8.15
26.00
84.55
68.79
1.35
6.18
65.41
12.55
17.95
7.09

2008
8.17
25.50
84.09
68.27
1.40
6.09
64.17
12.40
18.06
7.09

2009
8.12
25.08
83.06
67.84
1.43
6.01
63.70
12.30
17.89
7.02

2010
8.14
24.81
82.77
67.22
1.47
5.91
63.01
12.13
17.59
7.08

% growth
1990-2010
291.5
176.2
254.3
446.5
525.9
1,429.5
158.0
1,124.6
466.9
2,715.8

15.46
7.37
0.77
8.27
0.97
0.99
24.04
2.77
0.62
0.18
11.06
15.18
32.08
6.06
20.66
4.09
0.63
0.49

47.45
8.88
1.16
14.00
5.07
6.06
66.07
4.29
1.63
4.07
38.04
23.18
61.58
15.86
34.14
14.06
0.86
0.81

76.05
11.17
2.01
22.13
18.08
19.89
89.32
5.67
3.87
10.09
64.56
24.13
85.35
20.14
56.06
30.07
1.40
1.43

79.48
11.43
2.15
23.27
19.06
21.23
88.76
5.84
4.19
11.08
63.06
24.30
86.36
20.77
56.85
30.53
1.43
1.55

81.07
11.79
2.26
24.44
20.54
24.08
90.05
6.04
4.55
12.05
64.82
24.45
87.08
20.08
57.67
29.94
1.49
1.62

81.54
12.08
2.39
25.57
21.55
25.09
89.10
6.24
4.88
13.04
64.07
24.60
85.20
19.64
58.36
29.55
1.54
1.69

82.07
12.42
2.52
26.69
22.04
25.60
88.14
6.42
5.23
13.06
63.79
23.67
84.08
19.64
58.07
29.08
1.62
1.80

81.67
12.07
2.63
26.07
21.94
24.88
87.38
6.59
5.54
14.06
62.85
23.85
83.44
19.06
57.08
28.63
1.69
1.85

81.07
12.05
2.74
25.44
22.06
24.50
86.45
6.78
5.06
13.79
62.36
23.41
81.96
18.87
55.04
28.11
1.57
1.90

80.57
11.76
2.55
25.10
22.08
24.40
85.56
6.98
5.25
13.45
61.74
23.02
81.10
18.58
53.08
27.67
1.54
1.77

80.47
11.82
2.47
25.12
21.49
23.79
84.69
7.05
5.09
13.36
61.06
22.93
80.06
18.19
52.23
27.21
1.56
1.76

420.5
60.4
221.7
203.6
2,115.7
2,293.8
252.3
154.9
716.6
7,533.6
452.0
51.0
149.6
200.1
152.8
564.6
146.7
261.7

10.49
10.07
12.36
41.06
2.08
0.31

36.80
16.07
13.05
56.89
5.05
0.85

40.94
19.58
13.01
65.82
11.52
1.28

41.48
20.07
13.17
67.29
12.46
1.30

42.05
20.54
13.21
68.51
13.36
1.34

41.07
21.08
13.09
69.77
14.29
1.40

40.69
21.56
12.58
71.05
14.55
1.45

40.47
21.09
12.55
70.58
14.75
1.49

39.78
20.80
12.21
70.06
14.07
1.49

39.49
20.49
11.91
69.50
14.34
1.54

39.06
20.39
11.76
69.71
14.04
1.61

272.2
102.4
-4.8
69.8
575.2
423.0

10.60

19.46
7.30
5.49
16.72
9.59

20.14
8.15
6.08
17.17
9.69

20.82
8.28
6.46
17.65
9.96

21.52
8.39
6.92
18.14
10.20

22.20
8.29
7.39
18.61
9.76

22.92
8.30
7.81
18.06
9.38

22.46
8.23
7.66
17.09
9.06

22.07
8.28
7.55
16.50
8.91

22.21
8.24
7.73
16.19
8.49

109.5

10.99
4.70

14.58
2.07
2.07
13.33
7.48

0.45
38.08
31.24
1.59
29.08
1.36
7.06
1.63
3.66
2.13
0.05
1.09
15.81

4.05
75.09
52.15
2.69
71.07
2.75
15.54
2.57
9.78
18.89
0.91
4.05
21.75

8.62
89.04
86.39
4.31
88.15
4.72
31.66
3.60
14.30
39.02
2.84
9.58
31.50

9.27
88.08
87.05
4.54
89.99
4.98
34.09
3.71
14.63
41.87
3.15
10.01
32.75

9.88
87.76
87.60
4.75
90.06
5.24
35.06
3.83
15.02
44.68
3.20
10.54
33.10

10.54
87.69
88.54
4.94
89.50
5.50
36.30
3.94
15.41
43.09
3.06
11.13
34.00

11.20
87.01
89.30
5.19
88.09
5.77
36.06
4.05
15.71
42.60
3.08
11.59
34.08

10.78
86.82
88.49
5.40
87.82
6.03
36.49
4.16
16.09
43.16
3.07
11.25
34.17

10.07
85.95
88.09
5.07
86.81
6.30
36.06
3.96
16.43
42.12
2.99
11.07
34.22

9.74
85.55
87.06
5.31
85.99
6.55
36.16
4.06
16.83
42.14
2.99
11.13
34.36

9.67
85.03
85.08
5.25
85.36
6.79
36.19
4.00
17.20
41.91
2.92
10.86
34.45

2,034.4
123.3
172.4
229.5
193.6
401.1
412.2
145.8
369.6
1,871.5
5,595.3
898.9
117.8

38.28
0.13
0.59
3.19
11.21
7.64
41.35
16.59
28.10
3.19
2.08
5.20
0.65
0.80
12.08
21.10
37.30
7.59
0.52

49.44
3.08
6.07
5.08
15.18
21.09
63.04
32.99
44.15
4.04
3.06
5.86
0.91
2.92
17.05
52.07
45.12
8.41
0.73

56.38
10.05
20.10
6.85
20.44
39.83
83.55
60.09
69.07
5.09
7.85
6.77
1.38
7.54
27.96
84.08
56.85
9.51
1.19

56.79
11.09
22.06
6.79
21.14
39.08
85.05
60.74
70.84
5.25
8.52
6.93
1.44
7.99
29.59
85.29
58.71
9.67
1.23

56.59
12.08
24.06
6.58
21.83
41.68
84.27
59.84
70.64
5.43
9.19
7.06
1.54
8.52
31.12
86.77
59.60
9.88
1.32

56.05
11.56
26.07
6.68
22.58
42.44
83.45
59.24
70.58
5.54
9.05
7.15
1.59
9.00
32.08
87.08
61.35
10.03
1.35

55.09
11.08
28.07
6.49
23.04
42.05
82.87
59.19
71.09
5.71
9.00
7.30
1.68
9.48
31.67
88.41
62.09
10.17
1.46

55.28
11.35
27.06
6.41
23.29
41.45
82.08
58.42
70.68
5.59
8.47
7.42
1.80
9.25
32.05
88.09
62.09
10.04
1.52

54.99
10.84
26.08
6.34
22.88
41.67
81.40
58.08
70.10
5.49
8.39
7.54
1.86
9.08
31.79
87.19
61.49
10.06
1.45

54.90
10.72
26.59
6.28
22.56
41.17
80.69
57.65
69.08
5.59
8.07
7.68
1.92
9.22
31.75
86.07
61.06
9.78
1.55

54.97
10.55
25.57
6.13
22.81
40.99
79.89
57.09
69.09
5.53
7.76
7.83
2.00
8.96
31.82
85.46
60.26
9.87
1.53

43.6
8,298.2
4,249.1
91.9
103.5
436.9
93.2
244.2
145.9
73.7
273.6
50.5
209.3
1,019.1
163.3
305.0
61.6
29.9
194.6

47.3
80.7

Source: Euromonitor International from national statistics

132

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Technology

DVD player/recorder households 1990/1995/2002-2010

Table: 2.125

% of total households/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China (a)
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995
0.00
0.01
0.10
0.04
0.00
0.00
0.04
0.00
0.00
0.00
0.00
0.28
0.01
0.37
0.04
0.01
0.01
0.25
0.00
0.01
0.02
0.05
0.08
0.08
0.03
0.29
0.01
0.00
0.00
0.00
0.03
0.17
0.03
0.15
0.01
0.00
0.00
0.15
0.01
0.01
0.00
0.01
0.00
0.00
0.09
0.08
0.00
0.22
0.00
0.00
0.01
0.02
0.00
0.00
0.08
0.00
0.73
0.01
0.02
0.01
0.03
0.04
0.15
0.26
4.20
0.05
0.00
0.01
0.00
0.00
0.17
0.10
0.40
0.00
0.00

2002
0.58
1.81
27.70
14.38
0.31
0.38
15.42
0.44
3.72
0.75
0.40
35.80
2.08
23.00
4.75
3.41
3.03
21.00
0.40
1.58
3.41
8.46
22.59
14.10
7.52
24.00
7.78
0.19
0.16
1.15
20.76
11.90
7.80
12.41
1.53
0.35
0.18
10.05
3.34
3.26
3.93
5.20
1.98
0.51
24.00
14.73
0.12
21.58
0.57
0.41
3.00
2.37
10.05
0.53
0.43
6.50
0.62
27.87
2.48
5.61
3.03
5.00
16.28
14.86
19.41
32.90
1.40
0.49
2.11
0.12
0.39
14.86
30.54
35.45
0.23
0.40

2003
1.67
3.35
44.04
28.90
0.82
1.00
30.40
0.72
6.63
1.30
1.08
51.70
4.15
26.70
7.15
5.52
6.72
37.00
0.87
3.08
6.10
18.98
41.04
26.50
15.93
42.40
15.59
0.37
0.42
2.79
34.82
17.70
18.48
21.64
2.90
0.89
0.49
19.30
5.82
5.80
7.03
9.45
3.24
1.28
27.00
23.29
0.29
40.54
2.01
0.93
4.57
4.80
16.56
1.32
1.70
13.80
1.27
35.10
5.25
12.00
5.80
9.11
27.35
29.26
29.55
40.10
2.89
1.22
4.48
0.29
1.05
26.30
50.03
48.28
0.61
0.80

2004
3.94
6.10
60.31
44.32
2.14
2.80
36.65
1.20
10.29
2.40
2.36
68.30
7.38
29.60
9.88
11.50
9.60
54.00
1.62
5.42
9.88
28.84
60.21
36.40
25.96
59.60
26.04
0.61
0.81
4.71
42.74
24.80
35.43
33.66
5.33
2.18
1.13
31.86
9.24
9.40
12.09
14.22
6.60
2.57
48.12
38.70
0.57
56.59
3.14
1.78
6.34
13.35
31.86
2.78
3.82
22.40
2.51
41.21
10.20
22.26
10.70
13.86
46.36
42.80
45.60
46.00
6.13
2.46
7.82
0.68
2.29
38.10
67.47
62.20
1.44
1.35

2005
6.63
10.30
71.49
60.88
4.20
5.13
51.89
2.00
14.39
4.88
4.12
77.10
11.60
32.20
12.60
18.20
18.50
68.00
2.70
10.80
14.30
38.06
67.22
50.10
33.00
74.00
36.53
0.85
1.28
6.53
58.90
35.60
55.70
44.10
10.42
4.06
1.92
44.50
13.39
13.50
17.89
18.62
10.96
4.70
67.55
60.30
1.03
73.98
4.18
3.03
8.50
19.10
49.34
5.30
22.64
31.42
4.94
46.03
15.70
34.57
17.70
19.15
59.79
62.98
60.45
48.60
11.82
4.50
11.00
1.20
4.30
47.61
78.91
71.90
3.20
2.11

2006
10.44
15.40
76.47
65.84
6.62
8.51
60.73
3.00
18.32
8.72
6.55
83.00
16.67
34.40
14.25
28.00
29.60
83.00
4.00
14.60
24.00
54.00
73.40
59.30
38.80
83.88
43.50
1.09
1.78
8.57
67.60
41.21
73.50
56.00
15.52
6.36
3.01
54.04
18.20
18.40
23.82
21.92
17.44
7.60
78.40
76.50
1.60
79.10
5.17
4.64
11.20
31.40
60.10
8.80
34.00
38.09
8.50
50.21
21.60
44.60
24.80
24.29
62.93
69.87
71.90
53.50
19.31
7.28
14.77
1.60
8.13
56.40
83.30
78.30
5.57
3.00

2007
13.90
20.80
80.00
72.16
8.88
12.85
68.73
4.32
21.91
13.40
8.97
85.30
21.71
36.50
15.50
35.30
41.00
84.00
5.49
18.08
29.00
64.62
79.00
62.90
45.50
89.57
49.00
1.44
2.49
10.41
75.00
48.70
81.70
64.79
19.83
8.68
4.02
60.66
23.30
23.50
29.36
24.44
23.13
10.82
83.80
84.70
2.18
82.40
6.13
6.33
13.95
40.60
70.60
13.30
40.50
43.78
12.95
53.53
27.80
51.55
30.40
29.21
71.60
75.20
80.00
52.70
25.50
10.36
18.08
2.10
13.09
63.50
86.23
84.00
8.09
3.91

2008
16.83
26.00
82.00
77.40
11.00
17.30
73.71
5.74
25.08
18.10
11.05
86.40
26.79
38.20
16.18
41.80
52.30
84.00
6.94
21.17
36.80
72.34
83.10
69.10
51.30
92.80
54.20
1.80
3.21
12.07
80.69
55.32
85.16
70.12
23.43
10.91
4.92
65.48
28.40
28.50
33.79
26.20
28.64
13.45
87.80
88.95
2.86
85.00
6.89
8.00
16.63
47.70
78.40
18.00
44.60
48.72
17.51
56.49
32.70
56.27
35.40
33.75
73.40
79.70
84.60
44.10
30.20
12.88
21.17
2.74
17.80
69.40
88.00
88.50
10.75
4.87

2009
19.28
30.50
84.30
81.42
13.04
21.25
77.02
7.30
27.75
23.40
12.85
88.55
31.42
39.80
16.70
47.00
60.56
86.00
8.43
23.80
44.32
77.79
86.80
75.86
56.78
94.40
57.90
2.18
3.98
13.59
84.70
61.41
87.30
74.06
26.40
13.17
5.69
69.55
33.70
33.70
37.20
27.70
33.44
15.80
90.00
90.62
3.46
86.70
7.58
9.72
19.13
52.85
84.00
22.90
47.30
52.90
22.46
58.93
37.10
59.83
39.70
37.88
75.60
83.20
86.69
42.51
33.00
15.13
24.02
3.50
21.60
74.50
89.37
91.61
13.39
5.87

2010
21.44
34.50
85.50
84.55
14.67
24.60
79.23
8.75
29.95
27.40
14.55
89.61
35.48
40.90
17.00
50.53
65.53
85.00
9.84
26.00
50.96
81.70
89.46
80.32
61.04
95.30
61.30
2.59
4.76
14.98
87.33
66.49
88.87
77.05
29.00
15.33
6.40
72.92
38.23
38.00
39.86
28.80
36.96
18.06
91.20
91.61
4.14
89.00
8.20
11.29
21.40
56.78
86.99
27.00
49.60
56.40
26.38
60.93
41.00
62.69
43.10
41.57
77.38
86.20
88.31
43.53
35.00
17.29
26.62
4.25
24.80
78.40
90.30
93.51
15.52
6.80

% growth
1990-2010

Source: Euromonitor International from national statistics

Notes: (a) The cross-sectional data for China refer to urban households only

www.euromonitor.com

133

World Consumer Lifestyles Databook 2011

Video game console households 1990/1995/2002-2010

Table: 2.126

% of total households/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
0.80
4.34
8.54
3.87

% growth
1990-2010
617.2
232.8
96.8
338.6

1995
2.84
10.90
11.70
12.39
0.22
1.73
12.16
1.98
4.42
1.75

2002
4.28
13.66
16.26
16.28
2.00
4.10
15.57
2.58
6.08
3.74

2003
4.45
13.89
16.54
16.77
2.33
4.37
16.13
2.67
6.36
3.76

2004
4.65
14.05
16.86
17.03
2.64
4.68
16.51
2.71
6.58
3.79

2005
4.81
14.09
17.21
17.33
2.96
4.86
16.94
2.75
6.82
3.84

2006
5.01
14.14
17.49
17.31
3.28
4.96
17.23
2.71
7.07
3.87

2007
5.17
14.19
17.09
17.36
3.59
5.11
17.30
2.70
7.35
3.91

2008
5.38
14.30
17.13
17.24
3.91
5.26
17.17
2.72
7.60
3.94

2009
5.57
14.36
16.85
17.11
4.28
5.41
17.06
2.70
7.82
3.99

2010
5.74
14.44
16.81
16.98
4.56
5.50
16.94
2.65
8.07
4.06

14.85
4.99
0.31
5.23
4.47
4.83
13.24
4.04
0.57
3.56
13.04
10.41
13.66
7.98
22.33
5.67
0.29
0.23

21.26
6.68
1.20
6.69
8.55
8.89
15.57
5.55
0.88
6.24
16.07
18.07
18.14
9.94
23.66
9.62
0.71
0.25

22.31
6.78
1.19
6.90
8.77
9.04
16.15
5.75
0.88
6.29
16.83
18.64
18.80
10.11
23.92
9.91
0.77
0.25

23.30
6.67
1.25
7.04
8.94
9.24
16.48
5.94
0.93
6.34
17.29
19.04
18.87
10.39
23.89
10.19
0.84
0.23

24.34
6.70
1.27
7.22
9.19
9.50
16.79
6.09
0.95
6.38
17.93
19.56
19.04
10.47
24.01
10.15
0.87
0.25

24.40
6.64
1.35
7.41
9.36
9.69
16.84
6.31
0.99
6.35
18.56
19.95
18.79
10.37
24.05
10.37
0.91
0.26

24.08
6.68
1.40
7.56
9.50
9.87
16.86
6.47
1.04
6.38
18.68
20.05
18.80
10.31
24.15
10.45
0.94
0.27

24.00
6.60
1.42
7.78
9.50
10.06
16.68
6.67
1.05
6.37
18.47
19.98
18.64
10.22
24.19
10.47
1.00
0.28

23.04
6.61
1.47
7.92
9.56
10.30
16.66
6.84
1.10
6.44
18.48
19.75
18.56
10.18
24.25
10.53
1.07
0.29

22.47
6.59
1.50
8.11
9.54
10.37
16.55
7.05
1.15
6.39
18.37
19.62
18.41
10.13
24.33
10.60
1.08
0.28

4.57
11.58
2.25
19.68
0.34

8.14
13.05
10.08
26.26
2.69
0.31

13.43
14.06
15.37
31.25
5.04
2.09

14.18
14.22
15.55
31.56
5.34
2.19

14.32
14.36
15.90
31.37
5.64
2.30

14.33
14.56
16.10
31.09
5.95
2.44

14.15
14.71
15.94
30.46
6.20
2.52

14.11
14.89
15.87
30.04
6.51
2.65

14.02
15.06
15.79
29.51
6.79
2.79

13.96
15.22
15.70
29.08
7.07
2.90

13.86
15.38
15.56
28.57
7.39
3.01

203.2
32.8
592.5
45.2
2,104.0

6.91
0.47
0.43
16.67
4.07

9.78
3.54
4.49
18.88
10.97

13.89
5.91
5.90
18.53
12.32

14.53
6.13
6.07
18.70
12.46

15.14
6.29
6.24
18.79
12.58

15.24
6.42
6.38
18.94
12.47

15.09
6.64
6.54
19.12
12.50

15.08
6.77
6.68
19.24
12.46

14.98
6.78
6.84
19.36
12.46

14.91
6.87
6.95
19.53
12.43

14.85
6.92
7.12
19.68
12.38

115.0
1,368.1
1,557.8
18.1
204.0

0.62
2.04
8.96
0.03
5.93
0.12
0.49
1.22
1.00
1.36

3.00
13.10
11.44
0.29
15.07
0.24
1.67
1.75
5.16
8.32
1.24
2.05
8.52

4.65
12.55
13.89
0.59
18.27
0.42
2.22
2.08
7.56
14.59
2.50
3.10
10.36

4.87
12.87
14.34
0.65
18.80
0.43
2.31
2.08
7.65
15.13
2.61
3.19
10.66

5.06
13.27
14.80
0.70
19.21
0.50
2.38
2.11
7.78
15.42
2.68
3.30
10.95

5.29
13.39
15.21
0.74
19.63
0.48
2.42
2.14
7.89
15.67
2.77
3.45
11.23

5.53
13.16
15.08
0.77
19.06
0.50
2.52
2.19
7.97
15.73
2.87
3.56
11.48

5.70
13.16
14.86
0.82
19.49
0.56
2.54
2.21
8.11
15.69
2.99
3.62
11.76

5.94
13.06
14.66
0.90
19.46
0.56
2.62
2.25
8.23
15.55
3.13
3.78
12.06

6.15
13.01
14.48
0.86
19.69
0.61
2.69
2.31
8.31
15.40
3.19
3.86
12.36

6.36
12.91
14.30
0.89
19.86
0.59
2.72
2.36
8.46
15.30
3.30
3.97
12.65

919.5
531.6
59.7
2,740.2
234.9
393.2
451.6
92.9
746.8
1,021.2

22.44
5.98
6.47
3.71
14.83
4.47
13.31
12.97
18.36
8.51
5.26
8.06
0.56
2.12
9.45
11.91
18.37
5.38
0.09

22.27
7.71
9.84
5.51
17.68
10.30
16.61
16.18
16.52
8.78
8.59
14.08
2.93
3.18
13.49
16.56
24.28
7.33
0.09

22.44
7.86
10.09
5.78
18.00
11.16
16.78
16.38
16.63
8.87
8.94
14.66
3.00
3.29
14.49
17.18
24.79
7.52
0.09

22.62
8.05
10.31
6.08
18.33
11.38
16.85
16.75
16.69
8.99
9.38
15.05
3.09
3.47
15.19
17.24
24.94
7.77
0.11

22.82
8.16
10.25
6.30
18.62
11.45
16.68
16.99
16.78
9.08
9.73
15.52
3.20
3.60
16.06
17.19
24.88
8.00
0.11

22.99
8.33
10.42
6.57
18.64
11.16
16.29
17.08
16.83
9.18
10.11
15.78
3.23
3.56
15.26
17.21
24.26
8.20
0.11

23.18
8.49
10.46
6.81
18.77
11.11
16.20
17.17
16.95
9.29
10.43
16.19
3.31
3.68
15.09
17.14
24.19
8.46
0.11

23.38
8.62
10.56
7.08
18.85
10.91
15.85
16.85
17.02
9.36
10.81
16.51
3.39
3.65
14.48
17.14
23.73
8.65
0.10

23.54
8.59
10.61
7.38
18.93
10.82
15.70
16.86
17.05
9.46
11.22
16.24
3.48
3.75
14.13
17.10
23.54
8.90
0.11

23.74
8.63
10.67
7.63
18.98
10.64
15.47
16.64
17.18
9.53
11.57
16.05
3.56
3.76
13.65
17.07
23.19
9.12
0.16

20.2
728.2
886.6
218.2
86.7
1,099.8
91.5
103.8
0.2
36.2
975.2
1,012.4

4.03
0.39
1.17
8.82
2.35
2.19
0.41
6.60
1.67
0.12
9.05
0.98
8.64
1.52
18.78
0.67
0.22

6.78
19.76
1.04
1.08
2.40
10.16
0.89
8.08
8.16
17.14
7.00
1.08
1.44
5.35
8.32
13.09
2.42
0.06

320.8
586.9
590.2
154.8
180.0
270.1
2,447.2
150.8
321.7
884.8
103.0
1,899.9
113.1
566.3
29.6
1,470.3
28.1

86.4

155.0
105.3
77.2
276.6
149.0

Source: Euromonitor International from national statistics

134

Euromonitor International 2011

Section 2 World lifestyle trends Consumer Technology

Mobile telephone households 1990/1995/2002-2010

Table: 2.127

% of total households/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China (a)
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1.40
0.13

1995
0.48
0.23
21.50
13.80

0.00
0.16

0.07
1.80

0.10

2.00

0.88
0.01

0.02
10.00
13.62
0.10

1.51
2.26
0.06

8.76
0.19
20.00
1.85

7.00
2.92
0.03
1.23
0.57

4.40
18.00
10.09
1.45
10.94
8.00
1.00

0.08
0.06
0.53
0.63
3.63
0.01

1.44
7.10
10.30
9.20
30.43
1.24

1.25

14.30
0.60

1.41
0.13
2.09

9.76
2.35
12.13

0.77

11.40
13.20

5.39

23.90

0.08
0.05
2.49
1.33
0.90
0.55
0.83
1.66

0.13
2.20
2.03
0.20
2.73
22.89
7.70
14.90
6.86
16.56

0.24

11.92
4.99
33.54
6.30
0.19
2.95
0.05
4.10

14.10
0.84
8.57
0.01

0.07
45.06
8.65
24.40
2.73

10.15
0.34

2002
17.10
13.70
72.00
76.70
17.00
12.00
72.90
15.96
10.01
20.40
8.30
51.60
51.04
29.49
12.80
45.45
80.00
84.00
25.85
7.28
58.30
88.20
62.00
69.80
68.80
84.70
50.60
3.73
6.40
17.60
72.70
78.00
68.90
78.60
48.00
21.40
10.08
78.00
58.00
35.80
48.56
22.34
62.97
11.00
78.30
69.33
1.32
90.71
0.70
9.67
30.24
33.50
69.30
10.00
37.60
74.48
39.97
85.40
51.36
82.00
35.00
86.70
67.81
80.40
73.22
58.70
30.00
28.43
49.59
1.00
9.70
82.89
65.00
58.96
33.80
0.88

2003
25.10
19.14
76.56
80.80
24.20
19.80
80.70
18.43
13.04
31.10
13.20
53.90
58.69
40.83
18.90
55.80
89.80
85.00
33.87
11.80
67.90
92.00
66.00
73.00
71.75
90.00
66.60
7.77
10.10
21.40
78.20
80.90
71.80
83.30
49.70
30.90
15.33
84.30
64.70
49.30
57.14
28.24
77.31
17.70
84.00
71.30
2.26
92.94
1.70
15.50
36.00
44.40
80.10
17.60
45.40
79.10
48.58
92.83
61.80
80.10
40.20
91.65
73.71
86.00
78.20
69.60
46.00
36.42
54.51
1.57
15.70
86.60
75.86
64.29
35.30
2.40

2004
35.00
25.91
80.33
86.80
32.70
29.70
86.00
20.82
16.81
57.20
23.80
59.00
65.15
51.85
28.60
67.68
94.90
90.00
43.20
17.80
72.80
92.00
70.00
72.10
74.33
92.75
69.80
12.30
15.00
24.76
84.30
83.70
72.90
85.10
51.29
42.70
22.24
87.86
68.60
61.00
64.93
35.30
84.40
41.50
88.20
73.50
7.70
93.47
3.60
20.80
42.40
54.00
79.00
27.80
55.00
83.70
52.70
95.80
74.00
87.00
49.60
94.76
76.89
90.30
79.90
79.70
58.56
46.10
67.15
2.37
26.20
89.89
77.61
69.23
36.50
4.60

2005
44.88
33.66
83.38
89.12
47.80
40.80
88.00
23.11
21.23
64.00
31.78
64.20
70.75
64.59
43.20
78.99
96.80
92.00
53.34
25.00
80.00
92.00
73.12
76.40
75.54
94.95
79.90
17.60
20.40
28.20
89.00
86.40
78.40
85.30
51.30
55.00
31.24
90.00
75.00
71.00
71.90
42.00
85.50
58.80
91.03
75.40
16.50
94.00
6.56
27.00
49.70
65.20
81.37
36.00
63.03
87.60
57.90
97.41
79.70
87.00
58.50
96.28
79.96
93.00
84.20
85.00
66.00
55.64
72.62
3.50
30.20
91.28
80.00
73.50
37.60
7.50

2006
58.40
41.84
85.89
90.63
59.80
52.00
90.00
25.32
26.22
64.00
41.17
67.70
75.28
73.83
63.74
85.38
98.36
94.00
63.80
30.20
83.00
92.00
74.30
80.60
79.46
97.08
84.40
21.88
27.30
32.83
90.00
87.20
83.90
88.00
60.00
66.00
41.73
92.09
85.00
77.00
79.10
47.00
85.67
59.10
92.00
76.96
28.50
95.00
13.80
34.90
56.60
73.10
85.60
76.70
71.92
90.20
64.40
98.19
85.40
90.00
67.50
97.16
80.92
95.00
87.45
88.00
70.70
64.05
80.00
5.00
30.90
94.00
83.00
77.32
39.10
12.00

2007
67.60
50.34
87.84
91.90
70.60
61.43
91.62
27.44
31.70
66.60
47.92
71.40
78.82
80.46
75.70
89.89
99.00
95.00
72.48
35.50
87.00
92.01
76.90
81.80
81.55
98.29
86.40
26.34
33.74
36.96
91.06
89.30
85.80
89.95
90.00
73.47
52.17
93.42
90.41
77.50
84.60
55.20
86.95
59.66
92.88
78.50
39.10
97.03
19.50
42.91
63.10
79.30
87.20
82.40
80.37
91.90
67.60
98.88
88.50
90.00
72.90
97.70
88.10
96.24
88.90
90.09
74.20
70.81
86.11
6.37
53.85
96.20
81.00
80.72
40.24
17.30

2008
73.60
57.79
89.42
92.50
81.70
68.56
92.90
29.47
37.60
70.10
54.61
73.20
81.66
84.87
82.30
92.84
99.27
95.00
78.49
40.50
90.00
92.09
78.89
86.30
83.44
98.95
88.00
30.21
39.25
40.66
92.25
90.53
87.30
91.28
93.70
78.04
61.50
94.29
93.42
81.90
89.37
65.85
88.96
60.39
93.69
79.94
49.70
97.92
24.20
51.60
70.10
83.50
87.00
86.60
86.56
94.00
72.30
99.43
88.50
92.00
80.10
98.09
89.10
97.25
90.08
91.70
77.20
75.93
87.19
7.74
76.80
97.60
81.56
83.50
41.30
22.40

2009
78.40
64.49
90.67
93.07
85.50
74.00
93.75
31.42
44.10
73.49
59.66
75.81
83.70
87.81
86.20
94.74
99.37
98.00
82.84
44.96
92.30
92.28
80.42
90.31
85.17
99.26
90.40
33.60
44.68
43.52
93.38
91.56
88.77
92.70
97.10
81.45
67.66
95.02
95.61
87.00
92.59
74.74
92.24
61.25
94.34
81.30
58.30
98.55
27.79
59.13
75.67
86.67
87.37
90.20
90.91
95.13
75.95
99.68
87.20
93.78
84.79
98.44
90.90
98.00
91.14
92.83
80.00
79.60
87.63
8.87
81.41
98.49
82.64
85.92
42.30
27.50

% growth
2010 1990-2010
81.20
69.52
91.72
6,451.4
93.61
71,904.5
88.00
78.70 58,303,386.6
94.31 58,454.8
33.28
50.78
48,918.8
76.25
63.73
78.30
8,797.7
85.37 956,334.7
89.78
88.80
95.95
6,254.5
99.42
97.00
4,188.5
85.66 137,495.0
49.08
93.90
92.48
1,221.1
81.66
2,699.2
93.38 274,593.3
86.73
6,976.8
99.41
17,340.4
91.86
37.32
49.39
45.27
53,561.5
94.50 154,003.0
92.47
17,262.0
90.20
14,216.8
93.90
2,488.2
98.36 1,756,342.2
84.20
72.39
95.72
7,557.6
97.06
89.47
94.51
6,591.2
81.47 62,504.0
94.47
4,415.5
62.18
94.78
82.56
10,622.2
65.02
98.99
1,737.5
31.50
65.22
79.29
89.00 116,089.4
88.14 160,170.6
92.66
93.90
96.07
3,758.2
78.65
5,822.8
99.78
10,987.0
88.54
15,871.0
95.05
11,305.3
87.84
98.77
5,854.0
92.27
98.55
870.6
92.05 27,043.4
93.68
82.00
82.59
88.09 36,449.4
10.03
85.15
99.05
602.5
83.88
9,944.5
87.98
926.3
43.23 300,204.3
32.20

Source: Euromonitor International from national statistics

Notes: (a) The cross-sectional data for China refer to urban households only

www.euromonitor.com

135

World Consumer Lifestyles Databook 2011

Internet users 1990/1995/2002-2010

Table: 2.128

000/% growth
1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

100.0
10.0
0.1

100.0

5.0

20.0
30.0
100.0

5.0
10.0
25.0

1995
0.5
30.0
500.0
150.0
0.2
0.3
100.0
5.0
170.0
10.0
1,220.0
50.0
60.0
68.6
24.0
150.0
200.0
5.0
20.0
40.0
710.0
950.0
1,500.0
80.0
200.0
70.0
250.0
50.0
2.6
40.0
50.0
300.0
2,000.0
1.0
1.8
0.2
3.5
30.0
94.0

50.0
30.0

10.0
5.0
50.0
40.0

50.0
2,000.0

1.0
1,000.0
180.0
280.0
0.2
8.0
20.0
250.0
150.0
17.0
220.0
2.0
100.0
28.0
57.0
280.0
366.0
150.0
450.0
250.0
250.0
45.0
1.0
50.0
22.0
2.5
1,100.0
25,000.0
27.0

2002
500.0
4,100.0
11,316.9
2,955.4
412.1
891.2
4,756.9
270.0
16,388.8
716.6
60.0
19,287.9
3,487.4
59,100.0
1,890.0
793.2
2,438.4
3,451.1
537.9
1,982.7
563.5
3,245.5
18,057.2
40,145.8
1,613.6
2,918.8
1,693.4
16,580.0
4,500.0
3,168.0
1,018.7
1,125.2
16,147.0
59,220.0
307.5
250.0
400.0
250.0
512.8
613.4
7,842.0
12,143.1
700.0
9,857.6
2,340.5
420.0
3,305.5
4,000.0
2,400.0
3,500.0
8,107.0
2,005.2
1,443.0
6,000.0
1,400.0

2003
700.0
4,530.0
11,836.9
3,473.7
350.0
1,607.0
5,153.3
310.0
23,976.7
943.9
100.0
20,317.0
4,064.3
79,500.0
3,084.2
1,013.9
3,491.7
4,108.3
569.7
3,000.0
613.1
3,608.0
21,767.3
46,016.3
1,961.8
3,557.1
2,191.2
18,480.0
5,100.0
4,800.0
1,379.4
1,264.5
16,822.1
61,640.0
444.0
300.0
1,000.0
567.0
626.1
894.9
8,643.0
13,308.3
121.5
1,000.0
10,608.2
2,446.5
750.0
3,568.3
8,000.0
3,147.2
4,000.0
9,521.1
3,091.9
1,942.8
12,000.0
1,800.0

1,936.7
2,160.0
554.3
3,100.0
27,887.3
8,412.3
6,297.5
4,601.8
10,720.0
4,800.0
505.5
7,783.7
14.0
900.0
1,016.8
33,544.6
172,834.3
1,244.0
1,500.0

2,236.5
2,316.4
635.2
3,283.0
30,892.2
16,718.5
7,097.6
4,894.8
11,740.0
6,000.0
630.0
8,548.3
20.0
1,500.0
1,110.0
38,676.1
183,195.7
1,934.8
3,098.0

2004
1,500.0
6,153.6
12,364.3
4,443.5
408.0
2,461.1
5,581.2
400.0
35,069.5
1,412.2
170.0
21,092.2
4,544.2
94,000.0
3,865.9
1,375.5
3,614.1
4,372.2
624.6
3,900.0
717.9
3,784.2
23,736.8
53,326.6
2,365.2
3,862.9
2,802.6
22,000.0
5,628.1
5,241.6
1,517.8
1,496.6
19,375.8
79,480.0
629.5
400.0
1,054.9
600.0
889.5
1,073.6
10,636.5
14,699.3
160.0
3,500.0
11,350.9
2,513.2
1,769.0
3,573.2
10,000.0
3,875.7
4,400.0
12,439.2
3,332.8
3,259.6
18,500.0
2,360.0
2,325.4
2,649.0
2,847.3
815.2
3,523.0
34,435.4
18,697.8
7,565.6
5,027.4
12,210.0
6,970.0
835.0
10,242.5
36.0
1,650.0
1,185.0
39,338.3
194,159.0
2,207.1
6,345.0

2005
1,920.0
6,863.5
12,848.7
4,774.7
678.8
2,600.0
6,229.3
480.0
39,118.0
1,545.6
250.0
23,151.3
5,080.8
111,846.7
4,738.5
1,472.4
3,595.7
4,482.1
783.0
9,025.8
827.6
3,906.0
26,156.4
56,623.0
2,655.3
3,916.3
3,927.2
27,000.0
7,896.0
5,732.0
1,742.3
1,685.9
20,525.7
85,290.0
719.8
450.0
1,111.0
700.0
1,054.3
1,237.4
12,465.3
18,748.7
180.0
4,600.0
13,216.2
2,578.2
5,000.0
3,800.6
10,500.0
4,759.9
4,614.8
14,824.8
3,690.3
4,651.5
21,800.0
3,000.0
2,592.1
2,602.8
2,972.5
936.7
3,600.0
34,961.3
20,617.3
7,691.1
4,824.7
13,210.0
9,909.0
953.8
11,002.7
48.3
1,760.0
1,635.6
42,182.4
205,766.9
3,354.9
10,711.0

2006
2,460.0
8,183.7
13,614.5
5,261.0
1,023.9
2,693.5
6,720.6
580.0
53,020.0
2,083.2
370.0
23,623.0
5,680.8
138,981.8
6,705.0
1,684.6
4,900.7
4,706.3
950.6
9,866.8
854.0
4,192.5
28,765.7
59,454.6
3,575.5
4,204.7
4,731.4
32,200.0
10,575.7
6,270.8
2,341.4
1,899.1
22,407.2
87,540.0
796.9
500.0
2,770.3
800.0
1,222.7
1,487.6
13,474.8
21,282.2
200.0
6,100.0
13,717.8
2,865.8
8,000.0
3,860.1
12,000.0
5,832.4
5,000.0
17,012.9
4,028.2
5,312.0
25,688.6
4,700.0
2,675.1
2,738.6
3,022.4
1,083.1
3,700.0
37,305.3
21,950.8
7,997.5
4,795.0
14,520.0
11,413.0
1,294.9
13,148.8
64.8
2,100.0
2,200.9
41,687.4
210,720.4
4,139.8
14,683.8

2007
3,200.0
10,246.4
14,483.0
5,762.6
1,255.0
2,809.8
7,294.7
1,000.0
58,709.1
2,570.4
546.7
24,116.0
6,088.8
212,654.4
12,331.9
1,835.3
5,332.3
4,630.0
1,440.9
12,849.7
888.8
4,267.8
40,786.8
61,888.7
3,986.9
4,502.2
5,347.3
46,004.5
13,000.0
6,859.7
2,636.9
3,336.0
24,190.4
94,655.2
1,188.1
619.4
3,001.5
900.0
1,342.5
1,674.7
14,791.5
23,862.1
230.0
6,713.2
14,125.8
2,924.9
10,000.8
4,103.4
17,500.0
7,184.1
5,296.5
18,532.2
4,478.8
6,070.4
35,002.7
7,404.1
3,259.1
2,894.3
3,333.6
1,140.5
3,966.0
37,794.1
24,276.7
7,511.4
5,679.3
14,760.3
13,416.0
1,721.7
20,901.0
70.0
3,032.0
2,662.0
45,729.2
231,505.5
5,760.8
17,872.0

2008
3,500.0
11,212.2
15,104.0
6,075.4
1,491.2
2,934.1
7,545.6
1,193.4
64,944.0
3,012.0
725.4
25,509.9
6,536.7
302,254.9
17,329.7
1,956.5
6,498.1
4,640.6
2,197.5
14,715.7
946.8
4,438.2
43,847.0
64,092.1
4,587.3
4,657.2
6,111.5
51,745.8
18,000.0
7,507.1
2,899.1
4,187.8
26,541.5
95,979.0
1,411.2
1,707.4
3,361.0
991.5
1,432.3
1,833.8
15,074.0
25,619.1
255.0
10,461.5
14,448.5
3,046.9
23,982.3
4,317.1
18,500.0
8,815.4
5,619.7
20,244.7
4,711.8
6,925.3
37,936.1
9,072.2
3,660.3
3,063.5
3,850.6
1,162.3
4,187.0
38,998.5
26,509.4
8,203.1
5,823.4
15,167.6
16,098.6
2,799.6
25,404.3
84.5
4,852.2
3,229.2
47,998.9
230,632.8
7,277.6
20,834.0

2009
4,700.0
13,694.0
15,810.0
6,143.3
2,420.0
2,642.5
8,112.9
1,102.5
75,982.4
3,395.1
749.6
26,959.5
7,008.7
388,922.0
22,537.6
2,233.7
6,680.7
4,750.4
3,351.8
20,135.7
971.7
4,393.1
44,624.9
65,125.3
4,971.3
4,873.3
6,176.5
61,337.8
20,000.0
8,213.5
3,042.5
4,525.4
29,234.6
99,181.9
1,642.3
5,299.4
3,996.1
1,100.0
1,503.5
1,964.0
15,354.5
31,019.6
280.0
13,212.9
14,871.6
3,400.4
43,989.4
4,431.1
20,431.3
9,157.8
8,278.5
22,452.1
5,168.3
7,786.6
40,853.4
9,773.8
4,107.4
3,234.8
4,063.5
1,298.5
4,420.3
39,400.9
28,118.7
8,398.3
6,152.5
16,146.9
17,483.1
3,499.5
27,232.9
80.4
7,770.4
3,449.0
51,444.1
245,433.8
8,918.0
23,382.3

% growth
2010 1990-2010
5,329.2
14,242.4
16,404.4
16,304.4
6,446.5 64,365.4
2,997.9
2,881.1
8,406.6 8,406,484.6
1,329.3
84,068.2
3,747.9
916.3
28,178.3 28,078.3
7,660.3
418,930.8
25,739.5
2,414.4
7,113.7
4,806.2 96,025.0
3,875.4
22,379.4
986.8
4,596.9 22,884.5
46,737.2 155,690.8
65,950.2 65,850.2
5,453.4
5,248.2
6,553.1
74,886.3
28,406.6
9,159.4
3,128.7
5,006.6 100,032.2
31,198.1 311,881.3
100,535.7 402,042.7
1,819.7
6,379.4
4,515.2
1,281.9
1,590.1
2,098.2
16,518.0
32,101.1
311.3
15,107.2
14,956.5
29,813.0
3,727.1
53,363.0
4,490.9
14,869.7
22,885.7
10,059.2
9,458.0
23,859.2
5,545.5
8,358.7
45,511.7
11,133.2
4,434.4
3,466.5
4,139.9
1,337.8
4,768.0
40,534.4 405,243.6
30,640.7 612,714.2
8,464.6
16,829.1
6,334.0
15,735.1
16,762.4
19,824.2
4,029.8
29,296.2
107.2
9,083.2
3,729.7
53,165.8 106,231.7
248,162.5
12,308.1
10,345.2
25,495.5

Source: International Telecommunications Union/World Bank/Trade Sources/Euromonitor International

136

Euromonitor International 2011

Section 2 World lifestyle trends Transport

Transport

Passenger car households 1990/1995/2002-2010

Table: 2.129

% of total households/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China (a)
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
10.64
25.21
73.40
63.55
9.47
18.00
76.10
7.06
25.05
17.50
4.84
60.39
14.16
0.02
13.00
32.51
46.50
64.21
3.63
4.79
22.10
66.00
76.50
70.15
50.80
11.78
28.82
0.11
2.90
9.15
62.80
46.82
64.78
77.30
23.50
6.85
3.03
80.00
15.90
26.40
30.55
16.36
31.71
8.20
64.00
69.30
7.50
73.00
4.60
4.36
4.15
31.81
44.00
8.80
17.77
44.21
18.94
30.66
40.50
68.69
2.49
40.34
63.54
84.90
72.00
29.10
3.60
12.25
16.68
14.26
19.60
81.87
67.00
84.50
9.83
0.02

1995
14.14
34.28
77.38
66.95
13.02
28.00
82.00
9.19
29.51
23.90
4.47
62.87
18.02
0.04
13.00
44.45
54.40
67.63
6.25
6.51
29.00
69.00
79.50
72.76
57.38
14.44
34.70
1.18
3.87
11.90
65.86
53.72
74.72
80.00
25.75
22.90
4.13
88.50
21.80
33.61
39.10
24.58
43.18
15.30
68.00
72.06
7.63
76.01
5.93
7.07
7.95
39.40
51.96
11.51
28.00
58.50
25.87
34.60
36.50
69.90
12.92
43.95
69.02
81.60
77.00
48.00
5.95
16.08
21.75
22.18
25.00
90.75
69.00
85.51
13.25
0.49

2002
19.39
32.74
82.96
81.53
18.60
47.10
82.80
12.52
33.32
37.50
4.59
63.80
22.12
0.35
11.55
55.30
65.90
70.96
14.14
7.74
37.90
72.35
79.00
74.10
60.61
17.20
41.90
2.63
5.70
13.80
78.34
56.70
58.80
84.41
38.00
22.90
4.83
95.78
36.00
43.00
52.69
35.24
55.48
14.08
74.00
77.80
9.08
77.62
6.50
13.49
10.23
47.50
61.92
18.40
37.60
79.45
40.59
34.80
40.50
79.40
27.43
65.59
73.53
83.80
84.77
58.20
8.80
18.20
25.59
30.67
29.81
96.13
74.23
85.70
17.23
1.10

2003
20.13
32.30
83.66
83.48
18.20
49.17
84.10
12.30
33.73
39.30
4.77
62.50
22.80
0.55
11.20
53.50
68.30
71.34
15.70
7.29
39.80
75.00
80.00
75.60
63.53
17.58
47.50
2.68
5.88
13.91
79.32
57.20
58.00
86.40
33.68
20.80
4.90
95.88
37.00
45.00
54.51
36.60
55.89
14.10
75.00
78.51
9.60
77.68
6.56
14.50
9.50
44.70
62.85
20.10
34.30
82.22
42.54
35.30
43.10
78.70
24.70
66.04
73.83
83.30
85.60
57.40
9.52
18.80
25.80
31.44
30.20
96.40
75.17
85.89
17.73
1.09

2004
20.85
32.00
84.34
85.39
14.70
51.10
85.20
12.45
34.12
41.20
5.00
62.10
23.50
0.90
10.71
55.10
69.22
71.71
16.75
6.98
41.60
75.55
80.70
75.50
66.63
17.95
48.30
2.69
6.05
14.13
80.09
57.30
58.30
86.00
31.20
19.30
4.99
95.96
38.51
46.00
55.97
37.82
55.82
14.23
75.00
79.19
9.76
77.81
6.61
15.77
9.55
46.00
63.80
23.00
33.00
85.64
43.20
35.46
45.80
78.60
22.44
66.39
74.20
84.80
86.40
58.00
9.89
21.00
26.26
32.21
30.90
96.62
74.91
86.60
18.21
1.05

2005
21.45
31.80
85.00
86.50
27.10
52.84
86.30
13.04
34.60
42.60
5.20
61.70
24.10
1.40
10.08
54.48
69.30
72.06
17.90
6.70
43.60
74.86
81.43
76.80
68.80
18.49
47.38
2.70
6.14
14.39
80.51
57.70
60.70
83.90
31.10
18.50
5.11
96.05
41.00
45.00
57.40
38.96
54.80
14.39
75.95
80.04
9.60
78.00
6.66
16.80
9.69
47.40
64.74
21.70
34.17
87.75
45.40
35.10
48.60
79.59
21.50
66.72
75.40
84.60
87.00
58.40
10.88
20.20
26.82
32.95
31.40
96.81
73.88
87.13
18.66
1.00

2006
22.28
32.15
85.62
84.16
18.00
54.29
87.30
13.82
35.00
44.20
5.39
59.70
24.70
1.82
11.00
56.25
70.80
72.40
19.04
6.76
47.00
72.00
82.30
77.00
70.70
18.94
48.04
2.84
6.27
14.66
80.25
60.40
59.60
83.90
33.92
20.33
5.25
96.15
45.00
50.00
58.68
40.24
51.64
14.57
76.56
80.80
9.15
78.30
6.70
17.81
9.84
49.50
65.57
23.40
35.33
89.24
47.00
35.00
51.85
79.80
22.80
67.04
76.40
84.91
87.59
59.10
11.53
20.10
27.40
33.68
31.80
96.95
74.36
87.52
19.18
1.01

2007
22.97
32.62
86.23
82.98
18.30
55.52
88.15
14.69
35.25
45.70
5.57
60.00
25.40
2.58
11.80
58.40
72.60
72.73
20.02
7.10
48.00
72.66
82.70
76.70
72.40
19.31
49.70
3.05
6.50
14.91
80.54
60.90
60.30
84.46
40.20
21.93
5.41
96.25
47.86
52.00
59.80
41.48
49.02
14.75
77.12
81.40
8.69
78.57
6.75
18.48
10.03
52.50
66.42
23.10
36.46
90.54
44.40
38.30
54.13
80.10
24.03
67.34
77.30
85.21
88.13
58.70
12.15
20.00
27.91
34.38
32.40
97.08
75.01
87.82
19.65
1.05

2008
23.64
33.09
86.82
82.15
19.60
56.58
88.89
15.60
35.57
47.10
5.73
59.80
26.10
3.33
12.71
58.10
73.90
73.05
20.89
7.70
49.64
73.31
83.14
77.10
73.93
19.85
51.22
3.31
6.75
15.15
80.89
61.69
60.00
85.01
43.35
23.32
5.60
96.37
50.07
56.00
60.69
42.51
55.29
14.91
77.63
82.11
8.20
78.86
6.82
19.13
10.20
54.70
67.23
27.10
37.57
91.65
46.00
39.74
55.84
80.35
25.15
67.63
77.40
85.51
88.60
58.40
12.74
21.30
28.40
35.05
32.90
97.29
74.00
88.08
20.11
1.08

2009
24.30
33.55
87.39
81.52
19.50
57.45
89.45
16.01
35.93
48.40
5.88
59.58
27.00
3.91
13.55
59.16
74.78
73.36
21.64
8.35
51.21
73.94
83.59
77.47
75.22
20.48
52.70
3.58
6.93
15.40
81.25
62.54
60.47
85.50
46.50
24.53
5.83
96.46
51.89
58.83
61.52
43.75
49.97
15.08
78.11
82.75
7.96
79.12
6.90
19.75
10.39
56.52
68.02
28.60
38.67
92.54
47.27
40.34
57.65
80.54
26.12
67.90
77.76
85.80
89.03
58.64
13.29
23.10
28.91
35.69
33.40
97.42
74.53
88.28
20.57
1.12

2010
24.94
33.95
87.93
81.14
19.64
58.16
89.89
16.36
36.23
49.50
6.03
59.32
27.50
4.70
14.35
60.32
75.48
73.66
22.29
8.87
52.62
74.56
84.00
77.78
76.41
21.00
54.12
3.86
7.10
15.65
81.60
63.37
61.14
85.90
47.90
25.78
6.07
96.58
53.26
60.98
62.17
44.78
50.59
15.23
78.54
83.29
7.96
79.33
6.99
20.31
10.62
57.88
68.78
29.80
39.74
93.24
48.34
40.53
59.26
80.70
26.97
68.16
78.20
86.06
89.41
59.03
13.82
24.38
29.42
36.30
33.80
97.61
75.21
88.47
21.02
1.16

% growth
1990-2010
134.4
34.7
19.8
27.7
107.3
223.1
18.1
131.9
44.6
182.9
24.7
-1.8
94.2
21,648.0
10.4
85.5
62.3
14.7
514.0
85.2
138.1
13.0
9.8
10.9
50.4
78.3
87.8
3,481.1
144.6
71.1
29.9
35.4
-5.6
11.1
103.8
276.3
100.1
20.7
235.0
131.0
103.5
173.8
59.6
85.8
22.7
20.2
6.1
8.7
51.9
365.9
155.6
81.9
56.3
238.7
123.7
110.9
155.2
32.2
46.3
17.5
984.8
68.9
23.1
1.4
24.2
102.9
283.8
99.1
76.4
154.5
72.4
19.2
12.3
4.7
113.8
4,835.8

Source: Euromonitor International from national statistics

Notes: (a) The cross-sectional data for China refer to urban households only

www.euromonitor.com

137

World Consumer Lifestyles Databook 2011

Transport services consumer expenditure 1990/1995/2002-2010

Table: 2.130

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
57.45
143.89
309.69
291.18

% growth
1990-2010
14.0
124.7
155.5
91.9

15.36
117.97
58.59
61.65
43.48

1995
36.72
237.07
324.19
323.76
6.48
24.86
141.92
71.17
95.73
51.14

2002
32.44
101.30
362.02
320.14
11.26
25.86
125.31
85.97
67.36
92.94

2003
35.32
132.75
420.40
391.41
12.96
41.88
152.34
83.16
73.43
120.98

2004
42.18
155.43
505.86
458.11
13.71
50.60
174.83
84.52
83.60
136.30

2005
44.34
180.25
551.79
474.00
15.29
61.29
180.79
88.16
111.06
155.90

2006
46.55
201.66
579.77
497.36
21.08
74.38
198.32
98.30
136.20
174.80

2007
52.71
247.87
706.81
552.94
29.43
92.10
230.75
111.55
169.42
227.14

2008
62.64
304.67
772.61
597.64
43.12
124.64
254.15
135.76
198.82
238.60

2009
61.56
286.87
685.04
565.64
48.70
111.31
216.76
145.54
200.92
171.07

2010
65.46
323.27
791.14
558.77
53.17
125.66
222.93
148.61
259.42
157.53

247.02
1.20
1.00
67.47
111.09
35.92
272.08
49.29
22.59
17.26
261.89
231.92
246.77
163.65
273.89
44.56
13.45
2.26
19.29
194.63
67.42
156.87
348.39
64.88
0.05

229.66
68.89
3.02
120.77
74.44
54.55
284.46
102.13
35.21
59.87
290.40
251.29
348.42
247.75
561.91
64.96
13.97
6.80
23.78
282.10
151.17
245.28
525.34
61.76
25.85

240.12
79.53
9.05
110.98
60.97
72.76
185.28
159.27
33.32
104.05
269.44
262.04
299.13
241.73
539.36
78.40
23.89
11.89
36.34
336.67
110.61
220.36
366.53
69.10
30.68

262.62
85.02
9.94
107.29
67.28
102.22
216.99
189.56
26.84
133.85
330.24
319.08
361.37
311.74
516.78
95.87
27.14
14.56
39.18
448.05
103.60
275.72
379.80
70.11
35.10

301.06
101.64
11.70
141.53
68.84
129.08
259.20
193.55
27.82
162.44
375.73
374.60
415.66
356.99
542.48
116.19
37.67
16.55
53.96
509.90
126.62
310.38
402.10
81.81
52.99

346.88
121.10
13.14
172.36
87.79
133.68
264.06
200.60
32.87
186.50
401.33
396.45
439.43
413.73
572.01
125.88
41.74
19.04
67.41
529.87
150.50
323.13
468.34
96.02
65.31

398.48
138.54
15.43
185.18
79.89
183.69
273.48
224.71
36.40
224.26
419.17
423.74
480.50
463.68
612.80
134.87
45.19
22.26
78.18
576.71
153.00
338.74
441.26
106.59
83.86

436.34
156.65
16.54
236.09
76.62
215.68
298.88
244.57
44.48
253.66
491.80
484.85
546.28
555.59
677.48
163.33
53.49
28.00
94.50
707.01
177.75
388.03
450.81
121.52
105.60

445.54
177.18
20.60
272.46
72.42
287.47
328.00
273.96
53.91
378.94
554.97
537.75
616.88
629.56
707.93
184.63
56.95
33.12
127.12
776.47
218.88
413.61
492.36
147.09
125.09

406.81
171.32
22.44
259.17
79.23
244.85
280.71
282.72
62.91
302.77
477.72
512.18
586.31
599.68
693.09
160.04
57.49
34.22
144.65
618.56
207.23
384.60
477.95
146.15
106.67

459.34
202.00
25.82
312.71
75.12
249.10
259.03
294.67
71.09
319.43
500.88
502.69
570.55
518.11
744.34
178.54
76.61
44.25
159.91
565.02
227.45
380.81
597.36
157.67
116.72

86.0
16,789.6
2,493.2
363.5
-32.4
593.6
-4.8
497.8
214.7
1,750.4
91.3
116.7
131.2
216.6
171.8
300.7
469.8
1,857.3
728.9
190.3
237.4
142.8
71.5
143.0
253,653.7

247.87
41.06
57.12
30.59
106.76

321.96
33.44
32.37
56.21
146.82
13.22
31.05
187.08
398.90
9.06
487.04
4.95
104.70
21.21
41.89
142.85
46.41
45.60
159.03
31.95
537.17
36.19
54.80
129.31
242.69
174.04
257.97
362.96
96.38
73.97
47.10
60.44
10.35
11.01
356.38
416.27
183.27
83.83
9.35

415.19
62.67
73.22
47.45
327.75
23.79
26.85
220.61
353.33
15.67
519.22
9.79
102.06
25.48
86.09
155.03
59.61
30.87
133.37
41.45
441.50
63.74
80.18
83.63
201.04
194.28
320.67
307.78
111.20
64.33
55.53
102.94
25.06
8.09
422.59
626.58
225.56
126.97
16.59

411.55
77.06
107.03
52.29
337.47
28.64
34.18
260.68
452.45
18.03
589.30
11.42
107.77
26.82
93.89
181.48
66.64
39.86
139.17
58.22
482.04
83.91
99.41
125.42
211.85
241.06
387.32
356.26
111.89
68.89
65.79
159.26
37.56
11.41
431.59
715.47
238.10
105.48
18.53

430.95
96.37
137.83
58.32
348.62
35.98
39.49
310.47
530.40
21.02
638.64
13.69
118.12
30.41
102.88
205.73
84.67
56.80
141.66
63.20
530.33
104.65
115.87
164.72
224.36
294.54
442.97
399.77
128.16
76.07
69.96
185.06
49.17
12.87
515.75
826.45
252.31
126.57
20.79

477.12
99.00
148.21
66.20
378.37
33.98
41.93
327.30
590.37
28.07
726.05
16.79
128.21
35.98
114.15
215.89
128.17
73.77
151.23
56.07
514.59
130.61
120.55
182.96
259.40
317.50
467.90
405.33
140.96
84.17
73.61
218.35
50.10
17.76
635.97
876.07
259.84
154.54
24.61

512.52
123.15
162.73
76.91
399.56
38.35
47.04
355.18
541.74
28.50
783.30
18.81
137.42
44.53
128.01
230.86
162.14
101.31
169.25
65.39
528.26
142.91
122.75
192.12
289.01
344.48
520.17
420.55
143.74
96.80
76.02
227.82
74.23
22.79
686.38
939.04
270.14
194.35
28.64

580.61
169.42
190.64
99.89
422.06
114.77
54.24
410.28
605.74
30.99
914.13
21.54
156.76
54.34
152.32
278.15
229.42
129.51
195.66
83.78
573.49
175.54
144.22
208.65
303.25
396.47
611.01
451.55
149.37
106.85
85.70
257.25
87.96
30.25
771.66
1,097.53
275.91
268.79
33.97

686.02
193.16
209.36
118.19
432.65
189.08
65.12
454.20
580.92
35.46
928.93
22.15
190.42
65.14
189.57
308.71
248.23
172.85
221.91
101.10
594.85
215.93
173.65
196.93
260.37
431.18
683.34
514.13
158.07
113.84
97.93
267.57
47.62
38.92
878.76
1,076.05
282.79
366.75
45.53

616.31
138.48
185.74
113.98
343.44
192.07
66.56
422.28
490.99
31.30
779.08
24.98
191.90
65.31
149.35
273.23
178.63
139.30
237.01
82.38
476.68
208.36
164.78
200.63
222.19
388.48
600.00
510.83
150.86
102.29
94.85
209.08
38.27
26.80
825.75
890.68
278.72
458.76
47.68

636.41
119.08
171.57
127.81
387.86
183.25
67.36
417.38
534.00
34.96
876.74
28.17
217.94
75.52
160.03
276.52
180.68
153.39
261.61
70.28
537.83
215.93
159.81
242.68
258.56
377.53
664.35
525.08
166.17
109.58
92.35
252.73
42.45
29.49
836.53
914.10
287.26
364.96
50.30

156.8
190.0
200.4
317.8
263.3

26.09
170.07
374.26
5.52
334.66
3.48
59.32
15.51
10.87
86.25
47.81
50.79
106.07
261.42
21.53
8.23
98.56
166.27
104.63
243.79
283.18
69.32
35.32
27.33
52.89
21.28
360.75
356.20
157.03
43.34
2.59

718.2
89.0
153.6
320.8
262.3

158.2
145.4
42.7
533.1
162.0
710.4
267.4
386.8
1,371.8
220.6
277.9
202.0
146.6
105.7
902.9
1,842.2
146.2
55.5
260.8
172.5
85.4
139.7
210.2
237.9
377.9
38.6
131.9
156.6
82.9
742.2
1,843.7

Source: National statistical offices/OECD/Eurostat/Euromonitor International

138

Euromonitor International 2011

Section 2 World lifestyle trends Transport

Rail travel consumer expenditure 1990/1995/2002-2010

Table: 2.131

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4.96
10.22
75.02
102.54

% growth
1990-2010
-38.2
62.6
207.8
13.1

2.45
39.72
4.21
4.31
2.20

1995
2.48
11.25
68.21
87.96
1.11
4.32
52.12
4.98
0.43
2.84

2002
2.07
5.10
95.32
70.32
1.85
4.31
51.10
6.33
0.45
8.73

2003
2.19
6.73
117.65
84.07
2.13
7.21
62.45
6.16
0.51
11.47

2004
2.43
7.96
145.76
96.36
2.27
8.80
72.16
6.30
0.60
12.44

2005
2.46
9.25
160.36
97.78
2.47
10.70
75.26
6.57
0.81
13.92

2006
2.49
10.36
169.73
100.74
3.33
12.91
82.84
7.34
1.00
15.43

2007
2.71
12.75
208.17
110.09
4.61
16.01
96.68
8.36
1.27
16.01

2008
3.14
15.66
228.61
117.75
6.66
21.68
106.75
10.19
1.50
17.23

2009
2.98
14.74
203.36
119.59
7.41
19.38
88.10
10.94
1.52
16.09

2010
3.07
16.62
230.94
115.98
7.98
21.93
94.07
11.21
1.98
15.07

24.69
0.03
0.12
0.79
18.51
6.36
91.66
3.51
0.29
1.59
48.64
53.56
67.41
4.42
93.20
10.61
1.87
0.34
1.76
67.54
0.34
27.30
183.66
1.04
0.01

22.98
0.32
0.36
0.54
15.19
9.66
96.84
0.44
0.66
5.44
59.77
50.43
80.21
6.32
167.83
14.27
1.81
0.94
1.97
63.42
1.16
41.19
263.56
1.02
4.49

25.52
0.53
1.40
0.74
13.04
13.26
57.50
1.05
0.78
6.76
62.74
55.41
64.67
5.84
139.42
12.68
3.09
1.11
2.91
27.25
0.82
27.48
171.56
1.05
5.03

28.34
0.58
1.54
0.75
14.71
20.34
62.33
1.32
0.64
8.10
78.28
66.91
77.55
7.36
135.83
15.96
3.46
1.27
3.11
35.57
0.80
34.23
183.07
1.08
5.79

32.97
0.72
1.80
1.01
15.37
26.92
72.16
1.36
0.67
7.83
90.42
77.82
86.99
8.14
144.54
17.83
4.71
1.46
4.26
40.08
1.00
38.89
193.42
1.28
8.78

38.65
0.88
1.96
1.26
19.14
27.52
70.92
1.45
0.80
9.21
98.26
81.40
88.73
9.15
156.87
18.97
5.11
1.68
5.29
47.28
1.20
38.06
228.86
1.47
10.75

45.15
1.02
2.29
1.37
17.23
31.58
61.22
1.68
0.91
13.81
104.32
85.84
94.76
9.70
172.42
19.45
5.41
2.00
6.08
53.25
1.21
41.51
213.50
1.61
13.79

50.22
1.15
2.43
1.83
15.91
45.43
65.76
1.87
1.15
14.68
124.25
97.41
105.97
11.59
190.65
21.91
6.28
2.38
7.28
68.61
1.40
61.13
215.56
1.80
17.27

52.07
1.29
2.98
2.21
15.21
60.15
50.59
2.16
1.44
36.85
142.40
112.26
117.91
13.24
200.42
22.22
6.55
2.65
9.80
80.73
1.69
73.00
229.86
2.17
20.34

48.27
1.24
3.15
2.20
11.58
50.16
59.58
2.30
1.72
26.86
116.31
105.06
106.47
12.51
198.17
17.46
6.67
2.59
11.15
94.78
1.60
60.37
225.36
2.14
17.21

55.40
1.48
3.78
2.80
11.44
51.07
56.71
2.45
2.00
31.16
129.00
102.63
104.00
11.92
215.61
19.57
8.83
3.19
12.33
77.69
1.76
63.55
289.14
2.30
18.72

124.3
5,734.6
3,121.3
254.4
-38.2
702.8
-38.1
-30.3
585.5
1,864.4
165.2
91.6
54.3
169.8
131.3
84.5
371.5
825.1
601.9
15.0
411.2
132.8
57.4
121.0
261,436.7

6.98
3.52
0.44
0.30

5.85
1.98
1.04
0.63
1.09
1.15
62.90
6.43
0.93
60.84
0.16
0.49
2.98
6.13
13.84
12.32
7.92
4.44
1.95
156.29
5.31
6.64
27.64
37.80
49.90
48.03
206.95
20.46
9.28
1.29
1.26
1.80
2.04
15.58
75.99
1.81
0.31
1.12

13.03
2.66
9.35
1.86
1.85
1.31
63.05
6.09
1.64
72.43
0.51
0.68
3.94
11.82
15.14
19.75
5.07
3.57
2.31
116.89
9.11
12.99
18.89
32.38
23.90
63.93
164.48
21.70
5.42
1.68
2.11
4.12
1.47
18.69
110.50
2.52
0.47
2.15

15.22
4.09
10.29
1.96
2.16
1.67
76.27
8.22
1.91
85.36
0.61
0.73
4.19
13.04
17.14
21.98
6.57
3.78
3.13
125.33
11.42
17.54
28.06
35.15
26.45
82.62
184.96
21.93
5.93
2.03
3.45
6.19
2.10
19.05
123.64
2.46
0.39
2.44

16.82
3.38
11.52
2.08
2.60
2.05
96.59
9.89
2.25
91.06
0.75
0.83
4.80
14.54
20.40
24.71
9.37
3.85
3.26
134.98
15.10
20.34
39.10
37.92
29.60
87.19
219.73
24.84
6.14
2.23
4.30
8.12
2.38
22.74
140.71
2.45
0.46
2.71

17.40
4.63
13.09
2.29
2.38
2.21
101.91
11.07
3.10
99.74
0.93
0.93
5.72
16.07
18.30
36.45
12.20
3.96
2.69
128.16
20.77
20.43
43.51
43.77
29.30
91.73
204.01
26.63
6.38
2.28
4.59
8.27
3.28
28.05
146.22
2.48
0.57
3.10

21.62
4.44
15.22
2.44
2.34
2.50
115.22
10.23
3.24
102.35
1.06
1.02
7.13
18.02
20.18
43.29
16.81
4.43
2.92
128.67
22.21
19.93
46.18
47.28
28.45
108.95
204.14
27.23
7.01
2.34
4.28
12.29
4.20
30.33
153.28
2.72
0.71
3.57

29.66
2.66
20.14
2.60
6.19
2.98
132.29
11.47
3.55
111.90
1.22
1.19
8.74
21.56
20.00
57.43
21.38
5.05
3.12
136.55
25.66
27.79
50.69
49.29
28.32
127.32
214.44
27.17
7.27
2.65
4.33
14.55
5.58
34.14
188.73
3.00
0.99
4.23

33.84
5.56
24.11
2.69
10.79
3.70
136.40
11.03
4.12
109.55
1.28
1.46
10.52
26.99
21.73
67.45
28.31
5.63
3.54
138.80
28.03
34.30
48.19
42.77
26.59
144.58
241.52
27.56
7.38
3.06
3.84
7.89
7.16
38.87
188.13
3.27
1.34
5.68

24.23
5.35
23.13
2.15
10.70
3.91
126.61
9.27
3.52
88.53
1.45
1.50
10.58
21.37
16.93
48.73
23.00
5.95
2.55
109.05
28.85
31.86
49.18
36.37
20.68
129.54
244.49
25.51
6.31
2.99
2.95
6.34
4.92
36.75
148.32
3.18
1.68
5.94

20.71
4.36
26.12
2.45
10.31
4.09
124.60
10.01
3.94
97.26
1.65
1.72
12.26
22.95
16.84
48.66
25.40
6.50
1.97
123.56
31.24
30.89
59.49
42.16
17.43
148.88
248.54
27.20
6.43
2.94
3.53
7.04
5.41
36.88
147.49
3.32
1.34
6.24

196.8
24.0
5,848.3
707.3

0.72
55.49
6.57
0.38
44.53
0.10
0.22
1.83
1.67
7.90
11.47
8.62
2.77
79.27
3.31
0.91
23.12
26.18
48.63
41.79
168.82
18.64
3.74
0.58
1.23
3.75
15.39
69.65
2.79
0.16
0.29

793.9
136.8
166.6
-54.1
586.5

469.8
124.5
52.5
948.4
118.4
1,576.9
670.8
568.7
1,272.6
113.2
324.1
194.6
134.7
55.9
843.5
3,301.6
157.4
61.0
-64.2
256.3
47.2
45.9
72.1
406.5
187.0
44.3
139.6
111.8
18.9
742.5
2,015.4

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

139

World Consumer Lifestyles Databook 2011

Buses, coaches and taxis consumer expenditure 1990/1995/2002-2010

Table: 2.132

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
36.56
105.37
161.58
80.95

% growth
1990-2010
-0.3
146.7
130.0
57.2

6.60
29.26
43.05
45.49
31.99

1995
21.83
183.31
145.79
81.92
2.86
11.03
9.99
53.05
77.61
37.59

2002
18.50
80.36
151.10
75.23
5.17
11.85
27.93
65.92
56.91
71.63

2003
20.25
105.68
187.61
91.27
5.94
18.99
31.98
64.01
62.42
91.76

2004
24.32
124.16
233.05
106.07
6.29
22.88
33.61
65.49
70.91
101.56

2005
25.72
143.97
256.60
109.04
7.13
27.68
31.09
68.45
93.60
117.42

2006
27.03
161.12
271.78
113.73
9.97
33.45
32.41
76.40
114.65
125.03

2007
30.30
198.50
333.51
125.74
14.00
41.42
35.93
86.92
143.36
163.86

2008
35.60
244.18
366.41
135.44
20.65
56.04
38.02
105.87
168.86
174.16

2009
34.59
230.08
326.03
129.74
23.46
49.98
20.90
113.60
171.32
120.37

2010
36.44
259.92
371.66
127.24
25.78
56.36
33.78
116.33
222.53
111.55

160.57
0.26
0.78
52.78
74.06
14.44
63.20
36.24
13.13
10.28
185.34
53.70
77.04
89.66
117.93
25.01
9.78
0.98
9.74
19.25
36.85
23.63
80.32
36.58
0.02

149.27
58.41
2.37
97.93
51.88
21.94
66.83
82.85
20.30
36.12
201.89
65.04
97.53
132.99
278.47
33.33
10.03
3.16
12.40
48.11
71.73
37.62
102.82
34.46
11.48

154.97
66.83
6.16
93.77
41.56
28.21
38.48
134.60
19.12
64.35
182.95
60.52
81.35
130.00
293.58
28.81
16.00
6.80
19.40
107.04
44.49
34.13
65.83
39.84
14.02

169.21
71.40
6.71
91.99
45.46
33.40
49.75
162.50
15.48
78.88
223.56
73.67
97.80
160.17
279.78
34.35
18.12
8.53
20.95
145.14
41.16
43.91
68.37
40.24
16.04

193.78
85.28
7.89
119.40
46.15
42.49
57.59
163.29
16.12
94.28
253.42
85.13
103.39
185.88
292.52
40.78
25.11
9.72
28.92
161.89
48.93
47.93
67.49
46.81
24.16

222.68
101.54
8.98
145.44
59.69
40.53
56.61
169.25
19.08
107.80
269.85
90.58
106.51
220.21
304.75
45.92
27.80
11.17
36.22
174.79
58.52
48.27
92.12
55.61
30.11

255.06
116.13
10.61
156.35
54.33
49.68
54.99
189.75
21.19
128.80
280.96
94.98
113.04
251.17
323.09
47.90
30.10
12.93
42.13
192.54
59.74
53.01
92.12
62.24
38.84

278.69
131.43
11.43
199.04
53.07
65.44
59.06
206.98
26.00
151.16
328.39
108.60
124.94
300.89
357.81
54.09
35.60
16.45
51.04
238.03
69.28
59.44
92.83
70.89
49.08

283.97
148.82
14.32
228.89
50.26
77.91
45.44
231.96
31.59
204.19
369.25
118.46
138.79
341.08
373.44
59.81
37.88
19.69
68.68
265.97
85.39
62.75
104.53
85.93
58.36

258.79
144.09
15.71
216.86
60.77
72.11
52.47
239.51
36.98
163.81
321.42
112.97
132.51
324.86
364.52
49.72
38.16
20.36
78.15
202.65
80.64
57.10
90.83
85.57
49.92

291.43
169.87
17.72
260.98
57.23
73.04
49.18
250.20
41.94
180.70
333.17
110.95
128.59
291.59
389.79
56.43
50.81
26.42
86.39
178.36
88.13
58.07
123.31
92.48
54.82

81.5
64,535.0
2,176.9
394.5
-22.7
405.7
-22.2
590.4
219.4
1,658.5
79.8
106.6
66.9
225.2
230.5
125.6
419.6
2,605.5
786.9
826.8
139.2
145.8
53.5
152.8
271,088.4

171.70
28.74
51.63
25.04
89.83

233.44
23.36
29.01
44.65
122.52
7.33
22.33
46.00
70.03
7.37
99.75
3.12
88.77
15.50
30.22
44.79
29.64
20.29
84.15
27.27
346.78
30.32
37.96
87.45
176.67
97.00
38.31
82.04
58.41
46.02
32.04
54.42
4.60
5.95
69.85
122.97
60.82
70.83
6.82

276.24
41.32
68.02
30.78
276.42
14.33
19.94
59.42
50.12
12.01
148.17
6.23
85.77
18.20
59.65
46.42
35.71
14.18
72.27
36.04
296.01
52.33
58.73
54.66
145.55
93.12
49.33
64.00
60.09
47.40
40.06
93.69
11.49
4.37
74.59
178.35
77.82
107.28
11.63

273.19
52.77
95.59
33.82
285.15
18.01
25.38
71.25
67.46
13.77
168.26
7.28
90.51
19.05
64.98
53.91
40.38
18.20
74.42
51.02
325.38
70.91
74.56
82.19
152.36
110.38
61.22
74.76
59.22
50.32
47.30
147.07
17.16
6.13
75.53
197.20
77.94
89.12
12.85

284.70
66.09
123.96
37.71
294.26
23.60
29.12
82.60
81.08
16.00
168.42
8.75
99.10
21.53
71.00
61.19
53.51
26.04
75.49
55.74
360.74
83.87
82.26
104.43
160.92
126.39
68.20
84.79
68.15
56.63
50.18
170.74
22.50
6.91
90.03
223.57
83.48
106.95
14.48

314.80
66.53
131.59
42.77
318.63
23.17
31.01
82.55
90.96
21.24
189.07
10.74
107.51
25.43
78.38
64.68
83.01
34.17
80.64
50.29
352.71
101.95
86.84
115.30
186.42
126.88
69.78
86.25
75.33
63.78
52.71
201.47
23.17
9.53
111.23
238.73
86.88
130.58
17.40

335.29
82.49
140.15
49.64
336.29
30.23
34.73
87.74
83.99
21.40
207.39
12.04
115.18
31.42
87.21
68.96
107.07
47.08
90.58
58.75
364.83
113.14
86.03
120.21
209.66
127.63
78.41
86.11
76.81
74.26
54.32
210.23
34.46
12.21
120.36
257.88
92.53
164.22
20.41

374.05
112.21
147.78
64.19
355.95
93.86
39.97
101.57
94.21
23.11
237.43
13.80
131.28
38.26
103.44
82.18
158.73
60.40
104.77
78.93
399.06
143.22
101.88
129.42
220.77
135.17
90.86
89.81
78.90
83.28
61.28
236.86
40.93
16.19
135.27
292.62
91.68
227.12
24.15

436.25
125.84
159.71
75.67
364.81
158.37
47.82
114.82
90.51
26.30
240.47
14.22
159.36
45.81
128.22
91.99
167.64
81.02
118.96
91.26
416.61
180.33
121.13
121.11
189.31
134.19
100.62
102.88
83.17
89.76
70.03
246.64
22.20
20.81
153.37
258.80
98.34
309.89
32.23

387.39
88.12
138.96
73.30
289.72
163.89
48.76
106.81
76.64
23.23
201.42
16.05
160.48
45.88
100.55
82.44
122.30
64.17
126.93
74.96
335.91
172.31
113.49
122.73
162.12
109.81
88.03
105.90
78.92
81.56
67.80
189.05
17.89
14.31
145.17
224.01
98.12
387.64
33.67

395.83
73.21
127.74
82.08
327.46
158.49
49.22
105.79
79.45
25.87
214.80
18.12
182.12
53.00
107.21
83.46
123.92
70.50
139.90
64.49
378.01
178.25
107.44
147.97
189.39
95.77
97.22
112.95
86.72
88.26
65.93
228.95
19.89
15.73
151.15
229.48
101.77
308.38
35.48

130.5
154.7
147.4
227.8
264.5

18.53
41.62
72.92
4.78
67.10
2.14
50.90
11.37
8.05
27.64
30.60
25.87
58.39
165.71
17.83
5.61
64.71
119.99
49.85
38.17
63.93
37.58
24.66
12.61
46.88
11.96
78.32
118.30
49.08
36.62
1.95

753.6
15.5
170.2
389.1
248.7

165.6
154.2
9.0
441.6
220.1
748.5
257.8
366.0
1,232.1
201.9
305.0
172.6
139.6
128.1
899.5
1,813.9
128.7
57.8
92.1
154.7
76.7
130.8
258.0
423.0
388.4
31.4
93.0
94.0
107.4
742.2
1,715.2

Source: National statistical offices/OECD/Eurostat/Euromonitor International

140

Euromonitor International 2011

Section 2 World lifestyle trends Transport

Air travel consumer expenditure 1990/1995/2002-2010

Table: 2.133

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
5.70
17.83
27.57
7.66
2.56
11.63
7.18
7.54
5.23
49.42
0.42
0.05
8.78
3.97
39.57
6.02
3.52
0.23
24.32
75.42
52.47
18.61
27.35
0.69
0.85
0.31
3.11
15.61
29.11
50.10
36.84
9.53
0.01
38.87
4.74
1.10
4.68
10.97
3.65
44.32
242.94
0.27
28.61
0.06
3.65
0.73
0.61
8.92
7.34
28.05
11.23
1.65
3.69
9.48
2.50
34.33
43.34
8.30
4.73
3.31
1.74
2.40
230.67
131.07
103.80
4.91
0.20

1995
5.38
29.55
57.08
9.06
1.38
4.97
29.70
9.24
12.44
5.95

2002
7.41
12.10
29.17
12.81
2.43
5.54
21.72
10.65
7.59
5.69

2003
8.17
15.28
18.63
16.35
2.80
9.04
28.03
9.91
7.78
8.68

2004
9.94
17.69
13.25
19.87
2.95
10.86
34.56
9.78
9.16
12.72

2005
10.64
20.57
11.45
21.26
3.21
13.07
38.45
10.07
12.80
14.09

2006
11.33
23.04
9.32
22.97
4.36
15.80
43.48
11.19
15.89
18.71

2007
13.36
28.09
8.63
26.23
6.05
19.51
51.94
12.55
19.27
23.34

2008
16.38
34.62
7.10
28.79
8.79
26.21
58.37
15.29
22.28
30.93

2009
16.50
32.55
4.85
28.03
9.84
23.30
54.30
16.33
22.02
20.82

2010
17.88
36.19
7.27
28.08
10.63
26.14
52.26
16.37
27.39
18.58

45.93
6.43
0.15
15.70
1.47
6.03
38.71
13.24
5.73
0.78
23.86
73.42
106.36
32.94
54.70
1.16
1.09
0.80
4.21
60.50
75.22
75.69
61.79
9.15
5.16

48.51
8.64
1.19
12.51
2.60
9.79
41.00
17.93
5.43
8.18
17.77
85.33
95.18
37.39
56.28
2.95
3.00
0.98
6.64
116.52
63.48
73.95
45.37
9.58
6.65

53.21
9.32
1.30
10.55
3.16
20.00
49.63
18.68
4.37
15.24
21.03
103.84
116.67
47.91
53.28
6.59
3.49
1.22
7.15
152.31
59.96
88.63
43.43
9.93
7.62

61.18
11.28
1.53
16.18
3.54
24.03
65.47
22.12
4.52
19.57
23.08
125.37
145.83
54.07
54.84
6.98
4.95
1.32
9.83
185.81
74.68
98.92
49.23
11.89
11.46

70.72
13.57
1.67
19.68
5.64
28.73
73.64
22.89
5.33
22.32
23.73
135.63
158.48
61.29
56.65
7.10
5.58
1.52
12.25
184.25
88.39
116.65
55.26
13.94
13.86

81.58
15.61
1.93
21.10
5.01
65.08
80.77
25.64
5.89
25.91
23.87
150.40
182.67
66.68
59.62
11.15
6.14
1.76
14.15
200.96
89.62
113.80
52.40
15.50
17.59

89.54
17.70
2.05
27.25
4.74
54.41
91.89
27.69
7.18
26.19
26.72
174.27
213.46
79.94
65.81
20.70
7.40
2.13
17.01
248.34
104.32
122.82
61.35
17.65
22.03

91.69
20.04
2.52
32.27
4.34
84.40
168.76
31.14
8.67
49.40
28.98
194.72
245.61
90.60
68.47
33.30
8.01
2.40
22.89
268.98
128.50
133.90
66.70
21.20
25.81

83.96
19.38
2.76
31.40
3.42
63.49
104.12
32.09
10.09
41.30
28.56
186.77
244.19
86.26
66.45
29.47
8.02
2.40
26.05
162.43
121.88
133.53
62.64
21.02
21.85

95.08
23.00
3.36
38.35
4.03
65.09
93.19
32.97
11.38
36.83
25.80
183.74
236.96
74.16
70.53
32.97
10.77
3.02
28.80
164.76
134.15
123.64
79.12
22.70
23.70

51.24
3.76
0.71
9.77
16.47
4.64
3.33
47.45
258.31
0.52
60.19
0.10
9.77
1.76
3.63
15.80
0.55
9.10
50.02
2.47
24.15

85.82
6.50
1.78
6.84
36.56
7.31
1.51
60.01
224.74
1.20
92.00
0.34
11.08
2.86
11.17
17.87
0.84
6.66
38.68
2.76
21.73
1.68
6.21
3.44
11.54
36.48
57.40
60.37
27.47
9.00
8.43
2.46
5.42
1.32
288.95
261.29
137.24
14.39
2.23

85.81
8.05
5.79
7.67
37.00
8.08
1.91
68.60
289.14
1.40
125.78
0.40
11.81
3.12
12.23
23.21
1.46
8.53
41.72
3.60
24.10
0.46
5.12
5.14
12.03
46.01
64.72
78.74
28.75
9.95
10.07
3.95
8.07
1.86
296.10
300.19
149.42
11.95
2.51

90.89
12.27
8.71
8.52
38.81
9.31
2.24
81.31
339.71
1.65
157.85
0.47
13.12
3.61
13.48
26.68
2.63
12.03
42.70
3.70
26.99
4.27
10.61
6.99
12.67
57.70
69.31
77.80
32.88
10.54
10.79
4.75
10.48
2.11
354.35
351.00
157.55
14.34
2.77

101.46
13.31
10.45
9.71
42.97
8.00
2.34
90.78
378.30
2.22
202.35
0.58
14.38
4.31
15.52
29.27
2.51
15.43
45.85
2.66
26.65
6.14
11.24
8.14
14.54
61.95
74.32
93.78
36.46
11.12
11.56
6.43
10.53
2.92
436.80
374.08
161.27
17.51
3.17

111.20
16.83
13.93
11.32
45.64
5.04
2.54
98.18
347.42
2.31
213.94
0.65
15.49
5.36
18.11
29.91
6.30
21.09
51.40
3.19
27.83
6.15
12.59
8.94
16.13
67.06
77.98
106.31
37.08
12.41
11.98
6.88
15.49
3.75
471.10
393.71
165.49
22.03
3.61

130.05
23.45
35.47
14.65
47.84
13.46
2.80
113.04
388.65
2.57
261.26
0.74
17.86
6.62
21.87
39.86
4.89
26.78
58.67
1.21
30.72
2.64
9.26
9.81
16.74
79.58
88.68
120.28
40.75
13.05
13.76
9.23
18.22
5.00
529.76
463.36
171.28
30.46
4.38

159.01
26.95
41.84
17.35
49.29
18.03
3.22
132.00
372.74
2.99
273.47
0.77
21.91
8.00
27.74
43.87
6.04
35.43
65.21
5.31
32.33
5.02
10.09
9.39
14.34
87.97
97.03
137.53
44.74
13.45
15.96
10.40
9.81
6.43
604.32
465.12
171.22
41.56
5.98

146.20
19.44
37.34
16.53
39.17
16.00
3.18
122.92
315.11
2.69
232.08
0.87
22.31
8.06
22.33
39.46
2.94
29.04
69.25
4.04
26.26
3.86
14.10
9.66
12.13
77.85
82.40
130.76
44.06
11.66
15.69
11.24
7.84
4.44
566.86
376.07
168.73
51.99
6.34

154.35
16.77
36.08
18.49
44.21
13.20
3.13
122.07
338.98
3.04
252.30
0.98
25.58
9.36
24.51
40.62
3.45
31.87
76.11
3.10
30.10
2.97
16.12
11.80
13.82
74.26
90.47
132.85
49.71
12.08
15.49
14.23
8.65
4.89
571.00
384.68
173.40
41.36
6.74

9.62
5.15
13.45
12.88
45.83
61.58
14.33
12.78
6.29
1.57
2.07
1.60
232.19
167.80
116.67
9.50
0.85

% growth
1990-2010
213.7
103.0
-73.6
266.7
922.6
349.4
127.9
263.4
255.7
92.4
5,362.6
6,635.7
336.7
1,539.6
135.5
447.4
222.8
16,138.1
6.1
143.6
351.6
298.5
157.9
4,658.7
1,163.6
886.9
826.3
955.2
360.9
146.8
114.8
138.1
375,514.3
297.1
254.1
3,182.1
294.7
303.1
-14.4
175.4
39.5
1,028.4
782.0
1,499.8
600.4
1,175.6
3,892.0
355.5
334.1
171.3
168.0
876.6
219.7
45.7
2,875.3
163.6
206.5
498.5
155.3
367.4
718.9
104.0
147.5
193.5
67.1
742.2
3,294.9

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

141

World Consumer Lifestyles Databook 2011

Other travel consumer expenditure 1990/1995/2002-2010

Table: 2.134

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
10.23
10.47
45.52
100.04
3.75
37.37
4.16
4.31
4.07
12.35
0.49
0.05
5.12
11.14
77.66
3.51
5.64
5.17
3.58
49.24
51.17
50.96
35.41
8.25
0.94
0.63
4.68
91.87
1.12
55.85
47.57
17.73
0.01
37.30
0.61
0.88
0.43
5.65
3.19
28.65
51.66
0.10
194.39
1.18
4.55
1.57
0.54
41.79
3.82
8.96
16.85
5.21
0.41
0.06
7.05
10.61
3.65
129.50
7.09
4.80
2.20
10.83
3.04
3.17
36.36
37.19
1.36
1.65
0.14

1995
7.03
12.96
53.10
144.81
1.14
4.53
50.11
3.90
5.24
4.77

2002
4.47
3.75
86.42
161.78
1.81
4.15
24.55
3.06
2.41
6.89

2003
4.71
5.06
96.50
199.72
2.08
6.64
29.87
3.09
2.71
9.07

2004
5.48
5.62
113.80
235.81
2.20
8.06
34.49
2.95
2.93
9.59

2005
5.52
6.46
123.37
245.93
2.48
9.83
35.99
3.07
3.85
10.48

2006
5.70
7.14
128.94
259.92
3.41
12.21
39.59
3.38
4.66
15.63

2007
6.34
8.53
156.50
290.89
4.77
15.17
46.20
3.72
5.53
23.93

2008
7.53
10.22
170.49
315.66
7.02
20.71
51.00
4.40
6.20
16.29

2009
7.48
9.50
150.80
288.28
7.98
18.65
53.46
4.67
6.06
13.78

2010
8.08
10.55
181.26
287.32
8.77
21.23
42.81
4.70
7.52
12.33

11.49
3.73
0.15
6.61
5.90
16.92
82.07
5.61
8.52
17.53
4.87
62.40
64.33
75.51
60.92
16.20
1.03
1.90
5.19
110.07
3.06
90.78
97.18
17.13
4.71

11.12
3.53
0.30
3.96
3.80
21.50
48.29
5.68
7.99
24.76
5.80
60.78
57.93
68.49
50.09
33.95
1.80
2.99
7.39
86.11
1.82
84.80
83.77
18.63
4.98

11.86
3.73
0.39
4.00
3.93
28.47
55.27
7.08
6.35
31.63
7.37
74.66
69.35
96.29
47.89
38.97
2.07
3.54
7.97
115.02
1.67
108.95
84.93
18.86
5.66

13.13
4.35
0.48
4.94
3.81
35.64
63.98
6.78
6.51
40.76
8.80
86.28
79.46
108.90
50.59
50.60
2.91
4.05
10.95
121.81
2.01
124.64
91.96
21.83
8.59

14.83
5.10
0.53
5.98
3.33
36.90
62.89
7.00
7.67
47.17
9.49
88.83
85.72
123.08
53.74
53.89
3.25
4.67
13.65
123.24
2.39
120.15
92.11
25.01
10.58

16.70
5.78
0.60
6.36
3.32
37.35
76.49
7.65
8.41
55.73
10.26
92.52
90.04
136.12
57.67
56.37
3.54
5.58
15.82
129.96
2.43
130.43
83.24
27.24
13.65

17.89
6.37
0.64
7.97
2.85
50.39
82.16
8.03
10.14
61.64
12.45
104.56
101.90
163.16
63.21
66.64
4.21
7.05
19.16
152.03
2.76
144.64
81.06
31.18
17.22

17.81
7.03
0.78
9.10
2.60
65.01
63.21
8.70
12.22
88.50
14.35
112.31
114.54
184.65
65.60
69.31
4.52
8.38
25.76
160.79
3.30
143.95
91.28
37.78
20.58

15.79
6.61
0.82
8.72
3.42
59.08
64.54
8.83
14.11
70.79
11.42
107.38
103.14
176.06
63.95
63.38
4.63
8.86
29.30
158.38
3.11
133.60
99.12
37.42
17.68

17.44
7.65
0.96
10.58
2.39
59.89
59.96
9.04
15.78
70.74
13.15
105.37
101.00
140.44
68.41
69.58
6.21
11.63
32.38
144.20
3.41
135.56
105.79
40.19
19.49

37.28
0.48
0.67
0.75
7.20
0.16
4.25
30.73
64.13
0.25
266.26
1.56
5.67
0.97
1.90
68.55
3.91
8.30
20.41
0.27
9.95
0.56
0.57
9.08
14.77
14.26
125.80
12.39
3.18
5.89
7.48
3.20
1.88
1.43
38.75
49.51
3.97
3.19
0.56

53.13
1.81
0.76
0.48
12.91
0.30
4.09
38.13
72.26
0.81
206.59
2.71
4.53
0.48
3.45
75.60
3.31
4.95
18.84
0.34
6.86
0.63
2.26
6.64
11.57
40.78
150.00
18.93
1.94
2.50
5.36
4.68
4.03
0.92
40.35
76.43
7.98
4.83
0.59

52.54
1.02
1.55
0.51
13.37
0.39
5.22
44.55
87.49
0.95
209.90
3.13
4.72
0.46
3.64
87.21
2.83
6.55
19.26
0.47
7.23
1.11
2.19
10.03
12.32
58.23
178.76
17.81
1.99
2.69
6.38
4.79
6.14
1.31
40.90
94.44
8.29
4.01
0.73

55.36
1.20
1.78
0.56
13.48
0.47
6.08
49.98
99.72
1.12
221.31
3.72
5.06
0.48
3.86
97.35
3.82
9.37
19.62
0.51
7.62
1.41
2.65
14.20
12.84
80.85
218.27
17.45
2.28
2.77
6.76
5.27
8.07
1.48
48.65
111.17
8.83
4.81
0.82

60.86
1.76
1.54
0.63
14.48
0.43
6.38
52.06
110.03
1.51
234.93
4.54
5.40
0.53
4.18
103.75
6.20
11.97
20.77
0.43
7.08
1.75
2.04
16.01
14.66
99.38
232.07
21.30
2.55
2.88
7.07
5.85
8.13
2.03
59.88
117.04
9.22
5.88
0.95

66.02
2.20
4.20
0.72
15.18
0.74
7.27
54.04
100.26
1.55
259.58
5.07
5.74
0.62
4.68
111.81
5.48
16.33
22.84
0.53
6.93
1.42
4.20
16.79
15.94
121.33
254.83
23.99
2.62
3.12
7.39
6.43
12.00
2.62
64.59
134.18
9.41
7.39
1.05

76.51
4.10
4.73
0.92
15.66
1.27
8.50
63.38
111.41
1.77
303.54
5.78
6.43
0.72
5.44
135.98
8.37
20.94
27.17
0.52
7.17
4.01
5.29
18.73
16.44
153.41
304.14
27.02
2.55
3.24
8.01
6.82
14.26
3.48
72.48
152.81
9.95
10.22
1.22

90.75
6.53
2.26
1.07
15.87
1.89
10.38
70.99
106.64
2.04
305.45
5.89
7.69
0.83
6.62
150.99
7.11
28.09
32.11
0.98
7.11
2.55
8.13
18.25
13.95
182.42
341.11
32.20
2.59
3.25
8.87
6.69
7.73
4.51
82.21
164.00
9.96
13.95
1.64

82.72
6.70
4.10
1.02
12.40
1.48
10.71
65.94
89.97
1.85
257.10
6.61
7.62
0.80
5.10
134.53
4.67
23.09
34.87
0.82
5.45
3.35
5.33
19.06
11.57
180.14
300.04
29.67
2.37
2.75
8.37
5.84
6.20
3.13
76.98
142.28
8.69
17.45
1.72

86.23
8.39
3.38
1.13
13.74
1.26
10.93
64.93
105.55
2.11
312.35
7.42
8.52
0.90
5.36
135.72
4.65
25.62
39.10
0.72
6.16
3.47
5.37
23.41
13.19
190.06
327.79
30.74
2.55
2.80
7.99
6.02
6.87
3.46
77.45
152.44
8.77
13.88
1.85

% growth
1990-2010
-21.1
0.7
298.2
187.2
466.5
14.6
13.0
74.6
203.2
41.3
1,471.2
1,813.2
106.7
437.6
-22.8
157.3
179.5
1,267.3
266.9
114.0
97.4
175.6
93.2
743.6
558.2
1,734.6
591.3
57.0
203.4
142.7
122.4
126.7
158,111.7
131.2
1,286.2
284.8
161.1
143.1
242.8
126.7
104.3
2,001.6
60.7
528.2
87.3
-43.0
894.8
224.8
21.5
185.8
132.0
18.2
744.9
9,343.1
232.3
24.3
5,102.3
153.1
333.6
-46.9
27.4
-26.2
98.1
9.2
113.0
309.9
543.3
742.2
1,218.5

Source: National statistical offices/OECD/Eurostat/Euromonitor International

142

Euromonitor International 2011

Section 2 World lifestyle trends Money

Money

Annual savings 1990/1995/2002-2010

Table: 2.135

US$ per capita/% growth

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
67.09
136.55
1,686.39
1,407.62
166.48
2,137.94
60.64
77.48
326.15
96.67
652.32
232.84
69.42
265.34
-665.12
81.46
340.84
46.06
26.06
18.58
1,199.86
1,929.85
1,836.22
232.94
2,595.62
357.98
3.58
112.46
249.02
2,095.01
801.23
3,053.21
2,835.12
43.06
26.81
6.49
1,368.04
69.93
279.89
78.81
160.76
123.65
1,686.55
18.63
9.95
825.64
28.91
20.36
37.16
234.69
436.52
6.41
214.32
419.22
1,786.97
139.46
33.62
10.75
814.34
1,035.21
1,357.68
2,352.88
997.42
25.99
121.99
20.59
176.96
1,033.39
275.40
2,015.27
-136.59
3.50

1995
65.28
171.36
1,411.56
1,923.98
19.70
24.93
3,466.64
77.71
-39.24
-28.99
49.90
612.59
497.24
101.12
299.09
-453.15
457.95
-579.56
60.34
139.00
155.92
1,431.72
2,836.80
2,900.79
403.77
4,756.10
550.74
38.90
49.11
308.78
2,734.00
224.34
3,482.16
4,938.88
52.13
-21.62
5.69
2,740.62
-11.71
48.89
216.54
114.57

2002
53.23
65.55
998.32
890.33
57.75
28.36
2,545.12
80.93
87.02
-308.82
34.48
657.57
243.40
145.70
119.85
-543.91
300.31
-589.21
73.36
183.84
-16.29
934.54
2,701.98
2,379.35
107.41
5,358.11
378.74
115.68
35.72
288.52
1,596.14
245.44
2,400.24
2,210.95
75.97
-37.15
7.96
3,733.27
21.31
131.17
250.09
509.01

2003
56.75
83.56
995.04
1,217.67
85.32
55.87
2,919.08
79.44
82.51
-424.80
25.91
644.59
195.76
154.61
110.93
-643.59
317.33
-641.53
93.92
173.46
-154.58
1,356.10
3,089.82
2,970.83
293.56
5,163.37
357.44
133.87
32.66
241.34
1,995.85
341.02
2,820.10
2,181.68
95.49
50.72
10.31
3,936.68
74.60
108.31
269.81
205.59

2004
52.39
91.09
1,033.39
1,435.90
96.34
74.73
2,973.76
81.59
96.26
-385.25
30.76
688.18
257.48
263.37
135.43
-564.52
284.58
-700.03
116.91
179.12
-342.03
1,805.11
3,527.52
3,325.17
236.35
5,341.21
548.65
151.38
30.03
229.09
2,200.41
444.35
3,165.80
2,313.03
111.66
405.97
9.75
4,044.01
143.29
45.84
304.79
111.06

2005
44.81
101.46
1,160.54
1,604.73
225.13
150.99
2,982.55
85.05
69.93
-646.67
33.36
800.79
321.96
356.35
176.36
-551.36
443.37
-715.42
120.58
208.34
-368.93
1,526.31
3,423.91
3,370.06
-13.04
5,596.44
604.44
178.09
38.19
329.48
2,312.92
473.42
3,147.69
2,325.36
130.59
184.93
10.82
4,180.65
-6.48
26.59
339.47
488.80

2006
33.46
113.88
1,395.94
1,922.03
127.29
188.87
3,371.96
94.81
101.53
-741.26
35.68
933.08
362.38
419.05
259.17
-542.42
595.07
-720.96
143.33
187.45
-571.93
1,315.99
3,641.98
3,352.57
-364.21
5,875.98
630.27
192.24
58.09
366.72
2,419.20
494.85
3,190.66
2,166.41
139.97
93.60
11.98
4,313.45
-220.97
1.17
385.96
650.62

2007
33.57
137.66
1,786.32
2,450.46
74.46
277.66
3,876.24
106.36
120.59
-1,047.54
39.93
1,112.59
413.01
520.50
254.08
-588.52
831.86
-848.68
158.85
168.75
-441.99
1,620.87
4,275.11
3,639.17
593.54
6,172.96
583.13
230.55
78.39
428.86
2,594.87
584.92
3,553.59
1,881.64
160.07
252.23
14.46
4,952.32
-455.27
-466.88
452.66
555.97

2008
36.63
170.94
2,098.80
3,103.98
84.88
196.02
4,385.92
128.54
216.88
-1,194.78
44.58
1,150.73
479.34
667.98
292.15
-669.69
1,029.40
-943.35
180.10
222.77
23.81
1,982.69
4,641.30
3,880.39
-323.79
6,023.32
446.17
265.79
80.71
502.59
2,986.82
716.94
3,851.09
2,158.64
188.52
139.63
15.63
5,714.86
326.26
-351.65
531.41
254.63

2009
34.17
162.25
2,115.92
3,027.98
60.04
153.42
4,716.71
136.99
161.61
-1,136.71
41.36
1,032.17
481.38
747.60
280.97
-600.59
862.65
-986.88
189.00
257.62
1,027.26
2,910.12
4,638.50
3,708.99
-182.72
5,977.42
586.25
264.53
80.74
486.71
2,441.00
602.93
3,370.50
2,506.49
207.78
80.88
15.52
4,477.89
495.21
599.62
500.26
313.67

2010
41.51
194.77
2,756.16
2,986.43
64.90
159.42
4,627.07
141.47
209.17
-1,073.56
39.21
1,214.41
602.90
859.09
329.82
-540.68
936.91
-1,013.21
204.82
294.06
1,013.67
2,878.63
4,427.05
3,669.73
-107.83
6,258.83
597.08
327.10
110.32
528.50
2,300.38
652.38
3,302.08
2,630.69
222.80
278.00
16.68
4,923.53
491.28
629.51
539.66
374.46

154.71
1,349.98
-683.75
16.13
1,211.45
48.56
55.84
59.78
438.02
963.45
29.79
351.38
679.40
-65.06
2,631.24
275.70
418.71
10.01
1,627.76
1,180.95
1,026.12
3,493.12
971.39
84.77
149.90
1.77
79.14
14.76
1,429.16
1,171.04
1,715.87
-202.10
15.15

209.16
1,048.09
-634.28
12.12
2,108.87
25.73
38.18
29.66
288.25
831.32
-9.65
191.63
389.56
-29.69
4,507.95
353.00
1,133.49
-3.19
1,101.89
1,227.64
877.17
2,750.65
-201.48
171.69
195.05
15.69
84.70
68.09
1,442.74
545.31
1,513.24
-83.67
19.28

268.66
906.76
-1,505.31
12.71
2,854.76
25.81
35.90
27.29
286.96
1,144.40
-164.58
251.46
445.83
87.45
4,696.65
349.01
1,224.40
20.63
1,253.56
1,617.99
1,026.04
2,757.85
-212.29
200.08
253.29
24.55
127.28
65.70
1,774.74
602.52
1,587.47
-183.91
20.88

312.17
987.11
-1,630.67
15.26
2,677.96
28.33
33.00
29.66
275.08
1,170.21
-159.69
283.06
457.80
11.56
4,989.07
354.10
1,577.35
8.96
1,479.76
1,778.70
1,194.44
3,176.40
-518.96
258.62
289.23
29.23
130.81
126.21
1,354.13
252.74
1,662.11
-181.10
23.39

324.16
809.47
-1,687.14
18.51
3,976.12
33.63
40.75
28.06
362.82
1,126.49
-321.45
323.94
460.31
25.18
5,129.55
390.38
1,880.17
-22.27
1,743.96
1,931.13
1,252.40
3,480.11
-720.69
270.54
295.65
-4.47
157.32
196.11
260.81
193.99
1,148.39
-185.40
27.17

310.26
1,049.49
-1,937.68
21.82
772.78
37.70
46.28
25.88
338.68
959.95
-537.82
473.29
446.55
-104.98
5,475.01
290.43
2,030.33
-63.58
2,040.03
2,030.15
1,202.73
3,985.80
-613.11
339.27
325.54
-12.42
185.62
198.49
764.31
-68.76
1,182.63
-179.60
27.31

311.37
1,621.40
-2,376.30
22.36
1,246.83
39.91
52.72
35.15
383.53
1,029.78
-604.92
552.66
465.45
45.60
6,079.34
519.97
2,109.54
-62.48
2,235.65
2,197.00
1,341.46
4,729.45
-719.64
504.72
362.78
-13.97
236.73
216.52
424.94
-539.13
1,264.41
-239.20
33.00

376.67
1,993.52
-1,568.32
26.22
2,089.59
39.53
62.94
39.53
316.05
1,140.59
-162.44
686.96
567.03
29.14
6,403.23
532.88
2,446.79
-52.65
2,018.33
3,075.11
1,364.73
4,779.55
-857.64
539.39
393.30
5.25
136.27
256.95
733.24
-212.37
1,308.83
-405.59
41.08

385.65
1,888.53
-1,669.81
21.02
3,399.67
42.32
66.38
39.08
388.25
1,207.81
-70.04
345.33
470.58
62.36
6,139.55
697.10
2,349.87
-5.14
1,824.22
3,999.86
1,123.46
4,725.75
-915.19
475.01
398.49
24.22
139.90
187.73
999.01
-87.86
1,132.16
-499.43
45.16

389.09
1,845.13
-2,363.80
24.30
3,900.92
43.87
81.41
43.99
414.61
1,043.88
-29.04
420.03
541.70
79.42
6,642.19
707.67
2,282.48
2.55
2,127.52
3,821.12
1,235.32
4,974.72
-975.91
561.21
390.82
31.40
156.13
212.83
810.82
-18.77
1,186.79
-437.46
47.06

% growth
1990-2010
-38.1
42.6
63.4
112.2
-4.2
116.4
133.3
170.0
-429.2
-59.4
86.2
158.9
1,137.6
24.3
-18.7
1,050.1
-397.3
344.6
1,028.6
5,354.8
139.9
129.4
99.9
-146.3
141.1
66.8
9,031.6
-1.9
112.2
9.8
-18.6
8.2
-7.2
417.4
937.1
157.2
259.9
602.5
124.9
584.7
132.9
214.7
9.4
-12,790.3
144.3
372.5
51.7
299.8
18.4
76.7
139.1
-553.0
96.0
29.2
271.7
407.4
6,689.2
-76.3
161.3
269.1
-9.0
111.4
-197.8
2,059.1
220.4
52.5
20.3
-21.5
-106.8
-41.1
220.3
1,246.2

Source: Euromonitor International from national statistics

www.euromonitor.com

143

World Consumer Lifestyles Databook 2011

Savings ratio 1990/1995/2002-2010

Table: 2.136

% of personal disposable income

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1990
4.70
3.88
13.41
10.13
16.81
15.50
9.78
3.96
17.16
12.51
5.08
14.52
28.36
19.57
-20.52
4.69
2.53
5.92
5.27
0.81
9.65
12.89
12.49
5.40
26.09
17.29
1.34
24.61
21.33
21.72
10.58
25.39
18.04
4.35
92.10
2.83
21.33
3.85
15.70
6.00
6.93
15.66
14.14
0.24
4.85
5.93
10.66
2.07
6.78
24.04
8.96
0.59
9.80
14.30
24.24
9.96
10.94
0.58
21.19
14.52
9.03
10.68
18.87
2.89
11.53
1.08
15.58
12.99
2.52
11.81
-10.09
3.90

1995
7.45
3.32
10.18
11.03
6.94
3.18
19.57
10.27
-1.34
-2.68
9.83
5.08
14.41
26.30
13.10
-16.81
14.56
-3.41
4.77
15.55
8.80
10.41
15.92
14.84
4.61
25.08
18.95
13.50
7.14
27.57
21.54
2.32
21.58
17.94
4.97
-2.47
2.47
28.16
-0.95
4.01
9.66
5.23

2002
6.42
3.83
7.26
6.16
10.94
3.24
16.73
10.74
4.76
-28.32
7.05
4.73
8.49
22.49
7.10
-16.80
7.44
-4.04
5.13
16.89
-0.55
6.94
16.85
14.50
1.10
27.82
9.85
27.60
5.49
24.77
10.11
2.53
16.12
11.29
5.13
-4.35
2.53
29.68
0.86
4.80
12.07
10.37

2003
6.30
3.81
5.89
6.83
14.07
5.28
15.90
10.91
4.20
-30.61
4.37
4.01
6.45
22.19
6.91
-15.69
6.48
-3.58
5.74
18.93
-4.05
7.99
15.77
14.83
2.33
27.80
7.34
28.18
4.26
21.39
10.05
3.41
15.44
10.48
6.18
4.39
3.02
29.82
2.44
3.06
12.26
4.33

2004
5.00
3.57
5.15
7.04
14.37
5.74
14.47
11.00
4.28
-20.87
4.63
3.85
6.98
30.16
7.10
-11.19
5.07
-3.36
6.47
18.59
-7.51
9.22
15.76
14.87
1.61
27.34
9.25
27.97
3.71
17.82
9.77
4.17
15.40
10.31
6.23
21.21
2.77
29.26
3.75
1.07
12.60
2.24

2005
4.14
3.45
5.33
7.52
25.59
8.84
14.11
11.00
2.39
-33.79
4.83
3.98
7.26
34.32
7.52
-9.88
7.00
-3.27
6.06
18.58
-7.05
7.66
14.88
14.79
-0.08
27.38
9.34
28.71
4.43
21.57
9.63
4.30
15.01
10.49
6.33
9.11
2.73
27.37
-0.15
0.54
12.70
8.34

2006
2.99
3.47
6.15
8.54
12.34
9.07
15.02
11.00
2.83
-34.57
4.91
4.17
7.14
34.73
10.00
-8.87
8.23
-3.10
6.61
15.52
-9.23
6.30
15.05
14.29
-2.19
27.03
9.66
28.35
5.44
20.80
9.40
4.26
14.63
10.22
6.26
3.80
2.59
26.37
-4.14
0.02
12.90
10.05

2007
2.65
3.48
6.61
9.61
5.55
10.58
15.20
10.90
2.73
-38.65
4.91
4.45
7.30
35.25
7.91
-8.01
9.47
-3.22
6.82
11.83
-5.38
6.71
15.49
14.02
2.92
25.97
7.49
27.78
6.14
19.57
8.67
4.35
14.55
9.00
6.28
7.77
2.64
26.53
-6.29
-6.70
12.77
8.14

2008
2.44
3.55
7.39
10.94
4.38
5.83
15.43
10.74
4.11
-36.43
5.38
4.42
7.57
35.67
7.95
-7.82
9.18
-3.30
6.93
12.66
0.25
7.29
15.38
13.68
-1.46
24.70
5.19
29.29
5.70
18.68
9.36
4.38
14.53
9.08
6.11
3.78
2.65
26.20
3.44
-3.97
12.93
3.74

2009
2.32
3.59
7.75
11.19
2.80
5.28
17.34
10.64
3.09
-37.08
5.29
4.28
7.90
35.89
8.08
-8.00
8.71
-3.79
6.93
12.49
12.33
11.04
16.11
13.74
-0.87
24.99
8.11
29.53
5.65
16.88
9.21
3.96
13.86
9.85
6.76
2.55
2.78
23.43
6.68
7.36
12.91
5.56

2010
2.64
3.81
8.13
11.20
2.79
5.00
17.38
10.69
3.16
-35.84
5.39
4.37
8.39
36.13
7.89
-7.48
9.26
-3.93
7.06
12.43
12.72
11.04
15.79
13.99
-0.54
24.53
8.12
28.96
6.13
17.17
9.33
3.87
14.00
9.62
6.75
7.44
2.98
24.36
7.28
8.21
12.65
5.75

15.29
9.64
-7.54
7.43
6.91
12.91
3.38
7.07
16.84
11.70
2.69
20.59
15.92
-4.07
21.12
10.27
9.58
0.44
21.72
11.82
6.90
11.85
11.72
5.28
10.75
0.09
20.10
3.04
15.43
8.74
8.56
-9.08
6.88

21.25
7.26
-7.62
3.42
10.21
6.68
2.47
4.33
7.78
9.61
-0.68
13.93
11.17
-1.80
31.32
8.78
15.95
-0.22
14.08
11.31
6.19
10.92
-2.61
12.95
12.71
0.65
9.08
12.32
11.67
3.07
5.68
-4.46
6.50

22.32
5.27
-14.58
3.11
11.47
6.16
2.22
3.95
7.24
10.70
-10.21
14.61
12.48
4.04
31.08
6.83
13.60
0.94
14.81
11.84
5.83
9.56
-2.68
13.46
13.79
0.75
9.05
10.28
13.37
2.98
5.72
-11.59
6.23

22.86
5.14
-13.02
3.20
9.87
6.01
1.87
4.04
6.12
9.62
-7.24
12.23
12.41
0.48
30.91
5.70
14.81
0.31
16.05
11.22
5.96
9.96
-6.21
15.28
14.00
0.70
7.59
14.98
8.91
1.09
5.69
-9.42
6.25

22.87
4.14
-11.88
3.07
12.95
6.22
2.13
3.43
6.80
8.97
-11.47
10.98
11.75
0.97
30.30
5.75
16.47
-0.71
15.88
11.46
6.14
10.67
-8.16
14.77
14.08
-0.09
8.85
15.84
1.50
0.81
3.79
-7.87
6.44

20.65
5.18
-14.58
3.55
2.64
6.31
2.26
2.70
5.79
7.37
-16.28
12.40
10.43
-3.63
30.17
3.89
16.72
-1.96
16.27
11.32
5.64
11.87
-6.81
16.00
14.58
-0.23
7.12
12.87
3.90
-0.28
3.74
-6.01
5.74

18.51
6.95
-15.29
3.39
3.65
6.03
2.26
3.08
5.45
6.93
-13.16
11.14
9.47
1.14
29.94
5.70
14.73
-1.79
16.25
10.74
5.52
12.94
-7.91
19.99
14.51
-0.21
7.70
10.77
1.92
-1.94
3.83
-5.85
5.87

18.64
7.75
-9.89
3.49
5.55
5.93
2.22
2.96
3.61
6.89
-2.76
10.81
10.05
0.59
29.06
4.97
14.76
-1.61
16.42
13.42
5.36
11.65
-9.05
19.13
13.95
0.07
8.21
9.83
2.85
-0.80
3.89
-7.44
5.54

18.69
7.96
-11.90
3.20
9.54
5.74
2.33
2.99
5.40
7.88
-1.54
6.87
8.00
1.44
29.14
6.69
15.03
-0.15
16.76
18.30
5.09
11.65
-10.32
17.82
14.54
0.39
10.33
10.26
3.98
-0.40
3.45
-7.33
5.82

18.66
7.98
-14.46
3.32
10.14
5.38
2.51
2.97
5.28
7.05
-0.64
7.15
8.31
2.02
28.10
6.99
15.07
0.06
16.42
18.13
5.00
11.62
-10.13
18.37
14.63
0.43
10.40
10.44
3.18
-0.08
3.50
-8.22
5.74

Source: Euromonitor International from national statistics

144

Euromonitor International 2011

Section 2 World lifestyle trends Money

Consumer lending (total) 1990/1995/2002-2010

Table: 2.137

US$ million/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

2002
2,191.38
8,556.84
313,073.32
98,254.96
218.21
5.83
101,830.79
30,699.71
29,039.00
6,890.68
1,668.15
450,892.44
29,465.37
292,539.61
8,060.03
3,171.40
5,790.50
126,114.56
198.53
959.27
885.50
88,730.00
403,291.71
890,359.01
29,670.53
95,252.24
6,317.14
23,516.00
8,509.14
14,611.53
55,089.02
123,743.24
180,185.89
1,932,923.66
2,740.67
90.06
2,921.54
5,147.49
924.12
523.17
47,558.67
66,212.00
2.95
1,870.85
364,316.26
77,636.00
16,078.96
106,351.74
9,874.44
298.44
4,293.76
16,917.66
68,299.45
863.74
4,498.35
15,086.42
31.59
73,169.65
6,690.70
840.03
41,588.75
288,802.46
301,474.38
92,026.42
265,800.92
126,577.01
30,107.68
2,731.57
4,717.12
587.46
667.20
9,197.01
1,308,706.96
8,034,136.38
2,284.78
1,218.91

2003
2004
4,783.87
4,317.69
9,365.05
9,835.56
444,259.47 581,873.52
121,117.10 145,160.84
507.24
1,084.53
18.73
40.70
138,619.40 168,636.04
29,249.75
28,514.96
31,980.42
42,859.75
7,373.45
8,157.89
2,984.39
3,322.51
546,935.32 649,903.59
33,435.13 45,999.59
337,470.20 397,203.06
7,396.51
8,190.08
3,828.00
4,163.00
7,995.97
11,950.13
160,103.23 195,434.12
184.19
314.36
917.03
1,150.75
1,864.06
3,198.50
89,716.70
98,333.27
528,753.61 661,371.51
1,094,456.47 1,230,918.38
45,044.72
65,283.13
92,151.36 93,459.98
11,275.07
15,303.61
34,646.33 48,437.36
12,590.41
16,717.68
16,817.32
27,222.53
79,540.04 109,222.10
125,205.51 134,530.73
257,713.93 334,225.66
2,072,715.32 2,203,064.55
5,163.06
5,220.45
637.23
1,365.70
3,437.44
4,463.51
7,002.11
7,685.21
2,120.03
3,629.40
1,289.45
2,306.26
54,165.89
62,169.88
67,131.09 75,896.44
19.32
30.16
2,011.44
2,290.74
467,346.77 557,550.47
96,648.43 110,706.03
29,323.69
32,787.86
137,944.94 163,965.47
13,571.88
18,213.02
219.19
335.85
4,460.41
4,673.11
20,899.27
26,080.31
83,294.67
98,230.91
1,401.98
2,182.51
9,709.74
21,381.33
20,623.03
32,402.41
75.96
139.19
77,443.39
85,775.69
7,847.34
10,791.75
1,044.16
1,841.28
71,679.36
91,647.59
315,670.60 348,507.82
419,972.20 548,294.19
114,348.05 144,855.40
324,154.55 371,080.46
141,961.20 171,603.15
37,070.43 44,694.82
3,240.09
2,883.03
10,197.44
21,403.19
1,359.61
3,273.40
1,668.98
3,690.22
10,212.12
11,232.68
1,597,323.23 1,975,017.84
8,991,068.39 10,058,309.82
1,431.71
1,779.33
1,425.19
1,937.24

2005
4,173.78
14,259.50
683,453.43
161,809.67
1,738.78
61.94
188,898.18
28,494.40
70,025.32
9,298.69
3,586.51
774,979.66
60,946.27
458,023.61
10,571.40
5,376.30
17,197.32
228,437.20
641.17
1,488.66
5,064.82
115,888.87
750,754.42
1,254,480.29
85,623.51
95,647.00
17,972.90
65,374.17
21,024.82
37,089.39
137,989.71
146,318.20
396,955.31
2,167,079.58
5,572.63
2,591.64
5,582.94
7,926.27
6,043.78
3,282.62
73,044.92
92,227.02
46.11
2,554.80
615,863.81
127,878.42
35,055.76
194,231.90
23,806.63
823.10
5,198.94
36,447.44
109,982.56
4,331.32
37,175.30
50,294.82
183.81
87,477.61
15,128.75
2,691.08
116,011.42
425,059.05
716,187.44
155,261.32
388,836.23
198,096.27
51,515.73
3,718.11
33,728.05
6,753.39
8,452.33
14,716.68
2,149,879.43
11,190,061.88
3,768.75
2,975.55

2006
4,418.21
20,486.50
755,863.05
169,395.14
2,471.82
115.29
213,096.54
31,274.73
98,539.21
10,774.28
4,355.01
910,369.13
71,755.34
541,532.99
12,091.06
8,138.00
24,824.44
261,543.93
1,273.47
1,661.53
7,775.63
133,211.24
857,686.52
1,284,884.76
107,736.08
96,139.85
20,282.94
83,400.91
24,333.78
38,799.22
170,031.50
152,563.77
457,521.82
2,026,580.50
6,781.17
5,256.73
7,025.54
8,697.07
9,751.93
4,988.64
82,786.10
109,490.54
75.71
3,194.00
675,053.73
141,804.06
42,512.54
216,978.92
32,137.65
1,912.66
6,111.47
49,930.30
128,706.46
7,658.37
69,030.62
51,236.24
310.21
90,855.03
21,034.72
3,583.78
138,221.84
507,208.19
878,551.39
180,020.54
396,289.07
199,741.69
59,166.91
4,131.41
45,645.90
12,049.57
16,724.13
20,199.32
2,389,422.94
12,272,358.19
8,904.60
5,065.67

2007
2008
5,932.62
6,412.79
30,184.10
37,563.17
934,172.59 1,017,715.83
194,372.21 215,935.11
3,400.99
4,423.14
250.29
445.64
255,064.49 299,270.12
34,694.06
40,828.81
142,504.25 185,563.46
13,627.52
17,098.48
5,725.04
6,214.44
1,068,887.32 1,188,324.77
80,069.51
98,656.81
687,431.50 829,514.37
16,379.84
22,088.10
11,982.10
19,244.40
40,394.49
56,921.68
317,071.66 356,410.20
2,420.36
4,132.77
1,764.29
2,101.63
11,394.72
15,413.09
143,252.08 158,480.84
979,354.69 1,178,851.52
1,390,672.98 1,471,581.45
142,501.39 166,205.55
103,261.51 109,622.02
27,630.63
36,139.16
117,284.48 130,516.66
30,315.20 37,205.08
43,491.94
50,278.51
207,209.18 233,683.65
179,840.11 237,569.75
556,216.56 615,775.90
1,976,418.56 2,229,475.47
9,059.55
9,951.06
10,522.49
19,266.71
8,515.69
9,371.36
10,189.24
11,105.66
15,022.16
20,341.96
8,443.58
13,775.66
96,032.08 108,785.08
134,457.09 143,059.52
136.52
245.95
3,544.47
3,815.97
786,917.09 887,752.95
157,837.91 170,601.83
56,189.44
61,257.21
260,819.04 284,737.27
43,516.59 58,907.84
3,630.73
6,223.18
7,636.65
8,601.75
77,842.61 130,713.83
154,369.13 172,055.35
15,248.12 20,448.24
115,813.98 160,919.23
52,276.56
54,104.98
557.12
973.10
101,414.09
113,111.12
28,327.05
35,519.58
4,882.17
6,266.60
162,533.91 152,570.48
552,614.71 508,159.01
1,080,225.82 1,199,188.25
216,224.53 245,437.84
429,796.16 485,734.27
201,770.68 210,413.99
70,410.08
78,568.73
5,820.10
6,252.25
67,793.41
89,687.76
21,153.88
35,532.68
32,342.57 54,025.36
32,189.79 42,954.66
2,833,546.39 2,681,022.78
13,061,695.21 13,085,565.99
17,250.43
22,631.49
9,295.43
8,882.95

2009
2010
6,583.31
6,710.94
35,083.70 36,625.40
1,026,182.40 1,296,371.58
208,131.73 208,666.28
4,301.81
4,234.57
248.01
240.68
304,475.70 314,634.53
36,097.22
45,329.25
198,877.54 261,742.80
17,230.44
18,302.28
6,390.53
6,552.38
1,182,967.77 1,377,365.07
87,926.37
98,105.42
1,101,924.55 1,252,712.12
21,840.01
26,524.78
18,558.70
18,842.84
52,171.50
55,875.61
348,792.14 350,650.91
4,585.49
5,243.00
2,150.24
2,193.33
12,583.22
13,575.68
183,893.37 207,200.20
1,160,451.23 1,256,205.53
1,380,801.76 1,344,208.45
159,872.52 160,429.97
116,143.61 123,781.31
30,529.86
34,255.29
131,763.93 149,855.78
41,190.35
55,561.05
51,286.02
52,840.18
174,844.02 119,179.08
226,325.70 232,174.39
610,592.25 620,053.34
2,430,722.76 2,503,794.00
10,335.37
10,622.23
16,249.18
15,868.11
9,750.47
10,065.30
12,214.98
15,552.96
17,980.25
17,976.95
13,789.32
15,588.42
105,836.49 114,488.75
117,069.25 123,976.65
205.67
198.03
4,035.49
5,091.05
886,646.66 902,552.15
190,293.93 208,430.92
63,110.82 64,882.37
286,757.85 324,347.47
74,435.46
84,351.09
7,164.40
8,246.21
8,697.67
10,231.27
113,751.35 128,695.74
160,326.41 153,770.19
17,671.22
17,776.20
112,160.05 146,721.65
54,909.07
54,923.07
657.74
642.71
115,133.47 121,643.45
41,039.28
41,742.08
5,771.62
5,841.44
153,167.54 161,987.53
476,871.98 567,970.91
1,130,899.69 1,094,357.70
231,062.48 257,083.22
517,471.33 531,183.35
205,668.55 227,462.84
81,618.97
91,159.96
6,379.82
6,464.29
72,870.94
72,946.59
31,771.40
31,448.99
31,512.32
28,874.15
27,149.90
30,180.45
2,282,641.38 2,261,649.65
12,919,258.93 13,408,854.18
25,389.33
16,976.18
11,452.78
13,764.72

% growth
1990-2010

Source: Euromonitor International from national statistics

www.euromonitor.com

145

World Consumer Lifestyles Databook 2011

Mortgages/housing share of total consumer lending 1990/1995/2002-2010

Table: 2.138

% of total consumer lending

1990

1995

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2002
63.1
41.2
79.0
42.7
4.3
3.4
86.3
55.5
21.6
1.6
61.3
68.0
48.5
31.9
54.1
10.7
69.5
81.7
26.1
19.2
63.1
41.5
81.0
63.6
67.4
72.0
48.0
56.7
13.6
5.0
80.7
19.8
74.7
75.0
59.6
10.8
74.8
57.6
41.8
25.7
55.5
84.3
4.1
59.7
96.5
77.3
65.0
73.7
37.3
33.9
45.7
29.0
90.4
48.5
2.6
1.5
4.8
84.3
14.2
22.5
74.3
37.4
70.2
85.2
97.0
63.0
66.3
57.8
4.3
2.2
18.0
35.2
80.6
68.9
33.1
17.0

2003
62.0
32.1
80.1
45.3
5.2
2.1
87.5
54.6
20.1
3.1
60.1
68.0
47.5
34.5
45.2
17.4
71.4
82.5
18.1
25.8
57.8
43.3
81.4
63.5
66.5
72.9
59.6
58.5
19.4
7.3
84.2
20.2
75.9
75.5
58.4
3.6
73.9
57.3
40.5
12.8
56.6
81.4
1.5
59.5
96.7
78.0
63.8
73.5
38.8
29.5
44.8
36.4
90.0
46.8
2.4
1.9
4.6
83.9
20.4
28.4
74.8
40.4
70.7
85.5
97.3
62.3
64.8
56.6
5.2
2.5
31.6
27.9
81.4
70.0
25.5
17.9

2004
64.8
28.7
80.8
48.6
8.0
2.5
88.0
51.0
17.5
7.8
62.7
67.6
47.3
36.8
32.9
29.3
74.7
83.5
10.2
37.4
58.3
44.9
82.3
63.4
64.8
72.7
61.6
59.6
20.5
10.2
87.6
20.0
76.7
76.0
61.2
4.4
75.8
57.0
43.6
13.8
56.0
77.8
1.8
60.7
96.5
78.1
66.0
73.5
39.3
18.4
44.4
37.5
89.6
46.8
8.8
2.4
4.8
80.2
25.3
54.0
71.2
45.7
71.9
86.4
97.3
61.1
65.1
59.5
8.0
3.1
26.1
25.7
81.3
70.2
17.3
19.9

2005
64.2
20.0
80.9
46.3
27.0
5.7
88.2
52.2
15.1
13.4
62.0
66.9
43.6
41.2
27.7
45.1
79.5
83.0
10.7
35.1
64.2
49.7
83.3
63.7
65.9
71.8
63.7
56.6
22.6
8.5
89.1
19.1
76.3
76.0
60.6
7.1
75.1
56.2
51.6
23.0
55.4
72.4
2.9
59.9
96.9
78.0
65.3
72.0
35.7
16.0
43.8
42.8
89.5
41.6
12.0
1.8
9.1
80.3
25.3
63.1
70.7
45.2
74.1
86.5
97.3
62.4
63.4
58.9
27.3
4.9
20.3
31.9
81.8
71.1
23.3
22.9

2006
66.7
15.3
81.0
49.6
33.8
15.2
88.2
51.0
15.7
20.3
64.5
67.3
44.2
45.9
26.4
57.2
83.5
82.5
15.2
36.0
69.0
54.2
84.5
64.6
66.5
71.0
63.3
55.1
27.3
9.2
91.0
19.1
75.7
76.0
63.1
16.1
76.6
55.3
60.1
31.4
53.3
69.8
7.1
62.2
97.1
77.7
67.7
71.1
31.1
19.5
42.7
50.2
89.3
37.3
18.7
2.0
21.4
80.4
25.1
68.5
72.7
44.6
74.8
86.1
97.3
67.3
64.2
61.5
34.0
12.8
23.0
41.8
83.2
71.6
28.6
26.9

2007
68.1
14.5
81.2
49.5
34.0
16.6
87.7
51.8
18.0
28.8
66.0
67.6
45.7
51.6
25.8
68.4
85.1
81.3
16.5
37.6
67.5
57.2
84.0
64.7
66.6
69.4
62.0
52.0
28.1
9.4
92.3
18.4
75.2
76.6
64.7
17.2
77.6
55.6
61.3
33.4
52.5
70.2
7.8
62.5
97.2
78.1
69.1
66.8
26.1
21.2
41.2
54.2
89.6
38.3
25.6
2.3
23.5
81.0
31.5
74.8
74.4
44.8
75.5
86.4
97.1
69.9
63.6
63.1
34.8
15.6
23.2
49.8
83.8
71.8
28.6
30.9

2008
69.0
14.8
81.8
50.8
33.8
16.8
88.1
52.4
20.9
35.5
66.9
68.7
40.8
51.6
26.3
77.0
85.5
81.6
17.7
36.2
59.0
58.4
84.3
65.0
68.4
68.9
63.0
48.3
28.1
9.2
93.1
16.3
74.1
77.1
65.5
17.1
78.1
56.4
52.0
27.3
52.7
69.8
7.8
62.2
97.2
78.7
69.9
62.7
22.6
22.7
40.4
61.0
89.5
40.8
31.8
2.5
24.3
80.4
35.2
79.3
76.9
45.6
76.5
86.3
96.9
71.0
62.6
64.0
33.1
17.0
28.8
46.2
84.0
71.4
29.4
35.9

2009
69.7
13.2
82.7
50.9
36.0
26.2
88.5
57.4
25.3
35.8
67.8
68.9
44.4
58.5
25.5
77.5
85.6
82.7
23.1
36.0
60.5
61.0
84.6
65.3
70.0
68.6
64.4
47.3
26.9
9.2
90.6
17.5
75.2
77.4
66.4
17.8
78.7
59.4
52.7
48.1
52.8
73.9
8.1
61.4
97.2
80.6
70.9
59.3
24.3
28.6
39.2
60.5
89.7
45.1
33.1
2.5
31.3
81.5
42.6
76.5
77.5
46.3
76.6
86.1
97.2
72.2
63.2
64.8
35.6
16.8
38.2
14.4
84.5
72.0
34.9
37.9

2010
70.1
11.0
83.1
51.1
36.4
26.5
88.4
60.1
27.4
43.0
68.3
69.7
43.6
60.5
25.9
77.9
85.7
83.8
22.6
36.1
62.0
62.4
85.1
65.4
71.2
68.5
64.7
46.6
26.7
9.0
86.6
17.6
75.0
77.6
66.9
18.2
79.1
66.1
51.1
52.4
53.1
76.0
8.8
68.3
97.3
81.0
71.3
57.3
24.6
27.9
37.4
61.0
89.6
46.5
33.3
2.6
33.2
82.3
46.2
76.3
77.7
46.6
76.9
85.2
97.1
72.5
63.4
65.2
39.2
16.9
38.4
18.3
85.0
72.2
42.2
41.0

Source: Euromonitor International from national statistics

146

Euromonitor International 2011

Section 2 World lifestyle trends Money

Consumer credit share of total consumer lending 1990/1995/2002-2010

Table: 2.139

% of total consumer lending

1990

1995

Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

2002
36.9
58.8
21.0
57.3
95.7
96.6
13.7
44.5
78.4
98.4
38.7
32.0
51.5
68.1
45.9
89.3
30.5
18.3
73.9
80.8
36.9
58.5
19.0
36.4
32.6
28.0
52.0
43.3
86.4
95.0
19.3
80.2
25.3
25.0
40.4
89.2
25.2
42.4
58.2
74.3
44.5
15.7
95.9
40.3
3.5
22.7
35.0
26.3
62.7
66.1
54.3
71.0
9.6
51.5
97.4
98.5
95.2
15.7
85.8
77.5
25.7
62.6
29.8
14.8
3.0
37.0
33.7
42.2
95.7
97.8
82.0
64.8
19.4
31.1
66.9
83.0

2003
38.0
67.9
19.9
54.7
94.8
97.9
12.5
45.4
79.9
96.9
39.9
32.0
52.5
65.5
54.8
82.6
28.6
17.5
81.9
74.2
42.2
56.7
18.6
36.5
33.5
27.1
40.4
41.5
80.6
92.7
15.8
79.8
24.1
24.5
41.6
96.4
26.1
42.7
59.5
87.2
43.4
18.6
98.5
40.5
3.3
22.0
36.2
26.5
61.2
70.5
55.2
63.6
10.0
53.2
97.6
98.1
95.4
16.1
79.6
71.6
25.2
59.6
29.3
14.5
2.7
37.7
35.2
43.4
94.8
97.5
68.4
72.1
18.6
30.0
74.5
82.1

2004
35.2
71.3
19.2
51.4
92.0
97.5
12.0
49.0
82.5
92.2
37.3
32.4
52.7
63.2
67.1
70.7
25.3
16.5
89.8
62.6
41.7
55.1
17.7
36.6
35.2
27.3
38.4
40.4
79.5
89.8
12.4
80.0
23.3
24.0
38.8
95.6
24.2
43.0
56.4
86.2
44.0
22.2
98.2
39.3
3.5
21.9
34.0
26.5
60.7
81.6
55.6
62.5
10.4
53.2
91.2
97.6
95.2
19.8
74.7
46.0
28.8
54.3
28.1
13.6
2.7
38.9
34.9
40.5
92.0
96.9
73.9
74.3
18.7
29.8
82.7
80.1

2005
35.8
80.0
19.1
53.7
73.0
94.3
11.8
47.8
84.9
86.6
38.0
33.1
56.4
58.8
72.3
54.9
20.5
17.0
89.3
64.9
35.8
50.3
16.7
36.3
34.1
28.2
36.3
43.4
77.4
91.5
10.9
80.9
23.7
24.0
39.4
92.9
24.9
43.8
48.4
77.0
44.6
27.6
97.1
40.1
3.1
22.0
34.7
28.0
64.3
84.0
56.2
57.2
10.5
58.4
88.0
98.2
90.9
19.7
74.7
36.9
29.3
54.8
25.9
13.5
2.7
37.6
36.6
41.1
72.7
95.1
79.7
68.1
18.2
28.9
76.7
77.1

2006
33.3
84.7
19.0
50.4
66.2
84.8
11.8
49.0
84.3
79.7
35.5
32.7
55.8
54.1
73.6
42.8
16.5
17.5
84.8
64.0
31.0
45.8
15.5
35.4
33.5
29.0
36.7
44.9
72.7
90.8
9.0
80.9
24.3
24.0
36.9
83.9
23.4
44.7
39.9
68.6
46.7
30.2
92.9
37.8
2.9
22.3
32.3
28.9
68.9
80.5
57.3
49.8
10.7
62.7
81.3
98.0
78.6
19.6
74.9
31.5
27.3
55.4
25.2
13.9
2.7
32.7
35.8
38.5
66.0
87.2
77.0
58.2
16.8
28.4
71.4
73.1

2007
31.9
85.5
18.8
50.5
66.0
83.4
12.3
48.2
82.0
71.2
34.0
32.4
54.3
48.4
74.2
31.6
14.9
18.7
83.5
62.4
32.5
42.8
16.0
35.3
33.4
30.6
38.0
48.0
71.9
90.6
7.7
81.6
24.8
23.4
35.3
82.8
22.4
44.4
38.7
66.6
47.5
29.8
92.2
37.5
2.8
21.9
30.9
33.2
73.9
78.8
58.8
45.8
10.4
61.7
74.4
97.7
76.5
19.0
68.5
25.2
25.6
55.2
24.5
13.6
2.9
30.1
36.4
36.9
65.2
84.4
76.8
50.2
16.2
28.2
71.4
69.1

2008
31.0
85.2
18.2
49.2
66.2
83.2
11.9
47.6
79.1
64.5
33.1
31.3
59.2
48.4
73.7
23.0
14.5
18.4
82.3
63.8
41.0
41.6
15.7
35.0
31.6
31.1
37.0
51.7
71.9
90.8
6.9
83.7
25.9
22.9
34.5
82.9
21.9
43.6
48.0
72.7
47.3
30.2
92.2
37.8
2.8
21.3
30.1
37.3
77.4
77.3
59.6
39.0
10.5
59.2
68.2
97.5
75.7
19.6
64.8
20.7
23.1
54.4
23.5
13.7
3.1
29.0
37.4
36.0
66.9
83.0
71.2
53.8
16.0
28.6
70.6
64.1

2009
30.3
86.8
17.3
49.1
64.0
73.8
11.5
42.6
74.7
64.2
32.2
31.1
55.6
41.5
74.5
22.5
14.4
17.3
76.9
64.0
39.5
39.0
15.4
34.7
30.0
31.4
35.6
52.7
73.1
90.8
9.4
82.5
24.8
22.6
33.6
82.2
21.3
40.6
47.3
51.9
47.2
26.1
91.9
38.6
2.8
19.4
29.1
40.7
75.7
71.4
60.8
39.5
10.3
54.9
66.9
97.5
68.7
18.5
57.4
23.5
22.5
53.7
23.4
13.9
2.8
27.8
36.8
35.2
64.4
83.2
61.8
85.6
15.5
28.0
65.1
62.1

2010
29.9
89.0
16.9
48.9
63.6
73.5
11.6
39.9
72.6
57.0
31.7
30.3
56.4
39.5
74.1
22.1
14.3
16.2
77.4
63.9
38.0
37.6
14.9
34.6
28.8
31.5
35.3
53.4
73.3
91.0
13.4
82.4
25.0
22.4
33.1
81.8
20.9
33.9
48.9
47.6
46.9
24.0
91.2
31.7
2.7
19.0
28.7
42.7
75.4
72.1
62.6
39.0
10.4
53.5
66.7
97.4
66.8
17.7
53.8
23.7
22.3
53.4
23.1
14.8
2.9
27.5
36.6
34.8
60.8
83.1
61.6
81.7
15.0
27.8
57.8
59.0

Source: Euromonitor International from national statistics

www.euromonitor.com

147

World Consumer Lifestyles Databook 2011

Debit cards in circulation 1990/1995/2002-2010

Table: 2.140

000 cards/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

2002
26.09
9,717.03
23,866.00
7,076.10
1,081.41
755.70
11,863.00
199.74
82,353.60
2,372.01
490.85
32,394.06
3,046.22
405,328.00
8,540.00
4,692.00
5,683.00
3,290.00
842.12
1,857.01
956.95
3,879.00
42,950.00
89,330.68
5,274.60
10,072.30
5,025.39
8,100.00
16,913.89
18,439.79
1,044.00
60.00
26,614.00
325,000.00
28.60
385.30
499.12
1,540.80
854.04
1,427.70
5,305.00
31,161.90
41.92
1,186.21
22,900.00
2,390.59
441.96
4,362.00
528.00
3,308.30
20,440.62
12,693.70
13,383.96
3,260.38
14,836.82
8,678.20
516.96
6,252.40
2,162.21
1,707.67
13,700.00
86,128.00
32,674.00
7,040.00
5,798.02
7,613.10
4,774.22
273.86
35,057.00
512.33
6,150.00
1,074.52
59,419.00
130,883.91
6,621.60
9.40

2003
39.97
11,414.00
24,331.00
8,253.00
1,305.37
789.90
12,122.00
253.90
105,412.61
3,429.00
623.87
34,099.00
3,655.17
638,828.00
9,704.00
4,864.64
6,123.00
3,403.00
773.67
1,924.36
1,003.34
4,136.00
44,900.00
88,982.29
5,488.60
10,777.40
5,290.50
19,600.00
18,570.00
20,362.16
1,079.00
86.00
28,159.00
385,000.00
29.90
584.79
507.84
1,695.40
1,117.97
2,098.17
7,420.00
31,209.15
63.77
1,414.72
23,200.00
2,435.55
451.25
4,527.00
572.00
3,031.11
22,403.96
13,315.80
13,308.16
4,382.83
23,815.08
9,744.10
786.47
7,159.80
2,547.83
2,466.58
17,380.00
80,204.00
33,096.00
6,985.00
5,940.10
10,088.90
8,140.53
299.43
39,563.00
853.09
11,067.84
1,310.40
62,854.00
149,388.13
6,359.80
40.50

2004
48.26
12,135.00
25,099.00
6,619.00
1,513.75
862.80
12,651.00
303.33
138,090.52
4,428.00
682.29
34,695.00
4,104.94
778,329.00
10,727.74
5,510.86
6,174.00
3,609.65
948.64
2,114.68
1,061.00
4,474.00
46,200.00
88,501.79
5,339.40
11,693.40
5,813.40
31,550.00
24,010.00
25,707.51
1,293.00
98.00
29,481.00
390,000.00
31.20
1,091.06
516.56
1,850.00
1,251.00
2,453.00
10,237.20
32,024.88
119.15
1,507.25
24,000.00
2,505.53
460.54
4,985.00
616.00
3,634.15
24,288.33
14,282.90
14,415.82
5,485.69
33,812.06
10,933.40
1,469.49
7,535.20
2,870.00
2,310.00
19,125.00
71,918.00
32,765.00
7,349.00
6,021.03
13,475.00
8,425.02
325.00
43,085.00
1,150.35
14,738.29
1,638.00
65,544.00
205,832.07
7,826.72
291.00

2005
2006
2007
2008
2009
2010
52.71
74.41
77.46
82.80
91.28
99.22
12,855.79
13,460.95
15,217.26
16,268.90
17,192.18
19,942.92
25,371.00
26,210.00
29,551.00
32,550.43
36,130.97
39,382.76
6,700.00
6,983.00
7,395.00
7,780.00
8,311.00
8,768.11
1,798.64
2,070.80
2,125.93
2,254.64
2,343.77
2,415.85
1,205.60
2,306.90
3,036.72
3,755.87
4,089.40
4,159.97
12,672.00
13,181.00
14,421.50
14,972.00
15,271.40
15,521.00
379.14
424.79
489.28
564.85
626.25
684.48
171,232.24 187,465.06 201,337.47 217,444.47 243,879.10 264,378.00
5,231.00
6,278.00
6,872.00
7,282.95
7,853.93
8,259.98
794.74
862.78
916.15
983.95
1,089.36
1,192.61
34,850.00
35,716.12
35,931.71
36,185.00 37,400.00
38,592.56
4,691.03
6,179.82
7,411.13
8,178.44
8,107.73
8,421.98
919,923.75 1,082,120.50 1,374,292.88 1,621,665.59 1,838,968.78 2,022,865.66
11,405.00
13,435.19
15,478.10
15,535.18
16,256.30
16,922.81
5,752.28
5,908.50
6,151.49
6,246.81
6,428.01
6,667.93
7,036.27
6,824.00
7,324.00
7,471.00
7,565.94
7,727.85
3,881.97
4,218.74
4,490.70
5,051.97
5,456.13
5,827.14
928.25
939.77
1,019.82
1,099.43
1,193.57
1,238.79
2,298.57
2,471.58
2,686.50
2,985.00
3,283.50
3,305.05
1,143.00
1,260.00
1,337.00
1,397.00
1,482.64
1,540.31
4,744.00
4,948.00
5,197.00
5,300.00
5,410.77
5,616.92
48,313.00 56,354.00 64,392.00 65,955.00
68,100.00 70,500.00
88,478.04 89,709.34 95,248.90 100,225.70 100,526.38 100,727.43
5,916.60
6,746.27
7,645.77
8,156.37
9,300.00 10,044.00
12,570.40
13,261.80
14,190.20
14,644.20
14,863.90
15,146.31
6,336.30
6,642.57
6,880.64
7,185.44
7,264.83
7,533.63
47,715.50 68,439.00 94,686.00 127,533.00 170,568.00 217,474.20
24,870.00
28,147.12
32,694.77
40,298.71
41,151.85
43,415.20
30,657.36
33,214.36 34,462.68
38,198.90
42,151.20
42,163.73
1,273.00
1,622.00
2,500.00
2,923.00
3,094.87
3,252.09
95.00
105.00
116.00
135.00
154.17
158.02
30,728.00
32,611.00 33,097.00 37,064.00 38,808.00
40,166.30
401,650.66 409,160.56 415,520.00 421,254.00 413,671.43 417,808.14
32.50
33.80
36.15
39.31
43.94
48.22
1,648.77
2,405.69
3,199.93
3,998.84
4,393.53
4,537.48
525.28
534.00
565.81
611.83
682.25
750.04
2,004.60
2,159.20
2,378.87
2,556.33
2,826.42
3,066.28
1,576.00
1,811.00
1,836.00
1,927.00
1,960.92
2,022.29
2,803.00
3,218.00
3,488.00
3,726.00
3,797.17
3,940.32
15,676.70
18,861.40
21,887.30 24,436.60
30,337.00
37,921.25
32,723.91
48,777.89
50,169.22
55,029.63
60,396.27
66,527.70
180.32
263.77
348.29
433.04
473.27
481.98
2,234.87
2,879.13
3,684.64
4,363.69
4,965.16
5,662.88
25,404.83
25,479.70
25,328.72
25,211.41 24,390.94
23,805.56
2,518.47
2,612.12
2,822.18
2,983.96
3,258.00
3,536.53
469.83
479.12
512.82
552.32
613.24
671.65
4,894.00
5,537.00
5,570.00
6,218.00
6,057.00
6,070.00
660.00
696.00
943.85
1,181.65
1,497.85
1,924.98
3,627.29
3,674.45
4,002.43
4,318.86
4,693.22
4,883.23
26,284.50
28,412.18
30,116.93
31,321.58
33,451.45
37,465.62
15,369.10
16,943.70
18,255.50 20,456.30
21,981.11
23,097.75
14,325.62
15,443.03
16,506.26
16,858.00
17,043.44
17,406.02
6,613.84
7,884.43
9,833.09
10,802.45
10,642.46
10,785.79
52,132.52
79,867.02
94,106.58 109,332.29 115,946.22 123,134.88
13,230.00
15,676.52
16,767.20
17,058.90
17,859.50
18,015.60
2,224.00
3,253.19
4,295.57
5,340.81
5,812.37
5,895.63
7,852.80
8,705.68
9,323.79
10,023.10
10,223.56
10,632.50
3,111.00
3,313.00
3,595.00
3,939.00
4,266.33
4,405.84
2,330.00
2,412.00
2,487.00
2,627.00
2,717.63
2,869.82
22,374.00 24,350.00 26,554.00
28,335.00
30,913.49
33,355.65
63,442.00
57,282.00
53,901.00 60,745.00 66,830.00
71,240.00
31,835.00
31,580.00
31,467.00
31,575.00 30,754.00
29,247.05
7,999.00
8,603.00
9,044.00
9,450.98
9,932.98
10,310.43
6,332.98
6,589.05
6,970.00
7,607.00
7,901.00
7,800.00
15,083.30
13,671.60 20,780.80 34,288.40 48,003.70 60,004.70
11,043.80
13,952.78
23,293.61 26,266.00
30,703.34
34,172.82
350.57
376.14
389.40
414.50
454.96
492.04
48,244.00 53,464.06
55,510.10
60,551.48
64,661.94
71,710.09
2,022.41
2,490.52
3,333.87
4,191.50
4,632.11
4,783.03
21,063.00 26,396.00
31,117.00 29,544.00
23,916.00
24,229.73
1,950.00
2,494.75
3,078.36
3,950.00
4,275.00
4,645.20
66,991.00 68,348.00
71,624.00
76,271.00
80,313.87
83,871.77
259,070.36 306,317.95 402,762.97 442,218.85 479,443.29 540,332.58
8,218.06
8,990.56
10,069.42
10,975.67
14,048.86
16,746.24
920.00
5,808.00
8,665.00
14,950.00
21,300.00 28,648.50

% growth
1990-2010

Source: Euromonitor International from national statistics

148

Euromonitor International 2011

Section 2 World lifestyle trends Money

Credit cards in circulation 1990/1995/2002-2010

Table: 2.141

000 cards/% growth

1990
Algeria
Argentina
Australia
Austria
Azerbaijan
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Cameroon
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Lithuania
Malaysia
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Nigeria
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Turkmenistan
Ukraine
United Arab Emirates
United Kingdom
USA
Venezuela
Vietnam

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,867.00
11,833.00
946.52
428.58

9,369.71
13,010.00
961.84
608.56
27.59
312.90
90.07
63,459.53
38.54

9,953.72
13,656.00
948.21
874.91
69.66
381.20
93.96
76,109.32
115.73

54,373.86
2,628.17
23,086.00
2,488.86
437.03
376.77
590.00
319.19
883.56
186.27
1,911.98
3,800.00
3,857.72
5,579.88
9,845.10
880.71
10,000.00
4,163.82
709.03
1,993.00
3,589.97
7,270.00
276,026.87
23.92
17.93
54.47
1,236.82
9.26
52.14
5,128.00
8,648.83
0.10
414.19
5,331.86
2,604.63
56.67
2,130.00
239.00
1,267.08
5,612.58
1,172.60
3,351.50
219.75
206.00
758.96
1.24
3,389.52
468.00
66.42
4,767.30
94,732.30
6,680.00
2,826.77
3,179.45
37,683.80
6,734.90

55,973.22
2,701.29
37,002.38
2,812.23
233.90
1,048.41
789.90
341.71
933.20
233.00
2,182.16
4,005.01
4,078.23
5,641.93
10,830.40
972.42
14,509.00
5,138.84
755.44
2,002.00
3,760.91
8,500.00
286,755.34
24.96
40.03
62.48
1,316.20
61.18
86.00
6,615.00
10,890.95
0.22
421.73
5,416.82
2,726.45
62.40
2,351.00
257.00
1,357.38
6,090.12
1,996.30
3,817.21
307.97
1,319.00
822.25
2.75
3,783.07
684.27
72.77
4,960.00
86,328.70
8,972.20
3,305.71
3,202.76
44,036.90
8,648.10

12,918.36
14,331.00
1,031.68
1,047.79
118.01
488.80
116.25
92,744.88
253.73
400.25
60,781.51
3,384.69
40,403.62
3,180.47
470.83
1,626.57
957.10
428.75
975.09
266.00
2,528.78
4,166.58
5,233.00
6,045.47
11,865.00
1,217.67
17,327.00
6,421.86
879.27
2,028.00
4,032.13
10,159.08
297,189.08
26.00
78.34
70.24
1,402.44
117.53
147.00
7,860.00
13,810.84
0.43
429.28
5,653.82
2,853.36
68.12
2,729.00
275.00
1,671.07
6,472.42
3,386.80
4,503.23
721.53
2,480.00
866.48
5.34
4,296.21
732.16
89.09
5,634.00
86,855.80
11,304.00
2,824.86
3,249.87
45,356.90
10,409.60

16,162.40
15,149.00
1,094.80
1,203.26
273.24
581.90
211.36
109,217.08
765.09
507.66
64,392.69
10,981.91
49,553.89
4,542.82
707.01
2,333.43
1,021.40
527.91
1,017.00
344.00
3,015.28
4,326.35
6,574.00
6,284.78
12,696.30
1,477.00
21,579.63
7,817.11
1,263.55
2,163.00
4,501.35
12,199.66
317,313.01
27.04
183.30
85.19
1,497.44
212.92
245.00
8,878.00
19,602.93
1.01
436.83
5,839.21
3,008.06
73.85
3,340.00
291.00
2,105.91
6,809.08
5,124.00
5,161.85
1,287.14
5,660.00
1,233.56
12.41
4,917.51
988.84
104.98
7,163.84
91,552.10
14,250.00
3,089.88
3,661.84
38,202.00
12,312.00

18,972.19
15,704.00
1,176.01
1,268.79
410.43
753.80
264.81
138,006.44
1,087.08
548.02
68,356.89
21,583.44
90,259.96
5,251.55
854.89
2,754.37
941.50
644.20
1,313.39
421.00
3,281.79
4,499.21
6,776.08
6,707.31
13,678.80
1,617.70
26,223.00
8,759.56
1,405.03
2,303.00
5,037.10
13,900.35
330,295.03
29.36
278.21
91.13
1,568.22
484.73
337.00
9,949.30
24,181.73
1.52
457.32
5,635.91
3,089.62
79.90
3,913.00
358.60
2,579.44
7,143.71
6,996.20
5,539.99
1,848.15
8,940.00
1,861.94
18.70
5,457.19
1,150.25
116.49
8,100.00
89,448.00
17,384.00
3,327.43
4,102.70
35,912.90
12,640.00

24,793.52
16,222.03
1,255.67
1,501.82
813.57
925.80
293.62
164,561.66
1,218.20
538.51
72,436.22
22,986.87
142,146.54
6,023.76
897.69
3,507.85
1,115.10
762.74
1,746.01
445.00
3,847.65
5,068.45
7,047.23
6,945.56
14,311.60
1,681.10
26,053.00
11,120.05
1,859.04
2,381.00
5,325.00
14,612.40
345,758.27
29.29
557.21
91.46
1,611.95
517.06
510.00
10,867.40
26,489.77
3.02
474.10
5,334.89
3,124.95
79.67
4,434.00
437.36
3,056.92
7,463.52
9,010.00
5,550.29
2,719.07
9,300.00
2,507.41
37.26
6,071.39
1,275.20
120.49
7,910.00
95,278.50
18,059.30
3,637.42
4,303.60
35,200.50
14,260.00

27,404.49
16,426.64
1,314.34
1,563.65
838.59
1,093.50
306.41
174,984.43
1,103.91
520.33
73,592.63
22,083.98
185,272.32
6,129.81
969.13
3,387.96
1,215.50
754.55
1,923.27
493.80
3,592.63
8,362.64
7,168.71
6,734.29
14,739.60
1,505.44
20,735.77
11,826.35
2,275.90
2,549.31
5,687.10
15,752.13
351,286.86
28.68
579.57
90.76
1,647.11
534.53
509.69
10,874.04
23,857.47
3.13
488.83
5,409.01
3,153.22
78.44
4,535.00
409.73
3,027.02
7,733.31
10,744.05
5,411.74
2,248.74
8,601.00
3,067.90
38.39
6,496.18
1,000.26
121.85
7,794.34
106,148.40
17,413.40
3,760.50
4,441.00
30,545.20
14,443.20

31,515.16
16,677.35
1,344.57
1,507.24
798.02
1,172.60
334.65
190,689.96
1,061.46
525.27
74,108.90
22,628.73
213,303.34
6,482.23
988.84
3,496.74
1,312.70
795.88
2,442.08
504.39
3,779.98
9,550.13
7,261.90
6,466.56
15,148.89
1,535.58
19,366.56
12,942.97
2,871.84
2,671.21
6,087.00
16,401.34
360,247.84
29.05
559.93
92.54
1,825.14
537.01
519.73
10,688.25
25,764.33
3.03
536.91
5,498.24
3,188.17
79.60
4,635.00
391.49
3,200.80
8,410.02
11,525.05
5,350.80
2,179.03
9,400.00
3,898.58
37.11
6,975.57
1,024.99
126.02
7,755.16
110,088.40
16,975.33
3,840.46
4,490.40
29,936.26
14,972.38

19,863.00
24.31
461.16
855.98
66,856.20
616,523.60
2,545.50
185.00

26,681.00
58.93
2,341.71
1,043.65
69,924.06
627,234.75
2,698.02
250.00

29,978.00
132.76
3,717.00
1,337.01
69,927.42
663,570.63
3,406.49
265.00

32,433.00
332.30
6,078.00
1,627.70
69,437.77
700,157.99
4,510.40
272.00

37,335.18
507.59
10,045.00
2,145.00
67,231.10
737,970.32
5,718.95
285.00

43,394.03
1,022.78
9,032.59
2,750.00
66,014.00
689,807.71
6,403.77
325.00

45,206.25
1,070.04
5,188.15
2,462.70
58,303.71
598,458.79
6,023.31
349.80

46,272.40
1,033.60
4,905.89
2,727.60
55,894.25
573,306.79
6,348.02
384.78

224.50
77.65
55,094.12
17.74
51,417.45
2,666.65
15,081.00
2,239.38
296.74
268.32
541.00
374.95
842.27
155.09
1,650.43
3,500.00
3,199.23
5,157.07
8,957.30
598.36
7,400.00
3,597.71
431.65
1,870.00
3,390.72
3,965.00
266,768.58
22.88
48.84
1,185.98
8.59
36.28
4,380.00
7,148.27
406.64
4,626.71
2,370.56
1,811.00
221.00
1,487.30
5,037.92
806.40
3,150.02
137.21
527.68
3,135.86
251.60
53.00
4,334.68
105,613.10
5,663.20
2,583.91
3,158.20
31,396.10
5,633.36
15,706.00
750.39
58,818.91
583,125.48
2,855.30
30.00

% growth
1990-2010

Source: Euromonitor International from national statistics

www.euromonitor.com

149

150

Euromonitor International 2011

Section 3

Country snapshots

www.euromonitor.com

151

152

Euromonitor International 2011

Section 3 Country snapshots Algeria

Algeria

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,262
4,622
2,751
4,007
2,535
4,306
4,022
3,095
1,705

2,161
4,520
3,055
4,697
2,916
4,948
4,903
3,690
1,999

1,740
3,859
2,942
5,294
3,607
6,105
6,224
4,873
2,369

1,821
3,720
2,885
5,290
3,671
6,255
6,403
5,107
2,428

1,915
3,612
2,811
5,267
3,714
6,384
6,586
5,354
2,491

1,997
3,552
2,723
5,229
3,740
6,489
6,777
5,610
2,561

2,054
3,548
2,626
5,176
3,750
6,571
6,980
5,876
2,638

2,085
3,593
2,531
5,105
3,748
6,629
7,196
6,150
2,724

2,095
3,674
2,449
5,015
3,738
6,662
7,423
6,428
2,818

2,095
3,772
2,393
4,903
3,717
6,672
7,655
6,706
2,921

2,096
3,869
2,368
4,772
3,685
6,655
7,887
6,983
3,033

% change
1990-2010
-7.35
-16.29
-13.92
19.09
45.34
54.53
96.09
125.62
77.91

Source: National statistical offices/Euromonitor International

People

Table: 3.2

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
25,283
0-14 yrs (000)
10,873
15-64 yrs (000)
13,498
65+ yrs (000)
912

28,265
11,196
16,016
1,054

31,414
10,061
19,981
1,373

31,885
9,939
20,532
1,415

32,366
9,837
21,074
1,455

32,855
9,749
21,615
1,491

33,351
9,671
22,157
1,524

33,858
9,607
22,697
1,554

34,373
9,564
23,226
1,584

34,895
9,551
23,731
1,614

35,423
9,576
24,200
1,647

40.11
-11.93
79.29
80.55

Male population by age at January 1st

Male population by age at January
1st (000)
12,736
0-14 yrs (000)
5,553
15-64 yrs (000)
6,772
65+ yrs (000)
411

14,257
5,721
8,062
474

15,852
5,143
10,087
623

16,092
5,081
10,370
641

16,336
5,029
10,649
658

16,583
4,984
10,926
673

16,835
4,944
11,203
687

17,091
4,911
11,480
700

17,352
4,889
11,750
713

17,616
4,883
12,008
725

17,882
4,896
12,249
738

40.41
-11.83
80.88
79.37

Female population by age at January 1st

Female population by age at January
1st (000)
12,547
14,008
0-14 yrs (000)
5,320
5,475
15-64 yrs (000)
6,726
7,954
65+ yrs (000)
501
580

15,562
4,918
9,894
750

15,794
4,858
10,162
774

16,031
4,808
10,426
797

16,271
4,765
10,689
817

16,517
4,727
10,954
836

16,767
4,695
11,218
854

17,022
4,674
11,476
871

17,280
4,668
11,722
889

17,540
4,681
11,951
909

39.80
-12.02
77.69
81.53

Ethnic groups
Arab-Berber (000)
European (000)

25,088
195

28,025
240

31,115
299

31,576
309

32,048
318

32,526
329

33,012
340

33,511
347

34,015
359

34,527
369

35,044
379

39.69
94.37

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

7,726
201
734
16,622

8,736
219
789
18,522

9,847
234
832
20,501

10,011
236
840
20,798

10,184
239
847
21,096

10,349
241
854
21,410

10,520
244
862
21,725

10,699
247
870
22,043

10,878
250
880
22,366

11,057
252
888
22,698

11,240
255
897
23,030

45.49
27.06
22.28
38.55

55.33

30

30

30

30

30

30

30

29

0.93

26

26

26

26

25

25

25

25

3.37

19,756
12,130

20,276
12,090

20,804
12,050

21,340
12,012

21,884
11,975

22,435
11,939

22,992
11,903

23,555
11,868

78.87
-2.03

13

14

14

14

14

14

15

15

40.11

1,733,246
756,874
526,749
397,981
277,467
254,083
242,311
206,171
195,667
200,793

1,790,700
772,900
544,700
410,700
285,800
260,000
249,700
212,400
201,500
205,000

1,847,250
788,114
562,399
423,190
293,949
265,669
256,933
218,494
207,201
208,990

1,905,609
803,774
580,667
436,077
302,354
271,509
264,395
224,780
213,082
213,097

1,965,090
819,673
599,289
449,209
310,915
277,444
271,995
231,183
219,071
217,265

2,025,129
835,666
618,089
462,462
319,551
283,419
279,663
237,642
225,112
221,458

2,086,057
851,981
637,162
475,915
328,323
289,506
287,451
244,202
231,249
225,737

2,147,586
868,505
656,421
489,503
337,186
295,667
295,319
250,831
237,450
230,070

45.42
34.76
46.43
55.88
68.63
60.28
63.70
56.86
70.39
58.99

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
7
First marriage: average age of men
(years)
29
30
30
First marriage: average age of women
(years)
24
26
26
Urban and rural population, and population density
Urban population (000)
13,168
15,828
19,243
Rural population (000)
12,114
12,438
12,171
Population density (persons per sq
km)
11
12
13
Population of major cities
Algiers (Number)
1,476,840
Oran (Number)
644,470
Constantine (Number)
448,275
Bone (Number)
314,020
Batna (Number)
199,955
Blida (Number)
184,470
Setif (Number)
180,407
Sidi bel Abbs (Number)
159,905
Biskra (Number)
139,359
Chlef (Number)
144,711

1,475,231
670,669
451,040
332,472
227,113
211,192
199,151
171,662
159,191
168,081

1,678,775
741,276
509,884
386,063
269,570
248,266
235,266
199,997
190,219
196,413

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

153

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.3

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
3,508
4,073
Over US$5,000 (000)
2,734
1,865
Over US$15,000 (000)
491
231
Over US$35,000 (000)
107
76
Over US$55,000 (000)
56
43

4,907
1,731
217
74
42

5,056
2,010
246
79
45

5,214
2,582
304
82
47

5,370
2,754
386
130
74

5,530
2,881
352
97
55

5,697
3,445
452
117
67

5,869
4,222
632
143
82

6,040
4,198
609
140
80

6,216
4,533
709
172
98

77.19
65.81
44.53
60.21
77.12

Households by number of persons

1 person (000)
178
2 persons (000)
274
3 persons (000)
272
4 persons (000)
342
5 persons (000)
404
6+ persons (000)
2,039

216
335
348
445
508
2,234

275
434
481
629
687
2,428

285
451
504
659
717
2,463

296
468
526
690
747
2,502

306
485
548
721
778
2,547

316
502
571
751
808
2,596

327
519
593
782
839
2,647

338
537
616
813
870
2,701

349
555
639
844
901
2,759

360
574
661
875
932
2,819

102.24
109.37
142.95
155.45
130.77
38.26

2,285

2,796

3,620

3,756

3,900

936
352

961
355

968
355

973
355

4,207
33
4,175
977
360

4,367
38
4,329
978
362

4,532
46
4,485
978
366

4,701
57
4,644
976
369

4,875
70
4,805
974
373

113.37

918
307

4,051
28
4,023
976
357

7,333
3,061
1,407
1,132
1,733

24,423
10,662
5,183
3,140
5,437

45,425
21,708
12,025
4,883
6,809

48,305
23,338
12,739
5,113
7,116

53,257
25,836
14,118
5,601
7,702

57,303
27,374
15,290
5,976
8,663

60,334
28,653
16,147
6,268
9,266

66,133
31,661
17,905
6,731
9,836

74,363
35,883
20,311
7,409
10,759

83,250
40,446
22,916
8,114
11,774

93,324
45,710
25,818
8,907
12,889

1,172.60
1,393.50
1,734.80
686.74
643.54

Household durable ownership

Colour TV Set (% of households)
8.7
Dishwasher (% of households)
0.0
Freezer (% of households)
0.4
Microwave Oven (% of households)
2.3
Personal Computer (% of households)
0.0
Refrigerator (% of households)
50.3
Telephone (% of households)
8.1
Tumble Drier (% of households)
0.5
Vacuum Cleaner (% of households)
0.5
Washing Machine (% of households)
2.5

31.2
0.1
1.0
7.9
0.1
65.3
17.0
1.3
1.4
4.7

73.0
1.3
4.1
25.4
2.5
83.0
31.0
2.9
5.9
10.6

77.7
1.7
5.1
28.4
4.2
84.5
33.0
3.1
7.5
11.7

82.1
2.3
6.2
31.4
5.6
86.6
38.0
3.3
9.0
13.0

85.6
3.0
7.4
34.1
7.1
88.5
38.0
3.6
10.6
14.3

88.0
3.6
8.6
37.1
8.5
90.0
39.7
3.8
12.2
15.7

89.5
4.2
9.6
40.1
9.9
91.4
41.1
4.0
13.7
17.1

90.6
4.7
10.6
42.8
11.3
92.4
42.3
4.3
15.1
18.6

91.5
5.1
11.6
45.2
12.8
93.3
43.3
4.5
16.6
20.2

92.1
5.5
12.5
47.5
14.2
94.0
44.1
4.7
17.9
21.7

959.86
102,932.23
2,852.42
1,995.69
615,386.66
86.84
444.56
758.73
3,323.09
765.17

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Household running costs
Household running costs (DZD million)
Electricity (DZD million)
Gas (DZD million)
Solid Fuels (DZD million)
Liquid Fuels (DZD million)

1995

6.13
21.28

Source: Euromonitor International from national statistics

Income

Table: 3.4

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (DZD
per capita)
15,295.72
48,644.10
Gross income (annual, constant) (DZD
per capita)
69,118.08
73,439.78
Disposable income (annual, current)
(DZD per capita)
12,780.78
41,792.01
Disposable income (annual, constant)
(DZD per capita)
57,753.62
63,094.94

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

76,369.88

80,511.84

87,405.06

91,683.86

93,764.79

101,152.94

112,072.55

123,935.49

137,383.21

798.18

89,376.19

93,231.58

99,202.30

103,924.70

105,227.61

111,323.62

119,890.34

127,285.14

137,383.21

98.77

66,090.54

69,745.74

75,564.22

79,263.37

81,234.87

87,638.00

96,999.06

107,094.43

118,835.08

829.79

77,346.22

80,764.58

85,763.29

89,845.94

91,165.89

96,449.79

103,765.38

109,988.91

118,835.08

105.76

Gross income (annual, current) by age

Aged 15-19 (DZD)
18,502
Aged 20-24 (DZD)
27,290
Aged 25-29 (DZD)
31,053
Aged 30-34 (DZD)
31,124
Aged 35-39 (DZD)
30,656
Aged 40-44 (DZD)
30,873
Aged 45-49 (DZD)
31,589
Aged 50-54 (DZD)
31,710
Aged 55-59 (DZD)
29,884
Aged 60-64 (DZD)
25,745
Aged 65+ (DZD)
18,929

58,735
77,126
87,188
90,522
91,931
93,610
95,629
96,445
93,018
83,852
67,706

87,686
103,637
115,145
122,162
126,302
129,062
131,188
132,128
129,657
121,239
105,798

89,388
103,988
114,589
121,157
125,122
127,810
129,905
130,840
128,406
120,072
104,646

97,946
111,732
121,399
127,496
131,619
134,714
136,964
137,444
134,044
124,861
108,145

105,102
118,889
127,110
131,529
134,762
137,620
139,641
139,375
134,898
125,314
108,192

108,248
120,896
127,746
130,863
133,130
135,411
137,171
136,914
132,766
124,009
108,020

117,400
130,195
137,163
140,598
143,270
145,707
147,043
145,743
140,416
131,278
114,783

128,810
142,948
150,261
153,303
155,427
157,555
158,943
157,958
152,797
143,345
125,735

143,455
158,355
166,310
169,931
172,462
174,670
175,679
173,875
167,671
157,479
138,524

161,033
177,173
184,769
187,151
188,563
190,207
191,181
189,578
183,366
172,749
152,667

770.35
549.21
495.01
501.32
515.09
516.10
505.21
497.86
513.58
570.99
706.54

Gross income (annual, constant) by age

Aged 15-19 (DZD)
117,139
Aged 20-24 (DZD)
172,780
Aged 25-29 (DZD)
196,600
Aged 30-34 (DZD)
197,048
Aged 35-39 (DZD)
194,090
Aged 40-44 (DZD)
195,458
Aged 45-49 (DZD)
199,995
Aged 50-54 (DZD)
200,758
Aged 55-59 (DZD)
189,202
Aged 60-64 (DZD)
162,998
Aged 65+ (DZD)
119,841

111,129
145,926
164,962
171,270
173,936
177,114
180,932
182,476
175,993
158,651
128,102

115,714
136,763
151,949
161,210
166,674
170,316
173,121
174,362
171,101
159,992
139,615

114,992
133,775
147,413
155,862
160,962
164,421
167,116
168,318
165,187
154,466
134,621

121,664
138,789
150,796
158,370
163,491
167,336
170,130
170,726
166,503
155,097
134,332

128,446
145,296
155,343
160,743
164,694
168,187
170,657
170,332
164,861
153,148
132,223

129,025
144,101
152,265
155,981
158,683
161,402
163,500
163,193
158,249
147,812
128,753

135,174
149,907
157,929
161,884
164,961
167,766
169,305
167,808
161,675
151,154
132,161

142,001
157,587
165,649
169,002
171,344
173,690
175,220
174,134
168,445
158,025
138,611

149,558
165,092
173,385
177,160
179,798
182,101
183,153
181,272
174,804
164,178
144,417

161,033
177,173
184,769
187,151
188,563
190,207
191,181
189,578
183,366
172,749
152,667

37.47
2.54
-6.02
-5.02
-2.85
-2.69
-4.41
-5.57
-3.08
5.98
27.39

Source: Euromonitor International from national statistics

154

Euromonitor International 2011

Section 3 Country snapshots Algeria

Consumer expenditure

Table: 3.5

1990
Consumer expenditure by category
Consumer expenditure by category
(DZD million)
306,395
Food and non-alcoholic beverages
(DZD million)
139,756
Alcoholic beverages and tobacco (DZD
million)
7,444
Clothing and footwear (DZD million)
31,896
Housing (DZD million)
39,416
Household goods and services (DZD
million)
11,068
Health goods and medical services
(DZD million)
14,256
Transport (DZD million)
24,681
Communications (DZD million)
6,712
Leisure and recreation (DZD million)
6,869
Education (DZD million)
5,679
Hotels and catering (DZD million)
2,839
Miscellaneous goods and services
(DZD million)
15,778

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,093,173

1,929,592

2,070,247

2,304,576

2,476,896

2,605,375

2,861,471

3,221,357

3,614,651

4,059,137

1,224.81

494,202

854,819

916,821

1,018,884

1,091,662

1,147,355

1,257,062

1,412,171

1,582,449

1,775,192

1,170.21

24,523
103,646
144,848

38,454
159,007
264,591

41,063
170,104
284,031

45,727
187,206
317,168

49,742
201,347
341,439

53,053
208,517
360,369

57,795
225,464
396,808

64,627
250,099
447,849

72,087
276,593
503,511

80,556
306,243
566,533

982.09
860.12
1,337.30

38,246

63,993

68,706

76,816

83,325

88,534

97,361

109,415

122,514

137,406

1,141.47

59,215
82,282
25,103
23,513
19,582
13,872

128,804
131,181
46,758
36,443
32,669
38,436

139,751
140,115
50,634
38,379
35,853
36,798

155,999
155,682
56,454
43,168
41,708
40,406

168,517
167,543
60,814
46,464
45,126
42,925

179,229
176,428
64,078
48,594
47,837
44,661

200,624
191,902
70,707
52,579
52,717
50,145

229,964
214,154
79,953
58,339
59,433
57,358

262,293
238,276
90,057
64,575
66,611
65,030

299,160
265,480
101,495
71,096
74,498
73,758

1,998.52
975.65
1,412.12
935.09
1,211.76
2,497.99

64,140

134,437

147,993

165,359

177,994

186,721

208,307

237,994

270,656

307,721

1,850.35

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.6

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,503
4,108
395
19
32

5,591
4,930
660
19
36

6,222
5,341
881
21
49

6,386
5,391
994
21
55

6,848
5,692
1,156
24
66

8,178
6,920
1,258
25
72

8,866
7,464
1,401
27
80

8,594
7,276
1,318
27
80

9,145
7,679
1,466
28
86

9,447
7,956
1,491
28
90

9,790
8,246
1,544
28
95

117.43
100.74
291.15
52.97
192.84

1,605
1,354
251

1,978
1,657
321

2,175
1,791
384

1,984
1,645
338

1,473
1,215
257

1,478
1,212
267

1,244
1,007
237

1,375
1,078
297

1,170
889
281

1,078
749
330

1,090
758
332

-32.09
-44.03
32.22

26.3

26.1

25.9

23.7

17.7

15.3

12.3

13.8

11.3

10.2

10.0

-61.88

24.8

25.2

25.1

23.4

17.6

14.9

11.9

12.9

10.4

8.6

8.4

-66.05

38.9

32.7

30.3

25.4

18.2

17.5

14.5

18.4

16.1

18.1

17.7

-54.47

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)
Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Table: 3.7

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19
4,109
2,167

32
4,549
2,473

57
4,692
3,424

50
4,613
3,548

57
4,508
3,677

71
4,362
3,756

93
4,197
3,767

115
4,079
3,806

138
4,085
3,849

145
4,093
3,877

157
4,101
3,831

6
14

6
14

6
14

6
14

6
14

6
14

6
16

6
16

6
16

625
263
362

683
287
396

716
351
365

792
355
437

818
370
448

902
384
517

930
391
539

948
398
551

964
402
562

0.7

0.7

0.7

0.6

0.6

0.6

0.6

91,811
1,436
14,540

101,159
1,499
17,300

107,515
1,554
19,444

120,168
1,411
21,877

137,499
1,673
28,918

154,838
1,936
35,960

153,893
2,021
33,467

47,091
11,006

51,773
11,573

54,285
12,132

56,525
14,499

62,420
15,940

68,316
17,382

70,106
17,510

10,842
1,260
4,373
726

11,478
1,422
4,457
688

12,156
1,587
4,687
665

15,190
2,168
6,243
1,223

17,015
2,318
6,570
1,287

18,841
2,469
6,898
1,352

18,615
2,386
6,951
1,318

537

969

1,005

1,032

1,358

1,684

1,519

277
121
156

299
129
170

% change
1990-2010
742.47
-0.19
76.79

247.96
232.51
259.90

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

155

World Consumer Lifestyles Databook 2011

Eating

Table: 3.8

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (DZD
million)
124,853
440,413
Bread and cereals (DZD million)
40,684
134,768
Meat (DZD million)
20,608
77,298
Fish and seafood (DZD million)
14,930
58,529
Milk, cheese and eggs (DZD million)
1,837
7,820
Oils and fats (DZD million)
6,775
20,585
Fruit (DZD million)
4,116
13,191
Vegetables (DZD million)
24,088
89,092
Sugar and confectionery (DZD million)
4,451
16,056
Other foods (DZD million)
7,364
23,075

749,257
235,905
146,345
88,477
16,694
31,229
27,467
132,118
31,602
39,420

788,632
243,442
156,330
95,495
17,843
33,273
28,795
139,313
32,876
41,265

872,085
277,821
167,933
105,709
19,343
37,804
30,947
147,893
37,609
47,026

935,293
298,078
183,888
109,626
20,763
40,420
33,226
158,467
40,427
50,399

976,762
305,147
195,969
116,946
21,628
41,376
34,807
167,910
41,387
51,593

1,065,459
333,406
216,870
125,933
24,078
44,915
38,389
179,661
45,769
56,439

1,192,878
376,275
246,042
138,475
27,443
49,971
43,319
196,347
51,806
63,200

1,332,077
422,210
277,474
152,708
31,155
55,710
48,738
215,005
58,336
70,742

1,488,148
474,608
313,428
168,282
35,261
62,042
54,681
235,032
65,738
79,076

1,091.92
1,066.57
1,420.93
1,027.17
1,819.40
815.69
1,228.40
875.73
1,377.07
973.81

24,733.30
7,634.91
4,902.85
2,994.93

26,944.38
8,583.71
5,188.53
3,266.03

28,467.69
9,072.66
5,597.02
3,336.70

29,286.93
9,149.44
5,875.88
3,506.46

31,468.30
9,847.15
6,405.25
3,719.44

34,703.48
10,946.68
7,157.92
4,028.55

38,173.34
12,099.28
7,951.58
4,376.15

42,011.28
13,398.45
8,848.24
4,750.70

750.72
732.63
985.55
704.50

559.59
1,043.51
903.09
4,369.19

597.64
1,168.02
956.15
4,569.39

631.96
1,230.28
1,011.30
4,823.30

648.48
1,240.60
1,043.63
5,034.57

711.14
1,326.55
1,133.82
5,306.28

798.38
1,453.77
1,260.24
5,712.17

892.80
1,596.48
1,396.68
6,161.40

995.45
1,751.47
1,543.69
6,635.10

1,269.95
553.56
848.13
596.42

1,031.07
1,294.17

1,161.98
1,452.93

1,230.48
1,533.99

1,240.94
1,546.94

1,351.77
1,666.91

1,507.15
1,838.63

1,671.72
2,027.26

1,855.81
2,232.37

954.24
666.42

Food per capita consumer expenditure by category

Food consumer expenditure (DZD per
capita)
4,938.30
15,581.42
23,850.97
Bread and cereals (DZD per capita)
1,609.17
4,767.97
7,509.52
Meat (DZD per capita)
815.09
2,734.72
4,658.58
Fish and seafood (DZD per capita)
590.51
2,070.69
2,816.48
Milk, cheese and eggs (DZD per
capita)
72.66
276.67
531.42
Oils and fats (DZD per capita)
267.99
728.27
994.10
Fruit (DZD per capita)
162.81
466.70
874.34
Vegetables (DZD per capita)
952.75
3,151.99
4,205.67
Sugar and confectionery (DZD per
capita)
176.03
568.03
1,005.99
Other foods (DZD per capita)
291.27
816.39
1,254.86
Catering consumer expenditure
Catering consumer expenditure (DZD
million)
1,817
Catering consumer expenditure (DZD
per capita)
71.88

8,415

25,895

24,662

26,830

28,250

29,277

33,021

37,798

42,740

48,323

2,559.10

297.73

824.33

773.47

828.94

859.85

877.84

975.26

1,099.63

1,224.80

1,364.19

1,797.91

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.9

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (DZD million)
547
2,807
6,850
Beer (DZD million)
148
870
2,341
Spirits (DZD million)
114
560
1,110
Wine (DZD million)
285
1,377
3,400

7,388
2,529
1,200
3,658

8,310
2,911
1,373
4,026

9,126
3,186
1,558
4,383

9,832
3,328
1,734
4,771

11,121
3,792
1,967
5,362

12,834
4,421
2,274
6,139

14,662
5,077
2,615
6,970

16,765
5,823
3,007
7,934

2,966.41
3,838.06
2,545.52
2,682.19

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (DZD per capita)
21.62
99.30
218.06
231.69
Beer (DZD per capita)
5.85
30.79
74.52
79.33
Spirits (DZD per capita)
4.50
19.81
35.32
37.64
Wine (DZD per capita)
11.28
48.70
108.22
114.73

256.74
89.92
42.43
124.38

277.78
96.96
47.41
133.41

294.79
99.77
51.98
143.04

328.46
112.00
58.09
158.36

373.36
128.61
66.16
178.59

420.18
145.50
74.93
199.74

473.28
164.40
84.90
223.98

2,088.62
2,710.75
1,788.22
1,885.76

128,189
33,659

146,799
38,522

156,369
41,024

170,592
44,742

191,603
50,655

219,294
58,005

250,372
66,447

287,044
76,611

1,826.02
2,027.48

94,530

108,277

115,346

125,850

140,947

161,289

183,925

210,433

1,761.84

4,759.44

5,114.98

5,658.98

6,379.75

7,174.92

8,103.41

1,274.68

1,248.65

1,341.54

1,496.11

1,687.49

1,904.16

2,162.76

1,418.47

3,510.80

3,773.44

4,162.87

4,692.26

5,270.75

5,940.65

1,228.87

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (DZD million)
14,903
53,789
105,562
Coffee, tea and cocoa (DZD million)
3,601
13,313
28,590
Mineral waters, soft drinks, fruit
and vegetable juices (DZD million)
11,302
40,476
76,971

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (DZD per capita)
589.48
1,902.99
3,360.33
4,020.29
4,535.57
Coffee, tea and cocoa (DZD per
capita)
142.43
471.00
910.12
1,055.62
1,190.19
Mineral waters, soft drinks, fruit
and vegetable juices (DZD per capita) 447.05
1,432.00
2,450.21
2,964.68
3,345.38
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.10

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (DZD
million)
6,898
Tobacco consumer expenditure (DZD
per capita)
272.83

21,716

31,604

33,675

37,417

40,616

43,221

46,674

51,794

57,424

63,791

824.81

768.30

1,006.04

1,056.14

1,156.06

1,236.24

1,295.92

1,378.53

1,506.79

1,645.61

1,800.85

560.07

26.4
45.8
7.0

26.4
45.7
7.0

26.3
45.6
7.0

26.4
45.6
7.1

26.2
45.3
7.1

26.1
44.9
7.1

25.9
44.6
7.2

26.0
44.7
7.2

26.2
44.8
7.3

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

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Section 3 Country snapshots Algeria

Personal Appearance

Table: 3.11

1990
Personal care consumer expenditure
Personal care consumer expenditure
(DZD million)
3,567
Personal care consumer expenditure
(DZD per capita)
141.08

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

14,987

28,915

32,079

36,360

40,576

42,657

47,327

53,516

60,234

67,719

1,798.54

530.22

920.45

1,006.08

1,123.40

1,235.03

1,279.00

1,397.79

1,556.90

1,726.12

1,911.76

1,255.06

16,703
4,093
1,279
3,361
1,293
1,280

17,809
4,369
1,381
3,508
1,403
1,370

18,811
4,577
1,482
3,668
1,459
1,484

20,122
4,855
1,633
3,870
1,530
1,608

21,573
5,126
1,838
4,163
1,618
1,756

23,369
5,460
2,064
4,478
1,728
1,926

25,391
5,833
2,317
4,858
1,850
2,114

550.22
134.99
42.65
108.40
43.33
42.33

572.56
139.31
45.10
111.65
44.39
45.18

603.32
145.57
48.96
116.04
45.88
48.21

637.15
151.39
54.30
122.94
47.79
51.88

679.86
158.85
60.05
130.28
50.27
56.04

727.63
167.16
66.41
139.20
53.00
60.58

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (DZD million)
15,370
Colour cosmetics (DZD million)
3,839
Fragrances (DZD million)
1,177
Hair care (DZD million)
3,174
Mens grooming (DZD million)
1,258
Skin care (DZD million)
1,186

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (DZD per capita)
489.28
523.85
Colour cosmetics (DZD per capita)
122.21
128.37
Fragrances (DZD per capita)
37.46
40.11
Hair care (DZD per capita)
101.02
105.40
Mens grooming (DZD per capita)
40.05
40.56
Skin care (DZD per capita)
37.76
40.15
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.12

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (DZD million)
25,432
79,516
128,652
Clothing materials (DZD million)
1,607
3,300
2,440
Garments (DZD million)
19,201
58,055
96,207
Other clothing (DZD million)
563
1,810
2,963
Clothing, cleaning, repair and hire
(DZD million)
4,060
16,351
27,042
Footwear (DZD million)
6,464
24,129
30,355

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

138,508
2,665
103,887
3,373

153,376
3,012
115,807
3,760

165,942
3,316
126,133
4,098

172,854
3,511
132,255
4,300

187,675
3,630
144,351
4,707

208,776
3,877
161,275
5,277

231,869
4,158
179,831
5,914

257,738
4,483
200,677
6,648

913.43
178.90
945.12
1,080.35

28,583
31,596

30,797
33,830

32,396
35,405

32,787
35,663

34,986
37,790

38,347
41,322

41,966
44,724

45,930
48,505

1,031.25
650.36

4,738.78
93.04
3,578.03
116.18

5,050.82
100.92
3,839.13
124.74

5,182.78
105.27
3,965.49
128.94

5,542.96
107.22
4,263.41
139.01

6,073.78
112.78
4,691.87
153.53

6,644.67
119.15
5,153.42
169.48

7,276.09
126.56
5,665.23
187.67

623.33
99.06
645.94
742.46

951.53
1,045.23

986.03
1,077.62

983.07
1,069.32

1,033.32
1,116.12

1,115.60
1,202.16

1,202.62
1,281.66

1,296.63
1,369.31

707.42
435.56

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (DZD per capita)
1,005.92
2,813.22
4,095.36
4,343.94
Clothing materials (DZD per capita)
63.58
116.75
77.68
83.59
Garments (DZD per capita)
759.47
2,053.92
3,062.55
3,258.14
Other clothing (DZD per capita)
22.28
64.05
94.32
105.78
Clothing, cleaning, repair and hire
(DZD per capita)
160.59
578.50
860.81
896.43
Footwear (DZD per capita)
255.68
853.67
966.27
990.91
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.13

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

75.91

53.58

66.86

77.35

98.03

111.23

149.64

173.04

223.00

250.94

276.27

263.95

77.1

75.4

75.9

78.0

73.7

75.8

81.2

81.6

83.8

86.6

89.5

16.08

22.9

24.6

24.1

22.0

26.3

24.2

18.8

18.4

16.2

13.4

10.5

-54.15

Healthy life expectancy at birth

Total population (years)
67
Males (years)
66
Females (years)
68

69
67
70

71
70
72

71
70
73

71
70
73

72
70
73

72
71
73

72
71
74

72
71
74

73
71
74

73
71
75

8.84
8.60
9.10

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
4.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
19.2

6.1

8.2

8.5

8.9

9.3

9.7

10.1

10.5

10.9

11.3

131.80

22.6

27.9

28.7

29.6

30.5

31.4

32.3

33.2

34.0

34.8

81.40

16,744
6,804

19,111
7,789

21,405
8,608

23,682
9,481

26,334
10,562

29,138
11,679

32,082
12,822

35,264
14,061

2,478
1,897
3,484

2,773
2,194
3,991

3,187
2,576
4,460

3,588
2,996
4,910

3,987
3,454
5,417

4,422
3,964
5,936

4,873
4,533
6,489

5,352
5,167
7,076

1,558

1,765

1,992

2,218

2,448

2,688

2,944

3,213

590.46
240.64

651.50
262.01

710.07
284.29

777.78
311.94

847.68
339.78

919.39
367.43

995.53
396.94

85.67
67.78
123.31

96.99
78.41
135.74

107.59
89.84
147.23

117.77
102.01
160.00

128.66
115.33
172.69

139.64
129.90
185.95

151.10
145.87
199.76

54.53

60.64

66.51

72.30

78.20

84.35

90.72

Consumer health (selected) retail sales by category

Consumer health retail sales (DZD
million)
14,133
Analgesics (DZD million)
5,781
Cough, Cold and Allergy (Hay Fever)
Remedies (DZD million)
2,094
Digestive Remedies (DZD million)
1,583
Medicated Skin Care (DZD million)
2,898
Vitamins and Dietary Supplements
(DZD million)
1,357

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (DZD
per capita)
449.90
525.13
Analgesics (DZD per capita)
184.03
213.40
Cough, Cold and Allergy (Hay Fever)
Remedies (DZD per capita)
66.67
77.73
Digestive Remedies (DZD per capita)
50.38
59.49
Medicated Skin Care (DZD per capita)
92.27
109.28
Vitamins and Dietary Supplements
(DZD per capita)
43.19
48.86
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.14

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

589

3,630

0
3,872

0
4,183

0
4,453

0
4,682

0
4,878

0
5,072

0
5,263

0
5,452

Package holidays consumer expenditure

Package holidays consumer
expenditure (DZD million)
360
1,205
Package holidays consumer
expenditure (DZD per capita)
14.22
42.62

2,502

2,655

3,024

3,290

3,476

3,783

4,252

4,767

5,330

1,382.09

79.66

83.27

93.44

100.13

104.22

111.72

123.70

136.62

150.47

957.83

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (DZD million)
1,022
5,457
12,540
Hotels and other accommodation
consumer expenditure (DZD per capita) 40.41
193.06
399.20

12,135

13,576

14,675

15,383

17,125

19,560

22,290

25,435

2,389.29

380.59

419.46

446.66

461.25

505.78

569.05

638.76

718.04

1,676.71

Satellite TV and Cable TV households

Cable TV households (000)
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.15

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.0

0.1

0.3

0.6

0.9

1.6

2.4

3.2

CD player and DVD player/recorder households

CD player households (% of
households)
2.1
4.1
DVD player/recorder households (% of
households)
0.0

8.3

8.3

8.2

8.3

8.2

8.1

8.2

8.1

8.1

0.6

1.7

3.9

6.6

10.4

13.9

16.8

19.3

21.4

Video game console households

Video game console households (% of
households)
0.8

2.8

4.3

4.5

4.6

4.8

5.0

5.2

5.4

5.6

5.7

Mobile telephone households

Mobile telephone households (% of
households)

0.5

17.1

25.1

35.0

44.9

58.4

67.6

73.6

78.4

81.2

500

700

1,500

1,920

2,460

3,200

3,500

4,700

5,329

Internet users
Internet users (000)

0.0

% change
1990-2010

291.46

617.19

Source: National statistical offices/Euromonitor International

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Section 3 Country snapshots Algeria

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.16

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

10.6

14.1

19.4

20.1

20.8

21.4

22.3

23.0

23.6

24.3

24.9

134.40

81,212

87,158

98,380

106,742

112,792

123,665

139,055

156,054

175,345

1,247.72

5,182

5,396

5,676

5,912

6,031

6,363

6,964

7,567

8,214

631.33

46,300

49,976

56,733

61,924

65,495

71,096

79,026

87,699

97,617

1,079.11

18,541

20,154

23,186

25,613

27,456

31,335

36,357

41,835

47,884

3,610.37

11,189

11,632

12,786

13,293

13,810

14,871

16,708

18,954

21,630

833.18

2,733.48

3,039.61

3,248.91

3,381.91

3,652.46

4,045.44

4,472.05

4,950.10

861.92

169.24

175.36

179.94

180.84

187.94

202.61

216.85

231.90

421.98

1,567.36

1,752.85

1,884.78

1,963.77

2,099.82

2,299.05

2,513.19

2,755.78

741.58

632.09

716.35

779.59

823.23

925.49

1,057.70

1,198.86

1,351.79

2,548.24

364.79

395.04

404.61

414.07

439.21

486.07

543.16

610.63

566.05

Transport services consumer expenditure

Transport services consumer
expenditure (DZD million)
13,010
49,473
Rail travel consumer expenditure
(DZD million)
1,123
3,340
Buses, coaches and taxis consumer
expenditure (DZD million)
8,279
29,408
Air travel consumer expenditure (DZD
million)
1,291
7,247
Other travel consumer expenditure
(DZD million)
2,318
9,477

Transport services per capita consumer expenditure

Transport services consumer
expenditure (DZD per capita)
514.60
1,750.31
2,585.21
Rail travel consumer expenditure
(DZD per capita)
44.43
118.17
164.96
Buses, coaches and taxis consumer
expenditure (DZD per capita)
327.45
1,040.43
1,473.87
Air travel consumer expenditure (DZD
per capita)
51.04
256.40
590.21
Other travel consumer expenditure
(DZD per capita)
91.68
335.30
356.17
Source: Euromonitor International from national statistics

Money

Table: 3.17

1990
Annual savings and savings ratio
Annual savings (DZD million)
15,195
Savings ratio (% of disposable
income)
4.7

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

87,947

133,231

140,047

122,185

107,872

81,070

78,760

81,315

86,628

111,171

631.64

7.4

6.4

6.3

5.0

4.1

3.0

2.7

2.4

2.3

2.6

-43.84

2,191

4,784

4,318

4,174

4,418

5,933

6,413

6,583

6,711

1,383

2,966

2,796

2,679

2,946

4,041

4,423

4,589

4,706

808

1,818

1,521

1,495

1,473

1,891

1,990

1,995

2,005

26

40

48

53

74

77

83

91

99

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

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World Consumer Lifestyles Databook 2011

Argentina

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.18

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,053
3,875
2,648
4,041
2,531
4,428
5,713
6,756
3,700

2,085
4,048
2,590
4,573
3,001
5,051
5,991
7,276
4,101

2,010
4,129
2,736
4,579
3,269
5,847
6,598
8,147
4,575

1,993
4,109
2,744
4,608
3,245
5,855
6,749
8,264
4,639

1,982
4,084
2,749
4,642
3,230
5,852
6,914
8,378
4,706

1,979
4,059
2,749
4,678
3,229
5,848
7,087
8,490
4,776

1,987
4,034
2,746
4,712
3,244
5,849
7,262
8,598
4,852

2,005
4,012
2,739
4,743
3,271
5,860
7,434
8,703
4,932

2,029
3,995
2,728
4,768
3,304
5,881
7,597
8,806
5,018

2,053
3,987
2,714
4,785
3,337
5,911
7,748
8,908
5,109

2,070
3,989
2,698
4,793
3,366
5,948
7,885
9,011
5,204

% change
1990-2010
0.84
2.93
1.88
18.61
32.99
34.32
38.01
33.39
40.64

Source: National statistical offices/Euromonitor International

People

Table: 3.19

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
32,498
0-14 yrs (000)
9,849
15-64 yrs (000)
19,651
65+ yrs (000)
2,997

34,772
10,028
21,365
3,378

37,676
10,212
23,630
3,835

38,023
10,194
23,940
3,890

38,372
10,171
24,255
3,946

38,732
10,151
24,578
4,003

39,105
10,137
24,906
4,062

39,490
10,129
25,237
4,125

39,883
10,127
25,566
4,191

40,276
10,127
25,888
4,261

40,666
10,128
26,201
4,336

25.13
2.83
33.34
44.67

Male population by age at January 1st

Male population by age at January
1st (000)
15,974
17,074
0-14 yrs (000)
5,001
5,094
15-64 yrs (000)
9,736
10,608
65+ yrs (000)
1,237
1,373

18,484
5,190
11,772
1,522

18,651
5,181
11,930
1,541

18,820
5,170
12,090
1,560

18,995
5,160
12,254
1,581

19,178
5,153
12,421
1,604

19,367
5,150
12,588
1,629

19,560
5,149
12,754
1,657

19,754
5,150
12,917
1,687

19,947
5,151
13,075
1,721

24.87
2.99
34.30
39.13

Female population by age at January 1st

Female population by age at January
1st (000)
16,524
17,697
0-14 yrs (000)
4,848
4,935
15-64 yrs (000)
9,915
10,758
65+ yrs (000)
1,761
2,005

19,193
5,022
11,858
2,313

19,372
5,013
12,010
2,350

19,552
5,001
12,164
2,386

19,736
4,991
12,323
2,422

19,927
4,984
12,485
2,458

20,123
4,979
12,649
2,495

20,322
4,978
12,811
2,534

20,522
4,977
12,971
2,574

20,719
4,977
13,126
2,616

25.39
2.66
32.39
48.56

Ethnic groups
White (000)
Mestizo, Ameri-indian, other nonwhite (000)

28,345

31,231

35,156

35,701

36,245

36,791

37,340

37,878

38,407

38,926

39,428

39.10

4,236

3,604

2,486

2,304

2,126

1,956

1,795

1,653

1,527

1,412

1,310

-69.09

13,471
858
1,631
16,537

14,231
1,070
1,735
17,735

15,107
1,359
1,848
19,362

15,207
1,395
1,862
19,559

15,308
1,431
1,875
19,758

15,419
1,466
1,889
19,957

15,534
1,501
1,904
20,166

15,662
1,535
1,919
20,374

15,786
1,569
1,936
20,593

15,914
1,601
1,951
20,810

16,041
1,632
1,968
21,024

19.08
90.24
20.67
27.13

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
4
3

-49.43

34,570
3,453

34,980
3,392

35,397
3,334

35,825
3,281

36,261
3,230

36,701
3,182

37,140
3,137

37,573
3,093

32.92
-26.88

14

14

14

14

14

15

15

15

25.13

2,714,905
1,270,533
1,277,816
898,247
589,193
567,847
533,932
521,699
541,140
514,827

2,684,265
1,278,067
1,282,280
893,080
587,918
569,514
537,000
524,961
540,623
512,701

2,655,230
1,285,637
1,286,891
888,299
586,819
571,252
540,087
528,244
540,256
510,766

2,627,502
1,293,303
1,291,667
883,823
585,875
573,073
543,217
531,556
540,010
508,988

2,601,007
1,301,007
1,296,558
879,633
585,066
574,954
546,365
534,879
539,873
507,354

2,575,496
1,308,631
1,301,446
875,649
584,339
576,840
549,481
538,167
539,795
505,815

2,550,470
1,315,970
1,306,120
871,706
583,591
578,639
552,480
541,333
539,682
504,282

2,525,652
1,322,878
1,310,436
867,712
582,758
580,286
555,301
544,317
539,475
502,699

-14.96
19.79
14.76
-3.70
2.27
12.41
19.70
23.85
6.63
-0.87

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

Urban and rural population, and population density

Urban population (000)
28,268
30,827
34,159
Rural population (000)
4,230
3,945
3,517
Population density (persons per sq
km)
12
13
14
Population of major cities
Buenos Aires (Number)
2,970,096
San Justo (Number)
1,104,340
Cordoba (Number)
1,141,887
Rosario (Number)
901,048
Lomas de Zamora (Number)
569,800
La Plata (Number)
516,231
San Miguel de Tucum?n (Number)
463,910
Almirante Brown (Number)
439,498
Mar del Plata (Number)
505,912
Quilmes (Number)
507,120

2,918,945
1,180,134
1,211,917
920,958
587,101
541,964
496,554
481,355
532,304
520,992

2,745,990
1,262,646
1,273,073
903,427
590,426
566,066
530,718
518,284
541,598
516,940

Source: Euromonitor International from national statistics/UN

160

Euromonitor International 2011

Section 3 Country snapshots Argentina

House and Home

Table: 3.20

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
8,769
9,473
Over US$5,000 (000)
8,640
9,395
Over US$15,000 (000)
7,107
8,722
Over US$35,000 (000)
3,068
6,226
Over US$55,000 (000)
1,370
3,966

10,149
9,871
8,681
6,003
3,984

10,250
9,925
8,541
5,614
3,596

10,363
10,075
8,807
5,977
3,912

10,481
10,209
8,968
6,123
4,023

10,602
10,343
9,176
6,451
4,348

10,731
10,501
9,436
6,846
4,749

10,863
10,634
9,585
7,025
4,920

10,995
10,740
9,610
6,948
4,826

11,135
10,893
9,825
7,258
5,145

26.97
26.09
38.24
136.62
275.49

Households by number of persons

1 person (000)
1,152
2 persons (000)
1,769
3 persons (000)
1,613
4 persons (000)
1,684
5 persons (000)
1,180
6+ persons (000)
1,374

1,337
1,925
1,740
1,790
1,242
1,442

1,541
2,051
1,880
1,897
1,266
1,540

1,569
2,070
1,901
1,914
1,271
1,556

1,595
2,089
1,922
1,932
1,278
1,573

1,621
2,111
1,945
1,951
1,286
1,591

1,647
2,133
1,968
1,972
1,295
1,610

1,672
2,157
1,992
1,994
1,306
1,630

1,698
2,182
2,017
2,017
1,318
1,652

1,723
2,208
2,042
2,041
1,331
1,674

1,748
2,234
2,068
2,065
1,345
1,696

51.72
26.28
28.24
22.64
14.00
23.45

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,152
1,263
4,347
1,313
697

1,337
1,438
4,462
1,421
817

1,541
1,720
4,541
1,458
915

1,569
1,753
4,580
1,462
916

1,595
1,777
4,604
1,466
947

1,621
1,830
4,596
1,465
991

1,647
1,877
4,607
1,477
1,017

1,672
1,931
4,633
1,489
1,027

1,698
1,979
4,654
1,501
1,050

1,723
2,038
4,679
1,511
1,067

1,748
2,083
4,719
1,520
1,087

51.72
64.90
8.55
15.78
56.03

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

6,257
132
6,124
1,178
1,337

7,073
157
6,916
1,156
1,247

7,885
181
7,704
1,135
1,155

7,988
184
7,804
1,141
1,151

8,093
187
7,906
1,148
1,148

8,208
196
8,012
1,152
1,144

8,335
200
8,136
1,154
1,135

8,473
198
8,276
1,153
1,125

8,618
202
8,417
1,151
1,114

8,769
206
8,563
1,148
1,102

8,922
210
8,712
1,145
1,089

42.61
58.62
42.26
-2.79
-18.53

Households by type of dwelling

Apartment (000)
1,681
Other (000)
119

1,405
229

1,245
395

1,259
409

1,274
401

1,286
398

1,298
394

1,311
390

1,324
387

1,338
383

1,352
379

-19.59
219.27

Household running costs

Household running costs (ARS million)
Electricity (ARS million)
Gas (ARS million)
Solid Fuels (ARS million)
Liquid Fuels (ARS million)

1,167
584
195
31
357

3,238
1,976
727
50
485

4,947
2,572
1,501
45
829

6,182
3,249
1,823
51
1,060

7,809
4,075
2,343
63
1,328

9,359
4,851
2,826
74
1,608

11,271
5,810
3,430
87
1,943

13,967
7,209
4,259
102
2,397

17,633
9,115
5,376
122
3,020

19,872
10,305
6,042
131
3,394

23,681
12,340
7,213
148
3,979

1,930.02
2,014.07
3,592.67
380.43
1,015.83

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

55.3
0.3
2.4
1.5
1.1
70.0
51.3
5.9
5.6
19.7

79.4
1.5
5.2
5.1
5.8
76.4
55.7
6.4
12.9
28.3

91.9
6.1
9.9
23.7
22.0
86.0
60.0
7.1
27.9
78.4

92.7
7.1
10.3
27.5
23.3
87.0
65.0
7.2
30.1
84.0

93.5
8.0
10.8
31.2
24.5
88.2
67.9
7.3
32.2
87.5

94.2
8.9
11.2
34.3
25.3
88.8
70.0
7.4
34.3
89.3

94.9
9.7
11.6
37.4
26.3
89.7
71.3
7.5
36.4
90.6

95.4
10.5
11.9
39.9
27.4
90.5
72.2
7.6
38.4
91.6

95.9
11.3
12.2
41.8
28.7
91.1
72.9
7.6
40.6
92.4

96.3
12.0
12.6
43.4
30.1
91.8
73.3
7.8
42.6
93.1

96.7
12.8
12.9
44.6
31.6
92.3
73.5
7.9
44.6
93.8

74.94
4,733.66
447.03
2,871.53
2,743.31
31.86
43.33
32.77
693.33
377.13

19,758
8,727
5,381
3,309
1,990
319
32

19,310
8,291
5,435
3,365
1,898
290
31

19,846
8,500
5,508
3,500
1,970
336
32

20,518
8,747
5,634
3,561
2,188
356
32

21,417
8,905
6,114
3,622
2,369
374
33

22,385
9,063
6,594
3,745
2,560
389
33

23,498
9,221
7,074
4,015
2,751
404
34

23,905
9,230
7,260
4,095
2,860
426
34

24,286
9,242
7,442
4,170
2,951
447
34

Pet population
Pet population (000 animals)
Bird (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

161

World Consumer Lifestyles Databook 2011

Income

Table: 3.21

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (ARS
per capita)
2,079.06
6,139.93
Gross income (annual, constant) (ARS
per capita)
16,837.99
13,163.22
Disposable income (annual, current)
(ARS per capita)
1,714.36
5,157.78
Disposable income (annual, constant)
(ARS per capita)
13,884.36
11,057.62

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,278.68

7,649.76

8,969.07

10,316.95

12,096.82

14,763.80

18,289.49

20,320.85

24,067.12

1,057.60

11,766.39

12,596.26

14,274.52

15,119.24

16,137.21

18,273.11

21,053.23

22,228.87

24,067.12

42.93

5,236.48

6,368.20

7,450.23

8,551.67

10,029.31

12,235.32

15,157.19

16,840.65

19,985.58

1,065.78

9,813.30

10,486.01

11,857.24

12,532.27

13,379.14

15,143.61

17,447.60

18,421.90

19,985.58

43.94

Gross income (annual, current) by age

Aged 15-19 (ARS)
2,177
Aged 20-24 (ARS)
2,846
Aged 25-29 (ARS)
3,295
Aged 30-34 (ARS)
3,488
Aged 35-39 (ARS)
3,509
Aged 40-44 (ARS)
3,437
Aged 45-49 (ARS)
3,337
Aged 50-54 (ARS)
3,240
Aged 55-59 (ARS)
3,132
Aged 60-64 (ARS)
2,968
Aged 65+ (ARS)
2,654

6,555
8,376
9,352
9,800
10,125
10,348
10,300
9,839
9,049
8,336
7,248

6,943
8,514
9,364
9,789
10,075
10,211
10,069
9,561
8,811
8,182
7,193

8,441
10,310
11,282
11,760
12,096
12,295
12,197
11,673
10,851
10,124
8,951

9,944
12,156
13,381
14,003
14,358
14,457
14,161
13,381
12,330
11,471
10,101

11,335
13,780
15,237
16,002
16,398
16,477
16,151
15,366
14,326
13,401
11,846

13,548
16,367
18,021
18,802
19,154
19,138
18,674
17,704
16,451
15,372
13,566

16,263
19,587
21,605
22,553
22,999
23,051
22,660
21,768
20,536
19,372
17,308

20,237
24,427
26,786
27,744
28,197
28,294
27,907
26,890
25,387
23,986
21,507

22,525
26,943
29,335
30,227
30,613
30,663
30,221
29,110
27,453
25,921
23,205

27,138
32,008
34,583
35,497
35,846
35,860
35,369
34,178
32,381
30,684
27,603

1,146.63
1,024.72
949.68
917.66
921.64
943.34
960.01
954.87
933.90
933.88
940.00

Gross income (annual, constant) by age

Aged 15-19 (ARS)
22,062
Aged 20-24 (ARS)
28,841
Aged 25-29 (ARS)
33,390
Aged 30-34 (ARS)
35,350
Aged 35-39 (ARS)
35,558
Aged 40-44 (ARS)
34,832
Aged 45-49 (ARS)
33,815
Aged 50-54 (ARS)
32,836
Aged 55-59 (ARS)
31,740
Aged 60-64 (ARS)
30,078
Aged 65+ (ARS)
26,899

16,436
21,001
23,448
24,571
25,386
25,944
25,825
24,670
22,687
20,900
18,173

14,044
17,222
18,941
19,800
20,378
20,653
20,367
19,340
17,823
16,550
14,550

14,866
18,156
19,868
20,709
21,302
21,652
21,479
20,557
19,108
17,829
15,763

16,772
20,503
22,569
23,618
24,217
24,383
23,886
22,569
20,797
19,348
17,036

17,441
21,203
23,445
24,622
25,231
25,352
24,851
23,643
22,042
20,619
18,227

18,794
22,704
25,000
26,083
26,571
26,549
25,905
24,559
22,821
21,325
18,819

20,727
24,964
27,536
28,744
29,313
29,380
28,881
27,744
26,174
24,690
22,060

23,752
28,670
31,439
32,563
33,094
33,209
32,755
31,560
29,797
28,153
25,243

24,878
29,758
32,399
33,385
33,812
33,867
33,378
32,151
30,321
28,629
25,629

27,138
32,008
34,583
35,497
35,846
35,860
35,369
34,178
32,381
30,684
27,603

23.01
10.98
3.57
0.42
0.81
2.95
4.59
4.09
2.02
2.02
2.62

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.22

1990
Consumer expenditure by category
Consumer expenditure by category
(ARS million)
53,990
Food and non-alcoholic beverages
(ARS million)
13,127
Alcoholic beverages and tobacco (ARS
million)
1,786
Clothing and footwear (ARS million)
6,655
Housing (ARS million)
10,702
Household goods and services (ARS
million)
3,119
Health goods and medical services
(ARS million)
1,675
Transport (ARS million)
4,653
Communications (ARS million)
762
Leisure and recreation (ARS million)
4,568
Education (ARS million)
552
Hotels and catering (ARS million)
3,358
Miscellaneous goods and services
(ARS million)
3,035

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

173,521

187,252

231,503

274,593

318,592

377,207

464,939

581,621

652,872

780,819

1,346.24

39,324

39,832

48,487

56,794

65,054

75,968

93,941

117,890

132,284

157,950

1,103.27

6,356
12,925
30,001

6,104
13,046
30,870

7,578
16,367
37,066

9,076
19,490
44,060

10,496
22,935
51,022

12,414
27,659
59,784

15,374
33,963
72,805

19,331
42,071
90,133

21,762
47,029
100,098

26,024
55,931
118,949

1,357.47
740.46
1,011.49

11,310

12,582

15,757

18,566

21,578

25,659

31,493

38,995

43,783

51,865

1,563.04

7,207
18,770
4,490
15,569
2,164
12,201

6,909
22,885
6,271
16,480
2,129
13,640

8,664
28,597
7,858
19,991
2,639
17,118

10,335
34,146
9,430
23,815
3,136
20,505

11,889
39,799
10,996
27,640
3,606
23,866

14,015
47,274
13,145
32,627
4,269
28,471

17,234
58,861
16,538
40,437
5,272
34,604

21,765
73,912
21,083
50,895
6,605
43,049

24,727
83,399
24,042
57,488
7,503
47,662

29,675
99,587
29,239
69,040
9,027
57,324

1,671.54
2,040.41
3,739.25
1,411.42
1,535.21
1,607.20

13,204

16,506

21,382

25,239

29,710

35,922

44,418

55,890

63,096

76,208

2,410.95

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.23

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

11,831
7,728
4,103
560
710

11,778
7,663
4,115
591
800

13,817
8,131
5,686
951
1,508

14,504
8,715
5,788
914
1,511

15,392
9,168
6,224
1,335
2,058

16,103
9,511
6,592
1,476
2,270

16,722
9,779
6,943
1,593
2,439

17,410
10,079
7,330
1,744
2,645

17,904
10,281
7,622
1,835
2,776

18,103
10,345
7,758
1,902
2,845

18,676
10,597
8,079
1,936
2,794

57.85
37.12
96.91
245.52
293.32

932
609
323

2,695
1,514
1,181

3,375
2,058
1,316

3,034
1,609
1,425

2,423
1,264
1,158

2,113
1,071
1,042

1,899
955
944

1,617
808
810

1,530
759
772

1,720
847
872

1,548
759
790

66.19
24.66
144.40

7.3

18.6

19.6

17.3

13.6

11.6

10.2

8.5

7.9

8.7

7.7

4.87

7.3

16.5

20.2

15.6

12.1

10.1

8.9

7.4

6.9

7.6

6.7

-8.48

7.3

22.3

18.8

19.8

15.7

13.6

12.0

9.9

9.2

10.1

8.9

21.97

Source: International Labour Organisation/Euromonitor International

162

Euromonitor International 2011

Section 3 Country snapshots Argentina

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.24

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

977
4,965
2,160

1,063
5,214
2,479

1,269
4,776
3,504

1,266
4,675
3,499

1,302
4,701
3,498

1,334
4,651
3,476

1,341
4,686
3,481

1,369
4,693
3,483

1,378
4,699
3,486

1,381
4,720
3,484

1,393
4,730
3,478

5
14

5
14

5
14

5
14

5
14

5
14

5
14

5
14

5
14

% change
1990-2010
42.61
-4.73
60.99

981

1,142
446
696

2,027
825
1,202

2,101
848
1,254

2,117
886
1,231

2,083
861
1,222

2,202
887
1,315

2,208
890
1,319

2,239
899
1,339

2,279
915
1,364

2,303
925
1,378

134.74

0.3

0.3

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

-51.52

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.25

1990
Food consumer expenditure by category
Food consumer expenditure (ARS
million)
11,671
Bread and cereals (ARS million)
2,397
Meat (ARS million)
3,464
Fish and seafood (ARS million)
147
Milk, cheese and eggs (ARS million)
1,143
Oils and fats (ARS million)
277
Fruit (ARS million)
1,187
Vegetables (ARS million)
2,009
Sugar and confectionery (ARS million)
472
Other foods (ARS million)
574

2002

2003

2004

2005

2006

2007

2008

2009

2010

34,383
6,084
11,428
578
4,644
985
3,638
3,775
1,313
1,937

34,618
5,611
11,869
627
4,963
1,120
3,994
3,554
1,310
1,570

42,114
6,783
14,278
833
6,052
1,476
4,956
4,195
1,643
1,900

49,267
7,703
16,750
1,193
7,100
1,750
5,794
4,891
1,937
2,149

56,411
8,552
19,332
1,401
8,137
2,005
6,823
5,543
2,223
2,396

65,790
9,763
22,580
1,711
9,520
2,373
8,017
6,451
2,613
2,762

81,315
12,058
27,901
2,154
11,763
2,981
9,950
7,920
3,215
3,372

102,001
15,053
34,963
2,751
14,766
3,773
12,550
9,883
4,027
4,236

114,334
16,871
39,202
3,127
16,566
4,242
14,173
10,981
4,504
4,667

136,417
20,033
46,817
3,787
19,780
5,106
17,022
12,999
5,381
5,491

1,068.82
735.68
1,251.64
2,467.99
1,629.83
1,740.28
1,334.28
547.07
1,039.69
856.39

918.81
148.92
315.03
16.64

1,107.59
178.38
375.50
21.92

1,283.94
200.76
436.52
31.09

1,456.46
220.79
499.12
36.18

1,682.37
249.67
577.41
43.76

2,059.11
305.34
706.54
54.53

2,557.51
377.42
876.64
68.98

2,838.72
418.89
973.32
77.63

3,354.60
492.63
1,151.26
93.14

834.04
567.82
980.15
1,952.18

131.73
29.72
106.00
94.34

159.16
38.81
130.33
110.32

185.04
45.61
150.98
127.46

210.08
51.77
176.16
143.11

243.43
60.68
205.00
164.96

297.88
75.49
251.96
200.55

370.22
94.60
314.66
247.80

411.31
105.31
351.90
272.65

486.40
125.56
418.59
319.66

1,282.37
1,370.64
1,046.19
417.10

34.77
41.67

43.22
49.96

50.47
56.01

57.39
61.86

66.81
70.64

81.41
85.40

100.97
106.22

111.84
115.87

132.33
135.02

810.77
664.29

9,464

10,940

13,675

16,510

19,298

22,957

27,926

34,713

38,362

46,057

1,775.31

272.18

290.36

359.65

430.26

498.24

587.05

707.16

870.37

952.47

1,132.59

1,398.63

Food per capita consumer expenditure by category

Food consumer expenditure (ARS per
capita)
359.15
988.81
Bread and cereals (ARS per capita)
73.77
174.97
Meat (ARS per capita)
106.58
328.66
Fish and seafood (ARS per capita)
4.54
16.63
Milk, cheese and eggs (ARS per
capita)
35.19
133.56
Oils and fats (ARS per capita)
8.54
28.33
Fruit (ARS per capita)
36.52
104.62
Vegetables (ARS per capita)
61.82
108.57
Sugar and confectionery (ARS per
capita)
14.53
37.77
Other foods (ARS per capita)
17.67
55.71
Catering consumer expenditure
Catering consumer expenditure (ARS
million)
2,456
Catering consumer expenditure (ARS
per capita)
75.57

% change
1990-2010

1995

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

163

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.26

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (ARS million)
912
3,543
3,419
Beer (ARS million)
248
1,008
1,112
Spirits (ARS million)
59
277
258
Wine (ARS million)
605
2,258
2,049

4,305
1,422
328
2,555

5,184
1,697
387
3,100

6,008
1,956
435
3,617

7,129
2,337
519
4,273

8,832
2,912
650
5,270

11,114
3,650
823
6,641

12,529
4,107
940
7,481

15,002
4,924
1,123
8,956

1,544.34
1,882.34
1,816.03
1,379.38

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (ARS per capita)
28.07
101.89
90.74
113.21
Beer (ARS per capita)
7.64
29.00
29.50
37.40
Spirits (ARS per capita)
1.80
7.96
6.86
8.61
Wine (ARS per capita)
18.63
64.93
54.38
67.19

135.09
44.22
10.08
80.78

155.11
50.50
11.24
93.37

182.29
59.76
13.26
109.27

223.64
73.73
16.45
133.46

278.67
91.52
20.64
166.51

311.06
101.98
23.34
185.75

368.91
121.07
27.61
220.24

1,214.06
1,484.16
1,431.17
1,082.23

6,372
2,040

7,527
2,295

8,643
2,709

10,178
3,261

12,626
4,058

15,889
5,187

17,950
5,848

21,533
6,905

1,379.58
1,270.13

4,332

5,232

5,934

6,918

8,569

10,702

12,102

14,628

1,437.55

196.15

223.15

260.27

319.73

398.39

445.67

529.51

1,082.38

59.80

69.95

83.38

102.75

130.05

145.19

169.80

994.92

136.35

153.20

176.90

216.98

268.33

300.48

359.70

1,128.71

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (ARS million)
1,455
4,941
5,214
Coffee, tea and cocoa (ARS million)
504
1,162
1,691
Mineral waters, soft drinks, fruit
and vegetable juices (ARS million)
951
3,779
3,523

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (ARS per capita)
44.78
142.09
138.39
167.59
Coffee, tea and cocoa (ARS per
capita)
15.51
33.43
44.88
53.66
Mineral waters, soft drinks, fruit
and vegetable juices (ARS per capita)
29.27
108.67
93.51
113.93
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.27

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (ARS
million)
873
Tobacco consumer expenditure (ARS
per capita)
26.87

2,813

2,685

3,273

3,893

4,488

5,285

6,542

8,217

9,234

11,022

1,162.23

80.90

71.27

86.09

101.44

115.89

135.14

165.66

206.04

229.26

271.05

908.69

27.2
32.1
22.7

27.3
32.2
22.7

27.3
32.3
22.7

26.8
31.2
22.7

27.2
31.9
22.9

27.0
31.3
23.0

27.4
32.1
23.1

27.4
32.0
23.0

27.3
32.0
23.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.28

1990
Personal care consumer expenditure
Personal care consumer expenditure
(ARS million)
1,082
Personal care consumer expenditure
(ARS per capita)
33.28

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

4,128

4,685

5,955

7,029

8,077

9,642

11,786

14,741

16,613

19,912

1,741.04

118.71

124.34

156.62

183.18

208.53

246.58

298.46

369.60

412.47

489.65

1,371.24

3,699
274
462
879
542
463

4,489
327
583
1,075
607
620

5,297
352
679
1,306
705
731

6,182
397
808
1,519
839
860

7,249
454
1,009
1,730
983
1,039

9,246
572
1,284
2,239
1,259
1,291

11,147
658
1,566
2,712
1,508
1,539

116.98
8.51
15.18
28.01
15.83
16.16

136.76
9.08
17.54
33.73
18.21
18.86

158.08
10.15
20.67
38.85
21.44
22.00

183.57
11.50
25.55
43.81
24.89
26.30

231.83
14.34
32.19
56.14
31.57
32.36

276.76
16.33
38.87
67.34
37.45
38.21

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (ARS million)
2,970
Colour cosmetics (ARS million)
202
Fragrances (ARS million)
353
Hair care (ARS million)
797
Mens grooming (ARS million)
430
Skin care (ARS million)
317

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (ARS per capita)
78.83
97.27
Colour cosmetics (ARS per capita)
5.36
7.21
Fragrances (ARS per capita)
9.37
12.14
Hair care (ARS per capita)
21.14
23.13
Mens grooming (ARS per capita)
11.40
14.27
Skin care (ARS per capita)
8.41
12.17
Source: National statistical offices/OECD/Eurostat/Euromonitor International

164

Euromonitor International 2011

Section 3 Country snapshots Argentina

Fashion

Table: 3.29

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (ARS million)
3,839
8,638
9,185
Clothing materials (ARS million)
120
331
481
Garments (ARS million)
3,471
7,679
7,906
Other clothing (ARS million)
157
319
268
Clothing, cleaning, repair and hire
(ARS million)
91
308
529
Footwear (ARS million)
2,816
4,287
3,861

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

11,903
678
10,174
341

14,191
834
12,127
409

16,829
1,025
14,350
476

20,397
1,262
17,356
570

24,997
1,585
21,228
680

30,795
1,993
26,080
822

34,335
2,281
28,986
889

40,745
2,790
34,266
1,023

961.39
2,230.82
887.25
551.62

710
4,464

821
5,299

978
6,106

1,209
7,262

1,503
8,966

1,900
11,276

2,178
12,694

2,666
15,186

2,822.21
439.28

369.83
21.73
316.04
10.66

434.51
26.47
370.51
12.28

521.60
32.28
443.83
14.58

632.99
40.14
537.56
17.23

772.13
49.97
653.92
20.60

852.48
56.63
719.68
22.08

1,001.94
68.60
842.62
25.17

748.20
1,762.64
688.95
420.74

21.40
138.10

25.25
157.65

30.92
185.70

38.07
227.04

47.64
282.72

54.08
315.17

65.56
373.43

2,235.25
330.96

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (ARS per capita)
118.13
248.42
243.78
313.05
Clothing materials (ARS per capita)
3.68
9.53
12.76
17.84
Garments (ARS per capita)
106.80
220.85
209.84
267.57
Other clothing (ARS per capita)
4.83
9.18
7.12
8.97
Clothing, cleaning, repair and hire
(ARS per capita)
2.81
8.87
14.05
18.67
Footwear (ARS per capita)
86.65
123.30
102.47
117.40
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.30

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

190.89

614.96

241.26

284.13

384.63

492.51

560.89

662.62

801.00

878.12

957.43

401.55

63.8

59.8

50.2

52.3

45.5

44.8

46.4

50.8

49.8

51.0

52.7

-17.38

36.2

40.2

49.8

47.7

54.5

55.2

53.6

49.2

50.2

49.0

47.3

30.61

Healthy life expectancy at birth

Total population (years)
72
Males (years)
68
Females (years)
75

73
69
76

74
71
78

74
71
78

75
71
78

75
71
79

75
71
79

75
71
79

75
72
79

76
72
79

76
72
80

5.78
5.80
5.80

11.5

11.9

12.3

12.9

13.4

13.8

14.2

14.6

14.9

15.3

34.45

34.6

32.5

32.2

31.9

31.6

32.3

32.8

33.7

34.6

35.4

-1.89

507
202

741
291

974
429

1,063
432

1,198
483

1,336
534

1,571
607

1,877
681

2,345
834

142
69
76

186
123
111

226
142
138

262
161
162

294
175
189

334
199
204

397
245
246

473
317
314

596
407
388

58

87

126

171

190

224

252

266

326

19.48
7.64

25.38
11.18

27.44
11.15

30.63
12.35

33.83
13.53

39.40
15.21

46.60
16.91

57.67
20.52

4.89
3.25
2.93

5.88
3.69
3.59

6.76
4.16
4.19

7.51
4.46
4.84

8.46
5.03
5.16

9.96
6.13
6.17

11.74
7.88
7.80

14.67
10.00
9.53

2.29

3.27

4.40

4.86

5.67

6.31

6.61

8.02

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
11.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
36.1

Consumer health (selected) retail sales by category

Consumer health retail sales (ARS
million)
Analgesics (ARS million)
Cough, Cold and Allergy (Hay Fever)
Remedies (ARS million)
Digestive Remedies (ARS million)
Medicated Skin Care (ARS million)
Vitamins and Dietary Supplements
(ARS million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (ARS
per capita)
13.45
Analgesics (ARS per capita)
5.36
Cough, Cold and Allergy (Hay Fever)
Remedies (ARS per capita)
3.76
Digestive Remedies (ARS per capita)
1.83
Medicated Skin Care (ARS per capita)
2.01
Vitamins and Dietary Supplements
(ARS per capita)
1.53
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.31

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,789
3

5,931
557

5,973
680

6,026
791

6,085
901

6,150
1,002

6,218
1,105

6,289
1,205

6,362
1,309

6,436
1,403

188.88

19

33

33

34

35

35

37

38

39

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (ARS million)
902
2,737
2,700
Hotels and other accommodation
consumer expenditure (ARS per capita) 27.75
78.70
71.67

3,442

3,995

4,569

5,514

6,678

8,335

9,300

11,266

1,149.34

90.53

104.12

117.95

141.00

169.10

209.00

230.91

277.04

898.40

Satellite TV and Cable TV households

Cable TV households (000)
2,228
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

www.euromonitor.com

165

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.32

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.4

2.2

4.0

6.7

10.0

13.5

17.3

21.0

24.5

24.0

24.5

25.5

26.4

26.3

26.0

25.5

25.1

24.8

1.8

3.4

6.1

10.3

15.4

20.8

26.0

30.5

34.5

10.9

13.7

13.9

14.1

14.1

14.1

14.2

14.3

14.4

14.4

0.2

13.7

19.1

25.9

33.7

41.8

50.3

57.8

64.5

69.5

30

4,100

4,530

6,154

6,864

8,184

10,246

11,212

13,694

14,242

CD player and DVD player/recorder households

CD player households (% of
households)
9.0
16.8
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
4.3
Mobile telephone households
Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

176.15

232.77

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.33

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

25.2

34.3

32.7

32.3

32.0

31.8

32.2

32.6

33.1

33.5

34.0

11,691

14,642

17,435

20,271

24,086

30,302

38,224

43,087

51,434

2,155.85

589

742

893

1,040

1,237

1,559

1,964

2,213

2,644

1,532.80

9,275

11,656

13,928

16,191

19,244

24,267

30,634

34,557

41,354

2,376.69

1,396

1,686

1,984

2,313

2,751

3,434

4,343

4,890

5,759

1,938.41

432

558

630

726

853

1,042

1,282

1,427

1,678

911.41

385.06

454.36

523.37

615.92

767.32

958.40

1,069.79

1,264.79

1,702.73

19.53

23.26

26.85

31.65

39.48

49.25

54.95

65.01

1,204.83

306.54

362.97

418.04

492.12

614.50

768.10

858.01

1,016.91

1,879.22

44.33

51.71

59.72

70.36

86.95

108.91

121.40

141.61

1,528.97

14.66

16.42

18.75

21.80

26.39

32.14

35.43

41.26

708.26

Transport services consumer expenditure

Transport services consumer
expenditure (ARS million)
2,280
8,241
Rail travel consumer expenditure
(ARS million)
162
391
Buses, coaches and taxis consumer
expenditure (ARS million)
1,670
6,373
Air travel consumer expenditure (ARS
million)
283
1,027
Other travel consumer expenditure
(ARS million)
166
451

Transport services per capita consumer expenditure

Transport services consumer
expenditure (ARS per capita)
70.16
237.01
310.31
Rail travel consumer expenditure
(ARS per capita)
4.98
11.25
15.62
Buses, coaches and taxis consumer
expenditure (ARS per capita)
51.38
183.27
246.17
Air travel consumer expenditure (ARS
per capita)
8.69
29.54
37.05
Other travel consumer expenditure
(ARS per capita)
5.10
12.96
11.47

34.70

Source: Euromonitor International from national statistics

Money

Table: 3.34

1990
Annual savings and savings ratio
Annual savings (ARS million)
2,164
Savings ratio (% of disposable
income)
3.9

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

5,957

7,565

9,216

10,218

11,411

13,602

16,829

21,446

24,370

30,989

1,332.19

3.3

3.8

3.8

3.6

3.4

3.5

3.5

3.5

3.6

3.8

-1.82

26,212

27,165

28,752

41,405

62,572

93,439

118,161

130,836

149,826

10,786

8,725

8,255

8,268

9,550

13,561

17,459

17,220

16,488

15,425

18,439

20,497

33,137

53,022

79,878

100,703

113,616

133,338

9,717

11,414

12,135

12,856

13,461

15,217

16,269

17,192

19,943

6,867

9,370

9,954

12,918

16,162

18,972

24,794

27,404

31,515

Consumer lending by category

Consumer lending (total) (ARS
million)
Mortgages/housing share of total
consumer lending (ARS million)
Consumer credit share of total
consumer lending (ARS million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

166

Euromonitor International 2011

Section 3 Country snapshots Australia

Australia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.35

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

758
1,512
985
1,903
1,422
2,504
3,578
3,936
2,080

776
1,556
1,041
1,784
1,344
2,508
3,700
4,503
2,330

760
1,591
1,102
1,907
1,357
2,407
3,827
5,458
2,686

755
1,587
1,107
1,928
1,390
2,454
3,818
5,586
2,739

755
1,583
1,109
1,947
1,411
2,500
3,811
5,703
2,794

767
1,582
1,108
1,964
1,429
2,548
3,821
5,796
2,857

791
1,587
1,106
1,981
1,445
2,606
3,848
5,878
2,923

814
1,597
1,106
2,015
1,476
2,685
3,903
5,961
3,007

842
1,608
1,104
2,043
1,504
2,751
3,962
6,009
3,035

867
1,628
1,109
2,055
1,525
2,797
4,015
6,085
3,134

888
1,649
1,111
2,054
1,543
2,823
4,060
6,154
3,183

% change
1990-2010
17.14
9.04
12.80
7.95
8.54
12.78
13.46
56.34
53.03

Source: National statistical offices/Euromonitor International

People

Table: 3.36

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
17,065
0-14 yrs (000)
3,755
15-64 yrs (000)
11,417
65+ yrs (000)
1,893

18,072
3,888
12,032
2,151

19,651
3,994
13,173
2,484

19,895
4,001
13,362
2,532

20,127
4,008
13,537
2,582

20,395
4,022
13,735
2,638

20,698
4,050
13,955
2,693

21,072
4,084
14,225
2,764

21,432
4,126
14,474
2,832

21,797
4,175
14,698
2,923

22,100
4,213
14,874
3,012

29.50
12.21
30.28
59.10

Male population by age at January 1st

Male population by age at January
1st (000)
8,511
0-14 yrs (000)
1,927
15-64 yrs (000)
5,776
65+ yrs (000)
809

8,994
1,993
6,066
934

9,753
2,048
6,602
1,103

9,874
2,053
6,694
1,128

9,993
2,057
6,782
1,154

10,128
2,064
6,880
1,184

10,282
2,078
6,991
1,213

10,476
2,095
7,130
1,250

10,661
2,117
7,258
1,286

10,845
2,142
7,371
1,332

10,998
2,161
7,460
1,378

29.22
12.18
29.14
70.38

Female population by age at January 1st

Female population by age at January
1st (000)
8,554
0-14 yrs (000)
1,828
15-64 yrs (000)
5,641
65+ yrs (000)
1,085

9,078
1,895
5,966
1,217

9,898
1,946
6,571
1,381

10,021
1,948
6,668
1,404

10,135
1,951
6,756
1,428

10,267
1,958
6,855
1,454

10,415
1,972
6,964
1,480

10,597
1,988
7,095
1,514

10,771
2,009
7,216
1,546

10,952
2,033
7,327
1,591

11,102
2,052
7,415
1,635

29.79
12.24
31.45
50.70

16,252
555
232

17,199
526
309

18,352
865
388

18,512
940
397

18,658
1,016
406

18,835
1,097
415

19,042
1,182
425

19,317
1,269
437

19,579
1,354
448

19,846
1,439
459

20,059
1,518
469

23.43
173.65
102.08

27

30

27

28

28

30

31

32

33

34

36

33.07

19

19

19

19

19

19

18

18

18

7,273
1,027
822
7,943

7,437
1,305
883
8,447

7,764
1,669
934
9,286

7,824
1,719
942
9,411

7,878
1,765
948
9,537

7,951
1,814
957
9,673

8,039
1,865
967
9,827

8,157
1,922
982
10,012

8,269
1,976
995
10,192

8,382
2,030
1,009
10,376

8,473
2,078
1,020
10,529

16.49
102.22
24.16
32.56

5
3

5
3

6
3

5
3

5
2

5
2

5
2

5
2

5
2

-25.17
-11.81

29

29

29

30

30

30

30

30

30

13.80

27

27

28

28

28

28

28

28

28

16.85

17,467
2,428

17,711
2,416

17,987
2,408

18,294
2,404

18,664
2,408

19,022
2,410

19,385
2,412

19,693
2,407

35.13
-3.39

29.50

4,190,874
3,577,411
1,744,111
1,435,907
1,121,742
475,472
503,160
325,340
199,853
107,440

4,214,248
3,626,003
1,784,931
1,460,329
1,127,198
491,745
507,384
327,156
202,089
108,606

4,215,954
3,660,508
1,790,921
1,478,039
1,129,145
540,115
508,597
327,405
203,527
111,179

4,281,988
3,743,015
1,819,762
1,518,748
1,145,812
565,311
517,511
333,839
205,481
114,362

4,344,675
3,817,806
1,902,235
1,559,178
1,159,131
543,808
524,968
340,766
207,330
117,333

4,419,075
3,902,059
1,952,158
1,606,827
1,172,559
560,827
533,526
345,999
209,451
121,027

4,504,469
3,995,537
2,004,262
1,658,992
1,187,466
577,977
540,796
351,868
212,019
124,760

4,565,225
4,067,523
2,059,336
1,700,488
1,197,909
580,565
546,967
356,827
213,589
127,832

26.57
30.36
53.76
45.95
13.56
117.58
24.46
23.43
11.95
40.85

Ethnic groups
Non-Indigenous (000)
Not stated (000)
Indigenous: Aboriginal (000)
Indigenous: Torres Strait Islander
(000)
Indigenous: Both Aboriginal and
Torres Strait Islander (000)
Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
2
3
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
24
25

Urban and rural population, and population density

Urban population (000)
14,574
15,561
17,212
Rural population (000)
2,492
2,511
2,439
Population density (persons per sq
km)
2
2
3
Population of major cities
Sydney (Number)
Melbourne (Number)
Brisbane (Number)
Perth (Number)
Adelaide (Number)
Gold Coast (Number)
Newcastle (Number)
Canberra (Number)
Hobart (Number)
Darwin (Number)

3,606,981
3,120,326
1,339,349
1,165,149
1,054,841
266,828
439,470
289,101
190,793
90,756

3,821,233
3,243,707
1,486,730
1,271,738
1,074,679
340,725
458,218
304,463
195,026
95,385

4,162,999
3,523,946
1,666,928
1,413,867
1,114,990
493,608
497,852
322,316
197,931
107,443

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

167

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.37

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
5,685
6,332
Over US$5,000 (000)
5,492
6,124
Over US$15,000 (000)
4,530
5,112
Over US$35,000 (000)
2,437
2,872
Over US$55,000 (000)
1,202
1,475

7,176
6,911
5,691
3,108
1,550

7,295
7,117
6,180
3,847
2,174

7,403
7,267
6,532
4,510
2,822

7,519
7,383
6,689
4,808
3,165

7,587
7,460
6,812
5,017
3,395

7,786
7,677
7,130
5,577
4,063

7,911
7,808
7,293
5,807
4,318

8,034
7,920
7,356
5,767
4,219

8,161
8,079
7,667
6,431
5,094

43.56
47.12
69.26
163.86
323.67

Households by number of persons

1 person (000)
1,200
2 persons (000)
1,778
3 persons (000)
959
4 persons (000)
1,001
5 persons (000)
505
6+ persons (000)
256

1,430
2,043
1,055
1,069
513
237

1,736
2,409
1,158
1,146
518
230

1,769
2,458
1,170
1,158
520
232

1,799
2,505
1,182
1,171
521
234

1,831
2,556
1,195
1,187
524
237

1,851
2,590
1,200
1,195
523
238

1,902
2,669
1,226
1,223
531
243

1,935
2,722
1,240
1,240
535
247

1,968
2,775
1,255
1,257
538
250

2,001
2,827
1,270
1,274
542
253

66.82
58.97
32.45
27.34
7.26
-0.96

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,200
1,563
2,071
357
508

1,430
1,588
1,826
508
995

1,736
1,567
1,604
769
1,520

1,769
1,551
1,593
802
1,593

1,799
1,529
1,580
825
1,678

1,831
1,523
1,568
854
1,753

1,851
1,516
1,548
897
1,784

1,902
1,532
1,551
935
1,876

1,935
1,512
1,522
972
1,977

1,968
1,513
1,507
1,018
2,038

2,001
1,502
1,482
1,059
2,124

66.82
-3.94
-28.42
196.64
318.17

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

4,131
1,687
2,445
1,276
291

4,513
1,892
2,621
1,441
394

5,063
2,356
2,706
1,815
320

5,141
2,400
2,741
1,843
323

5,185
2,416
2,769
1,870
358

5,248
2,445
2,803
1,913
369

5,315
2,493
2,821
1,941
341

5,444
2,561
2,884
1,996
355

5,521
2,627
2,895
2,020
377

5,563
2,661
2,901
2,071
409

5,645
2,710
2,935
2,123
400

36.64
60.69
20.05
66.30
37.53

5,034

5,732

5,827

5,899

5,980

6,021

6,166

6,252

6,337

6,423

44.56

501
755
57

657
789
20

669
792
19

700
795
18

734
799
17

762
797
16

805
809
14

839
813
15

873
817
15

907
821
17

116.14
12.26
-83.54

4,635
3,599
910
47

6,082
4,379
1,330
90

9,056
6,644
2,169
51

9,827
7,235
2,395
38

10,678
7,875
2,625
32

10,969
8,093
2,703
30

11,643
8,595
2,876
29

13,013
9,609
3,220
30

14,170
10,467
3,512
31

15,717
11,612
3,899
32

17,020
12,430
4,381
32

267.20
245.41
381.14
-30.64

93.6
21.8
45.8
53.7
13.8
99.7
94.0
50.5
92.4
93.6

96.1
26.4
44.1
73.5
26.8
99.7
96.1
51.7
94.3
94.4

98.3
34.7
38.0
87.3
61.0
99.9
97.0
55.4
95.5
95.2

98.5
37.0
37.5
88.6
66.0
99.9
97.0
56.2
95.0
95.6

98.6
39.1
37.2
89.7
67.1
99.9
97.0
57.1
95.1
96.0

98.8
41.5
36.9
90.6
69.6
99.9
97.0
57.8
95.2
96.4

98.9
42.1
36.5
91.2
72.6
99.9
97.0
58.3
95.3
96.6

99.0
43.3
36.5
91.6
74.9
99.9
97.0
58.8
95.3
96.7

99.1
45.1
36.9
91.7
78.0
99.9
97.0
59.3
95.4
96.7

99.2
46.9
36.9
91.8
80.7
99.9
97.0
59.6
95.4
96.7

99.3
48.7
36.9
91.9
83.1
99.9
97.0
59.8
95.5
96.8

6.13
123.49
-19.45
71.07
501.91
0.24
3.19
18.48
3.35
3.40

20,825
7,700
6,450
3,220
2,450
820
185

21,155
7,800
6,600
3,285
2,450
820
200

21,350
7,800
6,700
3,350
2,460
830
210

21,580
7,850
6,800
3,415
2,470
830
215

21,799
7,900
6,900
3,469
2,480
830
220

21,895
7,850
7,100
3,445
2,450
825
225

21,870
7,800
7,200
3,420
2,400
820
230

21,865
7,750
7,300
3,405
2,350
820
240

21,855
7,700
7,400
3,390
2,300
815
250

Households by type of dwelling

Detached house (000)
4,443
Semi-detached and terraced house
(000)
420
Apartment (000)
731
Other (000)
105
Household running costs
Household running costs (A$ million)
Electricity (A$ million)
Gas (A$ million)
Liquid Fuels (A$ million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Bird (000s of animals)
Fish (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

168

Euromonitor International 2011

Section 3 Country snapshots Australia

Income

Table: 3.38

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (A$
per capita)
21,522.49
23,939.90
Gross income (annual, constant) (A$
per capita)
27,834.02
28,974.38
Disposable income (annual, current)
(A$ per capita)
16,114.50
18,701.33
Disposable income (annual, constant)
(A$ per capita)
20,840.12
22,634.16

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

32,676.13

33,995.64

36,036.02

38,030.05

40,261.08

43,092.19

46,010.60

47,461.89

49,841.44

131.58

36,361.57

37,265.98

39,048.25

40,671.54

42,204.33

44,941.26

46,766.92

48,184.61

49,841.44

79.07

25,306.54

26,058.74

27,278.88

28,490.90

30,155.50

32,295.67

33,842.73

35,020.36

36,900.00

128.99

28,160.79

28,565.57

29,559.11

30,469.82

31,610.99

33,681.47

34,399.04

35,553.63

36,900.00

77.06

Gross income (annual, current) by age

Aged 15-19 (A$)
10,812
Aged 20-24 (A$)
17,318
Aged 25-29 (A$)
24,551
Aged 30-34 (A$)
30,614
Aged 35-39 (A$)
34,995
Aged 40-44 (A$)
37,279
Aged 45-49 (A$)
37,650
Aged 50-54 (A$)
36,501
Aged 55-59 (A$)
34,367
Aged 60-64 (A$)
31,954
Aged 65+ (A$)
27,773

16,106
22,199
28,111
33,243
36,725
38,544
38,773
37,771
35,950
33,831
30,062

25,699
31,971
38,314
43,577
47,481
49,535
49,989
49,130
47,476
45,405
41,417

27,374
33,648
39,881
45,180
49,043
51,125
51,601
50,778
49,143
47,116
43,160

29,357
35,798
42,184
47,685
51,629
53,829
54,349
53,539
51,874
49,840
45,800

31,545
38,203
44,721
50,382
54,365
56,619
57,131
56,289
54,560
52,488
48,314

32,959
40,030
46,950
53,003
57,256
59,709
60,282
59,414
57,572
55,408
51,006

35,108
42,692
50,176
56,810
61,543
64,310
65,031
64,175
62,262
59,997
55,322

37,561
45,479
53,226
60,032
64,879
67,619
68,286
67,324
65,285
62,863
57,929

38,575
46,802
54,899
61,998
67,098
69,926
70,637
69,640
67,514
64,970
59,867

40,352
48,785
57,176
64,522
69,883
72,842
73,647
72,678
70,532
67,931
62,775

273.21
181.70
132.89
110.76
99.70
95.40
95.61
99.11
105.23
112.59
126.03

Gross income (annual, constant) by age

Aged 15-19 (A$)
18,108
Aged 20-24 (A$)
29,004
Aged 25-29 (A$)
41,118
Aged 30-34 (A$)
51,273
Aged 35-39 (A$)
58,609
Aged 40-44 (A$)
62,435
Aged 45-49 (A$)
63,057
Aged 50-54 (A$)
61,132
Aged 55-59 (A$)
57,558
Aged 60-64 (A$)
53,517
Aged 65+ (A$)
46,515

23,838
32,856
41,606
49,201
54,356
57,049
57,387
55,903
53,208
50,073
44,494

32,160
40,010
47,947
54,534
59,419
61,990
62,558
61,483
59,414
56,821
51,831

33,332
40,972
48,562
55,014
59,718
62,254
62,832
61,831
59,839
57,371
52,555

34,929
42,592
50,191
56,735
61,428
64,046
64,664
63,700
61,719
59,300
54,493

36,557
44,272
51,827
58,386
63,003
65,615
66,208
65,232
63,228
60,827
55,990

36,890
44,805
52,550
59,325
64,085
66,831
67,472
66,501
64,440
62,017
57,090

38,400
46,695
54,880
62,136
67,313
70,340
71,129
70,192
68,100
65,623
60,509

39,369
47,668
55,787
62,921
68,002
70,874
71,573
70,565
68,428
65,889
60,717

39,707
48,176
56,511
63,818
69,068
71,979
72,711
71,684
69,496
66,877
61,624

40,352
48,785
57,176
64,522
69,883
72,842
73,647
72,678
70,532
67,931
62,775

122.84
68.20
39.06
25.84
19.24
16.67
16.79
18.89
22.54
26.93
34.96

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.39

1990
Consumer expenditure by category
Consumer expenditure by category (A$
million)
238,495
Food and non-alcoholic beverages (A$
million)
29,380
Alcoholic beverages and tobacco (A$
million)
9,299
Clothing and footwear (A$ million)
12,247
Housing (A$ million)
47,198
Household goods and services (A$
million)
14,482
Health goods and medical services
(A$ million)
9,169
Transport (A$ million)
31,740
Communications (A$ million)
3,341
Leisure and recreation (A$ million)
24,742
Education (A$ million)
5,516
Hotels and catering (A$ million)
15,995
Miscellaneous goods and services (A$
million)
35,387

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

309,201

469,287

496,101

528,446

558,013

595,073

646,263

681,388

714,318

759,977

218.66

36,622

51,333

53,402

56,859

58,637

63,944

69,813

72,522

77,373

81,543

177.55

11,703
13,820
60,427

18,371
17,537
89,811

18,979
18,250
94,587

20,519
19,477
99,918

21,632
20,229
105,245

22,332
20,965
111,918

23,478
22,169
122,075

24,500
22,747
134,727

25,909
24,199
149,395

27,903
24,335
160,120

200.07
98.70
239.25

17,869

25,740

27,242

28,768

29,942

31,087

33,866

34,507

35,649

37,428

158.44

12,730
39,095
6,106
36,405
8,616
21,823

21,619
57,521
13,044
56,787
13,643
32,716

23,942
59,416
14,069
59,785
15,062
34,976

26,374
63,252
15,238
62,135
16,677
37,660

27,347
66,521
16,432
66,984
18,158
39,446

30,298
69,475
17,200
68,818
19,658
42,135

33,807
75,100
17,932
73,442
21,036
44,934

36,970
78,886
18,986
76,974
22,742
46,041

40,060
75,024
19,482
80,412
24,347
47,877

41,724
78,898
21,621
85,777
26,207
51,956

355.05
148.58
547.10
246.69
375.14
224.82

43,984

71,164

76,392

81,569

87,439

97,243

108,611

111,787

114,589

122,467

246.08

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.40

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7,874
4,621
3,254
492
1,195

8,250
4,699
3,551
606
1,359

9,246
5,131
4,115
614
1,604

9,465
5,226
4,239
635
1,663

9,623
5,331
4,292
643
1,646

9,969
5,488
4,481
662
1,731

10,218
5,606
4,613
685
1,763

10,514
5,769
4,745
711
1,785

10,732
5,874
4,858
723
1,834

10,804
5,906
4,899
737
1,857

11,019
6,008
5,011
748
1,873

39.93
30.01
54.01
52.10
56.72

585
332
253

751
445
306

631
361
270

596
325
271

555
299
255

529
283
246

518
278
240

486
247
239

479
242
238

638
321
317

613
308
305

4.78
-7.49
20.94

6.9

8.3

6.4

5.9

5.5

5.0

4.8

4.4

4.3

5.6

5.3

-23.79

6.7

8.7

6.6

5.9

5.3

4.9

4.7

4.1

4.0

5.2

4.9

-27.44

7.2

7.9

6.2

6.0

5.6

5.2

4.9

4.8

4.7

6.1

5.7

-20.24

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

169

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.41

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

181
1,583
1,278

194
1,834
2,182

264
1,934
2,514

259
1,932
2,569

262
1,935
2,492

263
1,935
2,497

263
1,939
2,537

259
1,939
2,511

258
1,973
2,538

261
1,983
2,539

261
1,995
2,529

5
15

5
15

5
15

5
15

5
15

5
15

5
15

5
15

5
15

820
337
483

1,012
466
547

1,006
461
545

1,003
460
543

1,025
467
558

1,040
469
571

1,084
487
597

1,118
497
621

1,138
504
634

1,153
510
643

8.0

17.8

18.7

16.7

17.3

17.8

19.5

20.6

21.0

21.4

356,082
20,554
19,894

384,176
22,700
21,077

413,798
24,446
23,129

456,335
25,374
24,823

462,812
26,148
26,152

474,509
27,628
25,985

479,418
27,147
26,061

485,019
27,513
26,363

487,977
27,692
26,419

67,250
24,730

72,408
28,296

81,264
29,404

92,816
31,124

93,836
31,681

97,929
30,845

101,352
28,097

102,925
27,960

104,014
27,603

13,703
1,798
25,272
4,840

13,997
1,917
26,427
5,266

14,686
2,053
27,674
5,002

16,502
1,913
30,213
5,401

16,898
1,881
31,305
6,515

16,866
1,932
32,796
6,533

16,923
1,859
34,859
6,493

17,079
1,865
35,582
6,651

17,119
1,866
36,078
6,674

178,041

192,088

206,140

228,169

228,396

233,995

236,627

239,081

240,512

698
252
446

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010
44.42
26.04
97.83

65.15
102.29
44.18

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.42

1990
Food consumer expenditure by category
Food consumer expenditure (A$
million)
25,546
Bread and cereals (A$ million)
4,447
Meat (A$ million)
6,777
Fish and seafood (A$ million)
858
Milk, cheese and eggs (A$ million)
3,303
Oils and fats (A$ million)
715
Fruit (A$ million)
2,232
Vegetables (A$ million)
2,959
Sugar and confectionery (A$ million)
2,555
Other foods (A$ million)
1,700

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

31,921
5,772
6,911
1,073
4,246
738
2,969
3,266
3,647
3,299

44,673
8,297
9,676
1,843
6,101
935
4,749
5,206
5,436
2,429

46,673
8,520
10,385
1,992
6,297
964
5,079
5,533
5,743
2,161

49,800
9,012
11,228
2,160
6,677
1,021
5,482
5,954
6,161
2,104

51,390
9,275
11,632
2,240
6,878
1,052
5,677
6,159
6,368
2,109

56,072
10,097
12,735
2,455
7,493
1,146
6,212
6,735
6,958
2,243

61,247
11,008
13,949
2,690
8,173
1,249
6,802
7,369
7,609
2,397

63,645
11,422
14,526
2,803
8,484
1,297
7,081
7,669
7,914
2,448

67,920
12,177
15,525
2,997
9,048
1,383
7,567
8,191
8,451
2,581

71,721
12,707
16,357
3,136
9,460
1,402
7,940
8,720
9,004
2,994

180.75
185.75
141.37
265.32
186.44
95.99
255.80
194.66
252.46
76.10

2,345.89
428.23
521.99
100.11
316.49
48.43
255.30
278.10

2,474.24
447.73
557.85
107.33
331.76
50.74
272.38
295.79

2,519.77
454.77
570.35
109.84
337.24
51.57
278.34
301.99

2,709.07
487.83
615.26
118.59
361.99
55.35
300.13
325.38

2,906.48
522.39
661.93
127.67
387.86
59.29
322.78
349.71

2,969.67
532.97
677.78
130.79
395.88
60.51
330.42
357.81

3,116.08
558.67
712.26
137.49
415.10
63.45
347.16
375.81

3,245.28
574.99
740.15
141.89
428.05
63.43
359.29
394.56

116.79
120.65
86.38
182.09
121.18
51.34
174.74
127.53

288.65
108.60

306.11
104.55

312.25
103.42

336.18
108.36

361.10
113.75

369.28
114.23

387.73
118.40

407.42
135.49

172.16
35.98

Food per capita consumer expenditure by category

Food consumer expenditure (A$ per
capita)
1,496.97
1,766.35
2,273.27
Bread and cereals (A$ per capita)
260.59
319.39
422.19
Meat (A$ per capita)
397.12
382.43
492.40
Fish and seafood (A$ per capita)
50.30
59.36
93.80
Milk, cheese and eggs (A$ per capita)
193.53
234.95
310.45
Oils and fats (A$ per capita)
41.92
40.82
47.56
Fruit (A$ per capita)
130.78
164.31
241.68
Vegetables (A$ per capita)
173.41
180.75
264.94
Sugar and confectionery (A$ per
capita)
149.70
201.78
276.64
Other foods (A$ per capita)
99.64
182.57
123.60
Catering consumer expenditure
Catering consumer expenditure (A$
million)
13,343
Catering consumer expenditure (A$
per capita)
781.90

18,242

27,504

29,904

32,042

33,460

35,263

37,603

38,519

40,003

43,681

227.37

1,009.42

1,399.57

1,503.08

1,591.96

1,640.60

1,703.70

1,784.45

1,797.28

1,835.26

1,976.53

152.79

Source: National statistical offices/OECD/Eurostat/Euromonitor International

170

Euromonitor International 2011

Section 3 Country snapshots Australia

Drinking

Table: 3.43

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (A$ million)
4,846
5,568
8,856
Beer (A$ million)
2,993
3,155
4,287
Spirits (A$ million)
910
1,076
1,830
Wine (A$ million)
943
1,336
2,739

9,355
4,414
1,988
2,952

10,335
4,814
2,227
3,294

11,108
5,153
2,404
3,551

11,837
5,473
2,571
3,794

12,513
5,769
2,725
4,019

13,108
6,030
2,861
4,217

14,100
6,476
3,082
4,541

15,666
6,839
3,488
5,340

223.28
128.48
283.44
466.01

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (A$ per capita)
283.98
308.10
450.67
470.19
Beer (A$ per capita)
175.39
174.61
218.17
221.87
Spirits (A$ per capita)
53.30
59.54
93.13
99.94
Wine (A$ per capita)
55.28
73.95
139.36
148.38

513.50
239.17
110.66
163.67

544.63
252.67
117.85
174.11

571.91
264.42
124.19
183.30

593.81
273.77
129.32
190.72

611.60
281.35
133.50
196.75

646.88
297.12
141.42
208.34

708.89
309.45
157.82
241.62

149.63
76.43
196.08
337.06

6,729
1,863

7,059
1,970

7,247
2,027

7,872
2,206

8,567
2,404

8,877
2,494

9,454
2,659

9,823
2,785

156.20
185.07

4,866

5,089

5,220

5,666

6,162

6,382

6,795

7,038

146.33

350.71
97.85

355.33
99.37

380.33
106.57

406.54
114.09

414.18
116.38

433.72
121.98

444.47
126.01

97.83
120.13

252.86

255.96

273.76

292.44

297.79

311.74

318.46

90.21

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (A$ million)
3,834
4,701
6,660
Coffee, tea and cocoa (A$ million)
977
1,093
1,816
Mineral waters, soft drinks, fruit
and vegetable juices (A$ million)
2,857
3,608
4,844

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (A$ per capita)
224.67
260.14
338.93
338.24
Coffee, tea and cocoa (A$ per capita)
57.24
60.47
92.41
93.66
Mineral waters, soft drinks, fruit
and vegetable juices (A$ per capita)
167.42
199.67
246.52
244.58
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.44

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (A$
million)
4,453
Tobacco consumer expenditure (A$ per
capita)
260.93

6,135

9,515

9,624

10,183

10,524

10,495

10,965

11,392

11,809

12,237

174.81

339.47

484.17

483.73

505.94

516.03

507.05

520.36

531.55

541.78

553.71

112.20

21.9
23.7
20.2

21.1
22.8
19.4

21.3
22.4
20.2

20.7
21.9
19.7

20.7
21.8
19.6

19.6
20.9
18.4

18.8
20.1
17.7

18.4
19.5
17.3

17.9
19.0
16.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.45

1990
Personal care consumer expenditure
Personal care consumer expenditure
(A$ million)
4,543
Personal care consumer expenditure
(A$ per capita)
266.23

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

6,239

9,728

10,349

11,100

11,815

13,571

15,202

15,690

16,143

17,566

286.64

345.23

495.04

520.17

551.48

579.34

655.66

721.40

732.07

740.61

794.84

198.55

4,734
703
523
746
370
1,080

4,895
723
528
766
396
1,130

5,079
741
532
784
417
1,192

5,276
766
537
799
442
1,270

5,472
796
543
814
471
1,336

5,645
828
545
829
497
1,381

5,861
861
555
851
532
1,418

243.21
35.90
26.21
38.04
19.67
56.12

249.01
36.35
26.08
38.43
20.44
58.46

254.89
37.00
25.97
38.59
21.34
61.34

259.65
37.79
25.75
38.62
22.34
63.39

263.38
38.63
25.42
38.69
23.21
64.45

268.89
39.50
25.44
39.04
24.42
65.06

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (A$ million)
4,537
Colour cosmetics (A$ million)
683
Fragrances (A$ million)
508
Hair care (A$ million)
720
Mens grooming (A$ million)
347
Skin care (A$ million)
1,021

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (A$ per capita)
230.87
237.96
Colour cosmetics (A$ per capita)
34.74
35.33
Fragrances (A$ per capita)
25.87
26.27
Hair care (A$ per capita)
36.63
37.49
Mens grooming (A$ per capita)
17.64
18.59
Skin care (A$ per capita)
51.96
54.28
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

171

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.46

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (A$ million)
10,159
11,495
14,647
Clothing materials (A$ million)
371
252
236
Garments (A$ million)
7,421
7,693
12,715
Other clothing (A$ million)
1,977
3,127
1,247
Clothing, cleaning, repair and hire
(A$ million)
391
423
449
Footwear (A$ million)
2,088
2,325
2,890

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

15,256
234
13,323
1,288

16,290
243
14,268
1,370

16,921
250
14,834
1,421

17,539
258
15,388
1,472

18,548
271
16,283
1,555

19,033
277
16,717
1,594

20,249
294
17,792
1,695

20,397
290
18,010
1,658

100.79
-21.71
142.70
-16.14

411
2,994

409
3,187

415
3,308

422
3,426

439
3,621

445
3,714

469
3,950

439
3,938

12.50
88.55

809.32
12.08
708.88
68.06

829.69
12.28
727.36
69.69

847.39
12.46
743.44
71.10

880.18
12.87
772.70
73.78

888.06
12.92
780.00
74.39

929.01
13.48
816.25
77.78

922.95
13.13
814.92
75.01

55.04
-39.55
87.41
-35.24

20.31
158.35

20.36
162.20

20.39
165.54

20.83
171.84

20.75
173.29

21.50
181.22

19.88
178.17

-13.13
45.60

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (A$ per capita)
595.28
636.10
745.34
766.83
Clothing materials (A$ per capita)
21.72
13.96
12.00
11.74
Garments (A$ per capita)
434.84
425.69
647.04
669.67
Other clothing (A$ per capita)
115.83
173.04
63.47
64.76
Clothing, cleaning, repair and hire
(A$ per capita)
22.89
23.41
22.84
20.66
Footwear (A$ per capita)
122.37
128.66
147.09
150.47
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.47

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,296.00

1,574.00

1,858.00

2,338.87

2,888.12

3,156.98

3,352.48

3,985.93

4,301.00

4,587.00

4,895.64

277.75

66.2

65.8

66.9

66.1

66.7

66.9

66.6

67.5

68.0

68.3

68.7

3.77

33.8

34.2

33.1

33.9

33.3

33.1

33.4

32.5

32.0

31.7

31.3

-7.38

Healthy life expectancy at birth

Total population (years)
77
Males (years)
74
Females (years)
80

78
75
81

80
77
83

80
78
83

80
78
83

81
79
83

81
79
84

81
79
84

81
79
84

82
79
84

82
80
84

6.09
7.53
4.71

19.8

23.3

23.7

24.1

24.6

25.0

25.4

25.9

26.3

26.7

122.37

39.4

38.2

38.4

38.7

39.1

39.4

39.7

40.0

40.2

40.5

19.95

1,193
264

1,241
278

1,297
297

1,348
313

1,394
328

1,443
338

1,506
349

1,566
361

1,625
372

357
118
189

367
121
193

379
125
196

391
129
200

391
134
204

404
140
207

418
147
211

428
153
219

440
158
226

838

893

973

1,052

1,104

1,168

1,231

1,302

1,367

62.38
13.97

64.46
14.75

66.09
15.33

67.33
15.84

68.50
16.02

70.25
16.29

71.83
16.55

73.52
16.82

18.46
6.10
9.68

18.85
6.23
9.72

19.18
6.34
9.81

18.91
6.48
9.87

19.17
6.63
9.83

19.49
6.85
9.82

19.62
7.00
10.07

19.89
7.16
10.23

44.89

48.33

51.60

53.34

55.43

57.44

59.73

61.84

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
12.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
33.8

Consumer health (selected) retail sales by category

Consumer health retail sales (A$
million)
Analgesics (A$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (A$ million)
Digestive Remedies (A$ million)
Medicated Skin Care (A$ million)
Vitamins and Dietary Supplements (A$
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (A$ per
capita)
60.72
Analgesics (A$ per capita)
13.43
Cough, Cold and Allergy (Hay Fever)
Remedies (A$ per capita)
18.18
Digestive Remedies (A$ per capita)
5.99
Medicated Skin Care (A$ per capita)
9.61
Vitamins and Dietary Supplements (A$
per capita)
42.67
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.48

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

105
84

1,503
626

1,598
699

1,579
766

1,672
835

1,747
890

1,838
962

1,901
1,019

1,950
1,070

1,997
1,113

30,294.92

Package holidays consumer expenditure

Package holidays consumer
expenditure (A$ million)
6,387
7,450
Package holidays consumer
expenditure (A$ per capita)
374.25
412.26

13,455

13,915

14,460

15,407

15,420

16,095

16,635

17,005

17,852

179.52

684.67

699.43

718.41

755.45

744.98

763.77

776.19

780.19

807.80

115.84

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (A$ million)
2,652
3,581
5,213
Hotels and other accommodation
consumer expenditure (A$ per capita) 155.42
198.14
265.26

5,072

5,618

5,987

6,872

7,331

7,522

7,875

8,274

211.99

254.92

279.13

293.54

332.01

347.89

350.97

361.28

374.41

140.91

Satellite TV and Cable TV households

Cable TV households (000)
7
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

172

Euromonitor International 2011

Section 3 Country snapshots Australia

Consumer Technology

Table: 3.49

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

4.0

15.0

16.3

28.3

43.0

52.0

62.0

68.9

74.0

82.3

84.1

85.0

85.5

84.8

84.5

84.1

83.1

82.8

27.7

44.0

60.3

71.5

76.5

80.0

82.0

84.3

85.5

CD player and DVD player/recorder households

CD player households (% of
households)
23.4
49.8
DVD player/recorder households (% of
households)
0.1

% change
1990-2010

254.33

Video game console households

Video game console households (% of
households)
8.5

11.7

16.3

16.5

16.9

17.2

17.5

17.1

17.1

16.9

16.8

96.75

Mobile telephone households

Mobile telephone households (% of
households)

1.4

21.5

72.0

76.6

80.3

83.4

85.9

87.8

89.4

90.7

91.7

6,451.45

Internet users
Internet users (000)

100

500

11,317

11,837

12,364

12,849

13,615

14,483

15,104

15,810

16,404

16,304.45

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.50

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

73.4

77.4

83.0

83.7

84.3

85.0

85.6

86.2

86.8

87.4

87.9

7,904

13,094

12,897

13,844

14,736

15,936

17,800

19,742

19,149

19,030

181.08

1,663

3,448

3,609

3,989

4,283

4,665

5,242

5,841

5,685

5,555

238.72

3,554

5,465

5,755

6,378

6,853

7,470

8,399

9,362

9,114

8,940

153.09

1,392

1,055

572

363

306

256

217

181

136

175

-71.00

1,295

3,126

2,960

3,114

3,295

3,544

3,941

4,356

4,215

4,360

338.10

648.22

687.84

722.55

769.92

844.69

921.14

878.54

861.10

117.05

181.41

198.19

209.99

225.40

248.78

272.56

260.80

251.37

161.56

289.28

316.89

336.02

360.91

398.56

436.85

418.12

404.53

95.43

28.73

18.02

15.00

12.38

10.31

8.47

6.22

7.91

-77.60

148.80

154.74

161.55

171.23

187.03

203.26

193.39

197.29

238.29

Transport services consumer expenditure

Transport services consumer
expenditure (A$ million)
6,770
Rail travel consumer expenditure (A$
million)
1,640
Buses, coaches and taxis consumer
expenditure (A$ million)
3,532
Air travel consumer expenditure (A$
million)
603
Other travel consumer expenditure
(A$ million)
995

Transport services per capita consumer expenditure

Transport services consumer
expenditure (A$ per capita)
396.74
437.34
666.32
Rail travel consumer expenditure (A$
per capita)
96.10
92.02
175.44
Buses, coaches and taxis consumer
expenditure (A$ per capita)
206.99
196.68
278.12
Air travel consumer expenditure (A$
per capita)
35.32
77.01
53.69
Other travel consumer expenditure
(A$ per capita)
58.32
71.64
159.06

19.80

Source: Euromonitor International from national statistics

Money

Table: 3.51

1990
Annual savings and savings ratio
Annual savings (A$ million)
36,867
Savings ratio (% of disposable
income)
13.4
Consumer lending by category
Consumer lending (total) (A$ million)
Mortgages/housing share of total
consumer lending (A$ million)
Consumer credit share of total
consumer lending (A$ million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

34,413

36,109

30,525

28,282

30,994

38,369

44,985

53,628

59,147

66,298

79.83

10.2

7.3

5.9

5.2

5.3

6.1

6.6

7.4

7.7

8.1

-39.36

576,231

685,010

791,204

894,964

1,003,766

1,116,404

1,213,359

1,316,046

1,447,624

455,000

549,000

639,000

724,000

813,000

906,000

992,000

1,089,000

1,203,345

121,231

136,010

152,204

170,964

190,766

210,404

221,359

227,046

244,279

23,866

24,331

25,099

25,371

26,210

29,551

32,550

36,131

39,383

11,833

13,010

13,656

14,331

15,149

15,704

16,222

16,427

16,677

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

173

World Consumer Lifestyles Databook 2011

Austria

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.52

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

265
548
347
701
607
1,146
1,483
1,919
1,361

282
563
379
651
507
1,019
1,727
2,014
1,393

233
537
386
671
491
879
1,698
2,240
1,497

235
524
389
672
502
889
1,669
2,265
1,510

235
513
388
677
505
901
1,633
2,308
1,529

239
504
382
685
507
921
1,604
2,359
1,567

239
497
378
691
506
936
1,575
2,409
1,595

239
492
370
696
506
944
1,545
2,479
1,627

237
492
362
699
505
944
1,519
2,531
1,659

236
492
353
697
507
941
1,496
2,565
1,689

236
491
344
694
512
940
1,476
2,595
1,716

% change
1990-2010
-11.27
-10.51
-0.91
-0.95
-15.70
-17.97
-0.45
35.21
26.12

Source: National statistical offices/Euromonitor International

People

Table: 3.53

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
7,645
0-14 yrs (000)
1,340
15-64 yrs (000)
5,165
65+ yrs (000)
1,140

7,943
1,417
5,330
1,197

8,065
1,346
5,469
1,250

8,102
1,339
5,510
1,253

8,140
1,329
5,547
1,264

8,207
1,323
5,572
1,312

8,266
1,313
5,591
1,362

8,314
1,300
5,610
1,404

8,352
1,287
5,634
1,431

8,383
1,272
5,655
1,456

8,409
1,259
5,669
1,481

9.99
-6.04
9.76
29.91

Male population by age at January 1st

Male population by age at January
1st (000)
3,655
0-14 yrs (000)
687
15-64 yrs (000)
2,575
65+ yrs (000)
392

3,831
726
2,677
428

3,907
690
2,739
478

3,929
687
2,759
483

3,950
681
2,776
493

3,986
678
2,789
519

4,019
673
2,800
546

4,045
666
2,810
569

4,065
659
2,822
584

4,082
651
2,832
599

4,097
645
2,839
613

12.09
-6.23
10.27
56.14

Female population by age at January 1st

Female population by age at January
1st (000)
3,990
0-14 yrs (000)
653
15-64 yrs (000)
2,590
65+ yrs (000)
748

4,112
691
2,653
769

4,158
656
2,730
772

4,173
652
2,751
770

4,190
648
2,771
772

4,220
644
2,783
793

4,247
640
2,791
816

4,269
634
2,800
835

4,287
628
2,812
847

4,301
621
2,822
857

4,312
615
2,829
868

8.07
-5.85
9.26
16.13

Ethnic groups
Austrian (000)
Yugoslavian (000)
Turkish (000)
German (000)
Other (000)

7,157
182
115
55
136

7,318
261
128
66
170

7,257
370
142
82
214

7,266
387
144
84
221

7,274
404
147
86
228

7,310
422
150
89
236

7,336
441
153
92
244

7,355
459
155
95
252

7,361
476
158
97
259

7,363
494
160
100
266

7,360
511
163
102
273

2.84
180.29
41.59
87.12
100.88

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

3,463
366
620
3,195

3,556
441
611
3,337

3,532
530
569
3,434

3,540
543
565
3,454

3,548
555
563
3,475

3,568
568
562
3,509

3,585
581
561
3,540

3,600
592
560
3,563

3,607
602
557
3,585

3,615
612
555
3,601

3,619
620
553
3,618

4.51
69.11
-10.93
13.22

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

-16.83
0.49

30

30

31

31

31

32

32

32

32

21.27

28

28

28

28

29

29

29

29

29

15.56

5,414
2,688

5,449
2,691

5,501
2,706

5,545
2,721

5,587
2,727

5,618
2,734

5,647
2,737

5,669
2,740

16.84
-1.90

98

99

100

100

101

101

102

102

9.99

1,567,026
227,409
181,576
143,315
113,282
98,859
58,637
57,401
49,441
42,703

1,576,235
228,187
180,739
143,709
113,359
99,430
59,078
57,841
49,571
42,968

1,590,752
229,684
180,513
144,605
113,826
100,375
59,731
58,496
49,875
43,385

1,603,177
230,908
180,076
145,308
114,147
101,165
60,300
59,063
50,112
43,741

1,615,511
232,124
179,649
146,006
114,467
101,950
60,862
59,624
50,347
44,094

1,624,787
232,894
178,898
146,432
114,576
102,546
61,308
60,073
50,489
44,363

1,633,420
233,590
178,109
146,807
114,649
103,098
61,729
60,495
50,613
44,615

1,640,455
234,065
177,175
147,046
114,620
103,549
62,087
60,857
50,690
44,822

7.07
-1.60
-12.66
2.78
-2.71
16.57
14.86
16.97
1.55
11.11

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(a)
(years)
27
28
First marriage: average age of women
(years)
25
26

Urban and rural population, and population density

Urban population (000)
4,852
5,219
5,385
Rural population (000)
2,793
2,724
2,680
Population density (persons per sq
km)
93
96
98
Population of major cities
Vienna (Number)
1,532,085
Graz (Number)
237,875
Linz (Number)
202,854
Salzburg (Number)
143,074
Innsbruck (Number)
117,813
Klagenfurt (Number)
88,829
Villach (Number)
54,054
Wels (Number)
52,028
Sankt Polten (Number)
49,918
Dornbirn (Number)
40,342

1,553,603
233,578
197,524
145,177
117,373
95,056
56,642
54,909
50,200
41,822

1,559,734
226,961
182,686
143,098
113,355
98,397
58,250
57,015
49,372
42,485

Source: Euromonitor International from national statistics/UN

Notes: (a) Average

174

Euromonitor International 2011

Section 3 Country snapshots Austria

House and Home

Table: 3.54

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
2,996
3,131
Over US$5,000 (000)
2,992
3,129
Over US$15,000 (000)
2,817
3,030
Over US$35,000 (000)
1,309
1,938
Over US$55,000 (000)
404
796

3,371
3,367
3,151
1,329
428

3,398
3,396
3,289
1,952
745

3,429
3,428
3,360
2,335
1,027

3,475
3,474
3,413
2,464
1,142

3,512
3,511
3,459
2,609
1,284

3,546
3,545
3,511
2,899
1,662

3,578
3,577
3,553
3,094
1,987

3,608
3,607
3,577
3,030
1,837

3,637
3,636
3,604
3,028
1,811

21.38
21.53
27.95
131.28
348.20

Households by number of persons

1 person (000)
895
2 persons (000)
842
3 persons (000)
519
4 persons (000)
438
5 persons (000)
177
6+ persons (000)
124

944
857
565
478
183
104

1,136
966
549
466
168
86

1,152
972
554
468
168
84

1,173
981
557
469
167
82

1,201
995
562
470
166
81

1,222
1,003
567
474
167
79

1,244
1,010
571
476
166
78

1,265
1,019
574
477
166
77

1,287
1,027
575
477
165
77

1,308
1,037
575
477
164
76

46.12
23.09
10.79
8.78
-7.59
-38.65

1990

1995

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

895
648
1,091
232
130

944
725
1,100
227
135

1,136
812
1,080
236
107

1,152
827
1,081
231
107

1,173
843
1,085
225
104

1,201
856
1,093
225
101

1,222
864
1,104
220
102

1,244
874
1,108
223
97

1,265
887
1,106
224
95

1,287
904
1,097
225
95

1,308
912
1,102
226
89

46.12
40.62
1.03
-2.51
-31.79

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

1,505
671
835
1,254
237

1,508
627
881
1,278
346

1,701
637
1,064
1,363
307

1,763
650
1,113
1,382
253

1,823
663
1,160
1,401
205

1,875
673
1,203
1,422
177

1,903
674
1,229
1,436
174

1,925
673
1,252
1,449
172

1,948
673
1,274
1,461
169

1,970
674
1,296
1,472
166

1,992
675
1,317
1,481
163

32.33
0.61
57.82
18.12
-31.00

Households by type of dwelling

Detached house (000)
869
Semi-detached and terraced house
(000)
621
Apartment (000)
1,391
Other (000)
115

953

1,063

1,073

1,084

1,100

1,113

1,125

1,137

1,148

1,158

33.32

584
1,482
112

626
1,614
68

631
1,628
66

638
1,644
63

646
1,668
61

648
1,687
64

649
1,704
67

650
1,720
70

651
1,736
74

651
1,750
77

4.72
25.85
-32.94

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

3,437
1,306
412
368
873

3,951
1,982
523
332
815

4,500
2,192
723
511
787

4,837
2,281
794
586
844

4,980
2,264
834
642
871

5,681
2,480
969
777
999

6,003
2,509
1,040
868
1,064

5,695
2,272
1,001
867
1,020

6,279
2,440
1,113
983
1,130

6,690
2,680
1,212
1,052
1,146

6,935
2,764
1,274
1,110
1,170

101.76
111.67
209.64
201.66
33.97

89.6
29.9
64.5
23.9
7.0
97.0
87.5
9.3
96.2
83.7

92.9
41.4
71.5
43.2
17.0
97.3
87.7
11.0
97.0
84.3

98.1
65.8
81.9
64.6
49.2
98.3
84.0
17.4
97.8
94.5

98.3
69.0
83.0
66.3
50.8
98.4
80.7
18.4
97.9
95.0

98.5
71.2
83.9
67.9
58.6
98.5
78.0
19.3
97.9
95.4

98.6
74.5
84.8
69.3
63.1
98.6
76.2
20.2
98.0
95.7

98.7
73.8
85.5
70.5
66.8
98.7
71.7
21.1
98.1
96.0

98.8
76.0
86.2
71.7
70.7
98.8
68.6
22.1
98.1
96.3

98.9
78.0
86.8
72.7
75.9
98.9
62.6
23.0
98.2
96.5

98.9
79.7
87.3
73.6
74.5
99.0
55.3
23.9
98.2
96.7

99.0
81.1
87.7
74.4
74.7
99.1
48.9
24.9
98.3
96.9

10.50
171.51
35.98
211.84
967.80
2.15
-44.14
166.64
2.21
15.69

4,465
1,572
1,457
536
473
324
103

4,505
1,594
1,461
544
477
323
106

4,540
1,620
1,462
551
480
319
108

4,591
1,654
1,470
554
488
314
111

4,635
1,688
1,475
554
492
310
115

4,682
1,723
1,481
558
499
303
118

4,728
1,767
1,486
558
501
297
119

4,751
1,794
1,489
558
504
285
120

4,791
1,822
1,495
561
510
279
123

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

www.euromonitor.com

175

World Consumer Lifestyles Databook 2011

Income

Table: 3.55

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
16,039.09
19,630.08
Gross income (annual, constant) (EUR
per capita)
22,181.38
24,053.40
Disposable income (annual, current)
(EUR per capita)
10,914.84
13,338.60
Disposable income (annual, constant)
(EUR per capita)
15,094.76
16,344.24

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

23,356.53

23,869.29

24,626.19

25,497.41

26,632.52

27,739.78

28,972.40

29,087.81

30,067.59

87.46

25,944.18

26,278.98

26,689.53

27,232.03

28,243.16

28,962.59

29,437.33

29,514.93

30,067.59

35.55

15,349.93

15,794.36

16,423.37

17,166.47

17,931.90

18,634.43

19,380.71

19,471.54

20,127.41

84.40

17,050.53

17,388.86

17,799.42

18,334.32

19,016.36

19,455.86

19,691.72

19,757.46

20,127.41

33.34

Gross income (annual, current) by age

Aged 15-19 (EUR)
11,576
Aged 20-24 (EUR)
16,017
Aged 25-29 (EUR)
18,984
Aged 30-34 (EUR)
20,792
Aged 35-39 (EUR)
22,097
Aged 40-44 (EUR)
23,952
Aged 45-49 (EUR)
23,398
Aged 50-54 (EUR)
26,107
Aged 55-59 (EUR)
23,358
Aged 60-64 (EUR)
22,115
Aged 65+ (EUR)
19,359

16,145
20,280
23,044
25,110
26,880
28,118
29,630
27,757
29,844
26,179
23,787

21,027
25,375
27,001
28,436
30,219
31,989
33,036
32,575
32,514
31,574
28,195

21,927
25,959
27,747
28,810
30,740
32,547
33,594
33,254
33,152
32,024
28,821

22,878
26,840
28,683
29,711
31,567
33,394
34,632
34,479
34,145
32,096
30,081

23,992
27,626
29,858
30,748
32,475
34,380
35,718
35,816
36,151
32,326
31,083

25,119
28,644
31,239
31,855
33,713
35,678
37,139
37,747
37,146
34,487
32,272

26,140
29,835
32,586
32,972
34,723
36,843
38,529
39,063
38,144
37,203
33,355

27,323
31,487
34,012
34,476
35,738
38,140
39,942
40,472
39,477
38,445
34,310

27,148
31,599
34,029
34,444
35,501
37,821
39,673
40,415
39,515
38,183
34,048

27,997
32,861
35,004
35,794
36,434
38,558
40,566
41,488
40,842
40,247
34,717

141.85
105.16
84.38
72.15
64.88
60.98
73.37
58.92
74.86
81.99
79.33

Gross income (annual, constant) by age

Aged 15-19 (EUR)
17,609
Aged 20-24 (EUR)
24,365
Aged 25-29 (EUR)
28,878
Aged 30-34 (EUR)
31,628
Aged 35-39 (EUR)
33,613
Aged 40-44 (EUR)
36,434
Aged 45-49 (EUR)
35,592
Aged 50-54 (EUR)
39,713
Aged 55-59 (EUR)
35,531
Aged 60-64 (EUR)
33,640
Aged 65+ (EUR)
29,449

20,942
26,305
29,891
32,570
34,867
36,472
38,434
36,004
38,711
33,956
30,854

24,352
29,387
31,271
32,932
34,998
37,048
38,260
37,725
37,655
36,567
32,653

25,054
29,661
31,705
32,919
35,125
37,188
38,385
37,996
37,880
36,591
32,932

25,613
30,049
32,112
33,263
35,341
37,387
38,773
38,601
38,227
35,934
33,677

26,256
30,232
32,675
33,649
35,539
37,624
39,088
39,195
39,562
35,376
34,016

27,099
30,901
33,700
34,365
36,369
38,490
40,065
40,722
40,074
37,205
34,815

27,602
31,503
34,408
34,816
36,665
38,903
40,684
41,248
40,278
39,284
35,221

27,951
32,211
34,794
35,268
36,559
39,017
40,860
41,402
40,384
39,329
35,099

27,631
32,161
34,635
35,057
36,133
38,494
40,379
41,134
40,219
38,863
34,653

27,997
32,861
35,004
35,794
36,434
38,558
40,566
41,488
40,842
40,247
34,717

58.99
34.87
21.21
13.17
8.39
5.83
13.97
4.47
14.95
19.64
17.89

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.56

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
81,015
Food and non-alcoholic beverages
(EUR million)
10,144
Alcoholic beverages and tobacco (EUR
million)
3,436
Clothing and footwear (EUR million)
7,440
Housing (EUR million)
13,584
Household goods and services (EUR
million)
6,122
Health goods and medical services
(EUR million)
2,244
Transport (EUR million)
10,194
Communications (EUR million)
1,451
Leisure and recreation (EUR million)
8,963
Education (EUR million)
428
Hotels and catering (EUR million)
8,838
Miscellaneous goods and services
(EUR million)
8,172

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

98,984

121,683

124,715

130,039

136,373

141,764

146,595

151,707

152,756

158,590

95.75

11,288

13,078

13,384

13,923

14,397

14,915

15,884

16,867

17,000

17,644

73.94

3,364
7,412
18,912

4,106
8,124
24,029

4,177
8,042
24,892

4,244
8,062
26,326

4,509
8,203
28,828

4,448
8,359
30,103

4,487
8,537
30,615

4,577
8,618
32,059

4,516
8,639
32,320

4,629
8,765
33,781

34.71
17.81
148.67

7,519

8,623

8,766

9,130

9,248

9,380

9,915

10,054

10,192

10,521

71.84

3,154
12,198
1,819
11,258
651
11,087

4,200
15,112
3,332
14,308
978
13,775

4,404
15,446
3,498
14,520
1,040
14,540

4,465
16,429
3,642
14,993
1,069
14,940

4,587
17,068
3,744
15,527
1,137
15,207

4,777
17,930
3,715
16,119
1,204
16,158

4,945
18,142
3,610
16,738
1,263
16,869

5,085
19,105
3,526
17,171
1,315
17,949

5,174
18,593
3,905
17,304
1,338
17,893

5,422
19,205
4,114
17,977
1,409
18,634

141.61
88.40
183.60
100.58
229.48
110.83

10,324

12,017

12,005

12,816

13,917

14,656

15,590

15,380

15,883

16,490

101.79

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.57

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,421
2,023
1,398
45
341

3,732
2,147
1,585
64
344

3,836
2,139
1,697
62
438

3,798
2,102
1,696
65
442

3,744
2,062
1,683
72
475

3,824
2,095
1,729
92
495

3,928
2,148
1,781
110
540

4,028
2,209
1,819
111
562

4,090
2,221
1,869
138
565

4,076
2,185
1,891
148
580

4,133
2,216
1,917
157
589

20.81
9.56
37.10
250.05
72.66

115
63
52

144
71
72

161
92
69

169
95
74

194
98
96

208
108
100

196
97
99

186
90
96

162
83
79

206
115
91

191
97
93

66.02
54.42
80.13

3.2

3.7

4.0

4.3

4.9

5.2

4.7

4.4

3.8

4.8

4.4

35.77

3.0

3.2

4.1

4.3

4.5

4.9

4.3

3.9

3.6

5.0

4.2

39.23

3.6

4.4

3.9

4.2

5.4

5.5

5.2

5.0

4.1

4.6

4.6

29.93

Source: International Labour Organisation/Euromonitor International

176

Euromonitor International 2011

Section 3 Country snapshots Austria

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.58

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

193
366
691

215
381
738

222
386
756

220
380
764

217
373
770

217
363
781

217
355
783

219
347
778

220
339
771

222
335
765

223
329
755

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
15.58
-10.25
9.17

199

234
122
112

224
106
118

230
108
122

239
111
127

244
113
131

253
117
136

262
122
140

275
127
148

315
145
170

326
150
176

63.75

9.0

11.2

12.7

13.5

14.1

14.9

15.5

16.7

18.8

19.2

19.6

117.80

26,917
4,905
2,490

29,176
5,018
2,487

30,767
4,658
2,756

33,060
4,627
2,971

34,995
4,867
3,043

36,628
5,182
3,243

43,831
4,647
3,952

45,093
4,628
4,067

46,446
4,597
4,204

7,467
1,895

8,124
2,028

9,783
2,584

10,037
3,377

10,334
4,379

11,098
4,403

15,144
4,709

15,770
4,868

16,496
4,935

6,092
889
2,608
539

6,246
1,051
3,218
980

6,281
774
3,147
769

6,704
830
3,349
1,152

6,880
720
3,444
1,285

7,198
817
3,522
1,127

7,778
1,045
4,898
1,603

7,888
1,069
5,086
1,657

8,024
1,116
5,306
1,706

32

24

15

13

43

38

55

60

62

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.59

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
9,214
Bread and cereals (EUR million)
1,627
Meat (EUR million)
2,468
Fish and seafood (EUR million)
132
Milk, cheese and eggs (EUR million)
1,332
Oils and fats (EUR million)
434
Fruit (EUR million)
818
Vegetables (EUR million)
437
Sugar and confectionery (EUR million)
734
Other foods (EUR million)
1,232

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

10,194
1,961
2,557
219
1,574
419
867
743
850
1,003

11,755
2,424
2,773
327
1,918
420
961
1,122
1,020
790

11,955
2,484
2,801
341
1,962
420
973
1,170
1,041
763

12,458
2,606
2,899
363
2,056
431
1,010
1,248
1,089
756

12,860
2,707
2,974
382
2,133
439
1,039
1,316
1,129
741

13,313
2,819
3,061
404
2,219
448
1,071
1,390
1,172
730

14,139
3,011
3,232
436
2,368
469
1,134
1,503
1,249
737

15,085
3,230
3,430
473
2,537
494
1,205
1,632
1,337
747

15,108
3,261
3,403
473
2,521
491
1,198
1,695
1,343
723

15,665
3,400
3,509
499
2,625
502
1,238
1,788
1,397
709

70.02
108.97
42.16
277.16
97.16
15.55
51.31
309.30
90.36
-42.42

1,475.59
306.52
345.66
42.03

1,530.41
320.09
356.15
44.58

1,567.09
329.87
362.42
46.60

1,610.64
341.08
370.28
48.82

1,700.52
362.15
388.75
52.47

1,806.19
386.74
410.65
56.68

1,802.18
389.00
405.88
56.42

1,862.99
404.32
417.26
59.30

54.58
89.99
29.25
242.89

242.21
51.90
120.13
144.40

252.58
52.99
124.08
153.28

259.96
53.45
126.56
160.36

268.47
54.16
129.59
168.13

284.74
56.40
136.33
180.82

303.75
59.10
144.31
195.43

300.74
58.56
142.88
202.15

312.20
59.66
147.23
212.64

79.24
5.05
37.56
272.11

128.52
94.22

133.81
92.84

137.52
90.35

141.83
88.28

150.23
88.63

160.06
89.46

160.26
86.29

166.16
84.34

73.06
-47.66

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,205.21
1,283.30
1,457.55
Bread and cereals (EUR per capita)
212.81
246.81
300.58
Meat (EUR per capita)
322.84
321.95
343.81
Fish and seafood (EUR per capita)
17.29
27.58
40.52
Milk, cheese and eggs (EUR per
capita)
174.17
198.19
237.86
Oils and fats (EUR per capita)
56.79
52.72
52.11
Fruit (EUR per capita)
107.03
109.17
119.19
Vegetables (EUR per capita)
57.15
93.57
139.07
Sugar and confectionery (EUR per
capita)
96.01
107.05
126.42
Other foods (EUR per capita)
161.12
126.25
98.00
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
6,587
Catering consumer expenditure (EUR
per capita)
861.65

7,858

9,472

10,085

10,306

10,370

10,986

11,552

12,279

12,108

12,566

90.76

989.23

1,174.39

1,244.75

1,266.07

1,263.68

1,329.02

1,389.44

1,470.23

1,444.35

1,494.37

73.43

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

177

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.60

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
1,157
1,339
1,445
Beer (EUR million)
565
603
627
Spirits (EUR million)
180
184
178
Wine (EUR million)
413
552
640

1,465
641
180
644

1,512
668
185
659

1,614
720
198
697

1,677
755
205
717

1,697
769
207
720

1,717
785
210
723

1,736
784
210
742

1,792
808
215
770

54.87
43.09
19.47
86.36

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
151.37
168.50
179.15
180.78
Beer (EUR per capita)
73.86
75.88
77.73
79.12
Spirits (EUR per capita)
23.49
23.17
22.06
22.19
Wine (EUR per capita)
54.02
69.46
79.37
79.47

185.71
82.05
22.76
80.90

196.71
87.75
24.09
84.88

202.85
91.29
24.82
86.74

204.08
92.54
24.94
86.60

205.60
93.95
25.10
86.55

207.04
93.52
25.00
88.52

213.12
96.08
25.52
91.53

40.80
30.09
8.62
69.43

1,429
488

1,466
494

1,536
511

1,601
526

1,745
566

1,782
571

1,892
593

1,978
613

112.73
66.34

941

972

1,025

1,076

1,180

1,211

1,299

1,365

143.22

180.07

187.19

193.71

209.92

213.36

225.71

235.28

93.40

60.68

62.24

63.58

68.04

68.32

70.71

72.96

51.23

119.39

124.95

130.14

141.88

145.04

155.00

162.33

121.12

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
930
1,094
1,322
Coffee, tea and cocoa (EUR million)
369
416
458
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
561
677
864

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
121.65
137.67
163.95
176.34
Coffee, tea and cocoa (EUR per
capita)
48.24
52.41
56.81
60.25
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 73.41
85.26
107.14
116.08
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.61

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
2,279
Tobacco consumer expenditure (EUR
per capita)
298.11

2,026

2,661

2,712

2,732

2,895

2,771

2,790

2,860

2,780

2,837

24.47

255.01

329.97

334.72

335.64

352.79

335.26

335.58

342.42

331.62

337.35

13.16

28.7
33.0
24.8

28.4
32.5
24.6

28.3
32.0
24.9

28.3
31.7
25.1

28.2
31.3
25.4

28.0
30.8
25.4

27.9
30.5
25.5

27.7
30.1
25.5

27.6
29.7
25.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.62

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
1,811
Personal care consumer expenditure
(EUR per capita)
236.87

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,342

2,731

2,826

2,964

3,036

3,062

3,258

3,415

3,347

3,463

91.26

294.83

338.66

348.85

364.18

369.92

370.41

391.80

408.87

399.31

411.87

73.88

1,203
133
137
197
113
281

1,227
137
138
199
123
289

1,273
141
138
204
135
302

1,329
147
139
209
145
318

1,379
155
138
213
159
329

1,421
161
142
214
172
336

1,452
166
145
215
180
342

150.72
16.82
16.97
24.47
15.15
35.52

155.13
17.21
16.83
24.82
16.43
36.76

160.78
17.75
16.87
25.33
17.59
38.46

165.85
18.70
16.59
25.61
19.14
39.51

170.11
19.31
16.99
25.61
20.59
40.22

173.23
19.76
17.30
25.63
21.41
40.82

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
1,163
Colour cosmetics (EUR million)
131
Fragrances (EUR million)
137
Hair care (EUR million)
195
Mens grooming (EUR million)
102
Skin care (EUR million)
269

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
144.19
148.52
Colour cosmetics (EUR per capita)
16.27
16.47
Fragrances (EUR per capita)
16.94
16.93
Hair care (EUR per capita)
24.16
24.36
Mens grooming (EUR per capita)
12.63
13.91
Skin care (EUR per capita)
33.30
34.73
Source: National statistical offices/OECD/Eurostat/Euromonitor International

178

Euromonitor International 2011

Section 3 Country snapshots Austria

Fashion

Table: 3.63

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
6,165
6,096
6,717
Clothing materials (EUR million)
145
113
91
Garments (EUR million)
5,772
5,717
6,250
Other clothing (EUR million)
232
228
296
Clothing, cleaning, repair and hire
(EUR million)
15
39
81
Footwear (EUR million)
1,275
1,316
1,407

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

6,653
90
6,186
304

6,673
91
6,201
316

6,837
94
6,353
337

6,948
96
6,458
357

7,091
99
6,597
379

7,145
100
6,643
396

7,191
90
6,675
375

7,290
89
6,765
380

18.26
-39.06
17.20
63.48

74
1,388

65
1,390

53
1,367

36
1,412

16
1,446

7
1,473

50
1,449

55
1,475

281.05
15.67

819.71
11.15
761.75
38.88

833.07
11.44
774.11
41.09

840.54
11.64
781.32
43.17

852.83
11.86
793.38
45.64

855.49
11.97
795.38
47.36

857.74
10.73
796.29
44.71

866.98
10.54
804.57
45.16

7.51
-44.60
6.55
48.63

7.93
170.70

6.42
166.52

4.40
170.78

1.95
173.97

0.79
176.34

6.00
172.81

6.59
175.39

246.43
5.17

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
806.40
767.37
832.86
821.17
Clothing materials (EUR per capita)
19.03
14.19
11.23
11.09
Garments (EUR per capita)
755.08
719.69
774.95
763.46
Other clothing (EUR per capita)
30.39
28.65
36.69
37.50
Clothing, cleaning, repair and hire
(EUR per capita)
1.90
4.85
9.99
9.12
Footwear (EUR per capita)
166.77
165.69
174.43
171.36
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.64

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,783.00

2,867.00

2,583.00

3,180.66

3,659.20

3,847.34

3,973.80

4,522.77

5,215.00

5,556.92

5,952.69

233.86

73.4

73.9

75.8

75.5

75.7

76.1

76.0

76.4

76.9

77.2

77.5

5.61

26.6

26.1

24.2

24.5

24.3

23.9

24.0

23.6

23.1

22.8

22.5

-15.46

Healthy life expectancy at birth

Total population (years)
76
Males (years)
72
Females (years)
79

77
74
80

79
76
82

79
76
82

79
76
82

79
77
82

80
77
83

80
77
83

80
78
83

81
78
83

81
78
84

7.07
8.05
5.95

9.4

10.8

11.0

11.3

11.6

12.4

12.9

13.3

13.9

14.3

72.33

35.9

36.9

36.6

36.3

35.8

35.3

34.8

34.3

33.9

33.5

2.22

275
44

291
46

299
47

311
49

318
51

324
53

331
55

335
56

352
57

116
31
44

126
32
45

129
34
46

135
35
47

133
37
49

131
39
50

129
41
52

126
44
53

124
47
55

117

121

122

127

133

138

144

149

153

35.95
5.69

36.71
5.80

37.95
5.98

38.41
6.17

38.99
6.36

39.64
6.54

39.93
6.62

41.90
6.73

15.59
3.98
5.59

15.81
4.13
5.66

16.39
4.29
5.74

16.06
4.48
5.88

15.79
4.68
6.03

15.50
4.92
6.19

15.00
5.24
6.36

14.70
5.57
6.54

14.93

14.98

15.43

16.06

16.62

17.23

17.72

18.17

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
8.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.8

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
34.09
Analgesics (EUR per capita)
5.49
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
14.44
Digestive Remedies (EUR per capita)
3.85
Medicated Skin Care (EUR per capita)
5.43
Vitamins and Dietary Supplements
(EUR per capita)
14.45
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.65

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

750
972

1,106
1,602

1,313
1,605

1,258
1,609

1,277
1,696

1,351
1,724

1,307
1,731

1,279
1,728

1,259
1,735

1,242
1,747

164.66
930.05

12

19

18

19

16

17

16

16

16

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
1,525
1,842
Package holidays consumer
expenditure (EUR per capita)
199.49
231.83

2,318

2,404

2,444

2,639

2,615

2,643

2,692

2,699

2,796

83.36

287.38

296.71

300.23

321.60

316.30

317.88

322.37

321.92

332.56

66.70

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
2,251
3,229
4,303
Hotels and other accommodation
consumer expenditure (EUR per capita) 294.47
406.47
533.56

4,455

4,634

4,837

5,172

5,317

5,670

5,785

6,068

169.57

549.82

569.32

589.36

625.76

639.44

678.93

690.03

721.67

145.08

1990
Satellite TV and Cable TV households
Cable TV households (000)
469
Satellite TV households (000)
170
Cinema attendances
Cinema attendances (million)

10

Source: Euromonitor International from Council of Europe

www.euromonitor.com

179

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.66

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

6.0

10.3

15.9

23.1

33.1

46.1

54.5

57.8

62.0

CD player and DVD player/recorder households

CD player households (% of
households)
12.3
45.4
DVD player/recorder households (% of
households)
0.0

70.8

71.1

70.5

69.7

69.5

68.8

68.3

67.8

67.2

14.4

28.9

44.3

60.9

65.8

72.2

77.4

81.4

84.5

% change
1990-2010

446.52

Video game console households

Video game console households (% of
households)
3.9

12.4

16.3

16.8

17.0

17.3

17.3

17.4

17.2

17.1

17.0

338.61

Mobile telephone households

Mobile telephone households (% of
households)

0.1

13.8

76.7

80.8

86.8

89.1

90.6

91.9

92.5

93.1

93.6

71,904.52

Internet users
Internet users (000)

10

150

2,955

3,474

4,444

4,775

5,261

5,763

6,075

6,143

6,447

64,365.42

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.67

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

63.6

67.0

81.5

83.5

85.4

86.5

84.2

83.0

82.2

81.5

81.1

27.67

2,741

2,809

3,002

3,130

3,277

3,359

3,411

3,412

3,548

102.96

602

603

632

646

664

669

672

721

736

19.62

644

655

695

720

749

764

773

783

808

66.25

110

117

130

140

151

159

164

169

178

287.85

1,385

1,433

1,545

1,624

1,713

1,767

1,801

1,739

1,824

203.77

346.71

368.84

381.39

396.44

404.00

408.37

407.06

421.93

84.52

74.47

77.58

78.67

80.30

80.44

80.46

86.06

87.57

8.76

80.85

85.40

87.74

90.65

91.87

92.55

93.37

96.08

51.15

14.48

16.00

17.10

18.31

19.16

19.68

20.17

21.20

252.61

176.91

189.85

197.88

207.18

212.53

215.69

207.46

216.96

176.17

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
1,748
1,966
Rail travel consumer expenditure
(EUR million)
616
534
Buses, coaches and taxis consumer
expenditure (EUR million)
486
498
Air travel consumer expenditure (EUR
million)
46
55
Other travel consumer expenditure
(EUR million)
601
879

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
228.66
247.52
339.87
Rail travel consumer expenditure
(EUR per capita)
80.52
67.25
74.65
Buses, coaches and taxis consumer
expenditure (EUR per capita)
63.57
62.63
79.86
Air travel consumer expenditure (EUR
per capita)
6.01
6.93
13.60
Other travel consumer expenditure
(EUR per capita)
78.56
110.71
171.75
Source: Euromonitor International from national statistics

Money

Table: 3.68

1990
Annual savings and savings ratio
Annual savings (EUR million)
8,450
Savings ratio (% of disposable
income)
10.1

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11,684

7,623

8,739

9,411

10,596

12,664

14,886

17,714

18,267

18,962

124.40

11.0

6.2

6.8

7.0

7.5

8.5

9.6

10.9

11.2

11.2

10.63

104,310

107,286

116,872

130,194

135,025

142,015

147,550

149,796

152,981

44,571

48,615

56,773

60,299

67,033

70,324

74,960

76,235

78,141

59,739

58,671

60,099

69,895

67,992

71,691

72,590

73,561

74,840

7,076

8,253

6,619

6,700

6,983

7,395

7,780

8,311

8,768

947

962

948

1,032

1,095

1,176

1,256

1,314

1,345

Consumer lending by category

Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

180

Euromonitor International 2011

Section 3 Country snapshots Azerbaijan

Azerbaijan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.69

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

572
1,019
578
963
681
1,232
1,403
1,168
560

511
1,110
675
983
660
1,180
1,655
1,229
665

374
901
732
1,231
753
1,258
1,660
1,613
754

383
853
712
1,258
784
1,300
1,627
1,701
759

398
812
686
1,276
815
1,347
1,597
1,790
763

415
783
656
1,285
846
1,398
1,577
1,881
768

434
768
624
1,282
873
1,449
1,567
1,968
774

452
766
592
1,267
896
1,499
1,569
2,051
782

469
775
562
1,240
912
1,543
1,580
2,126
793

480
793
537
1,204
921
1,578
1,602
2,195
808

489
818
520
1,159
919
1,600
1,633
2,256
828

% change
1990-2010
-14.49
-19.73
-10.10
20.42
35.02
29.85
16.40
93.05
47.84

Source: National statistical offices/Euromonitor International

People

Table: 3.70

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
7,132
0-14 yrs (000)
2,443
15-64 yrs (000)
4,387
65+ yrs (000)
302

7,644
2,598
4,672
374

8,141
2,382
5,253
506

8,203
2,324
5,349
529

8,266
2,269
5,449
548

8,347
2,222
5,562
564

8,436
2,182
5,680
574

8,533
2,152
5,800
580

8,630
2,131
5,916
582

8,730
2,119
6,029
582

8,828
2,118
6,130
580

23.79
-13.29
39.73
92.25

Male population by age at January 1st

Male population by age at January
1st (000)
3,478
0-14 yrs (000)
1,251
15-64 yrs (000)
2,122
65+ yrs (000)
105

3,729
1,329
2,257
144

3,989
1,239
2,540
210

4,023
1,213
2,590
220

4,058
1,189
2,641
228

4,104
1,170
2,700
234

4,152
1,154
2,760
238

4,205
1,143
2,821
241

4,258
1,136
2,881
241

4,312
1,134
2,938
241

4,364
1,137
2,988
239

25.50
-9.13
40.83
128.65

Female population by age at January 1st

Female population by age at January
1st (000)
3,654
0-14 yrs (000)
1,192
15-64 yrs (000)
2,265
65+ yrs (000)
197

3,915
1,269
2,416
230

4,153
1,143
2,713
296

4,180
1,111
2,759
309

4,207
1,079
2,808
320

4,244
1,052
2,862
329

4,284
1,028
2,920
336

4,328
1,009
2,979
340

4,372
995
3,036
341

4,418
985
3,092
341

4,464
981
3,142
341

22.16
-17.65
38.70
72.92

Ethnic groups
Azerbaijani (000)
Lazs (000)
Talish (000)
Turkish (000)
Avars (000)
Russian (000)
Tatar (000)
Ukrainians (000)
Armenians (000)
Sakhur (000)
Georgians (000)
Kurds (000)
Tats (000)
Udins (000)
Jewish (000)
Other (000)

5,942
173
26
20
45
376
29
32
373
14
14
13
10
6
29
30

6,659
177
53
32
49
262
29
32
251
15
15
13
11
5
20
21

7,510
179
89
50
52
81
31
28
55
16
15
13
11
4
4
4

7,589
180
91
51
53
71
31
28
44
16
15
13
11
3
3
3

7,665
181
94
52
53
64
31
28
36
17
15
13
11
3
2
2

7,753
182
96
53
54
58
31
28
30
17
15
13
11
3
2
2

7,844
184
97
54
54
55
32
28
26
17
15
13
11
3
1
1

7,940
186
99
55
55
52
32
28
23
17
15
13
11
3
1
1

8,035
188
101
56
55
51
32
28
21
17
16
13
12
3
1
1

8,132
190
102
57
56
50
33
28
19
17
16
14
12
3
1
1

8,226
192
104
58
57
49
33
29
18
18
16
14
12
3
1
1

38.44
11.01
295.64
194.48
25.91
-86.93
15.19
-11.90
-95.06
28.86
10.33
8.47
14.33
-44.10
-97.71
-97.76

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,065
125
504
4,315

2,254
122
467
4,676

2,461
114
395
5,051

2,486
113
385
5,097

2,514
112
376
5,144

2,544
111
368
5,203

2,578
111
361
5,267

2,613
110
354
5,335

2,650
110
348
5,402

2,687
110
342
5,472

2,722
109
336
5,541

31.85
-12.44
-33.24
28.40

5
1

7
1

8
1

8
1

8
1

8
1

8
1

8
1

8
1

-23.79
-52.05

28

28

28

28

28

27

28

28

28

8.02

23

23

23

23

23

23

24

24

24

3.57

4,216
3,986

4,254
4,012

4,302
4,046

4,355
4,081

4,414
4,118

4,476
4,154

4,541
4,189

4,608
4,221

20.20
27.95

99

100

101

102

103

104

106

107

24.68

1,108,007
302,059
262,832
94,242
65,080
68,602
61,842
52,860
52,349
48,639

1,115,176
302,886
264,008
94,103
66,049
68,588
61,870
53,195
51,761
48,543

1,124,031
304,151
265,438
94,346
67,316
68,795
62,014
53,632
51,260
48,493

1,133,915
305,673
267,007
94,833
68,782
69,142
62,223
54,134
50,807
48,474

1,145,000
307,500
268,800
95,500
70,400
69,600
62,500
54,700
50,400
48,500

1,157,391
309,812
271,049
96,207
71,914
70,114
62,878
55,316
50,146
48,634

1,170,699
312,393
273,505
97,040
73,500
70,709
63,316
55,979
49,954
48,815

1,184,374
315,109
276,068
97,920
75,084
71,337
63,786
56,658
49,807
49,026

3.51
12.15
17.98
11.41
22.33
18.54
12.03
21.52
-13.11
6.61

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
10
6
Divorce rates (per 000 population)
2
1
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
23
23

Urban and rural population, and population density

Urban population (000)
3,833
3,990
4,179
Rural population (000)
3,299
3,653
3,962
Population density (persons per sq
km)
86
92
99
Population of major cities
Baku (Number)
1,144,229
Ganja (Number)
280,983
Sumqayit (Number)
234,000
Mingacevir (Number)
87,891
Nakhichevan (Number)
61,376
Ali-Bajramli (Number)
60,181
Shaki (Number)
56,939
Yevlakh (Number)
46,625
Stepanakert (Number)
57,323
Lankaran (Number)
45,986

1,085,680
290,586
245,527
96,788
63,599
67,861
60,714
49,812
56,680
46,883

1,099,700
300,900
261,200
94,600
64,300
68,700
61,800
52,500
52,900
48,600

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

181

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.71

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
985
Over US$5,000 (000)
69
Over US$15,000 (000)
17
Over US$35,000 (000)
6
Over US$55,000 (000)
3

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,607
155
38
13
8

1,682
177
36
13
7

1,730
199
28
10
5

1,814
336
64
22
13

1,839
444
59
18
10

1,871
692
98
29
16

1,898
1,252
185
47
26

1,926
1,441
223
57
32

1,955
1,593
267
75
43

% change
1990-2010

Households by number of persons

1 person (000)
108
2 persons (000)
111
3 persons (000)
166
4 persons (000)
276
5 persons (000)
269
6+ persons (000)
474

125
131
194
320
315
503

137
147
225
367
364
511

141
152
227
371
369
514

146
157
230
375
373
517

151
162
232
379
376
521

155
167
234
382
380
526

160
173
237
386
384
531

166
179
239
390
388
537

172
185
241
394
391
543

178
192
244
397
395
549

64.36
72.85
46.63
44.03
46.75
15.85

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

108
287
571
125
313

125
338
609
116
401

137
426
637
102
449

141
432
642
101
457

146
439
642
100
470

151
449
646
100
476

155
457
653
99
481

160
465
659
100
486

166
471
663
101
498

172
479
663
101
512

178
489
671
102
516

64.36
70.50
17.45
-18.71
64.61

830

1,388
52
1,336
353
11

1,421
60
1,362
342
11

1,455
69
1,386
331
11

1,488
75
1,412
322
11

1,521
88
1,433
313
12

1,559
105
1,454
301
12

1,594
116
1,478
292
12

1,630
127
1,503
284
12

1,666
138
1,528
276
12

100.79

830
567
8

1,125
22
1,102
455
9

Households by type of dwelling

Apartment (000)
331
Other (000)
779

502
762

1,074
227

1,090
227

1,106
226

1,123
225

1,141
225

1,159
224

1,178
223

1,198
223

1,218
222

267.82
-71.47

11
3
1
2
2

82
26
12
18
10

93
28
14
21
11

103
30
15
25
12

124
37
17
28
16

182
53
25
41
23

264
75
36
60
34

391
108
53
92
51

450
125
60
105
58

509
140
68
119
66

14.9
0.0
3.0
0.0
0.0
65.0
28.5
0.5
17.8
11.6

65.3
0.1
7.8
0.2
0.9
94.8
45.3
0.6
32.1
26.0

67.9
0.2
8.9
0.2
0.8
95.2
51.7
0.6
37.6
30.3

73.3
0.1
10.1
0.3
1.2
95.6
54.0
0.6
39.3
27.6

81.9
0.1
11.5
0.4
1.5
95.8
60.1
0.7
47.9
29.8

84.3
0.1
12.9
0.5
2.6
96.0
58.6
0.6
48.9
28.3

87.2
0.1
14.2
0.7
2.8
96.3
60.7
0.7
54.2
28.9

90.1
0.1
15.3
1.6
3.4
96.5
61.9
0.7
57.7
30.7

91.9
0.2
16.5
1.3
4.3
96.8
62.7
0.7
62.2
31.0

93.2
0.4
17.4
1.4
5.4
96.9
63.3
0.8
65.0
31.4

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (AZN million)
Electricity (AZN million)
Gas (AZN million)
Solid Fuels (AZN million)
Liquid Fuels (AZN million)
Household durable ownership
Colour TV Set (% of households)
4.7
Dishwasher (% of households)
0.0
Freezer (% of households)
1.6
Microwave Oven (% of households)
0.0
Personal Computer (% of households)
0.0
Refrigerator (% of households)
79.9
Telephone (% of households)
19.9
Tumble Drier (% of households)
0.3
Vacuum Cleaner (% of households)
11.4
Washing Machine (% of households)
7.8

84.11
-51.24
59.51

1,883.67
974.07
20,821.68
81,821.76
21.23
218.84
134.94
468.86
302.84

Source: Euromonitor International from national statistics

182

Euromonitor International 2011

Section 3 Country snapshots Azerbaijan

Income

Table: 3.72

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (AZN
per capita)
267.93
Gross income (annual, constant) (AZN
per capita)
543.68
Disposable income (annual, current)
(AZN per capita)
250.74
Disposable income (annual, constant)
(AZN per capita)
508.81

2002

2003

2004

2005

2006

2007

2008

2009

2010

561.11

659.03

757.75

953.76

1,075.15

1,364.19

1,860.94

2,058.91

2,247.27

1,011.50

1,171.52

1,272.04

1,474.20

1,549.79

1,705.79

1,948.34

2,148.45

2,247.27

513.41

595.57

658.86

831.79

921.29

1,150.91

1,591.92

1,724.07

1,873.86

925.51

1,058.72

1,106.03

1,285.67

1,328.01

1,439.12

1,666.69

1,799.04

1,873.86

Gross income (annual, current) by age

Aged 15-19 (AZN)
Aged 20-24 (AZN)
Aged 25-29 (AZN)
Aged 30-34 (AZN)
Aged 35-39 (AZN)
Aged 40-44 (AZN)
Aged 45-49 (AZN)
Aged 50-54 (AZN)
Aged 55-59 (AZN)
Aged 60-64 (AZN)
Aged 65+ (AZN)

91
309
563
703
701
590
426
276
192
149
100

537
736
870
925
929
907
873
835
795
761
707

687
863
983
1,038
1,046
1,028
997
964
932
904
861

802
991
1,119
1,177
1,186
1,167
1,130
1,088
1,045
1,010
962

1,023
1,246
1,394
1,462
1,473
1,449
1,402
1,345
1,288
1,242
1,181

1,160
1,400
1,558
1,630
1,642
1,615
1,562
1,495
1,429
1,377
1,308

1,483
1,774
1,963
2,049
2,063
2,029
1,961
1,873
1,786
1,720
1,630

2,056
2,437
2,685
2,799
2,819
2,775
2,685
2,567
2,450
2,363
2,240

2,063
2,435
2,679
2,795
2,819
2,779
2,694
2,584
2,473
2,392
2,268

2,405
2,829
3,109
3,247
3,280
3,238
3,143
3,018
2,891
2,800
2,654

Gross income (annual, constant) by age

Aged 15-19 (AZN)
Aged 20-24 (AZN)
Aged 25-29 (AZN)
Aged 30-34 (AZN)
Aged 35-39 (AZN)
Aged 40-44 (AZN)
Aged 45-49 (AZN)
Aged 50-54 (AZN)
Aged 55-59 (AZN)
Aged 60-64 (AZN)
Aged 65+ (AZN)

213
724
1,320
1,647
1,643
1,383
999
646
451
349
235

1,050
1,439
1,700
1,807
1,817
1,773
1,706
1,633
1,555
1,487
1,382

1,314
1,651
1,882
1,985
2,001
1,966
1,908
1,845
1,783
1,729
1,648

1,438
1,777
2,006
2,110
2,127
2,092
2,027
1,950
1,874
1,812
1,724

1,673
2,037
2,280
2,390
2,408
2,368
2,293
2,199
2,105
2,031
1,931

1,750
2,112
2,350
2,459
2,477
2,436
2,357
2,256
2,155
2,077
1,973

1,918
2,295
2,540
2,651
2,669
2,625
2,537
2,424
2,310
2,225
2,109

2,202
2,610
2,876
2,998
3,020
2,972
2,876
2,750
2,624
2,531
2,399

2,177
2,569
2,827
2,949
2,975
2,932
2,843
2,726
2,609
2,524
2,393

2,405
2,829
3,109
3,247
3,280
3,238
3,143
3,018
2,891
2,800
2,654

% change
1990-2010

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.73

1990
Consumer expenditure by category
Consumer expenditure by category
(AZN million)
Food and non-alcoholic beverages
(AZN million)
Alcoholic beverages and tobacco (AZN
million)
Clothing and footwear (AZN million)
Housing (AZN million)
Household goods and services (AZN
million)
Health goods and medical services
(AZN million)
Transport (AZN million)
Communications (AZN million)
Leisure and recreation (AZN million)
Education (AZN million)
Hotels and catering (AZN million)
Miscellaneous goods and services
(AZN million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,765

3,664

4,133

4,591

5,089

6,727

9,162

12,984

14,471

15,919

1,249

2,122

2,341

2,570

2,747

3,515

4,615

6,303

6,787

7,217

57
112
26

93
248
201

103
277
228

113
310
252

122
350
312

160
472
461

211
661
679

290
970
1,020

313
1,132
1,189

335
1,310
1,352

34

194

250

294

347

468

678

1,027

1,208

1,376

34
79
28
64
27
32

137
187
54
113
38
156

149
210
65
134
48
186

165
229
78
144
60
223

179
262
101
156
65
272

221
348
154
207
87
401

315
474
217
285
123
574

454
673
321
415
186
848

507
752
368
480
224
985

551
830
420
549
260
1,116

23

121

141

151

176

234

329

477

528

604

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.74

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,831
1,547
1,284

3,293
1,683
1,610

3,364
1,694
1,670
262
340

3,477
1,737
1,741

3,610
1,777
1,833

3,753
1,824
1,930

3,853
1,866
1,987

3,948
1,955
1,993

3,983
1,964
2,020

4,047
2,007
2,039

279
136
143

343
170
174

360
178
182

319
157
162

297
144
153

274
139
134

269
151
118

255
136
119

256
146
111

260
148
111

9.0

9.4

9.7

8.4

7.6

6.8

6.5

6.1

6.0

6.0

8.1

9.2

9.5

8.3

7.5

7.1

7.5

6.5

6.9

6.9

10.0

9.8

9.8

8.5

7.7

6.5

5.6

5.6

5.2

5.2

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

183

World Consumer Lifestyles Databook 2011

Learning

Table: 3.75

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

97

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

87
607
1,457

96
669
1,726

96
636
1,816

95
607
1,692

94
568
1,637

94
538
1,588

94
513
1,539

89
497
1,492

89
491
1,432

91
486
1,370

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
17

6
17

98

122
68
54

127
70
57

130
70
60

129
69
60

130
68
62

137
74
62

142
79
63

144
73
72

146
73
73

1.3

1.8

1.5

1.5

2.0

2.4

3.1

3.9

4.4

4.6

28,004
3,314
6,084

28,735
3,598
6,011

30,708
4,058
6,177

32,833
4,448
6,327

29,122
3,961
6,539

31,730
4,003
6,169

32,580
3,739
6,701

34,591
3,832
6,618

34,719
3,759
6,528

8,298
3,491

8,591
4,035

9,265
4,795

9,975
5,806

8,719
4,115

9,918
5,216

10,839
5,591

11,514
6,585

11,674
6,780

3,338
237
1,857
1,385

3,127
182
1,808
1,383

3,023
129
1,828
1,433

2,970
119
1,790
1,398

2,139
85
2,055
1,509

2,599
133
1,803
1,889

2,311
92
1,664
1,643

2,544
91
1,670
1,737

2,554
90
1,599
1,735

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

% change
1990-2010

50.77

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.76

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (AZN
million)
1,208
Bread and cereals (AZN million)
221
Meat (AZN million)
239
Fish and seafood (AZN million)
77
Milk, cheese and eggs (AZN million)
215
Oils and fats (AZN million)
61
Fruit (AZN million)
68
Vegetables (AZN million)
191
Sugar and confectionery (AZN million)
118
Other foods (AZN million)
17

2,013
355
396
132
348
103
124
343
183
28

2,218
399
438
144
383
109
135
376
203
31

2,429
439
516
152
408
115
154
402
210
34

2,597
484
555
162
427
117
165
427
220
38

3,323
632
722
206
543
149
213
548
260
49

4,350
830
953
268
703
194
283
721
334
65

5,922
1,134
1,305
361
949
261
391
988
444
89

6,357
1,224
1,410
384
1,007
277
428
1,066
464
97

6,743
1,310
1,509
403
1,053
289
463
1,133
480
103

247.26
43.62
48.66
16.19

270.41
48.67
53.44
17.54

293.89
53.08
62.37
18.44

311.07
58.03
66.52
19.36

393.86
74.97
85.63
24.44

509.82
97.27
111.72
31.43

686.22
131.43
151.17
41.89

728.19
140.23
161.48
44.01

763.73
148.33
170.87
45.63

42.75
12.60
15.29
42.18

46.72
13.30
16.43
45.81

49.39
13.89
18.60
48.66

51.13
14.04
19.79
51.18

64.32
17.68
25.23
64.91

82.36
22.68
33.12
84.51

109.92
30.22
45.36
114.50

115.40
31.72
49.03
122.09

119.32
32.75
52.43
128.29

22.51
3.45

24.72
3.78

25.38
4.08

26.41
4.61

30.83
5.85

39.12
7.61

51.39
10.34

53.16
11.08

54.38
11.72

30

143

170

203

249

367

526

778

905

1,027

3.88

17.62

20.69

24.61

29.77

43.49

61.60

90.10

103.65

116.35

Food per capita consumer expenditure by category

Food consumer expenditure (AZN per
capita)
158.08
Bread and cereals (AZN per capita)
28.88
Meat (AZN per capita)
31.33
Fish and seafood (AZN per capita)
10.09
Milk, cheese and eggs (AZN per
capita)
28.07
Oils and fats (AZN per capita)
8.04
Fruit (AZN per capita)
8.94
Vegetables (AZN per capita)
24.98
Sugar and confectionery (AZN per
capita)
15.46
Other foods (AZN per capita)
2.28
Catering consumer expenditure
Catering consumer expenditure (AZN
million)
Catering consumer expenditure (AZN
per capita)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

184

Euromonitor International 2011

Section 3 Country snapshots Azerbaijan

Drinking

Table: 3.77

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (AZN million)
13
24
Beer (AZN million)
3
6
Spirits (AZN million)
8
15
Wine (AZN million)
2
3

26
7
17
3

29
8
18
4

32
9
19
4

40
12
23
5

54
16
31
7

75
23
43
10

82
25
46
11

89
28
49
12

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (AZN per capita)
1.64
2.94
3.22
Beer (AZN per capita)
0.35
0.71
0.80
Spirits (AZN per capita)
1.03
1.90
2.03
Wine (AZN per capita)
0.26
0.32
0.39

3.54
0.96
2.15
0.43

3.77
1.04
2.26
0.47

4.75
1.37
2.77
0.61

6.30
1.86
3.64
0.80

8.71
2.63
4.98
1.10

9.43
2.92
5.30
1.21

10.05
3.20
5.54
1.31

123
60

141
67

150
71

193
91

265
126

381
183

429
206

474
227

63

74

79

102

139

198

223

247

17.08

17.97

22.82

31.10

44.18

49.18

53.72

8.08

8.47

10.75

14.75

21.19

23.59

25.69

9.00

9.49

12.07

16.34

22.99

25.59

28.03

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (AZN million)
41
109
Coffee, tea and cocoa (AZN million)
18
52
Mineral waters, soft drinks, fruit
and vegetable juices (AZN million)
23
56

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (AZN per capita)
5.36
13.33
14.99
Coffee, tea and cocoa (AZN per
capita)
2.34
6.42
7.35
Mineral waters, soft drinks, fruit
and vegetable juices (AZN per capita)
3.01
6.91
7.65

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.78

1990
Tobacco consumer expenditure
Tobacco consumer expenditure (AZN
million)
Tobacco consumer expenditure (AZN
per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

45

69

77

83

91

120

157

215

231

246

5.83

8.50

9.36

10.10

10.85

14.26

18.43

24.86

26.45

27.89

22.3
29.6
15.8

22.3
29.5
15.8

22.2
29.3
15.7

22.1
29.0
15.7

21.9
28.8
15.7

21.8
28.6
15.6

21.7
28.4
15.6

21.7
28.4
15.6

21.7
28.3
15.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.79

1990
Personal care consumer expenditure
Personal care consumer expenditure
(AZN million)
Personal care consumer expenditure
(AZN per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

10

48

56

60

69

93

130

188

208

237

1.26

5.88

6.78

7.21

8.31

10.98

15.26

21.76

23.85

26.83

136
22
7
42
15
12

153
25
8
48
17
13

173
29
10
54
19
15

196
33
11
62
21
17

248
42
14
78
26
21

313
53
18
99
33
27

327
55
21
102
34
29

18.49
3.04
1.00
5.77
2.07
1.61

20.73
3.46
1.14
6.50
2.23
1.80

23.28
3.95
1.31
7.34
2.43
2.02

29.10
4.93
1.63
9.16
3.06
2.51

36.22
6.18
2.12
11.47
3.82
3.11

37.40
6.30
2.42
11.64
3.88
3.31

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (AZN million)
125
Colour cosmetics (AZN million)
20
Fragrances (AZN million)
6
Hair care (AZN million)
38
Mens grooming (AZN million)
14
Skin care (AZN million)
11

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (AZN per capita)
15.35
16.60
Colour cosmetics (AZN per capita)
2.42
2.70
Fragrances (AZN per capita)
0.78
0.88
Hair care (AZN per capita)
4.63
5.16
Mens grooming (AZN per capita)
1.76
1.86
Skin care (AZN per capita)
1.32
1.45

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

185

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.80

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

243
4
220
15

273
5
247
17

309
5
279
19

418
7
377
26

588
10
532
36

865
14
784
52

1,010
15
918
59

1,170
16
1,067
68

4
35

5
38

5
41

8
54

11
73

16
105

18
122

20
140

33.01
0.57
29.86
2.03

37.05
0.65
33.47
2.28

49.56
0.87
44.73
3.06

68.94
1.14
62.37
4.18

100.22
1.57
90.88
5.97

115.70
1.72
105.18
6.77

132.57
1.82
120.82
7.67

0.55
4.54

0.64
4.92

0.90
6.35

1.25
8.57

1.81
12.15

2.03
13.95

2.26
15.85

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (AZN million)
91
216
Clothing materials (AZN million)
4
4
Garments (AZN million)
79
196
Other clothing (AZN million)
6
13
Clothing, cleaning, repair and hire
(AZN million)
2
3
Footwear (AZN million)
21
32

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (AZN per capita)
11.87
26.56
29.60
Clothing materials (AZN per capita)
0.52
0.48
0.52
Garments (AZN per capita)
10.28
24.06
26.78
Other clothing (AZN per capita)
0.83
1.65
1.83
Clothing, cleaning, repair and hire
(AZN per capita)
0.24
0.38
0.47
Footwear (AZN per capita)
2.81
3.93
4.22

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.81

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

20.24

36.00

36.43

42.95

66.96

94.67

139.84

192.00

223.26

255.41

25.5

21.8

16.9

19.9

24.8

20.6

22.4

26.8

24.0

24.1

25.2

-1.55

74.5

78.2

83.1

80.1

75.2

79.4

77.6

73.2

76.0

75.9

74.8

0.53

Healthy life expectancy at birth

Total population (years)
71
Males (years)
67
Females (years)
75

69
65
73

72
69
75

72
70
75

72
70
75

72
70
75

72
70
75

72
70
75

73
70
75

73
70
76

73
71
76

3.00
5.44
1.34

10.0

12.9

13.4

13.9

14.4

14.9

15.3

15.7

16.0

16.3

82.47

21.5

27.5

28.5

29.5

30.5

31.6

32.5

33.3

33.9

34.5

78.59

24
17

25
17

26
17

27
18

29
18

28
18

29
18

30
18

30
18

4
1
1

5
1
1

5
1
1

6
1
1

6
2
1

6
2
1

6
2
1

6
2
1

7
2
1

3.08
2.07

3.17
2.08

3.25
2.11

3.39
2.13

3.33
2.07

3.41
2.09

3.39
2.04

3.41
2.02

0.60
0.14
0.10

0.66
0.15
0.11

0.66
0.18
0.11

0.71
0.19
0.14

0.70
0.20
0.14

0.71
0.21
0.16

0.74
0.22
0.16

0.76
0.22
0.16

0.70

0.76

0.84

0.92

0.95

0.99

1.02

1.05

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
9.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
19.3

Consumer health (selected) retail sales by category

Consumer health retail sales (AZN
million)
Analgesics (AZN million)
Cough, Cold and Allergy (Hay Fever)
Remedies (AZN million)
Digestive Remedies (AZN million)
Medicated Skin Care (AZN million)
Vitamins and Dietary Supplements
(AZN million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (AZN
per capita)
2.91
Analgesics (AZN per capita)
2.08
Cough, Cold and Allergy (Hay Fever)
Remedies (AZN per capita)
0.47
Digestive Remedies (AZN per capita)
0.12
Medicated Skin Care (AZN per capita)
0.10
Vitamins and Dietary Supplements
(AZN per capita)
0.70
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.82

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0
6

5
243

5
301

6
291

6
364

7
380

8
442

9
507

11
576

13
639

10

15

18

21

0.11

0.37

0.50

0.60

0.63

0.80

1.18

1.79

2.08

2.37

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (AZN million)
3
13
Hotels and other accommodation
consumer expenditure (AZN per capita)
0.35
1.60

16

20

23

34

49

70

80

89

1.96

2.39

2.78

4.03

5.71

8.15

9.21

10.05

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (AZN million)
Package holidays consumer
expenditure (AZN per capita)

% change
1990-2010

Source: Euromonitor International from Council of Europe

186

Euromonitor International 2011

Section 3 Country snapshots Azerbaijan

Consumer Technology

Table: 3.83

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.6

0.7

0.8

0.8

1.0

1.3

CD player and DVD player/recorder households

CD player households (% of
households)
0.2
0.8
DVD player/recorder households (% of
households)
0.0

1.1

1.1

1.2

1.3

1.3

1.3

1.4

1.4

1.5

0.3

0.8

2.1

4.2

6.6

8.9

11.0

13.0

14.7

Video game console households

Video game console households (% of
households)

0.2

2.0

2.3

2.6

3.0

3.3

3.6

3.9

4.3

4.6

0.0

17.0

24.2

32.7

47.8

59.8

70.6

81.7

85.5

88.0

412

350

408

679

1,024

1,255

1,491

2,420

2,998

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

525.87

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.84

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

9.5

13.0

18.6

18.2

14.7

27.1

18.0

18.3

19.6

19.5

19.6

44

89

104

111

121

159

215

306

342

377

15

17

18

19

25

34

47

52

57

19

41

48

51

56

75

103

146

165

183

19

23

24

25

33

44

62

69

75

14

17

18

20

26

35

50

56

62

10.95

12.73

13.47

14.45

18.84

25.25

35.43

39.15

42.75

1.80

2.09

2.23

2.33

2.98

3.95

5.47

5.96

6.42

5.02

5.83

6.18

6.74

8.91

12.01

16.97

18.86

20.73

2.37

2.75

2.90

3.04

3.90

5.19

7.22

7.91

8.55

1.76

2.05

2.16

2.34

3.05

4.10

5.77

6.42

7.05

Transport services consumer expenditure

Transport services consumer
expenditure (AZN million)
Rail travel consumer expenditure
(AZN million)
Buses, coaches and taxis consumer
expenditure (AZN million)
Air travel consumer expenditure (AZN
million)
Other travel consumer expenditure
(AZN million)

Transport services per capita consumer expenditure

Transport services consumer
expenditure (AZN per capita)
5.72
Rail travel consumer expenditure
(AZN per capita)
0.98
Buses, coaches and taxis consumer
expenditure (AZN per capita)
2.52
Air travel consumer expenditure (AZN
per capita)
1.22
Other travel consumer expenditure
(AZN per capita)
1.00

% change
1990-2010
107.26

Source: Euromonitor International from national statistics

Money

Table: 3.85

1990
Annual savings and savings ratio
Annual savings (AZN million)
Savings ratio (% of disposable
income)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

133

457

687

783

1,777

959

545

602

421

461

6.9

10.9

14.1

14.4

25.6

12.3

5.6

4.4

2.8

2.8

218

507

1,085

1,739

2,472

3,401

4,423

4,302

4,235

27

87

469

835

1,156

1,494

1,550

1,543

209

481

998

1,270

1,637

2,245

2,929

2,752

2,692

1,081

1,305

1,514

1,799

2,071

2,126

2,255

2,344

2,416

429

609

875

1,048

1,203

1,269

1,502

1,564

1,507

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

Source: National statistical offices/Euromonitor International

www.euromonitor.com

187

World Consumer Lifestyles Databook 2011

Belarus

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.86

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

478
984
598
1,013
681
1,281
2,111
2,465
2,000

350
929
664
1,047
721
1,254
2,101
2,461
2,143

276
594
550
1,164
790
1,360
1,852
2,676
2,115

272
572
512
1,157
809
1,388
1,822
2,713
2,099

267
557
478
1,126
821
1,410
1,800
2,765
2,082

264
548
446
1,089
839
1,440
1,788
2,826
2,080

266
542
414
1,048
841
1,455
1,787
2,868
2,070

274
542
388
989
831
1,468
1,790
2,919
2,074

289
539
373
934
816
1,469
1,804
2,942
2,087

307
538
366
873
794
1,457
1,823
2,952
2,093

319
543
366
815
752
1,429
1,848
2,951
2,118

% change
1990-2010
-33.29
-44.85
-38.84
-19.58
10.41
11.59
-12.44
19.68
5.91

Source: National statistical offices/Euromonitor International

People

Table: 3.87

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
10,189
0-14 yrs (000)
2,351
15-64 yrs (000)
6,764
65+ yrs (000)
1,074

10,210
2,252
6,712
1,247

9,951
1,745
6,835
1,370

9,899
1,670
6,840
1,388

9,849
1,595
6,846
1,407

9,800
1,530
6,850
1,420

9,751
1,478
6,851
1,422

9,714
1,444
6,851
1,420

9,690
1,422
6,867
1,400

9,672
1,418
6,898
1,356

9,653
1,420
6,906
1,326

-5.26
-39.60
2.11
23.48

Male population by age at January 1st

Male population by age at January
1st (000)
4,777
0-14 yrs (000)
1,199
15-64 yrs (000)
3,254
65+ yrs (000)
325

4,780
1,147
3,235
398

4,666
896
3,318
453

4,638
858
3,321
459

4,610
819
3,327
464

4,583
786
3,330
467

4,555
759
3,331
465

4,535
742
3,331
462

4,522
731
3,338
452

4,512
729
3,349
434

4,500
730
3,349
421

-5.80
-39.12
2.95
29.58

Female population by age at January 1st

Female population by age at January
1st (000)
5,411
0-14 yrs (000)
1,152
15-64 yrs (000)
3,510
65+ yrs (000)
749

5,431
1,106
3,476
849

5,284
849
3,518
917

5,261
813
3,519
929

5,239
776
3,520
943

5,217
744
3,520
953

5,195
719
3,520
957

5,179
702
3,520
958

5,168
691
3,529
948

5,160
689
3,549
922

5,152
690
3,557
906

-4.79
-40.10
1.33
20.84

Ethnic groups
Belarusian (000)
Russian (000)
Polish (000)
Ukrainians (000)
Armenians (000)
Jewish (000)
Gipsies (000)
Tartar (000)
Lithuanian (000)
Other (000)

7,947
1,342
418
291
5
106
11
13
8
49

8,114
1,264
410
270
8
66
11
12
7
50

8,187
1,064
387
216
12
16
9
9
6
46

8,170
1,040
383
210
12
14
9
9
6
45

8,153
1,019
380
204
12
12
9
9
6
45

8,133
1,000
377
199
13
11
9
9
6
44

8,110
982
374
195
13
10
9
8
6
44

8,097
967
372
191
13
10
9
8
5
43

8,091
954
370
188
13
9
9
8
5
43

8,088
943
368
185
13
9
9
8
5
43

8,084
933
367
182
13
9
9
8
5
43

1.73
-30.46
-12.14
-37.45
151.98
-91.58
-19.72
-37.12
-30.94
-13.42

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,143
429
840
3,778

5,006
557
869
3,779

4,691
703
883
3,675

4,643
719
883
3,654

4,599
733
883
3,635

4,555
746
883
3,615

4,513
759
883
3,596

4,478
771
884
3,582

4,449
784
885
3,571

4,424
796
888
3,564

4,400
808
890
3,556

-14.46
88.45
5.97
-5.88

7
4

7
3

7
3

7
3

7
3

7
3

7
3

7
3

8
3

-22.64
-25.87

25

25

25

26

26

26

26

26

26

8.90

23

23

23

24

24

24

24

24

24

8.70

7,059
2,840

7,069
2,780

7,076
2,724

7,080
2,671

7,095
2,619

7,118
2,572

7,145
2,527

7,171
2,482

6.62
-28.34

49

49

48

48

48

48

48

48

1,733,189
479,336
360,721
341,981
315,811
298,534
220,600
169,046
151,136
123,938

1,746,605
480,415
361,928
342,324
319,134
301,376
220,187
168,991
150,862
123,625

1,760,040
481,349
363,219
342,717
322,425
304,198
219,687
168,824
150,519
123,231

1,773,386
482,122
364,559
343,133
325,670
306,985
219,106
168,560
150,114
122,767

1,790,014
483,670
366,620
344,209
329,497
310,325
218,874
168,537
149,943
122,479

1,808,956
485,752
369,183
345,741
333,739
314,059
218,880
168,679
149,933
122,312

1,829,100
488,100
372,000
347,500
338,200
318,000
219,000
168,900
150,000
122,200

1,848,080
490,308
374,610
349,108
342,426
321,728
219,094
169,108
150,051
122,089

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
10
8
Divorce rates (per 000 population)
3
4
First marriage: average age of men
(years)
24
24
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
6,725
6,927
7,053
Rural population (000)
3,464
3,284
2,898
Population density (persons per sq
km)
50
49
Population of major cities
Minsk (Number)
1,608,252
Gomel (Number)
504,507
Mogilev (Number)
361,782
Vitebsk (Number)
351,476
Grodno (Number)
275,781
Brest (Number)
263,402
Bobrujsk (Number)
222,335
Baranovichi (Number)
161,136
Borisov (Number)
145,713
Orsha (Number)
123,595

1,654,784
492,385
361,114
347,295
292,453
279,145
222,804
166,157
150,205
124,267

1,721,784
478,696
360,029
342,091
312,812
296,008
221,163
169,160
151,494
124,298

14.91
-2.81
3.55
-0.67
24.17
22.14
-1.46
4.95
2.98
-1.22

Source: Euromonitor International from national statistics/UN

188

Euromonitor International 2011

Section 3 Country snapshots Belarus

House and Home

Table: 3.88

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
3,321
Over US$5,000 (000)
224
Over US$15,000 (000)
60
Over US$35,000 (000)
20
Over US$55,000 (000)
11

3,507
265
67
23
13

3,724
386
82
28
16

3,908
501
67
23
13

3,981
1,001
146
50
29

4,024
1,461
174
60
34

4,055
2,133
233
76
43

4,077
2,882
390
110
62

4,084
2,410
284
86
49

4,097
2,682
326
87
50

Households by number of persons

1 person (000)
850
2 persons (000)
720
3 persons (000)
692
4 persons (000)
963
5 persons (000)
171
6+ persons (000)
139

956
875
760
855
164
123

1,056
1,126
937
599
151
89

1,068
1,161
964
561
149
84

1,077
1,192
992
524
147
78

1,085
1,222
1,020
488
145
73

1,093
1,250
1,044
454
143
67

1,101
1,275
1,063
425
142
62

1,111
1,299
1,075
399
140
58

1,122
1,322
1,081
378
138
54

1,133
1,343
1,080
360
136
51

33.32
86.53
56.04
-62.60
-20.34
-63.30

850
691
1,228
347
419

956
818
1,190
324
446

1,056
949
1,068
261
625

1,068
959
1,071
258
632

1,077
967
1,068
252
647

1,085
976
1,059
247
666

1,093
991
1,056
244
667

1,101
1,006
1,049
245
667

1,111
1,007
1,038
243
683

1,122
1,022
1,027
243
682

1,133
1,027
1,013
239
691

33.32
48.67
-17.50
-31.15
64.97

1,870

2,220

3,048

2,220
1,230
284

3,048
574
336

3,189
82
3,107
477
345

3,237
107
3,131
447
349

3,285
140
3,145
415
352

3,322
203
3,119
392
355

3,356
242
3,114
369
357

3,390
281
3,109
345
359

3,419
315
3,103
324
361

82.79

1,870
1,408
257

3,125
49
3,076
521
341

65.92
-76.96
40.43

Households by type of dwelling

Apartment (000)
2,111
Other (000)
165

2,218
146

2,547
145

2,569
146

2,588
146

2,605
146

2,620
147

2,634
143

2,646
139

2,657
135

2,667
130

26.30
-21.14

Household running costs

Household running costs (BYR million)
Electricity (BYR million)
Gas (BYR million)
Solid Fuels (BYR million)
Liquid Fuels (BYR million)

0
0
0
0
0

2,246
806
395
962
84

555,758
227,056
89,081
223,464
16,157

1,022,262
398,270
160,121
433,026
30,846

1,369,901
531,262
215,339
581,093
42,206

1,725,758
668,543
271,828
731,691
53,696

2,073,717
799,890
328,339
878,808
66,680

2,573,129
994,768
394,058
1,102,181
82,122

3,511,295
1,352,216
535,867
1,508,688
114,524

4,030,841
1,542,840
612,241
1,741,286
134,475

4,907,094
1,861,854
745,021
2,132,322
167,897

37.9
0.0
2.3
0.3
0.1
78.8
41.3
1.1
49.7
66.0

58.7
0.3
4.5
2.3
0.8
77.0
55.0
1.2
48.0
68.0

83.8
2.0
11.0
10.9
4.0
82.4
72.0
1.4
48.4
65.0

88.3
2.5
12.0
12.8
5.0
86.1
74.5
1.4
52.4
67.2

91.1
2.9
13.0
14.9
8.7
91.4
77.3
1.4
54.4
69.9

93.0
3.3
13.8
16.7
9.6
95.1
78.6
1.4
55.3
72.8

94.0
3.6
15.0
18.4
16.3
96.0
81.1
1.5
56.2
74.8

94.8
3.9
16.0
20.1
23.2
96.8
82.3
1.5
57.1
76.0

95.5
4.2
16.9
21.6
28.5
97.5
84.1
1.5
58.0
76.8

96.0
4.5
17.7
23.0
33.1
97.9
85.4
1.5
58.9
77.2

96.4
4.8
18.4
24.3
36.9
98.4
86.4
1.6
59.8
77.5

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)
Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

154.30
19,754.95
689.33
7,167.80
40,416.36
24.91
109.47
44.53
20.39
17.40

Source: Euromonitor International from national statistics

www.euromonitor.com

189

World Consumer Lifestyles Databook 2011

Income

Table: 3.89

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (BYR
per capita)
0
8,688
Gross income (annual, constant) (BYR
per capita)
5,329,006
2,622,377
Disposable income (annual, current)
(BYR per capita)
0
6,880
Disposable income (annual, constant)
(BYR per capita)
4,647,855
2,076,482

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,039,285

2,795,358

3,677,477

4,830,127

5,898,260

7,335,130

9,442,611

10,662,599

12,598,415

5,706,699

6,060,328

6,716,611

7,955,447

9,030,493

10,319,770

11,539,158

11,515,105

12,598,415

1,569,620

2,168,602

2,814,502

3,680,126

4,465,408

5,629,796

7,185,984

8,099,276

9,517,279

4,392,399

4,701,523

5,140,457

6,061,340

6,836,734

7,920,541

8,781,491

8,746,837

9,517,279

4,187
10,805
17,787
20,999
20,126
16,328
11,859
7,714
5,886
4,745
3,310

1,933,899
2,552,095
2,924,492
3,055,711
3,045,774
2,942,207
2,763,242
2,527,114
2,289,778
2,128,264
1,906,334

2,779,471
3,409,890
3,800,025
3,952,850
3,956,582
3,857,730
3,685,128
3,456,939
3,246,308
3,089,169
2,883,565

3,715,150
4,492,430
4,973,392
5,162,952
5,170,935
5,044,520
4,812,796
4,493,194
4,200,915
3,987,447
3,723,993

4,958,199
5,921,235
6,507,608
6,739,021
6,748,123
6,582,958
6,275,076
5,845,740
5,440,669
5,157,239
4,813,419

6,118,165
7,244,587
7,922,025
8,190,966
8,201,278
8,000,880
7,621,537
7,090,692
6,568,319
6,236,529
5,815,237

7,694,318
9,042,985
9,844,650
10,160,943
10,171,645
9,923,175
9,442,177
8,771,301
8,089,135
7,700,294
7,157,949

10,338,669
12,067,845
13,081,082
13,489,313
13,510,043
13,197,668
12,575,397
11,718,644
10,830,894
10,354,436
9,624,906

11,307,183
13,151,949
14,244,339
14,704,375
14,746,443
14,438,814
13,800,548
12,927,047
12,017,367
11,531,835
10,747,205

13,345,603
15,498,006
16,771,393
17,326,002
17,399,771
17,069,793
16,346,451
15,360,527
14,339,499
13,774,722
12,851,356

Gross income (annual, constant) by age

Aged 15-19 (BYR)
1,194,837
Aged 20-24 (BYR)
3,083,141
Aged 25-29 (BYR)
5,075,211
Aged 30-34 (BYR)
5,991,828
Aged 35-39 (BYR)
5,742,805
Aged 40-44 (BYR)
4,658,968
Aged 45-49 (BYR)
3,383,896
Aged 50-54 (BYR)
2,201,207
Aged 55-59 (BYR)
1,679,528
Aged 60-64 (BYR)
1,354,014
Aged 65+ (BYR)
944,467

5,249,589
6,927,691
7,938,566
8,294,760
8,267,788
7,986,653
7,500,851
6,859,877
6,215,628
5,777,195
5,174,763

5,876,194
7,208,989
8,033,790
8,356,884
8,364,773
8,155,786
7,790,882
7,308,458
6,863,155
6,530,939
6,096,264

6,650,132
8,041,467
8,902,390
9,241,704
9,255,993
9,029,709
8,614,922
8,042,834
7,519,653
7,137,545
6,665,961

8,043,577
9,605,889
10,557,150
10,932,566
10,947,331
10,679,388
10,179,917
9,483,415
8,826,279
8,366,476
7,808,705

9,273,179
10,980,475
12,007,253
12,414,882
12,430,512
12,126,772
11,551,810
10,747,219
9,955,469
9,452,581
8,814,038

10,756,283
12,641,654
13,762,343
14,204,504
14,219,465
13,872,116
13,199,704
12,261,852
11,308,218
10,764,636
10,006,464

12,585,529
14,690,499
15,923,938
16,420,888
16,446,124
16,065,861
15,308,354
14,265,407
13,184,726
12,604,721
11,716,647

12,186,852
14,175,136
15,352,512
15,848,336
15,893,677
15,562,116
14,874,194
13,932,737
12,952,286
12,428,981
11,583,309

13,345,603
15,498,006
16,771,393
17,326,002
17,399,771
17,069,793
16,346,451
15,360,527
14,339,499
13,774,722
12,851,356

Gross income (annual, current) by age

Aged 15-19 (BYR)
Aged 20-24 (BYR)
Aged 25-29 (BYR)
Aged 30-34 (BYR)
Aged 35-39 (BYR)
Aged 40-44 (BYR)
Aged 45-49 (BYR)
Aged 50-54 (BYR)
Aged 55-59 (BYR)
Aged 60-64 (BYR)
Aged 65+ (BYR)

% change
1990-2010

136.41

104.77

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.90

1990
Consumer expenditure by category
Consumer expenditure by category
(BYR million)
2
Food and non-alcoholic beverages
(BYR million)
1
Alcoholic beverages and tobacco (BYR
million)
0
Clothing and footwear (BYR million)
0
Housing (BYR million)
0
Household goods and services (BYR
million)
0
Health goods and medical services
(BYR million)
0
Transport (BYR million)
0
Communications (BYR million)
0
Leisure and recreation (BYR million)
0
Education (BYR million)
0
Hotels and catering (BYR million)
0
Miscellaneous goods and services
(BYR million)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

70,254

15,647,102

21,049,739

27,001,692

34,170,019

41,158,150

50,862,554

68,224,331

77,244,627

90,874,152

35,395

7,906,477

9,751,699

12,284,901

15,546,259

18,725,634

22,687,513

30,037,828

33,375,333

38,255,459

6,756
5,374
6,373

805,763
1,460,374
1,372,582

1,341,039
1,737,666
2,466,318

1,624,636
2,133,872
3,321,916

2,055,939
2,700,365
4,203,809

2,476,401
3,252,619
5,063,532

2,979,144
4,128,188
6,348,151

3,888,434
5,537,174
8,697,990

4,381,532
6,192,489
9,981,137

5,120,829
7,308,604
12,160,245

2,524

732,465

888,400

1,184,118

1,498,474

1,804,928

2,308,192

3,176,542

3,725,436

4,632,666

1,574
4,351
943
1,216
60
3,388

358,727
1,031,869
443,309
355,931
178,483
381,710

454,398
1,609,288
696,764
620,358
277,878
440,835

587,254
1,978,146
989,951
904,596
352,580
688,212

743,156
2,503,298
1,252,760
1,144,746
446,181
870,917

895,140
3,015,249
1,508,963
1,378,858
537,430
1,049,029

1,187,293
3,733,677
1,943,481
1,726,662
688,946
1,257,921

1,663,897
5,018,617
2,691,946
2,338,211
932,910
1,657,062

1,987,710
5,784,308
3,143,846
2,688,329
1,099,478
1,847,720

2,379,514
6,883,077
3,725,517
3,224,861
1,318,463
2,155,112

2,299

619,411

765,095

951,510

1,204,115

1,450,369

1,873,386

2,583,720

3,037,309

3,709,806

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.91

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

26
36

4,393
2,101
2,292
28
38

4,365
2,054
2,311
24
37

4,341
2,057
2,285
23
37

4,344
2,041
2,303
23
38

4,359
2,053
2,305
23
38

4,374
2,057
2,317
22
38

4,482
2,120
2,361
22
38

4,601
2,173
2,427
22
38

4,578
2,166
2,412
21
38

4,628
2,194
2,434
21
37

131
47
84

135
49
86

139
29
110

84
26
59

68
21
47

52
17
35

44
15
29

37
15
22

42
18
24

38
16
22

2.9

3.0

3.1

1.9

1.5

1.2

1.0

0.8

0.9

0.8

2.2

2.3

1.4

1.2

1.0

0.8

0.7

0.7

0.8

0.7

3.5

3.6

4.6

2.5

2.0

1.5

1.2

0.9

1.0

0.9

% change
1990-2010

-20.24
2.34

Source: International Labour Organisation/Euromonitor International

190

Euromonitor International 2011

Section 3 Country snapshots Belarus

Learning

Table: 3.92

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

369
636

253
512
1,430

256
437
1,369

267
404
1,303

269
380
1,241

271
368
1,179

271
361
1,135

273
354
1,083

274
350
1,007

275
348
958

6
14

6
14

6
16

6
16

6
15

6
14

6
14

6
14

6
14

293

464
200
263

489
210
279

507
218
290

529
229
300

544
235
309

557
237
320

577
243
334

580
244
336

585
245
340

0.6

0.6

0.2

0.5

0.7

0.7

0.8

1.0

1.1

1.1

100,397
14,262
5,361

102,033
14,137
5,305

105,273
14,285
5,348

108,251
14,447
5,584

112,882
14,595
5,486

115,879
14,153
6,011

114,272
13,802
5,940

37,371
2,118

37,289
2,098

39,985
2,149

43,277
2,395

46,532
2,326

47,014
2,495

46,659
2,473

22,725
8,668
6,871
3,021

23,906
8,889
7,568
2,841

24,871
9,063
6,777
2,795

25,758
9,062
4,501
3,227

26,886
8,119
4,744
4,194

27,547
9,736
4,652
4,271

27,182
9,577
4,310
4,329

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

% change
1990-2010

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.93

1990
Food consumer expenditure by category
Food consumer expenditure (BYR
million)
0
Bread and cereals (BYR million)
0
Meat (BYR million)
0
Fish and seafood (BYR million)
0
Milk, cheese and eggs (BYR million)
0
Oils and fats (BYR million)
0
Fruit (BYR million)
0
Vegetables (BYR million)
0
Sugar and confectionery (BYR million)
0
Other foods (BYR million)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

34,849
6,419
8,080
1,639
4,833
3,552
1,483
5,438
1,889
1,516

7,586,518
1,460,726
2,021,006
372,161
1,178,058
738,684
393,741
796,387
352,390
273,366

9,336,537
1,810,737
2,560,418
429,432
1,388,051
926,629
486,365
972,176
427,799
334,930

11,712,866
2,325,824
3,028,154
549,282
1,783,916
1,155,192
637,972
1,275,037
534,216
423,273

14,774,822
2,901,321
3,689,369
721,239
2,321,846
1,449,093
877,240
1,664,269
641,711
508,733

17,733,946
3,413,805
4,417,911
913,674
2,874,668
1,688,386
1,063,812
2,039,482
737,413
584,795

21,413,341
4,142,832
5,342,390
1,116,022
3,385,603
2,045,895
1,336,288
2,445,262
891,049
708,000

28,277,274
5,488,929
7,062,961
1,473,683
4,425,843
2,696,450
1,812,837
3,219,596
1,175,903
921,072

31,340,847
6,284,158
7,786,152
1,630,221
4,783,174
2,979,093
2,066,755
3,535,048
1,285,054
991,192

35,834,318
7,189,146
8,921,891
1,871,437
5,406,678
3,391,895
2,435,755
4,043,499
1,456,976
1,117,041

943,219
182,928.78
258,664.91
43,383.18

1,189,237
236,146.71
307,456.10
55,770.02

1,507,624
296,050.96
376,463.42
73,595.27

1,818,766
350,114.47
453,094.02
93,704.96

2,204,275
426,460.32
549,941.98
114,882.50

2,918,191
566,452.90
728,891.72
152,082.92

3,240,369
649,726.84
805,019.89
168,550.51

3,712,364
744,781.25
924,290.13
193,877.16

140,227.10
93,612.23
49,134.77
98,213.57

181,125.52
117,289.56
64,774.86
129,457.71

236,921.33
147,865.55
89,513.67
169,822.06

294,821.39
173,158.16
109,102.89
209,166.11

348,511.67
210,603.06
137,556.61
251,713.61

456,743.35
278,271.39
187,083.27
332,259.67

494,538.28
308,012.06
213,684.30
365,492.98

560,121.04
351,393.62
252,339.33
418,898.49

43,218.18
33,836.12

54,240.25
42,975.98

65,480.25
51,911.14

75,627.90
59,975.67

91,724.00
72,880.99

121,352.23
95,053.86

132,863.31
102,480.60

150,939.86
115,723.24

Food per capita consumer expenditure by category

Food consumer expenditure (BYR per
capita)
0
3,413
762,392
Bread and cereals (BYR per capita)
0.01
628.70
146,792.75
Meat (BYR per capita)
0.02
791.36 203,097.02
Fish and seafood (BYR per capita)
0.00
160.55
37,399.61
Milk, cheese and eggs (BYR per
capita)
0.01
473.31
118,386.56
Oils and fats (BYR per capita)
0.00
347.90
74,232.55
Fruit (BYR per capita)
0.00
145.27
39,568.17
Vegetables (BYR per capita)
0.01
532.58
80,031.30
Sugar and confectionery (BYR per
capita)
0.00
184.97
35,412.69
Other foods (BYR per capita)
0.00
148.50
27,471.39
Catering consumer expenditure
Catering consumer expenditure (BYR
million)
0
Catering consumer expenditure (BYR
per capita)
0.02

3,181

367,069

422,033

659,642

834,642

1,004,528

1,206,053

1,589,256

1,771,904

2,066,000

311.53

36,887.85

42,635.69

66,975.09

85,166.91

103,022.78

124,150.26

164,009.92

183,199.38

214,033.52

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

191

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.94

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (BYR million)
0
5,929
637,633
Beer (BYR million)
0
1,048
83,846
Spirits (BYR million)
0
3,844
397,031
Wine (BYR million)
0
1,037
156,756

1,063,901
135,683
666,985
261,232

1,292,169
157,643
814,778
319,748

1,639,204
209,881
1,037,140
392,183

1,979,240
245,437
1,249,245
484,558

2,366,368
291,364
1,488,618
586,386

3,097,029
375,402
1,947,703
773,923

3,499,995
417,878
2,199,792
882,324

4,099,327
482,742
2,576,392
1,040,193

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (BYR per capita)
0.02
580.66
64,077.67
107,480.01
Beer (BYR per capita)
0.00
102.68
8,425.94
13,707.35
Spirits (BYR per capita)
0.01
376.43
39,898.83
67,381.80
Wine (BYR per capita)
0.01
101.55
15,752.91
26,390.86

131,197.12
16,005.85
82,726.42
32,464.85

167,264.46
21,416.25
105,829.81
40,018.40

202,987.69
25,171.59
128,120.56
49,695.53

243,592.27
29,992.79
153,237.33
60,362.16

319,610.80
38,741.22
201,001.32
79,868.25

361,868.76
43,204.93
227,439.24
91,224.59

424,682.10
50,011.14
266,909.07
107,761.90

572,035
366,624

771,437
496,162

991,687
641,931

1,274,172
848,451

1,760,554
1,183,231

2,034,487
1,385,040

2,421,140
1,662,270

205,410

275,275

349,756

425,721

577,323

649,447

758,871

78,717.51

101,705.89

131,162.41

181,687.75

210,348.09

250,825.34

50,628.40

65,835.47

87,338.99

122,108.47

143,200.97

172,207.85

28,089.11

35,870.42

43,823.42

59,579.28

67,147.12

78,617.49

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (BYR million)
0
545
319,959
415,163
Coffee, tea and cocoa (BYR million)
0
298
204,185
265,590
Mineral waters, soft drinks, fruit
and vegetable juices (BYR million)
0
248
115,774
149,573

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (BYR per capita)
0.00
53.41
32,153.65
41,941.59
58,080.12
Coffee, tea and cocoa (BYR per
capita)
0.00
29.15
20,519.18
26,831.08
37,224.29
Mineral waters, soft drinks, fruit
and vegetable juices (BYR per capita)
0.00
24.26
11,634.47
15,110.52
20,855.83

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.95

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (BYR
million)
0
Tobacco consumer expenditure (BYR
per capita)
0.00

827

168,130

277,138

332,467

416,735

497,161

612,776

791,405

881,537

1,021,502

81.03

16,895.87

27,997.72

33,756.24

42,523.70

50,988.06

63,078.74

81,672.37

91,143.21

105,825.59

27.6
53.0
6.3

28.4
52.1
8.6

28.1
51.2
8.6

27.7
50.6
8.4

27.3
49.9
8.3

26.9
49.2
8.2

26.5
48.5
8.0

26.5
48.3
8.0

26.4
48.3
7.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.96

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,155

324,262

396,310

488,359

611,961

734,528

950,316

1,311,203

1,557,457

1,901,397

113.11

32,586.08

40,037.01

49,584.30

62,444.58

75,332.01

97,824.86

135,315.08

161,027.41

196,980.98

292
38
31
68
26
45

394
57
42
88
34
60

498
73
53
111
43
75

661
99
69
147
57
100

859
126
87
186
72
127

1,052
155
105
225
89
159

1,214
176
116
259
105
188

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (BYR per capita)
20,799.07
29,474.96
40,026.32
Colour cosmetics (BYR per capita)
2,618.00
3,865.57
5,819.99
Fragrances (BYR per capita)
2,222.91
3,125.70
4,239.87
Hair care (BYR per capita)
4,906.41
6,838.35
8,901.36
Mens grooming (BYR per capita)
1,848.06
2,626.72
3,455.27
Skin care (BYR per capita)
3,118.24
4,519.85
6,135.94

50,820.04
7,466.83
5,412.20
11,277.47
4,414.25
7,670.94

67,834.07
10,146.10
7,092.94
15,113.57
5,799.68
10,243.85

88,419.21
13,001.24
8,905.28
19,137.66
7,438.40
13,087.22

108,514.20
15,963.88
10,829.72
23,266.50
9,231.67
16,443.15

125,502.85
18,239.65
12,043.34
26,813.01
10,819.42
19,479.06

Personal care consumer expenditure

Personal care consumer expenditure
(BYR million)
0
Personal care consumer expenditure
(BYR per capita)
0.00

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (BYR billion)
207
Colour cosmetics (BYR billion)
26
Fragrances (BYR billion)
22
Hair care (BYR billion)
49
Mens grooming (BYR billion)
18
Skin care (BYR billion)
31

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

192

Euromonitor International 2011

Section 3 Country snapshots Belarus

Fashion

Table: 3.97

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (BYR million)
0
3,402
946,698
Clothing materials (BYR million)
0
149
14,892
Garments (BYR million)
0
2,958
862,003
Other clothing (BYR million)
0
240
59,120
Clothing, cleaning, repair and hire
(BYR million)
0
56
10,684
Footwear (BYR million)
0
1,972
513,676

2003

2004

2005

2006

2007

2008

2009

2010

1,129,809
19,280
1,025,146
71,267

1,391,430
25,708
1,258,670
89,707

1,765,941
33,358
1,594,280
116,224

2,151,470
41,202
1,940,713
142,615

2,734,473
48,457
2,472,815
179,894

3,682,420
61,175
3,337,275
240,640

4,136,714
63,982
3,757,254
268,582

4,904,781
71,655
4,460,743
318,543

14,116
607,857

17,345
742,442

22,078
934,424

26,940
1,101,149

33,307
1,393,715

43,329
1,854,754

46,896
2,055,774

53,840
2,403,823

141,275.36
2,610.20
127,795.95
9,108.14

180,196.75
3,403.89
162,680.43
11,859.55

220,651.36
4,225.61
199,036.44
14,626.34

281,484.76
4,988.13
254,549.84
18,518.18

380,022.68
6,313.25
344,404.08
24,833.87

427,699.98
6,615.22
388,467.15
27,769.02

508,125.55
7,423.34
462,124.06
33,000.45

1,761.08
75,381.99

2,252.88
95,348.69

2,762.97
112,932.09

3,428.61
143,468.08

4,471.49
191,409.09

4,848.59
212,549.05

5,577.70
249,031.33

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (BYR per capita)
0.03
333.24
95,136.57
114,138.38
Clothing materials (BYR per capita)
0.00
14.58
1,496.57
1,947.74
Garments (BYR per capita)
0.02
289.67
86,625.23 103,564.82
Other clothing (BYR per capita)
0.00
23.54
5,941.10
7,199.75
Clothing, cleaning, repair and hire
(BYR per capita)
0.00
5.44
1,073.66
1,426.07
Footwear (BYR per capita)
0.01
193.12
51,620.82
61,408.46

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.98

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
71
Males (years)
66
Females (years)
76
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
20.2
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
35.9

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

71.21

96.80

117.67

146.58

203.45

240.85

301.93

406.00

456.64

510.58

71.7

71.1

73.7

73.4

75.8

75.3

74.9

75.3

75.8

75.8

28.3

28.9

26.3

26.6

24.2

24.7

25.1

24.7

24.2

24.2

68
63
74

68
62
74

69
63
75

69
63
75

69
63
75

69
64
76

70
65
76

70
65
76

71
65
76

71
65
77

0.00
-1.56
1.31

21.5

23.4

23.7

23.9

24.2

24.4

24.7

24.9

25.0

25.2

24.74

38.1

41.4

41.8

42.3

42.7

43.0

43.5

43.8

44.0

44.3

23.53

73,999
19,190

98,191
25,251

121,472
30,555

142,028
34,547

170,158
39,950

219,063
51,145

281,072
66,144

369,365
87,987

410,142
98,100

29,375
8,825
5,323

39,267
11,503
6,977

49,221
14,068
8,796

57,697
16,091
11,842

70,973
19,542
14,710

93,691
25,409
19,039

121,500
31,670
25,178

159,785
41,326
33,195

177,844
45,555
36,828

17,891

24,432

31,253

36,519

40,806

45,990

55,759

72,419

79,474

12,333.37
3,102.37

14,492.52
3,525.20

17,451.14
4,097.23

22,550.19
5,264.84

29,006.42
6,826.03

38,189.06
9,097.12

42,489.94
10,162.96

4,997.51
1,428.34
893.13

5,887.36
1,641.90
1,208.37

7,278.83
2,004.22
1,508.63

9,644.48
2,615.56
1,959.88

12,538.70
3,268.32
2,598.34

16,520.33
4,272.76
3,432.06

18,424.26
4,719.40
3,815.36

3,173.20

3,726.43

4,185.02

4,734.16

5,754.27

7,487.45

8,233.33

Consumer health (selected) retail sales by category

Consumer health retail sales (BYR
million)
Analgesics (BYR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (BYR million)
Digestive Remedies (BYR million)
Medicated Skin Care (BYR million)
Vitamins and Dietary Supplements
(BYR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (BYR
per capita)
7,436.33
9,919.70
Analgesics (BYR per capita)
1,928.46
2,550.99
Cough, Cold and Allergy (Hay Fever)
Remedies (BYR per capita)
2,952.01
3,966.92
Digestive Remedies (BYR per capita)
886.83
1,162.06
Medicated Skin Care (BYR per capita)
534.97
704.88
Vitamins and Dietary Supplements
(BYR per capita)
1,797.97
2,468.28
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.99

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

34
1

944
124

1,194
166

1,403
212

1,555
270

1,809
324

1,969
368

2,071
407

2,144
443

2,192
473

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (BYR million)
0
207
14,641
Hotels and other accommodation
consumer expenditure (BYR per capita) 0.00
20.30
1,471.32

18,802

28,571

36,275

44,501

51,868

67,806

75,815

89,112

1,899.49

2,900.84

3,701.50

4,563.94

5,339.29

6,997.53

7,838.65

9,231.78

Satellite TV and Cable TV households

Cable TV households (000)
1
Satellite TV households (000)
0

% change
1990-2010
155,784.41

Source: Euromonitor International from Council of Europe

www.euromonitor.com

193

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.100

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

1.6

2.0

4.1

6.5

11.3

15.8

20.5

CD player and DVD player/recorder households

CD player households (% of
households)
0.4
1.6
DVD player/recorder households (% of
households)
0.0

5.7

6.0

6.4

6.4

6.3

6.2

6.1

6.0

5.9

0.4

1.0

2.8

5.1

8.5

12.9

17.3

21.3

24.6

Video game console households

Video game console households (% of
households)

1.7

4.1

4.4

4.7

4.9

5.0

5.1

5.3

5.4

5.5

0.1

12.0

19.8

29.7

40.8

52.0

61.4

68.6

74.0

78.7

891

1,607

2,461

2,600

2,694

2,810

2,934

2,643

2,881

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

1,429.50

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.101

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

18.0

28.0

47.1

49.2

51.1

52.8

54.3

55.5

56.6

57.5

58.2

460,795

850,298

1,076,677

1,293,703

1,555,335

1,920,199

2,580,272

3,003,056

3,617,674

76,873

146,458

187,232

225,926

269,996

333,680

448,816

522,810

631,317

211,138

385,509

486,802

584,329

699,532

863,492

1,160,100

1,348,494

1,622,640

98,770

183,455

231,094

275,872

330,424

406,744

542,597

628,586

752,647

74,014

134,876

171,547

207,576

255,383

316,282

428,759

503,166

611,070

85,900.94

109,317.67

132,009.48

159,512.72

197,663.97

266,281.90

310,489.70

374,783.88

14,795.87

19,010.19

23,053.52

27,690.38

34,348.82

46,317.43

54,054.02

65,403.17

38,945.87

49,426.27

59,624.92

71,742.88

88,887.31

119,721.40

139,422.43

168,102.31

18,533.44

23,463.58

28,149.98

33,887.74

41,869.98

55,995.54

64,990.31

77,972.72

13,625.75

17,417.63

21,181.05

26,191.71

32,557.85

44,247.53

52,022.94

63,305.68

Transport services consumer expenditure

Transport services consumer
expenditure (BYR million)
0
2,226
Rail travel consumer expenditure
(BYR million)
0
387
Buses, coaches and taxis consumer
expenditure (BYR million)
0
988
Air travel consumer expenditure (BYR
million)
0
445
Other travel consumer expenditure
(BYR million)
0
406

Transport services per capita consumer expenditure

Transport services consumer
expenditure (BYR per capita)
0.00
217.97
46,306.64
Rail travel consumer expenditure
(BYR per capita)
0.00
37.91
7,725.17
Buses, coaches and taxis consumer
expenditure (BYR per capita)
0.00
96.72
21,217.84
Air travel consumer expenditure (BYR
per capita)
0.00
43.58
9,925.72
Other travel consumer expenditure
(BYR per capita)
0.00
39.75
7,437.91

% change
1990-2010
223.11

Source: Euromonitor International from national statistics

Money

Table: 3.102

1990
Annual savings and savings ratio
Annual savings (BYR million)
0
Savings ratio (% of disposable
income)
16.8

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,232

505,400

1,134,400

1,590,000

3,187,081

3,949,356

5,788,724

4,057,848

4,139,155

4,589,712

3.2

3.2

5.3

5.7

8.8

9.1

10.6

5.8

5.3

5.0

19

41

62

115

250

446

248

241

18

42

75

65

64

18

40

58

98

209

371

183

177

756

790

863

1,206

2,307

3,037

3,756

4,089

4,160

28

70

118

273

410

814

839

798

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

-70.28

Source: National statistical offices/Euromonitor International

194

Euromonitor International 2011

Section 3 Country snapshots Belgium

Belgium

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.103

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

359
712
491
909
714
1,350
1,988
2,502
1,649

362
739
475
863
640
1,222
2,062
2,601
1,776

343
708
509
849
632
1,141
1,964
2,882
1,910

342
703
508
855
628
1,146
1,940
2,949
1,872

339
703
500
866
622
1,147
1,912
3,010
1,884

342
703
490
879
620
1,151
1,884
3,061
1,893

350
702
483
893
622
1,156
1,868
3,103
1,853

360
702
481
898
630
1,163
1,860
3,144
1,857

365
707
482
899
640
1,170
1,863
3,162
1,873

371
714
482
897
654
1,182
1,864
3,181
1,840

375
722
483
894
665
1,196
1,862
3,199
1,864

% change
1990-2010
4.45
1.36
-1.69
-1.69
-6.85
-11.44
-6.37
27.82
12.99

Source: National statistical offices/Euromonitor International

People

Table: 3.104

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
9,948
0-14 yrs (000)
1,801
15-64 yrs (000)
6,673
65+ yrs (000)
1,474

10,131
1,827
6,707
1,597

10,310
1,805
6,758
1,746

10,356
1,803
6,791
1,762

10,396
1,797
6,819
1,780

10,446
1,795
6,851
1,800

10,511
1,796
6,906
1,809

10,585
1,798
6,977
1,810

10,667
1,800
7,047
1,820

10,750
1,810
7,100
1,840

10,827
1,823
7,140
1,864

8.84
1.24
7.00
26.43

Male population by age at January 1st

Male population by age at January
1st (000)
4,860
0-14 yrs (000)
923
15-64 yrs (000)
3,357
65+ yrs (000)
581

4,955
935
3,380
639

5,042
923
3,403
716

5,067
921
3,420
726

5,087
919
3,433
736

5,111
917
3,448
746

5,144
918
3,473
752

5,181
919
3,508
754

5,224
920
3,543
761

5,268
925
3,570
772

5,308
932
3,591
785

9.21
1.00
6.98
35.18

Female population by age at January 1st

Female population by age at January
1st (000)
5,088
0-14 yrs (000)
878
15-64 yrs (000)
3,316
65+ yrs (000)
893

5,176
891
3,327
957

5,267
883
3,355
1,030

5,289
881
3,371
1,037

5,309
879
3,386
1,044

5,335
877
3,404
1,053

5,368
878
3,433
1,057

5,403
879
3,468
1,056

5,443
880
3,503
1,059

5,482
885
3,530
1,068

5,519
891
3,549
1,078

8.48
1.49
7.03
20.74

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

4,986
448
743
3,953

4,711
655
728
4,216

4,667
689
725
4,275

4,632
716
724
4,325

4,601
744
723
4,378

4,579
772
723
4,436

4,569
799
725
4,493

4,561
825
727
4,555

4,554
851
728
4,617

4,549
875
731
4,673

-9.13
145.45
-2.43
21.77

4
3

4
3

4
3

4
3

4
3

4
3

4
3

4
3

4
3

-33.90
48.20

30

30

31

31

31

31

31

31

31

17.67

27

28

29

29

29

29

29

29

29

18.19

10,068
288

10,111
285

10,162
284

10,229
283

10,303
282

10,385
282

10,468
282

10,545
282

9.97
-21.48

342

343

345

347

350

352

355

358

8.84

452,474
228,016
200,460
184,303
139,501
109,138
116,811
105,705
91,759
91,078

455,148
229,344
200,608
185,488
141,312
110,253
117,025
106,213
92,755
91,185

458,474
231,307
201,027
186,352
143,091
111,136
117,168
106,733
94,408
91,237

461,496
233,120
201,300
187,086
144,784
111,946
117,224
107,178
96,011
91,221

466,795
235,196
201,470
188,604
146,829
113,989
117,163
107,568
97,547
91,198

472,071
237,250
201,593
190,102
148,873
116,039
117,073
107,939
99,085
91,152

475,168
238,552
201,419
190,857
150,276
117,246
116,851
108,104
100,256
90,976

478,299
239,716
201,128
191,623
151,600
118,568
116,556
108,193
101,304
90,759

1.69
3.98
-2.73
-2.64
10.89
13.17
-0.77
4.57
13.53
-1.21

5,005
357
749
3,837

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
2
3
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
24
25

Urban and rural population, and population density

Urban population (000)
9,589
9,805
10,019
Rural population (000)
359
325
291
Population density (persons per sq
km)
329
335
340
Population of major cities
Antwerp (Number)
Ghent (Number)
Charleroi (Number)
Liege (Number)
Brussels (Number)
Schaerbeek (Number)
Bruges (Number)
Namur (Number)
Anderlecht (Number)
Mons (Number)

470,349
230,543
206,779
196,825
136,706
104,768
117,460
103,466
89,231
91,867

457,113
226,849
205,987
191,883
134,911
103,219
115,078
105,864
88,078
92,633

448,709
226,220
200,578
185,131
136,730
107,736
116,836
105,393
90,134
90,955

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

195

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.105

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,959
4,094
Over US$5,000 (000)
3,938
4,081
Over US$15,000 (000)
3,570
3,852
Over US$35,000 (000)
1,713
2,474
Over US$55,000 (000)
568
1,123

4,319
4,297
3,937
2,061
731

4,362
4,346
4,101
2,651
1,198

4,402
4,382
4,141
2,900
1,537

4,439
4,421
4,195
2,983
1,621

4,488
4,471
4,261
3,139
1,812

4,533
4,519
4,352
3,432
2,210

4,572
4,561
4,426
3,661
2,558

4,609
4,596
4,443
3,600
2,434

4,645
4,631
4,472
3,605
2,422

17.33
17.60
25.26
110.45
326.80

Households by number of persons

1 person (000)
1,125
2 persons (000)
1,171
3 persons (000)
737
4 persons (000)
601
5 persons (000)
223
6+ persons (000)
102

1,232
1,230
728
600
219
85

1,371
1,343
711
592
226
75

1,392
1,365
709
591
229
75

1,413
1,386
707
590
231
75

1,431
1,407
703
588
234
76

1,455
1,432
702
587
235
76

1,477
1,456
700
586
236
77

1,498
1,478
697
584
237
77

1,518
1,500
694
582
238
78

1,537
1,521
690
580
239
78

36.61
29.86
-6.42
-3.49
7.46
-23.42

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,125
900
1,457
362
114

1,232
924
1,350
397
192

1,371
969
1,258
488
233

1,392
984
1,255
495
235

1,413
998
1,253
502
236

1,431
1,014
1,247
509
239

1,455
1,032
1,237
519
245

1,477
1,050
1,230
527
248

1,498
1,063
1,231
533
247

1,518
1,074
1,229
537
252

1,537
1,086
1,223
541
257

36.61
20.60
-16.07
49.40
126.37

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

2,552
1,012
1,539
1,317
90

2,911
1,274
1,638
1,084
99

2,877
1,229
1,648
1,320
122

2,898
1,234
1,664
1,340
124

2,936
1,247
1,690
1,342
124

2,970
1,259
1,711
1,346
124

2,994
1,267
1,727
1,371
123

3,010
1,272
1,738
1,400
123

3,024
1,276
1,748
1,427
122

3,040
1,282
1,759
1,448
121

3,059
1,288
1,770
1,466
120

19.88
27.28
15.02
11.29
33.41

1990

1995

Households by type of dwelling

Detached house (000)
1,069
Semi-detached and terraced house
(000)
781
Apartment (000)
1,977
Other (000)
131

1,009

973

981

988

995

1,003

1,011

1,018

1,024

1,030

-3.66

697
2,204
184

748
2,353
245

753
2,379
248

759
2,404
251

764
2,428
254

771
2,457
257

777
2,485
260

782
2,509
263

787
2,533
266

791
2,555
268

1.24
29.21
105.58

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

3,700
1,654
923
361
762

4,327
1,773
1,135
395
1,023

6,310
3,194
1,793
77
1,246

6,516
3,152
1,888
83
1,393

6,789
3,103
2,010
91
1,585

7,161
3,067
2,169
99
1,826

7,658
3,180
2,343
108
2,026

7,178
2,899
2,216
103
1,960

9,449
3,732
2,936
137
2,643

9,548
3,343
3,052
143
3,010

9,547
3,588
3,040
141
2,777

158.05
116.95
229.47
-60.86
264.69

89.1
20.0
41.1
19.6
7.4
97.5
92.4
19.9
93.0
85.8

93.9
31.3
57.4
47.4
23.2
98.0
95.4
33.4
95.7
88.9

95.7
42.0
61.6
74.8
53.8
98.6
81.7
46.8
97.0
88.1

96.0
42.3
59.0
76.5
60.9
98.7
78.8
47.9
97.0
88.0

96.0
43.0
58.0
79.0
65.0
98.8
77.0
48.9
97.0
88.3

96.0
48.0
61.0
84.0
66.0
98.9
77.0
49.6
97.0
89.0

96.0
48.0
63.0
84.0
69.0
99.0
76.0
50.1
97.0
89.0

96.1
48.5
63.9
84.3
72.0
99.1
75.0
50.5
97.0
89.1

96.1
49.3
64.2
84.7
75.0
99.1
74.1
50.8
97.0
89.3

96.2
50.1
64.5
85.2
77.9
99.2
73.2
51.0
97.0
89.4

96.2
50.8
64.7
85.7
80.7
99.2
72.4
51.1
97.0
89.6

8.04
154.18
57.37
338.43
988.81
1.76
-21.60
156.88
4.36
4.46

11,690
3,662
2,951
2,405
1,539
1,065
69

11,703
3,665
2,942
2,413
1,539
1,077
68

11,718
3,668
2,932
2,422
1,538
1,090
67

11,695
3,674
2,898
2,423
1,537
1,098
65

11,628
3,673
2,826
2,424
1,536
1,104
64

11,638
3,672
2,789
2,425
1,534
1,157
61

11,662
3,679
2,748
2,425
1,534
1,212
64

11,762
3,783
2,718
2,425
1,532
1,240
64

11,758
3,787
2,680
2,425
1,532
1,270
64

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

196

Euromonitor International 2011

Section 3 Country snapshots Belgium

Income

Table: 3.106

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
13,144.89
16,578.94
Gross income (annual, constant) (EUR
per capita)
18,177.57
20,690.58
Disposable income (annual, current)
(EUR per capita)
10,833.52
13,544.56
Disposable income (annual, constant)
(EUR per capita)
14,981.26
16,903.66

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

20,255.49

20,284.31

20,703.79

21,281.44

22,190.59

23,232.10

24,279.68

23,805.77

24,450.44

86.01

22,747.95

22,524.06

22,609.56

22,715.29

23,414.19

24,241.84

24,434.33

24,154.00

24,450.44

34.51

16,152.27

16,257.53

16,543.05

17,002.53

17,895.78

18,637.07

19,427.26

19,570.88

20,100.87

85.54

18,139.83

18,052.65

18,065.83

18,148.08

18,882.57

19,447.10

19,551.01

19,857.17

20,100.87

34.17

Gross income (annual, current) by age

Aged 15-19 (EUR)
9,616
Aged 20-24 (EUR)
13,228
Aged 25-29 (EUR)
15,402
Aged 30-34 (EUR)
16,722
Aged 35-39 (EUR)
17,961
Aged 40-44 (EUR)
19,206
Aged 45-49 (EUR)
20,155
Aged 50-54 (EUR)
20,411
Aged 55-59 (EUR)
19,719
Aged 60-64 (EUR)
18,455
Aged 65+ (EUR)
16,054

13,578
17,444
19,724
21,097
22,348
23,571
24,481
24,703
24,020
22,731
20,308

18,212
21,791
23,995
25,323
26,521
27,678
28,583
28,895
28,423
27,282
25,050

18,131
21,581
23,807
25,243
26,515
27,660
28,598
28,956
28,596
27,503
25,165

19,096
22,477
24,578
25,933
27,091
28,170
29,025
29,328
28,932
27,835
25,293

19,312
22,702
24,978
26,568
27,853
29,022
29,926
30,276
29,967
28,914
26,035

19,390
22,944
25,524
27,509
29,057
30,462
31,462
31,921
31,670
30,638
27,257

21,421
24,978
27,428
29,090
30,472
31,753
32,672
33,082
32,674
31,747
27,719

22,193
25,900
28,534
30,421
31,964
33,284
34,242
34,669
34,228
33,398
28,716

21,194
24,965
27,805
29,988
31,809
33,180
34,230
34,683
34,277
33,519
28,541

21,200
25,119
28,239
30,842
33,004
34,491
35,654
36,158
35,766
35,057
29,643

120.47
89.90
83.34
84.43
83.75
79.59
76.89
77.15
81.38
89.96
84.64

Gross income (annual, constant) by age

Aged 15-19 (EUR)
14,473
Aged 20-24 (EUR)
19,909
Aged 25-29 (EUR)
23,182
Aged 30-34 (EUR)
25,169
Aged 35-39 (EUR)
27,033
Aged 40-44 (EUR)
28,906
Aged 45-49 (EUR)
30,336
Aged 50-54 (EUR)
30,720
Aged 55-59 (EUR)
29,679
Aged 60-64 (EUR)
27,776
Aged 65+ (EUR)
24,163

18,110
23,266
26,307
28,139
29,807
31,439
32,652
32,948
32,038
30,318
27,087

21,479
25,700
28,300
29,865
31,279
32,643
33,711
34,079
33,522
32,177
29,544

21,048
25,054
27,638
29,306
30,782
32,112
33,201
33,617
33,198
31,929
29,215

21,717
25,563
27,952
29,493
30,810
32,037
33,009
33,354
32,904
31,657
28,765

21,366
25,116
27,633
29,393
30,814
32,108
33,107
33,495
33,153
31,988
28,803

21,073
24,936
27,740
29,897
31,580
33,107
34,194
34,693
34,419
33,298
29,623

22,864
26,660
29,276
31,050
32,525
33,892
34,873
35,311
34,875
33,886
29,587

22,670
26,456
29,146
31,074
32,650
33,998
34,977
35,413
34,963
34,115
29,333

21,658
25,512
28,414
30,645
32,506
33,906
34,980
35,442
35,027
34,253
29,165

21,200
25,119
28,239
30,842
33,004
34,491
35,654
36,158
35,766
35,057
29,643

46.48
26.17
21.81
22.54
22.09
19.32
17.53
17.70
20.51
26.21
22.68

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.107

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
89,929
Food and non-alcoholic beverages
(EUR million)
13,471
Alcoholic beverages and tobacco (EUR
million)
3,041
Clothing and footwear (EUR million)
5,776
Housing (EUR million)
20,675
Household goods and services (EUR
million)
5,958
Health goods and medical services
(EUR million)
4,420
Transport (EUR million)
10,200
Communications (EUR million)
1,593
Leisure and recreation (EUR million)
8,245
Education (EUR million)
458
Hotels and catering (EUR million)
4,879
Miscellaneous goods and services
(EUR million)
11,213

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

108,999

137,198

139,945

145,276

150,620

158,050

165,329

173,381

172,092

178,015

97.95

16,606

18,718

19,455

19,915

20,122

20,293

21,208

22,143

22,237

22,677

68.33

3,645
7,045
24,794

4,991
6,951
32,380

5,454
7,034
33,407

5,646
7,279
34,412

5,745
7,575
35,725

5,999
7,773
37,417

6,083
8,330
38,037

6,038
8,597
41,378

6,160
8,707
41,562

6,296
8,801
42,589

107.06
52.38
105.99

7,226

8,369

8,386

8,576

8,764

9,057

9,585

9,829

9,617

10,008

67.96

5,399
12,252
1,833
9,950
552
5,913

7,516
16,453
3,944
12,407
748
7,776

7,711
16,426
4,348
12,753
783
8,034

7,787
17,390
4,546
13,702
782
8,283

8,054
17,998
4,667
14,259
791
8,493

8,708
19,286
4,552
14,895
806
8,828

9,273
19,850
4,522
15,931
832
9,368

10,069
20,749
4,468
16,365
853
10,016

9,729
20,222
4,674
16,143
863
9,913

10,515
21,130
4,747
16,766
891
10,374

137.92
107.15
198.05
103.33
94.28
112.64

13,785

16,945

16,154

16,958

18,427

20,437

22,308

22,877

22,265

23,222

107.11

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.108

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,623
2,266
1,356
99
391

3,794
2,275
1,519
98
453

4,071
2,339
1,731
128
523

4,072
2,318
1,754
120
535

4,081
2,328
1,754
128
559

4,161
2,353
1,808
126
562

4,264
2,392
1,872
136
583

4,380
2,444
1,936
132
570

4,446
2,461
1,985
125
606

4,419
2,428
1,991
123
611

4,431
2,437
1,994
121
614

22.31
7.55
46.97
22.60
57.05

285
109
176

390
179
211

331
168
163

363
192
170

374
188
186

383
192
191

383
191
192

354
175
179

333
170
163

381
206
176

414
210
204

45.00
92.52
15.58

7.3

9.3

7.5

8.2

8.4

8.4

8.3

7.5

7.0

7.9

8.5

16.97

4.6

7.3

6.7

7.7

7.5

7.6

7.4

6.7

6.5

7.8

7.9

72.73

11.5

12.2

8.6

8.9

9.6

9.5

9.3

8.5

7.6

8.1

9.2

-19.63

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

197

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.109

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

716
789

739
800

401
768
801

402
762
817

399
747
829

412
739
835

412
733
835

412
732
838

413
730
830

414
730
832

416
729
824

6
18

6
18

6
18

6
18

6
18

6
18

6
18

6
18

6
18

% change
1990-2010

1.73
4.48

274

353
180
173

367
172
195

375
175
200

386
178
208

390
178
212

394
179
216

394
177
216

402
181
221

404
162
242

411
163
248

50.27

7.6

9.2

11.0

11.2

9.6

7.6

8.9

9.1

10.5

10.8

11.0

45.84

72,939
11,234
7,262

74,367
11,653
6,893

76,996
12,931
7,760

79,612
14,283
7,894

81,546
14,002
7,971

103,970
15,458
12,139

97,248
12,605
10,879

100,215
12,491
11,338

103,468
12,409
11,866

22,652
6,054

23,231
6,750

23,321
6,945

23,203
6,538

23,060
6,252

30,651
7,612

29,761
5,412

30,816
5,312

32,072
5,239

7,689
1,232
15,123
1,678

7,601
1,356
14,979
1,888

7,630
1,488
14,831
1,888

7,589
1,566
13,911
1,343

7,587
1,881
15,386
1,689

10,840
2,768
18,713
2,092

9,956
2,690
20,002
1,406

10,330
2,852
20,923
1,424

10,770
3,000
21,810
1,403

15

16

202

3,285

3,718

3,697

4,537

4,729

4,899

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.110

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
12,342
Bread and cereals (EUR million)
872
Meat (EUR million)
3,770
Fish and seafood (EUR million)
967
Milk, cheese and eggs (EUR million)
1,912
Oils and fats (EUR million)
538
Fruit (EUR million)
1,204
Vegetables (EUR million)
1,461
Sugar and confectionery (EUR million)
1,093
Other foods (EUR million)
526

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

15,224
2,411
3,341
1,262
2,322
562
1,340
1,896
1,363
726

17,016
3,502
5,262
1,003
2,180
421
1,170
1,686
1,197
594

17,599
3,638
5,334
1,052
2,253
428
1,233
1,768
1,236
659

18,078
3,741
5,317
1,105
2,320
436
1,299
1,853
1,274
733

18,215
3,764
5,166
1,146
2,358
430
1,346
1,917
1,286
801

18,428
3,811
5,147
1,172
2,389
432
1,378
1,958
1,302
838

19,311
3,994
5,318
1,240
2,509
450
1,459
2,071
1,366
904

20,221
4,181
5,505
1,309
2,633
469
1,541
2,185
1,431
968

20,249
3,784
5,378
1,430
2,771
533
1,699
2,190
1,443
1,021

20,619
4,410
5,705
1,339
2,680
467
1,591
2,102
1,364
961

67.06
405.75
51.34
38.54
40.13
-13.20
32.19
43.83
24.86
82.80

1,699.45
351.29
515.08
101.54

1,738.88
359.82
511.42
106.33

1,743.74
360.34
494.52
109.73

1,753.18
362.54
489.69
111.49

1,824.49
377.31
502.39
117.19

1,895.68
392.00
516.06
122.74

1,883.64
352.00
500.26
133.06

1,904.37
407.27
526.91
123.71

53.50
364.68
39.05
27.29

217.52
41.33
119.04
170.69

223.13
41.91
124.95
178.23

225.69
41.21
128.90
183.53

227.29
41.11
131.10
186.32

237.04
42.52
137.87
195.67

246.80
43.93
144.42
204.81

257.80
49.57
158.06
203.70

247.51
43.12
146.94
194.13

28.75
-20.25
21.45
32.15

119.35
63.61

122.57
70.51

123.15
76.67

123.90
79.73

129.07
85.42

134.19
90.74

134.20
94.98

125.99
88.77

14.72
67.96

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,240.65
1,502.79
1,650.43
Bread and cereals (EUR per capita)
87.65
238.00
339.67
Meat (EUR per capita)
378.94
329.83
510.40
Fish and seafood (EUR per capita)
97.19
124.53
97.30
Milk, cheese and eggs (EUR per
capita)
192.23
229.18
211.49
Oils and fats (EUR per capita)
54.07
55.52
40.80
Fruit (EUR per capita)
120.99
132.32
113.51
Vegetables (EUR per capita)
146.90
187.16
163.54
Sugar and confectionery (EUR per
capita)
109.83
134.55
116.11
Other foods (EUR per capita)
52.85
71.70
57.61
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
4,289
Catering consumer expenditure (EUR
per capita)
431.14

5,202

6,875

7,170

7,414

7,669

7,967

8,489

9,085

9,069

9,447

120.27

513.53

666.83

692.34

713.10

734.12

757.98

802.04

851.74

843.63

872.54

102.38

Source: National statistical offices/OECD/Eurostat/Euromonitor International

198

Euromonitor International 2011

Section 3 Country snapshots Belgium

Drinking

Table: 3.111

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
1,384
1,669
2,119
Beer (EUR million)
376
415
504
Spirits (EUR million)
337
210
267
Wine (EUR million)
671
1,044
1,349

2,282
534
281
1,467

2,362
543
283
1,536

2,433
550
283
1,600

2,517
564
289
1,664

2,583
575
293
1,715

2,590
573
291
1,726

2,634
581
316
1,736

2,698
590
293
1,814

94.95
57.03
-12.85
170.27

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
139.11
164.78
205.57
220.36
Beer (EUR per capita)
37.79
40.99
48.85
51.57
Spirits (EUR per capita)
33.84
20.73
25.87
27.12
Wine (EUR per capita)
67.47
103.05
130.85
141.67

227.17
52.27
27.19
147.71

232.95
52.65
27.12
153.18

239.41
53.65
27.50
158.26

244.04
54.28
27.70
162.06

242.82
53.70
27.31
161.80

245.00
54.09
29.43
161.48

249.17
54.53
27.10
167.54

79.12
44.28
-19.92
148.32

1,856
410

1,837
392

1,907
393

1,865
377

1,897
378

1,922
379

1,988
411

2,058
397

82.19
7.37

1,447

1,445

1,514

1,487

1,519

1,544

1,577

1,661

118.57

176.66

182.55

177.41

179.22

180.22

184.92

190.09

67.40

37.72

37.60

35.91

35.73

35.50

38.21

36.65

-1.35

138.94

144.95

141.50

143.49

144.72

146.71

153.44

100.82

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
1,130
1,358
1,702
Coffee, tea and cocoa (EUR million)
370
342
387
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
760
1,040
1,315

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
113.56
134.02
165.12
179.24
Coffee, tea and cocoa (EUR per
capita)
37.15
33.73
37.53
39.56
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 76.41
102.64
127.59
139.68
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.112

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
1,657
Tobacco consumer expenditure (EUR
per capita)
166.55

1,975

2,872

3,172

3,284

3,312

3,483

3,500

3,447

3,526

3,598

117.17

194.99

278.56

306.31

315.91

317.05

331.32

330.63

323.19

327.98

332.31

99.53

27.9
32.0
24.0

26.4
31.0
22.0

27.4
32.0
23.0

28.3
34.0
23.0

27.9
32.0
24.0

26.4
30.0
23.0

26.4
30.0
23.0

25.4
29.0
22.0

24.4
28.0
21.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.113

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
1,894
Personal care consumer expenditure
(EUR per capita)
190.37

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,307

2,871

2,906

2,966

3,032

3,106

3,280

3,360

3,367

3,454

82.40

227.76

278.47

280.63

285.33

290.27

295.49

309.93

314.96

313.23

319.04

67.59

1,584
162
292
237
113
306

1,632
169
298
240
120
325

1,672
174
304
239
127
338

1,727
179
312
241
134
355

1,792
186
326
247
144
372

1,863
193
332
255
151
384

1,895
200
335
260
155
381

156.96
16.24
28.62
23.05
11.59
31.28

160.07
16.65
29.09
22.88
12.12
32.40

164.33
17.02
29.65
22.89
12.72
33.78

169.34
17.57
30.77
23.35
13.60
35.19

174.66
18.13
31.17
23.91
14.17
36.02

176.24
18.60
31.14
24.18
14.43
35.40

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
1,518
Colour cosmetics (EUR million)
157
Fragrances (EUR million)
290
Hair care (EUR million)
231
Mens grooming (EUR million)
105
Skin care (EUR million)
282

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
147.27
152.97
Colour cosmetics (EUR per capita)
15.19
15.61
Fragrances (EUR per capita)
28.15
28.23
Hair care (EUR per capita)
22.38
22.89
Mens grooming (EUR per capita)
10.18
10.88
Skin care (EUR per capita)
27.37
29.58
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

199

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.114

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
4,723
5,747
5,631
Clothing materials (EUR million)
141
81
76
Garments (EUR million)
4,302
5,229
5,198
Other clothing (EUR million)
192
230
213
Clothing, cleaning, repair and hire
(EUR million)
88
207
144
Footwear (EUR million)
1,053
1,298
1,319

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

5,680
81
5,225
224

5,869
89
5,377
241

6,088
95
5,553
265

6,262
100
5,700
278

6,748
110
6,132
305

6,977
115
6,332
320

7,040
127
6,374
334

7,112
121
6,444
333

50.57
-14.41
49.78
73.70

150
1,354

162
1,410

175
1,487

183
1,511

200
1,583

210
1,621

205
1,667

214
1,689

143.75
60.47

564.56
8.53
517.22
23.22

582.81
9.12
531.62
25.34

595.71
9.54
542.31
26.46

637.50
10.39
579.33
28.85

654.06
10.79
593.57
30.05

654.90
11.79
592.92
31.09

656.84
11.18
595.18
30.75

38.35
-21.36
37.62
59.59

15.59
135.61

16.72
142.33

17.41
143.74

18.93
149.52

19.65
151.94

19.10
155.03

19.73
156.04

123.96
47.44

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
474.78
567.29
546.22
548.47
Clothing materials (EUR per capita)
14.21
7.99
7.37
7.82
Garments (EUR per capita)
432.48
516.17
504.21
504.57
Other clothing (EUR per capita)
19.27
22.72
20.69
21.60
Clothing, cleaning, repair and hire
(EUR per capita)
8.81
20.40
13.96
14.48
Footwear (EUR per capita)
105.84
128.12
127.96
130.79
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.115

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,469.00

2,392.00

2,280.00

2,875.00

3,452.00

3,547.00

3,589.00

4,302.00

4,932.00

5,278.25

5,700.56

288.06

82.4

79.0

71.2

72.8

73.4

75.2

75.7

74.1

74.3

74.5

74.4

-9.70

17.6

21.0

28.8

27.2

26.6

24.8

24.3

25.9

25.7

25.5

25.6

45.30

Healthy life expectancy at birth

Total population (years)
76
Males (years)
73
Females (years)
79

77
73
80

78
75
81

79
76
82

79
76
82

79
76
82

79
77
82

80
77
83

80
77
83

80
78
83

81
78
83

6.14
7.20
5.12

10.7

12.0

12.4

12.7

13.0

13.4

13.7

14.0

14.2

14.4

42.08

30.4

32.6

32.1

31.4

31.2

31.0

30.7

30.4

30.1

30.0

5.86

419
110

423
109

435
114

451
119

469
126

498
136

520
144

543
153

547
153

143
73
41

145
72
42

146
73
42

149
77
44

149
83
46

156
89
48

161
93
50

167
95
52

167
98
53

172

182

192

203

218

234

243

253

260

40.81
10.52

41.83
10.99

43.16
11.41

44.60
11.98

47.08
12.85

48.80
13.54

50.50
14.26

50.50
14.12

13.96
6.93
4.01

14.07
7.01
4.05

14.25
7.42
4.19

14.18
7.92
4.40

14.72
8.44
4.57

15.10
8.69
4.71

15.58
8.87
4.82

15.38
9.01
4.85

17.56

18.46

19.44

20.78

22.10

22.77

23.50

24.00

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.1
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
28.3

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
40.66
Analgesics (EUR per capita)
10.66
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
13.85
Digestive Remedies (EUR per capita)
7.08
Medicated Skin Care (EUR per capita)
3.94
Vitamins and Dietary Supplements
(EUR per capita)
16.66
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.116

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,643
94

3,880
158

3,917
237

3,999
316

4,004
351

4,098
399

4,155
438

4,199
471

4,237
501

4,275
528

26.86
11,036.19

19

24

23

24

22

24

23

22

22

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
1,013
1,141
Package holidays consumer
expenditure (EUR per capita)
101.88
112.59

2,367

2,281

2,430

2,614

2,732

2,984

3,209

3,122

3,268

222.47

229.63

220.25

233.76

250.24

259.93

281.91

300.81

290.46

301.86

196.29

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
590
711
901
Hotels and other accommodation
consumer expenditure (EUR per capita) 59.29
70.19
87.39

864

870

824

860

879

931

844

927

57.14

83.44

83.64

78.88

81.85

83.05

87.28

78.54

85.61

44.38

1990
Satellite TV and Cable TV households
Cable TV households (000)
3,370
Satellite TV households (000)
5
Cinema attendances
Cinema attendances (million)

17

Source: Euromonitor International from Council of Europe

200

Euromonitor International 2011

Section 3 Country snapshots Belgium

Consumer Technology

Table: 3.117

1990

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

2.6

11.8

25.5

40.6

48.0

56.4

60.8

63.4

67.6

67.4

66.5

68.0

66.3

65.5

65.4

64.2

63.7

63.0

15.4

30.4

36.6

51.9

60.7

68.7

73.7

77.0

79.2

12.2

15.6

16.1

16.5

16.9

17.2

17.3

17.2

17.1

16.9

320.81

0.2

1.8

72.9

80.7

86.0

88.0

90.0

91.6

92.9

93.7

94.3

58,454.81

100

4,757

5,153

5,581

6,229

6,721

7,295

7,546

8,113

8,407

Broadband internet-enabled households

Broadband internet-enabled
households (% of households)

CD player and DVD player/recorder households

CD player households (% of
households)
24.4
56.5
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
4.0
Mobile telephone households
Mobile telephone households (% of
households)
Internet users
Internet users (000)

% change
1990-2010

1995

157.98

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.118

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

76.1

82.0

82.8

84.1

85.2

86.3

87.3

88.2

88.9

89.5

89.9

1,371

1,397

1,463

1,520

1,662

1,784

1,852

1,677

1,823

97.76

559

573

604

633

694

748

778

682

769

147.87

306

293

281

261

272

278

277

162

276

20.83

238

257

289

323

364

402

425

420

427

370.36

269

274

289

303

332

357

372

414

350

19.90

133.03

134.95

140.76

145.47

158.08

168.59

173.66

155.99

168.33

81.70

54.25

55.32

58.10

60.56

66.03

70.64

72.94

63.40

71.03

127.74

29.66

28.33

27.06

25.01

25.84

26.25

25.98

15.04

25.51

11.02

23.06

24.83

27.82

30.94

34.65

37.95

39.88

39.07

39.46

332.17

26.07

26.46

27.77

28.96

31.56

33.75

34.85

38.47

32.33

10.16

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
922
1,099
Rail travel consumer expenditure
(EUR million)
310
404
Buses, coaches and taxis consumer
expenditure (EUR million)
229
77
Air travel consumer expenditure (EUR
million)
91
230
Other travel consumer expenditure
(EUR million)
292
388
Transport services per capita consumer expenditure
Transport services consumer
expenditure (EUR per capita)
92.64
108.50
Rail travel consumer expenditure
(EUR per capita)
31.19
39.85
Buses, coaches and taxis consumer
expenditure (EUR per capita)
22.98
7.64
Air travel consumer expenditure (EUR
per capita)
9.13
22.71
Other travel consumer expenditure
(EUR per capita)
29.35
38.31

18.13

Source: Euromonitor International from national statistics

Money

Table: 3.119

1990
Annual savings and savings ratio
Annual savings (EUR million)
16,701
Savings ratio (% of disposable
income)
15.5

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

26,849

27,856

26,777

24,891

25,068

28,252

29,977

31,968

36,489

37,828

126.50

19.6

16.7

15.9

14.5

14.1

15.0

15.2

15.4

17.3

17.4

12.16

108,106

122,790

135,772

151,990

169,859

186,359

204,493

219,137

230,670

93,259

107,478

119,532

134,046

149,894

163,503

180,121

193,885

203,993

14,847

15,312

16,240

17,944

19,965

22,856

24,372

25,252

26,677

11,863

12,122

12,651

12,672

13,181

14,422

14,972

15,271

15,521

225

313

381

489

582

754

926

1,094

1,173

Consumer lending by category

Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

201

World Consumer Lifestyles Databook 2011

Bolivia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.120

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

643
1,124
656
1,026
646
1,079
1,079
970
252

715
1,258
728
1,107
722
1,226
1,216
1,101
305

726
1,401
859
1,287
815
1,393
1,473
1,334
381

738
1,405
875
1,319
833
1,421
1,512
1,371
393

749
1,410
888
1,352
852
1,450
1,551
1,409
404

757
1,416
898
1,385
873
1,483
1,589
1,447
415

761
1,425
906
1,417
894
1,517
1,627
1,487
427

760
1,437
911
1,449
918
1,555
1,665
1,528
439

756
1,449
915
1,477
942
1,594
1,703
1,570
452

751
1,460
920
1,502
967
1,635
1,740
1,615
465

747
1,468
927
1,523
992
1,677
1,778
1,661
480

% change
1990-2010
16.18
30.55
41.26
48.44
53.41
55.35
64.70
71.30
90.25

Source: National statistical offices/Euromonitor International

People

Table: 3.121

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
6,671
0-14 yrs (000)
2,731
15-64 yrs (000)
3,687
65+ yrs (000)
252

7,484
3,036
4,144
305

8,662
3,382
4,898
381

8,835
3,425
5,018
393

9,009
3,464
5,141
404

9,182
3,498
5,269
415

9,354
3,525
5,401
427

9,524
3,547
5,538
439

9,694
3,564
5,679
452

9,863
3,577
5,820
465

10,031
3,590
5,961
480

50.37
31.43
61.68
90.25

Male population by age at January 1st

Male population by age at January
1st (000)
3,304
0-14 yrs (000)
1,383
15-64 yrs (000)
1,807
65+ yrs (000)
114

3,717
1,543
2,037
137

4,312
1,723
2,419
170

4,400
1,745
2,479
175

4,488
1,765
2,542
180

4,575
1,783
2,607
185

4,661
1,797
2,675
190

4,747
1,808
2,744
195

4,833
1,816
2,816
201

4,918
1,823
2,888
207

5,003
1,830
2,960
213

51.40
32.30
63.76
87.15

Female population by age at January 1st

Female population by age at January
1st (000)
3,366
0-14 yrs (000)
1,348
15-64 yrs (000)
1,880
65+ yrs (000)
138

3,767
1,493
2,107
168

4,349
1,659
2,480
211

4,436
1,680
2,538
218

4,522
1,699
2,599
224

4,607
1,715
2,662
230

4,692
1,729
2,727
237

4,777
1,739
2,794
244

4,861
1,747
2,863
251

4,945
1,754
2,932
259

5,028
1,760
3,001
267

49.37
30.54
59.68
92.79

Ethnic groups
Mestizo (000)
European (000)
Aymara (000)
Quechua (000)

1,868
1,134
1,668
2,001

2,197
1,398
1,822
2,066

2,708
1,821
2,030
2,103

2,783
1,884
2,060
2,108

2,860
1,947
2,091
2,112

2,935
2,010
2,121
2,116

3,010
2,072
2,151
2,121

3,084
2,133
2,181
2,126

3,157
2,195
2,211
2,131

3,231
2,256
2,241
2,135

3,304
2,316
2,270
2,141

76.91
104.24
36.12
6.97

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,289
92
231
4,058

2,639
121
255
4,469

3,189
169
285
5,019

3,279
175
288
5,093

3,368
182
292
5,168

3,458
188
295
5,241

3,544
195
299
5,317

3,632
201
302
5,389

3,721
207
306
5,460

3,805
213
309
5,535

3,890
219
313
5,609

69.93
138.78
35.18
38.21

Marriage and divorce rates, and age at first marriage

First marriage: average age of men
(years)
23
24
23
First marriage: average age of women
(a)
(years)
20
21
21

23

23

23

23

23

23

23

23

-1.44

21

21

21

21

21

21

20

20

0.68

5,590
3,246

5,743
3,267

5,896
3,286

6,050
3,303

6,205
3,319

6,361
3,333

6,518
3,345

6,675
3,356

80.05
13.25

50.37

1,213,012
704,889
807,497
534,955
212,449
205,367
148,216
138,334
106,471
83,513

1,263,931
734,470
814,951
543,818
222,281
207,690
154,749
141,065
113,377
86,170

1,316,025
764,733
821,413
552,471
232,512
210,048
161,474
143,807
120,289
88,842

1,368,002
795,631
826,894
560,875
243,102
212,395
168,376
146,543
127,242
91,525

1,421,058
825,951
831,480
568,423
254,032
214,700
175,452
149,269
134,286
94,223

1,474,683
857,174
835,223
576,424
265,261
216,916
182,693
151,969
141,473
96,930

1,528,809
888,237
839,191
584,513
276,475
219,098
189,947
154,673
148,758
99,650

1,582,836
919,352
843,448
592,518
287,680
221,378
197,192
157,418
155,977
102,384

157.42
157.96
20.14
62.90
139.98
25.68
143.35
47.24
444.89
95.17

Urban and rural population, and population density

Urban population (000)
3,707
4,446
5,439
Rural population (000)
2,963
3,039
3,223
Population density (persons per sq
km)
6
7
8
Population of major cities
Santa Cruz (Number)
El Alto (Number)
La Paz (Number)
Cochabamba (Number)
Sucre (Number)
Oruro (Number)
Tarija (Number)
Potosi (Number)
Sacaba (Number)
Montero (Number)

614,885
356,398
702,032
363,740
119,877
176,140
81,033
106,911
28,625
52,459

827,616
482,917
732,569
440,865
150,064
190,350
103,950
118,785
52,675
63,822

1,162,801
676,034
799,075
525,925
203,052
203,122
141,888
135,632
99,541
80,885

Source: Euromonitor International from national statistics/UN

Notes: (a) It includes marriage and living with first partner

202

Euromonitor International 2011

Section 3 Country snapshots Bolivia

House and Home

Table: 3.122

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
850
1,044
Over US$5,000 (000)
231
329
Over US$15,000 (000)
38
61
Over US$35,000 (000)
8
13
Over US$55,000 (000)
5
7

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,277
363
64
15
9

1,302
353
60
14
8

1,357
368
64
17
10

1,428
394
69
18
10

1,560
461
80
18
11

1,756
565
97
23
14

1,933
733
142
33
19

2,031
806
162
36
21

2,108
845
171
39
22

147.92
265.90
352.87
355.79
342.82

Households by number of persons

1 person (000)
166
2 persons (000)
183
3 persons (000)
204
4 persons (000)
214
5 persons (000)
194
6+ persons (000)
405

165
194
247
266
244
453

186
244
307
342
317
548

204
271
310
347
322
565

225
304
313
352
327
580

250
342
315
355
330
597

274
381
316
357
332
612

300
422
316
359
334
627

325
464
317
361
336
642

351
507
317
362
337
656

377
552
316
363
339
670

126.79
201.26
54.88
69.45
74.31
65.63

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

166
74
525
215
386

165
89
630
243
442

186
108
757
330
564

204
109
775
340
592

225
111
788
348
628

250
112
798
356
671

274
113
813
370
702

300
114
822
381
741

325
116
843
396
764

351
117
863
409
790

377
119
880
422
819

126.79
60.90
67.63
95.78
112.13

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

982
41
941
264
120

1,060
56
1,004
368
140

1,396
94
1,302
392
157

1,455
100
1,355
404
162

1,518
107
1,412
416
167

1,586
114
1,472
430
172

1,653
121
1,532
443
177

1,722
129
1,593
455
182

1,790
137
1,653
468
187

1,858
144
1,714
481
192

1,926
152
1,774
493
197

96.14
273.04
88.47
86.57
63.97

Households by type of dwelling

Apartment (000)
418
Other (000)
220

444
274

520
359

538
372

559
387

581
403

602
418

624
434

645
449

667
464

688
480

64.61
118.21

Household running costs

Household running costs (Bvs million)
Electricity (Bvs million)
Gas (Bvs million)
Solid Fuels (Bvs million)
Liquid Fuels (Bvs million)

254
161
1
21
71

926
691
3
3
229

1,805
1,143
4
5
653

1,899
1,195
5
5
694

2,136
1,336
5
6
789

2,368
1,464
5
6
894

2,729
1,671
5
8
1,044

3,165
1,918
6
9
1,232

3,748
2,240
6
11
1,491

4,080
2,399
6
12
1,663

4,346
2,533
6
12
1,794

1,610.98
1,473.23
531.20
-41.22
2,427.24

Household durable ownership

Colour TV Set (% of households)
33.3
Dishwasher (% of households)
0.0
Freezer (% of households)
0.4
Microwave Oven (% of households)
0.0
Personal Computer (% of households)
1.4
Refrigerator (% of households)
42.4
Telephone (% of households)
20.0
Tumble Drier (% of households)
0.7
Vacuum Cleaner (% of households)
2.8
Washing Machine (% of households)
4.8

39.6
0.0
1.4
0.3
3.5
28.7
19.6
1.6
6.7
8.5

47.0
0.0
4.9
2.2
7.1
28.3
24.7
3.2
15.0
15.0

48.0
0.0
5.9
2.7
7.3
29.8
25.2
3.4
16.4
15.7

48.8
0.0
6.9
3.2
8.7
31.2
25.7
3.6
17.8
16.5

49.7
0.1
7.8
3.8
12.1
32.7
26.1
3.8
19.0
17.2

50.3
0.1
8.5
4.3
12.9
33.0
26.6
4.0
20.3
18.1

51.0
0.2
9.1
4.8
13.8
33.3
27.0
4.2
21.6
18.9

51.6
0.3
9.7
5.3
14.7
33.6
27.4
4.5
22.7
19.8

52.1
0.5
10.1
5.8
15.7
33.9
27.7
4.7
23.9
20.6

52.7
0.7
10.5
6.2
16.8
34.3
28.0
4.9
25.0
21.4

58.11
2,298.12
18,122.45
1,100.46
-19.18
40.15
583.51
799.91
345.77

Source: Euromonitor International from national statistics

www.euromonitor.com

203

World Consumer Lifestyles Databook 2011

Income

Table: 3.123

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (Bvs
per capita)
2,195.42
4,024.64
5,978.59
Gross income (annual, constant) (Bvs
per capita)
5,510.93
6,456.00
7,991.54
Disposable income (annual, current)
(Bvs per capita)
1,967.81
3,632.06
5,402.56
Disposable income (annual, constant)
(Bvs per capita)
4,939.59
5,826.26
7,221.57

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

6,165.94

6,509.95

6,900.68

7,637.79

8,480.88

9,585.72

10,002.76

10,272.63

367.91

8,135.84

8,386.50

8,596.82

9,294.78

9,667.41

9,755.59

10,021.58

10,272.63

86.40

5,575.40

5,886.79

6,239.49

6,906.24

7,661.29

8,664.34

9,041.30

9,289.92

372.09

7,356.63

7,583.71

7,773.12

8,404.52

8,733.16

8,817.89

9,058.31

9,289.92

88.07

Gross income (annual, current) by age

Aged 15-19 (Bvs)
3,236
Aged 20-24 (Bvs)
4,056
Aged 25-29 (Bvs)
4,180
Aged 30-34 (Bvs)
4,003
Aged 35-39 (Bvs)
3,953
Aged 40-44 (Bvs)
4,041
Aged 45-49 (Bvs)
4,071
Aged 50-54 (Bvs)
3,853
Aged 55-59 (Bvs)
3,417
Aged 60-64 (Bvs)
3,083
Aged 65+ (Bvs)
2,665

5,697
7,129
7,478
7,329
7,324
7,491
7,548
7,214
6,514
5,920
5,137

7,852
9,614
10,407
10,673
10,922
11,183
11,247
10,904
10,177
9,441
8,342

8,026
9,805
10,641
10,952
11,226
11,497
11,571
11,246
10,537
9,793
8,658

8,335
10,215
11,149
11,535
11,858
12,153
12,231
11,896
11,160
10,368
9,142

8,675
10,671
11,721
12,202
12,583
12,902
12,975
12,614
11,837
10,985
9,653

9,459
11,650
12,853
13,437
13,887
14,248
14,336
13,959
13,126
12,185
10,687

10,287
12,733
14,137
14,861
15,403
15,815
15,913
15,501
14,586
13,522
11,809

11,393
14,125
15,754
16,634
17,281
17,757
17,881
17,448
16,453
15,254
13,294

11,700
14,555
16,332
17,340
18,061
18,558
18,665
18,194
17,144
15,867
13,766

11,825
14,734
16,608
17,711
18,490
19,011
19,129
18,671
17,625
16,308
14,118

265.38
263.26
297.33
342.46
367.73
370.50
369.90
384.54
415.78
428.91
429.77

Gross income (annual, constant) by age

Aged 15-19 (Bvs)
12,216
Aged 20-24 (Bvs)
15,310
Aged 25-29 (Bvs)
15,777
Aged 30-34 (Bvs)
15,109
Aged 35-39 (Bvs)
14,922
Aged 40-44 (Bvs)
15,252
Aged 45-49 (Bvs)
15,367
Aged 50-54 (Bvs)
14,546
Aged 55-59 (Bvs)
12,899
Aged 60-64 (Bvs)
11,639
Aged 65+ (Bvs)
10,060

12,248
15,326
16,078
15,757
15,747
16,105
16,228
15,510
14,006
12,729
11,045

12,155
14,883
16,110
16,522
16,907
17,311
17,410
16,880
15,754
14,614
12,913

12,024
14,688
15,940
16,405
16,816
17,223
17,333
16,847
15,785
14,670
12,970

11,956
14,652
15,991
16,546
17,008
17,432
17,543
17,063
16,008
14,871
13,112

11,806
14,522
15,952
16,606
17,124
17,559
17,658
17,168
16,109
14,950
13,137

12,344
15,203
16,773
17,536
18,123
18,594
18,709
18,216
17,130
15,901
13,947

12,350
15,286
16,971
17,840
18,491
18,986
19,104
18,610
17,510
16,233
14,176

11,997
14,874
16,590
17,517
18,198
18,700
18,830
18,374
17,326
16,064
13,999

11,921
14,830
16,641
17,668
18,403
18,910
19,019
18,539
17,469
16,167
14,027

11,825
14,734
16,608
17,711
18,490
19,011
19,129
18,671
17,625
16,308
14,118

-3.20
-3.77
5.26
17.22
23.91
24.64
24.49
28.36
36.64
40.12
40.35

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.124

1990
Consumer expenditure by category
Consumer expenditure by category
(Bvs million)
11,874
Food and non-alcoholic beverages
(Bvs million)
4,105
Alcoholic beverages and tobacco (Bvs
million)
278
Clothing and footwear (Bvs million)
813
Housing (Bvs million)
1,289
Household goods and services (Bvs
million)
844
Health goods and medical services
(Bvs million)
345
Transport (Bvs million)
1,823
Communications (Bvs million)
82
Leisure and recreation (Bvs million)
431
Education (Bvs million)
469
Hotels and catering (Bvs million)
1,099
Miscellaneous goods and services
(Bvs million)
296

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

24,455

41,956

44,074

47,408

51,218

57,754

65,283

75,247

79,929

83,411

602.47

8,100

12,606

13,067

13,956

14,940

16,729

18,679

21,388

22,550

23,369

469.28

634
1,379
2,575

902
1,622
4,471

993
1,789
4,709

1,059
1,890
5,127

1,138
1,986
5,595

1,275
2,195
6,379

1,415
2,411
7,284

1,614
2,716
8,526

1,708
2,820
9,180

1,763
2,873
9,693

534.28
253.36
651.96

1,647

2,705

2,845

3,084

3,367

3,817

4,338

5,063

5,436

5,723

578.03

674
4,307
364
800
1,031
2,266

1,306
8,150
1,337
1,130
2,152
3,981

1,384
8,611
1,459
1,144
2,270
4,154

1,510
9,277
1,581
1,219
2,478
4,450

1,652
10,050
1,759
1,291
2,702
4,799

1,878
11,350
2,024
1,436
3,069
5,402

2,159
12,840
2,357
1,614
3,522
6,098

2,534
14,708
2,740
1,858
4,116
7,003

2,739
15,606
2,903
1,966
4,434
7,416

2,905
16,260
3,040
2,053
4,695
7,719

741.91
791.92
3,606.89
376.31
901.15
602.33

678

1,594

1,648

1,775

1,938

2,201

2,567

2,979

3,170

3,320

1,021.67

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.125

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,916
1,647
1,270
373
515

3,323
1,873
1,449
346
474

3,713
2,038
1,675
340
473

3,878
2,124
1,754
330
453

4,078
2,231
1,847
347
476

4,219
2,321
1,898
338
448

4,449
2,444
2,005
343
452

4,673
2,578
2,096
348
462

4,869
2,688
2,181
354
467

5,038
2,778
2,260
358
467

5,255
2,889
2,367
362
471

80.21
75.45
86.38
-2.79
-8.56

100
51
49

72
36
35

217
92
125

200
89
111

178
83
95

241
109
132

237
116
121

254
121
133

267
131
136

308
150
157

294
145
149

193.75
185.06
202.71

3.3

2.1

5.5

4.9

4.2

5.4

5.1

5.2

5.2

5.8

5.3

59.67

3.0

1.9

4.3

4.0

3.6

4.5

4.5

4.5

4.6

5.1

4.8

59.50

3.7

2.4

6.9

6.0

4.9

6.5

5.7

6.0

5.9

6.5

5.9

58.72

Source: International Labour Organisation/Euromonitor International

204

Euromonitor International 2011

Section 3 Country snapshots Bolivia

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)

Table: 3.126

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

159
1,279
455

185
1,508
574

224
1,718
997

225
1,736
1,049

236
1,754
1,046

237
1,760
1,044

241
1,757
1,043

238
1,763
1,052

242
1,822
1,058

243
1,848
1,064

244
1,864
1,071

6
13

6
13

6
13

6
13

6
13

6
13

5
17

5
17

5
17

311

338

346

348

350

353

358

365

372

176

203

% change
1990-2010
53.54
45.76
135.29

111.65

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.127

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (Bvs
million)
3,884
7,624
Bread and cereals (Bvs million)
945
1,749
Meat (Bvs million)
1,042
2,313
Fish and seafood (Bvs million)
1
2
Milk, cheese and eggs (Bvs million)
487
904
Oils and fats (Bvs million)
93
186
Fruit (Bvs million)
481
944
Vegetables (Bvs million)
496
879
Sugar and confectionery (Bvs million)
228
391
Other foods (Bvs million)
111
256

11,679
2,589
3,668
3
1,553
351
1,353
1,302
535
326

12,148
2,601
3,855
3
1,617
401
1,411
1,367
561
332

12,979
2,696
4,145
3
1,747
458
1,511
1,462
615
342

13,884
2,798
4,465
3
1,889
521
1,618
1,563
673
354

15,536
3,061
5,017
4
2,132
608
1,812
1,750
767
385

17,304
3,324
5,609
5
2,389
724
2,016
1,944
873
419

19,774
3,700
6,425
6
2,750
884
2,302
2,222
1,023
463

20,809
3,806
6,772
6
2,924
980
2,424
2,327
1,096
475

21,569
3,854
7,029
7
3,054
1,059
2,513
2,412
1,159
483

455.32
307.78
574.52
621.84
527.14
1,038.18
422.49
386.27
408.20
335.04

1,374.91
294.44
436.28
0.34

1,440.70
299.24
460.14
0.33

1,512.03
304.70
486.26
0.32

1,660.90
327.29
536.32
0.45

1,816.76
349.02
588.95
0.51

2,039.83
381.71
662.82
0.60

2,109.85
385.91
686.59
0.66

2,150.23
384.17
700.69
0.72

269.29
171.18
348.56
380.03

183.02
45.36
159.72
154.74

193.97
50.87
167.76
162.23

205.76
56.71
176.16
170.22

227.88
64.96
193.77
187.04

250.85
76.03
211.66
204.10

283.67
91.18
237.47
229.17

296.46
99.37
245.73
235.92

304.48
105.53
250.55
240.45

317.05
656.89
247.46
223.38

63.46
37.55

68.23
37.93

73.34
38.56

82.02
41.18

91.64
43.98

105.50
47.73

111.09
48.12

115.51
48.14

237.95
189.30

1990

Food per capita consumer expenditure by category

Food consumer expenditure (Bvs per
capita)
582.26
1,018.69
1,348.42
Bread and cereals (Bvs per capita)
141.67
233.69
298.85
Meat (Bvs per capita)
156.21
309.05
423.43
Fish and seafood (Bvs per capita)
0.15
0.27
0.35
Milk, cheese and eggs (Bvs per
capita)
73.01
120.79
179.24
Oils and fats (Bvs per capita)
13.94
24.85
40.56
Fruit (Bvs per capita)
72.11
126.13
156.24
Vegetables (Bvs per capita)
74.36
117.45
150.35
Sugar and confectionery (Bvs per
capita)
34.18
52.24
61.71
Other foods (Bvs per capita)
16.64
34.21
37.67
Catering consumer expenditure
Catering consumer expenditure (Bvs
million)
751
Catering consumer expenditure (Bvs
per capita)
112.58

1,584

2,878

2,999

3,262

3,551

3,976

4,491

5,148

5,439

5,647

651.94

211.65

332.25

339.46

362.05

386.78

425.01

471.53

531.09

551.44

562.97

400.04

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.128

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Bvs million)
210
462
656
Beer (Bvs million)
130
299
447
Spirits (Bvs million)
56
122
156
Wine (Bvs million)
24
41
52

725
496
173
56

773
530
184
59

830
575
190
64

931
649
212
70

1,035
726
232
77

1,181
832
260
88

1,248
884
271
93

1,287
916
275
95

512.81
604.68
391.82
297.48

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Bvs per capita)
31.48
61.73
75.70
82.01
Beer (Bvs per capita)
19.49
39.95
51.66
56.10
Spirits (Bvs per capita)
8.40
16.30
18.03
19.57
Wine (Bvs per capita)
3.60
5.48
6.01
6.33

85.81
58.83
20.46
6.52

90.40
62.65
20.74
7.02

99.52
69.34
22.66
7.52

108.66
76.19
24.36
8.11

121.80
85.84
26.84
9.12

126.54
89.62
27.47
9.45

128.29
91.33
27.46
9.51

307.52
368.62
227.06
164.32

919
424

976
432

1,056
487

1,193
567

1,375
699

1,613
887

1,741
1,008

1,800
1,076

714.56
2,051.96

496

544

569

627

676

726

733

724

323.51

108.37

115.03

127.57

144.38

166.42

176.51

179.46

441.69

47.99

53.03

60.59

73.44

91.50

102.22

107.27

1,331.07

60.38

62.00

66.98

70.94

74.92

74.29

72.20

181.64

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Bvs million)
221
476
927
Coffee, tea and cocoa (Bvs million)
50
108
425
Mineral waters, soft drinks, fruit
and vegetable juices (Bvs million)
171
368
501

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Bvs per capita)
33.13
63.60
107.01
104.07
Coffee, tea and cocoa (Bvs per
capita)
7.50
14.43
49.12
47.96
Mineral waters, soft drinks, fruit
and vegetable juices (Bvs per capita)
25.64
49.17
57.90
56.10
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

205

World Consumer Lifestyles Databook 2011

Smoking

Table: 3.129

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Bvs
million)
68
Tobacco consumer expenditure (Bvs
per capita)
10.19

172

246

269

286

307

344

380

433

460

476

600.60

22.98

28.43

30.43

31.74

33.48

36.80

39.87

44.68

46.65

47.49

365.90

23.2
34.4
12.5

23.2
34.0
12.7

23.0
33.7
12.9

23.0
33.3
13.1

22.9
33.1
13.2

22.9
32.8
13.4

22.9
32.7
13.6

23.1
32.7
13.9

23.1
32.5
14.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.130

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Bvs million)
76
Personal care consumer expenditure
(Bvs per capita)
11.39

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

143

350

376

414

455

522

607

724

790

841

1,007.14

19.11

40.45

42.53

46.00

49.58

55.76

63.69

74.72

80.13

83.88

636.26

723
40
112
173
73
75

781
42
123
175
77
85

868
46
137
181
84
96

977
49
149
189
91
106

1,077
56
162
205
101
118

1,135
59
169
215
107
124

1,203
63
182
225
116
133

86.68
4.61
13.64
19.40
8.60
9.49

94.52
4.98
14.91
19.76
9.13
10.43

104.45
5.25
15.90
20.22
9.77
11.35

113.03
5.83
17.04
21.57
10.58
12.37

117.04
6.09
17.40
22.20
11.04
12.82

122.02
6.42
18.41
22.81
11.77
13.50

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (BOB million)
703
Colour cosmetics (BOB million)
38
Fragrances (BOB million)
106
Hair care (BOB million)
160
Mens grooming (BOB million)
69
Skin care (BOB million)
67

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (BOB per capita)
81.22
81.79
Colour cosmetics (BOB per capita)
4.33
4.57
Fragrances (BOB per capita)
12.29
12.70
Hair care (BOB per capita)
18.43
19.56
Mens grooming (BOB per capita)
8.00
8.25
Skin care (BOB per capita)
7.68
8.50
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.131

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Bvs million)
644
1,031
1,178
Clothing materials (Bvs million)
34
72
94
Garments (Bvs million)
589
929
1,035
Other clothing (Bvs million)
10
19
25
Clothing, cleaning, repair and hire
(Bvs million)
11
11
24
Footwear (Bvs million)
169
348
443

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,318
106
1,158
27

1,389
112
1,220
28

1,456
118
1,277
30

1,606
130
1,407
34

1,759
145
1,537
37

1,973
164
1,719
41

2,042
172
1,775
43

2,065
175
1,791
43

220.69
415.30
204.10
332.04

27
471

29
501

31
531

35
589

40
652

48
743

52
778

56
808

406.35
377.88

154.15
12.39
135.47
3.10

158.56
12.85
139.12
3.24

171.67
13.91
150.46
3.59

184.68
15.18
161.41
3.86

203.51
16.94
177.34
4.28

207.00
17.42
179.96
4.33

205.89
17.47
178.56
4.31

113.26
242.68
102.22
187.31

3.21
55.62

3.35
57.79

3.70
62.94

4.24
68.47

4.96
76.65

5.29
78.92

5.55
80.51

236.72
217.79

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Bvs per capita)
96.54
137.76
136.02
149.20
Clothing materials (Bvs per capita)
5.10
9.62
10.86
11.99
Garments (Bvs per capita)
88.30
124.13
119.49
131.10
Other clothing (Bvs per capita)
1.50
2.54
2.89
3.05
Clothing, cleaning, repair and hire
(Bvs per capita)
1.65
1.47
2.77
3.05
Footwear (Bvs per capita)
25.34
46.50
51.20
53.28
Source: National statistical offices/OECD/Eurostat/Euromonitor International

206

Euromonitor International 2011

Section 3 Country snapshots Bolivia

Health and Wellness

Table: 3.132

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2.92

40.39

60.00

51.22

55.40

55.19

61.91

68.54

90.00

119.01

147.56

4,953.95

45.8

63.8

62.8

66.2

67.1

71.8

70.0

69.2

63.5

62.7

60.7

32.40

54.2

36.2

37.2

33.8

32.9

28.2

30.0

30.8

36.5

37.3

39.3

-27.40

Healthy life expectancy at birth

Total population (years)
59
Males (years)
57
Females (years)
61

61
59
63

64
62
66

64
62
66

64
62
67

65
63
67

65
63
67

65
63
68

66
64
68

66
64
68

66
64
69

12.87
12.49
13.21

16.5

20.5

21.6

22.7

23.9

25.0

25.9

26.7

27.3

27.8

83.53

37.1

37.9

38.0

38.1

38.3

38.4

38.5

38.6

38.8

38.9

6.28

61
12

58
12

64
13

68
13

73
14

79
16

91
19

104
22

117
25

16
15
12

15
15
12

17
16
13

18
17
15

19
19
16

20
18
18

22
20
21

26
23
24

29
25
27

14

16

21

24

28

32

39

44

49

6.53
1.34

7.06
1.40

7.39
1.39

7.80
1.48

8.34
1.71

9.37
2.01

10.57
2.25

11.67
2.51

1.70
1.65
1.30

1.84
1.79
1.44

1.94
1.85
1.59

1.99
1.99
1.69

2.10
1.90
1.89

2.32
2.03
2.16

2.61
2.32
2.43

2.90
2.52
2.70

1.81

2.31

2.66

3.01

3.34

4.07

4.45

4.86

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
15.1
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
36.6

Consumer health (selected) retail sales by category

Consumer health retail sales (BOB
million)
Analgesics (BOB million)
Cough, Cold and Allergy (Hay Fever)
Remedies (BOB million)
Digestive Remedies (BOB million)
Medicated Skin Care (BOB million)
Vitamins and Dietary Supplements
(BOB million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (BOB
per capita)
7.00
Analgesics (BOB per capita)
1.43
Cough, Cold and Allergy (Hay Fever)
Remedies (BOB per capita)
1.86
Digestive Remedies (BOB per capita)
1.78
Medicated Skin Care (BOB per capita)
1.36
Vitamins and Dietary Supplements
(BOB per capita)
1.66
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.133

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

25
0

51
5

70
7

88
9

104
11

119
13

135
15

151
18

168
20

185
23

6,687.12

Package holidays consumer expenditure

Package holidays consumer
expenditure (Bvs million)
65
86
Package holidays consumer
expenditure (Bvs per capita)
9.74
11.49

73

70

73

76

87

98

113

121

125

92.44

8.44

7.92

8.07

8.32

9.31

10.28

11.64

12.24

12.47

27.97

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Bvs million)
348
682
1,103
Hotels and other accommodation
consumer expenditure (Bvs per capita) 52.17
91.13
127.35

1,154

1,189

1,248

1,426

1,607

1,855

1,978

2,072

495.27

130.65

131.93

135.88

152.48

168.68

191.35

200.51

206.52

295.86

Satellite TV and Cable TV households

Cable TV households (000)
3
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.134

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.3

0.5

0.6

1.3

2.3

3.6

5.1

6.8

8.6

13.0

13.2

13.0

12.8

12.8

12.5

12.4

12.3

12.1

0.4

0.7

1.2

2.0

3.0

4.3

5.7

7.3

8.8

CD player and DVD player/recorder households

CD player households (% of
households)
1.0
5.4
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.4

2.0

2.6

2.7

2.7

2.8

2.7

2.7

2.7

2.7

2.6

Mobile telephone households

Mobile telephone households (% of
households)

0.0

16.0

18.4

20.8

23.1

25.3

27.4

29.5

31.4

33.3

270

310

400

480

580

1,000

1,193

1,103

1,329

Internet users
Internet users (000)

0.0

% change
1990-2010

1,124.58

586.87

Source: National statistical offices/Euromonitor International

www.euromonitor.com

207

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.135

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7.1

9.2

12.5

12.3

12.5

13.0

13.8

14.7

15.6

16.0

16.4

131.87

5,339

5,628

6,043

6,530

7,366

8,342

9,526

10,076

10,464

743.86

393

417

450

487

550

625

715

758

789

786.97

4,094

4,331

4,682

5,070

5,725

6,500

7,429

7,865

8,191

799.12

662

671

699

746

839

939

1,073

1,130

1,153

658.38

190

209

211

227

253

278

309

323

331

275.91

636.95

670.81

711.14

787.53

875.80

982.67

1,021.66

1,043.17

461.17

47.17

49.98

53.03

58.79

65.64

73.78

76.81

78.70

489.84

490.24

519.75

552.15

612.05

682.42

766.33

797.46

816.58

497.92

75.90

77.63

81.22

89.65

98.57

110.69

114.60

114.92

404.33

23.64

23.44

24.73

27.04

29.17

31.87

32.78

32.98

149.98

Transport services consumer expenditure

Transport services consumer
expenditure (Bvs million)
1,240
2,557
Rail travel consumer expenditure
(Bvs million)
89
179
Buses, coaches and taxis consumer
expenditure (Bvs million)
911
1,906
Air travel consumer expenditure (Bvs
million)
152
332
Other travel consumer expenditure
(Bvs million)
88
140

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Bvs per capita)
185.89
341.66
616.43
Rail travel consumer expenditure
(Bvs per capita)
13.34
23.92
45.42
Buses, coaches and taxis consumer
expenditure (Bvs per capita)
136.57
254.67
472.66
Air travel consumer expenditure (Bvs
per capita)
22.79
44.36
76.39
Other travel consumer expenditure
(Bvs per capita)
13.19
18.71
21.96
Source: Euromonitor International from national statistics

Money

Table: 3.136

1990
Annual savings and savings ratio
Annual savings (Bvs million)
1,283
Savings ratio (% of disposable
income)
9.8

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,792

5,026

5,376

5,834

6,299

7,105

7,953

9,019

9,485

9,962

676.18

10.3

10.7

10.9

11.0

11.0

11.0

10.9

10.7

10.6

10.7

9.33

30,700

29,250

28,515

28,494

31,275

34,694

40,829

36,097

45,329

17,047

15,976

14,535

14,861

15,953

17,971

21,381

20,716

27,228

13,653

13,274

13,980

13,634

15,322

16,723

19,448

15,381

18,102

200

254

303

379

425

489

565

626

684

78

90

94

116

211

265

294

306

335

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

208

Euromonitor International 2011

Section 3 Country snapshots Brazil

Brazil

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.137

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

10,721
22,096
13,713
21,218
14,502
25,745
28,654
23,958
8,386

10,181
20,886
14,742
23,524
15,208
26,693
32,893
28,043
10,022

10,681
20,478
13,468
25,270
17,859
30,552
36,273
35,695
12,799

10,637
20,644
13,369
25,046
18,123
31,135
36,585
37,016
13,244

10,519
20,812
13,364
24,679
18,163
31,554
36,929
38,344
13,695

10,345
20,944
13,412
24,289
18,108
31,851
37,335
39,647
14,151

10,130
21,007
13,483
23,988
17,989
32,015
37,819
40,910
14,612

9,885
20,982
13,563
23,740
17,777
32,078
38,353
42,135
15,084

9,619
20,845
13,672
23,539
17,506
31,935
39,005
43,321
15,573

9,347
20,591
13,802
23,392
17,248
31,658
39,708
44,468
16,090

9,084
20,236
13,928
23,347
16,990
31,321
40,435
45,578
16,641

% change
1990-2010
-15.27
-8.42
1.56
10.03
17.16
21.66
41.12
90.24
98.44

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to all kinds of pensions

People

Table: 3.138

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
149,570
0-14 yrs (000)
52,847
15-64 yrs (000)
90,204
65+ yrs (000)
6,520

161,692
53,017
100,709
7,967

179,123
51,689
117,210
10,224

181,537
51,604
119,313
10,621

183,864
51,491
121,356
11,017

186,075
51,377
123,294
11,403

188,158
51,258
125,122
11,779

190,120
51,084
126,886
12,150

191,972
50,820
128,625
12,526

193,734
50,455
130,361
12,918

195,423
50,004
132,084
13,335

30.66
-5.38
46.43
104.54

Male population by age at January 1st

Male population by age at January
1st (000)
74,305
80,111
0-14 yrs (000)
26,833
26,926
15-64 yrs (000)
44,490
49,576
65+ yrs (000)
2,982
3,609

88,460
26,280
57,624
4,556

89,615
26,242
58,647
4,726

90,726
26,190
59,643
4,893

91,780
26,137
60,590
5,054

92,771
26,081
61,484
5,206

93,701
25,996
62,351
5,354

94,576
25,865
63,208
5,503

95,406
25,682
64,066
5,658

96,199
25,455
64,918
5,826

29.47
-5.14
45.92
95.38

Female population by age at January 1st

Female population by age at January
1st (000)
75,266
81,581
0-14 yrs (000)
26,014
26,091
15-64 yrs (000)
45,714
51,133
65+ yrs (000)
3,538
4,358

90,663
25,409
59,587
5,668

91,922
25,362
60,666
5,895

93,137
25,301
61,713
6,123

94,294
25,241
62,704
6,349

95,387
25,177
63,638
6,573

96,419
25,087
64,535
6,796

97,395
24,955
65,417
7,023

98,328
24,773
66,295
7,260

99,224
24,549
67,166
7,509

31.83
-5.63
46.92
112.27

Ethnic groups
White (000)
Mixed (000)
Black (000)
Not stated (000)
Asia (000)
Indigenous (000)

76,731
63,944
7,289
628
629
351

84,626
66,067
8,890
847
753
509

96,464
68,376
11,389
1,195
944
755

97,984
68,823
11,731
1,244
971
784

99,638
69,065
12,077
1,276
997
811

101,150
69,342
12,403
1,314
1,022
844

102,543
69,640
12,715
1,348
1,046
868

103,907
69,839
13,028
1,388
1,070
888

105,221
70,023
13,322
1,406
1,092
907

106,372
70,272
13,600
1,446
1,113
931

107,661
70,348
13,869
1,466
1,133
945

40.31
10.01
90.28
133.67
80.20
169.41

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

56,444
4,092
4,788
83,308

55,806
4,736
5,548
94,808

51,440
5,462
6,759
114,923

50,910
5,564
6,930
117,625

50,406
5,658
7,090
120,226

49,919
5,748
7,246
122,700

49,437
5,835
7,389
125,058

48,984
5,914
7,521
127,280

48,554
5,993
7,649
129,372

48,126
6,066
7,772
131,384

47,740
6,135
7,883
133,293

-15.42
49.92
64.65
60.00

4
1

4
1

4
1

4
1

4
1

4
1

4
1

4
1

4
1

-24.96
61.26

28

28

28

28

28

29

29

29

29

13.93

24

24

25

25

25

26

26

26

26

14.93

148,775
32,762

151,701
32,162

154,550
31,524

157,376
30,783

160,143
29,977

162,839
29,133

165,417
28,317

167,973
27,450

50.55
-27.76

21

22

22

22

22

23

23

23

30.66

10,677,019
5,974,081
2,556,429
2,189,789
2,256,233
2,305,812
1,671,194
1,527,314
1,461,320
1,394,085

10,838,581
6,051,399
2,631,831
2,282,049
2,332,657
2,350,564
1,727,010
1,592,555
1,486,869
1,416,363

10,927,985
6,094,183
2,673,560
2,333,108
2,374,944
2,375,329
1,757,904
1,644,690
1,501,008
1,428,696

11,016,703
6,136,652
2,714,018
2,383,784
2,416,920
2,399,920
1,788,559
1,688,524
1,515,052
1,440,939

11,112,033
6,181,568
2,760,208
2,441,429
2,464,305
2,426,865
1,823,150
1,736,667
1,530,318
1,454,153

11,215,312
6,232,338
2,804,271
2,494,358
2,508,831
2,454,470
1,855,709
1,783,678
1,546,304
1,468,279

11,320,541
6,284,260
2,848,515
2,547,417
2,553,577
2,482,452
1,888,432
1,828,832
1,562,543
1,482,654

11,429,892
6,338,541
2,893,731
2,601,074
2,599,017
2,511,282
1,921,673
1,874,317
1,579,330
1,497,562

21.37
17.99
45.70
66.73
53.28
27.18
50.59
91.02
24.50
22.28

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
5
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
23
23

Urban and rural population, and population density

Urban population (000)
111,574
125,703
145,857
Rural population (000)
37,997
35,989
33,266
Population density (persons per sq
km)
18
19
21
Population of major cities
Sao Paulo (Number)
Rio de Janeiro (Number)
Salvador (Number)
Brasilia (Number)
Fortaleza (Number)
Belo Horizonte (Number)
Curitiba (Number)
Manaus (Number)
Recife (Number)
Porto Alegre (Number)

9,417,525
5,371,895
1,986,123
1,560,074
1,695,613
1,974,613
1,276,134
981,207
1,268,549
1,224,719

10,017,821
5,606,497
2,262,731
1,737,813
1,917,236
2,097,311
1,408,534
1,138,198
1,329,768
1,295,940

10,600,060
5,937,253
2,520,504
2,145,839
2,219,837
2,284,468
1,644,600
1,488,805
1,449,135
1,383,454

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

209

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.139

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
30,960
37,077
Over US$5,000 (000)
14,814
23,454
Over US$15,000 (000)
4,016
8,202
Over US$35,000 (000)
1,096
2,310
Over US$55,000 (000)
533
1,099

42,501
18,960
4,313
1,048
520

44,053
20,983
4,941
1,213
614

45,778
24,878
6,415
1,478
698

47,709
30,608
9,880
2,391
1,073

49,401
35,055
13,291
3,457
1,531

51,291
39,865
17,020
4,758
2,147

52,603
43,389
21,205
6,470
2,954

53,584
44,060
21,257
6,384
2,897

54,890
47,982
27,466
9,535
4,466

77.29
223.90
583.99
770.40
738.24

Households by number of persons

1 person (000)
2,444
2 persons (000)
5,156
3 persons (000)
6,689
4 persons (000)
7,393
5 persons (000)
5,498
6+ persons (000)
7,551

3,247
6,369
8,293
8,947
5,899
6,894

4,616
8,798
11,181
11,319
6,062
5,583

4,759
9,077
11,513
11,596
6,097
5,494

4,900
9,347
11,835
11,868
6,138
5,424

5,040
9,617
12,158
12,142
6,181
5,360

5,180
9,884
12,478
12,414
6,228
5,304

5,318
10,150
12,797
12,688
6,278
5,255

5,456
10,414
13,114
12,960
6,331
5,212

5,592
10,676
13,429
13,233
6,387
5,174

5,728
10,936
13,742
13,504
6,444
5,142

134.32
112.10
105.45
82.65
17.23
-31.90

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

2,444
4,490
21,026
5,049
1,721

3,247
5,192
22,749
6,279
2,181

4,616
6,652
24,983
8,510
2,798

4,759
6,860
25,247
8,801
2,867

4,900
7,064
25,529
9,082
2,937

5,040
7,269
25,820
9,362
3,006

5,180
7,480
26,108
9,645
3,076

5,318
7,695
26,393
9,933
3,147

5,456
7,914
26,677
10,223
3,219

5,592
8,136
26,957
10,516
3,290

5,728
8,361
27,235
10,810
3,362

134.32
86.20
29.54
114.08
95.32

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

24,050
511
23,539
5,786
4,896

28,536
633
27,903
6,104
5,008

35,755
842
34,912
6,616
5,188

36,633
872
35,761
6,685
5,217

37,496
901
36,595
6,762
5,255

38,357
931
37,426
6,843
5,297

39,224
962
38,262
6,925
5,340

40,095
993
39,102
7,008
5,384

40,968
1,025
39,943
7,091
5,429

41,842
1,057
40,785
7,176
5,474

42,715
1,090
41,625
7,261
5,521

77.61
113.43
76.83
25.50
12.76

31,819

37,327

38,075

38,837

39,250

39,971

40,784

41,441

42,112

42,833

52.19

4,067
3,535
227

5,137
4,837
258

5,285
4,894
280

5,435
5,004
237

5,533
5,503
211

5,674
5,668
176

5,827
5,675
201

5,956
5,903
189

6,086
6,115
179

6,222
6,271
170

82.72
109.74
-10.98

0
0
0
0
0

7,862
4,364
1,809
1,664
25

26,640
16,029
7,694
2,868
49

29,692
18,449
8,252
2,941
50

35,251
21,856
9,980
3,361
55

40,716
25,280
11,590
3,785
60

46,509
28,922
13,354
4,168
64

52,849
32,761
15,429
4,592
66

59,387
36,874
17,355
5,090
68

65,779
40,952
19,327
5,432
68

73,752
45,997
21,724
5,962
70

37.1
0.0
10.4
4.2
0.3
69.0
17.3
1.3
4.3
19.9

60.9
0.2
15.4
10.7
1.9
74.8
22.4
1.6
11.2
26.6

89.9
2.7
18.5
23.1
14.2
86.7
52.9
2.0
23.1
33.9

90.0
3.5
17.7
25.0
15.3
87.3
50.8
2.1
24.8
34.4

90.3
4.4
17.1
27.0
16.6
87.4
49.6
2.2
26.4
34.5

91.4
5.1
16.7
28.8
18.5
88.0
48.1
2.2
28.1
35.8

93.0
5.7
16.4
30.4
22.1
89.2
46.7
2.3
29.9
37.5

94.5
6.2
16.3
32.1
26.5
90.8
47.2
2.4
31.5
39.5

95.1
6.7
16.0
33.5
31.2
92.1
46.6
2.4
33.0
41.5

95.6
7.1
15.7
35.0
35.5
93.0
46.0
2.5
34.6
43.0

96.1
7.4
15.5
36.3
39.3
93.7
45.4
2.6
36.0
44.2

67,007
30,053
17,254
12,466
6,212
958
63

62,882
27,000
17,500
11,000
6,350
970
62

65,291
28,050
17,750
12,000
6,450
980
61

67,762
28,960
18,105
13,100
6,540
999
58

70,055
29,740
18,561
14,000
6,687
1,010
57

73,291
31,242
18,932
15,127
6,854
1,081
55

76,333
32,478
19,627
15,986
7,074
1,114
54

80,243
33,687
20,193
16,963
8,204
1,141
55

83,445
34,817
20,829
18,057
8,512
1,175
56

1990

Households by type of dwelling

Detached house (000)
28,145
Semi-detached and terraced house
(000)
3,405
Apartment (000)
2,990
Other (000)
191
Household running costs
Household running costs (R$ million)
Electricity (R$ million)
Gas (R$ million)
Solid Fuels (R$ million)
Liquid Fuels (R$ million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

158.96
26,566.67
48.71
759.26
11,928.55
35.78
162.58
105.45
733.66
121.79

Source: Euromonitor International from national statistics

210

Euromonitor International 2011

Section 3 Country snapshots Brazil

Income

Table: 3.140

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (R$
per capita)
0.06
3,272.10
Gross income (annual, constant) (R$
per capita)
4,934.99
7,393.19
Disposable income (annual, current)
(R$ per capita)
0.05
2,684.14
Disposable income (annual, constant)
(R$ per capita)
4,170.72
6,064.71

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,821.03

7,610.30

8,351.86

9,080.51

10,003.72

11,082.57

12,435.62

13,149.29

14,807.16

10,280.28

10,127.16

10,559.84

10,870.87

11,622.53

12,553.46

13,459.80

13,692.15

14,807.16

5,334.97

6,040.28

6,579.58

7,109.79

7,797.43

8,599.78

9,683.72

10,449.37

11,651.99

8,040.58

8,037.91

8,319.02

8,511.59

9,059.23

9,741.15

10,481.26

10,880.76

11,651.99

Gross income (annual, current) by age

Aged 15-19 (R$)
0
Aged 20-24 (R$)
0
Aged 25-29 (R$)
0
Aged 30-34 (R$)
0
Aged 35-39 (R$)
0
Aged 40-44 (R$)
0
Aged 45-49 (R$)
0
Aged 50-54 (R$)
0
Aged 55-59 (R$)
0
Aged 60-64 (R$)
0
Aged 65+ (R$)
0

3,751
4,661
5,038
5,375
5,605
5,940
5,904
5,397
4,848
4,429
3,636

7,197
9,374
10,415
10,467
10,752
11,062
11,284
11,019
9,942
8,946
7,252

8,030
10,250
11,636
11,708
11,874
12,257
12,386
12,189
11,098
9,935
8,032

8,809
10,996
12,890
13,046
13,051
13,400
13,322
13,078
11,966
10,674
8,573

9,528
11,556
13,910
14,215
14,110
14,426
14,293
14,151
13,215
11,870
9,503

10,639
12,750
15,180
15,732
15,486
15,659
15,474
15,264
14,400
13,006
10,319

11,731
13,902
16,292
17,208
16,886
16,879
16,776
16,544
15,898
14,549
11,515

13,376
15,816
18,122
19,437
19,030
18,799
18,800
18,403
17,816
16,457
12,937

14,560
17,115
19,063
20,929
20,509
20,055
20,165
19,711
19,296
18,035
14,110

16,396
19,128
20,654
23,093
22,694
21,999
22,103
21,616
21,325
20,194
15,824

Gross income (annual, constant) by age

Aged 15-19 (R$)
7,609
Aged 20-24 (R$)
9,393
Aged 25-29 (R$)
10,629
Aged 30-34 (R$)
11,243
Aged 35-39 (R$)
12,075
Aged 40-44 (R$)
12,367
Aged 45-49 (R$)
11,830
Aged 50-54 (R$)
11,067
Aged 55-59 (R$)
10,114
Aged 60-64 (R$)
9,288
Aged 65+ (R$)
7,892

10,243
12,729
13,759
14,678
15,306
16,222
16,123
14,738
13,240
12,096
9,930

11,834
15,414
17,125
17,211
17,679
18,189
18,555
18,118
16,348
14,710
11,925

11,502
14,682
16,668
16,771
17,010
17,558
17,743
17,461
15,898
14,232
11,506

11,838
14,777
17,323
17,532
17,539
18,008
17,903
17,575
16,081
14,344
11,521

11,979
14,530
17,490
17,873
17,740
18,138
17,970
17,792
16,615
14,925
11,948

12,837
15,386
18,317
18,984
18,687
18,895
18,673
18,419
17,376
15,694
12,452

13,659
16,186
18,969
20,036
19,661
19,652
19,533
19,263
18,510
16,939
13,408

14,738
17,427
19,967
21,417
20,968
20,713
20,715
20,277
19,630
18,133
14,254

15,293
17,977
20,023
21,983
21,542
21,065
21,180
20,704
20,268
18,943
14,820

16,396
19,128
20,654
23,093
22,694
21,999
22,103
21,616
21,325
20,194
15,824

% change
1990-2010

200.04

179.38

115.47
103.64
94.31
105.39
87.94
77.88
86.84
95.33
110.84
117.41
100.50

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.141

1990
Consumer expenditure by category
Consumer expenditure by category (R$
million)
7
Food and non-alcoholic beverages (R$
million)
2
Alcoholic beverages and tobacco (R$
million)
0
Clothing and footwear (R$ million)
1
Housing (R$ million)
1
Household goods and services (R$
million)
1
Health goods and medical services
(R$ million)
0
Transport (R$ million)
1
Communications (R$ million)
0
Leisure and recreation (R$ million)
0
Education (R$ million)
0
Hotels and catering (R$ million)
0
Miscellaneous goods and services (R$
million)
1

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

438,452

912,569

1,054,566

1,161,599

1,294,664

1,429,130

1,598,591

1,792,050

1,975,889

2,220,289

106,250

206,058

256,151

282,570

317,630

352,588

392,724

440,404

488,408

550,452

10,993
25,072
66,389

19,075
36,515
155,310

20,700
36,859
165,183

22,986
42,747
180,428

25,318
46,319
199,156

27,771
50,365
218,148

30,781
55,053
242,033

34,118
60,700
268,180

37,386
65,333
294,592

41,836
71,266
326,818

32,765

49,788

55,820

60,994

67,244

73,803

81,957

90,706

99,587

111,425

16,148
51,957
6,334
14,652
24,429
27,311

39,413
116,709
44,921
31,837
63,483
27,080

45,518
134,712
53,615
34,990
73,301
30,165

49,964
147,925
59,022
37,686
81,518
33,047

55,968
165,252
66,264
42,253
91,462
36,456

61,925
182,593
73,236
46,837
101,196
39,740

70,283
206,193
85,231
53,069
114,218
43,948

78,769
233,797
97,327
60,086
129,580
48,584

86,977
258,927
108,477
67,035
142,150
53,144

98,845
293,385
123,048
75,449
159,598
58,570

56,152

122,379

147,553

162,712

181,344

200,927

223,101

249,799

273,874

309,598

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.142

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

61,709
39,756
21,953
456
1,412

70,681
42,405
28,276
478
1,412

76,778
45,082
31,695
510
1,408

77,908
45,792
32,116
513
1,404

82,198
47,928
34,270
515
1,401

85,926
49,699
36,227
516
1,399

87,812
50,389
37,423
517
1,397

89,682
51,579
38,104
518
1,396

92,828
53,183
39,646
519
1,394

94,276
53,795
40,482
520
1,394

97,166
55,395
41,771
516
1,349

57.46
39.34
90.27
13.34
-4.41

2,759
1,844
915

3,447
1,779
1,668

10,140
4,937
5,203

10,895
5,116
5,779

10,662
4,905
5,757

9,292
4,187
5,104

9,717
4,521
5,196

9,166
4,178
4,988

7,921
3,505
4,416

8,276
3,812
4,465

7,034
3,102
3,932

154.92
68.21
329.69

4.3

4.6

11.7

12.3

11.5

9.8

10.0

9.3

7.9

8.1

6.8

57.72

4.4

4.0

9.9

10.1

9.3

7.8

8.2

7.5

6.2

6.6

5.3

19.62

4.0

5.6

14.1

15.3

14.4

12.3

12.2

11.6

10.0

9.9

8.6

115.00

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

211

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.143

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,941
12,944
19,499

5,749
16,669
20,996

5,586
19,380
26,789

6,992
18,919
24,593

6,603
18,979
25,155

7,298
18,661
24,863

7,009
18,394
24,143

6,574
17,996
23,424

6,370
17,954
23,646

6,229
17,930
23,592

6,203
17,904
23,674

7
14

7
14

7
14

7
14

4
15

4
15

4
15

4
15

4
15

3,582
1,559
2,023

3,994
1,740
2,254

4,275
1,866
2,409

4,572
2,018
2,554

4,923
2,176
2,746

5,273
2,335
2,938

5,958
2,635
3,323

6,109
2,703
3,406

6,232
2,758
3,474

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

497,598
134,204
15,877

563,965
144,735
18,628

662,659
182,199
21,042

757,553
199,392
24,810

774,342
199,392
26,453

820,473
186,629
27,499

917,111
211,563
29,222

945,762
215,097
30,051

978,625
219,629
30,861

174,316
35,670

201,392
40,325

237,891
48,667

277,572
56,436

295,643
57,051

312,151
57,705

354,299
62,098

367,252
63,396

380,651
64,948

28,024
8,780
60,363
9,026

30,456
9,888
70,487
12,312

33,148
10,256
77,868
15,546

36,918
11,874
90,610
20,246

39,776
11,543
89,758
16,679

46,042
15,215
110,621
20,710

47,433
16,359
128,435
20,977

49,197
17,074
134,380
21,268

50,970
17,976
141,611
22,099

31,338

35,742

36,042

39,695

38,047

43,901

46,725

48,047

49,880

1,540
739
801

1,780
801
979

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010
25.55
38.32
21.41

304.64
273.00
333.85

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.144

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (R$
million)
2
102,808
Bread and cereals (R$ million)
0
3,521
Meat (R$ million)
1
30,412
Fish and seafood (R$ million)
0
2,837
Milk, cheese and eggs (R$ million)
0
16,255
Oils and fats (R$ million)
0
4,258
Fruit (R$ million)
0
15,948
Vegetables (R$ million)
0
10,457
Sugar and confectionery (R$ million)
0
2,088
Other foods (R$ million)
0
17,032

201,735
7,082
57,150
4,750
34,329
9,565
34,701
22,984
4,647
26,527

250,049
10,903
69,305
5,973
42,036
13,212
41,668
28,450
6,709
31,792

276,197
12,208
76,000
6,681
46,191
14,501
46,282
32,751
7,161
34,423

310,725
13,717
85,972
7,699
51,998
16,161
51,699
37,411
8,061
38,006

345,073
15,224
95,127
8,945
57,721
18,025
57,253
41,920
9,001
41,856

384,411
17,155
106,744
10,106
64,565
20,321
63,289
46,397
10,081
45,753

431,138
19,249
120,295
11,459
73,670
22,341
70,348
51,491
11,458
50,825

478,185
21,192
133,604
12,859
82,550
24,785
77,814
56,241
13,028
56,112

539,038
23,979
150,147
14,663
93,741
27,941
88,087
63,181
14,489
62,809

1,377.40
60.06
381.77
32.90
231.56
72.78
229.53
156.72

1,502.19
66.40
413.35
36.34
251.22
78.87
251.72
178.13

1,669.90
73.72
462.03
41.38
279.45
86.85
277.84
201.06

1,833.95
80.91
505.57
47.54
306.77
95.80
304.28
222.79

2,021.94
90.23
561.45
53.16
339.60
106.89
332.89
244.04

2,245.84
100.27
626.63
59.69
383.76
116.38
366.45
268.22

2,468.26
109.39
689.62
66.38
426.10
127.93
401.65
290.30

2,758.31
122.70
768.32
75.03
479.68
142.98
450.75
323.30

36.96
175.13

38.95
187.22

43.32
204.25

47.84
222.45

53.02
240.65

59.68
264.75

67.25
289.64

74.14
321.40

Food per capita consumer expenditure by category

Food consumer expenditure (R$ per
capita)
0.01
635.82
1,126.23
Bread and cereals (R$ per capita)
0.00
21.77
39.54
Meat (R$ per capita)
0.00
188.08
319.06
Fish and seafood (R$ per capita)
0.00
17.55
26.52
Milk, cheese and eggs (R$ per capita)
0.00
100.53
191.65
Oils and fats (R$ per capita)
0.00
26.33
53.40
Fruit (R$ per capita)
0.00
98.63
193.73
Vegetables (R$ per capita)
0.00
64.67
128.32
Sugar and confectionery (R$ per
capita)
0.00
12.91
25.94
Other foods (R$ per capita)
0.00
105.34
148.09
Catering consumer expenditure
Catering consumer expenditure (R$
million)
0
Catering consumer expenditure (R$
per capita)
0.00

19,486

19,784

21,800

24,128

26,824

29,279

32,364

35,681

38,936

42,814

120.51

110.45

120.08

131.23

144.16

155.61

170.23

185.87

200.98

219.08

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

212

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Section 3 Country snapshots Brazil

Drinking

Table: 3.145

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (R$ million)
0
8,452
14,711
Beer (R$ million)
0
5,224
10,055
Spirits (R$ million)
0
2,308
3,490
Wine (R$ million)
0
920
1,166

16,333
11,299
3,772
1,261

18,195
12,600
4,122
1,472

20,122
13,950
4,521
1,651

22,156
15,352
4,990
1,814

24,573
17,024
5,562
1,988

27,351
18,960
6,163
2,228

30,048
20,849
6,741
2,458

33,692
23,417
7,509
2,765

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (R$ per capita)
0.00
52.27
82.13
89.97
Beer (R$ per capita)
0.00
32.31
56.13
62.24
Spirits (R$ per capita)
0.00
14.27
19.48
20.78
Wine (R$ per capita)
0.00
5.69
6.51
6.95

98.96
68.53
22.42
8.01

108.14
74.97
24.29
8.87

117.75
81.59
26.52
9.64

129.25
89.54
29.25
10.45

142.47
98.76
32.10
11.60

155.10
107.62
34.80
12.69

172.40
119.83
38.42
14.15

6,102
713

6,373
739

6,905
797

7,515
858

8,313
929

9,267
1,010

10,223
1,079

11,415
1,148

5,389

5,634

6,108

6,657

7,384

8,256

9,144

10,266

34.66
4.02

37.11
4.28

39.94
4.56

43.73
4.89

48.27
5.26

52.77
5.57

58.41
5.88

30.64

32.83

35.38

38.84

43.01

47.20

52.53

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (R$ million)
0
3,442
4,323
Coffee, tea and cocoa (R$ million)
0
678
598
Mineral waters, soft drinks, fruit
and vegetable juices (R$ million)
0
2,764
3,726

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (R$ per capita)
0.00
21.29
24.14
33.61
Coffee, tea and cocoa (R$ per capita)
0.00
4.19
3.34
3.93
Mineral waters, soft drinks, fruit
and vegetable juices (R$ per capita)
0.00
17.10
20.80
29.69

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.146

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (R$
million)
0
Tobacco consumer expenditure (R$ per
capita)
0.00

2,541

4,364

4,367

4,791

5,196

5,615

6,208

6,767

7,337

8,144

15.72

24.36

24.06

26.06

27.92

29.84

32.65

35.25

37.87

41.68

13.5
17.2
10.1

13.5
17.1
10.1

13.4
16.9
10.0

13.4
17.0
10.0

13.3
16.9
10.0

13.3
16.8
10.0

13.3
16.8
10.0

17.2
21.6
13.1

17.2
21.5
13.1

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.147

1990
Personal care consumer expenditure
Personal care consumer expenditure
(R$ million)
0
Personal care consumer expenditure
(R$ per capita)
0.00

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

20,885

36,705

43,225

46,535

50,447

54,715

60,222

66,972

73,389

82,776

129.17

204.92

238.10

253.10

271.11

290.79

316.76

348.86

378.82

423.57

25,262
1,679
3,691
6,429
2,382
2,838

29,928
1,993
4,261
8,075
2,619
3,297

34,987
2,403
5,168
9,094
3,006
4,011

39,647
2,805
6,243
10,309
3,275
4,677

44,481
3,102
7,300
11,491
3,635
5,335

50,469
3,628
8,401
11,531
4,166
6,448

57,883
4,421
9,806
12,467
4,666
7,320

162.78
10.84
23.18
43.92
14.25
17.93

188.02
12.91
27.78
48.87
16.15
21.56

210.71
14.91
33.18
54.79
17.41
24.86

233.96
16.32
38.40
60.44
19.12
28.06

262.90
18.90
43.76
60.07
21.70
33.59

298.78
22.82
50.62
64.35
24.08
37.78

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (R$ million)
21,562
Colour cosmetics (R$ million)
1,646
Fragrances (R$ million)
3,403
Hair care (R$ million)
5,367
Mens grooming (R$ million)
1,988
Skin care (R$ million)
2,336

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (R$ per capita)
120.37
139.16
Colour cosmetics (R$ per capita)
9.19
9.25
Fragrances (R$ per capita)
19.00
20.33
Hair care (R$ per capita)
29.96
35.41
Mens grooming (R$ per capita)
11.10
13.12
Skin care (R$ per capita)
13.04
15.63

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

213

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.148

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (R$ million)
1
20,510
31,235
Clothing materials (R$ million)
0
875
1,095
Garments (R$ million)
0
15,172
24,436
Other clothing (R$ million)
0
4,447
5,682
Clothing, cleaning, repair and hire
(R$ million)
0
16
22
Footwear (R$ million)
0
4,562
5,280

2003

2004

2005

2006

2007

2008

2009

2010

32,665
1,071
25,339
6,231

37,743
1,225
29,485
7,005

41,223
1,303
32,414
7,473

45,013
1,403
35,513
8,057

49,535
1,538
39,345
8,608

54,898
1,712
43,843
9,295

59,285
1,854
47,628
9,750

64,953
2,042
52,455
10,397

24
4,194

29
5,004

32
5,096

40
5,352

44
5,518

49
5,801

53
6,048

60
6,313

205.28
6.66
160.36
38.10

221.54
7.00
174.20
40.16

239.23
7.46
188.74
42.82

260.55
8.09
206.95
45.27

285.97
8.92
228.38
48.42

306.01
9.57
245.84
50.33

332.37
10.45
268.42
53.20

0.16
27.22

0.17
27.39

0.21
28.45

0.23
29.02

0.25
30.22

0.27
31.22

0.31
32.30

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (R$ per capita)
0.00
126.85
174.38
179.93
Clothing materials (R$ per capita)
0.00
5.41
6.11
5.90
Garments (R$ per capita)
0.00
93.83
136.42
139.58
Other clothing (R$ per capita)
0.00
27.50
31.72
34.32
Clothing, cleaning, repair and hire
(R$ per capita)
0.00
0.10
0.12
0.13
Footwear (R$ per capita)
0.00
28.21
29.47
23.11

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.149

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

178.82

318.78

217.39

229.48

279.07

387.97

490.00

605.66

722.00

805.51

884.39

394.56

38.3

43.0

41.9

41.3

43.3

40.1

41.7

41.6

44.0

44.2

45.3

18.52

61.7

57.0

58.1

58.7

56.7

59.9

58.3

58.4

56.0

55.8

54.7

-11.48

Healthy life expectancy at birth

Total population (years)
66
Males (years)
63
Females (years)
70

68
65
72

71
67
75

71
67
75

71
68
75

72
68
75

72
68
76

72
69
76

72
69
76

73
69
76

73
69
77

9.94
10.66
9.23

10.2

10.9

11.1

12.2

13.5

14.4

15.4

16.4

17.1

17.7

103.72

26.6

29.1

29.5

29.9

30.2

30.6

30.9

31.3

31.7

32.0

28.92

4,349
1,056

4,541
1,200

5,021
1,376

5,476
1,528

6,116
1,745

6,656
1,889

7,461
2,190

8,446
2,500

9,458
2,849

1,825
639
574

1,820
671
593

1,963
757
651

2,058
868
720

2,279
958
795

2,496
1,025
868

2,770
1,111
978

3,111
1,248
1,113

3,464
1,391
1,230

1,117

1,100

1,278

1,436

1,577

1,748

1,883

2,087

2,374

25.01
6.61

27.31
7.48

29.43
8.21

32.51
9.28

35.01
9.94

38.86
11.41

43.59
12.91

48.40
14.58

10.02
3.70
3.27

10.68
4.12
3.54

11.06
4.67
3.87

12.11
5.09
4.22

13.13
5.39
4.57

14.43
5.79
5.09

16.06
6.44
5.75

17.73
7.12
6.29

6.06

6.95

7.72

8.38

9.19

9.81

10.77

12.15

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
8.7
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
24.9

Consumer health (selected) retail sales by category

Consumer health retail sales (R$
million)
Analgesics (R$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (R$ million)
Digestive Remedies (R$ million)
Medicated Skin Care (R$ million)
Vitamins and Dietary Supplements (R$
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (R$ per
capita)
24.28
Analgesics (R$ per capita)
5.90
Cough, Cold and Allergy (Hay Fever)
Remedies (R$ per capita)
10.19
Digestive Remedies (R$ per capita)
3.57
Medicated Skin Care (R$ per capita)
3.20
Vitamins and Dietary Supplements (R$
per capita)
6.23
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.150

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,287
90

2,335
1,218

2,305
1,211

2,389
1,290

2,556
1,342

2,873
1,371

3,337
1,640

3,863
1,907

4,242
2,113

4,527
2,264

Package holidays consumer expenditure

Package holidays consumer
expenditure (R$ million)
0
1,226
Package holidays consumer
expenditure (R$ per capita)
0.00
7.58

2,502

2,735

2,951

3,322

3,744

4,182

4,643

5,055

5,666

13.97

15.07

16.05

17.85

19.90

21.99

24.19

26.09

28.99

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (R$ million)
0
7,825
7,296
Hotels and other accommodation
consumer expenditure (R$ per capita)
0.00
48.40
40.73

8,365

8,920

9,632

10,462

11,584

12,903

14,208

15,756

46.08

48.51

51.76

55.60

60.93

67.21

73.34

80.62

Satellite TV and Cable TV households

Cable TV households (000)
27
Satellite TV households (000)
0

% change
1990-2010
16,400.74

Source: Euromonitor International from Council of Europe

214

Euromonitor International 2011

Section 3 Country snapshots Brazil

Consumer Technology

Table: 3.151

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

5.2

5.9

6.5

7.5

10.6

13.8

17.0

20.2

23.6

15.2

15.8

16.3

16.9

17.3

18.0

18.1

17.9

17.6

3.7

6.6

10.3

14.4

18.3

21.9

25.1

27.7

29.9

CD player and DVD player/recorder households

CD player households (% of
households)
3.1
9.4
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

466.93

Video game console households

Video game console households (% of
households)
1.2

4.4

6.1

6.4

6.6

6.8

7.1

7.3

7.6

7.8

8.1

590.18

Mobile telephone households

Mobile telephone households (% of
households)

2.0

10.0

13.0

16.8

21.2

26.2

31.7

37.6

44.1

50.8

48,918.84

170

16,389

23,977

35,070

39,118

53,020

58,709

64,944

75,982

84,068

0.1

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.152

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

25.1

29.5

33.3

33.7

34.1

34.6

35.0

35.3

35.6

35.9

36.2

35,234

41,024

44,961

50,306

55,749

62,717

69,992

77,799

89,184

236

284

321

366

410

468

527

590

679

29,768

34,875

38,135

42,399

46,927

53,069

59,443

66,337

76,503

3,972

4,348

4,927

5,799

6,503

7,133

7,842

8,527

9,416

1,259

1,517

1,578

1,743

1,909

2,046

2,181

2,346

2,586

225.98

244.53

270.35

296.29

329.88

364.60

401.58

456.36

1.56

1.75

1.97

2.18

2.46

2.75

3.04

3.48

192.11

207.41

227.86

249.40

279.14

309.64

342.41

391.47

23.95

26.80

31.16

34.56

37.52

40.85

44.02

48.18

8.35

8.58

9.37

10.14

10.76

11.36

12.11

13.23

Transport services consumer expenditure

Transport services consumer
expenditure (R$ million)
0
14,204
Rail travel consumer expenditure (R$
million)
0
64
Buses, coaches and taxis consumer
expenditure (R$ million)
0
11,516
Air travel consumer expenditure (R$
million)
0
1,846
Other travel consumer expenditure
(R$ million)
0
778

Transport services per capita consumer expenditure

Transport services consumer
expenditure (R$ per capita)
0.00
87.85
196.70
Rail travel consumer expenditure (R$
per capita)
0.00
0.39
1.32
Buses, coaches and taxis consumer
expenditure (R$ per capita)
0.00
71.22
166.19
Air travel consumer expenditure (R$
per capita)
0.00
11.42
22.17
Other travel consumer expenditure
(R$ per capita)
0.00
4.81
7.03

% change
1990-2010
44.63

Source: Euromonitor International from national statistics

Money

Table: 3.153

1990
Annual savings and savings ratio
Annual savings (R$ million)
0
Savings ratio (% of disposable
income)
4.0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

-5,823

45,518

46,098

51,773

31,677

41,558

44,641

76,350

62,576

71,909

-1.3

4.8

4.2

4.3

2.4

2.8

2.7

4.1

3.1

3.2

84,804

98,419

125,370

170,469

214,355

277,464

340,280

397,489

477,351

18,330

19,757

21,884

25,708

33,700

50,000

71,000

100,508

131,022

66,475

78,662

103,486

144,761

180,655

227,464

269,280

296,981

346,329

82,354

105,413

138,091

171,232

187,465

201,337

217,444

243,879

264,378

55,094

63,460

76,109

92,745

109,217

138,006

164,562

174,984

190,690

Consumer lending by category

Consumer lending (total) (R$ million)
Mortgages/housing share of total
consumer lending (R$ million)
Consumer credit share of total
consumer lending (R$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

-20.21

Source: National statistical offices/Euromonitor International

www.euromonitor.com

215

World Consumer Lifestyles Databook 2011

Bulgaria

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.154

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

336
690
506
903
604
1,049
1,595
2,362
1,806

245
599
435
850
613
1,084
1,427
2,278
1,858

201
405
368
742
552
1,021
1,408
2,282
1,882

199
394
345
734
543
1,009
1,418
2,284
1,837

199
387
322
723
537
995
1,429
2,282
1,796

200
388
301
704
534
984
1,440
2,278
1,756

204
388
284
681
528
972
1,453
2,270
1,733

210
396
265
653
525
960
1,469
2,253
1,710

214
405
252
623
519
949
1,477
2,227
1,688

220
408
254
585
510
935
1,472
2,221
1,671

226
414
254
549
490
912
1,457
2,209
1,691

% change
1990-2010
-32.70
-39.92
-49.93
-39.25
-18.97
-13.08
-8.64
-6.46
-6.37

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to all kinds of pensions

People

Table: 3.155

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
8,767
0-14 yrs (000)
1,801
15-64 yrs (000)
5,830
65+ yrs (000)
1,136

8,308
1,506
5,568
1,234

7,891
1,181
5,374
1,336

7,846
1,143
5,366
1,336

7,801
1,106
5,362
1,334

7,761
1,073
5,357
1,331

7,719
1,047
5,343
1,328

7,679
1,032
5,323
1,325

7,640
1,023
5,294
1,323

7,607
1,022
5,261
1,324

7,564
1,026
5,212
1,326

-13.73
-43.02
-10.61
16.69

Male population by age at January 1st

Male population by age at January
1st (000)
4,324
0-14 yrs (000)
924
15-64 yrs (000)
2,899
65+ yrs (000)
501

4,071
773
2,761
538

3,841
606
2,671
564

3,816
587
2,667
562

3,791
568
2,665
558

3,768
551
2,663
554

3,743
538
2,656
550

3,721
530
2,646
545

3,700
526
2,632
542

3,681
525
2,616
540

3,659
527
2,593
539

-15.37
-42.94
-10.56
7.71

Female population by age at January 1st

Female population by age at January
1st (000)
4,444
0-14 yrs (000)
877
15-64 yrs (000)
2,931
65+ yrs (000)
636

4,237
733
2,807
696

4,050
575
2,703
772

4,030
556
2,699
774

4,010
538
2,697
776

3,993
522
2,694
777

3,975
509
2,688
779

3,958
502
2,677
780

3,941
498
2,662
781

3,925
497
2,645
784

3,904
499
2,619
787

-12.13
-43.10
-10.65
23.76

Ethnic groups
Bulgarian (000)
Turkish (000)
Gypsies (000)
Not stated (000)
Unknown (000)
Other (000)

7,494
834
304
22
12
101

7,054
784
333
31
14
85

6,632
737
379
44
17
67

6,583
731
384
46
18
65

6,534
726
390
47
18
63

6,486
721
394
49
18
61

6,437
714
398
50
19
59

6,386
709
402
51
19
57

6,336
704
405
52
19
55

6,288
697
408
53
20
54

6,239
692
411
54
20
52

-16.75
-17.03
34.91
139.32
63.90
-48.27

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

4,858
264
676
2,969

4,537
275
702
2,794

4,251
297
730
2,613

4,218
300
735
2,593

4,186
302
739
2,573

4,156
305
744
2,556

4,128
308
748
2,535

4,099
311
752
2,518

4,071
313
755
2,501

4,048
316
759
2,484

4,020
318
762
2,464

-17.26
20.66
12.66
-17.01

4
1

4
2

4
2

4
2

4
2

4
2

4
2

4
3

4
3

-42.73
109.22

28

28

29

29

29

29

29

29

30

20.05

24

25

26

26

26

26

26

26

26

22.33

5,488
2,358

5,485
2,316

5,488
2,273

5,489
2,230

5,487
2,192

5,486
2,154

5,485
2,121

5,480
2,084

-6.87
-27.73

72

72

71

71

71

70

70

70

-12.12

1,126,786
341,106
312,840
191,126
159,169
142,739
117,444
97,526
95,732
87,481

1,138,950
341,464
312,026
189,529
158,201
141,489
115,354
96,010
94,078
86,774

1,156,827
341,705
311,946
189,409
157,890
141,500
114,544
95,776
93,951
86,588

1,174,664
341,873
311,796
189,245
157,540
141,480
113,700
95,518
93,802
86,381

1,183,646
345,175
315,452
189,301
157,456
141,281
113,186
95,113
93,606
86,791

1,192,740
348,517
319,153
189,359
157,373
141,081
112,668
94,705
93,409
87,207

1,189,602
347,600
318,313
188,861
156,959
140,710
112,372
94,456
93,163
86,978

1,193,729
349,243
320,226
188,632
156,685
140,384
111,883
94,062
92,906
87,121

-4.59
3.68
2.22
-1.92
-9.16
-6.19
-17.47
-10.58
-10.16
-4.23

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
4
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
25
26
First marriage: average age of women
(years)
21
23

Urban and rural population, and population density

Urban population (000)
5,884
5,636
5,493
Rural population (000)
2,884
2,672
2,398
Population density (persons per sq
km)
79
75
73
Population of major cities
Sofia (Number)
1,251,204
Plovdiv (Number)
336,850
Varna (Number)
313,280
Burgas (Number)
192,330
Ruse (Number)
172,484
Stara Zagora (Number)
149,641
Pleven (Number)
135,564
Sliven (Number)
105,197
Dobrich (Number)
103,412
Shumen (Number)
90,965

1,116,823
344,326
301,421
199,470
168,051
149,666
125,029
107,011
103,532
97,230

1,113,742
340,475
313,400
192,566
160,006
143,871
119,434
98,960
97,306
88,115

Source: Euromonitor International from national statistics/UN

216

Euromonitor International 2011

Section 3 Country snapshots Bulgaria

House and Home

Table: 3.156

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,621
372
39
13
8

2,794
659
95
33
19

2,847
1,056
96
29
17

2,858
1,133
123
43
24

2,875
1,332
148
38
22

2,899
1,754
225
51
29

2,909
2,065
353
72
41

2,900
1,948
305
71
40

2,893
1,918
295
70
40

-1.92
47.09
127.86
86.18
87.51

597
811
612
576
185
132

675
837
632
516
168
100

687
843
632
509
165
96

697
850
631
501
163
93

707
857
628
494
161
91

716
863
624
487
159
89

723
870
619
479
156
87

730
876
612
472
154
86

737
882
606
466
152
85

742
887
599
459
150
85

28.31
4.69
0.40
-26.03
-24.16
-47.03

579
649
1,119
174
479

597
671
1,035
151
460

675
797
827
97
531

687
812
805
91
538

697
830
775
86
547

707
842
750
81
557

716
855
714
77
575

723
869
692
74
577

730
875
665
70
591

737
884
634
67
605

742
891
607
65
618

28.31
37.15
-45.78
-62.82
28.80

2,658

2,670
32
2,638
237
20

2,674
45
2,629
238
20

2,678
59
2,618
238
20

2,681
78
2,603
236
20

2,683
109
2,574
234
20

2,684
135
2,549
230
20

2,685
161
2,524
226
20

2,685
186
2,499
221
21

2,685
211
2,473
216
21

0.99

2,658
319
23

2,684
4
2,679
216
15

-6.96
-32.23
-8.82

Households by type of dwelling

Apartment (000)
1,373
Other (000)
25

1,329
20

1,335
17

1,337
17

1,337
16

1,337
16

1,336
16

1,334
16

1,331
16

1,328
15

1,325
15

-3.49
-40.33

2
1
0
1
0

41
23
1
9
0

1,399
957
25
194
6

1,537
1,011
31
265
5

1,587
1,047
31
261
4

1,769
1,290
42
290
3

1,774
1,258
41
278
1

1,612
1,051
45
341
2

1,918
1,319
67
387
1

1,942
1,343
68
377
3

1,954
1,354
67
371
3

98,516.79
129,774.87
191,658.10
72,502.26
10,009.87

42.0
0.0
6.6
0.0
0.2
84.5
58.7
1.8
68.8
16.7

60.4
0.4
12.2
0.3
0.8
84.2
77.4
2.3
74.0
23.3

80.3
2.0
26.2
11.0
5.1
84.3
73.9
3.2
79.2
46.5

82.3
2.2
26.7
14.6
7.2
84.7
75.9
3.3
80.0
51.7

84.3
2.5
27.0
18.0
15.0
85.2
78.0
3.5
80.7
56.3

86.0
2.8
27.1
21.6
18.7
85.7
78.8
3.6
81.3
60.8

87.6
3.1
27.2
24.9
21.3
86.1
78.2
3.7
81.8
65.3

88.9
3.4
27.3
28.0
23.3
86.6
76.3
3.8
82.4
70.5

90.0
3.7
27.3
31.5
28.6
87.0
73.0
4.0
82.8
76.0

90.9
4.0
27.3
34.4
31.7
87.5
70.7
4.0
83.1
80.0

91.7
4.2
27.3
36.5
34.5
87.9
69.2
4.2
83.5
83.0

118.45
9,207.96
315.98

2,419
1,020
745
552
48
45
9

2,412
1,007
756
547
48
45
9

2,394
998
755
540
48
44
9

2,396
995
760
540
48
44
9

2,393
987
765
540
48
44
9

2,400
983
770
545
49
44
9

2,397
975
775
545
49
44
9

2,387
972
772
541
49
44
9

2,391
973
774
543
48
45
9

Households by annual disposable income band

Over US$1,000 (000)
2,950
2,644
Over US$5,000 (000)
1,304
401
Over US$15,000 (000)
130
59
Over US$35,000 (000)
37
20
Over US$55,000 (000)
21
12
Households by number of persons
1 person (000)
579
2 persons (000)
848
3 persons (000)
596
4 persons (000)
621
5 persons (000)
198
6+ persons (000)
160
Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)
Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (BGN million)
Electricity (BGN million)
Gas (BGN million)
Solid Fuels (BGN million)
Liquid Fuels (BGN million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

18,038.81
3.98
17.83
129.41
21.49
396.99

Source: Euromonitor International from national statistics

www.euromonitor.com

217

World Consumer Lifestyles Databook 2011

Income

Table: 3.157

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (BGN
per capita)
4.57
92.89
2,915.06
Gross income (annual, constant) (BGN
per capita)
15,012.76
6,282.95
4,779.31
Disposable income (annual, current)
(BGN per capita)
4.16
72.54
2,264.83
Disposable income (annual, constant)
(BGN per capita)
13,691.10
4,906.35
3,713.25
Gross income (annual, current) by age
Aged 15-19 (BGN)
4
Aged 20-24 (BGN)
6
Aged 25-29 (BGN)
7
Aged 30-34 (BGN)
8
Aged 35-39 (BGN)
8
Aged 40-44 (BGN)
7
Aged 45-49 (BGN)
7
Aged 50-54 (BGN)
6
Aged 55-59 (BGN)
5
Aged 60-64 (BGN)
4
Aged 65+ (BGN)
3

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

3,120.51

3,674.53

3,831.70

4,212.08

4,904.80

5,489.40

5,323.13

5,484.56

120,036.64

4,969.53

5,480.77

5,413.26

5,517.01

5,896.23

5,839.62

5,484.04

5,484.56

-63.47

2,404.20

2,907.60

3,012.87

3,343.29

3,873.02

4,385.23

4,311.98

4,425.19

106,188.81

3,828.79

4,336.86

4,256.44

4,379.06

4,655.89

4,665.01

4,442.32

4,425.19

-67.68

76
109
141
163
167
158
142
126
109
87
56

2,215
3,226
4,275
4,999
5,184
4,921
4,423
3,883
3,335
2,614
1,607

2,297
3,391
4,566
5,399
5,641
5,389
4,861
4,265
3,658
2,870
1,752

2,680
3,952
5,341
6,326
6,641
6,375
5,772
5,072
4,357
3,430
2,068

2,762
4,087
5,570
6,645
7,037
6,807
6,199
5,465
4,695
3,713
2,232

2,808
4,159
5,715
6,868
7,343
7,173
6,589
5,843
5,032
4,022
2,424

3,504
5,138
7,014
8,392
8,969
8,779
8,085
7,174
6,176
4,975
2,977

4,223
6,067
8,139
9,611
10,183
9,922
9,117
8,075
6,940
5,596
3,304

4,055
5,859
7,923
9,393
9,999
9,810
9,057
8,044
6,907
5,601
3,311

4,340
6,141
8,172
9,564
10,114
9,915
9,157
8,149
7,011
5,712
3,382

110,430.42
110,279.39
114,881.16
120,555.14
127,237.05
133,864.54
138,154.32
138,368.02
135,338.65
137,385.57
124,741.30

Gross income (annual, constant) by age

Aged 15-19 (BGN)
11,140
4,684
Aged 20-24 (BGN)
15,783
6,686
Aged 25-29 (BGN)
20,162
8,703
Aged 30-34 (BGN)
22,489
10,027
Aged 35-39 (BGN)
22,534
10,275
Aged 40-44 (BGN)
20,997
9,700
Aged 45-49 (BGN)
18,790
8,755
Aged 50-54 (BGN)
16,696
7,743
Aged 55-59 (BGN)
14,687
6,694
Aged 60-64 (BGN)
11,787
5,375
Aged 65+ (BGN)
7,686
3,475

3,481
5,069
6,718
7,856
8,146
7,733
6,951
6,102
5,241
4,109
2,526

3,526
5,206
7,010
8,288
8,660
8,274
7,463
6,547
5,615
4,406
2,690

3,875
5,715
7,724
9,148
9,604
9,219
8,348
7,335
6,300
4,960
2,991

3,803
5,627
7,669
9,149
9,689
9,373
8,535
7,524
6,464
5,112
3,073

3,603
5,338
7,335
8,815
9,424
9,206
8,457
7,500
6,459
5,163
3,111

4,149
6,084
8,305
9,936
10,620
10,395
9,573
8,495
7,313
5,891
3,524

4,448
6,389
8,572
10,122
10,724
10,449
9,601
8,504
7,309
5,894
3,479

4,154
6,002
8,116
9,622
10,243
10,050
9,278
8,241
7,076
5,738
3,392

4,340
6,141
8,172
9,564
10,114
9,915
9,157
8,149
7,011
5,712
3,382

-61.04
-61.09
-59.47
-57.47
-55.12
-52.78
-51.27
-51.19
-52.26
-51.54
-56.00

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.158

1990
Consumer expenditure by category
Consumer expenditure by category
(BGN million)
30
Food and non-alcoholic beverages
(BGN million)
10
Alcoholic beverages and tobacco (BGN
million)
1
Clothing and footwear (BGN million)
2
Housing (BGN million)
8
Household goods and services (BGN
million)
1
Health goods and medical services
(BGN million)
1
Transport (BGN million)
4
Communications (BGN million)
0
Leisure and recreation (BGN million)
1
Education (BGN million)
0
Hotels and catering (BGN million)
3
Miscellaneous goods and services
(BGN million)
1

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

633

23,775

25,811

28,800

33,133

36,478

43,093

47,767

46,945

47,359

155,619.95

191

6,023

6,136

6,747

7,223

7,711

9,044

9,619

9,917

10,094

105,311.98

17
40
170

733
854
5,356

919
889
5,733

1,084
939
6,008

1,219
1,064
6,639

1,518
1,167
7,264

1,721
1,404
7,645

1,768
1,516
9,062

1,767
1,531
9,139

1,797
1,498
9,290

255,016.67
70,201.07
109,307.05

16

766

862

1,071

1,310

1,631

1,929

2,075

2,029

2,103

309,111.80

15
74
11
21
3
56

916
3,622
1,389
1,060
250
2,010

1,023
4,097
1,575
1,193
255
2,234

1,142
4,642
1,738
1,488
257
2,571

1,320
5,950
2,022
1,793
280
2,963

1,401
6,825
2,114
1,919
299
3,171

1,690
9,109
2,387
2,305
360
3,809

1,864
10,256
2,484
2,569
401
4,246

1,712
9,793
2,371
2,375
406
4,105

1,749
9,566
2,465
2,452
403
4,138

228,341.52
255,810.22
298,989.81
410,639.01
153,731.61

19

795

895

1,113

1,351

1,458

1,691

1,907

1,801

1,804

338,418.53

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.159

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

42
40

3,216
1,668
1,547
15
10

2,783
1,460
1,323
32
47

2,834
1,500
1,334
26
36

2,922
1,551
1,372
39
44

2,980
1,592
1,389
25
33

3,448
1,840
1,608
23
35

3,345
1,790
1,555
22
31

3,465
1,862
1,603
34
42

3,363
1,800
1,563
35
42

3,254
1,743
1,511
37
45

565
295
269

617
338
278

449
246
203

400
222
178

334
183
152

53
28
26

247
125
122

207
108
99

245
135
110

374
207
168

14.9

18.1

13.7

12.0

10.1

1.5

6.9

5.6

6.8

10.3

15.0

18.8

14.1

12.5

10.3

1.5

6.5

5.5

7.0

10.6

14.8

17.4

13.2

11.5

9.8

1.6

7.3

5.8

6.6

10.0

% change
1990-2010

-11.34
10.47

Source: International Labour Organisation/Euromonitor International

218

Euromonitor International 2011

Section 3 Country snapshots Bulgaria

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.160

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

298
502

247
440

199
350
693

201
333
707

201
314
705

203
290
686

206
273
663

207
264
633

208
254
593

212
241
555

215
230
522

7
14

7
14

7
14

7
14

7
14

7
14

7
14

7
14

7
14

% change
1990-2010
-27.87
-54.14

174

208
83
125

226
107
119

224
106
117

233
111
121

238
111
128

254
117
137

260
116
144

270
120
150

283
126
157

288
127
161

65.84

4.2

4.0

3.5

3.6

3.6

3.6

3.7

3.5

3.4

3.4

3.4

-19.71

50,599
4,890
3,771

47,277
4,522
3,792

45,688
3,456
3,831

46,038
3,540
3,588

45,353
3,139
3,811

49,165
3,550
3,380

54,910
3,434
3,303

56,420
3,447
3,293

56,209
3,389
3,137

21,239
2,780

22,347
2,132

21,880
2,235

22,216
2,290

21,700
2,410

25,250
1,993

28,949
1,982

29,999
1,959

30,186
1,848

10,654
1,023
3,551
2,691

7,432
963
3,096
2,986

7,418
903
2,886
3,078

7,429
843
3,032
3,100

7,079
928
2,814
3,472

7,259
879
3,043
3,811

7,854
992
3,698
4,698

7,967
1,017
3,808
4,930

7,853
1,000
3,824
4,972

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.161

1990
Food consumer expenditure by category
Food consumer expenditure (BGN
million)
9
Bread and cereals (BGN million)
4
Meat (BGN million)
1
Fish and seafood (BGN million)
0
Milk, cheese and eggs (BGN million)
1
Oils and fats (BGN million)
1
Fruit (BGN million)
0
Vegetables (BGN million)
1
Sugar and confectionery (BGN million)
1
Other foods (BGN million)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

187
74
29
2
25
11
6
17
19
4

5,828
1,523
1,173
124
955
377
273
976
303
126

5,926
1,553
1,251
125
973
366
278
929
309
143

6,509
1,843
1,363
125
1,122
350
293
939
333
141

6,948
1,855
1,461
129
1,175
355
339
1,035
448
152

7,408
1,698
1,607
146
1,223
342
497
1,188
541
167

8,699
1,929
1,710
181
1,445
404
478
1,422
921
208

9,279
2,320
1,641
169
1,579
538
573
1,463
733
264

9,618
2,432
1,781
189
1,672
543
517
1,432
803
249

9,752
2,378
1,815
194
1,694
533
549
1,530
806
252

103,397.07
56,803.02
149,535.31
243,221.85
174,621.00
105,395.35
179,019.24
199,377.89
67,767.22
117,911.87

738.59
193.05
148.70
15.67

755.25
197.90
159.43
15.88

834.33
236.19
174.68
16.06

895.19
238.99
188.24
16.58

959.74
219.94
208.19
18.91

1,132.75
251.15
222.73
23.57

1,214.52
303.59
214.72
22.16

1,264.43
319.74
234.14
24.90

1,289.33
314.45
240.01
25.70

119,866.35
65,857.89
173,346.48
281,941.17

120.96
47.71
34.53
123.70

124.03
46.61
35.38
118.40

143.87
44.90
37.55
120.30

151.39
45.71
43.69
133.34

158.44
44.32
64.38
153.86

188.20
52.65
62.19
185.24

206.70
70.48
74.94
191.55

219.82
71.36
68.02
188.21

224.00
70.45
72.52
202.25

202,424.00
122,182.62
207,522.13
231,120.41

38.34
15.92

39.39
18.23

42.66
18.10

57.69
19.57

70.08
21.62

119.99
27.04

95.88
34.49

105.54
32.70

106.61
33.34

78,566.79
136,690.86

46

1,584

1,819

2,145

2,489

2,678

3,269

3,756

3,567

3,608

164,314.96

5.49

200.72

231.86

274.91

320.69

346.96

425.68

491.56

468.93

477.03

190,477.99

Food per capita consumer expenditure by category

Food consumer expenditure (BGN per
capita)
1.07
22.53
Bread and cereals (BGN per capita)
0.48
8.90
Meat (BGN per capita)
0.14
3.52
Fish and seafood (BGN per capita)
0.01
0.28
Milk, cheese and eggs (BGN per
capita)
0.11
2.97
Oils and fats (BGN per capita)
0.06
1.27
Fruit (BGN per capita)
0.03
0.70
Vegetables (BGN per capita)
0.09
2.08
Sugar and confectionery (BGN per
capita)
0.14
2.30
Other foods (BGN per capita)
0.02
0.52
Catering consumer expenditure
Catering consumer expenditure (BGN
million)
2
Catering consumer expenditure (BGN
per capita)
0.25

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

219

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.162

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (BGN million)
0
10
380
Beer (BGN million)
0
5
201
Spirits (BGN million)
0
4
133
Wine (BGN million)
0
1
46

455
231
166
59

506
277
169
60

567
298
192
77

749
398
259
92

940
510
331
99

951
525
315
110

909
490
317
102

922
496
320
105

222,053.66
219,712.90
217,492.08
250,587.67

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (BGN per capita)
0.05
1.16
48.17
58.01
Beer (BGN per capita)
0.03
0.60
25.51
29.41
Spirits (BGN per capita)
0.02
0.43
16.88
21.11
Wine (BGN per capita)
0.00
0.12
5.78
7.48

64.87
35.52
21.64
7.70

73.06
38.39
24.78
9.89

97.08
51.62
33.59
11.86

122.42
66.44
43.05
12.94

124.46
68.73
41.28
14.44

119.48
64.43
41.69
13.36

121.86
65.63
42.29
13.93

257,404.52
254,691.29
252,117.07
290,479.09

211
77

238
87

275
96

303
102

345
116

340
111

299
109

341
121

223,466.60
185,074.48

133

151

179

202

229

229

190

220

252,215.10

30.57

35.46

39.30

44.93

44.48

39.33

45.14

259,042.31

11.16

12.36

13.16

15.05

14.53

14.39

16.01

214,540.92

19.40

23.10

26.14

29.88

29.95

24.94

29.13

292,365.50

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (BGN million)
0
4
195
Coffee, tea and cocoa (BGN million)
0
2
73
Mineral waters, soft drinks, fruit
and vegetable juices (BGN million)
0
2
122

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (BGN per capita)
0.02
0.44
24.71
26.84
Coffee, tea and cocoa (BGN per
capita)
0.01
0.19
9.25
9.87
Mineral waters, soft drinks, fruit
and vegetable juices (BGN per capita)
0.01
0.26
15.46
16.97
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.163

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (BGN
million)
0
Tobacco consumer expenditure (BGN
per capita)
0.03

353

464

578

652

769

781

817

858

876

302,236.10

0.85

44.77

59.19

74.14

84.06

99.59

101.75

106.93

112.80

115.77

350,346.24

37.1
44.8
29.9

37.1
44.0
30.7

37.3
43.3
31.7

37.4
42.8
32.4

37.6
42.3
33.3

37.8
41.0
34.9

37.6
40.5
35.0

37.8
39.3
36.5

37.4
38.4
36.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.164

1990
Personal care consumer expenditure
Personal care consumer expenditure
(BGN million)
0
Personal care consumer expenditure
(BGN per capita)
0.04

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11

228

267

301

349

372

487

496

381

352

105,854.86

1.35

28.88

33.97

38.59

44.99

48.13

63.47

64.91

50.07

46.49

122,715.24

319
34
32
66
20
46

351
38
34
73
21
53

383
42
37
79
22
65

413
46
41
84
22
74

469
51
49
93
25
86

530
55
57
107
28
101

530
56
58
104
27
104

44.95
4.89
4.41
9.34
2.74
6.79

49.34
5.40
4.75
10.16
2.78
8.41

53.55
5.91
5.28
10.82
2.90
9.61

61.06
6.58
6.40
12.09
3.25
11.26

69.39
7.22
7.50
14.01
3.63
13.20

69.71
7.34
7.57
13.68
3.53
13.70

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (BGN million)
292
Colour cosmetics (BGN million)
31
Fragrances (BGN million)
28
Hair care (BGN million)
63
Mens grooming (BGN million)
19
Skin care (BGN million)
40

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (BGN per capita)
36.94
40.61
Colour cosmetics (BGN per capita)
3.90
4.32
Fragrances (BGN per capita)
3.49
4.04
Hair care (BGN per capita)
8.00
8.36
Mens grooming (BGN per capita)
2.39
2.57
Skin care (BGN per capita)
5.01
5.85
Source: National statistical offices/OECD/Eurostat/Euromonitor International

220

Euromonitor International 2011

Section 3 Country snapshots Bulgaria

Fashion

Table: 3.165

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

614
3
590
16

622
4
593
19

708
2
670
29

771
3
734
29

911
2
856
43

976
2
923
42

996
2
941
44

981
2
927
43

73,496.27
2,710.69
74,182.42
194,914.55

4
275

6
317

7
356

6
396

8
493

9
541

9
536

9
517

139,817.53
64,702.29

79.74
0.48
75.98
2.46

91.22
0.31
86.28
3.71

99.87
0.37
95.04
3.72

118.60
0.32
111.52
5.66

127.73
0.28
120.78
5.52

130.92
0.24
123.65
5.84

129.63
0.21
122.62
5.63

85,207.50
3,157.95
86,002.84
225,946.82

0.82
40.68

0.91
45.87

0.75
51.28

1.09
64.20

1.14
70.75

1.19
70.42

1.18
68.40

162,082.32
75,014.14

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (BGN million)
1
26
599
Clothing materials (BGN million)
0
1
5
Garments (BGN million)
1
25
574
Other clothing (BGN million)
0
1
16
Clothing, cleaning, repair and hire
(BGN million)
0
0
4
Footwear (BGN million)
1
14
255

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (BGN per capita)
0.15
3.15
75.91
78.24
Clothing materials (BGN per capita)
0.01
0.11
0.61
0.44
Garments (BGN per capita)
0.14
2.97
72.68
75.18
Other clothing (BGN per capita)
0.00
0.07
2.05
2.10
Clothing, cleaning, repair and hire
(BGN per capita)
0.00
0.01
0.57
0.52
Footwear (BGN per capita)
0.09
1.66
32.37
35.07
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.166

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

103.31

80.50

146.56

201.83

238.00

271.53

296.53

384.29

480.00

532.12

591.01

472.10

78.8

73.3

59.6

62.3

60.8

60.7

56.8

57.2

57.8

57.1

56.3

-28.61

21.2

26.7

40.4

37.7

39.2

39.3

43.2

42.8

42.2

42.9

43.7

106.43

Healthy life expectancy at birth

Total population (years)
72
Males (years)
68
Females (years)
75

71
67
75

72
69
75

72
69
76

72
69
76

73
69
76

73
69
76

73
69
77

73
70
77

74
70
77

74
70
77

2.94
2.81
3.03

11.1

13.7

15.1

16.4

17.1

17.8

18.4

18.9

19.4

19.8

87.85

25.9

34.4

35.1

35.9

37.2

38.3

39.3

40.1

40.8

41.3

84.48

88
43

101
49

114
57

127
63

141
70

164
80

194
95

200
98

206
100

23
7
10

26
8
11

29
9
12

32
10
13

36
10
14

44
12
16

54
13
18

56
14
18

58
15
18

28

32

36

42

52

64

77

81

85

12.86
6.28

14.64
7.27

16.32
8.14

18.22
9.06

21.33
10.48

25.38
12.37

26.32
12.82

27.28
13.27

3.28
1.07
1.37

3.70
1.16
1.54

4.16
1.23
1.71

4.70
1.33
1.83

5.72
1.51
2.04

7.06
1.72
2.31

7.34
1.83
2.33

7.62
1.92
2.39

4.07

4.64

5.35

6.70

8.30

10.13

10.66

11.26

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.5
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
22.4

Consumer health (selected) retail sales by category

Consumer health retail sales (BGN
million)
Analgesics (BGN million)
Cough, Cold and Allergy (Hay Fever)
Remedies (BGN million)
Digestive Remedies (BGN million)
Medicated Skin Care (BGN million)
Vitamins and Dietary Supplements
(BGN million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (BGN
per capita)
11.20
Analgesics (BGN per capita)
5.43
Cough, Cold and Allergy (Hay Fever)
Remedies (BGN per capita)
2.86
Digestive Remedies (BGN per capita)
0.94
Medicated Skin Care (BGN per capita)
1.24
Vitamins and Dietary Supplements
(BGN per capita)
3.57
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.167

1990
Satellite TV and Cable TV households
Cable TV households (000)
1
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (BGN million)
0
Package holidays consumer
expenditure (BGN per capita)
0.00

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

35
18

733
161

1,007
199

636
211

1,070
221

1,195
226

1,234
236

1,198
240

1,234
246

1,276
250

% change
1990-2010
173,537.78

155

180

249

338

370

510

539

445

468

0.22

19.61

22.98

31.92

43.53

47.97

66.40

70.60

58.48

61.89

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (BGN million)
0
11
426
Hotels and other accommodation
consumer expenditure (BGN per capita) 0.06
1.27
53.98

415

426

474

493

541

490

538

530

106,860.71

52.89

54.64

61.05

63.89

70.39

64.20

70.71

70.07

123,881.16

Source: Euromonitor International from Council of Europe

www.euromonitor.com

221

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.168

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.4

1.2

3.7

5.0

10.0

15.0

21.0

26.0

30.5

CD player and DVD player/recorder households

CD player households (% of
households)
0.3
1.1
DVD player/recorder households (% of
households)
0.0

6.5

7.0

7.1

7.2

7.2

7.1

7.1

7.0

7.1

0.8

1.3

2.4

4.9

8.7

13.4

18.1

23.4

27.4

Video game console households

Video game console households (% of
households)

1.7

3.7

3.8

3.8

3.8

3.9

3.9

3.9

4.0

4.1

0.0

20.4

31.1

57.2

64.0

64.0

66.6

70.1

73.5

76.2

10

717

944

1,412

1,546

2,083

2,570

3,012

3,395

3,748

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

2,715.83

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.169

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

17.5

23.9

37.5

39.3

41.2

42.6

44.2

45.7

47.1

48.4

49.5

29

1,523

1,645

1,675

1,905

2,104

2,493

2,438

1,830

1,760

210,780.96

143

156

153

170

186

176

176

172

168

399,455.76

21

1,174

1,247

1,248

1,435

1,505

1,798

1,779

1,288

1,247

202,845.77

93

118

156

172

225

256

316

223

208

206,894.02

113

123

118

128

188

263

166

147

138

176,346.10

209.61

214.69

245.42

272.56

324.59

319.07

240.64

232.74

244,338.03

19.88

19.59

21.91

24.06

22.88

23.04

22.64

22.26

463,036.27

158.98

159.97

184.84

194.96

234.16

232.89

169.32

164.81

235,140.12

15.03

20.03

22.17

29.17

33.36

41.36

29.29

27.45

239,832.56

15.72

15.10

16.50

24.37

34.19

21.78

19.39

18.21

204,423.61

Transport services consumer expenditure

Transport services consumer
expenditure (BGN million)
1
Rail travel consumer expenditure
(BGN million)
0
Buses, coaches and taxis consumer
expenditure (BGN million)
1
Air travel consumer expenditure (BGN
million)
0
Other travel consumer expenditure
(BGN million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (BGN per capita)
0.10
3.44
193.04
Rail travel consumer expenditure
(BGN per capita)
0.00
0.19
18.14
Buses, coaches and taxis consumer
expenditure (BGN per capita)
0.07
2.52
148.78
Air travel consumer expenditure (BGN
per capita)
0.01
0.40
11.82
Other travel consumer expenditure
(BGN per capita)
0.01
0.32
14.30

182.86

Source: Euromonitor International from national statistics

Money

Table: 3.170

1990
Annual savings and savings ratio
Annual savings (BGN million)
6
Savings ratio (% of disposable
income)
17.2

1995

2002

2003

2004

2005

2006

2007

2008

2009

-16

-5,061

-5,775

-4,734

-7,900

-8,922

-11,496

-12,207

-12,163

-2.7

-28.3

-30.6

-20.9

-33.8

-34.6

-38.7

-36.4

-37.1

-35.8

6,891

7,373

8,158

9,299

10,774

13,628

17,098

17,230

18,302

113

231

634

1,250

2,190

3,923

6,076

6,167

7,866

6,778

7,142

7,524

8,049

8,585

9,704

11,022

11,064

10,436

2,372

3,429

4,428

5,231

6,278

6,872

7,283

7,854

8,260

18

39

116

254

765

1,087

1,218

1,104

1,061

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

2010

% change
1990-2010

-11,996 -191,667.57
-308.91

Source: National statistical offices/Euromonitor International

222

Euromonitor International 2011

Section 3 Country snapshots Cameroon

Cameroon

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.171

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,348
2,331
1,293
1,836
1,121
1,871
1,785
1,622
676

1,478
2,596
1,511
2,188
1,334
2,225
2,081
1,835
765

1,610
2,862
1,748
2,696
1,701
2,836
2,579
2,176
905

1,666
2,891
1,773
2,757
1,753
2,929
2,655
2,227
926

1,724
2,929
1,793
2,815
1,802
3,020
2,735
2,279
947

1,777
2,979
1,811
2,870
1,849
3,110
2,821
2,331
968

1,822
3,043
1,828
2,923
1,893
3,198
2,914
2,384
989

1,859
3,120
1,845
2,971
1,937
3,283
3,013
2,439
1,012

1,888
3,204
1,867
3,015
1,980
3,366
3,120
2,496
1,035

1,910
3,291
1,895
3,054
2,020
3,445
3,232
2,554
1,059

1,927
3,376
1,932
3,089
2,058
3,520
3,350
2,615
1,084

% change
1990-2010
42.95
44.83
49.47
68.27
83.71
88.13
87.73
61.20
60.50

Source: National statistical offices/Euromonitor International

People

Table: 3.172

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
12,233
0-14 yrs (000)
5,547
15-64 yrs (000)
6,250
65+ yrs (000)
436

14,054
6,271
7,287
496

16,626
7,042
8,993
591

17,018
7,169
9,244
605

17,417
7,301
9,497
619

17,823
7,435
9,755
633

18,238
7,572
10,018
648

18,660
7,711
10,286
663

19,088
7,853
10,558
678

19,522
7,997
10,831
694

19,958
8,144
11,105
710

63.15
46.81
77.66
63.01

Male population by age at January 1st

Male population by age at January
1st (000)
6,080
0-14 yrs (000)
2,791
15-64 yrs (000)
3,093
65+ yrs (000)
196

6,991
3,156
3,611
224

8,287
3,545
4,473
269

8,486
3,609
4,601
275

8,688
3,676
4,731
282

8,895
3,744
4,863
289

9,106
3,813
4,998
295

9,321
3,883
5,135
302

9,538
3,954
5,275
309

9,759
4,026
5,416
316

9,981
4,100
5,557
324

64.15
46.91
79.67
64.75

Female population by age at January 1st

Female population by age at January
1st (000)
6,153
0-14 yrs (000)
2,756
15-64 yrs (000)
3,158
65+ yrs (000)
239

7,063
3,116
3,676
272

8,339
3,497
4,520
322

8,532
3,559
4,643
330

8,728
3,625
4,767
337

8,928
3,691
4,892
345

9,132
3,759
5,020
352

9,339
3,828
5,150
361

9,550
3,899
5,282
369

9,763
3,970
5,415
377

9,978
4,044
5,548
386

62.17
46.72
75.69
61.58

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

7,027
2,794
165
330

8,313
3,283
204
372

8,509
3,358
209
379

8,708
3,435
215
386

8,912
3,513
221
393

9,119
3,593
227
401

9,330
3,674
233
408

9,544
3,757
239
416

9,761
3,840
245
425

9,979
3,925
251
433

63.15
60.51
81.31
44.94

8,937
8,081

9,301
8,116

9,673
8,151

10,053
8,184

10,443
8,217

10,840
8,248

11,245
8,277

11,655
8,303

134.00
14.50

36

37

38

39

39

40

41

42

63.15

1,750,838
1,642,854
249,379
223,312
232,683
196,859
145,294
134,133
79,789
103,216

1,828,071
1,728,648
259,355
231,243
234,563
199,261
149,023
139,151
84,820
103,721

1,907,479
1,817,524
269,530
239,287
235,996
201,371
152,698
144,268
90,088
104,050

1,988,246
1,906,913
279,973
247,622
238,130
204,016
156,652
149,539
95,321
104,684

2,070,354
1,996,731
290,665
256,244
240,951
207,195
160,880
154,969
100,525
105,652

2,153,690
2,087,020
301,589
265,123
244,373
210,839
165,349
160,539
105,705
106,897

2,238,091
2,177,660
312,713
274,231
248,343
214,908
170,037
166,234
110,860
108,402

2,323,375
2,268,553
324,009
283,536
252,798
219,350
174,916
172,036
115,990
110,134

144.92
187.75
141.66
116.05
52.06
55.22
91.14
115.20
209.96
22.98

6,116
2,445
138
299

Urban and rural population, and population density

Urban population (000)
4,981
6,371
8,584
Rural population (000)
7,252
7,684
8,042
Population density (persons per sq
km)
26
30
35
Population of major cities
Douala (Number)
Yaounde (Number)
Bamenda (Number)
Bafoussam (Number)
Garoua (Number)
Maroua (Number)
Ngaoundere (Number)
Kumba (Number)
Buea (Number)
Nkongsamba (Number)

948,607
788,387
134,077
131,236
166,248
141,312
91,510
79,941
37,421
89,554

1,220,539
1,068,977
176,475
165,054
201,505
168,341
113,827
98,801
49,064
96,128

1,676,309
1,560,568
239,658
215,558
230,403
194,221
141,545
129,260
75,028
102,593

Source: Euromonitor International from national statistics/UN

House and Home

Table: 3.173

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,925
1,947
Over US$5,000 (000)
609
341
Over US$15,000 (000)
78
43
Over US$35,000 (000)
21
15
Over US$55,000 (000)
12
9
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

5.2
0.0
0.2
0.8
0.0
9.8
0.2
0.5
1.4

20.2
0.0
0.5
2.7
0.0
9.7
1.1
1.2
3.3

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,461
358
53
18
11

2,706
528
67
24
14

2,856
653
75
25
14

2,948
711
84
28
16

3,054
787
96
30
17

3,204
951
118
32
19

3,284
1,001
136
41
23

3,297
932
125
38
22

3,300
848
110
33
19

71.44
39.12
40.13
55.69
56.69

51.8
0.6
2.5
10.1
0.5
10.6
1.7
4.4
8.6

55.6
0.9
3.2
12.0
2.0
10.9
1.8
5.7
9.7

59.0
1.2
4.0
14.1
2.5
11.4
1.8
7.1
10.8

61.9
1.6
4.9
16.0
3.0
11.7
2.0
8.5
11.9

64.3
1.9
5.9
18.0
3.5
12.0
2.2
10.0
13.0

66.1
2.2
6.9
19.8
4.1
12.4
2.4
11.5
14.2

67.8
2.6
7.9
21.6
4.5
12.8
2.6
13.0
15.4

69.1
2.9
9.0
23.2
5.1
13.2
2.7
14.5
16.5

70.2
3.2
9.9
24.8
5.6
13.5
2.8
16.0
17.7

1,239.39
166,408.28
5,111.63
3,173.95
37.90
1,179.98
3,388.03
1,122.90

Source: Euromonitor International from national statistics

www.euromonitor.com

223

World Consumer Lifestyles Databook 2011

Income

Table: 3.174

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (CFAF
per capita)
236,337.18 270,776.48
352,479.18
Gross income (annual, constant)
(CFAF per capita)
305,301.23 281,649.59
348,633.15
Disposable income (annual, current)
(CFAF per capita)
210,431.32
253,443.71 340,835.26
Disposable income (annual, constant)
(CFAF per capita)
271,835.94
263,620.81
337,116.28

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

360,700.33

367,909.46

382,399.18

397,845.37

408,908.73

388,825.92

388,818.87

389,347.07

64.74

362,899.79

377,947.65

394,070.26

399,098.95

415,858.21

384,015.54

381,124.66

389,347.07

27.53

344,671.69

351,310.29

364,304.17

379,678.55

389,486.99

370,759.73

369,351.30

369,853.05

75.76

346,773.41

360,895.58

375,422.98

380,874.89

396,106.39

366,172.86

362,042.32

369,853.05

36.06

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.175

1990
Consumer expenditure by category
Consumer expenditure by category
(CFAF million)
2,359,237
Food and non-alcoholic beverages
(CFAF million)
938,177
Alcoholic beverages and tobacco
(CFAF million)
38,198
Clothing and footwear (CFAF million)
146,364
Housing (CFAF million)
418,255
Household goods and services (CFAF
million)
98,735
Health goods and medical services
(CFAF million)
167,747
Transport (CFAF million)
249,752
Communications (CFAF million)
12,695
Leisure and recreation (CFAF million)
27,025
Education (CFAF million)
136,605
Hotels and catering (CFAF million)
57,926
Miscellaneous goods and services
(CFAF million)
67,757

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,246,413

5,343,319

5,642,344

5,944,904

6,305,857

6,728,203

7,024,414

6,794,083

6,941,058

7,097,673

200.85

1,275,982

2,074,266

2,187,080

2,300,915

2,436,966

2,596,290

2,706,525

2,613,843

2,666,264

2,722,315

190.17

51,703
211,937
570,105

81,919
380,433
884,457

85,626
406,257
918,059

89,293
432,820
950,542

93,733
464,167
990,492

98,964
500,662
1,037,878

102,229
528,349
1,063,784

97,959
516,127
1,017,590

99,152
532,374
1,029,255

100,465
549,460
1,043,423

163.01
275.41
149.47

133,635

211,710

221,286

230,758

242,230

255,744

264,175

253,494

257,027

260,989

164.33

220,437
341,346
20,831
39,321
185,195
93,048

292,699
519,658
91,701
69,122
283,511
247,359

291,329
535,740
118,768
73,352
293,486
286,361

288,249
550,773
148,247
77,666
303,017
328,225

285,913
569,686
181,763
82,786
314,831
376,271

283,896
592,342
220,092
88,761
328,893
431,473

274,296
602,237
257,090
93,119
336,038
481,790

249,215
570,780
266,647
90,630
319,306
486,881

239,132
571,856
289,383
93,182
320,612
517,167

229,898
574,127
311,599
95,915
322,437
547,173

37.05
129.88
2,354.50
254.92
136.04
844.60

102,872

206,484

225,001

244,401

267,021

293,207

314,783

311,611

325,381

339,595

401.20

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.176

1990

1995

Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,034
3,060
2,975

6,262
3,171
3,091

6,468
3,273
3,195

6,666
3,371
3,295

6,864
3,467
3,397

7,132
3,609
3,523

7,325
3,708
3,617

7,495
3,792
3,703

7,608
3,845
3,764

520
291
229

570
320
250

628
353
275

671
378
294

704
399
305

653
368
285

667
376
292

717
404
313

797
452
345

7.9

8.3

8.9

9.2

9.3

8.4

8.4

8.7

9.5

8.7

9.2

9.7

10.1

10.3

9.3

9.2

9.6

10.5

7.1

7.5

7.9

8.2

8.2

7.5

7.5

7.8

8.4

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.177

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

94
1,946
480

91
1,897
557

132
2,742
836

139
2,799
823

176
2,979
752

194
2,978
784

195
2,998
698

217
3,120
913

264
3,201
1,128

285
3,257
1,231

299
3,307
1,331

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

78
48
30

81
50
32

84
51
33

100
60
39

120
70
50

132
74
58

148
83
65

174
98
77

185
104
82

1.8

1.6

1.3

1.1

1.0

0.9

0.9

49
31
18

58
36
22

% change
1990-2010
219.91
69.92
177.50

276.90
236.30
344.94

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

224

Euromonitor International 2011

Section 3 Country snapshots Cameroon

Smoking

Table: 3.178

1990

1995

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

2002

2003

2004

2005

2006

2007

2008

2009

2010

12.6
23.0
2.3

12.9
23.5
2.5

13.3
24.0
2.7

13.6
24.2
3.1

14.0
24.8
3.4

13.9
24.2
3.7

14.1
24.5
3.9

14.5
24.9
4.3

14.7
25.0
4.5

% change
1990-2010

Source: WHO/OECD/Euromonitor International

Personal Appearance

Table: 3.179

1990

1995

2002

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (CFAF million)
25,652
Colour cosmetics (CFAF million)
6,878
Fragrances (CFAF million)
3,548
Hair care (CFAF million)
5,607
Mens grooming (CFAF million)
2,348
Skin care (CFAF million)
2,031

2003

2004

2005

2006

2007

2008

2009

26,818
7,217
3,645
5,812
2,418
2,211

28,445
7,524
3,788
6,417
2,527
2,370

31,245
8,240
4,086
7,197
2,636
2,634

33,144
8,697
4,289
7,696
2,818
2,813

34,582
9,097
4,453
7,961
2,948
2,965

36,156
9,538
4,631
8,253
3,091
3,127

37,857
10,033
4,818
8,567
3,234
3,306

1,633.18
431.99
217.51
368.44
145.07
136.07

1,753.06
462.31
229.27
403.80
147.91
147.79

1,817.34
476.87
235.19
421.95
154.51
154.24

1,853.29
487.53
238.63
426.64
158.00
158.90

1,894.13
499.65
242.62
432.35
161.93
163.79

1,939.21
513.97
246.80
438.85
165.64
169.37

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (CFAF per capita)
1,542.83
1,575.91
Colour cosmetics (CFAF per capita)
413.70
424.11
Fragrances (CFAF per capita)
213.40
214.21
Hair care (CFAF per capita)
337.23
341.53
Mens grooming (CFAF per capita)
141.24
142.07
Skin care (CFAF per capita)
122.14
129.95

2010

% change
1990-2010

Source: National statistical offices/Euromonitor International

Health and Wellness

Table: 3.180

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

20.27

25.00

32.06

40.44

43.62

45.09

47.43

54.32

67.00

74.82

81.67

302.95

48.3

22.6

27.3

27.6

24.9

24.8

24.8

25.9

28.4

29.4

30.7

-36.50

51.7

77.4

72.7

72.4

75.1

75.2

75.2

74.1

71.6

70.6

69.3

34.06

Healthy life expectancy at birth

Total population (years)
55
Males (years)
53
Females (years)
57

54
52
55

51
50
52

51
50
51

51
50
51

51
50
51

51
50
51

51
50
51

51
51
52

51
51
52

52
51
52

-6.10
-4.44
-7.77

5.4

7.7

8.2

8.7

9.2

9.7

10.2

10.8

11.3

11.9

149.73

25.8

29.0

29.6

30.2

30.8

31.4

31.9

32.4

32.8

33.1

34.04

17,582
4,202

18,818
4,642

20,846
5,331

22,494
5,989

23,659
6,370

25,172
6,881

27,138
7,636

29,927
9,004

6,704
1,790
4,395

7,284
1,849
4,541

7,934
2,080
4,905

8,545
2,204
5,102

9,054
2,302
5,254

9,764
2,461
5,368

10,617
2,633
5,524

11,570
2,826
5,749

2,074

2,238

2,681

2,899

3,107

3,303

3,526

3,819

1,033.14
246.90

1,080.47
266.50

1,169.57
299.13

1,233.36
328.36

1,267.92
341.39

1,318.71
360.48

1,390.14
391.16

1,499.50
451.13

393.94
105.20
258.26

418.23
106.14
260.75

445.13
116.73
275.17

468.53
120.86
279.74

485.24
123.39
281.58

511.53
128.93
281.23

543.86
134.90
282.94

579.72
141.59
288.07

121.88

128.49

150.41

158.98

166.48

173.01

180.61

191.34

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
4.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
24.7

Consumer health (selected) retail sales by category

Consumer health retail sales (CFAF
million)
16,479
Analgesics (CFAF million)
3,911
Cough, Cold and Allergy (Hay Fever)
Remedies (CFAF million)
6,199
Digestive Remedies (CFAF million)
1,667
Medicated Skin Care (CFAF million)
4,239
Vitamins and Dietary Supplements
(CFAF million)
1,846
Consumer health (selected) per capita retail sales by category
Consumer health retail sales (CFAF
per capita)
991.12
Analgesics (CFAF per capita)
235.21
Cough, Cold and Allergy (Hay Fever)
Remedies (CFAF per capita)
372.85
Digestive Remedies (CFAF per capita)
100.23
Medicated Skin Care (CFAF per capita)
254.98
Vitamins and Dietary Supplements
(CFAF per capita)
111.01
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.181

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0
2

0
7

0
10

0
13

0
16

0
19

0
23

0
26

0
28

0
31

% change
1990-2010

16,631.31

Source: Euromonitor International from Council of Europe

www.euromonitor.com

225

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.182

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.0

0.0

0.1

0.1

0.2

0.4

0.6

0.9

CD player and DVD player/recorder households

DVD player/recorder households (% of
households)
0.0

0.4

1.1

2.4

4.1

6.5

9.0

11.0

12.8

14.5

Mobile telephone households

Mobile telephone households (% of
households)

8.3

13.2

23.8

31.8

41.2

47.9

54.6

59.7

63.7

60

100

170

250

370

547

725

750

916

0.0

0.0

Internet users
Internet users (000)

% change
1990-2010

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.183

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4.8

4.5

4.6

4.8

5.0

5.2

5.4

5.6

5.7

5.9

6.0

% change
1990-2010
24.72

Source: Euromonitor International from national statistics

Money

Table: 3.184

1990
Annual savings and savings ratio
Annual savings (CFAF million)
321,964
Savings ratio (% of disposable
income)
12.5

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

350,028

399,521

256,312

283,004

313,580

340,255

357,055

381,082

381,230

397,508

23.46

9.8

7.1

4.4

4.6

4.8

4.9

4.9

5.4

5.3

5.4

-56.94

1,668

2,984

3,323

3,587

4,355

5,725

6,214

6,391

6,552

1,022

1,792

2,082

2,225

2,811

3,781

4,158

4,332

4,475

646

1,192

1,241

1,361

1,544

1,944

2,057

2,058

2,078

491

624

682

795

863

916

984

1,089

1,193

400

508

548

539

520

525

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

226

Euromonitor International 2011

Section 3 Country snapshots Canada

Canada

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.185

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,163
2,305
1,513
2,689
2,043
3,938
6,397
6,439
3,121

1,165
2,412
1,597
2,779
1,976
3,653
6,530
7,485
3,509

1,014
2,294
1,693
2,952
2,168
3,854
6,069
9,322
3,993

1,001
2,258
1,676
2,977
2,192
3,911
5,999
9,575
4,067

1,006
2,212
1,660
2,998
2,207
3,962
5,942
9,805
4,146

1,018
2,168
1,645
3,015
2,211
3,999
5,906
10,012
4,226

1,033
2,140
1,623
3,027
2,211
4,028
5,912
10,187
4,323

1,047
2,126
1,597
3,041
2,221
4,060
5,951
10,309
4,423

1,067
2,122
1,562
3,057
2,245
4,104
6,004
10,374
4,537

1,086
2,124
1,531
3,056
2,272
4,146
6,055
10,443
4,656

1,097
2,143
1,503
3,022
2,299
4,176
6,104
10,517
4,772

% change
1990-2010
-5.74
-7.01
-0.70
12.39
12.55
6.04
-4.58
63.32
52.92

Source: National statistical offices/Euromonitor International

www.euromonitor.com

227

World Consumer Lifestyles Databook 2011

People

Table: 3.186

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
27,698
0-14 yrs (000)
5,732
15-64 yrs (000)
18,845
65+ yrs (000)
3,121

29,302
5,973
19,820
3,509

31,373
5,825
21,554
3,993

31,676
5,787
21,822
4,067

31,995
5,748
22,101
4,146

32,312
5,698
22,389
4,226

32,649
5,652
22,675
4,323

32,976
5,613
22,940
4,423

33,311
5,590
23,184
4,537

33,651
5,577
23,418
4,656

33,968
5,560
23,635
4,772

22.64
-2.99
25.42
52.92

Male population by age at January 1st

Male population by age at January
1st (000)
13,732
0-14 yrs (000)
2,939
15-64 yrs (000)
9,486
65+ yrs (000)
1,307

14,503
3,063
9,960
1,481

15,539
2,982
10,836
1,720

15,689
2,963
10,968
1,758

15,847
2,943
11,105
1,799

16,004
2,918
11,247
1,839

16,171
2,894
11,389
1,888

16,332
2,875
11,519
1,938

16,497
2,863
11,639
1,995

16,667
2,857
11,756
2,055

16,830
2,848
11,868
2,113

22.56
-3.07
25.11
61.67

Female population by age at January 1st

Female population by age at January
1st (000)
13,966
14,799
0-14 yrs (000)
2,793
2,910
15-64 yrs (000)
9,359
9,860
65+ yrs (000)
1,814
2,028

15,834
2,843
10,718
2,273

15,987
2,824
10,854
2,309

16,148
2,805
10,996
2,347

16,308
2,780
11,142
2,387

16,479
2,758
11,286
2,435

16,644
2,738
11,421
2,485

16,814
2,727
11,545
2,542

16,984
2,721
11,662
2,602

17,138
2,712
11,767
2,659

22.72
-2.92
25.74
46.62

Ethnic groups
British (000)
French (000)
German (000)
South Asian (000)
Italian (000)
Chinese (000)
Native Indian (000)
Ukrainian (000)
Dutch (000)
Polish (000)
Black (000)
Filipino (000)
Latin American (000)
Arab (000)
Hungarian (000)
Jewish (000)
Southeast Asian (000)
Greek (000)
West Asian (000)
Korean (000)
Japanese (000)
Other visible minorities (000)

9,960
6,487
837
581
749
676
405
389
339
245
615
214
184
157
96
250
187
153
90
52
58
4,973

11,131
5,948
2,530
670
1,166
864
812
950
849
723
593
236
182
160
232
345
179
201
90
63
69
1,309

10,548
4,881
2,940
1,030
1,366
1,119
1,098
1,148
986
884
719
344
243
217
289
362
217
231
123
114
78
2,434

10,777
4,937
3,042
1,102
1,408
1,158
1,155
1,181
1,013
922
744
365
261
231
300
357
225
238
132
123
80
1,925

11,061
5,030
3,148
1,175
1,449
1,196
1,212
1,214
1,041
962
768
386
280
245
311
350
234
244
143
132
82
1,332

11,351
5,135
3,245
1,249
1,484
1,234
1,265
1,243
1,065
998
793
407
299
261
321
341
242
250
153
140
83
751

11,599
5,226
3,323
1,325
1,510
1,274
1,310
1,264
1,083
1,029
818
429
318
277
330
329
251
254
165
149
85
302

11,612
5,213
3,337
1,402
1,514
1,315
1,331
1,266
1,084
1,042
844
450
337
294
333
317
259
254
176
157
87
351

11,572
5,181
3,332
1,480
1,508
1,357
1,339
1,260
1,079
1,045
872
472
356
312
333
305
268
252
188
166
89
548

11,506
5,141
3,318
1,559
1,498
1,400
1,342
1,251
1,071
1,044
901
493
374
331
332
295
276
251
200
175
91
802

11,421
5,093
3,298
1,638
1,487
1,445
1,341
1,242
1,063
1,042
930
515
392
350
330
286
284
248
212
183
93
1,076

14.66
-21.48
293.94
181.81
98.63
113.81
231.19
219.03
213.17
324.49
51.27
140.74
113.28
122.50
245.22
14.31
51.66
62.11
134.76
254.32
59.94
-78.36

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

12,532
1,318
1,398
12,449

14,040
1,255
1,450
12,558

15,334
1,425
1,522
13,091

15,440
1,478
1,535
13,223

15,554
1,532
1,549
13,360

15,668
1,585
1,562
13,497

15,791
1,639
1,577
13,642

15,910
1,692
1,591
13,783

16,034
1,745
1,605
13,927

16,160
1,797
1,620
14,074

16,275
1,848
1,634
14,211

29.87
40.18
16.86
14.15

5
2

5
2

5
2

5
2

4
2

4
2

4
2

4
2

4
2

-34.68
-26.08

30

30

30

30

31

31

31

31

31

11.08

28

28

28

28

28

28

28

28

28

8.64

25,330
6,346

25,611
6,385

25,889
6,423

26,185
6,465

26,475
6,501

26,775
6,537

27,081
6,570

27,372
6,596

29.04
1.69

22.64

4,531,344
3,222,245
1,897,730
922,340
812,728
847,741
644,913
632,502
630,819
343,417

4,606,076
3,252,388
1,919,250
943,880
828,356
852,562
649,558
637,868
633,687
346,384

4,678,923
3,283,000
1,936,696
965,542
844,658
856,673
654,266
642,760
637,117
349,515

4,753,120
3,316,615
1,953,252
988,079
862,544
860,928
659,545
647,634
641,483
353,069

4,826,025
3,349,097
1,972,365
1,009,215
878,689
865,915
664,745
652,973
645,454
356,407

4,899,670
3,383,176
1,991,266
1,030,504
895,229
871,179
670,289
658,476
649,930
359,952

4,973,571
3,418,292
2,010,597
1,051,691
911,850
876,783
676,082
664,159
654,717
363,620

5,043,988
3,451,525
2,029,396
1,071,753
927,465
882,196
681,567
669,633
659,184
367,075

41.04
18.60
46.46
52.33
30.81
18.42
16.45
21.01
6.62
19.05

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
5
Divorce rates (per 000 population)
3
3
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
21,211
22,760
25,063
Rural population (000)
6,486
6,542
6,310
Population density (persons per sq
km)
3
3
3
Population of major cities
Toronto (Number)
3,576,392
Montreal (Number)
2,910,166
Vancouver (Number)
1,385,647
Calgary (Number)
703,585
Edmonton (Number)
709,042
Ottawa - Gatineau (Number)
744,981
Quebec (Number)
585,285
Hamilton (Number)
553,387
Winnipeg (Number)
618,227
London (Number)
308,349

3,851,642
2,977,633
1,579,457
750,190
708,491
780,796
605,472
571,597
622,087
322,401

4,457,485
3,194,259
1,871,425
901,401
797,949
842,455
640,664
627,033
628,962
340,804

Source: Euromonitor International from national statistics/UN

228

Euromonitor International 2011

Section 3 Country snapshots Canada

House and Home

Table: 3.187

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
9,818
10,670
Over US$5,000 (000)
9,682
10,443
Over US$15,000 (000)
8,488
8,770
Over US$35,000 (000)
4,466
4,173
Over US$55,000 (000)
1,789
1,616

11,741
11,518
9,861
5,185
2,347

11,929
11,742
10,383
6,204
3,147

12,106
11,943
10,767
6,959
3,838

12,272
12,144
11,167
7,728
4,597

12,432
12,312
11,462
8,459
5,470

12,594
12,498
11,794
9,154
6,278

12,750
12,656
11,982
9,463
6,655

12,905
12,789
11,985
9,128
6,151

13,062
12,968
12,318
9,919
7,193

33.05
33.95
45.12
122.08
301.96

Households by number of persons

1 person (000)
2,225
2 persons (000)
3,065
3 persons (000)
1,717
4 persons (000)
1,754
5 persons (000)
725
6+ persons (000)
335

2,558
3,369
1,818
1,829
757
348

3,054
3,859
1,895
1,850
741
352

3,128
3,944
1,916
1,856
742
351

3,198
4,025
1,938
1,862
742
349

3,263
4,101
1,958
1,866
743
347

3,327
4,175
1,979
1,869
744
344

3,390
4,248
1,999
1,873
745
343

3,450
4,319
2,019
1,878
746
342

3,510
4,389
2,039
1,884
748
341

3,569
4,458
2,060
1,890
750
341

60.36
45.47
19.95
7.72
3.37
1.60

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

2,225
2,276
3,531
830
961

2,558
2,734
3,566
808
1,013

3,054
3,336
3,536
759
1,066

3,128
3,437
3,542
753
1,077

3,198
3,538
3,544
747
1,087

3,263
3,635
3,543
740
1,096

3,327
3,732
3,540
733
1,105

3,390
3,830
3,539
726
1,114

3,450
3,926
3,536
719
1,123

3,510
4,023
3,534
711
1,133

3,569
4,120
3,533
704
1,142

60.36
81.03
0.04
-15.09
18.85

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

6,087
1,896
4,191
3,711
25

7,112
2,605
4,507
3,532
35

7,680
3,367
4,312
4,024
47

7,783
3,641
4,141
4,108
47

7,941
3,999
3,942
4,124
48

8,184
4,323
3,861
4,045
49

8,510
4,629
3,881
3,879
49

8,792
4,779
4,013
3,757
50

9,002
4,921
4,081
3,703
50

9,159
5,058
4,101
3,702
50

9,280
5,191
4,089
3,737
50

52.46
173.74
-2.42
0.70
102.02

6,015

6,674

6,751

6,854

6,951

7,046

7,141

7,233

7,326

7,418

35.13

1,083
3,351
230

1,175
3,654
247

1,300
3,647
240

1,334
3,684
241

1,367
3,718
242

1,399
3,750
243

1,432
3,782
243

1,464
3,813
244

1,497
3,844
245

1,529
3,875
245

89.19
18.03
1.50

13,834
8,596
2,653
2,482

16,082
10,553
3,456
1,965

20,212
12,552
5,164
2,305

22,494
12,855
6,756
2,639

22,906
13,430
6,415
2,782

24,795
14,268
6,842
3,323

24,630
14,547
6,714
3,013

26,019
15,161
7,289
3,160

27,230
15,570
7,875
3,312

27,325
15,359
8,110
3,338

28,488
15,864
8,606
3,435

105.93
84.56
224.40
38.41

95.5
31.3
57.2
65.3
16.3
99.0
98.5
71.5
93.7
73.2

98.0
41.7
57.2
84.8
28.8
99.4
98.5
76.1
95.2
78.6

99.2
54.3
57.0
91.9
63.9
99.8
98.7
78.7
96.6
80.9

99.0
54.6
56.3
92.6
66.6
99.7
98.8
79.0
96.7
81.2

99.2
56.0
55.2
93.2
68.7
99.8
98.9
79.3
96.9
81.9

99.0
57.2
56.3
94.1
72.0
99.7
98.9
79.5
97.0
82.2

99.0
57.7
53.9
93.9
75.4
99.8
99.2
79.7
97.1
81.3

98.9
59.4
53.0
93.5
78.4
99.9
99.1
79.9
97.2
82.2

98.8
59.8
54.0
94.4
79.4
99.8
99.1
80.0
97.3
81.5

98.8
60.3
54.1
95.1
81.5
99.9
99.1
80.1
97.4
81.5

98.8
60.8
54.1
95.5
83.2
99.9
99.1
80.3
97.5
81.7

3.45
94.11
-5.51
46.25
410.17
0.91
0.58
12.26
3.99
11.63

22,903
7,073
7,810
4,414
2,260
1,153
193

23,426
7,338
7,833
4,543
2,343
1,176
193

23,799
7,536
7,838
4,625
2,411
1,181
208

24,367
7,845
7,842
4,733
2,538
1,186
223

24,921
8,111
7,913
4,839
2,618
1,203
237

25,416
8,269
8,113
4,921
2,653
1,208
251

25,912
8,427
8,317
5,002
2,688
1,213
265

25,912
8,427
8,316
5,002
2,688
1,214
265

25,913
8,427
8,315
5,004
2,687
1,215
266

Households by type of dwelling

Detached house (000)
5,490
Semi-detached and terraced house
(000)
808
Apartment (000)
3,283
Other (000)
242
Household running costs
Household running costs (C$ million)
Electricity (C$ million)
Gas (C$ million)
Liquid Fuels (C$ million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Cat (000s of animals)
Fish (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

229

World Consumer Lifestyles Databook 2011

Income

Table: 3.188

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (C$
per capita)
19,115.67
21,141.16
Gross income (annual, constant) (C$
per capita)
23,167.47
24,255.70
Disposable income (annual, current)
(C$ per capita)
14,967.86
16,541.57
Disposable income (annual, constant)
(C$ per capita)
18,140.48
18,978.49

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

27,880.98

28,814.56

29,773.36

31,136.94

32,420.57

34,280.22

35,439.90

35,128.91

36,564.14

91.28

29,985.08

30,445.27

31,195.88

32,234.23

33,246.59

34,762.09

35,463.54

35,401.44

36,564.14

57.83

21,817.08

22,527.54

23,277.14

24,352.70

25,401.89

26,846.07

27,759.34

27,515.75

28,639.93

91.34

23,463.55

23,802.45

24,389.28

25,210.90

26,049.09

27,223.44

27,777.86

27,729.22

28,639.93

57.88

Gross income (annual, current) by age

Aged 15-19 (C$)
7,369
Aged 20-24 (C$)
15,328
Aged 25-29 (C$)
22,714
Aged 30-34 (C$)
28,075
Aged 35-39 (C$)
31,722
Aged 40-44 (C$)
33,687
Aged 45-49 (C$)
33,925
Aged 50-54 (C$)
32,460
Aged 55-59 (C$)
29,445
Aged 60-64 (C$)
25,666
Aged 65+ (C$)
19,508

10,967
18,155
24,840
29,939
33,345
35,054
35,103
33,676
31,092
27,994
22,754

20,359
26,974
32,778
37,443
41,035
43,294
44,137
43,193
40,237
35,396
26,722

20,915
27,722
33,849
38,833
42,568
44,849
45,658
44,661
41,546
36,276
26,817

22,465
28,892
34,885
39,925
43,661
45,945
46,750
45,815
42,719
37,338
27,534

23,295
29,870
36,255
41,737
45,710
48,107
48,928
48,029
44,798
38,993
28,343

23,930
30,513
37,315
43,347
47,692
50,274
51,137
50,265
46,846
40,529
28,870

24,345
31,331
38,949
45,825
50,727
53,538
54,438
53,524
49,795
42,623
29,386

24,896
31,912
39,985
47,408
52,686
55,634
56,573
55,658
51,792
44,069
29,925

24,290
30,980
39,161
46,817
52,270
55,266
56,265
55,465
51,809
44,140
30,187

22,872
29,622
38,981
48,055
54,534
58,025
59,265
58,662
55,168
47,132
32,594

210.36
93.25
71.61
71.17
71.91
72.25
74.69
80.72
87.36
83.64
67.08

Gross income (annual, constant) by age

Aged 15-19 (C$)
10,953
Aged 20-24 (C$)
22,783
Aged 25-29 (C$)
33,761
Aged 30-34 (C$)
41,728
Aged 35-39 (C$)
47,149
Aged 40-44 (C$)
50,070
Aged 45-49 (C$)
50,424
Aged 50-54 (C$)
48,246
Aged 55-59 (C$)
43,764
Aged 60-64 (C$)
38,148
Aged 65+ (C$)
28,996

14,586
24,146
33,038
39,819
44,349
46,622
46,687
44,789
41,353
37,233
30,263

23,707
31,409
38,168
43,600
47,783
50,413
51,395
50,296
46,854
41,216
31,116

23,698
31,410
38,352
43,999
48,231
50,815
51,732
50,603
47,074
41,102
30,385

24,990
32,139
38,806
44,411
48,567
51,108
52,003
50,963
47,520
41,534
30,628

25,352
32,508
39,456
45,422
49,746
52,354
53,248
52,270
48,754
42,436
30,845

25,531
32,554
39,811
46,246
50,882
53,636
54,557
53,627
49,979
43,240
30,801

25,430
32,727
40,684
47,867
52,987
55,923
56,864
55,909
52,014
44,522
30,696

25,403
32,562
40,800
48,374
53,760
56,768
57,727
56,792
52,848
44,967
30,535

24,708
31,514
39,837
47,624
53,172
56,219
57,235
56,421
52,702
44,901
30,707

22,872
29,622
38,981
48,055
54,534
58,025
59,265
58,662
55,168
47,132
32,594

108.81
30.02
15.46
15.16
15.66
15.89
17.53
21.59
26.06
23.55
12.41

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.189

1990
Consumer expenditure by category
Consumer expenditure by category (C$
million)
388,511
Food and non-alcoholic beverages (C$
million)
41,975
Alcoholic beverages and tobacco (C$
million)
17,551
Clothing and footwear (C$ million)
21,245
Housing (C$ million)
93,928
Household goods and services (C$
million)
36,886
Health goods and medical services
(C$ million)
15,388
Transport (C$ million)
56,412
Communications (C$ million)
6,483
Leisure and recreation (C$ million)
32,354
Education (C$ million)
1,953
Hotels and catering (C$ million)
28,317
Miscellaneous goods and services (C$
million)
36,019

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

458,860

657,582

684,800

717,479

755,627

795,705

846,815

884,359

885,909

928,377

138.96

47,418

62,325

64,691

67,404

70,928

73,616

77,742

80,580

80,237

83,647

99.28

17,644
23,467
114,281

25,481
29,592
147,315

27,589
30,010
155,443

29,065
30,875
162,192

29,513
31,965
170,325

30,351
33,771
178,361

32,452
35,471
188,423

34,014
36,543
195,691

34,310
36,101
195,197

36,346
37,301
203,812

107.09
75.57
116.99

38,136

54,117

56,639

59,782

62,924

67,321

72,049

75,624

76,162

80,302

117.70

21,036
62,739
8,068
41,548
2,911
33,111

33,623
94,795
14,438
63,886
9,029
46,921

35,444
97,175
14,972
65,833
9,845
47,195

37,898
100,803
15,687
68,448
10,522
49,375

40,679
108,604
16,345
71,630
11,161
51,190

43,861
114,304
16,787
75,417
11,724
54,142

47,600
121,374
18,079
80,310
13,025
57,390

50,659
126,800
19,041
83,807
13,980
59,552

51,759
126,703
19,288
83,770
14,320
59,205

55,355
132,316
20,363
87,408
15,384
61,474

259.73
134.55
214.10
170.16
687.89
117.09

48,502

76,060

79,964

85,428

90,363

96,051

102,900

108,068

108,856

114,667

218.35

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.190

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,516
6,912
5,604
668
1,551

13,295
7,261
6,035
780
1,717

15,310
8,184
7,126
897
1,975

15,673
8,348
7,324
925
2,042

15,947
8,481
7,467
921
2,028

16,170
8,595
7,575
931
2,033

16,485
8,727
7,758
949
2,030

16,866
8,889
7,978
979
2,084

17,127
9,022
8,105
1,016
2,138

16,939
8,928
8,011
1,002
2,130

17,197
9,050
8,147
1,022
2,162

37.40
30.93
45.38
53.09
39.41

1,163
649
514

1,394
789
605

1,269
722
547

1,286
720
567

1,235
685
550

1,173
649
524

1,108
608
500

1,079
604
476

1,118
632
486

1,525
832
693

1,494
822
672

28.50
26.61
30.89

8.5

9.5

7.7

7.6

7.2

6.8

6.3

6.0

6.1

8.3

8.0

-5.96

8.6

9.8

8.1

7.9

7.5

7.0

6.5

6.4

6.5

8.5

8.3

-3.03

8.4

9.1

7.1

7.2

6.9

6.5

6.1

5.6

5.7

8.0

7.6

-9.21

Source: International Labour Organisation/Euromonitor International

230

Euromonitor International 2011

Section 3 Country snapshots Canada

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.191

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

462
2,367
2,269

502
2,413
2,470

512
2,461
2,709

503
2,468
2,641

494
2,389
2,572

490
2,321
2,602

486
2,305
2,632

487
2,297
2,641

490
2,305
2,653

499
2,317
2,660

507
2,320
2,629

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

% change
1990-2010
9.63
-1.98
15.86

1,968

1,784
838
945

1,255
547
708

1,291
562
728

1,327
578
749

1,347
586
762

1,366
593
773

1,372
595
776

1,407
610
797

1,426
618
808

1,434
621
813

-27.11

1.6

1.9

4.2

4.6

5.3

5.6

5.0

5.1

5.0

5.0

5.0

202.44

161,011
22,592
22,508

168,125
23,059
23,776

177,433
24,586
24,695

201,069
27,144
29,625

214,101
26,775
30,447

203,741
22,650
26,016

227,363
24,847
29,038

233,163
24,881
29,321

236,938
24,850
29,405

58,003
19,397

60,335
20,044

63,282
20,605

75,618
23,214

78,147
21,933

73,512
27,924

84,213
30,076

86,228
31,235

87,738
32,488

12,907
2,298
14,008
4,295

13,457
2,400
14,845
4,322

13,865
2,438
16,984
4,394

17,343
2,079
21,039
5,007

17,556
1,845
22,848
5,355

17,793
1,734
20,010
6,513

19,131
1,813
22,956
7,751

19,570
1,805
23,456
8,163

19,933
1,813
23,691
8,532

5,003

5,887

6,584

9,195

7,589

7,538

8,504

8,488

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.192

1990
Food consumer expenditure by category
Food consumer expenditure (C$
million)
39,694
Bread and cereals (C$ million)
5,887
Meat (C$ million)
9,255
Fish and seafood (C$ million)
1,227
Milk, cheese and eggs (C$ million)
5,845
Oils and fats (C$ million)
519
Fruit (C$ million)
4,800
Vegetables (C$ million)
4,151
Sugar and confectionery (C$ million)
1,228
Other foods (C$ million)
6,782

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

44,640
6,563
9,580
1,371
7,031
560
5,221
4,872
1,422
8,020

58,769
9,390
12,938
2,205
9,402
769
7,357
6,456
2,273
7,979

61,019
9,848
13,500
2,409
9,750
799
7,713
6,694
2,415
7,891

63,610
10,376
14,111
2,621
10,153
836
8,112
6,976
2,561
7,862

66,959
11,023
14,886
2,890
10,665
883
8,611
7,340
2,738
7,924

69,523
11,543
15,487
3,146
11,038
918
9,006
7,609
2,888
7,888

73,439
12,303
16,388
3,475
11,633
973
9,586
8,027
3,114
7,939

76,145
12,862
17,029
3,777
12,023
1,009
10,013
8,301
3,290
7,842

75,853
12,921
16,980
3,927
11,939
1,007
10,044
8,250
3,330
7,454

79,103
13,576
17,718
4,282
12,402
1,051
10,543
8,582
3,526
7,423

99.28
130.61
91.44
249.02
112.18
102.54
119.65
106.75
187.10
9.45

1,926.35
310.88
426.18
76.06
307.82
25.22
243.51
211.33

1,988.10
324.31
441.04
81.93
317.32
26.14
253.55
218.03

2,072.27
341.14
460.69
89.45
330.05
27.32
266.50
227.16

2,129.37
353.53
474.33
96.36
338.09
28.12
275.85
233.06

2,227.04
373.10
496.98
105.39
352.77
29.50
290.69
243.42

2,285.86
386.10
511.19
113.38
360.94
30.29
300.60
249.18

2,254.10
383.96
504.59
116.71
354.77
29.92
298.49
245.17

2,328.77
399.67
521.61
126.07
365.11
30.95
310.39
252.66

62.50
88.04
56.10
184.59
73.01
65.15
79.10
68.59

76.24
249.12

80.06
245.73

84.74
245.22

88.44
241.59

94.43
240.75

98.76
235.41

98.97
221.52

103.79
218.52

134.11
-10.76

Food per capita consumer expenditure by category

Food consumer expenditure (C$ per
capita)
1,433.12
1,523.44
1,873.25
Bread and cereals (C$ per capita)
212.55
223.98
299.31
Meat (C$ per capita)
334.15
326.94
412.41
Fish and seafood (C$ per capita)
44.30
46.79
70.28
Milk, cheese and eggs (C$ per capita)
211.03
239.95
299.69
Oils and fats (C$ per capita)
18.74
19.11
24.50
Fruit (C$ per capita)
173.30
178.18
234.49
Vegetables (C$ per capita)
149.87
166.27
205.78
Sugar and confectionery (C$ per
capita)
44.34
48.53
72.46
Other foods (C$ per capita)
244.86
273.70
254.33
Catering consumer expenditure
Catering consumer expenditure (C$
million)
24,814
Catering consumer expenditure (C$
per capita)
895.88

28,829

41,602

42,003

44,120

45,969

48,802

51,887

54,024

53,893

56,166

126.35

983.85

1,326.08

1,326.03

1,378.97

1,422.65

1,494.74

1,573.48

1,621.78

1,601.52

1,653.49

84.57

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

231

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.193

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (C$ million)
8,782
9,674
13,316
Beer (C$ million)
4,621
5,108
6,871
Spirits (C$ million)
2,652
2,919
4,509
Wine (C$ million)
1,509
1,647
1,936

14,036
7,176
4,897
1,963

14,580
7,395
5,202
1,983

15,324
7,702
5,592
2,029

16,241
8,086
6,054
2,101

17,364
8,558
6,628
2,178

18,203
8,875
7,124
2,204

18,305
8,835
7,318
2,152

19,290
9,210
7,878
2,202

119.66
99.30
197.08
45.93

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (C$ per capita)
317.07
330.15
424.45
443.11
Beer (C$ per capita)
166.84
174.32
219.01
226.54
Spirits (C$ per capita)
95.75
99.62
143.73
154.61
Wine (C$ per capita)
54.48
56.21
61.70
61.96

455.69
231.12
162.59
61.98

474.25
238.37
173.07
62.80

497.45
247.67
185.43
64.34

526.56
259.53
200.98
66.05

546.46
266.44
213.86
66.17

543.97
262.54
217.48
63.95

567.90
271.13
231.94
64.83

79.11
62.51
142.24
18.99

3,672
1,069

3,794
1,099

3,969
1,142

4,094
1,172

4,303
1,222

4,435
1,252

4,385
1,231

4,544
1,267

99.19
64.17

2,603

2,695

2,827

2,922

3,081

3,182

3,154

3,276

117.11

118.59
34.36

122.82
35.34

125.38
35.89

130.50
37.06

133.13
37.59

130.30
36.58

133.76
37.31

62.42
33.86

84.24

87.48

89.49

93.44

95.54

93.72

96.45

77.04

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (C$ million)
2,281
2,778
3,556
Coffee, tea and cocoa (C$ million)
772
862
1,041
Mineral waters, soft drinks, fruit
and vegetable juices (C$ million)
1,509
1,916
2,515

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (C$ per capita)
82.35
94.81
113.36
115.92
Coffee, tea and cocoa (C$ per capita)
27.87
29.42
33.18
33.76
Mineral waters, soft drinks, fruit
and vegetable juices (C$ per capita)
54.48
65.39
80.18
82.16
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.194

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (C$
million)
8,769
Tobacco consumer expenditure (C$ per
capita)
316.60

7,970

12,165

13,553

14,485

14,189

14,110

15,088

15,811

16,005

17,056

94.50

271.99

387.76

427.86

452.72

439.12

432.16

457.55

474.63

475.61

502.11

58.60

20.8
20.4
21.2

19.8
18.5
21.0

18.6
17.1
20.0

17.5
16.1
18.9

18.3
17.7
19.0

16.6
15.5
17.7

16.3
15.3
17.2

16.2
15.3
17.1

16.1
15.1
17.1

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.195

1990
Personal care consumer expenditure
Personal care consumer expenditure
(C$ million)
7,377
Personal care consumer expenditure
(C$ per capita)
266.36

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

8,710

13,564

14,201

15,147

15,847

16,639

17,731

18,537

18,614

19,585

165.47

297.24

432.35

448.32

473.41

490.44

509.61

537.71

556.48

553.15

576.57

116.47

6,292
971
616
1,328
479
931

6,580
1,016
614
1,380
500
996

6,909
1,062
612
1,430
526
1,099

7,268
1,117
630
1,473
566
1,191

7,612
1,189
646
1,504
594
1,288

7,866
1,248
659
1,516
610
1,346

7,977
1,275
660
1,514
616
1,376

205.66
31.74
19.19
43.14
15.62
31.14

213.84
32.88
18.95
44.27
16.29
34.01

222.59
34.21
19.31
45.10
17.34
36.49

230.84
36.05
19.60
45.61
18.02
39.05

236.14
37.46
19.79
45.52
18.32
40.42

237.06
37.89
19.63
44.98
18.31
40.90

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (C$ million)
5,975
Colour cosmetics (C$ million)
923
Fragrances (C$ million)
600
Hair care (C$ million)
1,277
Mens grooming (C$ million)
466
Skin care (C$ million)
868

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (C$ per capita)
190.46
198.62
Colour cosmetics (C$ per capita)
29.43
30.65
Fragrances (C$ per capita)
19.14
19.45
Hair care (C$ per capita)
40.71
41.93
Mens grooming (C$ per capita)
14.85
15.12
Skin care (C$ per capita)
27.65
29.40
Source: National statistical offices/OECD/Eurostat/Euromonitor International

232

Euromonitor International 2011

Section 3 Country snapshots Canada

Fashion

Table: 3.196

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (C$ million)
18,083
19,937
25,182
Clothing materials (C$ million)
465
509
403
Garments (C$ million)
15,848
17,518
22,882
Other clothing (C$ million)
853
940
937
Clothing, cleaning, repair and hire
(C$ million)
917
970
960
Footwear (C$ million)
3,162
3,530
4,410

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

25,537
376
23,338
900

26,276
354
24,147
877

27,196
335
25,132
855

28,653
323
26,606
853

30,076
312
28,051
849

30,972
295
29,009
827

30,578
266
28,756
772

31,569
251
29,805
751

74.58
-45.99
88.06
-11.92

923
4,473

898
4,599

874
4,769

870
5,118

865
5,395

841
5,571

784
5,523

762
5,732

-16.88
81.26

821.25
11.08
754.69
27.41

841.67
10.37
777.79
26.45

877.59
9.91
814.90
26.13

912.06
9.45
850.63
25.75

929.76
8.84
870.84
24.82

908.67
7.91
854.53
22.93

929.39
7.39
877.44
22.11

42.35
-55.96
53.35
-28.18

28.06
143.74

27.06
147.59

26.65
156.74

26.22
163.60

25.26
167.25

23.30
164.12

22.44
168.73

-32.22
47.80

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (C$ per capita)
652.88
680.40
802.68
806.19
Clothing materials (C$ per capita)
16.78
17.36
12.83
11.88
Garments (C$ per capita)
572.20
597.83
729.36
736.78
Other clothing (C$ per capita)
30.79
32.10
29.87
28.40
Clothing, cleaning, repair and hire
(C$ per capita)
33.11
33.12
30.62
29.13
Footwear (C$ per capita)
114.16
120.47
140.57
141.21
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.197

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,861.00

1,826.00

2,253.00

2,688.00

3,051.00

3,482.00

3,950.00

4,409.00

4,631.00

4,918.25

5,160.31

177.29

74.5

71.4

69.6

70.2

70.2

70.3

69.8

70.0

69.8

69.7

69.6

-6.69

25.5

28.6

30.4

29.8

29.8

29.7

30.2

30.0

30.2

30.3

30.4

19.59

Healthy life expectancy at birth

Total population (years)
77
Males (years)
74
Females (years)
81

78
75
81

80
77
82

80
77
82

80
78
83

80
78
83

81
78
83

81
79
83

81
79
83

81
79
83

81
79
84

5.03
6.55
3.57

11.7

14.1

14.3

15.6

18.0

18.8

19.8

20.8

21.8

22.6

109.38

33.3

31.6

32.1

32.1

31.9

32.1

32.2

32.2

32.3

32.4

-0.28

1,985
481

2,044
514

2,133
556

2,220
599

2,330
642

2,410
669

2,452
685

2,542
735

2,616
766

577
279
339

583
286
349

611
295
358

641
304
358

667
317
364

688
330
364

689
341
363

701
353
366

715
363
372

931

958

1,002

1,022

1,045

1,112

1,147

1,185

1,239

64.53
16.23

66.65
17.39

68.71
18.54

71.36
19.67

73.08
20.30

73.62
20.57

75.53
21.85

77.03
22.55

18.41
9.02
11.02

19.09
9.22
11.20

19.83
9.42
11.09

20.44
9.71
11.14

20.87
10.02
11.04

20.68
10.25
10.89

20.83
10.50
10.88

21.06
10.69
10.96

30.23

31.31

31.63

31.99

33.73

34.44

35.22

36.47

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.5

Consumer health (selected) retail sales by category

Consumer health retail sales (C$
million)
Analgesics (C$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (C$ million)
Digestive Remedies (C$ million)
Medicated Skin Care (C$ million)
Vitamins and Dietary Supplements (C$
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (C$ per
capita)
63.28
Analgesics (C$ per capita)
15.32
Cough, Cold and Allergy (Hay Fever)
Remedies (C$ per capita)
18.40
Digestive Remedies (C$ per capita)
8.89
Medicated Skin Care (C$ per capita)
10.79
Vitamins and Dietary Supplements (C$
per capita)
29.68
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.198

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

7,799
320

7,814
2,503

7,736
2,722

8,031
2,665

8,030
2,775

8,109
2,997

8,176
2,998

8,329
3,023

8,486
3,084

8,643
3,174

21.87
4,652.21

Package holidays consumer expenditure

Package holidays consumer
expenditure (C$ million)
2,585
3,732
Package holidays consumer
expenditure (C$ per capita)
93.32
127.36

5,559

5,646

5,771

5,925

6,115

6,381

6,499

6,374

6,532

152.72

177.19

178.23

180.37

183.38

187.29

193.52

195.09

189.41

192.31

106.07

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (C$ million)
3,504
4,282
5,319
Hotels and other accommodation
consumer expenditure (C$ per capita) 126.50
146.12
169.53

5,192

5,255

5,221

5,339

5,503

5,529

5,313

5,309

51.51

163.90

164.23

161.59

163.54

166.87

165.97

157.87

156.28

23.55

1990
Satellite TV and Cable TV households
Cable TV households (000)
7,092
Satellite TV households (000)
67

Source: Euromonitor International from Council of Europe

www.euromonitor.com

233

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.199

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

29.3

35.5

44.1

50.1

57.9

64.2

66.9

69.9

73.0

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
15.5
47.5
DVD player/recorder households (% of
households)
0.3

76.1

79.5

81.1

81.5

82.1

81.7

81.1

80.6

80.5

35.8

51.7

68.3

77.1

83.0

85.3

86.4

88.5

89.6

Video game console households

Video game console households (% of
households)
8.8

14.9

21.3

22.3

23.3

24.3

24.4

24.1

24.0

23.0

22.5

154.79

Mobile telephone households

Mobile telephone households (% of
households)

0.9

10.0

51.6

53.9

59.0

64.2

67.7

71.4

73.2

75.8

78.3

8,797.72

Internet users
Internet users (000)

100

1,220

19,288

20,317

21,092

23,151

23,623

24,116

25,510

26,960

28,178

28,078.30

420.49

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.200

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

60.4

62.9

63.8

62.5

62.1

61.7

59.7

60.0

59.8

59.6

59.3

-1.77

11,822

11,655

12,532

13,582

14,758

15,455

15,837

15,610

16,073

101.34

1,256

1,258

1,373

1,513

1,672

1,779

1,851

1,852

1,938

142.91

7,630

7,510

8,066

8,719

9,446

9,871

10,094

9,930

10,197

96.52

2,388

2,361

2,547

2,769

3,021

3,172

3,259

3,221

3,327

108.32

547

526

546

581

618

634

633

606

610

52.95

367.94

391.68

420.34

452.02

468.67

475.41

463.87

473.18

64.17

39.70

42.90

46.83

51.22

53.94

55.56

55.04

57.07

98.07

237.08

252.11

269.84

289.33

299.34

303.01

295.09

300.21

60.24

74.55

79.60

85.70

92.54

96.18

97.84

95.73

97.94

69.86

16.61

17.08

17.97

18.94

19.22

19.01

18.01

17.97

24.72

Transport services consumer expenditure

Transport services consumer
expenditure (C$ million)
7,983
9,236
Rail travel consumer expenditure (C$
million)
798
924
Buses, coaches and taxis consumer
expenditure (C$ million)
5,189
6,003
Air travel consumer expenditure (C$
million)
1,597
1,847
Other travel consumer expenditure
(C$ million)
399
462

Transport services per capita consumer expenditure

Transport services consumer
expenditure (C$ per capita)
288.22
315.20
376.83
Rail travel consumer expenditure (C$
per capita)
28.81
31.53
40.05
Buses, coaches and taxis consumer
expenditure (C$ per capita)
187.35
204.87
243.20
Air travel consumer expenditure (C$
per capita)
57.66
63.03
76.13
Other travel consumer expenditure
(C$ per capita)
14.41
15.77
17.45
Source: Euromonitor International from national statistics

Money

Table: 3.201

1990
Annual savings and savings ratio
Annual savings (C$ million)
21,081
Savings ratio (% of disposable
income)
5.1
Consumer lending by category
Consumer lending (total) (C$ million)
Mortgages/housing share of total
consumer lending (C$ million)
Consumer credit share of total
consumer lending (C$ million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

24,635

32,374

28,607

28,647

31,355

34,558

39,408

40,903

39,606

42,494

101.58

5.1

4.7

4.0

3.8

4.0

4.2

4.5

4.4

4.3

4.4

-14.10

707,594

766,285

845,537

939,092

1,032,689

1,148,091

1,268,005

1,348,902

1,427,353

481,500

520,800

571,600

628,100

695,200

775,900

871,400

929,131

995,099

226,094

245,485

273,937

310,992

337,489

372,191

396,605

419,771

432,253

32,394

34,099

34,695

34,850

35,716

35,932

36,185

37,400

38,593

51,417

54,374

55,973

60,782

64,393

68,357

72,436

73,593

74,109

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

234

Euromonitor International 2011

Section 3 Country snapshots Chile

Chile

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.202

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

887
1,638
954
1,695
1,241
2,253
2,746
2,406
1,019

885
1,782
1,096
1,682
1,202
2,199
3,128
2,818
1,184

739
1,670
1,200
1,981
1,278
2,224
3,246
3,664
1,466

737
1,626
1,194
2,017
1,316
2,265
3,225
3,791
1,516

739
1,583
1,181
2,047
1,353
2,314
3,201
3,915
1,569

743
1,546
1,162
2,069
1,387
2,368
3,180
4,033
1,624

747
1,518
1,137
2,082
1,418
2,424
3,163
4,145
1,681

751
1,497
1,109
2,086
1,444
2,480
3,154
4,250
1,741

755
1,485
1,081
2,080
1,467
2,533
3,152
4,351
1,802

758
1,478
1,054
2,063
1,484
2,579
3,159
4,446
1,866

760
1,477
1,031
2,037
1,495
2,616
3,173
4,538
1,932

% change
1990-2010
-14.38
-9.83
8.11
20.18
20.47
16.14
15.54
88.62
89.61

Source: National statistical offices/Euromonitor International

People

Table: 3.203

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
13,191
0-14 yrs (000)
3,946
15-64 yrs (000)
8,431
65+ yrs (000)
813

14,410
4,268
9,186
956

15,780
4,202
10,381
1,198

15,955
4,156
10,562
1,236

16,127
4,106
10,743
1,277

16,297
4,054
10,922
1,321

16,467
4,001
11,098
1,368

16,636
3,949
11,269
1,417

16,804
3,900
11,434
1,470

16,970
3,857
11,589
1,524

17,135
3,820
11,734
1,580

29.90
-3.20
39.18
94.38

Male population by age at January 1st

Male population by age at January
1st (000)
6,515
0-14 yrs (000)
2,006
15-64 yrs (000)
4,175
65+ yrs (000)
333

7,125
2,171
4,560
393

7,805
2,138
5,169
498

7,892
2,115
5,261
516

7,977
2,090
5,353
534

8,062
2,064
5,444
554

8,145
2,037
5,533
576

8,229
2,010
5,620
598

8,311
1,985
5,704
622

8,393
1,963
5,783
647

8,474
1,945
5,857
672

30.07
-3.06
40.27
101.65

Female population by age at January 1st

Female population by age at January
1st (000)
6,676
0-14 yrs (000)
1,940
15-64 yrs (000)
4,256
65+ yrs (000)
480

7,285
2,096
4,625
563

7,975
2,064
5,212
699

8,063
2,041
5,301
721

8,150
2,017
5,390
743

8,236
1,991
5,479
767

8,322
1,965
5,565
792

8,407
1,939
5,649
819

8,493
1,915
5,730
848

8,577
1,893
5,806
877

8,661
1,875
5,878
908

29.74
-3.34
38.10
89.32

Ethnic groups
White (European/ White Mestizo)
(000)
Mapuche (indigenous) (000)
Aymara (indigenous) (000)
Other (000)

11,687
1,404
71
29

13,170
1,142
64
34

15,058
631
51
41

15,298
566
49
42

15,526
511
47
43

15,747
463
45
44

15,958
422
43
45

16,163
387
41
45

16,361
357
40
46

16,554
332
38
47

16,741
310
37
47

43.24
-77.92
-48.11
63.67

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,168
325
482
7,216

5,741
426
530
7,713

6,253
589
591
8,347

6,319
612
600
8,425

6,380
634
607
8,505

6,444
656
616
8,582

6,505
678
623
8,661

6,568
699
631
8,739

6,633
719
638
8,813

6,689
739
646
8,896

6,750
759
653
8,972

30.61
133.75
35.65
24.33

4
0

3
0

3
0

3
0

3
0

3
1

3
1

3
1

-58.05
13.34

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
0
0
First marriage: average age of men
(years)
26
26
First marriage: average age of women
(years)
23
23

4
0
26

26

26

26

26

26

26

26

26

1.54

23

24

24

24

24

24

24

24

24

1.54

13,878
2,077

14,086
2,040

14,291
2,006

14,492
1,975

14,690
1,946

14,884
1,920

15,076
1,894

15,265
1,869

39.06
-15.52

21

22

22

22

22

23

23

23

29.90

4,675,844
518,135
291,208
286,040
231,121
261,382
214,576
208,948
192,077
176,285

4,695,055
542,693
296,977
285,249
235,040
259,416
217,164
210,873
194,577
177,127

4,714,906
566,897
302,700
284,537
238,936
257,546
219,762
212,807
197,071
177,992

4,735,349
590,435
308,306
283,920
242,760
255,802
222,295
214,734
199,533
178,875

4,756,331
613,367
313,813
283,397
246,525
254,181
224,822
216,652
201,967
179,775

4,777,700
635,774
319,228
282,948
250,234
252,659
227,323
218,561
204,373
180,686

4,799,869
657,665
324,569
282,599
253,902
251,263
229,809
220,477
206,766
181,624

4,822,656
679,058
329,833
282,339
257,525
249,979
232,285
222,394
209,141
182,583

15.61
211.64
53.36
0.21
43.97
-8.46
9.79
29.44
36.68
16.36

Urban and rural population, and population density

Urban population (000)
10,978
12,122
13,665
Rural population (000)
2,213
2,288
2,115
Population density (persons per sq
km)
18
19
21
Population of major cities
Santiago (Number)
4,171,322
Puente Alto (Number)
217,896
Antofagasta (Number)
215,068
Vina del Mar (Number)
281,751
Temuco (Number)
178,868
Valparaiso (Number)
273,092
Concepcion (Number)
211,566
Rancagua (Number)
171,807
Talcahuano (Number)
153,015
Arica (Number)
156,910

4,458,805
317,934
242,806
289,238
198,082
274,489
198,995
190,272
169,785
167,361

4,656,690
492,603
285,255
286,931
227,086
263,499
212,003
206,971
189,505
175,441

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

235

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.204

1990

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

4,131
3,249
730
148
75

4,213
3,392
784
174
92

4,292
3,765
1,220
243
116

4,375
4,054
1,703
341
150

4,458
4,232
2,120
442
183

4,541
4,372
2,491
556
225

4,624
4,499
2,877
704
278

4,708
4,566
2,798
649
257

4,794
4,695
3,266
875
343

76.86
299.58
1,075.07
1,172.23
933.43

326
540
737
829
572
565

474
727
901
952
582
505

495
754
923
968
582
498

516
780
945
984
583
492

536
806
967
1,000
584
486

556
831
989
1,017
585
481

576
857
1,011
1,034
588
476

596
882
1,034
1,051
590
473

615
907
1,056
1,069
594
469

635
932
1,079
1,086
597
466

159.16
118.89
77.96
54.71
14.48
-23.49

1995

Households by annual disposable income band

Over US$1,000 (000)
2,710
3,562
Over US$5,000 (000)
1,175
2,885
Over US$15,000 (000)
278
807
Over US$35,000 (000)
69
202
Over US$55,000 (000)
33
99
Households by number of persons
1 person (000)
245
2 persons (000)
426
3 persons (000)
606
4 persons (000)
702
5 persons (000)
522
6+ persons (000)
609
Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

245
342
1,135
271
1,117

326
460
1,392
299
1,093

474
604
1,769
333
961

495
623
1,833
337
932

516
642
1,911
340
891

536
672
1,979
341
851

556
699
2,048
347
810

576
721
2,091
350
804

596
743
2,147
354
786

615
762
2,197
357
778

635
782
2,247
361
770

159.16
128.85
97.89
33.14
-31.04

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

1,927
365
1,562
1,157
26

2,644
430
2,214
915
10

2,911
636
2,275
1,225
6

2,976
653
2,323
1,238
5

3,039
674
2,365
1,255
5

3,101
697
2,404
1,273
4

3,163
722
2,441
1,293
4

3,225
746
2,479
1,314
4

3,286
770
2,516
1,335
4

3,348
795
2,553
1,358
4

3,410
819
2,591
1,381
4

76.94
124.27
65.87
19.39
-85.47

Households by type of dwelling

Apartment (000)
144
Other (000)
382

311
177

575
96

588
104

600
111

613
119

626
127

639
136

652
144

666
140

679
137

370.27
-64.29

198,704
106,438
32,400
2,898
56,968

625,834
340,186
111,354
9,134
165,160

712,095
387,362
127,241
10,393
187,099

784,062
427,018
141,015
11,442
204,588

903,104
492,275
163,222
13,178
234,428

1,001,874
546,397
181,496
14,620
259,360

1,125,711
614,511
205,068
16,426
289,706

1,288,809
704,131
236,000
18,804
329,874

1,362,629
745,100
250,801
19,879
346,849

1,479,394
809,559
273,601
21,580
374,653

622.01
830.58
2,249.11
622.24
262.79

67.4
0.5
3.8
16.7
9.1
59.4
31.0
4.9
12.1
38.6

87.0
3.3
8.6
30.0
20.5
82.1
61.0
7.3
23.6
78.8

88.9
4.0
9.5
35.4
24.9
85.3
56.0
7.7
25.4
84.6

90.4
4.7
10.3
41.3
27.4
87.7
58.0
8.0
27.2
87.6

92.1
5.3
11.1
47.1
33.3
89.4
60.0
8.4
29.0
89.1

93.0
6.0
12.0
52.4
40.2
91.2
52.0
8.7
30.8
90.4

93.9
6.5
12.7
57.2
48.6
92.0
52.0
9.1
32.8
91.4

94.6
7.1
13.4
61.0
54.6
93.1
52.0
9.4
34.8
92.2

95.3
7.6
14.1
64.0
59.9
93.7
51.9
9.8
37.0
93.0

95.9
8.1
14.7
66.2
64.4
94.1
51.7
10.1
38.6
93.8

133.24
10,992.70
573.38
358.85
1,976.06
80.23
187.22
225.31
554.48
175.25

5,122
2,860
1,301
661
190
65
44

5,341
2,972
1,369
681
207
65
47

5,562
3,020
1,500
700
226
66
50

5,736
3,048
1,620
715
236
66
51

5,846
3,093
1,654
721
253
70
54

5,990
3,148
1,704
726
280
75
57

6,139
3,193
1,763
735
309
77
61

6,292
3,255
1,807
760
326
80
64

6,435
3,314
1,847
783
342
83
67

Household running costs

Household running costs (CLP million)
Electricity (CLP million)
Gas (CLP million)
Solid Fuels (CLP million)
Liquid Fuels (CLP million)

204,899
86,995
11,647
2,988
103,269

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

41.1
0.1
2.2
14.4
3.1
52.2
18.0
3.1
5.9
34.1

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Fish (000s of animals)
Reptile (000s of animals)
Small Mammal (000s of animals)
Source: Euromonitor International from national statistics

236

Euromonitor International 2011

Section 3 Country snapshots Chile

Income

Table: 3.205

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,326,191

2,454,012

2,629,814

2,889,565

3,144,479

3,446,348

3,859,833

3,962,696

4,246,626

666.65

2,742,141

2,844,535

3,049,013

3,285,516

3,493,738

3,705,591

3,856,137

3,980,252

4,246,626

198.37

Gross and disposable income (annual) per capita

Gross income (annual, current) (CLP
per capita)
553,922
1,541,524
Gross income (annual, constant) (CLP
per capita)
1,423,252
2,263,824
Disposable income (annual, current)
(CLP per capita)
488,769
1,369,087
Disposable income (annual, constant)
(CLP per capita)
1,255,847
2,010,589

1,976,011

2,097,886

2,248,816

2,483,329

2,692,843

2,957,853

3,308,789

3,410,623

3,666,095

650.07

2,329,345

2,431,736

2,607,282

2,823,614

2,991,939

3,180,351

3,305,621

3,425,734

3,666,095

191.92

Gross income (annual, current) by age

Aged 15-19 (CLP)
543,747
Aged 20-24 (CLP)
619,869
Aged 25-29 (CLP)
746,576
Aged 30-34 (CLP)
871,781
Aged 35-39 (CLP)
956,789
Aged 40-44 (CLP)
1,007,246
Aged 45-49 (CLP)
1,043,650
Aged 50-54 (CLP)
1,068,575
Aged 55-59 (CLP)
1,031,961
Aged 60-64 (CLP)
865,484
Aged 65+ (CLP)
579,812

1,768,338
1,934,951
2,115,546
2,276,945
2,396,886
2,484,061
2,551,728
2,595,194
2,567,622
2,406,978
2,077,861

2,735,797
2,916,376
3,106,945
3,274,903
3,398,231
3,486,395
3,554,649
3,598,924
3,571,020
3,408,523
3,053,033

2,881,527
3,064,786
3,257,890
3,427,744
3,552,318
3,641,237
3,709,908
3,754,496
3,726,341
3,562,587
3,201,575

3,070,922
3,263,988
3,467,198
3,645,584
3,776,261
3,869,389
3,941,147
3,987,782
3,958,287
3,786,963
3,407,264

3,355,767
3,564,432
3,783,792
3,975,984
4,116,605
4,216,651
4,293,578
4,343,616
4,311,913
4,128,024
3,718,876

3,609,261
3,829,199
4,060,270
4,262,860
4,410,431
4,515,702
4,596,166
4,648,580
4,615,398
4,421,982
3,992,187

3,955,138
4,195,396
4,447,570
4,668,802
4,829,270
4,944,079
5,031,325
5,088,221
5,052,214
4,841,469
4,374,511

4,400,566
4,663,571
4,938,706
5,180,088
5,354,799
5,479,873
5,574,641
5,636,389
5,597,258
5,367,908
4,859,883

4,521,768
4,790,178
5,069,234
5,314,118
5,491,426
5,618,023
5,714,035
5,776,323
5,736,745
5,504,764
4,990,423

4,851,496
5,135,635
5,428,387
5,685,584
5,872,200
6,004,758
6,105,692
6,170,679
6,129,265
5,886,337
5,346,531

792.23
728.50
627.10
552.18
513.74
496.16
485.03
477.47
493.94
580.12
822.11

Gross income (annual, constant) by age

Aged 15-19 (CLP)
1,814,871
3,087,946
Aged 20-24 (CLP)
2,068,943
3,378,893
Aged 25-29 (CLP)
2,491,853
3,694,255
Aged 30-34 (CLP)
2,909,752
3,976,098
Aged 35-39 (CLP)
3,193,485
4,185,543
Aged 40-44 (CLP)
3,361,894
4,337,772
Aged 45-49 (CLP)
3,483,401
4,455,935
Aged 50-54 (CLP)
3,566,591
4,531,838
Aged 55-59 (CLP)
3,444,385
4,483,690
Aged 60-64 (CLP)
2,888,734
4,203,167
Aged 65+ (CLP)
1,935,244
3,628,448

3,501,820
3,732,961
3,976,890
4,191,876
4,349,736
4,462,587
4,549,952
4,606,623
4,570,906
4,362,910
3,907,883

3,587,115
3,815,248
4,055,637
4,267,082
4,422,160
4,532,852
4,618,338
4,673,844
4,638,795
4,434,943
3,985,532

3,782,954
4,020,785
4,271,111
4,490,859
4,651,835
4,766,556
4,854,952
4,912,400
4,876,065
4,665,018
4,197,282

4,011,610
4,261,056
4,523,288
4,753,041
4,921,145
5,040,744
5,132,705
5,192,522
5,154,624
4,934,796
4,445,685

4,172,683
4,426,954
4,694,096
4,928,311
5,098,919
5,220,624
5,313,649
5,374,244
5,335,883
5,112,273
4,615,385

4,380,103
4,646,176
4,925,445
5,170,447
5,348,158
5,475,301
5,571,922
5,634,931
5,595,055
5,361,667
4,844,536

4,482,887
4,750,812
5,031,094
5,276,992
5,454,971
5,582,384
5,678,926
5,741,829
5,701,966
5,468,325
4,950,797

4,585,811
4,858,023
5,141,031
5,389,384
5,569,203
5,697,593
5,794,965
5,858,135
5,817,997
5,582,729
5,061,104

4,851,496
5,135,635
5,428,387
5,685,584
5,872,200
6,004,758
6,105,692
6,170,679
6,129,265
5,886,337
5,346,531

167.32
148.23
117.85
95.40
83.88
78.61
75.28
73.01
77.95
103.77
176.27

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.206

1990
Consumer expenditure by category
Consumer expenditure by category
(CLP million)
5,545,446
Food and non-alcoholic beverages
(CLP million)
1,602,606
Alcoholic beverages and tobacco (CLP
million)
42,676
Clothing and footwear (CLP million)
1,097,290
Housing (CLP million)
1,559,542
Household goods and services (CLP
million)
562,402
Health goods and medical services
(CLP million)
128,344
Transport (CLP million)
8,894
Communications (CLP million)
87,788
Leisure and recreation (CLP million)
30,462
Education (CLP million)
84,342
Hotels and catering (CLP million)
190,603
Miscellaneous goods and services
(CLP million)
150,497

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

16,935,608

28,690,622

31,371,258

33,860,402

37,768,017

41,469,282

45,950,928

51,793,309

53,727,984

57,997,662

945.86

4,315,313

7,024,858

7,532,782

8,088,979

8,906,133

9,740,445

10,749,028

12,104,963

12,530,630

13,481,780

741.24

133,900
1,682,644
2,763,647

228,348
1,971,468
3,741,727

237,649
2,210,521
4,052,494

265,719
2,385,711
4,296,016

293,040
2,583,269
4,770,951

320,846
2,821,543
5,221,745

353,968
3,047,129
5,720,970

398,857
3,363,100
6,462,861

412,543
3,429,061
6,752,950

442,981
3,649,783
7,279,376

938.01
232.62
366.76

2,514,382

4,360,180

4,798,640

5,316,315

5,900,102

6,489,275

7,190,137

7,949,881

8,152,873

8,733,746

1,452.94

958,010
792,009
525,681
320,752
549,455
893,211

1,939,246
1,630,517
1,273,736
602,278
1,215,498
1,641,025

2,086,170
1,768,346
1,409,613
693,248
1,383,628
1,724,691

2,255,958
1,901,208
1,604,838
774,692
1,501,991
1,833,582

2,556,469
2,126,327
1,870,242
875,888
1,736,880
1,982,074

2,814,847
2,333,860
2,084,006
969,983
1,925,592
2,154,270

3,137,805
2,624,060
2,387,375
1,071,214
2,158,810
2,397,159

3,568,737
3,005,880
2,742,963
1,220,448
2,477,308
2,705,026

3,738,985
3,163,503
2,887,950
1,280,822
2,586,381
2,786,647

4,064,929
3,445,494
3,167,822
1,405,014
2,798,356
2,975,727

3,067.21
38,639.54
3,508.49
4,512.35
3,217.87
1,461.22

1,486,604

3,061,740

3,473,475

3,635,392

4,166,643

4,592,869

5,113,274

5,793,286

6,005,640

6,552,655

4,254.01

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.207

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

4,458
3,075
1,384
183
181

5,026
3,406
1,620
148
299

5,531
3,697
1,834
92
438

5,675
3,750
1,925
89
458

5,863
3,816
2,047
88
488

5,905
3,840
2,065
87
491

6,411
4,130
2,281
93
542

6,572
4,188
2,384
93
566

6,671
4,192
2,479
95
592

6,673
4,198
2,475
98
627

7,059
4,389
2,670
98
633

58.34
42.75
92.99
-46.34
249.38

268
184
84

248
158
90

469
298
170

453
279
174

495
281
214

440
248
192

410
239
171

506
282
224

566
306
260

773
408
365

565
296
269

110.83
60.57
221.18

5.7

4.7

7.8

7.4

7.8

6.9

6.0

7.1

7.8

10.4

7.4

30.69

5.7

4.4

7.5

6.9

6.9

6.1

5.5

6.3

6.8

8.8

6.3

11.70

5.7

5.3

8.5

8.3

9.5

8.5

7.0

8.6

9.5

12.9

9.2

60.52

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

237

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.208

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

220
1,491
720

283
1,650
679

421
1,754
1,497

393
1,714
1,557

394
1,756
1,595

408
1,721
1,630

402
1,695
1,634

407
1,679
1,612

411
1,670
1,609

411
1,668
1,605

415
1,665
1,580

6
13

6
13

6
13

6
13

6
13

6
13

6
13

6
13

6
13

% change
1990-2010
88.28
11.68
119.51

458

449
242
206

522
274
248

567
296
271

581
302
279

664
344
320

661
336
325

753
381
372

805
403
402

831
404
427

860
409
451

87.68

0.1

0.2

0.9

0.9

1.0

1.0

1.1

1.1

1.1

1.2

1.2

1,277.78

71,690
13,336
4,414

26,985
5,989
1,911

48,300
9,840
2,715

47,668
12,022
1,987

53,008
13,387
2,470

56,666
14,485
2,503

57,956
15,115
2,490

25,680
5,192

8,981
1,487

16,364
2,894

16,130
2,025

17,452
2,396

18,637
2,505

19,004
2,471

10,730
2,784
7,863
1,691

4,203
1,528
2,453
433

7,327
2,007
6,270
883

6,827
1,394
6,725
557

7,273
1,672
7,677
678

7,670
1,645
8,512
706

7,750
1,610
8,825
688

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.209

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (CLP
million)
1,548,166
4,141,376
Bread and cereals (CLP million)
111,394
143,565
Meat (CLP million)
383,500
1,396,985
Fish and seafood (CLP million)
19,697
86,453
Milk, cheese and eggs (CLP million)
151,533
664,215
Oils and fats (CLP million)
82,195
289,238
Fruit (CLP million)
52,996
181,099
Vegetables (CLP million)
468,842
534,175
Sugar and confectionery (CLP million)
83,591
267,903
Other foods (CLP million)
194,418
577,743

6,758,754
162,546
2,495,813
184,572
1,071,983
496,972
482,628
668,059
458,527
737,654

7,240,783
187,987
2,620,558
226,035
1,154,403
563,721
569,974
621,999
506,908
789,196

7,773,296
187,530
2,834,018
338,214
1,241,731
604,071
596,898
618,112
549,794
802,926

8,560,147
193,650
3,158,444
381,982
1,349,859
647,281
754,698
629,597
599,703
844,932

9,362,818
207,603
3,459,702
435,123
1,472,775
709,597
849,191
666,366
656,743
905,718

10,331,187
227,227
3,827,858
482,370
1,623,986
791,091
939,759
719,113
723,018
996,766

11,633,002
254,955
4,325,865
549,695
1,827,412
891,641
1,063,209
785,118
817,700
1,117,407

12,040,602
262,020
4,469,502
579,103
1,913,604
921,491
1,109,065
782,765
852,560
1,150,491

12,958,900
280,913
4,802,991
633,743
2,067,338
1,000,008
1,200,355
813,715
920,860
1,238,975

737.05
152.18
1,152.41
3,117.46
1,264.28
1,116.63
2,164.99
73.56
1,001.63
537.27

453,833.86
11,782.57
164,249.88
14,167.32

482,010.53
11,628.47
175,733.27
20,972.15

525,243.16
11,882.20
193,799.37
23,438.08

568,571.84
12,607.00
210,095.86
26,423.52

621,008.85
13,658.67
230,092.96
28,995.32

692,277.74
15,172.32
257,431.39
32,712.27

709,511.71
15,439.93
263,372.57
34,124.57

756,295.34
16,394.41
280,307.72
36,985.93

544.37
94.13
864.12
2,376.84

72,355.07
35,332.62
35,724.51
38,985.33

76,997.92
37,457.57
37,012.78
38,328.22

82,826.17
39,716.58
46,307.63
38,631.55

89,436.55
43,091.42
51,568.48
40,466.13

97,617.96
47,552.57
56,489.03
43,225.94

108,748.92
53,061.38
63,271.35
46,722.23

112,762.17
54,300.33
65,353.44
46,125.70

120,652.07
58,361.55
70,054.02
47,489.30

950.24
836.58
1,643.62
33.61

31,771.73
49,464.82

34,091.90
49,788.24

36,797.26
51,844.32

39,881.73
55,001.15

43,460.68
59,915.73

48,661.19
66,496.69

50,238.45
67,794.55

53,742.40
72,307.94

748.05
390.58

Food per capita consumer expenditure by category

Food consumer expenditure (CLP per
capita)
117,369.64 287,395.58 428,307.30
Bread and cereals (CLP per capita)
8,445.01
9,962.86
10,300.66
Meat (CLP per capita)
29,073.92
96,945.39
158,161.54
Fish and seafood (CLP per capita)
1,493.27
5,999.51
11,696.47
Milk, cheese and eggs (CLP per
capita)
11,488.03
46,093.97
67,932.36
Oils and fats (CLP per capita)
6,231.37
20,072.01
31,493.49
Fruit (CLP per capita)
4,017.74
12,567.57
30,584.50
Vegetables (CLP per capita)
35,543.87
37,069.69
42,335.40
Sugar and confectionery (CLP per
capita)
6,337.21
18,591.44
29,057.20
Other foods (CLP per capita)
14,739.23
40,093.14
46,745.69
Catering consumer expenditure
Catering consumer expenditure (CLP
million)
168,737
Catering consumer expenditure (CLP
per capita)
12,792.30

846,904

1,550,415

1,629,024

1,731,245

1,870,873

2,033,114

2,262,934

2,554,422

2,632,540

2,812,546

1,566.82

58,771.88

98,250.96

102,103.06

107,351.94

114,795.14

123,464.02

136,025.21

152,013.18

155,126.65

164,143.19

1,183.14

Source: National statistical offices/OECD/Eurostat/Euromonitor International

238

Euromonitor International 2011

Section 3 Country snapshots Chile

Drinking

Table: 3.210

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (CLP million)
39,979
124,886
209,076
Beer (CLP million)
34,278
99,045
157,903
Spirits (CLP million)
3,393
14,464
28,092
Wine (CLP million)
2,308
11,377
23,081

216,806
163,202
29,416
24,189

242,246
181,408
33,369
27,469

266,811
199,006
37,159
30,646

291,934
217,279
40,923
33,731

322,069
239,285
45,334
37,451

362,997
269,372
51,223
42,401

375,414
277,906
53,547
43,960

403,021
297,404
57,986
47,630

908.08
767.62
1,608.99
1,963.71

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (CLP per capita)
3,030.89
8,666.61
13,249.30
13,588.83
Beer (CLP per capita)
2,598.69
6,873.34
10,006.43
10,229.06
Spirits (CLP per capita)
257.23
1,003.75
1,780.21
1,843.69
Wine (CLP per capita)
174.97
789.52
1,462.66
1,516.08

15,021.29
11,248.82
2,069.16
1,703.31

16,371.28
12,210.83
2,280.02
1,880.43

17,728.13
13,194.63
2,485.11
2,048.38

19,359.60
14,383.44
2,725.00
2,251.15

21,601.86
16,030.30
3,048.26
2,523.30

22,121.84
16,376.07
3,155.35
2,590.42

23,520.73
17,356.84
3,384.12
2,779.76

676.03
567.91
1,215.60
1,488.67

291,999
105,572

315,684
104,837

345,986
111,441

377,627
119,623

417,840
132,053

471,961
148,960

490,028
154,937

522,880
164,735

860.47
321.19

186,427

210,847

234,545

258,004

285,788

323,001

335,092

358,145

2,236.54

21,229.41

22,931.99

25,116.44

28,086.30

28,875.70

30,515.83

639.38

6,837.94

7,264.31

7,937.70

8,864.58

9,129.89

9,614.10

224.24

14,391.47

15,667.68

17,178.74

19,221.72

19,745.81

20,901.73

1,698.70

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (CLP million)
54,440
173,937
266,104
Coffee, tea and cocoa (CLP million)
39,112
81,535
88,145
Mineral waters, soft drinks, fruit
and vegetable juices (CLP million)
15,328
92,402
177,959

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (CLP per capita)
4,127.21
12,070.56
16,863.21
18,301.76
19,575.08
Coffee, tea and cocoa (CLP per
capita)
2,965.16
5,658.22
5,585.81
6,616.99
6,500.77
Mineral waters, soft drinks, fruit
and vegetable juices (CLP per capita) 1,162.05
6,412.34
11,277.39
11,684.77
13,074.31
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.211

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (CLP
million)
2,697
Tobacco consumer expenditure (CLP
per capita)
204.47

9,014

19,272

20,844

23,473

26,229

28,912

31,899

35,861

37,130

39,960

1,381.66

625.54

1,221.28

1,306.42

1,455.53

1,609.41

1,755.75

1,917.44

2,134.05

2,187.94

2,332.12

1,040.60

30.4
36.5
24.6

30.6
36.1
25.3

30.7
35.9
25.8

30.7
35.9
25.8

30.6
35.8
25.7

30.5
35.7
25.6

30.5
35.6
25.5

30.4
35.5
25.4

30.3
35.4
25.3

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.212

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

91,667

231,335

271,221

288,144

329,716

364,228

410,510

469,406

489,692

539,445

22,894.27

6,361.34

14,659.87

16,999.45

17,867.41

20,231.06

22,118.34

24,675.80

27,934.24

28,855.87

31,482.62

17,601.28

649,120
40,881
67,094
162,280
78,533
94,038

678,027
42,252
66,245
173,037
80,545
103,530

727,448
44,027
73,122
188,483
86,303
111,577

776,092
45,645
75,824
201,804
92,532
122,804

814,504
47,263
81,698
207,687
97,619
134,459

909,894
54,124
94,805
228,604
107,774
156,888

987,502
60,336
106,524
260,052
113,553
163,639

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (CLP per capita)
38,579.41
40,685.22
42,043.44
Colour cosmetics (CLP per capita)
2,447.46
2,562.35
2,620.00
Fragrances (CLP per capita)
4,232.18
4,205.31
4,107.74
Hair care (CLP per capita)
9,634.80
10,171.31
10,729.75
Mens grooming (CLP per capita)
4,640.87
4,922.25
4,994.50
Skin care (CLP per capita)
5,294.77
5,894.07
6,419.74

44,635.58
2,701.49
4,486.72
11,565.18
5,295.46
6,846.26

47,129.43
2,771.88
4,604.52
12,254.85
5,619.13
7,457.44

48,959.94
2,841.01
4,910.87
12,484.11
5,867.91
8,082.37

54,147.62
3,220.90
5,641.84
13,604.17
6,413.58
9,336.38

58,190.15
3,555.37
6,277.12
15,323.99
6,691.27
9,642.70

Personal care consumer expenditure

Personal care consumer expenditure
(CLP million)
2,346
Personal care consumer expenditure
(CLP per capita)
177.86

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (CLP million)
608,789
Colour cosmetics (CLP million)
38,621
Fragrances (CLP million)
66,784
Hair care (CLP million)
152,039
Mens grooming (CLP million)
73,234
Skin care (CLP million)
83,552

Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.213

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (CLP million)
753,268
1,401,861
1,727,352
Clothing materials (CLP million)
40,848
109,038
221,574
Garments (CLP million)
577,478
1,048,680
1,202,321
Other clothing (CLP million)
108,719
155,844
130,991
Clothing, cleaning, repair and hire
(CLP million)
26,223
88,299
172,466
Footwear (CLP million)
344,022
280,783
244,116

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

1,968,695
276,929
1,347,663
147,816

2,129,160
314,977
1,446,926
160,973

2,318,998
360,326
1,562,621
171,025

2,541,012
402,323
1,704,688
184,228

2,758,859
444,035
1,843,505
193,692

3,058,432
506,463
2,030,223
208,986

3,130,212
535,977
2,060,453
206,225

3,345,137
584,375
2,192,383
213,134

344.08
1,330.61
279.65
96.04

196,288
241,826

206,284
256,551

225,026
264,271

249,773
280,531

277,626
288,271

312,761
304,667

327,557
298,849

355,245
304,646

1,254.71
-11.45

132,026.03
19,531.25
89,721.71
9,981.70

142,291.71
22,109.31
95,881.04
10,493.95

154,306.95
24,431.71
103,519.88
11,187.52

165,835.32
26,691.00
110,813.32
11,642.85

182,006.73
30,139.54
120,818.18
12,436.69

184,452.73
31,583.29
121,415.48
12,152.11

195,225.79
34,104.75
127,949.86
12,438.72

241.86
1,001.30
192.26
50.91

12,791.37
15,908.37

13,807.41
16,215.43

15,167.84
17,035.71

16,688.15
17,327.98

18,612.32
18,130.70

19,301.85
17,610.15

20,732.47
17,779.46

942.87
-31.83

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (CLP per capita)
57,106.79
97,283.77 109,463.59
123,392.80
Clothing materials (CLP per capita)
3,096.77
7,566.82
14,041.31
17,357.19
Garments (CLP per capita)
43,779.79
72,774.36
76,191.98
84,468.08
Other clothing (CLP per capita)
8,242.21
10,814.97
8,301.00
9,264.70
Clothing, cleaning, repair and hire
(CLP per capita)
1,988.02
6,127.61
10,929.30
12,302.83
Footwear (CLP per capita)
26,081.01
19,485.26
15,469.81
15,157.04
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.214

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

40.49

264.00

288.00

303.00

373.00

445.00

529.00

615.00

697.00

760.00

817.75

1,919.53

42.2

48.2

54.5

56.0

55.9

56.6

57.8

58.7

59.4

60.3

61.3

45.12

57.8

51.8

45.5

44.0

44.1

43.4

42.2

41.3

40.6

39.7

38.7

-32.97

Healthy life expectancy at birth

Total population (years)
74
Males (years)
71
Females (years)
77

75
72
78

78
75
81

78
75
81

78
75
81

78
75
81

78
75
81

78
75
82

79
76
82

79
76
82

79
76
82

6.94
7.23
6.67

15.3

21.7

21.9

22.8

23.6

24.2

24.9

25.4

25.9

26.4

89.54

28.2

36.3

37.8

39.2

40.5

41.8

43.0

43.9

44.7

45.4

73.47

96,459
32,776

97,933
33,665

99,934
33,985

108,822
36,899

113,001
38,274

120,483
40,256

129,241
41,715

142,318
46,132

141,953
41,751

34,056
10,790
11,581

34,691
10,876
11,378

37,419
9,175
11,893

40,685
9,971
12,865

41,970
10,387
13,410

45,611
10,865
14,059

49,815
11,671
15,587

54,876
13,240
16,945

56,657
15,223
17,205

7,453

7,797

10,174

11,859

12,575

15,760

21,892

23,486

24,148

6,138.21
2,110.02

6,196.76
2,107.34

6,677.25
2,264.12

6,862.19
2,324.25

7,242.24
2,419.78

7,691.11
2,482.48

8,386.31
2,718.38

8,284.54
2,436.61

2,174.33
681.65
713.13

2,320.33
568.94
737.47

2,496.39
611.80
789.37

2,548.72
630.77
814.34

2,741.69
653.11
845.09

2,964.47
694.56
927.60

3,233.63
780.17
998.49

3,306.57
888.41
1,004.08

488.67

630.86

727.66

763.66

947.31

1,302.78

1,383.96

1,409.30

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
13.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
26.2

Consumer health (selected) retail sales by category

Consumer health retail sales (CLP
million)
Analgesics (CLP million)
Cough, Cold and Allergy (Hay Fever)
Remedies (CLP million)
Digestive Remedies (CLP million)
Medicated Skin Care (CLP million)
Vitamins and Dietary Supplements
(CLP million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (CLP
per capita)
6,112.68
Analgesics (CLP per capita)
2,077.07
Cough, Cold and Allergy (Hay Fever)
Remedies (CLP per capita)
2,158.13
Digestive Remedies (CLP per capita)
683.76
Medicated Skin Care (CLP per capita)
733.92
Vitamins and Dietary Supplements
(CLP per capita)
472.32
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.215

1990
Satellite TV and Cable TV households
Cable TV households (000)
12
Satellite TV households (000)
0

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

477
2

883
129

970
140

1,066
154

1,145
167

1,227
179

1,303
192

1,374
205

1,441
217

1,506
229

12,639.77

10

11

11

11

12

Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (CLP million)
1,844
33,001
Package holidays consumer
expenditure (CLP per capita)
139.80
2,290.14

55,155

62,669

73,862

80,834

89,842

100,100

113,266

118,543

129,211

6,907.09

3,495.21

3,927.93

4,580.10

4,959.89

5,455.77

6,017.05

6,740.45

6,985.35

7,540.88

5,294.15

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (CLP million)
21,866
46,307
90,610
Hotels and other accommodation
consumer expenditure (CLP per capita) 1,657.71
3,213.53
5,742.02

95,667

102,337

111,201

121,157

134,225

150,603

154,107

163,181

646.28

5,996.18

6,345.79

6,823.18

7,357.43

8,068.27

8,962.38

9,080.99

9,523.44

474.50

Source: Euromonitor International from Council of Europe

240

Euromonitor International 2011

Section 3 Country snapshots Chile

Consumer Technology

Table: 3.216

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

3.8

6.2

8.5

11.4

14.8

18.8

21.7

24.6

27.6

11.2

11.4

11.8

12.1

12.4

12.1

12.1

11.8

11.8

2.1

4.1

7.4

11.6

16.7

21.7

26.8

31.4

35.5

CD player and DVD player/recorder households

CD player households (% of
households)
7.4
8.9
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

60.39

Video game console households

Video game console households (% of
households)
2.4

5.0

6.7

6.8

6.7

6.7

6.6

6.7

6.6

6.6

6.6

180.01

Mobile telephone households

Mobile telephone households (% of
households)

13.6

51.0

58.7

65.2

70.8

75.3

78.8

81.7

83.7

85.4

956,334.74

50

3,487

4,064

4,544

5,081

5,681

6,089

6,537

7,009

7,660

0.0

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.217

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

14.2

18.0

22.1

22.8

23.5

24.1

24.7

25.4

26.1

27.0

27.5

864,642

937,822

999,210

1,105,041

1,209,623

1,361,591

1,555,613

1,627,040

1,766,207

36,619.49

5,744

6,399

7,058

8,010

8,866

9,976

11,336

11,749

12,939

12,584.98

726,594

787,563

838,406

926,636

1,013,948

1,142,350

1,306,628

1,368,439

1,485,322

140,422.41

93,887

102,770

110,931

123,863

136,328

153,877

175,963

184,063

201,065

11,776.25

38,417

41,090

42,815

46,532

50,481

55,388

61,686

62,789

66,882

3,315.83

58,780.31

61,959.56

67,804.33

73,456.28

81,845.41

92,574.24

95,875.91

103,077.77

28,167.13

401.08

437.67

491.47

538.41

599.64

674.58

692.30

755.12

9,665.06

49,362.46

51,988.32

56,857.59

61,573.59

68,666.78

77,757.19

80,637.45

86,684.98

108,075.93

6,441.37

6,878.69

7,600.11

8,278.76

9,249.59

10,471.54

10,846.22

11,734.37

9,042.49

2,575.40

2,654.88

2,855.16

3,065.53

3,329.39

3,670.93

3,699.94

3,903.30

2,529.55

Transport services consumer expenditure

Transport services consumer
expenditure (CLP million)
4,810
393,880
Rail travel consumer expenditure
(CLP million)
102
1,835
Buses, coaches and taxis consumer
expenditure (CLP million)
1,057
333,963
Air travel consumer expenditure (CLP
million)
1,693
36,740
Other travel consumer expenditure
(CLP million)
1,958
21,342

Transport services per capita consumer expenditure

Transport services consumer
expenditure (CLP per capita)
364.66
27,333.76
54,793.01
Rail travel consumer expenditure
(CLP per capita)
7.73
127.34
364.00
Buses, coaches and taxis consumer
expenditure (CLP per capita)
80.13
23,175.75
46,044.81
Air travel consumer expenditure (CLP
per capita)
128.35
2,549.61
5,949.69
Other travel consumer expenditure
(CLP per capita)
148.44
1,481.05
2,434.51

94.17

Source: Euromonitor International from national statistics

Money

Table: 3.218

1990
Annual savings and savings ratio
Annual savings (CLP million)
936,423
Savings ratio (% of disposable
income)
14.5
Consumer lending by category
Consumer lending (total) (CLP
million)
Mortgages/housing share of total
consumer lending (CLP million)
Consumer credit share of total
consumer lending (CLP million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,842,954

2,646,145

2,159,384

2,531,336

2,937,987

3,164,022

3,589,836

4,208,480

4,571,813

5,271,688

462.96

14.4

8.5

6.5

7.0

7.3

7.1

7.3

7.6

7.9

8.4

-42.22

20,299,781

23,116,982

28,038,082

34,115,771

38,050,067

41,833,437

51,544,337

49,314,381

51,335,894

9,845,587

10,971,609

13,264,856

14,885,910

16,803,443

19,121,655

21,041,528

21,896,103

22,399,219

10,454,194

12,145,373

14,773,226

19,229,861

21,246,625

22,711,782

30,502,809

27,418,278

28,936,675

3,046

3,655

4,105

4,691

6,180

7,411

8,178

8,108

8,422

2,667

2,628

2,701

3,385

10,982

21,583

22,987

22,084

22,629

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

241

World Consumer Lifestyles Databook 2011

China

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.219

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

70,552
126,556
75,338
159,630
127,825
225,313
223,587
207,312
116,576

48,284
143,507
85,476
131,648
91,274
188,131
260,745
261,399
143,934

37,802
94,317
87,478
154,877
82,380
153,097
320,911
320,695
177,204

37,229
92,175
78,057
160,637
82,414
150,222
312,674
341,381
184,489

36,917
88,150
75,297
161,976
86,019
154,646
303,648
359,928
190,514

40,944
92,442
76,341
155,308
83,489
151,035
288,591
376,337
202,348

39,986
87,315
72,334
157,414
91,859
157,812
276,558
397,418
210,112

39,683
85,891
70,111
149,017
97,562
164,363
273,525
408,975
218,692

39,357
84,448
66,019
144,478
107,184
174,010
261,735
427,274
226,818

40,010
82,541
63,728
136,218
107,267
175,710
255,748
441,328
236,833

40,050
81,429
62,010
126,311
104,997
180,147
244,599
455,831
246,264

% change
1990-2010
-43.23
-35.66
-17.69
-20.87
-17.86
-20.05
9.40
119.88
111.25

Source: National statistical offices/Euromonitor International

Notes: (a) Number of retired people

242

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Section 3 Country snapshots China

People

Table: 3.220

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
1,127,040
0-14 yrs (000)
312,188
15-64 yrs (000)
751,950
65+ yrs (000)
62,902

1,198,500
320,457
797,821
80,222

1,276,270
271,773
900,372
104,124

1,284,530
261,357
913,936
109,237

1,292,270
249,635
932,057
110,578

1,299,880
254,511
927,559
117,810

1,307,560
241,822
945,571
120,167

1,314,480
235,241
956,353
122,886

1,321,290
227,865
968,705
124,720

1,328,020
223,334
977,155
127,531

1,334,418
218,397
986,477
129,544

18.40
-30.04
31.19
105.94

Male population by age at January 1st

Male population by age at January
1st (000)
580,990
612,460
0-14 yrs (000)
162,783
169,655
15-64 yrs (000)
389,563
405,468
65+ yrs (000)
28,643
37,337

656,720
146,725
459,977
50,018

661,150
141,729
466,304
53,117

665,560
136,256
475,541
53,764

669,760
140,289
471,889
57,582

673,750
133,925
480,670
59,156

677,280
130,099
486,650
60,531

680,480
126,258
492,719
61,503

684,037
123,782
497,284
62,971

687,411
121,161
502,395
63,855

18.32
-25.57
28.96
122.93

Female population by age at January 1st

Female population by age at January
1st (000)
546,050
586,040
0-14 yrs (000)
149,404
150,802
15-64 yrs (000)
362,387
392,353
65+ yrs (000)
34,259
42,885

619,550
125,049
440,395
54,107

623,380
119,628
447,633
56,120

626,710
113,379
456,517
56,814

630,120
114,222
455,670
60,228

633,810
107,897
464,901
61,012

637,200
105,142
469,703
62,355

640,810
101,607
475,986
63,217

643,983
99,552
479,871
64,560

647,007
97,236
484,082
65,689

18.49
-34.92
33.58
91.74

Ethnic groups
Han (000)
Zhuang (000)
Manchu (000)
Hui (000)
Miao (000)
Tujia (000)
Uygur (000)
Yi (000)
Mongolian (000)
Tibetan (000)
Dong (000)
Bouyei (000)
Yao (000)
Bai (000)
Korean (000)
Hani (000)
Kazakh (000)
Li (000)
Dai (000)
She (000)
Gelao (000)
Lisu (000)
Dongxiang (000)
Lahu (000)
Shui (000)
Va (000)
Qiang (000)
Naxi (000)
Tu (000)
Mulam (000)

1,036,426
15,564
9,852
8,616
7,387
5,728
7,211
6,582
4,805
4,595
2,510
2,550
2,138
1,599
1,924
1,255
1,111
1,113
1,026
635
438
575
374
412
347
352
198
278
193
161

1,098,967
16,255
10,498
9,406
8,314
6,971
7,963
7,313
5,407
5,102
2,788
2,815
2,431
1,763
1,973
1,375
1,206
1,205
1,115
687
517
618
450
442
385
382
255
300
221
187

1,168,518
16,376
10,899
10,100
9,291
8,527
8,676
8,036
6,044
5,606
3,064
3,069
2,750
1,919
1,932
1,483
1,284
1,280
1,191
728
610
650
544
464
421
407
329
316
252
218

1,175,875
16,367
10,933
10,176
9,405
8,718
8,754
8,117
6,116
5,662
3,095
3,098
2,787
1,936
1,924
1,495
1,293
1,289
1,199
732
621
653
556
466
425
410
338
318
256
221

1,182,758
16,363
10,968
10,250
9,512
8,891
8,829
8,192
6,184
5,717
3,125
3,125
2,822
1,952
1,917
1,506
1,300
1,295
1,207
736
632
656
566
468
429
412
347
320
259
225

1,189,543
16,357
11,000
10,317
9,613
9,060
8,906
8,267
6,251
5,768
3,153
3,150
2,856
1,968
1,911
1,517
1,308
1,303
1,214
740
642
659
576
470
432
415
355
321
263
228

1,196,379
16,368
11,040
10,389
9,715
9,226
8,976
8,341
6,318
5,819
3,182
3,176
2,889
1,984
1,905
1,528
1,315
1,310
1,222
744
652
662
586
472
436
418
363
323
266
231

1,202,538
16,366
11,072
10,454
9,809
9,376
9,046
8,408
6,378
5,866
3,208
3,201
2,920
1,998
1,899
1,538
1,323
1,317
1,228
748
661
665
596
474
439
420
370
325
269
234

1,208,594
16,374
11,109
10,516
9,901
9,524
9,109
8,475
6,437
5,913
3,233
3,223
2,949
2,013
1,895
1,547
1,330
1,324
1,235
751
670
668
605
476
443
422
377
326
272
237

1,214,590
16,381
11,143
10,579
9,988
9,666
9,174
8,540
6,493
5,958
3,258
3,247
2,978
2,027
1,891
1,558
1,337
1,331
1,242
755
678
671
613
478
446
424
384
327
275
240

1,220,298
16,385
11,175
10,638
10,069
9,801
9,233
8,603
6,547
6,000
3,282
3,268
3,005
2,040
1,887
1,567
1,343
1,337
1,248
759
686
673
621
480
449
426
390
329
277
242

17.74
5.27
13.43
23.46
36.29
71.11
28.05
30.71
36.26
30.57
30.75
28.18
40.55
27.58
-1.93
24.78
20.84
20.12
21.67
19.45
56.52
17.08
66.16
16.64
29.30
21.03
96.71
18.34
43.88
50.84

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

564,722
4,901
50,551
506,865

639,778
6,392
54,324
498,005

729,595
10,111
58,019
478,545

743,293
10,608
58,745
471,884

757,389
11,136
59,457
464,288

770,664
11,640
60,140
457,436

782,786
12,053
60,761
451,960

794,111
12,458
61,364
446,547

804,559
12,825
61,942
441,964

814,099
13,164
62,481
438,276

823,256
13,464
62,961
434,738

45.78
174.69
24.55
-14.23

6
1

6
1

6
1

6
1

6
1

6
1

6
2

6
2

6
2

-32.83
130.16

25

25

25

25

25

25

25

26

26

7.36

23

23

23

23

23

24

24

24

24

7.44

520,623
763,907

539,652
752,618

558,818
741,062

574,022
733,538

590,730
723,750

603,596
717,694

619,269
708,751

634,798
699,620

113.27
-15.65

138

139

139

140

141

142

142

143

18.40

14,093,055
10,339,624
8,077,986
7,045,591
7,005,659
6,902,367
6,339,626
4,644,524
4,153,322
4,025,603

14,274,822
10,511,235
8,237,195
7,128,804
7,037,926
6,960,324
6,341,182
4,674,909
4,229,242
4,038,864

14,503,000
10,717,000
8,425,000
7,233,000
7,093,000
7,040,000
6,363,000
4,720,000
4,320,000
4,065,000

14,699,788
10,882,942
8,600,114
7,370,903
7,142,098
7,090,723
6,386,340
4,741,411
4,408,788
4,080,735

14,987,000
11,106,000
8,829,000
7,581,000
7,243,000
7,180,000
6,461,000
4,787,000
4,528,000
4,123,000

15,198,356
11,274,562
9,008,242
7,742,441
7,311,051
7,240,552
6,507,726
4,815,727
4,621,689
4,149,442

15,492,241
11,506,691
9,230,012
7,931,715
7,422,986
7,349,727
6,594,776
4,879,632
4,736,903
4,204,350

15,789,000
11,741,000
9,447,000
8,114,000
7,542,000
7,468,000
6,690,000
4,952,000
4,850,000
4,266,000

92.43
59.48
141.12
827.31
96.76
28.67
114.22
6.38
179.22
44.37

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
8
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
24
24
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
297,648
348,049
498,891
Rural population (000)
829,392
850,451
777,379
Population density (persons per sq
km)
121
128
137
Population of major cities
Shanghai (Number)
Beijing (Number)
Guangzhou (Number)
Shenzhen (Number)
Wuhan (Number)
Tianjin (Number)
Chongqing (Number)
Shenyang (Number)
Dongguan (Number)
Chengdu (Number)

8,205,000
7,362,000
3,918,000
875,000
3,833,000
5,804,000
3,123,000
4,655,000
1,737,000
2,955,000

10,423,000
8,486,000
5,380,000
2,304,000
5,053,000
6,246,000
4,342,000
4,627,000
2,559,000
3,403,000

13,843,781
10,138,367
7,876,694
6,864,992
6,929,449
6,826,677
6,290,020
4,607,739
4,050,727
3,995,210

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

243

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.221

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
97,766
191,793
Over US$5,000 (000)
4,460
14,285
Over US$15,000 (000)
1,111
3,649
Over US$35,000 (000)
381
1,264
Over US$55,000 (000)
215
718

273,684
28,565
4,920
1,730
990

276,047
33,588
5,092
1,820
1,051

300,243
50,777
7,957
2,846
1,642

311,499
71,377
10,374
3,248
1,878

325,312
89,254
13,684
4,046
2,346

342,013
117,721
19,242
4,769
2,742

357,584
157,021
30,040
7,365
4,136

365,266
175,513
35,942
8,474
4,526

373,460
198,934
45,676
10,922
5,733

281.99
4,360.34
4,009.55
2,769.47
2,567.67

Households by number of persons

1 person (000)
16,615
2 persons (000)
30,460
3 persons (000)
65,074
4 persons (000)
71,997
5 persons (000)
51,229
6+ persons (000)
41,537

19,668
43,499
85,716
82,181
49,904
35,455

22,884
58,283
114,543
89,710
42,896
30,129

23,293
59,988
117,684
90,471
42,077
29,565

23,727
61,708
120,602
91,163
41,300
29,051

24,172
63,412
123,330
91,824
40,590
28,590

24,636
65,123
125,889
92,467
39,952
28,186

25,115
66,842
128,304
93,095
39,373
27,831

25,602
68,552
130,571
93,700
38,850
27,518

26,098
70,257
132,703
94,288
38,378
27,245

26,601
71,957
134,718
94,862
37,954
27,010

60.11
136.23
107.02
31.76
-25.91
-34.97

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

16,615
17,674
161,194
18,730
62,698

19,668
29,375
181,426
23,030
62,924

22,884
41,833
187,995
22,099
83,636

23,293
43,039
188,822
22,008
85,916

23,727
44,152
189,710
21,949
88,013

24,172
45,232
190,580
21,894
90,041

24,636
46,287
191,466
21,854
92,011

25,115
47,317
192,372
21,830
93,926

25,602
48,317
193,278
21,819
95,777

26,098
49,290
194,192
21,820
97,569

26,601
50,237
195,122
21,834
99,307

60.11
184.24
21.05
16.57
58.39

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

116,185
983
115,202
148,816
11,909

137,503
8,512
128,991
162,529
16,391

189,455
20,056
169,399
151,864
17,126

193,589
22,084
171,506
152,950
16,539

198,665
24,392
174,273
153,699
15,187

199,353
26,276
173,077
156,859
15,706

201,946
29,509
172,437
158,547
15,760

204,994
31,965
173,030
159,542
16,024

207,612
34,489
173,122
160,427
16,753

209,957
37,022
172,935
161,246
17,766

212,193
39,502
172,692
162,040
18,868

82.63
3,917.00
49.90
8.89
58.43

129,573

146,625

148,491

150,277

152,005

153,709

155,388

157,021

158,615

160,177

40.78

116,942
25,016
44,891

125,807
30,176
55,837

126,788
30,747
57,052

127,744
31,301
58,229

128,694
31,841
59,378

129,662
32,374
60,508

130,646
32,901
61,625

131,625
33,420
62,726

132,601
33,934
63,817

133,579
34,444
64,900

22.53
72.31
90.19

47,054
13,731
7,011
13,536
11,235

112,360
47,515
16,187
19,693
24,212

267,493
132,854
32,426
23,157
49,241

295,128
150,606
33,724
24,470
52,417

317,760
157,506
36,415
26,927
57,052

371,106
182,248
41,833
31,118
66,490

436,661
211,851
48,594
36,515
78,113

502,758
236,293
56,299
42,677
91,266

597,569
269,304
66,225
50,518
108,283

637,349
291,770
69,749
50,338
116,779

725,814
330,861
77,775
55,862
131,274

1,442.50
2,309.60
1,009.32
312.70
1,068.43

Household durable ownership

Colour TV Set (% of households) (a)
23.6
Dishwasher (% of households) (a)
0.0
Freezer (% of households) (a)
0.2
Microwave Oven (% of households) (a)
0.7
Personal Computer (% of households) (a)
0.0
Refrigerator (% of households) (a)
13.5
Telephone (% of households)
4.1
Tumble Drier (% of households)
0.4
Vacuum Cleaner (% of households) (a)
1.3
Washing Machine (% of households)
27.4

42.1
0.0
1.1
1.8
0.4
26.2
10.2
0.7
3.1
37.8

75.5
0.2
3.2
12.7
8.8
43.8
48.5
1.5
13.8
55.7

80.1
0.2
3.4
15.8
12.0
45.4
57.8
1.7
15.7
58.6

84.6
0.2
3.6
18.5
14.6
47.5
66.0
1.7
17.8
61.2

90.1
0.3
3.8
21.4
18.5
49.5
71.6
1.8
20.0
63.4

93.2
0.3
3.9
24.0
21.5
51.7
76.4
2.0
22.1
65.7

95.3
0.2
4.0
25.9
25.0
55.5
77.8
2.0
24.2
67.5

96.1
0.3
4.2
27.6
29.0
58.3
79.9
2.2
26.2
69.5

96.5
0.3
4.3
29.0
31.8
60.1
81.2
2.2
28.2
71.4

96.6
0.4
4.4
30.7
33.3
61.9
82.2
2.4
30.3
73.1

309.56
105,267.19
2,361.50
4,129.95
68,385.78
358.04
1,928.82
481.17
2,149.54
166.58

231,889
121,852
71,475
22,908
9,758
4,149
1,748

238,714
126,727
72,547
23,366
9,952
4,322
1,800

248,741
132,810
74,215
24,885
10,430
4,502
1,899

259,627
140,778
75,328
26,154
10,691
4,682
1,994

267,553
147,113
76,232
26,677
10,701
4,776
2,054

274,103
152,704
76,994
26,777
10,711
4,823
2,095

276,370
154,000
77,720
26,950
10,720
4,870
2,110

276,685
154,154
77,782
27,034
10,726
4,875
2,114

280,380
157,500
77,850
27,142
10,890
4,880
2,118

Households by type of dwelling

Detached house (000)
113,781
Semi-detached and terraced house
(000)
109,017
Apartment (000)
19,990
Other (000)
34,123
Household running costs
Household running costs (RMB million)
Electricity (RMB million)
Gas (RMB million)
Solid Fuels (RMB million)
Liquid Fuels (RMB million)

Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Reptile (000s of animals)
Small Mammal (000s of animals)

1995

Source: Euromonitor International from national statistics

Notes: (a) The cross-sectional data for China refer to urban households only

244

Euromonitor International 2011

Section 3 Country snapshots China

Income

Table: 3.222

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (RMB
per capita)
1,208.89
3,334.10
Gross income (annual, constant) (RMB
per capita)
2,542.41
4,069.49
Disposable income (annual, current)
(RMB per capita)
1,170.59
3,211.61
Disposable income (annual, constant)
(RMB per capita)
2,461.88
3,919.99

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,789.68

6,285.15

7,857.65

9,218.97

10,432.23

12,170.21

14,109.89

15,457.39

17,490.28

1,346.81

6,902.41

7,452.91

9,006.90

10,435.82

11,704.43

13,068.19

14,322.00

15,877.54

17,490.28

587.94

5,363.15

5,767.73

7,226.65

8,509.21

9,620.38

11,233.28

13,011.71

14,227.87

16,099.06

1,275.29

6,393.90

6,839.35

8,283.61

9,632.37

10,793.57

12,062.13

13,207.32

14,614.60

16,099.06

553.93

Gross income (annual, current) by age

Aged 15-19 (RMB)
686
Aged 20-24 (RMB)
1,944
Aged 25-29 (RMB)
2,577
Aged 30-34 (RMB)
2,383
Aged 35-39 (RMB)
1,967
Aged 40-44 (RMB)
1,644
Aged 45-49 (RMB)
1,562
Aged 50-54 (RMB)
1,648
Aged 55-59 (RMB)
1,627
Aged 60-64 (RMB)
1,241
Aged 65+ (RMB)
693

2,794
5,000
5,866
5,635
4,968
4,547
4,437
4,561
4,521
3,945
2,918

4,931
7,798
9,008
8,983
8,354
7,841
7,690
7,709
7,513
6,713
5,297

5,276
8,398
9,704
9,729
9,006
8,513
8,433
8,224
8,162
7,409
5,845

6,448
10,303
11,852
12,003
11,336
10,659
10,716
10,429
10,303
9,271
7,453

7,380
11,879
13,988
14,172
13,439
12,788
12,708
12,370
12,124
11,095
8,888

8,163
13,250
15,762
16,034
15,157
14,469
14,381
14,142
13,753
12,686
10,231

9,321
15,041
18,006
18,496
17,477
16,709
16,734
16,378
16,016
14,736
11,831

10,437
17,020
20,619
20,830
19,921
19,102
18,852
18,913
18,454
16,743
13,354

11,467
18,580
22,471
22,697
21,702
20,826
20,537
20,604
20,135
18,237
14,554

12,698
20,564
24,826
25,078
23,960
23,002
22,681
22,760
22,246
20,161
16,047

1,750.61
957.62
863.27
952.40
1,117.98
1,299.27
1,352.06
1,281.42
1,267.17
1,524.59
2,217.09

Gross income (annual, constant) by age

Aged 15-19 (RMB)
1,709
Aged 20-24 (RMB)
4,842
Aged 25-29 (RMB)
6,418
Aged 30-34 (RMB)
5,934
Aged 35-39 (RMB)
4,899
Aged 40-44 (RMB)
4,093
Aged 45-49 (RMB)
3,889
Aged 50-54 (RMB)
4,103
Aged 55-59 (RMB)
4,052
Aged 60-64 (RMB)
3,090
Aged 65+ (RMB)
1,725

3,797
6,796
7,971
7,659
6,752
6,180
6,030
6,198
6,145
5,361
3,965

6,146
9,720
11,228
11,198
10,413
9,774
9,586
9,609
9,365
8,368
6,603

6,500
10,346
11,954
11,984
11,094
10,486
10,389
10,130
10,055
9,127
7,200

7,632
12,195
14,029
14,207
13,418
12,616
12,684
12,345
12,195
10,973
8,821

8,576
13,804
16,255
16,469
15,617
14,861
14,767
14,374
14,089
12,893
10,329

9,347
15,172
18,048
18,359
17,355
16,566
16,466
16,193
15,747
14,526
11,714

10,161
16,395
19,628
20,162
19,051
18,214
18,241
17,853
17,459
16,064
12,896

10,699
17,447
21,137
21,353
20,421
19,582
19,325
19,388
18,918
17,163
13,689

11,835
19,177
23,193
23,426
22,399
21,495
21,197
21,266
20,782
18,823
15,022

12,698
20,564
24,826
25,078
23,960
23,002
22,681
22,760
22,246
20,161
16,047

643.19
324.73
286.84
322.64
389.13
461.94
483.14
454.77
449.05
552.42
830.53

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.223

1990
Consumer expenditure by category
Consumer expenditure by category
(RMB million)
945,090
Food and non-alcoholic beverages
(RMB million)
404,212
Alcoholic beverages and tobacco (RMB
million)
44,746
Clothing and footwear (RMB million)
96,178
Housing (RMB million)
120,160
Household goods and services (RMB
million)
48,695
Health goods and medical services
(RMB million)
27,716
Transport (RMB million)
13,969
Communications (RMB million)
9,872
Leisure and recreation (RMB million)
46,979
Education (RMB million)
27,395
Hotels and catering (RMB million)
57,331
Miscellaneous goods and services
(RMB million)
47,837

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,836,970

5,305,660

5,764,980

6,521,850

7,265,250

8,210,350

9,560,980

11,059,400

12,113,000

13,721,633

1,351.89

1,148,726

1,427,898

1,514,479

1,720,559

1,804,028

1,910,511

2,252,703

2,650,150

2,789,116

3,056,597

656.19

93,563
268,330
315,558

149,988
393,256
755,192

161,077
429,148
825,400

177,189
475,958
881,340

192,484
554,798
1,026,113

219,085
640,336
1,198,420

252,303
748,011
1,383,342

282,645
857,166
1,643,007

281,976
919,288
1,787,450

310,951
1,033,183
2,029,592

594.92
974.24
1,589.07

151,149

270,837

287,586

299,204

331,549

380,162

459,832

545,641

568,616

645,019

1,224.62

101,141
65,351
67,799
143,626
111,973
188,823

328,456
174,891
234,811
299,935
364,927
433,935

367,567
212,144
302,741
310,710
379,906
458,024

419,116
285,317
333,351
353,409
416,879
564,528

482,670
366,538
364,675
397,263
431,384
636,091

535,711
459,041
408,578
451,106
467,095
730,938

616,997
574,865
453,072
521,502
481,972
795,436

711,764
641,342
480,979
570,591
482,200
906,787

821,710
725,661
595,003
625,106
569,422
1,009,041

951,395
874,836
677,054
728,603
659,065
1,153,816

3,332.64
6,162.91
6,758.52
1,450.90
2,305.79
1,912.56

180,931

471,533

516,198

595,000

677,658

809,367

1,020,944

1,287,127

1,420,612

1,601,522

3,247.86

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.224

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

628,819
345,705
283,114
4,007
4,941

661,006
361,941
299,066
3,841
5,132

707,467
388,306
319,161
3,773
5,168

721,045
395,887
325,158
3,761
5,197

728,656
400,416
328,239
3,753
5,207

739,480
406,839
332,641
3,745
5,218

746,100
410,754
335,347
3,736
5,228

750,849
413,792
337,057
3,726
5,234

753,419
416,126
337,293
3,716
5,240

755,550
417,547
338,003
3,708
5,244

760,923
421,041
339,882
3,700
5,247

21.01
21.79
20.05
-7.66
6.20

16,124
9,747
6,376

19,742
9,596
10,146

29,593
13,830
15,764

32,555
15,314
17,241

32,144
14,746
17,398

32,420
14,410
18,010

31,898
13,859
18,039

31,591
13,277
18,313

33,031
13,165
19,865

33,948
13,786
20,162

32,532
12,493
20,039

101.76
28.16
214.28

2.5

2.9

4.0

4.3

4.2

4.2

4.1

4.0

4.2

4.3

4.1

64.00

2.7

2.6

3.4

3.7

3.6

3.4

3.3

3.1

3.1

3.2

2.9

5.08

2.2

3.3

4.7

5.0

5.0

5.1

5.1

5.2

5.6

5.6

5.6

152.78

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

245

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.225

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19,722
122,414
51,054

27,112
131,952
61,915

20,360
121,567
92,557

20,039
116,897
96,138

20,894
112,462
102,253

21,790
108,641
102,972

22,639
107,115
103,502

23,490
105,640
103,216

24,750
103,315
102,044

26,578
100,715
98,117

26,600
100,376
97,201

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
34.87
-18.00
90.39

3,823
2,544
1,279

5,279
3,431
1,848

12,144
6,854
5,289

15,186
8,529
6,657

18,091
9,857
8,234

20,601
11,127
9,474

23,361
12,367
10,994

25,346
13,208
12,139

26,692
13,667
13,024

29,283
14,849
14,434

31,688
15,949
15,739

728.83
526.88
1,130.51

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

0.2

-9.09

805,397
41,898
136,196

1,337,309
79,812
211,230

1,877,492
117,072
301,990

2,777,683
533,216
382,966

3,517,690
729,868
427,175

4,268,153
815,762
536,828

5,023,729
898,551
648,645

5,665,908
895,258
754,973

6,090,887
959,442
851,077

6,407,581
987,794
904,270

142,212
100,566

339,147
131,494

479,880
173,031

628,112
207,490

832,686
164,867

1,046,179
197,231

1,262,801
230,883

1,455,033
253,467

1,514,784
266,462

1,595,842
278,739

295,839
32,975
55,711

459,842
36,284
79,500

644,106
50,057
111,356

812,148
59,564
154,187

1,090,986
69,531
202,577

1,341,724
77,177
253,252

1,594,130
88,330
300,389

1,841,946
97,740
367,491

1,996,182
100,312
402,628

2,108,543
104,494
427,899

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.226

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (RMB
million)
393,849
1,123,407
Bread and cereals (RMB million)
98,717
242,109
Meat (RMB million)
105,976
320,130
Fish and seafood (RMB million)
28,773
92,778
Milk, cheese and eggs (RMB million)
28,643
77,681
Oils and fats (RMB million)
17,613
56,102
Fruit (RMB million)
34,830
102,501
Vegetables (RMB million)
50,487
145,942
Sugar and confectionery (RMB million)
16,867
47,064
Other foods (RMB million)
11,943
39,101

1,386,399
199,441
386,646
144,177
139,282
54,754
142,545
181,393
63,931
74,230

1,470,248
205,587
400,955
144,308
157,323
66,481
148,189
200,342
67,761
79,301

1,673,126
255,664
459,593
155,344
174,973
77,855
165,403
223,785
74,645
85,864

1,753,437
263,162
489,119
163,470
181,912
73,968
178,630
238,555
78,289
86,332

1,853,931
271,669
480,279
178,569
191,737
76,623
211,383
262,770
85,803
95,098

2,187,201
304,184
614,864
213,135
213,808
102,572
238,018
304,787
94,870
100,963

2,579,654
355,695
775,675
242,406
243,478
142,435
253,822
354,000
103,075
109,069

2,710,795
355,718
818,507
255,870
263,647
147,843
275,295
368,549
108,869
116,498

2,973,029
380,865
902,112
286,994
282,131
164,001
302,629
408,382
118,986
126,930

654.87
285.81
751.24
897.45
885.00
831.16
768.88
708.88
605.43
962.80

1,144.58
160.05
312.14
112.34

1,294.72
197.84
355.65
120.21

1,348.92
202.45
376.28
125.76

1,417.86
207.77
367.31
136.57

1,663.93
231.41
467.76
162.14

1,952.38
269.20
587.06
183.46

2,041.23
267.86
616.34
192.67

2,227.96
285.42
676.03
215.07

537.55
225.86
618.95
742.44

122.48
51.76
115.36
155.97

135.40
60.25
127.99
173.17

139.95
56.90
137.42
183.52

146.64
58.60
161.66
200.96

162.66
78.03
181.07
231.87

184.27
107.80
192.10
267.92

198.53
111.33
207.30
277.52

211.43
122.90
226.79
306.04

731.92
686.45
633.85
583.17

52.75
61.74

57.76
66.44

60.23
66.42

65.62
72.73

72.17
76.81

78.01
82.55

81.98
87.72

89.17
95.12

495.80
797.63

Food per capita consumer expenditure by category

Food consumer expenditure (RMB per
capita)
349.45
937.34
1,086.29
Bread and cereals (RMB per capita)
87.59
202.01
156.27
Meat (RMB per capita)
94.03
267.11
302.95
Fish and seafood (RMB per capita)
25.53
77.41
112.97
Milk, cheese and eggs (RMB per
capita)
25.41
64.81
109.13
Oils and fats (RMB per capita)
15.63
46.81
42.90
Fruit (RMB per capita)
30.90
85.52
111.69
Vegetables (RMB per capita)
44.80
121.77
142.13
Sugar and confectionery (RMB per
capita)
14.97
39.27
50.09
Other foods (RMB per capita)
10.60
32.62
58.16
Catering consumer expenditure
Catering consumer expenditure (RMB
million)
47,717
Catering consumer expenditure (RMB
per capita)
42.34

154,765

352,284

372,375

466,162

526,869

609,592

666,954

774,236

863,991

988,861

1,972.35

129.13

276.03

289.89

360.73

405.32

466.21

507.39

585.97

650.59

741.04

1,650.29

Source: National statistical offices/OECD/Eurostat/Euromonitor International

246

Euromonitor International 2011

Section 3 Country snapshots China

Drinking

Table: 3.227

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (RMB million)
13,833
23,880
36,930
Beer (RMB million)
556
3,924
15,182
Spirits (RMB million)
13,146
19,033
18,064
Wine (RMB million)
131
924
3,684

39,638
17,018
18,444
4,177

40,423
17,112
19,067
4,245

43,506
18,600
20,461
4,445

49,324
21,689
22,712
4,923

55,471
25,313
24,572
5,586

62,664
28,534
27,350
6,781

59,363
27,581
25,240
6,542

64,046
30,759
25,985
7,302

362.99
5,435.20
97.67
5,454.24

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (RMB per capita)
12.27
19.93
28.94
30.86
Beer (RMB per capita)
0.49
3.27
11.90
13.25
Spirits (RMB per capita)
11.66
15.88
14.15
14.36
Wine (RMB per capita)
0.12
0.77
2.89
3.25

31.28
13.24
14.75
3.28

33.47
14.31
15.74
3.42

37.72
16.59
17.37
3.77

42.20
19.26
18.69
4.25

47.43
21.60
20.70
5.13

44.70
20.77
19.01
4.93

48.00
23.05
19.47
5.47

291.04
4,574.99
66.95
4,591.07

44,230
8,163

47,434
8,237

50,591
8,595

56,580
9,230

65,502
10,089

70,495
10,080

78,320
10,490

83,568
11,027

706.41
271.94

36,068

39,196

41,996

47,350

55,413

60,416

67,830

72,541

880.53

36.71

38.92

43.27

49.83

53.35

58.98

62.63

581.09

6.37

6.61

7.06

7.68

7.63

7.90

8.26

214.13

30.33

32.31

36.21

42.16

45.72

51.08

54.36

728.15

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RMB million)
10,363
25,319
41,499
Coffee, tea and cocoa (RMB million)
2,965
6,555
8,009
Mineral waters, soft drinks, fruit
and vegetable juices (RMB million)
7,398
18,763
33,490

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RMB per capita)
9.19
21.13
32.52
34.43
Coffee, tea and cocoa (RMB per
capita)
2.63
5.47
6.28
6.35
Mineral waters, soft drinks, fruit
and vegetable juices (RMB per capita)
6.56
15.66
26.24
28.08
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.228

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (RMB
million)
30,913
Tobacco consumer expenditure (RMB
per capita)
27.43

69,682

113,059

121,439

136,766

148,978

169,761

196,833

219,981

222,613

246,905

698.71

58.14

88.59

94.54

105.83

114.61

129.83

149.74

166.49

167.63

185.03

574.58

26.4
49.1
3.3

26.2
48.8
3.2

26.1
48.7
3.2

26.0
48.6
3.0

25.8
48.5
2.9

25.7
48.3
2.8

25.6
48.2
2.7

25.6
48.1
2.7

25.6
48.1
2.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.229

1990
Personal care consumer expenditure
Personal care consumer expenditure
(RMB million)
16,813
Personal care consumer expenditure
(RMB per capita)
14.92

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

64,088

182,919

193,825

216,115

248,450

288,115

334,944

412,613

457,607

507,730

2,919.95

53.47

143.32

150.89

167.24

191.13

220.35

254.81

312.28

344.58

380.49

2,450.63

73,629
6,964
1,337
16,100
1,359
20,977

83,371
7,785
1,594
17,293
1,514
25,489

92,702
8,585
1,906
18,234
1,666
30,174

103,094
9,513
2,289
19,896
1,853
34,944

117,110
10,975
2,794
22,034
2,260
41,697

131,170
12,338
3,202
24,310
3,121
48,195

142,528
13,085
3,496
26,604
3,949
53,513

64.51
6.02
1.23
13.38
1.17
19.72

71.32
6.60
1.47
14.03
1.28
23.21

78.84
7.28
1.75
15.22
1.42
26.72

89.09
8.35
2.13
16.76
1.72
31.72

99.27
9.34
2.42
18.40
2.36
36.48

107.32
9.85
2.63
20.03
2.97
40.30

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (RMB million)
65,334
Colour cosmetics (RMB million)
6,074
Fragrances (RMB million)
1,159
Hair care (RMB million)
14,933
Mens grooming (RMB million)
1,254
Skin care (RMB million)
17,269

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (RMB per capita)
51.19
57.32
Colour cosmetics (RMB per capita)
4.76
5.42
Fragrances (RMB per capita)
0.91
1.04
Hair care (RMB per capita)
11.70
12.53
Mens grooming (RMB per capita)
0.98
1.06
Skin care (RMB per capita)
13.53
16.33
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

247

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.230

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (RMB million)
77,357
215,821
316,301
Clothing materials (RMB million)
18,963
33,414
10,248
Garments (RMB million)
52,457
163,976
284,491
Other clothing (RMB million)
3,478
10,534
16,151
Clothing, cleaning, repair and hire
(RMB million)
2,458
7,897
5,411
Footwear (RMB million)
18,821
52,509
76,955

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

345,169
8,217
314,923
17,326

382,819
7,134
352,653
18,418

446,231
6,826
412,396
22,242

515,031
6,956
478,528
24,234

601,635
7,624
562,927
25,522

689,430
8,438
645,993
29,256

739,396
8,622
694,318
30,646

831,004
9,229
781,336
34,524

974.24
-51.33
1,389.47
892.51

4,703
83,979

4,613
93,139

4,767
108,567

5,313
125,305

5,562
146,376

5,743
167,736

5,810
179,892

5,916
202,180

140.63
974.24

296.24
5.52
272.89
14.25

343.29
5.25
317.26
17.11

393.89
5.32
365.97
18.53

457.70
5.80
428.25
19.42

521.79
6.39
488.91
22.14

556.77
6.49
522.82
23.08

622.75
6.92
585.53
25.87

807.30
-58.90
1,158.00
738.27

3.57
72.07

3.67
83.52

4.06
95.83

4.23
111.36

4.35
126.95

4.37
135.46

4.43
151.51

103.23
807.29

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (RMB per capita)
68.64
180.08
247.83
268.71
Clothing materials (RMB per capita)
16.83
27.88
8.03
6.40
Garments (RMB per capita)
46.54
136.82
222.91
245.17
Other clothing (RMB per capita)
3.09
8.79
12.65
13.49
Clothing, cleaning, repair and hire
(RMB per capita)
2.18
6.59
4.24
3.66
Footwear (RMB per capita)
16.70
43.81
60.30
65.38
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.231

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

12.05

21.26

54.68

59.40

67.33

76.49

88.09

108.46

142.00

174.76

218.09

1,709.69

63.5

51.2

37.1

37.5

39.7

40.8

43.1

44.7

46.7

48.6

50.8

-19.98

36.5

48.8

62.9

62.5

60.3

59.2

56.9

55.3

53.3

51.4

49.2

34.78

Healthy life expectancy at birth

Total population (years)
68
Males (years)
67
Females (years)
70

70
68
71

72
70
74

72
71
74

72
71
74

73
71
74

73
71
75

73
71
75

73
71
75

73
72
75

74
72
75

7.77
7.41
8.15

2.8

2.9

3.0

3.2

3.3

3.4

3.6

3.8

4.0

4.2

74.04

13.1

16.0

16.4

16.8

17.2

17.5

17.9

18.2

18.5

18.8

69.47

17,517
2,551

19,608
2,860

21,843
3,180

24,161
3,520

26,638
3,894

29,317
4,262

32,339
4,682

35,384
5,110

7,073
2,509
3,521

7,979
2,762
3,924

8,802
3,095
4,382

9,675
3,406
4,869

10,617
3,705
5,397

11,727
4,020
5,994

13,115
4,384
6,641

14,428
4,783
7,292

34,735

39,385

42,374

46,059

50,445

54,710

57,708

62,929

13.64
1.99

15.17
2.21

16.80
2.45

18.48
2.69

20.26
2.96

22.19
3.23

24.35
3.53

26.52
3.83

5.51
1.95
2.74

6.17
2.14
3.04

6.77
2.38
3.37

7.40
2.60
3.72

8.08
2.82
4.11

8.88
3.04
4.54

9.88
3.30
5.00

10.81
3.58
5.46

27.04

30.48

32.60

35.23

38.38

41.41

43.45

47.16

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
2.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
11.1

Consumer health (selected) retail sales by category

Consumer health retail sales (RMB
million)
15,372
Analgesics (RMB million)
2,203
Cough, Cold and Allergy (Hay Fever)
Remedies (RMB million)
6,178
Digestive Remedies (RMB million)
2,252
Medicated Skin Care (RMB million)
3,072
Vitamins and Dietary Supplements
(RMB million)
28,973
Consumer health (selected) per capita retail sales by category
Consumer health retail sales (RMB
per capita)
12.04
Analgesics (RMB per capita)
1.73
Cough, Cold and Allergy (Hay Fever)
Remedies (RMB per capita)
4.84
Digestive Remedies (RMB per capita)
1.76
Medicated Skin Care (RMB per capita)
2.41
Vitamins and Dietary Supplements
(RMB per capita)
22.70
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.232

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

34,893
0

104,666
0

117,637
0

130,481
0

142,817
0

155,392
0

168,208
0

180,083
0

191,761
0

201,268
0

1,713.22

Package holidays consumer expenditure

Package holidays consumer
expenditure (RMB million)
3,896
16,293
Package holidays consumer
expenditure (RMB per capita)
3.46
13.59

50,892

49,534

79,193

91,451

110,933

123,484

132,752

146,725

177,449

4,454.40

39.88

38.56

61.28

70.35

84.84

93.94

100.47

110.48

132.98

3,746.62

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (RMB million)
9,614
34,059
81,651
Hotels and other accommodation
consumer expenditure (RMB per capita) 8.53
28.42
63.98

85,649

98,366

109,222

121,347

128,482

132,551

145,050

164,955

1,615.80

66.68

76.12

84.02

92.80

97.74

100.32

109.22

123.62

1,349.15

Satellite TV and Cable TV households

Cable TV households (000)
11,100
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

248

Euromonitor International 2011

Section 3 Country snapshots China

Consumer Technology

Table: 3.233

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households) (a)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.5

1.3

2.5

6.6

13.0

14.4

16.7

22.2

26.5

CD player and DVD player/recorder households

CD player households (% of
households)
0.8
1.2
DVD player/recorder households (% of
households) (a)
0.4

2.0

2.1

2.3

2.4

2.5

2.6

2.7

2.6

2.5

23.0

26.7

29.6

32.2

34.4

36.5

38.2

39.8

40.9

Video game console households

Video game console households (% of
households)

0.3

1.2

1.2

1.3

1.3

1.4

1.4

1.4

1.5

1.5

Mobile telephone households

Mobile telephone households (% of
households) (a)

0.1

29.5

40.8

51.8

64.6

73.8

80.5

84.9

87.8

89.8

Internet users
Internet users (000)

60

59,100

79,500

94,000

111,847

138,982

212,654

302,255

388,922

418,931

% change
1990-2010

221.69

Source: National statistical offices/Euromonitor International

Notes: (a) The cross-sectional data for China refer to urban households only

Transport
Passenger car households
Passenger car households (% of
households) (a)

Table: 3.234

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.4

0.6

0.9

1.4

1.8

2.6

3.3

3.9

4.7

21,648.01

95,574

105,633

125,183

139,996

160,852

165,443

189,113

203,564

233,279

4,245.82

14,794

16,347

19,293

20,909

23,850

24,268

27,383

28,582

34,120

5,298.45

65,045

71,300

84,362

95,650

110,626

114,301

131,470

142,535

160,114

3,715.65

12,526

13,817

16,360

17,768

20,146

20,496

23,101

25,001

30,370

11,187.97

3,209

4,169

5,167

5,670

6,230

6,378

7,159

7,447

8,675

3,106.30

74.89

82.23

96.87

107.70

123.02

125.86

143.13

153.28

174.82

3,570.45

11.59

12.73

14.93

16.09

18.24

18.46

20.72

21.52

25.57

4,459.49

50.96

55.51

65.28

73.58

84.60

86.96

99.50

107.33

119.99

3,122.67

9.81

10.76

12.66

13.67

15.41

15.59

17.48

18.83

22.76

9,433.74

2.51

3.25

4.00

4.36

4.76

4.85

5.42

5.61

6.50

2,608.02

Transport services consumer expenditure

Transport services consumer
expenditure (RMB million)
5,368
30,277
Rail travel consumer expenditure
(RMB million)
632
3,556
Buses, coaches and taxis consumer
expenditure (RMB million)
4,196
23,678
Air travel consumer expenditure (RMB
million)
269
1,520
Other travel consumer expenditure
(RMB million)
271
1,523
Transport services per capita consumer expenditure
Transport services consumer
expenditure (RMB per capita)
4.76
25.26
Rail travel consumer expenditure
(RMB per capita)
0.56
2.97
Buses, coaches and taxis consumer
expenditure (RMB per capita)
3.72
19.76
Air travel consumer expenditure (RMB
per capita)
0.24
1.27
Other travel consumer expenditure
(RMB per capita)
0.24
1.27

Source: Euromonitor International from national statistics

Notes: (a) The cross-sectional data for China refer to urban households only

Money

Table: 3.235

1990
Annual savings and savings ratio
Annual savings (RMB million)
374,215
Savings ratio (% of disposable
income)
28.4
Consumer lending by category
Consumer lending (total) (RMB
million)
Mortgages/housing share of total
consumer lending (RMB million)
Consumer credit share of total
consumer lending (RMB million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,012,149

1,539,170

1,643,840

2,816,937

3,795,704

4,368,868

5,204,943

6,132,849

6,781,892

7,761,243

1,974.01

26.3

22.5

22.2

30.2

34.3

34.7

35.2

35.7

35.9

36.1

27.37

2,421,338

2,793,253

3,287,571

3,753,191

4,317,880

5,229,657

5,764,009

7,527,129

8,721,201

772,487

962,519

1,210,849

1,545,043

1,983,835

2,700,000

2,974,983

4,400,000

5,280,000

1,648,851

1,830,734

2,076,722

2,208,148

2,334,044

2,529,657

2,789,026

3,127,129

3,441,201

405,328

638,828

778,329

919,924

1,082,121

1,374,293

1,621,666

1,838,969

2,022,866

15,081

23,086

37,002

40,404

49,554

90,260

142,147

185,272

213,303

Source: National statistical offices/Euromonitor International

www.euromonitor.com

249

World Consumer Lifestyles Databook 2011

Colombia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.236

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,581
4,942
3,130
4,952
3,436
6,051
6,317
4,658
2,509

2,696
5,147
3,271
5,354
3,502
6,157
7,305
5,769
2,855

2,649
5,329
3,482
5,756
3,926
6,809
8,207
7,760
3,541

2,655
5,320
3,505
5,810
3,960
6,901
8,299
8,084
3,675

2,665
5,309
3,522
5,864
3,993
6,984
8,390
8,414
3,821

2,676
5,301
3,533
5,918
4,027
7,062
8,480
8,746
3,979

2,688
5,297
3,536
5,970
4,064
7,134
8,572
9,077
4,150

2,701
5,298
3,534
6,019
4,104
7,203
8,665
9,403
4,334

2,711
5,303
3,529
6,061
4,145
7,271
8,763
9,717
4,530

2,718
5,313
3,524
6,094
4,186
7,339
8,868
10,015
4,737

2,720
5,326
3,520
6,117
4,226
7,407
8,984
10,291
4,955

% change
1990-2010
5.38
7.75
12.48
23.53
22.96
22.40
42.22
120.95
97.48

Source: National statistical offices/Euromonitor International

People

Table: 3.237

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
33,204
0-14 yrs (000)
12,134
15-64 yrs (000)
19,649
65+ yrs (000)
1,420

36,459
12,704
22,118
1,637

41,087
13,151
25,940
1,996

41,741
13,190
26,497
2,055

42,395
13,223
27,055
2,117

43,049
13,250
27,617
2,183

43,704
13,272
28,180
2,252

44,359
13,291
28,742
2,327

45,012
13,306
29,298
2,409

45,660
13,318
29,843
2,499

46,300
13,326
30,375
2,599

39.44
9.83
54.58
82.98

Male population by age at January 1st

Male population by age at January
1st (000)
16,475
0-14 yrs (000)
6,178
15-64 yrs (000)
9,666
65+ yrs (000)
632

18,025
6,473
10,829
723

20,263
6,707
12,682
874

20,579
6,728
12,953
899

20,896
6,745
13,226
925

21,213
6,759
13,501
952

21,530
6,771
13,777
982

21,847
6,781
14,053
1,013

22,162
6,789
14,326
1,048

22,476
6,795
14,594
1,087

22,785
6,800
14,855
1,130

38.30
10.07
53.69
78.83

Female population by age at January 1st

Female population by age at January
1st (000)
16,728
18,434
0-14 yrs (000)
5,956
6,231
15-64 yrs (000)
9,983
11,289
65+ yrs (000)
789
914

20,825
6,444
13,259
1,122

21,162
6,462
13,543
1,156

21,499
6,478
13,829
1,192

21,836
6,491
14,115
1,230

22,174
6,501
14,403
1,271

22,513
6,510
14,689
1,314

22,850
6,517
14,972
1,361

23,184
6,522
15,249
1,412

23,515
6,526
15,519
1,469

40.57
9.57
55.45
86.30

Ethnic groups
Afrocolombian (000)
Indian (000)
Other (000)

256
423
32,525

1,012
676
34,772

3,316
1,180
36,592

3,691
1,266
36,784

4,078
1,354
36,963

4,476
1,446
37,127

4,856
1,536
37,312

5,237
1,628
37,494

5,617
1,720
37,675

5,990
1,813
37,856

6,360
1,907
38,033

2,381.04
351.34
16.94

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

11,514
991
1,015
19,376

13,199
1,274
1,158
20,562

15,466
1,632
1,349
22,418

15,784
1,680
1,376
22,685

16,086
1,726
1,402
22,969

16,394
1,772
1,427
23,248

16,701
1,818
1,453
23,528

16,997
1,862
1,479
23,821

17,304
1,906
1,504
24,101

17,595
1,949
1,529
24,393

17,887
1,991
1,554
24,677

55.35
100.90
53.20
27.36

-39.43

27

27

27

27

27

27

27

27

6.61

22

22

22

22

23

23

23

23

2.11

30,464
11,277

31,069
11,326

31,676
11,373

32,288
11,416

32,904
11,455

33,522
11,490

34,141
11,519

34,758
11,542

53.32
9.57

38

38

39

39

40

41

41

42

39.44

6,426,135
2,087,296
1,947,076
1,074,077
810,120
548,576
485,220
444,061
363,142
349,383

6,591,525
2,142,599
1,985,068
1,085,877
829,548
557,324
493,238
455,109
373,274
350,616

6,763,325
2,187,356
2,039,626
1,109,067
845,801
566,244
502,654
465,859
384,189
358,681

6,928,464
2,214,699
2,111,315
1,143,576
857,023
575,002
512,503
475,224
396,020
375,412

7,033,914
2,248,912
2,139,535
1,144,470
871,342
582,332
514,596
481,790
407,093
379,589

7,139,451
2,265,399
2,161,597
1,159,845
879,809
587,030
515,425
486,503
412,351
380,460

7,243,698
2,281,085
2,183,042
1,174,971
888,012
591,530
516,005
491,071
417,514
381,153

7,350,732
2,304,328
2,207,895
1,186,053
898,698
597,339
517,600
496,570
424,741
383,334

58.58
52.86
43.38
22.86
56.01
38.55
33.32
56.67
81.46
23.60

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
3
2
2
First marriage: average age of men
(years)
26
26
27
First marriage: average age of women
(years)
22
23
23
Urban and rural population, and population density
Urban population (000)
22,670
25,709
29,864
Rural population (000)
10,534
10,750
11,224
Population density (persons per sq
km)
30
33
37
Population of major cities
Bogota (Number)
4,635,242
Medellin (Number)
1,507,467
Cali (Number)
1,539,865
Barranquilla (Number)
965,401
Cartagena (Number)
576,048
Cucuta (Number)
431,121
Bucaramanga (Number)
388,238
Ibague (Number)
316,947
Santa Marta (Number)
234,067
Pereira (Number)
310,151

5,193,805
1,635,111
1,703,279
1,008,862
650,565
477,579
424,905
358,832
289,137
355,157

6,264,448
2,028,883
1,914,894
1,066,018
789,753
539,871
477,677
433,005
353,382
350,371

Source: Euromonitor International from national statistics/UN

250

Euromonitor International 2011

Section 3 Country snapshots Colombia

House and Home

Table: 3.238

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
6,079
7,285
Over US$5,000 (000)
2,858
4,383
Over US$15,000 (000)
568
1,298
Over US$35,000 (000)
128
349
Over US$55,000 (000)
65
170

9,183
4,421
857
199
104

9,365
4,093
792
198
108

9,777
4,864
1,053
263
136

10,209
5,850
1,454
369
184

10,533
6,170
1,641
435
215

10,974
7,308
2,250
622
309

11,350
7,941
2,656
760
377

11,654
7,773
2,457
700
352

12,099
8,927
3,260
967
485

99.04
212.39
474.11
657.59
645.21

Households by number of persons

1 person (000)
397
2 persons (000)
710
3 persons (000)
1,072
4 persons (000)
1,255
5 persons (000)
1,100
6+ persons (000)
1,957

532
940
1,375
1,598
1,253
1,949

810
1,329
1,853
2,087
1,508
2,021

916
1,413
1,933
2,124
1,535
2,000

1,040
1,505
2,015
2,152
1,559
1,972

1,177
1,604
2,100
2,174
1,580
1,937

1,313
1,706
2,184
2,197
1,602
1,905

1,454
1,810
2,268
2,219
1,623
1,873

1,596
1,919
2,351
2,241
1,644
1,844

1,742
2,032
2,433
2,262
1,665
1,818

1,892
2,148
2,513
2,284
1,686
1,795

375.92
202.72
134.46
81.95
53.19
-8.28

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

397
545
2,790
517
2,242

532
741
3,544
610
2,220

810
1,079
4,740
749
2,230

916
1,122
4,913
766
2,203

1,040
1,162
5,115
780
2,145

1,177
1,189
5,304
793
2,109

1,313
1,213
5,502
803
2,076

1,454
1,251
5,725
817
2,003

1,596
1,288
5,942
832
1,938

1,742
1,323
6,171
844
1,872

1,892
1,358
6,377
860
1,830

375.92
149.37
128.54
66.32
-18.36

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

4,146
169
3,977
1,882
463

5,011
274
4,737
2,134
502

6,471
433
6,038
2,546
591

6,701
457
6,244
2,615
606

6,934
481
6,453
2,686
622

7,173
505
6,668
2,760
638

7,418
530
6,888
2,836
654

7,664
554
7,110
2,913
671

7,916
579
7,337
2,992
688

8,173
605
7,569
3,073
706

8,437
631
7,806
3,157
724

103.48
273.33
96.27
67.69
56.43

Households by type of dwelling

Apartment (000)
2,162
Other (000)
42

2,389
54

2,827
82

2,895
89

2,965
96

3,036
103

3,108
110

3,179
117

3,251
125

3,324
132

3,398
139

57.16
232.44

367,302
170,164
78,366
117,067
1,706

1,285,933
713,748
295,854
272,281
4,050

4,426,400
2,663,401
1,278,401
476,392
8,206

5,036,638
3,254,158
1,254,878
518,755
8,847

5,564,618
3,546,211
1,364,260
645,240
8,908

6,132,589
3,932,486
1,550,161
640,609
9,332

6,797,414
4,386,999
1,704,596
695,955
9,863

8,041,632
5,223,055
2,031,730
776,098
10,748

9,219,829
6,054,233
2,305,152
849,114
11,331

10,144,538
6,736,456
2,514,187
882,519
11,375

11,329,904
7,605,545
2,768,633
944,023
11,703

2,984.63
4,369.54
3,432.97
706.40
585.99

Household durable ownership

Colour TV Set (% of households)
34.4
Dishwasher (% of households)
0.0
Freezer (% of households)
1.0
Microwave Oven (% of households)
2.0
Personal Computer (% of households)
0.2
Refrigerator (% of households)
56.4
Telephone (% of households)
6.3
Tumble Drier (% of households)
3.8
Vacuum Cleaner (% of households)
0.7
Washing Machine (% of households)
9.9

62.9
0.1
2.8
4.1
2.8
59.3
23.0
3.8
2.7
17.1

75.6
1.6
7.6
7.0
10.0
65.4
55.5
3.8
7.6
24.4

76.4
2.0
8.6
7.4
11.3
67.1
55.5
3.8
8.4
25.1

77.3
2.5
9.6
7.8
11.9
67.6
55.5
3.7
8.3
25.8

78.2
3.2
10.3
8.2
12.5
67.8
55.5
3.8
6.6
26.5

79.0
3.8
10.9
8.7
16.4
68.5
56.2
3.8
6.0
27.4

79.9
4.4
11.5
9.2
18.6
69.1
56.7
3.8
6.2
28.2

80.7
5.0
12.1
9.6
22.8
69.8
57.0
3.7
6.7
28.9

81.4
5.4
12.5
10.1
27.0
70.6
57.3
3.8
7.3
29.6

82.0
5.9
13.0
10.5
30.9
71.3
57.5
3.8
7.8
30.2

138.36
86,190.50
1,225.14
423.35
12,761.63
26.42
812.03
-0.72
1,021.00
205.33

7,198
3,702
1,257
1,021
875
322
20

7,333
3,815
1,258
1,041
876
323
20

7,429
3,890
1,259
1,061
877
323
20

7,658
4,069
1,260
1,107
878
324
20

7,706
4,086
1,262
1,135
879
324
20

7,646
3,991
1,262
1,168
880
324
20

7,679
3,989
1,264
1,201
880
325
20

7,709
3,986
1,265
1,232
881
325
20

7,791
4,035
1,266
1,263
882
325
20

Household running costs

Household running costs (Col$
million)
Electricity (Col$ million)
Gas (Col$ million)
Solid Fuels (Col$ million)
Liquid Fuels (Col$ million)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

251

World Consumer Lifestyles Databook 2011

Income

Table: 3.239

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,791,927

5,229,411

5,715,244

6,251,841

6,916,543

7,585,035

8,206,803

8,532,165

9,042,798

1,157.72

6,363,489

6,585,084

6,901,897

7,297,713

7,859,086

8,288,337

8,505,216

8,605,291

9,042,798

64.79

4,228,287

4,616,383

5,012,121

5,442,963

6,120,540

6,679,115

7,226,622

7,501,163

7,931,637

1,064.53

5,614,997

5,813,134

6,052,785

6,353,518

6,954,609

7,298,418

7,489,394

7,565,453

7,931,637

52.58

1,921,590
2,336,041
3,078,116
3,857,644
4,412,282
4,708,834
4,844,485
4,918,340
4,902,920
4,646,019
4,088,508

5,574,946
6,068,253
6,770,416
7,440,718
7,870,312
8,084,762
8,193,817
8,275,445
8,252,241
7,911,163
7,141,124

6,100,731
6,619,646
7,352,415
8,052,431
8,501,387
8,724,331
8,838,010
8,923,125
8,898,976
8,543,998
7,737,104

6,644,688
7,203,611
7,987,264
8,735,888
9,216,740
9,454,299
9,575,650
9,666,585
9,640,773
9,262,392
8,397,990

7,243,279
7,845,755
8,685,488
9,486,822
10,002,443
10,256,182
10,385,820
10,483,090
10,455,395
10,051,519
9,124,875

7,999,732
8,651,809
9,556,758
10,418,261
10,973,598
11,246,290
11,385,354
11,489,879
11,459,950
11,026,728
10,028,852

8,725,458
9,434,708
10,416,764
11,348,226
11,949,774
12,245,012
12,395,003
12,508,000
12,475,396
12,007,845
10,928,676

9,401,602
10,150,964
11,187,041
12,165,365
12,798,233
13,109,099
13,266,247
13,384,915
13,350,366
12,859,905
11,726,042

9,721,787
10,487,724
11,545,593
12,540,245
13,184,306
13,501,197
13,660,609
13,781,173
13,745,750
13,247,623
12,096,636

10,272,531
11,065,679
12,159,083
13,183,926
13,847,458
14,174,569
14,338,516
14,462,513
14,425,766
13,913,025
12,730,660

4,955.78
2,652.30
1,249.50
812.16
667.37
620.19
606.41
599.36
609.99
691.00
905.87

Gross income (annual, constant) by age

Aged 15-19 (Col$)
2,162,348
6,791,051
Aged 20-24 (Col$)
4,278,763
8,255,757
Aged 25-29 (Col$)
9,588,783 10,878,306
Aged 30-34 (Col$)
15,381,896
13,633,220
Aged 35-39 (Col$)
19,204,304
15,593,358
Aged 40-44 (Col$)
20,945,930
16,641,395
Aged 45-49 (Col$)
21,601,340
17,120,795
Aged 50-54 (Col$)
22,007,810
17,381,807
Aged 55-59 (Col$)
21,623,432
17,327,310
Aged 60-64 (Col$)
18,718,866
16,419,402
Aged 65+ (Col$)
13,469,366
14,449,113

8,342,566
9,080,769
10,131,514
11,134,579
11,777,441
12,098,351
12,261,547
12,383,697
12,348,974
11,838,571
10,686,256

8,521,330
9,246,136
10,269,648
11,247,410
11,874,500
12,185,902
12,344,685
12,463,572
12,429,841
11,934,017
10,806,970

8,763,497
9,500,646
10,534,184
11,521,524
12,155,706
12,469,017
12,629,063
12,748,995
12,714,952
12,215,915
11,075,880

9,093,506
9,849,878
10,904,114
11,910,141
12,557,472
12,876,026
13,038,780
13,160,896
13,126,127
12,619,085
11,455,738

9,629,754
10,414,698
11,504,039
12,541,081
13,209,574
13,537,829
13,705,229
13,831,052
13,795,025
13,273,530
12,072,327

9,951,643
10,760,564
11,880,628
12,942,988
13,629,071
13,965,799
14,136,867
14,265,744
14,228,558
13,695,303
12,464,478

10,022,286
10,821,119
11,925,597
12,968,508
13,643,158
13,974,547
14,142,070
14,268,573
14,231,742
13,708,902
12,500,182

9,942,649
10,725,987
11,807,888
12,825,137
13,483,830
13,807,921
13,970,954
14,094,258
14,058,029
13,548,586
12,371,450

10,272,531
11,065,679
12,159,083
13,183,926
13,847,458
14,174,569
14,338,516
14,462,513
14,425,766
13,913,025
12,730,660

375.06
158.62
26.81
-14.29
-27.89
-32.33
-33.62
-34.28
-33.29
-25.67
-5.48

Gross and disposable income (annual) per capita

Gross income (annual, current) (Col$
per capita)
718,981
2,282,398
Gross income (annual, constant)
(Col$ per capita)
5,487,303
6,351,698
Disposable income (annual, current)
(Col$ per capita)
681,101
2,084,127
Disposable income (annual, constant)
(Col$ per capita)
5,198,203
5,799,927
Gross income (annual, current) by age
Aged 15-19 (Col$)
203,184
Aged 20-24 (Col$)
402,052
Aged 25-29 (Col$)
901,006
Aged 30-34 (Col$)
1,445,353
Aged 35-39 (Col$)
1,804,524
Aged 40-44 (Col$)
1,968,175
Aged 45-49 (Col$)
2,029,760
Aged 50-54 (Col$)
2,067,954
Aged 55-59 (Col$)
2,031,836
Aged 60-64 (Col$)
1,758,910
Aged 65+ (Col$)
1,265,643

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.240

1990
Consumer expenditure by category
Consumer expenditure by category
(Col$ million)
18,152,457
Food and non-alcoholic beverages
(Col$ million)
6,159,978
Alcoholic beverages and tobacco
(Col$ million)
913,868
Clothing and footwear (Col$ million)
1,693,316
Housing (Col$ million)
3,000,176
Household goods and services (Col$
million)
1,086,747
Health goods and medical services
(Col$ million)
489,738
Transport (Col$ million)
1,868,385
Communications (Col$ million)
188,392
Leisure and recreation (Col$ million)
645,962
Education (Col$ million)
111,395
Hotels and catering (Col$ million)
805,445
Miscellaneous goods and services
(Col$ million)
1,189,055

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

65,792,573

161,075,200

179,306,244

197,256,789

216,542,737

240,583,134

272,760,522

299,432,179

314,924,274

338,407,526

1,764.25

19,942,222

46,694,846

51,141,431

54,802,084

60,386,824

66,985,503

75,837,171

83,014,568

87,058,402

93,323,207

1,414.99

3,343,380
3,890,673
10,859,583

8,126,312
7,655,567
25,806,181

8,521,457
8,339,867
28,018,978

9,295,293
8,917,970
29,744,353

10,269,503
9,675,420
32,038,551

11,402,223
10,592,817
35,080,989

12,885,144
11,739,171
39,448,173

14,192,720
12,551,921
42,920,130

14,954,271
12,993,100
44,630,562

16,032,228
13,591,542
47,579,311

1,654.33
702.66
1,485.88

3,885,223

8,403,750

9,538,796

9,941,036

10,952,806

12,110,274

13,560,971

14,751,183

15,398,041

16,363,765

1,405.76

2,040,160
7,272,468
1,067,026
2,819,432
1,765,998
4,623,822

6,568,725
18,156,124
4,563,103
7,190,428
8,065,326
9,763,330

7,541,412
20,705,177
5,178,710
8,697,290
8,682,695
11,220,825

8,404,629
25,345,037
6,218,446
9,582,848
9,406,115
12,711,221

9,286,698
27,967,330
6,838,330
10,616,433
10,466,301
13,940,770

10,377,076
31,226,648
7,797,177
11,856,108
11,856,108
15,577,541

11,902,890
35,508,947
9,114,299
13,575,510
13,539,064
17,759,142

13,189,865
39,324,804
10,112,683
15,116,649
14,839,047
19,641,237

14,002,962
41,769,114
10,850,930
16,078,373
15,402,887
20,816,049

15,217,330
45,148,065
11,891,715
17,530,216
16,443,559
22,584,938

3,007.24
2,316.42
6,212.21
2,613.81
14,661.49
2,704.03

4,282,586

10,081,508

11,719,606

12,887,755

14,103,771

15,720,672

17,890,039

19,777,373

20,969,584

22,701,650

1,809.22

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.241

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11,964
7,538
4,426
10
12

14,256
8,663
5,594
10
12

16,605
10,272
6,333
10
13

17,061
10,678
6,384
10
13

17,191
10,740
6,451
10
13

17,604
11,059
6,544
10
14

17,248
10,873
6,375
11
14

17,585
11,053
6,532
11
14

17,919
11,300
6,619
11
14

17,943
11,338
6,605
11
14

18,136
11,480
6,656
11
14

51.59
52.30
50.37
9.34
21.96

928
448
480

940
428
511

2,981
1,427
1,554

2,859
1,352
1,507

2,522
1,207
1,316

2,308
1,094
1,214

2,502
1,187
1,315

2,148
1,067
1,081

2,295
1,118
1,177

2,448
1,194
1,253

2,521
1,223
1,299

171.64
172.93
170.44

7.2

6.2

15.2

14.4

12.8

11.6

12.7

10.9

11.4

12.0

12.2

69.53

5.6

4.7

12.2

11.2

10.1

9.0

9.8

8.8

9.0

9.5

9.6

71.58

9.8

8.4

19.7

19.1

16.9

15.7

17.1

14.2

15.1

16.0

16.3

66.82

Source: International Labour Organisation/Euromonitor International

252

Euromonitor International 2011

Section 3 Country snapshots Colombia

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.242

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

281
4,247
2,318

727
4,693
3,025

1,070
5,193
3,723

1,066
5,207
3,789

1,066
5,259
4,051

1,108
5,298
4,297

1,106
5,296
4,509

1,067
5,292
4,684

1,312
5,286
4,772

1,328
5,283
4,851

1,342
5,281
4,906

5
14

5
14

5
14

5
14

5
14

5
14

5
14

5
14

5
14

990
480
509

987
479
508

1,113
542
571

1,224
596
628

1,315
638
677

1,373
666
707

1,487
758
730

1,540
784
756

1,586
810
776

65,720
11,379
1,486

83,859
12,511
1,983

93,350
13,775
2,715

131,844
17,945
4,058

115,488
7,120
6,036

105,866
9,062
4,803

134,923
11,412
5,189

160,835
17,374
6,242

167,301
18,848
6,267

30,411
1,483

39,766
1,556

43,844
2,066

63,062
2,758

60,092
2,227

52,879
2,257

68,050
2,267

82,931
3,079

86,188
3,200

14,744
454
5,763

20,766
589
6,688

22,099
796
8,055

30,824
1,589
11,608

29,231
1,244
9,538

25,193
1,775
9,897

34,488
2,305
11,212

35,810
2,310
13,089

36,740
2,463
13,595

524
257
267

624
306
318

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)

% change
1990-2010
377.30
24.35
111.70

202.63
215.41
190.33

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.243

1990

1995

Food consumer expenditure by category

Food consumer expenditure (Col$
million)
5,479,804
17,742,385
Bread and cereals (Col$ million)
784,106
2,395,915
Meat (Col$ million)
1,859,385
5,420,843
Fish and seafood (Col$ million)
131,506
568,678
Milk, cheese and eggs (Col$ million)
478,184
2,897,516
Oils and fats (Col$ million)
246,051
710,293
Fruit (Col$ million)
723,171
1,990,543
Vegetables (Col$ million)
709,621
1,863,901
Sugar and confectionery (Col$
million)
447,147
1,373,138
Other foods (Col$ million)
100,633
521,559

2003

2004

2005

2006

2007

2008

2009

2010

41,473,911
6,183,476
11,650,786
968,329
6,998,243
1,930,001
4,526,776
4,685,557

45,605,437
7,069,876
12,726,469
1,269,999
7,719,275
2,376,598
4,747,153
5,224,227

48,894,419
7,214,616
16,047,870
737,958
6,020,767
2,326,832
5,656,972
5,822,351

53,907,318
8,048,514
17,062,593
922,883
7,248,920
2,599,390
6,047,491
6,510,995

59,864,944
9,002,932
18,731,072
972,119
8,233,373
2,934,844
6,712,369
7,257,731

67,924,617
10,254,127
21,324,527
1,063,439
9,149,601
3,397,284
7,630,131
8,359,477

74,457,390
11,281,089
23,367,539
1,112,662
9,817,719
3,802,698
8,413,655
9,376,619

78,124,464
11,796,106
24,596,481
1,116,713
10,045,499
3,983,425
8,903,686
10,131,570

83,849,560
12,612,483
26,533,656
1,146,368
10,507,743
4,316,839
9,582,752
11,105,361

1,430.16
1,508.52
1,327.01
771.72
2,097.43
1,654.45
1,225.10
1,464.97

3,196,400
1,334,344

3,113,405
1,358,434

3,557,952
1,509,101

3,766,071
1,700,461

4,135,542
1,884,962

4,603,081
2,142,949

4,949,496
2,335,912

5,066,484
2,484,499

5,333,635
2,710,724

1,092.81
2,593.66

1,092,574
169,373.68
304,889.23
30,425.49

1,153,309
170,176.50
378,533.00
17,406.76

1,252,224
186,960.63
396,350.57
21,437.84

1,369,767
205,995.60
428,584.65
22,243.01

1,531,232
231,159.95
480,721.24
23,973.24

1,654,164
250,623.49
519,139.10
24,719.18

1,711,015
258,348.25
538,691.16
24,457.30

1,810,998
272,406.68
573,078.70
24,759.47

997.34
1,053.54
923.37
525.15

184,931.41
56,936.37
113,727.99
125,157.31

142,016.28
54,884.72
133,435.20
137,336.10

168,386.69
60,381.78
140,478.45
151,245.28

188,387.36
67,152.01
153,585.36
166,063.75

206,260.50
76,585.35
172,006.92
188,448.64

218,112.91
84,481.70
186,919.86
208,313.32

220,007.95
87,241.57
195,000.94
221,893.00

226,948.13
93,235.86
206,970.01
239,855.59

1,475.87
1,158.19
850.29
1,022.31

74,588.13
32,544.14

83,924.04
35,596.29

87,482.86
39,500.37

94,625.11
43,129.72

103,767.77
48,308.73

109,959.25
51,895.22

110,961.81
54,413.39

115,196.81
58,546.70

755.42
1,831.74

Food per capita consumer expenditure by category

Food consumer expenditure (Col$ per
capita)
165,035
486,639
1,009,406
Bread and cereals (Col$ per capita)
23,614.90
65,715.31 150,495.58
Meat (Col$ per capita)
55,999.09 148,683.20 283,560.87
Fish and seafood (Col$ per capita)
3,960.57
15,597.73
23,567.52
Milk, cheese and eggs (Col$ per
capita)
14,401.46
79,473.25
170,325.67
Oils and fats (Col$ per capita)
7,410.33
19,481.96
46,973.03
Fruit (Col$ per capita)
21,779.73
54,596.73
110,174.26
Vegetables (Col$ per capita)
21,371.64
51,123.18
114,038.72
Sugar and confectionery (Col$ per
capita)
13,466.74
37,662.51
77,795.09
Other foods (Col$ per capita)
3,030.77
14,305.36
32,475.72
Catering consumer expenditure
Catering consumer expenditure (Col$
million)
569,692
Catering consumer expenditure (Col$
per capita)
17,157.40

% change
1990-2010

2002

3,233,209

7,132,870

8,065,594

9,208,009

10,141,910

11,368,490

12,924,208

14,187,958

14,969,245

16,166,089

2,737.69

88,680.66

173,602.26

193,228.19

217,196.13

235,588.57

260,121.81

291,351.88

315,203.23

327,843.63

349,158.11

1,935.03

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

253

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.244

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Col$ million)
600,067
2,570,628
6,267,126
Beer (Col$ million)
366,938
1,431,311
4,279,916
Spirits (Col$ million)
166,520
853,811
1,489,228
Wine (Col$ million)
66,608
285,506
497,982

6,723,674
4,663,771
1,543,704
516,199

7,272,608
4,959,329
1,733,586
579,693

7,997,978
5,551,686
1,833,268
613,024

8,890,729
6,190,889
2,023,278
676,563

10,051,204
7,032,624
2,262,143
756,436

11,115,086
7,752,295
2,520,098
842,692

11,762,338
8,211,594
2,660,951
889,793

12,657,889
8,855,866
2,849,262
952,762

2,009.41
2,313.45
1,611.06
1,330.40

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Col$ per capita)
18,072.21
70,507.34
152,531.49
161,079.70
Beer (Col$ per capita)
11,051.08
39,258.08
104,166.08
111,730.40
Spirits (Col$ per capita)
5,015.10
23,418.38
36,245.35
36,982.67
Wine (Col$ per capita)
2,006.03
7,830.88
12,120.07
12,366.62

171,544.39
116,979.37
40,891.37
13,673.65

185,786.72
128,961.30
42,585.36
14,240.06

203,428.30
141,653.39
46,294.52
15,480.39

226,585.44
158,537.25
50,995.75
17,052.43

246,935.53
172,226.93
55,987.13
18,721.47

257,608.69
179,843.33
58,277.89
19,487.48

273,387.38
191,270.59
61,538.87
20,577.92

1,412.75
1,630.79
1,127.07
925.80

5,907,665
680,163

6,479,506
833,607

7,120,559
897,517

7,912,554
967,261

8,557,178
1,001,957

8,933,938
1,001,284

9,473,647
998,292

1,292.83
207.78

5,227,502

5,645,899

6,223,042

6,945,293

7,555,221

7,932,654

8,475,355

2,281.95

150,513.81

162,925.13

178,373.60

190,108.42

195,663.49

204,613.54

898.86

19,364.04

20,536.05

21,805.07

22,259.73

21,929.27

21,561.29

120.72

131,149.77

142,389.08

156,568.53

167,848.69

173,734.22

183,052.24

1,608.20

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Col$ million)
680,174
2,199,836
5,220,935
5,535,994
Coffee, tea and cocoa (Col$ million)
324,358
432,857
722,025
646,809
Mineral waters, soft drinks, fruit
and vegetable juices (Col$ million)
355,816
1,766,979
4,498,910
4,889,185

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Col$ per capita)
20,484.79
60,337.24
127,068.92
132,626.33
139,348.47
Coffee, tea and cocoa (Col$ per
capita)
9,768.68
11,872.43
17,572.89
15,495.67
16,043.51
Mineral waters, soft drinks, fruit
and vegetable juices (Col$ per
capita)
10,716.11
48,464.81 109,496.03
117,130.66
123,304.96
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.245

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Col$
million)
313,801
Tobacco consumer expenditure (Col$
per capita)
9,450.75

772,752

1,859,186

1,797,783

2,022,685

2,271,525

2,511,493

2,833,940

3,077,634

3,191,933

3,374,338

975.31

21,195.09

45,249.52

43,069.66

47,710.56

52,765.73

57,465.34

63,885.82

68,373.50

69,907.00

72,879.57

671.15

18.8
26.6
11.4

18.7
26.6
11.4

18.3
25.7
11.4

17.9
24.9
11.4

17.6
24.2
11.5

17.4
23.8
11.5

17.2
23.4
11.5

17.2
23.4
11.4

17.2
23.5
11.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.246

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Col$ million)
441,886
Personal care consumer expenditure
(Col$ per capita)
13,308.27

1995

2003

1,652,559

3,512,279

3,981,669

4,321,838

4,681,330

5,182,632

5,817,539

6,324,602

6,547,008

6,900,892

1,461.69

45,326.49

85,483.06

95,389.21

101,942.39

108,743.60

118,583.53

131,145.43

140,508.94

143,386.99

149,046.72

1,019.96

4,379
316
804
649
646
449

4,689
317
875
694
683
525

4,990
347
901
732
722
620

5,355
374
954
782
784
686

5,776
398
1,083
835
825
764

6,158
425
1,167
860
903
843

6,531
455
1,242
915
969
926

110,594.39
7,485.17
20,650.87
16,358.65
16,118.03
12,394.93

115,914.44
8,068.53
20,940.38
17,010.99
16,768.65
14,409.95

122,518.98
8,563.08
21,829.86
17,897.40
17,945.58
15,706.76

130,212.76
8,970.57
24,404.11
18,827.97
18,590.50
17,215.15

136,813.91
9,444.90
25,926.84
19,112.22
20,056.07
18,727.83

143,025.86
9,956.01
27,194.50
20,040.76
21,231.54
20,273.92

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Col$ billion)
4,023
Colour cosmetics (Col$ billion)
293
Fragrances (Col$ billion)
727
Hair care (Col$ billion)
587
Mens grooming (Col$ billion)
621
Skin care (Col$ billion)
389

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Col$ per capita)
97,924.28
104,901.98
Colour cosmetics (Col$ per capita)
7,124.97
7,573.89
Fragrances (Col$ per capita)
17,686.71
19,264.01
Hair care (Col$ per capita)
14,298.71
15,557.03
Mens grooming (Col$ per capita)
15,121.67
15,485.13
Skin care (Col$ per capita)
9,464.14
10,765.54

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2002

Source: National statistical offices/OECD/Eurostat/Euromonitor International

254

Euromonitor International 2011

Section 3 Country snapshots Colombia

Fashion

Table: 3.247

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Col$ million)
1,402,741
3,133,799
6,590,585
Clothing materials (Col$ million)
78,584
238,589
475,328
Garments (Col$ million)
1,300,561
2,834,291
5,969,452
Other clothing (Col$ million)
22,832
58,003
140,407
Clothing, cleaning, repair and hire
(Col$ million)
765
2,916
5,399
Footwear (Col$ million)
290,575
756,874
1,064,982

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

7,112,142
587,717
6,368,953
149,490

7,308,530
588,776
6,561,945
151,546

7,987,059
648,477
7,161,923
169,689

8,752,275
722,465
7,835,424
186,516

9,698,710
824,665
8,659,468
205,913

10,338,227
916,546
9,192,055
220,433

10,620,416
980,759
9,405,711
224,445

11,009,039
1,036,625
9,729,523
232,836

684.82
1,219.14
648.10
919.77

5,983
1,227,724

6,262
1,609,440

6,971
1,688,361

7,870
1,840,542

8,664
2,040,462

9,193
2,213,694

9,501
2,372,684

10,055
2,582,504

1,214.89
788.76

172,391.71
13,887.89
154,781.47
3,574.64

185,533.08
15,063.61
166,365.81
3,941.73

200,260.34
16,530.68
179,281.91
4,267.67

218,639.11
18,590.51
195,211.37
4,641.92

229,676.64
20,362.22
204,213.00
4,897.19

232,599.30
21,479.75
205,995.86
4,915.61

237,775.21
22,389.21
210,140.00
5,028.83

462.83
846.01
436.50
631.32

147.72
37,963.06

161.93
39,219.29

180.07
42,113.33

195.32
45,998.36

204.23
49,179.97

208.08
51,964.50

217.17
55,777.38

842.97
537.36

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Col$ per capita)
42,246.34
85,954.03 160,403.95
170,386.26
Clothing materials (Col$ per capita)
2,366.70
6,544.04
11,568.70
14,079.99
Garments (Col$ per capita)
39,168.97
77,739.11
145,286.59
152,581.60
Other clothing (Col$ per capita)
687.64
1,590.92
3,417.27
3,581.34
Clothing, cleaning, repair and hire
(Col$ per capita)
23.03
79.97
131.40
143.33
Footwear (Col$ per capita)
8,751.25
20,759.58
25,919.89
29,412.71
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.248

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

18.43

186.00

150.00

146.00

172.52

211.03

229.19

283.95

317.00

343.49

372.07

1,919.25

50.4

58.6

82.2

84.1

84.1

84.2

84.3

84.2

83.9

83.9

83.8

66.35

49.6

41.4

17.8

15.9

15.9

15.8

15.7

15.8

16.1

16.1

16.2

-67.30

Healthy life expectancy at birth

Total population (years)
68
Males (years)
64
Females (years)
72

69
65
74

72
68
75

72
68
76

72
68
76

72
69
76

73
69
76

73
69
77

73
69
77

73
70
77

73
70
77

7.51
8.47
6.62

11.4

12.8

12.9

13.1

13.7

14.0

14.4

14.8

15.2

15.6

48.90

30.7

31.8

32.0

32.0

32.3

32.5

32.7

32.9

33.1

33.3

11.37

620
225

654
232

680
238

742
270

792
285

849
302

920
328

1,001
365

1,076
401

184
124
70

191
143
72

198
149
77

208
161
84

227
170
89

249
182
95

269
197
102

289
213
110

301
231
116

184

221

253

298

347

381

411

440

475

16,038.58
5,611.38

17,245.95
6,275.01

18,119.07
6,530.71

19,132.54
6,803.91

20,436.19
7,292.34

21,926.41
8,002.89

23,233.59
8,664.97

4,669.19
3,514.69
1,808.92

4,837.42
3,738.37
1,945.01

5,204.75
3,888.10
2,036.70

5,612.11
4,097.65
2,141.48

5,968.57
4,384.67
2,276.44

6,324.24
4,662.37
2,398.75

6,494.17
4,998.35
2,516.05

5,975.68

6,926.13

7,931.20

8,587.35

9,136.08

9,646.20

10,266.02

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.5
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
29.9

Consumer health (selected) retail sales by category

Consumer health retail sales (Col$
billion)
Analgesics (Col$ billion)
Cough, Cold and Allergy (Hay Fever)
Remedies (Col$ billion)
Digestive Remedies (Col$ billion)
Medicated Skin Care (Col$ billion)
Vitamins and Dietary Supplements
(Col$ billion)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (Col$
per capita)
15,080.81
15,674.84
Analgesics (Col$ per capita)
5,482.71
5,549.23
Cough, Cold and Allergy (Hay Fever)
Remedies (Col$ per capita)
4,476.29
4,565.23
Digestive Remedies (Col$ per capita)
3,020.10
3,423.87
Medicated Skin Care (Col$ per capita)
1,700.10
1,717.95
Vitamins and Dietary Supplements
(Col$ per capita)
4,473.32
5,293.48
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.249

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

326
2

1,985
213

2,341
300

2,682
386

2,970
470

3,297
549

3,617
616

3,932
677

4,239
736

4,539
792

28,208.31

Package holidays consumer expenditure

Package holidays consumer
expenditure (Col$ million)
49,855
210,199
Package holidays consumer
expenditure (Col$ per capita)
1,501.50
5,765.35

540,317

590,249

693,647

749,254

842,522

989,590

1,133,443

1,232,228

1,344,129

2,596.05

13,150.43

14,140.65

16,361.56

17,404.57

19,277.70

22,308.44

25,180.86

26,987.21

29,030.75

1,833.45

3,155,231

3,503,213

3,798,860

4,209,051

4,834,935

5,453,279

5,846,804

6,418,849

2,622.70

75,590.17

82,632.87

88,244.52

96,307.07

108,994.48

121,151.40

128,051.72

138,635.45

1,852.56

Satellite TV and Cable TV households

Cable TV households (000)
16
Satellite TV households (000)
0

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Col$ million) 235,753
1,390,613
2,630,460
Hotels and other accommodation
consumer expenditure (Col$ per
capita)
7,100.18
38,141.81
64,021.06
Source: Euromonitor International from Council of Europe

www.euromonitor.com

255

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.250

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.1

0.4

1.1

2.7

5.4

9.0

15.0

22.1

23.3

24.4

25.6

26.7

26.1

25.4

25.1

25.1

4.7

7.2

9.9

12.6

14.2

15.5

16.2

16.7

17.0

CD player and DVD player/recorder households

CD player households (% of
households)
8.3
14.0
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
2.2

5.2

6.7

6.9

7.0

7.2

7.4

7.6

7.8

7.9

8.1

Mobile telephone households

Mobile telephone households (% of
households)

0.0

12.8

18.9

28.6

43.2

63.7

75.7

82.3

86.2

88.8

69

1,890

3,084

3,866

4,739

6,705

12,332

17,330

22,538

25,739

0.0

Internet users
Internet users (000)

% change
1990-2010

203.62

270.13

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.251

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

13.0

13.0

11.6

11.2

10.7

10.1

11.0

11.8

12.7

13.5

14.4

10.41

11,418,987

12,886,181

15,772,970

17,221,525

19,114,940

21,765,488

24,131,759

25,533,327

27,486,525

2,342.94

76,276

89,782

112,044

125,611

141,134

168,519

195,616

217,130

245,975

1,768.09

9,647,688

11,048,297

13,307,132

14,531,965

16,139,050

18,349,740

20,272,835

21,364,301

22,939,055

2,506.30

1,287,245

1,267,445

1,803,242

1,966,509

2,178,405

2,512,164

2,857,717

3,093,012

3,371,215

2,201.81

407,779

480,658

550,552

597,441

656,351

735,064

805,592

858,884

930,279

989.61

308,715.46

372,048.73

400,042.43

437,367.91

490,661.86

536,117.21

559,209.15

593,658.94

1,651.94

2,150.90

2,642.87

2,917.84

3,229.28

3,798.94

4,345.85

4,755.40

5,312.62

1,239.69

264,685.09

313,885.18

337,566.07

369,276.73

413,660.28

450,386.37

467,902.69

495,441.86

1,769.09

30,364.30

42,534.40

45,680.44

49,843.97

56,632.00

63,487.75

67,740.52

72,812.12

1,550.73

11,515.16

12,986.28

13,878.07

15,017.93

16,570.64

17,897.23

18,810.54

20,092.34

681.41

Transport services consumer expenditure

Transport services consumer
expenditure (Col$ million)
1,125,141
4,019,387
Rail travel consumer expenditure
(Col$ million)
13,167
17,903
Buses, coaches and taxis consumer
expenditure (Col$ million)
880,138
3,259,060
Air travel consumer expenditure
(Col$ million)
146,459
522,430
Other travel consumer expenditure
(Col$ million)
85,377
219,994

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Col$ per capita)
33,885.86
110,244.00
277,919.28
Rail travel consumer expenditure
(Col$ per capita)
396.56
491.04
1,856.42
Buses, coaches and taxis consumer
expenditure (Col$ per capita)
26,507.10
89,389.69 234,808.79
Air travel consumer expenditure
(Col$ per capita)
4,410.90
14,329.24
31,329.41
Other travel consumer expenditure
(Col$ per capita)
2,571.30
6,034.02
9,924.66
Source: Euromonitor International from national statistics

Money

Table: 3.252

1990
Annual savings and savings ratio
Annual savings (Col$ million)
4,425,033
Savings ratio (% of disposable
income)
19.6

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

9,953,897

12,331,502

13,322,975

15,093,051

17,621,367

26,752,340

23,423,680

25,875,150

27,680,624

28,989,926

555.13

13.1

7.1

6.9

7.1

7.5

10.0

7.9

8.0

8.1

7.9

-59.66

20,184

21,285

21,529

24,534

28,549

34,042

43,463

47,323

52,216

10,915

9,626

7,088

6,802

7,537

8,766

11,427

12,058

13,521

9,269

11,658

14,441

17,732

21,012

25,276

32,036

35,264

38,694

8,540

9,704

10,728

11,405

13,435

15,478

15,535

16,256

16,923

2,239

2,489

2,812

3,180

4,543

5,252

6,024

6,130

6,482

Consumer lending by category

Consumer lending (total) (Col$
billion)
Mortgages/housing share of total
consumer lending (Col$ billion)
Consumer credit share of total
consumer lending (Col$ billion)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

256

Euromonitor International 2011

Section 3 Country snapshots Croatia

Croatia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.253

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

171
378
271
460
322
597
970
1,298
702

149
331
249
454
318
564
901
1,280
795

132
300
207
406
309
551
789
1,263
850

127
298
204
399
308
554
786
1,272
859

121
294
202
393
304
554
784
1,280
867

120
285
200
386
300
551
786
1,292
873

123
274
203
376
294
546
784
1,311
873

126
263
205
371
289
539
784
1,331
879

128
255
204
365
281
530
786
1,338
888

128
251
200
360
275
521
789
1,337
893

129
249
193
360
272
513
793
1,335
898

% change
1990-2010
-24.41
-34.25
-28.72
-21.74
-15.63
-14.16
-18.22
2.88
27.94

Source: National statistical offices/Euromonitor International

People

Table: 3.254

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
4,778
0-14 yrs (000)
952
15-64 yrs (000)
3,276
65+ yrs (000)
550

4,669
858
3,175
636

4,444
748
2,985
710

4,442
736
2,984
722

4,442
723
2,986
733

4,444
712
2,988
745

4,443
703
2,987
753

4,440
693
2,988
759

4,435
687
2,980
767

4,429
680
2,980
769

4,421
674
2,982
765

-7.47
-29.21
-8.95
38.93

Male population by age at January 1st

Male population by age at January
1st (000)
2,315
0-14 yrs (000)
488
15-64 yrs (000)
1,630
65+ yrs (000)
198

2,244
437
1,570
236

2,139
383
1,483
273

2,138
377
1,483
278

2,138
370
1,485
283

2,139
365
1,487
288

2,139
360
1,487
292

2,138
355
1,488
294

2,136
352
1,486
298

2,133
348
1,486
298

2,130
345
1,488
296

-8.03
-29.13
-8.69
49.49

Female population by age at January 1st

Female population by age at January
1st (000)
2,463
0-14 yrs (000)
465
15-64 yrs (000)
1,645
65+ yrs (000)
353

2,425
420
1,606
399

2,305
365
1,502
438

2,304
359
1,501
444

2,304
353
1,501
450

2,305
347
1,501
457

2,303
343
1,500
461

2,302
338
1,499
464

2,299
335
1,495
469

2,296
332
1,493
471

2,291
329
1,494
469

-6.95
-29.28
-9.21
33.01

Ethnic groups
Croats (000)
Serbian (000)
Ethnically uncommitted (000)
Italian (000)
Bosnian (000)
Albanians (000)
Unknown (000)
Hungarian (000)
Slovenian (000)
Romanies (000)
Czech (000)
Slovakian (000)
Montenegrins (000)
Macedonian (000)
Ruthenians (000)
Others (000)

3,771
604
125
22
45
12
36
24
24
7
14
6
11
7
3
68

4,014
338
106
21
30
14
25
20
17
8
12
5
7
5
3
44

3,996
193
88
19
20
15
18
16
13
10
10
5
5
4
2
29

4,004
187
87
19
20
16
17
16
13
10
10
5
5
4
2
28

4,013
181
86
19
19
16
17
16
12
10
10
5
5
4
2
28

4,023
176
85
19
19
16
16
16
12
10
10
5
4
4
2
27

4,031
171
83
18
18
16
16
15
12
10
10
4
4
4
2
27

4,034
167
82
18
18
16
16
15
12
11
10
4
4
4
2
26

4,036
163
81
18
18
16
16
15
11
11
10
4
4
4
2
26

4,036
159
80
18
17
16
15
15
11
11
10
4
4
4
2
25

4,034
156
79
18
17
17
15
15
11
11
10
4
4
4
2
25

6.97
-74.13
-36.66
-19.97
-62.63
39.21
-57.66
-37.52
-54.11
67.17
-30.33
-26.19
-62.26
-44.57
-40.30
-63.73

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,448
120
370
1,818

2,336
125
391
1,799

2,147
129
412
1,742

2,135
131
417
1,746

2,125
132
422
1,750

2,115
133
427
1,756

2,105
134
431
1,759

2,095
135
435
1,762

2,083
136
439
1,765

2,070
137
442
1,768

2,058
138
445
1,768

-15.93
14.66
20.18
-2.75

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

-9.86
15.37

29

29

29

29

29

30

30

30

30

11.72

25

26

26

26

26

27

27

27

27

15.90

2,620
1,822

2,642
1,799

2,663
1,781

2,681
1,762

2,701
1,738

2,718
1,717

2,733
1,695

2,750
1,671

6.55
-23.94

79

79

79

79

79

79

79

79

699,794
191,438
141,572
89,171
69,409
60,066
58,817
47,300
47,854
41,995

703,129
192,838
140,606
88,564
69,337
60,766
58,894
48,412
47,227
42,282

707,244
194,191
139,554
88,070
69,237
61,481
59,048
49,658
46,666
42,538

711,169
195,506
138,601
87,490
69,191
62,215
59,175
50,863
46,102
42,827

715,223
196,925
137,487
86,882
69,120
62,848
59,266
51,996
45,497
43,074

718,073
198,109
136,366
86,281
69,018
63,466
59,288
53,099
44,927
43,331

721,172
199,099
135,356
85,682
68,843
64,050
59,331
54,016
44,328
43,536

723,876
200,089
134,207
85,062
68,744
64,630
59,404
55,018
43,779
43,748

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
27
27
First marriage: average age of women
(years)
23
24

Urban and rural population, and population density

Urban population (000)
2,581
2,606
2,603
Rural population (000)
2,197
2,063
1,841
Population density (persons per sq
km)
84
79
Population of major cities
Zagreb (Number)
Split (Number)
Rijeka (Number)
Osijek (Number)
Zadar (Number)
Slavonski Brod (Number)
Pula (Number)
Sesvete (Number)
Karlovac (Number)
Varadin (Number)

707,300
188,989
168,541
105,787
75,290
55,295
62,231
33,736
60,019
41,987

707,190
190,738
159,523
99,777
74,239
57,437
61,377
39,639
56,029
42,058

696,131
190,163
142,798
89,867
69,536
59,381
58,749
46,140
48,486
41,767

2.34
5.87
-20.37
-19.59
-8.69
16.88
-4.54
63.08
-27.06
4.19

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

257

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.255

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,485
Over US$5,000 (000)
1,028
Over US$15,000 (000)
207
Over US$35,000 (000)
37
Over US$55,000 (000)
21

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,454
1,099
294
42
24

1,467
1,213
467
67
35

1,477
1,288
630
101
42

1,484
1,322
717
139
49

1,490
1,349
793
181
61

1,496
1,390
929
273
87

1,500
1,416
1,030
373
127

1,501
1,396
940
280
87

1,502
1,392
922
268
86

% change
1990-2010

Households by number of persons

1 person (000)
273
2 persons (000)
344
3 persons (000)
307
4 persons (000)
366
5 persons (000)
141
6+ persons (000)
105

294
352
298
340
140
104

312
352
280
301
137
101

316
354
280
298
137
101

321
357
279
296
138
102

325
359
279
293
138
102

329
362
278
291
138
102

333
365
278
288
138
102

337
367
277
285
138
102

340
369
276
282
138
103

344
372
275
280
138
103

25.87
8.06
-10.65
-23.48
-2.14
-2.51

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

273
255
723
46
239

294
265
679
60
230

312
251
472
59
390

316
249
455
58
409

321
247
442
58
425

325
239
430
58
445

329
236
418
57
460

333
231
409
57
474

337
228
401
57
484

340
228
396
57
487

344
224
389
56
498

25.87
-12.06
-46.23
19.89
108.27

1,015

1,125
1,125
362
41

1,276
64
1,212
173
38

1,298
75
1,223
156
38

1,318
87
1,230
141
37

1,334
94
1,240
129
37

1,348
100
1,248
120
37

1,359
105
1,254
111
36

1,368
110
1,258
105
36

1,376
115
1,261
99
35

35.56

1,015
479
42

1,253
53
1,200
193
38

24.26
-79.32
-15.84

Households by type of dwelling

Apartment (000)
966
Other (000)
29

982
27

1,057
23

1,062
22

1,067
21

1,073
20

1,078
20

1,082
20

1,085
19

1,088
19

1,091
19

13.01
-34.59

7
3
1
1
1

2,566
1,165
549
401
209

5,929
2,842
1,184
1,073
534

7,023
3,357
1,409
1,263
597

7,383
3,413
1,646
1,419
438

8,012
3,724
1,930
1,345
626

8,403
3,870
1,912
1,460
760

8,467
3,899
1,961
1,523
665

9,675
4,396
2,164
1,714
878

9,210
4,465
2,336
1,658
447

8,152
3,994
2,019
1,420
533

116,188.76
132,840.84
201,508.08
141,694.68
53,122.93

56.7
1.5
46.0
0.1
1.8
89.7
53.7
3.9
64.0
80.0

80.0
4.7
60.7
1.5
4.9
90.9
75.5
4.9
69.7
83.3

91.6
11.6
68.3
10.0
18.8
91.9
87.9
6.9
77.0
85.1

92.8
12.4
70.1
12.9
20.9
92.7
87.6
7.2
77.8
86.1

93.7
14.7
66.1
16.8
27.9
93.8
88.4
7.5
78.6
85.9

95.3
15.6
70.0
19.2
30.1
93.3
90.2
7.8
79.5
87.9

94.9
17.3
68.5
21.8
32.7
94.2
92.0
8.1
80.4
88.9

96.2
20.2
69.7
27.1
34.5
93.3
90.9
8.3
81.2
87.4

97.4
24.2
74.0
33.2
37.0
98.0
90.1
8.6
82.0
93.4

98.1
26.3
76.8
37.5
39.9
98.2
89.3
8.9
82.7
94.8

98.6
27.9
78.6
40.5
42.7
98.4
88.2
9.2
83.4
95.5

73.87
1,737.20
70.84
31,831.11
2,271.92
9.68
64.42
135.28
30.33
19.41

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (HRK million)
Electricity (HRK million)
Gas (HRK million)
Solid Fuels (HRK million)
Liquid Fuels (HRK million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

Source: Euromonitor International from national statistics

258

Euromonitor International 2011

Section 3 Country snapshots Croatia

Income

Table: 3.256

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (HRK
per capita)
42.27
14,890.51
Gross income (annual, constant) (HRK
per capita)
26,102.04
Disposable income (annual, current)
(HRK per capita)
36.70
14,101.06
Disposable income (annual, constant)
(HRK per capita)
24,718.19

2002

2003

2004

2005

2006

2007

2008

2009

2010

35,144.61

38,125.26

40,671.08

44,074.26

47,530.60

52,435.12

56,665.76

53,541.58

53,808.18

44,176.17

47,068.67

49,208.03

51,626.32

53,928.72

57,794.34

58,811.87

54,195.16

53,808.18

25,482.62

27,498.44

30,440.60

33,211.59

35,715.24

39,400.58

42,285.90

39,648.20

39,764.71

32,031.21

33,949.01

36,830.15

38,902.35

40,522.90

43,427.58

43,887.40

40,132.18

39,764.71

Gross income (annual, current) by age

Aged 15-19 (HRK)
49
Aged 20-24 (HRK)
58
Aged 25-29 (HRK)
61
Aged 30-34 (HRK)
60
Aged 35-39 (HRK)
59
Aged 40-44 (HRK)
61
Aged 45-49 (HRK)
59
Aged 50-54 (HRK)
58
Aged 55-59 (HRK)
53
Aged 60-64 (HRK)
47
Aged 65+ (HRK)
36

17,070
20,831
22,830
23,008
21,364
19,215
17,330
23,065
20,019
16,168
11,579

38,790
45,537
47,742
47,620
47,503
47,982
48,402
47,552
44,784
40,032
32,886

42,006
49,078
51,475
51,395
51,363
51,824
52,126
51,709
48,924
43,411
35,666

44,543
52,095
54,673
54,614
54,584
54,962
55,681
54,677
52,728
46,120
37,883

48,208
56,072
58,723
58,996
58,835
59,260
59,914
59,044
57,560
49,845
41,116

52,173
60,231
62,940
63,337
63,346
63,999
64,344
63,618
61,895
53,862
44,236

57,688
66,491
69,344
69,369
70,153
70,701
71,092
70,009
66,802
60,707
48,627

62,396
72,225
74,598
74,790
75,702
76,467
76,694
75,141
72,866
66,415
52,276

58,926
68,136
70,356
70,595
71,567
72,293
72,287
71,319
68,017
63,299
48,922

59,259
68,452
70,361
70,510
71,899
72,482
72,420
71,166
67,973
63,740
48,440

Gross income (annual, constant) by age

Aged 15-19 (HRK)
Aged 20-24 (HRK)
Aged 25-29 (HRK)
Aged 30-34 (HRK)
Aged 35-39 (HRK)
Aged 40-44 (HRK)
Aged 45-49 (HRK)
Aged 50-54 (HRK)
Aged 55-59 (HRK)
Aged 60-64 (HRK)
Aged 65+ (HRK)

28,335
34,578
37,897
38,192
35,463
31,895
28,766
38,286
33,230
26,838
19,221

48,505
56,943
59,700
59,547
59,400
60,000
60,525
59,461
56,000
50,059
41,123

51,613
60,302
63,247
63,149
63,110
63,677
64,047
63,535
60,113
53,339
43,823

53,641
62,736
65,840
65,770
65,733
66,188
67,054
65,845
63,498
55,540
45,621

56,178
65,342
68,431
68,749
68,562
69,058
69,820
68,806
67,077
58,086
47,913

58,906
68,004
71,062
71,511
71,522
72,259
72,648
71,828
69,883
60,814
49,945

63,315
72,975
76,107
76,134
76,995
77,597
78,026
76,837
73,317
66,628
53,370

64,556
74,725
77,180
77,379
78,322
79,114
79,349
77,742
75,389
68,714
54,086

59,544
68,851
71,094
71,336
72,317
73,051
73,045
72,068
68,731
63,963
49,435

59,259
68,452
70,361
70,510
71,899
72,482
72,420
71,166
67,973
63,740
48,440

% change
1990-2010
127,194.08

108,264.84

121,040.60
118,475.31
115,440.78
118,276.33
120,825.03
118,561.81
122,289.99
121,851.91
127,816.26
134,355.93
132,731.92

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.257

1990
Consumer expenditure by category
Consumer expenditure by category
(HRK million)
211
Food and non-alcoholic beverages
(HRK million)
53
Alcoholic beverages and tobacco (HRK
million)
8
Clothing and footwear (HRK million)
13
Housing (HRK million)
49
Household goods and services (HRK
million)
23
Health goods and medical services
(HRK million)
4
Transport (HRK million)
27
Communications (HRK million)
0
Leisure and recreation (HRK million)
11
Education (HRK million)
7
Hotels and catering (HRK million)
11
Miscellaneous goods and services
(HRK million)
5

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

81,838

153,332

172,406

180,537

196,067

208,315

225,987

244,241

229,028

228,139

107,866.42

19,667

37,228

39,046

40,564

43,638

47,010

49,091

54,002

52,494

52,868

99,506.72

3,060
5,368
18,234

6,885
9,863
27,636

7,312
10,465
28,513

7,662
9,533
30,487

8,762
10,463
33,392

9,317
11,126
35,206

10,608
11,877
36,999

10,304
12,860
41,549

10,278
11,607
37,814

10,092
12,295
34,614

125,867.60
94,340.18
70,438.68

8,721

12,532

14,974

15,355

16,779

17,687

20,174

21,546

18,947

17,540

76,050.61

1,854
10,502
430
4,132
2,446
4,858

4,477
19,776
4,581
8,064
3,271
10,814

5,970
20,036
5,383
10,434
4,127
16,723

7,182
19,594
6,551
14,965
3,802
15,225

8,040
20,499
6,536
16,195
4,304
16,986

8,474
22,066
6,890
17,054
4,531
17,899

9,605
24,052
7,570
18,418
6,391
18,618

10,996
27,118
8,463
17,447
7,027
20,038

11,164
25,108
7,935
15,060
7,022
19,793

10,750
25,856
8,023
16,478
6,136
20,701

268,261.42
95,524.50

2,566

8,204

9,422

9,618

10,473

11,055

12,585

12,893

11,806

12,784

255,210.32

149,483.41
87,430.40
187,818.81

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.258

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

58
48

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

57
52

1,650
935
715
52
66

1,538
845
693
50
71

1,563
866
697
57
74

1,573
867
706
60
91

1,586
868
718
62
79

1,613
898
716
53
77

1,635
905
730
53
77

1,605
869
736
52
75

1,547
845
702
52
74

287
140
146

256
128
128

250
121
129

229
115
115

199
94
105

172
81
91

150
68
82

160
76
84

209
93
116

14.8

14.2

13.8

12.7

11.1

9.6

8.4

9.1

11.9

13.1

13.1

12.2

11.7

9.8

8.3

7.0

8.0

10.0

17.0

15.6

15.7

14.0

12.7

11.2

10.1

10.3

14.2

% change
1990-2010

-11.08
54.01

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

259

World Consumer Lifestyles Databook 2011

Learning

Table: 3.259

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

70
36
34

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

65

87
193
196

87
192
196

86
194
195

89
196
192

90
195
190

91
191
188

93
189
184

96
189
182

98
188
179

7
14

7
14

7
14

7
14

7
14

7
14

7
14

7
14

7
14

82
42
40

113
54
59

122
57
65

128
60
69

135
62
73

137
63
74

140
64
76

134
61
73

133
60
72

131
60
71

0.3

2.5

2.3

2.5

2.6

2.5

2.5

2.5

2.5

2.5

13,419
1,621

17,033
1,545
1,844

18,508
1,649
1,847

19,548
1,640
1,754

20,687
1,505
1,948

22,228
1,660
1,793

26,938
1,750
2,729

28,458
1,795
2,916

28,921
1,796
2,987

3,997
1,085

4,964
1,232

6,506
1,028

7,468
1,179

8,153
1,304

8,377
1,545

10,248
2,475

10,823
2,704

10,959
2,841

2,272
613
1,193
2,638

2,161
589
1,989
2,709

2,269
595
1,852
2,762

2,319
596
2,017
2,575

2,388
753
1,850
2,786

2,599
688
2,109
3,457

3,689
919
2,152
2,976

3,949
981
2,207
3,083

4,081
991
2,209
3,057

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

87.56
65.09
111.59

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.260

1990
Food consumer expenditure by category
Food consumer expenditure (HRK
million)
48
Bread and cereals (HRK million)
8
Meat (HRK million)
16
Fish and seafood (HRK million)
1
Milk, cheese and eggs (HRK million)
8
Oils and fats (HRK million)
3
Fruit (HRK million)
3
Vegetables (HRK million)
5
Sugar and confectionery (HRK million)
3
Other foods (HRK million)
2

2002

2003

2004

2005

2006

2007

2008

2009

2010

17,986
2,936
5,965
546
3,000
911
1,115
1,937
939
636

34,068
5,553
11,248
1,558
5,316
1,283
2,097
4,029
1,746
1,238

35,708
5,854
11,830
1,564
5,590
1,339
2,196
4,226
1,809
1,301

37,269
6,145
12,390
1,560
5,852
1,391
2,291
4,414
1,865
1,361

40,179
6,593
13,316
1,910
6,150
1,579
2,432
4,686
2,039
1,474

43,126
7,078
14,267
2,080
6,544
1,686
2,618
5,132
2,124
1,597

44,901
7,400
14,643
2,193
6,846
1,801
2,709
5,311
2,292
1,706

49,583
8,115
16,056
2,274
7,686
2,108
2,979
6,092
2,381
1,893

48,212
8,506
15,538
2,235
7,811
1,934
2,952
5,508
2,058
1,670

48,606
8,584
15,815
2,283
7,691
1,839
2,896
5,748
2,063
1,685

101,016.09
107,044.86
98,600.83
227,869.90
95,898.50
61,111.37
96,293.76
114,693.78
68,567.24
84,028.18

8,038.35
1,317.81
2,663.09
352.08

8,390.58
1,383.46
2,789.43
351.21

9,041.43
1,483.61
2,996.48
429.80

9,706.95
1,593.14
3,211.26
468.17

10,113.07
1,666.71
3,298.05
493.93

11,180.00
1,829.78
3,620.32
512.74

10,886.64
1,920.72
3,508.60
504.68

10,994.22
1,941.62
3,577.20
516.39

109,180.27
115,695.80
106,570.00
246,276.35

1,258.38
301.43
494.35
951.33

1,317.49
313.16
515.79
993.75

1,383.93
355.32
547.27
1,054.48

1,472.95
379.49
589.27
1,155.13

1,541.93
405.64
610.15
1,196.20

1,733.04
475.31
671.71
1,373.63

1,763.78
436.71
666.58
1,243.75

1,739.63
415.96
655.05
1,300.14

103,649.48
66,053.61
104,076.65
123,962.31

407.23
292.87

419.88
306.41

458.83
331.69

478.08
359.46

516.23
384.24

536.87
426.83

464.71
377.10

466.63
381.13

74,111.48
90,820.75

Food per capita consumer expenditure by category

Food consumer expenditure (HRK per
capita)
10.06
3,852.41
7,665.93
Bread and cereals (HRK per capita)
1.68
628.86
1,249.53
Meat (HRK per capita)
3.35
1,277.64
2,531.01
Fish and seafood (HRK per capita)
0.21
116.95
350.58
Milk, cheese and eggs (HRK per
capita)
1.68
642.57
1,196.20
Oils and fats (HRK per capita)
0.63
195.13
288.70
Fruit (HRK per capita)
0.63
238.82
471.86
Vegetables (HRK per capita)
1.05
414.88
906.60
Sugar and confectionery (HRK per
capita)
0.63
201.12
392.88
Other foods (HRK per capita)
0.42
136.22
278.57
Catering consumer expenditure
Catering consumer expenditure (HRK
million)
10
Catering consumer expenditure (HRK
per capita)
2.10

% change
1990-2010

1995

4,257

9,801

15,340

13,420

14,843

16,122

17,282

18,172

16,988

17,765

177,293.14

911.80

2,205.41

3,453.24

3,021.32

3,340.10

3,628.79

3,892.43

4,097.43

3,836.02

4,018.28

191,615.98

Source: National statistical offices/OECD/Eurostat/Euromonitor International

260

Euromonitor International 2011

Section 3 Country snapshots Croatia

Drinking

Table: 3.261

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (HRK million)
3
1,047
2,751
Beer (HRK million)
1
468
1,276
Spirits (HRK million)
0
136
302
Wine (HRK million)
1
443
1,173

3,135
1,456
327
1,352

3,223
1,499
319
1,404

3,554
1,651
311
1,593

3,985
1,849
340
1,796

4,425
2,037
373
2,014

4,122
1,908
354
1,860

3,813
1,767
293
1,752

3,717
1,719
285
1,713

123,620.85
171,551.45

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (HRK per capita)
0.63
224.26
619.03
705.73
Beer (HRK per capita)
0.21
100.24
287.12
327.77
Spirits (HRK per capita)
0.00
29.13
67.96
73.61
Wine (HRK per capita)
0.21
94.89
263.95
304.35

725.61
337.48
71.82
316.09

799.75
371.52
69.98
358.47

896.96
416.18
76.53
404.25

996.64
458.79
84.01
453.61

929.43
430.22
79.82
419.39

861.00
399.00
66.16
395.61

840.75
388.82
64.46
387.46

133,610.16
185,410.70
184,763.20

3,338
1,394

3,294
1,317

3,459
1,405

3,883
1,619

4,189
1,629

4,419
1,722

4,282
1,688

4,262
1,681

85,016.75
83,828.47

1,944

1,978

2,054

2,264

2,560

2,696

2,594

2,581

128,763.41

741.60

778.37

874.00

943.49

996.40

966.91

964.02

91,889.14

296.50

316.17

364.41

366.90

388.28

381.16

380.23

90,604.91

445.32

462.21

509.59

576.59

607.90

585.75

583.80

139,167.93

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (HRK million)
5
1,681
3,160
Coffee, tea and cocoa (HRK million)
2
772
1,329
Mineral waters, soft drinks, fruit
and vegetable juices (HRK million)
2
910
1,831

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (HRK per capita)
1.05
360.05
711.06
751.43
Coffee, tea and cocoa (HRK per
capita)
0.42
165.35
299.05
313.81
Mineral waters, soft drinks, fruit
and vegetable juices (HRK per capita)
0.42
194.91
412.01
437.62

170,952.32

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.262

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (HRK
million)
5
Tobacco consumer expenditure (HRK
per capita)
1.05

2,012

4,133

4,177

4,439

5,208

5,332

6,183

6,182

6,465

6,376

127,235.62

430.95

930.00

940.30

999.38

1,171.95

1,200.14

1,392.60

1,393.92

1,459.85

1,442.19

137,516.78

30.0
33.3
26.7

30.2
33.7
26.8

30.1
33.7
26.5

30.0
33.8
26.2

29.8
33.8
25.8

29.6
33.8
25.4

29.7
33.9
25.5

27.8
31.2
24.5

27.6
31.1
24.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.263

1990
Personal care consumer expenditure
Personal care consumer expenditure
(HRK million)
3
Personal care consumer expenditure
(HRK per capita)
0.63

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,664

4,118

4,513

4,407

4,925

5,281

6,243

6,304

5,956

6,334

210,728.06

356.41

926.63

1,015.94

992.17

1,108.27

1,188.67

1,406.11

1,421.43

1,344.91

1,432.69

227,750.46

1,408
176
164
308
76
293

1,541
197
173
330
82
326

1,670
215
183
353
87
347

1,820
230
193
381
93
391

1,935
243
202
404
100
419

2,063
261
212
426
107
453

1,797
226
181
369
90
395

347.00
44.45
38.86
74.24
18.37
73.40

375.78
48.30
41.12
79.37
19.65
78.10

409.69
51.87
43.53
85.69
21.03
88.07

435.79
54.65
45.61
91.08
22.41
94.33

465.23
58.77
47.89
96.13
24.22
102.06

405.70
51.04
40.87
83.33
20.23
89.12

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (HRK million)
1,287
Colour cosmetics (HRK million)
158
Fragrances (HRK million)
160
Hair care (HRK million)
283
Mens grooming (HRK million)
73
Skin care (HRK million)
262

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (HRK per capita)
289.51
316.88
Colour cosmetics (HRK per capita)
35.66
39.71
Fragrances (HRK per capita)
36.08
36.84
Hair care (HRK per capita)
63.72
69.32
Mens grooming (HRK per capita)
16.46
17.03
Skin care (HRK per capita)
59.00
65.98
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.264

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (HRK million)
9
3,977
6,993
Clothing materials (HRK million)
0
93
44
Garments (HRK million)
9
3,789
6,808
Other clothing (HRK million)
0
42
72
Clothing, cleaning, repair and hire
(HRK million)
0
53
69
Footwear (HRK million)
3
1,391
2,870

2003

2004

2005

2006

2007

2008

2009

2010

7,336
42
7,149
74

6,692
35
6,529
66

7,361
27
7,187
74

7,757
28
7,577
76

8,340
29
8,152
79

9,110
31
8,908
87

8,081
28
7,900
76

8,576
28
8,380
87

71
3,129

63
2,841

74
3,102

77
3,369

80
3,537

84
3,750

76
3,526

82
3,719

1,506.61
7.88
1,469.91
14.86

1,656.44
6.08
1,617.28
16.65

1,745.97
6.30
1,705.46
17.11

1,878.42
6.53
1,836.08
17.79

2,054.13
6.99
2,008.58
19.62

1,824.75
6.32
1,783.88
17.16

1,939.81
6.33
1,895.48
19.68

14.18
639.61

16.65
698.04

17.33
758.31

18.02
796.64

18.94
845.55

17.16
796.20

18.55
841.20

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (HRK per capita)
1.89
851.83
1,573.55
1,651.43
Clothing materials (HRK per capita)
0.00
19.92
9.90
9.45
Garments (HRK per capita)
1.89
811.56
1,531.93
1,609.34
Other clothing (HRK per capita)
0.00
9.00
16.20
16.66
Clothing, cleaning, repair and hire
(HRK per capita)
0.00
11.35
15.53
15.98
Footwear (HRK per capita)
0.63
297.94
645.80
704.38

% change
1990-2010
95,051.11
92,876.48

123,687.43

102,733.68
100,383.47

133,682.10

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.265

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

323.00

376.00

498.01

618.62

704.26

789.72

1,008.65

1,231.00

1,362.69

1,505.93

82.0

86.5

80.0

82.6

81.1

86.0

86.1

87.0

84.9

85.9

85.9

4.78

18.0

13.5

20.0

17.4

18.9

14.0

13.9

13.0

15.1

14.1

14.1

-21.74

Healthy life expectancy at birth

Total population (years)
72
Males (years)
69
Females (years)
76

72
68
77

75
71
78

75
71
78

76
72
79

75
72
79

76
73
79

76
72
79

76
72
80

76
73
80

76
73
80

5.76
6.22
5.33

10.4

16.2

16.5

16.9

17.2

17.5

17.8

18.2

18.5

18.8

96.86

38.6

39.2

39.3

39.4

39.5

39.6

39.7

39.9

40.0

40.1

4.99

464
179

486
169

488
154

510
158

548
172

588
182

632
191

607
186

603
188

130
72
20

158
75
22

159
77
23

181
80
25

200
81
27

220
87
30

243
94
32

231
89
33

225
87
33

240

216

213

230

252

272

296

300

305

109.98
34.56

114.75
35.57

123.45
38.69

132.54
41.05

142.60
43.16

137.15
41.93

136.31
42.58

35.83
17.26
5.27

40.76
17.97
5.64

44.99
18.34
6.17

49.51
19.64
6.70

54.77
21.17
7.23

52.08
19.99
7.34

50.92
19.77
7.46

47.95

51.81

56.74

61.35

66.64

67.66

68.94

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
9.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
38.2

Consumer health (selected) retail sales by category

Consumer health retail sales (HRK
million)
Analgesics (HRK million)
Cough, Cold and Allergy (Hay Fever)
Remedies (HRK million)
Digestive Remedies (HRK million)
Medicated Skin Care (HRK million)
Vitamins and Dietary Supplements
(HRK million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (HRK
per capita)
104.41
109.41
Analgesics (HRK per capita)
40.37
38.03
Cough, Cold and Allergy (Hay Fever)
Remedies (HRK per capita)
29.18
35.50
Digestive Remedies (HRK per capita)
16.26
16.78
Medicated Skin Care (HRK per capita)
4.54
4.99
Vitamins and Dietary Supplements
(HRK per capita)
54.04
48.71
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.266

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

50
338

250
485

173
498

174
509

226
520

230
528

247
534

263
539

278
543

289
547

5,265.14
20,654.22

Package holidays consumer expenditure

Package holidays consumer
expenditure (HRK million)
1
365
Package holidays consumer
expenditure (HRK per capita)
0.21
78.18

441

456

671

934

1,040

1,404

1,787

1,714

1,510

150,681.67

99.23

102.65

151.07

210.18

234.09

316.22

402.93

387.03

341.55

162,855.88

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (HRK million)
1
601
1,013
Hotels and other accommodation
consumer expenditure (HRK per capita) 0.21
128.73
227.94

1,384

1,805

2,143

1,777

1,336

1,866

2,805

2,936

293,075.49

311.56

406.37

482.24

399.97

300.91

420.75

633.39

664.10

316,746.67

1990
Satellite TV and Cable TV households
Cable TV households (000)
5
Satellite TV households (000)
3
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

262

Euromonitor International 2011

Section 3 Country snapshots Croatia

Consumer Technology

Table: 3.267

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.4

1.5

6.4

13.5

23.0

27.0

39.0

44.1

18.1

19.1

20.5

21.5

22.0

21.9

22.1

22.1

21.5

3.4

5.5

11.5

18.2

28.0

35.3

41.8

47.0

50.5

4.5

8.6

8.8

8.9

9.2

9.4

9.5

9.5

9.6

9.5

8.8

45.4

55.8

67.7

79.0

85.4

89.9

92.8

94.7

96.0

24

793

1,014

1,376

1,472

1,685

1,835

1,957

2,234

2,414

CD player and DVD player/recorder households

CD player households (% of
households)
1.0
5.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
Mobile telephone households
Mobile telephone households (% of
households)

1.5

Internet users
Internet users (000)

% change
1990-2010

2,115.66

6,254.52

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.268

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

32.5

44.5

55.3

53.5

55.1

54.5

56.2

58.4

58.1

59.2

60.3

2,133

2,004

1,845

2,321

2,072

1,825

1,585

1,854

1,826

30,289.33

456

438

412

506

447

379

333

271

278

27,659.80

1,454

1,354

1,237

1,578

1,409

1,264

1,100

1,422

1,391

34,624.72

91

94

95

149

130

113

95

80

98

133

117

102

88

86

68

57

80

58

451.13

415.38

522.29

466.37

411.05

357.39

418.65

413.02

32,742.98

98.60

92.76

113.86

100.61

85.36

75.09

61.19

62.88

29,901.15

304.80

278.49

355.10

317.14

284.69

248.03

321.10

314.63

37,428.42

21.16

21.39

33.53

29.26

25.45

21.42

18.06

22.17

26.34

22.96

19.80

19.36

15.32

12.85

18.06

13.12

Transport services consumer expenditure

Transport services consumer
expenditure (HRK million)
6
1,818
Rail travel consumer expenditure
(HRK million)
1
371
Buses, coaches and taxis consumer
expenditure (HRK million)
4
1,267
Air travel consumer expenditure (HRK
million)
0
36
Other travel consumer expenditure
(HRK million)
0
144

Transport services per capita consumer expenditure

Transport services consumer
expenditure (HRK per capita)
1.26
389.40
479.96
Rail travel consumer expenditure
(HRK per capita)
0.21
79.46
102.61
Buses, coaches and taxis consumer
expenditure (HRK per capita)
0.84
271.38
327.18
Air travel consumer expenditure (HRK
per capita)
0.00
7.71
20.48
Other travel consumer expenditure
(HRK per capita)
0.00
30.84
29.93

85.53

Source: Euromonitor International from national statistics

Money

Table: 3.269

1990
Annual savings and savings ratio
Annual savings (HRK million)
-36
Savings ratio (% of disposable
income)
-20.5

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

-11,066

-19,027

-19,169

-15,131

-14,577

-14,068

-14,017

-14,657

-14,054

-13,142

36,431.01

-16.8

-16.8

-15.7

-11.2

-9.9

-8.9

-8.0

-7.8

-8.0

-7.5

-63.57

3,171

3,828

4,163

5,376

8,138

11,982

19,244

18,559

18,843

340

667

1,219

2,424

4,654

8,201

14,826

14,388

14,680

2,831

3,161

2,944

2,952

3,484

3,781

4,418

4,171

4,163

4,692

4,865

5,511

5,752

5,909

6,151

6,247

6,428

6,668

297

437

234

471

707

855

898

969

989

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

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World Consumer Lifestyles Databook 2011

Czech Republic

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.270

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

386
814
670
1,186
697
1,268
1,928
2,632
1,973

346
769
539
1,178
892
1,459
1,793
2,841
1,988

268
590
505
934
734
1,451
1,914
3,026
2,090

273
559
499
924
702
1,402
1,972
3,027
2,103

278
543
477
921
690
1,362
2,017
3,043
2,103

285
539
445
916
682
1,321
2,051
3,048
2,129

294
543
414
904
675
1,286
2,096
3,050
2,156

306
547
383
894
676
1,259
2,141
3,052
2,184

324
557
368
875
678
1,260
2,189
3,035
2,204

341
573
361
841
680
1,267
2,225
3,010
2,231

352
591
362
804
674
1,256
2,240
2,994
2,258

% change
1990-2010
-8.84
-27.38
-45.99
-32.21
-3.37
-0.95
16.17
13.78
14.48

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to post-working age economically inactive population

People

Table: 3.271

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
10,301
0-14 yrs (000)
2,239
15-64 yrs (000)
6,777
65+ yrs (000)
1,285

10,317
1,945
7,018
1,354

10,206
1,622
7,170
1,415

10,203
1,590
7,196
1,418

10,211
1,554
7,234
1,423

10,221
1,527
7,259
1,435

10,251
1,501
7,293
1,456

10,287
1,480
7,325
1,482

10,381
1,477
7,391
1,513

10,468
1,480
7,431
1,556

10,512
1,493
7,418
1,601

2.06
-33.32
9.47
24.60

Male population by age at January 1st

Male population by age at January
1st (000)
4,998
0-14 yrs (000)
1,144
15-64 yrs (000)
3,371
65+ yrs (000)
483

5,013
997
3,503
513

4,968
832
3,590
546

4,967
816
3,603
548

4,975
798
3,625
552

4,981
784
3,639
558

5,003
771
3,662
570

5,026
760
3,683
583

5,083
758
3,726
598

5,136
760
3,757
620

5,165
767
3,756
642

3.33
-32.98
11.41
32.88

Female population by age at January 1st

Female population by age at January
1st (000)
5,302
0-14 yrs (000)
1,095
15-64 yrs (000)
3,406
65+ yrs (000)
801

5,304
948
3,515
841

5,238
790
3,580
869

5,237
774
3,593
870

5,237
757
3,609
871

5,240
743
3,620
877

5,248
730
3,632
887

5,261
719
3,642
900

5,298
719
3,665
914

5,331
720
3,675
936

5,348
726
3,663
959

0.86
-33.67
7.55
19.61

Ethnic groups
Czech (000)
Moravian (000)
Slovakian (000)
Polish (000)
German (000)
Ukrainian (000)
Hungarian (000)
Romany (000)
Silesian (000)
Russian (000)
Other (000)

8,479
1,246
319
60
49
9
20
30
40
2
45

9,059
767
247
59
46
14
18
20
24
1
60

9,417
367
192
52
39
24
14
11
11
1
79

9,436
349
188
51
38
25
14
11
10
1
81

9,458
338
184
50
37
26
13
11
10
1
83

9,482
327
181
49
36
27
13
11
10
1
85

9,524
318
179
48
35
28
12
10
10
1
87

9,568
312
176
48
34
29
12
10
9
1
88

9,605
306
174
47
33
29
12
10
9
1
90

9,634
301
171
46
33
30
11
10
9
1
91

9,655
297
169
46
32
31
11
10
9
1
92

13.87
-76.15
-47.05
-23.42
-35.29
242.44
-45.19
-67.53
-77.36
-51.89
104.42

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,122
551
821
3,807

4,992
665
832
3,827

4,754
835
781
3,836

4,716
862
775
3,851

4,694
885
770
3,862

4,671
909
765
3,875

4,654
934
763
3,901

4,644
958
761
3,925

4,662
987
763
3,969

4,676
1,014
764
4,013

4,669
1,038
763
4,043

-8.85
88.27
-7.06
6.20

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

-41.82
9.87

30

30

31

31

31

31

31

31

31

30.99

27

28

28

28

28

29

29

29

29

36.19

7,565
2,638

7,588
2,623

7,614
2,606

7,653
2,598

7,693
2,594

7,780
2,601

7,858
2,610

7,906
2,606

2.28
1.38

132

132

132

133

133

134

136

136

2.10

1,161,938
370,505
314,102
163,604
97,677
101,624
94,544
95,986
95,755
89,725

1,165,581
369,559
313,088
164,180
97,770
101,268
94,105
95,245
95,195
88,741

1,170,571
367,729
311,402
162,627
97,400
100,752
93,859
94,622
94,694
88,181

1,181,610
366,757
310,078
162,759
97,950
100,381
94,298
94,653
94,431
88,260

1,188,126
366,680
309,098
163,392
98,781
100,168
94,565
94,747
94,255
88,316

1,212,097
368,533
308,374
165,238
99,721
100,373
94,960
95,071
94,252
89,245

1,233,211
370,592
307,767
165,866
100,914
100,373
95,289
94,936
94,497
89,892

1,247,672
371,452
306,840
166,666
101,721
100,293
95,512
94,947
94,444
90,310

2.98
-4.18
-6.51
-3.94
-0.54
-5.13
-4.37
-1.80
-5.26
-4.81

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
5
Divorce rates (per 000 population)
3
3
First marriage: average age of men
(years)
24
27
First marriage: average age of women
(years)
21
25

Urban and rural population, and population density

Urban population (000)
7,730
7,686
7,556
Rural population (000)
2,571
2,631
2,650
Population density (persons per sq
km)
133
134
132
Population of major cities
Prague (Number)
Brno (Number)
Ostrava (Number)
Plzen (Number)
Liberec (Number)
Olomouc (Number)
Usti nad Labem (Number)
Ceske Budejovice (Number)
Hradec Kralove (Number)
Pardubice (Number)

1,211,512
387,676
328,189
173,496
102,279
105,714
99,878
96,687
99,688
94,874

1,214,584
389,965
325,670
171,773
100,743
106,167
97,248
99,793
100,716
94,141

1,160,118
373,272
315,442
163,791
98,380
102,246
94,871
96,742
96,408
90,171

Source: Euromonitor International from national statistics/UN

264

Euromonitor International 2011

Section 3 Country snapshots Czech Republic

House and Home

Table: 3.272

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
4,019
4,146
Over US$5,000 (000)
1,112
3,293
Over US$15,000 (000)
87
333
Over US$35,000 (000)
37
106
Over US$55,000 (000)
20
59

4,292
3,928
542
139
78

4,316
4,128
887
178
100

4,342
4,253
1,193
183
103

4,366
4,310
1,630
249
141

4,401
4,349
2,308
298
160

4,437
4,427
3,049
410
171

4,469
4,466
3,935
793
274

4,496
4,491
3,571
601
245

4,520
4,515
3,698
647
244

12.45
306.16
4,133.43
1,669.01
1,093.88

Households by number of persons

1 person (000)
1,081
2 persons (000)
1,128
3 persons (000)
744
4 persons (000)
828
5 persons (000)
193
6+ persons (000)
59

1,181
1,166
772
792
183
53

1,336
1,235
791
722
166
43

1,358
1,246
792
714
164
42

1,379
1,258
795
707
162
41

1,399
1,269
796
702
160
40

1,422
1,286
797
697
159
40

1,445
1,302
798
693
158
39

1,466
1,317
799
690
158
39

1,485
1,332
798
686
157
39

1,502
1,345
796
682
156
39

39.02
19.24
6.93
-17.62
-19.21
-34.30

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,081
1,068
1,437
432
15

1,181
1,225
1,318
408
15

1,336
1,333
1,243
365
14

1,358
1,346
1,240
359
13

1,379
1,360
1,235
354
14

1,399
1,387
1,217
348
15

1,422
1,417
1,203
342
16

1,445
1,449
1,190
336
16

1,466
1,481
1,174
330
17

1,485
1,510
1,158
326
18

1,502
1,544
1,137
318
18

39.02
44.63
-20.87
-26.46
21.44

1,532

1,661
1,661
1,537
949

2,016
143
1,873
1,245
1,054

2,025
173
1,852
1,256
1,061

2,046
209
1,837
1,247
1,074

2,086
255
1,831
1,217
1,098

2,124
306
1,818
1,191
1,123

2,153
342
1,811
1,173
1,143

2,175
377
1,798
1,161
1,160

2,192
411
1,781
1,153
1,175

43.07

1,532
1,613
887

2,015
114
1,901
1,228
1,049

16.26
-28.53
32.40

Households by type of dwelling

Apartment (000)
1,756
Other (000)
80

1,894
90

2,299
109

2,317
111

2,336
112

2,354
114

2,379
116

2,403
118

2,425
119

2,446
121

2,464
122

40.33
52.56

17,980
7,019
4,490
606
13

56,983
22,245
14,229
1,920
42

104,986
41,137
26,933
3,073
49

108,197
41,652
26,699
2,851
91

112,245
43,626
27,984
3,090
81

118,089
45,767
30,829
3,448
57

127,585
49,692
38,734
4,929
98

126,725
54,035
33,371
4,923
78

140,288
60,095
39,881
5,567
56

138,398
58,861
39,889
5,681
68

141,677
60,142
40,776
5,744
70

687.96
756.81
808.22
848.33
419.63

62.1
0.1
37.4
1.3
2.7
5.9
38.3
0.0
80.8
55.9

84.3
1.2
49.9
10.8
7.4
25.4
44.0
0.0
85.0
69.9

94.8
8.6
44.9
56.1
28.4
58.1
73.8
0.9
88.1
88.7

95.6
11.8
42.9
59.7
34.2
61.7
72.4
1.1
88.4
89.9

96.4
13.2
40.6
63.7
39.7
66.2
65.5
1.4
88.7
91.2

97.0
14.5
38.7
66.4
41.9
68.8
55.2
1.8
89.0
91.7

97.5
17.3
37.3
73.4
48.6
71.6
44.0
2.1
89.2
91.9

97.9
19.8
35.8
75.6
55.6
74.1
34.8
2.3
89.4
93.4

98.2
21.6
34.3
77.0
63.9
76.4
31.1
2.5
89.6
94.6

98.4
23.2
32.8
78.6
70.0
78.5
28.9
2.7
89.8
95.5

98.7
24.6
31.4
80.3
74.4
80.4
27.3
2.8
90.0
96.1

58.87
22,523.93
-16.01
6,167.43
2,656.40
1,267.21
-28.68

5,082
2,835
1,560
448
163
71
5

5,122
2,867
1,570
446
163
71
5

5,202
2,912
1,606
446
162
71
5

5,290
2,967
1,640
445
162
71
5

5,374
3,020
1,670
447
162
70
5

5,451
3,072
1,695
448
161
70
5

5,526
3,122
1,719
448
161
70
5

5,568
3,139
1,742
449
163
70
5

5,606
3,150
1,766
451
164
70
5

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (CZK million)
Electricity (CZK million)
Gas (CZK million)
Solid Fuels (CZK million)
Liquid Fuels (CZK million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

11.34
72.05

Source: Euromonitor International from national statistics

www.euromonitor.com

265

World Consumer Lifestyles Databook 2011

Income

Table: 3.273

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (CZK
per capita)
57,775.38
115,282.94 188,829.58
Gross income (annual, constant) (CZK
per capita)
255,078.28 201,684.46 220,946.43
Disposable income (annual, current)
(CZK per capita)
31,185.76
83,502.34
132,115.56
Disposable income (annual, constant)
(CZK per capita)
137,685.11
146,085.14
154,586.27

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

199,747.06

214,010.83

225,809.27

243,476.13

265,757.05

280,727.44

273,416.43

280,353.83

385.25

233,378.62

243,487.36

252,489.00

266,277.21

283,552.22

284,204.43

276,240.56

280,353.83

9.91

138,070.85

144,336.14

151,778.22

163,404.75

178,202.62

191,368.96

188,913.02

193,322.73

519.91

161,317.94

164,216.11

169,711.07

178,707.30

190,135.12

193,739.18

190,864.31

193,322.73

40.41

Gross income (annual, current) by age

Aged 15-19 (CZK)
45,698
Aged 20-24 (CZK)
62,569
Aged 25-29 (CZK)
80,573
Aged 30-34 (CZK)
92,742
Aged 35-39 (CZK)
94,331
Aged 40-44 (CZK)
89,990
Aged 45-49 (CZK)
85,558
Aged 50-54 (CZK)
84,834
Aged 55-59 (CZK)
84,778
Aged 60-64 (CZK)
76,391
Aged 65+ (CZK)
58,810

85,950
113,122
148,532
172,650
179,813
174,623
168,036
166,962
167,157
153,244
124,068

116,426
160,410
216,620
262,689
280,948
277,511
269,304
268,051
268,703
249,890
204,624

118,674
165,487
226,733
275,924
296,594
293,665
285,069
283,761
284,491
264,693
216,601

122,804
172,204
239,434
292,864
316,484
314,337
305,679
304,816
306,046
285,553
229,606

125,078
176,278
248,297
305,370
331,837
330,555
322,056
321,577
323,203
302,202
239,698

130,364
184,228
263,575
326,363
356,070
355,926
347,311
347,476
350,060
327,706
257,650

137,278
196,446
284,226
354,048
387,363
388,063
378,643
379,496
382,865
359,702
280,368

140,249
203,253
296,886
372,527
408,849
410,191
400,180
401,653
405,730
382,575
296,072

131,718
194,064
285,636
361,384
398,035
399,712
390,605
391,906
396,443
374,715
289,504

127,879
191,089
283,006
361,323
399,495
401,685
393,419
393,904
399,315
377,949
291,792

179.84
205.40
251.24
289.60
323.50
346.37
359.83
364.32
371.01
394.76
396.16

Gross income (annual, constant) by age

Aged 15-19 (CZK)
205,905
Aged 20-24 (CZK)
281,923
Aged 25-29 (CZK)
363,044
Aged 30-34 (CZK)
417,876
Aged 35-39 (CZK)
425,033
Aged 40-44 (CZK)
405,473
Aged 45-49 (CZK)
385,505
Aged 50-54 (CZK)
382,243
Aged 55-59 (CZK)
381,990
Aged 60-64 (CZK)
344,199
Aged 65+ (CZK)
264,986

153,218
201,655
264,777
307,771
320,540
311,289
299,546
297,631
297,980
273,178
221,167

140,312
193,320
261,061
316,582
338,587
334,445
324,554
323,044
323,830
301,158
246,604

142,856
199,209
272,935
332,149
357,030
353,504
343,157
341,583
342,462
318,629
260,737

143,836
201,696
280,440
343,021
370,686
368,172
358,031
357,020
358,461
334,459
268,929

143,849
202,734
285,561
351,199
381,638
380,164
370,389
369,838
371,708
347,556
275,671

146,206
206,617
295,606
366,025
399,342
399,181
389,518
389,704
392,602
367,531
288,962

149,676
214,188
309,897
386,025
422,349
423,112
412,841
413,771
417,445
392,190
305,690

143,781
208,372
304,363
381,910
419,147
420,522
410,259
411,769
415,949
392,211
303,529

133,649
196,909
289,823
366,682
403,869
405,571
396,330
397,650
402,254
380,208
293,747

127,879
191,089
283,006
361,323
399,495
401,685
393,419
393,904
399,315
377,949
291,792

-37.89
-32.22
-22.05
-13.53
-6.01
-0.93
2.05
3.05
4.54
9.81
10.12

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.274

1990
Consumer expenditure by category
Consumer expenditure by category
(CZK million)
311,302
Food and non-alcoholic beverages
(CZK million)
73,302
Alcoholic beverages and tobacco (CZK
million)
39,622
Clothing and footwear (CZK million)
21,346
Housing (CZK million)
51,217
Household goods and services (CZK
million)
14,865
Health goods and medical services
(CZK million)
5,473
Transport (CZK million)
39,145
Communications (CZK million)
3,548
Leisure and recreation (CZK million)
26,899
Education (CZK million)
1,244
Hotels and catering (CZK million)
19,112
Miscellaneous goods and services
(CZK million)
15,527

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

759,693

1,292,541

1,364,730

1,448,801

1,515,653

1,627,403

1,751,161

1,882,652

1,886,236

1,925,103

518.40

147,982

234,455

231,871

242,159

243,450

251,863

274,426

307,260

302,769

307,251

319.16

73,261
40,762
157,156

105,265
67,491
280,437

110,213
68,392
298,096

111,129
70,806
318,713

115,888
73,408
338,112

121,623
73,963
357,450

132,798
75,016
375,530

143,162
78,546
410,373

143,458
75,891
404,368

145,524
77,224
412,537

267.28
261.77
705.47

46,526

69,077

73,938

74,806

79,596

86,123

93,400

96,454

96,892

99,066

566.44

12,725
81,985
11,740
80,215
3,443
55,987

21,209
126,834
38,167
148,408
6,856
86,361

22,707
142,281
46,199
159,259
7,328
87,087

26,986
163,426
49,910
167,634
8,997
93,190

28,716
174,943
52,578
177,025
10,318
99,809

34,135
192,704
61,067
180,426
10,987
117,657

41,924
206,244
62,360
190,611
12,096
124,940

51,869
216,914
65,544
200,930
13,809
128,645

52,974
218,434
62,180
198,824
13,457
138,031

54,017
223,177
64,405
204,272
13,807
140,622

886.97
470.13
1,715.25
659.40
1,009.89
635.78

47,911

107,981

117,359

121,045

121,810

139,405

161,816

169,144

178,958

183,202

1,079.89

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.275

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,225
2,753
2,473
52
121

5,001
2,799
2,202
50
117

4,772
2,708
2,064
37
102

4,742
2,694
2,047
42
108

4,707
2,663
2,043
39
105

4,764
2,703
2,061
42
113

4,824
2,736
2,087
44
116

4,915
2,798
2,116
47
124

4,989
2,850
2,140
48
125

4,921
2,810
2,111
48
122

4,901
2,804
2,097
49
121

-6.22
1.86
-15.21
-6.34
0.29

227
89
138

207
99
108

375
169
205

400
175
224

427
202
225

409
186
223

372
169
203

276
123
152

230
103
127

351
175
176

380
195
186

67.26
118.59
34.21

4.2

4.0

7.3

7.8

8.3

7.9

7.2

5.3

4.4

6.7

7.2

72.70

3.1

3.4

5.9

6.1

7.1

6.4

5.8

4.2

3.5

5.9

6.5

107.15

5.3

4.7

9.1

9.9

9.9

9.8

8.9

6.7

5.6

7.7

8.1

53.54

Source: International Labour Organisation/Euromonitor International

266

Euromonitor International 2011

Section 3 Country snapshots Czech Republic

Learning

Table: 3.276

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

79

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

346
539

285
604
999

287
567
1,000

289
534
982

288
503
975

284
473
966

287
463
937

292
454
904

298
447
873

302
436
836

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

179

284
139
146

287
142
145

319
155
163

336
159
177

338
156
182

363
165
199

395
176
219

404
176
228

414
179
235

1.8

3.4

3.6

4.7

5.5

6.3

6.7

7.1

7.3

7.4

43,664
6,586
3,550

47,178
6,956
3,849

54,341
10,906
4,593

59,412
9,779
5,144

69,528
10,181
5,217

77,850
11,879
6,203

89,157
13,113
6,418

94,510
13,735
6,665

98,740
14,339
6,919

12,887
4,926

12,281
3,467

15,451
4,120

18,043
4,436

19,914
5,268

22,725
5,896

27,753
8,354

29,492
9,035

31,065
9,636

5,196
1,549
6,305
1,629

7,244
1,672
6,451
1,848

8,018
1,699
5,729
2,102

8,728
2,084
6,470
2,504

10,377
2,506
8,614
3,904

12,445
2,869
8,094
3,370

14,226
3,294
7,974
4,175

15,200
3,509
8,269
4,470

15,994
3,677
8,279
4,582

1,036

3,410

1,723

2,224

3,547

4,369

3,850

4,135

4,249

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

423.85

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.277

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (CZK
million)
69,034
135,283
Bread and cereals (CZK million)
10,347
20,276
Meat (CZK million)
19,895
38,987
Fish and seafood (CZK million)
1,974
3,869
Milk, cheese and eggs (CZK million)
13,164
25,797
Oils and fats (CZK million)
3,449
6,759
Fruit (CZK million)
6,017
11,790
Vegetables (CZK million)
6,763
13,254
Sugar and confectionery (CZK million)
3,872
7,588
Other foods (CZK million)
3,553
6,962

208,578
31,649
57,938
5,454
39,745
10,165
19,517
21,744
14,364
8,001

208,054
32,150
55,657
6,261
39,489
13,163
18,356
20,443
14,399
8,135

217,444
33,731
57,493
6,507
40,838
10,510
18,798
25,319
15,851
8,398

218,915
33,386
59,243
6,504
41,382
10,447
19,274
25,087
15,293
8,300

226,340
34,692
62,605
6,724
40,589
10,501
19,090
28,101
15,772
8,267

246,094
37,822
66,789
7,475
44,450
11,508
20,881
31,129
17,209
8,832

276,915
44,794
74,731
8,887
50,750
12,979
23,245
32,872
18,857
9,801

270,523
43,770
72,273
8,753
49,607
12,550
22,616
32,647
18,417
9,891

274,530
44,416
73,337
8,878
50,306
12,680
22,954
33,253
18,733
9,972

297.68
329.28
268.62
349.74
282.15
267.61
281.51
391.66
383.78
180.70

20,390.92
3,150.95
5,454.82
613.63

21,294.13
3,303.25
5,630.25
637.23

21,419.05
3,266.55
5,796.44
636.36

22,079.63
3,384.23
6,107.16
655.93

23,922.37
3,676.59
6,492.44
726.64

26,674.80
4,314.95
7,198.71
856.03

25,843.99
4,181.50
6,904.49
836.20

26,114.85
4,225.12
6,976.24
844.56

289.66
320.63
261.20
340.68

3,870.23
1,290.08
1,799.03
2,003.57

3,999.23
1,029.24
1,840.87
2,479.47

4,048.89
1,022.15
1,885.80
2,454.56

3,959.49
1,024.38
1,862.24
2,741.27

4,320.87
1,118.65
2,029.78
3,026.00

4,888.66
1,250.23
2,239.14
3,166.47

4,739.13
1,198.94
2,160.58
3,118.88

4,785.44
1,206.18
2,183.50
3,163.23

274.45
260.20
273.82
381.76

1,411.21
797.29

1,552.28
822.41

1,496.30
812.09

1,538.57
806.45

1,672.88
858.51

1,816.52
944.10

1,759.44
944.92

1,781.95
948.62

374.04
175.05

Food per capita consumer expenditure by category

Food consumer expenditure (CZK per
capita)
6,701.90
13,112.81
20,435.93
Bread and cereals (CZK per capita)
1,004.47
1,965.33
3,100.89
Meat (CZK per capita)
1,931.42
3,778.96
5,676.61
Fish and seafood (CZK per capita)
191.65
375.02
534.37
Milk, cheese and eggs (CZK per
capita)
1,277.99
2,500.47
3,894.11
Oils and fats (CZK per capita)
334.86
655.14
995.94
Fruit (CZK per capita)
584.10
1,142.79
1,912.22
Vegetables (CZK per capita)
656.60
1,284.69
2,130.42
Sugar and confectionery (CZK per
capita)
375.91
735.50
1,407.35
Other foods (CZK per capita)
344.89
674.82
783.92
Catering consumer expenditure
Catering consumer expenditure (CZK
million)
14,842
Catering consumer expenditure (CZK
per capita)
1,440.85

39,721

62,732

59,138

66,384

72,476

84,470

89,257

93,960

98,570

100,163

574.88

3,850.11

6,146.32

5,795.99

6,500.93

7,091.18

8,240.11

8,676.55

9,051.07

9,416.73

9,528.08

561.28

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

267

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.278

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (CZK million)
22,147
42,346
58,484
Beer (CZK million)
10,573
20,216
28,952
Spirits (CZK million)
8,231
15,738
20,522
Wine (CZK million)
3,343
6,392
9,010

58,652
29,435
19,464
9,752

58,305
30,742
17,011
10,551

61,972
32,887
17,896
11,189

64,305
35,322
17,492
11,491

67,354
36,908
18,190
12,256

69,751
38,577
18,347
12,827

70,703
39,221
18,575
12,907

71,568
39,766
18,701
13,101

223.15
276.11
127.20
291.89

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (CZK per capita)
2,150.05
4,104.54
5,730.11
5,748.35
Beer (CZK per capita)
1,026.43
1,959.51
2,836.64
2,884.86
Spirits (CZK per capita)
799.09
1,525.46
2,010.69
1,907.62
Wine (CZK per capita)
324.53
619.57
882.78
955.77

5,709.76
3,010.54
1,665.87
1,033.25

6,063.45
3,217.72
1,750.98
1,094.75

6,273.00
3,445.69
1,706.36
1,120.96

6,547.38
3,587.81
1,768.18
1,191.40

6,719.05
3,716.09
1,767.37
1,235.58

6,754.50
3,746.92
1,774.53
1,233.05

6,807.96
3,782.78
1,778.98
1,246.21

216.64
268.54
122.63
284.00

23,817
7,409

24,715
8,045

24,535
8,251

25,523
8,644

28,332
9,980

30,346
11,096

32,246
10,904

32,720
11,066

666.53
669.13

16,408

16,670

16,284

16,879

18,352

19,250

21,343

21,654

665.19

2,400.55

2,489.79

2,754.09

2,923.17

3,080.57

3,112.54

651.09

807.29

843.23

970.16

1,068.88

1,041.70

1,052.68

653.63

1,593.26

1,646.56

1,783.94

1,854.29

2,038.97

2,059.86

649.77

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (CZK million)
4,269
12,699
25,877
Coffee, tea and cocoa (CZK million)
1,439
4,280
8,366
Mineral waters, soft drinks, fruit
and vegetable juices (CZK million)
2,830
8,419
17,511

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (CZK per capita)
414.40
1,230.90
2,535.36
2,334.25
2,420.32
Coffee, tea and cocoa (CZK per
capita)
139.68
414.85
819.68
726.14
787.84
Mineral waters, soft drinks, fruit
and vegetable juices (CZK per capita) 274.73
816.04
1,715.68
1,608.11
1,632.48
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.279

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (CZK
million)
17,476
Tobacco consumer expenditure (CZK
per capita)
1,696.55

30,915

46,781

51,561

52,824

53,916

57,318

65,443

73,410

72,755

73,956

323.20

2,996.55

4,583.48

5,053.38

5,173.01

5,275.24

5,591.41

6,361.64

7,071.52

6,950.53

7,035.09

314.67

28.5
27.7
29.3

28.0
31.3
25.0

28.2
31.9
24.8

27.2
31.2
23.5

26.5
31.0
22.2

26.1
31.5
21.0

25.7
31.0
20.8

25.6
30.8
20.7

25.5
30.6
20.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.280

1990
Personal care consumer expenditure
Personal care consumer expenditure
(CZK million)
6,363
Personal care consumer expenditure
(CZK per capita)
617.72

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

16,712

31,924

36,117

40,650

39,987

40,609

43,308

46,235

45,152

46,334

628.18

1,619.87

3,127.83

3,539.75

3,980.82

3,912.40

3,961.44

4,209.91

4,453.80

4,313.52

4,407.51

613.51

18,798
2,833
2,559
3,904
1,126
3,130

20,229
3,045
2,712
4,091
1,243
3,415

21,165
3,139
2,867
4,254
1,360
3,665

21,895
3,166
2,987
4,358
1,449
3,870

23,178
3,295
3,137
4,513
1,542
4,125

24,403
3,397
3,275
4,737
1,676
4,345

24,009
3,367
3,198
4,628
1,668
4,243

1,981.02
298.22
265.54
400.66
121.74
334.40

2,070.80
307.14
280.53
416.18
133.04
358.54

2,135.83
308.83
291.38
425.17
141.34
377.55

2,253.10
320.35
304.91
438.66
149.87
401.01

2,350.72
327.24
315.52
456.27
161.46
418.55

2,293.65
321.63
305.51
442.10
159.37
405.38

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (CZK million)
17,439
Colour cosmetics (CZK million)
2,634
Fragrances (CZK million)
2,380
Hair care (CZK million)
3,584
Mens grooming (CZK million)
1,014
Skin care (CZK million)
2,968

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (CZK per capita)
1,708.63
1,842.32
Colour cosmetics (CZK per capita)
258.08
277.67
Fragrances (CZK per capita)
233.22
250.76
Hair care (CZK per capita)
351.18
382.62
Mens grooming (CZK per capita)
99.35
110.36
Skin care (CZK per capita)
290.75
306.72
Source: National statistical offices/OECD/Eurostat/Euromonitor International

268

Euromonitor International 2011

Section 3 Country snapshots Czech Republic

Fashion

Table: 3.281

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (CZK million)
16,226
30,865
49,322
Clothing materials (CZK million)
309
588
744
Garments (CZK million)
14,713
27,987
45,245
Other clothing (CZK million)
871
1,657
2,469
Clothing, cleaning, repair and hire
(CZK million)
333
633
863
Footwear (CZK million)
5,120
9,897
18,169

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

49,991
629
45,641
2,638

53,953
504
49,689
2,787

55,730
392
51,285
3,038

56,508
321
52,016
3,140

57,475
290
53,163
3,126

60,706
210
56,394
3,177

58,192
192
53,948
3,118

59,236
191
54,925
3,172

265.07
-38.36
273.32
264.06

1,083
18,401

972
16,853

1,016
17,678

1,031
17,455

895
17,541

924
17,840

934
17,699

949
17,988

185.12
251.36

5,283.58
49.36
4,866.01
272.93

5,452.73
38.35
5,017.82
297.24

5,512.40
31.31
5,074.20
306.31

5,587.05
28.20
5,167.91
303.90

5,847.69
20.23
5,432.40
306.03

5,559.28
18.34
5,153.84
297.87

5,634.90
18.14
5,224.81
301.71

257.72
-39.60
265.80
256.73

95.19
1,650.40

99.41
1,729.65

100.57
1,702.75

87.04
1,705.16

89.03
1,718.52

89.23
1,690.85

90.24
1,711.11

179.37
244.28

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (CZK per capita)
1,575.25
2,991.70
4,832.44
4,899.51
Clothing materials (CZK per capita)
30.04
56.99
72.90
61.65
Garments (CZK per capita)
1,428.34
2,712.74
4,432.99
4,473.17
Other clothing (CZK per capita)
84.58
160.61
241.91
258.54
Clothing, cleaning, repair and hire
(CZK per capita)
32.30
61.36
84.55
106.14
Footwear (CZK per capita)
497.01
959.30
1,780.15
1,803.44
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.282

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

156.95

374.91

523.65

666.13

790.36

882.28

968.66

1,140.52

1,419.00

1,553.18

1,699.31

982.70

97.4

90.9

90.5

89.8

89.2

87.3

86.7

85.2

82.5

80.9

79.4

-18.53

2.6

9.1

9.5

10.2

10.8

12.7

13.3

14.8

17.5

19.1

20.6

707.16

Healthy life expectancy at birth

Total population (years)
71
Males (years)
68
Females (years)
75

73
70
77

75
72
79

75
72
79

76
73
79

76
73
79

77
73
80

77
74
80

77
74
80

77
74
80

77
74
80

8.29
10.03
6.73

10.8

15.0

15.2

15.3

15.6

15.9

16.2

16.6

16.9

17.2

59.26

34.0

36.2

36.3

36.3

36.3

36.4

36.4

36.4

36.5

36.6

13.96

4,785
1,063

5,009
1,128

5,241
1,183

5,708
1,292

6,021
1,375

6,334
1,479

6,801
1,649

6,927
1,740

7,312
1,848

1,837
647
674

1,912
673
710

2,010
696
748

2,241
741
809

2,408
765
817

2,544
788
845

2,755
818
877

2,733
838
900

2,845
866
929

1,594

1,687

1,771

1,784

1,761

1,876

1,947

2,008

2,080

490.89
110.60

513.23
115.87

558.51
126.46

587.31
134.15

615.71
143.77

655.16
158.89

661.76
166.24

695.57
175.81

187.38
65.93
69.63

196.81
68.13
73.22

219.29
72.47
79.13

234.93
74.62
79.70

247.28
76.65
82.18

265.38
78.76
84.44

261.09
80.08
85.99

270.61
82.36
88.34

165.34

173.48

174.55

171.79

182.41

187.56

191.88

197.90

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.1

Consumer health (selected) retail sales by category

Consumer health retail sales (CZK
million)
Analgesics (CZK million)
Cough, Cold and Allergy (Hay Fever)
Remedies (CZK million)
Digestive Remedies (CZK million)
Medicated Skin Care (CZK million)
Vitamins and Dietary Supplements
(CZK million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (CZK
per capita)
468.84
Analgesics (CZK per capita)
104.20
Cough, Cold and Allergy (Hay Fever)
Remedies (CZK per capita)
179.97
Digestive Remedies (CZK per capita)
63.38
Medicated Skin Care (CZK per capita)
66.05
Vitamins and Dietary Supplements
(CZK per capita)
156.22
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.283

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

508
687

1,163
416

1,170
440

1,072
434

1,039
437

938
506

958
586

1,028
804

1,094
974

1,145
1,101

1,008.84
754.24

11

12

12

10

12

13

13

13

Package holidays consumer expenditure

Package holidays consumer
expenditure (CZK million)
5,964
17,876
Package holidays consumer
expenditure (CZK per capita)
579.02
1,732.70

32,585

30,600

32,398

34,263

35,883

39,886

41,253

39,077

40,060

571.66

3,192.59

2,999.04

3,172.71

3,352.35

3,500.41

3,877.22

3,973.85

3,733.16

3,810.71

558.13

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (CZK million)
4,271
16,266
23,629
Hotels and other accommodation
consumer expenditure (CZK per capita) 414.62
1,576.64
2,315.11

27,949

26,806

27,333

33,187

35,683

34,685

39,461

40,459

847.35

2,739.22

2,625.09

2,674.31

3,237.42

3,468.68

3,341.17

3,769.84

3,848.73

828.26

1990
Satellite TV and Cable TV households
Cable TV households (000)
103
Satellite TV households (000)
129
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

www.euromonitor.com

269

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.284

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.8

1.5

4.5

5.1

16.6

28.1

36.4

48.9

57.2

19.9

21.2

24.1

25.1

25.6

24.9

24.5

24.4

23.8

3.0

6.7

9.6

18.5

29.6

41.0

52.3

60.6

65.5

CD player and DVD player/recorder households

CD player households (% of
households)
1.0
6.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.4

4.8

8.9

9.0

9.2

9.5

9.7

9.9

10.1

10.3

10.4

Mobile telephone households

Mobile telephone households (% of
households)

0.2

80.0

89.8

94.9

96.8

98.4

99.0

99.3

99.4

99.4

Internet users
Internet users (000)

150

2,438

3,492

3,614

3,596

4,901

5,332

6,498

6,681

7,114

% change
1990-2010

2,293.81

2,447.21

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.285

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

46.5

54.4

65.9

68.3

69.2

69.3

70.8

72.6

73.9

74.8

75.5

62.31

24,311

29,420

33,875

32,732

42,548

45,026

50,946

48,863

50,010

652.94

4,432

5,855

7,064

6,738

7,314

9,484

10,659

10,011

10,254

771.55

9,425

9,614

11,151

9,924

11,508

13,662

13,807

14,390

14,664

449.00

3,271

5,757

6,306

7,034

15,074

11,360

14,958

12,671

13,068

1,679.94

7,183

8,194

9,354

9,036

8,652

10,520

11,521

11,791

12,023

483.61

2,883.39

3,317.35

3,202.56

4,150.59

4,376.88

4,907.54

4,668.05

4,757.22

637.77

573.84

691.77

659.26

713.49

921.92

1,026.78

956.38

975.40

754.00

942.25

1,092.01

970.98

1,122.61

1,328.03

1,330.01

1,374.73

1,394.90

437.94

564.23

617.54

688.22

1,470.48

1,104.26

1,440.92

1,210.50

1,243.13

1,644.08

803.08

916.03

884.10

844.01

1,022.67

1,109.84

1,126.43

1,143.68

471.85

Transport services consumer expenditure

Transport services consumer
expenditure (CZK million)
6,642
14,937
Rail travel consumer expenditure
(CZK million)
1,177
2,646
Buses, coaches and taxis consumer
expenditure (CZK million)
2,671
6,007
Air travel consumer expenditure (CZK
million)
734
1,651
Other travel consumer expenditure
(CZK million)
2,060
4,633

Transport services per capita consumer expenditure

Transport services consumer
expenditure (CZK per capita)
644.81
1,447.82
2,381.93
Rail travel consumer expenditure
(CZK per capita)
114.22
256.47
434.24
Buses, coaches and taxis consumer
expenditure (CZK per capita)
259.31
582.25
923.44
Air travel consumer expenditure (CZK
per capita)
71.28
160.03
320.48
Other travel consumer expenditure
(CZK per capita)
200.00
449.07
703.77
Source: Euromonitor International from national statistics

Money

Table: 3.286

1990
Annual savings and savings ratio
Annual savings (CZK million)
15,065
Savings ratio (% of disposable
income)
4.7

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

125,395

100,345

91,334

74,682

108,562

137,835

173,664

182,433

172,156

188,095

1,148.54

14.6

7.4

6.5

5.1

7.0

8.2

9.5

9.2

8.7

9.3

97.35

189,573

225,558

307,115

412,003

560,923

819,752

971,748

994,660

1,049,504

131,786

161,142

229,268

327,587

468,248

697,301

830,611

851,875

899,580

57,787

64,416

77,847

84,416

92,675

122,451

141,137

142,785

149,925

5,683

6,123

6,174

7,036

6,824

7,324

7,471

7,566

7,728

268

377

1,048

1,627

2,333

2,754

3,508

3,388

3,497

Consumer lending by category

Consumer lending (total) (CZK
million)
Mortgages/housing share of total
consumer lending (CZK million)
Consumer credit share of total
consumer lending (CZK million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

270

Euromonitor International 2011

Section 3 Country snapshots Denmark

Denmark

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.287

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

177
322
243
505
375
715
972
1,350
800

206
366
216
442
364
665
1,029
1,445
799

200
417
267
404
293
573
1,048
1,561
795

198
416
273
413
287
556
1,045
1,575
798

195
412
279
426
285
547
1,031
1,586
805

194
406
284
439
288
542
1,012
1,595
813

195
401
283
452
293
539
992
1,601
823

195
397
282
463
302
543
968
1,607
835

195
396
277
476
314
554
953
1,604
853

196
395
273
487
326
571
942
1,601
875

195
393
271
491
332
580
928
1,598
904

% change
1990-2010
10.13
21.92
11.64
-2.72
-11.65
-18.94
-4.50
18.33
12.89

Source: National statistical offices/Euromonitor International

People

Table: 3.288

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
5,135
0-14 yrs (000)
881
15-64 yrs (000)
3,454
65+ yrs (000)
800

5,216
901
3,516
799

5,368
1,005
3,569
795

5,384
1,013
3,572
798

5,398
1,018
3,575
805

5,411
1,018
3,581
813

5,427
1,016
3,589
823

5,447
1,014
3,598
835

5,476
1,010
3,613
853

5,511
1,008
3,628
875

5,526
1,000
3,622
904

7.61
13.61
4.85
12.89

Male population by age at January 1st

Male population by age at January
1st (000)
2,531
0-14 yrs (000)
450
15-64 yrs (000)
1,750
65+ yrs (000)
331

2,573
461
1,782
330

2,654
516
1,805
334

2,662
520
1,806
337

2,670
522
1,807
342

2,677
522
1,808
347

2,686
520
1,812
354

2,697
520
1,816
361

2,713
517
1,823
372

2,732
516
1,831
385

2,740
513
1,827
400

8.27
13.79
4.45
20.98

Female population by age at January 1st

Female population by age at January
1st (000)
2,605
0-14 yrs (000)
430
15-64 yrs (000)
1,705
65+ yrs (000)
470

2,642
440
1,734
469

2,714
490
1,764
461

2,721
493
1,767
461

2,728
496
1,769
463

2,734
496
1,773
465

2,742
495
1,777
469

2,750
495
1,782
473

2,763
493
1,790
481

2,779
492
1,797
491

2,786
488
1,795
504

6.96
13.41
5.27
7.19

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,124
363
360
2,369

2,163
391
340
2,474

2,167
395
337
2,484

2,170
399
334
2,494

2,174
404
331
2,503

2,177
408
328
2,514

2,185
412
327
2,524

2,193
417
325
2,540

2,206
422
324
2,560

2,210
425
323
2,568

3.21
26.33
-11.03
11.90

7
3

7
3

7
3

7
3

7
3

7
3

7
3

7
3

7
3

17.50
16.32

33

33

34

34

34

34

35

35

35

15.89

31

31

31

31

32

32

32

33

33

19.69

4,592
791

4,608
790

4,625
786

4,645
783

4,668
779

4,697
778

4,735
776

4,754
772

9.13
-0.90

127

127

128

128

128

129

130

130

7.51

501,285
291,258
184,308
162,521
91,435
82,314
68,314
62,747
62,252
62,006

501,664
293,106
185,090
162,875
91,721
82,451
68,449
62,993
62,329
62,114

502,362
294,954
185,871
163,228
91,886
82,673
68,624
63,184
62,482
62,237

501,158
295,562
186,308
163,689
91,855
82,928
68,820
63,336
62,671
62,364

503,699
296,170
186,745
164,149
92,234
83,164
69,012
63,463
62,854
62,489

509,861
298,538
186,932
165,145
93,444
83,328
69,181
63,579
62,993
62,602

510,688
298,785
186,740
165,263
93,649
83,296
69,157
63,523
62,973
62,540

513,183
299,554
186,755
165,626
94,121
83,354
69,215
63,540
63,024
62,555

9.95
14.58
6.03
6.84
9.94
2.27
5.99
10.92
3.28
2.75

2,141
337
362
2,295

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
7
Divorce rates (per 000 population)
3
2
First marriage: average age of men
(years)
30
32
First marriage: average age of women
(years)
28
29

Urban and rural population, and population density

Urban population (000)
4,356
4,441
4,572
Rural population (000)
779
775
796
Population density (persons per sq
km)
121
123
127
Population of major cities
Copenhagen (Number)
Aarhus (Number)
Odense (Number)
Aalborg (Number)
Frederiksberg (Number)
Esbjerg (Number)
Gentofte (Number)
Kolding (Number)
Randers (Number)
Gladsaxe (Number)

466,723
261,437
176,133
155,019
85,611
81,504
65,303
57,285
61,020
60,882

471,461
277,296
182,588
158,840
87,955
82,736
66,340
59,397
61,667
61,139

500,531
288,837
183,628
162,264
91,322
82,341
68,213
62,320
62,306
61,914

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

271

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.289

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
2,263
2,356
Over US$5,000 (000)
2,215
2,319
Over US$15,000 (000)
1,818
2,024
Over US$35,000 (000)
763
1,103
Over US$55,000 (000)
267
491

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,454
2,397
1,978
898
353

2,465
2,422
2,112
1,191
561

2,479
2,444
2,195
1,396
747

2,497
2,468
2,241
1,459
799

2,515
2,487
2,276
1,538
884

2,531
2,508
2,334
1,694
1,059

2,547
2,527
2,378
1,804
1,190

2,561
2,537
2,353
1,694
1,052

2,575
2,549
2,363
1,699
1,057

13.76
15.12
29.93
122.70
296.53

Households by number of persons

1 person (000)
771
2 persons (000)
742
3 persons (000)
338
4 persons (000)
300
5 persons (000)
84
6+ persons (000)
30

846
775
333
287
85
32

914
816
304
289
97
36

921
821
301
289
98
37

933
824
299
290
99
36

949
829
296
289
100
36

966
832
293
290
100
36

978
835
292
291
101
35

991
839
290
291
101
35

1,003
845
288
291
101
35

1,014
850
286
290
101
35

31.54
14.58
-15.50
-3.38
19.72
18.74

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

771
600
432
97
365

846
638
505
35
334

914
696
465
101
281

921
721
464
103
258

933
742
465
105
235

949
758
460
106
224

966
771
454
107
217

978
791
451
109
203

991
809
450
111
186

1,003
823
447
112
176

1,014
839
443
114
166

31.54
39.92
2.43
17.62
-54.54

1,227
658
569
1,001
37

1,214
787
427
1,081
63

1,278
760
518
1,118
60

1,279
772
507
1,128
60

1,282
800
482
1,135
64

1,287
835
452
1,145
67

1,292
844
448
1,155
69

1,297
841
455
1,164
71

1,301
838
464
1,173
73

1,306
837
468
1,182
74

1,310
843
467
1,190
76

6.77
27.98
-17.79
18.94
102.23

951

991

991

993

996

999

1,001

1,003

1,005

1,006

16.76

296
1,084
27

309
1,139
17

311
1,149
16

312
1,160
16

314
1,173
16

316
1,186
15

318
1,198
15

320
1,210
14

321
1,222
14

323
1,234
13

16.81
12.73
-59.59

21,886
8,803
1,874
5,425

30,017
11,693
2,751
4,756

40,821
16,343
4,262
4,779

40,941
16,816
4,663
3,929

42,840
17,594
5,148
5,045

45,224
18,308
5,935
5,791

46,898
20,132
6,097
5,048

43,543
20,005
5,444
4,235

46,362
21,957
6,044
4,101

46,647
21,969
6,054
4,345

49,417
23,296
6,433
4,322

125.79
164.63
243.29
-20.33

93.2
29.0
88.0
17.0
15.0
97.7
94.0
24.0
91.5
69.0

96.0
40.0
95.6
37.0
37.0
98.3
97.0
33.0
93.0
72.0

97.7
55.0
98.2
58.0
72.0
98.8
95.2
43.0
95.1
75.0

97.8
57.0
98.3
65.0
79.0
98.9
93.3
50.0
95.3
82.0

97.9
60.0
98.4
66.0
81.0
99.0
90.9
48.0
95.6
76.0

97.9
56.0
98.4
68.0
84.0
99.0
87.9
47.0
95.8
79.0

98.0
63.0
98.4
71.0
85.0
99.1
85.0
51.0
96.1
80.0

98.1
61.0
98.5
73.0
83.0
99.1
80.0
51.7
96.3
78.0

98.1
65.0
98.5
75.0
88.0
99.2
75.1
52.3
96.4
80.0

98.2
59.0
98.5
72.0
86.0
99.2
68.0
52.9
96.6
79.0

98.2
69.0
98.5
76.0
87.1
99.3
64.0
53.4
96.8
82.0

5.38
137.93
11.87
347.06
480.90
1.63
-31.91
122.41
5.75
18.84

3,965
2,095
650
550
348
224
98

3,988
2,100
651
561
353
225
98

4,002
2,100
653
570
355
225
99

3,997
2,085
655
571
360
223
103

3,999
2,075
659
572
365
222
106

4,001
2,068
662
573
369
221
108

4,016
2,073
665
574
375
219
110

4,024
2,075
668
575
378
217
111

4,032
2,077
671
577
380
216
112

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Households by type of dwelling

Detached house (000)
862
Semi-detached and terraced house
(000)
276
Apartment (000)
1,094
Other (000)
32
Household running costs
Household running costs (DKr million)
Electricity (DKr million)
Gas (DKr million)
Liquid Fuels (DKr million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

272

Euromonitor International 2011

Section 3 Country snapshots Denmark

Income

Table: 3.290

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (DKr
per capita)
125,411.26
145,300.57
177,770.65
Gross income (annual, constant) (DKr
per capita)
176,269.23
188,214.73 201,705.00
Disposable income (annual, current)
(DKr per capita)
83,278.69
95,225.80
114,943.09
Disposable income (annual, constant)
(DKr per capita)
117,050.66
123,350.51
130,418.59

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

181,633.73

191,403.98

201,140.75

212,472.04

220,943.55

225,710.67

217,101.13

226,180.06

80.35

202,432.22

211,427.91

218,794.57

227,503.52

233,427.94

231,837.57

221,502.69

226,180.06

28.32

117,697.48

124,838.43

131,281.32

138,383.04

143,549.21

145,995.61

139,712.95

145,141.14

74.28

131,174.77

137,898.54

142,803.68

148,173.03

151,660.44

149,958.65

142,545.52

145,141.14

24.00

Gross income (annual, current) by age

Aged 15-19 (DKr)
16,700
29,917
Aged 20-24 (DKr)
106,643
122,133
Aged 25-29 (DKr)
178,942
195,419
Aged 30-34 (DKr)
209,466
223,477
Aged 35-39 (DKr)
223,824
237,771
Aged 40-44 (DKr)
231,724
246,978
Aged 45-49 (DKr)
230,331
249,734
Aged 50-54 (DKr)
212,925
240,287
Aged 55-59 (DKr)
177,793
213,128
Aged 60-64 (DKr)
136,673
175,543
Aged 65+ (DKr)
80,799
116,395

94,556
186,074
243,580
267,436
278,104
284,423
285,778
276,687
252,622
212,202
144,251

90,473
178,216
240,102
270,504
286,212
293,593
295,088
286,685
263,535
223,453
152,326

106,474
195,291
256,436
284,935
298,864
305,368
308,537
302,119
278,955
236,251
157,623

108,093
199,594
268,181
301,845
318,027
325,138
328,559
321,784
295,972
249,272
160,577

116,442
212,425
286,513
324,083
340,215
346,781
349,467
340,941
310,734
259,790
162,132

120,549
218,437
295,870
338,789
357,132
364,594
366,342
356,846
323,690
269,714
166,116

131,435
228,289
302,289
344,374
361,118
368,602
370,742
363,611
332,357
277,728
172,796

145,615
235,101
296,781
332,179
345,036
350,377
351,417
344,116
313,651
261,088
164,478

141,082
238,095
307,227
348,510
365,106
370,148
371,039
362,765
330,005
271,592
170,701

744.81
123.26
71.69
66.38
63.12
59.74
61.09
70.37
85.61
98.72
111.27

Gross income (annual, constant) by age

Aged 15-19 (DKr)
25,258
Aged 20-24 (DKr)
161,292
Aged 25-29 (DKr)
270,640
Aged 30-34 (DKr)
316,806
Aged 35-39 (DKr)
338,521
Aged 40-44 (DKr)
350,471
Aged 45-49 (DKr)
348,363
Aged 50-54 (DKr)
322,038
Aged 55-59 (DKr)
268,903
Aged 60-64 (DKr)
206,711
Aged 65+ (DKr)
122,204

110,438
217,328
284,494
312,357
324,816
332,197
333,779
323,161
295,054
247,845
168,480

103,502
203,883
274,680
309,461
327,432
335,876
337,586
327,972
301,488
255,634
174,264

120,411
220,853
290,002
322,231
337,983
345,339
348,923
341,665
315,468
267,175
178,254

120,071
221,711
297,899
335,294
353,269
361,167
364,967
357,442
328,770
276,895
178,371

126,945
231,585
312,355
353,314
370,900
378,059
380,988
371,693
338,761
283,222
176,755

129,207
234,125
317,119
363,121
382,781
390,779
392,653
382,475
346,937
289,085
178,046

136,242
236,638
313,344
356,969
374,325
382,082
384,301
376,909
344,512
287,885
179,116

148,960
240,503
303,600
339,811
352,963
358,427
359,491
352,022
320,857
267,086
168,257

141,082
238,095
307,227
348,510
365,106
370,148
371,039
362,765
330,005
271,592
170,701

458.57
47.62
13.52
10.01
7.85
5.61
6.51
12.65
22.72
31.39
39.69

41,059
167,618
268,197
306,704
326,322
338,957
342,739
329,775
292,501
240,919
159,743

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.291

1990
Consumer expenditure by category
Consumer expenditure by category
(DKr million)
419,184
Food and non-alcoholic beverages
(DKr million)
59,706
Alcoholic beverages and tobacco (DKr
million)
24,617
Clothing and footwear (DKr million)
22,196
Housing (DKr million)
109,404
Household goods and services (DKr
million)
24,534
Health goods and medical services
(DKr million)
10,010
Transport (DKr million)
48,453
Communications (DKr million)
6,861
Leisure and recreation (DKr million)
41,163
Education (DKr million)
2,331
Hotels and catering (DKr million)
22,077
Miscellaneous goods and services
(DKr million)
47,832

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

515,752

643,125

656,370

696,488

735,377

774,854

806,244

825,154

798,426

832,156

98.52

68,186

78,437

78,586

80,799

82,133

85,504

89,814

94,425

92,070

95,643

60.19

24,725
26,312
135,539

27,586
31,559
176,350

27,964
32,581
179,881

27,269
33,734
188,073

27,428
34,847
198,739

27,299
36,913
205,500

25,900
38,774
209,274

27,021
38,354
218,891

26,140
36,746
217,300

26,471
38,160
226,350

7.53
71.92
106.89

29,896

37,711

38,193

39,997

41,652

45,015

46,747

46,535

44,530

46,069

87.77

12,226
68,181
9,123
52,489
3,718
25,798

16,768
76,537
12,283
69,640
4,978
31,767

17,294
72,296
13,728
74,045
5,157
31,860

18,713
85,663
14,863
80,215
5,007
33,803

19,538
96,510
14,844
84,512
5,184
36,137

20,408
104,366
15,817
90,905
5,400
38,697

21,068
110,765
16,548
93,895
5,600
45,036

21,471
104,922
16,971
92,237
5,799
52,565

20,676
94,569
16,530
88,746
5,802
52,578

21,249
99,906
17,125
92,612
6,296
55,732

112.28
106.19
149.60
124.99
170.08
152.44

59,560

79,509

84,786

88,352

93,852

99,030

102,823

105,965

102,739

106,543

122.74

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.292

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,631
1,420
1,211
147
362

2,605
1,430
1,176
140
299

2,715
1,449
1,266
148
287

2,691
1,447
1,244
149
271

2,720
1,452
1,268
167
304

2,733
1,456
1,277
172
304

2,788
1,483
1,305
169
332

2,781
1,477
1,304
185
312

2,830
1,499
1,331
197
318

2,776
1,455
1,320
195
310

2,737
1,418
1,318
196
304

4.01
-0.10
8.83
33.34
-15.86

239
120
119

194
84
110

134
67
68

159
76
82

163
80
83

143
70
74

116
53
63

112
54
58

96
46
51

176
100
76

222
138
83

-7.18
14.97
-29.65

8.3

6.9

4.7

5.6

5.6

5.0

4.0

3.9

3.3

6.0

7.5

-9.95

7.8

5.6

4.4

5.0

5.2

4.6

3.5

3.5

3.0

6.4

8.9

13.75

8.9

8.5

5.1

6.2

6.1

5.5

4.6

4.3

3.7

5.4

6.0

-33.25

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

273

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.293

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

170
335
472

202
329
445

250
415
435

250
418
447

250
420
450

254
414
465

253
416
464

252
416
475

252
417
478

253
418
480

256
419
480

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

196
84
113

202
85
117

217
92
126

232
99
133

229
98
131

232
99
134

241
103
138

250
107
143

255
109
146

7.4

9.0

9.1

8.8

10.7

11.0

11.2

11.4

11.5

42,681
3,528
6,198

42,637
3,741
5,852

46,726
3,796
6,333

49,704
4,382
6,710

47,539
4,012
6,567

50,849
4,022
6,809

49,754
3,949
6,477

51,239
4,022
6,646

52,118
4,060
6,716

11,933
4,115

11,382
3,632

13,860
4,374

14,637
4,160

14,463
3,443

16,234
3,723

15,571
3,508

16,131
3,545

16,463
3,589

3,961
928
10,708
1,310

4,800
900
11,184
1,146

4,695
1,029
11,359
1,280

5,221
915
12,097
1,582

5,176
992
11,313
1,573

6,423
1,138
11,026
1,474

6,154
1,267
11,187
1,641

6,433
1,341
11,426
1,695

6,630
1,391
11,544
1,725

135
65
70

170
82
88

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

% change
1990-2010
50.12
25.19
1.73

89.20
68.55
108.34

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.294

1990
Food consumer expenditure by category
Food consumer expenditure (DKr
million)
53,480
Bread and cereals (DKr million)
8,097
Meat (DKr million)
14,471
Fish and seafood (DKr million)
2,892
Milk, cheese and eggs (DKr million)
8,008
Oils and fats (DKr million)
1,785
Fruit (DKr million)
3,740
Vegetables (DKr million)
4,537
Sugar and confectionery (DKr million)
7,890
Other foods (DKr million)
2,060

2002

2003

2004

2005

2006

2007

2008

2009

2010

60,297
9,798
15,578
2,756
8,506
2,031
3,372
6,250
9,214
2,792

68,614
10,864
16,905
3,137
10,802
2,194
4,325
6,790
10,513
3,084

69,526
11,083
17,245
2,992
10,946
2,176
4,567
6,990
10,468
3,059

71,858
11,488
18,049
2,989
11,184
2,205
4,839
7,292
10,624
3,188

73,194
11,780
18,553
3,002
11,297
2,230
5,000
7,301
10,816
3,215

75,641
12,217
20,218
3,420
11,303
2,192
5,209
7,304
10,660
3,117

79,308
13,078
20,583
3,672
12,024
2,325
5,364
8,142
10,924
3,195

83,675
14,361
20,981
3,802
13,200
2,718
5,528
8,426
11,342
3,318

81,827
14,243
20,791
3,681
12,284
2,714
5,382
8,440
11,019
3,271

85,182
14,991
21,654
3,761
12,568
2,829
5,640
8,848
11,452
3,440

59.28
85.14
49.64
30.06
56.94
58.47
50.79
95.04
45.14
66.97

12,914.59
2,058.69
3,203.29
555.77

13,312.86
2,128.34
3,343.87
553.76

13,525.91
2,176.89
3,428.51
554.76

13,936.67
2,251.04
3,725.12
630.11

14,559.72
2,400.98
3,778.77
674.06

15,280.93
2,622.66
3,831.58
694.27

14,846.64
2,584.29
3,772.39
667.91

15,414.71
2,712.75
3,918.48
680.66

48.02
72.05
39.06
20.87

2,033.24
404.20
848.30
1,298.44

2,072.02
408.51
896.47
1,351.00

2,087.63
412.09
923.97
1,349.20

2,082.52
403.83
959.80
1,345.84

2,207.45
426.92
984.79
1,494.76

2,410.54
496.35
1,009.59
1,538.70

2,228.84
492.41
976.58
1,531.39

2,274.33
511.89
1,020.66
1,601.19

45.85
47.27
40.13
81.25

1,944.45
568.22

1,968.27
590.63

1,998.75
594.12

1,964.13
574.27

2,005.47
586.53

2,071.34
605.90

1,999.27
593.57

2,072.33
622.42

34.88
55.16

Food per capita consumer expenditure by category

Food consumer expenditure (DKr per
capita)
10,413.97
11,560.61
12,781.20
Bread and cereals (DKr per capita)
1,576.70
1,878.55
2,023.71
Meat (DKr per capita)
2,817.89
2,986.74
3,149.01
Fish and seafood (DKr per capita)
563.15
528.40
584.35
Milk, cheese and eggs (DKr per
capita)
1,559.37
1,630.84
2,012.16
Oils and fats (DKr per capita)
347.59
389.40
408.69
Fruit (DKr per capita)
728.35
646.45
805.73
Vegetables (DKr per capita)
883.40
1,198.35
1,264.74
Sugar and confectionery (DKr per
capita)
1,536.39
1,766.58
1,958.33
Other foods (DKr per capita)
401.14
535.30
574.48
Catering consumer expenditure
Catering consumer expenditure (DKr
million)
19,544
Catering consumer expenditure (DKr
per capita)
3,805.73

% change
1990-2010

1995

22,886

28,564

28,696

30,325

32,501

35,054

41,073

48,718

48,451

51,340

162.69

4,387.88

5,320.81

5,330.34

5,618.20

6,006.03

6,458.69

7,540.38

8,897.05

8,790.89

9,290.53

144.12

Source: National statistical offices/OECD/Eurostat/Euromonitor International

274

Euromonitor International 2011

Section 3 Country snapshots Denmark

Drinking

Table: 3.295

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (DKr million)
13,028
12,869
13,346
Beer (DKr million)
7,044
6,408
5,463
Spirits (DKr million)
3,725
1,561
1,855
Wine (DKr million)
2,259
4,900
6,028

13,680
5,349
2,072
6,259

13,368
5,017
1,985
6,366

13,215
4,801
2,007
6,407

13,250
4,716
2,239
6,296

13,142
4,720
2,213
6,209

13,707
4,970
2,220
6,272

13,180
4,386
2,353
6,441

13,466
4,410
2,450
6,607

3.37
-37.40
-34.24
192.53

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (DKr per capita)
2,536.90
2,467.34
2,486.05
2,541.09
Beer (DKr per capita)
1,371.65
1,228.59
1,017.63
993.59
Spirits (DKr per capita)
725.43
299.33
345.57
384.95
Wine (DKr per capita)
439.82
939.42
1,122.85
1,162.55

2,476.64
929.48
367.79
1,179.37

2,442.07
887.20
370.88
1,183.99

2,441.29
868.85
412.46
1,159.98

2,412.65
866.46
406.30
1,139.89

2,503.25
907.55
405.40
1,145.40

2,391.36
795.80
426.85
1,168.71

2,436.89
797.96
443.31
1,195.63

-3.94
-41.83
-38.89
171.85

9,060
2,570

8,941
2,645

8,939
2,638

9,863
2,606

10,506
2,486

10,750
2,538

10,243
2,395

10,460
2,461

68.01
4.84

6,490

6,296

6,301

7,257

8,020

8,212

7,848

8,000

106.23

1,651.89

1,817.21

1,928.77

1,963.12

1,858.52

1,892.91

56.13

487.49

480.22

456.37

463.51

434.60

445.28

-2.57

1,164.40

1,337.00

1,472.40

1,499.61

1,423.92

1,447.63

91.65

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (DKr million)
6,226
7,889
9,823
Coffee, tea and cocoa (DKr million)
2,347
2,919
2,852
Mineral waters, soft drinks, fruit
and vegetable juices (DKr million)
3,879
4,970
6,971

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (DKr per capita)
1,212.37
1,512.54
1,829.80
1,682.91
1,656.46
Coffee, tea and cocoa (DKr per
capita)
457.02
559.65
531.26
477.38
490.03
Mineral waters, soft drinks, fruit
and vegetable juices (DKr per capita) 755.34
952.89
1,298.54
1,205.53
1,166.44
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.296

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (DKr
million)
11,589
Tobacco consumer expenditure (DKr
per capita)
2,256.68

11,856

14,240

14,284

13,901

14,213

14,049

12,758

13,313

12,960

13,005

12.22

2,273.12

2,652.58

2,653.28

2,575.38

2,626.50

2,588.45

2,342.15

2,431.32

2,351.54

2,353.40

4.29

31.7
34.2
29.2

30.9
33.1
28.7

30.2
32.3
28.1

29.7
31.6
27.8

29.3
31.1
27.6

28.9
30.4
27.4

28.0
29.1
27.0

27.3
28.3
26.3

25.9
27.0
24.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.297

1990
Personal care consumer expenditure
Personal care consumer expenditure
(DKr million)
8,947
Personal care consumer expenditure
(DKr per capita)
1,742.22

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11,101

13,258

13,710

14,190

15,231

16,333

17,127

17,682

17,349

18,078

102.06

2,128.37

2,469.66

2,546.66

2,628.93

2,814.62

3,009.25

3,144.30

3,229.08

3,147.85

3,271.44

87.77

6,725
664
1,065
1,858
494
918

6,933
687
1,093
1,913
530
965

7,209
745
1,102
1,956
565
1,016

7,745
846
1,171
2,096
613
1,121

8,187
945
1,237
2,286
658
1,168

8,544
1,007
1,317
2,373
681
1,211

8,628
1,037
1,251
2,424
689
1,259

1,284.48
127.19
202.46
354.41
98.20
178.76

1,332.10
137.73
203.61
361.55
104.40
187.82

1,427.05
155.94
215.72
386.16
112.91
206.57

1,502.92
173.43
227.14
419.70
120.73
214.41

1,560.23
183.87
240.47
433.42
124.30
221.18

1,565.51
188.17
226.92
439.86
124.98
228.37

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (DKr million)
6,349
Colour cosmetics (DKr million)
645
Fragrances (DKr million)
978
Hair care (DKr million)
1,762
Mens grooming (DKr million)
452
Skin care (DKr million)
853

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (DKr per capita)
1,182.62
1,249.14
Colour cosmetics (DKr per capita)
120.22
123.28
Fragrances (DKr per capita)
182.27
197.80
Hair care (DKr per capita)
328.20
345.05
Mens grooming (DKr per capita)
84.21
91.81
Skin care (DKr per capita)
158.95
170.53
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.298

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (DKr million)
17,892
21,471
25,808
Clothing materials (DKr million)
331
326
228
Garments (DKr million)
16,021
19,709
23,847
Other clothing (DKr million)
979
1,001
1,195
Clothing, cleaning, repair and hire
(DKr million)
561
435
538
Footwear (DKr million)
4,304
4,841
5,751

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

26,915
215
24,925
1,228

27,864
205
25,791
1,356

28,812
215
26,516
1,618

30,484
362
28,037
1,623

31,911
390
29,290
1,781

31,741
362
27,776
1,733

30,146
277
27,751
1,623

31,284
293
28,792
1,693

74.85
-11.53
79.71
72.87

547
5,666

512
5,870

463
6,035

463
6,428

450
6,863

454
6,612

495
6,600

507
6,876

-9.69
59.76

5,162.26
37.98
4,778.13
251.29

5,324.32
39.78
4,900.01
298.97

5,616.71
66.61
5,165.69
299.04

5,858.28
71.52
5,377.23
327.01

5,796.69
66.17
5,072.56
316.51

5,469.67
50.25
5,035.15
294.39

5,661.12
52.96
5,210.18
306.30

62.49
-17.78
67.01
60.65

94.86
1,087.51

85.56
1,115.24

85.37
1,184.36

82.53
1,259.98

82.93
1,207.55

89.88
1,197.52

91.68
1,244.31

-16.08
48.47

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (DKr per capita)
3,484.05
4,116.59
4,807.43
4,999.51
Clothing materials (DKr per capita)
64.41
62.50
42.53
39.93
Garments (DKr per capita)
3,119.72
3,778.72
4,442.06
4,629.81
Other clothing (DKr per capita)
190.67
191.97
222.63
228.17
Clothing, cleaning, repair and hire
(DKr per capita)
109.24
83.40
100.22
101.61
Footwear (DKr per capita)
838.10
928.15
1,071.28
1,052.47
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.299

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,195.47

2,826.22

2,836.00

3,669.06

4,282.92

4,513.11

4,845.93

5,551.00

6,178.00

6,594.22

7,031.30

220.26

82.7

82.5

82.9

83.9

83.8

83.7

84.1

84.5

84.7

84.9

85.2

3.07

17.3

17.5

17.1

16.1

16.2

16.3

15.9

15.5

15.3

15.1

14.8

-14.66

Healthy life expectancy at birth

Total population (years)
75
Males (years)
72
Females (years)
78

75
73
78

77
75
80

77
75
80

77
75
80

78
76
81

78
76
81

78
76
81

79
77
81

79
77
81

79
77
81

5.61
6.67
4.61

7.8

10.0

10.3

10.6

10.9

11.2

11.4

11.6

11.8

12.1

85.59

30.1

32.8

33.0

33.1

33.2

33.3

33.4

33.6

33.7

33.8

19.72

1,751
447

1,792
460

1,863
466

1,972
484

2,043
509

2,110
522

2,096
504

2,070
515

2,103
525

455
282
185

457
276
191

462
285
198

476
323
199

489
346
197

512
347
200

506
349
203

485
349
213

506
351
221

816

846

873

856

848

841

935

959

948

345.16
86.26

364.36
89.41

376.43
93.87

387.43
95.75

382.80
92.04

375.59
93.41

380.49
94.94

85.59
52.82
36.62

88.00
59.67
36.71

90.02
63.70
36.32

94.01
63.68
36.79

92.37
63.82
37.10

87.91
63.35
38.74

91.60
63.57
39.92

161.71

158.21

156.31

154.47

170.75

174.08

171.49

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
6.5
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
28.2

Consumer health (selected) retail sales by category

Consumer health retail sales (DKr
million)
Analgesics (DKr million)
Cough, Cold and Allergy (Hay Fever)
Remedies (DKr million)
Digestive Remedies (DKr million)
Medicated Skin Care (DKr million)
Vitamins and Dietary Supplements
(DKr million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (DKr
per capita)
326.09
332.85
Analgesics (DKr per capita)
83.30
85.44
Cough, Cold and Allergy (Hay Fever)
Remedies (DKr per capita)
84.70
84.91
Digestive Remedies (DKr per capita)
52.45
51.26
Medicated Skin Care (DKr per capita)
34.43
35.45
Vitamins and Dietary Supplements
(DKr per capita)
152.02
157.07
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.300

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,270
210

1,435
724

1,475
770

1,505
806

1,543
835

1,563
856

1,588
872

1,613
885

1,636
896

1,656
904

56.94
3,372.47

13

12

13

12

13

12

13

13

Package holidays consumer expenditure

Package holidays consumer
expenditure (DKr million)
3,656
4,397
Package holidays consumer
expenditure (DKr per capita)
711.92
843.03

5,189

5,716

6,819

8,063

8,881

9,195

9,940

8,925

9,424

157.78

966.59

1,061.76

1,263.33

1,490.01

1,636.24

1,688.11

1,815.29

1,619.29

1,705.42

139.55

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (DKr million)
2,533
2,912
3,203
Hotels and other accommodation
consumer expenditure (DKr per capita) 493.24
558.31
596.64

3,164

3,478

3,636

3,643

3,963

3,846

4,127

4,392

73.40

587.72

644.36

671.92

671.24

727.46

702.39

748.83

794.81

61.14

1990
Satellite TV and Cable TV households
Cable TV households (000)
1,055
Satellite TV households (000)
26
Cinema attendances
Cinema attendances (million)

10

Source: Euromonitor International from Council of Europe

276

Euromonitor International 2011

Section 3 Country snapshots Denmark

Consumer Technology

Table: 3.301

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

14.0

25.1

35.8

51.2

63.3

69.5

74.1

76.0

79.4

89.3

88.8

90.0

89.1

88.1

87.4

86.4

85.6

84.7

21.0

37.0

54.0

68.0

83.0

84.0

84.0

86.0

85.0

CD player and DVD player/recorder households

CD player households (% of
households)
24.0
66.1
DVD player/recorder households (% of
households)
0.3

% change
1990-2010

252.28

Video game console households

Video game console households (% of
households)
6.6

13.2

15.6

16.2

16.5

16.8

16.8

16.9

16.7

16.7

16.6

150.79

Mobile telephone households

Mobile telephone households (% of
households)

2.3

20.0

84.0

85.0

90.0

92.0

94.0

95.0

95.0

98.0

97.0

4,188.49

200

3,451

4,108

4,372

4,482

4,706

4,630

4,641

4,750

4,806

96,024.99

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.302

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

64.2

67.6

71.0

71.3

71.7

72.1

72.4

72.7

73.0

73.4

73.7

Transport services consumer expenditure

Transport services consumer
expenditure (DKr million)
8,647
Rail travel consumer expenditure
(DKr million)
2,913
Buses, coaches and taxis consumer
expenditure (DKr million)
2,008
Air travel consumer expenditure (DKr
million)
1,258
Other travel consumer expenditure
(DKr million)
2,468

% change
1990-2010
14.72

8,312

7,842

7,683

8,377

8,568

8,821

8,861

9,160

8,294

8,050

-6.90

2,830

2,434

2,207

2,332

2,301

1,975

1,950

1,413

1,760

1,762

-39.49

1,953

1,629

1,762

1,861

1,837

1,774

1,751

1,269

1,550

1,528

-23.90

1,131

1,736

1,757

2,116

2,390

2,605

2,724

4,713

3,076

2,896

130.29

2,398

2,044

1,957

2,068

2,041

2,467

2,436

1,765

1,907

1,863

-24.50

1,427.13

1,551.97

1,583.33

1,625.27

1,626.71

1,672.86

1,504.85

1,456.81

-13.48

409.97

432.04

425.25

363.85

357.93

258.03

319.39

318.94

-43.77

Transport services per capita consumer expenditure

Transport services consumer
expenditure (DKr per capita)
1,683.80
1,593.64
1,460.78
Rail travel consumer expenditure
(DKr per capita)
567.22
542.55
453.32
Buses, coaches and taxis consumer
expenditure (DKr per capita)
391.10
374.42
303.41
Air travel consumer expenditure (DKr
per capita)
244.88
216.85
323.29
Other travel consumer expenditure
(DKr per capita)
480.60
459.81
380.76

327.23

344.85

339.43

326.78

321.46

231.74

281.26

276.59

-29.28

326.40

392.00

441.57

480.04

500.11

860.71

558.19

524.09

114.01

363.53

383.10

377.08

454.60

447.20

322.38

346.00

337.20

-29.84

Source: Euromonitor International from national statistics

Money

Table: 3.303

1990
Annual savings and savings ratio
Annual savings (DKr million)
10,832
Savings ratio (% of disposable
income)
2.5
Consumer lending by category
Consumer lending (total) (DKr
million)
Mortgages/housing share of total
consumer lending (DKr million)
Consumer credit share of total
consumer lending (DKr million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

-16,935

-24,939

-22,715

-22,624

-23,214

-23,255

-25,161

-26,346

-29,158

-31,489

-390.70

-3.4

-4.0

-3.6

-3.4

-3.3

-3.1

-3.2

-3.3

-3.8

-3.9

-255.01

994,323

1,052,999

1,170,173

1,369,730

1,554,358

1,725,747

1,817,758

1,869,829

1,916,191

812,409

869,196

977,132

1,136,752

1,281,653

1,402,917

1,483,409

1,546,964

1,605,371

181,914

183,803

193,041

232,978

272,705

322,830

334,349

322,865

310,820

3,290

3,403

3,610

3,882

4,219

4,491

5,052

5,456

5,827

541

590

790

957

1,021

942

1,115

1,216

1,313

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

277

World Consumer Lifestyles Databook 2011

Ecuador

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.304

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

847
1,641
1,028
1,602
1,035
1,763
1,798
1,436
897

854
1,679
1,089
1,764
1,152
1,974
2,078
1,737
1,063

879
1,718
1,114
1,855
1,229
2,112
2,348
2,188
1,344

869
1,727
1,118
1,861
1,236
2,125
2,377
2,256
1,392

858
1,733
1,122
1,865
1,242
2,137
2,404
2,326
1,443

847
1,734
1,128
1,870
1,248
2,148
2,430
2,398
1,499

838
1,730
1,135
1,875
1,253
2,159
2,455
2,470
1,130

831
1,721
1,141
1,881
1,258
2,170
2,479
2,542
1,169

826
1,709
1,146
1,888
1,262
2,182
2,504
2,615
1,211

822
1,694
1,149
1,898
1,268
2,195
2,530
2,686
1,255

818
1,680
1,149
1,911
1,276
2,212
2,559
2,755
1,303

% change
1990-2010
-3.43
2.35
11.79
19.30
23.32
25.47
42.30
91.89
45.38

Source: National statistical offices/Euromonitor International

People

Table: 3.305

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
10,278
0-14 yrs (000)
4,002
15-64 yrs (000)
5,844
65+ yrs (000)
433

11,407
4,149
6,737
521

12,624
4,258
7,681
685

12,773
4,261
7,800
713

12,919
4,261
7,918
741

13,063
4,259
8,034
769

13,203
4,255
8,150
798

13,342
4,248
8,266
827

13,481
4,239
8,385
857

13,625
4,228
8,511
887

13,775
4,214
8,644
917

34.02
5.30
47.91
111.94

Male population by age at January 1st

Male population by age at January
1st (000)
5,167
0-14 yrs (000)
2,033
15-64 yrs (000)
2,933
65+ yrs (000)
202

5,731
2,109
3,379
243

6,335
2,169
3,847
320

6,408
2,171
3,905
333

6,480
2,171
3,963
346

6,550
2,171
4,020
359

6,619
2,169
4,077
372

6,687
2,166
4,135
386

6,755
2,162
4,193
399

6,825
2,157
4,255
413

6,898
2,150
4,321
427

33.49
5.76
47.32
111.88

Female population by age at January 1st

Female population by age at January
1st (000)
5,111
0-14 yrs (000)
1,969
15-64 yrs (000)
2,911
65+ yrs (000)
231

5,676
2,039
3,358
279

6,289
2,089
3,835
366

6,365
2,090
3,895
380

6,439
2,090
3,955
395

6,513
2,088
4,014
410

6,584
2,086
4,073
426

6,655
2,082
4,132
441

6,727
2,077
4,192
457

6,800
2,071
4,255
474

6,877
2,064
4,323
490

34.55
4.82
48.50
112.00

Ethnic groups
Mestizo (000)
Amerindian (000)
Black (000)
White & Other (000)

7,195
1,233
822
1,028

8,370
1,098
756
1,182

9,842
807
602
1,373

10,030
766
580
1,397

10,215
726
559
1,419

10,388
691
539
1,443

10,563
656
520
1,463

10,731
623
503
1,485

10,898
592
486
1,505

11,063
563
472
1,528

11,235
534
457
1,549

56.15
-56.67
-44.45
50.66

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

3,645
174
230
6,110

4,241
261
280
6,513

4,963
405
356
6,801

5,052
425
366
6,834

5,138
443
375
6,868

5,230
460
384
6,894

5,310
477
393
6,931

5,393
493
401
6,964

5,473
509
411
6,999

5,554
525
419
7,039

5,638
540
427
7,083

54.66
209.68
85.53
15.93

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

-31.80
58.64

24

24

24

24

24

24

24

24

24

-1.72

21

21

21

21

21

21

21

21

21

-1.71

7,942
4,832

8,126
4,793

8,309
4,753

8,491
4,712

8,671
4,671

8,851
4,630

9,035
4,590

9,222
4,553

62.86
-1.37

51

52

53

53

54

54

55

55

49.38

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
25
24
First marriage: average age of women
(years)
22
21

Urban and rural population, and population density

Urban population (000)
5,662
6,589
7,756
Rural population (000)
4,616
4,818
4,868
Population density (persons per sq
km)
37
41
51
Population of major cities
Guayaquil (Number)
1,508,444
Quito (Number)
1,100,847
Cuenca (Number)
194,981
Santo Domingo de los Colorados
(Number)
114,422
Machala (Number)
144,197
Eloy Alfaro (Number)
82,359
Manta (Number)
125,505
Portoviejo (Number)
132,937
Ambato (Number)
124,166
Riobamba (Number)
94,505

1,731,728
1,245,174
229,774

2,029,852
1,427,514
285,982

2,077,024
1,457,891
295,062

2,123,981
1,488,300
304,128

2,170,572
1,518,330
313,004

2,216,759
1,548,209
321,809

2,262,656
1,577,952
330,526

2,308,701
1,607,826
339,199

2,355,450
1,638,263
347,934

2,403,219
1,669,463
356,771

59.32
51.65
82.98

151,195
172,346
120,064
151,002
151,784
139,145
108,496

208,290
210,153
183,342
188,402
175,617
156,902
127,739

217,060
216,001
192,202
193,845
179,702
159,983
130,871

225,776
221,806
200,906
199,199
183,792
163,099
134,010

234,309
227,551
209,547
204,556
187,808
166,153
137,096

242,747
233,236
218,029
209,831
191,809
169,204
140,163

251,073
238,870
226,383
215,053
195,786
172,249
143,210

259,323
244,499
234,668
220,277
199,768
175,308
146,258

267,579
250,184
242,925
225,541
203,816
178,436
149,350

275,874
255,958
251,198
230,883
207,951
181,652
152,503

141.10
77.51
205.00
83.96
56.43
46.30
61.37

Source: Euromonitor International from national statistics/UN

278

Euromonitor International 2011

Section 3 Country snapshots Ecuador

House and Home

Table: 3.306

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,856
2,225
Over US$5,000 (000)
363
607
Over US$15,000 (000)
58
132
Over US$35,000 (000)
17
42
Over US$55,000 (000)
10
23

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,772
780
168
52
29

2,918
938
203
61
33

3,046
1,070
235
72
39

3,177
1,216
270
82
45

3,307
1,362
305
91
49

3,433
1,496
340
102
55

3,566
1,705
396
118
63

3,686
1,819
426
127
67

3,809
1,962
466
139
73

105.23
440.37
698.37
692.89
626.31

Households by number of persons

1 person (000)
143
2 persons (000)
215
3 persons (000)
327
4 persons (000)
416
5 persons (000)
385
6+ persons (000)
564

169
251
426
538
449
573

257
377
558
699
519
569

281
412
573
717
525
570

310
455
584
731
529
572

344
505
593
742
532
577

384
562
599
749
532
583

425
622
603
753
531
590

468
685
605
755
529
598

513
750
606
756
527
606

559
817
605
755
524
616

290.09
280.72
85.08
81.46
36.14
9.13

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

143
223
728
342
613

169
270
879
387
702

257
385
960
461
916

281
403
964
469
959

310
422
969
476
1,005

344
437
971
482
1,059

384
453
983
488
1,101

425
466
991
496
1,145

468
478
997
505
1,193

513
492
993
511
1,248

559
511
985
517
1,303

290.09
129.18
35.21
51.24
112.58

1,380
43
1,337
465
205

1,620
65
1,555
555
232

2,003
98
1,905
697
279

2,069
104
1,965
721
287

2,140
110
2,030
747
296

2,214
116
2,098
774
305

2,292
125
2,166
802
315

2,369
132
2,238
830
325

2,448
138
2,309
859
334

2,526
145
2,381
887
344

2,605
151
2,454
916
354

88.76
253.12
83.50
97.14
72.71

Households by type of dwelling

Apartment (000)
641
Other (000)
346

692
425

792
557

816
574

841
592

867
611

895
631

923
651

950
670

977
690

1,005
710

56.71
105.03

Household running costs

Household running costs (US$ million)
Electricity (US$ million)
Gas (US$ million)
Solid Fuels (US$ million)
Liquid Fuels (US$ million)

105
94
5
3
3

352
324
14
4
10

408
374
18
4
12

438
400
20
4
14

463
420
23
5
15

579
529
26
5
18

663
604
31
5
23

759
691
36
6
27

825
750
39
6
30

922
839
44
5
34

1,214.34
1,211.36
1,318.32
76.23

47.0
0.0
2.3
9.1
4.6
58.8
4.9
2.3
6.4
6.3

78.2
0.0
6.4
16.6
16.8
72.3
35.0
3.1
15.3
15.5

78.8
0.1
7.1
17.6
17.6
73.5
36.6
3.3
16.8
17.0

79.0
0.1
7.8
18.3
17.7
73.1
37.7
3.3
18.3
18.9

79.0
0.2
8.5
19.3
17.8
71.2
37.7
3.5
19.8
20.1

78.9
0.2
9.1
20.4
17.9
69.3
35.5
3.6
21.3
20.7

79.4
0.4
9.7
21.6
18.0
68.0
34.6
3.7
22.5
21.3

79.8
0.5
10.3
22.7
22.8
66.9
34.2
3.8
23.7
22.2

80.2
0.8
10.8
23.8
25.2
66.1
33.9
4.0
24.9
23.7

80.5
1.0
11.2
25.0
26.7
65.2
33.7
4.1
26.0
25.1

296.46

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

70
64
3
3

Household durable ownership

Colour TV Set (% of households)
20.3
Dishwasher (% of households)
0.0
Freezer (% of households)
0.7
Microwave Oven (% of households)
4.5
Personal Computer (% of households)
0.8
Refrigerator (% of households)
49.2
Telephone (% of households)
1.9
Tumble Drier (% of households)
1.6
Vacuum Cleaner (% of households)
2.6
Washing Machine (% of households)
2.1

1,622.63
452.21
3,319.36
32.52
1,642.09
155.30
918.32
1,120.28

Source: Euromonitor International from national statistics

www.euromonitor.com

279

World Consumer Lifestyles Databook 2011

Income

Table: 3.307

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (US$
per capita)
838.78
1,411.98
Gross income (annual, constant) (US$
per capita)
47,154.62
16,891.02
Disposable income (annual, current)
(US$ per capita)
778.72
1,264.55
Disposable income (annual, constant)
(US$ per capita)
43,777.67
15,127.40

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,652.38

1,877.26

2,077.65

2,276.51

2,483.18

2,664.20

2,982.47

3,123.52

3,326.62

296.60

2,139.68

2,278.97

2,482.95

2,686.07

2,874.22

3,046.81

3,179.39

3,200.12

3,326.62

-92.95

1,430.75

1,636.94

1,806.21

1,988.09

2,168.72

2,329.13

2,597.03

2,727.72

2,902.18

272.69

1,852.69

1,987.22

2,158.56

2,345.77

2,510.24

2,663.61

2,768.51

2,794.61

2,902.18

-93.37

Gross income (annual, current) by age

Aged 15-19 (US$)
1,040
Aged 20-24 (US$)
1,325
Aged 25-29 (US$)
1,478
Aged 30-34 (US$)
1,552
Aged 35-39 (US$)
1,590
Aged 40-44 (US$)
1,624
Aged 45-49 (US$)
1,629
Aged 50-54 (US$)
1,554
Aged 55-59 (US$)
1,427
Aged 60-64 (US$)
1,312
Aged 65+ (US$)
1,133

1,682
2,150
2,396
2,511
2,602
2,626
2,598
2,482
2,264
2,074
1,759

2,236
2,583
2,705
2,735
2,780
2,794
2,735
2,554
2,377
2,198
1,845

2,561
2,940
3,070
3,090
3,128
3,137
3,073
2,860
2,660
2,463
2,063

2,829
3,247
3,417
3,444
3,471
3,454
3,354
3,109
2,872
2,666
2,227

3,047
3,498
3,725
3,773
3,796
3,763
3,651
3,420
3,169
2,966
2,481

3,356
3,826
4,086
4,128
4,123
4,056
3,909
3,669
3,369
3,164
2,637

3,627
4,092
4,387
4,429
4,392
4,294
4,131
3,897
3,574
3,377
2,821

4,084
4,544
4,857
4,884
4,822
4,718
4,559
4,326
3,964
3,746
3,137

4,296
4,735
5,070
5,106
5,021
4,905
4,748
4,523
4,167
3,918
3,284

4,587
5,034
5,398
5,462
5,355
5,210
5,031
4,787
4,438
4,147
3,492

341.31
279.79
265.24
251.83
236.83
220.81
208.77
208.01
211.02
216.18
208.20

Gross income (annual, constant) by age

Aged 15-19 (US$)
78,318
Aged 20-24 (US$)
99,856
Aged 25-29 (US$)
111,356
Aged 30-34 (US$)
116,956
Aged 35-39 (US$)
119,777
Aged 40-44 (US$)
122,351
Aged 45-49 (US$)
122,752
Aged 50-54 (US$)
117,097
Aged 55-59 (US$)
107,501
Aged 60-64 (US$)
98,811
Aged 65+ (US$)
85,365

24,294
31,054
34,613
36,279
37,594
37,938
37,529
35,863
32,713
29,956
25,413

3,160
3,650
3,821
3,865
3,928
3,948
3,865
3,609
3,359
3,106
2,607

3,353
3,849
4,019
4,045
4,094
4,106
4,023
3,744
3,483
3,225
2,701

3,605
4,137
4,354
4,388
4,423
4,401
4,274
3,962
3,660
3,397
2,838

3,791
4,353
4,635
4,694
4,723
4,682
4,542
4,255
3,943
3,690
3,087

4,053
4,620
4,935
4,985
4,978
4,898
4,721
4,430
4,069
3,821
3,184

4,283
4,831
5,180
5,229
5,186
5,071
4,877
4,602
4,220
3,987
3,331

4,449
4,950
5,291
5,320
5,252
5,139
4,966
4,713
4,318
4,081
3,416

4,450
4,905
5,251
5,288
5,201
5,081
4,918
4,685
4,316
4,058
3,402

4,587
5,034
5,398
5,462
5,355
5,210
5,031
4,787
4,438
4,147
3,492

-94.14
-94.96
-95.15
-95.33
-95.53
-95.74
-95.90
-95.91
-95.87
-95.80
-95.91

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.308

1990
Consumer expenditure by category
Consumer expenditure by category
(US$ million)
7,597
Food and non-alcoholic beverages
(US$ million)
3,038
Alcoholic beverages and tobacco (US$
million)
237
Clothing and footwear (US$ million)
639
Housing (US$ million)
829
Household goods and services (US$
million)
490
Health goods and medical services
(US$ million)
93
Transport (US$ million)
1,146
Communications (US$ million)
65
Leisure and recreation (US$ million)
455
Education (US$ million)
105
Hotels and catering (US$ million)
319
Miscellaneous goods and services
(US$ million)
181

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

13,797

17,286

19,837

21,984

24,580

26,917

29,145

32,803

34,803

37,349

391.66

4,506

4,710

4,976

5,176

5,576

5,871

6,079

6,542

6,603

6,633

118.36

345
885
2,261

378
1,200
2,821

388
1,192
3,597

419
1,247
4,431

456
1,343
4,984

478
1,376
5,747

496
1,464
6,244

539
1,628
7,089

552
1,673
7,594

563
1,683
8,384

137.39
163.45
911.86

780

972

1,059

1,152

1,288

1,376

1,486

1,660

1,731

1,801

267.35

326
2,080
176
739
443
673

405
2,839
816
944
788
827

507
3,416
1,027
1,001
1,065
889

563
3,571
1,179
1,110
1,344
957

630
3,900
1,511
1,233
1,569
1,011

710
4,320
1,650
1,312
1,821
1,087

770
4,715
1,996
1,411
2,048
1,155

870
5,302
2,444
1,575
2,412
1,277

943
5,555
2,853
1,638
2,706
1,351

1,050
5,873
3,283
1,708
3,163
1,419

1,030.85
412.26
4,950.10
275.35
2,905.30
345.19

583

586

721

835

1,079

1,170

1,283

1,465

1,603

1,789

890.74

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.309

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,366
2,415
952
96
141

3,943
2,733
1,210
98
184

4,713
3,144
1,569
240
305

4,757
3,128
1,629
242
310

4,800
3,166
1,634
271
382

4,902
3,220
1,682
280
385

5,037
3,282
1,755
291
404

5,224
3,329
1,894
302
425

5,436
3,440
1,996
313
439

5,441
3,455
1,986
317
440

5,540
3,508
2,031
324
452

64.56
45.30
113.42
238.45
219.87

219
97
122

292
143
149

446
172
274

517
241
276

591
262
329

588
252
336

566
237
329

504
238
266

403
178
225

505
223
282

521
230
292

138.35
137.17
139.28

6.1

6.9

8.6

9.8

11.0

10.7

10.1

8.8

6.9

8.5

8.6

40.98

3.9

5.0

5.2

7.2

7.6

7.3

6.7

6.7

4.9

6.1

6.1

59.35

11.4

11.0

14.9

14.5

16.8

16.6

15.8

12.3

10.1

12.4

12.6

10.59

Source: International Labour Organisation/Euromonitor International

280

Euromonitor International 2011

Section 3 Country snapshots Ecuador

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.310

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

112
1,840
779

136
1,777
839

209
1,983
966

213
1,987
973

221
1,990
997

232
1,998
1,053

261
2,006
1,103

290
2,039
1,142

288
2,052
1,247

287
2,068
1,284

287
2,085
1,319

5
14

5
14

5
14

5
14

5
14

5
14

5
14

5
14

5
14

363

368

368

381

395

444
202
241

535
252
283

562
267
295

593
282
311

196

261

% change
1990-2010
157.07
13.30
69.38

201.90

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.311

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (US$
million)
2,817
4,166
Bread and cereals (US$ million)
406
814
Meat (US$ million)
985
1,385
Fish and seafood (US$ million)
235
389
Milk, cheese and eggs (US$ million)
230
334
Oils and fats (US$ million)
140
235
Fruit (US$ million)
97
108
Vegetables (US$ million)
554
554
Sugar and confectionery (US$ million)
120
225
Other foods (US$ million)
50
122

4,298
812
1,272
412
368
266
70
647
267
183

4,558
878
1,332
447
388
296
70
657
294
197

4,757
938
1,361
471
402
322
68
684
298
213

5,124
1,005
1,491
533
439
328
75
701
319
234

5,398
1,045
1,563
533
458
347
79
795
348
229

5,583
1,064
1,604
556
476
369
83
820
368
244

6,001
1,129
1,707
604
512
403
99
877
404
267

6,049
1,135
1,716
607
519
408
96
886
410
272

6,068
1,133
1,704
614
527
410
95
895
414
275

115.42
179.37
72.93
161.18
129.12
192.50
-2.43
61.59
246.08
454.66

340.44
64.34
100.77
32.62

356.83
68.70
104.24
34.97

368.20
72.62
105.33
36.44

392.29
76.95
114.11
40.79

408.86
79.16
118.42
40.37

418.49
79.75
120.20
41.64

445.12
83.76
126.58
44.78

443.95
83.28
125.97
44.57

440.53
82.24
123.71
44.61

60.74
108.46
29.04
94.89

29.13
21.10
5.52
51.28

30.36
23.20
5.51
51.42

31.10
24.91
5.25
52.96

33.61
25.07
5.72
53.69

34.69
26.29
5.97
60.23

35.68
27.64
6.24
61.43

37.96
29.91
7.32
65.02

38.10
29.97
7.03
65.02

38.27
29.80
6.87
65.00

70.97
118.25
-27.19
20.58

21.18
14.52

23.04
15.39

23.05
16.52

24.44
17.90

26.39
17.34

27.61
18.31

29.98
19.80

30.07
19.95

30.07
19.94

158.23
313.88

471

604

639

704

744

800

849

933

984

1,031

373.32

41.29

47.87

50.02

54.49

56.96

60.61

63.60

69.22

72.20

74.81

253.18

1990

Food per capita consumer expenditure by category

Food consumer expenditure (US$ per
capita)
274.07
365.23
Bread and cereals (US$ per capita)
39.45
71.36
Meat (US$ per capita)
95.87
121.42
Fish and seafood (US$ per capita)
22.89
34.10
Milk, cheese and eggs (US$ per
capita)
22.39
29.28
Oils and fats (US$ per capita)
13.65
20.60
Fruit (US$ per capita)
9.44
9.47
Vegetables (US$ per capita)
53.91
48.57
Sugar and confectionery (US$ per
capita)
11.65
19.73
Other foods (US$ per capita)
4.82
10.70
Catering consumer expenditure
Catering consumer expenditure (US$
million)
218
Catering consumer expenditure (US$
per capita)
21.18

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.312

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (US$ million)
176
251
300
Beer (US$ million)
151
199
227
Spirits (US$ million)
15
29
40
Wine (US$ million)
10
23
33

305
230
41
34

323
242
45
36

338
252
47
39

355
263
49
42

365
270
51
44

391
288
55
48

398
292
57
49

402
294
58
50

127.71
95.02
272.20
388.20

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (US$ per capita)
17.17
22.00
23.77
23.86
Beer (US$ per capita)
14.66
17.45
18.01
18.02
Spirits (US$ per capita)
1.51
2.54
3.16
3.21
Wine (US$ per capita)
1.00
2.02
2.60
2.63

25.00
18.73
3.47
2.80

25.89
19.26
3.63
3.00

26.85
19.95
3.73
3.17

27.32
20.21
3.84
3.28

29.01
21.38
4.11
3.53

29.21
21.43
4.17
3.61

29.17
21.33
4.18
3.66

69.91
45.52
177.73
264.28

418
80

419
86

452
94

473
97

495
103

541
114

554
117

565
118

155.90
376.12

338

333

358

375

392

427

437

447

128.08

32.46

34.61

35.80

37.12

40.16

40.69

41.02

90.94

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (US$ million)
221
340
413
Coffee, tea and cocoa (US$ million)
25
63
75
Mineral waters, soft drinks, fruit
and vegetable juices (US$ million)
196
277
338

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (US$ per capita)
21.48
29.81
32.70
32.75
Coffee, tea and cocoa (US$ per
capita)
2.41
5.52
5.92
6.25
Mineral waters, soft drinks, fruit
and vegetable juices (US$ per capita)
19.07
24.28
26.77
26.49

6.69

7.18

7.37

7.72

8.48

8.59

8.56

255.27

25.76

27.44

28.44

29.40

31.68

32.10

32.46

70.19

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Smoking

Table: 3.313

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (US$
million)
61
Tobacco consumer expenditure (US$
per capita)
5.92

94

78

83

96

117

123

132

148

155

162

165.46

8.24

6.17

6.50

7.46

8.99

9.32

9.86

10.98

11.34

11.73

98.08

14.9
21.2
8.6

14.6
21.0
8.3

14.6
21.0
8.4

14.5
20.9
8.3

14.5
20.8
8.3

14.4
20.7
8.2

14.4
20.7
8.2

14.3
20.6
8.2

14.3
20.6
8.1

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.314

1990
Personal care consumer expenditure
Personal care consumer expenditure
(US$ million)
56
Personal care consumer expenditure
(US$ per capita)
5.42

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

107

135

165

175

188

225

245

276

292

316

466.69

9.38

10.71

12.92

13.56

14.35

17.06

18.34

20.45

21.41

22.92

322.85

359
49
76
51
26
41

380
48
81
55
30
44

399
52
88
57
31
46

421
58
93
61
32
49

455
63
107
64
34
54

476
68
104
68
36
58

498
73
108
71
39
61

29.40
3.75
6.25
4.24
2.28
3.44

30.56
3.97
6.74
4.39
2.35
3.53

31.88
4.39
7.06
4.59
2.44
3.70

34.14
4.70
8.03
4.80
2.58
4.02

35.29
5.02
7.72
5.06
2.70
4.27

36.57
5.35
7.91
5.21
2.83
4.51

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (US$ million)
298
Colour cosmetics (US$ million)
50
Fragrances (US$ million)
31
Hair care (US$ million)
46
Mens grooming (US$ million)
24
Skin care (US$ million)
38

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (US$ per capita)
23.63
28.11
Colour cosmetics (US$ per capita)
3.95
3.85
Fragrances (US$ per capita)
2.42
5.97
Hair care (US$ per capita)
3.67
3.97
Mens grooming (US$ per capita)
1.86
2.04
Skin care (US$ per capita)
2.99
3.23
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.315

1990

1995

2002

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

923
77
632
122

983
79
668
141

1,064
83
717
161

1,091
85
731
167

1,164
88
778
179

1,301
95
868
201

1,337
98
888
206

1,346
101
885
210

175.28
417.71
136.29
171.75

92
269

95
264

103
279

107
286

119
300

137
327

145
336

150
336

752.30
124.80

76.10
6.10
51.69
10.93

81.49
6.36
54.87
12.36

82.61
6.43
55.39
12.68

87.26
6.59
58.34
13.44

96.47
7.08
64.35
14.88

98.14
7.19
65.15
15.15

97.74
7.37
64.25
15.27

105.41
286.30
76.32
102.78

7.37
20.42

7.90
21.35

8.11
21.63

8.88
22.48

10.16
24.26

10.65
24.68

10.85
24.42

535.97
67.74

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (US$ million)
489
675
932
Clothing materials (US$ million)
20
51
68
Garments (US$ million)
375
505
648
Other clothing (US$ million)
77
76
123
Clothing, cleaning, repair and hire
(US$ million)
18
43
93
Footwear (US$ million)
150
210
268

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (US$ per capita)
47.59
59.18
73.83
72.24
Clothing materials (US$ per capita)
1.91
4.47
5.35
6.01
Garments (US$ per capita)
36.44
44.27
51.36
49.45
Other clothing (US$ per capita)
7.53
6.66
9.74
9.54
Clothing, cleaning, repair and hire
(US$ per capita)
1.71
3.77
7.38
7.24
Footwear (US$ per capita)
14.56
18.41
21.26
21.06
Source: National statistical offices/OECD/Eurostat/Euromonitor International

282

Euromonitor International 2011

Section 3 Country snapshots Ecuador

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.316

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

43.17

72.66

96.67

109.62

129.83

147.14

166.37

200.35

231.00

251.96

273.36

533.16

47.2

55.4

37.7

38.9

41.3

40.0

43.6

39.1

39.5

39.2

39.0

-17.26

52.8

44.6

62.3

61.1

58.7

60.0

56.4

60.9

60.5

60.8

61.0

15.43

Healthy life expectancy at birth

Total population (years)
69
Males (years)
66
Females (years)
71

71
69
74

74
71
77

74
71
77

75
72
78

75
72
78

75
72
78

75
72
78

75
72
78

75
72
78

75
73
78

9.55
9.09
10.00

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
9.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.6

9.6

10.7

11.0

11.4

11.7

12.0

12.4

12.7

13.1

13.4

43.99

33.5

34.8

35.0

35.2

35.4

35.6

35.8

36.0

36.2

36.4

11.51

59
19

60
20

61
21

64
22

67
23

69
24

72
25

75
26

80
28

14
6
15

15
5
15

16
5
14

17
5
15

17
6
16

18
6
16

19
6
17

20
6
18

21
7
19

28

29

38

40

42

46

50

56

61

4.71
1.55

4.73
1.62

4.88
1.69

5.05
1.75

5.17
1.79

5.37
1.86

5.54
1.94

5.80
2.03

1.17
0.42
1.19

1.23
0.42
1.11

1.28
0.42
1.14

1.32
0.43
1.18

1.36
0.44
1.22

1.41
0.46
1.27

1.47
0.47
1.28

1.54
0.50
1.35

2.25

2.92

3.02

3.22

3.43

3.74

4.08

4.40

Consumer health (selected) retail sales by category

Consumer health retail sales (US$
million)
Analgesics (US$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ million)
Digestive Remedies (US$ million)
Medicated Skin Care (US$ million)
Vitamins and Dietary Supplements
(US$ million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (US$
per capita)
4.69
Analgesics (US$ per capita)
1.50
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ per capita)
1.13
Digestive Remedies (US$ per capita)
0.46
Medicated Skin Care (US$ per capita)
1.22
Vitamins and Dietary Supplements
(US$ per capita)
2.22
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.317

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

45
1

451
19

186
15

187
19

117
24

246
29

376
32

482
36

581
39

664
43

46,163.02

69

62

59

69

72

79

84

94

98

101

68.95

6.05

4.95

4.61

5.34

5.54

5.97

6.33

6.95

7.22

7.34

26.06

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (US$ million)
101
202
222
Hotels and other accommodation
consumer expenditure (US$ per capita) 9.84
17.71
17.61

250

253

267

287

306

344

367

389

284.62

19.58

19.57

20.44

21.73

22.93

25.51

26.93

28.24

186.99

Satellite TV and Cable TV households

Cable TV households (000)
1
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (US$ million)
60
Package holidays consumer
expenditure (US$ per capita)
5.82

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.318

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

0.3

0.6

1.2

2.1

3.5

4.8

5.9

6.9

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
2.8
4.3
DVD player/recorder households (% of
households)
0.0

5.7

5.8

6.0

6.2

6.4

6.6

6.8

7.0

7.0

0.4

0.9

1.6

2.7

4.0

5.5

6.9

8.4

9.8

Video game console households

Video game console households (% of
households)
1.7

4.0

5.6

5.7

5.9

6.1

6.3

6.5

6.7

6.8

7.1

321.67

Mobile telephone households

Mobile telephone households (% of
households)

1.8

25.9

33.9

43.2

53.3

63.8

72.5

78.5

82.8

85.7

137,494.97

538

570

625

783

951

1,441

2,198

3,352

3,875

Internet users
Internet users (000)

0.1

154.89

Source: National statistical offices/Euromonitor International

www.euromonitor.com

283

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.319

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3.6

6.3

14.1

15.7

16.8

17.9

19.0

20.0

20.9

21.6

22.3

513.99

2,011

2,421

2,500

2,620

2,967

3,263

3,693

3,852

4,059

701.15

13

17

18

19

22

25

29

31

34

-6.54

1,699

2,076

2,110

2,211

2,505

2,761

3,127

3,263

3,447

825.23

226

239

286

299

339

369

420

437

454

633.58

72

90

88

91

101

107

117

120

125

244.85

189.56

193.55

200.60

224.71

244.57

273.96

282.72

294.67

497.80

1.32

1.36

1.45

1.68

1.87

2.16

2.30

2.45

-30.26

162.50

163.29

169.25

189.75

206.98

231.96

239.51

250.20

590.39

18.68

22.12

22.89

25.64

27.69

31.14

32.09

32.97

447.38

7.08

6.78

7.00

7.65

8.03

8.70

8.83

9.04

157.32

Transport services consumer expenditure

Transport services consumer
expenditure (US$ million)
507
1,165
Rail travel consumer expenditure
(US$ million)
36
5
Buses, coaches and taxis consumer
expenditure (US$ million)
373
945
Air travel consumer expenditure (US$
million)
62
151
Other travel consumer expenditure
(US$ million)
36
64

Transport services per capita consumer expenditure

Transport services consumer
expenditure (US$ per capita)
49.29
102.13
159.27
Rail travel consumer expenditure
(US$ per capita)
3.51
0.44
1.05
Buses, coaches and taxis consumer
expenditure (US$ per capita)
36.24
82.85
134.60
Air travel consumer expenditure (US$
per capita)
6.02
13.24
17.93
Other travel consumer expenditure
(US$ per capita)
3.51
5.61
5.68
Source: Euromonitor International from national statistics

Money

Table: 3.320

1990
Annual savings and savings ratio
Annual savings (US$ million)
473
Savings ratio (% of disposable
income)
5.9

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

688

926

1,200

1,510

1,575

1,892

2,119

2,428

2,575

2,821

495.90

4.8

5.1

5.7

6.5

6.1

6.6

6.8

6.9

6.9

7.1

19.31

199

184

314

641

1,273

2,420

4,133

4,585

5,243

52

33

32

68

194

400

732

1,060

1,186

147

151

282

573

1,080

2,021

3,401

3,525

4,057

842

774

949

928

940

1,020

1,099

1,194

1,239

375

319

342

429

528

644

763

755

796

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

284

Euromonitor International 2011

Section 3 Country snapshots Egypt

Egypt

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.321

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,461
8,958
5,282
7,675
4,884
8,324
9,044
8,143
2,971

4,104
8,991
6,173
9,391
5,523
9,211
10,185
9,406
3,357

4,589
8,779
6,060
10,732
7,152
12,012
11,421
12,234
4,548

4,720
8,971
6,001
10,781
7,263
12,284
11,696
12,601
4,736

4,848
9,194
5,960
10,816
7,345
12,502
11,981
12,966
4,933

4,982
9,456
5,984
10,818
7,421
12,679
12,289
13,289
5,134

5,119
9,739
6,065
10,822
7,510
12,862
12,599
13,579
5,290

5,211
10,003
6,179
10,750
7,588
13,038
12,973
13,857
5,502

5,283
10,271
6,319
10,667
7,629
13,167
13,384
14,101
5,730

5,336
10,536
6,472
10,605
7,622
13,236
13,817
14,323
5,973

5,390
10,774
6,639
10,587
7,570
13,251
14,250
14,540
6,233

% change
1990-2010
20.82
20.27
25.69
37.94
54.99
59.18
57.57
78.56
109.82

Source: National statistical offices/Euromonitor International

People

Table: 3.322

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
52,582
0-14 yrs (000)
21,088
15-64 yrs (000)
29,647
65+ yrs (000)
1,847

58,130
22,199
33,900
2,030

67,062
22,552
41,512
2,998

68,428
22,810
42,488
3,130

69,806
23,101
43,423
3,281

71,190
23,485
44,285
3,420

72,579
23,952
45,098
3,529

73,970
24,388
45,921
3,661

75,365
24,871
46,703
3,791

76,761
25,388
47,450
3,923

78,160
25,913
48,182
4,065

48.64
22.88
62.52
120.16

Male population by age at January 1st

Male population by age at January
1st (000)
26,929
29,750
0-14 yrs (000)
10,870
11,451
15-64 yrs (000)
15,110
17,241
65+ yrs (000)
948
1,058

34,292
11,678
21,169
1,446

34,988
11,831
21,669
1,488

35,689
11,997
22,149
1,543

36,394
12,210
22,599
1,584

37,101
12,471
23,019
1,611

37,808
12,703
23,446
1,658

38,516
12,957
23,851
1,707

39,224
13,227
24,238
1,760

39,934
13,498
24,617
1,818

48.29
24.18
62.92
91.71

Female population by age at January 1st

Female population by age at January
1st (000)
25,653
28,379
0-14 yrs (000)
10,218
10,749
15-64 yrs (000)
14,537
16,659
65+ yrs (000)
898
972

32,770
10,874
20,343
1,552

33,440
10,980
20,819
1,642

34,117
11,105
21,274
1,738

34,796
11,275
21,685
1,836

35,478
11,481
22,079
1,919

36,163
11,685
22,475
2,003

36,849
11,914
22,852
2,084

37,537
12,161
23,212
2,164

38,226
12,414
23,565
2,247

49.01
21.49
62.10
150.21

Ethnic groups
Eastern Hamitic Stock (000)
Other (000)

52,119
463

57,705
424

66,713
349

68,093
335

69,484
321

70,884
306

72,289
290

73,696
274

75,105
260

76,516
245

77,930
230

49.52
-50.34

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

18,693
257
2,120
31,512

21,299
265
2,317
34,249

25,866
276
2,611
38,308

26,543
278
2,655
38,952

27,228
280
2,704
39,594

27,906
282
2,749
40,253

28,576
284
2,797
40,923

29,255
287
2,843
41,586

29,921
289
2,891
42,264

30,581
291
2,941
42,948

31,244
294
2,990
43,632

67.14
14.43
41.03
38.46

7
1

7
1

7
1

7
1

6
1

6
1

6
1

6
1

6
1

-21.44
-51.79

25

25

25

25

25

25

25

25

25

-0.78

19

19

19

19

19

19

19

19

20

-0.15

28,968
39,460

29,516
40,289

30,064
41,127

30,650
41,929

31,303
42,667

32,010
43,355

32,771
43,990

33,550
44,610

47.09
49.84

69

70

72

73

74

76

77

79

48.64

6,861,588
3,840,859
2,670,990
982,822
539,408
477,651
418,452
433,899
407,371
379,126

6,832,640
3,921,343
2,743,400
997,246
549,751
485,193
425,408
437,161
412,542
382,680

6,795,102
4,001,128
2,815,816
1,011,076
559,940
492,439
432,213
439,983
417,548
385,909

6,758,581
4,084,672
2,891,275
1,025,569
570,603
500,000
439,348
442,958
422,854
389,307

6,757,395
4,176,571
2,970,743
1,043,056
582,577
508,983
447,622
447,666
429,418
394,119

6,768,128
4,274,899
3,054,601
1,062,161
595,446
518,741
456,595
453,082
436,679
399,551

6,793,180
4,379,688
3,142,681
1,083,014
609,238
529,339
466,300
459,318
444,680
405,690

6,828,662
4,486,558
3,231,603
1,104,666
623,363
540,310
476,305
466,035
453,027
412,218

5.74
45.40
60.81
41.25
45.23
47.52
40.29
34.38
28.75
35.30

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
8
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
26
26
First marriage: average age of women
(years)
20
20

Urban and rural population, and population density

Urban population (000)
22,810
24,918
28,402
Rural population (000)
29,772
33,212
38,660
Population density (persons per sq
km)
53
58
67
Population of major cities
Cairo (Number)
6,457,796
Alexandria (Number)
3,085,633
Giza (Number)
2,009,548
Shubra al-Khaymah (Number)
782,076
Port Said (Number)
429,236
Suez (Number)
366,262
El-Mansoura (Number)
339,518
Al-Mahallah al-Kubra (Number)
346,814
Tanta (Number)
351,868
Asyut (Number)
304,674

6,778,869
3,290,778
2,186,079
859,212
463,699
410,805
365,511
389,861
368,731
338,952

6,876,731
3,757,991
2,597,549
967,162
528,585
469,446
411,058
429,800
401,762
374,905

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

285

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.323

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
9,632
12,229
Over US$5,000 (000)
786
3,044
Over US$15,000 (000)
148
454
Over US$35,000 (000)
51
157
Over US$55,000 (000)
29
88

15,138
4,556
578
202
115

15,480
3,151
349
119
67

16,000
3,704
608
212
120

16,595
4,919
639
222
126

17,147
5,646
633
198
112

17,739
7,695
898
269
153

18,330
10,714
1,342
359
205

18,908
13,160
1,928
521
298

19,489
15,173
2,560
639
363

102.33
1,831.63
1,627.47
1,152.93
1,156.38

Households by number of persons

1 person (000)
726
2 persons (000)
1,300
3 persons (000)
1,368
4 persons (000)
1,695
5 persons (000)
1,697
6+ persons (000)
3,866

962
1,717
1,572
1,976
1,964
4,138

1,501
2,673
1,841
2,344
2,317
4,581

1,600
2,849
1,878
2,394
2,364
4,649

1,706
3,037
1,913
2,442
2,410
4,719

1,819
3,237
1,948
2,489
2,455
4,789

1,940
3,452
1,981
2,534
2,499
4,861

2,068
3,678
2,013
2,578
2,540
4,933

2,201
3,914
2,044
2,620
2,581
5,005

2,339
4,158
2,074
2,662
2,621
5,075

2,482
4,412
2,104
2,702
2,659
5,144

241.97
239.36
53.72
59.36
56.71
33.06

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

726
988
7,416
520
1,003

962
1,261
7,933
678
1,495

1,501
1,748
8,650
961
2,397

1,600
1,826
8,756
1,007
2,544

1,706
1,907
8,864
1,054
2,696

1,819
1,990
8,974
1,103
2,852

1,940
2,075
9,085
1,153
3,012

2,068
2,163
9,198
1,204
3,177

2,201
2,252
9,309
1,256
3,346

2,339
2,343
9,419
1,309
3,518

2,482
2,436
9,528
1,363
3,693

241.97
146.60
28.48
162.30
268.24

3,222

3,900

5,199

5,423

3,900
8,429

5,199
10,057

5,423
10,311

5,901
6
5,896
10,837

6,162
9
6,153
11,104

6,430
14
6,416
11,379

6,703
20
6,682
11,662

6,979
29
6,950
11,949

7,261
41
7,220
12,241

125.39

3,222
7,431

5,657
3
5,654
10,570

983
469
233
95
187

1,309
644
270
114
280

1,890
971
297
144
478

2,764
1,437
409
204
713

3,523
1,857
476
261
930

4,080
2,170
518
318
1,073

4,704
2,525
571
356
1,252

6,061
3,283
701
446
1,632

7,735
4,228
848
554
2,105

10,182
5,617
1,058
710
2,798

13,244
7,379
1,307
899
3,659

1,247.02
1,475.07
461.50
845.02
1,858.60

Household durable ownership

Colour TV Set (% of households)
5.9
Dishwasher (% of households)
0.0
Freezer (% of households)
0.4
Microwave Oven (% of households)
0.5
Personal Computer (% of households)
0.0
Refrigerator (% of households)
53.4
Telephone (% of households)
3.4
Tumble Drier (% of households)
0.5
Vacuum Cleaner (% of households)
0.8
Washing Machine (% of households)
67.9

23.5
0.0
0.8
1.9
0.0
55.9
12.3
0.7
1.9
74.9

65.6
0.5
3.7
7.7
3.0
72.8
48.0
1.8
9.0
86.5

70.5
0.8
4.3
8.8
11.1
78.1
60.0
2.0
10.7
88.1

74.8
1.0
5.0
10.0
12.5
82.3
62.7
2.0
12.4
90.0

78.2
1.3
6.0
11.0
13.5
85.7
67.7
2.2
13.9
92.1

82.0
1.5
6.4
12.0
14.8
88.4
66.6
2.3
15.6
93.0

85.4
1.6
5.6
12.9
16.1
90.5
61.4
2.4
17.0
93.4

88.2
1.7
3.7
13.7
18.2
91.2
49.5
2.6
18.4
93.7

90.1
1.8
3.6
14.5
21.1
91.9
45.5
2.8
19.9
94.1

91.4
2.0
3.8
15.2
24.7
92.6
43.3
2.9
21.3
94.5

1,451.36

428
160
111
90
63
2
2

434
161
111
93
65
2
2

438
161
111
95
67
2
2

451
170
111
98
68
2
2

474
180
120
102
68
2
2

500
191
127
107
72
2
2

522
197
134
112
75
2
2

543
205
140
115
78
3
3

565
215
148
118
78
3
3

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Household running costs
Household running costs (E
million)
Electricity (E million)
Gas (E million)
Solid Fuels (E million)
Liquid Fuels (E million)

1995

Pet population
Pet population (000 animals)
Bird (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Reptile (000s of animals)
Small Mammal (000s of animals)

124.12
64.74

974.39
3,008.00
73.41
1,157.60
478.98
2,560.33
39.30

Source: Euromonitor International from national statistics

286

Euromonitor International 2011

Section 3 Country snapshots Egypt

Income

Table: 3.324

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current)
(E per capita)
1,410.83
3,078.04
Gross income (annual, constant)
(E per capita)
4,956.62
6,261.11
Disposable income (annual, current)
(E per capita)
1,357.79
3,032.52
Disposable income (annual, constant)
(E per capita)
4,770.28
6,168.52

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,942.51

5,405.21

6,181.26

6,632.96

7,106.56

8,606.60

9,915.62

11,836.62

13,765.71

875.71

8,953.18

9,560.61

10,024.74

10,456.96

10,614.26

11,974.89

11,883.99

12,924.53

13,765.71

177.72

4,896.49

5,360.07

5,971.33

6,478.56

6,923.09

8,042.93

9,576.11

11,446.97

13,329.80

881.73

8,869.82

9,480.77

9,684.28

10,213.54

10,340.23

11,190.62

11,477.09

12,499.07

13,329.80

179.43

Gross income (annual, current) by age

Aged 15-19 (E)
1,303
Aged 20-24 (E)
1,934
Aged 25-29 (E)
2,418
Aged 30-34 (E)
2,757
Aged 35-39 (E)
3,056
Aged 40-44 (E)
3,228
Aged 45-49 (E)
3,426
Aged 50-54 (E)
3,012
Aged 55-59 (E)
2,353
Aged 60-64 (E)
1,793
Aged 65+ (E)
1,686

2,364
4,319
5,285
6,008
6,388
6,697
6,435
7,061
5,758
4,312
3,508

4,502
5,487
7,050
9,250
11,154
10,958
10,699
9,207
7,365
6,279
4,059

4,967
6,207
7,406
9,688
12,007
12,183
11,594
10,228
8,208
6,791
4,531

5,781
7,450
8,227
10,604
13,498
14,112
13,065
11,756
9,438
7,612
5,185

6,298
8,394
8,651
10,835
14,097
15,319
13,887
12,696
10,399
8,085
5,658

6,842
9,335
9,277
11,053
14,658
16,436
14,834
13,569
11,489
8,847
6,271

8,191
11,380
11,360
12,783
16,949
19,717
17,920
16,027
13,819
10,472
7,354

8,772
12,414
12,903
13,583
17,826
21,478
19,855
17,115
14,788
11,083
7,560

10,108
14,635
15,813
15,457
19,819
24,977
23,802
20,054
17,651
13,282
8,916

11,309
16,880
18,998
17,445
21,709
28,161
27,789
22,609
20,019
15,244
9,889

767.72
772.78
685.53
532.75
610.29
772.33
711.02
650.72
750.93
750.37
486.58

Gross income (annual, constant) by age

Aged 15-19 (E)
6,806
Aged 20-24 (E)
10,100
Aged 25-29 (E)
12,630
Aged 30-34 (E)
14,398
Aged 35-39 (E)
15,961
Aged 40-44 (E)
16,859
Aged 45-49 (E)
17,894
Aged 50-54 (E)
15,727
Aged 55-59 (E)
12,286
Aged 60-64 (E)
9,361
Aged 65+ (E)
8,804

6,465
11,814
14,454
16,431
17,471
18,317
17,600
19,311
15,748
11,794
9,594

9,505
11,585
14,885
19,530
23,549
23,136
22,588
19,438
15,549
13,256
8,570

10,034
12,540
14,962
19,573
24,259
24,613
23,424
20,663
16,582
13,719
9,155

10,498
13,528
14,940
19,256
24,511
25,626
23,726
21,347
17,138
13,823
9,416

10,900
14,529
14,973
18,754
24,401
26,514
24,037
21,976
18,000
13,994
9,792

11,006
15,014
14,922
17,779
23,576
26,437
23,860
21,825
18,479
14,230
10,086

12,043
16,730
16,701
18,793
24,918
28,987
26,346
23,562
20,316
15,395
10,811

10,903
15,430
16,038
16,883
22,157
26,696
24,679
21,273
18,381
13,776
9,397

11,238
16,271
17,581
17,185
22,035
27,770
26,463
22,296
19,625
14,767
9,913

11,309
16,880
18,998
17,445
21,709
28,161
27,789
22,609
20,019
15,244
9,889

66.16
67.13
50.42
21.16
36.01
67.04
55.30
43.75
62.94
62.84
12.32

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.325

1990
Consumer expenditure by category
Consumer expenditure by category
(E million)
69,220
Food and non-alcoholic beverages
(E million)
26,338
Alcoholic beverages and tobacco
(E million)
1,823
Clothing and footwear (E
million)
6,065
Housing (E million)
11,978
Household goods and services (E
million)
3,617
Health goods and medical services
(E million)
2,066
Transport (E million)
5,889
Communications (E million)
1,227
Leisure and recreation (E
million)
2,887
Education (E million)
2,092
Hotels and catering (E million)
525
Miscellaneous goods and services
(E million)
4,711

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

153,000

288,019

313,566

360,001

399,564

453,281

561,761

677,053

828,713

985,272

1,323.40

56,395

113,771

123,544

141,080

155,761

175,965

216,821

259,574

315,936

373,936

1,319.75

3,963

6,557

7,195

8,293

9,393

10,760

13,140

15,562

18,703

21,918

1,101.99

13,901
28,599

20,083
58,424

21,836
63,241

24,948
72,640

27,590
80,626

31,177
91,533

37,730
114,765

44,395
139,702

53,014
172,585

61,751
206,490

918.13
1,623.87

7,359

12,062

13,388

15,612

17,523

20,145

25,018

30,251

37,139

44,331

1,125.74

4,858
12,605
2,652

12,343
19,410
6,507

13,648
21,043
7,087

15,736
23,915
8,139

17,575
27,120
8,994

20,099
30,728
10,222

25,119
38,131
12,737

30,512
46,110
15,369

37,626
56,773
18,959

45,005
67,559
22,654

2,078.34
1,047.14
1,747.04

5,880
4,937
1,330

6,787
10,369
4,702

7,562
11,419
4,792

8,804
13,548
5,426

9,775
15,001
5,932

11,130
17,294
6,587

13,934
21,546
8,302

16,920
26,022
10,197

20,816
31,874
12,688

24,876
37,995
15,113

761.57
1,715.78
2,775.93

10,519

17,004

18,810

21,859

24,274

27,643

34,519

42,441

52,601

63,644

1,250.99

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.326

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

69
93

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

76
98

17,612
14,217
3,395
70
109

18,120
14,678
3,442
69
110

18,702
14,947
3,754
69
111

19,485
15,583
3,902
68
112

20,529
16,493
4,036
68
113

21,419
16,889
4,530
68
113

22,080
17,394
4,686
68
114

22,112
17,547
4,566
68
115

23,429
18,285
5,144
67
113

2,001
1,038
963

2,240
1,160
1,079

2,147
1,095
1,052

2,306
1,204
1,102

2,349
1,274
1,075

2,440
1,278
1,162

2,720
1,422
1,298

3,602
1,866
1,736

3,164
1,616
1,548

10.2

11.0

10.3

10.6

10.3

10.2

11.0

14.0

11.9

6.8

7.3

6.8

7.2

7.2

7.0

7.6

9.6

8.1

22.1

23.9

21.9

22.0

21.0

20.4

21.7

27.5

23.1

% change
1990-2010

-2.65
20.93

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

287

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.327

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

176
6,713
5,435

258
7,313
6,147

414
7,855
8,360

446
7,874
8,384

470
7,928
8,330

542
9,564
8,357

586
9,795
8,381

580
9,988
8,398

586
10,102
8,421

594
10,192
8,440

610
10,219
8,516

245.82
52.24
56.69

6
13

6
13

6
13

6
14

6
14

6
14

6
14

6
14

6
14

540

1,373

2,256

2,154

2,300

2,397

2,441

2,501

2,488

2,497

2,492

361.18

6.0

2.2

1.2

1.3

1.3

1.3

1.4

1.4

1.5

1.5

1.5

-75.25

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.328

1990
Food consumer expenditure by category
Food consumer expenditure (E
million)
23,388
Bread and cereals (E million)
7,854
Meat (E million)
3,396
Fish and seafood (E million)
4,053
Milk, cheese and eggs (E
million)
1,455
Oils and fats (E million)
1,171
Fruit (E million)
2,312
Vegetables (E million)
2,366
Sugar and confectionery (E
million)
676
Other foods (E million)
106

2002

2003

2004

2005

2006

2007

2008

2009

2010

49,891
15,894
9,180
9,978

100,274
29,882
22,647
21,639

108,841
31,890
25,262
23,999

124,268
35,665
29,042
28,072

137,174
38,409
32,058
31,838

154,766
42,755
36,335
36,727

190,469
51,651
45,035
46,163

227,761
60,595
53,955
56,367

276,877
72,321
65,653
69,933

327,312
84,112
77,744
84,275

1,299.47
970.98
2,189.31
1,979.56

2,493
2,019
4,075
4,405

4,000
2,962
4,620
6,235

4,212
3,102
4,669
6,672

4,648
3,455
4,971
7,406

4,979
3,759
5,158
7,874

5,437
4,119
5,421
8,637

6,465
4,926
6,213
10,319

7,461
5,733
6,919
11,932

8,753
6,782
7,833
14,011

9,976
7,781
8,607
16,018

585.68
564.59
272.36
576.98

1,174
671

1,733
6,555

1,709
7,325

1,789
9,221

1,770
11,331

1,840
13,495

2,063
17,633

2,249
22,551

2,489
29,103

2,691
36,107

297.97
33,865.30

1,590.58
466.04
369.17
350.72

1,780.21
510.92
416.04
402.15

1,926.86
539.52
450.31
447.22

2,132.38
589.09
500.62
506.02

2,574.93
698.26
608.82
624.08

3,022.11
804.03
715.91
747.92

3,606.99
942.16
855.29
911.04

4,187.70
1,076.15
994.68
1,078.23

841.49
620.50
1,440.12
1,299.01

61.56
45.33
68.24
97.50

66.58
49.49
71.21
106.10

69.95
52.80
72.45
110.60

74.91
56.75
74.69
119.00

87.40
66.59
84.00
139.50

98.99
76.07
91.81
158.32

114.02
88.35
102.04
182.52

127.64
99.55
110.13
204.94

361.29
347.10
150.51
355.44

24.97
107.05

25.64
132.09

24.86
159.16

25.35
185.94

27.89
238.38

29.84
299.22

32.43
379.14

34.43
461.96

167.73
22,749.97

Food per capita consumer expenditure by category

Food consumer expenditure (E
per capita)
444.80
858.28
1,495.25
Bread and cereals (E per capita)
149.36
273.43
445.59
Meat (E per capita)
64.58
157.92
337.70
Fish and seafood (E per capita)
77.07
171.66
322.67
Milk, cheese and eggs (E per
capita)
27.67
42.89
59.65
Oils and fats (E per capita)
22.27
34.74
44.17
Fruit (E per capita)
43.96
70.11
68.89
Vegetables (E per capita)
45.00
75.79
92.98
Sugar and confectionery (E per
capita)
12.86
20.20
25.85
Other foods (E per capita)
2.02
11.55
97.75
Catering consumer expenditure
Catering consumer expenditure
(E million)
359
Catering consumer expenditure
(E per capita)
6.84

% change
1990-2010

1995

891

2,775

2,809

3,158

3,437

3,751

4,648

5,615

6,882

8,084

2,148.98

15.34

41.38

41.05

45.24

48.27

51.68

62.84

74.50

89.66

103.42

1,412.99

Source: National statistical offices/OECD/Eurostat/Euromonitor International

288

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Section 3 Country snapshots Egypt

Drinking

Table: 3.329

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (E million)
42
146
443
Beer (E million)
31
106
337
Spirits (E million)
11
37
87
Wine (E million)
1
3
19

511
389
100
23

619
470
120
28

734
558
141
35

902
685
169
48

1,176
891
216
70

1,480
1,117
266
97

1,887
1,416
335
136

2,335
1,743
410
182

5,395.80
5,602.07
3,520.39
30,812.82

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (E per capita)
0.81
2.52
6.61
7.47
Beer (E per capita)
0.58
1.83
5.03
5.69
Spirits (E per capita)
0.22
0.64
1.29
1.46
Wine (E per capita)
0.01
0.05
0.28
0.33

8.86
6.74
1.72
0.41

10.31
7.84
1.98
0.50

12.43
9.44
2.33
0.66

15.90
12.05
2.91
0.94

19.64
14.82
3.53
1.29

24.58
18.45
4.36
1.77

29.87
22.30
5.25
2.33

3,597.27
3,736.04
2,335.60
20,696.44

16,811

18,587

21,198

26,353

31,813

39,058

46,624

1,480.54

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (E million)
2,950
6,503
13,496
Coffee, tea and cocoa (E
million)
1,234
2,643
5,331
Mineral waters, soft drinks, fruit
and vegetable juices (E million)
1,716
3,861
8,165

14,703
5,789

6,611

7,299

8,295

10,272

12,351

15,108

17,978

1,356.69

8,914

10,200

11,288

12,904

16,081

19,462

23,950

28,646

1,569.63

240.83

261.09

292.07

356.26

422.12

508.83

596.52

963.30

94.70

102.52

114.29

138.86

163.88

196.82

230.01

879.98

146.13

158.57

177.79

217.39

258.24

312.01

366.51

1,023.23

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (E per capita)
56.10
111.88
201.25
214.87
Coffee, tea and cocoa (E per
capita)
23.47
45.46
79.49
84.60
Mineral waters, soft drinks, fruit
and vegetable juices (E per
capita)
32.63
66.42
121.76
130.27
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.330

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (E
million)
1,781
Tobacco consumer expenditure (E
per capita)
33.87

3,817

6,113

6,684

7,674

8,659

9,858

11,964

14,081

16,816

19,583

999.57

65.66

91.16

97.68

109.94

121.63

135.83

161.74

186.84

219.07

250.55

639.73

30.8
56.8
3.8

30.7
56.5
3.8

30.8
56.6
3.8

30.8
56.6
3.9

30.8
56.6
4.0

30.9
56.5
4.1

30.9
56.5
4.2

31.1
56.5
4.6

31.1
56.5
4.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.331

1990
Personal care consumer expenditure
Personal care consumer expenditure
(E million)
1,396
Personal care consumer expenditure
(E per capita)
26.54

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,211

5,338

5,908

6,875

7,639

8,701

10,851

13,310

16,480

19,918

1,327.27

55.23

79.60

86.34

98.48

107.31

119.88

146.69

176.61

214.69

254.83

860.19

2,765
433
260
509
533
177

2,691
351
234
524
545
176

2,839
356
255
566
579
185

3,033
367
275
642
607
200

3,243
388
303
719
630
215

3,568
435
352
805
681
243

4,057
505
424
923
780
282

38.55
5.03
3.35
7.51
7.80
2.53

39.88
5.01
3.58
7.95
8.14
2.60

41.79
5.06
3.79
8.85
8.36
2.75

43.85
5.25
4.10
9.72
8.51
2.91

47.34
5.77
4.67
10.67
9.03
3.22

52.85
6.58
5.52
12.02
10.17
3.68

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (E million)
2,428
Colour cosmetics (E million)
343
Fragrances (E million)
239
Hair care (E million)
469
Mens grooming (E million)
468
Skin care (E million)
160

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (E per capita)
36.20
40.41
Colour cosmetics (E per capita)
5.11
6.32
Fragrances (E per capita)
3.57
3.80
Hair care (E per capita)
7.00
7.43
Mens grooming (E per capita)
6.97
7.79
Skin care (E per capita)
2.38
2.58
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

289

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.332

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (E million)
4,548
10,328
14,512
Clothing materials (E million)
225
304
402
Garments (E million)
4,087
9,408
13,057
Other clothing (E million)
101
235
337
Clothing, cleaning, repair and hire
(E million)
135
382
715
Footwear (E million)
1,517
3,573
5,571

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

15,751
414
14,157
367

17,973
453
16,130
420

19,859
475
17,808
465

22,370
528
20,016
525

26,992
629
24,091
634

31,671
728
28,205
745

37,725
848
33,487
888

43,835
967
38,808
1,033

863.86
330.30
849.51
927.08

813
6,086

970
6,976

1,112
7,731

1,301
8,807

1,638
10,738

1,994
12,723

2,501
15,289

3,027
17,916

2,134.92
1,080.79

257.47

278.96

308.22

364.91

420.24

491.46

560.84

548.43

6.49
231.08
6.01

6.67
250.14
6.53

7.27
275.78
7.23

8.50
325.69
8.57

9.66
374.24
9.89

11.05
436.25
11.57

12.37
496.52
13.22

189.48
538.78
590.97

13.89
99.93

15.62
108.59

17.93
121.34

22.15
145.16

26.45
168.82

32.58
199.18

38.73
229.22

1,403.53
694.37

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (E per capita)
86.49
177.68
216.39
230.18
Clothing materials (E per
capita)
4.27
5.22
6.00
6.05
Garments (E per capita)
77.73
161.84
194.70
206.88
Other clothing (E per capita)
1.91
4.05
5.02
5.36
Clothing, cleaning, repair and hire
(E per capita)
2.58
6.57
10.67
11.88
Footwear (E per capita)
28.86
61.46
83.07
88.94
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.333

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

25.73

36.00

72.00

61.00

62.00

73.00

86.00

101.00

124.00

149.50

170.67

36.3

46.5

39.4

39.1

37.4

37.6

41.0

38.1

38.3

38.6

38.9

7.11

63.7

53.5

60.6

60.9

62.6

62.4

59.0

61.9

61.7

61.4

61.1

-4.06

Healthy life expectancy at birth

Total population (years)
63
Males (years)
62
Females (years)
64

66
64
67

69
67
71

69
67
71

69
68
71

70
68
71

70
68
72

70
68
72

70
68
72

70
69
72

71
69
72

12.15
11.70
12.61

20.0

30.7

32.0

33.0

33.7

34.2

34.5

34.7

34.9

35.0

88.45

38.5

36.5

36.2

35.9

35.6

35.3

35.0

34.8

34.5

34.4

-13.67

132

142

152

180

198

220

250

279

316

54
48
3

60
50
3

66
53
3

70
73
4

78
80
4

87
87
5

102
95
5

115
104
6

133
115
7

535

558

579

632

704

772

862

937

1,037

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
18.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
39.8

Consumer health (selected) retail sales by category

Consumer health retail sales (E
million)
Cough, Cold and Allergy (Hay Fever)
Remedies (E million)
Digestive Remedies (E million)
Medicated Skin Care (E million)
Vitamins and Dietary Supplements
(E million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (E
per capita)
1.97
Cough, Cold and Allergy (Hay Fever)
Remedies (E per capita)
0.80
Digestive Remedies (E per
capita)
0.72
Medicated Skin Care (E per
capita)
0.04
Vitamins and Dietary Supplements
(E per capita)
7.97

2.08

2.18

2.52

2.73

2.97

3.32

3.63

4.04

0.88

0.94

0.98

1.08

1.17

1.35

1.50

1.70

0.73

0.76

1.03

1.10

1.17

1.26

1.35

1.47

0.04

0.05

0.05

0.06

0.06

0.07

0.08

0.09

8.15

8.29

8.88

9.70

10.43

11.43

12.21

13.26

563.25

Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.334

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)

15

Package holidays consumer expenditure

Package holidays consumer
expenditure (E million)
256
Package holidays consumer
expenditure (E per capita)
4.87

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0
296

0
939

0
2,559

0
3,772

0
5,454

0
7,597

0
9,083

0
10,266

0
11,263

0
12,130

10

25

27

28

29

28

25

22

19

404

394

398

416

437

478

564

634

724

807

215.28

6.94

5.88

5.81

5.97

6.13

6.58

7.62

8.41

9.44

10.32

112.10

1,983

2,268

2,496

2,836

3,654

4,582

5,805

7,029

4,133.02

28.98

32.49

35.06

39.07

49.40

60.79

75.63

89.93

2,747.74

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (E million)
166
439
1,927
Hotels and other accommodation
consumer expenditure (E per
capita)
3.16
7.55
28.73
Source: Euromonitor International from Council of Europe

290

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Section 3 Country snapshots Egypt

Consumer Technology

Table: 3.335

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.4

0.8

1.3

1.8

2.4

3.0

3.6

4.3

3.9

4.2

4.5

4.9

5.2

5.5

5.1

5.2

5.1

1.6

3.1

5.4

10.8

14.6

18.1

21.2

23.8

26.0

CD player and DVD player/recorder households

CD player households (% of
households)
0.6
1.6
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.1

0.6

0.9

0.9

0.9

1.0

1.0

1.0

1.0

1.1

1.1

Mobile telephone households

Mobile telephone households (% of
households)

0.0

7.3

11.8

17.8

25.0

30.2

35.5

40.5

45.0

49.1

20

1,983

3,000

3,900

9,026

9,867

12,850

14,716

20,136

22,379

0.0

Internet users
Internet users (000)

% change
1990-2010

716.64

884.83

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.336

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4.8

6.5

7.7

7.3

7.0

6.7

6.8

7.1

7.7

8.4

8.9

6,943

10,054

10,744

12,032

13,525

15,148

18,545

22,115

26,791

31,307

860.42

130

234

254

290

329

380

481

589

733

880

1,991.97

4,002

5,769

6,200

6,974

7,850

8,819

10,841

12,958

15,751

18,469

874.84

1,130

1,638

1,748

1,955

2,191

2,449

2,996

3,557

4,298

5,010

885.24

1,680

2,413

2,542

2,814

3,155

3,500

4,228

5,011

6,009

6,948

752.98

149.91

157.02

172.36

189.98

208.71

250.71

293.44

349.02

400.54

546.12

3.49

3.72

4.15

4.62

5.24

6.51

7.81

9.55

11.25

1,307.36

86.02

90.60

99.90

110.26

121.51

146.55

171.94

205.20

236.30

555.82

24.43

25.55

28.00

30.78

33.74

40.50

47.20

55.99

64.10

562.82

35.97

37.15

40.31

44.32

48.22

57.15

66.49

78.28

88.89

473.84

Transport services consumer expenditure

Transport services consumer
expenditure (E million)
3,260
Rail travel consumer expenditure
(E million)
42
Buses, coaches and taxis consumer
expenditure (E million)
1,895
Air travel consumer expenditure
(E million)
509
Other travel consumer expenditure
(E million)
815

Transport services per capita consumer expenditure

Transport services consumer
expenditure (E per capita)
61.99
119.44
Rail travel consumer expenditure
(E per capita)
0.80
2.24
Buses, coaches and taxis consumer
expenditure (E per capita)
36.03
68.85
Air travel consumer expenditure
(E per capita)
9.67
19.45
Other travel consumer expenditure
(E per capita)
15.49
28.91

85.17

Source: Euromonitor International from national statistics

Money

Table: 3.337

1990
Annual savings and savings ratio
Annual savings (E million)
3,760
Savings ratio (% of disposable
income)
5.3

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

27,409

55,474

69,449

77,473

85,711

77,998

70,365

91,383

109,716

129,499

3,344.27

15.5

16.9

18.9

18.6

18.6

15.5

11.8

12.7

12.5

12.4

136.02

959

917

1,151

1,489

1,662

1,764

2,102

2,150

2,193

184

237

430

523

598

664

761

773

791

775

680

721

966

1,063

1,100

1,341

1,377

1,402

1,857

1,924

2,115

2,299

2,472

2,687

2,985

3,284

3,305

842

884

933

975

1,017

1,313

1,746

1,923

2,442

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

291

World Consumer Lifestyles Databook 2011

Estonia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.338

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

73
143
90
154
108
195
308
402
250

45
128
88
142
99
177
266
384
258

38
77
76
149
101
176
240
372
277

38
75
68
150
103
179
238
370
278

38
74
62
149
104
181
238
371
278

40
74
57
145
105
183
238
374
279

41
74
53
140
106
185
239
376
280

43
75
51
133
107
188
240
377
275

43
77
49
125
107
190
241
376
271

44
79
48
116
106
189
243
374
266

44
81
49
107
102
186
244
373
263

% change
1990-2010
-39.40
-43.31
-45.85
-30.78
-6.04
-4.58
-20.93
-7.33
5.13

Source: National statistical offices/Euromonitor International

People

Table: 3.339

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
1,571
0-14 yrs (000)
350
15-64 yrs (000)
1,039
65+ yrs (000)
182

1,448
302
953
193

1,361
234
917
211

1,356
225
916
215

1,351
216
917
219

1,348
208
917
222

1,345
202
917
225

1,340
199
912
228

1,335
197
909
229

1,331
198
907
226

1,326
199
902
224

-15.57
-43.07
-13.13
23.51

Male population by age at January 1st

Male population by age at January
1st (000)
735
0-14 yrs (000)
178
15-64 yrs (000)
501
65+ yrs (000)
55

671
155
456
61

628
120
438
69

625
115
438
71

622
111
439
72

621
107
440
74

619
104
441
75

617
102
439
76

614
101
437
76

612
102
436
75

610
103
433
74

-16.98
-42.51
-13.56
34.75

Female population by age at January 1st

Female population by age at January
1st (000)
836
0-14 yrs (000)
172
15-64 yrs (000)
538
65+ yrs (000)
127

777
148
497
132

734
114
479
141

731
109
478
144

729
105
477
146

727
101
477
149

725
98
476
150

723
97
474
152

721
96
472
153

718
96
471
151

716
97
469
150

-14.33
-43.65
-12.73
18.64

Ethnic groups
Estonian (000)
Russian (000)
Ukrainians (000)
Belorussians (000)
Finnish (000)
Tatars (000)
Latvians (000)
Lithuanian (000)
Polish (000)
Jewish (000)
German (000)
Other (000)

1,016
433
41
24
16
3
3
3
3
4
3
21

969
380
32
20
14
3
3
2
2
3
2
18

927
347
29
17
11
3
2
2
2
2
2
17

925
345
28
17
11
3
2
2
2
2
2
17

923
343
28
16
11
3
2
2
2
2
2
17

922
341
28
16
11
3
2
2
2
2
2
17

921
340
28
16
10
2
2
2
2
2
2
17

919
338
28
16
10
2
2
2
2
2
2
17

916
337
28
16
10
2
2
2
2
2
2
17

914
335
28
16
10
2
2
2
2
2
2
16

912
333
27
16
10
2
2
2
2
2
2
16

-10.23
-23.12
-32.41
-35.48
-39.75
-28.87
-26.83
-23.50
-33.46
-62.02
-53.12
-21.88

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

718
107
131
614

606
120
125
597

497
139
124
602

486
141
124
605

476
144
124
607

466
146
124
611

458
149
125
613

449
151
125
615

440
153
125
617

432
155
125
619

424
157
125
620

-40.93
45.65
-4.38
1.00

4
3

4
3

4
3

5
3

5
3

5
3

5
3

5
3

5
3

-35.73
-12.90

28

28

29

29

29

29

30

30

30

21.14

25

26

26

26

27

27

27

27

28

22.83

939
417

936
415

934
414

932
413

930
410

927
408

925
406

923
403

-17.80
-9.99

32

32

32

32

32

31

31

31

-15.81

397,150
101,190
67,752
46,765
44,781
20,509
16,677
16,913
16,901
14,951

396,375
101,297
67,355
46,346
44,568
20,422
16,648
16,851
16,806
14,898

396,010
101,483
67,144
46,032
44,396
20,354
16,601
16,786
16,678
14,897

396,193
101,740
66,936
45,740
44,198
20,274
16,570
16,698
16,567
14,919

396,619
102,015
66,702
45,380
44,041
20,189
16,566
16,640
16,462
14,957

397,617
102,414
66,435
45,093
44,016
20,117
16,549
16,612
16,392
14,956

397,987
102,659
66,214
44,810
43,895
20,043
16,530
16,558
16,305
14,969

398,526
102,930
66,007
44,543
43,810
19,978
16,519
16,518
16,230
14,985

-16.89
-9.98
-18.99
-27.77
-16.93
-14.17
1.22
-16.47
-21.00
-7.80

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
5
Divorce rates (per 000 population)
4
5
First marriage: average age of men
(years) (a)
25
26
First marriage: average age of women
(years)
23
24

Urban and rural population, and population density

Urban population (000)
1,123
1,014
942
Rural population (000)
448
434
419
Population density (persons per sq
km)
37
34
32
Population of major cities
Tallinn (Number)
Tartu (Number)
Narva (Number)
Kohtla-Jarve (Number)
Parnu (Number)
Viljandi (Number)
Maardu (Number)
Rakvere (Number)
Sillamae (Number)
Kuressaare (Number)

479,531
114,338
81,480
61,664
52,737
23,275
16,320
19,774
20,543
16,252

430,706
105,608
73,548
53,313
48,130
21,625
15,815
17,433
17,781
14,710

398,434
101,140
68,117
47,106
45,040
20,608
16,706
17,010
17,011
14,971

Source: Euromonitor International from national statistics/UN

Notes: (a) Mean age at time of first marriage

292

Euromonitor International 2011

Section 3 Country snapshots Estonia

House and Home

Table: 3.340

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
557
Over US$5,000 (000)
173
Over US$15,000 (000)
20
Over US$35,000 (000)
7
Over US$55,000 (000)
4

577
334
44
11
6

583
425
75
18
10

585
488
107
17
10

587
523
140
24
13

589
550
193
31
16

589
570
312
57
24

589
577
373
78
29

588
570
313
57
24

588
567
297
53
22

Households by number of persons

1 person (000)
103
2 persons (000)
94
3 persons (000)
159
4 persons (000)
113
5 persons (000)
36
6+ persons (000)
16

166
148
128
91
29
10

199
168
108
76
24
10

200
169
107
76
24
10

202
170
106
75
24
10

203
171
105
75
24
10

204
172
105
74
24
10

205
173
104
74
24
10

206
173
103
73
24
10

207
174
103
73
23
9

207
174
102
72
23
9

101.67
84.82
-35.95
-36.05
-35.50
-42.61

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

103
91
187
49
90

166
99
158
46
104

199
111
74
43
159

200
113
71
43
158

202
116
70
42
157

203
118
69
42
156

204
121
67
41
156

205
123
65
40
156

206
125
65
39
154

207
127
64
38
153

207
129
63
38
151

101.67
40.92
-66.39
-22.94
66.82

366

419
419
121
31

485
32
454
82
19

494
42
452
76
18

499
51
448
72
16

501
53
448
72
16

502
75
427
72
15

503
81
422
71
14

505
88
417
70
14

507
94
413
68
13

38.27

366
119
36

475
25
449
90
21

12.74
-42.54
-63.77

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

1995

Households by type of dwelling

Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)

106

134

153

153

153

154

154

154

154

154

154

45.24

13
392
10

17
416
5

31
394
8

31
393
9

31
392
10

32
391
11

32
391
12

32
390
13

33
388
13

33
387
14

33
385
15

165.41
-1.73
47.01

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)

200
48
14
12

103
25
8
6

193
61
15
16

210
69
17
20

224
80
15
26

230
83
15
30

267
101
12
41

253
91
15
44

363
115
21
58

439
120
24
51

442
121
28
48

121.17
151.68
101.25
286.11

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

48.7
0.1
15.5
2.1
0.2
88.5
49.9
3.4
72.9
72.0

70.3
0.5
22.8
5.9
1.6
89.7
60.2
4.1
78.2
75.4

94.1
2.0
37.3
29.4
21.4
93.2
65.1
5.2
82.5
78.5

93.9
2.4
38.3
31.8
28.1
93.4
63.8
5.3
82.9
79.1

94.6
2.7
39.2
35.8
33.4
93.4
58.7
5.4
83.2
80.0

95.3
3.9
39.9
42.0
41.5
94.0
56.8
5.5
83.5
80.7

95.0
4.0
40.4
49.0
45.0
94.5
51.9
5.7
83.8
83.0

96.0
6.0
40.8
55.0
51.0
94.9
49.0
5.8
84.1
85.0

96.9
7.2
41.1
59.5
58.7
95.2
46.8
5.9
84.3
86.5

97.4
8.2
41.4
63.3
65.2
95.5
45.0
6.0
84.6
87.7

97.7
9.0
41.6
66.5
68.8
95.8
43.3
6.1
84.8
88.5

100.69
13,505.53
168.15
3,131.38
35,042.62
8.20
-13.13
81.41
16.33
22.84

Source: Euromonitor International from national statistics

www.euromonitor.com

293

World Consumer Lifestyles Databook 2011

Income

Table: 3.341

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
2,163.93
1,863.42
4,234.45
Gross income (annual, constant) (EUR
per capita)
339,386.19
4,847.76
5,976.40
Disposable income (annual, current)
(EUR per capita)
1,801.79
1,355.18
3,139.85
Disposable income (annual, constant)
(EUR per capita)
282,588.09
3,525.54
4,431.51

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

4,603.61

5,042.35

5,771.15

6,794.61

8,349.71

9,065.21

8,217.62

8,253.60

281.42

6,386.81

6,763.46

7,416.92

8,344.22

9,586.15

9,394.42

8,491.45

8,253.60

-97.57

3,376.87

3,668.62

4,207.84

4,938.16

5,999.45

6,530.64

5,995.95

6,016.20

233.90

4,684.89

4,920.83

5,407.79

6,064.38

6,887.85

6,767.81

6,195.75

6,016.20

-97.87

Gross income (annual, current) by age

Aged 15-19 (EUR)
Aged 20-24 (EUR)
Aged 25-29 (EUR)
Aged 30-34 (EUR)
Aged 35-39 (EUR)
Aged 40-44 (EUR)
Aged 45-49 (EUR)
Aged 50-54 (EUR)
Aged 55-59 (EUR)
Aged 60-64 (EUR)
Aged 65+ (EUR)

1,521
2,241
2,973
3,415
3,525
3,364
3,032
2,631
2,290
1,802
1,146

3,236
4,790
6,498
7,664
8,016
7,649
6,887
6,030
5,129
4,012
2,440

3,339
5,017
6,912
8,263
8,718
8,372
7,572
6,632
5,667
4,397
2,683

3,584
5,381
7,441
8,936
9,464
9,130
8,290
7,291
6,252
4,821
2,963

3,942
5,958
8,308
10,070
10,744
10,442
9,546
8,445
7,255
5,592
3,451

4,569
6,919
9,711
11,882
12,793
12,550
11,583
10,315
8,887
6,893
4,296

5,612
8,362
11,652
14,244
15,341
15,079
13,951
12,451
10,754
8,413
5,215

6,389
9,279
12,704
15,375
16,434
16,082
14,835
13,222
11,442
9,000
5,441

5,274
7,661
10,578
12,927
13,912
13,698
12,696
11,365
9,857
7,826
4,652

5,506
7,787
10,571
12,797
13,706
13,477
12,490
11,209
9,770
7,825
4,571

Gross income (annual, constant) by age

Aged 15-19 (EUR)
Aged 20-24 (EUR)
Aged 25-29 (EUR)
Aged 30-34 (EUR)
Aged 35-39 (EUR)
Aged 40-44 (EUR)
Aged 45-49 (EUR)
Aged 50-54 (EUR)
Aged 55-59 (EUR)
Aged 60-64 (EUR)
Aged 65+ (EUR)

3,623
5,340
7,083
8,136
8,398
8,015
7,224
6,269
5,456
4,293
2,731

4,450
6,587
8,934
10,538
11,022
10,517
9,469
8,291
7,052
5,516
3,355

4,530
6,806
9,377
11,211
11,828
11,359
10,272
8,997
7,688
5,965
3,640

4,718
7,084
9,797
11,765
12,460
12,020
10,914
9,599
8,231
6,347
3,901

4,986
7,536
10,508
12,736
13,588
13,206
12,073
10,680
9,176
7,073
4,364

5,534
8,380
11,760
14,390
15,493
15,199
14,028
12,492
10,763
8,349
5,203

6,377
9,502
13,240
16,185
17,432
17,134
15,853
14,148
12,220
9,559
5,926

6,576
9,551
13,076
15,826
16,915
16,553
15,269
13,610
11,777
9,264
5,600

5,432
7,890
10,893
13,313
14,327
14,107
13,075
11,704
10,151
8,059
4,791

5,506
7,787
10,571
12,797
13,706
13,477
12,490
11,209
9,770
7,825
4,571

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.342

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
2,831
Food and non-alcoholic beverages
(EUR million)
1,114
Alcoholic beverages and tobacco (EUR
million)
302
Clothing and footwear (EUR million)
159
Housing (EUR million)
469
Household goods and services (EUR
million)
113
Health goods and medical services
(EUR million)
32
Transport (EUR million)
177
Communications (EUR million)
27
Leisure and recreation (EUR million)
72
Education (EUR million)
19
Hotels and catering (EUR million)
172
Miscellaneous goods and services
(EUR million)
174

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,979

4,656

5,095

5,747

6,526

7,646

8,783

9,002

7,327

7,261

156.52

572

907

962

1,094

1,219

1,343

1,489

1,707

1,544

1,472

32.19

144
154
355

351
314
1,001

379
341
1,053

470
382
1,128

532
427
1,213

566
581
1,472

614
641
1,697

638
452
1,847

608
318
1,692

589
360
1,681

95.04
127.16
258.09

122

229

252

282

326

368

412

397

327

308

172.05

44
190
36
117
15
119

140
494
138
394
53
292

161
588
163
426
61
331

178
653
182
492
66
383

201
783
199
590
72
452

206
1,014
251
642
76
508

228
1,183
316
832
72
591

278
1,391
256
681
69
543

278
905
185
523
60
386

284
893
193
554
59
380

791.75
404.17
626.85
666.17
206.41
120.84

111

343

378

437

512

619

708

742

501

487

179.21

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.343

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

790
396
394
20
53

662
343
319
22
44

586
298
288
12
27

594
303
292
17
30

596
299
297
15
32

608
301
307
15
33

646
323
323
14
36

655
330
325
14
39

656
331
326
13
34

596
288
308
13
32

555
266
289
13
31

-29.82
-32.98
-26.65
-36.13
-40.69

5
3
3

68
38
30

67
36
31

66
34
32

64
35
29

52
29
23

41
21
19

32
19
13

39
20
18

95
59
37

138
82
56

2,510.43
3,181.91
1,910.90

0.7

9.3

10.3

10.0

9.6

7.9

5.9

4.7

5.5

13.8

20.0

2,897.05

0.6

10.0

10.8

10.1

10.4

8.7

6.2

5.4

5.8

16.9

23.6

3,664.98

0.7

8.5

9.7

9.9

8.8

7.1

5.6

3.9

5.3

10.6

16.3

2,210.58

Source: International Labour Organisation/Euromonitor International

294

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Section 3 Country snapshots Estonia

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.344

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

225

55
121
221

51
109
207

52
100
199

54
92
191

56
86
181

47
80
171

47
77
162

48
74
155

49
71
144

50
69
135

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

26
12
13

61
23
37

64
24
39

66
25
41

68
26
42

68
26
42

69
27
42

68
26
42

68
26
42

69
26
43

1.6

0.8

1.7

1.3

1.3

1.6

1.4

1.5

1.5

1.5

8,976
1,136
1,034

9,877
1,139
954

10,235
1,206
1,088

11,793
1,267
1,304

11,546
1,180
1,322

12,612
1,350
1,312

11,345
946
1,253

11,118
900
1,228

10,752
848
1,183

3,396
611

3,885
776

3,988
879

4,324
1,251

4,226
1,085

4,521
1,323

4,309
1,142

4,239
1,113

4,115
1,083

908
143
1,202
546

914
180
1,315
714

854
167
1,358
695

1,133
279
1,279
956

1,148
250
1,339
996

1,343
260
1,378
1,125

1,188
268
1,154
1,085

1,174
262
1,123
1,079

1,142
256
1,070
1,055

26

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

-40.30

170.13

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.345

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
1,047
Bread and cereals (EUR million)
215
Meat (EUR million)
282
Fish and seafood (EUR million)
42
Milk, cheese and eggs (EUR million)
188
Oils and fats (EUR million)
68
Fruit (EUR million)
52
Vegetables (EUR million)
88
Sugar and confectionery (EUR million)
84
Other foods (EUR million)
28

2002

2003

2004

2005

2006

2007

2008

2009

2010

537
112
146
22
96
34
26
43
43
15

850
158
250
38
156
39
42
69
67
31

897
166
261
43
166
39
42
73
70
37

1,016
186
284
49
194
45
57
82
78
41

1,138
199
319
55
215
47
71
107
92
34

1,245
216
353
64
235
46
82
117
97
36

1,379
228
389
68
253
49
91
151
111
40

1,580
261
428
77
327
57
118
154
118
41

1,437
251
416
72
282
52
96
126
102
41

1,367
265
383
64
269
61
89
105
100
32

30.49
22.85
35.61
51.70
43.22
-9.58
71.37
19.33
18.49
12.31

624.25
116.26
183.49
27.56

661.56
122.76
192.59
31.59

751.78
137.69
210.29
35.92

844.23
147.46
236.76
41.05

926.01
160.80
262.20
47.25

1,029.19
170.15
289.97
50.61

1,183.65
195.71
320.32
57.33

1,079.98
188.36
312.43
53.79

1,030.59
199.57
288.47
48.16

54.56
45.50
60.62
79.67

114.39
28.86
31.17
50.83

122.15
28.98
31.02
53.91

143.67
33.29
42.55
60.64

159.26
34.53
52.80
79.20

174.51
34.07
61.00
87.30

188.87
36.20
67.64
113.04

245.05
42.40
88.61
115.70

211.77
38.76
72.46
94.83

203.07
46.17
67.35
78.82

69.63
7.10
102.97
41.33

49.23
22.46

51.30
27.26

57.54
30.19

68.30
24.87

72.44
26.45

83.06
29.65

88.05
30.48

76.65
30.92

75.06
23.92

40.34
33.02

88

225

252

289

339

375

445

432

309

311

150.61

60.78

165.14

185.90

213.82

251.67

279.18

332.26

323.68

232.55

234.69

196.81

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
666.81
370.85
Bread and cereals (EUR per capita)
137.16
77.23
Meat (EUR per capita)
179.60
100.58
Fish and seafood (EUR per capita)
26.80
15.07
Milk, cheese and eggs (EUR per
capita)
119.71
66.63
Oils and fats (EUR per capita)
43.11
23.69
Fruit (EUR per capita)
33.18
17.82
Vegetables (EUR per capita)
55.77
30.04
Sugar and confectionery (EUR per
capita)
53.49
29.64
Other foods (EUR per capita)
17.98
10.14
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
124
Catering consumer expenditure (EUR
per capita)
79.07

% change
1990-2010

1995

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

295

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.346

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
201
95
216
Beer (EUR million)
54
25
71
Spirits (EUR million)
91
43
76
Wine (EUR million)
56
27
69

232
98
67
67

305
99
113
92

339
116
120
103

368
116
130
123

457
137
188
132

476
151
176
150

425
140
174
112

376
130
142
104

86.60
138.46
56.26
85.55

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
128.14
65.64
158.63
170.83
Beer (EUR per capita)
34.59
17.38
52.21
72.24
Spirits (EUR per capita)
57.89
29.95
55.61
49.21
Wine (EUR per capita)
35.66
18.30
50.81
49.37

225.45
73.60
83.42
68.43

251.61
86.00
89.09
76.51

273.62
86.01
96.36
91.25

340.95
102.04
140.28
98.63

356.50
112.92
131.55
112.02

319.65
104.92
130.50
84.23

283.19
97.70
107.13
78.36

121.01
182.42
85.07
119.76

65
35

79
40

82
41

98
47

110
52

127
50

107
47

106
53

58.85
22.53

30

39

41

51

59

76

61

53

126.11

58.30

60.59

72.63

82.27

94.93

80.69

79.71

88.14

29.48

30.06

34.77

38.50

37.69

35.20

39.93

45.13

28.82

30.53

37.86

43.77

57.24

45.49

39.79

167.80

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
67
35
58
Coffee, tea and cocoa (EUR million)
43
22
34
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
23
12
24

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
42.37
23.94
42.40
47.83
Coffee, tea and cocoa (EUR per
capita)
27.51
15.52
25.02
25.88
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 14.86
8.42
17.38
21.96
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.347

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
101
Tobacco consumer expenditure (EUR
per capita)
64.09

49

135

147

166

193

198

157

162

183

213

111.92

34.03

99.26

108.41

122.54

143.22

147.07

117.19

121.40

137.57

160.85

151.00

30.0
45.0
17.9

33.1
45.8
22.9

32.9
46.3
22.1

33.8
50.3
20.4

33.4
50.3
19.7

33.1
50.3
19.0

32.7
50.3
18.3

32.1
49.7
17.7

32.0
49.6
17.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.348

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
44
Personal care consumer expenditure
(EUR per capita)
28.14

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

31

117

132

158

186

205

252

272

192

207

368.28

21.48

85.79

97.71

116.76

138.35

152.50

188.26

203.56

144.14

156.09

454.62

1,112
132
140
218
89
311

1,149
138
143
225
95
318

1,264
147
146
242
103
383

1,414
161
165
263
111
445

1,536
178
173
300
116
487

1,571
181
177
309
119
501

1,445
167
163
281
121
464

850.21
102.50
105.48
166.65
70.35
235.00

937.95
109.33
108.50
179.69
76.58
284.59

1,051.21
119.52
122.68
195.75
82.56
331.00

1,146.23
132.66
129.20
223.92
86.93
363.79

1,176.79
135.74
132.73
231.30
88.89
375.19

1,086.21
125.22
122.35
211.11
91.04
348.57

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EEK million)
1,116
Colour cosmetics (EEK million)
128
Fragrances (EEK million)
140
Hair care (EEK million)
208
Mens grooming (EEK million)
69
Skin care (EEK million)
346

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EEK per capita)
819.81
819.72
Colour cosmetics (EEK per capita)
94.25
97.13
Fragrances (EEK per capita)
102.67
103.55
Hair care (EEK per capita)
152.58
160.53
Mens grooming (EEK per capita)
50.89
65.32
Skin care (EEK per capita)
254.44
229.53
Source: National statistical offices/OECD/Eurostat/Euromonitor International

296

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Section 3 Country snapshots Estonia

Fashion

Table: 3.349

1990

1995

2002

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

243
4
219
15

270
4
245
15

293
6
266
15

401
6
366
19

457
7
414
27

326
3
302
17

234
2
212
15

262
3
238
17

139.05
1.86
149.79
92.00

4
98

6
112

6
135

10
180

9
184

5
125

5
84

4
98

55.42
100.41

199.96
3.15
181.69
11.02

217.36
4.42
197.22
11.08

298.31
4.69
272.18
13.78

340.89
5.36
308.94
20.23

244.41
2.07
226.32
12.49

175.80
1.55
159.54
11.25

197.81
2.11
179.70
12.74

183.13
20.64
195.84
127.40

4.10
82.54

4.63
99.85

7.66
133.69

6.37
137.57

3.53
93.89

3.45
63.08

3.27
73.73

84.08
137.37

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
110
106
219
Clothing materials (EUR million)
3
3
6
Garments (EUR million)
95
93
194
Other clothing (EUR million)
9
8
14
Clothing, cleaning, repair and hire
(EUR million)
3
3
5
Footwear (EUR million)
49
47
96

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
69.87
73.36
160.57
179.15
Clothing materials (EUR per capita)
1.75
1.84
4.77
3.20
Garments (EUR per capita)
60.74
63.94
142.33
161.81
Other clothing (EUR per capita)
5.60
5.70
10.05
11.02
Clothing, cleaning, repair and hire
(EUR per capita)
1.78
1.87
3.42
3.11
Footwear (EUR per capita)
31.06
32.74
70.30
72.27
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.350

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
69
Males (years)
65
Females (years)
75
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.7
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
21.8

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

165.00

261.00

362.45

457.27

516.51

623.00

836.81

924.00

1,008.89

1,089.29

89.8

77.1

77.1

76.0

76.9

73.7

76.5

76.3

76.4

76.3

10.2

22.9

22.9

24.0

23.1

26.3

23.5

23.7

23.6

23.7

68
62
74

71
65
77

71
66
77

72
66
78

73
67
78

73
67
79

73
67
79

74
69
80

74
69
80

74
69
80

7.21
7.27
7.10

11.4

13.3

13.6

14.4

14.7

15.1

15.5

15.9

16.2

16.6

54.99

24.5

28.9

28.8

28.4

28.6

28.8

28.9

28.9

28.9

28.9

32.90

267
92

269
98

286
104

326
118

351
122

389
130

404
131

389
126

384
121

95
37
17

86
39
18

91
40
19

103
45
22

116
48
26

136
50
29

145
52
29

140
52
28

141
53
27

111

116

122

140

153

167

174

152

149

211.83
77.18

242.30
87.43

260.77
90.42

290.30
96.68

302.40
98.34

292.23
94.71

289.70
90.91

67.32
29.78
13.97

76.65
33.39
16.37

86.35
35.46
19.02

101.27
37.60
21.37

108.42
38.90
21.68

105.26
38.94
20.96

105.98
40.20
20.67

90.03

103.70

114.11

124.74

130.31

114.37

112.18

Consumer health (selected) retail sales by category

Consumer health retail sales (EEK
million)
Analgesics (EEK million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EEK million)
Digestive Remedies (EEK million)
Medicated Skin Care (EEK million)
Vitamins and Dietary Supplements
(EEK million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EEK
per capita)
195.85
198.16
Analgesics (EEK per capita)
67.41
72.23
Cough, Cold and Allergy (Hay Fever)
Remedies (EEK per capita)
70.09
63.52
Digestive Remedies (EEK per capita)
27.25
28.72
Medicated Skin Care (EEK per capita)
12.47
13.08
Vitamins and Dietary Supplements
(EEK per capita)
81.58
85.42
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.351

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
1
Cinema attendances
Cinema attendances (million)

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
4
Package holidays consumer
expenditure (EUR per capita)
2.38

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

80
16

261
93

271
104

280
112

286
119

308
125

320
130

328
134

335
138

341
141

22,415.51

31

31

32

40

51

80

52

40

58

1,445.18

4.13

22.95

23.00

23.73

29.96

37.84

59.58

38.83

29.99

43.51

1,730.08

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
48
31
67
Hotels and other accommodation
consumer expenditure (EUR per capita) 30.51
21.65
49.29

78

94

113

133

146

111

76

69

43.69

57.85

69.85

83.69

98.72

108.76

82.81

57.18

51.92

70.19

Source: Euromonitor International from Council of Europe

www.euromonitor.com

297

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.352

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

5.0

11.0

20.3

29.8

36.6

47.6

54.4

62.0

66.4

10.1

11.1

12.0

13.0

13.1

14.1

13.8

13.4

13.4

3.4

6.1

9.9

14.3

24.0

29.0

36.8

44.3

51.0

3.6

6.2

6.3

6.3

6.4

6.4

6.4

6.4

6.4

6.4

4.4

58.3

67.9

72.8

80.0

83.0

87.0

90.0

92.3

93.9

40

564

613

718

828

854

889

947

972

987

CD player and DVD player/recorder households

CD player households (% of
households)
0.2
4.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
Mobile telephone households
Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

7,533.56

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.353

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

22.1

29.0

37.9

39.8

41.6

43.6

47.0

48.0

49.6

51.2

52.6

66

150

161

177

202

240

248

346

290

320

1,402.30

10

10

10

15

14

34

26

31

1,494.84

40

93

95

103

117

138

148

186

157

181

1,327.69

12

18

21

24

28

26

45

40

37

13,083.27

19

36

38

44

51

60

60

81

68

71

1,010.08

110.46

118.56

130.78

150.06

178.76

185.33

258.93

217.88

241.20

1,679.30

7.17

7.18

6.30

7.41

11.01

10.72

25.18

19.33

23.53

1,788.90

68.31

69.87

75.91

86.74

102.67

110.44

139.53

117.89

136.45

1,590.93

8.69

13.50

15.76

17.96

20.66

19.14

33.75

29.72

27.81

15,514.03

26.28

28.02

32.82

37.95

44.42

45.03

60.47

50.94

53.42

1,214.76

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
21
Rail travel consumer expenditure
(EUR million)
2
Buses, coaches and taxis consumer
expenditure (EUR million)
13
Air travel consumer expenditure (EUR
million)
0
Other travel consumer expenditure
(EUR million)
6

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
13.56
45.77
Rail travel consumer expenditure
(EUR per capita)
1.25
4.16
Buses, coaches and taxis consumer
expenditure (EUR per capita)
8.07
27.61
Air travel consumer expenditure (EUR
per capita)
0.18
0.59
Other travel consumer expenditure
(EUR per capita)
4.06
13.40

138.12

Source: Euromonitor International from national statistics

Money

Table: 3.354

1990
Annual savings and savings ratio
Annual savings (EUR million)
23
Savings ratio (% of disposable
income)
0.8

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

173

-24

-186

-372

-400

-613

-433

22

984

1,015

4,328.56

8.8

-0.6

-4.1

-7.5

-7.1

-9.2

-5.4

0.2

12.3

12.7

1,470.85

885

1,864

3,199

5,065

7,776

11,395

15,413

12,583

13,576

558

1,077

1,863

3,252

5,368

7,695

9,101

7,619

8,423

327

787

1,335

1,813

2,408

3,700

6,312

4,964

5,153

957

1,003

1,061

1,143

1,260

1,337

1,397

1,483

1,540

155

186

233

266

344

421

445

494

504

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

298

Euromonitor International 2011

Section 3 Country snapshots Finland

Finland

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.355

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

186
387
258
433
331
629
1,023
1,321
662

196
382
265
457
311
572
992
1,453
720

170
371
264
455
330
594
891
1,590
787

168
364
265
453
332
596
881
1,594
799

168
356
264
451
332
594
872
1,619
813

170
349
262
451
330
591
864
1,632
831

172
345
256
455
324
589
857
1,640
841

175
343
251
458
321
591
851
1,636
869

176
344
243
463
320
594
847
1,622
875

178
345
238
463
324
598
846
1,606
892

180
348
234
460
329
599
854
1,585
910

% change
1990-2010
-3.20
-9.98
-9.11
6.34
-0.65
-4.82
-16.58
19.98
37.58

Source: National statistical offices/Euromonitor International

People

Table: 3.356

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
4,974
0-14 yrs (000)
962
15-64 yrs (000)
3,350
65+ yrs (000)
662

5,099
972
3,407
720

5,195
932
3,476
787

5,206
927
3,481
799

5,220
920
3,486
813

5,237
915
3,491
831

5,256
907
3,508
841

5,277
901
3,507
869

5,300
895
3,531
875

5,326
891
3,543
892

5,351
888
3,553
910

7.58
-7.68
6.04
37.58

Male population by age at January 1st

Male population by age at January
1st (000)
2,413
0-14 yrs (000)
492
15-64 yrs (000)
1,687
65+ yrs (000)
234

2,482
497
1,721
264

2,538
476
1,757
305

2,545
473
1,759
312

2,553
470
1,762
321

2,562
467
1,765
331

2,572
463
1,773
337

2,584
460
1,773
351

2,597
457
1,785
356

2,612
455
1,791
365

2,625
454
1,796
375

8.80
-7.75
6.46
60.49

Female population by age at January 1st

Female population by age at January
1st (000)
2,562
0-14 yrs (000)
470
15-64 yrs (000)
1,663
65+ yrs (000)
428

2,617
476
1,686
455

2,657
456
1,719
482

2,661
454
1,721
486

2,667
450
1,724
492

2,675
448
1,727
500

2,683
444
1,735
504

2,693
441
1,734
518

2,704
438
1,746
520

2,715
436
1,752
527

2,726
435
1,757
535

6.43
-7.62
5.61
25.06

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,046
365
329
2,358

1,980
452
313
2,450

1,979
461
310
2,456

1,977
469
308
2,466

1,977
478
306
2,476

1,979
485
305
2,487

1,982
493
304
2,499

1,986
500
303
2,511

1,992
507
303
2,525

1,998
513
303
2,538

-4.38
74.55
-9.61
12.48

5
3

5
3

6
3

6
3

6
2

6
2

6
2

6
2

6
2

15.71
-9.86

31

32

32

32

32

32

33

32

32

13.02

29

29

30

30

30

30

30

30

30

12.11

3,226
1,980

3,241
1,978

3,257
1,980

3,276
1,979

3,294
1,983

3,316
1,985

3,336
1,990

3,357
1,994

18.81
-7.19

17

17

17

17

17

17

18

18

7.84

559,716
221,597
199,823
181,890
174,618
124,588
97,968
87,821
81,110
75,895

560,025
224,893
201,280
183,638
174,675
126,010
98,100
88,765
82,193
75,966

560,242
228,188
202,720
185,376
174,702
127,427
98,217
89,704
83,274
76,024

564,521
235,019
206,368
189,711
175,354
130,178
98,766
90,960
84,739
76,185

565,505
238,492
207,733
191,832
175,433
131,514
99,001
91,122
85,458
76,211

566,631
241,881
209,080
193,881
175,570
132,809
99,257
91,267
86,144
76,242

567,902
245,188
210,409
195,881
175,768
134,077
99,532
91,409
86,812
76,279

569,277
248,410
211,712
197,824
176,005
135,306
99,821
91,541
87,460
76,321

16.27
47.12
23.60
30.12
10.63
34.94
7.21
14.58
25.75
-0.29

2,089
294
335
2,256

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
5
Divorce rates (per 000 population)
3
3
First marriage: average age of men
(years)
29
30
First marriage: average age of women
(years)
27
27

Urban and rural population, and population density

Urban population (000)
2,826
2,949
3,191
Rural population (000)
2,149
2,150
2,004
Population density (persons per sq
km)
16
17
17
Population of major cities
Helsinki (Number)
Espoo (Number)
Tampere (Number)
Vantaa (Number)
Turku (Number)
Oulu (Number)
Lahti (Number)
Kuopio (Number)
Jyvaskyla (Number)
Pori (Number)

489,615
168,851
171,293
152,030
159,093
100,275
93,111
79,891
69,549
76,539

517,431
187,088
180,492
163,946
163,487
107,341
94,575
83,830
73,148
76,460

556,036
216,675
197,136
179,792
173,163
122,336
97,232
86,996
79,836
75,738

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

299

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.357

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
2,037
2,181
Over US$5,000 (000)
2,034
2,178
Over US$15,000 (000)
1,902
2,052
Over US$35,000 (000)
689
837
Over US$55,000 (000)
144
206

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,354
2,346
2,098
718
204

2,377
2,374
2,253
1,142
374

2,403
2,401
2,319
1,418
544

2,429
2,427
2,344
1,457
573

2,454
2,452
2,376
1,535
640

2,482
2,480
2,424
1,780
884

2,507
2,506
2,462
1,949
1,108

2,531
2,529
2,480
1,907
1,037

2,553
2,552
2,500
1,912
1,034

25.36
25.46
31.46
177.41
617.76

Households by number of persons

1 person (000)
646
2 persons (000)
598
3 persons (000)
332
4 persons (000)
300
5 persons (000)
113
6+ persons (000)
47

755
658
328
282
111
47

886
750
314
255
104
45

900
768
311
252
102
44

916
788
308
249
100
43

931
808
304
246
99
41

945
826
302
244
98
40

961
845
299
241
96
39

976
864
296
239
95
38

989
880
294
237
94
37

1,002
896
291
235
93
36

55.01
49.92
-12.34
-21.84
-17.65
-23.32

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

646
523
683
161
24

755
551
625
170
79

886
657
586
171
54

900
672
580
169
56

916
686
574
167
60

931
701
567
164
66

945
719
558
162
70

961
740
546
161
74

976
757
538
160
78

989
774
530
158
79

1,002
792
522
156
81

55.01
51.55
-23.59
-2.94
241.66

1,451
502
949
527
59

1,412
507
905
594
175

1,494
575
919
633
227

1,476
574
902
664
237

1,446
568
878
708
249

1,416
563
853
753
260

1,397
562
834
789
268

1,389
567
823
818
274

1,388
573
814
840
280

1,390
582
808
856
285

1,394
591
803
868
291

-3.95
17.74
-15.42
64.84
393.81

862

890

941

943

945

948

950

953

955

957

957

11.12

240
866
69

273
942
76

326
1,013
74

334
1,022
78

343
1,031
83

352
1,041
88

360
1,050
93

369
1,061
98

378
1,070
103

387
1,079
109

395
1,087
114

64.50
25.56
64.19

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

1,002
661
6
137
123

1,298
841
6
162
170

1,656
1,044
4
178
237

1,845
1,158
4
193
267

1,869
1,168
4
191
274

1,929
1,201
3
193
286

2,075
1,287
3
202
312

2,173
1,342
2
206
330

2,516
1,547
2
233
387

2,460
1,511
2
227
379

2,616
1,599
2
234
408

161.12
141.90
-66.58
70.49
231.71

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

90.0
33.0
78.0
52.0
8.0
96.0
94.0
34.9
90.2
80.0

95.0
41.0
83.0
72.0
19.0
97.0
91.0
37.1
93.0
83.0

96.0
51.7
87.6
85.5
52.2
97.1
69.0
47.3
95.5
87.6

95.9
52.9
88.1
86.9
58.0
97.1
64.0
48.8
95.8
87.8

95.7
53.5
88.6
88.1
60.6
97.2
60.6
50.3
96.0
87.9

95.4
53.9
88.9
89.3
63.2
97.3
53.8
51.7
96.3
88.0

95.0
54.0
89.0
90.0
64.0
97.3
47.0
53.2
96.5
88.0

95.1
54.3
89.2
90.7
68.2
97.4
42.1
54.6
96.8
88.3

95.1
54.7
89.5
91.5
72.5
97.4
37.9
56.1
97.0
88.6

95.2
55.0
89.7
92.2
76.6
97.5
33.6
57.6
97.2
88.9

95.2
55.3
89.8
92.9
80.3
97.5
29.6
59.0
97.4
89.1

5.75
67.56
15.19
78.57
903.81
1.57
-68.56
69.04
7.91
11.41

1,617
656
489
260
139
53
20

1,640
657
504
264
141
55
20

1,691
657
551
266
141
56
20

1,726
659
581
268
142
57
20

1,768
660
618
269
143
57
20

1,789
664
631
272
144
57
20

1,806
665
642
273
149
57
21

1,813
665
647
274
150
57
21

1,817
664
649
275
151
58
21

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Households by type of dwelling
Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)

Pet population
Pet population (000 animals)
Cat (000s of animals)
Dog (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

300

Euromonitor International 2011

Section 3 Country snapshots Finland

Income

Table: 3.358

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
15,306.82
16,529.14
Gross income (annual, constant) (EUR
per capita)
19,813.12
19,696.59
Disposable income (annual, current)
(EUR per capita)
9,760.00
10,511.00
Disposable income (annual, constant)
(EUR per capita)
12,633.33
12,525.21

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

22,377.90

23,091.28

24,002.57

24,745.97

25,711.91

27,138.95

28,503.81

28,494.94

29,573.86

93.21

24,229.69

24,838.56

25,836.94

26,557.57

27,267.19

28,190.09

28,577.96

28,705.30

29,573.86

49.26

14,302.10

15,026.04

15,756.75

16,042.63

16,662.29

17,638.39

18,571.51

18,977.29

19,680.56

101.64

15,485.61

16,163.04

16,960.94

17,217.07

17,670.17

18,321.56

18,619.82

19,117.39

19,680.56

55.78

Gross income (annual, current) by age

Aged 15-19 (EUR)
5,463
Aged 20-24 (EUR)
12,315
Aged 25-29 (EUR)
18,200
Aged 30-34 (EUR)
22,087
Aged 35-39 (EUR)
24,489
Aged 40-44 (EUR)
25,810
Aged 45-49 (EUR)
26,181
Aged 50-54 (EUR)
25,484
Aged 55-59 (EUR)
23,373
Aged 60-64 (EUR)
20,080
Aged 65+ (EUR)
14,504

6,615
13,758
19,859
23,692
26,124
27,437
27,763
26,987
24,837
21,303
15,560

10,814
19,372
26,269
30,743
33,243
34,587
35,022
34,520
32,947
29,801
23,934

11,519
20,067
27,134
31,702
34,197
35,445
35,797
35,299
33,777
30,657
24,889

11,895
20,730
28,137
32,932
35,473
36,685
37,015
36,570
35,055
32,028
25,995

11,815
20,964
28,788
33,877
36,646
37,838
38,162
37,790
36,331
33,390
27,092

11,869
21,331
29,542
34,998
38,053
39,289
39,611
39,333
37,998
35,151
28,515

12,895
22,715
31,072
36,743
39,958
41,179
41,508
41,320
40,085
37,401
30,384

15,608
25,753
33,618
38,703
41,467
42,408
42,686
42,541
41,335
38,461
31,268

13,945
23,797
32,092
37,688
40,898
41,903
42,138
42,112
41,122
38,352
31,508

14,722
24,909
33,542
39,245
42,494
43,609
43,830
43,807
42,783
39,794
32,766

169.46
102.27
84.30
77.68
73.52
68.97
67.41
71.90
83.05
98.18
125.92

Gross income (annual, constant) by age

Aged 15-19 (EUR)
7,608
Aged 20-24 (EUR)
17,148
Aged 25-29 (EUR)
25,343
Aged 30-34 (EUR)
30,756
Aged 35-39 (EUR)
34,101
Aged 40-44 (EUR)
35,940
Aged 45-49 (EUR)
36,457
Aged 50-54 (EUR)
35,487
Aged 55-59 (EUR)
32,547
Aged 60-64 (EUR)
27,961
Aged 65+ (EUR)
20,197

8,273
17,206
24,838
29,631
32,673
34,315
34,723
33,752
31,063
26,644
19,460

12,062
21,607
29,299
34,290
37,078
38,577
39,062
38,503
36,748
33,239
26,696

12,737
22,187
30,000
35,051
37,810
39,190
39,579
39,028
37,345
33,896
27,518

13,127
22,877
31,052
36,343
39,147
40,485
40,849
40,358
38,687
35,345
28,688

12,958
22,992
31,573
37,154
40,192
41,498
41,854
41,446
39,846
36,620
29,713

12,817
23,034
31,900
37,792
41,091
42,425
42,774
42,473
41,031
37,958
30,792

13,584
23,928
32,731
38,704
42,092
43,378
43,724
43,526
42,225
39,398
32,007

15,799
26,068
34,029
39,176
41,974
42,927
43,208
43,062
41,840
38,931
31,650

14,114
24,086
32,481
38,145
41,394
42,411
42,649
42,623
41,621
38,818
31,890

14,722
24,909
33,542
39,245
42,494
43,609
43,830
43,807
42,783
39,794
32,766

93.50
45.26
32.35
27.60
24.61
21.34
20.23
23.44
31.45
42.32
62.24

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.359

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
43,440
Food and non-alcoholic beverages
(EUR million)
7,098
Alcoholic beverages and tobacco (EUR
million)
2,851
Clothing and footwear (EUR million)
2,439
Housing (EUR million)
7,918
Household goods and services (EUR
million)
2,336
Health goods and medical services
(EUR million)
1,277
Transport (EUR million)
6,296
Communications (EUR million)
625
Leisure and recreation (EUR million)
4,850
Education (EUR million)
123
Hotels and catering (EUR million)
3,321
Miscellaneous goods and services
(EUR million)
4,306

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

48,241

69,423

72,238

74,852

77,807

82,315

86,992

91,442

90,095

93,843

116.03

7,442

8,647

9,024

9,166

9,403

9,808

10,458

11,405

11,150

11,691

64.70

2,921
2,227
11,939

4,050
3,220
17,417

4,151
3,408
18,360

3,914
3,585
19,027

3,928
3,780
19,686

4,058
4,026
20,601

4,198
4,302
21,506

4,381
4,489
22,843

4,863
4,240
22,154

4,531
4,329
23,647

58.93
77.48
198.65

2,141

3,364

3,590

3,868

4,157

4,423

4,751

4,925

4,811

4,968

112.68

1,638
5,920
783
5,108
229
3,397

2,817
8,484
2,301
7,732
315
4,355

2,954
9,276
2,347
8,087
322
4,625

3,138
9,427
2,460
8,605
351
4,953

3,375
9,917
2,190
9,115
334
5,271

3,571
10,215
2,198
9,967
361
5,535

3,852
10,180
2,239
10,644
385
5,843

4,120
10,709
2,222
10,934
402
6,072

4,052
9,678
2,793
10,996
252
5,761

4,275
10,723
2,545
11,299
417
6,198

234.73
70.32
307.24
132.96
239.05
86.64

4,496

6,722

6,094

6,359

6,651

7,553

8,633

8,942

9,344

9,220

114.11

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.360

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,494
1,313
1,181
62
126

2,137
1,130
1,007
63
115

2,394
1,251
1,143
92
168

2,384
1,246
1,138
97
169

2,385
1,248
1,137
98
169

2,420
1,260
1,160
98
171

2,466
1,288
1,178
103
175

2,511
1,310
1,201
105
184

2,530
1,314
1,216
107
182

2,457
1,255
1,202
107
180

2,460
1,250
1,210
106
179

-1.37
-4.80
2.45
71.53
42.06

82
49
33

383
205
178

238
122
116

235
124
111

229
118
111

220
111
109

204
101
103

184
90
94

173
85
87

221
122
99

225
124
101

173.79
152.50
205.41

3.2

15.2

9.0

9.0

8.8

8.3

7.6

6.8

6.4

8.2

8.4

162.73

3.6

15.4

8.9

9.1

8.6

8.1

7.3

6.4

6.1

8.9

9.0

150.34

2.7

15.0

9.2

8.9

8.9

8.6

8.0

7.3

6.7

7.6

7.7

182.88

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

301

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.361

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

88
389
418

107
387
455

140
393
493

138
393
497

139
388
426

137
382
431

140
372
433

143
365
433

144
357
431

147
351
428

150
349
421

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

% change
1990-2010
70.70
-10.32
0.66

163
80
83

205
96
109

284
130
154

292
136
156

300
140
160

306
142
164

309
142
167

309
142
167

310
142
168

310
142
168

311
142
169

90.65
78.46
102.32

1.0

1.7

2.4

2.5

2.6

2.8

3.7

3.3

3.7

3.8

3.8

282.65

38,623
2,663
4,647

38,645
2,860
4,826

39,270
2,811
4,985

40,625
2,943
4,957

40,472
2,616
5,445

43,370
3,009
6,387

60,075
4,728
10,268

45,467
3,607
7,994

46,031
3,719
8,283

8,861
2,841

8,827
3,083

8,992
3,439

9,454
3,555

9,451
3,520

9,854
3,806

15,676
7,034

11,993
5,458

12,281
5,678

8,253
905
8,226
2,227

8,154
918
7,413
2,564

8,329
893
7,442
2,379

8,483
873
7,997
2,363

8,365
912
7,743
2,420

8,638
920
8,351
2,405

9,080
1,352
9,063
2,874

6,610
1,027
6,650
2,128

6,410
1,041
6,525
2,094

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.362

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (EUR
million)
6,520
6,650
Bread and cereals (EUR million)
1,177
1,191
Meat (EUR million)
1,808
1,595
Fish and seafood (EUR million)
252
297
Milk, cheese and eggs (EUR million)
1,226
1,271
Oils and fats (EUR million)
315
214
Fruit (EUR million)
448
527
Vegetables (EUR million)
550
675
Sugar and confectionery (EUR million)
601
704
Other foods (EUR million)
143
176

7,856
1,424
1,775
342
1,492
199
673
914
817
220

8,193
1,517
1,796
368
1,583
202
687
941
863
235

8,363
1,572
1,798
370
1,636
205
708
977
861
235

8,559
1,613
1,842
381
1,643
200
733
1,020
884
243

8,894
1,664
1,930
416
1,714
210
747
1,050
910
253

9,505
1,730
2,078
459
1,782
218
844
1,196
923
272

10,418
1,919
2,274
467
2,088
258
883
1,260
977
293

10,300
1,930
2,354
450
2,071
266
830
1,180
924
296

10,723
1,986
2,305
489
2,149
238
918
1,329
1,010
299

64.47
68.72
27.47
94.13
75.31
-24.58
104.97
141.69
68.13
108.91

1,573.67
291.38
344.97
70.68

1,602.19
301.16
344.46
70.88

1,634.45
308.02
351.75
72.76

1,692.30
316.62
367.23
79.15

1,801.18
327.87
393.82
86.99

1,965.48
362.06
429.00
88.06

1,933.76
362.28
441.87
84.45

2,003.83
371.09
430.66
91.42

52.88
56.84
18.49
80.45

304.05
38.80
131.96
180.74

313.43
39.27
135.64
187.17

313.75
38.19
139.98
194.78

326.13
39.96
142.13
199.79

337.72
41.31
159.95
226.66

393.93
48.65
166.51
237.79

388.81
49.89
155.82
221.59

401.63
44.40
171.59
248.40

62.96
-29.89
90.53
124.66

165.76
45.14

164.95
45.02

168.81
46.40

173.15
48.14

174.92
51.55

184.23
55.25

173.38
55.49

188.83
55.82

56.29
94.19

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,310.72
1,304.24
1,512.25
Bread and cereals (EUR per capita)
236.61
233.59
274.11
Meat (EUR per capita)
363.46
312.82
341.68
Fish and seafood (EUR per capita)
50.66
58.25
65.83
Milk, cheese and eggs (EUR per
capita)
246.46
249.28
287.20
Oils and fats (EUR per capita)
63.32
41.97
38.31
Fruit (EUR per capita)
90.06
103.36
129.55
Vegetables (EUR per capita)
110.57
132.39
175.94
Sugar and confectionery (EUR per
capita)
120.82
138.07
157.27
Other foods (EUR per capita)
28.75
34.52
42.35
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
3,074
Catering consumer expenditure (EUR
per capita)
617.97

3,144

4,055

4,296

4,604

4,891

5,118

5,402

5,598

5,359

5,735

86.57

616.62

780.57

825.15

882.04

934.00

973.82

1,023.78

1,056.19

1,006.12

1,071.70

73.42

Source: National statistical offices/OECD/Eurostat/Euromonitor International

302

Euromonitor International 2011

Section 3 Country snapshots Finland

Drinking

Table: 3.363

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
1,938
1,942
2,840
Beer (EUR million)
885
867
1,228
Spirits (EUR million)
699
598
664
Wine (EUR million)
353
476
948

2,937
1,263
656
1,017

2,689
1,152
572
966

2,673
1,139
540
994

2,776
1,177
532
1,067

2,913
1,230
527
1,156

3,087
1,296
526
1,264

3,373
1,427
629
1,317

3,179
1,335
544
1,299

64.03
50.88
-22.13
268.04

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
389.60
380.88
546.69
564.12
Beer (EUR per capita)
177.91
170.04
236.39
242.59
Spirits (EUR per capita)
140.52
117.28
127.82
126.00
Wine (EUR per capita)
70.96
93.36
182.49
195.34

515.16
220.70
109.58
185.07

510.44
217.51
103.12
189.82

528.20
223.95
101.23
203.02

552.07
233.11
99.88
219.08

582.31
244.58
99.19
238.54

633.19
267.92
118.08
247.19

594.01
249.52
101.72
242.78

52.47
40.25
-27.61
242.11

831
206

803
210

844
233

914
259

953
276

986
306

851
247

967
285

67.66
18.63

625

593

611

655

677

680

603

684

102.87

153.84

161.17

173.91

180.61

185.93

159.75

180.77

55.84

40.23

44.49

49.28

52.31

57.70

46.34

53.20

10.27

113.61

116.68

124.63

128.30

128.23

113.22

127.76

88.58

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
577
792
791
Coffee, tea and cocoa (EUR million)
240
353
206
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
337
439
586

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
115.99
155.33
152.26
159.61
Coffee, tea and cocoa (EUR per
capita)
48.25
69.23
39.65
39.57
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 67.75
86.10
112.80
120.05
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.364

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
913
Tobacco consumer expenditure (EUR
per capita)
183.54

979

1,210

1,214

1,225

1,255

1,281

1,285

1,294

1,491

1,352

48.12

192.01

232.92

233.18

234.69

239.66

243.74

243.53

244.20

279.88

252.70

37.68

22.0
27.5
16.9

21.9
26.5
17.6

22.0
26.2
18.1

21.7
25.9
17.8

21.8
25.6
18.2

20.8
25.3
16.6

20.3
24.9
16.0

20.1
24.7
15.8

20.0
24.6
15.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.365

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
832
Personal care consumer expenditure
(EUR per capita)
167.26

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

884

1,345

1,417

1,489

1,557

1,666

1,766

1,858

2,030

1,942

133.39

173.38

258.91

272.17

285.26

297.33

317.00

334.69

350.55

381.15

362.85

116.94

630
91
26
159
33
153

649
97
25
162
36
160

687
104
28
167
38
174

735
113
31
173
41
195

780
122
34
179
44
215

786
124
35
181
46
211

780
123
34
182
46
206

124.32
18.53
4.85
31.10
6.83
30.68

131.11
19.80
5.41
31.80
7.28
33.31

139.76
21.49
5.89
32.85
7.86
37.13

147.74
23.17
6.36
33.85
8.41
40.76

148.20
23.33
6.52
34.22
8.70
39.75

146.50
23.10
6.43
34.10
8.66
38.72

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
608
Colour cosmetics (EUR million)
84
Fragrances (EUR million)
24
Hair care (EUR million)
155
Mens grooming (EUR million)
33
Skin care (EUR million)
147

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
117.06
121.00
Colour cosmetics (EUR per capita)
16.18
17.57
Fragrances (EUR per capita)
4.71
4.98
Hair care (EUR per capita)
29.90
30.45
Mens grooming (EUR per capita)
6.42
6.40
Skin care (EUR per capita)
28.33
29.36
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.366

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
2,043
1,867
2,671
Clothing materials (EUR million)
64
45
38
Garments (EUR million)
1,826
1,675
2,409
Other clothing (EUR million)
130
124
189
Clothing, cleaning, repair and hire
(EUR million)
24
23
35
Footwear (EUR million)
396
360
548

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

2,849
36
2,572
204

2,996
34
2,706
216

3,168
31
2,864
230

3,376
28
3,054
247

3,610
25
3,269
267

3,768
21
3,413
281

3,531
22
3,197
262

3,616
20
3,275
270

76.99
-68.67
79.36
107.43

38
559

40
589

43
611

46
649

50
691

53
722

49
710

50
714

108.85
80.24

573.98
6.51
518.42
41.38

604.97
5.92
546.92
43.92

642.36
5.33
581.10
47.00

684.16
4.74
619.53
50.60

710.91
3.96
643.97
52.99

662.90
4.11
600.31
49.14

675.69
3.75
612.00
50.39

64.52
-70.88
66.72
92.82

7.66
112.84

8.21
116.68

8.75
123.49

9.48
130.96

9.99
136.15

9.16
133.21

9.37
133.38

94.13
67.54

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
410.70
366.17
514.16
547.22
Clothing materials (EUR per capita)
12.87
8.83
7.31
6.91
Garments (EUR per capita)
367.08
328.51
463.72
494.02
Other clothing (EUR per capita)
26.13
24.32
36.38
39.18
Clothing, cleaning, repair and hire
(EUR per capita)
4.82
4.51
6.74
7.30
Footwear (EUR per capita)
79.61
70.61
105.49
107.37
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.367

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,166.00

2,026.00

2,029.00

2,558.86

2,958.88

3,163.88

3,296.71

3,808.96

4,282.00

4,681.33

5,027.49

132.11

80.9

72.0

72.3

72.5

73.0

73.5

74.6

74.5

74.2

74.5

74.8

-7.59

19.1

28.0

27.7

27.5

27.0

26.5

25.4

25.5

25.8

25.5

25.2

32.14

Healthy life expectancy at birth

Total population (years)
75
Males (years)
71
Females (years)
79

76
73
80

78
75
82

78
75
82

79
75
82

79
76
83

79
76
83

79
76
83

80
76
83

80
77
83

80
77
84

7.18
8.43
6.00

10.4

11.8

12.8

14.0

14.1

14.3

15.0

15.4

15.7

16.1

91.46

33.7

33.5

32.2

31.3

35.0

33.4

33.8

34.6

34.5

34.8

18.84

215
57

222
59

229
61

243
65

252
68

264
71

270
73

277
75

288
78

54
36
32

54
37
32

53
40
33

55
43
34

57
46
36

58
48
37

58
49
37

60
52
37

61
56
37

100

103

107

110

114

117

120

122

126

42.73
11.30

43.91
11.75

46.37
12.48

47.99
12.94

50.00
13.40

51.01
13.74

52.04
14.10

53.80
14.55

10.42
7.11
6.22

10.15
7.62
6.30

10.56
8.21
6.58

10.77
8.66
6.76

10.97
9.15
6.93

10.99
9.29
6.92

11.21
9.67
6.89

11.41
10.45
6.96

19.82

20.41

21.08

21.64

22.16

22.63

22.98

23.59

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
8.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
29.3

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
41.40
Analgesics (EUR per capita)
10.90
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
10.46
Digestive Remedies (EUR per capita)
6.93
Medicated Skin Care (EUR per capita)
6.14
Vitamins and Dietary Supplements
(EUR per capita)
19.27
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.368

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

829
153

1,032
380

1,097
405

1,186
445

1,246
490

1,318
532

1,372
568

1,409
596

1,436
618

1,461
638

113.69
33,067.11

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
734
521
Package holidays consumer
expenditure (EUR per capita)
147.56
102.18

758

781

874

941

1,047

1,115

1,164

1,307

1,185

61.43

145.91

150.01

167.44

179.70

199.22

211.31

219.69

245.32

221.42

50.06

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
247
253
300
Hotels and other accommodation
consumer expenditure (EUR per capita) 49.65
49.62
57.75

328

349

380

418

441

474

402

462

87.10

63.00

66.86

72.57

79.53

83.58

89.38

75.48

86.36

73.92

1990
Satellite TV and Cable TV households
Cable TV households (000)
684
Satellite TV households (000)
2
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

304

Euromonitor International 2011

Section 3 Country snapshots Finland

Consumer Technology

Table: 3.369

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

6.2

12.4

21.3

36.1

52.9

62.9

66.1

73.7

78.8

64.6

63.1

64.8

64.1

63.8

62.8

62.4

61.7

61.1

8.5

19.0

28.8

38.1

54.0

64.6

72.3

77.8

81.7

CD player and DVD player/recorder households

CD player households (% of
households)
11.1
38.0
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

451.95

Video game console households

Video game console households (% of
households)
9.0

13.0

16.1

16.8

17.3

17.9

18.6

18.7

18.5

18.5

18.4

103.01

Mobile telephone households

Mobile telephone households (% of
households)

7.0

18.0

88.2

92.0

92.0

92.0

92.0

92.0

92.1

92.3

92.5

1,221.13

Internet users
Internet users (000)

20

710

3,246

3,608

3,784

3,906

4,193

4,268

4,438

4,393

4,597

22,884.49

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.370

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

66.0

69.0

72.4

75.0

75.6

74.9

72.0

72.7

73.3

73.9

74.6

1,486

1,523

1,579

1,691

1,756

1,896

2,010

1,831

2,024

97.85

346

361

380

414

437

479

516

446

521

174.36

1,009

1,031

1,065

1,137

1,177

1,266

1,337

1,232

1,346

85.95

98

97

97

100

100

103

105

109

104

9.74

32

34

37

40

43

48

52

44

53

279.50

292.53

302.51

322.92

334.12

359.33

379.22

343.78

378.21

83.91

69.34

72.80

79.06

83.15

90.78

97.30

83.70

97.41

155.03

198.03

204.03

217.13

223.95

239.93

252.31

231.30

251.58

72.85

18.63

18.58

19.10

19.03

19.52

19.80

20.55

19.48

2.01

6.53

7.09

7.64

8.18

9.10

9.81

8.22

9.93

252.77

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
1,023
1,132
Rail travel consumer expenditure
(EUR million)
190
233
Buses, coaches and taxis consumer
expenditure (EUR million)
724
787
Air travel consumer expenditure (EUR
million)
95
93
Other travel consumer expenditure
(EUR million)
14
19

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
205.65
222.02
286.05
Rail travel consumer expenditure
(EUR per capita)
38.20
45.70
66.60
Buses, coaches and taxis consumer
expenditure (EUR per capita)
145.55
154.35
194.23
Air travel consumer expenditure (EUR
per capita)
19.10
18.24
18.86
Other travel consumer expenditure
(EUR per capita)
2.81
3.73
6.16

12.97

Source: Euromonitor International from national statistics

Money

Table: 3.371

1990
Annual savings and savings ratio
Annual savings (EUR million)
4,687
Savings ratio (% of disposable
income)
9.7

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,581

5,154

6,254

7,586

6,431

5,513

6,249

7,181

11,154

11,632

148.18

10.4

6.9

8.0

9.2

7.7

6.3

6.7

7.3

11.0

11.0

14.41

88,730

89,717

98,333

115,889

133,211

143,252

158,481

183,893

207,200

36,857

38,827

44,137

57,590

72,205

81,920

92,535

112,254

129,381

51,873

50,890

54,196

58,299

61,006

61,332

65,946

71,639

77,819

3,879

4,136

4,474

4,744

4,948

5,197

5,300

5,411

5,617

1,650

1,912

2,182

2,529

3,015

3,282

3,848

3,593

3,780

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

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World Consumer Lifestyles Databook 2011

France

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.372

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,259
4,601
3,048
5,812
4,319
7,782
11,140
13,531
10,764

2,117
4,546
3,056
5,365
4,010
7,395
11,200
14,543
11,599

2,284
4,301
3,029
5,446
3,951
6,906
11,152
16,322
12,272

2,302
4,357
2,975
5,434
3,959
6,946
11,088
16,658
12,377

2,295
4,437
2,930
5,462
3,931
7,011
10,983
16,974
12,502

2,287
4,494
2,905
5,465
3,912
7,057
10,879
17,244
12,661

2,295
4,532
2,901
5,447
3,894
7,096
10,786
17,481
12,803

2,324
4,580
2,920
5,380
3,922
7,116
10,719
17,715
13,137

2,348
4,629
2,956
5,340
3,947
7,111
10,751
17,803
13,562

2,376
4,649
2,982
5,296
3,963
7,100
10,729
17,786
13,929

2,383
4,664
3,029
5,258
3,952
7,091
10,684
17,765
14,282

% change
1990-2010
5.50
1.37
-0.63
-9.54
-8.50
-8.88
-4.09
31.29
32.69

Source: National statistical offices/Euromonitor International

People

Table: 3.373

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
56,577
0-14 yrs (000)
11,389
15-64 yrs (000)
37,317
65+ yrs (000)
7,872

57,753
11,330
37,736
8,686

59,660
11,164
38,828
9,667

60,067
11,186
39,101
9,779

60,462
11,210
39,380
9,871

60,825
11,223
39,611
9,991

61,167
11,246
39,862
10,059

61,538
11,295
40,132
10,111

62,106
11,380
40,470
10,256

62,449
11,472
40,595
10,382

62,772
11,561
40,701
10,510

10.95
1.51
9.07
33.52

Male population by age at January 1st

Male population by age at January
1st (000)
27,544
28,078
0-14 yrs (000)
5,826
5,797
15-64 yrs (000)
18,627
18,815
65+ yrs (000)
3,091
3,466

28,978
5,714
19,331
3,934

29,180
5,726
19,465
3,990

29,379
5,737
19,602
4,040

29,555
5,745
19,713
4,098

29,722
5,755
19,832
4,135

29,907
5,779
19,963
4,165

30,064
5,800
20,047
4,218

30,234
5,845
20,105
4,284

30,406
5,891
20,162
4,353

10.39
1.12
8.24
40.85

Female population by age at January 1st

Female population by age at January
1st (000)
29,033
29,674
0-14 yrs (000)
5,563
5,532
15-64 yrs (000)
18,689
18,922
65+ yrs (000)
4,781
5,220

30,681
5,450
19,498
5,734

30,886
5,460
19,637
5,789

31,083
5,473
19,779
5,832

31,270
5,478
19,898
5,894

31,444
5,491
20,030
5,924

31,631
5,516
20,169
5,946

32,042
5,580
20,423
6,038

32,215
5,627
20,490
6,098

32,366
5,670
20,539
6,157

11.48
1.92
9.90
28.79

Ethnic groups
French (000)
Portuguese (000)
Moroccan (000)
Algerian (000)
Turkish (000)
Italian (000)
Spanish (000)
Tunisian (000)
Former Yugoslavian (000)
Polish (000)
Other nationality (000)

52,985
649
572
613
197
252
216
206
52
47
787

54,336
589
551
522
210
222
182
182
51
40
869

56,481
534
473
452
207
190
149
136
51
30
956

56,915
527
464
444
207
186
146
130
51
29
968

57,336
521
455
436
207
182
142
125
51
28
979

57,726
515
445
428
206
179
138
119
51
27
989

58,095
509
437
421
206
175
135
114
51
26
998

58,491
504
428
414
206
172
132
109
51
25
1,007

59,072
500
422
409
206
169
129
105
52
24
1,019

59,439
494
414
402
205
166
126
101
52
23
1,026

59,787
489
406
396
205
163
123
97
52
22
1,033

12.84
-24.62
-28.95
-35.48
3.70
-35.27
-43.10
-53.16
-1.64
-52.99
31.34

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

25,376
2,051
3,890
25,259

24,984
2,558
3,879
26,332

24,497
3,295
3,876
27,992

24,533
3,388
3,884
28,262

24,568
3,473
3,891
28,531

24,590
3,553
3,904
28,779

24,609
3,628
3,916
29,014

24,638
3,696
3,930
29,274

24,767
3,775
3,956
29,608

24,824
3,833
3,967
29,825

24,866
3,887
3,982
30,037

-2.01
89.50
2.34
18.92

5
2

5
2

4
2

4
2

4
2

4
2

4
2

4
2

4
2

-24.47
21.58

31

31

32

32

31

31

31

32

32

14.43

29

29

29

30

30

30

30

30

30

16.21

45,836
14,231

46,254
14,207

46,654
14,171

47,042
14,125

47,457
14,081

48,028
14,078

48,431
14,018

48,822
13,950

16.52
-4.96

110

110

111

112

112

113

114

115

10.95

2,156,274
823,935
460,762
414,233
346,075
278,860
269,334
238,951
224,371
219,981

2,165,858
831,129
464,011
420,567
346,896
280,246
270,261
242,632
227,032
221,592

2,174,776
838,119
466,884
426,798
347,532
281,298
270,954
246,276
229,688
223,032

2,183,294
844,997
469,514
432,982
348,047
282,127
271,492
249,908
232,350
224,364

2,193,030
852,395
472,330
439,453
348,721
283,025
272,123
253,712
235,178
225,789

2,210,499
862,378
476,829
446,965
350,755
285,063
273,841
258,101
238,613
228,006

2,220,593
869,396
479,675
452,868
351,627
286,113
274,632
261,564
241,215
229,432

2,230,620
876,245
482,468
458,577
352,521
287,160
275,433
264,912
243,741
230,830

3.63
9.46
16.12
27.85
2.94
17.21
9.15
27.36
15.88
16.18

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
4
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
41,899
43,264
45,412
Rural population (000)
14,678
14,489
14,247
Population density (persons per sq
km)
103
105
109
Population of major cities
Paris (Number)
2,152,423
Marseilles (Number)
800,550
Lyon (Number)
415,487
Toulouse (Number)
358,688
Nice (Number)
342,439
Nantes (Number)
244,995
Strasbourg (Number)
252,338
Montpellier (Number)
207,996
Bordeaux (Number)
210,336
Lille (Number)
198,691

2,137,716
791,781
431,884
374,561
343,872
259,461
259,575
217,042
212,452
206,332

2,146,844
816,850
457,232
407,945
345,175
277,166
268,227
235,322
221,801
218,250

Source: Euromonitor International from national statistics/UN

306

Euromonitor International 2011

Section 3 Country snapshots France

House and Home

Table: 3.374

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
21,542
22,830
Over US$5,000 (000)
21,528
22,821
Over US$15,000 (000)
20,636
22,253
Over US$35,000 (000)
10,575
14,031
Over US$55,000 (000)
3,714
5,669

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

24,742
24,723
23,602
11,724
4,184

25,060
25,051
24,489
16,070
6,771

25,374
25,368
25,008
18,716
9,152

25,689
25,684
25,336
19,222
9,626

25,992
25,987
25,682
20,004
10,451

26,296
26,292
26,082
22,146
13,564

26,593
26,590
26,435
23,390
15,693

26,883
26,880
26,689
23,057
14,660

27,166
27,162
26,953
23,038
14,336

26.11
26.17
30.61
117.85
285.95

Households by number of persons

1 person (000)
5,845
2 persons (000)
6,369
3 persons (000)
3,822
4 persons (000)
3,371
5 persons (000)
1,439
6+ persons (000)
696

6,700
6,956
3,846
3,327
1,378
624

7,925
7,811
3,892
3,277
1,297
539

8,104
7,945
3,909
3,280
1,291
531

8,279
8,077
3,924
3,283
1,285
525

8,453
8,210
3,940
3,287
1,280
519

8,621
8,338
3,955
3,290
1,275
513

8,786
8,466
3,971
3,295
1,271
508

8,947
8,591
3,987
3,300
1,267
501

9,104
8,713
4,002
3,305
1,264
495

9,256
8,832
4,018
3,311
1,261
488

58.36
38.67
5.14
-1.79
-12.35
-29.90

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

5,845
5,110
7,848
1,423
1,315

6,700
5,522
7,803
1,682
1,124

7,925
6,244
7,351
1,830
1,391

8,104
6,358
7,310
1,854
1,434

8,279
6,471
7,270
1,877
1,476

8,453
6,584
7,233
1,900
1,519

8,621
6,693
7,196
1,923
1,559

8,786
6,802
7,163
1,945
1,600

8,947
6,909
7,130
1,968
1,639

9,104
7,013
7,098
1,989
1,678

9,256
7,116
7,068
2,010
1,716

58.36
39.24
-9.95
41.28
30.47

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

11,728
5,452
6,276
8,535
1,279

12,411
5,135
7,276
9,227
1,192

13,907
5,215
8,692
9,820
1,014

14,144
5,222
8,922
9,907
1,009

14,348
5,222
9,125
10,021
1,006

14,557
5,238
9,319
10,143
989

14,785
5,279
9,506
10,255
952

15,007
5,336
9,671
10,368
921

15,211
5,401
9,811
10,480
901

15,402
5,471
9,931
10,591
890

15,583
5,544
10,039
10,699
884

32.87
1.69
59.94
25.36
-30.89

9,426

10,161

10,284

10,406

10,529

10,646

10,764

10,879

10,991

11,101

24.26

2,807
9,372
1,225

3,255
10,110
1,217

3,324
10,233
1,218

3,392
10,356
1,219

3,461
10,479
1,221

3,528
10,596
1,222

3,595
10,715
1,223

3,661
10,830
1,223

3,725
10,943
1,224

3,789
11,052
1,224

51.56
24.52
-0.75

22,190
11,947
4,113
784
4,551

25,526
14,711
4,893
852
4,127

29,310
15,251
6,504
810
5,543

31,794
16,329
7,395
750
6,105

33,511
17,317
7,384
713
6,827

35,678
17,541
7,717
733
8,339

37,859
17,845
8,950
820
8,746

37,322
17,820
8,940
862
8,185

42,336
18,996
9,883
892
10,863

41,078
18,509
9,586
893
10,378

41,771
18,737
9,749
911
10,616

88.24
56.83
137.02
16.11
133.27

87.1
30.0
42.6
37.8
3.9
97.8
82.1
7.2
83.5
87.9

92.0
35.2
47.0
52.1
14.0
97.9
84.5
13.9
86.2
90.6

94.0
42.9
56.5
68.0
36.6
98.9
88.0
32.8
89.4
91.0

95.0
44.0
57.4
70.8
45.7
99.0
86.0
35.2
89.5
92.0

94.8
45.3
57.5
74.3
49.8
98.9
87.0
37.3
89.6
92.3

95.2
46.4
56.4
77.6
54.3
98.9
87.3
39.2
89.7
92.8

97.0
47.4
53.8
80.8
56.0
99.6
87.6
40.6
89.8
93.9

97.3
47.8
53.9
82.3
62.0
99.8
87.1
42.0
90.0
93.9

97.5
48.2
54.0
83.7
68.4
99.8
86.8
43.3
90.2
94.0

97.7
48.5
54.0
85.0
69.2
99.8
86.6
44.4
90.3
94.2

97.8
48.8
54.0
86.3
71.2
99.8
86.5
45.5
90.3
94.3

12.29
62.73
26.76
128.40
1,731.11
2.09
5.28
531.94
8.14
7.32

61,210
30,000
9,670
8,800
7,990
3,400
1,350

65,512
35,500
9,700
8,682
6,700
3,500
1,430

66,038
35,650
9,870
8,648
6,670
3,750
1,450

66,235
35,900
9,900
8,535
6,600
3,800
1,500

66,550
36,050
10,040
8,400
6,520
4,010
1,530

67,015
36,480
10,360
7,950
6,465
4,190
1,570

67,645
36,850
10,700
7,800
6,405
4,280
1,610

68,085
37,080
11,070
7,640
6,330
4,310
1,655

68,655
37,330
11,480
7,570
6,200
4,360
1,715

Households by type of dwelling

Detached house (000)
8,933
Semi-detached and terraced house
(000)
2,500
Apartment (000)
8,876
Other (000)
1,233
Household running costs
Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

www.euromonitor.com

307

World Consumer Lifestyles Databook 2011

Income

Table: 3.375

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
17,538.07
20,368.36
Gross income (annual, constant) (EUR
per capita)
22,196.76
23,573.80
Disposable income (annual, current)
(EUR per capita)
11,753.05
13,622.18
Disposable income (annual, constant)
(EUR per capita)
14,875.05
15,765.96

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

25,449.84

26,031.61

26,884.21

27,686.59

28,774.72

29,874.86

30,578.16

30,397.15

31,032.51

76.94

27,671.70

27,908.66

28,405.78

28,927.36

29,732.22

30,601.35

30,744.35

30,703.19

31,032.51

39.81

17,021.51

17,358.45

18,018.61

18,515.79

19,283.30

20,158.74

20,619.40

20,717.57

21,169.32

80.12

18,507.55

18,610.10

19,038.41

19,345.57

19,924.97

20,648.95

20,731.46

20,926.16

21,169.32

42.31

Gross income (annual, current) by age

Aged 15-19 (EUR)
13,377
Aged 20-24 (EUR)
18,373
Aged 25-29 (EUR)
21,422
Aged 30-34 (EUR)
23,255
Aged 35-39 (EUR)
24,982
Aged 40-44 (EUR)
26,653
Aged 45-49 (EUR)
27,950
Aged 50-54 (EUR)
28,211
Aged 55-59 (EUR)
27,171
Aged 60-64 (EUR)
25,384
Aged 65+ (EUR)
21,944

17,309
22,164
25,067
26,815
28,405
29,937
31,003
31,186
30,200
28,541
25,376

23,479
27,956
30,772
32,458
34,023
35,553
36,739
37,146
36,538
35,091
32,163

24,396
28,769
31,475
33,214
34,792
36,314
37,455
37,808
37,280
35,801
32,673

25,463
29,824
32,426
34,275
35,891
37,472
38,618
38,905
38,476
36,939
33,601

26,568
30,915
33,453
35,344
36,986
38,617
39,772
39,935
39,575
37,960
34,224

27,571
32,052
34,731
36,669
38,467
40,223
41,470
41,558
41,284
39,549
35,285

28,508
33,087
35,979
37,896
39,961
41,874
43,240
43,316
43,053
41,589
36,545

29,492
34,101
36,986
38,668
40,875
42,786
44,147
44,119
43,706
42,509
36,696

29,400
34,051
36,916
38,458
40,811
42,740
44,184
44,117
43,561
42,653
36,283

30,255
34,969
37,841
39,379
41,816
43,831
45,401
45,361
44,672
44,060
37,068

126.18
90.32
76.64
69.34
67.38
64.45
62.44
60.79
64.41
73.58
68.92

Gross income (annual, constant) by age

Aged 15-19 (EUR)
18,784
Aged 20-24 (EUR)
25,800
Aged 25-29 (EUR)
30,082
Aged 30-34 (EUR)
32,655
Aged 35-39 (EUR)
35,080
Aged 40-44 (EUR)
37,427
Aged 45-49 (EUR)
39,247
Aged 50-54 (EUR)
39,614
Aged 55-59 (EUR)
38,154
Aged 60-64 (EUR)
35,644
Aged 65+ (EUR)
30,815

21,774
27,882
31,533
33,732
35,732
37,660
39,000
39,231
37,991
35,904
31,922

26,861
31,982
35,204
37,133
38,924
40,673
42,030
42,496
41,800
40,145
36,795

27,333
32,232
35,264
37,213
38,980
40,686
41,965
42,359
41,768
40,112
36,606

27,932
32,716
35,570
37,598
39,371
41,106
42,363
42,677
42,207
40,521
36,860

28,647
33,335
36,071
38,110
39,881
41,639
42,884
43,061
42,672
40,930
36,903

29,236
33,987
36,829
38,883
40,790
42,652
43,975
44,068
43,777
41,938
37,416

29,787
34,571
37,593
39,596
41,753
43,752
45,179
45,258
44,984
43,455
38,184

29,970
34,654
37,586
39,295
41,537
43,480
44,863
44,835
44,415
43,199
37,291

29,849
34,572
37,481
39,046
41,435
43,393
44,860
44,792
44,227
43,305
36,838

30,255
34,969
37,841
39,379
41,816
43,831
45,401
45,361
44,672
44,060
37,068

61.07
35.54
25.80
20.59
19.20
17.11
15.68
14.51
17.08
23.61
20.29

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.376

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
584,670
Food and non-alcoholic beverages
(EUR million)
91,014
Alcoholic beverages and tobacco (EUR
million)
16,826
Clothing and footwear (EUR million)
39,510
Housing (EUR million)
116,943
Household goods and services (EUR
million)
39,042
Health goods and medical services
(EUR million)
16,896
Transport (EUR million)
89,636
Communications (EUR million)
10,321
Leisure and recreation (EUR million)
49,550
Education (EUR million)
3,608
Hotels and catering (EUR million)
34,196
Miscellaneous goods and services
(EUR million)
77,129

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

668,678

857,975

889,899

927,529

967,566

1,012,076

1,059,189

1,090,223

1,090,862

1,123,674

92.19

99,625

123,769

128,306

130,625

132,836

136,031

140,017

146,426

146,871

150,739

65.62

22,180
38,755
153,129

29,478
44,195
197,782

29,378
45,472
209,182

29,877
46,182
220,424

29,733
46,667
235,602

30,157
47,471
249,159

30,598
48,744
260,962

31,091
47,748
274,744

32,499
46,390
276,765

33,734
46,714
287,138

100.49
18.23
145.54

41,034

51,525

53,331

55,753

58,075

60,201

63,587

63,861

63,444

65,037

66.58

22,239
97,909
12,514
57,796
4,119
39,403

27,927
126,038
22,706
80,075
5,382
53,951

29,154
127,489
24,380
82,862
5,730
56,086

30,995
134,619
25,447
87,084
6,202
57,971

32,696
142,746
26,880
89,936
6,655
60,402

35,130
147,237
27,370
93,936
7,422
63,350

36,817
154,594
28,592
97,640
8,047
66,504

39,047
158,508
29,213
97,531
8,794
67,715

39,690
157,184
28,399
97,903
9,099
67,720

41,248
161,335
29,477
100,920
9,508
70,128

144.13
79.99
185.60
103.67
163.53
105.08

79,974

95,148

98,530

102,349

105,338

114,612

123,090

125,544

124,899

127,696

65.56

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.377

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

22,504
13,072
9,432
565
2,080

23,124
12,890
10,233
684
2,417

24,354
13,390
10,964
566
2,341

24,700
13,482
11,219
605
2,504

24,900
13,537
11,362
623
2,601

25,101
13,592
11,509
682
2,603

25,055
13,416
11,639
691
2,563

25,453
13,465
11,988
656
2,682

25,812
13,621
12,190
697
2,709

25,577
13,424
12,153
680
2,665

25,612
13,446
12,166
673
2,672

13.81
2.86
28.98
19.13
28.50

2,049
877
1,172

2,899
1,339
1,560

2,299
1,117
1,182

2,429
1,182
1,246

2,548
1,234
1,314

2,535
1,231
1,304

2,551
1,235
1,316

2,331
1,146
1,185

2,171
1,066
1,105

2,700
1,376
1,324

2,798
1,383
1,415

36.59
57.75
20.76

8.3

11.1

8.6

9.0

9.3

9.2

9.2

8.4

7.8

9.5

9.9

18.05

6.3

9.4

7.7

8.1

8.4

8.3

8.4

7.8

7.3

9.3

9.3

48.39

11.1

13.2

9.7

10.0

10.4

10.2

10.2

9.0

8.3

9.8

10.4

-5.71

Source: International Labour Organisation/Euromonitor International

308

Euromonitor International 2011

Section 3 Country snapshots France

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.378

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,552
4,127
3,228

2,531
4,072
3,343

2,456
3,808
3,258

2,466
3,792
3,263

2,499
3,783
3,245

2,624
4,015
3,193

2,628
4,052
3,139

2,594
4,106
3,101

2,551
4,110
3,084

2,535
4,170
3,070

2,528
4,201
3,051

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

% change
1990-2010
-0.93
1.78
-5.48

1,625
764
861

2,073
933
1,140

2,029
917
1,112

2,119
953
1,166

2,160
971
1,189

2,187
980
1,208

2,201
984
1,217

2,180
974
1,205

2,165
970
1,195

2,181
979
1,203

2,184
980
1,204

34.42
28.28
39.87

8.4

6.7

8.2

10.5

11.0

10.8

11.2

11.3

11.3

11.2

11.2

33.45

559,524
37,843
69,368

584,849
38,458
72,338

607,742
11,857
76,824

664,719
12,337
82,878

643,604
13,542
77,650

622,937
12,671
67,799

621,444
10,407
66,216

622,004
10,303
65,148

621,272
10,013
64,083

220,945
72,895

232,117
75,894

259,100
78,366

280,032
81,783

267,695
71,520

254,601
68,951

257,355
66,141

257,143
65,168

256,684
64,696

91,457
1,459
41,786
22,769

95,481
1,594
44,248
23,688

93,465
2,056
60,665
24,577

97,198
4,282
80,799
25,410

94,737
9,753
83,474
25,233

97,282
9,249
86,973
25,411

96,977
9,079
90,312
24,957

97,676
9,595
91,872
25,099

98,172
9,600
92,883
25,141

1,002

1,031

832

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.379

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
85,499
Bread and cereals (EUR million)
12,358
Meat (EUR million)
26,539
Fish and seafood (EUR million)
6,741
Milk, cheese and eggs (EUR million)
12,877
Oils and fats (EUR million)
2,836
Fruit (EUR million)
6,225
Vegetables (EUR million)
9,343
Sugar and confectionery (EUR million)
6,028
Other foods (EUR million)
2,553

2002

2003

2004

2005

2006

2007

2008

2009

2010

92,522
13,841
27,835
7,088
14,292
2,837
6,463
10,109
6,963
3,095

114,761
16,967
33,494
9,531
17,490
3,210
8,557
12,430
8,791
4,291

118,453
17,393
34,258
9,841
18,043
3,223
8,868
12,872
9,392
4,563

120,648
17,938
34,880
10,040
18,327
3,237
9,239
12,615
9,671
4,700

122,563
18,175
35,313
10,349
18,484
3,246
9,311
13,049
9,793
4,844

125,321
18,581
35,962
10,722
18,788
3,365
9,486
13,583
9,868
4,966

128,771
18,987
36,910
11,191
19,443
3,343
9,600
14,103
10,014
5,180

134,680
19,996
37,507
11,711
21,510
3,623
10,020
14,013
10,673
5,626

135,036
20,206
37,651
11,682
21,468
3,612
9,990
14,025
10,738
5,663

138,515
20,770
38,471
12,040
22,019
3,671
10,265
14,366
11,049
5,863

62.01
68.08
44.96
78.62
70.99
29.48
64.90
53.76
83.29
129.64

1,972.02
289.56
570.33
163.83

1,995.45
296.69
576.90
166.06

2,015.02
298.81
580.56
170.14

2,048.84
303.77
587.94
175.29

2,092.53
308.54
599.78
181.86

2,168.56
321.96
603.93
188.57

2,162.35
323.56
602.92
187.07

2,206.64
330.89
612.87
191.81

46.02
51.49
30.65
60.99

300.38
53.66
147.64
214.30

303.12
53.54
152.82
208.64

303.89
53.37
153.07
214.53

307.16
55.02
155.09
222.06

315.95
54.32
155.99
229.17

346.35
58.34
161.33
225.64

343.77
57.84
159.97
224.58

350.77
58.49
163.52
228.87

54.12
16.70
48.63
38.59

156.36
75.96

159.95
77.74

161.00
79.64

161.32
81.18

162.72
84.18

171.85
90.59

171.96
90.69

176.02
93.41

65.20
106.98

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,511.20
1,602.05
1,923.58
Bread and cereals (EUR per capita)
218.42
239.66
284.39
Meat (EUR per capita)
469.08
481.97
561.41
Fish and seafood (EUR per capita)
119.14
122.73
159.75
Milk, cheese and eggs (EUR per
capita)
227.60
247.47
293.17
Oils and fats (EUR per capita)
50.12
49.12
53.81
Fruit (EUR per capita)
110.02
111.92
143.43
Vegetables (EUR per capita)
165.14
175.03
208.34
Sugar and confectionery (EUR per
capita)
106.55
120.57
147.35
Other foods (EUR per capita)
45.13
53.59
71.93
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
27,203
Catering consumer expenditure (EUR
per capita)
480.82

% change
1990-2010

1995

31,326

43,192

44,870

46,001

47,653

49,722

51,816

52,507

52,832

54,673

100.98

542.41

723.97

747.00

760.83

783.44

812.89

842.02

845.45

846.01

870.97

81.14

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

309

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.380

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
9,943
11,348
14,078
Beer (EUR million)
1,393
1,392
1,586
Spirits (EUR million)
2,776
3,333
4,032
Wine (EUR million)
5,774
6,623
8,460

14,092
1,684
4,027
8,381

14,306
1,638
4,024
8,644

14,184
1,626
4,026
8,532

14,319
1,639
4,100
8,580

14,645
1,622
4,069
8,953

14,979
1,638
4,150
9,191

15,341
1,701
4,264
9,376

15,738
1,732
4,367
9,639

58.28
24.28
57.35
66.93

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
175.75
196.50
235.97
234.61
Beer (EUR per capita)
24.63
24.10
26.59
28.04
Spirits (EUR per capita)
49.06
57.72
67.58
67.04
Wine (EUR per capita)
102.06
114.68
141.81
139.53

236.61
27.09
66.55
142.97

233.19
26.73
66.19
140.27

234.10
26.80
67.03
140.27

237.99
26.36
66.13
145.49

241.18
26.38
66.82
147.98

245.66
27.24
68.28
150.13

250.71
27.59
69.57
153.55

42.66
12.01
41.82
50.45

9,853
2,879

9,977
2,868

10,273
2,928

10,710
3,154

11,246
3,305

11,746
3,566

11,835
3,355

12,224
3,435

121.64
63.69

6,973

7,109

7,345

7,556

7,941

8,180

8,480

8,789

157.22

165.02

168.89

175.10

182.75

189.13

189.51

194.73

99.76

47.44

48.14

51.57

53.71

57.42

53.72

54.72

47.54

117.58

120.75

123.53

129.05

131.71

135.79

140.02

131.83

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
5,515
7,103
9,008
Coffee, tea and cocoa (EUR million)
2,098
2,691
2,831
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
3,417
4,412
6,177

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
97.48
122.99
150.99
164.03
Coffee, tea and cocoa (EUR per
capita)
37.09
46.59
47.45
47.93
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 60.40
76.40
103.54
116.09
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.381

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
6,883
Tobacco consumer expenditure (EUR
per capita)
121.65

10,832

15,400

15,286

15,571

15,549

15,838

15,952

16,112

17,158

17,997

161.47

187.56

258.13

254.48

257.53

255.64

258.93

259.23

259.43

274.75

286.70

135.67

30.1
31.7
28.5

29.5
31.1
28.0

28.8
30.5
27.2

28.6
31.3
26.1

28.4
31.0
25.9

26.8
30.0
23.9

25.8
29.0
22.9

25.7
28.9
22.8

25.6
28.7
22.8

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.382

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
12,698
Personal care consumer expenditure
(EUR per capita)
224.43

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

14,663

20,640

21,563

22,314

22,424

23,413

24,392

24,784

25,602

26,573

109.27

253.89

345.96

358.99

369.06

368.67

382.77

396.37

399.06

409.97

423.32

88.62

11,121
1,060
1,814
1,932
856
2,466

11,317
1,086
1,773
1,915
896
2,682

11,382
1,107
1,700
1,856
927
2,834

11,576
1,136
1,769
1,822
936
2,943

11,801
1,179
1,845
1,811
963
3,016

11,892
1,221
1,849
1,783
980
3,034

11,877
1,252
1,824
1,731
994
3,020

187.17
17.96
29.33
31.67
14.83
44.36

187.12
18.20
27.95
30.52
15.24
46.59

189.26
18.57
28.92
29.78
15.30
48.11

191.77
19.16
29.97
29.43
15.65
49.01

191.48
19.66
29.78
28.72
15.78
48.86

190.18
20.04
29.20
27.72
15.92
48.36

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
10,609
Colour cosmetics (EUR million)
1,053
Fragrances (EUR million)
1,818
Hair care (EUR million)
1,856
Mens grooming (EUR million)
796
Skin care (EUR million)
2,245

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
177.82
185.15
Colour cosmetics (EUR per capita)
17.65
17.65
Fragrances (EUR per capita)
30.47
30.19
Hair care (EUR per capita)
31.11
32.16
Mens grooming (EUR per capita)
13.35
14.25
Skin care (EUR per capita)
37.64
41.05
Source: National statistical offices/OECD/Eurostat/Euromonitor International

310

Euromonitor International 2011

Section 3 Country snapshots France

Fashion

Table: 3.383

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
32,640
31,620
36,326
Clothing materials (EUR million)
407
354
305
Garments (EUR million)
27,860
26,810
30,474
Other clothing (EUR million)
3,372
3,379
4,426
Clothing, cleaning, repair and hire
(EUR million)
1,001
1,076
1,121
Footwear (EUR million)
6,870
7,136
7,869

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

37,430
297
31,406
4,609

38,099
296
31,955
4,702

38,442
275
32,126
4,902

38,925
275
32,421
5,079

39,968
283
33,169
5,345

39,038
264
32,307
5,277

37,805
269
31,193
5,148

38,007
268
31,311
5,215

16.45
-34.17
12.39
54.65

1,118
8,042

1,146
8,083

1,140
8,225

1,149
8,546

1,171
8,776

1,189
8,710

1,196
8,585

1,214
8,706

21.27
26.73

630.14
4.90
528.52
77.77

632.01
4.52
528.16
80.59

636.37
4.50
530.05
83.03

649.48
4.60
538.99
86.86

628.58
4.25
520.20
84.97

605.37
4.30
499.49
82.43

605.48
4.27
498.81
83.07

4.95
-40.67
1.30
39.39

18.96
133.69

18.74
135.22

18.79
139.72

19.03
142.62

19.15
140.25

19.15
137.47

19.33
138.69

9.30
14.22

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
576.91
547.50
608.89
623.14
Clothing materials (EUR per capita)
7.19
6.14
5.11
4.94
Garments (EUR per capita)
492.43
464.22
510.80
522.85
Other clothing (EUR per capita)
59.60
58.51
74.18
76.73
Clothing, cleaning, repair and hire
(EUR per capita)
17.69
18.63
18.79
18.61
Footwear (EUR per capita)
121.42
123.56
131.90
133.88
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.384

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,963.37

2,828.61

2,568.00

3,238.67

3,719.54

3,926.68

4,059.04

4,627.27

5,122.00

5,420.83

5,761.28

193.44

76.6

79.7

79.7

79.4

79.3

79.3

78.4

78.3

77.8

77.4

77.0

0.48

23.4

20.3

20.3

20.6

20.7

20.7

21.6

21.7

22.2

22.6

23.0

-1.58

Healthy life expectancy at birth

Total population (years)
77
Males (years)
73
Females (years)
81

78
74
82

79
76
83

79
76
83

80
77
84

80
77
84

81
77
84

81
78
84

81
78
84

81
78
85

81
78
85

5.75
7.05
4.58

7.0

9.4

9.5

9.6

10.0

10.5

10.6

10.6

10.6

10.7

84.48

26.4

28.1

26.9

25.3

25.4

26.5

26.4

26.7

27.2

27.4

14.51

2,058
435

2,118
432

2,114
426

2,090
419

2,115
420

2,133
420

2,140
422

2,149
426

2,200
430

592
332
326

593
329
328

594
326
333

594
321
339

596
321
355

599
322
362

598
321
363

595
323
365

594
356
369

496

518

557

614

688

743

761

764

776

35.26
7.19

34.96
7.04

34.37
6.89

34.58
6.87

34.66
6.83

34.45
6.80

34.42
6.82

35.06
6.86

9.87
5.48
5.46

9.82
5.40
5.52

9.76
5.28
5.57

9.75
5.25
5.80

9.74
5.23
5.88

9.63
5.18
5.84

9.53
5.17
5.85

9.47
5.67
5.88

8.62

9.21

10.10

11.25

12.07

12.26

12.24

12.36

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
23.9

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
34.50
Analgesics (EUR per capita)
7.29
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
9.92
Digestive Remedies (EUR per capita)
5.57
Medicated Skin Care (EUR per capita)
5.47
Vitamins and Dietary Supplements
(EUR per capita)
8.31
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.385

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,875
1,047

3,444
5,030

3,567
5,690

3,843
6,310

3,622
6,504

3,379
6,698

3,303
6,900

3,295
7,076

3,307
7,230

3,322
7,366

545.36
39,201.73

130

184

174

196

176

189

178

190

188

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
683
799
Package holidays consumer
expenditure (EUR per capita)
12.07
13.84

973

984

1,025

1,105

1,156

1,190

1,248

1,268

1,303

90.77

16.31

16.38

16.95

18.17

18.90

19.34

20.10

20.30

20.75

71.94

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
6,992
8,078
10,759
Hotels and other accommodation
consumer expenditure (EUR per capita) 123.59
139.87
180.34

11,216

11,970

12,749

13,628

14,687

15,208

14,887

15,455

121.03

186.73

197.98

209.60

222.80

238.67

244.87

238.39

246.21

99.22

1990
Satellite TV and Cable TV households
Cable TV households (000)
515
Satellite TV households (000)
19
Cinema attendances
Cinema attendances (million)

122

Source: Euromonitor International from Council of Europe

www.euromonitor.com

311

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.386

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

6.0

9.5

15.0

22.0

30.3

42.9

57.1

57.5

62.5

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
15.2
23.2
DVD player/recorder households (% of
households)
0.1

24.1

24.3

24.4

24.6

23.7

23.8

23.4

23.0

22.9

22.6

41.0

60.2

67.2

73.4

79.0

83.1

86.8

89.5

Video game console households

Video game console households (% of
households)
1.0

10.4

18.1

18.6

19.0

19.6

19.9

20.1

20.0

19.8

19.6

1,899.85

Mobile telephone households

Mobile telephone households (% of
households)

2.9

10.1

62.0

66.0

70.0

73.1

74.3

76.9

78.9

80.4

81.7

2,699.17

Internet users
Internet users (000)

30

950

18,057

21,767

23,737

26,156

28,766

40,787

43,847

44,625

46,737

155,690.81

51.02

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.387

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

76.5

79.5

79.0

80.0

80.7

81.4

82.3

82.7

83.1

83.6

84.0

16,596

16,977

18,235

19,402

20,660

21,800

22,821

23,017

23,827

131.24

3,509

3,560

3,788

3,984

4,185

4,380

4,764

4,721

4,865

104.44

3,833

3,920

4,144

4,433

4,631

4,883

5,027

5,077

5,259

120.43

5,405

5,525

6,103

6,638

7,333

7,836

8,263

8,393

8,709

159.89

3,849

3,972

4,200

4,347

4,511

4,701

4,766

4,826

4,994

128.30

282.64

301.60

318.99

337.76

354.25

367.45

368.58

379.58

108.42

59.27

62.65

65.50

68.42

71.17

76.71

75.60

77.50

84.26

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
10,304
11,095
Rail travel consumer expenditure
(EUR million)
2,380
2,227
Buses, coaches and taxis consumer
expenditure (EUR million)
2,386
2,872
Air travel consumer expenditure (EUR
million)
3,351
3,242
Other travel consumer expenditure
(EUR million)
2,188
2,755

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
182.12
192.11
278.18
Rail travel consumer expenditure
(EUR per capita)
42.06
38.55
58.82
Buses, coaches and taxis consumer
expenditure (EUR per capita)
42.17
49.72
64.25
Air travel consumer expenditure (EUR
per capita)
59.23
56.13
90.59
Other travel consumer expenditure
(EUR per capita)
38.67
47.71
64.52

9.80

65.26

68.54

72.88

75.71

79.35

80.94

81.30

83.78

98.68

91.98

100.94

109.13

119.89

127.33

133.05

134.40

138.74

134.24

66.13

69.47

71.47

73.75

76.40

76.74

77.28

79.57

105.76

Source: Euromonitor International from national statistics

Money

Table: 3.388

1990
Annual savings and savings ratio
Annual savings (EUR million)
85,741
Savings ratio (% of disposable
income)
12.9
Consumer lending by category
Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

125,253

171,134

164,401

171,716

167,568

177,569

192,218

196,964

208,455

209,838

144.73

15.9

16.9

15.8

15.8

14.9

15.1

15.5

15.4

16.1

15.8

22.47

428,145

468,372

532,484

604,066

683,663

715,550

805,516

835,199

920,968

346,800

381,300

438,000

503,001

578,001

601,121

679,150

706,316

784,011

81,345

87,072

94,484

101,065

105,662

114,430

126,366

128,883

136,958

42,950

44,900

46,200

48,313

56,354

64,392

65,955

68,100

70,500

3,500

3,800

4,005

4,167

4,326

4,499

5,068

8,363

9,550

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

312

Euromonitor International 2011

Section 3 Country snapshots Germany

Germany

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.389

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,670
5,101
3,303
6,179
5,885
11,463
15,647
21,680
11,794

2,395
5,523
3,557
6,077
4,421
9,358
17,658
22,780
12,542

2,284
4,789
3,615
6,572
4,759
8,470
16,594
23,295
14,066

2,233
4,758
3,494
6,604
4,792
8,576
16,104
23,477
14,439

2,171
4,750
3,325
6,659
4,763
8,637
15,576
23,904
14,860

2,139
4,713
3,232
6,629
4,767
8,701
15,044
24,313
15,367

2,105
4,631
3,194
6,556
4,780
8,771
14,558
24,724
15,870

2,070
4,517
3,189
6,427
4,833
8,836
14,081
25,349
16,299

2,051
4,429
3,191
6,254
4,870
8,829
13,701
25,851
16,519

2,044
4,340
3,183
6,041
4,920
8,854
13,349
26,153
16,699

2,033
4,239
3,147
5,877
4,847
8,781
13,061
26,326
16,837

% change
1990-2010
-23.85
-16.90
-4.73
-4.90
-17.64
-23.40
-16.52
21.43
42.76

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to number of pensions paid

People

Table: 3.390

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
79,113
0-14 yrs (000)
12,639
15-64 yrs (000)
54,680
65+ yrs (000)
11,794

81,539
13,294
55,702
12,542

82,440
12,619
55,756
14,066

82,537
12,416
55,682
14,439

82,532
12,162
55,510
14,860

82,501
11,925
55,209
15,367

82,438
11,650
54,918
15,870

82,315
11,441
54,574
16,299

82,218
11,282
54,417
16,519

82,002
11,133
54,171
16,699

81,722
10,995
53,889
16,837

3.30
-13.00
-1.45
42.76

Male population by age at January 1st

Male population by age at January
1st (000)
38,110
39,645
0-14 yrs (000)
6,485
6,821
15-64 yrs (000)
27,659
28,374
65+ yrs (000)
3,966
4,450

40,275
6,477
28,287
5,511

40,345
6,372
28,235
5,738

40,356
6,238
28,130
5,988

40,354
6,117
27,964
6,273

40,340
5,976
27,808
6,556

40,301
5,869
27,629
6,803

40,274
5,789
27,541
6,945

40,198
5,713
27,416
7,069

40,087
5,643
27,274
7,169

5.19
-12.97
-1.39
80.76

Female population by age at January 1st

Female population by age at January
1st (000)
41,003
41,894
0-14 yrs (000)
6,154
6,473
15-64 yrs (000)
27,021
27,328
65+ yrs (000)
7,828
8,092

42,166
6,142
27,469
8,555

42,192
6,044
27,447
8,701

42,176
5,924
27,380
8,872

42,147
5,808
27,245
9,095

42,098
5,674
27,110
9,314

42,014
5,572
26,945
9,497

41,944
5,493
26,877
9,574

41,804
5,420
26,755
9,629

41,634
5,352
26,615
9,668

1.54
-13.03
-1.50
23.50

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

37,868
5,014
6,201
33,358

37,596
5,216
6,157
33,568

37,256
5,433
6,113
33,730

36,901
5,622
6,067
33,911

36,582
5,801
6,016
34,039

36,238
5,968
5,967
34,142

35,908
6,134
5,923
34,253

35,550
6,275
5,870
34,307

35,171
6,413
5,820
34,317

-8.99
77.77
-12.71
13.66

5
2

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

-24.07
53.60

32

32

32

33

33

33

33

33

33

16.59

29

29

29

30

30

30

30

30

30

17.25

60,444
22,093

60,487
22,045

60,518
21,982

60,536
21,902

60,517
21,798

60,527
21,691

60,459
21,544

60,351
21,371

4.33
0.49

237

237

237

236

236

236

235

234

3.45

3,392,425
1,728,806
1,234,692
968,639
643,726
588,477
571,886
590,831
585,481
542,987

3,388,477
1,734,083
1,247,873
965,954
643,432
589,161
572,511
589,661
589,499
544,853

3,395,189
1,743,627
1,259,677
983,347
651,899
592,569
574,514
588,168
585,430
546,852

3,404,037
1,754,182
1,294,608
989,766
652,610
593,923
577,505
587,624
583,198
547,934

3,416,255
1,770,629
1,311,573
995,397
659,021
597,176
581,122
586,909
582,140
547,769

3,431,675
1,772,100
1,326,807
995,420
664,838
600,068
584,217
584,412
579,759
547,360

3,440,371
1,778,407
1,340,170
998,223
667,630
601,800
586,356
584,012
578,996
547,745

3,447,254
1,782,988
1,348,755
999,829
670,464
603,290
588,029
583,343
578,215
547,718

2.08
8.32
11.35
5.67
5.54
6.12
3.80
-1.59
-7.09
0.86

38,645
3,607
6,668
30,193

39,221
3,968
6,507
31,842

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
5
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(years)
28
30
First marriage: average age of women
(years)
25
26

Urban and rural population, and population density

Urban population (000)
57,846
59,756
60,325
Rural population (000)
21,267
21,782
22,115
Population density (persons per sq
km)
227
234
236
Population of major cities
Berlin (Number)
3,376,919
Hamburg (Number)
1,645,997
Munich (Number)
1,211,242
Cologne (Number)
946,148
Frankfurt am Main (Number)
635,250
Stuttgart (Number)
568,506
Duesseldorf (Number)
566,512
Dortmund (Number)
592,742
Essen (Number)
622,339
Bremen (Number)
543,022

3,471,418
1,707,901
1,236,370
965,697
650,055
585,604
571,030
598,840
614,861
549,357

3,391,144
1,728,381
1,230,759
969,068
642,162
587,532
571,272
590,275
588,640
542,025

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

313

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.391

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
34,760
36,929
Over US$5,000 (000)
34,224
36,603
Over US$15,000 (000)
29,040
33,276
Over US$35,000 (000)
13,260
20,147
Over US$55,000 (000)
5,099
9,756

38,704
38,136
32,742
15,886
6,527

38,933
38,562
34,859
20,721
9,917

39,114
38,819
35,821
23,334
12,238

39,170
38,881
35,956
23,711
12,626

39,758
39,464
36,589
24,593
13,380

39,818
39,586
37,263
26,850
15,863

39,880
39,678
37,680
28,486
17,995

39,935
39,705
37,448
27,407
16,610

39,974
39,729
37,351
26,965
16,088

15.00
16.08
28.62
103.36
215.49

Households by number of persons

1 person (000)
11,679
2 persons (000)
10,528
3 persons (000)
5,996
4 persons (000)
4,776
5 persons (000)
1,657
6+ persons (000)
138

12,891
11,858
5,847
4,596
1,620
126

14,225
13,060
5,487
4,315
1,527
106

14,426
13,169
5,462
4,268
1,514
104

14,566
13,335
5,413
4,218
1,490
100

14,622
13,369
5,408
4,196
1,481
101

15,156
13,867
5,202
4,023
1,416
103

15,233
13,934
5,170
3,984
1,400
104

15,304
14,002
5,141
3,950
1,385
104

15,370
14,063
5,116
3,918
1,372
104

15,425
14,114
5,092
3,888
1,359
104

32.07
34.06
-15.07
-18.59
-17.98
-24.88

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

11,679
8,083
11,091
2,545
1,377

12,891
9,511
10,812
2,444
1,281

14,225
11,253
9,962
2,195
1,086

14,426
11,465
9,835
2,159
1,059

14,566
11,669
9,726
2,127
1,034

14,622
11,844
9,608
2,094
1,010

15,156
12,034
9,520
2,068
989

15,233
12,177
9,410
2,038
967

15,304
12,314
9,311
2,010
947

15,370
12,442
9,218
1,984
928

15,425
12,558
9,130
1,960
910

32.07
55.35
-17.68
-23.00
-33.88

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)

13,665
3,607
10,057
21,110

14,472
5,065
9,407
22,466

16,617
8,147
8,470
22,103

16,746
8,572
8,174
22,198

16,666
8,877
7,789
22,456

16,378
9,045
7,333
22,800

16,265
9,276
6,988
23,502

15,991
9,381
6,610
23,834

15,793
9,489
6,304
24,093

15,656
9,592
6,064
24,286

15,565
9,691
5,875
24,417

13.91
168.64
-41.59
15.66

10,088

9,873

9,864

9,849

9,808

9,905

9,873

9,846

9,822

9,797

-4.25

7,125
18,327
1,398

7,494
20,219
1,134

7,540
20,431
1,109

7,577
20,612
1,085

7,590
20,720
1,060

7,706
21,105
1,051

7,719
21,202
1,031

7,732
21,296
1,012

7,745
21,381
995

7,754
21,452
979

15.99
32.27
-40.26

34,766
15,767
7,448
3,118
7,779

37,740
19,450
8,840
1,420
5,600

45,160
20,050
13,440
1,240
7,710

48,450
22,070
14,640
1,180
7,760

49,340
22,860
14,830
1,070
7,830

55,020
24,500
16,140
1,100
10,330

60,276
25,308
18,500
1,281
12,013

56,726
27,230
17,676
1,333
7,229

65,753
28,661
19,107
1,484
12,742

66,269
30,670
20,285
926
10,884

67,382
31,119
20,757
917
11,034

93.81
97.37
178.69
-70.60
41.84

87.6
23.2
68.1
25.6
13.9
93.8
85.9
13.9
90.3
86.8

94.4
35.3
75.8
42.6
27.9
97.3
88.5
23.2
92.0
90.2

96.8
52.3
69.9
58.7
57.2
99.0
96.0
34.0
93.9
95.9

97.1
54.9
66.0
60.5
61.0
98.8
94.5
35.4
94.2
96.5

97.3
56.7
73.9
62.3
63.6
98.9
95.1
36.8
94.5
95.5

97.5
59.1
72.5
67.0
68.6
99.1
95.9
39.3
94.7
95.5

97.7
61.6
72.3
68.0
71.6
98.9
95.2
41.4
95.0
95.6

97.9
62.4
73.6
68.7
72.8
99.4
95.4
43.4
95.2
95.7

98.0
62.5
75.0
69.6
75.4
98.6
89.7
44.9
95.5
95.8

98.1
63.4
76.5
70.7
78.0
98.8
90.9
46.2
95.7
96.0

98.2
64.1
77.8
71.5
80.5
98.9
91.8
47.3
95.9
96.1

12.13
176.03
14.23
179.72
478.95
5.52
6.88
240.29
6.17
10.74

71,705
52,600
7,200
5,400
4,750
1,680
75

71,250
52,100
7,300
5,350
4,600
1,800
100

72,040
53,000
7,500
5,300
4,200
1,920
120

72,415
53,500
7,600
5,315
3,800
2,060
140

72,885
53,800
7,700
5,295
3,750
2,180
160

73,406
54,200
7,900
5,350
3,500
2,276
180

71,707
52,032
8,200
5,500
3,495
2,320
160

72,645
52,800
8,323
5,527
3,470
2,360
165

73,776
53,850
8,531
5,500
3,420
2,300
175

Households by type of dwelling

Detached house (000)
10,232
Semi-detached and terraced house
(000)
6,685
Apartment (000)
16,219
Other (000)
1,640
Household running costs
Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

314

Euromonitor International 2011

Section 3 Country snapshots Germany

Income

Table: 3.392

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
15,676.82
20,273.89
Gross income (annual, constant) (EUR
per capita)
22,369.62
25,136.09
Disposable income (annual, current)
(EUR per capita)
11,544.58
14,943.22
Disposable income (annual, constant)
(EUR per capita)
16,473.24
18,526.99

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

23,309.22

23,758.50

24,201.72

24,577.77

25,232.03

25,602.46

26,119.40

26,215.26

26,753.94

70.66

26,541.36

26,804.87

26,855.06

26,844.12

27,110.39

26,853.02

26,660.52

26,604.42

26,753.94

19.60

17,418.93

17,742.80

18,008.12

18,332.76

18,701.23

18,964.28

19,385.66

19,431.19

19,804.59

71.55

19,834.30

20,017.82

19,982.43

20,023.25

20,093.42

19,890.59

19,787.27

19,719.64

19,804.59

20.22

Gross income (annual, current) by age

Aged 15-19 (EUR)
14,324
Aged 20-24 (EUR)
16,884
Aged 25-29 (EUR)
19,063
Aged 30-34 (EUR)
20,492
Aged 35-39 (EUR)
21,108
Aged 40-44 (EUR)
21,224
Aged 45-49 (EUR)
21,245
Aged 50-54 (EUR)
21,347
Aged 55-59 (EUR)
21,239
Aged 60-64 (EUR)
20,300
Aged 65+ (EUR)
18,058

18,947
22,043
24,613
26,348
27,157
27,340
27,353
27,449
27,316
26,259
23,783

22,446
25,684
28,387
30,057
30,743
30,883
30,898
30,978
30,745
29,556
26,758

23,366
26,757
29,263
30,682
31,239
31,334
31,335
31,400
31,102
29,808
26,841

23,589
27,241
29,820
31,220
31,809
31,923
31,889
31,923
31,577
30,200
27,174

23,773
27,673
30,377
31,734
32,356
32,527
32,447
32,378
31,921
30,363
27,295

24,205
28,381
31,324
32,658
33,238
33,422
33,323
33,238
32,879
30,935
27,992

24,889
29,265
32,267
33,373
33,746
33,904
33,792
33,679
33,331
31,036
28,212

26,116
30,682
33,661
34,426
34,457
34,540
34,439
34,300
33,954
31,459
28,469

26,307
30,938
34,033
34,652
34,386
34,449
34,386
34,222
33,886
31,277
28,217

27,365
32,082
35,204
35,493
34,803
34,742
34,735
34,580
34,171
31,552
28,159

91.04
90.02
84.67
73.20
64.88
63.69
63.50
61.99
60.89
55.43
55.94

Gross income (annual, constant) by age

Aged 15-19 (EUR)
21,114
Aged 20-24 (EUR)
24,886
Aged 25-29 (EUR)
28,099
Aged 30-34 (EUR)
30,205
Aged 35-39 (EUR)
31,112
Aged 40-44 (EUR)
31,283
Aged 45-49 (EUR)
31,314
Aged 50-54 (EUR)
31,465
Aged 55-59 (EUR)
31,306
Aged 60-64 (EUR)
29,922
Aged 65+ (EUR)
26,616

23,544
27,391
30,584
32,740
33,745
33,973
33,989
34,108
33,943
32,630
29,553

25,336
28,990
32,041
33,926
34,700
34,859
34,876
34,966
34,703
33,361
30,202

26,102
29,890
32,689
34,274
34,897
35,003
35,004
35,076
34,743
33,298
29,983

25,918
29,931
32,764
34,303
34,950
35,075
35,038
35,075
34,695
33,182
29,857

25,720
29,939
32,865
34,333
35,005
35,191
35,104
35,029
34,535
32,849
29,531

25,780
30,228
33,363
34,784
35,402
35,597
35,492
35,402
35,020
32,949
29,814

25,917
30,473
33,599
34,751
35,139
35,304
35,187
35,069
34,707
32,317
29,377

26,496
31,129
34,151
34,928
34,958
35,042
34,941
34,800
34,449
31,917
28,884

26,606
31,290
34,420
35,046
34,777
34,841
34,777
34,611
34,272
31,633
28,538

27,365
32,082
35,204
35,493
34,803
34,742
34,735
34,580
34,171
31,552
28,159

29.61
28.91
25.28
17.51
11.86
11.06
10.92
9.90
9.15
5.45
5.80

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.393

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
791,111
Food and non-alcoholic beverages
(EUR million)
109,205
Alcoholic beverages and tobacco (EUR
million)
35,802
Clothing and footwear (EUR million)
63,665
Housing (EUR million)
148,642
Household goods and services (EUR
million)
65,776
Health goods and medical services
(EUR million)
21,630
Transport (EUR million)
122,081
Communications (EUR million)
13,001
Leisure and recreation (EUR million)
74,673
Education (EUR million)
3,628
Hotels and catering (EUR million)
45,852
Miscellaneous goods and services
(EUR million)
87,287

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,013,340

1,198,080

1,214,700

1,234,490

1,256,910

1,291,187

1,309,712

1,341,051

1,339,485

1,356,282

71.44

124,900

138,180

137,310

138,050

138,330

141,986

145,404

152,328

148,640

150,040

37.39

38,190
67,310
227,650

43,320
68,260
281,560

43,210
66,310
289,180

43,030
64,940
292,300

43,830
65,930
301,140

43,237
66,733
310,120

43,723
69,750
312,023

43,318
70,976
326,130

44,664
63,553
325,407

45,247
63,874
331,312

26.38
0.33
122.89

83,960

87,450

86,170

86,700

85,970

88,187

88,919

91,006

85,581

86,044

30.81

38,820
137,050
19,910
93,780
6,040
57,420

52,780
165,420
33,310
116,430
8,310
65,770

54,820
167,510
34,180
115,520
8,900
65,930

58,940
174,520
35,590
116,860
9,090
66,930

58,250
177,970
36,430
117,680
9,230
68,370

60,637
188,096
36,830
120,332
9,470
71,148

61,408
183,763
37,256
124,541
11,189
74,913

63,458
185,541
37,543
125,893
11,779
76,761

66,648
189,921
41,625
127,789
11,377
76,293

67,742
192,102
42,317
129,342
11,607
77,183

213.19
57.36
225.49
73.21
219.94
68.33

118,310

137,290

145,660

147,540

153,780

154,409

156,824

156,318

157,986

159,470

82.70

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.394

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

36,056
20,839
15,217
403
3,490

35,753
20,232
15,521
696
4,401

36,358
20,290
16,068
1,112
5,699

36,153
20,110
16,042
1,175
5,854

35,883
19,973
15,909
1,224
5,903

36,888
20,287
16,601
1,465
6,417

37,559
20,544
17,015
1,540
6,651

38,308
20,810
17,498
1,634
6,812

38,954
21,113
17,841
1,709
6,785

38,914
21,131
17,782
1,783
6,744

39,159
21,214
17,945
1,829
6,629

8.61
1.80
17.93
354.16
89.95

2,019
1,388
631

3,208
2,005
1,203

3,278
1,734
1,544

3,668
1,912
1,756

3,841
2,008
1,833

4,339
2,252
2,087

4,069
2,140
1,929

3,504
1,881
1,622

3,067
1,646
1,421

3,110
1,562
1,548

2,864
1,429
1,435

41.89
2.97
127.55

5.3

8.2

8.3

9.2

9.7

10.5

9.8

8.4

7.3

7.4

6.8

28.55

6.2

9.0

7.9

8.7

9.1

10.0

9.4

8.3

7.2

6.9

6.3

1.08

4.0

7.2

8.8

9.9

10.3

11.2

10.2

8.5

7.4

8.0

7.4

86.07

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

315

World Consumer Lifestyles Databook 2011

Learning

Table: 3.395

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,234
3,727
8,152

2,353
3,373
8,465

2,317
3,304
8,447

2,238
3,305
8,382

2,232
3,306
8,290

2,444
3,329
8,285

2,420
3,311
7,982

2,441
3,082
7,907

2,469
2,997
7,768

2,481
2,917
7,562

6
18

6
18

6
18

6
18

6
18

6
18

6
18

6
18

6
18

2,156
1,229
927

2,160
1,101
1,059

2,242
1,133
1,109

2,331
1,180
1,151

2,269
1,144
1,125

2,289
1,152
1,138

2,279
1,145
1,134

2,245
1,127
1,118

2,259
1,133
1,126

2,243
1,125
1,118

7.4

10.1

10.7

11.2

11.5

9.1

8.9

8.7

8.3

8.3

293,920
24,307
30,384

304,773
23,743
32,425

319,791
24,066
33,338

343,874
25,729
36,002

415,311
39,467
66,139

438,891
41,213
70,530

467,335
42,819
80,896

484,732
45,227
87,224

492,668
45,883
89,671

63,075
27,131

69,368
28,562

75,043
32,178

83,368
37,452

98,619
47,533

106,121
53,772

109,241
61,367

112,887
64,737

114,510
66,738

49,567
7,149
79,098
12,125

51,718
7,174
79,387
11,612

53,725
7,534
80,678
12,429

55,998
7,853
82,859
13,240

56,189
7,648
84,685
13,006

58,034
7,674
83,130
15,884

61,536
8,108
85,082
15,887

62,316
8,143
85,395
16,260

63,004
8,197
85,426
16,636

1,084

784

800

1,373

2,025

2,533

2,399

2,543

2,603

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.396

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (EUR
million)
98,835
109,620
Bread and cereals (EUR million)
19,596
22,820
Meat (EUR million)
28,392
29,860
Fish and seafood (EUR million)
2,755
3,390
Milk, cheese and eggs (EUR million)
12,778
14,610
Oils and fats (EUR million)
3,196
3,260
Fruit (EUR million)
8,025
8,280
Vegetables (EUR million)
8,517
10,100
Sugar and confectionery (EUR million)
10,870
11,690
Other foods (EUR million)
4,755
5,610

120,760
26,760
27,580
3,880
17,500
3,610
9,610
11,650
12,880
7,290

119,680
26,930
27,860
3,940
16,800
3,440
9,690
11,480
12,440
7,100

120,650
27,170
28,030
3,970
17,190
3,410
9,740
11,270
12,610
7,260

120,880
27,250
28,510
4,160
17,180
3,310
9,820
11,050
12,380
7,220

123,766
27,550
28,742
4,475
17,449
3,344
9,931
12,283
12,644
7,348

126,756
28,123
29,415
4,707
17,894
3,358
10,143
12,708
12,881
7,527

133,291
29,438
30,920
5,121
18,764
3,460
10,637
13,640
13,427
7,884

129,673
28,048
29,875
3,892
20,229
3,218
12,272
12,309
11,204
8,627

130,956
28,428
29,874
3,931
20,558
3,211
12,400
12,482
11,280
8,795

32.50
45.07
5.22
42.67
60.88
0.47
54.52
46.56
3.77
84.96

1,450.02
326.28
337.55
47.74

1,461.86
329.21
339.63
48.10

1,465.20
330.30
345.57
50.42

1,501.32
334.19
348.64
54.28

1,539.90
341.66
357.34
57.18

1,621.19
358.05
376.07
62.28

1,581.33
342.04
364.32
47.46

1,602.47
347.86
365.56
48.10

28.27
40.44
1.86
38.12

203.55
41.68
117.40
139.09

208.28
41.32
118.02
136.55

208.24
40.12
119.03
133.94

211.66
40.56
120.47
149.00

217.39
40.79
123.22
154.38

228.22
42.08
129.38
165.90

246.69
39.24
149.66
150.11

251.56
39.29
151.74
152.74

55.75
-2.74
49.59
41.88

150.72
86.02

152.79
87.97

150.06
87.51

153.37
89.13

156.49
91.45

163.31
95.89

136.63
105.20

138.03
107.62

0.46
79.06

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,249.29
1,344.39
1,464.82
Bread and cereals (EUR per capita)
247.70
279.87
324.60
Meat (EUR per capita)
358.88
366.21
334.55
Fish and seafood (EUR per capita)
34.82
41.58
47.06
Milk, cheese and eggs (EUR per
capita)
161.52
179.18
212.27
Oils and fats (EUR per capita)
40.40
39.98
43.79
Fruit (EUR per capita)
101.44
101.55
116.57
Vegetables (EUR per capita)
107.66
123.87
141.31
Sugar and confectionery (EUR per
capita)
137.40
143.37
156.23
Other foods (EUR per capita)
60.10
68.80
88.43
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
45,852
Catering consumer expenditure (EUR
per capita)
579.58

51,030

56,590

56,060

56,820

57,780

59,635

62,742

64,340

63,197

63,779

39.10

625.84

686.44

679.21

688.46

700.36

723.40

762.21

782.55

770.68

780.45

34.66

Source: National statistical offices/OECD/Eurostat/Euromonitor International

316

Euromonitor International 2011

Section 3 Country snapshots Germany

Drinking

Table: 3.397

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
18,505
20,010
19,990
Beer (EUR million)
6,059
7,380
7,500
Spirits (EUR million)
6,893
6,830
5,820
Wine (EUR million)
5,560
5,800
6,670

19,920
7,620
5,760
6,540

20,020
7,560
5,760
6,700

19,730
7,580
5,530
6,620

20,002
7,588
5,646
6,767

20,453
7,740
5,731
6,982

20,731
7,850
5,761
7,120

20,771
8,087
5,400
7,284

20,960
8,167
5,404
7,389

13.27
34.80
-21.60
32.89

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
233.91
245.41
242.48
241.35
Beer (EUR per capita)
76.59
90.51
90.97
92.32
Spirits (EUR per capita)
87.13
83.76
70.60
69.79
Wine (EUR per capita)
70.28
71.13
80.91
79.24

242.57
91.60
69.79
81.18

239.15
91.88
67.03
80.24

242.63
92.05
68.49
82.09

248.47
94.03
69.62
84.82

252.15
95.48
70.07
86.60

253.30
98.62
65.85
88.83

256.48
99.94
66.13
90.41

9.65
30.49
-24.11
28.65

17,630
4,340

17,400
4,300

17,450
4,790

18,220
5,016

18,648
5,298

19,037
5,622

18,968
5,287

19,084
5,348

83.47
33.50

13,290

13,100

12,660

13,204

13,350

13,415

13,680

13,735

113.85

210.83

211.51

221.01

226.54

231.55

231.32

233.53

77.61

52.10

58.06

60.84

64.36

68.38

64.48

65.44

29.23

158.73

153.45

160.17

162.19

163.17

166.83

168.08

107.02

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
10,402
15,280
17,420
Coffee, tea and cocoa (EUR million)
4,006
4,920
5,060
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
6,423
10,360
12,360

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
131.48
187.40
211.30
213.60
Coffee, tea and cocoa (EUR per
capita)
50.64
60.34
61.38
52.58
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 81.19
127.06
149.93
161.02
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.398

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
17,330
Tobacco consumer expenditure (EUR
per capita)
219.05

18,180

23,330

23,290

23,010

24,100

23,235

23,270

22,586

23,892

24,287

40.14

222.96

282.99

282.18

278.80

292.12

281.85

282.69

274.71

291.36

297.19

35.67

24.9
29.6
20.5

24.7
29.2
20.4

24.5
28.7
20.6

24.4
28.2
20.9

24.1
27.8
20.7

23.8
27.3
20.4

23.5
26.8
20.3

23.2
26.4
20.1

23.0
26.1
20.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.399

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
15,503
Personal care consumer expenditure
(EUR per capita)
195.96

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19,780

24,220

24,530

24,640

24,460

24,877

26,007

26,446

25,785

25,937

67.31

242.58

293.79

297.20

298.55

296.48

301.77

315.94

321.65

314.45

317.39

61.96

11,373
1,117
1,755
2,135
815
2,570

11,377
1,116
1,744
2,037
842
2,687

11,419
1,088
1,739
2,003
906
2,762

11,746
1,091
1,800
2,037
1,023
2,886

12,081
1,181
1,825
2,085
1,173
2,958

12,319
1,255
1,829
2,073
1,227
3,036

12,653
1,336
1,843
2,111
1,249
3,130

137.85
13.53
21.13
24.68
10.20
32.55

138.41
13.19
21.08
24.27
10.98
33.47

142.48
13.24
21.84
24.71
12.41
35.01

146.77
14.35
22.17
25.32
14.26
35.94

149.83
15.26
22.25
25.22
14.92
36.92

154.30
16.30
22.48
25.75
15.23
38.17

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
11,148
Colour cosmetics (EUR million)
1,094
Fragrances (EUR million)
1,780
Hair care (EUR million)
2,090
Mens grooming (EUR million)
782
Skin care (EUR million)
2,483

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
135.22
137.79
Colour cosmetics (EUR per capita)
13.27
13.53
Fragrances (EUR per capita)
21.59
21.26
Hair care (EUR per capita)
25.35
25.86
Mens grooming (EUR per capita)
9.49
9.87
Skin care (EUR per capita)
30.11
31.14
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.400

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
54,942
57,430
57,780
Clothing materials (EUR million)
801
680
590
Garments (EUR million)
49,912
52,940
53,340
Other clothing (EUR million)
3,347
2,670
2,580
Clothing, cleaning, repair and hire
(EUR million)
916
1,140
1,270
Footwear (EUR million)
8,722
9,880
10,480

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

55,950
570
51,580
2,520

54,580
540
50,250
2,500

55,570
550
51,180
2,530

56,122
541
51,697
2,553

58,681
555
54,041
2,677

59,688
557
54,974
2,720

53,020
501
48,787
2,433

53,220
503
48,964
2,447

-3.13
-37.15
-1.90
-26.88

1,280
10,360

1,290
10,360

1,310
10,360

1,331
10,612

1,408
11,068

1,438
11,288

1,298
10,533

1,305
10,654

42.49
22.15

661.32
6.54
608.86
30.29

673.57
6.67
620.36
30.67

680.77
6.56
627.10
30.97

712.89
6.75
656.52
32.52

725.98
6.78
668.63
33.08

646.57
6.11
594.95
29.67

651.24
6.16
599.16
29.95

-6.23
-39.15
-5.03
-29.22

15.63
125.53

15.88
125.57

16.15
128.72

17.10
134.47

17.48
137.29

15.83
128.44

15.97
130.36

37.94
18.25

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
694.48
704.33
700.87
677.88
Clothing materials (EUR per capita)
10.12
8.34
7.16
6.91
Garments (EUR per capita)
630.90
649.26
647.01
624.93
Other clothing (EUR per capita)
42.31
32.75
31.30
30.53
Clothing, cleaning, repair and hire
(EUR per capita)
11.58
13.98
15.41
15.51
Footwear (EUR per capita)
110.25
121.17
127.12
125.52
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.401

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,779.56

3,129.00

2,610.00

3,183.82

3,495.23

3,628.18

3,716.81

4,209.18

4,628.00

4,877.96

5,168.24

190.42

82.0

81.7

79.3

78.8

76.9

76.8

76.7

76.7

76.8

76.8

76.8

-6.33

18.0

18.3

20.7

21.2

23.1

23.2

23.3

23.3

23.2

23.2

23.2

28.76

Healthy life expectancy at birth

Total population (years)
75
Males (years)
72
Females (years)
79

76
73
80

78
75
81

78
76
81

78
76
81

79
77
82

80
77
82

80
77
83

80
78
83

80
78
83

80
78
83

6.86
8.27
5.57

10.5

12.5

12.9

13.3

13.6

14.0

14.4

14.7

15.1

15.4

65.26

34.6

36.1

36.3

36.5

36.7

36.9

37.2

37.4

37.6

37.8

12.67

3,591
763

3,638
756

3,697
778

3,837
803

3,826
810

3,883
818

3,859
809

3,861
800

3,843
793

1,239
555
503

1,268
551
508

1,328
506
477

1,406
513
480

1,384
517
485

1,432
513
487

1,435
515
488

1,456
515
495

1,450
514
501

1,365

1,374

1,444

1,491

1,508

1,521

1,537

1,557

1,574

44.07
9.16

44.80
9.43

46.51
9.73

46.40
9.83

47.17
9.94

46.93
9.84

47.08
9.75

47.03
9.70

15.36
6.68
6.15

16.09
6.13
5.78

17.04
6.21
5.82

16.78
6.27
5.88

17.40
6.23
5.91

17.45
6.26
5.94

17.75
6.28
6.03

17.74
6.29
6.13

16.65

17.49

18.07

18.29

18.48

18.69

18.99

19.26

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
9.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
33.5

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
43.56
Analgesics (EUR per capita)
9.26
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
15.03
Digestive Remedies (EUR per capita)
6.73
Medicated Skin Care (EUR per capita)
6.10
Vitamins and Dietary Supplements
(EUR per capita)
16.55
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.402

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

15,800
9,525

20,700
13,902

20,130
14,460

20,720
15,470

20,865
16,288

20,657
16,881

20,534
16,909

21,789
16,441

23,029
16,326

23,992
16,347

191.07
384.13

124

164

149

157

127

137

125

129

129

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
1,387
3,860
Package holidays consumer
expenditure (EUR per capita)
17.53
47.34

4,130

3,900

4,210

4,440

4,445

4,812

5,213

5,508

5,584

302.60

50.10

47.25

51.01

53.82

53.92

58.46

63.40

67.17

68.33

289.75

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
5,385
6,390
9,180
Hotels and other accommodation
consumer expenditure (EUR per capita) 68.07
78.37
111.35

9,870

10,110

10,590

11,513

12,171

12,421

13,096

13,404

148.91

119.58

122.50

128.36

139.65

147.86

151.07

159.70

164.02

140.97

Satellite TV and Cable TV households

Cable TV households (000)
8,243
Satellite TV households (000)
3,377
Cinema attendances
Cinema attendances (million)

91

Source: Euromonitor International from Council of Europe

318

Euromonitor International 2011

Section 3 Country snapshots Germany

Consumer Technology

Table: 3.403

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

8.0

9.3

18.0

23.2

33.5

49.6

54.9

64.6

69.1

85.4

86.4

87.1

85.2

84.1

83.4

82.0

81.1

80.1

14.1

26.5

36.4

50.1

59.3

62.9

69.1

75.9

80.3

13.7

18.1

18.8

18.9

19.0

18.8

18.8

18.6

18.6

18.4

113.15

CD player and DVD player/recorder households

CD player households (% of
households)
32.1
61.6
DVD player/recorder households (% of
households)
0.1
Video game console households
Video game console households (% of
households)
8.6

% change
1990-2010

1995

149.55

Mobile telephone households

Mobile telephone households (% of
households)

0.0

1.5

69.8

73.0

72.1

76.4

80.6

81.8

86.3

90.3

93.4

274,593.30

Internet users
Internet users (000)

100

1,500

40,146

46,016

53,327

56,623

59,455

61,889

64,092

65,125

65,950

65,850.21

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.404

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

70.2

72.8

74.1

75.6

75.5

76.8

77.0

76.7

77.1

77.5

77.8

10.88

26,180

26,420

27,620

29,170

31,575

32,855

34,656

34,599

35,208

129.65

5,660

5,670

5,780

5,890

6,227

6,373

6,624

6,283

6,418

53.24

7,120

7,150

6,870

7,070

7,428

7,514

7,797

7,820

7,935

65.80

8,330

8,530

9,690

10,520

12,003

12,838

13,798

14,410

14,622

348.53

5,070

5,070

5,280

5,690

5,916

6,129

6,435

6,086

6,233

96.06

317.56

320.10

334.66

353.57

383.01

399.13

421.52

421.93

430.83

122.32

68.66

68.70

70.03

71.39

75.53

77.43

80.57

76.62

78.53

48.35

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
15,331
21,720
Rail travel consumer expenditure
(EUR million)
4,188
5,000
Buses, coaches and taxis consumer
expenditure (EUR million)
4,786
6,080
Air travel consumer expenditure (EUR
million)
3,260
6,630
Other travel consumer expenditure
(EUR million)
3,179
4,010
Transport services per capita consumer expenditure
Transport services consumer
expenditure (EUR per capita)
193.79
266.38
Rail travel consumer expenditure
(EUR per capita)
52.94
61.32
Buses, coaches and taxis consumer
expenditure (EUR per capita)
60.50
74.57
Air travel consumer expenditure (EUR
per capita)
41.21
81.31
Other travel consumer expenditure
(EUR per capita)
40.18
49.18

86.37

86.63

83.24

85.70

90.11

91.29

94.84

95.36

97.10

60.51

101.04

103.35

117.41

127.51

145.60

155.96

167.83

175.73

178.93

334.21

61.50

61.43

63.98

68.97

71.77

74.46

78.27

74.22

76.27

89.80

Source: Euromonitor International from national statistics

Money

Table: 3.405

1990
Annual savings and savings ratio
Annual savings (EUR million)
114,077
Savings ratio (% of disposable
income)
12.5
Consumer lending by category
Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

180,829

208,242

217,201

220,951

223,709

220,302

218,867

218,000

218,873

226,451

98.51

14.8

14.5

14.8

14.9

14.8

14.3

14.0

13.7

13.7

14.0

12.02

945,228

969,474

991,038

1,009,370

1,024,183

1,016,073

1,005,540

993,789

985,486

600,754

615,383

628,470

642,477

661,823

657,221

653,277

648,782

644,163

344,475

354,091

362,568

366,893

362,359

358,853

352,263

345,008

341,324

89,331

88,982

88,502

88,478

89,709

95,249

100,226

100,526

100,727

3,199

3,858

4,078

5,233

6,574

6,776

7,047

7,169

7,262

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

319

World Consumer Lifestyles Databook 2011

Greece

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.406

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

313
770
600
1,060
781
1,368
1,808
2,661
1,675

315
673
547
1,113
808
1,465
1,988
2,741
1,893

303
633
452
932
786
1,463
2,186
2,904
2,210

306
624
448
888
762
1,429
2,214
2,970
2,242

309
619
442
863
726
1,394
2,236
3,019
2,267

313
615
439
841
697
1,354
2,254
3,080
2,304

318
615
434
825
663
1,310
2,262
3,124
2,350

322
618
432
812
641
1,275
2,258
3,169
2,382

326
625
425
806
618
1,223
2,258
3,207
2,415

328
634
418
798
607
1,188
2,248
3,247
2,439

328
642
416
795
598
1,153
2,238
3,295
2,467

% change
1990-2010
4.91
-16.60
-30.70
-25.05
-23.46
-15.68
23.78
23.80
47.29

Source: National statistical offices/Euromonitor International

People

Table: 3.407

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
10,121
0-14 yrs (000)
1,984
15-64 yrs (000)
6,781
65+ yrs (000)
1,356

10,595
1,850
7,197
1,548

10,969
1,626
7,456
1,887

11,006
1,610
7,468
1,929

11,041
1,599
7,471
1,971

11,083
1,598
7,478
2,007

11,125
1,594
7,472
2,060

11,169
1,594
7,506
2,069

11,211
1,596
7,531
2,084

11,252
1,602
7,557
2,093

11,290
1,606
7,562
2,122

11.55
-19.07
11.53
56.47

Male population by age at January 1st

Male population by age at January
1st (000)
4,982
0-14 yrs (000)
1,018
15-64 yrs (000)
3,363
65+ yrs (000)
601

5,243
957
3,584
702

5,430
838
3,749
843

5,449
829
3,758
862

5,464
823
3,763
879

5,487
822
3,771
894

5,508
820
3,774
915

5,529
820
3,792
916

5,549
822
3,807
920

5,568
825
3,820
923

5,586
827
3,824
935

12.12
-18.73
13.70
55.56

Female population by age at January 1st

Female population by age at January
1st (000)
5,139
0-14 yrs (000)
966
15-64 yrs (000)
3,418
65+ yrs (000)
755

5,352
893
3,613
846

5,539
788
3,708
1,044

5,558
781
3,710
1,067

5,576
777
3,708
1,092

5,596
776
3,707
1,113

5,617
774
3,698
1,145

5,640
774
3,714
1,153

5,663
774
3,725
1,164

5,684
777
3,737
1,170

5,704
778
3,738
1,187

11.00
-19.42
9.38
57.19

Ethnic groups
Greek (000)
Other (000)

9,921
200

10,238
357

10,141
828

10,113
893

10,087
954

10,069
1,014

10,054
1,071

10,041
1,128

10,033
1,178

10,022
1,230

10,013
1,277

0.92
539.71

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,250
150
661
4,060

5,453
203
719
4,220

5,560
279
783
4,347

5,568
288
791
4,359

5,573
298
798
4,371

5,586
307
806
4,384

5,596
316
813
4,400

5,610
325
821
4,414

5,622
333
828
4,429

5,634
341
835
4,442

5,645
348
841
4,455

7.53
132.27
27.15
9.75

5
1

6
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

-11.50
116.77

31

31

31

31

32

32

32

32

32

13.63

27

28

28

28

28

29

29

29

29

21.01

6,699
4,307

6,748
4,292

6,812
4,271

6,875
4,250

6,937
4,232

6,994
4,217

7,059
4,193

7,131
4,159

19.86
-0.30

85

86

86

86

87

87

87

88

11.55

736,305
358,456
173,795
161,643
133,906
137,586
126,426
108,508
89,261
95,010

731,558
355,624
172,809
162,221
135,359
137,389
127,404
107,936
90,235
94,793

728,214
353,477
172,155
163,105
137,064
137,452
128,620
107,570
91,378
94,756

724,689
351,243
171,457
163,946
138,731
137,480
129,802
107,177
92,494
94,694

720,979
348,920
170,715
164,741
140,357
137,472
130,946
106,757
93,584
94,608

718,475
347,250
170,241
165,596
141,909
137,602
132,070
106,498
94,623
94,627

717,146
346,168
170,040
166,660
143,606
137,930
133,343
106,409
95,760
94,786

717,061
345,710
170,128
167,939
145,446
138,467
134,765
106,498
96,991
95,092

-7.29
-10.26
-7.07
10.70
27.84
1.02
20.72
-6.99
21.19
9.54

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
6
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
24
25

Urban and rural population, and population density

Urban population (000)
5,950
6,278
6,648
Rural population (000)
4,171
4,317
4,321
Population density (persons per sq
km)
79
82
85
Population of major cities
Athens (Number)
Thessaloniki (Number)
Piraeus (Number)
Patras (Number)
Heraklion (Number)
Peristeri (Number)
Larissa (Number)
Kallithea (Number)
Kalamaria (Number)
Nikaia (Number)

773,475
385,255
183,063
151,707
113,769
137,071
111,630
114,501
80,031
86,813

767,826
379,117
181,387
157,018
122,564
138,697
118,422
113,324
84,027
91,489

740,813
361,173
174,723
161,004
132,398
137,736
125,398
109,045
88,250
95,195

Source: Euromonitor International from national statistics/UN

320

Euromonitor International 2011

Section 3 Country snapshots Greece

House and Home

Table: 3.408

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,129
3,399
Over US$5,000 (000)
2,621
3,280
Over US$15,000 (000)
1,110
2,438
Over US$35,000 (000)
188
861
Over US$55,000 (000)
74
324

3,700
3,584
2,747
1,052
415

3,743
3,677
3,131
1,581
704

3,783
3,736
3,323
1,932
948

3,826
3,790
3,428
2,074
1,046

3,869
3,837
3,509
2,233
1,188

3,914
3,892
3,666
2,661
1,625

3,957
3,938
3,744
2,842
1,835

4,000
3,977
3,745
2,732
1,689

4,043
4,017
3,761
2,677
1,612

29.21
53.27
238.65
1,322.18
2,068.40

Households by number of persons

1 person (000)
507
2 persons (000)
840
3 persons (000)
649
4 persons (000)
743
5 persons (000)
276
6+ persons (000)
153

594
927
706
763
266
147

745
1,046
781
749
244
139

767
1,064
790
745
241
138

788
1,084
797
741
238
138

810
1,105
803
737
235
138

831
1,127
809
732
232
138

853
1,151
814
728
230
139

874
1,175
818
723
228
140

896
1,200
821
718
225
140

917
1,225
824
713
223
141

80.99
45.77
27.08
-4.10
-19.06
-8.03

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

507
639
770
815
438

594
765
780
802
462

745
978
814
714
453

767
1,008
825
710
435

788
1,046
831
697
423

810
1,082
837
685
414

831
1,118
836
671
414

853
1,164
846
666
385

874
1,212
852
655
364

896
1,250
861
646
348

917
1,304
867
634
321

80.99
104.13
12.63
-22.13
-26.71

2,399
69
2,331
661
108

2,563
104
2,459
688
152

2,749
265
2,485
741
214

2,777
304
2,473
748
220

2,805
348
2,457
755
225

2,834
395
2,439
763
230

2,864
444
2,420
772
235

2,896
492
2,404
779
240

2,929
538
2,391
785
244

2,963
584
2,379
789
249

2,998
630
2,368
792
254

24.96
820.29
1.59
19.83
134.37

1,456

1,469

1,484

1,498

1,513

1,529

1,544

1,560

1,575

1,590

1.37

994
917
35

1,090
1,116
29

1,100
1,132
30

1,109
1,148
30

1,120
1,164
30

1,131
1,181
30

1,142
1,199
30

1,152
1,216
30

1,163
1,233
30

1,173
1,250
29

40.81
72.50
-28.45

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Households by type of dwelling

Detached house (000)
1,569
Semi-detached and terraced house
(000)
833
Apartment (000)
725
Other (000)
41

1995

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

982
446
43
104
389

1,671
750
72
126
723

2,060
883
77
174
926

2,205
891
80
178
1,056

2,425
1,020
93
206
1,107

2,918
1,107
102
225
1,485

3,387
1,085
105
233
1,964

3,600
1,154
111
248
2,087

4,287
1,374
133
294
2,486

3,757
1,204
116
258
2,178

3,970
1,688
147
281
1,854

304.32
278.31
244.54
169.48
376.92

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

74.3
11.6
4.1
2.3
1.9
80.1
78.8
3.0
50.1
72.6

90.0
17.7
6.9
4.8
6.0
87.3
90.4
6.0
57.6
80.7

97.3
25.2
13.7
17.5
20.5
92.9
95.8
10.0
72.5
88.8

98.2
26.6
14.9
22.2
24.2
93.4
95.8
10.4
74.7
89.6

98.8
28.0
16.5
26.1
29.0
93.9
95.6
10.9
77.1
90.2

99.1
29.3
18.2
29.5
33.0
94.3
95.2
11.3
78.6
90.9

99.4
30.6
19.9
32.9
37.0
94.7
94.6
11.8
80.2
91.5

99.6
31.9
21.6
36.3
40.0
95.1
94.0
12.2
81.7
92.2

99.7
33.1
23.1
39.6
44.0
95.5
93.6
12.7
83.2
92.7

99.8
34.1
24.5
42.7
47.3
95.8
93.3
13.1
84.7
93.3

99.9
35.1
25.7
45.6
50.5
96.0
93.1
13.4
86.1
93.8

34.42
202.24
535.12
1,847.93
2,614.87
19.81
18.11
341.06
72.02
29.24

3,519
923
983
652
565
396
0

3,545
930
984
656
575
400
0

3,562
938
980
660
578
406
0

3,590
956
978
665
582
408
0

3,633
985
977
673
583
415
0

3,652
988
980
678
589
417
0

3,656
990
980
677
591
418
0

3,650
991
978
673
592
416
0

3,642
993
977
664
594
414
0

Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

321

World Consumer Lifestyles Databook 2011

Income

Table: 3.409

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
4,062.77
8,083.52
Gross income (annual, constant) (EUR
per capita)
12,227.21
13,307.25
Disposable income (annual, current)
(EUR per capita)
3,384.76
6,696.02
Disposable income (annual, constant)
(EUR per capita)
10,186.67
11,023.12

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

13,177.30

14,221.57

15,014.51

15,964.45

16,991.46

18,877.92

19,525.37

19,333.63

19,364.96

376.64

16,555.25

17,310.26

17,817.34

18,361.42

19,009.47

20,607.41

20,540.48

20,167.38

19,364.96

58.38

10,364.30

11,166.16

11,810.26

12,512.51

13,257.67

14,826.38

15,145.39

15,063.61

15,122.22

346.77

13,021.15

13,591.26

14,014.94

14,391.19

14,832.24

16,184.69

15,932.79

15,713.23

15,122.22

48.45

Gross income (annual, current) by age

Aged 15-19 (EUR)
1,614
Aged 20-24 (EUR)
2,752
Aged 25-29 (EUR)
4,571
Aged 30-34 (EUR)
6,135
Aged 35-39 (EUR)
6,985
Aged 40-44 (EUR)
7,159
Aged 45-49 (EUR)
7,280
Aged 50-54 (EUR)
7,009
Aged 55-59 (EUR)
6,659
Aged 60-64 (EUR)
5,725
Aged 65+ (EUR)
3,980

4,481
6,329
8,990
11,628
12,795
13,206
12,838
13,550
12,404
10,690
8,500

9,983
12,067
15,001
17,200
18,794
18,681
18,811
18,777
18,910
16,806
14,146

11,219
13,221
16,056
18,417
19,794
19,928
19,966
20,203
19,562
18,257
15,490

12,132
14,207
16,977
19,545
20,534
20,949
20,751
21,208
19,983
19,680
16,089

13,097
15,134
18,219
20,647
21,691
22,295
22,003
22,136
21,484
20,902
17,141

14,147
16,563
19,311
21,983
22,647
23,877
22,927
23,427
22,478
22,787
17,885

15,571
18,368
21,371
24,215
25,407
26,450
25,824
25,947
25,466
24,234
19,864

16,715
19,886
22,549
25,140
26,531
27,129
26,830
26,798
26,708
24,420
20,451

16,615
19,672
22,310
24,802
26,565
26,741
26,853
26,531
26,690
23,803
20,269

17,117
20,305
22,536
25,154
26,493
26,656
26,958
26,549
26,293
24,143
20,007

960.35
637.76
393.05
309.98
279.29
272.33
270.32
278.79
294.83
321.73
402.68

Gross income (annual, constant) by age

Aged 15-19 (EUR)
5,420
Aged 20-24 (EUR)
9,240
Aged 25-29 (EUR)
15,345
Aged 30-34 (EUR)
20,598
Aged 35-39 (EUR)
23,450
Aged 40-44 (EUR)
24,035
Aged 45-49 (EUR)
24,440
Aged 50-54 (EUR)
23,530
Aged 55-59 (EUR)
22,356
Aged 60-64 (EUR)
19,219
Aged 65+ (EUR)
13,362

7,860
11,102
15,769
20,398
22,445
23,166
22,520
23,769
21,759
18,752
14,910

12,910
15,605
19,399
22,242
24,303
24,157
24,325
24,282
24,453
21,733
18,293

14,007
16,508
20,047
22,995
24,714
24,881
24,928
25,225
24,425
22,795
19,340

14,722
17,240
20,601
23,718
24,917
25,421
25,181
25,736
24,248
23,881
19,523

15,345
17,732
21,346
24,191
25,414
26,122
25,780
25,935
25,172
24,490
20,084

16,061
18,804
21,924
24,959
25,712
27,108
26,030
26,598
25,520
25,871
20,306

17,181
20,267
23,582
26,720
28,035
29,186
28,495
28,631
28,100
26,740
21,918

17,708
21,066
23,888
26,632
28,106
28,739
28,422
28,389
28,293
25,869
21,665

17,390
20,590
23,351
25,959
27,805
27,989
28,106
27,769
27,935
24,913
21,215

17,117
20,305
22,536
25,154
26,493
26,656
26,958
26,549
26,293
24,143
20,007

215.84
119.75
46.86
22.12
12.98
10.90
10.30
12.83
17.61
25.62
49.73

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.410

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
33,717
Food and non-alcoholic beverages
(EUR million)
6,742
Alcoholic beverages and tobacco (EUR
million)
1,152
Clothing and footwear (EUR million)
2,605
Housing (EUR million)
5,578
Household goods and services (EUR
million)
2,018
Health goods and medical services
(EUR million)
1,365
Transport (EUR million)
4,183
Communications (EUR million)
222
Leisure and recreation (EUR million)
2,018
Education (EUR million)
629
Hotels and catering (EUR million)
4,427
Miscellaneous goods and services
(EUR million)
2,778

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

70,011

120,168

127,396

136,330

147,179

159,698

169,587

181,239

178,949

179,258

431.65

11,756

21,423

23,394

24,320

24,477

26,376

28,103

29,764

30,215

30,938

358.86

2,764
4,791
12,499

5,510
7,888
19,378

5,819
8,343
20,840

6,001
9,223
22,516

6,039
9,811
24,344

6,012
10,692
26,357

6,465
11,689
28,309

6,544
12,314
30,631

6,508
12,236
30,411

6,757
11,950
30,912

486.65
358.76
454.22

3,859

6,798

7,186

7,776

8,361

9,068

9,905

10,481

10,146

9,644

377.86

3,630
7,257
735
4,321
1,638
10,741

6,041
12,766
1,841
9,194
2,725
17,927

6,850
13,676
1,813
9,223
3,371
18,214

7,482
14,821
1,838
10,050
3,769
19,163

8,033
17,342
1,914
10,996
4,321
21,261

8,589
19,358
2,010
11,993
4,785
23,001

9,330
19,708
2,121
13,243
5,474
23,435

9,897
21,453
2,117
14,058
5,925
25,269

10,018
20,256
2,083
13,953
6,031
24,572

10,265
19,437
2,085
13,830
5,496
24,892

651.75
364.64
839.57
585.20
773.64
462.34

6,020

8,678

8,666

9,368

10,280

11,457

11,805

12,787

12,519

13,051

369.82

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.411

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,453
2,471
982
97
151

3,827
2,456
1,371
115
182

3,985
2,480
1,505
77
157

4,065
2,515
1,550
75
164

4,208
2,620
1,587
80
178

4,371
2,702
1,669
82
186

4,446
2,723
1,723
109
222

4,510
2,755
1,755
113
239

4,558
2,774
1,784
115
239

4,508
2,717
1,791
115
233

4,378
2,654
1,723
121
247

26.78
7.40
75.55
24.30
63.31

281
107
174

424
176
249

459
179
280

442
171
271

493
182
311

478
171
307

434
163
271

408
151
257

379
149
230

472
201
271

623
267
355

121.96
149.96
104.69

7.5

10.0

10.3

9.8

10.5

9.9

8.9

8.3

7.7

9.5

12.5

65.73

4.2

6.7

6.7

6.4

6.5

5.9

5.7

5.2

5.1

6.9

9.2

120.58

15.0

15.4

15.7

14.9

16.4

15.5

13.6

12.8

11.4

13.2

17.1

13.77

Source: International Labour Organisation/Euromonitor International

322

Euromonitor International 2011

Section 3 Country snapshots Greece

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.412

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

136
821
840

131
711
843

144
646
729

142
652
714

140
657
696

142
650
716

143
645
705

143
639
682

144
638
677

146
639
673

147
637
660

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
7.75
-22.42
-21.45

279
149
130

296
151
145

529
258
271

561
275
286

597
288
309

647
316
330

653
321
332

603
299
304

601
299
302

595
297
297

583
292
291

108.88
95.41
124.41

0.8

1.3

1.6

2.2

2.4

2.4

2.5

3.5

3.6

3.8

3.9

381.48

48,135
6,342
6,394

59,872
5,896
7,820

62,341
5,187
8,001

60,475
4,508
9,453

66,956
5,455
8,649

69,451
5,540
8,961

70,985
5,638
9,164

15,621
8,292

16,753
8,951

16,809
7,387

15,419
5,647

20,084
7,276

20,973
7,263

21,666
7,325

4,864
1,400
3,982
1,240

7,374
2,181
5,827
5,070

9,137
2,478
7,965
5,377

7,400
2,539
9,600
5,909

9,370
2,753
7,772
5,597

9,836
2,888
8,192
5,798

10,018
2,965
8,303
5,906

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.413

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (EUR
million)
6,466
11,160
Bread and cereals (EUR million)
808
1,514
Meat (EUR million)
1,766
2,911
Fish and seafood (EUR million)
388
798
Milk, cheese and eggs (EUR million)
1,108
1,890
Oils and fats (EUR million)
478
948
Fruit (EUR million)
612
970
Vegetables (EUR million)
651
1,045
Sugar and confectionery (EUR million)
418
770
Other foods (EUR million)
236
315

20,310
2,668
4,780
1,611
3,641
1,625
1,733
2,584
1,130
539

22,210
2,937
5,159
1,810
4,048
1,879
1,854
2,935
1,287
302

23,031
3,022
5,340
1,908
4,192
1,952
1,921
3,048
1,337
310

23,154
3,029
5,335
1,801
4,297
2,143
1,914
2,843
1,367
426

24,946
3,272
5,821
1,904
4,762
2,500
1,987
2,995
1,494
211

26,629
3,488
6,219
2,009
5,122
2,738
2,104
3,143
1,604
202

28,250
3,699
6,605
2,097
5,482
2,990
2,211
3,267
1,712
187

28,692
3,758
6,725
2,113
5,608
3,101
2,225
3,284
1,746
133

29,415
3,654
6,733
2,495
5,945
2,807
2,252
3,528
1,782
218

354.93
352.33
281.21
543.38
436.48
486.76
268.00
441.52
326.82
-7.72

2,017.95
266.86
468.71
164.43

2,085.98
273.75
483.68
172.82

2,089.15
273.28
481.36
162.48

2,242.28
294.11
523.26
171.13

2,384.19
312.29
556.81
179.91

2,519.76
329.94
589.17
187.03

2,549.94
333.95
597.67
187.77

2,605.38
323.67
596.39
221.01

307.82
305.49
241.74
476.75

367.75
170.71
168.47
266.67

379.70
176.79
173.98
276.08

387.72
193.37
172.72
256.49

428.02
224.75
178.60
269.16

458.55
245.18
188.38
281.39

488.95
266.72
197.24
291.37

498.40
275.57
197.74
291.83

526.58
248.65
199.45
312.45

380.92
426.00
229.89
385.44

116.91
27.44

121.07
28.12

123.32
38.40

134.32
18.94

143.60
18.09

152.68
16.65

155.17
11.84

157.87
19.32

282.62
-17.28

1990

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
638.86
1,053.29
1,851.59
Bread and cereals (EUR per capita)
79.82
142.91
243.27
Meat (EUR per capita)
174.52
274.71
435.74
Fish and seafood (EUR per capita)
38.32
75.34
146.84
Milk, cheese and eggs (EUR per
capita)
109.49
178.36
331.93
Oils and fats (EUR per capita)
47.27
89.52
148.14
Fruit (EUR per capita)
60.46
91.53
157.97
Vegetables (EUR per capita)
64.36
98.60
235.61
Sugar and confectionery (EUR per
capita)
41.26
72.64
102.98
Other foods (EUR per capita)
23.35
29.70
49.11
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
3,413
Catering consumer expenditure (EUR
per capita)
337.25

8,744

13,615

13,836

14,560

16,154

17,477

17,810

19,207

18,680

19,146

460.94

825.29

1,241.29

1,257.11

1,318.75

1,457.56

1,570.93

1,594.62

1,713.20

1,660.16

1,695.88

402.85

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

323

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.414

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
303
618
1,211
Beer (EUR million)
75
154
351
Spirits (EUR million)
116
239
416
Wine (EUR million)
112
225
444

1,287
378
434
476

1,404
414
465
525

1,443
426
470
546

1,561
461
521
579

1,608
475
537
596

1,656
488
553
616

1,666
493
555
617

1,605
485
515
606

430.41
548.18
342.51
443.06

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
29.90
58.34
110.42
116.97
Beer (EUR per capita)
7.39
14.50
31.98
34.34
Spirits (EUR per capita)
11.49
22.60
37.96
39.41
Wine (EUR per capita)
11.02
21.24
40.48
43.21

127.12
37.51
42.10
47.52

130.18
38.45
42.44
49.28

140.30
41.41
46.87
52.02

144.00
42.50
48.12
53.38

147.71
43.49
49.30
54.92

148.06
43.83
49.35
54.88

142.18
42.95
45.58
53.64

375.48
481.06
296.69
386.83

1,184
362

1,290
382

1,323
386

1,430
427

1,474
440

1,514
451

1,523
454

1,523
442

450.93
282.18

822

907

937

1,003

1,034

1,063

1,070

1,081

572.29

116.82

119.37

128.51

131.97

135.03

135.36

134.93

393.88

34.64

34.79

38.38

39.41

40.19

40.30

39.15

242.60

82.18

84.58

90.13

92.56

94.85

95.05

95.77

502.67

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
276
596
1,114
Coffee, tea and cocoa (EUR million)
116
223
347
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
161
373
767

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
27.32
56.27
101.54
107.57
Coffee, tea and cocoa (EUR per
capita)
11.43
21.06
31.64
32.90
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 15.89
35.22
69.90
74.67
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.415

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
849
Tobacco consumer expenditure (EUR
per capita)
83.91

2,146

4,299

4,531

4,598

4,597

4,452

4,856

4,888

4,843

5,152

506.70

202.51

391.96

411.70

416.44

414.77

400.13

434.81

435.96

430.38

456.35

443.87

38.3
48.5
28.5

38.3
48.6
28.3

38.5
48.7
28.7

38.7
48.8
28.9

39.0
48.5
29.7

39.4
48.9
30.2

40.2
49.6
31.0

40.0
49.5
30.8

40.0
49.5
30.8

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.416

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
606
Personal care consumer expenditure
(EUR per capita)
59.89

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,629

2,191

2,297

2,461

2,692

2,865

2,926

3,153

3,070

3,004

395.59

153.71

199.71

208.73

222.87

242.93

257.54

262.00

281.25

272.85

266.07

344.27

1,355
113
154
388
107
286

1,379
116
152
393
105
298

1,422
122
146
400
107
322

1,479
127
147
412
112
352

1,543
132
150
417
119
379

1,566
135
144
418
120
390

1,538
129
135
410
119
387

124.86
10.50
13.81
35.60
9.52
27.02

128.28
11.03
13.19
36.13
9.69
29.05

132.92
11.39
13.24
37.01
10.09
31.60

138.14
11.80
13.43
37.35
10.68
33.97

139.71
12.03
12.88
37.30
10.73
34.77

136.67
11.51
11.96
36.40
10.55
34.36

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
1,299
Colour cosmetics (EUR million)
108
Fragrances (EUR million)
151
Hair care (EUR million)
372
Mens grooming (EUR million)
105
Skin care (EUR million)
269

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
118.40
123.13
Colour cosmetics (EUR per capita)
9.89
10.26
Fragrances (EUR per capita)
13.79
14.00
Hair care (EUR per capita)
33.92
35.25
Mens grooming (EUR per capita)
9.57
9.71
Skin care (EUR per capita)
24.48
26.00
Source: National statistical offices/OECD/Eurostat/Euromonitor International

324

Euromonitor International 2011

Section 3 Country snapshots Greece

Fashion

Table: 3.417

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
1,992
3,647
6,008
Clothing materials (EUR million)
37
59
50
Garments (EUR million)
1,879
3,403
5,580
Other clothing (EUR million)
54
108
178
Clothing, cleaning, repair and hire
(EUR million)
22
77
200
Footwear (EUR million)
613
1,144
1,880

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

6,359
53
5,900
192

7,029
61
6,519
212

7,357
64
6,825
222

8,020
71
7,440
242

8,788
77
8,152
266

9,243
81
8,575
279

9,143
81
8,481
276

8,992
82
8,360
263

351.46
123.78
344.84
388.28

213
1,984

237
2,194

246
2,454

267
2,672

292
2,902

307
3,071

304
3,093

286
2,958

1,221.00
382.47

636.63
5.49
590.45
19.20

663.79
5.78
615.80
20.05

720.89
6.35
668.74
21.79

786.80
6.93
729.89
23.80

824.40
7.22
764.88
24.93

812.53
7.20
753.78
24.54

796.50
7.31
740.50
23.32

304.71
100.61
298.77
337.72

21.49
198.71

22.16
221.44

24.01
240.20

26.18
259.78

27.37
273.94

27.02
274.89

25.37
261.96

1,084.21
332.51

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
196.81
344.22
547.72
577.76
Clothing materials (EUR per capita)
3.64
5.61
4.55
4.85
Garments (EUR per capita)
185.70
321.14
508.74
536.10
Other clothing (EUR per capita)
5.33
10.19
16.21
17.43
Clothing, cleaning, repair and hire
(EUR per capita)
2.14
7.27
18.21
19.38
Footwear (EUR per capita)
60.57
107.99
171.39
180.21
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.418

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

606.00

1,064.00

1,223.00

1,569.71

1,794.93

2,099.69

2,280.36

2,679.39

3,096.00

3,428.10

3,715.04

513.04

53.7

52.0

58.0

59.8

59.1

60.1

62.0

60.3

60.9

61.4

61.7

14.92

46.3

48.0

42.0

40.2

40.9

39.9

38.0

39.7

39.1

38.6

38.3

-17.30

Healthy life expectancy at birth

Total population (years)
77
Males (years)
75
Females (years)
80

78
75
80

79
76
81

79
77
81

79
77
81

79
77
82

80
77
82

79
77
82

80
78
82

80
78
83

80
78
83

4.44
4.71
4.18

8.7

10.5

10.5

10.7

10.8

10.9

11.0

11.1

11.3

11.4

46.87

41.3

42.5

43.0

44.0

45.0

45.4

45.9

46.5

47.0

47.5

14.48

111
38

121
44

131
52

138
56

148
59

177
72

186
75

193
78

186
76

27
8
19

28
9
20

29
9
20

30
10
21

31
10
25

38
12
29

39
13
30

42
13
31

41
13
28

101

108

114

121

126

142

149

154

145

10.97
4.02

11.89
4.71

12.43
5.03

13.32
5.29

15.88
6.41

16.57
6.73

17.16
6.91

16.46
6.75

2.57
0.80
1.84

2.65
0.85
1.84

2.74
0.87
1.86

2.82
0.88
2.29

3.39
1.09
2.64

3.51
1.13
2.71

3.72
1.18
2.75

3.67
1.15
2.49

9.84

10.36

10.94

11.30

12.73

13.28

13.72

12.80

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
7.7
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
41.5

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
10.08
Analgesics (EUR per capita)
3.50
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
2.45
Digestive Remedies (EUR per capita)
0.75
Medicated Skin Care (EUR per capita)
1.75
Vitamins and Dietary Supplements
(EUR per capita)
9.21
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.419

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

0
126

0
430

2
432

5
445

9
458

15
495

21
537

26
581

30
622

33
662

109,221.22

15

15

12

13

13

14

12

12

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
159
317
Package holidays consumer
expenditure (EUR per capita)
15.71
29.88

1,100

1,215

1,324

1,483

1,666

1,872

1,997

1,947

1,980

1,144.74

100.26

110.36

119.93

133.80

149.78

167.63

178.15

173.00

175.33

1,015.84

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
1,013
1,997
4,312
Hotels and other accommodation
consumer expenditure (EUR per capita) 100.11
188.49
393.11

4,378

4,604

5,107

5,524

5,625

6,061

5,892

5,746

467.05

397.77

416.97

460.78

496.51

503.59

540.64

523.64

508.90

408.33

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
1
Cinema attendances
Cinema attendances (million)

13

Source: Euromonitor International from Council of Europe

www.euromonitor.com

325

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.420

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.2

0.2

0.6

3.8

7.5

22.5

33.1

39.9

20.1

20.8

20.1

19.6

19.6

19.1

18.9

18.6

18.2

7.5

15.9

26.0

33.0

38.8

45.5

51.3

56.8

61.0

CD player and DVD player/recorder households

CD player households (% of
households)
6.1
15.9
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

200.08

Video game console households

Video game console households (% of
households)
1.5

8.0

9.9

10.1

10.4

10.5

10.4

10.3

10.2

10.2

10.1

566.31

Mobile telephone households

Mobile telephone households (% of
households)

10.9

68.8

71.7

74.3

75.5

79.5

81.5

83.4

85.2

86.7

6,976.80

80

1,614

1,962

2,365

2,655

3,576

3,987

4,587

4,971

5,453

1.2

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.421

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

50.8

57.4

60.6

63.5

66.6

68.8

70.7

72.4

73.9

75.2

76.4

50.41

2,815

3,039

3,173

3,689

4,112

4,534

4,823

4,856

4,417

239.59

68

72

72

82

86

95

101

101

102

189.42

1,514

1,562

1,652

1,964

2,227

2,455

2,613

2,630

2,486

248.83

435

467

481

547

591

652

694

698

632

327.40

798

939

968

1,098

1,207

1,331

1,415

1,426

1,197

195.61

276.14

287.42

332.89

369.60

405.93

430.18

431.55

391.22

204.42

6.52

6.56

7.36

7.73

8.47

9.05

9.00

9.00

159.45

141.88

149.66

177.19

200.21

219.84

233.06

233.78

220.18

212.70

42.44

43.53

49.31

53.15

58.41

61.90

62.07

56.00

283.14

85.30

87.68

99.03

108.50

119.21

126.17

126.70

106.05

165.00

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
1,301
2,007
Rail travel consumer expenditure
(EUR million)
35
51
Buses, coaches and taxis consumer
expenditure (EUR million)
713
1,077
Air travel consumer expenditure (EUR
million)
148
267
Other travel consumer expenditure
(EUR million)
405
612

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
128.51
189.41
256.62
Rail travel consumer expenditure
(EUR per capita)
3.47
4.83
6.20
Buses, coaches and taxis consumer
expenditure (EUR per capita)
70.41
101.67
138.02
Air travel consumer expenditure (EUR
per capita)
14.62
25.18
39.69
Other travel consumer expenditure
(EUR per capita)
40.02
57.73
72.71
Source: Euromonitor International from national statistics

Money

Table: 3.422

1990
Annual savings and savings ratio
Annual savings (EUR million)
1,851
Savings ratio (% of disposable
income)
5.4

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,271

1,251

2,862

2,101

-116

-3,230

4,844

-2,480

-1,480

-919

-149.65

4.6

1.1

2.3

1.6

-0.1

-2.2

2.9

-1.5

-0.9

-0.5

-109.96

31,499

39,901

52,561

68,894

85,877

104,116

113,569

115,063

117,617

21,225

26,534

34,052

45,420

57,145

69,363

77,700

80,559

83,781

10,274

13,367

18,509

23,474

28,732

34,753

35,869

34,505

33,836

5,275

5,489

5,339

5,917

6,746

7,646

8,156

9,300

10,044

5,157

5,580

5,642

6,045

6,285

6,707

6,946

6,734

6,467

Consumer lending by category

Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

326

Euromonitor International 2011

Section 3 Country snapshots Hong Kong, China

Hong Kong, China

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.423

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

223
491
343
604
432
867
1,477
1,203
483

228
456
333
599
434
822
1,630
1,454
602

136
423
338
615
454
827
1,571
2,041
777

128
402
331
609
448
815
1,517
2,125
795

120
383
329
609
455
829
1,478
2,213
819

122
354
324
603
450
835
1,441
2,288
835

120
332
319
605
447
845
1,429
2,339
852

124
319
310
611
450
855
1,436
2,382
871

132
313
293
614
469
893
1,433
2,408
870

133
316
275
605
471
905
1,440
2,433
886

132
320
260
598
475
909
1,454
2,449
902

% change
1990-2010
-40.78
-34.78
-24.19
-0.98
9.87
4.87
-1.57
103.56
86.84

Source: National statistical offices/Euromonitor International

People

Table: 3.424

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
5,705
0-14 yrs (000)
1,226
15-64 yrs (000)
3,995
65+ yrs (000)
483

6,156
1,195
4,359
602

6,744
1,074
4,893
777

6,731
1,040
4,896
795

6,784
1,005
4,959
819

6,813
969
5,010
835

6,857
939
5,066
852

6,926
921
5,133
871

6,996
905
5,221
870

7,064
890
5,289
886

7,131
876
5,353
902

25.01
-28.60
33.99
86.84

Male population by age at January 1st

Male population by age at January
1st (000)
2,922
0-14 yrs (000)
637
15-64 yrs (000)
2,073
65+ yrs (000)
212

3,084
617
2,198
269

3,280
554
2,367
359

3,259
536
2,357
367

3,267
518
2,371
378

3,264
499
2,381
385

3,270
484
2,393
393

3,287
475
2,410
403

3,299
466
2,431
401

3,314
458
2,446
409

3,328
451
2,461
416

13.90
-29.25
18.72
96.65

Female population by age at January 1st

Female population by age at January
1st (000)
2,782
0-14 yrs (000)
589
15-64 yrs (000)
1,922
65+ yrs (000)
271

3,072
578
2,161
333

3,465
520
2,526
418

3,472
504
2,539
429

3,517
487
2,588
441

3,549
470
2,629
450

3,587
455
2,673
459

3,639
446
2,724
469

3,697
439
2,790
468

3,750
431
2,843
477

3,803
425
2,892
486

36.67
-27.90
50.45
79.19

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

3,019
90
295
2,752

3,345
162
337
2,900

3,341
171
338
2,881

3,368
181
343
2,892

3,385
190
346
2,891

3,408
200
350
2,899

3,445
210
355
2,916

3,481
221
361
2,934

3,518
231
366
2,950

3,553
241
371
2,966

33.21
316.96
36.14
9.57

5
2

5
2

6
2

6
2

6
3

6
3

6
3

6
3

6
3

-22.69
194.20

30

30

30

30

30

30

30

30

30

4.96

28

28

28

28

29

29

29

29

29

10.31

6,731

6,784

6,813

6,857

6,926

6,996

7,064

7,131

27.26

6,799

6,852

6,882

6,926

6,996

7,066

7,135

7,203

25.01

6,878,300

6,957,900

7,040,300

7,121,300

7,203,600

7,286,000

7,367,000

7,448,100

32.92

2,667
58
272
2,707

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
6
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
29
30
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
5,603
6,156
6,744
Rural population (000)
101
Population density (persons per sq
km)
5,762
6,218
6,812
Population of major cities
Hong Kong (Number)
5,603,245

6,156,100

6,787,000

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

327

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.425

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,559
1,797
Over US$5,000 (000)
1,536
1,782
Over US$15,000 (000)
1,263
1,654
Over US$35,000 (000)
545
1,181
Over US$55,000 (000)
244
752

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,081
2,024
1,780
1,231
817

2,114
2,047
1,762
1,158
742

2,150
2,090
1,827
1,240
812

2,186
2,129
1,870
1,277
839

2,222
2,167
1,923
1,352
911

2,257
2,209
1,985
1,440
999

2,292
2,244
2,023
1,482
1,038

2,326
2,272
2,033
1,470
1,021

2,360
2,309
2,082
1,539
1,090

51.43
50.37
64.87
182.20
347.82

Households by number of persons

1 person (000)
232
2 persons (000)
280
3 persons (000)
297
4 persons (000)
345
5 persons (000)
224
6+ persons (000)
181

279
354
350
420
241
153

330
465
452
486
241
113

342
487
464
488
234
105

350
502
482
494
228
99

359
520
498
499
221
93

368
536
517
505
214
87

374
548
532
512
211
84

381
561
547
518
208
82

388
573
560
525
205
80

395
585
571
531
204
79

70.50
108.59
92.55
53.86
-9.17
-56.47

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

232
189
721
117
300

279
217
835
145
321

330
285
944
169
359

342
293
954
169
362

350
298
982
172
353

359
302
988
179
363

368
312
1,019
182
347

374
317
1,036
187
347

381
326
1,061
188
340

388
331
1,082
190
340

395
340
1,086
191
352

70.50
80.01
50.59
63.33
17.37

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

664
257
407
809
86

812
367
446
904
81

1,098
539
560
891
97

1,188
591
598
822
110

1,259
635
624
785
112

1,253
643
610
843
95

1,175
613
561
980
72

1,199
638
561
968
95

1,238
672
566
961
98

1,271
703
568
967
93

1,300
732
568
974
91

95.88
184.86
39.67
20.38
5.32

Households by type of dwelling

Apartment (000)
1,373
Other (000)
56

1,626
40

1,926
28

1,958
28

1,991
29

2,025
29

2,059
29

2,092
29

2,125
29

2,158
30

2,190
30

59.55
-46.43

Household running costs

Household running costs (HK$ million)
Electricity (HK$ million)
Gas (HK$ million)
Solid Fuels (HK$ million)
Liquid Fuels (HK$ million)

3,015
1,913
675
73
305

8,350
5,280
2,002
183
761

14,413
9,343
3,590
235
1,061

14,646
9,447
3,641
254
1,117

16,456
10,586
4,066
301
1,282

18,217
11,607
4,545
339
1,467

20,321
12,853
5,150
374
1,648

23,874
15,105
6,068
436
1,917

26,235
16,585
6,695
477
2,092

26,879
16,967
6,890
489
2,135

30,346
19,133
7,797
556
2,406

906.38
900.37
1,055.34
660.43
689.29

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

97.1
2.1
13.4
22.3
3.5
93.9
92.2
26.3
37.1
85.1

98.5
4.1
18.6
38.4
19.3
95.0
97.0
33.2
49.2
89.3

99.4
10.2
29.5
66.1
62.1
96.8
97.9
27.0
70.0
92.8

99.4
11.5
31.2
68.9
67.5
97.2
98.0
25.8
72.9
93.2

99.5
12.9
32.9
71.2
71.1
97.4
98.0
24.7
75.6
93.6

99.5
14.5
34.2
72.9
70.1
98.1
98.0
23.5
78.0
94.0

99.5
16.4
35.2
74.6
71.7
98.6
98.0
22.3
80.5
94.2

99.5
18.0
36.1
75.9
74.2
99.0
98.0
21.2
82.3
94.5

99.5
19.3
36.8
77.1
74.6
99.3
98.1
20.0
84.0
94.8

99.5
20.4
37.4
78.1
76.6
99.6
98.1
18.8
85.6
95.0

99.6
21.1
37.9
78.9
78.7
99.8
98.1
17.7
87.0
95.3

2.49
917.78
182.28
253.86
2,148.41
6.27
6.35
-32.56
134.76
11.98

519
177
126
99
55
42
20

522
179
129
98
55
42
20

523
180
130
98
53
43
19

527
184
132
97
52
43
19

533
186
137
97
51
44
19

538
190
138
96
50
45
19

542
192
140
96
51
46
18

548
194
142
95
52
47
18

550
195
144
95
52
47
18

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Reptile (000s of animals)
Small Mammal (000s of animals)
Fish (000s of animals)
Bird (000s of animals)
Source: Euromonitor International from national statistics

328

Euromonitor International 2011

Section 3 Country snapshots Hong Kong, China

Income

Table: 3.426

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (HK$
per capita)
83,549.52
153,918.94
158,429.20
Gross income (annual, constant) (HK$
per capita)
117,374.71
148,285.22
163,943.09
Disposable income (annual, current)
(HK$ per capita)
77,509.46
146,717.37
150,221.86
Disposable income (annual, constant)
(HK$ per capita)
108,889.32
141,347.24
155,450.11

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

154,131.03

161,846.98

169,291.03

179,795.59

197,144.94

201,727.97

195,364.75

209,065.87

150.23

163,327.78

173,542.51

180,683.29

189,170.49

205,492.11

203,612.56

198,027.06

209,065.87

78.12

144,648.56

152,139.01

158,979.26

168,843.97

185,446.25

189,925.05

185,441.80

198,278.86

155.81

153,279.51

163,133.02

169,677.60

177,647.83

193,298.10

191,699.37

187,968.88

198,278.86

82.09

Gross income (annual, current) by age

Aged 15-19 (HK$)
64,326
Aged 20-24 (HK$)
95,871
Aged 25-29 (HK$)
126,119
Aged 30-34 (HK$)
146,259
Aged 35-39 (HK$)
152,392
Aged 40-44 (HK$)
145,657
Aged 45-49 (HK$)
129,674
Aged 50-54 (HK$)
109,998
Aged 55-59 (HK$)
89,752
Aged 60-64 (HK$)
68,675
Aged 65+ (HK$)
41,636

102,586
154,635
210,765
251,213
267,412
260,077
236,215
202,285
165,130
127,355
77,873

95,636
146,188
204,922
249,027
268,620
262,763
238,926
204,393
167,006
124,599
72,679

87,492
136,395
194,469
239,317
260,599
256,889
235,002
201,869
165,957
124,517
72,845

90,176
141,080
201,098
248,538
271,605
268,894
247,053
213,274
176,287
133,792
78,451

90,644
143,071
205,196
256,014
281,731
280,939
259,903
226,460
188,178
144,982
85,743

92,529
146,570
211,639
266,523
295,556
297,383
277,665
244,672
204,529
160,887
96,947

103,476
161,551
231,536
291,136
322,719
324,880
303,856
268,655
224,800
178,613
107,215

114,300
173,336
244,177
303,351
333,780
334,203
311,328
274,222
228,478
181,412
107,467

104,785
159,803
227,704
284,541
315,260
317,724
297,722
263,813
221,235
177,015
106,196

118,302
175,145
244,803
302,209
333,211
335,032
313,590
278,126
234,424
187,907
113,744

83.91
82.69
94.11
106.63
118.65
130.01
141.83
152.85
161.19
173.62
173.18

Gross income (annual, constant) by age

Aged 15-19 (HK$)
112,966
Aged 20-24 (HK$)
168,363
Aged 25-29 (HK$)
221,482
Aged 30-34 (HK$)
256,852
Aged 35-39 (HK$)
267,621
Aged 40-44 (HK$)
255,794
Aged 45-49 (HK$)
227,726
Aged 50-54 (HK$)
193,173
Aged 55-59 (HK$)
157,616
Aged 60-64 (HK$)
120,602
Aged 65+ (HK$)
73,119

114,481
172,566
235,204
280,342
298,420
290,234
263,605
225,740
184,278
142,123
86,903

104,641
159,953
224,217
272,474
293,913
287,504
261,423
223,639
182,730
136,331
79,523

98,224
153,126
218,323
268,672
292,565
288,400
263,828
226,631
186,313
139,790
81,780

101,645
159,023
226,673
280,148
306,148
303,092
278,474
240,399
198,707
150,808
88,429

101,256
159,820
229,217
285,985
314,712
313,827
290,329
252,971
210,207
161,955
95,780

101,241
160,371
231,567
291,618
323,384
325,384
303,810
267,710
223,787
176,035
106,075

111,050
173,376
248,484
312,446
346,341
348,661
326,097
288,320
241,255
191,686
115,062

117,598
178,337
251,221
312,103
343,410
343,844
320,309
282,134
235,070
186,646
110,567

107,217
163,513
232,989
291,146
322,578
325,099
304,633
269,937
226,370
181,124
108,662

118,302
175,145
244,803
302,209
333,211
335,032
313,590
278,126
234,424
187,907
113,744

4.72
4.03
10.53
17.66
24.51
30.98
37.71
43.98
48.73
55.81
55.56

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.427

1990
Consumer expenditure by category
Consumer expenditure by category
(HK$ million)
332,328
Food and non-alcoholic beverages
(HK$ million)
50,351
Alcoholic beverages and tobacco (HK$
million)
5,960
Clothing and footwear (HK$ million)
53,523
Housing (HK$ million)
40,728
Household goods and services (HK$
million)
28,552
Health goods and medical services
(HK$ million)
13,240
Transport (HK$ million)
16,556
Communications (HK$ million)
3,874
Leisure and recreation (HK$ million)
37,753
Education (HK$ million)
4,102
Hotels and catering (HK$ million)
39,880
Miscellaneous goods and services
(HK$ million)
37,809

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

670,258

712,110

689,032

738,529

785,368

848,596

954,145

1,006,628

991,685

1,079,382

224.79

84,402

89,539

86,796

92,842

98,627

104,845

117,435

123,404

120,744

130,488

159.16

7,786
102,500
109,651

5,178
67,640
137,351

5,400
65,522
131,363

5,551
71,254
139,906

6,056
76,909
147,205

7,091
82,567
157,702

7,864
90,185
178,739

8,265
93,042
189,796

8,079
90,222
187,811

8,952
97,307
204,796

50.20
81.80
402.84

56,553

52,323

50,502

54,320

57,801

62,194

69,143

72,322

70,744

76,583

168.22

29,034
37,238
11,016
80,965
9,409
56,926

31,878
43,647
19,812
83,506
17,601
57,259

31,449
41,413
18,488
82,467
17,851
55,380

33,454
43,502
18,736
91,051
17,990
60,230

34,795
45,731
18,947
99,393
17,875
65,527

38,535
49,013
19,677
109,435
19,513
71,659

43,925
55,218
22,475
123,676
22,882
78,713

46,806
58,326
23,922
131,589
24,773
81,099

46,400
57,434
23,545
131,055
24,785
78,707

50,940
62,319
25,305
144,530
27,302
84,138

284.74
276.43
553.13
282.83
565.58
110.98

84,779

106,375

102,401

109,693

116,502

126,366

143,892

153,284

152,158

166,722

340.95

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.428

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,735
1,737
998
22
43

2,905
1,778
1,127
26
41

3,232
1,800
1,432
53
78

3,221
1,780
1,442
65
78

3,309
1,821
1,488
62
87

3,341
1,824
1,518
56
95

3,408
1,842
1,566
55
103

3,483
1,868
1,614
56
107

3,518
1,869
1,649
57
109

3,496
1,835
1,661
56
113

3,562
1,856
1,706
56
116

30.24
6.87
70.92
156.87
169.68

36
23
13

96
63
34

256
165
91

279
183
97

242
154
88

197
127
70

173
111
62

147
90
57

131
80
51

193
117
77

159
95
64

341.37
316.14
385.29

1.3

3.2

7.4

8.0

6.8

5.6

4.8

4.0

3.6

5.2

4.3

228.69

1.3

3.4

8.4

9.3

7.8

6.5

5.7

4.6

4.1

6.0

4.9

275.28

1.3

2.9

6.0

6.3

5.6

4.4

3.8

3.4

3.0

4.4

3.6

177.30

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

329

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.429

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

152
541
443

165
477
461

156
497
479

144
487
478

136
473
483

130
451
489

149
430
491

141
415
501

138
386
512

138
365
508

137
353
499

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
-9.70
-34.79
12.52

85
51
33

102
55
47

140
64
77

146
66
80

148
66
82

152
69
83

155
71
84

158
73
84

167
77
90

168
78
91

169
78
91

99.89
52.71
171.95

0.8

1.1

1.7

1.8

2.2

2.5

3.2

4.0

4.4

4.6

4.8

485.37

40,360
4,360
3,992

42,581
4,979
4,008

41,514
4,976
3,972

41,080
4,506
3,957

39,285
4,350
3,887

36,901
4,114
3,199

37,303
3,942
3,367

37,198
3,916
3,335

13,221
6,330

14,085
6,589

13,679
6,572

13,450
6,219

12,360
5,775

12,018
5,254

11,997
5,402

11,943
5,363

8,955
1,613
149

8,299
1,776
195

8,267
1,934
341

8,023
1,948
550

8,079
2,063
608

7,724
2,263
665

7,770
2,393
704

7,797
2,448
721

1,740

2,650

1,773

2,427

2,163

1,664

1,728

1,675

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.430

1990
Food consumer expenditure by category
Food consumer expenditure (HK$
million)
47,405
Bread and cereals (HK$ million)
6,132
Meat (HK$ million)
11,592
Fish and seafood (HK$ million)
10,965
Milk, cheese and eggs (HK$ million)
3,450
Oils and fats (HK$ million)
1,416
Fruit (HK$ million)
3,488
Vegetables (HK$ million)
3,940
Sugar and confectionery (HK$ million)
1,154
Other foods (HK$ million)
5,268

2002

2003

2004

2005

2006

2007

2008

2009

2010

80,532
11,077
19,304
18,330
5,958
2,196
5,856
7,163
1,635
9,013

85,296
10,232
21,935
18,253
4,555
2,442
7,615
9,011
1,707
9,545

82,522
10,458
22,198
16,333
4,714
2,437
7,266
8,617
1,876
8,623

88,421
12,691
22,937
17,892
5,409
2,445
7,178
9,622
2,028
8,218

93,895
13,693
23,281
19,422
5,887
2,430
7,618
10,201
2,124
9,238

99,884
14,381
23,953
21,098
6,460
2,538
8,291
10,902
2,269
9,993

111,822
16,232
26,711
23,431
7,111
2,788
9,374
12,540
2,553
11,082

117,443
17,237
27,992
24,407
7,339
2,880
9,913
13,519
2,701
11,456

114,841
17,049
27,198
23,722
7,222
2,757
9,720
13,530
2,673
10,969

124,021
18,758
29,095
25,540
7,922
2,908
10,462
14,883
2,949
11,505

161.62
205.91
150.99
132.92
129.64
105.34
199.94
277.73
155.56
118.39

12,260.31
1,553.79
3,297.91
2,426.59

13,034.65
1,870.86
3,381.34
2,637.60

13,781.28
2,009.83
3,417.00
2,850.65

14,566.54
2,097.22
3,493.10
3,076.83

16,145.43
2,343.73
3,856.75
3,383.07

16,787.87
2,463.90
4,001.26
3,488.87

16,256.92
2,413.50
3,850.15
3,358.04

17,392.01
2,630.54
4,080.05
3,581.58

109.29
144.71
100.78
86.33

700.32
362.04
1,079.48
1,280.21

797.41
360.37
1,058.11
1,418.48

864.05
356.69
1,118.19
1,497.21

942.10
370.10
1,209.13
1,589.86

1,026.77
402.51
1,353.41
1,810.54

1,049.09
411.72
1,416.99
1,932.46

1,022.32
390.33
1,376.02
1,915.35

1,111.00
407.75
1,467.13
2,087.05

83.70
64.27
139.94
202.17

278.79
1,281.18

299.03
1,211.46

311.79
1,355.88

330.93
1,457.26

368.60
1,600.04

386.03
1,637.55

378.43
1,552.79

413.57
1,613.33

104.44
74.70

Food per capita consumer expenditure by category

Food consumer expenditure (HK$ per
capita)
8,310.11
13,081.66
12,647.57
Bread and cereals (HK$ per capita)
1,074.94
1,799.35
1,517.24
Meat (HK$ per capita)
2,032.08
3,135.75
3,252.50
Fish and seafood (HK$ per capita)
1,922.17
2,977.53
2,706.58
Milk, cheese and eggs (HK$ per
capita)
604.79
967.82
675.44
Oils and fats (HK$ per capita)
248.23
356.72
362.06
Fruit (HK$ per capita)
611.45
951.25
1,129.06
Vegetables (HK$ per capita)
690.68
1,163.56
1,336.18
Sugar and confectionery (HK$ per
capita)
202.30
265.59
253.15
Other foods (HK$ per capita)
923.48
1,464.08
1,415.36
Catering consumer expenditure
Catering consumer expenditure (HK$
million)
37,342
Catering consumer expenditure (HK$
per capita)
6,546.07

% change
1990-2010

1995

52,293

54,206

52,518

57,271

62,425

68,343

75,141

77,472

75,255

80,495

115.56

8,494.49

8,037.49

7,802.58

8,442.68

9,162.37

9,966.82

10,849.31

11,074.19

10,653.14

11,288.12

72.44

Source: National statistical offices/OECD/Eurostat/Euromonitor International

330

Euromonitor International 2011

Section 3 Country snapshots Hong Kong, China

Drinking

Table: 3.431

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (HK$ million)
2,927
3,651
2,717
Beer (HK$ million)
2,108
2,851
2,077
Spirits (HK$ million)
682
531
342
Wine (HK$ million)
137
269
298

2,616
2,007
333
276

2,844
2,193
370
280

3,072
2,376
390
307

3,660
2,837
451
372

4,106
3,170
509
427

4,399
3,404
536
459

4,336
3,360
522
454

4,861
3,776
575
511

66.08
79.11
-15.72
272.87

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (HK$ per capita)
513.10
593.07
402.87
388.67
Beer (HK$ per capita)
369.53
463.12
307.97
298.16
Spirits (HK$ per capita)
119.55
86.26
50.67
49.47
Wine (HK$ per capita)
24.02
43.70
44.23
41.04

419.20
323.34
54.61
41.25

450.94
348.73
57.19
45.02

533.79
413.72
65.84
54.22

592.80
457.72
73.47
61.62

628.87
486.52
76.68
65.67

613.75
475.67
73.82
64.26

681.71
529.47
80.60
71.64

32.86
43.28
-32.58
198.28

4,274
2,083

4,421
2,169

4,732
2,324

4,961
2,431

5,613
2,755

5,961
2,925

5,903
2,903

6,467
3,184

119.53
98.16

2,191

2,252

2,408

2,530

2,858

3,036

3,000

3,283

145.17

651.75

694.55

723.46

810.43

852.05

835.63

906.93

75.61

319.77

341.15

354.53

397.78

418.11

410.97

446.57

58.52

331.98

353.40

368.92

412.65

433.94

424.66

460.36

96.13

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (HK$ million)
2,946
3,870
4,243
Coffee, tea and cocoa (HK$ million)
1,607
1,935
2,063
Mineral waters, soft drinks, fruit
and vegetable juices (HK$ million)
1,339
1,935
2,180

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (HK$ per capita)
516.43
628.64
629.08
634.98
Coffee, tea and cocoa (HK$ per
capita)
281.71
314.32
305.90
309.50
Mineral waters, soft drinks, fruit
and vegetable juices (HK$ per capita) 234.73
314.32
323.17
325.48
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.432

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (HK$
million)
3,033
Tobacco consumer expenditure (HK$
per capita)
531.69

4,135

2,461

2,784

2,708

2,983

3,431

3,759

3,865

3,744

4,090

34.86

671.69

364.88

413.65

399.14

437.87

500.37

542.68

552.51

529.95

573.62

7.89

13.5
20.5
7.0

13.4
20.4
7.0

13.5
20.5
7.1

13.5
20.6
7.1

13.4
20.4
7.3

13.3
20.1
7.4

13.2
19.9
7.5

13.2
19.8
7.5

13.1
19.8
7.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.433

1990
Personal care consumer expenditure
Personal care consumer expenditure
(HK$ million)
6,656
Personal care consumer expenditure
(HK$ per capita)
1,166.81

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,752

8,520

9,202

10,958

12,572

14,270

16,149

17,339

17,488

19,709

196.11

2,071.42

1,263.33

1,367.17

1,615.37

1,845.28

2,080.98

2,331.73

2,478.47

2,475.58

2,763.93

136.88

8,311
1,111
598
1,045
280
3,546

8,514
1,166
605
1,073
287
3,610

8,922
1,233
625
1,119
295
3,824

9,259
1,278
643
1,165
304
3,984

9,618
1,329
661
1,211
315
4,168

9,925
1,375
656
1,255
327
4,336

10,239
1,417
650
1,298
339
4,526

1,255.13
171.87
89.25
158.25
42.27
532.22

1,309.48
181.02
91.71
164.20
43.33
561.29

1,350.25
186.44
93.83
169.90
44.40
580.95

1,388.71
191.85
95.40
174.79
45.47
601.73

1,418.70
196.50
93.77
179.36
46.81
619.79

1,449.43
200.53
92.03
183.79
48.03
640.76

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (HK$ million)
8,158
Colour cosmetics (HK$ million)
1,094
Fragrances (HK$ million)
594
Hair care (HK$ million)
1,022
Mens grooming (HK$ million)
273
Skin care (HK$ million)
3,489

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (HK$ per capita)
1,209.59
1,234.72
Colour cosmetics (HK$ per capita)
162.19
165.08
Fragrances (HK$ per capita)
88.02
88.88
Hair care (HK$ per capita)
151.54
155.29
Mens grooming (HK$ per capita)
40.54
41.54
Skin care (HK$ per capita)
517.40
526.90
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.434

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (HK$ million)
42,587
81,795
53,664
Clothing materials (HK$ million)
332
627
358
Garments (HK$ million)
39,732
76,233
50,163
Other clothing (HK$ million)
1,508
2,980
2,289
Clothing, cleaning, repair and hire
(HK$ million)
1,016
1,954
854
Footwear (HK$ million)
10,935
20,705
13,977

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

51,981
367
48,637
2,195

56,420
414
52,880
2,314

60,888
468
57,153
2,436

65,443
532
61,477
2,565

71,503
586
67,230
2,795

73,785
614
69,437
2,869

71,582
609
67,422
2,761

77,234
677
72,806
2,943

81.35
103.93
83.24
95.20

782
13,541

812
14,833

830
16,022

869
17,123

892
18,683

865
19,258

790
18,640

809
20,073

-20.38
83.56

8,317.30
61.07
7,795.40
341.08

8,936.71
68.76
8,388.63
357.55

9,543.90
77.61
8,965.44
374.11

10,323.96
84.60
9,707.09
403.53

10,547.13
87.80
9,925.64
410.11

10,133.14
86.15
9,544.24
390.88

10,830.84
94.89
10,209.86
412.70

45.08
63.13
46.59
56.15

119.75
2,186.65

121.77
2,351.57

126.74
2,497.18

128.73
2,697.51

123.58
2,752.76

111.87
2,638.74

113.39
2,814.87

-36.31
46.84

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (HK$ per capita)
7,465.59
13,286.84
7,957.11
7,722.89
Clothing materials (HK$ per capita)
58.17
101.92
53.09
54.50
Garments (HK$ per capita)
6,965.11
12,383.40
7,438.01
7,226.08
Other clothing (HK$ per capita)
264.29
484.12
339.39
326.18
Clothing, cleaning, repair and hire
(HK$ per capita)
178.02
317.40
126.62
116.13
Footwear (HK$ per capita)
1,916.99
3,363.39
2,072.42
2,011.73
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.435

1990

1995

2002

2003

2004

512

1,054

1,263

1,296

1,272

42.8

49.7

58.0

58.2

54.8

57.2

50.3

42.0

41.8

45.2

Healthy life expectancy at birth

Total population (years)
77
Males (years)
75
Females (years)
80

79
76
82

81
79
85

81
79
84

3.7

4.4

17.4

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
3.2
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
14.6

Consumer health (selected) retail sales by category

Consumer health retail sales (HK$
million)
Analgesics (HK$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (HK$ million)
Digestive Remedies (HK$ million)
Medicated Skin Care (HK$ million)
Vitamins and Dietary Supplements
(HK$ million)

% change
1990-2010

2005

2006

2007

2008

2009

2010

82
79
85

82
79
85

82
79
86

82
79
86

82
79
86

82
79
86

83
80
86

6.69
6.63
6.74

4.5

4.7

4.8

5.0

5.2

5.4

5.6

5.8

82.72

24.1

24.5

24.8

25.1

25.4

25.7

26.0

26.2

26.5

80.97

965
240

995
249

1,025
259

1,046
270

1,083
283

1,138
297

1,184
311

1,230
324

1,283
339

425
148
94

437
152
98

450
157
99

459
155
101

474
159
105

500
167
110

520
171
115

542
176
120

569
181
125

1,762

1,882

1,978

2,095

2,231

2,447

2,635

2,889

3,239

151.05
38.15

153.52
39.59

157.99
41.21

164.30
42.83

169.19
44.43

174.18
45.91

179.92
47.49

66.28
23.09
14.60

67.43
22.69
14.76

69.07
23.17
15.35

72.13
24.09
15.90

74.40
24.48
16.44

76.78
24.96
17.00

79.78
25.38
17.57

291.54

307.49

325.29

353.34

376.61

409.03

454.17

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (HK$
per capita)
143.09
147.79
Analgesics (HK$ per capita)
35.59
37.01
Cough, Cold and Allergy (Hay Fever)
Remedies (HK$ per capita)
63.02
64.90
Digestive Remedies (HK$ per capita)
21.96
22.56
Medicated Skin Care (HK$ per capita)
13.94
14.51
Vitamins and Dietary Supplements
(HK$ per capita)
261.28
279.66
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.436

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

110
1

595
2

821
2

1,066
2

1,248
2

1,530
2

1,840
2

2,001
2

2,100
2

2,176
2

Package holidays consumer expenditure

Package holidays consumer
expenditure (HK$ million)
6,343
13,237
Package holidays consumer
expenditure (HK$ per capita)
1,111.94
2,150.15

14,551

14,275

15,473

16,705

18,304

20,664

21,915

21,692

23,704

273.71

2,157.59

2,120.86

2,280.93

2,451.83

2,669.29

2,983.62

3,132.59

3,070.68

3,324.15

198.95

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (HK$ million)
2,538
4,633
3,054
Hotels and other accommodation
consumer expenditure (HK$ per capita) 444.91
752.55
452.81

2,862

2,959

3,102

3,315

3,572

3,627

3,452

3,643

43.54

425.22

436.20

455.34

483.48

515.71

518.51

488.67

510.89

14.83

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

332

Euromonitor International 2011

Section 3 Country snapshots Hong Kong, China

Consumer Technology

Table: 3.437

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

35.8

50.2

59.4

62.1

65.7

69.4

69.7

72.9

75.9

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
20.7
34.1
DVD player/recorder households (% of
households)
0.3

56.1

56.8

57.7

58.4

58.1

57.1

55.0

53.1

52.2

24.0

42.4

59.6

74.0

83.9

89.6

92.8

94.4

95.3

Video game console households

Video game console households (% of
households)
18.8

22.3

23.7

23.9

23.9

24.0

24.0

24.1

24.2

24.3

24.3

29.60

Mobile telephone households

Mobile telephone households (% of
households)

8.0

84.7

90.0

92.8

95.0

97.1

98.3

99.0

99.3

99.4

17,340.35

200

2,919

3,557

3,863

3,916

4,205

4,502

4,657

4,873

5,248

0.6

Internet users
Internet users (000)

152.80

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.438

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11.8

14.4

17.2

17.6

18.0

18.5

18.9

19.3

19.9

20.5

21.0

78.27

28,369

27,085

28,659

30,310

32,641

36,606

38,564

37,953

41,253

238.95

7,333

7,119

7,636

8,312

9,184

10,301

10,918

10,851

11,950

188.54

15,441

14,664

15,454

16,148

17,209

19,333

20,343

19,961

21,603

312.23

2,960

2,792

2,897

3,002

3,176

3,556

3,730

3,639

3,909

221.65

2,634

2,510

2,673

2,848

3,072

3,415

3,574

3,502

3,791

140.96

4,024.00

4,224.86

4,448.70

4,760.13

5,285.31

5,512.56

5,372.65

5,785.12

171.15

1,057.67

1,125.69

1,220.00

1,339.34

1,487.36

1,560.64

1,536.14

1,675.74

130.82

2,178.59

2,278.12

2,370.18

2,509.70

2,791.41

2,907.92

2,825.66

3,029.49

229.77

414.86

427.06

440.56

463.14

513.44

533.18

515.12

548.19

157.31

372.88

393.99

417.96

447.96

493.11

510.83

495.74

531.69

92.76

Transport services consumer expenditure

Transport services consumer
expenditure (HK$ million)
12,171
26,760
Rail travel consumer expenditure
(HK$ million)
4,141
7,992
Buses, coaches and taxis consumer
expenditure (HK$ million)
5,241
13,261
Air travel consumer expenditure (HK$
million)
1,215
2,605
Other travel consumer expenditure
(HK$ million)
1,573
2,901

Transport services per capita consumer expenditure

Transport services consumer
expenditure (HK$ per capita)
2,133.55
4,346.84
4,206.45
Rail travel consumer expenditure
(HK$ per capita)
725.98
1,298.28
1,087.31
Buses, coaches and taxis consumer
expenditure (HK$ per capita)
918.68
2,154.19
2,289.60
Air travel consumer expenditure (HK$
per capita)
213.05
423.14
438.90
Other travel consumer expenditure
(HK$ per capita)
275.83
471.23
390.64
Source: Euromonitor International from national statistics

Money

Table: 3.439

1990
Annual savings and savings ratio
Annual savings (HK$ million)
115,341
Savings ratio (% of disposable
income)
26.1
Consumer lending by category
Consumer lending (total) (HK$
million)
Mortgages/housing share of total
consumer lending (HK$ million)
Consumer credit share of total
consumer lending (HK$ million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

226,497

281,819

270,618

282,176

296,547

312,983

333,536

328,117

327,320

346,881

200.74

25.1

27.8

27.8

27.3

27.4

27.0

26.0

24.7

25.0

24.5

-5.95

742,865

717,560

727,866

743,878

746,798

805,586

853,608

900,316

960,881

535,152

523,378

529,136

534,427

530,151

558,780

587,836

617,228

657,965

207,713

194,181

198,731

209,451

216,647

246,807

265,772

283,088

302,916

10,072

10,777

11,693

12,570

13,262

14,190

14,644

14,864

15,146

8,957

9,845

10,830

11,865

12,696

13,679

14,312

14,740

15,149

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

333

World Consumer Lifestyles Databook 2011

Hungary

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.440

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

366
763
633
1,136
714
1,207
2,000
2,716
1,920

349
743
512
1,139
835
1,411
1,780
2,859
1,980

286
635
492
902
715
1,401
1,791
2,953
2,057

288
615
485
890
685
1,347
1,851
2,932
2,073

285
600
473
887
670
1,308
1,906
2,909
2,091

284
587
459
885
657
1,272
1,957
2,891
2,044

285
579
443
872
649
1,240
1,998
2,866
2,053

291
576
427
858
644
1,210
2,031
2,859
2,007

295
576
410
848
640
1,185
2,046
2,865
2,013

296
580
394
836
632
1,170
2,049
2,862
1,958

294
582
388
818
628
1,163
2,045
2,854
1,979

% change
1990-2010
-19.69
-23.68
-38.63
-27.93
-12.02
-3.66
2.24
5.05
3.06

Source: National statistical offices/Euromonitor International

People

Table: 3.441

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
10,375
0-14 yrs (000)
2,131
15-64 yrs (000)
6,870
65+ yrs (000)
1,374

10,337
1,892
6,987
1,458

10,175
1,660
6,963
1,552

10,142
1,634
6,949
1,559

10,117
1,606
6,944
1,567

10,098
1,580
6,940
1,578

10,077
1,553
6,932
1,591

10,058
1,529
6,928
1,601

10,039
1,510
6,912
1,618

10,020
1,494
6,896
1,629

10,000
1,481
6,870
1,649

-3.62
-30.50
0.00
20.02

Male population by age at January 1st

Male population by age at January
1st (000)
4,985
0-14 yrs (000)
1,090
15-64 yrs (000)
3,367
65+ yrs (000)
527

4,942
967
3,423
551

4,837
850
3,413
574

4,818
837
3,408
574

4,804
823
3,407
575

4,793
810
3,407
577

4,785
797
3,407
581

4,774
784
3,406
585

4,764
774
3,399
591

4,754
767
3,392
595

4,744
760
3,381
604

-4.83
-30.35
0.42
14.45

Female population by age at January 1st

Female population by age at January
1st (000)
5,390
0-14 yrs (000)
1,040
15-64 yrs (000)
3,503
65+ yrs (000)
846

5,395
924
3,564
907

5,338
810
3,550
978

5,324
797
3,542
985

5,313
783
3,537
993

5,304
770
3,533
1,001

5,292
757
3,525
1,010

5,284
745
3,522
1,017

5,275
735
3,512
1,027

5,265
728
3,504
1,034

5,255
721
3,489
1,045

-2.50
-30.67
-0.41
23.48

Ethnic groups
Hungarian (000)
Gipsy, Romany, Bea (000)
German (000)
Slovakian (000)
Croatian (000)
Romanian (000)
Serbian (000)
Slovenian (000)
Other (000)

10,145
133
34
12
15
11
3
2
20

10,000
173
73
24
20
13
5
3
26

9,703
213
129
42
27
15
8
5
33

9,653
218
136
44
28
16
8
5
34

9,611
223
142
46
29
16
8
6
35

9,577
227
149
48
29
16
9
6
36

9,542
231
155
50
30
16
9
6
37

9,509
235
160
52
31
17
9
6
38

9,477
239
166
54
32
17
10
6
38

9,445
243
171
56
32
17
10
6
39

9,414
246
176
57
33
17
10
7
40

-7.21
85.46
421.61
378.63
115.51
59.77
222.04
220.38
97.79

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,038
605
923
3,810

4,751
678
954
3,954

4,394
770
988
4,022

4,327
790
988
4,037

4,275
804
989
4,049

4,225
819
990
4,064

4,174
834
990
4,078

4,124
849
991
4,094

4,077
863
991
4,108

4,030
877
992
4,121

3,982
890
993
4,135

-20.95
47.16
7.62
8.53

5
3

4
2

4
2

4
2

4
2

4
2

4
2

4
2

4
2

-33.72
-3.91

28

29

29

29

30

30

30

30

30

25.35

26

26

27

27

27

28

28

28

28

28.11

6,653
3,489

6,674
3,443

6,684
3,413

6,698
3,378

6,719
3,339

6,731
3,308

6,746
3,274

6,764
3,236

-0.32
-9.86

113

113

113

112

112

112

112

112

-3.34

1,732,834
207,639
165,552
180,338
159,589
128,557
117,799
108,098
103,922
81,172

1,713,412
205,847
164,026
178,090
158,088
128,038
117,110
108,170
102,465
80,896

1,697,343
204,297
162,889
175,701
156,567
127,594
116,336
108,286
101,465
80,478

1,691,181
203,693
163,362
173,821
156,127
127,556
116,220
108,758
101,049
80,314

1,694,571
204,172
164,867
172,562
156,317
128,086
116,548
109,523
101,315
79,880

1,702,297
205,084
167,039
171,096
156,664
128,808
116,874
110,316
101,755
79,300

1,703,938
205,345
168,003
169,706
156,702
129,184
117,044
110,939
101,851
79,131

1,708,820
205,972
169,217
168,540
156,962
129,751
117,359
111,665
102,156
78,992

-15.27
-2.95
-0.42
-14.20
-7.69
0.32
2.81
8.92
-6.24
-7.74

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(years)
24
25
First marriage: average age of women
(years)
22
23

Urban and rural population, and population density

Urban population (000)
6,785
6,740
6,653
Rural population (000)
3,590
3,597
3,522
Population density (persons per sq
km)
115
115
114
Population of major cities
Budapest (Number)
2,016,681
Debrecen (Number)
212,235
Szeged (Number)
169,930
Miskolc (Number)
196,442
Pecs (Number)
170,039
Gyor (Number)
129,331
Nyiregyhaza (Number)
114,152
Kecskemet (Number)
102,516
Szekesfehervar (Number)
108,958
Szombathely (Number)
85,617

1,930,014
210,784
169,669
182,099
165,367
127,236
114,059
104,568
108,070
83,694

1,758,008
209,818
167,423
182,706
161,416
129,279
118,610
108,213
105,534
81,642

Source: Euromonitor International from national statistics/UN

334

Euromonitor International 2011

Section 3 Country snapshots Hungary

House and Home

Table: 3.442

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,861
3,860
Over US$5,000 (000)
1,915
2,900
Over US$15,000 (000)
136
303
Over US$35,000 (000)
46
78
Over US$55,000 (000)
26
44

3,886
3,532
617
132
74

3,916
3,672
1,135
148
81

3,956
3,850
1,583
218
115

4,002
3,919
1,844
258
130

4,046
3,960
1,841
266
130

4,091
4,042
2,431
368
155

4,133
4,097
2,746
461
182

4,172
4,099
2,115
305
144

4,206
4,139
2,219
334
159

8.94
116.09
1,535.93
628.83
518.22

Households by number of persons

1 person (000)
971
2 persons (000)
1,124
3 persons (000)
791
4 persons (000)
681
5 persons (000)
223
6+ persons (000)
100

974
1,110
780
672
227
106

1,043
1,124
760
627
224
109

1,078
1,141
756
615
220
107

1,118
1,162
753
603
216
104

1,163
1,186
750
590
212
101

1,206
1,210
746
578
208
99

1,248
1,235
741
566
204
97

1,289
1,259
737
554
200
95

1,327
1,281
732
543
196
93

1,361
1,301
728
533
192
91

40.22
15.82
-8.03
-21.78
-13.64
-8.95

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

971
750
1,566
407
194

974
920
1,385
394
196

1,043
1,330
935
369
211

1,078
1,372
892
362
214

1,118
1,412
844
353
229

1,163
1,471
790
342
237

1,206
1,516
752
334
239

1,248
1,567
722
328
226

1,289
1,601
679
317
247

1,327
1,630
642
311
262

1,361
1,650
616
303
277

40.22
119.80
-60.70
-25.59
42.47

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

2,864
84
2,780
995
30

3,312
8
3,304
515
43

3,479
89
3,390
311
97

3,536
163
3,374
303
78

3,598
318
3,280
299
59

3,661
365
3,296
295
46

3,719
425
3,294
288
40

3,772
522
3,251
278
40

3,823
585
3,238
268
42

3,873
650
3,223
257
42

3,920
715
3,206
245
41

36.87
749.04
15.31
-75.40
36.75

Households by type of dwelling

Apartment (000)
1,803
Other (000)
27

1,899
21

2,115
14

2,145
14

2,181
16

2,220
17

2,260
18

2,299
19

2,338
19

2,376
19

2,411
19

33.71
-29.66

45,655
13,587
8,830
16,592
1,600

166,478
52,188
49,440
33,206
2,965

502,213
188,136
185,842
55,018
74

573,260
207,022
218,032
68,067
39

624,550
257,406
224,840
59,452
27

682,156
279,716
248,592
63,693
28

721,257
292,604
265,242
70,038
18

808,386
324,746
297,182
74,768
18

937,888
372,863
346,290
86,332
18

928,787
390,150
340,318
69,368
327

994,195
413,582
371,497
66,390
536

2,077.60
2,943.99
4,107.33
300.14
-66.51

49.7
0.1
46.5
6.8
2.0
98.2
16.3
0.0
86.0
32.5

68.0
0.3
55.0
20.0
5.9
89.8
24.0
0.0
89.0
37.0

95.4
2.7
60.0
58.2
26.0
84.0
75.0
0.5
92.0
64.8

96.2
3.7
58.0
66.9
29.4
79.0
78.5
0.7
92.3
70.0

96.5
4.6
57.0
71.3
33.3
76.0
78.5
1.0
92.5
72.0

96.8
5.5
55.0
75.0
40.7
75.0
74.1
1.3
92.8
74.0

97.0
6.3
52.0
80.0
47.1
72.0
64.4
1.7
93.0
83.0

97.2
7.0
52.0
82.0
50.6
71.0
55.9
2.0
93.1
86.0

97.3
7.7
52.0
85.0
54.6
68.0
49.6
2.3
93.2
88.4

97.4
8.3
51.9
87.5
56.8
67.5
45.2
2.6
93.4
90.5

97.5
8.8
51.8
89.4
61.4
67.2
42.0
2.8
93.5
92.2

96.22
6,867.46
11.48
1,206.73
3,038.11
-31.53
157.75

7,294
2,732
2,160
1,525
444
377
57

7,328
2,748
2,170
1,530
445
378
57

7,363
2,764
2,180
1,535
446
380
58

7,401
2,780
2,190
1,540
447
385
59

7,435
2,796
2,200
1,542
446
391
60

7,464
2,811
2,210
1,542
446
395
60

7,489
2,826
2,220
1,541
444
397
61

7,511
2,840
2,230
1,540
443
397
61

7,530
2,854
2,235
1,539
442
398
62

1990

Household running costs

Household running costs (HUF million)
Electricity (HUF million)
Gas (HUF million)
Solid Fuels (HUF million)
Liquid Fuels (HUF million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

8.70
183.64

Source: Euromonitor International from national statistics

www.euromonitor.com

335

World Consumer Lifestyles Databook 2011

Income

Table: 3.443

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (HUF
per capita)
178,493
497,415
1,398,688
Gross income (annual, constant) (HUF
per capita)
1,990,546
1,793,175
2,141,489
Disposable income (annual, current)
(HUF per capita)
130,833
365,175
992,072
Disposable income (annual, constant)
(HUF per capita)
1,459,045
1,316,451
1,518,931
Gross income (annual, current) by age
Aged 15-19 (HuF)
263,921
Aged 20-24 (HuF)
423,436
Aged 25-29 (HuF)
418,678
Aged 30-34 (HuF)
329,787
Aged 35-39 (HuF)
274,386
Aged 40-44 (HuF)
259,295
Aged 45-49 (HuF)
253,837
Aged 50-54 (HuF)
214,798
Aged 55-59 (HuF)
135,698
Aged 60-64 (HuF)
73,332
Aged 65+ (HuF)
26,781

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

1,528,627

1,677,253

1,809,654

1,944,017

2,076,031

2,173,391

2,115,337

2,207,165

1,136.56

2,229,081

2,285,394

2,376,458

2,451,436

2,420,093

2,384,355

2,222,752

2,207,165

10.88

1,091,817

1,202,184

1,291,612

1,372,389

1,429,883

1,478,303

1,462,292

1,528,777

1,068.49

1,592,114

1,638,073

1,696,159

1,730,604

1,666,859

1,621,797

1,536,546

1,528,777

4.78

760,210
1,024,962
985,364
803,866
691,292
664,861
655,886
585,114
440,029
311,339
176,158

1,760,083
2,162,904
2,168,706
1,975,529
1,836,574
1,800,119
1,807,004
1,761,224
1,605,900
1,406,011
1,076,184

1,798,856
2,220,533
2,267,228
2,123,130
2,018,724
1,996,771
2,014,337
1,975,969
1,828,383
1,622,118
1,257,643

1,952,062
2,395,304
2,454,593
2,318,730
2,219,697
2,201,560
2,226,071
2,186,290
2,027,256
1,798,476
1,379,951

2,100,805
2,547,703
2,605,560
2,467,407
2,358,593
2,334,866
2,363,993
2,342,770
2,189,689
1,953,105
1,492,613

2,169,728
2,632,218
2,742,945
2,656,289
2,577,668
2,570,294
2,602,295
2,582,990
2,410,827
2,148,077
1,636,153

2,288,639
2,760,745
2,888,060
2,821,642
2,749,846
2,745,888
2,778,554
2,772,065
2,597,525
2,316,628
1,749,436

2,381,051
2,854,653
2,989,836
2,948,189
2,886,339
2,885,899
2,917,798
2,923,628
2,750,942
2,463,046
1,851,661

2,281,006
2,717,483
2,844,017
2,830,419
2,784,857
2,788,924
2,815,726
2,831,814
2,680,777
2,407,440
1,802,075

2,378,249
2,816,456
2,944,442
2,954,172
2,925,898
2,932,382
2,955,745
2,980,641
2,843,085
2,557,651
1,912,910

801.12
565.14
603.27
795.78
966.34
1,030.91
1,064.43
1,287.65
1,995.16
3,387.79
7,042.77

Gross income (annual, constant) by age

Aged 15-19 (HuF)
2,836,813
2,651,194
Aged 20-24 (HuF)
4,551,395
3,574,500
Aged 25-29 (HuF)
4,500,253
3,436,407
Aged 30-34 (HuF)
3,544,783
2,803,442
Aged 35-39 (HuF)
2,949,292
2,410,844
Aged 40-44 (HuF)
2,787,085
2,318,666
Aged 45-49 (HuF)
2,728,415
2,287,369
Aged 50-54 (HuF)
2,308,798
2,040,554
Aged 55-59 (HuF)
1,458,578
1,534,577
Aged 60-64 (HuF)
788,220
1,085,778
Aged 65+ (HuF)
287,862
614,341

2,648,411
3,254,541
3,263,270
2,972,595
2,763,508
2,708,655
2,719,015
2,650,129
2,416,411
2,115,637
1,619,343

2,586,229
3,192,478
3,259,612
3,052,441
2,902,335
2,870,774
2,896,029
2,840,867
2,628,680
2,332,132
1,808,123

2,629,063
3,226,028
3,305,879
3,122,897
2,989,518
2,965,090
2,998,103
2,944,525
2,730,336
2,422,212
1,858,536

2,732,059
3,313,241
3,388,484
3,208,817
3,067,306
3,036,450
3,074,330
3,046,729
2,847,651
2,539,977
1,941,116

2,715,177
3,293,933
3,432,495
3,324,055
3,225,670
3,216,441
3,256,487
3,232,330
3,016,886
2,688,083
2,047,466

2,652,496
3,199,659
3,347,214
3,270,237
3,187,026
3,182,440
3,220,299
3,212,778
3,010,489
2,684,934
2,027,567

2,601,959
3,119,500
3,267,225
3,221,714
3,154,126
3,153,644
3,188,504
3,194,875
3,006,167
2,691,561
2,023,453

2,392,031
2,849,753
2,982,446
2,968,186
2,920,405
2,924,671
2,952,778
2,969,648
2,811,259
2,524,619
1,889,788

2,378,249
2,816,456
2,944,442
2,954,172
2,925,898
2,932,382
2,955,745
2,980,641
2,843,085
2,557,651
1,912,910

-16.16
-38.12
-34.57
-16.66
-0.79
5.21
8.33
29.10
94.92
224.48
564.52

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.444

1990
Consumer expenditure by category
Consumer expenditure by category
(HUF million)
1,148,087
Food and non-alcoholic beverages
(HUF million)
299,247
Alcoholic beverages and tobacco (HUF
million)
94,148
Clothing and footwear (HUF million)
59,725
Housing (HUF million)
167,241
Household goods and services (HUF
million)
85,393
Health goods and medical services
(HUF million)
28,296
Transport (HUF million)
129,669
Communications (HUF million)
9,007
Leisure and recreation (HUF million)
90,236
Education (HUF million)
16,911
Hotels and catering (HUF million)
53,499
Miscellaneous goods and services
(HUF million)
114,715

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,292,660

9,570,533

10,624,728

11,311,999

12,150,267

12,933,465

13,648,371

14,430,542

13,879,532

14,487,807

1,161.91

765,547

1,742,236

1,882,090

1,956,694

2,031,155

2,176,741

2,358,576

2,523,611

2,439,595

2,595,607

767.38

279,604
161,585
569,269

836,710
404,547
1,740,348

932,259
430,188
1,958,826

973,751
434,634
2,095,794

1,005,134
434,810
2,263,342

1,140,466
436,737
2,414,380

1,288,387
472,936
2,609,974

1,433,299
479,844
2,782,768

1,382,401
471,643
2,741,362

1,444,273
487,431
2,899,952

1,434.04
716.13
1,634.00

227,174

617,630

695,965

809,039

805,848

816,370

787,346

800,853

728,063

802,208

839.44

88,819
399,332
63,317
252,393
43,827
157,136

335,927
1,383,225
456,738
712,698
108,636
450,300

376,058
1,591,742
473,130
801,200
133,317
489,512

402,073
1,703,268
482,034
861,539
133,798
554,513

448,957
1,913,166
547,887
957,215
139,876
603,417

462,969
2,068,982
548,229
1,012,740
162,040
655,479

485,023
2,130,081
542,548
1,032,728
151,440
710,401

495,491
2,242,365
565,580
1,062,400
156,420
733,280

468,830
2,152,511
476,186
1,023,484
148,354
729,508

477,506
2,199,134
442,065
1,058,714
158,004
762,958

1,587.55
1,595.96
4,807.76
1,073.27
834.33
1,326.13

284,658

781,537

860,442

904,862

999,461

1,038,333

1,078,929

1,154,632

1,117,595

1,159,957

911.16

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.445

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

35
71

3,679
2,050
1,629
34
71

3,870
2,112
1,758
30
71

3,922
2,127
1,795
39
87

3,900
2,117
1,783
41
86

3,902
2,116
1,785
37
89

3,930
2,137
1,793
32
75

3,926
2,143
1,783
35
75

3,879
2,112
1,768
42
77

3,781
2,044
1,738
47
79

3,716
2,009
1,707
50
79

417
262
155

239
138
101

245
139
106

253
137
116

304
159
145

317
165
152

312
164
148

329
174
156

421
235
187

465
259
206

10.2

5.8

5.9

6.1

7.2

7.5

7.4

7.8

10.0

11.1

11.3

6.1

6.1

6.1

7.0

7.2

7.1

7.6

10.3

11.4

8.7

5.4

5.6

6.1

7.5

7.8

7.7

8.1

9.7

10.8

% change
1990-2010

43.10
11.90

Source: International Labour Organisation/Euromonitor International

336

Euromonitor International 2011

Section 3 Country snapshots Hungary

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.446

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

388

397
508
437

342
478
516

332
464
519

328
447
531

326
431
529

327
416
531

328
400
534

324
395
525

326
386
514

329
379
500

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

% change
1990-2010
-15.24

100
50
50

170
82
89

354
159
196

390
169
221

422
180
242

436
181
255

439
182
256

432
180
252

414
174
240

413
172
240

410
171
239

310.22
243.31
377.08

3.3

4.1

3.3

3.1

3.1

3.1

3.3

3.5

3.7

3.8

3.9

16.97

62,296
12,080
5,223

67,606
12,068
6,159

77,488
17,346
7,222

75,101
13,777
5,208

71,555
12,962
5,269

68,034
11,708
5,199

64,321
11,124
5,350

63,007
10,831
5,328

62,145
10,625
5,323

24,271
1,932

28,272
1,969

31,269
2,668

33,006
2,638

30,529
4,037

27,707
4,299

25,975
3,731

25,221
3,799

24,711
3,771

5,821
2,218
5,219
5,532

5,617
2,358
5,240
5,923

5,301
2,211
5,393
6,078

5,217
1,950
5,755
7,550

4,669
1,829
6,151
6,109

5,015
1,790
6,719
5,597

4,829
1,316
6,594
5,402

4,765
1,254
6,622
5,187

4,765
1,202
6,651
5,097

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.447

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (HUF
million)
263,634
669,739
Bread and cereals (HUF million)
31,910
90,547
Meat (HUF million)
86,612
228,732
Fish and seafood (HUF million)
4,609
5,814
Milk, cheese and eggs (HUF million)
34,130
96,944
Oils and fats (HUF million)
12,117
43,771
Fruit (HUF million)
28,054
48,404
Vegetables (HUF million)
30,440
78,414
Sugar and confectionery (HUF million)
22,286
42,794
Other foods (HUF million)
13,475
34,318

1,492,585
230,484
490,504
14,760
255,371
78,443
100,670
152,973
101,448
67,932

1,605,220
260,005
511,919
16,325
283,063
82,390
105,954
170,285
110,099
65,180

1,676,027
284,136
518,213
17,516
304,342
83,965
108,212
183,819
115,994
59,830

1,741,834
280,578
573,074
18,698
311,923
86,786
109,250
178,059
120,377
63,088

1,865,227
303,367
598,794
19,632
334,157
89,310
123,782
203,564
125,027
67,595

2,019,141
331,552
632,099
20,828
361,880
92,757
141,349
234,317
131,147
73,213

2,141,996
355,070
653,475
21,646
384,056
94,239
157,749
263,377
134,673
77,710

2,076,795
345,381
644,808
26,466
400,587
89,726
135,080
243,014
138,070
53,665

2,214,727
368,333
687,251
27,330
433,870
95,049
143,252
251,943
144,571
63,128

740.08
1,054.28
693.48
492.91
1,171.23
684.41
410.64
727.68
548.70
368.49

158,268.81
25,635.50
50,473.40
1,609.56

165,668.63
28,085.72
51,223.35
1,731.40

172,500.67
27,786.73
56,753.79
1,851.76

185,105.15
30,106.10
59,424.29
1,948.23

200,752.13
32,964.42
62,846.19
2,070.81

213,369.19
35,369.35
65,094.12
2,156.19

207,270.23
34,470.01
64,353.67
2,641.37

221,480.06
36,834.52
68,727.35
2,733.05

771.59
1,097.59
723.25
515.15

27,909.01
8,123.33
10,446.66
16,789.47

30,083.01
8,299.57
10,696.32
18,169.76

30,890.99
8,594.75
10,819.45
17,633.91

33,161.78
8,863.14
12,284.10
20,201.71

35,979.71
9,222.32
14,053.53
23,296.81

38,256.69
9,387.40
15,713.78
26,235.63

39,979.77
8,954.90
13,481.36
24,253.46

43,388.47
9,505.24
14,325.65
25,195.16

1,218.92
713.84
429.79
758.73

10,855.32
6,426.55

11,465.55
5,913.95

11,921.41
6,247.89

12,407.69
6,708.11

13,039.19
7,279.15

13,415.12
7,740.90

13,779.75
5,355.94

14,457.61
6,313.02

573.03
386.07

Food per capita consumer expenditure by category

Food consumer expenditure (HUF per
capita)
25,410.89
64,792.37
146,693.52
Bread and cereals (HUF per capita)
3,075.72
8,759.76
22,652.33
Meat (HUF per capita)
8,348.30
22,128.11
48,207.45
Fish and seafood (HUF per capita)
444.29
562.45
1,450.60
Milk, cheese and eggs (HUF per
capita)
3,289.69
9,378.66
25,098.27
Oils and fats (HUF per capita)
1,167.95
4,234.57
7,709.47
Fruit (HUF per capita)
2,704.01
4,682.73
9,894.04
Vegetables (HUF per capita)
2,934.01
7,586.03
15,034.42
Sugar and confectionery (HUF per
capita)
2,148.13
4,140.05
9,970.46
Other foods (HUF per capita)
1,298.79
3,320.01
6,676.48
Catering consumer expenditure
Catering consumer expenditure (HUF
million)
35,278
Catering consumer expenditure (HUF
per capita)
3,400.36

101,420

295,810

328,788

372,680

397,498

419,536

461,859

483,258

488,558

514,778

1,359.20

9,811.67

29,072.62

32,417.27

36,837.98

39,365.78

41,634.80

45,920.08

48,138.44

48,759.49

51,479.55

1,413.94

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Drinking

Table: 3.448

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (HUF million)
58,622
167,690
486,187
Beer (HUF million)
24,201
72,932
228,444
Spirits (HUF million)
16,216
45,150
103,880
Wine (HUF million)
18,205
49,608
153,863

536,051
259,198
111,818
165,035

558,996
277,931
113,772
167,294

557,732
262,791
116,754
178,188

624,982
295,255
136,674
193,053

705,229
334,043
160,815
210,372

771,142
366,223
183,053
221,866

738,322
358,493
175,132
204,697

762,553
367,839
179,548
215,166

1,200.80
1,419.90
1,007.24
1,081.93

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (HUF per capita)
5,650.40
16,222.81
47,783.15
52,852.67
Beer (HUF per capita)
2,332.71
7,055.63
22,451.82
25,555.99
Spirits (HUF per capita)
1,563.00
4,367.95
10,209.44
11,024.82
Wine (HUF per capita)
1,754.69
4,799.23
15,121.89
16,271.86

55,254.59
27,472.36
11,245.91
16,536.32

55,234.44
26,025.21
11,562.61
17,646.62

62,023.18
29,301.07
13,563.50
19,158.61

70,117.06
33,212.02
15,988.91
20,916.13

76,815.22
36,480.27
18,234.32
22,100.63

73,686.73
35,778.67
17,478.73
20,429.33

76,257.86
36,785.10
17,955.44
21,517.33

1,249.60
1,476.93
1,048.78
1,126.28

276,870
108,998

280,668
106,003

289,321
108,977

311,514
115,615

339,435
124,100

381,615
137,412

362,800
130,969

380,880
142,491

969.48
690.84

167,873

174,664

180,343

195,900

215,335

244,203

231,831

238,389

1,254.79

28,652.56

30,914.69

33,748.13

38,013.52

36,208.46

38,089.23

1,009.60

10,792.44

11,473.59

12,338.61

13,687.90

13,071.05

14,249.58

720.51

17,860.12

19,441.10

21,409.53

24,325.62

23,137.40

23,839.65

1,305.62

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (HUF million)
35,614
95,807
249,651
Coffee, tea and cocoa (HUF million)
18,018
57,368
110,138
Mineral waters, soft drinks, fruit
and vegetable juices (HUF million)
17,596
38,440
139,513

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (HUF per capita)
3,432.70
9,268.67
24,536.06
27,298.41
27,742.87
Coffee, tea and cocoa (HUF per
capita)
1,736.67
5,549.89
10,824.54
10,746.79
10,477.99
Mineral waters, soft drinks, fruit
and vegetable juices (HUF per capita) 1,696.02
3,718.78
13,711.52
16,551.62
17,264.89
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.449

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (HUF
million)
35,527
Tobacco consumer expenditure (HUF
per capita)
3,424.30

111,914

350,524

396,208

414,754

447,401

515,484

583,158

662,157

644,078

681,720

1,818.90

10,826.83

34,449.99

39,064.63

40,996.81

44,307.92

51,156.64

57,980.25

65,959.01

64,280.89

68,174.22

1,890.89

33.5
40.9
27.0

33.2
40.0
27.2

33.0
39.5
27.4

32.9
39.0
27.6

32.8
38.5
27.8

32.7
38.0
28.0

32.5
37.5
28.2

32.4
37.0
28.4

32.3
36.7
28.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.450

1990
Personal care consumer expenditure
Personal care consumer expenditure
(HUF million)
13,633
Personal care consumer expenditure
(HUF per capita)
1,314.08

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

53,504

189,493

221,120

227,635

238,908

248,873

268,886

257,814

232,757

240,937

1,667.26

5,176.13

18,623.69

21,801.60

22,500.87

23,659.97

24,698.16

26,733.84

25,681.43

23,229.82

24,094.46

1,733.56

150,224
12,975
16,386
28,356
15,382
28,993

163,398
13,991
17,393
30,591
16,487
32,878

172,664
14,840
18,472
32,301
17,444
34,928

179,244
15,487
19,223
32,905
18,290
36,675

186,861
16,332
20,128
33,964
19,358
38,753

192,361
16,952
20,907
34,651
20,614
39,955

195,600
17,232
21,397
34,826
21,443
40,549

16,151.27
1,382.97
1,719.22
3,023.79
1,629.66
3,249.88

17,099.56
1,469.66
1,829.40
3,198.88
1,727.54
3,459.05

17,788.23
1,536.88
1,907.70
3,265.52
1,815.06
3,639.63

18,578.61
1,623.79
2,001.22
3,376.84
1,924.67
3,853.03

19,161.54
1,688.66
2,082.59
3,451.71
2,053.36
3,979.99

19,521.49
1,719.82
2,135.47
3,475.69
2,140.08
4,046.91

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (HUF million)
133,606
Colour cosmetics (HUF million)
12,125
Fragrances (HUF million)
14,643
Hair care (HUF million)
25,518
Mens grooming (HUF million)
13,598
Skin care (HUF million)
24,388

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (HUF per capita)
13,131.00
14,811.55
Colour cosmetics (HUF per capita)
1,191.67
1,279.25
Fragrances (HUF per capita)
1,439.10
1,615.58
Hair care (HUF per capita)
2,507.97
2,795.79
Mens grooming (HUF per capita)
1,336.42
1,516.60
Skin care (HUF per capita)
2,396.86
2,858.60
Source: National statistical offices/OECD/Eurostat/Euromonitor International

338

Euromonitor International 2011

Section 3 Country snapshots Hungary

Fashion

Table: 3.451

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (HUF million)
45,201
122,503
308,647
Clothing materials (HUF million)
1,174
2,377
2,201
Garments (HUF million)
42,888
113,403
292,867
Other clothing (HUF million)
892
3,778
9,024
Clothing, cleaning, repair and hire
(HUF million)
246
2,946
4,554
Footwear (HUF million)
14,524
39,082
95,900

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

331,755
1,896
316,103
10,061

328,361
1,411
314,164
10,316

330,846
1,036
315,019
11,326

330,966
900
315,937
11,584

354,918
818
339,663
12,694

364,896
690
349,591
13,332

355,994
577
340,950
13,414

366,835
535
351,018
14,300

711.57
-54.46
718.45
1,502.59

3,695
98,433

2,470
106,273

3,465
103,964

2,545
105,771

1,743
118,018

1,284
114,947

1,054
115,649

983
120,595

298.77
730.32

32,457.19
139.46
31,053.86
1,019.71

32,764.99
102.65
31,197.61
1,121.61

32,845.08
89.30
31,353.60
1,149.57

35,287.52
81.34
33,770.79
1,262.14

36,348.15
68.73
34,823.52
1,327.98

35,529.26
57.58
34,027.83
1,338.71

36,684.75
53.46
35,102.98
1,430.01

742.01
-52.75
749.15
1,562.71

244.16
10,504.69

343.12
10,295.93

252.61
10,496.70

173.25
11,733.93

127.91
11,450.17

105.15
11,542.10

98.30
12,059.92

313.73
761.47

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (HUF per capita)
4,356.78
11,851.27
30,334.27
32,709.84
Clothing materials (HUF per capita)
113.14
229.95
216.34
186.91
Garments (HUF per capita)
4,133.88
10,970.90
28,783.44
31,166.57
Other clothing (HUF per capita)
86.00
365.46
886.94
992.03
Clothing, cleaning, repair and hire
(HUF per capita)
23.76
284.96
447.55
364.33
Footwear (HUF per capita)
1,399.93
3,780.89
9,425.21
9,705.14
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.452

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
69
Males (years)
65
Females (years)
74
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
16.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.6

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

323.00

496.00

689.69

812.50

909.27

904.08

1,018.90

1,131.00

1,186.43

1,257.02

84.0

70.2

72.8

72.4

72.3

72.6

70.4

71.0

70.7

70.3

16.0

29.8

27.2

27.6

27.7

27.4

29.6

29.0

29.3

29.7

70
65
75

72
68
77

72
68
77

73
69
77

73
69
77

73
69
78

73
69
78

74
70
78

74
70
78

74
70
79

7.35
8.08
6.63

17.2

18.6

18.8

19.0

19.2

19.4

19.6

19.8

20.0

20.2

26.49

31.9

33.7

34.0

34.3

34.5

34.8

35.0

35.3

35.6

35.8

17.02

44,341
13,188

47,832
14,150

51,406
15,641

54,627
17,051

59,938
19,999

54,624
14,916

54,036
14,050

55,545
14,480

56,991
14,808

13,641
7,577
6,748

14,562
8,079
7,562

15,455
8,517
8,047

16,325
8,867
8,483

17,506
9,434
8,725

17,354
9,026
9,057

17,566
8,823
9,254

18,470
8,804
9,395

18,828
9,138
9,651

17,962

19,456

21,037

24,479

26,911

28,510

29,965

31,444

32,887

5,081.31
1,546.08

5,409.96
1,688.59

5,948.23
1,984.71

5,430.98
1,483.02

5,382.70
1,399.51

5,543.58
1,445.12

5,699.24
1,480.86

1,527.64
841.90
795.44

1,616.69
878.16
840.07

1,737.28
936.27
865.84

1,725.37
897.43
900.51

1,749.83
878.92
921.80

1,843.36
878.68
937.64

1,882.84
913.81
965.16

2,079.46

2,424.21

2,670.68

2,834.62

2,984.84

3,138.18

3,288.83

Consumer health (selected) retail sales by category

Consumer health retail sales (HUF
million)
Analgesics (HUF million)
Cough, Cold and Allergy (Hay Fever)
Remedies (HUF million)
Digestive Remedies (HUF million)
Medicated Skin Care (HUF million)
Vitamins and Dietary Supplements
(HUF million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (HUF
per capita)
4,357.87
4,716.09
Analgesics (HUF per capita)
1,296.12
1,395.10
Cough, Cold and Allergy (Hay Fever)
Remedies (HUF per capita)
1,340.71
1,435.74
Digestive Remedies (HUF per capita)
744.69
796.56
Medicated Skin Care (HUF per capita)
663.20
745.54
Vitamins and Dietary Supplements
(HUF per capita)
1,765.37
1,918.27
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.453

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,408
876

2,019
854

2,111
837

2,213
846

2,283
856

2,361
866

2,427
876

2,484
885

2,537
893

2,583
901

14

15

14

14

12

12

11

10

11

Package holidays consumer expenditure

Package holidays consumer
expenditure (HUF million)
5,977
22,833
Package holidays consumer
expenditure (HUF per capita)
576.13
2,208.91

78,728

74,940

86,432

97,383

101,756

104,541

108,340

98,163

103,466

1,631.00

7,737.50

7,388.78

8,543.47

9,644.22

10,098.24

10,393.94

10,791.98

9,796.98

10,346.95

1,695.94

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (HUF million) 18,220
55,716
154,490
Hotels and other accommodation
consumer expenditure (HUF per capita)1,756.22
5,390.08
15,183.54

160,724

181,833

205,920

235,943

248,543

250,022

240,950

248,179

1,262.09

15,846.85

17,973.49

20,393.02

23,414.96

24,711.24

24,905.23

24,047.55

24,818.77

1,313.19

Satellite TV and Cable TV households

Cable TV households (000)
381
Satellite TV households (000)
94
Cinema attendances
Cinema attendances (million)

14

577.60
861.74

Source: Euromonitor International from Council of Europe

www.euromonitor.com

339

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.454

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.4

3.0

5.8

10.9

22.0

33.0

42.3

50.9

57.3

30.1

30.5

29.9

29.5

29.1

28.6

28.1

27.7

27.2

7.8

15.6

26.0

36.5

43.5

49.0

54.2

57.9

61.3

CD player and DVD player/recorder households

CD player households (% of
households)
4.1
14.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.7

5.7

9.6

9.9

10.2

10.2

10.4

10.4

10.5

10.5

10.6

Mobile telephone households

Mobile telephone households (% of
households)

1.0

50.6

66.6

69.8

79.9

84.4

86.4

88.0

90.4

91.9

70

1,693

2,191

2,803

3,927

4,731

5,347

6,112

6,177

6,553

0.0

Internet users
Internet users (000)

% change
1990-2010

564.56

1,470.35

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.455

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

28.8

34.7

41.9

47.5

48.3

47.4

48.0

49.7

51.2

52.7

54.1

87.79

205,710

218,112

238,314

253,693

285,924

301,659

319,012

324,465

371,270

1,170.58

33,282

36,304

36,574

38,236

41,226

40,457

38,395

35,408

40,692

484.95

75,593

78,150

83,643

92,540

101,547

99,898

103,333

100,803

117,343

615.46

7,740

14,999

14,312

14,309

23,648

38,231

57,531

59,754

68,550

14,990.02

89,095

88,659

103,785

108,608

119,504

123,073

119,753

128,499

144,685

2,575.12

21,505.09

23,556.35

25,124.24

28,375.10

29,992.34

31,777.55

32,382.52

37,128.21

1,218.25

3,579.47

3,615.19

3,786.64

4,091.24

4,022.41

3,824.62

3,533.82

4,069.36

506.90

7,705.28

8,267.78

9,164.60

10,077.49

9,932.36

10,293.27

10,060.44

11,734.71

642.30

1,478.89

1,414.64

1,417.09

2,346.81

3,801.11

5,730.78

5,963.65

6,855.20

15,556.15

8,741.45

10,258.75

10,755.92

11,859.56

12,236.46

11,928.88

12,824.60

14,468.95

2,675.48

Transport services consumer expenditure

Transport services consumer
expenditure (HUF million)
29,220
84,392
Rail travel consumer expenditure
(HUF million)
6,957
18,542
Buses, coaches and taxis consumer
expenditure (HUF million)
16,401
43,302
Air travel consumer expenditure (HUF
million)
454
1,507
Other travel consumer expenditure
(HUF million)
5,409
21,041

Transport services per capita consumer expenditure

Transport services consumer
expenditure (HUF per capita)
2,816.48
8,164.31
20,217.48
Rail travel consumer expenditure
(HUF per capita)
670.52
1,793.80
3,270.97
Buses, coaches and taxis consumer
expenditure (HUF per capita)
1,580.86
4,189.18
7,429.42
Air travel consumer expenditure (HUF
per capita)
43.79
145.80
760.69
Other travel consumer expenditure
(HUF per capita)
521.31
2,035.53
8,756.40
Source: Euromonitor International from national statistics

Money

Table: 3.456

1990
Annual savings and savings ratio
Annual savings (HUF million)
234,743
Savings ratio (% of disposable
income)
17.3
Consumer lending by category
Consumer lending (total) (HUF
million)
Mortgages/housing share of total
consumer lending (HUF million)
Consumer credit share of total
consumer lending (HUF million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

715,479

993,785

813,185

1,125,345

1,218,124

1,336,172

1,076,974

770,915

1,188,578

1,241,589

428.91

19.0

9.8

7.3

9.3

9.3

9.7

7.5

5.2

8.1

8.1

-53.04

1,629,107

2,529,074

3,102,744

3,587,077

4,267,327

5,073,698

6,220,031

6,177,454

6,263,088

781,170

1,508,298

1,910,063

2,283,241

2,699,461

3,145,484

3,918,770

3,975,536

4,055,046

847,937

1,020,776

1,192,681

1,303,836

1,567,866

1,928,214

2,301,261

2,201,919

2,208,042

5,025

5,291

5,813

6,336

6,643

6,881

7,185

7,265

7,534

598

881

972

1,218

1,477

1,618

1,681

1,505

1,536

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

340

Euromonitor International 2011

Section 3 Country snapshots India

India

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.457

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

71,526
130,826
79,130
121,873
79,141
136,503
153,431
133,265
76,621

75,471
139,562
85,753
135,525
88,022
151,005
169,762
155,154
86,958

74,690
146,620
94,130
151,879
101,205
174,641
194,127
191,067
102,721

75,074
146,535
95,006
154,059
102,793
177,777
198,090
196,677
105,446

75,435
146,410
95,673
156,203
104,343
180,818
202,186
202,421
108,499

75,614
146,364
96,123
158,285
105,891
183,793
206,419
208,296
111,953

75,518
146,448
96,380
160,271
107,461
186,728
210,792
214,295
115,836

75,154
146,635
96,501
162,108
109,061
189,638
215,294
220,383
120,122

74,606
146,842
96,559
163,730
110,678
192,528
219,905
226,493
124,735

74,016
146,957
96,623
165,072
112,270
195,382
224,594
232,535
129,571

73,520
146,893
96,728
166,105
113,782
198,166
229,326
238,432
134,533

% change
1990-2010
2.79
12.28
22.24
36.29
43.77
45.17
49.47
78.92
75.58

Source: National statistical offices/Euromonitor International

People

Table: 3.458

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
841,133
0-14 yrs (000)
318,496
15-64 yrs (000)
490,449
65+ yrs (000)
32,189

929,900
341,539
551,302
37,059

1,051,815
360,634
645,007
46,175

1,069,041
362,468
658,921
47,652

1,086,130
363,980
673,009
49,141

1,103,042
365,086
687,323
50,633

1,119,752
365,739
701,885
52,128

1,136,264
365,967
716,670
53,627

1,152,597
365,857
731,607
55,133

1,168,784
365,546
746,581
56,656

1,184,843
365,156
761,472
58,215

40.86
14.65
55.26
80.85

Male population by age at January 1st

Male population by age at January
1st (000)
437,099
0-14 yrs (000)
165,362
15-64 yrs (000)
255,501
65+ yrs (000)
16,236

482,742
177,756
286,557
18,428

544,901
188,040
334,667
22,194

553,627
189,029
341,803
22,795

562,269
189,842
349,023
23,404

570,805
190,430
356,356
24,018

579,222
190,769
363,814
24,639

587,525
190,873
371,384
25,267

595,726
190,792
379,029
25,904

603,846
190,602
386,692
26,553

611,901
190,371
394,308
27,221

39.99
15.12
54.33
67.66

Female population by age at January 1st

Female population by age at January
1st (000)
404,034
447,159
0-14 yrs (000)
153,133
163,782
15-64 yrs (000)
234,948
264,745
65+ yrs (000)
15,953
18,631

506,914
172,594
310,340
23,981

515,414
173,439
317,118
24,856

523,861
174,139
323,986
25,737

532,237
174,655
330,966
26,615

540,529
174,970
338,070
27,489

548,739
175,093
345,286
28,359

556,871
175,065
352,578
29,229

564,937
174,944
359,890
30,103

572,942
174,785
367,163
30,994

41.81
14.14
56.27
94.28

Ethnic groups
Indo-Aryan (000)
Dravidian (000)
Mongloid and other (000)

597,205
222,900
21,028

664,879
239,449
25,572

759,295
259,972
32,548

772,710
262,759
33,572

786,030
265,508
34,592

799,231
268,199
35,612

812,291
270,833
36,627

825,212
273,413
37,639

838,008
275,942
38,647

850,701
278,431
39,652

863,304
280,886
40,654

44.56
26.01
93.33

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

380,513
2,390
34,921
423,309

422,693
2,699
38,676
465,832

479,315
3,470
45,235
523,795

487,221
3,595
46,221
532,004

495,167
3,718
47,191
540,055

502,999
3,840
48,154
548,049

510,705
3,961
49,111
555,975

518,394
4,079
50,044
563,747

525,927
4,196
50,972
571,503

533,360
4,311
51,887
579,226

540,836
4,424
52,795
586,788

42.13
85.11
51.18
38.62

Marriage and divorce rates, and age at first marriage

First marriage: average age of men
(years)
24
24
24
First marriage: average age of women
(years)
19
19
19

24

23

23

23

23

23

23

23

-2.43

19

19

19

19

19

19

19

19

-2.49

302,303
766,738

309,330
776,800

316,562
786,480

324,011
795,740

331,687
804,577

339,601
812,996

347,783
821,000

356,235
828,608

65.78
32.31

360

365

371

377

382

388

393

399

40.86

12,289,322
10,335,548
4,482,704
4,581,160
4,260,415
3,484,866
3,619,229
2,734,540
2,624,595
2,660,450

12,503,205
10,616,292
4,589,258
4,606,104
4,310,035
3,526,398
3,676,084
2,839,004
2,720,295
2,727,416

12,709,104
10,881,450
4,695,799
4,627,679
4,339,736
3,564,693
3,742,639
2,935,192
2,810,479
2,799,125

12,948,344
11,176,151
4,805,146
4,663,553
4,396,075
3,598,228
3,800,844
3,046,038
2,912,991
2,873,651

13,167,504
11,451,678
4,915,065
4,690,645
4,454,297
3,641,793
3,862,871
3,143,421
3,015,392
2,941,637

13,648,150
11,931,764
5,167,185
4,996,576
4,560,881
3,975,223
3,861,981
3,226,099
3,125,606
3,062,823

13,922,125
12,259,230
5,310,318
5,080,519
4,590,267
4,025,335
3,913,793
3,337,481
3,233,988
3,144,267

14,207,203
12,597,363
5,457,500
5,166,939
4,624,129
4,079,305
3,969,254
3,451,608
3,345,441
3,228,462

46.31
81.13
70.17
18.28
21.89
36.26
36.69
112.04
136.28
77.81

Urban and rural population, and population density

Urban population (000)
214,884
247,288
295,318
Rural population (000)
626,249
682,612
756,497
Population density (persons per sq
km)
283
313
354
Population of major cities
Mumbai (Number)
New Delhi (Number)
Bangalore (Number)
Kolkata (Calcutta) (Number)
Chennai (Number)
Hyderabad (Number)
Ahmedabad (Number)
Pune (Number)
Surat (Number)
Kanpur (Number)

9,710,100
6,955,019
3,207,143
4,368,361
3,793,680
2,993,818
2,903,872
1,627,834
1,415,884
1,815,653

10,743,172
8,198,449
3,690,142
4,499,771
4,013,002
3,285,230
3,185,795
1,929,929
1,851,763
2,129,940

12,103,923
10,074,928
4,390,308
4,580,558
4,235,497
3,474,351
3,566,864
2,634,796
2,526,053
2,600,573

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

341

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.459

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
105,945
120,469
Over US$5,000 (000)
4,569
7,324
Over US$15,000 (000)
1,115
1,847
Over US$35,000 (000)
376
634
Over US$55,000 (000)
210
359

161,998
14,083
2,775
959
544

171,647
19,627
3,599
1,253
714

181,580
25,486
3,721
1,290
733

187,915
36,452
4,856
1,699
969

194,116
44,262
5,478
1,911
1,087

202,846
64,694
7,185
2,491
1,414

208,044
75,236
7,987
2,532
1,441

210,812
74,292
8,145
2,655
1,513

218,626
105,192
13,218
3,462
1,982

106.36
2,202.50
1,085.35
821.24
842.23

Households by number of persons

1 person (000)
6,781
2 persons (000)
12,252
3 persons (000)
16,391
4 persons (000)
24,742
5 persons (000)
25,516
6+ persons (000)
62,754

6,874
13,790
18,549
29,781
29,991
68,732

6,801
16,023
21,711
37,630
36,838
76,830

6,781
16,328
22,144
38,727
37,790
77,888

6,766
16,632
22,575
39,808
38,729
78,949

6,754
16,935
23,005
40,879
39,663
80,007

6,747
17,238
23,433
41,936
40,587
81,065

6,742
17,540
23,859
42,982
41,502
82,121

6,741
17,840
24,283
44,015
42,408
83,176

6,743
18,139
24,704
45,035
43,304
84,227

6,748
18,435
25,123
46,041
44,190
85,275

-0.48
50.47
53.27
86.09
73.18
35.89

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

6,781
8,495
83,857
13,759
35,544

6,874
12,355
92,782
15,432
40,274

6,801
18,841
105,321
17,727
47,143

6,781
19,820
106,961
18,025
48,072

6,766
20,799
108,580
18,317
48,996

6,754
21,779
110,184
18,606
49,920

6,747
22,757
111,770
18,891
50,841

6,742
23,733
113,337
19,172
51,762

6,741
24,706
114,886
19,448
52,682

6,743
25,675
116,414
19,721
53,600

6,748
26,639
117,921
19,988
54,515

-0.48
213.57
40.62
45.28
53.37

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

91,287
3,457
87,830
51,926
5,223

121,827
5,443
116,383
40,653
5,238

164,273
8,830
155,443
26,475
5,085

169,291
9,299
159,992
25,341
5,025

173,952
9,766
164,186
24,538
4,968

178,247
10,232
168,015
24,075
4,921

182,244
10,778
171,467
23,875
4,887

186,285
11,257
175,028
23,610
4,852

190,436
11,748
178,688
23,216
4,812

194,665
12,250
182,415
22,720
4,768

198,942
12,763
186,179
22,152
4,718

117.93
269.19
111.98
-57.34
-9.66

93,368

105,442

107,073

108,695

110,313

111,924

113,527

115,123

116,709

118,284

38.83

17,813
56,537

21,832
68,559

22,381
70,204

22,927
71,836

23,469
73,460

24,009
75,073

24,543
76,676

25,075
78,266

25,601
79,843

26,123
81,405

73.84
68.87

240,685
49,914
21,662
136,023
33,087

649,016
147,872
119,176
286,472
95,497

703,131
168,472
133,390
307,938
93,330

798,214
190,691
166,398
351,858
89,267

875,746
202,493
183,983
398,361
90,909

937,001
225,604
194,495
424,965
91,937

1,079,137
269,489
227,909
486,202
95,537

1,250,104
322,446
273,196
556,731
97,731

1,405,874
370,684
311,714
626,741
96,735

1,692,452
452,214
383,311
754,557
102,370

1,051.14
2,181.82
5,214.34
728.24
254.35

1.8
0.0
1.0
2.8
0.2
8.3
5.6
0.7
6.6
3.6

18.7
0.1
4.2
9.0
1.7
13.3
10.1
1.1
18.5
11.0

20.9
0.1
5.1
10.1
2.2
14.0
11.3
1.1
20.7
12.6

23.0
0.2
6.1
11.1
2.6
14.6
12.8
1.2
22.8
14.1

25.2
0.2
7.3
12.0
3.0
15.3
14.1
1.2
25.0
15.6

27.4
0.3
8.5
13.1
3.7
16.0
15.4
1.2
26.8
17.0

29.5
0.4
9.5
14.1
4.4
16.6
16.6
1.3
28.6
18.4

31.7
0.4
10.5
15.0
5.3
17.3
17.8
1.3
30.2
19.8

33.8
0.5
11.6
16.2
6.3
17.9
19.0
1.4
31.6
21.1

36.0
0.6
12.7
17.1
7.7
18.5
20.1
1.4
33.1
22.5

175,702.94
31,700.00
2,896.42
2,438.71
34,376.54
276.59
664.65
252.86
1,251.02
2,333.67

6,358
5,260
620
296
118
49
15

6,620
5,496
638
308
114
52
13

6,921
5,771
657
317
112
52
12

7,153
5,973
675
327
113
53
12

7,458
6,242
699
338
114
54
12

7,747
6,480
734
352
115
55
11

8,157
6,824
778
367
120
56
11

8,699
7,297
824
386
125
56
12

9,511
8,026
882
405
129
57
12

Households by type of dwelling

Detached house (000)
85,202
Semi-detached and terraced house
(000)
15,027
Apartment (000)
48,206
Household running costs
Household running costs (Rs million)
Electricity (Rs million)
Gas (Rs million)
Solid Fuels (Rs million)
Liquid Fuels (Rs million)

147,024
19,818
7,213
91,104
28,890

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

0.0
0.0
0.4
0.7
0.0
4.9
2.6
0.4
2.5
0.9

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

342

Euromonitor International 2011

Section 3 Country snapshots India

Income

Table: 3.460

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (Rs
per capita)
4,843.29
9,633.49
Gross income (annual, constant) (Rs
per capita)
15,025.85
20,088.92
Disposable income (annual, current)
(Rs per capita)
4,665.30
9,345.36
Disposable income (annual, constant)
(Rs per capita)
14,473.66
19,488.06

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

20,766.99

22,381.60

24,526.15

27,410.06

30,856.64

34,586.41

39,641.23

43,373.54

52,006.96

973.79

31,431.21

33,165.19

35,583.90

38,742.48

41,703.56

44,586.78

47,856.16

47,909.37

52,006.96

246.12

20,372.78

22,133.48

24,526.08

27,359.18

30,725.68

34,313.07

39,484.72

43,367.04

51,627.74

1,006.63

30,834.56

32,797.51

35,583.79

38,670.57

41,526.57

44,234.40

47,667.22

47,902.18

51,627.74

256.70

Gross income (annual, current) by age

Aged 15-19 (Rs)
3,261
Aged 20-24 (Rs)
9,147
Aged 25-29 (Rs)
11,071
Aged 30-34 (Rs)
9,754
Aged 35-39 (Rs)
8,369
Aged 40-44 (Rs)
9,185
Aged 45-49 (Rs)
9,707
Aged 50-54 (Rs)
9,248
Aged 55-59 (Rs)
7,594
Aged 60-64 (Rs)
4,961
Aged 65+ (Rs)
2,357

9,133
16,791
19,252
17,917
16,640
15,932
17,899
17,648
15,364
12,737
8,928

21,928
32,135
37,240
37,629
36,164
35,524
33,923
33,980
32,361
26,966
20,411

23,788
34,930
39,582
40,625
39,317
38,640
37,291
36,043
35,239
29,545
22,257

24,320
37,799
43,213
45,692
44,946
44,291
43,408
41,189
41,394
35,016
25,841

27,195
42,571
47,664
50,290
49,843
49,214
48,573
45,099
45,032
38,996
29,104

30,896
48,695
54,138
56,784
57,021
56,527
55,986
51,677
50,660
45,295
34,158

35,512
56,068
62,023
63,699
64,739
64,442
63,870
59,053
55,778
51,108
38,133

39,912
63,430
70,562
70,796
72,918
72,966
72,326
67,604
61,609
57,866
43,055

42,221
67,338
75,567
74,104
77,026
77,595
76,938
72,753
64,373
61,229
45,723

47,899
76,376
86,487
83,387
86,782
88,172
87,591
83,532
72,620
68,829
51,976

1,368.68
734.97
681.20
754.91
936.97
859.94
802.39
803.22
856.31
1,287.34
2,105.11

Gross income (annual, constant) by age

Aged 15-19 (Rs)
14,252
Aged 20-24 (Rs)
39,974
Aged 25-29 (Rs)
48,382
Aged 30-34 (Rs)
42,626
Aged 35-39 (Rs)
36,573
Aged 40-44 (Rs)
40,140
Aged 45-49 (Rs)
42,419
Aged 50-54 (Rs)
40,416
Aged 55-59 (Rs)
33,186
Aged 60-64 (Rs)
21,681
Aged 65+ (Rs)
10,301

24,268
44,615
51,154
47,605
44,213
42,332
47,559
46,890
40,822
33,842
23,722

37,386
54,788
63,492
64,155
61,657
60,566
57,837
57,935
55,174
45,976
34,799

39,067
57,367
65,007
66,719
64,571
63,460
61,244
59,194
57,874
48,523
36,553

38,492
59,826
68,394
72,318
71,137
70,101
68,702
65,191
65,514
55,421
40,899

41,289
64,633
72,366
76,354
75,674
74,720
73,747
68,473
68,370
59,206
44,187

44,184
69,638
77,423
81,206
81,545
80,838
80,065
73,902
72,448
64,776
48,849

47,737
75,370
83,375
85,627
87,025
86,627
85,858
79,383
74,979
68,702
51,261

49,531
78,717
87,568
87,859
90,492
90,552
89,757
83,896
76,457
71,812
53,432

47,277
75,402
84,617
82,978
86,250
86,887
86,151
81,466
72,082
68,561
51,198

47,899
76,376
86,487
83,387
86,782
88,172
87,591
83,532
72,620
68,829
51,976

236.07
91.06
78.76
95.62
137.28
119.66
106.49
106.68
118.83
217.46
404.59

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.461

1990
Consumer expenditure by category
Consumer expenditure by category (Rs
million)
3,796,548
Food and non-alcoholic beverages (Rs
million)
1,822,713
Alcoholic beverages and tobacco (Rs
million)
142,093
Clothing and footwear (Rs million)
252,844
Housing (Rs million)
567,427
Household goods and services (Rs
million)
154,392
Health goods and medical services
(Rs million)
92,478
Transport (Rs million)
346,687
Communications (Rs million)
32,937
Leisure and recreation (Rs million)
53,617
Education (Rs million)
61,120
Hotels and catering (Rs million)
49,705
Miscellaneous goods and services (Rs
million)
220,536

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7,382,400

15,216,615

16,693,854

18,884,103

21,147,829

24,269,935

27,712,354

31,659,421

35,123,103

42,719,750

1,025.23

3,547,487

5,977,376

6,449,525

6,974,202

7,787,901

8,970,731

10,125,397

11,344,683

12,428,775

15,027,087

724.44

237,832
509,046
865,512

482,946
782,648
1,939,503

485,930
846,968
2,092,441

555,043
943,567
2,443,403

667,644
1,004,086
2,673,682

766,559
1,081,831
2,908,204

860,902
1,190,342
3,337,182

989,349
1,335,047
3,840,351

1,070,280
1,446,376
4,288,303

1,280,800
1,684,834
5,189,556

801.38
566.35
814.58

273,992

507,976

562,215

678,442

784,457

949,104

1,098,252

1,275,337

1,447,776

1,796,028

1,063.29

205,267
803,012
78,693
124,597
113,795
120,328

795,232
2,121,236
216,809
231,559
333,358
305,152

842,725
2,432,296
263,302
269,456
375,065
341,217

930,613
2,818,236
358,611
329,526
439,695
423,922

990,200
3,183,862
466,340
379,030
497,208
507,319

1,069,561
3,614,328
643,844
447,427
575,862
625,485

1,212,542
4,141,464
804,577
515,137
680,514
731,945

1,337,987
4,749,412
982,544
598,549
801,653
855,989

1,405,911
5,295,009
1,156,219
677,551
917,937
971,685

1,604,742
6,521,364
1,482,355
831,774
1,147,005
1,204,574

1,635.26
1,781.05
4,400.62
1,451.34
1,776.65
2,323.44

502,839

1,522,820

1,732,712

1,988,843

2,206,101

2,616,999

3,014,100

3,548,519

4,017,281

4,949,630

2,144.36

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.462

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

279,745
201,016
78,729
1,661
3,326

314,754
224,968
89,786
1,667
3,367

360,543
262,229
98,315
1,710
3,527

368,103
268,094
100,009
1,748
3,586

376,831
274,976
101,855
1,792
3,652

386,969
281,880
105,090
1,837
3,768

394,162
286,836
107,326
1,869
3,848

405,172
294,443
110,729
1,916
3,986

415,647
301,497
114,150
1,961
4,115

420,588
305,622
114,966
1,999
4,139

427,979
310,706
117,272
2,039
4,216

52.99
54.57
48.96
22.77
26.76

34,632
27,932
6,700

36,742
28,722
8,020

41,171
30,521
10,650

41,389
30,637
10,752

40,458
29,746
10,712

39,348
28,742
10,606

41,466
29,685
11,781

39,974
27,972
12,002

39,112
26,785
12,327

42,333
29,496
12,837

44,087
30,686
13,400

27.30
9.86
100.01

11.0

10.5

10.2

10.1

9.7

9.2

9.5

9.0

8.6

9.1

9.3

-15.22

12.2

11.3

10.4

10.3

9.8

9.3

9.4

8.7

8.2

8.8

9.0

-26.32

7.8

8.2

9.8

9.7

9.5

9.2

9.9

9.8

9.7

10.0

10.3

30.80

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

343

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.463

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,403
96,265
57,989

2,116
109,040
65,206

21,279
115,195
76,216

24,310
125,569
81,050

25,497
136,194
84,569

29,254
138,788
89,462

29,757
139,170
91,529

30,402
140,164
96,049

30,529
141,170
98,025

30,745
142,414
99,974

30,910
143,071
101,478

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
2,103.61
48.62
75.00

4,906
3,281
1,625

4,933
3,256
1,677

10,577
6,441
4,135

11,295
6,953
4,342

11,853
7,325
4,528

11,777
7,136
4,642

12,853
7,723
5,129

14,863
9,047
5,816

15,747
9,566
6,181

16,899
10,269
6,629

18,066
10,995
7,071

268.25
235.08
335.25

0.3

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

-66.67

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.464

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (Rs
million)
1,783,199
3,467,735
Bread and cereals (Rs million)
543,494
1,010,945
Meat (Rs million)
89,192
193,103
Fish and seafood (Rs million)
24,244
73,843
Milk, cheese and eggs (Rs million)
305,175
634,992
Oils and fats (Rs million)
162,370
248,714
Fruit (Rs million)
118,005
210,750
Vegetables (Rs million)
380,721
753,783
Sugar and confectionery (Rs million)
115,191
210,245
Other foods (Rs million)
44,806
131,360

5,827,653
1,606,027
338,661
235,950
1,161,617
268,017
392,025
1,264,505
297,272
263,578

6,296,893
1,707,097
340,542
258,013
1,221,432
434,126
442,936
1,331,199
276,600
284,949

6,790,468
1,693,183
370,593
308,708
1,375,691
486,913
490,366
1,436,507
332,509
295,997

7,587,192
1,841,006
394,689
359,533
1,495,277
431,915
597,832
1,683,396
476,339
307,205

8,750,812
2,192,515
423,037
422,549
1,636,483
414,418
683,996
1,978,419
602,783
396,613

9,869,350
2,410,488
461,527
494,830
1,824,177
466,285
793,799
2,273,914
683,924
460,406

11,057,888
2,632,319
499,835
573,216
2,010,089
498,465
925,099
2,635,888
768,955
514,021

12,116,154
2,792,308
531,122
648,373
2,171,031
538,859
1,041,673
2,976,889
848,236
567,665

14,654,106
3,310,896
623,342
803,281
2,586,180
651,755
1,291,340
3,679,197
1,027,356
680,760

721.79
509.19
598.87
3,213.36
747.44
301.40
994.31
866.38
791.87
1,419.34

5,890.23
1,596.85
318.55
241.35
1,142.55
406.09
414.33
1,245.23

6,251.98
1,558.91
341.21
284.23
1,266.60
448.30
451.48
1,322.59

6,878.43
1,669.03
357.82
325.95
1,355.59
391.57
541.98
1,526.14

7,814.96
1,958.04
377.79
377.36
1,461.47
370.10
610.85
1,766.84

8,685.79
2,121.42
406.18
435.49
1,605.42
410.37
698.60
2,001.22

9,593.89
2,283.82
433.66
497.33
1,743.97
432.47
802.62
2,286.91

10,366.46
2,389.07
454.42
554.74
1,857.51
461.04
891.25
2,547.00

12,367.97
2,794.37
526.10
677.96
2,182.72
550.08
1,089.88
3,105.22

483.40
332.47
396.14
2,252.19
501.61
184.96
676.86
586.04

258.74
266.55

306.14
272.52

431.84
278.51

538.32
354.20

601.91
405.19

667.15
445.97

725.74
485.69

867.08
574.56

533.15
978.60

Food per capita consumer expenditure by category

Food consumer expenditure (Rs per
capita)
2,120.00
3,729.15
5,540.57
Bread and cereals (Rs per capita)
646.14
1,087.15
1,526.91
Meat (Rs per capita)
106.04
207.66
321.98
Fish and seafood (Rs per capita)
28.82
79.41
224.33
Milk, cheese and eggs (Rs per capita)
362.81
682.86
1,104.39
Oils and fats (Rs per capita)
193.04
267.46
254.81
Fruit (Rs per capita)
140.29
226.64
372.71
Vegetables (Rs per capita)
452.63
810.61
1,202.21
Sugar and confectionery (Rs per
capita)
136.95
226.09
282.63
Other foods (Rs per capita)
53.27
141.26
250.59
Catering consumer expenditure
Catering consumer expenditure (Rs
million)
46,685
Catering consumer expenditure (Rs
per capita)
55.50

113,939

287,403

321,785

400,331

479,396

591,136

690,877

806,807

915,989

1,135,775

2,332.86

122.53

273.24

301.00

368.58

434.61

527.92

608.02

699.99

783.71

958.59

1,627.12

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.465

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Rs million)
12,718
19,711
104,270
Beer (Rs million)
1,379
4,621
27,139
Spirits (Rs million)
10,046
13,045
66,025
Wine (Rs million)
1,293
2,044
11,106

114,119
29,454
72,458
12,207

130,182
33,084
83,104
13,994

143,333
35,983
91,889
15,461

159,892
39,541
103,079
17,271

182,056
45,078
117,236
19,742

205,275
50,546
132,394
22,335

225,358
55,164
145,592
24,603

271,777
66,156
175,846
29,775

2,036.97
4,698.15
1,650.35
2,203.16

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Rs per capita)
15.12
21.20
99.13
106.75
Beer (Rs per capita)
1.64
4.97
25.80
27.55
Spirits (Rs per capita)
11.94
14.03
62.77
67.78
Wine (Rs per capita)
1.54
2.20
10.56
11.42

119.86
30.46
76.51
12.88

129.94
32.62
83.31
14.02

142.79
35.31
92.06
15.42

160.22
39.67
103.18
17.37

178.10
43.85
114.87
19.38

192.81
47.20
124.57
21.05

229.38
55.84
148.41
25.13

1,417.06
3,306.26
1,142.60
1,535.04

152,632
64,686

183,734
81,033

200,708
85,597

219,919
88,867

256,046
98,734

286,795
102,862

312,621
105,441

372,981
118,790

843.92
309.81

87,946

102,701

115,111

131,052

157,313

183,933

207,180

254,191

2,314.53

169.16
74.61

181.96
77.60

196.40
79.36

225.34
86.89

248.83
89.24

267.48
90.21

314.79
100.26

570.10
190.93

94.56

104.36

117.04

138.45

159.58

177.26

214.54

1,614.10

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Rs million)
39,514
79,752
149,723
Coffee, tea and cocoa (Rs million)
28,987
63,651
71,192
Mineral waters, soft drinks, fruit
and vegetable juices (Rs million)
10,528
16,101
78,531

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Rs per capita)
46.98
85.76
142.35
142.78
Coffee, tea and cocoa (Rs per capita)
34.46
68.45
67.68
60.51
Mineral waters, soft drinks, fruit
and vegetable juices (Rs per capita)
12.52
17.31
74.66
82.27
Source: National statistical offices/OECD/Eurostat/Euromonitor International

344

Euromonitor International 2011

Section 3 Country snapshots India

Smoking

Table: 3.466

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Rs
million)
129,375
Tobacco consumer expenditure (Rs per
capita)
153.81

218,121

378,676

371,811

424,861

524,311

606,668

678,846

784,074

844,921

1,009,024

679.92

234.56

360.02

347.80

391.17

475.33

541.79

597.44

680.27

722.91

851.61

453.68

14.4
24.4
3.8

14.5
25.1
3.3

15.2
25.8
3.9

14.6
25.0
3.7

14.7
25.0
3.8

14.9
25.1
4.2

14.9
25.1
4.2

14.8
24.9
4.1

14.7
24.4
4.4

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.467

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Rs million)
101,560
Personal care consumer expenditure
(Rs per capita)
120.74

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

209,334

441,851

480,585

540,680

597,182

676,613

738,103

813,374

871,160

1,023,222

907.51

225.11

420.08

449.55

497.80

541.40

604.25

649.59

705.69

745.36

863.59

615.24

156,155
2,528
1,976
35,510
10,797
16,710

164,478
3,698
2,319
38,294
11,441
18,094

175,880
4,955
2,755
42,256
12,429
19,732

195,116
6,507
3,280
47,168
13,883
21,872

218,643
8,496
3,908
52,939
15,642
24,729

246,659
11,013
4,625
60,537
17,751
28,172

277,122
13,835
5,389
69,741
20,248
31,836

151.43
3.40
2.13
35.26
10.53
16.66

159.45
4.49
2.50
38.31
11.27
17.89

174.25
5.81
2.93
42.12
12.40
19.53

192.42
7.48
3.44
46.59
13.77
21.76

214.00
9.56
4.01
52.52
15.40
24.44

237.10
11.84
4.61
59.67
17.32
27.24

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Rs million)
147,875
Colour cosmetics (Rs million)
1,927
Fragrances (Rs million)
1,651
Hair care (Rs million)
32,560
Mens grooming (Rs million)
10,179
Skin care (Rs million)
15,563

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Rs per capita)
140.59
146.07
Colour cosmetics (Rs per capita)
1.83
2.36
Fragrances (Rs per capita)
1.57
1.85
Hair care (Rs per capita)
30.96
33.22
Mens grooming (Rs per capita)
9.68
10.10
Skin care (Rs per capita)
14.80
15.63
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.468

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Rs million)
217,709
461,464
703,351
Clothing materials (Rs million)
5,576
12,104
19,216
Garments (Rs million)
170,881
363,090
565,136
Other clothing (Rs million)
17,656
38,277
52,681
Clothing, cleaning, repair and hire
(Rs million)
23,597
47,992
66,319
Footwear (Rs million)
35,134
47,582
79,297

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

760,860
20,801
613,079
56,687

840,171
22,969
678,410
62,259

896,881
24,512
724,761
66,324

977,289
26,701
790,528
71,928

1,074,825
29,451
871,455
78,362

1,206,717
33,132
980,595
87,232

1,311,478
36,072
1,068,081
94,116

1,530,972
42,158
1,249,454
109,207

603.22
656.12
631.18
518.52

70,292
86,108

76,532
103,396

81,284
107,204

88,132
104,542

95,558
115,517

105,757
128,329

113,208
134,898

130,153
153,862

451.57
337.93

773.55
21.15
624.61
57.32

813.10
22.22
657.06
60.13

872.77
23.85
705.99
64.24

945.93
25.92
766.95
68.96

1,046.96
28.75
850.77
75.68

1,122.09
30.86
913.84
80.53

1,292.13
35.58
1,054.53
92.17

399.22
436.78
419.08
339.09

70.46
95.20

73.69
97.19

78.71
93.36

84.10
101.66

91.76
111.34

96.86
115.42

109.85
129.86

291.57
210.89

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Rs per capita)
258.83
496.25
668.70
711.72
Clothing materials (Rs per capita)
6.63
13.02
18.27
19.46
Garments (Rs per capita)
203.16
390.46
537.30
573.49
Other clothing (Rs per capita)
20.99
41.16
50.09
53.03
Clothing, cleaning, repair and hire
(Rs per capita)
28.05
51.61
63.05
65.75
Footwear (Rs per capita)
41.77
51.17
75.39
80.55
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Health and Wellness

Table: 3.469

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12.27

16.00

22.00

23.91

26.51

30.40

32.84

40.29

43.00

47.50

52.74

329.75

31.3

26.2

22.8

23.2

22.5

23.8

24.9

26.2

28.0

29.6

31.2

-0.27

68.7

73.8

77.2

76.8

77.5

76.2

75.1

73.8

72.0

70.4

68.8

0.12

Healthy life expectancy at birth

Total population (years)
58
Males (years)
58
Females (years)
58

60
59
60

62
61
63

62
61
63

62
61
64

63
61
64

63
62
65

63
62
65

64
62
65

64
63
66

64
63
66

10.61
8.50
12.85

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
0.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
1.8

0.5

1.0

1.1

1.2

1.3

1.4

1.5

1.6

1.8

1.9

375.00

2.7

5.3

5.7

6.1

6.5

6.9

7.3

7.6

8.0

8.3

351.28

26,042
8,837

27,962
9,531

29,902
10,258

32,089
10,937

34,587
11,751

38,639
12,607

43,595
13,620

48,567
14,898

6,842
4,995
3,774

7,445
5,274
3,979

7,984
5,609
4,182

8,694
6,028
4,424

9,475
6,526
4,688

10,650
7,061
5,255

11,766
7,740
5,829

13,037
8,511
6,476

16,265

17,656

19,261

21,392

23,499

26,285

29,394

33,441

24.36
8.27

25.74
8.78

27.11
9.30

28.66
9.77

30.44
10.34

33.52
10.94

37.30
11.65

40.99
12.57

6.40
4.67
3.53

6.86
4.86
3.66

7.24
5.08
3.79

7.76
5.38
3.95

8.34
5.74
4.13

9.24
6.13
4.56

10.07
6.62
4.99

11.00
7.18
5.47

15.21

16.26

17.46

19.10

20.68

22.80

25.15

28.22

Consumer health (selected) retail sales by category

Consumer health retail sales (Rs
million)
23,943
Analgesics (Rs million)
8,053
Cough, Cold and Allergy (Hay Fever)
Remedies (Rs million)
6,195
Digestive Remedies (Rs million)
4,682
Medicated Skin Care (Rs million)
3,551
Vitamins and Dietary Supplements (Rs
million)
14,983
Consumer health (selected) per capita retail sales by category
Consumer health retail sales (Rs per
capita)
22.76
Analgesics (Rs per capita)
7.66
Cough, Cold and Allergy (Hay Fever)
Remedies (Rs per capita)
5.89
Digestive Remedies (Rs per capita)
4.45
Medicated Skin Care (Rs per capita)
3.38
Vitamins and Dietary Supplements (Rs
per capita)
14.25
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.470

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Satellite TV and Cable TV households

Cable TV households (000)
1,416
Satellite TV households (000)
59

16,143
1,917

46,217
5,628

50,713
6,241

56,154
6,854

62,477
7,461

68,116
8,093

72,692
8,728

76,790
9,362

80,586
9,994

84,084
10,619

5,837.76
17,965.69

Cinema attendances
Cinema attendances (million)

3,375

3,487

3,354

3,405

3,770

3,997

4,090

4,211

4,331

Package holidays consumer expenditure

Package holidays consumer
expenditure (Rs million)
1,290
1,957
Package holidays consumer
expenditure (Rs per capita)
1.53
2.11

6,880

8,232

10,461

11,660

13,241

15,844

19,179

22,369

27,362

2,021.18

6.54

7.70

9.63

10.57

11.83

13.94

16.64

19.14

23.09

1,405.85

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Rs million)
3,020
6,389
17,749
Hotels and other accommodation
consumer expenditure (Rs per capita)
3.59
6.87
16.87

19,432

23,591

27,923

34,349

41,068

49,182

55,696

68,799

2,177.77

18.18

21.72

25.31

30.68

36.14

42.67

47.65

58.07

1,517.01

1990

4,253

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.471

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.3

0.6

1.2

2.0

3.5

4.7

CD player and DVD player/recorder households

CD player households (% of
households)
0.6
0.9
DVD player/recorder households (% of
households)
0.0

1.4

1.4

1.5

1.5

1.6

1.7

1.6

1.5

1.6

0.2

0.4

0.6

0.9

1.1

1.4

1.8

2.2

2.6

Video game console households

Video game console households (% of
households)

0.3

0.7

0.8

0.8

0.9

0.9

0.9

1.0

1.1

1.1

0.0

3.7

7.8

12.3

17.6

21.9

26.3

30.2

33.6

37.3

250

16,580

18,480

22,000

27,000

32,200

46,005

51,746

61,338

74,886

Mobile telephone households

Mobile telephone households (% of
households)
Internet users
Internet users (000)

0.0

% change
1990-2010

146.71

Source: National statistical offices/Euromonitor International

346

Euromonitor International 2011

Section 3 Country snapshots India

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.472

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.1

1.2

2.6

2.7

2.7

2.7

2.8

3.1

3.3

3.6

3.9

1,347,820

1,496,183

1,703,501

1,885,595

2,110,331

2,412,358

2,780,887

3,111,920

3,835,748

1,690.13

108,365

123,734

144,457

163,858

186,479

219,941

257,977

289,955

364,265

4,507.07

847,601

942,270

1,074,282

1,190,557

1,335,355

1,519,854

1,751,061

1,959,382

2,411,002

1,748.45

39,491

44,189

50,342

56,184

63,397

73,181

84,213

95,384

118,442

3,132.53

352,363

385,990

434,420

474,995

525,100

599,381

687,636

767,198

942,040

1,203.53

1,399.56

1,568.41

1,709.45

1,884.64

2,123.06

2,412.71

2,662.53

3,237.35

1,170.83

115.74

133.00

148.55

166.54

193.57

223.82

248.08

307.44

3,170.61

881.42

989.09

1,079.34

1,192.55

1,337.59

1,519.23

1,676.43

2,034.87

1,212.24

41.33

46.35

50.94

56.62

64.41

73.06

81.61

99.96

2,194.81

361.06

399.97

430.62

468.94

527.50

596.60

656.41

795.08

825.39

Transport services consumer expenditure

Transport services consumer
expenditure (Rs million)
214,272
469,944
Rail travel consumer expenditure (Rs
million)
7,907
20,678
Buses, coaches and taxis consumer
expenditure (Rs million)
130,433
290,566
Air travel consumer expenditure (Rs
million)
3,664
10,198
Other travel consumer expenditure
(Rs million)
72,268
148,502

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Rs per capita)
254.74
505.37
1,281.42
Rail travel consumer expenditure (Rs
per capita)
9.40
22.24
103.03
Buses, coaches and taxis consumer
expenditure (Rs per capita)
155.07
312.47
805.85
Air travel consumer expenditure (Rs
per capita)
4.36
10.97
37.55
Other travel consumer expenditure
(Rs per capita)
85.92
159.70
335.00

3,481.14

Source: Euromonitor International from national statistics

Money

Table: 3.473

1990
Annual savings and savings ratio
Annual savings (Rs million)
145,210
Savings ratio (% of disposable
income)
3.7
Consumer lending by category
Consumer lending (total) (Rs million)
Mortgages/housing share of total
consumer lending (Rs million)
Consumer credit share of total
consumer lending (Rs million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,338,920

6,224,065

7,007,534

7,836,995

9,100,582

10,260,552

11,413,850

13,994,948

15,707,074

18,618,659

12,721.89

15.4

29.0

29.6

29.4

30.2

29.8

29.3

30.8

31.0

30.4

722.53

1,143,120

1,613,940

2,195,010

2,882,999

3,778,646

4,849,541

5,678,151

6,378,409

7,338,507

647,720

944,750

1,309,000

1,630,587

2,082,374

2,519,673

2,741,404

3,015,544

3,422,643

495,400

669,190

886,010

1,252,412

1,696,271

2,329,869

2,936,747

3,362,865

3,915,864

8,100

19,600

31,550

47,716

68,439

94,686

127,533

170,568

217,474

7,400

10,000

14,509

17,327

21,580

26,223

26,053

20,736

19,367

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

347

World Consumer Lifestyles Databook 2011

Indonesia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.474

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,761
25,842
16,787
27,474
18,264
31,293
31,949
28,789
16,506

12,612
25,119
17,052
28,890
19,585
34,044
37,355
32,353
19,483

12,599
24,712
16,518
29,378
20,845
36,680
43,903
39,955
23,601

12,702
24,710
16,473
29,251
20,899
36,902
44,729
41,264
24,179

12,785
24,738
16,435
29,113
20,907
37,066
45,527
42,641
24,787

12,819
24,802
16,404
28,982
20,872
37,167
46,298
44,093
25,443

12,784
24,899
16,384
28,867
20,806
37,210
47,046
45,622
26,160

12,681
25,014
16,382
28,772
20,722
37,201
47,769
47,223
26,945

12,526
25,121
16,401
28,695
20,631
37,149
48,462
48,879
27,802

12,349
25,185
16,445
28,634
20,545
37,063
49,111
50,569
28,729

12,178
25,183
16,509
28,589
20,469
36,954
49,704
52,271
29,723

% change
1990-2010
-4.57
-2.55
-1.66
4.06
12.07
18.09
55.57
81.57
80.08

Source: National statistical offices/Euromonitor International

People

Table: 3.475

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
177,385
0-14 yrs (000)
63,521
15-64 yrs (000)
107,101
65+ yrs (000)
6,763

191,501
63,264
120,047
8,190

210,858
62,161
137,864
10,833

213,656
62,181
140,221
11,253

216,443
62,225
142,543
11,676

219,210
62,264
144,849
12,097

221,954
62,280
147,156
12,517

224,670
62,266
149,471
12,933

227,345
62,217
151,788
13,341

229,965
62,135
154,094
13,736

232,517
62,027
156,375
14,116

31.08
-2.35
46.01
108.70

Male population by age at January 1st

Male population by age at January
1st (000)
88,886
95,910
0-14 yrs (000)
32,254
32,137
15-64 yrs (000)
53,545
60,046
65+ yrs (000)
3,087
3,726

105,411
31,632
68,920
4,859

106,784
31,648
70,098
5,038

108,153
31,674
71,262
5,217

109,513
31,698
72,421
5,395

110,863
31,710
73,583
5,569

112,200
31,707
74,753
5,740

113,518
31,685
75,926
5,907

114,807
31,647
77,093
6,067

116,062
31,594
78,246
6,222

30.57
-2.05
46.13
101.57

Female population by age at January 1st

Female population by age at January
1st (000)
88,499
95,592
0-14 yrs (000)
31,266
31,127
15-64 yrs (000)
53,556
60,001
65+ yrs (000)
3,677
4,464

105,447
30,529
68,944
5,974

106,871
30,534
70,122
6,215

108,290
30,550
71,281
6,458

109,697
30,566
72,429
6,703

111,091
30,570
73,573
6,948

112,470
30,559
74,718
7,192

113,827
30,532
75,862
7,434

115,158
30,489
77,001
7,668

116,455
30,432
78,128
7,894

31.59
-2.67
45.88
114.69

Ethnic groups
Javanese (000)
Sundanese (000)
Madurese (000)
Malay (000)
Other (000)

80,224
24,959
12,479
13,371
46,352

83,099
28,177
9,597
10,312
60,317

86,719
32,743
6,290
6,296
78,810

87,266
33,290
6,098
6,019
80,984

87,802
33,824
5,932
5,779
83,105

88,328
34,346
5,791
5,571
85,174

88,844
34,855
5,671
5,392
87,190

89,352
35,353
5,570
5,238
89,156

89,847
35,837
5,486
5,106
91,069

90,326
36,306
5,415
4,994
92,924

90,786
36,759
5,356
4,897
94,717

13.17
47.28
-57.08
-63.37
104.34

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

71,507
2,714
7,510
95,654

82,225
2,354
7,900
99,022

96,415
1,913
8,490
104,040

98,369
1,865
8,576
104,845

100,217
1,821
8,666
105,739

102,112
1,778
8,758
106,563

103,917
1,738
8,852
107,448

105,710
1,701
8,943
108,316

107,477
1,665
9,031
109,171

109,129
1,632
9,121
110,083

110,788
1,600
9,205
110,924

54.93
-41.05
22.57
15.96

8
1

8
1

8
1

8
1

7
1

7
1

7
1

7
1

7
1

-15.91
36.26

24

24

24

24

24

24

24

24

24

1.66

20

20

20

20

20

20

20

20

20

3.10

97,737
115,919

101,629
114,814

105,528
113,682

109,430
112,524

113,323
111,346

117,196
110,149

121,037
108,927

124,831
107,685

130.10
-12.55

118

119

121

123

124

125

127

128

31.08

8,305,559
2,356,740
1,706,162
1,716,002
1,284,334
1,237,446
1,270,650
1,206,562
722,107
723,862

8,355,709
2,365,727
1,722,404
1,704,209
1,313,881
1,266,113
1,278,914
1,221,250
738,031
729,876

8,433,043
2,382,565
1,744,074
1,698,619
1,347,055
1,298,269
1,291,321
1,239,690
756,013
738,217

8,540,399
2,407,982
1,771,844
1,699,480
1,384,628
1,334,662
1,308,315
1,262,409
776,476
749,155

8,666,647
2,438,806
1,803,441
1,704,446
1,424,923
1,373,675
1,328,193
1,287,805
798,476
761,725

8,810,240
2,474,572
1,838,578
1,713,078
1,467,819
1,415,193
1,350,723
1,315,693
821,940
775,800

8,968,374
2,514,465
1,876,703
1,724,716
1,512,963
1,458,878
1,375,477
1,345,693
846,669
791,142

9,136,745
2,557,262
1,916,930
1,738,469
1,559,689
1,504,086
1,401,798
1,377,180
872,287
807,377

11.12
6.09
19.69
-14.16
64.09
64.76
12.21
26.87
60.18
16.60

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
8
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
24
24
First marriage: average age of women
(years)
19
19

Urban and rural population, and population density

Urban population (000)
54,251
68,086
93,866
Rural population (000)
123,134
123,415
116,993
Population density (persons per sq
km)
98
106
116
Population of major cities
Jakarta (Number)
Surabaya (Number)
Medan (Number)
Bandung (Number)
Tangerang (Number)
Makasar (Number)
Semarang (Number)
Palembang (Number)
Bogor (Number)
Malang (Number)

8,222,515
2,410,417
1,601,606
2,025,159
950,511
912,883
1,249,230
1,085,475
544,552
692,415

8,450,458
2,446,603
1,680,708
1,951,879
1,104,167
1,062,009
1,287,317
1,158,807
627,205
721,212

8,279,220
2,354,703
1,694,593
1,733,526
1,257,671
1,211,550
1,266,007
1,195,063
707,829
719,863

Source: Euromonitor International from national statistics/UN

348

Euromonitor International 2011

Section 3 Country snapshots Indonesia

House and Home

Table: 3.476

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
30,355
39,905
Over US$5,000 (000)
2,315
6,101
Over US$15,000 (000)
432
846
Over US$35,000 (000)
149
293
Over US$55,000 (000)
85
166

48,371
4,961
925
318
180

52,217
7,044
1,090
373
211

54,194
7,685
986
334
188

54,639
9,764
1,429
497
282

59,205
14,806
1,298
444
250

61,059
20,933
2,038
712
406

63,504
25,181
2,285
794
451

64,668
25,302
3,044
880
500

67,278
34,390
4,171
1,164
663

121.64
1,385.49
866.40
680.39
682.99

Households by number of persons

1 person (000)
1,915
2 persons (000)
4,220
3 persons (000)
6,757
4 persons (000)
7,998
5 persons (000)
6,881
6+ persons (000)
12,355

2,271
4,922
8,093
9,866
8,062
11,821

3,851
8,382
10,379
12,865
9,676
9,888

4,211
9,175
10,676
13,251
9,876
9,603

4,588
10,005
10,955
13,613
10,065
9,323

4,994
10,897
11,206
13,938
10,235
9,059

5,413
11,820
11,435
14,235
10,391
8,803

5,850
12,781
11,642
14,503
10,533
8,559

6,302
13,776
11,829
14,746
10,660
8,323

6,767
14,798
11,997
14,962
10,775
8,096

7,243
15,844
12,146
15,155
10,876
7,877

278.29
275.47
79.76
89.48
58.05
-36.25

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,915
2,597
26,390
3,434
5,790

2,271
3,986
29,258
3,387
6,135

3,851
6,225
32,485
4,238
8,242

4,211
6,497
32,891
4,287
8,905

4,588
6,820
33,116
4,337
9,689

4,994
7,206
33,494
4,394
10,240

5,413
7,467
33,952
4,450
10,816

5,850
7,701
34,123
4,467
11,728

6,302
7,986
34,300
4,489
12,560

6,767
8,300
34,419
4,486
13,424

7,243
8,785
34,786
4,515
13,812

278.29
238.23
31.82
31.49
138.53

33,810

37,519
99
37,420
3,766
3,752

45,788
707
45,081
4,085
5,168

47,657
933
46,725
4,170
4,964

49,467
1,203
48,263
4,233
4,851

50,977
1,355
49,622
4,393
4,958

52,230
1,500
50,730
4,711
5,157

53,305
1,767
51,537
4,949
5,615

54,497
2,079
52,418
5,077
6,064

55,821
2,787
53,034
5,118
6,456

57,297
3,510
53,787
5,100
6,744

69.47
59.09
15.75
253.09

2,526

2,720

2,796

2,871

2,946

3,020

3,094

3,167

3,239

3,309

44.87

32,084
7,588
2,839

37,627
12,830
1,864

38,789
13,354
1,853

39,955
13,888
1,837

41,131
14,435
1,816

42,300
14,989
1,788

43,468
15,552
1,756

44,632
16,069
1,770

45,786
16,589
1,782

46,929
17,111
1,791

65.00
223.94
-56.50

9,923,056
5,859,247
1,586,532
574,181
1,903,095

75,796,463
46,508,999
12,050,754
2,857,580
14,379,131

89,033,474
53,580,655
14,365,178
3,252,366
17,835,274

106,953,486
64,097,491
17,502,401
3,793,663
21,559,931

137,358,506
82,999,114
22,170,245
4,717,397
27,471,750

148,914,055
89,144,561
24,498,863
5,358,714
29,911,917

178,816,447
107,338,414
28,631,190
6,185,505
36,661,338

215,559,023
129,781,396
33,467,058
7,282,145
45,028,424

239,224,875
144,437,757
35,828,097
7,999,815
50,959,207

268,727,865
162,375,278
39,046,343
8,907,573
58,398,671

6,604.66
7,018.18
6,633.10
2,572.16
7,077.11

22.0
0.0
2.8
3.4
0.1
8.4
7.0
0.7
8.4
6.8

63.3
0.5
7.8
13.6
2.5
17.9
12.8
1.5
18.4
18.9

68.3
0.7
8.9
15.1
3.0
19.2
13.7
1.6
20.2
20.4

73.0
1.1
9.8
16.7
2.8
20.5
14.5
1.7
22.3
22.1

77.0
1.5
10.9
18.0
4.0
22.0
15.5
1.8
24.7
23.4

80.2
2.0
11.8
19.3
5.7
23.5
16.5
1.9
26.6
24.7

82.8
2.6
12.7
20.4
5.9
25.2
17.4
2.0
28.6
25.9

84.6
3.3
13.5
21.7
6.4
26.5
18.4
2.1
30.8
27.0

86.5
4.0
14.2
22.8
7.1
27.7
19.4
2.2
33.0
28.0

88.0
4.5
14.8
23.8
7.8
28.7
20.3
2.3
35.0
28.9

1,900.00

11,512
9,516
715
965
280
18
18

12,696
10,600
790
975
295
18
18

13,419
11,200
876
1,002
305
19
18

13,946
11,592
972
1,032
312
19
18

14,294
11,824
1,084
1,027
320
20
19

14,518
11,942
1,187
1,007
342
21
20

14,657
12,002
1,294
966
354
21
20

14,784
12,062
1,384
928
369
21
21

14,889
12,122
1,453
891
381
21
21

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

33,810
4,406
1,910

Households by type of dwelling

Detached house (000)
2,284
Semi-detached and terraced house
(000)
28,441
Apartment (000)
5,282
Other (000)
4,118
Household running costs
Household running costs (Rp million)
Electricity (Rp million)
Gas (Rp million)
Solid Fuels (Rp million)
Liquid Fuels (Rp million)

4,008,076
2,281,133
579,916
333,348
813,679

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

4.4
0.0
1.3
1.0
0.0
4.3
3.4
0.4
3.8
2.2

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

1,021.97
2,228.43
118,215.22
566.29
503.00
437.43
816.23
1,197.52

Source: Euromonitor International from national statistics

www.euromonitor.com

349

World Consumer Lifestyles Databook 2011

Income

Table: 3.477

1990

1995

2002

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

7,899,171

8,655,502

10,053,136

11,790,203

14,128,915

16,638,765

18,033,503

19,825,496

1,846.96

12,424,424

12,980,593

13,830,510

14,491,226

16,520,208

17,862,919

18,749,743

19,825,496

222.14

Gross and disposable income (annual) per capita

Gross income (annual, current) (Rp
per capita)
1,018,282
1,860,547
7,304,289
Gross income (annual, constant) (Rp
per capita)
6,154,221
7,921,476
12,087,176
Disposable income (annual, current)
(Rp per capita)
842,197
1,546,164
6,065,432
Disposable income (annual, constant)
(Rp per capita)
5,090,013
6,582,956
10,037,108

6,578,066

7,214,552

8,362,988

9,779,991

11,674,440

13,721,000

14,871,158

16,348,908

1,841.22

10,346,487

10,819,611

11,505,304

12,020,493

13,650,317

14,730,487

15,461,798

16,348,908

221.20

Gross income (annual, current) by age

Aged 15-19 (Rp)
1,533,766
Aged 20-24 (Rp)
1,730,485
Aged 25-29 (Rp)
1,761,682
Aged 30-34 (Rp)
1,843,035
Aged 35-39 (Rp)
1,798,533
Aged 40-44 (Rp)
1,728,046
Aged 45-49 (Rp)
1,583,844
Aged 50-54 (Rp)
1,373,740
Aged 55-59 (Rp)
1,180,854
Aged 60-64 (Rp)
1,080,839
Aged 65+ (Rp)
980,987

2,686,396
2,956,654
3,162,504
3,099,846
3,157,935
2,989,597
2,774,658
2,472,402
2,159,861
1,996,395
1,814,708

9,981,284
11,078,058
11,565,355
11,813,925
11,275,124
10,933,503
10,259,600
9,321,368
8,610,006
8,073,654
7,371,093

10,995,423
12,072,949
12,630,606
12,741,594
12,300,435
11,642,799
10,962,097
9,761,412
8,869,610
8,265,347
7,474,627

12,044,859
13,145,023
13,827,988
13,816,507
13,537,175
12,575,914
11,968,202
10,645,554
9,661,813
9,045,910
8,172,692

13,674,008
14,939,704
15,827,917
15,778,563
15,668,084
14,459,073
13,960,728
12,668,693
11,689,253
11,113,257
10,123,679

15,827,923
17,348,932
18,385,552
18,352,675
18,301,261
16,901,839
16,305,299
14,992,293
13,865,852
13,309,833
12,149,651

18,556,299
20,506,199
21,704,799
21,846,763
21,756,164
20,340,526
19,465,154
18,259,141
16,977,992
16,455,012
15,075,235

22,030,534
24,443,026
25,582,380
25,824,315
25,414,654
24,035,702
22,445,055
21,162,770
19,421,791
18,779,135
17,150,241

23,740,734
26,517,202
27,582,045
27,999,686
27,294,379
26,203,816
24,014,117
22,882,233
20,961,683
20,219,140
18,516,695

25,776,656
28,935,608
30,012,215
30,537,850
29,582,759
28,691,556
25,985,178
24,860,490
22,822,746
21,899,560
20,137,700

1,580.61
1,572.11
1,603.61
1,556.93
1,544.83
1,560.35
1,540.64
1,709.69
1,832.73
1,926.16
1,952.80

Gross income (annual, constant) by age

Aged 15-19 (Rp)
12,150,697
13,887,308
Aged 20-24 (Rp)
13,709,129 15,284,403
Aged 25-29 (Rp)
13,956,273
16,348,541
Aged 30-34 (Rp)
14,600,763 16,024,634
Aged 35-39 (Rp)
14,248,213
16,324,923
Aged 40-44 (Rp)
13,689,804
15,454,702
Aged 45-49 (Rp)
12,547,421
14,343,575
Aged 50-54 (Rp)
10,882,945
12,781,064
Aged 55-59 (Rp)
9,354,882
11,165,385
Aged 60-64 (Rp)
8,562,545
10,320,353
Aged 65+ (Rp)
7,771,506
9,381,119

18,213,655
20,215,026
21,104,236
21,557,823
20,574,629
19,951,245
18,721,520
17,009,452
15,711,373
14,732,647
13,450,628

18,821,177
20,665,610
21,620,167
21,810,149
21,055,004
19,929,309
18,764,132
16,708,885
15,182,363
14,148,029
12,794,530

19,405,026
21,177,460
22,277,759
22,259,264
21,809,241
20,260,590
19,281,527
17,150,658
15,565,789
14,573,530
13,166,721

19,953,808
21,800,776
23,096,902
23,024,882
22,863,665
21,099,414
20,372,204
18,486,802
17,057,553
16,217,030
14,772,988

20,379,790
22,338,217
23,672,954
23,630,622
23,564,422
21,762,548
20,994,451
19,303,845
17,853,457
17,137,536
15,643,703

22,454,740
24,814,290
26,264,699
26,436,489
26,326,856
24,613,811
23,554,534
22,095,153
20,544,851
19,911,999
18,242,349

24,189,400
26,838,302
28,089,306
28,354,949
27,905,143
26,391,062
24,644,541
23,236,599
21,325,015
20,619,382
18,830,865

24,957,578
27,876,355
28,995,776
29,434,824
28,693,366
27,546,906
25,244,972
24,055,073
22,036,085
21,255,483
19,465,778

25,776,656
28,935,608
30,012,215
30,537,850
29,582,759
28,691,556
25,985,178
24,860,490
22,822,746
21,899,560
20,137,700

112.14
111.07
115.04
109.15
107.62
109.58
107.10
128.44
143.97
155.76
159.12

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.478

1990
Consumer expenditure by category
Consumer expenditure by category (Rp
million)
113,337,689
Food and non-alcoholic beverages (Rp
million)
66,589,582
Alcoholic beverages and tobacco (Rp
million)
6,586,092
Clothing and footwear (Rp million)
15,710,198
Housing (Rp million)
8,870,357
Household goods and services (Rp
million)
3,604,135
Health goods and medical services
(Rp million)
1,238,589
Transport (Rp million)
1,264,454
Communications (Rp million)
379,815
Leisure and recreation (Rp million)
1,669,827
Education (Rp million)
3,085,145
Hotels and catering (Rp million)
3,170,039
Miscellaneous goods and services (Rp
million)
1,169,456

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

279,526,346 1,221,820,550 1,358,628,402 1,515,954,576 1,766,038,797 2,068,979,534 2,480,590,284 2,962,637,704 3,248,265,322 3,590,663,653

3,068.11

175,888,717

630,703,768

669,124,488

721,291,187

802,488,029

971,592,789 1,132,261,511 1,305,678,702 1,395,690,037 1,494,815,198

2,144.82

14,799,329
24,175,039
20,911,042

84,061,254
63,290,304
162,362,599

103,799,210
74,588,699
191,828,362

105,662,034
77,465,279
231,206,711

110,554,029
67,462,682
297,245,801

125,173,262
91,448,895
332,699,082

146,306,547 168,879,404
103,443,473 117,297,906
403,100,137 489,068,890

178,383,076
123,387,837
545,906,237

188,154,398
128,174,193
617,197,426

2,756.84
715.87
6,857.98

9,524,151

58,661,678

67,369,178

81,242,871

103,672,192

116,612,801

149,422,494

191,643,072

222,162,620

261,820,247

7,164.44

3,867,582
4,370,955
1,511,219
4,443,281
7,844,434
8,587,989

24,703,725
32,516,649
14,789,478
21,226,442
54,288,908
53,966,751

28,619,246
37,409,677
16,972,609
23,135,607
62,458,173
59,532,274

34,144,099
45,045,166
20,589,183
26,995,920
75,206,178
68,484,488

43,996,305
57,398,116
26,680,404
35,312,090
96,677,496
87,810,283

49,654,519
64,118,324
29,790,620
39,508,018
108,932,292
98,725,137

61,166,814
81,046,716
37,676,245
48,836,826
141,903,447
124,691,201

74,600,987
102,363,035
47,373,337
60,259,598
185,050,919
157,489,274

81,554,209
114,738,256
53,331,806
67,157,047
215,981,735
179,871,657

90,121,207
130,345,914
61,239,148
76,094,269
254,877,054
208,718,750

7,176.12
10,208.47
16,023.42
4,457.02
8,161.43
6,484.11

3,602,607

21,248,994

23,790,879

28,621,460

36,741,369

40,723,794

50,734,875

62,932,582

70,100,805

79,105,849

6,664.33

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.479

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

70,461
41,949
28,512
5,949
5,319

77,593
47,699
29,895
6,386
5,603

89,757
56,622
33,134
6,367
4,922

91,024
57,681
33,343
5,735
4,554

92,007
58,830
33,176
5,741
4,513

93,624
59,589
34,036
5,748
4,469

94,053
60,608
33,445
5,680
4,313

99,001
62,385
36,616
5,781
4,610

102,415
63,754
38,661
5,856
4,768

104,849
64,714
40,135
6,025
4,735

107,905
66,540
41,365
6,151
4,553

53.14
58.62
45.08
3.39
-14.40

1,952
1,155
796

4,074
1,852
2,221

8,986
4,612
4,374

9,786
4,979
4,807

10,094
5,224
4,870

11,277
6,131
5,146

10,876
5,742
5,134

10,307
5,702
4,605

9,423
5,281
4,142

9,133
5,478
3,655

8,550
4,869
3,681

338.10
321.49
362.18

2.7

5.0

9.1

9.7

9.9

10.8

10.4

9.4

8.4

8.0

7.3

172.41

2.7

3.7

7.5

7.9

8.2

9.3

8.7

8.4

7.6

7.8

6.8

154.43

2.7

6.9

11.7

12.6

12.8

13.1

13.3

11.2

9.7

8.3

8.2

200.71

Source: International Labour Organisation/Euromonitor International

350

Euromonitor International 2011

Section 3 Country snapshots Indonesia

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.480

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,601
29,713
10,842

1,636
29,722
12,224

2,274
28,926
15,141

2,397
29,051
15,873

2,403
29,142
16,354

2,832
29,150
15,993

3,143
28,983
16,798

3,724
29,797
18,717

3,754
29,212
18,315

3,782
29,120
18,702

3,801
28,974
19,032

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

3,176
1,717
1,458

3,441
1,930
1,511

3,551
1,995
1,556

3,660
2,062
1,598

3,657
1,920
1,738

3,807
1,930
1,877

4,420
2,323
2,097

4,533
2,388
2,145

4,667
2,460
2,207

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

1,609
1,006
603

2,230
1,383
847

% change
1990-2010
137.46
-2.49
75.55

189.98
144.46
265.90

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.481

1990

1995

2002

2003

2004

2005

Food consumer expenditure by category

Food consumer expenditure (Rp
million)
62,373,942 165,618,075
Bread and cereals (Rp million)
18,698,209
51,307,841
Meat (Rp million)
2,834,155
6,305,589
Fish and seafood (Rp million)
6,819,604
18,618,336
Milk, cheese and eggs (Rp million)
2,672,678
8,476,498
Oils and fats (Rp million)
3,227,668
8,264,863
Fruit (Rp million)
2,363,047
6,429,824
Vegetables (Rp million)
11,018,027 29,625,435
Sugar and confectionery (Rp million)
1,383,325
3,861,603
Other foods (Rp million)
13,357,228 32,728,085

597,592,431
152,361,023
35,310,614
63,168,122
40,075,714
27,490,962
34,699,704
90,292,539
14,857,776
139,335,978

634,887,052
140,753,902
39,400,224
72,958,345
41,302,303
30,297,413
40,351,264
99,859,188
15,994,211
153,970,202

683,695,514
143,106,112
43,204,705
76,707,302
46,236,615
35,018,551
39,566,414
103,691,293
18,435,122
177,729,401

763,105,364
150,819,713
43,091,347
82,297,408
55,100,410
34,084,549
38,146,438
111,790,256
23,089,348
224,685,895

2,971,545
658,789
184,410.03
341,476.50
193,312.58
141,804.95
188,861.30
467,384.03

3,158,775
661,172
199,612.17
354,399.16
213,620.04
161,790.92
182,802.73
479,069.21

74,859.80
720,647

Food per capita consumer expenditure by category

Food consumer expenditure (Rp per
capita)
351,630
864,840
2,834,096
Bread and cereals (Rp per capita)
105,410
267,924
722,576
Meat (Rp per capita)
15,977.41
32,927.12
167,461.43
Fish and seafood (Rp per capita)
38,445.18
97,223.01 299,576.33
Milk, cheese and eggs (Rp per capita) 15,067.09
44,263.39 190,060.03
Oils and fats (Rp per capita)
18,195.82
43,158.25
130,376.54
Fruit (Rp per capita)
13,321.56
33,575.87
164,564.17
Vegetables (Rp per capita)
62,113.58 154,700.92
428,214.52
Sugar and confectionery (Rp per
capita)
7,798.43
20,164.89
70,463.36
Other foods (Rp per capita)
75,301
170,903
660,804
Catering consumer expenditure
Catering consumer expenditure (Rp
million)
2,955,755
Catering consumer expenditure (Rp
per capita)
16,662.92

2006

2007

2008

2009

2010

% change
1990-2010

919,868,301 1,073,795,961 1,240,187,235 1,328,474,937 1,425,891,311

235,242,973 272,371,662 311,912,842 331,273,557 355,490,917
38,276,121
45,012,574
51,997,374 55,928,410 58,647,868
97,655,834 112,375,448 128,534,775 136,639,921 145,567,527
61,241,794
72,241,287 84,636,616
91,639,837 97,632,400
40,758,897
45,803,321 50,692,364
51,543,213
52,827,230
43,448,570
51,319,252 59,733,602 64,768,358
69,190,141
137,380,241 154,453,864 171,792,790 176,429,510 181,876,407
24,820,789
29,370,573
34,573,511 37,968,430 41,940,428
241,043,081 290,847,980 346,313,361 382,283,700 422,718,394

2,186.04
1,801.20
1,969.32
2,034.55
3,552.98
1,536.70
2,828.01
1,550.72
2,931.86
3,064.72

3,481,157
688,014
196,575.38
375,426.75
251,358.68
155,487.90
174,017.55
509,968.10

4,144,416
1,059,874
172,450.94
439,982.95
275,921.51
183,636.95
195,755.13
618,959.07

4,779,445
1,212,321
200,350.09
500,180.94
321,544.56
203,869.69
228,420.99
687,471.15

5,455,087
1,371,980
228,715.63
565,373.02
372,282.59
222,975.42
262,744.20
755,647.71

5,776,864
1,440,541
243,204.30
594,177.75
398,495.20
224,135.30
281,644.76
767,202.50

6,132,424
1,528,883
252,230.70
626,051.73
419,894.01
227,197.50
297,570.54
782,207.69

1,644.00
1,350.41
1,478.67
1,528.43
2,686.83
1,148.62
2,133.75
1,159.32

85,173.01
821,136

105,329.67
1,024,979

111,828.69
1,086,006

130,727.85
1,294,559

152,075.03
1,523,294

165,105.46
1,662,358

180,375.93
1,818,012

2,212.98
2,314.34

8,030,419

51,140,389

56,241,003

64,753,076

83,113,706

93,474,391

118,294,742

149,731,515

171,401,893

199,323,966

6,643.59

41,934.01

242,534.52

263,232.13

299,168.86

379,150.57

421,143.69

526,527.60

658,608.99

745,339.94

857,245.55

5,044.63

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.482

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Rp million)
61,444
136,068
977,456
Beer (Rp million)
31,054
69,169
491,784
Spirits (Rp million)
25,759
56,813
403,247
Wine (Rp million)
4,630
10,086
82,425

1,086,903
553,459
446,091
87,353

1,212,764
639,595
475,490
97,678

1,412,831
738,848
558,542
115,441

1,655,184
864,985
655,400
134,799

1,973,014
1,022,792
790,713
159,509

2,321,307
1,191,241
943,782
186,284

2,515,885
1,273,560
1,040,971
201,355

2,633,732
1,313,134
1,105,573
215,025

4,186.41
4,128.49
4,191.98
4,543.87

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Rp per capita)
346.39
710.53
4,635.61
5,087.17
Beer (Rp per capita)
175.07
361.19
2,332.30
2,590.42
Spirits (Rp per capita)
145.22
296.67
1,912.41
2,087.90
Wine (Rp per capita)
26.10
52.67
390.90
408.85

5,603.15
2,955.02
2,196.84
451.29

6,445.09
3,370.50
2,547.97
526.62

7,457.34
3,897.14
2,952.87
607.33

8,781.85
4,552.43
3,519.45
709.97

10,210.50
5,239.79
4,151.32
819.39

10,940.31
5,538.07
4,526.65
875.59

11,327.06
5,647.48
4,754.81
924.77

3,170.07
3,125.88
3,174.32
3,442.77

37,595,673
5,814,397

39,382,665
6,052,005

51,724,488
7,855,198

58,465,549
9,244,561

65,491,467
10,841,272

67,215,100
11,545,888

68,923,887
12,311,141

1,534.96
1,887.56

31,781,277

33,330,660

43,869,290

49,220,988

54,650,195

55,669,212

56,612,746

1,474.23

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Rp per capita)
23,765.46
53,632.22
157,031.31
160,245.95
173,697.61
Coffee, tea and cocoa (Rp per capita)
3,491.90
7,092.62
25,081.37
24,953.11
26,863.38
Mineral waters, soft drinks, fruit
and vegetable juices (Rp per capita) 20,273.56
46,539.60
131,949.94
135,292.84
146,834.23

179,657.01
27,608.21

233,041.82
35,391.16

260,229.02
41,147.36

288,070.74
47,686.42

292,284.40
50,207.21

296,425.44
52,947.33

1,147.30
1,416.29

152,048.79

197,650.66

219,081.66

240,384.33

242,077.18

243,478.12

1,100.96

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Rp million)
4,215,639
10,270,642
33,111,337 34,237,436
Coffee, tea and cocoa (Rp million)
619,411
1,358,246
5,288,612
5,331,371
Mineral waters, soft drinks, fruit
and vegetable juices (Rp million) 3,596,228
8,912,396
27,822,725 28,906,065

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

351

World Consumer Lifestyles Databook 2011

Smoking

Table: 3.483

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Rp
million)
6,524,648
Tobacco consumer expenditure (Rp per
capita)
36,782.38

14,663,261

83,083,797

102,712,307

104,449,270

109,141,198

123,518,078

144,333,533

166,558,097

175,867,191

185,520,666

2,743.38

76,570.02

394,026.89

480,737.86

482,571.18

497,883.55

556,503.86

642,425.75

732,622.39

764,757.26

797,880.80

2,069.19

30.8
57.8
4.3

30.9
57.8
4.5

30.6
57.5
4.2

30.6
57.2
4.5

30.6
56.8
5.0

30.7
56.8
5.2

30.5
56.1
5.5

30.5
56.0
5.5

32.4
59.9
5.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.484

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

822,893

5,031,956

5,596,347

6,963,309

8,973,794

9,757,702

10,341,676

13,427,283

15,423,804

18,063,585

6,477.62

4,297.06

23,864.17

26,193.31

32,171.52

40,936.92

43,962.78

46,030.60

59,061.24

67,070.30

77,687.23

4,918.01

11,043
1,060
528
3,125
344
1,246

12,155
1,172
575
3,250
439
1,515

13,595
1,298
655
3,478
496
1,903

15,630
1,442
734
3,772
564
2,844

17,450
1,603
842
4,076
643
3,549

20,457
1,821
996
4,522
744
5,106

22,848
1,988
1,143
4,908
838
6,184

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Rp per capita)
44,791.34
51,686.73
56,158.87
Colour cosmetics (Rp per capita)
4,470.30
4,959.97
5,416.20
Fragrances (Rp per capita)
2,284.51
2,471.74
2,655.25
Hair care (Rp per capita)
12,301.25
14,626.29
15,014.10
Mens grooming (Rp per capita)
1,406.04
1,610.23
2,030.16
Skin care (Rp per capita)
4,946.42
5,834.15
6,998.79

62,018.43
5,920.25
2,987.76
15,863.93
2,260.84
8,683.34

70,418.43
6,497.69
3,305.96
16,993.21
2,539.71
12,812.53

77,669.07
7,134.08
3,746.47
18,143.06
2,861.66
15,797.78

89,980.22
8,009.09
4,379.45
19,888.47
3,272.01
22,458.78

99,355.66
8,646.81
4,970.12
21,342.07
3,644.55
26,890.26

Personal care consumer expenditure

Personal care consumer expenditure
(Rp million)
274,622
Personal care consumer expenditure
(Rp per capita)
1,548.17

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Rp billion)
9,445
Colour cosmetics (Rp billion)
943
Fragrances (Rp billion)
482
Hair care (Rp billion)
2,594
Mens grooming (Rp billion)
296
Skin care (Rp billion)
1,043

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.485

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Rp million)
14,043,370 20,626,206
51,862,586
Clothing materials (Rp million)
180,319
378,220
1,420,634
Garments (Rp million)
12,408,203 17,403,568 40,008,146
Other clothing (Rp million)
442,793
994,089
3,816,385
Clothing, cleaning, repair and hire
(Rp million)
1,012,055
1,850,329
6,617,421
Footwear (Rp million)
1,666,828
3,548,833
11,427,718

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

61,486,745
1,727,875
47,286,598
4,497,805

63,945,713
1,818,767
49,123,860
4,642,009

55,761,290
1,591,169
42,889,862
3,966,189

75,687,469
2,166,271
58,202,477
5,366,024

85,985,560
2,481,523
65,788,774
6,183,149

97,977,671
2,831,884
74,740,382
7,093,550

103,674,321
2,976,467
79,012,314
7,490,826

108,318,405
3,084,194
82,517,081
7,794,082

671.31
1,610.41
565.02
1,660.21

7,974,467
13,101,955

8,361,077
13,519,566

7,314,070
11,701,392

9,952,698
15,761,426

11,532,115
17,457,912

13,311,854
19,320,234

14,194,714
19,713,516

14,923,048
19,855,787

1,374.53
1,091.23

295,438.72
8,402.98
226,959.55
21,446.77

254,373.50
7,258.64
195,656.24
18,093.08

341,005.70
9,760.01
262,228.04
24,176.32

382,720.06
11,045.21
292,824.55
27,521.07

430,964.55
12,456.32
328,753.02
31,201.69

450,827.07
12,943.15
343,584.50
32,573.80

465,852.01
13,264.40
354,886.58
33,520.52

488.43
1,204.86
407.34
1,242.85

38,629.42
62,462.41

33,365.54
53,379.76

44,841.33
71,012.23

51,329.22
77,704.83

58,553.52
84,981.98

61,725.62
85,724.09

64,180.53
85,395.08

1,024.91
808.78

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Rp per capita)
79,168.81
107,707.89 245,959.55 287,784.46
Clothing materials (Rp per capita)
1,016.54
1,975.03
6,737.39
8,087.20
Garments (Rp per capita)
69,950.63
90,879.61
189,739.59
221,321.66
Other clothing (Rp per capita)
2,496.22
5,191.03
18,099.30
21,051.66
Clothing, cleaning, repair and hire
(Rp per capita)
5,705.41
9,662.22
31,383.28
37,323.94
Footwear (Rp per capita)
9,396.66
18,531.64
54,196.23
61,322.79
Source: National statistical offices/OECD/Eurostat/Euromonitor International

352

Euromonitor International 2011

Section 3 Country snapshots Indonesia

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.486

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11.01

21.00

20.00

26.65

26.91

25.44

30.93

41.77

46.00

51.14

56.19

35.7

35.1

37.4

36.8

45.8

51.2

54.5

55.3

58.3

62.0

% change
1990-2010
410.34

64.3

64.9

62.6

63.2

54.2

48.8

45.5

44.7

41.7

38.0

Healthy life expectancy at birth

Total population (years)
62
Males (years)
60
Females (years)
63

64
63
66

68
67
70

69
67
71

69
67
71

70
68
72

70
68
72

70
69
72

71
69
73

71
69
73

71
69
74

16.11
16.07
16.15

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
0.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
10.4

1.1

2.0

2.1

2.3

2.4

2.5

2.7

2.8

3.0

3.1

266.00

11.8

13.9

14.2

14.5

14.8

15.1

15.4

15.6

15.9

16.2

54.92

3,735
1,050

4,315
1,190

4,956
1,361

5,691
1,555

6,562
1,784

7,576
2,063

8,665
2,373

9,731
2,691

10,779
2,989

1,315
434
589

1,503
488
737

1,743
557
842

2,018
643
963

2,341
758
1,105

2,727
891
1,259

3,147
1,036
1,409

3,570
1,179
1,532

4,012
1,321
1,640

2,245

2,812

3,489

4,273

5,173

6,166

7,227

8,241

9,270

22,898.73
6,285.94

25,963.29
7,092.02

29,565.67
8,036.99

33,721.89
9,183.96

38,111.96
10,438.03

42,316.87
11,703.53

46,356.78
12,856.85

8,054.34
2,572.74
3,890.47

9,203.55
2,931.57
4,391.69

10,545.98
3,415.70
4,979.70

12,138.17
3,964.40
5,603.64

13,843.73
4,558.99
6,197.10

15,525.79
5,124.87
6,661.19

17,256.49
5,682.80
7,054.81

16,119.51

19,492.82

23,305.12

27,444.61

31,788.14

35,837.09

39,870.11

Consumer health (selected) retail sales by category

Consumer health retail sales (Rp
billion)
Analgesics (Rp billion)
Cough, Cold and Allergy (Hay Fever)
Remedies (Rp billion)
Digestive Remedies (Rp billion)
Medicated Skin Care (Rp billion)
Vitamins and Dietary Supplements (Rp
billion)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (Rp per
capita)
17,714.00
20,195.99
Analgesics (Rp per capita)
4,980.99
5,567.83
Cough, Cold and Allergy (Hay Fever)
Remedies (Rp per capita)
6,234.58
7,032.82
Digestive Remedies (Rp per capita)
2,060.61
2,281.73
Medicated Skin Care (Rp per capita)
2,792.20
3,450.38
Vitamins and Dietary Supplements (Rp
per capita)
10,647.58
13,162.87
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.487

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

4
1,973

106
4,145

148
4,285

202
4,425

263
4,567

334
4,707

415
4,845

505
4,984

601
5,122

701
5,258

104,844.63
5,549.28

Package holidays consumer expenditure

Package holidays consumer
expenditure (Rp million)
6,251
17,114
Package holidays consumer
expenditure (Rp per capita)
35.24
89.37

159,003

174,337

192,116

227,817

244,430

291,416

347,238

363,983

388,956

6,122.09

754.08

815.97

887.60

1,039.26

1,101.27

1,297.09

1,527.36

1,582.78

1,672.81

4,646.78

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Rp million) 214,284
557,571
2,826,362
Hotels and other accommodation
consumer expenditure (Rp per capita) 1,208.02
2,911.58
13,404.09

3,291,271

3,731,411

4,696,577

5,250,746

6,396,459

7,757,759

8,469,763

9,394,783

4,284.26

15,404.57

17,239.68

21,424.98

23,656.94

28,470.52

34,123.28

36,830.71

40,404.76

3,244.71

1990
Satellite TV and Cable TV households
Cable TV households (000)
1
Satellite TV households (000)
93

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.488

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.1

0.3

0.4

0.6

0.7

1.1

1.6

CD player and DVD player/recorder households

CD player households (% of
households)
0.5
0.8
DVD player/recorder households (% of
households)
0.0

1.4

1.5

1.6

1.7

1.8

1.8

1.9

1.8

1.8

0.2

0.4

0.8

1.3

1.8

2.5

3.2

4.0

4.8

Video game console households

Video game console households (% of
households)
0.2

0.2

0.3

0.2

0.2

0.3

0.3

0.3

0.3

0.3

0.3

Mobile telephone households

Mobile telephone households (% of
households)

0.0

6.4

10.1

15.0

20.4

27.3

33.7

39.3

44.7

49.4

50

4,500

5,100

5,628

7,896

10,576

13,000

18,000

20,000

28,407

Internet users
Internet users (000)

0.0

% change
1990-2010

261.68

28.11

Source: National statistical offices/Euromonitor International

www.euromonitor.com

353

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.489

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2.9

3.9

5.7

5.9

6.1

6.1

6.3

6.5

6.7

6.9

7.1

144.55

23,352,291

26,698,612

31,970,128

40,517,281

45,275,014

57,500,650

72,949,111

81,894,180

93,502,679

12,551.10

2,175,595

2,332,211

2,816,014

3,580,047

4,063,964

4,884,956

5,828,133

6,200,387

6,738,195

5,879.41

13,367,892

15,636,729

18,774,256

23,762,463

26,286,898

33,776,168

43,369,610

48,731,489

55,813,250

17,387.26

1,926,820

2,236,579

2,551,674

3,234,418

3,574,615

4,364,517

5,292,110

5,754,007

6,379,559

6,278.78

5,881,984

6,493,094

7,828,183

9,940,354

11,349,537

14,475,009

18,459,257

21,208,298

24,571,675

11,757.79

124,961.01

147,706.75

184,832.93

203,984.07

255,934.28

320,873.93

356,116.27

402,133.05

9,551.42

10,915.75

13,010.40

16,331.56

18,309.96

21,742.85

25,635.62

26,962.34

28,979.39

4,461.64

73,186.63

86,739.86

108,400.30

118,434.16

150,337.07

190,765.55

211,908.54

240,039.67

13,240.89

10,468.15

11,789.12

14,754.86

16,105.23

19,426.38

23,277.88

25,021.26

27,436.98

4,766.32

30,390.48

36,167.37

45,346.20

51,134.71

64,427.98

81,194.88

92,224.13

105,677.00

8,946.21

Transport services consumer expenditure

Transport services consumer
expenditure (Rp million)
739,087
2,929,441
Rail travel consumer expenditure (Rp
million)
112,690
404,996
Buses, coaches and taxis consumer
expenditure (Rp million)
319,165
1,361,884
Air travel consumer expenditure (Rp
million)
100,012
345,719
Other travel consumer expenditure
(Rp million)
207,220
816,842

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Rp per capita)
4,166.57
15,297.23
110,748.80
Rail travel consumer expenditure (Rp
per capita)
635.28
2,114.85
10,317.81
Buses, coaches and taxis consumer
expenditure (Rp per capita)
1,799.28
7,111.62
63,397.54
Air travel consumer expenditure (Rp
per capita)
563.81
1,805.31
9,137.99
Other travel consumer expenditure
(Rp per capita)
1,168.19
4,265.46
27,895.45
Source: Euromonitor International from national statistics

Money

Table: 3.490

1990
Annual savings and savings ratio
Annual savings (Rp million)
36,760,543
Savings ratio (% of disposable
income)
24.6

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

21,146,918

70,165,729

59,882,300

58,008,471

81,258,400

118,142,649

160,973,355

177,748,829

193,248,890

233,081,089

534.05

7.1

5.5

4.3

3.7

4.4

5.4

6.1

5.7

5.7

6.1

-75.08

79,280

108,039

149,209

204,098

222,966

277,091

360,426

428,702

518,199

10,796

20,991

30,547

46,111

60,958

77,963

101,190

115,233

138,280

68,484

87,048

118,662

157,987

162,008

199,128

259,236

313,469

379,920

16,914

18,570

24,010

24,870

28,147

32,695

40,299

41,152

43,415

3,598

4,164

5,139

6,422

7,817

8,760

11,120

11,826

12,943

Consumer lending by category

Consumer lending (total) (Rp billion)
Mortgages/housing share of total
consumer lending (Rp billion)
Consumer credit share of total
consumer lending (Rp billion)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

354

Euromonitor International 2011

Section 3 Country snapshots Iran

Iran

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.491

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,445
10,936
6,335
8,692
5,309
8,943
8,803
6,967
3,793

4,404
9,877
7,189
10,948
6,315
10,385
10,344
8,185
4,580

3,607
7,191
5,968
12,743
8,959
14,563
12,658
11,124
5,489

3,705
6,813
5,759
12,729
9,212
15,091
12,975
11,500
5,607

3,827
6,532
5,521
12,605
9,387
15,558
13,333
11,895
5,724

3,941
6,391
5,251
12,349
9,473
15,952
13,760
12,326
5,844

4,025
6,408
4,959
11,953
9,465
16,256
14,272
12,800
5,969

4,071
6,567
4,674
11,428
9,364
16,448
14,876
13,312
6,103

4,080
6,826
4,434
10,809
9,172
16,501
15,569
13,845
6,253

4,065
7,123
4,275
10,145
8,895
16,390
16,338
14,377
6,425

4,043
7,406
4,215
9,487
8,541
16,106
17,164
14,894
6,622

% change
1990-2010
-25.75
-32.28
-33.46
9.15
60.89
80.11
94.97
113.78
74.58

Source: National statistical offices/Euromonitor International

People

Table: 3.492

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
56,733
0-14 yrs (000)
25,478
15-64 yrs (000)
29,413
65+ yrs (000)
1,842

62,205
24,956
34,710
2,539

68,480
20,181
44,975
3,325

69,227
19,643
46,170
3,414

69,982
19,171
47,324
3,486

70,765
18,760
48,466
3,539

71,585
18,412
49,603
3,570

72,437
18,138
50,715
3,584

73,312
17,955
51,768
3,589

74,196
17,878
52,721
3,597

75,078
17,915
53,546
3,617

32.33
-29.69
82.05
96.34

Male population by age at January 1st

Male population by age at January
1st (000)
29,218
0-14 yrs (000)
13,065
15-64 yrs (000)
15,131
65+ yrs (000)
1,022

31,633
12,716
17,543
1,373

34,881
10,335
22,782
1,763

35,272
10,067
23,400
1,805

35,661
9,830
23,994
1,837

36,058
9,622
24,579
1,856

36,465
9,445
25,159
1,862

36,881
9,303
25,721
1,857

37,303
9,207
26,250
1,845

37,728
9,166
26,729
1,833

38,154
9,183
27,144
1,827

30.58
-29.71
79.39
78.72

Female population by age at January 1st

Female population by age at January
1st (000)
27,515
30,572
0-14 yrs (000)
12,413
12,240
15-64 yrs (000)
14,282
17,167
65+ yrs (000)
820
1,165

33,599
9,845
22,192
1,561

33,955
9,577
22,770
1,608

34,321
9,342
23,330
1,649

34,707
9,138
23,886
1,683

35,120
8,967
24,444
1,708

35,556
8,835
24,994
1,727

36,009
8,747
25,517
1,744

36,468
8,712
25,992
1,764

36,924
8,732
26,402
1,790

34.19
-29.66
84.86
118.32

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

34,627
270
2,421
30,931

34,930
275
2,451
31,352

35,252
279
2,481
31,762

35,598
283
2,512
32,174

35,973
287
2,543
32,592

36,371
291
2,575
33,018

36,787
295
2,607
33,448

37,211
299
2,640
33,877

37,639
303
2,673
34,301

18.47
51.63
32.38
54.73

10
1

10
1

10
1

11
1

11
1

11
1

11
2

11
2

11
2

41.66
130.36

26

26

26

26

26

26

26

26

26

7.58

23

23

23

23

23

23

23

23

23

12.42

45,589
23,638

46,468
23,514

47,366
23,398

48,293
23,292

49,245
23,191

50,216
23,096

51,196
23,000

52,177
22,900

63.27
-7.57

43

43

43

44

44

45

46

46

32.33

7,133,620
2,287,956
1,517,893
1,258,293
1,354,034
1,191,063
942,417
919,687
775,379
544,646

7,162,110
2,347,355
1,554,592
1,307,743
1,376,555
1,210,066
962,216
939,950
786,394
560,573

7,190,848
2,408,857
1,592,599
1,358,905
1,399,905
1,229,770
982,727
960,939
797,822
577,057

7,088,287
2,427,316
1,602,110
1,386,030
1,398,060
1,227,331
985,614
964,706
794,863
583,255

7,257,231
2,533,081
1,669,517
1,461,322
1,447,767
1,270,231
1,024,418
1,003,534
821,408
610,254

7,291,818
2,592,307
1,706,237
1,509,844
1,470,815
1,289,738
1,044,379
1,023,907
832,819
626,048

7,325,547
2,649,841
1,741,912
1,556,963
1,493,220
1,308,701
1,063,775
1,043,703
843,913
641,390

7,359,786
2,705,095
1,776,203
1,602,029
1,514,874
1,327,042
1,082,454
1,062,753
854,668
656,104

14.65
58.03
61.29
106.80
41.35
40.04
54.49
61.47
38.96
89.37

31,770
200
2,019
22,168

32,986
224
2,156
26,500

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
7
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
24
25
First marriage: average age of women
(years)
21
22

Urban and rural population, and population density

Urban population (000)
31,958
37,470
44,722
Rural population (000)
24,775
24,735
23,758
Population density (persons per sq
km)
35
38
42
Population of major cities
Tehran (Number)
6,419,273
Mashhad (Number)
1,711,808
Esfahan (Number)
1,101,271
Karaj (Number)
774,683
Tabriz (Number)
1,071,714
Shiraz (Number)
947,604
Ahvaz (Number)
700,650
Qom (Number)
658,182
Kermanshah (Number)
615,037
Orumiyeh (Number)
346,463

6,713,307
1,862,361
1,237,954
912,327
1,171,879
1,036,529
790,605
760,032
680,046
419,772

7,103,076
2,229,977
1,482,060
1,210,168
1,331,966
1,172,433
923,063
899,887
764,565
529,116

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

355

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.493

1990

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

13,673
6,141
830
210
120

14,043
6,036
895
298
173

14,742
6,930
1,000
240
138

15,568
8,293
1,455
303
174

16,380
9,492
1,951
362
208

17,312
11,259
2,936
464
243

18,227
12,954
4,243
753
362

18,987
13,696
4,674
805
339

19,735
14,445
5,173
945
400

98.76
172.60
572.67
494.07
341.12

2,403,168
1,062,421
524,892
351,103
357,434

15,003,321
6,405,875
3,865,135
2,327,686
1,621,115

18,175,079
7,704,475
4,726,918
2,766,684
1,966,272

21,925,097
9,216,094
5,736,246
3,324,976
2,375,834

22,590,953
9,403,896
5,986,121
3,413,631
2,433,976

23,847,079
9,829,882
6,397,405
3,610,021
2,544,246

29,320,382
11,985,978
7,971,739
4,426,761
3,099,648

36,532,578
14,894,311
9,955,743
5,507,307
3,887,709

43,477,936
17,676,293
11,862,942
6,545,702
4,664,189

49,137,108
19,923,694
13,414,892
7,383,909
5,311,651

8,646.65
7,804.88
11,427.10
10,368.88
4,926.45

79.9
0.1
11.3
1.8
0.4
79.3
35.5
40.1
23.7

86.4
1.9
17.5
7.8
5.5
89.0
55.8
49.0
32.9

86.9
2.5
18.7
9.0
6.6
90.2
59.2
50.6
35.6

87.3
3.0
20.0
10.2
7.8
91.5
62.2
51.8
37.1

87.7
3.5
21.2
11.4
9.0
92.2
64.7
52.9
39.0

88.1
4.1
22.4
12.8
10.8
92.9
67.3
53.8
40.3

88.4
4.7
23.4
14.2
13.0
93.1
69.6
54.7
41.7

88.7
5.2
24.4
15.5
14.1
93.3
71.8
55.6
42.9

88.9
5.8
25.2
16.7
16.2
93.4
74.1
56.3
43.9

89.1
6.2
26.0
17.8
18.4
93.5
76.3
57.0
44.9

33.84
257,324.68
205.20
4,924.29
85,445.54
32.67
219.53
70.08
123.37

1995

Households by annual disposable income band

Over US$1,000 (000)
9,929
11,146
Over US$5,000 (000)
5,299
5,514
Over US$15,000 (000)
769
777
Over US$35,000 (000)
159
185
Over US$55,000 (000)
91
106
Household running costs
Household running costs (IRR million)
Electricity (IRR million)
Gas (IRR million)
Solid Fuels (IRR million)
Liquid Fuels (IRR million)

561,782
252,043
116,377
70,532
105,674

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

66.6
0.0
8.5
0.4
0.0
70.5
23.9
33.5
20.1

Source: Euromonitor International from national statistics

Income

Table: 3.494

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (IRR
per capita)
526,437
2,130,569
8,943,102
Gross income (annual, constant) (IRR
per capita)
13,785,315
17,411,027
25,781,578
Disposable income (annual, current)
(IRR per capita)
460,110
1,932,711
8,046,855
Disposable income (annual, constant)
(IRR per capita)
12,048,463
15,794,136
23,197,837

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

10,402,523

12,606,842

15,344,387

18,271,550

23,015,054

28,854,196

32,469,836

35,955,029

6,729.88

26,022,593

27,783,691

30,122,964

32,421,337

34,931,192

35,340,415

35,352,078

35,955,029

160.82

9,245,876

11,075,661

13,693,844

16,168,094

20,338,261

25,379,678

28,458,570

31,575,548

6,762.61

23,129,164

24,409,186

26,882,740

28,688,930

30,868,478

31,084,850

30,984,744

31,575,548

162.07

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.495

1990
Consumer expenditure by category
Consumer expenditure by category
(IRR million)
20,424,813
Food and non-alcoholic beverages
(IRR million)
6,988,498
Alcoholic beverages and tobacco (IRR
million)
338,017
Clothing and footwear (IRR million)
2,916,184
Housing (IRR million)
5,698,940
Household goods and services (IRR
million)
1,328,920
Health goods and medical services
(IRR million)
782,216
Transport (IRR million)
798,964
Communications (IRR million)
129,054
Leisure and recreation (IRR million)
128,001
Education (IRR million)
243,494
Hotels and catering (IRR million)
474,102
Miscellaneous goods and services
(IRR million)
598,423

2006

2007

2008

2009

2010

% change
1990-2010

1995

2002

2003

2004

2005

86,987,284

398,042,549

480,147,958

610,955,086

732,726,433

888,234,684 1,142,656,989 1,461,736,102 1,697,375,734 1,900,109,446

9,202.95

30,428,741

110,722,259

134,313,104

172,833,947

196,650,546

226,053,203

287,808,498

360,823,381

407,046,766

445,255,708

6,271.26

1,245,024
9,521,933
22,349,212

3,186,889
30,225,575
120,709,682

3,710,911
34,392,826
144,263,962

4,488,558
44,113,462
171,234,700

4,788,050
51,962,185
199,113,303

5,236,453
60,940,094
257,743,369

6,327,876
73,877,612
349,715,218

7,383,380
93,986,469
429,977,836

8,220,553
107,767,897
500,063,452

9,138,310
120,149,732
555,744,110

2,603.51
4,020.10
9,651.71

6,163,620

26,092,703

30,332,801

39,106,316

47,247,907

56,419,599

67,648,932

87,062,740

97,333,258

105,044,605

7,804.51

4,002,008
4,772,678
953,521
812,227
1,693,614
2,445,662

25,476,516
34,128,296
9,353,374
4,153,007
9,249,851
7,650,258

28,003,827
44,338,093
12,370,144
5,113,045
10,528,570
10,726,793

37,189,214
66,049,186
17,094,568
7,820,872
14,879,593
12,797,595

50,243,392
87,904,894
24,375,227
8,195,614
18,876,834
14,564,302

58,995,113
107,390,054
29,870,960
9,710,780
22,569,457
17,041,560

79,627,157
133,803,162
37,187,852
11,403,816
27,400,765
21,357,054

103,279,868
187,561,932
52,438,365
14,485,200
35,394,049
26,464,176

120,244,716
228,994,295
63,620,659
15,880,952
39,264,379
29,579,542

135,410,715
269,280,829
74,452,102
16,823,973
42,212,123
32,010,794

17,211.17
33,603.75
57,590.66
13,043.63
17,236.00
6,651.88

2,599,044

17,094,139

22,053,880

23,347,077

28,804,177

36,264,042

46,499,048

62,878,708

79,359,266

94,586,446

15,705.95

Source: National statistical offices/OECD/Eurostat/Euromonitor International

356

Euromonitor International 2011

Section 3 Country snapshots Iran

Work

Table: 3.496

1990

1995

Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

2002

2003

2004

2005

2006

2007

2008

2009

2010

17,498
14,869
2,629

18,455
15,443
3,012

19,331
15,961
3,371

19,705
15,921
3,784

20,689
16,819
3,870

21,073
17,214
3,859

20,535
17,143
3,392

20,571
17,233
3,338

20,053
16,876
3,177

2,632
1,792
840

2,445
1,686
760

2,419
1,694
725

2,610
1,819
791

2,616
1,859
757

2,505
1,780
725

2,357
1,691
666

2,684
1,946
738

3,422
2,462
960

13.1

11.7

11.1

11.7

11.2

10.6

10.3

11.5

14.6

10.8

9.8

9.6

10.3

10.0

9.4

9.0

10.1

12.7

24.2

20.1

17.7

17.3

16.4

15.8

16.4

18.1

23.2

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)
Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

Table: 3.497

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

216
9,213
4,558

142
9,746
7,653

329
7,513
9,916

404
7,029
9,704

436
7,307
9,441

499
7,307
9,066

549
7,274
8,805

561
7,152
8,323

560
7,028
8,187

558
6,958
8,002

560
6,901
7,616

6
10

6
10

6
10

6
10

6
10

6
13

6
13

6
13

6
13

1,567
798
768

1,714
844
870

1,955
951
1,004

2,126
1,043
1,084

2,399
1,162
1,237

2,829
1,346
1,482

3,392
1,596
1,796

3,534
1,652
1,882

3,626
1,689
1,936

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.0

0.0

230,236
12,663
30,621

283,159
16,610
40,775

366,315
13,346
59,483

357,031
33,277
56,275

340,246
22,833
46,800

398,908
25,009
48,328

457,574
27,186
49,857

462,131
25,895
48,105

53,185
30,621

65,221
38,480

105,084
41,184

78,876
31,693

79,782
33,306

104,389
38,625

128,996
43,944

133,100
44,717

58,250
13,123
27,168
4,605

69,601
16,516
30,166
5,790

88,869
19,327
32,353
6,669

94,218
22,071
32,134
8,487

106,205
16,515
25,990
8,815

121,549
19,259
31,031
10,718

136,893
22,003
36,073
12,622

139,887
21,587
35,916
12,924

858
629
229

1,017
666
352

% change
1990-2010
158.66
-25.10
67.08

322.70
168.64
745.98

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

357

World Consumer Lifestyles Databook 2011

Eating

Table: 3.498

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (IRR
million)
6,756,548 28,954,796
Bread and cereals (IRR million)
1,838,065
7,573,886
Meat (IRR million)
1,796,287
7,371,389
Fish and seafood (IRR million)
137,363
496,382
Milk, cheese and eggs (IRR million)
794,657
3,583,568
Oils and fats (IRR million)
330,988
1,681,120
Fruit (IRR million)
499,921
1,865,436
Vegetables (IRR million)
537,100
2,436,775
Sugar and confectionery (IRR million)
351,011
1,852,505
Other foods (IRR million)
471,157
2,093,736

105,464,352
24,183,431
28,504,654
2,487,891
12,107,279
5,137,392
7,948,731
9,924,832
6,369,487
8,800,655

128,158,538
28,196,094
34,582,312
3,232,992
14,588,712
6,626,112
9,896,861
12,361,467
7,936,971
10,737,017

164,923,903
34,760,254
44,207,270
4,992,874
19,414,129
7,673,104
13,771,361
15,629,105
10,001,840
14,473,966

187,676,099
38,653,459
50,970,465
5,791,842
22,063,719
8,294,608
15,811,700
17,895,570
11,061,862
17,132,874

216,438,294
42,038,570
59,096,993
7,313,203
25,469,296
8,603,819
19,766,168
22,174,416
12,123,036
19,852,794

275,819,304
51,675,868
75,546,161
9,949,396
32,739,469
10,085,333
26,226,287
28,699,173
15,013,675
25,883,941

345,401,624
62,707,923
97,425,776
12,068,549
38,385,358
13,146,136
33,080,950
36,770,599
18,367,865
33,448,469

389,759,594
69,407,177
112,740,626
13,528,113
42,011,518
14,118,696
38,282,390
41,632,174
19,749,576
38,289,322

426,597,852
74,606,435
126,050,846
14,812,171
45,101,921
14,511,320
42,952,175
45,584,211
20,583,179
42,395,597

6,213.84
3,958.97
6,917.30
10,683.23
5,575.65
4,284.24
8,491.79
8,387.10
5,763.97
8,898.19

1,851,283
407,299.74
499,550
46,701.39

2,356,672
496,705.04
631,698
71,345.44

2,652,107
546,223.65
720,279
81,846.26

3,023,523
587,255.53
825,552
102,161.39

3,807,732
713,394.05
1,042,927
137,353.09

4,711,406
855,359.22
1,328,924
164,619.47

5,253,126
935,460.40
1,519,503
182,330.05

5,682,096
993,725.00
1,678,942
197,291.62

4,671.13
2,967.20
5,202.70
8,048.47

210,737.65
95,715.87
142,962.67
178,564.53

277,417.30
109,644.46
196,785.22
223,331.37

311,789.04
117,213.60
223,439.88
252,887.68

355,791.95
120,190.58
276,122.41
309,764.30

451,973.88
139,229.72
362,058.30
396,196.91

523,590.46
179,318.15
451,236.37
501,564.55

566,225.47
190,289.85
515,964.80
561,112.71

600,737.80
193,284.42
572,104.13
607,161.69

4,188.86
3,213.00
6,392.48
6,313.37

114,651.56
155,098.94

142,920.83
206,825.07

156,318.50
242,109.79

169,352.09
277,332.53

207,266.31
357,332.16

250,544.47
456,249.47

266,182.07
516,058.23

274,158.91
564,690.75

4,331.17
6,699.58

Food per capita consumer expenditure by category

Food consumer expenditure (IRR per
capita)
119,093
465,476
1,540,078
Bread and cereals (IRR per capita)
32,398.41
121,757.57
353,146.42
Meat (IRR per capita)
31,662
118,502
416,248
Fish and seafood (IRR per capita)
2,421.21
7,979.82
36,330.24
Milk, cheese and eggs (IRR per
capita)
14,006.92
57,609.33 176,800.48
Oils and fats (IRR per capita)
5,834.12
27,025.64
75,020.44
Fruit (IRR per capita)
8,811.79
29,988.69
116,073.93
Vegetables (IRR per capita)
9,467.12
39,173.52 144,930.59
Sugar and confectionery (IRR per
capita)
6,187.05
29,780.82
93,012.51
Other foods (IRR per capita)
8,304.79
33,658.84
128,514.43
Catering consumer expenditure
Catering consumer expenditure (IRR
million)
158,139
Catering consumer expenditure (IRR
per capita)
2,787.42

1,090,711

5,159,649

7,229,197

8,554,393

9,691,479

11,489,907

14,621,476

18,181,131

20,334,393

22,009,134

13,817.59

17,534.24

75,345.45

104,427.59

122,237.60

136,953.20

160,507.63

201,851.94

247,997.35

274,064.16

293,152.01

10,416.98

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.499

1990

1995

2002

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (IRR million)
231,950
1,473,945
5,257,907
6,154,567
Coffee, tea and cocoa (IRR million)
209,513
1,308,941
3,793,382
4,352,418
Mineral waters, soft drinks, fruit
and vegetable juices (IRR million)
22,436
165,004
1,464,525
1,802,149

7,910,043
4,714,159

8,974,447
5,267,058

9,614,909
5,465,187

11,989,194
6,371,061

15,421,757
7,663,150

17,287,172
8,172,818

18,657,856
8,454,592

7,943.91
3,935.35

3,195,884

3,707,389

4,149,722

5,618,133

7,758,607

9,114,354

10,203,265

45,377.20

126,820.61

134,314.95

165,512.84

210,358.46

232,994.13

248,514.46

5,978.47

74,430.38

76,345.63

87,953.57

104,528.20

110,152.12

112,611.45

2,949.36

52,390.23

57,969.32

77,559.27

105,830.27

122,842.00

135,903.01

34,265.35

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (IRR per capita)
4,088.44
23,695.10
76,780.30
88,904.28
113,030.19
Coffee, tea and cocoa (IRR per
capita)
3,692.95
21,042.50
55,394.10
62,871.78
67,362.76
Mineral waters, soft drinks, fruit
and vegetable juices (IRR per capita) 395.47
2,652.60
21,386.20
26,032.50
45,667.44
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.500

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (IRR
million)
338,017
Tobacco consumer expenditure (IRR
per capita)
5,958.01

1,245,024

3,186,889

3,710,911

4,488,558

4,788,050

5,236,453

6,327,876

7,383,380

8,220,553

9,138,310

2,603.51

20,014.97

46,537.58

53,605.05

64,139.04

67,661.37

73,150.35

87,357.39

100,712.03

110,795.48

121,718.28

1,942.93

14.9
26.0
3.6

15.5
26.5
4.2

16.1
27.1
4.8

16.7
27.6
5.5

17.1
27.8
6.1

17.5
28.2
6.6

17.9
28.5
7.1

18.4
29.2
7.5

19.0
29.9
7.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

358

Euromonitor International 2011

Section 3 Country snapshots Iran

Personal Appearance

Table: 3.501

1990
Personal care consumer expenditure
Personal care consumer expenditure
(IRR million)
130,949
Personal care consumer expenditure
(IRR per capita)
2,308.16

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

556,973

2,412,221

2,988,190

3,197,252

3,763,847

4,405,288

5,474,812

6,682,432

7,998,160

9,135,075

6,876.06

8,953.88

35,225.24

43,165.16

45,686.98

53,188.05

61,539.43

75,580.70

91,150.85

107,798.09

121,675.19

5,171.53

6,600
787
363
1,545
473
857

8,042
981
435
1,892
561
1,014

9,498
1,209
517
2,254
666
1,187

11,152
1,510
607
2,662
780
1,357

13,691
1,938
744
3,298
956
1,630

17,956
2,655
975
4,376
1,253
2,099

22,559
3,461
1,257
5,513
1,552
2,704

114,910.10
14,014.54
6,222.25
27,040.34
8,021.76
14,489.27

134,213.76
17,090.04
7,305.93
31,854.45
9,414.12
16,771.80

155,780.78
21,088.74
8,476.37
37,186.86
10,890.83
18,956.57

189,002.07
26,753.56
10,274.99
45,531.47
13,195.89
22,509.16

244,929.34
36,210.18
13,297.45
59,689.77
17,084.91
28,632.07

304,040.71
46,652.54
16,947.33
74,302.04
20,916.56
36,441.58

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (IRR billion)
5,336
Colour cosmetics (IRR billion)
625
Fragrances (IRR billion)
299
Hair care (IRR billion)
1,226
Mens grooming (IRR billion)
393
Skin care (IRR billion)
711

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (IRR per capita)
77,927.15
95,344.23
Colour cosmetics (IRR per capita)
9,133.18
11,366.97
Fragrances (IRR per capita)
4,372.07
5,249.95
Hair care (IRR per capita)
17,907.56
22,311.70
Mens grooming (IRR per capita)
5,735.59
6,829.52
Skin care (IRR per capita)
10,382.18
12,376.25
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.502

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (IRR million)
2,367,792
7,292,690 23,776,094
Clothing materials (IRR million)
141,052
357,392
639,536
Garments (IRR million)
2,049,562
6,402,295
21,585,035
Other clothing (IRR million)
121,741
374,200
1,105,251
Clothing, cleaning, repair and hire
(IRR million)
55,437
158,803
446,272
Footwear (IRR million)
548,392
2,229,243
6,449,481

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

27,052,353
691,130
24,614,669
1,236,201

34,517,620
844,883
31,457,994
1,543,940

40,494,607
971,934
36,928,038
1,807,709

47,982,600
1,123,840
43,723,501
2,136,968

58,185,087
1,299,650
53,110,601
2,557,566

74,070,933
1,649,899
67,626,544
3,250,884

84,941,595
1,911,911
77,540,691
3,722,045

94,704,796
2,160,278
86,433,065
4,143,900

3,899.71
1,431.55
4,117.15
3,303.87

510,352
7,340,473

670,803
9,595,842

786,926
11,467,578

998,291
12,957,494

1,217,269
15,692,525

1,543,606
19,915,537

1,766,948
22,826,303

1,967,553
25,444,936

3,449.17
4,539.92

493,238
12,072.92
449,518
22,062.06

572,241
13,734.69
521,841
25,545.28

670,290
15,699.42
610,793
29,852.26

803,255
17,941.89
733,201
35,307.63

1,010,355
22,505.23
922,451
44,343.26

1,144,831
25,768.48
1,045,083
50,165.21

1,261,426
28,773.96
1,151,251
55,194.93

2,922.42
1,057.33
3,086.73
2,472.17

9,585.41
137,119.34

11,120.29
162,051.79

13,945.57
181,009.01

16,804.60
216,637.95

21,055.36
271,655.28

23,814.68
307,649.77

26,206.95
338,915.39

2,581.97
3,406.21

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (IRR per capita)
41,736
117,237
347,198
390,778
Clothing materials (IRR per capita)
2,486.23
5,745.42
9,339.03
9,983.55
Garments (IRR per capita)
36,126
102,923
315,202
355,565
Other clothing (IRR per capita)
2,145.85
6,015.63
16,139.79
17,857.24
Clothing, cleaning, repair and hire
(IRR per capita)
977.15
2,552.91
6,516.83
7,372.16
Footwear (IRR per capita)
9,666.16
35,837.25
94,180.65 106,035.00
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

359

World Consumer Lifestyles Databook 2011

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.503

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

64.83

80.45

120.00

120.00

143.00

180.00

214.00

253.00

320.00

355.00

390.25

502.00

37.3

49.9

43.1

46.5

43.5

49.1

50.0

46.8

45.7

46.4

45.8

22.49

62.7

50.1

56.9

53.5

56.5

50.9

50.0

53.2

54.3

53.6

54.2

-13.41

Healthy life expectancy at birth

Total population (years)
65
Males (years)
64
Females (years)
66

67
66
68

70
69
71

70
69
71

70
69
72

71
69
72

71
70
72

71
70
73

71
70
73

72
70
73

72
71
73

11.32
11.04
11.61

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
21.0

7.8

12.3

12.9

13.6

14.2

14.8

15.5

16.1

16.7

17.3

209.37

23.1

26.9

27.5

28.0

28.6

29.2

29.7

30.2

30.7

31.2

48.68

591
151

713
167

730
161

867
176

965
199

1,146
220

1,399
271

1,810
376

2,119
450

192
82
91

233
103
124

219
116
134

264
137
179

284
167
193

370
188
219

511
195
250

698
266
271

858
292
300

193

255

350

514

718

1,034

1,084

1,253

1,414

10,432.16
2,295.89

12,248.16
2,489.51

13,479.96
2,779.36

15,826.80
3,040.17

19,085.20
3,699.13

24,389.81
5,062.02

28,229.32
5,996.73

3,132.25
1,654.15
1,908.07

3,734.34
1,934.01
2,531.62

3,961.46
2,331.92
2,692.47

5,109.98
2,597.86
3,029.68

6,975.96
2,659.74
3,407.64

9,411.73
3,580.66
3,648.73

11,421.79
3,892.91
4,001.73

4,994.99

7,263.44

10,028.45

14,276.92

14,790.68

16,893.78

18,828.00

Consumer health (selected) retail sales by category

Consumer health retail sales (IRR
billion)
Analgesics (IRR billion)
Cough, Cold and Allergy (Hay Fever)
Remedies (IRR billion)
Digestive Remedies (IRR billion)
Medicated Skin Care (IRR billion)
Vitamins and Dietary Supplements
(IRR billion)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (IRR
per capita)
8,627.74
10,293.76
Analgesics (IRR per capita)
2,199.92
2,418.14
Cough, Cold and Allergy (Hay Fever)
Remedies (IRR per capita)
2,805.93
3,367.48
Digestive Remedies (IRR per capita)
1,190.57
1,487.43
Medicated Skin Care (IRR per capita)
1,334.84
1,784.28
Vitamins and Dietary Supplements
(IRR per capita)
2,817.54
3,682.79
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.504

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

0
460

0
3,142

0
3,683

0
4,302

0
4,961

0
5,546

0
6,023

0
6,452

0
6,828

0
7,174

12,089.92

Package holidays consumer expenditure

Package holidays consumer
expenditure (IRR million)
3,116
21,112
Package holidays consumer
expenditure (IRR per capita)
54.92
339.40

134,218

165,683

252,896

263,168

308,958

359,725

456,538

500,239

529,512

16,893.31

1,959.96

2,393.33

3,613.75

3,718.91

4,315.97

4,966.06

6,227.35

6,742.15

7,052.86

12,741.19

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (IRR million) 315,963
1,354,951
2,490,609
Hotels and other accommodation
consumer expenditure (IRR per capita) 5,569.28
21,782.15
36,369.93

3,497,596

4,243,202

4,872,823

5,551,652

6,735,578

8,283,044

9,245,148

10,001,660

3,065.45

50,523.66

60,633.04

68,859.33

77,553.50

92,985.79

112,983.78

124,604.84

133,217.72

2,292.01

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
59

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.505

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.8

1.9

3.6

4.9

7.5

9.8

1.2

2.8

4.7

6.5

8.6

10.4

12.1

13.6

15.0

1.4

17.6

21.4

24.8

28.2

32.8

37.0

40.7

43.5

45.3

3,168

4,800

5,242

5,732

6,271

6,860

7,507

8,214

9,159

CD player and DVD player/recorder households

DVD player/recorder households (% of
households)
0.0
Mobile telephone households
Mobile telephone households (% of
households)
Internet users
Internet users (000)

0.1

% change
1990-2010

53,561.50

Source: National statistical offices/Euromonitor International

360

Euromonitor International 2011

Section 3 Country snapshots Iran

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.506

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

9.2

11.9

13.8

13.9

14.1

14.4

14.7

14.9

15.1

15.4

15.7

71.08

17,188,917

22,226,904

32,530,410

42,758,540

51,326,776

63,530,101

87,887,101

105,957,568

123,161,333

28,446.77

1,376,826

1,766,718

2,569,439

3,353,643

3,991,890

4,896,670

6,772,326

8,166,771

9,496,288

24,071.58

9,176,407

11,884,398

17,431,240

22,974,460

27,656,729

34,317,254

47,483,976

57,246,567

66,537,659

30,443.16

3,140,012

4,054,438

5,927,599

7,773,717

9,292,238

11,437,415

15,824,016

19,082,377

22,185,084

31,801.71

3,495,672

4,521,350

6,602,132

8,656,720

10,385,918

12,878,762

17,806,783

21,461,852

24,942,302

23,708.99

321,073

464,842

604,234

717,007

877,044

1,198,813

1,428,082

1,640,455

21,471.68

25,520.69

36,715.88

47,391.34

55,764.49

67,599.35

92,377.03

110,070.61

126,486.39

18,165.52

171,673.15

249,082.90

324,659.00

386,349.18

473,755.46

647,698.96

771,561.36

886,252.43

22,980.28

58,567.39

84,702.15

109,852.73

129,807.42

157,895.44

215,845.42

257,189.66

295,495.59

24,006.88

65,312.05

94,340.86

122,330.71

145,085.52

177,793.48

242,891.10

289,259.89

332,220.53

17,891.53

Transport services consumer expenditure

Transport services consumer
expenditure (IRR million)
431,437
2,552,453
Rail travel consumer expenditure
(IRR million)
39,287
211,570
Buses, coaches and taxis consumer
expenditure (IRR million)
217,848
1,331,576
Air travel consumer expenditure (IRR
million)
69,542
452,088
Other travel consumer expenditure
(IRR million)
104,760
557,219

Transport services per capita consumer expenditure

Transport services consumer
expenditure (IRR per capita)
7,605
41,033
251,007
Rail travel consumer expenditure
(IRR per capita)
692.49
3,401.19
20,105.55
Buses, coaches and taxis consumer
expenditure (IRR per capita)
3,839.87
21,406.38
134,001.47
Air travel consumer expenditure (IRR
per capita)
1,225.77
7,267.75
45,853.05
Other travel consumer expenditure
(IRR per capita)
1,846.54
8,957.84
51,046.69
Source: Euromonitor International from national statistics

Money

Table: 3.507

1990
Annual savings and savings ratio
Annual savings (IRR million)
5,569,094
Savings ratio (% of disposable
income)
21.3

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

33,148,314

136,476,884

136,898,603

138,101,725

208,997,297

240,752,600

288,318,795

347,474,128

356,509,157

407,053,703

7,209.15

27.6

24.8

21.4

17.8

21.6

20.8

19.6

18.7

16.9

17.2

-19.52

14,612

16,817

27,223

37,089

38,799

43,492

50,279

51,286

52,840

726

1,230

2,772

3,146

3,577

4,074

4,646

4,703

4,780

13,885

15,587

24,450

33,943

35,222

39,418

45,632

46,583

48,060

18,440

20,362

25,708

30,657

33,214

34,463

38,199

42,151

42,164

432

709

755

879

1,264

1,405

1,859

2,276

2,872

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

361

World Consumer Lifestyles Databook 2011

Ireland

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.508

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

165
381
278
464
288
489
629
720
399

149
336
256
477
305
518
659
811
411

166
321
223
432
329
577
777
976
435

170
328
220
423
327
587
795
1,002
441

176
334
216
417
322
595
811
1,025
449

183
339
214
412
319
607
834
1,051
458

186
348
216
407
317
621
868
1,076
468

187
359
223
397
313
626
918
1,102
469

199
367
230
394
303
615
952
1,124
479

211
374
236
391
285
580
973
1,143
492

215
378
237
391
283
561
983
1,144
497

% change
1990-2010
30.41
-0.86
-14.59
-15.69
-1.65
14.81
56.26
58.91
24.38

Source: National statistical offices/Euromonitor International

People

Table: 3.509

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
3,507
0-14 yrs (000)
959
15-64 yrs (000)
2,148
65+ yrs (000)
399

3,598
883
2,304
411

3,900
827
2,638
435

3,964
832
2,690
441

4,028
841
2,738
449

4,109
851
2,800
458

4,209
862
2,879
468

4,313
879
2,965
469

4,401
905
3,017
479

4,450
931
3,027
492

4,456
942
3,017
497

27.05
-1.84
40.46
24.38

Male population by age at January 1st

Male population by age at January
1st (000)
1,743
0-14 yrs (000)
492
15-64 yrs (000)
1,078
65+ yrs (000)
173

1,787
454
1,157
176

1,938
424
1,325
188

1,970
427
1,351
192

2,003
431
1,375
196

2,047
437
1,409
201

2,102
442
1,453
207

2,158
451
1,499
208

2,196
463
1,520
213

2,215
477
1,518
220

2,213
481
1,509
223

26.94
-2.34
40.03
28.65

Female population by age at January 1st

Female population by age at January
1st (000)
1,764
0-14 yrs (000)
467
15-64 yrs (000)
1,070
65+ yrs (000)
226

1,810
429
1,147
235

1,962
403
1,313
246

1,994
406
1,339
249

2,025
410
1,362
253

2,062
414
1,391
257

2,107
420
1,426
262

2,155
428
1,466
261

2,205
442
1,498
266

2,235
454
1,509
272

2,243
461
1,508
274

27.17
-1.31
40.88
21.11

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,348
81
185
1,984

1,448
133
186
2,133

1,470
142
187
2,165

1,492
150
188
2,197

1,521
159
190
2,239

1,555
170
193
2,291

1,591
180
195
2,346

1,623
190
197
2,391

1,639
198
198
2,415

1,639
205
196
2,416

24.55
299.00
5.29
23.68

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

-8.24

32

32

32

32

32

32

32

33

33

15.33

33

30

30

30

31

31

31

31

31

17.87

2,373
1,591

2,422
1,606

2,484
1,625

2,555
1,654

2,632
1,681

2,699
1,703

2,742
1,709

2,758
1,698

38.12
12.42

58

58

60

61

63

64

65

65

27.05

497,993
122,098
67,286
54,002
44,916
28,333
27,737
28,636
26,454
20,422

499,293
120,867
68,653
53,589
45,095
29,671
28,062
28,791
26,562
20,381

502,246
119,968
70,265
53,129
45,405
31,312
28,512
28,913
26,756
20,340

505,739
119,143
71,983
52,560
45,775
33,100
29,010
28,894
26,985
20,258

509,673
118,585
73,660
52,271
46,180
34,681
29,493
29,061
27,232
20,268

511,944
117,651
75,079
51,762
46,431
36,174
29,883
29,091
27,389
20,195

513,022
116,490
76,288
51,144
46,574
37,545
30,195
29,036
27,482
20,074

513,303
115,228
77,322
50,512
46,642
38,770
30,445
28,969
27,530
19,941

7.03
-9.66
55.40
-3.74
16.77
127.63
17.59
21.90
10.25
16.61

1,316
51
186
1,953

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
4
Divorce rates (per 000 population)
First marriage: average age of men
(years)
28
30
First marriage: average age of women
(years)
26
28

Urban and rural population, and population density

Urban population (000)
1,997
2,083
2,325
Rural population (000)
1,510
1,514
1,574
Population density (persons per sq
km)
51
52
57
Population of major cities
Dublin (Number )
Cork (Number )
Galway (Number )
Limerick (Number )
Waterford (Number )
Swords (Number )
Dundalk (Number )
Drogheda (Number )
Bray (Number )
Tralee (Number )

479,581
127,543
49,757
52,475
39,945
17,032
25,891
23,765
24,970
17,101

480,986
127,595
55,924
51,996
42,236
21,375
25,759
24,326
25,206
18,708

495,781
123,062
65,832
54,023
44,594
27,175
27,385
28,333
26,244
20,375

Source: Euromonitor International from national statistics/UN

362

Euromonitor International 2011

Section 3 Country snapshots Ireland

House and Home

Table: 3.510

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,011
1,103
Over US$5,000 (000)
985
1,082
Over US$15,000 (000)
814
947
Over US$35,000 (000)
389
557
Over US$55,000 (000)
160
279

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,287
1,266
1,135
741
421

1,325
1,310
1,217
913
606

1,365
1,349
1,260
975
684

1,413
1,400
1,319
1,041
742

1,469
1,458
1,384
1,109
801

1,522
1,512
1,452
1,230
958

1,571
1,563
1,511
1,310
1,050

1,616
1,602
1,517
1,225
900

1,656
1,639
1,538
1,203
849

63.85
66.48
88.99
209.26
430.98

Households by number of persons

1 person (000)
201
2 persons (000)
212
3 persons (000)
154
4 persons (000)
167
5 persons (000)
130
6+ persons (000)
147

228
251
178
186
132
129

278
334
228
223
135
91

288
351
236
228
135
87

299
369
245
233
136
83

313
391
255
238
136
81

329
415
265
244
137
78

346
440
274
248
138
76

363
464
280
251
138
74

379
488
286
254
138
73

393
509
290
255
138
72

95.21
140.10
88.39
52.70
5.98
-51.31

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

201
92
371
18
329

228
145
436
51
244

278
211
489
131
178

288
219
501
139
179

299
225
514
144
183

313
233
530
150
188

329
241
549
156
194

346
249
566
162
200

363
256
581
167
205

379
262
595
171
210

393
268
608
175
214

95.21
190.83
63.55
883.37
-35.03

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

769
340
429
224
19

847
387
460
241
16

1,027
503
525
238
22

1,062
528
534
241
23

1,086
549
537
257
23

1,108
569
539
282
23

1,134
592
542
313
23

1,159
614
545
341
22

1,185
636
548
364
22

1,210
658
552
384
22

1,235
680
555
400
22

60.63
99.91
29.47
78.96
12.18

481

506

557

568

579

594

611

627

641

653

663

37.66

422
60
49

480
69
48

590
81
60

612
84
63

634
87
65

661
90
68

692
94
72

721
98
75

749
102
79

775
106
82

800
110
85

89.68
82.93
73.52

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

1,014
354
83
492
86

1,100
444
128
368
158

1,596
756
238
213
390

1,767
864
278
204
421

1,993
952
329
203
510

2,366
1,138
394
216
618

2,555
1,230
440
205
680

2,791
1,332
493
197
768

3,241
1,542
583
202
913

3,073
1,493
528
207
846

2,940
1,381
500
263
794

189.90
290.20
502.94
-46.45
823.71

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

87.1
11.9
18.5
16.2
6.9
98.0
67.0
21.3
83.0
80.7

93.1
20.9
24.0
52.0
15.3
98.7
75.9
26.4
89.6
87.0

98.2
43.0
33.1
81.3
41.1
99.3
85.2
24.4
95.1
94.9

98.9
46.7
34.5
83.6
42.2
99.4
85.5
24.8
95.3
95.1

99.2
50.1
35.5
86.0
46.3
99.5
85.9
25.2
95.5
95.3

99.4
52.7
36.3
87.2
55.0
99.5
84.6
25.6
95.6
95.8

99.6
54.7
37.0
88.5
59.0
99.6
83.3
25.9
95.8
96.1

99.6
56.5
37.5
89.6
65.0
99.6
82.7
26.4
95.8
96.6

99.7
58.0
37.9
90.4
70.3
99.7
82.4
26.7
95.9
97.2

99.7
59.3
38.2
91.1
72.8
99.7
82.2
27.1
95.9
97.7

99.8
60.5
38.4
91.7
75.4
99.7
82.2
27.5
96.0
98.2

14.54
409.69
107.05
466.22
987.32
1.78
22.64
29.32
15.60
21.68

1,060
370
259
205
111
74
41

1,098
387
269
208
116
76
42

1,159
406
273
237
119
81
43

1,200
417
278
252
124
85
44

1,235
420
282
271
130
87
45

1,275
421
295
284
137
92
46

1,300
422
300
294
144
93
47

1,324
423
307
302
150
94
48

1,342
424
312
310
154
95
48

Households by type of dwelling

Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)

Pet population
Pet population (000 animals)
Dog (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

363

World Consumer Lifestyles Databook 2011

Income

Table: 3.511

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
8,717.38
11,546.91
Gross income (annual, constant) (EUR
per capita)
11,239.29
13,488.72
Disposable income (annual, current)
(EUR per capita)
7,575.93
9,704.77
Disposable income (annual, constant)
(EUR per capita)
9,767.63
11,336.80

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

20,802.51

21,882.79

22,608.09

24,080.95

25,804.38

27,497.27

27,067.37

23,758.23

23,128.33

165.31

21,174.94

21,873.50

22,469.15

23,842.97

25,178.49

26,201.59

25,295.36

23,496.31

23,128.33

105.78

16,761.23

17,592.12

18,139.92

19,321.69

20,524.71

21,871.23

21,803.68

19,075.99

18,626.27

145.86

17,061.31

17,584.66

18,028.44

19,130.75

20,026.88

20,840.65

20,376.27

18,865.68

18,626.27

90.69

Gross income (annual, current) by age

Aged 15-19 (EUR)
4,008
Aged 20-24 (EUR)
8,678
Aged 25-29 (EUR)
13,253
Aged 30-34 (EUR)
16,362
Aged 35-39 (EUR)
18,063
Aged 40-44 (EUR)
18,491
Aged 45-49 (EUR)
17,849
Aged 50-54 (EUR)
16,339
Aged 55-59 (EUR)
14,194
Aged 60-64 (EUR)
11,753
Aged 65+ (EUR)
8,103

5,760
11,090
16,025
19,373
21,239
21,837
21,378
20,105
18,160
15,866
12,074

13,664
22,263
28,820
29,768
31,878
33,492
34,005
32,474
30,617
27,772
23,556

14,341
23,218
30,209
31,604
33,127
35,086
35,731
34,021
31,940
29,058
24,433

16,358
24,850
31,428
32,757
33,026
35,212
35,830
34,352
32,536
29,795
25,386

17,731
26,146
32,845
35,364
34,808
37,157
38,014
36,499
34,570
31,711
26,917

19,041
27,386
33,497
38,419
37,236
39,550
40,638
39,531
36,988
34,449
28,920

20,201
29,438
35,294
41,006
40,222
41,893
43,297
42,812
39,509
37,377
30,818

20,078
29,248
34,362
39,707
39,783
40,376
42,212
41,865
38,716
36,754
30,164

18,260
26,202
30,417
34,386
35,333
34,963
36,924
36,586
33,976
32,415
26,539

17,708
25,707
29,769
33,197
35,285
34,211
36,191
35,940
33,451
31,851
26,124

341.82
196.24
124.62
102.89
95.34
85.01
102.77
119.97
135.67
171.01
222.39

Gross income (annual, constant) by age

Aged 15-19 (EUR)
6,566
Aged 20-24 (EUR)
14,215
Aged 25-29 (EUR)
21,709
Aged 30-34 (EUR)
26,803
Aged 35-39 (EUR)
29,589
Aged 40-44 (EUR)
30,291
Aged 45-49 (EUR)
29,238
Aged 50-54 (EUR)
26,765
Aged 55-59 (EUR)
23,252
Aged 60-64 (EUR)
19,252
Aged 65+ (EUR)
13,274

8,333
16,045
23,186
28,030
30,729
31,594
30,930
29,088
26,274
22,955
17,468

15,891
25,892
33,517
34,620
37,074
38,951
39,548
37,767
35,608
32,299
27,396

16,114
26,089
33,946
35,513
37,224
39,425
40,150
38,229
35,890
32,652
27,455

17,986
27,322
34,554
36,016
36,312
38,714
39,394
37,769
35,773
32,759
27,911

19,037
28,071
35,264
37,968
37,371
39,892
40,813
39,187
37,115
34,046
28,899

19,669
28,288
34,601
39,685
38,463
40,853
41,977
40,834
38,207
35,584
29,873

19,888
28,982
34,748
40,372
39,599
41,245
42,627
42,150
38,898
36,799
30,342

18,995
27,672
32,510
37,567
37,638
38,199
39,936
39,608
36,629
34,772
28,538

18,082
25,946
30,120
34,051
34,988
34,623
36,564
36,230
33,645
32,099
26,280

17,708
25,707
29,769
33,197
35,285
34,211
36,191
35,940
33,451
31,851
26,124

169.71
80.84
37.12
23.85
19.25
12.94
23.78
34.28
43.86
65.44
96.80

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.512

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
21,189
Food and non-alcoholic beverages
(EUR million)
3,876
Alcoholic beverages and tobacco (EUR
million)
1,296
Clothing and footwear (EUR million)
1,493
Housing (EUR million)
3,188
Household goods and services (EUR
million)
1,552
Health goods and medical services
(EUR million)
600
Transport (EUR million)
2,492
Communications (EUR million)
333
Leisure and recreation (EUR million)
1,776
Education (EUR million)
183
Hotels and catering (EUR million)
2,785
Miscellaneous goods and services
(EUR million)
1,616

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

27,836

58,483

62,365

65,696

71,207

77,621

84,820

84,891

75,021

73,073

244.86

4,264

6,077

6,108

6,197

6,496

7,113

7,675

8,170

7,954

7,444

92.04

1,827
2,013
4,373

3,622
3,436
11,419

3,631
3,240
12,633

3,511
3,178
13,301

3,720
3,586
14,293

3,925
3,800
15,495

4,261
4,060
17,539

4,146
3,849
19,059

3,763
3,639
16,335

3,750
3,809
15,483

189.37
155.14
385.67

1,953

4,104

4,347

4,482

4,710

5,292

5,748

5,107

4,561

4,599

196.30

840
3,121
531
2,153
366
4,037

1,824
6,579
1,546
4,228
632
8,516

2,141
6,944
1,842
4,405
731
9,004

2,285
7,636
2,220
4,923
684
9,237

2,485
8,680
2,511
5,283
819
9,886

2,661
9,733
2,813
5,623
1,080
10,469

2,770
10,699
2,868
6,186
1,118
11,469

3,220
10,433
2,690
5,957
1,036
11,168

2,812
8,676
2,225
5,461
941
10,040

2,579
8,893
2,082
5,079
928
10,037

329.92
256.86
525.26
185.96
406.91
260.40

2,357

6,498

7,341

8,042

8,739

9,617

10,428

10,058

8,614

8,390

419.21

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.513

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,133
784
348
34
79

1,265
788
478
53
128

1,743
1,017
726
61
228

1,788
1,038
750
65
239

1,834
1,064
770
62
253

1,925
1,108
817
66
269

2,015
1,161
854
76
281

2,102
1,200
901
78
302

2,083
1,170
913
83
312

1,978
1,077
900
80
303

1,934
1,040
895
82
313

70.77
32.56
156.77
142.65
293.24

172
108
64

178
110
67

81
51
30

87
55
33

86
56
30

90
55
35

94
56
37

100
61
39

141
95
46

265
188
77

304
214
90

76.52
97.74
40.51

13.2

12.3

4.4

4.6

4.5

4.4

4.4

4.6

6.3

11.8

13.6

2.91

12.1

12.3

4.8

5.0

5.0

4.7

4.6

4.9

7.5

14.8

17.1

40.76

15.5

12.3

4.0

4.2

3.8

4.1

4.2

4.2

4.8

7.9

9.1

-41.15

Source: International Labour Organisation/Euromonitor International

364

Euromonitor International 2011

Section 3 Country snapshots Ireland

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.514

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

129
535
200

114
491
235

446
192

448
189

450
188

454
185

462
184

477
184

491
183

501
184

508
185

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

% change
1990-2010

-5.06
-7.72

83
45
37

121
62
60

176
79
97

182
80
101

188
84
104

187
84
103

186
84
103

190
85
105

179
82
97

175
80
95

171
78
93

107.03
72.73
148.77

4.0

4.8

5.2

5.6

6.7

6.9

6.9

8.8

7.2

7.9

8.7

118.25

45,028
3,219
5,469

53,808
3,794
7,563

55,852
3,486
6,543

59,650
3,307
13,867

59,184
3,703
11,328

59,011
4,079
14,871

60,074
4,393
13,170

59,948
4,490
13,064

60,099
4,575
13,256

14,351
8,288

16,526
9,463

19,218
8,290

17,817
9,658

20,566
8,194

16,751
8,936

19,474
8,341

19,587
8,185

19,511
8,194

4,754
480
4,821
1,818

6,281
724
6,684
1,586

7,061
848
7,250
1,591

7,157
332
6,339
1,173

7,147
326
6,490
1,430

5,021
417
7,359
1,390

6,280
400
6,601
1,277

6,174
405
6,609
1,283

6,083
414
6,629
1,270

1,828

1,187

1,565

187

138

151

167

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.515

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (EUR
million)
3,528
3,881
Bread and cereals (EUR million)
378
584
Meat (EUR million)
1,185
1,215
Fish and seafood (EUR million)
85
102
Milk, cheese and eggs (EUR million)
550
531
Oils and fats (EUR million)
220
167
Fruit (EUR million)
114
131
Vegetables (EUR million)
587
657
Sugar and confectionery (EUR million)
214
254
Other foods (EUR million)
196
239

5,544
1,028
1,663
151
679
149
246
959
422
248

5,559
1,004
1,753
154
709
172
245
824
404
293

5,668
1,164
1,781
157
705
169
224
751
434
282

5,929
1,201
1,858
150
762
174
238
740
505
301

6,442
1,339
2,037
158
838
195
249
718
567
340

6,809
1,480
2,146
160
887
204
252
687
637
357

7,294
1,611
2,293
162
961
218
263
670
727
389

7,191
1,529
2,320
157
997
246
261
585
717
379

6,729
1,384
2,137
146
918
243
247
636
648
367

90.74
266.23
80.34
72.32
67.00
10.50
116.81
8.30
202.77
87.34

1,402.55
253.32
442.36
38.88

1,407.22
288.95
442.31
39.03

1,442.99
292.33
452.12
36.57

1,530.41
318.22
483.92
37.65

1,578.89
343.12
497.51
37.18

1,657.16
365.99
520.95
36.85

1,615.86
343.50
521.42
35.23

1,510.28
310.68
479.61
32.87

50.13
188.24
41.94
35.62

178.88
43.45
61.74
207.84

175.12
42.03
55.54
186.38

185.56
42.46
57.93
180.16

199.04
46.28
59.23
170.50

205.69
47.30
58.36
159.32

218.36
49.44
59.74
152.21

224.14
55.19
58.56
131.48

206.13
54.56
55.47
142.67

31.44
-13.03
70.65
-14.76

101.89
73.94

107.82
70.05

122.97
73.14

134.77
80.81

147.79
82.84

165.26
88.35

161.09
85.26

145.41
82.41

138.30
47.45

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,006.00
1,078.64
1,421.68
Bread and cereals (EUR per capita)
107.79
162.45
263.68
Meat (EUR per capita)
337.90
337.72
426.38
Fish and seafood (EUR per capita)
24.24
28.42
38.74
Milk, cheese and eggs (EUR per
capita)
156.83
147.68
174.06
Oils and fats (EUR per capita)
62.73
46.53
38.22
Fruit (EUR per capita)
32.51
36.50
63.01
Vegetables (EUR per capita)
167.38
182.51
245.86
Sugar and confectionery (EUR per
capita)
61.02
70.50
108.21
Other foods (EUR per capita)
55.89
66.32
63.53
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
2,544
Catering consumer expenditure (EUR
per capita)
725.41

3,661

7,723

8,128

8,313

8,942

9,407

10,281

10,040

9,049

9,040

255.36

1,017.62

1,980.28

2,050.72

2,063.93

2,176.14

2,234.95

2,383.98

2,281.11

2,033.40

2,028.92

179.69

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Drinking

Table: 3.516

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
512
669
1,580
Beer (EUR million)
356
432
879
Spirits (EUR million)
89
132
371
Wine (EUR million)
68
105
331

1,574
891
342
340

1,642
911
355
377

1,749
974
391
383

1,923
1,071
424
428

2,123
1,175
471
477

2,049
1,133
458
457

1,825
1,015
399
411

1,771
1,002
386
383

245.87
181.43
333.15
463.92

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
145.99
185.86
405.20
397.14
Beer (EUR per capita)
101.51
120.10
225.45
224.87
Spirits (EUR per capita)
25.38
36.78
95.04
86.39
Wine (EUR per capita)
19.39
29.26
84.97
85.88

407.78
226.16
88.06
93.56

425.61
237.10
95.23
93.27

456.82
254.43
100.72
101.68

492.33
272.52
109.20
110.61

465.56
257.50
104.14
103.92

410.14
228.18
89.75
92.44

397.43
224.85
86.52
86.06

172.22
121.50
240.91
343.84

549
135

530
113

567
116

671
138

866
167

875
164

764
179

714
154

105.18
30.16

414

417

451

533

697

711

585

561

144.12

131.59

137.94

159.47

200.74

198.90

171.64

160.25

61.49

28.02

28.23

32.85

38.83

37.31

40.16

34.47

2.44

103.57

109.72

126.62

161.68

161.60

131.48

126.01

92.13

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
348
383
533
Coffee, tea and cocoa (EUR million)
118
104
108
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
230
279
425

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
99.23
106.44
136.62
138.48
Coffee, tea and cocoa (EUR per
capita)
33.65
28.98
27.63
34.05
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 65.58
77.46
108.98
104.43
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.517

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
784
Tobacco consumer expenditure (EUR
per capita)
223.55

1,158

2,040

2,058

1,868

1,971

2,003

2,137

2,096

1,937

1,979

152.47

321.84

523.22

519.10

463.82

479.61

475.77

495.62

476.32

435.26

444.23

98.71

22.5
22.5
22.5

22.3
22.5
22.1

20.1
20.1
20.1

20.1
20.1
20.1

20.1
20.3
20.0

19.7
19.8
19.6

19.5
19.5
19.4

18.8
18.9
18.8

18.5
18.5
18.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.518

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
379
Personal care consumer expenditure
(EUR per capita)
108.07

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

680

1,818

2,114

2,191

2,255

2,610

3,001

2,947

2,515

2,296

505.73

188.92

466.15

533.33

543.88

548.82

620.13

695.90

669.50

565.17

515.22

376.74

625
73
71
118
66
75

661
75
76
124
72
80

698
79
80
131
79
85

737
84
85
134
88
91

779
89
89
138
96
97

805
92
87
141
105
102

808
93
83
141
107
103

164.00
18.74
18.84
30.70
17.94
19.85

169.79
19.19
19.53
31.86
19.16
20.67

175.08
19.86
20.20
31.87
20.82
21.67

180.57
20.61
20.53
32.01
22.37
22.60

182.98
20.98
19.71
31.97
23.91
23.09

181.66
20.85
18.62
31.61
24.04
23.15

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
581
Colour cosmetics (EUR million)
71
Fragrances (EUR million)
66
Hair care (EUR million)
111
Mens grooming (EUR million)
57
Skin care (EUR million)
69

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
148.92
157.80
Colour cosmetics (EUR per capita)
18.08
18.51
Fragrances (EUR per capita)
16.90
17.99
Hair care (EUR per capita)
28.49
29.86
Mens grooming (EUR per capita)
14.57
16.60
Skin care (EUR per capita)
17.60
18.90
Source: National statistical offices/OECD/Eurostat/Euromonitor International

366

Euromonitor International 2011

Section 3 Country snapshots Ireland

Fashion

Table: 3.519

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
1,196
1,627
2,899
Clothing materials (EUR million)
27
37
66
Garments (EUR million)
911
1,239
2,208
Other clothing (EUR million)
239
326
580
Clothing, cleaning, repair and hire
(EUR million)
18
25
44
Footwear (EUR million)
297
387
538

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

2,726
62
2,078
545

2,671
61
2,035
534

3,031
70
2,310
606

3,131
72
2,386
626

3,366
77
2,566
673

3,217
74
2,451
644

2,941
67
2,240
588

3,101
71
2,363
620

159.31
163.71
159.37
159.61

41
514

40
507

46
555

47
669

52
693

49
632

45
698

47
707

159.94
138.02

663.21
15.26
505.35
132.59

737.57
16.94
562.08
147.51

743.86
17.03
566.89
148.68

780.62
17.89
594.94
156.03

730.84
16.71
556.89
146.26

660.97
15.03
503.47
132.15

696.02
15.98
530.29
139.25

104.09
107.55
104.14
104.33

10.01
125.84

11.29
135.00

11.27
158.99

12.00
160.74

11.22
143.51

10.10
156.83

10.50
158.65

104.59
87.34

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
341.04
452.24
743.25
687.81
Clothing materials (EUR per capita)
7.70
10.31
17.04
15.75
Garments (EUR per capita)
259.77
344.41
566.09
524.18
Other clothing (EUR per capita)
68.15
90.56
148.75
137.46
Clothing, cleaning, repair and hire
(EUR per capita)
5.13
6.97
11.36
10.42
Footwear (EUR per capita)
84.69
107.56
137.91
129.58
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.520

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

809.80

1,252.00

2,242.00

2,872.79

3,416.50

3,574.32

3,740.26

4,556.32

5,275.00

5,700.17

6,190.15

664.41

71.7

72.7

76.4

76.4

77.0

76.6

76.3

76.8

76.9

76.9

76.9

7.26

28.3

27.3

23.6

23.6

23.0

23.4

23.7

23.2

23.1

23.1

23.1

-18.43

Healthy life expectancy at birth

Total population (years)
75
Males (years)
72
Females (years)
77

76
73
79

78
75
81

78
76
81

79
76
81

79
77
82

80
77
82

80
77
82

80
78
82

80
78
83

80
78
83

7.59
8.37
6.83

7.2

8.9

9.0

9.4

9.7

10.0

10.3

10.6

10.8

11.1

92.00

30.2

34.1

34.8

35.6

36.1

36.7

37.1

37.5

37.9

38.2

36.79

169
41

180
44

191
48

201
50

212
54

223
58

232
61

242
65

249
66

50
24
27

53
25
28

56
26
29

59
27
31

62
28
32

64
29
33

67
31
34

69
32
35

71
35
36

31

35

39

43

48

54

57

59

61

45.40
11.18

47.31
11.89

48.94
12.28

50.31
12.81

51.61
13.41

52.81
13.86

54.30
14.52

55.97
14.78

13.46
6.20
7.07

13.80
6.37
7.28

14.27
6.47
7.45

14.63
6.60
7.59

14.83
6.80
7.72

15.13
6.98
7.83

15.49
7.23
7.90

15.90
7.87
8.02

8.78

9.56

10.37

11.42

12.41

12.97

13.32

13.66

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
27.9

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
43.35
Analgesics (EUR per capita)
10.45
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
12.86
Digestive Remedies (EUR per capita)
6.04
Medicated Skin Care (EUR per capita)
6.89
Vitamins and Dietary Supplements
(EUR per capita)
8.06
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.521

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

472
88

545
277

549
324

604
388

665
475

692
556

683
648

641
704

608
764

585
824

65.57
9,150.68

10

17

10

13

17

26

23

39

29

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
241
376
794
Hotels and other accommodation
consumer expenditure (EUR per capita) 68.72
104.49
203.50

875

924

944

1,061

1,188

1,128

991

998

314.04

220.80

229.41

229.74

252.03

275.58

256.36

222.79

223.94

225.87

1990
Satellite TV and Cable TV households
Cable TV households (000)
353
Satellite TV households (000)
9
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

www.euromonitor.com

367

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.522

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

0.6

2.9

7.4

13.1

30.7

42.9

53.7

61.8

CD player and DVD player/recorder households

CD player households (% of
households)
10.5
36.8
DVD player/recorder households (% of
households)
0.0

40.9

41.5

42.1

41.1

40.7

40.5

39.8

39.5

39.1

20.8

34.8

42.7

58.9

67.6

75.0

80.7

84.7

87.3

% change
1990-2010

272.23

Video game console households

Video game console households (% of
households)
4.6

8.1

13.4

14.2

14.3

14.3

14.1

14.1

14.0

14.0

13.9

203.18

Mobile telephone households

Mobile telephone households (% of
households)

7.1

72.7

78.2

84.3

89.0

90.0

91.1

92.2

93.4

94.5

154,003.04

40

1,019

1,379

1,518

1,742

2,341

2,637

2,899

3,043

3,129

0.1

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.523

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

62.8

65.9

78.3

79.3

80.1

80.5

80.3

80.5

80.9

81.3

81.6

29.93

776

1,394

1,573

1,654

1,752

1,935

2,228

2,335

1,981

1,901

254.67

174

113

125

130

156

179

216

243

304

261

40.54

132

443

510

525

578

646

750

800

649

600

1,032.30

166

482

535

603

609

674

782

809

520

554

1,189.18

303

357

404

395

407

436

479

484

507

485

91.77

396.88

410.53

426.34

459.70

516.57

530.57

445.14

426.65

179.15

31.51

32.27

38.04

42.44

50.13

55.16

68.21

58.67

10.61

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
536
Rail travel consumer expenditure
(EUR million)
186
Buses, coaches and taxis consumer
expenditure (EUR million)
53
Air travel consumer expenditure (EUR
million)
43
Other travel consumer expenditure
(EUR million)
253

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
152.84
215.67
357.42
Rail travel consumer expenditure
(EUR per capita)
53.04
48.48
28.92
Buses, coaches and taxis consumer
expenditure (EUR per capita)
15.11
36.78
113.63
Air travel consumer expenditure (EUR
per capita)
12.26
46.26
123.70
Other travel consumer expenditure
(EUR per capita)
72.14
84.15
91.42

128.57

130.34

140.64

153.47

173.92

181.74

145.84

134.68

791.19

134.92

149.60

148.25

160.19

181.45

183.80

116.89

124.41

914.66

101.89

98.07

99.16

103.59

111.08

109.87

113.98

108.89

50.94

Source: Euromonitor International from national statistics

Money

Table: 3.524

1990
Annual savings and savings ratio
Annual savings (EUR million)
5,770
Savings ratio (% of disposable
income)
21.7

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7,520

6,608

7,007

7,136

7,647

8,116

8,176

8,983

7,817

7,740

34.15

21.5

10.1

10.0

9.8

9.6

9.4

8.7

9.4

9.2

9.3

-57.06

55,089

79,540

109,222

137,990

170,031

207,209

233,684

174,844

119,179

44,456

67,000

95,688

122,927

154,690

191,302

217,485

158,444

103,228

10,633

12,540

13,534

15,063

15,341

15,907

16,199

16,400

15,951

1,044

1,079

1,293

1,273

1,622

2,500

2,923

3,095

3,252

1,870

1,993

2,002

2,028

2,163

2,303

2,381

2,549

2,671

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

368

Euromonitor International 2011

Section 3 Country snapshots Israel

Israel

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.525

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

303
593
371
630
403
689
856
843
456

345
659
431
709
499
853
974
1,111
565

410
760
467
791
549
984
1,160
1,407
690

417
776
474
796
556
989
1,195
1,444
701

425
792
482
800
563
994
1,228
1,482
712

432
808
490
807
568
1,002
1,258
1,518
723

433
825
499
815
572
1,011
1,290
1,549
734

431
840
511
824
574
1,019
1,321
1,569
748

429
852
523
835
577
1,029
1,350
1,581
767

428
860
535
847
580
1,038
1,375
1,596
788

427
866
546
861
585
1,045
1,399
1,620
808

% change
1990-2010
40.54
46.03
47.16
36.67
45.23
51.71
63.39
92.11
77.13

Source: National statistical offices/Euromonitor International

People

Table: 3.526

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
4,660
0-14 yrs (000)
1,458
15-64 yrs (000)
2,779
65+ yrs (000)
423

5,545
1,639
3,378
529

6,570
1,865
4,058
647

6,690
1,897
4,131
662

6,809
1,930
4,203
676

6,930
1,964
4,279
687

7,052
1,996
4,360
697

7,171
2,024
4,443
704

7,288
2,049
4,529
710

7,403
2,073
4,613
717

7,518
2,095
4,692
731

61.32
43.66
68.87
72.61

Male population by age at January 1st

Male population by age at January
1st (000)
2,321
0-14 yrs (000)
748
15-64 yrs (000)
1,382
65+ yrs (000)
191

2,746
841
1,678
227

3,241
956
2,010
275

3,302
973
2,047
282

3,362
990
2,084
288

3,423
1,007
2,123
293

3,485
1,023
2,164
298

3,545
1,038
2,207
301

3,605
1,051
2,251
303

3,664
1,063
2,293
307

3,723
1,074
2,334
314

60.38
43.57
68.89
64.69

Female population by age at January 1st

Female population by age at January
1st (000)
2,339
0-14 yrs (000)
710
15-64 yrs (000)
1,397
65+ yrs (000)
233

2,798
798
1,699
301

3,329
909
2,048
372

3,388
924
2,083
380

3,447
940
2,119
388

3,507
957
2,156
394

3,567
972
2,196
399

3,625
986
2,236
403

3,683
998
2,278
406

3,739
1,010
2,319
410

3,795
1,020
2,358
417

62.25
43.76
68.84
79.11

Ethnic groups
Jewish (000)
Arab (000)
Others (000)

3,803
824
33

4,495
972
78

5,060
1,246
265

5,130
1,283
277

5,202
1,321
286

5,276
1,359
296

5,353
1,395
305

5,425
1,432
314

5,496
1,468
324

5,567
1,504
333

5,636
1,539
343

48.21
86.75
929.25

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,975
108
220
2,358

2,335
161
267
2,782

2,717
279
302
3,272

2,760
297
305
3,328

2,806
314
308
3,382

2,851
331
311
3,438

2,896
348
314
3,495

2,940
364
317
3,549

2,983
381
320
3,604

3,026
397
322
3,658

3,070
413
325
3,709

55.48
283.82
47.87
57.31

6
2

6
2

6
2

5
2

5
2

5
2

5
2

5
2

5
2

-30.00
16.17

27

28

28

28

28

28

28

28

28

6.45

24

24

24

24

24

25

25

25

25

6.55

6,132
557

6,246
563

6,359
571

6,475
577

6,588
583

6,699
589

6,809
594

6,918
600

64.04
35.44

309

315

320

326

331

337

342

347

61.32

690,113
362,751
271,993
216,928
193,345
177,238
181,400
169,766
167,347
142,129

701,335
366,988
271,299
219,944
197,872
180,252
183,151
171,782
167,757
143,899

713,533
372,155
270,271
222,293
201,668
183,316
184,553
173,647
168,287
145,834

727,076
378,289
269,009
224,109
204,834
186,500
185,689
175,452
169,011
147,993

741,359
384,910
267,251
225,227
207,198
189,623
186,393
177,058
169,773
150,238

756,800
392,000
265,100
225,800
208,900
192,700
186,800
178,500
170,500
152,600

770,770
398,421
263,542
226,984
211,261
195,739
187,572
180,096
171,256
154,795

784,887
404,942
261,901
227,974
213,371
198,736
188,234
181,631
172,027
157,006

50.72
24.20
12.83
77.47
137.06
53.36
50.42
51.86
17.87
40.87

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
23
24

Urban and rural population, and population density

Urban population (000)
4,218
5,048
6,019
Rural population (000)
443
497
551
Population density (persons per sq
km)
215
256
304
Population of major cities
Jerusalem (Number)
Tel Aviv-Yafo (Number)
Haifa (Number)
Rishon LeZion (Number)
Ashdod (Number)
Petah Tiqwa (Number)
Beer Sheva (Number)
Netanya (Number)
Holon (Number)
Bene Beraq (Number)

520,750
326,034
232,124
128,458
90,007
129,585
125,140
119,606
145,941
111,453

617,042
348,245
255,914
163,245
125,820
149,471
149,404
143,446
163,082
129,661

679,756
359,535
272,347
213,193
188,061
174,269
179,284
167,565
167,045
140,516

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

369

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.527

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,226
1,507
Over US$5,000 (000)
1,192
1,471
Over US$15,000 (000)
934
1,223
Over US$35,000 (000)
355
607
Over US$55,000 (000)
126
270

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,870
1,811
1,457
687
306

1,899
1,849
1,527
757
338

1,947
1,890
1,576
844
404

1,986
1,931
1,620
876
427

2,024
1,976
1,683
941
473

2,065
2,025
1,789
1,143
645

2,104
2,072
1,890
1,351
866

2,142
2,105
1,894
1,299
796

2,181
2,149
1,968
1,428
932

77.88
80.31
110.73
301.85
640.08

Households by number of persons

1 person (000)
189
2 persons (000)
259
3 persons (000)
166
4 persons (000)
220
5 persons (000)
196
6+ persons (000)
198

240
318
223
275
226
226

330
427
305
331
243
236

331
436
304
341
249
240

340
450
321
343
256
240

336
471
338
348
261
235

359
475
334
345
261
253

370
491
339
346
263
259

387
501
340
344
264
271

400
512
343
344
266
279

415
523
344
344
267
289

119.56
102.10
107.88
56.38
36.14
46.43

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

189
162
693
102
81

240
220
828
126
94

330
329
922
171
121

331
334
932
174
130

340
344
946
180
141

336
354
960
187
152

359
366
970
195
137

370
374
977
199
149

387
377
982
201
160

400
385
985
206
168

415
393
992
209
174

119.56
142.57
43.12
105.11
114.10

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

841
91
750
317
69

1,066
127
938
358
86

1,290
220
1,070
477
106

1,333
244
1,090
460
108

1,394
273
1,121
444
111

1,409
296
1,113
467
113

1,440
311
1,129
472
115

1,478
339
1,139
473
117

1,510
366
1,144
477
119

1,540
393
1,147
483
122

1,568
419
1,149
491
124

86.38
359.70
53.17
54.82
80.09

Household running costs

Household running costs (NIS million)
Electricity (NIS million)
Gas (NIS million)
Solid Fuels (NIS million)
Liquid Fuels (NIS million)

2,453
1,351
596
43
463

7,451
4,381
1,853
71
1,147

15,766
8,962
4,059
197
2,547

17,874
10,214
4,550
233
2,877

19,708
11,280
5,005
257
3,166

22,248
12,739
5,641
291
3,577

24,866
14,259
6,296
321
3,990

27,133
15,533
6,867
358
4,374

29,214
16,683
7,420
394
4,716

30,457
17,360
7,747
416
4,934

32,757
18,649
8,341
450
5,317

1,235.53
1,280.00
1,300.45
951.15
1,048.49

86.1
14.3
13.4
4.6
11.4
99.1
91.0
12.7
47.8
87.1

90.4
22.5
14.9
29.5
25.2
99.5
95.0
20.5
55.2
90.3

93.0
29.9
18.0
72.2
53.8
99.9
90.9
32.0
65.9
93.9

93.4
31.1
18.7
74.8
54.6
99.8
88.6
33.9
65.3
94.3

93.8
31.8
17.8
76.4
59.2
99.9
86.8
35.1
66.1
94.7

94.1
32.5
18.4
79.5
62.5
99.6
85.1
36.5
66.8
94.2

94.4
33.1
18.5
82.0
65.8
99.4
85.1
37.7
66.3
94.9

94.7
33.3
18.7
83.3
68.9
99.6
84.3
38.7
66.6
94.6

95.0
33.5
18.8
84.6
71.6
99.6
83.5
39.8
67.0
94.6

95.3
33.8
19.0
85.9
74.1
99.6
82.8
40.6
67.4
94.8

95.5
34.2
19.1
87.2
76.4
99.7
82.1
41.5
67.8
95.0

10.99
139.02
42.86
1,795.24
567.05
0.58
-9.79
226.21
41.91
9.07

905
308
214
230
103
30
20

917
313
218
232
104
30
20

931
319
222
235
105
31
20

956
330
231
237
106
31
21

995
345
256
238
102
32
22

1,032
359
274
240
103
33
23

1,084
374
290
257
104
35
24

1,109
385
301
258
104
37
24

1,137
397
311
261
105
38
25

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

370

Euromonitor International 2011

Section 3 Country snapshots Israel

Income

Table: 3.528

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (NIS
per capita)
19,698.56
37,313.45
Gross income (annual, constant) (NIS
per capita)
37,567.71
46,338.32
Disposable income (annual, current)
(NIS per capita)
15,273.45
29,079.11
Disposable income (annual, constant)
(NIS per capita)
29,128.44
36,112.37

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

58,644.60

58,360.18

61,205.85

63,141.96

66,182.09

70,565.24

74,830.50

76,379.98

80,306.57

307.68

59,358.04

59,709.67

63,994.58

66,312.58

69,262.65

74,696.43

76,971.58

77,251.28

80,306.57

113.76

45,918.95

45,596.71

47,806.52

49,356.52

51,807.33

55,238.46

58,654.09

59,868.61

62,946.37

312.13

46,477.57

46,651.07

49,984.74

51,834.92

54,218.79

58,472.35

60,332.32

60,551.56

62,946.37

116.10

Gross income (annual, current) by age

Aged 15-19 (NIS)
22,596
Aged 20-24 (NIS)
30,811
Aged 25-29 (NIS)
38,046
Aged 30-34 (NIS)
42,354
Aged 35-39 (NIS)
42,908
Aged 40-44 (NIS)
39,931
Aged 45-49 (NIS)
34,243
Aged 50-54 (NIS)
26,659
Aged 55-59 (NIS)
19,068
Aged 60-64 (NIS)
12,599
Aged 65+ (NIS)
5,850

37,355
51,154
64,374
73,330
75,937
72,045
62,992
50,672
37,083
25,538
12,607

56,103
77,776
99,113
114,423
119,898
114,524
100,156
80,339
59,667
39,157
18,299

53,832
75,425
97,447
113,514
119,842
115,214
101,600
82,472
61,808
41,404
19,827

55,317
77,451
100,340
117,200
124,087
119,863
106,304
86,917
65,587
45,073
21,978

55,520
77,974
101,673
119,659
127,513
124,139
111,057
91,861
70,270
50,038
24,909

56,448
79,397
103,885
123,165
132,429
130,139
117,807
99,274
77,651
57,550
29,499

60,502
84,485
109,850
130,340
140,112
137,852
124,965
106,041
83,656
62,915
32,053

66,777
91,827
117,894
138,868
148,366
145,194
130,803
110,639
86,964
64,890
32,333

66,693
92,018
118,661
140,581
151,223
148,927
135,240
115,621
92,021
69,382
35,528

72,473
98,256
125,056
146,871
157,596
154,914
140,639
120,496
96,348
72,884
38,037

220.73
218.89
228.70
246.77
267.29
287.96
310.71
351.99
405.29
478.48
550.15

Gross income (annual, constant) by age

Aged 15-19 (NIS)
69,520
Aged 20-24 (NIS)
94,794
Aged 25-29 (NIS)
117,051
Aged 30-34 (NIS)
130,305
Aged 35-39 (NIS)
132,009
Aged 40-44 (NIS)
122,849
Aged 45-49 (NIS)
105,351
Aged 50-54 (NIS)
82,018
Aged 55-59 (NIS)
58,664
Aged 60-64 (NIS)
38,762
Aged 65+ (NIS)
17,999

62,896
86,129
108,388
123,469
127,858
121,304
106,062
85,319
62,438
42,998
21,227

64,977
90,079
114,791
132,523
138,864
132,640
115,999
93,048
69,105
45,351
21,193

61,895
86,721
112,042
130,516
137,792
132,471
116,817
94,824
71,066
47,605
22,797

63,858
89,410
115,833
135,296
143,247
138,370
122,718
100,337
75,714
52,032
25,372

63,253
88,834
115,834
136,325
145,273
141,429
126,525
104,656
80,057
57,007
28,379

62,973
88,575
115,894
137,403
147,738
145,182
131,426
110,750
86,628
64,202
32,909

67,145
93,761
121,912
144,652
155,497
152,989
138,687
117,685
92,842
69,824
35,573

70,857
97,437
125,096
147,352
157,431
154,065
138,794
117,399
92,278
68,855
34,308

68,496
94,505
121,868
144,380
155,310
152,951
138,895
118,746
94,508
71,257
36,489

72,473
98,256
125,056
146,871
157,596
154,914
140,639
120,496
96,348
72,884
38,037

4.25
3.65
6.84
12.71
19.38
26.10
33.50
46.91
64.24
88.03
111.32

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.529

1990
Consumer expenditure by category
Consumer expenditure by category
(NIS million)
64,112
Food and non-alcoholic beverages
(NIS million)
15,647
Alcoholic beverages and tobacco (NIS
million)
942
Clothing and footwear (NIS million)
3,335
Housing (NIS million)
15,451
Household goods and services (NIS
million)
4,335
Health goods and medical services
(NIS million)
502
Transport (NIS million)
1,876
Communications (NIS million)
1,257
Leisure and recreation (NIS million)
3,719
Education (NIS million)
2,309
Hotels and catering (NIS million)
3,370
Miscellaneous goods and services
(NIS million)
11,370

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

161,206

293,715

294,515

312,370

329,651

353,853

382,980

413,033

429,550

458,606

615.32

29,886

50,188

52,500

53,935

56,984

63,430

68,286

73,402

75,921

80,515

414.58

2,323
8,960
40,511

4,456
10,327
83,967

4,665
10,297
83,134

4,912
10,736
85,555

5,235
11,476
89,843

5,899
13,155
97,369

6,356
13,884
105,563

6,868
14,729
113,555

7,144
15,044
118,340

7,611
15,777
126,735

708.17
373.13
720.26

10,368

16,610

16,628

18,446

18,885

19,655

21,055

22,711

23,533

25,021

477.16

1,498
6,979
3,619
10,866
8,198
9,000

4,062
8,321
7,387
20,709
15,522
15,008

3,873
8,496
7,215
20,390
16,520
13,931

4,094
10,830
8,164
21,191
19,355
15,419

4,366
12,826
8,479
22,461
20,577
15,856

5,005
12,996
8,953
23,482
21,932
16,465

5,547
14,057
9,713
25,599
23,882
17,832

6,091
15,275
10,562
27,841
26,095
19,216

6,401
16,119
10,984
29,049
27,348
19,924

6,926
17,197
11,735
31,079
29,605
21,276

1,280.87
816.53
833.77
735.70
1,182.19
531.27

28,997

57,158

56,865

59,733

62,663

65,513

71,206

76,688

79,742

85,128

648.68

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.530

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,490
897
593
86
247

1,916
1,094
821
89
275

2,286
1,240
1,046
115
352

2,333
1,260
1,073
123
364

2,402
1,301
1,101
136
371

2,494
1,340
1,154
135
392

2,573
1,383
1,189
143
406

2,682
1,441
1,241
153
419

2,777
1,489
1,287
159
430

2,796
1,495
1,301
163
443

2,893
1,549
1,344
168
453

94.22
72.73
126.72
96.17
83.90

159
82
77

173
90
83

263
139
124

281
143
137

277
136
141

246
125
121

237
119
118

212
105
107

180
90
90

228
116
112

210
107
102

31.44
29.99
32.98

9.7

8.3

10.3

10.7

10.3

9.0

8.4

7.3

6.1

7.5

6.8

-30.14

8.4

7.6

10.1

10.2

9.5

8.5

7.9

6.8

5.7

7.2

6.5

-23.14

11.5

9.1

10.6

11.3

11.3

9.5

9.0

7.9

6.5

7.9

7.1

-38.42

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

371

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.531

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

323
707
300

315
619
534

385
760
606

412
770
603

429
775
607

361
785
610

362
803
613

394
826
616

403
840
615

408
857
622

412
865
631

5
15

5
15

5
15

5
15

5
15

5
15

5
15

5
15

5
15

300
130
169

301
134
168

301
133
168

311
137
174

310
139
171

327
144
183

325
144
181

328
147
181

332
149
183

42,418
6,934
5,569

45,168
7,309
5,581

47,442
8,194
5,856

50,212
8,164
5,851

51,744
7,596
6,234

54,730
7,926
5,753

55,744
8,499
5,967

56,496
8,608
6,042

57,337
8,739
6,124

17,731
4,978

18,793
5,395

17,997
6,245

19,527
6,239

21,111
5,978

24,280
5,767

24,121
5,734

24,473
5,799

24,851
5,878

4,540
387
2,266

5,198
335
2,557

5,081
345
3,724

5,924
396
4,110

6,010
404
4,365

5,618
430
4,956

5,579
439
5,168
237

5,644
444
5,244
242

5,719
451
5,327
248

13

46

124
64
60

183
85
98

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010
27.44
22.37
110.50

166.83
132.50
203.23

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.532

1990
Food consumer expenditure by category
Food consumer expenditure (NIS
million)
14,205
Bread and cereals (NIS million)
2,618
Meat (NIS million)
2,840
Fish and seafood (NIS million)
567
Milk, cheese and eggs (NIS million)
2,624
Oils and fats (NIS million)
328
Fruit (NIS million)
1,553
Vegetables (NIS million)
2,171
Sugar and confectionery (NIS million)
637
Other foods (NIS million)
867

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

27,197
4,964
5,538
1,035
5,027
613
2,939
4,052
1,360
1,670

45,817
8,230
9,426
2,014
8,743
1,029
4,550
7,340
1,911
2,576

47,689
8,603
9,723
2,102
9,227
1,027
4,691
7,459
2,061
2,796

49,085
8,799
9,924
2,238
9,496
1,234
4,934
7,448
2,090
2,922

51,748
8,811
10,655
2,326
10,517
1,051
5,231
8,021
2,180
2,956

57,548
9,589
11,887
2,585
11,782
1,143
5,897
9,080
2,369
3,215

62,033
10,324
12,818
2,799
12,654
1,242
6,376
9,849
2,532
3,437

66,757
11,133
13,824
2,994
13,576
1,336
6,899
10,596
2,717
3,682

69,094
11,560
14,297
3,108
13,982
1,387
7,145
10,998
2,817
3,800

73,299
12,215
15,156
3,304
14,887
1,457
7,602
11,656
2,990
4,030

416.01
366.61
433.72
482.34
467.36
343.82
389.39
436.96
369.59
364.94

7,128.73
1,285.96
1,453.40
314.21

7,208.88
1,292.29
1,457.48
328.68

7,467.17
1,271.43
1,537.51
335.64

8,159.91
1,359.69
1,685.46
366.51

8,650.99
1,439.72
1,787.61
390.40

9,160.27
1,527.64
1,896.95
410.77

9,332.58
1,561.36
1,931.16
419.81

9,750.09
1,624.82
2,016.00
439.49

219.87
189.24
230.85
260.98

1,379.34
153.55
701.23
1,114.94

1,394.68
181.30
724.64
1,093.79

1,517.65
151.66
754.78
1,157.41

1,670.67
162.14
836.21
1,287.44

1,764.76
173.20
889.25
1,373.58

1,862.83
183.29
946.68
1,454.01

1,888.54
187.32
965.03
1,485.49

1,980.29
193.86
1,011.22
1,550.51

251.70
175.12
203.37
232.86

308.12
417.99

306.90
429.13

314.52
426.57

335.87
455.92

353.17
479.30

372.82
505.29

380.54
513.33

397.78
536.12

191.09
188.21

Food per capita consumer expenditure by category

Food consumer expenditure (NIS per
capita)
3,048.19
4,904.94
6,973.69
Bread and cereals (NIS per capita)
561.75
895.28
1,252.62
Meat (NIS per capita)
609.34
998.67
1,434.68
Fish and seafood (NIS per capita)
121.75
186.59
306.47
Milk, cheese and eggs (NIS per
capita)
563.06
906.67
1,330.78
Oils and fats (NIS per capita)
70.46
110.55
156.55
Fruit (NIS per capita)
333.33
530.02
692.49
Vegetables (NIS per capita)
465.82
730.81
1,117.14
Sugar and confectionery (NIS per
capita)
136.65
245.18
290.81
Other foods (NIS per capita)
186.02
301.18
392.15
Catering consumer expenditure
Catering consumer expenditure (NIS
million)
2,260
Catering consumer expenditure (NIS
per capita)
484.87

5,192

9,413

8,532

9,438

9,698

10,061

10,923

11,804

12,235

13,042

477.20

936.30

1,432.79

1,275.36

1,386.09

1,399.35

1,426.53

1,523.30

1,619.77

1,652.56

1,734.86

257.80

Source: National statistical offices/OECD/Eurostat/Euromonitor International

372

Euromonitor International 2011

Section 3 Country snapshots Israel

Drinking

Table: 3.533

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (NIS million)
224
573
1,164
Beer (NIS million)
63
167
339
Spirits (NIS million)
75
169
324
Wine (NIS million)
86
237
501

1,230
360
339
530

1,056
309
238
509

1,405
407
381
616

1,597
450
441
706

1,721
482
478
760

1,857
518
520
819

1,935
537
545
853

2,056
566
579
911

816.52
792.94
669.65
962.92

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (NIS per capita)
48.14
103.41
177.20
183.81
Beer (NIS per capita)
13.61
30.12
51.61
53.82
Spirits (NIS per capita)
16.14
30.50
49.30
50.73
Wine (NIS per capita)
18.39
42.79
76.30
79.26

155.09
45.32
34.95
74.81

202.67
58.74
55.03
88.91

226.41
63.87
62.49
100.05

239.94
67.26
66.69
105.99

254.84
71.11
71.31
112.42

261.31
72.47
73.57
115.27

273.50
75.34
77.02
121.15

468.14
453.52
377.10
558.89

4,811
1,287

4,850
1,208

5,236
1,335

5,882
1,489

6,254
1,588

6,645
1,693

6,827
1,743

7,216
1,844

400.57
427.10

3,524

3,641

3,900

4,393

4,666

4,952

5,084

5,372

392.07

712.26

755.48

834.04

872.15

911.86

922.19

959.82

210.30

177.47

192.67

211.20

221.49

232.32

235.46

245.30

226.75

534.79

562.81

622.85

650.66

679.54

686.73

714.51

205.03

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NIS million)
1,441
2,689
4,371
Coffee, tea and cocoa (NIS million)
350
691
1,193
Mineral waters, soft drinks, fruit
and vegetable juices (NIS million)
1,092
1,998
3,178

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NIS per capita)
309.32
484.92
665.24
719.17
Coffee, tea and cocoa (NIS per
capita)
75.07
124.61
181.57
192.32
Mineral waters, soft drinks, fruit
and vegetable juices (NIS per capita) 234.25
360.30
483.67
526.84
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.534

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (NIS
million)
717
Tobacco consumer expenditure (NIS
per capita)
153.95

1,750

3,291

3,435

3,856

3,830

4,302

4,635

5,010

5,210

5,555

674.29

315.61

500.98

513.49

566.28

552.69

610.01

646.39

687.51

703.69

738.93

379.97

25.1
30.0
20.5

25.0
32.0
18.4

25.2
32.7
18.2

25.7
32.3
19.4

25.5
32.1
19.2

25.3
31.9
19.1

24.5
31.0
18.4

24.1
30.6
18.0

23.7
30.1
17.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.535

1990
Personal care consumer expenditure
Personal care consumer expenditure
(NIS million)
766
Personal care consumer expenditure
(NIS per capita)
164.45

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,734

4,912

4,871

5,128

5,639

6,013

6,483

6,902

7,036

7,432

869.84

493.14

747.61

728.20

753.13

813.73

852.56

904.11

947.08

950.33

988.64

501.19

3,237
361
566
667
179
356

3,400
380
605
699
186
371

3,581
403
647
733
203
388

3,741
422
685
763
217
404

3,916
446
721
797
229
423

4,058
464
755
810
241
444

4,203
477
800
831
250
467

499.27
55.85
88.92
102.61
27.38
54.47

516.70
58.13
93.42
105.74
29.33
56.01

530.48
59.88
97.15
108.18
30.82
57.35

546.12
62.18
100.57
111.17
31.93
59.03

556.89
63.63
103.65
111.11
33.11
60.95

567.66
64.38
108.09
112.26
33.82
63.09

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (NIS million)
3,094
Colour cosmetics (NIS million)
345
Fragrances (NIS million)
533
Hair care (NIS million)
641
Mens grooming (NIS million)
158
Skin care (NIS million)
342

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (NIS per capita)
470.93
483.89
Colour cosmetics (NIS per capita)
52.51
53.90
Fragrances (NIS per capita)
81.19
84.64
Hair care (NIS per capita)
97.51
99.76
Mens grooming (NIS per capita)
24.02
26.79
Skin care (NIS per capita)
52.00
53.17
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

373

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.536

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (NIS million)
2,697
7,194
8,272
Clothing materials (NIS million)
171
299
164
Garments (NIS million)
2,422
6,603
7,776
Other clothing (NIS million)
60
164
191
Clothing, cleaning, repair and hire
(NIS million)
45
128
141
Footwear (NIS million)
637
1,766
2,055

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

8,074
165
7,582
184

8,148
167
7,671
175

8,755
183
8,218
196

9,777
204
9,180
218

10,261
204
9,645
227

10,835
208
10,194
239

11,054
206
10,408
243

11,575
213
10,899
254

329.12
24.92
350.10
325.16

143
2,223

134
2,588

157
2,720

176
3,378

185
3,623

194
3,893

197
3,989

208
4,203

359.12
559.39

1,196.62
24.58
1,126.66
25.63

1,263.38
26.44
1,185.88
28.34

1,386.34
28.87
1,301.61
30.86

1,431.03
28.50
1,345.04
31.73

1,486.80
28.57
1,398.80
32.83

1,493.13
27.86
1,405.81
32.83

1,539.64
28.37
1,449.82
33.74

166.00
-22.56
179.01
163.55

19.74
380.11

22.71
392.53

25.01
478.93

25.76
505.26

26.61
534.22

26.63
538.84

27.71
559.04

184.61
308.74

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (NIS per capita)
578.80
1,297.38
1,259.05
1,206.90
Clothing materials (NIS per capita)
36.63
53.84
25.01
24.62
Garments (NIS per capita)
519.63
1,190.84
1,183.51
1,133.33
Other clothing (NIS per capita)
12.80
29.56
29.02
27.53
Clothing, cleaning, repair and hire
(NIS per capita)
9.74
23.14
21.51
21.42
Footwear (NIS per capita)
136.77
318.52
312.78
332.35
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.537

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

938.40

1,359.00

1,430.00

1,466.00

1,517.00

1,596.00

1,675.00

1,893.00

2,266.00

2,505.29

2,712.86

189.09

58.6

67.6

62.3

61.4

59.9

58.0

56.0

55.9

57.2

56.6

56.2

-4.01

41.4

32.4

37.7

38.6

40.1

42.0

44.0

44.1

42.8

43.4

43.8

5.66

Healthy life expectancy at birth

Total population (years)
77
Males (years)
75
Females (years)
78

77
76
80

79
78
82

80
78
82

80
78
82

80
78
82

80
79
82

81
79
83

81
79
83

81
79
83

81
79
83

6.14
6.08
6.23

16.3

17.8

18.1

18.4

18.7

19.0

19.4

19.7

20.0

20.4

31.65

36.1

36.8

36.9

37.0

37.1

37.2

37.3

37.4

37.5

37.6

5.30

535
140

577
151

620
163

667
181

716
198

761
212

817
225

873
238

930
251

170
68
93

182
73
100

192
78
109

203
83
118

215
88
126

227
94
133

242
103
145

256
112
156

270
123
168

256

304

339

395

455

503

530

569

624

86.18
22.59

91.11
24.01

96.32
26.06

101.46
28.03

106.11
29.52

112.14
30.90

117.98
32.18

123.75
33.35

27.13
10.97
14.98

28.15
11.41
15.96

29.29
11.93
16.97

30.51
12.51
17.81

31.66
13.12
18.57

33.18
14.07
19.83

34.56
15.11
21.12

35.89
16.34
22.30

45.41

49.72

56.97

64.51

70.17

72.71

76.84

82.96

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
15.5
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
35.7

Consumer health (selected) retail sales by category

Consumer health retail sales (NIS
million)
Analgesics (NIS million)
Cough, Cold and Allergy (Hay Fever)
Remedies (NIS million)
Digestive Remedies (NIS million)
Medicated Skin Care (NIS million)
Vitamins and Dietary Supplements
(NIS million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (NIS
per capita)
81.41
Analgesics (NIS per capita)
21.34
Cough, Cold and Allergy (Hay Fever)
Remedies (NIS per capita)
25.91
Digestive Remedies (NIS per capita)
10.36
Medicated Skin Care (NIS per capita)
14.09
Vitamins and Dietary Supplements
(NIS per capita)
38.93
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.538

1990
Satellite TV and Cable TV households
Cable TV households (000)
633
Satellite TV households (000)
1

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

912
25

1,232
114

1,392
398

1,505
538

1,578
643

1,637
722

1,693
782

1,746
824

1,800
860

1,850
889

192.38
77,823.41

Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (NIS million)
504
946
Package holidays consumer
expenditure (NIS per capita)
108.21
170.64

2,379

2,451

2,417

2,940

2,593

2,842

3,126

3,289

3,445

583.07

362.16

366.42

354.93

424.24

367.71

396.41

428.95

444.22

458.19

323.43

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (NIS million)
1,111
3,808
5,594
Hotels and other accommodation
consumer expenditure (NIS per capita) 238.35
686.80
851.49

5,399

5,981

6,158

6,404

6,909

7,411

7,689

8,234

641.26

807.08

878.35

888.62

908.10

963.50

1,016.97

1,038.62

1,095.22

359.50

Source: Euromonitor International from Council of Europe

374

Euromonitor International 2011

Section 3 Country snapshots Israel

Consumer Technology

Table: 3.539

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

4.3

8.3

15.5

26.9

37.7

43.2

46.7

50.3

53.7

19.6

20.1

20.5

21.1

21.6

21.1

20.8

20.5

20.4

11.9

17.7

24.8

35.6

41.2

48.7

55.3

61.4

66.5

CD player and DVD player/recorder households

CD player households (% of
households)
10.1
16.1
DVD player/recorder households (% of
households)
0.2

% change
1990-2010

102.35

Video game console households

Video game console households (% of
households)
11.6

13.1

14.1

14.2

14.4

14.6

14.7

14.9

15.1

15.2

15.4

32.82

Mobile telephone households

Mobile telephone households (% of
households)

0.5

10.3

78.0

80.9

83.7

86.4

87.2

89.3

90.5

91.6

92.5

17,261.98

50

1,125

1,265

1,497

1,686

1,899

3,336

4,188

4,525

5,007

100,032.20

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.540

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

46.8

53.7

56.7

57.2

57.3

57.7

60.4

60.9

61.7

62.5

63.4

3,443

3,156

3,864

4,681

4,808

5,236

5,722

6,034

6,383

907.62

26

24

31

37

38

41

44

47

49

1,426.90

1,385

1,254

1,493

1,820

1,877

2,041

2,232

2,348

2,473

614.42

1,976

1,827

2,279

2,749

2,816

3,073

3,359

3,548

3,765

1,276.56

57

51

61

74

76

81

86

91

96

806.21

471.80

567.49

675.41

681.74

730.21

785.09

814.95

849.05

524.61

3.64

4.49

5.40

5.40

5.75

6.05

6.29

6.55

846.51

Transport services consumer expenditure

Transport services consumer
expenditure (NIS million)
633
2,524
Rail travel consumer expenditure
(NIS million)
3
19
Buses, coaches and taxis consumer
expenditure (NIS million)
346
1,198
Air travel consumer expenditure (NIS
million)
273
1,256
Other travel consumer expenditure
(NIS million)
11
51

Transport services per capita consumer expenditure

Transport services consumer
expenditure (NIS per capita)
135.93
455.23
524.06
Rail travel consumer expenditure
(NIS per capita)
0.69
3.51
3.89
Buses, coaches and taxis consumer
expenditure (NIS per capita)
74.29
216.01
210.79
Air travel consumer expenditure (NIS
per capita)
58.69
226.50
300.77
Other travel consumer expenditure
(NIS per capita)
2.27
9.21
8.61

35.36

187.47

219.31

262.61

266.20

284.60

306.31

317.14

328.99

342.86

273.07

334.70

396.66

399.32

428.54

460.90

479.29

500.78

753.31

7.63

8.99

10.74

10.82

11.32

11.83

12.23

12.73

461.75

Source: Euromonitor International from national statistics

Money

Table: 3.541

1990
Annual savings and savings ratio
Annual savings (NIS million)
7,528
Savings ratio (% of disposable
income)
10.6
Consumer lending by category
Consumer lending (total) (NIS
million)
Mortgages/housing share of total
consumer lending (NIS million)
Consumer credit share of total
consumer lending (NIS million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,746

7,640

10,390

13,561

14,723

15,550

17,230

18,741

17,555

18,308

143.20

2.3

2.5

3.4

4.2

4.3

4.3

4.4

4.4

4.0

3.9

-63.42

586,274

570,203

602,964

656,632

679,795

738,798

852,147

890,058

945,624

116,028

115,136

120,552

125,284

130,174

136,007

138,491

155,843

165,973

470,246

455,067

482,412

531,348

549,621

602,791

713,656

734,215

779,651

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

60

86

98

95

105

116

135

154

158

3,391

3,590

3,761

4,032

4,501

5,037

5,325

5,687

6,087

Source: National statistical offices/Euromonitor International

www.euromonitor.com

375

World Consumer Lifestyles Databook 2011

Italy

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.542

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,677
3,536
2,722
5,964
4,509
8,260
10,295
15,084
10,073

1,650
3,196
2,310
4,915
4,195
7,816
11,254
15,274
11,117

1,578
3,152
2,261
4,068
3,174
6,231
11,805
15,676
12,459

1,595
3,157
2,257
4,032
3,103
6,018
11,856
15,915
12,693

1,613
3,196
2,233
4,036
3,080
5,923
11,948
16,272
12,886

1,645
3,238
2,212
4,049
3,042
5,833
11,942
16,682
13,087

1,655
3,270
2,193
4,075
2,991
5,719
11,807
17,042
13,234

1,672
3,306
2,190
4,095
2,983
5,658
11,637
17,448
13,498

1,681
3,352
2,204
4,111
3,008
5,670
11,522
17,681
13,724

1,699
3,382
2,223
4,090
3,028
5,678
11,386
17,911
13,956

1,709
3,401
2,248
4,073
3,050
5,661
11,212
18,127
14,152

% change
1990-2010
1.88
-3.82
-17.41
-31.71
-32.36
-31.46
8.91
20.17
40.50

Source: National statistical offices/Euromonitor International

People

Table: 3.543

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
56,694
0-14 yrs (000)
9,522
15-64 yrs (000)
38,820
65+ yrs (000)
8,352

56,844
8,402
39,072
9,371

56,994
8,109
38,230
10,655

57,321
8,148
38,272
10,901

57,888
8,190
38,569
11,128

58,462
8,256
38,827
11,379

58,752
8,284
38,875
11,592

59,131
8,322
39,017
11,793

59,619
8,366
39,300
11,953

60,053
8,421
39,521
12,111

60,401
8,475
39,681
12,245

6.54
-11.00
2.22
46.62

Male population by age at January 1st

Male population by age at January
1st (000)
27,528
27,569
0-14 yrs (000)
4,872
4,305
15-64 yrs (000)
19,266
19,431
65+ yrs (000)
3,390
3,833

27,587
4,164
19,050
4,373

27,766
4,185
19,095
4,487

28,069
4,208
19,264
4,597

28,377
4,242
19,418
4,717

28,527
4,257
19,448
4,822

28,718
4,279
19,519
4,921

28,950
4,302
19,644
5,004

29,158
4,330
19,744
5,084

29,323
4,357
19,814
5,153

6.52
-10.58
2.84
52.01

Female population by age at January 1st

Female population by age at January
1st (000)
29,167
29,275
0-14 yrs (000)
4,650
4,097
15-64 yrs (000)
19,554
19,640
65+ yrs (000)
4,962
5,538

29,406
3,946
19,179
6,282

29,555
3,963
19,177
6,415

29,820
3,983
19,305
6,532

30,086
4,014
19,410
6,662

30,225
4,027
19,428
6,770

30,413
4,043
19,497
6,872

30,670
4,064
19,656
6,949

30,896
4,091
19,777
7,028

31,078
4,118
19,867
7,092

6.55
-11.44
1.60
42.93

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

29,006
688
4,452
22,848

29,178
722
4,485
22,936

29,486
761
4,548
23,092

29,783
802
4,616
23,260

29,934
836
4,654
23,328

30,150
873
4,703
23,405

30,404
910
4,762
23,544

30,647
946
4,812
23,648

30,833
981
4,858
23,729

8.03
195.97
15.01
0.56

5
1

5
1

5
1

4
1

4
1

4
1

4
1

4
1

4
1

-23.46
74.82

32

32

32

33

33

33

33

33

33

15.32

29

29

30

30

29

30

30

30

30

16.98

38,644
18,677

39,078
18,810

39,527
18,935

39,794
18,958

40,131
19,001

40,551
19,068

40,945
19,108

41,290
19,111

9.15
1.31

195

197

199

200

201

203

204

205

6.53

2,551,771
1,253,283
991,505
864,454
678,959
604,430
368,846
353,620
314,621
308,408

2,578,705
1,261,670
990,426
871,799
678,461
606,242
370,414
355,582
316,057
307,636

2,609,660
1,270,849
988,607
880,192
677,286
608,402
372,125
357,988
317,638
306,576

2,630,862
1,274,314
981,271
885,061
672,194
607,813
372,097
358,970
317,752
303,755

2,658,161
1,280,030
974,855
891,800
667,624
608,282
372,671
360,722
318,397
301,181

2,691,922
1,288,340
969,798
900,572
663,918
609,961
373,959
363,298
319,662
299,000

2,724,347
1,295,705
963,661
908,825
659,433
611,171
374,944
365,659
320,677
296,469

2,752,529
1,301,651
957,257
915,822
654,819
611,800
375,586
367,546
321,381
293,893

-1.49
-6.22
-11.13
-6.22
-6.25
-10.93
-8.17
-10.02
-6.91
-12.58

28,541
332
4,224
23,597

28,850
451
4,333
23,211

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
0
0
First marriage: average age of men
(years)
28
30
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
37,830
38,041
38,380
Rural population (000)
18,864
18,803
18,614
Population density (persons per sq
km)
193
193
194
Population of major cities
Rome (Number)
2,794,249
Milan (Number)
1,387,936
Naples (Number)
1,077,166
Turin (Number)
976,534
Palermo (Number)
698,502
Genoa (Number)
686,904
Bologna (Number)
409,012
Florence (Number)
408,453
Bari (Number)
345,224
Catania (Number)
336,190

2,676,312
1,310,704
1,041,411
913,294
700,064
648,562
388,931
382,169
331,303
325,051

2,540,048
1,250,977
995,861
861,913
681,497
605,538
368,971
353,644
314,658
310,130

Source: Euromonitor International from national statistics/UN

376

Euromonitor International 2011

Section 3 Country snapshots Italy

House and Home

Table: 3.544

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
19,674
20,815
Over US$5,000 (000)
19,289
20,591
Over US$15,000 (000)
16,121
18,512
Over US$35,000 (000)
7,585
11,097
Over US$55,000 (000)
3,179
5,574

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

22,005
21,746
18,937
9,616
4,302

22,355
22,199
20,352
12,551
6,398

22,811
22,693
21,245
14,376
7,957

23,265
23,144
21,699
14,857
8,318

23,611
23,541
22,367
15,382
8,432

23,885
23,832
22,919
17,005
10,134

24,126
24,082
23,328
18,167
11,496

24,345
24,289
23,332
17,206
10,201

24,547
24,487
23,468
17,053
9,933

24.77
26.95
45.58
124.82
212.40

Households by number of persons

1 person (000)
3,962
2 persons (000)
4,792
3 persons (000)
4,394
4 persons (000)
4,232
5 persons (000)
1,604
6+ persons (000)
705

4,710
5,463
4,485
4,159
1,457
547

5,574
6,006
4,726
4,129
1,230
346

5,773
6,166
4,760
4,136
1,199
325

6,006
6,364
4,806
4,155
1,174
308

6,239
6,563
4,851
4,173
1,150
291

6,445
6,735
4,867
4,168
1,122
274

6,629
6,892
4,861
4,149
1,095
261

6,798
7,036
4,848
4,125
1,070
248

6,954
7,172
4,832
4,101
1,048
238

7,100
7,302
4,812
4,075
1,029
230

79.20
52.38
9.53
-3.71
-35.83
-67.37

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

3,962
3,769
9,319
1,669
968

4,710
4,196
9,182
1,823
911

5,574
4,616
9,000
1,974
847

5,773
4,704
9,030
2,008
843

6,006
4,812
9,101
2,050
844

6,239
4,920
9,173
2,092
844

6,445
5,002
9,201
2,123
841

6,629
5,068
9,206
2,148
835

6,798
5,127
9,202
2,169
829

6,954
5,182
9,196
2,190
823

7,100
5,233
9,188
2,208
818

79.20
38.85
-1.40
32.30
-15.55

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

13,318
1,865
11,454
5,002
1,367

14,485
2,430
12,055
4,816
1,521

15,736
3,665
12,070
4,296
1,979

16,020
3,857
12,163
4,254
2,085

16,383
4,043
12,340
4,240
2,190

16,753
4,199
12,554
4,243
2,272

17,053
4,343
12,710
4,245
2,314

17,300
4,619
12,682
4,242
2,344

17,518
4,889
12,629
4,236
2,372

17,716
5,154
12,562
4,230
2,399

17,898
5,416
12,482
4,224
2,426

34.39
190.46
8.98
-15.56
77.48

Households by type of dwelling

Detached house (000)
3,740
Semi-detached and terraced house
(000)
1,975
Apartment (000)
13,972
Other (000)
0

3,549

3,274

3,284

3,313

3,345

3,364

3,376

3,386

3,396

3,405

-8.96

2,247
15,026
0

2,561
16,175
0

2,618
16,456
0

2,686
16,814
0

2,753
17,170
0

2,805
17,442
0

2,849
17,661
0

2,887
17,853
0

2,921
18,029
0

2,953
18,190
0

49.51
30.19
8.98

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

14,890
5,281
5,553
1,092
694

21,020
7,283
8,414
1,372
1,052

24,909
8,543
11,539
1,123
1,442

27,128
9,511
12,466
1,129
1,558

28,000
9,546
13,148
1,203
1,643

31,230
9,479
15,034
1,289
1,857

32,482
9,536
16,045
1,319
1,939

31,456
9,918
16,259
1,273
1,890

35,404
10,639
17,766
1,418
2,136

36,575
11,028
18,314
1,481
2,188

34,441
9,990
17,652
1,351
2,084

131.31
89.18
217.85
23.72
200.26

85.6
17.9
45.6
6.9
3.9
90.9
84.3
6.1
67.5
90.3

93.8
25.6
46.8
13.0
11.5
95.3
96.7
9.7
72.0
95.1

96.3
33.4
47.7
25.1
39.9
99.2
85.8
14.5
76.5
96.5

96.4
35.0
47.8
26.9
47.7
99.4
83.2
15.1
77.0
97.0

96.3
37.3
47.9
28.7
47.3
99.3
82.1
15.8
77.6
97.1

95.8
37.4
48.0
30.4
46.0
99.4
78.4
16.2
78.1
96.8

96.2
39.1
48.1
32.1
52.0
99.2
76.5
16.7
78.9
97.5

96.4
41.3
48.2
33.7
53.0
99.3
74.4
17.2
79.5
97.0

96.6
42.5
48.3
35.1
56.0
99.1
73.6
17.5
80.0
97.2

96.8
43.4
48.4
36.5
61.3
99.0
72.0
17.9
80.4
97.3

96.9
43.9
48.5
37.7
65.4
99.0
70.2
18.2
80.7
97.4

13.16
145.20
6.16
446.33
1,570.43
8.96
-16.67
201.09
19.47
7.89

59,310
28,960
13,000
7,300
6,900
1,710
1,440

59,480
29,000
13,000
7,360
6,950
1,750
1,420

59,800
29,200
13,000
7,400
6,990
1,800
1,410

59,892
29,250
12,980
7,430
7,012
1,820
1,400

59,855
29,300
12,960
7,400
6,975
1,830
1,390

60,520
29,990
12,955
7,390
6,965
1,832
1,388

60,497
29,980
12,950
7,388
6,961
1,833
1,385

60,475
29,970
12,945
7,386
6,959
1,835
1,380

60,453
29,961
12,940
7,385
6,954
1,837
1,376

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

www.euromonitor.com

377

World Consumer Lifestyles Databook 2011

Income

Table: 3.545

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
10,800.95
14,018.86
Gross income (annual, constant) (EUR
per capita)
18,098.33
18,434.00
Disposable income (annual, current)
(EUR per capita)
9,443.07
12,338.42
Disposable income (annual, constant)
(EUR per capita)
15,823.04
16,224.31

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

22,231.56

22,795.54

23,371.31

23,883.41

24,752.23

25,589.40

26,183.89

25,316.68

25,691.88

137.87

24,679.53

24,788.35

25,111.60

25,411.95

25,924.51

26,489.96

26,443.62

25,554.90

25,691.88

41.96

15,810.23

16,181.21

16,554.03

16,877.57

17,381.45

17,845.00

18,114.84

17,501.88

17,805.37

88.55

17,551.13

17,595.78

17,786.69

17,957.74

18,204.64

18,473.02

18,294.53

17,666.56

17,805.37

12.53

Gross income (annual, current) by age

Aged 15-19 (EUR)
10,206
Aged 20-24 (EUR)
12,304
Aged 25-29 (EUR)
13,346
Aged 30-34 (EUR)
14,191
Aged 35-39 (EUR)
15,315
Aged 40-44 (EUR)
16,334
Aged 45-49 (EUR)
16,638
Aged 50-54 (EUR)
15,804
Aged 55-59 (EUR)
14,080
Aged 60-64 (EUR)
12,687
Aged 65+ (EUR)
10,626

13,159
15,697
16,992
17,833
18,973
20,103
20,714
20,098
18,479
16,689
13,974

14,958
18,761
21,361
23,181
24,672
25,666
25,887
24,929
23,028
20,810
16,934

15,491
19,313
22,042
23,856
25,390
26,281
26,468
25,302
23,378
20,918
16,692

15,952
19,733
22,433
24,344
26,005
26,991
27,206
26,060
24,148
21,553
16,978

16,291
20,072
22,517
24,483
26,226
27,470
27,869
26,987
25,209
22,586
17,624

16,778
20,768
23,080
25,225
27,030
28,419
28,865
28,133
26,358
23,677
18,314

16,979
21,150
23,510
25,763
27,643
29,257
29,861
29,353
27,628
25,010
19,044

17,539
21,856
24,333
26,674
28,608
30,230
30,701
29,996
27,973
25,289
18,794

16,936
21,136
23,721
25,928
27,886
29,468
29,960
29,238
27,227
24,615
17,924

17,171
21,396
24,236
26,382
28,426
30,018
30,600
29,830
27,759
25,038
17,921

68.24
73.89
81.59
85.91
85.60
83.78
83.92
88.75
97.16
97.35
68.65

Gross income (annual, constant) by age

Aged 15-19 (EUR)
18,220
Aged 20-24 (EUR)
21,965
Aged 25-29 (EUR)
23,826
Aged 30-34 (EUR)
25,333
Aged 35-39 (EUR)
27,340
Aged 40-44 (EUR)
29,158
Aged 45-49 (EUR)
29,702
Aged 50-54 (EUR)
28,213
Aged 55-59 (EUR)
25,135
Aged 60-64 (EUR)
22,649
Aged 65+ (EUR)
18,969

18,385
21,932
23,741
24,917
26,510
28,089
28,942
28,081
25,819
23,318
19,524

17,598
22,072
25,130
27,272
29,026
30,196
30,456
29,329
27,092
24,483
19,923

17,751
22,130
25,257
27,336
29,093
30,114
30,328
28,992
26,788
23,968
19,127

17,884
22,123
25,149
27,292
29,155
30,259
30,500
29,216
27,072
24,163
19,034

17,909
22,065
24,753
26,913
28,830
30,198
30,636
29,666
27,712
24,828
19,374

18,066
22,362
24,852
27,162
29,105
30,601
31,081
30,293
28,382
25,495
19,720

17,954
22,365
24,860
27,242
29,230
30,937
31,575
31,039
29,215
26,446
20,137

17,945
22,363
24,897
27,292
29,271
30,931
31,412
30,691
28,621
25,875
19,230

17,194
21,458
24,082
26,323
28,311
29,917
30,417
29,684
27,643
24,991
18,197

17,171
21,396
24,236
26,382
28,426
30,018
30,600
29,830
27,759
25,038
17,921

-5.76
-2.59
1.72
4.14
3.97
2.95
3.02
5.73
10.44
10.55
-5.53

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.546

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
404,844
Food and non-alcoholic beverages
(EUR million)
76,483
Alcoholic beverages and tobacco (EUR
million)
10,404
Clothing and footwear (EUR million)
40,269
Housing (EUR million)
64,579
Household goods and services (EUR
million)
37,507
Health goods and medical services
(EUR million)
9,553
Transport (EUR million)
50,490
Communications (EUR million)
6,315
Leisure and recreation (EUR million)
30,696
Education (EUR million)
4,022
Hotels and catering (EUR million)
33,039
Miscellaneous goods and services
(EUR million)
41,489

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

564,871

771,277

798,455

826,694

853,236

887,964

917,574

938,393

919,911

939,486

132.06

94,327

115,867

120,353

123,436

126,188

130,486

133,375

137,528

137,123

138,579

81.19

13,943
51,453
103,294

19,827
67,289
147,176

20,780
68,057
156,071

21,649
67,825
166,209

22,335
68,703
174,671

23,484
69,942
181,798

23,932
71,550
188,297

24,475
71,415
198,502

24,146
70,058
196,858

24,920
71,021
197,342

139.53
76.37
205.58

49,131

61,467

62,229

64,127

65,704

67,004

68,500

70,077

68,328

69,974

86.56

18,960
72,343
10,443
40,101
5,702
48,724

25,155
103,266
21,476
55,401
7,058
75,141

25,981
107,208
22,317
56,225
7,441
77,423

26,613
110,933
23,481
59,231
7,652
80,596

27,285
114,632
23,876
58,636
7,849
83,215

27,841
119,208
24,406
61,260
8,141
87,899

28,429
122,694
24,548
63,542
8,440
92,239

28,892
120,828
23,988
64,165
8,687
94,096

27,188
115,917
23,540
62,888
8,465
91,040

28,397
122,540
23,496
64,551
8,788
95,754

197.26
142.70
272.08
110.29
118.50
189.82

56,449

72,155

74,370

74,943

80,142

86,496

92,029

95,739

94,360

94,124

126.87

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.547

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

21,275
13,923
7,352
553
1,325

20,099
12,964
7,135
613
1,489

22,014
13,727
8,286
663
1,924

22,182
13,791
8,391
669
1,976

22,381
13,778
8,603
725
2,438

22,561
13,737
8,824
663
2,492

22,992
13,941
9,050
719
2,613

23,222
14,057
9,165
732
2,681

23,410
14,065
9,345
927
2,909

23,017
13,784
9,233
945
2,904

22,909
13,697
9,212
1,010
3,000

7.68
-1.62
25.30
82.51
126.49

2,618
1,100
1,518

2,633
1,279
1,354

2,071
974
1,098

2,047
973
1,074

1,959
924
1,035

1,890
903
987

1,670
799
871

1,506
722
784

1,687
819
868

1,952
1,006
947

2,131
1,094
1,037

-18.60
-0.52
-31.70

11.0

11.6

8.6

8.5

8.0

7.7

6.8

6.1

6.7

7.8

8.5

-22.33

7.3

9.0

6.6

6.6

6.3

6.2

5.4

4.9

5.5

6.8

7.4

1.04

17.1

16.0

11.7

11.3

10.7

10.1

8.8

7.9

8.5

9.3

10.1

-40.88

Source: International Labour Organisation/Euromonitor International

378

Euromonitor International 2011

Section 3 Country snapshots Italy

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.548

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,544
3,120
5,180

1,582
2,816
4,826

1,596
2,790
4,516

1,623
2,779
4,528

1,644
2,768
4,506

1,655
2,771
4,507

1,662
2,790
4,532

1,653
2,820
4,553

1,655
2,830
4,567

1,658
2,846
4,577

1,662
2,850
4,568

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
7.63
-8.64
-11.81

1,403
720
683

1,792
860
932

1,854
811
1,043

1,913
837
1,076

1,987
870
1,117

2,015
875
1,140

2,029
874
1,155

2,034
870
1,164

2,058
877
1,181

2,079
883
1,196

2,089
886
1,203

48.87
23.05
76.08

1.5

1.3

1.5

1.9

2.1

2.2

2.4

2.8

2.9

3.0

3.0

98.69

248,710
21,717
32,895

291,616
24,644
36,683

350,125
35,296
46,135

386,186
32,824
58,214

400,860
47,339
58,056

401,328
47,621
61,213

398,194
42,123
57,671

401,152
43,270
57,863

401,529
42,900
57,893

83,530
18,704

96,899
21,704

119,161
25,710

136,657
26,286

134,644
27,700

130,218
26,638

123,755
24,344

122,947
24,247

121,882
23,922

37,846
5,381
39,735
7,556

45,834
6,449
47,992
9,457

53,203
6,783
54,013
7,134

56,520
6,719
53,267
8,743

56,418
7,119
55,960
9,884

55,538
7,147
60,187
9,954

51,601
6,622
56,673
10,324

51,312
6,640
57,270
10,532

50,845
6,598
57,451
10,606

1,346

1,954

2,690

6,956

3,740

2,812

25,081

27,071

29,432

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.549

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
71,213
Bread and cereals (EUR million)
12,052
Meat (EUR million)
20,290
Fish and seafood (EUR million)
4,865
Milk, cheese and eggs (EUR million)
10,767
Oils and fats (EUR million)
2,797
Fruit (EUR million)
6,068
Vegetables (EUR million)
9,248
Sugar and confectionery (EUR million)
4,925
Other foods (EUR million)
202

2002

2003

2004

2005

2006

2007

2008

2009

2010

87,875
15,334
24,478
6,175
13,313
3,824
7,125
11,168
6,198
260

107,474
20,027
27,606
8,336
16,671
5,337
7,785
13,500
7,868
344

111,644
21,339
26,533
9,317
16,854
5,715
8,529
14,641
8,355
362

114,664
21,586
28,187
9,097
17,467
5,953
8,770
15,284
7,955
364

117,382
23,446
28,610
9,225
17,971
6,449
8,510
14,069
8,715
388

121,427
24,365
29,401
9,952
18,602
7,019
7,922
15,012
8,753
400

124,291
25,308
31,121
9,450
18,274
6,964
8,894
14,715
9,195
371

128,256
27,092
32,180
9,449
18,766
6,529
9,813
14,909
9,139
380

127,792
27,027
32,505
9,365
18,613
6,001
10,038
14,584
9,280
380

129,295
27,372
31,967
9,606
18,866
6,775
9,717
15,367
9,251
374

81.56
127.12
57.55
97.45
75.21
142.23
60.13
66.18
87.82
85.45

1,947.70
372.28
462.89
162.54

1,980.78
372.90
486.93
157.15

2,007.83
401.05
489.37
157.79

2,066.78
414.72
500.43
169.40

2,101.95
427.99
526.30
159.81

2,151.24
454.41
539.76
158.49

2,127.97
450.05
541.27
155.94

2,140.60
453.17
529.25
159.04

70.42
113.19
47.89
85.34

294.03
99.69
148.78
255.42

301.74
102.84
151.50
264.02

307.39
110.31
145.56
240.65

316.62
119.46
134.84
255.52

309.04
117.77
150.41
248.85

314.76
109.51
164.59
250.07

309.94
99.92
167.15
242.86

312.34
112.17
160.87
254.42

64.46
127.37
50.30
55.98

145.76
6.31

137.42
6.29

149.08
6.64

148.99
6.80

155.50
6.27

153.29
6.37

154.53
6.32

153.16
6.19

76.29
74.07

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,256.09
1,545.88
1,885.71
Bread and cereals (EUR per capita)
212.57
269.76
351.39
Meat (EUR per capita)
357.88
430.61
484.37
Fish and seafood (EUR per capita)
85.81
108.62
146.25
Milk, cheese and eggs (EUR per
capita)
189.92
234.20
292.50
Oils and fats (EUR per capita)
49.34
67.28
93.64
Fruit (EUR per capita)
107.03
125.35
136.60
Vegetables (EUR per capita)
163.11
196.47
236.88
Sugar and confectionery (EUR per
capita)
86.88
109.04
138.05
Other foods (EUR per capita)
3.56
4.57
6.03
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
25,969
Catering consumer expenditure (EUR
per capita)
458.05

% change
1990-2010

1995

37,042

55,941

57,821

60,229

61,862

65,277

68,600

71,056

69,077

71,603

175.73

651.64

981.53

1,008.73

1,040.44

1,058.15

1,111.06

1,160.13

1,191.82

1,150.25

1,185.47

158.81

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

379

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.550

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
4,454
4,611
5,977
Beer (EUR million)
730
741
927
Spirits (EUR million)
857
864
1,061
Wine (EUR million)
2,867
3,006
3,990

6,352
926
1,061
4,365

6,738
917
1,052
4,770

6,989
1,006
1,161
4,823

6,888
1,004
1,141
4,744

6,857
1,003
1,117
4,737

6,880
952
1,083
4,845

7,447
1,018
1,160
5,270

6,812
972
1,091
4,748

52.94
33.20
27.36
65.62

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
78.57
81.11
104.88
110.82
Beer (EUR per capita)
12.88
13.04
16.26
16.15
Spirits (EUR per capita)
15.12
15.20
18.61
18.52
Wine (EUR per capita)
50.57
52.87
70.00
76.15

116.41
15.83
18.18
82.39

119.54
17.20
19.85
82.49

117.24
17.08
19.42
80.74

115.96
16.96
18.89
80.11

115.40
15.97
18.16
81.27

124.00
16.95
19.31
87.75

112.79
16.10
18.07
78.62

43.56
25.03
19.54
55.46

8,709
1,891

8,772
1,896

8,806
2,004

9,059
2,150

9,084
1,815

9,273
1,853

9,330
1,937

9,285
2,070

76.17
63.45

6,818

6,876

6,801

6,908

7,269

7,420

7,393

7,214

80.18

151.53

150.62

154.19

153.62

155.53

155.37

153.71

65.36

32.75

34.28

36.60

30.70

31.08

32.26

34.28

53.42

118.79

116.34

117.59

122.92

124.45

123.11

119.43

69.13

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
5,270
6,453
8,394
Coffee, tea and cocoa (EUR million)
1,267
1,593
1,885
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
4,004
4,860
6,508

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
92.96
113.52
147.27
151.93
Coffee, tea and cocoa (EUR per
capita)
22.34
28.03
33.08
32.98
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 70.62
85.49
114.19
118.95
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.551

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
5,950
Tobacco consumer expenditure (EUR
per capita)
104.94

9,332

13,849

14,428

14,910

15,346

16,595

17,076

17,596

16,699

18,107

204.35

164.16

243.00

251.71

257.57

262.49

282.46

288.77

295.13

278.07

299.78

185.67

27.8
32.9
23.1

27.8
33.1
22.9

27.2
32.2
22.6

26.3
31.0
22.0

25.0
29.5
20.8

23.4
27.9
19.3

22.0
26.4
17.9

22.5
26.9
18.4

22.0
26.4
17.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.552

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
11,998
Personal care consumer expenditure
(EUR per capita)
211.63

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

14,876

19,807

20,479

21,205

21,373

22,040

22,268

22,357

21,493

22,776

89.83

261.70

347.53

357.27

366.31

365.58

375.14

376.59

375.00

357.90

377.07

78.18

8,279
847
999
1,306
632
1,671

8,405
884
971
1,316
654
1,721

8,481
885
953
1,303
665
1,767

8,682
902
984
1,283
668
1,842

8,902
911
1,024
1,282
689
1,893

9,005
935
1,037
1,291
695
1,894

9,129
955
1,024
1,321
706
1,901

145.20
15.26
16.77
22.73
11.30
29.73

145.07
15.13
16.30
22.29
11.37
30.23

147.77
15.35
16.75
21.84
11.38
31.35

150.54
15.41
17.32
21.67
11.66
32.02

151.04
15.69
17.39
21.65
11.66
31.77

152.01
15.91
17.06
22.00
11.76
31.66

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
7,991
Colour cosmetics (EUR million)
824
Fragrances (EUR million)
1,040
Hair care (EUR million)
1,257
Mens grooming (EUR million)
597
Skin care (EUR million)
1,592

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
140.22
144.43
Colour cosmetics (EUR per capita)
14.46
14.77
Fragrances (EUR per capita)
18.24
17.44
Hair care (EUR per capita)
22.05
22.79
Mens grooming (EUR per capita)
10.48
11.03
Skin care (EUR per capita)
27.94
29.14
Source: National statistical offices/OECD/Eurostat/Euromonitor International

380

Euromonitor International 2011

Section 3 Country snapshots Italy

Fashion

Table: 3.553

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
31,124
40,331
52,538
Clothing materials (EUR million)
75
85
84
Garments (EUR million)
28,654
37,215
49,310
Other clothing (EUR million)
775
990
790
Clothing, cleaning, repair and hire
(EUR million)
1,620
2,041
2,353
Footwear (EUR million)
9,145
11,121
14,751

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

53,143
121
49,691
859

52,950
110
49,085
1,368

53,507
90
49,697
1,362

54,653
93
50,663
1,415

55,867
89
51,745
1,399

55,876
85
51,895
1,357

55,289
91
51,450
1,200

55,567
95
51,426
1,496

78.54
27.76
79.48
92.97

2,473
14,914

2,388
14,875

2,358
15,196

2,482
15,289

2,633
15,683

2,539
15,539

2,548
14,769

2,549
15,454

57.34
68.99

914.70
1.90
847.92
23.63

915.24
1.54
850.06
23.30

930.23
1.58
862.33
24.09

944.80
1.51
875.09
23.66

937.21
1.42
870.44
22.77

920.67
1.52
856.74
19.99

919.97
1.58
851.41
24.77

67.58
19.92
68.46
81.13

41.25
256.95

40.34
259.93

42.24
260.23

44.53
265.22

42.58
260.64

42.42
245.93

42.21
255.86

47.68
58.62

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
548.98
709.51
921.81
927.11
Clothing materials (EUR per capita)
1.32
1.50
1.47
2.11
Garments (EUR per capita)
505.40
654.67
865.18
866.89
Other clothing (EUR per capita)
13.68
17.42
13.87
14.98
Clothing, cleaning, repair and hire
(EUR per capita)
28.58
35.91
41.29
43.14
Footwear (EUR per capita)
161.30
195.64
258.82
260.18
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.554

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,537.00

1,442.00

1,773.00

2,178.58

2,583.15

2,746.82

2,857.56

3,135.63

3,533.00

3,729.55

3,947.54

156.83

79.5

70.8

74.5

74.5

76.0

76.2

76.6

76.4

77.2

77.3

77.6

-2.43

20.5

29.2

25.5

25.5

24.0

23.8

23.4

23.6

22.8

22.7

22.4

9.45

Healthy life expectancy at birth

Total population (years)
77
Males (years)
74
Females (years)
80

78
75
81

80
77
83

80
77
83

81
78
84

80
78
83

81
78
84

81
79
84

81
79
84

82
79
84

82
79
85

6.23
7.22
5.29

7.6

8.5

9.0

9.5

9.9

10.2

10.6

10.9

11.2

11.6

130.05

31.4

33.5

33.6

34.0

34.7

35.0

35.5

35.9

36.3

36.7

22.33

2,238
487

2,324
497

2,320
500

2,400
523

2,372
529

2,432
560

2,487
589

2,520
595

2,570
608

694
383
349

728
393
366

712
384
371

742
375
377

705
368
384

724
363
394

726
368
408

745
368
409

766
373
413

904

1,034

1,117

1,198

1,274

1,378

1,488

1,581

1,689

40.55
8.67

40.08
8.64

41.06
8.95

40.37
9.00

41.13
9.47

41.72
9.88

41.96
9.90

42.54
10.07

12.69
6.86
6.38

12.30
6.64
6.40

12.70
6.42
6.46

12.01
6.26
6.53

12.24
6.13
6.66

12.17
6.17
6.85

12.41
6.13
6.81

12.69
6.18
6.84

18.04

19.29

20.50

21.69

23.30

24.95

26.33

27.96

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.0

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
39.26
Analgesics (EUR per capita)
8.54
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
12.17
Digestive Remedies (EUR per capita)
6.72
Medicated Skin Care (EUR per capita)
6.12
Vitamins and Dietary Supplements
(EUR per capita)
15.85
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.555

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

0
471

114
3,896

185
4,931

200
5,589

204
6,166

207
6,588

208
6,951

218
7,286

229
7,572

239
7,831

79,450.73

91

116

111

116

106

106

116

112

112

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
861
1,250
Package holidays consumer
expenditure (EUR per capita)
15.18
21.99

2,155

2,195

2,096

2,247

2,507

2,549

2,599

2,520

2,651

208.05

37.81

38.29

36.21

38.43

42.67

43.10

43.60

41.97

43.90

189.15

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
7,070
11,682
19,201
Hotels and other accommodation
consumer expenditure (EUR per capita) 124.70
205.51
336.89

19,602

20,367

21,353

22,622

23,638

23,041

21,963

24,151

241.59

341.96

351.83

365.25

385.05

399.76

386.46

365.72

399.84

220.63

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
10
Cinema attendances
Cinema attendances (million)

91

Source: Euromonitor International from Council of Europe

www.euromonitor.com

381

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.556

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.7

4.0

8.9

12.9

16.2

25.3

30.8

39.0

47.3

CD player and DVD player/recorder households

CD player households (% of
households)
12.4
13.1
DVD player/recorder households (% of
households)
0.0

13.0

13.2

13.2

13.1

12.6

12.6

12.2

11.9

11.8

7.8

18.5

35.4

55.7

73.5

81.7

85.2

87.3

88.9

% change
1990-2010

-4.81

Video game console households

Video game console households (% of
households)
2.2

10.1

15.4

15.5

15.9

16.1

15.9

15.9

15.8

15.7

15.6

592.53

Mobile telephone households

Mobile telephone households (% of
households)

0.6

9.2

68.9

71.8

72.9

78.4

83.9

85.8

87.3

88.8

90.2

14,216.79

Internet users
Internet users (000)

10

300

16,147

16,822

19,376

20,526

22,407

24,190

26,542

29,235

31,198

311,881.32

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.557

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

64.8

74.7

58.8

58.0

58.3

60.7

59.6

60.3

60.0

60.5

61.1

-5.61

13,333

14,000

14,466

15,200

15,864

16,764

16,850

16,621

17,369

148.68

1,663

1,738

1,813

1,790

1,944

2,641

2,974

2,609

2,899

138.51

2,065

2,229

2,234

2,270

2,483

2,568

2,556

2,468

2,649

151.78

4,475

4,500

4,610

5,487

5,329

5,306

5,455

5,771

5,639

152.82

5,131

5,532

5,809

5,652

6,108

6,249

5,864

5,774

6,183

148.63

244.23

249.89

259.99

270.01

283.50

282.62

276.77

287.55

133.42

30.32

31.31

30.62

33.08

44.66

49.88

43.45

47.99

123.87

38.89

38.59

38.84

42.26

43.43

42.88

41.09

43.85

136.33

78.51

79.64

93.86

90.71

89.74

91.50

96.09

93.36

137.31

96.51

100.35

96.68

103.96

105.68

98.36

96.14

102.36

133.38

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
6,984
10,659
Rail travel consumer expenditure
(EUR million)
1,215
1,790
Buses, coaches and taxis consumer
expenditure (EUR million)
1,052
1,635
Air travel consumer expenditure (EUR
million)
2,230
3,289
Other travel consumer expenditure
(EUR million)
2,487
3,945

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
123.19
187.52
233.94
Rail travel consumer expenditure
(EUR per capita)
21.44
31.49
29.17
Buses, coaches and taxis consumer
expenditure (EUR per capita)
18.55
28.76
36.24
Air travel consumer expenditure (EUR
per capita)
39.34
57.86
78.51
Other travel consumer expenditure
(EUR per capita)
43.86
69.40
90.02
Source: Euromonitor International from national statistics

Money

Table: 3.558

1990
Annual savings and savings ratio
Annual savings (EUR million)
135,932
Savings ratio (% of disposable
income)
25.4
Consumer lending by category
Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

151,330

145,229

143,191

147,549

148,066

149,422

153,527

156,886

145,661

150,604

10.79

21.6

16.1

15.4

15.4

15.0

14.6

14.5

14.5

13.9

14.0

-44.85

191,290

228,284

269,092

319,395

364,691

406,391

420,763

439,455

454,583

142,844

173,357

206,341

243,622

276,102

305,488

311,788

330,585

340,833

48,446

54,927

62,751

75,773

88,589

100,903

108,975

108,870

113,750

26,614

28,159

29,481

30,728

32,611

33,097

37,064

38,808

40,166

3,965

7,270

8,500

10,159

12,200

13,900

14,612

15,752

16,401

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

382

Euromonitor International 2011

Section 3 Country snapshots Japan

Japan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.559

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,786
8,678
6,481
13,634
9,598
16,225
21,533
37,010
14,930

3,582
7,586
5,822
11,610
9,581
17,256
21,028
38,105
18,277

3,507
7,164
4,857
9,778
7,701
14,574
23,663
37,039
23,636

3,464
7,119
4,826
9,509
7,551
14,239
23,866
36,746
24,321

3,403
7,075
4,816
9,217
7,397
13,902
23,919
36,528
24,894

3,276
7,086
4,799
9,020
7,170
13,284
23,726
36,467
25,766

3,232
7,002
4,796
8,828
7,034
13,055
23,883
36,283
26,605

3,223
6,890
4,780
8,681
6,865
12,834
23,605
36,594
27,466

3,262
6,749
4,751
8,569
6,685
12,628
23,252
36,109
28,214

3,294
6,633
4,745
8,466
6,502
12,383
22,868
35,553
28,971

3,260
6,545
4,712
8,410
6,344
12,120
22,464
35,010
29,362

% change
1990-2010
-13.90
-24.58
-27.29
-38.32
-33.90
-25.30
4.33
-5.41
96.66

Source: National statistical offices/Euromonitor International

People

Table: 3.560

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
123,611
0-14 yrs (000)
22,544
15-64 yrs (000)
86,137
65+ yrs (000)
14,930

125,570
20,034
87,259
18,277

127,485
18,109
85,739
23,636

127,694
17,916
85,457
24,321

127,787
17,745
85,148
24,894

127,768
17,588
84,413
25,766

127,770
17,434
83,730
26,605

127,771
17,293
83,012
27,466

127,692
17,177
82,301
28,214

127,595
17,064
81,560
28,971

127,363
16,889
81,112
29,362

3.04
-25.08
-5.83
96.66

Male population by age at January 1st

Male population by age at January
1st (000)
60,697
61,574
0-14 yrs (000)
11,557
10,261
15-64 yrs (000)
43,129
43,799
65+ yrs (000)
6,011
7,513

62,295
9,283
43,048
9,964

62,368
9,185
42,916
10,267

62,380
9,100
42,758
10,522

62,349
9,014
42,409
10,926

62,330
8,936
42,082
11,311

62,310
8,861
41,743
11,706

62,251
8,802
41,405
12,044

62,164
8,744
41,035
12,384

62,010
8,655
40,806
12,549

2.16
-25.11
-5.39
108.77

Female population by age at January 1st

Female population by age at January
1st (000)
62,914
63,996
0-14 yrs (000)
10,987
9,772
15-64 yrs (000)
43,008
43,460
65+ yrs (000)
8,920
10,764

65,190
8,827
42,691
13,672

65,326
8,730
42,541
14,054

65,407
8,645
42,390
14,372

65,419
8,575
42,004
14,841

65,440
8,498
41,648
15,294

65,461
8,431
41,269
15,760

65,441
8,375
40,896
16,170

65,431
8,320
40,524
16,587

65,353
8,234
40,306
16,813

3.88
-25.06
-6.28
88.50

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

65,320
4,136
8,821
48,290

65,482
4,269
8,897
48,098

65,562
4,401
8,970
47,876

65,596
4,526
9,040
47,598

65,619
4,647
9,106
47,360

65,651
4,765
9,162
47,128

65,656
4,880
9,226
46,839

65,654
4,988
9,267
46,568

65,561
5,089
9,317
46,253

4.70
96.39
22.58
-7.95

6
2

6
2

6
2

6
2

6
2

5
2

5
2

5
2

5
2

-7.28
48.78

29

29

29

30

30

30

30

30

30

6.29

27

27

28

28

28

28

28

28

28

9.59

83,844
43,850

84,098
43,689

84,278
43,490

84,472
43,297

84,680
43,091

84,850
42,842

85,023
42,572

85,121
42,243

9.14
-7.41

350

351

351

351

351

350

350

349

3.06

8,356,754
3,524,658
2,620,000
2,201,112
1,861,948
1,523,444
1,474,893
1,380,457
1,296,959
1,144,430

8,426,279
3,553,617
2,625,438
2,208,996
1,872,282
1,525,678
1,475,514
1,391,490
1,312,403
1,149,844

8,489,653
3,579,628
2,628,811
2,215,062
1,880,863
1,525,393
1,474,811
1,401,279
1,327,011
1,154,391

8,545,761
3,603,049
2,631,197
2,220,197
1,888,683
1,526,326
1,473,948
1,410,202
1,340,018
1,158,260

8,596,838
3,624,100
2,633,089
2,224,078
1,895,210
1,525,784
1,472,899
1,418,065
1,352,057
1,161,414

8,642,947
3,642,957
2,634,664
2,226,866
1,900,657
1,524,460
1,471,869
1,424,983
1,363,058
1,163,891

8,684,448
3,659,930
2,635,819
2,228,872
1,905,328
1,522,990
1,470,788
1,431,158
1,373,070
1,165,859

8,722,111
3,675,209
2,636,690
2,230,125
1,909,205
1,520,938
1,469,680
1,436,619
1,382,278
1,167,361

6.84
14.13
0.49
3.50
14.20
2.95
0.59
16.13
17.78
7.52

62,620
2,591
7,601
50,245

64,006
3,125
8,171
49,583

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
6
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
26
26

Urban and rural population, and population density

Urban population (000)
77,990
81,162
83,513
Rural population (000)
45,621
44,408
43,972
Population density (persons per sq
km)
339
344
350
Population of major cities
Tokyo (Number)
Yokohama (Number)
Osaka (Number)
Nagoya (Number)
Sapporo (Number)
Kobe (Number)
Kyoto (Number)
Fukuoka (Number)
Kawasaki (Number)
Hiroshima (Number)

8,163,573
3,220,331
2,623,801
2,154,793
1,671,742
1,477,410
1,461,103
1,237,062
1,173,603
1,085,705

7,967,614
3,307,136
2,602,421
2,152,184
1,757,025
1,423,792
1,463,822
1,284,795
1,202,820
1,108,888

8,281,793
3,492,699
2,612,732
2,191,474
1,849,685
1,517,545
1,472,920
1,368,061
1,280,861
1,138,253

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

383

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.561

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
40,664
43,898
Over US$5,000 (000)
40,438
43,830
Over US$15,000 (000)
37,851
42,976
Over US$35,000 (000)
25,559
37,719
Over US$55,000 (000)
13,389
29,080

47,802
47,556
44,892
32,190
18,522

48,267
48,017
45,445
33,450
20,155

48,684
48,468
46,242
35,486
22,618

49,056
48,832
46,494
35,241
22,072

49,430
49,134
46,246
33,532
20,131

49,792
49,492
46,426
32,861
19,194

50,138
49,924
47,698
36,861
23,818

50,461
50,243
48,106
38,017
25,637

50,767
50,565
48,637
39,521
27,874

24.84
25.04
28.49
54.63
108.18

Households by number of persons

1 person (000)
9,390
2 persons (000)
8,370
3 persons (000)
7,351
4 persons (000)
8,788
5 persons (000)
3,805
6+ persons (000)
2,967

11,239
10,080
8,131
8,277
3,512
2,661

13,534
12,315
9,025
7,835
3,040
2,059

13,848
12,568
9,104
7,795
2,978
1,981

14,155
12,801
9,161
7,753
2,914
1,905

14,457
13,024
9,196
7,707
2,848
1,831

14,746
13,242
9,230
7,660
2,787
1,775

15,027
13,453
9,255
7,613
2,727
1,727

15,299
13,660
9,270
7,561
2,669
1,685

15,566
13,864
9,276
7,506
2,612
1,645

15,827
14,064
9,271
7,447
2,556
1,608

68.55
68.04
26.13
-15.26
-32.83
-45.79

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

9,390
6,294
15,171
2,753
7,063

11,239
7,619
15,032
3,109
6,900

13,534
9,253
14,882
3,771
6,368

13,848
9,434
14,853
3,859
6,281

14,155
9,588
14,814
3,936
6,196

14,457
9,722
14,768
4,005
6,112

14,746
9,848
14,737
4,070
6,039

15,027
9,967
14,706
4,133
5,968

15,299
10,076
14,676
4,190
5,902

15,566
10,179
14,642
4,246
5,835

15,827
10,274
14,606
4,298
5,768

68.55
63.25
-3.73
56.14
-18.33

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

24,887
7,979
16,908
13,541
2,242

26,543
9,482
17,061
14,369
2,988

28,774
11,145
17,628
16,754
2,280

28,950
11,376
17,573
17,072
2,252

29,081
11,601
17,479
17,133
2,477

29,927
12,124
17,803
16,714
2,421

30,215
12,244
17,970
16,835
2,390

31,642
13,039
18,603
15,853
2,306

33,021
13,842
19,179
14,888
2,235

33,973
14,482
19,491
14,297
2,198

34,617
14,994
19,624
13,972
2,185

39.10
87.92
16.06
3.18
-2.55

25,675

27,120

27,310

27,481

27,635

27,798

27,956

28,108

28,251

28,386

15.78

2,112
15,892
220

1,727
18,713
247

1,694
19,020
250

1,665
19,291
253

1,639
19,533
255

1,618
19,766
258

1,599
19,986
260

1,582
20,191
262

1,566
20,387
264

1,551
20,571
266

-36.86
52.40
34.61

10,373,651
4,687,022
2,941,337
13,296
631,543

12,975,514
5,725,961
3,546,490
17,854
680,782

12,897,790
5,631,548
3,635,534
16,528
711,484

12,277,115
5,454,661
3,323,691
16,793
653,680

10,343,399
4,462,244
2,738,815
13,996
776,137

11,053,827
4,709,446
2,942,241
16,077
952,149

11,161,281
4,767,997
2,977,343
13,760
875,692

11,962,474
5,166,132
3,223,000
15,811
992,766

11,500,921
4,854,223
3,154,741
20,421
983,944

10,084,697
4,334,241
2,638,342
7,528
977,349

8.04
7.08
-5.72
-66.88
52.33

98.9
4.7
18.8
87.2
15.6
97.8
58.3
19.4
98.3
99.0

99.3
11.2
29.9
95.7
71.7
98.4
93.5
22.8
98.2
99.3

99.4
12.8
31.7
95.8
78.2
98.9
96.3
22.7
98.1
99.6

99.0
14.9
33.5
96.5
77.5
98.4
95.3
23.2
98.1
99.0

99.4
24.4
35.0
96.8
80.5
98.1
94.8
23.7
98.2
98.9

99.5
25.8
36.2
97.0
74.1
98.2
94.8
24.1
98.2
99.0

99.6
26.1
37.1
97.2
85.0
98.4
94.9
24.5
98.3
99.1

99.6
26.4
37.9
97.3
85.9
98.5
95.0
24.8
98.5
99.3

99.6
26.9
38.6
97.5
86.5
98.7
95.2
25.2
98.8
99.5

99.7
27.6
39.1
97.5
87.0
98.8
95.3
25.6
98.9
99.6

0.27
1,257.06
190.53
39.94
721.19
0.60
140.68
71.54
0.15
0.05

62,892
34,100
10,468
9,176
3,000
4,208
1,940

64,616
34,250
11,136
10,166
2,900
4,198
1,966

65,956
34,400
12,457
10,369
2,800
3,946
1,984

66,237
34,550
13,068
10,085
2,830
3,852
1,852

65,236
35,183
12,089
9,596
2,900
3,660
1,808

66,195
35,359
12,522
10,189
2,920
3,385
1,820

67,369
35,536
13,101
10,890
2,949
3,055
1,838

65,771
35,750
12,322
10,021
2,996
2,800
1,882

67,500
37,900
12,170
9,950
3,040
2,550
1,890

Households by type of dwelling

Detached house (000)
24,518
Semi-detached and terraced house
(000)
2,456
Apartment (000)
13,499
Other (000)
198
Household running costs
Household running costs (
million)
Electricity ( million)
Gas ( million)
Solid Fuels ( million)
Liquid Fuels ( million)

9,334,352
4,047,789
2,798,491
22,727
641,615

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households) (a)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

99.4
2.0
13.5
69.7
10.6
98.2
39.6
14.9
98.8
99.5

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics
Notes: (a) Drying machine

384

Euromonitor International 2011

Section 3 Country snapshots Japan

Income

Table: 3.562

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,253,840

3,202,898

3,188,205

3,221,995

3,259,901

3,267,657

3,264,576

3,158,975

3,184,203

4.45

3,228,998

3,191,589

3,179,514

3,221,537

3,251,616

3,257,485

3,208,183

3,144,213

3,184,203

1.63

2,454,893

2,413,004

2,427,850

2,443,338

2,466,115

2,462,535

2,456,591

2,379,805

2,400,210

5.47

2,436,150

2,404,484

2,421,232

2,442,990

2,459,847

2,454,870

2,414,155

2,368,684

2,400,210

2.62

3,340,524
3,680,777
4,011,974
4,345,549
4,633,519
4,831,998
4,900,740
4,822,125
4,601,916
4,291,410
3,727,096

3,092,584
3,415,755
3,738,601
4,045,838
4,320,761
4,514,319
4,591,784
4,529,263
4,337,199
4,051,796
3,502,957

3,056,170
3,389,417
3,697,692
3,999,044
4,263,968
4,449,597
4,513,596
4,445,517
4,273,548
3,982,997
3,411,345

3,071,925
3,418,321
3,711,934
4,007,552
4,259,186
4,431,829
4,479,994
4,398,474
4,248,257
3,952,132
3,348,896

3,140,330
3,766,179
4,058,269
4,259,207
4,422,836
4,496,316
4,508,221
4,347,078
4,153,309
3,822,425
3,166,266

3,146,395
3,794,101
4,140,529
4,340,134
4,488,725
4,566,897
4,575,361
4,385,168
4,211,005
3,868,949
3,199,921

3,175,497
3,787,025
4,232,317
4,396,925
4,537,548
4,625,410
4,595,769
4,406,584
4,225,349
3,902,660
3,191,609

3,174,870
3,712,523
4,251,736
4,413,486
4,573,132
4,665,203
4,587,343
4,409,381
4,209,498
3,943,050
3,173,445

3,079,532
3,555,627
4,123,274
4,309,501
4,468,790
4,534,388
4,452,737
4,255,865
4,057,766
3,838,379
3,046,092

3,153,976
3,585,307
4,175,989
4,411,687
4,562,040
4,609,333
4,502,891
4,285,720
4,062,164
3,874,925
3,035,948

6.87
9.40
15.73
12.24
8.44
5.14
1.19
-1.89
-2.11
0.77
-7.96

Gross income (annual, constant) by age

Aged 15-19 ()
3,125,101
3,306,683
Aged 20-24 ()
3,470,432
3,643,489
Aged 25-29 ()
3,820,841
3,971,331
Aged 30-34 ()
4,162,016
4,301,527
Aged 35-39 ()
4,454,862
4,586,580
Aged 40-44 ()
4,642,138
4,783,048
Aged 45-49 ()
4,711,954
4,851,094
Aged 50-54 ()
4,625,560
4,773,275
Aged 55-59 ()
4,394,401
4,555,297
Aged 60-64 ()
4,071,885
4,247,936
Aged 65+ ()
3,492,699
3,689,340

3,066,037
3,386,435
3,706,509
4,011,108
4,283,671
4,475,568
4,552,368
4,490,384
4,299,969
4,017,016
3,472,887

3,037,486
3,368,696
3,675,086
3,974,596
4,237,900
4,422,394
4,486,002
4,418,340
4,247,421
3,958,647
3,390,490

3,053,388
3,397,693
3,689,534
3,983,368
4,233,484
4,405,085
4,452,959
4,371,932
4,222,621
3,928,283
3,328,687

3,129,932
3,753,708
4,044,831
4,245,104
4,408,191
4,481,428
4,493,294
4,332,684
4,139,556
3,809,769
3,155,781

3,128,414
3,772,418
4,116,867
4,315,331
4,463,072
4,540,798
4,549,214
4,360,107
4,186,940
3,846,838
3,181,634

3,155,510
3,763,190
4,205,679
4,369,250
4,508,988
4,596,298
4,566,843
4,378,849
4,198,754
3,878,096
3,171,521

3,111,982
3,638,986
4,167,518
4,326,064
4,482,547
4,572,794
4,496,477
4,322,040
4,126,116
3,864,946
3,110,586

3,059,569
3,532,579
4,096,546
4,281,565
4,439,822
4,504,995
4,423,873
4,228,277
4,031,463
3,813,497
3,026,347

3,153,976
3,585,307
4,175,989
4,411,687
4,562,040
4,609,333
4,502,891
4,285,720
4,062,164
3,874,925
3,035,948

0.92
3.31
9.30
6.00
2.41
-0.71
-4.44
-7.35
-7.56
-4.84
-13.08

Gross and disposable income (annual) per capita

Gross income (annual, current)
( per capita)
3,048,581
3,452,022
Gross income (annual, constant)
( per capita)
3,133,091
3,368,946
Disposable income (annual, current)
( per capita)
2,275,825
2,588,766
Disposable income (annual, constant)
( per capita)
2,338,913
2,526,464
Gross income (annual, current) by age
Aged 15-19 ()
2,951,227
Aged 20-24 ()
3,277,345
Aged 25-29 ()
3,608,257
Aged 30-34 ()
3,930,450
Aged 35-39 ()
4,207,002
Aged 40-44 ()
4,383,858
Aged 45-49 ()
4,449,790
Aged 50-54 ()
4,368,203
Aged 55-59 ()
4,149,906
Aged 60-64 ()
3,845,333
Aged 65+ ()
3,298,372

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.563

1990
Consumer expenditure by category
Consumer expenditure by category
( million)
228,193,181
Food and non-alcoholic beverages
( million)
38,228,365
Alcoholic beverages and tobacco
( million)
7,662,903
Clothing and footwear ( million)
17,516,019
Housing ( million)
42,942,301
Household goods and services (
million)
12,222,412
Health goods and medical services
( million)
7,308,132
Transport ( million)
25,609,956
Communications ( million)
2,875,198
Leisure and recreation (
million)
26,775,588
Education ( million)
5,161,042
Hotels and catering ( million)
14,155,382
Miscellaneous goods and services
( million)
27,735,884

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

264,184,088

275,085,176

273,692,226

275,664,413

277,036,468

281,105,155

284,595,828

283,708,425

272,462,628

275,133,061

20.57

43,251,265

43,086,910

42,271,314

42,292,050

40,677,434

41,006,034

41,906,325

41,547,878

41,436,930

40,582,426

6.16

8,895,719
18,812,834
55,894,295

9,679,622
10,859,466
65,851,205

9,271,708
10,293,689
66,488,760

9,264,409
9,894,215
67,161,717

8,887,738
9,885,440
68,135,090

8,842,968
10,308,162
69,252,348

8,779,659
10,280,265
69,596,759

8,340,689
9,947,719
70,433,951

8,368,857
10,048,059
67,162,980

7,822,197
9,242,746
65,487,776

2.08
-47.23
52.50

14,298,057

10,834,469

10,493,927

10,288,855

10,361,246

10,406,568

10,282,466

10,237,072

9,699,762

10,244,597

-16.18

7,923,913
28,702,565
4,410,517

11,018,645
29,084,259
7,689,485

11,642,768
28,904,884
8,058,286

11,498,074
29,349,494
8,415,137

11,922,136
30,369,278
8,495,415

11,738,854
31,338,913
8,775,464

11,626,819
31,379,977
9,040,047

12,252,554
32,320,745
9,309,563

10,976,132
30,204,826
8,767,152

13,240,695
32,040,394
8,301,356

81.18
25.11
188.72

27,795,686
6,065,245
18,577,326

30,531,068
6,085,496
20,822,450

30,431,307
6,046,014
20,647,559

30,810,074
6,197,070
20,808,376

30,257,200
6,203,570
21,149,506

29,920,322
6,140,894
21,486,980

30,438,660
6,189,686
22,179,376

29,522,730
6,190,622
22,445,964

28,351,211
6,084,990
21,388,442

29,952,554
6,040,294
20,738,511

11.87
17.04
46.51

29,556,666

29,542,099

29,142,010

29,684,943

30,692,414

31,887,648

32,895,788

31,158,935

29,989,632

31,456,024

13.41

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.564

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

62,497
37,127
25,370
3,470
8,310

64,555
38,425
26,130
3,817
8,943

63,290
37,339
25,951
3,150
7,820

63,138
37,150
25,989
3,250
7,970

63,251
37,111
26,140
3,200
8,000

63,562
37,212
26,350
3,190
8,140

63,843
37,303
26,540
3,090
8,100

64,118
37,524
26,594
3,370
8,440

63,847
37,286
26,561
3,610
8,590

62,980
36,721
26,258
3,601
8,545

63,142
36,785
26,357
3,731
8,672

1.03
-0.92
3.89
7.51
4.36

1,353
773
580

2,105
1,235
870

3,590
2,221
1,369

3,522
2,160
1,361

3,139
1,919
1,220

2,938
1,788
1,150

2,747
1,687
1,060

2,562
1,536
1,026

2,643
1,594
1,049

3,366
2,031
1,336

3,359
2,025
1,335

148.25
161.86
130.09

2.1

3.2

5.4

5.3

4.7

4.4

4.1

3.8

4.0

5.1

5.1

138.35

2.0

3.1

5.6

5.5

4.9

4.6

4.3

3.9

4.1

5.2

5.2

155.72

2.2

3.2

5.0

5.0

4.5

4.2

3.8

3.7

3.8

4.8

4.8

115.63

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

385

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.565

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,008
9,373
10,992

1,808
8,370
9,295

1,762
7,291
7,872

1,756
7,249
7,626

1,753
7,201
7,404

1,739
7,197
7,231

1,727
7,187
7,097

1,717
7,220
7,022

1,704
7,122
6,959

1,694
7,104
6,918

1,688
7,076
6,894

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

% change
1990-2010
-15.94
-24.51
-37.28

2,612
584
2,028

3,046
822
2,224

3,056
1,036
2,020

3,070
1,081
1,989

3,077
1,103
1,974

3,084
1,125
1,959

3,061
1,127
1,934

3,016
1,127
1,889

3,009
1,141
1,868

3,001
1,152
1,849

2,990
1,164
1,826

14.46
99.29
-9.96

1.3

1.7

2.5

2.8

3.8

4.1

4.3

4.2

4.2

4.2

4.2

229.69

1,047,890
71,186
172,282

1,040,354
72,079
168,655

1,051,262
72,467
165,998

1,059,386
73,252
163,928

1,067,939
75,580
162,226

1,062,444
76,375
159,997

1,033,774
73,727
154,164

1,010,292
72,272
150,096

986,693
70,659
146,260

265,642
29,768

259,797
30,272

261,805
31,247

266,576
30,684

288,599
31,685

285,842
31,711

273,645
31,447

268,751
30,879

262,056
30,246

203,151
23,582
124,594
115,288

199,405
22,705
126,382
114,415

195,241
22,932
129,773
115,647

195,670
23,143
131,932
117,560

194,129
23,411
136,192
103,573

189,417
23,377
137,561
101,147

182,915
23,578
135,642
98,383

177,976
23,139
133,235
94,552

173,265
22,696
130,552
92,008

42,397

46,644

56,152

56,641

52,544

57,017

60,273

59,392

58,951

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.566

1990

1995

Food consumer expenditure by category

Food consumer expenditure (
million)
36,696,870
41,359,374
Bread and cereals ( million)
4,389,069
4,701,759
Meat ( million)
3,763,698
3,931,374
Fish and seafood ( million)
5,265,865
5,626,327
Milk, cheese and eggs ( million)
1,770,311
2,021,357
Oils and fats ( million)
1,505,417
1,778,547
Fruit ( million)
2,087,363
2,216,826
Vegetables ( million)
4,942,157
5,533,380
Sugar and confectionery (
million)
3,248,475
3,644,963
Other foods ( million)
9,724,515
11,904,840

2003

2004

2005

2006

2007

2008

2009

2010

40,878,064
4,176,454
3,608,929
5,026,582
2,096,287
1,889,367
2,078,767
5,271,441

40,076,284
4,230,533
3,589,870
4,744,624
2,039,454
1,885,274
1,919,772
5,197,285

40,016,028
4,260,503
3,605,960
4,586,927
1,995,850
1,897,008
1,943,308
5,225,601

38,319,351
3,638,519
3,227,366
4,121,382
1,849,730
1,706,797
1,829,705
4,660,530

38,598,736
3,626,400
3,278,634
4,157,154
1,835,558
1,734,431
1,786,888
4,739,474

39,409,618
3,692,112
3,398,885
4,197,921
1,823,083
1,777,248
1,883,427
4,761,206

39,180,986
3,796,123
3,510,885
4,020,081
1,802,605
1,828,023
1,791,332
4,672,339

38,822,717
3,834,686
3,310,418
3,957,540
1,842,325
1,765,640
1,763,777
4,551,187

38,626,935
3,858,083
3,528,822
3,964,002
1,844,228
1,839,156
1,759,417
4,649,171

5.26
-12.10
-6.24
-24.72
4.18
22.17
-15.71
-5.93

3,717,434
13,012,804

3,697,362
12,772,109

3,671,903
12,828,969

3,457,757
13,827,564

3,568,875
13,871,323

3,648,359
14,227,378

3,706,828
14,052,769

3,699,775
14,097,372

3,632,046
13,552,010

11.81
39.36

313,846.26
33,130.24
28,113.07
37,156.20

313,146.31
33,340.66
28,218.52
35,895.10

299,913.52
28,477.55
25,259.58
32,256.76

302,096.61
28,382.36
25,660.54
32,536.35

308,439.96
28,896.37
26,601.42
32,855.09

306,839.13
29,728.68
27,494.89
31,482.57

304,265.27
30,053.58
25,944.74
31,016.42

303,282.13
30,292.02
27,706.79
31,123.65

2.16
-14.69
-9.00
-26.94

15,971.42
14,764.00
15,034.16
40,701.09

15,618.57
14,845.08
15,207.40
40,893.06

14,477.26
13,358.56
14,320.53
36,476.50

14,366.17
13,574.69
13,985.25
37,093.94

14,268.39
13,909.66
14,740.67
37,263.65

14,116.79
14,315.85
14,028.51
36,590.62

14,438.85
13,837.85
13,823.25
35,669.02

14,480.08
14,440.26
13,814.18
36,503.30

1.11
18.57
-18.19
-8.70

28,954.86
100,021.21

28,734.56
100,393.38

27,062.78
108,224.00

27,932.13
108,565.20

28,553.94
111,350.78

29,029.38
110,051.84

28,996.24
110,485.33

28,517.27
106,404.57

8.51
35.25

Food per capita consumer expenditure by category

Food consumer expenditure ( per
capita)
296,873.82
329,373.05 320,649.99
Bread and cereals ( per capita)
35,507.11
37,443.33
32,760.36
Meat ( per capita)
30,447.92
31,308.23
28,308.66
Fish and seafood ( per capita)
42,600.29
44,806.30
39,428.81
Milk, cheese and eggs ( per
capita)
14,321.63
16,097.45
16,443.40
Oils and fats ( per capita)
12,178.67
14,163.79
14,820.31
Fruit ( per capita)
16,886.55
17,654.11
16,305.97
Vegetables ( per capita)
39,981.53
44,066.10
41,349.50
Sugar and confectionery ( per
capita)
26,279.82
29,027.34
29,159.78
Other foods ( per capita)
78,670.30
94,806.40
102,073.22
Catering consumer expenditure
Catering consumer expenditure (
million)
12,750,165
Catering consumer expenditure (
per capita)
103,147.49

% change
1990-2010

2002

16,637,236

18,451,641

18,207,731

18,389,256

19,036,718

19,272,675

19,820,703

20,006,260

19,111,947

18,600,874

45.89

132,493.72

144,735.78

142,588.77

143,905.53

148,994.41

150,839.39

155,127.02

156,675.57

149,786.05

146,046.09

41.59

Source: National statistical offices/OECD/Eurostat/Euromonitor International

386

Euromonitor International 2011

Section 3 Country snapshots Japan

Drinking

Table: 3.567

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure ( million)
5,845,799
6,992,680
7,263,248
Beer ( million)
3,560,039
4,291,010
3,735,985
Spirits ( million)
2,135,049
2,514,869
3,066,700
Wine ( million)
150,712
186,801
460,563

6,867,481
3,340,065
3,050,001
477,416

6,974,536
3,397,913
3,081,304
495,319

6,473,659
3,320,299
2,781,182
372,177

6,416,764
3,242,044
2,836,069
338,650

6,400,700
3,299,710
2,725,664
375,326

6,119,295
3,111,445
2,685,086
322,764

6,146,117
3,000,208
2,774,114
371,794

5,856,706
2,932,644
2,617,904
306,159

0.19
-17.62
22.62
103.14

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure ( per capita)
47,291.90
55,687.50
56,973.35
53,780.76
Beer ( per capita)
28,800.34
34,172.25
29,305.29
26,156.79
Spirits ( per capita)
17,272.32
20,027.63
24,055.38
23,885.23
Wine ( per capita)
1,219.24
1,487.62
3,612.68
3,738.75

54,579.39
26,590.44
24,112.81
3,876.13

50,667.30
25,986.94
21,767.44
2,912.91

50,221.40
25,374.16
22,196.76
2,650.48

50,095.17
25,825.23
21,332.45
2,937.49

47,922.20
24,366.75
21,027.79
2,527.67

48,168.96
23,513.53
21,741.56
2,913.86

45,984.34
23,025.86
20,554.66
2,403.83

-2.76
-20.05
19.00
97.16

2,276,022
1,059,054

2,358,083
1,126,139

2,407,298
1,153,391

2,496,707
1,187,813

2,366,893
1,146,921

2,614,213
1,303,774

1,955,491
847,708

27.69
50.30

1,216,969

1,231,944

1,253,907

1,308,894

1,219,972

1,310,439

1,107,783

14.50

18,455.97

18,840.94

19,540.51

18,535.91

20,488.37

15,353.67

23.92

8,813.94

9,027.12

9,296.44

8,981.92

10,218.06

6,655.84

45.87

9,642.04

9,813.82

10,244.08

9,554.00

10,270.30

8,697.84

11.13

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure ( million)
1,531,495
1,891,891
2,208,846
2,195,030
Coffee, tea and cocoa ( million)
564,012
852,019
1,050,871
1,051,502
Mineral waters, soft drinks, fruit
and vegetable juices ( million)
967,483
1,039,872
1,157,975
1,143,528

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure ( per capita)
12,389.63
15,066.43
17,326.32
17,189.77
17,811.06
Coffee, tea and cocoa ( per
capita)
4,562.80
6,785.21
8,243.10
8,234.55
8,287.65
Mineral waters, soft drinks, fruit
and vegetable juices ( per
capita)
7,826.84
8,281.21
9,083.23
8,955.22
9,523.42
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.568

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (
million)
1,817,103
Tobacco consumer expenditure (
per capita)
14,700.17

1,903,039

2,416,374

2,404,227

2,289,873

2,414,079

2,426,204

2,378,959

2,221,394

2,222,740

1,965,490

8.17

15,155.20

18,954.18

18,828.03

17,919.45

18,894.24

18,988.91

18,618.96

17,396.47

17,420.28

15,432.19

4.98

33.3
52.0
15.8

33.0
51.0
16.1

32.7
50.4
16.1

32.8
49.0
17.7

32.3
48.1
17.6

32.2
47.2
18.1

32.1
46.2
18.8

31.4
45.3
18.2

30.8
44.4
18.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.569

1990

2004

2005

2006

4,129,295

4,109,315

4,222,952

4,576,868

32,337.42

32,157.54

33,051.72

35,821.28

3,672
640
63
613
175
1,508

3,758
658
60
620
176
1,557

3,842
657
59
647
184
1,603

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales ( per capita)
27,745.60
28,514.10
28,738.24
Colour cosmetics ( per capita)
5,178.67
5,245.80
5,011.91
Fragrances ( per capita)
504.32
508.53
494.95
Hair care ( per capita)
4,947.35
4,825.92
4,799.63
Mens grooming ( per capita)
1,358.59
1,347.79
1,371.29
Skin care ( per capita)
10,693.95
11,423.20
11,801.01

29,409.25
5,152.95
466.88
4,853.69
1,381.10
12,188.93

30,071.09
5,142.87
461.98
5,067.33
1,439.86
12,543.69

Personal care consumer expenditure

Personal care consumer expenditure
( million)
3,753,290
Personal care consumer expenditure
( per capita)
30,363.72

1995

2002

3,838,766

4,069,130

30,570.73

31,918.50

3,641
670
65
616
172
1,459

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales ( billion)
3,537
Colour cosmetics ( billion)
660
Fragrances ( billion)
64
Hair care ( billion)
631
Mens grooming ( billion)
173
Skin care ( billion)
1,363

2003

2007

% change
1990-2010

2008

2009

2010

4,611,563

4,575,126

4,356,281

4,479,426

19.35

36,092.47

35,829.31

34,141.48

35,170.53

15.83

3,905
667
59
650
186
1,639

3,880
668
56
645
185
1,618

3,799
643
52
633
181
1,581

30,558.89
5,219.57
461.31
5,087.21
1,454.59
12,824.14

30,381.91
5,231.97
438.74
5,052.65
1,444.98
12,667.49

29,771.12
5,039.91
411.40
4,961.60
1,415.20
12,389.99

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

387

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.570

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure ( million)
15,920,554 17,065,889
9,634,985
Clothing materials ( million)
496,860
387,140
168,294
Garments ( million)
12,989,268
13,807,757
7,863,085
Other clothing ( million)
1,169,335
1,358,565
811,872
Clothing, cleaning, repair and hire
( million)
1,265,091
1,512,428
791,735
Footwear ( million)
1,595,465
1,746,945
1,224,481

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

9,182,827
150,851
7,545,457
767,420

8,835,306
128,532
7,270,745
734,963

8,776,816
139,923
7,186,863
763,366

9,176,412
132,909
7,584,978
775,245

9,112,756
184,184
7,439,571
792,717

8,789,398
119,118
7,193,473
778,668

8,929,251
107,133
7,318,047
801,916

8,106,575
122,484
6,631,624
704,441

-49.08
-75.35
-48.95
-39.76

719,099
1,110,862

701,067
1,058,908

686,664
1,108,624

683,280
1,131,751

696,284
1,167,509

698,138
1,158,321

702,154
1,118,809

648,027
1,136,171

-48.78
-28.79

69,140.88
1,005.83
56,897.38
5,751.47

68,693.38
1,095.13
56,249.32
5,974.63

71,820.05
1,040.22
59,364.54
6,067.53

71,321.12
1,441.52
58,225.91
6,204.21

68,832.65
932.85
56,334.44
6,098.00

69,981.21
839.64
57,353.72
6,284.86

63,649.35
961.69
52,068.67
5,530.97

-50.58
-76.07
-50.45
-41.53

5,486.22
8,286.51

5,374.30
8,676.85

5,347.75
8,857.75

5,449.48
9,137.53

5,467.35
9,071.19

5,502.99
8,768.44

5,088.03
8,920.72

-50.29
-30.89

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure ( per capita)
128,795.61
135,907.37
75,577.40
71,912.75
Clothing materials ( per capita)
4,019.55
3,083.06
1,320.11
1,181.35
Garments ( per capita)
105,081.81 109,960.64
61,678.51
59,090.15
Other clothing ( per capita)
9,459.80
10,819.18
6,368.37
6,009.84
Clothing, cleaning, repair and hire
( per capita)
10,234.45
12,044.50
6,210.42
5,631.42
Footwear ( per capita)
12,907.14
13,912.12
9,604.90
8,699.41
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.571

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,465.06

2,875.00

2,450.00

2,679.50

2,901.02

2,907.85

2,758.88

2,750.80

3,102.00

3,150.54

3,248.45

121.73

77.6

83.0

81.5

81.5

81.7

82.7

81.3

81.3

80.9

80.7

80.2

3.37

22.4

17.0

18.5

18.5

18.3

17.3

18.7

18.7

19.1

19.3

19.8

-11.68

Healthy life expectancy at birth

Total population (years)
79
Males (years)
76
Females (years)
82

80
76
83

82
78
85

82
78
85

82
79
86

82
79
85

82
79
86

83
79
86

83
79
86

83
80
86

83
80
86

5.29
5.06
5.53

2.6

3.6

3.2

3.5

3.6

3.6

3.6

3.7

3.7

3.7

60.87

19.6

22.1

21.5

21.1

21.0

21.1

21.2

21.3

21.2

21.2

7.55

816
140

826
140

816
140

822
140

831
140

839
143

856
144

853
147

852
145

299
121
133

301
121
135

286
121
139

286
122
142

288
121
147

289
120
150

295
118
157

293
113
158

293
111
161

1,232

1,329

1,364

1,421

1,423

1,416

1,419

1,425

1,432

6,385.70
1,093.18

6,437.13
1,092.72

6,500.49
1,095.85

6,568.04
1,118.27

6,704.17
1,126.47

6,686.89
1,152.37

6,687.68
1,139.79

2,237.38
949.89

2,236.13
951.34

2,255.30
949.79

2,262.96
941.23

2,311.16
925.42

2,294.74
889.43

2,301.15
872.88

1,088.48

1,113.35

1,149.20

1,172.44

1,225.84

1,235.85

1,262.89

10,674.39

11,124.41

11,135.33

11,079.61

11,115.58

11,168.93

11,240.86

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
2.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
19.7

Consumer health (selected) retail sales by category

Consumer health retail sales (
billion)
Analgesics ( billion)
Cough, Cold and Allergy (Hay Fever)
Remedies ( billion)
Digestive Remedies ( billion)
Medicated Skin Care ( billion)
Vitamins and Dietary Supplements
( billion)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (
per capita)
6,403.32
6,464.70
Analgesics ( per capita)
1,097.38
1,096.92
Cough, Cold and Allergy (Hay Fever)
Remedies ( per capita)
2,348.90
2,360.80
Digestive Remedies ( per capita)
951.67
946.01
Medicated Skin Care ( per
capita)
1,042.24
1,060.98
Vitamins and Dietary Supplements
( per capita)
9,660.27
10,407.34
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.572

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

10,953
12,116

23,188
18,645

24,753
20,758

26,180
17,918

27,493
18,498

28,702
18,998

29,861
19,433

30,924
19,815

31,908
20,154

32,827
20,458

389.42
694.47

125

161

162

170

161

165

163

161

161

Package holidays consumer expenditure

Package holidays consumer
expenditure ( million)
4,713,318
5,042,771
Package holidays consumer
expenditure ( per capita)
38,130.25
40,159.04

4,710,014

4,404,015

4,750,060

4,363,333

4,541,766

4,344,759

4,302,330

3,905,979

4,127,226

-12.43

36,945.63

34,488.82

37,171.70

34,150.44

35,546.56

34,004.32

33,692.96

30,612.33

32,405.21

-15.01

2,439,829

2,419,120

2,112,789

2,214,305

2,358,673

2,439,704

2,276,496

2,137,638

52.12

19,106.84

18,930.88

16,536.14

17,330.46

18,460.19

19,106.12

17,841.58

16,783.81

47.64

1990
Satellite TV and Cable TV households
Cable TV households (000)
6,707
Satellite TV households (000)
2,575
Cinema attendances
Cinema attendances (million)

148

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure ( million) 1,405,217
1,940,090
2,370,809
Hotels and other accommodation
consumer expenditure ( per
capita)
11,368.06
15,450.27
18,596.77
Source: Euromonitor International from Council of Europe

388

Euromonitor International 2011

Section 3 Country snapshots Japan

Consumer Technology

Table: 3.573

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

19.4

27.8

36.3

44.6

51.2

56.8

61.1

65.5

70.0

65.8

67.3

68.5

69.8

71.1

70.6

70.1

69.5

69.7

12.4

21.6

33.7

44.1

56.0

64.8

70.1

74.1

77.0

CD player and DVD player/recorder households

CD player households (% of
households)
41.1
56.9
DVD player/recorder households (% of
households)
0.2

% change
1990-2010

69.80

Video game console households

Video game console households (% of
households)
19.7

26.3

31.3

31.6

31.4

31.1

30.5

30.0

29.5

29.1

28.6

45.18

Mobile telephone households

Mobile telephone households (% of
households)

3.6

30.4

78.6

83.3

85.1

85.3

88.0

89.9

91.3

92.7

93.9

2,488.15

Internet users
Internet users (000)

25

2,000

59,220

61,640

79,480

85,290

87,540

94,655

95,979

99,182

100,536

402,042.74

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.574

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

77.3

80.0

84.4

86.4

86.0

83.9

83.9

84.5

85.0

85.5

85.9

5,859,054

5,622,547

5,559,319

6,595,312

6,556,907

6,782,612

6,499,796

5,703,060

6,676,783

7.08

2,742,473

2,710,195

2,674,115

3,222,833

3,172,454

3,243,274

3,034,408

2,689,116

3,231,719

-1.68

1,052,287

1,012,144

933,136

1,297,224

1,368,886

1,396,653

1,379,953

1,083,761

1,378,301

-4.13

725,202

642,922

680,685

778,139

778,665

923,071

880,469

747,405

884,340

34.12

1,339,093

1,257,285

1,271,383

1,297,116

1,236,903

1,219,614

1,204,965

1,182,778

1,182,422

38.87

44,031.41

43,504.57

51,619.44

51,318.24

53,084.21

50,902.03

44,696.59

52,423.23

3.92

21,224.14

20,926.35

25,224.10

24,829.51

25,383.53

23,763.44

21,075.41

25,374.07

-4.58

Transport services consumer expenditure

Transport services consumer
expenditure ( million)
6,235,517
6,204,810
Rail travel consumer expenditure
( million)
3,287,091
3,112,866
Buses, coaches and taxis consumer
expenditure ( million)
1,437,644
1,214,388
Air travel consumer expenditure
( million)
659,347
729,803
Other travel consumer expenditure
( million)
851,435
1,147,754

Transport services per capita consumer expenditure

Transport services consumer
expenditure ( per capita)
50,444.68
49,413.16
45,958.77
Rail travel consumer expenditure
( per capita)
26,592.22
24,789.89
21,512.12
Buses, coaches and taxis consumer
expenditure ( per capita)
11,630.39
9,671.00
8,254.20
Air travel consumer expenditure
( per capita)
5,334.05
5,811.92
5,688.53
Other travel consumer expenditure
( per capita)
6,888.02
9,140.35
10,503.93

11.13

7,926.32

7,302.28

10,152.96

10,713.71

10,930.93

10,806.87

8,493.76

10,821.83

-6.95

5,034.86

5,326.72

6,090.25

6,094.29

7,224.43

6,895.24

5,857.63

6,943.46

30.17

9,846.08

9,949.24

10,152.12

9,680.74

9,545.33

9,436.48

9,269.78

9,283.87

34.78

Source: Euromonitor International from national statistics

Money

Table: 3.575

1990
Annual savings and savings ratio
Annual savings ( million)
50,742,642
Savings ratio (% of disposable
income)
18.0
Consumer lending by category
Consumer lending (total) (YEN
billion)
Mortgages/housing share of total
consumer lending (YEN billion)
Consumer credit share of total
consumer lending (YEN billion)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

58,333,374

35,342,258

32,297,640

31,978,977

32,746,608

32,191,830

28,310,088

28,496,839

29,908,345

29,403,487

-42.05

17.9

11.3

10.5

10.3

10.5

10.2

9.0

9.1

9.8

9.6

-46.68

242,366

240,297

238,355

238,852

235,690

232,730

230,492

227,316

225,630

181,777

181,413

181,232

181,413

179,166

178,270

177,735

175,958

175,078

60,589

58,884

57,123

57,439

56,524

54,460

52,756

51,358

50,552

325,000

385,000

390,000

401,651

409,161

415,520

421,254

413,671

417,808

266,769

276,027

286,755

297,189

317,313

330,295

345,758

351,287

360,248

Source: National statistical offices/Euromonitor International

www.euromonitor.com

389

World Consumer Lifestyles Databook 2011

Jordan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.576

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

356
625
365
561
353
570
417
367
185

396
728
447
710
484
837
712
507
224

426
803
505
809
554
953
944
651
313

423
819
517
828
569
979
983
675
330

421
832
529
848
583
1,007
1,027
704
347

423
843
540
869
598
1,038
1,077
739
363

430
851
549
889
611
1,070
1,133
781
378

441
858
557
910
625
1,102
1,194
829
392

455
863
562
929
637
1,131
1,256
882
405

469
870
565
945
647
1,153
1,314
938
417

478
878
567
957
655
1,168
1,364
993
429

% change
1990-2010
34.19
40.40
55.44
70.64
85.67
104.85
227.30
170.24
131.02

Source: National statistical offices/Euromonitor International

People

Table: 3.577

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
3,254
0-14 yrs (000)
1,516
15-64 yrs (000)
1,635
65+ yrs (000)
102

4,304
1,783
2,413
109

5,103
1,975
2,967
160

5,245
2,006
3,067
172

5,400
2,036
3,181
183

5,566
2,065
3,308
193

5,747
2,094
3,449
203

5,941
2,125
3,603
213

6,136
2,155
3,759
222

6,316
2,182
3,904
230

6,472
2,204
4,030
239

98.91
45.31
146.44
133.64

Male population by age at January 1st

Male population by age at January
1st (000)
1,696
0-14 yrs (000)
782
15-64 yrs (000)
861
65+ yrs (000)
52

2,250
914
1,282
54

2,633
1,011
1,540
81

2,703
1,027
1,589
87

2,780
1,043
1,645
92

2,863
1,058
1,708
98

2,954
1,073
1,778
103

3,051
1,088
1,855
108

3,149
1,103
1,934
112

3,239
1,116
2,007
117

3,317
1,126
2,071
121

95.66
43.93
140.51
131.53

Female population by age at January 1st

Female population by age at January
1st (000)
1,558
2,054
0-14 yrs (000)
734
869
15-64 yrs (000)
774
1,131
65+ yrs (000)
50
54

2,470
964
1,427
79

2,542
978
1,479
85

2,619
993
1,536
90

2,703
1,007
1,600
96

2,793
1,022
1,671
101

2,890
1,037
1,747
105

2,987
1,052
1,825
110

3,077
1,066
1,897
114

3,155
1,077
1,959
118

102.43
46.77
153.03
135.82

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,606
28
92
3,360

1,652
29
94
3,454

1,702
31
96
3,556

1,755
32
99
3,666

1,813
33
101
3,786

1,875
35
104
3,914

1,937
36
106
4,042

1,995
38
109
4,162

2,045
39
111
4,265

101.69
172.38
68.01
99.37

9
2

9
2

10
2

10
2

10
2

10
2

10
2

10
2

10
2

2.79
12.73

29

29

29

29

30

30

30

30

30

10.63

27

27

27

27

27

27

27

27

27

19.33

4,106
1,139

4,228
1,172

4,359
1,207

4,501
1,245

4,655
1,285

4,811
1,325

4,956
1,360

5,083
1,390

116.25
53.80

59

61

63

65

67

70

72

73

98.91

1,021,611
386,464
215,287
243,409
126,091
102,923
116,652
76,928
77,387
70,959

1,036,320
395,227
227,735
250,645
135,500
113,197
122,032
84,975
80,059
73,528

1,053,506
405,079
241,084
258,654
145,769
124,095
127,801
93,332
83,091
76,378

1,074,829
416,787
256,067
267,992
157,232
136,260
134,508
102,470
86,558
79,647

1,100,325
430,382
272,747
278,692
170,025
149,726
142,134
112,372
90,511
83,362

1,128,409
445,239
290,773
290,367
183,999
164,388
150,561
122,928
94,815
87,390

1,155,710
460,007
309,152
302,061
198,777
179,928
159,554
133,849
99,265
91,385

1,174,194
471,302
325,328
311,510
211,825
193,904
167,063
143,851
102,910
94,754

37.33
58.86
226.16
81.82
499.60
916.99
149.96
1,228.53
107.04
106.10

1,014
14
66
2,139

1,348
21
83
2,832

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
10
8
Divorce rates (per 000 population)
2
1
First marriage: average age of men
(a)
(years)
27
28
First marriage: average age of women
(a,
b)
(years)
23
25

Urban and rural population, and population density

Urban population (000)
2,350
3,366
3,994
Rural population (000)
904
938
1,108
Population density (persons per sq
km)
37
49
58
Population of major cities
Amman (Number)
Az-Zarqa (Number)
Ar-RuSayfah (Number)
Irbid (Number)
Al-Quwaysimah (Number)
Tila al Ali (Number)
Wadi as Sir (Number)
Khuraybat as-Suq (Number)
Aqaba (Number)
As-Salt (Number)

855,043
296,682
99,745
171,327
35,328
19,066
66,835
10,828
49,705
45,974

1,010,033
358,634
145,961
214,146
73,239
42,712
93,069
26,631
64,765
58,299

1,010,958
379,245
203,879
237,220
117,523
93,572
112,164
69,507
74,987
68,618

Source: Euromonitor International from national statistics/UN

Notes: (a) Http://www.europaworld.org/week169/women19304.htm; (b) Website - http://www.arabwomenconnect.org/docs/JO_JNCW_npaaj1.doc

390

Euromonitor International 2011

Section 3 Country snapshots Jordan

House and Home

Table: 3.578

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
499
690
Over US$5,000 (000)
253
377
Over US$15,000 (000)
34
47
Over US$35,000 (000)
8
12
Over US$55,000 (000)
5
7

860
598
116
21
12

893
629
130
23
13

931
707
182
31
17

970
780
243
41
20

1,011
834
286
49
22

1,055
905
364
68
29

1,100
987
489
105
41

1,140
1,019
499
106
42

1,177
1,066
556
125
48

136.08
321.73
1,524.75
1,395.63
896.18

Households by number of persons

1 person (000)
15
2 persons (000)
42
3 persons (000)
40
4 persons (000)
48
5 persons (000)
54
6+ persons (000)
319

30
56
61
83
91
386

41
85
92
119
128
408

42
92
98
125
134
415

44
100
105
131
139
423

45
108
112
137
146
432

47
117
119
144
152
441

48
126
127
151
159
451

50
135
135
158
166
461

52
144
143
165
173
470

53
153
150
171
179
476

258.91
260.47
276.26
259.42
232.04
49.42

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

15
33
367
28
74

30
50
477
41
109

41
71
557
56
149

42
75
574
59
157

44
79
592
62
165

45
83
612
65
174

47
88
633
68
183

48
93
656
72
193

50
98
678
76
203

52
103
699
79
212

53
108
718
83
221

258.91
229.75
95.28
196.11
196.86

442

557

589

602

623

59
91

189
95

208
95

225
94

678
6
672
247
95

705
7
698
258
99

732
9
723
270
104

757
10
747
281
108

780
12
767
291
112

76.29

17
58

651
5
646
235
93

1,594.95
93.16

Households by type of dwelling

Apartment (000)
313
Other (000)
15

381
17

347
14

358
15

369
16

382
16

395
17

409
17

423
18

436
19

447
19

42.75
25.60

Household running costs

Household running costs (JOD million)
Electricity (JOD million)
Gas (JOD million)
Solid Fuels (JOD million)
Liquid Fuels (JOD million)

78
46
16
7
8

122
63
35
10
13

236
92
95
19
27

245
96
99
19
28

298
119
118
23
34

358
143
141
28
41

399
159
159
31
46

473
186
191
36
54

595
231
243
45
68

607
232
251
46
69

670
255
280
51
77

756.16
451.74
1,607.66
673.46
821.41

28.0
0.0
0.6
1.0
0.0
81.6
27.1
1.2
0.6
87.8

52.0
0.0
1.3
2.3
0.3
83.4
33.0
1.9
1.9
89.7

76.2
0.6
5.8
6.4
16.4
93.2
60.0
2.8
8.1
92.9

77.6
0.8
6.9
7.2
19.6
91.4
55.0
2.9
9.9
91.8

79.3
1.3
8.1
7.9
22.8
90.8
51.5
3.1
11.8
90.7

80.6
1.8
9.5
8.5
26.4
90.6
47.0
3.2
14.0
90.4

81.8
2.5
10.9
9.1
30.8
91.9
41.5
3.3
16.4
91.0

83.1
3.2
12.0
9.6
36.2
94.6
35.7
3.5
18.9
93.8

84.1
3.9
13.4
10.1
40.6
95.7
29.6
3.6
21.5
95.7

85.1
4.5
14.4
10.5
45.0
96.8
23.5
3.8
24.0
96.6

86.0
5.1
15.4
10.9
48.5
97.4
21.0
3.8
26.4
97.0

207.14

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

2,703.64
1,003.43
216,893.71
19.42
-22.39
222.55
3,983.30
10.44

Source: Euromonitor International from national statistics

www.euromonitor.com

391

World Consumer Lifestyles Databook 2011

Income

Table: 3.579

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (JOD
per capita)
687.40
827.47
1,165.42
Gross income (annual, constant) (JOD
per capita)
738.02
954.38
1,342.07
Disposable income (annual, current)
(JOD per capita)
656.84
734.56
1,049.26
Disposable income (annual, constant)
(JOD per capita)
705.20
847.22
1,208.30

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

1,211.23

1,394.59

1,597.82

1,740.59

1,970.87

2,391.53

2,384.08

2,560.22

272.45

1,410.69

1,617.74

1,846.10

1,954.25

2,170.47

2,366.87

2,445.63

2,560.22

246.91

1,094.65

1,269.81

1,463.67

1,585.29

1,806.52

2,188.03

2,181.21

2,342.37

256.61

1,274.92

1,473.00

1,691.09

1,779.88

1,989.47

2,165.47

2,237.53

2,342.37

232.16

Gross income (annual, current) by age

Aged 15-19 (JOD)
1,055
Aged 20-24 (JOD)
1,198
Aged 25-29 (JOD)
1,278
Aged 30-34 (JOD)
1,375
Aged 35-39 (JOD)
1,514
Aged 40-44 (JOD)
1,642
Aged 45-49 (JOD)
1,679
Aged 50-54 (JOD)
1,586
Aged 55-59 (JOD)
1,415
Aged 60-64 (JOD)
1,311
Aged 65+ (JOD)
1,185

1,136
1,301
1,389
1,492
1,646
1,792
1,840
1,742
1,557
1,442
1,310

1,448
1,695
1,848
2,021
2,248
2,451
2,513
2,369
2,107
1,948
1,764

1,485
1,743
1,906
2,089
2,326
2,536
2,600
2,450
2,178
2,013
1,820

1,663
1,966
2,173
2,403
2,684
2,922
2,985
2,803
2,483
2,292
2,067

1,967
2,292
2,462
2,656
2,941
3,218
3,328
3,167
2,832
2,621
2,370

2,084
2,447
2,657
2,894
3,218
3,519
3,628
3,442
3,068
2,836
2,562

2,287
2,701
2,955
3,239
3,613
3,948
4,063
3,846
3,422
3,160
2,853

2,736
3,230
3,522
3,849
4,290
4,694
4,841
4,594
4,093
3,780
3,414

2,581
3,096
3,458
3,858
4,333
4,723
4,829
4,539
4,014
3,694
3,329

2,732
3,286
3,677
4,108
4,619
5,037
5,150
4,843
4,283
3,939
3,549

159.03
174.23
187.59
198.77
205.00
206.70
206.74
205.35
202.76
200.56
199.53

Gross income (annual, constant) by age

Aged 15-19 (JOD)
2,252
Aged 20-24 (JOD)
2,559
Aged 25-29 (JOD)
2,730
Aged 30-34 (JOD)
2,936
Aged 35-39 (JOD)
3,234
Aged 40-44 (JOD)
3,507
Aged 45-49 (JOD)
3,586
Aged 50-54 (JOD)
3,387
Aged 55-59 (JOD)
3,021
Aged 60-64 (JOD)
2,799
Aged 65+ (JOD)
2,530

1,971
2,256
2,408
2,588
2,855
3,109
3,191
3,021
2,700
2,502
2,272

2,115
2,475
2,699
2,952
3,284
3,580
3,670
3,460
3,078
2,845
2,576

2,134
2,505
2,739
3,002
3,343
3,644
3,737
3,522
3,131
2,893
2,615

2,313
2,734
3,021
3,341
3,732
4,062
4,151
3,898
3,453
3,187
2,874

2,642
3,079
3,308
3,568
3,951
4,324
4,471
4,255
3,805
3,522
3,184

2,635
3,094
3,360
3,659
4,069
4,450
4,588
4,352
3,880
3,587
3,239

2,744
3,241
3,545
3,886
4,335
4,737
4,875
4,615
4,106
3,792
3,423

2,856
3,372
3,677
4,018
4,479
4,901
5,054
4,796
4,273
3,946
3,565

2,713
3,255
3,635
4,055
4,555
4,965
5,076
4,771
4,219
3,883
3,500

2,732
3,286
3,677
4,108
4,619
5,037
5,150
4,843
4,283
3,939
3,549

21.30
28.41
34.67
39.91
42.83
43.62
43.64
42.99
41.77
40.75
40.26

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.580

1990
Consumer expenditure by category
Consumer expenditure by category
(JOD million)
2,116
Food and non-alcoholic beverages
(JOD million)
793
Alcoholic beverages and tobacco (JOD
million)
90
Clothing and footwear (JOD million)
157
Housing (JOD million)
371
Household goods and services (JOD
million)
122
Health goods and medical services
(JOD million)
38
Transport (JOD million)
238
Communications (JOD million)
26
Leisure and recreation (JOD million)
72
Education (JOD million)
60
Hotels and catering (JOD million)
10
Miscellaneous goods and services
(JOD million)
138

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,105

5,336

5,645

6,814

8,104

9,085

10,713

13,449

13,732

15,171

617.11

1,160

2,211

2,340

2,800

3,301

3,720

4,378

5,484

5,587

6,153

675.68

131
202
623

247
302
1,089

262
322
1,127

317
386
1,366

386
455
1,634

439
504
1,818

521
588
2,153

658
734
2,705

677
747
2,757

753
822
3,044

736.88
422.38
719.90

161

244

268

330

399

448

535

683

708

795

553.95

58
318
34
96
82
14

139
437
100
124
209
42

153
458
104
138
220
45

185
554
125
172
268
54

222
667
149
204
317
64

252
747
167
224
355
73

302
876
202
261
428
87

383
1,092
260
325
547
110

395
1,114
271
329
564
113

442
1,228
303
362
631
126

1,069.93
416.43
1,085.68
400.25
945.29
1,100.41

225

192

209

257

304

339

382

469

469

513

271.71

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.581

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

575
504
71

843
733
110

1,028
877
151

1,048
901
147

1,102
958
144

1,144
990
155

1,199
1,035
164

1,318
1,110
209

1,381
1,165
216

1,440
1,207
232

1,512
1,262
251

163.12
150.53
252.05

82
65
18

116
88
27

178
135
43

183
144
39

163
130
33

192
141
52

192
136
56

198
124
74

200
128
72

212
145
67

207
140
67

152.29
117.36
280.78

12.5

12.1

14.8

14.8

12.9

14.4

13.8

13.1

12.6

12.9

12.0

-3.62

11.4

10.7

13.3

13.7

11.9

12.4

11.6

10.1

9.9

10.7

10.0

-11.92

19.8

19.9

22.2

21.0

18.5

25.1

25.5

26.1

25.0

22.5

21.0

6.44

Source: International Labour Organisation/Euromonitor International

392

Euromonitor International 2011

Section 3 Country snapshots Jordan

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.582

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

42
599
494

57
659
532

87
766
607

86
786
613

88
800
616

92
805
626

95
806
649

93
807
671

94
807
700

94
810
717

94
809
729

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

% change
1990-2010
125.23
35.01
47.50

76
40
36

88
46
42

163
83
80

186
91
95

214
104
110

218
108
110

220
106
114

232
113
119

255
124
131

262
125
138

270
128
142

254.87
222.19
290.57

3.3

11.4

9.0

8.5

8.7

9.9

9.8

9.7

10.5

10.5

10.6

223.48

36,962
5,027
4,805

37,825
4,571
5,744

42,294
6,683
4,420

44,147
7,039
5,499

49,574
8,681
7,611

52,864
9,544
8,125

55,631
10,169
8,824

57,259
10,601
9,277

9,426
6,875

12,229
5,844

11,736
8,170

11,980
7,850

12,538
7,111

12,998
7,525

13,503
7,636

13,734
7,627

4,657
665
3,807
74

3,797
763
3,860
41

3,755
899
4,731
82

4,366
759
5,099
78

5,338
705
6,459
76

5,731
720
7,037
83

6,140
715
7,524
85

6,385
711
7,857
87

1,626

976

1,818

1,477

1,055

1,101

1,035

980

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.583

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (JOD
million)
756
1,099
Bread and cereals (JOD million)
71
138
Meat (JOD million)
231
313
Fish and seafood (JOD million)
14
18
Milk, cheese and eggs (JOD million)
95
125
Oils and fats (JOD million)
76
96
Fruit (JOD million)
49
74
Vegetables (JOD million)
93
129
Sugar and confectionery (JOD million)
66
90
Other foods (JOD million)
62
115

2,067
355
517
33
196
140
146
231
152
297

2,184
371
547
35
207
151
158
245
157
311

2,608
431
666
43
249
177
195
304
183
361

3,066
499
781
52
295
207
239
361
214
418

3,455
579
863
59
325
234
272
395
244
485

4,061
688
1,006
70
378
271
324
464
283
577

5,080
867
1,248
88
467
335
411
580
351
733

5,168
889
1,261
90
471
338
424
590
353
752

5,683
981
1,380
100
514
369
474
650
384
831

651.30
1,285.77
497.11
627.53
442.87
386.55
877.20
598.40
479.65
1,231.27

405.08
69.64
101.25
6.52

416.34
70.81
104.34
6.66

483.04
79.76
123.28
7.93

550.88
89.61
140.31
9.34

601.21
100.69
150.14
10.33

683.52
115.80
169.29
11.79

828.00
141.33
203.46
14.34

818.26
140.75
199.69
14.25

877.98
151.60
213.15
15.40

277.72
596.70
200.20
265.77

38.43
27.42
28.59
45.26

39.50
28.84
30.13
46.72

46.09
32.80
36.10
56.23

53.05
37.18
43.00
64.84

56.49
40.71
47.38
68.66

63.55
45.69
54.54
78.05

76.14
54.66
66.96
94.45

74.56
53.47
67.17
93.40

79.48
56.98
73.26
100.40

172.93
144.61
391.29
251.12

29.75
58.21

29.98
59.35

33.98
66.87

38.40
75.15

42.43
84.38

47.71
97.09

57.17
119.49

55.89
119.09

59.37
128.34

191.42
569.30

26

27

33

39

45

54

68

70

78

1,085.07

2.09

5.12

5.22

6.11

7.08

7.80

9.08

11.15

11.16

12.13

495.80

1990

Food per capita consumer expenditure by category

Food consumer expenditure (JOD per
capita)
232.44
255.42
Bread and cereals (JOD per capita)
21.76
32.11
Meat (JOD per capita)
71.00
72.83
Fish and seafood (JOD per capita)
4.21
4.27
Milk, cheese and eggs (JOD per
capita)
29.12
29.10
Oils and fats (JOD per capita)
23.29
22.23
Fruit (JOD per capita)
14.91
17.29
Vegetables (JOD per capita)
28.59
29.99
Sugar and confectionery (JOD per
capita)
20.37
20.93
Other foods (JOD per capita)
19.17
26.66
Catering consumer expenditure
Catering consumer expenditure (JOD
million)
7
Catering consumer expenditure (JOD
per capita)
2.04

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Drinking

Table: 3.584

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (JOD million)
21
34
82
Beer (JOD million)
18
22
33
Spirits (JOD million)
2
10
46
Wine (JOD million)
1
2
3

88
36
49
4

108
43
60
4

132
54
73
5

152
61
84
6

183
72
103
8

234
89
136
10

245
91
144
10

276
100
164
12

1,234.53
469.16
8,194.35
940.25

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (JOD per capita)
6.36
7.89
16.15
16.80
Beer (JOD per capita)
5.41
5.14
6.54
6.79
Spirits (JOD per capita)
0.61
2.37
8.95
9.34
Wine (JOD per capita)
0.34
0.38
0.67
0.68

19.94
7.97
11.16
0.82

23.77
9.68
13.11
0.98

26.37
10.68
14.58
1.12

30.76
12.08
17.38
1.30

38.20
14.51
22.10
1.59

38.76
14.33
22.81
1.62

42.65
15.47
25.40
1.79

570.94
186.14
4,069.99
422.99

156
96

192
118

234
145

265
164

317
196

404
251

419
261

471
293

1,175.51
1,207.20

60

74

90

101

121

153

158

178

1,126.50

35.54

42.12

46.08

53.43

65.87

66.33

72.71

541.26

21.91

26.00

28.46

33.07

40.85

41.24

45.25

557.20

13.63

16.12

17.62

20.36

25.01

25.08

27.46

516.62

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (JOD million)
37
61
144
Coffee, tea and cocoa (JOD million)
22
37
90
Mineral waters, soft drinks, fruit
and vegetable juices (JOD million)
14
24
54

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (JOD per capita)
11.34
14.10
28.27
29.78
Coffee, tea and cocoa (JOD per
capita)
6.89
8.54
17.67
18.33
Mineral waters, soft drinks, fruit
and vegetable juices (JOD per capita)
4.45
5.56
10.60
11.45
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.585

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (JOD
million)
69
Tobacco consumer expenditure (JOD
per capita)
21.30

97

164

173

209

254

288

338

423

432

477

588.37

22.51

32.18

33.07

38.77

45.66

50.04

56.92

68.99

68.42

73.73

246.08

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.586

1990
Personal care consumer expenditure
Personal care consumer expenditure
(JOD million)
39
Personal care consumer expenditure
(JOD per capita)
11.85

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

45

60

65

78

93

104

118

145

145

159

312.98

10.53

11.70

12.34

14.49

16.70

18.11

19.80

23.64

23.02

24.60

107.63

79
10
9
11
11
6

76
7
8
11
11
5

79
7
9
12
12
5

82
8
10
13
12
6

86
8
11
15
13
6

95
9
12
16
14
7

108
10
15
19
16
8

14.01
1.36
1.56
2.11
2.10
0.99

14.14
1.34
1.64
2.21
2.13
0.99

14.24
1.32
1.70
2.27
2.12
0.99

14.55
1.33
1.81
2.45
2.13
1.02

15.47
1.42
2.02
2.67
2.26
1.08

17.14
1.61
2.41
2.99
2.54
1.24

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (US$ million)
73
Colour cosmetics (US$ million)
8
Fragrances (US$ million)
9
Hair care (US$ million)
10
Mens grooming (US$ million)
10
Skin care (US$ million)
5

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (US$ per capita)
14.25
15.03
Colour cosmetics (US$ per capita)
1.52
1.91
Fragrances (US$ per capita)
1.74
1.81
Hair care (US$ per capita)
2.03
2.13
Mens grooming (US$ per capita)
2.01
2.15
Skin care (US$ per capita)
1.03
1.06
Source: National statistical offices/OECD/Eurostat/Euromonitor International

394

Euromonitor International 2011

Section 3 Country snapshots Jordan

Fashion

Table: 3.587

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

262
4
245
6

314
4
294
7

371
5
348
8

412
6
387
9

482
6
453
10

604
8
566
13

617
8
579
13

681
9
639
14

436.33
107.93
449.62
408.73

7
61

8
72

10
84

11
92

13
106

17
130

17
130

19
141

403.62
364.09

58.11
0.83
54.42
1.29

66.71
0.88
62.54
1.46

71.73
0.96
67.27
1.54

81.21
1.06
76.19
1.73

98.39
1.26
92.33
2.08

97.61
1.22
91.61
2.05

105.15
1.31
98.68
2.20

169.64
4.54
176.32
155.76

1.57
13.33

1.82
15.11

1.97
15.94

2.24
17.80

2.72
21.23

2.72
20.62

2.96
21.78

153.20
133.32

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (JOD million)
127
160
244
Clothing materials (JOD million)
4
4
3
Garments (JOD million)
116
149
229
Other clothing (JOD million)
3
4
5
Clothing, cleaning, repair and hire
(JOD million)
4
4
7
Footwear (JOD million)
30
42
58

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (JOD per capita)
39.00
37.24
47.80
49.87
Clothing materials (JOD per capita)
1.26
0.83
0.56
0.72
Garments (JOD per capita)
35.71
34.55
44.88
46.72
Other clothing (JOD per capita)
0.86
0.84
1.07
1.12
Clothing, cleaning, repair and hire
(JOD per capita)
1.17
1.02
1.29
1.32
Footwear (JOD per capita)
9.33
9.68
11.34
11.60
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.588

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

67.38

129.00

186.00

190.20

206.67

213.41

218.36

247.73

277.00

292.90

311.53

362.38

62.1

50.6

51.1

54.1

53.8

54.4

60.6

62.2

64.5

67.5

37.9

49.4

48.9

45.9

46.2

45.6

39.4

37.8

35.5

32.5

69
67
71

71
70
73

71
70
73

72
70
74

72
70
74

72
70
74

72
71
74

73
71
75

73
71
75

73
71
75

9.14
9.22
9.03

24.7

26.9

27.1

27.4

27.6

27.8

28.1

28.3

28.6

28.8

25.55

31.2

32.3

32.4

32.5

32.6

32.7

32.8

32.9

33.1

33.2

10.60

3
1

3
1

3
1

4
1

4
1

4
1

4
1

5
1

5
1

1
0
1

1
0
1

1
1
1

1
1
1

1
1
1

2
1
1

2
1
1

2
1
1

2
1
1

0.59
0.15

0.61
0.16

0.65
0.16

0.66
0.17

0.69
0.17

0.71
0.18

0.80
0.20

0.81
0.20

0.23
0.09
0.10

0.24
0.09
0.10

0.25
0.12
0.11

0.25
0.12
0.11

0.26
0.13
0.11

0.27
0.14
0.12

0.29
0.16
0.13

0.32
0.16
0.12

0.03

0.03

0.03

0.03

0.03

0.03

0.03

0.04

Healthy life expectancy at birth

Total population (years)
67
Males (years)
65
Females (years)
69
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
22.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.0

Consumer health (selected) retail sales by category

Consumer health retail sales (US$
million)
Analgesics (US$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ million)
Digestive Remedies (US$ million)
Medicated Skin Care (US$ million)
Vitamins and Dietary Supplements
(US$ million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (US$
per capita)
0.57
Analgesics (US$ per capita)
0.15
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ per capita)
0.21
Digestive Remedies (US$ per capita)
0.09
Medicated Skin Care (US$ per capita)
0.10
Vitamins and Dietary Supplements
(US$ per capita)
0.02
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.589

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

0
11

2
309

2
380

2
471

3
552

3
632

3
707

3
779

4
841

4
895

455,125.41

11

11

12

774.11

0.42

0.89

0.93

1.11

1.24

1.25

1.42

1.72

1.69

1.82

339.46

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (JOD million)
4
5
16
Hotels and other accommodation
consumer expenditure (JOD per capita) 1.18
1.27
3.19

17

21

25

28

33

42

43

47

1,126.77

3.27

3.84

4.49

4.82

5.56

6.77

6.75

7.30

516.76

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (JOD million)
1
Package holidays consumer
expenditure (JOD per capita)
0.41

Source: Euromonitor International from Council of Europe

www.euromonitor.com

395

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.590

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

0.4

0.9

1.8

3.2

5.0

10.0

9.7

10.3

11.5

12.5

13.4

14.3

14.5

14.7

14.1

14.3

14.0

1.5

2.9

5.3

10.4

15.5

19.8

23.4

26.4

29.0

CD player and DVD player/recorder households

CD player households (% of
households)
2.1
5.0
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.3

2.7

5.0

5.3

5.6

6.0

6.2

6.5

6.8

7.1

7.4

Mobile telephone households

Mobile telephone households (% of
households)

1.2

48.0

49.7

51.3

51.3

60.0

90.0

93.7

97.1

98.4

308

444

630

720

797

1,188

1,411

1,642

1,820

0.0

Internet users
Internet users (000)

% change
1990-2010

575.24

2,104.02

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.591

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

23.5

25.8

38.0

33.7

31.2

31.1

33.9

40.2

43.4

46.5

47.9

186

250

261

313

379

434

512

640

655

725

417.19

10

11

370.45

104

144

150

179

219

254

299

374

384

425

438.09

28

35

37

46

55

63

74

92

94

104

406.82

52

67

70

84

99

111

131

165

168

185

382.40

49.00

49.70

58.00

68.08

75.57

86.16

104.39

103.77

111.97

160.02

0.74

0.77

0.91

1.04

1.14

1.28

1.54

1.52

1.63

136.52

28.25

28.53

33.19

39.43

44.13

50.26

60.98

60.75

65.67

170.52

6.80

7.04

8.43

9.88

10.99

12.51

15.05

14.93

16.12

154.80

13.21

13.37

15.48

17.73

19.31

22.10

26.81

26.57

28.54

142.53

Transport services consumer expenditure

Transport services consumer
expenditure (JOD million)
140
Rail travel consumer expenditure
(JOD million)
2
Buses, coaches and taxis consumer
expenditure (JOD million)
79
Air travel consumer expenditure (JOD
million)
21
Other travel consumer expenditure
(JOD million)
38

Transport services per capita consumer expenditure

Transport services consumer
expenditure (JOD per capita)
43.06
43.26
Rail travel consumer expenditure
(JOD per capita)
0.69
0.72
Buses, coaches and taxis consumer
expenditure (JOD per capita)
24.28
24.14
Air travel consumer expenditure (JOD
per capita)
6.33
6.41
Other travel consumer expenditure
(JOD per capita)
11.77
11.99

103.81

Source: Euromonitor International from national statistics

Money

Table: 3.592

1990
Annual savings and savings ratio
Annual savings (JOD million)
93
Savings ratio (% of disposable
income)
4.4

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

157

275

355

427

515

570

674

821

932

1,024

1,001.26

5.0

5.1

6.2

6.2

6.3

6.3

6.3

6.1

6.8

6.8

55.26

2,741

5,163

5,220

5,573

6,781

9,060

9,951

10,335

10,622

1,634

3,016

3,194

3,375

4,280

5,857

6,521

6,860

7,102

1,107

2,147

2,027

2,198

2,501

3,203

3,430

3,475

3,520

29

30

31

33

34

36

39

44

48

23

24

25

26

27

29

29

29

29

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

396

Euromonitor International 2011

Section 3 Country snapshots Kazakhstan

Kazakhstan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.593

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,135
2,101
1,288
2,035
1,331
2,427
3,421
3,007
1,511

809
2,031
1,303
2,034
1,362
2,348
3,265
3,230
1,635

655
1,410
1,186
2,118
1,359
2,351
2,877
3,289
1,588

685
1,345
1,132
2,141
1,391
2,389
2,871
3,373
1,580

724
1,305
1,077
2,154
1,431
2,442
2,883
3,474
1,575

768
1,290
1,023
2,149
1,473
2,504
2,907
3,576
1,571

812
1,301
973
2,122
1,511
2,568
2,940
3,671
1,572

858
1,337
929
2,075
1,542
2,633
2,983
3,757
1,580

897
1,392
894
2,008
1,559
2,687
3,031
3,828
1,595

956
1,461
872
1,929
1,558
2,724
3,085
3,887
1,620

979
1,540
868
1,849
1,542
2,744
3,150
3,947
1,657

% change
1990-2010
-13.78
-26.69
-32.63
-9.14
15.84
13.08
-7.92
31.23
9.64

Source: National statistical offices/Euromonitor International

People

Table: 3.594

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
16,298
0-14 yrs (000)
5,138
15-64 yrs (000)
10,201
65+ yrs (000)
959

15,957
4,749
10,078
1,129

14,851
3,884
9,880
1,087

14,867
3,785
9,959
1,123

14,951
3,715
10,082
1,154

15,075
3,671
10,232
1,173

15,219
3,652
10,393
1,175

15,397
3,663
10,569
1,165

15,572
3,694
10,730
1,147

15,776
3,772
10,875
1,130

15,985
3,847
11,019
1,120

-1.92
-25.13
8.02
16.72

Male population by age at January 1st

Male population by age at January
1st (000)
7,892
0-14 yrs (000)
2,604
15-64 yrs (000)
5,000
65+ yrs (000)
288

7,710
2,418
4,921
371

7,109
1,987
4,745
376

7,113
1,937
4,786
390

7,149
1,902
4,848
400

7,204
1,879
4,921
404

7,267
1,870
4,998
399

7,346
1,876
5,081
389

7,422
1,893
5,155
375

7,513
1,933
5,221
360

7,607
1,971
5,286
350

-3.61
-24.30
5.71
21.60

Female population by age at January 1st

Female population by age at January
1st (000)
8,406
0-14 yrs (000)
2,534
15-64 yrs (000)
5,200
65+ yrs (000)
671

8,246
2,331
5,158
758

7,742
1,897
5,134
711

7,754
1,848
5,173
733

7,802
1,813
5,235
754

7,871
1,791
5,311
769

7,952
1,782
5,395
775

8,051
1,787
5,488
776

8,149
1,801
5,575
773

8,263
1,839
5,655
769

8,378
1,876
5,733
769

-0.33
-25.98
10.24
14.62

Ethnic groups
Kazakh (000)
Russian (000)
Uzbeks (000)
Ukrainians (000)
German (000)
Tatars (000)
Byelorussian (000)
Other (000)

6,689
6,080
338
869
836
326
178
982

7,376
5,512
363
769
522
304
160
951

8,591
4,012
387
438
291
223
88
820

8,798
3,881
393
410
275
217
81
811

9,021
3,787
402
387
261
211
76
807

9,266
3,700
410
366
248
207
72
805

9,507
3,630
420
349
238
203
68
806

9,759
3,577
430
333
228
200
64
806

10,011
3,518
439
320
219
197
61
807

10,272
3,471
449
308
212
195
58
810

10,526
3,434
460
298
205
193
56
814

57.36
-43.53
36.16
-65.71
-75.48
-40.81
-68.60
-17.16

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,438
462
533
9,866

5,288
453
635
9,580

4,771
432
665
8,983

4,748
443
667
9,009

4,746
456
672
9,076

4,757
471
679
9,168

4,773
485
687
9,273

4,800
501
697
9,399

4,825
517
706
9,523

4,860
534
717
9,666

4,914
532
728
9,812

-9.63
15.22
36.62
-0.55

7
2

7
2

7
2

7
2

7
2

7
2

7
2

7
3

7
3

-30.53
-4.49

27

27

27

27

27

27

27

27

27

10.33

24

24

24

24

24

24

24

24

24

9.58

8,421
6,446

8,488
6,463

8,571
6,504

8,670
6,549

8,801
6,595

8,941
6,630

9,109
6,667

9,282
6,703

-0.67
-3.60

-2.97

1,183,818
424,336
434,363
437,321
332,659
299,605
271,239
299,118
254,107
213,613

1,203,072
462,964
462,200
439,694
333,525
300,956
274,155
295,736
255,129
211,626

1,224,329
505,080
492,878
442,611
334,618
302,677
277,696
292,145
256,412
209,669

1,247,896
550,438
526,140
446,139
336,057
304,809
281,814
288,509
258,014
207,802

1,275,477
595,193
559,341
451,309
338,869
308,066
286,745
286,417
260,605
206,905

1,304,087
641,526
592,192
456,740
341,816
311,500
291,942
284,272
263,329
206,030

1,336,539
690,269
626,657
463,450
345,700
315,802
297,990
282,829
266,784
205,681

1,369,446
739,109
660,611
470,314
349,713
320,207
304,112
281,518
270,330
205,407

25.75
165.37
73.34
-6.62
12.85
-3.83
-4.38
-13.94
4.90
-9.77

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
10
7
Divorce rates (per 000 population)
3
2
First marriage: average age of men
(years) (a)
25
25
First marriage: average age of women
(a)
(years)
22
21

Urban and rural population, and population density

Urban population (000)
9,344
8,872
8,396
Rural population (000)
6,954
7,084
6,455
Population density (persons per sq
km)
6
6
6
Population of major cities
Almaty (Number)
1,089,001
Astana (Number)
278,523
Shikment (Number)
381,107
Karaganda (Number)
503,643
Taraz (Number)
309,894
Pavlodar (Number)
332,973
Semipalatinsk (Number)
318,055
Ust-Kamenogorsk (Number)
327,126
Aktubinsk (Number)
257,707
Kostanai (Number)
227,650

1,114,147
278,191
355,742
462,173
324,434
318,018
291,512
324,792
257,570
227,407

1,170,082
390,743
410,974
436,886
332,962
299,586
269,885
303,144
254,112
216,260

Source: Euromonitor International from national statistics/UN

Notes: (a) Defined on the base of marriage registration data

www.euromonitor.com

397

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.595

1990

1995

2003

2004

2005

2006

2007

2008

2009

2010

3,949
527
63
22
12

4,249
1,119
149
52
29

4,485
2,589
232
69
39

4,577
2,816
264
75
43

4,671
3,445
427
98
55

4,760
4,100
889
171
97

4,840
4,342
1,205
201
114

4,912
4,149
849
162
92

4,988
4,451
1,236
188
106

256,468.54
315,047.19
87,433.65
38,596.87
38,641.00

461
721
705
823
508
721

673
867
887
860
511
542

703
895
910
872
516
530

733
926
930
883
522
522

762
957
947
894
527
517

790
989
961
903
531
513

818
1,021
973
911
536
509

844
1,052
984
919
540
506

871
1,083
993
926
544
503

896
1,114
1,002
933
548
500

173.74
78.81
67.99
16.41
8.15
-39.06

327
753
1,578
469
550

461
654
1,650
444
730

673
622
1,815
364
866

703
618
1,849
357
899

733
615
1,882
350
937

762
607
1,902
343
989

790
597
1,923
338
1,038

818
588
1,947
328
1,086

844
582
1,974
317
1,127

871
582
1,995
305
1,168

896
572
2,016
298
1,212

173.74
-24.02
27.77
-36.44
120.44

3,231

3,556
3,556
311
72

4,120
32
4,088
241
65

4,217
48
4,169
234
65

4,313
53
4,260
226
64

4,408
74
4,335
215
63

4,508
115
4,393
197
62

4,611
137
4,474
173
61

4,713
160
4,553
148
60

4,810
183
4,626
126
58

48.85

3,231
370
75

4,026
16
4,010
248
66

43.17
-66.01
-22.15

1,558

1,362

1,381

1,400

1,418

1,434

1,449

1,464

1,477

1,489

-13.73

398
1,898
86

233
2,681
63

236
2,746
63

240
2,813
63

244
2,879
63

248
2,942
63

251
3,005
62

254
3,066
61

257
3,126
60

260
3,186
59

-56.76
150.97
-25.76

2
1
0
0
0

28,876
8,658
3,619
7,495
3,861

99,608
32,514
15,944
24,729
8,740

114,543
36,265
18,806
26,969
10,730

166,774
51,798
26,620
40,157
15,493

192,580
57,903
29,447
48,727
17,983

237,523
70,691
35,647
59,933
22,069

289,909
85,498
43,025
72,662
27,131

337,638
98,202
49,025
84,811
32,101

366,556
105,977
52,616
89,869
34,386

411,332
118,274
58,246
97,672
38,451

22.9
0.0
1.6
0.0
0.0
73.0
28.3
0.4
0.7
59.7

55.5
0.0
2.9
0.0
0.3
82.4
37.5
0.5
5.4
63.5

86.8
0.5
7.4
0.5
3.4
81.8
39.3
0.8
26.7
67.8

89.3
0.8
8.4
1.0
4.6
83.0
39.3
0.8
31.4
68.6

90.9
1.1
9.6
2.0
6.7
84.3
39.3
0.9
39.5
69.3

92.2
1.5
10.8
4.0
9.5
86.0
39.3
0.9
45.7
70.6

93.1
1.9
12.1
9.0
12.5
89.5
39.4
0.9
50.7
73.9

94.0
2.4
13.2
15.0
15.6
92.5
39.4
1.0
56.0
75.6

94.7
2.9
14.3
20.1
18.4
94.3
39.5
1.0
60.5
77.1

95.3
3.4
15.3
24.1
21.3
95.3
39.6
1.1
63.8
78.3

95.7
3.8
16.2
27.5
24.3
95.9
39.6
1.1
66.6
79.3

Households by annual disposable income band

Over US$1,000 (000)
2
3,593
Over US$5,000 (000)
1
895
Over US$15,000 (000)
1
120
Over US$35,000 (000)
0
41
Over US$55,000 (000)
0
24
Households by number of persons
1 person (000)
327
2 persons (000)
623
3 persons (000)
596
4 persons (000)
802
5 persons (000)
507
6+ persons (000)
821
Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)
Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Households by type of dwelling

Detached house (000)
1,726
Semi-detached and terraced house
(000)
601
Apartment (000)
1,269
Other (000)
79
Household running costs
Household running costs (KZT million)
Electricity (KZT million)
Gas (KZT million)
Solid Fuels (KZT million)
Liquid Fuels (KZT million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

% change
1990-2010

2002

317.77
924.44
31.34
40.08
195.29
9,692.63
32.93

Source: Euromonitor International from national statistics

398

Euromonitor International 2011

Section 3 Country snapshots Kazakhstan

Income

Table: 3.596

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (KZT
per capita)
54.88
49,985.46
151,260.80
Gross income (annual, constant) (KZT
per capita)
7,894,040.47 247,850.44
281,525.94
Disposable income (annual, current)
(KZT per capita)
46.97
43,204.76 130,847.86
Disposable income (annual, constant)
(KZT per capita)
6,757,321.37
214,228.67 243,533.48

2003

2004

2005

2006

2007

2008

2009

2010

201,433.10

296,450.91

320,280.27

373,663.69

487,420.60

531,493.40

560,294.35

664,731.01

351,901.10

486,174.40

490,847.69

531,757.19

633,424.20

595,436.66

592,479.62

664,731.01

172,896.05

260,363.07

269,592.55

310,971.37

397,596.29

444,244.95

468,318.01

550,442.18

302,047.23

426,990.96

413,165.89

442,540.36

516,693.62

497,691.46

495,219.84

550,442.18

Gross income (annual, current) by age

Aged 15-19 (KZT)
Aged 20-24 (KZT)
Aged 25-29 (KZT)
Aged 30-34 (KZT)
Aged 35-39 (KZT)
Aged 40-44 (KZT)
Aged 45-49 (KZT)
Aged 50-54 (KZT)
Aged 55-59 (KZT)
Aged 60-64 (KZT)
Aged 65+ (KZT)

29,980
67,869
104,922
130,789
114,832
92,166
55,752
52,860
35,262
29,704
20,396

149,254
198,740
231,185
228,919
252,500
236,932
227,126
183,885
201,270
208,370
169,301

207,503
251,932
292,231
290,595
312,906
311,081
296,520
260,526
251,687
314,799
252,801

317,294
368,857
427,834
429,146
440,312
461,221
427,709
395,401
336,135
465,602
366,239

354,529
399,508
459,396
467,054
457,171
499,009
455,717
436,050
346,910
484,138
392,602

422,232
470,870
532,770
549,513
520,322
578,324
530,757
513,390
404,188
517,126
458,370

558,012
627,792
691,267
722,454
673,915
740,480
698,455
666,672
540,275
596,538
598,886

627,987
724,569
772,759
819,647
767,349
813,583
807,304
754,560
650,496
613,196
701,174

678,090
810,677
842,545
905,042
862,708
870,455
917,790
842,625
777,950
653,218
815,469

768,589
940,522
957,406
1,026,219
996,896
955,487
1,051,363
950,655
912,492
722,455
921,245

Gross income (annual, constant) by age

Aged 15-19 (KZT)
Aged 20-24 (KZT)
Aged 25-29 (KZT)
Aged 30-34 (KZT)
Aged 35-39 (KZT)
Aged 40-44 (KZT)
Aged 45-49 (KZT)
Aged 50-54 (KZT)
Aged 55-59 (KZT)
Aged 60-64 (KZT)
Aged 65+ (KZT)

148,916
337,122
521,174
649,661
570,398
457,814
276,936
262,569
175,155
147,546
101,313

299,000
398,136
463,134
458,594
505,834
474,647
455,003
368,378
403,205
417,429
339,162

389,770
473,223
548,920
545,848
587,757
584,328
556,977
489,368
472,764
591,312
474,856

556,337
646,746
750,155
752,455
772,034
808,694
749,936
693,288
589,371
816,376
642,155

576,143
649,238
746,562
759,006
742,946
810,937
740,583
708,622
563,761
786,769
638,015

631,106
703,804
796,325
821,350
777,719
864,413
793,316
767,357
604,135
772,942
685,120

752,860
847,006
932,645
974,722
909,234
999,042
942,343
899,462
728,929
804,839
808,006

722,221
833,296
888,717
942,641
882,495
935,667
928,446
867,787
748,108
705,210
806,390

726,518
868,575
902,718
969,678
924,321
932,622
983,337
902,804
833,510
699,870
873,709

768,589
940,522
957,406
1,026,219
996,896
955,487
1,051,363
950,655
912,492
722,455
921,245

% change
1990-2010

-91.58

-91.85

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.597

1990
Consumer expenditure by category
Consumer expenditure by category
(KZT million)
60
Food and non-alcoholic beverages
(KZT million)
27
Alcoholic beverages and tobacco (KZT
million)
2
Clothing and footwear (KZT million)
11
Housing (KZT million)
4
Household goods and services (KZT
million)
3
Health goods and medical services
(KZT million)
1
Transport (KZT million)
2
Communications (KZT million)
0
Leisure and recreation (KZT million)
3
Education (KZT million)
1
Hotels and catering (KZT million)
1
Miscellaneous goods and services
(KZT million)
2

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

699,177

2,007,113

2,441,931

3,059,423

3,679,317

4,537,626

5,637,075

6,654,386

7,205,991

8,162,966

384,547

928,892

1,138,819

1,252,528

1,435,140

1,664,577

2,025,048

2,353,229

2,514,309

2,823,582

20,975
92,291
69,918

83,496
161,773
231,219

102,366
196,063
277,599

112,587
275,042
400,173

134,400
316,127
462,249

157,549
400,595
573,303

197,434
479,923
710,080

232,593
554,033
823,826

252,301
589,349
863,150

287,768
651,805
957,129

24,822

114,825

138,344

192,836

270,083

362,401

459,097

556,774

625,949

728,667

14,403
36,298
6,700
18,878
6,852
9,054

54,192
135,273
39,730
57,403
52,988
33,189

65,468
157,194
54,195
69,571
63,588
40,568

92,701
219,448
84,566
97,596
91,783
45,457

106,878
266,358
109,500
140,873
111,925
52,282

134,841
327,664
153,365
193,829
144,879
60,874

164,245
416,652
202,606
250,802
194,875
75,741

199,377
497,593
249,553
308,443
233,740
91,003

217,561
543,828
280,493
350,757
256,427
100,959

243,408
613,158
333,044
409,589
296,793
112,641

14,438

114,133

138,157

194,707

273,504

363,751

460,572

554,223

610,909

705,383

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.598

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

69
76

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

73
79

6,980
3,598
3,383
69
83

7,054
3,627
3,427
69
84

7,117
3,662
3,456
69
84

7,281
3,728
3,552
69
84

7,452
3,800
3,652
69
84

7,650
3,882
3,768
69
84

7,850
3,964
3,886
69
85

7,918
4,014
3,904
69
85

8,106
4,103
4,003
69
85

718
292
426

679
282
397

653
277
377

642
273
369

629
266
362

598
255
343

557
239
318

555
241
314

499
217
282

9.3

8.8

8.4

8.1

7.8

7.3

6.6

6.6

5.8

7.5

7.2

7.0

6.8

6.6

6.2

5.7

5.7

5.0

11.2

10.4

9.8

9.4

9.0

8.3

7.6

7.4

6.6

% change
1990-2010

0.40
11.78

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

399

World Consumer Lifestyles Databook 2011

Learning

Table: 3.599

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

278

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

535
1,252
1,990

260
1,158
2,020

267
1,120
2,067

269
1,080
2,090

288
1,024
2,040

302
973
1,982

331
948
1,874

355
956
1,778

375
951
1,741

397
943
1,611

7
17

7
17

7
17

7
17

7
17

7
17

7
17

7
17

7
17

267
120
147

520
233
287

658
285
373

747
318
429

776
325
451

768
323
445

717
300
417

634
265
369

610
254
356

604
252
353

1.1

1.2

1.0

1.2

1.2

1.4

1.7

1.7

1.7

1.8

% change
1990-2010

117.23

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.600

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (KZT
million)
23
364,358
Bread and cereals (KZT million)
6
115,364
Meat (KZT million)
5
72,515
Fish and seafood (KZT million)
1
12,086
Milk, cheese and eggs (KZT million)
2
38,455
Oils and fats (KZT million)
3
34,609
Fruit (KZT million)
1
17,091
Vegetables (KZT million)
2
21,364
Sugar and confectionery (KZT million)
4
49,030
Other foods (KZT million)
0
3,845

882,447
222,934
202,611
38,901
83,600
92,889
46,613
64,854
102,178
27,867

1,081,878
273,317
248,263
47,830
102,494
113,882
56,726
79,932
125,270
34,165

1,189,901
300,607
271,381
54,276
112,727
125,253
67,483
82,820
137,778
37,576

1,363,383
344,433
310,947
62,189
129,163
143,514
77,322
94,895
157,865
43,054

1,581,348
399,499
360,658
72,132
149,812
166,458
89,683
110,066
183,103
49,937

1,924,333
479,343
442,944
88,137
182,207
202,452
110,421
134,845
222,501
61,483

2,237,503
556,443
514,895
103,142
213,892
235,022
128,664
156,783
256,353
72,308

2,391,572
591,027
552,307
111,791
228,186
250,703
139,437
167,021
272,890
78,209

2,687,613
662,978
620,878
126,468
257,950
283,629
157,905
186,777
302,301
88,726

72,771.22
18,384.31
16,699.08
3,217.25

79,585.68
20,105.86
18,151.12
3,630.22

90,441.37
22,848.35
20,626.98
4,125.40

103,904.21
26,249.48
23,697.45
4,739.49

124,982.05
31,132.45
28,768.45
5,724.37

143,692.11
35,734.68
33,066.49
6,623.75

151,590.85
37,462.51
35,008.25
7,085.92

168,133.51
41,475.01
38,841.33
7,911.68

6,894.12
7,660.13
3,815.61
5,376.54

7,539.70
8,377.44
4,513.56
5,539.37

8,568.13
9,520.14
5,129.22
6,294.95

9,843.56
10,937.29
5,892.74
7,232.00

11,834.00
13,148.91
7,171.67
8,757.93

13,736.13
15,093.10
8,262.77
10,068.58

14,463.66
15,890.94
8,838.29
10,586.70

16,137.04
17,743.47
9,878.34
11,684.51

8,426.14
2,298.04

9,215.18
2,513.23

10,472.16
2,856.04

12,031.01
3,281.19

14,451.07
3,993.21

16,462.97
4,643.63

17,297.27
4,957.32

18,911.55
5,550.58

Food per capita consumer expenditure by category

Food consumer expenditure (KZT per
capita)
1.43
22,834.24
59,419.81
Bread and cereals (KZT per capita)
0.34
7,229.84
15,011.32
Meat (KZT per capita)
0.30
4,544.47
13,642.84
Fish and seafood (KZT per capita)
0.05
757.41
2,619.43
Milk, cheese and eggs (KZT per
capita)
0.15
2,409.95
5,629.25
Oils and fats (KZT per capita)
0.15
2,168.95
6,254.72
Fruit (KZT per capita)
0.09
1,071.09
3,138.73
Vegetables (KZT per capita)
0.09
1,338.86
4,366.93
Sugar and confectionery (KZT per
capita)
0.25
3,072.68
6,880.19
Other foods (KZT per capita)
0.01
240.99
1,876.42
Catering consumer expenditure
Catering consumer expenditure (KZT
million)
1
Catering consumer expenditure (KZT
per capita)
0.05

6,992

31,311

38,387

42,220

48,559

56,539

70,813

85,480

95,250

106,373

438.17

2,108.33

2,582.07

2,823.86

3,221.23

3,714.94

4,599.20

5,489.53

6,037.48

6,654.56

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

400

Euromonitor International 2011

Section 3 Country snapshots Kazakhstan

Drinking

Table: 3.601

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (KZT million)
2
13,984
41,748
Beer (KZT million)
0
3,316
13,930
Spirits (KZT million)
1
8,065
21,518
Wine (KZT million)
0
2,602
6,300

51,183
17,051
26,306
7,826

56,293
18,926
28,625
8,742

67,200
22,555
34,179
10,466

78,774
26,536
39,994
12,244

94,728
32,241
48,077
14,410

109,403
37,610
55,382
16,411

116,046
40,059
58,776
17,211

129,051
44,624
65,430
18,997

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (KZT per capita)
0.11
876.34
2,811.11
3,442.75
Beer (KZT per capita)
0.01
207.82
937.99
1,146.92
Spirits (KZT per capita)
0.08
505.44
1,448.89
1,769.44
Wine (KZT per capita)
0.02
163.09
424.22
526.39

3,765.14
1,265.84
1,914.57
584.73

4,457.78
1,496.21
2,267.29
694.27

5,175.95
1,743.57
2,627.86
804.53

6,152.41
2,093.99
3,122.53
935.89

7,025.84
2,415.33
3,556.59
1,053.92

7,355.64
2,539.18
3,725.51
1,090.95

8,073.25
2,791.64
4,093.20
1,188.41

56,941
44,731

62,626
47,329

71,757
54,230

83,229
62,899

100,714
75,472

115,726
85,740

122,737
89,903

135,969
98,116

12,210

15,297

17,527

20,329

25,243

29,986

32,834

37,853

4,760.07

5,468.64

6,541.22

7,431.93

7,779.75

8,506.03

3,597.38

4,132.87

4,901.75

5,506.20

5,698.55

6,138.00

1,162.69

1,335.77

1,639.47

1,925.72

2,081.19

2,368.03

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (KZT million)
4
20,189
46,445
Coffee, tea and cocoa (KZT million)
3
16,343
36,409
Mineral waters, soft drinks, fruit
and vegetable juices (KZT million)
1
3,845
10,036

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (KZT per capita)
0.25
1,265.22
3,127.36
3,830.06
4,188.72
Coffee, tea and cocoa (KZT per
capita)
0.21
1,024.23
2,451.61
3,008.80
3,165.58
Mineral waters, soft drinks, fruit
and vegetable juices (KZT per capita)
0.03
240.99
675.75
821.27
1,023.14

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.602

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (KZT
million)
0
Tobacco consumer expenditure (KZT
per capita)
0.03

6,992

41,748

51,183

56,293

67,200

78,774

102,706

123,190

136,255

158,717

438.17

2,811.11

3,442.75

3,765.14

4,457.78

5,175.95

6,670.59

7,911.25

8,636.56

9,929.14

25.7
42.8
10.9

25.7
43.1
10.6

24.9
43.0
9.2

24.7
43.2
8.8

23.8
41.3
8.7

21.8
37.0
8.6

22.7
38.4
9.1

23.3
39.0
9.8

23.6
39.3
10.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.603

1990
Personal care consumer expenditure
Personal care consumer expenditure
(KZT million)
2
Personal care consumer expenditure
(KZT per capita)
0.11

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,585

93,933

113,843

159,702

224,332

298,354

378,733

460,034

512,300

593,662

788.71

6,324.99

7,657.50

10,681.54

14,881.26

19,603.68

24,598.04

29,543.35

32,472.34

37,138.68

59,392
14,297
9,988
7,958
5,594
6,648

63,253
14,701
11,041
8,164
6,093
7,217

69,506
15,883
12,425
8,726
6,766
7,988

74,818
16,877
13,398
9,498
7,203
8,591

82,336
17,670
14,988
10,869
7,603
10,050

87,871
18,830
16,260
11,536
8,090
10,471

91,623
19,778
16,730
12,230
8,307
10,776

4,230.60
983.25
738.47
546.02
407.55
482.70

4,610.75
1,053.63
824.20
578.88
448.84
529.89

4,915.99
1,108.93
880.33
624.05
473.31
564.49

5,347.58
1,147.64
973.41
705.92
493.82
652.72

5,643.07
1,209.26
1,044.23
740.84
519.56
672.45

5,807.58
1,253.64
1,060.42
775.20
526.57
683.02

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (KZT million)
52,348
Colour cosmetics (KZT million)
12,623
Fragrances (KZT million)
8,667
Hair care (KZT million)
7,441
Mens grooming (KZT million)
5,017
Skin care (KZT million)
5,184

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (KZT per capita)
3,524.85
3,994.90
Colour cosmetics (KZT per capita)
849.97
961.67
Fragrances (KZT per capita)
583.62
671.82
Hair care (KZT per capita)
501.03
535.31
Mens grooming (KZT per capita)
337.82
376.27
Skin care (KZT per capita)
349.07
447.17

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

401

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.604

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (KZT million)
9
75,778
138,440
Clothing materials (KZT million)
0
3,300
2,413
Garments (KZT million)
8
65,619
124,974
Other clothing (KZT million)
1
5,327
8,587
Clothing, cleaning, repair and hire
(KZT million)
0
1,533
2,466
Footwear (KZT million)
3
16,513
23,333

2003

2004

2005

2006

2007

2008

2009

2010

168,834
3,135
151,908
10,665

238,105
4,372
214,183
14,907

274,555
5,035
246,676
17,194

349,080
6,272
313,623
21,687

419,818
6,983
377,818
25,717

486,709
7,544
438,710
29,417

519,335
7,473
468,784
30,967

576,707
7,834
520,858
34,075

3,126
27,229

4,643
36,937

5,650
41,572

7,498
51,515

9,299
60,106

11,038
67,324

12,110
70,014

13,939
75,098

15,925.50
292.42
14,325.47
997.07

18,212.86
333.97
16,363.51
1,140.58

22,936.68
412.09
20,606.91
1,425.00

27,266.42
453.55
24,538.64
1,670.28

31,256.39
484.47
28,173.90
1,889.14

32,918.26
473.70
29,714.11
1,962.84

36,078.03
490.08
32,584.21
2,131.69

310.55
2,470.49

374.79
2,757.72

492.68
3,384.87

603.96
3,903.76

708.88
4,323.53

767.61
4,437.86

872.03
4,698.05

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (KZT per capita)
0.54
4,749.01
9,321.89
11,356.42
Clothing materials (KZT per capita)
0.03
206.79
162.50
210.90
Garments (KZT per capita)
0.46
4,112.31
8,415.16
10,217.90
Other clothing (KZT per capita)
0.04
333.85
578.20
717.34
Clothing, cleaning, repair and hire
(KZT per capita)
0.01
96.07
166.03
210.28
Footwear (KZT per capita)
0.16
1,034.86
1,571.16
1,831.50

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.605

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2.00

47.97

59.72

75.13

109.28

148.44

189.96

252.59

313.00

367.85

412.33

20,516.44

63.7

53.5

55.1

60.0

63.9

64.3

66.1

65.7

67.2

68.1

36.3

46.5

44.9

40.0

36.1

35.7

33.9

34.3

32.8

31.9

65
60
70

66
61
72

66
61
72

66
60
72

66
60
72

66
61
72

66
61
72

67
61
72

67
61
73

67
61
73

-2.17
-4.00
-0.59

7.6

8.5

8.8

9.1

9.4

9.6

9.7

9.8

9.8

9.8

32.36

31.2

32.1

32.2

32.4

32.5

32.6

32.8

32.9

33.0

33.1

7.78

8,892
2,046

9,985
2,247

10,759
2,326

12,235
2,584

13,661
2,869

14,572
3,072

15,590
3,320

16,635
3,625

17,759
3,958

2,592
2,222
1,166

2,905
2,446
1,299

3,182
2,609
1,347

3,404
3,103
1,628

3,550
3,556
1,932

3,715
3,844
1,987

3,833
4,184
2,053

4,002
4,498
2,147

4,181
4,829
2,248

2,785

3,248

3,489

4,113

4,817

5,528

6,259

7,139

7,926

671.65
151.16

719.64
155.57

811.65
171.42

897.64
188.51

946.40
199.50

1,001.16
213.21

1,054.44
229.76

1,110.98
247.62

195.41
164.53
87.36

212.80
174.48
90.08

225.83
205.86
108.00

233.23
233.66
126.92

241.28
249.67
129.04

246.18
268.71
131.87

253.67
285.11
136.09

261.55
302.08
140.66

218.48

233.37

272.86

316.53

359.02

401.93

452.52

495.85

Healthy life expectancy at birth

Total population (years)
68
Males (years)
64
Females (years)
73
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
7.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.7

Consumer health (selected) retail sales by category

Consumer health retail sales (KZT
million)
Analgesics (KZT million)
Cough, Cold and Allergy (Hay Fever)
Remedies (KZT million)
Digestive Remedies (KZT million)
Medicated Skin Care (KZT million)
Vitamins and Dietary Supplements
(KZT million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (KZT
per capita)
598.73
Analgesics (KZT per capita)
137.78
Cough, Cold and Allergy (Hay Fever)
Remedies (KZT per capita)
174.55
Digestive Remedies (KZT per capita)
149.64
Medicated Skin Care (KZT per capita)
78.50
Vitamins and Dietary Supplements
(KZT per capita)
187.52
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.606

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

8
1

116
66

181
119

292
157

429
186

569
212

691
232

818
249

947
267

1,072
282

Package holidays consumer expenditure

Package holidays consumer
expenditure (KZT million)
0
175
Package holidays consumer
expenditure (KZT per capita)
0.00
10.99

1,746

1,941

2,604

3,551

4,699

6,074

7,319

8,369

9,738

117.56

130.53

174.14

235.55

308.78

394.53

470.03

530.46

609.17

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (KZT million)
0
2,062
1,878
Hotels and other accommodation
consumer expenditure (KZT per capita) 0.02
129.25
126.46

2,181

3,237

3,723

4,335

4,927

5,523

5,709

6,268

146.72

216.52

246.98

284.84

320.03

354.67

361.84

392.11

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0

% change
1990-2010

Source: Euromonitor International from Council of Europe

402

Euromonitor International 2011

Section 3 Country snapshots Kazakhstan

Consumer Technology

Table: 3.607

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.4

0.7

1.0

1.7

2.8

4.7

CD player and DVD player/recorder households

CD player households (% of
households)
0.3
0.8
DVD player/recorder households (% of
households)
0.0

1.3

1.3

1.3

1.4

1.4

1.5

1.5

1.5

1.6

0.4

0.9

2.2

4.1

6.4

8.7

10.9

13.2

15.3

Video game console households

Video game console households (% of
households)

0.3

2.1

2.2

2.3

2.4

2.5

2.7

2.8

2.9

3.0

0.0

21.4

30.9

42.7

55.0

66.0

73.5

78.0

81.4

84.2

250

300

400

450

500

619

1,707

5,299

6,379

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

423.03

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.608

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6.8

22.9

22.9

20.8

19.3

18.5

20.3

21.9

23.3

24.5

25.8

69,841

78,051

107,779

130,818

160,928

199,255

234,321

248,229

274,933

11,459

12,868

17,857

21,532

26,455

32,582

38,092

40,061

44,087

31,911

35,667

49,138

60,320

74,528

92,607

109,330

116,174

129,127

15,134

16,940

23,307

27,769

33,756

41,564

48,357

50,850

55,814

11,337

12,577

17,477

21,197

26,189

32,501

38,542

41,144

45,905

5,250.02

7,208.73

8,677.98

10,573.93

12,941.23

15,048.09

15,734.11

17,199.47

865.52

1,194.33

1,428.35

1,738.27

2,116.16

2,446.29

2,539.30

2,758.02

2,399.12

3,286.56

4,001.42

4,896.94

6,014.67

7,021.16

7,363.72

8,078.04

1,139.43

1,558.88

1,842.06

2,217.97

2,699.53

3,105.47

3,223.13

3,491.66

845.95

1,168.95

1,406.15

1,720.76

2,110.87

2,475.16

2,607.95

2,871.75

Transport services consumer expenditure

Transport services consumer
expenditure (KZT million)
1
20,356
Rail travel consumer expenditure
(KZT million)
0
3,538
Buses, coaches and taxis consumer
expenditure (KZT million)
1
9,043
Air travel consumer expenditure (KZT
million)
0
4,066
Other travel consumer expenditure
(KZT million)
0
3,709

Transport services per capita consumer expenditure

Transport services consumer
expenditure (KZT per capita)
0.07
1,275.72
4,702.74
Rail travel consumer expenditure
(KZT per capita)
0.01
221.73
771.57
Buses, coaches and taxis consumer
expenditure (KZT per capita)
0.03
566.75
2,148.75
Air travel consumer expenditure (KZT
per capita)
0.01
254.80
1,019.03
Other travel consumer expenditure
(KZT per capita)
0.02
232.44
763.39

% change
1990-2010
276.34

Source: Euromonitor International from national statistics

Money

Table: 3.609

1990
Annual savings and savings ratio
Annual savings (KZT million)
705
Savings ratio (% of disposable
income)
92.1

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

-17,030

-84,576

112,781

825,699

370,431

179,611

475,939

261,556

188,230

654,815

92,765.24

-2.5

-4.4

4.4

21.2

9.1

3.8

7.8

3.8

2.5

7.4

-91.92

90

637

1,366

2,592

5,257

10,522

19,267

16,249

15,868

10

23

60

184

848

1,812

3,301

2,893

2,885

80

614

1,306

2,407

4,409

8,710

15,966

13,356

12,983

385

585

1,091

1,649

2,406

3,200

3,999

4,394

4,537

18

40

78

183

278

557

580

560

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

403

World Consumer Lifestyles Databook 2011

Kenya

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.610

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,744
4,834
2,698
3,787
2,261
3,739
3,367
2,336
975

2,788
5,331
3,188
4,611
2,807
4,648
4,150
2,905
1,151

3,414
5,754
3,518
5,692
3,606
6,004
5,170
3,830
1,352

3,514
5,900
3,540
5,800
3,727
6,218
5,340
3,967
1,378

3,616
6,066
3,572
5,889
3,841
6,427
5,525
4,102
1,407

3,724
6,247
3,618
5,957
3,944
6,624
5,726
4,233
1,440

3,840
6,438
3,681
6,008
4,031
6,805
5,944
4,362
1,479

3,961
6,639
3,760
6,048
4,101
6,966
6,177
4,487
1,523

4,081
6,849
3,852
6,087
4,154
7,108
6,426
4,612
1,574

4,189
7,067
3,957
6,138
4,192
7,229
6,689
4,740
1,630

4,278
7,291
4,073
6,208
4,221
7,331
6,964
4,875
1,692

% change
1990-2010
55.93
50.84
50.97
63.94
86.69
96.10
106.83
108.72
73.56

Source: National statistical offices/Euromonitor International

People

Table: 3.611

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
23,433
0-14 yrs (000)
11,473
15-64 yrs (000)
11,331
65+ yrs (000)
629

27,492
12,752
13,998
742

33,119
14,399
17,797
922

33,992
14,678
18,370
943

34,890
14,986
18,942
963

35,817
15,329
19,508
980

36,772
15,710
20,065
997

37,755
16,128
20,614
1,013

38,765
16,574
21,161
1,031

39,802
17,036
21,715
1,051

40,863
17,504
22,283
1,076

74.38
52.56
96.66
71.00

Male population by age at January 1st

Male population by age at January
1st (000)
11,673
0-14 yrs (000)
5,768
15-64 yrs (000)
5,599
65+ yrs (000)
306

13,692
6,415
6,920
357

16,513
7,245
8,834
434

16,956
7,386
9,128
442

17,413
7,541
9,422
450

17,883
7,713
9,713
457

18,366
7,905
9,998
463

18,862
8,115
10,279
469

19,372
8,339
10,558
476

19,895
8,571
10,841
484

20,431
8,805
11,133
494

75.03
52.64
98.84
61.42

Female population by age at January 1st

Female population by age at January
1st (000)
11,760
13,800
0-14 yrs (000)
5,705
6,337
15-64 yrs (000)
5,732
7,078
65+ yrs (000)
323
384

16,606
7,155
8,963
488

17,035
7,293
9,242
501

17,477
7,445
9,520
513

17,934
7,615
9,795
524

18,406
7,805
10,067
534

18,892
8,013
10,335
544

19,393
8,235
10,603
555

19,907
8,466
10,874
568

20,432
8,698
11,151
582

73.73
52.47
94.53
80.05

Ethnic groups
Kikuyu (000)
Luhya (000)
Kalenjin (000)
Kamba (000)
Luo (000)
Kisii (000)
Meru (000)
Somali (000)
Mijikenda/Swahili (000)
Masai (000)
Embu (000)
Taita/Tavate (000)
Other (000)

4,896
3,373
2,715
2,698
2,891
1,441
1,189
109
1,098
430
286
229
2,077

5,866
3,957
3,335
3,279
3,315
1,682
1,391
481
1,266
604
364
307
1,646

7,272
4,766
4,269
4,142
3,865
2,011
1,669
1,175
1,486
895
487
433
650

7,494
4,891
4,419
4,279
3,948
2,061
1,712
1,293
1,520
943
507
454
472

7,706
5,013
4,559
4,409
4,031
2,111
1,754
1,385
1,553
987
525
473
383

7,921
5,138
4,701
4,541
4,117
2,162
1,797
1,470
1,588
1,030
543
492
316

8,138
5,266
4,842
4,672
4,207
2,214
1,841
1,545
1,624
1,072
562
511
278

8,359
5,398
4,985
4,806
4,302
2,269
1,886
1,615
1,661
1,113
580
529
252

8,584
5,533
5,129
4,941
4,400
2,324
1,933
1,684
1,700
1,154
598
547
239

8,814
5,672
5,275
5,078
4,502
2,382
1,981
1,751
1,740
1,194
616
565
231

9,049
5,815
5,423
5,217
4,608
2,441
2,031
1,817
1,782
1,234
635
583
228

84.81
72.38
99.75
93.36
59.39
69.39
70.72
1,560.11
62.20
187.32
122.20
154.61
-89.03

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

11,956
486
708
10,283

14,014
825
909
11,744

16,734
1,341
1,192
13,852

17,163
1,405
1,231
14,193

17,606
1,467
1,270
14,548

18,063
1,528
1,310
14,915

18,536
1,588
1,351
15,297

19,024
1,648
1,392
15,691

19,527
1,707
1,433
16,098

20,043
1,767
1,475
16,517

20,572
1,826
1,518
16,947

72.06
275.87
114.36
64.80

6,897
27,095

7,155
27,735

7,429
28,387

7,720
29,052

8,028
29,727

8,354
30,411

8,699
31,103

9,063
31,800

112.23
65.94

60

61

63

65

66

68

70

72

74.38

2,510,295
762,858
384,532
243,386
192,973
157,990
141,787
99,530
94,736
101,970

2,610,137
791,189
401,364
250,954
200,387
162,553
146,475
103,371
98,238
103,710

2,714,876
821,326
418,947
259,188
208,241
167,571
151,535
107,439
101,965
105,818

2,824,868
853,320
437,323
268,099
216,552
173,047
156,973
111,741
105,924
108,289

2,940,957
887,356
456,615
277,726
225,369
179,004
162,815
116,303
110,138
111,125

3,063,131
923,390
476,819
288,045
234,681
185,423
169,051
121,120
114,600
114,305

3,191,694
961,475
497,979
299,064
244,505
192,307
175,685
126,200
119,317
117,820

3,326,925
1,001,668
520,140
310,790
254,856
199,659
182,726
131,552
124,296
121,667

138.42
108.57
156.26
81.87
116.80
67.11
86.26
122.02
107.54
28.77

Urban and rural population, and population density

Urban population (000)
4,270
5,214
6,653
Rural population (000)
19,163
22,278
26,466
Population density (persons per sq
km)
41
48
58
Population of major cities
Nairobi (Number)
1,395,419
Mombasa (Number)
480,248
Kisumu (Number)
202,970
Nakuru (Number)
170,882
Eldoret (Number)
117,551
Machakos (Number)
119,476
Meru (Number)
98,103
Kitale (Number)
59,251
Thika (Number)
59,889
Nyeri (Number)
94,484

1,790,533
581,067
265,677
200,643
144,353
134,260
114,160
74,161
72,333
99,509

2,414,401
736,193
368,327
236,475
185,960
153,881
137,457
95,894
91,442
100,624

Source: Euromonitor International from national statistics/UN

404

Euromonitor International 2011

Section 3 Country snapshots Kenya

House and Home

Table: 3.612

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
1,699
1,990
Over US$5,000 (000)
103
143
Over US$15,000 (000)
25
34
Over US$35,000 (000)
9
12
Over US$55,000 (000)
5
7

3,817
248
61
21
12

4,187
278
63
22
13

4,182
305
65
23
13

4,511
386
72
26
15

5,145
526
106
39
23

5,917
695
129
46
27

6,369
802
147
51
30

6,261
751
142
51
30

6,417
769
144
50
29

277.64
646.92
478.73
472.12
479.83

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

48.0
0.3
1.8
3.2
1.0
4.1
9.2
4.8
8.2

51.5
0.4
2.2
3.7
2.0
4.3
12.8
5.9
9.2

54.6
0.5
2.7
4.3
2.6
4.5
16.5
7.0
10.3

57.3
0.6
3.3
4.9
3.4
4.8
20.8
8.1
11.3

59.3
0.8
3.9
5.5
4.4
5.2
25.6
9.3
12.4

61.0
1.0
4.5
6.1
5.5
5.8
30.8
10.4
13.5

62.4
1.1
5.2
6.7
6.3
6.4
35.9
11.6
14.6

63.5
1.3
5.8
7.3
7.1
6.8
40.7
12.7
15.7

64.4
1.5
6.4
7.9
7.8
7.2
44.8
13.9
16.8

1,231.58

1990

4.8
0.0
0.2
0.2
0.0
2.5
0.0
0.4
1.4

1995

18.6
0.0
0.4
0.7
0.1
3.4
0.8
1.0
3.1

4,002.84
4,502.54
270,521.08
189.43
111,884.38
3,460.30
1,122.90

Source: Euromonitor International from national statistics

Income

Table: 3.613

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (KES
per capita)
6,060.57
13,607.33
Gross income (annual, constant) (KES
per capita)
40,014.07
36,096.57
Disposable income (annual, current)
(KES per capita)
5,256.91
11,832.54
Disposable income (annual, constant)
(KES per capita)
34,708.00
31,388.53

2002

2003

28,494.18

29,930.49

56,131.78

55,106.07

24,773.02

25,974.47

48,801.34

47,822.51

2004

2005

2006

32,171.33

34,654.53

38,565.26

54,466.69

54,598.05

54,501.64

27,832.28

29,980.56

33,395.04

47,120.59

47,234.23

47,194.93

2007

% change
1990-2010

2008

2009

2010

42,583.73

47,155.47

49,870.24

51,398.61

748.08

56,295.76

50,703.75

50,402.59

51,398.61

28.45

36,840.95

40,836.87

43,187.87

44,600.84

748.42

48,703.80

43,909.70

43,648.89

44,600.84

28.50

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.614

1990
Consumer expenditure by category
Consumer expenditure by category
(KES million)
109,897
Food and non-alcoholic beverages
(KES million)
52,048
Alcoholic beverages and tobacco (KES
million)
3,435
Clothing and footwear (KES million)
12,038
Housing (KES million)
15,837
Household goods and services (KES
million)
7,228
Health goods and medical services
(KES million)
2,829
Transport (KES million)
3,158
Communications (KES million)
2,062
Leisure and recreation (KES million)
3,266
Education (KES million)
2,618
Hotels and catering (KES million)
913
Miscellaneous goods and services
(KES million)
4,465

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

301,729

787,867

839,584

914,221

1,010,142

1,159,465

1,312,901

1,494,689

1,621,834

1,716,540

1,461.96

138,523

358,716

381,098

413,956

455,545

522,639

590,883

671,713

727,547

769,195

1,377.86

9,413
30,980
45,421

24,080
73,074
123,463

25,485
77,510
131,811

27,543
84,072
143,715

30,452
92,395
158,818

34,560
105,879
182,847

39,052
118,967
208,056

44,392
134,522
237,955

47,974
145,289
259,293

50,644
152,809
275,509

1,374.52
1,169.41
1,639.65

19,276

46,857

49,699

53,788

59,415

67,878

76,583

86,991

94,062

99,249

1,273.06

8,540
9,345
5,908
8,606
8,845
3,646

24,495
25,336
17,457
17,662
27,950
11,400

26,153
27,338
18,853
18,589
30,631
12,196

28,388
30,560
20,498
19,993
34,564
13,338

31,392
34,131
22,936
21,940
39,183
14,922

36,433
39,356
26,370
24,884
44,811
17,069

41,521
44,922
30,047
27,361
51,709
19,406

47,531
51,567
34,378
30,193
59,788
22,420

51,931
56,355
37,453
31,988
65,517
24,442

55,243
60,080
39,800
32,891
70,269
26,035

1,852.52
1,802.22
1,829.81
907.14
2,584.49
2,752.23

13,226

37,375

40,221

43,805

49,013

56,738

64,394

73,240

79,984

84,817

1,799.67

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.615

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

13,114
7,223
5,891

13,533
7,422
6,111

13,960
7,622
6,338

14,396
7,835
6,561

14,793
8,030
6,763

15,193
8,241
6,952

15,573
8,437
7,136

15,928
8,691
7,237

16,354
8,855
7,499

2,007
866
1,141

2,032
907
1,126

2,058
947
1,110

2,083
988
1,095

2,152
1,034
1,118

2,179
1,053
1,126

2,252
1,096
1,156

2,370
1,092
1,278

2,432
1,183
1,250

13.3

13.1

12.8

12.6

12.7

12.5

12.6

13.0

12.9

10.7

10.9

11.1

11.2

11.4

11.3

11.5

11.2

11.8

16.2

15.6

14.9

14.3

14.2

13.9

13.9

15.0

14.3

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

405

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.616

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

827
4,091
1,259

952
4,490
1,546

1,282
4,904
2,063

1,593
5,811
2,197

1,628
5,926
2,426

1,643
6,076
2,470

1,672
6,101
2,584

1,691
6,688
2,729

1,720
6,869
3,107

1,742
6,934
3,264

1,765
7,102
3,419

6
13

6
13

6
13

6
13

6
13

6
13

6
13

6
13

6
13

98
64
34

103
66
37

108
68
41

114
71
42

123
76
47

132
80
51

150
90
60

168
99
69

176
103
73

58
37
20

72
47
25

% change
1990-2010
113.39
73.59
171.63

205.14
176.39
257.93

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Smoking

Table: 3.617

1990

1995

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

2002

2003

2004

2005

2006

2007

2008

2009

2010

17.5
27.2
8.0

17.5
27.1
8.1

17.2
26.2
8.4

17.2
26.0
8.5

17.3
25.9
8.8

17.4
26.0
9.0

17.5
26.1
9.0

18.0
27.0
9.1

18.0
27.0
9.2

% change
1990-2010

Source: WHO/OECD/Euromonitor International

Personal Appearance

Table: 3.618

1990

1995

2002

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (KES million)
11,487
Colour cosmetics (KES million)
1,303
Fragrances (KES million)
1,516
Hair care (KES million)
2,348
Mens grooming (KES million)
759
Skin care (KES million)
1,940

2003

2004

2005

2006

2007

2008

2009

12,193
1,356
1,539
2,528
800
2,206

13,103
1,393
1,560
2,765
840
2,530

14,551
1,437
1,595
3,020
1,139
3,048

16,199
1,599
1,682
3,362
1,230
3,647

17,689
1,690
1,733
3,666
1,322
4,232

19,266
1,773
1,777
3,976
1,401
4,894

20,434
1,833
1,811
4,217
1,458
5,372

375.55
39.92
44.71
79.24
24.08
72.51

406.27
40.12
44.52
84.32
31.80
85.11

440.54
43.48
45.74
91.44
33.45
99.18

468.52
44.75
45.91
97.10
35.03
112.10

496.98
45.75
45.85
102.57
36.14
126.24

513.38
46.05
45.51
105.95
36.64
134.96

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (KES per capita)
346.86
358.70
Colour cosmetics (KES per capita)
39.34
39.89
Fragrances (KES per capita)
45.78
45.26
Hair care (KES per capita)
70.89
74.38
Mens grooming (KES per capita)
22.92
23.54
Skin care (KES per capita)
58.57
64.90

2010

% change
1990-2010

Source: National statistical offices/Euromonitor International

406

Euromonitor International 2011

Section 3 Country snapshots Kenya

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.619

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

15.66

15.21

18.04

19.67

19.99

23.15

27.58

33.75

40.00

48.42

58.84

275.74

45.5

42.7

42.8

43.7

42.3

42.7

41.4

42.0

37.4

36.3

34.9

-23.23

54.5

57.3

57.2

56.3

57.7

57.3

58.6

58.0

62.6

63.7

65.1

19.38

Healthy life expectancy at birth

Total population (years)
60
Males (years)
58
Females (years)
62

57
56
59

52
51
53

52
51
53

52
52
53

52
52
53

53
53
53

54
53
54

54
54
55

55
54
55

55
55
56

-7.25
-4.99
-9.46

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
0.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
11.0

0.7

0.9

0.9

1.0

1.0

1.0

1.1

1.1

1.2

1.2

99.73

11.7

12.8

13.0

13.1

13.3

13.5

13.6

13.8

14.0

14.1

28.16

9,574
3,446

10,285
3,697

10,629
3,491

11,875
4,025

13,456
4,736

14,326
5,328

15,251
5,952

15,746
6,268

16,272
6,591

1,284
2,400
1,395

1,401
2,596
1,493

1,530
2,818
1,575

1,781
3,084
1,772

1,959
3,462
2,034

2,039
3,566
2,089

2,106
3,701
2,139

2,135
3,781
2,182

2,167
3,872
2,230

2,780

3,073

3,337

3,696

4,806

5,560

6,308

6,797

7,333

304.64
100.06

331.54
112.39

365.95
128.79

379.46
141.12

393.43
153.54

395.62
157.48

398.21
161.29

43.84
80.77
45.15

49.72
86.09
49.48

53.27
94.14
55.33

54.01
94.45
55.33

54.33
95.47
55.18

53.64
94.99
54.82

53.02
94.75
54.58

95.65

103.19

130.71

147.27

162.72

170.76

179.44

Consumer health (selected) retail sales by category

Consumer health retail sales (KES
million)
Analgesics (KES million)
Cough, Cold and Allergy (Hay Fever)
Remedies (KES million)
Digestive Remedies (KES million)
Medicated Skin Care (KES million)
Vitamins and Dietary Supplements
(KES million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (KES
per capita)
289.09
302.57
Analgesics (KES per capita)
104.05
108.75
Cough, Cold and Allergy (Hay Fever)
Remedies (KES per capita)
38.78
41.20
Digestive Remedies (KES per capita)
72.48
76.38
Medicated Skin Care (KES per capita)
42.12
43.93
Vitamins and Dietary Supplements
(KES per capita)
83.93
90.40
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.620

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1
0

21
8

27
13

33
20

39
29

45
39

51
52

57
65

63
78

69
91

% change
1990-2010

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.621

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.4

0.5

0.7

1.0

1.3

1.7

CD player and DVD player/recorder households

DVD player/recorder households (% of
households)
0.0

0.2

0.5

1.1

1.9

3.0

4.0

4.9

5.7

6.4

Mobile telephone households

Mobile telephone households (% of
households)

0.0

10.1

15.3

22.2

31.2

41.7

52.2

61.5

67.7

72.4

400

1,000

1,055

1,111

2,770

3,002

3,361

3,996

4,515

0.0

Internet users
Internet users (000)

% change
1990-2010

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.622

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3.0

4.1

4.8

4.9

5.0

5.1

5.2

5.4

5.6

5.8

6.1

% change
1990-2010
100.09

Source: Euromonitor International from national statistics

www.euromonitor.com

407

World Consumer Lifestyles Databook 2011

Money

Table: 3.623

1990
Annual savings and savings ratio
Annual savings (KES million)
3,483
Savings ratio (% of disposable
income)
2.8

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

8,040

20,773

26,624

26,930

29,289

31,753

36,756

41,903

47,783

54,230

1,456.92

2.5

2.5

3.0

2.8

2.7

2.6

2.6

2.6

2.8

3.0

5.23

2,922

3,437

4,464

5,583

7,026

8,516

9,371

9,750

10,065

2,186

2,539

3,384

4,190

5,384

6,608

7,316

7,678

7,963

736

899

1,079

1,393

1,642

1,907

2,055

2,073

2,102

499

508

517

525

534

566

612

682

750

49

54

62

70

85

91

91

91

93

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

408

Euromonitor International 2011

Section 3 Country snapshots Kuwait

Kuwait

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.624

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

178
319
177
254
175
342
524
303
134

99
196
113
164
126
271
490
258
104

111
207
128
204
154
317
655
408
168

112
210
129
210
163
335
677
421
176

113
213
131
215
170
350
698
434
186

114
217
133
220
175
361
719
452
197

117
221
135
224
178
367
738
473
211

120
225
138
227
178
369
753
497
227

124
229
141
230
178
366
765
525
245

127
233
143
234
177
363
773
555
253

130
237
146
237
177
360
778
588
262

% change
1990-2010
-27.36
-25.62
-17.53
-6.70
1.44
5.23
48.33
93.78
96.42

Source: National statistical offices/Euromonitor International

People

Table: 3.625

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
2,068
0-14 yrs (000)
752
15-64 yrs (000)
1,291
65+ yrs (000)
25

1,576
458
1,098
19

2,023
507
1,486
31

2,087
512
1,541
33

2,149
519
1,595
36

2,213
527
1,647
39

2,276
537
1,696
42

2,335
548
1,741
46

2,391
560
1,781
50

2,445
571
1,820
54

2,499
582
1,858
59

20.84
-22.62
43.97
133.80

948
236
702
10

1,228
259
952
17

1,264
262
984
19

1,300
265
1,015
20

1,335
269
1,044
22

1,369
273
1,071
24

1,400
279
1,094
27

1,428
284
1,115
29

1,456
290
1,134
32

1,484
295
1,154
34

26.26
-22.68
47.85
167.24

Female population by age at January 1st

Female population by age at January
1st (000)
893
628
0-14 yrs (000)
371
223
15-64 yrs (000)
510
396
65+ yrs (000)
12
9

795
248
534
14

822
251
557
15

850
254
580
16

878
258
603
17

907
264
626
18

936
270
647
20

963
276
666
21

989
282
685
23

1,015
287
704
24

13.70
-22.55
38.02
98.63

849
32
24
1,118

885
34
25
1,142

914
36
26
1,172

947
39
27
1,200

979
41
28
1,227

1,008
43
29
1,254

1,037
45
30
1,278

1,064
48
31
1,301

1,092
50
32
1,325

29.33
283.68
0.94
12.34

6
2

6
2

6
2

6
2

6
2

5
2

5
2

5
2

5
2

13.40
75.57

26

26

26

26

26

26

26

26

26

-0.49

23

23

23

23

23

23

23

23

23

-0.49

2,050
36

2,112
37

2,176
38

2,237
38

2,296
39

2,351
39

2,405
40

2,458
40

21.30
-2.02

117

121

124

128

131

134

137

140

20.84

162,368
143,891
102,438
86,379
77,057
57,929
51,424
48,732
56,845
55,474
32,033

170,670
144,663
104,705
89,471
80,252
60,948
54,576
49,962
56,590
55,167
32,230

179,264
145,328
106,992
92,646
83,544
64,075
57,850
51,210
56,261
54,784
32,403

187,751
145,874
109,200
95,759
86,782
67,164
61,092
52,421
55,883
54,353
32,550

195,940
146,263
111,269
98,735
89,892
70,146
64,231
53,563
55,452
53,872
32,662

203,716
146,538
113,190
101,541
92,833
72,978
67,219
54,629
54,997
53,369
32,747

211,165
146,900
115,076
104,249
95,662
75,690
70,073
55,670
54,610
52,936
32,851

218,489
147,366
116,980
106,935
98,456
78,356
72,871
56,714
54,281
52,562
32,977

82.05
-20.24
5.31
34.32
49.56
85.98
129.28
11.11
-31.87
-33.00
-19.27

Male population by age at January 1st

Male population by age at January
1st (000)
1,175
0-14 yrs (000)
381
15-64 yrs (000)
781
65+ yrs (000)
13

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

844
13
31
1,179

653
12
22
888

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
6
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
26
26
First marriage: average age of women
(years)
23
23

Urban and rural population, and population density

Urban population (000)
2,027
1,546
1,987
Rural population (000)
41
30
36
Population density (persons per sq
km)
116
88
114
Population of major cities
Qalib ash-Shuyukh (Number)
As-Salimiyah (Number)
Hawalli (Number)
Janub Khitan (Number)
Al-Farwaniyah (Number)
Salwah (Number)
Abraq Khitan (Number)
Al-Fuhayhil (Number)
Sabah al-Salim (Number)
As-Sulaybiyah (Number)
Al-Kuwayt (Number)

120,013
184,772
111,085
79,612
65,831
42,131
31,783
51,042
79,670
78,444
40,847

102,169
129,775
82,154
62,241
52,928
36,108
29,243
38,180
54,608
53,639
28,747

154,189
142,862
100,083
83,278
73,880
54,956
48,340
47,469
56,968
55,649
31,782

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

409

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.626

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
307
245
Over US$5,000 (000)
305
244
Over US$15,000 (000)
279
235
Over US$35,000 (000)
161
179
Over US$55,000 (000)
74
112

305
304
296
251
187

312
311
304
263
200

319
319
313
274
213

326
326
320
287
234

333
333
327
297
249

340
339
335
311
271

346
346
343
325
294

352
352
347
323
283

359
358
354
332
295

16.99
17.51
26.75
106.79
297.40

Households by number of persons

1 person (000)
15
2 persons (000)
23
3 persons (000)
25
4 persons (000)
36
5 persons (000)
35
6+ persons (000)
173

11
17
18
29
28
142

13
20
21
36
33
181

13
21
21
37
34
186

13
21
21
38
35
191

13
21
21
39
36
195

14
22
22
40
36
200

14
22
22
41
37
205

14
22
22
42
38
209

14
23
22
43
38
213

14
23
22
43
39
217

-3.23
-0.62
-9.55
19.25
9.43
25.89

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

15
32
164
15
79

11
27
130
13
64

13
37
163
18
81

13
38
165
19
82

13
39
167
20
83

13
40
168
20
84

13
41
170
20
85

13
42
171
21
86

13
42
172
21
87

13
43
173
22
87

13
44
174
22
88

-7.67
37.21
5.80
42.85
10.83

135

107

136

139

143

129
9

159
9

163
9

167
9

150
2
147
174
9

153
3
151
177
9

156
3
153
180
9

159
3
156
184
9

162
4
159
187
9

20.01

161
10

146
2
144
170
9

106

83

90

91

91

91

90

90

90

90

90

-15.21

31
158
11

24
127
10

29
169
16

29
175
17

30
180
18

30
186
20

31
192
21

31
197
22

31
202
23

31
207
24

32
212
25

2.02
33.84
129.25

Household running costs

Household running costs (KWD million)
Electricity (KWD million)
Gas (KWD million)
Solid Fuels (KWD million)
Liquid Fuels (KWD million)

135
69
40
16
10

148
76
44
15
13

239
126
74
22
16

253
134
79
23
17

272
145
84
24
19

308
165
95
27
20

338
182
105
29
22

380
206
118
33
24

426
232
133
36
26

420
230
131
36
24

445
244
138
37
25

229.58
251.22
247.41
139.75
147.81

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

94.2
0.0
30.7
3.3
0.5
97.9
78.4
2.1
83.3
95.6

97.1
0.7
42.1
7.2
3.0
99.3
85.6
3.3
89.2
97.1

98.5
7.8
62.8
18.8
35.7
99.7
92.8
4.4
95.5
98.4

98.6
9.7
66.0
21.2
37.1
99.7
93.6
4.6
96.3
98.5

98.7
11.7
68.5
23.7
38.5
99.8
94.3
4.7
96.9
98.7

98.7
14.0
71.0
26.5
40.8
99.8
94.9
4.9
97.3
98.7

98.8
16.4
73.1
29.1
44.9
99.8
95.4
5.1
97.6
98.8

98.8
18.6
74.8
31.7
49.2
99.9
95.9
5.2
97.9
98.9

98.8
20.7
76.2
34.2
53.6
99.9
96.2
5.3
98.1
99.0

98.9
22.6
77.4
36.6
57.2
99.9
96.5
5.5
98.3
99.1

98.9
24.2
78.4
38.9
60.8
99.9
96.8
5.7
98.4
99.2

5.00
83,235.20
155.70
1,073.68
11,371.70
2.03
23.49
169.78
18.23
3.75

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Households by type of dwelling
Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)

1995

15.81
-5.33

Source: Euromonitor International from national statistics

410

Euromonitor International 2011

Section 3 Country snapshots Kuwait

Income

Table: 3.627

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (KWD
per capita)
2,374.03
3,585.24
Gross income (annual, constant) (KWD
per capita)
3,472.63
3,485.61
Disposable income (annual, current)
(KWD per capita)
1,849.93
2,904.47
Disposable income (annual, constant)
(KWD per capita)
2,706.01
2,823.76

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,955.41

4,070.44

4,210.24

4,613.98

4,905.83

5,506.86

6,048.63

5,796.93

6,132.29

158.31

4,383.55

4,608.46

4,849.40

5,255.05

5,574.73

6,087.08

6,190.28

5,835.08

6,132.29

76.59

3,822.39

3,933.58

4,072.55

4,460.20

4,746.78

5,305.54

5,863.47

5,499.73

5,817.89

214.49

4,236.14

4,453.51

4,690.80

5,079.90

5,393.99

5,864.55

6,000.79

5,535.93

5,817.89

115.00

Gross income (annual, current) by age

Aged 15-19 (KWD)
2,680
Aged 20-24 (KWD)
3,135
Aged 25-29 (KWD)
3,528
Aged 30-34 (KWD)
3,949
Aged 35-39 (KWD)
4,391
Aged 40-44 (KWD)
4,670
Aged 45-49 (KWD)
4,636
Aged 50-54 (KWD)
4,242
Aged 55-59 (KWD)
3,687
Aged 60-64 (KWD)
3,380
Aged 65+ (KWD)
3,053

3,509
4,142
4,691
5,285
5,865
6,262
6,240
5,732
4,998
4,582
4,135

3,325
4,003
4,596
5,247
5,845
6,224
6,182
5,661
4,923
4,498
4,080

3,392
4,094
4,715
5,375
5,987
6,381
6,338
5,806
5,051
4,610
4,181

3,495
4,232
4,901
5,598
6,242
6,634
6,565
5,993
5,196
4,736
4,290

3,854
4,636
5,296
6,003
6,724
7,208
7,218
6,675
5,851
5,362
4,873

4,036
4,885
5,611
6,397
7,173
7,666
7,650
7,049
6,159
5,640
5,114

4,428
5,402
6,226
7,133
7,994
8,527
8,493
7,810
6,812
6,234
5,640

4,855
5,962
6,868
7,877
8,811
9,415
9,401
8,665
7,576
6,936
6,270

4,756
5,891
6,858
7,924
8,841
9,394
9,290
8,481
7,356
6,710
6,041

4,997
6,187
7,201
8,316
9,289
9,891
9,778
8,929
7,753
7,074
6,367

86.49
97.34
104.13
110.57
111.56
111.81
110.91
110.49
110.25
109.30
108.57

Gross income (annual, constant) by age

Aged 15-19 (KWD)
4,736
Aged 20-24 (KWD)
5,542
Aged 25-29 (KWD)
6,235
Aged 30-34 (KWD)
6,981
Aged 35-39 (KWD)
7,761
Aged 40-44 (KWD)
8,254
Aged 45-49 (KWD)
8,194
Aged 50-54 (KWD)
7,498
Aged 55-59 (KWD)
6,518
Aged 60-64 (KWD)
5,974
Aged 65+ (KWD)
5,396

5,411
6,386
7,232
8,148
9,043
9,654
9,622
8,838
7,706
7,065
6,375

4,551
5,479
6,290
7,182
8,000
8,520
8,461
7,749
6,739
6,157
5,585

4,598
5,550
6,392
7,287
8,117
8,651
8,592
7,872
6,848
6,250
5,669

4,680
5,666
6,563
7,496
8,358
8,883
8,790
8,025
6,958
6,341
5,744

4,955
5,960
6,809
7,718
8,645
9,268
9,280
8,583
7,523
6,894
6,266

5,035
6,095
7,000
7,981
8,950
9,565
9,544
8,794
7,684
7,037
6,381

5,237
6,389
7,364
8,437
9,455
10,086
10,046
9,237
8,057
7,374
6,671

5,193
6,377
7,346
8,425
9,424
10,070
10,055
9,268
8,103
7,418
6,706

4,893
6,060
7,055
8,151
9,095
9,664
9,557
8,725
7,567
6,903
6,214

4,997
6,187
7,201
8,316
9,289
9,891
9,778
8,929
7,753
7,074
6,367

5.51
11.64
15.49
19.13
19.69
19.83
19.32
19.09
18.95
18.41
18.00

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.628

1990
Consumer expenditure by category
Consumer expenditure by category
(KWD million)
2,537
Food and non-alcoholic beverages
(KWD million)
406
Alcoholic beverages and tobacco (KWD
million)
32
Clothing and footwear (KWD million)
208
Housing (KWD million)
698
Household goods and services (KWD
million)
402
Health goods and medical services
(KWD million)
49
Transport (KWD million)
263
Communications (KWD million)
56
Leisure and recreation (KWD million)
89
Education (KWD million)
82
Hotels and catering (KWD million)
53
Miscellaneous goods and services
(KWD million)
198

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,666

4,550

4,761

5,115

5,857

6,454

7,372

8,379

8,322

8,884

250.26

409

658

700

751

867

951

1,079

1,219

1,207

1,287

216.75

32
231
719

78
396
1,242

74
411
1,279

81
442
1,367

92
513
1,541

104
569
1,689

123
648
1,923

142
734
2,175

144
729
2,153

156
778
2,288

387.95
274.22
227.64

402

698

741

795

907

1,009

1,163

1,330

1,331

1,431

256.21

52
273
67
100
85
74

92
428
174
191
143
128

102
446
183
195
149
131

115
474
201
208
163
140

147
536
230
237
186
158

161
589
255
264
211
174

190
669
305
303
241
201

223
762
361
343
273
230

229
748
369
342
271
230

253
788
405
366
290
247

421.12
199.25
621.74
309.60
254.41
366.01

222

322

351

377

443

479

529

585

570

596

200.61

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.629

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,118
772
346

1,145
788
356

1,176
811
365

1,209
834
374

1,243
855
388

1,264
867
397

1,296
882
414

1,324
898
426

1,349
912
438

13
9
4

15
9
6

17
9
8

18
10
9

16
9
8

22
11
11

22
11
11

22
11
11

22
11
11

1.1

1.3

1.4

1.5

1.3

1.7

1.7

1.6

1.6

1.1

1.2

1.1

1.2

1.0

1.3

1.3

1.3

1.2

1.2

1.6

2.0

2.2

2.0

2.6

2.5

2.4

2.4

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

411

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.630

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

35
123
149

49
131
199

63
149
243

63
154
261

62
158
267

65
163
249

67
166
236

70
169
247

71
172
250

73
175
253

73
178
258

6
13

6
13

6
13

6
14

6
14

6
14

6
14

6
14

6
14

37
14
23

37
13
24

37
13
24

39
12
27

38
13
25

38
13
25

38
13
25

38
13
26

38
12
25

19
7
12

28
11
17

% change
1990-2010
106.37
45.13
72.96

101.01
84.59
110.31

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.631

1990
Food consumer expenditure by category
Food consumer expenditure (KWD
million)
387
Bread and cereals (KWD million)
67
Meat (KWD million)
107
Fish and seafood (KWD million)
25
Milk, cheese and eggs (KWD million)
43
Oils and fats (KWD million)
17
Fruit (KWD million)
39
Vegetables (KWD million)
61
Sugar and confectionery (KWD million)
15
Other foods (KWD million)
13

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

387
63
111
18
37
20
41
63
17
16

621
117
149
41
44
29
76
116
32
19

659
125
155
42
48
32
80
122
34
21

707
134
166
43
52
36
86
131
37
23

817
155
194
49
59
41
100
151
43
26

898
171
209
54
64
46
112
164
47
29

1,019
197
231
63
70
52
129
190
54
33

1,152
226
255
71
76
60
147
217
62
37

1,141
226
247
71
73
60
147
217
63
37

1,216
243
258
76
76
64
158
233
68
39

213.85
262.06
141.43
207.70
77.66
276.36
301.97
280.45
342.94
205.42

307.04
57.72
73.80
20.16

315.80
59.70
74.47
20.21

329.01
62.24
77.09
20.23

369.30
69.86
87.53
22.29

394.38
75.33
91.61
23.90

436.40
84.54
98.90
26.76

481.70
94.32
106.75
29.87

466.59
92.38
101.15
29.12

486.65
97.27
103.37
30.44

159.73
199.63
99.80
154.64

21.87
14.12
37.39
57.19

23.10
15.33
38.43
58.48

24.02
16.56
40.09
61.15

26.72
18.58
45.13
68.01

28.24
20.15
49.27
72.21

29.95
22.43
55.05
81.24

31.91
24.94
61.49
90.80

29.99
24.41
60.18
88.72

30.39
25.76
63.33
93.35

47.02
211.46
232.66
214.85

15.61
9.18

16.16
9.93

17.09
10.55

19.27
11.92

20.70
12.95

23.26
14.27

26.09
15.53

25.62
15.03

27.07
15.67

266.56
152.75

60

103

106

113

127

139

161

184

184

197

387.11

38.24

50.69

50.59

52.38

57.37

61.20

68.81

76.96

75.11

78.84

303.11

Food per capita consumer expenditure by category

Food consumer expenditure (KWD per
capita)
187.37
245.63
Bread and cereals (KWD per capita)
32.46
40.17
Meat (KWD per capita)
51.73
70.30
Fish and seafood (KWD per capita)
11.96
11.58
Milk, cheese and eggs (KWD per
capita)
20.67
23.71
Oils and fats (KWD per capita)
8.27
12.96
Fruit (KWD per capita)
19.04
26.04
Vegetables (KWD per capita)
29.65
39.72
Sugar and confectionery (KWD per
capita)
7.38
10.83
Other foods (KWD per capita)
6.20
10.31
Catering consumer expenditure
Catering consumer expenditure (KWD
million)
40
Catering consumer expenditure (KWD
per capita)
19.56

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.632

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (KWD million)
16
17
40
Beer (KWD million)
11
11
26
Spirits (KWD million)
4
4
13
Wine (KWD million)
1
1
2

38
25
12
2

42
27
13
2

48
31
15
2

54
35
17
3

64
41
20
3

75
47
24
3

76
48
25
3

82
52
27
4

402.32
362.83
551.92
232.43

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (KWD per capita)
7.94
10.48
19.97
18.35
Beer (KWD per capita)
5.41
7.17
12.90
11.77
Spirits (KWD per capita)
2.02
2.66
6.22
5.73
Wine (KWD per capita)
0.52
0.65
0.85
0.85

19.66
12.59
6.16
0.92

21.71
13.87
6.82
1.02

23.83
15.20
7.51
1.12

27.50
17.47
8.78
1.26

31.24
19.77
10.08
1.39

30.98
19.51
10.11
1.36

33.02
20.71
10.88
1.43

315.70
283.02
439.51
175.11

41
26

44
27

50
31

53
33

60
37

67
42

67
41

71
44

276.65
262.01

16

17

19

20

23

26

25

27

302.93

20.60

22.44

23.32

25.69

28.21

27.21

28.25

211.70

12.76

13.88

14.38

15.84

17.41

16.80

17.44

199.58

7.84

8.56

8.94

9.85

10.80

10.41

10.81

233.45

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (KWD million)
19
22
37
Coffee, tea and cocoa (KWD million)
12
14
23
Mineral waters, soft drinks, fruit
and vegetable juices (KWD million)
7
9
14

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (KWD per capita)
9.06
14.14
18.44
19.79
Coffee, tea and cocoa (KWD per
capita)
5.82
8.68
11.50
12.29
Mineral waters, soft drinks, fruit
and vegetable juices (KWD per capita)
3.24
5.47
6.94
7.50
Source: National statistical offices/OECD/Eurostat/Euromonitor International

412

Euromonitor International 2011

Section 3 Country snapshots Kuwait

Smoking

Table: 3.633

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (KWD
million)
16
Tobacco consumer expenditure (KWD
per capita)
7.55

16

38

35

39

44

50

58

68

68

74

372.85

10.03

18.64

16.92

18.05

19.94

21.80

25.03

28.34

27.87

29.55

291.31

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.634

1990
Personal care consumer expenditure
Personal care consumer expenditure
(KWD million)
87
Personal care consumer expenditure
(KWD per capita)
42.07

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

108

139

149

162

190

207

227

249

240

250

187.06

68.79

68.48

71.54

75.39

85.67

91.10

97.23

104.09

98.27

99.95

137.56

166
15
24
29
7
35

168
16
25
29
7
36

172
16
25
30
7
37

175
17
26
30
7
37

183
18
28
32
8
38

191
19
29
32
8
40

199
20
31
33
8
42

78.25
7.41
11.52
13.58
3.34
16.62

77.83
7.45
11.52
13.50
3.31
16.59

76.91
7.42
11.57
13.34
3.28
16.20

78.57
7.71
11.97
13.64
3.32
16.43

79.92
7.95
12.21
13.51
3.40
16.71

81.51
8.04
12.73
13.70
3.42
17.22

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (US$ million)
155
Colour cosmetics (US$ million)
14
Fragrances (US$ million)
22
Hair care (US$ million)
27
Mens grooming (US$ million)
7
Skin care (US$ million)
33

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (US$ per capita)
76.78
79.59
Colour cosmetics (US$ per capita)
7.11
7.40
Fragrances (US$ per capita)
11.12
11.56
Hair care (US$ per capita)
13.27
13.71
Mens grooming (US$ per capita)
3.23
3.38
Skin care (US$ per capita)
16.20
16.72
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.635

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

324
4
306
6

349
5
330
7

407
5
385
8

453
6
428
9

516
6
488
10

586
7
555
12

583
7
552
12

624
8
590
12

300.31
75.32
309.31
308.00

7
87

7
92

9
106

10
116

11
132

13
148

13
145

13
154

223.53
195.99

162.52
2.15
153.73
3.18

183.79
2.38
173.76
3.67

198.91
2.52
188.03
3.96

221.14
2.76
209.12
4.40

245.24
3.05
231.97
4.88

238.55
2.96
225.68
4.75

249.73
3.13
236.25
4.99

231.28
45.09
238.73
237.65

3.45
43.00

3.99
47.95

4.40
51.16

4.85
56.41

5.34
61.94

5.15
59.46

5.37
61.57

167.74
144.95

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (KWD million)
156
176
311
Clothing materials (KWD million)
4
3
3
Garments (KWD million)
144
165
296
Other clothing (KWD million)
3
4
6
Clothing, cleaning, repair and hire
(KWD million)
4
4
6
Footwear (KWD million)
52
55
85

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (KWD per capita)
75.38
111.95
153.82
155.15
Clothing materials (KWD per capita)
2.16
2.22
1.44
2.04
Garments (KWD per capita)
69.74
104.78
146.56
146.88
Other clothing (KWD per capita)
1.48
2.24
2.73
2.98
Clothing, cleaning, repair and hire
(KWD per capita)
2.00
2.71
3.09
3.25
Footwear (KWD per capita)
25.14
34.75
41.86
41.64
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

413

World Consumer Lifestyles Databook 2011

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.636

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

58.21

615.00

570.00

572.88

635.19

657.83

765.52

900.61

1,006.00

1,093.04

1,174.92

82.6

77.5

76.6

77.3

75.4

77.2

77.5

76.8

76.7

77.0

17.4

22.5

23.4

22.7

24.6

22.8

22.5

23.2

23.3

23.0

76
74
78

77
75
79

77
75
79

77
76
79

78
76
80

78
76
80

78
76
80

78
76
80

78
76
80

78
76
80

4.24
4.23
4.26

35.1

40.3

40.9

41.3

41.6

41.9

42.1

42.2

42.2

42.4

37.33

33.1

33.4

33.4

33.4

33.5

33.5

33.5

33.6

33.6

33.7

2.23

1
0

2
0

2
0

2
0

2
0

2
0

2
0

2
1

2
1

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

1
0
0

1
0
1

0.73
0.16

0.75
0.17

0.76
0.18

0.77
0.18

0.79
0.19

0.84
0.20

0.88
0.21

0.92
0.21

0.19
0.13
0.15

0.19
0.13
0.16

0.19
0.13
0.16

0.19
0.13
0.17

0.19
0.14
0.17

0.21
0.15
0.19

0.21
0.16
0.20

0.22
0.17
0.21

1.31

1.33

1.54

1.65

1.78

1.98

2.13

2.33

Healthy life expectancy at birth

Total population (years)
75
Males (years)
73
Females (years)
77
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
30.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.9

Consumer health (selected) retail sales by category

Consumer health retail sales (US$
million)
Analgesics (US$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ million)
Digestive Remedies (US$ million)
Medicated Skin Care (US$ million)
Vitamins and Dietary Supplements
(US$ million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (US$
per capita)
0.69
Analgesics (US$ per capita)
0.15
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ per capita)
0.18
Digestive Remedies (US$ per capita)
0.13
Medicated Skin Care (US$ per capita)
0.14
Vitamins and Dietary Supplements
(US$ per capita)
1.19

1,918.53

Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.637

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

87
66

144
247

147
265

150
284

153
300

156
314

159
327

161
339

163
348

166
357

744.71
2,645.56

13

21

22

24

27

30

35

40

41

44

378.72

8.14

10.50

10.50

10.97

12.15

13.32

15.00

16.84

16.59

17.51

296.17

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (KWD million)
13
13
25
Hotels and other accommodation
consumer expenditure (KWD per capita) 6.07
8.42
12.34

26

27

31

34

40

46

46

50

297.97

12.25

12.70

14.02

15.11

17.15

19.29

18.91

19.98

229.35

1990
Satellite TV and Cable TV households
Cable TV households (000)
20
Satellite TV households (000)
13
Package holidays consumer expenditure
Package holidays consumer
expenditure (KWD million)
9
Package holidays consumer
expenditure (KWD per capita)
4.42

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.638

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.6

3.2

4.9

7.7

10.8

16.9

23.9

30.2

36.2

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
10.6
14.6
DVD player/recorder households (% of
households)
0.2

19.5

20.1

20.8

21.5

22.2

22.9

22.5

22.1

22.2

10.0

19.3

31.9

44.5

54.0

60.7

65.5

69.5

72.9

Video game console households

Video game console households (% of
households)
6.9

9.8

13.9

14.5

15.1

15.2

15.1

15.1

15.0

14.9

14.9

114.99

Mobile telephone households

Mobile telephone households (% of
households)

14.3

78.0

84.3

87.9

90.0

92.1

93.4

94.3

95.0

95.7

7,557.60

250

567

600

700

800

900

992

1,100

1,282

Internet users
Internet users (000)

1.3

109.55

Source: National statistical offices/Euromonitor International

414

Euromonitor International 2011

Section 3 Country snapshots Kuwait

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.639

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

80.0

88.5

95.8

95.9

96.0

96.1

96.2

96.3

96.4

96.5

96.6

20.73

Transport services consumer expenditure

Transport services consumer
expenditure (KWD million)
148
Buses, coaches and taxis consumer
expenditure (KWD million)
102
Air travel consumer expenditure (KWD
million)
23
Other travel consumer expenditure
(KWD million)
22

151

255

256

273

308

338

385

441

434

458

209.55

110

170

170

180

203

221

248

280

273

285

177.94

24

53

53

58

66

73

86

102

103

111

378.76

18

33

33

35

39

44

51

58

58

62

178.71

126.18

122.65

127.00

139.32

148.72

165.02

184.42

177.36

183.16

156.17

83.95

81.42

83.90

91.92

97.29

106.31

117.28

111.49

113.92

130.02

26.08

25.57

26.78

29.62

32.27

36.96

42.75

42.07

44.42

296.21

16.15

15.66

16.31

17.77

19.16

21.75

24.40

23.80

24.82

130.65

Transport services per capita consumer expenditure

Transport services consumer
expenditure (KWD per capita)
71.50
96.09
Buses, coaches and taxis consumer
expenditure (KWD per capita)
49.53
69.67
Air travel consumer expenditure (KWD
per capita)
11.21
15.29
Other travel consumer expenditure
(KWD per capita)
10.76
11.13
Source: Euromonitor International from national statistics

Money

Table: 3.640

1990
Annual savings and savings ratio
Annual savings (KWD million)
816
Savings ratio (% of disposable
income)
21.3

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,289

2,295

2,448

2,562

2,702

2,849

3,287

3,673

3,151

3,541

333.90

28.2

29.7

29.8

29.3

27.4

26.4

26.5

26.2

23.4

24.4

14.18

5,147

7,002

7,685

7,926

8,697

10,189

11,106

12,215

15,553

2,967

4,014

4,380

4,452

4,807

5,667

6,267

7,257

10,285

2,180

2,988

3,305

3,475

3,890

4,522

4,839

4,958

5,268

1,541

1,695

1,850

2,005

2,159

2,379

2,556

2,826

3,066

1,186

1,237

1,316

1,402

1,497

1,568

1,612

1,647

1,825

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

415

World Consumer Lifestyles Databook 2011

Latvia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.641

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

126
236
139
255
185
341
510
704
408

80
221
152
232
167
312
462
658
431

59
125
132
259
171
298
423
640
461

60
119
122
260
176
303
418
638
465

60
116
111
256
179
307
416
638
469

61
114
100
251
184
313
414
640
471

63
115
89
244
186
319
413
641
470

64
117
81
231
185
323
412
644
467

66
119
76
216
183
324
413
646
456

67
122
74
199
180
324
413
645
453

68
123
75
183
174
321
415
643
452

% change
1990-2010
-45.79
-47.78
-46.30
-28.22
-5.85
-6.02
-18.59
-8.61
10.74

Source: National statistical offices/Euromonitor International

People

Table: 3.642

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
2,668
0-14 yrs (000)
572
15-64 yrs (000)
1,781
65+ yrs (000)
315

2,501
522
1,642
336

2,346
390
1,591
364

2,331
373
1,589
370

2,319
357
1,587
375

2,306
341
1,584
381

2,295
329
1,580
386

2,280
318
1,573
390

2,267
310
1,566
391

2,253
307
1,557
390

2,240
306
1,547
387

-16.03
-46.44
-13.15
22.82

Male population by age at January 1st

Male population by age at January
1st (000)
1,241
0-14 yrs (000)
291
15-64 yrs (000)
852
65+ yrs (000)
97

1,154
266
785
103

1,080
200
763
117

1,073
191
763
120

1,068
182
764
122

1,063
175
764
124

1,057
168
763
126

1,051
163
760
128

1,044
158
758
128

1,038
157
753
128

1,032
157
749
127

-16.79
-46.22
-12.15
30.85

Female population by age at January 1st

Female population by age at January
1st (000)
1,428
0-14 yrs (000)
280
15-64 yrs (000)
929
65+ yrs (000)
218

1,346
256
858
233

1,266
191
828
247

1,258
182
826
250

1,251
174
823
253

1,244
167
820
257

1,237
160
817
260

1,230
155
813
262

1,222
151
808
263

1,215
150
803
262

1,208
150
798
260

-15.38
-46.68
-14.07
19.25

Ethnic groups
Latvians (000)
Russian (000)
Belarusian (000)
Ukrainians (000)
Polish (000)
Lithuanian (000)
Jewish (000)
Gipsies/Roma (000)
German (000)
Estonian (000)
Other (000)

1,409
890
118
89
61
35
21
7
4
3
30

1,398
774
106
72
61
34
13
8
4
3
28

1,365
685
94
62
58
33
10
8
4
3
25

1,362
677
92
61
58
32
10
8
4
3
25

1,360
669
90
60
57
32
10
8
4
3
26

1,358
661
88
59
57
32
10
8
4
3
26

1,355
655
87
58
56
31
10
9
4
3
26

1,352
648
85
58
56
31
10
9
4
2
26

1,348
641
84
57
55
31
9
9
4
2
27

1,344
634
82
56
55
31
9
9
4
2
27

1,341
628
81
55
54
30
9
9
4
2
27

-4.81
-29.48
-31.58
-37.67
-11.85
-13.37
-56.31
20.60
-1.11
-26.40
-11.64

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,256
193
226
993

1,134
200
191
976

981
224
174
966

945
238
184
965

919
248
187
965

892
258
192
964

869
267
196
963

846
274
199
961

825
281
202
958

806
287
205
956

788
292
207
953

-37.22
51.10
-8.36
-4.04

4
3

4
2

4
2

5
2

5
2

5
2

5
2

5
2

5
2

-42.15
-38.76

28

28

28

28

28

29

29

29

29

19.86

25

25

26

26

26

26

27

27

27

20.71

1,580
751

1,575
744

1,569
738

1,563
732

1,556
725

1,548
718

1,542
712

1,534
706

-16.73
-14.48

37

37

37

37

37

36

36

36

-16.23

737,573
113,439
84,675
61,735
54,848
42,716
38,601
27,467
27,298
25,992

732,965
113,324
83,706
61,432
54,795
42,536
38,559
27,479
27,235
25,924

728,321
113,143
82,776
61,119
54,711
42,346
38,495
27,472
27,160
25,844

724,054
112,961
81,933
60,828
54,626
42,169
38,431
27,461
27,089
25,769

719,406
112,664
81,088
60,498
54,485
41,961
38,328
27,417
26,993
25,671

714,738
112,317
80,277
60,160
54,319
41,746
38,209
27,359
26,888
25,565

710,520
111,997
79,548
59,853
54,166
41,550
38,098
27,304
26,791
25,469

706,128
111,611
78,828
59,526
53,981
41,338
37,966
27,230
26,681
25,360

-22.05
-10.81
-30.49
-19.39
-11.04
-18.03
-10.93
-7.17
-13.71
-14.53

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
4
Divorce rates (per 000 population)
4
3
First marriage: average age of men
(years)
24
25
First marriage: average age of women
(years)
22
23

Urban and rural population, and population density

Urban population (000)
1,842
1,718
1,592
Rural population (000)
826
783
754
Population density (persons per sq
km)
43
40
38
Population of major cities
Riga (Number)
Daugavpils (Number)
Liepaja (Number)
Jelgava (Number)
Jurmala (Number)
Ventspils (Number)
Rezekne (Number)
Valmiera (Number)
Jekabpils (Number)
Ogre (Number)

905,880
125,144
113,404
73,841
60,681
50,431
42,623
29,332
30,921
29,671

827,400
119,382
100,720
68,146
57,702
46,758
40,659
28,367
29,188
27,913

745,195
113,926
86,061
62,276
55,079
43,056
38,770
27,538
27,455
26,152

Source: Euromonitor International from national statistics/UN

416

Euromonitor International 2011

Section 3 Country snapshots Latvia

House and Home

Table: 3.643

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
791
Over US$5,000 (000)
183
Over US$15,000 (000)
26
Over US$35,000 (000)
9
Over US$55,000 (000)
5

790
524
70
18
10

794
596
119
22
13

798
652
200
28
15

798
651
236
37
17

806
729
349
61
25

806
747
472
122
40

808
772
578
215
76

806
743
470
127
42

805
731
432
104
35

Households by number of persons

1 person (000)
146
2 persons (000)
170
3 persons (000)
257
4 persons (000)
154
5 persons (000)
53
6+ persons (000)
55

157
185
231
140
48
48

172
223
190
126
46
46

173
230
184
125
47
46

175
237
178
123
47
46

177
244
172
122
47
46

179
250
166
121
47
46

180
256
162
120
47
46

181
260
158
118
47
46

182
264
155
117
47
45

183
267
153
116
47
45

25.48
57.61
-40.56
-24.97
-10.42
-17.94

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

146
149
229
94
215

157
154
209
82
208

172
181
160
57
235

173
184
154
53
240

175
188
149
51
244

177
192
145
50
244

179
196
141
49
245

180
201
135
48
246

181
204
130
47
248

182
209
126
45
248

183
213
122
44
248

25.48
43.10
-46.86
-53.04
15.22

119

168
168
638
4

490
50
439
313
2

507
67
439
298
2

523
81
442
283
2

540
95
445
267
2

553
105
449
254
2

564
115
449
244
2

572
124
448
236
2

579
133
446
229
2

385.24

119
708
6

471
33
438
330
2

126

141

158

158

160

160

161

162

163

164

164

30.56

32
661
15

38
619
12

51
580
14

51
580
15

52
580
16

52
579
16

52
579
17

53
578
18

53
577
18

53
575
19

53
574
19

65.81
-13.14
27.53

7
2
1
1
0

116
30
14
10
0

170
48
24
19
0

200
54
26
21
0

213
65
26
25
8

239
73
29
28
9

273
85
34
33
11

317
100
39
40
13

322
104
40
43
14

232
75
28
33
10

206
68
24
30
9

2,989.52
4,011.65
3,067.05
5,404.98
245,709.20

47.7
0.0
0.2
0.1
0.1
86.6
63.2
2.3
45.9
67.7

65.2
0.0
1.2
1.0
0.6
88.0
77.1
2.7
52.6
70.2

89.7
0.5
8.0
10.0
13.0
94.5
83.0
3.1
68.0
78.5

91.3
0.6
10.5
12.0
16.2
96.0
76.0
3.2
70.2
80.5

92.8
0.8
12.5
16.5
25.9
97.5
65.0
3.2
72.5
82.3

94.0
1.0
14.0
22.0
32.3
99.0
53.0
3.3
74.8
84.0

94.8
1.3
15.1
27.0
40.6
99.1
48.0
3.4
77.0
85.2

95.3
1.6
15.7
32.0
49.2
99.2
44.0
3.4
78.6
86.4

95.8
1.9
16.1
36.1
56.7
99.2
40.6
3.5
79.9
87.3

96.2
2.3
16.4
39.2
60.1
99.2
37.6
3.5
81.3
88.5

96.5
2.7
16.6
41.6
63.4
99.2
35.0
3.6
82.9
89.4

102.24
540,473.89
6,833.33
67,010.39
56,979.02
14.59
-44.61
53.21
80.73
31.98

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Households by type of dwelling
Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)
Household running costs
Household running costs (LVL million)
Electricity (LVL million)
Gas (LVL million)
Solid Fuels (LVL million)
Liquid Fuels (LVL million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

273.68
-67.61
-61.30

Source: Euromonitor International from national statistics

www.euromonitor.com

417

World Consumer Lifestyles Databook 2011

Income

Table: 3.644

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (LVL
per capita)
15.01
845.00
Gross income (annual, constant) (LVL
per capita)
743.26
2,238.48
Disposable income (annual, current)
(LVL per capita)
12.82
650.65
Disposable income (annual, constant)
(LVL per capita)
634.90
1,723.62

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,989.97

2,276.24

2,704.81

3,168.09

3,903.09

4,968.34

5,920.84

4,808.15

4,598.40

30,530.84

3,375.54

3,727.38

4,149.38

4,528.13

5,209.32

5,987.35

6,141.79

4,785.20

4,598.40

518.68

1,533.83

1,746.53

2,063.21

2,416.72

2,989.21

3,719.02

4,555.44

3,743.57

3,580.26

27,818.93

2,601.80

2,859.98

3,165.12

3,454.19

3,989.58

4,481.79

4,725.44

3,725.70

3,580.26

463.91

Gross income (annual, current) by age

Aged 15-19 (LVL)
17
Aged 20-24 (LVL)
30
Aged 25-29 (LVL)
32
Aged 30-34 (LVL)
28
Aged 35-39 (LVL)
26
Aged 40-44 (LVL)
25
Aged 45-49 (LVL)
24
Aged 50-54 (LVL)
18
Aged 55-59 (LVL)
9
Aged 60-64 (LVL)
3
Aged 65+ (LVL)
1

879
1,543
1,682
1,534
1,442
1,430
1,377
1,136
776
495
251

1,594
2,961
3,426
3,278
3,141
3,127
3,065
2,753
2,174
1,701
1,107

1,746
3,286
3,846
3,703
3,557
3,542
3,482
3,149
2,544
2,001
1,330

1,981
3,778
4,475
4,334
4,175
4,169
4,112
3,747
3,092
2,447
1,656

2,219
4,295
5,139
5,012
4,833
4,834
4,784
4,398
3,695
2,942
2,024

2,613
5,142
6,207
6,097
5,887
5,900
5,854
5,434
4,620
3,721
2,595

3,193
6,389
7,793
7,711
7,456
7,487
7,457
6,976
6,007
4,894
3,452

3,483
7,118
8,767
8,748
8,481
8,514
8,515
8,038
7,008
5,798
4,099

2,627
5,456
6,788
6,830
6,646
6,670
6,699
6,375
5,626
4,729
3,334

2,375
5,027
6,312
6,403
6,255
6,274
6,328
6,078
5,433
4,634
3,247

13,950.51
16,712.82
19,801.87
22,912.68
24,414.52
24,781.17
26,668.68
33,281.23
60,023.17
137,880.46
504,970.88

Gross income (annual, constant) by age

Aged 15-19 (LVL)
703
Aged 20-24 (LVL)
1,243
Aged 25-29 (LVL)
1,318
Aged 30-34 (LVL)
1,157
Aged 35-39 (LVL)
1,061
Aged 40-44 (LVL)
1,048
Aged 45-49 (LVL)
983
Aged 50-54 (LVL)
757
Aged 55-59 (LVL)
376
Aged 60-64 (LVL)
140
Aged 65+ (LVL)
27

2,087
3,661
3,993
3,640
3,423
3,394
3,267
2,696
1,843
1,174
596

2,583
4,797
5,551
5,311
5,089
5,065
4,965
4,460
3,523
2,755
1,794

2,748
5,170
6,052
5,826
5,597
5,574
5,478
4,954
4,003
3,149
2,092

2,935
5,599
6,632
6,423
6,187
6,177
6,094
5,552
4,582
3,627
2,455

3,081
5,963
7,135
6,958
6,709
6,711
6,642
6,105
5,129
4,085
2,810

3,405
6,701
8,089
7,945
7,672
7,688
7,628
7,082
6,021
4,849
3,382

3,780
7,564
9,227
9,129
8,828
8,864
8,829
8,259
7,111
5,794
4,087

3,571
7,298
8,989
8,968
8,695
8,729
8,730
8,241
7,185
5,945
4,202

2,599
5,398
6,717
6,758
6,575
6,599
6,628
6,308
5,566
4,679
3,299

2,375
5,027
6,312
6,403
6,255
6,274
6,328
6,078
5,433
4,634
3,247

237.98
304.43
378.74
453.57
489.69
498.51
543.92
702.98
1,346.25
3,219.10
12,049.40

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.645

1990
Consumer expenditure by category
Consumer expenditure by category
(LVL million)
33
Food and non-alcoholic beverages
(LVL million)
10
Alcoholic beverages and tobacco (LVL
million)
2
Clothing and footwear (LVL million)
1
Housing (LVL million)
13
Household goods and services (LVL
million)
1
Health goods and medical services
(LVL million)
1
Transport (LVL million)
1
Communications (LVL million)
0
Leisure and recreation (LVL million)
1
Education (LVL million)
0
Hotels and catering (LVL million)
1
Miscellaneous goods and services
(LVL million)
1

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,640

3,517

3,906

4,550

5,463

6,972

8,807

9,749

7,709

7,292

22,064.24

605

880

921

1,010

1,143

1,354

1,695

1,869

1,468

1,380

13,097.17

126
106
337

268
267
758

292
278
836

325
312
972

362
386
1,117

448
487
1,398

553
607
1,765

603
653
1,952

469
503
1,541

430
464
1,456

18,964.38
33,307.87
11,112.70

44

108

132

157

186

239

309

353

284

274

43,007.87

59
129
24
60
5
66

162
323
129
259
65
166

179
374
165
303
108
160

224
488
205
379
105
189

302
623
253
493
151
233

398
808
365
679
241
297

505
1,019
463
868
331
375

568
1,127
515
975
366
421

454
900
409
778
301
328

432
867
390
741
287
306

51,922.31
62,445.22
118,947.49
124,831.08
493,952.62
24,980.25

77

133

160

184

215

257

317

346

275

264

34,638.92

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.646

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

66
50

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

61
57

989
505
484
37
55

1,007
517
490
34
67

1,018
522
496
41
66

1,036
534
502
34
52

1,088
559
529
26
44

1,120
574
546
28
44

1,124
572
552
26
45

983
478
505
24
45

940
449
491
24
45

135
75
60

119
62
58

119
62
57

99
53
46

80
44
36

71
39
32

91
50
41

203
122
82

249
148
101

12.0

10.6

10.4

8.7

6.8

6.0

7.5

17.2

21.0

12.9

10.7

10.6

9.0

7.2

6.4

8.0

20.3

24.8

11.0

10.5

10.3

8.4

6.4

5.6

6.9

13.9

17.0

% change
1990-2010

-63.80
-9.76

Source: International Labour Organisation/Euromonitor International

418

Euromonitor International 2011

Section 3 Country snapshots Latvia

Learning

Table: 3.647

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

42

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

57
133
241

52
114
234

60
103
225

61
93
216

63
84
209

65
79
198

67
75
187

69
74
176

71
72
166

74
69
153

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

47
21
26

111
43
68

119
46
73

128
48
79

131
48
83

131
48
83

130
47
83

128
45
82

125
44
81

121
43
79

1.3

3.0

2.0

1.0

1.3

1.2

1.1

1.2

1.1

1.1

18,917
3,841
1,213

20,763
3,449
1,372

23,852
4,155
1,365

26,124
4,479
1,574

26,414
4,015
1,625

26,752
3,673
1,649

24,170
2,493
1,727

23,517
2,265
1,706

22,681
2,058
1,671

9,571
1,165

11,231
1,307

13,089
1,264

14,123
1,244

14,792
1,222

14,897
1,249

13,302
1,225

12,967
1,199

12,486
1,167

1,460
189
633
845

1,484
174
792
954

1,845
211
926
997

2,036
285
1,254
1,129

1,794
266
1,375
1,300

1,898
215
1,542
1,611

1,834
180
1,917
1,458

1,779
167
1,939
1,459

1,734
154
1,939
1,436

25

18

34

36

36

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

191.74

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.648

1990
Food consumer expenditure by category
Food consumer expenditure (LVL
million)
10
Bread and cereals (LVL million)
2
Meat (LVL million)
2
Fish and seafood (LVL million)
1
Milk, cheese and eggs (LVL million)
2
Oils and fats (LVL million)
1
Fruit (LVL million)
1
Vegetables (LVL million)
2
Sugar and confectionery (LVL million)
1
Other foods (LVL million)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

586
97
148
24
92
39
33
97
47
10

832
123
219
41
139
36
57
134
65
17

869
128
232
44
150
38
62
127
68
19

955
144
262
46
167
40
68
135
72
21

1,079
163
297
51
187
45
76
152
83
24

1,272
190
353
61
222
50
92
176
98
29

1,591
235
445
78
278
61
119
215
123
37

1,754
254
494
88
308
64
138
231
137
42

1,378
195
391
70
242
49
112
177
108
34

1,296
181
370
67
228
44
108
163
102
33

12,375.16
10,214.17
15,575.40
12,085.17
14,357.40
6,685.53
17,915.56
9,584.82
12,409.38
8,096.87

354.70
52.26
93.52
17.67

372.51
54.88
99.41
18.92

411.87
62.17
113.08
19.69

467.63
70.77
128.90
22.23

554.23
83.01
153.94
26.71

697.54
102.99
195.05
34.18

773.96
112.24
217.78
38.75

611.48
86.74
173.73
31.24

578.58
80.87
165.03
29.91

14,757.31
12,183.68
18,568.65
14,411.94

59.17
15.39
24.24
57.27

64.19
16.29
26.68
54.67

72.02
17.13
29.33
58.34

81.05
19.61
32.90
66.10

96.58
21.94
39.99
76.88

122.01
26.55
52.28
94.40

135.83
28.36
60.66
101.76

107.46
21.55
49.49
78.65

101.79
19.50
48.25
72.96

17,118.07
7,981.24
21,355.67
11,434.15

27.74
7.44

29.21
8.26

31.04
9.07

35.83
10.23

42.75
12.43

54.05
16.05

60.24
18.35

47.74
14.88

45.74
14.53

14,798.06
9,662.07

54

125

122

147

181

229

297

334

261

245

26,697.97

21.41

53.13

52.32

63.59

78.42

99.81

130.16

147.36

115.83

109.39

31,815.09

Food per capita consumer expenditure by category

Food consumer expenditure (LVL per
capita)
3.89
234.36
Bread and cereals (LVL per capita)
0.66
38.71
Meat (LVL per capita)
0.88
59.16
Fish and seafood (LVL per capita)
0.21
9.68
Milk, cheese and eggs (LVL per
capita)
0.59
36.81
Oils and fats (LVL per capita)
0.24
15.51
Fruit (LVL per capita)
0.22
13.15
Vegetables (LVL per capita)
0.63
38.68
Sugar and confectionery (LVL per
capita)
0.31
18.67
Other foods (LVL per capita)
0.15
3.99
Catering consumer expenditure
Catering consumer expenditure (LVL
million)
1
Catering consumer expenditure (LVL
per capita)
0.34

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

419

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.649

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (LVL million)
2
111
179
Beer (LVL million)
1
32
53
Spirits (LVL million)
1
45
89
Wine (LVL million)
1
34
37

195
56
93
46

220
62
98
59

243
70
107
66

291
84
129
78

346
99
155
92

364
104
165
95

276
79
126
71

249
72
113
64

12,074.58
12,124.54
13,361.98
10,286.74

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (LVL per capita)
0.77
44.41
76.27
83.69
Beer (LVL per capita)
0.22
12.70
22.56
24.08
Spirits (LVL per capita)
0.31
18.12
37.79
39.69
Wine (LVL per capita)
0.23
13.59
15.92
19.92

94.67
26.90
42.21
25.56

105.30
30.28
46.32
28.70

126.67
36.47
56.14
34.07

151.66
43.49
67.96
40.20

160.76
45.96
72.81
41.99

122.64
34.98
56.10
31.55

111.01
32.04
50.28
28.69

14,399.34
14,458.83
15,932.57
12,270.11

52
32

55
32

64
37

82
47

104
58

115
62

90
47

84
42

123,985.07
71,733.68

20

23

27

35

47

53

43

42

483,304.42

23.73

27.78

35.87

45.66

50.66

39.86

37.47

147,679.33

13.89

16.12

20.46

25.26

27.17

20.72

18.94

85,450.45

9.84

11.66

15.41

20.41

23.49

19.13

18.53

575,611.34

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (LVL million)
0
19
48
Coffee, tea and cocoa (LVL million)
0
15
29
Mineral waters, soft drinks, fruit
and vegetable juices (LVL million)
0
5
18

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (LVL per capita)
0.03
7.67
20.33
22.32
Coffee, tea and cocoa (LVL per
capita)
0.02
5.85
12.49
13.59
Mineral waters, soft drinks, fruit
and vegetable juices (LVL per capita)
0.00
1.82
7.85
8.73
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.650

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (LVL
million)
0
Tobacco consumer expenditure (LVL
per capita)
0.08

15

89

97

106

119

157

208

239

193

181

85,654.11

6.16

37.97

41.65

45.64

51.51

68.36

91.01

105.40

85.43

80.78

102,029.01

33.5
51.1
19.2

32.6
49.7
18.8

31.8
48.5
18.2

31.1
47.3
17.8

30.6
46.8
17.4

29.9
46.0
16.7

29.3
45.3
16.0

29.0
45.1
15.8

28.4
44.3
15.2

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.651

1990
Personal care consumer expenditure
Personal care consumer expenditure
(LVL million)
0
Personal care consumer expenditure
(LVL per capita)
0.09

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

20

76

91

102

118

145

168

165

112

102

44,014.23

8.13

32.48

39.01

43.91

51.09

63.08

73.70

72.84

49.74

45.60

52,437.92

61
8
8
14
5
12

66
9
9
14
5
13

70
10
9
15
5
14

73
10
10
15
6
16

79
11
11
16
6
17

82
11
11
17
7
18

68
9
8
15
7
15

28.35
3.98
3.87
6.25
2.02
5.63

30.20
4.28
4.06
6.55
2.21
6.27

31.96
4.45
4.33
6.66
2.48
6.90

34.43
4.78
4.72
7.17
2.83
7.49

35.98
5.00
5.05
7.48
3.08
7.94

30.27
3.87
3.55
6.45
2.89
6.63

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (LVL million)
56
Colour cosmetics (LVL million)
8
Fragrances (LVL million)
7
Hair care (LVL million)
13
Mens grooming (LVL million)
4
Skin care (LVL million)
10

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (LVL per capita)
24.00
26.36
Colour cosmetics (LVL per capita)
3.25
3.64
Fragrances (LVL per capita)
3.09
3.38
Hair care (LVL per capita)
5.57
5.92
Mens grooming (LVL per capita)
1.66
1.96
Skin care (LVL per capita)
4.22
5.04
Source: National statistical offices/OECD/Eurostat/Euromonitor International

420

Euromonitor International 2011

Section 3 Country snapshots Latvia

Fashion

Table: 3.652

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

183
5
162
13

205
5
182
14

254
6
229
16

319
7
288
20

402
9
363
25

435
9
393
27

337
7
305
21

312
7
283
19

29,054.48
24,819.29
29,810.42
27,305.96

5
95

3
107

4
132

4
168

5
205

5
218

4
166

3
152

11,675.09
47,603.23

88.20
2.20
78.59
6.04

110.33
2.46
99.32
7.00

139.17
3.07
125.52
8.78

176.17
3.84
159.07
11.06

191.98
4.13
173.57
11.99

149.69
3.18
135.51
9.30

139.34
2.91
126.37
8.61

34,621.57
29,577.68
35,521.86
32,539.18

1.37
46.25

1.55
57.11

1.80
73.24

2.20
90.08

2.30
96.17

1.69
73.58

1.46
67.84

13,923.56
56,712.25

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (LVL million)
1
75
175
Clothing materials (LVL million)
0
2
4
Garments (LVL million)
1
66
155
Other clothing (LVL million)
0
5
12
Clothing, cleaning, repair and hire
(LVL million)
0
2
3
Footwear (LVL million)
0
31
92

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (LVL per capita)
0.40
30.05
74.50
78.64
Clothing materials (LVL per capita)
0.01
0.74
1.92
1.94
Garments (LVL per capita)
0.35
26.55
66.21
69.35
Other clothing (LVL per capita)
0.03
1.99
5.12
5.36
Clothing, cleaning, repair and hire
(LVL per capita)
0.01
0.77
1.26
1.98
Footwear (LVL per capita)
0.12
12.53
39.11
40.57
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.653

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

115.00

246.20

297.35

366.68

444.99

610.88

783.73

971.00

1,102.50

1,225.41

56.4

66.3

52.1

52.8

54.2

57.1

62.4

57.9

59.6

61.1

62.3

10.46

43.6

33.7

47.9

47.2

45.8

42.9

37.6

42.1

40.4

38.9

37.7

-13.53

Healthy life expectancy at birth

Total population (years)
69
Males (years)
64
Females (years)
75

66
60
73

70
65
76

71
66
76

71
66
77

71
65
77

71
65
76

71
66
76

72
67
78

72
67
78

73
68
78

4.98
5.26
4.72

14.2

13.4

14.8

16.3

16.7

17.3

17.7

18.0

18.3

18.5

23.82

25.4

27.4

26.7

26.5

26.1

25.8

25.5

25.3

25.2

25.3

12.46

25
12

28
13

29
14

32
16

36
17

40
19

42
19

39
17

39
17

8
2
1

9
3
1

9
3
1

9
4
1

10
4
1

12
5
1

12
6
2

11
5
1

11
5
1

10

11

12

13

12

12

11.88
5.60

12.72
6.08

14.08
6.77

15.58
7.55

17.50
8.16

18.64
8.36

17.18
7.59

17.41
7.67

3.66
1.22
0.48

3.76
1.45
0.44

4.03
1.65
0.52

4.27
1.89
0.57

5.05
2.21
0.64

5.47
2.54
0.70

5.02
2.41
0.66

5.11
2.44
0.66

3.57

3.82

4.33

4.79

5.44

5.78

5.28

5.30

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
14.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
22.5

Consumer health (selected) retail sales by category

Consumer health retail sales (LVL
million)
Analgesics (LVL million)
Cough, Cold and Allergy (Hay Fever)
Remedies (LVL million)
Digestive Remedies (LVL million)
Medicated Skin Care (LVL million)
Vitamins and Dietary Supplements
(LVL million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (LVL
per capita)
10.66
Analgesics (LVL per capita)
5.09
Cough, Cold and Allergy (Hay Fever)
Remedies (LVL per capita)
3.40
Digestive Remedies (LVL per capita)
1.01
Medicated Skin Care (LVL per capita)
0.37
Vitamins and Dietary Supplements
(LVL per capita)
3.22
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.654

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
1
Cinema attendances
Cinema attendances (million)

Package holidays consumer expenditure

Package holidays consumer
expenditure (LVL million)
0
Package holidays consumer
expenditure (LVL per capita)
0.01

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

137
23

366
88

383
89

382
105

379
107

360
110

358
113

357
116

355
118

354
121

16,621.26

21

18

21

25

36

51

65

59

61

250,988.63

0.82

8.89

7.60

8.90

10.63

15.50

22.55

28.82

26.23

27.29

298,934.44

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (LVL million)
0
13
41
Hotels and other accommodation
consumer expenditure (LVL per capita) 0.11
5.17
17.60

38

41

52

68

78

87

67

61

19,819.48

16.21

17.70

22.55

29.56

34.15

38.44

29.59

27.06

23,623.14

Source: Euromonitor International from Council of Europe

www.euromonitor.com

421

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.655

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.0

2.2

5.4

13.9

22.5

31.9

39.7

50.0

56.1

CD player and DVD player/recorder households

CD player households (% of
households)
2.1
DVD player/recorder households (% of
households)
0.0

7.3

8.1

8.3

8.4

8.3

8.3

8.2

8.3

8.2

3.3

5.8

9.2

13.4

18.2

23.3

28.4

33.7

38.2

Video game console households

Video game console households (% of
households)
0.5

3.5

5.9

6.1

6.3

6.4

6.6

6.8

6.8

6.9

6.9

Mobile telephone households

Mobile telephone households (% of
households)

0.6

58.0

64.7

68.6

75.0

85.0

90.4

93.4

95.6

97.1

513

626

890

1,054

1,223

1,343

1,432

1,504

1,590

0.0

Internet users
Internet users (000)

% change
1990-2010

1,368.10

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.656

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

15.9

21.8

36.0

37.0

38.5

41.0

45.0

47.9

50.1

51.9

53.3

234.98

44

91

103

121

129

158

199

211

157

142

18,225.55

19

20

21

23

28

35

37

28

25

18,655.88

31

60

70

83

87

106

131

137

100

87

15,995.11

11

15

17

22

27

29

22

20

22,275.65

10

87,494.73

38.74

44.04

52.06

55.91

69.01

87.05

92.87

69.88

63.19

21,724.85

8.06

8.70

9.09

9.82

12.11

15.24

16.27

12.23

10.99

22,237.35

25.55

30.16

35.70

37.57

46.23

57.65

60.51

44.47

38.85

19,068.50

4.02

4.60

6.63

7.52

9.43

12.05

12.96

9.81

8.90

26,548.32

1.12

0.58

0.65

1.00

1.24

2.10

3.14

3.38

4.45

104,221.10

Transport services consumer expenditure

Transport services consumer
expenditure (LVL million)
1
Rail travel consumer expenditure
(LVL million)
0
Buses, coaches and taxis consumer
expenditure (LVL million)
1
Air travel consumer expenditure (LVL
million)
0
Other travel consumer expenditure
(LVL million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (LVL per capita)
0.29
17.64
Rail travel consumer expenditure
(LVL per capita)
0.05
3.09
Buses, coaches and taxis consumer
expenditure (LVL per capita)
0.20
12.32
Air travel consumer expenditure (LVL
per capita)
0.03
1.98
Other travel consumer expenditure
(LVL per capita)
0.00
0.25
Source: Euromonitor International from national statistics

Money

Table: 3.657

1990
Annual savings and savings ratio
Annual savings (LVL million)
1
Savings ratio (% of disposable
income)
3.8

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

-15

31

99

180

-8

-284

-533

356

563

584

44,292.67

-0.9

0.9

2.4

3.8

-0.2

-4.1

-6.3

3.4

6.7

7.3

89.37

924

2,120

3,629

6,044

9,752

15,022

20,342

17,980

17,977

386

858

1,581

3,117

5,866

9,201

10,571

9,472

9,183

538

1,262

2,048

2,927

3,886

5,821

9,771

8,508

8,794

854

1,118

1,251

1,576

1,811

1,836

1,927

1,961

2,022

61

118

213

485

517

535

537

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

422

Euromonitor International 2011

Section 3 Country snapshots Lithuania

Lithuania

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.658

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

171
345
212
383
281
511
724
911
697

141
332
222
357
261
481
730
884
738

101
238
211
384
251
435
659
908
695

95
228
204
385
258
443
647
915
698

91
220
191
383
264
451
637
920
676

90
210
179
380
270
456
629
934
676

91
202
164
375
275
463
619
943
659

92
195
154
363
274
469
611
949
658

93
189
149
347
272
473
604
957
657

98
183
144
333
269
477
597
964
659

103
180
139
318
262
477
589
967
661

% change
1990-2010
-39.67
-47.77
-34.41
-17.13
-6.53
-6.76
-18.65
6.17
-5.17

Source: National statistical offices/Euromonitor International

People

Table: 3.659

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
3,694
0-14 yrs (000)
834
15-64 yrs (000)
2,461
65+ yrs (000)
399

3,643
798
2,402
443

3,476
660
2,314
502

3,463
633
2,320
510

3,446
609
2,319
518

3,425
585
2,323
517

3,403
560
2,321
522

3,385
538
2,319
527

3,366
517
2,316
533

3,350
505
2,309
536

3,329
499
2,295
534

-9.87
-40.10
-6.72
33.78

Male population by age at January 1st

Male population by age at January
1st (000)
1,747
0-14 yrs (000)
424
15-64 yrs (000)
1,186
65+ yrs (000)
138

1,717
407
1,159
151

1,624
338
1,114
173

1,617
325
1,118
175

1,609
312
1,119
178

1,598
300
1,121
177

1,587
287
1,121
178

1,577
276
1,121
180

1,567
265
1,121
181

1,559
259
1,118
182

1,548
256
1,111
180

-11.43
-39.61
-6.29
31.13

Female population by age at January 1st

Female population by age at January
1st (000)
1,946
0-14 yrs (000)
410
15-64 yrs (000)
1,275
65+ yrs (000)
262

1,926
391
1,242
292

1,851
322
1,200
329

1,845
308
1,202
334

1,837
296
1,201
340

1,827
285
1,202
340

1,817
273
1,200
343

1,808
262
1,198
347

1,799
252
1,196
352

1,791
246
1,190
354

1,781
243
1,184
354

-8.48
-40.62
-7.11
35.18

Ethnic groups
Lithuanian (000)
Russian (000)
Polish (000)
Belarusian (000)
Ukrainians (000)
Jewish (000)
Other (000)

2,953
257
339
62
41
11
30

2,976
243
294
54
29
6
41

2,909
217
228
41
22
4
54

2,906
215
220
40
22
4
56

2,900
212
213
39
21
4
58

2,890
209
205
37
21
4
59

2,879
206
198
36
21
3
60

2,870
204
191
35
21
3
61

2,860
201
185
34
20
3
62

2,851
199
179
33
20
3
63

2,840
197
173
31
20
3
64

-3.80
-23.43
-48.88
-49.38
-52.18
-71.39
113.86

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,795
173
283
1,442

1,710
214
294
1,424

1,542
268
296
1,370

1,518
280
292
1,373

1,491
292
288
1,374

1,466
307
282
1,370

1,441
318
278
1,367

1,418
328
274
1,365

1,397
339
269
1,362

1,377
348
265
1,359

1,356
356
261
1,355

-24.44
105.24
-7.66
-6.01

5
3

5
3

6
3

6
3

6
3

6
3

6
3

7
4

7
4

-32.26
3.71

26

27

27

27

27

28

28

28

28

17.07

24

25

25

25

25

26

26

26

26

15.63

2,317
1,145

2,309
1,137

2,297
1,129

2,284
1,119

2,273
1,112

2,262
1,104

2,255
1,095

2,244
1,085

-10.75
-8.00

55

55

55

54

54

54

53

53

-6.82

541,578
373,671
191,624
132,715
118,824
71,482
48,505
42,411
34,866
33,718

541,082
368,913
190,187
131,181
117,593
70,717
48,117
41,917
34,823
33,413

541,278
364,059
188,767
130,020
116,247
69,859
47,693
41,389
34,782
33,086

541,824
360,637
187,316
129,037
115,315
69,145
47,356
40,925
34,696
32,881

542,782
358,111
185,936
128,397
114,582
68,835
47,247
40,802
34,521
32,789

544,091
355,550
184,684
127,043
113,668
68,315
47,014
40,572
34,436
32,569

545,518
353,654
183,703
126,326
113,075
67,960
46,880
40,390
34,381
32,463

546,917
351,875
182,815
125,529
112,485
67,652
46,764
40,255
34,306
32,357

-7.86
-18.91
-12.76
-15.25
-11.64
-9.88
-10.21
-8.80
-5.96
-7.66

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
10
6
Divorce rates (per 000 population)
3
3
First marriage: average age of men
(years)
24
24
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
2,514
2,458
2,326
Rural population (000)
1,180
1,185
1,149
Population density (persons per sq
km)
57
58
55
Population of major cities
Vilnius (Number)
Kaunas (Number)
Klaipeda (Number)
Siauliai (Number)
Panevezys (Number)
Alytus (Number)
Marijampole (Number)
Mazeikiai (Number)
Jonava (Number)
Utena (Number)

593,575
433,938
209,552
148,112
127,310
75,072
52,084
44,137
36,482
35,042

571,920
416,605
203,730
143,073
127,060
75,790
51,199
44,979
35,794
36,132

541,785
376,575
192,498
133,528
119,417
71,611
48,674
42,508
34,929
33,941

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

423

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.660

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,202
Over US$5,000 (000)
261
Over US$15,000 (000)
22
Over US$35,000 (000)
8
Over US$55,000 (000)
4

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,343
875
97
25
14

1,359
1,033
197
33
18

1,364
1,087
323
45
26

1,371
1,145
413
60
33

1,377
1,205
528
80
39

1,383
1,258
680
127
46

1,387
1,301
855
231
76

1,387
1,286
789
187
63

1,386
1,274
745
161
54

% change
1990-2010

Households by number of persons

1 person (000)
255
2 persons (000)
342
3 persons (000)
244
4 persons (000)
322
5 persons (000)
92
6+ persons (000)
38

317
353
253
289
85
38

399
354
272
231
74
37

409
361
270
226
72
37

419
368
266
221
71
37

426
373
263
217
69
37

433
377
259
212
68
38

439
382
256
208
66
38

445
386
253
204
65
38

450
389
250
200
64
38

455
392
248
197
63
38

78.50
14.75
1.47
-38.82
-31.51
0.32

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

255
227
661
126
23

317
230
405
71
313

399
266
313
58
330

409
272
302
57
334

419
280
289
56
337

426
287
276
55
341

433
291
270
53
340

439
293
264
52
341

445
295
259
51
342

450
297
253
50
342

455
300
247
50
342

78.50
31.91
-62.67
-60.84
1,417.81

505

1,104
1,104
120
112

1,170
57
1,113
73
132

1,183
68
1,115
75
123

1,189
78
1,111
76
119

1,190
87
1,103
77
120

1,192
95
1,096
77
121

1,193
106
1,087
77
121

1,194
116
1,078
77
121

1,195
125
1,070
77
120

136.55

505
634
153

1,161
46
1,115
78
127

215

247

299

303

305

307

309

311

312

314

315

46.34

78
951
48

91
953
44

124
889
53

125
889
58

126
888
62

127
884
66

128
880
70

129
876
74

129
872
78

130
867
82

130
861
86

67.41
-9.43
78.23

6
1
1
0
0

1,139
254
200
32
2

1,891
604
208
132
0

1,826
536
238
135
5

1,917
598
256
147
2

2,002
645
280
205
0

2,179
690
307
219
0

2,075
676
287
220
1

2,100
642
289
257
0

1,748
521
231
238
1

1,651
505
219
223
1

26,178.80
38,224.42
18,249.66

46.5
0.0
2.8
0.8
0.1
89.4
54.1
2.0
65.0
72.1

66.4
0.1
5.2
3.8
0.7
91.9
65.6
2.6
67.0
73.8

89.0
1.0
14.0
18.0
12.0
94.0
51.1
3.3
66.0
78.0

90.0
1.2
17.0
24.0
19.3
94.0
45.0
3.4
65.0
82.0

92.0
1.5
17.0
29.0
25.0
95.0
43.0
3.5
66.0
81.0

94.0
1.7
17.0
33.0
29.0
93.0
45.0
3.5
67.0
79.0

96.0
2.0
19.0
43.0
36.5
96.0
44.0
3.6
73.0
84.0

97.0
2.4
19.0
49.0
42.0
96.0
49.0
3.7
75.0
86.0

98.0
2.8
18.0
60.0
48.0
96.2
47.9
3.8
80.0
89.0

98.3
3.2
18.2
67.7
60.0
96.3
46.7
3.8
81.7
90.6

98.4
3.7
18.7
73.6
65.1
96.4
45.5
3.9
82.7
91.6

111.60
46,654.73
559.32
8,802.40
46,605.36
7.84
-15.92
92.12
27.19
26.99

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Households by type of dwelling
Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)
Household running costs
Household running costs (LTL million)
Electricity (LTL million)
Gas (LTL million)
Solid Fuels (LTL million)
Liquid Fuels (LTL million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

111.81
-87.86
-21.51

6,743.10

Source: Euromonitor International from national statistics

424

Euromonitor International 2011

Section 3 Country snapshots Lithuania

Income

Table: 3.661

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (LTL
per capita)
33.53
5,962.00
Gross income (annual, constant) (LTL
per capita)
39,321.48
12,730.79
Disposable income (annual, current)
(LTL per capita)
24.47
4,879.51
Disposable income (annual, constant)
(LTL per capita)
28,699.09
10,419.32

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,457.64

13,391.82

14,827.60

17,077.68

19,822.53

22,639.45

26,726.93

25,033.49

24,713.03

73,603.28

17,209.60

18,641.78

20,302.28

22,641.20

25,170.59

27,044.87

28,620.98

25,524.44

24,713.03

-37.15

10,043.46

10,831.75

11,898.84

13,594.22

15,655.32

17,584.11

20,865.23

20,232.71

19,973.71

81,517.10

13,874.53

15,078.08

16,292.15

18,022.90

19,879.08

21,005.81

22,343.87

20,629.51

19,973.71

-30.40

Gross income (annual, current) by age

Aged 15-19 (LTL)
Aged 20-24 (LTL)
Aged 25-29 (LTL)
Aged 30-34 (LTL)
Aged 35-39 (LTL)
Aged 40-44 (LTL)
Aged 45-49 (LTL)
Aged 50-54 (LTL)
Aged 55-59 (LTL)
Aged 60-64 (LTL)
Aged 65+ (LTL)

6,371
10,988
11,800
10,576
9,804
9,680
9,357
7,838
5,362
3,482
1,773

10,597
19,285
21,941
20,739
19,662
19,519
19,206
17,391
13,813
10,812
7,026

10,983
20,112
23,066
22,006
20,961
20,838
20,558
18,721
15,176
11,993
7,900

11,691
21,586
25,046
24,058
23,021
22,919
22,676
20,772
17,156
13,678
9,127

12,935
24,406
28,451
27,224
26,053
26,017
25,731
23,850
20,131
16,032
11,088

14,283
27,395
32,561
31,062
30,115
29,762
29,850
27,630
23,770
19,227
13,349

15,527
30,388
36,379
35,153
33,983
33,851
33,910
31,718
27,367
22,457
15,916

17,582
35,258
42,717
41,487
40,255
40,301
40,178
38,179
33,214
27,657
19,781

14,727
30,107
36,719
36,036
35,175
35,061
34,914
33,865
29,431
25,218
17,984

14,037
29,132
35,592
35,517
34,608
34,598
34,771
33,395
29,876
25,760
18,491

Gross income (annual, constant) by age

Aged 15-19 (LTL)
Aged 20-24 (LTL)
Aged 25-29 (LTL)
Aged 30-34 (LTL)
Aged 35-39 (LTL)
Aged 40-44 (LTL)
Aged 45-49 (LTL)
Aged 50-54 (LTL)
Aged 55-59 (LTL)
Aged 60-64 (LTL)
Aged 65+ (LTL)

12,431
21,441
23,026
20,637
19,131
18,889
18,258
15,294
10,462
6,795
3,460

14,022
25,518
29,033
27,441
26,016
25,827
25,413
23,011
18,277
14,307
9,297

14,699
26,917
30,870
29,452
28,054
27,889
27,514
25,056
20,311
16,051
10,573

15,465
28,554
33,131
31,824
30,452
30,317
29,996
27,477
22,695
18,093
12,074

16,667
31,447
36,659
35,078
33,569
33,523
33,155
30,731
25,939
20,658
14,287

17,740
34,027
40,444
38,582
37,405
36,967
37,076
34,320
29,524
23,882
16,581

18,242
35,702
42,741
41,301
39,926
39,771
39,840
37,265
32,153
26,384
18,699

18,619
37,339
45,237
43,935
42,630
42,679
42,548
40,432
35,174
29,289
20,948

14,922
30,507
37,206
36,514
35,642
35,526
35,378
34,314
29,822
25,552
18,223

14,037
29,132
35,592
35,517
34,608
34,598
34,771
33,395
29,876
25,760
18,491

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.662

1990
Consumer expenditure by category
Consumer expenditure by category
(LTL million)
76
Food and non-alcoholic beverages
(LTL million)
33
Alcoholic beverages and tobacco (LTL
million)
8
Clothing and footwear (LTL million)
3
Housing (LTL million)
18
Household goods and services (LTL
million)
2
Health goods and medical services
(LTL million)
2
Transport (LTL million)
5
Communications (LTL million)
0
Leisure and recreation (LTL million)
1
Education (LTL million)
0
Hotels and catering (LTL million)
2
Miscellaneous goods and services
(LTL million)
3

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

17,046

34,133

37,183

41,271

47,060

53,686

63,121

72,200

61,848

59,881

78,483.45

6,714

9,582

10,396

11,683

12,469

13,963

15,806

16,509

13,504

13,019

39,662.06

1,605
895
3,605

2,626
2,026
5,486

2,811
2,165
5,617

2,908
2,678
6,016

3,098
3,812
6,714

3,342
4,347
7,576

3,711
5,198
8,557

4,345
4,246
8,894

3,526
3,797
7,503

3,358
3,820
7,099

42,038.25
128,516.40
38,418.82

603

1,715

1,874

2,149

2,676

2,948

3,496

4,270

3,667

3,583

195,378.89

460
1,351
142
512
57
514

1,543
4,674
1,107
2,229
216
1,107

1,617
5,550
1,170
2,466
254
1,177

1,724
6,262
1,209
2,784
296
1,271

2,338
6,995
1,233
3,023
361
1,460

2,268
8,763
1,343
3,329
512
1,575

2,574
10,525
1,542
4,847
689
1,723

3,061
13,505
1,779
5,821
679
2,700

2,746
12,336
1,498
5,103
657
2,096

2,698
11,972
1,455
4,956
638
2,031

146,979.46
254,866.02

588

1,822

2,085

2,291

2,880

3,719

4,453

6,393

5,414

5,253

204,950.81

502,755.18
390,181.10
105,564.69

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.663

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,622
837
785
96
67

1,529
790
739
94
84

1,406
708
698
62
77

1,438
726
712
52
81

1,436
734
702
51
73

1,473
751
723
38
66

1,499
756
743
59
89

1,534
778
756
54
77

1,520
769
751
37
64

1,416
680
736
36
61

1,338
631
708
35
60

-17.47
-24.64
-9.83
-64.03
-10.56

273
144
129

266
141
125

224
121
103

204
105
98

184
91
94

133
67
66

89
47
43

69
35
34

94
49
45

225
140
85

305
190
116

12.04
32.15
-10.31

14.4

14.8

13.8

12.4

11.4

8.3

5.6

4.3

5.8

13.7

18.6

29.12

14.6

15.2

14.6

12.7

11.0

8.2

5.8

4.3

6.0

17.1

23.1

57.94

14.1

14.5

12.9

12.2

11.8

8.4

5.4

4.3

5.6

10.4

14.1

-0.52

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

425

World Consumer Lifestyles Databook 2011

Learning

Table: 3.664

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

81

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

75
222

89
197
405

90
184
411

88
170
413

87
158
403

89
150
386

87
144
369

87
136
352

89
130
333

90
127
316

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

71
30
41

149
59
90

168
67
101

183
73
110

195
78
117

199
80
119

200
80
120

205
82
123

205
82
122

204
82
122

0.4

0.5

0.4

0.4

0.4

0.6

1.0

1.4

1.6

1.7

29,753
5,208
2,278

34,454
5,602
2,367

38,095
5,807
2,524

41,466
6,646
2,707

43,343
7,089
2,891

43,153
6,207
3,023

42,547
5,929
2,805

42,392
5,751
2,799

41,860
5,562
2,761

10,008
1,342

12,474
1,735

14,913
1,841

16,710
2,142

17,739
2,561

18,447
2,495

18,127
2,338

18,235
2,354

18,093
2,309

5,571
823
3,064
1,459

5,983
913
3,851
1,529

6,489
970
4,265
1,286

6,890
842
4,183
1,346

6,892
767
3,896
1,508

6,453
752
4,226
1,550

6,615
833
4,387
1,513

6,511
824
4,388
1,530

6,407
821
4,390
1,517

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

151.05

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.665

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (LTL
million)
32
6,510
Bread and cereals (LTL million)
4
1,065
Meat (LTL million)
8
1,711
Fish and seafood (LTL million)
1
277
Milk, cheese and eggs (LTL million)
6
1,168
Oils and fats (LTL million)
3
478
Fruit (LTL million)
2
305
Vegetables (LTL million)
4
740
Sugar and confectionery (LTL million)
3
527
Other foods (LTL million)
1
240

8,993
1,755
2,713
623
1,334
515
410
577
714
351

9,743
1,985
2,759
621
1,497
509
529
590
848
404

10,961
2,224
3,222
704
1,578
543
605
689
938
458

11,605
2,254
3,481
762
1,674
520
655
840
952
466

12,997
2,460
3,886
848
1,905
531
780
1,062
1,036
489

14,642
2,782
4,196
930
2,257
606
1,053
1,218
1,064
536

15,432
2,925
4,587
932
2,457
683
1,024
1,229
1,016
578

12,490
2,418
3,761
765
2,027
509
883
948
783
395

12,017
2,328
3,653
760
1,914
487
867
877
751
381

37,061.66
54,885.30
43,454.62
57,044.66
32,658.48
16,145.15
53,644.26
21,020.84
22,867.33
74,289.87

2,813.69
573.27
796.92
179.29

3,180.90
645.29
935.10
204.27

3,388.03
658.05
1,016.32
222.59

3,818.98
722.83
1,141.97
249.08

4,325.77
821.83
1,239.56
274.88

4,584.17
868.90
1,362.65
276.90

3,728.52
721.92
1,122.63
228.48

3,609.69
699.22
1,097.31
228.28

41,132.42
60,908.49
48,225.67
63,304.39

432.36
147.11
152.86
170.32

457.98
157.51
175.68
199.91

488.63
151.86
191.15
245.24

559.81
155.99
229.22
311.97

666.77
179.03
311.06
359.93

729.95
202.96
304.19
365.22

605.11
151.93
263.67
283.01

574.81
146.33
260.45
263.29

36,246.91
17,924.68
59,531.50
23,334.46

244.80
116.77

272.12
133.03

278.06
136.14

304.53
143.57

314.35
158.35

301.71
171.70

233.79
117.98

225.69
114.31

25,383.21
82,438.67

1990

Food per capita consumer expenditure by category

Food consumer expenditure (LTL per
capita)
8.75
1,787.04
2,587.38
Bread and cereals (LTL per capita)
1.15
292.25
504.94
Meat (LTL per capita)
2.27
469.69
780.57
Fish and seafood (LTL per capita)
0.36
76.04
179.30
Milk, cheese and eggs (LTL per
capita)
1.58
320.68
383.95
Oils and fats (LTL per capita)
0.81
131.11
148.19
Fruit (LTL per capita)
0.44
83.64
118.00
Vegetables (LTL per capita)
1.12
203.01
165.93
Sugar and confectionery (LTL per
capita)
0.89
144.70
205.57
Other foods (LTL per capita)
0.14
65.91
100.94
Catering consumer expenditure
Catering consumer expenditure (LTL
million)
2
Catering consumer expenditure (LTL
per capita)
0.50

434

706

778

852

1,040

1,126

1,207

2,014

1,337

1,324

72,267.07

119.12

203.27

224.60

247.34

303.50

330.80

356.62

598.40

398.98

397.63

80,194.29

Source: National statistical offices/OECD/Eurostat/Euromonitor International

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Section 3 Country snapshots Lithuania

Drinking

Table: 3.666

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (LTL million)
7
1,366
2,226
Beer (LTL million)
1
275
980
Spirits (LTL million)
2
428
722
Wine (LTL million)
4
664
524

2,372
873
920
579

2,499
859
1,066
575

2,638
852
1,149
637

2,747
836
1,277
634

2,939
794
1,417
728

3,408
891
1,721
795

2,862
946
1,401
515

2,724
921
1,353
450

39,835.63
120,093.34
83,667.84
10,037.76

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (LTL per capita)
1.85
375.04
640.52
685.08
Beer (LTL per capita)
0.21
75.46
281.96
252.07
Spirits (LTL per capita)
0.44
117.42
207.72
265.79
Wine (LTL per capita)
1.20
182.16
150.85
167.21

725.28
249.26
309.23
166.80

770.15
248.65
335.56
185.94

807.10
245.70
375.23
186.17

868.19
234.67
418.50
215.02

1,012.25
264.77
511.26
236.22

854.27
282.48
418.12
153.67

818.12
276.59
406.35
135.17

44,210.25
133,259.54
92,843.92
11,148.27

653
404

722
438

864
495

966
513

1,164
582

1,077
539

1,014
466

1,002
460

246,640.25
120,320.52

249

284

369

453

582

538

549

543

209.50

252.33

283.84

343.76

319.88

302.77

301.11

273,668.63

127.03

144.47

150.77

171.88

160.15

138.99

138.13

133,511.60

82.46

107.86

133.07

171.88

159.73

163.78

162.99

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (LTL million)
0
204
589
Coffee, tea and cocoa (LTL million)
0
164
420
Mineral waters, soft drinks, fruit
and vegetable juices (LTL million)
0
40
169

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (LTL per capita)
0.11
56.04
169.58
188.62
Coffee, tea and cocoa (LTL per
capita)
0.10
45.14
120.90
116.67
Mineral waters, soft drinks, fruit
and vegetable juices (LTL per capita)
0.01
10.89
48.68
71.95
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.667

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (LTL
million)
1
Tobacco consumer expenditure (LTL
per capita)
0.31

239

400

439

409

460

596

772

937

664

634

55,117.19

65.53

115.12

126.76

118.72

134.44

175.01

228.10

278.41

198.31

190.50

61,165.78

33.4
50.0
19.5

33.0
49.5
19.3

32.9
49.1
19.5

33.2
49.1
19.9

31.9
47.2
19.1

30.7
44.0
19.6

29.9
42.0
19.8

25.3
39.0
14.0

25.0
38.5
13.8

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.668

1990
Personal care consumer expenditure
Personal care consumer expenditure
(LTL million)
1
Personal care consumer expenditure
(LTL per capita)
0.14

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

191

716

840

947

1,298

1,441

1,577

2,134

1,976

1,924

365,233.52

52.36

205.98

242.63

274.68

379.03

423.41

465.87

633.80

589.80

577.88

405,252.82

448
63
61
71
35
88

469
66
62
72
39
95

503
71
66
79
43
103

565
81
69
94
46
117

624
89
74
107
52
131

669
94
77
117
57
142

600
79
71
109
58
119

136.01
19.16
18.12
20.91
11.38
27.52

146.98
20.58
19.39
22.92
12.42
30.13

165.95
23.83
20.23
27.71
13.66
34.30

184.37
26.17
21.73
31.57
15.26
38.66

198.77
27.89
22.92
34.62
16.81
42.04

179.06
23.66
21.07
32.43
17.18
35.63

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (LTL million)
433
Colour cosmetics (LTL million)
62
Fragrances (LTL million)
59
Hair care (LTL million)
68
Mens grooming (LTL million)
33
Skin care (LTL million)
86

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (LTL per capita)
124.63
129.36
Colour cosmetics (LTL per capita)
17.76
18.32
Fragrances (LTL per capita)
16.98
17.73
Hair care (LTL per capita)
19.68
20.40
Mens grooming (LTL per capita)
9.36
10.10
Skin care (LTL per capita)
24.63
25.46
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.669

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (LTL million)
2
612
1,347
Clothing materials (LTL million)
0
16
19
Garments (LTL million)
2
578
1,252
Other clothing (LTL million)
0
15
59
Clothing, cleaning, repair and hire
(LTL million)
0
2
18
Footwear (LTL million)
1
284
679

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,419
13
1,336
58

1,725
13
1,622
69

2,562
17
2,407
115

2,924
15
2,763
122

3,437
11
3,241
137

3,087
14
2,941
112

2,566
7
2,440
110

2,581
4
2,454
111

126,190.81
6,327.46
125,268.12
572,222.23

12
745

20
953

22
1,250

25
1,423

47
1,762

19
1,159

9
1,231

12
1,239

288,894.16
133,645.98

500.57
3.91
470.84
19.88

747.99
5.05
702.78
33.65

859.20
4.32
811.80
35.70

1,015.37
3.35
957.44
40.55

917.13
4.17
873.77
33.40

766.07
2.07
728.40
32.80

775.16
1.21
737.05
33.28

140,024.93
7,031.53
139,001.18
634,915.44

5.95
276.68

6.52
365.02

7.37
418.24

14.03
520.40

5.79
344.17

2.81
367.33

3.62
372.18

320,551.11
148,296.75

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (LTL per capita)
0.55
167.86
387.65
409.93
Clothing materials (LTL per capita)
0.02
4.47
5.33
3.81
Garments (LTL per capita)
0.53
158.78
360.36
385.88
Other clothing (LTL per capita)
0.01
4.03
16.87
16.74
Clothing, cleaning, repair and hire
(LTL per capita)
0.00
0.58
5.08
3.50
Footwear (LTL per capita)
0.25
77.91
195.42
215.28
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.670

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
71
Males (years)
66
Females (years)
76
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
12.5
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
31.9

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

100.00

263.00

351.40

374.13

447.38

550.98

716.86

881.00

989.40

1,099.01

74.2

74.9

76.0

67.6

67.3

69.5

73.0

73.0

74.4

76.3

25.8

25.1

24.0

32.4

32.7

30.5

27.0

27.0

25.6

23.7

69
63
75

72
66
78

72
66
78

72
66
78

71
65
77

71
65
77

71
65
77

72
66
78

72
66
78

72
67
78

1.27
0.30
2.17

16.1

16.0

15.4

15.8

17.2

19.7

19.6

19.8

20.2

20.8

65.63

32.6

33.1

33.1

33.2

33.2

33.2

33.2

33.3

33.3

33.3

4.50

76
15

86
17

98
19

116
23

133
27

152
31

159
31

145
28

137
27

28
12
10

31
14
11

36
16
13

43
19
14

49
21
16

57
24
17

60
24
18

54
22
16

51
21
15

71

88

107

139

161

196

203

175

142

24.71
4.85

28.48
5.60

33.83
6.62

38.94
7.81

44.98
9.09

47.27
9.34

43.17
8.46

41.12
8.02

8.95
4.01
3.19

10.39
4.53
3.66

12.48
5.50
4.16

14.34
6.06
4.63

16.92
6.98
5.13

17.70
7.22
5.31

16.05
6.61
4.78

15.43
6.18
4.50

25.47

31.19

40.62

47.39

58.04

60.41

52.32

42.75

Consumer health (selected) retail sales by category

Consumer health retail sales (LTL
million)
Analgesics (LTL million)
Cough, Cold and Allergy (Hay Fever)
Remedies (LTL million)
Digestive Remedies (LTL million)
Medicated Skin Care (LTL million)
Vitamins and Dietary Supplements
(LTL million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (LTL
per capita)
21.72
Analgesics (LTL per capita)
4.21
Cough, Cold and Allergy (Hay Fever)
Remedies (LTL per capita)
7.93
Digestive Remedies (LTL per capita)
3.44
Medicated Skin Care (LTL per capita)
2.83
Vitamins and Dietary Supplements
(LTL per capita)
20.49
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.671

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
1
Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (LTL million)
0
Package holidays consumer
expenditure (LTL per capita)
0.01

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

199
21

364
105

378
111

377
122

416
132

477
128

531
140

584
148

624
154

649
158

28,907.72

15

82

76

107

168

196

991

1,125

838

805

4.12

23.74

21.86

30.96

49.02

57.74

292.80

334.10

250.24

241.87

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (LTL million)
0
80
400
Hotels and other accommodation
consumer expenditure (LTL per capita) 0.03
21.84
115.15

400

419

421

449

516

686

760

707

763,807.02

115.44

121.62

122.82

131.96

152.53

203.65

226.75

212.33

847,486.79

Source: Euromonitor International from Council of Europe

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Section 3 Country snapshots Lithuania

Consumer Technology

Table: 3.672

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.8

2.0

4.0

12.0

19.0

34.0

43.0

50.0

55.6

CD player and DVD player/recorder households

CD player households (% of
households)
2.1
DVD player/recorder households (% of
households)
0.0

5.5

6.1

6.5

6.9

7.4

7.8

7.7

7.6

7.7

3.3

5.8

9.4

13.5

18.4

23.5

28.5

33.7

38.0

Video game console households

Video game console households (% of
households)
0.4

4.5

5.9

6.1

6.2

6.4

6.5

6.7

6.8

7.0

7.1

Mobile telephone households

Mobile telephone households (% of
households)

0.0

35.8

49.3

61.0

71.0

77.0

77.5

81.9

87.0

89.5

613

895

1,074

1,237

1,488

1,675

1,834

1,964

2,098

0.0

Internet users
Internet users (000)

% change
1990-2010

1,557.80

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.673

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

26.4

33.6

43.0

45.0

46.0

45.0

50.0

52.0

56.0

58.8

61.0

130.96

472

936

1,134

1,321

1,408

1,524

1,629

1,661

1,546

1,489

51,288.07

29

34

43

32

44

42

23

44

44

38

21,107.37

423

869

1,013

1,188

1,250

1,313

1,262

1,267

1,156

1,108

42,235.41

10

23

61

83

99

130

303

332

311

313

561,437.03

10

10

16

17

15

39

40

18

34

29

65,737.72

327.59

383.24

411.14

447.86

481.11

493.48

461.39

447.17

56,917.21

12.53

9.40

12.83

12.23

6.71

13.09

13.28

11.37

23,430.47

292.59

344.67

365.04

385.72

372.95

376.45

345.17

332.94

46,872.91

17.72

24.23

28.99

38.34

89.51

98.61

92.76

94.04

622,948.82

4.75

4.95

4.28

11.57

11.93

5.32

10.18

8.82

72,949.71

Transport services consumer expenditure

Transport services consumer
expenditure (LTL million)
3
Rail travel consumer expenditure
(LTL million)
0
Buses, coaches and taxis consumer
expenditure (LTL million)
3
Air travel consumer expenditure (LTL
million)
0
Other travel consumer expenditure
(LTL million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (LTL per capita)
0.78
129.47
269.22
Rail travel consumer expenditure
(LTL per capita)
0.05
7.90
9.80
Buses, coaches and taxis consumer
expenditure (LTL per capita)
0.71
116.03
250.09
Air travel consumer expenditure (LTL
per capita)
0.02
2.84
6.53
Other travel consumer expenditure
(LTL per capita)
0.01
2.69
2.80
Source: Euromonitor International from national statistics

Money

Table: 3.674

1990
Annual savings and savings ratio
Annual savings (LTL million)
14
Savings ratio (% of disposable
income)
15.7

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

712

1,676

1,148

439

253

11

-3,988

-2,790

4,990

5,462

38,380.44

4.0

4.8

3.1

1.1

0.5

0.0

-6.7

-4.0

7.4

8.2

-47.69

523

1,289

2,306

3,283

4,989

8,444

13,776

13,789

15,588

135

166

317

755

1,564

2,820

3,763

6,639

8,163

389

1,124

1,989

2,528

3,425

5,624

10,013

7,150

7,426

1,428

2,098

2,453

2,803

3,218

3,488

3,726

3,797

3,940

36

52

86

147

245

337

510

510

520

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

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World Consumer Lifestyles Databook 2011

Malaysia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.675

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,499
2,861
1,641
2,583
1,708
3,025
3,515
2,747
1,485

1,520
3,014
1,904
2,934
1,960
3,444
4,144
3,431
1,753

1,790
3,317
2,096
3,446
2,291
3,936
4,786
4,672
2,261

1,814
3,364
2,116
3,490
2,346
4,024
4,856
4,860
2,352

1,839
3,412
2,137
3,529
2,396
4,111
4,931
5,052
2,457

1,866
3,471
2,147
3,569
2,441
4,229
4,996
5,245
2,574

1,884
3,517
2,179
3,609
2,482
4,318
5,061
5,433
2,681

1,903
3,566
2,214
3,645
2,516
4,396
5,136
5,623
2,806

1,896
3,607
2,248
3,681
2,542
4,459
5,207
5,802
2,937

1,879
3,638
2,286
3,719
2,565
4,515
5,289
5,972
3,078

1,852
3,669
2,320
3,761
2,582
4,570
5,375
6,134
3,226

% change
1990-2010
23.57
28.25
41.42
45.61
51.16
51.07
52.92
123.31
117.22

Source: National statistical offices/Euromonitor International

People

Table: 3.676

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
18,102
0-14 yrs (000)
6,775
15-64 yrs (000)
10,669
65+ yrs (000)
658

20,689
7,332
12,602
756

24,527
8,214
15,318
994

25,049
8,314
15,702
1,032

25,581
8,416
16,091
1,074

26,128
8,525
16,483
1,120

26,640
8,632
16,859
1,150

27,173
8,749
17,237
1,187

27,638
8,828
17,582
1,228

28,098
8,895
17,932
1,272

28,552
8,949
18,283
1,321

57.72
32.09
71.36
100.59

Male population by age at January 1st

Male population by age at January
1st (000)
9,185
10,564
0-14 yrs (000)
3,476
3,777
15-64 yrs (000)
5,401
6,440
65+ yrs (000)
308
347

12,487
4,226
7,799
462

12,752
4,280
7,992
479

13,024
4,336
8,189
499

13,303
4,395
8,388
520

13,563
4,451
8,577
535

13,833
4,511
8,768
554

14,066
4,553
8,939
574

14,297
4,588
9,113
596

14,524
4,616
9,288
620

58.12
32.79
71.96
101.33

Female population by age at January 1st

Female population by age at January
1st (000)
8,917
10,125
0-14 yrs (000)
3,299
3,554
15-64 yrs (000)
5,268
6,162
65+ yrs (000)
350
409

12,039
3,988
7,519
532

12,297
4,033
7,710
553

12,558
4,080
7,902
576

12,825
4,130
8,095
600

13,078
4,181
8,282
615

13,341
4,237
8,470
634

13,572
4,275
8,643
654

13,802
4,307
8,819
676

14,028
4,332
8,995
701

57.31
31.34
70.74
99.95

Ethnic groups
Malay (000)
Chinese (000)
Indian (000)
Non Malaysian Citizens (000)
Other Bumiputera (000)
Other (000)

8,776
4,802
1,362
821
1,817
523

10,200
5,277
1,527
1,034
2,180
470

12,384
5,906
1,756
1,373
2,747
360

12,686
5,980
1,785
1,421
2,831
347

12,985
6,068
1,816
1,469
2,908
335

13,288
6,158
1,849
1,515
2,992
325

13,582
6,235
1,881
1,560
3,067
316

13,895
6,313
1,909
1,606
3,143
307

14,159
6,383
1,937
1,645
3,214
299

14,412
6,458
1,962
1,687
3,288
292

14,683
6,513
1,986
1,727
3,357
286

67.31
35.62
45.78
110.26
84.75
-45.32

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

6,701
118
568
10,716

7,887
123
623
12,056

9,710
127
700
13,990

9,954
127
710
14,258

10,206
128
720
14,528

10,466
129
732
14,801

10,709
129
741
15,061

10,957
130
753
15,333

11,178
130
762
15,568

11,399
131
771
15,797

11,620
132
780
16,021

73.41
11.65
37.35
49.51

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
8
6

-32.71

14,842
10,206

15,362
10,219

15,863
10,264

16,371
10,269

16,885
10,289

17,386
10,252

17,884
10,214

18,384
10,168

102.57
12.64

76

78

80

81

83

84

86

87

57.72

1,330,286
727,850
694,966
559,138
604,573
475,582
463,938
380,234
359,465
365,082

1,342,734
758,900
716,106
602,171
615,076
492,422
472,749
399,670
376,839
370,978

1,355,956
789,699
737,242
644,478
625,796
509,194
481,705
418,886
394,033
377,018

1,370,341
820,203
758,423
685,821
636,858
525,906
490,895
437,823
411,003
383,282

1,385,902
850,316
779,595
726,045
648,248
542,509
500,305
456,420
427,692
389,763

1,402,286
880,022
800,678
765,278
659,840
558,969
509,844
474,690
444,108
396,381

1,419,447
909,242
821,618
803,417
671,604
575,240
519,485
492,585
460,208
403,120

1,437,268
937,922
842,357
840,427
683,487
591,287
529,191
510,078
475,965
409,948

28.03
168.71
97.57
1,199.90
49.50
122.46
54.46
246.60
217.17
45.92

Urban and rural population, and population density

Urban population (000)
9,075
11,320
14,396
Rural population (000)
9,027
9,369
10,131
Population density (persons per sq
km)
55
63
75
Population of major cities
Kuala Lumpur (Number)
1,122,595
Kelang (Number)
349,045
Johor Baharu (Number)
426,349
Subang Jaya (Number)
64,653
Ipoh (Number)
457,172
Kuching (Number)
265,791
Petaling Jaya (Number)
342,610
Shah Alam (Number)
147,168
Kota Kinabalu (Number)
150,069
Ampang (Number)
280,949

1,233,567
472,592
522,262
202,938
520,166
337,579
392,897
220,045
216,373
317,833

1,319,713
696,235
673,846
514,412
594,604
458,599
455,488
360,292
341,677
359,537

Source: Euromonitor International from national statistics/UN

430

Euromonitor International 2011

Section 3 Country snapshots Malaysia

House and Home

Table: 3.677

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,308
4,025
Over US$5,000 (000)
1,736
2,927
Over US$15,000 (000)
289
885
Over US$35,000 (000)
55
188
Over US$55,000 (000)
30
90

5,107
3,405
867
176
87

5,261
3,563
971
206
100

5,428
3,816
1,138
244
110

5,597
4,090
1,347
309
141

5,769
4,393
1,601
385
172

5,951
4,800
2,030
527
231

6,125
5,143
2,447
688
300

6,270
5,145
2,310
634
282

6,437
5,416
2,616
757
340

94.63
211.97
806.51
1,286.56
1,035.94

Households by number of persons

1 person (000)
264
2 persons (000)
368
3 persons (000)
464
4 persons (000)
573
5 persons (000)
565
6+ persons (000)
1,210

306
452
586
712
694
1,355

390
591
812
949
908
1,589

402
612
845
984
939
1,616

415
632
879
1,019
971
1,642

428
653
914
1,055
1,003
1,666

442
674
948
1,091
1,035
1,690

455
696
982
1,127
1,067
1,713

468
717
1,017
1,163
1,100
1,735

481
738
1,051
1,199
1,132
1,757

495
759
1,084
1,234
1,164
1,779

87.63
106.39
133.49
115.32
105.97
47.06

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

264
347
2,133
245
456

306
432
2,473
263
632

390
577
3,092
259
921

402
591
3,119
258
1,030

415
605
3,145
254
1,140

428
629
3,221
255
1,186

442
652
3,304
253
1,229

455
673
3,376
253
1,282

468
688
3,434
255
1,355

481
706
3,483
256
1,431

495
732
3,579
255
1,454

87.63
110.84
67.84
4.35
218.97

3,055

3,509
3,509
503
93

4,395
181
4,214
869
136

4,502
228
4,274
916
141

4,610
279
4,332
963
146

4,719
299
4,420
1,009
152

4,828
358
4,470
1,055
157

4,937
421
4,516
1,100
162

5,046
487
4,559
1,145
167

5,154
553
4,602
1,188
173

68.71

3,055
317
71

4,287
139
4,149
822
130

50.62
274.38
141.87

2,044

2,572

2,643

2,714

2,785

2,856

2,926

2,995

3,064

3,131

70.29

1,623
274
165

2,070
434
163

2,137
451
169

2,203
467
175

2,270
484
181

2,337
500
186

2,404
517
192

2,471
534
198

2,538
552
204

2,605
569
210

111.60
190.45
18.05

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Households by type of dwelling

Detached house (000)
1,839
Semi-detached and terraced house
(000)
1,231
Apartment (000)
196
Other (000)
178

1995

Household running costs

Household running costs (RM million)
Electricity (RM million)
Gas (RM million)
Solid Fuels (RM million)
Liquid Fuels (RM million)

1,722
1,223
379
48
72

2,939
2,293
527
60
60

6,124
4,699
1,337
52
36

6,628
5,085
1,455
54
34

7,218
5,409
1,723
55
31

7,873
5,797
1,989
57
30

8,539
6,168
2,282
59
29

9,515
6,859
2,564
64
28

10,864
7,817
2,947
72
28

10,940
7,865
2,980
71
25

11,846
8,487
3,261
75
24

587.77
594.01
759.80
56.54
-67.41

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

39.5
0.7
1.5
3.9
0.8
56.0
25.2
20.7
18.8
30.9

67.1
3.0
4.6
12.1
4.6
68.0
52.5
27.8
32.1
44.4

90.6
9.3
12.3
27.9
24.0
78.4
57.0
25.4
55.0
72.0

91.9
10.5
13.9
29.4
26.0
79.5
56.1
25.0
57.7
76.5

93.0
11.7
15.4
30.8
28.2
80.4
54.5
24.6
60.3
80.3

94.0
12.9
16.9
32.0
29.8
81.6
51.8
24.2
62.5
84.0

94.8
14.0
18.1
33.2
32.0
82.4
48.1
23.8
64.7
86.7

95.5
14.9
19.0
34.6
35.0
83.2
43.2
23.4
66.8
88.8

96.0
15.8
19.9
35.8
38.7
84.0
39.5
23.1
68.9
90.6

96.5
16.6
20.6
37.2
41.7
84.8
36.6
22.7
70.7
91.8

96.9
17.2
21.3
38.4
44.5
85.4
34.1
22.2
72.8
92.7

145.32
2,251.69
1,326.31
875.60
5,757.64
52.50
35.27
7.42
287.23
200.00

3,048
2,004
455
245
205
99
40

3,136
2,064
469
253
207
103
41

3,225
2,126
478
260
209
110
42

3,307
2,181
487
268
211
118
43

3,378
2,226
496
276
209
127
44

3,461
2,281
506
286
207
137
45

3,549
2,341
517
295
205
147
46

3,639
2,402
527
306
202
156
46

3,678
2,437
534
311
190
160
46

Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

431

World Consumer Lifestyles Databook 2011

Income

Table: 3.678

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (RM
per capita)
4,495.74
7,182.37
Gross income (annual, constant) (RM
per capita)
5,017.89
7,542.84
Disposable income (annual, current)
(RM per capita)
3,554.58
5,613.20
Disposable income (annual, constant)
(RM per capita)
3,967.41
5,894.91

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

10,210.17

10,864.30

11,954.07

13,164.37

14,323.58

15,936.49

17,916.27

17,844.35

18,924.32

320.94

10,551.70

11,353.80

12,567.46

13,729.09

14,700.52

16,351.60

17,732.79

17,851.34

18,924.32

277.14

7,872.62

8,361.06

9,191.06

10,121.62

10,971.64

12,184.60

13,711.50

13,656.46

14,510.56

308.22

8,135.95

8,737.78

9,662.67

10,555.81

11,260.37

12,501.99

13,571.08

13,661.81

14,510.56

265.74

Gross income (annual, current) by age

Aged 15-19 (RM)
6,717
Aged 20-24 (RM)
7,534
Aged 25-29 (RM)
7,987
Aged 30-34 (RM)
8,118
Aged 35-39 (RM)
8,006
Aged 40-44 (RM)
7,669
Aged 45-49 (RM)
7,117
Aged 50-54 (RM)
6,438
Aged 55-59 (RM)
5,807
Aged 60-64 (RM)
5,460
Aged 65+ (RM)
5,016

10,245
11,519
12,258
12,501
12,362
11,883
11,104
10,132
9,230
8,724
8,073

14,867
16,651
17,652
17,929
17,666
16,903
15,679
14,147
12,703
11,922
10,956

16,092
17,969
18,983
19,219
18,885
17,996
16,563
14,754
13,043
12,150
11,085

17,734
19,804
20,929
21,194
20,830
19,855
18,285
16,303
14,429
13,449
12,279

19,224
21,542
22,862
23,250
22,930
21,970
20,422
18,499
16,712
15,714
14,475

20,667
23,191
24,672
25,151
24,854
23,873
22,283
20,321
18,515
17,473
16,152

22,687
25,532
27,292
27,944
27,717
26,735
25,119
23,128
21,307
20,213
18,776

25,941
29,117
31,028
31,670
31,329
30,130
28,186
25,777
23,575
22,284
20,624

25,697
28,846
30,756
31,403
31,074
29,893
27,979
25,604
23,418
22,140
20,495

27,265
30,634
32,656
33,341
32,999
31,743
29,719
27,200
24,893
23,564
21,812

305.93
306.62
308.89
310.71
312.18
313.91
317.58
322.52
328.70
331.59
334.88

Gross income (annual, constant) by age

Aged 15-19 (RM)
11,824
Aged 20-24 (RM)
13,263
Aged 25-29 (RM)
14,060
Aged 30-34 (RM)
14,291
Aged 35-39 (RM)
14,094
Aged 40-44 (RM)
13,501
Aged 45-49 (RM)
12,529
Aged 50-54 (RM)
11,333
Aged 55-59 (RM)
10,222
Aged 60-64 (RM)
9,611
Aged 65+ (RM)
8,830

14,848
16,694
17,765
18,117
17,916
17,221
16,093
14,684
13,377
12,644
11,700

17,885
20,031
21,236
21,569
21,253
20,335
18,862
17,020
15,282
14,343
13,181

19,169
21,405
22,613
22,894
22,496
21,437
19,731
17,575
15,537
14,474
13,205

20,809
23,239
24,559
24,870
24,442
23,298
21,456
19,130
16,931
15,781
14,408

21,909
24,550
26,054
26,497
26,133
25,038
23,274
21,083
19,046
17,909
16,497

22,733
25,509
27,138
27,665
27,338
26,259
24,511
22,352
20,366
19,220
17,767

24,459
27,527
29,423
30,126
29,882
28,823
27,081
24,935
22,972
21,791
20,242

26,523
29,772
31,726
32,382
32,033
30,807
28,820
26,356
24,104
22,785
21,088

26,122
29,323
31,265
31,922
31,588
30,388
28,442
26,027
23,806
22,506
20,834

27,265
30,634
32,656
33,341
32,999
31,743
29,719
27,200
24,893
23,564
21,812

130.59
130.98
132.27
133.30
134.14
135.12
137.21
140.01
143.52
145.16
147.03

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.679

1990
Consumer expenditure by category
Consumer expenditure by category (RM
million)
60,583
Food and non-alcoholic beverages (RM
million)
13,686
Alcoholic beverages and tobacco (RM
million)
1,620
Clothing and footwear (RM million)
2,207
Housing (RM million)
13,854
Household goods and services (RM
million)
3,371
Health goods and medical services
(RM million)
1,292
Transport (RM million)
8,301
Communications (RM million)
1,141
Leisure and recreation (RM million)
2,612
Education (RM million)
956
Hotels and catering (RM million)
8,162
Miscellaneous goods and services (RM
million)
3,379

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

105,080

169,852

183,972

205,464

230,836

254,539

288,725

329,806

333,942

361,516

496.73

24,812

30,776

31,477

33,279

35,931

38,154

42,022

46,942

46,737

50,159

266.51

1,989
3,619
21,028

2,659
5,544
40,178

2,650
5,883
42,208

2,784
6,409
45,365

2,984
7,007
49,554

3,175
7,401
53,572

3,519
8,213
61,402

3,938
9,211
69,941

3,862
9,162
70,130

4,082
9,750
75,195

151.96
341.69
442.76

5,073

8,258

8,855

10,121

11,411

12,659

14,267

16,211

16,318

17,547

420.45

1,887
16,436
2,687
4,688
1,945
14,301

3,820
27,730
7,527
7,433
3,199
18,533

4,287
32,114
9,306
8,180
3,391
19,892

4,912
38,294
11,140
9,593
3,810
22,870

5,706
45,221
13,613
10,906
4,294
26,105

6,590
52,186
16,258
12,200
4,638
28,409

8,411
59,719
19,276
13,885
5,126
31,043

9,897
69,229
22,682
16,011
5,809
34,864

10,357
71,460
23,495
16,244
5,879
34,805

11,537
78,885
25,977
17,533
6,354
37,040

792.77
850.32
2,176.00
571.23
564.30
353.83

6,613

14,198

15,728

16,886

18,103

19,297

21,841

25,071

25,494

27,458

712.56

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.680

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,341
4,116
2,225
67
133

7,623
5,067
2,556
67
140

9,435
6,100
3,334
69
151

9,592
6,097
3,495
68
152

9,770
6,252
3,518
67
155

10,104
6,528
3,576
66
157

10,211
6,550
3,661
66
160

10,540
6,748
3,793
65
163

10,659
6,852
3,807
65
165

10,796
6,927
3,869
64
167

10,931
6,978
3,952
64
168

72.37
69.53
77.62
-3.95
26.12

344
194
149

247
146
101

340
208
132

358
228
131

359
220
139

367
230
137

352
224
129

349
216
133

369
223
146

405
246
159

384
232
152

11.71
19.49
1.59

5.1

3.1

3.5

3.6

3.5

3.5

3.3

3.2

3.3

3.6

3.4

-34.00

4.5

2.8

3.3

3.6

3.4

3.4

3.3

3.1

3.2

3.4

3.2

-28.57

6.3

3.8

3.8

3.6

3.8

3.7

3.4

3.4

3.7

3.9

3.7

-41.22

Source: International Labour Organisation/Euromonitor International

432

Euromonitor International 2011

Section 3 Country snapshots Malaysia

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.681

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

329
2,456
1,457

459
2,800
1,652

566
3,009
2,300

603
3,056
2,519

650
3,159
2,584

668
3,202
2,489

612
3,133
2,516

601
3,164
2,499

608
3,192
2,499

605
3,200
2,517

614
3,199
2,535

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

% change
1990-2010
86.70
30.28
74.05

301
152
149

364
184
180

632
284
348

726
310
415

731
326
405

697
306
390

737
333
404

805
356
449

819
361
457

838
370
468

854
376
479

183.79
146.73
221.70

0.5

0.8

4.4

4.2

3.2

3.4

3.3

3.8

3.9

3.9

4.0

650.94

175,417

196,352

202,705
23,043
25,520

183,940
18,539
20,970

208,998
18,454
21,417

181,404
17,706
4,852

178,717
17,303
4,008

179,250
17,307
3,306

176,763
17,113
2,615

44,943
43,318

43,039
35,978

51,391
37,211

55,335
31,195

55,110
30,382

55,797
30,244

55,467
29,723

47,620
5,804
9,929
2,366

44,135
5,451
7,818
4,216

51,167
6,397
7,570
7,072

51,092
867
16,789
1,907

50,651
834
16,862
1,868

51,089
817
17,298
1,775

50,637
785
17,501
1,565

162

3,794

8,319

1,661

1,699

1,617

1,357

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.682

1990
Food consumer expenditure by category
Food consumer expenditure (RM
million)
13,002
Bread and cereals (RM million)
3,047
Meat (RM million)
1,879
Fish and seafood (RM million)
2,421
Milk, cheese and eggs (RM million)
1,245
Oils and fats (RM million)
457
Fruit (RM million)
1,271
Vegetables (RM million)
1,779
Sugar and confectionery (RM million)
466
Other foods (RM million)
437

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

23,701
4,937
3,481
5,196
2,024
715
2,252
3,245
827
1,026

28,541
5,007
4,992
7,452
2,604
893
2,278
3,172
946
1,196

29,063
4,825
4,987
7,445
2,627
952
2,615
3,398
934
1,280

30,245
4,368
5,314
7,932
2,776
1,009
2,727
3,707
1,003
1,409

32,318
4,443
5,820
8,687
2,973
1,084
2,874
3,860
1,061
1,516

34,082
4,392
6,281
9,375
3,128
1,161
3,016
4,022
1,094
1,612

37,427
4,693
6,917
10,325
3,463
1,278
3,312
4,456
1,226
1,758

41,641
5,055
7,721
11,525
3,876
1,421
3,696
5,037
1,374
1,935

41,266
4,867
7,668
11,446
3,861
1,420
3,709
5,030
1,366
1,900

44,122
5,082
8,192
12,228
4,181
1,541
4,034
5,374
1,473
2,016

239.33
66.77
336.03
405.04
235.90
237.48
217.38
202.08
216.06
360.85

1,160.27
192.63
199.10
297.21
104.87
38.01
104.41
135.64

1,182.30
170.73
207.72
310.07
108.53
39.43
106.59
144.91

1,236.92
170.06
222.74
332.50
113.80
41.51
109.98
147.72

1,279.33
164.87
235.75
351.92
117.41
43.59
113.22
150.97

1,377.33
172.71
254.54
379.96
127.45
47.02
121.87
163.97

1,506.62
182.90
279.36
417.01
140.24
51.40
133.74
182.26

1,468.63
173.21
272.89
407.35
137.42
50.52
132.00
179.00

1,545.31
177.99
286.91
428.28
146.44
53.97
141.28
188.24

115.14
5.73
176.45
220.20
112.96
113.97
101.23
91.53

37.28
51.11

39.21
55.09

40.60
58.01

41.07
60.53

45.12
64.68

49.70
70.02

48.62
67.62

51.60
70.60

100.38
192.18

Food per capita consumer expenditure by category

Food consumer expenditure (RM per
capita)
718.27
1,145.57
1,163.66
Bread and cereals (RM per capita)
168.34
238.62
204.13
Meat (RM per capita)
103.78
168.23
203.55
Fish and seafood (RM per capita)
133.75
251.13
303.85
Milk, cheese and eggs (RM per capita)
68.76
97.84
106.16
Oils and fats (RM per capita)
25.22
34.54
36.41
Fruit (RM per capita)
70.21
108.83
92.88
Vegetables (RM per capita)
98.28
156.85
129.32
Sugar and confectionery (RM per
capita)
25.75
39.97
38.59
Other foods (RM per capita)
24.16
49.57
48.77
Catering consumer expenditure
Catering consumer expenditure (RM
million)
8,033
Catering consumer expenditure (RM
per capita)
443.73

14,075

18,095

19,447

22,366

25,530

27,777

30,323

34,022

33,943

36,108

349.52

680.29

737.75

776.37

874.33

977.11

1,042.67

1,115.91

1,230.96

1,208.02

1,264.64

185.00

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

433

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.683

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (RM million)
171
293
922
Beer (RM million)
80
189
616
Spirits (RM million)
61
64
150
Wine (RM million)
31
40
157

994
663
163
169

1,259
832
209
218

1,502
987
252
263

1,717
1,129
288
300

2,053
1,347
343
362

2,375
1,555
398
422

2,407
1,572
404
431

2,621
1,707
441
473

1,428.91
2,045.49
625.17
1,423.84

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (RM per capita)
9.47
14.18
37.60
39.69
Beer (RM per capita)
4.39
9.14
25.12
26.45
Spirits (RM per capita)
3.36
3.10
6.10
6.51
Wine (RM per capita)
1.71
1.95
6.39
6.73

49.22
32.53
8.16
8.52

57.48
37.79
9.64
10.05

64.44
42.36
10.81
11.27

75.55
49.59
12.62
13.34

85.92
56.25
14.39
15.28

85.67
55.93
14.39
15.35

91.79
59.78
15.45
16.56

869.35
1,260.27
359.77
866.14

2,414
682

3,035
744

3,614
791

4,072
846

4,595
902

5,302
995

5,471
987

6,037
1,066

783.60
156.73

1,732

2,290

2,822

3,226

3,693

4,307

4,484

4,971

1,753.97

118.63
29.09

138.30
30.29

152.85
31.77

169.12
33.21

191.82
36.00

194.72
35.13

211.44
37.32

460.22
62.77

89.54

108.01

121.08

135.91

155.82

159.58

174.12

1,075.45

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RM million)
683
1,111
2,236
Coffee, tea and cocoa (RM million)
415
715
660
Mineral waters, soft drinks, fruit
and vegetable juices (RM million)
268
397
1,575

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RM per capita)
37.74
53.72
91.15
96.37
Coffee, tea and cocoa (RM per capita)
22.93
34.54
26.92
27.23
Mineral waters, soft drinks, fruit
and vegetable juices (RM per capita)
14.81
19.18
64.23
69.13
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.684

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (RM
million)
1,449
Tobacco consumer expenditure (RM per
capita)
80.02

1,696

1,736

1,655

1,525

1,482

1,458

1,466

1,563

1,455

1,461

0.87

81.97

70.80

66.09

59.62

56.73

54.73

53.97

56.56

51.77

51.18

-36.05

22.6
42.5
2.3

22.3
42.0
2.2

22.0
41.5
2.1

21.7
41.0
2.0

21.5
40.5
2.0

21.3
40.3
1.9

21.2
40.2
1.8

21.1
40.1
1.7

20.9
39.8
1.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.685

1990
Personal care consumer expenditure
Personal care consumer expenditure
(RM million)
654
Personal care consumer expenditure
(RM per capita)
36.10

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,033

1,392

1,465

1,565

1,665

1,768

1,949

2,200

2,170

2,292

250.74

49.92

56.76

58.48

61.18

63.73

66.37

71.73

79.60

77.24

80.29

122.37

3,145
285
211
575
193
756

3,313
302
220
607
205
818

3,499
321
230
635
221
898

3,703
342
244
665
239
985

3,929
366
264
690
260
1,083

4,165
390
287
722
279
1,179

4,371
405
298
757
298
1,267

129.50
11.82
8.59
23.73
8.02
31.99

133.91
12.30
8.82
24.32
8.45
34.36

138.98
12.83
9.15
24.96
8.97
36.97

144.59
13.47
9.71
25.40
9.56
39.85

150.70
14.10
10.40
26.13
10.10
42.64

155.55
14.43
10.62
26.95
10.62
45.08

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (RM million)
2,995
Colour cosmetics (RM million)
269
Fragrances (RM million)
200
Hair care (RM million)
546
Mens grooming (RM million)
183
Skin care (RM million)
699

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (RM per capita)
122.10
125.56
Colour cosmetics (RM per capita)
10.95
11.36
Fragrances (RM per capita)
8.15
8.42
Hair care (RM per capita)
22.28
22.96
Mens grooming (RM per capita)
7.46
7.71
Skin care (RM per capita)
28.50
30.19
Source: National statistical offices/OECD/Eurostat/Euromonitor International

434

Euromonitor International 2011

Section 3 Country snapshots Malaysia

Fashion

Table: 3.686

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (RM million)
1,707
3,021
4,621
Clothing materials (RM million)
147
251
255
Garments (RM million)
1,515
2,665
4,183
Other clothing (RM million)
8
15
23
Clothing, cleaning, repair and hire
(RM million)
36
90
161
Footwear (RM million)
501
598
923

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

4,971
268
4,518
24

5,429
285
4,946
26

5,922
306
5,400
28

6,237
330
5,673
30

6,916
363
6,296
34

7,761
405
7,069
37

7,728
401
7,044
37

8,232
424
7,511
40

382.33
188.26
395.63
379.26

160
913

172
980

188
1,085

204
1,164

224
1,297

249
1,450

246
1,434

257
1,518

618.17
203.18

212.23
11.13
193.35
1.02

226.66
11.71
206.67
1.08

234.12
12.37
212.95
1.14

254.53
13.36
231.69
1.24

280.80
14.66
255.77
1.36

275.03
14.28
250.68
1.33

288.32
14.87
263.06
1.39

205.80
82.76
214.23
203.86

6.73
38.31

7.19
41.54

7.66
43.68

8.25
47.73

9.02
52.47

8.74
51.03

9.01
53.17

355.33
92.22

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (RM per capita)
94.28
146.02
188.41
198.44
Clothing materials (RM per capita)
8.13
12.13
10.40
10.72
Garments (RM per capita)
83.71
128.79
170.53
180.38
Other clothing (RM per capita)
0.46
0.73
0.92
0.96
Clothing, cleaning, repair and hire
(RM per capita)
1.98
4.36
6.57
6.38
Footwear (RM per capita)
27.66
28.92
37.64
36.44
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.687

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

76.19

126.00

145.00

207.41

221.62

222.07

258.74

307.24

353.00

399.76

435.02

471.00

50.8

47.3

55.4

56.4

50.0

44.8

44.6

44.4

44.1

42.8

42.3

-16.72

49.2

52.7

44.6

43.6

50.0

55.2

55.4

55.6

55.9

57.2

57.7

17.25

Healthy life expectancy at birth

Total population (years)
70
Males (years)
68
Females (years)
72

71
69
74

73
71
75

73
71
76

73
71
76

74
71
76

74
72
76

74
72
77

74
72
77

75
72
77

75
72
77

6.53
6.35
6.70

5.7

6.5

6.7

6.9

7.2

7.5

7.8

8.1

8.4

8.7

64.12

20.2

23.6

24.1

24.6

25.0

25.5

26.0

26.5

26.9

27.3

52.28

502
129

525
134

546
139

567
144

589
151

614
158

642
167

669
176

701
187

194
49
80

202
51
85

209
53
89

217
55
92

226
57
95

235
59
99

246
60
103

254
62
107

264
65
113

789

845

897

945

1,013

1,079

1,164

1,237

1,316

20.97
5.34

21.33
5.42

21.70
5.52

22.12
5.66

22.60
5.81

23.23
6.02

23.82
6.26

24.56
6.54

8.06
2.04
3.41

8.18
2.08
3.47

8.31
2.11
3.53

8.48
2.14
3.56

8.66
2.16
3.63

8.90
2.19
3.71

9.04
2.22
3.82

9.25
2.26
3.97

33.73

35.08

36.17

38.01

39.71

42.13

44.03

46.10

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
18.0

Consumer health (selected) retail sales by category

Consumer health retail sales (RM
million)
Analgesics (RM million)
Cough, Cold and Allergy (Hay Fever)
Remedies (RM million)
Digestive Remedies (RM million)
Medicated Skin Care (RM million)
Vitamins and Dietary Supplements (RM
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (RM per
capita)
20.48
Analgesics (RM per capita)
5.26
Cough, Cold and Allergy (Hay Fever)
Remedies (RM per capita)
7.92
Digestive Remedies (RM per capita)
2.00
Medicated Skin Care (RM per capita)
3.24
Vitamins and Dietary Supplements (RM
per capita)
32.19
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.688

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
19

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

49
51

387
929

449
1,240

509
1,561

564
1,989

615
2,360

662
2,651

705
3,005

746
3,266

785
3,471

17,740.00

21

22

24

25

28

34

33

33

Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (RM million)
151
293
Package holidays consumer
expenditure (RM per capita)
8.33
14.18

655

766

925

1,061

1,191

1,370

1,590

1,629

1,784

1,082.17

26.71

30.56

36.17

40.61

44.71

50.42

57.54

57.99

62.47

649.52

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (RM million)
129
227
438
Hotels and other accommodation
consumer expenditure (RM per capita)
7.13
10.95
17.86

445

503

575

632

720

842

862

932

622.43

17.78

19.68

22.01

23.72

26.50

30.48

30.66

32.65

358.03

Source: Euromonitor International from Council of Europe

www.euromonitor.com

435

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.689

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.4

1.5

4.0

7.5

11.7

14.9

18.0

22.0

26.8

16.7

17.2

17.6

18.1

18.6

18.1

17.1

16.5

16.2

3.9

7.0

12.1

17.9

23.8

29.4

33.8

37.2

39.9

CD player and DVD player/recorder households

CD player households (% of
households)
11.0
13.3
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

47.30

Video game console households

Video game console households (% of
households)
16.7

18.9

18.5

18.7

18.8

18.9

19.1

19.2

19.4

19.5

19.7

18.08

Mobile telephone households

Mobile telephone households (% of
households)

9.8

48.6

57.1

64.9

71.9

79.1

84.6

89.4

92.6

94.5

6,591.22

30

7,842

8,643

10,637

12,465

13,475

14,792

15,074

15,355

16,518

1.4

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.690

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

30.5

39.1

52.7

54.5

56.0

57.4

58.7

59.8

60.7

61.5

62.2

4,422

4,978

5,669

6,551

7,515

9,331

10,897

11,288

12,414

728.71

872

980

1,120

1,295

1,487

1,881

2,222

2,291

2,537

11,699.68

2,869

3,219

3,666

4,232

4,851

5,996

6,977

7,259

7,972

550.27

637

730

829

961

1,107

1,368

1,599

1,637

1,796

682.92

44

49

55

62

70

86

99

101

110

418.01

198.72

221.60

250.72

282.11

343.38

394.27

401.74

434.80

425.42

39.12

43.78

49.58

55.84

69.24

80.41

81.52

88.84

7,381.19

128.51

143.29

161.98

182.10

220.64

252.42

258.36

279.21

312.28

29.14

32.39

36.78

41.54

50.36

57.86

58.26

62.90

396.38

1.95

2.14

2.38

2.64

3.15

3.57

3.60

3.85

228.43

Transport services consumer expenditure

Transport services consumer
expenditure (RM million)
1,498
2,912
Rail travel consumer expenditure (RM
million)
21
54
Buses, coaches and taxis consumer
expenditure (RM million)
1,226
2,313
Air travel consumer expenditure (RM
million)
229
506
Other travel consumer expenditure
(RM million)
21
39

Transport services per capita consumer expenditure

Transport services consumer
expenditure (RM per capita)
82.75
140.77
180.30
Rail travel consumer expenditure (RM
per capita)
1.19
2.61
35.54
Buses, coaches and taxis consumer
expenditure (RM per capita)
67.72
111.82
116.97
Air travel consumer expenditure (RM
per capita)
12.67
24.46
25.98
Other travel consumer expenditure
(RM per capita)
1.17
1.88
1.81

103.51

Source: Euromonitor International from national statistics

Money

Table: 3.691

1990
Annual savings and savings ratio
Annual savings (RM million)
3,859
Savings ratio (% of disposable
income)
6.0
Consumer lending by category
Consumer lending (total) (RM million)
Mortgages/housing share of total
consumer lending (RM million)
Consumer credit share of total
consumer lending (RM million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

11,220

23,309

25,682

29,628

33,590

37,717

42,283

48,995

49,542

52,417

1,258.30

9.7

12.1

12.3

12.6

12.7

12.9

12.8

12.9

12.9

12.7

110.96

180,723

205,830

236,246

276,628

303,674

330,117

362,889

372,812

389,262

100,366

116,553

132,326

153,136

161,877

173,192

191,132

196,866

206,709

80,357

89,277

103,920

123,492

141,798

156,925

171,757

175,946

182,552

5,305

7,420

10,237

15,677

18,861

21,887

24,437

30,337

37,921

4,380

5,128

6,615

7,860

8,878

9,949

10,867

10,874

10,688

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

436

Euromonitor International 2011

Section 3 Country snapshots Mexico

Mexico

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.692

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,734
12,880
8,514
14,307
8,992
14,753
13,974
11,624
3,643

6,958
13,209
8,413
14,384
10,004
16,993
16,099
13,790
4,377

6,294
13,180
8,739
14,162
9,703
17,303
20,287
17,545
5,481

6,297
13,003
8,756
14,169
9,617
17,122
20,850
18,131
5,649

6,303
12,818
8,738
14,189
9,542
16,941
21,344
18,731
5,822

6,289
12,650
8,686
14,222
9,488
16,786
21,764
19,353
6,006

6,244
12,514
8,606
14,268
9,467
16,677
22,112
20,010
6,204

6,168
12,406
8,507
14,318
9,480
16,620
22,386
20,705
6,414

6,069
12,314
8,400
14,354
9,524
16,611
22,581
21,437
6,634

5,971
12,248
8,313
14,392
9,611
16,681
22,743
22,254
6,873

5,881
12,182
8,245
14,410
9,720
16,806
22,851
23,131
7,125

% change
1990-2010
-12.67
-5.42
-3.16
0.72
8.09
13.91
63.52
99.00
95.56

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to all kinds of pensions

People

Table: 3.693

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
83,971
0-14 yrs (000)
32,369
15-64 yrs (000)
47,958
65+ yrs (000)
3,643

91,725
32,723
54,624
4,377

100,909
32,410
63,018
5,481

102,000
32,284
64,067
5,649

103,002
32,112
65,068
5,822

103,947
31,893
66,048
6,006

104,874
31,632
67,039
6,204

105,791
31,334
68,043
6,414

106,684
31,004
69,047
6,634

107,787
30,720
70,194
6,873

108,997
30,462
71,411
7,125

29.80
-5.89
48.90
95.56

Male population by age at January 1st

Male population by age at January
1st (000)
41,840
45,622
0-14 yrs (000)
16,501
16,697
15-64 yrs (000)
23,731
27,005
65+ yrs (000)
1,608
1,920

49,863
16,470
30,971
2,422

50,361
16,398
31,457
2,506

50,815
16,304
31,917
2,593

51,238
16,187
32,366
2,686

51,655
16,049
32,821
2,784

52,067
15,894
33,284
2,888

52,481
15,727
33,757
2,997

53,002
15,584
34,303
3,114

53,579
15,454
34,887
3,238

28.06
-6.34
47.01
101.38

Female population by age at January 1st

Female population by age at January
1st (000)
42,131
46,102
0-14 yrs (000)
15,869
16,026
15-64 yrs (000)
24,227
27,619
65+ yrs (000)
2,035
2,457

51,047
15,940
32,048
3,059

51,638
15,885
32,610
3,143

52,187
15,808
33,151
3,229

52,708
15,706
33,682
3,321

53,220
15,582
34,217
3,420

53,724
15,440
34,758
3,526

54,203
15,277
35,290
3,637

54,785
15,136
35,891
3,759

55,418
15,008
36,524
3,887

31.54
-5.43
50.75
90.97

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

39,978
1,896
3,854
55,181

40,644
1,904
3,855
55,597

41,264
1,912
3,850
55,976

41,834
1,922
3,851
56,340

42,430
1,929
3,848
56,668

42,988
1,938
3,847
57,018

43,553
1,944
3,847
57,340

44,161
1,957
3,855
57,815

44,829
1,969
3,865
58,334

47.23
70.21
74.35
16.32

6
1

6
1

6
1

5
1

5
1

5
1

5
1

5
1

5
1

-36.74
92.85

23

23

23

23

23

23

23

23

23

-0.71

20

20

20

20

20

20

20

20

20

-0.75

77,195
24,804

78,278
24,724

79,320
24,627

80,352
24,523

81,378
24,412

82,390
24,294

83,566
24,221

84,830
24,167

41.45
0.70

52

53

53

54

54

55

55

56

29.80

8,451,882
1,672,899
1,630,373
1,348,648
1,235,333
1,265,331
1,086,223
1,127,306
973,047
1,183,921

8,460,635
1,681,364
1,616,886
1,374,184
1,261,134
1,284,226
1,111,521
1,130,613
999,231
1,161,400

8,463,906
1,687,549
1,600,894
1,399,519
1,286,187
1,301,452
1,137,465
1,133,070
1,026,492
1,136,300

8,466,052
1,695,143
1,586,386
1,424,073
1,311,292
1,319,829
1,161,792
1,135,542
1,051,685
1,113,115

8,472,546
1,702,642
1,572,702
1,448,498
1,335,862
1,337,544
1,186,202
1,138,437
1,077,050
1,090,755

8,514,718
1,716,900
1,566,324
1,477,841
1,364,819
1,359,953
1,214,465
1,146,010
1,105,777
1,074,081

8,580,542
1,735,805
1,565,484
1,509,756
1,396,151
1,385,321
1,244,418
1,156,668
1,135,755
1,062,151

8,662,716
1,757,411
1,568,582
1,542,870
1,428,373
1,411,969
1,275,128
1,169,365
1,166,249
1,053,784

7.05
44.27
-4.94
53.19
104.42
78.84
68.16
9.39
74.50
-16.06

30,448
1,157
2,217
50,150

34,708
1,681
3,554
51,781

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
7
Divorce rates (per 000 population)
0
0
First marriage: average age of men
(years)
23
23
First marriage: average age of women
(years)
20
20

Urban and rural population, and population density

Urban population (000)
59,971
67,296
76,050
Rural population (000)
24,000
24,428
24,859
Population density (persons per sq
km)
43
47
52
Population of major cities
Mexico City (Number)
Ecatepec (Number)
Guadalajara (Number)
Puebla (Number)
Tijuana (Number)
Juarez (Number)
Leon (Number)
Monterrey (Number)
Zapopan (Number)
Nezahualcoyotl (Number)

8,092,449
1,218,135
1,650,042
1,007,170
698,752
789,522
758,279
1,068,996
668,323
1,255,456

8,327,869
1,455,909
1,633,053
1,157,625
966,097
995,770
941,626
1,088,023
850,315
1,233,681

8,436,874
1,660,795
1,640,246
1,322,903
1,208,204
1,243,492
1,062,165
1,122,937
948,880
1,202,653

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

437

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.694

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
15,669
18,790
Over US$5,000 (000)
11,207
11,920
Over US$15,000 (000)
3,898
3,658
Over US$35,000 (000)
871
879
Over US$55,000 (000)
367
428

22,756
19,394
10,942
3,718
1,663

23,237
19,644
10,701
3,480
1,534

23,816
20,322
11,242
3,717
1,661

24,524
21,667
13,133
4,815
2,253

25,173
22,527
14,540
5,774
2,738

25,915
23,519
15,504
6,180
2,913

26,668
24,334
15,884
6,068
2,790

27,317
24,073
13,795
4,459
1,932

28,096
25,371
15,872
5,721
2,588

79.31
126.39
307.19
556.62
606.12

Households by number of persons

1 person (000)
794
2 persons (000)
1,684
3 persons (000)
2,382
4 persons (000)
2,965
5 persons (000)
2,771
6+ persons (000)
5,606

1,414
2,550
3,135
3,870
3,307
5,572

1,878
2,979
4,250
5,205
4,063
4,784

1,976
3,105
4,363
5,340
4,138
4,730

2,089
3,260
4,464
5,461
4,207
4,715

2,217
3,441
4,558
5,574
4,276
4,739

2,355
3,641
4,648
5,683
4,345
4,785

2,500
3,855
4,735
5,788
4,415
4,846

2,658
4,089
4,819
5,890
4,484
4,917

2,826
4,340
4,897
5,985
4,549
4,990

3,003
4,606
4,968
6,071
4,610
5,059

278.22
173.43
108.58
104.74
66.37
-9.77

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

794
1,449
9,454
1,239
3,267

1,414
1,814
10,263
1,397
4,960

1,878
2,574
11,368
1,217
6,121

1,976
2,643
11,250
1,166
6,616

2,089
2,768
11,195
1,129
7,016

2,217
2,866
11,273
1,108
7,340

2,355
2,960
11,201
1,074
7,868

2,500
3,077
11,308
1,041
8,213

2,658
3,155
11,384
1,002
8,658

2,826
3,237
11,458
967
9,100

3,003
3,353
11,551
937
9,473

278.22
131.41
22.18
-24.39
189.99

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

12,698
856
11,843
2,387
1,117

15,390
1,187
14,203
2,332
2,127

18,288
2,212
16,076
2,824
2,047

18,384
2,428
15,956
3,053
2,214

18,444
2,649
15,795
3,309
2,444

18,593
2,892
15,701
3,536
2,675

18,907
3,169
15,739
3,691
2,858

19,327
3,472
15,855
3,803
3,009

19,842
3,801
16,042
3,878
3,138

20,421
4,150
16,271
3,920
3,246

21,037
4,515
16,522
3,938
3,342

65.67
427.56
39.52
64.97
199.09

Households by type of dwelling

Apartment (000)
2,505
Other (000)
315

2,341
682

2,199
1,290

2,233
1,363

2,270
1,442

2,313
1,527

2,360
1,616

2,409
1,710

2,460
1,809

2,512
1,912

2,563
2,017

2.30
539.53

31,217
14,211
4,585
5,291
7,130

76,808
41,884
15,095
8,508
11,321

275,788
157,930
64,445
16,184
37,228

340,002
199,508
76,092
18,717
45,685

421,942
246,917
95,119
23,614
56,291

507,415
297,540
115,503
27,028
67,343

568,838
334,217
129,878
29,469
75,275

647,545
380,133
149,791
32,638
84,983

727,601
427,501
169,500
35,548
95,051

751,366
442,306
173,952
37,193
97,915

795,916
466,996
180,154
43,997
104,769

2,449.59
3,186.25
3,828.88
731.54
1,369.34

40.4
0.5
6.6
1.5
0.4
57.8
23.6
4.3
4.5
20.4

68.0
1.8
9.4
5.7
1.9
62.4
34.0
4.5
7.9
32.8

87.0
4.8
13.1
16.6
15.2
71.2
45.3
4.9
17.7
58.4

88.9
5.3
13.6
18.6
16.6
73.1
46.0
4.9
19.7
60.5

90.4
5.8
14.1
20.6
18.0
75.5
47.9
4.9
21.8
61.7

91.8
6.3
14.5
22.3
19.6
79.0
48.8
5.0
24.0
62.7

93.0
6.9
14.9
23.9
20.6
80.6
48.3
5.0
26.2
63.8

93.9
7.5
15.2
25.4
22.1
82.1
53.0
5.1
28.4
64.8

94.6
8.1
15.5
26.8
25.6
83.5
58.5
5.1
31.0
65.8

95.3
8.6
15.8
28.2
28.0
84.9
62.6
5.2
33.5
66.7

95.9
9.2
16.0
29.5
30.0
86.2
65.3
5.2
35.9
67.6

137.28
1,623.29
143.84
1,886.86
7,586.26
48.97
176.74
23.35
692.49
230.57

23,610
15,237
5,777
1,260
1,070
213
53

24,765
16,040
6,101
1,265
1,090
216
54

25,495
16,351
6,485
1,274
1,111
220
55

25,839
16,528
6,620
1,282
1,130
224
55

26,366
16,875
6,766
1,288
1,152
228
56

26,884
17,228
6,901
1,295
1,171
233
57

27,339
17,532
7,036
1,299
1,179
236
57

27,841
17,859
7,176
1,309
1,199
241
57

28,432
18,239
7,353
1,319
1,217
246
58

1990

Household running costs

Household running costs (Mx$ million)
Electricity (Mx$ million)
Gas (Mx$ million)
Solid Fuels (Mx$ million)
Liquid Fuels (Mx$ million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

438

Euromonitor International 2011

Section 3 Country snapshots Mexico

Income

Table: 3.695

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (Mx$
per capita)
7,381.90
15,437.63
Gross income (annual, constant) (Mx$
per capita)
48,400.68
49,239.20
Disposable income (annual, current)
(Mx$ per capita)
6,527.67
14,075.12
Disposable income (annual, constant)
(Mx$ per capita)
42,799.77
44,893.42

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

51,523.95

55,839.09

61,008.07

70,943.01

78,363.20

83,105.53

87,409.30

87,843.43

94,317.37

1,177.68

67,452.13

70,671.84

74,483.53

84,048.92

90,389.33

93,006.56

93,846.90

90,480.24

94,317.37

94.87

47,398.36

51,178.44

55,870.63

63,909.92

70,568.54

74,653.53

75,868.83

76,245.64

82,177.60

1,158.91

62,051.16

64,773.16

68,211.34

75,716.54

81,398.44

83,547.60

81,456.49

78,534.32

82,177.60

92.00

Gross income (annual, current) by age

Aged 15-19 (MX$)
7,081
Aged 20-24 (MX$)
11,393
Aged 25-29 (MX$)
14,093
Aged 30-34 (MX$)
15,216
Aged 35-39 (MX$)
15,645
Aged 40-44 (MX$)
15,570
Aged 45-49 (MX$)
14,863
Aged 50-54 (MX$)
13,461
Aged 55-59 (MX$)
11,730
Aged 60-64 (MX$)
10,511
Aged 65+ (MX$)
8,849

14,940
23,011
27,913
29,948
30,662
30,373
28,792
25,809
22,224
19,765
16,508

56,941
74,084
84,050
88,468
90,122
89,232
85,129
77,645
68,787
62,680
54,058

63,477
80,087
89,797
94,241
95,952
95,020
90,750
83,037
73,922
67,596
58,537

72,634
89,118
98,378
102,236
103,290
101,584
96,387
87,652
77,614
70,814
61,144

84,509
102,336
112,493
116,678
117,688
115,889
110,823
102,512
92,801
85,591
74,692

96,589
114,765
124,503
128,004
128,385
125,875
119,736
109,907
98,587
90,470
78,462

104,854
122,540
131,494
134,295
134,226
131,404
124,848
114,402
102,422
93,996
81,668

108,869
126,545
135,506
138,514
138,956
136,955
131,376
121,881
110,585
102,335
90,001

108,862
125,837
134,328
137,136
137,668
136,121
131,345
122,865
112,460
104,485
92,281

118,571
135,848
143,911
146,145
146,308
144,414
138,932
129,214
117,445
108,823
95,952

1,574.43
1,092.43
921.14
860.46
835.17
827.53
834.75
859.92
901.27
935.29
984.34

Gross income (annual, constant) by age

Aged 15-19 (MX$)
60,267
Aged 20-24 (MX$)
96,959
Aged 25-29 (MX$)
119,944
Aged 30-34 (MX$)
129,501
Aged 35-39 (MX$)
133,151
Aged 40-44 (MX$)
132,511
Aged 45-49 (MX$)
126,496
Aged 50-54 (MX$)
114,563
Aged 55-59 (MX$)
99,827
Aged 60-64 (MX$)
89,459
Aged 65+ (MX$)
75,311

56,626
87,214
105,794
113,508
116,216
115,119
109,126
97,820
84,231
74,914
62,568

80,519
104,760
118,852
125,100
127,438
126,180
120,378
109,796
97,269
88,633
76,441

85,850
108,314
121,447
127,457
129,771
128,510
122,736
112,305
99,976
91,421
79,169

93,839
115,135
127,099
132,082
133,444
131,240
124,527
113,241
100,272
91,487
78,994

104,986
127,131
139,750
144,949
146,204
143,968
137,675
127,350
115,286
106,329
92,789

115,792
137,581
149,255
153,452
153,909
150,900
143,541
131,758
118,187
108,457
94,061

120,902
141,296
151,620
154,850
154,770
151,516
143,956
131,912
118,098
108,383
94,168

119,420
138,810
148,640
151,939
152,424
150,229
144,109
133,694
121,303
112,254
98,724

113,388
131,069
139,913
142,838
143,392
141,780
136,806
127,973
117,136
108,829
96,118

118,571
135,848
143,911
146,145
146,308
144,414
138,932
129,214
117,445
108,823
95,952

96.74
40.11
19.98
12.85
9.88
8.98
9.83
12.79
17.65
21.64
27.41

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.696

1990
Consumer expenditure by category
Consumer expenditure by category
(Mx$ million)
511,643
Food and non-alcoholic beverages
(Mx$ million)
134,939
Alcoholic beverages and tobacco (Mx$
million)
14,270
Clothing and footwear (Mx$ million)
33,627
Housing (Mx$ million)
94,878
Household goods and services (Mx$
million)
29,920
Health goods and medical services
(Mx$ million)
19,638
Transport (Mx$ million)
66,307
Communications (Mx$ million)
11,488
Leisure and recreation (Mx$ million)
29,807
Education (Mx$ million)
9,300
Hotels and catering (Mx$ million)
26,160
Miscellaneous goods and services
(Mx$ million)
41,309

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,248,117

4,318,424

5,032,749

5,669,609

6,136,020

6,701,522

7,304,556

7,843,676

7,812,248

8,495,731

1,560.48

292,630

996,684

1,170,761

1,339,448

1,425,388

1,520,179

1,687,608

1,800,801

1,746,603

1,929,156

1,329.65

32,933
58,065
281,978

100,208
152,248
897,669

112,861
167,627
1,065,593

125,344
178,186
1,216,285

135,632
178,658
1,368,726

156,148
188,794
1,500,987

167,066
191,373
1,634,210

181,059
194,104
1,774,865

185,071
183,724
1,818,074

196,640
189,384
1,943,865

1,278.03
463.19
1,948.80

64,953

213,955

238,529

269,594

293,456

326,556

345,829

370,903

365,438

400,277

1,237.82

54,078
157,585
39,444
63,679
33,773
66,738

188,969
693,668
141,335
220,183
128,782
228,279

225,505
803,394
168,506
247,986
154,385
254,907

259,761
891,278
204,171
275,735
168,319
277,204

273,553
950,869
234,995
296,220
180,804
288,916

294,633
1,060,743
276,302
323,647
193,179
303,923

323,793
1,134,235
319,379
356,311
206,863
321,876

344,447
1,213,754
359,754
382,926
219,149
335,113

351,430
1,197,771
374,490
372,188
214,818
324,094

373,287
1,332,825
424,325
415,223
231,164
344,353

1,800.85
1,910.09
3,593.61
1,293.03
2,385.77
1,216.31

102,259

356,444

422,695

464,283

508,802

556,431

616,012

666,800

678,547

715,231

1,631.42

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.697

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

30,733
21,711
9,022
499
616

34,202
23,731
10,471
2,107
3,343

40,903
27,523
13,380
1,824
3,483

41,088
27,680
13,409
1,834
3,506

42,308
28,105
14,202
2,169
4,045

42,419
27,706
14,713
2,169
4,241

43,735
28,434
15,301
2,290
4,500

44,351
28,638
15,713
2,380
4,721

45,049
28,870
16,178
2,443
4,914

45,400
28,933
16,468
2,454
4,920

46,372
29,434
16,937
2,441
4,946

50.89
35.57
87.74
389.45
702.29

715
392
322

2,519
1,531
988

1,256
747
509

1,449
860
588

1,724
965
759

1,583
1,011
572

1,631
994
637

1,871
1,133
738

2,120
1,320
800

2,644
1,671
973

2,734
1,729
1,005

282.50
340.68
211.70

2.3

6.9

3.0

3.4

3.9

3.6

3.6

4.0

4.5

5.5

5.6

144.96

1.8

6.1

2.6

3.0

3.3

3.5

3.4

3.8

4.4

5.5

5.5

212.57

3.5

8.6

3.7

4.2

5.1

3.7

4.0

4.5

4.7

5.6

5.6

62.33

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

439

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.698

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,657
14,379
3,676

3,093
14,574
4,036

3,432
14,843
5,385

3,636
14,857
5,660

3,743
14,781
5,780

4,098
14,700
5,894

4,463
14,595
5,979

4,750
14,631
6,055

4,749
14,473
6,104

4,821
14,449
6,141

4,892
14,457
6,172

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

% change
1990-2010
84.13
0.54
67.93

1,275
713
562

1,421
753
668

2,147
1,088
1,059

2,237
1,126
1,110

2,323
1,162
1,161

2,385
1,186
1,198

2,447
1,217
1,230

2,529
1,257
1,272

2,623
1,305
1,319

2,689
1,335
1,354

2,761
1,370
1,391

116.50
92.23
147.26

0.2

0.2

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

-60.00

323,600
55,235
9,533

320,727
53,609
4,578

324,013
52,307
12,008

357,931
42,817
14,768

389,575
55,564
14,973

398,017
56,385
16,075

396,281
55,784
15,962

404,681
57,823
16,260

411,266
58,774
16,597

140,783
31,679

133,263
35,526

135,204
34,949

158,803
40,180

166,134
42,529

171,418
41,433

168,313
41,057

171,116
41,577

173,751
41,989

44,830
7,018
29,056
5,018

51,429
6,893
33,937
1,492

47,197
7,426
27,664
7,252

51,314
7,332
30,196
8,857

55,864
8,126
35,025
9,735

56,682
8,060
35,147
9,954

56,353
7,604
37,685
10,442

57,501
7,712
38,918
10,728

58,383
7,764
39,809
10,965

448

3,664

1,625

2,863

3,081

3,046

3,234

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.699

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (Mx$
million)
125,571
262,130
Bread and cereals (Mx$ million)
22,964
48,807
Meat (Mx$ million)
33,219
69,106
Fish and seafood (Mx$ million)
3,441
7,237
Milk, cheese and eggs (Mx$ million)
25,237
51,547
Oils and fats (Mx$ million)
3,763
7,180
Fruit (Mx$ million)
8,192
16,313
Vegetables (Mx$ million)
17,839
37,657
Sugar and confectionery (Mx$ million)
2,239
4,517
Other foods (Mx$ million)
8,676
19,767

869,580
173,313
232,150
24,547
156,395
15,540
46,997
130,978
13,540
76,121

1,022,916
203,345
264,955
29,069
184,574
17,965
50,899
152,924
15,094
104,091

1,178,333
233,633
295,844
33,707
213,310
20,332
53,581
174,835
16,427
136,663

1,251,172
249,105
314,477
35,939
222,348
20,383
60,251
187,124
18,209
143,336

1,336,723
267,239
336,348
38,554
233,121
20,489
67,958
201,502
20,273
151,240

1,491,073
298,673
371,415
43,223
256,959
21,716
76,356
225,403
22,823
174,504

1,592,997
319,989
395,928
46,346
270,677
22,010
84,114
242,047
24,988
186,898

1,543,004
310,118
383,284
44,894
261,778
21,076
81,330
234,574
24,158
181,790

1,700,625
342,774
422,504
49,518
288,279
22,729
89,398
258,955
26,704
199,765

1,254.31
1,392.65
1,171.86
1,339.10
1,042.27
504.08
991.22
1,351.63
1,092.79
2,202.37

10,028.63
1,993.59
2,597.61
284.99

11,439.92
2,268.24
2,872.22
327.25

12,036.65
2,396.46
3,025.36
345.74

12,745.96
2,548.18
3,207.15
367.63

14,094.55
2,823.24
3,510.85
408.57

14,931.86
2,999.40
3,711.21
434.42

14,315.28
2,877.13
3,555.93
416.51

15,602.51
3,144.80
3,876.30
454.30

943.36
1,049.93
879.84
1,008.68

1,809.56
176.13
499.01
1,499.26

2,070.93
197.40
520.20
1,697.40

2,139.06
196.10
579.63
1,800.19

2,222.86
195.37
648.00
1,921.36

2,428.94
205.28
721.77
2,130.65

2,537.17
206.31
788.44
2,268.81

2,428.65
195.53
754.55
2,176.27

2,644.84
208.53
820.19
2,375.80

780.00
365.38
740.68
1,018.33

147.98
1,020.50

159.48
1,326.80

175.17
1,378.93

193.31
1,442.10

215.74
1,649.52

234.22
1,751.87

224.13
1,686.57

245.00
1,832.76

818.92
1,673.74

Food per capita consumer expenditure by category

Food consumer expenditure (Mx$ per
capita)
1,495.41
2,857.80
8,617.44
Bread and cereals (Mx$ per capita)
273.48
532.10
1,717.51
Meat (Mx$ per capita)
395.61
753.41
2,300.58
Fish and seafood (Mx$ per capita)
40.98
78.90
243.26
Milk, cheese and eggs (Mx$ per
capita)
300.55
561.98
1,549.85
Oils and fats (Mx$ per capita)
44.81
78.28
154.00
Fruit (Mx$ per capita)
97.56
177.85
465.74
Vegetables (Mx$ per capita)
212.44
410.54
1,297.97
Sugar and confectionery (Mx$ per
capita)
26.66
49.25
134.18
Other foods (Mx$ per capita)
103.33
215.50
754.35
Catering consumer expenditure
Catering consumer expenditure (Mx$
million)
17,054
Catering consumer expenditure (Mx$
per capita)
203.10

40,364

131,871

146,521

156,039

163,256

170,095

177,283

183,445

185,092

212,185

1,144.19

440.06

1,306.83

1,436.48

1,514.92

1,570.57

1,621.90

1,675.78

1,719.51

1,717.19

1,946.71

858.52

Source: National statistical offices/OECD/Eurostat/Euromonitor International

440

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Section 3 Country snapshots Mexico

Drinking

Table: 3.700

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Mx$ million)
11,783
24,526
76,742
Beer (Mx$ million)
8,063
17,414
58,535
Spirits (Mx$ million)
2,947
5,616
13,881
Wine (Mx$ million)
773
1,496
4,326

84,557
64,010
15,358
5,190

94,098
70,914
17,978
5,206

101,212
73,597
21,816
5,799

119,012
87,273
24,977
6,763

127,100
95,702
24,430
6,967

138,252
104,074
26,618
7,559

140,514
105,677
27,173
7,663

151,746
114,211
29,252
8,282

1,187.79
1,316.46
892.54
971.33

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Mx$ per capita)
140.33
267.39
760.50
828.99
Beer (Mx$ per capita)
96.02
189.85
580.08
627.55
Spirits (Mx$ per capita)
35.10
61.23
137.56
150.56
Wine (Mx$ per capita)
9.21
16.31
42.87
50.88

913.55
688.47
174.54
50.54

973.69
708.03
209.87
55.79

1,134.81
832.17
238.16
64.49

1,201.42
904.63
230.93
65.86

1,295.89
975.53
249.50
70.86

1,303.62
980.42
252.10
71.10

1,392.20
1,047.84
268.38
75.98

892.11
991.23
664.65
725.35

147,845
21,225

161,115
21,954

174,217
23,353

183,456
24,185

196,536
25,065

207,804
25,998

203,599
25,378

228,531
28,396

2,339.38
1,865.82

126,621

139,161

150,863

159,270

171,471

181,806

178,221

200,135

2,425.70

1,676.02

1,749.29

1,857.78

1,947.84

1,888.90

2,096.67

1,779.29

224.67

230.61

236.93

243.69

235.44

260.52

1,414.46

1,451.35

1,518.68

1,620.85

1,704.15

1,653.46

1,836.15

1,845.80

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Mx$ million)
9,368
30,500
127,104
Coffee, tea and cocoa (Mx$ million)
1,444
4,640
19,174
Mineral waters, soft drinks, fruit
and vegetable juices (Mx$ million)
7,924
25,860
107,930

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Mx$ per capita)
111.57
332.52
1,259.58
1,449.47
1,564.20
Coffee, tea and cocoa (Mx$ per
capita)
17.20
50.59
190.02
208.09
213.14
Mineral waters, soft drinks, fruit
and vegetable juices (Mx$ per capita) 94.37
281.93
1,069.57
1,241.38
1,351.05
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.701

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Mx$
million)
2,486
Tobacco consumer expenditure (Mx$
per capita)
29.61

8,407

23,466

28,304

31,246

34,419

37,135

39,966

42,808

44,558

44,895

1,705.72

91.65

232.55

277.49

303.36

331.12

354.09

377.78

401.25

413.39

411.89

1,291.13

19.9
29.7
10.6

20.2
29.7
11.1

20.4
30.0
11.3

21.3
30.3
12.8

21.8
30.8
13.3

21.7
30.3
13.7

21.4
29.9
13.4

18.6
27.8
9.9

18.4
27.5
9.8

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.702

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Mx$ million)
10,223
Personal care consumer expenditure
(Mx$ per capita)
121.74

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

22,496

81,226

92,823

104,380

111,431

122,241

133,021

142,343

145,730

153,291

1,399.55

245.25

804.94

910.03

1,013.38

1,072.00

1,165.60

1,257.40

1,334.24

1,352.01

1,406.38

1,055.25

66,288
8,323
10,819
13,872
5,214
11,057

70,467
8,659
11,292
14,370
5,482
12,183

75,009
9,295
11,541
15,527
5,946
13,152

79,200
9,726
11,995
16,749
6,453
13,734

85,482
10,346
13,447
18,449
7,076
14,690

93,975
11,080
15,024
21,262
8,000
16,160

100,469
11,706
16,487
22,659
9,026
17,598

684.14
84.07
109.63
139.51
53.22
118.28

721.61
89.42
111.03
149.37
57.20
126.53

755.19
92.74
114.37
159.71
61.53
130.96

808.03
97.80
127.11
174.39
66.89
138.86

880.87
103.86
140.83
199.30
74.98
151.48

932.10
108.60
152.96
210.22
83.74
163.26

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (MX$ million)
60,964
Colour cosmetics (MX$ million)
7,554
Fragrances (MX$ million)
10,040
Hair care (MX$ million)
12,908
Mens grooming (MX$ million)
4,709
Skin care (MX$ million)
9,648

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (MX$ per capita)
604.15
649.89
Colour cosmetics (MX$ per capita)
74.86
81.60
Fragrances (MX$ per capita)
99.50
106.07
Hair care (MX$ per capita)
127.92
136.00
Mens grooming (MX$ per capita)
46.67
51.12
Skin care (MX$ per capita)
95.61
108.40
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.703

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Mx$ million)
22,926
40,265
108,386
Clothing materials (Mx$ million)
981
1,193
3,086
Garments (Mx$ million)
20,048
35,958
96,983
Other clothing (Mx$ million)
579
1,004
2,723
Clothing, cleaning, repair and hire
(Mx$ million)
1,318
2,109
5,594
Footwear (Mx$ million)
10,700
17,800
43,862

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

118,336
3,394
105,914
3,110

124,836
3,602
111,789
3,415

123,699
3,603
110,802
3,496

127,469
3,733
114,211
3,682

130,034
3,804
116,549
3,809

130,751
3,839
117,222
3,900

122,574
3,506
109,925
3,725

125,816
4,133
112,869
3,891

448.79
321.13
463.00
571.70

5,918
49,291

6,030
53,350

5,797
54,959

5,844
61,324

5,872
61,339

5,790
63,353

5,315
61,150

5,344
63,568

305.52
494.06

1,211.98
34.97
1,085.31
33.15

1,190.02
34.66
1,065.95
33.63

1,215.45
35.60
1,089.02
35.11

1,229.16
35.96
1,101.70
36.00

1,225.59
35.99
1,098.77
36.56

1,137.18
32.53
1,019.83
34.56

1,154.31
37.92
1,035.53
35.70

322.78
224.44
333.74
417.47

58.54
517.96

55.77
528.72

55.72
584.74

55.51
579.82

54.27
593.84

49.31
567.32

49.03
583.21

212.41
357.66

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Mx$ per capita)
273.03
438.97
1,074.09
1,160.16
Clothing materials (Mx$ per capita)
11.69
13.01
30.59
33.27
Garments (Mx$ per capita)
238.75
392.02
961.09
1,038.38
Other clothing (Mx$ per capita)
6.90
10.95
26.98
30.49
Clothing, cleaning, repair and hire
(Mx$ per capita)
15.69
23.00
55.44
58.02
Footwear (Mx$ per capita)
127.43
194.06
434.67
483.25
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.704

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

137.61

174.46

396.00

396.96

439.94

477.81

514.38

564.13

602.00

633.05

662.71

381.60

40.4

42.1

43.9

44.2

45.2

45.0

45.2

45.4

46.7

47.1

47.6

17.77

59.6

57.9

56.1

55.8

54.8

55.0

54.8

54.6

53.3

52.9

52.4

-12.07

Healthy life expectancy at birth

Total population (years)
71
Males (years)
68
Females (years)
74

72
70
75

74
72
77

75
72
77

75
72
77

75
72
77

75
72
77

75
73
77

75
73
78

75
73
78

75
73
78

6.80
7.98
5.85

21.8

26.1

26.8

28.2

29.1

30.0

30.9

31.2

31.8

32.2

62.90

36.9

38.5

38.7

38.9

39.1

39.5

39.8

40.1

40.5

40.8

15.40

13,984
2,906

15,427
3,020

16,636
3,239

16,905
3,324

18,043
3,442

19,109
3,485

19,385
3,447

19,734
3,504

5,682
2,244
2,389

6,665
2,438
2,534

7,109
2,812
2,656

6,653
3,126
2,934

7,025
3,504
3,118

7,429
4,013
3,202

7,479
4,135
3,321

7,565
4,229
3,417

4,129

4,680

5,872

7,523

7,905

8,368

8,376

9,054

149.77
29.32

160.05
31.16

161.19
31.69

170.55
32.54

179.12
32.66

179.85
31.98

181.05
32.15

64.70
23.67
24.60

68.39
27.05
25.56

63.44
29.81
27.97

66.41
33.12
29.47

69.63
37.61
30.01

69.38
38.36
30.81

69.41
38.80
31.35

45.44

56.49

71.73

74.73

78.43

77.71

83.07

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
19.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
35.3

Consumer health (selected) retail sales by category

Consumer health retail sales (MX$
million)
13,126
Analgesics (MX$ million)
2,832
Cough, Cold and Allergy (Hay Fever)
Remedies (MX$ million)
5,288
Digestive Remedies (MX$ million)
2,063
Medicated Skin Care (MX$ million)
2,230
Vitamins and Dietary Supplements
(MX$ million)
3,689

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (MX$
per capita)
130.07
137.10
Analgesics (MX$ per capita)
28.06
28.49
Cough, Cold and Allergy (Hay Fever)
Remedies (MX$ per capita)
52.40
55.71
Digestive Remedies (MX$ per capita)
20.44
22.00
Medicated Skin Care (MX$ per capita)
22.10
23.42
Vitamins and Dietary Supplements
(MX$ per capita)
36.56
40.48
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.705

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,341
36

2,358
920

2,517
946

2,811
1,078

3,289
1,142

3,921
1,322

4,489
1,493

5,063
1,595

5,519
1,706

5,919
1,825

859.63

63

138

142

149

154

154

158

158

161

Package holidays consumer expenditure

Package holidays consumer
expenditure (Mx$ million)
1,929
3,934
Package holidays consumer
expenditure (Mx$ per capita)
22.97
42.89

12,752

14,208

16,303

17,211

18,932

20,807

22,284

21,828

24,016

1,144.89

126.37

139.30

158.27

165.58

180.52

196.68

208.87

202.51

220.34

859.06

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Mx$ million)
9,106
26,374
96,408
Hotels and other accommodation
consumer expenditure (Mx$ per capita) 108.45
287.54
955.39

108,387

121,165

125,661

133,827

144,593

151,669

147,026

160,507

1,662.60

1,062.62

1,176.34

1,208.89

1,276.08

1,366.79

1,421.66

1,364.04

1,472.58

1,257.90

Satellite TV and Cable TV households

Cable TV households (000)
617
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

442

Euromonitor International 2011

Section 3 Country snapshots Mexico

Consumer Technology

Table: 3.706

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.4

1.0

1.8

2.3

4.1

6.1

9.6

13.7

15.6

9.6

9.7

10.0

10.2

9.8

9.4

9.1

8.9

8.5

5.2

9.4

14.2

18.6

21.9

24.4

26.2

27.7

28.8

CD player and DVD player/recorder households

CD player households (% of
households)
4.7
7.5
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

80.67

Video game console households

Video game console households (% of
households)
4.1

11.0

12.3

12.5

12.6

12.5

12.5

12.5

12.5

12.4

12.4

204.02

Mobile telephone households

Mobile telephone households (% of
households)

2.4

22.3

28.2

35.3

42.0

47.0

55.2

65.9

74.7

81.5

62,503.97

94

12,143

13,308

14,699

18,749

21,282

23,862

25,619

31,020

32,101

0.1

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.707

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

16.4

24.6

35.2

36.6

37.8

39.0

40.2

41.5

42.5

43.8

44.8

319,350

371,381

405,259

428,616

456,720

487,942

513,891

500,214

533,915

2,017.54

1,810

2,154

2,414

2,598

2,794

3,002

3,190

3,131

3,370

4,605.45

269,336

313,800

342,067

360,943

384,399

411,519

433,304

421,966

450,767

2,024.56

35,623

40,718

45,111

48,675

52,172

55,312

58,546

57,053

60,864

2,249.35

12,580

14,709

15,667

16,400

17,355

18,109

18,852

18,063

18,915

1,317.05

3,641.00

3,934.48

4,123.41

4,354.93

4,612.33

4,816.93

4,640.75

4,898.44

1,531.35

21.12

23.43

24.99

26.64

28.38

29.90

29.05

30.92

3,525.07

3,076.48

3,320.98

3,472.38

3,665.33

3,889.93

4,061.55

3,914.81

4,135.59

1,536.76

399.20

437.96

468.27

497.47

522.85

548.77

529.32

558.40

1,709.94

144.20

152.11

157.77

165.49

171.18

176.70

167.58

173.53

991.70

Transport services consumer expenditure

Transport services consumer
expenditure (Mx$ million)
25,214
86,450
Rail travel consumer expenditure
(Mx$ million)
72
369
Buses, coaches and taxis consumer
expenditure (Mx$ million)
21,217
72,143
Air travel consumer expenditure (Mx$
million)
2,591
9,698
Other travel consumer expenditure
(Mx$ million)
1,335
4,240

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Mx$ per capita)
300.27
942.50
3,164.72
Rail travel consumer expenditure
(Mx$ per capita)
0.85
4.03
17.94
Buses, coaches and taxis consumer
expenditure (Mx$ per capita)
252.67
786.52
2,669.09
Air travel consumer expenditure (Mx$
per capita)
30.85
105.73
353.02
Other travel consumer expenditure
(Mx$ per capita)
15.90
46.22
124.67

173.82

Source: Euromonitor International from national statistics

Money

Table: 3.708

1990
Annual savings and savings ratio
Annual savings (Mx$ million)
37,968
Savings ratio (% of disposable
income)
6.9
Consumer lending by category
Consumer lending (total) (MX$
million)
Mortgages/housing share of total
consumer lending (MX$ million)
Consumer credit share of total
consumer lending (MX$ million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

67,459

495,963

226,244

129,101

553,717

743,694

642,761

302,435

456,854

515,469

1,257.63

5.2

10.4

4.3

2.2

8.3

10.0

8.1

3.7

5.6

5.8

-16.92

639,340

724,278

856,565

1,005,080

1,193,364

1,469,373

1,592,742

1,581,910

1,631,845

538,889

589,507

666,218

728,128

832,755

1,031,079

1,111,190

1,169,492

1,240,055

100,451

134,772

190,347

276,952

360,609

438,294

481,552

412,418

391,790

31,162

31,209

32,025

32,724

48,778

50,169

55,030

60,396

66,528

7,148

8,649

10,891

13,811

19,603

24,182

26,490

23,857

25,764

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

443

World Consumer Lifestyles Databook 2011

Montenegro

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.709

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

30
63
42
69
47
83
116
136
33

22
58
42
71
48
84
121
148
36

25
48
36
71
49
86
113
166
36

25
48
35
71
50
87
111
166
35

24
48
34
70
51
89
109
167
34

24
48
33
69
51
90
109
167
34

24
48
32
67
51
90
109
167
35

24
48
32
64
51
90
109
168
36

24
48
32
62
50
90
111
168
37

25
48
32
59
49
89
112
168
39

25
48
32
58
47
87
114
168
40

% change
1990-2010
-16.26
-22.83
-23.29
-17.15
-0.16
4.17
-2.18
23.54
22.35

Source: National statistical offices/Euromonitor International

People

Table: 3.710

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
590
0-14 yrs (000)
155
15-64 yrs (000)
387
65+ yrs (000)
49

600
142
405
53

618
130
419
69

620
127
418
75

622
125
417
80

623
122
416
85

624
121
415
88

626
121
416
89

627
121
416
90

628
121
416
90

629
122
417
91

6.57
-21.59
7.82
86.81

Male population by age at January 1st

Male population by age at January
1st (000)
305
0-14 yrs (000)
83
15-64 yrs (000)
201
65+ yrs (000)
21

308
75
210
23

306
66
210
30

305
65
208
32

304
64
206
35

303
63
204
36

302
62
202
37

301
62
201
38

301
62
201
38

301
62
201
38

301
62
201
38

-1.39
-25.26
-0.17
83.00

Female population by age at January 1st

Female population by age at January
1st (000)
286
292
0-14 yrs (000)
72
67
15-64 yrs (000)
186
195
65+ yrs (000)
28
30

312
64
209
39

315
62
210
43

318
61
211
46

320
59
212
49

322
59
213
50

324
59
214
52

326
59
215
52

327
59
216
52

329
60
216
53

15.07
-17.35
16.46
89.63

Ethnic groups
Montenegrin (000)
Serbian (000)
Bosniac (000)
Albanian (000)
Other (000)

372
49
26
39
106

342
92
32
37
97

278
184
46
32
78

268
198
48
31
75

261
208
50
31
73

255
216
51
30
71

251
222
51
30
70

248
227
52
30
69

245
231
53
30
69

244
234
53
30
68

242
236
54
29
67

-34.82
385.32
109.47
-24.17
-36.09

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

337
11
40
203

342
13
45
200

352
15
53
197

354
16
54
197

355
16
55
196

355
16
56
196

356
16
57
195

357
17
57
195

358
17
57
195

359
17
58
195

359
17
58
195

6.70
53.47
45.70
-3.95

7
1

6
1

5
1

6
1

6
1

6
1

6
1

6
1

-2.98
13.81

25

26

26

26

26

26

26

26

7.41

374
246

378
244

381
242

381
243

379
246

378
249

376
252

374
255

31.99
-16.94

46

46

46

46

47

47

47

47

7.79

136,473
58,212
21,377
15,883
13,719
15,137
12,739
10,918
11,776
10,828

139,188
58,900
21,525
15,881
14,090
15,122
12,958
11,351
11,792
10,979

141,634
59,394
21,675
15,860
14,425
15,091
13,157
11,773
11,817
11,094

142,828
59,346
21,637
15,732
14,629
14,957
13,236
12,112
11,753
11,108

143,680
59,157
21,551
15,596
14,797
14,817
13,283
12,437
11,670
11,095

144,448
58,937
21,453
15,472
14,956
14,689
13,323
12,764
11,584
11,076

145,192
58,712
21,354
15,357
15,112
14,569
13,361
13,093
11,498
11,056

145,733
58,514
21,268
15,257
15,230
14,465
13,386
13,347
11,426
11,036

27.99
6.77
3.44
-6.27
43.75
-7.68
21.68
94.44
-3.07
11.80

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
6
Divorce rates (per 000 population)
1
1
1
First marriage: average age of women
(years)
24
25
25
Urban and rural population, and population density
Urban population (000)
284
320
369
Rural population (000)
307
280
249
Population density (persons per sq
km)
43
44
45
Population of major cities
Podgorica (Number)
Niksic (Number)
Pljevlja (Number)
Bijelo Polje (Number)
Bar (Number)
Cetinje (Number)
Herceg Novi (Number)
Budva (Number)
Berane (Number)
Ulcinj (Number)

113,861
54,804
20,561
16,277
10,595
15,668
11,001
6,864
11,788
9,871

124,441
57,627
21,446
16,307
11,899
15,648
11,887
8,129
12,124
10,470

135,536
58,540
21,466
15,918
13,549
15,184
12,689
10,513
11,846
10,854

Source: Euromonitor International from national statistics/UN

444

Euromonitor International 2011

Section 3 Country snapshots Montenegro

House and Home

Table: 3.711

1990
Household running costs
Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

52.5
1.6
56.4
0.1
0.4
94.5
50.4
76.8
81.4

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

51
38
0
13
0

90
66
0
24
0

92
67
0
25
0

102
72
0
29
0

104
74
0
30
0

138
95
0
43
0

181
118
1
61
1

195
133
0
61
0

191
129
0
61
0

192
129
0
62
0

74.0
5.1
74.4
0.9
1.6
95.8
70.8
82.7
84.7

93.3
12.1
89.5
10.5
10.4
97.1
89.0
88.5
86.6

95.4
13.0
89.6
13.8
13.4
98.1
88.0
89.4
86.5

97.3
13.9
88.7
17.4
16.8
99.3
86.5
90.2
86.3

99.0
14.3
87.2
20.4
18.6
98.9
81.8
90.8
85.8

99.6
14.1
85.0
24.0
19.1
99.3
74.9
93.3
82.9

97.7
17.5
80.3
27.6
19.8
97.6
73.3
88.1
88.4

97.8
17.5
82.9
31.3
25.3
98.1
69.3
87.1
83.7

98.7
19.5
83.4
34.0
28.9
98.5
65.8
85.5
80.0

98.1
20.4
83.6
36.0
32.7
98.8
62.4
85.3
78.3

% change
1990-2010

87.00
1,151.75
48.19
56,667.46
8,185.57
4.50
23.64
11.02
-3.77

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Consumer expenditure

Table: 3.712

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
Food and non-alcoholic beverages
(EUR million)
Alcoholic beverages and tobacco (EUR
million)
Clothing and footwear (EUR million)
Housing (EUR million)
Household goods and services (EUR
million)
Health goods and medical services
(EUR million)
Transport (EUR million)
Communications (EUR million)
Leisure and recreation (EUR million)
Education (EUR million)
Hotels and catering (EUR million)
Miscellaneous goods and services
(EUR million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

649

1,090

1,110

1,210

1,257

1,648

2,141

2,440

2,411

2,426

307

452

453

479

484

637

747

855

829

836

37
48
121

50
73
214

49
73
220

51
78
244

50
81
252

60
119
337

70
150
443

79
157
488

80
151
478

81
152
481

27

48

49

53

56

74

93

116

114

115

15
18
16
13
7
16

31
63
50
30
14
22

32
70
53
31
14
21

36
85
59
36
17
22

40
98
65
38
19
20

46
130
85
45
18
28

72
200
111
71
42
50

62
255
115
81
45
61

62
260
131
79
45
56

62
260
132
79
45
56

23

44

45

50

55

68

92

128

127

128

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.713

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

248
149
100
11
10

196
114
83
9
8

188
110
78
8
8

184
108
75
8
8

179
105
74
8
7

182
102
80
7
8

212
121
91
9
8

219
124
95
11
8

215
122
93
8
5

215
123
92
7
4

84
33
51

69
29
40

74
33
40

76
35
40

77
37
40

77
42
35

51
26
25

44
23
21

51
27
24

52
28
25

25.3

25.9

28.2

29.1

30.3

29.6

19.3

16.8

19.1

19.6

18.3

20.1

23.3

24.6

26.2

29.1

17.7

15.7

18.0

18.4

33.8

32.7

34.1

34.7

35.4

30.2

21.4

18.2

20.5

21.3

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

445

World Consumer Lifestyles Databook 2011

Learning

Table: 3.714

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12
74
32

12
74
32

12
75
32

11
75
32

11
75
32

12
74
31

13
74
31

14
74
30

7
14

7
14

7
14

6
14

School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

10
4
6

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

11
4
7

13
5
8

16
7
9

18
8
10

20
9
11

23
10
12

24
11
13

1,456

1,656

1,867

420

459

366

2,389
330
648

2,812
213
675

2,946
245
697

3,052
280
734

459
179

563
226

603
275

831
118

961
296

1,008
301

1,050
298

136
27
72

115
58
48

120
73
111

129
98
59

241
62
86

257
61
90

273
57
85

163

187

319

176

278

287

275

% change
1990-2010

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.715

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
Bread and cereals (EUR million)
Meat (EUR million)
Fish and seafood (EUR million)
Milk, cheese and eggs (EUR million)
Oils and fats (EUR million)
Fruit (EUR million)
Vegetables (EUR million)
Sugar and confectionery (EUR million)
Other foods (EUR million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

292
54
87
6
71
8
23
23
14
6

429
73
127
12
103
13
32
40
21
9

430
71
127
12
103
13
31
42
21
9

454
74
135
14
108
14
32
46
22
10

458
74
134
14
109
15
32
47
22
10

607
92
177
21
144
21
41
66
32
13

707
106
214
25
162
23
44
82
33
18

811
125
228
28
195
32
55
93
36
19

785
123
221
27
188
31
53
90
35
18

793
124
223
27
190
31
54
90
35
18

693.65
117.81
205.48
18.98

693.01
115.07
204.52
19.98

730.30
118.70
216.78
22.12

734.55
118.16
215.60
22.93

972.15
147.62
282.80
33.42

1,130.38
168.81
342.87
40.39

1,294.57
200.17
363.80
44.95

1,250.51
195.39
352.13
43.22

1,259.71
196.96
354.48
43.40

166.23
20.74
51.06
65.17

165.77
21.35
50.23
67.24

173.15
22.85
51.28
73.68

174.66
24.31
51.11
76.19

230.96
33.30
66.40
105.52

259.06
37.38
69.77
130.43

311.13
51.65
86.96
148.08

299.26
48.93
84.65
142.72

301.60
49.30
85.45
143.67

33.45
14.75

33.97
14.87

35.54
16.20

35.11
16.47

50.54
21.59

53.51
28.16

57.69
30.16

55.15
29.05

55.66
29.19

13

16

16

16

13

23

42

57

49

49

22.24

26.38

25.61

24.93

20.19

36.55

67.50

90.77

77.91

77.83

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
487.37
Bread and cereals (EUR per capita)
89.68
Meat (EUR per capita)
145.52
Fish and seafood (EUR per capita)
10.48
Milk, cheese and eggs (EUR per
capita)
118.47
Oils and fats (EUR per capita)
12.64
Fruit (EUR per capita)
38.83
Vegetables (EUR per capita)
38.92
Sugar and confectionery (EUR per
capita)
23.27
Other foods (EUR per capita)
9.56
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
Catering consumer expenditure (EUR
per capita)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

446

Euromonitor International 2011

Section 3 Country snapshots Montenegro

Drinking

Table: 3.716

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
17
21
Beer (EUR million)
3
5
Spirits (EUR million)
11
12
Wine (EUR million)
3
3

20
5
11
3

19
6
10
3

19
6
10
3

25
9
12
5

33
8
20
5

32
8
19
5

34
9
20
5

34
9
20
5

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
28.79
33.29
32.17
Beer (EUR per capita)
5.82
8.44
8.83
Spirits (EUR per capita)
18.20
19.28
17.79
Wine (EUR per capita)
4.77
5.57
5.55

30.96
9.12
16.60
5.24

29.76
9.08
15.31
5.37

39.86
13.70
18.91
7.25

52.56
12.21
31.85
8.50

50.71
13.21
29.94
7.55

53.45
14.08
31.42
7.95

54.01
14.22
31.76
8.03

24
9

25
10

26
10

30
14

40
16

43
17

43
18

44
18

15

16

16

17

24

26

26

26

40.45

41.38

48.55

64.15

68.70

68.97

69.56

15.41

16.28

21.66

25.13

27.35

28.28

28.58

25.03

25.10

26.89

39.03

41.35

40.69

40.99

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
15
23
Coffee, tea and cocoa (EUR million)
4
9
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
10
14

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
24.16
37.20
38.11
Coffee, tea and cocoa (EUR per
capita)
6.93
14.08
14.01
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita)
17.23
23.13
24.10

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.717

1990
Tobacco consumer expenditure
Tobacco consumer expenditure (EUR
million)
Tobacco consumer expenditure (EUR
per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

20

30

29

31

31

36

37

47

46

47

33.20

48.35

47.00

50.47

50.32

57.05

59.19

75.71

73.40

74.03

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.718

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
Personal care consumer expenditure
(EUR per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

16

31

32

36

39

49

66

93

92

92

26.69

49.82

51.34

57.10

62.94

79.20

105.98

147.66

146.38

146.56

16
2
2
3
1
3

18
2
2
3
1
3

18
2
2
3
1
3

20
2
2
4
2
3

22
3
2
4
2
4

23
3
2
4
2
4

25
3
3
5
2
4

28.47
3.42
2.95
5.15
2.01
5.25

28.80
3.47
2.95
5.37
2.21
5.07

31.66
3.82
3.27
5.80
2.63
5.38

35.92
4.28
3.70
6.69
3.08
6.02

37.30
4.42
3.87
6.90
3.21
6.39

39.94
4.70
4.07
7.30
3.42
6.87

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (US$ million)
11
Colour cosmetics (US$ million)
1
Fragrances (US$ million)
1
Hair care (US$ million)
2
Mens grooming (US$ million)
1
Skin care (US$ million)
2

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (US$ per capita)
18.52
25.16
Colour cosmetics (US$ per capita)
2.22
2.94
Fragrances (US$ per capita)
1.79
2.53
Hair care (US$ per capita)
3.06
4.43
Mens grooming (US$ per capita)
1.05
1.57
Skin care (US$ per capita)
3.95
5.08

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

447

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.719

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

43
1
42
0

46
1
45
0

48
1
46
0

70
1
69
0

88
1
86
0

91
1
90
1

88
1
87
1

89
1
87
1

0
29

0
31

0
33

0
49

0
62

1
65

0
63

0
63

74.34
0.94
72.26
0.69

76.60
0.92
74.54
0.69

112.51
1.18
110.19
0.66

140.24
0.89
138.27
0.69

145.91
1.10
142.98
0.95

140.79
1.04
138.30
0.82

141.52
1.04
139.03
0.82

0.45
50.53

0.46
52.60

0.48
78.10

0.39
98.80

0.88
103.85

0.63
99.74

0.63
100.19

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
29
44
Clothing materials (EUR million)
0
1
Garments (EUR million)
28
42
Other clothing (EUR million)
0
0
Clothing, cleaning, repair and hire
(EUR million)
0
0
Footwear (EUR million)
18
29

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
48.60
70.98
70.04
Clothing materials (EUR per capita)
0.76
1.02
0.96
Garments (EUR per capita)
46.89
68.71
67.91
Other clothing (EUR per capita)
0.58
0.76
0.71
Clothing, cleaning, repair and hire
(EUR per capita)
0.37
0.49
0.46
Footwear (EUR per capita)
30.79
47.30
47.11

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.720

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
75
Males (years)
73
Females (years)
78

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

158.00

188.00

276.31

327.12

345.59

402.75

550.09

735.00

864.80

980.32

57.0

57.6

64.3

63.4

65.1

60.2

57.2

60.3

59.6

58.4

43.0

42.4

35.7

36.6

34.9

39.8

42.8

39.7

40.4

41.6

76
73
79

74
72
77

74
72
77

74
72
77

74
72
77

74
72
76

74
72
76

74
72
77

74
72
77

75
72
77

3
1

4
1

5
1

5
2

5
2

6
2

6
2

7
2

7
2

1
1
0

1
1
0

1
1
0

1
1
0

1
2
0

1
2
0

1
2
1

1
2
1

1
2
1

6.53
2.16

7.32
2.38

7.57
2.44

8.48
2.66

9.44
2.91

9.90
3.06

10.96
3.33

11.65
3.39

1.19
1.83
0.60

1.36
2.11
0.65

1.39
2.24
0.65

1.63
2.57
0.70

1.76
3.00
0.77

1.83
3.16
0.82

2.10
3.41
0.94

2.26
3.70
1.02

2.01

2.31

2.43

2.70

3.17

3.34

3.67

4.12

Consumer health (selected) retail sales by category

Consumer health retail sales (US$
million)
Analgesics (US$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ million)
Digestive Remedies (US$ million)
Medicated Skin Care (US$ million)
Vitamins and Dietary Supplements
(US$ million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (US$
per capita)
5.01
Analgesics (US$ per capita)
1.72
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ per capita)
0.86
Digestive Remedies (US$ per capita)
1.37
Medicated Skin Care (US$ per capita)
0.48
Vitamins and Dietary Supplements
(US$ per capita)
1.55

% change
1990-2010

-1.20
-0.57
-1.87

Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.721

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5
10

38
31

41
33

44
35

48
36

52
36

55
37

57
54

60
59

63
63

0.74

2.50

2.81

3.78

4.17

2.56

2.47

7.42

6.94

6.90

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
3
5
Hotels and other accommodation
consumer expenditure (EUR per capita)
4.22
8.56

8.95

10.22

11.12

8.92

11.67

6.38

10.63

10.97

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (EUR million)
Package holidays consumer
expenditure (EUR per capita)

% change
1990-2010
16,241.48
56,506.23

Source: Euromonitor International from Council of Europe

448

Euromonitor International 2011

Section 3 Country snapshots Montenegro

Consumer Technology

Table: 3.722

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.2

1.0

4.2

4.7

7.7

11.8

17.9

22.9

2.0

3.2

6.6

11.0

17.4

23.1

28.6

33.4

37.0

63.0

77.3

84.4

85.5

85.7

87.0

89.0

92.2

94.5

121

160

180

200

230

255

280

311

CD player and DVD player/recorder households

DVD player/recorder households (% of
households)
0.0
Mobile telephone households
Mobile telephone households (% of
households)

2.1

12.1

Internet users
Internet users (000)

% change
1990-2010

4,415.52

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.723

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

31.7

43.2

55.5

55.9

55.8

54.8

51.6

49.0

55.3

50.0

50.6

16

16

18

17

19

52

81

87

87

10

12

12

15

43

68

74

75

25.25

25.37

28.97

27.34

30.57

83.86

129.20

138.22

138.37

1.96

1.91

2.10

1.92

1.87

4.52

7.37

7.70

7.79

15.21

15.96

19.00

18.64

24.10

68.58

108.22

117.94

119.67

7.76

7.16

7.49

6.43

4.02

9.83

12.32

11.52

9.96

0.32

0.34

0.38

0.35

0.59

0.93

1.29

1.06

0.95

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
Rail travel consumer expenditure
(EUR million)
Buses, coaches and taxis consumer
expenditure (EUR million)
Air travel consumer expenditure (EUR
million)
Other travel consumer expenditure
(EUR million)

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
10.11
Rail travel consumer expenditure
(EUR per capita)
0.83
Buses, coaches and taxis consumer
expenditure (EUR per capita)
5.61
Air travel consumer expenditure (EUR
per capita)
3.55
Other travel consumer expenditure
(EUR per capita)
0.12

% change
1990-2010
59.56

Source: Euromonitor International from national statistics

Money

Table: 3.724

1990

1995

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

2002

2003

2004

2005

2006

2007

2008

2009

2010

19

30

46

76

137

246

206

198

11

19

17

17

19

30

45

70

126

227

189

181

42

64

119

180

264

348

433

473

482

% change
1990-2010

Source: National statistical offices/Euromonitor International

www.euromonitor.com

449

World Consumer Lifestyles Databook 2011

Morocco

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.725

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,049
4,158
2,508
3,859
2,468
4,161
4,343
3,352
1,544

1,963
4,042
2,744
4,272
2,725
4,626
4,871
3,923
1,775

1,797
3,734
2,624
4,679
3,138
5,280
5,464
5,215
2,158

1,782
3,688
2,596
4,663
3,189
5,381
5,561
5,414
2,197

1,776
3,646
2,568
4,637
3,227
5,477
5,667
5,612
2,237

1,780
3,608
2,538
4,605
3,251
5,561
5,784
5,809
2,280

1,796
3,576
2,506
4,571
3,260
5,632
5,911
6,003
2,329

1,822
3,552
2,474
4,535
3,258
5,686
6,050
6,192
2,387

1,856
3,538
2,442
4,496
3,246
5,721
6,198
6,378
2,453

1,889
3,537
2,412
4,453
3,229
5,737
6,353
6,561
2,527

1,916
3,552
2,385
4,406
3,207
5,735
6,512
6,745
2,608

% change
1990-2010
-6.46
-14.58
-4.89
14.18
29.99
37.83
49.95
101.26
68.86

Source: National statistical offices/Euromonitor International

People

Table: 3.726

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
24,808
0-14 yrs (000)
9,876
15-64 yrs (000)
13,978
65+ yrs (000)
954

26,951
10,064
15,725
1,161

29,495
9,497
18,544
1,455

29,821
9,397
18,921
1,502

30,152
9,307
19,298
1,547

30,495
9,230
19,679
1,586

30,853
9,170
20,063
1,621

31,224
9,126
20,446
1,652

31,606
9,099
20,823
1,683

31,993
9,086
21,191
1,715

32,381
9,085
21,546
1,750

30.53
-8.01
54.15
83.49

Male population by age at January 1st

Male population by age at January
1st (000)
12,371
0-14 yrs (000)
5,026
15-64 yrs (000)
6,866
65+ yrs (000)
480

13,397
5,117
7,718
562

14,557
4,827
9,047
683

14,702
4,776
9,226
700

14,851
4,730
9,406
715

15,008
4,691
9,588
729

15,174
4,661
9,773
741

15,348
4,639
9,957
752

15,528
4,626
10,140
763

15,712
4,620
10,318
775

15,897
4,619
10,489
789

28.50
-8.08
52.77
64.45

Female population by age at January 1st

Female population by age at January
1st (000)
12,436
13,553
0-14 yrs (000)
4,850
4,947
15-64 yrs (000)
7,112
8,007
65+ yrs (000)
474
600

14,939
4,670
9,497
772

15,119
4,621
9,695
803

15,300
4,577
9,892
832

15,487
4,539
10,091
857

15,679
4,509
10,290
880

15,876
4,487
10,488
901

16,077
4,473
10,683
920

16,280
4,467
10,874
940

16,484
4,465
11,058
961

32.55
-7.94
55.48
102.77

Ethnic groups
Moroccans (000)
Other (000)

24,694
114

26,851
99

29,431
64

29,763
58

30,100
52

30,448
47

30,810
43

31,185
39

31,569
37

31,958
34

32,349
33

31.00
-71.35

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

8,299
338
870
15,300

8,996
355
939
16,661

10,404
401
1,108
17,582

10,681
409
1,137
17,594

10,984
417
1,167
17,584

11,275
425
1,197
17,598

11,574
433
1,227
17,618

11,882
442
1,258
17,642

12,191
451
1,289
17,675

12,502
460
1,321
17,709

12,816
469
1,353
17,744

54.41
38.58
55.50
15.97

Marriage and divorce rates, and age at first marriage

First marriage: average age of men
(years)
29
30
32
First marriage: average age of women
(years) (a)
24
26
28

32

32

32

32

33

33

33

33

13.11

28

28

28

28

28

28

28

28

14.94

16,198
13,623

16,476
13,676

16,763
13,732

17,064
13,789

17,377
13,848

17,701
13,905

18,034
13,958

18,374
14,007

53.06
9.41

67

68

68

69

70

71

72

73

30.53

2,897,420
1,596,781
934,847
809,112
662,838
656,985
526,018
395,759
353,343
315,826

2,933,681
1,622,862
946,817
823,157
678,591
669,681
536,228
400,740
359,142
320,536

2,971,054
1,649,758
959,482
837,603
694,598
682,788
546,613
405,918
365,133
325,389

3,010,857
1,677,972
972,797
852,729
711,236
696,426
557,486
411,409
371,411
330,506

3,052,745
1,707,400
986,771
868,481
728,443
710,583
568,784
417,183
377,958
335,857

3,096,464
1,737,935
1,001,400
884,801
746,143
725,230
580,446
423,216
384,752
341,421

3,141,594
1,769,305
1,016,457
901,554
764,258
740,238
592,411
429,438
391,730
347,145

3,187,741
1,801,311
1,031,850
918,640
782,696
755,532
604,603
435,800
398,849
352,989

30.42
49.38
48.55
52.64
73.16
68.94
51.65
35.60
51.61
41.40

Urban and rural population, and population density

Urban population (000)
12,005
13,931
15,925
Rural population (000)
12,803
13,019
13,571
Population density (persons per sq
km)
56
60
66
Population of major cities
Casablanca (Number)
2,444,157
Rabat (Number)
1,205,820
Fez (Number)
694,610
Marrakech (Number)
601,827
Agadir (Number)
451,998
Tangiers (Number)
447,206
Meknes (Number)
398,691
Oujda (Number)
321,388
Kenitra (Number)
263,076
Tetouan (Number)
249,634

2,635,081
1,385,963
821,046
696,280
541,385
547,879
450,627
356,094
305,465
279,228

2,862,130
1,571,191
922,943
795,342
647,440
644,470
516,070
390,878
347,645
311,220

Source: Euromonitor International from national statistics/UN

Notes: (a) Mean age does not include those marrying for the first time who are aged 15-19 years

450

Euromonitor International 2011

Section 3 Country snapshots Morocco

House and Home

Table: 3.727

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,824
4,464
Over US$5,000 (000)
1,368
2,055
Over US$15,000 (000)
155
242
Over US$35,000 (000)
48
56
Over US$55,000 (000)
27
32

5,276
2,057
249
73
42

5,450
2,761
409
130
75

5,594
3,208
486
123
70

5,722
3,365
515
120
69

5,858
3,615
596
149
85

6,004
4,053
746
174
98

6,156
4,689
1,045
202
108

6,294
4,823
1,088
210
110

6,434
4,932
1,117
221
118

68.23
260.52
619.75
359.91
331.82

Households by number of persons

1 person (000)
236
2 persons (000)
321
3 persons (000)
454
4 persons (000)
537
5 persons (000)
572
6+ persons (000)
1,849

266
378
542
665
691
2,025

322
485
662
846
855
2,255

328
499
680
873
880
2,284

334
513
698
900
905
2,314

343
530
715
926
928
2,347

353
549
732
951
951
2,381

365
571
748
976
973
2,418

378
595
764
999
994
2,457

392
621
779
1,021
1,014
2,497

408
649
793
1,043
1,034
2,538

72.93
102.05
74.67
94.18
80.66
37.26

2,663

3,078

4,050

4,180

4,309

900
589

929
447

927
437

923
434

4,571
83
4,488
912
436

4,707
92
4,614
905
440

4,844
104
4,741
898
445

4,985
117
4,868
889
451

5,127
131
4,996
880
457

92.54

842
464

4,439
75
4,363
917
434

3,721
1,683
791
423
824

4,910
2,436
1,303
259
913

5,885
2,962
1,562
267
1,094

6,272
3,136
1,707
269
1,159

6,698
3,318
1,864
290
1,227

7,011
3,479
1,940
305
1,287

7,708
3,829
2,145
333
1,402

8,178
4,056
2,288
351
1,483

9,190
4,555
2,579
393
1,663

9,637
4,770
2,714
409
1,743

10,162
5,023
2,879
427
1,832

173.09
198.43
264.13
0.98
122.34

Household durable ownership

Colour TV Set (% of households)
5.5
Dishwasher (% of households)
0.0
Freezer (% of households)
0.1
Microwave Oven (% of households)
0.0
Personal Computer (% of households)
0.0
Refrigerator (% of households)
25.0
Telephone (% of households)
4.7
Tumble Drier (% of households)
0.3
Vacuum Cleaner (% of households)
0.7
Washing Machine (% of households)
3.9

21.9
0.0
0.5
0.0
0.2
39.3
16.0
0.9
1.5
8.5

61.2
0.6
2.3
3.6
8.9
52.9
26.4
1.7
4.4
14.6

65.8
0.8
2.8
5.8
10.0
55.8
22.9
1.8
5.9
17.0

69.8
1.2
3.3
8.5
11.0
58.0
16.7
1.9
7.5
19.7

73.0
1.6
4.0
10.8
13.2
59.7
18.3
2.0
9.0
22.7

76.0
1.9
5.0
12.9
16.3
61.1
18.1
2.2
10.7
25.7

78.4
2.3
6.2
14.8
17.2
62.3
18.0
2.3
12.4
28.4

80.7
2.7
7.5
16.5
18.2
63.3
18.0
2.4
14.1
30.7

82.4
3.2
8.9
18.1
19.3
64.2
17.9
2.5
15.6
32.6

83.8
3.6
10.0
19.5
20.5
65.0
17.9
2.6
17.1
34.2

1,423.64
941,593.05
6,692.98
566,841.72
145,268.74
160.18
284.39
742.75
2,304.94
777.32

1,946
1,310
358
112
97
39
30

2,077
1,407
371
118
102
45
34

2,211
1,504
385
126
108
50
38

2,353
1,600
400
138
116
56
43

2,501
1,699
418
150
124
62
48

2,605
1,755
440
160
130
68
52

2,655
1,774
452
170
135
71
53

2,712
1,800
464
180
140
74
54

2,760
1,821
473
189
145
77
55

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Household running costs
Household running costs (Dh million)
Electricity (Dh million)
Gas (Dh million)
Solid Fuels (Dh million)
Liquid Fuels (Dh million)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

4.50
-1.53

Source: Euromonitor International from national statistics

www.euromonitor.com

451

World Consumer Lifestyles Databook 2011

Income

Table: 3.728

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (Dh
per capita)
7,414.95
9,609.36
Gross income (annual, constant) (Dh
per capita)
9,905.60
10,406.55
Disposable income (annual, current)
(Dh per capita)
6,507.97
8,641.40
Disposable income (annual, constant)
(Dh per capita)
8,693.98
9,358.30

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,553.90

13,442.37

14,222.17

14,873.46

15,793.68

16,486.80

18,732.66

19,869.09

21,120.55

184.84

13,114.19

14,033.36

14,791.35

15,492.54

16,114.84

16,683.73

18,502.09

19,668.98

21,120.55

113.22

10,848.24

11,522.07

12,111.55

12,567.34

13,217.56

13,781.81

15,659.19

16,624.78

17,671.89

171.54

11,332.40

12,028.63

12,596.26

13,090.43

13,486.34

13,946.43

15,466.45

16,457.34

17,671.89

103.27

Gross income (annual, current) by age

Aged 15-19 (Dh)
9,698
Aged 20-24 (Dh)
13,453
Aged 25-29 (Dh)
14,556
Aged 30-34 (Dh)
13,914
Aged 35-39 (Dh)
13,232
Aged 40-44 (Dh)
13,090
Aged 45-49 (Dh)
13,332
Aged 50-54 (Dh)
13,349
Aged 55-59 (Dh)
12,481
Aged 60-64 (Dh)
10,626
Aged 65+ (Dh)
7,712

12,943
16,032
17,071
16,763
16,351
16,312
16,570
16,680
16,010
14,313
11,519

15,377
17,715
19,141
19,817
20,175
20,472
20,764
20,896
20,456
19,089
16,611

16,621
18,875
20,240
20,888
21,240
21,545
21,852
21,990
21,531
20,087
17,468

17,254
19,551
21,016
21,839
22,393
22,855
23,212
23,270
22,647
21,059
18,244

18,231
20,570
21,905
22,582
23,084
23,554
23,883
23,811
23,004
21,337
18,453

19,738
22,003
23,173
23,667
24,032
24,428
24,732
24,660
23,875
22,266
19,433

20,606
22,843
24,041
24,627
25,084
25,504
25,722
25,468
24,508
22,881
20,050

22,847
25,344
26,601
27,109
27,468
27,836
28,069
27,866
26,929
25,228
22,169

23,984
26,480
27,788
28,380
28,795
29,157
29,310
28,979
27,926
26,195
23,079

25,550
28,120
29,303
29,667
29,887
30,144
30,286
30,003
29,001
27,293
24,151

163.45
109.03
101.31
113.22
125.87
130.29
127.17
124.75
132.36
156.86
213.17

Gross income (annual, constant) by age

Aged 15-19 (Dh)
16,911
Aged 20-24 (Dh)
23,458
Aged 25-29 (Dh)
25,381
Aged 30-34 (Dh)
24,262
Aged 35-39 (Dh)
23,072
Aged 40-44 (Dh)
22,825
Aged 45-49 (Dh)
23,248
Aged 50-54 (Dh)
23,278
Aged 55-59 (Dh)
21,763
Aged 60-64 (Dh)
18,528
Aged 65+ (Dh)
13,447

16,841
20,861
22,212
21,812
21,276
21,225
21,560
21,704
20,832
18,624
14,988

17,634
20,317
21,951
22,727
23,138
23,478
23,813
23,964
23,459
21,891
19,050

18,841
21,397
22,944
23,678
24,077
24,424
24,771
24,928
24,408
22,770
19,802

19,272
21,837
23,474
24,393
25,011
25,527
25,926
25,991
25,295
23,521
20,377

20,164
22,751
24,228
24,977
25,532
26,052
26,416
26,336
25,444
23,600
20,411

21,137
23,562
24,816
25,344
25,735
26,160
26,485
26,407
25,567
23,844
20,810

21,625
23,972
25,230
25,844
26,324
26,765
26,994
26,727
25,719
24,013
21,041

23,120
25,646
26,919
27,433
27,796
28,168
28,403
28,199
27,250
25,529
22,433

24,031
26,531
27,842
28,435
28,852
29,214
29,367
29,035
27,980
26,247
23,124

25,550
28,120
29,303
29,667
29,887
30,144
30,286
30,003
29,001
27,293
24,151

51.09
19.87
15.45
22.28
29.53
32.07
30.28
28.89
33.26
47.30
79.60

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.729

1990
Consumer expenditure by category
Consumer expenditure by category (Dh
million)
145,025
Food and non-alcoholic beverages (Dh
million)
61,385
Alcoholic beverages and tobacco (Dh
million)
1,908
Clothing and footwear (Dh million)
8,950
Housing (Dh million)
28,854
Household goods and services (Dh
million)
6,561
Health goods and medical services
(Dh million)
6,015
Transport (Dh million)
8,612
Communications (Dh million)
2,648
Leisure and recreation (Dh million)
2,069
Education (Dh million)
3,196
Hotels and catering (Dh million)
2,735
Miscellaneous goods and services (Dh
million)
12,093

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

204,637

275,623

292,503

310,500

328,068

360,940

391,929

450,604

485,089

522,719

260.43

84,228

113,150

119,182

125,705

132,446

144,881

157,594

181,622

196,110

211,465

244.49

2,747
11,810
44,232

3,483
13,053
61,845

3,736
13,670
65,696

4,006
14,411
69,373

4,316
15,295
72,885

4,812
16,736
79,914

5,190
17,753
86,622

5,923
19,942
99,299

6,326
20,964
106,475

6,794
22,138
114,439

256.00
147.36
296.61

8,564

10,781

11,666

12,620

13,495

15,096

16,400

18,823

20,184

21,710

230.87

9,542
11,510
3,826
2,848
4,605
4,079

14,747
14,055
6,160
3,455
6,629
6,556

15,839
14,873
6,515
3,706
7,086
6,831

16,996
16,066
6,931
3,992
7,541
7,132

18,150
17,184
7,303
4,226
7,956
7,344

20,189
19,069
8,023
4,691
8,776
7,917

22,156
20,592
8,795
5,044
9,488
8,625

25,725
23,507
10,195
5,730
10,839
9,904

27,950
25,087
11,021
6,095
11,578
10,608

30,458
26,837
11,907
6,505
12,423
11,380

406.41
211.63
349.69
214.45
288.76
316.16

16,645

21,710

23,702

25,727

27,467

30,836

33,670

39,097

42,691

46,664

285.87

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.730

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

92
119

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

91
121

9,237
6,872
2,365
93
138

9,457
6,997
2,460
94
146

9,753
7,149
2,605
95
157

9,809
7,180
2,629
95
160

10,002
7,360
2,642
98
165

10,297
7,471
2,826
100
169

10,380
7,571
2,809
102
172

10,579
7,691
2,888
103
174

10,724
7,777
2,947
105
177

1,217
889
329

1,277
919
359

1,181
841
340

1,212
869
343

1,074
780
294

1,093
782
311

1,078
773
305

1,074
767
307

1,154
822
332

11.6

11.9

10.8

11.0

9.7

9.6

9.4

9.2

9.7

11.5

11.6

10.5

10.8

9.6

9.5

9.3

9.1

9.6

12.2

12.7

11.6

11.5

10.0

9.9

9.8

9.6

10.1

% change
1990-2010

14.07
49.04

Source: International Labour Organisation/Euromonitor International

452

Euromonitor International 2011

Section 3 Country snapshots Morocco

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.731

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

823
2,366
1,150

797
3,007
1,376

734
4,029
1,685

696
4,101
1,758

685
4,070
1,879

691
4,023
1,952

705
3,944
2,061

706
3,939
2,173

711
3,879
2,240

722
3,864
2,293

729
3,845
2,315

6
14

6
14

6
14

6
14

6
14

6
14

6
15

6
15

6
15

% change
1990-2010
-11.39
62.52
101.35

249
158
91

295
174
121

315
177
138

336
185
151

344
187
157

367
201
166

385
211
174

369
194
176

401
211
190

405
211
194

407
211
195

63.32
33.31
115.79

1.4

1.3

1.5

1.5

1.9

1.4

1.6

1.9

1.9

2.0

2.0

42.86

20,041
168
1,960

19,032
181
1,686

27,001
185
8,292

48,162
5,592
8,687

54,534
4,189
10,270

88,137
2,551
21,513

62,727
3,103
8,838

70,780
3,320
9,352

74,491
3,492
9,840

11,924
3,974

11,384
3,642

12,451
3,991

14,995
4,544

16,195
4,930

36,982
13,422

22,678
14,449

24,965
16,460

26,274
17,326

1,134

1,243

1,099

881

896

983

2,829
365
2,505
567

3,550
753
2,631
711

7,375
537
4,074
1,511

6,659
685
4,442
1,673

8,783
796
4,705
2,399

9,245
837
4,952
2,525

8,078

11,305

172

200

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.732

1990
Food consumer expenditure by category
Food consumer expenditure (Dh
million)
54,665
Bread and cereals (Dh million)
11,274
Meat (Dh million)
6,610
Fish and seafood (Dh million)
5,180
Milk, cheese and eggs (Dh million)
624
Oils and fats (Dh million)
6,440
Fruit (Dh million)
4,385
Vegetables (Dh million)
10,124
Sugar and confectionery (Dh million)
4,148
Other foods (Dh million)
5,880

2002

2003

2004

2005

2006

2007

2008

2009

2010

74,518
17,367
9,371
6,912
1,121
8,391
5,263
12,965
5,383
7,745

100,748
20,578
13,386
9,724
1,859
13,193
7,185
19,377
6,854
8,592

106,226
22,178
14,092
10,230
1,937
13,725
7,484
20,330
7,111
9,138

111,909
23,824
14,760
10,671
2,098
14,321
7,801
21,275
7,359
9,800

117,159
25,187
15,154
11,141
2,281
14,531
8,179
22,536
7,634
10,517

128,028
28,037
16,421
12,084
2,493
15,853
8,674
24,936
8,257
11,273

139,290
30,366
17,715
13,100
2,763
17,358
9,362
27,417
8,878
12,331

160,438
35,023
20,273
15,063
3,244
19,974
10,711
31,948
10,114
14,088

173,171
37,780
21,770
16,217
3,568
21,594
11,478
34,845
10,796
15,123

186,618
40,793
23,333
17,408
3,914
23,242
12,266
37,920
11,498
16,245

241.39
261.83
253.01
236.08
527.06
260.89
179.72
274.55
177.20
176.28

3,562.14
743.70
472.56
343.03
64.97
460.26
250.97
681.74

3,711.53
790.15
489.51
353.90
69.57
474.97
258.73
705.61

3,841.90
825.94
496.93
365.33
74.78
476.49
268.20
739.01

4,149.62
908.74
532.25
391.66
80.79
513.83
281.15
808.23

4,460.98
972.51
567.34
419.56
88.49
555.93
299.84
878.08

5,076.24
1,108.14
641.44
476.60
102.64
631.96
338.91
1,010.83

5,412.84
1,180.91
680.46
506.89
111.53
674.97
358.79
1,089.15

5,763.13
1,259.77
720.56
537.58
120.88
717.77
378.79
1,171.03

161.54
177.20
170.44
157.48
380.40
176.48
114.30
186.95

238.45
306.45

244.06
325.02

250.33
344.87

267.62
365.36

284.32
394.92

319.99
445.73

337.44
472.69

355.07
501.68

112.36
111.67

Food per capita consumer expenditure by category

Food consumer expenditure (Dh per
capita)
2,203.53
2,764.98
3,415.73
Bread and cereals (Dh per capita)
454.45
644.40
697.68
Meat (Dh per capita)
266.44
347.72
453.85
Fish and seafood (Dh per capita)
208.79
256.47
329.68
Milk, cheese and eggs (Dh per capita)
25.16
41.58
63.04
Oils and fats (Dh per capita)
259.61
311.36
447.27
Fruit (Dh per capita)
176.76
195.28
243.60
Vegetables (Dh per capita)
408.10
481.07
656.96
Sugar and confectionery (Dh per
capita)
167.20
199.73
232.36
Other foods (Dh per capita)
237.01
287.37
291.30
Catering consumer expenditure
Catering consumer expenditure (Dh
million)
2,345
Catering consumer expenditure (Dh
per capita)
94.51

% change
1990-2010

1995

3,544

5,863

6,096

6,365

6,546

7,051

7,694

8,847

9,486

10,185

334.39

131.50

198.76

204.43

211.11

214.66

228.53

246.41

279.91

296.51

314.53

232.79

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

453

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.733

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Dh million)
332
695
963
Beer (Dh million)
155
309
416
Spirits (Dh million)
97
211
300
Wine (Dh million)
80
176
247

1,042
450
328
264

1,127
514
330
284

1,225
559
362
304

1,377
628
413
337

1,491
684
445
363

1,709
789
507
413

1,835
853
541
441

1,983
929
582
473

496.56
498.72
497.90
490.73

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Dh per capita)
13.40
25.80
32.65
34.95
Beer (Dh per capita)
6.26
11.46
14.10
15.08
Spirits (Dh per capita)
3.92
7.83
10.17
11.01
Wine (Dh per capita)
3.22
6.52
8.38
8.85

37.38
17.04
10.93
9.42

40.17
18.31
11.88
9.98

44.64
20.35
13.37
10.92

47.76
21.90
14.25
11.62

54.09
24.96
16.05
13.08

57.34
26.65
16.92
13.77

61.25
28.70
17.97
14.59

357.03
358.69
358.06
352.57

12,957
3,632

13,796
3,878

15,287
4,304

16,853
4,741

18,304
5,122

21,185
5,955

22,939
6,481

24,847
7,053

269.71
312.58

9,325

9,918

10,983

12,111

13,182

15,230

16,458

17,795

255.09

457.54
128.60

501.29
141.14

546.22
153.68

586.21
164.04

670.29
188.42

717.02
202.58

767.33
217.80

183.24
216.08

328.94

360.15

392.54

422.18

481.87

514.44

549.53

172.04

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Dh million)
6,721
9,710
12,402
Coffee, tea and cocoa (Dh million)
1,709
2,721
3,441
Mineral waters, soft drinks, fruit
and vegetable juices (Dh million)
5,011
6,989
8,961

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Dh per capita)
270.91
360.30
420.46
434.48
Coffee, tea and cocoa (Dh per capita)
68.91
100.95
116.67
121.79
Mineral waters, soft drinks, fruit
and vegetable juices (Dh per capita) 202.00
259.34
303.79
312.69
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.734

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Dh
million)
1,576
Tobacco consumer expenditure (Dh per
capita)
63.52

2,052

2,520

2,694

2,879

3,091

3,434

3,698

4,213

4,491

4,810

205.24

76.13

85.44

90.33

95.49

101.36

111.31

118.44

133.30

140.38

148.55

133.85

28.6
36.4
21.4

28.9
36.5
21.8

29.0
36.8
21.7

28.7
36.7
21.3

28.7
36.8
21.2

28.8
37.0
21.1

28.9
37.2
21.2

29.1
37.5
21.3

29.1
37.5
21.3

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.735

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Dh million)
4,912
Personal care consumer expenditure
(Dh per capita)
197.99

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,933

8,800

9,503

10,264

10,954

12,310

13,380

15,488

16,820

18,301

272.60

257.24

298.34

318.68

340.41

359.19

399.00

428.52

490.05

525.73

565.18

185.45

2,635
361
363
524
167
379

2,840
393
393
559
178
407

3,047
430
424
593
190
436

3,268
468
453
628
202
470

3,501
508
488
665
212
503

3,762
551
530
707
226
541

3,989
586
571
738
239
574

94.20
13.02
13.04
18.53
5.89
13.50

99.93
14.10
13.90
19.46
6.23
14.30

105.92
15.16
14.69
20.35
6.53
15.22

112.13
16.28
15.64
21.29
6.79
16.12

119.03
17.44
16.76
22.36
7.16
17.12

124.69
18.33
17.86
23.06
7.46
17.93

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Dh million)
2,458
Colour cosmetics (Dh million)
330
Fragrances (Dh million)
338
Hair care (Dh million)
490
Mens grooming (Dh million)
158
Skin care (Dh million)
356

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Dh per capita)
83.34
88.35
Colour cosmetics (Dh per capita)
11.17
12.10
Fragrances (Dh per capita)
11.46
12.18
Hair care (Dh per capita)
16.63
17.57
Mens grooming (Dh per capita)
5.35
5.60
Skin care (Dh per capita)
12.07
12.70
Source: National statistical offices/OECD/Eurostat/Euromonitor International

454

Euromonitor International 2011

Section 3 Country snapshots Morocco

Fashion

Table: 3.736

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Dh million)
7,074
8,830
10,046
Clothing materials (Dh million)
422
387
196
Garments (Dh million)
5,420
6,587
7,282
Other clothing (Dh million)
196
201
232
Clothing, cleaning, repair and hire
(Dh million)
1,036
1,655
2,336
Footwear (Dh million)
1,876
2,981
3,007

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

10,602
245
7,610
243

11,260
271
8,038
259

11,993
290
8,608
278

13,169
330
9,382
302

14,042
341
9,980
322

15,842
375
11,222
363

16,722
389
11,805
382

17,724
409
12,471
405

150.56
-3.11
130.08
106.94

2,503
3,068

2,692
3,151

2,817
3,302

3,155
3,567

3,398
3,711

3,881
4,100

4,146
4,242

4,440
4,413

328.67
135.28

373.44
8.98
266.59
8.58

393.29
9.51
282.28
9.13

426.84
10.70
304.08
9.80

449.72
10.93
319.64
10.32

501.23
11.88
355.06
11.49

522.68
12.17
368.99
11.93

547.36
12.64
385.12
12.50

91.96
-25.77
76.27
58.54

89.30
104.51

92.37
108.29

102.26
115.61

108.84
118.84

122.80
129.73

129.59
132.60

137.11
136.29

228.41
80.25

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Dh per capita)
285.14
327.62
340.61
355.51
Clothing materials (Dh per capita)
17.03
14.35
6.65
8.22
Garments (Dh per capita)
218.49
244.43
246.89
255.20
Other clothing (Dh per capita)
7.88
7.45
7.86
8.13
Clothing, cleaning, repair and hire
(Dh per capita)
41.75
61.39
79.21
83.95
Footwear (Dh per capita)
75.61
110.60
101.95
102.89
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.737

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

21.57

48.00

73.00

87.78

98.48

102.24

111.30

119.85

144.00

164.88

182.74

747.38

32.2

26.0

26.6

27.4

26.8

32.8

33.8

35.0

37.3

40.7

67.8

74.0

73.4

72.6

73.2

67.2

66.2

65.0

62.7

59.3

67
65
69

70
68
72

70
68
72

70
68
72

71
68
73

71
69
73

71
69
73

71
69
74

72
69
74

72
70
74

11.81
11.63
11.97

9.3

11.4

11.6

11.9

12.1

12.3

12.6

12.9

13.1

13.4

68.16

30.3

30.7

30.7

30.8

30.8

30.8

30.9

30.9

31.0

31.1

4.25

1,603
532

1,697
555

1,803
582

1,919
610

2,041
638

2,165
663

2,282
692

2,333
706

2,416
731

338
181
392

360
193
417

382
207
447

410
223
479

439
239
511

462
271
541

486
287
573

499
297
583

515
311
601

229

244

259

276

295

314

342

365

394

56.89
18.61

59.81
19.31

62.94
20.00

66.14
20.68

69.33
21.24

72.19
21.91

72.91
22.06

74.60
22.59

12.08
6.48
13.99

12.67
6.87
14.82

13.43
7.30
15.70

14.23
7.75
16.57

14.81
8.69
17.32

15.39
9.09
18.13

15.58
9.30
18.24

15.91
9.60
18.55

8.17

8.58

9.05

9.56

10.04

10.83

11.41

12.17

Healthy life expectancy at birth

Total population (years)
64
Males (years)
62
Females (years)
66
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
8.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
29.8

Consumer health (selected) retail sales by category

Consumer health retail sales (Dh
million)
Analgesics (Dh million)
Cough, Cold and Allergy (Hay Fever)
Remedies (Dh million)
Digestive Remedies (Dh million)
Medicated Skin Care (Dh million)
Vitamins and Dietary Supplements (Dh
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (Dh per
capita)
54.35
Analgesics (Dh per capita)
18.04
Cough, Cold and Allergy (Hay Fever)
Remedies (Dh per capita)
11.47
Digestive Remedies (Dh per capita)
6.13
Medicated Skin Care (Dh per capita)
13.27
Vitamins and Dietary Supplements (Dh
per capita)
7.77
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.738

1990
Satellite TV and Cable TV households
Cable TV households (000)
Satellite TV households (000)
25

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

529

821

0
1,260

0
1,717

0
2,200

0
2,705

0
3,108

0
3,439

0
3,713

0
3,956

15,570.74

Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (Dh million)
59
Package holidays consumer
expenditure (Dh per capita)
2.38

197

378

400

446

475

532

588

693

757

825

1,295.99

7.33

12.83

13.40

14.79

15.57

17.23

18.83

21.93

23.67

25.49

969.48

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Dh million)
390
534
693
Hotels and other accommodation
consumer expenditure (Dh per capita) 15.72
19.83
23.51

735

766

798

866

931

1,057

1,122

1,196

206.54

24.65

25.42

26.17

28.07

29.82

33.45

35.08

36.92

134.84

Source: Euromonitor International from Council of Europe

www.euromonitor.com

455

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.739

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.5

0.9

1.5

2.5

4.2

6.5

8.6

9.3

9.9

10.5

11.2

10.8

10.1

9.7

9.7

0.5

1.3

2.6

4.7

7.6

10.8

13.5

15.8

18.1

CD player and DVD player/recorder households

CD player households (% of
households)
0.5
4.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.6

3.0

4.7

4.9

5.1

5.3

5.5

5.7

5.9

6.1

6.4

Mobile telephone households

Mobile telephone households (% of
households)

0.0

11.0

17.7

41.5

58.8

59.1

59.7

60.4

61.3

62.2

700

1,000

3,500

4,600

6,100

6,713

10,462

13,213

15,107

0.0

Internet users
Internet users (000)

% change
1990-2010

2,034.40

919.55

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.740

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

8.2

15.3

14.1

14.1

14.2

14.4

14.6

14.7

14.9

15.1

15.2

8,728

9,759

10,559

11,337

12,766

13,875

15,952

17,157

18,485

246.50

427

476

549

596

677

762

906

1,008

1,122

664.69

6,481

7,246

7,786

8,382

9,426

10,223

11,714

12,569

13,506

256.45

492

546

599

632

690

716

789

820

859

14.90

1,329

1,491

1,625

1,726

1,973

2,174

2,542

2,760

2,999

360.01

327.26

350.19

371.75

413.76

444.38

504.71

536.28

570.86

165.46

15.98

18.20

19.56

21.96

24.41

28.67

31.50

34.65

485.84

243.00

258.24

274.87

305.50

327.41

370.63

392.89

417.09

173.08

18.30

19.87

20.74

22.37

22.93

24.98

25.63

26.51

-11.97

49.99

53.89

56.59

63.93

69.63

80.44

86.26

92.60

252.42

Transport services consumer expenditure

Transport services consumer
expenditure (Dh million)
5,335
7,148
Rail travel consumer expenditure (Dh
million)
147
264
Buses, coaches and taxis consumer
expenditure (Dh million)
3,789
5,140
Air travel consumer expenditure (Dh
million)
747
766
Other travel consumer expenditure
(Dh million)
652
978

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Dh per capita)
215.05
265.21
295.91
Rail travel consumer expenditure (Dh
per capita)
5.91
9.79
14.47
Buses, coaches and taxis consumer
expenditure (Dh per capita)
152.74
190.72
219.72
Air travel consumer expenditure (Dh
per capita)
30.12
28.42
16.68
Other travel consumer expenditure
(Dh per capita)
26.28
36.27
45.04

85.84

Source: Euromonitor International from national statistics

Money

Table: 3.741

1990
Annual savings and savings ratio
Annual savings (Dh million)
25,283
Savings ratio (% of disposable
income)
15.7

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

35,608

67,987

76,706

83,470

87,634

84,196

79,647

92,267

99,408

106,773

322.31

15.3

21.2

22.3

22.9

22.9

20.6

18.5

18.6

18.7

18.7

19.15

1,871

2,011

2,291

2,555

3,194

3,544

3,816

4,035

5,091

1,117

1,196

1,390

1,530

1,987

2,215

2,374

2,477

3,477

754

815

900

1,025

1,207

1,329

1,442

1,558

1,614

1,186

1,415

1,507

2,235

2,879

3,685

4,364

4,965

5,663

407

414

422

429

437

457

474

489

537

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

456

Euromonitor International 2011

Section 3 Country snapshots Netherlands

Netherlands

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.742

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

561
1,070
719
1,472
1,243
2,277
3,123
3,722
1,906

589
1,162
717
1,293
1,016
2,044
3,312
4,096
2,034

616
1,186
806
1,332
953
1,740
3,316
4,682
2,199

616
1,191
810
1,351
958
1,743
3,256
4,769
2,220

609
1,199
806
1,374
957
1,747
3,186
4,851
2,251

598
1,206
795
1,389
961
1,754
3,104
4,921
2,289

582
1,211
786
1,397
969
1,756
3,027
4,975
2,330

565
1,213
780
1,398
977
1,758
2,954
5,032
2,368

553
1,203
780
1,401
984
1,759
2,890
5,021
2,406

545
1,186
788
1,400
997
1,772
2,824
5,021
2,456

538
1,162
800
1,396
1,006
1,790
2,742
5,046
2,514

% change
1990-2010
-4.18
8.64
11.32
-5.15
-19.04
-21.39
-12.20
35.59
31.94

Source: National statistical offices/Euromonitor International

People

Table: 3.743

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
14,893
0-14 yrs (000)
2,715
15-64 yrs (000)
10,272
65+ yrs (000)
1,906

15,424
2,838
10,552
2,034

16,105
2,998
10,908
2,199

16,193
3,010
10,962
2,220

16,258
3,016
10,991
2,251

16,306
3,009
11,008
2,289

16,334
2,985
11,019
2,330

16,358
2,959
11,031
2,368

16,383
2,934
11,042
2,406

16,410
2,911
11,043
2,456

16,439
2,886
11,039
2,514

10.39
6.32
7.46
31.94

Male population by age at January 1st

Male population by age at January
1st (000)
7,358
0-14 yrs (000)
1,387
15-64 yrs (000)
5,211
65+ yrs (000)
760

7,627
1,451
5,362
815

7,972
1,534
5,529
909

8,015
1,540
5,552
923

8,046
1,543
5,561
942

8,066
1,539
5,562
964

8,077
1,527
5,562
989

8,089
1,514
5,563
1,012

8,103
1,502
5,565
1,036

8,117
1,491
5,561
1,065

8,133
1,479
5,556
1,099

10.53
6.58
6.61
44.61

Female population by age at January 1st

Female population by age at January
1st (000)
7,534
0-14 yrs (000)
1,327
15-64 yrs (000)
5,061
65+ yrs (000)
1,146

7,797
1,387
5,191
1,219

8,133
1,464
5,379
1,290

8,177
1,470
5,410
1,297

8,212
1,473
5,431
1,309

8,240
1,469
5,446
1,324

8,257
1,458
5,457
1,342

8,269
1,445
5,468
1,356

8,281
1,433
5,478
1,370

8,293
1,420
5,482
1,391

8,306
1,408
5,483
1,416

10.25
6.04
8.34
23.54

Ethnic groups
Dutch (000)
Non-Western (000)
Other (000)

13,832
686
375

13,630
1,053
741

12,810
1,660
1,635

12,721
1,728
1,744

12,618
1,795
1,846

12,518
1,849
1,938

12,407
1,902
2,025

12,303
1,951
2,104

12,208
1,996
2,179

12,126
2,038
2,246

12,053
2,075
2,311

-12.86
202.56
516.17

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

6,957
617
854
6,465

7,082
731
876
6,736

7,049
920
883
7,253

7,052
939
880
7,322

7,031
960
877
7,390

7,001
982
873
7,449

6,969
999
869
7,497

6,939
1,016
864
7,539

6,907
1,032
860
7,583

6,879
1,047
856
7,627

6,853
1,063
852
7,672

-1.49
72.10
-0.14
18.67

5
2

5
2

5
2

4
2

4
2

4
2

4
2

4
2

4
2

-36.90
-12.62

31

31

31

31

31

32

32

32

32

13.22

28

28

28

28

29

29

29

29

29

11.95

10,413
5,780

10,529
5,729

10,640
5,666

10,730
5,604

10,828
5,530

10,921
5,462

11,029
5,381

11,126
5,313

24.61
-10.91

480

482

483

484

485

485

486

487

10.39

744,525
594,628
453,888
269,146
206,268
197,867
169,615
177,646
159,591
157,045

746,743
593,306
458,392
274,523
207,392
198,962
172,534
178,938
162,042
158,089

747,993
591,131
462,882
279,777
208,349
199,891
175,353
180,100
164,399
159,015

748,208
588,063
467,183
284,814
209,101
200,619
178,024
181,090
166,617
159,787

747,996
584,605
471,530
289,809
209,790
201,286
180,662
182,030
168,803
160,514

747,584
580,952
475,932
294,810
210,456
201,931
183,299
182,954
170,985
161,226

748,190
578,747
479,930
299,174
211,230
202,678
185,632
183,904
172,937
161,981

748,989
576,839
483,906
303,395
212,035
203,455
187,898
184,866
174,839
162,750

7.74
-0.40
9.60
23.47
10.74
15.68
29.68
10.12
20.79
10.27

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
8,928
9,393
10,283
Rural population (000)
5,964
6,031
5,822
Population density (persons per sq
km)
441
457
477
Population of major cities
Amsterdam (Number)
Rotterdam (Number)
The Hague (Number)
Utrecht (Number)
Eindhoven (Number)
Tilburg (Number)
Breda (Number)
Groningen (Number)
Nijmegen (Number)
Apeldoorn (Number)

695,162
579,179
441,506
245,724
191,467
175,880
144,892
167,872
144,748
147,586

714,732
590,884
439,585
249,006
196,758
184,792
152,570
170,849
148,207
150,834

741,208
594,973
449,424
263,705
204,957
196,569
166,604
176,219
157,064
155,875

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

457

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.744

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
6,058
6,514
Over US$5,000 (000)
5,925
6,418
Over US$15,000 (000)
4,661
5,393
Over US$35,000 (000)
1,710
2,346
Over US$55,000 (000)
626
920

6,932
6,852
5,884
2,625
996

6,995
6,938
6,263
3,485
1,520

7,048
7,003
6,452
3,969
1,922

7,090
7,047
6,513
4,053
1,980

7,145
7,107
6,617
4,254
2,131

7,190
7,161
6,772
4,726
2,640

7,233
7,205
6,869
5,132
3,147

7,278
7,243
6,832
4,825
2,763

7,320
7,283
6,849
4,772
2,692

20.85
22.93
46.94
179.04
329.76

Households by number of persons

1 person (000)
1,816
2 persons (000)
1,992
3 persons (000)
847
4 persons (000)
980
5 persons (000)
321
6+ persons (000)
106

2,124
2,073
910
964
322
123

2,344
2,275
903
960
332
120

2,384
2,293
904
965
331
120

2,424
2,302
905
969
330
119

2,449
2,318
906
973
326
119

2,502
2,328
903
973
322
117

2,537
2,348
901
972
317
116

2,574
2,359
899
973
314
115

2,611
2,376
897
972
309
114

2,645
2,389
895
973
306
113

45.69
19.97
5.76
-0.79
-4.59
6.27

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,816
1,693
2,169
340
44

2,124
1,857
2,128
363
44

2,344
2,034
2,095
412
49

2,384
2,047
2,093
425
48

2,424
2,051
2,087
438
49

2,449
2,059
2,082
452
49

2,502
2,059
2,072
465
48

2,537
2,062
2,064
479
48

2,574
2,063
2,055
493
48

2,611
2,065
2,047
508
48

2,645
2,067
2,039
523
48

45.69
22.10
-6.02
53.75
10.26

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

2,670
1,975
695
3,225
167

3,040
2,374
667
3,294
182

3,636
3,070
566
3,072
227

3,737
3,180
557
3,029
230

3,772
3,231
541
3,042
235

3,785
3,261
524
3,068
238

3,838
3,324
514
3,073
235

3,941
3,429
512
3,024
225

4,043
3,532
511
2,973
216

4,135
3,625
510
2,933
211

4,218
3,709
509
2,897
206

57.97
87.79
-26.79
-10.15
23.87

Households by type of dwelling

Detached house (000)
779
Semi-detached and terraced house
(000)
3,335
Apartment (000)
1,614
Other (000)
333

945

1,128

1,147

1,164

1,180

1,198

1,214

1,230

1,247

1,264

62.28

3,556
1,749
266

3,682
1,902
222

3,713
1,921
215

3,740
1,938
207

3,760
1,952
199

3,787
1,970
191

3,809
1,985
183

3,830
1,999
175

3,852
2,014
166

3,872
2,028
157

16.09
25.70
-52.81

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

4,078
1,607
2,388
7
18

5,227
2,099
3,023
9
22

8,708
3,764
4,809
6
35

9,448
3,932
5,366
6
37

9,682
4,075
5,453
6
40

10,684
4,326
6,196
8
36

11,782
4,764
6,850
7
37

11,825
4,911
6,749
7
36

12,415
5,250
6,997
7
38

12,467
5,264
7,035
7
39

13,124
5,555
7,394
7
40

221.83
245.62
209.63
5.69
129.14

92.0
10.0
51.0
15.0
22.0
95.0
97.0
24.0
94.3
86.0

97.0
20.0
61.0
51.0
39.0
97.1
98.0
41.0
95.5
92.0

98.0
46.0
74.0
82.0
69.0
98.4
99.5
58.0
96.6
97.0

98.0
43.0
78.0
80.0
71.0
98.7
99.5
60.0
96.7
96.0

98.3
47.2
79.3
84.4
75.4
99.0
99.6
59.0
96.8
96.2

98.5
50.3
80.6
87.6
82.0
99.1
99.6
59.8
96.9
96.4

98.7
52.8
81.9
89.8
84.7
99.2
99.6
60.5
97.0
96.7

98.8
55.0
83.2
91.2
86.0
99.3
99.7
60.9
97.1
97.0

99.0
57.0
84.4
92.2
87.7
99.3
99.7
61.2
97.2
97.2

99.1
58.9
85.6
93.1
90.8
99.4
99.7
61.5
97.3
97.5

99.3
60.7
86.6
93.8
92.0
99.5
99.7
61.7
97.3
97.7

7.91
507.09
69.73
525.08
318.04
4.69
2.80
156.88
3.23
13.62

30,993
19,200
4,650
3,420
1,670
1,820
233

31,070
19,260
4,620
3,455
1,690
1,810
235

31,160
19,350
4,610
3,400
1,760
1,800
240

31,258
19,500
4,580
3,300
1,848
1,780
250

31,700
19,800
4,550
3,380
1,950
1,750
270

31,262
19,250
4,530
3,420
2,037
1,730
295

31,342
19,113
4,510
3,510
2,159
1,720
330

31,225
18,945
4,500
3,520
2,200
1,700
360

30,939
18,574
4,480
3,540
2,265
1,680
400

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

458

Euromonitor International 2011

Section 3 Country snapshots Netherlands

Income

Table: 3.745

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
16,054.24
18,700.97
Gross income (annual, constant) (EUR
per capita)
22,590.97
23,827.42
Disposable income (annual, current)
(EUR per capita)
9,363.26
10,711.60
Disposable income (annual, constant)
(EUR per capita)
13,175.65
13,647.95

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

26,121.11

26,518.46

26,993.24

27,619.90

28,346.70

29,805.80

31,037.24

30,350.77

31,084.36

93.62

29,042.86

29,030.85

29,307.10

29,579.91

30,060.52

31,151.05

31,699.87

30,683.45

31,084.36

37.60

15,326.89

15,248.84

15,465.71

15,737.98

16,158.48

17,034.00

17,587.70

17,066.98

17,451.92

86.39

17,041.27

16,693.54

16,791.43

16,854.80

17,135.40

17,802.81

17,963.18

17,254.05

17,451.92

32.46

Gross income (annual, current) by age

Aged 15-19 (EUR)
14,870
Aged 20-24 (EUR)
16,999
Aged 25-29 (EUR)
19,155
Aged 30-34 (EUR)
21,130
Aged 35-39 (EUR)
22,724
Aged 40-44 (EUR)
23,813
Aged 45-49 (EUR)
24,340
Aged 50-54 (EUR)
24,184
Aged 55-59 (EUR)
23,078
Aged 60-64 (EUR)
20,984
Aged 65+ (EUR)
17,045

16,646
18,919
21,467
24,026
26,041
27,355
27,974
27,927
27,035
25,119
21,344

24,796
27,552
30,662
33,545
35,862
37,381
38,116
38,005
36,893
34,428
29,491

27,129
29,824
32,414
34,695
36,499
37,715
38,180
37,805
36,449
33,799
28,563

26,627
29,406
32,375
35,034
37,078
38,489
39,049
38,817
37,655
35,092
29,729

28,283
30,990
33,813
36,137
37,963
39,209
39,641
39,279
38,013
35,457
29,790

28,363
31,187
34,297
36,883
38,887
40,189
40,714
40,364
39,198
36,689
30,822

29,397
32,506
35,927
38,792
40,991
42,347
42,925
42,560
41,320
39,149
32,636

31,489
34,703
37,884
40,395
42,315
43,423
43,902
43,391
41,987
39,982
33,215

30,632
33,797
36,762
39,124
40,802
41,758
42,187
41,631
40,267
38,472
32,076

32,734
35,946
38,582
40,565
41,775
42,507
42,739
41,997
40,418
38,558
32,105

120.14
111.46
101.42
91.98
83.84
78.50
75.59
73.66
75.13
83.75
88.35

Gross income (annual, constant) by age

Aged 15-19 (EUR)
23,097
Aged 20-24 (EUR)
26,405
Aged 25-29 (EUR)
29,754
Aged 30-34 (EUR)
32,822
Aged 35-39 (EUR)
35,298
Aged 40-44 (EUR)
36,990
Aged 45-49 (EUR)
37,808
Aged 50-54 (EUR)
37,565
Aged 55-59 (EUR)
35,848
Aged 60-64 (EUR)
32,595
Aged 65+ (EUR)
26,477

22,605
25,692
29,152
32,627
35,364
37,148
37,989
37,925
36,714
34,111
28,986

28,141
31,269
34,800
38,071
40,701
42,425
43,258
43,132
41,871
39,073
33,470

30,152
33,148
36,026
38,561
40,566
41,918
42,435
42,017
40,511
37,566
31,745

29,232
32,283
35,543
38,461
40,705
42,254
42,869
42,615
41,339
38,525
32,638

30,538
33,462
36,510
39,019
40,991
42,336
42,803
42,411
41,044
38,285
32,166

30,272
33,286
36,605
39,364
41,504
42,894
43,454
43,080
41,836
39,157
32,897

30,877
34,142
37,736
40,744
43,054
44,478
45,085
44,702
43,399
41,119
34,279

32,272
35,565
38,826
41,399
43,367
44,502
44,993
44,470
43,031
40,976
34,041

31,023
34,229
37,231
39,623
41,323
42,291
42,725
42,162
40,781
38,962
32,485

32,734
35,946
38,582
40,565
41,775
42,507
42,739
41,997
40,418
38,558
32,105

41.72
36.13
29.67
23.59
18.35
14.91
13.04
11.80
12.75
18.30
21.26

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.746

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
118,207
Food and non-alcoholic beverages
(EUR million)
16,442
Alcoholic beverages and tobacco (EUR
million)
4,105
Clothing and footwear (EUR million)
9,078
Housing (EUR million)
22,002
Household goods and services (EUR
million)
9,071
Health goods and medical services
(EUR million)
5,618
Transport (EUR million)
13,783
Communications (EUR million)
2,188
Leisure and recreation (EUR million)
13,650
Education (EUR million)
896
Hotels and catering (EUR million)
6,369
Miscellaneous goods and services
(EUR million)
15,005

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

147,673

226,990

232,087

237,424

245,144

249,660

259,142

265,186

257,275

263,576

122.98

19,221

25,547

26,009

26,211

25,985

27,190

28,445

30,279

29,710

30,574

85.95

4,926
9,527
31,547

6,779
13,396
46,755

6,899
12,827
49,304

6,965
12,762
51,343

6,992
12,819
53,893

7,163
13,700
56,630

7,353
14,400
58,380

7,421
14,243
59,490

7,332
13,801
59,263

7,604
13,963
62,162

85.25
53.81
182.53

10,427

16,135

15,793

15,521

15,513

16,322

16,869

18,757

18,006

18,217

100.83

6,095
16,911
3,280
15,921
946
8,318

10,962
25,763
10,228
24,817
1,299
12,447

11,580
26,050
10,890
24,367
1,409
12,153

12,189
27,189
11,009
24,427
1,491
12,294

12,733
28,289
11,366
24,795
1,316
12,540

5,909
29,824
11,545
25,972
1,356
13,116

6,485
30,895
11,675
27,410
1,388
13,868

5,094
32,485
12,245
28,077
1,342
13,568

3,224
31,827
11,333
26,838
1,325
13,431

1,960
32,822
11,406
27,032
1,387
13,912

-65.11
138.14
421.29
98.04
54.84
118.43

20,554

32,862

34,806

36,023

38,903

40,933

41,974

42,186

41,183

42,534

183.47

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.747

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,581
4,046
2,535
522
1,242

6,889
4,088
2,801
475
1,521

8,004
4,517
3,487
680
2,091

8,036
4,501
3,535
671
2,137

7,923
4,400
3,523
683
2,157

7,885
4,343
3,542
688
2,210

8,105
4,449
3,656
716
2,209

8,311
4,548
3,762
752
2,302

8,456
4,595
3,861
759
2,334

8,507
4,598
3,909
778
2,366

8,486
4,579
3,907
794
2,406

28.95
13.18
54.10
52.00
93.82

332
164
168

524
254
270

256
128
128

335
181
154

417
222
195

424
218
206

355
178
177

301
145
157

258
128
130

330
175
155

414
218
196

24.70
32.86
16.70

4.8

7.1

3.1

4.0

5.0

5.1

4.2

3.2

2.8

3.7

4.6

-3.40

3.9

5.9

2.7

3.9

4.8

4.8

3.8

2.8

2.5

3.7

4.6

18.38

6.2

8.8

3.5

4.2

5.2

5.5

4.7

3.7

3.0

3.8

4.7

-24.65

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.748

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

357
1,056
1,362

386
1,189
1,509

387
1,287
1,398

344
1,291
1,415

350
1,283
1,397

355
1,278
1,411

355
1,277
1,423

401
1,281
1,444

406
1,282
1,461

412
1,285
1,467

421
1,287
1,471

5
17

5
17

5
17

5
17

5
17

5
17

5
17

5
17

5
17

% change
1990-2010
17.86
21.89
8.03

569
322
247

503
267
236

517
255
262

527
258
269

543
267
277

565
277
288

580
283
296

590
286
304

602
291
311

617
298
319

628
303
325

10.34
-5.99
31.65

1.6

1.9

3.7

3.9

4.8

4.7

4.7

4.7

5.0

5.0

5.1

225.00

85,818
14,697
5,750

89,341
15,789
5,849

96,890
16,827
6,721

106,684
17,906
8,496

117,392
18,642
9,617

123,321
18,808
10,741

124,228
18,678
10,772

127,451
18,940
11,142

129,483
19,110
11,390

29,284
4,601

30,729
4,965

34,710
6,909

40,346
7,983

44,892
7,955

46,861
8,013

46,194
7,862

47,313
7,919

47,923
7,972

8,958
1,967
18,218
2,306

9,590
2,013
18,351
2,055

8,693
2,378
18,298
2,354

8,940
2,342
18,013
2,633

9,691
1,800
19,361
5,234

9,476
1,868
21,252
5,838

9,510
1,715
22,528
6,474

9,664
1,655
23,272
6,991

9,731
1,651
23,872
7,236

37

25

200

464

495

555

598

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.749

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
14,949
Bread and cereals (EUR million)
2,790
Meat (EUR million)
3,568
Fish and seafood (EUR million)
444
Milk, cheese and eggs (EUR million)
2,468
Oils and fats (EUR million)
308
Fruit (EUR million)
1,143
Vegetables (EUR million)
1,586
Sugar and confectionery (EUR million)
1,331
Other foods (EUR million)
1,311

2002

2003

2004

2005

2006

2007

2008

2009

2010

17,389
3,217
4,199
508
2,906
370
1,299
1,862
1,530
1,498

23,370
4,654
4,939
874
3,420
410
1,998
2,581
2,059
2,434

23,791
4,777
5,008
888
3,494
396
2,038
2,602
2,107
2,481

24,071
4,837
5,224
875
3,445
388
2,034
2,579
2,146
2,543

23,897
4,871
5,261
892
3,309
363
2,013
2,527
2,099
2,562

24,965
5,038
5,414
965
3,368
379
2,131
2,849
2,137
2,683

26,153
5,483
5,467
999
3,539
407
2,203
3,030
2,263
2,762

27,847
5,978
5,488
1,005
4,072
433
2,339
3,211
2,311
3,008

27,324
5,826
5,408
986
4,014
432
2,294
3,150
2,262
2,951

28,128
5,985
5,555
1,020
4,130
447
2,370
3,251
2,315
3,056

88.16
114.51
55.68
129.59
67.31
45.10
107.38
104.96
73.99
133.12

1,469.25
295.01
309.28
54.84

1,480.56
297.51
321.32
53.82

1,465.58
298.73
322.65
54.71

1,528.39
308.44
331.45
59.11

1,598.81
335.17
334.19
61.07

1,699.71
364.91
335.01
61.37

1,665.09
355.05
329.56
60.09

1,710.99
364.07
337.93
62.06

70.45
94.32
41.03
107.99

215.78
24.46
125.86
160.69

211.90
23.87
125.11
158.63

202.94
22.26
123.46
154.98

206.20
23.19
130.45
174.44

216.33
24.91
134.69
185.24

248.56
26.41
142.77
196.02

244.61
26.35
139.82
191.95

251.20
27.16
144.16
197.73

51.56
31.45
87.87
85.67

130.12
153.22

132.00
156.41

128.73
157.12

130.82
164.29

138.36
168.84

141.07
183.59

137.83
179.84

140.82
185.87

57.62
111.18

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
1,003.79
1,127.39
1,451.08
Bread and cereals (EUR per capita)
187.35
208.58
288.99
Meat (EUR per capita)
239.61
272.21
306.68
Fish and seafood (EUR per capita)
29.84
32.92
54.27
Milk, cheese and eggs (EUR per
capita)
165.74
188.43
212.36
Oils and fats (EUR per capita)
20.67
23.97
25.46
Fruit (EUR per capita)
76.73
84.24
124.06
Vegetables (EUR per capita)
106.50
120.72
160.26
Sugar and confectionery (EUR per
capita)
89.34
99.20
127.85
Other foods (EUR per capita)
88.01
97.13
151.14
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
5,605
Catering consumer expenditure (EUR
per capita)
376.36

% change
1990-2010

1995

7,320

10,832

10,529

10,613

10,864

11,311

11,955

11,619

11,502

11,899

112.29

474.58

672.57

650.24

652.79

666.28

692.45

730.84

709.18

700.91

723.81

92.32

Source: National statistical offices/OECD/Eurostat/Euromonitor International

460

Euromonitor International 2011

Section 3 Country snapshots Netherlands

Drinking

Table: 3.750

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
2,016
2,361
2,905
Beer (EUR million)
767
911
885
Spirits (EUR million)
574
678
816
Wine (EUR million)
675
772
1,204

2,897
913
737
1,247

2,904
904
729
1,271

2,818
851
685
1,282

2,844
870
656
1,319

2,905
895
669
1,341

2,882
809
598
1,476

2,864
801
586
1,477

2,951
814
592
1,545

46.38
6.10
3.22
128.82

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
135.37
153.07
180.38
178.91
Beer (EUR per capita)
51.52
59.06
54.95
56.38
Spirits (EUR per capita)
38.51
43.96
50.67
45.51
Wine (EUR per capita)
45.34
50.05
74.76
77.01

178.62
55.60
44.84
78.18

172.82
52.19
42.01
78.62

174.14
53.23
40.14
80.77

177.57
54.70
40.87
81.99

175.92
49.35
36.49
90.08

174.50
48.79
35.73
89.98

179.51
49.52
36.01
93.98

32.61
-3.89
-6.49
107.29

2,218
730

2,140
737

2,088
759

2,225
776

2,292
766

2,432
797

2,386
793

2,447
818

63.89
43.37

1,488

1,403

1,329

1,449

1,526

1,635

1,592

1,628

76.59

131.63

128.05

136.20

140.12

148.44

145.37

148.84

48.47

45.33

46.55

47.48

46.81

48.66

48.35

49.79

29.88

86.30

81.51

88.72

93.31

99.78

97.02

99.05

59.97

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
1,493
1,832
2,177
Coffee, tea and cocoa (EUR million)
571
705
715
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
922
1,127
1,462

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
100.25
118.77
135.17
136.98
Coffee, tea and cocoa (EUR per
capita)
38.33
45.73
44.40
45.08
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 61.92
73.05
90.78
91.89
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.751

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
2,089
Tobacco consumer expenditure (EUR
per capita)
140.27

2,565

3,874

4,002

4,061

4,174

4,319

4,448

4,539

4,469

4,653

122.76

166.30

240.54

247.15

249.78

255.99

264.39

271.92

277.03

272.31

283.07

101.80

33.5
37.9
29.2

32.9
34.9
31.0

27.9
30.8
25.2

28.7
33.1
24.5

27.9
31.0
25.0

27.4
30.5
24.5

26.7
29.8
23.8

26.0
29.1
23.1

25.3
28.4
22.4

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.752

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
2,907
Personal care consumer expenditure
(EUR per capita)
195.20

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,587

5,383

5,440

5,464

5,476

5,602

5,794

5,619

5,423

5,523

90.01

232.56

334.24

335.96

336.08

335.84

342.95

354.22

342.96

330.45

335.99

72.13

2,453
267
384
475
234
380

2,538
278
413
473
252
397

2,630
290
433
472
267
431

2,720
301
452
475
277
462

2,829
315
482
480
292
485

2,995
336
519
496
312
517

3,105
351
544
501
326
535

156.10
17.12
25.41
29.08
15.49
24.40

161.30
17.76
26.58
28.97
16.36
26.40

166.51
18.41
27.68
29.06
16.95
28.26

172.97
19.25
29.47
29.35
17.84
29.64

182.78
20.50
31.65
30.28
19.07
31.57

189.23
21.39
33.14
30.55
19.88
32.61

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
2,317
Colour cosmetics (EUR million)
255
Fragrances (EUR million)
362
Hair care (EUR million)
449
Mens grooming (EUR million)
212
Skin care (EUR million)
353

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
143.88
151.48
Colour cosmetics (EUR per capita)
15.82
16.47
Fragrances (EUR per capita)
22.46
23.69
Hair care (EUR per capita)
27.86
29.32
Mens grooming (EUR per capita)
13.14
14.46
Skin care (EUR per capita)
21.90
23.46
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

461

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.753

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
7,631
7,996
11,135
Clothing materials (EUR million)
317
335
402
Garments (EUR million)
6,964
7,295
10,225
Other clothing (EUR million)
276
289
387
Clothing, cleaning, repair and hire
(EUR million)
74
78
122
Footwear (EUR million)
1,447
1,531
2,261

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

10,614
384
9,720
393

10,569
343
9,715
397

10,598
352
9,720
402

11,304
359
10,400
431

11,990
358
11,056
457

11,801
342
10,884
456

11,433
330
10,546
442

11,558
330
10,665
448

51.46
4.11
53.15
62.43

118
2,213

114
2,193

124
2,221

114
2,397

119
2,410

119
2,442

114
2,369

115
2,405

54.56
66.22

650.08
21.11
597.54
24.41

649.96
21.61
596.09
24.65

692.02
21.99
636.68
26.38

732.99
21.87
675.90
27.92

720.31
20.88
664.34
27.83

696.68
20.09
642.66
26.96

703.05
20.09
648.73
27.23

37.21
-5.69
38.74
47.14

7.02
134.89

7.62
136.21

6.98
146.73

7.29
147.34

7.27
149.06

6.97
144.34

7.00
146.31

40.02
50.58

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
512.40
518.41
691.39
655.49
Clothing materials (EUR per capita)
21.30
21.71
24.94
23.69
Garments (EUR per capita)
467.60
472.95
634.87
600.25
Other clothing (EUR per capita)
18.50
18.71
24.00
24.25
Clothing, cleaning, repair and hire
(EUR per capita)
5.00
5.04
7.58
7.29
Footwear (EUR per capita)
97.16
99.26
140.39
136.67
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.754

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,573.00

2,253.00

2,411.00

2,950.96

3,365.53

3,577.86

3,693.33

4,242.88

4,821.00

5,264.98

5,657.89

259.69

67.1

71.0

62.5

65.4

64.5

64.9

82.3

82.0

82.1

85.0

88.7

32.29

32.9

29.0

37.5

34.6

35.5

35.1

17.7

18.0

17.9

15.0

11.3

-65.75

Healthy life expectancy at birth

Total population (years)
77
Males (years)
74
Females (years)
80

77
75
80

78
76
81

78
76
81

79
76
81

79
77
82

80
78
82

80
78
83

80
78
82

81
79
83

81
79
83

4.99
6.75
3.31

6.9

9.7

10.7

10.9

10.7

11.3

11.5

11.9

12.2

12.5

104.93

31.0

35.1

35.4

35.6

34.2

35.2

35.0

35.4

35.5

35.7

24.05

351
73

368
79

376
80

392
82

403
84

419
88

442
92

463
93

480
95

147
23
45

151
25
47

155
26
48

163
27
49

169
27
51

178
28
52

190
29
54

201
31
58

210
32
60

177

194

210

224

224

224

235

249

259

22.72
4.89

23.12
4.92

24.04
5.03

24.66
5.16

25.62
5.37

27.01
5.59

28.21
5.69

29.22
5.80

9.35
1.55
2.87

9.53
1.59
2.94

9.97
1.63
3.01

10.32
1.68
3.09

10.86
1.73
3.18

11.58
1.80
3.31

12.24
1.87
3.52

12.79
1.94
3.63

11.98

12.90

13.75

13.69

13.72

14.32

15.17

15.77

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
6.1
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
28.8

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
21.80
Analgesics (EUR per capita)
4.55
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
9.14
Digestive Remedies (EUR per capita)
1.44
Medicated Skin Care (EUR per capita)
2.77
Vitamins and Dietary Supplements
(EUR per capita)
10.99
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.755

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

5,804
292

6,086
512

6,390
672

6,392
790

6,329
883

6,109
953

5,956
1,007

5,898
1,052

5,883
1,091

5,888
1,127

33.00
530.47

17

24

25

23

21

23

23

24

24

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
1,543
1,986
Package holidays consumer
expenditure (EUR per capita)
103.61
128.76

3,433

3,296

3,377

3,547

3,866

4,098

4,291

4,058

4,069

163.71

213.16

203.55

207.71

217.53

236.67

250.51

261.92

247.26

247.51

138.89

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
764
998
1,615
Hotels and other accommodation
consumer expenditure (EUR per capita) 51.30
64.70
100.28

1,624

1,681

1,676

1,805

1,913

1,949

1,929

2,013

163.48

100.29

103.40

102.79

110.50

116.93

118.96

117.57

122.45

138.69

1990
Satellite TV and Cable TV households
Cable TV households (000)
4,427
Satellite TV households (000)
179
Cinema attendances
Cinema attendances (million)

15

Source: Euromonitor International from Council of Europe

462

Euromonitor International 2011

Section 3 Country snapshots Netherlands

Consumer Technology

Table: 3.756

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

11.0

20.0

31.3

53.9

66.2

73.8

74.0

77.0

81.6

89.0

88.1

87.8

87.7

87.0

86.8

86.0

85.6

85.0

24.0

27.0

48.1

67.6

78.4

83.8

87.8

90.0

91.2

CD player and DVD player/recorder households

CD player households (% of
households)
38.1
75.1
DVD player/recorder households (% of
households)
0.1
Video game console households
Video game console households (% of
households)
2.0

13.1

12.5

12.9

13.3

13.4

13.2

13.2

13.1

13.0

12.9

Mobile telephone households

Mobile telephone households (% of
households)

0.0

11.4

78.3

84.0

88.2

91.0

92.0

92.9

93.7

94.3

94.8

Internet users
Internet users (000)

50

1,000

9,858

10,608

11,351

13,216

13,718

14,126

14,449

14,872

14,957

% change
1990-2010

123.28

531.59

29,813.02

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.757

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

64.0

68.0

74.0

75.0

75.0

75.9

76.6

77.1

77.6

78.1

78.5

22.72

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
1,989
2,206
Rail travel consumer expenditure
(EUR million)
649
742
Buses, coaches and taxis consumer
expenditure (EUR million)
487
542
Air travel consumer expenditure (EUR
million)
518
560
Other travel consumer expenditure
(EUR million)
335
362
Transport services per capita consumer expenditure
Transport services consumer
expenditure (EUR per capita)
133.56
143.02
Rail travel consumer expenditure
(EUR per capita)
43.58
48.09
Buses, coaches and taxis consumer
expenditure (EUR per capita)
32.68
35.17
Air travel consumer expenditure (EUR
per capita)
34.80
36.27
Other travel consumer expenditure
(EUR per capita)
22.49
23.49

3,772

3,739

4,064

4,294

4,624

4,904

5,085

4,987

5,181

160.49

1,078

1,094

1,264

1,337

1,500

1,581

1,527

1,495

1,547

138.32

1,016

1,022

1,081

1,083

1,142

1,214

1,285

1,261

1,313

169.81

1,026

984

1,064

1,191

1,278

1,351

1,478

1,452

1,515

192.37

652

639

654

683

704

758

795

779

806

140.59

234.21

230.91

249.97

263.35

283.11

299.77

310.36

303.88

315.17

135.98

66.93

67.56

77.77

82.00

91.84

96.66

93.21

91.11

94.08

115.90

63.08

63.12

66.51

66.42

69.94

74.21

78.46

76.86

79.88

144.42

63.71

60.77

65.46

73.04

78.26

82.59

90.19

88.46

92.17

164.86

40.48

39.46

40.24

41.89

43.08

46.31

48.51

47.46

49.03

117.95

Source: Euromonitor International from national statistics

Money

Table: 3.758

1990
Annual savings and savings ratio
Annual savings (EUR million)
19,724
Savings ratio (% of disposable
income)
14.1
Consumer lending by category
Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

15,919

17,920

13,006

12,921

10,620

13,664

19,379

22,317

22,302

22,904

16.12

9.6

7.3

5.3

5.1

4.1

5.2

7.0

7.7

8.0

8.0

-43.56

386,768

413,978

448,895

495,531

538,086

574,949

606,607

638,137

661,693

373,198

400,153

433,383

480,191

522,623

558,733

589,532

619,992

643,552

13,570

13,825

15,512

15,340

15,463

16,216

17,075

18,145

18,141

22,900

23,200

24,000

25,405

25,480

25,329

25,211

24,391

23,806

4,627

5,332

5,417

5,654

5,839

5,636

5,335

5,409

5,498

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

463

World Consumer Lifestyles Databook 2011

New Zealand

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.759

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

173
312
206
402
298
517
703
763
383

175
353
213
375
280
509
753
870
423

168
347
249
407
280
476
757
1,060
468

168
349
249
420
291
495
759
1,092
476

169
348
247
429
295
505
757
1,126
485

171
346
245
435
296
511
754
1,152
496

174
345
242
440
298
518
752
1,175
512

178
345
240
445
302
527
749
1,193
527

185
345
236
446
309
538
744
1,202
538

190
346
235
445
316
546
741
1,214
552

192
350
235
441
321
550
741
1,226
567

% change
1990-2010
11.29
11.99
14.02
9.79
7.73
6.44
5.30
60.61
48.23

Source: National statistical offices/Euromonitor International

People

Table: 3.760

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
3,453
0-14 yrs (000)
798
15-64 yrs (000)
2,272
65+ yrs (000)
383

3,673
848
2,403
423

3,949
884
2,597
468

4,027
890
2,662
476

4,088
893
2,710
485

4,134
890
2,747
496

4,185
888
2,785
512

4,228
888
2,813
527

4,269
889
2,842
538

4,311
894
2,865
552

4,352
898
2,887
567

26.06
12.50
27.09
48.23

Male population by age at January 1st

Male population by age at January
1st (000)
1,699
0-14 yrs (000)
408
15-64 yrs (000)
1,129
65+ yrs (000)
161

1,811
435
1,193
182

1,936
453
1,278
205

1,976
456
1,309
210

2,004
458
1,332
214

2,025
456
1,348
221

2,048
455
1,364
229

2,071
455
1,379
237

2,092
456
1,394
243

2,113
458
1,405
250

2,135
460
1,417
258

25.67
12.71
25.46
59.91

Female population by age at January 1st

Female population by age at January
1st (000)
1,754
0-14 yrs (000)
390
15-64 yrs (000)
1,143
65+ yrs (000)
221

1,863
412
1,209
241

2,012
431
1,319
262

2,052
434
1,352
266

2,084
435
1,378
270

2,109
434
1,399
275

2,136
433
1,420
283

2,158
433
1,434
290

2,177
434
1,448
295

2,197
436
1,460
302

2,218
438
1,471
309

26.44
12.29
28.70
39.72

Ethnic groups
European (000)
Mori (000)
Asian (000)
Pacific Peoples (000)
Other (000)

2,770
417
96
158
11

2,825
499
142
192
15

2,895
532
255
239
27

2,934
541
275
249
29

2,961
547
293
257
31

2,978
550
310
263
32

2,999
555
326
270
34

3,015
559
342
277
36

3,030
562
357
283
37

3,045
566
372
289
39

3,061
570
387
295
40

10.49
36.62
304.02
86.49
249.13

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,344
206
173
1,661

1,338
237
175
1,817

1,368
310
180
1,920

1,387
324
183
1,951

1,401
337
185
1,973

1,409
348
187
1,989

1,420
359
188
2,006

1,428
370
189
2,021

1,434
380
190
2,035

1,442
391
192
2,049

1,450
401
193
2,063

7.90
95.11
11.28
24.22

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

-30.70
1.85

31

31

31

32

32

32

32

32

32

16.54

28

29

29

29

29

29

30

30

30

16.39

3,460
567

3,515
572

3,558
576

3,605
580

3,646
582

3,684
584

3,725
586

3,765
588

27.57
17.19

15

16

16

16

16

16

16

17

26.06

381,537
332,715
300,413
192,620
175,711
169,499
120,992
115,435
96,347
96,454

389,278
337,953
309,839
196,955
179,378
172,805
123,717
116,469
98,909
96,972

397,057
343,270
319,413
201,320
182,975
176,166
126,497
117,592
101,330
97,398

404,658
348,435
328,968
205,608
186,444
179,466
129,249
118,683
103,635
97,701

411,659
352,994
338,086
209,601
189,698
182,471
131,792
119,496
105,908
97,869

418,387
357,347
346,980
213,454
192,801
185,366
134,256
120,265
108,063
97,959

424,987
361,639
355,658
217,227
195,841
188,208
136,671
121,039
110,165
98,065

431,491
365,850
364,231
220,949
198,848
191,005
139,048
121,782
112,258
98,167

44.70
25.85
65.04
48.54
49.11
30.42
42.91
7.44
74.15
3.85

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
3
3
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
2,951
3,142
3,389
Rural population (000)
502
532
560
Population density (persons per sq
km)
13
14
15
Population of major cities
Auckland (Number)
Christchurch (Number)
Manukau (Number)
North Shore (Number)
Waitakere (Number)
Wellington (Number)
Hamilton (Number)
Dunedin (Number)
Tauranga (Number)
Lower Hutt (Number)

298,191
290,700
220,689
148,749
133,356
146,455
97,298
113,351
64,462
94,526

339,742
314,000
249,023
169,022
152,425
156,434
108,200
118,265
75,404
95,968

374,213
327,938
291,425
188,502
172,113
166,434
118,455
114,662
93,668
95,926

Source: Euromonitor International from national statistics/UN

464

Euromonitor International 2011

Section 3 Country snapshots New Zealand

House and Home

Table: 3.761

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,145
1,249
Over US$5,000 (000)
1,094
1,194
Over US$15,000 (000)
733
843
Over US$35,000 (000)
205
290
Over US$55,000 (000)
74
116

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,361
1,273
819
259
106

1,385
1,322
965
381
168

1,408
1,357
1,088
544
264

1,429
1,378
1,129
620
330

1,447
1,378
1,112
615
325

1,467
1,404
1,169
714
417

1,484
1,418
1,178
725
430

1,500
1,418
1,137
648
361

1,520
1,450
1,207
753
455

32.71
32.53
64.76
266.66
515.54

Households by number of persons

1 person (000)
228
2 persons (000)
373
3 persons (000)
196
4 persons (000)
196
5 persons (000)
100
6+ persons (000)
54

269
409
216
197
99
62

313
462
225
204
100
62

318
470
228
208
101
63

322
479
232
213
102
64

325
487
236
217
102
65

328
494
240
222
103
67

331
501
244
226
103
69

334
508
247
229
104
70

338
516
250
233
104
71

341
523
253
236
104
71

50.03
40.14
28.85
20.37
4.60
30.90

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

228
270
389
130
131

269
298
376
142
166

313
343
361
151
196

318
350
362
154
204

322
358
363
157
211

325
367
367
161
212

328
376
367
165
217

331
382
367
168
225

334
385
367
171
235

338
392
364
173
244

341
397
366
175
249

50.03
46.91
-5.99
35.07
90.97

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

714
409
306
184
249

715
391
324
199
337

719
380
339
346
301

725
389
336
361
302

732
400
332
373
306

739
411
328
383
311

744
420
324
394
316

748
428
320
405
320

751
433
318
418
323

754
437
317
432
324

757
441
316
447
325

5.91
7.79
3.40
143.41
30.58

934

1,035

1,131

1,151

1,170

1,190

1,208

1,225

1,241

1,257

1,273

36.29

69
121
24

79
125
13

98
127
9

101
128
9

103
128
9

105
129
9

108
129
10

110
129
10

112
129
10

114
129
10

117
129
10

70.18
7.15
-58.83

Household running costs

Household running costs (NZ$ million)
Electricity (NZ$ million)
Gas (NZ$ million)
Solid Fuels (NZ$ million)
Liquid Fuels (NZ$ million)

832
710
61
38
8

1,235
980
101
79
19

1,684
1,409
157
73
10

1,768
1,497
169
65
7

1,849
1,577
179
61
6

2,043
1,746
199
65
6

2,303
1,972
225
71
6

2,475
2,123
243
74
6

2,567
2,202
252
76
6

2,655
2,279
261
78
6

2,759
2,374
265
81
6

231.58
234.39
333.89
113.91
-25.65

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

92.6
21.3
52.2
60.6
11.6
76.3
95.2
57.6
88.5
95.2

95.8
30.3
56.1
74.6
21.7
79.0
96.0
62.3
90.6
97.6

98.1
41.7
49.3
84.8
52.0
83.5
93.2
69.2
92.3
97.1

98.0
42.9
49.2
86.1
57.0
84.4
93.1
70.3
92.5
97.1

98.0
44.0
49.1
87.1
62.2
85.0
93.1
70.1
92.7
97.3

98.2
45.2
49.1
87.8
67.8
85.5
93.7
71.1
92.8
97.6

98.5
46.4
49.0
88.5
71.6
85.8
95.0
71.3
92.9
98.1

98.6
47.5
49.0
89.1
75.7
86.2
96.0
71.9
93.0
98.2

98.6
48.5
48.9
89.7
81.2
86.5
96.5
72.3
93.2
98.2

98.6
49.5
48.8
90.2
84.8
86.8
96.8
72.9
93.3
98.2

98.7
50.4
48.7
90.7
87.0
87.1
97.0
73.0
93.3
98.3

6.58
136.49
-6.72
49.67
649.84
14.15
1.84
26.76
5.47
3.19

4,913
1,995
1,081
1,126
648
31
32

4,912
1,995
1,081
1,126
648
30
31

4,910
1,995
1,079
1,126
648
30
32

4,890
1,995
1,085
1,100
649
30
32

4,851
2,000
1,090
1,050
650
29
32

4,818
2,010
1,095
1,000
650
30
33

4,966
2,050
1,100
1,100
652
30
34

4,971
2,050
1,105
1,100
652
33
32

4,971
2,050
1,110
1,095
652
33
31

Households by type of dwelling

Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)

Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

465

World Consumer Lifestyles Databook 2011

Income

Table: 3.762

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (NZ$
per capita)
15,571.17
16,911.03
Gross income (annual, constant) (NZ$
per capita)
18,973.14
19,782.49
Disposable income (annual, current)
(NZ$ per capita)
12,985.05
13,821.03
Disposable income (annual, constant)
(NZ$ per capita)
15,822.01
16,167.81

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

21,385.79

21,578.02

22,700.45

24,178.61

25,105.21

26,003.95

27,739.85

27,576.63

27,904.43

79.21

23,753.74

24,022.96

25,077.27

26,217.05

26,658.21

27,252.84

28,232.16

27,752.68

27,904.43

47.07

17,998.18

17,787.05

18,896.45

20,168.80

20,492.13

21,153.52

22,571.95

22,454.99

22,672.99

74.61

19,991.04

19,802.44

20,874.98

21,869.18

21,759.78

22,169.45

22,972.55

22,598.34

22,672.99

43.30

Gross income (annual, current) by age

Aged 15-19 (NZ$)
10,754
Aged 20-24 (NZ$)
18,528
Aged 25-29 (NZ$)
23,053
Aged 30-34 (NZ$)
25,320
Aged 35-39 (NZ$)
27,789
Aged 40-44 (NZ$)
30,121
Aged 45-49 (NZ$)
30,807
Aged 50-54 (NZ$)
28,425
Aged 55-59 (NZ$)
22,655
Aged 60-64 (NZ$)
16,340
Aged 65+ (NZ$)
8,761

12,372
20,291
24,575
26,850
29,221
31,511
32,190
29,794
24,374
17,969
10,108

16,295
24,868
30,201
32,855
35,064
36,819
37,313
35,465
31,246
25,743
17,222

17,120
25,532
30,429
32,855
35,075
36,966
37,578
35,552
31,299
25,855
17,563

18,179
26,832
31,938
34,335
36,663
38,663
39,310
37,101
32,668
27,140
18,666

19,600
28,540
34,031
36,331
38,828
40,993
41,759
39,490
34,809
29,181
20,364

20,507
29,398
35,277
37,414
40,063
42,310
43,077
40,729
35,741
30,186
21,244

21,389
30,134
36,305
38,135
40,836
43,263
44,331
42,346
37,439
32,022
22,849

23,014
31,860
38,459
40,245
43,003
45,653
46,961
45,178
40,050
34,455
24,893

23,461
32,086
38,686
40,684
43,354
46,062
47,347
45,476
40,110
34,405
24,939

24,430
33,036
39,450
41,673
44,126
47,027
48,591
47,022
41,825
35,988
26,529

127.17
78.30
71.13
64.58
58.79
56.13
57.73
65.42
84.62
120.24
202.81

Gross income (annual, constant) by age

Aged 15-19 (NZ$)
16,519
Aged 20-24 (NZ$)
28,460
Aged 25-29 (NZ$)
35,410
Aged 30-34 (NZ$)
38,893
Aged 35-39 (NZ$)
42,684
Aged 40-44 (NZ$)
46,267
Aged 45-49 (NZ$)
47,321
Aged 50-54 (NZ$)
43,662
Aged 55-59 (NZ$)
34,798
Aged 60-64 (NZ$)
25,099
Aged 65+ (NZ$)
13,457

17,147
28,124
34,061
37,215
40,501
43,675
44,616
41,295
33,782
24,905
14,010

19,951
30,447
36,977
40,226
42,930
45,080
45,684
43,422
38,256
31,518
21,086

20,599
30,721
36,613
39,532
42,203
44,479
45,215
42,777
37,660
31,109
21,133

21,384
31,563
37,568
40,388
43,127
45,479
46,240
43,641
38,427
31,925
21,957

22,376
32,583
38,852
41,477
44,327
46,799
47,674
45,083
39,739
33,315
23,248

22,649
32,468
38,962
41,322
44,247
46,729
47,576
44,983
39,474
33,339
23,463

23,075
32,509
39,166
41,140
44,054
46,673
47,825
45,683
40,389
34,546
24,650

23,882
33,062
39,910
41,764
44,625
47,376
48,732
46,882
41,561
35,755
25,832

23,841
32,605
39,311
41,341
44,055
46,807
48,113
46,211
40,759
34,962
25,342

24,430
33,036
39,450
41,673
44,126
47,027
48,591
47,022
41,825
35,988
26,529

47.89
16.08
11.41
7.15
3.38
1.64
2.68
7.70
20.19
43.38
97.14

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.763

1990
Consumer expenditure by category
Consumer expenditure by category
(NZ$ million)
45,159
Food and non-alcoholic beverages
(NZ$ million)
6,232
Alcoholic beverages and tobacco (NZ$
million)
1,426
Clothing and footwear (NZ$ million)
2,394
Housing (NZ$ million)
9,052
Household goods and services (NZ$
million)
4,940
Health goods and medical services
(NZ$ million)
1,359
Transport (NZ$ million)
7,450
Communications (NZ$ million)
1,215
Leisure and recreation (NZ$ million)
2,429
Education (NZ$ million)
286
Hotels and catering (NZ$ million)
3,276
Miscellaneous goods and services
(NZ$ million)
5,101

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

55,953

79,738

86,573

91,869

97,649

102,044

106,835

109,029

111,128

115,504

155.77

7,965

10,679

11,376

12,408

13,162

13,983

14,932

15,514

16,170

17,352

178.43

1,652
2,731
11,215

2,814
3,682
15,685

3,349
3,926
16,531

3,218
4,082
17,327

3,191
4,283
18,198

3,158
4,567
18,675

3,326
4,732
19,206

3,313
4,800
19,579

3,454
4,922
19,968

3,257
4,827
21,310

128.43
101.61
135.42

6,451

8,271

9,083

9,684

10,554

11,131

11,787

11,867

12,176

12,642

155.91

1,790
8,387
1,560
3,546
706
4,143

2,490
11,101
2,652
5,907
1,778
5,869

2,778
12,088
2,948
6,584
2,082
6,436

2,645
12,899
3,168
8,050
1,742
6,817

2,619
13,938
3,353
9,034
1,582
7,396

2,513
14,643
3,455
9,841
1,361
7,893

2,488
14,903
3,629
10,793
1,255
8,274

2,317
15,217
3,648
11,393
1,025
8,458

2,369
14,716
3,731
11,671
1,048
8,665

2,416
14,102
3,868
12,527
901
9,145

77.76
89.29
218.36
415.73
215.07
179.14

5,806

8,810

9,392

9,829

10,340

10,825

11,508

11,895

12,239

13,157

157.94

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.764

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,462
825
637
68
233

1,633
913
720
89
263

1,874
1,024
851
116
311

1,918
1,044
874
113
317

2,015
1,094
921
117
325

2,070
1,117
953
113
335

2,116
1,143
974
114
331

2,153
1,160
993
127
337

2,188
1,165
1,023
130
340

2,182
1,158
1,024
129
337

2,209
1,167
1,042
134
341

51.07
41.53
63.41
97.59
46.45

124
73
50

110
61
49

105
56
49

97
49
47

84
41
43

82
41
41

84
42
42

83
41
41

95
50
45

142
75
68

155
81
74

25.12
10.07
47.11

7.8

6.3

5.3

4.8

4.0

3.8

3.8

3.7

4.2

6.1

6.5

-16.05

8.2

6.3

5.2

4.5

3.6

3.5

3.5

3.4

4.1

6.1

6.5

-20.79

7.3

6.4

5.5

5.1

4.5

4.1

4.1

4.0

4.2

6.2

6.6

-9.31

Source: International Labour Organisation/Euromonitor International

466

Euromonitor International 2011

Section 3 Country snapshots New Zealand

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.765

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

110
319
341

141
345
420

156
355
483

160
356
504

163
353
503

165
353
526

165
351
522

171
349
527

172
349
515

175
347
508

178
346
499

5
16

5
16

5
16

5
16

5
16

5
16

5
16

5
16

5
16

% change
1990-2010
61.28
8.69
46.42

112
54
58

164
74
90

224
95
129

241
101
141

243
101
142

240
99
141

238
97
140

243
100
142

244
102
143

246
102
144

248
103
144

122.24
93.35
148.90

2.2

3.0

7.9

10.9

17.0

17.0

15.5

13.6

12.9

12.2

11.7

438.71

31,581
4,194
3,812

32,154
3,925
3,803

38,713
4,825
6,162

40,154
4,170
6,187

42,620
4,567
6,385

41,973
4,911
6,432

43,297
5,475
6,317

44,168
5,684
6,408

44,682
5,846
6,462

11,402
4,452

12,093
4,460

14,001
5,277

15,306
5,428

16,283
5,367

15,227
4,985

15,803
5,160

16,051
5,194

16,155
5,217

1,798
540
4,607
590

1,683
482
4,767
712

1,899
404
5,442
398

2,071
400
5,709
520

2,273
492
6,202
729

2,281
436
6,754
671

2,711
307
6,871
386

2,814
300
7,082
376

2,892
283
7,230
342

186

229

305

363

322

276

267

259

255

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.766

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (NZ$
million)
5,827
7,437
Bread and cereals (NZ$ million)
1,059
1,376
Meat (NZ$ million)
1,317
1,531
Fish and seafood (NZ$ million)
179
194
Milk, cheese and eggs (NZ$ million)
830
1,035
Oils and fats (NZ$ million)
165
205
Fruit (NZ$ million)
596
717
Vegetables (NZ$ million)
613
804
Sugar and confectionery (NZ$ million)
465
606
Other foods (NZ$ million)
603
969

9,950
1,678
1,965
269
1,217
241
957
1,053
836
1,734

10,599
1,774
2,106
297
1,247
247
993
1,114
892
1,930

11,561
1,927
2,303
329
1,334
264
1,069
1,210
973
2,150

12,254
1,994
2,397
360
1,395
277
1,070
1,277
1,043
2,441

13,000
2,013
2,450
405
1,442
286
1,000
1,343
1,129
2,932

13,872
2,094
2,565
445
1,518
301
995
1,426
1,217
3,311

14,409
2,152
2,643
468
1,568
311
1,003
1,479
1,269
3,515

15,014
2,222
2,736
492
1,627
323
1,018
1,539
1,327
3,730

16,137
2,411
2,912
532
1,718
341
1,071
1,607
1,423
4,123

176.94
127.65
121.14
197.39
106.98
106.67
79.63
162.14
206.13
583.71

2,631.85
440.50
522.94
73.75

2,828.35
471.43
563.42
80.49

2,964.30
482.36
579.85
87.09

3,106.61
481.05
585.48
96.78

3,280.77
495.24
606.63
105.24

3,375.47
504.09
619.28
109.57

3,483.17
515.58
634.74
114.06

3,707.63
553.90
669.15
122.30

119.69
80.59
75.42
135.91

309.64
61.33
246.57
276.62

326.36
64.59
261.53
296.02

337.46
67.01
258.84
308.91

344.59
68.35
238.97
320.94

359.01
71.19
235.32
337.25

367.35
72.81
235.07
346.51

377.41
74.88
236.23
357.01

394.70
78.35
245.98
369.19

64.19
63.94
42.50
107.94

221.49
479.24

238.04
525.99

252.31
590.49

269.80
700.66

287.82
783.06

297.35
823.44

307.86
865.40

327.06
947.24

142.84
442.37

Food per capita consumer expenditure by category

Food consumer expenditure (NZ$ per
capita)
1,687.68
2,024.52
2,519.94
Bread and cereals (NZ$ per capita)
306.72
374.58
424.97
Meat (NZ$ per capita)
381.44
416.77
497.66
Fish and seafood (NZ$ per capita)
51.84
52.81
68.13
Milk, cheese and eggs (NZ$ per
capita)
240.39
281.75
308.22
Oils and fats (NZ$ per capita)
47.79
55.81
61.04
Fruit (NZ$ per capita)
172.62
195.18
242.37
Vegetables (NZ$ per capita)
177.54
218.87
266.68
Sugar and confectionery (NZ$ per
capita)
134.68
164.97
211.73
Other foods (NZ$ per capita)
174.65
263.78
439.15
Catering consumer expenditure
Catering consumer expenditure (NZ$
million)
2,790
Catering consumer expenditure (NZ$
per capita)
808.07

3,534

5,020

5,465

5,767

6,256

6,675

6,997

7,153

7,327

7,707

176.25

962.04

1,271.37

1,357.02

1,410.87

1,513.36

1,595.12

1,654.81

1,675.68

1,699.74

1,770.80

119.14

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

467

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.767

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (NZ$ million)
937
1,106
1,914
Beer (NZ$ million)
190
191
251
Spirits (NZ$ million)
400
450
740
Wine (NZ$ million)
346
466
924

2,311
290
903
1,118

2,236
274
879
1,084

2,235
272
879
1,083

2,246
272
885
1,089

2,385
289
940
1,156

2,383
289
939
1,155

2,490
301
981
1,207

2,340
270
973
1,097

149.78
41.91
143.36
217.16

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (NZ$ per capita)
271.38
301.08
484.74
573.85
Beer (NZ$ per capita)
55.03
51.99
63.57
72.01
Spirits (NZ$ per capita)
115.85
122.50
187.41
224.23
Wine (NZ$ per capita)
100.21
126.86
234.01
277.61

547.03
67.03
215.04
265.20

540.66
65.80
212.63
261.98

536.73
65.00
211.49
260.24

564.06
68.35
222.31
273.40

558.17
67.66
220.08
270.66

577.71
69.78
227.65
280.04

537.73
61.95
223.66
252.13

98.14
12.57
93.05
151.59

777
227

848
250

908
268

983
291

1,060
314

1,105
328

1,156
343

1,215
353

200.08
223.76

550

598

640

692

746

778

813

862

191.36

207.46

219.65

234.91

250.69

258.95

268.22

279.23

138.04

61.16

64.83

69.54

74.26

76.80

79.52

81.08

156.83

146.30

154.82

165.37

176.43

182.15

188.71

198.15

131.13

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NZ$ million)
405
528
728
Coffee, tea and cocoa (NZ$ million)
109
130
210
Mineral waters, soft drinks, fruit
and vegetable juices (NZ$ million)
296
398
518

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NZ$ per capita)
117.30
143.73
184.37
192.94
Coffee, tea and cocoa (NZ$ per
capita)
31.57
35.39
53.18
56.37
Mineral waters, soft drinks, fruit
and vegetable juices (NZ$ per capita) 85.73
108.34
131.19
136.57
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.768

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (NZ$
million)
489
Tobacco consumer expenditure (NZ$
per capita)
141.63

546

899

1,038

982

956

911

941

930

963

917

87.51

148.63

227.68

257.75

240.24

231.26

217.70

222.55

217.98

223.48

210.67

48.75

23.9
24.8
23.2

23.7
24.8
22.6

22.9
24.7
21.2

22.8
23.9
21.8

22.4
23.3
21.6

22.0
23.6
20.4

21.5
22.9
20.2

21.1
22.7
19.5

20.6
22.2
19.2

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.769

1990
Personal care consumer expenditure
Personal care consumer expenditure
(NZ$ million)
918
Personal care consumer expenditure
(NZ$ per capita)
265.88

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,286

1,851

1,928

1,998

2,098

2,237

2,379

2,464

2,540

2,640

187.56

350.08

468.78

478.74

488.80

507.52

534.58

562.64

577.13

589.30

606.51

128.11

841
121
97
151
68
149

880
127
100
158
72
158

921
133
103
164
76
167

964
139
106
169
80
176

1,010
145
110
176
85
187

1,049
151
113
184
88
197

1,084
156
116
190
91
206

215.35
30.97
24.47
38.60
17.58
38.64

222.72
32.10
24.91
39.64
18.32
40.28

230.30
33.13
25.45
40.44
19.11
42.12

238.91
34.40
25.92
41.66
20.00
44.25

245.79
35.43
26.52
43.05
20.65
46.22

251.38
36.30
26.87
44.00
21.23
47.82

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (NZ$ million)
797
Colour cosmetics (NZ$ million)
117
Fragrances (NZ$ million)
95
Hair care (NZ$ million)
144
Mens grooming (NZ$ million)
64
Skin care (NZ$ million)
139

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (NZ$ per capita)
201.94
208.71
Colour cosmetics (NZ$ per capita)
29.51
30.12
Fragrances (NZ$ per capita)
24.05
24.20
Hair care (NZ$ per capita)
36.40
37.59
Mens grooming (NZ$ per capita)
16.25
16.91
Skin care (NZ$ per capita)
35.30
37.11
Source: National statistical offices/OECD/Eurostat/Euromonitor International

468

Euromonitor International 2011

Section 3 Country snapshots New Zealand

Fashion

Table: 3.770

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (NZ$ million)
1,867
2,023
2,860
Clothing materials (NZ$ million)
125
87
80
Garments (NZ$ million)
1,512
1,604
2,593
Other clothing (NZ$ million)
149
242
94
Clothing, cleaning, repair and hire
(NZ$ million)
81
90
94
Footwear (NZ$ million)
527
708
822

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

3,048
81
2,780
100

3,168
82
2,898
103

3,375
86
3,090
110

3,709
94
3,399
121

3,901
99
3,577
127

3,981
100
3,651
129

4,102
103
3,763
133

4,106
90
3,800
105

119.92
-27.83
151.30
-29.48

88
878

85
914

88
908

95
858

99
831

100
820

103
819

111
722

37.07
36.94

775.04
20.06
708.98
25.20

816.43
20.80
747.49
26.61

886.34
22.46
812.26
28.92

922.60
23.41
845.97
30.04

932.55
23.41
855.28
30.20

951.64
23.88
873.05
30.83

943.36
20.73
872.99
24.14

74.46
-42.75
99.35
-44.06

20.79
223.61

21.29
219.65

22.70
205.04

23.41
196.53

23.41
191.99

23.88
190.10

25.51
165.81

8.73
8.63

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (NZ$ per capita)
540.74
550.71
724.32
756.85
Clothing materials (NZ$ per capita)
36.20
23.68
20.26
20.11
Garments (NZ$ per capita)
437.92
436.65
656.70
690.31
Other clothing (NZ$ per capita)
43.16
65.88
23.81
24.83
Clothing, cleaning, repair and hire
(NZ$ per capita)
23.46
24.50
23.81
21.85
Footwear (NZ$ per capita)
152.64
192.73
208.18
218.02
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.771

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

891.00

1,198.00

1,252.00

1,610.93

2,059.65

2,357.07

2,387.93

2,790.30

2,690.00

2,717.74

2,800.20

214.28

82.4

77.2

77.9

78.3

77.0

76.9

77.5

78.9

78.7

79.1

79.7

-3.28

17.6

22.8

22.1

21.7

23.0

23.1

22.5

21.1

21.3

20.9

20.3

15.37

Healthy life expectancy at birth

Total population (years)
75
Males (years)
73
Females (years)
78

77
74
80

79
77
81

79
77
81

80
78
82

80
78
82

80
78
82

80
78
82

80
78
82

80
78
82

80
79
82

6.73
8.36
5.18

15.6

23.0

24.7

25.1

25.4

26.0

26.5

27.1

27.7

28.2

137.90

34.7

35.4

35.2

35.4

35.7

35.9

36.3

36.6

36.8

37.0

13.68

149
36

154
37

160
39

166
41

172
42

177
43

184
44

188
44

193
45

50
11
22

52
11
23

54
12
23

55
12
24

56
13
25

57
13
27

59
13
28

60
14
29

62
14
29

140

151

160

175

183

190

196

206

217

38.32
9.31

39.13
9.55

40.04
9.82

41.01
10.08

41.83
10.09

43.01
10.21

43.66
10.24

44.30
10.28

12.97
2.82
5.68

13.13
2.90
5.75

13.24
2.97
5.91

13.38
3.05
6.09

13.58
3.10
6.32

13.83
3.16
6.54

14.03
3.15
6.62

14.25
3.16
6.65

37.62

39.17

42.44

43.82

45.04

46.03

47.89

49.83

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
11.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.6

Consumer health (selected) retail sales by category

Consumer health retail sales (NZ$
million)
Analgesics (NZ$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (NZ$ million)
Digestive Remedies (NZ$ million)
Medicated Skin Care (NZ$ million)
Vitamins and Dietary Supplements
(NZ$ million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (NZ$
per capita)
37.62
Analgesics (NZ$ per capita)
9.10
Cough, Cold and Allergy (Hay Fever)
Remedies (NZ$ per capita)
12.76
Digestive Remedies (NZ$ per capita)
2.80
Medicated Skin Care (NZ$ per capita)
5.61
Vitamins and Dietary Supplements
(NZ$ per capita)
35.36
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.772

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1
3

33
374

40
424

46
463

53
497

59
527

65
551

71
571

77
588

82
603

500,378.89

Package holidays consumer expenditure

Package holidays consumer
expenditure (NZ$ million)
277
312
Package holidays consumer
expenditure (NZ$ per capita)
80.23
84.93

628

685

839

933

988

1,059

1,110

1,131

1,079

289.36

159.05

170.09

205.26

225.70

236.10

250.46

260.12

262.43

247.80

208.87

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (NZ$ million)
486
610
849
Hotels and other accommodation
consumer expenditure (NZ$ per capita) 140.76
166.06
215.02

971

1,050

1,140

1,218

1,277

1,306

1,338

1,437

195.76

241.11

256.88

275.77

291.07

302.01

306.01

310.41

330.25

134.61

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

www.euromonitor.com

469

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.773

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

6.0

11.4

17.7

25.0

33.0

40.3

51.7

63.0

67.8

86.4

87.1

87.6

88.5

89.3

88.5

88.1

87.1

85.1

14.7

23.3

38.7

60.3

76.5

84.7

88.9

90.6

91.6

CD player and DVD player/recorder households

CD player households (% of
households)
31.2
52.1
DVD player/recorder households (% of
households)
0.1

% change
1990-2010

172.35

Video game console households

Video game console households (% of
households)
9.0

11.4

13.9

14.3

14.8

15.2

15.1

14.9

14.7

14.5

14.3

59.72

Mobile telephone households

Mobile telephone households (% of
households)

13.2

69.3

71.3

73.5

75.4

77.0

78.5

79.9

81.3

82.6

10,622.22

180

2,341

2,447

2,513

2,578

2,866

2,925

3,047

3,400

3,727

0.8

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.774

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

69.3

72.1

77.8

78.5

79.2

80.0

80.8

81.4

82.1

82.8

83.3

20.19

3,017

3,139

3,271

3,466

3,496

3,485

3,528

3,387

3,225

48.88

52

57

61

65

66

66

67

64

60

59.13

428

468

500

534

542

542

550

529

480

13.69

1,919

2,006

2,095

2,221

2,242

2,236

2,264

2,173

2,047

45.59

617

607

615

646

647

641

648

621

637

113.18

779.45

800.24

838.44

835.44

824.21

826.48

785.65

740.89

18.10

14.15

14.92

15.72

15.77

15.61

15.69

14.84

13.89

26.23

Transport services consumer expenditure

Transport services consumer
expenditure (NZ$ million)
2,166
2,233
Rail travel consumer expenditure
(NZ$ million)
38
36
Buses, coaches and taxis consumer
expenditure (NZ$ million)
422
392
Air travel consumer expenditure (NZ$
million)
1,406
1,446
Other travel consumer expenditure
(NZ$ million)
299
359

Transport services per capita consumer expenditure

Transport services consumer
expenditure (NZ$ per capita)
627.34
607.87
764.09
Rail travel consumer expenditure
(NZ$ per capita)
11.01
9.80
13.17
Buses, coaches and taxis consumer
expenditure (NZ$ per capita)
122.22
106.71
108.40
Air travel consumer expenditure (NZ$
per capita)
407.22
393.63
486.01
Other travel consumer expenditure
(NZ$ per capita)
86.60
97.73
156.26

116.21

122.32

129.18

129.52

128.18

128.77

122.64

110.23

-9.81

498.11

512.53

537.27

535.77

528.82

530.31

504.22

470.32

15.49

150.73

150.46

156.27

154.61

151.60

151.72

143.96

146.45

69.11

Source: Euromonitor International from national statistics

Money

Table: 3.775

1990
Annual savings and savings ratio
Annual savings (NZ$ million)
108
Savings ratio (% of disposable
income)
0.2

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

-3,828

-5,416

-10,444

-10,056

-9,905

-12,504

-13,672

-9,525

-11,517

-14,274

-13,341.48

-7.5

-7.6

-14.6

-13.0

-11.9

-14.6

-15.3

-9.9

-11.9

-14.5

-6,115.78

77,636

96,648

110,706

127,878

141,804

157,838

170,602

190,294

208,431

60,033

75,381

86,516

99,798

110,208

123,333

134,190

153,454

168,865

17,603

21,267

24,190

28,080

31,596

34,505

36,411

36,840

39,566

2,391

2,436

2,506

2,518

2,612

2,822

2,984

3,258

3,537

2,371

2,605

2,726

2,853

3,008

3,090

3,125

3,153

3,188

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

470

Euromonitor International 2011

Section 3 Country snapshots Nigeria

Nigeria

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.776

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11,092
18,504
10,347
14,593
8,779
14,715
14,706
12,865
9,713

12,188
20,364
11,719
17,328
10,540
17,440
16,575
14,546
10,944

13,921
23,415
13,478
20,612
13,164
22,083
20,034
17,240
12,996

14,201
23,918
13,760
21,040
13,490
22,713
20,672
17,643
13,352

14,485
24,435
14,051
21,470
13,805
23,323
21,353
18,053
13,719

14,768
24,963
14,353
21,907
14,110
23,912
22,076
18,471
14,093

15,051
25,502
14,664
22,355
14,409
24,484
22,841
18,900
14,473

15,329
26,047
14,984
22,815
14,705
25,039
23,642
19,342
14,857

15,592
26,594
15,313
23,289
15,001
25,584
24,471
19,799
15,246

15,824
27,138
15,651
23,778
15,303
26,125
25,320
20,272
15,640

16,014
27,675
15,999
24,283
15,613
26,669
26,181
20,766
16,039

% change
1990-2010
44.38
49.56
54.61
66.40
77.85
81.24
78.03
61.41
65.13

Source: National statistical offices/Euromonitor International

People

Table: 3.777

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
97,338
0-14 yrs (000)
44,571
15-64 yrs (000)
49,899
65+ yrs (000)
2,868

110,449
49,664
57,539
3,247

131,061
57,078
70,044
3,938

134,270
58,269
71,945
4,056

137,544
59,491
73,875
4,178

140,879
60,740
75,835
4,304

144,273
62,011
77,830
4,433

147,722
63,297
79,860
4,564

151,212
64,585
81,931
4,697

154,729
65,853
84,046
4,830

158,259
67,085
86,213
4,961

62.59
50.51
72.77
72.98

Male population by age at January 1st

Male population by age at January
1st (000)
48,389
55,020
0-14 yrs (000)
22,425
25,046
15-64 yrs (000)
24,680
28,507
65+ yrs (000)
1,284
1,467

65,494
28,883
34,812
1,799

67,130
29,498
35,777
1,854

68,798
30,128
36,758
1,912

70,498
30,771
37,755
1,972

72,226
31,422
38,771
2,034

73,982
32,080
39,806
2,096

75,758
32,737
40,862
2,159

77,548
33,383
41,942
2,222

79,343
34,010
43,049
2,285

63.97
51.66
74.43
77.97

Female population by age at January 1st

Female population by age at January
1st (000)
48,949
55,430
0-14 yrs (000)
22,145
24,618
15-64 yrs (000)
25,219
29,032
65+ yrs (000)
1,585
1,780

65,567
28,195
35,232
2,140

67,140
28,770
36,168
2,202

68,745
29,362
37,117
2,266

70,381
29,969
38,080
2,332

72,047
30,588
39,059
2,399

73,740
31,217
40,054
2,468

75,454
31,848
41,068
2,538

77,181
32,470
42,104
2,607

78,916
33,075
43,164
2,677

61.22
49.35
71.15
68.93

Ethnic groups
Nigerian (000)
Non-African (000)
Other African (000)

96,828
82
429

109,814
92
543

130,245
110
706

133,426
112
731

136,674
115
755

139,981
118
779

143,348
121
805

146,768
123
830

150,232
126
854

153,719
129
880

157,221
132
905

62.37
62.17
111.20

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

33,632
1,352
2,344
59,924

38,716
1,467
2,456
67,713

46,802
1,632
2,589
79,922

48,047
1,659
2,611
81,834

49,323
1,686
2,636
83,777

50,632
1,713
2,659
85,749

51,954
1,742
2,687
87,763

53,281
1,773
2,715
89,822

54,642
1,803
2,743
91,891

56,008
1,833
2,771
93,980

57,379
1,863
2,802
96,075

70.61
37.79
19.53
60.33

Marriage and divorce rates, and age at first marriage

First marriage: average age of men
(years)
24
25
26
First marriage: average age of women
(years)
17
18
18

26

26

26

26

26

26

26

26

8.11

19

19

19

19

19

19

19

19

8.13

60,035
74,235

62,505
75,038

65,049
75,829

67,670
76,603

70,363
77,359

73,123
78,089

75,944
78,785

78,818
79,441

129.50
26.11

147

151

155

158

162

166

170

174

62.59

8,266,008
3,221,940
3,355,782
1,496,451
1,011,988
1,084,036
1,073,890
923,239
775,865
705,835

8,504,973
3,370,580
3,470,364
1,534,868
1,054,946
1,114,038
1,096,868
947,424
794,674
729,362

8,745,289
3,524,266
3,591,435
1,573,874
1,100,341
1,143,865
1,120,272
971,407
812,830
753,641

8,987,238
3,683,265
3,718,102
1,613,318
1,147,979
1,173,599
1,143,885
995,221
830,452
778,569

9,229,919
3,847,470
3,848,884
1,652,845
1,197,499
1,203,184
1,167,327
1,018,826
847,584
803,931

9,478,450
4,015,950
3,980,828
1,692,952
1,247,755
1,233,592
1,190,876
1,043,058
865,333
829,821

9,727,934
4,188,756
4,115,804
1,733,113
1,299,462
1,263,952
1,214,248
1,067,166
882,761
856,108

9,978,015
4,365,419
4,252,790
1,773,168
1,352,295
1,294,269
1,237,296
1,091,158
899,943
882,684

103.89
149.32
107.97
88.88
130.45
93.34
70.50
86.81
75.28
76.14

Urban and rural population, and population density

Urban population (000)
34,343
42,932
57,641
Rural population (000)
62,995
67,518
73,420
Population density (persons per sq
km)
107
121
144
Population of major cities
Lagos (Number)
4,893,725
Ibadan (Number)
1,750,900
Kano (Number)
2,044,917
Kaduna (Number)
938,790
Maiduguri (Number)
586,796
Port Harcourt (Number)
669,429
Benin City (Number)
725,676
Zaria (Number)
584,087
Ilorin (Number)
513,433
Abuja (Number)
501,131

6,320,656
2,217,648
2,597,090
1,188,756
740,708
836,060
889,771
721,569
611,209
556,922

8,029,211
3,078,402
3,248,701
1,458,899
971,698
1,053,900
1,051,600
898,898
756,399
683,236

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

471

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.778

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
6,289
8,262
Over US$5,000 (000)
397
465
Over US$15,000 (000)
91
115
Over US$35,000 (000)
32
41
Over US$55,000 (000)
19
24

13,656
1,374
311
113
66

15,899
1,684
307
107
62

18,377
2,202
396
134
78

21,757
3,289
603
205
119

22,548
3,428
606
195
114

23,927
3,916
709
235
137

25,893
4,901
893
293
172

25,171
4,033
714
225
131

27,014
4,850
844
246
142

329.53
1,123.08
827.35
659.40
661.01

Households by number of persons

1 person (000)
2,634
2 persons (000)
2,258
3 persons (000)
2,265
4 persons (000)
2,151
5 persons (000)
1,936
6+ persons (000)
6,064

2,836
2,592
2,770
2,615
2,371
7,307

3,064
3,095
3,595
3,369
3,085
9,409

3,090
3,169
3,724
3,486
3,195
9,745

3,119
3,245
3,852
3,603
3,307
10,085

3,155
3,323
3,981
3,721
3,418
10,426

3,199
3,405
4,110
3,839
3,529
10,768

3,252
3,491
4,237
3,956
3,639
11,108

3,314
3,580
4,364
4,073
3,748
11,446

3,384
3,672
4,492
4,191
3,858
11,783

3,460
3,768
4,619
4,309
3,968
12,123

31.39
66.92
103.88
100.29
104.90
99.93

12,219

14,408

18,599

19,283

19,975

4,379
1,706

5,217
1,802

5,321
1,805

5,419
1,817

18,158
8
18,150
6,578
4,114

18,845
20
18,825
6,657
4,180

19,517
44
19,473
6,762
4,246

20,183
78
20,105
6,887
4,310

20,851
121
20,730
7,023
4,373

70.64

3,843
1,246

17,447
6
17,441
6,470
4,108

82.74
251.10

3,923
789
25
87
3,021

47,085
19,824
9,264
6,848
11,149

167,356
77,749
40,659
19,385
29,563

213,914
100,640
51,074
24,757
37,444

264,317
126,075
62,116
30,294
45,832

341,477
164,505
79,058
39,470
58,445

349,162
169,723
79,566
40,775
59,098

376,699
185,288
86,673
43,209
61,529

418,614
208,284
97,052
47,325
65,954

475,620
238,060
111,392
53,335
72,833

547,588
274,896
128,882
61,175
82,635

13,858.83
34,739.62
514,115.22
69,884.03
2,635.02

Household durable ownership

Colour TV Set (% of households)
1.5
Dishwasher (% of households)
0.0
Freezer (% of households)
0.0
Microwave Oven (% of households)
0.0
Personal Computer (% of households)
0.0
Refrigerator (% of households)
10.7
Telephone (% of households)
0.0
Tumble Drier (% of households)
0.3
Vacuum Cleaner (% of households)
0.1
Washing Machine (% of households)
0.4

7.4
0.0
0.0
0.0
0.0
13.1
0.4
0.7
0.6
1.9

21.4
0.0
1.2
1.3
0.5
17.4
4.3
1.0
3.0
6.7

23.4
0.1
1.7
1.8
2.0
18.0
5.5
1.0
3.7
7.6

25.3
0.1
2.4
2.4
3.0
18.3
6.4
1.1
4.8
8.6

27.1
0.1
3.2
3.0
4.0
18.7
6.2
1.1
6.0
9.5

28.9
0.1
4.0
3.8
4.5
18.7
4.9
1.2
7.2
10.4

30.5
0.2
4.9
4.6
5.1
17.3
3.1
1.2
8.5
11.3

32.0
0.3
5.7
5.5
12.0
15.9
1.8
1.3
9.8
12.1

33.5
0.3
6.5
6.4
13.5
16.0
1.6
1.3
11.3
12.9

34.7
0.5
7.2
7.3
14.6
16.6
1.5
1.3
13.1
13.6

2,162.36

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Household running costs
Household running costs (NGN million)
Electricity (NGN million)
Gas (NGN million)
Solid Fuels (NGN million)
Liquid Fuels (NGN million)

1995

55.02
7,168.80
355.64
8,962.50
3,522.63

Source: Euromonitor International from national statistics

Income

Table: 3.779

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (NGN
per capita)
1,868.48
16,897.32
Gross income (annual, constant) (NGN
per capita)
47,312.58
69,657.61
Disposable income (annual, current)
(NGN per capita)
1,647.23
14,806.36
Disposable income (annual, constant)
(NGN per capita)
41,710.18
61,037.84

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

47,912.18

59,212.52

70,980.40

88,643.63

88,577.07

92,510.70

99,405.75

109,851.41

123,421.25

6,505.44

99,277.87

110,230.07

117,705.36

127,741.08

120,770.01

122,552.33

120,810.53

122,479.00

123,421.25

160.86

42,765.15

52,851.53

63,355.22

79,120.96

79,061.55

82,891.42

89,069.52

97,929.81

110,026.99

6,579.52

88,612.80

98,388.45

105,060.69

114,018.31

107,796.12

109,809.31

108,248.63

109,187.01

110,026.99

163.79

Gross income (annual, current) by age

Aged 15-19 (NGN)
2,522
Aged 20-24 (NGN)
3,246
Aged 25-29 (NGN)
3,987
Aged 30-34 (NGN)
4,572
Aged 35-39 (NGN)
4,787
Aged 40-44 (NGN)
4,578
Aged 45-49 (NGN)
4,055
Aged 50-54 (NGN)
3,240
Aged 55-59 (NGN)
2,404
Aged 60-64 (NGN)
1,820
Aged 65+ (NGN)
1,218

22,351
28,494
34,746
39,662
41,838
40,121
34,924
27,982
20,652
15,610
10,461

58,423
75,163
89,372
97,656
100,344
95,312
82,058
61,921
44,028
33,353
23,533

72,509
93,902
113,347
124,295
128,802
123,750
108,172
83,081
60,097
46,679
34,212

84,776
109,583
133,016
145,667
151,172
146,075
128,837
100,567
73,431
58,352
44,117

103,616
134,481
164,325
180,982
188,719
184,263
164,848
131,881
97,970
80,094
62,805

106,221
137,325
167,098
184,366
191,433
187,439
168,842
137,194
102,897
85,806
69,022

110,902
143,494
173,987
193,173
199,732
196,247
178,098
146,646
111,236
94,082
77,341

123,876
158,793
190,007
210,179
213,731
207,619
186,616
152,300
114,419
96,098
79,119

132,690
170,946
204,577
228,219
232,275
226,719
205,777
170,219
130,575
110,540
93,309

149,412
191,272
227,515
253,681
257,782
251,257
229,265
191,561
150,029
127,920
110,701

5,825.15
5,792.40
5,607.02
5,448.04
5,285.49
5,387.88
5,553.22
5,812.18
6,141.56
6,929.81
8,985.27

Gross income (annual, constant) by age

Aged 15-19 (NGN)
103,815
Aged 20-24 (NGN)
133,639
Aged 25-29 (NGN)
164,125
Aged 30-34 (NGN)
188,244
Aged 35-39 (NGN)
197,061
Aged 40-44 (NGN)
188,489
Aged 45-49 (NGN)
166,961
Aged 50-54 (NGN)
133,393
Aged 55-59 (NGN)
98,959
Aged 60-64 (NGN)
74,915
Aged 65+ (NGN)
50,163

132,027
168,307
205,242
234,278
247,129
236,987
206,292
165,283
121,985
92,207
61,790

146,179
188,063
223,617
244,344
251,069
238,478
205,317
154,932
110,162
83,452
58,881

159,100
206,039
248,705
272,728
282,617
271,532
237,351
182,296
131,866
102,424
75,069

161,756
209,087
253,798
277,938
288,441
278,716
245,825
191,886
140,108
111,337
84,176

167,739
217,704
266,018
292,983
305,508
298,293
266,864
213,496
158,599
129,661
101,672

158,866
205,386
249,914
275,741
286,310
280,337
252,523
205,190
153,894
128,333
103,231

157,396
203,651
246,928
274,157
283,466
278,520
252,762
208,125
157,870
133,525
109,764

157,565
201,979
241,682
267,341
271,858
264,084
237,368
193,720
145,537
122,233
100,637

151,318
194,944
233,297
260,259
264,884
258,547
234,666
194,116
148,907
126,059
106,409

149,412
191,272
227,515
253,681
257,782
251,257
229,265
191,561
150,029
127,920
110,701

43.92
43.13
38.62
34.76
30.81
33.30
37.32
43.61
51.61
70.75
120.68

Source: Euromonitor International from national statistics

472

Euromonitor International 2011

Section 3 Country snapshots Nigeria

Consumer expenditure

Table: 3.780

1990
Consumer expenditure by category
Consumer expenditure by category
(NGN million)
152,004
Food and non-alcoholic beverages
(NGN million)
67,230
Alcoholic beverages and tobacco (NGN
million)
4,106
Clothing and footwear (NGN million)
11,966
Housing (NGN million)
24,449
Household goods and services (NGN
million)
7,064
Health goods and medical services
(NGN million)
5,101
Transport (NGN million)
11,033
Communications (NGN million)
2,275
Leisure and recreation (NGN million)
5,024
Education (NGN million)
3,538
Hotels and catering (NGN million)
1,311
Miscellaneous goods and services
(NGN million)
8,907

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,513,114

5,412,211

6,873,565

8,433,602

10,802,136

10,999,656

11,827,489

12,996,706

14,666,352

16,833,300

10,974.26

651,403

2,246,330

2,859,777

3,468,945

4,406,122

4,478,046

4,771,326

5,204,776

5,848,126

6,691,235

9,852.78

39,374
126,947
253,075

135,349
394,795
978,920

172,461
500,008
1,249,395

213,475
620,120
1,540,714

273,181
797,818
1,983,454

278,595
812,877
2,025,571

298,193
866,096
2,201,275

326,454
942,463
2,440,333

366,561
1,053,491
2,771,240

418,085
1,204,437
3,192,676

10,082.17
9,965.37
12,958.53

65,367

213,873

273,365

340,178

439,610

452,115

487,134

537,331

607,353

696,780

9,763.91

54,035
110,961
23,541
45,986
41,679
13,896

237,488
388,187
108,217
129,117
191,921
73,341

303,847
490,193
138,390
163,205
248,250
85,509

374,478
599,012
171,021
200,013
317,889
104,016

481,812
797,003
217,591
252,835
406,233
131,978

496,023
809,567
223,180
254,080
416,118
133,230

542,451
877,344
243,764
266,054
458,945
145,442

605,786
966,696
271,649
285,504
513,613
160,823

694,384
1,093,358
310,060
314,808
586,784
181,465

808,287
1,254,772
358,864
352,846
681,022
211,022

15,745.25
11,273.02
15,677.47
6,923.50
19,147.89
15,994.42

86,850

314,673

389,166

483,743

614,498

620,253

669,465

741,279

838,722

963,275

10,714.38

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.781

1990

1995

Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

2002

2003

2004

2005

2006

2007

2008

2009

2010

38,646
23,277
15,369

38,748
23,212
15,536

40,483
24,013
16,471

42,294
24,995
17,299

43,246
25,472
17,774

44,258
25,883
18,375

44,362
25,883
18,478

43,017
25,166
17,851

43,785
25,570
18,215

5,571
2,765
2,807

6,731
3,318
3,413

6,264
3,075
3,190

5,713
2,812
2,901

6,065
2,979
3,086

6,438
3,154
3,285

7,767
3,775
3,992

10,553
5,154
5,399

11,296
5,432
5,864

12.6

14.8

13.4

11.9

12.3

12.7

14.9

19.7

20.5

10.6

12.5

11.4

10.1

10.5

10.9

12.7

17.0

17.5

15.4

18.0

16.2

14.4

14.8

15.2

17.8

23.2

24.4

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.782

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,933
2,329

16,191
3,973

1,376
19,806
4,897

1,402
20,601
6,510

1,791
21,396
6,280

1,815
22,115
6,398

2,041
22,862
6,536

2,135
21,632
6,162

2,255
21,890
6,091

2,380
22,013
6,025

2,465
21,988
5,995

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

1,093
695
398

1,234
808
426

1,290
844
446

1,392
825
567

1,447
856
591

1,492
883
609

1,536
908
628

1,573
929
644

1,609
950
659

357
190
168

471
266
206

% change
1990-2010

70.01
157.45

350.24
400.90
292.86

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

473

World Consumer Lifestyles Databook 2011

Eating

Table: 3.783

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (NGN
million)
44,696
503,403
Bread and cereals (NGN million)
11,710
133,482
Meat (NGN million)
8,824
102,758
Fish and seafood (NGN million)
5,189
58,718
Milk, cheese and eggs (NGN million)
3,280
38,369
Oils and fats (NGN million)
2,193
25,266
Fruit (NGN million)
4,156
40,747
Vegetables (NGN million)
4,868
53,531
Sugar and confectionery (NGN million)
1,923
23,381
Other foods (NGN million)
2,553
27,150

1,891,662
503,973
367,811
234,674
135,112
93,791
166,971
202,684
79,075
107,571

2,482,971
662,081
483,638
305,650
175,689
123,577
220,276
262,699
105,646
143,715

3,009,464
808,783
580,566
372,262
210,239
150,897
267,731
315,281
128,603
175,102

3,762,568
1,001,122
730,625
468,824
264,735
187,479
335,504
395,751
161,182
217,346

3,765,424
988,942
737,057
472,936
268,397
185,955
335,513
400,563
160,938
215,123

4,018,551
1,053,260
783,050
508,170
284,810
198,110
361,958
427,636
169,802
231,754

4,385,273
1,147,445
849,664
557,202
309,079
215,671
398,997
466,722
184,626
255,866

4,970,079
1,297,155
957,525
633,904
351,856
243,763
456,285
528,161
208,115
293,315

5,717,900
1,488,472
1,098,620
731,408
403,870
279,983
528,939
607,312
239,006
340,289

12,692.97
12,611.19
12,349.89
13,995.87
12,213.81
12,667.10
12,626.82
12,376.44
12,329.63
13,228.60

18,492.38
4,930.97
3,601.98
2,276.38

21,880.07
5,880.19
4,220.96
2,706.51

26,707.88
7,106.28
5,186.20
3,327.86

26,099.26
6,854.65
5,108.76
3,278.06

27,203.50
7,130.02
5,300.84
3,440.05

29,000.78
7,588.31
5,619.01
3,684.90

32,121.21
8,383.40
6,188.40
4,096.87

36,130.03
9,405.30
6,941.91
4,621.59

7,768.41
7,718.11
7,557.39
8,569.76

1,308.48
920.36
1,640.55
1,956.50

1,528.52
1,097.08
1,946.52
2,292.23

1,879.17
1,330.78
2,381.51
2,809.16

1,860.34
1,288.91
2,325.54
2,776.42

1,928.02
1,341.10
2,450.27
2,894.87

2,044.01
1,426.28
2,638.66
3,086.54

2,274.02
1,575.42
2,948.93
3,413.46

2,551.96
1,769.14
3,342.24
3,837.46

7,473.70
7,752.49
7,727.72
7,573.72

786.82
1,070.34

935.00
1,273.07

1,144.12
1,542.79

1,115.51
1,491.08

1,149.47
1,568.85

1,220.97
1,692.10

1,345.03
1,895.67

1,510.22
2,150.20

7,544.93
8,097.85

Food per capita consumer expenditure by category

Food consumer expenditure (NGN per
capita)
459.18
4,557.77
14,433.47
Bread and cereals (NGN per capita)
120.30
1,208.54
3,845.34
Meat (NGN per capita)
90.66
930.37
2,806.41
Fish and seafood (NGN per capita)
53.31
531.63
1,790.57
Milk, cheese and eggs (NGN per
capita)
33.70
347.39
1,030.91
Oils and fats (NGN per capita)
22.53
228.76
715.63
Fruit (NGN per capita)
42.70
368.92
1,274.00
Vegetables (NGN per capita)
50.01
484.67
1,546.49
Sugar and confectionery (NGN per
capita)
19.75
211.69
603.35
Other foods (NGN per capita)
26.23
245.82
820.77
Catering consumer expenditure
Catering consumer expenditure (NGN
million)
1,271
Catering consumer expenditure (NGN
per capita)
13.06

8,433

50,009

58,559

70,985

90,039

91,001

100,031

111,927

127,297

147,841

11,527.64

76.36

381.57

436.13

516.09

639.13

630.75

677.15

740.19

822.71

934.17

7,051.66

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.784

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (NGN million)
498
3,360
17,753
Beer (NGN million)
312
2,277
13,591
Spirits (NGN million)
143
812
2,960
Wine (NGN million)
43
272
1,202

22,863
17,583
3,787
1,492

28,602
22,159
4,617
1,826

36,978
23,824
9,422
3,732

38,111
24,311
9,833
3,966

42,471
26,978
10,884
4,609

47,659
28,555
14,161
4,943

54,702
31,738
17,037
5,927

63,340
36,476
20,173
6,691

12,631.54
11,609.25
14,050.20
15,307.59

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (NGN per capita)
5.11
30.42
135.46
170.27
Beer (NGN per capita)
3.20
20.61
103.70
130.95
Spirits (NGN per capita)
1.46
7.35
22.59
28.21
Wine (NGN per capita)
0.45
2.46
9.17
11.11

207.95
161.10
33.56
13.28

262.48
169.11
66.88
26.49

264.16
168.51
68.16
27.49

287.51
182.62
73.68
31.20

315.18
188.84
93.65
32.69

353.54
205.12
110.11
38.30

400.23
230.48
127.47
42.28

7,730.63
7,101.86
8,603.18
9,376.55

459,481
192,610

643,554
269,794

712,622
298,938

752,775
315,279

819,503
342,600

878,047
366,747

973,335
406,285

4,219.38
4,145.70

266,871

373,761

413,684

437,496

476,904

511,300

567,050

4,273.76

4,568.15

4,939.39

5,095.89

5,419.56

5,674.74

6,150.27

2,556.66

1,915.08

2,072.03

2,134.28

2,265.69

2,370.25

2,567.22

2,511.35

2,653.07

2,867.36

2,961.62

3,153.87

3,304.49

3,583.05

2,590.11

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NGN million)
22,534
148,000
354,667
376,806
Coffee, tea and cocoa (NGN million)
9,569
62,990
148,806
158,046
Mineral waters, soft drinks, fruit
and vegetable juices (NGN million)
12,965
85,010
205,861
218,760

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NGN per capita)
231.50
1,339.98
2,706.13
2,806.33
3,340.62
Coffee, tea and cocoa (NGN per
capita)
98.31
570.30
1,135.40
1,177.07
1,400.35
Mineral waters, soft drinks, fruit
and vegetable juices (NGN per capita) 133.19
769.68
1,570.73
1,629.26
1,940.27
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.785

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (NGN
million)
3,609
Tobacco consumer expenditure (NGN
per capita)
37.07

36,013

117,596

149,599

184,874

236,203

240,485

255,721

278,795

311,859

354,744

9,730.69

326.06

897.26

1,114.16

1,344.11

1,676.64

1,666.87

1,731.10

1,843.74

2,015.52

2,241.54

5,946.44

10.8
16.0
5.7

11.3
17.0
5.7

11.2
16.9
5.7

11.1
16.5
5.7

11.2
16.7
5.8

11.3
16.8
5.8

11.3
16.8
5.8

11.4
16.9
5.9

11.4
16.9
6.1

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

474

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Section 3 Country snapshots Nigeria

Personal Appearance

Table: 3.786

1990
Personal care consumer expenditure
Personal care consumer expenditure
(NGN million)
3,190
Personal care consumer expenditure
(NGN per capita)
32.77

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

17,956

113,638

139,369

172,443

216,195

218,445

243,177

275,090

315,090

363,870

11,306.18

162.57

867.06

1,037.98

1,253.73

1,534.62

1,514.11

1,646.18

1,819.23

2,036.40

2,299.20

6,915.45

31,220
2,075
863
6,905
778
6,697

34,967
2,319
1,025
7,620
877
7,597

39,069
2,644
1,202
8,631
991
8,478

43,750
3,014
1,398
9,614
1,103
9,519

45,828
3,233
1,549
9,705
1,189
10,008

48,661
3,433
1,670
10,165
1,268
10,707

50,327
3,555
1,769
10,245
1,339
11,277

254.22
16.86
7.45
55.40
6.38
55.23

277.33
18.77
8.53
61.26
7.04
60.18

303.25
20.89
9.69
66.64
7.64
65.98

310.23
21.89
10.49
65.70
8.05
67.75

321.80
22.70
11.05
67.23
8.39
70.81

325.26
22.98
11.43
66.21
8.65
72.88

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (NGN million)
27,462
Colour cosmetics (NGN million)
1,759
Fragrances (NGN million)
740
Hair care (NGN million)
5,987
Mens grooming (NGN million)
686
Skin care (NGN million)
5,797

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (NGN per capita)
209.53
232.52
Colour cosmetics (NGN per capita)
13.42
15.45
Fragrances (NGN per capita)
5.65
6.43
Hair care (NGN per capita)
45.68
51.42
Mens grooming (NGN per capita)
5.23
5.79
Skin care (NGN per capita)
44.23
49.88
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.787

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (NGN million)
8,310
93,384
316,207
Clothing materials (NGN million)
237
1,838
3,450
Garments (NGN million)
7,690
87,425
301,395
Other clothing (NGN million)
163
1,862
5,277
Clothing, cleaning, repair and hire
(NGN million)
220
2,259
6,085
Footwear (NGN million)
3,656
33,563
78,588

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

401,346
5,094
380,341
7,840

498,854
6,357
472,902
9,476

645,959
8,648
611,869
11,945

659,517
9,031
624,572
11,933

706,355
9,458
669,444
12,675

771,754
10,205
731,846
13,736

865,352
11,328
821,092
15,266

991,744
13,106
941,265
17,334

11,834.06
5,418.86
12,140.52
10,550.98

8,071
98,662

10,119
121,266

13,498
151,859

13,981
153,361

14,777
159,741

15,968
170,708

17,666
188,140

20,039
212,694

8,999.43
5,717.73

3,626.88
46.22
3,438.20
68.90

4,585.22
61.39
4,343.23
84.79

4,571.30
62.60
4,329.09
82.71

4,781.66
64.03
4,531.79
85.80

5,103.78
67.48
4,839.86
90.84

5,592.70
73.21
5,306.65
98.66

6,266.59
82.81
5,947.62
109.53

7,240.13
3,294.42
7,428.62
6,450.96

73.57
881.65

95.81
1,077.94

96.90
1,062.99

100.03
1,081.36

105.60
1,128.93

114.17
1,215.93

126.62
1,343.96

5,496.67
3,478.23

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (NGN per capita)
85.37
845.50
2,412.68
2,989.09
Clothing materials (NGN per capita)
2.44
16.64
26.33
37.93
Garments (NGN per capita)
79.00
791.54
2,299.66
2,832.66
Other clothing (NGN per capita)
1.67
16.86
40.27
58.39
Clothing, cleaning, repair and hire
(NGN per capita)
2.26
20.45
46.43
60.11
Footwear (NGN per capita)
37.56
303.87
599.63
734.80
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.788

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12.01

11.00

18.00

38.08

43.15

52.78

66.78

74.25

90.00

99.31

107.44

794.21

33.7

21.7

25.6

22.4

30.7

29.4

27.5

25.3

24.7

23.4

22.1

-34.37

66.3

78.3

74.4

77.6

69.3

70.6

72.5

74.7

75.3

76.6

77.9

17.46

Healthy life expectancy at birth

Total population (years)
45
Males (years)
43
Females (years)
46

45
44
46

46
46
47

47
46
47

47
47
48

47
47
48

47
47
48

48
47
48

48
47
48

48
48
49

48
48
49

8.63
10.15
7.11

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
1.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
13.5

2.0

3.2

3.4

3.7

4.0

4.3

4.6

4.9

5.3

5.6

300.67

16.1

20.8

21.6

22.3

23.1

23.8

24.5

25.2

25.9

26.5

96.62

23,177
6,598

25,960
7,576

28,965
8,454

31,902
9,391

34,569
10,053

37,864
11,103

41,348
12,232

45,249
13,377

9,532
2,743
2,538

10,714
3,053
2,739

12,187
3,374
2,961

13,502
3,710
3,186

14,807
4,037
3,422

16,340
4,333
3,696

17,974
4,637
3,970

20,021
4,909
4,255

6,696

7,315

7,968

8,695

9,525

10,478

11,450

12,636

188.74
55.08

205.60
60.01

221.13
65.09

234.01
68.05

250.41
73.43

267.23
79.05

285.92
84.53

77.89
22.20
19.92

86.50
23.95
21.02

93.59
25.72
22.08

100.23
27.33
23.17

108.06
28.65
24.44

116.16
29.97
25.66

126.51
31.02
26.88

53.19

56.56

60.27

64.48

69.29

74.00

79.84

Consumer health (selected) retail sales by category

Consumer health retail sales (NGN
million)
20,406
Analgesics (NGN million)
5,660
Cough, Cold and Allergy (Hay Fever)
Remedies (NGN million)
8,473
Digestive Remedies (NGN million)
2,428
Medicated Skin Care (NGN million)
2,238
Vitamins and Dietary Supplements
(NGN million)
5,911

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (NGN
per capita)
155.70
172.62
Analgesics (NGN per capita)
43.19
49.14
Cough, Cold and Allergy (Hay Fever)
Remedies (NGN per capita)
64.65
70.99
Digestive Remedies (NGN per capita)
18.52
20.43
Medicated Skin Care (NGN per capita)
17.08
18.90
Vitamins and Dietary Supplements
(NGN per capita)
45.10
49.87
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.789

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2
0

79
28

100
49

121
73

143
104

164
142

184
187

206
233

227
280

249
325

Package holidays consumer expenditure

Package holidays consumer
expenditure (NGN million)
151
1,999
Package holidays consumer
expenditure (NGN per capita)
1.56
18.10

8,205

10,546

13,048

16,635

16,897

18,318

20,384

23,270

26,512

17,404.12

62.61

78.55

94.87

118.08

117.12

124.00

134.80

150.39

167.52

10,666.03

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (NGN million)
40
5,462
23,332
Hotels and other accommodation
consumer expenditure (NGN per capita) 0.41
49.46
178.03

26,950

33,031

41,939

42,229

45,411

48,897

54,168

63,181

159,087.03

200.72

240.15

297.69

292.70

307.41

323.36

350.08

399.23

97,809.12

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.790

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.3

0.4

0.6

0.8

3.1

3.7

3.8

4.3

4.5

4.7

4.9

5.2

5.4

5.1

5.3

5.3

0.1

0.3

0.6

1.0

1.6

2.2

2.9

3.5

4.1

CD player and DVD player/recorder households

CD player households (% of
households)
1.6
2.7
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.0

0.3

0.6

0.7

0.7

0.7

0.8

0.8

0.9

0.9

0.9

Mobile telephone households

Mobile telephone households (% of
households)

0.0

1.3

2.3

7.7

16.5

28.5

39.1

49.7

58.3

65.0

420

750

1,769

5,000

8,000

10,001

23,982

43,989

53,363

0.0

Internet users
Internet users (000)

% change
1990-2010

229.54

2,740.16

Source: National statistical offices/Euromonitor International

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Section 3 Country snapshots Nigeria

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.791

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7.5

7.6

9.1

9.6

9.8

9.6

9.2

8.7

8.2

8.0

8.0

247,606

312,816

384,253

519,156

528,950

575,860

635,639

721,038

830,642

19,124.75

25,986

33,185

41,202

57,374

60,207

65,902

73,843

81,160

93,648

31,737.98

189,847

238,887

292,400

392,833

397,188

429,402

471,506

535,245

614,691

16,347.15

19,038

24,295

30,202

41,052

42,838

47,739

53,637

61,992

72,183

34,166.36

12,735

16,449

20,449

27,898

28,717

32,817

36,654

42,641

50,120

63,722.86

2,329.76

2,793.68

3,685.13

3,666.31

3,898.27

4,203.62

4,660.01

5,248.63

11,724.32

247.15

299.56

407.26

417.32

446.12

488.34

524.53

591.74

19,482.18

1,779.16

2,125.87

2,788.45

2,753.03

2,906.83

3,118.17

3,459.24

3,884.08

10,015.94

180.94

219.58

291.40

296.92

323.17

354.71

400.65

456.11

20,975.77

122.51

148.67

198.03

199.05

222.16

242.40

275.59

316.69

39,154.70

Transport services consumer expenditure

Transport services consumer
expenditure (NGN million)
4,321
68,258
Rail travel consumer expenditure
(NGN million)
294
6,980
Buses, coaches and taxis consumer
expenditure (NGN million)
3,737
55,492
Air travel consumer expenditure (NGN
million)
211
3,880
Other travel consumer expenditure
(NGN million)
79
1,906

Transport services per capita consumer expenditure

Transport services consumer
expenditure (NGN per capita)
44.39
618.00
1,889.24
Rail travel consumer expenditure
(NGN per capita)
3.02
63.20
198.28
Buses, coaches and taxis consumer
expenditure (NGN per capita)
38.40
502.42
1,448.54
Air travel consumer expenditure (NGN
per capita)
2.16
35.13
145.26
Other travel consumer expenditure
(NGN per capita)
0.81
17.26
97.17

6.13

Source: Euromonitor International from national statistics

Money

Table: 3.792

1990
Annual savings and savings ratio
Annual savings (NGN million)
7,783
Savings ratio (% of disposable
income)
4.9

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

121,496

191,599

220,544

278,981

342,379

404,953

415,624

469,941

484,340

577,366

7,317.85

7.4

3.4

3.1

3.2

3.1

3.6

3.4

3.5

3.2

3.3

-31.70

16,079

29,324

32,788

35,056

42,513

56,189

61,257

63,111

64,882

10,459

18,694

21,632

22,909

28,768

38,844

42,832

44,756

46,248

5,620

10,630

11,156

12,147

13,744

17,345

18,426

18,355

18,634

442

451

461

470

479

513

552

613

672

57

62

68

74

80

80

78

80

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Norway

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.793

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

171
310
209
430
335
601
813
979
606

181
351
208
377
303
576
849
1,079
622

176
366
248
384
270
498
889
1,242
610

173
367
250
393
270
495
889
1,265
605

170
366
249
405
271
494
883
1,283
603

171
363
249
416
273
498
873
1,300
604

173
358
250
426
277
502
867
1,314
606

175
355
251
434
285
511
862
1,328
610

177
356
250
441
295
525
864
1,339
614

180
355
250
446
307
542
865
1,355
617

183
357
249
451
318
556
865
1,373
624

% change
1990-2010
7.28
15.18
19.34
4.72
-5.22
-7.52
6.33
40.22
3.08

Source: National statistical offices/Euromonitor International

People

Table: 3.794

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
4,233
0-14 yrs (000)
801
15-64 yrs (000)
2,741
65+ yrs (000)
691

4,348
845
2,809
695

4,524
906
2,942
676

4,552
910
2,968
674

4,577
911
2,993
674

4,606
909
3,019
678

4,640
907
3,051
682

4,681
906
3,090
686

4,737
907
3,136
693

4,799
912
3,182
705

4,858
918
3,218
722

14.76
14.63
17.40
4.46

Male population by age at January 1st

Male population by age at January
1st (000)
2,093
0-14 yrs (000)
410
15-64 yrs (000)
1,395
65+ yrs (000)
288

2,150
434
1,428
289

2,242
465
1,495
282

2,256
467
1,508
281

2,269
467
1,519
283

2,284
466
1,532
285

2,302
465
1,548
289

2,326
464
1,570
292

2,360
465
1,598
297

2,395
467
1,624
304

2,428
470
1,643
315

15.98
14.56
17.74
9.45

Female population by age at January 1st

Female population by age at January
1st (000)
2,140
2,198
0-14 yrs (000)
391
411
15-64 yrs (000)
1,346
1,380
65+ yrs (000)
403
407

2,282
441
1,447
394

2,296
443
1,461
392

2,308
443
1,473
392

2,322
443
1,487
392

2,338
442
1,503
394

2,355
442
1,520
394

2,377
443
1,538
396

2,404
445
1,558
401

2,430
448
1,576
407

13.57
14.70
17.04
0.89

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,692
361
275
2,197

1,692
370
272
2,219

1,688
379
269
2,242

1,686
390
266
2,265

1,686
400
263
2,291

1,689
411
261
2,320

1,696
423
260
2,358

1,707
435
259
2,399

1,717
448
258
2,436

-4.60
85.21
-8.64
27.55

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

-0.41
-10.50

32

33

33

32

33

33

34

34

34

19.38

30

30

30

30

31

31

31

31

31

21.02

3,580
973

3,640
937

3,701
905

3,765
875

3,832
849

3,911
826

3,992
807

4,072
786

33.42
-33.43

15

15

15

15

15

16

16

16

14.20

806,118
212,906
172,870
146,193
95,781
91,332
87,003
63,642
51,472
44,949

816,854
215,230
175,928
148,251
96,717
92,373
87,464
64,315
52,085
45,412

827,541
217,528
178,767
150,397
97,693
93,252
87,607
64,957
52,662
45,846

837,992
219,746
181,389
152,584
98,676
93,971
87,454
65,555
53,195
46,241

847,895
221,799
183,775
154,738
99,616
94,522
87,024
66,088
53,669
46,584

856,915
223,593
185,913
156,776
100,458
94,901
86,342
66,532
54,070
46,862

867,722
225,931
188,491
159,056
101,520
95,615
86,158
67,158
54,618
47,275

878,530
228,279
191,031
161,343
102,595
96,316
85,958
67,786
55,163
47,689

28.15
21.83
50.69
23.61
14.06
64.03
33.27
24.91
32.45
24.41

1,799
242
282
1,910

1,722
302
285
2,040

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
5
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(a)
(years)
28
30
First marriage: average age of women
(a)
(years)
26
28

Urban and rural population, and population density

Urban population (000)
3,052
3,194
3,515
Rural population (000)
1,181
1,155
1,009
Population density (persons per sq
km)
14
14
15
Population of major cities
Oslo (Number)
Bergen (Number)
Stavanger/Sandnes (Number)
Trondheim (Number)
Fredrikstad/Skarpsborg (Number)
Drammen (Number)
Porsgrunn/Skien (Number)
Kristiansand (Number)
Tromso (Number)
Tonsberg (Number)

685,530
187,382
126,775
130,522
89,951
58,717
64,500
54,267
41,650
38,333

721,573
194,376
141,259
133,780
90,425
71,528
72,320
57,314
45,282
40,341

795,354
210,562
169,565
144,240
94,897
90,107
86,193
62,935
50,820
44,453

Source: Euromonitor International from national statistics/UN

Notes: (a) Numbers from 1977 to 1990 are annual averages for five year periods

478

Euromonitor International 2011

Section 3 Country snapshots Norway

House and Home

Table: 3.795

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,751
1,859
Over US$5,000 (000)
1,750
1,858
Over US$15,000 (000)
1,667
1,807
Over US$35,000 (000)
741
1,095
Over US$55,000 (000)
182
374

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,973
1,973
1,953
1,319
516

1,986
1,986
1,973
1,583
803

1,998
1,997
1,974
1,626
972

2,011
2,011
1,997
1,741
1,143

2,051
2,051
2,043
1,848
1,246

2,065
2,065
2,058
1,921
1,487

2,105
2,104
2,102
2,023
1,688

2,123
2,123
2,118
2,001
1,567

2,141
2,141
2,138
2,044
1,683

22.26
22.37
28.24
175.81
822.35

Households by number of persons

1 person (000)
601
2 persons (000)
460
3 persons (000)
266
4 persons (000)
280
5 persons (000)
112
6+ persons (000)
33

676
498
269
276
111
30

746
539
269
265
118
35

752
544
270
264
120
36

758
547
271
263
122
37

764
551
272
262
124
38

795
573
266
256
122
40

800
577
267
256
124
41

832
599
261
248
122
42

843
607
261
247
123
43

853
614
260
245
124
44

41.98
33.54
-2.08
-12.35
10.75
34.93

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

601
393
455
95
207

676
427
450
118
189

746
472
467
106
183

752
478
469
108
179

758
477
472
108
183

764
473
475
111
189

795
474
478
114
191

800
474
479
116
195

832
477
481
119
196

843
479
481
121
199

853
484
486
125
193

41.98
22.98
6.76
31.41
-6.50

1,369
436
933
382

1,440
613
826
420

1,511
895
616
462

1,519
926
593
467

1,526
953
573
472

1,534
978
556
477

1,563
1,015
548
488

1,572
1,037
535
493

1,600
1,070
530
504

1,613
1,092
521
510

1,625
1,112
513
517

18.68
154.95
-45.00
35.09

1,105

1,205

1,214

1,222

1,231

1,257

1,266

1,291

1,303

1,314

29.14

381
374

363
405

360
412

356
420

352
428

353
442

349
450

350
464

347
473

345
482

-9.37
36.48

16,075
13,922
62
440
1,650

18,399
16,249
85
593
1,473

26,304
23,110
191
903
2,101

31,485
27,783
191
1,044
2,466

28,720
24,937
211
1,051
2,520

29,279
25,701
240
999
2,339

34,938
31,138
331
994
2,475

30,192
26,974
313
947
1,959

32,066
28,782
349
978
1,958

32,377
29,168
366
968
1,875

32,008
28,689
332
984
2,003

99.12
106.07
436.02
123.71
21.38

95.0
39.7
91.8
39.4
12.2
98.8
94.4
33.0
90.2
89.0

96.2
49.5
89.3
57.0
39.0
98.9
96.9
36.0
92.4
87.4

97.9
64.4
91.0
72.2
70.0
99.0
94.3
41.0
94.7
89.0

98.0
66.0
91.0
75.1
71.2
99.0
93.7
41.4
94.9
88.7

98.1
68.0
91.0
76.6
71.5
99.0
92.9
41.7
95.1
88.0

98.1
72.0
91.0
78.0
75.0
99.0
92.1
42.0
95.3
89.0

98.2
74.0
93.0
79.7
78.0
99.0
91.1
42.3
95.5
90.0

98.3
75.0
92.0
81.3
84.0
99.0
90.3
42.6
95.6
89.0

98.3
75.8
91.3
82.7
86.0
99.0
89.3
42.8
95.8
88.4

98.4
76.6
91.2
83.9
88.0
99.1
88.4
43.0
96.0
88.2

98.4
77.2
91.1
84.9
89.4
99.1
87.6
43.2
96.1
88.3

3.58
94.49
-0.73
115.42
632.49
0.27
-7.23
30.82
6.57
-0.78

5,269
3,745
672
412
178
161
101

5,395
3,855
683
412
179
162
104

5,505
3,945
695
417
181
160
107

5,581
3,992
710
422
186
163
108

5,612
3,998
717
433
190
164
110

5,637
4,000
728
442
192
165
111

5,699
4,050
735
444
193
165
112

5,755
4,100
739
447
193
165
111

5,787
4,125
745
450
193
164
110

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)

Households by type of dwelling

Detached house (000)
1,018
Semi-detached and terraced house
(000)
380
Apartment (000)
353
Household running costs
Household running costs (NOK million)
Electricity (NOK million)
Gas (NOK million)
Solid Fuels (NOK million)
Liquid Fuels (NOK million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

www.euromonitor.com

479

World Consumer Lifestyles Databook 2011

Income

Table: 3.796

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (NOK
per capita)
132,794.38
166,329.99
253,625.61
Gross income (annual, constant) (NOK
per capita)
177,989.84 203,642.84
276,307.73
Disposable income (annual, current)
(NOK per capita)
87,170.30
111,095.32
164,957.36
Disposable income (annual, constant)
(NOK per capita)
116,837.99
136,017.36
179,709.75

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

265,910.15

277,401.40

296,218.08

291,787.95

315,011.70

334,846.68

349,139.82

359,493.06

170.71

284,433.94

296,959.30

314,324.42

304,793.30

329,548.12

341,611.95

353,184.52

359,493.06

101.97

176,207.07

182,994.40

197,873.46

187,685.75

200,438.40

212,290.63

224,218.07

232,504.28

166.72

188,481.98

195,896.23

209,968.48

196,051.14

209,687.76

216,579.76

226,815.58

232,504.28

99.00

Gross income (annual, current) by age

Aged 15-19 (NOK)
111,525
149,305
Aged 20-24 (NOK)
157,729
200,212
Aged 25-29 (NOK)
183,089
226,475
Aged 30-34 (NOK)
193,237
236,455
Aged 35-39 (NOK)
199,591
242,811
Aged 40-44 (NOK)
204,731
248,468
Aged 45-49 (NOK)
205,904
250,755
Aged 50-54 (NOK)
199,306
245,561
Aged 55-59 (NOK)
183,453
230,464
Aged 60-64 (NOK)
164,670
210,168
Aged 65+ (NOK)
132,732
174,000

257,012
324,942
353,740
357,280
357,622
361,055
364,577
361,574
348,452
326,986
284,006

273,203
341,907
370,001
373,200
373,633
377,288
381,014
377,879
364,697
344,316
301,420

286,845
358,002
386,812
389,148
388,938
392,416
396,327
393,491
380,023
360,273
315,492

307,337
383,017
413,630
416,014
416,231
419,781
423,662
420,669
405,774
384,918
336,754

305,183
377,892
406,412
408,126
407,661
411,025
415,299
413,362
399,728
380,256
333,184

325,844
400,943
430,590
432,385
431,723
435,098
439,851
438,178
424,718
404,428
355,730

342,214
415,475
444,521
446,045
444,485
447,673
452,566
452,183
440,274
420,836
373,150

346,262
418,683
448,477
449,840
448,563
451,697
456,640
456,598
445,089
425,088
378,117

359,823
430,464
460,162
461,658
460,843
464,287
469,021
468,792
457,559
437,701
391,968

222.64
172.91
151.33
138.91
130.89
126.78
127.79
135.21
149.41
165.80
195.31

Gross income (annual, constant) by age

Aged 15-19 (NOK)
171,551
Aged 20-24 (NOK)
242,622
Aged 25-29 (NOK)
281,631
Aged 30-34 (NOK)
297,241
Aged 35-39 (NOK)
307,015
Aged 40-44 (NOK)
314,921
Aged 45-49 (NOK)
316,726
Aged 50-54 (NOK)
306,578
Aged 55-59 (NOK)
282,192
Aged 60-64 (NOK)
253,300
Aged 65+ (NOK)
204,171

300,669
380,137
413,827
417,969
418,368
422,385
426,505
422,992
407,640
382,528
332,248

311,867
390,294
422,364
426,015
426,510
430,682
434,936
431,357
416,309
393,045
344,077

325,893
406,737
439,468
442,123
441,883
445,835
450,278
447,057
431,755
409,316
358,439

343,943
428,638
462,896
465,564
465,808
469,780
474,124
470,774
454,105
430,765
376,865

333,752
413,268
444,457
446,331
445,823
449,502
454,177
452,058
437,147
415,853
364,375

353,765
435,299
467,486
469,435
468,716
472,381
477,541
475,724
461,111
439,083
386,211

358,039
434,687
465,076
466,671
465,039
468,374
473,493
473,092
460,633
440,296
390,405

354,566
428,724
459,232
460,629
459,320
462,530
467,592
467,548
455,764
435,283
387,186

359,823
430,464
460,162
461,658
460,843
464,287
469,021
468,792
457,559
437,701
391,968

109.75
77.42
63.39
55.31
50.10
47.43
48.08
52.91
62.14
72.80
91.98

204,224
273,856
309,780
323,430
332,123
339,861
342,990
335,885
315,236
287,474
238,002

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.797

1990
Consumer expenditure by category
Consumer expenditure by category
(NOK million)
343,426
Food and non-alcoholic beverages
(NOK million)
58,883
Alcoholic beverages and tobacco (NOK
million)
17,370
Clothing and footwear (NOK million)
23,148
Housing (NOK million)
82,569
Household goods and services (NOK
million)
21,018
Health goods and medical services
(NOK million)
8,789
Transport (NOK million)
42,715
Communications (NOK million)
7,095
Leisure and recreation (NOK million)
32,814
Education (NOK million)
1,722
Hotels and catering (NOK million)
15,690
Miscellaneous goods and services
(NOK million)
31,612

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

446,752

660,628

696,376

735,379

770,229

819,419

875,399

916,912

941,066

980,339

185.46

71,160

92,767

97,103

99,878

103,806

107,902

114,218

122,960

129,188

131,605

123.50

20,787
27,328
97,440

29,886
37,024
139,929

30,258
38,065
150,699

31,766
40,451
152,288

32,528
42,964
156,639

33,741
45,683
168,671

35,539
50,223
167,831

38,447
51,183
181,163

39,916
54,283
186,403

40,793
55,145
184,950

134.85
138.23
123.99

27,464

41,385

42,778

44,755

47,504

51,041

55,132

56,340

56,742

57,966

175.79

11,313
62,912
8,179
50,781
1,927
28,102

18,865
95,374
18,222
84,869
3,787
40,518

20,329
97,610
19,696
90,034
3,673
41,051

21,585
108,051
23,869
95,365
4,057
41,826

23,090
113,991
24,869
98,890
4,432
43,589

23,556
121,945
25,860
105,711
3,892
48,469

24,622
134,084
25,464
114,154
4,091
53,125

26,121
131,568
25,608
117,153
4,373
56,990

27,956
124,787
25,388
122,628
4,635
57,483

27,415
137,153
26,586
131,672
4,415
62,069

211.92
221.09
274.71
301.27
156.38
295.60

39,360

58,001

65,081

71,487

77,926

82,950

96,916

105,006

111,659

120,571

281.41

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.798

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,031
1,108
923
75
358

2,079
1,126
953
85
356

2,285
1,210
1,075
111
355

2,267
1,196
1,071
117
355

2,274
1,200
1,074
123
352

2,288
1,211
1,077
120
353

2,363
1,252
1,111
132
365

2,443
1,287
1,156
135
363

2,516
1,326
1,190
144
365

2,567
1,351
1,216
150
368

2,599
1,366
1,233
155
369

27.97
23.29
33.58
106.97
3.20

111
66
45

107
62
45

93
53
40

106
62
44

107
62
45

111
62
49

83
44
39

63
34
29

66
37
29

83
47
37

95
53
42

-14.67
-19.08
-8.24

5.2

4.9

3.9

4.5

4.5

4.6

3.4

2.5

2.6

3.1

3.5

-32.14

5.6

5.2

4.2

4.9

4.9

4.9

3.4

2.6

2.7

3.4

3.8

-33.08

4.7

4.5

3.6

3.9

4.0

4.4

3.4

2.4

2.4

2.9

3.3

-30.28

Source: International Labour Organisation/Euromonitor International

480

Euromonitor International 2011

Section 3 Country snapshots Norway

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.799

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

74
369
359

110
381
371

147
433
373

150
432
385

154
430
400

157
429
403

159
431
412

161
429
420

163
426
424

167
423
427

171
420
427

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

% change
1990-2010
129.69
13.72
18.90

138
66
72

182
82
100

227
91
135

225
91
135

227
92
135

227
92
135

228
92
136

228
91
137

225
88
137

235
92
143

241
94
147

74.99
42.17
105.28

5.0

6.2

4.2

4.9

5.5

5.9

6.3

6.8

7.1

7.3

7.4

47.21

29,652
5,549
2,164

30,127
5,207
2,305

32,113
5,811
2,071

32,037
6,056
2,269

33,487
5,969
2,951

35,456
6,369
3,471

35,266
6,329
3,077

36,721
6,555
3,264

37,952
6,776
3,376

7,638
2,400

7,567
2,841

8,566
2,554

8,203
2,607

9,058
2,738

9,752
2,666

10,222
2,647

10,769
2,733

11,216
2,797

2,150
309
7,272
889

2,540
305
7,661
914

2,559
336
7,991
1,295

2,449
380
8,242
1,606

2,518
375
8,210
1,617

2,622
393
8,681
1,443

2,703
328
8,323
1,584

2,815
332
8,589
1,630

2,915
335
8,834
1,670

1,281

787

930

225

51

59

53

34

33

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.800

1990
Food consumer expenditure by category
Food consumer expenditure (NOK
million)
51,772
Bread and cereals (NOK million)
6,067
Meat (NOK million)
13,352
Fish and seafood (NOK million)
4,116
Milk, cheese and eggs (NOK million)
10,147
Oils and fats (NOK million)
1,158
Fruit (NOK million)
3,166
Vegetables (NOK million)
3,874
Sugar and confectionery (NOK million)
7,298
Other foods (NOK million)
2,593

2002

2003

2004

2005

2006

2007

2008

2009

2010

60,880
7,502
15,050
5,275
10,945
1,463
3,552
4,855
9,078
3,161

80,248
11,035
20,111
8,192
11,828
1,815
4,920
6,627
12,150
3,569

84,259
11,472
21,934
8,545
12,100
1,796
5,165
6,876
12,552
3,818

86,532
12,123
21,578
8,637
12,765
1,813
5,383
7,291
12,974
3,967

90,021
12,556
22,439
9,327
13,063
1,804
5,812
7,688
13,280
4,052

93,486
13,043
23,035
9,835
13,398
1,851
6,343
7,862
13,714
4,406

98,545
13,770
24,527
10,394
13,916
1,918
6,859
8,247
14,349
4,564

105,939
14,790
26,351
11,374
14,738
2,010
7,635
8,846
15,273
4,922

111,063
15,511
27,605
12,063
15,228
2,067
8,282
9,203
15,888
5,215

112,974
16,170
27,592
12,370
15,171
1,941
8,655
9,657
16,236
5,181

118.21
166.53
106.65
200.54
49.52
67.65
173.38
149.28
122.47
99.80

18,509.30
2,520.07
4,818.27
1,877.09

18,903.95
2,648.41
4,713.97
1,886.86

19,542.75
2,725.79
4,871.31
2,024.81

20,146.89
2,810.86
4,964.21
2,119.51

21,051.52
2,941.59
5,239.54
2,220.40

22,363.45
3,122.20
5,562.59
2,401.06

23,141.67
3,231.86
5,752.02
2,513.48

23,254.84
3,328.54
5,679.70
2,546.36

90.14
132.24
80.07
161.88

2,658.03
394.53
1,134.60
1,510.46

2,788.67
396.07
1,175.98
1,592.81

2,835.86
391.63
1,261.73
1,669.00

2,887.36
398.90
1,366.96
1,694.32

2,972.78
409.73
1,465.24
1,761.75

3,111.21
424.31
1,611.63
1,867.44

3,173.00
430.78
1,725.61
1,917.62

3,122.91
399.62
1,781.63
1,987.86

30.28
46.08
138.21
117.21

2,757.32
838.71

2,834.32
866.64

2,882.97
879.65

2,955.46
949.52

3,065.28
974.98

3,224.11
1,039.11

3,310.54
1,086.54

3,341.98
1,066.45

93.85
74.10

Food per capita consumer expenditure by category

Food consumer expenditure (NOK per
capita)
12,230.23
14,000.52
17,738.03
Bread and cereals (NOK per capita)
1,433.22
1,725.23
2,439.18
Meat (NOK per capita)
3,154.18
3,461.04
4,445.34
Fish and seafood (NOK per capita)
972.33
1,213.09
1,810.76
Milk, cheese and eggs (NOK per
capita)
2,397.05
2,517.01
2,614.46
Oils and fats (NOK per capita)
273.56
336.44
401.19
Fruit (NOK per capita)
747.91
816.85
1,087.52
Vegetables (NOK per capita)
915.17
1,116.50
1,464.83
Sugar and confectionery (NOK per
capita)
1,724.03
2,087.66
2,685.64
Other foods (NOK per capita)
612.55
726.93
788.89
Catering consumer expenditure
Catering consumer expenditure (NOK
million)
12,746
Catering consumer expenditure (NOK
per capita)
3,011.02

% change
1990-2010

1995

23,736

35,124

35,688

36,072

37,560

41,488

45,792

49,114

49,541

52,902

315.05

5,458.55

7,763.81

7,839.64

7,880.36

8,153.94

8,940.96

9,782.25

10,367.88

10,322.75

10,889.57

261.66

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

481

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.801

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (NOK million)
9,543
10,543
15,805
Beer (NOK million)
4,596
5,258
7,013
Spirits (NOK million)
3,501
3,180
4,094
Wine (NOK million)
1,445
2,105
4,698

16,275
6,816
4,418
5,041

16,567
6,538
4,551
5,479

17,311
6,700
4,749
5,862

18,208
7,118
4,955
6,136

18,787
7,087
5,288
6,411

20,415
7,583
5,793
7,039

21,179
7,758
6,076
7,345

21,236
7,737
5,635
7,864

122.53
68.35
60.96
444.22

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (NOK per capita)
2,254.37
2,424.56
3,493.54
3,575.15
Beer (NOK per capita)
1,085.73
1,209.18
1,550.15
1,497.28
Spirits (NOK per capita)
827.05
731.30
904.94
970.51
Wine (NOK per capita)
341.36
484.08
1,038.45
1,107.36

3,619.26
1,428.30
994.22
1,196.95

3,758.06
1,454.51
1,030.97
1,272.59

3,923.95
1,533.98
1,067.84
1,322.35

4,013.34
1,513.95
1,129.64
1,369.54

4,309.52
1,600.85
1,222.83
1,485.84

4,412.95
1,616.45
1,266.03
1,530.46

4,371.32
1,592.65
1,159.93
1,618.73

93.90
46.69
40.25
374.21

12,844
3,123

13,346
3,279

13,785
3,362

14,416
3,408

15,673
3,583

17,021
3,795

18,125
3,914

18,631
4,520

162.00
192.37

9,721

10,067

10,423

11,008

12,090

13,226

14,211

14,111

153.57

2,992.60

3,106.75

3,348.12

3,593.03

3,776.59

3,835.08

128.30

729.86

734.45

765.41

801.06

815.64

930.43

154.76

2,262.74

2,372.30

2,582.71

2,791.97

2,961.16

2,904.65

120.95

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NOK million)
7,111
10,280
12,520
Coffee, tea and cocoa (NOK million)
1,546
2,378
2,967
Mineral waters, soft drinks, fruit
and vegetable juices (NOK million)
5,565
7,902
9,552

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NOK per capita)
1,679.85
2,364.08
2,767.42
2,821.46
2,915.59
Coffee, tea and cocoa (NOK per
capita)
365.22
546.87
655.83
686.03
716.34
Mineral waters, soft drinks, fruit
and vegetable juices (NOK per capita) 1,314.63
1,817.22
2,111.38
2,135.43
2,199.26
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.802

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (NOK
million)
7,828
Tobacco consumer expenditure (NOK
per capita)
1,849.23

10,245

14,081

13,983

15,199

15,217

15,532

16,752

18,032

18,737

19,557

149.83

2,356.03

3,112.47

3,071.67

3,320.40

3,303.47

3,347.26

3,578.62

3,806.56

3,904.11

4,025.66

117.69

28.5
29.0
28.0

27.5
28.0
27.0

26.0
27.0
25.0

25.0
26.0
24.0

23.5
23.0
24.0

22.0
22.0
22.0

21.5
21.0
22.0

20.2
20.1
20.2

19.7
19.3
20.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.803

1990
Personal care consumer expenditure
Personal care consumer expenditure
(NOK million)
7,950
Personal care consumer expenditure
(NOK per capita)
1,878.05

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

9,782

17,021

18,188

18,732

20,335

21,831

24,197

25,784

26,844

30,472

283.30

2,249.56

3,762.32

3,995.39

4,092.23

4,414.55

4,704.73

5,169.05

5,442.92

5,593.40

6,272.51

233.99

7,902
1,123
424
1,843
596
1,569

8,392
1,218
456
1,912
628
1,720

8,846
1,300
479
1,977
671
1,874

9,362
1,384
506
2,082
709
2,025

9,974
1,518
567
2,209
750
2,177

10,415
1,614
593
2,286
794
2,282

10,863
1,714
618
2,388
839
2,370

1,833.34
266.00
99.57
417.76
137.25
375.74

1,920.43
282.20
103.98
429.11
145.65
406.82

2,017.58
298.21
108.96
448.72
152.87
436.42

2,130.72
324.27
121.15
471.94
160.29
465.15

2,198.62
340.68
125.19
482.47
167.52
481.79

2,263.53
357.05
128.81
497.57
174.88
493.77

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (NOK million)
7,458
Colour cosmetics (NOK million)
1,060
Fragrances (NOK million)
396
Hair care (NOK million)
1,772
Mens grooming (NOK million)
561
Skin care (NOK million)
1,425

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (NOK per capita)
1,648.42
1,735.85
Colour cosmetics (NOK per capita)
234.21
246.63
Fragrances (NOK per capita)
87.49
93.09
Hair care (NOK per capita)
391.73
404.88
Mens grooming (NOK per capita)
124.02
130.91
Skin care (NOK per capita)
314.97
344.64
Source: National statistical offices/OECD/Eurostat/Euromonitor International

482

Euromonitor International 2011

Section 3 Country snapshots Norway

Fashion

Table: 3.804

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (NOK million)
20,006
23,420
31,536
Clothing materials (NOK million)
431
329
277
Garments (NOK million)
18,347
21,659
29,652
Other clothing (NOK million)
1,020
1,098
1,337
Clothing, cleaning, repair and hire
(NOK million)
208
333
269
Footwear (NOK million)
3,142
3,908
5,488

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

32,381
287
30,317
1,385

34,368
307
32,129
1,481

36,321
325
33,892
1,605

38,530
442
35,939
1,605

42,262
463
39,547
1,698

42,931
500
40,186
1,684

45,413
569
42,553
1,705

46,181
492
43,134
1,760

130.83
14.19
135.10
72.56

391
5,685

452
6,084

499
6,643

543
7,153

554
7,961

563
8,250

586
8,870

794
8,964

281.87
185.30

7,508.10
67.07
7,018.96
323.54

7,884.96
70.55
7,357.65
348.43

8,303.49
95.25
7,745.11
345.89

9,028.15
98.91
8,448.17
362.73

9,062.59
105.50
8,483.10
355.39

9,462.45
118.55
8,866.59
355.22

9,505.96
101.31
8,878.85
362.30

101.14
-0.50
104.86
50.36

98.74
1,329.12

108.33
1,442.14

117.02
1,541.52

118.35
1,700.66

118.82
1,741.65

122.09
1,848.12

163.50
1,845.22

232.74
148.60

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (NOK per capita)
4,726.07
5,385.88
6,970.72
7,113.18
Clothing materials (NOK per capita)
101.82
75.66
61.23
63.05
Garments (NOK per capita)
4,334.16
4,980.90
6,554.28
6,659.78
Other clothing (NOK per capita)
240.96
252.51
295.53
304.25
Clothing, cleaning, repair and hire
(NOK per capita)
49.14
76.58
59.46
85.89
Footwear (NOK per capita)
742.24
898.72
1,213.07
1,248.83
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.805

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,118.00

2,689.00

4,143.00

4,938.37

5,435.82

5,941.70

6,251.06

7,353.87

8,097.00

8,635.83

9,232.02

335.88

82.8

84.2

83.5

83.7

83.6

83.5

83.8

84.1

84.2

84.4

84.6

2.13

17.2

15.8

16.5

16.3

16.4

16.5

16.2

15.9

15.8

15.6

15.4

-10.27

Healthy life expectancy at birth

Total population (years)
77
Males (years)
73
Females (years)
80

78
75
81

79
76
82

79
77
82

80
78
82

80
78
83

80
78
83

81
78
83

81
78
83

81
79
83

81
79
83

5.94
7.33
4.60

5.0

8.3

8.6

8.9

9.1

9.3

9.6

9.9

10.2

10.5

255.47

27.3

34.4

34.9

34.6

34.0

34.1

34.1

34.1

34.1

34.2

51.24

1,764
345

1,848
365

1,913
384

1,991
406

2,103
431

2,216
458

2,369
503

2,535
559

2,704
602

686
245
205

691
256
211

705
267
218

729
270
229

772
281
238

818
290
248

873
300
256

916
320
265

973
335
276

2,132

2,268

2,488

2,688

2,842

2,971

3,091

3,224

3,306

417.92
83.92

432.30
88.18

453.20
92.81

473.32
97.92

500.01
106.28

528.18
116.49

556.65
123.90

154.03
58.40
47.66

158.21
58.53
49.71

166.29
60.64
51.26

174.69
62.05
52.93

184.31
63.38
54.02

190.77
66.58
55.26

200.30
69.00
56.87

543.43

583.56

612.40

634.61

652.56

671.80

680.57

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
3.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
22.6

Consumer health (selected) retail sales by category

Consumer health retail sales (NOK
million)
Analgesics (NOK million)
Cough, Cold and Allergy (Hay Fever)
Remedies (NOK million)
Digestive Remedies (NOK million)
Medicated Skin Care (NOK million)
Vitamins and Dietary Supplements
(NOK million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (NOK
per capita)
389.96
405.99
Analgesics (NOK per capita)
76.15
80.23
Cough, Cold and Allergy (Hay Fever)
Remedies (NOK per capita)
151.65
151.79
Digestive Remedies (NOK per capita)
54.23
56.24
Medicated Skin Care (NOK per capita)
45.24
46.24
Vitamins and Dietary Supplements
(NOK per capita)
471.25
498.26
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.806

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

682
234

837
508

846
520

871
549

896
581

923
613

938
630

964
650

979
662

994
673

108.43
1,130.96

11

12

13

12

11

12

11

12

12

Package holidays consumer expenditure

Package holidays consumer
expenditure (NOK million)
3,539
5,449
Package holidays consumer
expenditure (NOK per capita)
836.03
1,253.10

9,134

8,788

9,760

10,077

11,088

12,123

12,592

13,409

13,674

286.39

2,018.98

1,930.47

2,132.19

2,187.63

2,389.54

2,589.76

2,658.14

2,793.99

2,814.77

236.68

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (NOK million)
2,944
4,366
5,393
Hotels and other accommodation
consumer expenditure (NOK per capita) 695.47
1,004.05
1,192.07

5,362

5,754

6,029

6,981

7,333

7,875

7,941

9,167

211.38

1,177.88

1,257.03

1,308.84

1,504.45

1,566.50

1,662.37

1,654.65

1,886.95

171.32

1990
Satellite TV and Cable TV households
Cable TV households (000)
477
Satellite TV households (000)
55
Cinema attendances
Cinema attendances (million)

11

Source: Euromonitor International from Council of Europe

www.euromonitor.com

483

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.807

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

11.4

22.9

30.0

41.4

57.1

66.7

73.0

77.8

81.7

88.2

90.0

90.1

89.5

88.1

87.8

86.8

86.0

85.4

21.6

40.5

56.6

74.0

79.1

82.4

85.0

86.7

89.0

CD player and DVD player/recorder households

CD player households (% of
households)
29.1
71.1
DVD player/recorder households (% of
households)
0.2

% change
1990-2010

193.58

Video game console households

Video game console households (% of
households)
5.9

15.1

18.3

18.8

19.2

19.6

19.1

19.5

19.5

19.7

19.9

234.95

Mobile telephone households

Mobile telephone households (% of
households)

5.4

23.9

90.7

92.9

93.5

94.0

95.0

97.0

97.9

98.6

99.0

1,737.52

Internet users
Internet users (000)

30

280

3,306

3,568

3,573

3,801

3,860

4,103

4,317

4,431

4,491

14,869.74

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.808

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

73.0

76.0

77.6

77.7

77.8

78.0

78.3

78.6

78.9

79.1

79.3

8.67

13,417

18,754

18,993

19,707

21,547

23,311

25,080

24,815

23,518

25,742

190.28

1,676

2,616

2,751

2,810

2,960

3,046

3,070

2,926

2,672

2,856

141.99

2,748

5,352

5,423

5,197

5,611

6,172

6,514

6,424

6,080

6,307

254.70

1,658

3,323

4,054

4,871

6,005

6,367

7,168

7,305

7,006

7,408

877.28

7,335

7,462

6,765

6,829

6,972

7,725

8,328

8,159

7,761

9,171

78.04

4,172.22

4,305.23

4,677.66

5,023.69

5,357.68

5,238.27

4,900.28

5,298.74

152.93

604.32

613.88

642.59

656.43

655.82

617.76

556.84

587.79

110.86

Transport services consumer expenditure

Transport services consumer
expenditure (NOK million)
8,868
Rail travel consumer expenditure
(NOK million)
1,180
Buses, coaches and taxis consumer
expenditure (NOK million)
1,778
Air travel consumer expenditure (NOK
million)
758
Other travel consumer expenditure
(NOK million)
5,151

Transport services per capita consumer expenditure

Transport services consumer
expenditure (NOK per capita)
2,094.91
3,085.50
4,145.39
Rail travel consumer expenditure
(NOK per capita)
278.75
385.43
578.24
Buses, coaches and taxis consumer
expenditure (NOK per capita)
420.02
631.96
1,183.01
Air travel consumer expenditure (NOK
per capita)
179.06
381.29
734.52
Other travel consumer expenditure
(NOK per capita)
1,216.83
1,686.82
1,649.40

1,191.28

1,135.35

1,218.10

1,330.11

1,391.54

1,356.03

1,266.86

1,298.15

209.07

890.55

1,064.13

1,303.63

1,372.13

1,531.25

1,542.07

1,459.71

1,524.85

751.56

1,486.08

1,491.88

1,513.56

1,664.79

1,779.06

1,722.41

1,617.08

1,887.75

55.14

Source: Euromonitor International from national statistics

Money

Table: 3.809

1990
Annual savings and savings ratio
Annual savings (NOK million)
21,878
Savings ratio (% of disposable
income)
5.9
Consumer lending by category
Consumer lending (total) (NOK
million)
Mortgages/housing share of total
consumer lending (NOK million)
Consumer credit share of total
consumer lending (NOK million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

33,373

76,172

92,009

82,636

117,999

22,998

34,208

55,819

102,624

114,533

423.51

6.9

10.2

11.5

9.9

12.9

2.6

3.6

5.6

9.5

10.1

71.02

849,103

976,652

1,105,332

1,251,357

1,391,598

1,528,648

1,605,636

1,803,651

1,932,649

625,431

717,466

812,557

901,541

989,034

1,021,363

1,006,675

1,069,203

1,106,625

223,672

259,186

292,775

349,816

402,564

507,285

598,961

734,448

826,023

4,362

4,527

4,985

4,894

5,537

5,570

6,218

6,057

6,070

1,811

2,130

2,351

2,729

3,340

3,913

4,434

4,535

4,635

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

484

Euromonitor International 2011

Section 3 Country snapshots Pakistan

Pakistan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.810

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,741
20,901
11,486
17,160
10,839
18,232
17,711
16,050
7,846

12,450
24,102
13,748
19,426
12,090
20,433
20,433
18,175
8,798

13,542
24,941
16,117
25,212
15,361
25,688
25,511
22,500
10,912

13,701
25,151
16,163
25,946
15,962
26,599
26,271
23,179
11,248

13,857
25,406
16,203
26,569
16,580
27,554
27,048
23,885
11,591

14,023
25,693
16,261
27,065
17,197
28,545
27,847
24,627
11,941

14,203
26,006
16,349
27,430
17,786
29,554
28,670
25,407
12,300

14,393
26,340
16,465
27,681
18,320
30,554
29,522
26,225
12,668

14,590
26,695
16,609
27,853
18,777
31,511
30,415
27,082
13,049

14,794
27,071
16,777
27,991
19,139
32,390
31,370
27,980
13,448

15,002
27,465
16,964
28,136
19,408
33,164
32,400
28,917
13,869

% change
1990-2010
17.74
31.40
47.69
63.96
79.06
81.90
82.94
80.16
76.77

Source: National statistical offices/Euromonitor International

People

Table: 3.811

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
115,776
0-14 yrs (000)
50,375
15-64 yrs (000)
61,099
65+ yrs (000)
4,302

130,397
56,362
69,304
4,731

155,194
62,394
87,051
5,749

158,694
62,913
89,854
5,927

162,224
63,427
92,677
6,120

165,816
63,981
95,507
6,328

169,470
64,590
98,327
6,553

173,178
65,259
101,129
6,790

176,952
65,990
103,925
7,037

180,808
66,783
106,737
7,288

184,753
67,631
109,582
7,540

59.58
34.25
79.35
75.28

Male population by age at January 1st

Male population by age at January
1st (000)
60,185
67,557
0-14 yrs (000)
25,939
28,990
15-64 yrs (000)
31,828
35,955
65+ yrs (000)
2,419
2,613

80,082
32,053
44,963
3,067

81,859
32,318
46,395
3,146

83,652
32,582
47,837
3,232

85,476
32,868
49,283
3,325

87,333
33,184
50,723
3,425

89,217
33,532
52,154
3,531

91,137
33,913
53,583
3,641

93,102
34,327
55,022
3,752

95,115
34,769
56,481
3,864

58.04
34.04
77.46
59.76

Female population by age at January 1st

Female population by age at January
1st (000)
55,591
62,840
0-14 yrs (000)
24,436
27,373
15-64 yrs (000)
29,271
33,349
65+ yrs (000)
1,883
2,118

75,111
30,341
42,088
2,682

76,835
30,595
43,460
2,781

78,572
30,845
44,840
2,887

80,339
31,113
46,224
3,003

82,137
31,406
47,603
3,127

83,960
31,727
48,974
3,259

85,815
32,076
50,342
3,396

87,706
32,456
51,715
3,536

89,638
32,861
53,101
3,676

61.25
34.48
81.41
95.21

Ethnic groups
Punjabis (000)
Pashtuns (000)
Sindhis (000)
Seraikis (000)
Muhajirs (000)
Balochis (000)
Other (000)

53,213
16,534
15,180
11,902
8,999
3,823
6,125

58,456
19,550
17,903
13,609
9,970
4,524
6,385

67,392
24,639
22,497
16,497
11,622
5,707
6,840

68,668
25,347
23,137
16,902
11,857
5,872
6,910

69,964
26,057
23,778
17,310
12,095
6,037
6,983

71,292
26,773
24,425
17,724
12,338
6,203
7,060

72,652
27,495
25,078
18,144
12,587
6,371
7,142

74,040
28,223
25,737
18,568
12,840
6,540
7,229

75,463
28,959
26,402
18,999
13,098
6,711
7,320

76,924
29,705
27,077
19,439
13,363
6,885
7,415

78,428
30,463
27,763
19,887
13,635
7,061
7,516

47.39
84.24
82.89
67.08
51.53
84.71
22.71

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

41,321
259
4,141
70,055

46,536
307
4,325
79,229

57,313
272
4,386
93,223

58,868
271
4,396
95,159

60,445
271
4,401
97,107

62,027
271
4,421
99,096

63,681
272
4,436
101,081

65,286
272
4,458
103,161

66,912
273
4,481
105,287

68,576
274
4,512
107,447

70,263
275
4,543
109,672

70.04
5.99
9.71
56.55

Marriage and divorce rates, and age at first marriage

First marriage: average age of men
(years)
25
26
26
First marriage: average age of women
(years)
21
21
22

26

26

26

27

27

27

27

28

9.68

22

22

23

23

23

23

23

23

12.60

54,183
104,511

55,970
106,253

57,833
107,983

59,775
109,694

61,797
111,381

63,904
113,048

66,109
114,699

68,414
116,339

93.26
44.74

206

210

215

220

225

230

235

240

59.58

10,884,938
6,017,528
2,356,425
1,644,918
1,376,550
1,350,826
1,331,721
1,133,820
671,257
644,439

11,224,218
6,208,518
2,432,135
1,696,459
1,416,597
1,391,557
1,374,996
1,167,403
694,071
668,681

11,579,476
6,408,176
2,511,202
1,750,402
1,458,792
1,434,328
1,420,146
1,202,731
717,784
693,683

11,951,334
6,616,906
2,593,789
1,806,845
1,503,182
1,479,209
1,467,270
1,239,845
742,460
719,531

12,339,723
6,834,666
2,679,883
1,865,778
1,549,753
1,526,183
1,516,360
1,278,737
768,095
746,226

12,746,038
7,062,240
2,769,796
1,927,412
1,598,669
1,575,420
1,567,595
1,319,544
794,783
773,868

13,172,182
7,300,704
2,863,952
1,992,037
1,650,155
1,627,148
1,621,217
1,362,456
822,653
802,593

13,618,966
7,550,513
2,962,534
2,059,776
1,704,304
1,681,462
1,677,332
1,407,549
851,761
832,464

83.96
85.92
88.71
84.68
73.58
76.88
90.63
76.46
98.71
123.48

Urban and rural population, and population density

Urban population (000)
35,400
41,513
52,457
Rural population (000)
80,376
88,884
102,737
Population density (persons per sq
km)
150
169
201
Population of major cities
Karachi (Number)
Lahore (Number)
Faisalabad (Number)
Rawalpindi (Number)
Multan (Number)
Hyderabad (Number)
Gujranwala (Number)
Peshawar (Number)
Quetta (Number)
Islamabad (Number)

7,403,380
4,061,227
1,569,883
1,115,320
981,831
950,623
879,869
797,657
428,640
372,504

8,533,476
4,684,735
1,825,315
1,286,954
1,107,201
1,072,791
1,026,786
906,049
507,791
464,521

10,558,983
5,833,749
2,283,497
1,595,379
1,338,316
1,311,808
1,289,996
1,101,703
649,180
620,799

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

485

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.812

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
14,093
17,321
Over US$5,000 (000)
693
1,677
Over US$15,000 (000)
167
358
Over US$35,000 (000)
56
122
Over US$55,000 (000)
31
69

20,628
2,092
422
145
82

21,431
2,331
362
126
72

22,264
3,013
520
181
103

22,882
3,952
641
220
125

23,447
4,715
695
241
137

23,966
6,040
884
310
177

24,513
6,180
909
312
177

25,090
7,518
1,076
347
197

25,676
9,097
1,305
413
235

82.19
1,213.04
679.97
637.35
651.83

Households by number of persons

1 person (000)
501
2 persons (000)
1,130
3 persons (000)
1,270
4 persons (000)
1,637
5 persons (000)
1,853
6+ persons (000)
9,208

574
1,363
1,448
1,807
2,071
10,356

712
1,805
1,786
2,128
2,484
12,580

729
1,862
1,828
2,165
2,534
12,854

747
1,921
1,870
2,202
2,583
13,130

765
1,980
1,913
2,241
2,635
13,416

783
2,041
1,958
2,282
2,688
13,713

802
2,104
2,004
2,324
2,744
14,019

822
2,168
2,052
2,368
2,801
14,335

842
2,234
2,100
2,413
2,860
14,661

862
2,300
2,151
2,459
2,920
14,995

72.09
103.65
69.38
50.22
57.58
62.86

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

13,435
24
13,412
805
1,358

14,620
129
14,491
1,309
1,690

17,924
203
17,720
1,771
1,800

18,555
215
18,340
1,716
1,701

19,206
228
18,978
1,657
1,590

19,868
243
19,625
1,607
1,476

20,523
258
20,264
1,575
1,368

21,151
274
20,877
1,563
1,284

21,758
289
21,469
1,566
1,222

22,353
304
22,049
1,578
1,178

22,948
319
22,629
1,593
1,147

70.80
1,247.31
68.72
97.92
-15.54

Household running costs

Household running costs (PKR million)
Electricity (PKR million)
Gas (PKR million)
Solid Fuels (PKR million)
Liquid Fuels (PKR million)

27,928
10,874
2,452
9,296
5,306

70,737
29,226
7,031
20,672
13,809

247,592
115,903
32,071
52,335
47,282

268,977
126,941
36,249
58,585
47,201

316,427
150,544
44,300
70,955
50,628

392,274
196,451
56,801
79,027
59,995

426,195
211,862
64,142
89,094
61,097

502,674
250,002
77,001
104,284
71,387

607,809
303,359
94,900
123,277
86,273

802,125
400,650
127,163
160,370
113,943

956,359
477,469
153,782
189,072
136,035

3,324.37
4,290.92
6,171.71
1,933.91
2,463.80

Household durable ownership

Colour TV Set (% of households)
1.7
Dishwasher (% of households)
0.0
Freezer (% of households)
0.4
Microwave Oven (% of households)
0.6
Personal Computer (% of households)
0.0
Refrigerator (% of households)
14.1
Telephone (% of households)
1.0
Tumble Drier (% of households)
0.3
Vacuum Cleaner (% of households)
2.5
Washing Machine (% of households)
0.5

6.6
0.0
1.0
1.7
0.3
24.4
1.6
0.5
6.4
2.1

26.0
0.1
4.0
6.6
3.3
32.9
4.8
0.6
18.2
7.7

28.0
0.1
4.7
7.8
4.2
33.8
5.7
0.6
20.4
8.9

30.3
0.1
5.6
9.0
5.2
34.8
6.6
0.6
22.5
10.3

32.0
0.2
6.5
10.3
6.6
35.7
7.7
0.7
24.4
11.6

33.0
0.3
7.6
12.1
8.1
36.7
8.9
0.7
26.3
13.1

34.2
0.4
8.6
13.9
8.9
37.4
10.0
0.7
28.1
14.6

35.4
0.5
9.6
15.6
9.8
38.2
11.1
0.7
30.0
16.0

36.6
0.7
10.7
17.1
10.8
38.9
12.4
0.7
31.5
17.5

37.7
0.9
11.6
18.5
11.9
39.6
13.8
0.8
33.0
18.9

2,184.23

1990

1995

2,652.66
3,151.75
91,269.57
181.19
1,220.23
154.20
1,246.94
3,690.48

Source: Euromonitor International from national statistics

Income

Table: 3.813

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (PKR
per capita)
6,585.25
12,597.41
Gross income (annual, constant) (PKR
per capita)
23,137.40
29,331.59
Disposable income (annual, current)
(PKR per capita)
5,886.08
11,900.30
Disposable income (annual, constant)
(PKR per capita)
20,680.85
27,708.44

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

25,330.80

26,821.46

30,425.82

35,474.24

39,786.41

44,437.17

52,044.43

66,475.64

76,528.66

1,062.12

46,418.64

48,854.94

52,734.79

57,613.80

61,196.31

64,921.35

64,661.19

74,066.68

76,528.66

230.76

22,992.92

24,181.66

27,446.44

32,164.28

36,025.95

40,210.52

47,071.35

60,167.94

69,357.63

1,078.33

42,134.48

44,046.58

47,570.84

52,238.08

55,412.27

58,746.35

58,482.52

67,038.68

69,357.63

235.37

Gross income (annual, current) by age

Aged 15-19 (PKR)
6,924
Aged 20-24 (PKR)
9,327
Aged 25-29 (PKR)
12,083
Aged 30-34 (PKR)
14,689
Aged 35-39 (PKR)
16,366
Aged 40-44 (PKR)
17,269
Aged 45-49 (PKR)
17,123
Aged 50-54 (PKR)
16,048
Aged 55-59 (PKR)
14,219
Aged 60-64 (PKR)
11,192
Aged 65+ (PKR)
6,972

16,269
19,686
22,969
25,714
28,094
29,307
29,814
28,916
26,168
21,708
14,715

31,867
36,916
41,832
45,116
46,030
46,806
47,567
47,560
46,164
40,989
31,323

33,991
39,335
43,928
47,221
47,844
48,160
49,015
49,029
48,117
43,460
34,046

38,396
44,298
49,305
53,209
53,917
53,896
54,804
54,796
53,881
49,003
38,553

44,840
50,985
56,741
61,320
62,212
61,819
62,652
62,792
61,868
56,908
45,286

51,094
56,541
63,151
68,007
69,101
68,281
68,815
69,301
68,425
63,733
51,269

58,078
61,928
69,709
74,893
76,681
75,664
75,727
76,395
75,225
70,764
57,412

69,621
71,316
80,560
86,113
88,731
87,477
86,864
87,698
86,196
81,738
67,009

91,732
90,928
102,522
109,530
113,532
112,005
110,431
111,387
109,520
104,218
86,196

108,197
104,763
116,614
125,023
130,142
128,746
126,241
126,865
124,896
118,810
99,053

1,462.59
1,023.26
865.07
751.12
695.19
645.55
637.26
690.56
778.38
961.53
1,320.66

Gross income (annual, constant) by age

Aged 15-19 (PKR)
38,823
Aged 20-24 (PKR)
52,293
Aged 25-29 (PKR)
67,750
Aged 30-34 (PKR)
82,360
Aged 35-39 (PKR)
91,762
Aged 40-44 (PKR)
96,821
Aged 45-49 (PKR)
96,005
Aged 50-54 (PKR)
89,976
Aged 55-59 (PKR)
79,723
Aged 60-64 (PKR)
62,754
Aged 65+ (PKR)
39,093

53,670
64,943
75,774
84,830
92,683
96,682
98,354
95,393
86,327
71,614
48,544

69,518
80,533
91,259
98,422
100,416
102,109
103,769
103,755
100,708
89,419
68,332

72,082
83,414
93,154
100,136
101,458
102,128
103,942
103,970
102,037
92,161
72,199

75,790
87,441
97,325
105,030
106,429
106,387
108,180
108,163
106,358
96,729
76,101

81,142
92,261
102,679
110,964
112,579
111,866
113,374
113,627
111,955
102,979
81,950

85,676
94,810
105,893
114,036
115,871
114,495
115,392
116,207
114,737
106,870
85,969

90,522
96,523
108,651
116,730
119,517
117,932
118,029
119,072
117,248
110,294
89,483

90,312
92,511
104,502
111,705
115,102
113,475
112,680
113,762
111,813
106,031
86,924

104,437
103,521
116,722
124,700
129,256
127,518
125,726
126,815
124,689
118,652
98,134

108,197
104,763
116,614
125,023
130,142
128,746
126,241
126,865
124,896
118,810
99,053

178.70
100.34
72.12
51.80
41.83
32.97
31.49
41.00
56.66
89.33
153.38

Source: Euromonitor International from national statistics

486

Euromonitor International 2011

Section 3 Country snapshots Pakistan

Consumer expenditure

Table: 3.814

1990
Consumer expenditure by category
Consumer expenditure by category
(PKR million)
602,635
Food and non-alcoholic beverages
(PKR million)
334,608
Alcoholic beverages and tobacco (PKR
million)
13,391
Clothing and footwear (PKR million)
52,923
Housing (PKR million)
103,451
Household goods and services (PKR
million)
17,243
Health goods and medical services
(PKR million)
19,868
Transport (PKR million)
14,133
Communications (PKR million)
824
Leisure and recreation (PKR million)
6,777
Education (PKR million)
16,670
Hotels and catering (PKR million)
9,050
Miscellaneous goods and services
(PKR million)
13,697

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,340,800

3,320,440

3,554,586

4,121,120

4,936,073

5,642,449

6,463,864

7,740,193

10,134,034

11,983,611

1,888.54

727,969

1,490,389

1,570,220

1,791,190

2,066,081

2,373,937

2,659,970

3,232,883

4,253,661

5,026,357

1,402.16

28,918
112,556
235,094

53,680
233,882
671,068

54,561
232,230
725,824

59,890
248,207
850,127

67,202
291,717
1,141,893

69,491
319,793
1,269,902

77,570
351,695
1,493,037

91,620
412,547
1,782,766

118,054
531,905
2,336,352

136,860
620,027
2,772,360

922.03
1,071.56
2,579.88

39,401

99,535

102,844

114,935

139,767

154,897

177,840

213,100

279,607

331,584

1,823.01

46,258
34,334
2,971
15,424
38,415
19,801

125,357
146,754
14,675
44,358
110,752
46,960

134,170
170,693
17,069
47,898
111,426
54,347

155,524
213,656
21,366
56,010
120,913
67,734

212,495
277,310
27,731
81,394
182,250
71,189

199,779
325,895
32,589
96,028
223,248
76,743

241,622
384,362
38,867
111,630
256,746
88,419

296,846
469,802
49,507
135,120
307,160
101,710

395,065
625,501
67,631
178,747
404,481
129,177

473,024
751,992
82,856
213,722
483,083
148,739

2,280.83
5,220.82
9,955.36
3,053.64
2,797.92
1,543.52

39,658

283,030

333,302

421,570

377,042

500,147

582,103

647,130

813,855

943,006

6,784.76

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)

Table: 3.815

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

130
217

31,174
27,356
3,818
137
218

38,870
33,181
5,689
146
261

40,300
33,990
6,311
147
278

42,004
34,900
7,104
149
297

44,102
36,081
8,020
150
314

46,951
37,808
9,142
150
327

47,663
38,126
9,537
151
336

49,091
39,066
10,025
151
342

49,776
39,393
10,383
152
347

50,359
39,672
10,687
152
352

1,780
1,177
603

3,518
2,389
1,129

3,648
2,477
1,170

3,504
2,464
1,040

3,679
2,588
1,092

3,103
2,166
938

2,668
1,799
869

2,693
1,759
934

3,371
2,174
1,197

3,865
2,467
1,399

5.4

8.3

8.3

7.7

7.7

6.2

5.3

5.2

6.3

7.1

4.1

6.7

6.8

6.6

6.7

5.4

4.5

4.3

5.2

5.9

13.6

16.6

15.6

12.8

12.0

9.3

8.4

8.5

10.3

11.6

Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

% change
1990-2010

17.12
61.83

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.816

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,862
10,345
4,041

4,403
15,215
5,589

3,957
17,259
6,396

3,126
18,220
7,307

3,574
19,781
8,249

4,075
21,333
7,994

4,296
23,970
8,421

4,556
24,465
9,145

4,702
24,637
9,340

4,900
24,852
9,478

5,029
24,981
9,689

5
9

5
9

5
9

5
9

5
9

5
9

5
9

5
9

5
9

386
219
166

401
228
173

521
298
222

783
429
353

820
455
365

955
530
425

974
540
433

1,017
566
452

1,058
589
470

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

207
118
89

279
159
120

% change
1990-2010
30.23
141.48
139.78

411.84
400.56
426.70

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

487

World Consumer Lifestyles Databook 2011

Eating

Table: 3.817

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (PKR
million)
320,819
697,854
Bread and cereals (PKR million)
86,068
190,832
Meat (PKR million)
31,739
67,925
Fish and seafood (PKR million)
3,856
7,904
Milk, cheese and eggs (PKR million)
85,944
184,860
Oils and fats (PKR million)
41,242
86,840
Fruit (PKR million)
16,504
34,685
Vegetables (PKR million)
29,505
63,456
Sugar and confectionery (PKR million)
14,855
36,190
Other foods (PKR million)
11,105
25,163

1,430,833
415,337
135,506
10,415
361,733
136,675
57,558
128,540
118,244
66,826

1,511,390
410,197
155,786
12,121
395,013
143,502
64,607
144,946
113,555
71,662

1,728,548
436,512
192,639
15,143
466,540
163,128
78,245
176,260
116,894
83,188

1,986,519
501,261
203,003
15,826
530,947
189,543
83,560
189,076
183,279
90,024

2,292,441
573,228
238,633
17,132
604,239
244,256
94,580
220,591
197,135
102,647

2,569,323
648,333
268,835
18,463
683,565
268,438
103,099
248,269
216,755
113,565

3,123,616
788,882
327,396
21,586
832,525
321,226
122,772
302,020
267,657
139,554

4,110,614
1,039,475
431,311
27,556
1,097,527
417,905
158,867
397,502
355,552
184,920

4,857,961
1,230,305
510,170
31,668
1,299,436
489,031
184,811
469,749
423,052
219,738

1,414.24
1,329.46
1,507.39
721.26
1,411.96
1,085.76
1,019.79
1,492.10
2,747.88
1,878.73

9,523.94
2,584.83
981.68
76.38

10,655.32
2,690.80
1,187.49
93.35

11,980.28
3,023.00
1,224.27
95.44

13,527.14
3,382.48
1,408.12
101.09

14,836.35
3,743.75
1,552.37
106.61

17,652.32
4,458.17
1,850.19
121.99

22,734.68
5,749.05
2,385.47
152.41

26,294.31
6,659.18
2,761.36
171.41

848.90
795.77
907.27
414.64

2,489.15
904.27
407.12
913.37

2,875.90
1,005.57
482.33
1,086.52

3,202.03
1,143.09
503.93
1,140.28

3,565.47
1,441.30
558.09
1,301.65

3,947.19
1,550.07
595.34
1,433.61

4,704.80
1,815.33
693.82
1,706.79

6,070.12
2,311.32
878.65
2,198.47

7,033.36
2,646.94
1,000.31
2,542.58

847.47
643.06
601.72
897.69

715.56
451.57

720.57
512.80

1,105.32
542.92

1,163.25
605.70

1,251.63
655.77

1,512.60
788.65

1,966.46
1,022.74

2,289.82
1,189.36

1,684.63
1,139.97

Food per capita consumer expenditure by category

Food consumer expenditure (PKR per
capita)
2,771.03
5,351.75
9,219.67
Bread and cereals (PKR per capita)
743.40
1,463.47
2,676.25
Meat (PKR per capita)
274.14
520.91
873.14
Fish and seafood (PKR per capita)
33.31
60.61
67.11
Milk, cheese and eggs (PKR per
capita)
742.33
1,417.67
2,330.85
Oils and fats (PKR per capita)
356.22
665.96
880.67
Fruit (PKR per capita)
142.55
265.99
370.88
Vegetables (PKR per capita)
254.85
486.64
828.26
Sugar and confectionery (PKR per
capita)
128.31
277.54
761.91
Other foods (PKR per capita)
95.92
192.97
430.60
Catering consumer expenditure
Catering consumer expenditure (PKR
million)
7,207
Catering consumer expenditure (PKR
per capita)
62.25

15,886

35,690

38,315

44,027

44,034

53,656

61,045

69,523

87,584

100,069

1,288.50

121.83

229.97

241.44

271.40

265.56

316.61

352.50

392.89

484.41

541.64

770.11

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.818

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (PKR million)
534
1,270
2,914
Beer (PKR million)
47
114
270
Spirits (PKR million)
485
1,152
2,638
Wine (PKR million)
2
4
6

3,053
284
2,763
6

3,451
318
3,127
6

4,208
382
3,820
6

4,699
421
4,272
6

5,244
470
4,767
7

6,263
561
5,695
8

8,112
726
7,376
10

9,430
844
8,574
10

1,665.83
1,695.60
1,667.83
422.38

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (PKR per capita)
4.61
9.74
18.78
19.24
Beer (PKR per capita)
0.41
0.87
1.74
1.79
Spirits (PKR per capita)
4.19
8.83
17.00
17.41
Wine (PKR per capita)
0.02
0.03
0.04
0.04

21.27
1.96
19.28
0.04

25.38
2.30
23.04
0.04

27.73
2.48
25.21
0.04

30.28
2.71
27.53
0.04

35.40
3.17
32.18
0.04

44.87
4.02
40.79
0.06

51.04
4.57
46.41
0.06

1,006.56
1,025.22
1,007.81
227.35

58,830
44,237

62,642
47,096

79,562
54,074

81,496
49,842

90,648
60,715

109,267
69,508

143,046
87,108

168,397
98,385

1,121.16
785.47

14,593

15,546

25,488

31,654

29,933

39,758

55,937

70,013

2,513.39

386.15

479.82

480.89

523.44

617.49

791.15

911.47

665.24

290.31

326.11

294.11

350.59

392.81

481.77

532.52

454.88

95.83

153.71

186.78

172.85

224.68

309.37

378.95

1,537.68

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (PKR million)
13,790
30,115
59,556
Coffee, tea and cocoa (PKR million)
11,111
24,061
44,790
Mineral waters, soft drinks, fruit
and vegetable juices (PKR million)
2,679
6,054
14,766

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (PKR per capita)
119.11
230.95
383.75
370.71
Coffee, tea and cocoa (PKR per
capita)
95.97
184.52
288.61
278.76
Mineral waters, soft drinks, fruit
and vegetable juices (PKR per capita)
23.14
46.43
95.15
91.96
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.819

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (PKR
million)
12,857
Tobacco consumer expenditure (PKR
per capita)
111.05

27,648

50,766

51,508

56,439

62,994

64,792

72,327

85,356

109,943

127,430

891.13

212.03

327.11

324.57

347.91

379.90

382.32

417.65

482.37

608.06

689.73

521.10

20.9
37.0
3.9

21.4
37.8
4.1

21.5
38.0
4.2

21.7
38.3
4.2

21.6
38.1
4.3

21.6
37.9
4.4

21.5
37.7
4.5

21.5
37.5
4.6

21.5
37.4
4.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

488

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Section 3 Country snapshots Pakistan

Personal Appearance

Table: 3.820

1990
Personal care consumer expenditure
Personal care consumer expenditure
(PKR million)
7,230
Personal care consumer expenditure
(PKR per capita)
62.45

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19,935

88,880

99,659

119,717

110,866

133,157

149,535

155,414

186,399

207,445

2,769.22

152.88

572.70

628.00

737.97

668.61

785.73

863.48

878.28

1,030.92

1,122.82

1,698.00

27,671
964
153
7,341
2,260
4,390

29,850
1,044
155
7,905
2,434
4,746

32,513
1,147
158
8,572
2,654
5,215

35,879
1,288
161
9,335
2,952
5,743

39,532
1,480
168
10,195
3,277
6,337

42,549
1,636
174
10,906
3,627
6,722

45,828
1,835
181
11,618
4,051
7,155

184.01
6.43
0.96
48.73
15.01
29.26

196.08
6.92
0.95
51.70
16.01
31.45

211.71
7.60
0.95
55.09
17.42
33.89

228.27
8.55
0.97
58.87
18.92
36.59

240.46
9.24
0.98
61.63
20.50
37.99

253.46
10.15
1.00
64.25
22.41
39.57

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (PKR million)
26,519
Colour cosmetics (PKR million)
927
Fragrances (PKR million)
148
Hair care (PKR million)
7,127
Mens grooming (PKR million)
2,174
Skin care (PKR million)
4,113

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (PKR per capita)
170.87
174.37
Colour cosmetics (PKR per capita)
5.98
6.08
Fragrances (PKR per capita)
0.96
0.96
Hair care (PKR per capita)
45.92
46.26
Mens grooming (PKR per capita)
14.01
14.24
Skin care (PKR per capita)
26.50
27.66
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.821

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (PKR million)
42,262
90,644
191,716
Clothing materials (PKR million)
2,664
5,790
12,498
Garments (PKR million)
30,859
65,792
139,019
Other clothing (PKR million)
1,743
3,485
6,360
Clothing, cleaning, repair and hire
(PKR million)
6,995
15,577
33,840
Footwear (PKR million)
10,661
21,912
42,166

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

190,328
12,312
139,663
6,455

203,385
13,055
151,009
7,050

234,317
14,205
169,541
8,651

255,752
14,941
187,068
9,798

281,427
16,423
205,832
10,738

330,491
19,199
241,797
12,476

426,391
24,648
312,077
15,967

497,268
28,592
364,100
18,488

1,076.63
973.26
1,079.88
960.67

31,897
41,902

32,272
44,822

41,920
57,400

43,945
64,041

48,434
70,269

57,019
82,056

73,700
105,514

86,090
122,759

1,130.74
1,051.48

1,253.73
80.48
930.87
43.46

1,413.12
85.67
1,022.47
52.17

1,509.13
88.16
1,103.84
57.82

1,625.08
94.83
1,188.56
62.01

1,867.69
108.50
1,366.45
70.51

2,358.25
136.32
1,726.01
88.31

2,691.53
154.76
1,970.74
100.07

637.34
572.56
639.38
564.67

198.93
276.30

252.81
346.17

259.31
377.89

279.68
405.76

322.23
463.72

407.62
583.57

465.97
664.45

671.25
621.57

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (PKR per capita)
365.03
695.14
1,235.33
1,199.34
Clothing materials (PKR per capita)
23.01
44.40
80.53
77.58
Garments (PKR per capita)
266.54
504.55
895.78
880.08
Other clothing (PKR per capita)
15.05
26.73
40.98
40.68
Clothing, cleaning, repair and hire
(PKR per capita)
60.42
119.46
218.05
201.00
Footwear (PKR per capita)
92.08
168.04
271.70
264.04
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.822

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

14.30

15.00

14.00

15.52

17.49

18.46

20.38

22.52

24.00

25.38

26.64

86.27

30.0

25.8

28.1

22.8

24.4

25.4

29.8

30.0

29.7

30.3

30.8

2.69

70.0

74.2

71.9

77.2

75.6

74.6

70.2

70.0

70.3

69.7

69.2

-1.15

Healthy life expectancy at birth

Total population (years)
60
Males (years)
60
Females (years)
60

61
61
62

64
63
64

64
64
64

64
64
65

65
64
65

65
65
65

65
65
66

66
66
66

66
66
66

66
66
67

10.95
10.88
11.00

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
3.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
8.2

3.5

3.9

4.0

4.1

4.3

4.5

4.7

4.9

5.1

5.3

63.05

11.8

17.2

18.0

18.7

19.5

20.3

21.0

21.8

22.5

23.2

183.33

1,319
409

1,443
442

1,599
476

1,776
517

1,964
549

2,176
593

2,420
645

2,705
705

3,006
776

515
212
89

565
239
96

639
271
104

725
304
112

819
345
121

923
388
131

1,043
436
142

1,182
495
155

1,331
546
170

287

326

370

423

488

565

655

767

850

9.09
2.78

9.86
2.94

10.71
3.12

11.59
3.24

12.56
3.43

13.67
3.64

14.96
3.90

16.27
4.20

3.56
1.51
0.61

3.94
1.67
0.64

4.37
1.83
0.67

4.84
2.04
0.71

5.33
2.24
0.76

5.90
2.47
0.80

6.54
2.74
0.86

7.21
2.96
0.92

2.05

2.28

2.55

2.88

3.26

3.70

4.24

4.60

Consumer health (selected) retail sales by category

Consumer health retail sales (PKR
million)
Analgesics (PKR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (PKR million)
Digestive Remedies (PKR million)
Medicated Skin Care (PKR million)
Vitamins and Dietary Supplements
(PKR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (PKR
per capita)
8.50
Analgesics (PKR per capita)
2.64
Cough, Cold and Allergy (Hay Fever)
Remedies (PKR per capita)
3.32
Digestive Remedies (PKR per capita)
1.37
Medicated Skin Care (PKR per capita)
0.58
Vitamins and Dietary Supplements
(PKR per capita)
1.85
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.823

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

6
148

46
1,496

58
1,582

70
1,673

83
1,767

97
1,858

112
1,945

127
2,028

144
2,107

162
2,183

24,889.23

265

1,344

1,460

1,709

2,464

2,842

3,360

4,216

5,687

6,884

4,123.18

2.03

8.66

9.20

10.53

14.86

16.77

19.40

23.83

31.45

37.26

2,546.46

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (PKR million)
1,843
3,915
11,270
Hotels and other accommodation
consumer expenditure (PKR per capita) 15.92
30.02
72.62

16,032

23,707

27,155

23,088

27,374

32,187

41,592

48,669

2,540.77

101.02

146.14

163.77

136.24

158.07

181.90

230.04

263.43

1,554.84

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
9
Package holidays consumer expenditure
Package holidays consumer
expenditure (PKR million)
163
Package holidays consumer
expenditure (PKR per capita)
1.41

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.824

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.0

0.0

0.1

0.3

0.5

0.7

0.9

1.3

CD player and DVD player/recorder households

CD player households (% of
households)
1.4
2.7
DVD player/recorder households (% of
households)
0.0

4.7

5.0

5.2

5.5

5.8

6.0

6.3

6.5

6.8

0.6

2.0

3.1

4.2

5.2

6.1

6.9

7.6

8.2

Video game console households

Video game console households (% of
households)
0.1

0.2

0.4

0.4

0.5

0.5

0.5

0.6

0.6

0.6

0.6

Mobile telephone households

Mobile telephone households (% of
households)

0.0

0.7

1.7

3.6

6.6

13.8

19.5

24.2

27.8

31.5

4,000

8,000

10,000

10,500

12,000

17,500

18,500

20,431

22,886

Internet users
Internet users (000)

0.0

% change
1990-2010

401.08

393.16

Source: National statistical offices/Euromonitor International

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Euromonitor International 2011

Section 3 Country snapshots Pakistan

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.825

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4.6

5.9

6.5

6.6

6.6

6.7

6.7

6.8

6.8

6.9

7.0

90,751

104,643

129,421

165,738

192,099

226,533

276,815

368,481

442,919

4,970.62

4,713

5,594

7,061

9,196

10,824

12,875

15,948

21,412

25,917

10,392.69

57,707

66,705

82,694

106,029

122,934

145,124

177,672

236,791

284,891

5,209.19

3,181

3,658

4,465

5,680

6,589

7,793

9,596

12,812

15,416

9,910.37

25,150

28,687

35,200

44,833

51,753

60,741

73,600

97,467

116,695

3,830.44

659.40

797.79

999.53

1,133.53

1,308.10

1,564.35

2,037.97

2,397.35

3,077.51

35.25

43.53

55.46

63.87

74.35

90.12

118.42

140.28

6,475.26

420.34

509.75

639.44

725.40

838.01

1,004.07

1,309.62

1,542.01

3,227.02

23.05

27.52

34.25

38.88

45.00

54.23

70.86

83.44

6,173.02

180.77

216.98

270.38

305.38

350.74

415.93

539.06

631.62

2,363.02

Transport services consumer expenditure

Transport services consumer
expenditure (PKR million)
8,735
20,427
Rail travel consumer expenditure
(PKR million)
247
664
Buses, coaches and taxis consumer
expenditure (PKR million)
5,366
12,885
Air travel consumer expenditure (PKR
million)
154
432
Other travel consumer expenditure
(PKR million)
2,969
6,445

Transport services per capita consumer expenditure

Transport services consumer
expenditure (PKR per capita)
75.45
156.65
584.76
Rail travel consumer expenditure
(PKR per capita)
2.13
5.09
30.37
Buses, coaches and taxis consumer
expenditure (PKR per capita)
46.35
98.81
371.84
Air travel consumer expenditure (PKR
per capita)
1.33
3.31
20.50
Other travel consumer expenditure
(PKR per capita)
25.64
49.43
162.06

51.95

Source: Euromonitor International from national statistics

Money

Table: 3.826

1990
Annual savings and savings ratio
Annual savings (PKR million)
72,667
Savings ratio (% of disposable
income)
10.7

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

200,368

238,493

236,517

267,747

331,845

385,109

419,719

494,065

624,250

689,900

849.40

12.9

6.7

6.2

6.0

6.2

6.3

6.0

5.9

5.7

5.4

-49.51

9,874

13,572

18,213

23,807

32,138

43,517

58,908

74,435

84,351

3,679

5,266

7,154

8,500

9,985

11,347

13,322

18,119

20,729

6,195

8,306

11,059

15,306

22,152

32,169

45,586

56,316

63,622

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

528

572

616

660

696

944

1,182

1,498

1,925

221

239

257

275

291

359

437

410

391

Source: National statistical offices/Euromonitor International

www.euromonitor.com

491

World Consumer Lifestyles Databook 2011

Peru

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.827

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,799
3,306
2,095
3,320
2,150
3,683
3,723
3,183
1,308

1,789
3,473
2,168
3,571
2,371
4,055
4,282
3,656
1,552

1,763
3,510
2,316
3,811
2,572
4,498
5,043
4,523
1,956

1,765
3,507
2,325
3,857
2,593
4,542
5,148
4,670
2,020

1,768
3,505
2,330
3,901
2,617
4,584
5,252
4,822
2,087

1,771
3,504
2,334
3,941
2,647
4,628
5,354
4,976
2,156

1,774
3,505
2,336
3,974
2,679
4,676
5,453
5,133
2,229

1,778
3,508
2,336
4,002
2,714
4,726
5,548
5,292
2,305

1,780
3,512
2,336
4,023
2,748
4,778
5,640
5,453
2,386

1,779
3,516
2,336
4,038
2,779
4,832
5,730
5,615
2,470

1,775
3,520
2,337
4,050
2,806
4,885
5,819
5,779
2,559

% change
1990-2010
-1.33
6.48
11.51
21.99
30.52
32.64
56.28
81.55
95.57

Source: National statistical offices/Euromonitor International

People

Table: 3.828

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
21,425
0-14 yrs (000)
8,205
15-64 yrs (000)
12,366
65+ yrs (000)
854

23,444
8,477
13,948
1,019

26,238
8,721
16,192
1,325

26,635
8,738
16,522
1,374

27,032
8,753
16,854
1,425

27,428
8,765
17,187
1,477

27,824
8,776
17,519
1,529

28,221
8,785
17,852
1,584

28,616
8,793
18,184
1,639

29,010
8,797
18,516
1,697

29,403
8,798
18,849
1,756

37.24
7.22
52.42
105.74

Male population by age at January 1st

Male population by age at January
1st (000)
10,754
0-14 yrs (000)
4,167
15-64 yrs (000)
6,198
65+ yrs (000)
389

11,767
4,306
6,995
467

13,162
4,433
8,121
608

13,359
4,443
8,286
630

13,556
4,451
8,452
653

13,754
4,458
8,619
677

13,951
4,465
8,785
701

14,148
4,471
8,952
725

14,344
4,475
9,119
750

14,540
4,479
9,285
776

14,735
4,480
9,452
803

37.01
7.51
52.50
106.23

Female population by age at January 1st

Female population by age at January
1st (000)
10,671
11,677
0-14 yrs (000)
4,039
4,172
15-64 yrs (000)
6,168
6,953
65+ yrs (000)
464
552

13,076
4,288
8,072
717

13,276
4,295
8,236
744

13,475
4,302
8,402
772

13,674
4,307
8,568
800

13,874
4,311
8,734
829

14,073
4,315
8,900
859

14,272
4,317
9,065
889

14,470
4,319
9,231
921

14,668
4,318
9,396
954

37.46
6.92
52.35
105.32

Ethnic groups
Indian (000)
Mestizo (000)
White (000)
Other (000)

10,605
2,892
428
7,499

11,079
3,339
586
8,441

11,609
3,999
832
9,798

11,690
4,091
866
9,988

11,779
4,180
898
10,176

11,869
4,268
930
10,361

11,960
4,358
960
10,547

12,058
4,443
991
10,729

12,159
4,528
1,019
10,911

12,259
4,614
1,047
11,090

12,362
4,696
1,076
11,268

16.57
62.36
151.17
50.27

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

7,274
293
594
13,111

8,175
359
626
14,094

9,413
449
674
15,463

9,584
461
680
15,665

9,760
473
687
15,860

9,932
485
694
16,058

10,103
497
701
16,258

10,272
510
709
16,459

10,442
521
716
16,659

10,612
533
723
16,859

10,775
544
730
17,063

48.13
85.96
22.92
30.15

-13.46

26

26

26

26

26

26

26

26

0.39

21

21

21

21

22

22

22

22

0.42

19,493
7,142

19,855
7,176

20,205
7,223

20,549
7,276

20,913
7,308

21,271
7,345

21,628
7,382

21,990
7,413

47.48
13.80

21

21

21

22

22

22

23

23

37.24

7,853,084
721,022
634,848
497,568
347,299
345,799
321,371
315,472
310,078
225,769

8,009,414
728,741
647,041
504,662
354,835
352,258
328,279
320,332
313,659
230,093

8,161,538
735,701
658,828
511,276
362,240
358,446
335,043
325,010
316,865
234,203

8,312,662
742,234
670,480
517,647
369,646
364,524
341,789
329,625
319,854
238,217

8,472,935
749,291
682,834
524,442
377,496
370,962
348,935
334,568
323,054
242,451

8,630,835
756,296
695,028
531,182
385,216
377,335
355,972
339,418
326,256
246,662

8,788,529
763,447
707,210
537,971
392,914
383,700
362,987
344,304
329,505
250,859

8,947,614
771,015
719,527
544,974
400,645
390,148
370,037
349,306
332,925
255,107

50.20
31.36
50.94
41.59
52.17
53.47
53.88
34.49
39.08
61.91

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
3
3
3
First marriage: average age of men
(years)
26
26
26
First marriage: average age of women
(years)
22
21
21
Urban and rural population, and population density
Urban population (000)
14,911
16,692
19,150
Rural population (000)
6,514
6,752
7,088
Population density (persons per sq
km)
17
18
20
Population of major cities
Lima (Number)
5,956,973
Arequipa (Number)
586,967
Trujillo (Number)
476,711
Chiclayo (Number)
384,902
Piura (Number)
263,289
Iquitos (Number)
254,210
Cusco (Number)
240,470
Chimbote (Number)
259,716
Huancayo (Number)
239,384
Tacna (Number)
157,559

6,647,743
646,029
537,122
432,949
291,925
291,231
269,220
278,886
272,351
186,808

7,704,940
713,639
623,233
490,749
340,191
339,598
314,829
310,936
306,574
221,563

Source: Euromonitor International from national statistics/UN

492

Euromonitor International 2011

Section 3 Country snapshots Peru

House and Home

Table: 3.829

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,772
4,661
Over US$5,000 (000)
1,229
2,362
Over US$15,000 (000)
208
542
Over US$35,000 (000)
49
122
Over US$55,000 (000)
27
57

5,421
2,435
530
130
68

5,578
2,579
573
137
69

5,771
2,831
662
158
78

5,956
3,076
763
188
93

6,147
3,319
854
208
100

6,379
3,748
1,051
256
118

6,636
4,367
1,417
363
168

6,804
4,476
1,448
368
169

7,034
4,948
1,774
472
219

86.48
302.72
751.82
857.15
699.56

Households by number of persons

1 person (000)
405
2 persons (000)
501
3 persons (000)
577
4 persons (000)
777
5 persons (000)
618
6+ persons (000)
1,513

487
597
686
964
694
1,592

648
778
911
1,265
792
1,583

675
809
949
1,312
806
1,575

703
841
988
1,360
820
1,565

733
874
1,029
1,409
834
1,554

763
908
1,071
1,459
848
1,543

795
943
1,114
1,510
863
1,531

828
981
1,156
1,561
879
1,517

863
1,021
1,200
1,613
895
1,504

900
1,063
1,244
1,667
913
1,491

122.25
112.29
115.69
114.45
47.66
-1.46

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

405
198
1,857
377
1,553

487
264
2,322
419
1,527

648
354
2,965
470
1,539

675
365
3,094
477
1,514

703
376
3,220
484
1,494

733
388
3,287
491
1,534

763
401
3,424
501
1,502

795
413
3,537
510
1,501

828
425
3,617
518
1,534

863
434
3,715
525
1,558

900
443
3,793
532
1,608

122.25
123.84
104.23
41.04
3.55

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

3,351
184
3,167
446
593

3,831
216
3,615
582
607

4,561
267
4,294
823
593

4,674
275
4,399
862
589

4,789
283
4,506
902
585

4,908
292
4,616
945
579

5,029
300
4,729
989
573

5,155
309
4,845
1,034
567

5,282
319
4,963
1,080
560

5,414
328
5,086
1,126
556

5,552
338
5,214
1,173
552

65.67
83.54
64.63
162.74
-6.94

Households by type of dwelling

Apartment (000)
189
Other (000)
511

196
620

216
780

220
804

225
827

229
852

234
878

239
904

244
931

249
959

254
988

34.64
93.24

62
31
8
1
21

1,981
1,061
323
29
568

4,296
2,335
764
63
1,134

4,615
2,510
825
67
1,213

5,131
2,795
923
75
1,338

5,533
3,016
1,000
81
1,436

6,020
3,284
1,091
88
1,558

6,737
3,678
1,227
98
1,734

7,812
4,268
1,430
114
2,000

8,257
4,515
1,519
120
2,102

8,982
4,915
1,661
131
2,275

14,505.12
15,654.54
19,672.74
14,439.67
10,733.18

Household durable ownership

Colour TV Set (% of households)
21.0
Dishwasher (% of households)
0.0
Freezer (% of households)
1.2
Microwave Oven (% of households)
0.0
Personal Computer (% of households)
0.6
Refrigerator (% of households)
33.6
Telephone (% of households)
9.6
Tumble Drier (% of households)
1.8
Vacuum Cleaner (% of households)
3.6
Washing Machine (% of households)
5.3

32.1
0.0
4.1
0.0
1.8
33.7
15.4
2.9
8.7
9.5

47.0
0.0
16.3
10.3
4.3
37.3
21.0
4.0
19.0
10.3

49.2
0.0
18.8
15.3
6.8
37.3
25.3
4.2
20.4
12.2

51.6
0.0
21.6
22.9
11.1
36.7
28.4
4.3
21.8
13.9

54.2
0.1
24.3
30.5
12.6
36.6
28.1
4.5
23.0
15.5

57.3
0.2
26.9
38.6
13.8
36.9
27.9
4.6
24.1
16.7

61.0
0.3
29.3
42.9
14.8
37.5
27.7
4.8
25.1
17.7

64.0
0.5
30.7
45.1
16.5
37.9
28.0
4.8
25.9
18.6

66.2
0.7
32.2
46.9
17.8
38.1
28.4
5.0
26.7
19.6

67.9
1.1
33.4
48.3
19.0
38.5
28.6
5.1
27.3
20.5

223.44

1990

Household running costs

Household running costs (PEN million)
Electricity (PEN million)
Gas (PEN million)
Solid Fuels (PEN million)
Liquid Fuels (PEN million)

1995

2,667.72
3,295.64
14.78
196.84
181.69
655.29
286.40

Source: Euromonitor International from national statistics

www.euromonitor.com

493

World Consumer Lifestyles Databook 2011

Income

Table: 3.830

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (PEN
per capita)
203.92
4,020.43
Gross income (annual, constant) (PEN
per capita)
4,730.03
5,649.03
Disposable income (annual, current)
(PEN per capita)
184.83
3,717.39
Disposable income (annual, constant)
(PEN per capita)
4,287.18
5,223.23

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,925.32

6,177.78

6,628.56

7,029.77

7,483.35

8,170.22

9,289.78

9,616.29

10,262.58

4,932.70

6,540.08

6,768.68

7,110.39

7,529.28

7,971.27

8,672.51

9,452.79

9,633.27

10,262.58

116.97

5,431.38

5,634.91

6,010.45

6,292.13

6,692.79

7,295.65

8,277.17

8,595.43

9,166.03

4,859.28

5,994.90

6,173.88

6,447.34

6,739.21

7,129.16

7,744.18

8,422.41

8,610.60

9,166.03

113.80

Gross income (annual, current) by age

Aged 15-19 (PEN)
280
Aged 20-24 (PEN)
355
Aged 25-29 (PEN)
371
Aged 30-34 (PEN)
361
Aged 35-39 (PEN)
360
Aged 40-44 (PEN)
369
Aged 45-49 (PEN)
370
Aged 50-54 (PEN)
347
Aged 55-59 (PEN)
305
Aged 60-64 (PEN)
274
Aged 65+ (PEN)
235

5,188
6,543
6,938
6,883
6,934
7,101
7,124
6,759
6,061
5,493
4,715

7,052
8,651
9,404
9,694
9,946
10,178
10,202
9,844
9,144
8,466
7,431

7,282
8,910
9,705
10,034
10,309
10,551
10,585
10,242
9,553
8,861
7,786

7,679
9,424
10,316
10,715
11,036
11,300
11,337
10,978
10,255
9,507
8,331

8,071
9,937
10,939
11,422
11,795
12,080
12,110
11,723
10,954
10,145
8,858

8,731
10,760
11,890
12,461
12,892
13,210
13,250
12,848
12,033
11,146
9,713

9,434
11,680
12,982
13,670
14,177
14,536
14,581
14,145
13,257
12,264
10,639

10,579
13,115
14,636
15,470
16,075
16,493
16,557
16,092
15,117
13,987
12,105

10,755
13,371
15,002
15,931
16,588
17,016
17,061
16,566
15,551
14,364
12,370

11,329
14,101
15,884
16,932
17,663
18,129
18,186
17,684
16,632
15,360
13,193

3,940.25
3,868.64
4,183.10
4,593.91
4,805.48
4,815.74
4,818.99
4,995.85
5,347.79
5,497.59
5,511.35

Gross income (annual, constant) by age

Aged 15-19 (PEN)
8,926
Aged 20-24 (PEN)
11,311
Aged 25-29 (PEN)
11,806
Aged 30-34 (PEN)
11,483
Aged 35-39 (PEN)
11,462
Aged 40-44 (PEN)
11,740
Aged 45-49 (PEN)
11,769
Aged 50-54 (PEN)
11,047
Aged 55-59 (PEN)
9,719
Aged 60-64 (PEN)
8,735
Aged 65+ (PEN)
7,484

9,143
11,530
12,226
12,129
12,219
12,513
12,554
11,910
10,681
9,680
8,308

8,722
10,700
11,631
11,990
12,303
12,589
12,619
12,176
11,310
10,471
9,192

8,807
10,777
11,738
12,136
12,469
12,762
12,803
12,387
11,555
10,717
9,417

8,960
10,996
12,037
12,502
12,876
13,185
13,228
12,809
11,965
11,093
9,720

9,267
11,409
12,560
13,114
13,543
13,870
13,905
13,460
12,577
11,648
10,170

9,827
12,112
13,384
14,026
14,511
14,869
14,914
14,461
13,544
12,547
10,933

10,433
12,918
14,357
15,118
15,679
16,076
16,126
15,644
14,661
13,564
11,766

11,061
13,712
15,302
16,174
16,807
17,244
17,311
16,825
15,805
14,623
12,656

10,919
13,576
15,232
16,175
16,842
17,277
17,322
16,820
15,789
14,584
12,559

11,329
14,101
15,884
16,932
17,663
18,129
18,186
17,684
16,632
15,360
13,193

26.92
24.67
34.55
47.45
54.10
54.42
54.52
60.08
71.14
75.84
76.27

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.831

1990
Consumer expenditure by category
Consumer expenditure by category
(PEN million)
3,834
Food and non-alcoholic beverages
(PEN million)
1,199
Alcoholic beverages and tobacco (PEN
million)
71
Clothing and footwear (PEN million)
348
Housing (PEN million)
232
Household goods and services (PEN
million)
210
Health goods and medical services
(PEN million)
163
Transport (PEN million)
341
Communications (PEN million)
72
Leisure and recreation (PEN million)
71
Education (PEN million)
196
Hotels and catering (PEN million)
325
Miscellaneous goods and services
(PEN million)
606

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

84,497

139,807

147,952

161,012

170,862

184,313

203,884

234,752

246,918

266,410

6,849.31

26,281

41,475

43,746

47,375

50,085

53,916

59,419

68,250

71,622

77,060

6,326.42

1,646
5,929
6,661

2,764
8,596
12,983

2,928
9,009
13,881

3,191
9,664
15,332

3,390
10,142
16,454

3,660
10,873
17,858

4,046
11,871
19,862

4,659
13,510
22,983

4,901
14,041
24,284

5,293
14,995
26,437

7,313.49
4,210.04
11,300.13

3,676

5,302

5,555

5,956

6,247

6,696

7,308

8,313

8,637

9,219

4,283.88

4,464
7,669
1,203
1,472
5,788
7,809

8,071
12,777
3,640
2,996
10,050
12,605

8,590
13,529
3,972
3,211
10,668
13,317

9,427
14,734
4,512
3,558
11,666
14,457

10,068
15,644
4,943
3,829
12,424
15,312

10,899
16,881
5,424
4,160
13,428
16,500

12,177
18,650
6,098
4,664
15,033
18,182

14,176
21,465
7,104
5,442
17,373
20,876

15,011
22,568
7,543
5,802
18,345
21,893

16,316
24,361
8,177
6,344
19,887
23,579

9,897.48
7,050.35
11,241.46
8,872.95
10,046.35
7,161.65

11,901

18,548

19,546

21,140

22,324

24,019

26,574

30,601

32,270

34,742

5,636.79

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.832

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

8,107
5,142
2,965
217
415

9,155
5,794
3,362
214
350

11,187
6,575
4,612
456
1,004

11,550
6,714
4,836
490
1,062

11,820
6,925
4,895
520
1,110

12,112
7,026
5,086
547
1,158

12,586
7,271
5,315
572
1,209

12,929
7,405
5,524
593
1,260

13,313
7,599
5,715
610
1,310

13,644
7,756
5,888
625
1,357

14,030
7,946
6,084
639
1,403

73.06
54.52
105.22
194.38
238.15

405
222
183

690
370
320

926
534
392

894
529
365

934
489
444

985
535
450

860
439
421

871
455
416

846
423
423

870
423
447

822
394
428

102.90
77.20
134.15

4.8

7.0

7.6

7.2

7.3

7.5

6.4

6.3

6.0

6.0

5.5

16.29

4.1

6.0

7.5

7.3

6.6

7.1

5.7

5.8

5.3

5.2

4.7

13.98

5.8

8.7

7.8

7.0

8.3

8.1

7.3

7.0

6.9

7.1

6.6

13.17

Source: International Labour Organisation/Euromonitor International

494

Euromonitor International 2011

Section 3 Country snapshots Peru

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.833

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

504
3,855
1,698

631
4,131
1,863

1,065
4,283
2,540

1,045
4,200
2,407

1,090
4,133
2,446

1,115
4,077
2,470

1,131
4,026
2,589

1,204
3,994
2,654

1,219
3,956
2,609

1,252
3,915
2,632

1,269
3,889
2,639

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

831
407
425

840
410
429

897
449
448

909
455
455

952
468
485

979
478
501

1,000
484
516

1,022
490
531

1,038
498
541

678
356
322

672
350
322

% change
1990-2010
151.61
0.87
55.44

53.11
39.63
68.03

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.834

1990
Food consumer expenditure by category
Food consumer expenditure (PEN
million)
1,151
Bread and cereals (PEN million)
229
Meat (PEN million)
229
Fish and seafood (PEN million)
81
Milk, cheese and eggs (PEN million)
81
Oils and fats (PEN million)
53
Fruit (PEN million)
147
Vegetables (PEN million)
237
Sugar and confectionery (PEN million)
60
Other foods (PEN million)
34

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

25,060
4,916
5,200
2,259
2,091
1,106
2,779
4,760
1,380
570

39,370
7,477
8,366
4,346
3,624
1,676
4,138
6,957
2,187
599

41,513
7,864
8,836
4,643
3,848
1,764
4,345
7,296
2,308
609

44,935
8,484
9,589
5,123
4,207
1,901
4,675
7,834
2,500
624

47,489
8,941
10,153
5,494
4,480
2,003
4,918
8,227
2,644
630

51,111
9,608
10,940
5,961
4,842
2,152
5,279
8,823
2,846
660

56,326
10,561
12,106
6,608
5,353
2,377
5,810
9,664
3,142
706

64,700
12,105
13,955
7,621
6,163
2,739
6,669
11,039
3,620
788

67,901
12,662
14,684
8,054
6,506
2,882
6,988
11,506
3,808
811

73,068
13,594
15,842
8,719
7,009
3,100
7,521
12,314
4,108
861

6,247.05
5,828.66
6,817.81
10,730.78
8,520.98
5,781.74
5,016.28
5,089.19
6,700.63
2,455.55

1,558.59
295.25
331.75
174.32

1,662.33
313.84
354.73
189.50

1,731.40
325.97
370.17
200.30

1,836.89
345.32
393.17
214.25

1,995.91
374.24
428.99
234.15

2,260.95
423.02
487.67
266.30

2,340.59
436.45
506.16
277.61

2,485.05
462.35
538.79
296.53

4,524.91
4,220.04
4,940.80
7,792.07

144.47
66.23
163.13
273.93

155.65
70.33
172.93
289.79

163.34
73.04
179.29
299.93

174.02
77.34
189.73
317.08

189.68
84.22
205.86
342.43

215.38
95.71
233.05
385.76

224.27
99.34
240.89
396.63

238.37
105.42
255.79
418.80

6,181.85
4,185.85
3,628.08
3,681.21

86.65
22.86

92.47
23.08

96.38
22.97

102.27
23.72

111.32
25.00

126.51
27.55

131.26
27.97

139.70
29.29

4,855.42
1,762.16

Food per capita consumer expenditure by category

Food consumer expenditure (PEN per
capita)
53.73
1,068.89
1,500.50
Bread and cereals (PEN per capita)
10.70
209.67
284.97
Meat (PEN per capita)
10.69
221.78
318.85
Fish and seafood (PEN per capita)
3.76
96.33
165.64
Milk, cheese and eggs (PEN per
capita)
3.79
89.17
138.12
Oils and fats (PEN per capita)
2.46
47.15
63.88
Fruit (PEN per capita)
6.86
118.54
157.71
Vegetables (PEN per capita)
11.08
203.05
265.15
Sugar and confectionery (PEN per
capita)
2.82
58.88
83.35
Other foods (PEN per capita)
1.57
24.32
22.83
Catering consumer expenditure
Catering consumer expenditure (PEN
million)
311
Catering consumer expenditure (PEN
per capita)
14.53

7,404

11,909

12,578

13,650

14,453

15,572

17,168

19,721

20,682

22,275

7,053.13

315.80

453.89

472.24

504.96

526.93

559.64

608.34

689.14

712.91

757.58

5,112.28

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.835

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (PEN million)
62
1,392
2,284
Beer (PEN million)
53
1,104
1,725
Spirits (PEN million)
5
161
307
Wine (PEN million)
4
127
252

2,416
1,819
327
270

2,627
1,968
361
298

2,786
2,078
388
320

3,005
2,236
421
347

3,315
2,466
463
386

3,811
2,832
533
446

4,002
2,976
555
471

4,315
3,208
598
509

6,904.15
5,975.69
11,173.89
14,445.04

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (PEN per capita)
2.88
59.39
87.05
90.71
Beer (PEN per capita)
2.46
47.10
65.74
68.29
Spirits (PEN per capita)
0.25
6.88
11.70
12.28
Wine (PEN per capita)
0.16
5.41
9.60
10.14

97.18
72.79
13.35
11.04

101.59
75.78
14.14
11.67

108.00
80.37
15.14
12.48

117.48
87.40
16.40
13.69

133.18
98.97
18.62
15.59

137.94
102.57
19.13
16.24

146.74
109.10
20.32
17.31

5,003.72
4,327.18
8,114.95
10,498.54

2,233
261

2,440
270

2,596
276

2,805
292

3,093
319

3,550
363

3,721
375

3,992
398

8,234.03
3,554.18

1,972

2,170

2,321

2,513

2,775

3,187

3,346

3,594

9,612.69

90.26

94.65

100.82

109.61

124.07

128.25

135.77

5,972.76

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (PEN million)
48
1,221
2,105
Coffee, tea and cocoa (PEN million)
11
220
255
Mineral waters, soft drinks, fruit
and vegetable juices (PEN million)
37
1,001
1,850

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (PEN per capita)
2.24
52.09
80.23
83.84
Coffee, tea and cocoa (PEN per
capita)
0.51
9.38
9.72
9.80
Mineral waters, soft drinks, fruit
and vegetable juices (PEN per capita)
1.73
42.71
70.51
74.04

9.99

10.04

10.51

11.29

12.68

12.92

13.55

2,562.70

80.28

84.60

90.31

98.32

111.39

115.33

122.22

6,977.35

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

495

World Consumer Lifestyles Databook 2011

Smoking

Table: 3.836

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (PEN
million)
10
Tobacco consumer expenditure (PEN
per capita)
0.46

253

480

512

564

604

655

730

848

899

979

9,886.44

10.81

18.29

19.22

20.87

22.01

23.53

25.87

29.62

31.00

33.29

7,176.83

20.4
26.5
14.4

20.5
26.8
14.3

20.5
26.6
14.4

20.3
26.4
14.3

20.5
26.7
14.4

20.2
26.3
14.2

19.9
25.8
14.1

20.0
25.7
14.3

20.0
25.6
14.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.837

1990
Personal care consumer expenditure
Personal care consumer expenditure
(PEN million)
51
Personal care consumer expenditure
(PEN per capita)
2.39

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,401

2,545

2,706

2,964

3,160

3,423

3,825

4,446

4,732

5,133

9,944.59

59.76

97.00

101.60

109.64

115.22

123.02

135.55

155.36

163.11

174.57

7,219.20

2,629
279
279
657
204
267

2,752
283
286
694
214
284

2,912
289
304
752
226
298

3,309
316
350
886
254
354

3,685
343
393
991
283
407

4,106
383
452
1,088
320
474

4,340
401
481
1,151
340
507

101.79
10.46
10.57
25.68
7.91
10.49

106.18
10.52
11.09
27.43
8.25
10.86

118.94
11.34
12.57
31.84
9.14
12.73

130.57
12.15
13.92
35.11
10.02
14.44

143.48
13.37
15.80
38.02
11.19
16.58

149.61
13.83
16.60
39.69
11.71
17.46

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (n/s million)
2,495
Colour cosmetics (n/s million)
279
Fragrances (n/s million)
260
Hair care (n/s million)
603
Mens grooming (n/s million)
198
Skin care (n/s million)
249

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (n/s per capita)
95.09
98.69
Colour cosmetics (n/s per capita)
10.62
10.49
Fragrances (n/s per capita)
9.92
10.49
Hair care (n/s per capita)
22.99
24.68
Mens grooming (n/s per capita)
7.56
7.67
Skin care (n/s per capita)
9.50
10.02
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.838

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (PEN million)
191
5,012
7,648
Clothing materials (PEN million)
30
1,093
2,653
Garments (PEN million)
145
3,486
4,311
Other clothing (PEN million)
8
140
72
Clothing, cleaning, repair and hire
(PEN million)
8
294
612
Footwear (PEN million)
157
917
948

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

8,046
2,853
4,480
73

8,681
3,189
4,754
79

9,152
3,442
4,943
85

9,836
3,750
5,261
89

10,764
4,144
5,706
90

12,276
4,781
6,442
95

12,783
5,030
6,645
92

13,673
5,473
6,998
93

7,058.41
18,143.06
4,719.30
1,113.57

640
963

659
983

683
990

736
1,037

825
1,107

958
1,235

1,016
1,258

1,109
1,322

13,586.20
742.61

321.14
117.98
175.85
2.92

333.69
125.48
180.21
3.10

353.51
134.79
189.09
3.19

381.44
146.85
202.19
3.18

428.98
167.09
225.10
3.31

440.64
173.40
229.05
3.16

465.01
186.14
237.99
3.18

5,116.13
13,193.18
3,411.68
784.30

24.39
36.36

24.89
36.08

26.45
37.26

29.22
39.22

33.48
43.15

35.03
43.37

37.70
44.96

9,872.73
513.98

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (PEN per capita)
8.91
213.78
291.49
302.08
Clothing materials (PEN per capita)
1.40
46.63
101.11
107.12
Garments (PEN per capita)
6.78
148.67
164.30
168.20
Other clothing (PEN per capita)
0.36
5.95
2.74
2.74
Clothing, cleaning, repair and hire
(PEN per capita)
0.38
12.52
23.33
24.03
Footwear (PEN per capita)
7.32
39.10
36.13
36.16
Source: National statistical offices/OECD/Eurostat/Euromonitor International

496

Euromonitor International 2011

Section 3 Country snapshots Peru

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.839

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

60.36

100.00

102.00

101.98

110.84

127.05

141.22

160.39

201.00

227.41

248.96

312.49

38.8

54.4

57.6

58.7

58.8

59.4

59.1

58.4

59.4

59.6

59.6

53.68

61.2

45.6

42.4

41.3

41.2

40.6

40.9

41.6

40.6

40.4

40.4

-34.00

Healthy life expectancy at birth

Total population (years)
66
Males (years)
63
Females (years)
68

68
66
71

71
69
74

72
69
75

72
70
75

72
70
75

73
70
76

73
70
76

73
71
76

73
71
76

74
71
76

12.35
12.35
12.36

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
8.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
37.9

9.6

19.8

20.8

21.5

22.1

22.7

23.3

23.9

24.5

25.1

191.87

38.6

39.3

39.3

39.4

39.5

39.6

39.7

39.7

39.8

39.9

5.31

370
143

413
149

441
160

463
169

489
179

515
190

560
208

562
206

578
212

101
70
35

131
72
41

141
75
44

149
77
46

157
80
50

167
82
52

183
87
56

186
86
56

193
88
57

170

172

185

196

205

218

240

239

243

15.51
5.60

16.32
5.92

16.88
6.15

17.59
6.44

18.27
6.73

19.57
7.27

19.36
7.11

19.66
7.21

4.93
2.70
1.54

5.21
2.78
1.62

5.42
2.82
1.68

5.66
2.87
1.78

5.90
2.91
1.84

6.38
3.03
1.94

6.42
2.97
1.93

6.55
3.00
1.95

6.45

6.83

7.14

7.38

7.74

8.40

8.23

8.28

Consumer health (selected) retail sales by category

Consumer health retail sales (n/s
million)
Analgesics (n/s million)
Cough, Cold and Allergy (Hay Fever)
Remedies (n/s million)
Digestive Remedies (n/s million)
Medicated Skin Care (n/s million)
Vitamins and Dietary Supplements (n/
s million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (n/s
per capita)
14.09
Analgesics (n/s per capita)
5.44
Cough, Cold and Allergy (Hay Fever)
Remedies (n/s per capita)
3.86
Digestive Remedies (n/s per capita)
2.66
Medicated Skin Care (n/s per capita)
1.34
Vitamins and Dietary Supplements (n/
s per capita)
6.46
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.840

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

20
0

445
3

360
4

391
5

464
6

592
6

718
7

849
8

935
9

1,003
10

Package holidays consumer expenditure

Package holidays consumer
expenditure (PEN million)
15
275
Package holidays consumer
expenditure (PEN per capita)
0.69
11.71

447

448

479

502

533

602

707

755

809

5,369.37

17.04

16.82

17.73

18.32

19.16

21.32

24.70

26.02

27.53

3,885.37

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (PEN million)
13
405
696
Hotels and other accommodation
consumer expenditure (PEN per capita) 0.62
17.27
26.53

739

807

859

928

1,014

1,155

1,212

1,304

9,702.43

27.75

29.85

31.32

33.36

35.94

40.37

41.76

44.34

7,042.74

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.841

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.3

0.6

1.4

1.7

2.1

4.7

7.3

9.4

31.7

34.1

35.1

36.3

36.1

36.5

36.1

36.2

36.2

0.4

0.9

1.8

3.0

4.6

6.3

8.0

9.7

11.3

CD player and DVD player/recorder households

CD player households (% of
households)
7.1
15.5
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
0.5

1.7

2.2

2.3

2.4

2.4

2.5

2.5

2.6

2.7

2.7

Mobile telephone households

Mobile telephone households (% of
households)

0.0

9.7

15.5

20.8

27.0

34.9

42.9

51.6

59.1

65.2

2,400

3,147

3,876

4,760

5,832

7,184

8,815

9,158

10,059

Internet users
Internet users (000)

0.0

% change
1990-2010

412.23

451.64

Source: National statistical offices/Euromonitor International

www.euromonitor.com

497

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.842

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

4.4

7.1

13.5

14.5

15.8

16.8

17.8

18.5

19.1

19.7

20.3

365.90

9,417

9,985

10,897

11,590

12,518

13,840

15,938

16,766

18,105

7,481.44

63

68

77

84

93

105

123

131

143

15,806.44

7,914

8,386

9,143

9,719

10,492

11,591

13,338

14,020

15,129

7,283.63

1,022

1,094

1,210

1,300

1,411

1,577

1,834

1,949

2,125

14,354.40

418

437

467

488

523

568

644

666

707

3,765.87

374.88

403.14

422.57

449.90

490.42

556.96

577.92

615.74

5,424.37

2.55

2.84

3.07

3.34

3.71

4.28

4.51

4.87

11,490.55

314.85

338.23

354.33

377.08

410.71

466.10

483.28

514.55

5,280.23

41.07

44.78

47.38

50.70

55.87

64.09

67.19

72.27

10,432.50

16.41

17.28

17.80

18.78

20.13

22.49

22.94

24.06

2,716.95

Transport services consumer expenditure

Transport services consumer
expenditure (PEN million)
239
5,531
Rail travel consumer expenditure
(PEN million)
1
26
Buses, coaches and taxis consumer
expenditure (PEN million)
205
4,690
Air travel consumer expenditure (PEN
million)
15
516
Other travel consumer expenditure
(PEN million)
18
300

Transport services per capita consumer expenditure

Transport services consumer
expenditure (PEN per capita)
11.15
235.93
358.91
Rail travel consumer expenditure
(PEN per capita)
0.04
1.10
2.40
Buses, coaches and taxis consumer
expenditure (PEN per capita)
9.56
200.04
301.62
Air travel consumer expenditure (PEN
per capita)
0.69
22.01
38.95
Other travel consumer expenditure
(PEN per capita)
0.85
12.78
15.93
Source: Euromonitor International from national statistics

Money

Table: 3.843

1990
Annual savings and savings ratio
Annual savings (PEN million)
82
Savings ratio (% of disposable
income)
2.1

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,950

3,523

3,326

3,045

3,684

4,216

4,654

5,268

5,799

6,762

8,149.54

3.4

2.5

2.2

1.9

2.1

2.3

2.3

2.2

2.3

2.5

21.21

298

219

336

823

1,913

3,631

6,223

7,164

8,246

101

65

62

132

373

771

1,414

2,049

2,297

197

155

274

691

1,539

2,860

4,810

5,115

5,950

3,308

3,031

3,634

3,627

3,674

4,002

4,319

4,693

4,883

1,487

1,267

1,357

1,671

2,106

2,579

3,057

3,027

3,201

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

498

Euromonitor International 2011

Section 3 Country snapshots Philippines

Philippines

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.844

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,597
10,112
6,093
9,353
6,026
10,297
10,591
8,280
2,967

5,953
11,177
6,766
10,535
6,776
11,540
12,155
10,083
3,530

6,119
12,006
7,671
12,166
7,921
13,552
14,363
13,035
4,563

6,151
12,075
7,770
12,423
8,094
13,863
14,728
13,515
4,748

6,195
12,138
7,858
12,675
8,274
14,180
15,105
14,009
4,939

6,251
12,200
7,933
12,915
8,459
14,501
15,492
14,516
5,137

6,324
12,263
7,996
13,138
8,647
14,825
15,887
15,034
5,340

6,411
12,330
8,047
13,340
8,833
15,148
16,287
15,560
5,550

6,528
12,401
8,085
13,515
9,010
15,464
16,687
16,086
5,769

6,605
12,492
8,123
13,674
9,183
15,782
17,104
16,621
6,006

6,630
12,605
8,163
13,817
9,347
16,097
17,537
17,161
6,267

% change
1990-2010
18.45
24.65
33.97
47.73
55.12
56.33
65.59
107.26
111.21

Source: National statistical offices/Euromonitor International

People

Table: 3.845

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
60,559
0-14 yrs (000)
24,652
15-64 yrs (000)
33,955
65+ yrs (000)
1,952

68,617
27,074
39,311
2,231

79,823
29,461
47,464
2,898

81,535
29,729
48,786
3,019

83,272
29,987
50,138
3,147

85,029
30,237
51,509
3,282

86,798
30,485
52,890
3,423

88,575
30,731
54,275
3,569

90,352
30,992
55,643
3,717

92,137
31,227
57,040
3,870

93,923
31,430
58,466
4,027

55.09
27.50
72.19
106.31

Male population by age at January 1st

Male population by age at January
1st (000)
30,443
34,584
0-14 yrs (000)
12,536
13,815
15-64 yrs (000)
17,069
19,808
65+ yrs (000)
839
961

40,191
15,039
23,867
1,285

41,050
15,178
24,531
1,341

41,922
15,312
25,209
1,401

42,802
15,442
25,896
1,463

43,687
15,570
26,588
1,529

44,575
15,698
27,280
1,598

45,464
15,832
27,964
1,667

46,358
15,954
28,664
1,739

47,255
16,060
29,381
1,814

55.22
28.11
72.14
116.37

Female population by age at January 1st

Female population by age at January
1st (000)
30,116
34,032
0-14 yrs (000)
12,116
13,260
15-64 yrs (000)
16,887
19,503
65+ yrs (000)
1,114
1,270

39,632
14,422
23,597
1,613

40,484
14,551
24,255
1,678

41,350
14,675
24,929
1,747

42,227
14,796
25,613
1,819

43,111
14,915
26,303
1,894

44,000
15,034
26,995
1,971

44,888
15,160
27,679
2,050

45,779
15,273
28,376
2,130

46,668
15,370
29,085
2,213

54.96
26.86
72.24
98.74

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

28,936
652
2,642
47,237

29,630
688
2,743
48,095

30,321
725
2,845
48,981

31,039
762
2,950
49,856

31,747
799
3,055
50,753

32,474
836
3,155
51,643

33,186
873
3,259
52,546

33,901
910
3,363
53,453

34,604
946
3,464
54,378

61.67
235.28
106.17
46.69

-10.84

21,404
282
1,680
37,070

24,365
406
1,962
41,674

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
7
7
First marriage: average age of men
(years)
26
26
26
First marriage: average age of women
(years)
24
24
24
Urban and rural population, and population density
Urban population (000)
29,538
37,069
48,111
Rural population (000)
31,021
31,548
31,712
Population density (persons per sq
km)
203
230
268
Population of major cities
Quezon City (Number)
1,669,777
Manila (Number)
1,601,234
Caloocan (Number)
763,415
Davao (Number)
521,526
Cebu (Number)
610,418
Antipolo (Number)
83,641
Tagig (Number)
266,637
Pasig (Number)
397,680
Valenzuela (Number)
340,228
Cagayan de Oro (Number)
252,453

1,989,418
1,654,762
1,023,159
593,159
662,299
246,215
381,348
471,077
437,166
349,661

2,282,133
1,576,877
1,234,788
700,167
743,906
532,050
504,112
527,514
505,166
495,037

26

26

26

26

26

26

26

26

-1.34

24

24

24

24

24

24

23

23

-1.31

49,821
31,714

51,559
31,712

53,321
31,707

55,103
31,695

56,898
31,677

58,702
31,650

60,518
31,619

62,344
31,580

111.06
1.80

273

279

285

291

297

303

309

315

55.09

2,349,802
1,585,681
1,264,208
717,305
756,054
555,729
524,270
542,336
516,716
508,688

2,424,937
1,600,118
1,293,611
734,579
767,755
576,995
545,439
559,140
529,117
521,160

2,505,985
1,618,597
1,322,633
751,805
778,847
596,729
567,441
577,525
542,117
532,725

2,591,424
1,639,449
1,351,101
768,881
789,233
615,570
590,136
597,076
555,479
543,611

2,679,448
1,660,712
1,378,858
785,666
798,809
633,971
613,346
617,300
568,928
553,966

2,766,296
1,679,457
1,407,038
802,630
808,515
653,349
636,709
637,137
582,230
564,767

2,854,821
1,699,802
1,435,568
819,825
818,436
672,586
660,300
657,408
595,818
575,587

2,943,851
1,721,185
1,464,608
837,297
828,779
691,909
683,921
677,803
609,602
586,610

76.30
7.49
91.85
60.55
35.77
727.24
156.50
70.44
79.17
132.36

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

499

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.846

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
8,692
11,731
Over US$5,000 (000)
1,557
3,467
Over US$15,000 (000)
211
518
Over US$35,000 (000)
68
139
Over US$55,000 (000)
40
80

12,989
2,897
385
115
66

13,445
2,987
368
102
60

14,063
3,398
460
142
82

14,855
4,132
589
179
104

15,728
5,307
780
208
121

16,611
6,803
1,124
280
163

17,363
8,247
1,494
314
173

17,724
8,236
1,473
323
183

18,390
9,549
1,896
400
218

111.57
513.18
800.04
483.37
449.96

Households by number of persons

1 person (000)
325
2 persons (000)
912
3 persons (000)
1,451
4 persons (000)
1,895
5 persons (000)
1,935
6+ persons (000)
4,888

476
1,181
1,839
2,351
2,419
5,142

659
1,527
2,342
2,946
3,023
5,567

684
1,580
2,419
3,037
3,109
5,649

709
1,633
2,497
3,129
3,194
5,736

733
1,685
2,574
3,221
3,280
5,828

758
1,738
2,651
3,313
3,367
5,924

782
1,791
2,728
3,405
3,454
6,024

807
1,843
2,806
3,498
3,542
6,128

831
1,895
2,883
3,591
3,631
6,235

855
1,947
2,960
3,683
3,719
6,344

162.63
113.42
104.05
94.38
92.15
29.77

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

325
671
7,735
996
1,680

476
756
9,293
1,027
1,855

659
1,151
10,454
1,269
2,532

684
1,199
10,611
1,288
2,697

709
1,245
10,748
1,310
2,885

733
1,305
11,004
1,347
2,933

758
1,374
11,266
1,394
2,961

782
1,423
11,432
1,410
3,138

807
1,463
11,559
1,429
3,366

831
1,499
11,647
1,443
3,645

855
1,556
11,846
1,474
3,777

162.63
132.01
53.14
48.05
124.81

9,503

11,099
152
10,947
1,069
1,240

13,921
834
13,088
1,269
875

14,372
985
13,387
1,288
819

14,806
1,150
13,656
1,306
786

15,213
1,326
13,887
1,324
785

15,590
1,426
14,164
1,343
819

15,963
1,627
14,336
1,361
862

16,338
1,842
14,496
1,379
907

16,717
2,067
14,650
1,395
953

17,098
2,292
14,806
1,409
1,001

79.92
55.80
60.13
-2.29

6,486

6,671

6,801

6,932

7,064

7,196

7,328

7,459

7,590

7,720

32.06

1,932
4,862
128

1,988
7,316
90

2,027
7,553
97

2,066
7,796
103

2,105
8,045
109

2,144
8,298
114

2,183
8,557
118

2,223
8,820
122

2,261
9,088
125

2,300
9,360
128

27.60
162.63
-34.38

24,311
10,766
3,053
4,273
6,219

38,958
18,130
5,173
7,364
8,290

75,140
37,166
11,315
14,799
11,860

81,938
40,802
12,638
16,163
12,334

95,697
47,932
15,133
18,892
13,739

111,851
56,322
18,134
22,092
15,304

130,551
66,055
21,701
25,787
17,007

144,140
73,184
24,280
28,488
18,188

167,510
85,300
28,559
33,120
20,531

182,764
93,300
31,494
36,146
21,825

203,816
104,273
35,456
40,317
23,770

738.38
868.54
1,061.18
843.62
282.24

Household durable ownership

Colour TV Set (% of households)
5.1
Dishwasher (% of households)
0.0
Freezer (% of households)
1.1
Microwave Oven (% of households)
1.8
Personal Computer (% of households)
0.0
Refrigerator (% of households)
24.3
Telephone (% of households)
5.5
Tumble Drier (% of households)
0.9
Vacuum Cleaner (% of households)
4.1
Washing Machine (% of households)
8.7

18.7
0.1
3.4
4.5
0.2
29.7
13.0
1.3
9.9
12.3

65.2
1.1
9.3
15.5
5.3
36.1
12.7
1.6
22.5
26.7

71.0
1.3
10.2
17.7
6.6
37.8
12.0
1.7
24.6
29.1

75.8
1.6
11.3
20.1
7.5
38.6
11.7
1.7
26.7
30.3

80.0
2.0
12.3
22.3
8.6
39.4
11.6
1.7
28.8
31.2

83.1
2.4
13.3
24.3
9.8
39.8
11.5
1.8
30.9
31.6

86.0
2.8
14.3
26.0
11.1
39.9
11.6
1.8
33.1
31.6

88.4
3.2
15.2
27.7
12.7
39.8
11.6
1.8
35.1
31.6

90.3
3.7
16.0
29.1
14.4
40.0
11.6
1.9
37.2
31.7

92.0
4.2
16.6
30.4
15.8
40.5
11.6
1.9
39.2
31.9

1,703.92
60,716.39
1,357.02
1,619.98
71,882.78
66.78
112.49
108.84
852.88
265.51

26,969
18,565
7,050
1,290
58
2
4

27,407
18,839
7,200
1,302
60
3
4

28,031
19,169
7,466
1,328
62
3
4

28,674
19,552
7,690
1,359
66
3
4

29,379
19,982
7,922
1,399
68
3
4

31,914
21,981
8,399
1,455
72
4
4

34,317
23,739
9,010
1,485
76
4
4

37,383
26,113
9,651
1,529
81
4
4

39,353
27,400
10,289
1,575
82
4
4

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

9,503
880
1,024

Households by type of dwelling

Detached house (000)
5,845
Semi-detached and terraced house
(000)
1,803
Apartment (000)
3,564
Other (000)
195
Household running costs
Household running costs (Ps million)
Electricity (Ps million)
Gas (Ps million)
Solid Fuels (Ps million)
Liquid Fuels (Ps million)

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

500

Euromonitor International 2011

Section 3 Country snapshots Philippines

Income

Table: 3.847

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (Ps
per capita)
14,383.47
22,174.34
Gross income (annual, constant) (Ps
per capita)
33,433.28
36,724.08
Disposable income (annual, current)
(Ps per capita)
13,319.03
21,728.44
Disposable income (annual, constant)
(Ps per capita)
30,959.08
35,985.59

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

38,470.24

40,728.02

44,787.02

48,977.02

53,194.43

57,413.51

64,404.51

67,649.56

72,920.52

406.97

49,322.36

51,555.56

54,636.87

56,684.68

59,155.63

63,362.11

66,329.38

68,827.39

72,920.52

118.11

35,372.46

37,448.72

41,114.95

45,116.53

49,176.47

52,737.52

59,136.92

62,336.59

67,270.15

405.07

45,350.73

47,404.45

50,157.22

52,216.66

54,687.40

58,201.64

60,904.35

63,421.93

67,270.15

117.29

Gross income (annual, current) by age

Aged 15-19 (Ps)
23,222
Aged 20-24 (Ps)
25,904
Aged 25-29 (Ps)
27,362
Aged 30-34 (Ps)
27,786
Aged 35-39 (Ps)
27,376
Aged 40-44 (Ps)
26,028
Aged 45-49 (Ps)
23,641
Aged 50-54 (Ps)
20,482
Aged 55-59 (Ps)
17,524
Aged 60-64 (Ps)
16,058
Aged 65+ (Ps)
14,433

34,672
38,774
41,092
41,850
41,349
39,485
36,160
31,756
27,589
25,492
23,072

58,970
65,723
69,374
70,389
69,281
65,770
59,624
51,522
43,822
40,031
35,962

63,050
70,067
73,712
74,569
73,170
69,101
62,015
52,658
43,785
39,519
35,105

68,844
76,525
80,522
81,474
79,961
75,540
67,840
57,680
48,052
43,404
38,587

73,303
81,792
86,438
87,804
86,517
82,273
74,827
65,033
55,736
51,083
46,042

78,333
87,576
92,768
94,442
93,259
88,976
81,394
71,429
61,960
57,130
51,781

82,604
92,659
98,564
100,750
99,883
95,813
88,442
78,731
69,473
64,602
59,014

93,422
104,537
110,874
113,004
111,713
106,752
97,920
86,315
75,296
69,624
63,246

97,804
109,447
116,109
118,363
117,034
111,865
102,655
90,553
79,070
73,154
66,467

104,811
117,295
124,464
126,906
125,506
119,989
110,161
97,242
84,991
78,675
71,496

351.34
352.81
354.88
356.73
358.46
361.01
365.98
374.78
384.99
389.94
395.36

Gross income (annual, constant) by age

Aged 15-19 (Ps)
83,717
Aged 20-24 (Ps)
93,385
Aged 25-29 (Ps)
98,641
Aged 30-34 (Ps)
100,168
Aged 35-39 (Ps)
98,690
Aged 40-44 (Ps)
93,830
Aged 45-49 (Ps)
85,227
Aged 50-54 (Ps)
73,837
Aged 55-59 (Ps)
63,175
Aged 60-64 (Ps)
57,890
Aged 65+ (Ps)
52,032

78,600
87,901
93,155
94,872
93,738
89,511
81,974
71,991
62,544
57,788
52,304

88,960
99,148
104,655
106,186
104,515
99,218
89,947
77,724
66,109
60,389
54,251

91,939
102,172
107,486
108,736
106,697
100,762
90,430
76,785
63,847
57,626
51,190

94,728
105,296
110,796
112,106
110,024
103,940
93,345
79,366
66,118
59,722
53,095

93,714
104,566
110,506
112,252
110,607
105,182
95,662
83,141
71,256
65,306
58,862

94,262
105,384
111,633
113,647
112,224
107,069
97,946
85,954
74,560
68,748
62,310

96,667
108,434
115,345
117,903
116,888
112,126
103,500
92,136
81,301
75,601
69,061

100,017
111,917
118,701
120,981
119,600
114,289
104,832
92,409
80,611
74,539
67,710

101,436
113,511
120,421
122,759
121,381
116,019
106,467
93,916
82,006
75,871
68,935

104,811
117,295
124,464
126,906
125,506
119,989
110,161
97,242
84,991
78,675
71,496

25.20
25.60
26.18
26.69
27.17
27.88
29.26
31.70
34.53
35.90
37.41

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.848

1990
Consumer expenditure by category
Consumer expenditure by category (Ps
million)
780,932
Food and non-alcoholic beverages (Ps
million)
353,104
Alcoholic beverages and tobacco (Ps
million)
22,908
Clothing and footwear (Ps million)
30,534
Housing (Ps million)
157,387
Household goods and services (Ps
million)
39,680
Health goods and medical services
(Ps million)
13,846
Transport (Ps million)
39,656
Communications (Ps million)
2,930
Leisure and recreation (Ps million)
3,323
Education (Ps million)
23,262
Hotels and catering (Ps million)
28,710
Miscellaneous goods and services (Ps
million)
65,594

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,437,710

2,708,328

2,939,844

3,326,897

3,751,636

4,197,174

4,570,837

5,230,400

5,613,761

6,168,775

689.92

619,052

1,077,075

1,160,355

1,293,054

1,436,523

1,580,003

1,706,709

1,935,690

2,058,329

2,242,397

535.05

33,465
51,228
294,422

50,571
79,747
579,780

54,614
87,988
620,168

60,272
96,665
702,716

65,243
102,240
799,498

68,762
103,143
909,071

73,713
109,734
988,845

82,570
123,198
1,132,790

86,516
130,308
1,219,353

92,794
142,141
1,343,978

305.07
365.52
753.93

85,954

138,885

151,704

173,931

197,880

223,476

244,772

281,583

303,717

335,030

744.33

34,373
68,130
5,647
5,968
55,634
63,863

56,919
180,795
18,516
13,986
113,207
149,419

66,750
201,733
19,862
15,170
121,363
166,205

82,452
238,708
21,991
17,215
140,130
190,806

101,562
280,287
24,341
19,344
162,554
218,399

124,631
326,378
26,961
21,488
189,095
247,392

141,736
363,349
28,874
23,395
207,325
272,673

169,039
424,456
32,673
26,732
239,632
315,029

188,436
464,590
34,673
28,640
260,413
340,676

214,133
519,223
37,723
31,393
289,478
376,855

1,446.58
1,209.32
1,187.67
844.60
1,144.44
1,212.62

119,973

249,428

273,930

308,957

343,764

376,773

409,713

467,009

498,110

543,628

728.78

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.849

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

20,650
12,684
7,966
422
750

23,826
14,570
9,256
416
766

28,393
16,955
11,438
455
796

29,891
18,346
11,545
463
796

30,110
18,566
11,544
470
799

30,132
18,388
11,744
476
807

30,080
18,420
11,659
480
820

30,723
18,818
11,905
483
832

31,104
19,036
12,067
485
840

31,407
19,175
12,232
486
843

32,162
19,625
12,538
488
846

55.75
54.72
57.40
15.60
12.82

1,148
609
538

1,376
771
605

2,272
1,321
952

2,392
1,420
973

2,501
1,494
1,008

2,549
1,556
994

2,616
1,652
963

2,419
1,524
895

2,486
1,564
921

2,537
1,672
865

2,481
1,634
847

116.18
168.07
57.42

5.3

5.5

7.4

7.4

7.7

7.8

8.0

7.3

7.4

7.5

7.2

36.02

4.6

5.0

7.2

7.2

7.4

7.8

8.2

7.5

7.6

8.0

7.7

67.63

6.3

6.1

7.7

7.8

8.0

7.8

7.6

7.0

7.1

6.6

6.3

-0.02

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

501

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.850

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

391
10,328
3,913

433
10,904
4,763

648
12,826
5,817

756
12,971
6,069

783
13,018
6,309

808
13,084
6,352

912
13,007
6,302

961
13,145
6,366

998
13,411
6,509

1,056
13,687
6,555

1,101
13,749
6,618

6
12

6
12

6
12

6
12

6
12

6
12

6
12

6
12

6
12

% change
1990-2010
181.51
33.12
69.10

1,672
685
986

1,900
806
1,094

2,467
1,096
1,371

2,431
1,088
1,344

2,402
1,077
1,325

2,545
1,166
1,380

2,632
1,198
1,434

2,642
1,203
1,439

2,651
1,208
1,444

2,720
1,240
1,481

2,786
1,269
1,516

66.64
85.26
53.70

0.2

0.3

0.1

0.2

0.2

0.2

0.2

0.2

0.1

0.1

0.1

-66.67

363,640

384,080

401,928

387,108

410,067

418,974

425,938

436,767

445,244

Graduates by discipline
Graduates by discipline (number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.851

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (Ps
million)
330,712
581,054
Bread and cereals (Ps million)
104,819
182,527
Meat (Ps million)
53,758
95,808
Fish and seafood (Ps million)
47,735
82,888
Milk, cheese and eggs (Ps million)
22,524
41,375
Oils and fats (Ps million)
15,687
26,257
Fruit (Ps million)
8,521
18,894
Vegetables (Ps million)
21,769
41,637
Sugar and confectionery (Ps million)
37,239
61,135
Other foods (Ps million)
18,660
30,532

1,023,644
287,044
172,581
142,755
75,309
36,151
47,213
85,740
87,284
89,566

1,104,574
306,017
187,430
153,440
81,866
37,948
52,624
93,963
91,783
99,503

1,232,830
337,880
210,756
170,552
92,112
41,322
60,454
106,335
99,992
113,427

1,371,700
372,458
236,438
188,952
103,386
45,010
69,009
119,773
108,803
127,872

1,510,905
407,151
262,746
207,213
114,951
48,721
77,750
133,356
117,458
141,559

1,633,862
437,781
285,190
223,595
124,821
51,413
85,769
145,459
124,579
155,255

1,854,970
494,699
325,015
253,400
142,294
57,020
99,114
166,363
138,904
178,160

1,974,352
524,558
347,187
269,316
152,038
59,348
107,164
178,184
145,403
191,156

2,152,750
570,319
379,837
293,346
166,369
63,309
118,475
195,284
156,119
209,691

550.94
444.10
606.57
514.53
638.64
303.58
1,290.34
797.09
319.24
1,023.77

13,547.31
3,753.22
2,298.78
1,881.91
1,004.07
465.42
645.42
1,152.44

14,804.88
4,057.55
2,530.94
2,048.14
1,106.15
496.24
725.98
1,276.96

16,132.20
4,380.38
2,780.68
2,222.22
1,215.89
529.35
811.59
1,408.62

17,407.06
4,690.76
3,027.08
2,387.29
1,324.34
561.31
895.75
1,536.39

18,446.16
4,942.51
3,219.77
2,524.37
1,409.22
580.45
968.33
1,642.22

20,530.43
5,475.23
3,597.20
2,804.58
1,574.89
631.08
1,096.98
1,841.28

21,428.45
5,693.24
3,768.16
2,923.00
1,650.13
644.13
1,163.09
1,933.90

22,920.26
6,072.16
4,044.12
3,123.25
1,771.32
674.05
1,261.40
2,079.18

319.71
250.82
355.57
296.23
376.25
160.22
796.45
478.42

1,125.69
1,220.38

1,200.78
1,362.12

1,279.60
1,503.87

1,353.23
1,630.89

1,406.48
1,752.81

1,537.36
1,971.84

1,578.11
2,074.69

1,662.20
2,232.58

170.31
624.57

Food per capita consumer expenditure by category

Food consumer expenditure (Ps per
capita)
5,460.97
8,468.13
12,823.89
Bread and cereals (Ps per capita)
1,730.86
2,660.11
3,596.00
Meat (Ps per capita)
887.70
1,396.28
2,162.04
Fish and seafood (Ps per capita)
788.24
1,207.99
1,788.39
Milk, cheese and eggs (Ps per capita)
371.93
602.98
943.45
Oils and fats (Ps per capita)
259.04
382.66
452.88
Fruit (Ps per capita)
140.71
275.36
591.48
Vegetables (Ps per capita)
359.46
606.81
1,074.12
Sugar and confectionery (Ps per
capita)
614.92
890.97
1,093.47
Other foods (Ps per capita)
308.12
444.97
1,122.06
Catering consumer expenditure
Catering consumer expenditure (Ps
million)
26,060
Catering consumer expenditure (Ps
per capita)
430.32

57,751

129,848

142,997

162,417

183,821

205,796

225,358

258,745

278,180

306,094

1,074.58

841.65

1,626.69

1,753.82

1,950.44

2,161.87

2,370.97

2,544.27

2,863.73

3,019.20

3,258.97

657.33

Source: National statistical offices/OECD/Eurostat/Euromonitor International

502

Euromonitor International 2011

Section 3 Country snapshots Philippines

Drinking

Table: 3.852

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Ps million)
8,267
13,270
19,533
Beer (Ps million)
4,645
7,964
11,630
Spirits (Ps million)
2,441
3,074
3,803
Wine (Ps million)
1,181
2,231
4,101

21,196
12,664
4,058
4,474

24,086
14,472
4,513
5,101

27,070
16,378
4,954
5,738

30,083
18,373
5,355
6,356

32,758
20,084
5,738
6,937

36,810
22,666
6,336
7,808

38,945
23,973
6,697
8,274

42,548
26,228
7,267
9,053

414.67
464.62
197.73
666.52

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Ps per capita)
136.51
193.39
244.71
259.96
Beer (Ps per capita)
76.71
116.07
145.69
155.33
Spirits (Ps per capita)
40.30
44.80
47.64
49.77
Wine (Ps per capita)
19.50
32.52
51.37
54.87

289.24
173.79
54.20
61.25

318.36
192.62
58.26
67.48

346.59
211.67
61.69
73.22

369.84
226.74
64.78
78.32

407.40
250.86
70.13
86.42

422.68
260.19
72.69
89.80

453.01
279.25
77.37
96.38

231.84
264.05
91.96
394.23

55,781
24,662

60,224
26,977

64,823
29,566

69,098
32,210

72,847
34,320

80,720
38,469

83,977
40,504

89,648
43,749

300.36
381.81

31,119

33,247

35,258

36,888

38,527

42,251

43,473

45,898

244.79

723.22
323.96

762.37
347.71

796.07
371.09

822.43
387.47

893.39
425.77

911.44
439.61

954.48
465.80

158.14
210.66

399.26

414.66

424.99

434.96

467.62

471.83

488.68

122.31

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Ps million)
22,392
37,998
53,431
Coffee, tea and cocoa (Ps million)
9,080
15,294
23,447
Mineral waters, soft drinks, fruit
and vegetable juices (Ps million)
13,312
22,704
29,984

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Ps per capita)
369.75
553.77
669.37
684.14
Coffee, tea and cocoa (Ps per capita)
149.94
222.89
293.74
302.48
Mineral waters, soft drinks, fruit
and vegetable juices (Ps per capita)
219.82
330.88
375.63
381.67
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.853

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Ps
million)
14,641
Tobacco consumer expenditure (Ps per
capita)
241.76

20,196

31,038

33,417

36,186

38,173

38,679

40,954

45,760

47,571

50,246

243.19

294.32

388.84

409.86

434.56

448.95

445.61

462.37

506.46

516.31

534.97

121.28

26.4
43.8
9.2

26.5
43.8
9.3

25.2
40.5
10.1

27.6
44.7
10.6

28.0
44.9
11.2

28.3
45.1
11.7

28.7
45.3
12.2

28.8
45.4
12.4

29.0
45.5
12.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.854

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Ps million)
18,019
Personal care consumer expenditure
(Ps per capita)
297.54

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

35,811

76,329

84,583

95,831

106,781

116,996

128,397

147,919

159,366

176,309

878.46

521.91

956.23

1,037.39

1,150.82

1,255.83

1,347.90

1,449.59

1,637.13

1,729.66

1,877.15

530.88

77,319
3,054
5,475
18,469
3,424
15,471

82,883
3,299
5,821
19,940
3,640
17,065

89,433
3,592
5,944
21,489
3,844
19,240

95,838
3,917
6,186
23,123
4,065
21,256

100,633
4,244
6,700
23,992
4,250
22,632

106,113
4,802
7,078
25,545
4,435
23,994

108,235
5,181
7,285
26,573
4,634
25,499

995.33
39.62
69.90
239.46
43.71
204.93

1,051.80
42.24
69.90
252.73
45.20
226.28

1,104.15
45.12
71.26
266.40
46.83
244.88

1,136.14
47.91
75.64
270.86
47.98
255.51

1,174.44
53.14
78.34
282.73
49.09
265.56

1,174.72
56.24
79.07
288.41
50.30
276.75

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Ps million)
71,289
Colour cosmetics (Ps million)
2,819
Fragrances (Ps million)
5,414
Hair care (Ps million)
16,784
Mens grooming (Ps million)
3,256
Skin care (Ps million)
13,579

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Ps per capita)
893.08
948.30
Colour cosmetics (Ps per capita)
35.32
37.46
Fragrances (Ps per capita)
67.83
67.15
Hair care (Ps per capita)
210.26
226.52
Mens grooming (Ps per capita)
40.79
41.99
Skin care (Ps per capita)
170.12
189.74
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

503

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.855

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Ps million)
29,073
47,620
71,495
Clothing materials (Ps million)
763
1,260
1,954
Garments (Ps million)
22,837
37,406
56,469
Other clothing (Ps million)
2,297
3,823
5,264
Clothing, cleaning, repair and hire
(Ps million)
3,176
5,131
7,808
Footwear (Ps million)
1,461
3,609
8,252

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

78,473
2,157
61,944
5,712

85,809
2,371
67,653
6,181

90,399
2,511
71,096
6,461

90,872
2,536
71,238
6,451

96,110
2,693
75,250
6,771

107,258
3,018
83,853
7,499

112,758
3,186
88,000
7,825

122,489
3,475
95,417
8,442

321.31
355.41
317.81
267.50

8,659
9,516

9,604
10,857

10,331
11,842

10,647
12,271

11,396
13,624

12,888
15,940

13,747
17,550

15,155
19,652

377.17
1,245.54

1,030.46
28.48
812.43
74.23

1,063.15
29.53
836.14
75.99

1,046.93
29.22
820.73
74.32

1,085.08
30.41
849.57
76.45

1,187.11
33.41
928.07
82.99

1,223.81
34.58
955.10
84.93

1,304.14
37.00
1,015.90
89.88

171.65
193.63
169.39
136.95

115.33
130.37

121.50
139.27

122.66
141.37

128.66
153.81

142.64
176.42

149.20
190.47

161.36
209.24

207.66
767.57

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Ps per capita)
480.08
693.99
895.67
962.45
Clothing materials (Ps per capita)
12.60
18.36
24.48
26.46
Garments (Ps per capita)
377.11
545.14
707.42
759.73
Other clothing (Ps per capita)
37.93
55.71
65.95
70.06
Clothing, cleaning, repair and hire
(Ps per capita)
52.45
74.78
97.82
106.20
Footwear (Ps per capita)
24.12
52.59
103.38
116.71
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.856

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

21.02

36.73

28.85

33.09

36.83

42.58

51.29

62.60

71.00

78.11

84.81

303.44

51.4

39.5

40.0

40.2

38.5

35.7

32.9

34.7

32.9

31.7

30.8

-40.09

48.6

60.5

60.0

59.8

61.5

64.3

67.1

65.3

67.1

68.3

69.2

42.38

Healthy life expectancy at birth

Total population (years)
65
Males (years)
63
Females (years)
68

68
66
70

70
68
72

70
68
73

71
69
73

71
69
73

71
69
74

72
69
74

72
70
74

72
70
74

72
70
75

10.59
10.68
10.48

3.8

5.4

5.5

5.7

5.9

6.1

6.3

6.4

6.6

6.8

254.29

17.2

21.9

22.2

22.5

22.8

23.0

23.2

23.5

23.7

23.9

102.49

18,360
6,022

20,192
7,022

21,225
7,672

22,495
8,311

23,750
8,993

24,841
9,607

25,700
10,131

26,479
10,544

7,643
1,447
2,401

8,308
1,513
2,490

8,491
1,584
2,611

8,900
1,648
2,752

9,309
1,662
2,870

9,704
1,650
2,938

9,978
1,657
2,969

10,271
1,674
3,012

8,267

9,577

10,432

11,465

13,000

13,543

14,595

15,443

242.48
84.32

249.62
90.23

259.16
95.75

268.13
101.53

274.94
106.32

278.93
109.96

281.92
112.26

99.77
18.17
29.91

99.87
18.63
30.71

102.54
18.98
31.70

105.10
18.77
32.41

107.41
18.27
32.52

108.30
17.99
32.23

109.36
17.82
32.07

115.00

122.68

132.09

146.76

149.89

158.41

164.43

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
1.9
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
11.8

Consumer health (selected) retail sales by category

Consumer health retail sales (Ps
million)
16,389
Analgesics (Ps million)
5,014
Cough, Cold and Allergy (Hay Fever)
Remedies (Ps million)
6,830
Digestive Remedies (Ps million)
1,422
Medicated Skin Care (Ps million)
2,311
Vitamins and Dietary Supplements (Ps
million)
7,003

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (Ps per
capita)
205.32
225.18
Analgesics (Ps per capita)
62.82
73.86
Cough, Cold and Allergy (Hay Fever)
Remedies (Ps per capita)
85.57
93.74
Digestive Remedies (Ps per capita)
17.82
17.74
Medicated Skin Care (Ps per capita)
28.95
29.44
Vitamins and Dietary Supplements (Ps
per capita)
87.74
101.39
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.857

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

396
27

2,958
29

3,583
31

4,282
34

4,951
39

5,558
43

6,090
49

6,546
55

6,933
62

7,276
70

24,421.11
169.83

93

444

504

596

693

792

883

1,030

1,124

1,252

2,385.83

1.35

5.56

6.18

7.16

8.15

9.12

9.97

11.40

12.20

13.33

1,502.79

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Ps million)
2,650
6,113
19,571
Hotels and other accommodation
consumer expenditure (Ps per capita) 43.76
89.08
245.18

23,208

28,390

34,578

41,596

47,315

56,284

62,496

70,761

2,570.08

284.64

340.93

406.66

479.23

534.18

622.94

678.29

753.39

1,621.59

1990
Satellite TV and Cable TV households
Cable TV households (000)
30
Satellite TV households (000)
26
Package holidays consumer expenditure
Package holidays consumer
expenditure (Ps million)
50
Package holidays consumer
expenditure (Ps per capita)
0.83

Source: Euromonitor International from Council of Europe

504

Euromonitor International 2011

Section 3 Country snapshots Philippines

Consumer Technology

Table: 3.858

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.2

0.5

2.3

5.0

7.0

8.9

10.8

CD player and DVD player/recorder households

CD player households (% of
households)
1.6
2.6
DVD player/recorder households (% of
households)
0.0

3.6

3.7

3.8

3.9

4.0

4.2

4.0

4.1

4.0

3.0

4.6

6.3

8.5

11.2

13.9

16.6

19.1

21.4

Video game console households

Video game console households (% of
households)
1.2

1.7

2.1

2.1

2.1

2.1

2.2

2.2

2.2

2.3

2.4

Mobile telephone households

Mobile telephone households (% of
households)

0.1

30.2

36.0

42.4

49.7

56.6

63.1

70.1

75.7

79.3

20

3,500

4,000

4,400

4,615

5,000

5,297

5,620

8,279

9,458

0.0

Internet users
Internet users (000)

% change
1990-2010

145.81

92.86

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.859

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4.2

8.0

10.2

9.5

9.6

9.7

9.8

10.0

10.2

10.4

10.6

155.61

104,976

118,520

141,919

168,544

198,334

222,114

260,881

286,922

322,017

1,310.08

16,239

18,520

22,384

26,798

31,746

35,714

42,110

46,467

52,299

1,836.77

74,975

84,194

100,491

119,104

139,940

156,408

183,438

201,534

225,986

1,249.83

11,770

13,782

16,823

20,171

23,865

27,042

32,020

35,408

39,909

3,594.75

1,992

2,024

2,221

2,470

2,783

2,950

3,312

3,512

3,823

65.16

1,453.62

1,704.29

1,982.20

2,285.00

2,507.65

2,887.37

3,114.08

3,428.50

809.18

227.15

268.80

315.16

365.75

403.21

466.07

504.33

556.82

1,148.78

1,032.62

1,206.78

1,400.75

1,612.24

1,765.83

2,030.26

2,187.33

2,406.07

770.33

169.03

202.03

237.23

274.95

305.31

354.39

384.30

424.91

2,282.27

24.83

26.67

29.05

32.07

33.30

36.66

38.12

40.70

6.49

Transport services consumer expenditure

Transport services consumer
expenditure (Ps million)
22,837
37,421
Rail travel consumer expenditure (Ps
million)
2,700
5,264
Buses, coaches and taxis consumer
expenditure (Ps million)
16,742
27,350
Air travel consumer expenditure (Ps
million)
1,080
3,103
Other travel consumer expenditure
(Ps million)
2,315
1,705

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Ps per capita)
377.10
545.36
1,315.11
Rail travel consumer expenditure (Ps
per capita)
44.59
76.71
203.44
Buses, coaches and taxis consumer
expenditure (Ps per capita)
276.45
398.59
939.26
Air travel consumer expenditure (Ps
per capita)
17.84
45.22
147.45
Other travel consumer expenditure
(Ps per capita)
38.22
24.84
24.96
Source: Euromonitor International from national statistics

Money

Table: 3.860

1990
Annual savings and savings ratio
Annual savings (Ps million)
54,708
Savings ratio (% of disposable
income)
6.8

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

105,471

122,182

120,623

138,405

131,432

115,254

143,689

158,292

171,670

187,574

242.87

7.1

4.3

4.0

4.0

3.4

2.7

3.1

3.0

3.0

3.0

-56.23

221,573

241,769

261,881

286,386

313,606

352,419

381,258

414,332

470,157

101,201

108,279

116,377

125,560

133,799

145,300

153,900

162,598

175,606

120,373

133,490

145,504

160,826

179,807

207,119

227,358

251,734

294,551

20,441

22,404

24,288

26,284

28,412

30,117

31,322

33,451

37,466

5,038

5,613

6,090

6,472

6,809

7,144

7,464

7,733

8,410

Consumer lending by category

Consumer lending (total) (Ps million)
Mortgages/housing share of total
consumer lending (Ps million)
Consumer credit share of total
consumer lending (Ps million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

505

World Consumer Lifestyles Databook 2011

Poland

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.861

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,724
4,003
2,608
4,061
2,530
4,555
8,209
8,678
4,792

1,455
3,385
2,702
4,476
2,960
4,976
7,370
9,506
5,181

1,120
2,614
2,148
4,474
3,277
5,715
6,569
10,819
5,720

1,092
2,511
2,074
4,359
3,316
5,791
6,639
10,938
5,765

1,064
2,422
1,988
4,211
3,325
5,829
6,736
11,073
5,802

1,056
2,346
1,891
4,065
3,302
5,827
6,843
11,191
5,847

1,066
2,271
1,813
3,909
3,217
5,785
6,970
11,287
5,888

1,089
2,210
1,735
3,776
3,089
5,705
7,114
11,364
5,983

1,121
2,172
1,662
3,654
2,963
5,608
7,276
11,325
6,082

1,173
2,153
1,603
3,521
2,854
5,519
7,422
11,255
6,196

1,215
2,149
1,552
3,393
2,777
5,390
7,594
11,165
6,317

% change
1990-2010
-29.50
-46.31
-40.48
-16.45
9.79
18.33
-7.50
28.66
31.81

Source: National statistical offices/Euromonitor International

People

Table: 3.862

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
37,988
0-14 yrs (000)
9,600
15-64 yrs (000)
24,607
65+ yrs (000)
3,781

38,265
8,849
25,230
4,186

38,242
7,039
26,392
4,811

38,219
6,804
26,527
4,888

38,191
6,580
26,659
4,951

38,174
6,377
26,778
5,018

38,157
6,189
26,892
5,076

38,125
6,022
26,987
5,117

38,116
5,901
27,083
5,131

38,136
5,829
27,160
5,146

38,167
5,780
27,221
5,166

0.47
-39.79
10.62
36.65

Male population by age at January 1st

Male population by age at January
1st (000)
18,516
0-14 yrs (000)
4,909
15-64 yrs (000)
12,188
65+ yrs (000)
1,418

18,602
4,522
12,507
1,573

18,525
3,604
13,100
1,821

18,507
3,484
13,172
1,850

18,486
3,371
13,242
1,873

18,470
3,267
13,305
1,898

18,454
3,172
13,363
1,919

18,427
3,087
13,406
1,934

18,412
3,026
13,449
1,936

18,415
2,990
13,485
1,940

18,429
2,967
13,514
1,948

-0.47
-39.57
10.88
37.31

Female population by age at January 1st

Female population by age at January
1st (000)
19,472
19,663
0-14 yrs (000)
4,691
4,327
15-64 yrs (000)
12,419
12,723
65+ yrs (000)
2,362
2,613

19,717
3,435
13,292
2,990

19,712
3,320
13,354
3,037

19,704
3,210
13,417
3,078

19,704
3,110
13,473
3,120

19,703
3,017
13,529
3,157

19,699
2,936
13,580
3,183

19,704
2,875
13,634
3,195

19,721
2,839
13,675
3,206

19,739
2,813
13,707
3,219

1.37
-40.03
10.37
36.25

Ethnic groups
Polish (000)
German (000)
Byelorussian (000)
Ukrainian (000)
Gypsies (000)
Lithuanian (000)
Russian (000)
Slovakian (000)
Other (000)

36,867
279
81
77
27
10
11
6
632

37,087
228
68
58
21
8
9
4
780

36,995
153
49
31
13
6
6
2
987

36,964
143
46
27
12
6
6
2
1,014

36,928
134
44
24
11
5
5
1
1,037

36,905
127
42
21
10
5
5
1
1,057

36,883
120
40
19
9
5
5
1
1,075

36,847
114
39
17
8
5
5
1
1,090

36,833
109
38
15
8
5
5
1
1,104

36,848
104
36
13
7
4
4
1
1,117

36,875
101
35
12
7
4
4
1
1,129

0.02
-63.92
-56.16
-84.47
-74.45
-54.94
-60.70
-88.67
78.52

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

18,435
817
2,581
16,155

18,346
905
2,677
16,338

17,916
1,237
2,840
16,250

17,817
1,299
2,870
16,232

17,720
1,358
2,896
16,217

17,631
1,415
2,924
16,205

17,551
1,469
2,948
16,189

17,459
1,519
2,973
16,174

17,386
1,568
2,997
16,164

17,328
1,617
3,022
16,168

17,289
1,663
3,045
16,170

-6.21
103.59
17.96
0.09

5
1

5
1

5
1

5
2

5
2

5
2

5
2

5
2

5
2

-20.55
50.59

26

27

27

27

27

28

28

28

28

12.98

24

24

25

25

25

25

25

26

26

14.01

23,572
14,646

23,512
14,678

23,460
14,714

23,407
14,750

23,355
14,770

23,326
14,790

23,325
14,811

23,340
14,828

0.28
0.78

125

126

125

125

125

125

125

125

0.54

1,692,994
759,138
782,549
639,180
576,322
460,346
414,107
371,587
356,440
324,047

1,696,509
759,458
775,842
637,883
573,414
459,233
412,716
369,345
355,616
321,213

1,700,197
759,627
769,426
636,703
570,372
458,225
411,389
367,174
354,764
318,696

1,703,222
759,183
762,935
635,383
566,959
457,204
409,977
364,892
353,729
316,237

1,705,363
757,949
756,298
633,898
563,157
456,211
408,475
362,453
352,487
313,683

1,707,981
756,441
750,125
632,803
559,458
455,717
407,260
360,142
351,345
311,179

1,711,466
754,854
744,541
632,240
556,022
455,830
406,427
358,029
350,392
308,724

1,716,708
754,864
740,468
632,388
553,790
456,194
406,080
356,644
350,013
307,068

3.98
1.13
-13.35
-1.88
-5.32
-2.17
-2.53
-7.00
1.25
-16.63

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
5
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
25
25
First marriage: average age of women
(years)
23
23

Urban and rural population, and population density

Urban population (000)
23,275
23,530
23,629
Rural population (000)
14,713
14,735
14,613
Population density (persons per sq
km)
125
126
125
Population of major cities
Warsaw (Number)
1,651,011
Krakow (Number)
746,437
Lodz (Number)
854,537
Wroclaw (Number)
644,527
Poznan (Number)
584,888
Gdansk (Number)
466,306
Szczecin (Number)
416,641
Bydgoszcz (Number)
383,469
Lublin (Number)
345,689
Katowice (Number)
368,333

1,646,834
744,689
826,925
639,193
581,998
460,177
416,145
382,254
352,665
352,533

1,689,201
758,544
789,318
640,367
578,886
461,334
415,399
373,804
357,110
327,222

Source: Euromonitor International from national statistics/UN

506

Euromonitor International 2011

Section 3 Country snapshots Poland

House and Home

Table: 3.863

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
11,689
12,453
Over US$5,000 (000)
1,483
9,536
Over US$15,000 (000)
222
1,159
Over US$35,000 (000)
74
323
Over US$55,000 (000)
42
182

13,258
10,877
2,814
421
239

13,419
11,078
3,212
476
265

13,601
11,699
4,082
617
323

13,796
12,512
5,210
857
398

13,957
12,872
5,982
1,035
446

14,118
13,369
7,598
1,542
582

14,278
13,795
9,416
2,493
891

14,416
13,618
7,699
1,591
603

14,554
13,886
8,573
1,988
725

24.51
836.57
3,753.36
2,569.37
1,644.65

Households by number of persons

1 person (000)
2,351
2 persons (000)
2,483
3 persons (000)
2,780
4 persons (000)
2,549
5 persons (000)
1,146
6+ persons (000)
803

2,628
2,628
2,778
2,534
1,142
791

3,307
3,097
2,654
2,405
1,086
788

3,431
3,187
2,635
2,386
1,078
791

3,555
3,276
2,614
2,364
1,068
793

3,679
3,366
2,589
2,340
1,058
796

3,804
3,456
2,564
2,315
1,046
798

3,930
3,546
2,536
2,288
1,035
801

4,058
3,638
2,507
2,260
1,022
803

4,185
3,730
2,476
2,230
1,009
806

4,310
3,819
2,441
2,197
994
808

83.34
53.81
-12.20
-13.80
-13.26
0.62

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

2,351
2,029
6,669
755
308

2,628
2,288
6,581
641
363

3,307
2,838
6,234
514
443

3,431
2,936
6,186
504
450

3,555
3,003
6,145
501
465

3,679
3,079
6,103
492
474

3,804
3,190
6,007
479
503

3,930
3,318
5,899
470
517

4,058
3,433
5,792
463
542

4,185
3,510
5,697
451
592

4,310
3,599
5,609
446
606

83.34
77.36
-15.89
-40.98
96.63

4,728

5,373
5,373
4,853
2,274

7,835
448
7,387
3,242
2,431

8,065
522
7,543
3,189
2,415

8,296
601
7,696
3,133
2,398

8,529
669
7,861
3,075
2,378

8,764
733
8,031
3,014
2,358

9,002
782
8,220
2,951
2,336

9,238
825
8,414
2,884
2,312

9,471
868
8,602
2,814
2,286

100.30

4,728
6,000
1,385

8,898
431
8,467
2,546
1,893

Households by type of dwelling

Apartment (000)
4,227
Other (000)
194

4,538
125

6,153
289

6,266
301

6,375
313

6,483
324

6,592
334

6,700
345

6,809
355

6,916
364

7,019
373

66.04
92.53

Household running costs

Household running costs (PLN million)
Electricity (PLN million)
Gas (PLN million)
Solid Fuels (PLN million)
Liquid Fuels (PLN million)

2,621
847
496
370
71

19,667
6,408
3,723
2,918
608

39,420
13,308
7,481
6,090
1,448

40,942
13,727
7,747
6,301
1,492

42,868
14,285
8,098
6,610
1,549

47,514
15,872
8,973
7,357
1,745

52,838
17,693
9,932
8,140
1,987

57,716
19,356
10,843
8,842
2,172

64,744
21,691
12,145
9,905
2,446

68,902
23,082
12,907
10,532
2,617

74,598
25,010
13,957
11,389
2,853

2,746.21
2,851.89
2,713.88
2,981.05
3,904.66

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

59.1
0.3
28.6
1.1
4.2
96.9
28.3
0.0
85.7
47.6

86.2
0.5
35.2
4.7
7.7
98.3
46.6
0.0
91.9
60.9

97.0
2.8
36.4
23.4
22.8
98.0
76.9
0.4
93.2
75.5

97.0
3.1
32.7
24.9
26.7
97.5
77.4
0.6
92.5
75.7

96.3
4.0
33.1
28.6
32.9
97.7
77.4
0.8
92.7
77.3

96.0
4.9
32.3
33.3
38.6
97.3
76.0
0.9
93.4
79.8

96.9
6.2
31.8
38.0
43.7
98.6
74.0
1.1
94.2
82.8

97.3
7.4
31.4
42.4
50.1
98.9
70.4
1.2
94.8
84.7

97.5
9.6
31.0
46.1
56.4
98.8
66.5
1.4
95.1
86.7

97.6
11.1
30.6
48.9
62.0
98.8
62.5
1.5
95.3
88.7

97.7
12.3
30.3
51.1
65.9
98.8
58.7
1.6
95.4
90.4

65.22
3,717.59
5.92
4,367.41
1,484.77
1.89
107.44

20,633
6,838
6,200
5,465
1,300
810
20

20,703
6,941
6,150
5,480
1,301
811
20

20,731
7,023
6,090
5,485
1,301
812
20

20,762
7,045
6,097
5,487
1,301
812
20

20,757
7,038
6,098
5,488
1,301
812
20

20,783
7,050
6,100
5,500
1,301
812
20

20,933
7,150
6,100
5,550
1,301
812
20

21,060
7,225
6,100
5,600
1,302
813
20

21,185
7,300
6,100
5,650
1,302
813
20

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

81.94
-53.11
65.10

11.26
89.78

Source: Euromonitor International from national statistics

www.euromonitor.com

507

World Consumer Lifestyles Databook 2011

Income

Table: 3.864

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (PLN
per capita)
1,104.45
8,252.27
Gross income (annual, constant) (PLN
per capita)
15,839.16
19,874.07
Disposable income (annual, current)
(PLN per capita)
927.58
6,306.70
Disposable income (annual, constant)
(PLN per capita)
13,302.58
15,188.54

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

19,670.84

19,971.39

21,179.34

22,525.66

23,925.75

26,079.99

28,361.03

30,085.82

31,753.90

2,775.08

24,206.92

24,367.72

24,933.04

25,955.25

27,252.65

28,990.02

30,203.19

30,875.89

31,753.90

100.48

15,111.47

15,408.13

16,437.71

17,264.42

18,161.96

19,471.86

21,076.91

22,445.37

23,667.30

2,451.51

18,596.17

18,799.95

19,351.02

19,892.96

20,687.41

21,644.55

22,445.93

23,034.81

23,667.30

77.92

Gross income (annual, current) by age

Aged 15-19 (PLN)
905
Aged 20-24 (PLN)
1,060
Aged 25-29 (PLN)
1,300
Aged 30-34 (PLN)
1,572
Aged 35-39 (PLN)
1,803
Aged 40-44 (PLN)
1,950
Aged 45-49 (PLN)
2,001
Aged 50-54 (PLN)
1,945
Aged 55-59 (PLN)
1,789
Aged 60-64 (PLN)
1,570
Aged 65+ (PLN)
1,203

7,300
8,229
9,667
11,319
12,650
13,413
13,531
13,039
12,233
11,432
10,157

18,180
20,261
22,822
25,352
27,553
28,890
29,072
28,194
26,920
25,265
22,941

18,532
20,593
23,127
25,752
27,711
29,075
29,196
28,348
27,026
25,446
22,946

19,892
21,831
24,563
27,143
29,076
30,368
30,586
29,714
28,503
26,757
24,089

21,305
23,220
26,126
28,864
30,639
32,070
32,148
31,353
30,030
28,190
25,251

22,691
24,654
27,730
30,630
32,418
33,678
33,910
32,986
31,719
29,858
26,453

24,820
26,885
30,128
33,237
35,236
36,375
36,566
35,740
34,384
32,654
28,455

26,486
28,646
32,044
35,274
37,563
38,503
38,855
38,081
36,812
35,098
30,299

27,666
29,880
33,149
36,722
38,985
39,951
40,241
39,692
38,438
37,022
31,523

29,545
31,591
34,840
38,618
41,020
41,703
42,137
41,447
40,373
38,987
32,807

3,164.18
2,880.56
2,579.98
2,356.80
2,175.37
2,038.75
2,005.46
2,031.22
2,156.22
2,383.11
2,627.49

Gross income (annual, constant) by age

Aged 15-19 (PLN)
13,042
Aged 20-24 (PLN)
15,272
Aged 25-29 (PLN)
18,732
Aged 30-34 (PLN)
22,649
Aged 35-39 (PLN)
25,976
Aged 40-44 (PLN)
28,095
Aged 45-49 (PLN)
28,837
Aged 50-54 (PLN)
28,022
Aged 55-59 (PLN)
25,783
Aged 60-64 (PLN)
22,623
Aged 65+ (PLN)
17,332

17,536
19,766
23,221
27,191
30,388
32,219
32,504
31,322
29,386
27,462
24,399

22,328
24,884
28,030
31,137
33,841
35,483
35,706
34,628
33,062
31,030
28,176

22,581
25,093
28,181
31,379
33,766
35,428
35,576
34,541
32,931
31,006
27,960

23,403
25,685
28,899
31,934
34,209
35,728
35,985
34,959
33,535
31,480
28,341

24,544
26,751
30,099
33,253
35,298
36,947
37,036
36,120
34,596
32,476
29,090

25,853
28,089
31,595
34,899
36,936
38,372
38,635
37,583
36,139
34,019
30,140

27,619
29,918
33,527
36,986
39,211
40,478
40,691
39,771
38,262
36,337
31,665

28,245
30,548
34,172
37,617
40,057
41,059
41,435
40,609
39,256
37,428
32,310

28,416
30,690
34,048
37,718
40,042
41,034
41,332
40,768
39,480
38,025
32,378

29,545
31,591
34,840
38,618
41,020
41,703
42,137
41,447
40,373
38,987
32,807

126.54
106.86
86.00
70.51
57.91
48.43
46.12
47.91
56.59
72.33
89.29

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.865

1990
Consumer expenditure by category
Consumer expenditure by category
(PLN million)
27,674
Food and non-alcoholic beverages
(PLN million)
9,306
Alcoholic beverages and tobacco (PLN
million)
2,632
Clothing and footwear (PLN million)
1,812
Housing (PLN million)
4,935
Household goods and services (PLN
million)
1,221
Health goods and medical services
(PLN million)
622
Transport (PLN million)
1,588
Communications (PLN million)
518
Leisure and recreation (PLN million)
2,262
Education (PLN million)
203
Hotels and catering (PLN million)
912
Miscellaneous goods and services
(PLN million)
1,662

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

205,751

536,052

549,894

592,705

617,291

657,474

706,814

779,806

815,509

861,761

3,014.01

56,518

116,675

115,974

125,780

129,952

137,310

145,555

159,278

165,785

174,079

1,770.51

17,062
11,802
42,500

35,362
25,851
123,580

36,038
26,231
127,634

38,763
28,226
135,405

40,798
28,446
146,777

43,308
30,157
155,815

46,342
31,954
169,479

51,051
34,831
188,145

53,366
35,989
198,007

56,380
37,497
211,307

2,041.90
1,969.18
4,181.74

9,391

23,653

23,742

25,406

26,892

28,618

30,815

33,911

35,499

37,600

2,979.63

6,354
15,673
4,674
16,427
2,154
6,634

20,746
48,696
15,958
39,056
7,201
15,515

21,477
50,079
16,927
42,121
7,523
15,994

24,858
53,527
18,411
46,519
8,067
17,169

24,731
53,709
20,780
46,770
7,727
17,640

26,295
56,307
21,780
48,183
8,510
18,736

28,578
59,798
23,844
51,359
9,148
19,940

31,748
65,101
26,830
56,611
10,022
21,891

33,428
66,995
28,563
58,624
10,362
22,744

35,171
69,556
30,764
60,945
10,811
23,866

5,555.13
4,280.05
5,841.91
2,594.04
5,214.73
2,517.80

16,561

63,758

66,151

70,573

73,069

82,456

90,002

100,386

106,148

113,785

6,747.16

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.866

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

816
927

14,727
8,080
6,647
675
888

13,774
7,525
6,249
563
1,046

13,611
7,429
6,182
529
1,038

13,795
7,565
6,230
570
1,092

14,115
7,809
6,306
554
1,100

14,590
8,079
6,510
523
1,060

15,235
8,403
6,833
506
1,028

15,801
8,721
7,080
466
995

15,861
8,718
7,143
448
974

15,568
8,626
6,942
432
956

2,277
1,119
1,158

3,439
1,783
1,656

3,334
1,744
1,590

3,230
1,680
1,550

3,047
1,554
1,493

2,350
1,205
1,146

1,624
831
793

1,209
596
614

1,418
738
680

1,663
820
843

13.4

20.0

19.7

19.0

17.8

13.9

9.6

7.1

8.2

9.7

12.2

19.2

19.0

18.2

16.6

13.0

9.0

6.4

7.8

8.7

14.8

20.9

20.5

19.9

19.1

15.0

10.4

8.0

8.7

10.8

% change
1990-2010

-46.99
3.12

Source: International Labour Organisation/Euromonitor International

508

Euromonitor International 2011

Section 3 Country snapshots Poland

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.867

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,226
5,189

984
5,021

841
2,983
3,913

832
2,856
3,864

832
2,724
3,782

840
2,602
3,547

863
2,485
3,363

872
2,375
3,232

919
2,294
3,170

929
2,212
3,141

937
2,139
3,029

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

% change
1990-2010
-23.61
-58.79

513
226
287

734
317
417

1,906
803
1,104

1,983
837
1,147

2,044
868
1,177

2,118
900
1,218

2,146
914
1,232

2,147
915
1,232

2,149
918
1,231

2,159
924
1,235

2,179
933
1,246

324.85
312.29
334.74

0.8

0.8

0.4

0.4

0.4

0.5

0.5

0.6

0.6

0.7

0.7

-21.43

459,737
57,163
29,522

477,785
60,548
31,202

486,313
64,827
30,802

501,393
89,858
37,025

504,051
87,259
43,713

532,827
87,255
45,583

558,023
98,543
46,548

562,198
99,133
47,434

562,441
99,357
47,323

182,050
16,721

194,089
19,050

199,447
24,969

231,380
33,531

214,939
42,824

229,352
42,931

236,116
42,575

235,728
43,423

235,429
43,007

33,105
7,533
8,675
16,526

36,110
7,448
8,760
19,565

34,144
7,137
11,261
22,890

37,304
7,975
35,679
28,641

42,564
8,312
39,457
24,983

46,328
8,963
43,818
28,597

47,102
9,834
47,654
29,651

48,017
10,004
48,811
29,648

48,092
10,081
49,312
29,840

108,442

101,013

90,836

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.868

1990
Food consumer expenditure by category
Food consumer expenditure (PLN
million)
8,737
Bread and cereals (PLN million)
1,330
Meat (PLN million)
2,657
Fish and seafood (PLN million)
188
Milk, cheese and eggs (PLN million)
1,341
Oils and fats (PLN million)
486
Fruit (PLN million)
393
Vegetables (PLN million)
1,365
Sugar and confectionery (PLN million)
676
Other foods (PLN million)
302

2002

2003

2004

2005

2006

2007

2008

2009

2010

52,619
8,569
16,191
1,315
8,089
2,920
2,713
7,268
3,772
1,782

107,360
19,375
33,610
3,211
16,769
5,714
6,059
12,395
6,623
3,603

106,358
19,009
33,532
3,160
16,385
5,726
6,094
12,188
6,630
3,633

115,776
19,897
37,050
3,519
17,816
6,353
6,834
13,189
7,226
3,891

119,563
20,668
38,426
3,705
18,401
6,553
7,157
13,299
7,340
4,014

125,753
21,717
40,634
3,948
19,369
6,908
7,510
13,983
7,523
4,160

133,110
22,849
43,291
4,221
20,489
7,317
7,958
14,699
7,864
4,421

145,499
24,736
47,652
4,663
22,334
8,046
8,790
15,930
8,524
4,823

151,339
25,489
49,901
4,914
23,215
8,409
9,229
16,429
8,763
4,989

158,690
26,626
52,612
5,214
24,328
8,838
9,735
17,069
9,056
5,213

1,716.29
1,902.54
1,880.07
2,673.02
1,713.93
1,720.06
2,379.76
1,150.42
1,239.65
1,626.08

2,782.90
497.37
877.38
82.68

3,031.52
521.00
970.14
92.13

3,132.08
541.42
1,006.61
97.07

3,295.66
569.14
1,064.92
103.48

3,491.35
599.32
1,135.49
110.71

3,817.30
648.98
1,250.18
122.33

3,968.41
668.38
1,308.51
128.86

4,157.75
697.61
1,378.44
136.62

1,707.75
1,893.13
1,870.77
2,659.99

428.73
149.83
159.46
318.91

466.50
166.36
178.95
345.34

482.03
171.66
187.49
348.37

507.61
181.04
196.82
366.47

537.40
191.93
208.74
385.54

585.95
211.10
230.62
417.95

608.74
220.51
242.00
430.80

637.41
231.56
255.06
447.21

1,705.41
1,711.51
2,368.10
1,144.55

173.48
95.06

189.21
101.88

192.27
105.16

197.16
109.04

206.25
115.97

223.64
126.55

229.79
130.83

237.27
136.58

1,233.35
1,617.97

Food per capita consumer expenditure by category

Food consumer expenditure (PLN per
capita)
230.00
1,375.11
2,807.36
Bread and cereals (PLN per capita)
35.00
223.94
506.64
Meat (PLN per capita)
69.94
423.13
878.88
Fish and seafood (PLN per capita)
4.95
34.36
83.97
Milk, cheese and eggs (PLN per
capita)
35.31
211.39
438.51
Oils and fats (PLN per capita)
12.78
76.31
149.42
Fruit (PLN per capita)
10.33
70.90
158.45
Vegetables (PLN per capita)
35.93
189.93
324.11
Sugar and confectionery (PLN per
capita)
17.79
98.57
173.18
Other foods (PLN per capita)
7.95
46.58
94.22
Catering consumer expenditure
Catering consumer expenditure (PLN
million)
887
Catering consumer expenditure (PLN
per capita)
23.35

% change
1990-2010

1995

6,190

13,752

13,647

14,104

14,518

15,179

15,841

17,031

17,387

17,998

1,929.41

161.78

359.61

357.08

369.31

380.32

397.80

415.50

446.84

455.92

471.56

1,919.88

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Drinking

Table: 3.869

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (PLN million)
2,173
12,229
20,021
Beer (PLN million)
567
3,459
6,139
Spirits (PLN million)
1,035
5,521
8,457
Wine (PLN million)
572
3,250
5,425

20,346
6,223
8,614
5,509

21,600
6,690
9,089
5,821

22,158
6,929
9,248
5,981

23,507
7,297
9,797
6,413

24,942
7,755
10,375
6,812

27,227
8,488
11,293
7,447

28,173
8,813
11,640
7,720

29,479
9,238
12,139
8,102

1,256.55
1,530.13
1,073.10
1,317.41

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (PLN per capita)
57.20
319.60
523.54
532.36
Beer (PLN per capita)
14.92
90.40
160.53
162.83
Spirits (PLN per capita)
27.24
144.27
221.15
225.39
Wine (PLN per capita)
15.05
84.93
141.86
144.14

565.59
175.18
237.98
152.42

580.44
181.52
242.26
156.67

616.06
191.24
256.75
168.08

654.21
203.42
272.13
178.67

714.33
222.68
296.28
195.37

738.75
231.10
305.23
202.42

772.35
242.05
318.04
212.27

1,250.18
1,522.47
1,067.59
1,310.75

9,616
4,508

10,005
4,690

10,389
4,863

11,557
5,443

12,445
5,876

13,779
6,465

14,446
6,778

15,388
7,221

2,602.60
2,544.65

5,108

5,315

5,526

6,114

6,569

7,315

7,668

8,167

2,655.99

261.96

272.14

302.88

326.42

361.51

378.81

403.18

2,589.90

122.79

127.38

142.64

154.13

169.60

177.74

189.21

2,532.22

139.17

144.75

160.24

172.29

191.91

201.07

213.97

2,643.05

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (PLN million)
569
3,899
9,316
Coffee, tea and cocoa (PLN million)
273
1,851
4,564
Mineral waters, soft drinks, fruit
and vegetable juices (PLN million)
296
2,048
4,752

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (PLN per capita)
14.99
101.90
243.59
251.61
Coffee, tea and cocoa (PLN per
capita)
7.19
48.36
119.33
117.95
Mineral waters, soft drinks, fruit
and vegetable juices (PLN per capita)
7.80
53.53
124.26
133.66
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.870

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (PLN
million)
459
Tobacco consumer expenditure (PLN
per capita)
12.09

4,833

15,340

15,692

17,162

18,640

19,801

21,400

23,823

25,193

26,901

5,758.48

126.30

401.14

410.58

449.39

488.30

518.94

561.30

625.03

660.60

704.82

5,730.95

32.1
40.0
25.0

28.6
36.9
21.1

28.4
36.8
20.7

28.3
36.3
21.0

28.5
36.5
21.1

28.6
35.6
22.2

28.4
35.7
21.7

28.2
35.5
21.5

27.7
35.0
21.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.871

1990
Personal care consumer expenditure
Personal care consumer expenditure
(PLN million)
456
Personal care consumer expenditure
(PLN per capita)
11.99

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

4,124

12,487

13,125

14,027

14,757

16,014

17,475

19,464

20,504

21,880

4,702.72

107.78

326.52

343.43

367.28

386.57

419.69

458.35

510.65

537.66

573.26

4,680.16

8,630
913
1,226
1,630
800
1,478

8,989
957
1,302
1,691
835
1,569

9,328
976
1,372
1,764
876
1,642

9,677
996
1,437
1,845
925
1,719

10,145
1,022
1,526
1,920
999
1,804

10,845
1,070
1,632
2,057
1,077
1,940

11,337
1,103
1,728
2,159
1,123
2,031

235.37
25.07
34.09
44.27
21.88
41.08

244.35
25.56
35.94
46.22
22.95
43.02

253.61
26.09
37.66
48.34
24.24
45.06

266.09
26.80
40.02
50.35
26.20
47.31

284.53
28.08
42.83
53.96
28.26
50.89

297.28
28.93
45.32
56.61
29.44
53.27

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (PLN million)
8,382
Colour cosmetics (PLN million)
882
Fragrances (PLN million)
1,166
Hair care (PLN million)
1,620
Mens grooming (PLN million)
793
Skin care (PLN million)
1,385

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (PLN per capita)
219.18
225.81
Colour cosmetics (PLN per capita)
23.07
23.90
Fragrances (PLN per capita)
30.49
32.09
Hair care (PLN per capita)
42.37
42.64
Mens grooming (PLN per capita)
20.74
20.92
Skin care (PLN per capita)
36.21
38.67
Source: National statistical offices/OECD/Eurostat/Euromonitor International

510

Euromonitor International 2011

Section 3 Country snapshots Poland

Fashion

Table: 3.872

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (PLN million)
1,241
8,120
18,578
Clothing materials (PLN million)
39
198
252
Garments (PLN million)
1,143
7,518
17,453
Other clothing (PLN million)
40
251
480
Clothing, cleaning, repair and hire
(PLN million)
20
153
393
Footwear (PLN million)
571
3,682
7,273

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

18,930
308
17,631
562

20,544
334
19,099
635

20,649
317
19,205
638

22,082
326
20,536
683

23,525
346
21,863
738

25,767
384
23,904
832

26,755
391
24,805
876

28,000
400
25,951
924

2,155.61
932.03
2,170.97
2,201.57

429
7,301

476
7,682

488
7,798

537
8,075

578
8,429

647
9,064

683
9,234

725
9,497

3,579.07
1,563.75

537.93
8.75
500.09
16.63

540.91
8.31
503.09
16.72

578.72
8.56
538.20
17.90

617.04
9.08
573.46
19.35

676.03
10.07
627.14
21.84

701.57
10.26
650.44
22.96

733.61
10.49
679.92
24.20

2,145.02
927.18
2,160.30
2,190.75

12.46
201.15

12.79
204.26

14.07
211.61

15.15
221.08

16.98
237.80

17.91
242.13

19.00
248.83

3,561.78
1,555.94

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (PLN per capita)
32.68
212.21
485.80
495.31
Clothing materials (PLN per capita)
1.02
5.17
6.59
8.06
Garments (PLN per capita)
30.08
196.48
456.39
461.32
Other clothing (PLN per capita)
1.06
6.56
12.54
14.71
Clothing, cleaning, repair and hire
(PLN per capita)
0.52
4.00
10.29
11.22
Footwear (PLN per capita)
15.03
96.22
190.18
191.03
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.873

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

82.00

199.88

328.00

354.10

410.25

493.68

555.38

715.76

911.00

1,060.04

1,186.21

1,346.59

91.7

72.9

71.2

69.9

68.6

69.4

70.0

70.9

71.0

71.5

72.0

-21.42

8.3

27.1

28.8

30.1

31.4

30.6

30.0

29.1

29.0

28.5

28.0

235.92

Healthy life expectancy at birth

Total population (years)
71
Males (years)
67
Females (years)
75

72
68
76

75
70
79

75
71
79

75
71
79

75
71
79

75
71
80

75
71
80

75
71
80

76
71
80

76
72
80

7.13
7.89
6.45

10.7

15.5

16.2

16.8

17.5

18.1

18.6

19.2

19.7

20.1

160.78

31.6

32.1

32.2

32.2

32.3

32.4

32.4

32.5

32.5

32.6

4.29

2,297
662

2,512
726

2,773
817

2,998
910

3,121
957

3,468
1,044

3,738
1,093

3,915
1,137

4,116
1,187

667
420
212

729
460
230

794
505
247

846
545
262

844
585
277

1,030
625
290

1,123
718
302

1,182
764
313

1,247
816
325

737

814

857

899

939

982

1,025

1,067

1,111

65.73
18.99

72.62
21.39

78.55
23.83

81.79
25.07

90.97
27.37

98.06
28.66

102.65
29.82

107.83
31.09

19.08
12.03
6.01

20.78
13.22
6.46

22.15
14.29
6.87

22.13
15.32
7.25

27.02
16.39
7.60

29.45
18.85
7.93

30.99
20.03
8.21

32.66
21.38
8.52

21.31

22.45

23.55

24.62

25.75

26.89

27.97

29.11

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
7.7
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
31.3

Consumer health (selected) retail sales by category

Consumer health retail sales (PLN
million)
Analgesics (PLN million)
Cough, Cold and Allergy (Hay Fever)
Remedies (PLN million)
Digestive Remedies (PLN million)
Medicated Skin Care (PLN million)
Vitamins and Dietary Supplements
(PLN million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (PLN
per capita)
60.05
Analgesics (PLN per capita)
17.31
Cough, Cold and Allergy (Hay Fever)
Remedies (PLN per capita)
17.45
Digestive Remedies (PLN per capita)
10.99
Medicated Skin Care (PLN per capita)
5.54
Vitamins and Dietary Supplements
(PLN per capita)
19.26
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.874

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,605
2,250

3,522
3,115

3,619
3,251

3,654
3,380

4,481
3,605

4,704
3,859

4,889
4,036

5,061
4,166

5,203
4,266

5,328
4,350

5,925.22
4,056.50

22

26

24

33

24

32

33

34

35

Package holidays consumer expenditure

Package holidays consumer
expenditure (PLN million)
815
5,016
Package holidays consumer
expenditure (PLN per capita)
21.44
131.08

6,641

7,317

9,762

9,093

3,051

3,132

3,311

3,307

3,303

305.51

173.65

191.46

255.61

238.20

79.97

82.14

86.87

86.71

86.54

303.61

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (PLN million)
25
444
1,763
Hotels and other accommodation
consumer expenditure (PLN per capita) 0.65
11.60
46.11

2,347

3,065

3,122

3,557

4,099

4,859

5,358

5,868

23,537.47

61.42

80.24

81.78

93.22

107.52

127.49

140.48

153.74

23,426.41

1990
Satellite TV and Cable TV households
Cable TV households (000)
88
Satellite TV households (000)
105
Cinema attendances
Cinema attendances (million)

16

Source: Euromonitor International from Council of Europe

www.euromonitor.com

511

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.875

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.0

3.0

8.3

15.6

21.6

29.6

37.9

51.1

60.8

14.3

14.6

15.0

15.4

15.7

16.1

16.4

16.8

17.2

2.4

4.8

13.3

19.1

31.4

40.6

47.7

52.9

56.8

CD player and DVD player/recorder households

CD player households (% of
households)
3.7
9.8
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

369.56

Video game console households

Video game console households (% of
households)
1.0

5.2

7.6

7.6

7.8

7.9

8.0

8.1

8.2

8.3

8.5

746.77

Mobile telephone households

Mobile telephone households (% of
households)

2.2

33.5

44.4

54.0

65.2

73.1

79.3

83.5

86.7

89.0

116,089.39

250

8,107

9,521

12,439

14,825

17,013

18,532

20,245

22,452

23,859

0.1

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.876

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

31.8

39.4

47.5

44.7

46.0

47.4

49.5

52.5

54.7

56.5

57.9

81.92

13,432

13,956

14,371

14,099

15,158

16,074

17,413

17,776

18,413

4,592.71

1,845

1,938

2,031

1,985

2,133

2,275

2,479

2,543

2,641

4,276.31

9,307

9,658

9,917

9,681

10,327

10,916

11,778

11,968

12,336

4,147.15

1,742

1,818

1,883

1,917

2,144

2,308

2,548

2,658

2,820

12,628.00

538

541

539

517

554

574

608

607

616

3,071.68

365.16

376.29

369.34

397.24

421.60

456.85

466.12

482.43

4,570.66

50.72

53.18

51.99

55.90

59.68

65.04

66.69

69.18

4,255.75

252.71

259.68

253.60

270.63

286.31

309.02

313.82

323.21

4,127.20

47.57

49.31

50.22

56.19

60.55

66.84

69.71

73.90

12,568.20

14.16

14.12

13.54

14.51

15.07

15.95

15.91

16.15

3,056.78

Transport services consumer expenditure

Transport services consumer
expenditure (PLN million)
392
3,887
Rail travel consumer expenditure
(PLN million)
60
569
Buses, coaches and taxis consumer
expenditure (PLN million)
290
2,804
Air travel consumer expenditure (PLN
million)
22
337
Other travel consumer expenditure
(PLN million)
19
176

Transport services per capita consumer expenditure

Transport services consumer
expenditure (PLN per capita)
10.33
101.58
351.24
Rail travel consumer expenditure
(PLN per capita)
1.59
14.88
48.24
Buses, coaches and taxis consumer
expenditure (PLN per capita)
7.65
73.28
243.37
Air travel consumer expenditure (PLN
per capita)
0.58
8.81
45.56
Other travel consumer expenditure
(PLN per capita)
0.51
4.60
14.06
Source: Euromonitor International from national statistics

Money

Table: 3.877

1990
Annual savings and savings ratio
Annual savings (PLN million)
8,469
Savings ratio (% of disposable
income)
24.0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

40,645

44,975

42,653

38,426

44,812

40,103

40,474

29,032

46,211

47,707

463.28

16.8

7.8

7.2

6.1

6.8

5.8

5.5

3.6

5.4

5.3

-78.03

69,025

81,279

95,392

117,925

154,942

215,464

315,017

355,023

376,670

20,030

29,576

35,807

50,425

77,706

116,840

192,131

214,893

229,864

48,994

51,703

59,585

67,500

77,236

98,624

122,886

140,130

146,806

12,694

13,316

14,283

15,369

16,944

18,256

20,456

21,981

23,098

806

1,173

1,996

3,387

5,124

6,996

9,010

10,744

11,525

Consumer lending by category

Consumer lending (total) (PLN
million)
Mortgages/housing share of total
consumer lending (PLN million)
Consumer credit share of total
consumer lending (PLN million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

512

Euromonitor International 2011

Section 3 Country snapshots Portugal

Portugal

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.878

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

338
778
617
1,191
800
1,412
1,812
2,433
1,322

329
661
517
1,093
833
1,450
1,872
2,521
1,475

333
628
448
890
733
1,388
2,021
2,761
1,709

335
636
445
865
719
1,363
2,057
2,817
1,736

337
644
438
846
696
1,328
2,088
2,869
1,761

334
650
434
829
672
1,291
2,106
2,917
1,791

329
658
431
817
645
1,256
2,116
2,957
1,810

326
665
429
807
624
1,223
2,124
2,990
1,826

327
668
431
797
606
1,187
2,131
3,027
1,847

328
665
437
790
596
1,155
2,133
3,058
1,871

327
665
440
783
590
1,124
2,130
3,080
1,897

% change
1990-2010
-3.43
-14.53
-28.69
-34.23
-26.22
-20.38
17.55
26.59
43.53

Source: National statistical offices/Euromonitor International

People

Table: 3.879

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
9,996
0-14 yrs (000)
2,081
15-64 yrs (000)
6,593
65+ yrs (000)
1,322

10,018
1,796
6,747
1,475

10,329
1,640
6,981
1,709

10,407
1,646
7,026
1,736

10,475
1,649
7,064
1,761

10,529
1,647
7,091
1,791

10,570
1,644
7,115
1,810

10,609
1,643
7,140
1,826

10,643
1,644
7,152
1,847

10,670
1,645
7,154
1,871

10,694
1,649
7,148
1,897

6.99
-20.75
8.42
43.53

Male population by age at January 1st

Male population by age at January
1st (000)
4,819
0-14 yrs (000)
1,065
15-64 yrs (000)
3,209
65+ yrs (000)
546

4,827
919
3,296
612

4,989
840
3,435
714

5,030
843
3,462
725

5,066
845
3,485
737

5,094
845
3,501
749

5,116
844
3,515
757

5,136
844
3,529
763

5,154
845
3,537
772

5,168
847
3,540
782

5,181
849
3,540
792

7.51
-20.26
10.33
45.09

Female population by age at January 1st

Female population by age at January
1st (000)
5,177
0-14 yrs (000)
1,016
15-64 yrs (000)
3,384
65+ yrs (000)
776

5,191
877
3,451
863

5,340
801
3,546
994

5,377
803
3,564
1,010

5,408
804
3,580
1,025

5,435
803
3,591
1,042

5,454
801
3,600
1,053

5,473
799
3,611
1,063

5,489
799
3,615
1,075

5,502
799
3,614
1,089

5,513
800
3,608
1,105

6.51
-21.28
6.62
42.43

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,228
235
669
3,886

5,526
277
672
3,853

5,586
282
672
3,867

5,641
287
671
3,876

5,690
291
669
3,880

5,728
295
666
3,880

5,768
299
664
3,879

5,802
302
661
3,878

5,832
305
659
3,874

5,859
308
656
3,872

15.80
44.50
3.13
-5.27

5
3

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

-33.26
170.86

28

28

29

29

29

29

29

30

30

13.62

26

26

27

27

28

28

28

28

28

16.37

5,686
4,721

5,776
4,699

5,862
4,667

5,942
4,627

6,023
4,586

6,098
4,545

6,172
4,499

6,243
4,452

34.77
-17.00

114

114

115

116

116

116

117

117

7.02

568,838
298,650
263,602
171,805
178,058
158,223
141,984
126,236
118,821
102,693

571,235
303,353
264,005
174,088
179,169
160,846
143,637
129,119
120,681
102,154

573,812
307,881
264,581
176,311
180,328
163,363
145,265
131,841
122,473
101,767

576,203
312,063
265,101
178,361
181,391
165,689
146,763
134,362
124,128
101,391

579,095
316,291
265,897
180,464
182,588
168,031
148,319
136,846
125,801
101,166

581,851
320,230
266,679
182,428
183,722
170,212
149,776
139,149
127,360
100,982

584,811
324,084
267,591
184,366
184,896
172,340
151,224
141,370
128,887
100,884

587,881
327,817
268,590
186,256
186,086
174,397
152,644
143,492
130,365
100,855

-14.91
29.27
-13.70
21.68
1.39
32.27
15.45
52.40
28.56
-12.41

5,059
213
636
4,088

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
7
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
24
25

Urban and rural population, and population density

Urban population (000)
4,632
5,043
5,591
Rural population (000)
5,364
4,974
4,739
Population density (persons per sq
km)
109
109
113
Population of major cities
Lisbon (Number)
Vila Nova de Gaia (Number)
Oporto (Number)
Matosinhos (Number)
Amadora (Number)
Braga (Number)
Coimbra (Number)
Maia (Number)
Feira (Number)
Funchal (Number)

690,896
253,589
311,230
153,075
183,533
131,848
132,211
94,154
101,402
115,148

589,500
265,000
276,893
156,602
176,582
139,122
131,700
103,328
105,541
112,038

566,352
293,650
263,195
169,379
176,885
155,434
140,227
123,170
116,844
103,268

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

513

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.880

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
3,125
3,293
Over US$5,000 (000)
2,956
3,236
Over US$15,000 (000)
1,710
2,633
Over US$35,000 (000)
392
1,079
Over US$55,000 (000)
147
445

3,726
3,667
2,961
1,142
459

3,803
3,767
3,287
1,611
713

3,875
3,847
3,466
1,916
903

3,938
3,920
3,592
1,994
942

3,993
3,976
3,664
2,096
1,010

4,044
4,031
3,800
2,442
1,273

4,089
4,080
3,899
2,722
1,525

4,130
4,118
3,889
2,529
1,333

4,167
4,154
3,905
2,477
1,280

33.34
40.50
128.30
531.72
769.29

Households by number of persons

1 person (000)
426
2 persons (000)
791
3 persons (000)
734
4 persons (000)
680
5 persons (000)
281
6+ persons (000)
216

493
857
817
698
257
173

662
1,078
935
722
222
109

693
1,121
949
725
218
98

723
1,164
959
726
214
89

751
1,205
965
726
210
81

777
1,243
968
724
207
74

801
1,279
968
722
205
69

824
1,314
966
718
203
65

845
1,346
962
714
201
62

864
1,376
958
710
199
59

102.74
73.91
30.46
4.46
-29.14
-72.74

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

426
687
1,680
174
162

493
724
1,744
141
192

662
883
1,646
356
180

693
910
1,634
389
179

723
935
1,619
422
177

751
959
1,600
454
175

777
981
1,578
485
172

801
1,003
1,555
515
170

824
1,025
1,532
542
167

845
1,046
1,508
567
165

864
1,068
1,483
590
162

102.74
55.40
-11.69
238.92
-0.06

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

2,065
78
1,987
767
297

1,976
162
1,814
939
379

2,565
565
2,001
809
353

2,667
634
2,033
788
350

2,758
696
2,062
770
348

2,838
752
2,087
754
346

2,908
802
2,106
741
344

2,971
847
2,123
730
343

3,026
888
2,138
721
343

3,073
924
2,150
714
342

3,115
956
2,159
709
342

50.87
1,125.03
8.66
-7.55
15.32

1,394

1,682

1,730

1,775

1,816

1,854

1,890

1,923

1,953

1,982

69.38

949
899
52

1,031
961
53

1,048
973
54

1,063
983
54

1,077
991
54

1,089
997
54

1,099
1,001
53

1,109
1,005
53

1,118
1,007
53

1,126
1,007
52

28.01
2.18
-44.42

Households by type of dwelling

Detached house (000)
1,170
Semi-detached and terraced house
(000)
879
Apartment (000)
986
Other (000)
94
Household running costs
Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)

883
673
174
36

1,482
1,096
318
68

2,629
1,724
748
157

2,800
1,809
848
143

3,014
1,929
933
151

3,308
2,046
1,107
156

3,429
2,076
1,189
164

3,704
2,212
1,316
176

3,933
2,356
1,396
180

3,844
2,341
1,334
170

3,954
2,410
1,370
174

347.79
258.10
687.35
383.33

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

49.8
7.0
36.0
2.3
5.2
89.2
46.9
3.2
50.1
53.2

87.8
12.8
53.9
11.7
10.1
94.5
77.2
6.3
58.5
76.0

97.5
20.2
56.0
44.0
37.0
97.5
77.0
10.6
71.8
84.1

97.9
23.4
57.5
51.0
38.3
97.9
76.2
11.1
74.0
85.4

98.2
28.2
60.0
58.8
41.3
98.4
75.1
11.6
76.8
87.6

98.5
34.7
63.1
70.2
43.9
99.0
73.2
12.0
79.9
89.3

98.7
40.4
65.5
76.3
45.4
99.2
71.3
12.4
82.1
90.8

98.9
45.4
67.4
80.1
48.3
99.4
69.5
12.8
83.6
91.8

99.1
49.4
68.9
83.0
49.8
99.5
67.8
13.2
84.9
92.3

99.2
52.8
70.2
85.2
56.0
99.7
66.4
13.4
85.9
92.8

99.3
55.7
71.1
87.1
60.5
99.8
65.5
13.7
86.8
93.2

99.48
691.42
97.56
3,628.78
1,062.83
11.84
39.75
320.44
73.20
75.25

4,718
1,800
840
1,003
840
196
39

4,801
1,750
971
997
845
198
40

5,001
1,800
1,123
995
845
198
40

5,112
1,820
1,298
995
761
199
40

5,252
1,869
1,500
995
647
201
40

5,374
1,876
1,620
993
647
198
39

5,628
1,920
1,831
995
646
198
39

5,710
1,932
1,905
994
642
200
37

5,751
1,942
1,936
994
641
202
37

Pet population
Pet population (000 animals)
Dog (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

514

Euromonitor International 2011

Section 3 Country snapshots Portugal

Income

Table: 3.881

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
4,990.47
8,199.19
Gross income (annual, constant) (EUR
per capita)
9,535.59
11,135.39
Disposable income (annual, current)
(EUR per capita)
3,823.70
6,296.84
Disposable income (annual, constant)
(EUR per capita)
7,306.17
8,551.78

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,158.67

12,537.64

12,938.43

13,496.21

13,909.90

14,515.71

15,092.15

14,735.65

14,938.62

199.34

13,835.17

13,918.67

14,122.58

14,476.20

14,526.70

14,851.80

15,102.33

14,906.00

14,938.62

56.66

9,183.55

9,476.08

9,795.71

10,107.36

10,383.28

10,858.90

11,317.73

11,033.28

11,181.92

192.44

10,449.82

10,519.88

10,692.23

10,841.28

10,843.69

11,110.32

11,325.37

11,160.83

11,181.92

53.05

Gross income (annual, current) by age

Aged 15-19 (EUR)
1,940
Aged 20-24 (EUR)
3,473
Aged 25-29 (EUR)
5,852
Aged 30-34 (EUR)
8,017
Aged 35-39 (EUR)
9,263
Aged 40-44 (EUR)
9,639
Aged 45-49 (EUR)
9,559
Aged 50-54 (EUR)
9,343
Aged 55-59 (EUR)
8,824
Aged 60-64 (EUR)
7,446
Aged 65+ (EUR)
5,091

4,661
6,642
9,444
11,932
13,448
13,823
13,843
13,530
12,913
11,202
8,246

9,577
11,899
14,485
16,082
17,201
18,128
17,923
17,927
17,324
15,706
12,675

10,011
12,329
14,899
16,446
17,321
18,293
18,291
18,129
17,747
16,187
13,303

10,543
13,022
15,613
17,149
17,736
18,649
18,809
18,593
18,270
16,573
13,616

10,995
13,578
16,300
17,933
18,348
19,081
19,541
19,219
19,062
17,247
14,163

11,451
14,302
16,968
18,636
18,887
19,342
20,025
19,683
19,606
17,874
14,571

11,993
14,876
17,663
19,706
19,964
20,280
21,076
20,790
20,605
19,011
15,281

13,096
15,876
18,616
20,643
20,864
20,839
21,648
21,548
21,131
19,772
15,705

12,719
15,077
17,872
19,925
20,315
20,059
20,781
20,860
20,389
19,221
15,084

13,482
15,728
18,468
20,522
20,963
20,442
20,924
21,302
20,696
19,691
15,178

594.98
352.88
215.61
155.99
126.30
112.08
118.89
127.99
134.56
164.47
198.12

Gross income (annual, constant) by age

Aged 15-19 (EUR)
3,966
Aged 20-24 (EUR)
7,099
Aged 25-29 (EUR)
11,962
Aged 30-34 (EUR)
16,389
Aged 35-39 (EUR)
18,937
Aged 40-44 (EUR)
19,705
Aged 45-49 (EUR)
19,542
Aged 50-54 (EUR)
19,100
Aged 55-59 (EUR)
18,038
Aged 60-64 (EUR)
15,221
Aged 65+ (EUR)
10,408

6,758
9,630
13,693
17,300
19,498
20,041
20,070
19,617
18,722
16,242
11,956

11,283
14,018
17,065
18,947
20,264
21,357
21,115
21,120
20,410
18,504
14,933

11,420
14,064
16,996
18,761
19,759
20,868
20,866
20,681
20,246
18,465
15,176

11,749
14,512
17,400
19,111
19,765
20,783
20,961
20,721
20,360
18,469
15,174

11,979
14,792
17,758
19,537
19,989
20,788
21,289
20,938
20,767
18,790
15,429

12,100
15,113
17,930
19,692
19,958
20,438
21,160
20,798
20,717
18,887
15,397

12,370
15,343
18,218
20,325
20,591
20,917
21,738
21,443
21,252
19,608
15,761

13,169
15,964
18,719
20,758
20,980
20,955
21,769
21,668
21,248
19,882
15,792

12,896
15,286
18,119
20,201
20,597
20,337
21,069
21,149
20,671
19,487
15,293

13,482
15,728
18,468
20,522
20,963
20,442
20,924
21,302
20,696
19,691
15,178

239.97
121.53
54.39
25.22
10.70
3.74
7.07
11.53
14.74
29.37
45.83

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.882

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
37,348
Food and non-alcoholic beverages
(EUR million)
7,387
Alcoholic beverages and tobacco (EUR
million)
1,519
Clothing and footwear (EUR million)
2,633
Housing (EUR million)
4,927
Household goods and services (EUR
million)
2,757
Health goods and medical services
(EUR million)
1,733
Transport (EUR million)
4,896
Communications (EUR million)
793
Leisure and recreation (EUR million)
2,646
Education (EUR million)
352
Hotels and catering (EUR million)
3,878
Miscellaneous goods and services
(EUR million)
3,828

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

57,742

89,552

91,770

96,704

100,706

105,799

111,936

117,134

113,304

116,243

211.24

10,573

15,311

15,925

16,341

16,530

17,338

18,140

18,856

17,811

18,130

145.43

2,221
3,717
7,788

3,203
5,818
12,116

3,371
5,812
12,960

3,483
6,043
13,796

3,506
6,116
14,532

3,741
6,330
15,084

3,424
6,501
15,991

3,278
6,850
16,975

3,178
6,289
16,676

3,236
6,386
16,990

113.03
142.54
244.83

4,080

6,208

6,218

6,285

6,499

6,779

7,124

7,380

7,188

7,423

169.24

2,840
8,183
1,142
4,366
711
6,110

4,267
13,222
2,905
7,052
964
9,918

4,554
12,809
2,983
6,980
1,004
9,965

4,881
13,817
3,187
7,304
1,080
10,606

5,075
14,788
3,265
7,724
1,149
11,039

5,329
15,235
3,373
7,981
1,218
11,602

5,897
16,071
3,427
8,166
1,277
12,325

6,309
16,960
3,455
8,332
1,367
13,215

6,354
15,688
3,270
8,479
1,453
12,791

6,459
16,571
3,292
8,782
1,444
13,111

272.70
238.46
315.13
231.90
310.23
238.09

6,011

8,567

9,188

9,881

10,483

11,789

13,594

14,157

14,129

14,419

276.67

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.883

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,720
2,698
2,022
105
248

4,437
2,449
1,988
94
287

5,120
2,807
2,313
161
337

5,125
2,794
2,332
161
346

5,233
2,847
2,386
160
325

5,122
2,765
2,357
160
338

5,159
2,791
2,368
163
313

5,168
2,786
2,382
171
334

5,190
2,794
2,396
156
340

5,046
2,683
2,363
156
337

4,961
2,636
2,326
154
342

5.11
-2.31
15.02
47.20
38.18

229
90
139

343
170
173

268
120
148

345
164
181

372
175
196

423
199
225

428
194
234

450
200
250

434
197
237

537
265
271

611
303
309

167.11
236.35
122.24

4.6

7.2

5.0

6.3

6.6

7.6

7.7

8.0

7.7

9.6

11.0

137.21

3.2

6.5

4.1

5.5

5.8

6.7

6.5

6.7

6.6

9.0

10.3

219.14

6.4

8.0

6.0

7.2

7.6

8.7

9.0

9.5

9.0

10.3

11.7

82.30

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.884

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

181
1,052
600

184
897
945

241
770
797

250
768
766

254
758
665

260
753
670

262
750
662

264
754
680

266
750
682

268
748
685

271
747
686

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
49.81
-29.01
14.39

172
76
96

301
129
171

397
170
226

401
174
227

395
174
222

381
169
212

367
165
203

367
169
198

356
165
191

349
163
186

343
161
182

100.13
112.38
90.42

2.2

2.4

4.0

3.9

4.1

4.5

4.7

4.9

5.0

5.0

5.1

130.32

64,098
14,138
5,325

68,511
14,985
5,715

78,613
14,595
7,296

81,138
13,093
7,110

84,260
10,859
7,423

97,068
9,003
8,248

98,632
7,352
8,340

102,207
6,731
8,611

104,081
6,198
8,729

18,546
3,467

19,227
4,086

21,017
7,363

21,142
8,111

23,102
8,134

27,509
10,350

26,332
11,943

27,352
12,592

27,786
13,100

8,239
1,329
9,988
3,066

8,926
1,387
10,612
3,573

10,008
1,406
12,320
4,608

10,585
1,537
14,523
5,037

10,871
1,303
17,374
5,194

16,290
1,467
18,537
5,664

17,624
2,096
19,314
5,631

18,756
2,195
20,186
5,784

19,667
2,298
20,466
5,837

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.885

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
6,992
Bread and cereals (EUR million)
1,182
Meat (EUR million)
2,306
Fish and seafood (EUR million)
831
Milk, cheese and eggs (EUR million)
873
Oils and fats (EUR million)
379
Fruit (EUR million)
479
Vegetables (EUR million)
637
Sugar and confectionery (EUR million)
222
Other foods (EUR million)
82

2002

2003

2004

2005

2006

2007

2008

2009

2010

9,992
1,676
3,135
1,332
1,258
535
727
898
309
121

14,445
2,358
3,811
2,768
1,759
664
1,194
1,313
388
190

15,029
2,431
3,942
2,780
1,964
664
1,227
1,361
452
207

15,440
2,528
4,046
2,697
2,006
664
1,351
1,471
462
216

15,651
2,686
4,168
2,700
1,980
681
1,311
1,440
465
220

16,454
2,805
4,352
2,867
2,058
788
1,398
1,482
478
227

17,230
2,893
4,563
3,023
2,092
763
1,414
1,769
497
216

17,909
3,155
4,629
3,162
2,365
790
1,484
1,591
511
222

16,915
2,905
4,596
2,705
2,215
761
1,411
1,605
505
211

17,215
2,989
4,662
2,716
2,244
797
1,450
1,625
514
219

146.21
152.88
102.17
226.83
157.04
110.29
202.71
155.10
131.53
167.07

1,444.07
233.58
378.77
267.12

1,474.03
241.34
386.27
257.48

1,486.42
255.10
395.85
256.43

1,556.72
265.38
411.74
271.25

1,624.09
272.69
430.11
284.95

1,682.76
296.45
434.95
297.11

1,585.25
272.25
430.73
253.51

1,609.71
279.49
435.93
253.96

130.13
136.36
88.96
205.49

188.71
63.80
117.90
130.77

191.51
63.39
128.98
140.43

188.05
64.68
124.51
136.76

194.71
74.55
132.27
140.21

197.19
71.92
133.28
166.75

222.22
74.23
139.44
149.49

207.59
71.32
132.24
150.42

209.83
74.52
135.58
151.95

140.26
96.55
182.94
138.44

43.43
19.89

44.11
20.62

44.16
20.89

45.22
21.48

46.85
20.36

48.01
20.86

47.33
19.77

48.06
20.48

116.41
149.63

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
699.48
997.45
1,398.44
Bread and cereals (EUR per capita)
118.25
167.31
228.28
Meat (EUR per capita)
230.69
312.95
368.95
Fish and seafood (EUR per capita)
83.13
132.97
267.97
Milk, cheese and eggs (EUR per
capita)
87.34
125.58
170.29
Oils and fats (EUR per capita)
37.92
53.41
64.28
Fruit (EUR per capita)
47.92
72.57
115.59
Vegetables (EUR per capita)
63.73
89.64
127.11
Sugar and confectionery (EUR per
capita)
22.21
30.85
37.56
Other foods (EUR per capita)
8.20
12.08
18.39
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
3,192
Catering consumer expenditure (EUR
per capita)
319.33

% change
1990-2010

1995

5,037

8,031

8,124

8,669

9,040

9,435

9,881

10,297

10,052

10,294

222.49

502.82

777.49

780.60

827.62

858.56

892.65

931.38

967.52

942.06

962.55

201.43

Source: National statistical offices/OECD/Eurostat/Euromonitor International

516

Euromonitor International 2011

Section 3 Country snapshots Portugal

Drinking

Table: 3.886

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
697
992
1,303
Beer (EUR million)
108
152
194
Spirits (EUR million)
76
108
140
Wine (EUR million)
514
732
970

1,323
195
161
966

1,387
216
178
993

1,355
215
177
962

1,380
213
187
981

1,434
233
194
1,007

1,477
250
202
1,026

1,445
241
200
1,004

1,477
246
206
1,025

111.91
127.78
171.05
99.42

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
69.73
99.03
126.15
127.12
Beer (EUR per capita)
10.80
15.17
18.78
18.74
Spirits (EUR per capita)
7.60
10.78
13.55
15.47
Wine (EUR per capita)
51.42
73.07
93.91
92.82

132.41
20.62
16.99
94.80

128.69
20.42
16.81
91.36

130.56
20.15
17.69
92.81

135.17
21.96
18.29
94.92

138.78
23.49
18.98
96.40

135.42
22.59
18.74
94.09

138.11
23.00
19.26
95.84

98.07
112.90
153.35
86.39

896
265

900
266

879
252

885
258

909
261

947
275

896
264

915
270

132.23
117.74

631

634

626

627

648

672

632

646

139.26

85.92

83.48

83.73

85.68

88.98

83.97

85.56

117.06

25.39

23.93

24.41

24.60

25.84

24.74

25.25

103.52

60.53

59.45

59.32

61.08

63.14

59.23

60.40

123.63

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
394
582
866
Coffee, tea and cocoa (EUR million)
124
179
262
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
270
403
604

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
39.42
58.10
83.84
86.09
Coffee, tea and cocoa (EUR per
capita)
12.41
17.87
25.36
25.46
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 27.01
40.23
58.47
60.63
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.887

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
821
Tobacco consumer expenditure (EUR
per capita)
82.13

1,229

1,900

2,048

2,096

2,151

2,361

1,990

1,801

1,732

1,759

114.25

122.69

183.94

196.78

200.10

204.29

223.38

187.58

169.22

162.32

164.48

100.26

31.2
35.2
27.6

31.1
34.8
27.8

31.2
34.6
28.0

31.1
34.4
28.2

30.9
33.5
28.6

30.7
33.3
28.3

30.5
33.2
28.0

30.3
33.0
27.8

29.5
32.0
27.2

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.888

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
912
Personal care consumer expenditure
(EUR per capita)
91.24

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,457

2,165

2,342

2,523

2,674

2,781

2,945

3,059

3,096

3,133

243.53

145.45

209.60

225.03

240.87

253.96

263.11

277.59

287.43

290.15

292.95

221.09

1,244
87
215
244
122
184

1,289
90
218
256
130
191

1,332
92
224
260
137
202

1,375
94
232
264
139
212

1,415
96
239
268
141
221

1,438
97
244
273
138
225

1,461
97
248
278
138
226

123.10
8.56
20.79
24.42
12.45
18.20

126.51
8.75
21.25
24.67
12.99
19.16

130.08
8.90
21.94
25.01
13.19
20.06

133.34
9.06
22.52
25.28
13.33
20.88

135.13
9.09
22.91
25.68
13.00
21.12

136.91
9.14
23.23
26.04
12.91
21.21

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
1,177
Colour cosmetics (EUR million)
83
Fragrances (EUR million)
212
Hair care (EUR million)
227
Mens grooming (EUR million)
113
Skin care (EUR million)
175

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
113.94
119.52
Colour cosmetics (EUR per capita)
8.02
8.35
Fragrances (EUR per capita)
20.48
20.67
Hair care (EUR per capita)
21.94
23.48
Mens grooming (EUR per capita)
10.89
11.75
Skin care (EUR per capita)
16.98
17.70
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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World Consumer Lifestyles Databook 2011

Fashion

Table: 3.889

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
2,123
2,973
4,705
Clothing materials (EUR million)
24
33
50
Garments (EUR million)
2,048
2,866
4,534
Other clothing (EUR million)
37
54
90
Clothing, cleaning, repair and hire
(EUR million)
15
20
31
Footwear (EUR million)
509
744
1,113

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

4,639
50
4,474
86

4,849
52
4,674
92

4,869
52
4,691
94

5,062
54
4,872
101

5,160
54
4,963
105

5,425
56
5,224
106

4,919
52
4,736
93

5,033
53
4,844
98

137.07
120.83
136.52
164.86

29
1,173

31
1,194

32
1,246

34
1,268

38
1,341

40
1,425

37
1,370

38
1,353

153.33
165.81

462.93
4.96
446.22
8.78

462.42
4.94
445.52
8.93

478.92
5.11
460.94
9.56

486.38
5.09
467.81
9.90

509.74
5.26
490.86
9.96

461.00
4.87
443.85
8.72

470.62
4.96
452.94
9.16

121.59
106.41
121.07
147.56

2.96
113.99

3.04
118.34

3.22
119.97

3.58
126.40

3.76
133.90

3.47
128.39

3.55
126.51

136.79
148.45

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
212.39
296.78
455.50
445.74
Clothing materials (EUR per capita)
2.40
3.29
4.84
4.80
Garments (EUR per capita)
204.88
286.10
438.94
429.89
Other clothing (EUR per capita)
3.70
5.39
8.71
8.26
Clothing, cleaning, repair and hire
(EUR per capita)
1.50
2.00
3.00
2.79
Footwear (EUR per capita)
50.92
74.27
107.75
112.71
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.890

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

417.60

894.00

1,107.00

1,446.08

1,688.97

1,794.35

1,822.77

2,108.28

2,319.00

2,450.16

2,607.01

524.28

65.5

62.6

72.2

73.3

72.0

71.8

71.5

70.6

70.2

69.8

69.3

5.74

34.5

37.4

27.8

26.7

28.0

28.2

28.5

29.4

29.8

30.2

30.7

-10.89

Healthy life expectancy at birth

Total population (years)
74
Males (years)
71
Females (years)
78

75
72
79

77
74
81

77
74
81

78
75
81

78
75
81

79
75
82

78
75
82

79
75
82

79
76
82

79
76
82

6.61
7.46
5.83

7.9

12.3

13.4

14.3

14.9

15.2

15.6

15.9

16.3

16.6

196.60

30.5

36.7

37.5

38.2

38.9

39.6

40.2

40.8

41.3

41.6

67.60

262
61

281
68

290
72

302
76

314
80

325
84

334
87

343
89

350
90

62
44
63

66
46
67

69
43
70

71
45
72

74
46
75

76
46
77

78
46
79

81
47
80

81
50
81

60

65

68

70

71

73

70

68

67

26.98
6.49

27.72
6.89

28.70
7.24

29.75
7.59

30.59
7.90

31.39
8.21

32.19
8.35

32.71
8.42

6.37
4.43
6.42

6.55
4.14
6.67

6.77
4.23
6.86

7.02
4.31
7.05

7.13
4.33
7.23

7.34
4.33
7.40

7.60
4.44
7.54

7.62
4.69
7.59

6.22

6.49

6.69

6.76

6.89

6.62

6.39

6.31

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
24.8

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
25.37
Analgesics (EUR per capita)
5.93
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
5.97
Digestive Remedies (EUR per capita)
4.28
Medicated Skin Care (EUR per capita)
6.08
Vitamins and Dietary Supplements
(EUR per capita)
5.82
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.891

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

58
307

1,318
453

1,422
492

1,457
547

1,546
602

1,585
655

1,713
696

1,916
732

2,050
764

2,170
790

12

20

19

17

16

16

16

16

16

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
270
419
Package holidays consumer
expenditure (EUR per capita)
27.01
41.83

567

537

572

589

587

621

635

629

642

137.78

54.89

51.60

54.61

55.94

55.54

58.54

59.67

58.95

60.03

122.25

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
686
1,073
1,887
Hotels and other accommodation
consumer expenditure (EUR per capita) 68.63
107.11
182.68

1,841

1,937

2,000

2,167

2,444

2,918

2,739

2,817

310.64

176.89

184.92

189.95

205.02

230.37

274.18

256.70

263.41

283.82

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
113
Cinema attendances
Cinema attendances (million)

10

600.11

Source: Euromonitor International from Council of Europe

518

Euromonitor International 2011

Section 3 Country snapshots Portugal

Consumer Technology

Table: 3.892

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

4.3

7.9

12.3

19.7

24.0

30.4

39.3

46.2

49.6

39.0

41.9

44.7

43.1

42.6

43.2

42.1

42.1

41.9

10.0

16.6

31.9

49.3

60.1

70.6

78.4

84.0

87.0

CD player and DVD player/recorder households

CD player households (% of
households)
2.1
18.9
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

1,871.48

Video game console households

Video game console households (% of
households)
1.4

8.3

14.6

15.1

15.4

15.7

15.7

15.7

15.6

15.4

15.3

1,021.17

Mobile telephone households

Mobile telephone households (% of
households)

2.0

69.3

80.1

79.0

81.4

85.6

87.2

87.0

87.4

88.1

160,170.63

150

2,005

3,092

3,333

3,690

4,028

4,479

4,712

5,168

5,545

0.1

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.893

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

44.0

52.0

61.9

62.9

63.8

64.7

65.6

66.4

67.2

68.0

68.8

56.32

1,700

1,673

1,735

1,829

1,945

2,156

2,245

2,098

2,233

229.84

166

158

172

155

170

155

158

130

136

119.35

509

497

516

548

581

637

669

633

674

210.60

196

214

225

248

252

309

319

303

328

368.57

829

804

821

879

942

1,054

1,098

1,033

1,096

234.15

160.75

165.64

173.71

184.02

203.22

210.94

196.62

208.80

208.29

15.18

16.42

14.72

16.08

14.61

14.85

12.18

12.72

105.03

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
677
1,094
Rail travel consumer expenditure
(EUR million)
62
106
Buses, coaches and taxis consumer
expenditure (EUR million)
217
343
Air travel consumer expenditure (EUR
million)
70
121
Other travel consumer expenditure
(EUR million)
328
525

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
67.73
109.21
164.58
Rail travel consumer expenditure
(EUR per capita)
6.20
10.58
16.07
Buses, coaches and taxis consumer
expenditure (EUR per capita)
21.71
34.24
49.28
Air travel consumer expenditure (EUR
per capita)
7.00
12.08
18.98
Other travel consumer expenditure
(EUR per capita)
32.81
52.41
80.26

47.75

49.26

52.05

54.97

60.04

62.86

59.32

63.02

190.31

20.56

21.48

23.55

23.84

29.13

29.97

28.40

30.67

337.97

77.25

78.38

83.48

89.12

99.35

103.17

96.81

102.48

212.32

Source: Euromonitor International from national statistics

Money

Table: 3.894

1990
Annual savings and savings ratio
Annual savings (EUR million)
3,427
Savings ratio (% of disposable
income)
9.0

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7,379

9,116

10,550

9,869

9,544

8,088

7,982

8,295

9,274

8,430

146.01

11.7

9.6

10.7

9.6

9.0

7.4

6.9

6.9

7.9

7.0

-21.37

72,508

73,783

79,088

88,493

102,592

112,787

117,566

115,390

112,734

65,527

66,368

70,835

79,237

91,591

101,107

105,221

103,524

101,009

6,981

7,415

8,253

9,256

11,001

11,680

12,345

11,866

11,725

13,384

13,308

14,416

14,326

15,443

16,506

16,858

17,043

17,406

3,150

3,351

3,817

4,503

5,162

5,540

5,550

5,412

5,351

Consumer lending by category

Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

519

World Consumer Lifestyles Databook 2011

Romania

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.895

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,102
2,050
1,568
2,684
2,157
3,216
4,342
5,674
3,518

730
1,973
1,289
2,512
1,742
3,280
3,871
5,686
3,840

659
1,353
1,143
2,335
1,664
3,100
4,143
5,726
4,098

642
1,341
1,036
2,359
1,635
3,069
4,243
5,719
4,116

628
1,331
974
2,354
1,610
3,047
4,344
5,715
4,113

628
1,319
939
2,282
1,630
3,037
4,456
5,718
4,127

639
1,307
906
2,196
1,667
3,028
4,572
5,697
4,129

649
1,295
891
2,073
1,715
3,015
4,690
5,695
4,136

655
1,282
884
1,950
1,726
2,990
4,610
5,854
4,104

655
1,275
883
1,825
1,682
2,945
4,503
6,019
4,063

653
1,270
887
1,703
1,582
2,883
4,429
6,112
4,018

% change
1990-2010
-40.71
-38.04
-43.41
-36.55
-26.68
-10.36
2.00
7.72
14.23

Source: National statistical offices/Euromonitor International

People

Table: 3.896

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
23,211
0-14 yrs (000)
5,508
15-64 yrs (000)
15,319
65+ yrs (000)
2,383

22,285
4,694
14,912
2,679

21,833
3,857
14,933
3,043

21,773
3,708
14,975
3,090

21,711
3,566
15,012
3,133

21,659
3,437
15,047
3,175

21,610
3,360
15,053
3,197

21,556
3,319
15,038
3,198

21,497
3,285
15,025
3,186

21,435
3,267
15,005
3,163

21,370
3,250
14,963
3,156

-7.93
-40.99
-2.32
32.41

Male population by age at January 1st

Male population by age at January
1st (000)
11,451
0-14 yrs (000)
2,815
15-64 yrs (000)
7,647
65+ yrs (000)
989

10,938
2,402
7,420
1,117

10,664
1,973
7,429
1,262

10,628
1,898
7,452
1,278

10,592
1,827
7,473
1,292

10,562
1,762
7,495
1,305

10,535
1,724
7,501
1,311

10,499
1,702
7,491
1,306

10,467
1,685
7,484
1,298

10,434
1,676
7,474
1,284

10,401
1,668
7,454
1,279

-9.17
-40.74
-2.53
29.30

Female population by age at January 1st

Female population by age at January
1st (000)
11,761
11,347
0-14 yrs (000)
2,694
2,292
15-64 yrs (000)
7,673
7,492
65+ yrs (000)
1,394
1,563

11,169
1,884
7,504
1,781

11,145
1,810
7,523
1,812

11,119
1,740
7,539
1,841

11,097
1,675
7,552
1,870

11,075
1,636
7,552
1,886

11,056
1,617
7,547
1,892

11,030
1,600
7,541
1,889

11,001
1,591
7,532
1,879

10,969
1,582
7,510
1,877

-6.73
-41.25
-2.12
34.62

Ethnic groups
Romanian (000)
Hungarian (000)
Romany (Gypsies) (000)
Ukranians (000)
German (000)
Russian-Lipovenians (000)
Turks (000)
Tartars (000)
Serbian (000)
Slovakian (000)
Bulgarian (000)
Greek (000)
Jewish (000)
Polish (000)
Czech (000)
Armenians (000)
Other (000)

20,723
1,673
386
65
153
39
29
25
35
21
10
6
11
4
6
2
24

19,939
1,553
439
64
89
37
30
24
30
19
10
6
7
4
5
2
27

19,533
1,444
539
62
60
36
32
24
23
17
9
7
6
4
4
2
33

19,478
1,428
552
61
59
36
33
24
22
17
9
7
6
4
4
2
33

19,420
1,414
564
61
58
36
33
24
21
17
9
7
6
4
4
2
34

19,368
1,402
576
61
57
36
33
24
20
17
9
7
6
3
4
2
35

19,323
1,390
586
60
56
35
34
24
20
16
9
7
6
3
3
2
35

19,272
1,377
597
60
55
35
34
24
19
16
9
7
6
3
3
2
36

19,218
1,365
606
60
54
35
34
24
19
16
9
7
5
3
3
2
36

19,159
1,354
615
60
54
35
34
24
18
16
9
7
5
3
3
2
37

19,100
1,342
623
59
53
35
34
24
18
15
9
7
5
3
3
2
37

-7.84
-19.79
61.48
-9.20
-65.31
-10.34
20.50
-2.73
-49.78
-26.25
-14.04
7.74
-53.25
-16.50
-45.07
7.37
57.52

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

12,043
740
1,401
9,028

11,291
772
1,531
8,691

10,566
829
1,846
8,593

10,464
837
1,889
8,583

10,364
845
1,930
8,573

10,270
852
1,971
8,566

10,179
859
2,011
8,562

10,088
866
2,048
8,554

9,993
872
2,085
8,547

9,902
878
2,120
8,535

9,809
883
2,154
8,523

-18.55
19.47
53.70
-5.59

6
1

6
2

6
2

6
2

6
2

6
2

6
2

6
2

6
2

-22.50
34.08

27

28

28

29

29

29

29

29

29

15.16

24

24

25

25

25

25

25

25

25

15.89

11,930
9,843

11,898
9,814

11,880
9,778

11,860
9,750

11,833
9,723

11,815
9,682

11,790
9,645

11,770
9,600

-6.67
-9.44

95

94

94

94

94

94

93

93

-8.15

1,917,861
317,237
319,460
316,598
302,594
308,900
296,863
282,622
230,962
215,054

1,909,132
316,419
318,117
315,462
302,442
307,504
294,893
281,078
229,394
213,804

1,903,149
315,996
317,242
314,750
302,607
306,533
293,433
280,080
228,204
212,886

1,897,097
315,491
316,317
313,994
302,621
305,495
292,010
279,082
227,070
211,993

1,890,211
314,798
315,214
313,074
302,406
304,279
290,512
277,945
225,874
211,028

1,885,048
314,343
314,420
312,416
302,372
303,400
289,328
277,093
224,923
210,276

1,879,120
313,716
313,483
311,610
302,128
302,388
288,067
276,135
223,919
209,459

1,874,050
313,193
312,681
310,928
301,947
301,516
286,975
275,310
223,048
208,753

-12.21
-7.04
-11.11
-9.15
-1.90
-15.25
-13.30
-17.18
-13.98
-13.41

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
7
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
25
26
First marriage: average age of women
(years)
22
23

Urban and rural population, and population density

Urban population (000)
12,611
12,240
11,958
Rural population (000)
10,600
10,045
9,875
Population density (persons per sq
km)
101
97
95
Population of major cities
Bucharest (Number)
2,134,779
Cluj-napoca (Number)
336,921
Iasi (Number)
351,743
Timisoara (Number)
342,248
Craiova (Number)
307,785
Constanta (Number)
355,784
Galati (Number)
330,998
Brasov (Number)
332,421
Ploiesti (Number)
259,289
Braila (Number)
241,087

2,013,536
325,047
337,162
328,276
303,299
338,253
317,877
311,844
246,736
228,120

1,926,334
317,953
320,888
317,660
302,601
310,471
298,861
284,596
232,527
216,292

Source: Euromonitor International from national statistics/UN

520

Euromonitor International 2011

Section 3 Country snapshots Romania

House and Home

Table: 3.897

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
7,341
7,166
Over US$5,000 (000)
991
1,072
Over US$15,000 (000)
140
198
Over US$35,000 (000)
47
67
Over US$55,000 (000)
26
37

7,272
1,832
267
92
52

7,313
2,435
310
106
60

7,351
4,172
399
118
66

7,381
5,611
639
162
91

7,404
6,408
909
197
111

7,424
7,119
1,997
367
205

7,442
7,339
3,006
487
229

7,457
7,112
1,901
357
201

7,471
7,130
1,893
315
166

1.77
619.35
1,248.33
572.99
537.03

Households by number of persons

1 person (000)
1,253
2 persons (000)
1,918
3 persons (000)
1,510
4 persons (000)
1,415
5 persons (000)
671
6+ persons (000)
612

1,262
1,863
1,562
1,357
622
537

1,384
1,953
1,666
1,304
568
444

1,403
1,968
1,678
1,296
561
434

1,421
1,983
1,689
1,289
554
426

1,439
1,998
1,698
1,281
547
418

1,456
2,015
1,707
1,274
541
411

1,474
2,030
1,714
1,267
535
405

1,490
2,046
1,719
1,259
529
399

1,507
2,061
1,723
1,251
523
393

1,522
2,076
1,725
1,243
517
388

21.52
8.25
14.27
-12.18
-22.93
-36.53

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,253
1,753
2,750
416
1,205

1,262
1,840
2,550
368
1,183

1,384
2,234
1,995
277
1,429

1,403
2,277
1,910
273
1,479

1,421
2,290
1,824
270
1,555

1,439
2,328
1,720
265
1,631

1,456
2,421
1,644
269
1,614

1,474
2,452
1,596
265
1,637

1,490
2,467
1,549
261
1,674

1,507
2,448
1,495
256
1,752

1,522
2,471
1,435
254
1,789

21.52
40.96
-47.81
-39.11
48.46

6,358

6,651

6,976

6,651
523
29

6,976
318
26

7,030
86
6,945
303
27

7,065
118
6,947
291
27

7,103
158
6,945
275
27

7,138
221
6,917
260
27

7,169
302
6,867
246
26

7,197
379
6,818
234
26

7,221
477
6,745
224
26

13.59

6,358
990
30

7,002
63
6,939
312
26

6.09
-77.41
-11.68

Households by type of dwelling

Apartment (000)
3,344
Other (000)
194

3,104
162

2,832
145

2,823
144

2,814
142

2,805
140

2,797
138

2,787
136

2,777
134

2,766
131

2,755
128

-17.61
-33.83

1
0
0
0
0

142
35
42
33
3

3,185
1,102
982
408
21

5,282
1,893
1,323
582
18

4,629
1,630
1,403
587
18

5,552
2,010
1,692
810
17

6,267
2,254
2,028
1,001
13

12,514
4,378
4,292
1,820
7

13,031
5,274
3,903
2,055
5

10,751
4,421
3,137
1,537
4

11,324
4,638
3,290
1,660
3

758,078.54

22.6
0.0
7.2
1.7
0.0
61.0
27.7
0.2
28.2
54.6

40.1
0.2
13.3
6.4
0.2
67.0
38.9
0.3
29.6
50.4

68.6
2.1
18.0
20.4
6.0
74.4
53.1
0.4
34.9
51.7

72.8
2.7
19.3
22.5
11.6
78.4
53.9
0.4
39.9
56.5

78.3
3.2
21.1
24.2
12.2
81.0
53.8
0.5
44.7
59.4

84.1
3.6
21.6
26.0
16.4
83.0
53.0
0.5
49.3
61.3

88.0
4.1
20.0
27.7
26.0
84.5
43.6
0.5
52.6
64.8

90.7
4.5
22.2
29.3
34.0
86.0
47.0
0.5
55.1
67.1

92.6
4.9
23.9
30.7
37.8
87.2
45.6
0.5
58.7
69.3

93.9
5.2
25.1
32.1
45.7
88.1
44.4
0.5
61.7
71.5

94.8
5.5
26.1
33.3
51.1
89.0
43.3
0.6
64.1
73.5

9,637
4,604
2,970
1,650
257
116
40

9,840
4,497
3,140
1,800
259
105
39

9,930
4,413
3,200
1,920
258
102
37

9,990
4,335
3,245
2,020
256
99
35

10,063
4,310
3,270
2,100
255
95
33

10,201
4,312
3,310
2,200
253
92
34

10,337
4,365
3,350
2,250
250
90
33

10,735
4,216
3,743
2,398
262
88
29

10,939
4,166
3,891
2,503
264
88
27

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (RON million)
Electricity (RON million)
Gas (RON million)
Solid Fuels (RON million)
Liquid Fuels (RON million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

826,029.48
416,718.70

319.56
39,530.77
265.34
1,903.41
264,751.09
45.90
56.29
192.63
127.17
34.69

Source: Euromonitor International from national statistics

www.euromonitor.com

521

World Consumer Lifestyles Databook 2011

Income

Table: 3.898

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (RON
per capita)
3.01
279.61
Gross income (annual, constant) (RON
per capita)
13,573.60
10,581.98
Disposable income (annual, current)
(RON per capita)
2.43
224.86
Disposable income (annual, constant)
(RON per capita)
10,938.11
8,509.96
Gross income (annual, current) by age
Aged 15-19 (RON)
0
Aged 20-24 (RON)
2
Aged 25-29 (RON)
5
Aged 30-34 (RON)
7
Aged 35-39 (RON)
7
Aged 40-44 (RON)
7
Aged 45-49 (RON)
7
Aged 50-54 (RON)
6
Aged 55-59 (RON)
4
Aged 60-64 (RON)
1
Aged 65+ (RON)
0
Gross income (annual, constant) by age
Aged 15-19 (RON)
1,363
Aged 20-24 (RON)
10,365
Aged 25-29 (RON)
22,264
Aged 30-34 (RON)
27,873
Aged 35-39 (RON)
29,996
Aged 40-44 (RON)
30,109
Aged 45-49 (RON)
28,608
Aged 50-54 (RON)
24,954
Aged 55-59 (RON)
16,626
Aged 60-64 (RON)
4,686
Aged 65+ (RON)
442

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,822.25

6,787.70

8,952.50

10,292.20

11,693.73

14,143.60

18,404.53

17,132.36

17,610.45

585,029.60

11,302.47

11,386.51

13,382.05

14,079.95

14,969.83

17,229.02

20,730.15

18,227.30

17,610.45

29.74

4,658.72

5,352.60

7,200.37

8,162.33

9,277.47

11,209.41

14,843.59

13,848.17

14,411.62

594,119.83

9,043.76

8,979.11

10,762.99

11,166.23

11,876.63

13,654.74

16,719.25

14,733.21

14,411.62

31.76

26
237
467
602
648
650
618
537
364
106
11

4,624
7,072
8,819
9,055
9,320
9,328
9,138
8,653
7,580
5,720
3,315

5,831
8,193
10,064
10,128
10,361
10,367
10,195
9,749
8,756
6,987
4,516

7,698
10,556
13,065
13,273
13,524
13,506
13,290
12,776
11,569
9,264
6,106

8,907
11,818
14,662
15,305
15,386
15,335
15,115
14,601
13,328
10,753
7,171

10,187
13,178
16,323
17,508
17,359
17,255
17,036
16,502
15,171
12,276
8,293

12,254
15,474
19,346
21,509
20,819
20,793
20,543
20,000
18,472
15,088
10,135

15,162
18,977
23,451
26,548
25,542
25,530
25,119
24,502
22,697
18,640
12,435

14,132
17,604
21,493
24,628
23,981
23,915
23,440
22,909
21,374
17,782
11,764

14,625
18,390
21,969
25,288
25,339
24,941
24,376
23,893
22,463
18,996
12,521

953
8,609
16,938
21,834
23,533
23,579
22,424
19,488
13,206
3,858
395

8,786
13,437
16,756
17,204
17,708
17,723
17,363
16,441
14,402
10,869
6,298

9,601
13,490
16,571
16,676
17,059
17,070
16,786
16,052
14,416
11,504
7,435

11,326
15,530
19,222
19,528
19,897
19,872
19,553
18,797
17,021
13,630
8,984

12,023
15,952
19,790
20,658
20,768
20,699
20,403
19,708
17,990
14,514
9,680

12,896
16,682
20,663
22,164
21,974
21,843
21,567
20,890
19,205
15,541
10,498

14,798
18,688
23,363
25,975
25,143
25,111
24,809
24,153
22,307
18,221
12,239

16,978
21,249
26,258
29,727
28,600
28,586
28,126
27,436
25,414
20,872
13,924

14,990
18,672
22,797
26,122
25,435
25,366
24,862
24,299
22,671
18,860
12,477

14,625
18,390
21,969
25,288
25,339
24,941
24,376
23,893
22,463
18,996
12,521

736,633.88
409,612.75
376,612.67
350,656.46
343,843.25
353,699.63
397,459.81
560,887.83

973.03
77.43
-1.33
-9.27
-15.52
-17.17
-14.79
-4.25
35.11
305.41
2,730.04

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.899

1990
Consumer expenditure by category
Consumer expenditure by category
(RON million)
56
Food and non-alcoholic beverages
(RON million)
21
Alcoholic beverages and tobacco (RON
million)
3
Clothing and footwear (RON million)
3
Housing (RON million)
8
Household goods and services (RON
million)
3
Health goods and medical services
(RON million)
1
Transport (RON million)
8
Communications (RON million)
1
Leisure and recreation (RON million)
3
Education (RON million)
0
Hotels and catering (RON million)
4
Miscellaneous goods and services
(RON million)
1

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,907

102,826

129,102

168,407

197,804

233,441

272,714

326,256

299,770

308,109

549,502.70

1,786

35,759

45,507

56,377

58,877

67,948

76,200

91,496

87,792

91,488

433,292.77

281
220
856

5,194
3,749
23,500

5,973
4,688
29,151

6,865
5,638
36,499

8,648
6,893
41,262

9,045
9,057
46,760

9,833
10,120
61,460

11,797
12,288
72,152

11,338
10,911
65,404

11,880 340,781.51
11,120 384,990.84
66,681 816,564.08

236

4,262

5,973

8,894

9,724

12,388

15,008

17,250

14,966

15,438

553,599.45

118
646
89
240
38
306

2,447
11,771
3,100
5,049
918
4,462

3,922
15,001
3,108
5,851
1,466
5,074

6,222
21,057
3,802
7,231
3,613
6,658

6,590
34,568
4,008
7,750
4,104
10,349

7,196
42,051
4,604
11,062
4,171
12,228

9,503
43,825
5,727
13,297
4,644
13,915

11,906
54,004
6,767
15,008
6,053
17,039

10,331
47,404
6,428
13,586
7,579
14,719

10,520
49,349
6,550
13,939
6,706
15,146

812,586.93
611,745.49

92

2,615

3,388

5,554

5,029

6,931

9,182

10,496

9,312

9,293

482,620.51
400,176.76

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.900

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

458
817

9,902
5,372
4,530
627
993

9,492
5,110
4,382
507
541

9,396
5,105
4,291
564
559

9,275
5,018
4,257
486
463

9,133
4,989
4,143
496
436

9,306
5,054
4,252
480
417

9,356
5,106
4,250
472
439

9,364
5,152
4,212
471
455

9,175
5,056
4,119
462
449

9,029
4,983
4,047
456
454

859
435
425

870
503
368

707
413
294

807
493
314

709
422
287

733
454
279

640
396
243

577
357
219

677
420
258

741
462
279

8.0

8.4

7.0

8.0

7.2

7.3

6.4

5.8

6.9

7.6

7.5

9.0

7.5

8.9

7.8

8.2

7.2

6.5

7.7

8.5

8.6

7.7

6.4

6.9

6.5

6.2

5.4

4.9

5.9

6.5

% change
1990-2010

-0.60
-44.49

Source: International Labour Organisation/Euromonitor International

522

Euromonitor International 2011

Section 3 Country snapshots Romania

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.901

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

766
1,259

716
1,336

616
1,029
2,129

630
991
2,095

637
1,006
2,035

645
970
1,973

648
939
1,901

649
919
1,842

650
865
1,790

653
860
1,752

661
854
1,716

7
14

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

% change
1990-2010
-13.76
-32.17

173
91
82

255
128
128

582
266
316

644
294
350

686
310
376

739
335
404

835
372
463

928
407
521

1,057
461
595

1,105
479
626

1,113
482
632

545.17
431.47
670.91

4.7

5.1

1.8

1.5

1.5

1.5

1.0

1.0

1.3

1.3

1.3

-71.86

93,467
6,480
10,411

89,959
6,722
4,536

146,958
5,187
15,699

156,565
4,327
15,761

174,821
4,773
20,744

205,806
4,730
22,578

312,313
9,544
32,105

350,415
10,792
36,035

368,419
11,450
37,227

40,986
5,035

17,098
7,632

63,473
7,833

72,186
7,769

84,205
7,904

100,858
10,665

181,935
20,038

208,025
22,951

222,341
24,821

15,392
2,807
5,656
3,582

24,912
3,363
18,808
3,700

26,015
3,291
17,531
4,421

27,501
3,725
17,770
3,932

27,653
4,756
16,810
3,734

29,728
4,806
24,512
6,945

31,409
4,351
22,526
9,567

32,562
4,529
23,788
10,908

31,775
4,229
23,923
11,801

3,118

3,188

3,508

3,594

4,242

984

838

825

852

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.902

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (RON
million)
20
1,703
Bread and cereals (RON million)
5
430
Meat (RON million)
6
492
Fish and seafood (RON million)
0
34
Milk, cheese and eggs (RON million)
3
226
Oils and fats (RON million)
1
129
Fruit (RON million)
1
64
Vegetables (RON million)
2
183
Sugar and confectionery (RON million)
1
110
Other foods (RON million)
0
34

34,080
8,410
10,132
852
4,797
2,830
1,488
3,261
1,764
547

43,723
10,238
10,934
1,124
7,240
3,500
2,126
5,845
2,002
714

53,688
14,723
12,422
1,362
9,353
3,445
2,397
6,530
2,554
902

54,958
15,199
13,865
1,432
9,101
3,357
2,601
5,728
2,701
975

62,281
16,206
15,580
1,785
9,807
3,201
3,193
8,502
2,979
1,030

69,277
17,124
18,402
2,272
11,750
3,355
3,836
7,581
3,680
1,278

83,546
20,512
22,368
2,853
14,418
3,742
4,661
9,490
4,022
1,479

80,755
19,289
20,893
2,556
14,222
4,410
4,208
9,734
4,015
1,428

84,101
19,863
21,717
2,660
14,798
4,700
4,412
10,244
4,204
1,501

415,961.15
383,520.57
369,564.96
667,845.49
571,497.24
314,576.54
632,931.84
467,508.92
301,474.06
376,849.08

2,008.15
470.24
502.19
51.62

2,472.81
678.12
572.16
62.72

2,537.49
701.75
640.15
66.12

2,882.02
749.90
720.94
82.58

3,213.90
794.43
853.72
105.38

3,886.47
954.20
1,040.54
132.72

3,767.41
899.88
974.71
119.24

3,935.50
929.51
1,016.27
124.49

451,815.96
416,579.76
401,421.49
725,406.88

332.52
160.74
97.66
268.47

430.78
158.67
110.41
300.76

420.18
155.01
120.10
264.48

453.79
148.13
147.74
393.41

545.11
155.62
177.96
351.69

670.71
174.07
216.82
441.46

663.49
205.74
196.31
454.11

692.49 620,755.65
219.94 341,694.35
206.48 687,484.48
479.35 507,805.94

91.93
32.78

117.63
41.56

124.70
45.00

137.87
47.65

170.71
59.29

187.10
68.80

187.31
66.62

196.73
70.26

327,462.74
409,333.34

Food per capita consumer expenditure by category

Food consumer expenditure (RON per
capita)
0.87
76.40
1,560.88
Bread and cereals (RON per capita)
0.22
19.31
385.19
Meat (RON per capita)
0.25
22.07
464.05
Fish and seafood (RON per capita)
0.02
1.50
39.02
Milk, cheese and eggs (RON per
capita)
0.11
10.15
219.70
Oils and fats (RON per capita)
0.06
5.81
129.61
Fruit (RON per capita)
0.03
2.86
68.14
Vegetables (RON per capita)
0.09
8.23
149.36
Sugar and confectionery (RON per
capita)
0.06
4.95
80.78
Other foods (RON per capita)
0.02
1.53
25.04
Catering consumer expenditure
Catering consumer expenditure (RON
million)
2
Catering consumer expenditure (RON
per capita)
0.09

161

2,279

2,778

3,054

5,631

7,038

8,021

9,949

8,157

8,280

395,883.93

7.20

104.38

127.57

140.66

260.01

325.70

372.11

462.82

380.54

387.48

430,008.55

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

523

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.903

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (RON million)
3
239
4,211
Beer (RON million)
1
91
2,138
Spirits (RON million)
1
88
1,110
Wine (RON million)
1
61
963

4,607
2,373
1,092
1,142

5,038
2,422
1,336
1,280

6,466
3,374
1,658
1,433

6,228
3,366
1,386
1,476

6,401
3,436
1,507
1,459

7,936
4,030
2,031
1,876

8,065
3,987
2,190
1,888

8,319
4,067
2,296
1,956

278,400.48
371,200.50
192,085.35
245,460.58

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (RON per capita)
0.13
10.74
192.87
211.60
Beer (RON per capita)
0.05
4.07
97.93
109.00
Spirits (RON per capita)
0.05
3.96
50.83
50.16
Wine (RON per capita)
0.03
2.71
44.11
52.44

232.06
111.56
61.54
58.96

298.53
155.79
76.57
66.17

288.21
155.76
64.12
68.32

296.97
159.39
69.92
67.67

369.17
187.47
94.48
87.27

376.25
186.00
102.17
88.08

389.31
190.31
107.46
91.54

302,400.75
403,197.98
208,647.26
266,622.20

1,784
950

2,689
1,330

3,919
1,873

5,667
2,622

6,923
3,075

7,950
3,326

7,037
3,060

7,387
3,201

824,217.23
642,784.59

834

1,358

2,046

3,046

3,847

4,623

3,977

4,187

123.84

180.94

262.26

321.16

369.83

328.29

345.69

895,254.23

61.27

86.48

121.32

142.68

154.72

142.76

149.78

698,186.31

62.57

94.46

140.94

178.48

215.06

185.54

195.91

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RON million)
1
84
1,680
Coffee, tea and cocoa (RON million)
0
52
956
Mineral waters, soft drinks, fruit
and vegetable juices (RON million)
0
32
723

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RON per capita)
0.04
3.76
76.94
81.94
Coffee, tea and cocoa (RON per
capita)
0.02
2.31
43.80
43.63
Mineral waters, soft drinks, fruit
and vegetable juices (RON per capita)
0.01
1.45
33.14
38.31
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.904

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (RON
million)
0
Tobacco consumer expenditure (RON
per capita)
0.02

41

983

1,366

1,826

2,182

2,817

3,432

3,861

3,272

3,561

893,859.61

1.85

45.03

62.75

84.12

100.77

130.33

159.22

179.61

152.65

166.62

970,898.16

25.7
38.0
14.2

29.5
40.8
19.0

29.9
40.9
19.6

29.9
38.2
22.1

30.1
36.1
24.6

29.9
33.0
27.1

29.3
32.5
26.3

28.4
31.5
25.4

27.5
30.3
24.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.905

1990
Personal care consumer expenditure
Personal care consumer expenditure
(RON million)
0
Personal care consumer expenditure
(RON per capita)
0.01

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

22

780

1,018

1,720

1,736

2,392

3,052

3,424

2,916

2,878

0.98

35.74

46.77

79.24

80.17

110.70

141.60

159.28

136.04

134.68

1,795
177
257
251
63
473

2,105
226
372
286
77
516

2,481
281
510
341
93
558

2,863
346
608
398
113
621

3,192
399
682
450
136
678

3,537
452
762
500
152
743

3,737
476
799
531
162
791

96.96
10.41
17.13
13.18
3.56
23.74

114.54
12.98
23.54
15.76
4.28
25.75

132.49
16.01
28.12
18.40
5.21
28.76

148.09
18.51
31.65
20.86
6.29
31.46

164.52
21.03
35.45
23.24
7.07
34.57

174.35
22.21
37.26
24.77
7.54
36.88

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (RON million)
1,558
Colour cosmetics (RON million)
137
Fragrances (RON million)
187
Hair care (RON million)
230
Mens grooming (RON million)
52
Skin care (RON million)
430

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (RON per capita)
71.36
82.43
Colour cosmetics (RON per capita)
6.28
8.11
Fragrances (RON per capita)
8.58
11.79
Hair care (RON per capita)
10.55
11.51
Mens grooming (RON per capita)
2.40
2.91
Skin care (RON per capita)
19.71
21.74

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

524

Euromonitor International 2011

Section 3 Country snapshots Romania

Fashion

Table: 3.906

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (RON million)
2
186
3,017
Clothing materials (RON million)
0
6
57
Garments (RON million)
2
166
2,819
Other clothing (RON million)
0
8
78
Clothing, cleaning, repair and hire
(RON million)
0
6
63
Footwear (RON million)
0
35
732

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,690
57
3,488
64

4,263
39
4,047
79

4,910
42
4,646
89

6,673
39
6,348
139

7,200
23
6,907
171

8,563
19
8,255
142

7,737
13
7,440
141

7,944
10
7,642
145

319,022.61
10,255.74
348,747.36
145,915.99

81
998

98
1,375

132
1,984

146
2,384

99
2,920

148
3,725

143
3,173

147
3,176

147,987.14
797,292.29

196.35
1.78
186.42
3.65

226.69
1.95
214.53
4.11

308.80
1.81
293.77
6.44

334.03
1.06
320.41
7.94

398.34
0.88
384.01
6.61

360.95
0.61
347.09
6.58

371.74
0.48
357.61
6.80

346,523.57
11,148.17
378,809.90
158,499.18

4.50
63.34

6.11
91.59

6.78
110.30

4.62
135.45

6.88
173.28

6.67
148.03

6.90 160,748.81
148.62 866,008.99

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (RON per capita)
0.11
8.33
138.16
169.46
Clothing materials (RON per capita)
0.00
0.28
2.62
2.60
Garments (RON per capita)
0.09
7.43
129.11
160.19
Other clothing (RON per capita)
0.00
0.37
3.57
2.96
Clothing, cleaning, repair and hire
(RON per capita)
0.00
0.26
2.87
3.71
Footwear (RON per capita)
0.02
1.55
33.54
45.84
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.907

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

84.52

57.00

119.00

147.17

172.28

234.35

255.59

368.96

441.00

492.66

551.93

553.00

48.0

70.3

66.7

72.0

71.5

75.3

77.2

80.3

81.0

83.6

85.8

78.90

52.0

29.7

33.3

28.0

28.5

24.7

22.8

19.7

19.0

16.4

14.3

-72.58

Healthy life expectancy at birth

Total population (years)
70
Males (years)
67
Females (years)
73

69
65
73

71
67
75

71
68
75

72
68
75

72
68
76

72
69
76

73
69
76

73
69
76

73
69
76

73
70
77

4.86
4.62
4.91

8.4

8.7

8.7

8.8

8.8

8.9

8.9

9.0

9.0

9.1

11.81

28.2

35.4

36.5

37.6

38.6

39.5

40.3

41.0

41.6

42.2

65.81

269
91

322
110

383
133

433
151

506
178

570
201

629
221

685
238

739
255

57
57
29

70
66
37

88
76
44

104
84
49

129
97
57

154
105
63

178
113
67

204
122
69

231
130
71

89

119

147

174

207

238

274

306

340

14.79
5.05

17.64
6.14

19.98
6.98

23.42
8.22

26.43
9.32

29.26
10.30

31.97
11.10

34.58
11.91

3.21
3.03
1.71

4.04
3.49
2.04

4.82
3.88
2.28

5.95
4.48
2.66

7.13
4.87
2.90

8.30
5.26
3.10

9.54
5.68
3.23

10.80
6.09
3.30

5.45

6.79

8.04

9.57

11.05

12.76

14.29

15.92

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
8.1
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
25.4

Consumer health (selected) retail sales by category

Consumer health retail sales (RON
million)
Analgesics (RON million)
Cough, Cold and Allergy (Hay Fever)
Remedies (RON million)
Digestive Remedies (RON million)
Medicated Skin Care (RON million)
Vitamins and Dietary Supplements
(RON million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (RON
per capita)
12.31
Analgesics (RON per capita)
4.15
Cough, Cold and Allergy (Hay Fever)
Remedies (RON per capita)
2.61
Digestive Remedies (RON per capita)
2.59
Medicated Skin Care (RON per capita)
1.31
Vitamins and Dietary Supplements
(RON per capita)
4.09
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.908

1990
Satellite TV and Cable TV households
Cable TV households (000)
16
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)

33

Package holidays consumer expenditure

Package holidays consumer
expenditure (RON million)
0
Package holidays consumer
expenditure (RON per capita)
0.02

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,283
67

3,300
204

2,745
213

3,129
269

3,667
388

3,825
619

3,909
1,737

4,004
2,215

4,078
2,442

4,131
2,569

17

% change
1990-2010
26,393.91

32

200

240

536

617

458

969

1,183

1,875

1,424

357,432.06

1.44

9.17

11.02

24.67

28.50

21.18

44.96

55.03

87.47

66.64

388,243.02

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (RON million)
2
145
2,183
Hotels and other accommodation
consumer expenditure (RON per capita) 0.07
6.52
99.99

2,297

3,604

4,718

5,190

5,894

7,090

6,562

6,866

405,479.67

105.48

165.98

217.83

240.16

273.45

329.82

306.13

321.27

440,431.22

Source: Euromonitor International from Council of Europe

www.euromonitor.com

525

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.909

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

0.6

1.1

2.1

5.0

8.0

13.0

24.0

32.9

CD player and DVD player/recorder households

CD player households (% of
households)
0.1
0.9
DVD player/recorder households (% of
households)
0.0

2.8

3.1

3.2

3.1

3.1

3.1

3.0

3.0

2.9

0.5

1.3

2.8

5.3

8.8

13.3

18.0

22.9

27.0

Video game console households

Video game console households (% of
households)

1.2

2.5

2.6

2.7

2.8

2.9

3.0

3.1

3.2

3.3

0.2

10.0

17.6

27.8

36.0

76.7

82.4

86.6

90.2

92.7

17

1,443

1,943

3,260

4,652

5,312

6,070

6,925

7,787

8,359

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

5,595.35

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.910

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

8.8

11.5

18.4

20.1

23.0

21.7

23.4

23.1

27.1

28.6

29.8

238.65

210

4,302

4,817

5,999

8,088

9,842

12,058

13,441

11,676

12,270

492,792.00

56

1,425

1,589

1,751

2,300

2,628

3,018

3,652

3,185

3,305

553,069.33

134

2,577

2,919

3,792

5,238

6,499

8,342

9,077

7,994

8,415

528,107.67

61

105

187

159

383

257

327

192

234

18

239

205

270

391

333

440

385

305

316

158,342.88

197.03

221.26

276.33

373.43

455.45

559.37

625.26

544.71

574.17

535,267.84

65.28

72.97

80.65

106.21

121.61

140.03

169.89

148.59

154.65

600,739.68

118.04

134.05

174.63

241.85

300.75

387.02

422.25

372.94

393.80

573,626.90

2.79

4.84

8.60

7.32

17.70

11.91

15.21

8.96

10.95

10.92

9.40

12.45

18.05

15.39

20.42

17.91

14.23

14.77

Transport services consumer expenditure

Transport services consumer
expenditure (RON million)
2
Rail travel consumer expenditure
(RON million)
1
Buses, coaches and taxis consumer
expenditure (RON million)
2
Air travel consumer expenditure (RON
million)
0
Other travel consumer expenditure
(RON million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (RON per capita)
0.11
9.44
Rail travel consumer expenditure
(RON per capita)
0.03
2.50
Buses, coaches and taxis consumer
expenditure (RON per capita)
0.07
6.03
Air travel consumer expenditure (RON
per capita)
0.00
0.11
Other travel consumer expenditure
(RON per capita)
0.01
0.79

171,996.98

Source: Euromonitor International from national statistics

Money

Table: 3.911

1990
Annual savings and savings ratio
Annual savings (RON million)
0
Savings ratio (% of disposable
income)
0.6

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

135

-696

-11,897

-11,315

-20,285

-32,647

-31,793

-8,795

-4,578

-1,972 -590,911.48

2.7

-0.7

-10.2

-7.2

-11.5

-16.3

-13.2

-2.8

-1.5

-0.6

2,855

4,655

7,123

12,620

21,512

37,179

51,506

53,885

54,244

1,385

2,179

3,334

5,246

8,026

14,247

20,991

24,328

25,237

1,470

2,476

3,789

7,374

13,486

22,932

30,515

29,557

29,007

3,260

4,383

5,486

6,614

7,884

9,833

10,802

10,642

10,786

137

220

308

722

1,287

1,848

2,719

2,249

2,179

Consumer lending by category

Consumer lending (total) (RON
million)
Mortgages/housing share of total
consumer lending (RON million)
Consumer credit share of total
consumer lending (RON million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

-207.99

Source: National statistical offices/Euromonitor International

526

Euromonitor International 2011

Section 3 Country snapshots Russia

Russia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.912

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,889
14,240
8,655
14,383
9,589
17,953
32,451
35,684
27,621

4,446
13,342
9,754
15,338
10,500
18,239
30,693
37,683
29,876

3,798
8,161
7,787
17,623
11,922
20,644
26,650
40,488
29,860

3,922
7,982
7,022
17,423
12,299
21,086
26,287
40,825
29,643

4,114
7,806
6,396
16,876
12,432
21,361
26,105
41,516
29,259

4,318
7,694
5,950
16,151
12,693
21,733
26,098
42,394
29,161

4,386
7,743
5,607
15,333
12,766
22,066
26,230
43,095
29,109

4,393
7,932
5,440
14,204
12,558
22,244
26,447
43,618
29,351

4,505
8,122
5,300
13,104
12,234
22,150
26,907
43,592
29,760

4,773
8,341
5,176
12,132
11,848
21,961
27,361
43,393
30,033

5,056
8,557
5,136
11,260
11,129
21,352
27,954
43,193
30,556

% change
1990-2010
-26.61
-39.91
-40.66
-21.71
16.05
18.93
-13.86
21.04
10.63

Source: National statistical offices/Euromonitor International

People

Table: 3.913

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
147,665
0-14 yrs (000)
34,031
15-64 yrs (000)
99,056
65+ yrs (000)
14,578

148,460
32,050
99,008
17,402

145,649
24,702
102,551
18,397

144,964
23,554
102,532
18,878

144,168
22,613
102,264
19,291

143,474
21,871
101,916
19,687

142,754
21,244
101,637
19,873

142,221
20,881
101,386
19,954

142,009
20,824
101,596
19,589

141,904
21,143
101,928
18,832

141,786
21,487
102,144
18,155

-3.98
-36.86
3.12
24.53

Male population by age at January 1st

Male population by age at January
1st (000)
69,115
69,659
0-14 yrs (000)
17,303
16,351
15-64 yrs (000)
47,964
48,115
65+ yrs (000)
3,849
5,194

67,922
12,628
49,444
5,850

67,491
12,042
49,395
6,054

67,024
11,569
49,250
6,206

66,603
11,193
49,067
6,343

66,164
10,875
48,891
6,397

65,849
10,691
48,748
6,410

65,717
10,666
48,801
6,250

65,642
10,839
48,857
5,945

65,544
11,020
48,837
5,687

-5.17
-36.31
1.82
47.77

Female population by age at January 1st

Female population by age at January
1st (000)
78,550
78,801
0-14 yrs (000)
16,728
15,699
15-64 yrs (000)
51,092
50,893
65+ yrs (000)
10,729
12,208

77,727
12,073
53,107
12,547

77,473
11,512
53,137
12,824

77,144
11,045
53,014
13,086

76,871
10,679
52,849
13,344

76,590
10,369
52,746
13,475

76,372
10,190
52,638
13,544

76,292
10,158
52,795
13,339

76,262
10,304
53,071
12,887

76,241
10,467
53,307
12,468

-2.94
-37.43
4.33
16.20

Ethnic groups
Russian (000)
Tatar (000)
Ukrainian (000)
Bashkir (000)
Chechenian (000)
Chuvash (000)
Armenian (000)
Avarian (000)
Mordovian (000)
Kazakh (000)
Udmurtian (000)
Byelorussian (000)
German (000)
Other languages (000)

120,211
5,559
4,351
1,363
939
1,775
565
561
1,064
643
714
1,200
837
7,884

119,915
5,636
3,975
1,478
1,130
1,744
776
660
989
662
694
1,091
765
8,943

116,275
5,573
2,952
1,679
1,365
1,643
1,135
817
846
655
639
811
599
10,660

115,540
5,552
2,801
1,704
1,393
1,626
1,182
837
825
653
631
770
574
10,877

114,731
5,526
2,656
1,726
1,418
1,608
1,225
855
805
649
622
731
551
11,068

114,018
5,504
2,524
1,746
1,441
1,592
1,264
871
786
647
614
695
529
11,244

113,295
5,481
2,401
1,764
1,461
1,576
1,300
886
768
644
606
661
509
11,402

112,733
5,464
2,288
1,782
1,481
1,563
1,334
900
753
642
599
631
491
11,560

112,435
5,459
2,189
1,802
1,503
1,554
1,369
916
740
641
594
604
475
11,728

112,231
5,459
2,098
1,822
1,524
1,547
1,402
930
728
641
590
579
461
11,893

112,024
5,457
2,013
1,841
1,544
1,539
1,432
944
717
640
586
556
447
12,044

-6.81
-1.82
-53.74
35.08
64.39
-13.25
153.39
68.31
-32.59
-0.41
-17.93
-53.66
-46.58
52.76

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

72,548
8,277
12,477
54,364

71,744
9,655
13,145
53,916

68,701
11,319
13,735
51,895

68,124
11,516
13,788
51,536

67,543
11,695
13,826
51,104

67,019
11,871
13,864
50,720

66,470
12,045
13,901
50,337

66,009
12,224
13,958
50,030

65,722
12,424
14,032
49,831

65,463
12,628
14,119
49,693

65,220
12,825
14,201
49,539

-10.10
54.96
13.82
-8.87

7
6

8
6

7
4

7
4

8
4

8
4

8
4

8
4

8
4

-8.59
-1.31

26

26

26

26

26

26

27

27

27

9.97

23

24

24

24

24

24

24

25

25

12.80

106,321
38,642

105,818
38,350

104,719
38,755

104,105
38,649

103,778
38,443

103,773
38,236

103,690
38,214

103,615
38,170

-4.71
-1.95

-3.91

10,432,019
4,639,360
1,420,984
1,295,854
1,304,881
1,106,602
1,154,277
1,154,468
1,102,913
1,067,200

10,457,430
4,617,767
1,415,057
1,300,508
1,298,519
1,107,580
1,150,479
1,150,870
1,100,850
1,064,385

10,412,214
4,574,330
1,401,313
1,298,939
1,285,535
1,103,051
1,140,635
1,140,425
1,092,893
1,054,964

10,406,287
4,555,815
1,394,422
1,303,559
1,278,699
1,104,490
1,136,106
1,134,753
1,089,998
1,050,012

10,423,504
4,553,330
1,392,001
1,311,604
1,275,125
1,110,024
1,134,360
1,131,579
1,089,850
1,047,757

10,470,318
4,568,047
1,394,710
1,322,954
1,274,708
1,120,238
1,135,422
1,131,100
1,092,495
1,048,714

10,508,971
4,581,854
1,397,191
1,332,264
1,272,527
1,130,717
1,134,716
1,129,120
1,093,699
1,048,991

10,547,084
4,592,553
1,398,820
1,342,052
1,271,263
1,139,614
1,134,889
1,127,949
1,095,458
1,049,234

15.93
-8.75
-3.15
-2.07
-11.57
3.53
-9.37
-2.52
-4.45
2.08

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
7
Divorce rates (per 000 population)
4
4
First marriage: average age of men
(years)
24
24
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
108,736
108,322
106,725
Rural population (000)
38,929
40,138
38,924
Population density (persons per sq
km)
9
9
9
Population of major cities
Moscow (Number)
St Petersburg (Number)
Novosibirsk (Number)
Yekaterinburg (Number)
Nizhniy Novgorod (Number)
Kazan (Number)
Samara (Number)
Omsk (Number)
Chelyabinsk (Number)
Rostov-na-Donu (Number)

9,097,935
5,032,702
1,444,375
1,370,391
1,437,579
1,100,736
1,252,228
1,157,160
1,146,427
1,027,841

9,624,480
4,869,060
1,437,721
1,340,026
1,378,458
1,097,775
1,201,829
1,159,670
1,125,863
1,045,718

10,382,754
4,661,219
1,425,508
1,293,537
1,311,252
1,105,289
1,157,880
1,156,849
1,104,648
1,068,267

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

527

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.914

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
47,045
Over US$5,000 (000)
18,810
Over US$15,000 (000)
1,992
Over US$35,000 (000)
560
Over US$55,000 (000)
320

48,877
11,257
1,069
328
188

50,428
16,352
1,572
312
177

51,253
25,849
3,993
1,188
677

52,057
32,731
6,342
1,786
1,026

52,441
38,734
9,370
1,799
937

52,643
43,777
14,534
2,907
1,317

52,482
46,041
22,654
5,224
2,048

52,316
43,159
15,918
3,101
1,337

52,498
46,154
18,953
4,058
1,733

Households by number of persons

1 person (000)
7,094
2 persons (000)
11,678
3 persons (000)
10,034
4 persons (000)
7,158
5 persons (000)
2,673
6+ persons (000)
3,643

9,496
13,755
11,837
8,445
3,153
2,187

11,743
14,534
12,536
8,944
3,339
1,615

11,962
14,501
12,512
8,926
3,333
1,608

12,169
14,457
12,478
8,902
3,324
1,600

12,360
14,396
12,429
8,868
3,311
1,590

12,541
14,328
12,374
8,828
3,296
1,580

12,713
14,254
12,314
8,785
3,280
1,568

12,861
14,180
12,254
8,743
3,264
1,557

12,971
14,112
12,199
8,703
3,249
1,547

13,026
14,057
12,152
8,670
3,237
1,539

83.61
20.37
21.12
21.12
21.12
-57.74

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

7,094
7,535
16,919
5,086
5,646

9,496
9,681
18,100
5,811
5,784

11,743
12,005
17,543
6,230
5,190

11,962
12,249
17,325
6,243
5,063

12,169
12,475
17,100
6,250
4,936

12,360
12,673
16,864
6,248
4,809

12,541
12,849
16,629
6,241
4,686

12,713
13,003
16,399
6,231
4,569

12,861
13,141
16,180
6,219
4,458

12,971
13,271
15,976
6,208
4,355

13,026
13,398
15,795
6,201
4,262

83.61
77.81
-6.64
21.92
-24.52

12,652

20,009
20,009
28,863

31,384
1,165
30,219
21,458

31,974
1,410
30,564
20,956

32,279
1,614
30,665
20,675

32,414
1,939
30,475
20,533

32,751
2,303
30,448
20,163

33,022
2,551
30,471
19,837

33,224
2,776
30,448
19,557

33,368
3,001
30,367
19,314

163.74

12,652
29,628

30,552
944
29,607
22,159

140.02
-34.81

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)

1995

Households by type of dwelling

Detached house (000)
4,109
Semi-detached and terraced house
(000)
996
Apartment (000)
29,640
Other (000)
7,535

5,897

7,312

7,366

7,392

7,409

7,423

7,432

7,438

7,441

7,441

81.10

1,706
34,902
6,367

2,673
39,532
3,194

2,771
39,833
2,872

2,858
40,099
2,582

2,937
40,273
2,334

3,012
40,403
2,109

3,081
40,490
1,911

3,145
40,539
1,737

3,202
40,556
1,582

3,253
40,542
1,446

226.48
36.78
-80.81

Household running costs

Household running costs (RUB million)
Electricity (RUB million)
Gas (RUB million)

10
1
1

25,404
4,848
3,544

193,134
53,648
32,189

272,321
66,419
46,493

366,148
85,151
59,606

495,531
107,724
75,407

621,612
142,452
90,652

706,744
160,624
112,437

826,518
177,111
137,753

989,396
171,581
160,384

1,196,473
192,084
193,851

41.4
0.0
4.8
1.2
0.1
90.9
29.4
0.0
63.5
88.9

61.7
0.3
9.7
4.6
1.0
92.5
39.9
0.0
77.0
92.5

85.4
2.5
19.9
23.9
10.0
94.7
54.5
0.4
82.7
93.0

88.4
3.0
21.4
28.0
13.8
95.0
56.1
0.5
83.1
93.3

90.7
3.5
22.7
31.5
20.0
95.3
56.9
0.6
83.6
94.0

92.0
3.9
24.0
34.0
26.0
95.6
57.6
0.7
84.0
94.7

93.9
4.4
25.1
36.3
32.5
95.9
58.3
0.9
84.4
95.3

95.1
4.9
26.1
38.2
35.0
96.1
58.8
1.0
84.7
95.8

96.1
5.4
26.9
39.7
40.0
96.3
59.3
1.1
85.0
96.3

96.8
5.8
27.6
40.9
45.2
96.5
59.6
1.2
85.3
96.6

97.3
6.2
28.3
42.4
49.5
96.7
60.0
1.3
85.6
96.9

55,246
20,600
15,875
10,881
4,700
2,600
590

55,900
20,580
16,400
11,005
4,730
2,590
595

56,321
20,570
16,700
11,118
4,750
2,585
598

56,900
20,600
17,100
11,200
4,800
2,600
600

58,400
21,000
17,500
11,800
4,850
2,650
600

60,075
21,530
17,850
12,325
5,050
2,710
610

59,680
21,500
17,700
12,100
5,000
2,720
660

59,985
21,500
17,800
12,270
5,080
2,735
600

60,755
21,700
18,000
12,515
5,180
2,780
580

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

135.00
20,722.66
484.92
3,364.05
34,998.31
6.38
104.37
34.76
8.99

Source: Euromonitor International from national statistics

528

Euromonitor International 2011

Section 3 Country snapshots Russia

Income

Table: 3.915

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (RUB
per capita)
2.88
7,307.94
Gross income (annual, constant) (RUB
per capita)
97,814.43
121,137.70
Disposable income (annual, current)
(RUB per capita)
2.29
6,105.90
Disposable income (annual, constant)
(RUB per capita)
77,865.44
101,212.35

2002

2003

2004

2005

2006

2007

2008

2009

2010

53,199.81

65,305.22

82,373.34

100,916.75

124,829.65

154,460.52

194,324.78

197,215.67

220,966.59

126,461.20

135,912.04

153,768.73

166,346.00

186,638.00

211,104.89

232,416.76

210,961.78

220,966.59

43,109.35

52,821.24

66,692.53

83,414.60

103,764.81

126,870.83

158,002.11

159,704.10

178,406.48

102,475.19

109,930.61

124,496.91

137,496.35

155,143.08

173,397.39

188,974.04

170,835.62

178,406.48

Gross income (annual, current) by age

Aged 15-19 (RUB)
3
Aged 20-24 (RUB)
5
Aged 25-29 (RUB)
8
Aged 30-34 (RUB)
8
Aged 35-39 (RUB)
8
Aged 40-44 (RUB)
6
Aged 45-49 (RUB)
4
Aged 50-54 (RUB)
3
Aged 55-59 (RUB)
2
Aged 60-64 (RUB)
2
Aged 65+ (RUB)
1

3,851
9,271
14,747
17,087
16,279
13,118
9,510
6,163
4,963
4,062
2,945

47,014
62,722
72,976
76,383
76,128
74,399
71,615
67,203
62,691
58,983
54,802

61,219
75,030
85,559
89,168
89,484
87,781
86,059
81,920
78,673
74,782
72,189

79,484
95,152
107,561
113,072
112,561
110,503
108,234
102,924
98,193
92,840
89,377

99,859
117,120
131,976
137,801
138,212
134,893
132,291
125,546
119,037
112,230
107,616

125,129
146,114
162,249
170,212
170,165
167,545
161,710
155,527
145,539
138,828
131,209

155,503
179,954
197,873
207,374
208,284
204,229
197,618
189,055
177,283
169,123
158,761

196,115
226,824
245,554
258,490
259,559
255,566
246,434
237,373
222,499
213,989
199,135

207,650
240,582
257,886
271,495
275,909
269,912
261,123
252,954
239,410
230,337
214,035

233,164
269,843
286,793
303,431
307,489
303,542
292,551
284,774
270,798
260,275
241,254

Gross income (annual, constant) by age

Aged 15-19 (RUB)
82,265
Aged 20-24 (RUB)
171,508
Aged 25-29 (RUB)
250,269
Aged 30-34 (RUB)
276,319
Aged 35-39 (RUB)
253,010
Aged 40-44 (RUB)
201,015
Aged 45-49 (RUB)
131,693
Aged 50-54 (RUB)
95,811
Aged 55-59 (RUB)
76,317
Aged 60-64 (RUB)
65,707
Aged 65+ (RUB)
47,279

60,969
146,776
233,462
270,509
257,713
207,677
150,557
97,562
78,564
64,300
46,623

108,791
145,142
168,869
176,754
176,164
172,162
165,720
155,510
145,070
136,489
126,815

124,616
152,729
174,160
181,507
182,150
178,684
175,177
166,752
160,143
152,224
146,945

145,922
174,688
197,469
207,587
206,648
202,870
198,705
188,956
180,271
170,443
164,086

162,666
190,782
214,982
224,471
225,140
219,734
215,496
204,508
193,906
182,817
175,302

185,817
216,980
240,941
252,766
252,696
248,805
240,141
230,959
216,125
206,161
194,845

211,879
245,195
269,611
282,556
283,796
278,271
269,263
257,595
241,555
230,437
216,319

234,189
270,860
293,227
308,674
309,950
305,183
294,277
283,457
265,696
255,534
237,796

221,939
257,136
275,631
290,177
294,894
288,484
279,091
270,360
255,884
246,186
228,763

233,164
269,843
286,793
303,431
307,489
303,542
292,551
284,774
270,798
260,275
241,254

% change
1990-2010

125.90

129.12

183.43
57.33
14.59
9.81
21.53
51.00
122.15
197.22
254.83
296.12
410.28

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.916

1990
Consumer expenditure by category
Consumer expenditure by category
(RUB million)
286
Food and non-alcoholic beverages
(RUB million)
95
Alcoholic beverages and tobacco (RUB
million)
18
Clothing and footwear (RUB million)
73
Housing (RUB million)
16
Household goods and services (RUB
million)
17
Health goods and medical services
(RUB million)
9
Transport (RUB million)
14
Communications (RUB million)
4
Leisure and recreation (RUB million)
10
Education (RUB million)
3
Hotels and catering (RUB million)
14
Miscellaneous goods and services
(RUB million)
11

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

688,038

5,219,833

6,333,034

8,136,616

10,323,575

12,685,960

15,705,418

19,679,012

20,803,828

23,181,802

337,129

2,176,670

2,387,554

2,929,182

3,427,427

4,008,763

4,460,338

5,726,592

6,178,737

6,722,723

24,797
102,515
43,345

167,035
704,677
454,125

202,657
797,962
664,968

244,098
943,848
878,754

278,737
1,104,623
1,166,564

342,521
1,382,769
1,535,001

376,930
1,633,364
1,821,828

452,617
2,046,617
2,046,617

442,406
2,015,667
2,290,569

513,301
2,125,956
2,723,498

24,769

344,509

462,312

561,426

743,298

926,076

1,146,495

1,475,926

1,581,090

1,740,088

19,781
47,473
7,705
25,691
6,192
21,466

120,056
485,444
93,957
250,552
78,297
130,496

139,327
582,639
151,993
379,982
82,330
196,324

195,278
829,935
235,962
512,606
138,322
284,782

258,089
1,259,477
381,973
732,973
185,825
299,384

380,579
1,585,745
507,438
811,901
253,719
329,835

486,868
2,607,100
596,806
1,005,146
282,697
471,162

570,691
3,050,247
728,124
1,515,284
314,864
590,371

529,701
3,346,390
716,841
1,503,426
374,248
632,369

605,940
3,736,029
898,834
1,687,015
439,469
688,491

27,177

214,013

284,986

382,421

485,208

621,612

816,682

1,161,062

1,200,496

1,300,458

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.917

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

12,060
230

64,707
34,342
30,365
7,586
566

66,237
34,019
32,218
2,273
4,301

66,561
33,883
32,678
2,236
4,209

67,262
34,333
32,929
2,286
4,042

68,180
34,552
33,628
2,226
3,981

68,842
34,683
34,159
2,212
3,884

70,571
35,664
34,907
2,204
3,785

70,942
36,128
34,814
2,179
3,708

70,206
35,787
34,420
2,165
3,625

71,385
36,512
34,873
2,151
3,546

-82.16
1,445.18

6,766
3,689
3,077

5,682
2,918
2,764

5,831
3,067
2,764

5,687
2,824
2,863

5,252
2,721
2,531

5,304
2,812
2,492

4,588
2,439
2,149

4,815
2,553
2,262

6,414
3,407
3,007

5,796
3,088
2,708

9.5

7.9

8.1

7.8

7.2

7.2

6.1

6.4

8.4

7.5

9.7

7.9

8.3

7.6

7.3

7.5

6.4

6.6

8.7

7.8

9.2

7.9

7.8

8.0

7.0

6.8

5.8

6.1

8.0

7.2

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

529

World Consumer Lifestyles Databook 2011

Learning

Table: 3.918

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

5,185

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,037
7,849

4,246
5,555

4,267
5,417
14,522

4,385
5,363
13,559

4,423
5,309
12,433

4,530
5,165
11,548

4,713
5,044
10,798

4,906
4,978
10,087

5,114
4,908
9,413

5,234
4,849
8,870

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

4,458
1,962
2,497

7,674
3,359
4,315

8,100
3,498
4,602

8,606
3,699
4,907

9,003
3,866
5,137

9,167
3,948
5,220

9,370
4,045
5,326

9,446
4,079
5,368

9,470
4,095
5,375

9,490
4,105
5,385

0.5

0.9

0.9

0.9

1.0

0.8

0.6

0.6

0.6

0.5

1,353,768

1,536,399

1,706,156
129,355
88,523

1,813,340
200,894
73,284

1,870,973
193,225
67,734

1,991,482
190,558
69,012

2,042,038
184,538
69,814

2,037,577
179,975
68,393

2,010,378
174,567
66,950

766,348
100,399

845,055
60,856

847,023
101,303

919,373
115,320

950,409
115,645

948,212
120,093

938,097
119,454

335,655
73,605
101,588
46,206

360,535
76,438
108,070
35,348

417,343
70,247
108,088
31,032

428,803
75,851
120,945
34,707

431,519
75,171
125,203
40,260

433,122
73,918
125,279
40,217

425,231
72,676
124,353
40,314

64,477

52,860

34,978

36,913

49,479

48,368

48,736

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

83.03

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.919

1990
Food consumer expenditure by category
Food consumer expenditure (RUB
million)
92
Bread and cereals (RUB million)
9
Meat (RUB million)
26
Fish and seafood (RUB million)
4
Milk, cheese and eggs (RUB million)
12
Oils and fats (RUB million)
3
Fruit (RUB million)
11
Vegetables (RUB million)
11
Sugar and confectionery (RUB million)
12
Other foods (RUB million)
3

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

327,112
56,417
90,818
15,136
49,159
19,847
20,940
25,994
43,157
5,643

2,072,274
370,608
647,259
125,276
276,651
120,056
125,276
161,815
198,354
46,978

2,267,226
405,314
690,300
132,993
303,985
120,328
151,993
189,991
215,323
56,998

2,782,723
528,880
854,344
170,868
390,558
138,322
187,142
211,552
235,962
65,092

3,251,927
578,121
1,042,681
206,471
454,237
144,530
227,119
258,089
258,089
82,589

3,793,102
646,984
1,230,538
241,033
520,125
152,232
266,405
304,463
304,463
126,860

4,209,052
706,744
1,350,666
282,697
612,511
172,759
314,108
361,225
314,108
94,233

5,411,728
944,593
1,692,395
354,222
806,840
236,148
413,260
472,296
373,902
118,074

5,855,417
1,032,179
1,813,648
376,626
864,718
276,748
407,063
465,950
505,738
112,747

6,392,472
1,097,722
2,002,169
412,528
965,021
313,935
444,244
469,326
569,757
117,770

15,639.96
2,795.97
4,761.89
917.42

19,301.92
3,668.49
5,926.02
1,185.20

22,665.58
4,029.44
7,267.37
1,439.08

26,570.98
4,532.17
8,620.01
1,688.46

29,595.16
4,969.34
9,496.95
1,987.73

38,108.39
6,651.65
11,917.53
2,494.37

41,263.24
7,273.79
12,780.81
2,654.09

45,085.44
7,742.11
14,121.09
2,909.52

2,096.98
830.05
1,048.49
1,310.61

2,709.04
959.45
1,298.08
1,467.40

3,165.98
1,007.36
1,582.99
1,798.85

3,643.52
1,066.39
1,866.19
2,132.79

4,306.76
1,214.72
2,208.59
2,539.88

5,681.62
1,662.91
2,910.10
3,325.82

6,093.68
1,950.25
2,868.58
3,283.56

6,806.19
2,214.15
3,133.21
3,310.10

1,485.36
393.19

1,636.71
451.50

1,798.85
575.63

2,132.79
888.66

2,208.59
662.58

2,632.95
831.46

3,563.94
794.53

4,018.44
830.62

Food per capita consumer expenditure by category

Food consumer expenditure (RUB per
capita)
0.62
2,203.37
14,227.83
Bread and cereals (RUB per capita)
0.06
380.01
2,544.52
Meat (RUB per capita)
0.18
611.73
4,443.95
Fish and seafood (RUB per capita)
0.03
101.95
860.12
Milk, cheese and eggs (RUB per
capita)
0.08
331.13
1,899.43
Oils and fats (RUB per capita)
0.02
133.69
824.28
Fruit (RUB per capita)
0.07
141.05
860.12
Vegetables (RUB per capita)
0.07
175.09
1,110.99
Sugar and confectionery (RUB per
capita)
0.08
290.70
1,361.86
Other foods (RUB per capita)
0.02
38.01
322.54
Catering consumer expenditure
Catering consumer expenditure (RUB
million)
14
Catering consumer expenditure (RUB
per capita)
0.09

20,641

125,276

189,991

280,714

293,189

317,149

439,752

551,013

606,819

660,572

139.03

860.12

1,310.61

1,947.13

2,043.50

2,221.65

3,092.03

3,880.13

4,276.27

4,658.95

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

530

Euromonitor International 2011

Section 3 Country snapshots Russia

Drinking

Table: 3.920

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (RUB million)
16
17,917
114,836
Beer (RUB million)
1
2,183
35,225
Spirits (RUB million)
12
12,276
57,752
Wine (RUB million)
3
3,399
19,693

139,327
45,082
66,534
24,527

170,868
58,510
77,152
30,949

196,148
70,680
83,955
36,320

241,033
89,272
101,424
42,317

266,992
108,313
104,855
47,675

314,864
129,804
119,371
57,376

310,625
135,540
115,560
59,525

361,487
163,626
127,758
70,103

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (RUB per capita)
0.11
120.69
788.44
961.11
Beer (RUB per capita)
0.01
14.70
241.85
310.99
Spirits (RUB per capita)
0.08
82.69
396.51
458.97
Wine (RUB per capita)
0.02
22.90
135.21
169.20

1,185.20
405.85
535.16
214.67

1,367.13
492.63
585.15
253.14

1,688.46
625.36
710.48
296.44

1,877.30
761.58
737.27
335.22

2,217.21
914.06
840.59
404.03

2,188.98
955.16
814.35
419.47

2,549.53
1,154.04
901.06
494.43

120,328
50,732

146,460
59,310

175,500
70,424

215,662
84,670

251,287
95,192

314,864
119,881

323,319
115,559

330,250
114,727

69,595

87,149

105,076

130,991

156,095

194,982

207,761

215,523

1,223.22

1,510.73

1,766.88

2,217.21

2,278.44

2,329.22

490.85

593.12

669.33

844.18

814.34

809.16

732.37

917.60

1,097.55

1,373.03

1,464.09

1,520.06

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RUB million)
3
10,016
104,397
Coffee, tea and cocoa (RUB million)
1
4,454
46,034
Mineral waters, soft drinks, fruit
and vegetable juices (RUB million)
2
5,563
58,363

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RUB per capita)
0.02
67.47
716.77
830.05
1,015.89
Coffee, tea and cocoa (RUB per
capita)
0.01
30.00
316.06
349.97
411.40
Mineral waters, soft drinks, fruit
and vegetable juices (RUB per capita)
0.01
37.47
400.71
480.09
604.50

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.921

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (RUB
million)
3
Tobacco consumer expenditure (RUB
per capita)
0.02

6,880

52,198

63,330

73,230

82,589

101,487

109,938

137,753

131,780

151,815

46.34

358.38

436.87

507.95

575.63

710.93

773.01

970.03

928.66

1,070.73

41.4
60.9
25.2

41.0
60.8
24.6

41.3
60.3
25.6

41.8
60.0
26.7

41.8
59.7
27.1

44.3
62.0
29.7

46.4
65.0
31.0

43.9
62.0
29.0

43.4
61.5
28.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.922

1990
Personal care consumer expenditure
Personal care consumer expenditure
(RUB million)
7
Personal care consumer expenditure
(RUB per capita)
0.05

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19,177

146,155

189,991

235,962

289,060

355,206

424,046

591,909

599,282

628,441

129.17

1,003.47

1,310.61

1,636.71

2,014.72

2,488.25

2,981.60

4,168.11

4,223.15

4,432.33

166,910
22,479
26,130
28,025
14,900
27,386

191,646
26,181
31,165
32,601
16,650
32,209

221,752
30,132
37,310
38,000
19,338
38,709

254,255
33,624
42,598
45,280
22,650
45,865

288,658
37,712
49,892
49,599
25,812
54,427

324,392
41,891
55,911
54,564
28,599
63,732

341,625
44,635
58,670
57,261
29,217
66,327

1,329.32
181.60
216.17
226.13
115.49
223.41

1,545.59
210.01
260.05
264.85
134.78
269.79

1,781.07
235.54
298.40
317.19
158.66
321.29

2,029.64
265.17
350.81
348.75
181.50
382.69

2,284.31
294.99
393.72
384.23
201.39
448.79

2,407.44
314.54
413.45
403.52
205.89
467.41

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (RUB million)
137,404
Colour cosmetics (RUB million)
18,373
Fragrances (RUB million)
20,122
Hair care (RUB million)
23,355
Mens grooming (RUB million)
12,566
Skin care (RUB million)
21,251

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (RUB per capita)
943.39
1,151.39
Colour cosmetics (RUB per capita)
126.14
155.07
Fragrances (RUB per capita)
138.15
180.25
Hair care (RUB per capita)
160.35
193.32
Mens grooming (RUB per capita)
86.28
102.79
Skin care (RUB per capita)
145.90
188.91

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

531

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.923

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (RUB million)
52
68,477
521,983
Clothing materials (RUB million)
2
2,968
8,150
Garments (RUB million)
45
59,067
472,491
Other clothing (RUB million)
4
4,791
32,391
Clothing, cleaning, repair and hire
(RUB million)
1
1,651
8,951
Footwear (RUB million)
21
34,038
182,694

2003

2004

2005

2006

2007

2008

2009

2010

601,638
8,613
544,968
37,052

709,903
9,871
642,640
43,348

836,210
11,390
756,132
50,831

1,040,249
13,756
939,725
62,912

1,221,058
14,346
1,105,391
72,341

1,534,962
14,979
1,394,093
88,384

1,468,305
19,299
1,325,579
86,406

1,518,546
22,956
1,367,426
89,822

11,005
196,324

14,043
233,945

17,857
268,413

23,856
342,521

28,980
412,305

37,506
511,654

37,021
547,362

38,340
607,410

4,924.13
68.47
4,457.57
300.68

5,828.29
79.38
5,270.16
354.29

7,287.03
96.36
6,582.85
440.70

8,585.64
100.87
7,772.35
508.65

10,808.92
105.48
9,816.95
622.38

10,347.17
136.00
9,341.38
608.91

10,710.14
161.91
9,644.31
633.51

97.41
1,622.72

124.46
1,870.81

167.12
2,399.38

203.77
2,899.05

264.11
3,602.98

260.89
3,857.27

270.41
4,284.00

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (RUB per capita)
0.35
461.25
3,583.83
4,150.27
Clothing materials (RUB per capita)
0.01
19.99
55.96
59.41
Garments (RUB per capita)
0.30
397.86
3,244.03
3,759.35
Other clothing (RUB per capita)
0.03
32.27
222.39
255.60
Clothing, cleaning, repair and hire
(RUB per capita)
0.01
11.12
61.46
75.92
Footwear (RUB per capita)
0.14
229.27
1,254.34
1,354.30

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.924

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
69
Males (years)
64
Females (years)
74
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
16.5
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.2

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

118.19

142.32

166.92

213.09

278.14

368.44

492.62

620.00

705.47

789.72

70.7

59.0

58.8

59.6

62.0

63.2

64.2

65.5

67.1

68.4

29.3

41.0

41.2

40.4

38.0

36.8

35.8

34.5

32.9

31.6

65
58
73

65
59
72

65
59
72

65
59
72

65
59
72

67
60
73

67
61
74

68
62
74

68
62
74

69
63
75

-0.56
-1.88
0.49

18.2

20.9

21.2

20.8

21.1

21.4

21.8

22.0

22.1

22.4

35.49

30.4

29.8

30.0

30.5

32.5

33.6

35.0

35.9

36.7

37.3

23.35

29,219
5,189

33,179
5,843

39,597
6,737

45,829
7,942

55,476
9,592

69,901
12,663

78,640
13,661

85,557
14,277

9,479
6,329
3,932

10,992
7,187
4,430

12,622
8,203
6,867

14,667
9,200
7,985

18,572
10,777
9,574

23,898
13,033
11,842

27,983
14,509
13,360

30,039
16,451
14,896

11,149

13,795

17,341

22,669

28,028

35,085

39,528

42,532

230.14
40.53

275.98
46.96

321.04
55.64

390.07
67.44

492.23
89.17

554.18
96.27

603.43
100.69

76.24
49.85
30.73

87.97
57.17
47.86

102.74
64.45
55.94

130.59
75.77
67.32

168.29
91.78
83.39

197.20
102.24
94.15

211.86
116.03
105.06

95.68

120.86

158.80

197.07

247.06

278.56

299.97

Consumer health (selected) retail sales by category

Consumer health retail sales (RUB
million)
25,048
Analgesics (RUB million)
4,577
Cough, Cold and Allergy (Hay Fever)
Remedies (RUB million)
8,027
Digestive Remedies (RUB million)
5,387
Medicated Skin Care (RUB million)
3,342
Vitamins and Dietary Supplements
(RUB million)
9,014

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (RUB
per capita)
171.98
201.56
Analgesics (RUB per capita)
31.42
35.80
Cough, Cold and Allergy (Hay Fever)
Remedies (RUB per capita)
55.11
65.39
Digestive Remedies (RUB per capita)
36.98
43.66
Medicated Skin Care (RUB per capita)
22.95
27.12
Vitamins and Dietary Supplements
(RUB per capita)
61.89
76.91
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.925

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

10,306
36

17,913
1,646

18,322
2,261

18,629
2,673

18,847
3,010

19,004
3,278

19,112
3,526

19,183
3,717

19,224
3,895

19,240
4,009

13

41

68

67

84

92

107

124

128

Package holidays consumer expenditure

Package holidays consumer
expenditure (RUB million)
1
2,744
Package holidays consumer
expenditure (RUB per capita)
0.01
18.48

41,759

75,997

113,912

165,177

177,603

266,992

491,975

453,702

532,487

286.71

524.25

790.13

1,151.27

1,244.12

1,877.30

3,464.40

3,197.25

3,755.58

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (RUB million)
1
826
5,220
Hotels and other accommodation
consumer expenditure (RUB per capita) 0.01
5.56
35.84

6,333

4,068

6,194

12,686

31,411

39,358

25,549

27,920

43.69

28.22

43.17

88.87

220.86

277.15

180.05

196.92

Satellite TV and Cable TV households

Cable TV households (000)
308
Satellite TV households (000)
0
Cinema attendances
Cinema attendances (million)

10

% change
1990-2010
6,140.73

Source: Euromonitor International from Council of Europe

532

Euromonitor International 2011

Section 3 Country snapshots Russia

Consumer Technology

Table: 3.926

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.2

0.6

2.0

6.0

12.0

18.0

24.0

29.0

CD player and DVD player/recorder households

CD player households (% of
households)
1.1
4.1
DVD player/recorder households (% of
households)
0.0

9.6

10.0

10.5

11.1

11.6

11.3

11.1

11.1

10.9

0.4

1.7

3.8

22.6

34.0

40.5

44.6

47.3

49.6

Video game console households

Video game console households (% of
households)

2.0

3.1

3.2

3.3

3.4

3.6

3.6

3.8

3.9

4.0

2.7

37.6

45.4

55.0

63.0

71.9

80.4

86.6

90.9

93.9

220

6,000

12,000

18,500

21,800

25,689

35,003

37,936

40,853

45,512

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

898.86

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.927

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

17.8

28.0

37.6

34.3

33.0

34.2

35.3

36.5

37.6

38.7

39.7

140,935

177,325

235,962

299,384

393,265

471,162

610,049

628,087

660,452

23,170

29,214

38,917

49,520

65,266

77,795

99,898

103,704

109,353

64,736

80,998

108,165

138,659

182,728

219,740

285,942

289,344

303,570

30,429

37,963

49,977

62,616

81,867

97,440

125,058

130,919

137,234

22,601

29,150

38,903

48,590

63,403

76,187

99,152

104,120

110,296

1,223.24

1,636.71

2,086.68

2,754.85

3,312.89

4,295.85

4,426.14

4,658.10

201.53

269.94

345.15

457.20

547.00

703.46

730.80

771.26

558.75

750.27

966.44

1,280.02

1,545.06

2,013.55

2,039.02

2,141.05

261.88

346.66

436.43

573.48

685.13

880.63

922.59

967.90

201.09

269.85

338.66

444.14

535.69

698.21

733.73

777.91

Transport services consumer expenditure

Transport services consumer
expenditure (RUB million)
8
24,227
Rail travel consumer expenditure
(RUB million)
1
4,206
Buses, coaches and taxis consumer
expenditure (RUB million)
4
10,779
Air travel consumer expenditure (RUB
million)
1
4,833
Other travel consumer expenditure
(RUB million)
1
4,409

Transport services per capita consumer expenditure

Transport services consumer
expenditure (RUB per capita)
0.05
163.19
967.63
Rail travel consumer expenditure
(RUB per capita)
0.01
28.33
159.08
Buses, coaches and taxis consumer
expenditure (RUB per capita)
0.03
72.61
444.46
Air travel consumer expenditure (RUB
per capita)
0.01
32.55
208.92
Other travel consumer expenditure
(RUB per capita)
0.01
29.70
155.17

% change
1990-2010
123.72

Source: Euromonitor International from national statistics

Money

Table: 3.928

1990
Annual savings and savings ratio
Annual savings (RUB million)
34
Savings ratio (% of disposable
income)
9.9

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

186,688

874,953

1,118,818

1,175,835

1,314,570

1,837,135

2,010,645

2,424,490

1,556,433

1,808,503

20.6

13.9

14.6

12.2

11.0

12.4

11.1

10.8

6.9

7.1

141,016

298,012

616,076

1,051,483

1,877,009

2,962,619

3,999,305

3,562,366

4,364,095

3,596

7,078

54,405

125,723

350,175

757,531

1,270,186

1,180,761

1,452,336

137,420

290,934

561,671

925,760

1,526,834

2,205,089

2,729,119

2,381,605

2,911,759

14,837

23,815

33,812

52,133

79,867

94,107

109,332

115,946

123,135

206

1,319

2,480

5,660

8,940

9,300

8,601

9,400

Consumer lending by category

Consumer lending (total) (RUB
million)
Mortgages/housing share of total
consumer lending (RUB million)
Consumer credit share of total
consumer lending (RUB million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

-28.10

Source: National statistical offices/Euromonitor International

www.euromonitor.com

533

World Consumer Lifestyles Databook 2011

Saudi Arabia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.929

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,665
2,828
1,617
2,228
1,453
2,682
3,474
1,808
681

1,660
3,216
1,857
2,581
1,509
2,729
4,020
2,226
787

1,685
3,265
2,088
3,080
2,013
3,675
4,988
3,122
1,068

1,706
3,263
2,103
3,156
2,041
3,751
5,170
3,314
1,104

1,726
3,268
2,116
3,235
2,073
3,816
5,345
3,519
1,141

1,740
3,280
2,126
3,313
2,118
3,879
5,502
3,736
1,181

1,745
3,302
2,134
3,389
2,177
3,948
5,634
3,961
1,226

1,741
3,331
2,143
3,460
2,246
4,026
5,742
4,193
1,276

1,732
3,363
2,153
3,524
2,320
4,114
5,829
4,430
1,331

1,724
3,392
2,167
3,579
2,392
4,211
5,904
4,669
1,392

1,722
3,416
2,184
3,623
2,458
4,316
5,976
4,907
1,460

% change
1990-2010
3.45
20.77
35.10
62.58
69.19
60.90
72.00
171.40
114.43

Source: National statistical offices/Euromonitor International

People

Table: 3.930

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
16,259
0-14 yrs (000)
6,824
15-64 yrs (000)
9,059
65+ yrs (000)
376

18,255
7,555
10,259
440

21,927
8,005
13,319
604

22,496
8,060
13,815
621

23,059
8,113
14,307
639

23,613
8,164
14,791
657

24,153
8,212
15,264
677

24,680
8,255
15,727
698

25,201
8,296
16,182
722

25,721
8,337
16,635
748

26,246
8,382
17,088
777

61.43
22.83
88.63
106.46

Male population by age at January 1st

Male population by age at January
1st (000)
9,029
0-14 yrs (000)
3,441
15-64 yrs (000)
5,408
65+ yrs (000)
179

10,190
3,819
6,156
216

12,130
4,025
7,790
314

12,443
4,053
8,068
323

12,751
4,081
8,339
331

13,046
4,108
8,598
339

13,324
4,134
8,842
348

13,589
4,158
9,073
358

13,844
4,181
9,295
369

14,098
4,204
9,513
381

14,355
4,228
9,733
394

59.00
22.86
79.96
120.39

Female population by age at January 1st

Female population by age at January
1st (000)
7,230
0-14 yrs (000)
3,383
15-64 yrs (000)
3,650
65+ yrs (000)
197

8,064
3,736
4,104
225

9,798
3,980
5,529
289

10,052
4,007
5,747
298

10,308
4,032
5,968
308

10,567
4,056
6,193
318

10,828
4,078
6,422
329

11,091
4,097
6,654
341

11,356
4,115
6,888
353

11,623
4,134
7,122
367

11,891
4,154
7,355
383

64.46
22.80
101.48
93.85

Ethnic groups
Arab (000)
Other (000)

14,960
1,299

16,679
1,575

19,823
2,104

20,312
2,183

20,793
2,266

21,253
2,360

21,710
2,443

22,159
2,522

22,590
2,611

23,025
2,695

23,463
2,783

56.84
114.25

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,331
126
292
10,510

6,207
130
336
11,581

7,829
139
429
13,530

8,068
141
443
13,843

8,310
144
458
14,147

8,547
146
473
14,448

8,770
148
487
14,749

8,998
149
501
15,032

9,226
151
514
15,309

9,446
153
528
15,594

9,670
155
542
15,879

81.39
23.08
85.58
51.09

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
4
3
4
Divorce rates (per 000 population)
1
1
1

4
1

4
1

4
1

4
1

4
1

5
1

5
1

5
1

16.95
48.61

18,116
4,380

18,621
4,438

19,120
4,492

19,611
4,542

20,094
4,586

20,573
4,628

21,054
4,667

21,541
4,705

73.00
23.57

10

11

11

11

11

12

12

12

61.43

3,958,854
2,729,763
1,263,346
888,253
718,328
511,930
426,680
357,006
365,593
282,237

4,087,152
2,801,481
1,294,168
918,889
744,321
521,273
441,351
372,695
378,422
287,841

4,214,136
2,872,412
1,324,720
949,239
770,089
530,632
455,885
388,285
391,134
293,435

4,339,859
2,942,321
1,354,938
979,368
795,720
540,041
470,311
403,900
403,763
299,031

4,464,384
3,011,154
1,384,697
1,009,277
821,204
549,316
484,630
419,516
416,307
304,545

4,588,282
3,079,505
1,414,321
1,039,078
846,623
558,653
498,896
435,148
428,810
310,076

4,713,099
3,148,340
1,444,249
1,069,131
872,275
568,219
513,282
450,963
441,422
315,719

4,839,773
3,218,280
1,474,748
1,099,643
898,327
578,095
527,888
467,042
454,228
321,521

88.20
68.17
62.86
95.85
102.40
46.97
95.45
136.67
98.14
50.91

Urban and rural population, and population density

Urban population (000)
12,452
14,361
17,609
Rural population (000)
3,807
3,894
4,319
Population density (persons per sq
km)
8
8
10
Population of major cities
Riyadh (number)
2,571,563
Jeddah (Number)
1,913,688
Mecca (Number)
905,544
Medina (Number)
561,468
Dammam (Number)
443,836
Taif (Number)
393,337
Tabuk (Number)
270,084
Khamis Mushait (Number)
197,342
Buraydah (Number)
229,252
Hofuf (Number)
213,057

3,028,380
2,191,500
1,028,856
668,071
532,750
436,321
321,192
247,682
273,615
237,760

3,831,190
2,657,571
1,232,177
857,860
692,597
502,274
412,123
341,598
352,876
276,486

Source: Euromonitor International from national statistics/UN

534

Euromonitor International 2011

Section 3 Country snapshots Saudi Arabia

House and Home

Table: 3.931

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
2,691
2,906
Over US$5,000 (000)
2,544
2,846
Over US$15,000 (000)
1,314
2,137
Over US$35,000 (000)
232
669
Over US$55,000 (000)
86
255

3,705
3,523
2,130
499
190

3,856
3,680
2,215
509
189

3,996
3,827
2,341
553
211

4,143
3,972
2,547
649
244

4,291
4,134
2,823
807
308

4,436
4,309
3,192
1,066
406

4,582
4,482
3,553
1,400
566

4,727
4,629
3,718
1,522
624

4,873
4,789
3,988
1,820
788

81.06
88.23
203.50
685.37
811.50

Households by number of persons

1 person (000)
111
2 persons (000)
211
3 persons (000)
234
4 persons (000)
364
5 persons (000)
432
6+ persons (000)
1,343

126
237
265
388
461
1,430

173
319
361
488
583
1,786

181
335
379
507
605
1,853

189
349
396
524
626
1,915

198
364
413
542
648
1,982

206
379
431
560
670
2,048

215
394
449
577
691
2,113

223
409
466
595
713
2,178

232
424
484
613
734
2,244

240
440
502
630
755
2,309

116.08
108.71
114.32
73.25
74.91
71.95

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

111
246
1,612
136
589

126
288
1,690
160
644

173
406
2,070
226
836

181
428
2,141
238
872

189
449
2,205
250
905

198
471
2,274
263
941

206
494
2,342
276
977

215
516
2,408
288
1,012

223
539
2,474
301
1,047

232
561
2,540
314
1,083

240
584
2,606
327
1,118

116.08
137.11
61.70
139.97
89.99

797

892

1,198

1,255

1,309

1,735
280

2,185
327

2,269
336

2,347
343

1,425
32
1,393
2,511
359

1,483
61
1,422
2,590
366

1,543
92
1,451
2,669
373

1,602
123
1,479
2,748
380

1,661
154
1,507
2,828
387

108.56

1,622
275

1,367
8
1,359
2,429
351

1,437

1,866

1,946

2,019

2,098

2,176

2,253

2,330

2,407

2,484

88.85

257
910
303

341
1,232
271

356
1,291
267

370
1,346
263

386
1,405
259

401
1,463
255

416
1,519
251

431
1,577
247

446
1,634
243

461
1,691
239

98.94
109.46
-29.59

6,507
3,253
1,591
371
1,291

10,405
5,609
2,785
635
1,376

10,801
6,025
3,043
680
1,054

11,114
6,196
3,149
696
1,074

11,785
6,569
3,347
736
1,133

12,845
7,135
3,658
812
1,240

14,539
7,934
4,277
921
1,408

17,286
9,409
5,109
1,096
1,672

20,221
10,976
6,008
1,283
1,954

22,015
11,913
6,579
1,398
2,125

24,782
13,364
7,454
1,575
2,389

280.88
310.79
368.47
324.61
85.00

88.2
0.0
28.0
0.4
0.1
67.4
30.0
11.8
82.0
87.2

92.9
0.4
36.7
3.6
0.8
79.8
44.5
20.9
88.0
91.7

96.4
6.4
54.3
15.8
24.9
95.0
70.0
33.5
93.1
95.6

96.7
8.1
57.6
18.0
30.8
96.0
72.5
34.9
93.6
95.9

97.0
9.7
61.1
20.2
35.0
96.7
74.2
36.2
94.1
96.1

97.2
11.5
64.3
22.3
37.6
97.2
76.4
37.3
94.5
96.2

97.5
13.3
67.0
24.5
40.2
97.6
78.5
38.5
95.0
96.3

97.7
15.1
69.4
26.6
43.2
97.9
80.5
39.5
95.4
96.4

97.9
16.9
71.5
28.6
47.8
98.1
82.3
40.4
95.7
96.5

98.0
18.5
73.4
30.5
51.1
98.3
84.0
41.3
96.1
96.5

98.1
19.7
75.1
32.3
53.7
98.4
85.4
42.0
96.4
96.6

11.21
245,775.00
168.22
7,208.11
58,839.96
45.99
184.74
254.96
17.51
10.74

462
278
81
54
38
11

477
285
85
58
38
11

487
291
89
62
34
11

502
298
93
67
33
11

520
307
98
72
31
12

542
317
103
78
32
13

568
330
108
83
33
14

598
345
114
90
34
15

629
360
121
96
35
17

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Households by type of dwelling

Detached house (000)
1,316
Semi-detached and terraced house
(000)
232
Apartment (000)
807
Other (000)
339
Household running costs
Household running costs (SR million)
Electricity (SR million)
Gas (SR million)
Solid Fuels (SR million)
Liquid Fuels (SR million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households) (a)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)

74.33
40.36

Source: Euromonitor International from national statistics

Notes: (a) Estimates from Israel

www.euromonitor.com

535

World Consumer Lifestyles Databook 2011

Income

Table: 3.932

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (SR
per capita)
11,364.10
16,779.14
Gross income (annual, constant) (SR
per capita)
10,093.66
14,984.29
Disposable income (annual, current)
(SR per capita)
10,992.31
16,002.82
Disposable income (annual, constant)
(SR per capita)
9,763.44
14,291.01

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

13,703.84

14,031.30

14,491.91

15,398.76

16,779.38

19,274.32

21,855.16

22,891.01

25,344.00

123.02

15,066.78

15,734.21

16,603.16

17,940.12

19,563.79

22,044.75

23,230.79

23,636.44

25,344.00

151.09

13,074.14

13,393.47

13,830.52

14,685.10

16,033.18

18,417.16

21,161.38

22,068.26

24,433.09

122.27

14,374.46

15,018.97

15,845.41

17,108.68

18,693.76

21,064.38

22,493.35

22,786.90

24,433.09

150.25

Gross income (annual, current) by age

Aged 15-19 (SR)
13,208
Aged 20-24 (SR)
15,906
Aged 25-29 (SR)
18,653
Aged 30-34 (SR)
21,663
Aged 35-39 (SR)
24,453
Aged 40-44 (SR)
26,165
Aged 45-49 (SR)
26,052
Aged 50-54 (SR)
23,981
Aged 55-59 (SR)
21,095
Aged 60-64 (SR)
19,506
Aged 65+ (SR)
17,791

18,691
22,810
26,965
31,417
35,586
38,222
38,184
35,257
31,150
28,810
26,187

13,439
16,761
20,172
23,771
26,993
28,933
28,803
26,541
23,343
21,549
19,503

13,499
16,874
20,378
24,048
27,318
29,278
29,148
26,851
23,624
21,808
19,707

13,689
17,169
20,856
24,661
27,989
29,908
29,677
27,236
23,922
22,045
19,873

14,350
17,963
21,642
25,503
29,095
31,404
31,551
29,317
26,013
24,044
21,741

15,252
19,179
23,239
27,477
31,347
33,742
33,776
31,280
27,689
25,547
23,070

17,087
21,580
26,240
31,116
35,504
38,150
38,102
35,225
31,124
28,690
25,882

19,415
24,596
29,898
35,506
40,573
43,671
43,705
40,504
35,830
33,053
29,822

20,576
26,245
32,176
38,400
43,732
46,720
46,334
42,565
37,375
34,398
30,921

22,429
28,713
35,251
42,134
48,025
51,347
50,951
46,837
41,147
37,884
34,040

69.81
80.51
88.98
94.50
96.40
96.25
95.57
95.31
95.05
94.22
91.33

Gross income (annual, constant) by age

Aged 15-19 (SR)
18,938
Aged 20-24 (SR)
22,806
Aged 25-29 (SR)
26,744
Aged 30-34 (SR)
31,061
Aged 35-39 (SR)
35,060
Aged 40-44 (SR)
37,515
Aged 45-49 (SR)
37,354
Aged 50-54 (SR)
34,384
Aged 55-59 (SR)
30,246
Aged 60-64 (SR)
27,968
Aged 65+ (SR)
25,509

23,999
29,287
34,622
40,339
45,692
49,077
49,027
45,269
39,996
36,991
33,624

17,686
22,057
26,546
31,283
35,522
38,075
37,905
34,928
30,719
28,359
25,665

17,662
22,077
26,661
31,463
35,741
38,304
38,135
35,130
30,908
28,532
25,784

17,850
22,389
27,196
32,159
36,498
39,000
38,699
35,516
31,195
28,747
25,915

18,583
23,261
28,025
33,026
37,677
40,667
40,857
37,964
33,685
31,136
28,153

19,324
24,300
29,444
34,813
39,717
42,750
42,793
39,631
35,082
32,367
29,229

20,782
26,247
31,916
37,846
43,183
46,401
46,343
42,844
37,856
34,895
31,480

21,493
27,229
33,098
39,307
44,916
48,346
48,383
44,840
39,665
36,591
33,015

21,680
27,653
33,902
40,460
46,078
49,227
48,820
44,849
39,380
36,243
32,580

22,429
28,713
35,251
42,134
48,025
51,347
50,951
46,837
41,147
37,884
34,040

18.44
25.90
31.81
35.65
36.98
36.87
36.40
36.22
36.04
35.46
33.44

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.933

1990
Consumer expenditure by category
Consumer expenditure by category (SR
million)
151,553
Food and non-alcoholic beverages (SR
million)
35,716
Alcoholic beverages and tobacco (SR
million)
1,962
Clothing and footwear (SR million)
15,228
Housing (SR million)
25,888
Household goods and services (SR
million)
10,798
Health goods and medical services
(SR million)
4,313
Transport (SR million)
13,158
Communications (SR million)
4,430
Leisure and recreation (SR million)
11,447
Education (SR million)
4,309
Hotels and catering (SR million)
5,362
Miscellaneous goods and services (SR
million)
18,944

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

243,904

250,134

258,856

274,035

300,296

340,311

403,419

469,983

511,335

575,283

279.59

57,513

59,192

60,792

64,848

71,775

80,932

95,863

111,592

121,412

136,457

282.06

2,987
24,352
41,399

3,162
24,979
43,524

3,303
25,406
44,937

3,570
27,184
47,667

3,885
30,152
52,034

4,321
34,233
59,067

5,115
40,626
70,322

5,922
47,401
82,220

6,440
51,593
89,704

7,235
58,149
101,149

268.79
281.86
290.72

17,268

18,283

19,285

20,040

21,676

24,628

29,319

34,348

37,494

42,314

291.88

6,851
23,386
7,084
18,720
6,817
8,459

7,193
22,895
8,136
18,790
7,362
8,943

7,354
24,255
8,234
19,313
7,800
9,376

7,837
25,227
8,595
20,434
8,361
10,047

8,498
27,464
9,558
22,377
9,327
10,900

9,583
31,314
10,704
25,682
10,788
12,387

11,475
36,757
12,809
30,357
13,043
14,814

13,569
42,229
15,057
35,257
15,530
17,443

14,829
45,732
16,547
38,276
17,211
19,099

16,766
51,160
18,718
42,984
19,745
21,635

288.75
288.82
322.54
275.50
358.24
303.48

29,066

27,675

28,802

30,227

32,651

36,673

42,920

49,415

52,997

58,973

211.30

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.934

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,250
5,427
823

6,472
5,609
863

6,739
5,823
916

7,006
6,042
964

7,242
6,220
1,022

7,506
6,419
1,086

7,737
6,607
1,130

7,904
6,737
1,166

8,098
6,879
1,219

345
238
107

381
254
127

416
267
150

455
284
171

483
307
176

447
281
165

408
240
169

451
265
186

462
277
185

5.2

5.6

5.8

6.1

6.3

5.6

5.0

5.4

5.4

4.2

4.3

4.4

4.5

4.7

4.2

3.5

3.8

3.9

11.5

12.8

14.1

15.1

14.7

13.2

13.0

13.7

13.2

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

536

Euromonitor International 2011

Section 3 Country snapshots Saudi Arabia

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.935

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

62
1,805
810

87
2,169
1,310

93
2,316
2,020

94
2,342
1,995

96
2,386
2,174

97
2,561
2,610

99
2,893
2,718

101
3,174
2,826

102
3,211
2,885

102
3,314
2,935

103
3,368
2,982

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

% change
1990-2010
66.88
86.57
268.37

146
84
62

234
124
110

445
183
261

525
219
306

574
237
337

604
253
351

636
268
368

653
264
389

667
256
411

689
264
425

708
269
439

384.91
220.70
606.67

8.5

2.3

2.4

2.1

2.1

2.2

2.2

2.3

2.4

2.4

2.4

-71.58

81,686
33,857
22,481

82,659
22,851
25,033

94,862
5,237
31,873

101,084
7,271
42,527

109,183
7,926
45,354

119,837
8,638
50,528

126,462
9,299
54,232

12,338
6,492

10,984
12,998

16,859
23,304

15,950
21,069

17,387
22,966

18,950
25,032

19,687
25,868

1,145
232
4,836
43

2,110
373
4,479
23

6,713
593
6,738
25

4,412
385
9,072
248

4,809
420
9,888
270

5,243
458
10,779
31

5,174
451
11,577
32

262

3,808

3,520

150

163

178

142

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.936

1990
Food consumer expenditure by category
Food consumer expenditure (SR
million)
28,596
Bread and cereals (SR million)
3,528
Meat (SR million)
6,822
Fish and seafood (SR million)
1,347
Milk, cheese and eggs (SR million)
722
Oils and fats (SR million)
654
Fruit (SR million)
1,090
Vegetables (SR million)
2,678
Sugar and confectionery (SR million)
1,776
Other foods (SR million)
9,979

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

43,597
5,558
11,149
3,110
1,109
1,017
2,120
4,227
2,735
12,571

43,608
5,527
12,111
3,585
1,153
1,052
1,829
4,233
2,803
11,316

44,753
5,792
12,507
3,667
1,119
1,078
2,134
4,314
2,905
11,237

47,505
6,222
13,197
3,910
1,187
1,167
2,229
4,556
3,095
11,944

52,581
6,891
14,698
4,298
1,316
1,282
2,401
4,996
3,453
13,246

58,937
7,739
16,445
4,833
1,505
1,450
2,609
5,606
3,896
14,855

69,632
9,146
19,455
5,710
1,774
1,719
3,023
6,581
4,623
17,601

80,865
10,605
22,562
6,578
2,052
2,003
3,415
7,564
5,387
20,699

87,825
11,527
24,527
7,137
2,218
2,182
3,657
8,153
5,875
22,546

98,444
12,944
27,509
7,976
2,475
2,455
4,047
9,069
6,616
25,353

244.26
266.92
303.25
492.19
242.76
275.22
271.45
238.62
272.48
154.05

1,989.42
257.48
555.99
163.01
49.75
47.92
94.87
191.78

2,060.12
269.84
572.29
169.55
51.47
50.59
96.67
197.56

2,226.82
291.82
622.46
182.02
55.72
54.31
101.70
211.57

2,440.21
320.43
680.86
200.10
62.29
60.03
108.02
232.13

2,821.36
370.57
788.27
231.37
71.88
69.65
122.48
266.66

3,208.86
420.84
895.31
261.04
81.41
79.48
135.50
300.13

3,414.56
448.17
953.60
277.49
86.25
84.84
142.19
317.00

3,750.84
493.19
1,048.13
303.90
94.30
93.54
154.19
345.52

113.26
127.30
149.80
266.85
112.34
132.44
130.11
109.77

129.12
499.52

134.20
517.95

146.25
560.97

161.30
615.05

187.30
713.18

213.78
821.37

228.43
876.59

252.08
965.98

130.74
57.38

Food per capita consumer expenditure by category

Food consumer expenditure (SR per
capita)
1,758.81
2,388.26
1,988.74
Bread and cereals (SR per capita)
216.98
304.48
252.05
Meat (SR per capita)
419.58
610.77
552.34
Fish and seafood (SR per capita)
82.84
170.39
163.50
Milk, cheese and eggs (SR per capita)
44.41
60.74
52.56
Oils and fats (SR per capita)
40.24
55.73
47.98
Fruit (SR per capita)
67.01
116.12
83.41
Vegetables (SR per capita)
164.71
231.55
193.03
Sugar and confectionery (SR per
capita)
109.25
149.84
127.81
Other foods (SR per capita)
613.78
688.65
516.05
Catering consumer expenditure
Catering consumer expenditure (SR
million)
4,372
Catering consumer expenditure (SR
per capita)
268.89

7,010

7,213

7,639

8,186

8,871

10,073

11,991

14,037

15,318

17,295

295.60

384.03

328.96

339.58

355.02

375.68

417.04

485.85

557.02

595.54

658.96

145.07

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

537

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.937

1990

1995

2002

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (SR million)
7,120
13,916
15,584
Coffee, tea and cocoa (SR million)
339
590
552
Mineral waters, soft drinks, fruit
and vegetable juices (SR million)
6,781
13,326
15,032

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

16,039
578

17,343
632

19,194
709

21,995
824

26,231
972

30,727
1,126

33,588
1,227

38,012
1,383

433.91
308.18

15,461

16,711

18,485

21,171

25,259

29,601

32,360

36,629

440.20

752.13
27.42

812.86
30.01

910.65
34.10

1,062.83
39.37

1,219.31
44.69

1,305.86
47.71

1,448.31
52.71

230.75
152.86

724.71

782.85

876.55

1,023.46

1,174.62

1,258.15

1,395.60

234.64

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (SR per capita)
437.89
762.35
710.69
712.98
Coffee, tea and cocoa (SR per capita)
20.85
32.32
25.17
25.69
Mineral waters, soft drinks, fruit
and vegetable juices (SR per capita)
417.04
730.03
685.52
687.29
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.938

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (SR
million)
1,962
Tobacco consumer expenditure (SR per
capita)
120.67

2,987

3,162

3,303

3,570

3,885

4,321

5,115

5,922

6,440

7,235

268.79

163.63

144.22

146.82

154.80

164.52

178.91

207.25

234.98

250.39

275.67

128.46

24.5
36.6
7.0

25.1
37.2
7.6

25.6
37.7
8.2

26.1
38.3
8.7

26.6
38.9
9.2

27.1
39.4
9.8

27.6
40.0
10.5

28.2
41.0
10.6

28.7
42.0
10.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.939

1990
Personal care consumer expenditure
Personal care consumer expenditure
(SR million)
5,405
Personal care consumer expenditure
(SR per capita)
332.45

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

8,382

7,863

8,114

8,463

9,111

10,217

11,897

13,575

14,473

16,003

196.05

459.19

358.57

360.71

367.03

385.83

423.02

482.05

538.69

562.71

609.72

83.40

5,668
602
1,481
920
233
905

6,076
632
1,654
963
250
965

6,504
669
1,821
1,011
269
1,031

7,018
742
1,984
1,073
299
1,115

7,665
814
2,222
1,145
335
1,222

8,527
910
2,526
1,243
382
1,357

9,341
1,003
2,800
1,349
427
1,461

263.50
27.42
71.72
41.76
10.84
41.83

275.43
28.33
77.11
42.82
11.40
43.65

290.55
30.71
82.15
44.44
12.38
46.14

310.59
32.99
90.02
46.40
13.57
49.53

338.35
36.11
100.22
49.34
15.15
53.83

363.16
38.99
108.88
52.43
16.61
56.81

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (SR million)
5,256
Colour cosmetics (SR million)
575
Fragrances (SR million)
1,292
Hair care (SR million)
881
Mens grooming (SR million)
216
Skin care (SR million)
849

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (SR per capita)
239.70
251.97
Colour cosmetics (SR per capita)
26.22
26.75
Fragrances (SR per capita)
58.93
65.83
Hair care (SR per capita)
40.17
40.89
Mens grooming (SR per capita)
9.86
10.37
Skin care (SR per capita)
38.74
40.22
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.940

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (SR million)
12,459
19,925
20,845
Clothing materials (SR million)
1,291
1,598
1,009
Garments (SR million)
10,345
17,132
18,715
Other clothing (SR million)
490
710
701
Clothing, cleaning, repair and hire
(SR million)
333
484
419
Footwear (SR million)
2,768
4,428
4,134

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

21,318
1,162
18,981
701

22,931
1,247
20,409
748

25,566
1,384
22,782
822

29,173
1,580
25,981
946

34,753
1,844
30,998
1,122

40,709
2,129
36,340
1,315

44,511
2,296
39,766
1,439

50,390
2,569
45,045
1,631

304.45
99.02
335.43
232.70

473
4,088

528
4,253

578
4,586

666
5,060

789
5,874

924
6,692

1,010
7,082

1,145
7,758

243.86
180.23

994.45
54.06
885.07
32.45

1,082.73
58.63
964.84
34.80

1,207.87
65.41
1,075.69
39.18

1,408.11
74.70
1,255.97
45.47

1,615.40
84.50
1,442.03
52.19

1,730.57
89.28
1,546.06
55.97

1,919.93
97.89
1,716.27
62.14

150.55
23.29
169.74
106.10

22.88
184.43

24.46
194.20

27.59
209.51

31.96
237.99

36.68
265.56

39.26
275.35

43.63
295.59

113.02
73.60

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (SR per capita)
766.29
1,091.49
950.62
947.64
Clothing materials (SR per capita)
79.40
87.56
46.02
51.66
Garments (SR per capita)
636.26
938.52
853.51
843.79
Other clothing (SR per capita)
30.15
38.87
31.98
31.15
Clothing, cleaning, repair and hire
(SR per capita)
20.48
26.54
19.11
21.04
Footwear (SR per capita)
170.27
242.55
188.54
181.72
Source: National statistical offices/OECD/Eurostat/Euromonitor International

538

Euromonitor International 2011

Section 3 Country snapshots Saudi Arabia

Health and Wellness

Table: 3.941

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
68
Males (years)
66
Females (years)
70
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
20.2
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
28.6

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

177.00

324.00

337.92

353.76

422.76

505.37

531.50

742.00

856.01

943.67

67.8

82.0

81.8

81.3

67.9

68.7

66.0

64.9

61.5

60.0

32.2

18.0

18.2

18.7

32.1

31.3

34.0

35.1

38.5

40.0

70
68
72

72
70
74

72
70
74

72
70
74

72
70
75

73
71
75

73
71
75

73
71
75

73
71
76

74
71
76

8.29
7.65
8.96

23.9

27.6

27.9

28.1

28.4

28.7

28.9

29.2

29.4

29.7

47.36

30.7

33.7

34.1

34.6

35.0

35.4

35.8

36.2

36.6

37.0

29.62

925
282

974
300

1,025
318

1,122
353

1,195
378

1,271
407

1,368
442

1,504
480

1,643
523

281
146
171

297
151
179

313
155
188

347
167
201

369
178
213

394
185
221

428
193
237

477
202
270

531
213
293

175

188

202

227

251

277

309

340

373

43.30
13.34

44.44
13.81

47.53
14.93

49.47
15.64

51.52
16.49

54.28
17.55

58.49
18.67

62.60
19.94

13.21
6.70
7.96

13.59
6.72
8.14

14.71
7.07
8.52

15.27
7.35
8.81

15.98
7.50
8.97

16.97
7.66
9.40

18.54
7.86
10.49

20.25
8.11
11.15

8.35

8.77

9.63

10.38

11.23

12.27

13.23

14.22

Consumer health (selected) retail sales by category

Consumer health retail sales (SR
million)
Analgesics (SR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (SR million)
Digestive Remedies (SR million)
Medicated Skin Care (SR million)
Vitamins and Dietary Supplements (SR
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (SR per
capita)
42.18
Analgesics (SR per capita)
12.85
Cough, Cold and Allergy (Hay Fever)
Remedies (SR per capita)
12.80
Digestive Remedies (SR per capita)
6.68
Medicated Skin Care (SR per capita)
7.81
Vitamins and Dietary Supplements (SR
per capita)
7.99
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.942

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

0
483

6
2,374

7
2,756

9
3,219

10
3,690

11
4,031

12
4,274

13
4,475

14
4,647

15
4,807

7,721.14

Package holidays consumer expenditure

Package holidays consumer
expenditure (SR million)
653
1,134
Package holidays consumer
expenditure (SR per capita)
40.18
62.14

934

928

946

1,042

1,180

1,331

1,458

1,514

1,628

149.23

42.58

41.25

41.04

44.15

48.84

53.92

57.86

58.86

62.04

54.39

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (SR million)
990
1,448
1,729
Hotels and other accommodation
consumer expenditure (SR per capita) 60.91
79.34
78.87

1,737

1,860

2,029

2,314

2,823

3,405

3,781

4,340

338.27

77.21

80.67

85.93

95.80

114.39

135.13

147.01

165.36

171.50

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
61

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.943

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.8

2.9

4.0

4.9

7.0

12.0

23.0

31.0

37.1

31.5

32.7

33.1

34.0

34.1

34.2

34.2

34.4

34.4

6.5

13.8

22.4

31.4

38.1

43.8

48.7

52.9

56.4

8.5

10.4

10.7

11.0

11.2

11.5

11.8

12.1

12.4

12.6

86.44

22.9

74.5

79.1

83.7

87.6

90.2

91.9

94.0

95.1

96.1

3,758.23

1,400

1,800

2,360

3,000

4,700

7,404

9,072

9,774

11,133

CD player and DVD player/recorder households

CD player households (% of
households)
15.8
21.7
DVD player/recorder households (% of
households)
0.1
Video game console households
Video game console households (% of
households)
6.8
Mobile telephone households
Mobile telephone households (% of
households)
Internet users
Internet users (000)

2.5

% change
1990-2010

1995

117.83

Source: National statistical offices/Euromonitor International

www.euromonitor.com

539

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.944

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

44.2

58.5

79.5

82.2

85.6

87.8

89.2

90.5

91.7

92.5

93.2

10,967

11,740

12,249

13,380

15,309

18,097

20,971

22,860

25,748

298.13

294

319

333

350

401

468

532

574

640

278.80

5,943

6,278

6,528

7,135

8,193

9,690

11,242

12,243

13,769

286.75

3,180

3,519

3,692

4,057

4,649

5,426

6,162

6,679

7,491

337.95

1,550

1,625

1,696

1,838

2,066

2,513

3,035

3,363

3,848

274.46

521.88

531.22

566.66

633.83

733.25

832.16

888.77

981.03

146.63

14.16

14.44

14.83

16.60

18.94

21.13

22.33

24.39

134.66

279.07

283.10

302.18

339.22

392.63

446.08

475.98

524.63

139.58

156.43

160.11

171.81

192.49

219.85

244.53

259.69

285.40

171.30

72.22

73.57

77.83

85.52

101.83

120.41

130.77

146.61

131.97

Transport services consumer expenditure

Transport services consumer
expenditure (SR million)
6,467
10,886
Rail travel consumer expenditure (SR
million)
169
304
Buses, coaches and taxis consumer
expenditure (SR million)
3,560
5,760
Air travel consumer expenditure (SR
million)
1,710
3,424
Other travel consumer expenditure
(SR million)
1,028
1,397

Transport services per capita consumer expenditure

Transport services consumer
expenditure (SR per capita)
397.77
596.35
500.13
Rail travel consumer expenditure (SR
per capita)
10.39
16.65
13.39
Buses, coaches and taxis consumer
expenditure (SR per capita)
218.98
315.56
271.03
Air travel consumer expenditure (SR
per capita)
105.20
187.59
145.04
Other travel consumer expenditure
(SR per capita)
63.20
76.56
70.67

110.90

Source: Euromonitor International from national statistics

Money

Table: 3.945

1990
Annual savings and savings ratio
Annual savings (SR million)
25,560
Savings ratio (% of disposable
income)
14.3

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

46,508

32,032

37,609

39,587

40,728

40,391

43,049

53,585

45,388

53,315

108.59

15.9

11.2

12.5

12.4

11.7

10.4

9.5

10.0

8.0

8.3

-41.87

56,574

77,336

121,509

188,459

191,880

195,906

202,894

205,909

205,687

844

1,452

2,908

3,344

3,852

4,422

5,086

5,188

5,317

55,730

75,884

118,601

185,115

188,027

191,484

197,808

200,722

200,370

8,678

9,744

10,933

13,230

15,677

16,767

17,059

17,860

18,016

528

759

822

866

1,234

1,862

2,507

3,068

3,899

Consumer lending by category

Consumer lending (total) (SR million)
Mortgages/housing share of total
consumer lending (SR million)
Consumer credit share of total
consumer lending (SR million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

540

Euromonitor International 2011

Section 3 Country snapshots Serbia

Serbia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.946

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

337
716
476
795
547
973
1,488
1,952
1,095

295
654
465
808
560
989
1,368
1,973
1,249

267
548
409
783
570
1,017
1,348
1,999
1,365

271
536
398
771
567
1,015
1,352
2,009
1,367

276
527
386
757
562
1,011
1,358
2,020
1,368

280
522
375
741
556
1,004
1,364
2,030
1,367

282
521
364
724
549
996
1,370
2,040
1,366

283
524
355
707
541
986
1,376
2,048
1,366

282
529
348
688
532
975
1,382
2,052
1,368

281
535
344
670
522
961
1,387
2,053
1,332

279
540
342
652
511
945
1,391
2,050
1,299

% change
1990-2010
-17.10
-24.52
-28.22
-18.05
-6.63
-2.81
-6.55
4.99
18.65

Source: National statistical offices/Euromonitor International

People

Table: 3.947

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
7,585
0-14 yrs (000)
1,761
15-64 yrs (000)
5,097
65+ yrs (000)
727

7,559
1,648
5,031
880

7,500
1,443
4,990
1,068

7,481
1,418
4,980
1,082

7,463
1,397
4,974
1,092

7,441
1,379
4,969
1,094

7,421
1,364
4,968
1,090

7,402
1,352
4,969
1,081

7,384
1,344
4,971
1,070

7,367
1,338
4,970
1,059

7,351
1,336
4,965
1,050

-3.09
-24.16
-2.60
44.56

Male population by age at January 1st

Male population by age at January
1st (000)
3,715
0-14 yrs (000)
900
15-64 yrs (000)
2,516
65+ yrs (000)
299

3,691
838
2,485
367

3,647
732
2,461
453

3,635
720
2,456
459

3,625
710
2,452
463

3,612
701
2,449
463

3,601
693
2,447
460

3,590
687
2,447
455

3,579
683
2,447
449

3,570
680
2,446
444

3,560
678
2,443
439

-4.17
-24.63
-2.91
46.69

Female population by age at January 1st

Female population by age at January
1st (000)
3,870
0-14 yrs (000)
861
15-64 yrs (000)
2,582
65+ yrs (000)
427

3,869
810
2,546
513

3,853
710
2,528
614

3,845
698
2,524
623

3,838
687
2,522
629

3,829
678
2,520
631

3,820
671
2,520
629

3,812
665
2,522
625

3,805
661
2,524
620

3,798
658
2,524
615

3,791
657
2,522
611

-2.05
-23.67
-2.30
43.06

Ethnic groups
Serbian (000)
Hungarian (000)
Bosniac (000)
Romany (000)
Other (000)

6,006
323
307
131
818

6,097
311
271
122
758

6,215
293
217
108
667

6,214
291
211
107
657

6,213
289
207
106
649

6,204
286
203
104
642

6,196
285
200
104
637

6,186
283
198
103
632

6,176
281
196
102
629

6,166
280
195
102
625

6,155
279
193
101
623

2.48
-13.82
-37.14
-22.61
-23.86

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

4,094
196
509
2,786

3,992
220
583
2,765

3,833
254
686
2,727

3,810
257
695
2,719

3,789
260
702
2,711

3,769
263
706
2,703

3,751
265
710
2,696

3,735
266
712
2,689

3,720
268
713
2,683

3,707
269
714
2,677

3,695
270
714
2,671

-9.74
37.80
40.22
-4.11

6
1

6
1

5
1

5
1

6
1

6
1

6
1

6
1

-7.14
10.99

26

26

26

26

26

26

26

27

12.56

3,837
3,643

3,835
3,629

3,831
3,610

3,830
3,591

3,832
3,570

3,836
3,548

3,843
3,525

3,851
3,500

0.74
-6.98

85

84

84

84

84

84

83

83

-3.09

1,115,551
192,184
173,509
146,243
99,921
79,636
77,406
73,311
63,211
62,765

1,111,016
192,969
173,393
146,190
99,912
79,548
77,727
73,428
63,263
62,756

1,106,000
193,560
173,231
146,092
99,867
79,445
77,969
73,500
63,283
62,726

1,102,797
194,216
173,216
146,112
99,901
79,412
78,237
73,616
63,346
62,746

1,100,530
194,894
173,305
146,216
99,988
79,431
78,513
73,759
63,438
62,799

1,099,349
195,607
173,494
146,400
100,129
79,499
78,803
73,931
63,559
62,886

1,099,042
196,357
173,775
146,659
100,318
79,612
79,108
74,130
63,706
63,004

1,099,576
197,147
174,143
146,988
100,554
79,766
79,428
74,355
63,879
63,151

-2.60
11.52
0.91
5.31
1.22
-0.90
10.97
9.35
4.50
2.59

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
6
6
Divorce rates (per 000 population)
1
1
1
First marriage: average age of women
(years)
24
24
25
Urban and rural population, and population density
Urban population (000)
3,822
3,847
3,842
Rural population (000)
3,763
3,712
3,658
Population density (persons per sq
km)
86
86
85
Population of major cities
Beograd (Number)
1,128,887
Novi Sad (Number)
176,785
Ni (Number)
172,565
Kragujevac (Number)
139,571
Subotica (Number)
99,339
Zrenjanin (Number)
80,493
Pancevo (Number)
71,575
Cacak (Number)
67,997
Leskovac (Number)
61,130
Smederevo (Number)
61,560

1,129,420
182,663
173,878
146,060
99,509
80,181
73,527
71,645
62,302
62,529

1,120,092
191,405
173,724
146,373
99,981
79,773
77,087
73,217
63,185
62,805

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

541

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.948

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
2,407
Over US$5,000 (000)
967
Over US$15,000 (000)
102
Over US$35,000 (000)
35
Over US$55,000 (000)
20

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,311
630
48
17
10

2,449
1,116
108
37
21

2,516
1,538
124
40
22

2,520
1,685
172
43
24

2,522
1,733
235
60
34

2,529
1,844
297
67
38

2,541
2,173
612
94
51

2,549
2,310
911
148
71

2,551
2,219
701
111
58

% change
1990-2010

Households by number of persons

1 person (000)
405
2 persons (000)
561
3 persons (000)
475
4 persons (000)
558
5 persons (000)
233
6+ persons (000)
176

448
590
477
549
222
174

505
625
480
536
206
169

512
630
480
533
203
168

519
635
479
530
201
168

526
640
477
527
199
167

532
645
475
524
197
167

539
651
473
521
195
166

545
656
471
517
193
166

551
662
469
514
191
166

557
668
466
511
190
166

37.52
19.08
-1.76
-8.46
-18.63
-5.78

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

448
411
856
175
570

505
410
830
217
559

512
410
825
223
557

519
409
821
228
554

526
408
816
234
552

532
408
811
239
550

539
407
807
244
548

545
407
803
249
546

551
406
799
253
544

557
406
796
258
542

37.52
-1.00
-8.75
77.25
-5.90

2,022
922
198
700
16

59,092
28,336
5,396
19,174
380

72,965
35,647
6,473
23,072
434

90,201
44,965
7,781
27,700
485

101,170
52,167
8,183
29,478
456

113,446
59,936
8,953
31,738
416

123,495
70,029
7,995
30,157
236

136,849
77,506
9,996
33,519
158

143,345
82,480
10,113
33,951
143

153,038
89,775
10,347
34,642
153

74.9
1.1
21.9
0.1
1.7
94.1
51.2
74.8
36.7

93.7
6.0
28.4
5.2
11.3
94.1
72.0
80.0
73.4

94.2
6.0
29.0
6.2
14.6
94.6
73.1
80.8
79.1

94.7
5.0
27.9
6.8
17.6
95.8
74.2
80.4
80.3

94.9
4.0
29.1
8.4
21.3
95.0
74.7
79.6
80.1

96.0
4.7
28.7
10.3
26.0
95.0
81.8
81.7
83.7

96.0
5.7
29.1
13.0
28.1
95.9
80.4
80.6
83.9

96.1
5.8
29.2
15.4
31.7
96.3
83.1
81.9
86.2

96.5
6.4
29.2
17.2
35.2
96.7
85.2
82.3
86.8

96.8
6.8
29.3
18.6
39.0
97.1
87.1
82.6
87.2

405
410
872
145
576

Household running costs

Household running costs (RSD million)
Electricity (RSD million)
Gas (RSD million)
Solid Fuels (RSD million)
Liquid Fuels (RSD million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

52.1
0.1
15.8
0.0
0.4
94.4
36.5
69.5
26.4

85.88
4,955.30
85.60
8,993.57
2.83
138.82
18.97
230.79

Source: Euromonitor International from national statistics

Income

Table: 3.949

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (RSD
per capita)
6,393.50
119,353.35
Gross income (annual, constant) (RSD
per capita)
254,250.62 264,084.21
Disposable income (annual, current)
(RSD per capita)
4,694.33 106,224.48
Disposable income (annual, constant)
(RSD per capita)
186,679.37 235,034.95

2003

2004

2005

2006

2007

2008

2009

2010

146,605.48

181,747.13

223,238.53

260,834.82

298,363.62

346,795.02

362,247.72

387,161.08

294,460.70

328,023.61

345,935.32

360,819.77

386,954.99

397,515.17

384,357.17

387,161.08

124,614.66

141,725.51

173,841.37

194,095.36

234,223.42

275,662.74

291,775.33

312,456.46

250,291.59

255,791.17

269,388.40

268,497.30

303,770.01

315,979.51

309,583.56

312,456.46

Gross income (annual, current) by age

Aged 15-19 (RSD)
Aged 20-24 (RSD)
Aged 25-29 (RSD)
Aged 30-34 (RSD)
Aged 35-39 (RSD)
Aged 40-44 (RSD)
Aged 45-49 (RSD)
Aged 50-54 (RSD)
Aged 55-59 (RSD)
Aged 60-64 (RSD)
Aged 65+ (RSD)

110,539
231,311
294,097
337,945
354,291
342,330
330,128
317,444
307,524
291,935
239,389

128,987
269,915
343,180
394,346
413,419
399,462
385,224
370,424
358,848
340,658
277,799

148,619
310,996
395,412
454,365
476,342
460,260
443,855
426,802
413,465
392,505
318,327

181,742
380,309
483,539
555,631
582,505
562,840
542,778
521,925
505,615
479,984
387,266

186,755
389,831
495,410
569,844
598,114
578,975
558,901
537,856
520,831
494,588
396,923

199,084
415,104
527,280
606,985
637,894
618,429
597,321
575,062
556,698
528,526
422,454

Gross income (annual, constant) by age

Aged 15-19 (RSD)
Aged 20-24 (RSD)
Aged 25-29 (RSD)
Aged 30-34 (RSD)
Aged 35-39 (RSD)
Aged 40-44 (RSD)
Aged 45-49 (RSD)
Aged 50-54 (RSD)
Aged 55-59 (RSD)
Aged 60-64 (RSD)
Aged 65+ (RSD)

169,226
354,118
450,239
517,367
542,390
524,079
505,399
485,982
470,795
446,930
366,486

176,747
369,857
470,249
540,360
566,496
547,371
527,861
507,580
491,718
466,793
380,660

191,413
400,547
509,270
585,199
613,503
592,791
571,662
549,699
532,521
505,527
409,989

207,382
433,964
551,757
634,021
664,687
642,247
619,355
595,559
576,948
547,702
441,902

197,717
412,711
524,488
603,290
633,220
612,957
591,705
569,424
551,401
523,617
420,220

199,084
415,104
527,280
606,985
637,894
618,429
597,321
575,062
556,698
528,526
422,454

% change
1990-2010

Source: Euromonitor International from national statistics

542

Euromonitor International 2011

Section 3 Country snapshots Serbia

Consumer expenditure

Table: 3.950

1990
Consumer expenditure by category
Consumer expenditure by category
(RSD million)
Food and non-alcoholic beverages
(RSD million)
Alcoholic beverages and tobacco (RSD
million)
Clothing and footwear (RSD million)
Housing (RSD million)
Household goods and services (RSD
million)
Health goods and medical services
(RSD million)
Transport (RSD million)
Communications (RSD million)
Leisure and recreation (RSD million)
Education (RSD million)
Hotels and catering (RSD million)
Miscellaneous goods and services
(RSD million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

36,999

813,979

897,860

1,057,080

1,286,733

1,498,988

1,723,239

2,036,304

2,132,815

2,266,694

16,437

275,609

285,047

309,801

362,705

411,154

444,811

538,798

531,925

536,754

2,791
2,274
7,728

50,414
41,897
189,036

55,581
45,169
216,347

61,568
48,953
259,858

65,310
59,577
308,102

77,138
71,325
346,164

86,984
86,652
382,712

97,687
100,416
434,103

97,779
106,356
450,545

99,017
112,737
478,932

1,651

37,329

38,643

47,034

65,351

72,490

94,232

113,420

123,914

133,566

433
1,824
430
487
339
1,363

19,950
72,749
30,819
25,162
10,374
26,655

23,834
91,391
32,706
28,573
11,693
29,793

31,079
125,719
39,389
40,207
14,687
32,164

45,471
156,971
50,128
55,659
18,922
37,643

60,525
188,798
59,762
73,094
20,637
42,925

81,704
210,706
84,476
94,122
22,792
48,647

96,933
264,111
93,935
117,887
24,990
51,483

107,609
294,470
102,018
129,267
26,676
51,445

120,637
326,629
112,480
144,453
28,488
52,434

1,241

33,984

39,081

46,621

60,893

74,975

85,402

102,541

110,810

120,567

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.951

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,954
1,662
1,292

2,991
1,719
1,272

2,971
1,717
1,254

2,881
1,671
1,210

2,719
1,620
1,100

2,624
1,548
1,076

2,656
1,546
1,110

2,809
1,605
1,204

2,679
1,525
1,154

2,535
1,447
1,088

530
280
251

604
288
315

624
292
331

655
297
359

714
325
389

692
338
353

585
290
296

458
224
234

533
266
267

651
321
330

15.2

16.8

17.4

18.5

20.8

20.9

18.1

14.0

16.6

20.4

14.4

14.4

14.6

15.1

16.7

17.9

15.8

12.2

14.9

18.2

16.3

19.9

20.9

22.9

26.1

24.7

21.0

16.3

18.8

23.3

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)
Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Table: 3.952

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

170

161

168
343
668

163
335
656

162
328
642

162
325
633

167
313
623

173
297
615

178
286
608

182
278
604

184
269
595

7
14

7
14

7
14

7
14

7
14

7
14

7
14

7
14

7
14

194
90
104

197
87
110

204
91
113

218
97
122

229
102
127

239
107
132

238
106
132

238
106
132

240
107
133

2.9

4.7

5.3

5.5

31,472
3,215
3,150

36,330
3,594
3,358

42,598
4,674
3,745

44,779
4,961
3,852

10,213
1,179

13,989
2,745

17,487
3,157

18,949
3,562

6,455
1,157
3,518
2,447

5,072
902
3,720
2,950

5,997
1,253
3,708
2,577

5,868
1,267
3,729
2,591

138

% change
1990-2010
8.73

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

www.euromonitor.com

543

World Consumer Lifestyles Databook 2011

Eating

Table: 3.953

1990
Food consumer expenditure by category
Food consumer expenditure (RSD
million)
Bread and cereals (RSD million)
Meat (RSD million)
Fish and seafood (RSD million)
Milk, cheese and eggs (RSD million)
Oils and fats (RSD million)
Fruit (RSD million)
Vegetables (RSD million)
Sugar and confectionery (RSD million)
Other foods (RSD million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

15,823
2,569
5,205
588
2,480
608
887
1,708
1,259
519

251,729
41,716
81,603
9,258
39,922
9,592
14,368
27,418
19,620
8,230

257,729
43,213
82,772
9,421
41,172
9,764
14,889
28,244
19,844
8,411

277,115
47,270
87,978
10,025
44,682
10,445
16,197
30,558
20,945
9,014

320,482
56,234
99,059
11,428
52,681
11,860
19,401
35,975
23,462
10,382

363,279
66,206
109,976
12,592
60,749
13,413
22,223
41,058
25,398
11,665

392,385
76,536
108,102
13,178
69,438
13,442
27,035
47,160
24,996
12,498

484,022
101,430
134,119
14,834
86,482
17,702
30,854
56,202
27,413
14,987

471,242
99,158
130,213
14,463
84,043
17,188
30,067
54,838
26,670
14,601

474,774
101,858
128,709
14,345
85,596
17,231
30,635
55,724
26,017
14,658

34,453.04
5,776.66
11,064.85
1,259.41

37,131.09
6,333.77
11,788.32
1,343.28

43,071.08
7,557.57
13,312.99
1,535.86

48,952.80
8,921.48
14,819.47
1,696.81

53,009.25
10,339.66
14,604.07
1,780.24

65,547.55
13,735.99
18,162.78
2,008.88

63,964.75
13,459.40
17,674.67
1,963.15

64,586.55
13,856.44
17,509.15
1,951.43

5,503.80
1,305.31
1,990.33
3,775.57

5,987.03
1,399.61
2,170.28
4,094.51

7,080.06
1,593.94
2,607.37
4,834.84

8,186.04
1,807.37
2,994.66
5,532.67

9,380.68
1,815.94
3,652.29
6,371.11

11,711.58
2,397.20
4,178.27
7,610.97

11,407.73
2,333.09
4,081.21
7,443.47

11,644.19
2,344.05
4,167.48
7,580.47

2,652.77
1,124.32

2,806.46
1,207.83

3,153.22
1,395.22

3,422.47
1,571.83

3,376.84
1,688.42

3,712.29
2,029.59

3,620.09
1,981.93

3,539.30
1,994.04

Food per capita consumer expenditure by category

Food consumer expenditure (RSD per
capita)
2,093.18
33,563.72
Bread and cereals (RSD per capita)
339.81
5,562.17
Meat (RSD per capita)
688.54
10,880.38
Fish and seafood (RSD per capita)
77.85
1,234.41
Milk, cheese and eggs (RSD per
capita)
328.03
5,322.90
Oils and fats (RSD per capita)
80.40
1,278.98
Fruit (RSD per capita)
117.37
1,915.76
Vegetables (RSD per capita)
225.93
3,655.76
Sugar and confectionery (RSD per
capita)
166.59
2,616.05
Other foods (RSD per capita)
68.67
1,097.32
Catering consumer expenditure
Catering consumer expenditure (RSD
million)
Catering consumer expenditure (RSD
per capita)

1,077

20,476

22,721

24,407

28,296

31,614

35,797

38,493

37,706

38,175

142.54

2,730.10

3,037.38

3,270.30

3,802.89

4,260.04

4,836.01

5,212.78

5,118.08

5,193.18

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.954

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (RSD million)
1,730
29,477
Beer (RSD million)
711
15,982
Spirits (RSD million)
635
8,624
Wine (RSD million)
384
4,871

32,593
17,753
8,450
6,390

35,481
20,108
8,166
7,208

36,077
21,385
8,249
6,442

41,416
22,847
9,558
9,011

44,860
28,473
8,091
8,296

50,594
31,518
8,916
10,160

49,244
31,921
7,688
9,634

49,007
32,700
6,922
9,385

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (RSD per capita)
228.90
3,930.28
4,356.94
Beer (RSD per capita)
94.12
2,130.96
2,373.22
Spirits (RSD per capita)
84.00
1,149.82
1,129.56
Wine (RSD per capita)
50.78
649.51
854.17

4,754.21
2,694.29
1,094.11
965.81

4,848.54
2,874.09
1,108.64
865.82

5,580.95
3,078.72
1,287.91
1,214.32

6,060.38
3,846.55
1,093.08
1,120.76

6,851.64
4,268.23
1,207.46
1,375.94

6,684.16
4,332.90
1,043.51
1,307.74

6,666.78
4,448.37
941.65
1,276.76

27,318
13,189

32,685
15,686

42,223
19,195

47,874
21,016

52,425
21,211

54,776
21,677

60,683
23,683

61,980
23,264

14,129

17,000

23,028

26,858

31,215

33,099

37,000

38,716

5,674.54

6,451.14

7,082.40

7,417.91

8,236.89

8,431.60

2,579.74

2,831.94

2,865.44

2,935.55

3,214.66

3,164.81

3,094.79

3,619.20

4,216.95

4,482.36

5,022.23

5,266.78

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RSD million)
614
23,880
Coffee, tea and cocoa (RSD million)
366
11,825
Mineral waters, soft drinks, fruit
and vegetable juices (RSD million)
248
12,055

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (RSD per capita)
81.23
3,183.97
3,651.87
4,379.57
Coffee, tea and cocoa (RSD per
capita)
48.40
1,576.60
1,763.14
2,101.76
Mineral waters, soft drinks, fruit
and vegetable juices (RSD per capita)
32.84
1,607.36
1,888.73
2,277.81

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.955

1990
Tobacco consumer expenditure
Tobacco consumer expenditure (RSD
million)
Tobacco consumer expenditure (RSD
per capita)
Smoking prevalence by sex
Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,061

20,937

22,989

26,087

29,233

35,721

42,124

47,093

48,536

50,010

140.33

2,791.59

3,073.14

3,495.40

3,928.77

4,813.55

5,690.70

6,377.44

6,588.06

6,803.17

38.2
44.2
32.2

37.0
42.5
31.5

35.9
40.9
30.9

34.9
39.4
30.3

34.0
38.1
29.9

33.2
36.9
29.5

32.6
36.0
29.1

31.5
34.8
28.1

30.6
33.6
27.6

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

544

Euromonitor International 2011

Section 3 Country snapshots Serbia

Personal Appearance

Table: 3.956

1990
Personal care consumer expenditure
Personal care consumer expenditure
(RSD million)
Personal care consumer expenditure
(RSD per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

908

20,273

22,446

23,563

27,321

33,961

38,207

48,911

49,553

52,170

120.08

2,703.04

3,000.58

3,157.19

3,671.81

4,576.37

5,161.51

6,623.61

6,726.20

7,097.04

10,991
1,510
1,071
2,615
523
2,286

12,980
1,832
1,262
3,232
670
2,466

15,154
2,239
1,464
3,865
845
2,695

17,049
2,428
1,656
4,375
1,028
2,946

19,367
2,677
1,867
5,135
1,240
3,318

21,239
2,959
2,046
5,694
1,368
3,621

20,391
2,758
1,919
5,320
1,305
3,523

1,739.18
245.52
169.16
433.01
89.75
330.37

2,036.63
300.90
196.77
519.40
113.54
362.20

2,297.34
327.17
223.16
589.61
138.50
397.00

2,616.42
361.67
252.16
693.77
167.46
448.26

2,876.24
400.71
277.07
771.05
185.30
490.37

2,767.75
374.35
260.52
722.15
177.18
478.23

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (RSD million)
9,093
Colour cosmetics (RSD million)
1,270
Fragrances (RSD million)
830
Hair care (RSD million)
2,033
Mens grooming (RSD million)
375
Skin care (RSD million)
2,060

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (RSD per capita)
1,212.42
1,469.33
Colour cosmetics (RSD per capita)
169.33
201.79
Fragrances (RSD per capita)
110.64
143.16
Hair care (RSD per capita)
271.13
349.63
Mens grooming (RSD per capita)
50.00
69.91
Skin care (RSD per capita)
274.65
305.53

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.957

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (RSD million)
1,369
25,703
Clothing materials (RSD million)
38
618
Garments (RSD million)
1,294
24,488
Other clothing (RSD million)
15
245
Clothing, cleaning, repair and hire
(RSD million)
22
353
Footwear (RSD million)
904
16,193

2003

2004

2005

2006

2007

2008

2009

2010

27,880
643
26,613
262

30,295
628
29,071
254

36,824
736
35,351
331

43,484
597
42,391
232

54,280
969
52,173
590

64,253
866
62,110
638

67,093
864
64,959
679

71,408
822
69,301
716

363
17,288

342
18,658

405
22,753

265
27,840

548
32,372

638
36,162

591
39,263

569
41,329

4,059.26
84.08
3,895.30
34.00

4,948.93
98.98
4,750.97
44.54

5,859.63
80.39
5,712.24
31.26

7,332.93
130.95
7,048.26
79.71

8,701.38
117.34
8,411.13
86.46

9,106.99
117.29
8,817.27
92.22

9,714.03
111.80
9,427.51
97.37

45.88
2,500.04

54.44
3,057.94

35.73
3,751.56

74.01
4,373.34

86.46
4,897.19

80.21
5,329.44

77.35
5,622.27

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (RSD per capita)
181.12
3,427.10
3,727.04
Clothing materials (RSD per capita)
5.03
82.46
85.89
Garments (RSD per capita)
171.21
3,265.01
3,557.56
Other clothing (RSD per capita)
1.92
32.63
35.00
Clothing, cleaning, repair and hire
(RSD per capita)
2.96
47.01
48.59
Footwear (RSD per capita)
119.64
2,159.11
2,311.06

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.958

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
71
Males (years)
69
Females (years)
74

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

108.00

134.00

172.95

206.76

230.50

278.09

407.73

499.00

566.12

638.13

79.2

72.7

71.0

68.9

66.4

63.4

61.8

62.5

62.2

62.5

20.8

27.3

29.0

31.1

33.6

36.6

38.2

37.5

37.8

37.5

72
69
74

72
70
75

72
70
75

73
70
75

73
70
75

73
71
76

73
71
76

74
71
76

74
71
76

74
71
77

4,747
1,430

5,563
1,646

6,379
1,824

7,708
2,216

9,059
2,617

10,050
2,874

11,455
3,137

12,740
3,405

13,594
3,663

1,479
835
586

1,741
966
724

2,005
1,123
847

2,372
1,349
1,063

2,791
1,554
1,265

3,139
1,697
1,415

3,669
1,938
1,643

4,153
2,135
1,876

4,465
2,291
1,924

552

704

911

1,070

1,221

1,409

1,630

1,843

1,974

743.65
220.01

854.75
244.35

1,035.98
297.84

1,220.70
352.62

1,357.75
388.29

1,551.33
424.81

1,729.34
462.20

1,849.22
498.31

232.73
129.17
96.77

268.68
150.44
113.50

318.85
181.23
142.86

376.14
209.43
170.44

424.07
229.20
191.15

496.81
262.50
222.47

563.72
289.74
254.69

607.37
311.72
261.80

94.13

122.03

143.86

164.51

190.31

220.68

250.10

268.48

Consumer health (selected) retail sales by category

Consumer health retail sales (RSD
million)
Analgesics (RSD million)
Cough, Cold and Allergy (Hay Fever)
Remedies (RSD million)
Digestive Remedies (RSD million)
Medicated Skin Care (RSD million)
Vitamins and Dietary Supplements
(RSD million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (RSD
per capita)
632.89
Analgesics (RSD per capita)
190.72
Cough, Cold and Allergy (Hay Fever)
Remedies (RSD per capita)
197.16
Digestive Remedies (RSD per capita)
111.27
Medicated Skin Care (RSD per capita)
78.10
Vitamins and Dietary Supplements
(RSD per capita)
73.65

% change
1990-2010

3.58
3.62
3.53

Source: Euromonitor International from OECD/WHO/national statistics

www.euromonitor.com

545

World Consumer Lifestyles Databook 2011

Leisure and Recreation

Table: 3.959

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

265
74

741
230

776
245

820
261

867
294

904
157

933
148

979
171

1,015
179

1,047
187

37

2,672

2,966

5,117

6,193

8,822

15,836

18,779

21,705

25,705

4.87

356.31

396.53

685.63

832.34

1,188.80

2,139.39

2,543.08

2,946.14

3,496.86

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (RSD million)
285
6,179
Hotels and other accommodation
consumer expenditure (RSD per capita)
37.76
823.88

7,072

7,757

9,347

11,311

12,849

12,991

13,739

14,259

945.38

1,039.35

1,256.12

1,524.20

1,735.89

1,759.24

1,864.83

1,939.78

Satellite TV and Cable TV households

Cable TV households (000)
3
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (RSD million)
Package holidays consumer
expenditure (RSD per capita)

% change
1990-2010
34,420.01

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.960

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

0.6

1.2

2.0

2.8

7.3

17.4

23.0

27.7

0.6

1.3

2.5

4.9

8.5

12.9

17.5

22.5

26.4

40.0

48.6

52.7

57.9

64.4

67.6

72.3

76.0

78.7

2,325

2,592

2,675

3,259

3,660

4,107

4,434

CD player and DVD player/recorder households

DVD player/recorder households (% of
households)
0.0
Mobile telephone households
Mobile telephone households (% of
households)

1.3

7.7

Internet users
Internet users (000)

% change
1990-2010

5,822.75

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.961

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

18.9

25.9

40.6

42.5

43.2

45.4

47.0

44.4

46.0

47.3

48.3

709

20,019

25,081

27,539

27,832

32,585

36,249

41,599

41,017

41,113

43

1,116

1,349

1,419

1,334

1,457

1,348

1,457

1,271

1,155

605

17,407

21,979

24,285

24,963

29,273

34,152

37,552

37,322

37,728

55

1,333

1,550

1,612

1,323

1,590

524

2,185

2,014

1,812

164

202

222

211

265

225

405

410

419

3,352.76

3,689.94

3,740.43

4,390.89

4,897.10

5,633.41

5,567.48

5,592.94

180.40

190.15

179.34

196.34

182.12

197.28

172.55

157.06

2,938.16

3,253.97

3,354.88

3,944.66

4,613.80

5,085.41

5,065.90

5,132.39

207.24

216.06

177.79

214.19

70.83

295.92

273.32

246.43

26.96

29.76

28.42

35.70

30.35

54.80

55.71

57.05

Transport services consumer expenditure

Transport services consumer
expenditure (RSD million)
Rail travel consumer expenditure
(RSD million)
Buses, coaches and taxis consumer
expenditure (RSD million)
Air travel consumer expenditure (RSD
million)
Other travel consumer expenditure
(RSD million)

Transport services per capita consumer expenditure

Transport services consumer
expenditure (RSD per capita)
93.78
2,669.25
Rail travel consumer expenditure
(RSD per capita)
5.72
148.83
Buses, coaches and taxis consumer
expenditure (RSD per capita)
80.03
2,320.86
Air travel consumer expenditure (RSD
per capita)
7.25
177.70
Other travel consumer expenditure
(RSD per capita)
0.79
21.86

% change
1990-2010
155.21

Source: Euromonitor International from national statistics

546

Euromonitor International 2011

Section 3 Country snapshots Serbia

Money

Table: 3.962

1990
Annual savings and savings ratio
Annual savings (RSD million)
Savings ratio (% of disposable
income)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

-1,443

-14,342

37,672

5,035

12,499

-52,308

19,729

11,989

31,048

46,459

-4.1

-1.8

4.0

0.5

1.0

-3.6

1.1

0.6

1.4

2.0

32

76

139

184

310

557

973

658

643

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

17

66

131

237

206

214

30

72

132

167

244

426

736

452

429

517

786

1,469

2,224

3,253

4,296

5,341

5,812

5,896

12

19

37

38

37

% change
1990-2010

Source: National statistical offices/Euromonitor International

www.euromonitor.com

547

World Consumer Lifestyles Databook 2011

Singapore

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.963

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

161
271
178
338
251
494
815
636
387

169
342
195
332
259
490
917
859
476

157
361
258
387
266
492
955
1,240
637

149
344
253
386
262
484
920
1,253
650

144
339
249
403
262
484
911
1,301
685

142
334
251
417
262
492
914
1,356
732

141
333
252
436
272
512
929
1,429
783

144
334
256
464
295
544
959
1,506
848

150
343
259
486
316
578
1,009
1,585
926

152
343
258
490
338
602
1,043
1,628
992

152
335
257
492
354
611
1,064
1,654
1,049

% change
1990-2010
-5.97
23.62
44.75
45.42
41.25
23.77
30.58
160.16
170.89

Source: National statistical offices/Euromonitor International

People

Table: 3.964

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Population by age January 1st

Population by age January 1st (000)
3,047
0-14 yrs (000)
700
15-64 yrs (000)
2,164
65+ yrs (000)
183

3,525
804
2,490
230

4,176
902
2,966
308

4,115
872
2,936
307

4,167
858
2,986
322

4,266
855
3,067
344

4,401
856
3,178
368

4,589
868
3,329
391

4,839
890
3,531
418

4,988
891
3,654
443

5,077
881
3,740
455

66.61
25.90
72.82
148.68

Male population by age at January 1st

Male population by age at January
1st (000)
1,544
0-14 yrs (000)
362
15-64 yrs (000)
1,099
65+ yrs (000)
82

1,771
416
1,251
104

2,079
465
1,476
138

2,045
449
1,460
136

2,069
442
1,485
142

2,117
441
1,525
152

2,182
440
1,580
163

2,274
447
1,654
173

2,395
457
1,754
185

2,464
456
1,812
196

2,505
450
1,854
201

62.24
24.18
68.64
144.24

Female population by age at January 1st

Female population by age at January
1st (000)
1,503
0-14 yrs (000)
337
15-64 yrs (000)
1,065
65+ yrs (000)
101

1,754
388
1,239
126

2,097
436
1,490
170

2,070
422
1,477
171

2,098
416
1,502
180

2,149
415
1,542
192

2,219
416
1,598
205

2,315
422
1,675
218

2,444
433
1,777
233

2,523
435
1,842
247

2,572
431
1,887
254

71.10
27.75
77.14
152.30

Ethnic groups
Chinese (000)
Malays (000)
Indian (000)
Others (000)

2,373
424
217
34

2,728
495
257
44

3,198
577
337
64

3,201
577
343
65

3,237
582
351
68

3,312
594
364
71

3,416
612
381
75

3,476
621
392
77

3,528
629
402
80

3,575
637
412
83

3,621
644
422
85

52.61
51.91
94.68
153.09

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,312
32
141
1,563

1,590
51
152
1,731

2,007
86
160
1,924

1,993
87
155
1,879

2,032
91
155
1,889

2,094
96
156
1,919

2,175
102
159
1,965

2,281
109
164
2,034

2,419
118
171
2,132

2,506
125
174
2,183

2,565
129
175
2,208

95.51
308.44
23.88
41.29

6
1

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

-35.83
44.30

30

29

29

30

30

30

30

30

30

4.19

27

27

27

27

27

27

27

27

27

6.35

Urban and rural population, and population density

Urban population (000)
3,047
3,525
4,176
Population density (persons per sq
km)
4,548
5,260
6,187

4,115

4,167

4,266

4,401

4,589

4,839

4,988

5,077

66.61

5,990

6,047

6,191

6,342

6,602

6,913

7,115

7,242

59.24

4,186,102

4,238,297

4,341,794

4,483,895

4,566,622

4,638,560

4,707,061

4,772,301

56.62

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
7
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(a)
(years)
29
29
First marriage: average age of women
(a)
(years)
26
26

Population of major cities

Singapore (Number)
3,047,106

3,524,508

4,175,995

Source: Euromonitor International from national statistics/UN

Notes: (a) Yrb 03 : Marriages between spinsters and bachelors

548

Euromonitor International 2011

Section 3 Country snapshots Singapore

House and Home

Table: 3.965

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
723
901
Over US$5,000 (000)
688
876
Over US$15,000 (000)
513
759
Over US$35,000 (000)
218
487
Over US$55,000 (000)
96
289

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,136
1,088
931
630
411

1,131
1,107
972
626
379

1,151
1,128
1,000
666
416

1,184
1,161
1,034
700
446

1,227
1,203
1,078
754
498

1,285
1,256
1,128
825
579

1,364
1,336
1,218
925
671

1,414
1,386
1,259
939
665

1,448
1,424
1,310
1,016
749

100.23
106.88
155.47
366.71
678.22

Households by number of persons

1 person (000)
38
2 persons (000)
89
3 persons (000)
118
4 persons (000)
179
5 persons (000)
152
6+ persons (000)
150

57
134
164
236
185
127

102
202
218
284
193
144

104
202
215
277
186
148

109
208
217
276
184
158

115
215
222
279
183
171

122
224
228
284
185
187

130
235
237
292
189
205

139
250
250
305
195
227

146
260
257
311
198
244

151
266
261
314
198
260

301.06
199.13
121.45
75.94
30.36
72.82

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

38
52
445
52
140

57
81
537
68
160

102
126
646
90
179

104
127
636
90
175

109
132
644
92
175

115
139
659
95
178

122
146
680
99
182

130
156
710
105
188

139
168
750
111
197

146
177
775
116
203

151
183
791
119
205

301.06
256.20
77.93
131.00
46.65

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

635
80
555
86
4

818
169
649
76
8

1,059
333
726
71
13

1,050
345
705
69
13

1,070
366
704
68
13

1,102
391
712
69
14

1,145
419
725
70
15

1,201
453
748
71
15

1,276
494
781
74
17

1,324
526
798
75
17

1,357
551
806
76
18

113.74
587.72
45.25
-12.24
309.84

Households by type of dwelling

Apartment (000)
619
Other (000)
54

804
36

1,081
10

1,070
9

1,086
8

1,113
7

1,148
7

1,196
6

1,261
6

1,297
6

1,318
5

112.74
-90.02

Household running costs

Household running costs (S$ million)
Electricity (S$ million)
Gas (S$ million)
Solid Fuels (S$ million)
Liquid Fuels (S$ million)

941
530
245
71
95

1,348
726
323
169
130

1,702
985
399
165
153

1,634
954
400
129
151

1,576
932
391
107
146

1,687
978
409
130
170

1,895
1,089
459
149
198

2,013
1,163
486
158
205

2,368
1,359
567
194
247

2,428
1,389
579
202
255

2,669
1,532
637
219
282

183.70
188.88
160.05
206.85
198.34

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

97.0
0.7
6.3
17.3
16.4
98.1
93.5
25.6
50.0
76.4

98.5
3.1
12.4
29.2
32.7
98.0
96.1
32.6
60.0
84.8

99.3
10.8
25.6
52.2
68.4
98.7
99.5
26.8
67.2
92.4

99.3
12.3
27.9
55.0
73.7
98.8
99.8
25.7
69.5
92.9

99.4
13.6
29.8
56.9
74.0
98.9
99.9
24.7
70.7
93.0

99.4
14.9
31.2
58.4
74.0
99.0
99.9
23.6
70.1
93.0

99.4
16.1
32.5
59.8
78.0
99.0
99.9
22.5
68.4
93.0

99.4
17.0
33.4
61.2
79.0
99.1
99.9
21.4
67.0
94.7

99.4
17.8
34.2
62.6
80.0
99.1
99.9
20.3
66.7
96.0

99.4
18.4
35.0
64.1
81.9
99.1
99.9
19.2
67.7
96.6

99.5
19.0
35.6
65.5
83.5
99.1
99.9
18.2
68.6
97.0

2.49
2,718.81
469.00
277.69
408.94
1.06
6.86
-29.22
37.20
26.96

767
450
95
108
68
46

759
445
99
102
69
44

757
440
104
100
69
44

755
437
106
98
70
44

755
438
106
96
70
45

756
440
107
94
70
46

768
449
108
92
73
46

780
457
108
91
77
47

789
465
108
89
79
48

Pet population
Pet population (000 animals)
Fish (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Cat (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

549

World Consumer Lifestyles Databook 2011

Income

Table: 3.966

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (S$
per capita)
13,969.88
18,870.71
Gross income (annual, constant) (S$
per capita)
11,621.07
16,003.21
Disposable income (annual, current)
(S$ per capita)
13,362.32
17,656.23
Disposable income (annual, constant)
(S$ per capita)
11,115.66
14,973.28

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

26,647.47

27,217.15

28,316.85

29,471.19

30,133.12

32,008.74

32,698.77

32,139.82

33,841.98

142.25

25,452.86

25,487.13

26,412.20

28,012.04

29,269.10

31,748.80

32,104.16

32,454.28

33,841.98

191.21

25,776.24

26,327.30

27,282.57

28,177.16

28,837.79

30,603.32

31,175.24

30,642.33

32,235.58

141.24

24,620.70

24,653.85

25,447.49

26,782.08

28,010.91

30,354.80

30,608.33

30,942.14

32,235.58

190.00

Gross income (annual, current) by age

Aged 15-19 (S$)
5,296
Aged 20-24 (S$)
9,370
Aged 25-29 (S$)
15,464
Aged 30-34 (S$)
20,884
Aged 35-39 (S$)
23,831
Aged 40-44 (S$)
24,596
Aged 45-49 (S$)
24,328
Aged 50-54 (S$)
24,035
Aged 55-59 (S$)
23,124
Aged 60-64 (S$)
19,809
Aged 65+ (S$)
13,909

10,778
14,756
21,079
26,573
29,670
30,490
30,283
29,999
29,129
25,685
19,274

22,294
26,061
30,677
35,640
38,211
38,811
38,440
38,277
37,826
34,744
28,492

23,618
27,292
31,139
35,975
38,704
39,512
39,166
38,898
38,583
35,589
29,773

25,222
29,030
32,252
36,736
39,497
40,495
40,197
39,879
39,698
36,439
30,559

26,985
30,795
33,869
37,852
40,896
42,282
42,139
41,765
41,734
38,101
32,365

28,878
32,886
34,876
38,200
41,575
43,263
43,405
43,061
43,366
39,197
33,615

30,543
34,718
37,423
40,154
43,570
45,872
46,237
45,851
46,031
42,367
35,659

32,226
36,384
38,888
40,783
43,597
46,083
46,677
46,386
46,605
43,299
36,054

30,694
34,914
37,554
38,953
41,338
43,909
44,756
44,630
44,789
42,022
34,584

32,514
37,220
39,680
40,445
42,234
44,854
46,014
46,146
46,256
43,736
35,461

513.93
297.25
156.60
93.67
77.22
82.36
89.14
92.00
100.03
120.79
154.96

Gross income (annual, constant) by age

Aged 15-19 (S$)
7,340
Aged 20-24 (S$)
12,986
Aged 25-29 (S$)
21,432
Aged 30-34 (S$)
28,944
Aged 35-39 (S$)
33,029
Aged 40-44 (S$)
34,089
Aged 45-49 (S$)
33,718
Aged 50-54 (S$)
33,311
Aged 55-59 (S$)
32,049
Aged 60-64 (S$)
27,454
Aged 65+ (S$)
19,277

13,165
18,025
25,749
32,460
36,243
37,244
36,992
36,645
35,582
31,375
23,543

25,888
30,261
35,622
41,385
44,369
45,067
44,636
44,447
43,923
40,344
33,085

27,287
31,531
35,976
41,563
44,716
45,650
45,250
44,940
44,577
41,117
34,398

28,663
32,991
36,653
41,748
44,886
46,021
45,682
45,320
45,115
41,411
34,728

30,525
34,835
38,312
42,817
46,260
47,828
47,666
47,243
47,209
43,099
36,610

32,354
36,844
39,073
42,798
46,579
48,469
48,629
48,243
48,586
43,915
37,660

33,518
38,099
41,068
44,064
47,813
50,339
50,740
50,316
50,514
46,492
39,131

33,191
37,474
40,053
42,005
44,903
47,463
48,075
47,775
48,001
44,597
37,135

31,548
35,886
38,599
40,036
42,488
45,130
46,001
45,871
46,035
43,191
35,547

32,514
37,220
39,680
40,445
42,234
44,854
46,014
46,146
46,256
43,736
35,461

342.97
186.63
85.14
39.74
27.87
31.58
36.47
38.53
44.33
59.31
83.96

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.967

1990
Consumer expenditure by category
Consumer expenditure by category (S$
million)
36,722
Food and non-alcoholic beverages (S$
million)
3,829
Alcoholic beverages and tobacco (S$
million)
1,012
Clothing and footwear (S$ million)
2,398
Housing (S$ million)
5,037
Household goods and services (S$
million)
2,850
Health goods and medical services
(S$ million)
1,451
Transport (S$ million)
4,290
Communications (S$ million)
455
Leisure and recreation (S$ million)
5,255
Education (S$ million)
467
Hotels and catering (S$ million)
3,849
Miscellaneous goods and services (S$
million)
5,829

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

54,090

70,291

69,792

75,260

80,932

86,723

96,603

105,680

104,029

112,913

207.48

4,343

5,398

5,444

5,703

6,158

6,471

7,107

7,892

7,959

8,445

120.56

1,314
2,572
7,684

1,483
2,320
11,239

1,577
2,154
11,115

1,653
2,297
11,103

1,831
2,462
12,320

1,835
2,646
14,367

1,947
2,915
15,871

2,120
2,961
19,337

2,364
2,843
20,531

2,450
2,795
22,925

141.98
16.55
355.13

3,981

4,474

4,540

4,749

5,216

5,374

5,870

6,393

6,301

6,866

140.94

2,293
8,413
778
6,746
1,011
5,397

4,155
11,726
1,459
7,491
1,948
6,128

4,172
12,579
1,610
7,425
2,026
5,748

4,965
13,994
1,788
8,087
2,227
6,305

5,526
14,103
1,901
8,420
2,544
7,180

5,911
14,705
2,061
8,939
2,748
7,972

6,607
16,294
2,364
9,463
3,064
9,005

7,216
17,215
2,587
9,897
3,421
10,014

7,711
15,029
2,621
9,676
3,643
9,411

8,496
16,250
3,033
9,987
4,063
10,263

485.41
278.76
566.38
90.04
769.45
166.68

9,557

12,469

11,401

12,391

13,272

13,694

16,098

16,626

15,940

17,340

197.49

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.968

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,486
913
572
48
90

1,710
1,049
661
52
100

2,026
1,142
884
53
113

2,033
1,125
908
52
114

1,970
1,102
869
52
117

1,890
1,073
817
53
121

1,813
1,045
768
52
116

1,860
1,069
791
54
123

1,867
1,061
806
54
127

1,858
1,056
802
54
125

1,895
1,073
822
54
128

27.55
17.43
43.70
11.92
42.10

30
19
11

38
23
15

102
60
42

112
64
48

91
51
40

81
45
37

68
36
32

58
31
27

62
33
29

84
44
40

57
30
27

87.31
54.16
146.69

2.0

2.2

4.8

5.2

4.4

4.1

3.6

3.0

3.2

4.3

2.9

45.49

2.1

2.2

5.0

5.4

4.4

4.0

3.3

2.8

3.0

4.0

2.7

30.43

1.9

2.3

4.6

5.0

4.4

4.3

4.0

3.3

3.5

4.7

3.2

69.40

Source: International Labour Organisation/Euromonitor International

550

Euromonitor International 2011

Section 3 Country snapshots Singapore

Learning
School pupils
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)

Table: 3.969

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

258
161

275
182

303
194

300
206

296
214

290
213

285
215

285
218

279
217

277
218

279
215

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

6
11

137
73
64

139
74
65

141
75
67

148
77
71

158
82
76

166
86
81

175
89
87

183
93
90

189
96
93

53
31
22

76
43
33

% change
1990-2010
8.08
33.70

259.16
209.32
330.74

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.970

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (S$
million)
3,647
4,128
Bread and cereals (S$ million)
606
733
Meat (S$ million)
647
726
Fish and seafood (S$ million)
865
921
Milk, cheese and eggs (S$ million)
284
367
Oils and fats (S$ million)
98
101
Fruit (S$ million)
449
470
Vegetables (S$ million)
535
589
Sugar and confectionery (S$ million)
103
116
Other foods (S$ million)
60
103

5,105
1,013
883
999
556
109
506
689
151
199

5,143
1,030
887
986
568
113
509
688
159
202

5,382
1,085
924
1,010
600
124
539
714
178
208

5,804
1,175
993
1,068
649
142
592
763
207
217

6,092
1,236
1,037
1,097
681
159
636
794
234
217

6,682
1,357
1,132
1,178
746
187
716
863
278
225

7,413
1,509
1,251
1,283
828
218
809
950
326
239

7,469
1,523
1,255
1,269
834
231
831
949
347
230

7,917
1,626
1,324
1,324
896
248
877
997
379
246

117.06
168.19
104.77
52.97
215.49
153.17
95.38
86.44
266.00
311.19

1,249.79
250.35
215.52
239.51
138.13
27.47
123.82
167.15

1,291.61
260.35
221.85
242.50
143.93
29.74
129.29
171.25

1,360.70
275.35
232.71
250.26
152.13
33.28
138.76
178.83

1,384.08
280.72
235.62
249.30
154.76
36.21
144.52
180.29

1,456.28
295.81
246.73
256.81
162.59
40.76
156.01
188.01

1,531.81
311.85
258.49
265.07
171.12
45.07
167.23
196.21

1,497.42
305.38
251.70
254.40
167.23
46.22
166.59
190.36

1,559.40
320.34
260.82
260.76
176.43
48.83
172.75
196.46

30.28
60.97
22.91
-8.18
89.36
51.96
17.27
11.90

38.69
49.14

42.67
50.03

48.44
50.95

53.26
49.40

60.48
49.08

67.39
49.40

69.52
46.03

74.60
48.43

119.68
146.80

1990

Food per capita consumer expenditure by category

Food consumer expenditure (S$ per
capita)
1,196.96
1,171.10
1,222.42
Bread and cereals (S$ per capita)
199.00
208.08
242.60
Meat (S$ per capita)
212.21
206.04
211.53
Fish and seafood (S$ per capita)
284.00
261.36
239.11
Milk, cheese and eggs (S$ per capita)
93.17
104.20
133.18
Oils and fats (S$ per capita)
32.13
28.73
26.19
Fruit (S$ per capita)
147.30
133.45
121.13
Vegetables (S$ per capita)
175.56
167.13
164.92
Sugar and confectionery (S$ per
capita)
33.96
32.96
36.05
Other foods (S$ per capita)
19.62
29.13
47.72
Catering consumer expenditure
Catering consumer expenditure (S$
million)
3,575
Catering consumer expenditure (S$
per capita)
1,173.32

4,953

5,807

5,413

5,940

6,773

7,539

8,528

9,498

8,940

9,728

172.09

1,405.41

1,390.49

1,315.42

1,425.54

1,587.63

1,712.79

1,858.52

1,962.68

1,792.44

1,916.21

63.31

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.971

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (S$ million)
322
408
444
Beer (S$ million)
226
268
260
Spirits (S$ million)
58
70
55
Wine (S$ million)
38
71
128

442
256
56
131

447
261
46
139

533
314
49
170

570
331
49
190

605
343
50
211

649
362
51
236

665
384
51
230

687
392
51
244

113.34
73.46
-12.00
543.93

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (S$ per capita)
105.67
115.84
106.30
107.46
Beer (S$ per capita)
74.16
76.06
62.35
62.10
Spirits (S$ per capita)
19.08
19.73
13.21
13.54
Wine (S$ per capita)
12.42
20.06
30.74
31.82

107.20
62.66
11.15
33.39

125.03
73.65
11.59
39.78

129.56
75.13
11.22
43.21

131.81
74.84
10.89
46.08

134.03
74.76
10.53
48.73

133.28
76.92
10.31
46.04

135.31
77.21
10.08
48.02

28.05
4.11
-47.18
286.50

301
143

321
151

353
166

379
178

424
199

479
224

491
230

528
244

191.05
110.32

158

170

188

201

225

255

261

284

334.63

77.03
36.31

82.83
38.86

86.04
40.33

92.47
43.39

98.99
46.38

98.40
46.09

104.08
48.14

74.69
26.24

40.72

43.97

45.71

49.08

52.60

52.31

55.94

160.87

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (S$ million)
182
216
293
Coffee, tea and cocoa (S$ million)
116
126
142
Mineral waters, soft drinks, fruit
and vegetable juices (S$ million)
65
90
151

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (S$ per capita)
59.58
61.18
70.26
73.12
Coffee, tea and cocoa (S$ per capita)
38.14
35.76
34.03
34.82
Mineral waters, soft drinks, fruit
and vegetable juices (S$ per capita)
21.44
25.43
36.24
38.30
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

551

World Consumer Lifestyles Databook 2011

Smoking

Table: 3.972

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (S$
million)
690
Tobacco consumer expenditure (S$ per
capita)
226.57

906

1,039

1,135

1,206

1,297

1,265

1,342

1,471

1,700

1,763

155.33

257.12

248.78

275.86

289.41

304.08

287.47

292.41

304.06

340.78

347.22

53.25

13.3
23.5
3.4

13.0
22.9
3.5

12.5
21.8
3.5

12.2
21.0
3.7

12.5
21.5
3.8

12.8
22.0
4.0

12.8
22.1
3.8

12.8
22.2
3.7

12.8
22.3
3.6

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.973

1990
Personal care consumer expenditure
Personal care consumer expenditure
(S$ million)
1,632
Personal care consumer expenditure
(S$ per capita)
535.50

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,717

3,723

3,441

3,750

4,026

4,206

4,930

5,110

4,917

5,372

229.20

770.92

891.57

836.28

899.95

943.68

955.62

1,074.46

1,055.84

985.88

1,058.08

97.59

817
102
140
105
41
223

870
106
149
110
45
245

930
111
158
117
48
270

986
117
167
124
51
293

1,053
125
175
130
56
320

1,113
131
182
136
59
342

1,156
135
185
141
61
359

208.68
25.56
35.82
26.40
10.68
58.75

217.94
26.08
37.12
27.49
11.28
63.38

224.08
26.50
37.87
28.12
11.66
66.50

229.52
27.19
38.03
28.40
12.15
69.84

229.95
27.17
37.67
28.20
12.25
70.57

231.70
27.14
37.17
28.17
12.22
71.97

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (S$ million)
774
Colour cosmetics (S$ million)
99
Fragrances (S$ million)
129
Hair care (S$ million)
99
Mens grooming (S$ million)
38
Skin care (S$ million)
211

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (S$ per capita)
185.43
198.48
Colour cosmetics (S$ per capita)
23.72
24.85
Fragrances (S$ per capita)
30.96
33.94
Hair care (S$ per capita)
23.79
25.40
Mens grooming (S$ per capita)
9.16
9.97
Skin care (S$ per capita)
50.62
54.28
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.974

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (S$ million)
2,034
2,147
1,876
Clothing materials (S$ million)
23
24
21
Garments (S$ million)
1,945
2,047
1,778
Other clothing (S$ million)
45
52
53
Clothing, cleaning, repair and hire
(S$ million)
21
23
23
Footwear (S$ million)
364
425
445

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

1,733
20
1,641
50

1,839
21
1,740
54

1,961
23
1,854
59

2,097
24
1,981
64

2,298
27
2,169
72

2,325
27
2,193
74

2,223
26
2,094
72

2,205
26
2,071
76

8.41
16.21
6.47
66.76

22
421

23
458

25
501

28
549

31
616

32
636

31
620

32
590

54.68
62.01

441.28
5.08
417.55
13.02

459.63
5.31
434.52
13.83

476.43
5.52
450.01
14.62

500.88
5.82
472.68
15.67

480.46
5.60
453.06
15.28

445.61
5.20
419.89
14.39

434.28
5.16
407.90
14.92

-34.93
-30.25
-36.10
0.09

5.63
110.03

5.96
117.45

6.28
124.72

6.71
134.28

6.53
131.47

6.14
124.32

6.31
116.18

-7.16
-2.76

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (S$ per capita)
667.39
609.08
449.14
421.13
Clothing materials (S$ per capita)
7.40
6.83
5.14
4.83
Garments (S$ per capita)
638.30
580.79
425.74
398.84
Other clothing (S$ per capita)
14.90
14.83
12.72
12.17
Clothing, cleaning, repair and hire
(S$ per capita)
6.79
6.64
5.54
5.29
Footwear (S$ per capita)
119.48
120.58
106.51
102.43
Source: National statistical offices/OECD/Eurostat/Euromonitor International

552

Euromonitor International 2011

Section 3 Country snapshots Singapore

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.975

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

409.13

883.00

765.00

876.91

884.82

929.25

1,021.36

1,148.23

1,341.00

1,488.05

1,604.73

292.23

38.4

41.6

30.9

35.8

31.7

32.3

33.1

32.6

35.0

35.9

36.9

-3.90

61.6

58.4

69.1

64.2

68.3

67.7

66.9

67.4

65.0

64.1

63.1

2.43

Healthy life expectancy at birth

Total population (years)
74
Males (years)
72
Females (years)
77

76
74
79

79
77
81

79
77
82

79
77
82

80
78
83

80
78
83

80
78
83

81
78
83

81
79
83

81
79
84

9.05
9.45
8.66

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
4.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
19.8

5.5

6.6

6.8

6.9

7.0

7.2

7.3

7.5

7.6

7.8

61.82

23.0

25.4

25.5

25.6

25.7

25.7

25.8

25.8

25.9

26.0

31.52

136
24

141
25

146
26

150
28

155
29

159
31

166
32

168
34

174
36

71
13
18

74
14
19

76
14
19

78
14
20

80
15
20

82
15
21

85
15
21

87
14
22

90
14
22

282

385

399

435

484

500

519

534

552

34.23
6.11

34.95
6.34

35.19
6.51

35.16
6.64

34.72
6.69

34.21
6.67

33.71
6.82

34.30
7.04

17.92
3.33
4.63

18.24
3.37
4.55

18.21
3.36
4.61

18.08
3.32
4.59

17.79
3.25
4.52

17.56
3.15
4.40

17.40
2.73
4.36

17.64
2.76
4.42

93.66

95.80

101.98

109.97

108.98

107.21

107.01

108.71

Consumer health (selected) retail sales by category

Consumer health retail sales (S$
million)
Analgesics (S$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (S$ million)
Digestive Remedies (S$ million)
Medicated Skin Care (S$ million)
Vitamins and Dietary Supplements (S$
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (S$ per
capita)
32.46
Analgesics (S$ per capita)
5.74
Cough, Cold and Allergy (Hay Fever)
Remedies (S$ per capita)
17.10
Digestive Remedies (S$ per capita)
3.19
Medicated Skin Care (S$ per capita)
4.31
Vitamins and Dietary Supplements (S$
per capita)
67.58
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.976

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Satellite TV and Cable TV households

Cable TV households (000)
Satellite TV households (000)
0

27
0

402
0

424
0

462
0

506
0

560
0

632
0

707
0

755
0

789
0

Cinema attendances
Cinema attendances (million)

18

14

15

16

15

15

15

15

15

Package holidays consumer expenditure

Package holidays consumer
expenditure (S$ million)
2,147
2,714
Package holidays consumer
expenditure (S$ per capita)
704.67
769.92

2,922

2,869

3,156

3,241

3,458

3,636

3,785

3,694

3,828

78.26

699.74

697.18

757.34

759.74

785.56

792.39

782.16

740.63

753.95

6.99

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (S$ million)
273
444
321
Hotels and other accommodation
consumer expenditure (S$ per capita) 89.70
125.94
76.85

335

365

407

434

477

516

471

535

95.86

81.48

87.53

95.50

98.52

103.95

106.68

94.44

105.45

17.56

21

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.977

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

24.2

39.6

42.3

50.8

69.6

71.0

75.0

79.8

81.7

56.4

56.8

56.6

56.0

55.1

55.3

55.0

54.9

55.0

27.9

35.1

41.2

46.0

50.2

53.5

56.5

58.9

60.9

CD player and DVD player/recorder households

CD player households (% of
households)
38.3
49.4
DVD player/recorder households (% of
households)
0.7

% change
1990-2010

43.62

Video game console households

Video game console households (% of
households)
19.8

22.4

22.3

22.4

22.6

22.8

23.0

23.2

23.4

23.5

23.7

20.18

Mobile telephone households

Mobile telephone households (% of
households)

14.9

85.4

92.8

95.8

97.4

98.2

98.9

99.4

99.7

99.8

10,986.98

100

1,937

2,237

2,649

2,603

2,739

2,894

3,064

3,235

3,466

Internet users
Internet users (000)

0.9

Source: National statistical offices/Euromonitor International

www.euromonitor.com

553

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.978

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

30.7

34.6

34.8

35.3

35.5

35.1

35.0

38.3

39.7

40.3

40.5

32.18

3,301

3,456

3,735

3,654

3,694

3,966

4,073

3,458

3,723

157.85

874

898

951

910

900

944

950

791

855

95.36

2,213

2,333

2,541

2,504

2,551

2,760

2,853

2,437

2,617

185.90

163

173

190

189

195

212

221

191

208

235.94

51

52

54

50

48

50

49

40

43

48.19

839.81

896.38

856.48

839.37

864.31

841.63

693.34

733.33

54.77

218.35

228.15

213.30

204.45

205.79

196.38

158.62

168.48

17.26

566.87

609.72

587.05

579.69

601.42

589.45

488.59

515.42

71.60

41.99

45.62

44.35

44.22

46.30

45.74

38.20

41.04

101.64

12.60

12.89

11.78

11.02

10.80

10.06

7.93

8.40

-11.05

Transport services consumer expenditure

Transport services consumer
expenditure (S$ million)
1,444
2,683
Rail travel consumer expenditure (S$
million)
438
781
Buses, coaches and taxis consumer
expenditure (S$ million)
915
1,732
Air travel consumer expenditure (S$
million)
62
121
Other travel consumer expenditure
(S$ million)
29
50

Transport services per capita consumer expenditure

Transport services consumer
expenditure (S$ per capita)
473.83
761.38
790.54
Rail travel consumer expenditure (S$
per capita)
143.68
221.52
209.31
Buses, coaches and taxis consumer
expenditure (S$ per capita)
300.35
491.52
530.04
Air travel consumer expenditure (S$
per capita)
20.35
34.23
38.91
Other travel consumer expenditure
(S$ per capita)
9.45
14.11
12.29
Source: Euromonitor International from national statistics

Money

Table: 3.979

1990
Annual savings and savings ratio
Annual savings (S$ million)
9,869
Savings ratio (% of disposable
income)
24.2

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

13,144

33,708

33,669

35,136

36,420

38,290

42,042

43,843

44,540

45,978

365.87

21.1

31.3

31.1

30.9

30.3

30.2

29.9

29.1

29.1

28.1

15.91

131,017

134,921

144,981

145,598

144,363

152,841

160,036

167,464

172,468

110,390

113,260

116,269

116,982

116,114

123,744

128,694

136,416

141,872

20,627

21,660

28,711

28,616

28,249

29,097

31,342

31,048

30,596

6,252

7,160

7,535

7,853

8,706

9,324

10,023

10,224

10,633

3,136

3,390

3,783

4,296

4,918

5,457

6,071

6,496

6,976

Consumer lending by category

Consumer lending (total) (S$ million)
Mortgages/housing share of total
consumer lending (S$ million)
Consumer credit share of total
consumer lending (S$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

554

Euromonitor International 2011

Section 3 Country snapshots Slovakia

Slovakia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.980

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

243
530
380
612
376
690
1,088
1,156
912

212
478
354
657
453
753
1,037
1,285
934

160
373
309
608
459
835
1,008
1,479
974

155
357
302
596
451
831
1,024
1,497
978

153
345
289
585
448
825
1,040
1,517
983

155
335
273
574
443
816
1,056
1,539
988

159
325
259
559
435
804
1,075
1,555
986

161
319
245
545
427
789
1,096
1,571
976

162
316
235
529
418
776
1,117
1,580
965

162
314
230
508
408
764
1,138
1,579
957

162
314
224
489
399
751
1,155
1,580
952

% change
1990-2010
-33.35
-40.75
-41.02
-20.17
5.97
8.79
6.19
36.66
4.35

Source: National statistical offices/Euromonitor International

People

Table: 3.981

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
5,270
0-14 yrs (000)
1,341
15-64 yrs (000)
3,387
65+ yrs (000)
541

5,349
1,224
3,547
578

5,379
1,007
3,759
613

5,379
975
3,788
616

5,380
944
3,815
620

5,385
919
3,840
626

5,389
894
3,862
633

5,392
871
3,882
639

5,394
851
3,897
645

5,395
832
3,912
651

5,397
820
3,916
660

2.41
-38.84
15.62
21.95

Male population by age at January 1st

Male population by age at January
1st (000)
2,578
0-14 yrs (000)
685
15-64 yrs (000)
1,677
65+ yrs (000)
217

2,605
626
1,755
225

2,612
515
1,865
231

2,611
499
1,880
232

2,611
484
1,895
233

2,613
471
1,909
234

2,616
458
1,922
236

2,618
446
1,933
239

2,619
436
1,942
241

2,621
427
1,951
243

2,622
421
1,954
247

1.71
-38.49
16.56
13.84

Female population by age at January 1st

Female population by age at January
1st (000)
2,692
0-14 yrs (000)
657
15-64 yrs (000)
1,711
65+ yrs (000)
325

2,743
598
1,792
353

2,767
492
1,894
381

2,768
476
1,908
384

2,769
461
1,920
388

2,771
448
1,931
392

2,773
436
1,941
396

2,774
425
1,949
401

2,774
414
1,955
405

2,775
406
1,961
408

2,775
399
1,962
413

3.08
-39.19
14.71
27.36

Ethnic groups
Slovakian (000)
Hungarian (000)
Gipsy (000)
Czech, Moravian, Silesian (000)
Ruthenian and Ukrainian (000)
Other and not declared (000)

4,513
571
74
53
30
27

4,595
553
83
51
33
34

4,643
518
93
47
36
43

4,646
513
94
46
36
44

4,650
508
95
46
36
45

4,657
504
96
45
37
46

4,662
500
98
45
37
47

4,667
496
99
44
37
48

4,671
492
100
44
38
49

4,675
489
101
43
38
50

4,678
485
102
43
38
50

3.65
-15.00
36.58
-19.52
27.26
83.96

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,510
154
345
2,262

2,517
181
381
2,269

2,452
245
384
2,299

2,433
252
389
2,306

2,421
260
390
2,309

2,407
268
394
2,317

2,395
275
397
2,322

2,383
282
399
2,328

2,370
288
402
2,333

2,360
294
404
2,338

2,348
300
407
2,342

-6.43
95.01
18.05
3.54

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

-32.90
38.43

27

27

28

28

29

29

29

29

29

18.92

24

25

25

26

26

26

26

26

26

18.50

2,992
2,387

3,002
2,378

3,013
2,372

3,027
2,363

3,036
2,356

3,047
2,347

3,059
2,336

3,069
2,327

2.34
2.50

112

112

112

112

112

112

112

112

2.37

428,284
237,217
93,898
87,853
85,989
83,298
70,954
60,633
58,348
56,752

429,017
238,214
94,587
88,289
86,431
83,580
71,401
60,982
58,691
57,133

429,957
239,256
95,259
88,734
86,880
83,887
71,842
61,331
59,033
57,509

431,348
240,504
95,992
89,250
87,397
84,271
72,335
61,726
59,418
57,923

432,138
241,372
96,549
89,620
87,771
84,526
72,702
62,016
59,702
58,235

433,237
242,368
97,137
90,032
88,185
84,832
73,097
62,333
60,011
58,568

434,626
243,491
97,758
90,488
88,640
85,186
73,522
62,676
60,345
58,922

435,690
244,399
98,275
90,860
89,012
85,468
73,873
62,959
60,621
59,216

-1.32
4.16
13.09
7.03
6.61
3.54
7.72
8.55
6.93
13.45

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
5
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(years)
24
25
First marriage: average age of women
(years)
22
23

Urban and rural population, and population density

Urban population (000)
2,999
3,011
2,985
Rural population (000)
2,270
2,338
2,394
Population density (persons per sq
km)
110
111
112
Population of major cities
Bratislava (Number)
Kosice (Number)
Presov (Number)
Nitra (Number)
Zilina (Number)
Banska Bystrica (Number)
Trnava (Number)
Martin (Number)
Trencin (Number)
Poprad (Number)

441,500
234,633
86,899
84,890
83,495
82,544
68,577
57,999
56,693
52,195

438,987
236,560
90,300
86,776
84,865
83,820
69,292
59,398
57,232
54,825

428,121
236,479
93,284
87,507
85,634
83,113
70,572
60,342
58,061
56,419

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

555

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.982

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,918
Over US$5,000 (000)
1,456
Over US$15,000 (000)
143
Over US$35,000 (000)
48
Over US$55,000 (000)
27

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,098
1,964
321
78
44

2,124
2,067
581
99
55

2,150
2,130
877
114
60

2,175
2,160
1,059
134
67

2,199
2,179
1,306
182
91

2,220
2,210
1,662
273
100

2,240
2,235
1,894
435
152

2,259
2,252
1,864
397
143

2,276
2,268
1,841
363
123

% change
1990-2010

Households by number of persons

1 person (000)
382
2 persons (000)
441
3 persons (000)
332
4 persons (000)
421
5 persons (000)
171
6+ persons (000)
69

476
446
356
421
157
64

650
488
372
400
131
57

677
496
373
396
127
56

703
504
373
392
123
55

728
511
374
389
119
55

751
517
375
386
116
54

772
523
376
383
113
53

793
528
377
381
110
52

811
533
378
378
107
51

829
537
379
376
104
50

117.17
21.75
14.10
-10.55
-38.93
-26.60

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

382
473
808
101
52

476
508
789
93
53

650
619
690
69
69

677
633
673
66
75

703
644
663
65
75

728
665
642
63
78

751
677
634
60
77

772
684
627
58
79

793
691
620
56
81

811
698
608
54
88

829
712
589
51
95

117.17
50.61
-27.10
-49.29
83.12

1,158

1,309
1,309
430
180

1,606
46
1,560
267
251

1,641
59
1,582
248
262

1,675
87
1,588
230
270

1,707
92
1,616
214
278

1,736
109
1,628
199
285

1,763
125
1,638
186
291

1,788
143
1,645
174
297

1,810
160
1,650
163
302

56.32

1,158
514
143

1,571
34
1,536
288
239

42.47
-68.31
112.10

Households by type of dwelling

Apartment (000)
1,269
Other (000)
51

1,279
41

1,269
42

1,275
43

1,281
44

1,286
44

1,290
44

1,293
44

1,294
44

1,295
45

1,295
45

2.03
-12.46

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

498
105
139
98
3

668
178
170
49
1

1,897
302
595
36
0

2,403
827
680
25
0

2,885
987
957
78
2

3,148
1,033
1,011
125
2

3,675
1,156
1,301
142
2

3,798
1,211
1,179
209
0

3,791
1,248
1,177
184
5

3,984
1,275
1,231
191
2

4,220
1,336
1,333
173
2

747.35
1,173.17
861.42
76.46
-22.29

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

46.0
0.0
21.2
1.4
1.0
80.3
28.5
0.0
76.4
36.6

74.0
0.4
36.2
11.2
4.2
74.3
49.2
0.0
82.2
45.0

86.5
4.0
34.5
55.9
24.6
77.6
61.8
0.6
86.6
63.0

89.2
4.8
35.2
60.9
20.3
79.0
52.0
0.8
87.1
65.1

91.8
5.6
36.2
64.3
39.0
80.3
52.0
1.0
87.4
67.2

94.7
6.4
37.2
67.0
47.0
81.4
50.3
1.2
87.8
69.4

97.9
7.2
38.2
69.2
50.1
82.2
61.0
1.3
88.1
71.6

98.7
8.1
39.1
71.2
55.4
82.8
55.6
1.5
88.4
73.7

99.0
9.0
40.0
72.7
63.2
83.1
50.7
1.7
88.7
75.8

99.2
9.9
40.9
74.1
64.0
83.4
46.5
1.8
89.0
77.9

99.3
10.7
41.7
75.2
65.3
83.6
42.8
1.9
89.2
80.0

115.89
53,357.72
96.79
5,246.94
6,736.20
4.15
50.02

1,168
605
315
165
52
27
4

1,148
600
311
157
50
26
4

1,140
595
310
156
50
26
4

1,143
599
312
154
49
25
4

1,124
602
296
150
47
25
4

1,122
605
293
148
48
25
3

1,123
609
293
144
48
26
3

1,124
613
291
143
48
26
3

1,124
617
290
140
48
26
3

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

16.75
118.51

Source: Euromonitor International from national statistics

556

Euromonitor International 2011

Section 3 Country snapshots Slovakia

Income

Table: 3.983

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,752.05

6,107.46

6,649.38

7,303.12

8,039.81

8,984.19

9,949.57

10,036.66

10,233.73

587.73

7,918.87

7,746.10

7,842.08

8,393.29

8,850.53

9,629.13

10,198.99

10,127.08

10,233.73

24.63

4,270.54

4,526.54

5,003.11

5,467.40

5,958.61

6,665.95

7,333.32

7,495.39

7,642.56

595.33

5,879.26

5,741.02

5,900.52

6,283.55

6,559.46

7,144.47

7,517.16

7,562.91

7,642.56

26.01

2,405
2,859
3,371
3,810
4,132
4,340
4,482
4,581
4,569
4,351
3,896

5,278
5,864
6,561
7,232
7,715
8,007
8,178
8,286
8,282
8,042
7,472

5,874
6,400
7,022
7,605
8,049
8,327
8,502
8,618
8,610
8,377
7,745

6,414
6,957
7,609
8,216
8,683
8,985
9,182
9,321
9,318
9,057
8,285

7,236
7,766
8,384
8,956
9,392
9,715
9,931
10,102
10,099
9,819
8,886

7,854
8,430
9,140
9,828
10,305
10,668
10,899
11,095
11,131
10,811
9,739

8,746
9,380
10,168
10,973
11,491
11,890
12,147
12,370
12,440
12,096
10,842

9,710
10,383
11,211
12,094
12,639
13,071
13,346
13,612
13,713
13,373
11,899

9,640
10,331
11,195
12,144
12,716
13,120
13,388
13,662
13,800
13,486
11,924

9,892
10,589
11,422
12,357
12,942
13,319
13,629
13,922
14,090
13,783
12,116

Gross income (annual, constant) by age

Aged 15-19 (EUR)
5,462
Aged 20-24 (EUR)
6,494
Aged 25-29 (EUR)
7,657
Aged 30-34 (EUR)
8,654
Aged 35-39 (EUR)
9,385
Aged 40-44 (EUR)
9,857
Aged 45-49 (EUR)
10,180
Aged 50-54 (EUR)
10,404
Aged 55-59 (EUR)
10,377
Aged 60-64 (EUR)
9,883
Aged 65+ (EUR)
8,848

7,290
8,100
9,062
9,989
10,657
11,059
11,296
11,445
11,440
11,109
10,321

7,475
8,144
8,935
9,677
10,242
10,596
10,818
10,966
10,956
10,659
9,855

7,588
8,230
9,002
9,719
10,272
10,630
10,862
11,027
11,023
10,715
9,801

8,334
8,945
9,657
10,315
10,818
11,190
11,439
11,636
11,632
11,309
10,235

8,659
9,293
10,076
10,834
11,360
11,760
12,015
12,230
12,270
11,918
10,736

9,383
10,063
10,908
11,772
12,328
12,756
13,031
13,270
13,346
12,976
11,631

9,960
10,650
11,499
12,404
12,963
13,406
13,688
13,962
14,065
13,716
12,204

9,729
10,427
11,299
12,256
12,834
13,242
13,512
13,788
13,928
13,611
12,035

9,892
10,589
11,422
12,357
12,942
13,319
13,629
13,922
14,090
13,783
12,116

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
1,488.05
2,843.30
Gross income (annual, constant) (EUR
per capita)
8,211.06
6,400.39
Disposable income (annual, current)
(EUR per capita)
1,099.13
2,051.71
Disposable income (annual, constant)
(EUR per capita)
6,064.99
4,618.49
Gross income (annual, current) by age
Aged 15-19 (EUR)
Aged 20-24 (EUR)
Aged 25-29 (EUR)
Aged 30-34 (EUR)
Aged 35-39 (EUR)
Aged 40-44 (EUR)
Aged 45-49 (EUR)
Aged 50-54 (EUR)
Aged 55-59 (EUR)
Aged 60-64 (EUR)
Aged 65+ (EUR)

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.984

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
5,459
Food and non-alcoholic beverages
(EUR million)
1,203
Alcoholic beverages and tobacco (EUR
million)
332
Clothing and footwear (EUR million)
385
Housing (EUR million)
1,235
Household goods and services (EUR
million)
312
Health goods and medical services
(EUR million)
87
Transport (EUR million)
404
Communications (EUR million)
71
Leisure and recreation (EUR million)
576
Education (EUR million)
37
Hotels and catering (EUR million)
528
Miscellaneous goods and services
(EUR million)
291

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

10,324

21,300

22,783

25,504

27,784

30,960

33,908

37,647

37,771

38,398

603.33

2,889

4,694

4,829

4,946

5,057

5,378

6,028

6,846

6,845

6,859

470.12

680
776
1,816

1,130
999
4,699

1,166
943
5,473

1,234
1,067
6,545

1,287
1,180
7,150

1,369
1,254
8,201

1,523
1,340
8,813

1,579
1,587
9,502

1,643
1,499
9,670

1,630
1,417
10,172

391.27
267.86
723.46

524

1,100

1,160

1,295

1,505

1,700

1,877

2,342

2,182

2,124

581.06

257
877
217
739
60
762

504
1,961
794
1,843
165
1,611

591
2,033
854
1,944
240
1,620

804
2,187
925
2,173
362
1,684

916
2,408
1,003
2,431
420
1,877

1,046
2,602
1,090
2,684
470
2,253

1,251
2,803
1,183
3,103
495
2,331

1,359
3,179
1,248
3,578
525
2,441

1,412
3,064
1,249
3,788
561
2,429

1,522
3,176
1,351
3,353
611
2,428

1,660.06
687.17
1,815.90
482.02
1,565.40
359.43

728

1,800

1,930

2,283

2,550

2,914

3,160

3,460

3,428

3,754

1,191.84

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.985

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,430

2,156
1,194
962
13
35

2,138
1,164
974
11
22

2,171
1,178
993
14
32

2,177
1,201
976
17
38

2,215
1,233
983
16
36

2,302
1,291
1,010
16
38

2,358
1,322
1,036
15
42

2,434
1,363
1,072
21
42

2,366
1,326
1,040
19
42

2,303
1,294
1,009
20
44

325
172
153

485
263
222

457
246
212

481
250
231

428
224
204

353
179
174

291
143
148

257
126
131

323
171
153

394
208
186

95.15

90.41

20
51
202

7.7

13.1

18.5

17.4

18.1

16.2

13.3

11.0

9.6

12.0

14.6

12.6

18.4

17.2

17.2

15.4

12.2

9.8

8.4

11.4

13.9

13.7

18.6

17.6

19.1

17.2

14.7

12.5

10.9

12.8

15.6

-5.21
-3.49
-14.07

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

557

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.986

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

353

174
330

153
260
666

153
245
670

154
233
683

153
225
673

145
219
650

144
211
617

138
204
591

140
202
567

142
201
542

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

6
15

82
42
40

152
73
79

158
74
84

165
76
89

181
81
100

198
84
114

218
90
128

229
91
138

235
90
144

238
91
147

2.2

1.1

1.0

0.9

0.9

0.8

0.9

0.9

0.9

0.9

28,162
4,536
1,665

31,852
5,202
2,089

35,371
5,597
1,980

36,337
5,512
2,165

40,190
6,470
2,515

46,379
6,945
2,346

65,026
11,069
4,163

71,548
12,312
4,612

75,596
13,092
4,887

7,816
2,423

9,350
2,809

10,421
3,310

10,482
3,300

11,026
3,447

13,049
4,045

20,145
4,847

22,319
5,216

23,866
5,414

4,680
1,054
4,144
1,844

4,870
1,206
4,302
2,024

5,220
1,021
5,100
2,722

6,085
1,290
5,065
2,438

6,018
1,156
6,873
2,685

6,820
1,588
8,767
2,819

8,657
1,541
11,135
3,469

9,280
1,611
12,480
3,718

9,653
1,655
13,212
3,817

56

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

% change
1990-2010

-43.11

326.15

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.987

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (EUR
million)
1,078
2,698
Bread and cereals (EUR million)
148
432
Meat (EUR million)
318
793
Fish and seafood (EUR million)
35
87
Milk, cheese and eggs (EUR million)
144
434
Oils and fats (EUR million)
81
180
Fruit (EUR million)
117
231
Vegetables (EUR million)
44
143
Sugar and confectionery (EUR million)
159
303
Other foods (EUR million)
32
94

4,310
802
1,212
127
847
236
270
265
393
157

4,449
858
1,207
129
873
247
278
277
421
160

4,572
850
1,294
146
837
292
276
315
412
151

4,652
855
1,315
152
855
272
279
327
438
158

4,929
918
1,376
160
894
270
297
390
464
161

5,497
1,043
1,497
182
1,002
286
362
446
500
179

6,238
1,251
1,664
203
1,149
350
410
468
543
199

6,245
1,249
1,703
210
1,148
350
409
470
510
197

6,298
1,289
1,705
211
1,182
342
390
492
486
199

484.28
773.95
435.92
499.84
721.40
321.77
233.30
1,020.71
204.85
531.81

801.18
149.16
225.36
23.67

827.10
159.60
224.31
23.96

849.88
157.97
240.54
27.14

863.87
158.85
244.28
28.23

914.54
170.25
255.36
29.71

1,019.55
193.54
277.62
33.83

1,156.56
231.98
308.57
37.67

1,157.48
231.50
315.64
38.92

1,167.00
238.87
315.99
39.12

470.52
753.38
423.31
485.72

157.41
43.84
50.18
49.34

162.27
45.84
51.59
51.48

155.48
54.29
51.28
58.48

158.85
50.57
51.85
60.63

165.87
50.03
55.09
72.40

185.85
53.08
67.07
82.70

213.12
64.91
76.03
86.75

212.78
64.87
75.81
87.11

219.02
63.46
72.26
91.17

702.06
311.84
225.45
994.33

73.12
29.11

78.30
29.71

76.60
28.12

81.36
29.25

86.02
29.80

92.74
33.13

100.58
36.91

94.53
36.51

90.04
36.88

197.67
516.94

682

1,467

1,485

1,536

1,693

2,025

2,092

2,164

2,236

2,174

334.73

127.54

272.77

276.16

285.46

314.35

375.77

388.03

401.16

414.43

402.85

324.49

1990

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
204.55
504.33
Bread and cereals (EUR per capita)
27.99
80.77
Meat (EUR per capita)
60.38
148.33
Fish and seafood (EUR per capita)
6.68
16.28
Milk, cheese and eggs (EUR per
capita)
27.31
81.18
Oils and fats (EUR per capita)
15.41
33.69
Fruit (EUR per capita)
22.20
43.17
Vegetables (EUR per capita)
8.33
26.68
Sugar and confectionery (EUR per
capita)
30.25
56.67
Other foods (EUR per capita)
5.98
17.57
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
500
Catering consumer expenditure (EUR
per capita)
94.90

Source: National statistical offices/OECD/Eurostat/Euromonitor International

558

Euromonitor International 2011

Section 3 Country snapshots Slovakia

Drinking

Table: 3.988

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
224
394
698
Beer (EUR million)
62
109
198
Spirits (EUR million)
119
194
311
Wine (EUR million)
43
91
189

681
210
288
183

706
221
281
204

705
225
282
199

756
251
298
207

815
289
311
215

848
285
340
224

971
319
376
275

908
314
343
251

305.09
405.13
189.13
479.96

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
42.55
73.72
129.77
126.66
Beer (EUR per capita)
11.80
20.45
36.88
39.10
Spirits (EUR per capita)
22.54
36.31
57.82
53.54
Wine (EUR per capita)
8.20
16.98
35.06
34.00

131.13
41.11
52.14
37.86

130.94
41.75
52.35
36.86

140.24
46.63
55.26
38.37

151.09
53.53
57.68
39.88

157.24
52.77
63.04
41.44

179.97
59.13
69.69
50.97

168.29
58.22
63.65
46.43

295.56
393.24
182.32
466.31

380
149

374
160

406
172

449
184

531
211

608
240

600
219

562
211

349.00
181.15

231

214

234

265

320

369

381

350

599.09

69.46

75.30

83.37

98.49

112.80

111.21

104.08

338.43

29.68

31.87

34.11

39.10

44.40

40.59

39.12

174.53

39.78

43.42

49.25

59.39

68.40

70.62

64.77

582.64

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
125
192
385
Coffee, tea and cocoa (EUR million)
75
101
150
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
50
91
234

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
23.74
35.88
71.52
70.61
Coffee, tea and cocoa (EUR per
capita)
14.25
18.94
27.96
27.72
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita)
9.49
16.94
43.56
42.89
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.989

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
108
Tobacco consumer expenditure (EUR
per capita)
20.40

286

431

484

529

582

613

708

731

672

721

570.99

53.43

80.22

90.05

98.31

108.06

113.71

131.39

135.51

124.55

133.66

555.20

34.0
51.0
18.4

31.6
49.6
15.1

33.2
49.5
18.2

32.4
49.1
17.0

32.5
48.9
17.4

32.9
48.6
18.3

31.7
47.4
17.0

31.0
46.5
16.5

30.9
46.4
16.4

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.990

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
150
Personal care consumer expenditure
(EUR per capita)
28.37

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

319

726

767

852

969

1,148

1,405

1,593

1,365

1,597

968.37

59.62

134.99

142.64

158.29

179.91

212.95

260.54

295.29

253.00

295.96

943.22

300
42
48
51
22
62

326
46
52
54
24
69

348
49
55
58
27
73

369
53
59
62
29
76

439
62
69
74
35
92

469
67
76
79
37
96

464
64
72
78
36
96

60.53
8.48
9.60
10.11
4.48
12.85

64.61
9.19
10.25
10.78
4.93
13.60

68.42
9.80
10.91
11.54
5.37
14.07

81.34
11.59
12.76
13.78
6.48
17.06

86.99
12.34
14.00
14.71
6.79
17.79

85.98
11.92
13.41
14.49
6.74
17.79

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
274
Colour cosmetics (EUR million)
38
Fragrances (EUR million)
44
Hair care (EUR million)
47
Mens grooming (EUR million)
20
Skin care (EUR million)
56

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
51.03
55.75
Colour cosmetics (EUR per capita)
7.02
7.73
Fragrances (EUR per capita)
8.27
8.98
Hair care (EUR per capita)
8.82
9.51
Mens grooming (EUR per capita)
3.67
4.01
Skin care (EUR per capita)
10.36
11.47
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

559

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.991

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

650
13
611
19

753
19
704
18

811
14
762
22

854
11
811
22

921
8
878
22

1,071
8
1,019
26

1,018
9
969
24

954
6
911
21

212.07
-55.10
226.49
125.69

6
294

12
314

14
369

10
401

13
420

17
516

16
481

14
464

292.88
481.08

139.98
3.57
130.84
3.33

150.66
2.53
141.53
4.09

158.43
2.08
150.45
4.01

170.75
1.43
162.88
4.08

198.53
1.56
188.98
4.84

188.68
1.67
179.60
4.45

176.72
1.12
168.85
3.93

204.72
-56.16
218.81
120.38

2.27
58.29

2.53
68.47

1.89
74.33

2.34
77.86

3.17
95.76

2.97
89.15

2.62
85.92

283.63
467.41

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
306
562
689
Clothing materials (EUR million)
14
20
18
Garments (EUR million)
279
517
643
Other clothing (EUR million)
9
19
21
Clothing, cleaning, repair and hire
(EUR million)
4
6
8
Footwear (EUR million)
80
214
309

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
57.99
105.07
128.17
120.80
Clothing materials (EUR per capita)
2.56
3.68
3.25
2.44
Garments (EUR per capita)
52.96
96.68
119.50
113.66
Other clothing (EUR per capita)
1.78
3.51
3.90
3.53
Clothing, cleaning, repair and hire
(EUR per capita)
0.68
1.22
1.49
1.17
Footwear (EUR per capita)
15.14
39.99
57.50
54.56
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.992

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

221.00

324.00

465.00

565.00

626.00

760.00

1,077.00

1,366.00

1,630.29

1,847.86

94.4

88.5

86.3

74.8

73.8

74.4

68.3

66.8

66.8

65.2

63.1

-33.14

5.6

11.5

13.7

25.2

26.2

25.6

31.7

33.2

33.2

34.8

36.9

558.57

Healthy life expectancy at birth

Total population (years)
71
Males (years)
67
Females (years)
75

72
68
76

74
70
78

74
70
78

74
70
78

74
70
78

74
70
78

74
71
78

75
71
79

75
71
79

75
71
79

5.91
7.07
4.89

10.9

14.3

15.4

16.5

17.6

18.7

19.7

20.7

21.5

22.2

106.98

26.8

31.3

32.2

33.6

34.0

34.9

35.5

36.2

36.8

37.3

43.49

57
14

61
15

67
17

76
19

86
20

100
23

105
25

111
26

115
28

19
9
9

21
10
10

22
10
11

26
12
12

31
15
13

36
17
15

39
18
15

41
19
16

43
19
16

16

19

21

23

25

29

31

32

33

11.40
2.88

12.44
3.18

14.05
3.44

16.00
3.77

18.48
4.31

19.56
4.62

20.61
4.90

21.33
5.10

3.84
1.78
1.83

4.16
1.94
1.99

4.87
2.32
2.14

5.73
2.78
2.35

6.70
3.21
2.70

7.16
3.31
2.82

7.65
3.46
2.89

8.01
3.57
2.92

3.44

3.83

4.26

4.70

5.38

5.78

6.00

6.16

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
10.7
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
26.0

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
10.64
Analgesics (EUR per capita)
2.69
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
3.58
Digestive Remedies (EUR per capita)
1.65
Medicated Skin Care (EUR per capita)
1.71
Vitamins and Dietary Supplements
(EUR per capita)
3.04
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.993

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

400
314

698
1,007

730
963

766
891

704
912

734
932

790
949

851
964

895
979

926
993

6,873.28
1,767.30

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
105
123
Package holidays consumer
expenditure (EUR per capita)
19.89
22.92

282

307

343

356

372

410

596

617

496

373.31

52.41

57.09

63.68

66.19

68.97

75.97

110.45

114.36

91.91

362.17

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
28
80
144
Hotels and other accommodation
consumer expenditure (EUR per capita) 5.37
14.88
26.79

135

149

184

228

239

277

193

254

796.02

25.10

27.62

34.15

42.23

44.35

51.41

35.77

46.99

774.93

1990
Satellite TV and Cable TV households
Cable TV households (000)
13
Satellite TV households (000)
53
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

560

Euromonitor International 2011

Section 3 Country snapshots Slovakia

Consumer Technology

Table: 3.994

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

1.2

3.6

7.1

11.4

26.5

35.3

41.7

47.4

10.0

11.1

12.1

11.6

11.1

11.3

10.8

10.7

10.5

2.5

5.3

10.2

15.7

21.6

27.8

32.7

37.1

41.0

CD player and DVD player/recorder households

CD player households (% of
households)
0.1
3.1
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

8,298.22

Video game console households

Video game console households (% of
households)
1.0

6.0

7.7

7.9

8.1

8.2

8.3

8.5

8.6

8.6

8.6

728.22

Mobile telephone households

Mobile telephone households (% of
households)

6.9

51.4

61.8

74.0

79.7

85.4

88.5

88.5

87.2

88.5

15,871.04

28

2,160

2,316

2,847

2,973

3,022

3,334

3,851

4,064

4,140

0.6

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.995

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

40.5

36.5

40.5

43.1

45.8

48.6

51.8

54.1

55.8

57.7

59.3

46.33

148

364

400

453

566

614

691

796

809

880

887.57

22

52

54

65

90

95

101

103

112

127

829.14

124

299

338

363

442

486

564

665

669

726

884.24

10

19

27

26

10

19

15

12

16

13

14

731.97

67.67

74.32

84.26

105.09

113.91

128.26

147.55

149.94

163.05

864.33

9.67

10.11

12.16

16.71

17.70

18.75

19.15

20.76

23.59

807.26

55.55

62.82

67.53

82.03

90.18

104.64

123.22

124.00

134.60

861.07

1.78

0.41

3.44

4.94

4.90

1.93

3.43

2.78

2.25

0.67

0.99

1.13

1.41

1.13

2.93

1.74

2.41

2.62

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
89
Rail travel consumer expenditure
(EUR million)
14
Buses, coaches and taxis consumer
expenditure (EUR million)
74
Air travel consumer expenditure (EUR
million)
0
Other travel consumer expenditure
(EUR million)
2

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
16.91
27.67
Rail travel consumer expenditure
(EUR per capita)
2.60
4.06
Buses, coaches and taxis consumer
expenditure (EUR per capita)
14.00
23.18
Air travel consumer expenditure (EUR
per capita)
0.00
0.00
Other travel consumer expenditure
(EUR per capita)
0.32
0.43

712.39

Source: Euromonitor International from national statistics

Money

Table: 3.996

1990
Annual savings and savings ratio
Annual savings (EUR million)
577
Savings ratio (% of disposable
income)
10.0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,127

2,016

1,663

1,534

1,691

1,248

2,048

1,964

2,707

2,884

399.70

10.3

8.8

6.8

5.7

5.7

3.9

5.7

5.0

6.7

7.0

-29.83

6,691

7,847

10,792

15,129

21,035

28,327

35,520

41,039

41,742

952

1,597

2,728

3,824

5,285

8,932

12,498

17,486

19,295

5,739

6,250

8,064

11,305

15,750

19,395

23,022

23,553

22,447

2,162

2,548

2,870

3,111

3,313

3,595

3,939

4,266

4,406

252

468

684

732

989

1,150

1,275

1,000

1,025

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

561

World Consumer Lifestyles Databook 2011

Slovenia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.997

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

74
163
121
204
144
269
423
509
365

59
142
108
210
147
259
404
541
397

54
115
88
184
145
267
389
583
438

54
112
84
179
142
264
388
590
446

53
111
82
174
138
260
388
596
447

53
110
79
170
134
255
387
602
450

54
109
78
165
132
252
388
612
456

55
108
77
160
130
248
388
627
460

55
109
76
155
128
242
390
635
460

56
110
74
149
124
236
392
640
460

57
110
74
145
121
230
394
643
470

% change
1990-2010
-23.16
-32.22
-38.95
-29.13
-15.69
-14.53
-6.70
26.27
28.79

Source: National statistical offices/Euromonitor International

People

Table: 3.998

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
1,996
0-14 yrs (000)
418
15-64 yrs (000)
1,367
65+ yrs (000)
212

1,989
369
1,381
240

1,994
307
1,399
289

1,995
299
1,401
295

1,996
292
1,405
300

1,998
287
1,404
306

2,003
283
1,407
313

2,010
281
1,411
319

2,016
280
1,411
325

2,023
280
1,411
332

2,029
280
1,414
335

1.63
-33.05
3.44
58.45

964
189
691
85

975
158
710
107

976
154
712
110

977
150
714
113

977
147
714
116

981
146
716
120

986
144
719
123

990
144
720
126

994
144
721
129

998
144
723
131

3.10
-32.84
6.31
78.16

Female population by age at January 1st

Female population by age at January
1st (000)
1,028
0-14 yrs (000)
204
15-64 yrs (000)
687
65+ yrs (000)
138

1,025
180
690
156

1,019
149
688
182

1,019
145
690
185

1,020
142
691
187

1,021
139
691
190

1,022
138
691
193

1,024
136
692
196

1,026
136
691
199

1,029
136
690
202

1,031
136
691
204

0.24
-33.27
0.60
47.91

Ethnic groups
Slovenian (000)
Unknown (000)
Serbian (000)
Croats (000)
Undeclared (000)
Bosnian (000)
Muslims (000)
Albanians (000)
Hungarian (000)
Roma (000)
Macedonian (000)
Italian (000)
Montenegrins (000)
German (000)
Other (000)

1,740
40
48
55
27
31
26
3
8
2
4
3
4
0
3

1,716
75
46
49
26
28
18
5
8
3
4
3
4
0
5

1,693
131
41
37
23
22
11
6
7
3
4
2
3
1
10

1,691
138
40
35
23
22
10
7
6
3
4
2
3
1
10

1,690
144
39
34
22
21
10
7
6
4
4
2
2
1
11

1,687
151
38
33
22
20
10
7
6
4
4
2
2
1
11

1,690
157
38
31
22
20
10
7
6
4
4
2
2
1
12

1,693
162
37
30
21
19
9
7
6
4
4
2
2
1
12

1,696
168
37
29
21
18
9
8
6
4
4
2
2
1
13

1,699
173
36
28
21
18
9
8
6
4
4
2
2
1
13

1,702
177
36
27
21
17
9
8
5
4
4
2
2
1
13

-2.16
341.64
-26.06
-49.85
-24.26
-43.49
-65.99
126.87
-34.15
75.07
-11.11
-34.19
-55.66
103.70
385.01

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

938
53
137
868

910
65
128
886

852
83
132
927

845
85
133
932

840
88
134
934

834
90
136
938

830
93
137
943

827
96
139
949

823
99
140
955

819
101
142
960

816
104
144
965

-12.98
96.36
4.62
11.16

4
1

3
1

3
1

3
1

3
1

3
1

3
1

3
1

3
1

-26.55
30.48

30

30

30

31

31

31

31

31

31

16.55

27

28

28

28

28

28

28

28

28

18.99

1,013
982

1,015
982

1,016
982

1,020
984

1,026
985

1,030
987

1,034
989

1,040
989

2.41
0.82

99

99

99

99

100

100

100

101

1.53

257,853
93,117
37,612
35,443
26,697
23,635
22,411
18,881
16,227
13,466

257,254
92,603
37,453
35,353
26,691
23,581
22,436
19,412
16,190
13,459

256,559
92,095
37,284
35,249
26,669
23,517
22,445
19,885
16,145
13,443

256,737
91,911
37,253
35,267
26,733
23,534
22,523
20,362
16,157
13,472

257,422
91,939
37,299
35,356
26,845
23,597
22,639
20,840
16,200
13,525

257,790
91,874
37,304
35,400
26,920
23,631
22,723
21,252
16,223
13,560

258,199
91,841
37,320
35,452
26,996
23,669
22,805
21,630
16,249
13,596

259,054
91,984
37,405
35,565
27,115
23,748
22,922
22,013
16,302
13,654

-4.87
-15.45
-8.00
-4.33
-0.67
-5.79
1.71
96.13
-6.54
-7.91

Male population by age at January 1st

Male population by age at January
1st (000)
968
0-14 yrs (000)
215
15-64 yrs (000)
680
65+ yrs (000)
74

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
4
4
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
27
28
First marriage: average age of women
(years)
24
25

Urban and rural population, and population density

Urban population (000)
1,015
1,011
1,012
Rural population (000)
981
978
982
Population density (persons per sq
km)
99
99
99
Population of major cities
Ljubljana (Number)
Maribor (Number)
Celje (Number)
Kranj (Number)
Velenje (Number)
Koper/Capodistria (Number)
Novo mesto (Number)
Ptuj (Number)
Trbovlje (Number)
Nova Gorica (Number)

272,306
108,797
40,659
37,176
27,298
25,208
22,536
11,223
17,442
14,827

268,913
102,136
39,907
36,805
27,230
24,601
22,530
13,670
16,902
13,836

258,873
93,847
37,834
35,587
26,742
23,726
22,415
18,339
16,290
13,491

Source: Euromonitor International from national statistics/UN

562

Euromonitor International 2011

Section 3 Country snapshots Slovenia

House and Home

Table: 3.999

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
266
649
Over US$5,000 (000)
11
585
Over US$15,000 (000)
3
236
Over US$35,000 (000)
1
26
Over US$55,000 (000)
1
14

688
662
451
96
33

694
678
532
171
49

700
688
578
245
80

706
695
595
278
97

713
703
611
306
116

721
713
645
384
171

728
722
670
451
236

735
728
667
424
208

741
734
668
416
199

178.92
6,408.52
23,960.88
44,021.08
37,490.51

Households by number of persons

1 person (000)
117
2 persons (000)
137
3 persons (000)
136
4 persons (000)
158
5 persons (000)
54
6+ persons (000)
36

127
142
140
159
52
32

151
158
144
159
50
27

154
161
145
159
49
26

158
164
145
159
49
26

162
167
145
158
49
25

166
171
145
158
49
25

170
174
145
158
48
25

174
178
145
158
48
25

178
181
145
158
48
25

182
185
145
157
48
24

55.99
35.21
7.00
-0.23
-11.20
-31.40

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

117
90
146
13
271

127
101
137
13
273

151
117
131
12
277

154
121
132
12
274

158
124
133
12
273

162
126
133
12
273

166
128
133
12
273

170
131
135
12
273

174
134
136
12
272

178
138
137
12
270

182
142
138
12
269

55.99
57.90
-5.71
-10.22
-0.81

443

572
15
557
57
59

580
19
561
55
60

586
22
565
52
62

594
25
569
50
63

605
27
578
46
62

616
29
587
43
62

626
32
595
40
62

636
34
602
37
62

645
37
609
35
62

45.82

443
119
75

488
2
486
94
70

37.54
-71.00
-17.30

Households by type of dwelling

Apartment (000)
235

255

315

320

326

331

338

344

350

356

363

54.42

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

20
9
1
1
8

286
125
16
11
105

667
273
63
34
214

710
295
73
38
215

783
319
83
41
248

878
353
94
53
283

941
374
102
66
303

988
389
110
77
310

1,204
468
136
107
375

1,086
424
121
93
354

1,152
449
134
100
371

5,778.31
4,991.97
17,742.58
15,526.50
4,685.43

72.4
12.0
84.9
0.1
2.9
93.0
59.8
4.6
81.4
93.3

88.8
18.1
80.6
1.9
13.5
93.8
75.4
5.7
78.6
94.3

95.9
34.4
85.3
18.3
58.0
97.8
89.5
7.7
87.4
96.0

95.6
37.5
83.9
24.0
55.0
97.6
87.5
8.0
88.6
95.6

96.3
39.9
82.8
30.9
58.0
98.3
86.6
8.3
90.3
96.1

96.3
42.3
83.5
37.2
61.0
98.4
85.0
8.6
91.0
96.4

96.6
45.0
82.1
43.1
65.0
98.3
83.8
8.8
91.4
96.6

96.5
47.3
82.0
47.9
66.0
98.1
82.8
9.1
92.0
96.7

96.5
49.2
81.8
51.7
65.0
98.1
81.4
9.4
92.7
96.8

96.7
50.7
81.6
54.5
71.2
98.1
80.0
9.7
93.3
96.9

96.9
52.0
81.4
56.3
74.3
98.2
78.6
9.9
93.8
97.0

33.79
333.14
-4.12
55,388.33
2,463.78
5.61
31.52
114.04
15.20
3.99

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Source: Euromonitor International from national statistics

www.euromonitor.com

563

World Consumer Lifestyles Databook 2011

Income

Table: 3.1000

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
335.27
4,619.62
Gross income (annual, constant) (EUR
per capita)
8,311.51
10,123.50
Disposable income (annual, current)
(EUR per capita)
241.29
3,341.16
Disposable income (annual, constant)
(EUR per capita)
5,981.64
7,321.86

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

10,392.04

11,075.51

11,909.74

12,651.24

13,424.46

14,541.91

15,876.05

15,745.06

16,002.55

4,672.99

13,192.17

13,322.47

13,839.16

14,353.31

14,907.94

15,641.04

16,209.12

15,986.89

16,002.55

92.53

7,543.03

7,977.31

8,572.79

9,186.57

9,681.74

10,466.32

11,328.56

11,251.77

11,435.78

4,639.43

9,575.50

9,595.73

9,961.61

10,422.51

10,751.63

11,257.40

11,566.23

11,424.58

11,435.78

91.18

Gross income (annual, current) by age

Aged 15-19 (EUR)
332
Aged 20-24 (EUR)
417
Aged 25-29 (EUR)
489
Aged 30-34 (EUR)
520
Aged 35-39 (EUR)
506
Aged 40-44 (EUR)
474
Aged 45-49 (EUR)
448
Aged 50-54 (EUR)
447
Aged 55-59 (EUR)
446
Aged 60-64 (EUR)
400
Aged 65+ (EUR)
301

4,279
5,289
6,295
6,823
6,802
6,487
6,228
6,207
6,208
5,664
4,538

8,377
10,512
12,887
14,484
14,816
14,369
13,896
13,865
13,883
12,836
10,486

8,707
11,019
13,623
15,386
15,798
15,334
14,813
14,783
14,773
13,716
11,103

9,121
11,631
14,502
16,486
16,987
16,512
15,941
15,919
15,895
14,765
11,876

9,468
12,170
15,304
17,474
18,061
17,573
16,965
16,929
16,930
15,682
12,519

9,815
12,639
16,070
18,466
19,142
18,706
18,039
17,989
18,057
16,553
13,241

10,403
13,454
17,224
19,982
20,754
20,333
19,583
19,527
19,654
17,979
14,306

11,234
14,588
18,820
22,036
22,964
22,508
21,684
21,601
21,794
19,957
15,768

10,782
14,108
18,359
21,631
22,645
22,215
21,413
21,294
21,541
19,755
15,470

10,705
14,157
18,522
21,972
23,131
22,691
21,895
21,734
22,008
20,281
15,664

3,128.02
3,295.84
3,689.03
4,128.49
4,468.05
4,685.50
4,784.13
4,764.82
4,833.38
4,975.86
5,112.09

Gross income (annual, constant) by age

Aged 15-19 (EUR)
8,355
Aged 20-24 (EUR)
10,503
Aged 25-29 (EUR)
12,316
Aged 30-34 (EUR)
13,091
Aged 35-39 (EUR)
12,757
Aged 40-44 (EUR)
11,946
Aged 45-49 (EUR)
11,294
Aged 50-54 (EUR)
11,255
Aged 55-59 (EUR)
11,239
Aged 60-64 (EUR)
10,067
Aged 65+ (EUR)
7,572

9,562
11,820
14,068
15,247
15,201
14,497
13,918
13,870
13,873
12,657
10,141

10,820
13,577
16,645
18,708
19,137
18,559
17,949
17,909
17,932
16,579
13,545

10,651
13,479
16,665
18,821
19,326
18,758
18,120
18,084
18,071
16,779
13,582

10,771
13,734
17,125
19,469
20,060
19,498
18,825
18,798
18,770
17,436
14,024

10,910
14,023
17,635
20,135
20,812
20,250
19,549
19,508
19,509
18,070
14,425

11,038
14,215
18,073
20,768
21,528
21,037
20,287
20,232
20,307
18,616
14,892

11,293
14,605
18,698
21,692
22,529
22,073
21,258
21,198
21,336
19,517
15,529

11,540
14,985
19,333
22,636
23,590
23,121
22,275
22,190
22,387
20,501
16,198

10,980
14,368
18,697
22,029
23,062
22,624
21,807
21,686
21,937
20,119
15,754

10,705
14,157
18,522
21,972
23,131
22,691
21,895
21,734
22,008
20,281
15,664

28.13
34.79
50.40
67.84
81.32
89.95
93.86
93.10
95.82
101.47
106.88

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1001

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
424
Food and non-alcoholic beverages
(EUR million)
89
Alcoholic beverages and tobacco (EUR
million)
17
Clothing and footwear (EUR million)
33
Housing (EUR million)
88
Household goods and services (EUR
million)
23
Health goods and medical services
(EUR million)
5
Transport (EUR million)
66
Communications (EUR million)
4
Leisure and recreation (EUR million)
40
Education (EUR million)
7
Hotels and catering (EUR million)
31
Miscellaneous goods and services
(EUR million)
22

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

6,318

13,279

14,432

15,373

16,364

17,230

19,130

20,934

20,878

21,324

4,935.19

1,126

2,204

2,365

2,421

2,445

2,524

2,779

3,047

3,123

3,167

3,466.87

361
394
1,154

596
811
2,543

654
888
2,675

661
916
2,887

734
936
3,124

778
936
3,285

839
1,054
3,473

934
1,203
3,905

957
1,024
3,925

980
1,008
4,008

5,805.76
2,973.57
4,480.38

367

794

857

904

976

1,012

1,160

1,204

1,279

1,315

5,717.19

152
1,085
116
568
57
441

455
1,960
388
1,397
122
844

499
2,141
424
1,538
135
960

525
2,351
492
1,667
157
1,027

570
2,564
575
1,757
183
1,071

593
2,767
624
1,831
198
1,147

668
3,108
603
1,966
247
1,413

733
3,420
652
2,041
267
1,527

756
3,512
529
2,109
290
1,499

786
3,627
548
2,166
299
1,482

15,014.04
5,429.29
13,958.96
5,329.70
4,176.47
4,605.91

498

1,164

1,295

1,365

1,429

1,537

1,819

2,002

1,875

1,937

8,664.93

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1002

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

10
17

888
476
412
18
15

922
500
422
25
34

896
489
408
23
34

942
510
432
38
50

941
511
430
36
47

968
522
446
36
49

991
540
451
39
48

985
532
453
37
50

975
525
450
36
49

960
518
442
35
48

71
40
31

62
31
31

64
33
31

64
32
32

66
33
33

62
27
35

51
22
28

45
22
23

61
33
28

74
40
34

7.4

6.3

6.7

6.4

6.5

6.0

4.9

4.4

5.9

7.2

7.7

5.9

6.3

5.9

6.1

4.9

4.0

4.0

5.9

7.2

7.0

6.8

7.1

6.9

7.1

7.2

5.9

4.8

5.8

7.1

% change
1990-2010

231.17
184.27

Source: International Labour Organisation/Euromonitor International

564

Euromonitor International 2011

Section 3 Country snapshots Slovenia

Learning

Table: 3.1003

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

67

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

55
102

53
86
221

48
87
218

41
93
188

41
93
181

43
93
174

45
95
153

46
96
147

49
97
141

51
98
134

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

68
30
38

99
43
56

101
44
58

104
44
60

112
47
66

115
48
67

116
49
67

115
49
67

116
49
67

116
49
67

0.6

1.0

1.0

0.9

1.0

1.0

1.0

1.2

1.2

1.2

14,278
1,698
985

13,931
1,581
863

14,831
1,457
875

15,787
1,606
861

17,145
1,578
867

16,680
1,492
983

17,221
1,421
981

17,195
1,386
983

16,964
1,348
981

5,937
553

6,199
476

7,017
558

7,183
638

8,504
601

8,282
731

8,591
700

8,655
699

8,551
699

2,295
437
1,416
957

2,120
313
1,432
947

2,219
340
1,357
1,008

2,259
383
1,723
1,134

2,168
412
1,703
1,312

2,105
402
1,312
1,373

2,337
425
1,335
1,431

2,321
425
1,278
1,448

2,304
420
1,219
1,442

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

74.64

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1004

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
81
Bread and cereals (EUR million)
13
Meat (EUR million)
31
Fish and seafood (EUR million)
1
Milk, cheese and eggs (EUR million)
12
Oils and fats (EUR million)
5
Fruit (EUR million)
4
Vegetables (EUR million)
6
Sugar and confectionery (EUR million)
5
Other foods (EUR million)
3

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,017
188
343
19
159
53
64
77
74
42

2,007
438
558
55
320
78
151
159
164
85

2,149
473
576
59
348
80
163
174
184
92

2,193
475
569
60
356
78
171
186
197
102

2,208
473
573
62
354
77
176
188
202
103

2,280
477
606
62
363
78
184
196
211
104

2,500
505
668
67
414
88
205
209
235
110

2,748
542
741
73
458
96
229
229
261
119

2,851
596
705
98
466
80
250
245
273
138

2,891
606
709
100
473
77
255
250
281
141

3,455.55
4,566.51
2,196.28
8,590.94
3,780.73
1,388.04
5,630.20
4,169.36
5,163.42
4,196.84

1,076.93
236.95
288.51
29.32

1,098.47
237.90
285.09
29.86

1,105.22
236.66
286.74
30.93

1,138.28
238.07
302.55
30.75

1,243.74
251.27
332.23
33.12

1,362.66
268.87
367.33
36.03

1,409.42
294.49
348.59
48.38

1,424.76
298.64
349.35
49.18

3,398.61
4,491.78
2,159.50
8,451.76

174.52
40.20
81.82
87.02

178.18
39.01
85.72
92.94

177.25
38.79
87.89
94.27

181.03
39.18
91.76
97.71

206.06
43.63
101.98
104.08

227.31
47.59
113.53
113.57

230.42
39.49
123.62
121.06

233.24
38.03
125.74
123.21

3,718.58
1,364.21
5,538.44
4,100.98

92.23
46.35

98.72
51.05

101.14
51.55

105.15
52.08

116.70
54.67

129.64
58.78

134.91
68.47

138.42
69.46

5,079.13
4,128.03

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
40.72
511.41
1,006.66
Bread and cereals (EUR per capita)
6.50
94.35
219.53
Meat (EUR per capita)
15.46
172.16
280.04
Fish and seafood (EUR per capita)
0.58
9.50
27.39
Milk, cheese and eggs (EUR per
capita)
6.11
79.79
160.34
Oils and fats (EUR per capita)
2.60
26.69
38.87
Fruit (EUR per capita)
2.23
32.08
75.97
Vegetables (EUR per capita)
2.93
38.51
79.95
Sugar and confectionery (EUR per
capita)
2.67
37.11
82.16
Other foods (EUR per capita)
1.64
21.22
42.40
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
21
Catering consumer expenditure (EUR
per capita)
10.67

357

664

746

779

818

891

1,081

1,170

1,198

1,170

5,391.25

179.39

333.10

374.11

390.11

409.28

444.87

537.56

580.36

592.11

576.50

5,303.31

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

565

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.1005

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
10
176
263
Beer (EUR million)
6
107
146
Spirits (EUR million)
0
12
32
Wine (EUR million)
3
58
85

284
159
37
88

281
165
33
83

296
178
36
81

301
184
39
78

318
198
44
77

334
211
48
75

353
222
49
82

356
226
50
79

3,355.65
3,391.26
11,252.08
2,247.91

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
5.16
88.63
131.82
142.37
Beer (EUR per capita)
3.25
53.58
73.01
79.81
Spirits (EUR per capita)
0.22
5.94
16.22
18.34
Wine (EUR per capita)
1.69
29.11
42.59
44.22

140.61
82.53
16.30
41.78

148.12
89.09
18.25
40.79

150.09
91.89
19.40
38.80

158.39
98.34
21.74
38.30

165.87
104.56
24.00
37.32

174.65
109.99
24.34
40.31

175.43
111.55
24.84
39.04

3,300.31
3,335.35
11,070.28
2,210.31

216
69

228
73

237
77

244
80

279
93

299
100

272
88

277
89

3,589.62
2,944.60

147

155

160

163

186

198

184

186

3,982.82

114.20

118.75

121.62

138.66

148.27

134.34

136.39

3,530.53

36.52

38.75

40.05

46.04

49.83

43.42

44.11

2,895.84

77.67

79.99

81.58

92.62

98.43

90.91

91.77

3,917.44

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
7
109
197
Coffee, tea and cocoa (EUR million)
3
40
64
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
5
69
133

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
3.76
54.81
98.82
108.32
Coffee, tea and cocoa (EUR per
capita)
1.47
19.92
32.03
34.80
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita)
2.28
34.89
66.79
73.52
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1006

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
6
Tobacco consumer expenditure (EUR
per capita)
3.16

184

333

370

380

438

477

521

599

603

624

9,811.49

92.59

166.96

185.64

190.26

219.13

238.06

259.09

297.24

298.33

307.77

9,652.75

34.5
40.6
28.7

34.0
40.1
28.3

33.8
40.0
28.0

33.8
40.0
28.0

33.8
40.0
28.0

33.8
40.0
28.0

33.9
40.0
28.0

33.9
40.0
28.0

33.4
39.5
27.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1007

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
8
Personal care consumer expenditure
(EUR per capita)
3.86

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

129

302

343

356

369

363

396

494

432

444

5,671.43

64.63

151.39

171.75

178.54

184.71

181.38

196.94

244.77

213.75

219.04

5,579.00

157
19
15
38
13
33

165
20
16
38
14
35

174
20
16
38
15
39

177
21
18
37
16
39

182
21
19
36
16
40

191
21
20
37
17
43

190
20
19
36
17
44

82.59
9.78
7.79
19.08
7.10
17.64

86.96
10.10
8.14
18.79
7.48
19.47

88.26
10.28
8.85
18.30
7.80
19.26

90.56
10.34
9.47
18.05
8.10
19.99

94.82
10.46
9.79
18.36
8.47
21.43

93.75
9.95
9.45
18.04
8.56
21.58

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
145
Colour cosmetics (EUR million)
16
Fragrances (EUR million)
13
Hair care (EUR million)
39
Mens grooming (EUR million)
12
Skin care (EUR million)
30

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
72.86
78.85
Colour cosmetics (EUR per capita)
8.18
9.27
Fragrances (EUR per capita)
6.60
7.44
Hair care (EUR per capita)
19.42
19.18
Mens grooming (EUR per capita)
5.79
6.76
Skin care (EUR per capita)
15.08
16.73
Source: National statistical offices/OECD/Eurostat/Euromonitor International

566

Euromonitor International 2011

Section 3 Country snapshots Slovenia

Fashion

Table: 3.1008

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

669
6
633
17

717
8
676
21

731
8
690
23

732
7
692
25

811
6
772
26

921
6
878
31

786
6
750
20

770
6
737
19

3,110.42
825.82
3,372.62
1,810.54

13
220

11
200

11
205

8
203

7
243

7
282

11
237

10
238

791.56
2,600.35

359.00
4.13
338.72
10.51

366.03
3.89
345.40
11.29

365.52
3.46
345.52
12.31

403.57
2.84
384.08
12.99

456.71
2.74
435.34
15.18

388.77
3.15
370.61
9.78

379.77
3.04
363.04
9.13

3,059.00
811.00
3,317.00
1,779.94

5.63
100.05

5.45
102.40

4.23
101.52

3.65
120.89

3.45
139.94

5.23
117.32

5.07
117.12

777.28
2,557.10

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
24
310
618
Clothing materials (EUR million)
1
7
8
Garments (EUR million)
21
279
579
Other clothing (EUR million)
1
11
16
Clothing, cleaning, repair and hire
(EUR million)
1
13
15
Footwear (EUR million)
9
83
193

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
12.02
156.05
309.93
335.10
Clothing materials (EUR per capita)
0.33
3.64
4.12
3.25
Garments (EUR per capita)
10.62
140.37
290.37
317.04
Other clothing (EUR per capita)
0.49
5.71
7.89
8.31
Clothing, cleaning, repair and hire
(EUR per capita)
0.58
6.33
7.55
6.50
Footwear (EUR per capita)
4.41
41.85
96.79
110.20
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1009

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
73
Males (years)
69
Females (years)
77
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
11.3
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.6

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

532.00

940.00

1,224.29

1,408.68

1,518.28

1,595.86

1,835.87

2,117.00

2,330.83

2,593.32

77.7

73.4

72.0

73.0

72.0

72.5

71.5

71.4

71.0

70.8

22.3

26.6

28.0

27.0

28.0

27.5

28.5

28.6

29.0

29.2

74
70
78

76
72
80

77
73
81

77
73
81

78
74
81

78
75
82

79
75
82

79
75
82

79
76
82

79
76
83

8.05
9.29
6.95

12.0

15.7

16.1

16.5

16.9

17.3

17.7

18.0

18.4

18.8

66.48

31.6

37.4

38.6

39.7

40.9

42.0

43.1

43.9

44.5

44.9

46.86

22
5

22
6

22
6

24
6

26
7

28
8

32
9

35
10

38
11

7
3
6

8
3
4

8
3
4

9
3
4

10
3
5

10
4
5

12
4
6

14
4
6

15
4
6

10

10

11

12

11.10
2.82

11.07
2.83

11.87
3.01

13.08
3.44

14.15
3.86

15.96
4.37

17.14
4.77

18.67
5.31

3.86
1.69
2.13

3.91
1.70
2.05

4.50
1.70
2.07

4.90
1.70
2.37

5.19
1.78
2.54

6.17
1.86
2.75

6.79
1.96
2.77

7.61
2.06
2.79

4.19

4.57

4.31

4.48

4.80

5.18

5.36

5.70

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
11.11
Analgesics (EUR per capita)
2.60
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
3.64
Digestive Remedies (EUR per capita)
1.46
Medicated Skin Care (EUR per capita)
2.85
Vitamins and Dietary Supplements
(EUR per capita)
3.87
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

217
113

322
114

456
114

385
114

381
115

378
116

389
118

444
119

477
120

497
121

302.85
1,675.65

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
10
109
Package holidays consumer
expenditure (EUR per capita)
4.91
55.02

221

234

243

257

273

318

352

283

285

2,807.66

110.98

117.09

121.77

128.84

136.43

158.13

174.35

139.91

140.45

2,761.10

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
10
85
180
Hotels and other accommodation
consumer expenditure (EUR per capita) 5.11
42.51
90.20

213

248

254

255

332

357

301

313

2,965.94

106.95

124.35

127.02

127.42

165.36

176.97

149.02

154.14

2,916.84

1990
Satellite TV and Cable TV households
Cable TV households (000)
123
Satellite TV households (000)
7
Cinema attendances
Cinema attendances (million)

Source: Euromonitor International from Council of Europe

www.euromonitor.com

567

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.1011

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.0

2.1

4.3

18.0

34.0

43.6

49.7

56.1

61.3

CD player and DVD player/recorder households

CD player households (% of
households)
0.6
6.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
1.1
Mobile telephone households
Mobile telephone households (% of
households)

0.8

Internet users
Internet users (000)

% change
1990-2010

20.1

22.1

24.1

26.1

28.1

27.1

26.1

26.6

25.6

5.6

12.0

22.3

34.6

44.6

51.5

56.3

59.8

62.7

4,249.07

6.5

9.8

10.1

10.3

10.3

10.4

10.5

10.6

10.6

10.7

886.61

16.6

82.0

80.1

87.0

87.0

90.0

90.0

92.0

93.8

95.1

11,305.32

57

554

635

815

937

1,083

1,141

1,162

1,299

1,338

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1012

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

68.7

69.9

79.4

78.7

78.6

79.6

79.8

80.1

80.3

80.5

80.7

83

170

176

186

194

196

212

239

240

245

1,797.92

10

27

31

33

33

32

41

47

46

47

3,224.10

58

124

132

132

140

137

150

167

165

165

1,770.29

15

13

17

18

20

14

14

21

25

854.39

11

9,127.99

85.13

88.06

93.29

97.00

97.84

105.37

118.65

118.58

120.67

1,767.52

13.79

15.54

16.38

16.44

15.89

20.30

23.43

22.92

23.32

3,170.87

62.35

66.04

66.23

69.87

68.57

74.44

82.77

81.67

81.13

1,740.34

6.59

4.53

8.55

9.04

10.04

6.77

6.89

10.15

12.17

839.11

2.40

1.94

2.14

1.64

3.35

3.87

5.56

3.84

4.06

8,980.20

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
13
Rail travel consumer expenditure
(EUR million)
1
Buses, coaches and taxis consumer
expenditure (EUR million)
9
Air travel consumer expenditure (EUR
million)
3
Other travel consumer expenditure
(EUR million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
6.46
41.90
Rail travel consumer expenditure
(EUR per capita)
0.71
5.08
Buses, coaches and taxis consumer
expenditure (EUR per capita)
4.41
29.02
Air travel consumer expenditure (EUR
per capita)
1.30
7.36
Other travel consumer expenditure
(EUR per capita)
0.04
0.44

17.48

Source: Euromonitor International from national statistics

Money

Table: 3.1013

1990
Annual savings and savings ratio
Annual savings (EUR million)
53
Savings ratio (% of disposable
income)
10.9

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

637

2,399

2,164

2,535

3,022

3,242

3,098

3,371

3,421

3,497

6,534.51

9.6

16.0

13.6

14.8

16.5

16.7

14.7

14.8

15.0

15.1

37.74

840

1,044

1,841

2,691

3,584

4,882

6,267

5,772

5,841

189

297

994

1,699

2,454

3,653

4,971

4,415

4,455

651

747

847

992

1,130

1,229

1,296

1,357

1,387

1,708

2,467

2,310

2,330

2,412

2,487

2,627

2,718

2,870

53

66

73

89

105

116

120

122

126

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

568

Euromonitor International 2011

Section 3 Country snapshots South Africa

South Africa

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1014

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,076
5,893
3,613
5,686
3,676
6,230
6,540
5,519
1,809

3,023
6,079
3,919
6,286
4,197
7,239
7,700
6,777
2,176

3,130
6,001
4,005
6,918
4,711
8,167
8,989
8,324
2,727

3,160
6,017
3,993
6,970
4,796
8,317
9,142
8,524
2,820

3,183
6,042
3,983
7,007
4,875
8,465
9,290
8,715
2,917

3,192
6,074
3,975
7,028
4,942
8,606
9,433
8,895
3,016

3,185
6,111
3,974
7,035
4,997
8,737
9,577
9,066
3,117

3,163
6,151
3,979
7,030
5,038
8,855
9,722
9,227
3,221

3,130
6,187
3,991
7,018
5,063
8,951
9,868
9,375
3,329

3,096
6,213
4,008
7,000
5,072
9,017
10,013
9,505
3,442

3,071
6,223
4,029
6,980
5,063
9,047
10,152
9,613
3,700

% change
1990-2010
-0.17
5.60
11.53
22.76
37.72
45.22
55.22
74.18
104.50

Source: National statistical offices/Euromonitor International

People

Table: 3.1015

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
36,745
0-14 yrs (000)
14,289
15-64 yrs (000)
21,287
65+ yrs (000)
1,169

41,375
14,897
25,082
1,396

46,197
15,144
29,294
1,760

46,849
15,180
29,848
1,820

47,477
15,214
30,379
1,884

48,073
15,243
30,879
1,951

48,639
15,266
31,351
2,022

49,173
15,282
31,796
2,095

49,668
15,293
32,203
2,171

50,110
15,301
32,560
2,249

50,492
15,307
32,858
2,328

37.41
7.13
54.35
99.08

Male population by age at January 1st

Male population by age at January
1st (000)
18,182
20,382
0-14 yrs (000)
7,174
7,484
15-64 yrs (000)
10,555
12,341
65+ yrs (000)
454
557

22,715
7,614
14,406
695

23,041
7,633
14,692
717

23,358
7,651
14,968
740

23,661
7,666
15,231
764

23,949
7,678
15,482
789

24,223
7,687
15,720
816

24,477
7,693
15,941
843

24,705
7,697
16,137
872

24,903
7,700
16,303
900

36.96
7.34
54.46
98.37

Female population by age at January 1st

Female population by age at January
1st (000)
18,563
20,993
0-14 yrs (000)
7,115
7,413
15-64 yrs (000)
10,733
12,741
65+ yrs (000)
716
838

23,483
7,530
14,888
1,065

23,807
7,547
15,156
1,104

24,119
7,563
15,411
1,145

24,413
7,577
15,648
1,188

24,690
7,587
15,870
1,232

24,950
7,595
16,076
1,279

25,190
7,601
16,262
1,328

25,405
7,604
16,423
1,377

25,590
7,607
16,555
1,428

37.85
6.91
54.25
99.52

Ethnic groups
African (000)
Coloured (000)
White (000)
Indian/Asian (000)

25,114
4,049
6,373
1,209

31,599
3,788
4,876
1,113

36,180
4,130
4,730
1,157

36,769
4,193
4,710
1,177

37,335
4,255
4,690
1,197

37,874
4,315
4,667
1,218

38,389
4,370
4,642
1,238

38,881
4,420
4,613
1,259

39,343
4,465
4,580
1,279

39,763
4,504
4,544
1,300

40,131
4,539
4,506
1,317

59.80
12.11
-29.30
8.89

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

11,951
599
1,358
22,837

12,576
753
1,424
26,621

13,195
905
1,912
30,185

13,289
926
1,994
30,639

13,372
945
2,069
31,091

13,456
964
2,146
31,507

13,531
982
2,217
31,909

13,592
1,000
2,288
32,293

13,654
1,016
2,356
32,641

13,699
1,031
2,420
32,960

13,723
1,045
2,478
33,246

14.83
74.50
82.45
45.58

4
1

4
1

4
1

4
1

4
1

4
1

4
1

4
1

4
1

98.92
41.06

32

33

33

33

33

33

33

33

33

17.43

29

29

29

29

29

29

30

30

30

15.33

27,323
19,525

27,917
19,560

28,499
19,574

29,069
19,570

29,626
19,547

30,164
19,503

30,675
19,435

31,155
19,338

62.93
9.72

39

39

40

40

40

41

41

42

37.41

3,455,026
3,098,932
3,222,879
2,599,085
2,108,725
1,021,537
675,012
710,507
571,833
666,205

3,566,451
3,194,989
3,287,234
2,642,446
2,169,311
1,029,614
692,876
714,598
582,536
665,736

3,675,357
3,294,010
3,349,500
2,676,279
2,228,936
1,037,333
712,113
718,345
593,748
662,708

3,782,355
3,395,036
3,409,727
2,702,726
2,287,746
1,044,504
732,279
721,625
605,232
657,580

3,888,180
3,497,097
3,468,086
2,724,229
2,345,908
1,050,930
752,906
724,312
616,730
650,867

3,992,600
3,595,390
3,524,664
2,747,917
2,402,863
1,056,540
772,344
726,464
627,491
644,673

4,092,336
3,690,345
3,578,358
2,768,517
2,457,320
1,061,730
791,265
728,366
637,889
638,095

4,186,688
3,780,351
3,628,916
2,787,459
2,508,811
1,066,497
809,212
730,054
647,711
631,655

109.14
79.04
59.00
84.13
88.83
23.28
52.82
19.25
41.12
26.53

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
2
4
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
28
31
First marriage: average age of women
(years)
26
28

Urban and rural population, and population density

Urban population (000)
19,121
22,543
26,723
Rural population (000)
17,624
18,831
19,475
Population density (persons per sq
km)
30
34
38
Population of major cities
Johannesburg (Number)
CapeTown (Number)
Durban (Number)
East Rand (Number)
Pretoria (Number)
Port Elizabeth (Number)
Bloemfontein (Number)
East London (Number)
Pietermaritzburg (Number)
Vereeniging (Number)

2,001,854
2,111,418
2,282,351
1,513,823
1,328,580
865,120
529,509
612,189
458,990
499,223

2,525,696
2,491,871
2,678,529
1,934,913
1,622,510
958,266
594,282
675,025
514,031
583,092

3,341,166
3,007,240
3,156,910
2,544,816
2,047,471
1,013,457
659,031
706,311
561,953
663,826

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

569

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1016

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
5,887
7,722
Over US$5,000 (000)
3,266
4,531
Over US$15,000 (000)
1,103
1,693
Over US$35,000 (000)
316
492
Over US$55,000 (000)
149
225

8,836
3,673
965
238
112

9,922
5,202
1,745
483
221

10,583
6,241
2,425
745
349

10,948
6,705
2,742
877
417

11,093
6,909
2,937
960
454

11,405
7,286
3,213
1,086
520

11,494
7,137
3,022
984
465

11,727
7,325
3,128
1,027
486

12,241
8,195
3,875
1,399
690

107.93
150.96
251.27
342.37
362.42

Households by number of persons

1 person (000)
1,047
2 persons (000)
1,110
3 persons (000)
943
4 persons (000)
980
5 persons (000)
756
6+ persons (000)
1,896

1,456
1,541
1,308
1,358
1,060
2,256

2,198
2,321
1,645
1,705
1,344
2,647

2,312
2,441
1,654
1,714
1,353
2,669

2,433
2,568
1,659
1,719
1,357
2,680

2,564
2,706
1,656
1,716
1,356
2,678

2,705
2,855
1,648
1,707
1,350
2,664

2,856
3,014
1,633
1,692
1,339
2,637

3,014
3,181
1,615
1,673
1,324
2,606

3,178
3,353
1,593
1,650
1,307
2,572

3,348
3,531
1,570
1,626
1,288
2,538

219.77
218.20
66.46
65.85
70.46
33.87

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,047
426
4,117
589
552

1,456
1,100
5,213
700
509

2,198
2,156
6,177
953
376

2,312
2,247
6,263
969
353

2,433
2,351
6,328
969
334

2,564
2,446
6,317
992
358

2,705
2,602
6,286
1,002
334

2,856
2,804
6,197
1,004
310

3,014
2,904
6,166
1,008
321

3,178
3,051
6,120
1,017
288

3,348
3,143
6,114
1,033
264

219.77
636.95
48.52
75.21
-52.24

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

3,604
1,093
2,511
1,997
1,131

4,817
1,413
3,404
2,237
1,924

6,302
1,735
4,567
2,120
3,438

6,450
1,737
4,713
2,085
3,607

6,592
1,750
4,842
2,060
3,763

6,728
1,764
4,964
2,041
3,907

6,859
1,793
5,066
2,030
4,041

6,984
1,821
5,163
2,023
4,164

7,108
1,850
5,258
2,022
4,282

7,231
1,879
5,352
2,026
4,397

7,356
1,909
5,447
2,035
4,511

104.13
74.69
116.93
1.89
298.73

5,483

7,821

8,020

8,212

8,398

8,578

8,752

8,925

9,100

9,278

176.14

474
340
2,682

791
349
2,898

816
355
2,952

840
360
3,003

864
365
3,051

887
369
3,095

910
373
3,137

932
377
3,178

956
381
3,218

980
385
3,259

1,073.48
2.34
11.89

4,860
2,657
591
412
1,199

9,803
5,667
1,275
862
1,999

22,433
12,909
2,816
1,948
4,760

25,264
14,602
3,148
2,189
5,325

28,736
16,648
3,570
2,493
6,025

32,314
18,837
4,016
2,722
6,739

36,445
21,251
4,541
3,038
7,616

41,825
24,434
5,177
3,472
8,742

46,705
27,271
5,749
3,851
9,835

48,733
28,427
5,966
3,992
10,348

51,868
30,270
6,315
4,238
11,045

967.31
1,039.31
967.75
928.80
820.84

Household durable ownership

Colour TV Set (% of households)
24.7
Dishwasher (% of households)
2.2
Freezer (% of households)
1.5
Microwave Oven (% of households)
2.3
Personal Computer (% of households)
1.3
Refrigerator (% of households)
47.5
Telephone (% of households)
24.5
Tumble Drier (% of households)
0.1
Vacuum Cleaner (% of households)
6.8
Washing Machine (% of households)
8.9

39.0
5.0
4.6
6.1
4.1
49.4
29.1
0.6
12.5
17.8

55.4
10.2
12.6
19.8
9.9
55.0
24.1
1.9
24.7
22.2

57.2
10.6
14.2
22.8
10.9
58.9
22.0
2.1
27.2
22.5

59.0
11.0
16.0
25.8
12.0
61.0
21.4
2.3
29.8
22.9

60.9
11.2
17.9
29.3
13.0
62.0
20.1
2.5
32.8
23.3

62.6
11.5
19.6
32.6
15.6
63.0
18.7
2.7
35.8
24.0

64.5
11.7
21.2
35.6
17.4
63.9
18.6
2.8
39.1
25.0

66.0
11.9
22.4
38.7
19.6
64.8
17.5
3.0
42.1
26.0

67.7
12.1
23.6
41.7
22.1
65.7
16.6
3.1
44.9
27.0

69.2
12.3
24.8
44.5
24.8
66.6
15.8
3.3
47.4
28.3

180.16
453.68
1,566.44
1,815.65
1,751.82
40.21
-35.48
2,505.44
596.96
217.21

13,927
7,862
3,415
1,400
1,077
170
3

14,059
7,912
3,451
1,430
1,089
172
5

14,192
7,938
3,500
1,479
1,095
175
5

14,737
7,951
4,000
1,500
1,100
180
6

15,111
7,963
4,300
1,532
1,120
190
6

15,336
7,955
4,400
1,576
1,200
195
10

15,520
7,939
4,508
1,610
1,250
201
12

15,665
7,912
4,590
1,650
1,300
200
13

15,876
7,900
4,700
1,700
1,351
210
15

Households by type of dwelling

Detached house (000)
3,360
Semi-detached and terraced house
(000)
83
Apartment (000)
376
Other (000)
2,912
Household running costs
Household running costs (R million)
Electricity (R million)
Gas (R million)
Solid Fuels (R million)
Liquid Fuels (R million)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

570

Euromonitor International 2011

Section 3 Country snapshots South Africa

Income

Table: 3.1017

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (R
per capita)
6,426.57
11,178.59
Gross income (annual, constant) (R
per capita)
19,508.90
22,396.44
Disposable income (annual, current)
(R per capita)
4,757.87
8,178.50
Disposable income (annual, constant)
(R per capita)
14,443.30
16,385.73

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

20,386.15

21,677.89

23,859.43

26,038.66

28,671.37

32,154.37

36,024.65

37,906.80

40,155.64

524.84

28,632.93

29,133.78

32,053.33

34,258.82

36,470.59

38,615.58

39,598.46

39,232.56

40,155.64

105.83

15,295.18

16,637.94

18,398.92

19,983.38

21,960.89

24,642.81

27,009.60

28,269.83

29,916.87

528.79

21,482.52

22,360.40

24,717.55

26,291.95

27,934.71

29,594.62

29,689.08

29,258.54

29,916.87

107.13

Gross income (annual, current) by age

Aged 15-19 (R)
2,635
Aged 20-24 (R)
5,096
Aged 25-29 (R)
8,981
Aged 30-34 (R)
12,678
Aged 35-39 (R)
15,421
Aged 40-44 (R)
16,965
Aged 45-49 (R)
17,743
Aged 50-54 (R)
17,910
Aged 55-59 (R)
17,085
Aged 60-64 (R)
14,664
Aged 65+ (R)
10,718

5,565
9,463
15,042
20,550
24,341
26,542
27,519
27,727
26,737
23,504
18,277

15,525
20,790
27,512
33,616
37,890
40,147
41,142
41,302
40,217
36,853
30,863

18,909
23,868
29,801
35,005
38,598
40,535
41,385
41,512
40,511
37,321
31,832

20,051
25,364
31,798
37,301
41,153
43,190
44,082
44,223
43,201
39,802
34,139

22,528
28,287
35,186
41,050
45,169
47,343
48,283
48,424
47,358
43,860
37,868

24,504
30,933
38,547
45,170
49,713
52,051
52,997
53,086
51,928
48,284
41,894

25,690
33,122
42,144
50,401
56,023
58,935
60,063
60,227
59,071
55,270
48,200

29,144
37,398
47,121
56,201
62,162
65,308
66,534
66,737
65,527
61,558
53,887

29,916
38,556
48,535
57,965
63,999
67,243
68,478
68,683
67,448
63,445
55,617

31,164
40,517
51,287
61,426
67,898
71,389
72,714
72,931
71,637
67,440
59,227

1,082.63
695.11
471.05
384.50
340.31
320.79
309.82
307.21
319.29
359.89
452.57

Gross income (annual, constant) by age

Aged 15-19 (R)
10,992
Aged 20-24 (R)
21,256
Aged 25-29 (R)
37,464
Aged 30-34 (R)
52,885
Aged 35-39 (R)
64,325
Aged 40-44 (R)
70,769
Aged 45-49 (R)
74,012
Aged 50-54 (R)
74,710
Aged 55-59 (R)
71,268
Aged 60-64 (R)
61,171
Aged 65+ (R)
44,711

13,606
23,136
36,779
50,245
59,513
64,896
67,285
67,792
65,374
57,468
44,687

23,833
31,915
42,234
51,605
58,166
61,629
63,158
63,403
61,738
56,573
47,379

27,389
34,572
43,166
50,704
55,908
58,713
59,946
60,128
58,678
54,059
46,107

28,648
36,239
45,431
53,294
58,797
61,707
62,982
63,183
61,723
56,866
48,776

31,131
39,089
48,623
56,726
62,419
65,423
66,722
66,917
65,443
60,610
52,330

32,358
40,847
50,902
59,647
65,646
68,734
69,983
70,100
68,571
63,760
55,321

31,680
40,845
51,971
62,152
69,086
72,677
74,067
74,270
72,844
68,156
59,438

32,567
41,790
52,656
62,802
69,464
72,979
74,348
74,575
73,224
68,788
60,216

31,198
40,210
50,616
60,450
66,743
70,126
71,414
71,627
70,340
66,165
58,002

31,164
40,517
51,287
61,426
67,898
71,389
72,714
72,931
71,637
67,440
59,227

183.51
90.61
36.90
16.15
5.56
0.88
-1.75
-2.38
0.52
10.25
32.47

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1018

1990
Consumer expenditure by category
Consumer expenditure by category (R
million)
173,355
Food and non-alcoholic beverages (R
million)
45,136
Alcoholic beverages and tobacco (R
million)
8,683
Clothing and footwear (R million)
11,053
Housing (R million)
22,240
Household goods and services (R
million)
17,958
Health goods and medical services (R
million)
7,936
Transport (R million)
22,228
Communications (R million)
4,039
Leisure and recreation (R million)
9,325
Education (R million)
2,157
Hotels and catering (R million)
5,675
Miscellaneous goods and services (R
million)
16,925

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

336,397

712,188

780,513

881,866

979,488

1,102,048

1,248,242

1,380,048

1,437,365

1,530,430

782.83

87,511

156,336

173,640

190,321

208,004

233,300

257,370

277,935

284,106

299,313

563.13

16,147
20,821
39,706

33,018
38,580
88,008

36,167
42,433
98,794

41,232
49,966
111,870

45,176
57,050
125,728

50,508
64,529
141,813

56,868
72,936
161,773

62,584
79,891
179,248

64,886
82,926
186,535

68,549
88,205
198,746

689.50
698.00
793.65

31,210

56,009

61,672

68,570

75,520

83,954

93,111

100,896

103,021

107,873

500.70

22,853
43,608
8,918
16,538
6,061
9,036

61,442
90,174
26,826
31,240
21,865
21,372

69,893
98,243
29,600
33,551
24,339
24,180

78,365
113,814
33,801
37,159
27,726
27,278

86,689
132,374
37,248
39,987
30,511
30,235

100,239
150,515
42,498
44,014
34,487
34,008

116,474
172,934
49,079
48,871
41,535
39,109

132,392
194,109
55,178
53,032
47,490
43,352

141,382
204,940
58,315
54,127
50,729
45,044

154,343
218,608
62,905
56,597
54,704
47,942

1,844.75
883.46
1,457.61
506.93
2,436.47
744.83

33,989

87,319

88,001

101,764

110,966

122,184

138,180

153,940

161,353

172,647

920.06

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.1019

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

10,875
6,259
4,616

11,651
6,500
5,151

12,133
6,786
5,346

12,208
6,935
5,273

12,641
7,203
5,438

13,216
7,551
5,665

13,765
7,697
6,068

13,781
7,746
6,035

13,741
7,759
5,982

4,761
2,181
2,580

4,541
2,123
2,418

4,313
2,021
2,291

4,455
2,013
2,442

4,327
1,938
2,389

3,948
1,886
2,062

4,079
1,924
2,154

4,336
2,043
2,293

4,632
2,187
2,445

30.4

28.0

26.2

26.7

25.5

23.0

22.9

23.9

25.2

25.8

24.6

22.9

22.5

21.2

20.0

20.0

20.9

22.0

35.9

31.9

30.0

31.6

30.5

26.7

26.2

27.5

29.0

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

571

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1020

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

206
6,952
2,742

307
8,159
3,711

318
7,466
4,354

345
7,470
4,447

387
7,444
4,593

439
7,314
4,658

459
7,257
4,772

522
7,312
4,780

544
7,232
4,816

600
7,119
4,830

612
7,099
4,838

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

675
313
362

718
332
386

745
341
404

735
334
401

741
333
409

748
344
404

749
345
405

751
346
405

752
348
405

6.9

7.0

6.9

6.8

7.3

7.9

8.5

8.7

8.9

439
246
193

622
300
321

% change
1990-2010
196.54
2.11
76.45

71.33
41.42
109.37

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1021

1990
Food consumer expenditure by category
Food consumer expenditure (R million)
41,772
Bread and cereals (R million)
9,850
Meat (R million)
11,133
Fish and seafood (R million)
1,445
Milk, cheese and eggs (R million)
3,730
Oils and fats (R million)
1,990
Fruit (R million)
3,536
Vegetables (R million)
5,010
Sugar and confectionery (R million)
2,637
Other foods (R million)
2,440

2002

2003

2004

2005

2006

2007

2008

2009

2010

80,654
19,679
22,654
3,053
7,720
4,063
4,521
9,157
5,713
4,094

145,111
35,035
40,028
5,219
12,759
7,071
10,064
17,101
9,413
8,421

160,939
39,041
44,279
5,654
13,800
7,928
11,422
18,335
10,694
9,785

176,228
43,658
47,993
6,014
14,748
8,863
12,534
19,608
11,930
10,881

192,158
46,082
53,274
6,768
16,397
9,493
13,723
21,628
13,145
11,647

214,957
49,417
60,644
8,079
18,922
10,348
15,291
24,936
14,674
12,644

237,146
54,022
66,866
8,902
20,737
11,359
17,347
27,591
16,041
14,283

256,102
57,902
71,963
9,551
22,240
12,188
19,263
29,876
17,218
15,902

261,743
58,688
73,254
9,761
22,577
12,382
20,237
30,513
17,556
16,777

275,667
61,221
77,021
10,297
23,661
12,978
21,805
32,126
18,495
18,063

559.94
521.56
591.83
612.37
534.26
552.01
516.65
541.23
601.42
640.29

3,435.31
833.35
945.15
120.68
294.57
169.24
243.81
391.37

3,711.86
919.56
1,010.88
126.66
310.62
186.67
264.01
412.99

3,997.18
958.57
1,108.17
140.79
341.09
197.47
285.47
449.90

4,419.48
1,016.00
1,246.84
166.11
389.04
212.76
314.39
512.68

4,822.68
1,098.61
1,359.80
181.04
421.70
230.99
352.77
561.10

5,156.32
1,165.79
1,448.89
192.30
447.78
245.40
387.83
601.52

5,223.38
1,171.18
1,461.86
194.79
450.55
247.09
403.86
608.91

5,459.58
1,212.48
1,525.39
203.93
468.60
257.03
431.85
636.26

380.26
352.33
403.47
418.42
361.58
374.49
348.76
366.65

228.28
208.87

251.29
229.18

273.44
242.28

301.70
259.97

326.20
290.46

346.66
320.16

350.34
334.80

366.30
357.75

410.45
438.74

Food per capita consumer expenditure by category

Food consumer expenditure (R per
capita)
1,136.79
1,949.34
3,141.11
Bread and cereals (R per capita)
268.05
475.62
758.38
Meat (R per capita)
302.97
547.54
866.46
Fish and seafood (R per capita)
39.34
73.79
112.97
Milk, cheese and eggs (R per capita)
101.52
186.58
276.18
Oils and fats (R per capita)
54.17
98.20
153.06
Fruit (R per capita)
96.23
109.26
217.84
Vegetables (R per capita)
136.35
221.32
370.18
Sugar and confectionery (R per
capita)
71.76
138.08
203.76
Other foods (R per capita)
66.40
98.95
182.28
Catering consumer expenditure
Catering consumer expenditure (R
million)
3,644
Catering consumer expenditure (R per
capita)
99.16

% change
1990-2010

1995

6,119

14,858

16,629

18,768

20,811

23,399

26,803

29,615

30,801

32,845

801.46

147.90

321.61

354.95

395.30

432.89

481.09

545.07

596.26

614.66

650.50

556.03

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.1022

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (R million)
6,838
12,828
25,948
Beer (R million)
3,716
6,976
14,076
Spirits (R million)
1,935
3,631
7,405
Wine (R million)
1,187
2,222
4,468

28,495
15,602
8,222
4,671

32,441
17,515
9,499
5,428

35,772
19,255
10,602
5,915

40,241
21,260
12,244
6,736

45,495
23,945
13,967
7,583

50,255
26,353
15,563
8,339

52,286
27,330
16,317
8,639

55,349
28,826
17,421
9,102

709.41
675.64
800.48
666.70

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (R per capita)
186.10
310.04
561.68
608.23
Beer (R per capita)
101.14
168.60
304.69
333.04
Spirits (R per capita)
52.65
87.75
160.29
175.50
Wine (R per capita)
32.31
53.70
96.71
99.70

683.31
368.90
200.07
114.33

744.11
400.53
220.54
123.05

827.34
437.11
251.74
138.50

925.19
486.94
284.04
154.21

1,011.82
530.58
313.34
167.90

1,043.42
545.40
325.62
172.41

1,096.18
570.89
345.03
180.26

489.04
464.47
555.31
457.96

12,701
6,298

14,093
6,993

15,845
7,847

18,343
9,064

20,224
9,991

21,833
10,770

22,363
11,023

23,646
11,643

602.84
594.83

6,402

7,100

7,998

9,279

10,233

11,063

11,340

12,003

610.78

296.84
147.30

329.61
163.24

377.12
186.35

411.28
203.18

439.58
216.84

446.28
219.98

468.30
230.58

411.48
405.66

149.54

166.37

190.77

208.10

222.74

226.30

237.72

417.26

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (R million)
3,364
6,858
11,224
Coffee, tea and cocoa (R million)
1,676
3,399
5,608
Mineral waters, soft drinks, fruit
and vegetable juices (R million)
1,689
3,459
5,616

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (R per capita)
91.56
165.75
242.97
271.10
Coffee, tea and cocoa (R per capita)
45.60
82.14
121.39
134.44
Mineral waters, soft drinks, fruit
and vegetable juices (R per capita)
45.96
83.61
121.57
136.66
Source: National statistical offices/OECD/Eurostat/Euromonitor International

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Section 3 Country snapshots South Africa

Smoking

Table: 3.1023

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (R
million)
1,844
Tobacco consumer expenditure (R per
capita)
50.19

3,319

7,070

7,672

8,791

9,403

10,267

11,374

12,329

12,600

13,200

615.69

80.21

153.03

163.77

185.16

195.60

211.09

231.30

248.23

251.46

261.43

420.83

26.1
42.5
11.0

24.9
40.0
10.9

23.6
38.0
10.3

23.0
36.5
10.4

22.6
35.5
10.7

22.6
35.0
11.1

21.9
33.0
11.5

21.4
31.5
12.0

20.9
30.5
12.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1024

1990
Personal care consumer expenditure
Personal care consumer expenditure
(R million)
3,142
Personal care consumer expenditure
(R per capita)
85.50

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

6,229

15,603

16,023

18,666

20,647

22,605

25,470

28,111

29,253

31,084

889.38

150.56

337.75

342.01

393.17

429.48

464.75

517.97

565.98

583.78

615.61

620.01

12,602
765
2,014
2,612
916
1,988

13,951
847
2,287
2,814
1,006
2,184

15,161
946
2,589
2,946
1,293
2,390

16,832
1,070
2,904
3,213
1,455
2,850

18,798
1,216
3,243
3,509
1,610
3,456

20,977
1,398
3,697
3,747
1,808
4,062

23,974
1,622
4,297
4,014
2,068
4,659

293.85
17.83
48.18
59.28
21.18
45.99

315.37
19.67
53.86
61.27
26.90
49.71

346.06
21.99
59.71
66.07
29.92
58.59

382.28
24.72
65.96
71.36
32.75
70.27

422.34
28.14
74.44
75.45
36.41
81.77

478.44
32.37
85.74
80.10
41.26
92.98

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (R million)
11,456
Colour cosmetics (R million)
728
Fragrances (R million)
1,815
Hair care (R million)
2,370
Mens grooming (R million)
841
Skin care (R million)
1,824

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (R per capita)
247.98
269.00
Colour cosmetics (R per capita)
15.76
16.32
Fragrances (R per capita)
39.30
43.00
Hair care (R per capita)
51.29
55.74
Mens grooming (R per capita)
18.20
19.56
Skin care (R per capita)
39.48
42.43
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.1025

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (R million)
8,304
15,641
30,367
Clothing materials (R million)
237
309
302
Garments (R million)
7,683
14,641
28,949
Other clothing (R million)
163
313
533
Clothing, cleaning, repair and hire
(R million)
221
379
583
Footwear (R million)
2,749
5,180
8,213

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

33,507
317
31,962
582

39,437
375
37,619
677

45,105
420
43,034
765

51,317
483
48,953
867

58,396
519
55,779
967

64,409
544
61,598
1,046

67,266
540
64,414
1,068

71,977
551
69,006
1,115

766.76
132.33
798.13
585.15

646
8,926

766
10,529

886
11,945

1,016
13,212

1,130
14,541

1,222
15,482

1,246
15,660

1,304
16,227

491.03
490.29

830.65
7.91
792.36
14.26

938.25
8.74
895.17
15.92

1,055.07
9.92
1,006.46
17.82

1,187.55
10.55
1,134.34
19.67

1,296.80
10.96
1,240.20
21.05

1,342.38
10.77
1,285.45
21.31

1,425.51
10.92
1,366.66
22.09

530.78
69.07
553.60
398.61

16.13
221.77

18.42
248.47

20.88
271.64

22.99
295.71

24.59
311.72

24.86
312.51

25.83
321.38

330.11
329.57

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (R per capita)
225.99
378.04
657.33
715.22
Clothing materials (R per capita)
6.46
7.47
6.53
6.77
Garments (R per capita)
209.10
353.86
626.64
682.24
Other clothing (R per capita)
4.43
7.56
11.54
12.43
Clothing, cleaning, repair and hire
(R per capita)
6.01
9.15
12.61
13.78
Footwear (R per capita)
74.81
125.19
177.77
190.52
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

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Health and Wellness

Table: 3.1026

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
61
Males (years)
58
Females (years)
65
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
17.7
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
31.1

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

273.00

210.00

297.41

418.73

457.51

466.80

497.12

464.00

460.32

475.15

39.3

38.7

35.5

37.0

39.0

40.4

41.4

40.3

41.2

41.8

60.7

61.3

64.5

63.0

61.0

59.6

58.6

59.7

58.8

58.2

60
57
64

54
51
56

53
51
55

52
50
54

52
50
54

52
50
53

51
50
53

51
50
53

52
50
53

52
51
53

-15.50
-12.43
-18.47

18.7

20.2

20.5

20.7

21.0

21.2

21.5

21.7

22.0

22.2

25.72

31.6

32.1

32.2

32.2

32.3

32.4

32.4

32.5

32.6

32.7

5.01

3,786
1,083

3,991
1,152

4,262
1,248

4,548
1,343

4,911
1,469

5,291
1,590

5,769
1,705

6,245
1,826

6,781
1,948

1,406
423
565

1,466
458
590

1,553
497
623

1,648
541
656

1,769
582
694

1,899
626
735

2,099
686
779

2,300
752
824

2,533
828
875

1,007

1,099

1,215

1,325

1,479

1,657

1,794

1,941

2,152

85.19
24.60

89.77
26.29

94.61
27.94

100.98
30.21

107.61
32.34

116.15
34.33

124.63
36.43

134.29
38.58

31.29
9.79
12.59

32.70
10.48
13.13

34.29
11.26
13.65

36.36
11.98
14.27

38.62
12.72
14.95

42.27
13.82
15.67

45.90
15.00
16.44

50.16
16.40
17.34

23.46

25.59

27.56

30.41

33.69

36.12

38.73

42.62

Consumer health (selected) retail sales by category

Consumer health retail sales (R
million)
Analgesics (R million)
Cough, Cold and Allergy (Hay Fever)
Remedies (R million)
Digestive Remedies (R million)
Medicated Skin Care (R million)
Vitamins and Dietary Supplements (R
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (R per
capita)
81.96
Analgesics (R per capita)
23.43
Cough, Cold and Allergy (Hay Fever)
Remedies (R per capita)
30.43
Digestive Remedies (R per capita)
9.16
Medicated Skin Care (R per capita)
12.23
Vitamins and Dietary Supplements (R
per capita)
21.79
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1027

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

24

522

0
563

0
616

0
667

0
716

0
765

0
813

0
859

0
903

Package holidays consumer expenditure

Package holidays consumer
expenditure (R million)
394
569
Package holidays consumer
expenditure (R per capita)
10.73
13.75

1,610

1,761

2,071

2,182

2,332

2,649

2,941

3,074

3,287

733.64

34.84

37.59

43.62

45.40

47.95

53.86

59.21

61.34

65.09

506.67

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (R million)
2,031
2,916
6,514
Hotels and other accommodation
consumer expenditure (R per capita)
55.28
70.49
141.01

7,551

8,511

9,425

10,609

12,306

13,737

14,244

15,096

643.24

161.19

179.26

196.05

218.12

250.26

276.57

284.25

298.98

440.88

Satellite TV and Cable TV households

Cable TV households (000)
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.1028

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.1

0.3

0.5

1.0

1.8

2.7

3.9

5.6

6.8

6.8

6.6

6.7

6.5

6.4

6.3

6.3

6.1

3.0

5.8

10.7

17.7

24.8

30.4

35.4

39.7

43.1

CD player and DVD player/recorder households

CD player households (% of
households)
3.2
5.1
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
2.4

3.7

5.5

5.8

6.1

6.3

6.6

6.8

7.1

7.4

7.6

Mobile telephone households

Mobile telephone households (% of
households)

0.0

35.0

40.2

49.6

58.5

67.5

72.9

80.1

84.8

87.8

280

3,100

3,283

3,523

3,600

3,700

3,966

4,187

4,420

4,768

Internet users
Internet users (000)

0.0

% change
1990-2010

91.85

218.18

Source: National statistical offices/Euromonitor International

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Section 3 Country snapshots South Africa

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1029

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2.5

12.9

27.4

24.7

22.4

21.5

22.8

24.0

25.2

26.1

27.0

984.80

40,722

44,449

50,517

55,932

63,276

72,286

80,804

84,801

89,702

857.29

9,198

9,944

11,991

13,303

15,208

17,560

19,771

20,788

21,991

900.61

26,615

29,129

32,027

35,249

39,593

44,835

49,691

51,875

54,695

789.09

1,675

1,823

2,144

2,487

2,944

3,400

3,851

4,081

4,363

1,142.80

3,234

3,553

4,355

4,893

5,531

6,490

7,490

8,056

8,653

1,191.89

948.78

1,064.02

1,163.48

1,300.95

1,470.03

1,626.89

1,692.30

1,776.55

596.66

212.25

252.56

276.72

312.68

357.11

398.07

414.85

435.54

628.19

621.76

674.58

733.23

814.02

911.79

1,000.48

1,035.23

1,083.23

547.02

38.92

45.16

51.74

60.53

69.15

77.54

81.45

86.41

804.44

75.84

91.73

101.78

113.73

131.98

150.80

160.77

171.37

840.16

Transport services consumer expenditure

Transport services consumer
expenditure (R million)
9,370
19,406
Rail travel consumer expenditure (R
million)
2,198
4,147
Buses, coaches and taxis consumer
expenditure (R million)
6,152
13,124
Air travel consumer expenditure (R
million)
351
773
Other travel consumer expenditure (R
million)
670
1,362

Transport services per capita consumer expenditure

Transport services consumer
expenditure (R per capita)
255.01
469.03
881.48
Rail travel consumer expenditure (R
per capita)
59.81
100.24
199.11
Buses, coaches and taxis consumer
expenditure (R per capita)
167.42
317.20
576.11
Air travel consumer expenditure (R
per capita)
9.55
18.67
36.25
Other travel consumer expenditure (R
per capita)
18.23
32.92
70.01
Source: Euromonitor International from national statistics

Money

Table: 3.1030

1990
Annual savings and savings ratio
Annual savings (R million)
1,022
Savings ratio (% of disposable
income)
0.6
Consumer lending by category
Consumer lending (total) (R million)
Mortgages/housing share of total
consumer lending (R million)
Consumer credit share of total
consumer lending (R million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,501

-1,552

7,312

2,748

-6,810

-20,940

-21,646

-21,605

-2,172

941

-7.91

0.4

-0.2

0.9

0.3

-0.7

-2.0

-1.8

-1.6

-0.2

0.1

-89.34

438,377

542,236

592,015

737,755

935,976

1,145,111

1,260,419

1,291,952

1,312,098

325,752

405,620

421,699

521,698

680,064

852,271

969,374

1,001,363

1,019,388

112,624

136,616

170,316

216,056

255,912

292,839

291,044

290,589

292,710

13,700

17,380

19,125

22,374

24,350

26,554

28,335

30,913

33,356

4,335

4,767

4,960

5,634

7,164

8,100

7,910

7,794

7,755

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

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World Consumer Lifestyles Databook 2011

South Korea

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.1031

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,927
4,278
3,213
5,998
4,523
7,879
9,815
8,514
3,352

2,161
3,913
2,801
5,558
4,113
7,731
10,897
9,775
4,145

1,746
4,046
2,720
4,638
3,949
6,987
11,131
12,573
5,682

1,619
3,946
2,783
4,504
3,785
6,879
11,032
12,966
5,904

1,504
3,830
2,810
4,460
3,584
6,751
10,922
13,347
6,100

1,424
3,668
2,795
4,490
3,394
6,594
10,800
13,719
6,293

1,370
3,488
2,748
4,532
3,244
6,422
10,742
14,116
6,510

1,338
3,320
2,675
4,598
3,153
6,226
10,711
14,491
6,761

1,331
3,146
2,590
4,668
3,120
6,032
10,677
14,841
7,029

1,331
2,960
2,521
4,718
3,125
5,882
10,601
15,189
7,293

1,320
2,813
2,443
4,733
3,181
5,800
10,465
15,550
7,544

% change
1990-2010
-31.46
-34.24
-23.97
-21.10
-29.67
-26.38
6.62
82.64
125.06

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to population aged 65 years and over

People

Table: 3.1032

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Population by age January 1st

Population by age January 1st (000)
42,869
0-14 yrs (000)
10,974
15-64 yrs (000)
29,701
65+ yrs (000)
2,195

45,093
10,537
31,900
2,657

47,622
9,747
34,103
3,772

47,859
9,606
34,285
3,968

48,039
9,446
34,428
4,166

48,138
9,241
34,530
4,367

48,297
8,996
34,715
4,586

48,456
8,734
34,912
4,810

48,607
8,458
35,133
5,016

48,747
8,180
35,374
5,193

48,875
7,907
35,611
5,357

14.01
-27.95
19.90
144.04

Male population by age at January 1st

Male population by age at January
1st (000)
21,568
22,705
0-14 yrs (000)
5,708
5,537
15-64 yrs (000)
15,039
16,182
65+ yrs (000)
822
986

23,970
5,150
17,350
1,470

24,090
5,073
17,458
1,559

24,165
4,980
17,541
1,645

24,191
4,862
17,595
1,734

24,268
4,727
17,706
1,835

24,344
4,583
17,823
1,939

24,416
4,429
17,954
2,032

24,481
4,274
18,095
2,113

24,540
4,122
18,228
2,190

13.78
-27.78
21.21
166.47

Female population by age at January 1st

Female population by age at January
1st (000)
21,301
22,388
0-14 yrs (000)
5,266
5,000
15-64 yrs (000)
14,662
15,717
65+ yrs (000)
1,373
1,670

23,652
4,597
16,753
2,302

23,770
4,533
16,828
2,409

23,874
4,466
16,887
2,521

23,947
4,379
16,935
2,633

24,030
4,270
17,009
2,751

24,112
4,151
17,089
2,872

24,191
4,029
17,178
2,984

24,265
3,906
17,279
3,080

24,334
3,785
17,383
3,167

14.24
-28.13
18.56
130.61

Ethnic groups
Korean (000)
Foreign (000)

42,832
37

44,966
126

47,298
324

47,470
390

47,568
471

47,608
530

47,699
598

47,787
670

47,870
737

47,940
806

47,999
876

12.06
2,235.39

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

18,820
249
2,294
21,508

21,025
385
2,577
21,106

23,004
850
2,780
20,987

23,219
911
2,801
20,929

23,390
970
2,817
20,862

23,527
1,024
2,828
20,759

23,685
1,078
2,844
20,690

23,841
1,130
2,858
20,627

23,998
1,179
2,873
20,557

24,123
1,226
2,884
20,513

24,258
1,271
2,897
20,448

28.90
411.38
26.31
-4.93

6
3

6
3

6
4

6
4

6
4

6
4

6
4

6
5

6
5

-34.79
334.69

30

30

30

30

30

31

31

31

31

12.10

27

27

27

27

28

28

28

28

28

14.40

38,667
9,193

38,830
9,210

38,954
9,184

39,144
9,153

39,357
9,099

39,581
9,026

39,814
8,932

40,017
8,858

26.95
-21.95

494

496

497

499

500

502

503

504

16.13

9,823,241
3,577,013
2,518,100
2,474,446
1,414,500
1,394,057
1,013,367
1,036,060
928,813
838,439

9,819,752
3,550,240
2,525,362
2,469,784
1,428,747
1,406,023
1,029,299
1,042,658
932,040
853,534

9,820,171
3,523,582
2,531,280
2,464,547
1,442,856
1,417,716
1,044,113
1,049,177
934,984
866,846

9,825,398
3,504,704
2,539,976
2,463,129
1,455,995
1,428,982
1,058,528
1,055,619
938,588
880,587

9,835,346
3,488,236
2,548,387
2,462,375
1,468,747
1,439,910
1,071,906
1,061,982
942,160
892,970

9,848,085
3,474,269
2,556,884
2,462,468
1,480,961
1,450,425
1,084,491
1,068,185
945,741
904,533

9,862,667
3,463,234
2,565,690
2,463,636
1,492,426
1,460,393
1,096,299
1,074,137
949,350
915,478

9,878,142
3,453,764
2,574,092
2,465,097
1,503,180
1,469,758
1,107,206
1,079,773
952,799
925,501

1.02
-5.43
25.67
8.82
32.96
31.62
81.52
23.36
21.69
141.13

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
9
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
28
28
First marriage: average age of women
(years)
25
25

Urban and rural population, and population density

Urban population (000)
31,521
35,166
38,469
Rural population (000)
11,349
9,927
9,153
Population density (persons per sq
km)
434
457
492
Population of major cities
Seoul (Number)
Busan (Number)
Incheon (Number)
Daegu (Number)
Daejeon (Number)
Gwangju (Number)
Suweon (Number)
Ulsan (Number)
Seongnam (Number)
Goyang (Number)

9,778,789
3,652,093
2,048,279
2,265,301
1,130,579
1,116,682
609,971
875,289
782,980
383,811

10,231,217
3,814,325
2,308,188
2,449,420
1,272,121
1,257,636
755,550
967,429
869,094
518,282

9,834,449
3,604,406
2,508,154
2,478,087
1,399,830
1,381,434
995,078
1,029,242
925,012
819,669

Source: Euromonitor International from national statistics/UN

576

Euromonitor International 2011

Section 3 Country snapshots South Korea

House and Home

Table: 3.1033

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
11,332
12,953
Over US$5,000 (000)
10,436
12,727
Over US$15,000 (000)
4,629
10,134
Over US$35,000 (000)
581
3,176
Over US$55,000 (000)
288
1,002

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

14,970
14,493
10,760
3,351
1,137

15,351
14,895
11,358
3,849
1,293

15,762
15,345
12,018
4,436
1,549

16,199
15,869
13,186
5,954
2,323

16,640
16,363
14,078
7,228
3,112

17,070
16,809
14,698
8,100
3,722

17,443
17,082
14,315
6,873
2,868

17,784
17,274
13,667
5,601
2,172

18,097
17,699
14,846
7,362
3,207

59.69
69.60
220.69
1,166.23
1,012.03

Households by number of persons

1 person (000)
1,021
2 persons (000)
1,566
3 persons (000)
2,163
4 persons (000)
3,351
5 persons (000)
2,140
6+ persons (000)
1,114

1,642
2,185
2,636
4,110
1,667
718

2,572
3,015
3,143
4,453
1,376
426

2,778
3,186
3,225
4,436
1,336
405

3,001
3,379
3,309
4,409
1,292
386

3,235
3,592
3,393
4,376
1,247
367

3,461
3,841
3,456
4,335
1,202
354

3,687
4,091
3,514
4,289
1,158
340

3,895
4,308
3,569
4,244
1,114
327

4,090
4,512
3,617
4,198
1,073
316

4,271
4,690
3,661
4,152
1,032
306

318.32
199.52
69.27
23.91
-51.76
-72.53

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,021
943
5,896
889
2,607

1,642
1,465
6,479
942
2,431

2,572
2,284
7,089
965
2,075

2,778
2,430
7,225
981
1,953

3,001
2,534
7,358
989
1,896

3,235
2,662
7,507
1,010
1,796

3,461
2,791
7,669
1,030
1,699

3,687
2,910
7,791
1,044
1,649

3,895
3,005
7,800
1,041
1,717

4,090
3,125
7,896
1,051
1,643

4,271
3,257
8,028
1,058
1,499

318.32
245.52
36.17
19.08
-42.50

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

5,123
1,027
4,096
5,776
456

6,433
1,567
4,866
6,081
444

8,354
2,331
6,022
6,238
394

8,671
2,477
6,194
6,306
390

9,000
2,634
6,365
6,389
388

9,339
2,802
6,537
6,486
387

9,677
2,955
6,722
6,587
386

10,006
3,135
6,871
6,688
385

10,301
3,313
6,988
6,772
384

10,575
3,489
7,086
6,848
383

10,821
3,656
7,165
6,911
381

111.22
255.88
74.94
19.66
-16.43

Households by type of dwelling

Detached house (000)
8,506
Semi-detached and terraced house
(000)
595
Apartment (000)
1,678
Other (000)
576

7,699

7,695

7,831

7,979

8,136

8,293

8,442

8,563

8,668

8,751

2.87

1,175
3,458
627

1,234
5,346
710

1,256
5,551
730

1,279
5,770
749

1,305
6,003
767

1,330
6,243
785

1,354
6,484
800

1,373
6,710
811

1,390
6,929
819

1,403
7,137
823

135.92
325.30
42.86

Household running costs

Household running costs (Won million) 2,824,630
Electricity (Won million)
1,235,365
Gas (Won million)
532,158
Solid Fuels (Won million)
49,822
Liquid Fuels (Won million)
902,193

5,941,725
2,867,962
979,171
87,182
1,689,983

15,971,266
7,198,655
3,348,670
210,902
4,047,354

17,219,426
7,387,205
3,687,989
237,024
4,502,495

18,175,648
7,711,200
4,004,021
261,694
4,945,281

19,130,199
8,307,077
4,119,567
281,346
5,098,536

20,241,991
8,832,825
4,310,060
302,264
5,351,192

22,180,017
9,640,403
4,786,546
326,880
5,770,583

23,587,900
10,160,646
5,206,175
348,504
6,145,149

24,476,607
10,504,077
5,456,534
360,638
6,352,073

26,616,949
11,412,104
5,977,697
391,474
6,890,833

842.32
823.78
1,023.29
685.75
663.79

91.3
2.6
13.0
43.4
23.5
98.2
88.1
0.9
50.9
92.7

95.7
5.4
24.6
78.8
78.6
99.3
92.2
2.5
74.0
96.8

96.0
5.7
26.6
81.7
77.9
99.4
92.6
2.7
76.0
97.2

96.3
5.9
28.1
84.2
77.8
99.5
93.0
2.8
78.0
97.6

96.4
6.1
29.8
86.6
78.5
99.5
93.3
3.0
79.7
97.9

96.5
6.4
30.8
88.4
79.4
99.6
93.6
3.0
81.6
98.1

96.5
6.6
31.7
89.9
80.0
99.6
94.0
3.1
83.5
98.4

96.6
6.8
32.5
91.3
80.9
99.6
94.3
3.2
84.8
98.5

96.6
7.0
33.2
92.4
81.7
99.7
94.6
3.2
86.4
98.7

96.7
7.2
33.7
93.4
82.4
99.7
94.8
3.2
88.0
98.8

9.81
5,391.52
380.57
354.95
1,046.70
2.34
13.68
1,086.81
370.81
26.22

2,792
2,575
192
14
8
3
0

3,034
2,807
202
14
8
3
0

3,463
3,228
210
14
8
3
0

2,879
2,647
206
15
8
2
0

2,478
2,250
202
15
9
2
0

2,598
2,363
210
15
9
2
0

2,663
2,421
216
15
9
2
0

2,718
2,459
232
15
9
2
0

2,839
2,564
248
15
9
2
0

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

88.0
0.1
7.0
20.5
7.2
97.4
83.4
0.3
18.7
78.3

Pet population
Pet population (000 animals)
Dog (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Fish (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

577

World Consumer Lifestyles Databook 2011

Income

Table: 3.1034

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (Won
per capita)
2,750,211
5,858,000
9,997,803
Gross income (annual, constant) (Won
per capita)
5,416,613
8,981,935
12,462,302
Disposable income (annual, current)
(Won per capita)
2,720,324
5,781,133
9,789,071
Disposable income (annual, constant)
(Won per capita)
5,357,749
8,864,076
12,202,116
Gross income (annual, current) by age
Aged 15-19 (Won)
2,313,525
Aged 20-24 (Won)
2,820,264
Aged 25-29 (Won)
3,437,759
Aged 30-34 (Won)
4,052,167
Aged 35-39 (Won)
4,578,936
Aged 40-44 (Won)
4,906,651
Aged 45-49 (Won)
4,921,473
Aged 50-54 (Won)
4,645,734
Aged 55-59 (Won)
4,181,556
Aged 60-64 (Won)
3,713,458
Aged 65+ (Won)
3,041,388

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

10,302,952

10,782,151

11,484,202

12,226,727

13,064,551

13,784,159

14,129,415

15,213,005

453.16

12,468,178

12,643,159

13,131,918

13,719,675

14,344,689

14,504,261

14,508,862

15,213,005

180.86

10,087,849

10,557,044

11,244,437

11,971,459

12,781,239

13,524,519

13,919,059

14,972,258

450.39

12,207,870

12,379,197

12,857,752

13,433,238

14,033,617

14,231,057

14,292,858

14,972,258

179.45

5,956,263
6,537,785
7,229,299
8,065,599
8,794,362
9,275,610
9,356,350
8,975,086
8,339,794
7,743,708
6,824,594

10,850,923
11,616,462
12,553,761
13,565,324
14,514,189
15,116,187
15,237,696
14,819,736
14,038,283
13,234,061
11,981,845

11,180,970
11,977,750
12,907,275
13,943,349
14,872,115
15,467,547
15,561,321
15,121,332
14,327,067
13,501,397
12,239,877

11,763,565
12,570,512
13,461,769
14,509,159
15,414,604
16,006,605
16,090,611
15,659,883
14,861,095
14,042,858
12,790,134

12,555,163
13,397,555
14,299,216
15,397,686
16,310,194
16,905,264
16,972,820
16,520,130
15,665,643
14,827,633
13,535,795

13,369,255
14,244,693
15,182,395
16,316,870
17,243,812
17,840,343
17,888,217
17,394,916
16,498,742
15,656,403
14,306,044

14,278,276
15,176,682
16,157,790
17,303,826
18,261,939
18,863,647
18,905,281
18,402,202
17,497,810
16,635,607
15,215,943

15,055,128
15,951,378
16,968,252
18,097,469
19,092,325
19,711,690
19,782,474
19,289,399
18,397,227
17,533,139
16,069,141

15,407,416
16,271,950
17,287,046
18,358,915
19,371,208
19,993,466
20,091,058
19,628,505
18,778,806
17,917,419
16,461,495

16,635,583
17,514,625
18,576,663
19,658,139
20,717,683
21,342,398
21,432,248
20,951,382
20,080,381
19,164,970
17,651,676

619.06
521.03
440.37
385.13
352.46
334.97
335.48
350.98
380.21
416.09
480.38

Gross income (annual, constant) by age

Aged 15-19 (Won)
5,194,842
9,898,469
Aged 20-24 (Won)
6,332,686 10,864,876
Aged 25-29 (Won)
7,719,224
12,014,076
Aged 30-34 (Won)
9,098,831 13,403,888
Aged 35-39 (Won)
10,281,649
14,614,990
Aged 40-44 (Won)
11,017,508
15,414,756
Aged 45-49 (Won)
11,050,791
15,548,933
Aged 50-54 (Won)
10,431,639
14,915,327
Aged 55-59 (Won)
9,389,362
13,859,561
Aged 60-64 (Won)
8,338,285 12,868,950
Aged 65+ (Won)
6,829,203
11,341,512

13,881,416
14,860,758
16,059,830
17,353,906
18,567,774
19,337,901
19,493,346
18,958,656
17,958,955
16,930,126
15,328,187

13,817,741
14,802,423
15,951,155
17,231,563
18,379,356
19,115,207
19,231,096
18,687,346
17,705,772
16,685,386
15,126,367

14,033,761
14,996,437
16,059,694
17,309,215
18,389,398
19,095,646
19,195,864
18,682,012
17,729,069
16,752,925
15,258,443

14,576,177
15,554,170
16,600,971
17,876,262
18,935,658
19,626,516
19,704,947
19,179,387
18,187,353
17,214,448
15,714,662

15,181,045
16,175,122
17,239,900
18,528,119
19,580,680
20,258,052
20,312,414
19,752,261
18,734,638
17,778,146
16,244,787

15,812,634
16,807,584
17,894,123
19,163,313
20,224,386
20,890,754
20,936,862
20,379,721
19,378,143
18,423,286
16,851,064

15,928,891
16,877,157
17,953,048
19,147,802
20,200,398
20,855,708
20,930,601
20,408,909
19,464,957
18,550,720
17,001,755

15,862,679
16,752,758
17,797,848
18,901,389
19,943,594
20,584,238
20,684,713
20,208,493
19,333,687
18,446,847
16,947,904

16,635,583
17,514,625
18,576,663
19,658,139
20,717,683
21,342,398
21,432,248
20,951,382
20,080,381
19,164,970
17,651,676

220.23
176.57
140.65
116.05
101.50
93.71
93.94
100.84
113.86
129.84
158.47

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1035

1990

1995

Consumer expenditure by category

Consumer expenditure by category
(Won million)
92,093,979 203,045,000
Food and non-alcoholic beverages
(Won million)
21,645,877 34,948,800
Alcoholic beverages and tobacco (Won
million)
3,230,252
4,612,700
Clothing and footwear (Won million) 5,449,524
12,001,900
Housing (Won million)
11,102,071
31,373,200
Household goods and services (Won
million)
5,262,747
11,652,100
Health goods and medical services
(Won million)
4,396,797
9,550,900
Transport (Won million)
10,993,372 26,527,800
Communications (Won million)
1,390,836
4,635,500
Leisure and recreation (Won million) 7,165,964 16,993,300
Education (Won million)
5,197,763
11,742,300
Hotels and catering (Won million)
6,831,104 14,324,300
Miscellaneous goods and services
(Won million)
9,427,672 24,682,200

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

395,651,723

406,113,423

418,838,059

445,986,942

473,624,783

508,487,334

538,226,837

552,459,523

598,036,648

549.38

59,763,984

61,384,206

65,200,704

69,297,113

73,327,000

78,538,474

82,432,043

83,565,515

89,676,527

314.29

9,307,846
18,216,053
63,972,309

9,843,969
17,722,900
68,637,811

10,161,693
17,860,094
72,205,122

11,646,340
19,197,707
76,537,411

12,482,382
20,083,762
81,947,121

13,400,588
21,042,088
88,343,074

14,152,072
22,165,933
92,959,368

14,308,270
22,621,186
95,527,107

15,308,537
24,239,482
103,458,129

373.91
344.80
831.88

17,590,103

17,026,545

17,143,137

18,185,691

19,095,279

20,229,135

21,435,287

21,921,001

23,612,049

348.66

17,052,318
45,835,090
23,327,587
32,184,633
21,367,900
29,652,624

18,377,049
45,521,636
22,752,075
31,479,457
23,759,313
31,220,280

19,928,605
46,135,785
23,396,245
30,679,166
25,431,271
31,922,353

22,229,587
50,172,735
24,227,092
32,342,723
27,237,927
33,037,750

24,113,948
53,097,337
25,356,589
34,142,120
29,081,556
34,264,835

26,021,259
56,253,565
28,286,011
36,569,541
31,327,501
36,882,879

27,932,260
59,188,886
30,419,043
39,152,121
33,242,617
39,382,000

29,207,906
60,210,285
31,698,318
40,535,842
34,447,738
40,306,726

32,192,224
64,574,404
34,348,103
43,625,857
37,894,351
43,572,248

632.17
487.39
2,369.60
508.79
629.05
537.85

57,381,276

58,388,183

58,773,884

61,874,865

66,632,854

71,593,218

75,765,205

78,109,629

85,534,737

807.27

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1036

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

17,729
10,311
7,418
334
474

20,436
12,154
8,283
338
541

21,809
12,775
9,033
692
968

22,089
13,006
9,083
685
1,001

22,552
13,190
9,362
763
1,098

22,859
13,331
9,528
851
1,169

23,147
13,444
9,703
835
1,175

23,429
13,605
9,824
842
1,206

23,575
13,699
9,876
887
1,279

23,813
13,783
10,030
907
1,340

23,999
13,885
10,114
924
1,379

35.37
34.67
36.34
176.85
190.98

436
308
128

417
279
138

746
490
255

826
512
314

864
537
327

887
552
335

831
534
297

787
519
268

773
509
264

902
592
310

940
613
327

115.53
98.71
156.21

2.4

2.0

3.3

3.6

3.7

3.7

3.5

3.3

3.2

3.7

3.8

56.99

2.9

2.2

3.7

3.8

3.9

4.0

3.8

3.7

3.6

4.1

4.2

45.54

1.7

1.6

2.7

3.3

3.4

3.4

3.0

2.7

2.6

3.0

3.1

85.17

Source: International Labour Organisation/Euromonitor International

578

Euromonitor International 2011

Section 3 Country snapshots South Korea

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1037

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

415
4,869
4,536

529
3,905
4,646

550
4,138
3,662

547
4,176
3,646

542
4,116
3,693

542
4,023
3,786

546
3,925
3,864

542
3,830
3,917

538
3,643
3,959

536
3,464
3,962

533
3,444
3,927

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
28.60
-29.26
-13.42

1,626
1,086
540

2,066
1,343
723

3,210
2,042
1,168

3,223
2,045
1,178

3,225
2,037
1,188

3,210
2,020
1,190

3,204
2,003
1,201

3,209
1,990
1,218

3,204
1,972
1,232

3,204
1,968
1,237

3,217
1,972
1,245

97.85
81.65
130.44

0.1

0.1

0.2

0.2

0.3

0.5

0.7

1.0

1.3

1.3

1.4

914.29

323,196
14,394
103,068

341,488
15,303
107,813

303,559
15,998
62,316

305,739
16,024
63,010

306,524
16,758
63,262

317,452
18,013
65,752

397,497
41,326
75,632

427,735
46,675
80,709

453,676
51,976
84,801

61,534
30,990

65,131
31,833

66,254
34,852

69,267
32,821

70,798
33,510

73,549
34,678

91,328
38,076

98,413
40,478

104,341
42,266

76,623
7,506
20,929
8,152

81,797
3,364
23,046
13,201

82,204
4,423
24,918
12,594

82,763
5,754
25,704
10,396

79,622
5,456
26,191
10,927

79,472
5,196
28,019
12,773

92,392
6,026
36,754
15,963

97,784
6,327
39,909
17,440

102,301
6,575
42,685
18,731

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1038

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (Won
million)
21,080,305
33,421,391
Bread and cereals (Won million)
5,636,072
6,570,969
Meat (Won million)
3,291,163
5,931,988
Fish and seafood (Won million)
2,648,308
4,690,033
Milk, cheese and eggs (Won million)
1,519,511
2,410,912
Oils and fats (Won million)
1,475,917
2,207,951
Fruit (Won million)
1,963,994
4,004,496
Vegetables (Won million)
3,115,656
5,000,733
Sugar and confectionery (Won million) 1,146,603
1,894,854
Other foods (Won million)
283,081
709,454

56,666,048
11,565,802
10,158,998
7,552,969
4,098,818
3,017,713
6,194,151
7,970,732
3,677,656
2,429,207

58,253,095
10,150,908
9,331,181
7,257,890
4,532,699
3,247,852
6,432,912
9,145,087
4,886,820
3,267,745

61,826,951
11,152,070
9,167,413
7,541,651
4,863,668
4,197,807
7,586,196
9,397,060
4,756,391
3,164,696

65,687,958
11,013,949
10,196,516
7,827,162
5,464,780
4,250,652
8,196,449
9,748,851
5,413,415
3,576,185

69,512,726
12,363,247
10,921,656
8,218,563
5,857,901
4,510,464
8,788,534
10,210,509
5,209,803
3,432,048

74,395,015
13,060,894
11,611,639
8,664,664
6,380,657
4,850,395
9,392,261
10,924,385
5,733,737
3,776,383

78,013,155
13,483,927
12,108,487
9,014,515
6,664,442
5,028,873
10,067,951
11,443,319
6,154,734
4,046,906

79,032,316
13,284,645
12,148,383
9,049,822
6,839,725
5,078,489
10,369,983
11,596,369
6,408,861
4,256,038

84,760,397
13,869,292
12,869,418
9,623,832
7,468,406
5,476,431
11,181,813
12,540,990
7,024,870
4,705,345

302.08
146.08
291.03
263.40
391.50
271.05
469.34
302.52
512.67
1,562.19

1,217,174
212,098.91
194,971.07
151,650.53

1,287,005
232,144.16
190,831.06
156,988.82

1,364,574
228,799.10
211,818.09
162,598.14

1,439,271
255,982.77
226,134.43
170,166.51

1,535,299
269,539.26
239,630.81
178,813.72

1,604,985
277,408.31
249,111.03
185,457.94

1,621,286
272,524.03
249,214.51
185,649.98

1,734,244
283,773.36
263,315.38
196,908.90

252.68
115.84
242.98
218.74

94,708.82
67,862.49
134,412.96
191,082.72

101,243.28
87,382.56
157,916.07
195,611.45

113,523.03
88,301.24
170,269.56
202,518.49

121,288.67
93,389.80
181,967.83
211,410.03

131,678.40
100,098.20
193,829.23
225,447.87

137,109.30
103,460.31
207,130.57
235,426.36

140,311.57
104,181.20
212,732.04
237,890.37

152,807.71
112,050.79
228,786.05
256,595.57

331.11
225.46
399.39
253.06

102,108.04
68,278.15

99,010.19
65,877.08

112,455.99
74,290.14

107,869.70
71,061.05

118,327.83
77,933.68

126,622.94
83,258.05

131,472.74
87,309.26

143,732.71
96,273.96

437.39
1,357.95

Food per capita consumer expenditure by category

Food consumer expenditure (Won per
capita)
491,734
741,166
1,189,909
Bread and cereals (Won per capita)
131,471.10
145,720.41 242,865.88
Meat (Won per capita)
76,772.06
131,550.12
213,324.93
Fish and seafood (Won per capita)
61,776.35 104,008.03
158,601.91
Milk, cheese and eggs (Won per
capita)
35,445.21
53,465.34
86,069.52
Oils and fats (Won per capita)
34,428.30
48,964.40
63,367.81
Fruit (Won per capita)
45,813.55
88,805.30 130,068.62
Vegetables (Won per capita)
72,678.06
110,898.23
167,374.38
Sugar and confectionery (Won per
capita)
26,746.50
42,021.02
77,225.70
Other foods (Won per capita)
6,603.36
15,733.14
51,010.00
Catering consumer expenditure
Catering consumer expenditure (Won
million)
6,109,937
Catering consumer expenditure (Won
per capita)
142,524.81

13,363,340

27,692,932

29,122,952

29,727,766

30,734,706

31,863,588

34,291,371

36,651,904

37,509,572

40,575,142

564.08

296,350.70

581,513.34

608,511.73

618,820.33

638,469.75

659,740.07

707,675.22

754,049.11

769,479.33

830,189.76

482.49

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

579

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.1039

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Won million)
2,402,385
3,090,375
5,597,298
Beer (Won million)
1,020,119
1,327,417
2,367,759
Spirits (Won million)
1,032,411
1,335,987
2,342,242
Wine (Won million)
349,855
426,971
887,297

6,341,490
2,679,605
2,667,076
994,809

6,229,414
2,649,981
2,607,818
971,615

7,096,091
3,015,726
2,983,906
1,096,459

7,571,217
3,240,597
3,173,084
1,157,536

8,058,315
3,477,506
3,349,168
1,231,641

8,481,764
3,670,559
3,508,476
1,302,729

8,559,548
3,709,131
3,531,674
1,318,744

9,145,030
3,970,151
3,765,004
1,409,875

280.66
289.18
264.68
302.99

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Won per capita)
56,039.79
68,533.37
117,535.54
132,502.75
Beer (Won per capita)
23,796.04
29,437.32
49,719.66
55,989.22
Spirits (Won per capita)
24,082.78
29,627.38
49,183.86
55,727.43
Wine (Won per capita)
8,160.97
9,468.68
18,632.02
20,786.10

129,672.97
55,162.64
54,284.96
20,225.37

147,411.19
62,647.41
61,986.39
22,777.38

156,763.11
67,097.01
65,699.15
23,966.95

166,300.43
71,765.71
69,117.19
25,417.53

174,497.52
75,515.36
72,180.79
26,801.37

175,592.38
76,089.89
72,449.50
27,052.99

187,112.36
81,231.49
77,034.06
28,846.81

233.89
241.37
219.87
253.47

3,373,753
515,245

3,609,155
550,892

3,814,274
581,758

4,143,459
632,673

4,418,888
673,830

4,533,198
689,346

4,916,130
747,361

769.23
751.01

2,858,507

3,058,263

3,232,516

3,510,785

3,745,058

3,843,852

4,168,769

772.58

74,975.06

78,975.09

85,509.06

90,910.93

92,995.00

100,586.73

662.43

11,444.00

12,045.39

13,056.56

13,862.87

14,141.40

15,291.42

646.44

63,531.06

66,929.70

72,452.50

77,048.05

78,853.60

85,295.31

665.37

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Won million)
565,572
1,527,409
3,097,937
3,131,112
Coffee, tea and cocoa (Won million)
87,821
228,847
477,848
481,384
Mineral waters, soft drinks, fruit
and vegetable juices (Won million) 477,751
1,298,562
2,620,089
2,649,728

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Won per capita)
13,192.94
33,872.43
65,052.40
65,423.25
70,228.85
Coffee, tea and cocoa (Won per
capita)
2,048.57
5,075.01
10,034.15
10,058.31
10,725.47
Mineral waters, soft drinks, fruit
and vegetable juices (Won per capita) 11,144.37
28,797.42
55,018.24
55,364.94
59,503.38
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1040

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Won
million)
827,866
Tobacco consumer expenditure (Won
per capita)
19,311.41

1,522,325

3,710,548

3,502,479

3,932,280

4,550,249

4,911,166

5,342,273

5,670,308

5,748,722

6,163,507

644.51

33,759.69

77,916.38

73,182.80

81,855.28

94,524.94

101,686.37

110,249.14

116,656.71

117,930.51

126,108.74

553.03

33.1
60.6
6.2

30.0
56.8
3.7

30.8
57.9
4.2

27.5
52.4
2.9

23.2
44.2
2.5

23.3
42.1
4.8

22.6
41.0
4.3

23.6
43.2
4.1

23.5
43.1
4.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1041

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Won million)
1,209,433
Personal care consumer expenditure
(Won per capita)
28,212.12

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,556,764

9,235,323

9,446,621

9,722,469

10,307,414

11,169,284

12,097,478

12,854,768

13,432,817

14,877,191

1,130.10

78,876.20

193,929.03

197,383.14

202,385.25

214,121.85

231,261.60

249,657.13

264,464.46

275,563.66

304,395.53

978.95

6,152
867
379
761
498
2,569

6,014
823
306
783
554
2,425

6,195
834
293
811
606
2,424

6,445
845
300
833
654
2,527

6,696
843
310
841
689
2,642

6,993
848
321
853
730
2,778

7,352
859
331
878
770
2,923

125,196.11
17,132.18
6,379.34
16,306.61
11,527.80
50,488.71

128,688.45
17,324.12
6,084.37
16,841.87
12,594.87
50,356.28

133,435.16
17,500.65
6,211.54
17,246.09
13,533.66
52,329.02

138,185.68
17,405.55
6,398.34
17,364.37
14,209.06
54,518.93

143,868.72
17,452.47
6,595.71
17,542.24
15,021.51
57,153.31

150,825.26
17,615.93
6,780.90
18,002.33
15,798.18
59,956.53

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Won billion)
6,220
Colour cosmetics (Won billion)
947
Fragrances (Won billion)
434
Hair care (Won billion)
696
Mens grooming (Won billion)
453
Skin care (Won billion)
2,642

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Won per capita)
130,605.15
128,545.26
Colour cosmetics (Won per capita)
19,879.60
18,117.69
Fragrances (Won per capita)
9,104.37
7,928.24
Hair care (Won per capita)
14,615.88
15,897.22
Mens grooming (Won per capita)
9,509.54
10,399.09
Skin care (Won per capita)
55,484.74
53,677.56
Source: National statistical offices/OECD/Eurostat/Euromonitor International

580

Euromonitor International 2011

Section 3 Country snapshots South Korea

Fashion

Table: 3.1042

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Won million)
4,719,697
10,530,259
15,914,307
Clothing materials (Won million)
92,627
80,403
88,419
Garments (Won million)
4,202,075
9,471,471
14,407,616
Other clothing (Won million)
247,135
573,536
796,662
Clothing, cleaning, repair and hire
(Won million)
177,859
404,849
621,611
Footwear (Won million)
729,827
1,471,641
2,301,746

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

15,403,488
66,174
13,921,949
802,548

15,551,075
43,852
14,120,622
754,829

16,732,773
55,742
15,135,475
853,958

17,515,048
51,272
15,831,852
899,223

18,344,838
47,926
16,585,010
941,367

19,312,995
44,879
17,491,724
980,512

19,699,762
39,963
17,861,599
986,501

21,094,333
38,044
19,124,831
1,052,634

346.94
-58.93
355.13
325.93

612,816
2,319,413

631,772
2,309,019

687,598
2,464,933

732,702
2,568,713

770,536
2,697,250

795,879
2,852,938

811,699
2,921,423

878,824
3,145,149

394.11
330.94

323,714.91
912.83
293,938.26
15,712.70

347,599.54
1,157.96
314,417.93
17,739.77

362,651.55
1,061.59
327,800.73
18,618.53

378,584.67
989.05
342,266.87
19,427.11

397,331.24
923.31
359,861.76
20,172.34

404,125.11
819.82
366,416.63
20,237.29

431,601.67
778.40
391,304.57
21,537.48

292.03
-63.97
299.21
273.60

13,151.12
48,065.09

14,283.88
51,205.47

15,170.69
53,185.57

15,901.64
55,663.47

16,373.83
58,694.23

16,651.37
59,930.69

17,981.21
64,351.49

333.40
277.99

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Won per capita)
110,095.07
233,523.19
334,178.48
321,849.34
Clothing materials (Won per capita)
2,160.69
1,783.06
1,856.67
1,382.68
Garments (Won per capita)
98,020.66 210,043.08 302,540.04 290,893.23
Other clothing (Won per capita)
5,764.85
12,718.96
16,728.80
16,768.91
Clothing, cleaning, repair and hire
(Won per capita)
4,148.88
8,978.09
13,052.97
12,804.53
Footwear (Won per capita)
17,024.47
32,635.69
48,333.49
48,463.14
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1043

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

275.81

470.00

613.00

712.84

801.00

998.53

1,188.00

1,362.36

1,255.00

1,276.37

1,350.02

389.46

36.5

36.3

50.6

49.8

50.8

52.1

54.6

54.9

54.9

56.0

57.0

56.14

63.5

63.7

49.4

50.2

49.2

47.9

45.4

45.1

45.1

44.0

43.0

-32.29

Healthy life expectancy at birth

Total population (years)
71
Males (years)
67
Females (years)
76

73
70
77

77
73
80

77
74
81

78
75
81

78
75
82

79
76
82

79
76
83

80
77
83

80
77
83

80
77
84

12.45
14.30
10.75

1.6

3.9

4.8

5.9

7.1

8.2

9.3

10.4

11.3

12.1

951.21

23.1

30.7

32.1

33.5

34.9

36.3

37.6

38.8

39.9

40.8

98.45

753
140

646
120

591
120

588
120

593
124

597
125

598
124

600
123

602
123

197
244
109

166
217
91

140
188
91

141
184
88

142
180
89

144
179
91

146
176
93

147
170
94

146
169
95

1,849

1,818

1,959

2,192

2,267

2,301

2,470

2,814

3,176

12,294.44
2,499.82

12,207.73
2,493.24

12,287.91
2,572.82

12,322.98
2,587.28

12,301.90
2,542.65

12,302.88
2,529.17

12,323.17
2,525.60

2,919.90
3,907.99
1,901.71

2,919.42
3,815.53
1,830.59

2,949.58
3,728.71
1,847.03

2,972.72
3,691.69
1,884.76

2,999.52
3,622.73
1,916.39

3,006.27
3,496.50
1,931.34

2,992.32
3,456.85
1,942.77

40,787.81

45,527.61

46,944.66

47,493.88

50,819.82

57,736.52

64,988.87

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
1.2
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
20.6

Consumer health (selected) retail sales by category

Consumer health retail sales (Won
billion)
Analgesics (Won billion)
Cough, Cold and Allergy (Hay Fever)
Remedies (Won billion)
Digestive Remedies (Won billion)
Medicated Skin Care (Won billion)
Vitamins and Dietary Supplements
(Won billion)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (Won
per capita)
15,811.21
13,502.22
Analgesics (Won per capita)
2,932.67
2,514.24
Cough, Cold and Allergy (Hay Fever)
Remedies (Won per capita)
4,129.44
3,476.56
Digestive Remedies (Won per capita)
5,125.32
4,539.00
Medicated Skin Care (Won per capita)
2,279.96
1,908.27
Vitamins and Dietary Supplements
(Won per capita)
38,835.86
37,977.21
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1044

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

6,417
3

10,392
469

8,505
1,033

10,635
1,177

10,869
1,684

12,938
1,763

13,466
1,845

14,132
2,177

14,594
2,361

14,944
2,474

670.18

Package holidays consumer expenditure

Package holidays consumer
expenditure (Won million)
31,154
85,153
Package holidays consumer
expenditure (Won per capita)
726.72
1,888.39

252,529

258,750

259,023

277,161

296,052

327,341

359,223

378,429

408,583

1,211.49

5,302.77

5,406.47

5,391.88

5,757.62

6,129.80

6,755.37

7,390.38

7,763.18

8,359.84

1,050.35

2,097,328

2,194,587

2,303,044

2,401,247

2,591,507

2,730,096

2,797,154

2,997,106

315.59

43,822.78

45,683.05

47,842.47

49,718.16

53,481.25

56,166.97

57,381.41

61,322.43

264.53

Satellite TV and Cable TV households

Cable TV households (000)
1,940
Satellite TV households (000)
0

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Won million) 721,168
960,960
1,959,691
Hotels and other accommodation
consumer expenditure (Won per
capita)
16,822.48
21,310.64
41,150.81
Source: Euromonitor International from Council of Europe

www.euromonitor.com

581

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.1045

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

68.0

66.0

85.7

90.8

94.0

94.1

94.3

95.9

97.6

20.4

21.1

21.8

22.6

23.0

23.3

22.9

22.6

22.8

5.0

9.1

13.9

19.1

24.3

29.2

33.8

37.9

41.6

CD player and DVD player/recorder households

CD player households (% of
households)
11.2
15.2
DVD player/recorder households (% of
households)
0.0

% change
1990-2010

103.53

Video game console households

Video game console households (% of
households)
10.2

14.8

17.7

18.0

18.3

18.6

18.6

18.8

18.9

18.9

19.0

86.71

Mobile telephone households

Mobile telephone households (% of
households)

1.7

11.9

86.7

91.6

94.8

96.3

97.2

97.7

98.1

98.4

98.8

5,854.02

Internet users
Internet users (000)

10

366

27,887

30,892

34,435

34,961

37,305

37,794

38,999

39,401

40,534

405,243.60

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1046

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

40.3

43.9

65.6

66.0

66.4

66.7

67.0

67.3

67.6

67.9

68.2

68.95

11,978,146

12,081,856

12,344,566

12,788,207

13,327,432

13,654,752

13,927,546

13,846,827

14,605,131

189.50

1,929,084

2,004,317

2,086,615

2,157,816

2,180,402

2,219,542

2,288,061

2,266,719

2,381,579

199.77

8,671,892

8,688,909

8,853,995

9,190,433

9,668,355

9,941,019

10,126,211

10,103,468

10,697,847

193.84

687,820

685,970

697,249

717,010

743,746

753,713

767,075

755,787

780,392

171.27

689,350

702,660

706,707

722,948

734,929

740,478

746,199

720,852

745,313

131.41

252,445.26

256,967.45

265,656.79

275,946.35

281,794.78

286,535.00

284,056.74

298,829.02

153.93

41,879.36

43,435.47

44,825.56

45,145.53

45,804.97

47,072.88

46,499.96

48,728.41

162.94

181,551.06

184,306.89

190,918.16

200,184.64

205,154.03

208,329.16

207,264.68

218,883.84

157.73

14,333.05

14,514.11

14,894.85

15,399.36

15,554.46

15,781.22

15,504.38

15,967.25

137.94

14,681.79

14,710.98

15,018.22

15,216.81

15,281.33

15,351.74

14,787.71

15,249.51

102.98

Transport services consumer expenditure

Transport services consumer
expenditure (Won million)
5,044,981
8,440,653
Rail travel consumer expenditure
(Won million)
794,466
1,314,613
Buses, coaches and taxis consumer
expenditure (Won million)
3,640,766
6,144,522
Air travel consumer expenditure (Won
million)
287,678
467,860
Other travel consumer expenditure
(Won million)
322,072
513,658

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Won per capita)
117,682.89
187,183.26
251,524.52
Rail travel consumer expenditure
(Won per capita)
18,532.28
29,153.38
40,508.10
Buses, coaches and taxis consumer
expenditure (Won per capita)
84,927.14
136,263.36
182,097.76
Air travel consumer expenditure (Won
per capita)
6,710.59
10,375.45
14,443.26
Other travel consumer expenditure
(Won per capita)
7,512.89
11,391.08
14,475.39
Source: Euromonitor International from national statistics

Money

Table: 3.1047

1990
Annual savings and savings ratio
Annual savings (Won million)
24,708,182
Savings ratio (% of disposable
income)
21.2

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

56,611,963

65,649,926

71,490,174

81,416,945

85,975,328

94,073,310

100,667,760

107,962,935

113,684,244

120,175,742

386.38

21.7

14.1

14.8

16.1

15.9

16.3

16.3

16.4

16.8

16.4

-22.49

361,317

376,158

399,153

435,310

484,278

513,521

559,222

609,650

654,408

Consumer lending by category

Consumer lending (total) (Won
billion)
Mortgages/housing share of total
consumer lending (Won billion)
Consumer credit share of total
consumer lending (Won billion)

135,313

152,037

182,415

196,695

215,995

230,281

254,793

282,141

304,712

226,005

224,121

216,738

238,615

268,282

283,241

304,429

327,509

349,696

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

86,128

80,204

71,918

63,442

57,282

53,901

60,745

66,830

71,240

105,613

94,732

86,329

86,856

91,552

89,448

95,279

106,148

110,088

Source: National statistical offices/Euromonitor International

582

Euromonitor International 2011

Section 3 Country snapshots Spain

Spain

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.1048

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,221
2,885
2,429
4,636
3,260
5,808
7,072
9,242
5,215

1,143
2,446
1,944
4,325
3,322
5,923
7,798
9,410
5,946

1,191
2,258
1,641
3,346
2,872
5,614
8,793
10,740
6,951

1,240
2,304
1,640
3,278
2,797
5,555
9,050
11,074
7,044

1,288
2,364
1,635
3,226
2,716
5,457
9,286
11,393
7,144

1,325
2,430
1,625
3,184
2,646
5,357
9,525
11,727
7,228

1,366
2,499
1,621
3,154
2,587
5,257
9,756
12,063
7,308

1,406
2,596
1,628
3,131
2,523
5,114
9,925
12,410
7,445

1,440
2,683
1,642
3,104
2,464
4,961
10,030
12,714
7,583

1,468
2,756
1,668
3,076
2,417
4,815
10,070
12,995
7,709

1,480
2,827
1,709
3,051
2,377
4,681
10,057
13,275
7,843

% change
1990-2010
21.20
-2.03
-29.64
-34.19
-27.08
-19.41
42.20
43.63
50.39

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to all kinds of pensions

People

Table: 3.1049

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
38,826
0-14 yrs (000)
7,856
15-64 yrs (000)
25,755
65+ yrs (000)
5,215

39,343
6,657
26,740
5,946

40,964
5,960
28,053
6,951

41,664
6,049
28,571
7,044

42,345
6,151
29,050
7,144

43,038
6,241
29,569
7,228

43,758
6,342
30,108
7,308

44,484
6,481
30,558
7,445

45,056
6,610
30,864
7,583

45,521
6,731
31,081
7,709

45,928
6,851
31,234
7,843

18.29
-12.79
21.27
50.39

Male population by age at January 1st

Male population by age at January
1st (000)
19,025
0-14 yrs (000)
4,031
15-64 yrs (000)
12,854
65+ yrs (000)
2,140

19,269
3,419
13,375
2,475

20,082
3,060
14,090
2,931

20,450
3,107
14,372
2,972

20,802
3,160
14,627
3,016

21,173
3,206
14,913
3,054

21,561
3,259
15,212
3,091

21,930
3,331
15,447
3,151

22,222
3,397
15,610
3,214

22,460
3,460
15,728
3,272

22,669
3,522
15,812
3,335

19.16
-12.62
23.02
55.85

Female population by age at January 1st

Female population by age at January
1st (000)
19,802
20,075
0-14 yrs (000)
3,825
3,238
15-64 yrs (000)
12,901
13,365
65+ yrs (000)
3,076
3,472

20,883
2,900
13,963
4,019

21,213
2,942
14,199
4,072

21,543
2,991
14,424
4,128

21,865
3,034
14,656
4,175

22,197
3,083
14,896
4,218

22,555
3,150
15,111
4,294

22,835
3,212
15,254
4,368

23,061
3,271
15,354
4,436

23,259
3,329
15,421
4,509

17.46
-12.97
19.53
46.60

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

20,349
923
2,640
17,052

20,771
1,007
2,675
17,210

21,191
1,092
2,714
17,350

21,614
1,178
2,751
17,495

22,059
1,267
2,789
17,644

22,506
1,359
2,827
17,792

22,879
1,446
2,857
17,875

23,190
1,532
2,877
17,921

23,482
1,618
2,897
17,932

26.63
328.69
18.70
2.67

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

5
1

-19.54
91.86

31

31

31

32

32

32

32

32

32

16.50

29

29

29

29

30

30

30

30

30

17.18

31,890
9,774

32,451
9,894

33,019
10,019

33,624
10,134

34,218
10,266

34,714
10,343

35,145
10,376

35,515
10,414

21.42
8.73

83

85

86

88

89

90

91

92

18.37

3,002,577
1,525,333
754,638
690,926
628,990
535,272
386,577
349,731
361,693
351,198

3,043,191
1,541,733
764,835
694,147
636,910
541,711
395,320
358,754
365,757
352,141

3,085,323
1,559,541
775,372
696,628
644,638
548,126
404,138
368,021
369,781
352,856

3,131,492
1,579,863
786,889
699,105
652,801
555,018
413,415
377,854
374,109
353,682

3,176,903
1,600,103
798,188
700,677
660,495
561,588
422,578
387,706
378,201
354,125

3,213,271
1,615,908
807,200
699,759
666,129
566,447
430,571
396,570
381,123
353,340

3,245,003
1,629,602
815,082
699,650
671,279
570,839
437,459
404,107
383,798
352,973

3,271,560
1,640,892
821,663
698,635
675,363
574,343
443,502
410,827
385,887
352,185

8.31
-1.03
8.82
2.40
13.92
9.98
36.48
39.60
8.68
-5.17

18,543
377
2,441
17,465

18,983
557
2,460
17,344

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
6
5
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
28
29
First marriage: average age of women
(years)
26
27

Urban and rural population, and population density

Urban population (000)
29,249
29,856
31,326
Rural population (000)
9,577
9,487
9,638
Population density (persons per sq
km)
78
79
82
Population of major cities
Madrid (Number)
3,020,426
Barcelona (Number)
1,657,949
Valencia (Number)
755,051
Seville (Number)
682,293
Zaragoza (Number)
592,840
Malaga (Number)
522,225
Murcia (Number)
324,951
Palma de Mallorca (Number)
294,280
Palmas de las Gran Canaria (Number) 355,054
Bilbao (Number)
371,373

2,961,333
1,571,393
742,332
686,486
602,277
521,588
344,181
309,488
354,018
361,999

2,962,884
1,510,180
744,616
686,670
620,662
528,652
377,786
340,865
357,486
349,912

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

583

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1050

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
11,617
12,780
Over US$5,000 (000)
11,227
12,575
Over US$15,000 (000)
7,878
10,323
Over US$35,000 (000)
2,147
4,063
Over US$55,000 (000)
713
1,503

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

14,629
14,468
12,186
4,654
1,619

15,063
14,972
13,566
7,072
2,844

15,487
15,429
14,454
8,884
4,006

15,905
15,841
14,862
9,479
4,560

16,322
16,273
15,452
10,457
5,295

16,735
16,696
16,065
11,915
6,790

17,081
17,051
16,564
13,126
8,231

17,376
17,342
16,773
12,879
7,695

17,641
17,604
16,981
12,799
7,457

51.86
56.79
115.55
496.04
945.22

Households by number of persons

1 person (000)
1,486
2 persons (000)
2,666
3 persons (000)
2,390
4 persons (000)
2,688
5 persons (000)
1,413
6+ persons (000)
984

2,043
3,096
2,652
2,875
1,315
803

3,070
3,731
3,098
3,112
1,077
543

3,261
3,883
3,183
3,169
1,056
513

3,446
4,047
3,247
3,214
1,042
491

3,626
4,213
3,305
3,255
1,032
475

3,800
4,382
3,356
3,294
1,026
464

3,971
4,551
3,403
3,331
1,024
456

4,121
4,702
3,434
3,354
1,020
449

4,256
4,839
3,454
3,368
1,016
442

4,379
4,967
3,468
3,378
1,013
437

194.75
86.32
45.11
25.64
-28.35
-55.57

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,486
1,958
5,646
785
1,753

2,043
2,175
5,657
940
1,970

3,070
2,509
5,553
1,191
2,308

3,261
2,587
5,590
1,243
2,384

3,446
2,664
5,622
1,295
2,460

3,626
2,742
5,654
1,347
2,537

3,800
2,821
5,686
1,400
2,615

3,971
2,901
5,717
1,454
2,693

4,121
2,969
5,726
1,503
2,762

4,256
3,031
5,720
1,547
2,823

4,379
3,087
5,705
1,589
2,880

194.75
57.70
1.05
102.49
64.34

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

9,059
2,849
6,211
1,810
758

10,236
3,841
6,395
1,723
826

12,072
5,411
6,661
1,624
935

12,473
5,706
6,767
1,630
962

12,864
6,001
6,863
1,635
987

13,250
6,298
6,951
1,643
1,013

13,632
6,598
7,034
1,652
1,039

14,008
6,900
7,108
1,664
1,064

14,325
7,176
7,150
1,670
1,085

14,599
7,433
7,166
1,674
1,103

14,846
7,678
7,167
1,677
1,119

63.87
169.55
15.40
-7.34
47.69

Households by type of dwelling

Detached house (000)
1,944
Semi-detached and terraced house
(000)
2,095
Apartment (000)
7,588

2,285

3,059

3,201

3,343

3,484

3,625

3,763

3,887

3,997

4,099

110.89

2,402
8,098

2,863
8,709

2,989
8,874

3,115
9,029

3,241
9,181

3,365
9,334

3,487
9,486

3,593
9,601

3,688
9,691

3,775
9,768

80.16
28.73

Household running costs

Household running costs (EUR million)
Electricity (EUR million)
Gas (EUR million)
Solid Fuels (EUR million)
Liquid Fuels (EUR million)

5,873
4,574
886
140
274

7,143
4,888
1,515
186
555

9,680
5,267
3,085
211
1,116

10,487
5,498
3,548
208
1,234

11,068
5,638
3,969
199
1,262

11,898
5,925
4,469
198
1,306

12,754
6,145
5,043
193
1,373

13,457
6,228
5,580
190
1,460

13,725
6,101
5,955
180
1,490

13,029
5,550
5,921
155
1,403

13,195
5,400
6,271
142
1,382

124.66
18.07
607.79
1.81
404.76

84.2
6.6
16.1
18.5
9.0
97.4
80.2
6.4
72.0
89.2

97.5
16.6
22.9
34.2
18.0
98.6
86.8
10.8
76.2
94.0

99.3
29.0
30.5
64.0
36.4
99.6
89.6
14.6
80.6
98.0

99.5
30.9
31.4
68.7
41.5
99.7
88.1
15.0
81.1
98.3

99.1
32.6
31.4
73.4
45.0
99.7
90.1
15.3
81.7
98.5

99.3
36.8
33.9
78.0
49.7
99.8
86.8
15.6
82.1
98.5

99.5
39.1
35.8
80.6
54.7
99.9
84.6
15.9
82.6
98.6

99.4
40.8
37.5
82.2
57.2
99.9
83.3
16.2
83.1
99.0

99.6
42.1
38.8
83.3
58.4
100.0
82.8
16.4
83.5
99.1

99.7
43.3
39.8
84.1
60.4
100.0
81.2
16.7
83.9
99.1

99.8
44.4
40.6
84.8
62.7
100.0
80.9
16.9
84.2
99.2

18.50
572.31
151.64
359.43
596.95
2.66
0.91
164.38
16.95
11.22

21,359
7,184
5,360
4,292
3,191
1,112
220

21,717
7,239
5,403
4,396
3,309
1,144
226

21,968
7,361
5,415
4,425
3,386
1,152
229

22,226
7,440
5,451
4,455
3,458
1,188
234

22,459
7,500
5,472
4,500
3,484
1,260
243

23,135
7,593
5,498
4,538
3,976
1,285
245

23,620
7,684
5,526
4,587
4,202
1,370
251

23,992
7,926
5,562
4,553
4,280
1,414
257

24,169
7,950
5,587
4,561
4,344
1,464
263

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Bird (000s of animals)
Dog (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

584

Euromonitor International 2011

Section 3 Country snapshots Spain

Income

Table: 3.1051

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (EUR
per capita)
7,855.91
10,826.37
Gross income (annual, constant) (EUR
per capita)
12,805.06
13,902.78
Disposable income (annual, current)
(EUR per capita)
5,597.59
7,640.27
Disposable income (annual, constant)
(EUR per capita)
9,124.01
9,811.32

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

16,296.70

17,107.19

17,926.01

19,069.88

20,264.68

21,426.03

22,220.67

21,945.36

22,224.87

182.91

17,934.14

18,581.85

19,206.76

20,089.97

20,967.34

21,926.60

22,128.01

22,141.45

22,224.87

73.56

11,522.07

12,099.93

12,760.62

13,552.92

14,300.91

14,952.76

15,652.30

15,733.04

15,911.58

184.26

12,679.77

13,142.96

13,672.32

14,277.90

14,796.78

15,302.10

15,587.03

15,873.62

15,911.58

74.39

Gross income (annual, current) by age

Aged 15-19 (EUR)
6,891
Aged 20-24 (EUR)
8,718
Aged 25-29 (EUR)
10,110
Aged 30-34 (EUR)
11,057
Aged 35-39 (EUR)
11,782
Aged 40-44 (EUR)
12,457
Aged 45-49 (EUR)
13,094
Aged 50-54 (EUR)
13,440
Aged 55-59 (EUR)
12,769
Aged 60-64 (EUR)
10,551
Aged 65+ (EUR)
6,844

11,199
12,976
14,002
14,474
14,883
15,404
15,990
16,317
15,650
13,527
9,718

17,373
19,011
20,496
21,241
21,280
21,565
22,165
22,602
22,104
19,977
15,667

18,416
19,815
21,290
22,268
22,361
22,533
23,094
23,593
23,183
21,104
16,589

19,398
20,672
22,044
23,305
23,501
23,577
24,077
24,601
24,257
22,249
17,547

20,797
21,918
23,099
24,695
25,073
25,082
25,519
26,065
25,799
23,804
18,766

22,092
23,114
24,022
25,935
26,673
26,851
27,312
27,895
27,601
25,538
19,930

23,794
24,662
25,163
27,199
28,245
28,493
28,911
29,476
29,187
27,185
21,147

24,983
25,630
25,770
27,830
29,263
29,719
30,159
30,702
30,330
28,310
21,828

24,647
24,921
24,710
26,301
27,826
28,318
28,686
29,161
28,764
26,880
20,547

24,804
25,102
24,840
26,219
28,127
28,890
29,288
29,726
29,256
27,384
20,752

259.94
187.94
145.69
137.13
138.72
131.91
123.67
121.18
129.12
159.55
203.22

Gross income (annual, constant) by age

Aged 15-19 (EUR)
13,287
Aged 20-24 (EUR)
16,809
Aged 25-29 (EUR)
19,494
Aged 30-34 (EUR)
21,319
Aged 35-39 (EUR)
22,718
Aged 40-44 (EUR)
24,020
Aged 45-49 (EUR)
25,248
Aged 50-54 (EUR)
25,913
Aged 55-59 (EUR)
24,620
Aged 60-64 (EUR)
20,343
Aged 65+ (EUR)
13,196

16,789
19,452
20,990
21,699
22,311
23,091
23,970
24,461
23,461
20,278
14,569

21,435
23,456
25,289
26,208
26,255
26,608
27,348
27,887
27,272
24,648
19,331

22,051
23,727
25,492
26,664
26,775
26,981
27,652
28,250
27,759
25,270
19,864

22,543
24,024
25,618
27,083
27,311
27,399
27,980
28,589
28,189
25,856
20,391

23,380
24,641
25,969
27,763
28,188
28,198
28,689
29,304
29,004
26,761
21,097

23,992
25,101
26,088
28,165
28,966
29,160
29,660
30,294
29,975
27,734
21,644

25,141
26,058
26,587
28,738
29,843
30,105
30,547
31,143
30,838
28,723
22,343

25,361
26,017
26,159
28,251
29,705
30,168
30,615
31,165
30,789
28,738
22,158

25,090
25,368
25,154
26,773
28,326
28,827
29,202
29,685
29,281
27,363
20,916

24,804
25,102
24,840
26,219
28,127
28,890
29,288
29,726
29,256
27,384
20,752

86.68
49.34
27.43
22.99
23.81
20.28
16.00
14.71
18.83
34.61
57.26

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1052

1990
Consumer expenditure by category
Consumer expenditure by category
(EUR million)
194,086
Food and non-alcoholic beverages
(EUR million)
38,522
Alcoholic beverages and tobacco (EUR
million)
4,402
Clothing and footwear (EUR million)
13,340
Housing (EUR million)
27,231
Household goods and services (EUR
million)
12,173
Health goods and medical services
(EUR million)
6,308
Transport (EUR million)
18,291
Communications (EUR million)
2,545
Leisure and recreation (EUR million)
15,939
Education (EUR million)
2,774
Hotels and catering (EUR million)
35,888
Miscellaneous goods and services
(EUR million)
16,673

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

280,748

446,068

473,257

508,494

546,739

586,034

626,109

642,527

614,154

626,091

222.58

48,226

65,928

69,040

72,112

77,092

81,301

85,239

86,123

81,232

82,036

112.96

7,471
18,538
40,084

13,735
26,555
70,347

14,710
26,781
76,035

15,654
27,974
81,608

16,902
28,973
88,815

18,130
29,861
96,088

19,541
31,029
104,044

20,112
30,902
108,516

19,258
28,550
105,779

19,687
28,165
109,141

347.26
111.13
300.79

16,956

24,453

26,084

26,996

28,428

29,924

31,440

31,609

29,507

29,439

141.84

8,989
31,569
4,894
23,170
4,602
51,418

14,969
51,543
12,160
40,931
6,941
80,702

16,433
55,112
12,233
43,979
7,198
86,562

17,792
60,886
13,642
47,181
7,445
94,807

19,479
65,257
14,731
50,854
7,840
103,432

21,288
70,680
15,735
54,725
8,174
112,470

23,071
75,418
17,452
59,303
8,512
120,709

24,041
77,055
18,496
61,654
8,490
124,479

23,348
72,935
18,156
59,836
7,884
119,480

24,194
73,915
18,974
61,424
7,858
122,670

283.56
304.11
645.42
285.37
183.23
241.82

24,831

37,804

39,090

42,398

44,934

47,658

50,351

51,048

48,188

48,588

191.42

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1053

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,579
8,576
4,003
121
460

12,512
8,237
4,275
199
673

16,627
10,365
6,262
254
1,025

17,296
10,653
6,643
267
1,112

17,971
10,934
7,037
288
1,230

18,973
11,389
7,584
430
1,610

19,748
11,743
8,005
429
1,644

20,356
11,987
8,369
425
1,678

20,256
11,715
8,540
421
1,748

18,889
10,648
8,241
393
1,631

18,666
10,423
8,243
386
1,628

48.39
21.53
105.94
219.01
253.83

2,441
1,166
1,275

3,716
1,814
1,902

2,158
929
1,229

2,242
976
1,266

2,214
971
1,243

1,912
863
1,050

1,837
791
1,046

1,834
815
1,019

2,592
1,316
1,276

4,148
2,290
1,858

4,713
2,576
2,137

93.07
120.94
67.58

16.3

22.9

11.5

11.5

11.0

9.2

8.5

8.3

11.3

18.0

20.2

24.04

12.0

18.0

8.2

8.4

8.2

7.0

6.3

6.4

10.1

17.7

19.8

65.59

24.2

30.8

16.4

16.0

15.0

12.2

11.6

10.9

13.0

18.4

20.6

-14.75

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

585

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1054

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

965
3,448
4,729

1,096
2,865
4,745

1,216
2,491
3,107

1,282
2,488
3,053

1,356
2,498
3,048

1,430
2,485
3,108

1,490
2,501
3,091

1,560
2,556
3,080

1,626
2,573
3,069

1,680
2,591
3,056

1,744
2,618
3,046

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

% change
1990-2010
80.63
-24.07
-35.59

1,699
839
860

1,757
826
931

1,833
859
974

1,841
863
978

1,840
850
990

1,809
837
972

1,789
826
964

1,778
817
960

1,781
819
962

1,788
819
968

1,793
821
972

5.54
-2.08
12.97

0.6

1.1

2.5

2.9

3.0

3.2

3.3

3.5

3.7

3.7

3.8

521.31

291,425
34,669
27,376

299,401
33,619
27,604

298,448
33,321
27,897

291,376
32,828
26,329

285,957
35,117
26,166

280,055
35,206
24,240

291,036
38,379
26,175

292,318
39,110
26,278

292,796
39,495
26,274

90,224
31,071

89,656
33,411

87,531
32,816

84,036
30,471

80,830
28,707

75,534
26,223

78,976
26,881

78,826
26,642

78,574
26,415

48,185
6,819
35,387
17,389

50,663
6,983
37,680
19,578

50,368
6,411
38,421
21,488

48,030
6,237
41,144
22,087

47,181
5,211
40,726
21,745

46,906
5,077
40,626
21,238

47,799
5,075
44,669
22,174

47,992
4,981
45,225
22,283

48,047
4,954
45,659
22,325

305

207

195

214

274

5,005

908

981

1,053

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1055

1990
Food consumer expenditure by category
Food consumer expenditure (EUR
million)
36,233
Bread and cereals (EUR million)
5,536
Meat (EUR million)
9,490
Fish and seafood (EUR million)
4,274
Milk, cheese and eggs (EUR million)
4,924
Oils and fats (EUR million)
2,401
Fruit (EUR million)
3,262
Vegetables (EUR million)
4,396
Sugar and confectionery (EUR million)
1,235
Other foods (EUR million)
715

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

45,486
7,059
12,262
5,783
5,924
2,500
4,354
5,041
1,557
1,006

61,957
9,115
17,136
9,011
8,235
2,119
6,430
6,824
1,934
1,154

64,813
9,258
17,517
9,506
8,483
2,132
7,431
7,070
2,079
1,336

67,699
9,573
18,131
9,966
8,868
2,145
8,056
7,395
2,149
1,416

72,407
10,153
19,159
10,647
9,394
2,243
9,031
7,949
2,298
1,534

76,346
10,523
19,880
11,252
9,813
2,286
10,110
8,361
2,434
1,687

79,990
10,844
20,644
11,941
10,290
2,261
10,944
8,780
2,522
1,763

80,774
10,761
20,727
12,162
10,363
2,177
11,428
8,863
2,521
1,772

76,154
9,961
19,495
11,542
9,738
1,925
11,171
8,332
2,341
1,648

76,897
9,913
19,480
11,694
9,797
1,862
11,722
8,408
2,341
1,679

112.23
79.07
105.27
173.61
98.95
-22.45
259.34
91.28
89.62
134.67

1,555.61
222.22
420.45
228.17

1,598.74
226.06
428.18
235.35

1,682.40
235.90
445.16
247.38

1,744.72
240.47
454.32
257.13

1,798.15
243.76
464.07
268.44

1,792.73
238.83
460.03
269.93

1,672.96
218.83
428.27
253.55

1,674.27
215.83
424.14
254.62

79.41
51.38
73.52
131.30

203.60
51.17
178.35
169.70

209.43
50.66
190.24
174.64

218.26
52.13
209.83
184.69

224.25
52.24
231.05
191.08

231.32
50.83
246.02
197.38

230.00
48.32
253.63
196.71

213.93
42.29
245.41
183.04

213.31
40.55
255.22
183.07

68.19
-34.44
203.78
61.70

49.91
32.06

50.76
33.43

53.40
35.65

55.62
38.55

56.69
39.63

55.96
39.33

51.43
36.20

50.98
36.55

60.30
98.38

Food per capita consumer expenditure by category

Food consumer expenditure (EUR per
capita)
933.22
1,156.13
1,512.47
Bread and cereals (EUR per capita)
142.58
179.43
222.51
Meat (EUR per capita)
244.43
311.66
418.32
Fish and seafood (EUR per capita)
110.08
146.99
219.96
Milk, cheese and eggs (EUR per
capita)
126.83
150.57
201.02
Oils and fats (EUR per capita)
61.85
63.55
51.72
Fruit (EUR per capita)
84.02
110.66
156.97
Vegetables (EUR per capita)
113.22
128.14
166.58
Sugar and confectionery (EUR per
capita)
31.80
39.58
47.20
Other foods (EUR per capita)
18.43
25.56
28.18
Catering consumer expenditure
Catering consumer expenditure (EUR
million)
32,492
Catering consumer expenditure (EUR
per capita)
836.86

46,152

69,559

74,684

81,750

89,343

97,219

103,829

106,606

102,045

104,625

222.00

1,173.06

1,698.04

1,792.53

1,930.56

2,075.91

2,221.74

2,334.05

2,366.06

2,241.72

2,278.02

172.21

Source: National statistical offices/OECD/Eurostat/Euromonitor International

586

Euromonitor International 2011

Section 3 Country snapshots Spain

Drinking

Table: 3.1056

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR million)
1,936
2,567
3,396
Beer (EUR million)
412
668
1,139
Spirits (EUR million)
314
455
638
Wine (EUR million)
1,210
1,444
1,619

3,635
1,269
655
1,710

3,743
1,358
669
1,715

3,919
1,473
679
1,767

4,113
1,624
712
1,777

4,267
1,744
732
1,791

4,267
1,804
722
1,741

3,978
1,737
662
1,579

3,938
1,772
645
1,521

103.41
330.20
105.46
25.71

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (EUR per capita)
49.87
65.24
82.91
87.24
Beer (EUR per capita)
10.61
16.98
27.82
30.47
Spirits (EUR per capita)
8.09
11.57
15.57
15.72
Wine (EUR per capita)
31.17
36.70
39.52
41.05

88.38
32.07
15.80
40.51

91.05
34.22
15.78
41.05

94.00
37.12
16.27
40.61

95.92
39.20
16.45
40.27

94.70
40.03
16.03
38.64

87.39
38.17
14.54
34.68

85.75
38.57
14.05
33.13

71.95
263.68
73.69
6.27

4,227
1,159

4,412
1,153

4,685
1,150

4,955
1,138

5,249
1,127

5,349
1,074

5,078
953

5,139
906

124.58
-30.95

3,069

3,259

3,534

3,817

4,122

4,276

4,125

4,233

333.76

104.20

108.85

113.23

118.00

118.73

111.56

111.89

89.85

27.23

26.73

26.00

25.35

23.83

20.94

19.73

-41.63

76.97

82.12

87.23

92.65

94.90

90.62

92.16

266.69

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR million)
2,288
2,741
3,971
Coffee, tea and cocoa (EUR million)
1,312
1,220
1,183
Mineral waters, soft drinks, fruit
and vegetable juices (EUR million)
976
1,521
2,788

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (EUR per capita)
58.94
69.66
96.94
101.46
Coffee, tea and cocoa (EUR per
capita)
33.80
31.00
28.87
27.81
Mineral waters, soft drinks, fruit
and vegetable juices (EUR per capita) 25.13
38.65
68.07
73.65
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1057

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (EUR
million)
2,465
Tobacco consumer expenditure (EUR
per capita)
63.50

4,904

10,338

11,075

11,911

12,983

14,017

15,274

15,845

15,280

15,748

538.77

124.66

252.38

265.81

281.29

301.66

320.32

343.36

351.68

335.68

342.89

439.99

31.7
39.1
24.7

28.1
34.2
22.4

27.9
33.9
22.3

27.4
32.9
22.2

26.4
31.5
21.5

26.1
31.0
21.5

25.2
29.5
21.0

24.1
29.0
19.5

27.2
32.5
22.1

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1058

1990
Personal care consumer expenditure
Personal care consumer expenditure
(EUR million)
3,368
Personal care consumer expenditure
(EUR per capita)
86.75

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,847

10,552

11,018

12,158

13,101

13,976

15,044

15,509

14,747

14,872

341.55

148.62

257.58

264.46

287.12

304.41

319.40

338.19

344.22

323.97

323.81

273.28

5,844
508
1,137
860
437
1,159

6,290
553
1,189
946
470
1,255

6,726
596
1,230
1,034
502
1,352

7,138
641
1,273
1,110
532
1,456

7,551
688
1,325
1,165
556
1,569

7,802
720
1,344
1,179
573
1,645

7,818
727
1,297
1,175
565
1,646

148.55
13.05
28.07
22.35
11.09
29.63

156.28
13.85
28.57
24.03
11.67
31.42

163.13
14.64
29.09
25.37
12.15
33.28

169.74
15.46
29.79
26.18
12.51
35.26

173.17
15.98
29.82
26.17
12.71
36.50

171.75
15.98
28.49
25.81
12.42
36.16

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (EUR million)
5,445
Colour cosmetics (EUR million)
464
Fragrances (EUR million)
1,086
Hair care (EUR million)
798
Mens grooming (EUR million)
411
Skin care (EUR million)
1,064

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (EUR per capita)
132.92
140.27
Colour cosmetics (EUR per capita)
11.33
12.19
Fragrances (EUR per capita)
26.50
27.29
Hair care (EUR per capita)
19.47
20.64
Mens grooming (EUR per capita)
10.04
10.50
Skin care (EUR per capita)
25.99
27.81
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

587

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1059

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR million)
10,671
14,585
20,714
Clothing materials (EUR million)
198
199
172
Garments (EUR million)
10,339
14,128
19,939
Other clothing (EUR million)
64
155
414
Clothing, cleaning, repair and hire
(EUR million)
70
103
188
Footwear (EUR million)
2,669
3,953
5,842

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

20,907
159
20,095
447

21,757
150
20,888
485

22,489
142
21,565
513

23,139
133
22,152
552

24,001
127
22,929
610

23,896
116
22,777
645

22,088
98
21,002
629

21,740
88
20,621
647

103.73
-55.42
99.46
906.96

206
5,873

233
6,218

269
6,485

303
6,722

335
7,027

358
7,007

359
6,462

384
6,425

446.26
140.70

513.79
3.54
493.28
11.46

522.53
3.29
501.07
11.92

528.79
3.04
506.23
12.61

539.55
2.86
515.44
13.72

530.35
2.58
505.52
14.30

485.24
2.16
461.38
13.81

473.34
1.92
448.98
14.08

72.23
-62.31
68.61
751.25

5.51
146.83

6.24
150.67

6.91
153.63

7.53
157.98

7.95
155.51

7.89
141.96

8.36
139.90

361.79
103.48

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (EUR per capita)
274.83
370.72
505.66
501.81
Clothing materials (EUR per capita)
5.09
5.06
4.19
3.83
Garments (EUR per capita)
266.28
359.09
486.75
482.31
Other clothing (EUR per capita)
1.65
3.95
10.12
10.74
Clothing, cleaning, repair and hire
(EUR per capita)
1.81
2.61
4.60
4.94
Footwear (EUR per capita)
68.75
100.46
142.60
140.97
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1060

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

879.00

1,127.00

1,207.00

1,706.35

1,991.53

2,168.04

2,327.77

2,711.68

3,087.00

3,316.74

3,563.98

305.46

78.7

72.2

71.3

70.4

70.6

70.6

71.3

71.8

72.5

73.0

73.6

-6.55

21.3

27.8

28.7

29.6

29.4

29.4

28.7

28.2

27.5

27.0

26.4

24.27

Healthy life expectancy at birth

Total population (years)
77
Males (years)
73
Females (years)
80

78
74
82

80
76
83

80
76
83

80
77
83

80
77
83

81
78
84

81
78
84

82
79
85

82
79
85

82
79
85

6.85
7.87
5.91

10.3

12.8

13.1

13.6

14.4

14.9

15.1

15.0

15.0

15.1

105.03

34.1

35.5

35.3

35.5

35.7

36.2

36.6

37.0

37.4

37.8

13.55

978
236

1,026
246

1,047
254

1,084
262

1,110
266

1,177
288

1,201
289

1,197
287

1,195
282

322
181
136

341
186
145

340
187
152

348
189
160

349
193
168

371
199
180

383
202
185

382
201
185

378
200
190

198

210

220

229

238

246

250

248

247

24.63
5.90

24.73
6.00

25.18
6.09

25.36
6.07

26.46
6.48

26.65
6.41

26.29
6.30

26.02
6.14

8.19
4.47
3.47

8.02
4.42
3.59

8.08
4.38
3.71

7.99
4.41
3.84

8.34
4.48
4.06

8.50
4.48
4.12

8.39
4.41
4.06

8.23
4.36
4.13

5.04

5.20

5.31

5.43

5.52

5.54

5.46

5.37

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
7.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
33.3

Consumer health (selected) retail sales by category

Consumer health retail sales (EUR
million)
Analgesics (EUR million)
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR million)
Digestive Remedies (EUR million)
Medicated Skin Care (EUR million)
Vitamins and Dietary Supplements
(EUR million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (EUR
per capita)
23.87
Analgesics (EUR per capita)
5.77
Cough, Cold and Allergy (Hay Fever)
Remedies (EUR per capita)
7.86
Digestive Remedies (EUR per capita)
4.43
Medicated Skin Care (EUR per capita)
3.31
Vitamins and Dietary Supplements
(EUR per capita)
4.83
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1061

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

401
738

811
1,996

997
2,463

1,679
2,562

1,839
2,838

1,990
2,875

2,427
3,330

2,665
3,399

2,450
3,632

2,403
3,807

2,084.69
36,933.90

97

141

138

144

128

122

117

108

110

Package holidays consumer expenditure

Package holidays consumer
expenditure (EUR million)
791
1,725
Package holidays consumer
expenditure (EUR per capita)
20.36
43.85

5,319

5,931

6,681

7,561

8,502

9,788

10,853

11,229

12,123

1,433.52

129.84

142.35

157.77

175.67

194.30

220.04

240.89

246.68

263.95

1,196.39

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (EUR million)
3,396
5,267
11,143
Hotels and other accommodation
consumer expenditure (EUR per capita) 87.46
133.87
272.03

11,879

13,057

14,089

15,251

16,880

17,873

17,436

18,045

431.41

285.11

308.35

327.36

348.53

379.47

396.68

383.03

392.89

349.24

1990
Satellite TV and Cable TV households
Cable TV households (000)
110
Satellite TV households (000)
10
Cinema attendances
Cinema attendances (million)

79

Source: Euromonitor International from Council of Europe

588

Euromonitor International 2011

Section 3 Country snapshots Spain

Consumer Technology

Table: 3.1062

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

4.4

8.0

15.0

20.8

29.3

39.2

44.6

51.3

54.7

CD player and DVD player/recorder households

CD player households (% of
households)
7.6
21.1
DVD player/recorder households (% of
households)
0.0

39.8

39.1

41.7

42.4

42.1

41.4

41.7

41.2

41.0

16.3

27.4

46.4

59.8

62.9

71.6

73.4

75.6

77.4

Video game console households

Video game console households (% of
households)
0.9

4.5

10.3

11.2

11.4

11.5

11.2

11.1

10.9

10.8

10.6

Mobile telephone households

Mobile telephone households (% of
households)

0.0

5.0

67.8

73.7

76.9

80.0

80.9

88.1

89.1

90.9

92.3

150

8,412

16,719

18,698

20,617

21,951

24,277

26,509

28,119

30,641

Internet users
Internet users (000)

% change
1990-2010

436.88

1,099.75

612,714.23

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1063

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

63.5

69.0

73.5

73.8

74.2

75.4

76.4

77.3

77.4

77.8

78.2

23.07

8,449

8,897

10,042

10,995

12,015

12,886

13,275

12,726

13,093

310.42

1,039

976

1,009

1,015

992

920

819

677

605

-59.23

4,050

4,074

4,309

4,394

4,452

4,393

4,131

3,597

3,321

118.55

1,586

1,698

1,967

2,145

2,339

2,586

2,708

2,550

2,575

3,284.24

1,774

2,149

2,756

3,441

4,232

4,986

5,616

5,901

6,591

5,817.34

213.54

237.14

255.46

274.58

289.68

294.63

279.56

285.07

246.95

23.43

23.84

23.57

22.68

20.69

18.17

14.88

13.16

-65.54

Transport services consumer expenditure

Transport services consumer
expenditure (EUR million)
3,190
5,235
Rail travel consumer expenditure
(EUR million)
1,483
1,501
Buses, coaches and taxis consumer
expenditure (EUR million)
1,520
2,918
Air travel consumer expenditure (EUR
million)
76
387
Other travel consumer expenditure
(EUR million)
111
429

Transport services per capita consumer expenditure

Transport services consumer
expenditure (EUR per capita)
82.16
133.06
206.25
Rail travel consumer expenditure
(EUR per capita)
38.19
38.15
25.37
Buses, coaches and taxis consumer
expenditure (EUR per capita)
39.14
74.16
98.86
Air travel consumer expenditure (EUR
per capita)
1.96
9.85
38.72
Other travel consumer expenditure
(EUR per capita)
2.87
10.90
43.30

97.77

101.76

102.09

101.73

98.76

91.69

79.02

72.32

84.75

40.76

46.45

49.84

53.46

58.14

60.11

56.03

56.07

2,760.93

51.58

65.09

79.96

96.72

112.08

124.65

129.63

143.52

4,902.33

Source: Euromonitor International from national statistics

Money

Table: 3.1064

1990
Annual savings and savings ratio
Annual savings (EUR million)
31,563
Savings ratio (% of disposable
income)
14.5
Consumer lending by category
Consumer lending (total) (EUR
million)
Mortgages/housing share of total
consumer lending (EUR million)
Consumer credit share of total
consumer lending (EUR million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

35,521

53,388

59,713

60,641

66,873

70,811

71,406

94,674

131,028

132,518

319.85

11.8

11.3

11.8

11.2

11.5

11.3

10.7

13.4

18.3

18.1

24.86

320,053

372,013

441,443

576,253

700,294

789,250

819,412

813,930

802,312

224,830

263,192

317,268

426,954

523,595

595,929

626,620

623,561

616,702

95,223

108,821

124,175

149,299

176,699

193,321

192,792

190,369

185,610

32,674

33,096

32,765

31,835

31,580

31,467

31,575

30,754

29,247

5,663

6,680

8,972

11,304

14,250

17,384

18,059

17,413

16,975

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

589

World Consumer Lifestyles Databook 2011

Sweden

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1065

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

335
589
391
774
583
1,091
1,509
2,203
1,518

353
706
401
714
562
1,037
1,599
2,354
1,540

273
616
502
749
511
937
1,630
2,513
1,532

281
590
500
773
513
934
1,631
2,532
1,534

290
571
487
805
518
941
1,621
2,544
1,541

299
561
466
833
528
953
1,597
2,555
1,554

305
562
439
853
541
971
1,574
2,559
1,565

308
574
416
868
563
993
1,560
2,570
1,583

309
587
396
874
585
1,014
1,545
2,571
1,611

311
600
383
864
610
1,045
1,535
2,569
1,646

313
611
380
843
630
1,074
1,529
2,562
1,691

% change
1990-2010
-6.65
3.80
-2.89
8.96
8.06
-1.56
1.36
16.31
11.45

Source: National statistical offices/Euromonitor International

People

Table: 3.1066

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
8,527
0-14 yrs (000)
1,522
15-64 yrs (000)
5,488
65+ yrs (000)
1,518

8,816
1,663
5,614
1,540

8,909
1,620
5,757
1,532

8,941
1,612
5,795
1,534

8,976
1,599
5,835
1,541

9,011
1,584
5,873
1,554

9,048
1,561
5,922
1,565

9,113
1,546
5,984
1,583

9,157
1,529
6,017
1,611

9,201
1,519
6,036
1,646

9,244
1,513
6,040
1,691

8.41
-0.58
10.07
11.45

Male population by age at January 1st

Male population by age at January
1st (000)
4,212
0-14 yrs (000)
781
15-64 yrs (000)
2,785
65+ yrs (000)
647

4,356
853
2,851
652

4,408
831
2,925
652

4,427
827
2,944
656

4,447
820
2,965
662

4,466
812
2,983
671

4,487
801
3,008
679

4,521
792
3,039
690

4,544
784
3,054
707

4,568
779
3,063
727

4,592
776
3,063
752

9.01
-0.63
10.02
16.32

Female population by age at January 1st

Female population by age at January
1st (000)
4,315
0-14 yrs (000)
741
15-64 yrs (000)
2,703
65+ yrs (000)
871

4,460
809
2,763
888

4,501
789
2,832
880

4,514
785
2,851
878

4,529
779
2,871
880

4,545
771
2,890
884

4,561
760
2,914
887

4,592
753
2,946
893

4,613
746
2,963
904

4,633
740
2,973
919

4,653
737
2,977
939

7.83
-0.53
10.12
7.83

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

3,324
679
567
4,246

3,119
799
535
4,456

3,105
813
528
4,496

3,095
826
521
4,534

3,083
840
515
4,574

3,074
853
509
4,612

3,077
867
505
4,664

3,071
881
501
4,704

3,066
894
496
4,745

3,062
906
492
4,784

-10.23
54.41
-14.02
20.90

4
2

4
2

5
2

5
2

5
2

5
2

5
2

5
2

5
2

5.65
-8.33

34

34

34

34

34

34

34

35

35

14.97

30

30

30

31

31

31

31

31

31

13.81

7,454
1,486

7,487
1,489

7,519
1,493

7,554
1,494

7,614
1,500

7,659
1,498

7,704
1,497

7,748
1,497

9.34
3.87

22

22

22

22

22

22

22

23

8.41

761,929
473,427
264,912
190,061
135,013
128,029
124,937
119,483
122,672
118,561

767,737
476,880
267,750
189,828
135,969
128,995
125,400
120,440
123,019
119,418

773,435
480,306
270,585
189,272
136,890
129,969
125,867
121,391
123,383
120,290

779,433
483,930
273,541
188,549
137,843
131,007
126,390
122,393
123,809
121,227

788,045
489,178
277,426
188,278
139,241
132,491
127,339
123,807
124,660
122,582

795,163
493,502
280,801
187,541
140,367
133,728
128,047
124,986
125,284
123,709

801,786
497,534
283,835
187,230
141,438
134,870
128,754
126,076
125,911
124,750

808,140
501,403
286,735
186,925
142,464
135,968
129,439
127,121
126,524
125,751

21.10
16.59
23.53
13.79
18.05
14.40
7.86
17.69
5.57
13.74

3,411
587
572
3,957

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
4
Divorce rates (per 000 population)
2
3
First marriage: average age of men
(years)
30
32
First marriage: average age of women
(years)
27
29

Urban and rural population, and population density

Urban population (000)
7,086
7,336
7,425
Rural population (000)
1,441
1,481
1,484
Population density (persons per sq
km)
21
21
22
Population of major cities
Stockholm (Number)
Gothenburg (Number)
Malmo (Number)
Uppsala (Number)
Linkoping (Number)
Vasteras (Number)
Orebro (Number)
Helsingborg (Number)
Norrkoping (Number)
Jonkoping (Number)

667,340
430,049
232,127
164,266
120,683
118,850
120,004
108,012
119,853
110,562

712,327
451,180
246,307
180,597
128,357
123,460
123,792
114,008
122,727
114,905

756,225
470,130
262,182
189,987
134,073
127,131
124,532
118,575
122,393
117,778

Source: Euromonitor International from national statistics/UN

590

Euromonitor International 2011

Section 3 Country snapshots Sweden

House and Home

Table: 3.1067

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
3,830
4,234
Over US$5,000 (000)
3,829
4,231
Over US$15,000 (000)
3,702
3,973
Over US$35,000 (000)
1,451
1,390
Over US$55,000 (000)
380
381

4,390
4,384
3,940
1,093
335

4,407
4,403
4,182
1,892
587

4,426
4,425
4,337
2,358
797

4,445
4,443
4,288
2,348
877

4,465
4,462
4,295
2,419
976

4,500
4,499
4,425
2,849
1,219

4,523
4,522
4,444
3,187
1,499

4,547
4,543
4,372
2,645
1,109

4,571
4,570
4,508
3,090
1,343

19.34
19.35
21.75
112.93
253.76

Households by number of persons

1 person (000)
1,487
2 persons (000)
1,167
3 persons (000)
494
4 persons (000)
474
5 persons (000)
148
6+ persons (000)
59

1,864
1,288
449
431
138
64

2,046
1,180
480
473
147
62

2,057
1,173
486
479
149
62

2,069
1,170
490
485
150
62

2,080
1,168
494
489
152
62

2,092
1,169
497
493
153
62

2,110
1,174
502
497
154
62

2,123
1,178
505
501
155
62

2,136
1,182
507
503
156
62

2,149
1,187
510
506
156
63

44.50
1.74
3.25
6.61
5.28
5.76

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

1,487
1,183
853
135
172

1,864
1,233
833
157
147

2,046
1,262
779
188
114

2,057
1,271
775
193
111

2,069
1,280
771
199
107

2,080
1,290
767
204
104

2,092
1,299
763
210
101

2,110
1,313
761
217
98

2,123
1,324
758
224
95

2,136
1,334
754
231
92

2,149
1,345
750
238
89

44.50
13.68
-12.03
75.65
-48.13

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

2,142
271
1,872
1,531
156

2,451
507
1,944
1,539
245

2,620
824
1,796
1,447
323

2,641
868
1,773
1,432
334

2,663
911
1,753
1,418
344

2,686
952
1,734
1,404
355

2,708
992
1,717
1,391
366

2,739
1,033
1,706
1,383
378

2,764
1,071
1,693
1,371
388

2,788
1,107
1,681
1,360
399

2,812
1,142
1,670
1,350
409

31.26
322.32
-10.81
-11.88
162.21

1,771

1,804

1,807

1,812

1,816

1,820

1,831

1,837

1,843

1,848

6.16

1,015
921
527

1,148
1,150
288

1,160
1,156
283

1,173
1,163
278

1,187
1,170
273

1,200
1,177
268

1,218
1,188
264

1,232
1,196
259

1,247
1,204
254

1,262
1,212
248

74.12
86.09
-65.15

38,253
22,723
293
793
6,557

49,508
29,594
500
1,227
7,477

63,593
40,093
683
1,258
7,615

72,619
47,675
635
1,533
7,609

71,379
46,788
697
1,658
5,842

69,473
44,168
705
2,095
5,921

75,206
49,922
564
2,517
5,225

76,549
50,907
558
2,720
4,868

84,777
56,513
584
3,186
5,133

89,705
60,260
569
3,482
5,063

93,394
62,759
711
3,388
5,049

144.15
176.19
143.05
327.07
-23.01

88.0
45.2
93.7
44.7
10.2
96.9
94.6
36.6
89.8
75.0

92.4
50.5
95.5
59.6
29.6
97.9
98.0
39.2
92.7
71.6

96.0
58.1
97.9
73.1
75.0
98.8
97.6
43.9
95.2
72.3

96.4
58.8
97.8
74.5
76.0
98.9
96.9
44.2
95.5
71.5

96.8
60.7
97.8
75.7
77.0
98.9
95.9
44.6
95.7
72.2

97.0
62.7
98.2
76.8
80.0
99.0
94.5
44.8
96.0
73.4

97.3
65.8
98.7
77.8
82.0
99.0
92.9
45.0
96.2
74.2

97.5
68.2
99.0
78.7
83.0
99.1
92.0
45.2
96.4
74.9

97.7
69.9
99.1
79.5
87.1
99.1
91.6
45.4
96.6
75.6

97.9
71.2
99.2
80.2
87.5
99.2
91.4
45.5
96.8
76.1

98.0
72.4
99.3
80.9
88.4
99.2
91.4
45.7
96.9
76.5

11.36
60.19
6.01
81.08
766.63
2.44
-3.36
24.74
7.92
2.00

8,966
6,120
1,209
671
506
410
50

9,210
6,370
1,224
685
507
375
49

9,342
6,510
1,231
697
509
345
50

9,513
6,660
1,243
713
510
335
52

9,692
6,810
1,258
730
512
330
52

9,819
6,920
1,263
742
515
327
52

9,915
7,000
1,269
751
517
325
53

9,883
6,975
1,268
749
516
323
52

9,814
6,910
1,268
749
515
322
51

Households by type of dwelling

Detached house (000)
1,741
Semi-detached and terraced house
(000)
725
Apartment (000)
651
Other (000)
713
Household running costs
Household running costs (SEK million)
Electricity (SEK million)
Gas (SEK million)
Solid Fuels (SEK million)
Liquid Fuels (SEK million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

591

World Consumer Lifestyles Databook 2011

Income

Table: 3.1068

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (SEK
per capita)
142,443.73
177,498.68 238,937.02
Gross income (annual, constant) (SEK
per capita)
191,664.77 201,369.84
256,141.50
Disposable income (annual, current)
(SEK per capita)
88,997.81
106,140.60 138,000.56
Disposable income (annual, constant)
(SEK per capita)
119,750.76
120,415.07
147,937.19

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

246,733.59

253,600.79

263,006.03

271,147.91

283,512.17

290,135.00

291,498.69

307,170.12

115.64

260,413.82

267,704.08

277,479.72

283,372.27

291,988.92

290,255.93

293,824.46

307,170.12

60.26

142,376.26

147,191.40

152,502.34

157,223.36

164,184.15

167,885.66

168,896.22

178,078.01

100.09

150,270.36

155,377.03

160,894.82

164,311.57

169,093.10

167,955.63

170,243.79

178,078.01

48.71

Gross income (annual, current) by age

Aged 15-19 (SEK)
40,392
84,337
Aged 20-24 (SEK)
118,231
165,529
Aged 25-29 (SEK)
170,673
217,627
Aged 30-34 (SEK)
195,285
239,854
Aged 35-39 (SEK)
212,005
256,069
Aged 40-44 (SEK)
227,927
271,308
Aged 45-49 (SEK)
239,551
282,731
Aged 50-54 (SEK)
241,402
284,297
Aged 55-59 (SEK)
228,726
272,471
Aged 60-64 (SEK)
208,100
252,348
Aged 65+ (SEK)
170,707
214,264

134,305
240,654
301,283
321,278
331,813
343,871
355,312
359,668
352,813
338,816
309,215

144,464
254,187
314,587
332,105
340,473
351,183
362,559
367,867
362,163
349,713
323,538

157,229
262,984
320,324
338,221
347,803
359,278
371,144
376,715
371,254
360,107
336,108

142,941
262,907
329,894
352,164
362,678
375,354
388,990
395,420
389,406
376,625
348,100

170,006
282,709
343,124
364,225
373,090
384,227
396,697
403,120
397,975
386,329
359,665

180,076
295,682
357,242
379,239
388,754
400,717
413,434
419,831
414,680
402,378
375,703

187,947
302,017
362,993
386,771
397,718
410,563
423,236
428,801
423,338
410,875
384,400

186,309
299,381
361,760
386,271
399,226
413,026
425,653
430,584
424,690
411,940
386,209

210,358
325,512
386,286
405,984
416,631
429,041
442,286
448,540
443,863
431,395
405,328

420.79
175.32
126.33
107.89
96.52
88.24
84.63
85.81
94.06
107.30
137.44

Gross income (annual, constant) by age

Aged 15-19 (SEK)
58,921
Aged 20-24 (SEK)
172,467
Aged 25-29 (SEK)
248,966
Aged 30-34 (SEK)
284,869
Aged 35-39 (SEK)
309,258
Aged 40-44 (SEK)
332,484
Aged 45-49 (SEK)
349,441
Aged 50-54 (SEK)
352,141
Aged 55-59 (SEK)
333,649
Aged 60-64 (SEK)
303,563
Aged 65+ (SEK)
249,015

149,392
267,688
335,128
357,370
369,088
382,500
395,227
400,072
392,447
376,877
343,951

157,650
277,388
343,301
362,418
371,550
383,238
395,652
401,445
395,219
381,633
353,069

170,940
285,919
348,258
367,716
378,134
390,609
403,510
409,568
403,630
391,511
365,419

154,705
284,545
357,045
381,148
392,527
406,246
421,004
427,964
421,455
407,622
376,749

181,530
301,873
366,384
388,915
398,381
410,273
423,588
430,447
424,953
412,517
384,046

188,126
308,899
373,211
396,191
406,132
418,629
431,916
438,599
433,217
420,365
392,498

189,816
305,020
366,602
390,617
401,672
414,645
427,444
433,064
427,547
414,961
388,222

188,670
303,175
366,344
391,166
404,285
418,260
431,046
436,040
430,072
417,160
391,103

210,358
325,512
386,286
405,984
416,631
429,041
442,286
448,540
443,863
431,395
405,328

257.01
88.74
55.16
42.52
34.72
29.04
26.57
27.38
33.03
42.11
62.77

100,323
196,905
258,879
285,319
304,608
322,735
336,324
338,187
324,118
300,181
254,878

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1069

1990
Consumer expenditure by category
Consumer expenditure by category
(SEK million)
688,830
Food and non-alcoholic beverages
(SEK million)
103,144
Alcoholic beverages and tobacco (SEK
million)
34,573
Clothing and footwear (SEK million)
36,141
Housing (SEK million)
216,817
Household goods and services (SEK
million)
30,400
Health goods and medical services
(SEK million)
14,867
Transport (SEK million)
81,807
Communications (SEK million)
11,353
Leisure and recreation (SEK million)
71,914
Education (SEK million)
40
Hotels and catering (SEK million)
28,386
Miscellaneous goods and services
(SEK million)
59,389

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

869,666

1,149,298

1,194,027

1,235,312

1,287,641

1,347,172

1,418,909

1,461,090

1,494,635

1,589,869

130.81

123,438

144,963

148,858

151,148

154,283

162,148

170,498

180,595

188,799

199,699

93.61

39,494
40,465
268,162

45,768
54,634
316,343

46,842
56,300
333,691

45,051
59,125
338,885

44,801
62,421
349,041

45,159
67,383
359,313

47,487
70,366
372,634

49,526
72,573
388,202

53,867
75,801
403,969

51,194
77,405
428,363

48.08
114.17
97.57

35,787

52,242

55,182

58,945

63,655

68,940

74,659

77,229

79,742

85,998

182.89

21,305
110,515
18,905
91,417
40
39,063

35,798
156,402
41,569
134,914
24
57,601

36,979
161,171
44,760
140,564
2,763
59,254

38,735
172,518
46,053
144,707
3,124
60,039

41,183
185,798
45,906
146,858
3,382
64,703

43,088
188,053
45,863
154,953
3,626
69,491

45,208
198,724
47,317
165,853
3,976
74,316

47,759
192,362
47,777
166,389
4,287
80,470

51,214
183,395
48,383
170,056
4,559
79,621

52,562
207,649
52,517
179,120
5,856
85,312

253.55
153.83
362.59
149.07
14,503.45
200.55

81,076

109,040

107,663

116,983

125,611

139,156

147,872

153,921

155,229

164,196

176.47

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1070

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,575
2,402
2,173
123
527

4,111
2,147
1,964
140
463

4,277
2,224
2,053
165
421

4,264
2,216
2,048
173
421

4,233
2,203
2,029
185
422

4,348
2,281
2,067
189
387

4,429
2,331
2,098
191
391

4,539
2,390
2,150
228
423

4,591
2,421
2,171
233
426

4,499
2,358
2,141
231
423

4,519
2,378
2,141
240
427

-1.23
-1.02
-1.46
96.03
-18.90

74
39
36

343
198
145

276
154
122

311
173
138

353
191
162

365
193
172

336
172
164

297
149
148

304
152
152

405
222
184

417
220
197

459.89
468.00
451.10

1.6

7.7

6.1

6.8

7.7

7.7

7.0

6.2

6.2

8.3

8.4

427.45

1.6

8.4

6.5

7.3

8.0

7.8

6.9

5.9

5.9

8.6

8.5

433.76

1.6

6.9

5.6

6.3

7.4

7.7

7.2

6.5

6.6

7.9

8.4

420.62

Source: International Labour Organisation/Euromonitor International

592

Euromonitor International 2011

Section 3 Country snapshots Sweden

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1071

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

255
563
542

313
644
792

318
786
935

321
775
918

329
691
712

334
658
735

333
627
751

358
601
760

370
611
764

381
614
751

389
620
729

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

7
16

% change
1990-2010
52.39
10.06
34.61

186
85
101

246
111
135

383
155
228

415
168
247

430
174
256

427
172
254

423
171
252

414
166
248

407
162
245

405
161
244

398
158
240

114.00
85.17
138.41

7.9

7.9

7.5

7.8

8.5

9.9

10.7

11.3

11.8

12.0

12.1

54.33

45,532
7,618
2,676

49,345
8,265
2,702

59,355
9,349
3,590

59,392
9,990
3,524

62,526
10,333
3,723

61,905
10,599
3,653

62,207
11,220
3,631

64,476
11,708
3,757

66,145
12,119
3,846

9,425
4,564

10,499
4,748

13,135
5,156

14,255
4,704

15,044
4,934

15,255
4,488

14,861
4,326

15,397
4,421

15,783
4,467

9,970
569
9,798
912

10,319
524
11,306
981

11,945
621
14,592
963

10,623
608
14,472
1,216

11,209
625
15,348
1,310

10,334
712
15,506
1,357

10,370
727
15,281
1,736

10,670
762
15,852
1,847

10,855
794
16,265
1,946

55

62

70

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1072

1990
Food consumer expenditure by category
Food consumer expenditure (SEK
million)
94,870
Bread and cereals (SEK million)
17,868
Meat (SEK million)
18,688
Fish and seafood (SEK million)
5,163
Milk, cheese and eggs (SEK million)
16,997
Oils and fats (SEK million)
4,136
Fruit (SEK million)
5,729
Vegetables (SEK million)
8,483
Sugar and confectionery (SEK million)
13,222
Other foods (SEK million)
4,584

2002

2003

2004

2005

2006

2007

2008

2009

2010

110,591
18,851
20,756
6,301
19,496
3,993
7,812
12,392
15,497
5,494

130,561
21,289
25,775
8,904
22,947
3,796
9,593
14,921
17,060
6,276

133,860
21,360
26,630
8,763
24,014
3,928
10,162
15,701
16,829
6,473

136,623
22,162
27,553
8,678
24,179
3,846
10,722
15,364
17,759
6,360

139,136
22,488
28,635
9,012
23,919
3,909
11,411
15,510
17,985
6,267

145,792
22,820
30,643
9,690
25,866
3,798
12,177
16,438
17,491
6,869

153,303
23,866
32,701
10,231
27,114
3,854
13,129
17,091
18,147
7,170

163,404
25,142
35,383
11,052
28,896
3,971
14,319
18,173
18,816
7,653

170,907
25,927
37,518
11,695
30,456
3,974
15,243
18,995
19,009
8,089

180,083
27,371
40,533
11,912
31,768
4,154
16,028
19,652
20,299
8,366

89.82
53.18
116.89
130.70
86.91
0.43
179.76
131.66
53.52
82.53

14,971.86
2,389.08
2,978.45
980.15

15,221.49
2,469.16
3,069.73
966.85

15,439.99
2,495.54
3,177.61
1,000.03

16,113.57
2,522.16
3,386.81
1,070.95

16,821.81
2,618.78
3,588.22
1,122.67

17,844.47
2,745.58
3,864.04
1,206.88

18,573.82
2,817.72
4,077.37
1,270.99

19,480.35
2,960.79
4,384.68
1,288.59

75.09
41.30
100.06
112.80

2,685.89
439.33
1,136.57
1,756.10

2,693.85
428.48
1,194.55
1,711.71

2,654.35
433.74
1,266.29
1,721.15

2,858.81
419.81
1,345.90
1,816.76

2,975.20
422.89
1,440.64
1,875.37

3,155.53
433.67
1,563.73
1,984.59

3,309.90
431.84
1,656.62
2,064.38

3,436.46
449.36
1,733.83
2,125.82

72.40
-7.36
158.05
113.68

1,882.25
724.04

1,978.59
708.56

1,995.85
695.42

1,933.15
759.22

1,991.26
786.78

2,054.75
835.71

2,065.89
879.11

2,195.79
905.03

41.61
68.37

Food per capita consumer expenditure by category

Food consumer expenditure (SEK per
capita)
11,125.79
12,543.81
14,654.79
Bread and cereals (SEK per capita)
2,095.46
2,138.16
2,389.61
Meat (SEK per capita)
2,191.64
2,354.22
2,893.09
Fish and seafood (SEK per capita)
605.53
714.66
999.42
Milk, cheese and eggs (SEK per
capita)
1,993.25
2,211.36
2,575.70
Oils and fats (SEK per capita)
485.07
452.95
426.08
Fruit (SEK per capita)
671.90
886.09
1,076.73
Vegetables (SEK per capita)
994.85
1,405.52
1,674.82
Sugar and confectionery (SEK per
capita)
1,550.57
1,757.73
1,914.92
Other foods (SEK per capita)
537.53
623.14
704.42
Catering consumer expenditure
Catering consumer expenditure (SEK
million)
24,649
Catering consumer expenditure (SEK
per capita)
2,890.63

% change
1990-2010

1995

33,724

49,664

51,493

52,166

56,374

60,390

64,446

70,141

69,874

74,569

202.53

3,825.20

5,574.54

5,759.33

5,811.94

6,255.80

6,674.61

7,071.65

7,659.74

7,593.74

8,066.43

179.05

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

593

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.1073

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (SEK million)
20,111
23,411
27,774
Beer (SEK million)
6,149
7,327
8,525
Spirits (SEK million)
8,474
8,658
8,359
Wine (SEK million)
5,487
7,426
10,890

27,858
8,653
7,781
11,424

26,221
8,040
6,909
11,272

26,384
7,833
6,796
11,755

27,074
7,850
6,758
12,466

28,584
8,189
6,993
13,401

30,022
8,501
7,251
14,270

32,872
9,233
7,851
15,788

30,950
9,225
7,443
14,281

53.90
50.02
-12.16
160.26

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (SEK per capita)
2,358.46
2,655.43
3,117.43
3,115.81
Beer (SEK per capita)
721.14
831.11
956.89
967.81
Spirits (SEK per capita)
993.80
982.06
938.22
870.26
Wine (SEK per capita)
643.52
842.26
1,222.31
1,277.74

2,921.33
895.72
769.75
1,255.86

2,927.83
869.26
754.15
1,304.44

2,992.36
867.63
746.93
1,377.80

3,136.46
898.61
767.37
1,470.47

3,278.54
928.34
791.85
1,558.37

3,572.51
1,003.38
853.29
1,715.83

3,347.97
997.91
805.19
1,544.87

41.96
38.38
-18.98
140.07

14,998
4,521

14,525
4,494

15,147
4,713

16,357
4,801

17,195
5,009

17,191
4,921

17,892
4,998

19,616
5,288

137.10
104.34

10,477

10,030

10,434

11,556

12,186

12,270

12,894

14,329

152.00

1,680.89

1,807.80

1,886.80

1,877.38

1,944.45

2,121.97

118.70

523.05

530.60

549.61

537.43

543.17

571.98

88.49

1,157.85

1,277.20

1,337.18

1,339.97

1,401.29

1,550.00

132.45

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (SEK million)
8,274
12,847
14,402
Coffee, tea and cocoa (SEK million)
2,588
5,261
4,376
Mineral waters, soft drinks, fruit
and vegetable juices (SEK million)
5,686
7,586
10,027

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (SEK per capita)
970.27
1,457.20
1,616.54
1,677.49
1,618.23
Coffee, tea and cocoa (SEK per
capita)
303.46
596.71
491.13
505.69
500.72
Mineral waters, soft drinks, fruit
and vegetable juices (SEK per capita) 666.81
860.49
1,125.42
1,171.81
1,117.51
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1074

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (SEK
million)
14,462
Tobacco consumer expenditure (SEK
per capita)
1,696.04

16,083

17,995

18,984

18,830

18,417

18,085

18,903

19,504

20,995

20,244

39.98

1,824.21

2,019.78

2,123.34

2,097.86

2,043.78

1,998.82

2,074.23

2,129.93

2,281.68

2,189.91

29.12

18.2
16.8
19.5

17.7
16.5
18.8

17.1
15.5
18.6

16.0
14.6
17.4

15.0
13.1
16.8

14.4
12.4
16.4

12.9
11.4
14.4

12.2
11.1
13.2

12.0
11.0
13.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1075

1990
Personal care consumer expenditure
Personal care consumer expenditure
(SEK million)
13,314
Personal care consumer expenditure
(SEK per capita)
1,561.43

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

15,375

23,539

23,335

25,823

28,478

30,193

31,467

34,191

35,451

34,868

161.88

1,743.95

2,642.08

2,609.98

2,876.99

3,160.27

3,337.08

3,452.83

3,733.82

3,852.72

3,771.78

141.56

12,509
1,775
793
3,091
885
2,750

12,739
1,912
845
2,916
896
2,998

13,271
2,015
904
3,114
879
3,071

14,086
2,207
1,093
3,187
906
3,387

14,776
2,440
1,161
3,292
951
3,579

15,162
2,566
1,168
3,238
970
3,870

14,883
2,576
1,108
3,142
960
3,790

1,419.32
213.03
94.15
324.83
99.82
333.96

1,472.70
223.66
100.26
345.58
97.56
340.80

1,556.80
243.95
120.85
352.29
100.12
374.32

1,621.32
267.71
127.41
361.25
104.38
392.76

1,655.78
280.21
127.52
353.57
105.95
422.67

1,617.43
279.93
120.41
341.42
104.33
411.86

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (SEK million)
11,943
Colour cosmetics (SEK million)
1,647
Fragrances (SEK million)
757
Hair care (SEK million)
3,021
Mens grooming (SEK million)
863
Skin care (SEK million)
2,512

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (SEK per capita)
1,340.48
1,399.14
Colour cosmetics (SEK per capita)
184.87
198.57
Fragrances (SEK per capita)
84.94
88.72
Hair care (SEK per capita)
339.06
345.73
Mens grooming (SEK per capita)
96.85
99.00
Skin care (SEK per capita)
281.95
307.63
Source: National statistical offices/OECD/Eurostat/Euromonitor International

594

Euromonitor International 2011

Section 3 Country snapshots Sweden

Fashion

Table: 3.1076

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (SEK million)
30,489
33,811
46,041
Clothing materials (SEK million)
572
610
502
Garments (SEK million)
27,893
30,974
42,883
Other clothing (SEK million)
1,812
1,976
2,316
Clothing, cleaning, repair and hire
(SEK million)
212
250
339
Footwear (SEK million)
5,652
6,654
8,593

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

47,649
514
44,337
2,395

50,229
508
46,839
2,437

52,951
530
49,361
2,576

57,097
546
53,251
2,802

59,267
547
55,310
2,889

61,515
552
57,421
3,003

63,992
556
59,755
3,127

65,453
560
61,136
3,191

114.68
-2.01
119.18
76.06

403
8,651

445
8,897

484
9,470

498
10,286

521
11,099

539
11,059

554
11,809

567
11,952

166.96
111.47

5,596.08
56.56
5,218.38
271.51

5,876.01
58.78
5,477.67
285.89

6,310.62
60.35
5,885.55
309.71

6,503.33
59.98
6,069.15
317.05

6,717.71
60.30
6,270.59
327.94

6,954.57
60.44
6,494.07
339.81

7,080.36
60.58
6,613.31
345.15

98.02
-9.62
102.17
62.40

49.62
991.19

53.65
1,050.86

55.01
1,136.83

57.15
1,217.89

58.88
1,207.64

60.25
1,283.37

61.34
1,292.85

146.24
95.06

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (SEK per capita)
3,575.60
3,834.99
5,167.82
5,329.41
Clothing materials (SEK per capita)
67.02
69.14
56.36
57.48
Garments (SEK per capita)
3,271.14
3,513.29
4,813.42
4,959.00
Other clothing (SEK per capita)
212.52
224.16
259.98
267.82
Clothing, cleaning, repair and hire
(SEK per capita)
24.91
28.39
38.06
45.11
Footwear (SEK per capita)
662.79
754.72
964.55
967.59
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1077

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,354.00

2,290.00

2,590.00

3,264.76

3,651.38

3,713.33

3,924.33

4,494.61

4,767.00

5,030.42

5,306.94

125.44

89.9

86.6

82.1

82.5

81.8

81.6

81.6

81.7

82.0

82.1

82.2

-8.57

10.1

13.4

17.9

17.5

18.2

18.4

18.4

18.3

18.0

17.9

17.8

75.95

Healthy life expectancy at birth

Total population (years)
78
Males (years)
75
Females (years)
80

79
76
81

80
78
82

80
78
82

80
78
83

81
78
83

81
79
83

81
79
83

81
79
83

81
79
83

82
80
84

5.16
6.44
3.92

7.3

10.2

9.7

9.8

9.9

10.1

10.3

10.6

11.0

11.3

94.83

31.1

34.2

33.1

32.8

33.3

33.4

33.7

33.9

34.1

34.3

17.10

3,114
777

3,314
841

3,536
922

3,825
996

4,131
1,107

4,449
1,222

4,874
1,304

5,121
1,382

5,378
1,482

883
394
359

944
387
383

1,018
399
399

1,108
426
422

1,173
457
460

1,247
509
478

1,349
577
533

1,403
609
563

1,466
641
583

1,698

1,704

1,750

1,794

1,841

1,928

1,994

2,061

2,189

393.90
102.77

424.44
110.48

456.56
122.35

488.23
134.12

532.31
142.44

556.52
150.17

581.75
160.35

113.40
44.42
44.45

122.99
47.23
46.85

129.70
50.49
50.85

136.80
55.87
52.40

147.36
63.01
58.24

152.51
66.22
61.16

158.55
69.37
63.09

194.99

199.06

203.53

211.57

217.71

224.04

236.74

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
5.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
29.3

Consumer health (selected) retail sales by category

Consumer health retail sales (SEK
million)
Analgesics (SEK million)
Cough, Cold and Allergy (Hay Fever)
Remedies (SEK million)
Digestive Remedies (SEK million)
Medicated Skin Care (SEK million)
Vitamins and Dietary Supplements
(SEK million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (SEK
per capita)
349.50
370.66
Analgesics (SEK per capita)
87.23
94.02
Cough, Cold and Allergy (Hay Fever)
Remedies (SEK per capita)
99.08
105.57
Digestive Remedies (SEK per capita)
44.24
43.31
Medicated Skin Care (SEK per capita)
40.29
42.86
Vitamins and Dietary Supplements
(SEK per capita)
190.61
190.57
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1078

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,942
730

2,452
1,108

2,472
1,247

2,494
1,362

2,549
1,451

2,589
1,516

2,634
1,572

2,669
1,617

2,701
1,658

2,730
1,694

84.14
949.08

15

18

18

17

15

15

15

15

15

Package holidays consumer expenditure

Package holidays consumer
expenditure (SEK million)
6,889
9,943
Package holidays consumer
expenditure (SEK per capita)
807.85
1,127.76

13,645

13,872

14,159

15,250

15,453

16,709

16,907

17,484

19,148

177.97

1,531.60

1,551.57

1,577.48

1,692.35

1,707.90

1,833.49

1,846.35

1,900.16

2,071.35

156.40

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (SEK million)
3,737
5,338
7,937
Hotels and other accommodation
consumer expenditure (SEK per capita) 438.25
605.49
890.85

7,761

7,873

8,329

9,101

9,870

10,329

9,747

10,743

187.48

868.01

877.18

924.30

1,005.83

1,083.01

1,127.99

1,059.28

1,162.14

165.18

1990
Satellite TV and Cable TV households
Cable TV households (000)
1,482
Satellite TV households (000)
161
Cinema attendances
Cinema attendances (million)

16

Source: Euromonitor International from Council of Europe

www.euromonitor.com

595

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.1079

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

17.0

22.1

28.7

40.2

51.0

66.6

70.7

79.5

83.6

83.5

85.0

84.3

83.4

82.9

82.1

81.4

80.7

79.9

14.9

29.3

42.8

63.0

69.9

75.2

79.7

83.2

86.2

CD player and DVD player/recorder households

CD player households (% of
households)
41.4
63.0
DVD player/recorder households (% of
households)
0.2

% change
1990-2010

93.20

Video game console households

Video game console households (% of
households)
8.1

13.3

16.6

16.8

16.9

16.7

16.3

16.2

15.9

15.7

15.5

91.53

Mobile telephone households

Mobile telephone households (% of
households)

10.2

33.5

80.4

86.0

90.3

93.0

95.0

96.2

97.3

98.0

98.5

870.64

50

450

6,298

7,098

7,566

7,691

7,998

7,511

8,203

8,398

8,465

16,829.10

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1080

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

84.9

81.6

83.8

83.3

84.8

84.6

84.9

85.2

85.5

85.8

86.1

1.37

27,818

28,002

29,219

31,510

34,725

37,635

41,234

42,254

44,266

259.76

5,546

5,973

5,751

6,178

7,273

7,842

8,724

9,123

9,920

370.33

4,280

4,426

4,499

4,699

5,234

5,597

6,071

6,199

6,478

236.22

4,980

4,679

4,572

5,005

5,206

5,463

5,855

5,803

6,028

247.94

13,013

12,924

14,397

15,628

17,012

18,734

20,583

21,130

21,841

234.16

3,131.96

3,255.33

3,496.69

3,837.95

4,129.65

4,502.97

4,592.09

4,788.44

231.85

668.08

640.74

685.53

803.86

860.52

952.75

991.42

1,073.06

333.84

Transport services consumer expenditure

Transport services consumer
expenditure (SEK million)
12,304
16,223
Rail travel consumer expenditure
(SEK million)
2,109
3,020
Buses, coaches and taxis consumer
expenditure (SEK million)
1,927
2,410
Air travel consumer expenditure (SEK
million)
1,733
2,882
Other travel consumer expenditure
(SEK million)
6,536
7,912

Transport services per capita consumer expenditure

Transport services consumer
expenditure (SEK per capita)
1,442.96
1,840.14
3,122.38
Rail travel consumer expenditure
(SEK per capita)
247.34
342.58
622.49
Buses, coaches and taxis consumer
expenditure (SEK per capita)
225.94
273.30
480.37
Air travel consumer expenditure (SEK
per capita)
203.18
326.90
558.92
Other travel consumer expenditure
(SEK per capita)
766.49
897.36
1,460.60

495.03

501.19

521.48

578.52

614.10

663.03

673.75

700.71

210.13

523.32

509.35

555.37

575.37

599.40

639.42

630.61

652.09

220.94

1,445.52

1,604.05

1,734.29

1,880.20

2,055.64

2,247.76

2,296.32

2,362.60

208.24

Source: Euromonitor International from national statistics

Money

Table: 3.1081

1990
Annual savings and savings ratio
Annual savings (SEK million)
68,522
Savings ratio (% of disposable
income)
9.0
Consumer lending by category
Consumer lending (total) (SEK
million)
Mortgages/housing share of total
consumer lending (SEK million)
Consumer credit share of total
consumer lending (SEK million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

64,532

76,094

74,181

78,786

84,340

80,290

82,627

82,350

79,118

82,310

20.12

6.9

6.2

5.8

6.0

6.1

5.6

5.5

5.4

5.1

5.0

-44.62

896,073

924,653

1,064,526

1,160,282

1,328,236

1,461,412

1,617,341

1,768,433

1,855,463

763,383

790,634

919,959

1,003,130

1,143,000

1,263,000

1,396,000

1,522,941

1,581,439

132,690

134,019

144,567

157,152

185,236

198,412

221,341

245,491

274,024

7,040

6,985

7,349

7,999

8,603

9,044

9,451

9,933

10,310

2,584

2,827

3,306

2,825

3,090

3,327

3,637

3,760

3,840

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

596

Euromonitor International 2011

Section 3 Country snapshots Switzerland

Switzerland

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1082

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

235
453
298
584
483
921
1,343
1,795
1,007

252
503
322
557
423
832
1,510
1,905
1,067

220
485
350
588
422
770
1,489
2,110
1,166

217
481
349
595
427
779
1,476
2,152
1,178

217
474
346
605
430
787
1,456
2,191
1,193

218
468
341
613
434
794
1,434
2,229
1,211

218
460
337
620
435
800
1,410
2,263
1,232

220
454
333
623
442
809
1,392
2,295
1,258

221
452
331
627
450
823
1,393
2,329
1,288

226
453
329
627
460
843
1,403
2,370
1,320

231
455
324
626
468
854
1,407
2,403
1,353

% change
1990-2010
-1.72
0.47
8.48
7.32
-3.23
-7.20
4.77
33.87
34.35

Source: National statistical offices/Euromonitor International

People

Table: 3.1083

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
6,674
0-14 yrs (000)
1,137
15-64 yrs (000)
4,565
65+ yrs (000)
972

7,019
1,237
4,750
1,032

7,256
1,225
4,900
1,131

7,314
1,222
4,950
1,142

7,364
1,214
4,994
1,157

7,415
1,205
5,035
1,174

7,459
1,194
5,073
1,192

7,509
1,183
5,109
1,217

7,593
1,177
5,172
1,245

7,702
1,180
5,246
1,276

7,786
1,181
5,296
1,309

16.66
3.93
16.01
34.58

Male population by age at January 1st

Male population by age at January
1st (000)
3,258
0-14 yrs (000)
581
15-64 yrs (000)
2,289
65+ yrs (000)
388

3,428
635
2,383
411

3,544
628
2,455
461

3,575
627
2,480
468

3,602
623
2,502
476

3,629
619
2,523
486

3,653
614
2,543
496

3,679
608
2,563
509

3,727
605
2,597
524

3,787
607
2,639
541

3,831
608
2,664
559

17.59
4.62
16.38
44.20

Female population by age at January 1st

Female population by age at January
1st (000)
3,416
0-14 yrs (000)
555
15-64 yrs (000)
2,276
65+ yrs (000)
585

3,591
602
2,367
621

3,711
596
2,445
670

3,739
595
2,470
675

3,763
590
2,492
680

3,786
586
2,512
688

3,807
580
2,530
697

3,829
575
2,547
708

3,866
571
2,574
721

3,915
573
2,607
735

3,955
573
2,632
750

15.78
3.21
15.65
28.21

Ethnic groups
Swiss (000)
Countries of former Yugoslavia (000)
Italian (000)
Portuguese (000)
German (000)
Asia (000)
French (000)
Turkish (000)
American (000)
Spanish (000)
Africa (000)
Austria (000)
Oceania (000)
Other European (000)
Other (000)

5,579
127
384
77
84
37
51
62
28
116
19
29
2
78
0

5,687
274
367
130
90
53
54
78
36
105
27
29
2
87
0

5,808
347
316
136
118
80
63
80
53
82
39
30
3
101
0

5,837
351
310
142
126
87
65
79
56
80
42
31
3
105
0

5,863
352
305
150
135
91
67
78
58
78
44
32
3
107
0

5,888
357
300
155
142
97
69
77
60
75
46
33
3
111
0

5,908
362
295
161
150
103
70
77
62
73
49
33
3
114
0

5,924
365
290
166
157
107
72
76
64
72
51
34
3
116
0

5,935
369
286
171
164
112
73
75
66
70
53
35
4
119
0

5,944
373
281
176
170
117
74
74
67
68
55
35
4
122
0

5,955
376
277
181
176
121
75
73
69
66
56
36
4
124
0

6.74
196.57
-27.88
135.54
108.47
225.29
47.25
17.92
145.14
-43.06
192.48
22.62
118.07
58.24
-29.18

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

3,173
281
404
2,815

3,322
341
416
2,941

3,343
417
427
3,069

3,364
415
440
3,095

3,378
416
448
3,122

3,393
415
460
3,148

3,405
414
470
3,170

3,422
413
480
3,194

3,452
414
494
3,234

3,492
416
508
3,286

3,523
417
521
3,325

11.02
48.52
28.83
18.09

6
2

5
2

5
2

5
2

5
3

5
3

5
3

5
3

5
3

-27.38
38.71

31

31

31

31

31

31

31

31

31

6.71

28

28

29

29

29

29

29

29

29

7.56

4,963
2,351

5,003
2,361

5,046
2,370

5,080
2,380

5,118
2,390

5,185
2,409

5,263
2,439

5,328
2,458

17.49
14.90

183

184

185

186

188

190

193

195

16.66

344,832
177,313
164,977
121,837
115,865
89,953
70,089
57,366
48,971
48,797

348,109
178,107
164,720
121,991
116,610
90,466
70,336
57,612
49,397
48,919

351,731
178,908
164,485
122,270
117,501
91,027
70,640
57,901
49,839
49,088

355,229
179,524
164,084
122,502
118,368
91,545
70,907
58,161
50,241
49,236

358,540
179,971
163,521
122,658
119,180
92,030
71,126
58,381
50,603
49,353

361,652
180,542
163,226
122,873
119,923
92,487
71,363
58,628
50,951
49,485

364,639
181,233
162,954
123,098
120,652
92,936
71,597
58,902
51,283
49,619

367,584
181,876
162,794
123,378
121,397
93,408
71,855
59,162
51,619
49,771

7.71
8.80
-4.82
-8.36
-1.43
9.02
-2.06
-0.35
14.77
-5.50

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
2
2
First marriage: average age of men
(years)
29
30
First marriage: average age of women
(years)
27
27

Urban and rural population, and population density

Urban population (000)
4,535
4,752
4,916
Rural population (000)
2,139
2,267
2,339
Population density (persons per sq
km)
167
175
181
Population of major cities
Zurich (Number)
Geneva (Number)
Basel (Number)
Bern (Number)
Lausanne (Number)
Winterthur (Number)
St. Gallen (Number)
Luzern (Number)
Lugano (Number)
Biel (Number)

341,276
167,167
171,036
134,629
123,159
85,680
73,367
59,370
44,978
52,670

342,296
173,992
171,342
129,727
119,786
88,919
72,359
58,813
47,047
51,237

341,595
176,328
165,081
121,704
115,174
89,412
69,833
57,113
48,508
48,679

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

597

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1084

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
2,860
3,098
Over US$5,000 (000)
2,854
3,095
Over US$15,000 (000)
2,748
3,036
Over US$35,000 (000)
1,989
2,560
Over US$55,000 (000)
1,058
1,751

3,233
3,228
3,133
2,423
1,431

3,264
3,257
3,168
2,617
1,790

3,292
3,287
3,224
2,776
2,020

3,320
3,314
3,240
2,784
2,060

3,345
3,339
3,267
2,829
2,128

3,367
3,363
3,303
2,919
2,275

3,388
3,384
3,336
3,030
2,489

3,407
3,403
3,354
3,045
2,499

3,426
3,422
3,380
3,110
2,619

19.79
19.91
23.01
56.35
147.57

Households by number of persons

1 person (000)
926
2 persons (000)
906
3 persons (000)
427
4 persons (000)
416
5 persons (000)
138
6+ persons (000)
48

1,069
997
426
419
140
48

1,178
1,021
409
420
149
56

1,195
1,031
409
421
151
57

1,211
1,039
408
422
152
59

1,228
1,048
408
423
153
60

1,242
1,056
407
424
154
62

1,256
1,063
406
425
154
64

1,269
1,069
405
425
155
65

1,281
1,076
404
425
156
66

1,292
1,082
403
424
156
68

39.58
19.49
-5.67
2.06
13.45
41.82

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

926
734
876
132
192

1,069
822
922
152
133

1,178
891
920
171
73

1,195
904
922
174
68

1,211
916
924
178
62

1,228
929
925
181
57

1,242
940
925
184
53

1,256
951
925
187
48

1,269
961
923
190
44

1,281
971
922
193
41

1,292
980
919
196
37

39.58
33.66
5.00
48.22
-80.64

1,047
175
872
1,615
197

1,284
298
986
1,604
210

1,609
519
1,090
1,427
197

1,739
569
1,170
1,339
186

1,861
618
1,244
1,255
175

1,965
659
1,305
1,189
166

2,043
699
1,343
1,142
161

2,100
734
1,366
1,110
157

2,142
760
1,382
1,090
155

2,173
779
1,394
1,079
155

2,195
793
1,402
1,075
156

109.64
353.66
60.76
-33.47
-21.06

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

1995

Households by type of dwelling

Detached house (000)
659
Semi-detached and terraced house
(000)
620
Apartment (000)
1,052
Other (000)
529

717

758

766

773

776

779

781

782

783

784

19.01

688
1,182
512

672
1,315
488

679
1,335
484

685
1,354
480

696
1,373
475

706
1,391
469

716
1,408
463

725
1,424
457

734
1,440
450

743
1,456
443

19.74
38.41
-16.22

Household running costs

Household running costs (CHF million)
Electricity (CHF million)
Gas (CHF million)
Solid Fuels (CHF million)
Liquid Fuels (CHF million)

2,986
1,791
455
23
646

3,669
2,181
559
28
813

3,734
2,071
568
30
980

3,864
2,092
594
33
1,057

3,769
1,980
566
35
1,103

3,944
2,021
588
39
1,208

4,550
2,037
701
41
1,684

5,080
2,192
839
107
1,837

4,837
2,050
796
86
1,809

4,771
2,042
787
90
1,758

5,327
2,234
877
96
2,014

78.40
24.71
92.97
319.41
212.05

85.8
39.7
57.9
14.1
14.5
97.1
87.3
33.4
97.0
92.7

91.7
50.2
64.0
26.5
37.5
98.8
92.9
27.1
97.8
95.7

94.0
63.4
67.7
51.9
65.4
99.8
99.1
37.7
98.7
98.3

94.1
64.8
68.1
54.7
68.9
99.9
99.5
38.4
98.8
98.5

94.2
66.1
68.4
57.1
70.6
99.9
99.8
39.0
98.8
98.8

94.3
67.2
68.6
59.3
76.5
99.9
99.9
39.8
98.9
99.0

94.4
68.2
68.9
61.2
77.4
99.9
99.0
40.1
99.0
99.2

94.5
69.0
69.1
62.9
78.6
99.9
99.0
40.7
99.0
99.4

94.6
69.7
69.3
64.4
80.6
100.0
99.0
41.1
99.1
99.5

94.6
70.3
69.5
65.7
82.7
100.0
99.0
41.6
99.1
99.6

94.7
70.8
69.7
67.0
84.7
100.0
99.1
42.0
99.2
99.7

10.44
78.39
20.51
373.51
483.09
2.97
13.60
25.82
2.21
7.61

7,219
4,396
1,326
556
492
428
22

7,248
4,410
1,335
558
498
425
22

7,254
4,416
1,340
561
490
424
22

7,239
4,400
1,350
563
481
422
23

7,166
4,312
1,400
565
460
405
24

7,164
4,315
1,380
575
475
395
25

7,181
4,340
1,370
580
476
390
25

7,202
4,390
1,360
571
468
388
25

7,228
4,420
1,364
572
466
381
25

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

598

Euromonitor International 2011

Section 3 Country snapshots Switzerland

Income

Table: 3.1085

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (CHF
per capita)
38,855.27
43,386.11
Gross income (annual, constant) (CHF
per capita)
44,012.38
44,251.01
Disposable income (annual, current)
(CHF per capita)
30,590.37
34,870.14
Disposable income (annual, constant)
(CHF per capita)
34,650.51
35,565.28

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

48,432.40

47,292.31

47,686.44

48,949.97

50,336.73

52,072.23

53,483.44

52,984.51

53,677.39

38.15

48,404.44

47,341.65

47,681.81

48,712.62

49,860.94

51,546.04

52,270.93

52,774.27

53,677.39

21.96

39,273.06

38,845.16

39,673.60

40,600.12

42,089.50

43,866.09

44,430.40

44,064.25

44,636.09

45.92

39,250.39

38,885.68

39,669.75

40,403.25

41,691.66

43,422.82

43,423.13

43,889.40

44,636.09

28.82

Gross income (annual, current) by age

Aged 15-19 (CHF)
33,171
Aged 20-24 (CHF)
38,837
Aged 25-29 (CHF)
45,127
Aged 30-34 (CHF)
50,804
Aged 35-39 (CHF)
54,751
Aged 40-44 (CHF)
57,146
Aged 45-49 (CHF)
58,596
Aged 50-54 (CHF)
59,337
Aged 55-59 (CHF)
58,278
Aged 60-64 (CHF)
53,859
Aged 65+ (CHF)
44,423

41,909
46,938
52,091
56,442
59,586
61,622
62,938
63,564
62,539
58,557
49,849

48,165
52,548
57,413
61,875
65,506
67,450
68,744
69,451
68,626
64,673
55,124

46,104
50,535
55,395
60,053
63,676
65,926
67,309
67,998
67,046
63,343
53,674

47,414
51,936
56,335
60,671
63,761
65,869
67,122
67,855
66,802
63,189
53,413

46,767
51,623
56,723
61,990
65,542
68,205
69,559
70,313
69,095
65,609
55,332

50,308
55,157
59,811
64,168
66,850
69,198
70,461
70,997
69,739
66,294
55,583

53,097
57,872
62,537
66,440
68,599
70,728
71,966
72,384
71,008
67,716
56,642

54,133
58,902
64,088
68,246
70,530
72,496
73,814
74,153
72,827
69,596
58,387

54,512
59,004
64,199
67,907
69,927
71,214
72,434
72,729
71,528
68,470
57,681

56,134
60,341
65,587
69,070
70,890
71,696
73,007
73,124
71,918
68,806
58,050

69.23
55.37
45.34
35.95
29.48
25.46
24.59
23.23
23.40
27.75
30.68

Gross income (annual, constant) by age

Aged 15-19 (CHF)
43,834
Aged 20-24 (CHF)
51,321
Aged 25-29 (CHF)
59,634
Aged 30-34 (CHF)
67,136
Aged 35-39 (CHF)
72,350
Aged 40-44 (CHF)
75,516
Aged 45-49 (CHF)
77,432
Aged 50-54 (CHF)
78,412
Aged 55-59 (CHF)
77,012
Aged 60-64 (CHF)
71,172
Aged 65+ (CHF)
58,703

47,414
53,104
58,934
63,856
67,413
69,716
71,205
71,914
70,754
66,249
56,398

51,655
56,355
61,572
66,358
70,252
72,337
73,725
74,483
73,598
69,358
59,117

49,130
53,852
59,031
63,995
67,856
70,254
71,727
72,462
71,447
67,500
57,197

50,124
54,905
59,555
64,139
67,405
69,633
70,959
71,733
70,620
66,801
56,466

48,867
53,941
59,270
64,774
68,485
71,268
72,683
73,470
72,198
68,555
57,817

52,015
57,028
61,840
66,345
69,118
71,546
72,852
73,405
72,105
68,543
57,469

54,500
59,401
64,189
68,195
70,411
72,597
73,867
74,296
72,884
69,505
58,138

54,245
59,025
64,221
68,388
70,677
72,647
73,968
74,307
72,979
69,741
58,509

54,887
59,410
64,642
68,375
70,409
71,705
72,933
73,230
72,021
68,942
58,078

56,134
60,341
65,587
69,070
70,890
71,696
73,007
73,124
71,918
68,806
58,050

28.06
17.58
9.98
2.88
-2.02
-5.06
-5.72
-6.74
-6.61
-3.32
-1.11

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1086

1990
Consumer expenditure by category
Consumer expenditure by category
(CHF million)
185,251
Food and non-alcoholic beverages
(CHF million)
22,255
Alcoholic beverages and tobacco (CHF
million)
8,158
Clothing and footwear (CHF million)
11,429
Housing (CHF million)
38,608
Household goods and services (CHF
million)
11,595
Health goods and medical services
(CHF million)
19,596
Transport (CHF million)
14,973
Communications (CHF million)
3,554
Leisure and recreation (CHF million)
17,640
Education (CHF million)
701
Hotels and catering (CHF million)
14,840
Miscellaneous goods and services
(CHF million)
21,902

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

218,123

257,187

259,323

264,804

270,492

278,805

289,759

301,277

303,301

311,045

67.90

24,384

27,824

28,297

28,308

28,900

29,598

30,147

30,907

31,789

31,966

43.64

8,474
10,499
50,791

9,118
10,615
60,044

9,631
10,363
60,443

9,493
10,329
61,821

9,515
10,759
63,734

9,599
10,973
65,965

9,782
11,587
68,107

9,897
10,740
71,949

10,396
11,130
74,596

10,175
10,256
80,028

24.72
-10.27
107.28

11,155

11,913

11,884

12,048

12,295

12,557

13,074

12,644

12,552

11,919

2.79

27,512
17,109
4,707
20,322
900
18,420

36,428
20,428
6,253
22,310
1,241
21,013

37,628
20,126
6,550
22,385
1,299
20,566

39,352
20,651
6,997
22,555
1,394
21,422

40,280
21,625
7,382
22,771
1,411
21,549

40,815
22,484
7,669
22,760
1,433
22,413

42,687
23,239
7,763
23,377
1,535
23,340

46,543
24,599
8,549
23,774
1,614
23,972

46,701
24,624
8,305
24,442
1,574
23,068

49,652
24,006
8,717
24,171
1,689
23,554

153.37
60.33
145.26
37.03
140.88
58.72

23,850

30,000

30,151

30,435

30,272

32,542

35,121

36,089

34,123

34,910

59.39

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1087

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

147
674

3,687
2,076
1,611
139
720

3,973
2,174
1,799
169
813

3,962
2,178
1,784
177
818

3,959
2,173
1,786
176
808

3,974
2,172
1,802
173
824

4,053
2,214
1,839
194
840

4,124
2,261
1,863
196
850

4,227
2,289
1,939
206
890

4,278
2,306
1,972
213
893

4,323
2,325
1,998
217
902

129
64
65

120
63
57

170
85
85

178
89
89

185
88
97

166
77
89

153
66
87

147
66
81

184
91
93

185
91
94

3.4

2.9

4.1

4.3

4.4

3.9

3.6

3.4

4.1

4.1

3.0

2.8

3.8

3.9

3.9

3.4

2.8

2.8

3.8

3.8

3.9

3.1

4.5

4.7

5.1

4.6

4.5

4.0

4.5

4.5

% change
1990-2010

47.48
33.98

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

599

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1088

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

136
391
570

158
462
562

156
536
550

156
536
556

154
532
564

156
524
575

156
517
584

153
511
592

153
505
599

153
498
598

153
491
594

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

% change
1990-2010
12.32
25.64
4.17

137

148
93
55

170
97
74

186
104
82

196
108
88

200
108
92

205
109
96

213
112
101

224
114
111

231
116
115

236
118
118

72.38

16.5

16.3

17.2

17.7

18.2

18.4

17.9

18.0

14.1

14.6

15.0

-9.16

57,699
7,329
4,414

57,534
6,816
4,677

60,342
5,837
4,350

63,372
5,527
4,191

68,607
8,381
4,445

75,603
7,903
5,309

79,439
8,251
6,557

82,895
8,748
6,978

85,828
8,915
7,391

21,175
6,109

22,364
5,795

24,282
5,968

25,493
5,935

27,022
7,041

28,639
6,437

30,485
6,899

31,659
7,143

32,676
7,254

7,353
895
6,978
3,317

6,811
887
6,391
3,633

7,214
1,162
6,849
4,531

8,639
1,981
6,190
5,319

8,270
1,125
7,557
4,607

9,991
1,601
10,698
4,820

9,422
1,455
10,936
5,153

9,685
1,411
11,743
5,219

9,996
1,466
12,429
5,368

129

160

149

97

159

205

281

309

333

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1089

1990
Food consumer expenditure by category
Food consumer expenditure (CHF
million)
20,673
Bread and cereals (CHF million)
2,808
Meat (CHF million)
5,720
Fish and seafood (CHF million)
478
Milk, cheese and eggs (CHF million)
4,414
Oils and fats (CHF million)
683
Fruit (CHF million)
1,910
Vegetables (CHF million)
2,694
Sugar and confectionery (CHF million)
1,129
Other foods (CHF million)
837

2002

2003

2004

2005

2006

2007

2008

2009

2010

22,433
3,661
5,478
606
4,673
709
1,953
2,477
1,447
1,428

25,491
4,368
6,290
772
4,489
697
2,173
3,027
1,712
1,963

25,822
4,380
6,235
793
4,448
679
2,291
3,137
1,774
2,086

25,871
4,446
6,313
815
4,453
688
2,249
3,014
1,782
2,111

26,443
4,447
6,324
891
4,481
683
2,428
3,224
1,824
2,142

27,096
4,578
6,511
969
4,559
738
2,518
3,385
1,829
2,008

27,628
4,662
6,629
1,035
4,612
761
2,606
3,484
1,854
1,986

28,263
4,844
6,678
1,065
4,501
726
2,680
3,608
1,933
2,229

29,066
4,892
6,873
1,033
4,722
734
2,792
3,697
1,986
2,337

29,162
4,937
6,874
1,089
4,595
735
2,825
3,694
2,004
2,409

41.07
75.84
20.16
127.82
4.10
7.62
47.91
37.13
77.52
187.98

3,530.55
598.81
852.55
108.37

3,513.08
603.71
857.25
110.73

3,566.08
599.73
852.84
120.10

3,632.55
613.73
872.95
129.91

3,679.47
620.86
882.80
137.80

3,721.99
637.91
879.43
140.20

3,773.88
635.18
892.41
134.12

3,745.59
634.11
882.84
139.88

20.92
50.72
3.00
95.28

608.21
92.80
313.22
428.88

604.63
93.47
305.35
409.33

604.31
92.08
327.42
434.83

611.21
98.92
337.58
453.83

614.19
101.36
347.11
463.93

592.76
95.56
352.89
475.20

613.07
95.28
362.51
479.96

590.18
94.34
362.85
474.50

-10.77
-7.75
26.79
17.54

242.50
285.21

241.93
286.66

245.97
288.80

245.21
269.21

246.93
264.51

254.57
293.48

257.86
303.47

257.42
309.47

52.17
146.85

Food per capita consumer expenditure by category

Food consumer expenditure (CHF per
capita)
3,097.55
3,196.02
3,513.27
Bread and cereals (CHF per capita)
420.71
521.65
601.96
Meat (CHF per capita)
857.13
780.51
866.92
Fish and seafood (CHF per capita)
71.63
86.38
106.44
Milk, cheese and eggs (CHF per
capita)
661.42
665.83
618.67
Oils and fats (CHF per capita)
102.27
101.03
96.07
Fruit (CHF per capita)
286.19
278.19
299.50
Vegetables (CHF per capita)
403.68
352.90
417.26
Sugar and confectionery (CHF per
capita)
169.17
206.11
235.91
Other foods (CHF per capita)
125.37
203.41
270.55
Catering consumer expenditure
Catering consumer expenditure (CHF
million)
12,569
Catering consumer expenditure (CHF
per capita)
1,883.34

% change
1990-2010

1995

15,926

18,609

17,862

18,736

18,246

19,978

20,983

21,046

19,632

20,210

60.79

2,268.94

2,564.78

2,442.20

2,544.20

2,460.66

2,678.39

2,794.47

2,771.61

2,548.93

2,595.75

37.83

Source: National statistical offices/OECD/Eurostat/Euromonitor International

600

Euromonitor International 2011

Section 3 Country snapshots Switzerland

Drinking

Table: 3.1090

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (CHF million)
6,082
5,404
5,746
Beer (CHF million)
887
760
697
Spirits (CHF million)
662
558
522
Wine (CHF million)
4,533
4,087
4,527

5,884
798
563
4,523

5,650
734
521
4,395

5,652
712
489
4,451

6,206
718
565
4,923

6,440
720
585
5,136

5,631
682
494
4,455

5,580
708
477
4,395

5,034
687
413
3,934

-17.22
-22.57
-37.54
-13.21

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (CHF per capita)
911.32
769.86
791.87
804.56
Beer (CHF per capita)
132.92
108.22
96.01
109.12
Spirits (CHF per capita)
99.12
79.43
71.93
77.00
Wine (CHF per capita)
679.27
582.21
623.93
618.43

767.27
99.72
70.78
596.76

762.27
96.07
65.96
600.25

832.07
96.27
75.80
659.99

857.73
95.85
77.85
684.04

741.57
89.82
65.05
586.69

724.48
91.87
61.97
570.64

646.62
88.23
53.07
505.32

-29.05
-33.62
-46.46
-25.61

2,475
766

2,437
763

2,457
846

2,502
913

2,519
965

2,644
907

2,723
879

2,804
892

77.24
61.18

1,709

1,674

1,611

1,590

1,554

1,737

1,844

1,912

85.88

330.95

331.32

335.46

335.50

348.19

353.55

360.11

51.93

103.58

114.11

122.35

128.53

119.49

114.15

114.55

38.16

227.37

217.20

213.11

206.97

228.69

239.39

245.56

59.33

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (CHF million)
1,582
1,951
2,333
Coffee, tea and cocoa (CHF million)
553
698
739
Mineral waters, soft drinks, fruit
and vegetable juices (CHF million)
1,029
1,253
1,594

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (CHF per capita)
237.03
278.00
321.56
338.44
Coffee, tea and cocoa (CHF per
capita)
82.91
99.51
101.88
104.76
Mineral waters, soft drinks, fruit
and vegetable juices (CHF per capita) 154.12
178.49
219.68
233.68
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1091

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (CHF
million)
2,076
Tobacco consumer expenditure (CHF
per capita)
311.13

3,071

3,373

3,747

3,843

3,863

3,393

3,341

4,266

4,816

5,141

147.59

437.48

464.83

512.25

521.82

520.90

454.85

444.99

561.75

625.35

660.30

112.23

29.6
34.0
25.5

29.2
33.6
25.1

28.9
33.3
24.7

28.4
32.6
24.4

28.1
32.5
24.0

27.8
32.3
23.6

27.6
32.0
23.4

27.3
31.7
23.2

27.0
31.3
23.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1092

1990
Personal care consumer expenditure
Personal care consumer expenditure
(CHF million)
1,896
Personal care consumer expenditure
(CHF per capita)
284.14

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,713

1,948

1,831

1,842

1,826

1,712

1,674

1,761

1,875

1,908

0.59

244.03

268.51

250.41

250.12

246.25

229.48

222.88

231.88

243.40

245.01

-13.77

2,196
270
414
301
159
276

2,251
278
426
309
166
286

2,265
282
428
307
169
290

2,300
284
432
310
175
296

2,421
299
444
330
186
313

2,465
309
437
338
187
319

2,440
310
427
332
185
321

305.65
37.77
57.88
41.91
22.51
38.86

305.42
38.08
57.70
41.39
22.79
39.09

308.39
38.12
57.98
41.60
23.51
39.68

322.38
39.78
59.20
44.01
24.82
41.68

324.63
40.75
57.54
44.57
24.67
41.97

316.79
40.26
55.43
43.04
24.08
41.71

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (CHF million)
2,137
Colour cosmetics (CHF million)
262
Fragrances (CHF million)
436
Hair care (CHF million)
295
Mens grooming (CHF million)
154
Skin care (CHF million)
269

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (CHF per capita)
294.48
300.28
Colour cosmetics (CHF per capita)
36.17
36.94
Fragrances (CHF per capita)
60.10
56.62
Hair care (CHF per capita)
40.71
41.20
Mens grooming (CHF per capita)
21.24
21.75
Skin care (CHF per capita)
37.06
37.78
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

601

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1093

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (CHF million)
9,433
8,587
8,687
Clothing materials (CHF million)
161
142
70
Garments (CHF million)
8,553
7,741
7,908
Other clothing (CHF million)
545
476
415
Clothing, cleaning, repair and hire
(CHF million)
173
228
294
Footwear (CHF million)
1,997
1,911
1,927

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

8,414
90
7,634
391

8,363
83
7,557
409

8,624
60
7,860
462

8,940
53
8,175
488

9,573
52
8,756
548

8,716
78
7,938
458

8,994
97
8,176
445

8,212
75
7,474
421

-12.94
-53.78
-12.61
-22.75

299
1,949

314
1,966

241
2,135

223
2,033

217
2,014

242
2,024

276
2,136

242
2,044

39.88
2.36

1,135.62
11.25
1,026.16
55.57

1,163.00
8.08
1,060.05
62.36

1,198.47
7.11
1,095.99
65.43

1,274.88
6.89
1,166.08
73.04

1,147.82
10.27
1,045.37
60.37

1,167.77
12.56
1,061.58
57.84

1,054.74
9.58
960.00
54.06

-25.37
-60.38
-25.10
-33.78

42.64
266.93

32.50
287.91

29.94
272.56

28.87
268.28

31.81
266.52

35.79
277.34

31.10
262.51

19.91
-12.26

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (CHF per capita)
1,413.38
1,223.42
1,197.28
1,150.47
Clothing materials (CHF per capita)
24.18
20.20
9.59
12.31
Garments (CHF per capita)
1,281.62
1,102.84
1,089.96
1,043.82
Other clothing (CHF per capita)
81.64
67.88
57.18
53.51
Clothing, cleaning, repair and hire
(CHF per capita)
25.94
32.50
40.55
40.84
Footwear (CHF per capita)
299.18
272.33
265.65
266.44
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1094

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,906.00

4,304.00

4,170.00

4,972.44

5,565.59

5,598.28

5,641.19

6,107.77

6,973.00

7,181.00

7,565.95

160.36

52.4

53.6

57.7

58.3

58.4

59.5

59.1

59.1

59.0

59.2

59.1

12.77

47.6

46.4

42.3

41.7

41.6

40.5

40.9

40.9

41.0

40.8

40.9

-14.05

Healthy life expectancy at birth

Total population (years)
77
Males (years)
74
Females (years)
81

79
75
82

80
78
83

81
78
83

81
79
84

81
79
84

82
79
84

82
79
84

82
80
84

82
80
84

82
80
85

6.38
8.12
4.79

6.3

7.7

8.1

8.6

9.1

9.5

9.9

10.2

10.5

10.8

125.04

27.0

29.4

29.5

29.7

29.8

29.9

30.1

30.2

30.3

30.4

30.05

802
155

818
159

820
154

832
157

848
161

881
171

914
178

942
188

973
198

257
111
161

262
110
163

267
111
166

272
111
169

277
111
172

294
112
174

303
120
179

309
126
181

317
133
184

198

195

196

198

202

205

210

214

220

111.33
20.91

112.26
21.20

113.63
21.64

117.33
22.78

120.39
23.50

122.29
24.45

124.92
25.39

36.23
15.08
22.55

36.69
15.00
22.75

37.17
14.90
23.02

39.10
14.97
23.21

39.90
15.81
23.51

40.15
16.34
23.56

40.72
17.13
23.66

26.63

26.77

27.04

27.34

27.64

27.85

28.19

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
4.8
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
23.4

Consumer health (selected) retail sales by category

Consumer health retail sales (CHF
million)
Analgesics (CHF million)
Cough, Cold and Allergy (Hay Fever)
Remedies (CHF million)
Digestive Remedies (CHF million)
Medicated Skin Care (CHF million)
Vitamins and Dietary Supplements
(CHF million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (CHF
per capita)
110.49
111.80
Analgesics (CHF per capita)
21.32
21.74
Cough, Cold and Allergy (Hay Fever)
Remedies (CHF per capita)
35.35
35.79
Digestive Remedies (CHF per capita)
15.24
15.10
Medicated Skin Care (CHF per capita)
22.18
22.34
Vitamins and Dietary Supplements
(CHF per capita)
27.23
26.65
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1095

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,425
219

2,726
488

2,778
486

2,812
411

2,903
461

2,945
417

2,975
498

3,000
537

3,023
560

3,045
577

67.64
1,329.65

15

19

17

17

15

16

14

14

14

Package holidays consumer expenditure

Package holidays consumer
expenditure (CHF million)
3,117
2,807
Package holidays consumer
expenditure (CHF per capita)
467.08
399.95

2,825

3,050

2,757

3,617

3,650

4,138

4,082

4,134

4,052

29.98

389.29

417.08

374.36

487.75

489.33

551.11

537.59

536.69

520.42

11.42

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (CHF million)
2,271
2,494
2,404
Hotels and other accommodation
consumer expenditure (CHF per capita) 340.22
355.35
331.28

2,704

2,686

3,303

2,434

2,357

2,926

3,436

3,344

47.28

369.66

364.73

445.40

326.33

313.90

385.28

446.18

429.52

26.25

1990
Satellite TV and Cable TV households
Cable TV households (000)
1,816
Satellite TV households (000)
40
Cinema attendances
Cinema attendances (million)

14

Source: Euromonitor International from Council of Europe

602

Euromonitor International 2011

Section 3 Country snapshots Switzerland

Consumer Technology

Table: 3.1096

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

5.5

11.0

39.6

42.4

52.8

63.0

76.0

79.0

81.2

60.1

60.7

59.8

59.2

59.2

58.4

58.1

57.7

57.1

19.4

29.5

45.6

60.4

71.9

80.0

84.6

86.7

88.3

13.0

16.2

16.4

16.8

17.0

17.1

17.2

16.8

16.9

16.6

103.78

CD player and DVD player/recorder households

CD player households (% of
households)
16.6
33.0
DVD player/recorder households (% of
households)
0.3
Video game console households
Video game console households (% of
households)
8.2

% change
1990-2010

1995

244.16

Mobile telephone households

Mobile telephone households (% of
households)

0.3

6.3

73.2

78.2

79.9

84.2

87.5

88.9

90.1

91.1

92.0

27,043.39

Internet users
Internet users (000)

40

250

4,602

4,895

5,027

4,825

4,795

5,679

5,823

6,153

6,334

15,735.06

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1097

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

72.0

77.0

84.8

85.6

86.4

87.0

87.6

88.1

88.6

89.0

89.4

24.18

Transport services consumer expenditure

Transport services consumer
expenditure (CHF million)
2,625
3,012
Rail travel consumer expenditure
(CHF million)
1,565
1,718
Buses, coaches and taxis consumer
expenditure (CHF million)
593
681
Air travel consumer expenditure (CHF
million)
402
511
Other travel consumer expenditure
(CHF million)
66
103

3,481

3,509

3,661

3,742

3,933

4,070

4,228

4,275

4,263

62.38

1,860

1,822

2,012

1,884

1,909

1,933

1,986

2,046

2,018

28.93

724

736

776

796

805

810

846

886

917

54.72

683

776

712

866

994

1,084

1,131

1,094

1,079

168.43

214

175

160

197

224

244

265

248

250

279.76

479.76

497.12

504.70

527.31

542.02

556.80

555.02

547.56

39.19

249.08

273.23

254.03

255.96

257.40

261.57

265.65

259.18

10.52

100.68

105.44

107.39

107.97

107.81

111.41

115.07

117.78

32.62

106.03

96.75

116.77

133.30

144.38

148.94

142.07

138.54

130.09

23.98

21.70

26.52

30.07

32.43

34.87

32.24

32.06

225.52

Transport services per capita consumer expenditure

Transport services consumer
expenditure (CHF per capita)
393.39
429.19
479.71
Rail travel consumer expenditure
(CHF per capita)
234.52
244.71
256.36
Buses, coaches and taxis consumer
expenditure (CHF per capita)
88.81
97.01
99.75
Air travel consumer expenditure (CHF
per capita)
60.21
72.82
94.09
Other travel consumer expenditure
(CHF per capita)
9.85
14.65
29.50
Source: Euromonitor International from national statistics

Money

Table: 3.1098

1990
Annual savings and savings ratio
Annual savings (CHF million)
21,814
Savings ratio (% of disposable
income)
10.7
Consumer lending by category
Consumer lending (total) (CHF
million)
Mortgages/housing share of total
consumer lending (CHF million)
Consumer credit share of total
consumer lending (CHF million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

28,992

31,106

27,163

29,087

32,132

37,277

42,628

39,306

39,546

40,391

85.16

11.8

10.9

9.6

10.0

10.7

11.9

12.9

11.7

11.7

11.6

8.77

414,279

436,523

461,437

484,170

496,884

515,913

526,052

562,241

570,841

401,922

424,579

448,887

471,325

483,428

501,008

509,794

546,468

554,320

12,357

11,944

12,550

12,845

13,456

14,905

16,258

15,773

16,520

5,798

5,940

6,021

6,333

6,589

6,970

7,607

7,901

7,800

3,158

3,179

3,203

3,250

3,662

4,103

4,304

4,441

4,490

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

603

World Consumer Lifestyles Databook 2011

Taiwan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1099

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

951
2,206
1,607
2,597
1,883
3,465
4,630
3,690
1,201

942
1,935
1,481
2,781
1,834
3,330
4,930
4,414
1,562

836
1,889
1,286
2,419
1,982
3,532
4,860
5,757
1,973

800
1,845
1,302
2,333
1,932
3,534
4,823
5,952
2,031

721
1,827
1,288
2,291
1,866
3,453
4,836
6,153
2,088

681
1,760
1,294
2,246
1,760
3,370
4,826
6,348
2,150

641
1,684
1,296
2,229
1,674
3,280
4,845
6,542
2,217

619
1,587
1,293
2,255
1,642
3,214
4,879
6,775
2,287

607
1,538
1,237
2,269
1,590
3,126
4,928
6,957
2,343

603
1,464
1,196
2,252
1,588
3,056
4,965
7,123
2,395

601
1,364
1,179
2,264
1,606
2,979
4,990
7,264
2,443

% change
1990-2010
-36.83
-38.16
-26.66
-12.84
-14.73
-14.03
7.78
96.86
103.39

Source: National statistical offices/Euromonitor International

People

Table: 3.1100

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
20,157
0-14 yrs (000)
5,543
15-64 yrs (000)
13,412
65+ yrs (000)
1,201

21,178
5,170
14,446
1,562

22,406
4,662
15,770
1,973

22,521
4,599
15,891
2,031

22,605
4,482
16,035
2,088

22,689
4,387
16,152
2,150

22,770
4,259
16,295
2,217

22,877
4,146
16,444
2,287

22,958
4,031
16,585
2,343

23,034
3,908
16,730
2,395

23,105
3,790
16,872
2,443

14.63
-31.63
25.79
103.39

Male population by age at January 1st

Male population by age at January
1st (000)
10,424
0-14 yrs (000)
2,860
15-64 yrs (000)
6,927
65+ yrs (000)
637

10,907
2,680
7,373
854

11,442
2,429
7,986
1,027

11,485
2,397
8,043
1,045

11,515
2,337
8,115
1,063

11,542
2,289
8,169
1,083

11,562
2,221
8,236
1,105

11,592
2,161
8,301
1,130

11,609
2,101
8,362
1,146

11,625
2,038
8,426
1,161

11,639
1,977
8,489
1,173

11.66
-30.86
22.54
84.11

Female population by age at January 1st

Female population by age at January
1st (000)
9,732
10,271
0-14 yrs (000)
2,684
2,490
15-64 yrs (000)
6,485
7,073
65+ yrs (000)
564
708

10,964
2,233
7,784
947

11,035
2,202
7,848
986

11,089
2,144
7,921
1,024

11,148
2,098
7,982
1,067

11,208
2,038
8,059
1,111

11,285
1,984
8,143
1,157

11,350
1,930
8,223
1,197

11,409
1,870
8,305
1,234

11,466
1,813
8,383
1,270

17.81
-32.45
29.27
125.19

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

9,964
803
956
10,683

10,010
866
980
10,665

10,043
923
1,002
10,637

10,079
981
1,025
10,604

10,111
1,036
1,045
10,578

10,155
1,091
1,068
10,563

10,188
1,145
1,089
10,537

10,221
1,196
1,109
10,508

10,248
1,246
1,127
10,484

18.60
308.78
65.03
-0.42

8
3

8
3

8
3

7
3

7
3

7
3

7
4

7
4

7
4

3.24
174.71

31

31

31

31

31

31

31

31

31

5.02

27

27

27

27

27

27

27

27

27

5.02

18,340
4,181

18,512
4,092

18,686
4,003

18,857
3,913

19,045
3,831

19,225
3,733

19,388
3,646

19,553
3,552

31.01
-32.11

626

628

630

633

636

638

640

642

14.63

2,613,599
1,511,718
1,016,890
745,139
523,782
390,333
402,694
396,249
378,687
382,124

2,602,429
1,516,478
1,030,389
747,502
521,910
395,108
403,664
398,133
381,261
381,793

2,594,183
1,522,090
1,043,691
750,283
520,596
399,837
404,884
400,192
383,945
381,793

2,588,313
1,528,192
1,056,512
753,305
519,730
404,415
406,257
402,331
386,644
382,037

2,587,493
1,536,404
1,070,008
757,366
519,849
409,280
408,215
404,976
389,771
382,926

2,587,740
1,544,525
1,082,792
761,380
520,159
413,898
410,166
407,557
392,787
383,888

2,587,879
1,551,880
1,094,415
765,016
520,424
418,095
411,933
409,897
395,526
384,753

2,590,189
1,559,887
1,105,923
768,973
521,105
422,271
413,889
412,374
398,353
385,865

-4.76
12.49
45.17
12.55
-3.31
41.15
10.57
16.85
22.79
2.62

8,641
305
683
10,528

9,320
440
756
10,663

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
8
Divorce rates (per 000 population)
1
2
First marriage: average age of men
(years)
30
30
First marriage: average age of women
(years)
26
26

Urban and rural population, and population density

Urban population (000)
14,925
16,401
18,138
Rural population (000)
5,231
4,777
4,267
Population density (persons per sq
km)
560
588
623
Population of major cities
Taipei (Number)
2,719,659
Kaohsiung (Number)
1,386,723
Taichung (Number)
761,802
Tainan (Number)
683,251
Banciao (Number)
538,954
Sinjhuang (Number)
299,174
Yonghe (Number)
374,339
Keelung (Number)
352,919
Hsinchu (Number)
324,426
Sanchong (Number)
375,996

2,722,261
1,453,543
866,691
716,284
541,608
337,067
390,407
374,138
349,209
383,960

2,624,847
1,505,645
1,001,260
742,126
525,626
384,790
401,409
393,944
375,616
382,308

Source: Euromonitor International from national statistics/UN

604

Euromonitor International 2011

Section 3 Country snapshots Taiwan

House and Home

Table: 3.1101

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
5,021
5,728
Over US$5,000 (000)
4,831
5,623
Over US$15,000 (000)
3,319
4,701
Over US$35,000 (000)
724
2,001
Over US$55,000 (000)
211
674

6,832
6,612
4,890
1,531
507

6,957
6,776
5,044
1,529
519

7,080
6,887
5,290
1,783
591

7,198
6,982
5,473
2,079
711

7,299
7,084
5,575
2,126
704

7,394
7,182
5,656
2,158
734

7,501
7,306
5,827
2,299
812

7,601
7,367
5,660
2,002
674

7,705
7,497
5,949
2,311
844

53.46
55.19
79.23
219.12
299.27

Households by number of persons

1 person (000)
580
2 persons (000)
972
3 persons (000)
749
4 persons (000)
1,237
5 persons (000)
934
6+ persons (000)
556

652
1,235
848
1,522
970
505

852
1,651
1,376
1,636
855
471

871
1,702
1,449
1,651
830
460

890
1,754
1,523
1,666
805
448

909
1,806
1,598
1,681
779
434

926
1,853
1,668
1,691
751
418

955
1,880
1,792
1,655
706
415

992
1,935
1,885
1,621
666
409

1,028
1,984
1,966
1,606
627
399

1,067
2,047
2,020
1,586
599
394

84.09
110.74
169.77
28.23
-35.92
-29.14

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

580
427
2,459
391
1,170

652
538
3,103
381
1,057

852
697
4,153
317
820

871
718
4,320
309
744

890
738
4,434
296
728

909
758
4,582
287
670

926
779
4,663
278
661

955
787
4,794
269
597

992
800
4,885
261
571

1,028
809
4,990
253
529

1,067
829
5,083
247
487

84.09
94.39
106.66
-36.89
-58.38

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

4,045
894
3,150
597
385

4,789
1,260
3,529
561
382

5,843
1,739
4,104
597
400

5,925
1,802
4,123
593
444

6,102
1,897
4,205
575
409

6,294
2,001
4,292
560
354

6,396
2,058
4,338
560
352

6,480
2,135
4,344
562
361

6,580
2,222
4,358
564
365

6,680
2,310
4,371
564
365

6,786
2,399
4,387
564
363

67.77
168.27
39.24
-5.61
-5.63

Households by type of dwelling

Apartment (000)
4,358
Other (000)
117

5,078
135

6,199
73

6,316
70

6,435
67

6,551
65

6,650
61

6,743
58

6,846
55

6,945
53

7,046
50

61.67
-57.25

64,735
39,992
24,085
7
651

93,360
61,082
31,831
7
440

139,866
94,986
44,003
7
870

147,983
100,647
46,390
8
938

151,935
103,369
47,560
8
998

163,968
111,550
51,287
8
1,123

166,414
113,179
52,034
8
1,193

173,503
118,440
53,808
8
1,246

177,858
121,638
54,937
8
1,275

178,860
122,452
55,112
8
1,289

187,615
128,595
57,652
9
1,359

189.82
221.55
139.37
32.27
108.65

98.3
0.7
5.9
15.8
6.8
98.4
93.1
12.9
12.7
88.8

99.3
3.3
11.3
25.3
18.5
99.2
96.7
20.3
22.0
92.8

99.6
12.0
22.2
40.9
56.8
99.6
97.9
23.2
36.6
96.0

99.5
13.4
24.0
42.4
58.7
99.7
97.8
23.9
38.3
96.6

99.5
14.8
25.8
43.8
62.4
99.7
97.6
24.6
39.8
96.9

99.5
15.9
27.7
44.8
63.2
99.7
97.6
25.3
41.5
96.7

99.6
17.0
29.2
46.1
66.1
99.8
97.4
25.9
42.9
97.1

99.4
18.0
30.5
47.0
67.1
99.8
96.7
26.6
44.2
97.5

99.4
18.9
31.6
47.9
69.3
99.8
96.0
27.3
45.4
97.3

99.4
19.7
32.5
48.6
71.8
99.9
95.6
27.9
46.7
97.3

99.4
20.2
33.2
49.3
74.4
99.9
95.4
28.6
47.9
97.3

1.13
2,631.08
466.00
211.73
999.38
1.51
2.50
121.67
276.94
9.59

9,347
6,900
1,236
690
217
260
44

9,674
7,176
1,298
676
232
247
44

9,688
7,178
1,300
675
244
247
44

9,718
7,185
1,307
678
253
249
45

9,883
7,314
1,337
668
262
254
47

9,800
7,226
1,335
660
270
260
49

9,736
7,165
1,327
653
277
265
49

9,573
7,000
1,332
640
281
271
50

9,522
6,930
1,343
637
287
275
50

Household running costs

Household running costs (NT$ million)
Electricity (NT$ million)
Gas (NT$ million)
Solid Fuels (NT$ million)
Liquid Fuels (NT$ million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

www.euromonitor.com

605

World Consumer Lifestyles Databook 2011

Income

Table: 3.1102

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (NT$
per capita)
172,249.71
273,901.55
381,367.60
Gross income (annual, constant) (NT$
per capita)
212,912.39
295,781.20 406,981.63
Disposable income (annual, current)
(NT$ per capita)
144,375.31
219,565.16
267,377.81
Disposable income (annual, constant)
(NT$ per capita)
178,457.73
237,104.34 285,335.87

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

388,486.92

408,796.17

422,721.26

427,600.39

436,296.56

438,240.75

436,895.51

453,646.07

163.37

417,859.52

434,325.94

440,657.85

444,625.82

447,722.51

435,893.66

439,768.83

453,646.07

113.07

272,536.92

279,370.31

284,148.95

293,050.64

298,946.60

298,814.45

293,232.65

304,912.48

111.19

293,142.81

296,817.30

296,205.74

304,718.81

306,775.56

297,214.08

295,161.15

304,912.48

70.86

Gross income (annual, current) by age

Aged 15-19 (NT$)
205,837
Aged 20-24 (NT$)
234,145
Aged 25-29 (NT$)
254,533
Aged 30-34 (NT$)
267,701
Aged 35-39 (NT$)
278,595
Aged 40-44 (NT$)
290,833
Aged 45-49 (NT$)
236,969
Aged 50-54 (NT$)
231,596
Aged 55-59 (NT$)
203,599
Aged 60-64 (NT$)
199,207
Aged 65+ (NT$)
190,489

321,994
354,356
385,250
402,851
411,931
416,864
423,570
333,253
327,622
299,301
293,041

399,320
480,022
524,911
536,083
532,223
539,564
512,904
517,357
455,982
431,002
408,457

421,240
482,593
541,537
540,738
543,488
542,689
520,986
509,781
470,010
432,284
404,332

435,079
499,608
570,358
566,533
571,533
563,620
546,063
526,287
510,690
445,998
425,426

454,199
503,269
577,383
582,850
589,711
578,771
560,849
545,581
551,274
446,956
444,794

459,968
490,857
563,100
607,919
588,744
584,177
565,325
537,404
568,047
462,075
449,089

457,800
495,240
573,106
606,120
602,284
584,343
582,722
547,498
556,214
499,810
459,596

455,226
514,909
565,904
614,752
597,137
587,117
576,457
548,022
540,333
510,905
455,332

458,775
502,593
553,581
612,130
591,459
583,792
565,716
542,986
526,870
525,871
449,089

462,675
531,119
561,682
621,889
608,568
600,146
576,640
551,756
538,747
559,530
454,636

124.78
126.83
120.67
132.31
118.44
106.35
143.34
138.24
164.61
180.88
138.67

Gross income (annual, constant) by age

Aged 15-19 (NT$)
291,646
Aged 20-24 (NT$)
331,755
Aged 25-29 (NT$)
360,643
Aged 30-34 (NT$)
379,299
Aged 35-39 (NT$)
394,736
Aged 40-44 (NT$)
412,074
Aged 45-49 (NT$)
335,756
Aged 50-54 (NT$)
328,143
Aged 55-59 (NT$)
288,475
Aged 60-64 (NT$)
282,252
Aged 65+ (NT$)
269,899

379,358
417,485
453,883
474,620
485,316
491,129
499,029
392,622
385,988
352,622
345,247

439,444
528,255
577,654
589,949
585,700
593,779
564,440
569,341
501,799
474,309
449,499

464,844
532,548
597,593
596,712
599,746
598,864
574,915
562,550
518,663
477,031
446,186

472,485
542,562
619,395
615,241
620,671
612,077
593,011
571,535
554,597
484,343
462,002

482,151
534,240
612,916
618,719
626,002
614,389
595,364
579,157
585,200
474,462
472,167

485,312
517,903
594,126
641,415
621,183
616,365
596,474
567,015
599,346
487,535
473,833

474,482
513,287
593,990
628,206
624,231
605,636
603,956
567,448
576,482
518,023
476,344

455,681
515,424
566,470
615,367
597,734
587,704
577,033
548,569
540,873
511,416
455,787

463,218
507,460
558,942
618,059
597,188
589,446
571,195
548,245
531,973
530,964
453,438

462,675
531,119
561,682
621,889
608,568
600,146
576,640
551,756
538,747
559,530
454,636

58.64
60.09
55.74
63.96
54.17
45.64
71.74
68.15
86.76
98.24
68.45

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1103

1990
Consumer expenditure by category
Consumer expenditure by category
(NT$ million)
2,310,178
Food and non-alcoholic beverages
(NT$ million)
606,351
Alcoholic beverages and tobacco (NT$
million)
76,706
Clothing and footwear (NT$ million)
109,888
Housing (NT$ million)
408,440
Household goods and services (NT$
million)
112,396
Health goods and medical services
(NT$ million)
136,326
Transport (NT$ million)
206,674
Communications (NT$ million)
77,642
Leisure and recreation (NT$ million)
118,708
Education (NT$ million)
117,288
Hotels and catering (NT$ million)
109,248
Miscellaneous goods and services
(NT$ million)
230,511

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,048,240

6,111,946

6,229,701

6,628,687

6,888,559

7,040,970

7,289,798

7,385,820

7,352,209

7,656,169

231.41

961,869

1,394,419

1,451,771

1,539,528

1,642,569

1,700,977

1,766,095

1,780,110

1,766,722

1,833,055

202.31

100,702
188,350
817,543

122,753
256,420
1,128,443

132,785
255,962
1,167,196

138,083
275,379
1,191,049

143,755
277,055
1,222,946

149,053
278,578
1,240,065

150,206
283,262
1,282,234

149,541
283,954
1,305,129

146,890
280,477
1,297,872

152,367
289,815
1,350,983

98.64
163.74
230.77

220,979

365,216

380,336

407,376

423,168

434,578

453,668

464,598

464,789

485,606

332.05

308,316
323,014
127,030
228,609
218,504
199,145

549,784
406,509
268,802
364,012
420,620
291,163

584,318
407,772
273,847
341,728
416,533
288,430

614,893
451,506
302,187
375,754
462,444
305,589

647,846
478,837
318,269
384,023
465,193
314,763

669,956
494,095
334,950
387,193
464,839
323,545

696,693
505,708
356,004
398,729
485,945
332,255

710,540
504,832
365,532
404,083
498,258
335,095

715,298
496,312
364,544
399,589
502,600
332,965

753,161
513,071
381,098
411,516
527,881
345,796

452.47
148.25
390.84
246.66
350.07
216.52

354,179

543,806

529,021

564,899

570,134

563,140

578,999

584,146

584,151

611,819

165.42

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1104

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

8,283
4,559
3,724
149
172

9,044
5,092
3,952
161
181

9,455
5,169
4,286
165
202

9,574
5,236
4,338
166
204

9,786
5,364
4,422
169
208

9,943
5,422
4,521
171
212

10,109
5,524
4,585
174
215

10,290
5,615
4,675
176
218

10,403
5,692
4,712
178
219

10,330
5,620
4,710
176
218

10,489
5,709
4,780
175
218

26.63
25.23
28.36
17.63
26.54

140
88
52

165
101
64

515
348
167

503
326
177

454
291
163

428
274
154

411
260
151

419
268
151

450
271
179

642
401
241

578
362
216

313.16
311.48
315.98

1.7

1.8

5.2

5.0

4.4

4.1

3.9

3.9

4.1

5.8

5.2

214.44

1.9

1.9

6.3

5.9

5.2

4.8

4.5

4.6

4.5

6.7

6.0

214.96

1.4

1.6

3.8

3.9

3.5

3.3

3.2

3.1

3.7

4.9

4.3

214.38

Source: International Labour Organisation/Euromonitor International

606

Euromonitor International 2011

Section 3 Country snapshots Taiwan

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1105

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

237
2,354
1,369

240
1,971
1,412

241
1,918
1,340

241
1,913
1,351

237
1,884
1,367

224
1,832
1,372

202
1,798
1,372

192
1,754
1,368

186
1,677
1,358

180
1,636
1,354

177
1,610
1,315

6
18

6
18

6
18

6
18

6
18

6
18

6
18

6
18

6
18

% change
1990-2010
-25.23
-31.60
-3.96

577
311
266

751
387
365

1,240
620
620

1,270
633
637

1,286
645
641

1,297
658
639

1,314
672
642

1,326
680
646

1,337
683
654

1,337
683
653

1,340
685
655

132.43
120.68
146.14

1.0

0.7

0.6

0.6

0.8

0.9

1.0

1.2

1.3

1.3

1.4

36.27

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1106

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (NT$
million)
561,358
893,882
Bread and cereals (NT$ million)
76,383
99,002
Meat (NT$ million)
114,611
172,813
Fish and seafood (NT$ million)
106,669
173,491
Milk, cheese and eggs (NT$ million)
38,196
72,644
Oils and fats (NT$ million)
11,682
13,970
Fruit (NT$ million)
91,016
169,991
Vegetables (NT$ million)
87,112
146,235
Sugar and confectionery (NT$ million)
18,206
21,560
Other foods (NT$ million)
17,485
24,176

1,280,525
133,995
228,255
261,063
123,817
16,068
225,633
217,511
23,738
50,447

1,337,322
138,456
236,004
274,663
129,987
16,895
236,144
227,118
25,009
53,044

1,425,007
142,962
247,924
293,900
141,987
18,118
254,405
242,390
26,669
56,653

1,533,143
148,993
264,800
320,417
154,930
18,838
272,789
266,428
27,514
58,434

1,589,957
151,883
271,638
336,408
162,483
18,414
283,825
278,341
27,551
59,414

1,651,152
155,423
279,209
349,793
170,891
18,670
294,015
290,441
28,296
64,414

1,664,811
155,384
278,630
353,051
174,237
18,431
295,863
294,498
28,289
66,427

1,652,159
152,275
273,897
350,050
174,548
17,886
293,505
294,326
27,884
67,786

1,713,904
155,428
280,525
365,613
182,562
18,058
303,672
307,037
28,645
72,365

205.31
103.49
144.76
242.76
377.96
54.58
233.65
252.46
57.34
313.88

59,381.69
6,147.93
10,479.40
12,196.00

63,040.72
6,324.48
10,967.86
13,001.80

67,571.71
6,566.72
11,670.79
14,122.07

69,825.65
6,670.19
11,929.44
14,773.94

72,176.67
6,793.98
12,205.03
15,290.46

72,514.38
6,768.09
12,136.34
15,377.90

71,727.22
6,610.92
11,891.04
15,197.17

74,178.77
6,727.00
12,141.28
15,823.93

166.35
77.52
113.53
199.02

5,771.88
750.18
10,485.62
10,084.84

6,281.35
801.50
11,254.61
10,723.06

6,828.38
830.26
12,022.89
11,742.54

7,135.71
808.66
12,464.64
12,223.83

7,470.16
816.11
12,852.24
12,696.04

7,589.26
802.81
12,886.94
12,827.47

7,577.88
776.50
12,742.31
12,777.94

7,901.38
781.54
13,143.09
13,288.75

316.97
34.86
191.07
207.48

1,110.50
2,355.34

1,179.80
2,506.25

1,212.66
2,575.40

1,209.96
2,609.28

1,236.92
2,815.72

1,232.21
2,893.37

1,210.58
2,942.88

1,239.78
3,132.01

37.26
261.06

Food per capita consumer expenditure by category

Food consumer expenditure (NT$ per
capita)
27,849.84
42,208.31
57,152.10
Bread and cereals (NT$ per capita)
3,789.47
4,674.79
5,980.42
Meat (NT$ per capita)
5,686.02
8,160.09
10,187.42
Fish and seafood (NT$ per capita)
5,292.00
8,192.09
11,651.70
Milk, cheese and eggs (NT$ per
capita)
1,894.96
3,430.16
5,526.17
Oils and fats (NT$ per capita)
579.54
659.64
717.13
Fruit (NT$ per capita)
4,515.42
8,026.82
10,070.40
Vegetables (NT$ per capita)
4,321.78
6,905.10
9,707.88
Sugar and confectionery (NT$ per
capita)
903.21
1,018.05
1,059.45
Other foods (NT$ per capita)
867.44
1,141.56
2,251.55
Catering consumer expenditure
Catering consumer expenditure (NT$
million)
96,495
Catering consumer expenditure (NT$
per capita)
4,787.27

177,941

266,434

263,973

280,031

288,847

297,108

305,715

308,602

307,049

319,270

230.87

8,402.22

11,891.42

11,721.32

12,388.26

12,730.64

13,048.01

13,363.71

13,441.83

13,330.28

13,818.18

188.64

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

607

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.1107

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (NT$ million)
38,854
52,589
50,326
Beer (NT$ million)
4,435
5,548
5,540
Spirits (NT$ million)
26,102
36,311
30,509
Wine (NT$ million)
8,317
10,731
14,278

56,734
6,327
33,800
16,608

60,293
6,616
35,486
18,190

65,591
7,291
37,983
20,317

68,481
7,845
39,116
21,519

67,768
7,754
38,088
21,925

66,383
7,572
36,711
22,100

63,948
7,247
34,909
21,791

64,906
7,301
34,915
22,690

67.05
64.62
33.76
172.81

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (NT$ per capita)
1,927.62
2,483.23
2,246.16
2,519.19
Beer (NT$ per capita)
220.05
261.97
247.26
280.92
Spirits (NT$ per capita)
1,294.95
1,714.56
1,361.66
1,500.84
Wine (NT$ per capita)
412.62
506.70
637.23
737.43

2,667.27
292.71
1,569.86
804.71

2,890.84
321.32
1,674.06
895.46

3,007.44
344.53
1,717.85
945.06

2,962.34
338.97
1,664.95
958.41

2,891.44
329.81
1,599.04
962.59

2,776.24
314.64
1,515.55
946.05

2,809.16
316.01
1,511.12
982.02

45.73
43.61
16.69
138.00

114,449
37,548

114,521
37,662

109,426
35,846

111,020
36,244

114,944
38,039

115,299
38,962

114,563
39,122

119,150
41,161

164.82
158.36

76,901

76,859

73,580

74,776

76,905

76,337

75,441

77,990

168.36

4,822.85

4,875.63

5,024.52

5,022.10

4,973.65

5,156.89

131.03

1,579.90

1,591.70

1,662.78

1,697.07

1,698.46

1,781.45

125.39

3,242.95

3,283.93

3,361.74

3,325.04

3,275.19

3,375.44

134.11

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NT$ million)
44,993
67,987
113,893
Coffee, tea and cocoa (NT$ million)
15,931
18,933
38,164
Mineral waters, soft drinks, fruit
and vegetable juices (NT$ million)
29,061
49,054
75,729

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (NT$ per capita)
2,232.16
3,210.29
5,083.27
5,081.94
5,066.28
Coffee, tea and cocoa (NT$ per
capita)
790.38
894.01
1,703.33
1,667.25
1,666.13
Mineral waters, soft drinks, fruit
and vegetable juices (NT$ per capita) 1,441.79
2,316.28
3,379.93
3,414.69
3,400.15
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1108

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (NT$
million)
37,852
Tobacco consumer expenditure (NT$
per capita)
1,877.87

48,113

72,427

76,051

77,790

78,164

80,573

82,438

83,159

82,942

87,462

131.07

2,271.83

3,232.52

3,376.94

3,441.34

3,445.00

3,538.48

3,603.60

3,622.14

3,600.88

3,785.39

101.58

27.0
48.2
5.3

25.7
46.0
4.9

23.9
42.8
4.5

22.5
39.9
4.8

22.0
39.6
4.1

22.1
39.0
5.1

21.7
38.5
4.8

19.8
35.4
4.2

18.8
33.6
4.0

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1109

1990
Personal care consumer expenditure
Personal care consumer expenditure
(NT$ million)
67,435
Personal care consumer expenditure
(NT$ per capita)
3,345.55

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

83,850

139,804

137,289

142,149

136,690

127,942

131,696

133,861

134,963

140,500

108.35

3,959.30

6,239.69

6,096.09

6,288.49

6,024.48

5,618.80

5,756.80

5,830.59

5,859.30

6,080.93

81.76

74,898
10,139
2,861
10,139
1,550
34,519

80,810
10,966
2,976
10,728
1,766
38,117

86,450
11,602
3,141
11,396
1,961
41,322

90,974
12,234
3,210
12,045
2,026
43,624

95,170
12,716
3,274
12,638
2,138
45,701

96,032
12,874
3,318
12,211
2,166
45,969

97,732
13,049
3,361
12,076
2,214
46,768

3,574.95
485.10
131.65
474.60
78.13
1,686.26

3,810.20
511.35
138.44
502.27
86.42
1,821.21

3,995.29
537.30
140.98
528.96
88.99
1,915.83

4,160.17
555.85
143.11
552.43
93.47
1,997.72

4,182.86
560.74
144.53
531.89
94.36
2,002.29

4,242.94
566.52
145.92
524.27
96.14
2,030.38

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (NT$ million)
71,171
Colour cosmetics (NT$ million)
9,612
Fragrances (NT$ million)
2,724
Hair care (NT$ million)
9,623
Mens grooming (NT$ million)
1,362
Skin care (NT$ million)
32,025

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (NT$ per capita)
3,176.50
3,325.72
Colour cosmetics (NT$ per capita)
429.00
450.21
Fragrances (NT$ per capita)
121.57
127.02
Hair care (NT$ per capita)
429.49
450.21
Mens grooming (NT$ per capita)
60.81
68.82
Skin care (NT$ per capita)
1,429.35
1,532.77
Source: National statistical offices/OECD/Eurostat/Euromonitor International

608

Euromonitor International 2011

Section 3 Country snapshots Taiwan

Fashion

Table: 3.1110

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (NT$ million)
92,325
147,519
188,475
Clothing materials (NT$ million)
13,445
18,222
12,874
Garments (NT$ million)
69,739
112,375
150,636
Other clothing (NT$ million)
6,578
12,472
21,102
Clothing, cleaning, repair and hire
(NT$ million)
2,563
4,449
3,864
Footwear (NT$ million)
17,564
40,832
67,946

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

186,041
12,665
148,827
20,707

198,843
13,338
159,247
22,192

198,328
12,727
159,350
22,308

198,134
11,772
160,098
22,410

199,941
11,576
161,473
23,080

198,976
11,363
160,314
23,546

195,300
11,175
156,959
23,545

200,371
11,587
160,670
24,460

117.03
-13.82
130.39
271.83

3,840
69,922

4,066
76,536

3,943
78,728

3,854
80,444

3,811
83,322

3,752
84,979

3,621
85,177

3,654
89,444

42.57
409.26

8,796.60
590.05
7,044.93
981.75

8,741.08
560.92
7,023.17
983.21

8,701.38
516.99
7,030.97
984.17

8,739.99
506.01
7,058.48
1,008.90

8,666.80
494.95
6,982.83
1,025.61

8,478.81
485.14
6,814.24
1,022.21

8,672.17
501.47
6,953.88
1,058.66

89.33
-24.82
100.99
224.38

179.87
3,385.88

173.79
3,469.84

169.26
3,532.85

166.60
3,642.23

163.41
3,701.43

157.22
3,697.90

158.15
3,871.21

24.37
344.27

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (NT$ per capita)
4,580.37
6,965.69
8,411.97
8,260.84
Clothing materials (NT$ per capita)
667.00
860.44
574.58
562.39
Garments (NT$ per capita)
3,459.84
5,306.25
6,723.15
6,608.45
Other clothing (NT$ per capita)
326.37
588.91
941.80
919.48
Clothing, cleaning, repair and hire
(NT$ per capita)
127.16
210.09
172.44
170.52
Footwear (NT$ per capita)
871.36
1,928.03
3,032.53
3,104.76
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1111

1990

1995

2002

2003

399

685

797

840

Healthy life expectancy at birth

Total population (years)
71
Males (years)
72
Females (years)
70

72
73
71

74
76
72

4.6
27.5

Health expenditure
Health expenditure (US$ per capita)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
4.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
26.4

% change
1990-2010

2004

2005

2006

2007

2008

2009

2010

74
76
72

74
77
72

75
77
72

75
78
72

75
78
72

75
78
72

75
78
73

76
79
73

6.50
8.77
4.02

5.8

6.0

6.2

6.3

6.5

6.7

7.0

7.2

7.4

88.03

29.2

29.4

29.7

30.0

30.2

30.5

30.7

30.9

31.1

17.97

8,996
1,672

8,980
1,657

9,253
1,688

9,530
1,723

9,838
1,763

10,148
1,806

10,487
1,851

10,847
1,905

3,508
1,503
1,951

3,419
1,514
2,019

3,533
1,565
2,088

3,634
1,615
2,174

3,753
1,664
2,266

3,880
1,712
2,352

4,027
1,755
2,445

4,178
1,802
2,542

33,237

35,471

37,983

40,805

43,422

45,987

48,310

51,178

397.28
73.29

407.83
74.40

418.53
75.66

430.04
77.07

442.01
78.65

455.29
80.35

469.48
82.47

151.26
66.97
89.33

155.70
68.97
92.04

159.61
70.91
95.46

164.04
72.74
99.06

169.01
74.59
102.43

174.85
76.18
106.17

180.82
77.99
110.00

1,569.21

1,674.05

1,792.03

1,898.10

2,003.07

2,097.34

2,215.02

Consumer health (selected) retail sales by category

Consumer health retail sales (NT$
million)
9,108
Analgesics (NT$ million)
1,710
Cough, Cold and Allergy (Hay Fever)
Remedies (NT$ million)
3,676
Digestive Remedies (NT$ million)
1,504
Medicated Skin Care (NT$ million)
1,865
Vitamins and Dietary Supplements
(NT$ million)
31,140

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (NT$
per capita)
406.49
399.43
Analgesics (NT$ per capita)
76.34
74.26
Cough, Cold and Allergy (Hay Fever)
Remedies (NT$ per capita)
164.08
155.77
Digestive Remedies (NT$ per capita)
67.11
66.75
Medicated Skin Care (NT$ per capita)
83.26
86.61
Vitamins and Dietary Supplements
(NT$ per capita)
1,389.83
1,475.83
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1112

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,106
13

4,585
30

4,690
30

4,798
30

4,665
30

5,468
30

4,695
30

4,936
30

5,102
31

5,197
31

1,850.81
6,398.63

Package holidays consumer expenditure

Package holidays consumer
expenditure (NT$ million)
12,603
22,486
Package holidays consumer
expenditure (NT$ per capita)
625.27
1,061.75

32,584

30,314

32,505

32,991

33,113

33,763

33,953

33,635

34,705

175.37

1,454.29

1,346.03

1,437.98

1,454.03

1,454.23

1,475.87

1,478.89

1,460.24

1,502.05

140.23

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (NT$ million) 12,753
21,204
24,729
Hotels and other accommodation
consumer expenditure (NT$ per capita) 632.69
1,001.21
1,103.69

24,456

25,558

25,916

26,437

26,540

26,492

25,916

26,527

108.00

1,085.95

1,130.66

1,142.22

1,161.04

1,160.14

1,153.94

1,125.13

1,148.09

81.46

1990
Satellite TV and Cable TV households
Cable TV households (000)
266
Satellite TV households (000)
0

Source: Euromonitor International from Council of Europe

www.euromonitor.com

609

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.1113

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

25.3

29.0

34.6

39.3

44.8

48.3

51.4

56.1

60.7

CD player and DVD player/recorder households

CD player households (% of
households)
28.1
44.2
DVD player/recorder households (% of
households)
4.2

69.1

70.8

70.6

70.6

71.1

70.7

70.1

69.1

69.1

32.9

40.1

46.0

48.6

53.5

52.7

44.1

42.5

43.5

Video game console households

Video game console households (% of
households)
17.1

18.4

16.5

16.6

16.7

16.8

16.8

16.9

17.0

17.1

17.2

0.2

58.7

69.6

79.7

85.0

88.0

90.1

91.7

92.8

93.7

250

10,720

11,740

12,210

13,210

14,520

14,760

15,168

16,147

16,762

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

145.89

0.18

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1114

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

29.1

48.0

58.2

57.4

58.0

58.4

59.1

58.7

58.4

58.6

59.0

102.86

86,150

86,728

96,834

102,917

106,482

112,229

114,438

114,870

121,505

218.39

16,812

17,001

18,770

19,443

20,172

20,416

19,953

19,424

19,888

93.81

46,558

45,902

51,493

54,996

56,905

59,278

60,216

60,095

63,409

206.51

21,280

22,286

24,846

26,617

27,465

30,619

32,394

33,545

36,345

694.97

1,500

1,539

1,724

1,862

1,940

1,916

1,874

1,807

1,863

-29.46

3,851.03

4,283.82

4,535.98

4,676.35

4,905.86

4,984.57

4,986.98

5,258.81

177.76

754.92

830.38

856.94

885.90

892.44

869.10

843.26

860.77

69.08

2,038.19

2,278.00

2,423.89

2,499.06

2,591.23

2,622.83

2,608.96

2,744.36

167.40

989.58

1,099.18

1,173.10

1,206.19

1,338.46

1,411.00

1,456.33

1,573.05

593.53

68.34

76.26

82.05

85.20

83.74

81.64

78.44

80.63

-38.46

Transport services consumer expenditure

Transport services consumer
expenditure (NT$ million)
38,162
54,074
Rail travel consumer expenditure
(NT$ million)
10,262
11,479
Buses, coaches and taxis consumer
expenditure (NT$ million)
20,687
32,769
Air travel consumer expenditure (NT$
million)
4,572
8,041
Other travel consumer expenditure
(NT$ million)
2,641
1,784

Transport services per capita consumer expenditure

Transport services consumer
expenditure (NT$ per capita)
1,893.26
2,553.31
3,845.03
Rail travel consumer expenditure
(NT$ per capita)
509.10
542.05
750.37
Buses, coaches and taxis consumer
expenditure (NT$ per capita)
1,026.33
1,547.33
2,077.96
Air travel consumer expenditure (NT$
per capita)
226.82
379.67
949.77
Other travel consumer expenditure
(NT$ per capita)
131.02
84.25
66.93
Source: Euromonitor International from national statistics

Money

Table: 3.1115

1990
Annual savings and savings ratio
Annual savings (NT$ million)
549,119
Savings ratio (% of disposable
income)
18.9
Consumer lending by category
Consumer lending (total) (NT$
million)
Mortgages/housing share of total
consumer lending (NT$ million)
Consumer credit share of total
consumer lending (NT$ million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

545,005

-156,099

-164,558

-392,113

-526,180

-454,190

-540,681

-620,905

-696,849

-713,602

-229.95

11.7

-2.6

-2.7

-6.2

-8.2

-6.8

-7.9

-9.1

-10.3

-10.1

-153.68

4,376,901

4,886,198

5,735,992

6,374,441

6,498,296

6,626,687

6,635,230

6,798,682

7,224,151

2,756,204

3,045,605

3,502,446

3,975,276

4,372,804

4,635,172

4,709,335

4,907,127

5,235,904

1,620,697

1,840,593

2,233,546

2,399,165

2,125,492

1,991,515

1,925,895

1,891,555

1,988,247

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

7,613

10,089

13,475

15,083

13,672

20,781

34,288

48,004

60,005

31,396

37,684

44,037

45,357

38,202

35,913

35,201

30,545

29,936

Source: National statistical offices/Euromonitor International

610

Euromonitor International 2011

Section 3 Country snapshots Thailand

Thailand

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.1116

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,519
5,448
4,304
8,287
6,188
11,017
12,071
9,580
5,630

2,786
5,584
3,912
7,766
5,738
10,528
13,832
11,152
6,583

2,392
5,751
3,955
6,788
5,294
9,755
14,779
14,700
8,238

2,319
5,634
3,956
6,739
5,176
9,586
14,792
15,280
8,562

2,409
5,472
3,974
6,738
5,059
9,403
14,695
15,884
8,861

2,424
5,271
3,996
6,744
4,904
9,240
14,600
16,463
9,240

2,437
5,090
4,016
6,780
4,800
9,060
14,561
17,041
9,600

2,426
5,033
3,981
6,865
4,756
8,920
14,504
17,552
9,959

2,414
5,016
3,845
6,973
4,757
8,842
14,373
18,093
10,365

2,411
4,982
3,697
7,071
4,810
8,779
14,279
18,557
10,779

2,408
4,987
3,524
7,106
4,902
8,764
14,135
18,980
11,269

% change
1990-2010
-4.42
-8.46
-18.12
-14.25
-20.79
-20.46
17.10
98.12
100.17

Source: National statistical offices/Euromonitor International

Notes: (a) Population aged 60 years and over who are not economically active

People

Table: 3.1117

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
54,291
0-14 yrs (000)
14,571
15-64 yrs (000)
37,233
65+ yrs (000)
2,487

57,523
14,419
40,113
2,991

61,675
13,964
43,615
4,096

62,127
13,839
44,001
4,286

62,565
13,838
44,299
4,429

63,003
13,692
44,722
4,589

63,444
13,536
45,169
4,739

63,884
13,418
45,570
4,895

64,316
13,285
46,019
5,013

64,732
13,149
46,395
5,187

65,125
12,973
46,830
5,321

19.95
-10.96
25.78
113.94

Male population by age at January 1st

Male population by age at January
1st (000)
26,926
28,445
0-14 yrs (000)
7,392
7,333
15-64 yrs (000)
18,426
19,793
65+ yrs (000)
1,107
1,319

30,213
7,110
21,320
1,784

30,389
7,044
21,481
1,864

30,561
7,042
21,599
1,920

30,737
6,965
21,786
1,986

30,919
6,884
21,989
2,047

31,105
6,831
22,170
2,104

31,291
6,767
22,379
2,145

31,471
6,701
22,555
2,216

31,641
6,616
22,761
2,264

17.51
-10.50
23.52
104.51

Female population by age at January 1st

Female population by age at January
1st (000)
27,365
29,077
0-14 yrs (000)
7,179
7,086
15-64 yrs (000)
18,807
20,319
65+ yrs (000)
1,380
1,673

31,462
6,854
22,295
2,312

31,738
6,795
22,520
2,422

32,004
6,796
22,699
2,509

32,266
6,727
22,936
2,604

32,525
6,653
23,180
2,692

32,779
6,588
23,400
2,791

33,025
6,518
23,639
2,867

33,261
6,448
23,841
2,971

33,484
6,358
24,070
3,057

22.36
-11.44
27.98
121.51

Ethnic groups
Thai (000)
Chinese (000)
Indian (000)
British (000)
Japanese (000)
Vietnamese (000)
American (000)
Other (000)

53,994
254
6
5
3
4
2
22

57,244
232
6
5
3
3
2
26

61,409
212
7
6
3
3
3
32

61,862
210
7
6
3
3
3
33

62,302
208
7
6
3
3
3
34

62,741
206
7
6
3
3
3
35

63,183
204
7
6
3
3
3
36

63,624
201
7
6
3
3
3
37

64,058
199
7
6
3
3
3
39

64,475
197
7
6
3
3
3
40

64,868
195
7
6
3
3
3
41

20.14
-23.42
9.66
5.34
9.10
-22.61
6.59
83.04

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

24,470
843
2,433
25,889

27,046
907
2,664
26,197

30,471
986
2,965
26,484

30,863
995
3,000
26,494

31,275
1,003
3,035
26,469

31,669
1,012
3,070
26,464

32,038
1,021
3,104
26,486

32,417
1,029
3,136
26,501

32,801
1,037
3,166
26,504

33,157
1,045
3,199
26,517

33,494
1,053
3,232
26,526

36.88
24.94
32.82
2.46

5
1

5
1

5
1

5
1

4
1

4
1

4
1

4
1

4
1

-49.97
34.17

27

28

28

28

28

28

28

28

28

8.43

24

24

24

24

25

25

25

25

25

5.05

19,744
42,382

20,041
42,524

20,352
42,651

20,679
42,765

21,021
42,863

21,377
42,939

21,743
42,989

22,118
43,006

38.46
12.24

122

122

123

124

125

126

127

127

19.95

6,501,580
388,050
299,996
245,578
201,543
203,213
185,112
174,871
176,173
150,222

6,571,210
391,328
302,938
253,325
206,134
202,858
185,806
176,062
176,842
150,971

6,642,566
394,871
306,081
261,168
210,825
202,668
186,638
177,377
177,643
151,829

6,719,933
398,693
309,437
269,155
215,645
202,636
187,608
178,819
178,574
152,798

6,801,429
402,771
312,989
277,271
220,581
202,751
188,705
180,378
179,627
153,870

6,886,377
407,083
316,720
285,510
225,626
202,997
189,917
182,044
180,790
155,035

6,974,274
411,556
320,573
293,832
230,745
203,334
191,209
183,784
182,028
156,263

7,064,462
416,172
324,536
302,228
235,930
203,752
192,572
185,588
183,333
157,549

20.09
22.06
25.52
107.32
66.79
-0.18
11.07
18.08
11.18
13.83

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
8
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
26
26
First marriage: average age of women
(years)
24
24

Urban and rural population, and population density

Urban population (000)
15,975
17,416
19,458
Rural population (000)
38,317
40,107
42,217
Population density (persons per sq
km)
106
113
121
Population of major cities
Bangkok (Number)
5,882,411
Samut Prakan (Number)
340,970
Nonthaburi (Number)
258,554
Udon Thani (Number)
145,778
Hat Yai (Number)
141,450
Nakhon Ratchasima (Number)
204,121
Chon Buri (Number)
173,383
Phra Pradaeng (Number)
157,177
Chiang Mai (Number)
164,902
Lampang (Number)
138,409

6,131,090
360,572
275,514
183,244
164,390
205,235
178,893
164,750
170,185
143,702

6,435,380
384,936
297,175
237,874
197,007
203,675
184,505
173,755
175,586
149,541

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

611

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1118

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
10,231
12,890
Over US$5,000 (000)
3,269
6,694
Over US$15,000 (000)
389
1,297
Over US$35,000 (000)
108
251
Over US$55,000 (000)
62
145

14,539
5,836
809
201
116

15,049
6,729
1,031
232
134

15,545
7,760
1,352
274
158

15,946
8,460
1,616
340
196

16,438
9,670
2,132
397
220

16,931
11,076
2,954
535
272

17,325
11,995
3,603
680
332

17,539
11,741
3,264
603
308

17,939
12,821
4,127
797
377

75.33
292.24
961.42
639.33
504.13

Households by number of persons

1 person (000)
987
2 persons (000)
1,537
3 persons (000)
2,382
4 persons (000)
2,964
5 persons (000)
2,325
6+ persons (000)
2,122

1,172
2,209
3,250
3,386
2,224
1,816

1,575
3,034
3,684
3,940
2,076
1,939

1,686
3,108
3,767
4,028
2,063
1,887

1,774
3,183
3,844
4,108
2,059
1,854

1,868
3,255
3,922
4,191
2,053
1,820

1,956
3,328
4,000
4,273
2,051
1,791

2,043
3,400
4,078
4,355
2,049
1,763

2,127
3,472
4,156
4,436
2,050
1,738

2,209
3,543
4,232
4,516
2,052
1,713

2,289
3,612
4,307
4,595
2,055
1,689

131.90
134.95
80.80
55.05
-11.64
-20.40

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

987
1,238
7,721
884
1,489

1,172
1,831
8,079
1,044
1,931

1,575
2,755
8,331
932
2,656

1,686
2,848
8,253
907
2,844

1,774
2,945
8,170
880
3,052

1,868
3,067
8,136
861
3,178

1,956
3,223
8,127
844
3,248

2,043
3,341
8,114
831
3,360

2,127
3,493
8,066
808
3,485

2,209
3,611
8,044
791
3,610

2,289
3,724
8,033
773
3,728

131.90
200.87
4.05
-12.50
150.38

10,766
87
10,679
724
828

11,624
86
11,538
1,413
1,020

13,146
379
12,766
1,966
1,137

13,353
454
12,899
1,999
1,187

13,543
523
13,020
2,029
1,250

13,715
580
13,135
2,070
1,324

13,907
622
13,285
2,105
1,387

14,125
660
13,465
2,133
1,432

14,315
694
13,621
2,184
1,480

14,498
724
13,774
2,243
1,524

14,676
753
13,923
2,306
1,565

36.32
766.96
30.38
218.65
88.88

11,559

13,376

13,620

13,781

13,943

14,106

14,266

14,425

14,578

14,726

42.66

1,712
201
585

1,775
600
498

1,753
615
551

1,805
631
606

1,858
646
662

1,912
662
719

1,967
678
778

2,022
694
838

2,078
711
899

2,133
727
961

78.48
490.01
41.91

27,229
13,437
4,666
6,119
3,007

44,155
23,146
7,521
9,549
3,939

78,652
41,744
16,744
12,883
7,282

85,187
45,277
18,486
13,895
7,530

92,785
48,919
21,463
14,725
7,677

103,890
54,374
25,126
16,162
8,228

113,928
59,079
28,860
17,343
8,647

121,480
63,417
30,781
18,071
9,211

133,799
69,989
34,303
19,359
10,147

132,990
69,685
34,486
18,665
10,153

143,395
75,494
37,540
19,731
10,630

426.63
461.84
704.54
222.46
253.53

Household durable ownership

Colour TV Set (% of households)
35.8
Dishwasher (% of households)
0.1
Freezer (% of households)
1.1
Microwave Oven (% of households)
0.9
Personal Computer (% of households)
0.1
Refrigerator (% of households)
31.6
Telephone (% of households)
5.8
Tumble Drier (% of households)
1.5
Vacuum Cleaner (% of households)
4.2
Washing Machine (% of households)
4.3

65.5
0.3
3.8
2.2
0.8
52.7
11.8
2.0
4.7
12.3

90.6
0.9
11.3
34.5
6.7
76.4
24.2
2.3
7.1
29.5

91.9
1.0
12.8
41.5
9.6
78.3
24.7
2.3
7.8
32.9

93.0
1.1
14.2
47.3
11.8
79.7
25.8
2.3
8.5
36.3

94.0
1.2
15.5
51.8
15.5
82.1
26.8
2.4
9.2
40.0

94.8
1.3
16.6
55.2
16.2
83.6
27.5
2.4
9.9
43.1

95.5
1.5
17.7
57.8
17.0
85.0
28.1
2.4
10.6
46.2

96.1
1.6
18.6
59.6
19.6
86.2
28.5
2.4
11.3
48.4

96.6
1.7
19.4
61.0
22.5
87.3
28.8
2.5
12.0
50.8

96.9
1.9
19.9
62.1
25.1
88.3
29.0
2.5
12.7
52.7

170.67
3,164.34
1,664.60
7,018.30
17,878.79
179.50
400.68
71.14
202.95
1,125.58

8,556
3,224
2,340
1,122
1,235
435
200

9,101
3,504
2,500
1,207
1,275
425
190

9,728
3,809
2,700
1,297
1,300
430
192

10,315
4,140
2,850
1,395
1,300
435
195

10,944
4,500
3,004
1,500
1,294
445
201

11,607
4,905
3,170
1,620
1,250
455
207

11,977
5,119
3,233
1,730
1,225
467
203

12,498
5,370
3,394
1,834
1,230
480
190

12,865
5,499
3,529
1,926
1,234
492
185

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Households by type of dwelling

Detached house (000)
10,322
Semi-detached and terraced house
(000)
1,195
Apartment (000)
123
Other (000)
677
Household running costs
Household running costs (Bt million)
Electricity (Bt million)
Gas (Bt million)
Solid Fuels (Bt million)
Liquid Fuels (Bt million)

1995

Pet population
Pet population (000 animals)
Dog (000s of animals)
Fish (000s of animals)
Cat (000s of animals)
Bird (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)
Source: Euromonitor International from national statistics

612

Euromonitor International 2011

Section 3 Country snapshots Thailand

Income

Table: 3.1119

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (Bt
per capita)
26,141.57
44,353.15
Gross income (annual, constant) (Bt
per capita)
43,795.48
62,273.48
Disposable income (annual, current)
(Bt per capita)
23,042.00
40,039.12
Disposable income (annual, constant)
(Bt per capita)
38,602.71
56,216.43

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

61,959.38

66,697.85

73,642.60

80,134.71

86,765.89

94,047.44

101,269.69

98,545.93

105,727.27

304.44

74,122.91

78,951.71

85,430.57

89,546.69

93,308.30

99,607.13

102,383.58

101,129.41

105,727.27

141.41

56,943.10

61,689.12

68,063.06

73,654.07

80,339.45

87,150.09

93,924.05

91,397.86

98,058.30

325.56

68,121.85

73,022.78

78,957.92

82,304.89

86,397.28

92,302.04

94,957.15

93,793.95

98,058.30

154.02

Gross income (annual, current) by age

Aged 15-19 (Bt)
31,440
Aged 20-24 (Bt)
35,919
Aged 25-29 (Bt)
39,499
Aged 30-34 (Bt)
41,311
Aged 35-39 (Bt)
41,197
Aged 40-44 (Bt)
39,728
Aged 45-49 (Bt)
37,615
Aged 50-54 (Bt)
35,474
Aged 55-59 (Bt)
33,027
Aged 60-64 (Bt)
29,466
Aged 65+ (Bt)
23,219

53,515
60,502
65,199
67,092
66,568
64,428
61,483
58,037
53,849
48,199
38,589

75,571
84,285
89,137
90,605
89,908
87,583
83,686
78,132
70,982
62,871
50,401

81,059
90,504
95,700
97,263
96,510
93,996
89,793
83,809
76,147
67,428
54,140

84,818
95,632
102,214
104,719
104,473
102,740
100,256
97,049
92,096
83,790
69,579

88,006
100,264
108,576
112,438
112,838
111,486
109,748
107,924
104,325
96,065
80,965

95,850
109,069
117,617
121,473
121,873
120,434
118,369
115,818
111,167
102,074
85,528

99,721
114,480
124,958
130,542
131,980
131,030
129,319
127,230
122,938
113,613
95,627

110,273
125,460
135,523
140,372
141,410
140,265
138,118
135,049
129,391
119,147
99,775

106,723
121,564
132,033
137,461
139,092
138,426
136,697
134,021
128,818
119,157
100,193

116,731
131,934
141,975
146,669
147,961
147,175
145,041
141,313
134,686
123,945
103,608

271.28
267.30
259.44
255.04
259.15
270.46
285.60
298.35
307.80
320.64
346.21

Gross income (annual, constant) by age

Aged 15-19 (Bt)
63,182
Aged 20-24 (Bt)
72,184
Aged 25-29 (Bt)
79,377
Aged 30-34 (Bt)
83,018
Aged 35-39 (Bt)
82,790
Aged 40-44 (Bt)
79,837
Aged 45-49 (Bt)
75,591
Aged 50-54 (Bt)
71,290
Aged 55-59 (Bt)
66,372
Aged 60-64 (Bt)
59,215
Aged 65+ (Bt)
46,662

85,067
96,173
103,640
106,649
105,815
102,414
97,733
92,255
85,598
76,617
61,340

95,464
106,472
112,601
114,455
113,575
110,638
105,716
98,699
89,667
79,420
63,668

100,582
112,301
118,748
120,688
119,754
116,634
111,419
103,995
94,487
83,667
67,179

102,421
115,478
123,426
126,452
126,155
124,062
121,062
117,190
111,209
101,179
84,019

101,654
115,814
125,415
129,875
130,338
128,776
126,768
124,662
120,504
110,963
93,521

105,808
120,400
129,836
134,094
134,534
132,946
130,667
127,851
122,717
112,679
94,414

107,668
123,603
134,916
140,945
142,497
141,472
139,625
137,369
132,735
122,666
103,247

112,888
128,435
138,736
143,700
144,763
143,590
141,393
138,251
132,458
121,972
102,140

110,185
125,507
136,316
141,920
143,604
142,916
141,131
138,369
132,997
123,022
103,444

116,731
131,934
141,975
146,669
147,961
147,175
145,041
141,313
134,686
123,945
103,608

84.75
82.77
78.86
76.67
78.72
84.34
91.88
98.22
102.93
109.31
122.04

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1120

1990
Consumer expenditure by category
Consumer expenditure by category (Bt
million)
1,273,731
Food and non-alcoholic beverages (Bt
million)
281,189
Alcoholic beverages and tobacco (Bt
million)
69,334
Clothing and footwear (Bt million)
271,013
Housing (Bt million)
94,385
Household goods and services (Bt
million)
124,560
Health goods and medical services
(Bt million)
82,979
Transport (Bt million)
139,422
Communications (Bt million)
9,557
Leisure and recreation (Bt million)
37,815
Education (Bt million)
11,011
Hotels and catering (Bt million)
113,988
Miscellaneous goods and services (Bt
million)
38,479

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,276,955

3,253,716

3,511,946

3,747,645

4,101,886

4,440,378

4,620,761

5,060,586

5,030,273

5,388,025

323.01

513,488

778,569

865,559

923,206

1,017,161

1,106,405

1,152,292

1,258,862

1,249,269

1,344,332

378.09

121,916
319,804
174,539

191,679
323,931
271,796

202,519
327,151
281,961

211,850
329,766
297,208

228,032
338,925
320,137

241,260
348,624
339,178

249,041
342,767
349,345

266,861
354,601
372,999

259,095
330,952
360,351

273,913
334,818
378,540

295.07
23.54
301.06

239,550

212,530

221,626

229,702

244,129

255,936

254,397

265,826

253,951

266,909

114.28

152,034
302,443
30,277
95,887
21,911
214,918

210,814
463,642
54,441
215,451
34,136
296,182

224,828
544,477
59,878
226,855
35,215
294,803

236,606
615,811
64,224
239,616
36,354
303,675

254,939
705,318
70,131
259,304
38,626
316,637

274,189
789,105
76,052
280,489
40,535
328,832

283,599
834,230
79,257
303,524
41,842
338,121

308,356
933,510
88,135
347,229
45,318
364,289

305,055
944,285
89,283
358,277
44,412
356,187

324,264
1,023,976
98,756
387,914
47,159
376,198

290.78
634.44
933.35
925.83
328.28
230.03

90,186

200,546

227,073

259,628

308,548

359,774

392,347

454,600

479,157

531,246

1,280.62

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1121

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

32,520
17,147
15,374
682
908

31,933
17,506
14,427
1,040
1,144

34,389
18,492
15,897
1,531
1,394

34,879
18,712
16,167
1,493
1,347

35,390
19,035
16,355
1,466
1,321

35,942
19,171
16,770
1,444
1,300

36,114
19,377
16,737
1,418
1,277

36,843
19,659
17,184
1,395
1,261

37,097
19,778
17,320
1,374
1,242

37,244
19,879
17,365
1,360
1,226

37,741
20,120
17,621
1,351
1,217

16.05
17.34
14.62
97.98
33.97

746
368
378

561
267
294

848
474
374

773
426
347

758
403
355

680
381
299

561
315
246

518
306
212

522
298
224

567
310
257

420
229
191

-43.73
-37.72
-49.57

2.2

1.7

2.4

2.2

2.1

1.9

1.5

1.4

1.4

1.5

1.1

-50.94

2.1

1.5

2.5

2.2

2.1

2.0

1.6

1.5

1.5

1.5

1.1

-46.39

2.4

2.0

2.3

2.1

2.1

1.7

1.4

1.2

1.3

1.5

1.1

-55.40

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

613

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1122

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,341
6,998
2,011

2,121
6,292
3,383

2,706
6,228
4,150

2,743
6,167
4,128

2,775
6,113
4,253

2,712
5,975
4,533

2,462
5,844
4,530

2,472
5,800
4,789

2,487
5,720
4,729

2,501
5,606
4,684

2,509
5,589
4,626

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
87.14
-20.12
130.05

1,679
794
885

1,660
780
880

2,155
1,033
1,122

2,206
1,039
1,167

2,251
1,043
1,208

2,359
1,123
1,236

2,339
1,145
1,194

2,504
1,140
1,364

2,430
1,119
1,311

2,417
1,105
1,312

2,446
1,111
1,335

45.69
39.97
50.83

0.1

0.1

0.2

0.3

0.4

0.4

0.4

0.4

0.5

0.7

0.7

1,320.00

389,982

507,092

481,895

476,134

483,924

506,266

541,886

563,847

580,591

Graduates by discipline
Graduates by discipline (number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1123

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (Bt
million)
239,653
438,441
Bread and cereals (Bt million)
59,617
98,221
Meat (Bt million)
49,962
83,875
Fish and seafood (Bt million)
13,580
32,074
Milk, cheese and eggs (Bt million)
18,375
38,875
Oils and fats (Bt million)
10,099
17,309
Fruit (Bt million)
19,390
40,780
Vegetables (Bt million)
34,470
72,497
Sugar and confectionery (Bt million)
10,383
17,082
Other foods (Bt million)
23,777
37,727

665,507
154,807
103,387
72,031
71,333
25,417
60,781
107,982
24,369
45,401

743,541
172,535
102,409
77,591
75,811
31,457
74,340
136,807
25,249
47,342

790,233
181,621
103,978
86,615
80,625
33,728
79,821
147,763
26,169
49,912

868,687
202,625
107,367
97,804
88,251
36,669
88,759
165,411
27,920
53,882

942,293
220,050
110,159
110,032
95,408
39,672
97,277
182,679
29,418
57,598

982,309
227,405
108,843
120,563
98,800
41,677
102,848
194,424
29,971
57,778

1,069,716
241,531
112,764
139,412
107,349
45,511
113,968
217,053
31,881
60,246

1,058,613
233,991
105,897
144,247
105,356
45,331
114,893
220,758
30,682
57,457

1,137,279
247,081
107,657
159,849
111,521
49,197
125,835
244,285
31,898
59,955

374.55
314.45
115.48
1,077.06
506.91
387.16
548.98
608.68
207.22
152.16

11,968.17
2,777.16
1,648.39
1,248.91
1,220.27
506.34
1,196.58
2,202.08

12,630.57
2,902.92
1,661.92
1,384.40
1,288.66
539.09
1,275.81
2,361.75

13,788.04
3,216.12
1,704.16
1,552.37
1,400.74
582.03
1,408.80
2,625.45

14,852.37
3,468.42
1,736.32
1,734.32
1,503.81
625.30
1,533.28
2,879.37

15,376.53
3,559.68
1,703.76
1,887.23
1,546.56
652.39
1,609.93
3,043.40

16,632.15
3,755.37
1,753.28
2,167.60
1,669.08
707.62
1,772.00
3,374.79

16,353.77
3,614.76
1,635.93
2,228.37
1,627.57
700.29
1,774.90
3,410.34

17,463.11
3,793.98
1,653.10
2,454.51
1,712.42
755.43
1,932.22
3,751.03

295.61
245.51
79.63
881.26
405.95
306.12
441.03
490.79

406.41
762.03

418.26
797.76

443.15
855.22

463.69
907.86

469.15
904.43

495.69
936.72

473.99
887.62

489.80
920.62

156.12
110.21

Food per capita consumer expenditure by category

Food consumer expenditure (Bt per
capita)
4,414.20
7,622.04
10,790.62
Bread and cereals (Bt per capita)
1,098.09
1,707.51
2,510.06
Meat (Bt per capita)
920.26
1,458.13
1,676.32
Fish and seafood (Bt per capita)
250.14
557.59
1,167.92
Milk, cheese and eggs (Bt per capita)
338.46
675.83
1,156.60
Oils and fats (Bt per capita)
186.01
300.91
412.11
Fruit (Bt per capita)
357.14
708.93
985.51
Vegetables (Bt per capita)
634.92
1,260.33
1,750.83
Sugar and confectionery (Bt per
capita)
191.24
296.96
395.12
Other foods (Bt per capita)
437.95
655.86
736.14
Catering consumer expenditure
Catering consumer expenditure (Bt
million)
98,543
Catering consumer expenditure (Bt
per capita)
1,815.09

186,134

251,533

250,094

257,155

267,739

277,591

284,253

304,672

296,185

311,789

216.40

3,235.84

4,078.40

4,025.56

4,110.21

4,249.64

4,375.37

4,449.55

4,737.09

4,575.56

4,787.57

163.77

Source: National statistical offices/OECD/Eurostat/Euromonitor International

614

Euromonitor International 2011

Section 3 Country snapshots Thailand

Drinking

Table: 3.1124

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (Bt million)
46,263
81,148
136,798
Beer (Bt million)
8,618
11,299
15,048
Spirits (Bt million)
33,297
62,455
110,806
Wine (Bt million)
4,347
7,394
10,944

145,664
16,023
117,988
11,653

153,117
16,843
124,025
12,249

166,290
18,292
134,695
13,303

176,799
19,448
143,207
14,144

184,336
20,148
149,322
14,866

198,927
21,770
161,047
16,110

194,455
21,268
157,418
15,769

206,926
22,617
167,502
16,806

347.28
162.43
403.05
286.59

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (Bt per capita)
852.13
1,410.71
2,218.06
2,344.64
Beer (Bt per capita)
158.74
196.43
243.99
257.91
Spirits (Bt per capita)
613.31
1,085.74
1,796.62
1,899.16
Wine (Bt per capita)
80.07
128.54
177.44
187.57

2,447.33
269.21
1,982.34
195.79

2,639.41
290.33
2,137.92
211.15

2,786.69
306.54
2,257.22
222.94

2,885.50
315.38
2,337.41
232.70

3,092.96
338.48
2,504.00
250.48

3,004.01
328.55
2,431.84
243.61

3,177.38
347.29
2,572.02
258.06

272.88
118.77
319.37
222.28

122,018
9,761

132,973
10,638

148,474
11,878

164,112
13,129

169,983
13,928

189,146
15,489

190,656
15,588

207,053
16,932

398.48
422.42

112,257

122,335

136,597

150,983

156,055

173,657

175,067

190,122

396.46

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Bt per capita)
765.07
1,304.67
1,833.20
1,964.02
2,125.36
Coffee, tea and cocoa (Bt per capita)
59.70
106.54
146.66
157.12
170.03
Mineral waters, soft drinks, fruit
and vegetable juices (Bt per capita)
705.37
1,198.13
1,686.54
1,806.90
1,955.33

2,356.63
188.53

2,586.72
206.94

2,660.82
218.02

2,940.88
240.82

2,945.31
240.82

3,179.34
259.99

315.56
335.51

2,168.10

2,379.79

2,442.80

2,700.06

2,704.49

2,919.35

313.87

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (Bt million)
41,537
75,048
113,062
Coffee, tea and cocoa (Bt million)
3,241
6,128
9,045
Mineral waters, soft drinks, fruit
and vegetable juices (Bt million)
38,296
68,919
104,017

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1125

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (Bt
million)
23,071
Tobacco consumer expenditure (Bt per
capita)
424.94

40,768

54,881

56,855

58,732

61,742

64,462

64,705

67,934

64,640

66,988

190.36

708.73

889.85

915.15

938.74

979.98

1,016.04

1,012.86

1,056.25

998.57

1,028.61

142.06

23.9
46.8
2.5

23.9
46.5
2.8

23.7
46.0
2.9

23.8
46.0
3.2

23.8
45.6
3.5

23.7
45.3
3.6

23.5
44.9
3.7

23.4
44.5
3.8

23.3
44.2
3.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1126

1990
Personal care consumer expenditure
Personal care consumer expenditure
(Bt million)
15,164
Personal care consumer expenditure
(Bt per capita)
279.31

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

34,451

61,218

66,762

71,924

79,785

87,329

91,155

98,285

96,233

101,535

569.58

598.91

992.60

1,074.62

1,149.58

1,266.37

1,376.48

1,426.89

1,528.16

1,486.64

1,559.09

458.20

68,878
6,988
1,885
14,051
2,633
21,483

74,711
7,468
2,197
14,868
2,940
24,735

80,547
8,038
2,541
15,416
3,302
27,887

87,244
8,798
2,910
16,034
3,768
31,120

94,011
9,601
3,302
16,911
4,317
33,902

101,489
10,404
3,712
17,896
4,937
36,840

109,761
11,411
4,132
19,014
5,502
39,970

1,194.14
119.37
35.11
237.64
46.99
395.34

1,278.46
127.58
40.33
244.68
52.41
442.63

1,375.13
138.68
45.87
252.72
59.40
490.51

1,471.59
150.29
51.69
264.72
67.57
530.69

1,577.97
161.77
57.72
278.26
76.76
572.80

1,695.62
176.28
63.83
293.73
85.00
617.47

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (Bt million)
62,904
Colour cosmetics (Bt million)
6,661
Fragrances (Bt million)
1,647
Hair care (Bt million)
12,958
Mens grooming (Bt million)
2,363
Skin care (Bt million)
18,574

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (Bt per capita)
1,019.93
1,108.68
Colour cosmetics (Bt per capita)
108.00
112.47
Fragrances (Bt per capita)
26.70
30.34
Hair care (Bt per capita)
210.11
226.16
Mens grooming (Bt per capita)
38.31
42.38
Skin care (Bt per capita)
301.15
345.80
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

615

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1127

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (Bt million)
251,674
297,575
299,823
Clothing materials (Bt million)
13,542
14,071
13,278
Garments (Bt million)
188,712
229,865
236,569
Other clothing (Bt million)
22,845
22,171
16,605
Clothing, cleaning, repair and hire
(Bt million)
26,576
31,469
33,372
Footwear (Bt million)
19,339
22,230
24,108

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

302,483
13,202
239,935
17,017

304,596
13,176
242,532
16,532

312,802
13,423
249,878
16,427

321,654
13,621
257,683
16,323

315,990
13,270
253,931
15,511

326,774
13,549
263,316
15,498

304,800
12,467
246,256
13,979

308,109
12,421
249,560
13,677

22.42
-8.28
32.24
-40.13

32,330
24,668

32,356
25,170

33,073
26,123

34,028
26,970

33,278
26,776

34,411
27,827

32,098
26,152

32,451
26,709

22.11
38.11

4,868.47
210.60
3,876.47
264.24

4,964.88
213.05
3,966.14
260.74

5,069.89
214.70
4,061.58
257.28

4,946.34
207.73
3,974.90
242.80

5,080.75
210.66
4,094.10
240.96

4,708.64
192.59
3,804.24
215.95

4,731.06
190.72
3,832.04
210.01

2.06
-23.53
10.25
-50.09

517.16
402.30

524.95
414.63

536.34
425.11

520.91
419.14

535.03
432.65

495.86
404.01

498.29
410.12

1.80
15.14

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (Bt per capita)
4,635.62
5,173.17
4,861.37
4,868.83
Clothing materials (Bt per capita)
249.42
244.61
215.29
212.50
Garments (Bt per capita)
3,475.92
3,996.07
3,835.76
3,862.04
Other clothing (Bt per capita)
420.78
385.43
269.23
273.90
Clothing, cleaning, repair and hire
(Bt per capita)
489.50
547.06
541.09
520.39
Footwear (Bt per capita)
356.21
386.45
390.88
397.06
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1128

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

84.01

99.00

74.00

79.19

86.86

94.90

115.63

136.47

162.00

185.97

211.09

151.25

46.2

47.0

63.5

63.8

64.9

64.4

68.0

73.2

75.1

77.9

81.7

77.13

53.8

53.0

36.5

36.2

35.1

35.6

32.0

26.8

24.9

22.1

18.3

-66.10

Healthy life expectancy at birth

Total population (years)
69
Males (years)
66
Females (years)
73

68
64
73

68
64
73

68
64
73

68
64
72

68
65
72

69
65
72

69
65
72

69
66
72

69
66
72

69
66
72

0.13
1.17
-0.89

3.1

4.7

5.0

5.2

5.5

5.8

6.0

6.3

6.5

6.8

186.91

23.9

25.4

25.6

25.9

26.1

26.3

26.6

26.8

27.0

27.2

19.04

9,164
2,446

9,722
2,605

10,349
2,765

11,049
2,954

11,837
3,147

12,662
3,391

13,549
3,663

14,550
3,972

4,069
885
1,341

4,309
940
1,409

4,583
1,000
1,483

4,897
1,069
1,566

5,287
1,141
1,654

5,660
1,210
1,749

6,088
1,282
1,820

6,565
1,358
1,913

11,905

13,500

14,857

16,991

19,003

21,235

23,762

26,633

155.40
41.64

164.26
43.88

174.15
46.57

185.29
49.27

196.87
52.73

209.31
56.58

223.42
60.99

68.88
15.02
22.52

72.74
15.88
23.54

77.18
16.85
24.68

82.76
17.86
25.89

88.00
18.81
27.20

94.04
19.81
28.11

100.80
20.86
29.37

215.78

235.81

267.81

297.46

330.17

367.08

408.96

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
2.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
22.8

Consumer health (selected) retail sales by category

Consumer health retail sales (Bt
million)
8,664
Analgesics (Bt million)
2,298
Cough, Cold and Allergy (Hay Fever)
Remedies (Bt million)
3,863
Digestive Remedies (Bt million)
835
Medicated Skin Care (Bt million)
1,280
Vitamins and Dietary Supplements (Bt
million)
10,752

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (Bt per
capita)
140.47
147.51
Analgesics (Bt per capita)
37.26
39.37
Cough, Cold and Allergy (Hay Fever)
Remedies (Bt per capita)
62.63
65.49
Digestive Remedies (Bt per capita)
13.54
14.24
Medicated Skin Care (Bt per capita)
20.76
21.58
Vitamins and Dietary Supplements (Bt
per capita)
174.34
191.63
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1129

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

209
29

818
338

901
402

1,005
464

1,109
525

1,210
581

1,310
638

1,406
694

1,499
743

1,587
794

4,856.52
71,754.05

454

11,977

13,195

14,437

16,218

17,994

19,942

23,298

24,575

27,123

9,395.56

7.89

194.19

212.38

230.75

257.41

283.62

312.16

362.24

379.64

416.47

7,815.99

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (Bt million)
15,444
28,783
44,649
Hotels and other accommodation
consumer expenditure (Bt per capita) 284.47
500.38
723.94

44,710

46,520

48,897

51,241

53,867

59,618

60,002

64,409

317.05

719.65

743.54

776.11

807.66

843.21

926.95

926.92

989.01

247.67

1990
Satellite TV and Cable TV households
Cable TV households (000)
32
Satellite TV households (000)
1
Package holidays consumer expenditure
Package holidays consumer
expenditure (Bt million)
286
Package holidays consumer
expenditure (Bt per capita)
5.26

Source: Euromonitor International from Council of Europe

616

Euromonitor International 2011

Section 3 Country snapshots Thailand

Consumer Technology

Table: 3.1130

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.4

0.7

1.2

1.7

3.0

6.0

7.0

8.6

10.3

CD player and DVD player/recorder households

CD player households (% of
households)
3.2
4.0
DVD player/recorder households (% of
households)
0.0

5.1

5.3

5.4

5.5

5.7

5.6

5.5

5.6

5.5

1.4

2.9

6.1

11.8

19.3

25.5

30.2

33.0

35.0

Video game console households

Video game console households (% of
households)
7.0

8.5

8.8

8.9

9.0

9.1

9.2

9.3

9.4

9.5

9.5

Mobile telephone households

Mobile telephone households (% of
households)

2.9

30.0

46.0

58.6

66.0

70.7

74.2

77.2

80.0

82.0

45

4,800

6,000

6,970

9,909

11,413

13,416

16,099

17,483

19,824

0.0

Internet users
Internet users (000)

% change
1990-2010

73.68

36.20

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1131

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3.6

6.0

8.8

9.5

9.9

10.9

11.5

12.1

12.7

13.3

13.8

283.83

170,446

177,550

191,428

213,281

232,651

235,618

243,903

227,012

229,020

366.76

14,373

15,283

15,440

16,176

16,859

16,038

15,815

14,011

13,447

159.00

125,600

129,694

142,508

161,610

178,464

183,646

192,320

181,004

184,472

438.61

23,840

25,650

26,521

28,187

29,823

28,782

28,810

25,885

25,253

284.16

6,633

6,922

6,959

7,309

7,505

7,151

6,959

6,112

5,847

91.66

2,857.87

3,059.67

3,385.26

3,667.04

3,688.24

3,792.26

3,506.95

3,516.64

289.12

246.00

246.78

256.75

265.73

251.06

245.89

216.45

206.47

115.92

2,087.58

2,277.76

2,565.12

2,812.95

2,874.70

2,990.23

2,796.20

2,832.61

349.02

412.87

423.90

447.39

470.07

450.54

447.94

399.89

387.77

220.26

111.42

111.23

116.01

118.29

111.95

108.20

94.42

89.79

59.78

Transport services consumer expenditure

Transport services consumer
expenditure (Bt million)
49,066
106,014
Rail travel consumer expenditure (Bt
million)
5,192
13,305
Buses, coaches and taxis consumer
expenditure (Bt million)
34,249
65,955
Air travel consumer expenditure (Bt
million)
6,574
18,318
Other travel consumer expenditure
(Bt million)
3,051
8,436

Transport services per capita consumer expenditure

Transport services consumer
expenditure (Bt per capita)
903.75
1,842.99
2,763.63
Rail travel consumer expenditure (Bt
per capita)
95.63
231.30
233.05
Buses, coaches and taxis consumer
expenditure (Bt per capita)
630.85
1,146.60
2,036.49
Air travel consumer expenditure (Bt
per capita)
121.08
318.45
386.54
Other travel consumer expenditure
(Bt per capita)
56.20
146.65
107.55
Source: Euromonitor International from national statistics

Money

Table: 3.1132

1990
Annual savings and savings ratio
Annual savings (Bt million)
36,106
Savings ratio (% of disposable
income)
2.9
Consumer lending by category
Consumer lending (total) (Bt million)
Mortgages/housing share of total
consumer lending (Bt million)
Consumer credit share of total
consumer lending (Bt million)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

121,497

454,892

515,670

650,822

685,554

815,387

1,112,984

1,155,689

1,054,231

1,172,967

3,148.64

5.3

13.0

13.5

15.3

14.8

16.0

20.0

19.1

17.8

18.4

536.39

1,293,429

1,537,852

1,797,733

2,071,968

2,241,361

2,430,429

2,617,384

2,798,367

2,999,183

857,270

996,194

1,169,751

1,313,875

1,439,980

1,545,504

1,638,234

1,769,293

1,901,990

436,159

541,658

627,982

758,093

801,381

884,925

979,150

1,029,074

1,097,193

4,774

8,141

8,425

11,044

13,953

23,294

26,266

30,703

34,173

5,633

6,735

8,648

10,410

12,312

12,640

14,260

14,443

14,972

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

617

World Consumer Lifestyles Databook 2011

Tunisia

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1133

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

666
1,291
798
1,235
813
1,403
1,435
1,178
588

560
1,258
841
1,350
873
1,492
1,659
1,426
767

461
1,029
802
1,469
1,005
1,733
1,888
1,829
876

461
994
780
1,470
1,018
1,762
1,929
1,893
886

463
964
755
1,464
1,029
1,788
1,973
1,960
896

466
941
729
1,450
1,038
1,811
2,020
2,029
908

470
925
704
1,430
1,044
1,831
2,069
2,099
921

475
916
680
1,403
1,047
1,847
2,120
2,169
937

479
913
658
1,369
1,045
1,857
2,173
2,240
957

483
915
640
1,332
1,037
1,860
2,226
2,309
980

488
921
626
1,292
1,024
1,854
2,280
2,377
1,008

% change
1990-2010
-26.75
-28.68
-21.56
4.64
25.93
32.08
58.87
101.68
71.54

Source: National statistical offices/Euromonitor International

People

Table: 3.1134

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
8,215
0-14 yrs (000)
3,129
15-64 yrs (000)
4,708
65+ yrs (000)
378

8,935
3,064
5,357
514

9,623
2,715
6,286
622

9,706
2,652
6,419
635

9,790
2,592
6,552
647

9,878
2,537
6,684
657

9,971
2,488
6,817
666

10,069
2,447
6,947
674

10,169
2,414
7,073
682

10,272
2,389
7,193
690

10,374
2,373
7,303
699

26.28
-24.17
55.10
84.92

Male population by age at January 1st

Male population by age at January
1st (000)
4,152
0-14 yrs (000)
1,609
15-64 yrs (000)
2,342
65+ yrs (000)
200

4,512
1,571
2,681
260

4,852
1,398
3,150
305

4,891
1,366
3,216
309

4,931
1,335
3,283
313

4,973
1,307
3,351
315

5,018
1,283
3,418
317

5,066
1,262
3,485
319

5,115
1,245
3,549
320

5,165
1,233
3,611
322

5,216
1,224
3,667
325

25.63
-23.89
56.53
61.96

Female population by age at January 1st

Female population by age at January
1st (000)
4,063
0-14 yrs (000)
1,520
15-64 yrs (000)
2,366
65+ yrs (000)
177

4,423
1,493
2,676
254

4,771
1,317
3,137
317

4,815
1,286
3,203
326

4,859
1,256
3,268
334

4,905
1,229
3,334
342

4,953
1,205
3,399
349

5,003
1,185
3,462
355

5,054
1,169
3,524
362

5,106
1,156
3,582
368

5,158
1,148
3,636
374

26.95
-24.46
53.68
110.85

Ethnic groups
Arab-Berber (000)
European (000)
Other (000)

8,103
59
53

8,793
73
68

9,441
92
90

9,518
95
93

9,596
98
96

9,679
101
99

9,766
104
102

9,857
106
105

9,952
109
108

10,049
112
111

10,145
115
114

25.21
94.33
114.91

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

2,851
41
260
5,063

3,199
54
288
5,394

3,564
69
316
5,675

3,608
71
319
5,708

3,654
73
323
5,741

3,698
75
327
5,779

3,747
77
330
5,817

3,794
79
334
5,862

3,846
80
338
5,905

3,894
82
342
5,954

3,945
84
346
5,999

38.39
103.03
33.04
18.49

6
1

6
1

6
1

6
1

6
1

6
1

6
1

6
1

6
1

-16.40
-22.67

32

32

32

32

32

32

32

33

33

8.01

26

26

26

26

26

26

26

26

26

7.89

6,184
3,522

6,266
3,524

6,363
3,516

6,448
3,523

6,542
3,527

6,642
3,527

6,743
3,529

6,841
3,533

39.69
6.49

62

63

64

64

65

65

66

67

26.28

731,373
267,413
168,927
116,365
118,455
116,540
114,898
99,620
89,127
84,322

728,453
265,131
173,047
117,903
118,487
116,323
114,371
97,687
89,151
84,676

728,274
264,061
176,971
119,530
118,875
116,500
114,286
96,393
89,443
85,226

728,952
263,340
180,951
121,235
119,388
116,806
114,338
95,261
89,829
85,855

730,699
263,066
184,960
123,019
120,051
117,272
114,561
94,345
90,327
86,576

733,723
263,340
188,943
124,871
120,886
117,924
114,989
93,705
90,956
87,397

737,508
263,938
192,917
126,768
121,826
118,687
115,540
93,228
91,663
88,280

741,971
264,836
196,847
128,689
122,854
119,549
116,200
92,908
92,437
89,212

7.85
0.56
75.36
43.02
15.34
11.51
6.85
-14.49
15.34
22.88

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
30
32
First marriage: average age of women
(years)
24
26

Urban and rural population, and population density

Urban population (000)
4,898
5,478
6,102
Rural population (000)
3,317
3,457
3,522
Population density (persons per sq
km)
53
58
62
Population of major cities
Tunis (Number)
Safaqis (Number)
Susah (Number)
al-Qayrawan (Number)
at-Tadaman Dawwar Hishar (Number)
Qabis (Number)
Binzart (Number)
Aryanah (Number)
Sukrah (Number)
Qafsah (Number)

687,993
263,370
112,255
89,981
106,517
107,209
108,749
108,647
80,144
72,602

735,006
277,133
136,639
103,109
115,555
115,401
115,942
110,721
86,945
79,970

734,081
269,583
164,894
114,851
118,403
116,730
115,390
101,480
89,088
83,964

Source: Euromonitor International from national statistics/UN

618

Euromonitor International 2011

Section 3 Country snapshots Tunisia

House and Home

Table: 3.1135

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2,086
1,085
157
47
27

2,135
1,374
209
52
30

2,192
1,566
258
60
34

2,238
1,606
269
66
37

2,289
1,718
298
68
37

2,343
1,893
369
82
44

2,395
2,060
463
98
50

2,447
2,062
441
97
52

2,501
2,060
418
92
49

63.70
280.42
478.49
337.77
309.64

54
136
201
288
332
748

82
219
263
351
341
835

86
232
273
360
342
844

91
247
284
372
346
855

95
261
295
383
347
859

100
276
307
395
351
863

106
292
319
407
354
866

111
309
332
421
358
863

117
327
347
437
363
858

124
346
362
453
369
848

212.25
273.55
122.58
84.22
19.24
23.74

1,232

1,374

1,715

1,768

1,829

231
153

233
143

234
135

235
131

1,932
34
1,897
231
128

1,988
39
1,949
229
127

2,043
44
1,999
227
125

2,100
49
2,051
224
124

2,158
55
2,103
222
122

75.16

276
27

1,878
31
1,847
233
129

-19.81
348.15

Households by type of dwelling

Apartment (000)
114
Other (000)
55

97
46

86
35

88
34

90
33

92
31

94
30

96
28

98
27

100
26

102
26

-10.71
-52.66

81
37
17
9
18

104
51
27
6
20

158
80
51
4
23

170
85
53
4
27

184
91
59
5
30

195
97
62
4
31

213
107
69
5
33

230
115
75
5
36

251
125
83
5
39

267
131
90
5
41

287
140
99
5
44

253.53
280.64
472.48
-48.97
143.86

Household durable ownership

Colour TV Set (% of households)
5.7
Dishwasher (% of households)
0.0
Freezer (% of households)
1.1
Microwave Oven (% of households)
0.2
Personal Computer (% of households)
0.0
Refrigerator (% of households)
45.0
Telephone (% of households)
10.1
Tumble Drier (% of households)
0.6
Vacuum Cleaner (% of households)
0.7
Washing Machine (% of households)
11.2

22.5
0.0
3.4
0.8
0.7
58.9
17.0
1.1
1.7
17.3

62.9
0.9
9.6
7.4
4.5
77.7
34.1
2.0
7.7
28.6

67.6
1.3
10.5
8.8
5.7
79.5
37.2
2.1
9.1
31.4

71.7
1.8
11.5
10.3
6.9
81.7
35.6
2.2
10.7
34.5

75.0
2.5
12.6
12.0
7.2
84.5
34.4
2.4
12.4
37.9

78.1
3.3
13.7
14.2
7.9
85.9
32.1
2.7
14.6
41.9

80.5
4.1
14.7
16.1
9.6
88.4
30.6
2.8
16.7
45.4

82.9
4.9
15.6
17.8
13.1
90.3
27.4
3.1
19.0
47.5

84.7
5.7
16.4
19.5
16.0
91.6
26.1
3.3
21.2
49.0

86.1
6.4
17.1
21.0
18.3
92.8
25.3
3.6
23.4
50.0

1,423.64

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
1,528
1,753
Over US$5,000 (000)
542
856
Over US$15,000 (000)
72
126
Over US$35,000 (000)
21
33
Over US$55,000 (000)
12
19
Households by number of persons
1 person (000)
40
2 persons (000)
93
3 persons (000)
163
4 persons (000)
246
5 persons (000)
309
6+ persons (000)
685
Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (TND million)
Electricity (TND million)
Gas (TND million)
Solid Fuels (TND million)
Liquid Fuels (TND million)

1,395.61
12,602.10
61,044.51
106.21
151.67
515.24
3,435.88
344.87

Source: Euromonitor International from national statistics

Income

Table: 3.1136

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (TND
per capita)
1,056.06
1,544.15
Gross income (annual, constant) (TND
per capita)
1,810.98
2,174.21
Disposable income (annual, current)
(TND per capita)
929.41
1,318.52
Disposable income (annual, constant)
(TND per capita)
1,593.80
1,856.51

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,602.69

2,786.79

3,043.97

3,256.59

3,572.45

3,803.06

4,121.87

4,363.02

4,672.39

342.44

3,213.95

3,379.19

3,592.63

3,801.45

4,028.46

4,198.20

4,379.53

4,509.45

4,672.39

158.00

2,181.90

2,366.82

2,572.25

2,723.48

2,971.28

3,203.95

3,474.13

3,699.48

3,961.80

326.27

2,694.33

2,869.95

3,035.89

3,179.15

3,350.54

3,536.84

3,691.30

3,823.64

3,961.80

148.58

Gross income (annual, current) by age

Aged 15-19 (TND)
1,434
Aged 20-24 (TND)
1,666
Aged 25-29 (TND)
1,879
Aged 30-34 (TND)
2,033
Aged 35-39 (TND)
2,100
Aged 40-44 (TND)
2,075
Aged 45-49 (TND)
1,971
Aged 50-54 (TND)
1,813
Aged 55-59 (TND)
1,624
Aged 60-64 (TND)
1,419
Aged 65+ (TND)
1,113

2,047
2,346
2,591
2,746
2,799
2,758
2,637
2,448
2,203
1,915
1,476

3,241
3,664
3,956
4,109
4,150
4,099
3,962
3,731
3,368
2,880
2,153

3,478
3,933
4,246
4,411
4,455
4,400
4,253
4,003
3,610
3,073
2,274

3,570
4,075
4,459
4,683
4,762
4,731
4,622
4,432
4,093
3,536
2,660

3,549
4,095
4,556
4,856
4,983
4,978
4,892
4,733
4,422
3,847
2,908

3,898
4,484
4,960
5,262
5,388
5,383
5,291
5,114
4,763
4,122
3,076

3,985
4,639
5,222
5,628
5,824
5,858
5,793
5,639
5,293
4,602
3,434

4,476
5,153
5,709
6,070
6,235
6,255
6,179
5,999
5,601
4,846
3,568

4,588
5,306
5,926
6,351
6,560
6,609
6,555
6,396
6,004
5,216
3,845

5,057
5,791
6,370
6,736
6,909
6,944
6,884
6,702
6,257
5,404
3,929

252.74
247.68
239.06
231.26
229.00
234.62
249.35
269.58
285.18
280.80
253.14

Gross income (annual, constant) by age

Aged 15-19 (TND)
3,105
Aged 20-24 (TND)
3,607
Aged 25-29 (TND)
4,068
Aged 30-34 (TND)
4,403
Aged 35-39 (TND)
4,547
Aged 40-44 (TND)
4,494
Aged 45-49 (TND)
4,267
Aged 50-54 (TND)
3,927
Aged 55-59 (TND)
3,518
Aged 60-64 (TND)
3,073
Aged 65+ (TND)
2,410

3,347
3,835
4,235
4,489
4,576
4,509
4,311
4,002
3,602
3,131
2,413

4,315
4,878
5,266
5,470
5,525
5,456
5,274
4,967
4,483
3,834
2,866

4,507
5,098
5,504
5,717
5,774
5,703
5,512
5,188
4,678
3,982
2,948

4,465
5,096
5,577
5,857
5,955
5,917
5,780
5,543
5,119
4,422
3,327

4,351
5,020
5,585
5,953
6,109
6,103
5,997
5,803
5,421
4,715
3,565

4,573
5,260
5,819
6,173
6,321
6,315
6,207
6,000
5,588
4,836
3,608

4,532
5,276
5,940
6,401
6,624
6,663
6,589
6,414
6,020
5,234
3,906

4,852
5,585
6,188
6,579
6,758
6,780
6,698
6,503
6,071
5,253
3,868

4,789
5,539
6,186
6,629
6,848
6,899
6,843
6,677
6,267
5,445
4,013

5,057
5,791
6,370
6,736
6,909
6,944
6,884
6,702
6,257
5,404
3,929

62.89
60.55
56.57
52.97
51.93
54.52
61.32
70.67
77.87
75.84
63.07

Source: Euromonitor International from national statistics

www.euromonitor.com

619

World Consumer Lifestyles Databook 2011

Consumer expenditure

Table: 3.1137

1990
Consumer expenditure by category
Consumer expenditure by category
(TND million)
6,836
Food and non-alcoholic beverages
(TND million)
2,644
Alcoholic beverages and tobacco (TND
million)
69
Clothing and footwear (TND million)
691
Housing (TND million)
1,169
Household goods and services (TND
million)
322
Health goods and medical services
(TND million)
287
Transport (TND million)
396
Communications (TND million)
160
Leisure and recreation (TND million)
337
Education (TND million)
219
Hotels and catering (TND million)
56
Miscellaneous goods and services
(TND million)
486

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

10,746

18,729

20,198

22,100

23,590

25,852

28,150

31,034

33,141

35,814

423.92

3,907

6,745

7,272

7,953

8,456

9,283

10,089

11,098

11,828

12,753

382.29

104
1,254
1,861

177
1,972
3,372

196
2,122
3,653

214
2,318
4,010

228
2,461
4,282

255
2,699
4,717

277
2,915
5,159

306
3,189
5,710

329
3,383
6,123

357
3,634
6,638

414.52
425.79
468.05

477

766

824

907

973

1,072

1,163

1,278

1,362

1,469

355.79

480
670
254
493
410
137

919
1,298
499
656
837
323

995
1,401
547
710
932
295

1,088
1,463
599
780
1,089
318

1,162
1,626
633
832
1,162
335

1,291
1,742
697
898
1,271
367

1,414
1,911
763
949
1,410
401

1,566
2,123
845
1,013
1,578
448

1,681
2,280
906
1,054
1,703
483

1,823
2,467
982
1,119
1,871
527

536.02
523.33
514.29
232.00
755.45
838.63

699

1,167

1,251

1,362

1,439

1,561

1,699

1,878

2,010

2,173

347.32

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1138

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,001
1,587
414
24
41

2,341
1,794
547
24
47

2,736
2,039
697
25
65

2,813
2,095
718
26
67

2,881
2,145
736
26
69

2,920
2,169
751
26
71

3,003
2,207
797
26
73

3,097
2,260
837
27
75

3,180
2,305
875
27
77

3,224
2,327
897
27
78

3,306
2,371
935
28
80

65.19
49.38
125.82
14.14
95.59

404
293
111

461
340
121

493
357
136

477
338
139

467
321
147

484
327
157

501
343
158

508
344
165

526
353
173

579
385
194

589
391
198

45.84
33.32
78.91

16.8

16.5

15.3

14.5

13.9

14.2

14.3

14.1

14.2

15.2

15.1

-9.99

15.6

15.9

14.9

13.9

13.0

13.1

13.4

13.2

13.3

14.2

14.1

-9.23

21.1

18.1

16.3

16.2

16.6

17.3

16.6

16.4

16.5

17.8

17.5

-17.21

Source: International Labour Organisation/Euromonitor International

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1139

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

55
1,383
522

66
1,482
783

103
1,326
1,169

109
1,277
1,149

112
1,228
1,210

120
1,184
1,239

126
1,134
1,247

131
1,069
1,268

140
1,036
1,259

144
1,025
1,239

149
1,010
1,215

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

6
16

% change
1990-2010
172.10
-26.96
133.06

65
39
26

104
59
45

226
104
122

263
119
145

292
127
165

312
133
178

325
138
187

326
134
193

336
129
206

349
141
208

346
137
209

434.32
250.04
717.75

3.7

2.6

1.1

0.9

0.8

0.8

0.7

0.8

0.7

0.7

0.7

-81.23

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

620

Euromonitor International 2011

Section 3 Country snapshots Tunisia

Eating

Table: 3.1140

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Food consumer expenditure by category

Food consumer expenditure (TND
million)
2,111
2,990
Bread and cereals (TND million)
175
254
Meat (TND million)
294
393
Fish and seafood (TND million)
151
221
Milk, cheese and eggs (TND million)
27
54
Oils and fats (TND million)
299
400
Fruit (TND million)
203
297
Vegetables (TND million)
453
632
Sugar and confectionery (TND million)
192
304
Other foods (TND million)
317
436

5,017
441
611
408
118
563
580
1,053
552
690

5,407
464
662
442
128
621
623
1,135
590
741

5,904
541
722
498
150
671
668
1,236
628
789

6,250
563
766
559
164
701
705
1,318
650
822

6,858
646
842
640
184
742
776
1,474
686
868

7,441
708
908
708
207
791
848
1,599
742
929

8,168
785
990
794
236
853
936
1,755
816
1,003

8,695
844
1,047
864
260
891
1,001
1,868
870
1,050

9,359
919
1,122
953
290
944
1,080
2,012
929
1,111

343.29
424.11
282.05
529.77
989.20
215.69
431.41
343.75
383.76
250.72

521.31
45.87
63.46
42.41

557.11
47.85
68.18
45.52

603.00
55.29
73.77
50.89

632.65
57.00
77.55
56.60

687.79
64.78
84.46
64.15

739.00
70.37
90.18
70.32

803.24
77.20
97.36
78.10

846.56
82.18
101.97
84.14

902.19
88.61
108.14
91.82

251.03
315.03
202.53
398.70

12.27
58.54
60.25
109.38

13.20
64.01
64.19
116.95

15.30
68.58
68.18
126.28

16.63
70.99
71.40
133.45

18.49
74.46
77.78
147.78

20.61
78.60
84.21
158.79

23.21
83.84
92.06
172.57

25.30
86.78
97.43
181.85

27.92
90.99
104.15
193.98

762.52
149.99
320.81
251.39

57.40
71.73

60.83
76.37

64.16
80.55

65.79
83.24

68.83
87.05

73.66
92.26

80.27
98.64

84.71
102.20

89.50
107.07

283.08
177.73

118

272

249

268

283

310

339

380

409

445

881.21

13.20

28.29

25.63

27.35

28.67

31.13

33.70

37.38

39.79

42.93

677.01

1990

Food per capita consumer expenditure by category

Food consumer expenditure (TND per
capita)
257.01
334.66
Bread and cereals (TND per capita)
21.35
28.45
Meat (TND per capita)
35.75
43.95
Fish and seafood (TND per capita)
18.41
24.73
Milk, cheese and eggs (TND per
capita)
3.24
5.99
Oils and fats (TND per capita)
36.40
44.80
Fruit (TND per capita)
24.75
33.19
Vegetables (TND per capita)
55.20
70.76
Sugar and confectionery (TND per
capita)
23.36
33.99
Other foods (TND per capita)
38.55
48.79
Catering consumer expenditure
Catering consumer expenditure (TND
million)
45
Catering consumer expenditure (TND
per capita)
5.53

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.1141

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (TND million)
3
10
22
Beer (TND million)
1
3
8
Spirits (TND million)
0
0
2
Wine (TND million)
2
7
13

25
9
2
14

28
10
2
16

30
11
2
17

34
12
2
19

37
14
3
20

41
16
3
22

45
18
3
24

49
19
4
27

1,353.10
2,295.08
1,574.64
1,014.55

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (TND per capita)
0.41
1.08
2.34
2.60
Beer (TND per capita)
0.10
0.29
0.84
0.94
Spirits (TND per capita)
0.03
0.05
0.16
0.18
Wine (TND per capita)
0.29
0.74
1.33
1.48

2.84
1.04
0.20
1.59

3.03
1.12
0.22
1.69

3.39
1.25
0.24
1.89

3.67
1.40
0.26
2.01

4.07
1.57
0.29
2.20

4.39
1.70
0.31
2.37

4.77
1.86
0.34
2.56

1,050.68
1,796.62
1,226.11
782.59

1,864
296

2,049
323

2,207
346

2,425
377

2,648
413

2,930
457

3,133
490

3,394
530

536.78
569.65

1,569

1,726

1,860

2,047

2,235

2,472

2,643

2,864

531.04

209.30

223.37

243.18

262.98

288.07

304.99

327.16

404.25

32.98

35.05

37.85

40.99

44.94

47.67

51.08

430.28

176.32

188.32

205.34

221.99

243.13

257.33

276.08

399.71

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (TND million)
533
917
1,728
Coffee, tea and cocoa (TND million)
79
150
277
Mineral waters, soft drinks, fruit
and vegetable juices (TND million)
454
767
1,451

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (TND per capita)
64.88
102.61
179.56
192.07
Coffee, tea and cocoa (TND per
capita)
9.63
16.76
28.83
30.46
Mineral waters, soft drinks, fruit
and vegetable juices (TND per capita) 55.25
85.85
150.74
161.61
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1142

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (TND
million)
66
Tobacco consumer expenditure (TND
per capita)
8.04

94

154

171

186

198

221

240

265

284

308

366.16

10.54

16.04

17.64

19.00

20.08

22.15

23.79

26.07

27.68

29.69

269.14

36.4
61.8
11.0

36.1
61.9
10.5

35.9
61.7
10.3

36.2
60.9
11.7

36.0
60.6
11.6

35.7
60.6
11.0

35.5
60.3
10.9

35.4
60.3
10.8

35.4
60.3
10.9

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

621

World Consumer Lifestyles Databook 2011

Personal Appearance

Table: 3.1143

1990
Personal care consumer expenditure
Personal care consumer expenditure
(TND million)
17
Personal care consumer expenditure
(TND per capita)
2.05

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

44

101

109

123

132

146

159

176

189

208

1,132.63

4.97

10.51

11.25

12.56

13.33

14.60

15.76

17.26

18.43

20.00

876.10

137
21
17
54
7
8

147
21
18
58
8
8

161
23
20
62
9
9

171
24
21
66
10
10

186
26
23
73
10
12

205
27
26
81
11
13

227
28
28
91
12
14

15.01
2.14
1.84
5.88
0.84
0.87

16.33
2.36
2.01
6.31
0.91
0.96

17.12
2.46
2.10
6.60
0.96
1.05

18.43
2.56
2.26
7.22
1.03
1.14

20.20
2.66
2.51
8.01
1.09
1.25

22.11
2.77
2.76
8.91
1.15
1.38

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (TND million)
118
Colour cosmetics (TND million)
19
Fragrances (TND million)
14
Hair care (TND million)
46
Mens grooming (TND million)
6
Skin care (TND million)
7

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (TND per capita)
12.26
14.14
Colour cosmetics (TND per capita)
1.95
2.13
Fragrances (TND per capita)
1.49
1.78
Hair care (TND per capita)
4.74
5.55
Mens grooming (TND per capita)
0.64
0.67
Skin care (TND per capita)
0.72
0.82
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.1144

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (TND million)
501
962
1,608
Clothing materials (TND million)
31
28
44
Garments (TND million)
443
876
1,447
Other clothing (TND million)
13
22
37
Clothing, cleaning, repair and hire
(TND million)
14
36
79
Footwear (TND million)
190
292
363

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,742
46
1,570
40

1,905
52
1,712
45

2,024
57
1,815
48

2,227
64
1,994
54

2,416
68
2,166
57

2,653
73
2,381
61

2,824
77
2,531
65

3,044
84
2,725
71

507.88
172.91
514.60
459.94

86
380

96
413

104
437

115
472

126
498

137
537

150
559

165
590

1,067.05
209.84

194.54
5.35
174.84
4.58

204.92
5.80
183.73
4.88

223.33
6.37
199.99
5.41

239.99
6.72
215.10
5.70

260.85
7.16
234.18
6.05

274.97
7.54
246.41
6.37

293.47
8.07
262.69
6.81

381.37
116.11
386.69
343.41

9.77
42.19

10.51
44.22

11.55
47.31

12.47
49.50

13.47
52.76

14.65
54.40

15.89
56.86

824.17
145.36

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (TND per capita)
60.97
107.69
167.15
179.52
Clothing materials (TND per capita)
3.73
3.17
4.62
4.76
Garments (TND per capita)
53.98
98.09
150.40
161.73
Other clothing (TND per capita)
1.54
2.46
3.88
4.15
Clothing, cleaning, repair and hire
(TND per capita)
1.72
3.98
8.24
8.88
Footwear (TND per capita)
23.18
32.64
37.73
39.13
Source: National statistical offices/OECD/Eurostat/Euromonitor International

622

Euromonitor International 2011

Section 3 Country snapshots Tunisia

Health and Wellness

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Table: 3.1145

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

90.22

124.00

128.00

151.85

178.38

181.35

191.87

211.17

231.00

248.73

269.04

51.7

52.7

52.7

51.8

51.5

51.4

50.5

49.6

49.1

48.5

% change
1990-2010
198.22

48.3

47.3

47.3

48.2

48.5

48.6

49.5

50.4

50.9

51.5

Healthy life expectancy at birth

Total population (years)
70
Males (years)
69
Females (years)
72

71
70
73

73
71
75

73
71
75

73
71
75

74
72
76

74
72
76

74
72
76

74
72
76

74
73
77

75
73
77

6.18
5.96
6.38

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
15.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
30.1

16.7

18.3

18.5

18.8

19.0

19.2

19.5

19.7

20.0

20.2

29.19

30.9

32.0

32.2

32.3

32.5

32.7

32.8

33.0

33.2

33.3

10.79

150
51

155
55

164
60

176
68

188
74

198
80

210
87

211
83

224
90

49
3
28

48
3
29

48
3
31

50
3
32

53
3
34

55
3
35

58
3
36

61
4
36

64
4
37

12

13

13

13

14

14

15

15

15

15.97
5.62

16.74
6.16

17.83
6.86

18.86
7.42

19.68
7.97

20.64
8.55

20.52
8.11

21.57
8.67

4.93
0.27
3.01

4.95
0.28
3.14

5.11
0.29
3.27

5.34
0.30
3.39

5.41
0.31
3.50

5.67
0.33
3.52

5.90
0.34
3.51

6.20
0.36
3.52

1.30

1.34

1.36

1.39

1.42

1.44

1.46

1.43

Consumer health (selected) retail sales by category

Consumer health retail sales (TND
million)
Analgesics (TND million)
Cough, Cold and Allergy (Hay Fever)
Remedies (TND million)
Digestive Remedies (TND million)
Medicated Skin Care (TND million)
Vitamins and Dietary Supplements
(TND million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (TND
per capita)
15.61
Analgesics (TND per capita)
5.27
Cough, Cold and Allergy (Hay Fever)
Remedies (TND per capita)
5.06
Digestive Remedies (TND per capita)
0.26
Medicated Skin Care (TND per capita)
2.92
Vitamins and Dietary Supplements
(TND per capita)
1.28
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1146

1990
Satellite TV and Cable TV households
Cable TV households (000)
Satellite TV households (000)
3

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

32

878

0
999

0
1,027

0
1,237

0
1,395

0
1,603

0
1,758

0
1,867

0
1,953

73,847.20

Cinema attendances
Cinema attendances (million)

Package holidays consumer expenditure

Package holidays consumer
expenditure (TND million)
1
Package holidays consumer
expenditure (TND per capita)
0.08

1,239.11

0.11

0.39

0.41

0.45

0.47

0.51

0.59

0.68

0.74

0.82

960.41

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (TND million)
11
19
51
Hotels and other accommodation
consumer expenditure (TND per capita) 1.31
2.12
5.28

46

50

52

56

62

68

75

81

658.36

4.75

5.08

5.26

5.66

6.12

6.69

7.26

7.84

500.53

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.1147

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.1

0.1

0.3

0.6

1.1

1.6

2.4

3.4

CD player and DVD player/recorder households

CD player households (% of
households)
2.1
3.1
DVD player/recorder households (% of
households)
0.0

7.8

8.5

9.2

9.0

9.0

8.5

8.4

8.1

7.8

0.5

1.2

2.5

4.5

7.3

10.4

12.9

15.1

17.3

Video game console households

Video game console households (% of
households)
1.1

5.3

8.6

8.9

9.4

9.7

10.1

10.4

10.8

11.2

11.6

Mobile telephone households

Mobile telephone households (% of
households)

0.1

28.4

36.4

46.1

55.6

64.0

70.8

75.9

79.6

82.6

506

630

835

954

1,295

1,722

2,800

3,500

4,030

Internet users
Internet users (000)

0.0

% change
1990-2010

273.62

975.20

Source: National statistical offices/Euromonitor International

www.euromonitor.com

623

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1148

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12.3

16.1

18.2

18.8

21.0

20.2

20.1

20.0

21.3

23.1

24.4

99.06

398

760

823

853

943

1,009

1,106

1,227

1,315

1,421

620.52

11

23

25

27

29

31

34

38

42

45

980.14

271

548

592

612

676

721

791

878

940

1,015

1,015.28

53

115

126

132

148

159

178

200

218

238

896.81

63

73

80

82

91

98

103

111

116

123

57.29

78.95

84.76

87.13

95.51

101.18

109.81

120.66

128.07

136.98

470.57

2.39

2.62

2.78

2.96

3.11

3.39

3.78

4.04

4.36

755.35

56.95

60.94

62.49

68.39

72.30

78.52

86.29

91.54

97.80

783.17

11.99

12.98

13.44

14.99

15.94

17.63

19.66

21.18

22.97

689.35

7.62

8.22

8.42

9.17

9.83

10.26

10.93

11.30

11.85

24.55

Transport services consumer expenditure

Transport services consumer
expenditure (TND million)
197
Rail travel consumer expenditure
(TND million)
4
Buses, coaches and taxis consumer
expenditure (TND million)
91
Air travel consumer expenditure (TND
million)
24
Other travel consumer expenditure
(TND million)
78

Transport services per capita consumer expenditure

Transport services consumer
expenditure (TND per capita)
24.01
44.54
Rail travel consumer expenditure
(TND per capita)
0.51
1.22
Buses, coaches and taxis consumer
expenditure (TND per capita)
11.07
30.30
Air travel consumer expenditure (TND
per capita)
2.91
5.95
Other travel consumer expenditure
(TND per capita)
9.51
7.08
Source: Euromonitor International from national statistics

Money

Table: 3.1149

1990
Annual savings and savings ratio
Annual savings (TND million)
880
Savings ratio (% of disposable
income)
11.5

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,267

2,669

3,168

3,527

3,789

4,321

4,680

4,928

5,527

6,014

583.21

10.8

12.7

13.8

14.0

14.1

14.6

14.5

13.9

14.5

14.6

26.92

2,732

3,240

2,883

3,718

4,131

5,820

6,252

6,380

6,464

1,579

1,834

1,716

2,191

2,543

3,672

4,002

4,134

4,218

1,153

1,406

1,167

1,528

1,589

2,148

2,251

2,246

2,246

274

299

325

351

376

389

415

455

492

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

624

Euromonitor International 2011

Section 3 Country snapshots Turkey

Turkey

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1150

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,665
7,292
4,919
7,593
4,747
8,639
9,551
9,691
6,310

3,766
7,235
4,915
8,501
5,557
9,476
11,062
10,228
6,957

3,915
7,583
4,828
8,633
6,432
10,992
12,924
12,730
7,137

3,743
7,689
4,856
8,639
6,411
11,217
13,107
13,203
7,203

3,602
7,708
4,948
8,630
6,337
11,365
13,325
13,649
7,297

3,515
7,734
4,988
8,601
6,210
11,417
13,481
14,245
7,400

3,515
7,693
5,053
8,595
6,202
11,441
13,635
14,888
7,437

3,545
7,561
5,118
8,630
6,220
11,420
14,083
15,244
7,485

3,454
7,452
5,170
8,723
6,241
11,385
14,668
15,628
7,657

3,603
7,373
5,256
8,741
6,230
11,235
15,157
16,045
7,693

3,528
7,280
5,300
8,764
6,199
11,201
15,428
16,457
8,102

% change
1990-2010
-3.75
-0.15
7.75
15.41
30.59
29.66
61.54
69.82
28.41

Source: National statistical offices/Euromonitor International

People

Table: 3.1151

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
54,675
0-14 yrs (000)
18,004
15-64 yrs (000)
32,954
65+ yrs (000)
3,717

59,274
18,588
36,263
4,423

65,477
18,782
41,846
4,849

66,334
18,756
42,716
4,862

67,188
18,699
43,576
4,913

68,029
18,653
44,388
4,987

68,861
18,684
45,177
5,000

69,689
18,698
46,028
4,964

70,586
18,642
46,944
5,000

71,517
18,789
47,835
4,893

72,474
18,639
48,636
5,198

32.55
3.53
47.59
39.85

Male population by age at January 1st

Male population by age at January
1st (000)
27,539
29,816
0-14 yrs (000)
9,273
9,569
15-64 yrs (000)
16,657
18,340
65+ yrs (000)
1,610
1,908

32,877
9,661
21,101
2,115

33,297
9,648
21,536
2,112

33,716
9,616
21,969
2,130

34,128
9,588
22,379
2,161

34,535
9,599
22,777
2,158

34,940
9,602
23,203
2,136

35,377
9,571
23,656
2,150

35,901
9,647
24,115
2,139

36,372
9,582
24,542
2,248

32.07
3.33
47.34
39.67

Female population by age at January 1st

Female population by age at January
1st (000)
27,136
29,458
0-14 yrs (000)
8,732
9,019
15-64 yrs (000)
16,297
17,923
65+ yrs (000)
2,107
2,516

32,599
9,120
20,745
2,734

33,036
9,108
21,179
2,749

33,472
9,083
21,607
2,783

33,901
9,065
22,009
2,826

34,326
9,085
22,400
2,842

34,749
9,096
22,825
2,828

35,210
9,072
23,288
2,850

35,616
9,142
23,720
2,754

36,102
9,058
24,094
2,950

33.04
3.73
47.84
40.00

Ethnic groups
Turkish (000)
Kurd (000)
Other (000)

47,171
6,659
1,665

50,804
8,461
1,939

55,200
11,297
2,342

55,680
11,695
2,395

56,118
12,124
2,450

56,572
12,532
2,506

57,034
12,930
2,560

57,526
13,307
2,610

57,996
13,697
2,666

58,509
14,041
2,712

58,984
14,413
2,760

25.04
116.43
65.77

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

23,981
276
1,720
28,683

26,753
397
1,929
30,178

30,607
588
2,239
32,024

31,140
613
2,280
32,282

31,648
637
2,321
32,562

32,171
661
2,363
32,814

32,653
684
2,403
33,101

33,151
706
2,442
33,370

33,670
729
2,482
33,685

34,213
751
2,525
34,008

34,750
773
2,567
34,363

44.90
179.53
49.28
19.80

7
1

7
1

7
1

7
1

7
1

6
1

6
1

6
1

6
1

-25.42
72.17

26

26

26

26

26

26

26

26

26

5.95

23

23

23

23

23

23

23

23

23

6.44

44,052
22,281

44,975
22,212

45,840
22,188

46,757
22,104

47,663
22,027

48,577
22,010

49,515
22,002

50,544
21,930

55.11
-0.73

86

87

88

89

91

92

93

94

32.55

9,508,571
3,412,483
2,372,238
1,285,826
1,218,280
959,447
825,074
667,639
587,365
570,884

9,753,578
3,483,989
2,419,464
1,315,577
1,248,026
999,387
853,071
689,122
607,271
581,765

9,992,394
3,551,645
2,464,304
1,343,702
1,276,495
1,040,221
880,444
709,926
627,841
591,960

10,247,819
3,623,673
2,512,446
1,373,392
1,306,675
1,084,127
909,258
731,740
651,185
602,856

10,505,560
3,695,215
2,560,428
1,402,868
1,336,841
1,129,442
938,358
753,653
675,646
613,637

10,757,327
3,763,591
2,606,294
1,431,172
1,366,027
1,175,042
967,055
775,157
696,833
623,861

10,997,819
3,831,697
2,652,080
1,459,050
1,394,377
1,216,074
993,814
795,398
718,010
634,220

11,251,581
3,904,785
2,701,417
1,488,735
1,424,425
1,258,232
1,021,571
816,459
739,714
645,435

69.72
51.12
53.60
78.38
55.48
108.51
99.00
115.88
73.73
52.82

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
8
8
Divorce rates (per 000 population)
0
0
First marriage: average age of men
(years)
25
26
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
32,585
36,809
43,171
Rural population (000)
22,090
22,465
22,305
Population density (persons per sq
km)
71
77
85
Population of major cities
Istanbul (Number)
6,629,431
Ankara (Number)
2,583,963
Izmir (Number)
1,758,780
Bursa (Number)
834,576
Adana (Number)
916,150
Gaziantep (Number)
603,434
Konya (Number)
513,346
Antalya (Number)
378,208
Kayseri (Number)
425,776
Icel (Number)
422,357

7,664,577
2,884,832
1,989,050
1,023,768
1,021,818
715,349
610,483
490,467
473,877
478,137

9,277,450
3,344,412
2,327,557
1,257,027
1,189,772
922,616
798,141
646,814
569,188
560,491

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

625

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1152

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
10,980
13,019
Over US$5,000 (000)
6,637
8,071
Over US$15,000 (000)
1,477
1,696
Over US$35,000 (000)
345
377
Over US$55,000 (000)
170
193

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

15,461
10,646
2,688
530
246

16,001
13,304
4,491
915
412

16,395
15,007
6,911
1,465
625

16,744
15,808
9,416
2,264
859

17,087
16,084
9,738
2,559
987

17,464
16,957
11,977
3,680
1,466

17,826
17,378
12,850
4,343
1,768

18,185
17,517
11,532
3,228
1,280

18,557
18,115
13,537
4,617
1,870

69.01
172.93
816.68
1,237.27
997.65

Households by number of persons

1 person (000)
504
2 persons (000)
1,258
3 persons (000)
1,593
4 persons (000)
2,298
5 persons (000)
1,809
6+ persons (000)
3,727

653
1,674
2,083
2,920
2,076
3,826

862
2,265
2,773
3,776
2,387
3,686

891
2,349
2,871
3,896
2,429
3,650

921
2,433
2,969
4,018
2,473
3,613

951
2,518
3,068
4,140
2,517
3,577

981
2,602
3,166
4,263
2,562
3,545

1,011
2,687
3,265
4,386
2,609
3,516

1,041
2,771
3,365
4,511
2,658
3,489

1,071
2,856
3,464
4,635
2,707
3,465

1,101
2,941
3,563
4,760
2,757
3,443

118.62
133.68
123.73
107.19
52.41
-7.63

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

504
828
6,426
793
2,638

653
1,459
7,716
821
2,584

862
2,176
9,711
737
2,264

891
2,259
9,925
715
2,295

921
2,340
10,170
696
2,299

951
2,405
10,501
684
2,229

981
2,481
10,847
674
2,136

1,011
2,556
11,077
663
2,168

1,041
2,646
11,294
647
2,207

1,071
2,742
11,622
636
2,129

1,101
2,802
11,990
623
2,049

118.62
238.34
86.57
-21.40
-22.30

8,321

9,233
9,233
2,717
1,282

11,871
203
11,668
2,991
1,224

12,387
410
11,978
2,857
1,182

12,821
641
12,180
2,760
1,189

13,237
829
12,408
2,686
1,195

13,638
1,038
12,600
2,636
1,201

14,021
1,269
12,752
2,609
1,205

14,387
1,519
12,868
2,603
1,209

14,738
1,786
12,952
2,616
1,212

77.12

8,321
1,913
955

11,309
28
11,281
3,137
1,304

55.66
36.77
26.90

Households by type of dwelling

Apartment (000)
6,747
Other (000)
329

7,670
317

8,537
293

8,665
309

8,792
326

8,919
343

9,047
359

9,195
357

9,326
373

9,462
381

9,663
345

43.21
4.97

9
3
3
2
0

183
71
62
44
6

11,832
4,454
4,000
2,837
538

15,179
5,577
5,117
3,646
836

18,021
6,587
6,045
4,336
1,049

22,394
8,130
7,475
5,412
1,375

26,014
9,344
8,609
6,344
1,714

26,387
9,379
8,739
6,410
1,855

28,737
10,141
9,394
7,084
2,116

30,824
10,792
10,438
7,218
2,373

33,690
11,525
11,299
7,975
2,889

383,535.71
335,620.77
377,916.88
379,819.35

54.9
3.7
6.3
0.4
1.0
84.1
46.4
0.5
41.2
49.7

78.9
10.9
7.0
1.0
3.0
90.8
65.3
1.0
56.0
57.2

89.3
20.0
5.8
3.7
7.6
96.4
87.2
1.4
72.6
74.4

90.1
22.9
5.1
6.3
9.3
97.9
86.3
1.4
75.6
80.1

90.8
24.6
4.1
4.5
11.7
97.9
86.1
1.4
77.7
82.6

91.4
24.5
3.6
4.0
11.6
98.0
85.8
1.4
79.3
85.9

92.0
25.2
3.2
4.7
18.3
98.1
81.0
1.5
80.6
87.6

92.4
25.9
2.9
5.5
28.5
98.2
73.2
1.5
81.7
89.6

92.8
26.7
2.6
6.4
37.7
98.2
70.2
1.5
82.7
91.1

93.2
27.4
2.4
7.4
41.9
98.3
69.1
1.5
83.5
92.4

93.5
28.0
2.3
8.5
45.6
98.4
68.5
1.5
84.4
93.3

70.22
652.11
-63.22
2,096.81
4,330.19
16.97
47.45
213.88
104.73
87.67

54,939
40,841
10,347
2,078
899
774

55,476
41,086
10,388
2,292
937
773

57,079
42,319
10,596
2,437
952
775

59,423
44,308
10,776
2,600
960
779

62,306
46,878
10,938
2,740
969
781

65,387
49,784
10,947
2,877
997
782

67,757
51,970
10,995
3,002
1,006
784

68,709
52,910
11,000
3,021
993
785

69,773
53,936
11,010
3,045
997
785

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

Household running costs

Household running costs (TL million)
Electricity (TL million)
Gas (TL million)
Solid Fuels (TL million)
Liquid Fuels (TL million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)

Source: Euromonitor International from national statistics

626

Euromonitor International 2011

Section 3 Country snapshots Turkey

Income

Table: 3.1153

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (TL
per capita)
6.99
117.75
Gross income (annual, constant) (TL
per capita)
7,454.32
7,480.40
Disposable income (annual, current)
(TL per capita)
4.98
92.16
Disposable income (annual, constant)
(TL per capita)
5,312.48
5,854.50
Gross income (annual, current) by age
Aged 15-19 (TL)
Aged 20-24 (TL)
Aged 25-29 (TL)
Aged 30-34 (TL)
Aged 35-39 (TL)
Aged 40-44 (TL)
Aged 45-49 (TL)
Aged 50-54 (TL)
Aged 55-59 (TL)
Aged 60-64 (TL)
Aged 65+ (TL)
Gross income (annual, constant) by age
Aged 15-19 (TL)
Aged 20-24 (TL)
Aged 25-29 (TL)
Aged 30-34 (TL)
Aged 35-39 (TL)
Aged 40-44 (TL)
Aged 45-49 (TL)
Aged 50-54 (TL)
Aged 55-59 (TL)
Aged 60-64 (TL)
Aged 65+ (TL)

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,408.32

5,877.37

7,114.42

8,140.46

9,358.19

10,337.81

11,337.24

11,534.06

12,998.86

185,776.39

8,669.07

9,602.76

10,840.95

11,608.95

12,327.00

12,668.46

12,742.52

12,358.69

12,998.86

74.38

3,664.64

4,921.49

5,973.71

6,835.24

7,749.24

8,609.18

9,412.99

9,566.63

10,965.17

219,911.57

7,206.60

8,040.99

9,102.74

9,747.60

10,207.64

10,550.11

10,579.76

10,250.60

10,965.17

106.40

122
139
163
190
214
229
230
219
206
194
175

4,784
5,262
5,967
6,749
7,306
7,654
7,764
7,635
7,163
6,854
6,219

6,393
7,000
7,910
8,935
9,648
10,067
10,179
10,023
9,433
8,979
8,170

7,827
8,490
9,522
10,703
11,541
11,995
12,095
11,929
11,307
10,678
9,767

9,137
9,818
10,953
12,265
13,238
13,707
13,772
13,539
12,941
12,165
11,051

10,517
11,215
12,445
13,886
14,999
15,479
15,515
15,220
14,636
13,742
12,499

11,724
12,391
13,682
15,211
16,447
16,929
16,953
16,608
16,069
15,094
13,735

12,888
13,552
14,876
16,490
17,859
18,406
18,431
18,064
17,547
16,557
15,072

13,136
13,807
15,054
16,626
18,005
18,624
18,653
18,281
17,774
16,899
15,380

15,003
15,810
17,084
18,767
20,259
21,009
21,001
20,563
19,959
19,144
17,391

9,448
10,777
12,660
14,768
16,586
17,762
17,885
17,016
15,968
15,063
13,588

10,412
11,453
12,988
14,690
15,902
16,660
16,899
16,618
15,591
14,920
13,536

11,412
12,496
14,120
15,949
17,223
17,971
18,170
17,892
16,839
16,028
14,585

12,866
13,955
15,652
17,593
18,970
19,716
19,880
19,608
18,585
17,551
16,054

13,881
14,916
16,641
18,633
20,112
20,825
20,923
20,569
19,661
18,482
16,790

14,580
15,548
17,254
19,251
20,793
21,459
21,509
21,100
20,291
19,052
17,328

14,941
15,792
17,436
19,385
20,961
21,574
21,605
21,165
20,479
19,236
17,504

14,872
15,639
17,168
19,030
20,610
21,241
21,269
20,846
20,249
19,107
17,394

14,264
14,992
16,346
18,053
19,551
20,223
20,253
19,850
19,299
18,349
16,701

15,003
15,810
17,084
18,767
20,259
21,009
21,001
20,563
19,959
19,144
17,391

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1154

1990
Consumer expenditure by category
Consumer expenditure by category (TL
million)
283
Food and non-alcoholic beverages (TL
million)
84
Alcoholic beverages and tobacco (TL
million)
6
Clothing and footwear (TL million)
37
Housing (TL million)
30
Household goods and services (TL
million)
30
Health goods and medical services
(TL million)
6
Transport (TL million)
23
Communications (TL million)
10
Leisure and recreation (TL million)
19
Education (TL million)
1
Hotels and catering (TL million)
20
Miscellaneous goods and services (TL
million)
16

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,805

259,441

345,723

423,620

490,692

564,898

628,733

695,620

714,882

829,507

293,062.88

1,637

63,239

85,232

97,683

112,018

125,083

135,615

153,810

159,502

177,680

210,589.62

125
750
633

9,625
23,512
42,114

12,849
32,647
54,681

15,991
38,475
67,064

18,642
35,975
81,982

20,532
37,498
100,252

24,820
38,986
119,517

26,065
39,988
141,245

27,030
36,877
158,507

34,223
33,410
193,079

574,093.66
89,718.34
638,213.88

592

18,931

25,051

31,409

40,237

45,720

48,989

49,849

49,321

55,186

183,931.00

131
493
245
375
34
395

9,623
28,717
14,952
12,439
2,262
16,031

12,224
42,473
18,691
15,576
3,099
19,760

15,374
49,329
27,166
21,002
4,294
25,549

18,973
60,741
29,868
24,170
5,771
29,213

22,931
74,506
31,195
26,318
7,098
34,361

25,596
81,385
34,297
26,564
8,199
37,753

28,481
88,326
40,261
27,420
8,888
41,618

27,804
86,000
39,201
29,194
9,322
46,013

34,910
105,136
45,449
30,847
11,949
53,979

582,380.82
462,846.33
458,186.88
161,555.29
804,349.43
274,279.54

395

17,996

23,440

30,284

33,103

39,403

47,011

49,670

46,110

53,658

327,817.16

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1155

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19,309
13,082
6,227
660
1,071

20,838
14,389
6,449
543
776

20,094
14,478
5,616
583
826

20,150
14,570
5,580
549
725

20,778
15,311
5,467
585
855

20,991
15,602
5,389
523
766

21,268
15,785
5,483
730
1,033

21,252
15,892
5,360
717
1,061

21,840
16,196
5,645
717
1,061

21,401
15,832
5,570
711
1,050

22,240
16,438
5,802
703
1,063

15.18
25.65
-6.83
6.51
-0.73

1,566
1,065
501

1,691
1,183
508

2,317
1,735
583

2,373
1,746
627

2,384
1,796
587

2,410
1,792
619

2,325
1,696
630

2,428
1,766
662

2,681
1,941
741

3,484
2,554
930

3,004
2,202
802

91.87
106.84
60.06

7.5

7.5

10.3

10.5

10.3

10.3

9.9

10.3

10.9

14.0

11.9

58.66

7.5

7.6

10.7

10.7

10.5

10.3

9.7

10.0

10.7

13.9

11.8

56.98

7.4

7.3

9.4

10.1

9.7

10.3

10.3

11.0

11.6

14.3

12.1

63.08

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

627

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1156

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

113
6,978
1,767

148
6,467
2,313

289
8,212
3,024

320
7,904
3,014

358
7,873
3,039

435
7,948
3,258

550
7,950
3,387

641
8,065
3,245

702
8,105
3,837

805
8,164
4,240

828
8,218
4,421

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
633.17
17.77
150.21

710

1,174
728
446

1,678
984
694

1,918
1,108
811

1,973
1,156
817

2,106
1,224
882

2,343
1,351
992

2,454
1,409
1,045

2,533
1,442
1,091

2,657
1,507
1,150

2,705
1,532
1,172

280.67

1.1

1.2

1.0

0.7

0.8

0.9

0.8

0.8

0.8

0.8

0.8

-27.52

233,605
43,312
19,932

253,051
49,688
16,776

258,858
54,176
17,053

271,841
56,297
17,505

370,927
64,376
24,072

416,329
65,729
26,236

444,758
67,325
27,018

474,024
69,114
28,623

490,192
70,111
29,378

66,145
22,009

72,266
23,311

69,442
24,573

76,401
25,308

140,672
29,052

167,463
33,322

180,311
36,381

198,072
38,239

206,720
39,658

43,873
11,878
17,976
8,480

46,331
12,367
18,630
13,682

49,910
9,889
19,511
14,304

51,145
10,836
22,840
11,509

53,311
14,895
21,271
23,278

56,454
18,026
25,148
23,951

61,126
23,016
26,014
23,567

62,745
25,094
26,515
25,622

64,328
26,576
27,351
26,070

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1157

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (TL
million)
81
1,563
Bread and cereals (TL million)
20
376
Meat (TL million)
14
260
Fish and seafood (TL million)
3
38
Milk, cheese and eggs (TL million)
10
221
Oils and fats (TL million)
6
117
Fruit (TL million)
10
177
Vegetables (TL million)
12
247
Sugar and confectionery (TL million)
6
109
Other foods (TL million)
1
17

59,851
14,690
10,852
752
8,837
4,042
5,592
9,682
4,606
797

80,508
19,512
14,048
1,059
11,698
5,319
7,651
13,577
6,657
988

91,933
20,597
17,757
1,174
13,776
5,649
9,160
14,650
7,996
1,174

105,348
23,846
19,555
1,501
15,592
6,183
10,823
17,301
9,172
1,376

117,730
26,895
21,979
1,842
17,369
6,585
12,637
19,620
9,323
1,480

126,722
28,072
23,793
2,008
18,636
7,611
14,185
21,033
9,755
1,628

143,314
34,390
24,016
2,300
21,187
9,199
15,810
23,689
10,717
2,006

148,496
35,504
24,670
2,374
21,874
10,389
16,322
24,334
10,854
2,175

165,381
39,172
27,420
3,059
23,408
11,036
19,080
27,281
12,544
2,380

203,764.83
194,105.86
194,835.45
109,637.64
227,104.30
185,315.16
198,421.00
234,516.00
211,417.61
353,010.24

914.09
224.36
165.74
11.49
134.96
61.74
85.41
147.88

1,213.69
294.15
211.78
15.96
176.36
80.19
115.34
204.67

1,368.30
306.56
264.29
17.47
205.04
84.07
136.34
218.04

1,548.58
350.53
287.45
22.06
229.19
90.88
159.10
254.32

1,709.68
390.57
319.18
26.75
252.23
95.63
183.52
284.93

1,818.39
402.82
341.42
28.82
267.41
109.22
203.55
301.81

2,030.34
487.20
340.24
32.58
300.16
130.33
223.98
335.60

2,076.37
496.44
344.96
33.20
305.85
145.27
228.23
340.26

2,281.94
540.50
378.35
42.21
322.99
152.27
263.27
376.42

153,699.20
146,412.31
146,962.72
82,688.00
171,306.91
139,780.45
149,667.72
176,898.43

70.35
12.18

100.35
14.90

119.01
17.48

134.82
20.22

135.38
21.49

139.98
23.36

151.83
28.42

151.76
30.41

173.08
32.84

159,472.59
266,292.56

360

15,027

18,710

23,989

27,668

32,747

36,202

40,020

44,302

52,145

290,505.54

6.08

229.51

282.06

357.04

406.72

475.55

519.48

566.96

619.46

719.51

219,137.92

Food per capita consumer expenditure by category

Food consumer expenditure (TL per
capita)
1.48
26.36
Bread and cereals (TL per capita)
0.37
6.35
Meat (TL per capita)
0.26
4.38
Fish and seafood (TL per capita)
0.05
0.63
Milk, cheese and eggs (TL per capita)
0.19
3.73
Oils and fats (TL per capita)
0.11
1.98
Fruit (TL per capita)
0.18
2.99
Vegetables (TL per capita)
0.21
4.17
Sugar and confectionery (TL per
capita)
0.11
1.84
Other foods (TL per capita)
0.01
0.29
Catering consumer expenditure
Catering consumer expenditure (TL
million)
18
Catering consumer expenditure (TL
per capita)
0.33

Source: National statistical offices/OECD/Eurostat/Euromonitor International

628

Euromonitor International 2011

Section 3 Country snapshots Turkey

Drinking

Table: 3.1158

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (TL million)
1
11
788
Beer (TL million)
0
5
339
Spirits (TL million)
0
6
408
Wine (TL million)
0
0
42

913
367
491
55

1,097
411
600
86

1,288
467
716
105

1,357
520
729
108

1,514
575
822
117

1,547
586
838
123

1,669
648
885
136

1,851
676
1,003
172

334,379.75
262,635.72
364,521.84
818,873.49

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (TL per capita)
0.01
0.19
12.04
13.77
Beer (TL per capita)
0.00
0.09
5.17
5.54
Spirits (TL per capita)
0.01
0.10
6.23
7.40
Wine (TL per capita)
0.00
0.01
0.64
0.83

16.33
6.12
8.93
1.28

18.93
6.86
10.53
1.54

19.70
7.56
10.58
1.56

21.73
8.26
11.79
1.68

21.92
8.30
11.87
1.74

23.33
9.06
12.37
1.90

25.54
9.33
13.84
2.37

252,237.40
198,112.44
274,977.11
617,747.97

4,723
2,342

5,751
2,751

6,670
3,252

7,353
3,577

8,893
4,316

10,496
5,070

11,006
5,328

12,300
5,901

383,062.01
362,422.29

2,381

3,000

3,418

3,776

4,577

5,425

5,678

6,399 404,294.80

85.59
40.94

98.05
47.80

106.78
51.94

127.61
61.93

148.69
71.83

153.89
74.50

169.71
81.42

288,964.14
273,393.18

44.65

50.25

54.84

65.67

76.86

79.39

88.29

304,982.53

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (TL million)
3
74
3,387
Coffee, tea and cocoa (TL million)
2
37
1,664
Mineral waters, soft drinks, fruit
and vegetable juices (TL million)
2
37
1,723

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (TL per capita)
0.06
1.25
51.73
71.21
Coffee, tea and cocoa (TL per capita)
0.03
0.63
25.42
35.31
Mineral waters, soft drinks, fruit
and vegetable juices (TL per capita)
0.03
0.62
26.31
35.90
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1159

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (TL
million)
5
Tobacco consumer expenditure (TL per
capita)
0.10

113

8,837

11,935

14,894

17,355

19,175

23,306

24,518

25,361

32,371

598,633.36

1.91

134.96

179.93

221.67

255.11

278.47

334.43

347.35

354.62

446.66

451,594.95

34.5
52.7
16.2

34.4
52.5
16.3

34.4
52.4
16.3

34.3
52.2
16.3

34.4
52.3
16.4

34.6
52.5
16.5

34.3
52.0
16.6

33.6
50.8
16.4

33.0
49.7
16.3

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1160

1990
Personal care consumer expenditure
Personal care consumer expenditure
(TL million)
6
Personal care consumer expenditure
(TL per capita)
0.12

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

158

8,069

10,261

12,965

13,908

16,299

19,281

19,738

18,093

20,643

318,343.89

2.66

123.24

154.68

192.96

204.45

236.69

276.67

279.63

252.99

284.83

240,139.66

2,557
234
335
565
290
365

2,647
244
349
583
294
379

2,858
266
385
622
310
402

3,143
302
431
674
336
431

3,465
335
483
745
361
468

3,760
364
533
808
385
508

4,109
404
585
893
414
563

39.40
3.63
5.19
8.68
4.38
5.65

42.01
3.90
5.66
9.14
4.56
5.91

45.64
4.39
6.27
9.79
4.88
6.25

49.73
4.81
6.92
10.69
5.18
6.72

53.27
5.16
7.56
11.45
5.46
7.20

57.45
5.65
8.18
12.49
5.79
7.87

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (TL million)
2,488
Colour cosmetics (TL million)
231
Fragrances (TL million)
324
Hair care (TL million)
544
Mens grooming (TL million)
284
Skin care (TL million)
356

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (TL per capita)
38.00
38.55
Colour cosmetics (TL per capita)
3.52
3.52
Fragrances (TL per capita)
4.94
5.04
Hair care (TL per capita)
8.30
8.51
Mens grooming (TL per capita)
4.33
4.37
Skin care (TL per capita)
5.44
5.50
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

629

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1161

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (TL million)
29
577
17,944
Clothing materials (TL million)
1
29
695
Garments (TL million)
25
513
16,051
Other clothing (TL million)
1
25
937
Clothing, cleaning, repair and hire
(TL million)
0
10
261
Footwear (TL million)
9
173
5,567

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

24,289
554
22,295
1,169

29,278
530
27,120
1,303

27,409
484
25,310
1,271

29,075
413
26,942
1,310

30,020
355
27,780
1,411

30,674
396
28,171
1,502

28,168
407
25,939
1,308

25,640
425
23,488
1,253

89,456.76
29,232.69
92,481.25
94,954.29

271
8,358

324
9,197

345
8,565

410
8,423

473
8,966

606
9,314

514
8,709

474
7,770

96,029.57
90,592.48

435.76
7.88
403.65
19.40

402.91
7.11
372.04
18.68

422.23
5.99
391.25
19.03

430.76
5.10
398.63
20.25

434.56
5.60
399.09
21.28

393.87
5.69
362.70
18.29

353.79
5.86
324.09
17.29

67,463.19
22,029.09
69,744.92
71,610.63

4.83
136.89

5.07
125.91

5.96
122.32

6.79
128.66

8.58
131.95

7.19
121.78

6.54
107.21

72,421.83
68,319.99

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (TL per capita)
0.52
9.73
274.06
366.17
Clothing materials (TL per capita)
0.03
0.49
10.61
8.36
Garments (TL per capita)
0.46
8.66
245.14
336.10
Other clothing (TL per capita)
0.02
0.43
14.31
17.62
Clothing, cleaning, repair and hire
(TL per capita)
0.01
0.16
3.99
4.09
Footwear (TL per capita)
0.16
2.92
85.03
126.00
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1162

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

96.13

85.00

196.00

258.76

326.67

383.29

351.74

464.57

509.00

553.90

604.44

528.74

61.0

70.2

70.4

71.6

72.3

71.4

72.5

69.0

69.0

68.2

67.5

10.60

39.0

29.8

29.6

28.4

27.7

28.6

27.5

31.0

31.0

31.8

32.5

-16.58

Healthy life expectancy at birth

Total population (years)
65
Males (years)
62
Females (years)
67

68
65
70

71
68
73

71
69
73

71
69
74

71
69
74

72
69
74

72
69
74

72
70
74

72
70
75

72
70
75

11.80
11.84
11.77

22.0

21.4

21.3

21.4

21.6

21.8

22.1

22.4

22.6

22.9

23.11

31.1

32.9

33.6

34.4

35.2

35.9

36.5

37.0

37.3

37.4

20.63

131
14

150
16

158
16

164
17

161
16

158
16

158
16

159
16

162
16

15
6
28

19
7
31

19
8
33

20
7
34

19
7
34

19
7
33

18
7
33

18
6
32

18
6
32

89

120

144

162

181

186

178

176

176

2.27
0.24

2.36
0.24

2.42
0.24

2.33
0.23

2.27
0.23

2.24
0.22

2.23
0.22

2.24
0.22

0.28
0.11
0.47

0.29
0.11
0.49

0.29
0.11
0.50

0.28
0.10
0.49

0.27
0.10
0.48

0.26
0.09
0.46

0.25
0.09
0.45

0.24
0.08
0.44

1.81

2.14

2.38

2.62

2.66

2.52

2.46

2.43

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
18.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
31.0

Consumer health (selected) retail sales by category

Consumer health retail sales (TL
million)
Analgesics (TL million)
Cough, Cold and Allergy (Hay Fever)
Remedies (TL million)
Digestive Remedies (TL million)
Medicated Skin Care (TL million)
Vitamins and Dietary Supplements (TL
million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (TL per
capita)
2.00
Analgesics (TL per capita)
0.22
Cough, Cold and Allergy (Hay Fever)
Remedies (TL per capita)
0.23
Digestive Remedies (TL per capita)
0.09
Medicated Skin Care (TL per capita)
0.42
Vitamins and Dietary Supplements (TL
per capita)
1.36
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1163

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

404
228

1,614
3,490

1,783
3,861

1,958
4,353

2,012
4,998

1,952
5,820

2,027
6,488

2,140
7,077

2,271
7,545

2,389
7,950

30,238.55
12,929.35

13

24

25

30

27

35

31

39

40

94

3,610

4,547

6,117

6,981

7,496

7,466

7,751

8,206

8,769

192,580.32

1.58

55.13

68.55

91.04

102.62

108.86

107.14

109.81

114.75

121.00

145,261.42

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (TL million)
2
35
1,004
Hotels and other accommodation
consumer expenditure (TL per capita)
0.03
0.59
15.34

1,050

1,560

1,544

1,614

1,551

1,598

1,711

1,833

105,918.62

15.83

23.22

22.70

23.44

22.26

22.64

23.92

25.30

79,882.31

1990
Satellite TV and Cable TV households
Cable TV households (000)
8
Satellite TV households (000)
61
Cinema attendances
Cinema attendances (million)

10

Package holidays consumer expenditure

Package holidays consumer
expenditure (TL million)
5
Package holidays consumer
expenditure (TL per capita)
0.08

Source: Euromonitor International from Council of Europe

630

Euromonitor International 2011

Section 3 Country snapshots Turkey

Consumer Technology

Table: 3.1164

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.1

0.2

1.7

9.1

16.5

23.5

28.5

33.3

CD player and DVD player/recorder households

CD player households (% of
households)
5.2
5.9
DVD player/recorder households (% of
households)
0.0

6.8

6.9

7.1

7.2

7.3

7.4

7.5

7.7

7.8

2.1

4.5

7.8

11.0

14.8

18.1

21.2

24.0

26.6

% change
1990-2010

50.48

Video game console households

Video game console households (% of
households)
1.4

8.1

14.1

14.7

15.1

15.5

15.8

16.2

16.5

16.2

16.1

1,012.41

Mobile telephone households

Mobile telephone households (% of
households)

4.1

49.6

54.5

67.1

72.6

80.0

86.1

87.2

87.6

88.1

36,449.40

50

7,784

8,548

10,243

11,003

13,149

20,901

25,404

27,233

29,296

0.2

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1165

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

16.7

21.7

25.6

25.8

26.3

26.8

27.4

27.9

28.4

28.9

29.4

76.35

164

10,159

15,856

17,725

19,988

22,539

23,408

24,645

23,256

27,601

365,800.80

209

344

412

420

424

394

354

328

386

219,667.84

148

9,246

14,642

16,354

18,443

20,798

21,553

22,717

21,028

25,003

373,846.90

243

393

455

589

681

840

958

1,250

1,555

626,887.36

462

477

504

536

636

620

616

650

658

151,603.48

155.15

239.03

263.82

293.82

327.31

335.89

349.14

325.18

380.84

275,941.99

3.18

5.18

6.13

6.18

6.15

5.66

5.01

4.59

5.32

165,696.71

141.21

220.73

243.40

271.11

302.04

309.28

321.83

294.03

344.99

282,012.11

3.71

5.93

6.77

8.65

9.88

12.06

13.57

17.48

21.45

472,910.27

7.05

7.19

7.51

7.88

9.23

8.90

8.73

9.09

9.08

114,347.77

Transport services consumer expenditure

Transport services consumer
expenditure (TL million)
8
Rail travel consumer expenditure (TL
million)
0
Buses, coaches and taxis consumer
expenditure (TL million)
7
Air travel consumer expenditure (TL
million)
0
Other travel consumer expenditure
(TL million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (TL per capita)
0.14
2.77
Rail travel consumer expenditure (TL
per capita)
0.00
0.06
Buses, coaches and taxis consumer
expenditure (TL per capita)
0.12
2.49
Air travel consumer expenditure (TL
per capita)
0.00
0.07
Other travel consumer expenditure
(TL per capita)
0.01
0.15
Source: Euromonitor International from national statistics

Money

Table: 3.1166

1990
Annual savings and savings ratio
Annual savings (TL million)
3
Savings ratio (% of disposable
income)
1.1

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,549

2,444

2,800

-409

-1,229

-1,271

483

2,694

3,429

116,667.18

0.1

0.6

0.7

0.7

-0.1

-0.2

-0.2

0.1

0.4

0.4

-59.96

7,110

15,305

30,511

45,316

65,203

88,330

116,720

113,219

112,285

307

801

2,439

12,389

22,137

30,735

38,689

40,267

43,974

6,803

14,504

28,072

32,928

43,066

57,595

78,031

72,952

68,310

35,057

39,563

43,085

48,244

53,464

55,510

60,551

64,662

71,710

15,706

19,863

26,681

29,978

32,433

37,335

43,394

45,206

46,272

Consumer lending by category

Consumer lending (total) (TL million)
Mortgages/housing share of total
consumer lending (TL million)
Consumer credit share of total
consumer lending (TL million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

631

World Consumer Lifestyles Databook 2011

Turkmenistan

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1167

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

362
612
349
537
350
616
668
460
238

349
707
412
611
395
680
800
551
278

287
623
465
745
465
792
885
751
307

300
601
459
765
479
814
897
790
308

315
585
448
782
495
837
909
829
310

325
575
435
793
511
861
924
867
312

330
574
421
799
527
887
940
904
315

329
580
406
798
543
914
958
940
320

323
591
394
790
556
941
979
975
326

316
603
385
777
567
964
1,001
1,009
335

311
613
382
760
572
983
1,026
1,041
346

% change
1990-2010
-14.24
0.08
9.26
41.55
63.32
59.56
53.52
126.62
45.15

Source: National statistical offices/Euromonitor International

People

Table: 3.1168

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
3,668
0-14 yrs (000)
1,486
15-64 yrs (000)
2,043
65+ yrs (000)
139

4,187
1,655
2,361
172

4,634
1,605
2,822
207

4,704
1,594
2,898
213

4,774
1,582
2,976
217

4,843
1,569
3,055
219

4,911
1,554
3,137
219

4,977
1,538
3,221
219

5,044
1,523
3,303
217

5,110
1,511
3,383
216

5,177
1,504
3,457
216

41.13
1.20
69.25
54.71

Male population by age at January 1st

Male population by age at January
1st (000)
1,809
0-14 yrs (000)
751
15-64 yrs (000)
1,009
65+ yrs (000)
49

2,067
837
1,166
64

2,287
813
1,392
82

2,322
807
1,429
85

2,356
801
1,468
87

2,390
795
1,507
88

2,422
787
1,547
88

2,454
779
1,587
88

2,486
772
1,627
87

2,518
766
1,666
86

2,550
762
1,701
86

41.00
1.47
68.70
77.16

Female population by age at January 1st

Female population by age at January
1st (000)
1,859
0-14 yrs (000)
735
15-64 yrs (000)
1,034
65+ yrs (000)
91

2,120
817
1,195
108

2,347
792
1,430
125

2,382
786
1,468
128

2,418
781
1,508
130

2,454
774
1,549
131

2,488
767
1,590
131

2,523
759
1,633
131

2,557
751
1,676
130

2,592
745
1,717
130

2,626
742
1,755
130

41.25
0.93
69.78
42.69

Ethnic groups
Turkmen (000)
Uzbeks (000)
Russian (000)
Kazakh (000)
Other (000)

2,665
332
333
89
249

3,212
385
281
84
226

3,746
433
199
72
183

3,822
441
191
71
179

3,897
448
184
71
175

3,970
455
177
70
172

4,040
462
171
69
169

4,109
468
165
69
166

4,177
475
160
68
164

4,244
482
155
68
162

4,310
489
150
67
160

61.73
47.37
-54.90
-24.29
-35.83

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

1,348
58
153
2,106

1,552
61
155
2,416

1,736
60
142
2,693

1,765
59
140
2,736

1,794
59
138
2,779

1,822
59
136
2,822

1,850
59
135
2,863

1,878
59
133
2,903

1,905
59
131
2,944

1,932
59
130
2,985

1,959
59
128
3,027

45.26
1.59
-16.47
43.77

-28.09

24

25

25

25

25

25

25

25

4.98

23

23

23

23

23

23

23

23

4.06

2,187
2,517

2,239
2,535

2,291
2,552

2,344
2,567

2,397
2,580

2,451
2,593

2,506
2,604

2,562
2,614

55.07
29.70

10

10

10

10

11

11

11

11

41.13

697,086
218,021
174,472
108,267
86,371
65,647
59,226
65,838
59,176
37,339

720,449
223,172
179,623
110,070
87,035
67,483
61,257
66,765
60,794
37,974

743,761
228,354
184,777
111,905
87,741
69,323
63,283
67,715
62,416
38,621

767,055
233,576
189,941
113,776
88,492
71,169
65,306
68,690
64,044
39,280

790,412
238,861
195,135
115,693
89,297
73,029
67,334
69,698
65,684
39,954

813,908
244,231
200,377
117,667
90,161
74,908
69,373
70,743
67,344
40,648

837,620
249,707
205,685
119,707
91,091
76,814
71,429
71,830
69,028
41,365

861,634
255,311
211,080
121,823
92,095
78,754
73,510
72,967
70,744
42,107

104.24
54.74
81.56
30.28
6.51
73.86
109.21
22.72
70.83
31.46

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
8
6
First marriage: average age of men
(years)
24
23
24
First marriage: average age of women
(years)
23
22
23
Urban and rural population, and population density
Urban population (000)
1,653
1,896
2,138
Rural population (000)
2,015
2,291
2,495
Population density (persons per sq
km)
8
9
10
Population of major cities
Asgabat (Number)
Turkmenabat (Number)
Dasoguz (Number)
Mari (Number)
Balkanabat (Number)
Bayramali (Number)
Serdar (Number)
Turkmenbasi (Number)
Tecen (Number)
Buzmeyin (Number)

421,880
164,996
116,258
93,506
86,464
45,298
35,137
59,459
41,411
32,031

540,600
189,200
141,800
101,000
87,800
54,300
45,500
63,000
49,300
34,700

674,541
213,177
169,541
106,635
85,861
63,895
57,263
65,019
57,636
36,761

Source: Euromonitor International from national statistics/UN

632

Euromonitor International 2011

Section 3 Country snapshots Turkmenistan

House and Home

Table: 3.1169

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
528
Over US$5,000 (000)
62
Over US$15,000 (000)
3
Over US$35,000 (000)
1
Over US$55,000 (000)
1

651
323
53
13
8

679
460
118
21
11

695
519
170
32
14

706
532
181
36
15

725
623
295
76
30

739
658
346
103
42

737
530
166
32
14

741
473
119
23
12

757
511
143
27
12

Households by number of persons

1 person (000)
44
2 persons (000)
53
3 persons (000)
68
4 persons (000)
100
5 persons (000)
108
6+ persons (000)
208

44
54
69
104
114
234

45
57
72
113
125
277

45
57
73
114
127
283

45
58
73
116
128
290

45
58
74
117
130
297

45
59
74
119
132
305

46
59
75
120
134
312

46
60
75
122
136
320

46
60
76
123
137
328

46
61
76
125
139
336

4.46
14.92
12.54
25.30
28.55
61.22

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

44
177
208
56
95

44
178
210
50
139

45
210
220
43
171

45
218
222
41
174

45
227
223
40
176

45
238
226
38
174

45
245
230
37
176

46
247
232
36
186

46
256
234
35
187

46
267
235
33
190

46
277
237
32
191

4.46
56.44
13.77
-42.95
100.54

Households by tenure
Home owner (000)
Rented (000)
Other (000)

225
253
103

283
230
108

352
211
125

363
210
127

374
208
128

386
207
129

402
202
130

418
197
131

431
193
133

446
189
135

461
186
136

105.15
-26.45
31.84

264

256

259

262

265

268

272

275

278

282

4.55

88
262
7

78
347
8

79
354
8

80
361
8

80
368
8

81
376
8

82
383
8

83
391
8

84
399
8

85
408
8

-19.35
105.48
12.35

3
1
0
1
0

192
48
27
59
8

311
71
45
92
13

419
94
59
125
19

458
95
60
146
20

719
141
89
231
30

884
167
107
287
36

1,042
190
124
340
42

1,128
200
130
372
46

1,292
222
146
431
52

44.0
0.0
2.6
0.0
0.0
80.5
35.1
0.3
24.2
59.6

68.8
0.0
7.8
0.2
0.2
87.4
44.4
0.4
35.8
62.2

70.7
0.0
8.9
0.2
0.4
88.0
45.3
0.4
37.4
62.4

72.0
0.1
10.4
0.3
1.6
88.5
46.2
0.5
38.5
62.8

73.0
0.1
11.8
0.4
1.9
88.9
47.0
0.4
39.7
63.2

73.9
0.1
13.0
0.5
2.3
89.3
47.6
0.5
41.0
63.5

74.7
0.2
14.0
0.7
5.0
89.6
48.0
0.5
41.9
63.9

75.2
0.3
15.0
0.9
7.0
89.9
48.3
0.5
42.9
64.2

75.6
0.3
15.7
1.1
8.5
90.1
48.6
0.5
43.8
64.6

76.0
0.4
16.4
1.3
9.7
90.3
48.8
0.5
44.7
64.9

Households by type of dwelling

Detached house (000)
269
Semi-detached and terraced house
(000)
106
Apartment (000)
198
Other (000)
7
Household running costs
Household running costs (TMT million)
Electricity (TMT million)
Gas (TMT million)
Solid Fuels (TMT million)
Liquid Fuels (TMT million)
Household durable ownership
Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

18.1
0.0
1.2
0.0
0.0
70.8
26.4
0.2
17.5
57.1

1995

318.88
1,268.59
27.59
84.88
121.86
155.47
13.80

Source: Euromonitor International from national statistics

www.euromonitor.com

633

World Consumer Lifestyles Databook 2011

Income

Table: 3.1170

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (TMT
per capita)
28.16
1,233.91
Gross income (annual, constant) (TMT
per capita)
1,424.87
1,820.28
Disposable income (annual, current)
(TMT per capita)
23.46
970.30
Disposable income (annual, constant)
(TMT per capita)
1,186.93
1,431.40
Gross income (annual, current) by age
Aged 15-19 (TMT)
Aged 20-24 (TMT)
Aged 25-29 (TMT)
Aged 30-34 (TMT)
Aged 35-39 (TMT)
Aged 40-44 (TMT)
Aged 45-49 (TMT)
Aged 50-54 (TMT)
Aged 55-59 (TMT)
Aged 60-64 (TMT)
Aged 65+ (TMT)
Gross income (annual, constant) by age
Aged 15-19 (TMT)
Aged 20-24 (TMT)
Aged 25-29 (TMT)
Aged 30-34 (TMT)
Aged 35-39 (TMT)
Aged 40-44 (TMT)
Aged 45-49 (TMT)
Aged 50-54 (TMT)
Aged 55-59 (TMT)
Aged 60-64 (TMT)
Aged 65+ (TMT)

2003

2004

2005

2006

2007

2008

2009

2010

1,843.88

2,197.34

2,304.21

3,311.24

3,984.54

4,490.74

4,893.34

5,443.42

2,615.17

2,987.28

2,870.48

3,867.03

4,438.73

4,425.75

5,019.90

5,443.42

1,463.32

1,791.61

1,848.51

2,711.43

3,196.42

3,625.60

3,861.21

4,276.48

2,075.43

2,435.69

2,302.78

3,166.54

3,560.78

3,573.12

3,961.08

4,276.48

28
39
52
62
64
62
56
51
43
36
26

1,246
1,687
2,139
2,466
2,570
2,407
2,121
1,802
1,534
1,397
1,057

1,764
2,422
3,116
3,633
3,846
3,643
3,228
2,745
2,299
2,154
1,629

2,059
2,821
3,641
4,259
4,535
4,334
3,856
3,284
2,744
2,588
1,997

2,072
2,846
3,714
4,391
4,718
4,580
4,108
3,509
2,949
2,742
2,196

2,971
4,024
5,242
6,196
6,655
6,525
5,875
5,027
4,257
3,875
3,244

3,528
4,740
6,186
7,328
7,887
7,814
7,062
6,058
5,151
4,609
4,002

4,165
5,452
6,983
8,158
8,670
8,545
7,683
6,557
5,571
4,926
4,371

4,310
5,643
7,246
8,536
9,137
9,079
8,243
7,061
6,004
5,312
4,775

4,818
6,225
7,892
9,289
9,956
9,907
9,078
7,812
6,660
5,945
5,386

1,766
2,442
3,248
3,847
4,027
3,879
3,498
3,205
2,661
2,238
1,653

2,053
2,780
3,525
4,063
4,236
3,967
3,496
2,970
2,528
2,303
1,742

2,753
3,780
4,863
5,671
6,004
5,686
5,038
4,285
3,588
3,362
2,542

3,035
4,158
5,367
6,278
6,685
6,389
5,684
4,840
4,045
3,816
2,943

2,759
3,789
4,945
5,846
6,282
6,098
5,470
4,672
3,926
3,651
2,924

3,657
4,954
6,453
7,627
8,193
8,033
7,232
6,189
5,241
4,770
3,994

4,088
5,492
7,167
8,490
9,138
9,053
8,182
7,019
5,968
5,340
4,637

4,213
5,514
7,063
8,252
8,770
8,644
7,772
6,633
5,635
4,983
4,421

4,480
5,864
7,530
8,871
9,495
9,435
8,567
7,338
6,239
5,521
4,963

4,818
6,225
7,892
9,289
9,956
9,907
9,078
7,812
6,660
5,945
5,386

% change
1990-2010

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1171

1990
Consumer expenditure by category
Consumer expenditure by category
(TMT million)
Food and non-alcoholic beverages
(TMT million)
Alcoholic beverages and tobacco (TMT
million)
Clothing and footwear (TMT million)
Housing (TMT million)
Household goods and services (TMT
million)
Health goods and medical services
(TMT million)
Transport (TMT million)
Communications (TMT million)
Leisure and recreation (TMT million)
Education (TMT million)
Hotels and catering (TMT million)
Miscellaneous goods and services
(TMT million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

79

4,159

6,325

7,960

8,199

12,409

14,729

16,827

17,722

19,847

41

1,784

2,535

2,972

2,841

4,008

4,473

4,824

4,808

5,111

3
11
6

144
502
386

219
720
665

253
867
885

242
833
961

333
1,199
1,515

375
1,379
1,876

407
1,514
2,222

404
1,537
2,405

428
1,662
2,759

259

430

536

612

992

1,222

1,443

1,563

1,806

2
4
1
3
1
2

177
316
68
191
81
106

263
456
126
353
118
189

344
642
187
479
181
263

359
761
228
564
199
234

556
1,233
393
935
323
357

670
1,530
503
1,176
402
430

773
1,811
615
1,420
477
500

824
1,993
688
1,564
526
526

931
2,317
811
1,827
607
580

146

251

350

366

566

693

819

884

1,005

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Learning

Table: 3.1172

1990
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

191
356

146
358

145
357

144
357

143
356

143
356

143
356

142
355

142
355

141
355

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

7
15

% change
1990-2010

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

634

Euromonitor International 2011

Section 3 Country snapshots Turkmenistan

Eating

Table: 3.1173

1990
Food consumer expenditure by category
Food consumer expenditure (TMT
million)
Bread and cereals (TMT million)
Meat (TMT million)
Fish and seafood (TMT million)
Milk, cheese and eggs (TMT million)
Oils and fats (TMT million)
Fruit (TMT million)
Vegetables (TMT million)
Sugar and confectionery (TMT million)
Other foods (TMT million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

39
10
9
2
6
3
2
3
5
1

1,697
339
494
95
245
90
96
133
163
42

2,400
490
677
130
345
125
141
199
230
62

2,811
589
801
160
411
140
175
215
254
66

2,684
542
794
158
390
127
166
207
232
69

3,790
755
1,142
230
554
166
241
295
300
106

4,223
827
1,292
262
621
181
278
333
309
120

4,548
887
1,406
288
671
185
308
359
311
132

4,528
875
1,424
295
672
174
315
353
285
134

4,810
915
1,541
321
716
174
341
377
277
148

366.22
73.16
106.51
20.45

510.24
104.21
143.94
27.74

588.73
123.31
167.75
33.56

554.24
111.81
163.86
32.53

771.69
153.69
232.58
46.91

848.48
166.24
259.65
52.67

901.64
175.95
278.72
57.12

886.17
171.31
278.74
57.74

929.24
176.69
297.68
62.03

52.84
19.51
20.70
28.81

73.25
26.57
30.03
42.33

86.01
29.34
36.71
45.08

80.61
26.21
34.37
42.77

112.84
33.85
49.05
60.09

124.74
36.33
55.87
66.88

133.06
36.68
61.10
71.10

131.49
34.03
61.63
69.15

138.30
33.59
65.94
72.78

35.16
9.08

48.95
13.22

53.11
13.87

47.92
14.16

61.14
21.53

62.08
24.01

61.75
26.17

55.82
26.27

53.56
28.65

91

166

233

204

311

374

435

458

503

0.38

19.57

35.23

48.85

42.10

63.27

75.12

86.31

89.57

97.22

Food per capita consumer expenditure by category

Food consumer expenditure (TMT per
capita)
9.42
Bread and cereals (TMT per capita)
2.31
Meat (TMT per capita)
2.23
Fish and seafood (TMT per capita)
0.37
Milk, cheese and eggs (TMT per
capita)
1.37
Oils and fats (TMT per capita)
0.60
Fruit (TMT per capita)
0.50
Vegetables (TMT per capita)
0.62
Sugar and confectionery (TMT per
capita)
1.23
Other foods (TMT per capita)
0.19
Catering consumer expenditure
Catering consumer expenditure (TMT
million)
Catering consumer expenditure (TMT
per capita)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Drinking

Table: 3.1174

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (TMT million)
2
90
Beer (TMT million)
0
22
Spirits (TMT million)
1
55
Wine (TMT million)
0
14

137
33
83
22

162
39
97
26

154
37
92
25

212
51
127
34

239
57
144
39

261
62
156
42

260
62
155
42

276
66
165
45

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (TMT per capita)
0.43
19.46
29.20
Beer (TMT per capita)
0.09
4.66
6.94
Spirits (TMT per capita)
0.27
11.79
17.67
Wine (TMT per capita)
0.07
3.01
4.59

33.84
8.09
20.32
5.43

31.88
7.67
19.10
5.11

43.17
10.34
25.92
6.91

48.06
11.45
28.86
7.74

51.72
12.32
31.00
8.40

50.85
12.12
30.43
8.31

53.31
12.69
31.87
8.74

135
72

161
84

156
82

219
113

250
127

277
139

280
139

301
149

63

77

75

106

123

137

140

152

33.73

32.26

44.54

50.26

54.85

54.71

58.18

17.62

16.85

22.94

25.57

27.65

27.26

28.74

16.11

15.42

21.60

24.70

27.20

27.45

29.44

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (TMT million)
1
87
Coffee, tea and cocoa (TMT million)
1
47
Mineral waters, soft drinks, fruit
and vegetable juices (TMT million)
0
41

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (TMT per capita)
0.35
18.83
28.75
Coffee, tea and cocoa (TMT per
capita)
0.25
10.07
15.40
Mineral waters, soft drinks, fruit
and vegetable juices (TMT per capita)
0.10
8.76
13.34

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1175

1990
Tobacco consumer expenditure
Tobacco consumer expenditure (TMT
million)
Tobacco consumer expenditure (TMT
per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

53

82

92

88

121

136

147

144

153

0.19

11.52

17.37

19.23

18.17

24.72

27.23

29.06

28.24

29.47

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

635

World Consumer Lifestyles Databook 2011

Personal Appearance

Table: 3.1176

1990
Personal care consumer expenditure
Personal care consumer expenditure
(TMT million)
Personal care consumer expenditure
(TMT per capita)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

102

173

240

256

395

475

560

604

687

0.31

22.04

36.69

50.35

52.81

80.38

95.39

111.02

118.22

132.69

64
12
8
11
5
6

65
12
9
11
5
6

64
12
9
10
5
6

72
13
11
11
6
7

81
15
13
13
7
9

91
17
15
14
7
10

98
18
15
14
8
11

13.51
2.50
1.89
2.23
1.00
1.24

13.22
2.43
1.95
2.14
1.00
1.26

14.61
2.68
2.26
2.30
1.14
1.47

16.32
2.97
2.61
2.51
1.33
1.72

18.14
3.31
2.92
2.69
1.48
1.97

19.26
3.54
3.00
2.83
1.55
2.10

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (US$ million)
44
Colour cosmetics (US$ million)
8
Fragrances (US$ million)
6
Hair care (US$ million)
8
Mens grooming (US$ million)
3
Skin care (US$ million)
3

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (US$ per capita)
9.55
13.54
Colour cosmetics (US$ per capita)
1.76
2.54
Fragrances (US$ per capita)
1.22
1.78
Hair care (US$ per capita)
1.70
2.30
Mens grooming (US$ per capita)
0.71
1.00
Skin care (US$ per capita)
0.73
1.18

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Fashion

Table: 3.1177

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

614
9
555
38

744
11
672
46

718
11
648
44

1,038
15
937
63

1,199
16
1,083
72

1,323
17
1,193
79

1,349
17
1,216
81

1,464
18
1,320
87

11
106

15
123

15
115

23
161

28
180

33
191

35
188

39
198

155.81
2.32
140.85
9.57

148.21
2.18
133.82
9.07

211.38
3.02
190.72
12.86

240.98
3.26
217.50
14.55

262.24
3.43
236.58
15.76

263.98
3.36
238.04
15.79

282.87
3.50
254.97
16.84

3.07
25.85

3.14
23.75

4.78
32.71

5.67
36.12

6.46
37.92

6.79
36.89

7.56
38.26

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (TMT million)
9
425
Clothing materials (TMT million)
0
7
Garments (TMT million)
8
385
Other clothing (TMT million)
1
26
Clothing, cleaning, repair and hire
(TMT million)
0
7
Footwear (TMT million)
2
77

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (TMT per capita)
2.16
91.81
130.48
Clothing materials (TMT per capita)
0.09
1.46
1.97
Garments (TMT per capita)
1.87
83.07
118.04
Other clothing (TMT per capita)
0.15
5.70
8.07
Clothing, cleaning, repair and hire
(TMT per capita)
0.05
1.59
2.39
Footwear (TMT per capita)
0.49
16.52
22.55

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

636

Euromonitor International 2011

Section 3 Country snapshots Turkmenistan

Health and Wellness

Table: 3.1178

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

40.66

63.00

90.86

108.14

119.53

123.42

139.01

73.00

50.38

40.44

62.8

72.1

72.4

66.6

60.0

54.6

52.1

54.5

51.9

50.1

% change
1990-2010

37.2

27.9

27.6

33.4

40.0

45.4

47.9

45.5

48.1

49.9

Healthy life expectancy at birth

Total population (years)
63
Males (years)
59
Females (years)
66

63
59
67

64
60
68

64
60
68

64
60
68

64
60
69

64
61
69

65
61
69

65
61
69

65
61
69

65
61
69

4.24
3.94
4.50

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
6.2
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
31.4

6.9

12.2

13.1

14.0

14.7

15.2

15.6

15.8

16.0

16.1

159.58

32.6

35.0

35.4

35.8

36.2

36.6

37.0

37.4

37.7

38.0

21.26

4
2

5
2

6
2

6
2

7
3

8
3

8
3

9
3

10
3

1
1
1

1
1
1

1
1
1

1
1
2

1
1
2

2
2
2

2
2
2

2
2
2

2
2
2

1.07
0.41

1.17
0.45

1.32
0.49

1.47
0.54

1.69
0.60

1.67
0.61

1.72
0.63

1.86
0.65

0.19
0.21
0.25

0.20
0.23
0.28

0.24
0.26
0.31

0.26
0.29
0.36

0.32
0.33
0.42

0.30
0.33
0.40

0.31
0.34
0.42

0.33
0.39
0.45

0.66

0.73

0.80

0.96

1.13

1.07

1.08

1.16

Consumer health (selected) retail sales by category

Consumer health retail sales (US$
million)
Analgesics (US$ million)
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ million)
Digestive Remedies (US$ million)
Medicated Skin Care (US$ million)
Vitamins and Dietary Supplements
(US$ million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (US$
per capita)
0.95
Analgesics (US$ per capita)
0.37
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ per capita)
0.15
Digestive Remedies (US$ per capita)
0.18
Medicated Skin Care (US$ per capita)
0.23
Vitamins and Dietary Supplements
(US$ per capita)
0.57
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1179

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

12

15

15

24

29

34

37

42

0.00

1.54

2.46

3.05

3.18

4.83

5.91

6.80

7.16

8.04

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (TMT million)
0
15
Hotels and other accommodation
consumer expenditure (TMT per capita)
0.06
3.28

24

30

30

47

56

65

68

77

5.04

6.22

6.23

9.51

11.31

12.83

13.39

14.87

Satellite TV and Cable TV households

Cable TV households (000)
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (TMT million)
Package holidays consumer
expenditure (TMT per capita)

% change
1990-2010

Source: Euromonitor International from Council of Europe

Consumer Technology

Table: 3.1180

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.2

1.4

1.4

1.5

1.6

1.7

1.8

1.9

1.9

2.0

0.1

0.3

0.7

1.2

1.6

2.1

2.7

3.5

4.3

0.6

2.9

3.0

3.1

3.2

3.2

3.3

3.4

3.5

3.6

0.0

1.0

1.6

2.4

3.5

5.0

6.4

7.7

8.9

10.0

14

20

36

48

65

70

84

80

107

Broadband internet-enabled households

Broadband internet-enabled
households (% of households)
CD player and DVD player/recorder households
CD player households (% of
households)
0.6
0.9
DVD player/recorder households (% of
households)
0.0
Video game console households
Video game console households (% of
households)
Mobile telephone households
Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

209.28

Source: National statistical offices/Euromonitor International

www.euromonitor.com

637

World Consumer Lifestyles Databook 2011

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1181

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

14.3

22.2

30.7

31.4

32.2

33.0

33.7

34.4

35.1

35.7

36.3

Transport services consumer expenditure

Transport services consumer
expenditure (TMT million)
Rail travel consumer expenditure
(TMT million)
Buses, coaches and taxis consumer
expenditure (TMT million)
Air travel consumer expenditure (TMT
million)
Other travel consumer expenditure
(TMT million)

121

184

244

252

379

455

524

557

626

20

30

40

42

63

75

87

92

104

55

84

112

117

176

212

244

260

293

26

39

52

53

79

94

108

114

128

19

30

40

41

61

74

85

90

101

26.07

39.07

51.14

52.10

77.20

91.47

103.97

109.07

120.98

4.28

6.44

8.45

8.61

12.78

15.14

17.22

18.08

20.06

11.95

17.85

23.40

24.10

35.84

42.56

48.47

50.97

56.69

5.63

8.40

10.90

10.95

16.10

18.95

21.42

22.35

24.66

4.20

6.38

8.39

8.45

12.48

14.83

16.87

17.68

19.58

Transport services per capita consumer expenditure

Transport services consumer
expenditure (TMT per capita)
0.62
Rail travel consumer expenditure
(TMT per capita)
0.11
Buses, coaches and taxis consumer
expenditure (TMT per capita)
0.27
Air travel consumer expenditure (TMT
per capita)
0.12
Other travel consumer expenditure
(TMT per capita)
0.11

% change
1990-2010
154.49

Source: Euromonitor International from national statistics

Money

Table: 3.1182

1990
Annual savings and savings ratio
Annual savings (TMT million)
Savings ratio (% of disposable
income)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

20

408

623

650

792

948

1,225

1,501

2,037

2,303

20.1

9.1

9.0

7.6

8.9

7.1

7.7

8.2

10.3

10.4

587

1,360

3,273

6,753

12,050

21,154

35,533

31,771

31,449

13

34

100

332

1,537

3,306

6,058

5,341

5,326

574

1,326

3,173

6,421

10,512

17,848

29,474

26,430

26,123

512

853

1,150

2,022

2,491

3,334

4,192

4,632

4,783

24

59

133

332

508

1,023

1,070

1,034

Consumer lending by category

Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

Source: National statistical offices/Euromonitor International

638

Euromonitor International 2011

Section 3 Country snapshots Ukraine

Ukraine

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1183

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,173
4,566
2,880
5,100
3,376
6,168
10,051
13,258
10,957

1,656
4,279
3,127
5,066
3,622
6,318
9,758
13,550
11,533

1,129
2,832
2,517
5,368
3,669
6,420
8,634
13,159
11,497

1,141
2,672
2,360
5,299
3,769
6,517
8,552
13,134
11,373

1,163
2,551
2,213
5,135
3,805
6,572
8,502
13,244
11,248

1,214
2,440
2,081
4,956
3,881
6,687
8,467
13,408
11,213

1,249
2,362
1,972
4,755
3,891
6,738
8,486
13,505
11,120

1,301
2,336
1,870
4,493
3,808
6,767
8,509
13,671
11,108

1,345
2,348
1,780
4,247
3,696
6,713
8,590
13,654
11,106

1,429
2,383
1,685
4,008
3,570
6,643
8,650
13,633
11,111

1,481
2,455
1,604
3,795
3,391
6,520
8,747
13,568
11,216

% change
1990-2010
-31.82
-46.23
-44.30
-25.59
0.44
5.72
-12.98
2.34
2.36

Source: National statistical offices/Euromonitor International

People

Table: 3.1184

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
51,557
0-14 yrs (000)
11,084
15-64 yrs (000)
34,298
65+ yrs (000)
6,175

51,301
10,529
33,811
6,961

48,241
7,953
33,326
6,962

47,824
7,570
33,060
7,193

47,443
7,246
32,827
7,369

47,101
6,990
32,604
7,508

46,749
6,765
32,417
7,567

46,466
6,606
32,256
7,603

46,192
6,501
32,184
7,507

45,963
6,476
32,170
7,317

45,783
6,482
32,120
7,180

-11.20
-41.52
-6.35
16.28

Male population by age at January 1st

Male population by age at January
1st (000)
23,826
0-14 yrs (000)
5,643
15-64 yrs (000)
16,365
65+ yrs (000)
1,818

23,793
5,378
16,205
2,210

22,316
4,077
15,913
2,327

22,113
3,882
15,803
2,428

21,928
3,717
15,711
2,500

21,755
3,586
15,618
2,550

21,575
3,471
15,535
2,569

21,435
3,390
15,468
2,577

21,298
3,336
15,430
2,531

21,185
3,325
15,410
2,450

21,096
3,330
15,378
2,388

-11.46
-40.99
-6.03
31.34

Female population by age at January 1st

Female population by age at January
1st (000)
27,730
27,508
0-14 yrs (000)
5,441
5,151
15-64 yrs (000)
17,933
17,606
65+ yrs (000)
4,357
4,752

25,925
3,877
17,413
4,635

25,711
3,688
17,257
4,766

25,515
3,530
17,116
4,869

25,347
3,404
16,986
4,957

25,174
3,293
16,883
4,998

25,031
3,217
16,789
5,025

24,895
3,165
16,754
4,975

24,778
3,151
16,760
4,867

24,686
3,152
16,742
4,792

-10.98
-42.07
-6.64
9.99

Ethnic groups
Ukrainian (000)
Russian (000)
Crimean Tatar (000)
Belorussian (000)
Moldovan (000)
Bulgarian (000)
Romanian (000)
Hungarian (000)
Polish (000)
Jewish (000)
Other (000)

37,659
11,283
18
455
307
254
155
202
202
378
644

38,675
10,168
135
380
283
231
154
180
180
142
772

37,662
8,204
256
281
238
189
145
141
141
95
890

37,457
8,002
268
270
232
183
143
136
136
92
904

37,269
7,817
279
260
227
178
142
131
131
90
918

37,111
7,640
290
251
222
173
141
126
126
88
931

36,940
7,468
301
242
218
168
140
122
122
86
943

36,817
7,312
311
233
213
164
139
118
118
85
956

36,701
7,160
321
225
209
160
138
114
114
83
969

36,580
7,012
330
217
205
155
137
110
110
82
981

36,451
6,868
340
209
201
151
136
106
106
81
992

-3.21
-39.13
1,781.08
-54.06
-34.33
-40.37
-12.35
-47.46
-47.45
-78.65
53.90

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

26,396
2,682
4,826
17,563

25,767
3,227
5,056
17,174

23,597
3,751
5,082
15,754

23,310
3,810
5,082
15,566

23,044
3,869
5,080
15,396

22,813
3,921
5,079
15,237

22,562
3,972
5,082
15,084

22,363
4,022
5,085
14,948

22,176
4,071
5,085
14,815

21,996
4,118
5,096
14,709

21,851
4,171
5,105
14,613

-17.22
55.51
5.78
-16.80

7
4

8
4

6
4

6
4

6
4

6
4

6
3

6
3

6
3

-39.18
-8.68

26

26

26

26

26

26

26

26

26

8.28

23

23

23

23

23

23

23

23

24

12.74

32,233
15,590

32,015
15,428

31,833
15,268

31,628
15,121

31,509
14,957

31,367
14,825

31,268
14,695

31,214
14,569

-10.37
-12.93

83

82

81

81

80

80

79

79

-11.19

2,630,934
1,437,704
1,045,302
1,011,240
997,333
800,660
720,277
658,665
511,326
486,075

2,646,429
1,422,402
1,037,016
1,003,210
988,856
794,087
714,618
653,986
509,894
483,220

2,666,750
1,409,010
1,030,320
996,472
981,728
788,567
709,871
650,073
508,852
480,840

2,686,466
1,395,017
1,023,217
989,147
974,074
782,602
704,700
645,727
507,316
478,077

2,714,212
1,385,254
1,019,097
984,608
969,212
778,861
701,509
643,151
507,059
476,578

2,740,233
1,375,131
1,014,340
979,450
963,787
774,648
697,873
640,126
506,381
474,715

2,758,789
1,365,927
1,009,909
974,755
958,855
770,814
694,561
637,366
505,610
472,995

2,776,099
1,357,471
1,005,808
970,391
954,284
767,257
691,482
634,787
504,857
471,377

6.21
-16.00
-14.80
-13.17
-14.15
-13.52
-12.88
-11.32
-0.63
-9.56

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
9
8
Divorce rates (per 000 population)
4
4
First marriage: average age of men
(years)
24
24
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
34,823
34,770
32,488
Rural population (000)
16,733
16,530
15,753
Population density (persons per sq
km)
89
89
83
Population of major cities
Kiev (Number)
Kharkov (Number)
Dnepropetrovsk (Number)
Odessa (Number)
Donetsk (Number)
Zaporizhzhya (Number)
Lviv (Number)
Kryvyy Rih (Number)
Mykolayiv (Number)
Mariupol (Zdanov) (Number)

2,613,837
1,615,960
1,180,461
1,117,581
1,111,609
887,170
793,670
715,822
508,067
521,195

2,668,797
1,598,155
1,158,145
1,105,263
1,096,595
877,519
786,362
713,122
525,704
521,629

2,620,836
1,454,897
1,055,320
1,020,562
1,007,150
808,279
726,848
664,121
513,110
489,403

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

639

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1185

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
11,235
Over US$5,000 (000)
807
Over US$15,000 (000)
203
Over US$35,000 (000)
70
Over US$55,000 (000)
39

11,776
311
69
24
13

13,327
441
91
31
18

15,806
895
146
50
29

18,046
2,780
503
174
99

18,768
4,080
366
126
71

19,348
6,894
536
184
104

19,678
10,330
1,095
336
190

19,262
5,847
768
267
152

19,410
7,037
815
281
159

Households by number of persons

1 person (000)
2,279
2 persons (000)
2,551
3 persons (000)
3,331
4 persons (000)
3,730
5 persons (000)
1,818
6+ persons (000)
850

2,901
3,083
3,907
3,554
1,578
753

5,141
5,241
3,919
2,739
1,025
637

5,521
5,614
3,805
2,599
955
627

5,830
5,916
3,695
2,481
898
618

6,077
6,156
3,595
2,382
852
611

6,263
6,338
3,504
2,298
814
604

6,410
6,482
3,428
2,230
785
599

6,519
6,587
3,362
2,175
761
594

6,595
6,660
3,306
2,128
741
589

6,644
6,708
3,257
2,089
725
585

191.47
162.93
-2.22
-43.98
-60.11
-31.18

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

2,279
2,691
4,134
2,454
3,001

2,901
2,498
3,387
1,509
5,481

5,141
2,722
2,538
519
7,781

5,521
2,733
2,480
512
7,874

5,830
2,740
2,435
507
7,925

6,077
2,739
2,333
493
8,031

6,263
2,733
2,226
476
8,124

6,410
2,730
2,133
458
8,202

6,519
2,728
2,053
444
8,254

6,595
2,712
1,967
431
8,314

6,644
2,687
1,876
416
8,385

191.47
-0.17
-54.62
-83.04
179.44

8,104

9,978
9,978
5,349
447

15,194
188
15,006
3,512
415

15,581
260
15,320
3,444
413

15,907
340
15,567
3,370
396

16,135
393
15,741
3,301
386

16,304
443
15,861
3,241
387

16,429
498
15,932
3,187
381

16,505
531
15,974
3,137
378

16,554
593
15,961
3,094
359

104.28

8,104
5,979
476

14,669
125
14,544
3,604
428

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

1995

96.96
-48.25
-24.51

Households by type of dwelling

Detached house (000)
7,687
Semi-detached and terraced house
(000)
2,679
Apartment (000)
3,927
Other (000)
267

8,127

9,165

9,330

9,444

9,517

9,547

9,560

9,549

9,519

9,472

23.22

2,081
5,334
234

1,875
7,391
270

1,908
7,606
276

1,932
7,783
279

1,946
7,928
281

1,953
8,041
281

1,955
8,139
280

1,953
8,218
277

1,947
8,281
273

1,937
8,330
269

-27.68
112.14
0.75

Household running costs

Household running costs (UAH million)
Electricity (UAH million)
Gas (UAH million)
Solid Fuels (UAH million)
Liquid Fuels (UAH million)

0
0
0
0
0

1,176
418
180
307
26

5,601
1,826
827
1,529
266

6,223
1,914
916
1,743
332

6,961
2,086
1,004
1,993
414

9,867
2,857
1,370
2,937
654

12,579
3,591
1,729
3,745
858

16,309
4,594
2,246
4,847
1,166

21,680
5,998
2,946
6,461
1,639

21,612
5,907
2,922
6,410
1,749

23,669
6,437
3,165
6,979
1,976

40.0
0.0
0.3
0.2
0.1
87.6
27.2
1.0
46.0
66.0

56.4
0.0
0.6
0.8
0.6
88.5
38.0
1.1
50.2
55.0

74.2
0.1
2.1
3.6
4.5
91.4
52.9
1.3
54.1
74.4

78.7
0.2
2.4
4.5
5.6
92.1
52.0
1.3
55.5
74.7

83.0
0.2
2.8
6.1
7.0
92.7
52.8
1.4
56.0
74.0

85.8
0.2
3.2
8.9
8.9
93.5
53.5
1.4
61.6
75.9

88.7
0.1
3.8
14.3
11.5
94.3
54.0
1.4
63.9
77.2

91.3
0.3
5.4
21.5
16.4
95.5
54.5
1.5
68.6
80.3

93.9
0.4
6.9
28.6
21.2
96.6
55.0
1.5
73.3
83.3

94.9
0.5
7.3
35.2
24.1
97.1
55.3
1.5
76.5
84.3

95.4
0.5
7.7
40.4
26.3
97.4
55.7
1.5
79.1
85.0

19,035
8,350
5,825
3,650
580
530
100

19,285
8,400
6,000
3,700
550
540
95

19,885
8,450
6,450
3,750
585
550
100

20,084
8,470
6,604
3,750
600
560
100

20,300
8,490
6,660
3,800
640
610
100

20,934
8,520
6,870
4,056
730
648
110

21,728
8,575
6,925
4,568
835
700
125

24,257
8,895
8,517
5,000
900
800
145

24,420
8,900
8,710
5,000
920
750
140

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Cat (000s of animals)
Dog (000s of animals)
Fish (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

138.52
40,893.07
2,920.97
21,000.61
38,817.95
11.24
104.37
48.86
71.93
28.76

Source: Euromonitor International from national statistics

640

Euromonitor International 2011

Section 3 Country snapshots Ukraine

Income

Table: 3.1186

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (UAH
per capita)
0.02
725.60
Gross income (annual, constant) (UAH
per capita)
23,465.76
8,497.11
Disposable income (annual, current)
(UAH per capita)
0.02
544.69
Disposable income (annual, constant)
(UAH per capita)
20,060.03
6,378.59

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,745.54

4,373.39

5,753.54

8,111.51

9,926.33

13,015.99

17,895.08

18,492.72

21,003.24

10,055.50

11,061.24

13,239.67

16,321.60

18,174.03

21,002.67

22,915.70

20,309.80

21,003.24

2,944.72

3,409.54

4,480.83

6,344.59

7,787.34

10,150.95

13,767.42

14,258.76

16,178.15

7,905.58

8,623.44

10,310.99

12,766.29

14,257.77

16,379.63

17,629.99

15,659.81

16,178.15

Gross income (annual, current) by age

Aged 15-19 (UAH)
Aged 20-24 (UAH)
Aged 25-29 (UAH)
Aged 30-34 (UAH)
Aged 35-39 (UAH)
Aged 40-44 (UAH)
Aged 45-49 (UAH)
Aged 50-54 (UAH)
Aged 55-59 (UAH)
Aged 60-64 (UAH)
Aged 65+ (UAH)

772
977
1,171
1,273
1,257
1,154
1,028
894
805
686
517

3,505
4,590
5,653
6,319
6,407
5,989
5,264
4,494
3,825
3,317
2,588

4,038
5,292
6,533
7,320
7,444
6,969
6,136
5,212
4,457
3,843
3,043

5,263
6,872
8,496
9,530
9,717
9,118
8,047
6,818
5,848
5,051
4,067

7,360
9,589
11,849
13,309
13,605
12,794
11,330
9,615
8,252
7,153
5,824

8,971
11,625
14,309
16,086
16,485
15,555
13,822
11,759
10,070
8,826
7,273

11,664
15,122
18,574
20,910
21,491
20,342
18,109
15,443
13,198
11,721
9,676

15,913
20,668
25,337
28,563
29,425
27,939
24,892
21,273
18,130
16,254
13,433

15,369
19,995
24,491
27,692
28,596
27,244
24,286
20,771
17,656
15,917
13,188

17,145
22,192
27,048
30,559
31,613
30,238
27,032
23,241
19,848
17,994
15,035

Gross income (annual, constant) by age

Aged 15-19 (UAH)
Aged 20-24 (UAH)
Aged 25-29 (UAH)
Aged 30-34 (UAH)
Aged 35-39 (UAH)
Aged 40-44 (UAH)
Aged 45-49 (UAH)
Aged 50-54 (UAH)
Aged 55-59 (UAH)
Aged 60-64 (UAH)
Aged 65+ (UAH)

8,066
10,213
12,239
13,299
13,137
12,065
10,742
9,343
8,414
7,172
5,407

8,929
11,695
14,402
16,101
16,324
15,260
13,411
11,450
9,747
8,451
6,593

9,778
12,814
15,819
17,723
18,024
16,874
14,857
12,620
10,791
9,306
7,369

11,686
15,259
18,866
21,163
21,578
20,248
17,870
15,140
12,986
11,217
9,031

14,396
18,754
23,174
26,031
26,608
25,023
22,160
18,805
16,139
13,989
11,391

16,086
20,844
25,656
28,843
29,559
27,891
24,784
21,085
18,056
15,825
13,041

18,544
24,042
29,531
33,245
34,168
32,342
28,791
24,552
20,983
18,635
15,384

20,197
26,232
32,158
36,253
37,346
35,460
31,592
26,999
23,010
20,630
17,049

16,813
21,873
26,792
30,294
31,282
29,803
26,568
22,723
19,315
17,412
14,427

17,145
22,192
27,048
30,559
31,613
30,238
27,032
23,241
19,848
17,994
15,035

% change
1990-2010

-10.49

-19.35

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1187

1990
Consumer expenditure by category
Consumer expenditure by category
(UAH million)
1
Food and non-alcoholic beverages
(UAH million)
0
Alcoholic beverages and tobacco (UAH
million)
0
Clothing and footwear (UAH million)
0
Housing (UAH million)
0
Household goods and services (UAH
million)
0
Health goods and medical services
(UAH million)
0
Transport (UAH million)
0
Communications (UAH million)
0
Leisure and recreation (UAH million)
0
Education (UAH million)
0
Hotels and catering (UAH million)
0
Miscellaneous goods and services
(UAH million)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

28,022

128,394

149,710

184,236

255,628

322,282

427,245

581,361

595,561

670,944

11,769

59,061

67,199

80,850

109,624

136,275

180,656

245,509

250,827

279,653

1,704
4,355
3,084

8,036
18,347
12,991

9,777
21,044
14,753

12,080
27,138
16,395

16,447
38,507
23,263

20,294
49,253
29,756

26,929
65,248
38,741

36,785
88,856
51,751

37,905
91,233
52,009

43,011
103,706
57,736

795

3,351

4,560

6,502

9,225

11,800

16,142

22,780

24,088

27,996

1,403
1,403
608
889
561
515

5,913
5,913
2,562
3,745
2,365
2,168

6,384
7,524
3,420
5,244
2,508
3,192

7,915
8,480
5,088
6,784
3,675
4,523

11,231
12,033
7,220
9,627
5,214
6,418

14,365
15,391
9,235
12,313
6,670
8,209

18,823
20,334
12,671
16,376
8,903
11,109

25,323
27,606
17,582
22,400
12,227
15,490

25,651
28,249
18,431
23,111
12,672
16,326

28,726
31,991
21,432
26,408
14,554
19,098

936

3,942

4,104

4,806

6,819

8,722

11,314

15,052

15,058

16,633

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1188

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

353
784

21,343
11,103
10,240
331
755

20,752
10,442
10,309
200
589

20,769
10,427
10,342
187
601

20,925
10,504
10,421
176
614

20,676
10,602
10,074
165
624

20,750
10,636
10,114
162
631

20,641
10,628
10,012
159
638

20,964
10,847
10,117
156
641

20,455
10,592
9,864
150
627

20,596
10,681
9,914
146
591

1,275
747
528

2,204
1,128
1,076

2,079
1,088
991

1,969
1,026
943

1,605
865
740

1,514
800
714

1,412
769
644

1,433
772
662

1,975
1,057
918

1,824
978
846

5.6

9.6

9.1

8.6

7.2

6.8

6.4

6.4

8.8

8.1

6.3

9.7

9.4

8.9

7.5

7.0

6.7

6.6

9.1

8.4

4.9

9.4

8.7

8.3

6.8

6.6

6.0

6.1

8.5

7.9

% change
1990-2010

-58.59
-24.67

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

641

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1189

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7,132

1,474
2,548
7,143

968
2,047
6,350

974
1,961
6,044

977
1,851
5,731

996
1,946
5,399

1,032
1,754
5,120

1,081
1,648
4,857

1,137
1,573
4,617

1,195
1,544
4,495

1,216
1,523
4,270

7
17

7
17

6
17

6
17

6
17

6
17

6
17

6
17

6
17

1,533
699
834

2,135
995
1,139

2,296
1,061
1,235

2,465
1,136
1,329

2,605
1,197
1,408

2,740
1,256
1,484

2,819
1,289
1,530

2,848
1,298
1,549

2,867
1,305
1,562

2,881
1,311
1,570

1.3

0.8

0.8

0.6

0.9

1.0

1.1

1.1

1.2

1.2

465,864
35,276
26,183

513,892
40,925
27,814

580,089
48,822
30,070

470,873
43,514
22,357

521,772
45,503
24,829

558,823
49,549
26,371

610,230
52,179
29,996

626,326
53,123
30,892

624,574
52,825
30,914

180,219
17,378

218,285
19,412

256,390
21,724

197,472
15,182

230,567
17,894

244,944
19,970

272,570
22,232

281,471
23,081

281,152
23,176

112,693
28,404
32,985
20,306

112,390
29,640
34,038
23,122

121,394
30,962
34,746
26,131

99,293
25,050
35,707
24,234

107,112
25,009
36,731
26,197

113,475
25,827
38,189
31,404

123,522
25,806
39,671
32,942

126,251
25,803
40,039
33,968

125,666
25,310
39,523
34,125

12,420

8,266

9,850

8,064

7,930

9,094

11,312

11,698

11,883

1,543

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

% change
1990-2010

-40.13

86.76

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1190

1990
Food consumer expenditure by category
Food consumer expenditure (UAH
million)
0
Bread and cereals (UAH million)
0
Meat (UAH million)
0
Fish and seafood (UAH million)
0
Milk, cheese and eggs (UAH million)
0
Oils and fats (UAH million)
0
Fruit (UAH million)
0
Vegetables (UAH million)
0
Sugar and confectionery (UAH million)
0
Other foods (UAH million)
0

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11,322
1,970
2,938
453
1,981
803
602
1,409
779
386

55,923
9,349
15,944
2,453
9,302
4,039
3,327
6,560
3,163
1,786

63,439
10,789
18,053
2,673
10,421
4,507
3,814
7,603
3,542
2,038

76,189
13,355
21,237
3,309
12,652
5,397
4,688
9,094
4,070
2,388

103,106
17,625
28,872
4,603
17,175
7,142
6,509
12,548
5,316
3,317

127,993
21,685
35,906
5,947
21,374
8,680
8,169
15,790
6,201
4,240

169,281
28,673
47,603
7,952
27,917
11,527
11,037
21,063
7,977
5,532

229,788
39,021
64,718
10,860
37,572
15,531
15,318
28,839
10,465
7,465

234,603
40,354
66,093
11,208
37,880
15,682
16,044
29,615
10,185
7,542

261,376
45,074
73,667
12,630
41,825
17,319
18,288
33,314
10,789
8,470

1,326.52
225.59
377.48
55.90

1,605.91
281.49
447.63
69.74

2,189.03
374.20
612.98
97.72

2,737.87
463.86
768.06
127.21

3,643.13
617.08
1,024.47
171.14

4,974.59
844.75
1,401.05
235.10

5,104.20
877.97
1,437.96
243.85

5,709.07
984.52
1,609.05
275.87

217.90
94.24
79.75
158.98

266.68
113.76
98.81
191.69

364.63
151.63
138.19
266.40

457.21
185.67
174.75
337.76

600.80
248.08
237.54
453.30

813.38
336.23
331.61
624.33

824.15
341.19
349.07
644.32

913.55
378.28
399.46
727.66

74.05
42.61

85.78
50.34

112.86
70.42

132.65
90.71

171.67
119.05

226.55
161.60

221.59
164.09

235.66
185.01

Food per capita consumer expenditure by category

Food consumer expenditure (UAH per
capita)
0.01
220.70
1,159.24
Bread and cereals (UAH per capita)
0.00
38.40
193.80
Meat (UAH per capita)
0.00
57.27
330.51
Fish and seafood (UAH per capita)
0.00
8.83
50.84
Milk, cheese and eggs (UAH per
capita)
0.00
38.62
192.83
Oils and fats (UAH per capita)
0.00
15.66
83.72
Fruit (UAH per capita)
0.00
11.73
68.96
Vegetables (UAH per capita)
0.00
27.47
135.98
Sugar and confectionery (UAH per
capita)
0.00
15.19
65.57
Other foods (UAH per capita)
0.00
7.53
37.02
Catering consumer expenditure
Catering consumer expenditure (UAH
million)
0
Catering consumer expenditure (UAH
per capita)
0.00

410

1,630

2,425

3,467

4,880

6,250

8,432

11,739

12,397

14,525

8.00

33.80

50.72

73.08

103.61

133.69

181.47

254.13

269.72

317.27

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

642

Euromonitor International 2011

Section 3 Country snapshots Ukraine

Drinking

Table: 3.1191

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (UAH million)
0
1,236
6,066
Beer (UAH million)
0
350
1,471
Spirits (UAH million)
0
650
3,207
Wine (UAH million)
0
236
1,388

7,041
1,695
3,744
1,602

8,687
2,089
4,623
1,976

11,634
2,813
6,207
2,614

14,138
3,400
7,547
3,191

18,631
4,445
9,991
4,196

25,266
6,018
13,576
5,673

25,909
6,139
13,954
5,816

29,166
6,875
15,744
6,548

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (UAH per capita)
0.00
24.10
125.73
147.22
Beer (UAH per capita)
0.00
6.82
30.48
35.44
Spirits (UAH per capita)
0.00
12.67
66.48
78.29
Wine (UAH per capita)
0.00
4.61
28.77
33.50

183.11
44.03
97.44
41.65

246.99
59.73
131.77
55.49

302.42
72.73
161.44
68.25

400.97
95.65
215.02
90.30

546.98
130.27
293.89
122.82

563.69
133.56
303.59
126.54

637.06
150.16
343.88
143.02

3,760
2,157

4,661
2,678

6,518
3,742

8,281
4,745

11,375
6,527

15,721
8,986

16,224
9,233

18,277
10,329

1,603

1,984

2,776

3,536

4,848

6,735

6,991

7,948

98.25

138.38

177.14

244.80

340.34

352.98

399.21

56.44

79.45

101.51

140.47

194.53

200.88

225.61

41.82

58.93

75.63

104.33

145.80

152.11

173.60

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (UAH million)
0
447
3,138
Coffee, tea and cocoa (UAH million)
0
243
1,802
Mineral waters, soft drinks, fruit
and vegetable juices (UAH million)
0
204
1,337

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (UAH per capita)
0.00
8.72
65.06
78.63
Coffee, tea and cocoa (UAH per
capita)
0.00
4.74
37.35
45.10
Mineral waters, soft drinks, fruit
and vegetable juices (UAH per capita)
0.00
3.98
27.71
33.53

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1192

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (UAH
million)
0
Tobacco consumer expenditure (UAH
per capita)
0.00

468

1,971

2,736

3,392

4,813

6,157

8,298

11,518

11,996

13,845

9.12

40.86

57.21

71.50

102.19

131.69

178.58

249.35

260.99

302.41

35.5
61.7
14.2

35.9
61.6
14.9

36.6
62.3
15.6

37.6
63.2
16.6

37.4
63.1
16.3

37.1
62.8
16.1

36.8
62.5
15.7

33.0
58.5
12.0

32.8
58.0
12.1

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1193

1990
Personal care consumer expenditure
Personal care consumer expenditure
(UAH million)
0
Personal care consumer expenditure
(UAH per capita)
0.00

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

469

1,761

1,802

2,086

2,930

3,725

4,759

6,219

6,094

6,560

9.13

36.49

37.67

43.96

62.22

79.68

102.41

134.63

132.58

143.28

5,304
651
763
1,109
509
1,033

6,597
778
909
1,329
626
1,316

7,906
952
1,072
1,605
723
1,640

9,457
1,146
1,274
1,893
891
1,967

11,281
1,378
1,497
2,256
1,119
2,303

14,278
1,750
1,928
2,850
1,412
2,892

15,508
1,813
1,932
3,429
1,541
2,863

139.05
16.39
19.16
28.02
13.19
27.75

167.85
20.22
22.76
34.08
15.35
34.82

202.30
24.52
27.25
40.48
19.05
42.08

242.79
29.66
32.21
48.55
24.09
49.57

309.10
37.88
41.74
61.70
30.57
62.62

337.39
39.44
42.04
74.61
33.53
62.28

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (UAH million)
4,283
Colour cosmetics (UAH million)
559
Fragrances (UAH million)
640
Hair care (UAH million)
912
Mens grooming (UAH million)
422
Skin care (UAH million)
801

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (UAH per capita)
88.78
110.91
Colour cosmetics (UAH per capita)
11.58
13.61
Fragrances (UAH per capita)
13.26
15.95
Hair care (UAH per capita)
18.90
23.19
Mens grooming (UAH per capita)
8.75
10.65
Skin care (UAH per capita)
16.61
21.60

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

643

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1194

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (UAH million)
0
3,340
14,108
Clothing materials (UAH million)
0
197
409
Garments (UAH million)
0
2,877
12,765
Other clothing (UAH million)
0
198
729
Clothing, cleaning, repair and hire
(UAH million)
0
68
205
Footwear (UAH million)
0
1,014
4,238

2003

2004

2005

2006

2007

2008

2009

2010

16,161
444
14,641
831

20,842
545
18,899
1,076

29,550
707
26,837
1,536

37,854
903
34,337
1,986

50,146
1,117
45,604
2,595

68,314
1,430
62,273
3,487

70,104
1,373
64,045
3,534

79,720
1,457
72,948
3,995

245
4,883

323
6,296

470
8,956

628
11,399

830
15,101

1,123
20,542

1,152
21,129

1,320
23,986

439.31
11.48
398.36
22.67

627.38
15.01
569.77
32.61

809.73
19.32
734.49
42.48

1,079.21
24.05
981.46
55.84

1,478.90
30.96
1,348.12
75.50

1,525.23
29.87
1,393.42
76.89

1,741.28
31.83
1,593.35
87.26

6.80
132.70

9.99
190.15

13.44
243.83

17.86
325.00

24.32
444.71

25.06
459.70

28.84
523.91

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (UAH per capita)
0.00
65.11
292.46
337.93
Clothing materials (UAH per capita)
0.00
3.84
8.48
9.28
Garments (UAH per capita)
0.00
56.08
264.61
306.15
Other clothing (UAH per capita)
0.00
3.87
15.10
17.38
Clothing, cleaning, repair and hire
(UAH per capita)
0.00
1.33
4.26
5.12
Footwear (UAH per capita)
0.00
19.77
87.86
102.11

% change
1990-2010

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1195

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
70
Males (years)
66
Females (years)
75
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
12.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
29.3

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

48.00

55.00

73.11

90.92

126.80

158.23

210.41

267.00

337.10

400.98

63.0

56.3

58.2

58.4

55.2

56.8

57.6

56.1

55.6

55.7

37.0

43.7

41.8

41.6

44.8

43.2

42.4

43.9

44.4

44.3

67
62
73

68
63
74

68
63
74

68
63
74

68
62
74

68
62
74

68
63
74

68
63
74

68
63
74

69
63
74

-2.25
-4.10
-0.60

12.4

13.1

13.2

13.3

13.4

13.5

13.5

13.6

13.7

13.7

14.37

30.0

31.0

31.2

31.3

31.5

31.6

31.7

31.9

32.0

32.2

9.92

1,101
161

1,252
183

1,437
219

1,779
276

2,228
355

2,752
440

3,433
542

3,685
498

3,825
562

433
236
127

506
258
146

581
292
170

726
363
206

912
425
263

1,135
486
323

1,452
572
404

1,611
687
430

1,655
699
444

356

433

526

688

930

1,214

1,479

1,346

1,296

26.17
3.83

30.29
4.62

37.77
5.86

47.66
7.59

59.24
9.46

74.31
11.73

80.16
10.83

83.55
12.27

10.59
5.40
3.06

12.24
6.16
3.58

15.40
7.71
4.38

19.51
9.09
5.62

24.42
10.46
6.94

31.43
12.39
8.75

35.05
14.95
9.35

36.15
15.27
9.70

9.06

11.08

14.60

19.90

26.13

32.03

29.28

28.31

Consumer health (selected) retail sales by category

Consumer health retail sales (UAH
million)
Analgesics (UAH million)
Cough, Cold and Allergy (Hay Fever)
Remedies (UAH million)
Digestive Remedies (UAH million)
Medicated Skin Care (UAH million)
Vitamins and Dietary Supplements
(UAH million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (UAH
per capita)
22.82
Analgesics (UAH per capita)
3.34
Cough, Cold and Allergy (Hay Fever)
Remedies (UAH per capita)
8.98
Digestive Remedies (UAH per capita)
4.89
Medicated Skin Care (UAH per capita)
2.63
Vitamins and Dietary Supplements
(UAH per capita)
7.38
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1196

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

510
16

2,056
150

2,333
149

2,507
175

2,695
236

2,894
555

3,338
1,186

3,633
1,820

3,897
1,951

4,104
2,085

106

373

493

601

798

1,003

1,299

1,729

1,735

1,931

2.06

7.73

10.31

12.67

16.95

21.46

27.96

37.44

37.74

42.19

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (UAH million)
0
104
538
Hotels and other accommodation
consumer expenditure (UAH per capita) 0.00
2.03
11.15

767

1,056

1,537

1,959

2,677

3,752

3,929

4,573

16.03

22.25

32.64

41.90

57.61

81.22

85.48

99.88

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (UAH million)
0
Package holidays consumer
expenditure (UAH per capita)
0.00

% change
1990-2010

Source: Euromonitor International from Council of Europe

644

Euromonitor International 2011

Section 3 Country snapshots Ukraine

Consumer Technology

Table: 3.1197

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.2

0.6

1.1

1.7

2.3

2.6

4.5

7.2

9.3

CD player and DVD player/recorder households

CD player households (% of
households)
0.8
2.9
DVD player/recorder households (% of
households)
0.0

7.5

8.0

8.5

9.0

9.5

9.2

9.1

9.2

9.0

0.4

1.1

2.3

4.3

8.1

13.1

17.8

21.6

24.8

Video game console households

Video game console households (% of
households)

2.1

3.2

3.3

3.5

3.6

3.6

3.7

3.7

3.8

3.8

0.1

9.7

15.7

26.2

30.2

30.9

53.9

76.8

81.4

85.2

22

900

1,500

1,650

1,760

2,100

3,032

4,852

7,770

9,083

Mobile telephone households

Mobile telephone households (% of
households)

0.0

Internet users
Internet users (000)

% change
1990-2010

1,019.07

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1198

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

19.6

25.0

29.8

30.2

30.9

31.4

31.8

32.4

32.9

33.4

33.8

634

2,079

2,909

3,249

4,287

5,381

7,099

9,469

9,598

10,715

117

379

536

600

792

992

1,308

1,743

1,762

1,965

342

1,124

1,564

1,743

2,301

2,883

3,799

5,063

5,124

5,714

92

339

475

533

704

886

1,174

1,565

1,592

1,778

82

237

334

373

490

619

818

1,098

1,120

1,258

43.09

60.83

68.48

91.01

115.10

152.78

204.99

208.82

234.04

7.85

11.21

12.64

16.82

21.23

28.15

37.73

38.34

42.91

23.30

32.71

36.74

48.85

61.67

81.76

109.60

111.49

124.82

7.03

9.93

11.24

14.95

18.96

25.27

33.88

34.63

38.84

4.91

6.97

7.87

10.40

13.25

17.59

23.77

24.36

27.47

Transport services consumer expenditure

Transport services consumer
expenditure (UAH million)
0
Rail travel consumer expenditure
(UAH million)
0
Buses, coaches and taxis consumer
expenditure (UAH million)
0
Air travel consumer expenditure (UAH
million)
0
Other travel consumer expenditure
(UAH million)
0

Transport services per capita consumer expenditure

Transport services consumer
expenditure (UAH per capita)
0.00
12.35
Rail travel consumer expenditure
(UAH per capita)
0.00
2.29
Buses, coaches and taxis consumer
expenditure (UAH per capita)
0.00
6.67
Air travel consumer expenditure (UAH
per capita)
0.00
1.79
Other travel consumer expenditure
(UAH per capita)
0.00
1.60

% change
1990-2010
72.45

Source: Euromonitor International from national statistics

Money

Table: 3.1199

1990
Annual savings and savings ratio
Annual savings (UAH million)
0
Savings ratio (% of disposable
income)
15.6

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

849

17,496

16,755

31,850

47,337

46,861

50,808

62,517

67,226

77,341

3.0

12.3

10.3

15.0

15.8

12.9

10.8

9.8

10.3

10.4

3,554

8,900

19,629

43,316

84,457

163,330

284,563

245,517

238,816

639

2,812

5,126

8,806

19,403

37,860

82,080

93,790

91,754

2,915

6,089

14,503

34,510

65,054

125,470

202,483

151,727

147,062

6,150

11,068

14,738

21,063

26,396

31,117

29,544

23,916

24,230

461

2,342

3,717

6,078

10,045

9,033

5,188

4,906

Consumer lending by category

Consumer lending (total) (UAH
million)
Mortgages/housing share of total
consumer lending (UAH million)
Consumer credit share of total
consumer lending (UAH million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

-32.99

Source: National statistical offices/Euromonitor International

www.euromonitor.com

645

World Consumer Lifestyles Databook 2011

United Arab Emirates

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1200

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

147
235
117
182
134
272
585
318
46

143
290
166
239
191
406
764
430
55

168
307
206
355
306
669
1,239
699
79

176
312
203
358
322
714
1,327
734
83

182
319
200
356
331
747
1,422
768
87

187
328
199
351
331
761
1,524
800
92

188
340
202
345
322
754
1,629
831
97

187
353
208
339
307
729
1,733
864
102

184
366
216
337
290
695
1,829
901
108

182
376
225
340
277
662
1,906
945
115

180
383
234
349
271
637
1,959
997
124

22.94
63.02
99.88
91.44
102.62
134.18
234.69
213.21
168.32

Source: National statistical offices/Euromonitor International

People

Table: 3.1201

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
1,839
0-14 yrs (000)
551
15-64 yrs (000)
1,264
65+ yrs (000)
23

2,411
671
1,712
28

3,596
783
2,774
39

3,774
790
2,943
41

3,945
798
3,104
43

4,105
810
3,250
44

4,249
825
3,379
45

4,381
844
3,492
45

4,502
863
3,593
46

4,616
883
3,686
47

4,725
902
3,774
49

156.93
63.70
198.49
107.51

Male population by age at January 1st

Male population by age at January
1st (000)
1,203
0-14 yrs (000)
283
15-64 yrs (000)
908
65+ yrs (000)
13

1,593
344
1,234
16

2,442
402
2,017
22

2,567
406
2,138
24

2,686
410
2,251
25

2,793
417
2,351
26

2,886
425
2,435
26

2,967
434
2,506
27

3,039
444
2,567
27

3,105
454
2,623
28

3,169
464
2,676
29

163.35
64.07
194.71
131.16

Female population by age at January 1st

Female population by age at January
1st (000)
636
818
0-14 yrs (000)
269
327
15-64 yrs (000)
356
478
65+ yrs (000)
11
13

1,155
381
756
17

1,207
384
805
18

1,259
388
853
18

1,312
394
900
19

1,363
401
944
19

1,414
409
986
19

1,463
419
1,026
19

1,511
429
1,063
19

1,556
438
1,098
20

144.78
63.30
208.14
80.09

Ethnic groups
Emirati (000)
Other (000)

509
1,317

617
1,794

816
2,745

843
2,891

867
3,033

898
3,207

916
3,333

930
3,451

941
3,561

950
3,666

958
3,767

88.21
186.07

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

846
7
20
963

1,182
10
23
1,192

1,885
16
31
1,659

1,993
17
32
1,727

2,099
18
33
1,790

2,199
19
34
1,848

2,290
20
35
1,899

2,376
20
35
1,944

2,457
21
36
1,983

2,533
22
36
2,020

2,606
22
37
2,055

207.91
217.73
86.62
113.35

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
4
3
3
Divorce rates (per 000 population)
1
1
1

3
1

3
1

3
1

3
1

3
1

4
1

4
1

4
1

3.37
-9.05

3,230
544

3,364
581

3,428
676

3,529
720

3,707
673

3,887
615

4,068
548

4,218
507

198.37
19.19

45

47

49

51

52

54

55

57

156.93

1,262,280
597,478
583,937
329,810
183,829
105,379
62,504
39,239
31,331

1,294,430
641,252
607,876
340,615
191,025
108,538
67,183
42,111
32,129

1,305,060
684,998
630,001
350,000
197,471
111,262
71,870
45,000
32,800

1,321,453
726,476
649,366
357,923
203,227
113,450
76,321
47,716
33,287

1,421,812
765,989
666,726
364,628
208,271
115,273
80,567
50,313
33,674

1,529,792
803,252
682,350
370,410
212,766
116,811
84,576
52,764
33,980

1,645,973
838,407
696,231
375,285
216,753
118,054
88,362
55,071
34,198

1,733,403
869,536
710,506
380,995
220,930
119,635
91,705
57,117
34,549

287.32
269.02
112.26
117.19
187.77
79.09
275.48
200.10
48.26

Urban and rural population, and population density

Urban population (000)
1,414
1,887
3,077
Rural population (000)
425
524
520
Population density (persons per sq
km)
22
29
43
Population of major cities
Dubai (Number)
Ash-Shariqa (Number)
Abu Dhabi (Number)
Al-Ayn (Number)
Ajman (Number)
Ras al-Khaymah (Number)
Al-Fujayrah (Number)
Khawr Fakan (Number)
Umm al-Qaywayn (Number)

447,533
235,636
334,726
175,417
76,773
66,803
24,423
19,033
23,303

669,181
320,095
398,695
225,971
114,395
77,550
33,176
22,594
25,052

1,212,270
554,488
558,841
317,847
175,984
101,900
57,920
36,449
30,450

Source: Euromonitor International from national statistics/UN

646

Euromonitor International 2011

Section 3 Country snapshots United Arab Emirates

House and Home

Table: 3.1202

1990

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Households by annual disposable income band

Over US$1,000 (000)
337
413
Over US$5,000 (000)
334
411
Over US$15,000 (000)
304
388
Over US$35,000 (000)
172
265
Over US$55,000 (000)
80
148

586
585
566
466
332

613
611
596
504
371

638
637
626
554
435

661
660
651
593
495

681
681
673
625
542

700
700
693
655
586

717
717
712
683
630

733
733
728
697
639

749
748
743
712
655

122.46
123.79
144.60
314.28
716.47

Households by number of persons

1 person (000)
16
2 persons (000)
31
3 persons (000)
50
4 persons (000)
73
5 persons (000)
69
6+ persons (000)
96

20
37
55
82
80
140

26
49
61
95
99
255

27
51
62
95
102
276

28
52
61
95
103
297

29
53
60
95
104
319

30
54
59
94
105
340

30
55
58
92
105
360

30
55
56
91
105
380

31
56
55
89
105
399

31
56
54
88
105
416

90.01
78.56
7.34
19.60
51.17
331.04

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

16
37
181
18
84

20
48
219
23
103

26
73
305
36
146

27
77
318
38
153

28
81
330
40
159

29
84
341
42
165

30
88
350
44
170

30
91
359
46
175

30
94
367
47
179

31
96
374
49
183

31
99
382
50
187

90.01
164.48
110.49
184.70
122.65

138

171
212
30

270
9
261
304
38

284
11
273
315
39

297
13
284
324
40

309
17
293
330
42

322
22
301
335
43

334
27
306
340
43

344
32
312
346
44

354
37
317
351
44

156.02

177
21

256
8
248
293
37

136

150

162

161

158

155

151

147

143

139

135

-0.50

14
142
45

12
199
52

18
320
86

20
339
93

21
358
101

22
376
108

23
392
115

23
408
122

24
422
128

24
436
134

25
449
140

78.32
216.64
209.31

Household running costs

Household running costs (AED million)
Electricity (AED million)
Gas (AED million)
Solid Fuels (AED million)
Liquid Fuels (AED million)

1,122
937
115
35
35

1,589
1,331
166
37
54

3,046
2,547
322
70
106

3,323
2,778
351
76
117

4,142
3,464
437
93
148

5,309
4,443
560
115
191

5,933
4,970
625
123
215

6,867
5,757
722
139
250

8,054
6,756
844
159
295

7,939
6,656
836
156
292

8,263
6,934
866
160
303

636.72
640.34
651.08
354.55
775.72

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

96.3
0.0
31.8
6.8
0.5
98.2
81.3
4.1
88.0
95.7

98.6
0.9
43.6
12.8
2.6
99.4
87.9
5.6
92.8
97.3

99.5
8.7
64.2
25.2
32.0
99.8
94.3
7.2
97.0
98.7

99.6
10.8
67.5
27.3
33.3
99.8
95.0
7.5
97.4
98.9

99.6
12.9
70.6
29.4
34.0
99.8
95.7
7.7
97.7
99.0

99.7
15.4
73.4
31.5
36.5
99.9
96.4
8.0
98.0
99.1

99.8
18.1
75.4
33.7
45.6
99.9
96.8
8.2
98.2
99.2

99.8
21.0
77.1
35.9
58.5
99.9
97.1
8.5
98.4
99.3

99.8
23.7
78.6
38.0
74.0
99.9
97.5
8.7
98.6
99.4

99.9
26.0
80.0
40.2
82.3
99.9
97.7
8.9
98.7
99.4

99.9
27.8
81.1
42.3
86.0
99.9
98.0
9.2
98.9
99.5

3.76
95,632.17
155.12
521.53
18,757.04
1.72
20.50
124.54
12.33
4.00

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Households by type of dwelling
Detached house (000)
Semi-detached and terraced house
(000)
Apartment (000)
Other (000)

1995

97.74
110.35

Source: Euromonitor International from national statistics

www.euromonitor.com

647

World Consumer Lifestyles Databook 2011

Income

Table: 3.1203

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (AED
per capita)
30,885.47
35,668.65
Gross income (annual, constant) (AED
per capita)
29,404.11
34,842.32
Disposable income (annual, current)
(AED per capita)
29,195.08
33,993.36
Disposable income (annual, constant)
(AED per capita)
27,794.79
33,205.85

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

48,681.93

52,303.83

59,904.39

68,664.79

77,370.39

87,374.25

101,440.39

98,644.08

99,705.25

222.82

59,969.19

65,551.49

74,720.26

83,921.66

89,574.86

93,863.65

99,765.40

98,281.83

99,705.25

239.09

45,413.36

48,761.67

55,803.96

63,916.94

71,985.87

81,250.29

94,522.09

92,166.04

93,533.91

220.38

55,942.78

61,112.16

69,605.69

78,118.87

83,340.98

87,284.86

92,961.33

91,827.58

93,533.91

236.52

Gross income (annual, current) by age

Aged 15-19 (AED)
29,894
Aged 20-24 (AED)
35,349
Aged 25-29 (AED)
40,175
Aged 30-34 (AED)
45,330
Aged 35-39 (AED)
50,328
Aged 40-44 (AED)
53,583
Aged 45-49 (AED)
53,724
Aged 50-54 (AED)
50,385
Aged 55-59 (AED)
45,244
Aged 60-64 (AED)
42,234
Aged 65+ (AED)
38,809

33,932
39,522
44,946
51,025
56,780
60,373
60,297
56,295
50,287
46,755
42,645

41,695
49,420
57,180
65,577
73,158
77,497
76,888
71,255
63,349
58,595
53,212

44,265
52,509
61,018
70,111
78,030
82,239
81,077
74,669
66,057
60,973
55,238

50,177
59,526
69,349
79,790
88,709
93,272
91,666
84,157
74,252
68,459
61,909

56,896
67,301
78,040
89,773
100,370
106,552
105,885
98,277
87,439
80,887
73,324

63,494
75,079
86,991
100,098
112,088
119,321
118,950
110,754
98,772
91,446
82,875

70,818
84,062
98,111
113,232
126,330
133,443
131,776
121,577
107,651
99,359
89,670

81,083
96,558
112,833
130,386
145,690
154,156
152,512
140,952
125,001
115,422
104,118

77,233
92,155
107,700
124,593
139,527
148,039
146,921
136,177
121,074
111,871
100,950

78,468
93,396
108,397
125,121
140,753
150,629
151,090
141,492
126,853
117,555
106,429

162.49
164.21
169.81
176.02
179.67
181.11
181.23
180.82
180.38
178.35
174.24

Gross income (annual, constant) by age

Aged 15-19 (AED)
73,122
Aged 20-24 (AED)
86,466
Aged 25-29 (AED)
98,272
Aged 30-34 (AED)
110,881
Aged 35-39 (AED)
123,106
Aged 40-44 (AED)
131,069
Aged 45-49 (AED)
131,414
Aged 50-54 (AED)
123,245
Aged 55-59 (AED)
110,669
Aged 60-64 (AED)
103,307
Aged 65+ (AED)
94,930

64,963
75,664
86,048
97,685
108,705
115,583
115,436
107,776
96,272
89,511
81,642

67,491
79,994
92,556
106,148
118,419
125,442
124,456
115,338
102,542
94,847
86,132

69,455
82,391
95,742
110,009
122,435
129,039
127,216
117,161
103,649
95,672
86,672

74,967
88,934
103,610
119,209
132,536
139,352
136,953
125,734
110,936
102,280
92,495

80,053
94,693
109,802
126,310
141,220
149,918
148,979
138,275
123,026
113,807
103,166

81,756
96,673
112,010
128,886
144,325
153,638
153,161
142,608
127,180
117,746
106,710

82,064
97,412
113,691
131,214
146,392
154,634
152,703
140,884
124,747
115,138
103,911

83,698
99,672
116,472
134,591
150,389
159,127
157,431
145,498
129,032
119,144
107,476

78,769
93,987
109,841
127,070
142,300
150,982
149,841
138,884
123,481
114,095
102,957

78,468
93,396
108,397
125,121
140,753
150,629
151,090
141,492
126,853
117,555
106,429

7.31
8.01
10.30
12.84
14.34
14.92
14.97
14.80
14.62
13.79
12.11

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1204

1990
Consumer expenditure by category
Consumer expenditure by category
(AED million)
44,827
Food and non-alcoholic beverages
(AED million)
8,720
Alcoholic beverages and tobacco (AED
million)
160
Clothing and footwear (AED million)
3,848
Housing (AED million)
16,908
Household goods and services (AED
million)
2,747
Health goods and medical services
(AED million)
499
Transport (AED million)
5,725
Communications (AED million)
586
Leisure and recreation (AED million)
926
Education (AED million)
1,032
Hotels and catering (AED million)
1,641
Miscellaneous goods and services
(AED million)
2,038

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

65,570

135,742

150,195

190,022

247,255

280,621

330,048

393,508

389,185

407,303

808.60

12,113

22,436

24,343

30,192

38,498

42,802

49,297

57,535

56,938

59,182

578.72

216
5,502
25,285

379
10,820
54,090

406
11,865
60,124

498
14,875
76,414

628
19,180
99,878

689
21,569
113,864

784
25,135
134,514

902
29,690
161,086

885
29,393
159,340

901
30,553
167,293

463.83
694.00
889.41

3,758

6,732

7,259

8,944

11,327

12,505

14,295

16,554

16,333

16,779

510.92

790
7,982
1,401
1,381
1,600
2,558

1,858
14,906
5,945
2,943
3,636
5,863

2,094
16,197
7,199
3,269
4,078
6,584

2,697
20,119
9,891
4,152
5,228
8,452

3,571
25,694
13,885
5,423
6,893
11,155

4,123
28,614
16,908
6,178
7,925
12,840

4,932
33,012
21,232
7,294
9,440
15,311

5,978
38,597
26,914
8,730
11,397
18,504

5,934
38,092
26,616
8,630
11,281
18,326

6,276
39,435
28,398
9,043
11,887
19,350

1,158.22
588.86
4,749.39
876.57
1,052.18
1,079.37

2,982

6,135

6,778

8,562

11,123

12,605

14,802

17,620

17,417

18,206

793.46

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.1205

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,273
1,125
148

2,079
1,821
258

2,209
1,931
278

2,333
2,034
299

2,449
2,130
319

2,552
2,211
341

2,641
2,276
365

2,719
2,335
384

2,755
2,359
396

2,748
2,361
387

23
20
4

55
43
11

63
47
16

72
51
21

79
55
24

84
54
31

93
49
44

99
47
52

103
51
53

139
65
73

1.8

2.6

2.8

3.0

3.1

3.2

3.4

3.5

3.6

4.8

1.7

2.3

2.4

2.5

2.5

2.4

2.1

2.0

2.1

2.7

2.4

4.3

5.4

6.5

7.1

8.3

10.7

12.0

11.7

15.9

% change
1990-2010

Source: International Labour Organisation/Euromonitor International

648

Euromonitor International 2011

Section 3 Country snapshots United Arab Emirates

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1206

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

45
222
98

56
263
160

71
286
226

75
248
273

78
255
279

83
263
285

90
272
298

100
284
311

104
290
321

108
297
332

111
306
349

6
11

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

63
21
42

68
23
45

70
25
46

71
26
46

74
28
46

75
29
46

77
31
47

76
30
46

75
30
45

3.5

3.4

3.3

3.3

3.3

3.3

3.3

3.3

3.3

19
7
13

% change
1990-2010
148.79
37.82
256.73

716.83

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1207

1990
Food consumer expenditure by category
Food consumer expenditure (AED
million)
8,043
Bread and cereals (AED million)
848
Meat (AED million)
1,549
Fish and seafood (AED million)
515
Milk, cheese and eggs (AED million)
1,070
Oils and fats (AED million)
310
Fruit (AED million)
530
Vegetables (AED million)
1,263
Sugar and confectionery (AED million)
411
Other foods (AED million)
1,548

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

11,121
1,286
2,263
776
1,499
417
833
1,683
590
1,774

20,423
2,754
4,571
1,644
2,823
727
1,873
2,872
1,156
2,003

22,128
3,052
5,025
1,820
3,071
781
2,090
3,074
1,266
1,951

27,406
3,865
6,312
2,301
3,819
959
2,662
3,760
1,583
2,145

34,897
5,030
8,152
2,990
4,882
1,210
3,485
4,727
2,036
2,385

38,744
5,704
9,177
3,387
5,441
1,332
3,974
5,182
2,282
2,264

44,561
6,698
10,701
3,973
6,283
1,519
4,692
5,883
2,651
2,163

51,934
7,967
12,641
4,720
7,351
1,754
5,609
6,767
3,119
2,006

51,423
7,886
12,490
4,671
7,286
1,737
5,543
6,708
3,081
2,020

53,401
8,327
13,114
4,929
7,601
1,786
5,876
6,869
3,221
1,677

563.98
882.54
746.39
857.27
610.64
476.69
1,009.52
443.95
682.94
8.35

5,862.78
808.70
1,331.23
482.10

6,946.91
979.74
1,600.09
583.27

8,501.63
1,225.30
1,985.99
728.51

9,118.97
1,342.49
2,160.02
797.18

10,172.24
1,529.00
2,442.75
906.86

11,535.56
1,769.61
2,807.86
1,048.35

11,139.65
1,708.33
2,705.68
1,011.87

11,300.99
1,762.20
2,775.25
1,043.10

158.43
282.41
229.42
272.58

813.66
206.92
553.64
814.37

967.95
243.07
674.85
953.02

1,189.27
294.88
848.98
1,151.68

1,280.64
313.53
935.38
1,219.63

1,434.15
346.64
1,071.03
1,343.00

1,632.70
389.57
1,245.90
1,503.16

1,578.35
376.28
1,200.77
1,453.14

1,608.56
377.96
1,243.51
1,453.65

176.59
124.45
331.83
111.71

335.29
516.84

401.27
543.60

495.94
581.07

537.19
532.91

605.07
493.72

692.79
445.61

667.43
437.59

681.64
354.90

204.73
-57.83

Food per capita consumer expenditure by category

Food consumer expenditure (AED per
capita)
4,373.01
4,612.61
5,679.07
Bread and cereals (AED per capita)
460.81
533.50
765.80
Meat (AED per capita)
842.46
938.76
1,270.95
Fish and seafood (AED per capita)
279.97
321.85
457.16
Milk, cheese and eggs (AED per
capita)
581.57
621.89
785.04
Oils and fats (AED per capita)
168.39
172.91
202.16
Fruit (AED per capita)
287.96
345.41
520.87
Vegetables (AED per capita)
686.62
697.87
798.64
Sugar and confectionery (AED per
capita)
223.69
244.75
321.54
Other foods (AED per capita)
841.53
735.62
556.91
Catering consumer expenditure
Catering consumer expenditure (AED
million)
763
Catering consumer expenditure (AED
per capita)
414.92

1,147

2,377

2,905

4,065

5,449

6,126

7,374

9,524

8,927

9,448

1,138.11

475.52

661.10

769.62

1,030.49

1,327.55

1,441.84

1,683.39

2,115.56

1,933.84

1,999.43

381.88

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

649

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.1208

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (AED million)
12
18
35
Beer (AED million)
7
11
22
Spirits (AED million)
3
4
6
Wine (AED million)
2
3
7

41
24
8
9

57
32
12
13

82
44
17
21

99
53
22
25

120
62
27
31

149
75
35
40

140
70
32
37

143
74
34
36

1,091.67
900.00
1,114.29
2,017.65

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (AED per capita)
6.52
7.26
9.79
10.84
Beer (AED per capita)
4.02
4.60
6.09
6.25
Spirits (AED per capita)
1.52
1.58
1.78
2.17
Wine (AED per capita)
0.92
1.08
1.92
2.41

14.42
8.06
2.97
3.40

19.95
10.77
4.19
4.99

23.40
12.38
5.08
5.93

27.44
14.11
6.23
7.10

33.07
16.61
7.69
8.80

30.33
15.16
6.93
8.02

30.26
15.66
7.20
7.62

363.81
289.21
372.61
724.21

2,215
561

2,786
701

3,601
900

4,058
1,008

4,736
1,169

5,601
1,373

5,515
1,349

5,782
1,412

753.94
672.01

1,654

2,085

2,701

3,050

3,567

4,228

4,165

4,370

784.26

706.18

877.34

955.13

1,081.21

1,244.06

1,194.70

1,223.62

232.36

177.69

219.36

237.27

266.86

305.03

292.23

298.81

200.47

528.49

657.98

717.86

814.36

939.03

902.25

924.80

244.16

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (AED million)
677
992
2,013
Coffee, tea and cocoa (AED million)
183
263
513
Mineral waters, soft drinks, fruit
and vegetable juices (AED million)
494
729
1,500

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (AED per capita)
368.16
411.32
559.85
586.97
Coffee, tea and cocoa (AED per
capita)
99.45
108.92
142.68
148.64
Mineral waters, soft drinks, fruit
and vegetable juices (AED per capita) 268.71
302.40
417.17
438.33
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1209

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (AED
million)
148
Tobacco consumer expenditure (AED
per capita)
80.36

199

343

365

441

546

590

663

753

745

757

412.18

82.50

95.46

96.81

111.86

132.99

138.84

151.42

167.23

161.39

160.20

99.34

25.1
25.9
22.8

25.5
26.1
23.7

25.7
26.5
23.4

25.8
26.7
23.2

26.1
27.2
23.2

26.3
27.6
23.2

25.6
28.0
19.4

26.6
28.0
23.0

26.8
28.3
23.2

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1210

1990
Personal care consumer expenditure
Personal care consumer expenditure
(AED million)
740
Personal care consumer expenditure
(AED per capita)
402.47

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,090

2,067

2,265

2,849

3,689

4,163

4,857

5,743

5,674

5,916

699.24

452.00

574.84

600.11

722.15

898.78

979.75

1,108.74

1,275.64

1,229.15

1,251.97

211.07

1,445
192
354
171
78
155

1,650
215
402
190
90
185

1,914
252
455
218
104
224

2,210
298
514
248
121
268

2,547
334
581
309
142
314

2,883
371
644
361
163
362

3,169
407
705
397
181
401

418.29
54.50
101.90
48.27
22.71
46.94

466.28
61.40
110.85
53.01
25.44
54.64

520.15
70.02
120.98
58.49
28.45
63.06

581.32
76.24
132.63
70.44
32.30
71.76

640.32
82.35
143.13
80.24
36.14
80.49

686.59
88.07
152.76
85.91
39.30
86.81

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (AED million)
1,301
Colour cosmetics (AED million)
178
Fragrances (AED million)
320
Hair care (AED million)
156
Mens grooming (AED million)
69
Skin care (AED million)
131

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (AED per capita)
361.90
382.89
Colour cosmetics (AED per capita)
49.50
50.87
Fragrances (AED per capita)
88.98
93.79
Hair care (AED per capita)
43.28
45.26
Mens grooming (AED per capita)
19.30
20.53
Skin care (AED per capita)
36.53
41.19
Source: National statistical offices/OECD/Eurostat/Euromonitor International

650

Euromonitor International 2011

Section 3 Country snapshots United Arab Emirates

Fashion

Table: 3.1211

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (AED million)
3,187
4,595
9,181
Clothing materials (AED million)
1,096
1,439
2,347
Garments (AED million)
1,474
2,247
4,937
Other clothing (AED million)
304
447
930
Clothing, cleaning, repair and hire
(AED million)
313
462
968
Footwear (AED million)
662
907
1,639

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

10,093
2,486
5,506
1,028

12,685
3,008
7,021
1,300

16,397
3,736
9,204
1,691

18,486
4,040
10,522
1,918

21,596
4,519
12,463
2,254

25,574
5,115
14,960
2,685

25,310
5,044
14,822
2,659

26,327
5,177
15,463
2,776

726.20
372.35
948.77
814.06

1,072
1,772

1,357
2,190

1,766
2,783

2,006
3,083

2,360
3,539

2,814
4,117

2,785
4,083

2,911
4,226

831.52
538.85

3,215.55
762.35
1,779.69
329.58

3,994.74
910.06
2,242.38
411.97

4,350.93
950.87
2,476.59
451.40

4,929.86
1,031.68
2,844.96
514.56

5,680.37
1,136.07
3,322.79
596.43

5,482.85
1,092.67
3,210.86
576.01

5,571.45
1,095.58
3,272.36
587.47

221.57
83.84
308.19
255.76

343.90
555.10

430.34
677.91

472.07
725.63

538.69
807.85

625.06
914.39

603.31
884.49

616.04
894.33

262.56
148.65

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (AED per capita)
1,732.60
1,905.82
2,553.00
2,674.02
Clothing materials (AED per capita)
595.93
596.71
652.59
658.74
Garments (AED per capita)
801.68
931.76
1,372.79
1,458.91
Other clothing (AED per capita)
165.13
185.56
258.50
272.42
Clothing, cleaning, repair and hire
(AED per capita)
169.92
191.78
269.12
283.92
Footwear (AED per capita)
359.68
376.02
455.85
469.52
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1212

1990
Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)
Healthy life expectancy at birth
Total population (years)
73
Males (years)
71
Females (years)
75
Obese and overweight population
Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
28.4
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
34.9

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

713.00

709.00

746.95

793.69

887.80

1,039.22

1,252.50

1,551.00

1,787.86

2,055.23

79.0

73.3

73.3

68.3

67.6

69.3

70.5

67.3

67.1

67.0

21.0

26.7

26.7

31.7

32.4

30.7

29.5

32.7

32.9

33.0

76
74
78

78
76
80

79
77
81

79
77
81

79
77
81

79
77
81

79
77
81

79
77
82

80
77
82

80
78
82

8.83
8.99
8.65

29.5

31.2

31.5

31.7

32.0

32.3

32.5

32.8

33.0

33.3

17.31

35.3

36.0

36.1

36.2

36.3

36.4

36.5

36.6

36.7

36.8

5.46

163
74

179
82

199
90

224
102

256
118

288
133

320
148

340
157

359
165

38
24
20

41
26
21

46
28
24

52
31
26

60
35
29

68
39
33

75
43
37

80
46
38

85
49
40

79

86

96

108

123

139

155

165

174

47.38
21.69

50.37
22.84

54.49
24.78

60.34
27.75

65.70
30.31

71.13
32.95

73.63
34.01

75.92
35.02

10.92
6.83
5.68

11.59
7.14
5.97

12.67
7.62
6.36

14.11
8.21
6.92

15.41
8.85
7.49

16.59
9.53
8.12

17.32
9.92
8.33

17.98
10.28
8.49

22.83

24.25

26.30

28.93

31.69

34.34

35.65

36.87

Consumer health (selected) retail sales by category

Consumer health retail sales (AED
million)
Analgesics (AED million)
Cough, Cold and Allergy (Hay Fever)
Remedies (AED million)
Digestive Remedies (AED million)
Medicated Skin Care (AED million)
Vitamins and Dietary Supplements
(AED million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (AED
per capita)
45.24
Analgesics (AED per capita)
20.44
Cough, Cold and Allergy (Hay Fever)
Remedies (AED per capita)
10.44
Digestive Remedies (AED per capita)
6.63
Medicated Skin Care (AED per capita)
5.51
Vitamins and Dietary Supplements
(AED per capita)
22.00
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1213

1990
Satellite TV and Cable TV households
Cable TV households (000)
3
Satellite TV households (000)
30

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

42
199

237
499

259
537

284
574

307
615

328
648

346
676

361
697

373
716

384
734

13,252.19
2,321.63

Cinema attendances
Cinema attendances (million)
Package holidays consumer expenditure
Package holidays consumer
expenditure (AED million)
170
244
Package holidays consumer
expenditure (AED per capita)
92.27
101.08

526

577

747

981

1,114

1,315

1,585

1,559

1,636

864.05

146.32

152.88

189.33

238.95

262.17

300.09

352.01

337.72

346.22

275.22

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (AED million)
878
1,411
3,485
Hotels and other accommodation
consumer expenditure (AED per capita) 477.18
585.35
969.21

3,679

4,386

5,706

6,714

7,937

8,980

9,399

9,902

1,028.30

974.75

1,111.86

1,390.16

1,580.16

1,811.77

1,994.57

2,036.08

2,095.51

339.15

Source: Euromonitor International from Council of Europe

www.euromonitor.com

651

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.1214

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

21.5

22.0

22.1

23.4

25.3

28.8

34.3

40.0

45.6

28.0

29.6

31.1

32.1

31.7

32.1

31.8

31.7

31.8

14.9

26.3

38.1

47.6

56.4

63.5

69.4

74.5

78.4

9.5

13.5

14.5

15.2

16.1

15.3

15.1

14.5

14.1

13.7

154.97

45.1

82.9

86.6

89.9

91.3

94.0

96.2

97.6

98.5

99.1

602.48

1,017

1,110

1,185

1,636

2,201

2,662

3,229

3,449

3,730

CD player and DVD player/recorder households

CD player households (% of
households)
12.1
17.0
DVD player/recorder households (% of
households)
0.2
Video game console households
Video game console households (% of
households)
5.4
Mobile telephone households
Mobile telephone households (% of
households)

14.1

Internet users
Internet users (000)

% change
1990-2010

1995

163.30

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1215

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

81.9

90.8

96.1

96.4

96.6

96.8

97.0

97.1

97.3

97.4

97.6

19.22

5,581

5,982

7,472

9,587

10,710

12,414

14,529

13,999

14,517

496.03

247

264

329

423

473

549

643

623

640

515.98

985

1,047

1,304

1,677

1,878

2,176

2,536

2,461

2,623

396.03

3,816

4,104

5,134

6,585

7,351

8,523

9,992

9,610

9,909

536.25

533

567

705

903

1,008

1,166

1,359

1,305

1,344

447.45

1,585.00

1,894.11

2,335.59

2,520.74

2,833.91

3,227.24

3,032.57

3,072.16

131.98

69.97

83.50

103.03

111.37

125.37

142.73

134.96

135.44

139.74

Transport services consumer expenditure

Transport services consumer
expenditure (AED million)
2,436
3,154
Rail travel consumer expenditure
(AED million)
104
138
Buses, coaches and taxis consumer
expenditure (AED million)
529
618
Air travel consumer expenditure (AED
million)
1,557
2,055
Other travel consumer expenditure
(AED million)
246
343

Transport services per capita consumer expenditure

Transport services consumer
expenditure (AED per capita)
1,324.31
1,308.27
1,551.95
Rail travel consumer expenditure
(AED per capita)
56.49
57.20
68.66
Buses, coaches and taxis consumer
expenditure (AED per capita)
287.52
256.40
273.93
Air travel consumer expenditure (AED
per capita)
846.81
852.37
1,061.17
Other travel consumer expenditure
(AED per capita)
133.49
142.26
148.19

277.37

330.62

408.48

442.01

496.78

563.25

533.12

555.09

93.06

1,087.43

1,301.34

1,604.16

1,730.13

1,945.54

2,219.36

2,081.79

2,096.99

147.64

150.20

178.68

219.92

237.20

266.19

301.90

282.70

284.42

113.07

Source: Euromonitor International from national statistics

Money

Table: 3.1216

1990
Annual savings and savings ratio
Annual savings (AED million)
6,977
Savings ratio (% of disposable
income)
13.0

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,649

19,054

24,600

19,619

3,932

11,926

6,836

12,123

16,936

14,071

101.67

15.4

11.7

13.4

8.9

1.5

3.9

1.9

2.8

4.0

3.2

-75.50

33,776

37,504

41,252

54,047

74,182

118,217

157,751

99,708

110,838

11,897

10,472

10,604

17,224

31,016

58,859

72,850

14,325

20,335

21,879

27,032

30,648

36,823

43,166

59,358

84,901

85,383

90,503

1,075

1,310

1,638

1,950

2,495

3,078

3,950

4,275

4,645

750

856

1,044

1,337

1,628

2,145

2,750

2,463

2,728

Consumer lending by category

Consumer lending (total) (AED
million)
Mortgages/housing share of total
consumer lending (AED million)
Consumer credit share of total
consumer lending (AED million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

652

Euromonitor International 2011

Section 3 Country snapshots United Kingdom

United Kingdom

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000) (a)

Table: 3.1217

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,309
4,391
2,787
5,320
4,398
8,178
10,513
14,059
10,499

2,266
4,635
2,927
4,870
3,629
7,119
11,378
14,677
10,616

2,022
4,369
3,118
5,271
3,660
6,495
11,617
16,059
10,881

2,003
4,313
3,098
5,364
3,716
6,583
11,466
16,340
10,965

2,026
4,249
3,051
5,470
3,807
6,780
11,282
16,558
11,050

2,079
4,191
2,998
5,538
3,898
6,969
11,083
16,786
11,186

2,110
4,153
2,970
5,579
4,002
7,149
10,958
16,958
11,282

2,179
4,092
2,920
5,546
4,123
7,379
10,846
17,177
11,437

2,240
4,108
2,895
5,503
4,140
7,453
10,735
17,303
11,669

2,310
4,143
2,855
5,448
4,185
7,603
10,674
17,336
11,868

2,367
4,209
2,794
5,389
4,217
7,730
10,629
17,379
11,846

% change
1990-2010
2.50
-4.15
0.25
1.30
-4.13
-5.48
1.10
23.61
12.84

Source: National statistical offices/Euromonitor International

Notes: (a) Data refer to population of retirement age only

People

Table: 3.1218

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
57,157
0-14 yrs (000)
10,833
15-64 yrs (000)
37,340
65+ yrs (000)
8,984

57,943
11,292
37,477
9,175

59,218
11,061
38,750
9,407

59,438
10,970
38,993
9,475

59,700
10,892
39,280
9,528

60,060
10,848
39,595
9,617

60,393
10,806
39,917
9,670

60,817
10,716
40,381
9,720

61,186
10,740
40,599
9,847

61,612
10,781
40,844
9,987

61,966
10,831
41,008
10,126

8.41
-0.02
9.82
12.72

Male population by age at January 1st

Male population by age at January
1st (000)
27,774
0-14 yrs (000)
5,544
15-64 yrs (000)
18,649
65+ yrs (000)
3,581

28,156
5,773
18,662
3,721

28,898
5,666
19,276
3,955

29,036
5,620
19,406
4,010

29,193
5,583
19,554
4,057

29,395
5,562
19,717
4,117

29,578
5,541
19,882
4,155

29,818
5,485
20,137
4,196

30,003
5,492
20,239
4,272

30,240
5,517
20,361
4,362

30,440
5,546
20,444
4,450

9.60
0.03
9.63
24.28

Female population by age at January 1st

Female population by age at January
1st (000)
29,383
29,787
0-14 yrs (000)
5,289
5,519
15-64 yrs (000)
18,691
18,815
65+ yrs (000)
5,403
5,454

30,320
5,395
19,474
5,451

30,402
5,350
19,587
5,465

30,507
5,310
19,726
5,471

30,665
5,286
19,878
5,501

30,815
5,265
20,035
5,515

30,999
5,231
20,244
5,524

31,183
5,248
20,360
5,575

31,372
5,264
20,482
5,626

31,526
5,285
20,564
5,676

7.29
-0.07
10.02
5.06

Ethnic groups
White (000)
Indian (000)
Mixed (000)
Pakistani (000)
Black African (000)
Black Caribbean (000)
Bangladeshi (000)
Chinese (000)
Other Asian (000)
Other ethnic groups (000)
Other Black (000)

53,838
857
261
473
197
515
160
156
201
307
192

54,080
945
401
595
325
539
210
197
222
274
154

54,431
1,075
726
774
513
572
300
257
253
225
91

54,515
1,095
773
799
538
578
314
265
257
219
84

54,643
1,112
823
823
562
583
329
273
261
213
78

54,860
1,132
869
848
587
589
344
281
266
208
73

55,053
1,152
916
873
612
597
359
290
271
203
69

55,340
1,171
960
898
635
603
373
298
276
198
65

55,574
1,190
1,004
921
659
610
387
305
280
194
61

55,862
1,212
1,047
944
683
617
400
314
285
190
58

56,087
1,231
1,088
967
704
623
414
321
289
186
56

4.18
43.70
317.31
104.47
257.08
21.02
158.24
106.39
43.66
-39.60
-70.98

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

26,766
2,619
4,166
23,607

26,025
3,196
4,080
24,643

24,893
4,019
3,873
26,433

24,709
4,148
3,827
26,754

24,568
4,270
3,792
27,070

24,467
4,401
3,762
27,430

24,364
4,523
3,733
27,774

24,317
4,650
3,711
28,139

24,247
4,770
3,687
28,481

24,204
4,892
3,668
28,848

24,138
5,001
3,646
29,181

-9.82
90.99
-12.49
23.61

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

5
3

-22.06
1.48

30

31

31

32

32

32

32

32

32

22.39

28

28

29

29

30

30

30

30

30

23.81

53,237
6,201

53,516
6,184

53,886
6,174

54,233
6,160

54,663
6,153

55,046
6,140

55,482
6,130

55,855
6,110

10.18
-5.46

246

247

248

250

251

253

255

256

8.41

7,286,864
976,641
629,597
407,969
450,998
429,378
466,644
443,924
436,366
333,729

7,345,355
981,175
630,142
417,189
455,424
435,104
465,634
446,169
439,284
335,841

7,413,978
987,828
631,740
428,198
460,732
442,085
465,300
449,103
442,659
338,664

7,477,972
994,422
633,056
439,892
465,944
449,297
464,675
451,803
445,636
341,459

7,552,386
1,002,787
635,324
452,894
471,949
457,501
464,675
455,159
449,151
344,856

7,619,793
1,010,402
636,997
465,900
477,600
465,500
464,200
458,100
452,200
348,000

7,695,730
1,018,795
639,610
477,916
483,417
473,251
464,633
461,536
455,788
351,357

7,762,705
1,026,068
641,565
489,266
488,631
480,401
464,619
464,441
458,818
354,311

17.41
6.56
-3.74
20.28
15.08
18.17
-3.91
7.14
14.39
12.24

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
7
6
Divorce rates (per 000 population)
3
3
First marriage: average age of men
(years)
26
28
First marriage: average age of women
(years)
24
26

Urban and rural population, and population density

Urban population (000)
50,694
51,571
52,996
Rural population (000)
6,463
6,373
6,222
Population density (persons per sq
km)
236
240
245
Population of major cities
London (Number)
6,611,366
Birmingham (Number)
962,860
Glasgow (Number)
666,520
Manchester (Number)
406,785
Leeds (Number)
424,593
Bristol (Number)
406,548
Liverpool (Number)
483,506
Sheffield (Number)
433,497
Edinburgh (Number)
401,103
Leicester (Number)
315,682

6,813,644
969,666
637,514
389,417
427,238
410,884
476,062
430,365
407,706
325,300

7,230,879
973,386
629,519
400,343
447,030
424,585
467,876
441,923
433,416
332,034

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

653

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1219

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
23,187
24,269
Over US$5,000 (000)
22,557
23,839
Over US$15,000 (000)
17,301
19,869
Over US$35,000 (000)
5,877
8,618
Over US$55,000 (000)
1,977
3,235

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

25,577
25,318
22,588
12,610
5,864

25,773
25,588
23,666
15,477
8,066

25,990
25,906
24,663
17,518
9,780

26,244
26,153
24,931
18,166
10,519

26,486
26,385
25,142
18,593
11,147

26,721
26,664
25,801
20,280
12,956

26,950
26,873
25,849
19,971
12,559

27,177
27,051
25,429
17,240
9,229

27,403
27,272
25,651
17,635
9,695

18.18
20.90
48.26
200.06
390.43

Households by number of persons

1 person (000)
7,423
2 persons (000)
6,998
3 persons (000)
3,651
4 persons (000)
2,910
5 persons (000)
1,618
6+ persons (000)
607

7,949
7,502
3,849
3,082
1,403
497

8,489
8,022
4,203
3,383
1,143
344

8,576
8,105
4,239
3,414
1,115
328

8,672
8,197
4,273
3,443
1,090
315

8,784
8,303
4,310
3,474
1,070
304

8,896
8,410
4,337
3,497
1,053
296

9,007
8,515
4,359
3,515
1,038
289

9,119
8,621
4,375
3,529
1,024
283

9,232
8,729
4,387
3,540
1,013
279

9,347
8,838
4,395
3,547
1,003
276

25.92
26.29
20.38
21.87
-38.01
-54.48

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

7,423
6,094
5,356
1,326
3,008

7,949
6,616
5,463
1,448
2,807

8,489
7,408
5,128
1,671
2,887

8,576
7,278
5,189
1,811
2,925

8,672
7,371
5,179
1,848
2,920

8,784
7,477
5,177
1,889
2,919

8,896
7,577
5,170
1,929
2,917

9,007
7,674
5,161
1,968
2,912

9,119
7,770
5,150
2,006
2,907

9,232
7,864
5,138
2,045
2,901

9,347
7,957
5,124
2,083
2,894

25.92
30.58
-4.33
57.05
-3.77

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)

15,535
5,792
9,743
7,671

16,640
6,176
10,464
7,642

18,023
7,466
10,556
7,561

18,269
7,688
10,582
7,509

18,403
7,877
10,526
7,588

18,582
8,018
10,564
7,664

18,621
8,140
10,481
7,867

18,649
8,302
10,347
8,073

18,790
8,403
10,386
8,152

18,870
8,520
10,350
8,296

18,963
8,636
10,327
8,425

22.07
49.09
6.00
9.83

Households by type of dwelling

Detached house (000)
4,641
Semi-detached and terraced house
(000)
13,924
Apartment (000)
3,249
Other (000)
1,392

5,342

5,628

5,714

5,812

5,928

6,053

6,189

6,295

6,402

6,509

40.25

14,326
3,497
1,117

15,094
3,940
921

15,231
3,944
890

15,404
3,903
873

15,588
3,876
854

15,749
3,858
828

15,908
3,828
797

16,069
3,812
776

16,229
3,792
757

16,385
3,775
737

17.67
16.20
-47.09

Household running costs

Household running costs (
million)
Electricity ( million)
Gas ( million)
Solid Fuels ( million)
Liquid Fuels ( million)

12,256
6,278
4,921
683
374

15,211
8,195
5,974
637
405

14,603
7,463
6,083
488
569

14,930
7,572
6,323
365
670

17,610
8,624
7,929
306
751

21,486
9,815
10,698
234
739

26,597
11,651
13,651
227
1,069

27,084
11,647
14,103
297
1,037

32,646
14,068
16,784
341
1,453

30,843
12,890
16,026
357
1,570

30,777
12,925
15,773
403
1,676

151.12
105.87
220.53
-41.06
348.21

94.2
13.1
81.3
51.2
20.4
97.2
87.0
46.8
89.7
86.0

97.0
20.0
89.0
67.0
25.0
98.1
91.0
51.0
91.8
90.0

99.0
27.0
95.0
86.0
50.0
99.2
94.0
54.0
94.4
93.0

99.0
31.0
96.0
89.4
58.0
99.2
92.5
56.5
94.7
94.1

99.0
33.3
96.7
89.9
62.2
99.2
92.6
57.7
95.0
94.6

99.0
34.7
97.2
90.9
64.5
99.3
91.7
57.8
95.2
95.2

99.0
36.8
97.2
91.1
66.8
99.3
91.0
57.9
95.4
95.8

99.0
37.4
97.5
91.3
69.7
99.4
89.4
58.1
95.6
95.8

99.0
37.0
97.7
92.0
72.0
99.4
90.0
58.4
95.7
96.0

99.1
37.5
97.8
92.4
74.2
99.5
90.2
58.7
95.9
96.2

99.2
38.2
98.0
92.7
76.4
99.5
90.0
59.0
96.0
96.4

5.23
191.95
20.60
81.15
274.38
2.42
3.44
26.04
7.03
12.06

162,033
143,400
7,500
8,312
1,680
952
189

158,228
138,600
8,000
8,686
1,800
949
193

154,744
134,520
8,450
8,714
1,920
943
197

151,902
130,800
9,200
8,704
2,060
937
201

152,552
131,100
9,580
8,547
2,180
930
215

153,477
131,640
9,887
8,524
2,276
920
230

155,519
133,200
10,211
8,623
2,320
900
265

155,482
133,200
10,450
8,316
2,360
870
286

152,172
130,200
10,490
8,024
2,300
850
308

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)
Reptile (000s of animals)

Source: Euromonitor International from national statistics

654

Euromonitor International 2011

Section 3 Country snapshots United Kingdom

Income

Table: 3.1220

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current)
( per capita)
9,013.82
12,080.39
Gross income (annual, constant)
( per capita)
13,317.07
15,043.61
Disposable income (annual, current)
( per capita)
6,156.83
8,486.15
Disposable income (annual, constant)
( per capita)
9,096.14
10,567.73

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

16,972.22

17,735.66

18,411.46

19,353.38

20,142.53

20,669.55

21,361.17

20,883.82

21,644.70

140.13

19,468.09

20,144.78

20,725.96

21,477.63

21,965.28

22,182.48

22,260.26

21,448.20

21,644.70

62.53

11,863.20

12,391.83

12,698.66

13,162.66

13,531.76

13,907.35

14,448.75

14,128.78

14,643.55

137.84

13,607.75

14,075.08

14,295.01

14,607.41

14,756.28

14,925.31

15,056.90

14,510.61

14,643.55

60.99

Gross income (annual, current) by age

Aged 15-19 ()
3,544
Aged 20-24 ()
7,682
Aged 25-29 ()
11,843
Aged 30-34 ()
14,752
Aged 35-39 ()
16,165
Aged 40-44 ()
16,872
Aged 45-49 ()
16,544
Aged 50-54 ()
15,027
Aged 55-59 ()
12,944
Aged 60-64 ()
10,748
Aged 65+ ()
7,380

5,414
10,352
14,948
18,511
20,475
20,869
20,787
19,809
17,675
15,334
11,682

10,266
16,242
20,756
24,158
26,057
27,131
26,812
25,110
25,065
22,153
18,463

10,702
17,005
21,809
25,154
27,060
28,220
28,063
26,414
25,723
23,378
19,277

12,228
18,253
22,978
25,798
27,448
28,505
28,483
27,194
26,183
24,467
20,502

12,963
19,187
24,215
27,104
28,633
29,661
29,851
28,582
27,357
25,827
21,681

13,493
19,607
24,873
27,938
29,759
30,586
31,019
29,951
28,413
27,206
22,840

13,772
20,145
25,292
28,447
30,398
31,162
31,706
30,826
28,525
28,466
23,671

14,390
21,034
26,049
29,369
31,240
31,871
32,545
31,844
29,684
28,976
24,823

14,985
21,582
26,203
29,724
31,217
31,801
32,516
31,953
30,113
28,888
25,326

15,486
22,446
27,220
31,051
32,664
33,173
33,892
33,531
31,650
30,172
26,819

337.02
192.17
129.85
110.48
102.06
96.61
104.86
123.14
144.52
180.73
263.39

Gross income (annual, constant) by age

Aged 15-19 ()
5,676
Aged 20-24 ()
12,305
Aged 25-29 ()
18,969
Aged 30-34 ()
23,628
Aged 35-39 ()
25,892
Aged 40-44 ()
27,024
Aged 45-49 ()
26,499
Aged 50-54 ()
24,068
Aged 55-59 ()
20,732
Aged 60-64 ()
17,215
Aged 65+ ()
11,821

7,210
13,787
19,907
24,652
27,267
27,792
27,683
26,380
23,539
20,421
15,557

12,323
19,495
24,913
28,996
31,275
32,565
32,182
30,140
30,086
26,591
22,161

12,673
20,136
25,825
29,786
32,043
33,416
33,230
31,277
30,459
27,683
22,827

14,287
21,328
26,849
30,144
32,071
33,306
33,281
31,775
30,593
28,588
23,955

14,842
21,968
27,725
31,033
32,784
33,961
34,178
32,726
31,323
29,571
24,824

15,098
21,938
27,830
31,259
33,297
34,222
34,707
33,512
31,791
30,441
25,556

15,059
22,028
27,656
31,106
33,239
34,075
34,670
33,707
31,191
31,127
25,884

15,186
22,199
27,491
30,996
32,969
33,635
34,347
33,608
31,328
30,581
26,197

15,478
22,292
27,066
30,702
32,244
32,848
33,586
33,004
31,104
29,839
26,160

15,486
22,446
27,220
31,051
32,664
33,173
33,892
33,531
31,650
30,172
26,819

172.85
82.41
43.50
31.41
26.16
22.75
27.90
39.31
52.66
75.27
126.87

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1221

1990
Consumer expenditure by category
Consumer expenditure by category
( million)
342,613
Food and non-alcoholic beverages
( million)
42,285
Alcoholic beverages and tobacco
( million)
14,753
Clothing and footwear ( million)
21,259
Housing ( million)
58,588
Household goods and services (
million)
19,936
Health goods and medical services
( million)
4,432
Transport ( million)
51,852
Communications ( million)
6,510
Leisure and recreation (
million)
35,494
Education ( million)
3,222
Hotels and catering ( million)
40,603
Miscellaneous goods and services
( million)
43,679

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

448,267

670,401

702,450

737,927

772,181

808,061

849,935

877,596

860,843

894,547

161.10

49,700

61,310

63,174

65,156

67,138

69,718

72,559

78,235

76,178

78,438

85.50

18,776
28,000
83,126

25,966
39,092
121,238

27,297
41,155
129,051

28,579
42,339
139,116

28,853
43,532
149,309

29,349
44,624
161,313

29,946
45,752
172,340

30,287
46,150
185,112

28,663
47,408
189,549

29,163
50,864
202,333

97.68
139.26
245.35

26,287

40,448

42,466

43,492

44,475

45,352

46,369

45,842

46,882

49,993

150.77

7,000
64,087
9,067

10,778
100,147
14,675

11,335
104,569
15,654

11,881
109,472
17,217

12,183
116,186
17,939

12,798
120,279
18,320

13,822
130,906
18,559

13,713
135,085
18,664

14,879
130,804
17,765

16,350
134,071
18,287

268.90
158.57
180.91

49,274
6,197
50,381

79,122
9,381
76,426

84,386
9,610
78,902

88,447
10,763
82,886

90,130
11,050
85,473

93,912
11,800
87,857

99,396
12,485
91,124

102,068
12,652
94,034

92,985
13,793
88,179

92,763
15,006
89,966

161.35
365.73
121.58

56,372

91,818

94,851

98,579

105,913

112,737

116,677

115,753

113,758

117,313

168.58

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1222

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

26,775
15,197
11,579
796
4,549

25,988
14,377
11,611
1,055
4,716

27,712
14,968
12,744
1,276
4,990

27,998
15,163
12,835
1,407
5,031

28,251
15,263
12,988
1,415
5,116

28,659
15,469
13,190
1,465
5,030

28,926
15,598
13,328
1,484
5,037

29,103
15,740
13,364
1,487
4,991

29,361
15,840
13,520
1,567
4,986

28,912
15,439
13,473
1,551
4,978

29,016
15,547
13,469
1,581
4,967

8.37
2.31
16.32
98.72
9.20

2,015
1,197
818

2,476
1,615
861

1,471
885
587

1,425
879
546

1,373
803
569

1,441
849
593

1,647
960
687

1,637
934
703

1,756
1,029
727

2,374
1,453
921

2,437
1,421
1,016

20.94
18.75
24.13

7.0

8.7

5.0

4.8

4.6

4.8

5.4

5.3

5.6

7.6

7.7

10.70

7.3

10.1

5.6

5.5

5.0

5.2

5.8

5.6

6.1

8.6

8.4

14.73

6.6

6.9

4.4

4.1

4.2

4.3

4.9

5.0

5.1

6.4

7.0

6.24

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

655

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1223

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

761
4,500
4,785

981
4,612
5,678

1,180
4,536
5,507

1,084
4,488
5,531

822
4,686
5,700

977
4,635
5,747

990
4,518
5,358

1,005
4,409
5,306

1,017
4,351
5,356

1,092
4,341
5,259

1,111
4,307
5,189

5
16

5
16

5
16

5
16

5
16

5
16

5
16

5
16

5
16

% change
1990-2010
45.97
-4.29
8.45

1,189
622
567

1,813
889
925

2,241
1,003
1,238

2,288
1,009
1,279

2,247
965
1,282

2,288
979
1,308

2,336
997
1,339

2,363
1,010
1,352

2,329
996
1,333

2,351
1,001
1,351

2,352
1,001
1,351

97.88
60.98
138.36

6.8

10.9

11.0

11.2

13.4

13.9

14.1

14.9

14.7

14.8

14.8

119.70

562,374
60,393
83,097

601,744
63,802
91,797

595,640
58,871
91,266

633,041
67,369
97,465

640,248
70,386
98,742

651,057
72,256
103,283

676,200
75,511
109,212

688,144
77,206
111,661

696,100
78,256
113,511

149,552
94,621

165,569
102,435

183,797
86,732

194,379
89,059

195,519
85,897

197,420
85,692

203,275
85,738

206,423
86,297

208,433
86,685

56,314
6,743
105,020
6,634

52,729
6,247
114,584
4,581

48,284
5,720
105,860
4,145

50,704
5,652
115,686
4,404

52,799
5,577
117,154
4,830

54,883
5,588
118,823
5,064

58,279
5,792
123,332
8,544

59,727
5,869
125,486
9,085

60,719
5,924
126,893
9,584

10,965

8,323

9,344

8,048

6,517

6,390

6,095

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1224

1990
Food consumer expenditure by category
Food consumer expenditure (
million)
37,716
Bread and cereals ( million)
5,870
Meat ( million)
9,835
Fish and seafood ( million)
1,593
Milk, cheese and eggs ( million)
5,784
Oils and fats ( million)
1,084
Fruit ( million)
2,711
Vegetables ( million)
5,382
Sugar and confectionery (
million)
4,567
Other foods ( million)
890

2002

2003

2004

2005

2006

2007

2008

2009

2010

44,274
7,015
10,790
1,790
6,618
1,110
3,137
7,153

53,984
9,016
12,579
2,405
7,522
1,207
4,489
8,473

55,507
9,309
13,128
2,397
7,658
1,208
4,752
8,595

57,059
9,572
13,602
2,320
7,898
1,188
4,987
8,618

58,822
9,826
13,757
2,468
8,293
1,232
5,462
8,891

60,911
10,222
13,876
2,716
8,680
1,317
5,902
9,241

63,670
10,557
14,359
2,887
9,080
1,370
6,051
10,090

69,295
11,946
15,942
3,093
9,979
1,749
6,129
10,710

67,828
11,678
15,635
3,065
9,508
1,635
5,674
10,987

70,087
12,118
16,212
3,174
9,628
1,636
5,602
11,644

85.83
106.43
64.84
99.24
66.46
50.93
106.63
116.36

5,561
1,100

6,830
1,463

6,946
1,514

7,193
1,681

7,180
1,713

7,154
1,803

7,371
1,906

7,683
2,063

7,696
1,951

8,114
1,959

77.67
120.15

911.62
152.25
212.42
40.61

933.87
156.62
220.87
40.33

955.76
160.34
227.84
38.86

979.39
163.60
229.05
41.09

1,008.57
169.25
229.77
44.97

1,046.92
173.58
236.10
47.47

1,132.53
195.24
260.55
50.55

1,100.89
189.55
253.77
49.74

1,131.06
195.55
261.62
51.22

71.41
90.41
52.05
83.77

127.02
20.38
75.81
143.08

128.84
20.32
79.95
144.61

132.30
19.90
83.53
144.36

138.08
20.51
90.94
148.04

143.72
21.81
97.72
153.01

149.30
22.52
99.50
165.91

163.09
28.59
100.17
175.04

154.33
26.53
92.09
178.33

155.38
26.40
90.40
187.92

53.54
39.22
90.59
99.57

115.34
24.71

116.86
25.47

120.49
28.16

119.55
28.52

118.46
29.86

121.20
31.35

125.57
33.72

124.91
31.66

130.94
31.62

63.88
103.06

Food per capita consumer expenditure by category

Food consumer expenditure ( per
capita)
659.87
764.09
Bread and cereals ( per capita)
102.70
121.07
Meat ( per capita)
172.07
186.22
Fish and seafood ( per capita)
27.87
30.89
Milk, cheese and eggs ( per
capita)
101.20
114.21
Oils and fats ( per capita)
18.97
19.16
Fruit ( per capita)
47.43
54.14
Vegetables ( per capita)
94.16
123.45
Sugar and confectionery ( per
capita)
79.90
95.97
Other foods ( per capita)
15.57
18.98
Catering consumer expenditure
Catering consumer expenditure (
million)
34,916
Catering consumer expenditure (
per capita)
610.88

% change
1990-2010

1995

42,180

66,701

68,839

72,667

74,642

76,150

78,432

80,558

74,062

74,875

114.44

727.95

1,126.37

1,158.17

1,217.21

1,242.79

1,260.91

1,289.65

1,316.60

1,202.07

1,208.33

97.80

Source: National statistical offices/OECD/Eurostat/Euromonitor International

656

Euromonitor International 2011

Section 3 Country snapshots United Kingdom

Drinking

Table: 3.1225

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure ( million)
6,104
7,257
11,344
Beer ( million)
1,709
2,149
2,938
Spirits ( million)
1,954
2,231
2,969
Wine ( million)
2,441
2,877
5,437

12,027
3,126
3,179
5,722

13,274
3,331
3,616
6,327

13,476
3,275
3,713
6,488

13,581
3,397
3,658
6,525

13,978
3,285
3,778
6,915

14,304
3,406
4,138
6,760

13,023
3,070
3,602
6,350

13,007
3,150
3,475
6,381

113.08
84.32
77.85
161.42

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure ( per capita)
106.79
125.24
191.56
202.35
Beer ( per capita)
29.90
37.09
49.61
52.59
Spirits ( per capita)
34.19
38.50
50.14
53.48
Wine ( per capita)
42.71
49.65
91.81
96.27

222.35
55.80
60.57
105.98

224.38
54.53
61.82
108.03

224.87
56.25
60.57
108.05

229.84
54.02
62.12
113.71

233.77
55.67
67.63
110.48

211.37
49.83
58.47
103.07

209.90
50.84
56.08
102.98

96.55
70.02
64.05
141.14

7,667
1,872

8,097
2,084

8,316
2,101

8,807
2,138

8,888
2,199

8,940
2,183

8,350
2,033

8,351
2,060

82.78
50.37

5,795

6,013

6,215

6,669

6,689

6,757

6,317

6,291

96.66

135.63

138.46

145.83

146.15

146.11

135.52

134.77

68.60

34.91

34.98

35.41

36.17

35.69

33.00

33.25

38.71

100.72

103.48

110.42

109.98

110.43

102.53

101.53

81.40

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure ( million)
4,569
5,426
7,326
Coffee, tea and cocoa ( million)
1,370
1,548
1,821
Mineral waters, soft drinks, fruit
and vegetable juices ( million)
3,199
3,878
5,505

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure ( per capita)
79.94
93.64
123.71
128.99
Coffee, tea and cocoa ( per
capita)
23.97
26.72
30.75
31.50
Mineral waters, soft drinks, fruit
and vegetable juices ( per
capita)
55.97
66.93
92.96
97.50
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1226

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (
million)
8,649
Tobacco consumer expenditure (
per capita)
151.32

11,519

14,622

15,270

15,305

15,377

15,768

15,968

15,984

15,641

16,157

86.80

198.80

246.92

256.91

256.37

256.03

261.09

262.56

261.23

253.86

260.74

72.31

21.5
22.0
21.0

21.4
23.0
20.0

20.2
21.0
19.5

19.6
20.0
19.2

19.3
19.6
19.0

19.1
19.5
18.8

19.0
19.4
18.7

19.0
19.4
18.6

18.9
19.3
18.5

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1227

1990
Personal care consumer expenditure
Personal care consumer expenditure
( million)
7,141
Personal care consumer expenditure
( per capita)
124.94

1995

2002

2003

2004

10,378
179.11

16,444

18,181

277.69

305.88

7,697
1,022
695
1,218
596
1,261

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales ( million)
7,398
Colour cosmetics ( million)
985
Fragrances ( million)
661
Hair care ( million)
1,182
Mens grooming ( million)
563
Skin care ( million)
1,193

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales ( per capita)
124.92
129.49
Colour cosmetics ( per capita)
16.63
17.20
Fragrances ( per capita)
11.16
11.69
Hair care ( per capita)
19.95
20.48
Mens grooming ( per capita)
9.51
10.04
Skin care ( per capita)
20.15
21.21

2005

2006

19,083

19,392

20,033

319.65

322.88

331.71

7,936
1,060
748
1,282
632
1,351

8,309
1,105
793
1,292
666
1,509

8,690
1,175
835
1,301
707
1,665

132.92
17.75
12.54
21.48
10.58
22.63

138.35
18.40
13.20
21.51
11.08
25.12

143.89
19.45
13.82
21.55
11.71
27.57

2007

2010

% change
1990-2010

2008

2009

21,090

21,173

21,698

22,766

218.81

346.79

346.05

352.17

367.40

194.07

9,089
1,265
857
1,305
774
1,782

9,437
1,332
929
1,314
833
1,890

9,674
1,387
959
1,327
858
1,971

149.45
20.79
14.10
21.46
12.72
29.30

154.23
21.77
15.18
21.48
13.62
30.89

157.02
22.51
15.56
21.54
13.93
31.99

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

657

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1228

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure ( million)
17,571
23,681
33,927
Clothing materials ( million)
252
463
288
Garments ( million)
16,273
21,803
32,041
Other clothing ( million)
625
892
905
Clothing, cleaning, repair and hire
( million)
421
523
693
Footwear ( million)
3,688
4,319
5,165

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

35,689
375
33,572
1,033

36,490
469
34,227
1,163

37,529
398
34,900
1,529

38,231
418
35,270
1,765

39,244
444
35,929
1,995

39,348
470
35,982
2,030

40,566
441
37,198
2,012

43,593
460
40,011
2,152

148.10
82.55
145.88
244.29

709
5,466

631
5,849

702
6,003

777
6,393

877
6,508

865
6,803

915
6,842

970
7,271

130.35
97.15

611.22
7.86
573.32
19.48

624.86
6.63
581.09
25.46

633.04
6.93
584.01
29.23

645.28
7.29
590.77
32.80

643.08
7.69
588.08
33.18

658.41
7.16
603.74
32.66

703.50
7.42
645.70
34.73

128.84
68.39
126.80
217.57

10.57
97.97

11.69
99.95

12.87
105.86

14.42
107.01

14.13
111.18

14.85
111.05

15.65
117.34

112.47
81.85

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure ( per capita)
307.42
408.69
572.92
600.44
Clothing materials ( per capita)
4.41
7.99
4.86
6.31
Garments ( per capita)
284.71
376.28
541.07
564.83
Other clothing ( per capita)
10.93
15.39
15.28
17.38
Clothing, cleaning, repair and hire
( per capita)
7.37
9.03
11.70
11.93
Footwear ( per capita)
64.52
74.54
87.22
91.96
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1229

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,047.00

1,370.00

2,052.00

2,441.40

2,938.52

3,115.21

3,414.99

3,867.42

3,924.00

3,991.40

4,063.45

288.10

83.6

83.9

79.9

80.1

81.4

81.9

81.9

82.0

82.6

82.9

83.2

-0.48

16.4

16.1

20.1

19.9

18.6

18.1

18.1

18.0

17.4

17.1

16.8

2.42

Healthy life expectancy at birth

Total population (years)
76
Males (years)
73
Females (years)
79

77
74
79

78
76
81

78
76
81

79
77
81

79
77
81

80
77
82

80
77
82

80
78
82

80
78
82

80
78
82

5.49
6.43
4.44

16.0

23.0

23.0

23.0

23.0

24.0

24.3

24.5

24.7

25.0

90.31

38.0

38.0

38.0

39.0

37.0

38.0

38.0

38.5

38.7

39.1

15.91

1,957
491

2,029
507

2,041
499

2,063
504

2,104
511

2,152
515

2,172
523

2,194
526

2,225
533

609
259
354

615
268
374

596
278
391

585
279
403

590
284
411

596
295
422

613
292
425

622
292
426

637
291
427

594

587

616

627

651

675

697

715

731

34.13
8.53

34.19
8.35

34.35
8.40

34.84
8.47

35.39
8.47

35.50
8.54

35.61
8.54

35.91
8.61

10.35
4.51

9.98
4.65

9.75
4.65

9.78
4.70

9.80
4.86

10.03
4.77

10.10
4.73

10.29
4.70

6.29

6.55

6.70

6.81

6.94

6.95

6.92

6.90

9.88

10.32

10.44

10.79

11.10

11.39

11.60

11.80

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
13.1
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
33.7

Consumer health (selected) retail sales by category

Consumer health retail sales (
million)
Analgesics ( million)
Cough, Cold and Allergy (Hay Fever)
Remedies ( million)
Digestive Remedies ( million)
Medicated Skin Care ( million)
Vitamins and Dietary Supplements
( million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (
per capita)
33.05
Analgesics ( per capita)
8.29
Cough, Cold and Allergy (Hay Fever)
Remedies ( per capita)
10.28
Digestive Remedies ( per capita)
4.37
Medicated Skin Care ( per
capita)
5.98
Vitamins and Dietary Supplements
( per capita)
10.03
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1230

1990
Satellite TV and Cable TV households
Cable TV households (000)
158
Satellite TV households (000)
1,170
Cinema attendances
Cinema attendances (million)

97

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

1,483
3,762

3,454
7,377

3,462
7,484

3,428
8,126

3,450
8,678

3,541
9,260

3,618
9,622

3,680
9,986

3,728
10,286

3,767
10,540

2,286.48
800.84

115

176

167

171

165

157

162

164

164

10,063

10,219

10,831

11,707

12,692

13,476

14,116

15,091

165.37

169.30

171.17

180.34

193.85

208.69

220.25

229.12

243.54

144.77

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure ( million)
5,687
8,201
9,725
Hotels and other accommodation
consumer expenditure ( per
capita)
99.50
141.53
164.22
Source: Euromonitor International from Council of Europe

658

Euromonitor International 2011

Section 3 Country snapshots United Kingdom

Consumer Technology

Table: 3.1231

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

4.7

10.7

15.8

31.5

43.9

56.7

61.5

69.0

73.0

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
21.1
52.1
DVD player/recorder households (% of
households)
0.1

84.1

85.3

86.8

87.1

88.4

88.1

87.2

86.1

85.5

30.5

50.0

67.5

78.9

83.3

86.2

88.0

89.4

90.3

Video game console households

Video game console households (% of
households)
8.3

11.9

16.6

17.2

17.2

17.2

17.2

17.1

17.1

17.1

17.1

105.28

Mobile telephone households

Mobile telephone households (% of
households)

0.8

8.6

65.0

75.9

77.6

80.0

83.0

81.0

81.6

82.6

83.9

9,944.46

Internet users
Internet users (000)

50

1,100

33,545

38,676

39,338

42,182

41,687

45,729

47,999

51,444

53,166

106,231.68

305.04

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1232

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

67.0

69.0

74.2

75.2

74.9

73.9

74.4

75.0

74.0

74.5

75.2

12.26

24,757

26,046

26,948

28,939

30,822

33,359

35,823

35,188

36,669

219.81

4,366

4,501

4,588

4,830

5,031

5,736

6,263

5,860

5,917

163.91

7,047

7,179

7,290

7,886

8,464

8,894

8,616

8,850

9,206

141.75

10,324

10,928

11,445

12,357

12,923

14,084

15,484

14,857

15,431

265.76

3,020

3,438

3,625

3,866

4,404

4,645

5,460

5,621

6,115

410.89

438.21

451.39

481.84

510.36

548.52

585.48

571.12

591.77

194.99

75.73

76.85

80.42

83.30

94.32

102.36

95.10

95.48

143.43

Transport services consumer expenditure

Transport services consumer
expenditure ( million)
11,466
15,284
Rail travel consumer expenditure
( million)
2,242
2,790
Buses, coaches and taxis consumer
expenditure ( million)
3,808
4,515
Air travel consumer expenditure
( million)
4,219
6,161
Other travel consumer expenditure
( million)
1,197
1,818

Transport services per capita consumer expenditure

Transport services consumer
expenditure ( per capita)
200.61
263.77
418.07
Rail travel consumer expenditure
( per capita)
39.23
48.15
73.73
Buses, coaches and taxis consumer
expenditure ( per capita)
66.62
77.92
119.00
Air travel consumer expenditure
( per capita)
73.81
106.33
174.34
Other travel consumer expenditure
( per capita)
20.94
31.38
51.00

120.78

122.11

131.30

140.15

146.24

140.81

143.64

148.56

122.99

183.86

191.71

205.74

213.97

231.58

253.07

241.14

249.03

237.38

57.84

60.72

64.37

72.92

76.37

89.23

91.23

98.69

371.24

Source: Euromonitor International from national statistics

Money

Table: 3.1233

1990
Annual savings and savings ratio
Annual savings ( million)
8,865
Savings ratio (% of disposable
income)
2.5
Consumer lending by category
Consumer lending (total) (
million)
Mortgages/housing share of total
consumer lending ( million)
Consumer credit share of total
consumer lending ( million)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

42,997

21,546

21,934

8,241

6,408

-2,257

-16,387

-7,070

-3,471

-753

-108.50

8.7

3.1

3.0

1.1

0.8

-0.3

-1.9

-0.8

-0.4

-0.1

-103.29

873,200

978,317

1,078,715

1,182,430

1,298,619

1,416,126

1,458,744

1,463,668

1,477,368

703,786

796,187

877,120

967,230

1,079,890

1,186,950

1,225,139

1,236,624

1,255,915

169,414

182,129

201,595

215,200

218,729

229,176

233,605

227,044

221,453

59,419

62,854

65,544

66,991

68,348

71,624

76,271

80,314

83,872

58,819

66,856

69,924

69,927

69,438

67,231

66,014

58,304

55,894

Debit and credit cards in circulation

Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

www.euromonitor.com

659

World Consumer Lifestyles Databook 2011

USA

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1234

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

11,497
21,758
14,245
24,417
19,262
35,119
54,940
55,630
31,247

11,520
23,683
15,374
26,069
17,777
33,391
56,634
65,032
33,769

11,885
23,487
16,935
28,635
20,573
35,882
53,949
80,511
35,591

12,059
23,395
16,685
28,994
20,587
36,432
53,294
82,293
35,594

12,123
23,485
16,471
29,336
20,630
36,974
52,810
83,791
35,601

12,239
23,590
16,264
29,531
20,679
37,416
52,447
85,330
35,648

12,368
23,814
16,048
29,669
20,796
37,793
52,535
86,572
35,759

12,552
24,118
15,895
29,739
21,020
37,986
52,946
87,742
35,950

12,760
24,412
15,758
29,710
21,323
38,309
53,373
87,935
36,465

12,915
24,731
15,769
29,599
21,517
38,521
53,676
88,280
37,114

12,917
24,977
16,006
29,243
21,670
38,666
53,689
88,803
37,591

% change
1990-2010
12.35
14.80
12.36
19.76
12.51
10.10
-2.28
59.63
20.30

Source: National statistical offices/Euromonitor International

660

Euromonitor International 2011

Section 3 Country snapshots USA

People

Table: 3.1235

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
249,623
0-14 yrs (000)
54,146
15-64 yrs (000)
164,229
65+ yrs (000)
31,247

266,278
58,272
174,237
33,769

287,727
60,597
191,539
35,591

290,211
60,686
193,573
35,952

292,892
60,737
195,854
36,301

295,561
60,631
198,178
36,752

298,363
60,653
200,446
37,264

301,290
60,859
202,489
37,942

304,060
61,126
204,064
38,870

306,600
61,557
205,473
39,570

308,862
61,935
206,705
40,222

23.73
14.38
25.86
28.72

Male population by age at January 1st

Male population by age at January
1st (000)
121,714
130,215
0-14 yrs (000)
27,721
29,838
15-64 yrs (000)
81,428
86,642
65+ yrs (000)
12,565
13,735

141,374
31,015
95,599
14,760

142,619
31,058
96,602
14,959

144,061
31,081
97,825
15,155

145,465
31,022
99,048
15,395

146,946
31,031
100,258
15,657

148,466
31,137
101,331
15,999

149,925
31,269
102,190
16,465

151,243
31,485
102,917
16,840

152,419
31,671
103,554
17,195

25.23
14.25
27.17
36.84

Female population by age at January 1st

Female population by age at January
1st (000)
127,909
136,063
0-14 yrs (000)
26,425
28,433
15-64 yrs (000)
82,802
87,596
65+ yrs (000)
18,682
20,034

146,352
29,582
95,939
20,831

147,592
29,628
96,971
20,993

148,831
29,656
98,028
21,147

150,096
29,609
99,130
21,357

151,417
29,622
100,188
21,607

152,824
29,723
101,158
21,943

154,135
29,856
101,874
22,405

155,358
30,072
102,555
22,730

156,443
30,264
103,151
23,027

22.31
14.53
24.58
23.26

191,543
25,859
31,731
8,474

196,749
35,432
35,108
11,210

197,109
36,665
35,399
11,557

197,608
37,896
35,740
11,889

198,037
39,166
36,068
12,232

198,518
40,480
36,422
12,574

199,060
41,822
36,809
12,910

199,491
43,148
37,172
13,238

199,768
44,445
37,504
13,563

199,855
45,705
37,806
13,873

7.97
128.86
30.22
108.07

3,723

3,674

3,792

3,918

4,045

4,177

4,314

4,452

4,584

4,713

12.02

1,985
1,277

2,158
1,496

2,183
1,540

2,211
1,595

2,240
1,664

2,269
1,738

2,299
1,813

2,329
1,887

2,357
1,960

2,382
2,032

28.91
73.25

Ethnic groups
White (NOT HISPANIC OR LATINO) (000) 185,111
White (HISPANIC OR LATINO) (000)
19,971
Black (NOT HISPANIC OR LATINO) (000) 29,032
Asian (NOT HISPANIC OR LATINO) (000) 6,668
Two or more races (NOT HISPANIC OR
LATINO) (000)
4,208
American Indian, Alaskan Native,
Eskimo, Aleut (NOT HISPANIC OR
LATINO) (000)
1,848
Black (HISPANIC OR LATINO) (000)
1,173
American Indian, Alaskan Native,
Eskimo, Aleut (HISPANIC OR LATINO)
(000)
275
Two or more races (HISPANIC OR
LATINO) (000)
542
Asian (HISPANIC OR LATINO) (000)
437
Native Hawaiian and Other Pacific
Islander (Not Hispanic or Latino)
(000)
291
Native Hawaiian and Other Pacific
Islander (Hispanic or Latino) (000)
68
Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

113,059
15,112
13,819
107,633

415

614

635

656

679

703

729

754

779

803

192.13

506
354

545
251

570
260

596
270

624
280

654
290

684
301

715
311

745
322

775
332

43.01
-24.17

330

386

393

401

410

418

426

435

443

450

54.90

81

104

107

111

116

120

124

128

131

135

97.61

117,712
17,993
13,597
116,976

127,019
21,617
14,450
124,641

127,566
21,953
14,473
126,218

128,330
22,334
14,501
127,727

129,104
22,698
14,517
129,241

129,893
23,065
14,556
130,849

130,849
23,421
14,595
132,425

131,697
23,789
14,616
133,958

132,466
24,104
14,659
135,371

133,159
24,393
14,690
136,621

17.78
61.42
6.30
26.93

8
4

8
4

8
4

8
4

8
3

8
3

8
3

8
3

8
3

-21.83
-33.13

27

27

27

28

28

27

27

27

27

4.44

25

25

26

26

26

26

26

26

26

7.60

228,589
61,622

231,404
61,488

234,208
61,353

237,112
61,251

240,116
61,175

242,990
61,070

245,677
60,924

248,136
60,726

32.17
-1.87

32

32

32

33

33

33

34

34

23.94

8,147,429
3,730,602
2,893,485
2,076,122
1,415,572
1,489,420
1,228,151
1,226,540
1,241,067
933,989

8,191,030
3,747,750
2,888,107
2,109,129
1,445,861
1,480,745
1,251,731
1,237,764
1,247,946
929,143

8,232,962
3,766,551
2,880,637
2,141,726
1,475,836
1,472,112
1,275,636
1,248,378
1,255,098
924,504

8,277,142
3,788,202
2,872,664
2,175,051
1,506,327
1,464,050
1,300,438
1,259,079
1,263,007
920,373

8,323,370
3,812,100
2,864,340
2,209,196
1,537,461
1,456,335
1,326,096
1,269,953
1,271,525
916,570

8,363,710
3,833,995
2,853,114
2,242,193
1,567,924
1,447,395
1,351,305
1,279,910
1,279,329
912,062

8,404,033
3,854,756
2,844,939
2,272,887
1,596,020
1,439,976
1,374,417
1,289,572
1,286,768
908,341

8,441,829
3,874,423
2,838,010
2,300,834
1,621,503
1,433,666
1,395,452
1,298,447
1,293,764
905,242

15.29
11.16
1.95
41.11
64.89
-9.58
49.10
28.96
16.50
-11.94

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
10
9
Divorce rates (per 000 population)
5
4
First marriage: average age of men
(years)
26
27
First marriage: average age of women
(years)
24
25

Urban and rural population, and population density

Urban population (000)
187,740
204,156
225,925
Rural population (000)
61,883
62,122
61,802
Population density (persons per sq
km)
27
29
31
Population of major cities
New York (Number)
Los Angeles (Number)
Chicago (Number)
Houston (Number)
Phoenix (Number)
Philadelphia (Number)
San Antonio (Number)
Dallas (Number)
San Diego (Number)
Detroit (Number)

7,322,564
3,485,398
2,783,726
1,630,553
983,403
1,585,577
935,933
1,006,877
1,110,549
1,027,974

7,684,994
3,638,984
2,837,425
1,785,012
1,147,865
1,558,464
1,045,733
1,101,186
1,187,028
984,464

8,107,945
3,718,226
2,898,683
2,044,066
1,385,839
1,499,359
1,205,795
1,215,485
1,235,452
939,845

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

661

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1236

1990

1995

Households by annual disposable income band

Over US$1,000 (000)
92,858
98,504
Over US$5,000 (000)
88,983
94,785
Over US$15,000 (000)
75,368
81,951
Over US$35,000 (000)
48,295
56,134
Over US$55,000 (000)
29,044
36,819

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

108,920
105,933
95,155
71,599
51,863

110,866
107,775
96,988
73,746
54,151

111,606
108,668
98,398
76,031
56,804

112,949
110,033
99,880
77,738
58,579

114,001
111,183
101,385
79,854
60,942

115,711
113,293
104,299
83,378
64,270

116,910
114,239
104,960
84,283
65,633

118,179
115,505
105,907
84,225
64,790

119,452
116,576
106,821
85,502
66,511

28.64
31.01
41.73
77.04
129.00

Households by number of persons

1 person (000)
22,999
2 persons (000)
30,114
3 persons (000)
16,128
4 persons (000)
14,456
5 persons (000)
6,213
6+ persons (000)
3,437

24,732
31,834
16,827
15,321
6,616
3,660

28,775
36,240
17,742
15,794
6,948
3,798

29,431
37,078
17,889
15,967
7,029
3,884

29,586
37,366
17,968
16,066
7,150
3,864

30,137
37,446
18,285
16,382
7,166
3,927

30,453
37,775
18,924
15,998
7,306
3,928

31,132
38,580
18,808
16,172
7,202
4,117

31,603
39,117
19,056
16,077
7,220
4,204

32,118
39,717
19,105
16,103
7,175
4,309

32,623
40,303
19,270
16,093
7,173
4,399

41.85
33.84
19.48
11.32
15.45
27.98

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

22,999
27,724
24,550
7,619
10,455

24,732
28,637
25,181
8,887
11,553

28,775
30,769
25,859
9,929
13,966

29,431
31,471
25,911
10,120
14,345

29,586
31,361
25,869
10,422
14,762

30,137
31,628
26,019
10,565
14,994

30,453
31,837
26,056
10,739
15,299

31,132
32,128
26,157
10,944
15,650

31,603
32,359
26,204
11,132
15,980

32,118
32,565
26,226
11,315
16,303

32,623
32,804
26,272
11,512
16,649

41.85
18.32
7.01
51.10
59.24

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)

59,846
34,909
24,937
33,501

64,045
39,334
24,711
34,945

74,399
46,608
27,791
34,898

75,909
47,831
28,078
35,369

77,092
49,218
27,874
34,908

78,539
50,794
27,745
34,804

78,330
50,647
27,683
36,054

79,266
51,240
28,026
36,745

79,330
51,451
27,879
37,947

78,825
51,162
27,663
39,702

79,185
51,448
27,737
40,674

32.32
47.38
11.23
21.41

Households by type of dwelling

Detached house (000)
57,475
Semi-detached and terraced house
(000)
5,242
Apartment (000)
25,001
Other (000)
5,630

61,634

69,477

71,233

71,416

72,345

73,148

74,326

75,275

76,215

77,209

34.33

5,619
25,492
6,246

7,003
25,554
7,262

6,594
26,245
7,206

7,438
25,511
7,635

7,562
25,684
7,753

7,696
25,667
7,873

7,870
25,780
8,035

8,020
25,810
8,172

8,170
25,834
8,308

8,326
25,875
8,451

58.83
3.50
50.11

Household running costs

Household running costs (US$ million)
Electricity (US$ million)
Gas (US$ million)
Solid Fuels (US$ million)
Liquid Fuels (US$ million)

111,617
71,817
27,028
1,150
11,622

131,361
87,647
30,714
1,581
11,419

159,924
107,127
38,506
1,715
12,576

177,230
111,509
48,908
1,926
14,886

186,550
115,854
52,314
2,088
16,294

211,434
128,795
61,610
2,311
18,718

223,150
140,952
59,914
2,364
19,922

233,879
148,469
61,389
2,477
21,544

249,607
156,697
66,342
2,557
24,011

256,065
160,594
66,836
2,759
25,876

268,782
168,551
70,170
2,893
27,169

140.81
134.70
159.62
151.52
133.76

93.5
47.6
32.8
67.8
16.0
98.7
93.3
67.2
94.8
74.2

96.3
53.7
32.9
82.9
26.0
98.8
93.9
71.4
96.1
76.3

98.2
58.0
30.8
93.2
59.3
99.2
95.3
77.1
97.5
80.0

97.7
57.7
32.2
92.7
63.8
99.0
94.7
76.7
97.7
79.6

98.3
58.7
33.2
93.7
66.0
99.5
93.5
80.1
97.8
82.7

98.5
60.5
34.1
94.4
68.7
99.8
92.9
81.2
98.0
82.0

98.6
61.4
34.7
94.7
71.6
99.9
93.4
82.1
98.1
83.3

98.8
61.8
35.2
95.3
74.7
99.9
94.6
83.1
98.2
84.3

98.9
62.4
35.6
95.8
77.8
99.9
94.8
84.0
98.4
85.0

99.0
63.1
36.0
96.2
80.5
99.9
94.8
84.8
98.5
85.8

99.1
63.8
36.3
96.6
82.7
99.9
94.8
85.5
98.6
86.4

6.03
34.11
10.60
42.46
416.83
1.25
1.64
27.28
3.96
16.41

382,204
192,000
76,810
60,730
18,264
16,800
17,600

374,083
182,400
78,350
61,520
18,063
16,430
17,320

349,514
155,040
79,670
62,319
18,280
17,925
16,280

352,423
154,112
78,750
62,357
20,274
20,929
16,001

360,874
158,170
77,733
63,078
22,268
23,933
15,692

379,591
176,131
81,233
65,241
22,451
19,383
15,152

391,550
190,826
82,399
65,354
22,600
15,660
14,711

401,543
201,029
82,455
64,687
23,433
15,722
14,217

411,988
209,906
83,171
65,168
23,945
15,983
13,815

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)
Pet population
Pet population (000 animals)
Fish (000s of animals)
Cat (000s of animals)
Dog (000s of animals)
Reptile (000s of animals)
Small Mammal (000s of animals)
Bird (000s of animals)

Source: Euromonitor International from national statistics

662

Euromonitor International 2011

Section 3 Country snapshots USA

Income

Table: 3.1237

1990

1995

Gross and disposable income (annual) per capita

Gross income (annual, current) (US$
per capita)
21,409.51
25,353.16
Gross income (annual, constant) (US$
per capita)
28,888.95
31,290.20
Disposable income (annual, current)
(US$ per capita)
17,061.26
20,042.93
Disposable income (annual, constant)
(US$ per capita)
23,021.62
24,736.46

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

33,852.96

34,823.29

36,631.92

38,341.38

40,218.49

42,045.40

43,015.68

42,172.32

43,539.08

103.36

38,243.90

38,798.16

40,116.82

40,982.03

42,036.06

43,146.02

42,897.75

42,551.85

43,539.08

50.71

26,655.86

27,748.44

29,232.26

30,262.16

31,623.00

32,972.42

33,626.49

32,839.33

33,903.62

98.72

30,113.28

30,915.75

32,013.22

32,346.37

33,052.12

33,835.54

33,534.30

33,134.87

33,903.62

47.27

Gross income (annual, current) by age

Aged 15-19 (US$)
10,617
Aged 20-24 (US$)
20,190
Aged 25-29 (US$)
29,479
Aged 30-34 (US$)
34,863
Aged 35-39 (US$)
37,819
Aged 40-44 (US$)
38,751
Aged 45-49 (US$)
39,257
Aged 50-54 (US$)
38,217
Aged 55-59 (US$)
34,335
Aged 60-64 (US$)
25,926
Aged 65+ (US$)
13,875

10,842
23,277
33,454
40,426
44,271
46,557
47,536
47,743
43,658
30,580
13,621

26,464
37,096
41,772
45,460
49,554
54,890
58,375
59,690
56,556
44,983
25,575

26,841
37,420
42,351
46,282
50,584
56,247
59,838
61,284
58,174
47,393
27,368

26,760
38,090
44,067
48,747
53,495
59,158
63,126
64,873
61,731
50,428
28,953

27,550
39,407
46,203
51,440
56,014
61,304
65,069
67,216
64,305
53,352
31,034

30,508
42,645
48,998
54,020
58,408
63,208
66,950
69,512
66,600
55,173
32,748

34,454
46,776
52,517
56,954
60,244
64,417
68,299
71,027
68,219
57,435
33,647

38,250
49,828
55,711
60,325
62,720
65,514
68,328
70,345
67,297
56,220
32,727

36,561
48,554
53,760
57,455
59,278
62,682
66,429
69,931
67,646
56,955
34,084

36,780
49,129
55,459
59,701
61,163
63,943
67,190
70,993
69,385
58,603
35,485

246.41
143.33
88.13
71.24
61.72
65.01
71.15
85.76
102.08
126.04
155.76

Gross income (annual, constant) by age

Aged 15-19 (US$)
17,727
Aged 20-24 (US$)
33,709
Aged 25-29 (US$)
49,218
Aged 30-34 (US$)
58,206
Aged 35-39 (US$)
63,142
Aged 40-44 (US$)
64,697
Aged 45-49 (US$)
65,542
Aged 50-54 (US$)
63,807
Aged 55-59 (US$)
57,325
Aged 60-64 (US$)
43,285
Aged 65+ (US$)
23,165

15,521
33,322
47,890
57,871
63,377
66,649
68,050
68,347
62,499
43,777
19,499

32,093
44,987
50,656
55,129
60,094
66,565
70,790
72,385
68,584
54,550
31,015

31,826
44,370
50,218
54,878
59,980
66,695
70,952
72,667
68,980
56,196
32,452

30,903
43,988
50,891
56,295
61,779
68,319
72,900
74,918
71,290
58,237
33,436

30,773
44,017
51,608
57,458
62,566
68,475
72,681
75,079
71,827
59,593
34,664

33,009
46,141
53,015
58,448
63,196
68,389
72,438
75,211
72,059
59,696
35,433

36,244
49,207
55,246
59,914
63,374
67,765
71,848
74,718
71,764
60,420
35,396

38,748
50,476
56,436
61,110
63,536
66,367
69,217
71,260
68,172
56,951
33,152

37,162
49,352
54,644
58,400
60,252
63,713
67,522
71,080
68,758
57,891
34,645

36,780
49,129
55,459
59,701
61,163
63,943
67,190
70,993
69,385
58,603
35,485

107.48
45.75
12.68
2.57
-3.13
-1.17
2.51
11.26
21.04
35.39
53.19

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1238

1990
Consumer expenditure by category
Consumer expenditure by category
(US$ million)
3,763,521
Food and non-alcoholic beverages
(US$ million)
341,231
Alcoholic beverages and tobacco (US$
million)
90,298
Clothing and footwear (US$ million)
206,996
Housing (US$ million)
709,847
Household goods and services (US$
million)
200,596
Health goods and medical services
(US$ million)
583,688
Transport (US$ million)
442,891
Communications (US$ million)
70,099
Leisure and recreation (US$ million)
314,693
Education (US$ million)
65,999
Hotels and catering (US$ million)
262,695
Miscellaneous goods and services
(US$ million)
474,490

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

4,901,500

7,239,400

7,592,700

8,074,581

8,604,980

9,078,581

9,556,512

9,839,965

9,737,786

10,125,683

169.05

388,269

490,397

510,664

539,299

569,534

594,309

628,569

667,762

670,900

704,289

106.40

104,200
244,100
927,231

149,000
295,200
1,349,303

151,900
302,800
1,410,836

159,000
315,899
1,480,996

166,200
331,799
1,604,161

175,600
347,199
1,708,586

184,522
358,365
1,783,986

191,120
354,708
1,865,869

190,973
357,573
1,851,147

198,959
371,094
1,929,558

120.34
79.28
171.83

251,700

363,500

376,500

400,399

423,899

445,399

455,267

448,772

443,241

457,281

127.96

826,000
554,100
98,900
449,800
92,300
316,700

1,317,100
818,400
177,500
680,900
149,500
438,200

1,403,800
857,400
181,800
712,500
159,700
462,800

1,500,596
909,498
187,900
764,598
169,400
492,899

1,601,496
979,298
192,800
807,398
180,700
525,299

1,688,096
1,008,798
207,800
859,098
192,700
559,699

1,786,738
1,049,449
218,552
904,646
206,377
586,697

1,873,491
1,033,901
228,426
925,673
220,246
607,174

1,838,157
1,028,278
222,190
913,147
216,435
600,623

1,921,530
1,063,717
229,496
940,176
225,212
627,598

229.21
140.18
227.39
198.76
241.24
138.91

648,200

1,010,400

1,062,000

1,154,097

1,222,397

1,291,297

1,393,344

1,422,823

1,405,124

1,456,774

207.02

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1239

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

118,139
64,605
53,534
4,610
9,884

124,898
67,377
57,521
4,810
10,580

136,486
72,904
63,582
5,043
10,844

137,736
73,329
64,407
5,040
11,132

139,253
74,523
64,730
5,181
11,170

141,732
75,974
65,758
5,093
11,035

144,427
77,501
66,926
5,178
10,918

146,047
78,256
67,791
4,520
9,987

145,377
77,513
67,864
4,696
10,021

141,188
75,058
66,130
4,497
9,642

141,648
75,183
66,465
4,412
9,492

19.90
16.37
24.15
-4.31
-3.96

7,044
3,905
3,139

7,404
3,982
3,422

8,377
4,596
3,781

8,774
4,907
3,867

8,148
4,456
3,692

7,589
4,058
3,531

7,002
3,754
3,248

7,077
3,881
3,196

8,908
5,006
3,902

14,419
8,097
6,322

15,143
8,492
6,651

114.98
117.47
111.88

5.6

5.6

5.8

6.0

5.5

5.1

4.6

4.6

5.8

9.3

9.7

71.64

5.7

5.6

5.9

6.3

5.6

5.1

4.6

4.7

6.1

9.7

10.1

78.05

5.5

5.6

5.6

5.7

5.4

5.1

4.6

4.5

5.4

8.7

9.1

64.18

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

663

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1240

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

7,081
22,174
18,709

8,231
23,824
21,123

7,668
24,855
23,196

7,243
24,849
23,854

7,436
24,559
24,186

7,362
24,455
24,432

7,342
24,319
24,552

7,513
24,492
24,731

7,561
24,511
24,693

7,610
24,622
24,511

7,725
24,792
24,367

6
17

6
17

6
17

6
17

6
17

6
17

6
17

6
17

6
17

% change
1990-2010
9.09
11.81
30.24

13,753

14,279
6,426
7,853

15,928
6,961
8,967

16,612
7,202
9,410

16,900
7,256
9,645

17,272
7,387
9,885

17,487
7,456
10,032

17,759
7,575
10,184

18,248
7,816
10,432

18,518
7,910
10,608

18,682
7,982
10,700

35.84

3.1

3.2

3.7

3.5

3.4

3.4

3.3

3.4

3.4

3.4

3.4

9.24

2,238,327
259,196
273,102

2,352,271
271,224
308,945

2,473,299
288,176
323,658

2,557,595
293,951
336,875

2,639,006
303,917
347,206

2,704,070
303,495
353,781

2,782,270
300,061
365,088

2,836,509
303,901
372,065

2,868,362
305,012
376,129

897,048
210,567

932,810
245,970

1,009,875
218,047

983,337
239,722

1,005,047
235,255

1,027,532
234,312

1,057,087
234,063

1,076,408
235,902

1,088,105
236,836

179,002
49,104
264,768
104,887

184,740
25,939
267,839
90,321

189,402
28,689
268,442
147,010

189,938
29,346
326,278
158,148

189,532
29,129
357,323
171,597

189,247
28,908
385,174
181,621

194,193
29,578
412,561
189,178

196,711
29,915
426,478
194,613

198,212
30,110
435,556
197,827

653

24,483

461

516

575

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Science (number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1241

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (US$
million)
293,074
336,262
Bread and cereals (US$ million)
50,963
61,293
Meat (US$ million)
74,108
82,036
Fish and seafood (US$ million)
7,998
7,550
Milk, cheese and eggs (US$ million)
36,314
38,089
Oils and fats (US$ million)
9,134
9,591
Fruit (US$ million)
18,795
20,016
Vegetables (US$ million)
24,242
27,167
Sugar and confectionery (US$ million)
23,211
26,949
Other foods (US$ million)
48,309
63,571

429,606
89,323
95,022
9,062
46,402
9,608
24,990
40,781
31,391
83,027

447,632
91,959
99,793
9,425
48,719
10,327
25,910
42,291
32,520
86,688

473,678
95,299
107,703
10,020
52,694
11,243
26,420
45,880
33,727
90,693

499,707
100,335
113,898
10,733
54,335
11,825
28,891
48,949
34,933
95,808

520,721
104,657
116,637
11,302
56,163
12,657
30,662
51,125
36,512
101,006

551,064
109,735
123,129
11,828
61,260
13,354
32,783
54,390
37,972
106,613

587,530
116,995
131,628
12,282
66,076
14,956
34,835
57,299
39,700
113,759

590,046
117,953
131,868
12,305
66,273
14,863
35,022
56,994
40,122
114,645

618,975
124,523
138,036
13,033
69,737
15,492
36,998
59,768
41,966
119,423

111.20
144.34
86.26
62.96
92.04
69.61
96.85
146.55
80.80
147.21

1,542.44
316.87
343.86
32.48

1,617.24
325.37
367.72
34.21

1,690.71
339.47
385.36
36.31

1,745.26
350.77
390.92
37.88

1,829.01
364.22
408.67
39.26

1,932.29
384.78
432.90
40.39

1,924.48
384.71
430.10
40.14

2,004.05
403.17
446.92
42.20

70.69
97.48
50.54
31.70

167.87
35.58
89.28
145.73

179.91
38.39
90.20
156.65

183.84
40.01
97.75
165.62

188.24
42.42
102.77
171.35

203.33
44.32
108.81
180.52

217.31
49.19
114.57
188.45

216.15
48.48
114.23
185.89

225.79
50.16
119.79
193.51

55.20
37.08
59.09
99.26

112.06
298.71

115.15
309.65

118.19
324.16

122.37
338.53

126.03
353.86

130.57
374.13

130.86
373.92

135.87
386.65

46.13
99.79

Food per capita consumer expenditure by category

Food consumer expenditure (US$ per
capita)
1,174.07
1,262.82
1,493.10
Bread and cereals (US$ per capita)
204.16
230.18
310.44
Meat (US$ per capita)
296.88
308.08
330.25
Fish and seafood (US$ per capita)
32.04
28.35
31.50
Milk, cheese and eggs (US$ per
capita)
145.48
143.04
161.27
Oils and fats (US$ per capita)
36.59
36.02
33.39
Fruit (US$ per capita)
75.29
75.17
86.85
Vegetables (US$ per capita)
97.11
102.03
141.74
Sugar and confectionery (US$ per
capita)
92.98
101.21
109.10
Other foods (US$ per capita)
193.53
238.74
288.56
Catering consumer expenditure
Catering consumer expenditure (US$
million)
235,095
Catering consumer expenditure (US$
per capita)
941.80

280,200

384,300

405,700

429,799

455,299

484,599

506,861

523,883

519,550

543,571

131.21

1,052.28

1,335.64

1,397.95

1,467.43

1,540.46

1,624.19

1,682.30

1,722.96

1,694.55

1,759.91

86.87

Source: National statistical offices/OECD/Eurostat/Euromonitor International

664

Euromonitor International 2011

Section 3 Country snapshots USA

Drinking

Table: 3.1242

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (US$ million)
49,299
55,000
78,900
Beer (US$ million)
29,612
32,629
42,791
Spirits (US$ million)
10,899
11,405
18,773
Wine (US$ million)
8,788
10,966
17,336

82,200
44,819
19,465
17,916

88,600
48,825
20,697
19,078

95,100
52,712
21,858
20,530

103,300
56,676
23,979
22,645

109,575
59,943
25,382
24,250

114,213
62,384
26,363
25,466

109,380
59,118
25,977
24,285

114,911
61,662
27,788
25,461

133.09
108.24
154.95
189.72

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (US$ per capita)
197.49
206.55
274.22
283.24
Beer (US$ per capita)
118.63
122.54
148.72
154.44
Spirits (US$ per capita)
43.66
42.83
65.25
67.07
Wine (US$ per capita)
35.21
41.18
60.25
61.73

302.50
166.70
70.66
65.14

321.76
178.35
73.95
69.46

346.22
189.96
80.37
75.90

363.69
198.95
84.24
80.49

375.63
205.17
86.70
83.75

356.75
192.82
84.73
79.21

372.05
199.64
89.97
82.44

88.38
68.30
106.05
134.15

63,032
7,526

65,621
7,886

69,827
8,578

73,588
9,197

77,504
9,928

80,232
10,397

80,854
10,071

85,313
10,623

77.16
64.70

55,506

57,735

61,249

64,391

67,576

69,835

70,783

74,690

79.08

224.04

236.25

246.64

257.24

263.87

263.71

276.22

43.18

26.92

29.02

30.82

32.95

34.19

32.85

34.39

33.11

197.12

207.23

215.81

224.29

229.68

230.86

241.82

44.73

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (US$ million)
48,157
52,007
60,791
Coffee, tea and cocoa (US$ million)
6,450
6,469
7,171
Mineral waters, soft drinks, fruit
and vegetable juices (US$ million)
41,707
45,538
53,620

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (US$ per capita)
192.92
195.31
211.28
217.19
Coffee, tea and cocoa (US$ per
capita)
25.84
24.29
24.92
25.93
Mineral waters, soft drinks, fruit
and vegetable juices (US$ per capita) 167.08
171.02
186.36
191.26
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1243

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (US$
million)
40,999
Tobacco consumer expenditure (US$
per capita)
164.24

49,200

70,100

69,700

70,400

71,100

72,300

74,946

76,907

81,593

84,048

105.00

184.77

243.63

240.17

240.36

240.56

242.32

248.75

252.93

266.12

272.12

65.68

18.6
20.2
17.2

18.1
19.7
16.6

17.7
19.4
16.1

17.5
19.1
16.1

17.2
18.8
15.7

16.9
18.4
15.4

16.5
18.1
15.0

16.2
17.8
14.7

16.0
17.5
14.4

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1244

1990
Personal care consumer expenditure
Personal care consumer expenditure
(US$ million)
72,398
Personal care consumer expenditure
(US$ per capita)
290.03

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

93,800

143,300

150,200

160,600

169,100

178,800

189,112

198,302

191,913

199,745

175.90

352.26

498.04

517.55

548.32

572.13

599.27

627.67

652.18

625.94

646.71

122.98

53,436
8,013
5,806
9,969
3,584
8,115

54,485
8,245
5,895
9,970
3,928
8,525

56,092
8,561
6,003
10,199
4,170
8,910

57,732
8,754
5,942
10,524
4,532
9,276

59,546
9,003
5,944
10,638
4,668
9,792

59,648
9,157
5,661
10,405
4,771
10,052

58,864
9,041
5,295
10,033
4,825
9,987

186.03
28.15
20.13
34.04
13.41
29.11

189.78
28.97
20.31
34.51
14.11
30.15

193.50
29.34
19.92
35.27
15.19
31.09

197.64
29.88
19.73
35.31
15.49
32.50

196.17
30.12
18.62
34.22
15.69
33.06

191.99
29.49
17.27
32.72
15.74
32.57

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (US$ million)
52,798
Colour cosmetics (US$ million)
7,870
Fragrances (US$ million)
5,892
Hair care (US$ million)
9,906
Mens grooming (US$ million)
3,309
Skin care (US$ million)
7,730

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (US$ per capita)
183.50
184.13
Colour cosmetics (US$ per capita)
27.35
27.61
Fragrances (US$ per capita)
20.48
20.00
Hair care (US$ per capita)
34.43
34.35
Mens grooming (US$ per capita)
11.50
12.35
Skin care (US$ per capita)
26.87
27.96
Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

665

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1245

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (US$ million)
174,796
206,100
248,900
Clothing materials (US$ million)
3,800
3,600
5,000
Garments (US$ million)
159,897
190,100
228,000
Other clothing (US$ million)
4,959
5,648
7,811
Clothing, cleaning, repair and hire
(US$ million)
11,100
12,400
15,900
Footwear (US$ million)
32,199
38,000
46,300

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

255,500
5,300
234,900
8,169

267,199
5,400
246,399
8,946

280,299
5,600
258,899
9,854

292,899
5,900
270,399
10,587

303,278
6,088
279,926
11,286

299,447
6,184
275,807
11,817

302,437
6,502
279,162
11,868

314,243
6,976
290,049
12,621

79.78
83.58
81.40
154.51

15,300
47,300

15,400
48,700

15,800
51,500

16,600
54,300

17,265
55,087

17,456
55,261

16,772
55,136

17,218
56,851

55.12
76.56

912.28
18.44
841.26
30.54

948.37
18.95
875.96
33.34

981.69
19.77
906.28
35.48

1,006.60
20.20
929.09
37.46

984.83
20.34
907.08
38.86

986.42
21.21
910.51
38.71

1,017.42
22.59
939.09
40.86

45.30
48.37
46.61
105.70

52.58
166.27

53.46
174.24

55.64
181.99

57.30
182.84

57.41
181.74

54.70
179.83

55.75
184.06

25.37
42.69

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (US$ per capita)
700.24
774.00
865.06
880.39
Clothing materials (US$ per capita)
15.22
13.52
17.38
18.26
Garments (US$ per capita)
640.55
713.91
792.42
809.41
Other clothing (US$ per capita)
19.87
21.21
27.15
28.15
Clothing, cleaning, repair and hire
(US$ per capita)
44.47
46.57
55.26
52.72
Footwear (US$ per capita)
128.99
142.71
160.92
162.98
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1246

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,810.00

3,748.00

5,453.00

5,852.00

6,196.00

6,563.00

6,931.00

7,285.00

7,536.00

7,883.50

8,223.68

192.66

39.2

44.9

44.1

43.9

44.3

44.4

45.3

45.5

46.5

47.1

47.8

21.81

60.8

55.1

55.9

56.1

55.7

55.6

54.7

54.5

53.5

52.9

52.2

-14.07

Healthy life expectancy at birth

Total population (years)
75
Males (years)
72
Females (years)
79

76
73
79

77
75
80

77
74
80

77
75
80

78
75
80

78
75
81

78
75
81

78
76
81

78
76
81

78
76
81

4.33
5.79
2.94

26.5

30.6

31.3

32.2

33.1

34.3

35.5

37.2

38.7

40.3

78.07

32.4

36.2

37.0

38.0

39.0

40.1

41.2

42.2

43.2

44.5

36.24

18,120
4,120

18,619
4,103

19,284
4,150

19,894
4,294

20,724
4,442

21,794
4,502

22,079
4,547

22,333
4,457

5,253
3,111
3,383

5,376
3,369
3,467

5,711
3,445
3,608

5,693
3,641
3,704

6,016
3,768
3,791

6,776
3,835
3,899

6,828
3,950
3,903

6,770
4,234
3,951

13,585

14,115

15,093

15,885

16,857

17,900

18,835

19,914

62.44
14.20

63.57
14.01

65.25
14.04

66.68
14.39

68.79
14.74

71.68
14.81

72.01
14.83

72.31
14.43

18.10
10.72
11.66

18.36
11.50
11.84

19.32
11.66
12.21

19.08
12.20
12.42

19.97
12.51
12.58

22.29
12.61
12.82

22.27
12.88
12.73

21.92
13.71
12.79

46.81

48.19

51.07

53.24

55.95

58.87

61.43

64.48

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
22.6
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
32.7

Consumer health (selected) retail sales by category

Consumer health retail sales (US$
million)
17,145
Analgesics (US$ million)
4,124
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ million)
4,395
Digestive Remedies (US$ million)
3,040
Medicated Skin Care (US$ million)
3,284
Vitamins and Dietary Supplements
(US$ million)
12,273
Consumer health (selected) per capita retail sales by category
Consumer health retail sales (US$
per capita)
59.59
Analgesics (US$ per capita)
14.33
Cough, Cold and Allergy (Hay Fever)
Remedies (US$ per capita)
15.27
Digestive Remedies (US$ per capita)
10.57
Medicated Skin Care (US$ per capita)
11.41
Vitamins and Dietary Supplements
(US$ per capita)
42.65
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1247

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

62,157
4,520

66,470
18,900

65,275
20,617

65,054
23,124

64,737
26,059

70,163
27,598

67,985
30,216

68,949
30,742

69,433
31,903

69,758
33,346

25.29
995.40

1,151

1,599

1,521

1,484

1,376

1,395

1,400

1,364

1,404

Package holidays consumer expenditure

Package holidays consumer
expenditure (US$ million)
3,200
5,200
Package holidays consumer
expenditure (US$ per capita)
12.82
19.53

7,400

7,600

8,000

8,500

8,300

8,782

8,578

8,159

8,144

154.51

25.72

26.19

27.31

28.76

27.82

29.15

28.21

26.61

26.37

105.70

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (US$ million) 27,599
36,500
53,900
Hotels and other accommodation
consumer expenditure (US$ per capita) 110.56
137.07
187.33

57,100

63,100

70,000

75,100

79,836

83,291

81,073

84,027

204.45

196.75

215.44

236.84

251.71

264.98

273.93

264.43

272.05

146.06

1990
Satellite TV and Cable TV households
Cable TV households (000)
55,679
Satellite TV households (000)
3,044
Cinema attendances
Cinema attendances (million)

965

Source: Euromonitor International from Council of Europe

666

Euromonitor International 2011

Section 3 Country snapshots USA

Consumer Technology

Table: 3.1248

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

16.3

19.9

35.9

35.0

44.5

50.8

57.1

63.5

64.8

56.8

58.7

59.6

61.3

62.1

62.1

61.5

61.1

60.3

35.5

48.3

62.2

71.9

78.3

84.0

88.5

91.6

93.5

CD player and DVD player/recorder households

CD player households (% of
households)
37.3
45.1
DVD player/recorder households (% of
households)
0.4

% change
1990-2010

61.56

Video game console households

Video game console households (% of
households)
13.1

18.4

24.3

24.8

24.9

24.9

24.3

24.2

23.7

23.5

23.2

77.24

Mobile telephone households

Mobile telephone households (% of
households)

8.6

24.4

59.0

64.3

69.2

73.5

77.3

80.7

83.5

85.9

88.0

926.33

2,000

25,000

172,834

183,196

194,159

205,767

210,720

231,506

230,633

245,434

248,163

12,308.13

Internet users
Internet users (000)

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1249

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

84.5

85.5

85.7

85.9

86.6

87.1

87.5

87.8

88.1

88.3

88.5

4.70

64,900

69,100

73,900

76,800

80,600

83,130

85,984

85,455

88,722

126.34

725

713

719

733

810

904

993

975

1,025

47.12

22,391

22,619

24,451

25,678

27,608

27,622

29,902

30,082

31,432

156.56

39,486

43,362

46,144

47,665

49,375

51,606

52,060

51,732

53,557

106.70

2,297

2,406

2,586

2,724

2,807

2,997

3,028

2,665

2,708

695.96

238.10

252.31

259.84

270.14

275.91

282.79

278.72

287.26

82.93

2.46

2.45

2.48

2.72

3.00

3.27

3.18

3.32

18.90

Transport services consumer expenditure

Transport services consumer
expenditure (US$ million)
39,199
48,800
Rail travel consumer expenditure
(US$ million)
697
482
Buses, coaches and taxis consumer
expenditure (US$ million)
12,251
16,194
Air travel consumer expenditure (US$
million)
25,911
31,066
Other travel consumer expenditure
(US$ million)
340
1,058

Transport services per capita consumer expenditure

Transport services consumer
expenditure (US$ per capita)
157.03
183.27
225.56
Rail travel consumer expenditure
(US$ per capita)
2.79
1.81
2.52
Buses, coaches and taxis consumer
expenditure (US$ per capita)
49.08
60.82
77.82
Air travel consumer expenditure (US$
per capita)
103.80
116.67
137.24
Other travel consumer expenditure
(US$ per capita)
1.36
3.97
7.98

77.94

83.48

86.88

92.53

91.68

98.34

98.12

101.77

107.35

149.42

157.55

161.27

165.49

171.28

171.22

168.73

173.40

67.05

8.29

8.83

9.22

9.41

9.95

9.96

8.69

8.77

543.29

Source: Euromonitor International from national statistics

Money

Table: 3.1250

1990
Annual savings and savings ratio
Annual savings (US$ million)
503,057
Savings ratio (% of disposable
income)
11.8
Consumer lending by category
Consumer lending (total) (US$
million)
Mortgages/housing share of total
consumer lending (US$ million)
Consumer credit share of total
consumer lending (US$ million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

456,900

435,400

460,700

486,819

339,420

352,853

380,954

397,963

347,121

366,553

-27.13

8.6

5.7

5.7

5.7

3.8

3.7

3.8

3.9

3.4

3.5

-70.37

8,034,136

8,991,068

10,058,310

11,190,062

12,272,358

13,061,695

13,085,566

12,919,259

13,408,854

5,533,500

6,293,300

7,063,300

7,961,400

8,788,400

9,380,100

9,348,700

9,302,300

9,687,188

2,500,636

2,697,768

2,995,010

3,228,662

3,483,958

3,681,595

3,736,866

3,616,959

3,721,666

130,884

149,388

205,832

259,070

306,318

402,763

442,219

479,443

540,333

583,125

616,524

627,235

663,571

700,158

737,970

689,808

598,459

573,307

Source: National statistical offices/Euromonitor International

www.euromonitor.com

667

World Consumer Lifestyles Databook 2011

Venezuela

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1251

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,666
3,081
1,882
2,854
1,900
3,358
3,670
2,942
1,393

1,634
3,292
2,057
3,242
2,080
3,600
4,250
3,609
1,666

1,707
3,304
2,196
3,673
2,449
4,219
4,852
4,748
2,171

1,717
3,317
2,194
3,722
2,492
4,307
4,928
4,932
2,263

1,727
3,334
2,193
3,763
2,535
4,391
5,009
5,118
2,362

1,735
3,353
2,193
3,793
2,578
4,471
5,094
5,301
2,466

1,744
3,373
2,196
3,812
2,619
4,548
5,185
5,480
2,577

1,751
3,394
2,202
3,822
2,655
4,620
5,281
5,654
2,694

1,758
3,416
2,211
3,826
2,685
4,686
5,383
5,821
2,817

1,764
3,437
2,222
3,828
2,706
4,743
5,492
5,981
2,944

1,768
3,458
2,234
3,831
2,720
4,791
5,608
6,134
3,075

% change
1990-2010
6.12
12.21
18.68
34.25
43.15
42.66
52.81
108.51
120.68

Source: National statistical offices/Euromonitor International

People

Table: 3.1252

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
19,741
0-14 yrs (000)
7,504
15-64 yrs (000)
11,500
65+ yrs (000)
737

22,092
7,957
13,216
920

25,334
8,295
15,843
1,196

25,797
8,322
16,238
1,238

26,261
8,348
16,631
1,282

26,726
8,376
17,020
1,330

27,191
8,408
17,402
1,381

27,656
8,443
17,776
1,437

28,121
8,481
18,142
1,498

28,583
8,520
18,500
1,563

29,044
8,560
18,849
1,634

47.12
14.08
63.90
121.86

Male population by age at January 1st

Male population by age at January
1st (000)
9,958
0-14 yrs (000)
3,826
15-64 yrs (000)
5,798
65+ yrs (000)
334

11,133
4,058
6,655
419

12,743
4,234
7,960
549

12,973
4,248
8,156
568

13,202
4,262
8,351
589

13,432
4,277
8,544
611

13,662
4,293
8,734
635

13,892
4,311
8,919
661

14,121
4,331
9,100
690

14,349
4,351
9,277
720

14,576
4,372
9,450
753

46.37
14.26
62.99
125.44

Female population by age at January 1st

Female population by age at January
1st (000)
9,782
10,960
0-14 yrs (000)
3,678
3,898
15-64 yrs (000)
5,702
6,561
65+ yrs (000)
402
500

12,591
4,060
7,883
647

12,825
4,073
8,082
669

13,059
4,086
8,280
693

13,294
4,099
8,476
719

13,529
4,115
8,669
746

13,764
4,132
8,857
776

14,000
4,150
9,042
808

14,234
4,169
9,222
843

14,468
4,188
9,399
881

47.90
13.88
64.83
118.89

Ethnic groups
White/Mestizo (000)
Indigenous Indian (000)

19,420
321

21,684
409

24,779
554

25,223
574

25,667
594

26,115
611

26,561
630

27,008
648

27,456
665

27,902
682

28,346
698

45.96
117.60

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

5,944
649
401
12,534

6,719
823
486
13,856

7,790
1,060
602
15,678

7,944
1,094
619
15,939

8,097
1,128
635
16,200

8,245
1,161
652
16,468

8,402
1,195
668
16,725

8,554
1,226
684
16,993

8,706
1,259
700
17,257

8,859
1,292
717
17,517

9,007
1,324
732
17,782

51.53
104.08
82.72
41.87

3
1

3
1

3
1

3
1

3
1

3
1

3
1

3
1

2
1

-54.44
-15.40

25

25

25

25

25

25

25

25

25

-1.78

22

22

22

22

22

22

22

22

22

-1.77

23,580
2,217

24,131
2,131

24,675
2,051

25,215
1,977

25,748
1,908

26,277
1,844

26,798
1,785

27,313
1,730

64.16
-44.22

29

30

30

31

31

32

32

33

47.12

1,882,753
1,642,824
1,252,053
902,667
673,036
403,168
364,944
381,953
345,274
289,484

1,912,505
1,681,457
1,278,543
921,888
692,059
409,455
375,064
388,414
354,597
297,806

1,945,556
1,721,622
1,304,921
941,151
711,278
416,004
384,805
394,783
363,405
305,915

1,981,306
1,763,050
1,331,145
960,549
730,667
422,746
394,220
401,044
371,769
313,846

2,019,077
1,805,480
1,357,188
980,048
750,204
429,607
403,370
407,185
379,770
321,633

2,058,075
1,848,549
1,382,986
999,550
769,841
436,496
412,313
413,183
387,489
329,309

2,097,403
1,891,796
1,408,397
1,018,898
789,500
443,300
421,100
419,000
395,000
336,900

2,134,916
1,933,546
1,432,886
1,037,526
808,578
449,783
429,644
424,559
402,307
344,283

17.14
54.72
58.57
65.88
78.48
26.99
93.71
25.45
94.68
97.55

Marriage and divorce rates, and age at first marriage

Marriage rates (per 000 population)
5
4
Divorce rates (per 000 population)
1
1
First marriage: average age of men
(years)
25
25
First marriage: average age of women
(years)
22
22

Urban and rural population, and population density

Urban population (000)
16,638
19,173
23,024
Rural population (000)
3,102
2,919
2,310
Population density (persons per sq
km)
22
25
29
Population of major cities
Caracas (Number)
1,822,466
Maracaibo (Number)
1,249,670
Valencia (Number)
903,623
Barquisimeto (Number)
625,450
Ciudad Guayana (Number)
453,047
Maracay (Number)
354,196
Barcelona (Number)
221,792
Petare (Number)
338,417
Maturn (Number)
206,654
Turmero (Number)
174,280

1,795,766
1,397,180
1,042,038
720,811
532,049
367,568
273,342
337,226
255,688
216,990

1,856,813
1,605,923
1,225,460
883,087
654,211
397,197
354,385
375,404
335,363
280,912

Source: Euromonitor International from national statistics/UN

668

Euromonitor International 2011

Section 3 Country snapshots Venezuela

House and Home

Table: 3.1253

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
3,640
4,340
Over US$5,000 (000)
2,059
3,307
Over US$15,000 (000)
334
982
Over US$35,000 (000)
68
194
Over US$55,000 (000)
39
101

5,208
3,108
717
152
73

5,254
2,826
567
119
64

5,479
3,603
862
162
88

5,638
4,113
1,277
243
115

5,866
4,917
2,086
402
196

6,026
5,360
3,019
764
271

6,190
5,736
3,902
1,388
544

6,352
6,011
4,531
2,014
888

6,486
5,954
3,935
1,352
526

78.18
189.12
1,078.97
1,876.86
1,243.24

Households by number of persons

1 person (000)
185
2 persons (000)
345
3 persons (000)
523
4 persons (000)
707
5 persons (000)
672
6+ persons (000)
1,318

198
400
630
859
789
1,524

282
540
887
1,103
1,032
1,547

297
563
926
1,137
1,068
1,533

311
584
963
1,169
1,101
1,522

325
604
998
1,201
1,134
1,515

340
628
1,038
1,240
1,173
1,520

353
649
1,074
1,274
1,207
1,522

366
670
1,109
1,308
1,242
1,529

380
691
1,146
1,344
1,278
1,540

393
712
1,181
1,379
1,313
1,552

112.03
106.23
125.60
95.12
95.38
17.76

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

185
346
2,136
260
824

198
445
2,301
287
1,169

282
693
2,418
236
1,760

297
718
2,398
229
1,882

311
734
2,363
218
2,024

325
758
2,303
213
2,179

340
808
2,267
206
2,317

353
840
2,210
196
2,479

366
868
2,161
187
2,644

380
882
2,118
181
2,819

393
908
2,089
178
2,963

112.03
162.60
-2.21
-31.79
259.66

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)

3,263
349
2,914
319
169

3,678
295
3,383
438
283

4,206
172
4,034
633
551

4,270
167
4,103
660
594

4,325
162
4,163
687
638

4,379
157
4,222
715
683

4,457
153
4,304
748
732

4,522
149
4,373
781
776

4,591
145
4,446
815
820

4,665
142
4,523
852
863

4,736
139
4,597
889
905

45.15
-60.21
57.75
178.98
434.80

Households by type of dwelling

Apartment (000)
574
Other (000)
418

646
304

632
629

646
665

659
701

672
738

688
779

703
820

718
862

733
906

748
925

30.28
121.48

Household running costs

Household running costs (BsF million)
Electricity (BsF million)
Gas (BsF million)
Solid Fuels (BsF million)
Liquid Fuels (BsF million)

20
10
3
2
4

147
80
29
16
22

1,336
765
313
72
186

1,530
911
329
79
212

2,219
1,311
473
129
306

3,057
1,813
665
160
419

3,996
2,379
866
205
546

5,614
3,342
1,234
279
759

7,784
4,646
1,718
378
1,041

9,937
5,945
2,208
469
1,315

12,812
7,669
2,855
594
1,693

64,336.35
73,348.09
85,229.71
24,536.46
45,875.57

35.0
0.0
1.0
1.1
0.5
67.1
31.9
4.3
3.5
26.3

64.0
0.0
2.8
9.4
3.9
75.0
34.6
4.7
8.1
42.8

83.0
0.1
7.5
19.0
14.6
85.9
35.5
5.4
19.6
54.4

84.9
0.2
8.3
19.5
15.6
89.6
35.4
5.4
21.4
54.5

86.5
0.3
9.2
20.1
16.9
92.6
35.1
5.5
23.3
54.6

88.4
0.5
10.0
21.0
18.2
95.5
34.9
5.6
25.0
54.8

89.7
0.6
10.8
22.7
19.5
96.4
34.5
5.7
26.8
55.1

90.8
0.8
11.4
24.0
21.5
96.8
34.1
5.8
28.5
55.4

91.7
1.0
12.1
25.1
23.8
97.1
33.8
5.9
30.1
55.7

92.4
1.2
12.6
26.1
25.8
97.3
33.4
6.0
31.5
56.1

93.0
1.4
13.1
26.9
27.9
97.4
32.9
6.1
32.9
56.4

165.69

6,487
1,530
2,049
1,591
1,030
262
24

6,814
1,660
2,113
1,652
1,095
269
25

7,038
1,760
2,156
1,693
1,127
276
26

7,245
1,830
2,200
1,744
1,161
284
26

7,638
2,008
2,269
1,805
1,235
292
28

8,497
2,465
2,425
1,916
1,353
313
25

8,919
2,760
2,608
1,974
1,230
322
26

9,360
2,898
2,767
2,034
1,309
325
26

9,744
3,045
2,858
2,096
1,389
329
26

1990

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Dog (000s of animals)
Bird (000s of animals)
Cat (000s of animals)
Small Mammal (000s of animals)
Reptile (000s of animals)

1,235.92
2,274.17
5,265.38
45.20
3.27
40.97
849.16
114.33

Source: Euromonitor International from national statistics

www.euromonitor.com

669

World Consumer Lifestyles Databook 2011

Income

Table: 3.1254

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (BsF
per capita)
79.63
475.60
2,554.47
Gross income (annual, constant) (BsF
per capita)
14,870.25
15,864.05
12,128.48
Disposable income (annual, current)
(BsF per capita)
63.51
393.78
2,178.11
Disposable income (annual, constant)
(BsF per capita)
11,859.68
13,135.02
10,341.55

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

3,138.83

4,573.27

6,071.32

7,923.74

10,886.01

14,580.36

18,112.27

22,919.25

28,682.50

11,576.56

14,103.33

16,432.59

19,196.75

22,598.85

23,414.71

22,992.12

22,919.25

54.13

2,550.08

3,637.23

4,923.59

6,411.99

8,780.30

11,703.45

14,625.82

18,341.70

28,781.08

9,405.14

11,216.71

13,326.16

15,534.24

18,227.51

18,794.67

18,566.35

18,341.70

54.66

Gross income (annual, current) by age

Aged 15-19 (BsF)
75
Aged 20-24 (BsF)
110
Aged 25-29 (BsF)
130
Aged 30-34 (BsF)
144
Aged 35-39 (BsF)
160
Aged 40-44 (BsF)
175
Aged 45-49 (BsF)
182
Aged 50-54 (BsF)
173
Aged 55-59 (BsF)
147
Aged 60-64 (BsF)
119
Aged 65+ (BsF)
81

402
618
753
847
948
1,036
1,065
997
839
668
451

2,466
3,307
3,823
4,213
4,632
4,990
5,092
4,787
4,118
3,397
2,408

3,148
4,085
4,654
5,100
5,594
6,017
6,139
5,775
4,980
4,125
2,939

4,426
5,773
6,771
7,601
8,354
8,856
8,861
8,209
7,032
5,819
4,131

5,217
7,040
8,708
10,168
11,321
11,969
11,947
11,177
9,807
8,264
5,990

7,105
9,328
11,344
13,034
14,265
14,839
14,622
13,573
11,869
9,970
7,169

10,236
13,139
15,757
17,858
19,260
19,791
19,379
18,032
15,931
13,520
9,871

15,559
19,121
21,701
23,562
24,964
25,721
25,500
24,035
21,392
18,280
13,537

20,201
24,456
27,253
29,080
30,471
31,308
31,175
29,657
26,654
22,880
17,029

26,566
31,902
35,292
37,304
38,668
39,363
38,981
37,070
33,449
28,858
21,682

35,338.30
28,813.60
27,006.23
25,848.51
24,096.10
22,358.60
21,309.24
21,360.38
22,596.84
24,182.78
26,572.23

Gross income (annual, constant) by age

Aged 15-19 (BsF)
20,596
Aged 20-24 (BsF)
30,314
Aged 25-29 (BsF)
35,772
Aged 30-34 (BsF)
39,498
Aged 35-39 (BsF)
43,908
Aged 40-44 (BsF)
48,155
Aged 45-49 (BsF)
50,025
Aged 50-54 (BsF)
47,458
Aged 55-59 (BsF)
40,490
Aged 60-64 (BsF)
32,651
Aged 65+ (BsF)
22,334

17,610
27,104
33,031
37,153
41,555
45,421
46,689
43,737
36,792
29,298
19,774

13,422
18,000
20,808
22,934
25,214
27,160
27,718
26,058
22,414
18,492
13,107

13,073
16,963
19,323
21,176
23,228
24,985
25,489
23,980
20,680
17,130
12,202

15,096
19,690
23,092
25,923
28,492
30,202
30,220
27,996
23,983
19,845
14,088

15,346
20,706
25,612
29,907
33,298
35,203
35,140
32,875
28,844
24,306
17,618

18,387
24,138
29,354
33,729
36,914
38,399
37,839
35,123
30,714
25,799
18,551

22,316
28,645
34,352
38,932
41,989
43,147
42,248
39,312
34,730
29,475
21,520

25,806
31,715
35,994
39,081
41,406
42,661
42,295
39,865
35,481
30,320
22,452

26,056
31,544
35,153
37,509
39,303
40,383
40,211
38,254
34,380
29,512
21,965

26,566
31,902
35,292
37,304
38,668
39,363
38,981
37,070
33,449
28,858
21,682

28.99
5.24
-1.34
-5.55
-11.93
-18.26
-22.08
-21.89
-17.39
-11.62
-2.92

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1255

1990
Consumer expenditure by category
Consumer expenditure by category
(BsF million)
1,523
Food and non-alcoholic beverages
(BsF million)
609
Alcoholic beverages and tobacco (BsF
million)
74
Clothing and footwear (BsF million)
77
Housing (BsF million)
108
Household goods and services (BsF
million)
76
Health goods and medical services
(BsF million)
45
Transport (BsF million)
110
Communications (BsF million)
11
Leisure and recreation (BsF million)
108
Education (BsF million)
55
Hotels and catering (BsF million)
208
Miscellaneous goods and services
(BsF million)
42

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

9,364

57,046

72,869

103,802

140,923

183,729

255,487

351,446

445,918

572,931

37,520.70

3,419

15,611

21,437

30,621

41,762

54,328

75,356

102,956

129,550

165,395

27,077.12

375
512
801

1,705
2,949
7,280

2,210
3,551
8,339

3,154
4,783
12,090

4,330
6,045
16,658

5,692
7,723
21,777

7,844
10,555
30,496

10,587
14,471
42,134

13,400
18,247
53,578

17,157
23,437
68,894

23,158.62
30,416.67
63,487.41

413

2,106

2,730

3,731

4,930

6,311

8,616

11,678

14,673

18,463

24,334.70

314
796
93
780
393
1,146

2,604
5,935
2,187
5,338
3,519
5,152

3,301
6,851
2,825
7,164
4,379
6,789

4,799
9,745
4,066
10,121
6,385
9,598

6,629
13,188
5,660
13,684
8,682
12,913

8,722
17,133
7,457
17,854
11,363
16,920

12,153
23,807
10,700
24,750
15,770
23,306

16,756
32,951
15,396
34,169
21,933
31,484

21,310
42,209
20,139
43,494
27,891
39,567

27,662
54,627
26,424
56,132
36,001
50,521

60,896.35
49,613.78
249,093.02
51,708.47
65,335.49
24,143.16

322

2,660

3,293

4,711

6,443

8,451

12,134

16,932

21,860

28,216

66,663.54

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

Table: 3.1256

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

6,442
4,407
2,035
211
322

7,669
5,180
2,489
153
278

9,810
6,025
3,784
774
1,068

9,803
6,051
3,752
839
1,099

10,260
6,345
3,915
917
1,188

10,672
6,614
4,059
987
1,279

11,039
6,852
4,187
1,048
1,367

11,364
6,999
4,365
1,099
1,443

11,798
7,237
4,560
1,132
1,485

11,909
7,293
4,616
1,138
1,485

12,028
7,366
4,662
1,160
1,506

86.73
67.15
129.14
450.69
368.13

804
556
248

876
509
366

1,864
1,021
843

2,152
1,175
977

1,821
994
827

1,490
811
678

1,221
661
560

1,056
611
446

938
534
405

1,020
593
426

1,121
644
477

39.36
15.69
92.46

11.1

10.3

16.0

18.0

15.1

12.2

10.0

8.5

7.4

7.9

8.5

-23.21

11.2

9.0

14.5

16.3

13.5

10.9

8.8

8.0

6.9

7.5

8.0

-28.31

10.9

12.8

18.2

20.7

17.4

14.3

11.8

9.3

8.2

8.5

9.3

-14.52

Source: International Labour Organisation/Euromonitor International

670

Euromonitor International 2011

Section 3 Country snapshots Venezuela

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1257

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

618
3,000
1,245

717
3,249
1,318

863
3,507
1,811

884
3,450
1,866

915
3,453
1,954

975
3,449
2,028

1,011
3,452
2,105

1,048
3,521
2,175

1,184
3,439
2,224

1,199
3,431
2,242

1,206
3,442
2,268

6
15

6
15

6
15

6
15

6
15

6
15

3
15

3
16

3
16

928
451
476

983
482
502

1,050
488
562

1,215
537
679

1,381
578
803

1,745
689
1,057

2,109
799
1,310

2,274
849
1,424

2,432
899
1,533

0.0

0.0

0.2

0.2

0.2

0.1

0.1

0.1

0.1

109,487

105,299

101,112

119,834

138,557

147,731

160,261

168,487

174,340

544

592

Graduates by discipline
Graduates by discipline (number)

% change
1990-2010
95.14
14.74
82.15

347.24

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1258

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (BsF
million)
568
3,203
Bread and cereals (BsF million)
79
403
Meat (BsF million)
150
892
Fish and seafood (BsF million)
17
125
Milk, cheese and eggs (BsF million)
55
417
Oils and fats (BsF million)
22
137
Fruit (BsF million)
56
308
Vegetables (BsF million)
103
403
Sugar and confectionery (BsF million)
30
167
Other foods (BsF million)
58
353

14,656
1,716
4,175
662
1,972
655
1,536
1,739
770
1,429

20,128
2,382
5,652
937
2,712
945
2,143
2,325
1,077
1,955

28,719
3,362
8,074
1,444
3,870
1,345
3,045
3,299
1,536
2,745

39,172
4,534
11,073
2,001
5,269
1,812
4,248
4,452
2,086
3,697

50,963
5,853
14,404
2,655
6,855
2,365
5,551
5,773
2,716
4,790

70,719
8,101
20,055
3,715
9,527
3,311
7,695
7,958
3,760
6,598

96,643
11,021
27,493
5,113
13,085
4,516
10,505
10,779
5,144
8,987

121,623
13,795
34,623
6,492
16,584
5,688
13,252
13,412
6,490
11,286

155,313
17,562
44,192
8,361
21,247
7,291
16,982
16,986
8,279
14,412

27,222.03
22,143.93
29,389.92
47,895.66
38,644.65
33,640.69
30,399.61
16,458.71
27,759.21
24,834.68

578.53
67.75
164.80
26.15

780.24
92.32
219.08
36.33

1,093.60
128.03
307.45
54.99

1,465.69
169.65
414.32
74.86

1,874.27
215.27
529.73
97.65

2,557.07
292.91
725.14
134.32

3,436.72
391.90
977.67
181.82

4,255.02
482.61
1,211.30
227.14

5,347.58
604.68
1,521.59
287.89

18,470.72
15,019.15
19,944.23
32,522.54

77.85
25.86
60.65
68.66

105.14
36.63
83.07
90.13

147.35
51.23
115.96
125.60

197.13
67.82
158.95
166.57

252.11
86.99
204.16
212.33

344.46
119.73
278.24
287.75

465.33
160.58
373.58
383.31

580.18
199.00
463.64
469.22

731.57
251.03
584.70
584.85

26,234.65
22,833.47
20,630.51
11,154.92

30.39
56.42

41.75
75.79

58.47
104.51

78.04
138.34

99.88
176.15

135.95
238.57

182.94
319.58

227.07
394.86

285.04
496.24

18,835.84
16,848.05

962

4,327

5,702

8,061

10,846

14,211

19,575

26,443

33,232

42,433

24,143.16

43.56

170.81

221.04

306.96

405.81

522.63

707.80

940.35

1,162.63

1,461.00

16,378.02

Food per capita consumer expenditure by category

Food consumer expenditure (BsF per
capita)
28.80
144.99
Bread and cereals (BsF per capita)
4.00
18.22
Meat (BsF per capita)
7.59
40.39
Fish and seafood (BsF per capita)
0.88
5.64
Milk, cheese and eggs (BsF per
capita)
2.78
18.85
Oils and fats (BsF per capita)
1.09
6.20
Fruit (BsF per capita)
2.82
13.93
Vegetables (BsF per capita)
5.20
18.22
Sugar and confectionery (BsF per
capita)
1.51
7.56
Other foods (BsF per capita)
2.93
15.97
Catering consumer expenditure
Catering consumer expenditure (BsF
million)
175
Catering consumer expenditure (BsF
per capita)
8.87

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

671

World Consumer Lifestyles Databook 2011

Drinking

Table: 3.1259

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (BsF million)
65
327
1,477
Beer (BsF million)
46
235
1,064
Spirits (BsF million)
5
23
103
Wine (BsF million)
14
68
310

1,926
1,387
135
404

2,739
1,973
192
574

3,756
2,706
263
787

4,935
3,555
346
1,034

6,797
4,893
481
1,424

9,180
6,603
656
1,921

11,630
8,357
841
2,432

14,902
10,698
1,091
3,113

22,987.67
22,909.67
24,020.36
22,910.30

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (BsF per capita)
3.27
14.78
58.29
74.64
Beer (BsF per capita)
2.36
10.65
41.98
53.76
Spirits (BsF per capita)
0.23
1.04
4.09
5.23
Wine (BsF per capita)
0.69
3.10
12.22
15.65

104.32
75.14
7.31
21.87

140.55
101.24
9.85
29.46

181.49
130.72
12.72
38.04

245.78
176.91
17.39
51.48

326.46
234.80
23.34
68.33

406.89
292.38
29.42
85.08

513.11
368.34
37.58
107.19

15,592.64
15,539.62
16,294.55
15,540.05

1,308
538

1,902
777

2,590
1,066

3,364
1,379

4,638
1,908

6,313
2,621

7,928
3,308

10,082
4,179

25,024.47
19,734.97

770

1,125

1,524

1,985

2,729

3,692

4,620

5,904

30,870.62

72.41

96.90

123.73

167.68

224.51

277.35

347.15

16,977.05

29.59

39.89

50.73

68.99

93.20

115.73

143.88

13,381.79

42.82

57.01

73.00

98.69

131.30

161.62

203.27

20,950.66

1990

1995

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (BsF million)
40
216
955
Coffee, tea and cocoa (BsF million)
21
99
401
Mineral waters, soft drinks, fruit
and vegetable juices (BsF million)
19
117
554

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (BsF per capita)
2.03
9.76
37.70
50.72
Coffee, tea and cocoa (BsF per
capita)
1.07
4.48
15.82
20.86
Mineral waters, soft drinks, fruit
and vegetable juices (BsF per capita)
0.97
5.28
21.88
29.86
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1260

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Tobacco consumer expenditure

Tobacco consumer expenditure (BsF
million)
9
Tobacco consumer expenditure (BsF
per capita)
0.47

48

229

284

415

574

757

1,047

1,406

1,770

2,255

24,355.24

2.18

9.03

11.01

15.78

21.47

27.85

37.86

50.00

61.92

77.64

16,522.17

18.9
24.1
13.7

18.4
23.4
13.5

18.0
22.4
13.5

18.1
22.6
13.6

18.3
22.7
13.9

18.5
23.0
14.1

18.7
23.1
14.3

18.8
23.3
14.5

18.9
23.2
14.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1261

1990
Personal care consumer expenditure
Personal care consumer expenditure
(BsF million)
7
Personal care consumer expenditure
(BsF per capita)
0.33

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

50

412

510

730

998

1,310

1,895

2,659

3,455

4,480

68,309.59

2.26

16.27

19.78

27.80

37.36

48.17

68.50

94.56

120.87

154.26

46,397.84

1,926
342
161
319
249
250

2,519
378
223
410
333
369

3,349
432
337
610
400
510

4,262
511
454
816
482
640

5,628
666
694
1,034
514
911

7,334
868
940
1,307
627
1,195

10,879
1,233
1,313
1,933
958
1,785

95.93
14.38
8.50
15.63
12.69
14.04

125.30
16.17
12.63
22.84
14.98
19.08

156.75
18.81
16.71
30.00
17.72
23.54

203.51
24.07
25.10
37.39
18.59
32.94

260.79
30.85
33.43
46.49
22.31
42.48

380.59
43.13
45.93
67.61
33.53
62.44

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (BsF million)
1,363
Colour cosmetics (BsF million)
309
Fragrances (BsF million)
82
Hair care (BsF million)
267
Mens grooming (BsF million)
93
Skin care (BsF million)
165

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (BsF per capita)
53.81
74.67
Colour cosmetics (BsF per capita)
12.20
13.25
Fragrances (BsF per capita)
3.22
6.24
Hair care (BsF per capita)
10.55
12.38
Mens grooming (BsF per capita)
3.66
9.64
Skin care (BsF per capita)
6.50
9.70
Source: National statistical offices/OECD/Eurostat/Euromonitor International

672

Euromonitor International 2011

Section 3 Country snapshots Venezuela

Fashion

Table: 3.1262

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (BsF million)
60
422
2,561
Clothing materials (BsF million)
6
47
389
Garments (BsF million)
49
337
1,990
Other clothing (BsF million)
5
37
182
Clothing, cleaning, repair and hire
(BsF million)
0
0
1
Footwear (BsF million)
17
91
387

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

3,116
492
2,393
229

4,146
672
3,175
298

5,287
870
4,042
374

6,770
1,127
5,168
473

9,315
1,592
7,086
634

12,801
2,247
9,698
852

16,147
2,910
12,185
1,049

20,750
3,819
15,606
1,319

34,362.07
66,990.70
31,718.89
24,032.64

1
435

1
636

1
758

2
953

3
1,240

3
1,670

4
2,100

5
2,687

91,180.44
16,096.81

157.88
25.58
120.91
11.34

197.81
32.54
151.23
13.98

248.98
41.46
190.06
17.39

336.81
57.57
256.22
22.92

455.21
79.90
344.88
30.31

564.92
101.80
426.28
36.68

714.43
131.51
537.32
45.42

23,323.79
45,501.39
21,527.22
16,302.90

0.05
24.23

0.05
28.36

0.07
35.05

0.09
44.83

0.12
59.40

0.15
73.46

0.19
92.51

61,943.11
10,908.93

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (BsF per capita)
3.05
19.09
101.11
120.77
Clothing materials (BsF per capita)
0.29
2.14
15.37
19.08
Garments (BsF per capita)
2.48
15.26
78.54
92.76
Other clothing (BsF per capita)
0.28
1.67
7.17
8.90
Clothing, cleaning, repair and hire
(BsF per capita)
0.00
0.01
0.03
0.03
Footwear (BsF per capita)
0.84
4.11
15.29
16.88
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1263

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

33.18

141.00

207.00

189.00

239.00

295.00

388.00

477.00

599.00

707.57

821.70

2,376.76

54.5

42.6

39.3

38.1

41.4

43.3

41.7

46.5

44.9

45.9

46.7

-14.32

45.5

57.4

60.7

61.9

58.6

56.7

58.3

53.5

55.1

54.1

53.3

17.13

Healthy life expectancy at birth

Total population (years)
71
Males (years)
68
Females (years)
74

72
69
75

74
71
77

73
70
76

73
70
76

73
70
76

73
70
76

74
71
77

74
71
77

74
71
77

74
71
77

3.76
3.80
3.73

14.4

21.0

22.2

23.4

24.7

25.9

27.2

28.4

29.6

30.8

154.51

38.7

40.0

40.1

40.3

40.5

40.9

41.3

41.7

42.2

42.7

14.74

655
119

810
136

892
139

1,026
147

1,320
175

1,574
199

2,087
265

2,619
335

3,223
412

229
154
123

278
188
154

295
204
189

337
221
235

460
294
288

489
386
360

712
495
431

848
624
547

1,037
763
686

102

198

252

367

488

685

928

1,247

1,495

31.38
5.29

33.95
5.29

38.38
5.50

48.53
6.45

56.93
7.21

74.22
9.43

91.62
11.72

110.97
14.19

10.78
7.27
5.98

11.24
7.76
7.20

12.59
8.29
8.81

16.91
10.82
10.59

17.67
13.96
13.02

25.33
17.60
15.32

29.66
21.84
19.15

35.69
26.28
23.61

7.67

9.61

13.72

17.96

24.76

32.99

43.63

51.46

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
12.1
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
37.2

Consumer health (selected) retail sales by category

Consumer health retail sales (BsF
million)
Analgesics (BsF million)
Cough, Cold and Allergy (Hay Fever)
Remedies (BsF million)
Digestive Remedies (BsF million)
Medicated Skin Care (BsF million)
Vitamins and Dietary Supplements
(BsF million)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (BsF
per capita)
25.86
Analgesics (BsF per capita)
4.68
Cough, Cold and Allergy (Hay Fever)
Remedies (BsF per capita)
9.06
Digestive Remedies (BsF per capita)
6.07
Medicated Skin Care (BsF per capita)
4.85
Vitamins and Dietary Supplements
(BsF per capita)
4.02
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1264

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

110
17

914
179

881
199

964
219

1,063
237

1,182
256

1,306
275

1,437
293

1,564
312

1,680
330

146,324.31

19

132

163

246

325

425

588

818

1,037

1,339

45,364.20

0.88

5.21

6.30

9.35

12.16

15.63

21.26

29.10

36.30

46.12

30,801.91

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (BsF million)
33
183
825
Hotels and other accommodation
consumer expenditure (BsF per capita) 1.69
8.30
32.56

1,087

1,537

2,067

2,709

3,731

5,041

6,335

8,088

24,143.17

42.13

58.51

77.36

99.62

134.92

179.25

221.62

278.50

16,378.03

1990
Satellite TV and Cable TV households
Cable TV households (000)
0
Satellite TV households (000)
0
Package holidays consumer expenditure
Package holidays consumer
expenditure (BsF million)
3
Package holidays consumer
expenditure (BsF per capita)
0.15

Source: Euromonitor International from Council of Europe

www.euromonitor.com

673

World Consumer Lifestyles Databook 2011

Consumer Technology

Table: 3.1265

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

1.4

2.2

3.7

6.1

11.3

14.3

17.0

19.5

21.8

% change
1990-2010

CD player and DVD player/recorder households

CD player households (% of
households)
7.6
8.4
DVD player/recorder households (% of
households)
0.0

9.5

9.7

9.9

10.0

10.2

10.0

10.1

9.8

9.9

0.2

0.6

1.4

3.2

5.6

8.1

10.8

13.4

15.5

Video game console households

Video game console households (% of
households)
2.4

5.4

7.3

7.5

7.8

8.0

8.2

8.5

8.6

8.9

9.1

276.58

Mobile telephone households

Mobile telephone households (% of
households)

2.7

33.8

35.3

36.5

37.6

39.1

40.2

41.3

42.3

43.2

300,204.25

27

1,244

1,935

2,207

3,355

4,140

5,761

7,278

8,918

10,345

0.0

Internet users
Internet users (000)

29.94

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1266

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

9.8

13.3

17.2

17.7

18.2

18.7

19.2

19.6

20.1

20.6

21.0

327

3,734

4,373

6,286

8,631

11,346

15,960

22,142

28,153

36,518

90,918.29

14

16

23

32

42

58

81

103

134

90,947.67

277

3,155

3,695

5,312

7,293

9,587

13,486

18,710

23,789

30,857

90,917.66

37

423

496

712

978

1,286

1,809

2,509

3,191

4,139

90,921.24

12

142

166

239

328

432

607

842

1,071

1,389

90,920.75

169.49

239.38

322.95

417.27

577.10

787.41

984.95

1,257.37

61,764.92

0.62

0.88

1.18

1.53

2.12

2.89

3.61

4.61

61,784.89

143.22

202.27

272.88

352.58

487.63

665.33

832.25

1,062.43

61,764.49

19.21

27.13

36.60

47.29

65.40

89.24

111.63

142.50

61,766.93

6.45

9.10

12.28

15.87

21.95

29.95

37.46

47.82

61,766.59

Transport services consumer expenditure

Transport services consumer
expenditure (BsF million)
40
Rail travel consumer expenditure
(BsF million)
0
Buses, coaches and taxis consumer
expenditure (BsF million)
34
Air travel consumer expenditure (BsF
million)
5
Other travel consumer expenditure
(BsF million)
2

Transport services per capita consumer expenditure

Transport services consumer
expenditure (BsF per capita)
2.03
14.82
147.40
Rail travel consumer expenditure
(BsF per capita)
0.01
0.05
0.54
Buses, coaches and taxis consumer
expenditure (BsF per capita)
1.72
12.53
124.55
Air travel consumer expenditure (BsF
per capita)
0.23
1.68
16.71
Other travel consumer expenditure
(BsF per capita)
0.08
0.56
5.61

113.82

Source: Euromonitor International from national statistics

Money

Table: 3.1267

1990
Annual savings and savings ratio
Annual savings (BsF million)
-126
Savings ratio (% of disposable
income)
-10.1

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

-790

-2,461

-7,624

-8,995

-10,354

-10,485

-14,203

-24,487

-30,650

-43,773

34,513.94

-9.1

-4.5

-11.6

-9.4

-7.9

-6.0

-5.8

-7.4

-7.3

-8.2

-18.54

2,650

2,298

3,362

7,867

19,097

36,995

48,535

54,587

58,568

878

585

582

1,830

5,462

10,574

14,268

19,044

24,737

1,772

1,713

2,779

6,037

13,635

26,421

34,267

35,543

33,831

6,622

6,360

7,827

8,218

8,991

10,069

10,976

14,049

16,746

2,855

2,545

2,698

3,406

4,510

5,719

6,404

6,023

6,348

Consumer lending by category

Consumer lending (total) (BsF
million)
Mortgages/housing share of total
consumer lending (BsF million)
Consumer credit share of total
consumer lending (BsF million)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)
Source: National statistical offices/Euromonitor International

674

Euromonitor International 2011

Section 3 Country snapshots Vietnam

Vietnam

Consumer Segmentation
Consumer Segmentation
Babies/infants (0-2 years) (000)
Kids (3-8 years) (000)
Tweenagers (9-12 years) (000)
Teens (13-19 years) (000)
Students (000)
Generation Y (000)
Generation X (000)
Baby boomers (40-60 years) (000)
Pensioners (000)

Table: 3.1268

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,990
10,729
6,412
9,997
6,608
11,460
11,416
8,635
5,737

5,559
11,330
7,042
11,057
7,154
12,280
13,410
10,178
6,482

4,350
9,975
7,500
12,228
7,887
13,619
16,321
13,696
7,625

4,448
9,565
7,391
12,377
7,956
13,720
16,496
14,444
7,825

4,559
9,201
7,227
12,498
8,030
13,806
16,654
15,248
8,027

4,629
8,918
7,015
12,572
8,113
13,884
16,817
16,104
8,227

4,630
8,730
6,770
12,591
8,206
13,962
16,994
17,010
8,425

4,563
8,630
6,513
12,546
8,308
14,052
17,175
17,956
8,629

4,447
8,589
6,268
12,430
8,415
14,169
17,342
18,916
8,848

4,319
8,573
6,059
12,243
8,517
14,322
17,473
19,853
9,098

4,214
8,554
5,900
11,990
8,602
14,513
17,560
20,732
9,386

% change
1990-2010
-29.64
-20.27
-7.99
19.94
30.17
26.64
53.82
140.10
63.61

Source: National statistical offices/Euromonitor International

People

Table: 3.1269

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Population by age January 1st

Population by age January 1st (000)
66,247
0-14 yrs (000)
26,142
15-64 yrs (000)
37,012
65+ yrs (000)
3,094

72,957
27,249
42,041
3,667

80,556
25,537
50,289
4,729

81,439
25,147
51,422
4,869

82,303
24,736
52,569
4,999

83,143
24,288
53,741
5,114

83,958
23,797
54,945
5,215

84,751
23,278
56,171
5,302

85,523
22,758
57,389
5,376

86,278
22,276
58,560
5,442

87,020
21,866
59,650
5,504

31.36
-16.36
61.17
77.88

Male population by age at January 1st

Male population by age at January
1st (000)
32,055
35,515
0-14 yrs (000)
13,299
13,875
15-64 yrs (000)
17,536
20,200
65+ yrs (000)
1,221
1,441

39,525
13,051
24,532
1,942

39,987
12,864
25,123
2,000

40,442
12,668
25,722
2,053

40,891
12,453
26,337
2,100

41,333
12,219
26,972
2,141

41,769
11,971
27,622
2,177

42,197
11,720
28,270
2,207

42,614
11,483
28,897
2,233

43,018
11,276
29,484
2,258

34.20
-15.21
68.13
84.98

Female population by age at January 1st

Female population by age at January
1st (000)
34,192
37,442
0-14 yrs (000)
12,843
13,375
15-64 yrs (000)
19,476
21,841
65+ yrs (000)
1,873
2,226

41,030
12,486
25,757
2,787

41,452
12,283
26,300
2,869

41,861
12,068
26,847
2,946

42,253
11,834
27,404
3,014

42,625
11,578
27,973
3,074

42,981
11,307
28,549
3,125

43,326
11,038
29,118
3,169

43,664
10,793
29,663
3,209

44,002
10,590
30,166
3,245

28.69
-17.54
54.89
73.26

Ethnic groups
Vietnamese (000)
Tay (000)
Thai (000)
Khome (000)
Muong (000)
Other (000)

57,635
1,192
1,037
898
910
4,576

63,125
1,380
1,221
996
1,059
5,175

69,299
1,564
1,428
1,130
1,208
5,927

70,017
1,579
1,450
1,149
1,221
6,023

70,722
1,592
1,470
1,169
1,233
6,118

71,407
1,603
1,489
1,188
1,243
6,212

72,072
1,612
1,508
1,208
1,252
6,305

72,719
1,621
1,525
1,228
1,261
6,398

73,349
1,628
1,542
1,247
1,268
6,489

73,964
1,635
1,558
1,267
1,275
6,579

74,568
1,641
1,574
1,286
1,283
6,667

29.38
37.75
51.90
43.19
40.89
45.70

Marital status
Married (000)
Divorced (000)
Widowed (000)
Single (000)

25,781
232
2,928
36,997

29,711
317
3,238
39,369

35,009
508
3,639
41,095

35,683
545
3,695
41,220

36,320
581
3,747
41,367

36,873
619
3,801
41,571

37,448
652
3,851
41,736

38,004
685
3,899
41,900

38,526
715
3,946
42,079

39,041
745
3,991
42,252

39,549
774
4,036
42,418

53.40
232.88
37.84
14.65

Marriage and divorce rates, and age at first marriage

First marriage: average age of men
(years)
23
23
22
First marriage: average age of women
(years)
22
21
21

23

23

23

23

23

23

23

23

-1.43

21

21

21

21

22

22

22

22

-1.47

20,786
60,652

21,366
60,937

21,956
61,187

22,558
61,400

23,170
61,581

23,796
61,727

24,434
61,844

25,088
61,932

86.97
17.23

263

265

268

271

273

276

278

281

37.89

4,861,260
1,867,836
576,038
627,613
507,040
272,520
228,499
240,477
253,352
228,690

5,033,147
1,976,687
611,016
649,799
525,702
275,407
236,702
246,006
255,373
227,365

5,209,997
2,094,516
650,554
672,659
544,827
278,392
245,084
251,627
257,478
226,085

5,391,766
2,220,795
694,277
696,186
564,412
281,489
253,640
257,338
259,681
224,874

5,578,466
2,354,924
741,756
720,368
584,459
284,690
262,372
263,137
261,978
223,722

5,770,814
2,496,475
792,599
745,297
605,047
288,033
271,313
269,059
264,400
222,658

5,968,396
2,644,530
846,190
770,912
626,137
291,499
280,444
275,083
266,931
221,668

6,170,928
2,795,117
900,280
797,160
647,830
295,130
289,810
281,253
269,610
220,784

106.49
148.88
97.91
108.26
125.12
34.45
122.99
69.99
26.72
1.75

Urban and rural population, and population density

Urban population (000)
13,418
16,202
20,219
Rural population (000)
52,829
56,756
60,336
Population density (persons per sq
km)
204
224
259
Population of major cities
Ho Chi Minh City (Number)
2,988,485
Hanoi (Number)
1,123,099
Haiphong (Number)
454,889
Da Nang (Number)
382,781
Bien Hoa (Number)
287,766
Nha Trang (Number)
219,505
Vung Tau (Number)
129,966
Qui Nhon (Number)
165,451
Can Tho (Number)
212,756
Hue (Number)
216,985

3,596,239
1,309,284
463,559
465,015
366,304
246,532
165,759
195,263
234,194
233,885

4,694,652
1,768,514
545,965
606,143
488,876
269,764
220,491
235,054
251,453
230,097

Source: Euromonitor International from national statistics/UN

www.euromonitor.com

675

World Consumer Lifestyles Databook 2011

House and Home

Table: 3.1270

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

Households by annual disposable income band

Over US$1,000 (000)
776
6,756
Over US$5,000 (000)
94
211
Over US$15,000 (000)
23
53
Over US$35,000 (000)
8
18
Over US$55,000 (000)
4
10

9,438
489
119
41
24

10,534
679
156
55
32

11,547
914
208
73
42

12,443
1,117
210
74
42

13,218
1,528
274
97
56

14,448
2,100
304
107
61

16,143
3,528
390
138
79

16,581
3,862
461
164
94

17,049
4,236
503
178
102

2,097.54
4,423.05
2,092.60
2,201.47
2,259.27

Households by number of persons

1 person (000)
661
2 persons (000)
1,294
3 persons (000)
2,009
4 persons (000)
2,645
5 persons (000)
2,338
6+ persons (000)
4,456

718
1,450
2,304
3,648
2,900
4,392

755
1,597
2,615
5,055
3,616
3,914

760
1,619
2,661
5,259
3,720
3,846

767
1,642
2,707
5,453
3,821
3,793

775
1,666
2,754
5,632
3,918
3,759

783
1,691
2,802
5,797
4,009
3,743

793
1,717
2,850
5,948
4,096
3,746

804
1,744
2,898
6,090
4,180
3,762

816
1,772
2,947
6,225
4,263
3,789

828
1,800
2,997
6,355
4,343
3,824

25.17
39.19
49.15
140.24
85.77
-14.19

Households by type
Single person (000)
Couple without children (000)
Couple with children (000)
Single-parent family (000)
Other (000)

661
751
8,679
1,164
2,149

718
903
10,937
1,122
1,732

755
1,160
13,107
1,011
1,521

760
1,196
13,489
981
1,439

767
1,231
13,867
953
1,365

775
1,280
14,236
937
1,276

783
1,331
14,601
916
1,193

793
1,385
14,968
897
1,107

804
1,416
15,287
869
1,102

816
1,451
15,601
845
1,099

828
1,504
15,942
837
1,037

25.17
100.18
83.69
-28.06
-51.74

12,488

14,301
14,301
727
385

16,582
131
16,451
912
372

16,875
147
16,728
948
359

17,169
172
16,997
990
344

17,463
181
17,281
1,035
328

17,760
212
17,547
1,075
316

18,061
255
17,806
1,109
310

18,365
302
18,063
1,139
308

18,672
345
18,327
1,166
310

49.52

12,488
609
307

16,291
109
16,182
880
382

497,980
220,700
164,965
77,308
34,359

1,980,812
784,713
710,917
247,162
130,643

5,436,126
2,240,692
2,166,302
300,990
237,307

6,443,135
2,694,358
2,533,993
352,183
275,652

7,538,906
3,168,606
2,949,536
407,312
320,972

8,744,190
3,698,989
3,424,586
456,588
355,306

10,202,481
4,365,483
3,965,648
513,091
399,870

12,272,800
5,285,022
4,751,044
582,156
473,013

16,562,063
7,144,026
6,378,294
753,478
631,557

18,209,938
7,845,139
7,000,294
798,404
689,408

21,065,456
9,100,521
8,081,468
893,965
800,318

4,130.18
4,023.48
4,798.88
1,056.36
2,229.26

14.8
0.0
1.0
1.1
0.0
6.4
4.6
0.4
6.8
0.6

52.7
0.1
4.1
6.7
2.6
14.3
17.9
0.8
18.2
3.8

60.8
0.2
5.0
8.1
4.1
15.1
23.0
0.8
20.1
4.9

67.8
0.3
6.0
9.6
5.5
16.4
27.3
0.9
22.1
6.2

74.5
0.4
7.0
11.3
6.7
21.0
30.5
0.9
23.8
8.4

78.2
0.5
8.3
13.1
7.9
22.7
33.5
1.0
25.3
9.3

82.6
0.6
9.5
14.5
10.7
27.2
39.6
1.0
27.1
12.1

86.9
0.8
10.5
16.0
13.5
31.6
45.7
1.1
28.9
14.9

89.7
1.0
11.4
17.1
15.7
35.7
50.1
1.2
30.7
17.7

91.8
1.2
12.0
18.5
17.5
39.5
52.9
1.2
32.3
20.2

2,381.64

9,582
3,753
2,480
1,400
1,949

10,289
3,922
2,750
1,600
2,017

10,935
4,118
2,900
1,860
2,057

11,600
4,332
3,200
1,980
2,088

11,420
4,570
3,400
2,200
1,250

12,170
4,780
3,650
2,540
1,200

13,210
5,540
3,740
2,750
1,180

14,477
6,371
3,944
2,887
1,275

15,902
7,517
4,041
3,031
1,313

1990

Households by tenure
Home owner (000)
Home owner, with mortgage (000)
Home owner, without mortgage (000)
Rented (000)
Other (000)
Household running costs
Household running costs (VND million)
Electricity (VND million)
Gas (VND million)
Solid Fuels (VND million)
Liquid Fuels (VND million)

Household durable ownership

Colour TV Set (% of households)
Dishwasher (% of households)
Freezer (% of households)
Microwave Oven (% of households)
Personal Computer (% of households)
Refrigerator (% of households)
Telephone (% of households)
Tumble Drier (% of households)
Vacuum Cleaner (% of households)
Washing Machine (% of households)

3.7
0.0
0.4
0.1
0.0
2.9
1.6
0.2
2.3
0.2

1995

Pet population
Pet population (000 animals)
Fish (000s of animals)
Dog (000s of animals)
Cat (000s of animals)
Bird (000s of animals)

46.76
91.51
0.86

2,746.34
13,495.59
1,247.07
3,215.41
448.63
1,318.31
11,847.07

Source: Euromonitor International from national statistics

676

Euromonitor International 2011

Section 3 Country snapshots Vietnam

Income

Table: 3.1271

1990

1995

2002

Gross and disposable income (annual) per capita

Gross income (annual, current) (VND
per capita)
609,481
2,766,882
5,373,061
Gross income (annual, constant) (VND
per capita)
4,019,662
5,785,394
10,021,085
Disposable income (annual, current)
(VND per capita)
580,463
2,432,189
4,528,723
Disposable income (annual, constant)
(VND per capita)
3,828,281
5,085,570
8,446,343
Gross income (annual, current) by age
Aged 15-19 (VND)
926,278
Aged 20-24 (VND)
981,551
Aged 25-29 (VND)
1,028,626
Aged 30-34 (VND)
1,094,939
Aged 35-39 (VND)
1,182,335
Aged 40-44 (VND)
1,265,874
Aged 45-49 (VND)
1,303,642
Aged 50-54 (VND)
1,249,793
Aged 55-59 (VND)
1,079,828
Aged 60-64 (VND)
822,948
Aged 65+ (VND)
487,842

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

6,117,081

6,930,240

7,912,562

9,030,832

10,737,449

14,319,000

15,642,678

18,034,674

2,859.02

11,173,742

11,872,202

12,644,917

13,569,645

14,960,156

16,446,415

16,938,984

18,034,674

348.66

5,200,006

5,891,256

6,694,127

7,611,759

9,060,469

12,091,433

13,237,172

15,242,638

2,525.94

9,498,570

10,092,317

10,697,760

11,437,359

12,623,672

13,887,892

14,334,135

15,242,638

298.16

4,379,179
4,492,970
4,506,165
4,537,579
4,652,066
4,803,920
4,894,538
4,817,217
4,528,187
4,119,042
3,438,962

7,617,561
7,924,965
8,036,550
8,118,876
8,279,936
8,475,636
8,586,138
8,489,276
8,119,301
7,584,633
6,664,275

8,535,526
8,905,191
9,047,362
9,145,473
9,323,330
9,536,270
9,655,975
9,550,856
9,152,560
8,569,691
7,557,584

9,531,643
9,958,927
10,127,564
10,240,610
10,438,462
10,673,482
10,805,196
10,689,110
10,253,609
9,609,227
8,480,734

10,668,734
11,205,863
11,430,040
11,571,099
11,796,396
12,058,928
12,205,278
12,075,727
11,594,361
10,877,017
9,606,958

11,932,106
12,596,455
12,886,473
13,060,122
13,314,850
13,606,088
13,767,526
13,623,877
13,094,581
12,304,122
10,884,604

13,888,462
14,748,557
15,138,194
15,362,574
15,666,952
16,008,588
16,196,844
16,028,339
15,411,918
14,493,778
12,819,653

18,134,086
19,403,594
20,001,862
20,332,452
20,739,931
21,185,985
21,429,956
21,210,251
20,411,513
19,228,571
17,033,725

19,385,926
20,909,638
21,649,827
22,046,425
22,495,977
22,976,159
23,236,902
23,000,728
22,146,588
20,890,302
18,522,337

21,770,802
23,727,952
24,706,998
25,215,696
25,740,186
26,282,642
26,574,720
26,308,933
25,351,507
23,952,182
21,279,441

2,250.35
2,317.39
2,301.94
2,202.93
2,077.06
1,976.24
1,938.50
2,005.06
2,247.74
2,810.53
4,261.96

Gross income (annual, constant) by age

Aged 15-19 (VND)
8,024,521
10,921,559
Aged 20-24 (VND)
8,503,362
11,205,349
Aged 25-29 (VND)
8,911,178
11,238,258
Aged 30-34 (VND)
9,485,659
11,316,605
Aged 35-39 (VND)
10,242,786
11,602,130
Aged 40-44 (VND)
10,966,506
11,980,851
Aged 45-49 (VND)
11,293,690 12,206,849
Aged 50-54 (VND)
10,827,193
12,014,014
Aged 55-59 (VND)
9,354,750
11,293,180
Aged 60-64 (VND)
7,129,351
10,272,782
Aged 65+ (VND)
4,226,263
8,576,681

15,347,271
15,966,604
16,191,418
16,357,281
16,681,772
17,076,053
17,298,685
17,103,536
16,358,139
15,280,930
13,426,665

16,659,856
17,381,377
17,658,871
17,850,366
18,197,512
18,613,134
18,846,778
18,641,603
17,864,199
16,726,540
14,751,085

17,264,412
18,038,340
18,343,788
18,548,546
18,906,910
19,332,594
19,571,165
19,360,901
18,572,090
17,404,938
15,360,928

17,844,458
18,742,856
19,117,814
19,353,748
19,730,579
20,169,688
20,414,472
20,197,786
19,392,656
18,192,831
16,068,538

18,582,931
19,617,580
20,069,251
20,339,690
20,736,400
21,189,972
21,441,394
21,217,676
20,393,356
19,162,304
16,951,562

19,868,476
21,098,906
21,656,310
21,977,302
22,412,737
22,901,474
23,170,788
22,929,729
22,047,893
20,734,425
18,339,465

21,192,858
22,676,500
23,375,682
23,762,033
24,238,244
24,759,537
25,044,659
24,787,895
23,854,431
22,471,955
19,906,893

21,172,934
22,837,101
23,645,522
24,078,679
24,569,671
25,094,116
25,378,894
25,120,950
24,188,074
22,815,984
20,229,738

21,770,802
23,727,952
24,706,998
25,215,696
25,740,186
26,282,642
26,574,720
26,308,933
25,351,507
23,952,182
21,279,441

171.30
179.04
177.26
165.83
151.30
139.66
135.31
142.99
171.00
235.97
403.50

Source: Euromonitor International from national statistics

Consumer expenditure

Table: 3.1272

1990
Consumer expenditure by category
Consumer expenditure by category
(VND million)
37,356,696
Food and non-alcoholic beverages
(VND million)
18,799,980
Alcoholic beverages and tobacco (VND
million)
1,744,789
Clothing and footwear (VND million)
3,889,397
Housing (VND million)
1,209,286
Household goods and services (VND
million)
3,658,281
Health goods and medical services
(VND million)
1,026,368
Transport (VND million)
2,002,879
Communications (VND million)
166,329
Leisure and recreation (VND million)
274,913
Education (VND million)
1,311,871
Hotels and catering (VND million)
2,553,089
Miscellaneous goods and services
(VND million)
719,514

2008

2009

2010

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

170,493,969

348,326,532

404,365,427

462,156,630

529,196,835

612,156,136

734,256,748

991,827,412 1,091,755,701 1,268,584,165

3,295.87

83,081,342

148,845,768

165,819,384

183,519,936

207,222,651

239,144,798

285,051,037

381,793,677

416,091,855

481,895,082

2,463.27

6,143,085
12,256,874
5,498,951

11,780,896
17,154,638
14,295,532

12,560,742
18,951,538
16,561,759

13,396,358
20,831,718
18,899,795

15,055,189
22,861,528
21,386,191

17,236,699
26,005,460
24,596,388

20,144,073
30,130,959
29,527,840

26,390,330
39,639,743
39,543,234

28,307,513
42,683,874
43,148,209

32,010,143
48,648,079
49,727,833

1,734.61
1,150.79
4,012.16

17,258,215

27,729,887

34,559,650

41,536,336

46,721,144

53,464,818

63,404,267

85,242,482

93,201,575

108,265,769

2,859.47

6,403,333
14,184,696
1,310,521
1,301,304
6,743,352
12,841,793

19,428,145
40,044,669
4,702,069
3,616,942
21,116,051
28,175,509

25,738,385
47,976,022
5,276,123
4,671,097
24,961,853
34,030,584

32,156,343
56,132,627
5,854,126
5,744,928
28,915,289
40,031,545

36,751,073
68,236,314
6,854,979
6,710,182
33,480,066
45,931,339

42,680,710
81,181,724
8,031,304
7,791,828
38,006,603
52,316,452

52,140,169
97,902,371
9,862,800
9,403,300
47,088,021
63,054,099

70,600,698
134,985,047
13,599,747
12,796,237
65,581,365
85,349,049

78,773,555
151,026,262
15,191,620
14,152,572
74,430,990
94,372,353

91,502,595
176,197,478
17,705,964
16,371,329
89,237,307
109,611,962

8,815.18
8,697.21
10,545.13
5,855.10
6,702.29
4,193.31

3,470,501

11,436,426

13,258,290

15,137,630

17,986,180

21,699,354

26,547,811

36,305,802

40,375,324

47,410,624

6,489.25

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Work

Table: 3.1273

1990
Employed population
Employed population (000)
Male employed population (000)
Female employed population (000)
Male part-time employees (000)
Female part-time employees (000)
Unemployed population
Unemployed population (000)
Male unemployed population (000)
Female unemployed population (000)
Unemployment rate (% of economically
active population)
Male unemployment rate (% of
economically active population)
Female unemployment rate (% of
economically active population)

378
561

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

404
605

38,274
19,303
18,971
432
651

39,081
19,747
19,334
437
654

39,498
20,202
19,296
442
657

40,122
20,653
19,469
446
660

40,601
20,974
19,626
450
662

40,947
21,229
19,717
453
664

41,275
21,466
19,809
456
666

42,704
22,183
20,522
458
667

43,829
22,762
21,068
460
669

830
378
453

901
378
522

865
383
483

901
387
514

881
382
499

847
358
489

1,006
432
574

1,275
555
720

1,089
479
610

2.1

2.3

2.1

2.2

2.1

2.0

2.4

2.9

2.4

1.9

1.9

1.9

1.8

1.8

1.7

2.0

2.4

2.1

2.3

2.6

2.4

2.6

2.5

2.4

2.8

3.4

2.8

% change
1990-2010

21.76
19.16

Source: International Labour Organisation/Euromonitor International

www.euromonitor.com

677

World Consumer Lifestyles Databook 2011

Learning
School pupils
Pre-primary school pupils (000)
Primary school pupils (000)
Secondary school pupils (000)
Compulsory education commencement
age (years)
School leaving age (years)
Higher education students
Higher education students (000)
Male (000)
Female (000)
Foreign students share of all
higher and university education
students (% of higher education
students)

Table: 3.1274

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,498
8,577
3,736

1,841
10,029
5,028

2,120
9,337
8,560

2,144
8,841
8,884

2,175
8,350
9,159

2,754
7,773
9,378

2,879
7,318
9,347

3,113
7,041
9,227

3,196
6,872
8,825

3,279
6,782
8,396

3,365
6,715
8,137

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

6
14

% change
1990-2010
124.61
-21.71
117.82

165

328
182
146

1,021
584
437

1,131
645
486

1,320
779
540

1,387
819
568

1,666
990
677

1,604
959
645

1,720
1,030
689

1,796
1,079
718

1,823
1,097
726

1,003.40

0.1

0.1

0.1

0.1

0.1

0.2

0.2

0.2

0.2

0.2

0.2

200.00

182,489
62,383
7,925

210,686
78,235
7,833

242,026
90,079
7,800

244,053
80,899
9,564

227,774
61,913
7,929

230,605
60,388
7,973

Graduates by discipline
Graduates by discipline (number)
in Education (number)
in Humanities and Arts (number)
in Social Sciences, Business and Law
(number)
in Engineering, Manufacturing and
Construction (number)
in Agriculture (number)
in Health and Welfare (number)
in Services (number)
in Not Known or Unspecified Programs
(number)

54,210

59,155

66,886

66,457

74,191

76,150

38,786
8,716
5,006

41,770
10,556
6,593

49,529
11,756
7,846

48,129
12,222
7,780
9,710

44,407
11,480
6,880
9,923

44,883
11,629
6,940
11,051

5,463

6,544

8,130

9,292

11,051

11,591

Source: Euromonitor International from national statistics/International Bureau of Education, World Data on Education/UNESCO

Eating

Table: 3.1275

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Food consumer expenditure by category

Food consumer expenditure (VND
million)
17,478,476 78,504,920
Bread and cereals (VND million)
1,865,167
5,997,847
Meat (VND million)
3,935,414
17,549,963
Fish and seafood (VND million)
1,109,461
5,466,945
Milk, cheese and eggs (VND million)
1,203,261
5,166,630
Oils and fats (VND million)
678,720
3,203,514
Fruit (VND million)
1,275,250
5,618,044
Vegetables (VND million)
2,103,292
9,680,379
Sugar and confectionery (VND million) 429,564
1,603,790
Other foods (VND million)
4,878,348
24,217,809

139,376,959
12,379,456
25,733,029
11,824,519
11,539,450
4,361,579
10,996,012
16,032,424
2,666,315
43,844,174

155,276,921
14,165,430
27,441,065
12,669,247
13,210,082
5,445,712
13,264,129
19,807,015
2,883,415
46,390,827

170,989,261
16,277,940
31,476,979
14,521,828
15,079,401
6,547,755
14,526,620
22,653,859
3,234,599
46,670,280

192,624,960
18,887,200
34,555,174
16,486,646
17,338,975
7,528,438
16,783,817
25,737,427
3,631,171
51,676,111

222,121,022
21,583,519
39,304,112
19,171,973
20,421,999
8,729,500
19,457,758
29,808,056
4,131,245
59,512,860

264,896,186
25,812,496
46,350,332
23,055,202
24,744,659
10,385,918
23,460,208
35,601,319
4,845,848
70,640,204

354,401,856
33,980,769
61,771,033
31,150,610
33,663,019
13,764,552
31,879,899
47,800,777
6,353,943
94,037,255

385,918,463
36,459,693
67,311,008
34,017,155
37,214,029
14,865,931
35,138,086
52,257,114
6,869,673
101,785,773

446,811,286
41,800,997
78,102,449
39,299,917
43,470,713
17,212,021
41,298,851
60,871,096
7,891,198
116,864,045

2,456.35
2,141.14
1,884.61
3,442.25
3,512.74
2,435.95
3,138.49
2,794.09
1,737.02
2,295.57

1,906,671
173,939.63
336,953.33
155,567.76

2,077,553
197,780.15
382,451.43
176,443.05

2,316,788
227,164.99
415,610.88
198,292.43

2,645,625
257,075.57
468,140.86
228,352.29

3,125,599
304,570.33
546,903.18
272,036.10

4,143,940
397,329.41
722,274.63
364,236.99

4,472,970
422,584.38
780,165.12
394,274.26

5,134,597
480,362.23
897,525.64
451,620.71

1,846.13
1,606.16
1,410.87
2,596.69

162,208.77
66,868.79
162,872.41
243,213.59

183,217.66
79,556.50
176,501.26
275,248.80

208,543.78
90,547.97
201,866.65
309,555.80

243,241.02
103,974.76
231,756.19
355,035.85

291,970.57
122,546.94
276,814.90
420,071.96

393,614.02
160,945.78
372,764.41
558,923.61

431,327.48
172,302.89
407,266.36
605,683.66

499,550.02
197,794.44
474,591.75
699,509.04

2,650.35
1,830.60
2,365.44
2,103.25

35,405.92
569,641

39,301.01
567,053

43,673.76
621,532

49,206.17
708,842

57,177.79
833,508

74,295.21
1,099,556

79,622.63
1,179,743

90,682.85
1,342,960

1,298.51
1,723.73

Food per capita consumer expenditure by category

Food consumer expenditure (VND per
capita)
263,836
1,076,041
1,730,196
Bread and cereals (VND per capita)
28,154.53
82,210.47
153,675.99
Meat (VND per capita)
59,404.74
240,551.45 319,444.45
Fish and seafood (VND per capita)
16,747.21
74,933.57
146,787.12
Milk, cheese and eggs (VND per
capita)
18,163.13
70,817.26
143,248.33
Oils and fats (VND per capita)
10,245.21
43,909.49
54,143.73
Fruit (VND per capita)
19,249.79
77,004.64
136,502.19
Vegetables (VND per capita)
31,749.01
132,685.70
199,023.17
Sugar and confectionery (VND per
capita)
6,484.24
21,982.60
33,099.08
Other foods (VND per capita)
73,638
331,945
544,272
Catering consumer expenditure
Catering consumer expenditure (VND
million)
2,308,295
Catering consumer expenditure (VND
per capita)
34,843.52

11,522,774

24,354,075

29,748,195

35,041,517

40,137,426

45,584,497

54,674,899

73,633,875

81,053,814

93,868,908

3,966.59

157,938.79

302,326.41

365,282.97

425,761.26

482,751.18

542,944.87

645,127.55

860,984.15

939,450.48 1,078,708.20

2,995.86

Source: National statistical offices/OECD/Eurostat/Euromonitor International

678

Euromonitor International 2011

Section 3 Country snapshots Vietnam

Drinking

Table: 3.1276

1990

1995

% change
1990-2010

2002

2003

2004

2005

2006

2007

2008

2009

2010

Alcoholic beverages consumer expenditure by category

Alcoholic beverages consumer
expenditure (VND million)
913,571
3,262,255
6,525,701
Beer (VND million)
257,974
843,968
1,606,459
Spirits (VND million)
541,084
1,988,441
4,025,772
Wine (VND million)
114,513
429,846
893,470

7,067,641
1,753,949
4,339,755
973,936

7,725,487
1,955,169
4,691,669
1,078,648

8,844,415
2,262,692
5,324,230
1,257,493

10,238,903
2,656,497
6,120,341
1,462,065

12,051,794
3,120,941
7,198,884
1,731,970

15,882,334
4,118,452
9,469,467
2,294,414

17,139,435
4,443,038
10,215,403
2,480,995

19,479,184
5,040,742
11,620,125
2,818,318

2,032.20
1,853.97
2,047.57
2,361.13

Alcoholic beverages per capita consumer expenditure by category

Alcoholic beverages consumer
expenditure (VND per capita)
13,790.28
44,714.63
81,008.69
86,784.72
Beer (VND per capita)
3,894.10
11,567.98
19,942.25
21,537.03
Spirits (VND per capita)
8,167.61
27,254.89
49,975.09
53,288.56
Wine (VND per capita)
1,728.57
5,891.76
11,091.34
11,959.13

93,866.17
23,755.68
57,004.70
13,105.79

106,375.82
27,214.43
64,036.94
15,124.44

121,952.86
31,640.83
72,897.76
17,414.27

142,203.18
36,825.03
84,942.06
20,436.09

185,708.51
48,156.12
110,724.33
26,828.06

198,653.83
51,496.83
118,401.15
28,755.85

223,847.88
57,926.41
133,534.35
32,387.11

1,523.23
1,387.54
1,534.93
1,773.64

12,530,675
1,885,369

14,597,691
2,210,430

17,023,776
2,619,711

20,154,851
3,145,921

27,391,821
4,278,821

30,173,392
4,728,037

35,083,796
5,500,020

2,554.84
2,799.19

10,645,306

12,387,261

14,404,065

17,008,930

23,113,000

25,445,355

29,583,775

2,513.88

175,573.10

202,765.69

237,813.87

320,286.33

349,723.30

403,170.54

1,921.11

26,585.85

31,202.69

37,119.78

50,031.28

54,800.10

63,204.28

2,107.13

148,987.25

171,563.00

200,694.09

270,255.05

294,923.21

339,966.25

1,889.93

Non-alcoholic beverages consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (VND million)
1,321,504
4,576,423
9,468,809 10,542,463
Coffee, tea and cocoa (VND million)
189,709
700,676
1,443,667
1,612,992
Mineral waters, soft drinks, fruit
and vegetable juices (VND million) 1,131,795
3,875,747
8,025,143
8,929,471

Non-alcoholic beverages per capita consumer expenditure by category

Non-alcoholic beverages consumer
expenditure (VND per capita)
19,947.99
62,727.49
117,543.83
129,452.63
152,250.14
Coffee, tea and cocoa (VND per
capita)
2,863.64
9,603.92
17,921.38
19,806.19
22,907.60
Mineral waters, soft drinks, fruit
and vegetable juices (VND per capita) 17,084.34
53,123.56
99,622.45 109,646.44
129,342.54
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Smoking

Table: 3.1277

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

Tobacco consumer expenditure

Tobacco consumer expenditure (VND
million)
831,218
Tobacco consumer expenditure (VND
per capita)
12,547.16

2,880,830

5,255,196

5,493,102

5,670,871

6,210,774

6,997,796

8,092,279

10,507,997

11,168,078

12,530,959

1,407.54

39,486.57

65,236.90

67,450.70

68,902.19

74,699.82

83,348.90

95,483.53

122,867.61

129,443.09

144,001.34

1,047.68

24.1
45.0
3.7

23.8
44.5
3.5

23.5
44.2
3.2

23.3
44.0
3.1

23.2
43.8
3.1

23.0
43.5
3.0

22.7
43.0
2.9

22.6
42.8
2.8

22.4
42.5
2.7

Smoking prevalence by sex

Smoking prevalence by sex (% of
total adult population)
Male (% of male adult population)
Female (% of female adult population)

Source: National statistical offices/OECD/Eurostat/Euromonitor International

Personal Appearance

Table: 3.1278

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,626,325

4,791,325

5,473,335

6,127,058

7,078,054

8,361,597

10,272,454

13,988,712

15,487,636

18,145,058

5,417.20

22,291.49

59,478.51

67,207.98

74,444.95

85,131.00

99,592.76

121,208.14

163,566.83

179,508.73

208,516.57

4,100.21

6,004
144
146
1,799
220
508

6,687
201
167
1,947
249
602

7,345
243
189
2,085
278
665

8,100
291
214
2,221
312
777

8,839
350
242
2,335
346
880

9,611
409
280
2,449
378
1,003

10,491
483
328
2,580
411
1,156

Beauty and personal care (selected) per capita retail sales by category
Beauty and personal care retail
sales (VND per capita)
61,907.74
73,725.86
81,247.74
Colour cosmetics (VND per capita)
1,502.44
1,767.92
2,446.53
Fragrances (VND per capita)
1,499.34
1,793.74
2,024.95
Hair care (VND per capita)
19,224.20
22,085.30
23,656.72
Mens grooming (VND per capita)
2,149.15
2,700.39
3,024.15
Skin care (VND per capita)
5,097.59
6,239.01
7,320.28

88,337.98
2,918.43
2,272.95
25,082.19
3,340.94
8,001.45

96,475.95
3,469.05
2,547.11
26,449.81
3,714.87
9,255.77

104,292.96
4,127.82
2,860.59
27,555.81
4,085.87
10,385.33

112,375.36
4,786.78
3,274.51
28,634.84
4,418.82
11,733.56

121,592.17
5,598.21
3,799.90
29,908.48
4,759.38
13,399.19

Personal care consumer expenditure

Personal care consumer expenditure
(VND million)
328,881
Personal care consumer expenditure
(VND per capita)
4,964.44

Beauty and personal care (selected) retail sales by category

Beauty and personal care retail
sales (VND billion)
4,987
Colour cosmetics (VND billion)
121
Fragrances (VND billion)
121
Hair care (VND billion)
1,549
Mens grooming (VND billion)
173
Skin care (VND billion)
411

Source: National statistical offices/OECD/Eurostat/Euromonitor International

www.euromonitor.com

679

World Consumer Lifestyles Databook 2011

Fashion

Table: 3.1279

1990

1995

2002

Clothing and footwear consumer expenditure by category

Clothing and footwear consumer
expenditure (VND million)
3,397,066 10,685,402
14,612,714
Clothing materials (VND million)
519,380
1,020,222
668,134
Garments (VND million)
2,372,478
8,088,350
11,730,037
Other clothing (VND million)
265,568
796,392
1,213,043
Clothing, cleaning, repair and hire
(VND million)
239,640
780,438
1,001,499
Footwear (VND million)
492,331
1,571,472
2,541,924

% change
1990-2010

2003

2004

2005

2006

2007

2008

2009

2010

15,891,406
723,483
12,830,270
1,287,762

17,661,397
803,834
14,321,957
1,426,626

19,293,453
804,560
15,769,403
1,524,336

21,905,189
908,755
17,919,154
1,722,682

25,377,501
955,609
20,873,432
2,000,382

33,380,809
1,143,975
27,592,479
2,625,421

35,934,258
1,127,863
29,827,460
2,815,951

40,927,730
1,181,221
34,108,242
3,176,042

1,104.80
127.43
1,337.66
1,095.94

1,049,890
3,060,132

1,108,980
3,170,320

1,195,154
3,568,075

1,354,598
4,100,271

1,548,078
4,753,458

2,018,934
6,258,934

2,162,984
6,749,616

2,462,225
7,720,349

927.47
1,468.12

214,589.42
9,766.73
174,014.58
17,333.79

232,051.18
9,676.81
189,665.82
18,333.89

260,906.90
10,823.94
213,430.30
20,518.41

299,437.68
11,275.56
246,292.65
23,603.18

390,314.21
13,376.24
322,632.58
30,698.45

416,494.36
13,072.44
345,713.80
32,638.15

470,326.96
13,574.17
391,959.82
36,497.95

817.20
73.14
994.48
810.46

13,474.32
38,520.01

14,374.66
42,914.87

16,134.25
48,837.24

18,266.29
56,087.65

23,606.94
73,184.29

25,069.97
78,231.11

28,295.01
88,719.51

682.20
1,093.80

Clothing and footwear per capita consumer expenditure by category

Clothing and footwear consumer
expenditure (VND per capita)
51,278.42
146,461.21
181,399.18
195,133.18
Clothing materials (VND per capita)
7,840.00
13,983.85
8,294.08
8,883.77
Garments (VND per capita)
35,812.35
110,864.29
145,614.23
157,544.99
Other clothing (VND per capita)
4,008.73
10,915.88
15,058.47
15,812.64
Clothing, cleaning, repair and hire
(VND per capita)
3,617.35
10,697.20
12,432.40
12,891.78
Footwear (VND per capita)
7,431.69
21,539.64
31,554.92
37,575.86
Source: National statistical offices/OECD/Eurostat/Euromonitor International

Health and Wellness

Table: 3.1280

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

% change
1990-2010

2.82

14.04

22.81

25.79

30.92

37.57

46.91

58.34

76.00

95.21

112.46

3,894.07

47.3

34.9

30.0

31.4

26.8

25.9

32.3

39.3

38.5

42.4

48.2

1.93

52.7

65.1

70.0

68.6

73.2

74.1

67.7

60.7

61.5

57.6

51.8

-1.74

Healthy life expectancy at birth

Total population (years)
65
Males (years)
64
Females (years)
67

69
68
71

73
71
75

73
71
75

73
72
75

74
72
76

74
72
76

74
72
76

74
72
76

75
73
77

75
73
77

14.23
14.42
14.05

0.0

0.1

0.1

0.2

0.2

0.2

0.3

0.3

0.3

0.4

7,900.00

2.1

4.7

5.2

5.7

6.2

6.7

7.2

7.6

8.1

8.5

489.39

1,252
341

1,342
368

1,437
395

1,548
428

1,667
469

1,795
516

1,915
564

2,050
620

2,217
688

318
246
152

340
258
166

366
270
180

399
283
194

425
298
210

453
313
227

478
328
239

508
344
251

544
364
268

924

1,002

1,136

1,313

1,518

1,787

2,079

2,468

2,935

17,457.88
4,799.24

18,623.46
5,144.14

19,856.84
5,586.43

21,182.25
6,088.75

22,393.48
6,594.62

23,765.06
7,182.37

25,471.48
7,904.35

4,451.08
3,278.62
2,183.52

4,794.90
3,408.81
2,338.50

5,063.94
3,547.78
2,507.00

5,340.53
3,696.31
2,683.82

5,592.96
3,831.81
2,794.59

5,892.67
3,990.89
2,904.46

6,255.71
4,187.52
3,080.65

13,806.73

15,787.29

18,085.04

21,083.87

24,314.31

28,602.45

33,724.88

Health expenditure
Health expenditure (US$ per capita)
Public health expenditure (% of
total health expenditure)
Private health expenditure (% of
total health expenditure)

Obese and overweight population

Obese population (BMI 30kg/sq m or
more) (% of population aged 15+)
0.0
Overweight population (BMI 25-30kg/
sq m) (% of population aged 15+)
1.4

Consumer health (selected) retail sales by category

Consumer health retail sales (VND
billion)
Analgesics (VND billion)
Cough, Cold and Allergy (Hay Fever)
Remedies (VND billion)
Digestive Remedies (VND billion)
Medicated Skin Care (VND billion)
Vitamins and Dietary Supplements
(VND billion)

Consumer health (selected) per capita retail sales by category

Consumer health retail sales (VND
per capita)
15,543.43
16,478.69
Analgesics (VND per capita)
4,234.87
4,521.21
Cough, Cold and Allergy (Hay Fever)
Remedies (VND per capita)
3,949.71
4,169.51
Digestive Remedies (VND per capita)
3,055.04
3,169.31
Medicated Skin Care (VND per capita)
1,889.30
2,043.25
Vitamins and Dietary Supplements
(VND per capita)
11,467.12
12,305.23
Source: Euromonitor International from OECD/WHO/national statistics

Leisure and Recreation

Table: 3.1281

1990

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0
1

29
40

44
58

60
81

74
108

88
143

101
179

114
209

128
236

141
262

Package holidays consumer expenditure

Package holidays consumer
expenditure (VND million)
1,302
4,302
Package holidays consumer
expenditure (VND per capita)
19.65
58.97

116,269

156,252

198,353

238,716

285,560

351,199

493,364

543,718

636,272

48,774.45

1,443.34

1,918.65

2,410.03

2,871.15

3,401.23

4,143.92

5,768.80

6,301.94

7,311.81

37,107.75

4,282,389

4,990,028

5,793,913

6,731,954

8,379,200

11,715,173

13,318,538

15,743,054

6,331.15

52,584.15

60,629.81

69,686.05

80,182.53

98,869.00

136,982.86

154,367.90

180,913.59

Satellite TV and Cable TV households

Cable TV households (000)
0
Satellite TV households (000)
0

Hotels and other accommodation consumer expenditure

Hotels and other accommodation
consumer expenditure (VND million) 244,794
1,319,019
3,821,434
Hotels and other accommodation
consumer expenditure (VND per capita)3,695.14
18,079.34
47,438.48
4,795.98
Source: Euromonitor International from Council of Europe

680

Euromonitor International 2011

Section 3 Country snapshots Vietnam

Consumer Technology

Table: 3.1282

1990
Broadband internet-enabled households
Broadband internet-enabled
households (% of households)

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.1

0.2

0.3

0.8

2.4

3.9

5.4

6.9

CD player and DVD player/recorder households

CD player households (% of
households)
0.5
0.7
DVD player/recorder households (% of
households)
0.0

1.2

1.2

1.3

1.4

1.5

1.5

1.4

1.5

1.5

0.4

0.8

1.4

2.1

3.0

3.9

4.9

5.9

6.8

Video game console households

Video game console households (% of
households)
0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.1

0.2

Mobile telephone households

Mobile telephone households (% of
households)

0.0

0.9

2.4

4.6

7.5

12.0

17.3

22.4

27.5

32.2

1,500

3,098

6,345

10,711

14,684

17,872

20,834

23,382

25,496

0.0

Internet users
Internet users (000)

% change
1990-2010

194.58

149.04

Source: National statistical offices/Euromonitor International

Transport
Passenger car households
Passenger car households (% of
households)

Table: 3.1283

% change
1990-2010

1990

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.5

1.1

1.1

1.1

1.0

1.0

1.0

1.1

1.1

1.2

20,416,209

23,408,760

26,940,941

32,456,015

38,463,123

46,372,677

63,474,927

70,187,559

81,460,693

7,228.82

2,641,641

3,085,351

3,511,162

4,088,964

4,795,868

5,770,306

7,916,897

8,747,426

10,103,406

7,876.30

14,309,249

16,234,415

18,771,185

22,943,541

27,402,448

32,961,380

44,930,522

49,562,983

57,451,044

6,744.27

2,740,528

3,168,832

3,589,491

4,173,347

4,852,571

5,971,943

8,343,469

9,339,660

10,914,475

12,700.87

724,791

920,163

1,069,102

1,250,163

1,412,237

1,669,048

2,284,038

2,537,491

2,991,768

4,871.63

287,440.00

327,337.68

390,363.33

458,124.07

547,166.84

742,197.88

813,505.64

936,117.39

5,479.38

37,885.53

42,661.30

49,179.84

57,122.31

68,085.79

92,570.48

101,386.63

116,104.76

5,972.30

199,345.04

228,073.56

275,952.46

326,383.29

388,922.42

525,362.37

574,457.45

660,207.02

5,110.49

38,910.60

43,613.01

50,194.75

57,797.68

70,464.97

97,558.29

108,250.89

125,425.27

9,645.21

11,298.83

12,989.80

15,036.28

16,820.78

19,693.66

26,706.74

29,410.67

34,380.34

3,684.87

Transport services consumer expenditure

Transport services consumer
expenditure (VND million)
1,111,511
7,530,810
Rail travel consumer expenditure
(VND million)
126,668
904,534
Buses, coaches and taxis consumer
expenditure (VND million)
839,403
5,491,883
Air travel consumer expenditure (VND
million)
85,264
682,785
Other travel consumer expenditure
(VND million)
60,177
451,608

Transport services per capita consumer expenditure

Transport services consumer
expenditure (VND per capita)
16,778.17
103,222.28 253,442.55
Rail travel consumer expenditure
(VND per capita)
1,912.04
12,398.14
32,792.78
Buses, coaches and taxis consumer
expenditure (VND per capita)
12,670.72
75,275.40
177,632.03
Air travel consumer expenditure (VND
per capita)
1,287.05
9,358.70
34,020.34
Other travel consumer expenditure
(VND per capita)
908.36
6,190.04
8,997.40

4,835.76

Source: Euromonitor International from national statistics

Money

Table: 3.1284

1990
Annual savings and savings ratio
Annual savings (VND million)
1,501,135
Savings ratio (% of disposable
income)
3.9

% change
1990-2010

1995

2002

2003

2004

2005

2006

2007

2008

2009

2010

12,203,569

23,726,910

26,376,449

30,315,286

35,826,692

36,671,708

45,046,238

57,273,347

66,481,168

76,199,933

4,976.15

6.9

6.5

6.2

6.3

6.4

5.7

5.9

5.5

5.8

5.7

47.16

18,624

22,104

30,504

47,189

81,022

149,704

144,810

195,422

261,990

3,163

3,952

6,059

10,800

21,807

46,320

52,003

74,105

107,452

15,462

18,153

24,445

36,389

59,215

103,384

92,807

121,318

154,538

Consumer lending by category

Consumer lending (total) (VND
billion)
Mortgages/housing share of total
consumer lending (VND billion)
Consumer credit share of total
consumer lending (VND billion)
Debit and credit cards in circulation
Debit cards in circulation (000
cards)
Credit cards in circulation (000
cards)

41

291

920

5,808

8,665

14,950

21,300

28,649

30

185

250

265

272

285

325

350

385

Source: National statistical offices/Euromonitor International

www.euromonitor.com

681

682

Euromonitor International 2011