Emilio Aguinaldo College: Performance Task No. 1

EMILIO AGUINALDO COLLEGE
Gov. D. Mangubat Ave., Brgy. Burol Main, City of Dasmariñas, Cavite 4114, Philippines
Tel. Nos. (046) 416-4339/41 www.eac.edu.ph
SENIOR HIGH SCHOOL
NAME: SIBAYAN, LORRINE GABRIELLE D.

GRADE & SECTION: GR 12 ABM 2 – MAHABAGIN
PERFORMANCE TASK NO. 1

INSTRUCTION: Think of 3 businesses and 3 industries then use SWOT and Porter’s Five forces of
Competitive Analysis to analyze it. (5 PTS each)
1. MERCURY DRUG
STRENGTHS WEAKNESSES
 The place. Mercury drugs are  Given Mercury's history of
widely available. developing innovative solutions to
 First mover advantage in a market lower prices in the supply chain,
that is getting more congested. supplier loyalty is poor.
Mercury's market share in the  For the Mercury, a high rate of
computer peripherals market is personnel turnover at lower levels
growing quickly as a result of the is another issue. To retain the
new products. talent within the company, it may
result in greater wages.
OPPORTUNITIES THREATS
 Opportunities in the online world  Despite the fact that Mercury is
- Mercury will be able to provide currently still the leader in
new products to clients in the product innovation in the
computer peripherals sector as Computer Peripherals category,
more people use online services. competitors are catching up with
 Local Partnerships - The Mercury the product development.
may be able to flourish Competitors both domestically
internationally by partnering with and internationally are posing
local businesses. While Mercury serious obstacles for it.
can bring global procedures and  Lack of skilled human resources -
execution skills to the table, the Given the significant staff turnover
local actors only have local and growing reliance on creative
competence. solutions, companyname may
soon have problems with a lack of
professional human resources.
2. COCA COLA
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SENIOR HIGH SCHOOL
STRENGTH WEAKNESSES
 Strong brand identity. Coca-Cola  aggressive rivalry with Pepsi –
has a distinctive brand identity Pepsi is Coca-Cola's main
and is a very well-known brand. competitor. If not for Pepsi, Coca-
History’s most popular drinks are Cola would have been the
its soft drinks. beverage's undisputed market
 Dominant market share - Of the leader.
only two biggest producers of soft  Product diversification - Coca-Cola
drinks in the beverage industry, has a limited range of products.
Coca-Cola and Pepsi, Coca-Cola Where Pepsi has introduced
has the highest market share. numerous snack products like
Coke, Sprite, Diet Coke, Fanta, Lays and Kurkure, Coca-Cola is
Limca, and Maaza are the Coca- falling behind. Pepsi now has the
Cola products that have the upper hand over Coca-Cola.
highest growth rates.
 Increased presence in developing  Consumers are embracing
countries - The demand for cold healthier lives and shunning
drinks is higher in many hot products with unhealthy
climates. Consequently, substances as their health
expanding one's presence in these consciousness grows. As
developing regions can be quite consumers switch to better
beneficial. The Middle East and options provided by rival
Africa are two such examples. companies, the rise in health
 Bring a modern supply chain consciousness may result in a
system - logistics and supply chain decline in Coca-Cola's sales and
are absolutely essential to Coca- earnings.
Cola's operations. Fuel and  Economic Uncertainty - Recent
transportation expenses are events have disastrously
always rising. Thus, there may be impacted a disastrous impact on
a chance to develop some many international corporations'
sophisticated and enhanced operations, supply and
distribution systems. distribution networks, and
revenues. Due to the closure of
restaurants, theaters, and other
businesses that account for nearly
half of Coca-Cola's sales in 2020,
the company's revenues
plummeted.
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SENIOR HIGH SCHOOL
3. MAYBELLINE
STRENGTH WEAKNESSES
 Globally, the brand is well-known  Despite being a well-known brand,
and enjoys high brand loyalty. the cosmetics business faces stiff
 Depending on the need in each competition and so has a small
country, different product market share.
variations are made.  People with sensitive skin cannot
 The company uses brand use cosmetics, which might lead
ambassadors and sponsored to problems.
events to market its goods.
 Maybelline can concentrate on  Numerous alternatives may have
creating more goods in response an impact on Maybelline's
to regional demands. business.
 The company's parent, Loreal, has  Being a global brand,
a solid position that the brand can governmental actions, the
benefit from. economy, and other factors may
have an impact on the company.
4. COSMETIC INDUSTRY
Competitive Rivalry In the cosmetics industry, there is High

competition. Brands like Elemis, espa,
Clarins, and regional businesses are
competitors. Spas are few in number,
and many of them manufacture their
own goods. Therefore, supply outweighs
demand. There is a medium level of
differentiation. Between items from
different brands, there are hardly any
distinctions. The gates at the exit are also
high.
Threats of new entrants The cosmetics market is highly
vulnerable to entry by fresh entrants.
because it draws new competitors who
are trying to gain market share. As a
result, the profitability of the current
businesses declines. There are many
obstacles to entry into this market. The
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SENIOR HIGH SCHOOL
current companies have substantial scale

economies. Setting up a manufacturing
plant costs a lot of money. Strong brand
identity exists. Accessing distribution and
anticipating reprisal are additional
moderate-level barriers. It is not
particularly difficult to obtain the
necessary manufacturing inputs.
Threat of Substitute Low risk exists from substitutes. Home
cures and other cosmetic goods created
at home with natural ingredients like
coconut and some moisturizers to
preserve the skin are the major two
alternatives to cosmetic products. These
goods are more prevalent in rural areas.
These alternatives are viewed as
outdated and ineffectual by some
women. Both the switching cost and the
customer's willingness to switch
products are minimal.
Bargaining power of buyers The cosmetics industry has a high buyer
power. The buyers in this market now
have a lot of power due to increased
competition and product availability.
They are unable to affect how much
things cost. Because of this, it is
challenging for businesses to maintain
long-term profitability. Given that
customers can simply switch to other
brands, it might also force the business
to lower product costs.
Bargaining power of suppliers The cosmetics industry has low supplier
power. The products that the sector
needs are made by a large number of
manufacturers. Input differentiation is
minimal. A certain switching cost applies,
and the risk of forward integration is also
there. The cost of input alternatives is
not very high. Overall, suppliers in this
sector have weak bargaining strength.
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SENIOR HIGH SCHOOL
5. (Porter’s)
6. (Porter’s)
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EMILIO AGUINALDO COLLEGE

SENIOR HIGH SCHOOL

NAME: SIBAYAN, LORRINE GABRIELLE D.

PERFORMANCE TASK NO. 1

QF-PQM-035 (03.05.2022) Rev.05

• VIRTUE • EXCELLENCE • SERVICE

SENIOR HIGH SCHOOL

QF-PQM-035 (03.05.2022) Rev.05

• VIRTUE • EXCELLENCE • SERVICE

SENIOR HIGH SCHOOL

Competitive Rivalry In the cosmetics industry, there is High

QF-PQM-035 (03.05.2022) Rev.05

• VIRTUE • EXCELLENCE • SERVICE

SENIOR HIGH SCHOOL

current companies have substantial scale

QF-PQM-035 (03.05.2022) Rev.05

• VIRTUE • EXCELLENCE • SERVICE

SENIOR HIGH SCHOOL

QF-PQM-035 (03.05.2022) Rev.05

• VIRTUE • EXCELLENCE • SERVICE

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