FY23 Summer 1 PPG

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Period

Planning Guide
Summer 1
1 May – 4 June
28-30 Apr: Presale

Key Dates
28 Mar: Materials post at Market level

Intent
Captures program updates, promotional
priorities and key information for a period
so leaders can prioritize and plan.
Starbucks store in Laos
1
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Inside the PPG
Focus
To focus on creating authentic connection to every customer through equipping partners with the right knowledge, skills and systems.

FY23 Summer 1
Di Starbucks, kita memiliki kekuatan luar biasa untuk menciptakan hubungan
otentik dengan setiap pelanggan di setiap interaksi dan menghasilkan energi
menular di toko. Orang-orang datang ke toko kita untuk mendapatkan kopi
dengan kualitas terbaik dan tinggal atau kembali untuk momen spesial yang
kita ciptakan.

Di Summer 1, kita ingin memastikan training direncanakan dengan konsisten,


dikomunikasikan dengan baik, dan dilengkapi agar dapat konsisten
memberikan Starbucks Experience dan panduan yang jelas untuk perbaikan
kedepan. Setiap dari kita memiliki kekuatan untuk mengispirasi dan
menciptakan hubungan yang otentik sebagai cara untuk menunjukkan kepada
setiap pelanggan bahwa mereka penting.

Contents
Information and updates on how you create an environment to enable teamwork that consistently ensures operational excellence and builds partner
capability to create best moments for our customers.

Ops Standards &


Prioritizing & Planning Continuous Improvement Teaching & Training
• FY23-24 Annual Planning Calendar Update​ • Food Safety Excellence – Safe Ice Handling • Core Learning Material Update
• New Core Coffee Packaging

2
FY23-24 Annual Planning Calendar Prioritizing & Planning

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
FY23 FY23 FY23 FY23-24 FY24
SUMMER 1 SUMMER 2 SUMMER 3 AUTUMN HOLIDAY
Launch Period May 1 – Jun 5 – Jul 24 – Sep 4 – Oct 30, 2023 –
Jun 4, 2023 Jul 23. 2023 Sep 3, 2023 Oct 29, 2023 Jan 7, 2024
Presale 28-30 April 2-4 June 21-23 July 1-3 Sep 27-29 Oct
PPK Roll Out Mar 28 May 2 Jun 20 Aug 1 Sep 26
Priority Topics – • Core Learning • Drive Thru Timer TBD TBD TBD
Material Update • TABLEAU Reporting
Supported by • New Core Coffee System
Operations Packaging
• Outside Catering
Brochure (May)
• GRAB POS
Integration

Food Safety • Safe Ice Handling • Importance of • Shelf-life TBD TBD


Hand washing Management
Excellence

April Calendar May Calendar June Calendar

7 Apr: PH Wafat Isa Almasih 1 May: PH Labor Day 1 June: PH kesaktian Pancasila
21 Apr: Hari Kartini 2 May: Hari Pendidikan Nasional 2 June: Presale Summer 2
22-23 Apr: PH Idul Fitri 17 May: Starbucks Indonesia 21th Anniversary 4 June: PH Waisak
1-30 Apr: Global Month of Good 18 May: PH Kenaikan Isa Almasih 29 June: Idul Adha
C O F F E E S TO RY

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
COFFEE TASTING
NEW! Starbucks® Single Origin:

Kenya K i r i nyaga & West Java Pr i an gan


ACTIVITY

Starbucks® Single Origin West Java Priangan


QUICK FACTS
Notes of Vanilla Bean and Green Plum.
• Diproses menggunakan metode tradisional giling basah.
ANNOUNCEMENT • Priangan adalah kata yang berarti "tanah Jawa Barat". Dalam bahasa Belanda,
Priangan = Preanger. Sebagian orang lebih familiar dengan kopi Java Preanger..
• Ditanam di kawasan konservasi yang telah direboisasi yang berfungsi untuk
BLACK APRON melindungi satwa liar di sekitarnya.
• Desain karya seni ini terinspirasi dari macan tutul Jawa, hewan langka asli
pulau Jawa.
GREEN APRON • Ini pertama kalinya kami menyoroti kopi semi-washed dari Indonesia dengan
kategori blonde roast.
• Complementary flavors: kayu manis, madu, dan almond.

Starbucks® Single Origin Kenya Kirinyaga


Notes of Candied Citrus and Black Honey
Kenya • Kirinyaga diterjemahkan sebagai "gunung bersinar".
Tahukah Kamu? • Kopi ini tumbuh di tanah vulkanik di kaki bukit sekitar Gunung Kenya,
Meskipun Kenya berbatasan dengan gunung tertinggi di Afrika (sekitar 3.674 meter).
Ethiopia (tempat kelahiran kopi), • Kopi ini berasal dari dua koperasi kopi petani kecil yang mapan dan utama.
kopi tidak dibudidayakan di Kenya Mereka bertanggung jawab untuk menyelenggarakan pelatihan petani
hingga tahun 1893 ketika misionaris terkait praktik pertanian terbaik, pengelolaan limbah, dan kesehatan
Prancis memperkenalkan pohon masyarakat.
kopi dan mendirikan pertanian di • Desainnya terinspirasi oleh "gunung yang bersinar", Gunung Kenya yang
dekat ibu kota Nairobi. diterangi matahari, dan keindahan lanskap Afrika yang megah.
• Kopi ini diproduksi dengan proses pencucian tradisional, menciptakan
sensasi bright dan citrus di setiap tegukan.
• Complementary flavors: jahe, kayu manis dan madu.
Kemasan baru dengan
informasi Roast Spectrum
C O F F E E S TO RY Coffee Narrative & Communication

FEATURING CORE COFFEE


Pe r j a l a n a n B i j i Ko p i – A p a i t u p ro c e s s i n g?
GUATEMALA ANTIGUA CA200 – 1.1 Journey of the beans
Perjalanan Kopi:
Kopi Tumbuh di Perkebunan > Kebun Kopi > Pembungaan > Siklus Hidup Kopi > Panen > Processing (Penghilangan
Buah) > Pengeringan > Resting (Biji kopi di diamkan sejenak) > Penggilingan Kering > Ekspor > Pembungkusan >
Pemanggangan > Pengemasan > Barista Craft (Customers Experience)
Activity:
Luangkan waktu kalian untuk memahami apa itu processing
dan diskusikan dengan mentor kalian di toko kalian dan lihat
akun Instagram @partnercoffeestories untuk bergabung
Di Lembah Antigua, kopi adalah tradisi dalam aktivitas!
keluarga dan menjadi sebuah kebanggaan.
Generasi petani telah mengolah tanah
vulkanis yang kaya, menyempurnakan B a nt u p a r t n e r ka l i a n u nt u k m e n j a d i LE B IH BA IK !
kerajinan mereka dan menghasilkan
beberapa kopi terbaik yang pernah kami CA300 Origin & Ethical Sourcing – Module 3.5 – 3.11 (Processing Method)
rasakan. Favorit kami sejak tahun 1971, kopi Jika satu lot ceri kopi dibagi menjadi tiga kelompok dan masing-masing kelompok diproses menggunakan metode
ini kaya dan murni, dengan notes elegan yang berbeda, secangkir kopi yang dihasilkan akan memiliki tiga profil flavor, body, dan acidity yang berbeda.
dari bubuk kakao dan rempah-rempah yang
lembut.
Cerita di balik kemasan baru Guatemala!
Desain ini menampilkan burung quetzal yang
ikonis di tengah tanaman hidup dari wilayah
Antigua dengan ilustrasi yang berseni dan Activity: Coba gambarkan dan jelaskan kepada partners atau customers tentang dampak
canggih. Lapisan tekstur dan garis halus pemrosesan terhadap rasa kopi! Coba lakukan coffee talk dengan green apron partner
menciptakan kedalaman dan detail di kalian, bantu mereka untuk memahami apa pengaruh dari Processing Method!
seluruh desain. Warnanya diubah menjadi
nada tembaga yang hangat, berbicara
dengan kopi yang dipanggang dan
Ke m a s a n B a r u C o re C o f fe e
memberikan kilau yang indah. Kemasan core coffee telah didesain ulang untuk pertama
kalinya dalam lebih dari satu dekade! Tampilan baru
menyempurnakan warisan kopi kami dan memudahkan
pelanggan menemukan biji kopi favorit mereka. Kemasan yang
baru dirancang memiliki kopi luar biasa yang sama di dalamnya,
dan di luar kalian akan melihat indikator skala roasting
spektrum, detail tasting notes yang diperbarui, dan instruksi
brewing yang disempurnakan.
Activity: Ceritakan karya seni baru dengan partners kalian,
bandingkan kemasan lama dengan yang baru. Beri tahu arti
latar belakang dari kemasan baru ini.
5
C O F F E E S TO RY Coffee Narrative & Communication

A P Re gi o n a l Fo r u m & Re gi o n a l B a r i sta C h a m p i o n s h i p 2023


JOIN US ONLINE!
Forum Regional AP & Regional Barista Championships 2023 | Save The Date!
• Tanggal: 8 –12 Mei 2023
• Lokasi: Bali, Indonesia
• Tujuan: Membawa partners lintas region untuk mempertunjukan keahlian, pengetahuan, dan
keterampilan barista terbaik mereka!
• Cara menyaksikan: Saksikan dan dukung pewakilan negara kalian di event ini secara LIVE pada
website Starbucks Coffee Community www.coffeecommunity.starbucks.com.
TAHUKAH KAMU??
Tahun ini merupakan Kejuaraan Barista Kompetitor akan bertanding secara langsung untuk memperebutkan gelar China, Japan & Asia
Regional ke-4 secara tatap muka. Berikut adalah Pacific Barista Champion. Kami sangat bersemangat untuk membagikan kompetisi ini secara
3 Barista Champions sebelumnya! online melalui situs web Starbucks Coffee Community! Semua partners dari seluruh dunia dapat
menyaksikan acara tersebut secara langsung.
2016 – Yong – Starbucks Thailand Market
2017 – Miguel – Starbucks Philippines Market Kejuaraan Barista Regional adalah kompetisi berdasarkan kopi, mengambil yang terbaik dari standar
2018 – Sasti – Starbucks Singapore Market industri kopi dan memadukannya dengan layanan pelanggan Starbucks & keahlian barista terbaik.
Kompetisi ini akan memakan waktu 20 menit penampilan peserta dan peserta harus menyajikan
satu (1) pour over, dua (2) latte dengan latte art, tiga (3) signature beverages. Penampilan mereka
akan dievaluasi oleh tiga sensory judges dan satu technical judges.

Saksikan dan Dukung Cava Bramono!


Cava Bramono adalah partner dari Coffee Experience Center
Dewata yang telah menjuarai Starbucks Indonesia Barista
Championship 2022 dan akan menjadi perwakilan Starbucks
Indonesia Market pada Regional Barista Championship 2023.
Saksikan secara LIVE dan dukung Cava Bramono untuk
memperebutkan gelar China, Japan & Asia Pacific Barista
Champion ke-4 !!!
Tunggu informasi selanjutnya dan kunjungi instagram
@sbuxpartnersid & @partnercoffeestories.

6
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Starbucks Coffee
Packaged Rewards
Section
Hero Presale : 30th December 2022 - 1st January 2023
Spark Presale : 28th - 29th January 2023
PA C K A G E D C O F F E E

Hero
Hero
Presale
Launch Campaign Period : May 1st - Jun 4th
28th - 30th
1st May
Apr

LTO Promotional Coffee LTO Reserve Coffee

Starbucks® Single Origin West Java Priangan Starbucks Reserve Sumatra Mt Gadang
Notes of Vanilla Bean and Green Plum. Roasted in Seattle Roastery
• Priangan is a word meaning "the land • Beverage ID: SMG
of West Java". In Dutch, Priangan = • Clover™ Brewer Setting: B
Preanger. Some people are more • Approved for : Espresso & cold brew & iced
familiar with Java Preanger coffees. • Notes of cedary spice and caramel.
• The artwork design was inspired by the • This semi-washed processed coffee is medium to full
Javan leopard, an endangered bodied and features medium acidity.
animal that is native to the island of
Java. Starbucks Reserve Sun Dried Papua New
• This our first time highlighting a semi-
washed coffee from Indonesia under
Guinea Ulya
Roasted in Seattle
the blonde roast category.
• Beverage ID: SPNGU
• Clover™ Brewer Setting: C
• Approved for : Espresso & cold brew & iced
• Notes of blueberry and fig
Starbucks® Single Origin Kenya Kirinyaga
• This natural processed coffee is high bodied and features
Notes of Candied Citrus and Black Honey low acidity.
• Kirinyaga translated as "shining mountain".
Starbucks Reserve Colombia
• This coffee grown in volcanic soils on foothills
around Mount Kenya, the highest mountain in Pitalito Pink Bourbon
Africa (approx 3,674 meters). Roasted in Seattle Roastery
• This coffee comes from two well established • Beverage ID: CPPB
and key small holder coffee cooperatives. • Clover™ Brewer Setting: A
• The design inspired by the "shining • Approved for : Espresso & cold brew & iced
mountain", the sunlit Mount Kenya and the • Notes of white peach and pink grapefruit
beauty of the majestic African landscape. • Growing region: Hulia region, Colombia in Latin America
• This washed processed coffee is light to medium bodied and
features low to medium acidity.

8
PA C K A G E D C O F F E E

Starbucks Indonesia 21th Anniversary Celebration | Launch : May 17th

Dewata Coffee Expreience Center Roasted Coffee

Starbucks® Single Origin Indonesia Bali Batur Volcano


Notes of Sweet Black Rice and Smoked Coconut Milk.
Roasted in Dewata Coffee Experience Center

• On the volcanic slopes of Mt. Batur volcano, coffee plants area


shades by tangerine trees that protect them from direct sunlight
and intercropped with taro and cassava root.
• This lot was grown by farmers who practice Subak Abian, a
method that hold in reverence the connection between people
and their natural environment.
• Beverage ID: BBV
• Clover™ Brewer Setting: B
• Approved for : Espresso & cold brew & iced
• This semi-washed processed coffee is medium to high bodied and
features medium to low acidity.

9
Starbucks® Blonde Espresso Roast Last Updated – March 2021

Smooth and Sweet Flavor Pairings


Incredibly smooth and subtly sweet with a creamy mouthfeel Lemon, Orange, Caramel

Growing Region Roast Acidity Body Processing Blend Offering


Blonde Low Light Washed Single-Origin Core

Multi-Region Medium Medium Medium Semi-Washed Pre-Roast Limited Time

Dark High Full Natural Post-Roast Market Specific

Story of this coffee


Nearly five decades of sourcing, blending and roasting brought us here: a second espresso that’s boldly
mellow. This special blend is carefully roasted to coax out sweet, vibrant notes. Soft and balanced, it
highlights milk’s sweeter side, making classic espresso drinks extra smooth without a roasty edge.

Why we love this coffee


For espresso and our handcrafted beverages, Starbucks® Blonde Espresso is versatile, making it great over
ice as a refreshing take on our core beverages. Brewed, the light body and citrus acidity come together in a
smooth and sweet cup of coffee to enjoy.

First offered in 2016 in Canada Retail Stores. Learn more at Stories.Starbucks.com:


https://stories.starbucks.com/stories/2017/blonde-espresso-roast-launches-in-canada/
https://stories.starbucks.com/press/2018/starbucks-blonde-espresso-launches-in-u-s-stores/

Artwork may vary by market.

© 2021 Starbucks Corporation. For internal use only.


Starbucks® Blonde Espresso Roast
Coffee Facts Growing Region
• A lighter roast brings a unique flavor profile to our Latin America, Africa, Asia Pacific
espresso beverages while delivering superior quality and
highlighting our roasting expertise. The smooth, creamy
body and sweet citrus notes complement the full lineup
of our core espresso beverages.

• Innovation has always been at the core of Starbucks.


This unique blend was tailor-made to bring out the
lighter side of espresso. We began with a base of Latin
American coffees which led to a round body perfectly
suited to espresso, then added other origins to balance
the cup with complex acidity.

Blend History
• For more than 40 years, our signature espresso coffee has been Starbucks® Espresso Roast. Its hallmark is a special blend of beans
darkly roasted in the classic Italian style to produce a rich and caramelly sweetness with a lingering roast finish. Starbucks® Blonde
Espresso offers beverages a lighter roast that provides a balanced and sweet flavor with a smooth, creamy feel.

• Starbucks® Blonde Espresso Roast is not simply about roasting coffee beans lighter. It’s about blending the right coffees to target a
flavor profile and then finding the precise roast to release those flavors in the beans.

Learn more from two of the partners behind this coffee:


https://www.vox.com/ad/17066966/how-starbucks-made-the-new-starbucks-blonde-espresso

United States/Canada Partners

StarbucksCoffeeAcademy.com Visit traceability.starbucks.com to trace the journey of coffees in US and Canada stores.

*Starbucks Coffee Academy and Coffee Traceability are not yet available in all parts of the world.
Ongoing
Learning
© 2021 Starbucks Corporation. For internal use only.
INTL
EMEA, INTL
INTL
PRONUNCIATION: BA-TER
Bali
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Starbucks
Learning &Rewards
Development
Section
Hero Presale : 30th December 2022 - 1st January 2023
Spark Presale : 28th - 29th January 2023
Core Program Update — Barista Trainer
Meningkatkan pengalaman partners adalah inti dari semua yang kita lakukan.
Memperbarui core training program secara konsisten sangat penting dalam District Manager:
membangun kemampuan partners dan meningkatkan pengalaman partners. Untuk •Read through the updated content and
meningkatkan pengalaman belajar dan mencerminkan perubahan dalam prepare to answer the questions from
operational, ada pembaharuan dalam program Barista Trainer. store manager
•Make sure all store managers understand
Program ini diperbarui dengan menyertakan beberapa materi baru seperti: and apply the updates
-New Barista Trainer Selection Process
-New Review Questions – Barista Basic
-New Next Chapter Discussion Guide
-Updated Knowledge Check
-Updated Certification Kit Store Manager:
•Familiarize yourself with the updated
materials
Sequence of Modules •Ensure existing Barista Trainers are aware
Learning blocks dihapus untuk menciptakan pengalaman belajar yang lebih of the updates in Barista Basics & Barista
baik. Program ini memberikan keleluasaan bagi store manager, Barista Trainer Trainer program
dan partners untuk menyusun urutan modul sesuai dengan kebutuhannya. •Replace the training materials with the
new versions
•Select new Barista Trainer according to
Supporting Tools the new criteria
•EMPOWERED – Digital Barista Trainer Course
•ZENPUT – Barista Trainer Certification - Skill Check
Core Program Update — Barista Trainer
Barista Trainer Learning Journey
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Starbucks Rewards
Quality Assurance
Section
Hero Presale : 30th December 2022 - 1st January 2023
Spark Presale : 28th - 29th January 2023
Food Safety Excellence – Safe Ice Handling Ops Standards & Continuous Improvement

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Tahukah Anda bahwa sekitar 60 hingga 70 persen insiden minuman yang dilaporkan adalah
minuman dingin*? Dengan es sebagai komponen utama dalam semua minuman es dan
Frappuccino, penting untuk memastikan es ditangani dengan benar untuk mencegah
kontaminasi silang yang dapat menimbulkan risiko keamanan pangan. Oleh karena itu,
menjaga kualitas es dan melindungi es dari potensi kontaminasi merupakan prasyarat bagi
partner untuk memberikan kualitas minuman terbaik kepada pelanggan.

Sumber kontaminasi Bagaimana cara melindungi Es dari Kontaminasi?

• Jaga kebersihan tangan.


Mengambil es • Selalu gunakan ice scoop.
dengan tangan langsung • Pegang handle ice scoop.
SM SM ACTIVITY
• Pastikan selalu mengikuti BNTK dan frekuensi
pembersihan ice machine untuk menjaga es tetap • Pelajari Food Safety Manual
Es kontak dengan alat besih • Mengacu pada Store Cleanliness and
atau wadah yang kotor • Pastikan selalu membersihkan ice bin minimal 3x Equipment Maintenance Manual
sehari untuk menghilangkan kontaminan es selama (SCEMM) untuk prosedur
oprasional dan mensanitasi permukaan ice bin. kebersihan.
• Pastikan mengikuti BNTK pengambilan es untuk • Cek pemahaman partners mengenai
mencegah kontaminasi selama perpindahan es. cleaning protocol dan cleaning
• Jangan letakkan ice scoop didalam ice bin karena frequency untuk ice machine, ice
handle ice scoop berpotensi kontaminasi pada es. bin, ice scoops dan ice scoop tower.
• Bersihkan dan sanitasi ice scoops dan ice scoop tower • Cek pemahaman partners mengenai
setiap 4 jam untuk memastikan kebersihan aturan pemindahan es
permukaannya.

Tumpahan dan tetesan DM ACTIVITY


• Jangan menuang es ke dalam wadah (Contoh., cups,
pitchers or shakers) di atas ice bin yang terbuka untuk • Berikan pengetahuan dan pastikan SM
mencegah tumpahan dan tetesan yang dapat memahami langkah - langkah penanganan
mengkontaminasi es di dalam ice bin es yang aman
Benda asing masuk ke • Pastikan ice bin tertutup rapat saat tidak digunakan
dalam wadah es • Hindari meletakan benda lain di atas tutup ice bin.
• Segera bersihkan dan sanitasi ice bin jika sesuatu
tumpah atau masuk ke dalam ice bin. 29
Barista Guide

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Summer 1: May 1st - Jun 4th

SUMMER 1
Pada campaign Summer ini, Starbucks
menghidupkan kembali keseruan musim panas
dengan menyajikan produk yang berani,
bersemangat, elektrik hingga menciptakan rasa
bebas, dengan kegembiraan dan kesenangan
yang maksimal.

Tanpa ragu, Summer 1 LTO akan menawarkan


resep yang terinspirasi dari berbagai
perjalanan. Baik minuman, makanan,
merchandise maupun packaged coffee
semuanya ‘all out', Menarik secara visual dan
menggugah secara sensorik, terasa bebas, kuat
akan kesan indulgent pleasures berekspresi
pada kegembiraan musim panas.
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
SUMMER OUT LOUD

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
BEVERAGE WHOLEBEANS
FOOD SR
MERCHANDISE

Belgium Chocolate
Coffee Frappuccino®

Cantaloupe Cream
Frappuccino®

Okayama Peach Apple


Cold Brew
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Starbucks &Rewards
Beverage Packaged Coffee
Section
Hero Presale : 30th December 2022 - 1st January 2023
Spark Presale : 28th - 29th January 2023
BEVERAGES

Hero
Hero
Presale
Launch Campaign Period : May 1st - Jun 4th
28th - 30th
1st May
Apr

Inspired
by Japan
Market
NEW NEW
NEW
Belgium Chocolate Coffee Frappuccino® Cantaloupe Cream Frappuccino® Okayama Peach Apple Cold Brew
Blended Beverage Blended Beverage
Saus Cokelat Belgia yang intens dan kaya akan rasa Minuman blended berwarna orange dengan saus & Perpaduan yang menyegarkan dari
bercampur dengan Signature Coffee Frappuccino, potongan buah Cantaloupe, ditambah dengan Okayama Peach Apple sauce dengan
lalu diperkuat dengan dark chocolate shavings, taburan Melon powder di bagian potongan buah dan lemonade. Di-infused
berpadu dengan topping Mocha sauce di bagian bawah agar tampilan lebih menarik. Pada bagian dengan slow-steeped cold brew untuk rasa
bawag gelas, serta lengkap dengan chocolate topping terdapat whipped cream, saus Cantaloupe, yang lembut dan menyegarkan.
whipped cream. dan juga potongan melon.
Available in cold brew version ONLY.
More mocha sauce and Dark Chocolate shavings to Each sip is as refreshing as it lasts!
delivery an ultimate chocolatey into the drink!
Available in cream based ONLY.
Available in coffee & cream based.

34
B E V E R AG
BEVERAGES AGES

Target

DATE 28 - 30 Apr 1 - 3 May 4 - 21 May 22 May - 4 Jun Total Days


PERIOD Presale Promo Nromal Slow Overall

TARGET USD UPH USD UPH USD UPH USD UPH USD UPH
Belgium Chocolate Coffee Frappuccino® 9,1 4,8 8,8 4,7 5,0 2,6 0,8 0,4 4,5 2,4
Cantaloupe Cream Frappuccino® 14,8 7,9 13,3 7,0 6,9 3,7 3,5 1,8 7,3 3,9

Okayama Peach Apple Cold Brew 4,3 2,3 4,7 2,5 1,8 1,0 1,3 0,7 2,1 1,1

Delivery Recommendation

Beverage Image Beverage Analog Delivery Notes

Belgium Chocolate Coffee


Blended ✓ Extra ice & no whipped cream topping.
Frappuccino® Blended Beverage

Cantaloupe Cream Frappuccino®


Blended ✓ Extra ice & no whipped cream topping.
Blended Beverage

The blended ice will melt quickly when


Okayama Peach Apple Cold Brew Cold Brew X
mixed.
B
B EEEV
B VVEEER
RRAA
A G EEGSSES
G

Belgium Chocolate Coffee Frappuccino® Blended Beverage

LTO Smallwares
Item Purpose Example SKU

Whipped Cream To top beverages with Chocolate


177803
Dispenser whipped cream.

Shallow Fountain
To store Chocolate sauce. 150995
Jar

CBS Mocha Pump To pump Chocolate sauce. S11006698

Dry Inclusion
To store Dark Chocolate shavings. S11009914
Dispenser

Dry Inclusion
Scoop To dispense Dark Chocolate shavings. 150998
(1 tsp)
Shelf Life of LTO Ingredients
SKU Opened Opened Closed Unopened Shipping
Ingredient Shelf Life Condition Shelf Condition Condition
Name Life*

SAUCE 14 days Ambient 6 months Chilled Ambient


CHOCOLATE

TP SHAVE 14 days Chilled 12 months 2-20oC or Chilled 2-20oC or Chilled


DARKCHOC
B
B EEEV
B VVEEER
RRAA
A G EEGSSES
G

Belgium Chocolate Coffee Frappuccino® Belgium Chocolate Coffee


Blended Beverage Frappuccino® Blended Beverage
MAJOR STEPS T G V
1 Pump Frappuccino®
2 3 4
Roast
2 Pour milk
To lower line on cup.

3 Pour cup contents Into blender pitcher.


4 Pump Chocolate
sauce
(CBS mocha pump)
2 3 4
5 Add ice Use appropriate size scoop.

6 Pump Frappuccino®
Coffee syrup base 2 3 4
7 Blend Press button #1.

Blend of rich Chocolate sauce and coffee with 8 Pump Mocha


Chocolate whipped cream on the top. Dark Chocolate sauce to cup 2 3 4
(CBS mocha pump)
shavings are mixed into the blended part and topped
off the beverage. 9 Add Dark Chocolate
Shavings to blender 2 3 4
pitcher (1 tsp scoop)
10 Finish and connect • Pour blended content to the
TASTE AROMA TE X TU R E cup.
Creamy Chocolate Icy • Add Chocolate whipped
chocolate cream, topped with 5 spirals
of Mocha sauce and add
DRINK ID SAUCE ID TOPPING ID 1 scoop of Dark Chocolate
BF BCS DCS Shavings.
• Top with dome lid and hand
off with jumbo straw.

© 2023 Starbucks Corporation. For internal use only.


B
B EEEV
B VVEEER
RRAA
A G EEGSSES
G

Belgium Chocolate Cream Frappuccino® Belgium Chocolate Cream


Frappuccino® Blended Beverage
Blended Beverage
MAJOR STEPS T G V
1 Pour milk
To lower line on cup.

2 Pour cup contents Into blender pitcher.


3 Pump
Chocolate sauce
(CBS mocha pump)
2 3 4
4 Add ice Use appropriate size scoop.

5 Pump
Frappuccino® 2 3 4
Cream syrup base
6 Blend Press button #1.
7 Pump Mocha
sauce to cup 2 3 4
Blend of rich Chocolate sauce with Chocolate whipped (CBS mocha pump)
cream on the top. Dark chocolate shavings are mixed 8 Add
Dark Chocolate
into the blended part and topped off the beverage.
Shavings to 2 3 4
blender pitcher
(1 tsp scoop)
9 Finish and connect • Pour blended content to the
TASTE AROMA TE X TU R E cup.
• Add Chocolate whipped cream,
Creamy Creamy Icy topped with 5 spiral of mocha
Chocolate Chocolate sauce and add 1 scoop of
Dark Chocolate Shavings.
DRINK ID SAUCE ID TOPPING ID • Top with dome lid and hand off
BCF BCS DCS with jumbo straw.

© 2023 Starbucks Corporation. For internal use only.


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Chocolate Whipped Cream Preparation

MAJOR STEPS

1 Add 8 pumps of
Mocha sauce • To steaming pitcher​.
(Bar mocha pump)​

Pour • Add Heavy Cream to max fill


2
Heavy Cream line in steaming pitcher​.

3 Charge • Place a whipped


ingredients​ cream charger into the
charger holder and twist the
charger onto the dispenser.​
4 Shake​ • Four (4) times in the upright
position​.

5 Place canister • Pause.


on its side • Label canister with product
name and shelf life.
6 Shake​
• Eight (8) times upside down.​

© 2023 Starbucks Corporation. For internal use only.


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Cantaloupe Cream Frappuccino® Blended Beverage

LTO Smallwares
Item Purpose Example SKU

Jam Jar To store Cantaloupe sauce. S11094904

Dry Inclusion
Scoop To dispense Cantaloupe sauce. 150998
(1 tsp)

Syrup Pump
To dispense Melon flavored syrup. S11010169
(half dose)

Dry Inclusion
To store Melon beverage powder. S11009914
Dispenser

Dry Inclusion
Scoop To dispense Melon beverage powder. 150998
(1 tsp)
Shelf Life of LTO Ingredients
SKU Opened Opened Closed Unopened Shipping
Ingredient Shelf Life Condition Shelf Condition Condition
Name Life*

SYRUP MELON
30 days Ambient 6 months Ambient Ambient
FLV

BEV POWDER
10 days Ambient 12 months Ambient Ambient
MELON

SAUCE
3 days Chilled 6 months Chilled Chilled
CANTALOUPE

Cantaloupe
3 days Refrigerated N/A N/A N/A
Sauce Premix
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Cantaloupe Cream Frappuccino®


Cantaloupe Cream Frappuccino® Blended Beverage
Blended Beverage
MAJOR STEPS T G V
Pour milk
1 To lower line on cup.

Pour cup contents


2 Into blender pitcher.

Pump Melon
3 flavored syrup into
blender pitcher
2 3 4
(half dose pump)

4 Add ice Use appropriate size scoop.

5 Pump Frappuccino®
cream syrup base
2 3 4
Blend Press button #1.
6

Melon syrup combined with milk, blended with ice. Layered 7


Add Melon
beverage powder to 2 3 4
with Melon beverage powder at the bottom and extra the cup (1 tsp scoop)
sauce in the blended body. Topped with whipped cream Add Cantaloupe
and Cantaloupe sauce with chunks. 8
sauce premix to the
blender pitcher (1tsp
2 3 4
scoop)
TASTE AROMA TE X TUR E
Refreshing Cantaloupe Icy Finish and Connect • Pour blended contents to
9
cantaloupe melon 6mm (1/4 inch) below the cup
melon rim​.
• Top with whipped cream
DRINK ID SAUCE ID SYRUP ID
and 1 scoop of cantaloupe
CACF CSP ML sauce premix.
• Use dome lid and hand off
POWDER ID with jumbo straw.
MBP
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Chocolate Whipping Cream


Cantaloupe Sauce Premix
Preparation

MAJOR STEPS
1 Add 20 pumps of • To jam jar.
Melon flavored
syrup
(half dose pump)​

2 Add Cantaloupe • Pour 1 pack (500g) of


sauce Cantaloupe sauce to jam jar.

3 Mix • Mix well with spoon

4 Label and store • Label the jar with product


name and shelf life.
• Keep chilled.

The shelf life of Cantaloupe sauce premix is 3 days


refrigerated.

© 2023 Starbucks Corporation. For internal use only.


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Okayama Peach Apple Cold Brew

LTO Smallwares
Item Purpose Example SKU

Jam Jar To store Peach Apple sauce. S11094904

Green Tea Scoop


To dispense Peach Apple sauce. S11009857
(2 tsp)

Shelf Life of LTO Ingredients

SKU Opened Opened Closed Unopened Shipping


Ingredient Shelf Life Condition Shelf Condition Condition
Name Life*

Peach Apple 7 days Chilled 6 months Chilled Chilled


Sauce
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Okayama Peach Apple Cold Brew


Okayama Peach Apple Cold Brew

MAJOR STEPS T G V
1 Pour lemonade To lower line on cup.
2 Pour cup contents Into blender pitcher.
3 Scoop Peach Apple
sauce into blender
pitcher
2 3 4
(2 tsp scoop)
4 Add ice Use appropriate size scoop.
5 Blend
Press button #1.

6 Pump Sugar Cane


syrup into cup 2 3 4
(Full dose pump)
Smooth and sweetened cold brew topped with sweet
7 Pour Cold Brew To lower line on cup.
and citric icy blend and Peach Apple sauce.
8 Finish and connect • Pour blended contents to 6
mm (1/4 inch) below cup
rim.
TASTE AR OM A TE X TU R E • Add 1 scoop of Peach
Sweet, tart, Citrus, roasty Icy Apple sauce (2 tsp scoop)
roasty coffee coffee on top of the beverage.
• Use dome lid and hand off
with jumbo straw.

DRINK ID SAUCE ID
PACB PAS

© 2023 Starbucks Corporation. For internal use only.


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LTO Ingredient List

SKU Ingredient Opened Opened Closed Unopened Shipping Case Yield


SKU Size
Name Shelf Life Condition Shelf Life* Condition Condition Pack Short Tall Grande Venti
Belgium Chocolate Coffee Frappuccino® Blended Beverage

S11142388 SAUCE CHOCOLATE 14 days Ambient 6 months Chilled Ambient 6 1L 54.2 36.1 27.1

S11142583 2-20oC or 2-20oC or 12 300 g


TP SHAVE DARKCHOC 14 days Chilled 12 months 363.6 272.7 218.2
Chilled Chilled

Belgium Chocolate Cream Nitro Cold Brew

S11142388 SAUCE CHOCOLATE 14 days Ambient 6 months Chilled Ambient 6 1L 54.2 54.2 54.2

S11142583 2-20oC or 2-20oC or 12 300 g


TP SHAVE DARKCHOC 14 days Chilled 12 months 1090.9 1090.9 1090.9
Chilled Chilled

Okayama Peach Apple Cold Brew

S11141967 SAUCE PEACH APPLE 7 days Chilled 6 months Chilled Chilled 12 700 g 14.7 11 8.8

Cantaloupe Cream Frappuccino® Blended Beverage

S11142387 SQUASH MELON 6 1L


30 days Ambient 6 months Ambient Ambient 98.4 67.6 51.5
FLV 1L/6CS

S11142385 BEV POWDER MELON 10 days Ambient 12 months Ambient Ambient 8 1 kg 108.7 72.5 54.3

S11142138 SAUCE CANTALOUPE 3 days Chilled 6 months Chilled Chilled 6 500 g 26.3 19.7 15.8
BEVERAGES

CBS Layout – 1-Blender Station (Top View)

Dry Inclusion Dispenser Shallow Fountain Jar


• Melon beverage powder (with 1 tsp scoop) • Chocolate sauce (with CBS mocha pump)

Syrup Bottle with Half Dose Pump


• Melon flavored syrup

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BEVERAGES

CBS Layout – 1-Door Fridge (Top View)

Whipped Cream Dispenser Dry Inclusion Dispenser


• Chocolate whipped cream • Dark Chocolate shavings
Jam Jar (with 1 tsp scoop)
• Cantaloupe sauce premix (with 1 tsp scoop)
• Peach Apple sauce (with 1 tsp scoop)

Bottom Layer Top Layer

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BEVERAGES

Turn Core LTO


Alwasy On NEW ADD-ON / MODIFIER May 1st -
Jun 4th

Brown Sugar Flavored Squash


New Core Flavor is here!
Setelah suksesnya launch White Chocolate Mocha di Bulan Febuari
lalu, Brown Sugar Flavored Squash akan hadir kembali sebagai core
flavor di Summer ini.
Mari optimalkan flavor ini untuk menjadi favorit customers melalui
customization.
• Brown Sugar (SKU: S11135244) Selain Signature Dark Espresso Roast, kita akan memperkenalkan varian baru,
Selain sebagai Add-on / Modifier, Brown Sugar Iced Shaken yakni Blonde Espresso Roast. Saat ini customers dapat menikmati varian kopi
Espresso adalah minuman yang terbukti populer, dan akan kita ini khususnya pada minuman seperti Caramel Macchiato, Vanilla Latte, atau
minuman espresso apa pun, varian tersebut akan diminati karna dapat
jadikan sebagai core beverage dengan menggunakan Blonde Roast
menghadirkan rasa yang baru tanpa mencampurkan flavoured tambahan
sebagai komponen yang direkomendasikan untuk rasa yang optimal. apapun. Berikut uniknya perbandingan kedua rasa tersebut:

BLONDE ESPRESSO
SKU: S11132227

Incredibly smooth and


subtly sweet with a Rich & caramelly-sweet
creamy mouthfeel Roasty caramel sweetness
R E T UR N I N G
Caramel, chocolate, spices, nuts
Brown Sugar Oatmilk Iced Shaken Espresso
Lemon, orange, caramel Latin
Latin America & Asia Pacific
America & EastAfrica Washed
Dimulai dengan shot Blonde Roast Starbucks® espresso yang di-
Washed & Semi-Washed
shake dengan Brown Sugar Squash, cinnamon, dan ice. Diakhiri Light
dengan oatmilk untuk perpaduan yang nikmat. Full
Medium
Medium

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Blonde Espresso Roast Recipe Card

Brown Sugar Oatmilk* Iced Shaken Brown Sugar Oatmilk* Iced Shaken
Espresso Espresso

MAJOR STEPS T G V

1 Queue shots
into shot glass
(Blonde 2 3 4
espresso)

2 Pump Brown
Sugar syrup
into shaker
3 4 5
(full dose pump)

3 Add ice Fill ice to line 4 on ice shaken


tea scale

Add cinnamon
4 2 shakes
powder
Starbucks® Blonde espresso, Brown Sugar and
cinnamon shaken together and topped with oatmilk*. 5 Add espresso Pour shots over ice, top with
the lid and shake 10 times

TASTE AROMA TE X TUR E


6 Finish • Pour contents into cup
Cinnamon, Cinnamon, Thin to • Top with oatmilk to 6 mm
brown sugar roasty espresso medium body below cup rim

ESPRESSO
Starbucks® Blonde

DRINK ID SYRUP ID
BOISE BS

© 2022 Starbucks Corporation. For internal use only.


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Signature Espresso Roast Recipe Card

Brown Sugar Oatmilk* Iced Shaken Brown Sugar Oatmilk* Iced Shaken
Espresso Espresso
MAJOR STEPS T G V

1 Queue shots
into shot glass
(Signature 1 2 2
espresso)

2 Pump Brown
Sugar syrup
into shaker
3 4 5
(full dose pump)

3 Add ice Fill ice to line 4 on ice shaken


tea scale

Add cinnamon
4 2 shakes
powder
Starbucks® Signature espresso, Brown Sugar and
cinnamon shaken together and topped with oatmilk. 5 Add espresso Pour shots over ice, top with
the lid and shake 10 times

TASTE AROMA TE X TUR E


6 Finish • Pour contents into cup
Cinnamon & Cinnamon, Thin to • Top with oatmilk to 6 mm
brown sugar roasty espresso medium body below cup rim

ESPRESSO
Signature

DRINK ID SYRUP ID
BOISE BS

© 2022 Starbucks Corporation. For internal use only.


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Starbucks® Blonde Espresso Roast dirancang untuk


meningkatkan minat customers terhadap espresso
beverages, baik menarik customers karna rasanya
yang unik maupun meningkatkan jumlah konsumsi
untuk para customers espresso beverages.
Starbucks® Blonde Espresso akan tersedia sebagai
pilihan espresso di store dengan satu maupun dua
mesin espresso.

Starbucks® Blonde Espresso and deployment


Pertimbangkan hal berikut untuk menempatkan Starbucks® Blonde Espresso terhadap beverage routines di toko:

Stores dengan satu Mastrena® espresso machines Stores with dua Mastrena® espresso machines
• Tempatkan Starbucks® Blonde Espresso di hopper kopi decaf • Tempatkan Starbucks® Blonde Espresso ke dalam hopper kopi decaf di primary
• Dengan penjualan minuman dengan kopi decaf saat ini yang tidak terlalu espresso machine. Espresso decaf hanya akan tersedia di secondary espresso
besar, apabila ada permintaan kopi decaf, partners dapat mengubah machine.
hopper Blonde Espresso ke decaf secara sementara.
BEVERAGES

Turn Core
NEW ADD-ON / MODIFIER Alwasy On

Espresso Ice Cream

New Variance Ice Cream finally here!


Ice cream program dipercaya dapat menawarkan rewarding occasion melalui beverage
experience. Setelah teruji di beberapa store, Espresso Ice Cream akan hadir sebagai core
modifier/add-on pada Ice Cream store Summer ini.
Mari optimalkan varian ini untuk menjadi favorit customers melalui customization.
• Espresso Ice Cream (SKU: SCS0070)

Target
Total Ice Cream Add-on increase + 7 USD or +3.6 UPH (30 : 70 = Espresso : Vanilla)

Button SKU Description Vendor Order Source MOQ Note

ADDITIONAL FRENCH VANILLA


OTHER, ICE SCS0030 ICE CREAM (2594
CREAM GRAM) Store membuat PO melalui SAP
Jadwal pengantaran dan
dan dikirimkan ke vendor Total 2 varian = 6 UNT
pengiriman mengikuti
maksimal H-3 sebelum tanggal
Kode Vendor: routing delivery yang
kirim (setiap tambahan
1590 (PT. Sari sudah ditentukan oleh
store create PO dan email PO order kelipatan 2 unt,
Ice Cream SCO team.
tersebut (in pdf format) ke: dan pembuatan
Indonesia)
PO sebelum jam
Shelf life setelah di pre-
Muchibin@map.co.id 17:00 setiap harinya)
ADDITIONAL ESPRESSO ICE scoop: 3 hari
OTHER, Jakcsccp11@map.co.id
ESPRESSO ICE SCSxxxx CREAM (2594
CREAM GRAM)
BEVERAGES

Seperti yang kita ketahui, anak muda kerap bereksplorasi. Mereka terus-menerus
menuntut hal baru. Setiap hari, Setiap jam, Setiap detik. Hal-hal baru itu harus dibuat
secara unik untuk mereka.
FPO
Dan pada saat yang sama, coffeemezation ini menjadi wadah untuk mereka
mengekspresikan beragam cara, agar dapat menikmati sensasi unik yang mereka
yakini sesuai keseruan dan selera masing-masing.

Phase 1 Phase 2
Submission & Influencer Creation Finalist Creation
Apr 24th – May 14th (3 weeks) Jun 12th – Jul 23th (6 weeks)

▪ Customers mulai berpartisipasi dengan ▪ Mulai menjual 4 ‘Finalist Creation Beverage’.


mengirimkan ide berupa: ▪ Mengumumkan 1st Winner Creation
1). Beverage name & Beverage.​
2). Beverage ingredient

▪ Mulai menjual 4 ‘Influencer Creation


Beverage’.

*Detail on separate deck.


2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Starbucks Rewards
FOOD
Section
Hero Presale : 30th December 2022 - 1st January 2023
Spark Presale : 28th - 29th January 2023
PAIRING SET

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
PROGRAM DETAILS
• In this Pairing Set program, it is still divided by 3 customer’s
LAUNCHING 1 MAY 2023 – LONG TERM
need states that will be highlighted and fulfilled, they are:
✓ Keep Me Moving → BREAKFAST
OBJECTIVE Temporary tummy filler, light bites – breakfast or brunch
• To increase food performance in general, especially the food ✓ Sustains Me → LUNCH
UPH Protein power sandwiches, heavy
• To ease customer in choosing well-paired products ✓ The Indulgence → COFFEE BREAK
• To refresh / renew the previous Pairing Set menu Sweet cravings
• The need stated shouldn’t be limited by the time because
BUTTON → Pairing Set Breakfast / Lunch / Coffee Break every customer has different need states to be fulfilled in
different time. Therefore, the offer is available ALL DAY
MOP → All Payment
(can’t be combined to any promo, including employ card) ADDITIONAL INFO
• There will be 4 price tiers, they are:
MECHANISM ✓ City → City price food & beverage
• Price includes 1 food & 1 beverage ✓ Rest Area → City price food & rest area price beverage
• Price that will be stated on printed collateral is the one with ✓ Bali → Bali price food & beverage (valid for all Bali
Americano / Shaken Lemonade (on Lunch) stores, except Bali airport)
• Beverage can be upgraded to Latte by adding + Rp8000 ✓ Airport → Bali price food & beverage (lesser discount)
• If customer wants to change to PB Latte, partner needs to • Collaterals
change to Latte (+Rp8.000) and additional +Rp8.500 / ✓ Toblerone
+Rp19.000. ✓ Menu board
✓ Vertical banner
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
BREAKFAST

City Rest Area Bali Airport


FOOD
Americano Latte Americano Latte Americano Latte Americano Latte
Tuna Puff 53,000 61,000 55,000 63,000 62,000 70,000 67,000 75,000
Blueberry Muffin 56,000 64,000 58,000 66,000 65,000 73,000 70,000 78,000
Smoked Beef and Cheese Flat Bread 60,000 68,000 62,000 70,000 68,000 76,000 73,000 81,000
Classic Pancake with Maple Syrup 62,000 70,000 64,000 72,000 70,000 78,000 75,000 83,000

LUNCH

City Rest Area Bali Airport

FOOD Americano / Americano / Americano / Americano /


Shaken Lemon Latte Shaken Lemon Latte Shaken Lemon Latte Shaken Lemon Latte
Tea Tea Tea Tea
Classic Tuna Toastie 63,000 71,000 65,000 73,000 73,000 81,000 78,000 86,000
Beef Filone Sandwich 70,000 78,000 72,000 80,000 80,000 88,000 85,000 93,000
Smoked Chicken Cranberry Focaccia 72,000 80,000 74,000 82,000 80,000 88,000 85,000 93,000
Grandma Beef Lasagna 74,000 82,000 76,000 84,000 82,000 90,000 87,000 95,000

COFFEE BREAK

City Rest Area Bali Airport


FOOD
Americano Latte Americano Latte Americano Latte Americano Latte

Raisin Oatmeal Cookies 46,000 54,000 48,000 56,000 55,000 63,000 60,000 68,000
Vanilla Cream Kouign Amann 56,000 64,000 58,000 66,000 64,000 72,000 69,000 77,000
Vanilla Cookie Crumble Cake 64,000 72,000 66,000 74,000 72,000 80,000 77,000 85,000
Strawberry Ribbon Cheesecake 64,000 72,000 66,000 74,000 72,000 80,000 77,000 85,000
Blueberry Ribbon Cheesecake 64,000 72,000 66,000 74,000 72,000 80,000 77,000 85,000
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Starbucks Rewards
MERCHANDISE LINE-UP
Section
Hero Presale : 30th December 2022 - 1st January 2023
Spark Presale : 28th - 29th January 2023
SUMMER 1 | HAPPY GIRAFFE I Pre-sale 28 – 30 April & Official Launch 1 May 2023

Total 11 SKUs
(including 2 Exclusive ECOM Merchandise)
The HAPPY GIRAFFE Collection
It’s about Giraffe and friends, menghabiskan satu hari di Savanna untuk menjelajahi kawasan kopi
di Afrika. Penuh dengan Ilustrasi warna dan hidup dengan sentuhan tekstur biji-bijian
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T COL D CU P 1 8 OZ S S S A V A N N A H A N I M A L S
:
DIMENSION: 10X10X24CM
SKU: 11141868 SUPPLIER: CORE HOME SIZE: 18 fl. oz
WEIGHT: 340G
• Opaque matte body, opaque matte lid, translucent straw
• Double wall 18/8 stainless steel
• Vacuum insulated
• Twist off lid with durable Tritan straw; Lid includes smart seal component
SELLING FEATURES &
which creates a leak proof seal once the straw is removed to be able to
BENEFITS:
transport liquids and shake the tumbler with no leaking
• BPA and lead free; Condensation free
• 28 hours cold (3°C- 18°C)

• Hand wash recommended, no abrasives


• Do not microwave
CARE & USAGE:
• Intended for cold beverages only
• Not recommended for carbonated beveragess

• 18/8 professional grade stainless steel inner and outer body, outer lid, torsion
spring and axis
MATERIALS: • Inner lid cap, sealing arms in lid: Polypropylene (PP) Plastic

Outer and inner gasket: silicone

Straw: Tritan, Translucent

$11.30
• Starbucks Wordmark
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COL D CU P 2 0 OZ P L A S T I C S A V A N N A H A N I M A L S

SKU: 11141861 DIMENSION: 27.7X10.3X10.3CM


SUPPLIER: PMI SIZE: 20 fl. oz
TWN SKU: 11141985 WEIGHT: 255G

• Bright and colorful design of savannah animals


• Double wall plastic insulated tumbler
SELLING FEATURES &
• Lid with straw and big capacity for hydration need
BENEFITS:
• The wide tumbler makes it very easy to wash

• Do not microwave

CARE & USAGE: • Hand wash only


• For cold beverages only


Body Outer/Liner : SAN material (Styrene Acrylonitrile)

MATERIALS: Lid: SAN material (Styrene Acrylonitrile)

Lid Seal: Silicone

Straw: PP (Poly Propylene)
• $6.19

• Siren Logo
Product Details

T U M B L E R 1 2 OZ S S GI R A F F E T E X T U R E

DIMENSIONS: 8.1X8.1X19.9CM
SKU: 11141869 SUPPLIER: WOODMAX SIZE: 12 fl. oz
WEIGHT: 327G
• Textured body surface
• Printed Siren Logo
SELLING FEATURES
• Double wall
& BENEFITS:
• Vacuum seal
• 6hrs = keep hot (95°C - 46°C); keep cold (4°C - 12°C)

• Do not microwave
• Hand wash only
CARE & USAGE:
• For hot and cold beverages
• Do not use with carbonated beverages

• Body: 18/8 Stainless Steel


MATERIALS:
• Lid: Polypropylene + Silicone

INITIAL COST: • $8.40

BRANDING: • Starbucks Wordmark


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T U M B L E R 1 6 OZ P L A S T I C S CA T T E R S A V A N N A H A N I M A L S

SKU: 11141863 DIMENSION: 22.6X7.4X7.4CM


SUPPLIER: PMI SIZE: 16 fl. oz
TWN SKU: 11141987 WEIGHT: 265G

• Sophisticated artwork of scatter savannah animals design with a touch of

SELLING FEATURES & light cream color liner

BENEFITS: • Double wall plastic insulated tumbler


• Trusted twist lid for spill resistant functionality

• Do not microwave

CARE & USAGE: • Hand wash only


• For hot and cold beverages

• Body Outer/Liner : SAN material (Styrene Acrylonitrile)


• Lid Body: PP (Poly Propylene)
MATERIALS: • Lid Sealing Arm: PP (Poly Propylene)

Lid Clip: PP (Poly Propylene)

Lid Seal: Silicone
• $6.28

• Starbucks Wordmark
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: T U M B L E R 1 2 OZ P L A S T I C H A P P Y GI R A F F E

SKU: 11141864 DIMENSION: 8.7X8.7X20.7CM


SUPPLIER: MISAINE SIZE: 12 fl. oz
TWN SKU: 11141988 WEIGHT: 333G

• Colored opaque lid


• Clear inner cup
SELLING FEATURES &
• Decorative water-ball dome with colorful glitters
BENEFITS:
• PVC insert with printing

• Do not microwave

CARE & USAGE: • Hand wash only


• For cold & hot beverages

• Lid: Polypropylene (PP)


• Stopper mechanism: Polyamide (PA)
• Gasket: Silicone (SI)
MATERIALS: • Body: Acrylonitrile Styrene (AS)
• Insert: Polyvinyl chloride (PVC)

Glitters: Polyethylene Terephthalate (PET)

Water in decorative dome
• $7.97

• Starbucks Wordmark
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W A T E R B OT T L E 1 7 OZ GI R A F F E P A T CH

SKU: 11141865 DIMENSION: 7X7X21CM


SUPPLIER: MISAINE SIZE: 17 fl. oz
TWN SKU: 11141989 WEIGHT: 121G

• Opaque colored lid & lower body


• Colored translucent upper body
SELLING FEATURES &
• Separated upper and lower body for easy cleaning
BENEFITS:
• Silkscreen artwork

• Do not microwave

CARE & USAGE: • Hand wash only


• Cold beverages only

• Lid: Polypropylene (PP)


• Gasket: Silicone (SI)
MATERIALS:

Upper Body: Acrylonitrile Styrene (AS)

Lower Body: Tritan
• $4.80

• Starbucks Wordmark
Product Details

T M B L 1 6 OZ S S GI R A F F E A N D L E A V E S

DIMENSION: 23.1X7.1X7.1CM
SKU: 11141866 SUPPLIER: MIIR SIZE: 16 fl. oz
WEIGHT: 300G

• Minimalistic lid design allows for easy carrying; twist to open


• Durable hardshell™ matte powder coat finish
• Thermo3D® double-wall vacuum insulation –keeps hot stuff hot and cold stuff cold
• BPA free –no Bad Plastic Awfulness (or Bisphenol A) here
SELLING FEATURES & • Cup holder and ice-cube compatible
BENEFITS: • Decoration method: matte water decal with gold foil
• Give Code™ on product base unlocks transparent giving journey
• Keeps hot for 5 hours. Water starting temp @ 90°C, ending temp 65.3°C
• Keeps cold for 6 hours. Water starting temp @ 4°C, ending temp 9.1°C

• Wash before first use


INITIAL
COST:
BRAND • Hand wash recommended
ING: CARE & USAGE: • Do not freeze, do not microwave, do not bleach, do not overfill
• Use caution when filled with hot liquids and keep hot liquids out of reach of children
• Insulated vessels with threaded lids are not intended for carbonated beverages.

• 18/8 Medical Grade Stainless Steel (SS)


• Hardshell™ Matte Powder coat Finish
MATERIALS:

BPA Free, polypropylene lid (PP)
• LFGB Food Grade Silicone Seal
• $12.42

• Starbucks Wordmark
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: W T B L 2 0 OZ S S E L E P A N T A N D GI R A F F E

SUPPLIER: DIMENSION: 7.5X7.5X24.5CM


SKU: 11141867 SIZE: 20 fl. oz
LIFETIME BRANDS WEIGHT: 323G
• Durably Constructed in Double Wall Structure with 304 Stainless Steel Outer
& Inner
• Superior Insulation that Keeps Your Beverages Extra Cold and Extra Hot
SELLING FEATURES &
• Leak-Proof Screw Lid
BENEFITS:
• Hot for 6 Hours – 55 °C from 95 °C
• Cold for 6 Hours – 10 °C from 4 °C

• For Hot & Cold Beverages


• Do not microwave
• Hand wash only

CARE & USAGE: • Do not freeze


• Do not clean with cleaners that contain bleach or chlorine
• Avoid liquids of high acidity
• Wash with non-abrasive scrubber

• Body: Inner & Outer – 304 Stainless Steel


MATERIALS: • Outer Lid: 304 Stainless Steel , Inner Lid: PP
• Gasket & lanyard: Silicone

• $10.75

• Starbucks Wordmark
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T U M B L E R 1 2 OZ S S S A V A N N A H A N I M A L S R I N G

DIMENSION: 15.73X9.3X9.3CM
SKU: 11141870 SUPPLIER: PMI SIZE: 12 fl. oz
WEIGHT: 273G

• Sophisticated artwork of savannah animals ring design


• Trusted flip lid for spill resistant functionality
SELLING FEATURES &
• Taper body design for comfortable grip
BENEFITS:
• Thermal hot(90°C ~ 65°C): 1.5 hours / Thermal cold(4°C ~ 10°C) :4 hours

• Do not microwave

CARE & USAGE: • Hand wash only


• For hot and cold beverages

• Body Outer/Liner : SS 304 (Stainless Steel)


• Lid Body: PP (Poly Propylene)
MATERIALS: • Lid Rocker: ABS (Acrylonitrile Butadiene Styrene )
• Lid Rocker OM: TPE (Thermoplastic Elastomer)
• Lid Seal: Silicone

• $9.85

• Starbucks Wordmark
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COL D CU P 2 4 OZ B L I N G Y E L L OW W I T H E L E P H A N T T OP P E R
ECOM EXCLUSIVE
SKU: 11141859 DIMENSION:27.99X10.42X10.42CM
SUPPLIER: PMI SIZE: 24 fl. oz
TWN SKU: 11141983 WEIGHT: 366G

• Little elephant straw accessory


SELLING FEATURES & • Lid with straw and big capacity for hydration need
BENEFITS: • The wide tumbler makes it very easy to wash

• Do not microwave

CARE & USAGE: • Hand wash only


• For cold beverages only

• Body Outer : SAN material (Styrene Acrylonitrile)


• Body Liner: SAN material (Styrene Acrylonitrile)
• Lid: SAN material (Styrene Acrylonitrile)
MATERIALS:
• Lid Seal: Silicone
• Straw: PP (Poly Propylene)
• Straw Accessory: Silicone

• $8.34

• Siren logo
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ECOM EXCLUSIVE
R E U S A B L E COL D CU P 2 4 OZ COL OU R CH A N GE GI R A F F E

SKU: 11141860 DIMENSION: 24.46X10.6X10.6CM


SUPPLIER: PMI SIZE: 24 fl. oz
TWN SKU: 11141984 WEIGHT: 59G

• Giraffe hide in jungle design with cold change effect


• Flat Lid with PP Straw
SELLING FEATURES &
• Color changing pigment injected in the single wall cup, under 5˚C to change
BENEFITS:
the body color

• Do not microwave

CARE & USAGE: • Top rack dishwasher safe


• For cold beverages only

• Body: PP (Poly Propylene)


MATERIALS: • Lid: PP (Poly Propylene)
• Straw: PP (Poly Propylene)

• $2.60

• Starbucks Wordmark
21st ANNIVERSARY

CAMPAIGN PERIOD : 1 – 31 MEI 2023

Highlighting the GOOD times of 21st Years TOGETHERNESS with STARBUCKS INDONESIA!
Dengan full aktivitas yang terintergrasi (In-Store, Digital Activity, All Channel) dan creating Hype, yang akhirnya akan
mendukung peningkatan pencapaian Sales di bulan Mei ‘23

Delivery Exclusive :
Merchandise Collection Starbucks Rewards Anniversary Bearista & Card
Tumbler Bag

Digital Activity PR
Starbucks Rewards
Summer 1 Presale : 28 - 30 April 2023

2021 © Starbucks Coffee Company. All rights reserved. For internal use only
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
DISCONTINUE MENU – per May 1st, 2023
NEW COLLATERALS
Menu Board: New Espresso Ice Cream Counter Menu
FPO
FPO
FPO
FPO
FPO
FPO
DOB LTO BEVERAGE – Start to display 28 April 2023
COUNTER MENU SMALL
FPO
FPO

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