TECHNOPRENEURSHIP 101

QUIZ 3

Directions: Identify the correct answers to the following questions; write your
answer in the space provided before each item.
Identification:

__________1) Is a conceptual tool that contains a set of elements and their

relationships and allows expressing the business logic of a specific firm.
__________2) A simple model addressed to various clients, in which strong
hierarchical links between different people are perceived.
__________3) These are the groups of people or companies that you are trying to
target and sell your product or service to.
__________4) The interaction with customers is the crucial part of any business.
Its success and survival relay on the right identification of the relationship the
company wants to establish with its specific customer segments
__________5) Value is created by facilitating interactions between two or more
distinct but interdependent groups of customers.
__________6) Related to the earnings a business gets by subtracting the costs
from the revenue generated from each customer segment.
__________7) It represents your unique solution (product or service) for a problem
faced by a customer segment, or that creates value for the customer segment.

Directions: List or enumerate what is being asked on each of the following items.
Enumeration:

(8-12) Enumerate or list four (4) basic business models distinguished by M.

Rappa.

(13-20) Enumerate the key elements of business model.

 KEY ANSWERS:

1. business model
2. franchising model
3. customer segment
4. customer relationships
5. multi sided platforms
6. revenue streams
7. value propositions
(8-12).
Brokerage model
Advertising model
Infomediary model
Merchant model
Manufacturer model
Affiliate model
Community model
Subscription model
Utility model
(13-20)
Customer Segments
Value Propositions, Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure

Prepared by: Group 3