Republic of the Philippines

Department of Education
Region V (Bicol)
Division of City Schools
MASBATE NATIONAL COMPREHENSIVE HIGH SCHOOL
Masbate City

CUSTOMIZED – GAS - BUSINESS PLAN

In Partial Fulfillment of the Requirements in ENTREPRENEURSHIP
2nd SEMESTER, SY, 2021-2022

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
 Summer Cravings
MNCHS Annex Campus, Masbate City
Contact #: 09817423125
Email: summercravings@gmail.com

I. BUSINESS OVERVIEW:
Masbate a beautiful island province in the Philippines known for its stunning beaches and
tropical climate. However, at present, Masbate is currently experiencing scorching heat as
summer has fully taken over the province. The summer season can be intense, with the hot
temperatures making it challenging to stay cool and comfortable. Many residents are
experiencing the discomfort of extreme heat, leading to dehydration, fatigue, and heat
exhaustion. With the temperature rising, there's no denying that the province is in the grip of a
scorching heat wave, Masbate locals are looking for ways to beat the heat and satisfy their
summer cravings. Indulging in refreshing and cool treats can be an effective way to beat the heat
and stay healthy during this summer season.
Instead of letting the heat get us down, our group in Entrepreneurship has decided to turn
it into an opportunity to start a business that is perfect for this hot summer.
As the temperature rises and the days get longer, nothing beats a refreshing and delicious
treats to beat the heat and satisfy our summer cravings. Our business specializes in providing
customers with a range of summer treats, including our signature products: coffee jelly, and Oreo
Popsicle.
Our group's main goal is to offer the Masbate National Comprehensive High School
students and teachers with a wide range of delicious and refreshing treats that will help them beat
the summer heat and satisfy their summer cravings. Our goal is not just to provide people with
something cold and refreshing to consume but to create a refreshing and enjoyable experience for
them this summer season. We believe that our treats will not only help them stay hydrated and
cool, but they will also bring a smile to their faces and lift their spirits during this hot weather.
The target market focuses on Masbate National Comprehensive High School students and
teachers. This target market are of any gender aging 10 years old and above who are
experiencing the scorching heat in the city due to the hot weather/summer season. Summer
Cravings will be introduced to the market through the social media, mainly Facebook and
Instagram. We will also introduce our products to our fellow students in person. The products'
prices will range from ₱20.00 - ₱45.00 which varies of our summer delights. We will take great
pride in the quality of our products, ensuring that we use only the freshest and healthiest
ingredients. We will also make sure that our treats are reasonably priced, making them accessible
to everyone in Masbate National Comprehensive High School. In the competitive market,
Summer Cravings is committed to ensuring the effectiveness and success of all its marketing,
operational, financial, and organizational plans. We conducted thorough competitive analysis to
develop strategies that deliver valuable products and benefits to our customers. Our aim is to
generate significant profits from the implementation of these plans and continue providing our
customers with exceptional products and services throughout the entire operation.

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
 II. BUSINESS NAME

A. Name of Business
Our business will be named SUMMER CRAVINGS. The business name "Summer
Cravings" implies that our business offers a range of products that are perfect for satisfying the
cravings and helping people beat the heat during the summer season, it effectively communicates
our business's goal of providing refreshing and satisfying treats during the summer season. Our
business name and business are timely and relevant to the current season, making it more
attractive to our potential customers who are looking for ways to beat the heat and enjoy the
summer. “Summer Cravings” is a clever and catchy way to market our business that offers
products that are specifically designed for the summer season.
B. Location of the business
Summer Cravings will be located within Masbate City, specifically Masbate National
Comprehensive High School campus. The business will operate within the City of Masbate and
will be available for the Masbateños within the city and the students of MNCHS.

III. TARGET MARKET & DEMOGRAPHICS

The target market of Summer Cravings will focus on the Masbate National
Comprehensive High School students and teachers who are experiencing scorching heat due to
the hot weather/summer season and has access to social media. This target market are of any
gender, aging 10 years old and above who are students and teachers of MNCHS.
A. Demographic Segmentation
a.Gender - Any gender
b. Age – 10 years old and above
c. Income - ₱1,000 to ₱3,000
d. Occupation – Student, Teacher, School Staff/Workers.
e. Education - Elementary graduate, High School graduate, and College graduate
f. Religion – Any religion
g. Ethnic group - Any ethnic group within scope
h. Family size - 5 members and below

IV. MARKETING PLAN

The marketing goal of Summer Cravings is to attract as many students and teachers
customers as possible within the Masbate National Comprehensive High School campus, the
target selling location. Its marketing plan is centered in product promotion through descriptions,
prices and price discounts, location and placement, packaging, and its introduction to the market.

A. Product Description

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
Beat the heat with our summer treats, Summer Cravings’ variety of delicious and refreshing
treats will help you beat the summer heat and satisfy your summer cravings! Our selection of
summer treats includes bingsu, coffee jelly, and oreo graham. Our extremely delicious treats are
made using only the freshest and healthiest ingredients for an affordable price! Summer Cravings
also offer delicious treats in pairs perfect for this summer season.
PRICE LIST
• Coffee Jelly - ₱20.00
 Oreo Graham - ₱ 25.00

Here's more! You can avail our free delivery service if you order more than one (1) product/treat
from Summer Cravings, within Masbate City only. Otherwise, payment for single order
deliveries within the city costs ₱ 10.00 or you we can deliver it to you in MNCHS campus for
free. We also offer our summer treats in pairs and we offer freebies if you already ordered twice!
So, what are you waiting for?
Beat the heat and satisfy your cravings with our summer treats, exclusive only at Summer
Cravings!

B. Pricing

Summer Cravings’ variety of delicious and refreshing summer treats will have varied
prices. Coffee jelly will be sold at the initial price of ₱20.00, and Oreo Popsicle for ₱25.00.

C. Selling Location

Summer Cravings will be located within Masbate City, specifically Masbate National
Comprehensive High School campus. The business will operate within the City of Masbate and
will be available for the Masbateños within the city. In order to expand our market presence and
reach out to more potential customers, we will utilize social media platforms such as Facebook
and Instagram to promote our business and summer treats. These platforms offer an excellent
opportunity for us to increase our visibility and attract more customers. By leveraging the power
of social media, we aim to broaden our market reach, attract more potential customers and grow
our business.
D. Packaging

Summer Cravings will use eco-friendly packaging materials that are both visually
appealing and functional instead of plastic, the purpose of this is not only to promote the
business name in the digital market and within the city but also its good and positive advocacy,
which can attract more potential customers and to help preserve the environment. The packaging
will be designed properly to ensure that the treats stay fresh and is easy to carry around. Summer
Cravings will personalize its packaging by including a sticker and card logo that promotes its
brand name and theme. In addition, a 'thank you' card will also be added to express our gratitude
to our customers for supporting our business and buying our summer treats.

E. Introduction of Products to the Market

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
 Summer Cravings will be introduced to the digital market wherein we will use social
media platforms such as Facebook and Instagram to promote our business. A Facebook page and
Instagram account of our business will be created, through these platforms, Summer Cravings
will promote its summer treats to widen its market reach. It is guaranteed that the pictures of our
summer treats to be posted regularly on our page will be aesthetically pleasing to attract more
potential customers and market our business.

V. Competitive Analysis
Like what all businesses go through, Summer Cravings may face several competitors
ahead. These competitors could either have different or similar business like Summer Cravings.
To remain competitive and overcome any potential threats posed by competitors, Summer
Cravings will continuously strive to innovate and improve its business and product quality. It
will focus on its goal to offer delicious treats that will help its customers beat the summer heat
and satisfy their summer cravings and thrive eventually.

VI. Operational Plan

A. Materials
 Gelatin powder
 Coffee beans or instant coffee
 Sugar
 Water
 Flavors (e.g. caramel, mocha, hazelnut)

B. Manpower
At least two part-time employees to assist with the preparation and serving of coffee jelly
and other desserts - Owner/manager to oversee operations and handle customer service

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
 C. Methods
I. Coffee Jelly
1. Coffee jelly preparation
 Boil water and coffee until the coffee is dissolved.
 Mix gelatin powder, sugar, and flavorings in a separate bowl.
 Add the coffee mixture to the bowl and stir well.
 Pour the mixture into containers and refrigerate until firm.
 Remove the coffee jelly from the container and cut it into cubes or shapes.
 Place the coffee jelly in a glass or cup.
 Pour a chosen beverage (e.g. coffee, tea, milk) over the coffee jelly.
II. Oreo popsicle
1. Oreo Popsicle preparation
 Crush 1 piece Oreo cookies to be used as toppings.
 Open Oreo cookie and insert Popsicle stick in the cream.
 Repeat for the remaining cookies.
 Heat water in a sauce pan.
 Place a bowl on top of the boiling water and pour in white chocolate.
 Melt white chocolate while mixing continuously.
 Once chocolate has melted completely, dip in Oreo popsicles. Make sure
that they are completely covered with chocolate.
 Layer coated popsicles in a dish lined with parchment paper.
 Sprinkle with crushed Oreo.
 Chill or Freeze for 2-3 hours.
 Serve chilled. Enjoy.

D. Machineries/Equipment
Refrigerator for storing the coffee jelly, Blender or grinder for grinding coffee beans (if
using whole beans) and Coffee maker or kettle for brewing coffee (if using instant coffee).

E. Prototyping
Before officially opening the coffee jelly business, it is essential to conduct a prototyping
stage to ensure that the product meets the desired quality and taste. During this stage, Summer
Cravings conducted an experiment with different flavors, coffee blends, and proportions to create
a unique and delicious coffee jelly. Additionally, Summer Cravings tested different serving
methods and presentation styles to enhance the overall customer experience. By having a well-
planned operational plan, we can streamline our Summer Cravings business' production and
ensure that our products meet our customers' expectations.

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
VII. FINANCIAL PLAN

The initial investment for your coffee jelly business will include expenses such. -
Inventory: Estimate around 500 to purchase the necessary ingredients for your coffee jelly, as
well as other desserts and supplies. The total startup costs for your coffee jelly business will be
around 400-500.

MATERIALS PRICING EXPECTED SOURCE OF

(Items/Materials CAPITAL COST ACTUAL PROFIT FUNDS
Needed) (Initial Cost) COST
Gelatin Powder ₱50.00 ₱60.00
Coffee Powder 70.00 84.00
Evaporated Milk 30.00 28.00
Oreo cream Biscuit 150 150.00
Kremdensada 120 122.00
Packaging 100.00 150.00
TOTAL ₱520.00 ₱594.00 600.00 or more Personal Money of
the founders/owners

After five weeks of business implementation, Summer Cravings is expected to create a

number of financial accounts that track withdrawals and inflows corresponding to financial gains
and losses. This is also to determine whether or not the corporate financial plan was successful.

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353
 Particulars/Items Week/ Month/ Year of Implementation

Week 1 Week 2

Revenue

Net Revenue ₱600 ₱500

Less: Operating Cost

Advertising/Promotion ₱50.00 ₱50.00

Shipping Fees/Marketing 0 0

Transportation ₱60 ₱60

Total Operating Cost ₱110 ₱110

Net Income ₱490 ₱390

Add: Fund Raising 0 0

Donation 0 0

Total Initial Investment/ ₱490 ₱390

Projected Revenue
Assuming that you serve around 50 customers per day

VIII. ORGANIZATIONAL PLAN

The organizational structure of Summer Cravings focuses on the business owner,

as a sole proprietorship, who will also play the role of the financial manager, marketing
manager, production manager, and service delivery person assigned.

CUSTOMIZED – GAS - BUSINESS PLAN

General Academic Strand (GAS)
Address: Quezon St., Masbate City
School ID:302148
Tel: (056) 333-2255 Fax: (056) 333-5353