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UNIVERSITY OF AGRICULTURE, FAISALABAD

(Institute of Business Management Sciences)

Course: Research Project (BBA-602)


Research Project Topic: E-Money and how it can influence the world
financial market.
Submitted to: Zeeshan Goreja
Submitted by: Zahid Nawaz
Registration No: 2019-ag-6739
Degree: BBA
Semester: 8th

Define Topic
E-money is money transferred electronically and is an up-to-date tool in the
payment system. However, it remains a challenge to define e-money in a
comparatively stable way. It is a more composite and correct term. In the future,
electronic money may replace traditional currency. There is a possibility that its
effects could impact monetary policy. In its early development, e-money does not
seem to influence monetary policy.
Problem Statement
In terms of e-money publishers, risk control and marketing management are the
biggest dare in developing e-money. Customer information leakage, transaction
negation, malware attacks, and malfunctions are some of the security risks that
may appear. E-money developers also face marketing challenges. The challenges
stemming from Indonesians' cash-using routine. Even though competition in the
discipline of application-based e-money is getting harder, the toughest
competitors for e-money services today are not from fellow business actors but
from the behavior of Indonesians who still rely on cash transactions.

 Methodology
Secondary data will be collected from Statistics Department and Research
Department. The research study will be based on secondary information. The
relevant different Banks (Central Banks of Asian countries) Board of Investment,
Pakistan State bank, etc.
Aims & Objectives
 E-money research points to studying the use of electronic money as a form of
payment and financial transaction in a digital economy. Understanding the
adoption and usage of e-money by consumers and businesses, and recognizing
the factors that influence their decisions to use or not use e-money.Estimating the
impact of e-money on financial inclusion, particularly in developing countries,
where traditional banking services may be limited or inaccessible.Examining the
security and privacy matter associated with e-money, and developing strategies to
reduce risks such as fraud and data breaches.Identifying the potential benefits and
pitfalls of e-money, such as lower transaction costs, increased efficiency, and
reduced dependence on cash. Overall, e-money research aims to contribute to a
huge understanding of the role of digital payments in the modern economy and to
inform policy and business decisions that shape the development and adoption of
e-money.

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