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Apple brand equity

Apple brand equity

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Apple brand equity

Apple brand equity

Brand equity is a term used to describe the positive perception of a company or its

products by customers. It is a measure of the value that customers attribute to a product or

service and is based on customer experience, brand recognition, customer loyalty, and customer

feedback (Colin, 2020). Apple's iPhone is one of the most recognizable and beloved mobile

phones in the world. Apple's iPhone has been successful because of its innovative design, user-

friendly interface, and powerful software. It has also been successful because of Apple's focus on

customer experience. Apple's customer service is renowned for its quality and responsiveness,

and the company provides users with a wide range of support options, including phone, email,

and online help (Kasi, 2018). Apple also offers a range of training materials, including videos

and tutorials, to help users get the most out of their device.

In order to maintain and build its brand equity, Apple needs to focus on developing an

ethical development process and life cycle management for its iPhone product. Apple should

ensure that all of its products are designed and manufactured in a way that is safe, reliable, and of

the highest quality. Additionally, Apple should ensure that its products are tested for safety and

performance standards before they are released to the public. Apple should also ensure that its

suppliers adhere to ethical standards and that their products are made from safe, non-toxic

materials. Additionally, Apple should focus on providing customers with a consistent and

positive customer experience. Apple should provide customers with timely and accurate

customer service, and also provide customers with a wide range of support options. Apple should

also continue to develop new features and updates for its products and make sure that customers

are aware of new features and updates as soon as they are released.
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Apple brand equity

References

Colin Finkle. (2020, July 8). What is brand equity? BMB | Brand Marketing Blog.

https://brandmarketingblog.com/articles/branding-definitions/what-is-brand-equity/

Kasi. (2018, March 19). Brand equity of Apple. Marketing Mixx -.

https://marketingmixx.com/brand-equity-of-apple/