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MKT 243 TEST NOVEMBER 2020 - Google Forms
MKT 243 TEST NOVEMBER 2020 - Google Forms
1. Email *
Mark only
one oval.
2. 3. MHM1112B
202059056
5*
4.
*
CLASS *
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7/2/2021 MKT 243 TEST NOVEMBER 2020
5.
Marketing is a philosophy, an attitude, a perspective, or a management
orientation that stresses customer satisfaction. *
False
6.
There must be seven conditions that exist for an exchange to take place. *
True
False
7.
Exchange is when people giving up something to receive something they would
rather have. *
False
8.
There are five competing philosophies that strongly influence an organization’s
marketing processes. *
True
False
9.
Societal Marketing Orientation is a philosophy that focuses on customer wants
and needs so that the organization can distinguish its products from competitors
offering. *
True
False
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7/2/2021 MKT 243 TEST NOVEMBER 2020
10.
Customer satisfaction is a strategy that focuses on keeping and improving
relationships with current customers. *
True
False
11.
Relationship marketing is an evaluation of a good or service in terms of whether
it has met their needs and expectations. *
True
False
12.
Marketers can control the external environment in which their organizations
operate. *
True
False
13.
Social change is perhaps the most difficult external variable for marketing
managers to forecast, influence, or integrate into marketing plans. *
True
False
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7/2/2021 MKT 243 TEST NOVEMBER 2020
14.
Psychography is the study of people's vital statistics such as their ages and
locations. *
False
15.
Inflation is a measure of the decrease in the value of money, expressed as the
percentage reduction in value since the previous year. *
False
16.
An economic recession increases the demand for products and services. *
False
17.
Generation Y are people born between 1965 and 1978. *
True
False
18.
The purchase of products like soft drinks, cleaning products, and gasoline
generally exemplify routine response behavior. *
True
False
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7/2/2021 MKT 243 TEST NOVEMBER 2020
19.
In general, detailed, informative advertisements are most effective for high
involvement products because consumers actively search for additional
information prior to making their decisions. *
True
False
20.
Opinion leaders are often the first to try new products and services. *
True
False
21.
The socialization process involves adopting the values of the culture in which a
person was raised and is usually strongly influenced by the family. *
False
22.
While lifestyle research is useful for describing individual consumers, it is not
useful for segmenting consumer groups. *
True
False
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7/2/2021 MKT 243 TEST NOVEMBER 2020
23.
Selective exposure occurs when consumers change information that conflicts
with their feelings or beliefs. *
True
False
24.
Maslow's hierarchy of needs categorizes human needs into four levels:
physiological needs, safety needs, social needs, and esteem needs. *
True
False
25.
Geography, psychographics, and benefits sought are examples of possible
segmentation variables used by marketers. *
True
False
26.
In market segmentation, individual psychographic variables can be combined
with other variables to provide more detailed descriptions of market segments. *
True
False
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7/2/2021 MKT 243 TEST NOVEMBER 2020
27.
Geodemographic segmentation combines geographic, demographic, and
lifestyle segmentation. *
True
False
28.
The 80/20 principle implies that the majority of all demand is due to a minority
of the customers. *
True
False
29.
Undifferentiated targeting is a marketing approach based on appealing to a
single segment of a market. *
True
False
There are twenty five (25) questions for Part B.
Students are required to answer ALL questions.
30.
An exchange can take place only if the conditions exist: *
each party does not have something that might be of value to the third party
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7/2/2021 MKT 243 TEST NOVEMBER 2020
31.
The concept of exchange is important to marketing because: *
if all the conditions for an exchange are in place, then the exchange will be
completed.
32.
Indonesian logging companies harvest the rain forests for timber and assume
that a market exists for their products. The typical Indonesian logging company
has a _____ orientation. *
Exchange
Product
Production
Sales
33.
Which marketing management philosophy is often adopted by organizations
that sell unsought products such as life insurance, retirement plans, and pre
planned funeral services? *
sales orientation
product orientation
market orientation
customer orientation
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7/2/2021 MKT 243 TEST NOVEMBER 2020
34.
An organization with a _______believes that it exists not only to satisfy customer
wants and needs and to meet organizational objectives but also to preserve or
enhance individuals' and society's long-term best interests. *
sales orientation
production orientation
market orientation
societal marketing orientation
35.
A _________is a defined group that managers feel is most likely to buy a firm's
product. *
buying center
consumer cluster
target market
demographic sample
36.
Which of the following statements best describes the typical target market?
A target market will remain stable over time, including the same group of
consumers.
Target markets change over time as consumers drop in or out of the market, and as
tastes change
Target markets only change when the features and benefits of the product offering
change.
Target markets are not strongly affected by changes in the external environment.
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7/2/2021 MKT 243 TEST NOVEMBER 2020
37.
The external environment _____. *
can be controlled in much the same manner as the internal marketing mix.
cannot be influenced by marketing managers.
38.
All of the following are factors in the external environment affecting marketing
EXCEPT: *
Technology
Economic conditions
Marketing mix
39.
_____ factors are environmental factors that include our attitudes, values, and
lifestyles. *
Demographic
Competitive
Technology
Social
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7/2/2021 MKT 243 TEST NOVEMBER 2020
40.
Which of the following is NOT a demographic characteristic of a population? *
Mark only one oval.
birthrate
age
values
education
41.
Consumers born between 1965 and 1978 form a group called _____. *
Tweens
Generation X
Generation Y
Teen
42.
You are a marketing consultant for a firm that wants to target members of
Generation X. Based on your knowledge of this demographic group, your
advice to this firm would be to _____. *
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7/2/2021 MKT 243 TEST NOVEMBER 2020
43.
The processes individuals use when making a purchase decision are called
_____. *
perceptual mapping
consumer behavior
consumerism
marketing
44.
The steps of the consumer decision-making process in order are: *
45.
Which step in the consumer decision-making process is a result of an imbalance
between actual and desired states? *
need recognition
purchase
evaluation of alternatives
postpurchase behavior
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7/2/2021 MKT 243 TEST NOVEMBER 2020
46.
Which of the following is any unit of input affecting one or more of the five
senses: sight, smell, taste, touch, and hearing? *
Tactic
Need
Stimulus
Desire
47.
The types of products people purchase using only an internal search are
typically : *
48.
An external information search is especially important when:
49.
Inner tension that a consumer experiences after recognizing an inconsistency
between behavior and values or opinions is referred to as: *
cognitive dissonance
psychological discomfort
perceptual imbalance
dissatisfaction
50.
All of the following are ways consumers can reduce cognitive dissonance
EXCEPT: *
justify decision
51.
A _____ is a group of people or organizations that has wants and needs that can
be satisfied by particular product categories, has the ability to purchase these
products, and is willing to exchange resources for the products. *
Buyer
Consumer
Market
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7/2/2021 MKT 243 TEST NOVEMBER 2020
52.
Ford Motor Company produces passenger cars, commercial trucks and
specialty vehicles, performance vehicles, and race cars. Ford uses a procedure
called _____ to divide its large market. *
perceptual mapping
market segmentation
target market
positioning
53.
Which criterion of useable market segments means the firm must be able to
reach members of targeted segments with customized marketing mixes? *
Substantiality
Accessibility
Reliability
54.
The purpose of market segmentation is to: *
divide the market into equal size and profit regions for sales territories
enable the marketer to tailor marketing mixes to meet the needs of one or more
specific groups
END OF QUESTIONS
GAMBATE NEH..FIGHTING!!!
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Forms
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