Executive Summary

Opportunity

Problem Summary

Vinamilk is currently a leading enterprise in the field of manufacturing

dairy products in Vietnam. provide clean and nutritious products to
consumers. Products bearing this brand account for most of the market
share across the country, such as:

54.5% domestic dairy market share

40.6% market share of powdered milk
33.9% market share of drinking yogurt
84.5% market share of edible yogurt
79.7% market share of condensed milk

Solution Summary

Maintaining the No.1 position in Vietnam market and aiming to reach the Top 30 of World’s Largest Dairy Companies in terms
of revenue, Vinamilk has identified a development strategy with three main pillars for execution, including:

 BECOME ONE OF THE 30 LARGEST DAIRY COMPANIES IN THE WORLD

 CONSOLIDATING THE LEADING POSITION IN THE VIETNAM’S DAIRY INDUSTRY
 BECOMING THE MOST VALUABLE DAIRY COMPANY IN THE SOUTHEAST ASIA

Market

Vinamilk's target market is users of dairy products in Vietnam, especially

in the affordable price segment. Even Vinamilk's organic products are
cheaper than other brands and do not have too much difference in
taste, still meeting the needs of users. Vinamilk's target customers are
usually from children to teenagers
Competition

- Firstly, we can see that Vinamilk is a strong and famous brand.

Therefore, giving the company a lot of advantages in bringing a new
product to the market, customers and consumers.

- Second, Vinamilk has built a large distribution system. with more than
180 distributors and 80,000 retailers in its distribution channel system

-Third, the company has built manufacturing plants with 3 large

factories. Along with that, building a clean raw material area, meeting
technical standards, the company can control the quality of products to
compete with other manufacturers in the market.

- Fourth, Product diversification, with many products and product

categories distributed by the company to the market, is a great
competitive advantage of the company over the rest of the competitors.
Expectations

Forecast

Vinamilk has made impressive progress in recent years, becoming one of

the largest enterprises in Vietnam and is trying to conquer the
international market with the goal of becoming one of the 50 largest
dairy enterprises. Global. And obviously, the company's development is
always proportional to its influence on society, especially in Vietnam.
Deeply aware of its influence on society as well as the challenges facing
the whole society, Vinamilk determines the business principle is to
harmoniously combine business goals with social responsibility. ,
towards sustainable development. We take responsibility for all our
stakeholders and strive to bring more and more value to our
stakeholders.