Maxis Berhad is a part of Ananda Krishnan's huge corporation.

A leading supplier of
integrated solutions in Malaysia, Maxis provides a variety of greater digital services,
including speech, data, and solutions. They are dedicated to combining the greatest
technologies to aid individuals, organizations, and the country in staying ahead of a
constantly changing environment. As a result of digitization, people's connections to and use
of services like commerce, banking, and entertainment have changed. Maxis works to
improve its top mobile offers in order to advance its products and services. The mobile
telecommunications network operator will keep innovating in new areas of potential outside
of its main market, according to Gokhan Ogut, CEO of Maxis Berhad (2018–present).

Maxis Berhad had significant success in establishing a name for itself in the Malaysian
market for telecommunications service providers. The Maxis corporation has employed a
number of organizational strategic communications approaches, including a customer-centric
strategy, self-assurance, and perseverance. These elements are demonstrated when they
provide their consumers with first-rate network connections and attractive package offers.
Because of this, Maxis Berhad is widely regarded as a successful company by people all over
the world.

When problems arise in the business, Maxis reacts quite quickly. For instance, if Maxis
experienced network issues, such as customer complaints about the caliber of the service or
outrage over excessive bill charges, they would act swiftly to address the issues and resolve
them by making a public announcement on their social media platforms. That is one of the
communication techniques Maxis company will use in an effort to gain and preserve the
support of customers. Since Maxis is highly focused on the concern of its consumers and
takes a customer-centric approach, it is obvious that they have used its own organization's
strategic communication plan to solve the issues well in proper.

Self-confidence is undoubtedly one of the communication components of the

organization's strategic communication plan in Maxis Berhad because the company's
objective is to "Always be ahead." They exist to bring the greatest technologies together so
that individuals, organizations, and the country as a whole may always be in the lead in
changing the world. The "Always be Ahead" mentality is all about embracing changes,
development, discovery, and finding new pathways through technology. The new corporate
identity and beliefs that Maxis as a company and the workers uphold with their new brand
purpose will help them get closer to their objective of becoming the top provider of integrated
solutions in the country. For example, the Maxis Corporation introduced "Maxis Roaming
Data" to help client benefit from the latest technologies anywhere. A program called "Roam
and Relax" by Maxis was launched in 2012 and provides inexpensive data roaming in more
than 60 countries. When a consumer uses roaming to access data in one of the ten Asia
Pacific countries where Maxis has a collaboration with Bridge Alliance, they are instantly
signed up for Bridge Data Unlimited Plus, which has lower data rates. This initiative was
built again with the Maxis Roam Application, which allows customers to enjoy rates for the
biggest audition while making a call back to Malaysia and providing Roaming Concierge
service as well. Therefore, customers will feel relaxed knowing that Maxis will provide them
with the best prices wherever they go, whether they are at home or abroad.

Aside from that, Maxis Berhad is dedicated to creating value for our communities and
society as a whole while placing a significant emphasis on maximizing shareholder value.
Their ongoing Economic, Environmental, and Social (EES) duties include improving local
communities, minimizing their environmental impacts, and taking part in many outreach
initiatives including raising internet literacy levels in marginalized populations. Maxis
Berhad continually invests in our network and IT technologies to enhance speeds, coverage,
and reliability in order to guarantee that all of its customers have the finest connection
options imaginable. They take great pride in having the biggest 4G LTE network in Malaysia
and are committed to investing in future infrastructure to set themselves apart, such as a high-
speed integrated fibre network and a 5G network. It demonstrates their persistence in making
sure everything established functions well for customers.

Additionally, Maxis Berhad has one of the communication components of the

organization's strategic communication plan, which is that the business recognizes and seizes
opportunities. Maxis Berhad takes advantage of the chance to provide customers with
individualized experiences by utilizing its knowledge of infrastructure and networks, as well
as its competence in big data and analytics. In order for Maxis to be more creative and
productive, Gokhan Ogut, the CEO of Maxis Berhad, worked to strengthen the corporate
culture. Restructuring the company's workforce, internal procedures, and organizational
structure to better support its goals was one of the major projects completed during the
quarter. In order to discover more resources and the expertise to effectively implement this
strategy, Gokhan Ogut is reorganizing his employees into distinct customer-centric priority
areas and creating a contemporary organizational procedure. The expectancy theory, which is
a tendency to behave in a particular manner dependent on an expectation that the
reaction will be followed by a given consequence and on the desirability of that outcome to
the individual, is one of the example theories for Maxis Company. Due to the incentives,
reward systems, and bonuses offered to employees depending on their productivity, Maxis'
employers are highly motivated by this notion. Employee motivation promotes productivity
gains, solidifies bonds among coworkers, and creates a stable workforce. The expectation
theory is a hypothesis that works well for Maxis because the majority of the workforce is
recognized to be expecting. Employees have their own personal objectives since they are also
people. Employees will work hard to reach their own objectives once they are aware that
incentives may be obtained based on their performance and work rate. This is a typical belief
that using awards to inspire staff works for the company.