a story of

design
PART - I
The Sciences of the Artificial – A timeline

Mechanisation Mass production Electronic Smart

(steam & coal) (electricity) automation Automation
The Industrial Revolution
(1750- 1850)
 i1.0 | the mills

James Hargreaves’ Richard Arkwright’s Samuel Crompton’s Edmund Cartwright’s

Spinning Jenny, Water frame, Spinning Mule, Power Loom,
1764 1769 1779 1787
i1.0 | the steam engine

James Watt did not invent the steam engine,

but made the ‘exisiting’ design more functionally
reliable and efficient.

He was an instrument maker and in

1765, conceived the idea of equipping
the 1712 Newcomen steam engine with a
separate condensation chamber, which he called
a "condenser".

Watt performed a lengthy series of trials on ways

to seal the piston in the cylinder, which
considerably reduced leakage during the power
stroke, preventing power loss.
i1.0 | production line
Josiah Wedgwood’ pottery factory, 1769

Wedgwood produced – green

glaze, creamware, black basalt and jasperware –
which were in high demand with the aristrocarcy.

He set up the first production-line.

He is credited as the inventor of

modern marketing, specifically direct
mail, money back guarantees, travelling
salesmen, carrying pattern boxes for display, self-
service, free delivery, buy one get one free, and
illustrated catalogues
i1.0 | experiments with electricity
i2.0 | the
Gilded Age
i2.0 | The Great Reform Movements
Europe (1850–1914)
Working conditions in factories in mid
nineteenth century led to a
widespread worker unrest.

i2.0 | The Gilded Age

USA (1877–1917)
Massive Economic growth – railroads
and manufacturing
i2.0 | Different types of Designers
Isambard Kingdom Brunel was an English civil
engineer who is credited with Brunel built
dockyards, the Great Western Railway (GWR), a
series of steamships including the first
propeller-driven transatlantic steamship, and
numerous important bridges and tunnels.

An American shoemaker named Lodner D. Phillips, patented a

submarine propeller design in 1852 and the ’submarine
exploring armour’ in 1856
i2.0 | Product Design

Isaac Merritt Singer came along, combined

earlier designs and lodged a patent for his foot-
powered sewing machine in 1851.

While the wash board had been invented in 1797, 1851

was the year the first drum (big bucket) washing
machine was patented by James King, an American.

Electric iron was invented in 1882 by Henry W. Seeley,

The first mechanical dishwashing device - made of

wood and was cranked by hand while water sprayed
onto the dishes - was registered in 1850 in the United
States by Joel Houghton.
 1887
Phonogragh by
i2.0 | Thomas A Edison

Telecommunication

first long-distance
radio transmission (&
radio telegraph) by
G.Marconi
 Coffee House Chair, 1867

i2.0 | Industrial & By Michael Thonet

Product Design

Asian influence
and rise of ‘Art
Nouveau’ Style

Barcelona Chair
by Ludwig van der Rohe
 i2.0 |
Automotive
Design

1903 Ford Motor Co.

founded

1906 Ford Motor

Company becomes
America's
largest car manufacturer
producing 8,729 cars
i3.0 | the Bridge
Automation & Industrial Robots
The way forward
The Industrial Revolutions
a story of
design
PART - II
a,b,c
of
design
a for architecture
a for architecture
p for product design
p for product design
i for industrial design
i for industrial design
g for graphic design
g for graphic design
design domain
the designer’s mindset