Welcome to

Salesforce
B2B Commerce
Forward-Looking Statements
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and operating
results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings
per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates,
stock-based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals and expected capital
allocation, including mergers and acquisitions, capital expenditures and other investments. The achievement or success of the matters covered by such forward-looking statements involves
risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results
expressed or implied by the forward-looking statements it makes.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events,
natural disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange rate and interest rate
fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and
platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate;
our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of
acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security
breaches; the expenses associated with our data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results
and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary
businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic
investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment
portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to execute our business
plans; our ability to successfully integrate acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to
protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and
maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet,
those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the
release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting
our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing
of the transfer and the value of such transferred intellectual property; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors
relatedto our outstanding debt, revolving credit facility and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation
involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the
Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor
Information section of the company’s website at.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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Thank
You
Agenda

01 Introductions
Meet the team

02 Salesforce Customer Success

How we partner with you

03 Getting Started
What you need to know

Next Steps
04
Q&A
05
Your B2B Commerce Team

Account Executive
Responsible for your
relationship and success
with B2B Commerce

Success Team Professional Services

Salesforce Success 360
Your goals, delivered

Sales

We align to your goals Success

Service

Partners Marketing

We build your path to success

Industries
Commerce

We measure progress and results Trailblazers

& Reskilling
Apps

Employee
Analytics
Experience
Integration

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Finding Your Success Plan

Log into the

help.salesforce.com to see if
you have the Standard or
Premier Success Plan

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Salesforce Success 360
Achieve your goals with offerings tailored to your success

DO IT MYSELF SHOW ME HOW DO IT WITH ME

Standard Success Premier Success Professional Services
Learn Salesforce with Personalized guidance to Accelerate your path to value
on-demand resources boost adoption and with the world’s leading
productivity Salesforce experts
Get Started with On
Demand Resources
Salesforce Trailhead
The fun (and free!) way to learn
Salesforce

Trailhead is an online library of Salesforce

learning content available for free. You don’t
even have to be a Salesforce customer! The
self-paced learning tools cover a variety of
focus areas including:

• Product Overviews
• Product Features
• Commerce Basics
• Storefront Experience
• Roles, Permissions & Store Setup

Learn on Trailhead
Salesforce Trailblazer
Customer Community
Connect with Experts and
Customers Like You

Ask questions, get answers, and share your

experiences with Salesforce experts and
other customers like you.

The Trailblazer Community includes:

• Product Releases Notes
• Ask the Community Forums
• B2B Commerce page
• B2B Commerce Documentation
• Ability to Provide Product Feedback
• Ability to Submit Support Requests

Join the Community

B2B Commerce Help
Documentation and Release Notes

Learn about Salesforce B2B Commerce

Find instructions on how to get started, how
features work and how to implement them,
and upgrade B2B Commerce.
Release Notes
See details about what is contained in each
release for B2B Commerce

Documentation
 Salesforce B2B Commerce
Learning Map

Strategic, overview, help,

and other useful content combined in one
place to provide customers with what they
need to know at each stage of your
Salesforce B2B Commerce journey.

Go To B2B Learning Map

Boost your success
with Expert
Guidance
 Success Plans Feature Comparison Chart
Standard Premier
Self-Guided Trailhead, Help Portal, Community,
Resources Success Center
✓ ✓

Access 24/7/365
Online case submission
Technical Response: 1 hr business-stopping issues
Response: 2 days, 12/5
Support Online case submission, chat, phone

Developer Custom Code Troubleshooting

Trailhead Academy Courses 25% discount

Personalized Success Paths ✓

Expert Coaching for Onboarding &
Specialized
Implementation
✓
Guidance
Expert Coaching for Adoption &
Optimization
✓

Ask an Expert Office Hours ✓

Business Value Reviews ✓
Insights
Technical Health Reviews ✓
24x7 Monitoring, Early
Warnings, & Remediations
Proactive Services
Annual Technical Reviews

Technical Account Management

Account
Management
Key Event Management
B2B Commerce Expert Coaching Sessions
Get the most out of your Salesforce technology with specialized guidance
Globally available to attend virtually or listen to recordings, and 1:1 follow-up session
afterwards for Premier customers.

1:1 Getting Started

Need an extra hand getting started? We’re here to help with some guidance around the first few steps in
your commerce journey.

How to: Organize Your Teams

Unsure how to organize your teams for a successful implementation? Or how you will maintain your
commerce storefront after launch? Or how your Sales roles will change?

Getting Started: Metrics and Analytics

What Salesforce B2B Commerce storefront data should be tracked? What tool should be used? What to
do with analytics?
Browse Events

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Premier Support: Get Answers Fast - Anytime, Anywhere

1 Hour 365x24x7
Initial Response for Critical Issues Phone Global Coverage

● Call Salesforce Support

Target Initial Response Time by Case Severity Level: ● Log a Support ticket
Level 1 Level 2 Level 3 Level 4
1 hr 2 hrs 4 hrs 8 hrs
Developer Support & Boost
Productivity
Connect with Experts and
Customers Like You

Review and troubleshoot code

Analyze, debug and make recommendations

(up to 200 lines of code per case)

• Apex and Visualforce

• API Integration
• SOQL/SOSL
• And more

See a list of Developer Support Tasks

Professional
Services
Accelerate your path to value
with the world’s leading
Salesforce experts
 B2B Professional Services Offerings
A variety of paid options to support unique needs

Full Life Cycle Advisory Services Strategy & Solution Services

Implementations

● Advanced development and

● End-to-end solution ● Site Readiness Assessment innovation.
delivery implementations (SRA) guidance on solution best
practices to minimize risk and ● Enterprise architecture planning.
(launches) with multiple
prepare for a successful ● Custom training.
scope and cost options. implementation.
● Tuning for performance and
● B2B Boost implementation scale.
Solution Architecture
Workshop. ● Upgrade assessment and services
(Classic and Lightning
● Dedicated Functional and Experience).
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Technical Commerce Architects.
B2B Commerce Site Readiness Assessment
A trusted review process to minimize risk and prepare for a successful
implementation

Kickoff Build Launch

Solution Review Launch Gate

• Solution Architecture Workshop • Technical Design Review
• Requirement Review • Testing Review
• Architecture and Specification Review • Code Review(s)
• Project Readiness Review • Performance Review

FLEXIBILITY TO ACCOMMODATE AGILE BUILD/TEST METHODOLOGY

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Getting Started
System Set Up
Get Ready to Build

Licenses B2B Commerce Support Case

Provisioned Development Ticketing System
Provisioning of your Access to your ORG Ability to submit
licenses and to develop on B2B technical support
sandbox Lightning tickets
Experience
B2B Commerce
Setup Guide

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Get Started with Webinars and White Papers
Plan for
Getting Started with Performance
Metrics and Analytics and Scale

Create an
Adoption Plan

Prepare and
Execute UAT
Development
Best Practices
Organize Your
Team
Getting Started
with B2B
Commerce
B2B Commerce webinars and white papers set
you up for success. When you are comfortable with the
core features, your journey isn’t over, it’s just getting
started. Then take it to the next level with even more
resources to choose from!

Head to the B2B Learning Map to learn more.

Next Steps
Onboarding Checklist

Identify key players

Partner with an expert (Premier)

Plan your rollout

Learn B2B Commerce Basics on Trailhead

Join the B2B Commerce Trailblazer Community

Schedule SRA Kickoff with Professional Services

(If applicable)

Launch Site
Thank You