SPRING 2023

ASSIGNMENT # 1

Sales Management (MKT627)

Due Date: Wednesday, May 31, 2023
Total Marks: 12
Topic: Business Strategies (Lesson 6, 7, 8)

Objective of Assignment:
The basic objective of the assignment is to make students familiar with the concept of various
Business Strategies.
Learning Outcomes:
After attempting the assignment students will be able to:
Understand and identify some of the business strategies
Scenario:
Suppose there are three business concerns “Company A”, “Company B” and “Company C”. The
market share of Company A is high and the market in which it is existing has a very high growth
rate as well. It offers a range of its existing products in the existing market place. On the contrary,
Company B is existing in a market place where the growth rate is very low, however, it is
enjoying a high market share. It focues on entering new markets with its new products. Whereas,
Company C has a low market share in a market where the growth rate is high. Company C offers
its existing products in the new markets.

Requirement:
Q 1: Considering the scenario provided above, identify which one out of the four quadrants
of BCG matrix (Stars, Cash Cows, Question-marks and Dogs) does each of the Company
(A, B and C) falls in: (simply name the quadrant, no explanations required) (2x3)
Company A: _________________
Company B: _________________
Company C: _________________

Q 2: As per the mentioned scenario provided above, identify which one out of the four
strategies as per Ansoff Growth Matrix does each of the company follow: (simply name the
strategy, no explanations required) (2x3)
Company A: _________________
Company B: _________________
Company C: _________________

IMPORTANT INSTRUCTIONS
 Try to be practical in your approach. Put yourself into the shoes of a Sales Manager of
your company to answer the questions.
 Justify all your answers with logical arguments
 Students are advised to study the whole text carefully.
 Try not to include any irrelevant material in the solution
 Try to come up with precise and original answers.
IMPORTANT NOTES:
 Due date is mandatory to be followed. 24 hours grace period is available after the due
date, however it is highly recommended and advised to follow the due dates very strictly
in order to avoid any inconvenience. Grace period is only for unavoidable and unforeseen
circumstances.
 Plagiarism is strictly prohibited as academic integrity is extremely important and an
integral part of coursework. Virtual University of Pakistan has “Zero Tolerance Policy”
as far as plagiarism is concerned. Plagiarism will result in failure in the course and strict
action will be taken against the student in case plagiarism is detected in the assignments.

OTHER IMPORTANT INSTRUCTIONS:

DEADLINE:
 Make sure to upload the solution file against the opened assignment in LMS on or before
the due date.
 Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word format.
 Use black font color only
REFERENCING GUIDELINES:
 Use APA style for referencing and citation if and where needed.
RULES FOR MARKING:
Please note that your assignment will not be evaluated, if:
 It is submitted after the due date.
 It is in any format other than MS-Word
 It is cheated or copied from other students, internet, books, journals etc.
Good Luck! Happy Learning!