CHAPTER 9

1. As per Pepsi-Cola is a long-term living product and probably one of the best rate cola in the
Philippines. Although many businesses compete with PepsiCo beverages, they continue to offer
and release items that are popular with customers. In additi on to the packaging, Coca-Cola
ensures that consumers can get these different brands in different quantities. The glass
bottle i s a v a i l a b l e i n 0 . 2 5 , 0 . 5 , a n d 1 l i t e r ; t h e p l a s ti c b o tt l e s are available
in 0.5, 1, 1.5, and 2 liters; and the cans can be bought in either 0.25 or 0.33 liters. It
ensures that the packaging materials are recyclable and environmentally friendly. In this
way, Coca-Cola has diff erenti ated its drinks from that of Pepsi to ensure it serves the
needs of its consumers.
2. Pepsi-Cola is given has many competitors, and as they release products the competitors release
products that will be the rival of their products. The prices of PepsiCo products are not far from
the prices of the competitor’s items because, in the market, people’s choice will practically be
the cheaper one.